Using Instagram Reels To Grow Followers And Increase Your Engagement Rate | Jack Sichi | Skillshare
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Using Instagram Reels To Grow Followers And Increase Your Engagement Rate

teacher avatar Jack Sichi, Social Media Marketer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      0:50

    • 2.

      Why Post Instagram Reels

      1:42

    • 3.

      Using Trends To Your Advantage

      2:50

    • 4.

      Creating The Best Reels

      3:47

    • 5.

      Engagement And The Explore Page

      1:57

    • 6.

      Posting Frequency

      0:57

    • 7.

      Conclusion

      0:43

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About This Class

In this class I go over how to use Instagram Reels to grow your brand and increase your engagement, Reels are a great tool to get more exposure on Instagram and in this class I explain everything you need to know to get started with Instagram Reels.

- First ill explain what Instagram reels are and why you need to use them

- Then ill show you how to find the best ideas to create viral Instagram Reels by leveraging Trends

- ill Then show you how to create the best Instagram Reels, and he best way to increase your engagement and get on the explore page

- And finally ill give you the best advice on how many Reels you need to post for the best results

If you're interested in learning how to use Instagram Reels to grow followers and increase your engagement rate, this class will give you a clear understanding on how to go about that.

Meet Your Teacher

Teacher Profile Image

Jack Sichi

Social Media Marketer

Teacher

Welcome, My name is Jack Sichi, and my mission is to help people build an online business by teaching the best digital marketing skills.

I teach different strategies on how to use the power of the internet to build a long-term sustainable business.

I mainly focus on Social Media Marketing and Website Traffic Methods to help my students reach new potential customers and build a community of true fans.

I'm very passionate about my work and I love connecting with new people all around the world.

I hope to see you inside one of my classes.

See full profile

Level: All Levels

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Transcripts

1. Introduction: Hi there, My name is Jack and have been doing social media marketing for about three years now. And in this class I'm going to talk about how to use Instagram rules to grow your Instagram account and increase your engagement. Instagram has helped me grow my brand by building connections with people and finding new clients to work with. And I'm here to share my knowledge with you and teach you exactly what's working for me. So let's get straight into what you're going to learn in this class. So first, I'm going to talk about why you should be posting Instagram rules and why they're important for growth. Then I'll talk about how to use trends to your advantage, how to create the best Instagram rules. I'm also going to explain how to increase engagement and getting the Explore page. After that, I give you the best posting frequency based on my experience. And finally, I'll explain how to complete your class project and then we can conclude the class. So if you're ready to start learning than us can do our first lesson. 2. Why Post Instagram Reels: Ability to pause Instagram rules is one of the latest features added to Instagram. And it allows you to create 15-second adapter, 60-second videos and reuse are more like Instagram response to TikTok. Tiktok now blowing up, Instagram is trying to compete with that. So at the moment they're really pushing rules on the platform and showing them to as many people as possible. And that's the first reason why you should be posting to Instagram rules right now. So the most important benefit of Boston rules right now is to gain more brand awareness. Instagram will push your content to the Explore page and on people's feed. And not only that, Instagram has also introduced a new separate feed just for rules. This shows that we use are seen on more places on Instagram that any type of content that you can post. By post them on Instagram rules, you will see your follow-up count and engagement rate skyrocket. And the more rows you pause, the module content will be seen on Instagram. Here are a few more reasons why you should be posting Instagram rows. First, you're going to see an increase in your reach with your content since we use are being pushed out by the algorithm. You're also going to have more engaging content because you use gives you the opportunity to get people's attention with short, catchy content that's enjoyable to watch. Another reason why you need to pause Instagram rules is because we use gets shown on the Explore page more often than other forms of content. And once your content is unexplored page, you will stand a chance to reach hundreds of thousands or even millions of people. You're also going to have a good opportunity to market and advertise your products on Instagram by using rules. Since viewers have the potential to reach a lot of people, you're going to have an advantage over your competitors if you're using them regularly. So right now, really a great option to grow your Instagram profile organically, and you should be using them as part of your content marketing strategy. 3. Using Trends To Your Advantage: In this video, you will learn how to identify trends and Instagram rules and how you can leverage trains to grow the Instagram page. And Instagram rules are bought on trends. And leveraging trends allows you to take advantage of that tension. I get more exposure. The idea is to get some inspiration from what's trending and create similar content in your own style. So avoid straight up copying other people's content, but get some ideas someone's performing well, and add that to your own videos. So here's how you can find training content for a page. First is to look for trendy Instagram rules on the Explore page. The Explore page is the best place to look if a trend define training content, because that's why Instagram pushes the best-performing content for more people to see. So it makes sense that it's the first place you need to look for trends in Instagram rules. Okay, so I wanted to explore page right now, and right off the bat you can see that Instagram is already recommended. A video to me right here. So let's talk about the format. And you can see that it's an Instagram real right there. So if we scroll down, you can see that Instagram actually recommends a lot of content and you're going to find some more rules down here. So here's another one. So as you can see, that's a real right there. And let's scroll down again. And here's another one. So that's how I find trend in Instagram rules on the Explore page and best groin down and finding one more videos and looking at the engagement rate, you can tell whether the video is trending or not. And if you create something similar to that piece of content, you're going to stand a chance to blow up as well. Next sector Instagram rules page for trending content. Another way to find training content is to see what's getting a lot of traction on the roofs page. This is a page where you can find Instagram rules from different creators. An Instagram as shown in the screenshot right here. And by scrolling through the videos, you will definitely find Instagram rules with a lot of views and comments. And that could be an indication that the video is trending and you might want to create similar content to that, right? So another great way to find trends in rules is to look at the suggested rules. So Instagram where normally suggest some rules for you to watch busy on the content you've consumed previously. And they usually suggests trending content would really good engagement, otherwise they wouldn't recommend it in the first place. So that's another great way to find trendy Instagram rules to model after. And finally, watch can do is follow some of your favorite creators and see what they're doing with their Instagram rules. And if you notice something interesting that's really performing well, or has the potential to go viral, you can create similar content. And if it does go viral, you will become one of the first creators to hop on that trend early. So those are the tips I have for you on trend in Instagram rules and how you can find a use them to your advantage. So thanks for watching, and I'll see you in the next video. 4. Creating The Best Reels: In this video, I'm going to be walking you through some tips to create the best Instagram rules for a page. So this tapes are going to help you create engaging, an awesome content to help you grow your Instagram page with reals. So let's get started. The first step for you is to become more creative with your content. So you've probably heard a lot of people say You have to be creative with your content on social media. And that's because it's very important for our success. Nowadays, there's so much content out there that things can quickly get repetitive and people might start losing interest in a certain trend or content format. So it's very important that you're always trying to come up with some new ideas to keep things interesting. But you don't always have to come up with something completely new. You can also add your own spin and perspective to make an idea new and engage in even if other people have already made content about it. Tip number two is to add text in your Instagram rules. I didn't. Text in your videos can help increase your engagement and make it much easier to digest the content. Just think about it. Most people scrolling through Instagram will stop and watch a real with some text on it more often than one without the text. Another tip I can give you is to also use text-to-speech voices. You've probably come across videos were an AI voice reads the text to you. This is a great feature and I recommend that you use it because it's really helpful and it makes it much easier to go through your videos without having to read the text on the screen. And the final and most important tip I have for you is to create valuable content consistent over hook story and a call to action. For most of you, growing an Instagram page for business, you're probably going to be sharing educational content with your audience. And it's a good way to position yourself as an expert in that field and be the go-to create data in that niche. And the best way to format your content, especially if you're creating educational content, is to have a hook story and a call to action at the end of the video. So every time you create a new piece of content, the first thing you have to do is to capture people's attention with the hook. And you do this in the first few seconds of your Instagram rules. And the purpose of having a hook and your content is to simply get people to stop and give you that tension long enough for them to decide whether or not they're going to get value by watching your videos. So the hook is all about grabbing people's attention as you can scroll through Instagram and see what other creators are doing in your niche that grabs your attention. And you can get some ideas and inspiration and come up with your own unique attention grabbing hooks for Instagram rules. After you get people's attention, the next thing you have to do now is to get into the main content of your video. So this is why you tell your story and provide the most value and your content and get people watch promised to offer in your hook. So in other words, this is the meat of your content. So for example, if you hook was, let's say, five tips to get a girl or guy to notice you than your story would be you now talking about the five tubes. So you'd go over each step one at a time until you're done, and then you'd get into your call to action. And this brings us to the last thing you have to do, which is to have a call to action. So this is where you tell your audience the next step to have to take after watching your video. This part is very important, and most people don't do this, but it's gonna make a huge difference for you. Saw your code actually can simply be you asking people to follow your Instagram page. You could ask people deliver like and comment on your video. It could even be asking them to buy a product or service that you're selling. So the goal here is to get people to take some action after watching your video. So you don't want people to just leave afterwards because you won't really be achieving anything apart from the views on your videos. But having a call to action and getting people to do something after watching a video will help you achieve your goals faster and make your content more effective in your marketing and growth. So make sure you put this into action whenever you're creating your Instagram rules. And you will definitely see an improvement in the effectiveness of your content. So that's it for this video, and I'll see you in the next one. 5. Engagement And The Explore Page: Now in this video, I'm going to share some tips to increase your engagement rate. And by doing so, you're going to rank on the Explore page and get tons of people interacting with your content. Tip number one is making sure that you have good branding your Instagram page. The reason why it's important to have good branding is because it allows you for us to build a connection with you. And having something you follow us can relate to will help you build a strong brand with returning customers. If your goal is to do business, then you want to have customers that don't just buy ones. But always looking forward to more things you have to offer. Your first and most essential step to branding your Instagram page is picking a niche. A niche is something specializing or the main topic of your Instagram page. In other words, is thinking about who do you want to serve with your content and who is your ideal audience is important for you to do this because without having a clear idea of who you want to serve, you will end up making random content that you attract a mixed audience. And you don't want this because your goal is to build a strong relationship with your followers by giving them something they will benefit from. And you only do that by having a clear message you're communicating to your viewers in oil content and M to build trust and be an authority in your niche. It's very important to know exactly who your audience is and create content that says that specific audience. Another way to boost your engagement and get under Explore page quicker is to engage with your audience. Like an Andrew plan to comment is a good way to increase engagement. The blend your DMs and having genuine conversations with your audience can help you out in a lot of ways, including building trust and connections with people that will always support your content. Every time you post a new Instagram rule, I want you to go to your previous post and reply to other comments on that post was going to happen is that those people get a notification on Instagram, somewhat end up visiting your page and that might engage with a new post. So the more engagement you get on your new Instagram route, the mall to get recommended to more users and eventually rank on the Explore page. So just make sure that for this simple tips to help you improve your engagement and rank on the Explore page. 6. Posting Frequency: In this short video, I'll talk about how often you should be posting Instagram rules. So first of all, the more rows you post the better because it's done more chances of going viral and reaching more people. But again, it's important to keep in mind that more does not always, necessarily mean better. Because even if you post a lot of videos, if they're not engaging or entertaining, or people don't find them valuable than you want really achieve much with them. So my advice is this, post as much as you can, as long as you're posting quality and valuable content. If Boston more means you have to sacrifice good-quality, denote, suggest, post and less. Because one good viral Real can get you more followers than ten bad ones. So always keep that in mind. So if you want me to give you a specific number of Instagram using either paused, I would say post at least five to seven rules every week. But even if you post list or more daunting that matters is if you're creating valuable content for our audience. So that's it for this video. And thanks for watching. 7. Conclusion: Right, So you finally completed other lessons in this class. Now, the only thing that's left for you to do is start working on improving your Instagram Reels. So here's what you need to do for your class project. First, you need to do some research and find at least 520 and Instagram reels in your niche. Then, after finding the rules, I want you to examine each one of them closely and take notes on what you think they created date to keep people watching the videos. After that, I want you to use those notes and ideas to come up with your own Instagram rural. Aren't you to create a good hook, a good story, and a call to action. Once you're done with that, just go ahead and share your Instagram rule as a class project. So that's it for this class. I'm tense watching, Take care.