Transcripts
1. Course Introduction: Hello there and welcome to the personal branding
fundamentals for experts and
professionals course. My name is newer and I
will be your instructor. In this intensive and
informative course. You will learn the building
blocks of how to kickstart your professional or
personal brand as an expert from the ground up and
on a minimum budget. You will begin this
course by understanding the true concept of
personal branding. Gaining clarity
about the purpose of building a personal brand. Then you will start the process of building the foundation of your personal brand
one block at a time, following a clear, well-tested,
and proven blueprint. In the first step, you will refine and harness
your expertise in a way that makes you look like a credible source
of information. At position, you add an
assorted expert in your field. Rather than presenting
your knowledge poorly like a hobbyist, then you will specialize
your expertise, define your niche, understand
your client's pain points, and develop an
expertise proposition that serves a specific
group of clients with specific solution that drives specific objectives and
desirable outcomes. This critical step with sharpen your focus and clarify
your marketing message. Next, you will create
your first product. Be it your first book
or online course. You would leverage the power
of educational content and platforms to easily position
yourself as an authority. Brand drives social proof or Roger expertise and attract
business opportunities. Once you have become clear about your audience
and positioning, it's time to develop your
brand digital presentation in a way that fits your personality,
expertise, and values. You will go through examples
and learn how different experts leverage the power
of brand archetypes, colors, typography,
and themes to reflect a cohesive brand image and attract a group of
loyal audience. In addition, you will craft a professional bio that
tells your personal story. This step will differentiate
you from the rest in your field and makes you stand
out at the go-to expert. At the end of the course, you will kick-start your social media presence and communicate your message to a group of interested audiences
and potential clients. You will generate a lot of content ideas for
your YouTube channel. You will learn how
to structure a present your videos like
a professional expert, and you will practice presenting your content in the
front of the camera. And finally, you will develop the courage to publish
your first pictures. Now before you take this course, here are a few key
points to keep in mind. This course is not
about how to get more subscribers or
followers on social media. It is not about how to become an influencer or
a public figure. In this course, you
are not going to learn about all the tactics
of social media tools, such as instagrams and TikTok. This course is for
starting expert struggling to Kickstarter brand
on a minimum budget. It is for experts who lack the process or blueprint
to present himself professionally in new ways
that establishes them as experts in their field
and gets them clients. I am not going to waste your
time and overwhelming with all the small tactics
that won't make a difference or matter
in the long run. My promise to you is
that in this course, you will learn practical, well-tested, and proven
strategies, steps, and tools to kickstart
and everlasting personal brand from the ground up with efficient process and
only minimal budget. Now before I leave you alone, do me a favor and
close your eyes. Try to imagine yourself as the expert brand
of your field. How does it feel? Would you like to
be he's at expert. Now, take your time
and keep imagining. At once you are ready to turn that imagination into reality. I will be waiting
for you once inside. See you soon.
2. How to Build a Robust Personal Brand: Good day to you
experts and welcome to the Fundamentals of
personal branding course. In this course, you will learn
how to develop and present your personal brand
in the best way that fits your
expertise and values. To be honest with you,
this topic frustrates a lot of starting expert
for the reason that there is a lot of misleading and
inconsistent information on the Internet around the
topic of personal branding. Some of the biggest
mistakes that experts starting their
brand do is that they try to copy social media
influencers doing all kinds of weird stuff
to attract attention. Some invest way too heavily into tools and process before
taking the time to try things out and
explores their idea on a low budget with a
simple and easy process. Some experts believe
that they are way too old and out of fashion to
build a personal brand. And some believe that they are
not pretty enough to be on camera or not knowledgeable
enough to become an expert. Some believes that they are not trained enough to attract
people attention. These thoughts would
overwhelm the expert. I probably would
make them give up on the idea of building
a personal brand. In this short but
intensive course, we are going to simplify
things out by walking through simple steps and
process of how to build your personal brand
one step at a time. I will show the strategy and
mechanics that go behind the process of building the foundations of your personal brand
from the ground up. But before we do that, we first need to
get some clarity. The first thing you
have to realize is that your LinkedIn profile or any social media account
isn't your personal brand. It's only a place for
you to communicate your expertise and
connect with others. The second thing
that you have to understand is that
you as an expert, have to separate yourself
for influencers. Some of those influencers have no concerns
about making money, while others make money
through sponsored products. Therefore, their content
is tailored towards an audience that differs
from your potential client. You also have to separate
yourself from content creator. The majority of
these people have no deep expertise in
any specific topic. They rely on borrowing
content of other creators and then represent it in a way that fits their self interests, which are generating
video views, ads, and affiliate
marketing revenue. And you also have separate
yourself from public figures. Most public figures
tend to tailor their message to the
majority of the people. What they say might not
be truthful an artist, but it gets them more followers, which in returns get them
more media attention for censorship and public
speaking opportunities. On the other hand,
an expert is someone who evolved deep expertise in a specific field and has proven system that
deliver result. An expert must be truthful and consistent across all of
their programs and messages. And that's how they gain
trust and get clients. There are three major
categories of experts. Experts with 15 to 20 years of experience and they had
default deep expertise in specific topic and have construe hundreds of
projects and case studies. The second curve expert, our expert with good
knowledge in specific niches. They developed expertise
through a lot of education and some life experience
for the majority of us, we probably will end
in this category. The third kind of
experts are called self-blame expert
or scam artists. They have no real
expertise on a topic. They mix things up to make money by playing on
people's emotions. None of us should end here. Alright, so what does it take
to build a personal brand? To be honest with you,
it's pretty simple. You need a specific
topic to talk about. You cannot be the
expert on everything. You need. Products with predictable system that through view are the expert
on that topic. And you need to communicate your topic to a
group of audience. That's all, That's it. Let me give you a
simple example. Let's assume that a bicyclist want explore some helpful
ideas about bicycling. The first place they would go to is sort of media publication, let's call it a magazine. The magazine will
need to rely on different particular
expert to get the latest tips,
tricks, and advice. But how does a magazine or a media publisher know
which experts are legit? Well, the easiest miss it is for the publication to look if
the expert has any sort of products such as books or
courses and the quality of the reviews and how to other
people think of that expert. The magazine can also check for the express
social media account and check if their presentation and message or logit
and consistent. Once the media publisher identifies which
experts are consistent, legit, and well-presented, they asked them for an
article or an interview. Therefore, the magazine attracts more readers when
it creates content, working with
experts, and experts gain more exposure and opportunities when
they work with media. And finally, the reader gets more knowledge about
specific topic. When they read these articles. It's a win, win, win solution. Let me show you a
real life example. This is a well-known
Bicycling Magazine. And in this article, they want to educate the
audience about a specific point. This article is written by an expert called Selena Jaeger. If you search for this
expert on Amazon, you will find that
she has written different books on the
topic of bicycling, which made it easier
for the publication to rely on her as a reliable
source of information. But k, So before you begin developing
your personal brand, you really must understand
what an expert is. An expert is someone
who has gone through a real life experience of a
specific skill or situation. They went through the
mistakes, pinpoints, and problems of specific skill, developed methods to
overcome those problem. They understand
the tools, gears, and systems required to accomplish the
skill successfully. They have the confidence
and capacity to mentor and lead others
to a successful outcome, and they are specialized
in one key area. And upper row basketball skill differ from street
bicycling scale. These abilities
are what separates a professional bicyclists
from a hobbyist. What does it take to
build a personal brand? Well, to build a personal brand, you have to focus on
two primary stages. The first phase is
called a set of phase, and here is where we will spend our efforts during the course. It includes in refining
your expertise and topic, defining your audience
and finding your niche, creating and selling
your first product. Building trust around
your expertise, refining a polishing your
brand visual presentation, and lastly, establishing your online presence
and building authority. This phase will take on average
six months to two years. Depending on your current level. In this phase, you must build a solid foundation that makes your job much easier
with the next phase, which is the growth phase, which includes paid and
partnership marketing, meaning that you have to pay other media to expand
your brand awareness. And secondly, you
have to scale and diversify your products
at income streams. Those topics will be for a different and more
advanced course. For now, we must focus on
building strong foundations. Because result,
these foundations, you have low to no chance
of building a robust brand. As an expert, the
concept of building a personal brand is pretty
simple and straightforward. We want people to tag
your face at name, which is specific topic, then give them an experience
or a specific feeling, working with you, and finally, develop trust
towards your brand. That's it in a nutshell. Let's look at a few examples. What do you think this lady
field of expertise is? Ibts lawyer. What kind of experience does
it feel to work with her? I think she's pretty sharp. Does she look like
you can trust her? Well, I guess I wouldn't
hire is sloppy lawyer. So of course, I would trust a sharp lawyer. How
about this lady? What do you think her
field of expertise is? Well, I guess she's a therapist. What kind of experience does
it feel to work with her? Well, she looks friendly
and fun to work with. Does she look like
someone who can trust? Well, from what I see, It seems as she
presents herself in a professional environment
with a friendly attitude, I think I would
give her a chance. Now the opposite of
bulk personal brand is randomness and lack of consistency of how
you present yourself. Let's assume that you are a
tough personal trainer and people used to see you professionally training others
for a specific outcome. However, in a couple
of months later, you claim to be an
expert desert as well. How do you think your
audience would react to that? At that moment, you put your brand image
under the risk of losing authority for the reasons that you lack consistency. Okay, so your assignment
for this week is to find three top
expert in your field of expertise as follows in research how they present their
expertise to your audience. That's it. Get up and stretch, had some rest and I will
see you in the next video.
3. How to Identify Your Niche and Target Audience: Welcome back. In this video, we
will go through refining your expertise
and finding your niche. Going through this process
will make it easier for you to find your audience and build an attractive
personal brand. Most starting experts
believe that if they post a couple of videos
on social media, showing off their skills will guarantee them
a personal brand. However, in most scenarios, their efforts falls flat. The reason is that
their content is vague and does not target a
specific group of audience. To make our process simpler. Let's go back to the question
we talked about before, which is, what is an expert? As we mentioned before, that an expert is an
individual who devote practical and deep expertise
in a specific area. They work with clients that
face specific problems, pain points, and challenges. They had the capacity
through years of experience to notice patterns and evaluate
their client's situation. They are capable of reaching a conclusion and coming
up with a process for a solution that Dr. desired and effective
result for the clients. For a person to become an
expert in a specific topic, they first have to gain
accurate knowledge. Second, goes through
case studies. Third, gain practical experience and force developed,
predictable process. An expert is someone
who can take a client from a problem to
solution in a simple, clear and
straightforward process. Eliminating all the guesswork and frustration in the process. On the other hand, a person was shallow expertise will turn the customer into
a test experience, taking them in circles and rarely achieve the
desired result. And the reason for that
is that they are guessing more than relying on accurate knowledge and
practical experience. One of the biggest mistakes that I noticed with
starting expert, that they tend to
read a lot of books. Then call themselves experts. Let's call them multiple people. Not experts. Experts are people
who took the time to devolve expertise through
real-life experience. Not only knowledge, for you
to become an authority, expert, brand, and separate
yourself from the rest. First, you have to sharpen your expertise and therefore
focus on the following. First, gained accurate knowledge
from trusted resources. You shouldn't watch a couple
of front-end videos on YouTube or read a couple
of articles on a block, then call yourself an expert. Your source of information, it must be reliable and the ideas are proven
scientifically. Second, analyzed case studies
from real-life projects. This is the passageway
to deconstruct other successful or
unsuccessful projects and learn from other people's
mistakes and success. Third, gain practical
experience working with real clients even if it's
for a low fee or for free, if possible, voluntary
somewhere to learn the ins and outs and
real-life problems of your area of expertise. Once you develop your
knowledge and work experience, you will become capable of
finding common patterns and developing predictable
process that delivers results
for your clients. At that point, people
will call you an expert. Keep in mind that
when you want to develop and sharpen
your expertise, focused on solving a client's
specific pinpoint complex or helping them to
acquire a specific scale. A pain point is your
client invitation and they turn to you to help them to go over that limitation and achieve what it is that they
want to achieve. This could be a
physical limitation with not being able to function, a specific task learning
limitation with not being capable of improving
their performance and enhance their future. Financial limitation, with not being capable
to manage and grow their finances and appearance
pinpoint was not achieving the desired look or psychological mindset
limitation for not being able to achieve the
level of happiness they want. A conflict is when
your client is frustrated dealing with others. And it's mostly caused by a
lack of proper communication. You'll find most complex
happen between couples. And the effect of
that complex can be reflected on the future of the family or the
couples sex life. A conflict can also happen
in business settings. Beats in business negotiation. D members communication,
leadership, responsibilities. On the other hand,
skills are something your clients want to learn to
enhance their performance. Don't have an efficient process to acquire the
skills effectively. Those skills can be
artistic skills, technical skills,
or sport skills. What metric for you as an
expert is that you need to find the motivation behind why your clients want your
guidance and expertise. Someone might want to
learn how to play guitar. So they could spend
a romantic evening with someone they
feel happy with. Somewhat might want to learn
how to communicate properly. They can be with someone
they feel loved by. Someone, might follow your YouTube channel
and buy your books because they want to feel confidence and attract
a person they like. And for that reason,
we as expert, must focus on solving specific
problems for our clients and then help them to achieve specific outcomes and desires. What we are doing is that we
are providing a process or system that saves the client
time, money, and effort. Our process needs to be
effective to drive results. Meanwhile, it should eliminate
all the frustration. To provide a cohesive
and effective solutions. It's better if we narrow down our focus and specialize
our expertise. We call that concept
nourishing down. Say for example, that you
are a fitness trainer. Instead of designing your
message to fit everyone, you can design your workout
system and marketing message towards swimmers or football
players or bicyclist. You can narrow it
further by being specialized in a certain
level of difficulties. Be a beginner,
intermediate, or advanced. In this scenario, you can be a fitness expert for
advanced bicyclist. Now keep in mind that there
are many attributes that you can leverage to narrow down your focus and
marketing message, including eight, Job, gender, and level of income. Once you can narrow
down your focus, your next step is to come up with your expertise proposition. Basically it's a
statement you use to communicate with your clients
in case they ask you, what is it that
you precisely do? Taking our last example, we reach the following
expertise proposition. I create fitness systems for advanced bicyclists
that help them maintain their athletic
physical fitness and when competition. Notice how I focused
my proposition on a specific group of customers offering them service with specific objectives
and desired outcome. In this case, The ultimate goal of every athlete is
doing competition. And that's why most athletes want to hire a fitness expert. Now, don't worry, this is not an absolute promise that
you will get them to win, but your entire system is designed to focus
on the bottom line, which is winning my personal
expertise proposition. It says, I create business systems for small
startups and entrepreneurs that helped him kickstart their small business on a small budget and
generate profit. I personally focused
on beginners, intrapreneurs, their first
stage of starting a business. I create products
that tells them to kick-start projects
on a minimal budget. And most importantly,
to our system, it must be effective
to generate profit, which is the ultimate goal of every intrapreneur and business. Now it's time to you to create your expertise
proposition. Following these simple formula, I create black for black that helped them
blank and achieve blank. The first gap, fill in
the products you create, bid process systems, programs
or consulting service. In the second gap, fill
in your target client. The third gap, fill in
your specific objective. And in the fourth gap, fill in the desired outcome
of your client. If you are unclear about
how to find your niche, just head to Google and
type your skills category, followed by different alphabets. Google with suggests
different niche idea that you can select. Your next step is to research the problems and pain
points around your niche. And to do that,
you have to hit to Google and search
for frustration around your niche inside the Reddit forum is one of the largest forums
on the internet. What you can find tons of articles and conversation
around your niche. Your goal is to go through those conversations and look
for the top common patterns, pinpoint, and frustrations your future clients might have. More starting experts
assumed that they understand their client's problem and they mistakenly dismiss
the research phase. Please don't do that. Take your time and understand your client's problem
on a deeper level. Another place to find
more ideas at around your niche is to get to Google
and search for your niece, the navigators, a new section. This will give you access to all the articles written by other experts
around your topic. Your job is to find an outline the top ten most common topics and problems around
your area of expertise. Later on, you are going to take those ten topics and expand on them in more
in-depth article. In each article, you
are going to spend the time to explain
each topic separately. Talking about the ins and outs through case
studies and examples. Your article don't have
to be as long as mine. There could be a drug
wars more or less. What matters the most is that you cover the
following points. First, the problem. Start your article by talking about the main problem
or frustration. Second, talk about what
caused the problem. Third, offer a
systematic approach to solving the problem
as force through, through examples
and case studies that this process works. Now keep in mind that we are not trying to create a block. I'm not concerned about SEO
or the length of the article. My primary concerns are first, I need you to document and organized your knowledge both in your head and on paper
or a digital document. The reason for that is when you want to talk about your topic, beat on social media, interviews or future courses. It will be easier to
explain it if you have all the knowledge
organized and well sorted. Second, I need you to turn
your knowledge into a process. In other words, your
knowledge need to have steps. Just as a cake recipe people can follow to
make a cheesecake. This process is
you're selling point, and this is what people
will pay you money for. Third, this process
will help you to create a massive library of content that you can
turn into courses, books at YouTube videos. So you should be excited
about this process. Now some of you might
tend to Fiverr and hire a freelancer to
write an article for $5. Please don't do that. You will miss the entire
point of this step, which is the teach yourself
how to be an expert. Let's get to your
homework for this video, which is first, define your knees and
expertise proposition. Second, research, five
pinpoints around your niche. And third, right, one detailed article covering the four
main points we talked about, which are the problem, what caused the problem, the systematic solution
and the case study or example that proves
your solution work. Alright, that's going
to be for this video, and I will see you soon. Bye-bye.
4. How to Create and Promote Your First Product: Welcome back. In this video, we are
going to talk about the process of creating and publishing your
first product. With creating your
first product, I would recommend going with a simple online course
rather than creating a book. For the reason that
books are way more difficult to market on your own without the help
of the population. On the other hand, online
courses are easier to reach clients and
students at a lower cost. The major reasons
behind creating your first products are to
help you get comfortable in transmitting your process and knowledge to others
and put your expertise to the test at a lower risk than working
with a high paying clients. However, that doesn't mean
you should be sloppy. The second reason is that
you need to learn how to convert your expertise
and knowledge into money. Making money is a topic that most experts tried
to run away from. However, I encourage
you to start selling your expertise early in the process and
generate some revenue. Keep in mind that the purpose
of your book or course isn't to make you rich as
many fake gurus tell you, it's only going to be your
starting point to connect The Curious clients and make them know that you
are in business. The third reason for
making your product is that when you package
your expertise in the form of a commercial
product and people buy it and then give it
a high rating review, you are building a social
proof around your brand that gets you more opportunities for high ticket
clients in the future. Now let's talk a
little bit about the process of making
your first course. Now this course isn't about how to create
an online course. However, I will outline a few key points for
you to consider. The first step is to outline
your course chapters. And it's mostly similar to the top ten pain points we
researched in the last video. In the second step,
you would take the content you created in our last video and expand more on it by
adding more theories, case studies, and examples. And lastly, at assignment and exercises that help
the viewer to get the knowledge from theories
to practical knowledge and apply it to their situation to achieve the desired outcome. Your assignment don't
have to be complicated. They can be as simple as the ones we are doing
in this course. As long as they get the student to grasp the
point you are teaching, your next step is to
record the course. Most people think that it's
necessary to be on camera. I can tell you from a place of experience that unless you are demonstrating a
topic that requires you to show your face,
then you don't have to. I have created seven
online courses without being on camera. The way I create a course is by creating slides with visuals, examples, and case studies. Because they are more valuable and engaging
to my students. They're looking at my face. If you need to find a lot of the images and videos
for your course, just head to Pexels.com. You can find plenty of high-quality resources that
fits your course materials. Most importantly, I need you
to focus on the following. First, teach through
relevant example, I guess studies instead of relying on broad and
generic theories. Second, eliminate all types of floods and
unnecessarily idea. Get to the point quickly. Life is too short and
students get bored quickly. Third, use visuals including images and videos to explain
your ideas visually. Rather than relying
heavily on texts. Force focused on quick results. Rather than going on and
on with theories that have no direct impact on
your student's situation. And fifth, simplify
your language and avoid all kinds of jargon. Most of your students will be from different locations around the world with a
minimal English skill. So keep it simple. Now some people might
think that they can go to fiber and higher, similar to create
an online course. Please don't do that. You should get extremely comfortable with talking
about your process. Therefore, please make
the course yourself. Let's talk a little bit about
publishing your course. I need you to look for
online education platform that you can leverage to
publish and market your course. Here's a list of legit platform
that I have worked with, which you can try for yourself. First is using me. It's one of the largest
marketplaces for publishing online courses
in all categories. And it's a great
starting point for reaching new students
and collecting reviews. Excuse share is
another great platform to publish your online course. Allison. Skills success and
CBD formula are also great platforms to publish
your course and get paid. The main reason for working
with the platform is that basically they can help you
with marketing your course. And most importantly,
is that they can collect reviews and feedbacks
about your product. Showing publicly, which you
can leverage as social proof, to be honest with you, I started from a
couple of platforms. Then I was reached by other six platforms because they saw that reviews on
one of the platforms. And that's how I
got to expand and scale my online
education, business. If you don't like to be apart
of the launch platform, you can look for
specialized platforms in your area of expertise
and reaches him, see if you can collaborate with them and become a
member of their team. The last thing I wanted
to do as your first step, is to host your course
on your website. Goes through the
process of making complicated sales
follows bit onclick, fall or Teachable is the last thing you want
to do when you have no experience selling online or any social proof or audience, is to create
expensive courses and spend a lot of money driving traffic to your
expensive website. Then end up with
view denote sales. What we are doing is
that we are leveraging the Internet to reach a large group of
people at a low cost. This is the DNA of the Internet, which is information distributed to a large group
of people globally when he delivered your
expertise to someone in low-income countries
or two students, they will be in need
for your knowledge. They can afford it
at a low price. Probably you think I'm not
making a lot of money. But the matter of the fact
is that this group of people make the majority of the traffic and purchase
on the Internet. And it's not gonna matter
if it's student in India, Canada, Germany, or Pakistan's, leaves you a great review. And then someone
in United States IT and hire you as a client. We live in a global
economy and it's a smart idea to build social proof around your
brand at a low cost. Keep in mind that most of high-paying client isn't
going to watch your course. They don't have the time for it. They will give you the money and ask you for the solution. But for them to
get to that point, you must build the reputation and social proof
around your brand. More studying expert
had no product, no authority, no audience. They want to go from
0 sales to serving clients for two
solid $500 and more. That's not practical. Instead, we want to break this process into smaller steps. Starting from offering your
audience free content, which we will be
talking about later. Then moving them towards a low entry offer such as
a book or online course. Then overtime upselling them. More expensive
offers and services. And ending with our
high ticket offer, the first two will decrease the risk for the client
to try your service, increase your breath awareness
and build authority. And the last two will
help you to diversify your income streams and
increase your income. We call this concept
the value ladder. And the primary job of
your value letter is to gradually increase the trust
of the people in your brand. Let me show you a small example. This gentleman is an expert
in Kelly's genetics, which is a special kind
of workout that relies on body weight rather
than gym equipment. I got to know this
person what I was using a fitness app called Fit, which includes many
more instructions. And so for me the first thing was to keep his program a shot. And since he offers
low entry programs, I convinced myself why
not to go over it. Once I tried his first program and was glad with the result, I bought his second
third level as well. It's because he made
it possible for me to try it and devolve
trust in his expertise. I'm now willing to buy
more of its product. Notice that I didn't know him through his social media
but through a platform. And that's critical because
if I saw him on social media, I would probably go through
whose videos at more next. However, when I buy
his products from a trusted platform with
existing reviews and student, he positioned himself as a confident experts and someone who is in the
business of fitness, rather than only
being a YouTuber. Once the gentlemen,
over the years has built a following
on social media, then he can sell more
expensive programs on his website and
make more profit. But that comes after
years of working with platforms to build
a loyal audience and expand his personal brand. Your assignment
for this video is to first create
your value ladder, which mostly contains
three to four steps. Second, outline your
product chapters. And third, research and find education platforms
for your courses. If you feel that you want to start your first experience of flying rather than
online, that's okay. Start looking for small schools, institution and workshops, where it's easy
for you to access students and start building a reputation and social proof around your expertise and brand. Okay, so that's going
to be four now, decorous and I will see
you in the next video. Bye bye.
5. How to Present Your Personal Brand Visually: Welcome back. In this video, we
will talk about the visual presentation of
your personal brand and how to present yourself properly in a way that
fits your expertise. Most experts make the
mistake of having a generic presentation with generic setups and expressions
to present your brand. Some tried to copy
other influencers or act in a way that
doesn't make any sense. To say audience. You will have a cohesive
brand presentation if you adapt to a style, what an archetype
that identifies you differently from the rest of the people in your
area of expertise. So what's an architect? It is a structure of your
brand which we'll presentation and how others will identify and connect
with your character. It is completely controlled by you and the way you
present yourself. However, you need to know
that your archetype must make sense to your clients
and your area of expertise. A comedian archetype with
differ from a lord archetype. Both will have
different expressions, props and environments
to reflects their attitude and connect
with a group of audience. There are eight primary
archetype that you can leverage to properly present your brand and connect with your audience. Let's go through them quickly. When you are looking
at the examples, try to focus on the environment, Props, and type of content
of each archetype. First is the discover, mostly seen in sports and
outdoor activities experts, the content of this type of archetype should
focus primarily on highlighting the difficulty and the joy of discovering
different environment. The second archetype
is a stage archetype, mostly seen for
education-related experts. The content and
presentation language. She's focused on stepping
down and teaching your audience rather than
focusing on promoting yourself. The third archetype is the warrior or the
fighter archetype, mostly seen in Sports
and Fitness Expert. The content should
focus on motivating your audience and
breaking their limits. Basically, nothing
is impossible. The force archetype is
the rebellious archetype, mostly seen with experts on
society and political issues. The content should focus
primarily or rising against the current situation and leading to a better future. The fifths archetype
is that caregiver, mostly seen for experts at
care about the environment, animals and human rights, the content should
focus primarily on fairness and improving the
condition of others life. The six archetype is the powerful person archetype mostly seen for real
estate and wealth experts. The core message is to
focus on showing wealth. This might not be comfortable
to some, however, the majority of people
who wanted to get a piece of advice about how to be wealthy would be extracted to such
visual presentation. The seventh type of archetype
is the average person. Argue that this is one of the most successful
type archetypes because your message and presentation communicates
equality and fairness. The core message behind this archetype is that
all people are the same. If I can't do it,
you can do it too. The last step archetype is the creative personal archetype
mostly seen for artists, musicians, and creative people. The core communication
message behind this archetype is to show the
process behind your work. In addition to the final word, since the communication
channel will act as a portfolio to attract
future products. Once you adapt to
the right archetype, you will naturally
attract the group of people who aligns with
your visual language. Because the image
you showed them created the illusion
of characters or environment they
can't relate to from previous experience
such as movies, real life experience
or other experts. Let me give you a
simple example. Look at this lady. What do you think archetype is? How about if we take
that same lady? We changed IT, environment, outfit, and the expression. Remember, it's the same lady. How about now? Let's play a little bit with your lighting, the expressions. Doesn't she look so
optimistic and happy? Doesn't she look like
someone who can be an expert on a topic
related to happiness. Okay, How about
now? What changed the TV complex confidence and more insecure and depressed. How about if we bring that light back and make her
look more confident? As you can see that we can use
different visual elements, such as your character, the environment, the prop, use, the color and the
mood of your images, the shape of the topography, the choice of words you use, and the design
language or style of your visual
presentation elements to control how people
perceive your image. Keep in mind that for expert, don't keep anything four
chance or randomness. It's all well thought out. Now this topic can get
pretty complicated pretty easily and I'm not
going to overwhelm you. Therefore, I'm going to simplify a few points that will
matter to you the most. To kick-start your brand. Later on you can work as professional to enhance
your personal brand image. Let's first talk
about diaphysis or the message by which you
present your work visually. Look at this. Which typeface do you think it's more suitable for
a finance expert? I bet you guessed the first one. It looks more sharp,
prestigious, and elegant. How about this one? Which typeface do
you think is more suitable for a
motivational quote? I bet you guessed the third
is more energetic and motivating to
simplify things for you as a rule of
some Serif fonts, which are fonts that start
and end with small 2s, are fonts that tend to be
more classical and elegant. On the other hand,
san-serif fonts that have noticed tend to be more
informal and simple. Moreover, transcript font tend to be more casual,
energetic, and playful. If you had to a free font
websites such as the font.com, you can find a
library of fonts in the same categories we
talked about before. You submit any image
to your social media. Try to experiment
with different fonts to cohesively present
your message visually. The next topic to
talk about is colors. Look at the following colors. Do you think they
are suitable to express the attitude
of a finance expert? How about now?
Which slides do you think fits the best?
How about this slide? Do you think those
colors are motivating? How about not much
better, isn't it? The reason behind that secret is that our brain is
wired to perceive each color differently and tag different meanings
to different colors. If you want to discover
your color scheme, head to cooler the
scope and search for a color palette that
fits your brand voice style. Next, we come to the
topic of style or theme. This is one of the
most important topics when it comes to communicating
your brand attitude. Let's look at some examples
of athletes and try to assign different styles to different athletes
personalities. So let us look at
the first athlete. What kind of person
do you think he is? He seems to be bold and sharp, meaning he might be
a hardcore training. Let's look at a
social media profile. And it seems to me that he is a pretty motivated
and extreme trainer. What kind of visual
style can we assign to the strainer for social
media posts or website? Well, if we had to create
a market.com and search for different templates
for workouts and athletes. We find that this template was bold typography,
black and white. Both photography fits
the best for this atlas. How about this athlete? Well, he seems to be more friendly and probably
a bit more funny. So what kind of visual language do you think will fit
better for this asset? Well, I think the previous
styles won't fit his attitude. This visual language seems to be friendlier and matches
better with his personality. Now let's look at
our last example. What kind of personality do
you think this trainer is? Well, I think he is more of
a peaceful and calm person. More neutral and soft colors and topography will fit
better with his attitude. As you can see that first, we began with a brand
archetype at the structure of your brand personality and to attract a specific
group of audience. Then we leverage
typography, colors, and shapes to create a consistent image that reflects your
archetypes attitude. Keep in mind that
consistency is key. The last thing you want
to do is one day to post about being a
hardcore trainer. The second day,
relaxing on the page, the third day a picture of
you with friends in a bar. And the fourth day is
a motivational quote that does not reflect your
brand archetype and attitude. If you have no experience in
designing your brand style, you can always hit to Fiverr and search for a
designer to provide you with a brand style guide or create the visual
look of your brand. However, you first have to
understand the fundamentals. You can communicate clearly and control the outcome
of your brand image. The next step of your
brand presentation is creating your personal buyer. This is critical since most platforms and
publication would ask you to provide a personal
buyer to create your bio, you have to focus on two steps. The first step is finding
your values and mission. Each one of us has values
that we care about. Some are honesty,
fairness, power, achievement, self-direction,
novelty, and tradition. For me, personally, I care
about honesty and to me, honestly means that I won't scam others and I will tell you
the truth no matter what. That's why I spent a lot of my time researching what
works and what doesn't, rather than making things up
and setting fluffy dreams. I also care about fairness. I believe that
everyone willing to work hard deserve
an opportunity. That's why I priced the majority of my product
at a low price point. I create a lot of
free videos and I sometimes invite students from this fortunate countries to participate in my online
workshops for free. I also care about achievement, meaning that I believe
people need to focus on one thing and one thing only which is how to win and out to achieve
result in life. Not ideal concept or
unnecessary task. And that's why I focused in all my courses on how to build systems that people can leverage to earn money and
improve their lives. I also care about
steel direction, which means that
people must have all the necessary knowledge to control the outcome
of their life. That's why I tried to
keep my students and clients complete
system and blueprints. They can apply on their own with little to no help
from me or others. As you can see that my
values affect directly the way of how I create my products and how I
present my personal brand. Your values too. You should take the time
to lay down your values. What do these
values mean to you? And how you should use
them to create your brand. Now let's talk a little bit
about your mission statement. By emission, we mean,
what is it you want to accomplish that matters
to your client? The most most starting expert mission
statement falls flat on its head because it's selfish and makes no
sense to their clients. If you stop an expert on
the street and ask them, Hey, executed me, what is
your mission statement? As an expert? You will probably hear
things along these lines. I wanted to make a million
dollars working online, or I want to teach
1 million students, or I want to help poor
kids all around the world. Let me tell you, why is history mission statements
might sound nice, but they won't help you
succeed as an expert. The first is extremely selfish. Why should a client or a student care about how
much money you want to make? The second one is cool. But in most scenarios, what does this have to do with clients and how does it
relate to their life outcome? The third one is awesome, but it's too generic and vague. Most scenarios
people want to help. However, this might not add up to the bottom
line of their situation, which is getting results. It doesn't matter how nice you are if you cannot
get some result. They won't feel motivated to buy your products and ask
for your services. A much better, efficient
statement is to focus directly on your client
instead of anything else. And it's pretty simple. Take your expertise
proposition and turn it into a mission statement by replacing a moving
around a few words. Your mission statement for
this scenario will be, my mission is to help
advance bicyclist, to maintain the athletic
physical fitness and when competition. That's it. It's direct and
relative to your clients. My personal machine is to help small startup
entrepreneurs, Techstars or small business on a budget and generate profit. The second part of writing your bio is to outline
your background, your expertise,
and your services. Your background is your origin
story or your education. What expertise? It's your work experience or top achievement for services, it's what you offer
to your clients in terms of solution
or products. Keep in mind that your bio should be written in
the third person. Mean that you write your bio as someone
is describing you, not as you describe yourself. Let's take a quick look at
my bio as a simple example. The first section
is my background, and it includes a brief
story about how I got into entrepreneurship
from an early age. The second section is
about my experience. And it explains how I gain
practical experience. And that came after I spent
over 14 years working with dotting
intrapreneurs in one of the largest
economies in the world. And third, it focuses
on my services, and it mostly highlights my values and my current
offering to my clients. Keep in mind that
your buyer needs to be brief and relative
to your clients. Don't include everything
about yourself. Only include what matters
the most to target client. Now let's go back to
our friend Simon ester. If you read through his bio, it goes through the same point that we talked about previously. For your bio, you don't have to write,
you're by yourself. Very few of us does. Just hit the fiber
and search for a professional copywriter
and look for people who speak native English
or the language you want to write your bio n. This is going to
cost you around $20, which is a great investment. Professionally talk
about yourself. Lastly, let's talk
about your work cited. Most dotting experts
over-complicate the process of making
their website. And I gotta tell you that
when you are starting, it's not going to matter a lot. Whether you have an extremely expensive website
or a simple one, for a simple reason, that
you have no traffic yet. No one knows about you. Now let me explain
this a bit about how you should approach
creating your website. Your website is a collection of all the visual elements
we talked about, including your
colors, typography, and start off images. There are two types of website presentation that
works best for expert. The first is to focus
on promoting yourself. The website will include a professional
logo of your name. It header image that reflects your archetype and expertise. A bio section that
talks about you and your last style MLA section, if you want to regularly since valuable content your
audits and sell products. And lastly, an Instagram feed. As you can see that this type of website presentation is simple, direct, and focuses
on promoting you. The other ways that you can present your website is to focus on your clients while talking a little
bit about yourself. On my website, I make it my
primary focus to present what matters most for someone who wants to learn more
about business. It starts with links
to my online courses, which matters the
most to my students, followed by other platforms
I partnered up with. This will act as social proof, give my students more options and attract more
business opportunities. Then a block section
that includes ten articles with
tons of free content. And lastly, my bio. If someone wants to know
more about me, That's it. The easiest way to build
your website is to use Wix. It's a pool and drag
website builder. It comes with tons of templates and requires
no coding skills. It makes it pretty simple to build a personal brand website. Now, I don't work with weeks, I don't sponsor weeks. It's up to you to
choose whatever platform that worked for you. That's only an option. If you don't know how to
build a website. Just head to fiber and look
for weeks website designer, you can get a pretty good
website design for $50 or so. Just keep in mind
the fundamentals we talked about in
terms of visuals, layout, and the order
of your content. They are the most critical
things to focus on. The rest is only a matter of technical skills
you can learn on YouTube or hire someone to do the work on behalf
of you are right. Now we read the assignment of this video ID due to research
for different archetypes, colors, themes, and image styles that fit
your brand personality. And I also want you to write or hire someone to
write your five. That's going to be
for this video. Take some rest and I will
see you in the next video. Bye-bye.
6. How to Communicate Your Expertise on Social Media: Welcome back. In this video, we are
going to talk about how to kickstart your
brand on social media. Start building authority and communicate your
message to a group of audience who will be interested in hearing your message
in this course, I'm not going to talk
deeply about the tactics of each social media tool that is beyond the
topic of this course. My goal is to show you
the big picture and teaching strategies that
works for you as an expert, the tools or tactics you use should not be random
and should mainly depend on where
your audits exist and what is possible for
you in terms of skills, most starting expert
over complicated steps. And became by investing
a lot of money in buying expensive tools without
taking the time to practice and test things out. Some over-complicate
the process, which make it difficult
for them to kickstart their social media presents or state court system
for a long time. And some fears the carrier and never developed the
courage to speak out of their comfort
zone and delivers their message to their
audience in the first place. In this video, I promise you, we will try to
tackle those issues and get you started
with your first videos. First, let's get one of the most frustrating questions that most experts worry about. Odd power phase, which is,
what should I talk about? As a matter of fact, there is no lack of topics you can talk about
around your niche. You just need to
know how to find what people are searching
for on the Internet. There are a plenty
of tools for that. The first tool we are going to use is called
answered the public. And it's a free tool that allows you to find all
the questions that people are asking about or interested in around
a specific topic. As you can see that those
are all the topics and questions that you can take a default for your
social media content. The second method is to find a topic ideas from other
experts on YouTube. If you look for channels with the most viewed content and take the time to dig
inside their library. You can find that they
took the time to explain all the different aspects that people might
have questions about. You can take the same
topics or question and reframe them with your approach and
methods of teaching. The third method is to
use the 3D approach we used before and look
for questions and conversation that
people talk about, then rephrase them or answers those questions
in videos on YouTube. And the force source
of content that you can leverage is your articles, which you did in the second step of developing your brand, you have spent a lot of time creating rich
as valuable content. Why not reuse it for making
social media content? When you are creating
content for social media, try to focus on the following. First, group topics into themes, then create a group of videos that talk about one
specific thing. For example, you can create
a group of videos that talk specifically about
an effective workout. Another group of videos that
talk about a healthy diet. And another group of
video that talks about developing a strong mindset. A second. Create how
to without content. For example, how to lose
belly fat without exercise. We are not trying to
mislead or light. What we are trying to do
is to reframe a problem in a ways that people would
want to learn more about it. Our example how to lose belly fat without
exercise could be a great video idea for an expert that talks
about a healthy diet. Create topics
video. For example, top five freestyle swimming
techniques to swim faster. In this type of content, you offer audience
quick access to the most important content
that they are looking for. Force, create the most
common mistakes video. This type of video, you display your expertise by
highlighting why most people fail in developing specific skills or solving
a specific problem. Those are the three
major types of content that people tend to be
curious about and click on. Fossil reason is that
people want to know how to get results
as fast as possible. They wanted to know
what stops them from reaching the
outcome they want. When you create content
that addresses this point, you started to evolve
and authority around your topic and give people a reason to
share your content, try your product and
overtime devolve trust towards your brand
for getting results. Now keep in mind
that when you create your content is to
give 100% value, which means no fluff
TO also give it all. But in a simpler format than your courses or your products. I have made over a 150 videos on YouTube explaining
everything I know about business and yet
people still buy my courses and asked me for
my consulting services. Second, be honest. Please always be clear and
honest about your message. Always put the interests
of your audience on top of everything
and gain their trust. Don't sell dreams or take
advantage of your audience. They can figure it
out pretty quickly. I put your reputation
on the line. And lastly, teach don't sell. Especially at the beginning. You first need to learn
the skills to communicate your message without feeling the pressure of needing to sell. Use social media to teach
rather than to sell. Once trust is established,
stealing becomes easier. To make a video, you
have to structure it in a clear and
short approach. You don't want to drive
people on and on for a long time without giving
them what they want, which is getting the answer
as best as possible. To make your video follow
the following structure. First, start by greeting people. For example, hello everyone, My name is newer and welcome
to today's women tips video. Second, mentioned a
problem or pain point. For example. Audio always trying to swim faster with freestyle
techniques. It's still not
happening for you. Explain the cause
of the problem. For example, the reason
you cannot swim faster is that you probably had developed the room breathing techniques. Most beginners,
when they breathe, they list the entire head above
the surface of the water, which drags their legs downward, increases water resistance for, suggests an effective solution. For example, Olympic
swimmers like Michael Phillips had devolved the best techniques when
it comes to breathing. They breathe instead of
lifting their entire head, they tend to tilt their head 60 to 80 degrees while
taking a breath. This will maintain
a correct form. Decrease water
resistance, which are return would make
them swim faster. To work on this issue, follow this simple workout, then tell them what rules to
follow to achieve results. If you can't do a video demonstration
or breakdown a video of other athletes as a case study and as approved that
your solution work. Fifth, and the
video, for example, I hope you guys have liked this video and
sound is valuable. If you'd like to
learn more about how to swim faster and be more efficient
swimmer subscribed to this channel. Thank
you for watching. That's it. Keep it short, sweet. And simple. Three to five minutes,
we'll be more than enough to explain a solution
for a pinpoint. Now that you understand
how to find topics, what kind of topic
to talk about, the structure of your video, you should have a
framework of how to start your social
media presence. By now. You shouldn't be
scattered all over the place with making
your first videos. Your next step is to
get rid of your fear of being on camera or presenting
your ideas to an audience. First, pick your first
topic as an exercise and dried it off copy outlining the main pain points that
you want to talk about. This step will
organize your salt. Second, it starts rehearsing these ideas while you are
doing daily activities, such as cooking
or in the shower, not in front of the camera. This will get you familiar
with the flow of presenting your ideas without feeling
the pressure of the camera. Third, practice
recording your video in front of your
mobile phone camera. If you find it
awkward, it's normal. There's nothing wrong with you. Just keep going. The more you do it, the more
comfortable you become. My advice to you is do
not look at the screen, rather to focus
looking at the lens. Once you look at the screen, you will start judging
yourself harshly. Focus on the lens
and think of it as a person you are talking
with and trying to help. That's all. Keep in mind that you don't
have to upload the first ten or 50 or a 100
videos you make. Spent a week or two just
practicing and trying new approaches to find
what works best for you. This was slowly take of the fear and awkward
feeling of being on camera. There is no right
way or no wrong way. There is only the way that
works for you the best, okay? Lastly, one or two weeks later, upload and publish
your first video, even if it's not perfect. Let me show you a
simple example. As you can see from the
first video I made, I feel so shy and so awkward even after practicing
for a couple of weeks. The reason for that
I came very late into this digital
content, the universe. I have an extremely
introverted by nature. However, that's not a good executes for
not being on camera. So I kept going or making videos and publishing
videos daily. And after another
couple of weeks, I was spending
more confident and comfortable with
presenting my content on camera for the reasons
that my brain gotten more familiar with the process and I can freely focused on
presenting my content. Keep in mind that you want
to keep things simpler, especially at the beginning
steps of the process. Which means that simple
recording equipment, a simple lighting,
simple script, simple editing, no fancy stuff. Just keep it simple. With this method. I was able to create
consistently over a 150 video. Initial period, had
experience with different styles and themes
of visual presentation. Most people give up after a couple of features because
they over-complicate the process and make
it very difficult for them to create
content consistently. Now you don't have to like
every video you'll make, and it doesn't have to
be perfect later on, when more people
get to know you, when you generate more profit, you can hire a
professional video team to delete all your old content, create a new content and presented in a polished
and a better way. But at the beginning, you got to start from
somewhere, okay. Now you might think
that keeping things simple won't get you followers, and that's not true. Check out this guy
YouTube channel. He got plenty of flags and over a 190 thousand subscribers. While keeping things
extremely simple. The reason for that people who follow him care
about the value and honesty of the
information rather than the presentation
of his video. Now let's mix things up. We talked previously
about the importance of bread archetype and
how you should be consistent across all your
communication channels. So my point isn't to
oversimplify your presentation, but to simplify it the
most critical elements. Therefore, if you find
that it's critical to present your video in
a different environment, always different prompts,
or do you find it necessary to team up with a creative
team to present your idea. I'm not going to stop
you from doing that. However, only if it
is necessary and does not distract the main
point or building your brand, which is showing your expertise and building trust
around your brand. The purpose of why I chose the simple tools and methods is that I decided to take on the average
entrepreneur archetype. If I can't do it,
you can do it too. This will reflect on the
situation of my students. It makes sense to the price
point of my products. And that comes With
the understanding of the situation of my
students and my audience. They mainly share
similar pattern. People who want to
start a small business and make an income
on a low budget, have little to no money. Live in underdeveloped
or developing economies, have low confidence
with starting a business and manipulated
by fake gurus, I wouldn't be able to
be trust with them if I talk at them from a
place of extreme wealth, like other vigorous or assumed to start a business
on a small budget. While I start from
expensive equipment such as professional
microphone and cameras, this wouldn't make sense to
my students and clients. I'm asking them to do one thing while I'm doing
quite the opposite, it shows a lack of empathy and understanding
of my audience. Always, always, always focus
on what matters the most to audience and
how we can reflect their situation when
making your content. There are two primary methods to presenting yourself on
social media and taking a stranger from the
point of not knowing you to a point they
believe you are an expert. Both methods depends on
whether you want to reflect on your client's situation or attracts them to it,
desirable outcome. Those both approaches
would make a connect immediately with someone who belongs to your ordinary group. Someone who wants to become a part of your
high level groups, such as wanting to achieve your level of wealth or fitness, your next step is
to educate them on all the myths and misconceptions
around that topic, then motivate and inspire
them to make a change. And finally, you get to suggest
and effective solution. If you look at the method when you reflect your audits image, you can see that this guy
is reflecting the image of an average guy struggling
to improve his body. He's sharing tips, tricks, and facts on how to overcome
fitness challenges. On the other hand, this is a
more accomplished athlete. And two, took the approach of attracting
others to desirable outcome rather than reflecting
the current situation. In other words, he is
telling the three. This approach tend
to be more costly because you need the best visual presentation of your content. It also might get you more in trouble if you
over-promise and people figure out that you misled them or you lack honesty
in your content. I don't recommend this approach, especially if you are
starting now that you understand the most
critical points of making your content, the rest is easy. Once you upload your
first couple of videos, your next step is to work
a bit on the branding of your YouTube channel
that include a name that relate to your
topic Is your name. In addition, you have to add a professional photo of
yourself, a graphic banner. In addition to writing
your channel description, you can design your channel
banner by simply hitting to Canva and searching for
YouTube channel art. This free tool will
provide you with tons of templates that you can
adjust to fit your brand. If you are not into design, you can look for a
freelancer on Fiverr to create a professional
banner for ten to $15.1 point I wanted to
resolve before we move next is that so
many experience get too hung up on the idea of the number of followers
or video views. Let me make it simple for you. Youtube is a massive
platform and it takes an extended period
to get unnoticed. Remember what you are
trying to accomplish. We are not trying
to be influencers. We are not trying to make money out of YouTube advertising. What we are trying to
do is we are trying to educate a small group of people
around a specific topic. We also wanted to create a
library of content we can refer clients to as a low
entry offer to our service. We are also trying
to get people get closer to us rather than
hiding behind products. Without personality
or unknown people. We present ourselves to the world and start
a conversation. However, it is still insist on the number of followers
and video views. Then I got a couple of options
that will work for you. It's kind of taking your way in. I believe it or
not, most suitable, use them to get more
views and followers. The best option
is just to simply buy subscribers MPG abuse. I know that might
sound unethical, but the reality is that YouTube is a platform
that depends highly on the number of video views and subscribers
to list a video. In this method, you get yourself a decent amount of views as subscribers in
a short period. Most users, it uses message
to get higher listening, but they just don't
dare to talk about it. The second method is to buy an existing YouTube channel
with an existing audience, delete all the old content, and then change the
name and the branding. Just make sure that you buy a challenge that is
consistent with your niche. Okay, so now we can
focus on the next step. You have to create a Facebook
business page that is separated from your
Facebook personal page. Then you have to post the
first two or five videos that you've created on
your R2D2 on this page. The reason we want to post
on Facebook is that Google, we index all the content you create on Facebook
and displayed under the video section on Google when people search for your name. Since you created
your YouTube videos, you can leverage the audio
files to start your podcasts. Simply had to anchor that FM
and create a free account. This free tool will allow you
to create a free podcasts, converts your video
into audio files, then distributed to the three
platforms such as Spotify, Apple podcasts, and
other platforms in only one-click and
it's all for free. Next is your LinkedIn. Linkedin is a platform that is designed to connect
with professional. Therefore, you probably
need to slightly change your branding element, a message, toward a
higher paying clients. Keep your personal
picture consistent across all your social
media channels. Also make sure to
write your proficient. Next, click on open
to choose services. This will allow LinkedIn
show your name in the search result when clients search for experts
in specific area, click on additional
services and choose three to four main services that you want to
offer your clients. Keeping them within
one area of expertise, then choose available
to work remotely. For the Abbas section includes
a bio we did previously. And in the feature section include articles you
will create on LinkedIn. Don't worry, you don't have
to write new articles. Just take the same article
you did previously. Create a new article
on LinkedIn, then copy and paste
the same content. That's all. Next was experienced. Create a new section
where you talk specifically about what
you do to your client. That includes all the
services that you offer. Keep it clear and short. When it comes to
previous experience, explain what kind of job you
did and your primary role. Remember that LinkedIn is a place where professional
look for experts, so clarity in
presentation is amassed. Another section to include in your LinkedIn profile
is your publication. This includes the course
you will create or any other publication
you did in the past. That's all. Keep in mind that you might have to use different channels, different platform, the field
taxes and different tools. Some of you might need
to use Instagram, tiktok or other tools. Some of you will get excited about how to design
your feet beautifully. And some of you will spend the majority of your
time on live streams, other, when invested
a lot of time and making Instagram stories. To be honest with you, I cannot teach you
all the tactics. But what I can
teach you is this. No matter what tools and
tactics you will use, the strategy is always the same. Find where your audience exists. Then present them
with content that shows your face along
with your name to act with a specific topic and specific style and a
pleasurable experience. Then repeat that
over and over and over until people remember you and they remember
what you do. Most importantly, be honest, protect your reputation, build
trust through given value, and keep your content
relevant to your audience. Meaning talking
less about yourself and focusing more on what
matters the most to orders. Alright, so your assignment for this week is the following. First, Research five topics for your social media content. Second, practice
recording two videos. Third, set up one of your social media account with a proper branding elements. That's it for this video. Take some rest and
I will see you in the next and the last video. Bye-bye.
7. Conclusion: Well, congratulations, you have made it to
the final video. Thank you for sticking with me. You are awesome. Now let's have a quick recap
of what we have learned. I have taught you
throughout this course, the fundamentals of building your personal brand
from the ground up. First, we talked about what an expert is and how to
sharpen your expertise. Second, we talked about the importance of defining
your niche and creating a solution proposition
for a specific customer with a specific objective,
desirable outcome. Third, we talked about the importance of turning
your knowledge into predictable systems that you can sell and promote as a
low entry products. Then we talked about how to develop your brand
visual presentation, working with Brad archetypes,
colors and themes. And finally, we talked
about how to develop your content for social media and published your first video. These are the most
critical pillars. Build a personal brand. If you don't invest into
buildings them correctly, it's most unlikely
that someone will present you with opportunities that would take you
to the next level. Please understand that building something great takes
time and effort. The most successful
mega brand took over ten to 20 years to establish a solid reputation
in the mind of the customer. And the personal
brand is no different regardless of how good your
content and knowledge are, people still need
to take time to recognize you as an expert
in a specific field. Develop trust
towards your brand. Please. Please, please don't fall into the trap that you can devote a professional personal brand by spending your time lying
on the beach and spending a few $100 on Facebook advertising the people
who are selling you, these ideas are scam. That's it. When you develop
your personal brand. Be approachable and close to your audience and clients,
don't talk at them. Rather, talk like
you are one of them, but with a little bit more
experience, be humbled. This will shorten
the gap between you and them and
develop trust faster. Here are the last
three words I want to leave you with before
we end this course. Be patient, be
trustworthy, be helpful. The rest will be easy or right? Graduation, you just did
it. We must celebrate. Don't you think by now you're on the road overcoming
a big shot expert. Good for you. Now, go get them. Sadly, this is the
end of our journey. I look forward to seeing
you in my other courses. This was new, was
all love, Take care. I wish you all success. Cheers.
Nour Boustani, Branding & Marketing Strategist
