These 15 Marketing Myths Will KILL Your Business: Do You Believe Them?

1. Introduction: Hello, everybody. Welcome to this course. These 15 marketing myths will kill your business. Do you believe them? My name is Nur Viswanothen, and I'm an instructor, and I make courses on marketing, digital marketing, entrepreneurship, everything like that. So now you're probably asking, what is this course? This course is going to cover everything you need to know about marketing. This course is going to dig deep into marketing myths, and we're going to actually show you why they aren't always true. So who is this class for? This class is for anybody who wants to learn more about marketing, who wants to be a better marketer, or who wants to expand their business with digital marketing. So let's just hop right into the 15 myths. Myth number one, marketing is all about creativity. We're going to talk about the solutions that aren't creative marketing and how they are sometimes better. Number two, marketing is the same as advertising. We're going to talk about the differences between marketing and advertising, why they're the same, why they're different. We're going to jump right into that. Myth number three, only big brands need marketing. We're going to talk about why every brand needs marketing. Myth number four, marketing is a waste of money. We're going to talk about why marketing is the opposite of a waste of money, why it actually brings you more money. Number five, marketing is expensive. We're going to talk about low cost and low cost and no cost ways of marketing. Myth number six, you need to go viral. We're going to talk about the dangers of going viral. Myth number seven, a good product will sell itself. We're going to talk about why this isn't always true and why good marketing can't always fix a bad product. Myth number eight, marketing is about manipulation. Marketing should not be about manipulation, and we're going to dive into that in this myth. Myth number nine, more traffic means more sales. We're going to talk about actually qualifying leads, qualifying traffic, and we're going to dive deep into that. Myth number ten, the more channels you market on, the better. We're going to talk about why this just simply is not the case. Myth number 11, while you only need to target one platform, we're going to talk about the advantages of targeting multiple platforms. Myth number 12, marketing automation and set it and forget it. We're going to talk a lot about marketing automation in this myth, and we're going to really talk about how to do it effectively. Myth number 13, you need to focus on getting new customers. Yes, new customers are important, but there's also something more important than that. Myth number 14, your marketing plan is set in stone. We're going to talk about why that simply isn't the case. And myth number 15, good marketing will fix a bad product. No, it will not. So that's all the myths, and I'll see you inside if you want to learn more. 2. Myth #1: Marketing Is All About Creativity: Hello everybody, and welcome back to these 15 marketing myths will kill your business. The first myth we're going to be talking about is marketing is all about creativity. So we're going to be breaking this down into a couple of points. The first one is why it's true because there is a little bit of truth to it. Something wouldn't be a myth if it didn't have a little bit of truth. So we're going to talk a little bit about why it's true, the role of creativity in marketing and whether it is the most important thing. Why strategy trumps creativity. We're going to be talking about the strategies that work a lot better than creativity, data driven marketing versus creativity, why you have to be looking at the data and why it's more important than being creative. And we're also going to be talking about consistency over flash. Also, attention, driving action, not attention. So that's the first myth. Marketing is all about creativity, and I'm excited to see you in there. 3. Why Its True: Hello, everybody, and welcome back to these 15 marketing myths will kill your business. So the first myth that we were talking about was marketing is all about creativity. So this seems like an open and shut case, you know? But we're going to talk about why it's true because there is some truth to it. You know, I wouldn't become a myth if there wasn't at least a little bit of truth to it. And it is somewhat true, and we're going to talk about why. So first of all, creativity gets attention. The first example I'd like you to think about is Apple's 1984 app. Everyone knows 1984, George Orwell's book, 1984. It's one of my favorite books. It's always been that way. I love the movie. I love reading the book over again. But they referenced that because it's such a popular part of pop culture. A lot of people know what it is. Even if you haven't read the book, you know generally what it's about, it's about an authoritarian government. AppA was able to go and take that and say, This is our competitors. This is every other business. They are 1984, but we are the escape. We are the way out. It's such a creative way to make your business seem better than others in the competition space. So creativity can get a lot of attention, especially if you're referencing history, books, movies, music. There are so many different things in pop culture that you can reference, and usually you will get a lot of attention from doing it because especially if it's a popular reference, people will enjoy seeing it and seeing your spin on it. The next one is that original ideas can go viral. Even if somebody piggybacks off of your idea, rarely will a piggyback be as popular as the original idea. If you are the first one into a space and you have an original idea, the best thing that can happen is that people actually start to take that and make their own references off of it and everything links back to you. Original ideas can go very viral, especially if you're referencing a popular part of pop culture. And the last one is the need to differentiate. A great way to differentiate your business from other businesses is to be creative because every business just has a plain ad that says what their product has. Everyone's used to that. What people aren't used to is when you have a creative reference to something, when you show it in a creative way, when you use a new medium. These are things that people aren't used to and if you can be first to it, first to make a reference, first to be on a new platform, then you will differentiate and people will see your business as different than your competitors. That's why it's true. That's why creativity is a big part of marketing. But as you're going to learn later in this section, it is not the most important thing. I'll see you in the course. 4. Role Of Creativity: Everybody, and welcome back to this course. These 15 marketing myths will kill your business. And, of course, the first myth we're going to be talking about is marketing is all about creativity. So breaking it down into a further point. Today we're going to be talking about the role of creativity in marketing because creativity does have a big part in marketing. Of course, as we learned before, it might not be the best part. It might not be the whole of marketing, but it is an aspect of marketing that nobody can deny. So let's hop right in. First of all, creating ads that help. You want to be able to help your audience in a creative way. That means that doesn't just mean that you outline what problems your product can fix, but even letting people know about what your brand is in a creative way, letting them know, Hey, is this a brand for you? Is this a brand that you would like to participate in? Do we have values that you agree with? That's when creativity comes in so you can teach it in a creative way and help people. The next one is KISS. And this is an acronym for something, and I'll explain what it is after I tell the story. I remember when I got my first job, but it was at a popcorn shop, and I remember my boss said he had one rule, and that was KISS, which stands for Keep It Simple stupid. And that's when marketing thrives. You don't want a complicated marketing campaign. You want a simple marketing campaign that gets to the point. And that's when creativity really comes in is you can do this in a creative way. You go and teach somebody about your business in a way that they've never seen before that any other business has done it. Remember to keep it simple, stupid, and you will find a lot of success in marketing. The next one is you need to be creative about positioning. Your brand is going to be different from your competitors in certain ways. So you need to outline what differentiates you from your competitors. And that's one of the places where marketing really succeeds, you can differentiate and position yourself as different from your competitors. So you need to be creative about it. You need to find creative ways to do it, reference things in cool ways, make sure that people know that your business is different from your competitors. The next one is make a limited budget go further. If you have a creative ad, people are going to be very entranced by it. And if you have a creative ad, you're going to be able to make your limited budget go a lot further because people are going to learn a lot from your ad. They're going to learn what your business stands for. They're going to learn about your products. They're going to learn about your values. This all happens if you are just creative with your ad. So that is the role of creativity in marketing. That's why it's so important because you need to be able to teach all these things in a creative way. You need to create ads that help. You need to keep it simple. You need to be creative about your positioning, and you need to make your limited budget go further, which you can do by having creative advertising. That's this section and I'll see you guys in the next one. 5. Why Strategy Trumps Creativity: Hello everybody, and welcome back to these 15 marketing myths will kill your business. The first one, we're going to talking about the first myth. Marketing is all about creativity, and we're going to break it down further. And today, we're going to talk about why strategy trumps creativity. So the first point, creativity without strategy never works. Imagine this. If you're creating an ad, you don't know what product you want to promote. You don't know who you're promoting to. You don't even know the goals of your ad. You don't know anything about your audience. Do you think that's going to be a successful ad? Do you think that's going to be a successful marketing campaign? It's tantamount to if you're going on a trip and you say, Oh, look at my car. It's got a spoiler on it. Look at my car. It's got rims. Look at my car. It's it's got so many cool features on it. But then I ask you and I go, Okay, do you have a hotel book? And you go, No, I don't have a hotel book. And I'm like, Okay, do you know what you're going to be doing when you're there? No, I don't know what I'm going to be doing. Okay. Did you save up money for food? No, I don't know how much I'm going to spend on food. I'll just wing it. Like, that's essentially what happens when you create an ad that's just creative, but you don't have any strategy with it. Strategy is so important. You have to know who your audience is. You have to know the goal of your campaign. You have to know what you're trying to sell. You have to know what values you're trying to show to the audience. You have to know all these things. You can't just be creative. Strategy will always trump creativity when it comes to that. The next one, it's better to have a directed, non creative ad than a non directed creative ad. A creative ad will only bring you so far. It's better to just have a simple ad that explains your products in a simple way, not creative, pretty basic. That's a lot better than if you have a creative ad with all the bells and whistles and lights and colors, but people don't know what they're buying. People don't know what your company is selling. Which one do you think is going to be more effective? Definitely the basic non creative one is going to be more effective. So you have to keep that in mind. The next one is you need to find an audience. You need to know how old your audience is. What is the makeup? What type of jobs do they have? What type of things do they do for fun? How much do they make? Are they man or are they woman? You need to know this type of thing about your audience. You can't just wing it and hope we'll find an audience. No, no, no, no, no. You have to know exactly who your audience is. You can do this through testing advertising, for example, but you need to find who's the most effective audience for your marketing campaign. So that's why Strategy Trump's creativity. I hope you learned a lot, and I'll see you in the next one. 6. Data Driven Marketing Versus Creative Marketing: Everybody, and welcome back to these 50 marketing myths will kill your business. First myth we're talking about is marketing is all about creativity, and breaking it down further, we're going to talk about data driven marketing versus creative marketing. So first of all, numbers don't lie. If you are running an ad campaign, for example, and you get all the numbers back from Facebook or TikTok or Pintst or LinkedIn, whatever you're advertising. Numbers don't lie. If they say that people are engaged with your content, people are engaged with your content. If it says people aren't watching it, then people aren't watching it. The best thing about numbers is you will get a perfect picture. You're no longer assuming, I think people will enjoy this or I think people are watching. No, the numbers will tell you exactly how many people are watching. How engaged are they? Are they giving feedback? You will get all this information and you will not lie. It will literally tell you the truth about your campaign. The next one is you'll market to whom you know works. Data driven marketing is so much better than creative marketing because you're marketing to people who you know actually want to see your product. Let's say you're selling feminine hygiene product. A creative ad campaign might get marketed to men and women. But if you're marketing with data driven marketing, not only will you market it to women, but you might also know exactly what age of women will buy it most likely. That's why data driven marketing is so much more important than creative marketing is because you're actually basing it on the numbers and on the data. You're basing it off of raw information instead of just your assumptions. So you'll know that your marketing to who actually is going to be responsive to your marketing. The next one is creativity is best when matched with data. I'm not saying you can't be creative at all or that creativity doesn't have a part to play, but if you match creativity with data, that's when you're going to find huge successes because we know that creativity can be extremely important, but we also know that data is more important. So if you can match the two of them together and have a creative adware you're referencing something or you're talking about your product in a creative way or your values in a creative way. And you can match it with your data so you know exactly who to advertise to. That's when you're going to get your best results. And the next one is constant improvement. If you're basing your advertising or your marketing off of data, you're going to constantly know how to improve. Oh, people aren't watching past 10 seconds. Okay, what happens 10 seconds into the video that makes people stop watching? Oh, people really like this ad. Okay, let's do a similar one like that, but talk about a different product. You can constantly improve and constantly be reiterating to find constant ways that you can resonate with your audience better than before. So that's why data driven marketing is so important because you make constant improvements that allow you to improve little by little by little until you're drastically better. So that's data driven marketing versus creative marketing. I hope you guys learned a lot and I'll see you in the next one. 7. Consistency Over Flash: Hello, everybody, and welcome back to these 15 marketing myths will kill your business. First, my we're talking about is marketing is all about creativity, and we're going to break it down further. Today we're going to talk about consistency over flash. The reason why this is so important is because you need to have a brand identity. You can't have all your marketing be all over the place, different colors, different messaging, different values, different audience. You need to have a brand identity of who you are, who you sell to, what your products are, what your values are. That's why it's so important to be consistent across all marketing channels about who you are, or else customers get confused and they don't know what your brand really sells, what you stand for, and you don't want to give people that confusion. The next one is you should always have the same voice. You shouldn't be loud on one platform and quiet on another platform. You shouldn't be rambunctious on one platform and shy on another one. You should have the same voice across every platform. Are you a playful brand, like a video game company? Then you need to have a playful attitude across all your channels. Are you a serious consulting company? Then you need to have a professional tone across all your channels. You can't have memes and joking videos on one channel and then serious videos on another channel. That's this section on consistency over flash, and I'll see you in the next one. 8. Drive Action, Not Attention: Hello, everybody, and welcome back to these 15 marketing myths will kill your business. Myth number one we've been talking about is marketing is all about creativity, and we're going to break it down even further. Right now, we're going to talk about driving action, not attention. The first thing I'd like to say is traffic is only good when it's highly targeted. Yes, creative ads get a lot of attention. They get a lot of traffic. They get a lot of eyeballs. They get a lot of people wondering what's going on, you know? But if it's not highly targeted, if it's not targeted at people who you want to buy from you, then that traffic is useless. Maybe not useless, but it's close to useless because you're not actually showing it to people who want to buy from you, people who want to engage with your business, people who have the same values and ethics as you do. So that's why you don't want to drive attention. You want to drive action. And traffic is only good when you're highly targeted, giving it to people, showing it to people who actually have an interest in your business. The next one is quality over quantity. It doesn't matter how many people see you. It matters the quality of the people who see you. You don't just want a ton of people to look at your ad, to look at your content, to look at your website. You want quality people, too. Even if you get a tenth of the people, let's say you have two examples. In one example, you have 100 people visiting your website, but they don't really care about your business. Maybe you'll get like one or two people. But if you have ten people, are highly qualified, who you know that they need your product. Those people are very ley to buy. You might get seven, eight, nine, even ten people to buy from you. That's why it's so important to worry about the quality and not the quantity. The next one is action leads to measurable outcomes. You can't measure eyeballs. You can't measure somebody just looking at your website and not doing anything. You can see, of course, somebody clicked, somebody looked at your content. You can see it as an impression, but they're not going to do anything that actually leads to any desirable outcome. So that's why you want action. You want them to buy from you. You want them to engage with you. You want them to message. You want these outcomes. You don't just want somebody to look at your ad or look at your content or look at your website. You want them to actually engage with your business until they're actually led to buying from you. So that's why action leads to measurable outcomes. That's why action is so important. So that's this section on driving action and not attention, and I'll see you in the next one. 9. Myth #2: Marketing Is The Same As Advertising: Everybody, and welcome back to these 15 marketing myths will kill your business. And now we're going to be talking about our second myth, which is marketing is the same as advertising. So we got a couple of points here. First one is why marketing is different from advertising. There are some differences between the two. Next one is the broad scope of marketing. This is going to talk about everything that marketing encompasses, which isn't just advertising. Next one is the role of content marketing. Next one is the marketing without advertising, and that is the second myth that we're going to be talking about. So I'm excited to see you inside. See you there. 10. Why Marketing Is Different From Advertising: Hello, everybody, and welcome back to this course. These 15 marketing myths will kill your business. Right now we're talking about our second myth, which is marketing is the same as advertising. Let's break it down even further. In this lesson, we're going to talk about why marketing is different from advertising. First of all, not all marketing is advertising, but all advertising is marketing. Marketing is the umbrella term that advertising falls under. This is why all advertising is marketing, but not all marketing is advertising. Because marketing is more expensive than advertising. Marketing is content marketing, putting up posters, having loyalty program. Email marketing. All that is marketing, but advertising is a lot more direct. Advertising is a lot more. Purchase this product, which is just a branch of marketing. So that's why marketing and advertising, although they are very similar, that's because advertising is under the umbrella of marketing. So just make sure you remember that. Next one is advertising is short term. Marketing is long term. Advertising is for short term, like, we want to get sales on this product. So we do advertising, we get sales within a couple of days. Marketing is a lot more long term. Marketing is a lot more like branding, where it's a long term effort, where you're trying to build your audience space. You're trying to build a platform that you can stand on top of, which then you can do advertising. Marketing is a long term effort where you have to build up your business, build up your image, build up your brand, and get customers a lot slower than if you were advertising. Marketing, though, on one hand, is a lot more sure. And by sure, I mean that even though it's a more long term effort, which means that if you put a lot of work into your marketing and your branding, you're going to get a lot more customers, a lot more consistently and without a lot of effort from your part. So you put in a lot of effort at the start at the very front end, but it pays off forever. Advertising, you pay once and you get a result. After you pay, you don't get any more results after that first result. That's the difference between advertising and marketing. The next one is marketing is education. Advertising is promotion. When you're doing marketing, your goal is not to sell your product to your customer. Your goal is to educate your customers, educate them on your product, educate them on your values, educate them on your business, educate them on your niche, educate them on what type of business you are, and what you stand for. That's the difference between marketing and advertising. Marketing, you want to teach people advertising, you want to promote your product. That's this section on why marketing is different from advertising and I'll see you in the next. 11. The Broad Scope Of Marketing: Hello, everybody, and welcome back to these 15 marketing myths will kill your business. We're going to be talking about our second myth, which is marketing is the same as advertising. So breaking it down further, we're going to talk about the broad scope of marketing. First of all, marketing is branding. Branding is who you are. Branding is what you stand for. Branding is what your morals are, what your ethics are. What is your stance on your customers? How do you approach business? That is branding. Branding is also your logo. Branding is also your location. Everything about your business, feeds into your brand. That's why branding is so important is because your brand is your company. It doesn't matter if you think your company stands for something, if you think your company is into something, if your brand does not have that same messaging, people aren't going to follow what you think, they're going to follow what the brand says. So that's why marketing is branding. Marketing is building up your brand in a way that you want it to look like, that you want your brand to be represented. The next one is marketing is advertising. As we talked in the last one, there is a difference between marketing and advertising, but all advertising is marketing. So you have to remember that when you're promoting things with your business, it is an aspect of marketing. You are giving your business more breath and more wit. Advertising is very important because if you want to get really fast sales, if you want to get really fast results, that's what's going to be the best at doing it is advertising. So marketing is advertising. The next one is marketing is education. Of course, we talked before about how advertising is a more short term promotion. Marketing is more about education. You want to educate your audience. You want them to feel like your brand is making them smarter and giving them a more informed purchase. That is your goal with marketing. You don't want people to buy from you and not have information or feel like they're taking a risk by buying from you. You want to educate them and teach them about your brand to the point that when they buy from you, they're 100% sure that the purchase they're making is the right decision. The next one is marketing is positioning. Your brand is different from your competitors, even if you're in the same field, even if you have similar products. Your brands are different. There are certain things that separate your brands from each other. And if you can go and you can capitalize on this and you can find those certain things that make you special, you can position yourself and find customers that want those traits that your business has different than your competitors. So it's all just an aspect of marketing. Marketing is positioning, as well. So that's the broad scope of marketing. I hope you enjoyed, and I'll see you in the next lesson. 12. The Role Of Content Marketing: Hello everybody, and welcome back to these 15 marketing myths will kill your business. We've been talking about M two, which is marketing is the same as advertising. In this one, I want to talk about the role of content marketing. First of all, creating valuable content. Valuable content is something that you can really, really focus on with content marketing and people love valuable content. Whether you teach them something? Whether you entertain them? Whether you reference something and you make them have to use their brain? People love valuable content. If your brand can be a mill of creating valuable content for your customers, people will have a much higher connection with your brand. Be who would you rather buy? Somebody who you don't know anything about their business. All you know is their product or service or someone who you've been watching them and you've been watching their content on YouTube, Instagram, Tik Tok. If people have been creating valuable content and your customers watch it, they are more likely to buy from your brand because you're no longer just a brand. You're also a source of education and entertainment. And that goes into the next point, which is entertainment. You want to post content that is not only entertaining, but is also educational. Entertainment is something super important because that's what social media is great for, especially when you're a business on social media. People love to be educated in an entertaining way. People don't just like to go on social media to endlessly scroll and to have their brain rot away. People genuinely want to learn something. So if you can teach people about your product or service, that's a great way of building an audience and fostering a deeper connection with your customer. The next one is enriching the customer experience. If you sell them a product and you have a ton of videos on your social media of how to use the product, different ways of using the product, ways they've never thought of before. That's going to develop into a much richer experience than just selling a product and saying, Okay, we're done now. You know what I mean? People want to feel part of the experience. So if you can enrich their experience by giving them content that allows them to use their product or service better, then you're going to have a very loyal customer. So that's the world of content marketing, and I'll see you in the next one. 13. Marketing Without Advertising: Hello, everybody. Welcome back to these 15 marketing myths. We'll kill your business. We're going to be talking about myth number two, which is marketing is the same as advertising. We're going to break it down, and we're going to talk about marketing without advertising. The first one I want to talk about is social media marketing. Social media marketing is the most effective way to market your business in the current day. Social media marketing, one of the greatest things about it is even though there is an option to pay for advertising, you can do it completely for free. That means you can post videos for free. You can interact with your audience for free. You can build a community for free. That's on things like Instagram, YouTube, intrust. Facebook, LinkedIn, all of these are effective ways that you can market your brand were completely free. Social media is great because you can upload content that's not only engaging, but also educates your audience. We talked earlier about how long term is what you need to be focusing on with marketing and education is one of the things you want to focus on with marketing. Social media is a great way to educate your audience and teach them more about your business. Next one is loyalty programs. Everybody knows about loyalty as you are being loyal to your customer, but they're also called loyalty programs because your customer becomes loyal to you. Your customer has a higher incentive to buy from you because they're getting a discount or they're getting some sort of benefit from buying from you over and over and over again. So loyalty programs are a great way of marketing without advertising because not only are you making more money, but your customers are also going to love it because they're getting a discount or they're getting an added item or they're getting an added service. Loyalty programs can be extremely effective for building customer relationships. And the next one is events. Events are a great way to grow your brand because then people don't just think of your brand as a product or a service, but they also think of it as an experience. For example, if you have something like a barbecue in a local park, all you have to buy is the hot dogs, the hamburgers, the drinks, hot dog buns, that's about it. And people are going to have a much deeper connection with your brand. They're going to think of your brand is much more than just a product or a service, and they're going to really, really want your brand to succeed because you've given them such a great experience. So that's marketing without advertising. Hope you learned a lot, and I'll see you in the next one. 14. Myth #3: Only Big Brands Need Marketing: Hello, everybody, and welcome back to these 15 marketing myths. We'll kill your business. We're going to be talking about Myth number three, which is only big brands need marketing, and we're going to break it down into why every brand needs marketing, marketing for startups and small businesses and local marketing. That's this section on Myth three, and I hope to see you inside. 15. Why Every Brand Needs Marketing: Hello, everybody, and we'll come back to these 15 marketing myths will kill your business. We're going to be talking about myth number three, which is only big brands need marketing and breaking it down further, why every brand needs marketing. So first of all, marketing builds awareness. If somebody doesn't know what your brand is, if somebody doesn't know the products or services you're offering, how are they going to buy from you? That's why marketing is so important because it gets your business in front of people, and it builds awareness. Marketing is a very long term effort, and it's to build awareness over a long period of time. So when you decide to take a step back from marketing, you consistently get people again and again buying from you because you've built up your marketing over such a long period of time. The next one is effective marketing creates trust. If you're creating content about your brand and they know about your people who work for you, they know about your values. They know about your ethics. They know about your products and services. That's going to build a lot of trust. Who would you rather buy from? Somebody who you don't know anything about their operations or someone who on social media is posting content about the people who work for them. Their products or services, their location, what they do, how they make their product. You're going to be a lot more likely to buy from the person who's creating content around their business. So if you do marketing right and you do it effectively, you will create trust with your customer. The next one is marketing can be tailored to specific goals. Do you want a lot of people to visit your website? You can do that with marketing. Do you want people to fill out a form? You can do that with marketing? You just want people to view your video and view your content and build awareness? You can do that with marketing. So marketing is really great because you can tailor it to specific goals that you want for your business, and maybe one day you want one thing, one day you want another thing, you can 100% tailor it to what you need with marketing. The next one is you can educate customers about your products and services. This is one of the greatest things, especially about social media is you can create content that educates your customers. It's a really good idea because if you're not educating your customers, they're not going to know the best ways to use your products or services. If you're not educating your customers, then they're not going to build a relationship with you. If you're not educating your customers, you're not going to be the first brand they think of when they think of a brand in your niche. So those are all reasons why you have to educate your customers about your products and services. So that's why every brand needs marketing, and I'll see you in the next one. 16. Marketing For Small Businesses And Startups: Hello, everybody, and welcome back to these 50 marketing myths will kill your business. Third myth we're talking about is only big brands need marketing. Breaking it down further, marketing for startups and small businesses. First of all, there's a lot of low cost or no cost marketing sources that allow you to market without spending any money or only spending a little bit of money. For example, one of the best strategies you can do is to post content on the social media, which is completely free. You don't have to pay a single penny, but upload entertainment, educational and entertaining content and post that content about your business, your products, your services, your customers, your employees, post content around your business, and if you get a video that performs really well, then spend a little bit of money on advertising and you don't have to spend a ton of money, you can literally just spend $5 and you will get a pretty huge result from so this is a low cost way of doing it and a no cost way of doing it, which is really great. If you're a small business and a startup, you're probably not going to have a ton of money you can spend, so it's really good to keep this in mind for your business. The next one is content marketing to become an industry leader. If you're posting content around your business, you will become an industry leader because when people look for businesses, they're not going to know who's actually the most qualified, who's the best in the industry. All they're going to know is who posts content. So who has a social media that they actually update? Who has a social media that they actually put effort into post the best content. That's what people are really going to be looking for. So if you can post really good content, you will become an industry leader, and people are going to trust you first. The next one is rapidly experiment define what works. You have to constantly be testing different video ideas, different formats. You have to constantly be on the move and testing what works because maybe you're going to find something that really works well and then you can capitalize on it and you can keep making content like that. That's this section on marketing for small businesses and startups. Hope you enjoy it, and I'll see you in the next one. 17. Local Marketing: Everybody, and welcome back to these 15 marketing myths. We'll kill your business. We've been talking about Mth three, which is only big brands need marketing. And breaking it down, we're going to talk about local marketing. So if you're a local small business, chances are you're going to really want to focus on local marketing. So first of all, targeting a specific geographical area. Let's say there's only one neighborhood that you really like to kind of market towards or that you sell to. With marketing, you can give your efforts to one area. So that's something really great about marketing, especially local marketing, is you can put all your efforts and aim it onto one area. For example, when you're in the ad manager for Facebook or TikTok or anything like that, it will give you the option to set a location. You can set a neighborhood or you can set, like, a 1 kilometer circle around a certain area, so you can target a specific area or people who are most likely to buy from you. That's really helpful. You're not wasting your ad budget on people who wouldn't buy from you. The next one is come up first in Google. People are most likely going to pick the first thing they see in Google. So you want to make sure that you are coming up first in Google. And you can do this through SEO. You can do this through content. You can just get first in Google. And when people look up your business or your niche or your industry, you will be the first thing that comes up. And especially if it's in your city, you will be the number one trusted business in your city in that niche. So you want to make sure you're coming up first in Google because that's the number one way that people search out businesses. The next one is refine your marketing to one area. You can refine your marketing to one area of people who are most likely to buy from you, and that means you're not wasting your time advertising to people or showing your content to people who don't want to buy from you. So that's local marketing, and I'll see you in the next one. 18. Myth #4: Marketing Is A Waste Of Money: Everybody, and welcome back to these 15 marketing myths will kill your business. We're going to be talking about myth number four, which is marketing is a waste of money. So we're going to be breaking it down into multiple points. First one, ROI. You should never lose money. Next one is it needs strategy and purpose to succeed. Next one is cost effective strategies. Next one is common mistakes that waste money, and then the cost of not marketing. So that's myth number four. Marketing is a waste of money, and I'll see you inside. 19. ROI (You Should Never Lose Money): Hello, everybody, and welcome back to these 15 marketing myths will kill your business. We've been talking about myth number four, which is marketing is a waste of money. Breaking it down further into ROI, you should never lose money. So first of all, how much you're spending to get a desired action. You should know exactly how much you are spending to get a click to your website, someone to buy your product, a form sign up. You should know exactly how much it costs, and you should also know how much you're making back from. For example, let's say your product is $50. You should be spending less than $50 to get that result. If you are spending anything more than $50, that campaign is a waste of time and you should not keep investing money into it. You should know exactly how much you're spending, how much your result is. Everything should be. And this is super easy with modern methods, like with Facebook advertising or TikTok advertising, it will tell you exactly how much you're spending. So it should never be guesswork for you. You should never be guessing. Is this a profitable campaign? You should know from the numbers if it is a profitable campaign or not. The next one is you should never be losing money. You should always be spending $1 and making back $2. You should never be losing money. If you're losing money, that campaign is not successful. If your product is $50 and you're spending $70 to get a customer, you should not be running that campaign. And this goes into the next point. Without ROI, you'll think marketing is a cost. You guys, there is nothing more frustrating to me than when I see people talking about how marketing is oh, you know, that doesn't fit our marketing budget. Oh, you know, we don't have enough in the marketing budget for that. We have a limited marketing budget because it's like if you are making your money back, if you have a positive ROI, which means return on investment, if you have a positive ROI, you should not be even thinking about spending less on marketing. If you know that you're making back co dollars for every dollar you spend, you should be willing to spend as much as you can on marketing because you know you're going to make money back. Marketing is not an expense. Marketing is an investment. So that's ROI, return on investment. You should never lose money, and I'll see you in the next one. 20. Needs Strategy And Purpose To Succeed: Hello, everybody, and welcome back to these 15 marketing myths will kill your business. We've been talking about myth number four, which is marketing is a waste of money, and breaking it down today, we're going to talk about needs, strategy, and purpose to succeed. So first of all, marketing without a clear goal will waste resources. I always like using this example. If you get in a car and you're going on a road trip and you don't know your destination, how successful do you think that road trip is going to be? Do you think you're even going to find anywhere for a road trip? No, because you didn't have a clear goal in mind. You don't know what your endpoint is. So if you're marketing without a clear endpoint, for example, let's say you're running paid ads, and you don't know if you want traffic. You don't know if you want lead if you don't want lead forms, you don't know if you want sales. If you don't have a clear goal of what you want, how do you think you're going to be successful? Because it doesn't matter what your campaign does. It doesn't matter how successful or failure it is. You will never know how successful it's been because you didn't have a clear goal, so you can't measure it against anything. You have to have a clear goal in mind of what you want your campaign to achieve or else you will not achieve anything. Next one is you need to have a clear audience goal and value proposition. You cannot just post something to a random audience with a random goal in mind and have some random value proposition. No, no, no. Your value proposition has to be catered to your audience. Your product is going to have multiple value propositions. Those value propositions are going to be suited to different audiences with different goals. Maybe sometimes you want to collect lead form. Maybe sometimes you just want traffic. Maybe sometimes you want sales. It all depends on your value proposition. You have to make sure that you're keeping that in mind for your audience, your goal, and your value proposition. The next one is you need to measure results and refine. The great thing about today's marketing efforts, especially with things like Tik Tok and Facebook, is you can measure all your results. So you want to make sure that you're checking your results as much as possible and you're refining and you're getting better every single day, and you're getting even better. The reason why is because you don't want to just have one campaign that isn't optimized and try to get good results with that. You want to constantly be optimizing your campaign and making it better and better and better so you can get even more results. So that's needs strategy and purpose to succeed, and I'll see you in the next one. 21. Cost Effective Strategies: Hello, everybody. Welcome back to these 15 marketing myths will kill your business. We've been talking about myth number four, which is marketing is a waste of money, and we're going to break it down today and talk about cost effective strategy. So first of all, digital marketing can be done for free. Things like content marketing and SEO, you can do these completely for free. So that's why digital marketing is so powerful because even though it's one of the most effective ways of doing marketing, it's literally completely free. So that's why your business needs to learn about digital marketing, needs to be effective at digital marketing because it is one of the greatest ways that you can market in today's age. The next one is user generated content, UGC. User generated content is content created by people that features them. It's homemade. UGC is extremely effective, especially if you're a business with a small budget, UGC is your cheek code. User generated content is one of the greatest ways for your business to grow because you can take videos of your staff. You can take videos of your operations. You can take videos of your products, of your services, your day to day operations. All of these things can turn into content. What you once thought was just a byproduct, you can turn it into content. So that's why you need to keep UGC in mind because user generated content, it goes very, very, very well on social media, has the opportunity to go viral, has the opportunity to gain a huge audience and a dedicated audience at that. So that's UGC. Next one is educate your audience with content marketing. One of the greatest things about content marketing is the ability to educate and entertain your audience. You want to make sure you're educating your audience on your products, your services. You want to make sure they know a lot about your business before they even think about buying from you because that builds a strong relationship. And if they're ever going to buy in your niche, that means they're going to buy from you. So that's cost effective strategies, and I'll see you in the next one. 22. Common Mistakes That Waste Money: Hello, everybody, and welcome back to these 15 marketing myths will kill your business. We've been talking about myth number four, which is marketing is a waste of money, and we're going to talk about common mistakes that waste money. So first of all, not having defined goals. I'm not going to make the example again, but again, if you got in a car and you didn't know the destination, what are your chances you're going to get where you want to go? That's like not having defined goals. You have to make sure you know exactly what you want your campaign to achieve, or else it's not going to achieve anything, and it's not going to achieve anything measurable that you can actually see. The next one is not optimizing ads frequently. You got to make sure. You got to make sure if you have ads that you are checking every single day to see how they're running, and you're constantly thinking of ways of how you can improve. How can you improve the audience? How can you improve the ad? How can you improve the targeting? How can you improve the location? You have to constantly be thinking of ways that you can optimize your ad because if you don't, you're not going to have the most effective ad that you could possibly have. The next one is not AB testing. AB testing is when you run two ads at the same time with small differences between them. You can measure and see, Okay, what are the small differences that are making the biggest differences? If we have a small little change in text here, it's different than this one and this one is getting better results. That means we need to keep this one. Then you AB test again and you say, Okay, we're going to try changing a color here. Okay, this one is doing better, we're going to keep this one. AB testing is so important because you're able to refine your ad and see exactly what works and what doesn't work. If you're not AB testing, then you're wasting a lot of money on your advertising. The next one is using too many platforms. You don't want to be on too many platforms, it's much better to master one platform rather than spreading yourself thin on a ton of platforms. So make sure if you're running advertising, if you're doing marketing, make sure you're not using too many platforms. Make sure you're trying to target down on one or two. The next one is not solving a problem with your ads. No one just wants to see a picture of your product, and that's it. People want to know, how can this product or service improve my life? So make sure with your ads that you're actually solving a problem that you know your customers have complained in the past about. You don't just want to make up a problem and hope it works. You want to make sure it's a problem that you know your customers are having. So that's common mistakes that waste money, and I'll see you in the next one. 23. The Cost Of Not Marketing: Hello, everybody, and welcome back to these 15 marketing miss will kill your business. We're going to be talking about myth number four, which is marketing is a waste of money, breaking it down further. The cost of not marketing. So many businesses think that marketing is a cost in itself, but not marketing is also a cost. The reason why without marketing, businesses fail to get new customers. If you're not marketing really well, then how are you going to get new customers? How are you going to make people aware of your business? Marketing is what you need to do to make people aware of your business, to get new customers. So if you're not marketing, then you're missing out on a lot of new customers. The next one is you can't educate audience with your content. If you're not doing marketing, then that means especially digital marketing, you're not educating your audience, which means that they don't know the best ways to use your product. They don't know what your business stands for. They don't know about what your business is good at about your industry. So that's why educating your audience is so important because it also builds a relationship and it helps them build more trust with your company. So you've got to make sure you're educating your audience, and if you're not marketing, then you're not educating your audience, and you're missing out on a lot of loyalty. The next one is missing out on valuable feedback. If you're not marketing, that means you're not able to get feedback on your videos, your content, your products, your services. And you want to make sure that you're getting feedback on these things so you can be a better business, so you can better your product offering. You got to make sure you're doing marketing, especially digital marketing so people can give you feedback on your business. The next one is people who need your product aren't getting it. You're not just trying to sell because you want to make money. You're also trying to sell because your product or service can genuinely help people. If you know that you can genuinely help people with your product or service, then it is your goal to get in front of them. It is your goal to market to them. It is your goal to get their eyeballs, not physically, but you know what I mean. It is your goal to get their attention because they need your product. You know your product or service can improve their life. And if you don't market, that means those people aren't getting it, which means their life is hard. So that's the cost of not marketing, and I'll see you in the next one. 24. Myth #5: Marketing Is Expensive: Hello, everybody, and welcome back to these 15 marketing this will kill your business. We're going to be talking about my number five, which is marketing is expensive. So we're going to be breaking this down into a couple of points. First of all, free content marketing, marketing on any budget, organic traffic, and that's going to be myth number five. Marketing is expensive. I'll see you inside. 25. Free Content Marketing: Hello, everybody. Welcome back to these 15 marketing miss. We'll kill your business. Today, we're talking about Mth five, which is marketing is expensive, and we're going to break it down and talk about free content marketing. So first of all, social media. I've talked about it a lot in this course. Social media, your business has to be on. You have to be posting regularly because your audience is on social media. Not only are they on social media, they're on social media a lot. And if you want to get in front of them in their own time, it's one thing if you can advertise if you can get in front of them on their time, on their schedule, when they want to watch you and they're choosing to watch you of their own will, that is the best place you can be. Social media is great because you can educate, you can entertain. You can teach about your products, your services, your customers, your employees, your niche. You can teach so much on social media, so you have to be on social media or else you're leaving a lot of money on the table. The next one is blogging. Logging is a great way to get more customers. And one of the reasons why it's so great is because of SEO. If you can start ranking in Google, you're going to get a lot of customers just finding you naturally that you don't have to do work to get. Logging is one of the greatest things you can do because not only are you going to rank high Google, but you can also educate people. It's like social media but just a different medium. So you can still educate, you can still entertain. You can still teach about your products and services. And because it's a long form format, can actually do it in a lot longer way and in a lot more in depth way. So blogging is a great way of getting customers, and it's a great free way of doing it. So blogging is something you have to keep in mind, especially for SEO. The next one is podcasting. It is free to start a podcast. Of course, there are some websites that to host your podcast, you have to pay a bit of money, but it's so little compared to what you get on a podcasting. Interview your customers, interview your employees, interview people in your niche. Podcasting is such a great way of getting customers because podcasts are huge right now. Imagine if you had a customer listening to your business for an hour, for example, even for 30 minutes. That means that they're going to have such a tighter connection to your brand and they're going to be so much more loyal to your brand. That's free content marketing. Hope you enjoy it, and I'll see you in the next one. 26. Marketing On Any Budget: Hello, everybody, and welcome back to these 15 marketing miss will kill your business. As you know, we've been talking about myth number five, which is marketing is expensive and breaking it down further, marketing on any budget. So first of all, start small. You don't have to be on every platform. You don't have to have huge, high quality, the highest quality of video, with the highest quality of camera, with the highest quality of content. You don't have to be the best at everything before you start. You literally just have to start. So even just starting on one social media channel is enough to get you started. Even just making one content a day, even one content a week is enough to get you started. What matters is just starting, getting content out there. That's what really matters. You have to start with something before you can build into something greater. Next one is no cost low cost Channel. As we've talked earlier in this course, social media is a great way to advertise for free. And if you get a successful video on social media for free, you can put a little bit of advertising into it, even five or $10 to just pump it up a little bit and really pump up its results. So there are no cost and low cost ways of promoting your business. So don't get hooked up on $1,000 ad campaign or something like that. You can literally start for $0, or if you really want to spend money, you can start for less than $20. Next one is SEO. We talked earlier about blogging. SEO is really, really important because everybody looks up a business on Google. Before they look it up on social media, chances are they're going to look it up on Google, and you have to make sure that you are coming up one of the first in that niche. If you're a plumber, for instance, when somebody looks up plumbers in X City, you need to be one of the first results. And one of the ways you can do that is through blogging. So do not forget SEO. Make sure your website is optimized because SEO is so important. The next one is Evergreen content. Don't just post content for one season. Don't just post content for one holiday. Post content that will always, always, always succeed. If your content is only going to be good for one season, then maybe you shouldn't make it. Maybe you shouldn't invest in it. You want content that people can watch all year at any time, any year, any month. That's the best thing you can do because then that content is going to keep giving you returns again and again, even if you haven't put any extra effort into it. The next one is education. Make sure you're educating your audience. You want to make sure that your audience learns from you. You are not just a business. You are also like a university. You are also a teacher. You have to teach your audience about your products and services. You have to teach your audience about your industry. You have to teach your audience about what they need to be looking for in a product. If people feel more educated after watching your content, then they're more likely to buy from you. And the last one is user generated content. We talked about this earlier. You want to make videos that literally have that homemade feel. You don't want it to look like you put thousands of dollars into your content. You want it to look like you just picked up your phone and decided to start filming. I know it sounds counterintuitive, but that's the content that people like, especially on things like Instagram and Tik Tok. People love user generated content. So that's marketing on 90 Budget. Hope you learned a lot, and I'll see you in the next one. 27. Organic Traffic: Hello, everybody, and welcome back to these 15 marketing is will kill your business. We've been talking about Mth five, which is marketing is expensive, and I'm going to break it down for you today and talk about organic graphic. So first of all, why organic traffic is amazing. One of the best reasons why organic traffic is amazing is because you do it once and it pays off forever. Yes, it takes quite a bit of time to start up, takes quite a bit of time to get momentum. But once you've built that momentum, it will pay off forever. For example, with a paid ad, once you stop putting money into the ad, you stop getting results. But, of course, the advantage is you get results really quick. Organic traffic is the opposite. You get results really slowly. But once you start getting results, you can pull away your efforts, and you'll keep you'll keep getting results again and again and again and again. Organic traffic is also amazing because the people when they find your content organically, they are much more likely to identify with it. They're much more likely to interact with it, and they're much more likely to follow your brand. Organic traffic is amazing, because if somebody finds you organically, they're more likely to buy from your brand. You want to get organic traffic. It's the highest quality of traffic that you can get. The next one is how to grow organically. How to grow organically is pretty easy. You just have to consistently post content around the same theme, around the same niche, and you have to keep posting again and again and again. And of course, you're not going to see results right away. It might take you one, two, three months. But once you start getting results, you'll find that you keep getting results even if you stop posting content. Of course, I wouldn't recommend getting results and then stop posting entirely, but you can definitely slow down your efforts and you'll still get results. So after that, I would recommend introducing paid ads. Once you're getting a lot of organic traffic on a post, you're seeing that a post is performing really well. Then I would actually recommend introducing paid ads and paying five, ten, $20 and see what kind of results you get. Organic traffic is really great because it tells you what content is your best content. And once you know what your best content is, you can introduce paid ads and get even better results. So that's organic traffic, and I'll see you in the next one. 28. Myth #6: You Need To Go Viral: Hello, everybody. Welcome back to these 15 markings will kill your business. Now we're going to be talking about myth number six which is you need to go viral. We're going to break it down into a couple of points. First one is the dangers of going viral. It's not everything it's cracked up to be. There are some dangers with it. The next one is building sustainable engagement. You want to build sustainable engagement, that's much more important than going viral. The last one is the role of virality. Even though virality is not everything, it is an aspect and it is something that you can somewhat focus on and get some results from. So that's myth number six, you need to go viral and I'll see you inside. 29. The Dangers Of Going Viral: Hello, everybody. Welcome back to these 15 marketing mys will kill your business. We've been talking about myth number six, which is you need to go viral. And we're going to talk in this one about the dangers of going viral. So first of all, it's very short term. Viral seems really dope because it's like, Oh, I'm getting all these views. I'm getting so much attention, it's all happening so quick. But what happens, it's usually a short term thing. That virality doesn't usually lead to you having long term success. What's much more important is building up a long term audience, and that goes into the next point. It doesn't build a dedicated audience, especially if you're going viral on YouTube or TikTok or Instagram. You're just going to get a lot of people who are unrelated to your business, who aren't in your niche, who don't want to buy from you, and that's not what you want. You want dedicated traffic. Which one's better? 1,000 views from people who want to buy your product or 1 million views from people who don't care about your product. It's really easy to figure out which one's better. You want to make sure that you're building a dedicated audience and virality does not always go in tune with that. The next one is it may bring an audience you don't want. I've had this happen to me before on Instagram page that I had, where I ended up getting an audience of people just trashing me in the comments, just leaving hate comments. One of the videos had 500,000 views, but it had 400 hate comments on it. You want to make sure that you're getting an audience that you actually want and virality sometimes brings an audience that you don't want. So that's the dangers of going viral and I'll see you in the next one. 30. Building Sustainable Engagement: Hello, everybody, and welcome back to these 15 marketing Ms will kill your business. As we've been talking about myth number six, you need to go viral. We're going to break it down further and talk about building sustainable engagement. So first of all, consistency over virality. You don't just want one video to go viral, get 1 million views because what happens usually is that doesn't carry over to your other videos. What's more important is having consistency. Which one's better? Having 1 million views on one video and no views on your other videos or having 10,000 views consistently on every single video. It's better to have that 10,000 views consistently on every single video, to have people who are consistently commenting, liking, sharing. That's much more important than having a viral video. You need to be focusing on consistency, the long term, building an audience. And that goes into the next point, which is community. You want to build a community around your brand. You want to have people who love your brand, who talk about your brand, who talk about other people in the community also when you build a community, people do some of the work for you. People in the community help build others relationship to your brand. So building a community is extremely important because not only that, but other people in the community can help each other. They can talk to each other. They can build relationships. And if you have a community that other people have found other friends in, then they're going to have a connection to that brand because your brand brought them closer to other people. The next one is develop a deep relationship with customers. Building sustainable engagement means you're developing deep relationships with customers, which makes them loyal to you, which makes them want to buy from you, which makes them trust you. That's why you want to focus on building sustainable engagement because it builds those relationships that eventually lead to a sale. That's building sustainable engagement, and I'll see you in the next one. 31. The Role Of Virality: Hello, everybody, and welcome back to these 15 marketing miss will kill your business. We're going to be talking about myth number six, which is you need to go viral, and we're going to talk today about the role of virality. Even though I've talked a lot about how virality is not everything, it does play a role and it can come in handy. So first of all, going viral in your niche. If you're a plumber, for instance, and you go viral in the home improvement niche or the home repair niche, that's extremely good. That's what you want. You want to go viral in your niche so everybody watching your video is related to your business. That's the best type of virality is if you can go viral in your niche because then you're going to reach a lot of people who you are targeting, who will buy from you, who are interested in your business. Going viral in your niche is extremely important. Virality in your niche is when virality is actually useful. The next one is it drives traffic sometimes. Sometimes it will drive traffic to your business because so many people are looking at your content. Again, this place until the last point, if it's in your niche, chances are it's going to drive a lot of traffic. If it's very untargeted traffic, it's probably not going to drive a lot of traffic to your website. But there is a chance that if you get highly targeted people, that it will drive traffic to your website and that's what you want. Next one is trust. It builds trust when people see a viral video on your social media because who are they going to trust? Somebody who's getting 100 views per video or somebody who's getting 10,000 views per video. So virality can come in handy if it is used to build trust. So that's the role of the virality. Hope you guys enjoy it, and I'll see you in the next one. 32. Myth #7: A Good Product Will Sell Itself: Hello everybody, and welcome back to these 15 marketing will kill your business. We're going to now talk about Mth seven, which is a good product will sell itself. I got a couple of points about this. First one is the role of marketing and product success. The next one is differentiation and then the importance of pricing, why products don't sell themselves, and that's going to be myth number seven. I'm excited to see you in there. 33. The Role Of Marketing In Product Success: Everybody. Welcome back to these 15 marketing miss will kill your business. Myth number seven, a good product will sell itself. I'm going to break it down for you today and talk about the role of marketing and product success. So first of all, awareness. If people aren't aware of your product, they can't buy it. It doesn't matter if you have the greatest product in the world. This product cures cancer. If nobody knows about it, how are they going to buy it? So that's why awareness is so important, and that's where marketing comes in. Marketing is how you raise awareness for your product. If people aren't aware of your product, they can't buy it. That's what marketing is for. You got to make content around it, you got to run ads about it, you got to make blog posts about it. You have to raise awareness for your product or else it's not going to succeed. The next one is highlighting value. If you want people to know how useful your product is or the different ways it can be used, that's when marketing comes in. You can make content around your product, of you using it, are you using it in different ways they would have never thought, of you running ads about the problems it's going to solve in your customer's life. You have to highlight the value of your product or else people aren't going to know how it's going to help them. And the next one is social proof. If people see that other people are using the product, other people are engaging with it, other people are interested in it, that's going to make them more likely to buy. So you want to make sure that you're building social proof because people are social creatures. They trust the opinion of other people. So if you can get other people to back up your product, you're more likely going to get more sales. So that's the role of marketing and product success, and I'll see you in the next one. 34. Differentiation: Hello everybody, and welcome back to these 15 marketing myths we'll kill your business. We've been talking about myth number seven, which is a good product will sell itself. So first of all, we're going to talk about differentiation. First of all, a unique selling proposition, USP. You have to make sure there's something about your product that makes it unique, that makes it different from your competitors, that makes somebody want to buy and need to buy it right now. You need to find what that USP is, that unique selling proposition is, and you need to highlight it in all of your marketing. And especially if you find the right audience, you need to know what audience is looking for what USP. The next one is storytelling. You can differentiate your product from your competitors with storytelling, telling them who your brand is, who you sell to, what you stand for, how you treat your employees. All of these lead into a story, and that story will help sell the product to your customers. What makes your product different from your customers? What makes your business different? What makes your service different? What makes your approach to business different from your competitors? All of this is a story, and that story is what differentiates you from your competitors. Next one is Niche targeting. You have to make sure that you're finding what niche target what niche audience you can target in order to be different from your competitors. And you need to make sure you know what problems does that niche have? What solutions are they looking for? What solutions have they already looked for that maybe didn't help them in the way they were hoping. You have to make sure you're touching on all of these, and if you can match it with a unique selling proposition, then you're going to find success. So that's differentiation, and I'll see you in the next one. 35. The Importance Of Pricing: Hello everybody, and we'll come back to these 15 marketing miss will kill your business. Today we're going to be talking about myth number seven, a good product will sell itself. We're going to talk about the importance of ricing. First of all, the perceived value. The price of your product will depend a lot on the perceived value that people get. If people see a higher price, they'll automatically assume that it's a higher quality product. You charge less money for it, we'll automatically assume that it's a cheaper product. This might not be true. It could be a super high quality product, but you're just selling it for a bargain, but it doesn't change how people will view it. Same thing if you have a really high cost of a product, but it's not the high quality. Just because the price is high, people will think that it's a high quality product. So you have to keep that in mind when you're placing the value of your product, when you're making the price is the perceived value that people will get from it. The next one is market alignment. You have to make sure that you're charging a price that people are actually going to pay. Is your market people who are low income, then you probably can't charge too much, or are you trying to go for people who are in the 1%? Then you can probably charge a lot more money in that case. But it all depends on the market alignment. Who are you trying to market towards? How much money do they have? How much money are they willing to spend? How much money have they spent in the past? The next one is subscription pricing. Subscriptions are super good because if you can sell someone something every single month, that means that they're going to be giving you money every month and you have a sustainable income, you have a dependable income, and you also know exactly how much you're going to be making every single month. Subscriptions can be super powerful and giving you reoccurring income that allows for a really stable business. The next one is premium models. If you have something like a digital product, you could give it to somebody on a freemium basis. So maybe they get a lower amount of the features, but they get it for free, and they have to upgrade in order to get all the features. That would be a freemium model. So if you find that works for your business, then maybe you need to implement that. So that's the importance of pricing. Hope you guys enjoy it, and I'll see you in the nexttrm. 36. Why Products Don't Sell Themselves: Hello everybody. Welcome to these 15 marketing myths will kill your business. We've been talking about my number seven, which is a good product will sell itself, and breaking it down further, why products don't sell themselves. So first of all, lack of awareness. As I said before, if nobody knows about your product, they can't buy it from you. So that's why products don't sell themselves. If there's no awareness around your product, no one's going to be able to buy it because they're not going to know anything, and they're not going to know how the value of the product could help them. And that goes into the next point misunderstood value. They might not know what value your product has, and if they do know your product has value, they might misunderstand what that value is. So you have to make sure that you have the right marketing around your product so people don't misunderstand the value. The next one is differentiation. You have to separate your product from your competitors. If you don't have any marketing that differentiates your product, people are going to assume it's the exact same as your competitor. And even if your product would be better for them than your competitor, if they have a better connection to your competitor, they're going to buy from them. You have to differentiate your product. You have to know what audience is for or else you're not going to sell your product. And the last one is hype. You have to build a little bit of hype around your product before you release it. Before you release your product, you have to have videos about it, you have to have marketing about it. You have to have blog posts about it. You have to promote your product before release to build some hype so people are excited for your product. That's why products don't sell themselves, and I'll see you in the next one. 37. Myth #8: Marketing Is About Manipulation: Everybody, and welcome back to these 15 marketing is. We'll kill your business. Now we're going to be talking about myth number eight, which is marketing is about manipulation. So first of all, what is manipulative marketing? Then we're going to talk about marketing versus manipulation, then develop trust through marketing. Then educate, don't manipulate. So that's this one, and I'll see you in there. 38. What Is Manipulative Marketing?: Hello, everybody, and welcome back to these 15 marketing miss will kill your business. We're going to be talking about myth number eight, which is marketing is about manipulation. So what is manipulative marketing? First of all, exploiting vulnerable people. So for example, when you see payday loan places, they make their money off of poor people, the poorest of people. They are exploiting vulnerable people. That is not what you want to do with your marketing. You don't want to find people who have insecurities or have problems or who feel like they don't have enough in life. You don't want to exploit that. Instead, you want to help people. Your goal is not to see somebody's problems and think, How can I make a buck off of that? No, your thing is, how can I solve their problems? How can I make their lives better? And you do not do that by exploiting vulnerable people. Next one is Bait and switch. This is where you promise someone one thing and you give them another. This is very, very bad. It doesn't look good on your business and people do not feel happy afterwards. It does not build loyalty. The next one is fear. Trying to make somebody have fear like saying, if you don't buy our product, this is going to happen to you. You don't want this bad thing to happen, that's what happens when you don't buy a product or service. That is not how you want to do your marketing. It might be effective, but it's not the best way to market your product. It doesn't give people a good relationship with your brand and it also just doesn't give you a clear conscience. The next one is manipulating social proof. You don't want to have fake followers. You don't want to have fake likes, fake comments, fake shares. You want to have real people giving real social proof. You don't want to manipulate social proof and have fake reviews on your website, for instance. You want real, real, real. Everything about your business needs to be real and down to earth. And the last one is over promising. Saying, our product can do X, Y, and Z when really it only does X. That's not what you should be doing. You should not be over promising. You should know exactly what your product does and deliver based on that. Because if your product is good enough, you shouldn't have to over promise, and if you are over promising, that says something about your product. That's what is manipulative marketing, and I'll see you in the next one. 39. Marketing Versus Manipulation: Everybody, and welcome back to these 15 marketing myths will kill your business. Myth number eight, we're going to be talking about is marketing is about manipulation. So breaking it down further, marketing versus manipulation. The first one is education over tricks. You don't want to trick somebody like a car salesman and think, Oh, man, I really got him dirty on that one. Oh, I got him good. I just made an extra buck off of him. That's not what marketing is about. Marketing is about education, making the customer feel more sure about their purchase, not tricking them into purchasing, but making them feel more sure and ready for the purchase, teaching them about your brand, making them feel more comfortable with your teaching them about the industry, making them a more educated person. That's what marketing is about. You should be helping somebody. You shouldn't be taking away from them. The next one is ethical practices. You need to have ethical practices. You need to be honest. Your marketing should not be deceitful. Your marketing should always tell the truth. They shouldn't overpromise. You need to make sure that you are being ethical with your practices because people will catch on if you're not being ethical and that will just drive your business into the ground, into a place that you can't get it out of. And the last one is respecting the customer. Respect the customer, respect their wallet, respect who they are, respect what they believe. Don't just try to nickel and dime them. Respect them as being a returning customer, being a loyal customer. Even if you only sell to them once, you should respect them and want them to make an informed purchase and want them to be happy with their purchase. You shouldn't try to sueze them out of a sale. You should try to give them a sale that they feel super comfortable with and they feel super happy with. That is what you should do. That is the opposite of manipulation, and that is this section on marketing versus manipulation. I hope you enjoyed, and I'll see you in the next one. 40. Building Trust Through Marketing: Hello, everybody, and welcome back to these 15 marketing myths will kill your business. We've been talking about myth number eight, which is marketing is about manipulation and breaking it down further, building trust through marketing. So the first one is developing a relationship. Your marketing should develop a relationship with your customer. Even if they don't interact with it, it should still develop a relationship and make them like your brand more. It should make them learn more about your brand. It should make them have a deeper connection with your morals and values that your brand follows. You need to develop a relationship with your customer through your marketing, and you can't do that through manipulation. You have to do that through education and entertainment. You have to be honest. You have to be very transparent. That's the best way to develop a relationship that turns into a working relationship. The next one is teach, don't sell. With your marketing, of course, if you're doing something like advertising, then yes, you're going to be selling. But if you're doing content marketing, for instance, your goal is to teach. Your goal is not to sell. The reason why is because if you try to sell to somebody, it's not going to develop that relationship. They're not going to like that. They're not going to gravitate towards that. But if you teach them, then they're really going to have a connection with your brand. Then they're going to like your brand. Then they're going to want to watch more content because they want to learn more about your industry and your brand. So remember, teach, don't sell. And the last one is social proof. Through your marketing, you can develop social proof with reviews, views, likes, comments, shares, and the more that people see, the more they're going to trust your brand. Of course, you want to be honest about it. You don't want to fake it or else people are going to notice, and they're going to have a negative opinion of your brand. But if you get it organically or you get it through paid ads, people will have a greater connection with your brand because they see that other people have connected with your brand. Humans are social creatures. We do what we see other people do. So if they see other people are engaging with your brand, they're going to be more likely to engage with your brand. So that's building trust through marketing, and I'll see you in the next one. 41. Educate, Don't Manipulate: Everybody, and welcome back to these 15 marketing miss will kill your business. We've been talking about myth number eight, which is marketing is about manipulation. And we're going to talk today about educate, don't manipulate. So first of all, why education is so important? You don't just want to be a business or a brand. You also want to be a teacher and an educator. You want to teach people about your brand, your product, your services, your ethics, your morals, your values. You want to teach them about your brand. You don't want to sell to them. That's why education is so important because if you educate someone and you make them a smarter person, you make them a better person, you make them a more informed person. More likely to buy from you because you're no longer just a brand, you're also a friend to them. So that's why education is so important, is it helps you develop deeper relationships with your customers. The next one is you shouldn't have to manipulate. You shouldn't have to manipulate somebody into buying your product because your product should already be good enough. If your product is good enough, you don't have to manipulate. And if you do find yourself having to manipulate people in order to get sales, that means your product isn't good enough. So make sure that you make sure your product is good enough. You should not be manipulating people, and if you are, then you've done something very wrong. And the last one is proud to spend with you. Kibo should be happy to spend money with you. After somebody buys from you, they should think to themselves, Wow, that was a really good purchase. Wow, that company really helped me out. Wow, that company was really friendly and helpful. Hibo should be happy to spend with you. It shouldn't be like you just bought it and you get buyers' remorse. Is your customers are getting buyers remors you're doing something wrong with your marketing, your product, or the way you're conducting business, people should be proud to spend with you, you. So that's educate, don't manipulate, and I'll see you in the next one. 42. Myth #9: More Traffic Means More Sales: Hello, everybody, and we'll come back to these 15 marketing myths will kill your business. Right now, we're going to be talking about my number nine, which is more traffic means more sales. So we're going to be breaking this down into a couple of points. First one is quantity versus quality. It's not always good to have a ton of people. Sometimes you want a smaller amount, but high quality. The next one is qualifying leads, figuring out how much are these leads actually worth to me. The next one is conversion rate. We're going to be talking a lot about that, and that's going to be myth number nine, more traffic means more sales. I'll see you inside. 43. Quantity Versus Quality: Hello, everybody, and welcome back to these 15 marketing mys will kill your business. We've been talking about myth number nine, which is more traffic means more sales, and we're going to break it down and talk about quantity versus quality. So first of all, not all traffic is equal. Someone who just finds your video from a viral video or someone who finds your video that I have no interest in your business, that traffic is not equal to, let's say you're a plumber and somebody finds your video who needs plumbing help. Maybe they don't need your services, but maybe they need education on different things about plumbing. That traffic is going to be worth a lot more because that person is much more likely to buy from you. Let's say you have a course on how people can take care of plumbing for themselves. That means that that person is very likely to buy that course from you. So not all traffic is equal. You want to make sure you're getting the qualified traffic. The next one is buyer intent. Are they just watching your videos or are they actually interested in buying your product? Are they just finding your video randomly and they're not interested or are they actually invested in your business? They want to learn more about your business. They want to learn more about your product offering. That buyer is going to have a lot more intent than the person who has no interest in your brand. You want to make sure that the buyers have intent and you want to make sure that they're actually interested in your business. The next one is interest versus intent. A lot of people might have an interest in your business. They might think it's cool, and of course, that's good to get interest, but intent is a lot more important. If someone has intent, that means they want to buy. If someone has intent, that means they want to call you or visit your website. Interest versus intent is very important because you want people to have intent, not just interest. That's quantity versus quality and I'll see you guys in the next one. 44. Qualifying Leads: Hello, everybody, and welcome back to these 15 marketing miss will kill your business. We've been talking about myth number nine, which is more traffic means more sales. Today we're going to talk about qualifying lead. First of all, defining a qualified lead. You need to know what makes a qualified lead. What are you looking for? What type of income are you looking for? What gender are you looking for? What type of job are you looking for? Well, you need to have a picture in your mind of your perfect customer, and you need to start realizing that that is what you're aiming toward. That is your qualified lead is that perfect customer in your mind. So once you have that idea in your head and you know what a qualified customer is, then you'll be able to define your leads and figure out who's qualified for your product. The next one is filtering out unqualified leads. If someone's not qualified for your business, you don't want to waste your time marketing towards them and putting them through a sales funnel. No, you want to filter them out. So remember to find your qualified and unqualified leads and filter out the unqualified ones. The next one is scoring leads. You want to have a scoring system in place to figure out what makes someone a good lead to have different parts of their character and add it up to figure out what makes a really good lead. Scoring leads is a really effective way to qualify leads. The next one is sales funnel. You have to realize that you're going to be using a sales funnel. Now, what is a sales funnel? Sales funnel is one of the top. You have people who are just interested in your business. Next step on the sales funnel is going to be a lot less people, but it's people who are more interested in your business. The next step is people who are interested in buying from you, which isn't as many people as the start, but it's people who are very interested in buying from you. So you have to walk your customer through the sales funnel, through each step until they're finally ready for the purchase. So you also have to identify what step of the sales funnel people are at so you can take them to the next step. So that's qualifying leads, and I'll see you in the next form. 45. Conversion Rate: Hello, everybody, and welcome back to these 15 marketing miss will kill your business. Right now we're talking about myth number nine, which is more traffic means more sales, and we're going to be talking about conversion rate. What is conversion rate? Conversion rate will be expressed as a percentage and what it's a percentage of is the amount of people who interacted versus actually got the desired outcome. For example, if you got 100 views on a video, but you got one sale, your conversion rate is 1%. If you had 25 people visit your website and one person bought, your conversion rate is 4%. So that's what conversion rate is. And if you want to improve your conversion rate, you can do AB testing. And we talked earlier about AB testing about having two ads that are identical with only one thing different. And by doing that, you can figure out which one's more effective with the difference. Then figure out which one's better. Okay, have two identical ads based off that with one thing different. Which one's more effective. And you can just keep doing it again and again and again until you've optimized your conversion rate. And you can also optimize your conversion rate by trying different ads, trying different ad sets, trying different audiences. All these things will improve your conversion rate. So that's conversion rate, and I'll see you in the next one. 46. Myth #10: The More Channels You Market On The Bette: Hello, everybody, and welcome back to these 15 marketing myths. We'll kill your business. Now we're going to be talking about M ten, which is the more channels you market on, the better. So first of all, there's the myth of marketing everywhere. Then there's channel audien spit and budget being spread thin. So that's Mth ten, and I hope to see you inside. 47. The Myth Of Marketing Everywhere: Hello everybody, and welcome back to these 15 marketing myths. We'll kill your business. We're going to be talking about M ten which is the more channels you market on, the better. We're going to be talking about the myth of marketing everywhere. First of all, it means you can't master any of them. If you're on Facebook and YouTube and Instagram and TikTok and Pintris and LinkedIn and Red and Quora, you're not going to be able to master any of them. That's why you want to focus not just on one. We're going to talk about that in a later course, but later class, sorry, but you want to focus on really mastering a couple of them. You don't want to master all them because that's not possible. You also have a limited time, you have a limited budget. You can't master all, so you have to focus on just a couple. The next one is the resource strain. If you're trying to post absolutely everywhere, you're going to be spending way too much of your time on places where it might not even be that efficient, and that is the myth of marketing everywhere. I'll see you guys in the next one. 48. Channel/Audience Fit: Everybody, and welcome back to these 15 marketing Miss will kill your business. We're going to be talking about M ten, which is the more channels you market on the better. And we're going to be talking about Channel audience Fit. So first of all, certain channels are better for certain niches. For example, I'll just bring you on right now. Pintris, a lot of people using it are women. So if you have a product that's aimed at women, then you need to be on Pintris. If you have a product that's aimed at people who are into video games, you have to make sure you're on something like reedit. If you are posting something that is about travel, then you're going to want to post it onto something like YouTube or Instagram or Tik Tok. You want to make sure that you are on the right channels for the right products. That's certain channels for certain niches. The next one is tailored messaging. On every platform, you have different people who are used to that platform. You have to make sure you're tailoring your message to people who are on that platform. For example, if you're on Pintrs, you don't want to make a post tailored a men, you want to make a post tailored at women. And the next one is engagement. If you want to get a lot of engagement, you have to have the right channel audience fit. You have to make sure that the people on the platform are suited for your product and would be willing to buy. So that's Channel Audience Fit, and I'll see you in the next one. 49. Budget Spread Thin: Hello, everybody, and welcome back to these 15 marketing this will kill your business. Today we're going to be talking about M ten, which is the more channels you market on, the better. So first of all, we're going to talk about the budget being spread thin. First of all, you can't master every platform. We talked about this earlier. Every platform takes a certain amount of time to master, and you simply just don't have enough time to do it. Unless you're hiring somebody who's a specific social media marketer, you're not going to have time to master every platform, but you do have enough time to master one or two or three platforms. You have to make sure you're mastering the platforms that have the right channel audience fit, so you're not wasting your time. And that goes into the next point. You must use your time wisely. When you're figuring this all out, you have to make sure that you're using the right platforms, so you're not wasting your time on platforms that aren't going to drive you any ROI return on investment. So that's budget being spread thin, and I'll see you in the next one. 50. Myth #11: You Only Need To Target One Platform: Hello, everybody, and welcome back to these 15 marketing mys will kill your business. We're going to be breaking down myth number 11, which is you only need to target one platform. So we're going to talk about why you need to be on multiple platforms and why one platform will harm you. So that's myth number 11. You only need to target one platform, and I'll see you inside. 51. Why You Need To Be On Multiple Platforms: Hello, everybody. Welcome back to these 15 marketing miss we'll kill your business. We're going to be talking about Mth 11, which is you only need to target one platform. So why you need to be on multiple platforms? The first one is audience differentiation. You're going to find different audiences on every platform, and you're going to find that different people will react differently to your content. Maybe on one platform, you get the most engagement, but on one platform, you get the most people who are most interested in your niche. You have to make sure you're on multiple platforms so you can find different audiences and see which one works best for your business. The next one is SEO benefits. SEO, yes, this is showing up in Google, but it's also SEO in the social media site. Every social media has its own SEO search engine optimization. So you have to make sure you're showing up in a decent amount of social media's SEO. When somebody looks up your business or looks up your niche, you should be coming up in the social media. And if you're only on one platform, you're really going to limit your reach. The next one is you can enhance the experience, especially if you're posting different content onto each social media, you can enhance your customer experience across different platforms. Maybe on one platform, you talk more about your day to day operation. Maybe on one platform, you promote more of your products and you explain your products. Maybe on one platform, you talk about your niche and you educate people. Every platform can have a different experience that all goes together into one greater experience. So that's why you need to be on multiple platforms, and I'll see you in the next one. 52. Why One Platform Will Harm You: Hello, everybody, and welcome back to these 15 Marketing Ms will kill your business. We were talking about Mth 11. You only need to target one platform and why one platform will harm you. So this is going to be a short one. Just want to talk about you can't reach your whole audience. Let's say, for example, you want to reach a younger audience, then you have to be on TikTok. If you want to reach more of 16 to 24, it's kind of 30 audience, you have to be on Instagram. If you want to reach everyone, you have to be on YouTube. Want to reach women, you have to be on Pintris. Want to reach businesses, you have to be on LinkedI. Doesn't mean you have to be on every single platform, but you have to figure out what platforms work best for you. And if you only choose one platform, then you're not reaching your entire audience. You want to make sure you're reaching as many people as possible with your content. So make sure that your audience is spread out across multiple platforms. So that's why one platform will harm you and I'll see you in the next one. 53. Myth #12: Marketing Automation Is Set It And Forget It: Hello, everybody. Well, come back to these 15 marketing miss will kill your business. We're going to be breaking down myth number 12, which is marketing automation is set it and forget it. You've probably heard a lot about automation, how it can save you time, save you money, save you effort. But people always like to think that it's just you do it once and you forget about it, which simply isn't true. We're going to be breaking it down into a couple points. First of all, the myth of set it and forget it. Secondly, the constant process of testing, and thirdly, you can always improve. So that's Mth 12. Marketing Automation is set it and forget it, and I'll see you inside. 54. The Myth Of Set It And Forget It: Everybody, and welcome back to these 15 marketing myths will kill your business. We're talking about M 12, which is marketing automation is set it and forget it. So first of all, the myth of set it and forget it. First of all, there's always ongoing maintenance. It's not just you make an automation once and you leave it there and it just keeps doing work for you, keeps making you money. No, there's always ongoing maintenance. Even though it can automate a lot and take a lot of work out of your life, it still does take a little bit of work to keep it up and to keep the maintenance of it going to make sure it's working fine. Secondly, automation doesn't lead to success. Just because you've automated something doesn't mean it's going to be successful. I believe it was Bill Gates said and automation applied to really automation applied to an efficiency leads to a multiplied efficiency. Automation applied to something that isn't efficient just leads to more efficiency. So you have to make sure that you actually have a right automation because automation won't automatically lead to your success. So that's the myth of said it and forget it, and I'll see you in the next one. 55. Constant Process Of Testing: Hello everybody. Welcome back to these 15 marketing Ms will kill your business. We're talking about M 12, which is marketing automation is set it and forget it. We're going to be talking about the constant process of testing. First of all, I would just like to say, do not set and forget. Please, that is the worst thing you could do to your campaign. What once was an efficiency will become an inefficiency if you're not constantly monitoring it, maintenance on will become inefficient and it will stop working if you don't constantly look at it and keep track of it. Even though it will cut a lot of work out of your life, it still takes a little bit of work. I know it seems awesome to just do something once and never have to look at it again, but that's not how it works. You are going to have to have maintenance on your automation. The next one is you must keep learning from analytics. Another reason why you don't just want to set and forget is because you want to look at your analytics every day and say, Okay, maybe we're AB testing. Which one was more successful? What landing page is working the best? What audience is working the best? What ads are working the best? Then automation really comes in handy. You have to make sure you're constantly learning from your analytics, you're constantly looking at the numbers. That's the constant process of testing, and I'll see you in the next one. 56. Can Always Improve: Hello, everybody, and welcome back to these 15 marketing miss will kill your business. We are talking about Mth 12, which is marketing automation to set it and forget it. And we're going to talk about a quick one, which is you can always improve. Every campaign can be improved. It doesn't matter if it's your ad. It doesn't matter if it's your automation. It doesn't matter if it's your website. Everything can be improved. So it's ridiculous to set and forget something and not constantly be improving it when it could lead to more sales, when it could lead to more customers, when it could lead to more revenue. You have to make sure you're constantly improving or else you're leaving a lot of money on the table, and you're not developing relationships as well as you could. So that you can always improve, and I'll see you in the next one. 57. Myth #13 You Need To Focus On Getting New Customer: Everybody, and welcome back to these 15 marketing myths will kill your business. We're going to be breaking down myth number 13. You need to focus on getting new customers. We're going to talk about a couple of points. First one, the kernel of truth, why returning customers are important and then finding Valen. That's Mth 13. You need to focus on getting new customers and I'll see you inside. 58. The Kernel Of Truth: Hello everybody, and welcome back to these 15 marketing Miss. We'll kill your business. We're talking about M 13, which is you need to focus on getting new customers. So we're going to talk about the kernel of truth. First of all, new customers are vital to your business. If you're not getting new customers, chances are your business isn't on the up and up, it's probably on the down and down. You want to make sure you're constantly getting new customers so you can make up for any customers you've lost. The next one is revenue expansion. If you want your business to start making more money, then you need to get new customers. So if you're trying to expand your business, grow bigger and you need more money to do things, then you're going to need more and more customers. The last one is churn. Churn is the amount of people who leave your business and don't buy from you again. So you've got to make sure that you're having new customers come in to make up for your churn. If you have three people leave, you want to make sure you're getting back at least three people and new customers, possibly four or even five. But you want to make sure that you have more people coming into the business than you have leaving. So that's the kernel of truth and I'll see you in the next one. 59. Why Returning Customers Are Important: Everybody, and welcome back to these 15 marketing and miss will kill your business. We're going to be talking about Mth 13, which is you need to focus on getting new customers. And today, we're going to be talking about why returning customers are important. First of all, higher conversion rates. We talked earlier about what a conversion rate is. The highest conversion rate you're going to get is from a returning customer because they've already bought from you. They already trust you. They already like your product or service. So you have the highest chance of converting them versus a new customer. So that's why it's great to focus on returning customers because you know you're going to have a high conversion rate. The next one is increased lifetime value. If you're focusing on your returning customers, you're going to have an increased lifetime value. Lifetime value is just how much they're worth over the entire lifetime of that client. If you are focusing on your returning customers, you will find your lifetime value increase and increase because if you're taking care of people, why wouldn't they want to spend more money with you? Why wouldn't they want to spend more time with you? Why wouldn't they want to work with you? That's why you want to focus on returning customers because it increases lifetime value. The next one is predictable revenue. Returning customers give you predictable revenue. You know how much you're probably going to make that month from returning customers. Well, with new customers, you don't know really how much you're going to make that month. You want to focus on your returning customers because they give you predictable revenue. That's why returning customers are important and I'll see you in the next one. 60. Finding Balance: Hello, everybody, and welcome back to these 15 marketing this will kill your business. We're going to be talking about Mth 13, which is you need to focus on getting new customers. We're going to be talking about finding balance. So the first thing is you need to focus on lifetime value. You need to make sure that you are taking care of your customers from the moment they get into your business to the moment they leave because you need to make sure you're raising your lifetime value as much as possible and make sure people spend as much with you as they can. Of course, you need to make sure you also have a good product so you're not scamming them. But if you do have a good product or service and you are taking care of them, you are helping them, then it's very good to focus on your lifetime v. And the next one is you must cater to all. You must take care of new people and you must take care of old people. You must take care of everybody coming into your business, whether they're an old customer or a new customer, you have to make sure everyone's taken care of and everyone gets an equal experience because that's the best way and the most ethical way to run your business. So that's finding balance, and I'll see you in the next one. 61. Myth #14: Your Marketing Plan Is Set In Stone: Everybody, and welcome back to these 15 marketing miss will kill your business. We're going to be breaking down myth number 14 now. Your marketing plan is set in stone. So we got a couple points off this one. First one is always adapting to circumstances. Next one is what is a marketing plan, and the next one is how to create a strategic marketing plan. So that's myth number 14. Your marketing plan is set in stone, and I'll see you inside. 62. Always Adapting To Circumstances: Everybody, and we'll come back to these 15 marketing miss we'll kill your business. We're going to be talking about myth number 14, which is your marketing plan is set in stone. So we're going to talk about always adapting to circumstances. First one is market conditions. How many competitors are there? Did your competitor just release a new product? What type of things does your audience like? Does the audience just release a new product that they would have less money for your product? You have to make sure you're looking at market conditions because you have to always be adapting. And if your marketing plan is set in stone, you're not going to be able to adapt to market conditions. The next one is feedback. You need to always be responding to feedback and improving from that feedback. So your marketing plan can't be set in stone because if you're always responding to feedback, your marketing plan will be adaptable and it will be fast changing. So make sure you're taking feedback into account into your marketing plan. And the next one is analytics. This one is probably one of the most important. You need to look at your analytics and see what's working and what's not working. Let's say in your marketing plan, you said, we're going to make ten videos like this, then you post one and it gets bad results. You post two bad results, three, four bad results. Are you really going to post ten then? Let's say you planned in your marketing plan to only release two videos of a certain kind, but both of those videos went semi viral. Are you just not going to release anymore because your marketing plan said you were only going to make two? That's why you have to look at your analytics. You have to see how people are responding so you're actually getting the best marketing plan possible. Your marketing plan must always be adapting to circumstances. So that's this one, and I'll see you in the next minute. 63. What Is A Marketing Plan: Hello, everybody. We'll go back to these 15 marketing myss will kill your business. We're going to be talking about Mth 14. Your marketing plan is set in stone. So what is a marketing plan? First of all, it's a strategic roadmap. I'm not going to make the same example. If you get in a car, don't know where you're going, you'll never get to your destination. That's what your marketing plan is. Is it supposed to be a strategic roadmap that shows you how you're going to get from point A to point B? So it outlines your entire strategy of how you're going to do it, the method you're going to use, and what you hope to achieve. So the next one is your marketing goals. You need to have goals in place of what you want to achieve. Do you want to get more visitors to your website, if you want to get more sales? You just want to get views and comments and interactions on your post. You need to have those marketing goals in place, or else it doesn't matter what you achieve, how good your campaign does, you'll never know if you were successful or not. The next one is tactics and channels. What type of content are you going to post? Where are you going to post it? When are you going to post it? You have to answer all of these questions, and those are your tactics and your channels. You have to make sure you have this down because that's one of the most strategic parts of your entire plan. This is where the strategy really comes into play. The last one is KPI, which stands for key performance indicators. What type of metrics are you going to track, and what do they need to tell you? Are you going to track sales? Are you going to track impressions, clicks to your website? Are you going to track people filling out a form? You need to make sure you have key performance indicators so you can track how successful your campaign really is. So that's this one on What Is a Marketing Plan, and I'll see you in the next one. 64. How To Create A Strategic Marketing Plan: Hello, everybody. And we'll come back to these 15 marketing mys will kill your business. We've been talking about M 14, which is your marketing plan is set in stone. We're going to be talking about how to create a strategic marketing plan. First of all, define your objectives. What do you want to achieve? What KPIs do you want to hit? What performances will you define good? You need to make sure you know what your objectives are. What are your goals with your campaign. Ross, it doesn't matter how good or bad it does, you won't know. The next one is analyze your competition. See what they're doing. What type of spots have they left open in the market that you can take advantage of. You want to make sure you're looking at your competition to see how you can improve on what they're doing. And the next one is create a timeline. How long do you want this to take? You need to make sure you're writing this down so you know exactly how long it takes you to get your endpoint. And if you're not at that endpoint at that certain time, then you have to debate whether you're going to keep going or not. So that's how to create a strategic marketing plan, and I'll see you in the next one. 65. Myth #15: Good Marketing Can Fix A Bad Product: Hello, everybody, and welcome back to these 15 marketing miss. We'll kill your business. We're going to be talking about myth number 15, which is good marketing can fix a bad product. So we're going to break it down into two points. Marketing can't fix everything and deceitful marketing. So that's Mth 15. Good marketing can fix a bad product, and I'll see you inside. 66. Marketing Can't Fix Everything: Hello, everybody, and welcome back to these 15 marketing this will kill your business. We're going to be talking about M 15. Good marketing can fix a bad product. So marketing can't fix everything. Product quality is essential. If your product isn't high quality, it doesn't matter how much marketing you push into it, it will never succeed. Product quality is everything. If you don't have a high quality product, then there's no point in doing marketing. One of the reasons why is because it's short term versus long term. Yes, you might get some sales in the short term from your marketing on a bad product, but in the long term, why would anyone want to buy from you again? Are you really going to build loyalty that way? And that goes into the next point of customer loyalty. If you want to build loyal customers, you need to have a good product. You can't just depend on your marketing. People are going to feel scammed if you have good marketing but a bad product. They're going to feel like you nickel and dime them. And we talked earlier about ethical marketing. The difference between manipulation and marketing, you have to make sure you're doing marketing and not manipulation. So that's marketing Cat fix everything, and I'll see you in the next one. 67. Deceitful Marketing: Hello, everybody, and welcome back to these 15 marketing miss will kill your business. We're talking about M 15, which is good marketing can fix a bad product. And we're going to be talking about deceitful marketing. Deceitful marketing is what you do not want. And if you have a good marketing but a bad product, no offense, but that's deceitful marketing. And one of the things that will lead to is no return customers. Nobody wants to buy from you again if you absolutely short change them the first time. Nobody's going to give you a second chance. It doesn't matter if you're the best brand in the world. They're not going to try you again. And one of the examples of this is with AA video games. AA video games have scammed their audience so many times that people aren't even willing to try them again. So you have to make sure that you have a good product to go with good marketing, if you have good marketing and a bad product, that's deceitful and people will not return. The next one is short term gain. Yes, you'll get some short term gain. You'll get a little bit of money in the short term. But in the long term, which is what really matters, you're not going to have a sustainable business and nobody's going to buy from you. You're going to find it pretty hard to short change people the same way you did before if you're looking for that short term gain. Next one is negative reviews and press, and this is one of the worst things you can get is if you start getting negative reviews, you start getting negative press around your product or service, people will never work with you again. They will never buy from you. They will never want to have anything to do with you. You have to make sure your marketing is in line with your product and that your product is high quality. And that's deceitful marketing, and I'll see you in the next one. 68. Conclusion: Hello everybody. This is the 15 marketing this will kill your business, and you have come to the end of the course. So just to cover everything at the end, I want to go over the 15 myths. Myth number one, marketing is about creativity. Myth number two, marketing is the same as advertising. Myth number three, only big brands need marketing. Myth four, marketing is a waste of money. Myth five, marketing is expensive. Myth number six, you need to go viral. Myth number seven, a good product will sell its Myth number eight, marketing is about manipulation. Myth number nine, more traffic means more sales. Myth number ten, the more channels you market on the better. Myth number 11, you only need to target one platform. Myth number 12, marketing automation to set it and forget it. M 13, you need to focus on getting new customers. Mth 14, your marketing plan is set in stone, and myth 15, good marketing will fix a bad product. We have covered each of these extensively. I hope you guys learned a lot from the course, and I'll see you in the next one.