Transcripts
1. Intro Video: 14 February of 2005, a small website called Youtube was introduced
in the world of media. Keep in mind that
back in the day, television and the movies had 100% of the attention
of people and managed to generate millions
and millions of dollars by monetizing this attention. Five years after the
launch of Youtube in 2010, this platform had reached a staggering 200
million active users. And three years after that, in 2013, it reached
1 billion users. There was a war, if you will, regarding who's going to take the attention of the public. Youtube was dominating the war. A small website was dominating big movies and the
television Youtubers that have never been in film school that just shot gaming videos or just
some simple logs of their life where the new rock stars and
sometimes they were celebrated more by fans than
those big movie actors. Now in 2016, the world was
introduced to a new concept. This new application
was called Tiktok. With short form, easy
to digest videos, Tiktok fastly
dominated the market and became the most
downloaded app in 2018. As of 2026 years after the
launch of the platform, Tiktok has more than 3 billion downloads. As you can imagine from
this introduction, there is a new spot for those
upcoming rock stars who are the people that are going to understand the short
form content algorithm, how to maximize their reach
in short form content, video, and win the
attention of people. This course right
here is going to be your first step into becoming
one of those rock stars. And I've got great news for you. You have stumbled across this course in a
timeline in which artificial intelligence
and Chachi Pet can massively benefit creators. In this course right
here, you will be gaining a huge
creative advantage over all of those other
people that don't know how to utilize the power intelligence to boost their
short form content reach. Because again, we're not
just going to be focusing on viral short form content
tactics and approaches, but we're going to be doing
this while using AI and chat. So my name is Lambros. I'm a content creator myself
and a huge AI enthusiast, and I've spent an absurd
amount of time reading books, studying and geeking over content creation strategies and how to maximize your reach. Again, in those algorithms, I managed to scale my
first Youtube channel to more than 4 million views and tens of thousands
of subscribers with just ten videos on the
correct strategic approach, again, which I'm teaching
in those lessons. And I have taught more
than 20,000 people on advanced artificial
intelligence principles that are of extreme usage. So this course right
here is designed to take a complete beginner that
has absolutely no idea regarding short form
concreation and how to utilize the power of
artificial intelligence to boost his numbers. And through a series
of ten lessons, provide him the
blueprint, if you will, and as I like to call
it, of virality, right? This step by step process, which is very easy to follow, it's going to help anybody
create short form viral, very successful content that can be uploaded into any platform. So Youtube sorts, Tiktok, Instagram reels, you name it more specifically.
We're going to start this course by analyzing some AI and Chap
basics so we have the correct foundation to build our viality recipe afterwards. Then we're discussing
on how to position yourself correctly
to take advantage of this exponential growth of short form content and what led to this exponential growth. Then we're moving on into discussing about how to use
artificial intelligence to create a community
of people which you want to serve
your target audience. And more specifically,
after this lesson, we're discussing on how to
create your target avatar. After that, we're taking this target avatar that we
have created with Chip and artificial intelligence
with a prompt list that I will be
giving you for free. And we're brainstorming ten core problems.
And afterwards, based on the ten core problems, I'm going to show
you my secret on how I never run out of video ideas. One of the most useful
lessons of the scores. Next we are decoding some viral videos and subtracting their
strategy of virality. And inputting this strategy into ChachipT in our content
ideas that we have brainstormed together to
create this recipe of virality that will be reoccurring in every
single one of our videos. So I'm very excited to be the
instructor of this scores. I'm very happy to have you here. Click on the first
video, I'm going to see you inside the program.
2. The Class Project: Ladies gentlemen,
thank you very much for enrolling in this course. I'm very honored
that you decided to embark in this journey with me. And before we start with the
first lesson of the scores, I just want to create
this small video to elaborate on the class
project that you're called to complete the class project
for this course right here is to use the power of
chachiPT and decode, if you will, viral videos, which we're going to be doing together in the sixth
lesson of the scores. And then using this
viral video recipe to script your own
videos that we have. Brainstorm again together,
everything's going to make sense once you embark
in this journey with me. So this again is the class
project that you called to complete following the
exact steps that we're going to be discussing
together in the sixth lesson of the scores. I want you to script
your videos that we have brainstormed together with
this recipe of virality. And I want you to upload
the script of some of your videos in the class project description of the
scores right here. Export them as PDFs. Import a PDF in the class project description
of the scores. And I will be
personally reviewing every single one of
your class projects. This is also a great
way to directly connect with me as I will be giving feedback again into every single one of the
class projects. So thank you very
much for being here. Let's start with the first
lesson of the scores.
3. Intro in AI for Short form Content Creation: So Hall but, and welcome to the first lesson
of the scores. I am very happy and
very proud that you decided to enroll
in the scores and follow along this journey of
understanding AI and how to apply AI in the creation of
short form viral content. Now this course is going to
be a complete full guide in which we're going
to be covering every single step that
you need to take. And I don't want you to be stressing about
future steps, right? Future things that we're
going to be analyzing further down in this course. All right, we're going to start with this lesson in which
we're going to just be analyzing some very
general stuff about artificial intelligence and
chat GPT basics. What is AI? What is PD? What is the company that created artificial
intelligence and created TPD and revolutionalized
the way that we communicate with those
programs, Right? And in next lessons we're discussing about the revolution
of short form content. How short form content
has completely transformed the way that
we consume information, the way that we transmit
information, right? All of the stuff
we're going to be analyzing into future lessons. For now in discussion right here we're setting foundation for discourse by analyzing
artificial intelligence and chat GPD basics. So enough of this introduction. I'm very habit here. And again, I'm very honored. Let's dive into the first
lesson of the scores. So AI and Chachi Pt basics. All right, in this lesson
we're discussing what is PT and what are the
applications of this program. How TPT has transformed
the way that we produce work as human beings. How TPT has transformed
productivity. And how you can leverage TPT yourself as a short
form content creator. Now disclaimer,
short form content and long form content may be under the same umbrella of video production, content
production, right? Content creation for the social media
platforms out there, Youtube, Instagram
tech and stuff. But there are two completely
different things. All right, I have
a complete course on how to utilize the power of artificial intelligence and PT for long form content creation. This course is
completely different. In this course, we're discussing different strategic approaches, different tactics
and different ways to utilize this program, right, in order to create
short form content. So even if you have watched the long form content
course that I have created, know that you're going
to find extreme amounts of value in this
course right here. So first of all, ChchPT is an artificial intelligence language
model, right? It was developed by AI, Open I Open I is the company
that developed Cha TPT, which is an advanced artificial intelligence model
specialized in understanding and generating
human like text based Okay. Content on the context
provided. What does this mean? This means that it is able to interact with humans. All right? And it is able to provide information just like it
was a real human being. You can chat and engage with this platform
and this program, like you're talking to a
human being on top of that, it has natural language
processing abilities. Right? This is extremely
revolutionary. The fact that this is not just a robot that gives you answers, random answers, based on
a dataset that it has. It is able to process the information that
you give, right, And give out different results, different information
based again, on the information
that you have given to the artificial
intelligence program. So it utilizes
sophisticated algorithms to process and interpret
human language. Again, this is the
input parameter we discussed about
the better and the more information you give to ChchiPT artificial
Intelligence, you can see the
better information it's going to give you back. Right? And if this doesn't
make sense right now, it is absolutely normal. Don't worry about this.
We're going to demonstrate it in future lessons, all right? So this makes it a
debt at understanding nuances and complexities
in text, all right? Just a rule of thumb.
Remember before we even launched ChagPT
in the scores right here. I want you to remember
that if in any case Chachpt doesn't
really understand or perhaps the answers
that it's giving you, aren't that on point? It is probably due to the
fact that you haven't given it enough information
about your case. I need you to ask specifically
the things that you want. Give a lot of information
to this program in order to receive
the correct output. Again, we're going
to be demonstrating this in future lessons. Gpt has been trained in a
huge dataset. All right. It is educated using a diverse range of
Internet text sources, allowing it to have
a broad knowledge based on various topics. Now, depending on which
type of P you have, P3p3, 0.5 P four. All right. Those datasets have been
updated more and more and more. I think on future
versions of PT, it's going to be also
allowed to actually update on a live basis. So receive live feedback and live input
from the datasets. The databases that it gets information to transmit
it to us. All right? But the magic here
isn't exactly in the access that open AI and GPT has to those huge databases. Again, with information,
the magic is how GPT is able to take this information
from those databases, transform it in human
like conversation, and deliver it to us in
this text based format. Because if you think
about it, we also have access to this information. We have access to the Internet, We have access to a huge range
of information. All right. The thing is that GPT
can act as assistant, if you will, to deliver this
information to us correctly. And how can we leverage this in short form content in
many different ways? From analyzing
trends, to creating new trends, from
creating niches. A right to analyzing
target audiences, creating target avatars. Tailoring our target avatars to our niches that we
have created with GPT. So there are a lot
of applications on utilizing this power of artificial intelligence for
short form content creation. Another huge plus,
all right with PT, is the fact that it gives us the ability to have interactive
conversations with it. And especially those
interactive conversations minimize to almost zero
the point of coding. So we don't need to
understand how to code, Subtract data from all
of those databases in this human like form that Ch BT gives us that data, right? It is designed to
engage in dialogues, providing coherent and
contextually relevant responses. Making conversations
fluid and natural. All right, as you engage
with this program, you're going to see that again, the more information, the
more you engage with it, the more it understands the
way that you think, right? The more information it has
regarding how you speak, what typos, for example, you do what you want, what you like, what
you don't like. You're going to see
that many times when we interact with Uch PT. And after it gives us an answer, right, it asks us if we
like this answer or not. So based on the feedback and this feedback process that is happening between
us and Chip, this program tailors itself
around our preferences, which is something absolutely
extraordinary, right? And it is that obviously Achipti has
multilingual abilities. This is going to be very
interesting for you if you're a short form concretor
of some other country. For example that speaks
other languages are No, French, Russian, Spanish. Chachpt supports multiple
languages enabling users worldwide to interact and receive responses in
their preferred language. Right. So this is also
a plus with AchiPT. I didn't know, for example,
I'm from Greece and I didn't know that Greeks
can actually input Greek. And you can actually discuss
in Greek language with PT. But it is a fact and I
have tested myself and it works absolutely amazingly. Now, context awareness is one of the biggest assets
of artificial intelligence. And Chachiptr slide right here, t take a screenshot of it
because it's going to be one of the best slides of
this presentation. The information provided in this slide right here
is extremely important. If you digest and you
understand this slide, you're going to have
a huge advantage over other people that don't use artificial intelligence chip can remember and reference previous parts of
your conversation. Right? Ensuring continuity
and relevance and responses. Right? This means
that every time that we open a new
chat with ChachPt, it's like we have a
blank piece of paper. But the more we engage in each and every single chat
that we open with ChachPT, the more messages we type. All right, the more
information we give, the more PDF documents we
attach to this conversation. To each conversation, we
can tailor, if you will, each version of ChachPT, which we have in each
and every single one of our conversations, right? To adhere to our preferences,
to our standards. This means that I
could, for example, start a new conversation
with ChachPT regarding a new short form video
content idea that I, for example, I don't know a review about the
magic mouse, all right? The apples magic mouse. The mouse that I'm
using right now. For example, let's
say that I would like to review this and I open a new chat with Chachi Pt and
I start giving information. I say, hey, I am
a tech reviewer. I have this many subscribers. I have created all of
those long form videos. I want to start creating
short form videos. So ChachPT is getting
context, right? Context and context
about where I am, what I'm doing,
what I want, right? And suddenly it's like I have
programmed a new version of ChachPT to adhere to my
preferences, to my standards. And it's very easy
for us to then ask certain things to
the same chatbot, right? To the same chat, rather
than creating a new chat every single time
that we want to discuss something
new with PT, right? This is one of the
biggest mistakes that beginners with
artificial intelligence do. Every time that they open
a new chat with such PT, they start a new chat. Every time that they want
to utilize the power of P, they start a new chat. Whereas the preferable
thing to do is to have one chat for every
single category of tasks that you
want to tackle. So for example, one
chat in which you have introduced yourself
your Youtube channel. What your content type is, your target audience,
your target avatar, all of these, the best
thing to do is to create them in the
same chat. All right? Because if you have
a new chat for every single one of the things
you need to train again, GPT, to understand and give context to GPT
every single time. So I hope this made sense. I know I stayed to the
slide a bit longer, but I want you to understand this context awareness
point, All right. Now PD also has some
multiple outputs. It is capable of adjusting
its tone, its style, and its context based
on user instructions. All right, so this
makes it versatile, for example, for
different use cases. Obviously, when we brainstorm
our target audience, when we create our
target avatar, we're going to see
that different target avatars that we create, if we're on different niches, for example, have different
ways of communicating. If I'm creating short form
content for 12 year old kids, it's going to be completely different than if I'm creating short form content on,
for example, diseases. All right, That I
could elaborate with 80 year old adults. All right, so these people need a completely different
way to be approached. And this can be done
with such a PT. So we can actually give character to this
program and say, hey, I want to script this video like you are a medical Dr. Or I want to script this video
like you are a cool 20 year old kid
racing fast cars. So customizable outputs is one of the very
interesting things that we're going to
be leveraging in this course right
here regarding TPT. All right, obviously
PD is developed with ethical guidelines to avoid biased or harmful
content generation ensuring responsible use. This is something that Open
EI has stated publicly, the fact that it
wants the content of P to be as unbiased as possible. Obviously, we never have 100% unbiased answers
to questions. And some questions
that you asked P, the program may not give you answers to the
fact that, again, it could be on the gray zone or it could be some
sensitive issues. But again, in short
form concreation, we're not going to have
that much of a problem with the ethical framework
right around PT. Now, ChachP operates
on a fixed dataset. All right, at this point, at this point in which I'm
recording this course, all right, it doesn't have
a real time learning. All right? It operates on a fixed dataset
and it doesn't learn or adapt from individual
interactions post training. It doesn't really update on live events. And
this is an issue. I think that on later
updates of ChPT're, we're going to reach
a point in which it is constantly getting
updates from the web. And you can have a
real time feedback, a real time you know, information influx if you
will from the internet. But for now I want to know that Chip operates on
a fixed dataset. That being said, this
doesn't mean that we cannot leverage this dataset that
TPT has been trained on. Because we're talking about an extreme amount of data, right? An extreme amount
of information, which of course can
be highly leveraged. Now, regarding versatility, TPT is suitable for a wide
range of applications, as we know from content creation to customer service, right? Due to its broad knowledge
and adaptability. Keyword here,
adaptability, you can see that short term Con
creation isn't just creating short term
Youtube shorts or Instagram reels
or Tiktok videos. Short Term Con
creation is having, for example, a
virtual assistant, having a robot that creates
content strategies. Having a consultant, right, that creates target avatars. All right, Having another
consultant that consults, which the most profitable
niche is to create courses. So this business behind a
single 30 minute video, 32nd video that we're going
to be creating, right? So I want you to know that there are systems in this business and each system is created
from different years. And if you will, I
want you to imagine the short form content system to be made out of many years. And a year could
be, for example, a person that
scripts the videos. A person that comes
up with ideas. A person that
markets the videos. A person that search and
optimizes the videos. So all of this can be
done with Ach Pt and its adaptability,
its versatility. Okay, so let's move now
into discussing how AchPT has completely transformed
the productivity, right? Productivity, the way
that we produce work. Obviously, Gibt is
extremely efficient, right? It significantly speeds up
content creation, research, information gathering
tasks, and enhances the overall productivity
of every single person. I think that I
cannot brainstorm, I cannot come up with a niche
in a whole humanity that can't be leveraged and can't leverage
artificial intelligence. And ArchPT, I think
that what we're given for completely free
is absolutely amazing, and every single person
should be leveraging the power of artificial
intelligence. Right. Another huge thing regarding productivity and ChPT. Is the automation
of routine tasks. So P is capable of
handling repetitive tasks like scheduling E mail drafting frequently asked
question responses, while saving time and effort. I want you to think of
routine tasks, right? Repetitive everyday tasks in
short form concentration. What would those tasks be? It could be, for example,
brainstorming titles, brainstorming descriptions, search engine optimizing
those titles and descriptions coming up
with new viral ideas. This can be done very
easily with such PD, and we're going to be
doing this with UchPD. Now obviously, P is also a creative weapon as I
like to describe it. It provides creative
suggestions, sparking new ideas for projects, writing, and problem solving. Now, saying and
stating that PT is great for creativity
and it can help creatives is a very
broad term, right? So I'm going to leave this slide right here and you're going to see in the next lessons
how we can utilize, again, chiPT for the
creative process of short term content creation. Again, what I'm going to say, the only thing I'm
going to say, I'm going to move to
the next slide now, is that again, in this short term content system that we have created, right? Or we need to put in place in order to create
short term videos. Right? Each year of the system just has the
right spot of ChchiPT to come provide its creative input to make the gear not
only spin faster, spin more efficiently, without having the human
element in between, which is something
extraordinary. Pd efficiently summarizes
large volumes of information, also making data analysis and comprehension
extremely quicker. This is a huge one.
The fact, for example, that you can download
a huge transcript from a Youtube video, from a ten minute
Youtube video, have GPT. Analyze this transcript, right? Analyze every single word
that has been spoken in this Youtube video and then
transform it into a script, for example, for
20 different hort. This is just an example of one of the things that we're going to be doing
in this course, All right, which is
very, very interesting. Problem solving PD offers multiple perspectives
and solutions aiding in brainstorming and
decision making processes. And you've got to be called to have a huge decision making and brainstorming skills if you want to be successful in
short term congregation. All right, So this is also
something that can be hugely leveraged with artificial
intelligence and PT regarding learning
and development, P facilitates quick access to information and explanation, enhancing learning right and
knowledgeable acquisition. All right, we've
discussed about this regarding decision
making a right, you can help us explore
various viewpoints and considerations aiming in more informed and
diverse decision making. Again, PT can act as a
consultant, this is proven. And I, for example, use
ArchP as a consultant for many different
aspects of my life. Not only in short from
content creation, but I use it for Youtube
for medical school, even from cooking, right? You can actually consult
artificial intelligence and TPT into various aspects of life regarding
time management. I don't think that I need to
elaborate more obviously, people are going to be
saving a huge amount of time if they utilize the power of artificial intelligence
and Uch Pt, right? Absolutely. Reduce
the time spent on drafting, for example, editing, formating content, allowing
focus on other critical task, especially if you're
a content creator. The last thing that
you want to be doing is just drafting all day, or scripting all day, or
editing the videos all day. If you're a creative person,
what you want to be doing, what you're calling is, if you will, is to
just be creative, create content, create, be in front of the camera,
talk to the camera, Not only plan and script, and search engine optimize. Those are things that can
be outsourced if you will, not only to other people, but nowadays to
artificial intelligence. So PT finally is useful
in team projects, right, For instant
information retrieval and idea generation. So people and teams of people don't supposedly and
every single time need to be replaced by AI. They can also utilize AI as a tool to help them
brainstorm better ideas, improve their teamwork, and in general, be
more productive. That's another thing that
I wanted to state. Chip. Yes, it will replace
a lot of people, especially in the field
of content creation. That being said,
this doesn't mean that if you're smart
enough, right? You can, you cannot
leverage this tool. You can 100% absolutely leverage this tool and
use it as a tool to increase your
productivity rather than inevitably being
replaced by the tool. If this makes sense.
Regarding accessibility chip makes complex tasks like
content generation for example, and information gathering more accessible to a wider audience. And now it's time to move to
my favorite segment of ton, which is the applications of PT in short form
content creation. So firstly, social media posts. All right, and this doesn't exactly directly apply
to Youtube shorts, Tiktok videos, and
Instagram reels. But you get the point.
Chchpt is amazing in generating engaging
in relevant content for platforms like
Twitter, Instagram. We talked about this focus on the key word, engaging
and relevant. Because again, the datasets, the databases now regarding the creation of
engaging content. Obviously this makes sense
if you think about it. Because if in the
same chat of ChchPT, we're going to be brainstorming
our target audience, creating our target avatar, and then asking
for content ideas. We can actually ask
for TchiPT to create engaging content ideas tailored to this target avatar
that we have created. And we're going to be doing
this later on this course. I don't want to
stress about this, but this is how ChiPT is able
to create engaging content. It's not just the
word that I used, engaging in this presentation to drive more eyeballs
to the presentation. Actually, you can actually
engage individually, each and every single
one of your viewers with artificial
intelligence and ChiPT, which is something
very, very cool. Now obviously in short
form content creation, you're not going to
be stressing that much about marketing, right? And probably many of you don't know what a marketing copy is. What copy is, it's
pretty much the way that you convince people to buy something or convince people to subscribe
to a channel. Convince people to
enroll in a course. Convince people to give you
their e mail, for example. All right, with
words, all right? So creating words pretty much that persuade people to
take action into something. Now this doesn't only
have to be to buy your course or to buy something
that you sell a product, this could be also to
subscribe to your channel. So this is how we
could be leveraging marketing copy in short
form content creation. So what such a BD absolutely does is that it crafts concise, persuasive copy for
advertisements, e mail marketing,
web pages tailored, again to target audiences
that we're going to be creating with
GPT, which is amazing. Now, PT has also insane search engine
optimization capabilities. This is one of the highest
and most leveraged parts. Again, of our
interaction with GPT. We're going to be very, very much leveraging
search engine optimization mostly for long form
content creation, but also in short
form concreation. I'm going to show you
how in the scores right here in short. All right. Chpt creates short, optimized
content for web pages, helping improve search
engine rankings, right? For example, let's
say you're creating a short form video on how
to tie your laces, right? Obviously, this is a fictional
scenario, but whatever. Let's say you're creating a
short form video on how to tie your laces if we manage to search
engine optimize this short form video of yours, all right, and
using such a video, we can actually
have huge rankings and great percentages of
search engine optimization. We can actually bring
the short form content, the short video
you have created, into more eyeballs of
people that search for it. Right? Because people search for how to tie your
lace, for example. Or there are many
videos that are directly searched for people. Keep in mind that Youtube is the second largest
search engine platform after, after Google, right? So a lot of people are
not only, you know, giving a short like hey, this is a short that
came up to your face. For example, crashing a
Lamborghini in a ill, people are actually
searching for stuff and sorts are actually ranking
up on search results. So it's very important
for us to be able to search and
optimize our sorts, right, regarding
titles and headlines. Obviously, we're going to be hugely using such VD to do that. Such VD generates
eye catching and relevant titles and
headlines for articles, blogs, web pages, and of
course, short front videos. So we are going to be doing this and in product descriptions, we're also going to be writing the descriptions
of our videos and constructing
compelling descriptions that dance with the titles, if you will, in our
short front videos. Yes, 100% regarding e
mail subject lines. This is a bit, I think, one step ahead of what you
have enrolled in this course. We could be discussing
about how to create copy and how to write
e mails, right? How to create all those
compelling subject lines to improve e mail open rates. So the final thing that
I want to focus on is the ability of ChachPT to
summarize content, right? Another hugely leveraged aspect of artificial intelligence. It's its ability to condense
long articles, reports, or documents into brief, easily digestible
summaries, right? Imagine being able to download
an article from the web, inputting it into ChachPT, and then having 1020 different
short form content ideas out of this one article of the web with the
push of a button. All right, this is
what we're going to be doing in this
course right here. So I'm very, very,
very excited for this. Now, in the second
lesson of this course, we're going to be
discussing about leveraging the rise of short form content
creation. What happened? What was the shift between long form content creation and then the sad and
exponential growth of short form contgration. What caused this shift? How can we capitalize
on this shift? How does the rise of
short form content apply? And actually has to do, what
does it have to do with the rise of artificial
intelligence and Tgpty? Trust me, there is a link
between these two, right? Of this we're analyzing in the second and final
theoretical lesson of the course because this
is a practical course, mostly the next lesson is
also going to be theoretical. Just next lesson one and then we're moving into
the practical stuff. Thank you very much for
being here. I'm going to see you in the second
lesson of the course.
4. Understanding the Rise of Short Form Video: Hi everybody and welcome to the second lesson of the scores. I'm very excited to have
you here because this is the second and final theoretical
lesson of the scores. Now what we're going
to be analyzing, this does right here, is the exponential growth and the rise of short form
content creation. In order to utilize the power of artificial
intelligence and in order become successful
short form content creators, we need to understand
the fundamentals of what caused this genre, this niche, the specific type of video consumption to
grow exponentially. All right, which
factors are common in every single aspect of
short form content creation? And what makes audience
want to consume more and more of these
short form videos? I want you to know that
short form content is completely different
from long form content. I think that you
have established this Ab point of the
scores. All right? Many parameters are completely different between short
form and long form content. Long form content, for
example, has Tamils, right? It is more than usually
more than 4 minutes long. The videos are more
than 4 minutes long. This means that they need a completely different
type of planning, a completely different
type of execution, a completely different
type of editing. On the other hand,
short form content is completely different. We don't have thumbnails, videos are shoved in the
face of the viewers, The algorithm is
completely different. All right, but before we engage deeper into the short
form content algorithm, the factors that led to the exponential growth
of short form content, let's satealyze the second
lesson of the scores. So welcome. Let's launch this
presentation. And let's go. So the rise of short
form content creation. All right. Everything started
with a digital revolution. The digital age ushered in
a new era of media where traditional forms
were challenged by the Internet immediacy, right? This was the first, if you
will, media revolution. Everyone shifted, the
attention shifted from TV, television, traditional
media, movies, series, right, more towards Youtube and let's say long form content
creation on the internet. Why beauty, immediacy and the direct, if you
will, connection. The more genuine and
direct connection that a creator has with his audience. On top of that, those algorithms of Youtube and of other
social media platforms which of course have integrated artificial
intelligence capabilities, we're able to recommend videos
based on a personal okay, tailored, again, recommendation, strategic approach that
those algorithms have. In other words, if you view
a video on Youtube, right, And you like this video, it probably Youtube is going to recommend a similar video view. This doesn't happen
in television, right? Everybody watches the
same thing on television. Again, personalization
is a huge factor that led into the exponential
growth of content creation. This shift led to an environment pipe for
innovative content formats, particularly those that could be quickly consumed and shared. And as you can
imagine, this is where short form content
comes into play. Platforms like Twitter
and Instagram emerged, right, Focusing on brevity
and visual appeal. The design of Twitter and
Instagram encouraged users to create and consume content
that was not only short, but also highly engaging
and easy to interact with. Now we're moving
into the second era, if you will, of
content greation. First era was again the shift
from traditional media. Again, movies, television, TV shows to Youtube and
long form content. Now with the rise of
Twitter and Instagram, those were the first
two applications that intrude used short form content. All right, to the public, we start to see a
shift in which people prefer to consume
content not produced. With, for example, expensive
cameras, filming studios, or even creators that have all of the gear to
themselves, all right? They actually want
to consume content, but created by more genuine
people, just like them. Created, shot, and
potentially edited, but most of the time
not even edited by a simple smartphone. All right, this is what
people chose to consume. Why? This is a big
discussion to open, Why people are gravitated
towards short form content. In my opinion, the lack of genuine human connection
that has started to rise with the increase of us engaging with the
Internet, it makes sense. This lack of genuine human
connection once makes people seek connection through the Internet they value more. A video, for example, showed
by a random person, right, Which feels more human
lack and are able to connect with him on
a deeper level than, for example, watching a movie, a new movie from Hollywood or a huge production on Youtube. In my opinion, this is why short form content has
become so hold again. It's the fact that
people are seeking genuine human
connection and they can find it through
short form content. Creation and content sharing. All right, obviously smartphone
smartphone proliferation played a huge role in the rise of smart phone
content creation. Of a global rise in
smartphone usage, people began accessing
information on the goal, favoring content that could be consumed in minutes
or even seconds. This shift greatly
influenced the type of content that
gained popularity. I want you to imagine a world which was
pretty much this world, like 15 years ago,
in which smartphone didn't have cameras or you couldn't upload
something on the goal. You had to wait
until you go home, shoot a video with your
camera and upload it from your home Wi Fi in order
to create content. Now you can literally shoot
videos with amazing cameras. Again, smartphones have
amazing camera capabilities. Shoot videos on the go
and applaud them on the spot with your cellular
network on top of that. Camera usage has
become so easy, right? It's so easy for us to
comprehend how to shoot videos, how to shoot photographs,
how to create content. Creating content has never been easier, right,
back in the day. And when I say back in the day, I'm referring to five years ago. In order for you to
become a commentator, you needed to know
how to use a camera, how to use lens,
how to use lights, how to use compositions. And don't get me wrong, those
are useful skills nowadays. But again, you can
bypass those skills with just some very basic smartphone
videography knowledge. All right, so this
is another reason why short form content
grew exponentially due to, first of all, in my opinion, the lack of genuine
human connection. And secondly, due to
smartphone proliferation, due to the fact that everyone
has a smartphone with an amazing camera and huge Wi
Fi speeds integrated in it. All right, regarding
attention spams, all right, one gets another. This is like a chain reaction. The proliferation of
short form content and the accessibility of
every single person in this planet to a smartphone has caused changing
attention spam epidemic. Research has indicated
a societal trend toward shorter attention spas. And this is partly due to fast
paced digital environment. Due to the fast paced
digital environment, this change made short snappy
content more appealing, as it catered to the new consumption
habits of the public. The truth is that in
media in general, and this could be
traditional media, this could be long
term condigration, this could be short
term concegration. In media, attention equals
with attention is the economy. You have an attention economy. And whoever can capture this attention and keep someone watching,
his content wins. Back in the day, movies
won the attention war. Then came Youtube and gradually started grabbing some attention
from the movies. People weren't consuming
two hour movies, but they would consume 2010 minute videos, for
example, on Youtube. Which at the end of the day, it's the same amount
of attention, the same amount of
time watching someone. Right now, people don't choose to view a
ten minute video, but they will view 310
second Tiktoks, right? If that makes sense.
We're talking about the same attention, right? In this attention economy war, coming from one
format to another. And the format that
is now very hot is short form content creation. Those are the new attention and consumption habits that we need to tailor our content to if we want to be successful. Obviously, as we
talked about earlier, high speed Internet access
played a huge role in the proliferation of short
form content creation. The expansion of
high speed Internet globally allowed for
seamless streaming and sharing of
short form content from wherever you are
whenever you are. Making it a convenient option for both creators and consumers. Again, creators can create
from wherever they want. Consumers can consume
from wherever they want. You don't need to
be in the theater. You don't need to be
in your living room. You don't need to have a huge camera studio in order
to create content. You can do this on the go from wherever you want in the
world with your smartphone, which in my opinion,
it's absolutely amazing. In addition to that, the tools in order to create
short form content, all the editing tools,
the shooting tools, all of the videography, smartphone geography
principles have been made extremely simple and extremely basic and extremely
user friendly. What do we mean by that? Advances in
technology, all right, introduced user friendly tools for creating videos, graphics, and texts, which led to the democratization
of content creation. And enabled people to participate in the short
form content boom. All right, I want you to imagine the movies and
traditional media. What did it take back in
the day to create a movie? It took people that knew exactly
how to operate a camera, people that knew exactly
how to operate microphones, people that needed to know how
to exactly operate lights, compositions, editors,
the chief editor, editor, editor B,
All of those people. In order to create a movie that captivates attention,
what happens next? The same attention could be captivated by a simple
dude like me that knew how to use basically
a camera and knew how to set up a
basic composition. All right, and
what happens next? The same attention that I
stole from those movies, from those big productions, could be easily stolen by a simple person that has a smartphone and
knows how to shoot. Just to point a camera
in something that is interesting and have just a
genuine feel in his videos. All right, this is why I stress about the importance of
short form concreation. Why I think that anyone can now capitalize on this short
form concreation boom. Right? Because again, the content creation tools
have been so much accessible, so much user friendly, that in reality what the slide states is
completely correct. Content creation has
been democratized. All right. Moved on
to viral dynamics. Short form content
provide ideal, all right, Proved ideal for Vilar spread as it brevity made it more likely to be viewed and
shared multiple times, amplifying its reach and impact. Imagine having, for example,
ten Youtube videos. Which videos would
be more shared? Ten Youtube videos
of 10 minutes each, or 300 Tiktoks or 300 Instagram
reels of 10 seconds each. Obviously, we're talking
about the same amount of time invested watching
those ten Youtube videos, or those 300 Instagram reels or Tiktoks or Youtube shorts. But the thing is that
those Instagram reels could be shared multiple times. More many more times
than the Youtube videos. And this is exactly why short form content
is tailored to go viral. All right. This is one
of the coolest features of short form content. All right? How does short
form content, all right, how can short form content be utilized by individuals
and potentially brands? Because there is huge monetization potential
in short form content, huge marketing potential
in short form content. First of all, brands and
individuals can capitalize on the fact that we have an influential
influential culture rise. Influencers capitalized on short form content
to gain followers, quickly leveraging
platforms like insogram and dicta to build significant online presences and influence consumer
behavior, right? Nowadays, if you
have a audience, if you have a following,
if you have people that know like and trust you, you're extremely
useful in Brads, you're extremely useful because
these people follow you. You're able to
directly influence these people and
you can, of course, on an ethical way, gravitate and navigate the purchasing
decisions of your viewers. Why? As we're going to
see later in the course, we're going to be
creating a niche of one. All right, I want to spoil
the scores with you, for you. But we're going to be
creating a niche of one, where you are going to become
the nice that you choose. Right? In this way, no
one can compete with you. Okay? You're going to be the
number one on your knees. If you manage to attract people and subscribe
to your ideology, subscribe to what
you say, Subscribe to what you root for. This means that you
are their leader. And once you're a leader
of a group of people, they will follow you, all right? They will literally
follow your steps. And this, I can imagine, has huge power over brands
regarding marketing evolution. Companies, as we
have seen on Tiktok, on Instagram, on Youtube sorts, they have completely
restructured their advertising strategies
to focus on short, impactful messages that
align with the trend towards brief content and leveraging it to engage a broader audience. Right, back in the day,
companies used to pay thousands, if not millions of dollars, to have their ads right
viewed on Super Bowl finals, for example, or on big
television events nowadays. With just a very basic
and brief understanding of those algorithms, of the Youtube algorithm to algorithm the
Instagram algorithm, they can reach the same amount
of people for $0 right? Completely organically. And this is one of the
amazing features of sort form contention that a
video can reach exponential, can reach exponential
growth, right? With $0 on advertising, right? You can literally bring millions and
hundreds of millions on Ibles in front of your offer, in front of your ads, again, in front of your
product, $0 right? All by utilizing the power of short form content creation. And those algorithms regarding personal
expression, right? Individuals found short
form content platforms perfect for self expression and sharing live updates, right? It has led to a surge in personal storytelling
and sharing on social media. I'm going
to tell you something. If you see someone creating
a video of his life, a video of his day, right, and you see that people
are engaging with it, people are rooting for him, then you also feel
the urge to do the same thing when this
happens with a lot of people. A lot of people starting
to create content, they see a lot of people
consume their content. And this is a cyclical
economy, if you will, of a tension that has
been cultured again with short form content creation regarding educational stipends. Okay? Educators for example, and people that sell
info products can also hugely benefit from the rise of short form content creation. Educators and
platforms began using short form content to
distill complex concepts, right, into bite sized, easily understandable pieces, making learning more
accessible and engaging. All right, so take a very broad concept and a
very complicated concept, you distill it into bite
sized understandable pieces. This is how even
educational platforms and learning platforms
can highly leverage. Again, the fact that short
form Ftegration is here to stay es communities is something
that we will focus on. We will be focusing on, but more specifically we
will be creating a Is community of one of
ourselves In general, those communities formed
around specific interests, began to thrive on platforms that supported
short form content, allowing for the rapid exchange of specialized
knowledge and ideas. You can see this
a lot on Tiktok. Tiktok has a huge, huge, huge collection
of It communities. People, for example, that
suffer from the same diseases. People that have
the same passions, but very nice
passions, for example, how to create and how to construct and how to design
and how to create a print, a battery for a camera. You can have communities
of those people. People just like
subreredits for example, found sharing short
form content videos because information, all right, the bandwidth of
information shared with both an auditory
and a visual stimulus, which is video, is insanely
bigger than the bandwidth. For example, of
sharing something as a comment on a
forum, if you will. Modern day forums are
those nice communities on short form content
creation websites, right? Moving on to real time updates. Short form content
became the go to format for delivering real
time news and updates, enhancing its use for immediate information
dissemination. All right, people
when they wake up, they usually open a short
form consumption website. It's could be Tiktok, this could be Youtube shorts. All right. Usually the first video
that pops up is a video that updates them of something that is going on in their world. And keyword here their world. Because your Tiktok page is completely different
from my Tito page, it all comes down to
the personalization. It all comes down
to the fact that we engage with our
Tiktok accounts. We engage with our pages, those algorithms,
techno algorithm, the Youtube shorts algorithm
knows exactly what are your preferences and what you
would like to consume next. It has a perception
of your world. This is how we have
tailored news feeds and tailored real time
updates which are specific to each
and every single one of the users of
those platforms. This is very interesting
regarding creative storytelling. Creatives use the constraints of short form media to innovate
storytelling techniques, delivering compelling
narratives in a fraction of the time
typically required, which is very, very important. Understand to talk
about the rise of a new creator
economy, if you will. This is what we're here for. Here for the fact that
we need to understand what this new creator
economy is all about. We need to understand
how we can leverage the power of this
new creator economy. All right. As we said, attention is a commodity. In the world of
short form content, Capturing and retaining user
attention became crucial, Turning it into a
valuable commodity in the digital marketplace. It all comes down
into attention. How much attention can you grab? How many eyeballs can you
stick in your videos? How many minutes can you have those eyeballs engaged
in your videos? This is what we're discussing, this we're analyzing
in this course. Red here. Okay? Of course,
obviously. All right. Attention leads to
algorithmic promotion. If you have attention
in your videos, if you can gain eyeballs
in your content, the algorithm will reward your videos and spread
them everywhere. The algorithms of
those major platforms began to prioritize
short form content, right, impacting
what users see first and influencing their
content consumption habits. This was a way for
the big algorithms, such as the Bligen Tto
algorithm to directly influence the consumption habits of their users by themselves. Rather than analyzing
their consumption habits and tailoring their
feed into them, obviously, yes they do. They analyze their
consumption habits and they tailor their feeds into the consumption habits
of their users. But short form content was
just another way to, again, impact users in the first
place, right, Obviously. Success in the digital realm started to be measured
more in terms of like shares and comments rather than traditional metrics like
length and depth of content. It is way easier nowadays to see if a video is successful. And if a video is successful, more people are likely
to watch the video. So for example, if
a short form con, video pops on your
page and you see that it has 20 million
likes. All right? You might think to
yourself, okay, why does this video
have so many likes? I might as well stick to the end of this video to see
what all the hype is about. Again, the metrics to measure success have been democratized. They're open to
the public and you can see if a video is
successful or not. As in television, you
couldn't see that, right? Micro moments, the
concept of micro moments took hold where users engage
with content in brief, sporadic bursts
throughout their day, feeding media consumption
into their busy schedules. This is one of the best and most important points that you need to understand regarding short form condgreation, right? People nowadays do not
have the time to go, to watch a three hour movie, a four hour movie if
it's not vacation, okay? People just don't have
the time and they don't want to invest this
time to their days. That being said, people
have 5 minutes here, 5 minutes there, 10 minutes
here, 10 minutes there. Watching small short form
videos are easy to consume. They don't require that much of mental fatigue
to understand. They don't drive you through any emotional roller coaster
that you can't recover from. Right? And you can just watch as many as you want and
then hop back to work is the ideal scenario
for today's world. I'm not saying that
it's the best one, but it definitely adheres
in today's standard. Obviously, this
exponential growth of short form concreation
didn't have only upsides. There were some downsides. For example, the direct
access to a smartphone, to a great camera software, to great analytics, and to
great video editing tools in every single person in
this planet, right? Decrease the barrier to entry. Become a content creator, right? As more content creators started jumping into a short
form bandwagon, the digital landscape became
flooded with content, making it challenging for
individual pieces to stand out. This is a problem because
in the attention economy, if everyone is seeking to capture the attention
of everybody, right, then there's a huge
competition for attention. Pretty much, this is
what I want to say. There's a huge competition
for attention. You need to be more
creative and you need to point towards, and gravity towards,
the creative aspect. If you want to compensate
from the fact that anyone has the opportunity to upload videos online regarding
monetization strategy, content creators
and platforms began exploring new ways to
monetize short form content. This includes sponsored posts, branded content, and platform specific monetization features. In general, how can
we take eyeballs? How can we take attention
and turning into money? This is not a course in
which you're going to be taught exactly how to make money from short form
content creation. But you will be taught
how to utilize the power, artificial intelligence to grow on short form content platforms. Okay. Regarding fear
of missing out pomo, right, And social dynamics. The fear of missing
out drove viewers to continuously engage with
content streams, right? Keeping them constantly
updated and contributing to a cycle of continuous
content consumption, right? Fear of missing out very
important psychological factor that leads people
to buy, all right? It directs purchasing
power, right? And also it directs attention. Imagine knowing
that, for example, on Tiktok, this word
goes down everywhere. But is on Tiktok, they're
referencing stuff on Tiktok on your school and you don't
have Tiktok, we download to, you want to hop on this ship because you have the so
called fear of missing out a huge tool which is leveraged by marketers
all over the world. And it's going to be
leveraged also for us when we target our target
aviator and when we create our target audience. Right? Regarding
adaptive storytelling, storytellers have adapted to the brevity of
short form content, finding innovative
ways to convey narratives and emotions
quickly and effectively. Those are the two keywords,
quickly and effectively. This is what we're
trying to achieve here. We're trying to convey our messages quickly
and effectively. And this can be done with
short form content creation. Also, con, creation has been getting more towards
data driven concretion. This means that creators
and brands started leveraging data analytics to understand audience
preferences and tailor their content for maximum
impact and engagement. Now I'm going to give
you a small tip. In this course we're going
to be discussing about how to create your
target audience. And how to brainstorm very much your target audience after
you have created your niche. And how to create
your target avatar if you're successful, if this process is successful, if you manage to create your target avatar based
on your target audience, based on the niche that we will research and create together. Then you don't need actually to analyze the analytics of
your videos that much. You just need to
stick your knees, trust the process, get
better and better, produce better videos,
and you will be inevitably successful at
the end of your journey. Okay, more on this information. Later down in the
course regarding platform diversification,
new platforms, right? Specializing in short
form content emerged, each offering unique features and catering to different
audience segments, further diversifying
the digital landscape. Finally, future trends and evolution is something that we need to understand and
we need to evaluate. We need to have a metric
or where trends are going towards if we want to position ourselves
in the great place. Exponential growth, the ongoing evolution in technology and user behavior suggests that sort form content will
continue to adapt. Potentially incorporating
emerging trends, lack augmented reality and
personalized content streams. Having an open eye towards those new emerging trends
can be very useful for you.
5. Using AI to Create a Niche of One: So how, everybody would
like to welcome you to lesson three of this
amazing course right here, in which we're analyzing
how to utilize the power of artificial intelligence to scale our short form content game. In this third
lesson, right here, we're analyzing something
of key importance. And if you understand the topic which we're going to be
analyzing in this lesson, you can have an extreme
competitive advantage over all of the other people that are creating short form content. All right, the topic
that we're going to be analyzing is the power
of kissing down, but more specifically, the power of creating
your own niche. In general, the niche, if we could talk like very
broadly, very specific. A niche is the type of
videos that you're creating. Obviously, your
niche is directly tied to your target audience
and to your target avatar, which we are going to be
brainstorming and creating with artificial intelligence
in the next lessons. All right, that being said, the Nie is the general topic. All right, that
outlines everything. Our target audience,
our target avatar. And if we choose
the correct niche, then we can have a huge, again, competitive advantage
over all of the competition in the short
form content creation game. Because as we analyzed
in the previous lesson, all right, short
form content video is extremely accessible. Everybody has a smartphone. Everybody has cameras
in their smartphones. So everybody can pick
up their smartphones and start shooting videos. Which means that the
barrier to entrance in this type of content
creation is extremely low. This means that a lot of people are going to be
creating content. So if you understand the
power of niching down, if you understand the power of creating a niche of
one, your own niche, becoming the true
leader of a niche, then you're going to be able to attract huge amounts of people, a big audience, without having any problems and without being overwhelmed by the commendation. So this is exactly what we're analyzing in this
session right here. The session is
going to start with a Powerpoint presentation in which we're going to
be analyzing the power again of niching down the
more theoretical stuff. And then we're launching TPT, and I'm going to show
you how to brainstorm a niche of one. How to create your niche with
artificial intelligence. So enough introduction. Let's dive into this video. So, niching down to perfection. Again, we're going to be
analyzing the power of specialization and
sub specialization. The art of niching down. Some examples afterwards
of people that had successfully niched down and
gained huge amounts of use, huge amounts of
exposure without having any subscribers and any
followers in advance. And what could be
the best outcome, the best idea for your case, especially in short
form content creation. So what is the power
of specialization? And what do we mean by specialization in
content creation? As we said, and I
think that we have established this up
until this point. Niching down can be extremely beneficial in content
creation. Why is that? When we niche down, when we dive deeper and we don't
create videos, we don't create
short form videos, just need a broad
category of videos. But we dive even deeper. We subspecialize in a category, we have less competition
of other creators, obviously more vibrant
interest from the viewers, these people, these
are categories that haven't been
extremely saturated, again, due to the fact that
they're very specific. Obviously not that many
creators have been creating videos on
those categories. So we have more interested
and more vibrant audience. And of course, this audience
is also extremely loyal, again due to the fact that there are not that many
videos in this category. And they felt, and these people feel like they are
being understood. Okay. This is the power
of specialization. I want you to create. Let's say for example, that
you're creating a video around this new iphone, okay? So obviously you could
create a review, for example, on the iphone
14 or the phone 14 Pro Max. But this is a very
broad type of video. This is a niche that many huge Youtubers have created the same
videos in there. And you with zero subscribers
and zero followers, you can't compete with
those people. Right? So imagine for example that you're reviewing the iphone 14. You create a video like an iphone 14 review
Marcus Brownlee, which one of the, one of the biggest tech
reviewers has also created a video on the phone. 14. How can you compete
with Marcus Brownlee? Right, So we need to
actually subspecialize. We need to create a niche
that you are the leader. That you are number
one. All right. If you are number
one in any niche, this could be the most
specialized thing ever. If you manage to
become a number one, you will be a leader of people. You will influence people, you will provide
value to society. You don't need to
be number two, you need to be number one. All right, but how about this? Imagine having a whole
Youtube channel on breaking down iphone
components. All right. How more subspecialized is this? How more niche down is this? So again, the broader niche
is iphone. All right. Iphone, videos, iphone, short form content,
iphone reviews. So we've got these guys
which are the top killers. And we can compete
with them because we don't have that
many subscribers. But then if we niche
down in the same niche, in the same general
niche which is iphone. If we actually dive
deeper and niche down, you're going to see that. We actually can accumulate
a decent amount of views. For example, the iphone 14 Pro, tear down, full disassembly
is a niche down video. It is a man that
disassembles an iphone, right, and dives into huge
detail and check this out, it has 1.4 million views in a channel with 107,000
subscribers, right? So he ten xt his
subscribers in count. This means that this niche
is very, very unsaturated. There are not many people
creating these videos. Restore technique
is, for example, one of the huge channels, again, in phone restoration. How to break up iphones
and all that stuff. So this is the power
of niching down. This is the art of niching down. The question is when
should you niche down? All right, Because we
could keep niching down, and niching down,
and niching down to the extreme specifics. But when should
someone niche down? Well, if you see that at the creators in your field
create better videos, it is time for you
to niche down. And you can actually
subjectively evaluate if someone else's videos
are better than yours based on the views
that they accumulate. Because the views,
how many views the video accumulates
is directly tied into the engagement
of the audience. So if the audience
engages more with someone else's videos and they watch throughout
the whole video, then these videos are
going to blow up, right? Whereas if your videos
are worst if you will, and they don't engage
the audience so much, your videos are not
going to blow up. So when you knees
down, first of all, when other creators in your
field create better videos. Second of all, when you're not getting enough
use, all right? And this is, you need some experience to actually
point out if you're not getting enough use
because you're not persistent and because
you need to upload more videos and because you
need to be better at this or you're not getting enough use because there is
huge competition. Okay, So this is
something that you pretty much need to evaluate
by yourself. All right? But you
get the point. If you're not getting
enough use and you have been uploading for a
prolonged amount of time, you have great videos. Your views are actually
not that bad of quality and you're still
not getting views. And you see people creating the same type of
videos as yours, with the same content, the same general niche. Then it's time for
you to niche down. And even with lower
quality of content, you will get more views
than them in the long run. Third reason to niche
down when you have sub specialized in a
field with competition. So again, if you
decide to niche down, but once you niche down, again, the new category that
you have chosen, which is more against specific, still has huge amounts
of competitions, you can niche down even more. To give an example,
let's take again the iphone 14 as a category. So we got iphone 14. I don't want to be
just creating videos, generally, for iphone 14. So I'm going to niche
down, and I niche down into iphone 14 repairs. But still there are
some huge channels in the knees of
iphone 14 repairs. So this is why I niched down
even more to, for example, iphone 14 front screen glass
replacement tutorials. Do you get the point? Even a channel that doesn't
have great quality of videos, even a channel with
zero followers. If we just create
videos on iphone 14, screen replacement
tutorials, we're going to be getting decent amount of views. Okay, some examples of people
that have niched down. This is one of my
favorite channels. It's called grand illusions. This is an old man
that for a living, he reviews some of the toys
that he has accumulated throughout his years and
free traveling the world. All right, so this is Tim. And again this
dude reviews toys. It's just an old
man reviewing toys. It doesn't get any
more niche than this. And in fact, what Tim has done, this is the name again
of the creator, Tim. What Tim has done is that he has created the so called
nice of one nice of one. Tim has no other competitors. You don't have any
other old people that look exactly like Tim
that review toys. And the audience of
grand illusions. The audience of Tim
are in love with him. They love his personality, they love the way he
reviews the toys. People aren't there to be entertained by only
the toys, you know. People just are not
interested in the toys. People are interested in the
way the team elaborates, all right, how those toys work. And they're just interested
by his character. And this is your best bet
right now in our modern days. In short form,
consecreation to showcase a part of your character that people will fell in
love with, right? And then no one can compete with you because you are
the niece of one. All right. If that makes sense. Another example, a
channel of mine. This is a channel
that I have created. It's called cardiac surgery,
University of Crete. So I have created a
literally a nice of one. All right. I have specialized. So there are many
medical videos, for example on Youtube, right? I have specialized so much
in these medical videos that not only medical videos
I subnised into surgery, not only surgery, I subnised
into cardiac surgery. And I submised even more in the field of
cardiac surgery by teaching educational stuff about cardiac surgery on Youtube. And with zero followers,
zero subscribers, with ten videos, I managed to accumulate more than
4 million views. This is the power of Subnis, another amazing example,
primitive technology. A channel with 10.7 million
subscribers, a huge audience. What this guy does,
it's extremely nice. Again, he literally
grabs his camera, goes out, creates
primitive stuff like this. Primitive hut for
example, right? Or a bow. A primitive bow or a
primitive chimney. Primitive technology is
a channel that has taken the sub niche into a
completely different level. So we've got outdoor videos, we've got survival videos, then we got primitive
technology, which is just a new type
of niche he created, again, a niche of one. So what is the
best outcome here? These channels have niched
down so much that created a new category of videos in
which they are the pioneers, if this makes sense. So you don't just
need to pick a niche, you need to become the niche. If this makes sense, this
is the best outcome. This is what I would actually
recommend you guys to do. I don't want you
to pick a niche. I want you to become a niche. What happens when
you become a niche? What happens when you
become a niche of one? So people trust you because you are the leader of them,
you are the professional. All right? A huge percentage of your viewers actually
ends up subscribing, subscribing, and actually
ends up following you. Because they identify and they recognize the fact that
you are a niche of one. They like this, so
they follow you, want to view more
of your videos, especially if you provide
valuable information and valuable insights into what you say so you have
no competition, and obviously a
bigger percentage of people takes action
to your content, which is something very, very important later on in
your short form content. In your short form
video, you might have a call to action, right? You might want your viewers, for example, to engage.
Check out your website. Check out your links to
check out any page that you just connect with your
short form content channel. So having more
engaged followers, having people that love, know and trust you is
of key importance. Imagining having like
100,000 subscribers, but no one really cares about your content or having
1,000 subscribers. But all of them are extremely in love with what you say and
they trust you as a leader. As you can imagine, this
is of key importance and it's extremely valuable
to have in today's society. Gentlemen, this was this
small introduction, the small Powerpoint
presentation in the art of niching down. Now it's time to launch GPT, and I'm going to show you
how to actually create a Ie of one with
such a T. So again, the ultimate way to
create a niche of one is to incorporate
your character and a personal touch in
every single niche and every single sub
specialized subcategory of niches that are available. So in order to create
a niche of one, we need two things. First of all, to add a personal character into
a subcategory of niche. And of course, to brainstorm a subcategory of
niche that works based on the fact that based on what we want to
convey to our audience, right, based on what
we like to talk about, what are our interests. So this is what we're going
to be doing with such PT. Obviously, we can add a personal character and our
character traits using PT. This doesn't really apply
with artificial intelligence. Artificial intelligence
and robotics in general are the
complete difference, the complete
difference of applying your personal touch
into your work. I mean, that being said, though, we can 100% brainstorm different types of sub niches
of content using such BT. This is what we're doing
in discussion right here. This is how we can
utilize the power of artificial intelligence
to brainstorm and create a niche of one, right? We're going to be identifying
a subcategory of a niche, and then retrospectively, we're going to be adding
a personal touch on it. How are we going to do this?
Let's launch such a PT. We have such PT right here. First of all, we're going
to take a test example. Okay? A test case, in order for the
sake of this lesson, for the sake of this course,
to demonstrate how we can utilize such PT and how
I utilize such PT for it. Let's say, for example, that I am passionate about running. The broad niche that
we've got is running. Let's see, I'm going to
ask such PT, first of all, I'm going to give such PT the detail that I am
passionate about running. I am a content creator, passionate about running
The general category of my videos or let's
say the general niche, all right, of my
videos is running. Okay. Also I create
short form content. Okay, Let's say for example. All right, but this also
applies, of course, in Youtube shorts
and Instagram reels. Okay, So we're going
to input this prompt. Now, keep in mind this,
I just stopped if you can see this message because As I have elaborated on
other courses of mine, if you have digested information that I have
conveyed in other courses, we don't really care about the answers that P
is going to give us, The primary answers that P is going to give us
in one chat box. What do I mean by that? You see in P, artificial intelligence, as we discussed in the
first lesson of the scores, the more you engage
with a chat bot, right? The more you engaged, the more you engage in
one conversation with PT, the more information
it can retract, right, from you and the more
information it can remember. So as we discussed again in the previous lesion
chip is able to recall information in one
conversation of ours. So the first information
that I'm giving PT, I don't really care about the answer that it's
going to give me back. I'm just trying to give it as much information as possible. This is why it is of extreme importance throughout the whole course
of those lessons, throughout this whole course, to keep engaging with PT
on the same chat box. All right, don't
create a new chat every time you log into PT. Keep engaging with PT in the same chat box because
in this same chat box, we're going to be
inputting information and we're going to be giving
all of this information. We're going to be
brainstorming ideas, creating ideas, brainstorming
our target audience, creating our target auditors. In this same chat
box right here, and touch P is going to actually accumulate a huge amount of information based on
what we want to do. Okay, so we're going to start with this
very basic problem. The first problem
that we're using in this chat box right here, is that I'm a contrator,
passionate about running. Right? The general niche
of my videos is running. I create short form
content for Tiktok. Now how are we
going to sub niche? We're going to directly
ask Acht for it. All right, let's say analyze or mention then
subcategories of running. I mentioned ten sub
categories of running. So look at this,
all these are Subi, road running, trail running, track and field running, ultra running, cross
country running, sprinting, middle distance running,
long distance running, barefoot running, fun
runs, and chattery runs. Just like that. We've got
ten sub ni of running. You know what's the cool
part? Imagine for example, searching on Youtube
for running. Let's actually do this right now, we go to Youtube, right? Let's see, in general, let's see running five
K. Running five K. Okay, let's see the videos
that we got here. 105 K in under 30 minutes. All right, this video
has 132,000 views, right, From a channel
with 881,000 views. This video, for example, has again 196,000 views from a channel that has
again 891,000 views. All right, this is
a saturated niche. All right, and this also obviously applies in
the short form content. The same applies to here, this is a saturated niche. But if we go into more detail, in a more specific, if we sub niche, once you can see that the videos are going
to be more successful, or at least we're going to find some videos with more success, with channels that have a
deed amount of subscribers. Again, just because
we have sub nist. Let's see, for example,
let's, let's see. Barefoot running, run
funds, road running. Trail running. Let's search
for trail running, Okay? Trail running tutorial
or trail running guide. Let's see, trail running guide. Let's see what we got,
Okay, immediately. This is exactly what
I'm talking about. This right here is a prime example of what
I'm talking about. Check this video out. It's
called Trail Running Basics, Tips and Tweaks to become a
Better trail runner, right? It has 40,000 views and you might say these are
not that many views. Well they are for this
channel right here, because this channel has
only 1,000 subscribers. And he managed to accumulate 40,000 views just
because he sub nist. All right. This is the
power of sub niching. Obviously those big channels also create trail running
videos. All right? But this doesn't mean
that we don't have other channels that have
created. Look at this again. A channel with 1,000
subscribers, 23,000 views. A channel with 36,000
subscribers, 202,000 views. All right, so you
can see that just because sub sub niche, if we dive deeper
into a subject, we have less competition. And actually people are more engaged into the videos
and we get more views. This is the power of submission. I think this was
a perfect example of why you need to
subnishion your content. Again, this applies. As well to long term content as well as the
short term content, you need to sub niche. Sub niching is extremely, extremely, extremely
important. And guess what? We managed to sub niche again by utilizing the power of
artificial intelligence, by asking for AI to again
analyze into further detail, is obviously we can keep sub niching to eternity
if this makes sense. So we analyzed running, All right, the first layer,
if you will, of the niche. And then we had ten more layers. Road running, trail running, track and field, ultra running, cross country running, middle distance running, long
distance running. So let's take trail
running for example, and search for mention. Okay, let me go down mention ten subcategories of trail
running. Check this out. Here are ten sub niches of the sub niche that we
brainstorm. How cool is that? Mountain running,
ultra train running, fast packing, sky running, technical train
running, fail running, desert trail running, multi day stage races,
coastal train running. Now there is a note that
we need to do here, is that this notes that you
can keep on sub niching, but there is a fine line on
how much you can sub niche. Because after one
point, all right, you need to find the fine
line between, again, demand. So people want to be
educated in your sub niche, but not high competition. If you keep on sub
niching and sub niching, obviously competition will go down because not a lot of
people are going to be creating content
into the category that you have sub
niched, obviously, like if we analyze desert trail running now into
ten subcategories, those are not going to have that much competition
because not that many people have engaged
that deeply into running. But then again, just
as competition drops, also audience demand drops. So obviously, you
need to find a niche that has low competition
and high demand. This is what happens
in emerging trends. This is what happens
in viral topics. Okay? Viral topics are
topics that it's popularity. The popularity emerges so fast that they have huge demand
but very low competition. But we don't need
a viral topic to strike it big in the
algorithm of contegration, we just need to sub niche
in the correct way. Check this out even if
you subniche in a way, in a subniche in which we
have high search volume, so a lot of people
are searching for it, but we also have middle to
high demand, let's say. So you can find some success, but you're not
extremely successful. This is where the parameter of actually adding a personal
touch in your videos and portraying your
character in a way in which you become this
attractive character, okay? That people like,
people respect. People know people trust, okay? This is of huge importance. This is how you can fight
through the competition. If people get to know you,
if people get to like you, if people get to
trust you and they prefer to watch your
videos over others, right? Because chances are that, okay, you might not compete with, I don't know, 150
different channels. But even if you
submits in a way, there will be five or ten
different Youtube channels creating content in the
exact same sabes as yours. This is why you need to become
an attractive character. You need to portray
your true spirit, your true character traits. Because as we discussed in the previous lesson
of this course, people are seeking this
genuine human connection. People want to really see a person talking to
them without any filters, without any crazy camera gear, without any all of
this crazy stuff, just genuine human connection. This is what people are
seeking at the moment. And the person that can
convey a genuine connection with their audience wins
in the modern marketplace, if you will, of short
form content creation. All right, so again, to summarize what we
discussed in this videod here we start with a
lecture on what is a niche, what is the power
of sub niching, and what is the
best deal for you, Which is to create a niche
of one to sub niche, and combine the specificity, right, of a niche with
your personal touch. And then we discussed on how to actually brainstorm
a niche and how to sub niche using GPT
and this very simple prompt, which is analyze ten
subcategories of this niche. All right, so let's
say hypothetically that now we have brainstormed our niche which is running and our sub niche which
is trail running. What is the next step before we start creating viral
short form content? The next step is to actually identify our target audience. The target audience
identification, especially in short
form condecreation is a bit broader than
long form conecration. We're going to be doing
this in the next lesson, again by using P, by utilizing the power of
artificial intelligence. And after that, we're
creating our target avatar. Thank you very much
for sticking up, and in this video, I'm going
to see you in the next one.
6. Creating a Target Audience to Tailor our Videos: So harder, Martin. Welcome to the fifth lesson of the scores. Now to put everything
into perspective, let's analyze what have
covered up until this point. So we started this
course by analyzing the importance and the
power of AI and ChgPT. Then we moved and outlined the exponential growth of
short form content creation. Right? What led to this
exponential growth? Then in the next lesson, we discussed about how to
actually create a niche of one and the importance
of sub specializing, right? Diving deeper into
your niche to remove competition and get 100%
of loyal audience. Right? And we concluded
that the best way to do this is to
create a niche of one. So to combine a
specialized niche with your personal touch,
right, your authenticity. To create a niche in which
you have no competition. Pretty much. So what
is the next step here? Once we create a niche, once we have brainstormed
our niche, our Nie of one, the next step is to find out who is interested
in our niche, who is interested
in our content. So we need to brainstorm our target audience.
This is the next step. After this, we're going to be
creating our target Avator. But this is for future
lesson, for the next lesson. So what we're going to be doing in this lesson right here, is that we're going
to be using such PT. We're going to be
utilizing, again, this amazing power of artificial intelligence to brainstorm our target audience. Now, for the sake of the scores we're taking as an example, that my niche, right, that I've chosen
is trail running. So let's actually launch such PT and brainstorm,
again using AI. Who is going to benefit from this niche
that I have created, which is trail running, right? Who is the target
audience of this niche? Again, you might
think that, okay, I can brainstorm this by myself. I don't need the I to do this. But you're going
to see that we're going to actually unlock new ways of thinking by brainstorming with
artificial intelligence, rather than just trying to figure things out by ourselves. So again, welcome to the
fifth lesson of the scores. Let's dive for
this presentation. Okay, so this right
here is again the interface of
ChachiPt, right? And what would be the first
thing that you would do? You would start
writing a prompt here. But remember this is wrong. We don't want to be starting new chats Every single time
that we're working with Chip, we're going to be
using the same chat. So let's go here on
the side bar and open our previous chat which is the niche content with ChachiPT. Let's see what we have. Actually, I've been discussing with Chip up until this point. The final prompt that
I've used is what are some subcategories of mountain
running or trail running? So we've got trail
mountain running, sky running, vertical
kilometer, all this stuff. So let's actually let Tibet know that we
have chosen our niche. The niche that I have chosen to create short form videos on, should we use trail running
or mountain running? Let's use trail mountain
running. All right. Is trail mountain running okay? We don't care about
the answer of P again, because at this point we're
just giving it information. We're letting PT know as much as possible
about our niche. All right, so the niche that
I have chosen to create short videos is trail
mountain running. What is the next step? The
next step is to create target audience to figure out which people are
interested in this niche. For example, let's
try five categories of people that are
interested in this niche. Again, we don't need
to mention that this is the niche of
mountain running. This is the niche
of trail running because once we mentioned, we have stated this above in
our conversation with Chip. Again, when we mentioned niche, apt automatically now knows that we're referring to
trail running, right? Mountain running mention
five categories of people that are most interested
in this niche. Okay, so trail running
appeals to a diverse range of individuals who
share a passion for outdoor adventure and running in challenging
natural environments. Here are five categories of people who are most
interested in this niche. So we've got trail runners
and ultra runners, outdoor enthusiasts, fitness
and wellness enthusiasts, adventure seekers
and nature levels, nos aspiring trail runners, so all of these
dudes right here, all of these categories
of people right here. So it says, by tailoring
your content to address the interests and needs of
these categories of people, you can effectively connect
with your target audience in the Trail Mountain running niche and build a
loyal viewership. Okay, this is nothing
that we didn't know. Now, the more information we have about our
target audience, all right, the better. And the easier it's
going to be for us to create our target avatar. So at this point, we can dive deeper into brainstorming the problems
of our target audience. Why those people
start trail running? Why do they prefer trail running over other
types of running? But we're going to
keep those questions for the target avatar because once we ask
those questions and we construct
our target outar, then we're going to be
utilizing this information to create our content
strategy and our content. For now, I just want
some basic information about our target
audience, So why? Do these people running over normal running? Again, we're gaining a
circular experience, circular information about
our audience. Let's see why. Do they prefer mountain
running over normal running? They connect with nature, right? They like adventure
and exploration. They want a more
physical challenge. They want to cultivate
mental toughness. They want to escape
from the urban life. It has less impact on
the joints, right? Community, word verified, train. They want to escape
from routine. They're seeking personal growth. What is the common denominator, if you will, in all
of those points? Connection with
nature exploration. All right, except from the
physical and mended loveness, we see escape from urban life. A right escape from urban life. Escape from routine
personal growth. Mention the most occupations and socioeconomic, okay, right, status of
the target audience. Why do we want to know
information and to get information about
their occupation and their socioeconomic status. Because this directly influences how easily these people are going to buy
something from us. How easily these people are
going to be influenced. For us, it is completely
different to sell a product, a service, a program to people of high
socioeconomic status. And completely different to sell the same product
Exactly to people with low socioeconomic status. So we need to
understand our needs. This is why we
need to understand our target audience before we go ahead and create
our target outdoor. So let's actually analyze the information about
their occupations and socioeconomic status. So let's see. So we have subdivided our target audience again
into outdoor enthusiasts, fitness and wellness
professionals, technology and remote work, healthcare and medical
professions, right? Academics and researchers,
entrepreneurs, small business owners, very
socioeconomic status, okay? And then we've got some
general information about them. So let's see. Outdoor enthusiasts,
many trail runners have occupations that allow them
to spend time outwards. Okay. Pretty general fitness
and wellness professionals. Some trail runners work in the fitness and wellness
industry as personal trainers, yoga instructors, nutritionists
or physical therapists. Their jobs often align with their passion for running
and outdoor activities. So they got technology
and remote work right. With the rise of remote work, individuals in technology
related occupations such as software developers, digital marketers, okay, may have the
flexibility to pursue trail running as a
hobby or a lifestyle. And we've got also healthcare
and medical professions. Okay. All of the stuff so we
get more information about, again, our target audience. I'm not getting into
much detail here because once we create
our target avatar, we're going to bring all
of this information from general and apply it to
one person, one avatar. And then we're going
to be tailoring all of our strategy into this one person and right
into this one avatar. So it's not of that
key importance, just ask many information on PT about our target audience. So let's now get into a bit more detail around
our target audience. All right, we've asked some
general questions regarding our target audience and now it's time to actually use
some of my prompt, some of the problems that I have created personally myself. And if you're interested, I
can send you out the Proms. Just make sure to
send me a message so I know that you're
actually interested. And you will utilize
the power of these Proms and even
put them in chat GPT. Now, please, please, please. This prompt list is
created in a way, in a sequential way, so you should be using this prompt list with the first prompt until
the last prompt. If that makes sense,
first use this prompt. Then the second prompt,
then the third prompt, then the fourth prompt.
Why do we do this? Because this prompt
list is created in a way that it teaches, if you will, your
PT, your chat box. This needs to be done
in a sequential order. So now we have some
general information again around GBD regarding
our target audience. It is time to actually train
our PT, both even more. So let's start with
the first prompt, which is which people do you think would benefit more from? And again, core topic should
be changed into our knees. Copy this. Pasted in Chachi Pt. Which people do you think
would benefit more from short form videos
around our knee? Let's see what apt
is going to answer. Short form videos in the
trail mountain running knees. Again, as you can see, Chip has registered the
fact that our knee is trail mountain running can benefit a wide range of people, but certain groups may find
them particularly valuable. Here are some
individuals who may benefit the most out of
the videos we've got. Novel train runnels. Train running enthusiasts, fitness enthusiasts,
outdoor adventure seekers. Right. Nature levels. We have brainstormed
this before, right, in the general
prompts that we used. But now we're just getting
into a bit more detail. So outdoor adventure seekers,
again, nature levels, local communities
invent participants, parents and families, motivation speakers, okay, And people
seeking stress relief. So those were the
answers that we got after inputting
the first prompt. Which is which people do you
think would benefit more from, again, our niche? Okay, just scrape, scrape
off course topic here. Just use, for example, short form content
around our niche, right? So you should change this again to this.
Let me delete this. Short form content
around your knee. Okay, so let's start now with the second problem
which is act as a market researcher and
provide insights on the media consumption habits
of my target audience. Very important prompt by knowing where our
target audience, if you will, hangs out online. Then we can tailor our
short form content to appeal to each social
media platforms algorithm. Because different social
media platforms have different algorithms which we're going to be creating
different videos to tailor to this algorithm. So let's see social
media platforms. Trail runners often use social media platforms
like Instagram, Tiktok, and Facebook to follow
trail running influencers, share their own experiences and discover new
trails and gear. So obviously we've got Youtube, so Tube is a go to
platform for in depth trail running content. Obviously we've got
trail running apps, so you see trail
runners frequently use running running apps
like Strava All Trains, Garmingcnect to
track their runs. Podcasts, people check
out newsletters. Okay? Magazines and
online publications, forum and online communities. We got television and
streaming services, event, websites,
and word of mouth. This is how those people
connect together. This is how those
people communicate. And again, this is high
leverage and this is not only an information or a piece of information that we
need to train toch BD for. This is a piece of
information that we need to keep in the
back of our minds, again, regarding our
target audience. All right, so what
is the next prompt? Act as a market researcher
and provide insights on the psychographics of
my target audience. Very interesting, let's see, let's see what Toch Pt
will actually answer this. Certainly to provide insight
on the psychographics, so the psychological
characteristics and habits of our
target audience. In the trail running niche, we'll delve into their attitude, interests, and behaviors. So they have an
adventurous spirit, they have love for nature, they have physical fitness
and well being. You know, a passion for physical
fitness and well being. They are mindful, they have
mental resilience, right? They need the sense
of achievement. They have a community
sense, right? Sustainability and
environmental awareness is also part of their psyche. Continuous learning learners. They need balance in their lives and manage
time greatly, right? They have resilience and
perseverance, right? Those are very important
values of our target audience. And you can see that they're going to come to life when we brainstorm our target avatar. So then what is the age range of the intended
audience of the course? And we're going to
change the course, as we said to for our short form content
around this niche. The age range of the
intended audience for short form content trail
mountain running niche can vary, but it typically
includes individuals in the following age groups. We've got young adults, 18 to 34, adults 35, 54, middle aged, in order adults 55 plus if you want to take
us to the next level, right? If you want to take things
to the complete next level. And we can do this
if you want in the next lesson of the scores. All right, we can actually
brainstorm the target avatars. A target avatar
as a young adult, A adult target avatar, again, interested in our niche. And a middle aged
and older adult. So how cool would
that be? Let's do this in the next
ession of the scores. Actually, I'm brainstorming
it right now. So let's create three
target Avadars, because this niche
is actually broad. The age range of people inside this niche
is actually broad. So let's actually create
a brainstorm three target A Avadars. This is just going
to have a huge range of potential content ideas that can be tailored specifically to any of those three
potential target avatars. It's going to be very,
very interesting. Okay, so what is the educational
background and level of knowledge of the intended
audience? Of target audience? So let me copy this, okay, let's just name them target audience and
not intended audience. We don't want touch PD
to get confused, right? So the educational
background and level of knowledge of
the target audience in the trail running
niche can vary widely. Here's an overview of the educational backgrounds of them. So we've got very educational
backgrounds, okay. Beginners, intermediate runners, experienced trail runners,
running enthusiasts, outdoor and adventure
enthusiasts, fitness and health enthusiasts, environmentalists and
conversationalists, and conversationists. That's interesting. Again,
a question that people have when brainstorming with
touch PT is that hey, why does it make a
difference to actually make touch Pt give
us this information? Because why should we
make PT aware that it knows the stuff since it already knows the stuff that's
telling us, Right? It's very important
because Chip, as we said, has a
huge database, right? Huge database with
insane data about every single category of human
life and human endeavor. By making ChchiPeT aware that we're interested in
specific information, just as we're doing right now. So by training a chatboat, this is exactly what
training a chatbot means. We're programming right now, this chat boat right here, this specific chat that
we're programming. It's going to be extremely
useful because Cha Chip is getting aware the information
that we are asking. And it's highlighting,
and it's highlighting, if you will, these parts
that are of key importance. So we notes pretty much
what we're interested in and what we're
not interested in. Let's see, we got
four more prompts. Let's use, actually
one more out of these four more prompts because I don't want you
to be exhausted. But you can copy these
prompts either directly from the stats and criteria and take a screenshot, save them. Or you can, again,
send me a message. I'm going to send
you the prompts. What are the preferred
learning styles or modalities of the
intended audience? Then, what are the
demographic or psychographic
characteristics we analyze? This suggest ten ways to
reach the target audience. I don't think that
we're going to get into much deal here. All right, those are
self explanatory, you can add them in
your Tivity program. This is an extremely
important slide right here, this topic research window. It's extremely important. It has helped many, many people, again, with utilizing the power of artificial
intelligence. And I hope, and I'm
hoping that it's also going to help
you massively. So congratulations,
we have completely brainstormed our target
audience. What is the next step? The next step is to start
working on our target autor. It's start creating
our target avatar. This is going to be
extremely important. One of the most
important lessons, if you will, of the
scores right here. And it's happening
in lesson seven. So I'm going to see
you in the next lesson of the scores in which
we're going to be, again, creating
our target avatar.
7. Using AI to Create our target Avatar: Ladies and gentlemen, in
continuation of lesson five, it is time for lesson six. And this lesson is going to be extremely,
extremely important. Perhaps one of the
most important lessons which you need to nail down. You need to understand how
to create a target avatar. Because if we create
a target avatar. So ladies and gentlemen,
welcome again to the target avatar
creation section on the right side of our screen. Right here we have the
prompt list right with ten, or more correctly,
nine prompts that we're going to be using to
create our target avatar. And again, in this part
of the screen we have the previous chat with suchPT that we have been using throughout
this whole course. As you can see,
this is starting to get a bit more populated, right? We have exchanged
a decent amount of information with PT and
on this son right here, we're exchanging much
more information with PT. So in the next lessons
in which we're going to be creating a
content strategy and we're going to be showing
you actually a way in which you're never going
to run out of ideas. All right, video ideas
With this tactic. We're going to be ready
and we're going to have Ch Pt completely informed. So again, in this son, we're going to be creating
our target avatar. And then we're going to be
pinpointing, all right, the pain points of this person, of this fictional target avatar. So again, we can use this house foundation for
unlimited content ideas. Let's start with our
first prompt, which is, imagine a target avatar who is deeply passionate
about your niece. Describe their age, gender,
and educational background. One of the most important
prompts of this lesson. Imagine a target, Adar, who's deeply passionate
about your niece. Describe their age, gender,
and educational background. I want you to also
give them a name. Okay, so also give
them a name so we can refer to this person with
their name, which is Sarah. All right, and not
target avatar. So let's see what Jay
came up with, right? Certainly. Let's
create a target Adar, who's deeply passionate
about trail running Niche. So we got Sarah, she's 32
years old, She's a female. Her educational background she holds a Bachelor's degree in environmental science
and a Master's degree in outdoor recreation
and adventure education. Her educational
background reflects her strong interest in
the environment and her desire to merge
her passion for the outdoors with her
academic pursuits. So she's a dedicated
enthusiast trail runner with a strong
connection to nature. He discovered her love
for trail running during her college
years when she took a course on outdoor adventure sports passions and interests. Very important subsection
of our target avatar. We are going to be populating the subsection a bit earlier, a bit afterwards in this lesson. So what are her passions?
What are her interests? She loves trail running,
environmental stewardship, outdoor education,
community building, and continuous learning.
What are her goals? Sara's primary goal is to continue improving her
trail running skills and achieve her personal best
in upcoming trail races. All right. So she is
a bit more advanced. She's not exactly a beginner which is expected in
trail running, right? She's always looking for
ways to make the most out of her limited free
time while staying connected to her love
for the outdoors. So, creating content
that resonates, this is just some feedback
that chat gave us. Creating content that
resonates with an avatar like Sarah who is deeply
passionate about trail mounting. Running and environmental
sustainability can help you connect with a dedicated and like minded
audience with this. See how cool is that? The fact that we just asked for AchiPT to create
a target avatar. We didn't ask for Cha TPT to give us this feedback but
Chi PT knows that we are content creators knows our Nee knows the fact that
we're creating short form content because we have informed it in previous again chats that we had with this in
previous lessons. Do you understand now
the power of using the same chat and training
the same chat box throughout your whole
again engagement with artificial intelligence
BT this is the point. The second prompt that
we're going to be using is create a profile
for a target avatar who spends a significant
amount of time engaging with content
related to your niche. What websites or platforms
do they frequent? Okay, let's paste this. What websites and platforms
do they frequent? So this is a new target avatar. For example, Alex,
28 years old male, a new educational background, a new profile passions
and interests. We're going to change
something here, because in the previous lesson, we discussed about
the concept of brainstorming three
target avatars. All right, so let's
actually go back in our chat with such PT right
in the prompt right here, which says, what is
the age range of the intended audience
for a short term of conduct around this niche. So we have the first age
group which is young adults, the second age group
which is adults, and the third age group which is middle aged and older adults. Now, in this specific
case, right here, in this specific
of a niche that I have chosen as an example, right, This niche actually tailors to a wide
range of people. So we don't have, for example, only people 18 to 34 that
can be trail runners. We have a lot of people
that can be trail runners. So I'm going to create a
constant prompt. All right? You can keep in mind
you can also follow along which will create, which will help PT
identify the fact that we want to create
three target outers and not only one target avatar. All right, and let's
see how this goes. Let's say for example,
that in your case, you also want to be creating
three target avatars because your Ie applies to a big
age group. All right? And you don't just want to
create one target avatar to cover everything you want
three different target outers. How are we going to do
this? You're literally going to elaborate on PT and tell the program what your
intentions are. Let's see. I want you to create three
target avatars, okay? The niche, okay, that I
have chosen these avatars. Each avatar, let's say a better. Okay, let me put
the full stop here. Each avatar we'll have
different age group. The avatar one is going
to be a young adult. Let's see, avatar one. Okay. Young adults, 18 to 34. Avatar two, adults
13 to 155-30-5504. All right, and avatar three, middle aged or older
adults, 55 plus. I want you to name each avatar and give some background
about their lives. This is a complicated prompt
that we just used for it. And listen, look, we
already have some answers. Really understood what we want. All right, and it delivered, you see this is avatar one, for example, which
is a young adult, 18 to 34, called her Emily. Emily is 28, right? This is the background
of Emily. We're not going to get into
much detail here. Her goals, her challenges. Avatar two, then have
this middle aged man, 35. 54, it is, David. All right. He's 42.
Its background, his goals, his challenges. Then we got avatar three, which is a middle aged and
older adults section, right? 55 plus. And this is Roberta. Roberta, this is her
age 61 background, her goals, her challenges. All right, so let's try now
to take the prompts from this prompt list
and tailor them to appeal to those three target avatars that we have created. So let's see. For example, I think we're going to
move into the pain points. All right, so detail
the challenges or pain points your target avatar may face in the
knee, in your, ie. How does your product
or service address these issues for them? Okay, so let's see detail the challenges that your target avatar may
face in your knee. Digital challenges
or pain points. Let me change this a
bit. The target avatars may face in your knees. How does short form content, which is my product and services short form content creation, address these issues for them? Right, Question mark creates different pain points for each target at that we have created. Let's see what people
will come up with. Very interesting prompt. So
we got Emily again, right? The young adult target
avatar, Her pain points, time constraints, urban
stress, balancing social life. All right, how can we help
her with short form content? Short form content
videos provide quick and accessible
tips for fitting. Trail running into
a busy schedule. Inspirational and visually
engaging videos transport Emily to skinic trails even when she's unable to
visit them physically, helping her alleviate
urban stress. Right, Short form
content can offer strategies for balancing social life and
outdoor activities, creating a harmonious lifestyle. Then we got David, which is
target avatar number two. What is his pain points? We've got work life balance. We got time management, we got staying active, right? And this is how we can help him with our short form content. Don't worry about
this. We're dive into insane detail in next lessons on how we can tailor our
short form content to, again, engage with the problems of a target avatar
and solve them. I'm just trying to give
you an example here. Then we got target avatar three, which is our middle aged
and older target avatar, right, 55 plus, which is Roberta and what are
her pain points. We got physical challenges, community engagement,
right? Safety concerns. And those are pretty much it. Right? Now, let me close this prompt list because we have what we want regarding the information
on our target auditors. So, what is the next step here? Right? The next step, ladies and gentlemen,
is to pinpoint, right, the ten biggest problems
of our target auditors. So, for example, we have some
of their problems, right? Let's see their problems again. We have the three
biggest problems here, Balancing social life, urban
stress, time constraints. But now we want to
get in bigger detail, specifically after
we have created those target avatars to
their problems, right? This is a very important
step in discourse. I want you all to follow this
step because it is very, very important for us set correct foundation
for the next lesson. All right, you
might have not paid that close attention to
the point of the lesson. I hope you did. But now I want you 100% of
your focus here. This is a very important problem that we're going to add
right now, which is, I want you to note down the
ten biggest pain points. Pain points, okay? Of each one of our target avatars mention ten pain points of each avatar, and elaborate on them. We need to understand the top ten pain points of each and every single one
of our target avatars. Let's see, we got
avatar one, Emily, Let's elaborate more
on her pain points. So we've got time constraints. She doesn't have time.
We've got urban stress. As we said, living
in a bustling city, she experiences stress
balancing social life, maintaining an active
social life while pursuing her passion
for trail running. Limited to access. Limited
access to trails, right? Because she lives in
an urban environment, gear choices navigate
the world of trail running gear
can be overwhelming. Safety concerns, right? Emily sometimes
worries about safety when running in urban
or unfamiliar areas. Then she have motivation slumps. Like many young adults, Emily experiences motivation slumps making it challenging to stay consistent with her
train running routine. Then we got weather
limitations, right? Because weather conditions
in urban areas are unpredictable and
competitive comparisons. Finally, we've got
environmental concerns. So those are the ten
biggest pain points of our first target
out our Emily. Let's move to the
second target out, which is David, we get his
work life balance, right? That's a problem.
Again, just like Emily, time management, he can't
find time for trail running. He does have problems
staying active. He's concerned of injury because David is a bit older in age, right? Lack of local trails. Just like Emily, David
lives in a suburban area, so he doesn't have that
many local trails. Parenting challenges. He's
also a father, right? And he parents teenagers. He also suffers from fatigue
and stress after juggling. Work and family
responsibilities. Also work travel,
financial constraints, and limited support network. Those are the ten
problems of David, our middle aged target avatar. Finally, we've got Roberta, right, our older target avatar. She's got physical challenges,
community engagement, like she can't find black
minded individuals of her age that are involved
in trail running. She's got safety concerns,
health considerations. And again, she doesn't, she
has a community problem. Robert has a community problem. Right. And also tech troubles. Again, she can't really navigate
the world of technology. She doesn't know how to use
GPS and watches, right? If they can be
confusing and stuff. Changing priorities,
environmental considerations, equipment accessibility, and
event participation, right? Okay. So right now we have the ten core problems
of our three target avatars. And keep in mind that this lesson right
here is a bit more complicated than a normal target avatar
brainstorming session. Due to the fact, again, that we have created three
target avatars. So this becomes three
times more complicated. But what I want you to
take from this lesson is that when we're creating
our target avatar, why? First of all, are we
creating our target avatar? We're not doing
this for fun, and we're not doing this just to know better to which we're referring
to with our content. Because at the end
of the day we know which people want to
target with our Nees. This is why we created our Ie. We do this and we engage with PT in a way in which
the program itself, the artificial
intelligence model itself, can recall information,
information, and understands
our target avatar. Why? Because in the next lesson, right, we have all
of those problems. We have a list of 30 problems. 30, we have 30 problems that our most engaged audience has. This is of extreme
leverage if you can, as you can imagine, because we not only know exactly who our
ideal customer is, right, but we also know the 30 biggest problems
that he has, right? So in the next lesson, what we're going to be
doing to pretty much have unlimited content ideas is
that our job as con creators, apart from entertaining
people and informing people, is to solve their problems. People seek the Internet, people seek counter creation. People hop on Youtube, hop on top on those
specific communities. Just like trail
running, for example. To have their problems solved, some basic problem solved. So our message here and our mission here is to
solve those 30 problems. And as you can
imagine, our videos, our short form videos
should be tailored, their theme should be tailored to solve those 30 problems. So now that we know
exactly our ideal customer and their 30 biggest problems, it is just a matter of adding two or three prompts
in ChachipT to generate video ideas or a
problem solving video ideas, solve those 30 problems. All right, Do you understand now the importance and the power of artificial
intelligence? It isn't just about chatting with AI and using such
PT for the sake of it. All right, we have given the correct
information to this program. We have engaged for a big amount of time with such a PT
up until this point. And now we are
ready to subtract. All right, to fish
the information that we wanted from the
beginning of the scores. And this is what's happening in the next lesson of the scores. All right, so in the
next lesson, again, we're taking those 30 problems that we've just brainstormed, specific to our target avatars. And we're creating unlimited
short form video ideas for our channels. All right, so I'm very
happy you're here. I hope that you
found extreme value in this video. All right. I feel like I was very enthusiastic while I was
delivering this information. So I feel like
you're going to get getting a lot of value
out of this lesson. All right. I'm
going to see you in the next son of the
course in which we're creating unlimited video
ideas for our audience.
8. The Unlimited Content Ideas Method: So ladies and gentlemen,
I would like to welcome you to the sixth
lesson of the scores. I'm very excited to have you here because this is one of the, I guess my favorite
lessons of the scores. What's going to be happening in this lesson is that
by the end of it, you will have, if you will, the secret recipe, to never
run out of video ideas again. And in short form concentration. This, of course, is
of key importance as you can imagine
regarding long form videos, videos that are more than
5 minutes long, right? And they're uploaded in a horizontal landscape,
right, On Youtube. We don't need to brainstorm more than two of those
videos per week. That recipe, though,
for success in short form content is
completely different. A successful short form
current creator creates one short form content video per day, right? And uploads it. So as you can imagine, you need to have a
constant flow of ideas. And this is exactly
the problem that we're solving in this
lesson right here. In this lesson, we're taking the top problems of our target avatar that
we have brainstormed. That the top ten
problems of each one of the three target avatars
that we have brainstormed. And we are creating,
if you will, short form video solutions
to those problems. Right? Because if we
take a step back, right, and we analyze why those people have been searching for
those videos on Youtube, on Tiktok, on Instagram, why they have been consuming
our short form content. It is because they want to
be educated and they want to have those problems
of theirs solved. Right? And keep in mind that entertainment is also a way
to solve some problems. People are bored, for example. They have the issue of boredom. And they want to be entertained
to solve this problem. So it's not just helpful and useful and
educational content that can be leveraged with
this lesson right here. Literally every type of short
form content is going to be extremely leveraged by
the information that I'm going to delivering to
you in this tsion right here. So what we're doing again, we're taking the ten
core problems of each one of the three target avatars that we have created. And we are requesting GPT to give us solutions
to those problems. As you can imagine,
the number of solutions that we
can ask is endless. We could say, for example, give me ten solutions to the first core problem that the first target
avator of mine has. All right, what we're going to be doing is that we're
going to be request. And as you can see this
in the screen recording and the next, this
lesson right here, we're going to be requesting
the most, if you will, potent like the best solutions to each single one of
our problems, right? When we're done by
creating videos with those best solutions to those
top problems that we have, then we can gradually
move into problems that are not that high up in
the list of problems. And then again, solutions
to those problems. And this is just a never
ending cycle of video ideas. I know that this might sound a bit weird
and a bit confusing, but everything is going to
make sense in this lesson. I'm very happy to have you here. Let's launch PT, and let's
dive into this lesson. Okay, so right here again, we have PT with our previous
chat that we have, Cultured. Again, through all
of those lessons, look at this huge chat
that we have right here. A lot of information
program which can be highly leveraged. Okay, so let's see, the final problem that we
have added into UchiPT. This is exactly the exact technique that I
used to brainstorm all of my video ideas in my personal Youtube channel
and my personal business. We told Uch Pet I
want you to note down the ten biggest pain
points of each one of your target avatars mentioned ten pain points for each
avatar and elaborate on them. So it said certainly here are the ten biggest pain points for each of the target
avatars in the trail. Mountain running is
along with elaboration. So we got avatar one,
time constraints, urban stress,
balancing social life, limited access trails,
all that stuff. Avatar number two, right? Work life balance, time
management, staying active, injury concerns, lack of local
trails, all of that stuff. Avatar three, middle aged
and older adults, right? This Roberta physical challenges,
community engagement, safety concerns,
health considerations, support system,
all of that stuff. So what we're going
to do now is this. This for example, the
first and biggest problem of our first target avatar. So what we're going to do
here is that we're going to add this protect here. So I want you to suggest
a short form video idea. Or I want you to
suggest, for example, three short form video ideas. All right, to solve. Let's see, Pain 0.1
of target avatar. Okay, one which is Emily, Let's see what we're
going to have. So again, target of one
is young adult Emily. Her number one problem,
time constraints. Let's see three video ideas that will help her manage time. So we've got 30 minute trail running workouts for
busy professionals. Video number one,
urban trail running, escapes finding
nature in the city. Video number two, time
management tapes, Balancing work and
trail running. Video number three,
and this is the idea, produce a visually
appealing video one 2 minutes long
that showcases urban trails and green spaces
within or near Emily City. Highlight how she can escape the urban hustle and enjoy those of nature during short breaks or weekends. Check this out. We've got and we just
requested three solutions. We could request 30
solutions if you want to. Do you understand
the huge power and why chip is so cool and why it can be highly
leveraged back conte graders for example. We copy the same prompt
right here, right? I want you to suggest
five this time. Short term condit ideas to solve pain point number two of our
target avatar one, Emily. Let's see what Emily's second
biggest pain point is, it is urban stress. Let's see five video ideas to solve this problem of Emily. We've got meditative
trail running, stress relief in nature, trail running
destinations near you. The science of nature, how trail running
affects stress. Mindful running techniques,
finding peace on the trails. Trail running with a purpose, environmental stewardship,
isn't this extremely cool? And we've got the video ideas. Those videos aren't
scripted yet. And I'm going to
show you a way in the next lessons to
script those videos. To take pretty much
the recipe, all right? And analyze viral
short form videos, decode them, all right. Applaud them into PT. So P exactly knows
how to construct those videos to have the
recipe to become viral. And then tailor your content in your knees to
appeal to this recipe, to follow this viral
footprint. All right. A lot of stuff is going to be analyzed in the next lessons. Okay, So I want you
to be as excited as I am, but how cool is that? So check this out. How
many videos have you created in like 1
minute? Got one video. 2345678 videos. And this is, we're on the second pain point of our first target avatar. So we got eight more pain points in our first target avatar, and then ten more pain
points for two avatars. So we got like 28
more pain points. All right, we can brainstorm more than 100
videos, if you will, in this short section
of E. Obviously, we're not going to
brainstorm 100 videos, but you get the point. Let's try a target
avatar number two, for example, again,
this is David. He has a work life
balance issue. So I want you to suggest, let's say, five short
form video ideas. For video ideas to solve pain 0.1 okay? Of target avatar two, okay, which is David, let's see work life balance. This is pain 0.1 and this is the pain point that
we're trying to solve. Let's see the solutions. Video number one, Effective type management
for trail runners. Video number two, early
morning trail runner, a Guide for Working Parents. Video number three, trail
running as a stress relief, a conversation with
a psychologist. Video number four,
Family trail running, including your kids
in the adventure, trail running on business trips, making the most of your travel. The actual Gra video, the
Socalradadea, let's see, provide David with
the practical advice, one or 2 minutes on how
to maintain his trail running routine during
work related travel. Other tips for finding
nearby trails, packing, running efficiently, and making the most of
limited time during trips. In the same fashion, we just can keep brainstorming and coming
up with more video ideas. And more video ideas,
and more video ideas for every single one of
our target avatars. And this, ladies and gentlemen, is how we come up
with view ideas. This is how we never pretty
much run out of video ideas. But brainstorming and creating
video ideas is one thing. And it's the first step towards successful short
form content creation. But it's again, the first
step of this execution. This is more than a five
step process, I would say. The creation of a successful
short form content clip. The Giants, those people
that have done this, they have went viral and
have been going viral. Reoccurring, right?
Reoccurring times. They based their verality
into one simple factor. They check out a
video has gone viral. They decoded. They analyze it. They copy its structure. And once a structure is decoded, then you can apply it into
multiple niches, right? And this is the beauty of ChiPt, the fact that we can upload this structure to
ChchiPT and we can script the videos with the recipe of virality
that we have again stolen, if you will, from those high
ranking viral video clips. Okay, short form contoclips. In the next lesson what we're going to be doing
is that we're going again to be decoding viral
short form content clips. We are going to taking
the information from those viral short form content
clips into a written form. For example, a PDF document
or a Word document. We're going to be importing
it into ChachiPT, then we're going to be tailoring this exact viral mechanism
to appeal to our knees. Those video ideas come actually scripted with the
recipe of virality. I really hope you
enjoyed this lesson, and I really think
that you're going to be benefiting extremely from the information that have
already delivered to you in the information that
is going to come up in the next lessons. And I'm going to see you in
the next lesson of course.
9. Decoding Viral Videos to Grow: Welcome everybody to the
seventh lesson of this course. Invest right here. As elaborated in the conclusion
of the sixth lesson, we're taking the video ideas that we have brainstormed using the ten core problems of
our target that we have created based on our target
audience, based on our Nees. Right, I'm just doing retrospective analysis
of what's happening, what has been happening into
this course right here. So we're taking those
video ideas that we have brainstormed and using
the recipe of virality, right, that we are going to be obtaining invest right here, we're creating viral,
short form video scripts. Okay. Now I want to
have a second to note two things about this
virality recipe, if you will. There are about three ways
that I can think of for you to decode a viral
video and import right. The code, the information and the guidance on how to create
a viral video in ChachiPT. What is the first way to
decode the viral video? You go on Techtalk, you
go on Instagram reels, you check out some of the videos that are very successful, that have millions and
millions of views. Then you start manually noting down the
structure of the video. For example, this video
is following a trend. This video has a great hook. This video makes you laugh. This video is interesting. Something crazy happens in the first seconds of the video. Then it becomes educational. Then it stops. You know, it isn't
1 minute long, for example, it's
like 10 seconds long. So people watch the whole
thing and they want to watch it again and
again and again. First way to decode
the viral video, you go by yourself on
Tectocon Instagram reels. All right. You check
out those videos. You mentioned down the strategy brim the strategy
that they followed. Then you type this down on a Word document and
export it as a PDF. This is way number one. Way number two to
decode a viral video. And if you will create
this viral recipe that we're going to be giving
as instruction to PT to follow along for our content is to go into
a website for example, that gives information and
educates people on how to go viral with short form
content creation copy. All right, either the whole
text from this website, again, pasted on a Word
document exported as PDF. Find a website that gives clear instructions on how to
create short form content. All right, copy it
exported as PDF. Now those two ways. In order to utilize
those two ways, you need to have P four. Why do we need to
have P four and not Chat 3.5 which
is the free version. Because in chap four
we have the ability to attach PDFs and
give instructions in this AI language
model using PDFs. But this course is free. I did not mention, and I don't want you
to pay anything else rather than this course
right here alone. I'm just mentioning
those two ways. To, again, decode a viral video, import them into your GPT model, and then start creating
video scripts this way. But for the sake of
this testing and again, to keep this course as, as low cost as possible, we're going to be using Chat PT 3.5 So how are we going to do, how are we going to
be doing this with P 3.5 The thing with chat PT, as we mentioned in the first
lessons of the scores, is that it has access
to a huge database. And this database has information regarding
how short form video, the strategy behind short
form videos, right? And how they become successful, how they go viral, right? What is, if you
will, the concrete that those towers of virality are based in?
Right? The foundation. So what we're going to be
doing here is that we're going to be asking chat GPT 3.5 right, about the recipe of virality. So we're going to be
asking it to outline pretty much the strategy
behind a viral video. And then we're going to
be taking this prompt, the information that
we subtracted from this ChgBD model and
applying it to our video. So this strategy are the
three strategies that I mentioned right now that
we're going to following in the course right here. All right, enough with
this introduction. Let's dive into the
lesson. Let me show you exactly what
I'm talking about. So here we are again in the same exact chat box that we have been using
throughout this lesson. The next prompt going
to be using is this. I want you to analyze the structure of a viral video, of a viral short
form content video. Let's see what such
is going to give us. I hope it's not relevant with the niche that we have selected. Exactly. It's not relevant. The structure of a viral short form content video
typically follows a well defined
format that engages viewers and encourages them to share the video
with their networks. Here's the analysis of
the key elements in the structure of a viral short
form content video we got. Number one, the hook
or attention grabbers. This is zero to 5
seconds, right? The video starts with a visually compelling or intriguing scene that immediately grabs
the viewer's attention. So as you can see, again, Pit has this information
that we were seeking on websites and stuff
stored in its database, which means that it can provide us with valuable
information on this field. It may include bold text, music or captivating image to entice the viewer
to keep watching. Introduction, This video briefly introduces the main
theme, Top Core Story. It sets the stage
for what the viewer can expect to see or
learn from the video. There we got engage in content
ten to 30 seconds, right? This is the core of
the video there where the primary message or content is presented can
be entertaining, informative, informational,
emotional, humorous. Depending on the video's
purpose and target audience, then we get the call to action, which is 30 to 40 seconds. Okay, we might not
incorporate a call to action. Cda. Much is included to
encourage viewer engagement, to just recurse for
likes, shares, comments, go to the person's profile, got the person's website right, and then we got
additional content. If necessary, the video may provide additional
information or context to reinforce message,
visual impact branding. Okay, Closing
statement or tag line. Okay, Engagement prompts. So you can see this
is a big video. All right, so let's
change our prompt. Two, I want you to
analyze the structure. Okay, off a, let's see, 32nd viral short form content video. I
think that's better. Let's see the hook. Zero to 2 seconds.
Introduction. Two to 5 seconds. Engaging content
five to 25 seconds. Cta, we don't need this. Visual impact, we don't
need this. Here you go. Okay, so I want you,
this is the next prompt. I want you to remove
CTA and visual Impact. Let's see, we got the hook, the introduction, the
engaging content, right? In this simplified structure, the video aims to convey
its message or story within the 32nd time frame with a
focus on engaging content. The CDA and visual impact
elements are omitted, but the video still strives to capture the
viewer's attention and deliver its primary
content effectively. Okay, so this, ladies
and Gentlemen, is the recipe that we have
just created, if you will. The recipe for virality,
Very simple, important. But if executed correctly, it's going to make
your video go viral. Hook introduction engagement. Now we're going to be
applying this into the video ideas that
we have brainstormed. For example, let's see, I said I want you to suggest
five short form video ideas to solve pain 0.1 of
target avatar two. All right, using this, how did we call
it the structure? I think we're going
to call it structure. So let me just go
upwards to the prompt. Okay, using this short form, using this ten second short form viral video structure, I want you to script. All right, the five
short form video ideas. This is a complicated prompt. I want to script the five short
form video ideas to solve pain 0.1 of target avatar two on the script into a ten second short form video. Okay, this is in depth
prompt creation. This is in depth stuff that
we're realizing right now. It was never
supposed to be easy. Right? Let's check this out. Creating a ten second
short form video with limited time requires
bravery and impact. Here are five script ideas for ten second videos
to address pain. 0.1 of target. Other two, which is work life
balance. Video one. Quick trail run. Opening scene, a bedroom with a clock showing
early morning voice over. Start your day, right? Transition David trying
his running suit, then trail running footage, David running in
a scenic forest. And again we have voice over
balancing work and wellness. All right, so we got the
script of video one, the script of video two, the script of video three, the script of video four,
the script of video five. Those are ten second scripts. Let's say that you don't
want your videos just to be 10 seconds script, the videos following the okay rock chair. But this time for 32nd short form video
clips. Let's see. Creating a 32nd short
form video clip allows for a bit more
detail on storytelling. Here are the scripted video
ideas to address pain 0.1 of target avatar.
Two, work life balance. Following the same structure we got video one, quick
morning, trail run. Opening scene, David's bedroom again. Start your day, right? Feeling overwhelmed by
working family, right? Then transition voice over. Try this, a ten minute
morning trail run. It's your me time then balancing work and
wellness is possible. Make time for
yourself, all right? This is again, it also gives us some ideas
regarding transitions, some ideas regarding the scenes. And we can ask for more, and more and more ideas. For example, I want you to
elaborate on the film making aspect of video one of video one suggest
the focal length, for example, of the
lenses we should use and the time and the
conditions of the shoot. Again, we can ask as many
information as possible. So for example, it says
to shoot this video, we could use a winding lens, a prime lens, a zoom lens. Again, the success of this
video relies on capturing the tranquil and pictures to the atmosphere of the
morning trail run. Here are some consideration for shooting conditions, right? So it suggests the best
time of day to shoot, the best weather to
shoot, the best season, the best location, the
best shooting schedule, the best camera settings,
the best sound. Okay? So anything that
you're not sure, okay, we can elaborate as
much as possible and we can dive as deep as we
want into this process. Okay, and this is
very, very cool. So we got the ten second
scripts, the 32nd scripts, and we asked for
more information then in those 32nd scripts, again, to have more context, to be able to deliver
the exact again, result that we want and
we have outlined with PT in this fashion, right? I want you to be
creating videos and recording short form
videos for every single one of the problem solving video ideas that we have brainstormed from our
ten core problems of our target avatar. This right here, let
me remind you that this right here is not
a filmmaking course. I'm not going to show
you how to use a camera. I have many courses in my
profile on how to use a camera, how to shoot videos, how to understand cameras,
how to edit videos. This course right here, its purpose is for
you to understand how to utilize this
unlimited, controlled, leveraged power of PT and artificial intelligence
to perform a complete strategic
analysis into your knees, into your target avatar, into your target audience. All right, into the problems of your target avatar
target audience. Then create problem
solving video ideas. Script those problem
solving video ideas based on this virality recipe
that we just have created. And then on next lessons, we're discussing about content
planning, when to upload, how to create an AI
virtual assistant to help you with your
content, and much more. So I would like to thank
you for being here up until the end of this lesson and up until this
point of this course. And I'm going to see
you in the next lesson.
10. Thank you message: Ladies and gentlemen,
thank you very much for completing the course. I am very honored that you made it up until the
end of the course. And I would like to thank
you for sticking up again through all
of these lessons. In conclusion to just to
wrap up everything that we discussed in this course
right here, we discussed, we started this course by
analyzing what is TPT, what is artificial intelligence, and what led to this
exponential growth of short form content creation. Then we moved into analyzing how to brainstorm
our target audience to create our target avatar, which was extremely
leveraged, because again, we created three target avatars
which was very advanced. Then we moved on
into brainstorming the ten core
problems of each and every single one of
our target avatar. So this sums up into 30 different core problems
that we then leveraged. Okay, to brainstorm 30 different
very hot content titles and descriptions, content ideas. Afterwards, we took those ideas, we decoded the
recipe of virality, of viral videos that we found. Right? I saw you two
ways to do this. We inputed code this
strategy into our content ideas that we have
brainstormed together. In this way, we created a viral script for every
single one of our videos. We dived even deeper by changing the length of our videos
to our desired length. Anywhere from 10
seconds to 30 seconds. So now let gentleman, the only thing needed from
you is to shoot those videos. And I have many courses and
many different lessons. And you're lucky because
I have many courses and many lessons in
my profile in which I teach every single
principle that you need to know regarding shooting videos. Again, I would like
to thank you for sticking up until the
end of this course, and I'm going to see
you in the next one.
LAMZ, AI Creator & Camera Addict
