Transcripts
1. Course Introduction: Hello and welcome to the online teaching for expert
and professional course. My name is Noor and I
will be your instructor. In this short but
informative course. You will learn the process
of taking your expertise and turning it into an engaging
and effective online course. Publishing an online course would not only position you as the authority expert
in your industry and separate you from social
media content creators. It will also expand your personal brand presence
and generate revenue. You will kick-start this
course by understanding the core fundamentals
and building blocks of creating a solid
online course. First, you will learn how to
become a great teacher by understanding the role and responsibilities of
teaching online. Next, you will learn how to research your students
frustrations, understand their
learning pinpoints, and find their desired
learning outcome. Once you are clear about your
student's learning demands, you will learn how to
deconstruct your knowledge into an efficient and
effective online course that gets them what they want
and transform their lives. You will also learn the steps of presenting your materials to a final polish course using different easy and
posits friendly methods. At the end of the course, you will learn different
method of how to publish at market your course both
ethically and effectively. I designed this course for professionals and experts
wanting to become the authority figures of their field and expand their
personal brand presence. Online. Teaching online is one of the fastest and best method to build a powerful personal brand. This course will teach
you how to do it.
2. The Building Blocks of Effective Online Teaching: Hello experts and
professionals and welcome to the online
teaching blueprint course. In this course, you will learn the strategies and tools to
teach online successfully. Before we talk about the
process of how to teach. First, let's clarify a few
points about teaching online. The Internet has a lot of
misleading information and false promises about the
business of online teaching. You'll find now and then some gurus and
promotions online. Promise you that
making and selling online courses is
the fastest method. In most scenarios that
tend to be not the case. And the people who are selling Z-scores or tools
benefit the most. When you approach
teaching online, you have to start from
a practical mindset. Perhaps start teaching as a side project,
learn the process, build an audience, then slowly evolve it into
a full-time business. The second that we
have to clarify is that difference between
being a consultant, personal coach, and a teacher. When you are a consultant, people come to you
with a problem. And in most scenarios, you have to provide
a solution or direct instruction to
solve the problem. The other hand, being a coach
is more of a long process. People come to you
with frustration. You guide them through a long
process of transformation, normally around
three to six months. And it tends to be more of a self-discovery process rather than purely direct instruction. However, when you are a teacher, you have to combine both
approaches to teach effectively. You have to be clear enough
with your process so your students have a
clear roadmap to follow. And you also have
to provide them enough exercises to discover things on their own and learn from their trials and errors. The benefits of
teaching online are beyond what most dotting
expert thinking about, which is making
money was teaching, you can gain the following. First, you strengthen
your expertise through the process of researching and documenting your knowledge. Second, you convert
your knowledge and to process and system that can
benefit a large audience. Third, you put your
knowledge and system to the test at lower risk than working with a
high-paying client. Force. You establish yourself at the authority brand or the
go-to expert of your field. 5th, you build social proof and reviews around your
name and personal brand. And finally, you earn
money, which is awesome. Therefore, when you are
making your course, don't only think about money. That's a beginner mindset. Instead, try to devolve strategic mindset by asking yourself the following question. How can I leverage online
education to build a personal brand that gets me more opportunities
in the future. The asset to this question will define your online
education strategy. With this strategic mindset, you have to see the
bigger picture, which is that your
online courses are only a small portion
of the big picture, which is your personal brand. When you seek like that, you start to give extra care
to the quality of materials. You start to focus on
building trust with students and building
authority around your niche, rather than jumping
from one topic to another with no clear
strategic plan. Was that clarity in mind? Your next step is to set
the right expectation. We're generating profit
teaching online. A few are planning on making 67 figures without any
prior experience teaching online with a small budget and little marketing experience
and not audience, then my friend, we have a problem because
that is not gonna happen no matter what tool you use or a framework you follow. Making that amount of money, we're required to
have a tested and working blueprint
that drives results. In addition to a D bucket for
marketing and promotions. My advice to you is to take a different approach and
adopt a different attitude, especially if you
are just talking. Let's first start by building and testing a couple of courses. What do you get familiar
with the process of documenting your materials and
making them into programs. Also spent a little
time to build a small audience and social
proof around your expertise, then you can scale your effort and take your
income to the next level. If you can develop this mindset, then you will be heading
in the right direction. All right, so a common
question I get from starting experts and professionals
wanting to teach online. It's the following. Do I need to have a
certificate to teach online? And the answer really depends
on what topic you want to teach and how deep you want
to go with the teaching. Some topics require you to have a certificate in order to teach effectively
and on a scale. Let me give you an example. Anyone can make a course on English language skills and publish it to Udemy
or Skillshare. However. That doesn't mean this teacher will have opportunities
to teach at more specialized
platforms that are specialized in teaching
English Professionally. Only teachers and expert with specific teaching experience and specific certificate scale, the English language
teaching online. However, if you want to teach painting or piano skills
than in most scenarios, there is no requirement
for any certificate. If you can't play well, you can teach as well. There is no hard rule
or yes or no answer. I teach business on
multiple platforms. However, since I
don't have an MPA, I probably won't have the
opportunities to teach at Harvard no matter how good I am. Another question I get
asked frequently is, do I need to be extremely knowledgeable about my
topic to teach online? The answer is, you
don't have to know everything about
your topic to teach. You can always
start from teaching beginners, then slowly overtime. Teach more advanced level
as you improve your skills. The most important
thing is don't T6, you don't know or try
to mix things up, just package your knowledge into a program that's designed to a specific group of students, then teach them what
you know or right? So to teach efficiently, you will have to
consider the following. First, you have to understand your students frustration
and pinpoints. Most expert. When they start teaching, they assume they understand
their students problem and are extremely clear about
what they had to teach. However, in most scenarios, what students are
looking for in terms of information might differ from what the teacher has imagined. Second, you have to understand what the market offer
to your students. You are not the only expert who creates courses
around your topic. There are hundreds
of other teacher creating courses as well. You must understand what
options your students have. Besides your course. You have to learn how to simplify and explain
your content. Most expert, when
they teach a topic, they go on and on for hours explaining a lot of
things without taking the time to strip the information to its
essence and focus on what matters the most to get result as quickly as possible. When you are teaching online, you don't have the
benefit to explain a lot of theories
around your topic. People are looking for in an
online education program is practical process
with proper result that they can apply immediately. As a teacher, you have to
remind yourself that you only have one to two hours in
total to spend with students. So ask yourself the
following question. What is the most
essential information my student must know
that gets them result. The answer of this
question should define the content of your
course and nothing else. Okay, so in this course, you will learn how to create your first course
one step at a time, following a proven and
well-tested blueprint that include the
following process. First, researching
course materials. This step includes understanding your students want and
their desired outcome, what they need to learn
to achieve that outcome, and what is available for them right now, the marketplace. Second, structuring
your course materials. This step includes
deconstructing and simplifying your knowledge, then putting them
back together into a simple and effective process. Third, creating your
course materials. This step includes
the process of making your course materials
and presenting them to your students as force
promoting your course. This step includes
the process of distributing and
marketing your course. Alright, so your first
assignment is to brainstorm five to ten learning topics or key points you want to talk
about in your next course. I know it's quite early in the process to brainstorm
your course topics. But please do me
a favor and spend ten to 15 minutes
thinking about what are the most important topics
that you would talk about. Notice hertz required
at this point, just your personal opinion. Alright, so that's
it for this video. Take some rest and get
ready for our next video. I will see you soon.
3. How to Find Your Students' Struggles and Learning Objectives: Welcome back. In this video, you will research your
students frustrations, understand their struggles,
do market research, and understand what is working and what is lacking
in the marketplace. More starting teachers
assumes that they had the right plan
to make a course. However, in most scenarios, they end up with a course
that is informative but not effective and does not solve a critical problem
for a student. The content tend to be shallow and generic
and can be easily replaced by three YouTube videos made by gurus and
content creators. When you are making a course, your primary objective shouldn't be to tell your
student information. Rather, you have to process the information, simplify them, then turn them into system, process or recipes they can follow to get specific results. To be able to create
an effective course, you have to understand for whom you are creating
that course. What problems do they have and what outcomes are
they looking for? And you cannot
achieve that without a deep understanding
of your students frustrations and what
is available for them in terms of solution
in the marketplace, you also cannot create
a better course if you don't spend
the time digging through other teachers
courses and finding what's working and what's
lacking in their content. Now keep in mind
that the goal of the market research isn't to copy what exists in
the marketplace. Therefore, the goal isn't to follow what others are doing. The other to understand how
incomplete your market is, come up with a strategy to
evolve a better process, a system that solves student
learning challenges. To research your market, you can use the Internet
to find students pinpoint questions,
reviews, and feedback. The first tool you are
going to use is Google. You are going to
search for forums and communities around your
topics of expertise. Had to Google and type top, followed by your topic. Then forums. You will find a list of the top forums on the
Internet around your topic. Goes through each
forum and look for conversations and questions
around your topic. You don't have to
engage or answering. Just take note of what
people are looking for and what do they
need help with. You can also head
to Google and type how followed by site, colon, followed by the
forum domain name. This will display
all questions that start with the how
inside the forum. You can repeat the same
process with why and what. Second approach is to
head to Google and type, sight, read it. I want to learn or improve, followed by your area
of teaching or sight. Read it, help with, or I'm frustrated with, followed by your
area of teaching. This will allow you to search
inside the record for. Radius is one of the
largest forums on the internet for questions and conversation
around your topic. The second tool to leverage
is called assets Republic. The simple and free tool
will allow to search for all the questions around your area of expertise
or the Internet. This measure step will give you a broad look at what
people are searching for and give you insights on what topics you might need
to include in your course. Third, there's four courses related to your
area of teaching. Large platforms such as Udemy,
Skillshare, and Coursera. Find top-selling and
top rated courses. You need to dig into their
course key teaching points, and get a quick look at what topics they include
in their courses. In addition to reading
through students feedbacks, take notes of what worked
for them at what doesn't. If you are looking to teach on a specialized platform rather
than a large platform, then first spend some time going through some
odds their courses, and understand the
structure of how they present their materials. You also need to
search for courses of other experts that don't
teach and platforms. They tend to offer more
specialized programs. Have a look at what
they offer and learn how they package
it as a product. Then head to Google and write the name of
the instruction, followed by course reviews. See how people review
the course and the cons and pros of the
instruction courses. If you can afford to buy
some of these courses, then by all means,
do that and see how they present the
materials to their students. Force search for
the top ten bucks on Amazon related
to your topics. The purpose of zest it is
that people who create all my courses
copy other courses without taking the
time to understand what other experts
have to say about the topic goes
through is table of content and see what
topics they include. You also have to go
through the reviews and comments since
they tend to be more details and specific
than online courses, reviews. Fifth, search for your topics on YouTube and look for
well-developed channels. That took the tire to devolve educational content
around the topic. You don't have
towards the videos. However, I need you to dig into the comments and see how
people react to the content. At the end of your research, you should have a
360 degrees view of your students and market. This insight will
provide you with clarity and roadmap to
develop your course. Keep in mind that while you are going through the
research process, give extra attention
to the following. First, the age of your students. When you present your
content to a kid, your visual and verbal
language will differ from presenting your course
to a teenager or an adult. Second, the nature of the topic, the method of how you present
a topic on business or math with different from
how you present a topic around art
and creativity. The limitations
of your students. Some students will
have physical, mental, or language limitation. You must understand how
they receive and understand your content and
adjust your content and language to meet
the limitations. Once you have done the research, you will find common patterns, topics, and pinpoints that
most students struggle with. Those topics will be the
starting point to making your course for the
reasons that they include the most
common situation. Most students are
struggling with and looking for a solution that solves
source frustrations. In addition, there is an existing demand and
sales around those topics, which will minimize your risk, especially with publishing
your first course. All right, so your
assignment for this video is to do the
research and create a new list of the top five to ten topics that you want to talk
about in your course. Then compare this new
list to the first list. Doesn't include the same topics. For different topics. Has the research
change your mind? Take your time and don't
rush through the process. On average, it should take
you around eight to 16 hours. However, in the end, you will have so much clarity when it comes to
creating your course. Alright, so that's
all for this video. Take a little rest and I will
see you in the next lesson. Bye bye.
4. How to Structure and Simplify Your Course Materials: Welcome back. In this video, you
will learn how to combine the research you
did in the previous step, which your expertise and package them into
a cohesive course. By now, you should have a clear idea about
what pain points student might have regarding
your area of expertise. In addition, you should
also have a basic idea about what the market offers
them in terms of solutions. By now, you should have a basic idea about the group of students
you want to teach. The topics to include
in your course. That is 25% of the
works very well done. Okay, so our goal now
is to make a course that is unique and specific to your
expertise and knowledge. And at the same time, it
has to include a group of topics that students
struggle with. The course materials need to be organized into a system that takes a specific student or a specific group of
students from point a, which is their current level, to point Z, which is
their desired level. All right, So to better
design an online course, we first have to talk a bit about teaching and the
role of a teacher. In your opinion. What does make a great teacher? Pictures them in your head. What was great about them? Great tissues are great
because they took the time to first understand their students situations and the mutations. Then they design a
program that helps their students to overcome
those limitations. They spend the
effort to break down a complicated topic and simplify to its most
essential points. So students can
leverage the knowledge to achieve practical
improvements. Great teachers focused on their students and act
from a place of empathy, leadership to empower
their students and help them achieve
a successful outcome. Teaching knowledge and
empowering people differs from telling information. And it also differs from being a talented person in
a specific skill. There are a lot of experts and talented people that are
great at what they do. But don't make fine teachers for the reason that
they don't know how to transform their knowledge
and skills into a process that others can
learn and benefits from. For you to better teach
and structured records. You first have to adopt to a beginners mindset and
think like students. It's not hard. You just have to picture
it into a story. Let me give you an example. What if you have a sweet, younger brother or sister? You truly love and care about
around the age of eight. What if one day you notice them being interested in a topic
you are an expert in. But you also found
they're struggling with the process, misled, overwhelmed, and confused with the quantity of the
information on YouTube. What if you found that
the approach they are taken is incorrect
or is impractical, or isn't going to lead them
to improve their situation. B is financially, physically,
mentally, or emotionally. The elder brother or sister. You had the experience to learn through a lot of ups and downs, which lets you over time to develop methods and
rulers to achieve result. If one day they come
to you for help, would you ask them to buy
every book on the topic? Listen to every podcast
and research theory that don't drive instant
and effective result. If you do so, then you just
have executed their momentum and the fresh passion to learn a new skill if you truly
love them that much. And if you are truly an
expert at your topic, Then I bet you will strip all the knowledge
to their essence, an hour or two of information and focused on achieving
a specific result. Because if not all the
knowledge you know, is useless. You don't have process,
you have information. And information is
cheap. My friend. It exists everywhere. Now don't worry, I'm
not saying that you're teaching must make them
masters at a scale. Far from that, they still
have to put in the hard work, but the energy and time are focused on a specific
list of instructions. To become an effective teacher, you first have to start
with a student in mind. A beginning student will differ
from an advanced student. A beginner student might
require a lot more clarity, simplicity, examples
and exercises to understand new
abstract concepts. What an advanced student might require more advanced
case studies inside and expert interviews to deepen and strengthen
their existing knowledge. The content for an
advanced student will overwhelm a beginner student and the content of a
beginning student. Well bore and advanced students. The second to consider is why your students want
to learn in this topic. Most scenarios students
want to learn a topic or a new skill to apply it
indirectly for something else. They might think
they want one thing, but the matter of the fact, they are subconsciously
searching for something else. Let me give you an example. Most starting athletes will look for a fitness
scores and they might spend a large
amount of time searching for a general
fitness program. However, a small portion of these athletes
are into boxing. Therefore, if you design your fitness course toward
building strengths for boxers, than your course will shine immediately to this group
of students and make it easier for you to differentiate your effort from the majority
of fitness programs. We call that concept finding your niche or helping a
small group of students. We shared struggles
and desired outcomes. If you are currently
a specialist, that you should
already have an issue. And you just have to create
a course for your niche. If you are a generalist, then you have to narrow down your focus and look
for a specific niche. Then adjust your program to
fit that niche requirement. You can find in each
easily by using Google. Just had to Google. Then type your topic
category, followed by four. Then experiment with
different alphabets. Google we start suggest
different niches once you understand the level of your students and their
purpose of learning SQL. Now you can package
a course into a process that takes
them from point a to point C. A process is
just a recipe that takes into consideration
the limitation and struggles of your students. And at the end of the programs, get them into an
outcome they want. Alright, let's slow down and
do a simple exercise in a y. I want you to pause the
video for a bit and think about the level of your
students you want to teach, the end outcome of your course. Let me give you a few examples. If you want to
teach intermediate are choosing how to
paint a portrait. Then the end goal might be, students will be able to paint
a monochromatic portrait. And two months. If
you teach beginners music students how
to play guitar, then the end comma B, students will have
the confidence to play a collection of
simple piece of music, such as Sweet Home, Alabama, to their friends
within one month. If you teach advanced
your car class, then the end goal might be
Students will be able to hold a handstand for
ten seconds, 15 days. And now pause the
video and think about what level do
you want to teach and what is the outcome
your students will get at the end of the course. Welcome back. I hope we
got that figured out. The second step of structuring your course materials
is to sort out all the miss wrong ideas and wrong habits that student might develop around your topic. Let's take swimming
as an example. First, student might know a bit of information about
different swimming techniques, but this information isn't consistent or organized
in their minds. The right order,
which means they have no effective process
or blueprint to follow. Second, student probably
devolved around techniques and Muslim Memorial without the proper guidance
from professionals. Once you lay down the most critical wrong ideas and habits about your topics, you can begin the process
of structuring your course. Your first chapter is about
enlightening your student and reading all the old
wrong ideas and habits. It's extremely difficult to teach students new concepts if they are attached
to wrong ideas and habits to hear over and over, or the Internet from other gurus and
self-proclaimed experts. Therefore, take the
time to clarify things and explain the correct principles
behind your subject. Using real life examples and case studies and not
made up theories. Once you clear up your student might from their
preexisting concepts, you have laid down
the foundation to teaching your course content. Let's take a few
minutes and think about the most common misunderstanding and wrong habits set your
students might develop. Path a video for y
and write them down. Okay, so I hope you guys
just have figured out. If not, you can do it later. The third step I
want you to do is to think about the starting
point of your students. The endpoint you want them to achieve at the end
of your course. Then in-between, filled in five to seven steps required
to achieve that outcome. Those steps will be the title
of your course chapters. Let me give you an example. If you want to teach a
beginner swimmer how to swim, the new design, a program that gets them through
the following steps. The first step, developing
a swimmer mindset. With this step, you introduce
students to swimming and teach students the goal and purpose of fancy swimming. The second step,
getting into the pool. With this step,
you teach students how to overcome
the fear of water. The third step, floating on
the surface of the water. With this step, UT student, the first step to devolve
a feeling with the water. The four-step
fundamentals of swimming. With this step, you
to use students to the basic techniques
to navigate and water. The first steps, swimming
with a proper form. With this step,
you teach students the fundamentals of
swimming efficiently. The six steps, increasing
swimming distance. With this step,
you teach students how to improve their endurance. The seven steps, improving
throwing speed with this step, UT student, how to improve
their performance. Notice how the sequencing
is pretty critical. Also notice that all steps should relate and lead
to a specific outcome. No scattered. Or disconnected
concepts and topics that don't relate to a
specific group of students. So let's take another few
minutes and think about the most critical steps
your students need to follow to get from
point a to point Z. Think of it as your
course blueprint. Take your time. Don't rush. I can wait. All right, once it gets to us, they figured out It's time to the first steps of
your course structure, which is to figure out the most critical topics to include in E-step or a chapter. If you take the sixth
step of our last example, which is swimming
with a proper form. We can break that
chapter into two topics, first, head position and
second body position. Each of these topics is a point you break
down into four parts. Let's take the hip
position as an example. 0.1 basic theory. The reason behind swimming
with a proper head position, two degrees water resistance, and swim more efficiently. Point to how to do it. Keep your forehead
under the surface of the water and look at
the bottom of the pool. 0.3. How not to do it? Avoid lifting your entire head above the surface of the
water while taking a breath. Instead, tilt your head 75
degrees to the side and take a quick break point for
how to put it into practice. Do two sets of 25 meters or yards following
this specific drill. Then explain the exercise. Keep in mind that you always want to rely on
the illustration, relevant case studies
and examples to effectively teach
your course content. Use visuals to clarify things
out and get to the point. What you are trying to do is to first lay down the big picture, then break the problems
down into smaller chunks. They put them back together
as a complete system. This is one of the most striking any problems
for students. They're always overwhelmed with minor and inconstant tactics. That is dancing the big picture. That's why they fail to
get efficient result. When you do this approach, you give structured for
your students to follow. You also make them realize
that all parts needs to fall in place in order
to achieve results. With a group of
achievable exercises, you allow students to see quick results and motivate
them to go through the entire programs to achieve the ultimate outcome
they are looking for. If you want, you can intercourse
with a summary chapter. As a reminder of
the course content. You can also leave students
with a few pieces of advice they can follow
to improve their skills. To the next table. A
quick note I wanted to mention is to avoid all
the sales promotions, irrelevant personal story and fluff that don't
matter to students. Students don't pay money to listen to teachers
bragging about themselves. Keep your content short, specific and relevant
to students outcome. Alright, so let me show
you a simple example. Here's a list of
key chapters for records I did on intrepreneurship
for small business. The primary goal of the course, what to take a
business Newby from 0 to building a small
business owner limited. But I had to start
the first chapter by providing tons of clarity around the topics of
entrepreneurship. It's a complicated
topic and there are tons of misleading, an incorrect information,
the Internet. Therefore, I had to spend a large portion of my content to clear up my student's mind around the idea of
starting a business. Each chapter is broken
down into multiple topics. And for each topic, I had to explain
the basic theory of the concept and how to get practical result
through step-by-step process of a real-life examples. At the end of each chapter, there is a goal
oriented exercise that puts the knowledge
into practice. I also had to make
sure to provide clarity for instruction and requirements of the assignment. If you want to give you
a student extra lobe, you can walk them through an example of how to
approach the assignment in addition to Worksheets
and assisting documents. Okay, So let me be clear here. This document is
not your course. This is only your
course materials. Before you create a course, you first have to document your knowledge and convert them into a process for your students to
follow and learn from. Once you have organized a documented your knowledge
into a written format, the rest of the
course becomes easy. Your document doesn't have
to be as tied up at mine. Just make it clear and
organized for yourself. Later on you will use these materials to
create your course. Assignment for this
video is first to create what not to include list. This list. It will help you to narrow
down your focus and eliminate all the topics that don't make a big difference or are irrelevant to your
students outcome. Then come up with five
to eight major steps to take in your students
from point a to point Z. Next, take E-step and
break it into topics. And finally, take
a single topic and break it down into
three or four elements, including basic
theory, how to do it, how not to do it, and how
to put it into practice. This was a long video
and I think some of you might be tired or
exhausted, get some rest. And I will see you
in the next video. Bye-bye.
5. How to Present Your Course Materials Effectively: Welcome back. In this video, you
are going to put your course materials
into a final product. Many starting experts over
complicated this process and over-invest in the tools of recording and
editing the course. They tend to think that the
better tools they have, the better the course will be. By now, you should know that tools don't make
your course better. But how you structure
your course and teach your course materials is what matters the most to students. In this video, we
will try to simplify things out and follow a process that allows you to put your first course materials
together as fast as possible. In the last step, I have
asked you to lay out your course chapters alone was
a structure of each topic, talking about the
theory of each topic, along with a process
or a framework to overcome a specific
learning challenge. Once you are done
with the last step, your next step is to write the first draft of
your course script. Course script. Just taking the course structure and making it more
compositional. You can use simple
words and sentences to explain your course materials
anymore friendly approach, rather than sounding
formal and robotics, writing your first draft
can be overwhelming, especially if it's
your first course. However, over time it gets much easier as long as
you keep at it. The main purpose
of your first task is to get as many
ideas as possible, as fast as possible without restrictions of correct grammar
or sentences structures. Here are a few tips to deal with that creative process of
writing your course script. First, understand
that writing would come naturally when
you understand your materials and audience will make sure to
first do the research. Second, structured
records materials before you attempt to
write your scripts. Second, the best time for
writing is when your mind is clear right early in the
morning, In late at night. Third, eliminate
all notifications, calls, e-mails or destructions. Give yourself 30
minutes of total focus. Force. Try different environments and settings while writing
your materials. Some people prefer to write
in a noisy coffee shop. Others like quiet
environments and sunlight to write
wireless into music. Fifth, your first draft
isn't your last threat. It's your first draft. Don't worry about grammar, lack of structures or anything. Just write. Later on you will go
back and refine it. Six, use simple
text editing tools. Nothing fancy. You don't want to
struggle with the tool. Instead, you want to fall
into a float zone where you can focus only on
writing or typing. Seventh. If it doesn't come
naturally to you, then reverse the
writing process. First record your voice
explaining your course materials, then transcript your audio
into interrupt script. B. Patients. Some days ideas will
flow out of your mind. And other days nothing
will come out. So be patient and
give us some time. Maybe do something else. I've come back a few
hours or days later then, right again, no need to
rush, take your time. Lastly, you remember
that the only way to write a script is
to start writing. Stopped writing. Once you are done with writing the first draft of
your first chapter, move to writing
the next chapter. Don't try to fix your
first chapter draft. Right away. Later on, you will have
to go back and make sure that all code materials
are all tied up together, follow a consistent
line of logic and flow perfectly across all
your course chapters. In addition, you want to
give you a draft a few days. You in my camp reset and
see it with a fresh eye. Once you are done with writing the first draft of the
entire course script, you can go back and rewrite
and edit your script. Here are a few
points to consider. First, be worth efficient. Eliminate all the
fluff and extra stuff. Remember if students only have a couple of hours
to spend with you, then what are the
most critical words? You must tell them
to get results. Second, clarity of explanation. Writing for yourself about a topic you already
understand is easy. However, that doesn't mean also will understand what
you are talking about. Make sure to read your
script outlawed and note if the structure of
your sentences makes sense. Third, consistency of logic. Writing a script for
a nonfiction course. A difference from
writing a movie script or a fiction book. You need to die
every step to the previous and the following step. You also have to be clear about the instruction of each process you provide to your students. No ambiguity is allowed
for writing quality, refined, and check for grammatical mistakes
and typo errors. For this step, you can use the
free version of grammarly. Once you are done
with your script, your next step is to prepare
your presentation files. To prepare your
course presentation, consider the following
three points. The first to consider is, how would you teach
students the information? There are a couple of methods to teach students your
course materials. The first method is the
following along with me method. And it's when students
follow you as you demonstrate a
specific activity. This method is
perfect for skills that require following
specific recipes and instructions that
don't require a lot of cognitive attention
and extreme focus, such as cooking, yoga,
art, and fitness. The second method is
presenting materials using case studies and
exercises methods. It is when you
explain the concept, then you follow it with a
case study at an exercise. It's a great method to
explain a concept that requires your student
cognitive skills such as problem solving and critical thinking such as
coding and business. The second to consider is how would you
deliver your course? There are two primary message
to deliver your course. The first message is to present your course live
on a video call. This approach tend
to be interactive. I preferable to some
types of students. With this method,
you take a bit of time to explain
your concepts while you give a lot of
chunk of your time for discussions and questions. The second method is on-demand. This approach tend to be more convenience to both
students as they can watch the course materials
anytime they want and teacher. And they can record
the course materials once they call it done
with this message, you have no time to interact
with students on the spot. Therefore, you have to
consider all the aspects of your course and Pakistan
into a complete product. You also have to make sure that students can learn and apply the information
on their own with little or no extra
support on your site. The third to consider
when making a course is how should you present the
information to your students? There are three primary methods to present your materials. The first message
is to be on camera. This is the easiest
and fastest method to present your materials since it requires
no extra effort to make presentation slides. However, in my opinion,
for May topics, this approach tend to fall
flat and distracts students. And here's why your
students can hold their total focus and attention
only for a few minutes. If throughout the course
you don't use a camera. To the mistake, skills
such as body workout, make up, music, or
similar skills. Since student will
be stuck looking at your facial expression and the
props in your environment. My poor them to this, or make them switch
to a different task. You basically lost
their attention. That again over for your
course, they won't finish it. And worst probably won't buy
any of your other courses. On the other hand, if your
topic requires demonstration, then you have to be on
camera to teach effectively. When you teach on camera, make sure that you prop
and environment or minimum to avoid distractions and make students focus
on your actions when it comes to the setup required
to record your course. Try to work with minimal
tools and on a budget, you don't have to spend a massive amount of money
on expensive cameras, microphone, background
and lighting. Those tools are not what
matters the most for now. Keeps that for later. For now, just hit
YouTube and search for a recording setup followed
by your topic of teaching. Look for a simple
approach that get the job done. Only
minimal budget. Don't make it hard or
complicated on yourself, especially with
your first steps. Once you have the right setup, it's time to practice
presenting your script. Make sure to reduce
script aloud for few times and get yourself
familiar with the materials. Then record your course. My advice to you is to
allow a couple of days to record your course materials
for the first day, try to record your
entire course, even if you aren't making
a lot of mistakes and looking awkward on-camera,
SAS, totally fine. You need to warm up
your mind and getting familiar with recording
the materials. Come back the next day at
record the course again. This time, you will find
that you will present your course materials more
naturally and fluently. The second message to
present your course is through PowerPoint
or Keynote slides. With this approach, you convert
your script individuals that tells a story rather
than relying heavily on text. After all, it's a video
course and not a textbook. One of the best website that I use with creating my course
material is pixel.com. You can find tons of
high-quality lessons, free videos and
images that you can use for your course.
With your texts. Make sure to use bold, large, and clear fonts with the
contrast the background. Try your best to avoid heavy text slides with
small font size stumps. Students will watch
your course on a mobile phone or a tablet, and it becomes extremely
difficult to read your content. Remember that the goal of your videos isn't to
mention everything, but to rather talk about the
most important key points. You can always provide more information
at a separate PDF. If you have to
include an example of a case study from a website
or social media profile. You can record your screen while you explain your example. Just make sure to
display the local of the website or the
name of the channel. If you have no prior
skill in graphic design, you can head to Canva, which is a free online tool that comes with
hundreds of templates. You can replace a template content with your
course content, then download the presentation
at a PowerPoint file. The therapist said to
present your course is to record your screen as you
demonstrate your skill. This is perfect for teaching topics such as digital painting, graphic design, programming,
and other skills that don't require any
slides or Cameron's. All right. So it might feel a bit
overwhelming to prepare. It isn't course. And I agree it's a lot of work. However, once you are familiar with the process
of your first course, your second course
will be easier. Now you read the
assignment of this video, which is to figure out how to present your course
materials and arrange the presentation
materials for your first lesson. For now, take some rest and I will see you
in the next video. Bye-bye.
6. How to Publish and Sell Your Course: Welcome back. In this video, you
will learn how to distribute and
market your course. The topic of marketing is a huge and frustrating to a
lot of studying expert. And it could be default into a separate course
for its complicity. In this video, I
will try my best to simplify things out for you and suggest to you
different approaches to distributing and marketing
your online course. You might have seen on
the Internet a lot of videos or adds
talking about making a six figures or seven figures
businesses out of selling online courses using specific
tools or blueprints. Some asked you to
buy expensive tools. They can earn
affiliate commissions. And other asked you to buy their expressive
courses or joins their mastermind and
learn how to make millions selling courses online. This could be frustrating
to start the experts, teachers, and course creators. The majority of the people
who sell these ideas, people who profit
by selling a tree. And the fastest strategies
that looks amazing on paper, but don't work reality. In this course, we will try to simplify things out and learn a few practical and
ethical methods for marketing and
selling your course. First of all, you have
to understand that the title or the sales
copy of your course. What makes a big difference, especially if you are starting actually both your course title, sales copy needs to be simplified, clear,
and descriptive. Nothing fancy or misleading. Just include a brief description of the information you are
going to teach in the course. What skills students can gain
learning, disinformation. What matters the most with
marketing your course? To design a marketing strategy around the following
two questions. First, do you have a loyal audience on social
media or email list? Or are you starting
from scratch? If you have an audience who had been engaging with you for some times and have established
trust with your brand. Then no matter where you
publish your course, you can generate sales. On the other hand, if you
don't have an audience, then you probably need to
leverage a platform with an existing audience and share the profits with the platform. There are many platforms
that you can start with to teach your course
on demand, pH Udemy, skillshare, skill
success, CPD formula, Allison Abington and others. There are also platform where
you can teach your course. One-on-one live platform will offer you access
to their audience in exchange for a
share of profit. And it's a great start to learn the process of making
all my course, building social proof
around your brand, and getting quick
student feedbacks. I have started and being using this method for over five years. And it's pretty scalable. If you are willing
to create a group of courses around specific
topic or niche, then distributed them through different platforms
and collect royalties. The second to
consider is whether you can afford to
market your course on Facebook and YouTube by being capable to afford
marketing your course. I mean, you can pull
a two-sided dollar or more test different as creative and learn what
works and what doesn't. The price point of
your course will be find the method of how
you market your course. If you sell a course on Udemy or Skillshare for a few dollars, you cannot afford to
advertise that course. However, if you want to
advertise for your course, then the minimum price point
for your course should be around $97 to recover your marketing costs and hopefully over
time to cross-sale your students to more courses where you can
generate more money. The marketing process
of this approach isn't complicated
as it might seem, or as people stay
on the internet, you have to build a lot of
panels and so on and so forth. In this video, I will
go quickly through the process so you can
understand how things work. Then I will give you
few examples to study yourself and the
grasp the concepts. So let's begin. First, you have to
host your course on online course platforms such
as KJ, hobbies or Teachable. Those tools will allow to
host your course materials. In addition, they come
with templates to create a core sales page where you
can send your audience too. There are plenty of free
videos on YouTube on how to host your course and
create a sales page. Two, I'm not going
to waste your time and go through the details. If you don't want to go through
all the technical world, you can hire a freelancer
on Fiverr that come. Second. You need a source of traffic. And mostly it will be your
Facebook or YouTube ads. Your ad creative is a simple video that includes
the following points. First, it hook or a promise such as do a full split in 30 days. Second, the most common
mistakes people make. How does your
method get results? Force? Invitation to a free masterclass to learn more about
your methods, to learn how to run
Facebook or YouTube ads. There are plenty of free
videos that teach you how to create YouTube as
a target your students. Again, if you don't want to go through all the
technical work, you can always
hire a freelancer. To manage your Facebook
at this shouldn't be a problem for you as
a teacher or an expert. It's not your priority
to manage these things. So you can always work with a freelancer, it's totally fine. The most important thing to
know is that with your ads, you are not trying
to sell the course. Rather you are selling the
click to the masterclass. Once your audience
click on the ad, they must hit to your
course sales page. And on that page, they can click to access a
free masterclass, which is a pre-recorded video. This video is an
opportunity for you to buy more time with the student and justify the value
of your course. Your master class is
a longer version of your ads creative is around
45 minutes to one hour, and it includes two sections. The first section is
presenting your information. You can follow the
following roadmap. First, you start the video by mentioning that at the end
of the semester class, people will have a
clear roadmap for achieving the promise
of your course. Second, you give
people a reason to stick with you till
the end of the video, such as you will give them a free e-book or
a discount code. Third, you identify the three
most common myths, belief, wrong habits, or ideas about why people can't get result force. You explained through
case studies and examples that those myths
belief are not true. Fifths, you introduce
your methods and how it can't get them results. What's the presentation
part ends? You get into the selling
part was you're stealing. You want to package
your course into an offer rather than
sending a course. To do that, follow
the following steps. First, that your viewer, what they will get when
they buy the course. That's includes how
many hours of videos, worksheets at access to Facebook group and
community support. Second, show social proof
around your product. This could be just ammonium or result of previous students. After your viewer, multiple
bonuses such as free e-books, extra materials, or
industry expert interviews. Force, stack all your
elements together. They're showing them the
total value of the course. Fifths, give them a
special deep discount if they buy the course
during the masterclass. Six assets are three
most common objections that might stop students
from buying your course. Questions such as I don't have enough time or I'm not
sure if I can do it. 7th repeats tucking your
offer with a deep discount. Offer, multiple
payment options or predictor financing
such as PayPal credit, ninth, and the
masterclass. That's it. That's your masterclass. Now you will find links to multiple examples in the resources section
of this lectures. Some examples you
might find that the order of presenting
information might differ, but the element of the
masterclass was still the same. All right, so regardless of whatever approach you want to
use to market your course, it's always preferable to create an active presence
on social media. Consistently, create
valuable content and promote your course. If you want to learn
more about how to build a personal
brand as an expert, you can find my
branding fundamentals for expert, a professional. What I talk in
depth about how to kickstart your authority
and personal brand. My final advice to you, if you're a total beginner, is not to stress out, but
tickets one step at a time. First, work with platforms, learn the process of
making a horse and build social proof
around your name. This will give you
a faster access to more students at
potential clients around the globe
at a lower cost. Over time, you can expand your online education
business and create more expensive programs
that go along with your low entry product
you did previously. So we will end our
marketing video here. Your assignment for this
video is to come up with a simple marketing strategy to promote and sell your course. That's it for now, we are
almost done with the course. I will see you in the next
and final video. Take care.
7. What's next: Congratulations, you have made it till
the end of the course. That's not easy. Very few students do stick
till the end of the course. Thank you for staying with me. Let's do a quick recap
before we end the course. In this course, you have
learned the process and blueprint of creating your
online course from scratch. This process includes
the following steps. First, course research. These steps included
understanding what your student wants and
their desired outcome, what they need to learn
to achieve that outcome, and what is available for them right now in
the marketplace. Second, structuring
your course materials. This step included
deconstructing and simplifying your knowledge, then putting them
back together into a simple and effective process. Third, creating your course. In this step, we talked about the process of making
your course materials and presenting them to your students for promoting your course. In this step, we went
through the process of distributing and
marketing your course. By now, you should be capable of creating a publishing
your first online course. Awesome. Remember that the
experience of making your first course might be overwhelming, but don't give up. Once you get familiar
with the process, your second course would
be easier, I promise. Okay, before we in this course, here are a few
words of wisdom on how to proceed with
your online teaching. First, please don't use
your online courses to brag about yourself or
to over promote yourself or to share any
stories about yourself. Rather, make it your
priority to focus on the student's frustration
and their desired outcome. Second, leveraged
teaching to build an authority brand focused on the quality of your
content and presentation. I had quite many clients who signed for my
business coaching and consulting services because they benefit from the content
of my online courses. Think of teaching as a business, not only as a hobby, especially if you want to make it a primary source of income. This mean consistently creating new courses and expanding
your distribution. Working with multiple and new platforms force when you teach, give it all in terms of value. Regardless, if you are selling
a court for $10 or $1000, a teacher is a teacher. Regardless of
hormones they charge. The more you will lighten your students and
simplifies the process, the more they will appreciate your work and become
loyal imprint. Fifths. Don't take it personally when it comes to your course
reviews and everything, not all students will like your course, satisfy
totally fine. If you have done a great job, many students would benefit from your work and they will
appreciate your job. And six, don't fall into the trap of buying extremely
expensive courses, tools or do I mess in
mind that promised you to make millions out of
teaching online courses. In this course, you have
learned everything you need to create and publish a
successful online course. The rest is only a matter
of building an audience, creating more courses and
expanding your distributions. Alright, so congratulations, you have made it
to the last step. I want to thank you for the
investment of your time, effort, and money
in this course. And in addition to
your trust in me, I truly appreciate it. Sadly, this would be
the end of our journey. I hope to see you in
my other courses. This was nor was all love. I wish you all success. Cheers.
Nour Boustani, Branding & Marketing Strategist
