Transcripts
1. Welcome to the Class!: Ever wanted to learn
how to log and document your life through video,
you've come the right place. So welcome to the ultimate
logging master class, during which I'm going
to show you how to document your life
through video and create timeless memories of your
experiences while also growing an awesome social media presence that you can leverage
for your personal brand. Now, I personally created
my first log ten years ago, and I can guarantee
you that it was one of the best decisions
that I've ever taken. I've literally shot and edited hundreds of logs during
the past decade. And in this master class, I'm sharing every single
secret that I've learned through trial and
error and can help you in your blogging journey. So regardless of if you
want to start blogging to keep your memories alive
or grow your personal this is the one stop
destination for you. We're going to start by
analyzing what is logging, the power of logging and the awesome memories that
you can create with it. Then we're going to
be transitioning into analyzing how you can grow your social media presence and personal brand through logging, which something extremely
important in this day and age. Of course, we're
going to have a full gear guide that I'm
going to reveal the absolute best camera gear that you can use for your
logs and spoiler alert, of course, you can shoot all of your logs 100%
on your iPhone. After that, we're
going to be analyzing and dissecting some of the famous logs that have
ever been produced, and I'm going to show you
how to apply those tips and tricks in your
logging journey. Finally, this class wouldn't
be completed without a complete logging
video editing guide, which by the way, you don't need any fancy video editing
software to follow. So, again, this class
is your one stop destination into understanding
the power of logging and how to apply to
your personal brand or simply just to document
your life through video. So enough of this
introduction, I'm going to sing you the first
lesson of the course.
2. Class Project Instructions: So, ladies and gentlemen,
I would like to welcome you to this
course right here, and this is a deeply
personal course for me because I absolutely
love logging. Flogging is what
introduced me to cameras and videography
and filmmaking, and then I fell in love
with congregation, right? So again, I'm deeply deeply grateful to be able to log and understand these
videography principles, I'm going to be discussing
in this course right here. And I'm so happy
to have you here. Now, in this first lesson, we're going to be
discussing about the class project that
you're called to complete by the end
of this class, right? And this class project couldn't be anything else rather than you shooting your first log and submitting it
for me to check out, review, and give you
feedback, right? I will be giving feedback into every single class project
that you guys submit, every single again,
log that you submit, I'll be viewing and
giving you feedback. And I just can't wait to
see how you apply all of these blogging principles
when we're discussing in this course right
here to your creations. So again, thank you so
much for being here. I'm going to see you in the
first lesson of the course.
3. What Is Vlogging Really?: Ladies and gentlemen, I'm
very happy that you made it into enrolled into
the course right here because this course is
deeply personal for me. Again, I've been logging
before it was school, before it became, let's say, mainstream and before anyone had ever created a
course around logging. I've been doing this for
about ten years now, right? Every single year, I've
produced multiple logs, and I'm so happy to be here and instruct this course for you. And I know that you're
going to make so much out of the
course right here. So in this first lesson,
we're going to be analyzing what is logging and how you can utilize it and make the most out of
your logging experience. So thank you very much for being here let's move with
the presentation. So let's now analyze
what is logging, why it's so powerful, right? And let's understand its impact of storytelling through video. Now, logging comes from the
word video and blogging. It's a combination of
video and blogging, and it's pretty much
self explanatory. In a log, you blog, which if you don't
know what blogging is, it's kind of an old term, right, where people would write down
stuff on their articles, on their websites back
in the day, right? But if you combine this
journaling feature, this real life journaling
feature with a video, this is the so called log. It's pretty much a
person video diary which can be shared
with the world. Now, there are so many
components that go into this. For example, the type of log, the type of video,
will it be long form? Will it be short form? What will you be logging about? There are logs that are used
to grow your personal brand. There are other logs that are used as literal video diaries. I've done all of those,
right? And I'm so happy to be here instructing
this course again. Now, usually, a log
includes a mix of, like, real life moments,
commentary, and storytelling. But there is no golden
rule around logging. Literally anything goes,
right? Logs can be daily. They can be weekly. They
can be travel focused. They can be educational, or
they can be niche specific. Literally, anything
goes, cause guess what? The definition of logging
is a personal video diary, and no one will dictate to you how you will journal
your life through a vlog. That's why I love
logging so much. It's like you have full
creative freedom of how you will capture your life and
what you will show in the log. Now, there are some
key characteristics. Let's say some key boxes
that most logs check. The first one is that vlogs
are usually personal, right? And they tend to preserve
an authentic tome. You are the star of the show. You're the director,
you're the main actor, you're the editor, most
of the time, right? This is how they preserve a
personal and authentic tone. On top of that, logs are
mostly like 99.9% unscripted, and some of them might also be, let's say, loosely scripted. Let's say the out of
log, for example, just outlining what
you're going to be doing the next day so
you know that the vlog is going to start this way, then continue this way,
then end this way. But again, most of the logs
are completely unscripted, and this just adds to the personal and authentic
tone of the logs. Now, of course, you are
the narrator of the logs, and you don't need to narrate, like all of your logs. It just adds the creative
element, which is so cool, and we're going to be tapping
on this in future lessons. One of the most important
things of vlogs, and I think that this
is something that actually creators don't realize. It just happens organically is that when you're
just so, you know, smooth and loose and
authentic in camera, it builds a very special
connection with the viewers. And you will see that if you
just keep being consistent, and you keep lugging
and keep just reporting what you're doing and
have this virtual diary, you will see that people
will start connecting with you and will really follow you along your journey because
it's in the nature of people to follow along
others in their journey. So this is going
to be very, very powerful for you if you want
to build a personal brand, for example, in the future. And again, usually
logs are often filmed, let's say, handheld and
on the go type of shots. Like, now, we're going
to give some examples later on with some
awesome bloggers, some 80 bloggers that literally create their
logs like mini movies, but most blogs are either held, let's say shot handheld with
a phone, right on the go. Now, why blogging matters
in today's day and age. Social media has become
oversaturated with, let's say, sponsored content,
fixed content, marketing content,
right, content that only aims to
sell something. And the truth is
that people crave real relabeled content
more than ever, especially with the rise of AI. I like to argue that logging
is the ultimate cure to AI. And if you want to make
your business AI proof, and don't get me wrong, I have created so many courses on how to utilize
the power of AI, and I've created so many
courses on how to leverage AI and grow with AI and help
your business with AI. But the truth is that the only way for you
to just let's say, make your business bulletproof against AI is to build a
strong personal brand, and a great way
to build a strong personal brand is with logging. Logging brings human
connection in a digital world, and human connection
is something that's never going to be outsourced to AI or
replaced by AI, right? On top of that, it
builds trust faster than written content or static posts due the fact that it's
more engaging by nature. Logging is more
engaging by nature. And it makes absolute sense. People love to see other
people in a ten minute format, in a 15 minute format, in a 20 minute format, right? Finally, your logging makes your audience feel like
they know you personally. And this again, adds a new
layer in your content, which, of course, later down the line, you can monetize and you will have the chance
to monetize it. But this personal connection
isn't measured in revenue and isn't measured in
key performance indicators, say in your online business, but it really makes a
difference if you have it, and it's a very
valuable asset to have, potentially the most
valuable asset that you can start building
in day and age. Now, let's compare logging
versus traditional content. Now, again, logging is
usually more casual, right, and more personal. It's unscripted and it's made to build a
relationship, right? It's very easy for
you to start logging. You don't need any
crazy expensive gear, and of course, when
logging, you are the brand. You're growing your personal
brand while you're logging. On the other side,
traditional content, it is, I guess, more scripted,
right, more polished. You might potentially
outsource some of your videos to your
editors, right? Yes, it delivers information, and it is information
based, right? And sometimes it often
requires, like, a full setup. For example, if you're
producing a course, right, like the scores that I'm
producing right here, it is content, but it's, like, more information based
professional content. So how you know,
the microphones, the cameras, the lights,
the background, everything. If I was to log,
I would just pull up my phone and start recording, you know, unscripted videos. And that's just the
nature of logging. On top of that, yes, traditional content
requires a full setup, and usually it's
brand focused, right? So you create content
to grow a brand, right? And it doesn't need to
be your personal brand. Now, we can talk about logging if we don't discuss
the power of personality. Nowadays, it's
become, let's say, a one way road for you to
have a personal brand. And this happens with the fact that people
follow people, not logos. You'll see most of
these big brands. I'm talking like Apple,
right, X, Facebook, Meta. All of these brands aren't
just logos anymore. They have those leaders that people like
to follow, right? For example, Facebook
has Mark Zuckerberg X, has Elon Musk, right? Apple used to have Steve
Jobs now it has them Cook. So every single brand
has a leader because the power of personality
sells in day and age, right? And your vibe
attracts your tribe, which means that
you finally have the chance through logging
to attract the exact people, right, that resemble with your content and
enjoy your content, and you will build an
audience and a niche, if you will, of one. You will become your niche. And we'll talk about what
niche is in just a second. So you become a face, not just a congrator
with vlogging. Vlogs let the audience
grow with you. So usually the real power of log is that you grow with
your audience, right? Just by reporting and reporting on a daily basis
or even on a weekly basis, right, you will get to
grow with your audience, which is awesome, right? And as they keep
growing with you, they will just not stop viewing your logs, which
is something beautiful. Now, logging is definitely combined with personal branding. And those are two terms
that are tightly, again, resembled
with each other. For example, logging
showcases your lifestyle, your values, and your expertise. It's an awesome way to showcase your skills
and potentially, again, expand your reach
in this online world, especially if you're
growing a brand or if you're in the
process of, let's say, growing a product
or a brand online, logging this whole thing out would be an awesome
idea for you, right? It builds trust and
authority over time and turns casual viewers
into loyal fans. It's actually one of
the best way to nurture people bring them inside your life and show them
that you're legit. And if you're selling
a digital product or a service, it's very, very important to have a way to nurture people when they
find out about you, right? Because it's one thing for someone to search
for something on YouTube and then your video just pops up because
he searched for it. And it's another thing to have a loyal person that has been viewing your
content for one year, two years, and then you also sell him something. It's
completely different. So every log is a touch point
for your personal brand. Here are some real world
examples of people that have done amazingly
in the log space. And we can't have a course around logging and
around the logs without mentioning the myth and the
legend himself, Casey Nystat. Casey Nystat has been one of the biggest inspirations
for me personally. He was the man that inspired me to start blogging
about ten years ago, and I owe all of my
success regarding, you know, getting into cameras, which launched my
first business, which led me to launch my first
business in Casey Nystat. He's an absolute
legend in the field. And I absolutely
suggest you to go ahead and check out some
of Case Nystat's blogs if you want to just have an idea of what an awesome
vlog looks like. He managed to accumulate an audience of more
than 10 million people, right, just by sharing his
logs every single day, right? So Casey Ned specializes in storytelling and creative
edits. This is his niche. Now we got Emma
Chamberlain, for example. Emma Chamberlain is a vlogger, and her logs are
insanely simple. Nothing like as in Eyes that you can see the Casey Eyes
that had cameras, you know, microphone gear, used to edit and final
Cal pro all the videos by himself like every single day. But Emma Chamberlain
just shot videos on, I think her iPhone and then
she upgraded into a camera, but she really didn't
need a camera. Due to the fact that her whole personal brand is around this, you know, unfiltered
lifestyle that she's selling. And you can see
that this is just a shot of one of her logs, just literally
probably you can shoot a better image with your
smartphone right now, right? You can see that due
to the fact that she's selling her personality, people don't care about
the image quality of the log whatsoever or the
composition or the lighting, whereas Casey Asta just
had everything, right? But Emma Chamberlin is also insanely successful
with her blogs, and she became an
Internet sensation that and everything
originated from her logs. We got Ali Abdel. Ali
Abdul is a logger, right? He has a personal brand. He
sells his digital products, but he also creates some logs
to add value and nurture people furthermore to
know like and trust him so they can upgrade and
purchase his digital products. And in my opinion, Ali Abdel found a fine
line between, you know, selling something, but also
nurturing people enough, so they know I and trust
you before they enroll. And that's, I think why Ali Abdel has been more profitable than both
Emma Chamberlain and Case Nice regardless
of the fact that he had less amount of
subscribers, right? So Ali Adel also a legend
in the logging space. You're obviously considering
of starting to log. I don't think that you
have ever produced the first log because you enrolled in this
course right here. Now, let me convince you why
you should start logging. You pretty much have
everything you already need, which is your phone
and your story. It's so easy to learn how to shoot videos
with your phone. I have the best course around iPhone videography and
mobile phone filmmaking. If you check out this course, you will have no literally no excuses not to start logging
with your phone, right? And you also have your
story. Your story is unique. Your story can't be
replicated by anyone else. So it's very cool for you to start shooting
your story, right? No gatekeepers, no
permission needed, you can just start shooting
vlogs tomorrow, right? And once you remember
that in vlogs, the most important
thing is for you to document your
authentic self, right? By documenting your creating, right? No vice versa. And that's why I
feel like logging is the best way to produce
organic content. Right? Because it's just so authentic that it doesn't need effort to be
created, right? On top of that,
finally, another thing that we need to note down is that consistency beats
perfection in logs. You need to be consistent if you want to see the
results of your work. And that's why I
suggest to start off with weekly logs
so you don't get overwhelmed and then
move to two logs a week, three logs a week, if
you like it, right? Now, in the world full of noise, remember that your story
is your superpower. And we're going to
be tapping in this quote right here in
the next lesson, right, which is how logging helps you build
a personal brand. And you will see multiple
courses and multiple videos, right on the power of personal branding and how
to start a personal brand. And I can almost guarantee you that logging is the fastest, the simplest, and
the most fun way to launch your personal brand. And if you're not
even considering starting a personal brand and you don't know
what branding is, you're going to
learn everything in the next lesson of this course. So I'm very happy
to have you here. I'm going to see you
in the next lesson.
4. Using Vlogging to Build a Personal Brand: I don't know if you
enrolled in this course, wanting to grow a
personal brand, but one of the coolest
things, and again, one of the coolest things that comes out of logging,
because, again, logging gives you
so many cool assets that you again hold onto as you're going
through your life, again, I genuinely believe
that logging is one of the best skills that you can learn in general,
right in your life. But one of the cool things that also come out from logging is the fact that you inevitably build a personal brand, right? Unless you keep your logs private. But who
does this, right? So you will be
inevitably building a personal brand. Azure logging. 90% of people that start logging start logging because they want to grow their
personal brand. Now, I don't know
if you're one of the people that want to
start logging and want to understand logging principles or potentially perfect his logs
through this course right here to grow his personal brand or you're just interested
in starting to log. Regardless of what brought
you in this course, know that logging is an awesome way to grow
your personal brand. And that's why I dedicated a whole lesson in which
we're going to be discussing about the association between logging and growing
your personal brand. So that's what's happening
in this lesson right here. Let's start with
this presentation. So how logging builds
a personal brand, how you can turn your story
into influence and trust, which at the day is what a
personal brand is all about. Now, there are multiple ways to explain what a
personal brand is. The simplest one of them is that your personal brand comes down to how people
perceive you, right? It's your personality,
your values, and your voice in digital
form. And guess what? Right now, again, in
this day and age, we're currently going
through a state in which there are no regulations,
no crazy regulations. There are no musts. You
can grab your phone, start producing content and start growing your
personal brand, right? So the association and this democratization
of will of content has led to the creation of multiple personal brands that
are very, very valuable. Now, it's not just what you do, your personal brand, it's who
you are and why you do it. It's the justification,
let's say, behind your actions, yes, you show your actions on a daily basis on
your blogs, right, growing your personal brand,
but at the end of the day, it's why you're doing these things that
you're doing, right? So that's how people follow you, right, not just your content. Now, logging is the ultimate
brand builder, right? You're very lucky because if you're interested in logging, you also have an awesome chance to grow your brand
this way, right? Video shows your face, your voice, your
energy, and your vibe. And in order to match the audience
retention value that a log gives with traditional content
sitting down a chair, talking to a camera in a studio, you need editors
you need scriptors. You need content
that is perfectly scripted and produced if you're producing in a studio to match, again, the audience engagement
that a log captures, right? And a log achieves. Why? Because people
that enter your vlog and people that start
consuming your vlog, click on the video because they know that it's
you because they already know like
and trust you and they're already nurtured
by your content. Whereas on videos, you
just sit in a chair and go through information
based content on your camera. People aren't, you know, necessarily interested in you. They're interested in
what you have to say, which is completely
different, right? So logging builds emotional
connection faster than text, images or educational
content, for example, right? It allows your audience to
grow with you in real time. And the fact that people
will be growing with you in real time
means that they will be nurtured and nurturing
comes with transparency. It's again, just
like saying trust. Nurturing equals building trust. And if you nurture people,
you get to influence them. And influencing them
means many things. It could be potentially
upselling them into a digital product
into an offer, right? Or just hanging out and building an audience of more
and more people, right? And here we should definitely make a point regarding the power
of consistency. Consistent blogging
builds recognition. The number one thing
that will make you a better logger is
consistency, right? During those ten years that
I've been blogging, right? I have created at
least 1,000 logs, even more than that, right? And through my vlogs, I learned so much, right? These vlogs this process, right, if I may correct myself, this process of
grabbing my camera, shooting out there, editing
the vlogs, going back, doing it all over
and over again, it gave me so much that I can't even stress in this
lesson right here. The point I'm trying to get across here is that consistency is the most important thing
when you're logging, right? If you're consistent with
your upload schedule, you will see that
your viewers will start to expect your content, and they will be waiting
for your content. And over time, your
personality will become your signature, right? This repetition
builds memory and memory will build loyalty
across your audience, which is, again, a huge asset in
today's day and age, where attention, right, is being bombarded from
everywhere, right? Everyone is fighting
for people's attention nowadays on social media, right? And you see that there's a huge division between
creators and consumers. You get to choose
who you will become. Will you become a consumer
that only consumes content or will you
be a creator, right? I choose creator ten
times out of ten, and you're here because you also choose to become a creator. Now, your storytelling
is your identity. And in other courses of mine, when we're discussing
about, again, digital product creation, starting an online
business through content and using content as
a marketing tool, I will tell you
that, yes, there are some storytelling principles
that you can follow, right? The thing is that your
logs are your personality. And in order for you to
express your full, again, colors and your
full personality, you shouldn't have any
masks in your mind, right? There aren't storytelling principles that you
need to follow. There are no musks
regarding storytelling. The best the only musk there is is for you to be
yourself, right? What you need to
remember is that logs are just mini stories, and all of those mini
stories together, bind, like, pieces of puzzles, and they shape your narrative. They shape your big story. Every episode reveals more about your journey,
your thoughts, and your values, and your story becomes your positioning in
the digital world, right? So if you know this
before you start logging, you might be able to
tailor, if you will, your episodes and your stories and what you showcase
in your logs. Again, aim towards the direction that you want to go
with your logs, right? And we're going to
be discussing about the different types of logs in just a second in the next
lesson of the scores, right? So the elements that shape
your brand in general and the different parameters
that we can tweak inside of our logs to change the narrative and
change our stories is, for example, the editing style. You can keep your logs completely raw and
unedited, right? It's the tone of your voice. How do you communicate
with people, right? Do you, for example, acknowledge the fact there's
a camera in your blog, because there are many
bloggers that don't even acknowledge that
there's a camera. They set the camera somewhere, they click record, and they go through their everyday
tasks, right? They don't acknowledge
their camera. This is also a type of logging, right? A type of documenting. That's why I love
logging so much. It's so creative, right? Will you add music to your logs? Will you edit your logs? What's going to be the
setting like, right? All that stuff? What's your
message? And your mission. What are you working what are
you working towards, right? And finally, your attitude and how authentic
you keep stuff. It's very important to
keep things authentic. That's the number one thing for a log to just be yourself. If you think that there
are so many filters and you just add filters that filter out
your personality, your logs are just not going
to be that successful. You can still do it, but it's not gonna
be that successful. My most successful logs were the ones that
I've been like, more the most authentic, right? So what do people look
for in a vlogger? They look for authenticity,
rather than perfection. No one wants to view
someone who's perfect. No one wants to resemble with someone who's perfect, right? And who are we to state that we're perfect and
to act like we're perfect? People really value
authenticity, which gives you a huge advantage because you're going
to be a beginner, which means that your best, you know, your best bet here
is to become authentic. The other thing that
people love in log is the fact that people are vulnerable while showing their everyday lives,
and that's relatable. So people relate
with you because you're vulnerable
and funny enough, it grows your onions, right? Showing a soft side grows
your onions, right? You give a unique perspective, if you give a unique
perspective in life or you show your lifestyle, even more you open a small door to be able to view
your lifestyle. This also adds authenticity. So again, the value here that you can deliver
with your logs is either inspiration,
education, or entertainment. And you can combine all of
these three in your logs. I'm going to show you
how. So in general, as we talked about previously, brand equals trust and trust
equals with opportunity, and you can't really put
a price on opportunity. It really depends on your niche. It really depends on, you know, what you're offering, right, and what you're talking
about in your blogs. But in general, growing your personal brand will
100% of the times, right? If you stick to it,
you become consistent, growing your personal brand
will lead to sponsorships, collaborations, product
sales, and community growth, which can be converted into more revenue
in your business. You can literally with logging, you can literally make a living by being unapologetically
who you want to be. And that's the most fulfilling
and freeing thing ever. It's really not about,
let's say, going viral. It's about doing what you love and building
connection with other people that love
what you do, right? So let's repeat that phrase. You do what you love and
people love what you do so you get to
do what you love. How cool is that? That's
why logging is so awesome. So the key takeaway here is
that your personal brand is what people say about you
when you're not in the room. That's like an awesome way to summarize what a
personal brand is. How do people, you know, describe what you do when
you're not in the room? So in the next lesson, we're going to be choosing
your logging style. Will it be inspirational? Will it be educational? Will it be entertaining?
What are the pros and cons of each and
every single one of these logging styles, right? So, thank you very
much for being here seeing the next
lesson of the spores.
5. Choosing Your Vlogging Style: Like in content, we have
various different niches, various different
types of videos. We got the niche of health, the niche of wealth, the
niche of relationships, we got educational content,
information based content, travel based content, right,
educational based content. So all of those different types, the exact same thing
applies in logging because Inative logging is also a way of content
creation and a very, very efficient now, in
this lesson right here, we're going to be
discussing about the different types of logging, and I'm just going to
give you a general idea or perspective, right, for you to understand how this whole logging
thing goes and this map in the
logging world goes. So you get to choose actually which types of logs
you want to create. So let's start by choosing
again, your logging style. We're going to be discussing
about the daily logs, the travel blogs,
educational logs, lifestyle logs, and
many, many more. So obviously, your logging
style is of key importance because the optimal
thing for you to do is that you want to keep this
logging style throughout. Like, the logging
style is one thing that you might want
to potentially keep consistent
from the start to the end of your logging
journey, right? And it also helps you stay
consistent your logging style. Because for example, if
you're daily logging, this will help you
stay consistent and log on a daily basis, right? Or if you log your travels, this will also help you stay consistent because
every time you travel, you will be logging, right? Your logging style shapes
how people connect with you. We discussed about, for example, Emma Chamberlain's
blogging style, compared to Case Nice
that logging style, compared to Allie
Abdel's logging style, right, Emma Chamberlain
has a very, let's say, unfiltered unfiltered
raw version of logging, case that has a more
polished, right, more filmmaking
based, more cinematic approach into logging and Ali Abdel more and
more educational, you know, perspective, right? Of course, your logging
style influences the pacing and the structure
of the content itself. It's a completely different
story to produce a log like Kas Net compared to a log like Emma
Chamberlain, right? And it also, of course, makes
your brand more memorable, regardless of if you're Kasey
Istat or Emma Chamber Lane, both these brands are extremely memorable
because they have, again, kept a consistent
logging style. Now, we're going to be
starting with Dailivelogs, and daily logs, what a daily log is is very
self explanatory. It's again, you documenting every day your life
and your routines. Now, daily logging can actually become very, very exhausting. And I wouldn't recommend you to start daily logging
from day one. Because yes, you will find the fastest success while
logging on a daily basis, but it's going to take a big
toll on your personal life. And again, due to the fact that you're not
an expert right now, it's just that you
need to do all of these mistakes and you
need to go through a small transformative
experience before you're a comfortable logger and you're more efficient
with your logs. And if you try to daily log
as a complete beginner, it's going to be a
disaster. So don't do this. Consider daily logging if you have evolved a bit in the
logging space, right? It is a fast content
creation cycle because if you're daily logging, you can't say, you know, perfect of logs, right? But it definitely builds a deep connection with your
audience through that, you know, frequency and
this upload schedule. Because at the end of the
day if you're daily logging, you are being very,
very consistent, right? So again, if you're
showing behind the scenes or raw
moments of your life, then yes, you can definitely
daily log, right? The one thing here
that you need to take into consideration
that you want to keep those logs of yours
short and relatable. And it's very important for you to keep them short if you're daily logging because I
don't want you to burn out. I've tried daily logging. The biggest trip that
I've went was seven days. And again, I produced
logs like AC Nisa, which means like highly produced logs, highly edited logs. This just the blogging
style that I like, right? And it was awesome.
It was a huge school. I learned so much stuff, but it was very draining, right? So keep them short
and relatable. Then we have travel blogs. And travel blogs, you know, it's something that I have been doing for so
many years now. I pretty much blogged every
single trip that I've done. Every time that I
travel, I log it, because I love it, right? And it's so cool to have all
of these memories right and keep these memories alive alive
through your logs, right? In Travel logs, you
get, of course, to showcase locations,
cultures, adventures, and, you know, you inside these, you know, locations,
cultures, and adventures. And regardless of if you want
to share it online or not, I suggest you start logging your travels
because, you know, by the end of this course, you will have the
knowledge and experience on how to create a movie,
how to create a log. So you know, it's much more, you know, appreciated
to have, let's say, a whole trip planned and shot and edited rather than just some photographs
from the trip, right? It's very visually rich. If you combine it with
viral and cinematic shots, you can create awesome
movies from your travels. I'm going to give you some
examples in just a second. But of course, yeah, it
requires more planning, like, more time, more editing. But it's awesome if you want to tell a story
through movement, right? If you also, let's say, combine exploring different
aspects of a city of a country with your personal commentary,
it will be awesome. Again, travel blogs are some of the most fulfilling pieces of content that you can produce, and I absolutely love them. I've produced so many,
so many travel blogs. Now we move to
educational blogs. It's a completely different
story from travel blogs. Educational logs pretty much teach people something
while being personal. Like, educational
logs are good for creators with niche knowledge. So let's say that you're a
creator that specializes in developing the software
for go pro cameras. Imagine logging every
day of your life. Or at least once a week, but logging the
process of developing the software and what are the problems you're facing, right? So now you're educating people
based on your experience, so based on your knowledge. You can pretty much combine
value with personality. That's also a great way to
grow your pelton brand, right, by combining value you're
delivering through education, through education with
your personality. This builds authority and
this builds trust over time. A a tip that I have to give
here is that you should use a very clear structure
in your logs. So, for example, we're
logging a certain problem, and then in the log in the
second stage of the log, we're discussing about the
solution of a problem, and then we're ending the
log with a small takeaway. And in general, I'm not here to discuss storytelling
principles because as we mentioned before, logging is a very
creative space. It's a very creative niche. But you can follow this
framework to keep your logs, let's say, bulletproof
from flopping. You saw a problem, then you move in the vlog and suggest a solution
of this problem, and then a key takeaway
at the end of the log. Those are educational blogs
you're going to be creating. Lifestyle blogs are
the most common types of blogs that you see
out there nowadays. And in lifestyle blogs,
you pretty much share, like, everything that you do in your life
unapologetically, right? So we're talking about,
like, the personal life, the routines, the hobbies, the food that you eat,
how you work out, the fashion that you're
wearing, everything. And lifestyle logs is how, let's say, Internet
celebrities are made. Those big Internet celebrities have grow all of their following through
lifestyle blogs, right? So again, those
are very flexible. They're very relatable
to a broad audience, and they're awesome for
long term brand building. Why? Because it's very
easy to produce them. Just do whatever you want, and you shoot videos through it. And if people resemble
with you, cool. If people don't resemble
with you, cool. You're still doing what you
want. So lifestyle logs is definitely a very
interesting type of blog. The only thing required
is personality. That's it, right?
That's a lifestyle log. You just need to showcase
your personality, right? So how to choose the right
logging type for you? Ask yourself, do I enjoy talking about or doing stuff
on camera, right? If you enjoy talking
about stuff on camera, you might choose the
educational type of log more rather than
the lifestyle type of log. If you enjoy doing stuff on camera more than
talking about stuff on camera, then you might want to
choose a lifestyle blog. Right? What would I be excited to film
even without views? That's an awesome
question to ask yourself, at the end of the day, this whole content thing, this
whole logging thing, we're doing this because
we actually like to do it, not because we're
chasing views or chasing a personal brand or chasing
to make money, right? We just like to log, right? So think yourself, if money wasn't an issue,
what would I be doing? Right? On top of that, you should really ask yourself, what value can I offer, right? Is it entertainment? Is it education or is it
inspiration, right? Can you educate people? Are you a fan of educating
people, right? Do you like entertaining
people? Or do you like inspiring
people with your work? Those are things
that you need to understand and ask
yourself before, you know, starting to produce
content and start blogging. So finally, a good question
to ask is how much time, effort, and energy you can
realistically commit to this. In general, I would say that raw unfiltered
lifestyle type of logs are the most easy
to produce, right? Because if you're, for example, creating educational logs, this might take more time
to script them out or to think what you would say in the blogs or to have, let's say, a whole series of
actions will be happening inside of
the video sorted out, whereas in lifestyle blogs, you don't really need to prepare yourself
before the shoot. You just need to
unapologetically be yourself. So some real world
examples of, again, some very famous bloggers are, for example, David Dobrik. So David Dobrik is fast,
casual, and humorous. You can see he has
this big camera, but he used to log
back in the day when smartphones weren't that good
at shooting video, right? But his blogs are
just 4 minutes long. He posted once or twice a week, only the cool stuff of his life. So I guess it was a lifestyle
log with his friends, very famous logger you might
have heard of David Dobrik. And again, fast,
casual, humorous. He expressed his personality
with humor, fast casual, didn't care about conversation, didn't care about crazy music, didn't care about crazy visuals. It was just entertainment,
entertainment, entertainment. Then we got Sam Colder. Sam Colder rests in the
complete different side of the spectrum
than David Dobrik. Again, David Dobrik focused
on just fast casual humorous. Sam Colder created a whole
brand around his travel. He's a travel blogger, right? He creates cinematic location driven videos with his cameras. His videos look like movies. The most beautiful pieces of content that I've ever seen on YouTube have been produced by this man right here, Sam Calder. And you can really
see the impact that these people have
had on me, right? While I describe
their work, you know, this is just an example
of how much I have been nurtured by
viewing these blogs. When I was talking about David
Dobrik, I was, you know, laughing and I was, you know, having fun while
describing what he does because his videos are fun. And his videos were fun.
His blogs were very fun. When I switched to Sam colder, it was a completely
different tone than I had. As was elaborating
on these slides. And you can see the real impact that these
blogs have had on me, and these logs will
potentially have on you and your logs will potentially have to the people that they
will view your blogs. Sam Golder is an
absolute legend. He's an awesome videographer, an awesome filmmaking filmmaker, and he has created some
exceptional travel logs that are also very inspiring. He's not a blogger. He's
a visual storyteller, and I really
appreciate his work. Then, of course,
we have Ali Abdel in the educational type of logs. He's the best example to give of an educational logger because Ali Abdel is an
online businessman. He's very interested in growing his products and selling
more digital products and growing his business through delivering value in his content. And he was able to
do this, of course, by incorporating the logging
aspect in his content. And again, very much
appreciate him for that. A final example of a newcomer, a lifestyle blogger
is Bras scales. Now, Bess Scales is a perfect combination
between Ali Abdel, right, and David Dobrik. Because what he does is that he has the business
mindset of Ali Abdel, meaning that he sells
a digital product, and he has a high ticket offer, but he also combines
it with, let's say, fast and humorous videos. And this is how he
managed to blow up with his blogs in a day and age when most people consume content on their
phones, short form content. Bras scales managed to blow
up with long form content. Why? Because, first of all,
unapologetically is himself. He doesn't care
about anything else. He expresses his true self. Second of all, he showcases a lifestyle that is very
interesting to the viewers, and the viewers are
very interested in, you know, seeing
what Bracale does. You can see that right here,
he bought like the supercar. And three, he's
extremely consistent. He posts twice a week
every single week, and now he found success, which is awesome and very cool. And I really recommend you
to check out both Brekales, Ali Abdel, Sam Colder, David Duberg to see exactly
what I'm talking about. This is going to be your
assignment for this SssonR here. To check out all of these
different creators, see their logs, and regardless of if you like
their style or not, try to analyze the strategy
behind their logs and their intention with the content because I
can promise you that all of these people create
content with intention. It's not just charity work
they're doing, right? So in the next son right here, we're going to be
analyzing and identifying different audience and
the different niches that you can target. It's extremely important
to know who you're talking to and to
understand the theory, if you will, of niches, right? And more information about this in the next son of the scores.
6. Finding Your Niche & Audience: Believe that up
until this point, you have a fair understanding
of what logging is, right, how to log. And we're going to be talking
about how to log more and the gear and editing and everything later on in
this course right here. But you've understood
the power of logging, how it can help you grow
your personal brand, right? And it's just another
category of content. Now, as we move forward with
the lessons of discourse, you will start to understand the mechanics behind
logging, right? And the fact that
every single log you create and every single
endeavor in general that you pursue in the field
of content creation should be backed up
by intention, right? And the best way to again, set the foundation in
your logging experience in order to again build
up on this intention of yours is to have a very clear target
audience and target out created before you even
start considering to log. So in this lesson right
here, I'm going to show you how to
identify your niche, identify your target audience, and know exactly who you're
targeting and what you're aiming to achieve
with logs, right? So thank you very
much for being here, let's start with
this presentation. So identifying your audience
and your nie, right, how to speak to the right
people with the right message, potentially the most
important aspect of your content creation
journey, cause guess what? If you manage to attract
the right people to your videos and communicate
the right message, you will be able to
make them click on the videos and stay
throughout the video, which is the golden
recipe of content. You can watch as many
courses as you want around content around
growing on YouTube, right? But if you manage, just make people click on the video
and stay throughout, this is the recipe for success. So why does audience clarity matter so much?
Here's the thing. Obviously, there are 8
billion people on the planet, and more than I think
6 billion of them are connected to each other in the world wide web,
right on the Internet. You obviously can't talk
to everyone, right? And when I say talk, I mean, communicate in a way that
inspires and touches everyone. And honestly, you really
shouldn't talk to anyone. You should have a clear audience with clear content direction. And this is why we talked about intention
behind your content. It's very important to have intention when
creating your content. Intention meaning, who
do I want to attract? Why do I want to attract them
in the first place, right? And what is my goal
with my content? So if you attract
the right viewers, these are just not more viewers. You need to attract the
right viewers, right, and not a huge amount of people that aren't that
interested in you, right? This will make your logs more relevant and more valuable
because if you have, let's say, a strong
core of 1,000 people, 5,000 people that religiously watch every single
one of your flogs, it's going to be way better,
way more profitable, and way more sustainable
for your personal brand and your logging channel
rather than having 100,000 people that no one
watch the videos, right? So what is a nice? At this point, we need
to understand what a niche is and how
to find your niche. So a Nie, it's pretty much
a focus topic, right, or a theme, right, that your content evolves
around revolves around. And there are three
niches in general, right? We're talking about
business entertainment, education, everything. There are three niches
that pretty much, let's say, people like to talk about and people
have problems on, right? Health, wealth,
and relationships. These are the three core
niches of the world. If you think about it, every single action
that you take on a daily basis revolves around you wanting either
better health, either more wealth or
better relationships. These are the three core topics that literally everyone
is interested in. Now, here's the thing.
You can't just create a logging channel around
health or just around wealth. I mean, you can, but
it's going to be like too saturated
with competition. So what we do and the
theory that I analyze in all of my courses
and all of the again, theoretical lessons that we
create here is that you need to submise in one of
these niches, right? So let's choose, for
example, health, right? You can submis and focus your content in diet
or more specifically, keep subniseeven more to
carnivore diet or keep sub nising even more to carnivore diet for
content creators, right? You keep sub nising until you
don't have any competition, and you become the
leader of this niche. So this was just too much information I
think about niches. Let's actually analyze how you can briefly choose
your niche without, of course, having to choose between health, wealth,
and relationship. So the first thing is that you go with your interests, right? What are your interests?
What is your expertise? What is the lifestyle
that you choose? Are you a minimalist? Are you traveling solo?
Are you a student? Do you like tech reviews,
right? Do you like wellness? So the first let's say
guide to just guide you to where you want to focus
on is your lifestyle. On top of that, Mish
doesn't mean narrow, and this is a big, you know, misunderstanding
that people have. Nish doesn't mean narrow. Mish means specific being specific with your
content, right? You might focus in the niche
of solo traveling in Japan. It doesn't mean that
this is narrow. It means that it is
just more specific. So what are the benefits
of having a niche? The first of the
biggest benefit is that it's actually
easier, fun enough. It's easier to grow an
audience and sticks, the more niche you go.
Because guess what? The more you're niching
down and you're subcategorizing in this niche, for example, health, again, we talk about like sub
categorizing into diet and then into carnivor diet and then into carnival diet for
content grators, right. The more you subnis,
you will see that the more engaged the
audience will be why. Audience will be more engaged because you will inevitably, if you keep subnising become an industry leader at
some point, right? So once you become
an industry leader, you become an industry leader due to the fact that
there is no competition. And simply because there
is no competition, people are so engaged
with your content. So you're sacrificing
a certain amount of people that you're losing due to the fact
that you're sub niche, but in exchange, you're
becoming an industry leader. And I can tell you from experience that
it's way better to become an industry leader in
an audience of 1,000 people, and it's not going to be
1,000 people by the way, rather than, you know, just having 100,000
people that know you but don't exactly know you and don't exactly
like and trust you. So by beaming an industry
leader by niching down, by exploring again, your
niche further down the line, you have more opportunities for collaborations
and brand deals, which is a huge plus
because this is how you will be able to fund
your logs in the future. Even if you don't
like to analyze the monetization aspect of
this sole journey of yours, it is good for you to be open to potential collaborations
and brand deals, right? And you become the go to
creator in your space, the so called industry leader. So viewers know exactly what
to expect from your content. Brands know exactly what to
expect from your content, and they see that you
have an engaged audience that you communicate
to, which is awesome. And you become an
industry leader, which is what everyone
wants regardless of if he's logging
or not, right? So, another cool thing to
approach this after, again, brainstorming your
niche and after sitting with yourself
and asking yourself, what do I want to
specialize on is to literally define
your ideal viewer. What is the ideal person that
you're talking to, right? I want you to answer these
questions right here. So the first one is, who
am I speaking to, right? Who is the ideal person that
I want consuming my logs? If there is intention behind
your blogs, for example, you are creating logs in order to grow your
personal brand in order to find investors for the software that you're
developing in your logs, you might want to be speaking
to potential investors. Or if you're creating
logs around, you know, fixing cars
and repairing cars, you want to be speaking
to, let's say, 20 to 27-year-old dudes that like cars and like
repairing old cars, you get what I'm
talking about, right? So ask yourself, who
am I speaking to? What are their problems, their dreams, or
their interests? And the cool thing
with blogging is that you don't exactly address
their problems, right? In general, in content, if you want to approach content from a
business perspective, you want to outline the ten
core problems of your target outer and then solve these ten core problems with
educational videos, right? So suggest video solutions to the ten core problems and
produce these videos. The thing is that in logging, you don't want to tap that much into the problems of
your target outer. You're going to be tapping into their dreams or
interests, right? You're tracking them
based on, I guess, living their dream life or doing things that interest them. That's a very, very interesting
thing about logging. So on top of that,
what kind of content does your target avatar
already watch, right? And how can you tap in this content and potentially
one up it, right? Or produce supplementary
content to the content that they're
already watching, right? Why would they choose you
over someone else, right? Is it because you've submished so much you're an
industry leader, or is it because your content
is complementary, right, to someone else's content and just your videos
matched together. So when someone
watches, for example, a video of an industry
leader, right, regardless of the fact that
you haven't submissed yet, then goes Henry Watch one of your videos because
it's supplementary. You can also do that. Here are some just examples of
audiences that you can use. You can potentially target busy professionals looking
for productivity tips, right, with your logs, or solo travelers wanting inspiration and
safety tips during their travels or teens that are interested in fashion
and self expression, or creators that are learning
how to film on a budget. So this could be, again, the broad audience
that you're targeting, and all of your logs could gravitate around these
topics right here. So in general, I just want
you to outline, right? A let's say, vague representation of who you
want to be targeting, and then just all of
your logs need to be centered around
your core theme. So the sweet spot pretty much of logging is to find
the overlap of what you love talking about
because obviously it would suck for you to log on a weekly basis or on a daily basis about stuff that you don't like
talking about. What people are searching for, it's important for people
to come up to your logs, somehow, right, you
do this either by optimizing your logs or
the search results, right? So literally adding keywords and search engine
optimizing your logs. And the second way is
to apply your logs to appeal to the recommended based algorithm of
these platforms. And this is usually
what we're going to be again, optimizing for. And finally, what you can
speak on with confidence. If you manage to connect
these three together, you will organically grow an audience of people that know, like, and trust, right? A very common mistake
that you need to avoid here and this is one of the most important piece
of information that you're going to be
getting from this course right here is that many people just go ahead and log
about everything, right? And this just sends an unclear message to the people that consume
your content, right? Of course, you can be multipassionate in order to
express your personality, but at the end of
the day, you want to lead on with a strong theme. So you want to have
this strong theme that really resonates
with your audience and can describe your whole
thematic of your channel. And then, of course, yes,
you can deviate with some side quests and do some
other things in your logs, but you want to
have a strong theme because this will sustain
your personal brand. Remember we talked about
personal branding. Personal brand is
what people say about you when you're not in the room. This is your personal brand. And if you start, you know, doing this and then doing that and then doing the other
thing in your logs, you're showcasing this
as your personal brand, this will erode, right the image of a personal brand
that people have of your personal brand that
we have in their minds. So you don't want
to deviate that much by just going
too broad, right? Let your personality add
variety in your videos. Absolutely, not
random topics, right? So then how can you
involve your niche? Because obviously,
like, the niche and the thematic
that you choose in day one isn't going to be the
same in day 60 or day 70. You might, you know,
change some things as you see what you like
more or like less. So the first thing is that
you really don't need to get your niche perfect
from day one, right? You just need to start. That's
the most important thing. When someone asks me advice on content
creation and blogging, the number one advice
that I can give them is simply start, right? Start with just what
feels aligned now, what feels like something that you love doing
because guess what? You finally have the chance
to choose to do something, and there's something could
be whatever you want, right? You just get to record
your experiences. So this gives you
the opportunity to experience whatever you want. So make sure that it's
something that you love and it's aligned with your passion and
your purpose, right? And of course, your audience
and your niche will evolve, right, with you as you grow. So as you understand more
stuff about logging, as you change logging styles, as you change thematics of
what you're talking about, your audience will
grow with you. So focus on helping
or connecting first, and then niche clarity
will follow, right? So don't stress that much
about your niche, you know, right now from day one, I want you to have this
information that I'm giving you in this lesson right here
in the back of your mind. But at the end of the
day, the biggest advice that I have to give
you is to just start. Right? So, of course, we're going to be ending
this lesson with a quote. When you speak to everyone, you speak to no one, right? You need to speak directly, and the correct
people will listen. So this concludes the
small lesson right here in your niche and
your target avatar and how to approach
this whole niche thing. Coming up, we're going to be discussing about
authenticity. Versus performance,
right, how to juggle authenticity and performance and how to just build
trust on camera, which is the number
one desirable outcome with our blogs, right? The next lesson will
be the final lesson of this theoretical of course, and then we can move into more practical and technical
stuff regarding blogging. So thank you very
much for being here, and I'm going to see you in the next lesson of this course.
7. Authenticity vs. On-Camera Performance: Ladies and gentlemen, I
would like to welcome you to this final theoretical
lesson of the scores. From the next lesson,
we're going to be diving again into the more practical
principles of logging. We're going to be discussing
about like gear, hardware, software, and how
to actually log, right, how to produce
these movies. But the final point that we need to tackle in this first theoretical
installment again, the scores is how
to be authentic rather than just perform
with your blogs. Once you will start
producing logs, right? And this is actually a
problem that will arise after some logs have already
been produced, I think after like ten or 15
blogs have been produced, you will inevitably struggle with authenticity versus
performance, right? Because, you know, as you're producing more logs and as
you're growing your audience, right, and attracting
more people, you will find intrinsically this need to just create more. Like, you will have
this, you know, loggers craziness, and
you will be like, Wow, my logs resonate with people, people download my logs, and people view my
logs, and I'm getting comments and feedback,
I should produce more. And this pressure
to produce more will degrade your
authenticity at some point. It happens to everyone, right? You be an exception.
I hope you are. But this is why I created
this stating right here because I want to make a
few statements regarding, again, this battle of every single blogger out there between authenticity
and performance. Because here's the
thing. If Casey Nystad didn't get this high from his
performance from his blogs, potentially, he wouldn't
be motivated to produce a log every single day. But if he wasn't authentic, his logs wouldn't
resonate with people. So the correct answer
here is that you need a perfect dance between
authenticity and performance to have
your logs perform. And that's what we're
going to be, again, discussing in this lesson right here. So thank you very much. Let's dive with this
awesome presentation of authenticity
versus performance. Building trust on camera without losing yourself. A
very important lesson. So in general, the first
thing that we need to establish is that in
your logging journey, trust is the most
important thing, right? Your logging channel
will be built on trust. It won't be on information. It won't be on education. It won't be on entertainment. It will be on trust, and
everything comes after trust. So whenever you
feel like something degrades this relationship of trust that you have
with your audience, you immediately
need to cut it out. This could be a potential
sponsorship agreement with a company that doesn't resonate with
your message, right? This could be again, many things that can
be overworking, right, and feeling, let's say, stressed from the
production of your logs, which is something
that could happen. Again, trust is the
most important thing, and we don't want trust to be degraded at any point of your
blogging journey, right? People follow who they
trust, not who's perfect. That's extremely important
for you to know that. And it's also your
creative advantage as a complete beginner in this
blogging journey of yours. So trust builds loyalty. A huge asset in
the modern world. It builds engagement,
the most important thing potentially in your
videos because again, if someone clicks and
stays throughout, this is extremely important. And trust also builds community. And people don't
talk about enough. I think they don't
talk enough about community building
around blogging. But actually, building
a community in the back end of your blogs is going to be an awesome asset, which, of course, can also
be monetized in the future. So keep in mind that
trust is extremely important due to
the fact that it builds loyalty,
engagement, and community. Now, you absolutely don't
need to be the best. You just need to be
real and relatable. And that's, again, your creative
advantage in this space. That's why you have
so many chances of finding success
with your logs, because at the end of the
day, your logs will be just a true expression of
what you love and your life. And if you manage to give it
100 and keep it, you know, very real and relatable, which probably you are
'cause you're a person. You're real and you're
relatable to others, right, you will find success. So what is authenticity in logging and how
can you preserve this authenticity by analyzing
what authenticity means and what are the
values that bring this authentic
layer in your logs, you can make sure make conscious
effort to preserve them. So the first thing that shouts authenticity in blogging is just literally showing the real, not only showing your successes, not only showing the
cool stuff, right? Show everything. If you
decide to take the leap of faith and start blogging, make sure to show everything. Show the moments you're sad, show the moments
that suck, right, and show the happy moments, too. But show the real that's
extremely important. Not just the highlight
reel of your right? Highlights are made for, like, the Instagram post, right,
or social media posts. But logging is about literally showing the real
part of you, right? Be honest about your thoughts,
your struggles, right? And of course, your wins,
of course, share your wins, but make sure to just
blog everything. And it's hard if you've been creating content for so long, it's hard to take
this mask off of, you know, the mask that we
put when we create content. But I want you to just
take this mask off and be 100% unapologetically
yourself when you're creating logs, right? Talk how you naturally talk, not like a news anchor, right? Literally how you
talk to your friends and stay true to your tone, your vibe, and your values. This is how you log, and this is the only
way to find success with logging if you want
to take this route, right? So what is the so called
performance on camera? And literally pretty much 99.999% of creators have this small performance
on camera, and they're not
anapogetically themselves. Which works, by the way,
it works in content, but in logs, you just
don't need to perform. You don't need to
do that, right? So performance on camera is
pretty much like amplifying your energy for clarity
or entertainment, right? Using intentional
structure or delivery. And again, performance on camera doesn't mean
that it's fake. It's just about holding
attention, right? So let's say, for example, that you on your best day is you driving a
performance on camera. It's not a character, right? So, pretty much,
performance on camera is knowing how to
communicate your thoughts and your experiences
in a camera, not a camera shy way. So the thing that
I'm trying to pull across the point that I'm trying to pull across again in
this lesson right here, is that you can still
perform on camera and be unapologetically
yourself, right? And that's what we're
going to be discussing. So being authentic doesn't mean you having an
unfiltered rant, right? You can still be real
and intentional. You need to plan your message, deliver it in your voice, and it's okay to edit out
fluff or rambling, right? That's what I'm talking
about performance on camera. A combination of performing correctly on camera and
being your authentic self. Is going to be the key to
success in logging, right? So how can you be
natural on camera? There are many ways to again, stop being camera
shy and just be unapologetic to yourself when a camera is on and recording. So the first one is
that the easiest tip that I can give you is that when you're looking at a
lens of a camera, think that you're
just talking to a friend of yours, no crowd. So address it like you're
talking to one person, not 10,000 or 1 million people, right? That's
very important. Because when people
consume content, they usually like
99.9% of times, they will consume content
by themselves, right? And it's going to be a very personal relationship
that you have with every single one of your people that view the logs, right? It's completely
different to address one person rather than 10,000 person, 10,000
people, right? So try to plaque practice
logging privately, create some blogs
privately, see how it goes. Again, in the
beginning, you know, in the first ten, 20 blogs
you will be creating, you will see that you're
going to be getting way better from log one to log two
and log two to Blog three. You're going to be exponentially
getting better at this. So you might want to just
practice logging privately for some blogs before releasing your first
public blog, right? Try to use some
bullet points if you want to just map out
your day, for example. And again, if you're logging your day, you don't
even need a script, but if you're mapping out what
you're going to be doing, try to use some bullet
points and just make sure to not even give
attention to the camera. Just have the
camera right there. Don't even make it such a big deal that you're shooting
a bit right now. Again, just smile, pause,
breathe, make mistakes. It's fine. You don't
need to overthink it. In the beginning, I just want
you to produce in order to get those first mistakes out of the way so you can
produce even more. And again, mistakes
are completely fine. It's completely okay
to do mistakes. I'm even doing mistakes
in discourse right here as I'm going
through these slides, right, as I'm elaborating
on these lessons. And I don't cut them out simply because listen,
I'm a human being, right, that I'm giving you
this lesson right here, and I think that you
appreciate the fact that, you know, everything's
done with clarity, and I'm not just editing
and editing and editing these lessons like I'm talking to a friend
of mine, right? So again, small stumbles
make you human. That's the difference
between having a course or a vlog, right, made by human rather
than just made by some pointless AI, right? Over polishing a video, over polishing a script can 100% feel robotic with
something we don't want. We crave human attention,
and your audience definitely craves
human attention if they're gonna be
viewing your vlogs. And vulnerability builds
stronger connection because when people
see your flaws, they resemble with you, right? And people love connecting
with each other. That's why they view
videos in the first place. They love connecting
with people that they actually genuinely like. And that's the
point here, right? So it's better to connect with people rather than try
to impress people. That's extremely important
for you to understand. That's why mistakes are okay. And obviously, we're
trying to tackle again, and balance out this
professional tone with this unfiltered raw
tone in our logs. But yeah, of course,
make sure do. Don't be afraid to make
mistakes. It's completely fine. At the end of the
day, it's your vlog. You can do whatever
you want, right? You don't need to apologize
to anyone, right? Again, on camera confidence,
takes time, right? No one starts off feeling 100% comfortable
talking to a camera. It's like, completely normal. To give an example of logging, I've created more
than 30 courses. I've literally shot more than 1,000 hours of editing content. And, you know, still, I'm not like 100%
comfortable on camera, and obviously, I can't talk to a camera and have been
doing this for so long. But you get the point.
Like no one starts feeling 100% comfortable while
talking to a camera. With repetition, everything
just becomes so much better. Repetition will help you develop those systems around
your content. It will help you just
systemize everything, the production, the
SD cards, you know, importing things and files from your camera
to your computer, the editing process, the audio, everything will become
systemized, well, you know, once you start doing it
over and over again. And again, the most
important thing here is to focus on your message,
focus on your niche, focus on your target avatar, and just keep producing and
producing and producing. And this will just help you grow your
logs in the long run. It's just a matter of staying consistent and
producing and producing. So again, every video is
just practice for the next. And to give you, again,
a personal example, my whole logging
journey just boo started my journey as a
creative professional, then my journey as a con grader, my journey as a course grader, and, you know, my
whole online business. Everything started
for me, everything originated with these logs logging is just a
huge school for you. It will teach you
how to be confident. It will teach you
how to shoot video, I will teach you
how to edit video, will teach you how to produce. Again, content, I will teach you how to
grow a personal brand, how to monte your audience, and all of this you can, again, understand with logging,
which is so cool, right? So, this concludes the first theoretical
part of the course. I think we analyzed so much
around you know, logging. I don't think that we
overcomplicated stuff. It's just that I really
wanted to focus on the theoretical aspect of
logging before we dive into, again, the gear, how to
shoot those logs themselves, how to edit those logs, which
is just so cool, right? So in the next lesson in the
next module of the squares, we're going to be starting by analyzing the gear that
you will need to log. And trust me, it's so easy. It's so simple. Of course, you can log just
with your phone, but I'm going to give
you some tips that I wish I knew when I was
starting out, right? So, thank you very
much. I'm going to sing the next
lesson of the squares.
8. Essential Vlogging Gear Guide: Ladies and gentlemen, I
would like to welcome you to the much anticipated gear lesson in this blogging course.
Now, here's the thing. I've expressed multiple
times the fact that I'm a huge fan of
camera gear myself. I'm a huge geek,
right, of camera gear. I love every single camera. Cameras is the one
thing that led me to, again, pursue this
creative career. And in fact, I was
introduced to cameras through my journey as a logger, right,
cause I used to log. Back in the day, and I was introduced to
cameras because I used these cameras to log in to capture my memories
and to have those, again, priceless
memories captured. Now, I've logged with every single camera
that exists, right? And I'm not talking only
regarding DSLR cameras. I've logged with GoPros, I've logged with my phone. I've logged with DSLR cameras. I've logged with
mirrorless cameras. I've logged with
every single again, piece of digital camera
that is out there, right? In this video, I'm noting down the three different ways to
approach year in blogging. And we're going to
be having, like, a small let's say discussion, a small conversation,
where's not going to be discussion because I'm
talking alone here, but you get the
point going to have a small brainstorming session on which camera you should use. Because, unfortunately, it's
one of these cases where I can't suggest you
just one gearpiece that's going to work
in your case, right? I'm going to highlight
the pros and cons of every single type of camera
that you can be using. And then, of course,
I'm going to also tell you the best value for money options in
every single type of camera that you
can be using, right? Now, let's start with the most obvious type of camera that you're going
to be using in your logs. And by the way, in this
lesson right here, we're going to be also talking
about externals, right? So what can you add
to your camera, right, accessories, for example, that will help you
with your blogs. But let's start with
the most basic, the most simple and
straightforward way to log, which has been exponentially
growing in the latest years. And this is, of course, you
guessed it your phone, right? You iPhone, your Android
phone, whatever. If you have a smartphone,
you can now log. And not only log, you
can, of course, like, produce content, and leverage a personal brand
and all that stuff. But the answer to the question, Hey, can I use my
smartphone to log? The answer is 1 million%, 100%, 110%, yes, right? Honestly, if I'm being
completely honest with you, if I was a beginner
in videography, I wouldn't buy a camera if
I wanted to log, right? If I was gaining traction and I saw that my blogs
resonating with people, then potentially I
would invest some money to purchase a camera device. And I'm not talking about
just a Dilar camera, which we're going to get to
dislar cameras in a second. I'm talking about
a camera device, which I'm going to
reveal in just a second. Can 100% shoot a log
with your phone. It's awesome to shoot
logs with your phones. Back in the day, it
just wasn't possible. But nowadays, you
can grab your phone, start recording
with your cameras. You got so many
cameras in there. You got a telephoto lens. You get a mid range lens. You get a wide angle lens. You got the front facing
camera, the back facing camera, and all of these can be
combined to produce an awesome, again, visual representation
of your vlog, right? It's 100% possible to
shoot with your phone. Now, who should shoot logs
with his phone, right? Which type of person should
shoot with his phone? If you don't want to invest
to purchase a camera, then absolutely shoot
with your phone. If you aren't aware of
any camera principles, and you have no idea on
how to operate the camera. So for example, you don't
know what 1080 P is, you don't know what four k is, you don't know what frame
rate and resolution is. And by the way, we're going
to be discussing about this in this sus right here
in this course right here, but you don't know
what frame rate is. You don't know what
resolution is. You don't know any basic
videography principles, and you don't care
to learn about them. You just want to capture
your everyday life, then a smartphone is for you. Now, who shouldn't be
using a smartphone? If you're out of
storage on your phone, right, it's going
to be a nightmare to start shooting
logs here, right? So if you're in general, an unorganized person and
you don't have the time and energy to take the files from your phone to
potentially a computer, to edit them, the PC or a Macbook to edit
them afterwards, then it's going to be a nightmare for you
because you're just going to be overloading
your phone with content, and it's just going
to be slowed down. It's going to drain the
battery, it's going to drain the storage. It's
going to be a nightmare. So if you can't have the
discipline to be organized the transfer files from your phone to your
PC to your desktop, then shooting logs with
a phone isn't for you. On top of that, it's going
to sound a bit funny. But if you're out on a trip, right, and you're
planning to log, let's say, a trip of yours, you're creating a
travel log, right? You might not want to
be shooting the log with your phone because
the phone of yours is already going to be
extremely overword, right? You're going to have
your maps on your phone. I'm telling this from personal experience because
I've lived these moments. You're going to use
your phone for maps. You're going to use your
phone for communication. You're going to use
your phone for payment. You're going to use your phone
for literally everything, transportation, right, to to
connect with transportation. And on top of that, you're
going to overwork it with shooting a whole log
with it, you get the point. So sometimes when you're
traveling when you're outdoors, when you're outside
doing something, you just want your
phone for what it's meant to be
and you don't want to over work your phone, right? On top of that, if you're very serious about
starting a personal brand, if you're very
serious about, again, growing an audience and producing logs on a
consistent basis, then again, you can definitely start with your
phone and then transition from your phone to the second type of camera that I 100% recommend. And this is not a DSLR camera. Again, I've started my
videography journey, my filmmaking journey with a
camera exactly like this one right here was the Canon 200
D. I love Diller cameras. I'm a huge fan of
dislar cameras. I also love DLR lenses, right? I'm a huge fan of lenses. I have so many lenses, but I wouldn't suggest you start plouging with one
of these cameras. Why? Because these cameras right here require some videography, knowledge, some lens knowledge, which is something that you
potentially don't have. So what do I suggest
when you've, let's say, graduated the
school of iPhone logging? The second thing
that I would suggest would be a digital camera like a GP or the DJI
Osmo pocket, right? It's either going to be, again, an action camera or a digital action
camera, like a GoPro, or the DJI Osmo pocket, which is pretty much the exact
same offer like a GoPro, but tailored to bloggers. I'm going to explain why I absolutely love my
GoPro and I've logged so many logs with this
gopro despite the fact that it arguably has a way worse
image quality than the phone. This combination right here, the phone and the gopro is a
combination that I have been using for so many trips
of mine and so many logs. And I'm going to
elaborate why right now. Check this out. The gopro and by the way, this is
an old gopro right here. It's a goop hero
eight black, I think, now I think it's already we
have gopro hero 14 or 15. I love the GoPro, and I love the GoPro for
so many reasons. The first one is that this
small footprint right here, which, of course,
fits in my pocket, and I can carry this
wherever I want. It's waterproof. I
don't care about it. It's already broken in the back. Again, I don't care about
it. I know that it's rugged and it's going
to get the job done. This small footprint right here completely frees up
my phone, right? So this combination right here, they both, by the
way, fit in a pocket. The phone is free. This means that I can use my phone
for communication. I can use my phone
for navigation, I can use my phone for
whatever a phone does, and I don't have
to use my phone as a logging camera, right? That's number one. Number two, why I love the GoPro. And again, the same exact thing applies to the DGI Osmo pocket, which is just
another, let's say, small action camera for you. To leverage and utilize
for your lungs. Why I love these
types of cameras? They're so small,
they're so rugged, but the biggest asset of
these cameras is the fact that with just one click,
they start shooting. The quick capture, again, mode on the gopro is something
that I absolutely love. And the only reason
why I'm shooting still with a gopro it's
the quick capture mode. The fact that I can
take the gopro out of my pocket and immediately
just by pressing a button, we're shooting the
log. This is awesome. With the phone,
right, you need to take the phone out, go here, press the camera button, and then move to video, turn the phone like this, and
start shooting video. I know it sounds silly, but when you're logging, you will see that literally
every second counts. And the fact that
I can just take my goop, boom, I'm shooting. Rather than spending 5 seconds staring the shoot
with my phone is, again, a huge plus. Another reason why I
absolutely love the GoPro, and I 100% guarantee I hundred percent recommend
for you to use a GoPro if you want to migrate
from the phone to the next level is the fact that you open
the GoPro right here, you take the battery out, right? And once you take
the battery out, you literally have
access to an SD card, which means that all
of your footage is automatically saved
in an SD card. It is categorized there. It's not scattered in the
media library of your phone, and you can take this
SD card out of here. In your computer, in your PC, in your MAC and start
editing footage. Pretty much, footage is
not lost, and trust me, it can become a
huge nightmare to start loading and loading and loading footage
on your phone. Imagine you're in a five
day trip in Italy and you didn't your
MacBook with you, so you can transfer files from your phone to
your McBook and you have five days of logging footage sitting in
the phone with you. The phone is going to
have a very hard time, and it's not it's not cool
to do this to your phone. It's gonna be overheat. It's gonna be running
out of battery. It's going to be
full of storage. It's gonna suck, right?
But with my GoPro, I can have as many
batteries as I want. I had two external batteries. I lost one because whatever. But I have two I
had two of these. You can buy three, four of them, charge them, shoot all day. You can buy as many
SD cards as you want. So you can literally be shooting all day and all night
with your go bro. And guess what? It's very easy to navigate the camera
settings in the GoPro. It's very easy to
shoot, for example, just set your resolution
and frame rate. These cameras are
made for beginners. It's not hard for
you, even if you're a complete beginner and
you aren't aware of any videography terms or videography principles
to understand your GoPro and use your GoPro. So it's just plug and play. You click on this button, you press this button,
it starts shooting. It's as straightforward
as possible. And this is why I think that the GoPro is the
best of both worlds. It's the best between the
iPhone and the DiSLAR camera. So now it's time to talk
about the dislar camera. And before you click away, you might not be, again, at this point,
interested in purchasing a DiSLar camera and
making this investment. But I can tell you that it's actually worth to be logging
with disalar camera. In the next lessons, we're
going to be reviewing, and we're actually going to
be reacting on, let's say, real time to some of the
greatest vlogs ever produced, one log of Case Nystat, one blog of David Dobrik, one log of Emma
Chamberlain, right? And most of these logs are sold with these cameras right
here, these lar cameras. And I can also
guarantee you, I'm going to tell you that logging with these types of cameras in this lar camera is what ignited my passion for videography. And for me, it's
something priceless. Now, here are the
pros and here are the cons of logging with
one of these cameras. Let's start with
the pros, right? You get to understand how camera operates and
how camera works. And in this day and age, I really believe that content is the eighth wonder of the world. Literally, if you understand
how to produce content, how to produce videos, you have an insane creative
advantage, right? And it's just one of
these skills that it's worth learning and figuring
out how to operate a camera, how to produce video,
how to edit video. And by the way, these are
some skills that you will be learning in this course right here and in your
journey as a logger. But in general, it's an awesome skill for
you to understand how to work a camera, right? If you know how
to work a camera, you will always be
occupied with producing, right? You can start a business. You can do whatever you
want. It's an awesome skill that I recommend everyone
to know how to do so. By the way, you can
also learn how to operate a camera with GPs, because the basic videography
principles are the same. But in here, you got so
much manual control. So you get dive into
the world of lenses. You get to choose which lens should you choose for each log, wide angle lenses,
mid range lenses, lepoto lenses, right?
All that stuff. You get to tweak the
different video settings, manual settings, the
aperture, the shutter speed. It's just an awesome hobby
to start. It's so creative. And, honestly, me personally, I found my creative free
um, through cameras, I express my creativity
through cameras, through videography, through congreation, and I
absolutely love it. Now, for vlogs, there
are obviously some cons. It's a big camera, right? And this isn't even the biggest diselar
camera you can buy. It's a relatively
small diselar camera. We look how big it is,
right, compared to Gpro. This thing right here doesn't
fit in your pocket, right? It really doesn't
fit in your pocket. So you need to carry it around.
It's kind of heavy too. You probably need an
external tripod or something to again, handle
this camera with you. It does have a flip
out screen, right? So you can see yourself while you're stooting,
which is awesome. You can see that this thing right here with a
flip out screen, this camera with a flip
out screen, it's like, the most let's say, known image of someone logging, just someone having his sleep out screen with a
camera and shooting. I shouts of logger, right? You can see that people
that are serious about logging and serious about drawing their
personal brands, they all have one
of these cameras, either a DSLR or a
mirrorless camera, right? That being said, it's really, really not a
prerequisite to start your logging journey
to have a DSLR or a mirless camera or to invest
in these types of cameras. I'm just stating it
out there, because this is Level three blogger. This is level two blogger. And this right here is
level one blogger, right? What I would do if I
were you, if I would, I was a complete beginner with some interest in content
creation, but not, you know, extremely
specific knowledge on how to do that because
that's probably who you are. I would definitely start
logging with my phone, right? I would see how it goes. I would see the pros,
I would see the cons. And again, if I saw that, it's really taking to have all of these files in
my phone, and I hate, like, transferring files from
my phone to my computer, and it sucks, and it's just
a huge pain in the ***. Then we'll do this
one right here. A GoPro or a DGI Osmo pocket or the DGI Osmo pocket too will
absolutely untie your hands. It will be a huge game changer in your
logging experience. It's worth the investment. Trust me, and by the way, Gpros aren't made for logging. Gopras are made for you to do extreme stuff
and film it, right? But they also are
great for logging. It's going to be worth
the investment, trust me. And if you see that
you love what you do, you love logging, you
love using these cameras. You really want to, like, invest into this and
move to the next level, then this is the next
level for you in the final level,
right disler camera. And, of course, there is
no ceiling on how again, expensive disar cameras can get. Peter McKinney, for example, was one of the first,
again, loggers, and one of the
people that actually taught me how to use a camera, he shoots his logs with a
cannon one the XmRk two. Now, of course, you don't know what a cannon one
the X Mark two is. It's a camera which
weighs about, I think, two kilos. I don't know how to
weigh in pounds, right? But two kilos is very heavy. It's a camera that
costs 10,000 euros. Again, it's about 11,000
$12,000 with a huge lens. So his setup was like,
this big, huge footprint. But of course, yeah, the
video quality was awesome. I mean the logs were,
like, masterpieces. But you get the point. It really comes down to who
you are and what you want to achieve in this journey of
starting of log, right? So, this was the gear lesson. I hope that I didn't deviate
too much from the subject. We have three, again, types of solution, types of cameras that you can
use for your blogs. You get your phone,
you get your GoPro, and you have mirrorless
or disler cameras. I think that we analyzed every single thing
that you need to take into consideration to
make this decision of yours, and it doesn't even have
to be a definite decision, honestly. Just see how it goes. Nothing's definite, and you can obviously tweak and change your pathway as you go
through this journey of yours as a vlogger. Now, in the next
lesson of the scores, we're going to be doing
something very awesome, and I think it's going to be so educational for you can learn so much stuff out of the next lessons because
in the next three lessons, we're going to be
reacting on real time. To some of the biggest
masterpieces that have been ever produced in
the logging world, right? All of the examples that we gave in previous son of this course, now we're going to
be reacting to them, and I'm going to be giving
you my feedback on real time, which is just awesome. So thanks very much
for being here. I'm going to see you in the
next esson of the course.
9. Breaking Down Casey Neistat's Vlogging Art: Ladies and gentlemen,
I would like to welcome you to this
video right here. And honestly, I'm honored that I have the opportunity
to present you, right, and to react together
with you in real time to potentially the biggest
creator that has ever existed, right, a man that has
shaped the trajectory of logging and personal branding
on the Internet, right? This man is the
myth, the legend. As Nye Dad, right? One of my biggest icons
around filmmaking, I could argue that he's
potentially the person that made me want to start
this journey of mine, being a filmmaker,
understanding cameras. He ignited this passion
inside of me for cameras, and there's just so much to learn from this
man, honestly. Like, this is going to be
a very educational lesson for you because we're going
to be understanding together, and we're going to be
breaking down together the anatomy of his logs, right, how everything seems, let's say, so raw
and so unfiltered, but there's so much there's so much going on
in the background. Now, I'm not expecting
you to reach Kasey Nice that level
of logging, right? From day one. This man
has been daily logging for 400 plus days. I don't know if you can grasp this concept of daily logging
for more than 400 days. Again, I've tried
it for seven days. It was a huge experience. I learned so many things, but just doing it for
400 consecutive days, it's just a whole
other level of work. In interviews of his, he has
stated that it has been, you know, he didn't think of anything else
outside of logging. It was like I was like working
for 400 consecutive days. He was obsessed with it, and this is why he literally is known in history
as the father of logging. Now, you can see in this again, tab right here before we move into analyzing Ks
and Istats logs, one of Kasey Iat's logs, and we might actually
potentially do two. I just searched
this Google search, who is the father of logging. And you can see that
Casey Nystat is widely recognized as
the founder of log, and you can see that he was
the first blogger, right? He is the reason why
logging evolved. And again, the community owes so much to this
man right here. So without any further ado, let's actually go ahead and appreciate one of
Casey Nystat logs. Now, I didn't want to take
the most viewed video of Casey Nystat to demonstrate for this
course right here, despite the fact that probably his most viewed
video was a blog. I wanted to just take
a random log of his. Why? Because the point here isn't to analyze a video and why it
performed awesomely. The point here is
just show you on a daily basis what made this
person successful, right? And if you're going to be taking something
out of this lesson, you know, regardless of the fact that you're just
going to open, like, a new window in your
mind of what's possible with content and how
cool content can become, you're going to see the story behind the blog and how much the story matters when we're creating these
movies and these blogs. So let's start with this blog,
which is just, by the way, titled How to Get
into A Hotel pool. Right, that's it. By the way, you can see in the
description of the video, before we even start
with the video, he says, download beam. And this is actually a cool story before
we start the log. On what Beam is. So Beam
used to be this application. Obviously, you don't
know how to read Greek, it says 3.2 million views, right, nine years ago. So this video was
uploaded nine years ago. And Beam is actually a software that Casey
was developing, and you can see him linking it in the description of
every single video of his. If I click on this link, probably nothing
will happen. Yeah. So pretty much like
nothing happens. Beam was a software
that Casey developed about nine years ago and the reason why he started
logging in the first place. So, again, this man right
here managed Again, started logging because
he wanted to grow his personal brand and thus grow the software that
he has been developing. And he, of course, couldn't imagine
when he was starting to log how big this
would become and the fact that he wouldn't care about the software
at all because, you know, the logging
made him so much, you know, income, so much power. He received so much
influence, you know, he had with the logs
that he didn't know, didn't invest time
and energy into beam. But it's funny that Casey Nisa, the father of logging before logging was even a thing, right? Understood the power of
building a personal brand, and that's why he
started logging to grow his again software
and show people that, again, what his everyday life
looks like as a developer, which is, again, so
far ahead of his time. So that's actually see the blog. Transferred into
that, didn't he? Transferred into
that, didn't he? The guy in the yellow Camaro just slightly bumped
into this BMW. What do we see here? Like, from the first,
like, 10 seconds of a log. That's why I love
case so much, man. It's, so the first frame literally the first
frame of a log, 'cause we're talking
about YouTube, right? And this man grew his logs and became famous on YouTube.
It's the hook, right? We want to hook
viewers in our videos. And he did that just by
adding a random video. Of someone bumping a
yellow camaro to a BMW? Like, how can you not start being intrigued
with what's happening? Like, if this doesn't retain you to watch
the rest of the video, bro, nothing will, right? And it's so cool. So this
is how the vlog starts. Transferred into
that, didn't he? Then he confirms
that they crashed, and then you see this face, and you think to yourself, like, you can't stop
but think to yourself. What is going on
with his glasses? Why are his glasses
black and white? You know, that's the type of
things that make Casey so, so interesting as a character. And you just see
the authenticity. He just bleeds authenticity. And again, nothing
better than this. So let's continue
watching the blog. Yellow Camaro just slightly
bumped into this BMW. Hi and his girlfriend were screaming at each
other in the car. They're having a big
fight. I feel for you, man. I've s there. Potentially, one of the
most iconic intros and introductions in every
single blogging series that has ever been
produced on YouTube is the Time lapses
that Casey Nystat added in every
single blog of his. And when I say T laps, if you're not aware
of what Taps is, it's just this
section right here. So you can see it's just this wide angle shot
of New York City, which is part of Casey Nice
thata' personal brand, right? And you also see that
he adds his name, the number of the
log, and what's gonna be happening in this blog, which might sound weird for someone that has never seen
a Casey Nice that blog, then again, if you become a loyal fan
and you get nurtured, you know that this is Case. We're talking about
a Casey Nat log, typical as neat fashion, it's pretty much his
introduction, right? This is how he introduces
people to his blogs, like an intro of a TV show, which is the whole point of nurturing people and creating an audience
out of your blogs. So you just saw me
immediately when I saw this. I just smiled 'cause it's
a Casey Nicea log, right? Okay, and so begin I'm sorry that I'm
pausing all the time, but I have so much stuff to mention here. You can
see the camera, right? The camera that we talked
about in the previous lesson. He is shooting with
one of these cameras, one of these, these large
cameras with a flip out screen. He also has a microphone
and a gorilla pod, which is like a small tripod that you can attach
your camera to. This is a huge setup. Like,
this is a huge setup. It's heavy, and this was
done nine years ago. So nowadays, you
don't need to shoot with one of these setups. Obviously, you can
produce way better image quality with
just your phone. You know, then again, it's
so interesting to see Casey carry all of this huge setup. And I used to do that, right? In many of my blogs, I also had this exact same setup nine
years ago when I was shooting. And, yeah, it's just so cool
to see this old video style, but you can definitely achieve a way better image quality with modern cameras and
modern smartphones. It's just so icon to see
this image right here. Hey, and so begins day three
in San Francisco, Day two. How long have you been sitting
there? Like 5 minutes. We're walking, right?
Hey, thanks a lot. Thank you there. No, we'll be
right back this afternoon. W was the last?
Nice style. Okay. Thank you so much.
Thank you, sir. Great. That just got ****.
It's so cool. It's so cool because he makes
it seem seamless, right? He makes it seem
completely seamless. It looks like you're
just part of his life. But this man took
a conscious effort to turn the camera and stop
shooting himself, right, and start shooting his
hand, for example, tipping the again, the valet
driver, which is awesome. And again, you don't if you're not sitting
down with someone like me to analyze this blog, you wouldn't even realize how weird this would
look on real time, but how effortless
Casey makes it look. So let's just keep watching. Down for parking. I don't even think
that guy worked there. Took our. By the way, oh, another thing that I want
to mention is that just walking around with this
setup and this camera, it's hard to act natural. Casey is a man that, you know, this is just another creative
advantage that he has. He doesn't care about how people perceive him.
He doesn't care. He really doesn't
care. He wants to bleed out originality, right? And he achieves this
with his glasses, the way he acts while carrying around this
huge camera, right? It's so Case, and that's
why we love Casey. That's why everyone
is loyal to him. Like, all of his fans
are loyal to him because he just
bleeds originality. Hi. Another exciting day
of nonstop meetings. This first meeting is
with an IOS engineer. Still looking to
fill those roles. He, great meeting. Now we go to another. Look at this shot for example. Look at the shot in which he
could have just been like, Oh, man, I can't believe that
I can't grab the ticket. He would close the camera and just a normal person would just close the
camera and be like, Okay, this is not
going in the blog. But Casey added it in
the blog because he wants to showcase those errors. He wants to showcase this, and everything lies under the umbrella of
viriginality, in this case. Okay, time for our next meeting. Ready? Since the last
time I checked in, we've had two more meetings. Our day is like that
Drake song, B to B. Make sure you hit
the when the prenup. But now we have, like, a
little bit of a break. Back to the hotel? Yeah.
Is that our car? Sorry. So we have like an
hour and a half. Um yeah, we should leave
the hotel for you. I'm back in my hotel room. I have an hour and 7 minutes before I have to be somewhere. My hotel here, which is
perfectly fancy and great, does not have a swimming pool, but there's an
even fancier hotel called the St. Regis that has
an amazing swimming pool. And I happen to have
a key. Whether or not this will get me into the swimming pool, I don't know, but I feel like this is
the only downtime I have here in San Francisco before
I leave tomorrow morning, so I should at least go for it. And how cool is that? Like, how cool is the fact that
for the first 2 minutes, right, it was just you
were just hanging in the video because it's a
Casey nice that video. But many people actually the video because
they saw this title, how to get into any
huddle pool, right? So, right now, in minute
two and 30 seconds, Kasey introduces us to the
main theme of the video, which is how to get to any pool. So he introduces a problem and how he's going to be
tackling this problem, which is so awesome. And again, Casey is the
king of storytelling. And I know that this video
sounds and seems, you know, so simple and so
flawless, but trust me, there is so much
thinking behind this, and you really need
a trained eye to understand how much of
a masterpiece this is. This is operation. Sneak into the St. Regis swimming pool. These are my only dry shorts. Go pro for a little
underwater photography. What else? What else? What else? Transportation. I'm normally pretty fearless on the boosted board, but the one thing the boosted
guys told me is never, ever ride this thing when it's been raining or it's wet out, and it's been raining all
day, and the streets are so. You know, and this is just another huge part of
Casey's personal brand. And you see me that I
know this stuff because I've seen all of his lungs,
so many lungs of his. I know that Casey Nystat
has had a just has, let's say, absorbed into
his personal brand, another brand, which is
boost aboard, right? And it's those electric skateboards that
you saw him riding. There is no Casey Nisa
without Boost aboard. There is no boost aboard
without Case Nystat. And, you know, whenever you see him doing something
that's so Casey, you know, it's just it's just so comforting as
a viewer, right? For example, the introduction that he did with the
time labs, right? The glasses, the logging, the weird shots of him, like, clicking buttons
on the elevator. Then him hopping on
the boosted board. It's just so Casey, and it's this
constant pattern that appears into every
single log of his. And this just combines the
mystery of, let's say, a new journey that
he's embarking on with the comforting factor that it's as and he's
gonna make it happen. What? So, I'm like,
sliding Whoa. Sliding all over the
place on this thing. It's super squirly
on these wet roads. Like when you hit the
brakes of the gas, the back end slides
out from behind you. What a bad day by
the wayside is. There you go. Another very
classic shot of gazing. Alright, this is the St. Regis. My plan now is just to walk
in, like I own the joint, make eye contact, confidence, and stroll into the elevators, then figure out
where the pool is. A good? Good. How are
you? Doing well, right. Look at this. Again, the
classic shots of AC, showing stuff, clicking
buttons, these edits. Okay the cameras
are so good. Look. I need a place like
seem confused. So cool. Okay, I'm in the
bathroom of the gym. My plan is to get
changed in here, hide the boosted board in
here, then hit the pool. Now, he's genuinely taking us with him in this
journey of his, right? Because, it's not only that
he's a legend, then yeah, everything is
legendary that he's doing. It's actually
interesting. For the GP because this
camera's too conspicuous. By the way, just
as we mentioned in the previous lesson of the
scores in the gears lesson, he's now switching
to the GoPro cause this camera is too
conspicuous, right? Because, like, everyone's
shooting with a GoPro and I told you that Gpros are
cameras that are worth it. Look at this. This was
an old GoPro model. It shoots way worse image
quality, but then again, its footprint is so light that you can literally
shoot everywhere. No. That was a whole lot
easier than I had expected. How cool is that? Literally,
setting down the camera, going through his day with
this unfiltered, again, unfiltered way of creating
content, but it's so cool. Let's just have a look
again at this sequence. It was a whole lot easier
than I expected. Back flip. Cutting straight to the
camera going underwater. And just the fact that
he's wearing the glasses underwater makes this
whole thing so much cooler. It's so fun. Pretty sure this is salt water. That's so cool. And obviously, like, that's a lugging style
for so many years ago, you can see the
footage that he did, like, the inverted dive. This is pretty much the best
idea I've had all week. Did you enjoy your break? I didn't really take a break. Me neither. Just kidding.
I went to a swimming pool. I'd tell you it wasn't
amazing, but I'd be lying. Yeah, no, I saw it on Vm. It looked amazing.
Back in the car, headed to our next meeting. Like our 90th
meeting of the day. Market Street. Good. We're gonna go
straight down Market. Alright. True, Google. So tired. We finished our second to last
meeting of the day. We now have a 7:00 P.M.
Last meeting of the day. We've been going non
soup since, like, 7:00 A.M. Look at these eyes. I don't know what mats
being. In the Bruh. Wow, he's so fresh. See this guy right here? This guy right here. We just watched a
heroin deal go down. A woman went into this
little vestibule. The guy gave her heroin. She gave him money, and then
she took off running. Uh. Never seen that before. And I live in New York City. Ira last time. Lives in a Hall of Logans
on the street, so. How cool is that? I mean, listen, it wasn't the craziest log of all
time from Casey, right? It wasn't the most
spectacular log, but that's exactly
why I chose it. I chose this flog
it was a normal, boring day out of Casey's
life. It was so boring. All he did was meetings, but he somehow managed through this insane filmmakers eye
that he has to make it entertaining and accumulate
more than 3 million views on a random Thursday, right? That's the power of Login.
That's the power of Casey. And you hear me talk
like that about this man simply due to the fact that I belong to his
nurtured fan base. I have been nurtured
through his content. I have been nurtured
through his videos. I love his content, and I love his videos I know
who Casey is, right? That's the power of
personal branding. He might not know who I am, but I know exactly who he is. I know what his values are. It's like seeing a friend of mine, like an
old friend of mine. That's how I've been reacting throughout this
whole video, right? This was Casey Niedad
the father of longing. Now, let me show
you a completely different type of video, right? And it's gonna be
David Dobrik, right? Four minute logs, but just
on a whole other level. David Dobrik accumulates like ten times more views than
Casey Nystad, right? But of course, he's
not the father of log, and Casey is, but let's talk about this in the next
lesson of the score.
10. Analyzing David Dobrik’s Style: Ladies and gentlemen,
in this second installment of our reactions, we're actually going to
be reacting to one of the most viral
loggers out there. And this is going
to be David Dobrik. Now, David Dobrik has a completely different logging
style than Casey Nystad. So David Dobrik'sblogs are 100% entertainment based due to the background
of this person. So here's a story
of David Dobrik. Currently, he's
sitting at, I think, 17 million subscribers
on YouTube, and he has more than 10 million
followers on Instagram. He's one of the
biggest personas, again, and his logs have
literally written history. Now, the smart thing
that David has done is that he's directing his
logs, like small movies. So he's really making the
most out of engagement. He's really trying
to keep, again, his audience as
engaged as possible. And he achieved this through
his background on Vine. Now, if you don't know
what Vine is, Vine, it's like TikTok. Of 2015. So it was this app in which you could upload short form clips and people could browse in a homepage from one short
firm clip to the next. But due to the lack
of technology, short firm clips
back in the day were completely different
and they were just filmed filled with
organic funny skits. It's like people who
are doing funny skits. So what David did is that he took this element that he
knew how to produce, right? He knew how to
produce funny videos. So he took these
funny videos and the knowledge that he
has gained from vine, and he integrated this style
on his YouTube, again, logs. This is how he managed to retain audience throughout the video. And as we've discussed
multiple times, the ability to make people
click on your videos and stay throughout is the
most important thing and will literally skyrocket
your YouTube career. So let's actually analyze one of David Dobrig's logs
together, right? And this blog is called awards JetPack basketball
trick shot, right? And as you can imagine,
just from the title of it sounds awesome, right? It looks like something
that you want to click on. So let's see what happens immediately when we
click on the log. Alright, guys. We're in
Saint's backyard right now. This guy basically
hovering in a sport. Alright. How can you
click away from this? He literally just showed us now. A dude in a jet pack in a backyard in a swimming
pool with a jet ski behind. So we immediately get
satisfied, right? Because we click on
this video to see the backwards jet pack
basketball tricks out, and it's about to happen
in the first second. Basically hovering in sport. We're gonna try to do something
for the first time here, a backward flybard
basketball shot. Oh, my gosh. Oh, yeah. Wow. How crazy is that, right? How crazy is that?
And I'm not only referring to the insanely cool trick shot
that just happened. I'm referring to how immediately David satisfied the
audience by showing like, this basketball
trick shot, right, and what he promised in
the title thumbnail. And you can see, just
like Casey Neistat, David Dobrik has, again, his name, the number
of log, and the date. And I really think
that David Dobrik actually has been influenced by CasyNista to do
that in his blogs. This is Canhad. Canhad has a very rare skin condition that lets him attach
anything to his body. Okay, drop my head
off. Oh, my God. ******* Christmas. Oh, my God. One glass, please.
Jesus Christ. Pak. So you can see that it's, like, it's those skits,
right? It's skits. His vlog is subdivided
into segments, and each segment is like a skit, and he's very good
at it because he's practiced it previously on vine. But what I want
to show you here, what I want you to get
out of this station is that pacing pretty much
is extremely important. How you position your videos, the story on these videos. Now, listen, this
video isn't just, you know, about one story. It's not that we have, you
know, an introduction, a problem, this problem being solved and a conclusion,
like a normal story. This video has many different
stories inside, right? So he starts, for example, with the dude that did a
backflip with a basketball. Then he introduces to
this person that has the skin condition that lets him attach stuff to his head, right? It's small stories. But all of these
small stories connect like puzzle pieces and
create David's story. Get out of here.
Headshot. Are you gonna drink while
you're driving? I'm crazy, okay? I just
don't know ever, like, what to do, you know?
It's like, David. Is it just random skits. Again, now David does the
sprang to his friends, and we know that it's
gonna be a sequence of the sprang happening to most if not all David's
friends. That's it. I wanted to go, but I was
like, scared of everything. What's ally, just do that? We're both good, realistic. He, let me have some
of this, actually. Let me just You. Why? What's that funny? You didn't even notice I
threw anything in there. No, I thought you
were just *******. I was like, Where do you
get a second ep from? I thought you were. We pay this. So just again, another skit being done. And it's so cool because
you see people they laugh. You know that all of
these kits are cool, and David Dobrik never misses. It's part of his personal
brand that he's never boring, right, and everyone's
having fun in his blogs. So that's exactly what retains you to keep on viewing the blog and keep
on viewing the log. And again, these kids
may see random, right? They may seem like
they're not, you know, intertwined with
each other and they don't play a role
in a bigger story. But this couldn't be
further from the truth. Every single one of
these small videos actually adds up to the
personal brand of David Dobrik. Now, I'm not going to
show you the whole log. Actually, we can see some of the log parts because
it's just so cool. Let's see the next kit. These people will
come and clean up after the experiment yesterday. And it looks like
they're you saw, for example, what he
did yesterday, right? We paid these people
to come and clean up after the
experiment yesterday. He did this huge experiment,
which is awesome, he just makes you want to view yesterday's log because he'd be logging every single day, right? But let's continue watching. And it looks like they're
literally getting rid of dead bodies. Look at that. Oh, my God, look, Los she
put a dead body in there. Look at her trying
to, like, stuff it in for hair, Wiener Circle. How awesome is that? So again, just another
small small skit. Let's just move Oh,
check this out. In this part of L Casey
nice He's right there. Just chill. He's not even that
crazy good friend of David Dobrig but
still they hang out. So let's see the final
skit of the log. I want to show you how he ends the log, cause I think
it's very important. It's gonna be very educational. So let's see the pacing
and how he manages to end of log like
on the top vibes. Like when the vibes
were the best, that's exactly where he ended
the log because he wants you to seek for more,
right, with the strategy. And by ending the vlog, when the vibes are like the best and when the craziest
thing is happening, this is how he just hooks you in his content and increases the lifetime watch time of every single one of his
viewers because trust me, when you see the end,
you just want to see, like, more of his videos
and more of his videos. So let's see the end
of this blog rooms. These guys already
know we're coming. Will you answer quick? You want to get this dome here. So many of you scream I
want to try something. Tuition can be tough,
so I'm gonna give you guys a chance to
each win $1,000. We're gonna play one game
of rock paper scissors. If you win, everyone
here gets $1,000. How cool is that? Little did they know
that 5 minutes before, I told one of the girls
that no matter what, she should pick paper. Here we go. Ready?
One game. On shoot. Okay. Rock paper
scissors, shoot. I mean, look, combining
the awesome hype of gifting everyone money with awesome music that he added and just ending
the log right there, I think it's the ultimate
recipe to keep someone engaged and just keep someone watching more
and more of his blogs. And that's what happens when you figure out that
these blogs exist, you know, it's so chill,
it's so fun to watch. You just keep on watching
and watching and watching. And the same exact thing
applies to Casey Niedad, right? Just see some of his blogs. And you keep on watching and watching and watching, right? Now, I can't tell you
which log style to adapt to adopt because I don't know exactly the type
of person that you are. But by showing you all of
these different vlog styles, I think that you're getting an understanding of what's possible with logging
and how many different, you know, areas you
can tackle with this, how many different
paths you can take. So in the next video,
I'm showing you a completely different
blog from, again, another very, very,
very famous blogger, Emma Chamberlain, and we gave these examples in the beginning
of the course, right? And this will conclude, again, this part in which
we're going to be reacting to the blogs. And I think that actually, apart from entertainment, because these blogs
are entertaining, especially David's blog was
extremely entertaining, you're also getting
a grasp of how a log should be directed
and what people are thinking behind the scenes
behind these blogs. Because when you're
viewing this video, for example, by
yourself, you might be, you know, um, amused
by the visuals. You might be amused
by the story. You might be high from the
story that David presents, but at the end of
the day, if you understand the strategy
behind these blogs, the intention behind
these blogs, right, why and how every scene
has been directed, you will see that it's not as unintentional as you
think they are, right? These are strategically
planned and executed movies that have attracted tens of millions
of people, right? And the next one is
going to blow your mind. So the next do we're talking
about Emma Chamberlain.
11. Understanding Emma Chamberlain’s Appeal: Ladies and gentlemen, I
would like to welcome you to the third and final
installment of the reaction again segment
of the scores in which we're going to be reacting to a completely different
blog, right? It's a completely different
blog from Casey and a completely different blog
from David Dubrik, right? And the creator that we're
going to be reacting to in this video right here
is called Emma Chamberlain. Now, Emma Chamberlain is
a female creator, right? And she has had a huge
impact in actually, again, the logging niche
of the logging community. Why? Because Emma
really practices, this whole completely, like, authentic vibe that
is so important. And she has grown her
personal brand through her blogs to an
unimaginable extent, right? She's pretty much
a celebrity now. Through her blogs, which again, started when she was
in high school, like, she leveraged all of this audience, she
started businesses. She has her own coffee now. She's like, her whole
coffee business, she's a literal diamond
in the space of logging, and I think it's so
interesting to analyze her creation process and what made her so successful
in the first place. Because you will see
that You know, again, behind these vlogs,
nothing crazy is going on. It's not that she has, like,
this huge production with financial analysts and
directors and all that stuff, which would normally lead to the business growth
that Emma has seen. But she just has a camera, and unapologetically is herself. And in this case, this
just works wonders. So let me show you, actually, one of her logs, and let's
react together to it. This log, again, with
capital letters, is called reading Makes you Hot. It was uploaded four years ago, and you can see
that Emma has 12.1 million subscribers on
her YouTube channel, which is actually insane. So it's actually Watts of log. Let's see how the log
starts, actually. Hi. Okay, I think you see a pattern in all
of these three creators, these three creators
were all, let's say, they all started producing
logs around the same time, period, both Casey David
Dobrik and Emma Chamberlain. And you can see that, again,
the pattern is the same. Something cool happening
that is really, let's say, summarize the
whole viability channel. In the case of Casey Nice, that it was the
Mustang or the camara, whatever, hitting the BMW,
and then we had the intro. On the case of David Dobrok, we have this dude doing a back
flip and shooting a shot. It's in the basket, and
then we have his intro. And in the case of Emma, she's just sitting
down, making a coffee. It's funny because she
zooms in her face. Again, she's very sarcastic,
and then her intro. So see it again. Hi. It's 7:00 A.M. I'm up. I'm up. I feel like this needs
it needs more coffee. Good morning. I'm not. I mean, you can see why Emma's just such a
lovable character and why she has racted
all this audience. She's just again, she
really doesn't care. She is unapologetically herself. You can see her wearing this
shirt with skulls and stuff. And she's just, you know, singing, pouring
coffee, making fun. She does She's not
wearing, like, this mask that
people are wearing on social media,
which is awesome. The same person I was in
the last video I made. I'm not kidding. There's
been a shift in me. It all started when I decided to go to the beach
a few days ago by myself. I decided to bring
a book with me. Now, if I'm being
honest, I did not bring the book to the
beach because I was like, Oh, Emma, you're for
sure gonna read this. In fact, I was like, Emma, you're definitely
not gonna read this. You're gonna put
this in your bag just to make your bag useful. And then you're not even gonna pull it out once
you get to the beach. Well, I was wrong. I got to the beach. I pulled out my book and I
started reading it. And over the last. Yeah, you see that she just introduces people immediately
to the narrative, right, I guess, the problem or at least the storyline
of the video. Because people
click on the video because it was named
Reading makes you hot, but it's not just
that people are interested in seeing how
reading makes you hot. People are interested inEmma
Chamberlain and her story. And she just addresses the title of the
video immediately after this cool introduction. So in the introduction, she satisfies the audience by
letting them know that, again, she's still
her abiogetic self. And then she immediately introduces the main
subject of the video, which why really makes you hot. And she goes like, Yeah, I was in the beach
the other day, and I'm not the same after
going to the beach. And it's just so cool and so so brilliant how
these logs are created. They seem, again, so seamless. They seem so effortless,
but trust me, there has been a lot of thought
and effort behind them. You can see, for example,
that in order to increase the visual
stimuli in this vlog, Emma literally changed the
placement of the camera. Like, it was on that desk, and now it's like on
the kitchen counter. So those small things
just make sense. Week, I've fallen in
love with reading. Something about it
has changed me. I can't name one time you guys have ever seen me do the dishes. I have this newfound inspiration
for life from reading. Becoming a new book
reader has made me if we're being really
honest, less depressed. I don't know why, and I can't believe it.
I think the reason why. And this taps in, like,
the previous point we had in this, you know, in the beginning of the
course that showing your vulnerable side
in the blogs works. People resonate with you if you show your
vulnerable side. Like, Emma, for example, just literally told
to 10 million people that she has as subscribers that reading makes
her less depressed. And it wouldn't make sense to the normal to
someone like, you know, with a normal
mindset to be like, why would I, you know,
admit that I get depressed? In front of 10 million
people. But Emma did this because she
knows that the value of her personal brand is her being unfiltered and her
being, like, 100% herself. And that's only when this will work, right?
And this works. Why I've been less
depressed recently is because instead of
going on my phone when I'm laying in bed
by myself, I read. Reading is harmless. Going on social media is not
harmless. Makes you sad. It makes you compare yourself to other people, makes
you depressed. It's no Bueno. Why is
my pants still dirty? And I put it in the dishwasher. When you? Again,
relatable stuff, right? I. Again, relatable stuff. Why is my pan dirty when I
put it in the dishwasher? And you just want
to it's so chill. Like, the vibes are
so chill you just want to keep watching
and watching the video. And another thing we need to
remark here is the profile of the viewer when he's entering one of
your videos, right? It's very important to
understand the profile of a viewer when he's entering viewing one of your videos.
What do I mean by that? People watch YouTube videos
for different reasons, right? People watch, for example, logs, usually, to unwind, to relax. They usually watch these
blogs as they're eating, right, as they're chilling. And having, you know, a video that doesn't require so much mental energy to
understand and comprehend, it's like, the awesome
solution for people, you know, when they
just want to chill and watch a blog, right? For example, let's say that someone is
searching on YouTube, how to I don't know how to fix a problem with my cannon
200 D, all right? He won't watch a 20
minute log because he has a problem that
needs to be solved, that needs to be fixed, right? But if someone is just eating and wants to
binge watch something, these volumes are binge worthy. That's what I'm
trying to say here. Vogs are, in general, things that people
binge watch, right? And that's the psychology of the viewer that you
want to tap in that people are binge
watching like 22 minutes of Emma just doing her thing, it's just a cool
relaxing thing to watch. Nothing a little extra
scrubby Debbie can't fix. The only one bad thing about reading is that now I feel like I need to now I keep using all these big words
and conversations, not like big words, but, like, say, on a
day to day basis, I'm normally talking at, like, in eighth grade
vocabulary level, nothing a little extra
scrubby Debbie can't fix. Well, since again, her showing
that she's vulnerable, she admits that she talks with eighth grade
vocabulary level. Starting reading, I maybe have unlocked the
part of my brain that holds all the tenth
grade vocabulary words. And now I'm starting to
bring them out to play. And I can't imagine how annoying it is
for people around me. They're like, Emma, you
don't need to use the word extravagantly to describe
something very mediocre. See, but then I just use
the words, like, mediocre. Like, why am I doing this?
It's like, something about it. I don't think that I ran the dishwasher with all
the **** in it, because it's, like, all
the stuff's kind of dirty. Like, I just started unloading the dishwasher, but
everything's dirty. Whatever, all jokes aside. I'm now a new
advocate of reading. And the funny thing is, I talked about this in my podcast. Anything goes podcast. If
you want to check it out. I think I've read maybe, like, five books in my whole
life for pleasure. That weren't for, like, a homework assignment
or something like that? Like, usually, I'm
not reading for me. Like, I'm reading to
get a good grade. I'm reading for some
sort of ulterior motive. But my dad was like, Emma,
you need to start reading. Like, This is so
good. Like, it's helping me get off my phone, and it's probably
going to be even better for you and more useful. And I was like, Okay, shut up. I'm never gonna read. I'm
not somebody who like, you know, I'm just not a reader. And so, like, when I ordered
my first book and, like, a. So, again, you
realize what we're talking about here and why Emma has been, like, successful. It's not that she does something absolutely insane that drove 10 million people to view her, but you need to understand that 10 million people isn't an audience of 10 million
people on a stadium together. It's 10 million individuals that resonate with Emma
Chamberlain, right? You see the audience and you see the volume
of these people. And you think to yourself like, Wow, this is a huge volume. We're talking about
like 10 million people. It's not 10 million people. It's 10 million individuals
that C Emma think that she's a chill person and resonate with her message and stick around
to view her videos, right? And keep in mind that this
video has 5.8 million views. This means that clearly Emma has done something here
correctly, right? And she pretty much
in an awesome way, manages to make people click on the video and engage
them throughout. Because I'm sure that if we open this videos statistics
and this video analytics, you will see that people
watch throughout. And again, it's not a
highly edited video. That's actually
another point that I wanted to make that Emma probably also edits her
videos by herself, right? Because you can see that
the character of hers also comes out in the
editing of the videos because she's self
sarcastic, right? She zooms in her
face. She adds, say, some mistakes that she
has potentially made in the video as a
rewind on her edits. So the editing is also
another part that really can help you just give
out more of your character. And we're gonna be
talking about editing in the final segment
of the course. But I think you get why Emma is so
successful, it's not that. Again, she has any crazy
visuals or anything crazy. It's just that people
resonate with her. And that's why I gave Emma
as an awesome example of a creator who has found huge
success with her blogs, right, without any
crazy production value. For example, Casey Isaac has a way better production value than Emma Chamberlain, right? David Dobrik also has a way
higher production value. He hires crews to do
stunts and all that stuff, and he does all
these crazy things. Emma just literally is washing her dishes and accumulated
5.8 million views. Up for the first time. I got
about like three pages in, and then I realized that I actually had
forgotten how to read. I would read a whole page. I'd flip to the next page, and then I'd realize, Oh, wait, I absorbed no knowledge or
information from that page. Then I'd go back and
read the page again, and I'd read the
whole thing and I'd flip to the next page
and then I'd be like, Oh, still didn't really understand what happened.
But guess what? Now I can read smoothly
and efficiently, ienlyefficiently.
Smooth and efficiency. There's something
about reading a book, especially if it's
about history or it's, like, based in history, like, even if it's a I'm 35, and I want to retire by 50 living here in Europe.
What should I do? Fictional book? If it's kind of, like, based around history
or something like that. That especially can be
very grounding because it shows you Oh, people
have been, you know. So look at that. 4 minutes in, and she hasn't moved
away from this spot. Let's just move the next scene. So the next scene is just her on her bedroom, I guess, chilling. So, like, the whole videos
just shot on her apartment. She didn't even
leave her apartment. That's a skill. Like,
that's a skill. Being able to acquire 5.8 million views just by
being on your apartment. Let's see the most viewed
part of the video. Oh, look at this sauce. Okay, that was a huge
peanut butter chunk. I clearly the whisk
did not work. Love. Mm. What? Oh. I don't know how to
explain what just happened. But there's peanut sauce
all over the land. Oh my God. I mean, that's why you said about the fact that my food has all the bacteria from my camera on it or
the other way around. Watch me literally need
to get Oh, my God. This is, like, permanently
bad. Huh. Oh, my God. Okay, now you get, this
is so funny, right? I mean, the whole camera
just landed on her food, and she chose to
put it in the log, which would normally
be something that people wouldn't put in the log, but that's what made
Emma so special. Right? So I think
that this concludes, we're not going to be reacting
more to Emma's stuff and Emma's logs because
I think you get the point from the
educational perspective, you understand why she has
been so successful and why I gave this
example of a log. You just drive across the point that you don't need
any crazy gear, you don't need any crazy stuff to make your log work, right? And now that we're done
with analyzing, again, the theory, the gear, and the practice of blogging, it's time for me to show
you after you've shut your first log edit of
log, and it's very basic. It's very simple, right? You can do it with a free
video editing software. But in this case, I'm just
going to demonstrate it in a very simple basic
video editing software like Cab Got. It's
completely free. Again, you can download
it on the web, and this is happening
in the next and final module of the score.
12. Editing Your Vlog Footage: Now talk about editing.
Again, I didn't elaborate on the filming process of the log because honestly, it's very self explanatory. You literally take your camera, whether it's your
iPhone or let's say your GoPro or your Digi
Osmo or your dislog camera, then you start
shooting your date. Now, once you're done, you will have a certain amount of clips on a hard drive, right? And if you categorize
them on a folder, it will look like this. For example, I've logged
two days on my life. Right? Previously, this
is an unedited blog. It's also in Greek, but we don't really care about
the language because I can show you some very basic editing principles
that apply everywhere. So we got day one and day two. And again, these
are categorized. So I took the clips literally from my SD card in my computer, and I drag and drop
them into a new file. And in general, whenever you get messing with video,
it's indicated, right, and it's actually
recommended for you to make sure to process
file sorting correctly. Sort your files in a
correct way or else you will get lost in a sea of files. So very straightforward,
day one, day two. So what do we do here? The first thing is
that we need to open any editing software. Any video editing software. Now, let me recommend
you actually, the editing software that
I would use if I were you. If you're a complete beginner
and you don't want to spend a single dollar in
editing software, regardless of if
you're working with a MacBook or a computer APC, you can use CAPCAt, right? For demonstrative purposes
of the siod here. I'm going to be using CAPCAd. That being said, my personal
video editing software of choice is final CAT Pro. It is a professional video
editing software for MacBook, and I've been using it
for about ten years. But in order to show you
in this course how to edit log footage in the
most basic and simple way, we are going to be using CapcoD. Now, once you edit CapcAD, this is going to be the
interface overview. And we don't care
about this. We don't care about this. We
don't care about this. We only care about this for
now, which is our timeline. So what we're going to
be doing is that we're going to be taking
our files, right? And we're going to be selecting a certain amount
of files and say that I'm going to be selecting
these files for now. And let's drag and drop
them into our timeline. And once I drop them, you will
see that they will import, and they will be shown
right here, right? So this is like the
whole log now you can see that as I'm hovering my mouse above the clips, right? The clips are being shown. Let me actually delete this one. So we have a smaller timeline. And as I'm hovering my mouse
above my clips, right? The clips are being shown. On the left side of the screen, this is the so called
media section. You can see all of the
different clips individualized. So this clip one,
Clip two, clip three, clip four, clip five,
clip six, right? And I can take these clips
and drag and drop them into my timeline again if I
want to source them again. So all of the clips are
categorized right here. So this is the left
side of the screen. In the middle side
of the screen, you can see that we
have our player, and this is our media player. Again, we can view the videos, play back the
footage right here. So this is our media player. And on the right side of the
screen is our editing menu. In this right side
of the screen, we get to tweak all of the different clips. And
how do we tweak the clips? We select one of the
clips, and you see, for example, when I click
away, nothing is selected. So in the editor or menu,
nothing is selected. But if I click on this clip, you can see that now it
is actually selected, and we get to tweak its scale. We get to tweak. Again,
it's blending, its opacity. Right? We get to stabilize
it if we want to. We can tweak the audio. We can tweak the
speed of the clip, make it faster, right? And you can see that
when I make it faster, actually, the image in the
timeline becomes shorter. I'm gonna explain to you
why in just a second. We can adjust it,
we can animate it. We can do all of that
different stuff. So let me press Command
Z on my keyboard, right? So we take all of
these steps back, and here is our clip again. So, the first thing
that you want to do when you're editing a
log is to first of all, zoom in your timeline,
and we zoom in from this button right here, and we just see the
clips more clearly now. So let's actually
play the playhead. We take the playhead
and we just drag in the beginning of our timeline and let's actually
zoom in even more. Now that we're
zooming in even more, you can see we just zooming
in and seeing our clips. So we have clip one, Clip two, clip three, clip four. The same are here. Clip one, Clip two, clip three, clip four. All right. So we click
in the beginning, right? And once we put the playhead
in the beginning, right, and we click on play, the
log is going to link. And that's, for example, the
first frame of the blog. Now, even if we
don't do anything, just because the log is shot in a way in which
just record a video, stop the video, record the
video, stop the video. And actually serves the
purpose of my story, which is, for example, traveling
somewhere with my car. You can see that we can
just leave it this way. But if we want to make
some adjustments and to cut trim things out from
our clips, we can do this. Let's say, for example,
that I don't want to show the door closing. I just want to show the
door opening, right? I want to stop the clip
here. What should I do? I click so the
playhead goes right in the spot which I
want God, right? And then I click on again, right click or click
on B on my keyboard. So when you click on
B on your keyboard, you will see if you
have the Blade tool. And once I click here, just like that, this
clip is sliced. So we just divided this clip
into clip one and clip two. Let me zoom in time on this
show you again, right? So what we did, again, is that I put the playhead where
I wanted it right here, and I clicked on
B on my keyboard, and B on my keyboard gave
me the so called Blade. With the play tool,
I go and hover my mouse above the
playhead, and I click. And just like that, the clip
is split into two clips. Now we have clip
one and Clip two. So now I can select Clip two
and go ahead and delete it. And just like that,
look at this, if we put the played See, it just completely split. Let's say that now, for example, we want this door only to
be shown when it's closing. So here, we're going to start from here and
end the clip here. So we put our playhead
when we want to start. Click here, B, right click and we select the previous
lit that we want to delete and we just click
backspace to delete. All right. Now let's see if
we want to speed things up. I can click on B again, bled it here, again, once the door is closing, here, B again, click on A to bring
out the normal cursor, select the clip we want delete and just like that,
we deleted it. Let's say that this is going
to be the introductory part of our blog, this right here at this spot, we want the title of
our blog to play. Let's actually play back the footage to see what
we've done about this. Okay. So now we want
to add a title. So how are we going to do this? Just an example
of what Casey Isa did or Emma Chamberlin did. We get a text, and we
click on add text, default text, and click
on this plus sign. And just like that, we
created this default text. You can see it on a
new part right here, which is text one, right? D one. So if I zoom in my
timeline again, I can choose where to position
this text on the timeline, right here when the new
clip begins, right? And we can also write
something in the default text. So let's write, for
example, day in life. Right? Lambros my name, right? So let's see how it. Right? And you can change,
the duration of your text by dragging
its let's say. So we took the and we
drag it even more. Abdi Pretty much, and I'm just clipping and deleting and just
making it like this. So what you want to do
is that you want to keep doing this throughout
the whole vlog, clipping and slicing and deleting the parts
that you don't want. Again, nothing heavy,
not heavy editing. We just view the clips and
we delete the parts. Great. So now I just want
this part of the clip, click on B, slice it down. A, click on this, delete this next clip, right? You can see
it right here. So you go. Next clip, next slip, next clip, right? Click, B, slice,
A, select, delete. And just like that, this
is pretty much like wait, text, whistling, text,
whistling, text, I'm sorry. See? And now we
just start talking. This is like the normal
log that I shot, right? And if I zoom out, you can see the whole timeline
of the blog, right? Obviously, just the
clips that I imported. But in this beginning
section of the blog, I just wanted to
show you how you can literally just
split some clips, delete the previous part, and then combine clips together. Because at the end
of the day, this is what serves your story best. We're not here to understand, like, professional video
editing principles. You just want to learn
how to edit your blog, and this is how
you edit the blog. You import clips into
Capcat or any, let's say, video editing software,
and you just trim down and remove the parts you don't
want to add to your blog. And if I would give you, like, a small pro tip, don't remove every mistake
that you do, right? Don't be afraid to seem
vulnerable, right? That's like the biggest tip that I have to
give you, right? And just like this, you now have the ability to
start editing your logs. And I just really, really am curious to
see what you will log. So make sure to submit it again, the class project of
this chorus right here. So thank you us being here, I'm going to sing the final
message of the scores.
13. Thank You & Final Thoughts: Gentlemen, thank you so much
for completing this course. And again, this course
really meant a lot to me. Logging is what ignited
this passion of mine, this flame of mind inside of
me regarding videography. It made me appreciate content creation and videography and, you know, everything
is history after that. So I'm really, really, really thankful for the fact
that I was able to again, transfer my knowledge and some fine knowledge, again, to you. And I really urge you to complete the class
project and submit your blogs because I really want to see what you
guys produce, right? So again, thank you so
much for being here and again seeing the next
horse that I produce.
LAMZ, Creative Internet Pioneer
