Using Video in Adobe Express

1. Introduction: Hello everyone. I'm Halise, a digital storyteller, filmmaker, and creative entrepreneur. I love using my camera to document my life and tell stories online. And I love editing everything I create in Adobe Premiere Pro. But sometimes though, you just want to create something quick without diving all the way into an industry standard non linear editor. And that's where Adobe Express comes in. For this class, I'm going to give you an overview of all the video features available in Adobe Express that are now at your fingertips. With a few simple clicks, we'll create short digital videos using the all in one editor. I'll show you how to build content from scratch and how to work from the plethora of templates that Adobe Express offers. Will also include some different elements including dynamic texts, shapes and vectors. And we'll even dabble in some generative AI using Adobe Firefly, which is actually now integrated directly into Adobe Express. Finally, I'll show you how to schedule your content across platforms as well. This class will be ideal for in house or freelance social media managers, content creators who don't need the full non linear editor like Adobe Premier Pro. And also small medium business owners who are handling their brands, video content, and online presence. To take this class and follow along with me as I move through the lessons, you'll need a free Adobe Express. However, if you want to unlock all of the features, I'd recommend upgrading to premium. If you can swing it. No pressure. If you already have a full creative cloud account, congratulations, Adobe Express is included. You don't need to do anything else. As with other lessons and classes I've created in the past, I'll provide a few assets for you to download and follow along with me. You don't need to use my assets if you don't want to. I just find it's easier to follow along when we're all doing the same thing. So remember we'll be using Adobe Express strictly from a video point of view for this class, even though Adobe Express can do so much more. This one is just about video in Adobe Express. Thanks again for showing interest in this class. I'm lise, let's get started. 2. Class Project: All right, welcome back. I'm Halise. You're you. For our class project, we're going to attempt to make 68 pieces of content for a small composting company. Yes, indeed. We're going to be the in house social media managers of food scraps. Over on my Youtube channel, I went to visit a composting company based in San Antonio, Texas called Compost Queens to learn all about the composting process. While editing that video though, I pulled out little moments from the video and raw footage and just kind of set them aside for social posting. So I acted as my own in house editor. And now together we're going to act as the in house or freelance social media manager who has received those assets and wants to create social content around them. Together, we're going to walk through making a real a Youtube short or Tiktok from scratch, and also using a template. We're going to make a carousel post as well. We're even going to incorporate voice over and music. I'm also going to show you some new video features like Adobe Expresses closed captions feature as well on the non video side, because yes, we will dabble in the non video side just a little bit. We're going to create some Youtube thumbnail options and even a podcast cover too. So again, really showing a wide range of things you can do in Adobe Express from a video focused mindset, but dabbling just a little bit in some of the other popular features. So if you haven't already, go ahead and download my assets so we can get started. I'll see you over there. 3. The Landing Page: Welcome to the first lesson. It is a quick one. Hopefully you have downloaded the assets I have provided, so you can follow along. We are now going to tour the landing page when you first get into Adobe Express, For those of you with a Creative Cloud account, this is what it looks like when you log into Creative Cloud. And if you're trying to get to express literally, you just hit the Express button and it'll show up as a new browser for you. Likewise, if you don't have a creative cloud account, no worries. You can just type in New Express, Adobe.com here at the top. And that'll bring you also to Adobe Express. You can also use this to sign up for Adobe Express. If you want to become a premium member here at the top, just click through and then you can access it. I have a full Creative Cloud account, so I'm already a premium member. Now let's tour the landing page real quick. So when you first land onto the Adobe Express site, it's going to look more or less like this at the very top. These are the organizational tabs that'll kind of help you thumb through the types of things you might want to create. Again, we're focusing on video for this class. So if we hit the video tab, you'll see now it repopulates a lot of different template sizes that we may need. It also lets us see some quick video that we might want as well, which can be very helpful. And then if we keep moving down, it moves onto a few different video templates, which there are a ton of. And again, we'll kind of mess with these a little bit more in a later lesson. Finally, if you keep scrolling down further, we come to our Adobe Stock videos that you can use. Again, if you're a premium member, a lot of these will be available to you, just part of your account. But if you're not, you might need to pay an extra fee to access some of them. And then the more you keep using Adobe Express, the more it starts to know about you. So if we click on my four tab, you can notice a lot of it, again, is kind of more video focused based on all the things I've done, with a bit more emphasis on some of the NAI features because I have used them a couple times. So take a second tour the landing page and get familiar with it. Something else worth noting is at the top there is a good old search bar. You know, we love a good search on an app. So you can start to delineate different types of things you would like it to search for and then type in keywords to see what pops up. This will prove helpful in a later lesson. Now, if for some reason you don't see your preferred template here on this bar, you can also head over to the plus key here in the corner. And when you click on it, it starts to show you different suggested sizes. It also will show you different sizes for other types of content you might want to create. You know, I see things here like a book cover, bottle label certificate. There's so much you can do in Adobe Express outside of the video sphere. So take a look at this. Familiarize yourself with some of the different aspect ratios and things that you can actually design with pre built templates that are the correct pixel size for you here in Express. Another thing worth noting is your stuff. As you build things out, it will populate here. So for example, if I go to brands, my personal logos and everything I do is already created and added into Express. So for my production company stumble, well, I have a lot of different logo sizes. How does Ascend is a podcast that I co produce. All of that stuff is here already. I've just added it to my Adobe Express account. This can be really helpful for, again, your social media managers out there and you small business owners out there who are going to be using Express to tell your story online. You can start to add your colors, your fonts, all of that kind of stuff into Express already and have it built in and ready to go. This can be very, very helpful, so check this out and you can also separate it like you can have different brands. Like for me, you know, I've put all of my brands together into one folder because there aren't that many. But again, if you're a freelance social media manager, maybe you have multiple brands that you work with. You can start to separate those brands out for yourself as well. And then finally, if we keep scrolling down on this left bar over here, we come to the scheduler. We're going to go over this in a later lesson, actually scheduling some of the stuff we create. But I want to just acknowledge that that is where it's located here in the main landing page of Adobe Express. Again, this is kind of just a quick overview of the landing page, so that way you can kind of familiarize yourself with what it looks like when you first log in onto Adobe Express. In the next lesson though, we're going to hop right into it and create our first reel from scratch. I can't wait to get into it again one more time. If you haven't already, go ahead and download the assets I've provided to you if you want to follow along with me and I'll see you over there. 4. Build A Reel From Scratch: Welcome officially to our first. First like real lesson, like we're not playing games anymore. We're going to make something. We are going to build a real from scratch and it's going to be a how to compost video. We're going to start off super simple, so again, we're on our Adobe Express main page. We're going to Instagram real create from scratch. So when we hit that, we are now moved into the all in one editor. Everything you create in Adobe Express happens in this area on the left side. You'll see now our sidebar has changed a little bit from the landing page version. We now have templates that we can access media. And by media we're meaning photos, videos, and audio. Again, more about that in a bit. Text, any kind of text. We want to add elements as well and within elements. So many different things you can mess around with in here. Backgrounds, shapes, icons definitely utilize the search bar built into this area of Adobe Express as well. Grades is relatively new. You can create different photo layouts and just kind of add different assets into them and be able to manipulate them further. Something else that's new to Adobe Express as well is different add ons. So definitely poke around here. If you're someone that's really on your productivity game, you know there's a lot of different add ons that are built into Adobe Express, Dropbox, built into Express as well now. And then finally, premium. Once again, I'm a premium member already, so I already have access to it. Now we are making a real from scratch. You notice that when we hit it, we are in a vertical workspace here. It's already picked the right dimensions for us and everything. I want to just add in one of the pieces of media content that I provided to you. So I'm hitting the media button and then I'm going to go to video and I'm going to upload from my device. I'm going to now add in composting process and hit open again. This is a video that went on my main Youtube channel that I shot in four K. So it's going to be natively horizontal, right? It's not going to natively be vertical. But you'll notice once it's completely loaded into express, a few things have changed. One, this video is now represented in our sort of makeshift timeline that we have here on the bottom of the screen. So if you've messed around in Adobe Premiere Pro before, or even if you've messed around with things like, I don't know, cap cut, other sorts of quick editors. This should kind of feel somewhat familiar to you. Each video asset that you add into Adobe Express is represented within a scene. And for some reason, if this is not showing up for you and it looks something like this, instead hit Edit, Timeline and it should appear. You can also zoom in and out here at the bottom. And you can also change the percentage if you so choose. That's another way to do it. Aside from just using the slider to view in and out. The first thing I want to do is I want to make this the correct size. And I can do that a couple of different ways. The easiest way you can head over to here where it says Fill video and hit that boom. It immediately stretches it out to fit within the frame. Or another thing you can do is you can easily just drag to whatever size you want. So this is actually a series of clips that I just strung together while editing the main video again, so pretending that I'm the editor and now I'm the social media manager working with this super rough sequence of clips that the editor put together for me, right? And it's showing how to compost essentially. And this looks pretty good, right? But we want to kind of speed it up. Right now it's sitting at 36 seconds, which in the world of the Internet is far too long. So we're going to just create some simple cuts to speed this up. I'm thinking, especially here, where it takes me a while to kind of put the different food scraps into the bin. There are two ways you can create a cut or break up a video clip in Adobe Express. Wherever the playhead is, you can hit S on your keyboard, that'll create a cut. Or you can also just move your playhead to wherever you want and then click the three dots in the corner and hit Split, and that'll also create a cut. I want to get the run time of this down to like 18 seconds. It doesn't need to be this long. So I want to make a cut right here. Let's make a little cut right there, split. I want to get rid of this whole thing. I don't need it, so we're just going to delete it. And then we can create a little cut again split. And then, let's see, I, I like the leaves. I just wanted to like action shots, like just moving. Another way you can adjust the duration of clips is by hovering over the edges of the different clips, and then just scooting down to however long or short you want them to be. You notice how when I did that, the timeline immediately shrunk to match. So another thing I want to do is I want to come to the beginning here. And I want to make this real, actually seem like it's loopable. So what I'm going to do is this first clip of me putting the compost into the car to then take to the dumping area. I'm going to trim, right. There. And I'm going to take this, this clip specifically. And I'm going to rearrange it. I'm going to put it all the way at the end. This will make sense in a minute. And you notice I'm just clicking, holding, dragging to the end. It's that easy to rearrange things. I see we still have a little bit of me there. So we're going to adjust it like so there we go. And then we're also going to trim that because we don't need, it's just a bucket in a shot, we don't need that. All right, let's play. Cool. Put some meats. Nice. So we took a video that was originally about 36, 38, almost 40 seconds. Got it down to like 24 seconds. That's feeling more appropriate for the Internet for sure. Now let's add some text. So I went over to the text tab and I'm just going to move my playhead to be back in the beginning. And we're going to hit Add Text. When we do that brings just up a standard text box, nothing amazing. But here's where we can start to have some good old fashioned fun, if you will. So editing text in Adobe Express is very simple, very easy. You'll notice whenever you click on something new, a new asset within Adobe Express, this secondary menu changes and adjusts to be whatever it is you're about to work in. So when I clicked on the video, now we got all of the video adjustments and effects that we can add. When I click on this text box we've just created, it then adjusts again to now show us all the different text effects we can do. I want this first one to say simply how to compost. And you can tell right now it's a hard, we can't really see it very well. Let's change the color to white perfect, just so we can have a better idea what we're looking at. And then let's kind of change our font. I'm really loving this font called Barber. I just like it. But something else you can do, You can also make us around with the recommendations that Adobe Express will make to you based on whatever you're doing. So you can literally hit that refresh button and see what font it throws out at you that it thinks will work well. Definitely give it a try. It's worth it. But for now, I'm going to stick with my Barber font because I really like it. You should be able to have access to this font as well inside Adobe Express. Now something I really like to do and utilize a lot here in Express is the dynamic text layout. I love this because what it does is it takes the text and however you move the bounding box, it adjusts the text dynamically fit within that new bounding box. So we're going to put our text right about here. How to compost. And then something else I want to do right now, it just is there. And you can see if we look at our timeline, it's there for the duration of the scene. So what I want to do now is I actually want to animate it in, you know, really, really quick simple animation. Nothing crazy. So what I'm going to do is I'm going to go to animation and I'm going to go to the Inn. I'm going to let it bungee in. And if I want to, I can make, you know, adjustments to that bungee. How much does it bungee? Which direction does it bungee? And then I'm actually going to have it bunge out as well, because I think that is always good. Something else we can do is if we click the Show Layer timing button here at the bottom. We also now see our text represented above our scene, so we can see how long it lasts. So now guess what. Just as we did with our video clips, we can do with our text clips, we can adjust the duration of our text. How long does it show up in this scene? Specifically, we've done our first text. Let's see how it goes. Perfect. So now that we know how to add video clips to our all in one editor and we also know how to add text to our all in one editor and add some animation if we want to. I'm going to go through and add the rest of the text to our reel of how to compost. And then we're going to pop in and see what we've created to your bin. Perfect, I like that. I'm going to change our color to be white and change it to dynamic, love it. I'm going to try to put it roughly in the same space. Animation, Bunge in Bunge out. Just the timing a little bit. Now when I get to the scene where I'm sprinkling these flakes, that's where we're going to add our next text, which will be add Bokashi to your Bin Bunge animated out. Cool. Then our final scene where I'm putting the compost into the car. Again, we want this reel to seem like it's playing on a loop or if people are watching it on Youtube shorts. Same thing. It'll kind of keep playing if they decide to play it again and feel like it never ended and we're going to change our ticks to say, and that we're going to make it white like we have been. And we're going to animate it in. But I don't think we're going to animate it out. Let's see. Hit the play button. Yeah, and that's because then it'll replay and it'll say how to compost. Eh, so that'll be fun. All right, so let's play our creation so far and see what we've got. How to compost. Get your Pacashi know, okay? Add your food scraps to your bin. Cool. So then we go, We're adding scraps. Adding scraps, ooh, old cheese. Mm, food scraps. Add your Pacashi to your bin. Amazing. And that's when we play it again. It'll come up as how to compost. Eh, Okay, so there we go. We've made it seem like it's always going to be loopable and running. Now let's take it a step further. Let's add some music. So if you have a premium account with Adobe Express heading over to media, you can then go to audio and you'll see we have tons of music that we can choose from. Even if you don't have premium, the music can still be available to you. You just might have to pay an additional fee to access some of it. So we're going to go with lo fi beat. Let's see we got here. So we've got some lo fi beat options here. We're just going to go with our second option here. So if I just hit it, it is now represented in our timeline down below. So now I'm kind of like making some final adjustments because I really want the music to kind of sort of line up. Yes, yes. And then I see that I could hear the music about to swell and I want it to go right down. Yes. Now, really quickly, let's pretend that we need to send this off to get approved, maybe by the company themselves that we are the freelance social media manager of. That's something that's really easy to do. If you want to share your work with someone, literally just come up here to invite. And then from here you can share in a few ways, you can add their e mail. So let's say I want to share this with Leslie. Leslie is an editor I work with all the time. And I'm going to let her know, here is my reel on how to compost for the class Intro to Adobe Express. And then you can also start to do a few things. So if I want, I can let Leslie have access to this completely and fully. So when she gets it on her end, she'll be able to have the full interface of everything I'm doing here and be able to move things around as she wants to. Or if you're someone who likes to be in control of all things, like me, you can make it so the person can only comment. So that way they can just leave little notes literally on the frame and give feedback. So a really amazing collaborative tool within Adobe Express. Final thing I want to do with this is I want to rename it. So let's rename this Intro to express real from scratch. Just like that, really simple. All I had to do was click and it becomes editable. And with that, we have created our first real from scratch. Again, I have provided this video clip for you to follow along and create this as well. If you want to pick a different font, mess around with the other animations, you want to do a different song, go for it, the world is your oyster. So in the next lesson, we're going to create another piece of vertical content. But this time we're not going to create it from scratch, we're going to create it from a template, one of the many, many templates available in Adobe Express. And we're also going to start to mix some of the different media types together in Adobe Express as well. I'll see you over there. 5. Create A Reel Template: In the last lesson, we created a real from scratch. Now let's create one from a template. Adobe Express has a ton of free templates available to get the full range of all the templates available to you though, you'll need a premium account or a full Adobe Creative Cloud account. But even so, 399 have some great stuff too. For our template, we're going to go over the three benefits of composting using Bakashi style composting. Which is like those flakes that you saw on the first lesson I was putting on the food. That stuff actually helps those scraps break down in this really interesting way. Are you into composting yet? You should be. Here we go. First things first, we're actually going to use the search bar up at the top search bar. We're going to twill down and switch this to templates. And then we're going to type in tutorial. And you'll see when we do that brings up a multitude of different templates that you can now utilize across all the different things that are available to you on Adobe Express. That includes photo templates, video templates, that includes things like brochure templates as well. Like all that kind of stuff, you see, it's all kind of mixed in here together. And then if we go to our left side here, we can start to make different options based on what we're looking for. So again, you know, we can go free again for those y'all who don't have a premium account. This will be your buddy right here. So now we're just going to keep it on all. And then we're just going to video here at the bottom. And you'll see when we do that, you know there's a variety of different types, but we're more or less in a vertical atmosphere at this point. And again, note how many templates are available to you. There's like so many you can choose from. Go ahead and try to find this one though. This specific template is the one we're going to work from. And I'm picking it again because I believe it should be free. Okay. It should be a free template available to you. You don't need a premium account to use it. So when I click on it, you'll notice we hop right back into the all in one editor. But now, unlike when we started from scratch, when we hop back in, the template is now there and all the scenes are broken up for us. We can actually click through and start to check out different things, et cetera. And I picked this template because it's giving us that simple sort of like kind of listing out things for an IG real Youtube short. I think this could work for stories as well. Now that we're working in a template, there's something else I want to show you. And it's kind of an extension of touring the landing page. So before when you were touring the landing page, you know, you saw that I had my colors built in to my branding. I also had my logos, et cetera. And talked about if you are a social media manager, you could do that for yourself as well. Something else I think is really great is that you can pick color themes for the different content you create here in Adobe Express as well. And a theme is always just up here in the left hand corner. So I'm going to hit it, it ends up bringing up a list of all these different themes that you can start to utilize. So again, we are the social media managers for our composting company. So let's just type in like earth tones. Okay, We start to get a lot of earthy looking colors. I like this one actually. I like that they threw a little maroon in this one. But obviously, you know, there's a lot here to choose from. And this is all powered by Adobe color. Worth noting. Let's go with this one. And when I click it, it's going to now implement this color theme into our template. With one click, boom. You can see that our whole time line is transitioning and changing, implementing into the color theme. And it actually looks pretty good. Something else worth noting as well is the background color when you click on it. Now your page theme. So that color theme we picked is now represented here. And then additional supplemental colors are recommended to you here. This is the page theme that I picked. Secondary colors are here for you as well. Again, this can be so helpful when just trying to create, you know, a piece of content that has a seamless look and feel to it. Pick a page theme, color, theme, go for it, and then just like go to town. And so now with a few simple clicks, let's adjust this first page. So again, this is a template, so obviously we don't want to use this video, but we can easily swap it out, okay? When you click on any asset that's available to you in the all in one editor, our left hand tool bar starts to change and adjust to be able to give you those parameters for said piece of asset. Here we're going to go on this button right here to the hit the replace button. And we're going to upload from device with this first clip. I want you to pick backache clips. Now you'll immediately notice, right? Remember I shot that whole video in 16 by nine, so horizontal. But when it came and replaced the clip, it already is in the nine by 16. This template has built in a designated crop which you can adjust yourself. All you have to do is highlight said video clip, go to the crop tool and then build out the crop how you want it. So maybe if you wanted to be a circle, you could do that triangle. You could do that, you know. The world, your oyster. Really have fun with it. One thing I do want to note in this is that the video clip that I told you to pick is actually quite long when you click on it and then you come down to the time line. You can see here how the video clip actually technically extends past the scene. And I actually want to not include any of this section of me opening the bin in this video clip. I don't want that. So all I'm going to do is click my video and I'm just going to drag it down to include the section of the video that I want which is essentially when the flakes are in the frame, you know. So let's play this real quick. Perfect. Yeah, that's great, that's what I want. So let's update our text. All right, so I'm going to type here and why, again, we're pretending that we're the composting company, why we use Bakashi. Okay, now this font is just, okay, I feel like we're really onto something with our Barber font, so I'm going to put it there and I'm also going to make it dynamic because you'll know me. I love some dynamic text for this bottom one. I'm going to switch it to three composting benefits. And I like the animation that they've used to bring it in and out. I think it's really simple. It's really straightforward. The video is nice. Now, something else I could do is say I felt like the text was hard to read for some reason. You know, I could add a simple shadow if I want to, like a classic shadow or a haze behind it. But again, I don't really think it needs any of that. But those are options as well. Now let's do our second frame. So this is going to be our first tip. I would say that our first tip will be with Bakashi. You can actually compost all solid food waste. So that's actually something about Bakashi that's really interesting while I pick our font here and then Dynamic, and then I want it to be more like that. Let's change this bottom one to be meat and dairy products. So again, we're going to switch out this photo. We're going to hit the replace button. And now we're going to utilize Adobe Stock. That is again embedded into Adobe Express. Now again, I have a premium account, so whatever I find I can use. So I'm just going to put food scraps. Let's see what I find. Ooh perf. A lot of different options here. I think this one actually works. Let's see what we have so far why we use Bokashi. Three, composting benefits. One, you can compost all solid food waste. On our second rule, I'm going to go to our background color and I'm just going to pick another one from within our color theme that we chose. All right, so our second one, less smelly. You know, composting can get quite smelly. So fermentation helps to reduce odors. I'm letting express do a lot of the design work for me and I'm also using all of the guidelines when I move around. It kind of locks things into place for me as well. Utilizing all of that for our second photo, smelly trash, see what we get? It's giving stock. I'm kind of here for it, you know. Sometimes it is kind of good to be just like ridiculous with it, you know? Let's go with this one. This is a premium because it has a little crown. But let's go with it and then let's adjust the placement of the photo using adjusting it within the crop that's created 'cause it going to actually like the crop. So all I did was just scoot it over a little bit and click away so I can see where it's at now. Moving right along. So that's our second tip. Third tip minimizes pests. Again, we're going to adjust our font, And then we're obviously not talking about make up, we're going to put no bugs, exclamation point. Let's adjust our photo, and we're going to type in bugs on trash. What does that give us? Ooh, other gross things. Ooh, that is. I think people who have kept their trash inside too long know that one though. Maybe. So maybe. Let's go with that. I do like the color contrast we're getting here and then our final frame. Again, this feels too close in background color, so I'm going to click on the background and I just want it to be. Let's go, we haven't had this one yet. Then we can invert the text. We can just invert the text, so we can just pick another color from our page theme that we picked for our text for readability. And that's what we'll do. This will be like a bonus tip. Again, change our font bonus tip, make it centered, increase the microbiology of the soil. And I'm going to scoot this in because sometimes I want to make sure it's not too. And then I'm going to make it a little bit smaller. There we go. I changed it to 50. Then again, she's a lovely lady, but she's not who we're looking for. We're going to take that same Bokashi clip again. Once again we're going to pick the nice buttery B roll section and then let's adjust the footage to actually, there we go. I think we just need to adjust placement a little bit now. Let's see what we got here. Yeah, so just like that, we have used a template to create a quick 123 with your composting. So let's play it back and see what we got why we use Bakashi. Three composting benefits. One, you can compost all solid food waste. Two, less meli. Three, minimizes pests. And four bonus tip increase the microbiology of the soil. That whole situation, again, is around 17 seconds. So this could work in an IG stories. This could be a standalone IG reel. We could put some music under it if we want to, or it could also be a Tiktok. It could also be a Youtube short. So let's go ahead and rename this. Why Bokashi? Three tips. So that way we've got it renamed and ready to go. If you want to go back into this lesson and rewatch certain sections to follow along with me, feel free. Remember, the clip I used for this is Bokashiclips. That's the one I used and I used it at the beginning and at the end. The rest is actually Adobe stock images that I used within Adobe Express. Throw in some different keywords now that you more or less know what Bakashi is and have fun with it. So for the next lesson, what we're going to do is we're actually going to create a carousel post. Because carousel posts are great for boosting engagement, especially on Instagram. We're going to create that. We're going to mix some media together as well over there. And it's going to be all about how hot the composting piles get. Okay? Which is actually quite fascinating. Okay. It's riveting stuff. I'll see you over there. 6. Create A Carousel Post: Hello again. Now we are going to create a carousel post for Instagram. You'll notice how with each thing we're creating, through the lessons, we're adding more and more elements. This is going to be no different. We're going to add even more stuff. Now, Carousel post can actually be really great for engaging with people and creating more content. Because you never quite know what page of the post of the carousel post the algorithm will throw to the person, which will then make them activate and swipe to the beginning to see the whole thing. Carousel post can be a really great tool for your creating arsenal, if you will. So to hop right into creating a carousel post, what we're first going to do is we're actually going to hit the social media button here at the top. And then probably the first one here will be what you need. Instagram Square Post, and we're going to hit Create from Scratch. So when we do that, we get our perfect square, which is what we need for a carousel post. You can do carousel posts of different sizes, but for what we're doing, we'll just be using the square. So right now our post only has one page, page, one of one. So what we're going to do is we're going to add more pages. I'm going to show you how to do that. In the top right corner, we're going to hit this little View All Pages button. And when we do, we now see every page that is available to us for this particular piece of content we're making, which is just one. Now the way we add more is we just hit the plus sign and it will then make a new page that is the same size and dimensions as the previous page. You can keep going pretty far, or if you want to have pages in a post that are different sizes, for whatever reason you can do that. You can actually go to this plus sign up here and click Add a New Page. And then you can choose Custom size and go from there to create a different size page if you want to. But again, this is our carousel post, so we want all the pages to be the same size. So now that we've done that, let's go ahead and click on the first page. And for this post we're going to talk about how hot the piles get constantly, just re using and re upping everything we're creating. Right? So we're going to type in earth tones again. We're going to pick a new, actually not even new. We're going to pick the same theme we had before and we're going to engage that theme now. So we have it throughout the rest of the post. So color theme, ready to go? I like this background. Let's start off really simple with some text. Composting is hot. So we have our text here. Again, we know what font we like, right? Barber, we know we like it dynamic. Right now I want to just like add to the text a bit. And now we're going to start messing around with the elements that are built into Adobe Press. And we're going to keep it simple. We're not even going to go super crazy with this, but let's head over to shapes and let's do just like a simple square. And I'm going to pick the square up and move it and just kind of make it more or less where the text is. Now you'll notice it's covering the text. We can't read it. So before we were working from the all in one editor for video, you saw that we were working in that timeline in the bottom. But when we start adding elements, text, things like that on top of each other, they then appear on the right side here as layers. If you're familiar with Adobe Photoshop, for example, it's kind of got the same idea. So right now the square is on top of our text layer, that's why we can't see our text. So what I'm going to do is I'm just going to take the square layer and drag it below our text layer. And now you'll see our text comes through. So think of it as a two D flat space that you are then putting things on top of. That's how it works. And again, this activates when we're not doing anything in relation to video. Now with the square selected, you see a few things can change for us here. We can start to mess around with things like a border, which actually kind of like we can decide if we even want a fill at all. Maybe we don't, you know, and maybe that's what we end up with. Again, play around with it. Opacity. We can mess with the opacity a little bit. You can also mess with the blend modes. And similar to text, you can mess around with the animation as well. You can animate the square in and out, have it loop, all that kind of stuff. I like this so far because on the bottom half, we're going to add some video. So let's go to Media. And I want you to pull in our Smoky piles clip. Now you see we have everything activated. So our timeline now is activated again. The timeline is for when we add video assets to a page. And then all of our static assets as well as our video actually are all on this right side. So we can decide how things are layered on top of each other. And again, you're seeing how we keep adding more and more elements. It gets more and more complex but still manageable. So I want to take our piles clip and I want to actually make it to where it fills up most of the bottom of this frame. So we're having like a really dynamic frame here. And there we go. Composting is hot. You know, this is a carousel post. So we only ever need things to be up for like three to 5 seconds. Like this scene, this moment doesn't need to be terribly long. So let's go ahead and just have it there. So I'm just moving the playhead so I can kind of see where it ends. And then I'm going to adjust the clip length just by clicking and dragging to where I want it play. Perfect. All right, so that's page one, our carousel post. Now let's do page two. For page two, we're going to reiterate that it's hot, right? We're just going to have some fun with it. So I'm picking one of the additional colors in here. And then I'm going to upload that same clip again added here. Let's make it a little bit smaller. Let's put it more or less in the center, but not completely center, but just like a little below center, I think. Then I want to make it maybe a smitch smaller. There we go. So I'm having the playhead go to where I want it to be, just so it's easier to trim. Perfect. Again, this doesn't need to be long. So I'm going to play through and I think that's good enough. Like I just, I want the audience to see the steam coming off of the pile. Cool 4.4 seconds, not too long. Something I like to do with my branding and my style of creating content is I like to put like drastic drop shadows on things. The way I would do that with this is I would just go to elements again and I would take another square. I would make the square more or less the size of the video. More or less like it doesn't need to be perfect, but more or less the same size of the video. Then you see, all I did was like go just slightly slanted down, that's it, Boop. And then I'm going to change the color. I want it to be white. And then I'm just going to drag it now under my video just like that. We have a really simple sort of basic drop shadow, harsh drop shadow on the video. And then we're going to add some text. So okay, here we go. We started off with composting is hot. See the engaging pot pile? Cool. And then the next one literally close up, so we can see that steam coming off of the pile. Right? All right, so we've finished two of our five pages, next page. So with this one, I want to kind of show y'all how you can start to play around with a different blend modes here for different pieces of media that you add as well. So again, that Smoky Piles clip, we're still using it, but what we're doing now is we're just picking a different part of that same clip. Okay, so we're going to scroll through, we're going to scrub through, and we're going to scrub till we get to here. All right. And then we're going to adjust again. You can either trim, you can either split, there we go. You can either split it is the keyboard shortcut or you can just drag and trim like I just did. That's probably enough to get the point across. I think that's going to be like four or 5 seconds. It is perfect. Now we're going to make this full size, so fill the screen, fill video and then our background color again, we're going to pick one of them. Let's go with this one. Now, again, it's the background color, but I made the video cover the whole background. So like what are we doing? Well, we're heading over to the blend mode, okay? And we're going to screen it. Do we want that or do we want multiply? Ooh, multiply is interesting. Maybe. Do I want the opacity full? I think I want the opacity to be 100. I like that. I like that. So we have our video. We blended it to make it look like interesting to have that sort of color tone. Basically, it's taking the background color we used and it's multiplying it through the video. Now what we're going to do is we're going to add some text again. Piles can reach over 150. If you ever wanted to know how to type the degree symbol on a Mac, it's option shift eight. There we go. There we're going to put it like right in the center, smackdab in the center. All there we are. What we got so far, composting is hot. Literally piles can reach over 150 degrees Fahrenheit. All right, Now for this fourth one, we're going to use a different shot that I've provided for you. We're going to use temperature piles. And we are going to fast forward till we get to actually seeing the temperature okay again, we're going to scoot our clip down until we see our temperature gauge. I want it like right when it starts. Perfect. Don't need a lot. Okay, just need a couple seconds. We're going to fill it up again, fill the video. We're going to adjust it over just a little bit to make sure that the temperature gauge is always more or less centered. I'm going to pick a lighter background color this time. Let's do screen. Yes, I like that better screen. And then once again, we're going to add our text and go higher heat. Boom, that's what I want for this last one, we're going to make it about learning more. Our last piece of video clip we're going to use is the aerial compost piles. Throwing it in. We're going to fill the video and then we're going to blend it to screen. It's just the decision you just make on the spot. You just do, it feels right, You know what I'm saying? Nice Again, we don't need much. Do I want to animate this sin? I think I do. Yeah, just a little b. We don't even need it to bunge out. Just like that, we created a super engaging carousel. Post composting is hot. Literally, piles can reach over 150 degrees Fahrenheit. Higher heat kills pathogens. You know, we threw in a little fat little figure. It's really that easy like. All right, so one thing I want to note with this carousel post in particular is when it comes to time to post this, you know, there's a few ways you can do it. One, we're going to talk about scheduling posts in a later lesson. That's coming up. So yes, but also in case you're someone who maybe just wants to download what you create right onto your phone, right to your computer, whatever it may be. I want to make sure you download something like this correctly. What you would want to do is you would want to download all of the pages and then you would also actually want it to be an MP four. You would not want it to be a PNG because the videos won't play. An MP four is a video file. And you can see it's already recommending that you do it as an MP four because it knows that there's video files in there. So it won't you be able to plan. But I just want to make sure that is said and known. And again, you can decide if you want to do just the selected page or all pages. And then you would just hit Download and it would start it in the background. And what it'll do is it'll send you a zip file and zip it, all the separate little videos it's creating for each of our separate pages will be in there for you. Just like that. You can create something, throw it onto your phone if you just prefer to post in app directly rather than using the scheduler. All right, so we're moving and grooving, okay. Productivity is at an all time high. We have now created three pieces of content. I repeat three pieces of content for our composting company. We're basically social media, extraordinary. In our next lesson though, what we're fitting to do, it's going to be great. We're going to actually move away from video, we're going to move away a little bit from all of that. And we're going to explore utilizing some NAI features to create some interesting thumbnails and covers. I'm going to show you how you can do a lot in Adobe Express to alter an image without necessarily needing to open Photoshop or light room. Let's go. I'll see you over there. 7. Thumbnails & Gen Ai: Okay, I know this class is all about video, Adobe Express. And it is. But you always have to market your video with an engaging thumbnail. Otherwise, who's going to watch all the hard work you put into making the video content? Okay, thumbnails are important. So let's get into Adobe Express and make a few thumbnails. Adobe Express is essentially Photoshop and Light Room Light. And I'm going to show you a few things you can do with photos or still images to enhance them. And we're also going to touch on a little bit of in AI excitement. So let's get right into this. Currently, there are a few different ways that you can use Adobe Fry Fly, which is built into Adobe Express. The first way is text to image, where you can literally type in a prompt. And then it will create an image in a certain style and look based on your prompt. The second is text effects, where you can, again, describe what you want the text to look like. And then it will generate that text, whatever it is to look that way. And then two things that are kind of relatively new to Adobe Express as of filming this class. Anyway, of course, they're always adding things, changing things. Text to template is currently in beta. This is only for making templates that are still images or still templates. Maybe it's something like, help me design a flyer for my five year old's birthday and it's astronaut themed. Boom. It'll kind of put together a template for you based on that. And then finally, generative fill. This one is where you can actually remove and change things within an image relatively easily. Those are the four ways currently that you can use Adobe Firefly in Adobe Express, we're going to focus on two. We're going to focus on the text effects, and then we're also going to focus on the text to image. So let's hop into it now and create a thumbnail using the text effects. So we're an Adobe Express and I'm going to come up to the top social media. And when I do, it's going to bring up, again, a lot of the different standards that we'll probably need. And we're going to go to Youtube thumbnail, and we're going to go create from scratch. So again, this brings up the exact size we need to create a Youtube thumbnail. Now the first thing we're going to do is we're going to add two photos. So these are just interesting stills that I pulled from. Again, that long form compost video that I did on my channel. I want you to pull in this image and this image and boom, they're bringing them both in. So I want to do a starting off here, going here kind of thing. So the first thing I'm going to do is I'm going to like loosely drag them to the sides of the image that I want. To the sides of the canvas, if you will, that I want. So I want this one here, ish, right? And then why you need to pull the other one out of the way? Huh? There we go. I want this one to be here more or less, and I wanted to wear, Obviously, all of this is more or less on this side of the frame. Then what I'm going to do is I'm, and I'm going to crop it in an interesting way. Usually you'll see the crop is just like, straight down the middle. But again, we have these interesting crop features and tools here in Adobe Express. So I'm going to crop this image to be parallelogrammy. I'm going to scoot our crop over to more or less be about halfway of the entire page. And then I'm going to hit, okay, that's more in the way here. That's about halfway perf. Then I'm going to take our second image, and I'm going to drag it to now take up that other side and adjust it accordingly. Holding the shift key, I'm clicking to have both images selected now. And I just held the shift key for that. I just want to like make sure we're relatively center, that feels pretty good and I'm clicking away. Nice. So that was easy. Now I want to just slightly adjust color on this. You know, I want to just do some quick photo adjustments, Quick tweaks. Adobe Express is essentially like light room, light. So I'm just going to go to the adjustments tab here. And if you've experimented with light room, if you are a photography enthusiast, a lot of these parameters here and the adjustments for this photo should look pretty familiar to you. I know me personally, I like to up the contrast on things when possible. And then I kind of want to calm the highlights down a little bit. And when I did that, you'll notice we need to adjust our crop a little bit because we can see the edge of the frame right here. So that helped. So knowing that, let's adjust our crop to be all the way covering the frame. Perfect. Ooh, I actually know I like the shadows. Yes. And then for this one, I want to go to adjustments again and again with this one. I actually really like how it looks. I wonder if it's more about upping the contrast. Yeah, there we go. Contrast. Contrast. But then don't want to lose my bright. Yeah, yeah, yeah. And I'm just eyeballing it. Nothing crazy, you know? So now we have our two images. This looks great. Now I want to make our middle be a little more defined so you can really tell that it's two separate images. Right? So again, I'm going to use our elements. I'm just going to go into shapes, pick a square. And I am going to make it relatively skinny and long again, I want it to stay pretty skinny, boop. I'm going to use this to kind of rotate it. Ah, there we go. Perfect. And then I'm going to change it to be white because I think that just stands out more. Okay, so now we've like delineated between the two images a little better. And then, you know, super simple text. Let's do all right, from this. And then let's pick something in our colors that we've been using. Of course, we're making it dynamic because hello, who are we? Click away, there we go, from this. And then we're going to it with a two this. And you know what we're going to do. We're just going to highlight this layer right here. Command C, control C on a PC, command V, control V, duplicate of it and drag it over. We're working smarter, not harder at this point in the lessons now. All right, and then we're going to go, we're going to adjust it a little bit, and then we need to hit it with a different color. Love it. And let's get it with an arrow. You know how they do the little arrow thing sometimes. Let's throw that in there. So we're going to go to elements and then we're just going to search arrow and see what comes up. Look at this, that is. And it landed in the perfect spot. I love that. Now it's black, which is kind of hard to see. But let's see what we can do. Can we change that? Oh, we can straight up change the color. I'm really loving. There we go, I really want to show up, and I'm making the border thicker. And so there you go. In a few simple clicks we have now created from this to this kind of thumbnail. It's giving. Engagement giving. Is that compost behind, or is that trash behind her? What? I want to watch this video, so now let's make another thumbnail option. I'm literally going in here and just creating a new page, because I'm going to call this whole situation just like thumbnail options, you know, a new page here. Again, let's pull in one of these stills from the video that I provided to you. Let's pull in this one again, and then let's go ahead and have it fill the page. Perfect. So now I want to kind of show all what's really neat about Adobe Express, which is the integration of Adobe Firefly. So in the text area, we're going to play around with the text effects built into Adobe Express using Adobe Firefly. So when you go to the text button on the left side, of course it brings up all the different texts you can search. But at the very bottom it says text Effects. So we're going to click on it and you'll see we have all these different, already created three D text effects that you can mess around with. But we actually want to create our own text effects. So I'm going to hit Add Text, and then I'm going to change it to Compost. And then I am now going to go to Text Effects. So this is where you can go to actually start integrating into Adobe Firefly. And I want to type in like golden dirt and veggie tubles. Let's see what we get. Oh, instead of golden, I think that's confusing it. Let's go yellow, yellow dirt and vegetables. And you'll notice it's doing it in the style of the barber font we've been using. Now that may or may not be what you want. You can start to play around with using a different font, like maybe I just want to use this Acumen Pro font because I just think it'll be a little better, you know, for the shape of the letters with Adobe Firefly. Interesting composting. What about, so I have it set to realistic? We can also play around with some of the different styles that are available to us through Adobe Firefly. And again, I just like put in a prompt and it's like making text with that. So what about Ooh, embellished? What does that mean? Ooh, that's interesting, this is interesting, this is quirky. And then you can see the results. You can start to pick different ones. I like this 11 thing I will know is if you're playing around with Adobe Firefly and something looks a little off, a little wonky. Make sure to let them know what the thumbs up, thumbs down or red flag. Because you know with all of these types of things, they're always trying to work on it, improve it, et cetera. And so giving that real time feedback is actually very helpful. You start generating things and then you're like, well what if I tweak this? And what if I tweak you? See I kind of like loose better. I like that way better. Okay, final thing I want to do with this, I want to also now add a little shadow. Yes. To help with visibility, got to go black. Yes. So we've created two Youtube thumbnails. One just altering images and using the sort of built in Photoshop and light room light features here in Adobe Express. The second one using NAI, text effects from Adobe Firefly. Now I want to create a podcast cover completely using Adobe Firefly. So I'm going to go up to this plus sign instead of just creating another thumbnail. That's. Completely horizontal. I want to create a custom size thumbnail because we're going to pretend that this is a podcast cover. Let's say we're turning the video I created into a podcast episode of something as well. So for podcast cover is at least on Spotify, it's 3,000 by 3,000 pixels. I just kind of know that because I have a few podcasts. So add page, boom. We're going to double click. So we go in there, now we're going to head over to media. And if you go to the media tab, all you have to do is hit text to image. And again, this is a podcast cover, so we want it to be square, So we're going to hit Square. Now when you do that, you'll see it's just going to bring up a square prompt. And this is their sort of text to image icon. Because we haven't typed anything yet. I want to go ahead and have this be the size of our page, so perfect, then let's type out what we want our image to be. So this is all about composting, this is all about richness of the soil, all that kind of fun stuff. Let's type in something like a woman holding soil with vegetables, fruits floating around her in the amosphere. And currently we have it on art. Let's leave it there and let's see what happens, y'all, This one's interesting. I like this one. So to get to this one, I picked the style wire frame and cartoon, and then I let it generate a couple times before it got to this. Let's see this one. I'm really liking this one, so that was fun. Now let's say we needed to maybe resize this one to be, I don't know, an IG cover or like a still frame cover to promote the longer Youtube video. We can do that really easily in Express. So let's double click on this one. And you'll notice the Resize button here in the corner. And literally we can just go through and click the options that we want. And then hit Duplicate and Resize. Boom, it quickly resize them to be the correct size that we needed for both things. It even took a stab at putting the text right about where we would want it. And then from there, you know, we can come in and make some quick adjustments just to get it exactly where we want it. And maybe with this version I would put it like right in the center, who knows? So that way it's not, you know, getting covered up by any language or something like that. But either way, resizing and express done easy. So we've created multiple thumbnails of different sizes using the resize feature. We've created two unique thumbnails for a platform like Youtube. Also a completely original image using Adobe Firefly. We've covered a lot in this. Again, go through, play around, have some fun. And I will see you in the next lesson because we're starting to wind down. The next thing we're going to do is we're actually going to create a Tiktok from scratch and we're going to use voice over. It's going to be great. I'll see you over there. 8. Create A TikTok From Scratch & Use VO: Okay, welcome back. So, so far we've focused on Youtube and Instagram. But now I want to transition to Tiktok a little bit. Tik Tok is more where you go to just exist, you know, and show all the multiplicities of your existence. So for this lesson, the clips I'll be using I have not provided, but y'all can still follow along and understand everything that's going on. In this clip, it's going to be someone that works at the facility talking about contamination because that is a pretty important thing when it comes to composting. When people put the wrong stuff in the bins and then they actually have to go through and find them. The number two things that we find consistently winner all around is rubber gloves. I mean latex nitrogen gloves from all the food workers at some of our commercial clients. But number two spot for most things found silverware, This is sitting at 55 seconds, a bit too long to make the point we want to make. So we're going to like cut it down super fast because that's what we do. Upper gloves, I mean latex nitrogen gloves from number two spot for most things found silverware. So I go around every time we open, so it's super rough. I'm now going to go through and make sure everything looks pretty good and is full screen for most things, found its silverware perfect. And then we do this one, and as you can see, I've hit some pay dirt which won't pay us in dirt. Perfect. Looks like that'd be like a quick tiktok, you know of. Like the things that make it a bummer to compost sometimes. Hey, don't leave silverware in your barrel. Now another thing that I think happens a lot in the vertical video sphere is using voice over. So maybe instead of having him talk, because maybe he takes too long and we're trying to get to the meat and potatoes of the topic because we all know our attention spans are not what they used to be, especially now here on the internet. So let's add some voiceover to make this super easy. So I went over to media audio and then literally there is an option here, record voiceover. You just need to allow permissions. And then from there you can pick your microphone. If you have a microphone plugged into your computer, you can plug it in. If you have a phone, you can use your phone as the recording device as well or you can just, you know, your computers built in audio if you want to. I'm just going to use the computers built in audio, just know that it might not be the best. I'm going to hit record and I'm going to just start talking and let's see what we can get here. I'm just going to roll on it. We're just going to try it out. You know, the biggest struggle we have here at our composting company is contamination. Workers don't leave your rubber gloves in the compost bin. They don't go there. Latex does not biodegrade and also silverware. Make sure those are getting busted and not ending up in our compost piles. Please. Thank you, because we're trying to save the Earth. Boom. And now you see my voice over is available. So let's see how we sound. Contamination. The biggest struggle we have here at our company. Alright. So we're still hearing his audio in the background. We don't want that. So what we're going to do on each video clip is we're going to click on it and then we're going to head over to the volume and we're just goning to hit mute and so that way his audio isn't playing and we just hear what mine is that I've recorded. All right, so we've muted all of them. Let's play. The biggest struggle we have here at our composting company is contamination. Workers don't leave your rubber gloves in the compost bin. They don't go there. Latex is not biodegrade and also silverware. Make sure those are getting busted and not ending up in our compost piles. Please. And thank you, because we're trying to save the Earth and this is our Tiktok from scratch, using Vio. See? And just like that, Ila make a few cuts, add some voice over. Bought a bing, but a boom, have it go out. I would export this out using the download button. Post it to Tiktok. And the next lesson, I'm going to show you one more new thing. Adobe Express also does closed captions. I'm going to quickly go through it and then we're going to start scheduling some stuff. Y'all we're moving and grooving, are we talking about this, Are you talking about this for a second? I mean, we can go ahead and fade out, but like let's talk about it. Like we're doing so much together, it's kind of insane. 9. Closed Captions In Adobe Express: This one's going to be pretty short, sweet and straight to the point. As an instructor, if you will, as someone who has taken the time to put together this course for you on Adobe Express in video, in Adobe Express. I feel like I just need to tell you about the caption video feature in Adobe Express. Okay, it's relatively new. It's getting better with each iteration. But I feel like I wouldn't be a good instructor if I didn't at least mention it to you and show you how it works just quickly. Like just quickly. Because I want you to succeed and I want you to use the tools, you know, use the tools for me. It shows up right here in the suggested quick actions. If for some reason it doesn't show up for you there, go to video. And I am very sure, Video quick actions, it'll show up there for you. So let's go ahead and click on it. When you click on it, it brings open a completely new window. Now I'm going to drop a clip into it that is relatively short. Something I will say about this feature as of the time of filming this class and producing this class, it works well. I will say that for every minute of content, it takes about a minute and a half of it to generate the captions for that content. So keep that in mind. Also, as you can see, it says right here, you can only put a file that goes up to one gig and 5 minutes. So keep that in mind as you move through. As you can see, though, a lot of languages are already available. Adobe is constantly adding more. Stay on the lookout. They're always working on it. So let me go ahead and add a video that I think will be kind of fun to have it caption and we're just going to watch it go. Uploading media, you can literally see it working. I love these little graphics. All right, so as you can see, it has now added some captions to the video and we can actually play it back and see what we've got. I hate fish days. It's always nice to start off the morning with two large Starbucks coffee grind barrels smells way better than fish barrels. That was my comment. He is such a fun person. All right. One caption was a little off it. Thought it said her. He said her. When really? He said, uh, so we can go ahead and very quickly change it. Uh, and you'll notice adjusted very fast and then the rest of it pretty accurate. I think he said coffee barrels grind barrels technically. So let's go ahead and fix that real quick. Just come in here and put that grind barrels. Those are what our captions look like. But if we wanted, we could create block captions. Let's see what that looks like. I hate fish days. It's always nice to start off the morning with two lard, cool. Or we could do loud. I don't know what loud looks like. Oh, that's fun. Some of these are new, these weren't here before, so I am seeing them for the first time. So like you, I hate fish days. It's always nice to start off the morning with two large Starbucks coffee grind barrels. Oh wow. That's actually really neat. Okay, let's do this one. I know I've seen variations of this. Ls smells way better than fish barrels. Oh, all right, let's go with this one. I think it's fine. We can also customize the color if we want to. Interesting. Okay, now from here we can either download this video directly as it is now with the captions built in. Or we can now open it in our all in one editor. And guess what, when we start showing our layer timing. I hate fish date. The text now shows up as layer timing To start off the more here. So let's say we want to now resize this to go on something like an Instagram, real boop. It's now resized and we can take our video. I hate fish days. It's always nice to start and mess with it. And so there you go. This is something I just really wanted to show you all that's available in Adobe Express. Are there other alternatives you can use out there? Definitely. But I felt like as your instructor for this class, I would be remiss, if you will, to not at least show you that it is an option. And of course, as Adobe Express keeps getting better and better, the captions will get better and better as well. Especially the amount of languages. I think that's the thing that's the most exciting is they're getting really good with the languages and the amount of languages that they offer. All right, so now that we've covered that in the next lesson, which will be the final lesson before we conclude our wonderful time together, which I have enjoyed me myself, I've enjoyed it, I hope you have too. We are going to go over scheduling in Adobe Express. You can schedule out posts across a variety of different platforms. And it works really well. So we're going to go over that in our next lesson. I will see you over there. 10. Scheduling: All right y'all, we have created so much content. Like, can we talk about it for a second? Can we talk about it for a second? We create a lot of stuff, but obviously none of that matters if we aren't posting it right. The whole point of this is to post it somewhere. So in this lesson, we're going to go all over scheduling. And to start off, there's a few ways to get to the scheduler within Adobe Express. The first way is when you're on the main page here, just hitting the schedule button, that'll bring up the scheduler. There's a variety of different ways that the scheduler can show up. The main way is calendar view. You can also have it show up by week. And to get to where you can manage your connections across different social media platforms, you just come up to the right corner and hit Manage Connections There. You'll see all the different platforms you can log into so you can start posting. So something that's really exciting is you can actually post directly to Tiktok in here, which is really interesting. Adobe has worked very closely with Tiktok specifically to make sure that it does not hinder your performance if you post directly from Adobe Express into Tiktok. So I can't speak for all the other platforms, but I know for Tiktok for sure it's handled. That being said, connect everything you want to connect. And then you can just start scheduling. You can start from scratch, from a new post. So maybe it's something you already created and you just want to drag and drop it in and schedule it for later. You can do that. And then you can also pick which platforms you want it to go to or let's say you've been creating things in Adobe Express and you want to now schedule them, then I would recommend the best way to do that is to actually go back to whatever you've created. So let's start with this one. This was our post where it's a carousel post. So let's start off with this carousel post we created, right? We want to share the whole carousel post to our Instagram. So the first thing we're going to do is we're going to come over to the Select All button here in the corner and click all of them. And then we're going to hit Share. From there we're going to go Schedule, because we actually want to use the schedule and schedule it for later. Now you'll see here, it's already starting to upload everything we created to be ready to go. And this is just like a soft launch. Upload. Okay. It's not actually posting anything, it's just a soft launch. I'm going to pick Instagram, we're going to make it a post from here. You'll see again, everything is still uploading in the background. I can add my caption and then something else that's interesting. You can also put like what you want your first Instagram comment to be if you so choose. And then from there we can hit schedule. So once you do that, you can schedule it whenever you want. Let's say I want to schedule it for next week at 04:30 P.M. Yeah. Then I would hit schedule. Now this post is ready to go. It's literally that simple. If I want to go and see that it's ready to go, Again, heading over to the schedule button, let's switch it to be the month view and boom, there it is, scheduled. It lets me know in what app and when it's planning to go live. Okay, let's do this one. This was our Y we Bakashi post. Let's share again and let's schedule this one to go to Tikta. So I can either publish it right now or I can schedule, I want to schedule for later because I just like that does Bakashi though. I mean, obviously you're going to be a great social media manager and come up with way better captions than me. But here we are. We already have a post coming out on the toy net. You know, let's have them both come out on the same day so you all can see what that looks like. And this one's going to come out at 04:34 P.M. Nice. All right, so it's up and ready to go. Hits schedule. Boom. It's that simple. Let's go check it out, make sure it's there and you can see everything. Both of our posts are there scheduled, ready to go. Something else that I think is really interesting is that you can store ideas as unscheduled posts, so as you're building out content as well, if there ever is something that you know for sure, eventually you will post somewhere, you can drag and drop your post over there. So let's say, you know what, I changed my mind. I actually don't want to post this yet. I don't quite know when I want to post it, but I know it's ready to go. I love the caption. Everything is updated, everything's good. I just don't quite know when I want it to go live. You can just move it over to the unscheduled posts. And again, this is like a space where ideas can just live. Like you've completely built out what you want. Captions are good, everything's good. You just aren't quite sure, you know, when you want it to go live. So you can just throw things over there as well. One thing I really like about the scheduler is that it makes it so easy to just move things around. Once you have created the content you wanted to create, put the information in, you can just literally drag and move things around just so easy. Now say you have built some content maybe on your phone directly. Fine, that's cool. And you want to still use the scheduler that's built into Adobe Express. Maybe because it's for approval. Once again, you're part of a team, et cetera. You can always just create new posts from scratch, drag and drop them into here. Essentially can be a space where you can upload media in content. You've cut yourself, maybe on something else, you can just upload, have it scheduled and be there. And not necessarily have to go through all of the building that we've done in Adobe Express if you don't want to or need to. The scheduler is pretty straightforward though. You know, again, week view, month view, store ideas over here by using this button to bring it open and you can manage your connections in the corner. If you have any issues connecting different accounts, make sure to read through the article that they've provided. Gives a lot more insights. I know with some social media platforms, they require you to have a certain kind of account. Is it a business account, is it a creator account, blah blah blah, things like that. So if you're having some issues with connecting different accounts, make sure to read up on the page to make sure that you know, you're doing whatever it is you need to do to get it to work the way you want it to work. Because every app has its red tape, if you will. And so with that, real quick, can we take a minute and reflect on what we've done? Like we've created a reel from scratch. We've created a reel from a template. We've created a Tiktok from scratch. We've added voice over music. So many things. We've created two different Youtube thumbnails. We created a completely new thumbnail from scratch. We have done a lot in Adobe Express in not too much time, but alas. The time has come for this class to end. It is with a heavy heart that I will see you in our conclusion lesson. I hope we have enjoyed our time together. I know I've enjoyed my time with you. I can't speak for you, but I've enjoyed being here with you. I'll see you in the next lesson. 11. Conclusion: Wow, and just like that we're done. We've created so much content together. Let's recap Using a longer video that's available to watch on my Youtube channel. We broke it up into different short clips for social media using Adobe Express. We took a quick tour of the interface to familiarize ourselves before jumping in and creating what reels from scratch and using a template. We learned the new all in one editor added some music voice over, and utilized different design features like text elements and animations. We tapped into Adobe Fire Fli, utilized their new I, text image and text effects, and also created thumbnails for Youtube without ever having to open Adobe Photoshop or light Room. Finally, we went through scheduling our post to go on social media because otherwise, what was all of this for? Thank you so much for taking this class with me, and I hope I gave you some food for thought as you experiment with Adobe Express for video. And of course, beyond, if you decided to follow along with me using the content type provided or your own. Let me see your work. Okay, tag me on socials at Hali.p4 or Adjlis on Youtube. Likewise, if you're watching on skill share, don't forget to share your creations in the community. Again, I'm Halise, endeavoring to persevere, as always. And I'll see you when I see you.