Transcripts
1. Masterclass Introduction: So I'm pretty convinced that
we're currently experiencing the biggest
revolution in content and media of the last 20 years. What if I told you
that currently, people like me and you
can literally build a fully operating
online content brand without ever even
showing their face. And with the exponential growth of artificial intelligence, during the past few months, we've seen that faceless
content creators are actually growing faster, posting more consistently, and gaining more views than
traditional creators. I'm telling you,
it's getting crazy. This course right here is a complete A to Z guide on
faceless content creation. I assume that you
have no clue around content and recovering every
single element that you need to understand in order
to be able to produce faceless content in bulk by the end again of these
three next hours. Again, by the end
of this course, you'll know exactly
how to research what's trending script
powerful videos, record clean voiceovers
or even generate them completely
automatically with AI. Generate stock footage with AI. Everything together in
the editing installment that I'm also having inside of this class. And guess what? All of the tools that we're
using are completely free, and you can even do this
with just your phone. You have literally no excuses
on not giving this a try. And trust me,
faceless content is actually way cooler
than you think, and it's a huge opportunity
to tap in right now. If you ever wanted to create content that don't
like the spotlight, or you've struggled
with consistency, or you just want to
keep things private, this class is exactly
designed for you. And here's a cool bonus
by joining this class, you'll also get free access to a prompt list that we have
been engineering together with my team inside
this Ostrate here with every single faceless
concentration prompt that you will need to automate your production
process with GBT. Again, these are
engineered prompts that took hours to build. And you can literally
download them and plug them straight to JA
GBD to generate books, scripts, and visual story
lines literally instantly. So if you're finally ready
to create consistent build an audience and a
powerful presence online without needing
to show your face, you are in the right place. So I'm going to see you in the first lesson of the square.
2. Class Project: Produce Your First Faceless Video: Oh, congratulations for
joining this course. Now, this first super short
lesson is just a description of the class project that you're called to complete by
the end of this class. Now, of course,
this class project couldn't be anything
else rather than you submitting your faceless short form content that you will be producing alongside with me
through these next lessons. Again, in the next lessons, I'm going to be taking
you in a step by step process on how
to research your knee choose your niece, choose
your target audience, scriptwrite your first
short form content piece, and then produce the voice over, the content, edit
everything together. So we will be editing and creating faceless
content together. So the class project that you're called to
complete and submitting the class project
description is to actually paste the link of your first faceless
short form video that we're going to
be creating together. I will be personally reviewing every single video
that you guys submit. And again, completing
this class project is both an awesome
way to practice your skills while
following along in this course right here and
also to connect with me as your instructor. So I'm super excited
to have you here. I'm going to see you in the
first lesson of this course.
3. Understand Faceless Content: Welcome to the first
lesson of the course. I am super excited
to have you here. And in this first lesson, we're just going to be analyzing what is faceless content, how it pretty much applies into every single niche and
every single industry. It's not just very
specific type of videos. Literally, anyone can
create faceless content for every single industry
and every single niche. Why algorithms favor
faceless content and why they will be favoring faceless content for the
next years to come and how you can enter this
awesome creative space. So I'm super excited
to have you here. Let's launch presentation. So again, in this lesson, we'll explore what faceless
content is and why it has become one of the most
effective formats online today, one of
the most effective, let's say, ways to create
content because it really just removes multiple
limiting beliefs that keep people from becoming
content creators, which we're going to be
elaborating in just a second. So what actually is
faceless content? So again, it's pretty self
explanatory faceless content. I pretty much any
type of video or post where the creator
just never shows their face on camera,
right, faceless. So instead of personally
appearing on camera, creators use visuals,
such as stock footage, screen recordings, AI clips. Again, AI plays huge, huge role in faceless content. And back in the day, I
can guarantee you that it was super harder to
create faceless content. But now with AI and the rise
of artificial intelligence, especially in the next
months and years, right, the scene of faceless content
will completely change, and it will be
just so, you know, democratized the opportunity
to create faceless content. So again, this style works
perfectly, of course, across short form content
platforms mostly, such as TikTok and Instagram
reels and YouTube sorts. But actually, there is a
huge opportunituniy to create faceless content
long for videos, right, which is
also a huge market. So again, faceless content
allows anyone to publish high value content without
needing confidence, equipment, or on camera presence, which are three things that, you know, you
acquire through time in the creative space
as a content creator. You might not be super
confident in front of the camera from day one,
or you might not have, let's say, equipment,
right, cameras, lenses, video editing software, but you can still create
content without that. And that's exactly
what I'm going to be showing you in this
course right here. So here's some examples of
faceless content, right? So the first one is many viral
list style videos, right? When you're creating
list style type of videos, which, again, just only use text, voiceover and fast
paced stock footage. And as I'm elaborating on this point right
here in this slide, I want you to just
imagine all of the different adaptations of faceless content
across industries. You can create list style
videos for cooking recipes, cars, camera gear reviews, right, the best dog beds
to have for your house. So you can imagine
that this really applies into all niches, right? Tutorial creators, again, often film their screen
instead of themselves, making the focus purely
on the information. So educational content
can 100% be faceless, right? Motivational
content, right? Motivational pages
use inspiring quotes over dynamic video clips
without showing a presenter. So you can create
motivational content, right? Or review and UGC creators demonstrate products only using their hands or
screen while keeping their identity fully hidden if you want to also
monetize your, again, content as a faceless
content creator, UDC, and again, review creating reviews is also an
awesome pathway. And we will be discussing. We'll have a separate lesson on faceless content
monetization later on in this course right here. So I want you to
remember that, again, faceless content applies in pretty much every
single industry, every single niche out there, and a faceless content creator has nothing to be
jealous, right? Compared to a normal
traditional content creator. So why is faceless content
growing so much, right? And how can we capitalize on this exponential growth
of faceless content? So, faceless content
is booming because it removes the pressure
of being on camera. Now, I want you to remember
that when you remove, let's say, barriers to entry. So, for example,
presence on camera and talking to a camera
and having gear, right, was a big barrier to
entry for people, right, to enter the
content creator space. So now this barrier to entry
is completely removed. You can create faceless content. I'm going to show you how
to create faceless content. As you keep in mind that yes, now creating content has been has never been
easier to create content, but this also means that
more and more people will be creating
content in the future. So this is something that you
want to understand, master, and apply immediately
before it gets, you know, too saturated,
this whole field. And especially with AI tools, it has become incredibly, incredibly easy to create professional visuals and
voiceover in minutes. You know, on one hand, that's
good because you can now create content in bulk in
minutes and potentially, you know, magnetize tens of millions of
use with your content, but it's also easier for
other people to do that, too. So it lowers the
barrier to entry, letting complete beginners start creating
content immediately, right, which is super cool. Content is, in general,
like my passion, and I feel like it's one
of the coolest things of, like, the modern technology that modern technology
has given us. So again, the demand has exploded as more
creators look for fast, scalable ways to
publish consistently. And scalable is a
keyword here because one of the biggest assets of faceless content and the fact that you don't need
to show your face right when producing
content is the fact that this can be outsourced and
scaled when using a team. And we're going to be talking
about the business side of faceless content and how
to scale this whole, let's say, content
business of yours in the last part of this course. So how do algorithms actually
support faceless content? And this is a fact right here. Algorithms nowadays
love faceless content. Why? Because modern algorithms prioritize audience retention
and engagement. Right? They do not care if the creator shows their face or not, right? If you manage to retain and
engage people on your videos, the videos will
be successful and your videos will be
viral regardless of if it's you in front of the camera or if you're
showing anything, right? So, short, caption heavy, fast paced videos often perform better than talking
head videos, right? So again, short, caption
heavy, fast paced videos, which is let's say the bread and butter of faceless
content creation, especially if you're going for
the virality of it, right? Offer perform better than
again, talking head videos. Faceless content formats
make it much easier to test multiple styles
of content quickly. So you are able to test what fits on your nie and what
doesn't fit on your kies, what type of content performs better in the market.
You have chosen. And platforms reward creators
who publish frequently, and faceless content again,
enables high output. So creators are happy because
their content, again, can be scaled and they can
produce content without having to sacrifice
their personal time and energy as they
can scale this. And platforms are happy because they receive
much content, right in more volume
from creators, from faceless content creators. And the audience also loves
it because audience again, enjoy continent
delivers value quickly without unnecessary intros
or long explanations. It's just information
information information, right? Faceless videos
take a straight to the point approach across
multiple different niches. So regardless of the niche that you're creating
faceless videos, right, the approach is pretty much
like straight to the point, and this really matches
modern attention span. Right, which are, of course, decreased due to the rise
of short form content. And these videos
feel super simple. They feel super minimal. They're highly digestible,
making them easy to binge, especially if all of your videos are under the umbrella of
the same niche, right? So let's say you're creating
lists of top ten cars, and someone really finds value in one of your
lists, which is, like, straightforward and it's edited and created in a way
that is engaging. Then you will probably
also see the rest of the lists that you
have on your profile, which will increase, let's say, the engagement of the
viewer across your profile, and this is really good
for the algorithms, right? We're going to be talking about this later on in this course. But again, the focus stays
entirely on the message, the visuals or the storytelling
instead of the presenter. And again, the
message, the visuals, and the storytelling
can be improved and outsourced to be scaled
to a way larger again, number compared to if your face is tied to
your content, right? So it also works, again, for multiple niches. Faceless content works across
pretty much all niches. You have zero excuses
not to create faceless content regardless
of what your niche is, right? So again, niches such as AI,
finance, tech productivity, and motivation
perform exceptionally well without showing a face. Why? Because again, AI
finance, tech productivity, motivation, those are niches
based on information. Right? And many
storytelling channels also thrive by using only
narration and visuals, because at the end of
the day narration and visuals are the only
thing necessary to deliver information in
an engaging, modern way. Again, people who
consume content on these niches that we just mentioned are there
for the information. They want to learn
the latest AI trends. They want to learn
the latest finance, tech, and productivity trends. They do not care about who
conveys the information. They just care about
the information. So finding a way to
successfully deliver this information and pack
this information with, again, a faceless content approach
keeps the audience satisfied, the algorithm satisfied,
and at the end of the day, the creator also gets rewarded. On top of that, again,
product review pages and UDC creators can showcase items clearly without needing any personal branding, which is also super, super cool because
now you do not even need a personal brand, all you need is just
some creative variation on how you will
present the products. So again, faceless formats allow creators to enter niches
where the information, right, matters more
than the personality. And those are specific
niches and in the modern times of content and where content has evolved, 'cause trust me, I've been
around for multiple years. I've been around for
more than seven years up until this point in
the con creator space. And I've seen the content
creator space, you know, move from personality
based creators and just big creators and millions of subscribers
dominating the field, right? To again, being more democratized
now that everyone has access to a mobile
device, right? So the power has shifted
from those big names, those big creators to again, people like me and you who just love what they do and
they're able to create. So who is faceless content
perfect for, right? It is ideal for
creators who prefer anonymity or simply want to keep their private
life separate, which is a big point, and
it's completely understood. And again, respect
and understand this. And this it's awesome
that people, again, prefer anonymity and want to keep their private
life separate, have the opportunity to enter the ship of faceless
content creators. It helps beginners avoid the fear of being judged
on camera, right, if you don't want
to be on camera or you appear uncomfortable, but still want to
give content a try because you know that there is a huge opportunity out there, and I can guarantee
you that there is huge opportunity out there. Busy entrepreneurs,
right, that don't want to invest so much personal time and
energy into this, but they again want to tap in the ship of content
creators, right? They can use faceless
content to publish more frequently and scale
without extra effort, and businesses can produce
educational content without relying on a single spokesperson to become the face
of a business, potentially if they
want to leverage this and sell the
business afterwards. You don't want to
have, let's say, a personal brand of a business
that you want to sell. So again, FaceLsstor faceless con creation can be perfect. That. So what are
the advantages of faceless over traditional
content creation? Well, the first one and the most important
one is that you don't need a camera setup, a perfect lighting or polished
on camera personality. If you have this, you have
a creative advantage, and it would be cool
for you to try Let's say conventional
content creation. But you really don't need a camera. You don't
need perfect lights. You don't need microphones, you don't need backdrops, right? You all you can do all
this digitally, right? And if we were having this conversation one
or two years ago, I would say that it's pretty much harder to create
faceless content. But nowadays with
AI and what I'm going to show you in
this course right here, you will be surprised on
how easy it is to create awesome looking videos in literal seconds with this awesome software that
I'm going to show you. So production becomes faster, more efficient because
you rely on templates and repeatable formats that
can be repeated over and over and over again and
managed by other people. What's super important.
And you can scale to multiple niches or
multiple channels without being tied
to your identity. Suddenly, you're not, let's say, the car guy or the recipe
guy or the camera guy. You are a content
creator, right? You're a FaceLs cont creator, you're the mastermind
behind the videos, and you can produce videos on
whatever niche you want and whatever niche you like now that you have the systems into place. So faceless content allows
you to outsource, again, editing, scriptwriting,
voiceovers much more easily. That's pretty much
how we're going to be creating faceless content. We're going to be doing
some script writing, then some voiceovers. Then we're going to
be adding some viral in front of the voiceovers, don't worry, I'm going to
show you what viral is. We're going to be editing
everything together and then spreading it across all the different
algorithms out there. Now, let's end this
lesson right here with some common misconceptions
about faceless content. So the first misconception
is that people believe that faceless content looks
like low quality, but modern tools actually create super, super
polished visuals. And again, the space of image generation and video
generation is only going to get crazier and only it's
just going to get better. So do not worry
about videos looking low quality in some
months or maybe years. I can guarantee you that
faceless content will look much better than
conventional content. Others think that brands won't work with faceless
content graders, which is a huge, huge mistake because faceless
user generated content is one of the fastest growing
industries out there. Again, brands have realized
that it's not worth spending hundreds
of thousands of dollars on big personalities out there because those
big personalities, those big creators,
those big names are losing power due
to the fact that the average person who
could resumes content just wants to resonate
with the creator, and it's much easier for them to resonate with someone
like me and you, which is, like, smaller and
are more attached to reality, if you will, rather
than those big names. So you have the
same opportunity. Right across different formats of content creators, right? Others think that faceless
content cannot build trust. But again, storytelling
and consistent value creates strong credibility. So you can definitely build trust with your
faceless content. And again, the idea that
faceless content is too saturated is still again, false. If you manage to produce
high quality content, you will dominate your niche and high quality content
isn't saturated, low quality slush, right, and bad content is saturated. I'm going to show you
how to not create, low quality content
and only create the best quality
content out there. So now, funny enough, is the best time to start with this faceless content
creation journey of yours. I'm super happy to have you
in this course here and just show you break
down the whole process, the whole framework of
creating faceless content. Be again, AI voices,
AI video generation, and those editing
tools have made faceless content easier
than ever before, right? AI is virtually free. It's so accessible,
and the content that can be produced is
just on a level, and it would be a shame for
you not to give this a try. So you've taken the first step, you've enrolled in this course, which is awesome, and I'm super again excited to have
you in the next lessons. Social platforms continue
shifting towards short form, again, fast paced, information
driven video formats, and information
driven is the keyword here because information can be moved from one person to another with faceless
content with just again, audio, video, and text, which can be resourced, again sourced and automatically distributed across channels. And the opportunity
is massive, again, before the next wave
of automation makes these formats even
more competitive. There is a massive
opportunity right now. So to summarize faceless
content is a powerful, scalable format where creators stay completely off camera. It works because it
is fast to produce, easy to watch, and algorithm friendly across all platforms. It's also super easy
to adapt your content based on algorithmic
changes of the future. Faceless creators
can grow again, large audiences,
monetize effectively, and stay fully
private while, again, leveraging the fact
that their content is completely faceless
and scalable. And in the next lesson, we will be exploring how
to choose your niche and your faceless
content identity. So I'm super, super
happy to have you here, and I'm going to see you in the next lesson of the square.
4. Choose Your Niche & Identity: Previous lesson, we discussed about what faceless content is, the advantages and disadvantages over conventional
content creation and why I personally believe and evidence has shown
that in the future, faceless content will just get bigger and
bigger and bigger. One of the key reasons
why I genuinely believe that faceless content
will change the way and will democratize
completely content creation for everyone is the fact that it's just super accessible and it
applies to all niches. But what does this
actually mean, you know, this phrase that
it applies to all niches? Well, this is exactly what we're analyzing in this
tasson right here. In this lesson, in
the next few minutes, we're going to be
talking about choosing your niche and your
faceless content identity. It is super important
to niche down, right, and keep sub niching to make the most out of your faceless
content journey. Because imagine everyone, right, having the ability,
which they do have, right, to create
faceless content. This means that content right? We'll start being
produced in bulk, right, and multiple
niches will be saturated. This means that great
opportunity lies in sub niches, and this is exactly again
what we're analyzing in this lesson right here. So welcome to choosing
your niche and your faceless content identity. Again, in this lesson, we will define how to pick the right niche and
build a unique, faceless creator
identity that stands out and gives you this creative
competitive advantage. So why does your niche matter in this content faceless in
this faceless content space? So your niche determines the type of content
you create and how fast you can grow
on any platform, right? There are ceilings
to niches, right? There are certain numbers
of people on each niche. As you can imagine, like Apple Magic Mouse
enthusiasts, right, the niche of Apple
Magic Mouse enthusiasts is way smaller
than the niche of, let's say, baking apple pies
or tennis players, right? You can imagine that choosing the correct niche and
choosing the correct way to position yourself in this space of content is super important. A clear niche helps
you build consistency, which algorithms again, reward
heavily because, again, audience rewards
consistently heavily, faceless creators succeed
fastest when they follow a focused niche rather than
posting random content. And this is the
biggest point that I want you to take from
this lesson right here that it's much more worth
staying consistent in a super narrow and super
focused niche now that everyone has the
ability to create faceless content rather than just producing random content. On topics that are just
interesting to you. And you can definitely produce random top content on topics
that are interesting to you, but with a specific
strategy that we're going to be analyzing
later on in this course. So what are the three elements
of a profitable niche? And when I say profitable,
I'm not just referring to the monetary value that you're going to be getting
from your content. When I say profitable,
I mean a niche, right, that will be growing in the
future and will just reward you the most when producing the content and when seeing
the results of your content. So a good niche must have
high audience demand, right? So your content is
always relevant. You want to be focusing
on a niche that has high audience demand, a niche that is growing,
not shrinking, right? It should be easy to produce faceless visuals for the topic that
you're covering, right? So you also I want you
from now to keep in mind the fact that we
will be generating visual content, too, right? So the content that
we're targeting shouldn't be that hard to
produce regarding visuals. So imagine, let's
say that your niche is something associated
with Sci Fi. I mean, now with AI, it
isn't actually that hard to create Sci Fi videos,
but you get the point. It should be easy to produce
faceless visuals, right? And it must also align with monetization opportunities
such as Philip Links, UDC, brand deals or digital
products if you're also considering to monetize
your faceless content, again, business, right, which is completely possible and
it's completely doable. And maybe now it's not your
number one, let's say, priority to make money
out of faceless content, but it is a chance there is a chance that you will
be able to do so. There is a high chance
you will be able to make money from your
faceless content. And it would be a shame to set wrong foundation from now maybe in one year in
two years from now, you wish to make some buck
out of your faceless content. So why not align your niche
from now with something that, you know, has monetization
opportunities, right? So here are some
niches that work extremely well for
faceless creators. Those right here are some
niches that I suggest, and they're also not
hyper sub niche, which means that you can
take these and just start brainstorming on them and choose a sub niche
out of these niches. In general, just to
keep you updated on how the niches work in
the content space, there are three, again, core niches, the
niche of health, the niche of and the
niche of relationships, and all of the different
sub niches lie under the umbrella
of either health, wealth and relationships. Now, the theory states that you should be sub niche into
every single one of these big three core
niches until you find exactly the spot where you're better
than the competition, and there's still a large volume of people that you can target. This is how you dominate in the content creation space, right? So let's talk about
the niches that again, work extremely well
for faceless creators. We're talking about
productivity, right? AI tool. Tech tapes. Digital skills, you
know, these grow fast. You will be able to grow fast in these niches without
showing a face because these niches are,
again, information based. All of those niches
I'm going to be elaborating on in
this slide grid here are information based. And when people are
interested in information, they do not care about how the information is
conveyed to them, right? They do not care about the medium in which
information travel through, which in this case, will
be your content, right? Which is good that they don't care about
it because we can automate it and we
can scale it, right? So they do not care that
there is not a face, for example, behind the information that
you're giving them. They're just there
from the information, and you are just again, giving this information out in a way that you love, right? So finance, again, money
tips, investing basics. This is also a niche
in which if you set correct foundation and you choose to target this niche, you can also make money, right? And you can actually generate more income from this
niche right here, the niche of finance,
the niche of money compared to other niches. Because the audience
that you're targeting usually has more
budget to spend, and this is something
that brands really like. Motivation, story
telling, right? Quote based content, work great with music
and stock footage. And this is actually the niche, which you can grow exponentially because people really get
hooked on motivation. They get hooked on storytelling, and this drives engagement
and view retention. These two metrics skyrocket and you can see
that your content will it's very likely to go viral if you're
targeting motivation, storytelling, and
quote based content. Also, travel, lifestyle reviews, they perform awesomely because
there's a huge catalog of viral and stock
footage animations and screenshots that you
can use to accompany, you know, the music or the text or the audio that you've
chosen for this niche. So those are just four
niches that you can think of choose which one, let's say matches your style and your vibe and your personal, let's say, interests more, and then keep sub niche. Let's say, for example,
do you like traveling, I wouldn't just create
a faceless let's say profile account
around traveling. I would go for, let's say, best destinations
in Europe to eat, right, or best canteens
in Europe to eat. You know, just keep submising and subnising and subnising. You don't just want to be doing, let's say, finance,
content creation. You want to be doing, let's say, finance for 18 year olds who are just out of school and haven't gone
to university yet. You just want to keep
subnising and subnising. So how can you actually
validate your niche? Let's say you've chosen a niche, now it's time to
validate it before, again, start setting up the systems of faceless
cone creation, we want to validate our niche. So the first thing that
you can do is that you can search on TikTok,
YouTube shorts, reels and even long form
again, content, right, for the top 20 viral videos, and I'm going to
show you how to do this in the next lesson. I want you to choose
and actually search for the top 20 viral
videos of any niche, this could be faceless or
with a normal creator. If many creators post faceless
content in that niche, it is a strong signal of demand. I don't want you to get
discouraged when you see other people posting
faceless content on your niche because competition
isn't a metric of, let's say, saturation
and is it a bad thing? This means that there
is demand there, right, and people are
consuming this content. So you might be able to squeeze in this market and
actually make a difference, especially if you
keep sub niche. So check how frequently
content goes viral to understand the growth
potential of your niche. And if you can list 30 to
50 content ideas quickly, the niche is super
easy to execute. You can also brainstorm different niches
and brainstorm ways to validate your niche
with AI and GBT, really, it's not at
heart, but again, an awesome way to perform
research is to just get in these algorithms
yourself and start not only mindlessly
consuming content, but also in the back
of your mind checking out content from the stance
of a content creator. So let's see some common mistakes that
people make when choosing a niche and potentially
some mistakes that you can avoid, right? So the first one
is picking a niche only because it's
trending, right? And, you know, trends,
they go as waves. You can exponentially, you
know, grow with a wave, but then the wave always
you know, smoothens out. So you should choose one niche that you can produce
content consistently, and it's not just trend based. Yes, it is good for you to tap in and align with trends, right, to experience where you
grow with the trends, but you need to find a way
to future proof your work. You should avoid
niches that require a strong personality unless you plan to use AI
avatars or voice. But again, in my
personal opinion, after creating like
tens of thousands of pieces of content, both faceless and with a face, I can guarantee you
that currently, AI avatars cannot completely replace normal content creators. Like, you see me here.
I'm a real person. Like, I promise, I'm
instructing this course. And yes, I am delivering information to you,
but, you know, there is, like, some sort of connection here between us
if it makes sense, right? But with an AI avatar, it
would be completely solas. At this point, maybe
in some months, in some years when AI
really advances this Again, this difference between a
normal content creator and an AI avator wouldn't be
so evident, but for now, I wouldn't a niche that requires a strong personality
because that's something that AI
doesn't have, right? Personality. So don't choose a niche that requires
personality. Don't choose a niche that needs constant face to camera storytelling
unless you can adapt. Again, you can adapt it
to your faceless content. Gang creation. And the best
niche is the one that you can create in every week
without burning out. So I'm really huge advocate of choosing a niche which
you love, for example, I've heard of one of my like, best content creation
friends, right? He is a faceless
content creator. He has literally like, generated tens of millions of s with his faceless content. And he chose to actually start a new channel around tennis just because he
loves tennis, right? And he wants to be involved
in the tennis space, and he wants to be informed in the Dennis space and engage with audience in
the tennis space. That's why he completely
shifted and created a new channel around
Dennis, right? So what is your faceless
content identity? Your content identity
is different from your content niche,
if it makes sense. Your faceless identity is the style, right,
of your content, the tone, the personality that your content represents
without showing your face. And this is how you can actually outsmart people and gain a competitive advantage
with your style, your tone, and again,
faceless identity. So this identity includes your voice style,
your visual style. Where do you source visuals? Where do you source the voice? Do you, for example, manually record your voice in this
faceless content journey? Do you source it
from an AI Avatar? What's the pacing
of your videos, the font that you use, right? The color usage, right? And this acts as your branding on your
faceless content journey, even though again, you remain completely
behind the scenes. You can still have a very
prominent and strong brand, even though you completely
remain behind the scenes. So a strong, faceless
identity helps viewers instantly
recognize your content. They do not need to be
following you or subscribe. Subscribers and followers
really don't matter. Nowadays. The only thing that matters is having a
consistent identity. So people know exactly
who you are, right, just by watching
one of your videos regardless of if they're
subscribed or not. So here's some elements of a
strong, faceless identity. The first one is a clear
and consistent voice style. So you can have, for example, a human voice over, and that's also a great way to add your personal
touches to your content, even if it's faceless, you
can still do voiceovers. And if you don't even want to do voiceovers or you
have, like, let's say, a small accent or you're
not a huge fan of, you know, purchasing
a microphone, for example, you can still
use AI voice or text only. Consistent visuals
are super important, and I'm very happy
because in this course, I'm going to show
you an awesome way to source visuals that
I have been using for, like, years now, and
it has been evolving, and it will evolve, right? Moving on in this
content journey, right? So again, for captions,
animations, transitions, you need to source correct
visuals, you know, if everyone can create
faceless content, you need to have a
competitive advantage. So again, a recognizable pacing style. This
could be fast. This could be calm,
dramatic, minimal, right, slower, but you need to have a recognizable and
consistent pacing style. This is how we create branding with our content and
with our faceless content. In this case, you want to have a specific value that you deliver in every single
piece of content. You want your pacing be, again, the same
across your content. You want the visuals,
the voice to be the same because that's
how we create, let's say, a brand around our content,
just with consistency. You don't need to mention that this is my type of content. You just need to prove it
over and over and over again with consistency
across your whole videos. So let's now talk about
creating your signature style. The first one is colors, right? Super cool and super straightforward to create a
style of yours with color. So choose a color palette and a font style that just appears
in all of your content. That's the most
simple way to show consistency across your content with color palette
and a font style. Secondly, comes your tone. So your tone could
be educational, motivational, entertaining,
mysterious, or factual. It really depends on the
niche that you choose and, you know, how much you
want to sub niche. So, for example, it's super weird to create mysterious
content around, let's say, a sport, right? So it's not that easy to create mysterious content over sport, but it's super easy to create motivational content
around sport, right? Because sports motivate people. So choose, again, your tone, define your tone based on
your niche and do not go with something that is super
hard to source and find. So, for example, again, mysterious tone over athlete, athletic type of content, right? Then you can use specific types of footage that can
be kept consistent, right, all over your content. We're talking about viral, clean tech visuals, aesthetic
clips, right? You need to be able to source footage from the same, right? Source to keep them consistent across
all of your content. And your signature style
should feel simple enough to recreate yet unique
enough to stand out. This is the golden
recipe of, again, producing consistent
signature style across your content, right? Now, a faceless creator
avatar is something that it's a point that
needs to be addressed in the faceless creation
journey of yours. And I want you to
think of your faceless Avatar as the character
behind your content. Now, your Facess Avator doesn't
need to be seen, right? So many people actually do not show an avatar on
their faceless content. They just narrate the content, and they have, like, some videos playing in the background,
right? And that's it. But you can also have,
let's say, a character. This could be a
mentor, a storyteller, a coach, a narrator,
or an expert. And this can be an AI
generated character, and you will see, like
in the next months and in the next years with AI, more and more AI agents, and more AI amtars will start to pop off in faceless
content creation. And again, you can
use AI voices or consistent narration style to make your avatar recognizable. So viewers will connect
with your Avatar. Obviously, the point
of connection will be a bit lower than connecting with a
genuine real human being of, like, traditional content. But then again, they will
be able to connect with your avatar even if they
never see your face, which is something
super valuable because now we can
scale the content. So let's talk about combining
your niche and identity for maximum growth in this faceless
content journey of yours. Your niche determines, I
can watch you talk about and your identity determines
how you deliver it, right? So I think this is
well established, and that's one of the key points of this
lesson right here. When the niche and
identity align, your content becomes instantly
memorable and super unique and platforms reward creators
with a consistent formula. So again, you need to repeat
your winning style offer, and this combination
becomes your brand even without showing
your real self. Again, consistency around what you talk about and
how you deliver it, create this brand that people
value, people will follow, and you can later on monetize and keep scaling
and scaling and growing. So again, to summarize what
happened in this lesson, you should really choose
a niche with demand, ease of production, and
monetization potential. Those are the three
parameters that you need to take into
consideration right now, right where you're
in this early stage of your faceless
content journey. Create a faceless identity
using visual style, voice, pacing, and tone. This is how you
create your identity. You can validate your niche by analyzing viral content and idea volume from short
form content algorithms like Tik Tok,
Instagram and YouTube. And this strong combination
of niche and identity makes your faceless content super scalable and super recognizable. So the next step, the next part of
this course, right, in your faceless
content journey is to explore how to actually research viral content and how
to find trends that make faceless videos explode. So this what's happening in the next dozen
of the squares. We're going to be
talking about how to research viral, faceless. Content, we're launching
these algorithms, and I'm going to show
you how I also research content videos and niches that I might want to
tap in in the future. So I'm super excited
to have you here, seeing the next
dozen of the scares.
5. Find Viral Faceless Niches: We've analyzed the importance
of choosing a niche and actually sub niching and dominating this sub niche of yours due the
fact that again, faceless content creation
is completely democratized. I owe you guys to show you actually how to perform
correct research. And we're not only going
to performing to be performing like correct niche research in this
video right here, but I'm also going
to show you how you can validate each niche
and see, for example, if the niche that you're
thinking of targeting is actually open faceless
content creation because as we discussed
in the previous lesson, some niches, right,
some niches are easier to infiltrate
without having, let's say, your face
to be shown on camera, but others are kind of harder. Now, in order for us to tackle
this and in order for us to perform correct
Niche research, I have developed a framework which I will be
explaining in this again, demonstrative lesson right here. So let me show you
exactly how to approach Nis research for your faceless content
creation journey. So, on the left
side of the screen, we have opened YouTube
and more specifically, YouTube shorts because
we're going to be doing our research on YouTube shorts. And I have, again, written
this keyword right here, which is tennis,
and we have some YouTube shorts around tennis. Tennis is the first
niche that I would like to research regarding,
again, faceless content, to see what's popping, see
which videos are viral, how these viral
videos are created, and how they are structured. Now, on the right
side of the screen, I have a small document
that I've created, and I will be sharing
with you guys. You will be able to download it. Again, or free from
the scores right here. And I have a small framework,
right, if you will, a checklist that we will be completing for each and
every single one of the niches that we will
be researching, right? Now, for each niche, we're going to be
doing a hook analysis of the video that we choose, a structure breakdown of
the video that we choose, again, a length and basing breakdown of the
video that we choose. And we're going to be doing
this for five niches, right? So for niche one, niche two, niche three, niche
four, and niche five. Now, it is super
important for you to actually go ahead and write down exactly the
different parameters that I am also going to
be writing down with you, again, on a one on one basis in this lesson right
here because these exact parameters we're
going to be taking, we're going to be
downloading and inputting in chat
GPT to gain, again, correct data back on how we
should approach this again, faceless con creation
journey of ours. So let's actually go ahead and start with
this demonstration, and I promise that everything
will make sense perfectly. So let's say that
niche one is going to be actually tennis, right? So niche one is tennis, and we will see how we
would like to subnise. For example, tennis, and we
could go sub niche right? Highlights, right? Because maybe we want to sub
niche to tennis highlights. So actually, we're just
going to be typing Dennis for the sake of this
niche on the search bar. And let's see which videos, which sort videos are
performing better. So you can see this one
has 8.9 million views. This one has 5
million views, right? 112 million views this one. So let's keep scrolling
and scrolling. 13 million views, 4.9, 3.3, one. Okay, so we got like almost
200 million views, right? So let's actually click some of the videos and
let's analyze them. Let's check out, let's say, this one right here
because it also seems to be edited, right? See it. Okay. So this is definitely a video from a faceless
content creator, and you can see it because it's also heavily edited.
Let's see one more time. Mm hmm. Okay. Okay, so it's heavily edited
and it follows a very, very specific pattern
that we can actually decode and utilize for our
faceless congregation journey. So let's analyze the hook. What is the first second doing? What's the first second doing? You can see that in
the first second, right, you can see, right? Intense gam movements
from highlights, right? And let's actually
make this bolt so we can see what we're
writing. All right? Caption in the
middle of the let's say frame titled
Extended grants. Alright. What else? Music. Like, let's say, dynamic dynamic music playing. So that's what's
happening. Is it a text or a visual hook? I would say that in the case
of this video right here, this is actually a text hook because the first thing
that you see, again, is this extended grunts with a period text in the
middle of the frame. And it looks kind of normal. Like if you do not pay attention to the text in
the middle of the screen, it looks like a normal,
you know, tennis point. But people actually stay
to see the extended grunt. So I would say that this is
a text hook text hook of extended grant being in the
middle of the frame, right? Let's see. Is it? Let me just make things a
bit more tidy here. Alright. Is it curiosity based, problem based, or
emotionally charged, right? So let's also make this bold. It's good to have things tidy when you're
noting things down. This could also be me, but yeah, we're going to
make this bolt, this bold. So is it curiosity based, problem based, or
emotionally charged? I would say that it
is curiosity, right? Based, just because, like, no one exactly knows the
term extended grants, but you can't imagine what it
is, but you want to see it. And it's also emotionally
charged as this is, let's say, sport related. So this is actually a super, super interesting video, and let's actually paste the link for the speed
rate here, right? So that was it. Now, let's break down the
structure of this video. So clip sequence. And when we say clip, we're referring to the videos itself. So let's actually analyze
the clip sequence. Okay. So clip sequence. We've got videos of
Dennis highlights, highlights about four
or played, right? Text overlay rhythm. So text and, like, a skull emoji when
the grunts happen, right? To add to the dynamic
of the video. And you can just, like,
keeps you can just literally keep
noting things down. I'm just doing it for the
sake of demonstration. I'm not adding too much
detail here, right? Let's say, music choice, we went for it went for, like, a viral dynamic
trendy let's say, um, Victorious sound
slash song, right? I don't know how I can
describe this song, really, but let's actually go
ahead and analyze it, see if we can find
any other keywords. Okay, Oh, we also have the
names above the players. So yes, definitely.
Textcalimji is when the grounds happen to add the names of the player and also keyframed names
above players, right? So we had sound effects. We have crowd cheering
when point ends. Grunting, obviously, is, um, increased in volume and
music track increases in volume when the point ends. Okay, animation motion. This is heavily edited, right? This is obviously very heavily edited
video, as you can see. Yeah. So it combines
highlights which are already edited with high post, let's say, production
value, right? And, of course, I'm
sorry about the I'm sorry about all the
spelling mistakes here. When I write, like, I really
I just don't think about it. I literally just
write things down. I don't think about
spelling, right? So let's do this, just make
them a bit more clear, right? And this is pretty much how
we research, the niche. We're just going to keep
doing this for more niches. Let's actually add also
to the length and pacing. Our videos short
and snappy, right? No, the video is composed
out of, let's say, four to five clips that are edited but not
fast based, right? Because it's like, you know, the first third, it's
just like this clip. I wouldn't say that it's so fast based regarding the editing. Are they repeating clips? So no, but there
is a common theme, let's say, to be repeated
whenever a point ends, right? Are they looping seamlessly, and we're talking about, like, the end of the video. Okay, so I guess
it was a seamless? Yes, but it could loop better. And when we're talking about,
like, looping seamlessly, we're talking about
having the end of the video smoothly transition to the beginning of the video, which something that's not
happening in this case, but I can guarantee you
that this is a again, of course, a faceless channel, and we're going to be seeing the channel in just a moment. But this is a prime example
of a faceless video that has been
performing amazingly. So let's open the
channel and see it. So yeah, as you can
see, this channel has so many views
during the past days. Wow, 15 million views
during the past days. It has been uploading
long form content, right, and short term content. So this is a beautiful
example of a channel that is faceless and has been again, um, uploading both long form
and short firm content, you can see that it
has made about 21,000 $64,000 during the
past month, right? And more, we get more videos. And again, if you
want to investigate tennis as a potential
destination of your faceless
content journey, this channel would
be an awesome way to see which videos work and
which videos don't work. For example, this video
has 2 million views. The Yanikner Los
Control. Let's click it. And I don't know if
you like Dennis, but I'm completely
mesmerized by it. Yeah. Yeah. So you can see, like, there is a clear pattern on how these videos perform and
why these videos perform. Like, for example,
in this video, which has been super successful, you can see some
similar patterns with a video that we
analyzed before, right? For example, the
videos are polished. We also have, like, the names of the titles hovering
above the players, the names of the players
hovering above them, like sinner, for
example, and Alt Myer. Right? We got music playing. We got some motion
going on here, like some post production
motion going on. And I don't require you right now to
understand everything, but I want you to point
it out, at least. And in this case,
we did validate tennis as a good niche for
having a faceless channel. The fact that these
channels exist and these videos gain views, and this is completely faceless. Let's do one more niche. And then in the next
asson discussion I'm going to show you how
to take the data from here, input into ha JBT
and actually gain, let's say, all the
advantages of this, again, nice research
that we're doing right
6. Deep-Dive Viral Niche Research: We concluded with the basic research around the
niche of tennis. It is time to actually
demonstrate this niche, again, faceless content research
on another great, absolutely fantastic
faceless content niche, which is, in this
case, psychology. Now, why is psychology such an amazing niche to
create faceless content? Well, it's due to the fact
that it's easy to emotionally charge viewers that
are interested in psychology with your content because psychological
content is, first of all, based on emotions, and second of all, it
is information based. And you can see, for example, that in the niche of psychology, if I type down
psychology, right, most of the content
here is actually faceless and is gathering
an insane number of views. So, for example, here you
got 3.3 million views. And this video is
purely psychological. It's called the
psychology of people who treat their birthday
like a normal day. And we will probably check this video out
and break this video down because it follows a completely different
approach on, again, retaining the
engagement of people. Look at this, the psychology of people who talk
to themselves. And all of these are
faceless channels which we are going again, to elaborate on just a second. So we've got Reverbs
Hub and the Tiny Sage, which is pretty much like the two biggest faceless
channels right here. So let's actually
go ahead and break down one or even
two videos, right? To psychological videos. Let's start, right? Let's see. Let's identify
a viral video, right? The psychology of
people who treat their birthday
like a normal day. Let's actually go
ahead and check this video out and
break it down. Psychology shows
that some people treat their birthday
like any other day, no big celebration, no cake, no party, another 24 hours.
But here's the truth. It's not that they don't care. They've simply moved past the need for attention
or validation. They don't see their
birthday as a day to demand love because their self worth
isn't tied to one moment. For them, maturity means not expecting others
to celebrate them, but finding peace in
who they already are. They don't need a
party to feel alive. They live with quiet gratitude every day, and
there's more to it. Studies show that people who
treat their birthday like a normal day often feel more
emotionally in control. It's a sign of deeper
self awareness. They're not cold or distant. They've just learned
to be content without needing the spotlight, and this mindset doesn't
stop at birthdays. They don't crave validation because they've already
found it within. Do you celebrate your
birthday or keep it low? How wholesome was this video? First of all, right? And second of all
let's actually go ahead and break it down
because it's a super, super interesting
video, I think. So Niche Do I'm noting
the video down. This is the video. And
let's do hook analysis. First of all, what
is the first second of the video doing? And let me just make this
bold from now, right? So everything bold. And this is how I want you to also be doing Niche research. So what is the first
second of the video doing? You can see that we
have a big, let's say, big title in the middle
of the screen and a split shot with the above
frame showing a let's say, cartoon of a person
celebrating, right? A birthday and the below frame someone just chilling
by himself, right? So is it a text
or a visual hook? I would say that this is right, a text hook with a
visual backdrop, right? So, right now, just like that, we are starting to identify some patterns
if you remember, in the first lip that
we also analyzed, this was a text hook, right, which is played in
the middle of the frame. So just like that, by performing this basic analysis
together, right? In this demonstrative lesson, we've understood that
probably, right, text hooks in the middle of the screen work to
hook people, right? So we already know this. Is it curiosity based, problem based, or
emotionally charged? Hmm. That's interesting
because it's probably curiosity based and
emotionally charged because people will resonate
with this and will resonate, you know, with their
emotions with this. But it's also curiosiy based 'cause you want to know why does psychology show that
some people treat their birthday
like a normal day. So I would say that it is right? It is mostly um curiosity based, but also emotionally
charged, okay? So I think it's like a
combination of both. Let's do structure breakdown. Let's see the clip sequence. And I think this is super,
super interesting and super important to break
down the clips here, right? So let's start with
the clip sequence. I'm not going to do it
for so many videos. I'm just trying to show you,
like, how you can do this. And it might seem like a pointless thing what we're doing now, but
it's super important. And you can see that
just from this video, we're already analyzing
patterns that we can leverage for our faceless
content journey. So let's see actually
the clip sequence here. Psychology shows that
some people treat their birthday like any
other day. No big celebrate. So what is the clip
sequence here? We have cartoon, right? Simple cartoon animations
that look like images. No huge video production, one clip playing every, let's say, one to
4 seconds, right? Let's validate this. No cake, no party. Just another 24 hours. Yeah. And following what
voice described, right? So text overlay rhythm. Yes, we have heavy text
overlay. Let's say it again. But here's the truth. It's
not that they don't care. They've simply moved packaging so we have a text overlay, yes. Text is captions that follow exactly what the
narrator is saying, right? So exactly text is captions and follow what
the narrator is saying. And the captions are prompted into let's say,
cartoon animations, right? That's it. That's exactly
what's happening, and I misspelled exactly, right? So music choice, we have no
music, right? Sound effects. I think we have
no sound effects. Alright. So no. Sound effects? Let's keep this. Animation motion. So we do
have we do have animation. Let's review this once more. Ask the need for
attention or validation. They don't see their
birthday as a day to demand love because their self worth
isn't tied to one moment. For them, maturity. Okay, so no heavy animation. Whoops. Feel sorry about this. See, we have no heavy animation. Only images playing that like, describe what is happening
on the video. Alright? So let's unbold this. I have mentioned.
Length and pacing. Are videos short and snappy? Not really, right? Are they Oh, let's do this bold. It's just easier for us to
see what's happening here. So, are they repeating clips? No. All the videos are original and created to describe
what is narrated, right? Are they looping seamlessly? I could say that there is a smooth transition
celebrate them. But finding peace. There is a smooth transition
because this whole video follows a story that being
said at the end of the clip. I don't see a smooth transition from the end of the
clip to the beginning. Keep it low key. I actually saw some two clips
that we're repeating. So I would say, actually, the first and last clips
actually do repeat, right? Are they looping seamlessly? I would say not
really. Not really. The video is smooth, but the end and the start
don't loop seamlessly, right? So this is also how
we noted another, let's say, video of this niche. And Niche two is,
again, psychology. Now, I'm not going to go into too much detail here
because I showed you how to let's say research videos, but just show you how to perform some basic Nie research and how did I conclude in
psychology, right? You want to search
for this niche, which in this case,
was psychology. Is a search for psychology
here on YouTube. And if you click and you see, for example, the very
important videos, the videos that have
been going viral in short form videos, right? I want you to check
out the channels. And if there are
multiple faceless channels, you are good. For example, in this case,
we got reverts Reards Hub. And you can see that Revert Hub is completely, again, faceless. This is a faceless
channel right here. And you can see this person is actually monetizing
his channels. You can see business contact. If you want to collaborate, sponsor or offer any
business opportunity, you can reach me
out this, right? And you can see it's
making 11,000 to $33,000 a month, right? And those are the
short form videos that they have created, right? People who treat their
pets like humans, right, people who don't post their photos
on social media. And this is another video
that you can analyze. I wonder why some people never post selfies or photos online. What if I told you
that choosing? So this is, again, the
exact same type of content. And if we check it
out here, right, this is just another video
from Rivers Love. Let's see. We got also mind matrix. This also feels like a
faceless content channel. Yeah, but it doesn't
have so many views. Let's see another
one, the Diny Sage. This is also another
faceless content channel with also long form videos, right, not only
short form videos. So you can see that there are
way more faceless channels than you probably think, right? Look at the psychology
of people who constantly reject
societal norms, right? So again, more
faceless channels, psychologies and actually
an amazing niche to create faceless videos. Due to the fact that they're so easily digested from people. They both emotionally charge viewers
psychological videos, but they also deliver
information, right? And you don't need a face to deliver psychological
information to viewers. And that's why these
channels are so successful. Look at this 4,000 $12,000 a month with 14,000 subscribers.
This is really good. So this is how we pretty
much perform Nis research. Now, what have we done with
this video right here? Pretty much, we've
created a document that breaks down
some of the most, let's say, viral
and famous videos on different niches
that we have chosen. Now, in the next
installment of the scores, I'm going to show
you how you can take this document right here in the document that
you have created, and you can input this document to GPT and start training, right, HAGPT to understand and identify viral
patterns, right? So in the future, when
we're scripting our videos, GPT will be able
to provide us with the best datasets for scripting, if that makes sense, right? So do not be overwhelmed
with this information. I'm going to show you how
to do everything on, again, a step by step process and more information about this in the next
dozen of the sqores.
7. Turn Research Into Viral Scripts: So now that we have actually noted down the most viral
videos of our niche, it is actually time to leverage JGBTi input the
information that we have extracted from these
viral videos to JGBT and start decoding a viral formula that we will be leveraging to create the scripts for our new faceless videos. This will set the
perfect foundation for us before we even start
scripting the videos and, of course, way before
we start generating the content itself and
the voiceovers, right? Because we need to
have a correct formula in which we can build upon when creating
our faceless content. And we do this with
correct research. And this second installment
of the research, let's say, part of this course,
concludes this again, research that we do
for our content. So let me show you
exactly how to take this information that we have extracted from
these viral videos, input into GVT and create the so called viral
formula with those super, super cool and useful prompts that I'm also
going to be giving you for free with the
scores right here. So let's see what
we have done up until this point and
how we can actually use GBT to nx our output
with our work. So in the previous lesson, we pretty much identified
viral patterns manually. And here's the thing with GBD. I cannot read it cannot view short form
content by itself. So we need to describe what is happening in the
short form content, and this is exactly
what we did, right? For example, in the
niche of tennis, we analyzed the hook, right? We analyzed again, if
it's text or visual, what's happening in
the first second, we broke down the structure
of the video, right? And then we also broke down
the length and the pacing, and we did this also in
the niche of psychology. Now, in your case, right, in which
you probably know, which niche you're going to be targeting up
until this point, what I would do if I
were you is that I would just use one niche, right? So for example, let's
use niche tennis, right? And just note down the length, the pacing, the
structure breakdown, and the hook analysis of as many viral videos
in your niche you can. So do not mess with
multiple niches. Now, in the case of
this demonstration right here, we will be like, using data from multiple
niches, because again, the viral effect applies
into multiple niches. It doesn't need to
be on one niche. But in your case,
if you've already concluded to the niche that you want to be using and the ies that you
want to infiltrate, then just note down as much
information as you can from as many viral videos as
you can from this niche. This is how you will
be able to extract the most accurate
information on what makes a video go
viral in your knees. So again, choose a niche, note down as many videos as
you can and start decoding and breaking down as many videos as you can from this niche. On top of that, I'm
going to give you a bonus tip here, right? I noted down, right, a very short amount of
information, actually. So in your case,
I want you to be analyzing deeply each video because this is how JGBT works. The more information you give this AI and to this
language model, the better information and
the most accurate information you're going to be
getting out of it. So, for example, in the What's
in the first second doing, I want you to add as much
information as possible. And this also applies to every single again, point
that we have here. So let's actually go ahead
and input this to GPT. And there are two ways to input
this information to HGPT. The first one is to save this as a PDF document and drag and drop this PDF document to HGPT. The second one is to just
literally copy everything. Right? So I'm
copying everything, all of our niches, right? And I'm copying it right here, so it's just goped and we can
use this prompt right here, analyze these again, viral examples and extract
the formula behind them, right to start off with. So I'm going to be pasting all
of the data that we again, noted down from our research, and I'm going to be copying
this prompt right here. So I don't want to create
the ten Yukon ideas. For now, I just want to analyze
these viral examples and extract the formula
behind them, right? So let's see what
GBT will give us. Give it 1 second. It's super straightforward. And here it is. Below is the clean, distilled viral
formula extracted from the two examples
you analyzed, one from tennis
highlights and one from psychology
narratives, right? So even though they're
different niches, both viral examples follow the same underlying
framework that you can now use as a template for
any faceless content, right? So let's see. Viral hook, right? Both examples use
a hook that does three things clear on
screen title, right? Dual sensory trigger. And this is something
that we also discovered together in the
previous lesson, right? The fact that we also were
able to point this out. For example, in the
case of tennis, we have extended grants in the
case of psychology, right, if you prefer spending
your birthday alone in the middle
of the screen. Now imagine you've due this into ten niches and 20
different niches, and you've noted
down the most vital ties of 20 different niches. You have a bigger
pool of data to give to hachBT to again, have a more let's say, a better short form
viral formula. On top of that, we also had curiosity and
emotional combination. So both of these niches, both of these viral
videos, combine curiosity. What is this and emotion, Excitement in sports,
credibility in psychology. So again, the hook
should provoke both curiosity and
emotional micro reaction. Then story structure, how
the video progresses. Both examples follow a
repetitive mini story arc, for example, setup,
pattern, payoff. Setup is the first frame that sets the topic in both examples. Then we have pattern repetition, grounds in tennis and quick
scene changes in psychology, and then a payoff moment
when the point ends in tennis and the final conclusion of narration happens
in psychology. So you can see how
informative this interaction that we're having with
ajiwit is right now. And it's something that
I really like suggest you to do as a soon to be faceless content
creator, right? And we can do, for
example, again, we can analyze patterns in the tennis and psychology
example patterns, right? Length and pacing formula. Like, both examples show slow to medium pacing that works when the story
is clear, right? But they're not ultra fast edit, but the brain stays
engaged because in tennis, we have variation
in action clips. In psychology, we
have new image and new sentence every
one to 4 seconds. Now, TachVD also gave us the final viral
template if you will. Which is a hook template, a story line template, and with a pay off moment
and a text caption behavior, and also an audio formula. So it gives us actually
more that we could ask for. But I also want to use
this prompt right here, and afterwards, we're going
to be using this prompt to create a reusable script
from this viral formula. So I actually want
to further let's say tweet and give this prompt to JTPT and I would suggest
you do the same thing. You can download, again, this whole page right here with all of
the prompts that we used in this course from description of the
course, right? So I want you to copy, paste this prompt right here and actually give this Prompt JTB to make it more of
a professional, if you will, on extracting the viral formula from
any faceless video. So let's actually
read this prompt. You're an expert viral
content analyst. I will give you my
manual breakdown of a faceless viral video, including its hook structure, str line pattern,
pacing, timing, visual structure, and any
other relevant observations. Your job is to extract the
underlying viral formula, explain why this formula works, name the formula with a short, memorable title, convert
the formula into a reusable template with
fill in the blank fields, provide three variations
of the template, list the psychological
triggers used, right? Do not rewrite the
original video instead, decode its structure
and generalize it. So this is also, again, a prompt that you could
have given in let's say, compared to this
prompt right here. So if you don't want
to use this prompt, analyze these viral examples and extract the
formula behind them. You can also use
this prompt and then paste your breakdown
exactly as we did. The result from this prompt
would be a bit better, but I'm not doing it
because right now, JVD did an awesome job
giving us the formula. So now that I think that we don't need to actually
input this prompt, because HVDs already
prompted right, on analyzing the viral examples and extracting the
viral formula. We're definitely going to
be using the second prompt now that we have actually
extracted the viral formula. And this second
prompt right here, the prompting to generate
a reusable script template is super important
because we need actually, obviously a script template before we move into generating
the script of our niche. So that's what's going to be happening in the next
lesson of the scores. In the next lesson,
we're going to be using the second prompt here to take this viral
short form formula and actually generate a template
that we can be using for all of our videos regardless of which niche we target with
our faceless content. So the next son is going
to be your first step into actually starting to create the templates of your
faceless content. I'm super excited
to have you here, I'm going to seeing that lesson.
8. Create Custom Viral Prompts: Currently, on our
faceless content journey, we are one step behind actually generating the
script of our first video. Now, Abd point you as the student of the course
of this class right here, you sort of know exactly
which niche you want to target and be ready mentally for your first
script to be generated. Now, here's the thing. I am not here to show
you how to create one viral video or just
one faceless video. The most important
factor, in my opinion, for you to have a fun time in this faceless con journey
of yours is longevity, and this is why I actually
included this installment. This lesson right
here in this course. In this lesson,
we're not only going to be setting foundation
for the Lex lesson, which we're going to be creating the script of our videos, but we're going to
be creating together a script formula that first of all applies to
all niches, right? And you can be using again
and again and again and again for all of the different
videos that you create. This script formula
is going to be your golden ticket to pretty much never run out of
video scripts, right? Because it is based on
structured after again, viral elements that we have
extracted from other videos. Now, in the case, in
my case, which again, I'm demonstrating this
whole approach to you guys, I've only used two viral videos, but as I mentioned
in previous lessons, you can use as many viral
videos as you want. Give better data to GPT, so you can also extract
a better viral formula. So this is a very
dynamic process right here of us
collaborating with JachPT. So now for this
introduction, let's actually go ahead and create our viral script formula before we actually go ahead
and create the script. This is the prompt that
we're going to be using. It is the prompt to generate a reusable script template
based on the viral formula. We already created the
so called viral formula. This is it right here. We
got the viral hook, right? We got the story structure, how the video progresses, and we have the clip and
visual formula. Finally, we have the
length and basing formula, and this is the
viral, let's say, the final viral template that we're going to
be using right here. We got a hook template,
a story template, right, a text and caption behavior, and an audio formula. So let's actually go ahead and Copy this prompt
and past the GPD. So it says, Using the viral formula you
extracted earlier, create a faceless
content script generator that includes a
hook line template, a story line template, voice over strip structure,
visual instructors, on screen text ideas, pasted notes, and
final CDA template lined with the tone
of the formula. Keep every field fillable, so I can use it for different topics, right?
I'm going to copy this. Paste it to GBD, and let's see what we will gain out of
this prompt right here. So below is your master prompt, a full reusable filling the
blank script generator that follows the exact viral
formula we extracted, right? So let's see, this is the viral faceless script
generator prompt, right? So you copy paste, you
fill in the blanks, and you get a full ready
to produce script. This is the prompt start. I want you to generate a
faceless viral short form script following using the following
structure and formula. Fill all templates
based on my topic, and then you will
insert your topic. This could be, for example,
cinematography, camera work. Let's say, it could be
running a marathon. It could be literally
the topic that you choose for your
Facets content journey. And I want you to remember what we talked about in
the previous as of the course around validating a niche and validating
a topic, right? So use the viral format below, hook lines, right, choose one, generate three hook variations
following this structure, curiosity and emotion
and clear context with visual and textual contrast
on screen, template. So these are the
templates, right? Injured, shocking, strong
claim related to topic. No one's talking
about it. If you've ever insert relatable
experience, here's why it happens. Or this insert objection
behavior looks normal until you understand,
insert this, right? And then we have the timestamped
story line template. Follow the viral
short arc formula, so set up pattern payoff, right? So this is the hook moment from second zero to second two. You got the onscreen title,
the visual contrast, right with the split
screen intense motion symbolic image, right? And then we have a
setup explain what the viewer is seeing,
ya, ya, yada. And this right here
is pretty much like the whole
script of the video. And this is, again, the
script writing template. We will be creating the
script and everything on the next video of
the scores, right? So we have the voiceover
script architecture, too. So follow the system, hook line, setup Mbat mini Bet two, Minib three, payoff, right? Use language that is bunchy, conversational, emotional,
or curiosity driven. And then we have visual
instructions too. We got viral, stock
footage type, right, animation style,
key motion cues. And based on this
template right here, we will have a super
easy to follow guide on exactly what
we need to again, do to create a plug and play
awesome faceless video. Right? Finally, we
have the pacing nodes. So again, create pacing
guidelines based on the niche, hook, setup pattern,
payoff loop, right? And a final CDA table follow for more. Save this
if you're late. One part two, just say continue. If this hits you,
share it with someone. And this is the prompt end. This is a huge prompt right. Here I'm copying
the whole prompt. Right now, let me copy
this prompt, right? Prompt, start, prompt, end. And I'm going to be pasting it right here for you guys to be able to generate and use
actually whenever you want. So this is the prompt
stand prom. This is a huge, huge prompt. And we will also
be using this in the next Asano scores when
we're actually going to be, first of all, choosing a demonstrative niche
for us to target, and second of all, actually
starting with the script, because the most
important thing is actually have a script before you start constructing
your faceless video. So now we have the viral faceless script
generator prompt ready. It is time to actually generate the script
of our first video, and this is exactly what we're doing in the next
as of the scores. So I'm super excited
to have it here see you in the next class.
9. Design Your First Viral Video: Ladies and gentlemen, the
long wait is finally over. It is now time to actually start producing our faceless video. And again, the foundation of faceless faceless video of this faceless content journey of ours is, of course,
scriptwriting. Now, scriptwriting doesn't
only refer to writing down, obviously, the script that is going to be narrated
for this video. It actually refers
to engineering and directing all of the
elements of the video, which are visual elements,
auditory elements, captions, titles, sound effects, right, beetle, and, of course,
the voiceover too. Now, in order to do this, right, we have worked on
this whole project of script writing in
the previous lessons by prompt engineering
the perfect prompt for, again, script writing short form content for
our faceless channel. And this is the exact prompt that we're going to
be using right now. Now, in order for you
to use this prompt, you need to choose the
niche that you will be targeting because this prompt is actually niche specific, right? So it adapts based on
the information that you give to this prompt alongside
with the prompt itself. So for the sake of
this video right here, let me just show you
what we've done, right, as you can see, I've scrolled downwards in this
document, right? You can see that this is the
prompt end of the prompt. It's a huge prompt. And somewhere here should be actually the
beginning of the prompt. Yes, this is the prompt start. So this is a huge prompt that we're going to
be inputting to GBT. And for the sake of
this demonstration, let's just say that I choose my niche to be heart
surgery, right? I'm a huge fan of heart surgery. I also have I actually have
a heart surgery channel with about 350,000 subscribers
and a play button, right? So in my case, my let's say, faceless content channel is going to be around
heart surgery. So what I'm going to be doing
is that I'm going to be copying all of this
huge prompt rate here, right to the prompt end. I'm going to be copying
it, and I'm going to be pasting it to hATuPT, right? So this is the prompt
end, and let's go to the prompt start, right? Now, the only thing that
you need to change right? In this case, too, in your case, is this line right here, the insert topic line. And if you change the insert topic
line with the topic of your interest, right, the prompt JBD will
understand and actually adapt the result that's going
to give us to your prompt. So let's actually see
what the prompt is about. It says, I want you to generate a faces vital short form script using the following
structure and formula. Fill all templates
based on my topic, which is, again, hard, right? Surgery for let's say, enthusiasts slash
curious Oh, right? Keep it while let's say
while Alright nothing. All right. Heart surgery for
enthusiasts Curious People. I think that it's a
pretty niche topic, and I actually feel
like this would work perfectly in a faceless
channel right here. So let's just give this prompt out just by changing
the niche topic, right? So it says, below is the fully filled script
template for your topic, heart surgery for
enthusiasts, curious people. You can paste it directly into
your notion or script Doc. So this means that now it is time to create
our script doc. So for the sake of
the demonstration, I'm just going to open a
new page here in Word. Of course, this is the document that you will
receive with the scores right here with all of the
prompting and all of the thought process that
we have gone through Dory, and I'm going to
refine it and make it a bit better, right? So this right here is the so
called script dog, right? Viral, short form
script, heart surgery, faceless, it says faceless
content. That's interesting. Uh, faceless content, right? And now it is time to actually start working on
our script writing. So it says, all fields are filled according
to the formula. So we got hook lines, right? This is what actually happens inside your chest
during heart surgery, and no one is talking about it. Or if you've ever wondered how surgeons operate
on a reading heart, here's why it works, right? This tiny movement
looks normal until you understand it's movement
of a surgeon stops. I understand it's the movement a surgeon stops your
heart safely, right? And here's the copy template. So what's going to be
happening inside of our video. So on screen title
inside heart surgery, visual contrast, split screen. On the left, we have a
beating heart animation. On the right, we have
operating room lights, right, sensory trigger,
subtle rising ambient and woosh transition. And, of course,
this is what we're actually going to be applying. So I'm going to be
constructing this video on a 11 basis to show you that. And this is, again, again, exactly what's going to be
happening in the video, which we're going to be
creating, which is super cool. And again, this is the voice
over structure, right? Hook, this is what actually happens inside your chest
during heart surgery. No one is talking
about it. Or when surgeons operate on your heart, they don't just open the chest, they take over the job
of keeping you alive. First, they cool the body down to slow everything inside you. Then the machine takes over your heartbeat and you're breathing. I hope this doesn't this
doesn't creep you out. And finally, the heart
stopped completely. So the surgeon can
work with precision. The craziest part,
your heart restarts like nothing ever happened. Follow for more heart
surgery breakdowns. So this is the voice over you're going to be creating, right? And again, visual instructions. So viral, heart animations, bypass machine diagrams,
clean medical illustrations. Ok fridge type,
operating room lights, gloved hands prepping
instruments, right, sterile environment close
ups, animation style, simple two D medical graphs,
right, motion graphics. It literally has all of the information that we
need to create this video. And again, some
screen text ideas. Use any of these one to four word overlays inside the heart, cooling phase, hard bypass,
moment of stillness. No one knows this, right? Pacing notes. Hook, we need
to be fast and visually bold. So again, split screen
and motion immediately, set up slower, clearer
visuals pattern, right? Medium base with rhythmic
beats every 3 seconds. We can also do this in
the final CDA template. So this is literally everything we need to know to
create this video. So we're going to be doing
is that I'm going to be copying everything
just like that. Alright? I'm going
to be pasting it. So now, just like that, we have all of the
script and all of the information that
we need to follow to produce this awesome
video, right? This is it right here, right? The hook lines, the
timestamp story line, right? Le VoiceOver,
literally everything. So what is the next
step now that we have created our script
for our FacetLs video? So, congratulations. With the conclusion
of this lesson here, you now have a
super potent script written and directed for your
sort from content, right? This concludes, again, the scriptwriting part and the first big part of the score, which was mostly theoretical and at some point practical
due to the fact that we prompt engineered
GBD and we created all of these awesome
prompts that you can use for your script writing, and now it's time to actually to the second big
part of the course, which is the production part. Now, in this second
part of the course, we will be launching
software for voiceovers, AI software to create and videos that will be
used on our FaceLs content. And, of course, I'm also going
to be showing you how to edit everything together in some basic video
editing principles. So you stay aligned and you
make your content as again, engaging as possible
to drive virality. So I really hope that you enjoy the course until this point. I would really appreciate if you left a good review. This
would really help me out. And I'm going to see
you in the second big part of this course.
10. Generate an AI Voice That Converts: Ladies and gentlemen, I'm super, super excited to have you
here because we're just now transitioning to the second big installment of the course, which is the production
installment. Now, again, in order for you to produce content
that can generate, tens of millions of use and
tens of thousands of dollars, if you position
yourself correctly, you're not going to be needing
to have any cameras again, any lights, any microphones, nothing like my
production right here. We're going to be doing
everything by leveraging some super cool and super
easy to use software. In the web, we're
also going to be leveraging artificial
intelligence to make the whole experience smoother
and just way easier. Us to produce and for me
to explain to you guys how you can produce this
content without being, let's say, a content
production expert or a video editing
expert, right? And in this first
installment of the, again, production module
of this course, we're going to be starting
with the first pillar that needs to be added, right? The first box that needs to
be checked, if you will, in our faceless content journey, which is to actually
take the script, right, the voice script that we generated in the
previous lesson, and now actually turning
it into speech, right? So pretty much a text
to speech conversion. Now, there are two
ways to pretty much do a text
speech conversion. The first one is to actually
do it yourself, right? So you can actually add your own element
in your videos by actually recording
your voice and reading out the exact script
that you have created. This is completely possible, and multiple faceless
channels do this, right? So if you're someone who doesn't want to show his
face or her face, but you still want to have your personal
character, right, your personal characteristics
on your channel, it's not a bad idea for you to actually go ahead and record the voice over of your
faceless videos by yourself. That being said, you're
going to be missing out from the scaling factor
that we talked about in previous
lessons of this course. Because once you start investing your personal time and
your personal energy to create these videos, you can imagine that
the whole production of these videos cannot be
outsourced completely 100%. So keep that in mind if you want to record your own voice and create text to speech by recording your own voice,
like content, right? For the rest of the people who don't want to
record their voice, I'm not going to
give you a tutorial in this course on how
to record your voice. I think that it's
pretty straightforward, and it's nothing
really hard to do. You can do it with your
phone. You can do it with a microphone, right? With the rest of the
people who want to create FACS content without even
recording their own voice, which I feel like
it's a majority of people who enrolled
in this course. I'm going to show you how to do this with
artificial intelligence. And I think that at
the end of this video, your mind will be
completely blown, right, on how many options we have to convert text
to speech with AI. So let me show you exactly the software that I'm
going to be using. It's going to be
completely free, right? And of course, there
are paid options. And you can upgrade
the software. But for now, you can completely use the software for free
for the sake of this face. That's first video
of yours, right? And there are
multiple different, let's say, websites
that we can use. We can use Hagen.
We can use 11 labs. We can also use GPT. But for the sake of
this demonstration, we're going to be using 11 labs. I have been using 11 labs for multiple years
at this point, and I have seen the way
that it's updating, right, with the rise of
AI, and I feel like 11 Labs right now is the best
AI text to speech software. So let me show you how
11 Labs looks and how we can actually navigate through this and create our
text to speech. So this is what 11 Labs
looks, like, on the inside. It might seem a
bit intimidating. But again, keep in mind that
first of all, I hate coding. I really am not a coding expert. I'm not a developer expert. I'm just a dude that likes
to create videos, right? So if you're also someone who just likes to create videos, then you're probably
also going to get it. And you're probably also
going to be able to navigate inside 11 labs easily. So there are multiple
things that you can actually do with 11 labs, and they all involved
AI content creation, content being audio
content being video content being narration
and all that stuff. You can create instant speech, you can create audio books. You can create
imaging and videos. You can leverage agents to
create these for yourself. You can even create music or translate videos to
other languages, which is, again,
super, super cool. Now, in the playground
section right here, you can see this small
menu right here. Right? We get the
different products that 11 Labs offer, right, which is, again, the studio
product in which you get to edit videos
inside of 11 Labs. We get the music product,
dubbing to again, translate videos and
actually lip sync also your videos to
other languages. For example, I have translated multiple courses of mine in other languages in Spanish,
German, French, right? We get speech to text, right? So to convert speech to text and not text to speech
to transcribe speech. We got onion native, right, productions, developers,
right, so all of that stuff. And on the playground, we
have a text to speech option, which is exactly what we're
going to be using right now, a voice changer to even
change your voice to other voices or the voice
of outors that you choose. You can have sound
effects, voice isolator, image video creation with AI, which we will be leveraging
after this again, lesson right here when we're going to be creating, let's say, the visual applications
of our Facets video, and we also have templates which are like, insanely mind blowing. We might check them
out in future lessons. For now, what we're
going to be doing in 11 labs is that
we're going to be clicking on text to speech, and we're navigating right now in this text to speech
menu right here. Now, here's what happens in the text to speech menu, right? First of all, you type
your text right here. So this is where
we input our text. And you can add speakers. You can subtract speakers. And let's talk about the different applications
of this because this is just not only your
average text to speech. You can add some crazy
elements to the AI. For example, they
can make AI laugh uncontrollably, right? So okay. Look at this. So, I
asked my friend to tell me the most
unfunny joke he knows. Like, I wanted something
so dead inside, it circles back to
being hilarious, right? And he just goes
totally serious. Did you get that? We can
program AI to actually, like, have human characteristics
like I know swallowing, laughing, snorting,
right, which is insane. And that was just an example. And this is one example of
a speaker called Laura, and we can actually change
this. Now, here's the thing. You can change the speakers in the different voice
from here, right? And you can also change
the stability of the voice from creative to natural
to robust, right? Let's change the voice for now. So we have Laura, right? And we can explore
the different voices of 11 labs from here. So you got a voice right here, and these are all of the
different default voices that we can use for our content. We got Laura, for example, we
can play preview of Laura. Our distrust is very expensive. Adam. Our distrust is very expensive. Al must trust yourself, then you will know how to live. As we are liberated
from our own fear, our presence automatically
liberates others. The thing always happens
that you really believe in. And the belief, let me
tell you what my grandpa. We also have grandpa
sounds, right? Let's say, Mark, he's a natural conversations
specialist, say. I think this is a
really nice way to just talk naturally
together, you know? Talk plainly. Wow. Cassidy, a
confident female podcaster? I just love talking
about movies, you know, TV shows. Wow. So you can see the top pics
for you in the Voice library. And if you click this, those are the four top picks for us. I think for the sake of this, let's say demonstration
right here, we could probably go with Bill as we are liberated
from our own fear. Because he looks, like, kind
of embowered and stuff, and I feel like heart surgery, which Denise that we
chose could use Bill. So let's click on Bill, right? Then you click the
AI model that you want to be leveraging Bill with. And in this case, it can
either be the Alpha. It's the most expensive,
meaning that it actually, let's say, occupies
most of the AI points that you have before
your free trial ends, right? And we also have, let's say, the 11 multilingual
V two, which is, let's say, the most lifelike, emotionally rich
model in this case, which is what we're
using right now. And we also have 11 flash V 2.5, which is the cheapest one. It's again, ultra low latency
model in 32 languages, ideal for conversational use
cases. Let's use this one. Just because, again,
I don't want to be burning all of my points for the sake of
this demonstration. But again, if you want,
like, better videos, you can use better videos, better text to speech,
you can use 11 V three. For us, we're just going to
be using 11 flash V 2.5. Now you change the speed of how your outer will be talking. And we can do like one,
for example, here. Let's go with one. And you can go faster, you can go lower. Again, you can change
the stability, right to more stable, from more stable to least
stable and the similarity, again, a low similarity
to a high similarity. So again, high
enhancement boosts overall voice clarity and
targets speaker similarity. Very high values can
cause artifacts, so adjusting the sending
can find the optimal value, um and just the setting to find the optimal
value is encouraged. For this demonstration,
I'm just going to keep these as
they are right now. And what we're going to be doing now is that we're going to be opening the word document that we created in
the previous lesson, and let's see the
voiceover structure. And now we're going to be copying this voice
over structure, and we can actually
do this with GBT. Well, it's actually
not super needed. So let's just again, copy these. We're going to be pasting
them right here, right? And let's just delete all of these that we don't
want to be said, like Bt one, B two,
B three, right? We delete these, and
we just keep only like the text that we want to
add on the video, right? So we delete everything
that is not only the script that we're going
to add to the video, right? So delete delete,
delete, delete. And just like that,
I guess it is ready to be produced.
Now, here's the thing. It also tells you
how many characters, how many AI characters
this will take. And for example, just because
we used 11 flash V 2.5, this will only take
500 characters. You see that on a pre trial, we have 10,000 credits remaining, so we can
generate speech, and it This is what
actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons operate
on your heart, they don't just open the chest. They take over the job
of keeping you alive. First, they cool the body down
to slow everything inside. Okay, so it generated
immediately, which is super cool, like,
immediately immediately. And what we can do is
actually, I think we could actually increase
the speed a bit. So let's strike with speed 1.10. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons operate
on your heart, they don't just open the chest. They take over the job
of keeping you alive. First, they cool the body down to slow
everything inside you. Then a machine takes over your heartbeat and
your breathing. And finally, the heart
is stopped completely, so the surgeon can
work with precision. The craziest part,
your heart restarts like nothing ever happened. And just like that,
we have the voice of our first short form video,
we're going to be creating, and I'm super excited
because I feel like like this voice sounds great
for this video right here. So, what is the next
step here, right? You can play along
with this. You can choose the different voices. You can choose build. You
can choose like females. You can choose podcast type. It really depends on your niche. But for the case of my
niche, which is, like, super dynamic heart
surgery videos, I feel like this is going to
be the best voice to use. So now we're going to be
just downloading this by clicking on Download,
and guess what? Just like that, our
audio is downloaded. Let me click on
it, let's open it. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. So just like that, we
downloaded, right? We downloaded our
clip right here. I'm just going to be dragon
dropping it on my desktop. And we are now ready to
move to the next part, which is actually launching
our video editing software, right, and having this
clip on our timeline. Pretty much what we want to be doing is that we're
going to be launching, again, RVD editing software, which in this case, is
going to be cap cat. It's super straightforward,
super easy to use, completely free because
I promise you that I'm not going to be requiring you to follow along
with the scores by, again, opting in some
software that is spad right? We're going to be launching
Capcad and we're going to be importing this voice
clip on our timeline in Capcat before
deconstructing it and noting down the visuals we're going to be adding to
this audio, right? And I feel like it's super
cool because you're just seeing the content being
produced and being constructed, and your mind is going
to be completely blown on how we're going to be creating these videos, right? That we're going to be sourcing
for our faceless clips. So thank you very
much for being here. I'm going to see you in the
next installment of Dicare.
11. Edit & Trim Audio in CapCut: So we come to the
second installment of the faceless
production journey of ours in which we're
going to be taking care of the visuals
of the video. Now that we've completed
the audio part, which was super straightforward
and super simple, again, you have two choices. If you will, the first one
is to actually go ahead and record the script that
we've created by yourself. So use your own voice on
your faceless video journey. And the second approach
is to actually use an AI voice avatar, which are super accessible. They're super easy to use. And we leverage the software
called 11 Labs to do so. So now we've sourced the audio part of our
short form video. It is time to actually
work on the visuals. And the visuals are going to be pretty much of three
different categories. We're going to have
al video, right? We're going to have captions, and we might also have some images or some
motion graphics. Those are the three
different types of visuals that we want to be
using on our clips. On this video here on
this lesson right here, I'm going to show you how
to analyze your audio, right, and brainstorm
on real time. What are the best types
of videos or what are the best types of visuals
that you can use, right? So, A, B, I'm going
to show you where to source these visuals and how
to download them, right? What are the best destinations online to find these visuals? And then on next lessons, I'm going to show you
how to sync everything up, how to edit everything, and how to add some
touches that will make your videos retain audience
and potentially go viral. So I'm super excited
to have you here. Let's actually go ahead and launch our video
editing software, which is going to
be the foundation of our video production. So the video software
that I've chosen and the video software that
I want you potentially to also use is called CAPCAT. You might be aware of CAPCAt. It's a completely free
video editing software. You can have it on your phone. You can have it on your
computer. In this case, I'm using it on my MacBook. That being said, CAPCAT is
really super straightforward. And there are multiple
courses that I have around video editing and
Capcat and how to use, again, video editing software. But, trust me, I mean, listen, in this faceless content
journey of yours, you don't need to
invest on a camera. You don't need to invest in
lights, you don't need to invest in microphones,
backgrounds and all that stuff. If there's one investment that it's worth doing is actually choosing a video editing
software that's worth it and understanding how to use it because at
the end of the day, this is going to be your
production studio, right? Your production
studio is going to be your video editing software. So you might as
well understand it. Now, once you enter CapcAD
and you create a new project, you will be redirected into
this screen right here, and this is the
interface of CAPCAD. And we have four
different elements on the interface of CAPCAD. We have this element right here, this top left let's
say small box, which is where we're going
to be importing media. And as you can see, we
can import again media. Audio text stickers effect
transitions and captions, and we're going to be also
sourcing everything from here. We'll get the middle
again window, which is the player window. And once we import the video,
you can see that we can preview the video that we're creating from
this window right here. And then on the right
window right here, we can choose and change some aspects of our video
and our audio clip. Finally, this is called
the timeline, right? This big lengthy part right
here is called the timeline. And in the timeline, we're
just going to be visualizing different um audio and visual elements that
we're going to be adding on our short form clips. Now, this was a
very, very simple, again, a demonstration
of what Capcat is. And, of course, you can dive way deeper into
analyzing the software. It's a skill that's
worth understanding. And again, I have multiple
courses on video editing, which I would recommend
you to check out. But for the sake of
this demonstration, all you are required to
do is pretty much create a new project in Capcat after
you download the software, and which by the way,
completely free. And then dragon drop the audio that we
downloaded from 11 Lab. So I'm dragging it,
and I'm dropping it right now to our timeline. And as you can see, our
cap at timeline changed. So what happened here, let
me zoom in a bit from here. You can see that
right here, we have the audio from 11 Labs. We don't have a video
yet. Videos will be seen up here once we
start adding them. And finally, this menu
changed because in this menu, as I sowed you, you can change some parameters
of your clip. You can change the
volume, the fade in, the fade out, right? You can change all that
stuff. So I zoom out a bit, and this is the audio. Now, another thing
that I want you to note on the audio is that based on when
someone is speaking, you can see the
different wavelengths right here, the
audio wavelengths. So I know that
this, for example, from here to here is
the first sentence. Then we have another
sentence here, right? Then we have another
sentence here. So how do we actually play
the audio inside of Capta? You click on the
beginning, right, or you take this, let's say, needle and you just drag
it to the beginning, and then I click on space. So watch what's going to
happen when I click on space. This is what actually happens inside your chest
during heart surgery. So now we've imported,
as you can see, the audio from 11
labs inside of Canva. And now we have the whole
audio sequence right here. Nobody is talking about it. When surgeons operate
on your heart, they don't just open the chest. They take over the job
of keeping you alive. Alright? So now we
have our audio here. What we need to do is that
we need to listen, right, to what's actually being played, and we need to think, right, of what would be the best
video that would accompany, let's say, this audio, right? It's super important
to understand this. And we have some recommendations right here on the
different again, hook lines and the different
visuals that we could add. So, for example, if
I scroll downwards, you can see, we have visual
instructions, right? And these were generated with the prom that
we used with GBT. And of course, yes, we can follow these
visual instructions. That being said, I also want to try to manually brainstorm the type of videos that
would better fit here. So what I'm going to be doing
is that I'm going to be scrolling downwards right here and I'm going to be adding a title or a new segment on
my Word document titled, let's say, Manual Media
recommendations, right? So manual media recommendations. So let me do this, manual media recommendations.
Let's do this. And I'm just going
to be brainstorming and listening to the clips and trying to think which videos would actually go along here. So let's listen to the
first segment right here. This is what actually happens inside your chest
during heart surgery. So what I would probably
add here is a cartoon or animation of a heart surgery, let's say, operating
room, right? This would be this
would be good for the first part of the clip. Let's move on. And nobody
is talking about it. And maybe that nobody's
talking about it, we could do a surgeon
surgeon close up, right? To just add to the fact that these surgeons are
keeping this as a secret, for example. Let's
listen to the next part. When surgeons operate
on your heart, they don't just open the chests. So obviously, surgeons
operating super important. Let's move on. They
take over the job of keeping you alive. First? They taking over the job
of keeping you alive. So maybe, let's say,
animated heart beating. This could also be good
for here. Let's move on. Take over the job First, they cool the body down to
slow everything inside. They cool the body down to
slow everything inside you. So body being cool down of a
patient, maybe. All right. Let's move on. Then a machine
takes over your heartbeat. So then introduction of
the heart lung machine, animation of the
heart lung machine. And pretty much that's what the machine that they're
referring to is called. It's called the heart lung
machine. Let's move on. Final the heart is
stopped completely. So cartoon animation of
a heart being stopped, cartoon animation of a
heart being stopped, right? Let's move on here. The surgeon
can work with precision. Let's say, uh
Cartoon animation of a surgeon parading on
the stopped heart. All right. Let's move
on. Craziest part. Your heart restarts like
nothing ever happened. So start cartoon animation
of heart gradually. Starting to beat again. Now, why did I add
cartoon animations here? I added cartoon animations because this is just specific to my niche because in
the case of my niche, it wouldn't be user friendly
for YouTube to just add, you know, genuine footage
of the operations. And this makes total sense
videos will get demonetized, and they wouldn't be pushed as much as, you know, other videos. So I want to do animations here, and I'm trying to see
if I can source some, again, animations on sec. Let me change this. Source some animations. Right? That would be like, you know, user friendly and
not show, too much blood. And it's kind of interesting
that I chose this niche, because it's not the
easiest niche to work with. But again, I feel like we
can do something great here. So those are just
some clips that I'm thinking of using right here. Let's actually also see the visual instructions that we have from GBD that GBD gave us. So we got to get hard
animations, right? Bypass machine diagram clean medical
illustrations, right? Stock footage type,
operating room lights, glove hands, prepping
instruments, right? Sterile environment close ups. Good. So to the
medical graphics, motion graphics of blood flow and heartbeat, zoomins on heart, swipe transitions
between phases, slide camera shake
for dramatic payoff, caption pop ins on
every key part. Yes. We're going
to be doing this, IG line transitioning
between beats, flat line, restart. Okay,
so that's interesting. For example, GBT also suggested in the cartoon animation of the
heart being stopped, maybe we can also add a
flat line shown, right? So again, it's just a
combination of, you know, visual elements that
you can brainstorm, in addition to visual
elements that have been again, brainstorm by JGBT. I feel like this combination
of your creativity, the creativity that you
have as a creator and the creativity that
can be suggested from JGBT is awesome, the best way to approach
this whole thing. So now we've noted down, again, the stock footage, let's say, shopping list that
we want to approach. And the next step here
is to actually launch a software or at least
a website in which we can source this
stock fridge from. And there are multiple
different ways to source stock fridge. You can either source already recorded genuine footage from websites Canva or even from the Internet or
even from YouTube, or you can AI generate
stock footage. And we're going to be doing a
combination of both, right? I'm going to be
approaching this in the next lesson of this course. Now that split the
shot list is done, let's actually go ahead and
produce our faceless media, the visual part of the
media at least, right? So, see you in the next
sson of this course.
12. Source Footage Using AI: So now it is time to
actually start adding the visual elements in our
timeline, right, in CapCut. And we have created this
sort of shotlist to match our visual elements with the auditory script
that we have created, brainstormed and
generated with 11 labs. Now, in this lesson right here, I'm going to show you two
ways to generate videos. The first one is
completely new videos with artificial intelligence, and we're still going to
be leveraging 11 labs. Do so. And the second
one is through Canva. And with Canva, we're
going to be sourcing stock footage. Now,
here's the thing. Sourcing stock footage,
especially through Canva, which is an awesome design tool. And I super urge you to
understand how to use Canva. Again to have multiple courses around Canva content creation, which I genuinely
believe are some of the best courses
that I've ever created, and they're super valuable for you to check out with Canva, the fact that we will
be able to source stock footage is super helpful for our faceless
content creation journey, due to the fact that
stock footage in Canva is pretty much relatively
completely free, right? The downside of sourcing stock footage is the fact that
stock footage is limited, whereas AI content creation
is unlimited, right? You can describe anything
to these AI algorithms, right, and they will create it. But it's a bit more expensive, and it's probably going to drain your 11 labs
completely free credit. Relatively fastly
depending on also which AI you will be using
to render these videos. So there are two ways
to approach this. The first one is combining some AI videos with
some stock footage, and this is the approach
that I would recommend and the approach that we'll be following in this
course right here. The second approach
is if you want to have a completely free, like, no expenses approach into your
faceless content journey, is to just source
stock footage and find also other stock footage
destinations out there. I'm just using Canva
as an example. And the third approach is to actually spend a and purchase 11 Labs premium in which you will be able to
generate just AI videos. Like, whatever you can imagine, you can pretty much, like, generate it instantly
with 11 labs, right? So let me show you
exactly how I would go to source stock footage for my
faceless content journey. Now, right here, as you can see, we have 11 labs launched, and we are in the image and
video section of 11 Labs, which currently is on Beta mode, and you can see that this will just keep getting better
and better and better. Now, all of these are
actually AI generated videos, and they have already
been generated. So you can actually use these
as stock footage, right? So you can actually go ahead
and download these videos. And those are all the
different images and different videos that
have been generated with, you know, from people that
have been using 11 labs. That's, for example, an
image of a pizza or a video, close up video of
a model, right, or this video, which
is a let's say mythic forest creature
going on here. So supercool stuff. And at first, let's approach this
content or this video, if you will, generation
feature with 11 labs. So in the image
and video section, you have this small
from table here, and let's analyze all of
the different um elements that you can add or subtract from this from stage right here. The first one is this
button right here, and from this button, you can change different AI model that you're
going to be using. Now, 11 Labs, again, isn't an AI platform, right? It is, let's say, a
platform which enables you to leverage different
AIs that are out there. For example, you can
use AI Open AI SRA two Pro or open AI SRA two or Google VO 3.1 or
Google VO 3.1 fast. And all of these have different advantages
and disadvantages. But you can pretty much
evaluate how good like an AI is based on how
many credits it requires, right, to create this video. So for example, you can
see for a four second, right, and you can
change the duration anywhere 4-12 seconds. But for a four second, 720 P video, and you can again, upscale to ten ADP,
which is full HD. So for a four
second, 720 P video, that the resolution
is nine by 16, which is the short-form content. Resolution. This is the aspect
ratio. I'm sorry, right? You can change the
aspect ratio again, 16 by nine or nine by 16. In this case, we'll be doing
nine by 16 because we're creating a short-form video, again, in this faceless
course of art, right? And you can choose the different AI models
that will be more expensive or least
expensive depending on what you're creating, right? Now, for the sake of
this demonstration, because I want to be creating, let's say, one or two videos, I'm probably going to be using CDNs one P. And if you
hover your mass above it, you can see what this AI does. So it says, multi
shot sequences and large movement action with stable physics and transitions. For example, V
one, 2.5, it says, delivers cinematic motion and high quality prompt fidelity
from text or image. So this is good if you want
to input already text or input already an image and
have a video created from it. So let's actually create
use C Dance one P because I want to
be using and I want to be generating not one or two, but a bit more videos. And on top and the bottom right, you can see how much one
video generation will cost. In this case, it will
cost 2000 credits, right? And with the current settings, after this generation, I will be able to create
three more videos. Now again, this
is a problem that will be completely vanished if I purchase more
credits in 11 labs. But for the sake of this demonstration in
the course right here, I want to keep
super simple and I want to keep it
free for you guys. So this is how I'm going
to be approaching it too, regardless of the
fact that I have other accounts on 11
labs with more credits. So what would I go
ahead and do here? There are two ways to
approach prompting when creating videos on AI. The first one is
to literally just copy the shot list that
I have right here, which is a cartoon animation of a heart surgery operating room. I can literally just Whoops.
I copied as an image. Okay, so I actually changed the prompt just a bit
before I gave it, and I changed it to
cartoon animation of a heart surgery
operating room with the surgeons focused
over the patient. And as you can see, we're
going to be using C dance one P. The resolution is going
to be nine by 16, right? It's going to be 720 B, and the duration is
going to be 3 seconds. And right here, you
will be able to see the percentage of
completion of the clip. So we're going to be
waiting until so we're going to wait now until
this is 100% complete, so we can preview the video. And just like that, well, it is 100% complete. So let's actually
see it. I'm going to click on the video
and click Play. And, wow, this
looks really good. Like, this is a
cartoon animation of surgeons above a patient. I like it. I really, really like it, actually. So what can we do
here? In our case, what I'm going to be
doing is that I'm just going to be downloading it. So I click on download, and just like that, it is downloaded. I'm dragging and dropping
it on my desktop. Now let's move to the second video that I
want to generate here, which is the surgeon closeup. So I want let's see
let's describe again. I want a cartoon
animation like video of a close up shot of a focused surgeon operating on the heart, right? And let's do this now. And we just embedded
this prom two. Again, so I want a
animation like video of a close up shot of
a focused surgeon operating on the heart. And I'm super curious to
see if actually the style, right, is going to be similar. The cartoon style is going to be similar to this cartoon
style right here. But I feel like this video
is actually an awesome way to start faceless
content channel. And it's crazy that it's
original and has been created with AI in
little seconds. So let's see, 34% complete, as you can see the
videos are being generated relatively fastly. And this is the last, let's say, demonstration that I'm
going to do with AI videos. You can, of course, get as creative as you want
with 11 labs and you can input as many prompts and be super descriptive
with your prompts. Okay. And this is actually
a great animation. It is not medically accurate, but it is a good
animation. Let's see. Yeah. Okay, interesting. I mean, yeah, it's literally not
medically accurate, but I like it. It looks like a small cartoon. So I'm also downloading
this, right? I'm gonna be dragon
dropping this to my desktop to use later on. And I feel like we
can just generate the whole shot list right here. So let's do this, again, animated heart
beating, right? I want a cartoon like video video of an
of a human heart. Okay, beating while being operated on in an
operating room. How about that, right? And we're still giving
this prompt right here. But I'm actually feeling super
good about CDNs One Pro. I feel like it's the videos
that are being created. First of all, they're
relatively cheap regarding the
credits being used, and they're also really good. Like, I feel like we can
do some awesome work with these videos right here
for a short-form content. And I hope you're
not being bored. I just to show you, like, the whole process right here and literally
everything you need to know and understand in order to create these faceless videos. But I think that
we're actually doing some progress and let's wait for this final
video to be produced. Again, 3 seconds, 720 P, but it doesn't really
matter that it's 720 P to the fact that
it's again cartoon like. And I feel like it looks,
like, really good, regardless of the fact
that it's 720 P. Okay, so this is a bit of a
worse video, actually. And I mean, look, let's be honest here, my prompt wasn't that
descriptive, but yeah, this is not like
this is definitely not a video that I would
like to use. Yeah. But I actually said, like, a human heart being beating
while being operated on. I didn't say, like, a man a human being's heart while
being in the human being, but it's just weird. Anyway, we're definitely
gonna be using these two. And let me actually show you how to use stock footage in Canva, too. So check this out. I actually experimented
a bit, right? And what you're going
to be doing in Canva is that it's super easy to, first of all, navigate
inside of Canva. It's really straightforward
website you use. You just enter there, you go to the home screen and the home
screen, you select video. And in the video settings of Canva, you
choose the correct, let's say, resolution
of the video, which is going to be nine by 16. And then you click on elements. And now in the elements, right, you can choose, for
example, surgery. All right? And once we select surgery, we click on videos. And just like that, you can
use all of this stock footage right here surgery
videos happening. Now, these are
actual, let's say, surgery videos or at least there like recreations
of surgery videos. They are not animated
surgery videos or cartoon surgery videos, which is one of the
limitations that we have with stock
footage, right? That's a problem
with stock footage. The fact that we can't exactly generate the exact
video that we want. Maybe we do animated surgery. Yeah, you can see, like, the
videos aren't that good. Maybe we could use this one, which is like an animated heart. This could be good.
This could be a video that maybe we could use. And let's say that you
find, for example, the video that you're
using, because in my case, again, I chose,
like, a weird niche. But we can definitely feel
like source the flat line, actually, flat line,
heartbeat flat line. We can definitely source
this because this is, yeah, a very common
video, right? So let's see it. This is not
a flat line. Maybe this. Let's see this one. Yeah. So let's say you
want to source a video. W source, let's see this one, too. This is better. Source this video right
here. This video is sourced. And now you can see it
on our timeline here, you can see it actually in the middle of
the screen playing. And it's just like CapCut we have this spin which
we move, right? And if I click on the video, we can choose different
characterists of video. We can move it around. So let's click on Play and actually see the video
that we sourced, the stock footage that
we sourced from Canva. Click on clay. All right. And it looks like this. Right? Cool. So let's say that
you've chosen your video. I'm just going to for
demonstrative purposes, I'm just going to
show you how to download a video from Canada.
And you can take your time. You can choose the correct
video for your niche, and you can go ahead
and download it. It on share, right? Download, and then you choose
the quality of your video. The higher the quality,
the better, obviously, you can choos your file
type too if you want, like JPEG B and GM Bfore. In this case, we're going to be using N before
because it's like, the best type of video
that you can create. And then you click on Download. And once you click download, I'm going to be downloading
this right now. But once you click on download, you will be able to download
the video and again drag and drop it
to your desktop. So with this approach, I showed you how you can start
sourcing clips, how you can create
clips, first of all, with AI and 11 labs. And I feel like if you
spend the time and energy to design
correct prompts, you can create exactly the
clips that you're visualizing, which is super cool and
how you can also source stock footage from
websites like Ava. Now, before you move to the next lesson, if
you're following along, I want you to download
all of the videos or create all of the
videos that you have added to your shot list. So then you can go ahead
and actually import them to CapCut and start with
the video editing process. So take as much time as you need to source all of
the videos, right, from your shortlist
and then tune in the next lesson in which
I'm going to show you how to edit the videos and tweak
everything together and create an awesome sort
from Content faceless. Clip. So more information about this in the next
lesson of the square.
13. Sync Footage With Audio: Now that we have sourced
all of our clips, right, in order for
you to **** it. So now we have sourced
all of our clips, right, all the clips that we're
going to be using for our first faceless
short-form video, it is time to align them
with our audio inside of CapCut and make the first
draft of our short video. This is exactly what's going to be happening in this
lesson right here. So in this lesson, I'm
going to show you how to import all of the clips
that we have downloaded, either from stock footage
websites like Canva or from AI video creation
tools, like 11 labs, I'm going to show you how to
import them inside of CAtPoT and synchronize them
with the audio. And just like that,
we're going to be having our first draft of our video. So welcome again in this
production lesson right here. Let's just get started. So right here, you can
see that we are inside of CapCut and we have
the audio part again, of our short-form FasaS video. So now it's time to
import the visual aspect. And the visual aspect should look like
something like this. I again, went ahead
and created all of the videos inside of 11 labs. They're a cartoon
animation again, around heart surgery
because this is again the niche that I've
chosen, right? And now it's time to actually import them
inside of CapCat. So how do we do this,
I'm going to click on all of them and
drag my mouse above all of them and drag
and drop them in my timeline here on Capcat. And once I release, you
will see that all of the videos will be
imported just like that, and you can see them right here. On top of that, these videos
were times down, right? So they were created with a timestamp on 11
labs on 11 labs. So they are also imported
in chronological. Again, as you can
see, timing, right? So I can choose all of them, and I just want you to do
exactly what I'm doing, right? So drag and drop them in
the beginning of the video. And just like that,
all of the clips are dragged and dropped in the
beginning of the video. So the first thing
that I see, right, is that the my video is
actually a bit longer. The audio is actually a bit longer than the visual
elements that I have. Do not want you to worry
if this happens to you, there are two ways to navigate
through this problem. The first one is to
actually just go ahead and create or source
some more videos. The second one, there are
actually three ways or four ways to go
around this problem. The second one is to actually slow down one of your videos, so it will take just
more space and timeline. So again, your visual aspects will match your Dory aspects. And the third way is
to just duplicate some videos and use
some videos to time. So I'm not going to be sourcing
more videos right now. We're probably going to
be duplicating some of the clips and
reusing them, right? But for now, this is the
timeline that we have. So what is the next step here? The next step,
again, if you want to learn more about CapCut, I have a CapCut video
editing master class in my profile here, right? So the next step is
to actually go ahead and play back the audio with the video and
see what we like, what we don't like, and if we want to trim the videos down, we pretty much want
match exactly what is being said in the audio with what is being
shown in the image. And we do this by
playing the video back. So let's click onPlay
and let's see it. This is what actually
happens inside your chest. I heart surgery. It's inside your chest. So I would stop this video
right here where it says, This is what actually happens
inside your chest, right? So I'm going to be dragging
this where chest is being set right here and then inside of heart surgery.
During heart surgery. Okay. So maybe I also drag
this clip right here. Now, the next thing that I
want to do is that I do not want my audio to
have these pauses. You can see you have a
big pause between where heart surgery ends and when
the next phrase starts. So let's actually hear
it. During heart surgery. This was a actual big pause. So what I want to do is
that I want to blade this. I want to split my audio
here and split it also here. And I do this by moving this needle where I
want to split the clip, clicking on my keyboard
to launch the Blade tool, and clicking here to cut this. Then clicking A on my
keyboard for the select tool and deleting this whatsoever and bringing everything back. So just like that, this is the example that we
have the final result. Heart surgery, and nobody
is talking about it. Great. So no one is
talking about it. Great. Let's move this to here. I'm also going to blade
the audio, right? I'm going to blade the
audio just as we did to remove these awkward pauses. Bring this right
here. Let's see it. Think about it. When surgeons
operate on your heart, they don't just open the chests. They take over the job
of keeping you alive. First, they cool the body down. Okay, cool. So I'm
just trying to figure out where the clips are going. So let's see the
from the beginning. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. Okay, so maybe we can reuse this clip actually. And that's what I'm
going to be doing. So I'm going to moving
all of these clips here, moving them down, Alright? Just like let's see 1 second, selecting everything,
moving it down. Okay, let's just select them one by one and move them down maybe. So for example, this here, right, this is not
possible. Let me try again. I'm going to copy this,
and I'm going to be pasting it right here, right? Between all of the clips,
just like that. Okay, great. So let's actually
place this clip here and the audio here
and let's see it again. So what I did is
that I pretty much duplicated this first clip here, right, just to add more
visual stimulus in my video. Let's click on Play
and see it again. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons operate
on your heart. Okay, so when surgeons
operate on the heart, let me zoom in a
bit and just again, cut down these awkward pauses that were created
from the AI video. I'm deleting this,
I'm deleting this, bringing everything together
now, right? It. Cool. You don't just open the chats. Let me just decrease this. You can also use this
clip again, I feel like. You can paste this clip
again here by again, clicking Command C,
Command V, paste it. Going to shorten this,
this one a bit to here. I'm just fast editing this, but you will get the point and I will explain what happens
in just a second. They don't just open the chats. Okay, here. So pretty much every time that there's a
sentence going on on our video, we want to fill it
up on our audio. We want to fill it up
with video, right? And if I have a very
descriptive video. So, for example, I
know that this video right here of the heart monitor, which is being shown, right, I wanted to play exactly when they're talking about
the heart being stopped. And this video right here where the person is
getting cooled down, I wanted to play
exactly when, you know, the person is seeing
being cooled down, right? So that's why I added
some more clips here, and I could just gone
ahead and entered in 11 labs and sort some videos, but I just
didn't want to do it. So let's view this
whole thing again. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons operate
on your heart, they don't just open the chest. They take over the job
of keeping you alive. Okay, great. So
now let's see it. First, they cool the body down. Great. Amazing. So we are
aligned with what's happening. The cool the body
down video is here. So I'm gonna be just
splitting the audio here. You decrease and remove
this weird pause. First, they cool
the body down to slow everything inside.
Then a machine. Great. So this is
then the machine that is taking over, cool. So let's decrease
the spouse again, delete it, bring this here. You see the machine
frame starts here, but the machine actual
audio starts here, so we need to extend again
this clip a bit more. So what we can do is
that we can actually go ahead and let's
see what we can do. We can actually
change the speed of this clip, make it a bit slower. You can see that when
I decrease the speed, clips the clip becomes
bigger, right? So maybe increase
the speed a bit more. Feel like, let's see it. So it's like 0.87% now, and it's almost perfect. I wanted to match the audio. So let's just zoom in
a bit, move this here. And now the audio is
matched with a video. Do you see the small
ending rig that we did? You understand it, right? This video is, again, played at 0.9 speed just
to match the audio. And let's preview
this. You alive. First, they cool the body down
to slow everything inside. Then a machine takes
over your heartbeat. And you're breathing.
Great. So now we just remove this small pause here and you're breathing.
You're breathing. And finally. Great. So now we
can again remove these awkward pauses,
and finally finally. Great. Zooming in a bit here, again, remove awkward
pauses made from AI. And this is why you
want pretty much like a video editing software to remove, like,
stuff like this. Leave stopped completely. Okay. The surgeon can work
with precision. Completely. Great.
So we're probably going to move this here to
match completely. Completely. So the surgeon can work? Okay. Split here, split
here. A new clip. So the surgeon can
work with precision. Okay. Amazing here. The craziest part.
Your heart restarts like nothing ever happened. Great. So here, decrease
this, remove this. Just remove all
of the pauses you see on your video.
Let's see it again. I work with precision. Amazing. So let's
just take this, put it up here, or even here. Uh huh. Okay. And I want a
video of surgeons operating. It's probably going to be
this video right here. I'm going to be
clicking on Command C, Command V to paste
it right here. I'm zooming in and just adding this video
just like ego, right? Just like building
ego to here, right? So this, and let's
play this back. With precision.
The craziest part, your heart retest part. Okay? So the craziest part. And here we want our
final clip to be playing. Your heart restarts like
nothing ever happened. Amazing. And this is like the final video that we
literally created in 7 minutes. So let's watch the video again, and let's see what we like
and what we don't like. Let's go. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons operate
on your heart, they don't just yes. They take over the.
So the first thing that I see is that actually, I've used these two clips, this clip of the surgeon
and this clip of this surgeon twice on a
very short time frame. So maybe what I want to do is that because I also
like this video. I might want to use this one. So I'm going to be clicking on Command C on this video
and Command V right here. I'm going to be
matching the length of this video with this
video by just dragging this right here and
I'm going to just completely replacing
it just like that. So now this video is replaced. Let's see the result. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons operate
on your heart, they don't just open the chest. They take over the job
of keeping you alive. First, they cool the body down to slow
everything inside you. Then a machine takes over your heartbeat
and your breathing. And finally, the heart
is stopped completely. So the surgeon can
work with precision. The craziest part, your
heart restarts like nothing I really
like this video. Honestly, it's pretty
straightforward, and we created it super fastly. It's cartoon like, and I really like the fact
that it's descriptive. So what is the next
step here, right? The next step is to add sound effects to add music
and to add captions. Now, before we do this,
and this is actually what's gonna be happening in
the next son of his words, before we do this, again, let's preview this one last
time and make sure that all the visual elements are in place before we
start adding again, sound effects music and caption. So let's see it
just one more time. Let's see the final
result one more time. It's 27 seconds, by the way. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons operate
on your heart, they don't just open the chest. They take over the job
of keeping you alive. First, they cool the body down to slow
everything inside you. Then a machine takes over your heartbeat
and your breathing, and finally, the heart
is stopped completely. So the surgeon can
work with precision. The craziest part,
your heart restarts like nothing ever happened. And I feel like this is
actually an awesome video. So, this concludes the first installment in the second
installment, I guess, of the production
again module of the scores in which we
matched audio with video. And look, this is a
video that you could potentially export and upload
in short-form algorithms, and it might
actually be digested and absorbed by the
audience in the market. And be rewarded with
multiple views. That being said, if you want
to perfect your videos, you want to be adding music, sound effects, captions and other visual elements that
will just keep the engagement, right on the roof, right? And that's exactly
what I'm going to be showing you how to do in next essence
of the scours. In the next lesson,
we're going to be adding sound effects, right, music and sound effects. Trust me, sound effects
and music are as important as visual
stimuli on the video, and you're going to see
the difference between a VD that doesn't have
sound efect the VD right here with a VDA that has music and sound effects in
the next essence of discours. So I'm going to see you there.
14. Add Sound Effects & Music: So ladies and gentlemen, now that we're done with adding the first pillar of the visual elements
in our videos, right? Of course, the video itself in our Faceless content
journey, right? It is now time to actually talk about sound design, right? And sound design isn't
something that's, let's say, needed in order
for you to upload this video. You're gonna build this
video as is, right? The video that we
have created, you upload as is on platforms. That being said, if you
want to, let's say, exponentially increase
your chances of gaining more retention and more engagement on your videos, you must tweak the sound a bit. And I'm talking
about adding music and adding sound effects. Keep in mind that in
our faceless journey, we obviously don't
have, let's say, a persona in front
of the camera. We don't have a face in
front of the camera, so we need, you know, somehow to compensate in the
fact that there is lost, let's say, personality
here or engagement, and we do this by adding
sounds and music. And in this video,
I'm going to show you exactly how to research sounds, right, and how to research
music to add to your video. So let's get started. Right now, we have this video. We have our video right here, and we're actually going
to preview the video first and brainstorm as we
reviewing our video, which music, right, and what sound effects could
be added here. So let's view the
video one more time. Is what actually happens inside your chest during heart surgery, and nobody is talking about it. When surgeons operate
on your heart, they don't just open the chest. They take over the job
of keeping you alive. First, they cool the body down to slow
everything inside you. Then a machine takes over your heartbeat
and your breathing, and finally, the heart
is stopped completely. So the surgeon can
work with precision. The craziest part,
your heart restarts like nothing ever this Okay. So definitely, I feel like in the case of
this clip right here, we absolutely need
to have some sort of mysterious or dramatic music
to enhance the fact that, you know, the mysterious
element of, you know, mysteriousness that is what drives people to view the
video in the first place. So we should definitely
have some mysterious vibes going on 100%. I feel like this is
regarding the music clip. So I would probably search
for something like, you know, dark and mysterious music right, regarding the video clip. And regarding the sound effects, I definitely want, of course, a beating heart sound effect
and a flat line, you know, sound effect when
the video mentions that surgeons actually
stop the heart. So we'd also like
to have a complete, like, flat line sound effect. So these are the two, let's say, elements that we're
going to be researching for the sake of this
video right here. Again, let's give it I'm
going to give it very simple, very straightforward
for you guys, demonstrated in this video. And, of course, in your case, you can add as many
sound effects and as many different
tracks right you want. So how do we actually research music and sound effects
add to our faceless? Content journey? We
do this on YouTube. And yeah, spoiler alert, I have already researched some dark mysterious music, and this is the
clip that I found. This is like the
track that I found. Let's actually go ahead
and listen to the track. This actually might
be too dark, right? This might be too dark
or too mysterious. So let's actually copy this Epic dark and
mysterious music. I'm gonna be pasting
it here, and let's search for it again to see the music tracks that we
will come out of this. Mm. Let's see. Mysterious
suspense music. Wolf at the door.
Let's see this one. Oops. There's an ad going on. Alright. Let's see
how this sounds. And again, for the sake
of this demonstration, I can show you how to
download the previous one, but let's actually just give a shot on this one right here. It actually has a heartbeat,
if you can hear it. Built in. No, I'm not a
huge fan of this one. Let's actually download the previous one. I feel
like it was pretty good. So how do we download um, music. How do we download videos
in general from YouTube? You're going to copy the
URL of the YouTube video, open a new tab and search YouTube two p three
Converter, right? So we're going to open
this link here, right? We're going to base
in the link of our YouTube video. Convert. And just like that, you
can download your clip. Our audio has been downloaded
and you drag and drop it to your desktop or
directly into Capcat. And we're going to
be doing this too for our sound effect. So regarding sound effect, we definitely need a
heartbeat sound effect. Let's click on this one to hear it. I don't like it that much. It's too echoy, I think. Oh, this is the flat line sound, which we absolutely want to. Yeah, sure. So we
absolutely want this. I'm going to be
copying this link, and I'm going to be pasting
it right here again. Convert, download. A you tab opens. It's an ad, right? We also drag and drop this
video on our desktop. And let's see heart Let's see. Heart monitor sound
effect, right? Maybe this is actually better. Not the flat line too much. Uh huh, heartbeat with Monder and sound
efectFree no copyright. Let's listen to this. What is. Okay, so we got another ad. Alright. Let them make
some money. It's cool. Let's see it. Yeah,
that's pretty good. Actually, no. I'm actually going to do
the previous one with a deep heartbeat because
people actually do not know. Yeah, I feel like
that's pretty good. So let's download this. I'm also going to
be downloading it, refresh the page, past
the URL, convert, right? Download. And just like that, we also downloaded
the heartbeat. So now we will be dragon
dropping all of our downloads, right on our timeline in Capga. So let's start with the dark
and mysterious music, right? Oh, 1 second. I actually have
them on my. Desktop here. Mm hmm. Yeah, so dark
and mysterious music. I just dropped it on
timeline, and here it is. You can see it right here. And
again, completely blindly. I'm also going to add the flat line somewhere
here because I feel like this is where we're talking about stopping the heart, right? And the heartbeat sound effect, we can also add
somewhere here, right? So you can see that
we have all of our audio elements, right here. Now, what's the next
step? The next step here is to actually go ahead and edit the music to match the beat and
match in general, the visual stimuli that we have. So the first thing is that I'm going to click on
these videos and on CapcatPress V. So I'm going to click on all of
my sound effects and click on V on CapcAt right,
so I disable them. And as you can see, this music, I just saw that it
starts from here from the wavelength, and
I'm deleting this. Let's actually put
the music track in the beginning and
listen to it as is. With the music I
have downloaded. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons operate
on your heart, they don't just open the chests. They take over the job
of keeping you alive. First, they cool You know what? Surgeons not that bad.
Like it actually pretty matches the vibe that
we're going for. Body down to slow
everything inside. Then a machine takes over your heart and your
breathing, and finally, the heart is stopped completely so the surgeon
can work with precision. The craziest part,
your heart restarts like nothing And also, like, the final drum, let's see, the final piano note hits when the video
ends, which is so cool. Let's hear again. Part. Your heart restarts, like
nothing That was really good. Like, I didn't plan
it to be so perfect, but this is actually
pretty good, right? So let's actually enable
now the first sound effect, which is the sound
effect right here. And let's actually
decrease also the audio. And you can decrease
the audio of your elements from here, and I don't want
it to be too big. So let's actually listen to it right now with
the sound effect. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons operate on
your heart, they All right. And we can definitely keep this until this point, I think. So let's hear it again
with a sound effect. This is what actually happens inside your chest
during heart surgery, and nobody is talking about. When surgeons operate
on your heart, they don't just open the chest. They take over the job
of keeping you alive. First, they cool the body down
to slow everything inside. Then a machine takes over your
heart and you And finally, the heart is stopped. So the heart is
stopped right here, and this is where
you actually want to add this sound effect
of the heart stopping, which should be this
sound effect here. So the surge. Yeah, that's it. So let's just decrease it
because it's too loud. It's insanely loud.
How about here? So the surgeon can work with it? Yeah. Like I'm going
to also decrease it more there. Let's see it again. So the surgeon can work with rs. Yeah. Great. Okay.
So I'm going to be trimming it right
here and let's see where he says this is
where the heart stops. Then a machine takes over your heart and
you're breathing. And finally, the heart
the heart is stopped. Can work. The heart
stopped completely. To this Yeah. Great. So let's just make
this a bit smoother. I think we're gonna
zoom in here. Make the whole thing a bit smoother 'cause this
is a very rough sound. You know, it's a
very robotic, beepi sound. Let's hear it again. Heart stopped completely.
To the surgeon? Maybe here and I'm going to decrease it even
more because it's, again, super loud sound effect. I stopped completely. So the surgeon can work
with precision. Okay, cool. And yeah, I mean, we added some sound efect
and we added some music. And I think they made a huge difference in
the video, honestly. So let's listen again
to the video with all the sound effects and
the music that we added. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons operate
on your heart, they don't just open the chest. They take over the job
of keeping you alive. First, they cool the body down
to slow everything inside. Then a machine takes over your
heart and your breathing. Finally, the heart
stopped completely. So the surgeon can
work with precision. The craziest part,
your heart restarts like nothing ever happened. And I feel like this is actually
a pretty adequate video if you take into consideration how vastly we created this. Again, the purpose
of this video isn't to create the most viral, you know, video as this
demonstration, right? The purpose of this
video is to show you how you can actually download
the sound effects and you can actually download the music and input it to the
clip itself just to enhance the whole
vibe of the video and increase engagement
and increase retention. Now, this was the
first pillar of increasing engagement and
increasing retention by, again, enhancing the
sound of the video. Now in the second pillar,
we're going to be talking about enhancing the visual
aspect of the video. And, of course, we're
going to be doing this with captions, right? And captions is exactly
what we're going to be tackling in the next
lesson of the scores. So thank you so much
for being here, seeing the next lesson in which we're going
to be installing captions on our faceless
short term content.
15. Add Captions That Boost Retention: Ladies and gentlemen, I
would like to welcome you to the final video editing
lesson of this, again, faceless congregation
course of ours. And in this final
video editing lesson, we're adding the final
element, if you will, the final touch to
enhance, again, the visual aspects of our short-form clip that we have been constructing
during the previous lessons. Again, in the
previous lesson, we addressed the autori
aspect, and we enhanced, actually the audory aspect of the video with music
and sound effects, and now it is time
to add captions, right, to our video, which is potentially one of
the biggest tricks that you can apply increase the
engagement of your video. So let me show you
how to add titles and captions inside of
CapCut to do just that, increase the engagement and
retention of your video. So this is a video that we have. I don't need to play it
back again because we've seen it so many times, right? And how do we
actually add caption? Now, from this menu right here, as we elaborated on the first interface
overview of CapCut, this menu right here is
the media menu of CapCut. And in the media menu, you want to go where it
says captions, right? And in the captions, we're going to be
clicking in the spoken language of ours, which is, of course,
English, right? And you can generate captions, right? We click on generate. And just like that
in about 10 seconds, we will have ready captions
generated for our clip. And look at this.
Just like that, our captions are generated. For some reason, there's
no caption here, but let's actually see
the captions if they are correct and if they're aligned to what the
video is saying. This is what actually happens inside your chest
during heart surgery, and nobody is talking. Okay, this is why, right?
Operate on your heart. They don't just
open their chats. They take over the job
keeping you alive. First, they cool the body down
to slow everything inside. Then a machine takes over
your heart and your breath. Okay, so these are captions, and the captions are
added automatically, as you can see, which
is just awesome. Now, here's the thing.
These captions are too big, so we cut them down, right? And of course, we're
going to be changing the styles of a caption
and all that stuff. Right? So let me actually
select all of the captions, and that's what you
want to be doing too. Select all of the captions. And right now, the captions
are selected, as you can see. And this menu popped up
here on the top right. And now, Ik we can
change the font. We can change the font size. We can change the
color of the captions. So let's, for example, change the font to one of
my favorite fonts, which is boppins, right? I really like using
the font popping. We can also change
the font size. I feel like this is
a good size, right? We can decrease it. Right there, for example, and have our captions play here. They can also be played in
the middle of the screen, but let's add them here for now. So the color is white. I would like to
add a background. So there you go. Let's
add a background color. The background color
could be either black, but I would say that
gray is probably a bit better, this is good. You also round the corners. Right here. I feel like this is getting
better and better. It also looks kind
of like animated. Let me again, select all of the captions
to make sure that these changes apply to all of the caption, all
of the captions. And I think this actually
looks pretty good. So now we changed how
the captions look like, but I want to actually subdivide them furthermore. So
how can we do this? We do this by clicking
on let's see. I think it's captions.
Yeah, captions. And you can see the
text that is written inside of each caption, right? And now we can go ahead and
actually edit the text. This is what actually happens. So, see, I just click on space, and now they're subdivided
during heart surgery, and no one is talking about it. So I want to just again, keep subdividing it and subdividing it and
subdividing it. They take over the job, keep of let's see
keeping you alive. First, they cool the body down to slow
everything inside you. Then a machine takes over, your heart beat and
you're breathing. Finally, the heart is
stopped completely, so the surgeon can now work
with, let's see, precision. So I'm just subdividing it and subdividing the craziest part, your heart restarts, like
nothing ever happened. And let's see this clip again
now with the new changes. This is what actually happens inside your chest
during heart surgery. Nobody. We're going to correct this minor mistake here of
the automatic captions. During heart surgery. Chest. During heart surgery. I'm going to be making
this caption a bit bigger here or at least
at least moving these. During heart surgery. Okay, so let's move these here just to sing
these titles because I guess these captions
were kind of unsync. Then what I'm going to be
doing is that I'm going to be copying this just pasting it here and pasting it again
to match and again, to just fill in this blank. That's see it.
Surgery. By. Okay, so it's talking about
it starts from here. So let's also copy and
paste and nobody part. It's just a small
mistake that was done by the automatic
caption of Kapa. I've never actually
seen this mistake, but yeah, it's cool. It's knocking about Cool. And we can actually extend. Oh, we can actually extend the titles themselves,
which is good. So let's try to
extend this one, too. Okay,ol It's extended,
which means that we didn't even have to
copy and paste it. I think it's better.
Actually, it looks better. Just try to keep things tidy. So we can just go
ahead and extend the sub titles
themselves like that. So let's zoom out and see
this whole thing again. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons
operate on your See, you just added gapsons Chest. They take over the job
keeping you alive. First, they cool the body down
to slow everything inside. Then a machine takes over your
heart and your breathing. Finally heart stopped
completely to this. So let's change stop completely. And I want to actually have
like one word for each. So stopped completely. Let's see it again. Stop. Completely. So the surgeon
can work with precision. The craziest part,
your heart restarts like nothing ever happened. And that was super cool. And the final thing that I
want to do is that I want to add a big title in the
middle of the screen, just grab attention
immediately, right? And for that, we can actually
consult our Word document. So let me click on the Word
document here. Oh, sorry. Let me just open the
Word document real fast. So here is the word document that we have created,
if you can remember. And we have suggestions, right? So suggestions from DBT. So let's see it. This is the
viral short script again. And let's see some
titles, right? The hook moment. I want to
add on the hook moment. The onscreen title is
inside heart surgery, and we might even use this, right? Inside heart surgery. I kind of like this. So we
could probably add it here. We should probably
remove, let's say, the captions and just have inside heart surgery in the
middle of the screen played. Let's click and let's see it. This is inside your chest
during heart surgery. Okay, yeah. So inside
heart surgery, let me just zoom in here and you can see that I'm just going to keep this part of
the title here, this part of the caption here, and let's completely
remove, right? Or maybe you could even keep the captions. Let's
see how it looks. So let's click on text, right? And on text, click
on default text and click on this plus icon. And with this plus icon, we have this text which will
be placed right here to match these two
first clips, right? And in this text, we're going to be
writing, right, exactly what GPT suggested, which is inside heart, right? Surgery, right? Inside heart surgery. And let's keep this in
the middle of the frame. Right? Now, let's keep the font, and I'm actually going
to be changing it to pop ins. And you know what? Perhaps we do this exactly
like the captions. So we add a
background, and right, we make this background gray, just like this, and we
round the corners a bit. I think this is perfect. So let me actually
delete the captions, right, and have this in
the middle of the screen. Just like this, for example, or here and see how it actually looks like on
video. Let's see it. We're probably going
to place it here. So let's see it if we like
it better than the captions. Maybe we don't. Is
what actually happens inside your chest during
heart surgery and nobody. I actually liked
having the captions. Maybe we keep this,
let's say, here. Maybe here. I don't know. I'm actually thinking about
it. Let's see it again. This is what actually happens inside your chest
during heart surgery. Yeah, no, I like tals more.
I like the captions more. So. Actually, let's see
it again. One more time. This is what actually happens inside during heart surgery. Yeah. So this is good. This actually inside your chest I like the title with
the captions, actually. I feel like I like it more. This is what actually
happens inside your chest during heart surgery
and nobody is talking. Yeah. I feel like this
actually looks better. This video is actually like dope. Let's see
it one more time. I think the videos
complete loud. Let's see it one more time,
from the start to the end. Let me just do it full screen. So we're going to keep it
from here. Let's see it. This is what actually happens inside your chest
during heart surgery, and nobody is talking about it. When surgeons operate
on your heart, they don't just open their chat over the job of
keeping you alive. First, they cool the body down
to slow everything inside. Then a machine takes over your heart and your
breathing, and finally, the heart stopped completely so the surgeon can
work with precision. The craziest part,
your heart restarts like nothing ever happened. And that's a good clip.
And that's a good clip. Yeah. So I hope you enjoyed this video editing installment
in which we pretty much like tapped on every
single parameter and every single aspect
that you can tweak on your faceless
short-form content. And just know that the exact same principles
can be applied on, again, long term content, right? Faceless, long form content. You just need to tweak the
parameters on 11 labs to create long term videos rather than just
short-form videos. So this was, again, the
video editing demonstration. I hope you enjoy it
in CapCut and I'm going to see you in
the final module. Course in which we
are talking about some strategic
approaches on how to distribute your content and grow in these again, algorithms. So I'm super, super happy that you made it until
this point of this course, and let's bring it home with the final module. See you there.
16. Decode the Short-Form Algorithm: I'd like to welcome you to this faceless short-form content algorithmic
strategy installment. In the next few minutes, and this installment is going to be anywhere 10-20 minutes, we're going to be breaking down the key aspects of short-form
content algorithms. Now, again in this
course rate here, right in the previous lessons, we analyzed how to pretty much create
faceless content, right? We leveraged artificial
intelligence. We leveraged video
editing platforms like CapCut, for example, we analyzed how to construct the sound elements and
the visual elements and how to fuse everything
together to create a video that retains
people and first of all, integus people to keep watching right and watch
throughout the whole video. And this is pretty much
the fastest, let's say, tip and the fastest
secrets you need to know regarding short-form
content algorithms. Now, in this
installment right here, we're going to be doing
a TikTok deep dive, and we're doing a
TikTok deep dive and not an Instagram
Reels deep dive or a YouTube Shorts deep dive
because TikTok is the most demanding out of those three short-form
content algorithms. If you manage to understand how to scale your
content on TikTok, then YouTube Shorts
and Instagram Reels will be nothing, right? Compared to the
growth that you will see on TikTok and on
top of that content that will be growing on
TikTok will also grow perfectly well on other
short-form content platforms, right, such as Instagram
Reels and YouTube Shorts. So enough of this introduction, let's actually do the so
called TikTok Deep Dive. Now, a few words about
this document right here. Now, this document that
we're analyzing is actually a paid document, right? So anyone doesn't just have
free access to this document. I'm giving you again,
the information right here in this course. And it's a document
created, right? There are some datasets created by one of the most, let's say, successful finance
people on platform, right on TikTok. And
this is Eman gaze. Im Gazi has been
managed has managed to grow exponentially on all platforms with his
long term content, his short-form content,
and again, his influence. And he has managed to generate
tens of millions, if not, hundreds of millions if not billions of short-form
content views and hundreds of millions of long term content
views by again, uploading content that works,
resonates with people. And if someone knows
how to grow in these, you know, algorithms,
it's Iman gaze. So we are stealing
some of his knowledge, and I'm distributing this to you guys in this
course right here. So, let's do the so
called TikTok Deep Dive. So welcome TikTok
Dig dive, right, navigate the fastest growing
platform with confidence. The TikTok deep dive reveals how to create content
that captures attention, drives engagement, and builds a loyal audience while staying
through to your brand. Now, check this
out. The algorithm has never been more
favorable for new creators. You can go from zero to millions if you know what
you're doing, right? And again, this is so true. As I've mentioned multiple times in the scores right here, the algorithm is super
favorable for newer creators, and this also applies to
faceless creators, right? If there is like
one perfect time for you to start
creating content, and of course, you
know this because you purchased the squares, it's now. Now, let's talk about
this TikTok strategy. I'm going to starting
with profile, the profile that
you should have on TikTok with your Faceless
content journey. And even with your
normal content journey, it applies to pretty much
like every type of content. And then we're going
to be moving to the anatomy, the
content strategy. Post optimization
documentation, education, the value, hook, CTA, all of the different stuff that you need to take
into consideration if you're going to be creating
content on bulk, right? So let's talk first of
all, about the profile. Before you start
creating content, you must optimize
your profile, right? So below, you can find some profile optimization
recommendations. For example, adding a high
quality profile picture. And if you saw in previous faceless channels that we analyzed, previously in
this course right here. We're talking about
like those, you know, tennis faceless content
channels that we checked out, right, or the
psychology faceless content channels
that we checked out. Again, they had
profile pictures, and these profile
pictures need to be aligned in high
quality, of course, with the general vibe
of your profile, right? So, for example, in
the case of Iman gaze, this is a personal brand. So of course, it's going to
be an image of Iman Gazi. Right in the case of your
faceless, let's say content. Again, journey, it
should be something that is aligned with
your niche, right? So again, create an
attention grabbing headline that highlights your expertise and unique selling
point or niche. So again, adapt
this to your brand. Write your about section in the first person and
communicate your skills, background or how you
will provide value. So that's what you
want to do when optimizing your profile on
short-form content algorithms. Now let's move into the
anatomy. Of TikTok. Before diving into TikTok, it is important to understand
the platform anatomy. In other words, how people
interact and communicate. In general, TikTok trends to be tends to be fast paced and trend driven with a focus on entertaining and
authentic content, right? So remember this. Fast paced, trend driven, but entertaining and
authentic content really resonates with people
that hang out on TikTok. So again, it goes video first, so short-form
vertical videos are the primary mode
of communication in this platform, right? And again, it's super
informal, usually. So we're talking about casual
conversational tone with heavy use of treading
audio and effects, right? And we talked about, again, the audio and the importance of sound that resonates
with your views, and it's also community driven. So content is shaped by trends, challenges, and
user interactions. So if you create content that
is sharable, for example, this is just a plus
for you on TikTok. Now, let's talk about
the content strategy. When it comes to TikTok
strategy, right, this is a platform
that will help you increase your reach, right? And of course, this
also applies if you want to leverage
long term content, let's say, in your
FaceLs content journey. You can create long form
content in which you will be delivering larger
parts and larger, let's say, segments of content, and you will be able to monetize long term content in a better way than
short-form content. And you can use short-form
content as a way to bring attention to your
long form content, which will be your primary, let's say mode of monetization. However, when it comes to
sales again and conversions, it's not always the best. So again, exactly
what I elaborated on TikTok is not the best on
converting at and selling. It is good at raising
awareness about your brand, right, and long term content is actually better on getting
sales and conversions. So we'll always have
the three Cs in mind. Content context and consistency. Just by following this,
you will already be ahead of 90% of creators. So let's start with content. What content
resonates on TikTok. We're talking about
high quality, fast paced videos that share your journey or inspire
or educate people. In our case, we're talking about inspiration and education, especially like in
the heart surgery, faces on the niche that I demonstrated in this
course right here. But again, high quality, fast paced videos are
the key videos that would characterize TikTok
and growth on TikTok. Now, let's talk about context. You need to understand
your audience's needs and desires and deliver the right
message at the right time. So again, this steps down, taps into the fact that we need to choose the
correct niche and the correct sub niche and know exactly who we're targeting
with our content. So remember, again, that
the TikTok demographics is a bit younger, right, like younger people
hang around on platform. So you should adapt
your messaging, right? To understand that you're targeting younger
people in general. For example, long term content, like older people view long term content because they have longer attention spams, and usually long term
content is a bit more niche. And also, long term content stems from the fact that people choose to
watch the video. Whereas on TikTok,
people just scroll and the video just pops
on their feed. Now, let's talk
about consistency and more specifically
post consistency. So before you publish
your first TikTok video, make sure to answer the
following question, what makes me different? And this is a question that
will help you also sub niche and differentiate
yourself from the competition. So, for example, your personal
brand should stand out. In my case, I don't
know if there are any, let's say, short-form content, heart surgery
channels out there. Anymore. So keep that in mind. For example, if
you're an educator, are you an educator, a motivator or an entertainer, right? What value will I provide
to the market, right? Because if you have a
unique selling point, a unique value proposition, then your video will
be consumed, right? By people. So identify
the core benefits your audience will gain
from your account. For example, is this tips.
Are there tips, right? Inspiration, humor, skills, entertainment,
education, information. What are people gaining from
your content you should be able to identify this
and double down on it as you're creating
more and more content. And you can, of course, analyze key performance indicators of your videos to know at which parameter you
should double down. So, for example, if
you create a video around information, you see that it performs better
than a humoristic video, then you should
definitely double down into information on content
later down the line. Again, what is my story in the case of a faceless
content channel, there shouldn't probably
be a story around the character who
elaborates on the content. That being said, you could have, let's say general narrative
that drives your channel. So, again, people connect with authentic narratives, right? You should share your journey, your struggles, and your wins. In this case, there
isn't much of a journey, struggle and win to share with a faceless content channel. But, again, the other
part of this is understanding your
audience deeply. So TikTok rewards content that resonates with
specific audience. To in general, super rewards,
hyper niche content. So you should have already
identified your ICP, right, your ideal persona, if you will, in the
so called ecosystem, which is another part of
this program right here, this document in
which we pretty much, understand and outline
exactly our target avatar. And if you want more information on how to outline your target Or and how to pretty much
like approach content, the theory of content in a more circular way and have a better understanding of
the theory of content, you can check out my content creation master
class that I have. In my channel, which is
the number one destination for someone to start
creating content in 2025, 2026, 2027, it's an absolute
banger of a course. So you need to ask yourself regarding
your target audience. What is the goal? What are the goals of my
target Avatar, right? What are the struggles
of my target Avatar? And what are the interests
of my target Avatar? It doesn't need to
be, like, super deep. It needs to resonate with
the niche that you have chosen and the sub niche
that you have chosen. And it really comes down
to the fact that you need to choose a market which
is not super saturated. There is not much competition, but you still can provide value with your expertise
and your datasets, and people will be able
to absorb this value. And the fastest
way for someone to absorb value is to
have a problem, and the value that you propose just relieves the
pain of this problem. So you should speak your
audience's language. You should use phrases, humor or styles they relate to, right? You should solve their problems, focus on what they need or want, even if they don't know
they want it yet, right? Now, let's talk about
post optimization. When crafting TikTok videos, consider the key elements
below at all times. First of all, we need to
optimize on virality, and we have been optimized,
if you think about it, we have been optimizing
for virality since the first moment that we
started drafting and prompting, right, and script writing
are short-form video. So you should hook viewers in the first 3 seconds to prevent them from scrolling
fast. Then sound. You should be using trending, audio and music
strategically as it's a core driver of content deliverability
and discovery, right? So when someone listens
to a song that is already viral and it's already
snappy and catchy, could. There is a slight chance that
he will keep on, let's say, viewing your video just because they like
the music, right? So that's a quick win for
you, right? Storytelling. Create a compelling
narrative that fits within the
short video format. Trends, stay up to date
with trending effects, transitions, and
challenges in your niche. Of course, spacing is super, super important and
potentially the most important element of any short-form
video that will go viral. You need to maintain
quick dynamic editing to match TikTok's
fast paced nature. And this is pretty
much a race to who will capture and retain
the audience's attention. And in the game of
TikTok, you know, this attention is super valuable
and super hard to retain the fact that content inside of TikTok is super saturated. Pability too, right? Create videos that viewers
want to watch multiple times, increasing watch time and action end with a clear call to action
that encourages follows, saves or shares because
for every follow, for every share and for every
save of your video TikTok, let's say, gives
you extra points, right, which will help
the video go viral. Again, enter with a
clear call to action. This could be check
out the full profile or check out my YouTube channel, right, that encourages
I can follow shaves or shares, right? TikTok is also a
great platform to get traffic and send to YouTube
and other platforms. And this is what we
discussed about in the beginning of the
stats and Rd here. The fact that TikTok is great in short-form content
in general is great. Regarding raising attention and raising awareness
about yourself. And then you should
funnel this attention to your long form content
through TikTok. So it's one of the best
platforms to use if you're looking to optimize
for virality. You can do this, get as many
eyeballs as possible and then send all the
traffic elsewhere. This could be a digittal product that could be a YouTube channel, and we talked about
content monetization multiple times in
other courses of mine, which you can, of
course, check out. For example, again, Ima gaze
is an example of Iman gaze, but he repurposes clips from YouTube and Instagram on TikTok. This way, he creates
a video chain whereby people watch more and
more of his content. But remember, for 99% of people looking to build a
strong personal brand and monetize it vialty should not be the main priority, right? It's not the main priority
if you want to build a strong personal brand and also monetize your personal
brand, right? Now, let's dive deeper into what you should
be doing on TikTok, as well as what you should
be avoiding on platform. And this also applies, again, to a faceless content channel. The video IDS below will
allow you to provide value to your audience in one of
the three main ways. The first way that
you can be providing value to your audience
is documentation. For example, before
versus after videos. This is just a video
topic idea that you could also brainstorm for your
faceless content journey. A great to showcase
your transformation. This could be skills,
fitness, mindset. And in the case of, for example, heart surgery, faceless content, again, you could document what happens before and
after an operation. Let's say the patient is
in pain before and after the pain is lived through the transformative experience of undergoing a cardiac operation, or, like, day in
life, videos okay. This is of course, this doesn't apply on
faceless content, but day and life videos
show transformation, and there are a way to engage your audience on your daily life and grow your personal brand. Opening someone's eyes
is definitely something that you can do with
faceless content, and it's something that I
would encourage you to do. So myth busting videos
are interesting because they debunk common
misconceptions in your niche. And this is super both educational and
informative for your audience. It's highly
appreciated creating, again, eye opening content. Education in my case, I absolutely love education. I absolutely love e learning
and online education. And that's why I create,
like, these courses, quick tips, deliver value and provide your audience
with actionable steps. And if you educate someone, slash open someone's eyes, he will appreciate you a bit more than just wasting
his time with, you know, brain wrought content. So additionally, you can
use the template below to help you structure
your videos. And the template goes as
follows. It is super important. It's the most let's say, common template out there, and it's the hook
value CtA template. So you hook people with a bold claim in the
first 3 seconds. Then you just
deliver value value, value value to retain them
throughout the video, and you end the video
with a call to action, which is redeemed, right? Because if you have
provided value, you've managed to retain
someone and educate him or open his eyes or
even entertain him. Then if you call
him to take action, regardless of what
this action could be, there are high chances that
this person will take action. So let's talk about
the hook, right? These are some hooks
that you can use, right? And we discussed
about hooks while we were prompting them on JAGPD. So ever wondered why X
happens, let me show you. Or don't scroll if you want to learn how to again achieve X. And then the value here
are three steps to X, step one, and you
start delivering value value, value value. And of course, these
are niche specifics, and you can use this. You can actually import this document right
here to GPT to just create prompts on how to create good hooks
value and CDAs. But I feel like what we did with GBT was actually
better because we really created some super
engaging prompts right here. Now, let's talk about
the call to action. This could be call to action, whereas the action is to follow call to action for someone
to share the video. And again, there
are multiple ways to have a call to action. You can again, you need to hook the viewer in the
first few seconds. You need to keep your videos
anywhere 15-30 seconds. That's the best
length for a video. You should use training
sounds where it's applicable and share authentic
and relatable content. You should add text
overlays for context. Prioritize good lighting
is also important, especially if you're
creating faceless content, you need your content
to be, you know, directed in a way, which, of course, the
lighting is good. And you can definitely
do this with AI. It's super easy to have good
lighting with AI, right? You can use pattern interrupt to just keep people engaged
throughout the video. And you should avoid over polished and overly
produced videos. I feel like these don't
perform as well in platforms. Like take took another sort
from content platforms, due to the fact that,
you know, again, these platforms tend push
out more authentic content. Again, if you neglect trends
and platform culture, this is not a very good idea. Infrequent posting or
inconsistent themes also do not go that well
in TikTok and again, short term content algorithms, and ignoring audience engagement
like comments, stitches, and duets is also going
to harm your channel. So again, content themes
are also a great way to attract a qualified audience. If your content is all over the place and you talk
about 100 different things, then people won't know exactly
what you're all about. So decide on two,
three content pillars and just stick to them. These should be your growth
topics because guess what? When you stick to one or two, let's say content pillars, which are like types of content, and even these content
pillars are aligned with your personal brand and
what you actually talk about and the value that
you provide in the market, if you call people to take
action and, for example, follow your channel or check
out the rest of your videos, then they will be checking
the rest of your videos out because they will be
under the umbrella of the same niche, right? And this will engage
them even more. This will increase the
average session time, right, of someone who's
watching your content, and this is just super healthy
for your channel, right? So Again, these are just some examples of
Iman Gazis videos, and these videos fall into
three types of categories. Usually, their
motivational videos, their educational videos
and relatable videos. So again, in order to
master TikTok fully, you need to understand
how the algorithm works. And watch time is one of the most important metrics
on these algorithms. It's super important for
you to do anything that passes from your hand to
increase your watch time. And for your videos to
attract your audience, you must keep
viewers engaged for at least 75% of
the video length. So engagement is also you should focus on creating
sharable content that gets people to like, comment, share and save. Remember this, your audience
is your best promoter. So make content that
they want to share. So just like that, by having the took algorithm or any
short-form Content algorithm, distribute your
content to one person. If this person shares
it with three people, and then these
three people share it with one person each, then you got exponential
growth of your content. Retention rate is also super
important as a metric. High completion rates
boost visibility. So let's talk about
this bonus here. On TikTok, you should
make sure to track your for page as this is an indicator
of your account health. For U page percentage is the percentage of
views that TikTok gets from recommending your videos to your viewers through
their for U page. A low for page indicates
a low quality video and may also indicate your account
has been shadow bound. So you should also
remember this. Now, sales and growth are a part of a content
monetization strategy, and we're not going
to be talking about sales and
growth in this video right here and in this course
right here because I'm keeping it for a
separate installment, but we are going to be
talking about tools. So tools and insights are super important for you to have here. So let's
talk about tools. These are some tool recommendations
for creating content and building a personal
brand on TikTok. For video editing, you can use CapCut and you can
also use CAVA. I wouldn't recommend
you to use Ishot as it is a more advanced
video editing tool, but definitely with CapCut and Canva as we demonstrated
in this course right here, you can have awesome results, and you can be producing
faceless content for sort from
content algorithms. For analytics and optimization, you should use TikTok Pro
and also Business Suite. They have build in analytics for audience insights and
performance tracking. And again, TikTok is the
fastest growing platform for personal brand exposure and offers unparalleled
organic reach, right? So as of 2024, it has over 1.5 billion monthly active users. Those are 1.5 billion
people that may be, again, subjected to your content if you position
yourself correctly. So TikTok is ideal for
those comfortable on camera and able to create entertaining educational
short-form videos. And guess what? It's also ideal
for people who are not comfortable on
camera and they want to outsource and leverage
AI nowadays to create this. So it tends to favor
newer creators and it's ideal for rapid growth through trend adaptation
and virality. So below are some
additional insights. You can use these
packaging structures right here as hoop templates. So, for example, struggling
with X, here's the fix. Or a lot of people
don't know this, but talk about your niche or you won't believe how easy X is. These are just hook structures. More and more and
more hook structures. And, again, I think
that we don't need to cover hook structures and
hook templates due the fact that we prompted GPT to actually give us the best
hook templates which aren't niche specific
because again, these hook templates right
here aren't niche specific. They just are random
generic hooks, which, multiple people
could be leveraging. But in our case, we just created this custom prompt that I
super urge you to use because it's extremely valuable
and can make a huge difference on your
faceless short-form content. So this concludes
this lesson about short-form content optimization and short-form content strategy. And I'm going to see you in the final thank you
message of the course.
17. Final Thank-You Message: So this concludes the faceless content
creation master class. I'm super excited
that you made it up until the end of
the master class. You should know
that you belong in a very small percentage
of people that again, not only managed to enroll to the course because
everyone enrolls the course, but a very small
percentage of people actually consumes
the whole content, and I'm super proud of you. I would love to have you
in the rest of my courses. We currently have
so many courses around content creation, content marketing,
content monetization. Found value in this course, I would really appreciate you
leaving a positive review. So again, thank you so much for consuming
the whole course, and I'm going to see you in
the next class that I create.