Transcripts
1. Introduction: Welcome to the Skillshare class. My name is Jack and I do
social media marketing, content creation and growth, and have grown quite
a few Instagram pages and different niches. And in this class I'm going to share with you what
I've learned during my time on Instagram on how
to increase your engagement. Having a good engagement rate on your Instagram page is
one of the key factors to your success because
engagement means people are paying attention and
interacting with your content. And this is important,
especially if you're growing your
Instagram page for business. So here's what you're going
to learn in this class. First, we'll look at
the best approach for success on Instagram
because it's important for you to
understand the platform and how it works before you
start doing anything. Then I'm going to
show you how to use Instagram stories to
increase your engagement. Instagram stories
play a big role in building a good relationship
with your followers. So it's very
important for you to understand how to
best utilize them. After that, I'm going to
share with you some of the best strategies to find
viral content for a page. Because viral content
has the potential to reach thousands of
people on Instagram. And it's the best
way to get a lot of engagement on your account. And finally, I'm going to share with you the common strategy, which in my opinion is the best way to build
connections with other creators in your niche and get people to follow
you at the same time. This method works wonders
if you do try it. And I've gotten to know a lot
of people that have helped me in adult ways during
my time on Instagram. So without taking any
more of your time, if you're ready, let's get
started with the first lesson.
2. Understanding Instagram: In this video, we're gonna
talk about how you can start improving your
engagement on Instagram. And we're going
to start by first understanding Instagram
as a platform. So it's very important to know
what Instagram's go is in order to understand
what you need to do to get the most out of it. And you also need to know the do's and don'ts on Instagram. You must already know by now that Instagram's main goal is to attract as many advertisers as possible to their platform. Because Instagram makes money to advertisers who pay to
run ads on Instagram. So with that in mind, you need to understand
the Instagram's algorithm is designed to always push and promote content
creators that keep people on Instagram for
as long as possible. Because the longer that
people stay on Instagram, the more eyes can
get shown to them. And more advertisers
will see cells and potentially get a return
for the investments. This helps advertisers see more profits and run
more eyes on Instagram. And that's exactly
what Instagram needs to continue
growing their business. So as a content creator, you need to keep people on Instagram for as
long as possible. And by creating
engaging content, you will see a
boost in your reach and more people we'd
discover your content. Okay, So here are some of
the things you need to work on in order to increase your engagement on Instagram. Number one is posting high-quality
and valuable content. So by posting high-quality
content with tons of value, you're going to keep
people interested whenever you have to post. The way you can
provide the most value is by always keeping
your audience in mind when create impulse for Instagram page because
the soil bow wow, chow, have to offer
to your audience. The second thing is using
Instagram's new features. So Instagram is always working
to improve the platform. And they do this by
introducing new features that help create as make better
content for your followers. For example, right now, instagram rules are
the best type of content post if you want to get more followers and
increase your engagement. Number three is interacting with other users on Instagram. So most people would
get on Instagram, post whatever they want to post and leave without replying to comments or even leaving a comment on other
creators posts, which is wrong
because Instagram is a social network while you are expected to interact
with other people. For example, every time I
post something on Instagram, I always reply to comments
and DMs at the very least. And every time I'm actively
engaging with other people, I always see an increase
in the likes and comments on my own posts, right? So those are some of the things you need to
think about when trying to improve your content and increase your engagement
on Instagram. So first, you need to have a good understanding
of the platform, then you can start working
on improving your content and your approach and how you interact with your
audience on Instagram. So that's it for this video. Next, we're gonna get into
how you can start increasing your engagement by using
Instagram stories.
3. Instagram Stories: Hey guys, In this video, I'm gonna show you
how to increase your Instagram story views and improve your overall
engagement on your profile. Using Instagram Stories is an effective way to engage
with your audience. And Instagram has some
really cool features like stickers on quizzes. And this allows you to
make engaging story posts, which makes things more fun and interesting for
your followers. So let's take a look at some of the strategies you
can use to increase your engagement using
Instagram stories, right? So the first thing is to create stories that resonate
with your followers. When creating your
Instagram page, you have to choose
a specific niche you're going to
create content about. For example, you can
choose fitness, gaming, nutrition, and it could
be anything really. So let's say for example, you choose fitness
as your niche. Then the majority of
the stories you're going to be posted
on your page have to be about fitness or something
closely related to fitness. Usually when you post
something outside your niche, a lot of your followers
are not going to be interested because the voltage or current
for a specific topic that they're
interested in. And every time they
visit your page, they expect to see
fitness related content. But even though that's true, mixing things up a little bit can make your story
is interesting. For example, or you can simply just add some personal pictures to like what you had for
breakfast as a fitness coach. So allude things like
dark and spice things up and make people more
engaged with your stories. At least your
followers will know that there's a real
person behind that, Kant who's interested in having a personal connection with them. So when you have that
part figured out, the next thing you
need to do is find out what type of content you
follow us like the most. Once you have a good number
of posts on your page, you can then use
Instagram insights to find out which posts are
performing the best. You can view insights of your followers engagement
with specific stories and see which TO posts have the most rich replies
shares and more. So that can give you a
good idea of what type of content your followers
interested in the most. Okay, So how some screenshots
here showing you guys how you can go about accessing your insights and
your Instagram page. So on the screenshot
on the left, right here you can
see this button right here where
it says insights. So in order for you to view our insights on how
this button swap, you need to convert
your Instagram profile from a personal page
to a business page. And once you do that, you'll be able to view your insights. And once you click on that, it's going to take
you to the next page, which is the screenshot
on the right here. It says insights and
all you have to do is just scroll down
to where it says add photos and videos
to your story to see new insights and just
want to click on that. It's going to take
it to a page where you can view all your stories. And I think you can
do on this page is you can search result
by a specific metric. So for example, as you can
see why I say select metric, you can search
result by posts with the most link clicks are
the most foiled clicks. So Ford means somebody click
to view the next story. So that can be an
indication that they're not that engaged with
that specific story. So there's cubed it and
went to the next one. And you can sort
it by the moles, provide visits, most reach, reply, shares and so on. So using Insights
is a good way to improve your content
based on the data that Instagram colleagues
from how your followers interact with your
stories, right? So the second thing you can
do to increase engagement is asking questions and
running pose in your stories. So people love sharing their thoughts and
opinions on things. And using Instagram
stickers can help your career stories
that allow you to follow us to stay engaged. So you can create
pause, ask questions, make quizzes, and you
can do a lot of things. So on the screen
is an example of a poor you can create on
your Instagram stories. And depending on your needs, you can ask people
different questions. Like for example, what's
your favorite dish? What's your favorite
exercise for abs? Or what do you think is the
most lucrative crypto coin to invest in at the moment. And questions like
this will help people interact
with your stories, which is going to increase
your engagement and help you build a strong fan
base of active followers. And Instagram has so many tools you can use to connect with your followers and you always have to use them
to your benefit. The third pathway guys is to always reply to your
Instagram story DMs. Sometimes people may reply to your story posts and this shows
in your DMs as a message. So before I used to live those types of
messages and open, but then I realized one thing. Every time I reply to a message, that person was more likely to continue engaging with
more of my content. And the reason is because every time you have DMs with someone, they Instagram
algorithm will serve your next Instagram
story post higher up in their feed the
next time the login. And another bonus
benefit is that you will start building good relationships
with your followers, which leads to getting
more views and your engagement, we
increase significantly. So what I personally
do is that it takes some time to
reply to all my DMs. I spend around ten to
15 minutes to reply to everyone that comments
and enter my story posts. And this has skyrocketed
my engagement. Alright, so now we've come to the end of this video on how you can increase your engagement on Instagram user stories. So thanks for
watching this video. See you in the next one.
4. Viral Content Strategy: Welcome. In this video we're
going to look at some viral content
strategies you can use to make people engage
with your posts and leave a lot of
likes and comments. And you're gonna do
that by creating attractive content that
grabs people's attention. So the most important
point you need to note, if you want to become
successful with your Instagram page
is to focus on grabbing people's
attention with your posts. Because if nobody pays
attention to your content, that no one will
stay on your page. And not only will
you lose followers, but also Instagram will not
push your content to reach more people because you're not helping them achieve
their goals. So how do you go about
creating content that keeps people engaged
and stay on the platform? First thing is to make sure that you're creating
valuable content. You will only get
people's attention by providing value to them. This means you need to
only focus on producing valuable content that's
going to help people out. This could be through
attainment or education. For example, you could
educate people by giving us some tips about
investing in real estate, are getting started with
stocks for beginners. If you're in the business
of finance niche, or if you're running
a fitness page, you could share some
morning workout videos to help people boost their metabolism so they can be more energetic as they
start their days. So anything that helps people, art can be considered
to be valuable. And it may have a lot of
people stick to your content. And secondly, you need
to create viral content. The best way to grab people's
attention is by posting viral content or content that has already been
proven to do well. The best tip I can give you
to make things easy is to recreate content that has
gone viral on other pages, but with your own twist to it. This means you can
get inspiration from other creators posts and add some of those ideas
to your own content. Do not copy, but get
inspiration from them. So here's how you can
find some great ideas for content that can potentially
go viral on your page. So first is the Explore page. The Instagram Explore page
is one of the best places to find viral content on
Instagram in your niche. Instagram's Explore page is
a collection of images and videos that are geared to make users stay on the platform. Since viral content is
one of the best pieces of content with the high
audience retention rate, it would make sense
that the best place to find this content will
be on the Explore page. You have to do is look for the best-performing posts and create your own version of them. You can create posts similar
to the ones that have gone viral and you stand a chance
of going viral as well. Okay, guys, so I just want to show you an
example of how I go about finding content ideas
using the Explore page. So I'm on the Explore
page right now. And to get to this page, just want to go to Instagram.com
four slash explore. Or once you're on Instagram, you can click on this
icon right here, and it's going to bring
it to the Explore page. So once you're on
the Explore page, I have to do is find posts
with the most engagement, the most likes and comments. I can just go to the content and find like posts you
want to model after. So as you can see, most
of the content here, I like quotes and a permission type posts because
that's the nature of me. So I'm just going to show you
a simple example right now. Alright guys. So once
you find a piece of content that you like
and you want to model, after we have to do is just go through it for
some inspiration. And you can create your
own version of that post. And to do this, I use
a tool called Canva, is that do I use to create on my Instagram designs and
create an Instagram post. You can come here where
it says Create a design. Just click on that. And you want to select
Instagram post, and it's going to
open up in a new tab. Alright, so now I'm going
to show you guys how easy it is to create an
Instagram posts using Canva. So this box right here is
where we're going to add all the content to change the
background color to black. You want to click
anywhere within this box. There's click anywhere there. And you see this
name pop up right there was this bug
oncologists click on that and you want to select
black and add your tags. You want to come over
here where it says texts, just click on that. Okay, So I'll just go ahead and select
Add the subheading. Let's click on that. And I just go ahead and
add my text right there. So now you can just drag the size and the corners
to adjust the text. Okay, I'm done with the post. So to download these images, come over here to share. Click on Download,
and download again. Let's click on that. Right? So as you can see,
it's downloading to my computer right
there. Right guys. So it just like
that I've created a simple version of
this post right here. And you can do better
than these guys. I just wanted to show
you an example of how I go about creating
my Instagram posts. Another great way to find viral content ideas is from
big pages in your niche. So if you're looking for high chances of going
viral with your content, then try recreating content
that has already gone viral on similar pages in
your niche on instagram. To do this, you need to go to other big pages in your knees, somewhere around 50 K, 200 K followers, then find posts with the
highest engagement in terms of likes and comments. So if on average the page
gets around 1 thousand likes, then what you need
to do is find posts with a list of our 3
thousand likes and recreate the same content with your own twist on it and
make it a bit unique. And that's how you
go about finding content ideas and creating viral content for
Instagram page. This is one of the best ways to increase your
engagement on Instagram and have been using
this exact method on my own Instagram pages. And it has worked
perfectly for me. So go ahead and put this
into action and you will see an increase in your
engagement on Instagram.
5. The Comment Strategy: Welcome. In this video, I'm going to share with you guys a strategy that will instantly increase your engagement when done right? And that is the common strategy. So with this method, you will comment on other people's posts. I recommend big
influence as new niche, but they don't have to be super big with millions of followers. They just need to
have a good following with the good engagement rate. So no matter what your
topic or niche is, knowing at least 15
influencers is amassed, he can learn a lot of
valuable insights from them. You can replicate what they do and you can get
inspired by them. And you also need
to start building relationships with them
as soon as possible. It can help you
in the long term. Now, here's how you do
the common strategy. You need to spend at
least five to 15 minutes everyday commenting
on their posts. I don't mean the spammy type
of comments, like nice post, good stuff or asking people to follow your
page type of comments, comments that provide real
value to their followers. So in that you
really are thinking about the content of the post, you can try adding more to what the post is about and
explain it further, or ask thoughtful
questions that will attract answers
from other people. So the idea behind this is when you live a
valuable comment, people will engage
with your comment by liking and replying to it. And this will push
your comment in the comment section
and you'll start getting a more prolonged
visits on your page. Now, imagine that
post ends up going viral and getting thousands
of likes and comments. Then everyone that sees the post and decides to read
the comments will see your comment at the top under might visit your
page to check it out. And they are likely
to engage with your most recent post
if they like it. That's why it's important
to do this with pages that are in the
same niche as you are. I really loved using
this method because not only does it help you grow
your account and engagement, but it also helps build a relationship with some
influencers in your niche. So that's all I have
for this table. So try it out and see
how it helps you grow your Instagram page and increase
your overall engagement. And thanks for
watching this video.
6. Conclusion: Okay, So you're done with all the lessons
are now I'm going to tell you what you
need to do next. So here's your class project. First, I want you
to start posting at least one
Instagram story post every day if I'm not
doing that already. And I want you to create
pause and quizzes. Then I want you to
start replying to everyone that interacts
with your stories, whether they voted in a poll
or the answer, the quiz. I want you to send them
messages and stand up some conversations with
some of you follow us. So container I want
you to do is follow at least ten accounts in your niche and turn on
post notifications. You can do this on your mobile phone and you're gonna receive a notification every time they post something on Instagram. Every time you get
a notification onto the leg dot post and
live a valuable comment. And you're doing this,
you're always the first one to comment
on the post. Once you do this enough times, you will see an increase
in your profile visits and engagement on your posts. And some of those creators, we noticed that you always commenting on their posts and it might follow you
and start engaging with your content as well. And that's how you
build a network of content creators that you
might work with in the future. Okay? So I have to do now is just take consistent and you
will see results soon. So that's it for this class. And please always take action
on what you've learned. Thank you.
Jack Sichi, Social Media Marketer
