Transcripts
1. Introduction To Networking : What's up? My name is Yachtsman Cassani, and I want to thank you for checking out this course. And before I introduce myself, I want to take a minute and share what exactly you're gonna get in this course. So this course I This topic of networking is very near to my heart because networking made all the difference for me when it came to building my custom T shirt. Business merchant dot com. I've been trying to build a business for a very long time, but up until about a year or two ago, until I met a few critical like people, I, too was very hopeful and helping me take my business from zero to high five figures. And hopefully this year we're gonna crack six figures. You know, networking was really the difference, and that was the catalyst. So I made a course on how a college student who had no business got in the same room as millionaires got meant toward by them and also a few 1,000,000,000 years to build massive corporations and companies. And how I got them to mentor me. How exactly? I did it. How you can too. And what are some power tips and how to go about doing it. And I believe that literally networking is what separates the greats from people who don't make it. I think networking can save you years and years and years of times from rather than trying to learn from your own mistakes, but rather learn from other people's mistakes. So if you want to learn how to network on some power tips and some tricks that I have up my sleep, which I'm sharing with his course, I I urge you to go ahead and join this class and looking forward to see.
2. Get Started Through Local Networking : so connecting with people is essentially think about it like a Web. There is a lot, these people, and there's basically it's a Web that you're trying to create between one person to another and mutually beneficial. You help each other out, and it's all these links between all these other people on this. Next can get very powerful and very, you know, just intricate. So how do you start to a two ways? The 1st 1 which I would recommend, is locally. This is how I got started so locally, there are a few ways that you can get involved. And one thing right now, which is super powerful, is this apple meet up, So it's M E T u P. So meet up is meet up is essentially a. It's an app where there's a bunch of events and depending on your interests. So you are involved. Interested in arts, you're interested in filmmaking. They're interested in business. There are events of people that are already meeting all these little West, which, when you use, meet up. What you're doing is as an individual, you are pushing yourself into these webs, and when you put yourself in these webs you become connected with all the players scored involved. So meet up is an app, which you can if you are very serious about, like building connections. Meeting cool people go on the APP store or android er whatever it is and download beat up or go on your computer and make a meet up account. And there's so many. I've actually been to a few events that which were on Meet up, and there's actually a really good turnout. People come out. It's cool. Just, you know, you can see who's going before you're even there. You can R S v P meet up. It's free school, Great toe. Second thing is your local chamber of commerce. So, for example, let's say that you live in Chicago. So the City of Chicago has this thing called their local chamber of commerce, and basically it's a membership. This is a paid thing, but it's all business owners who usually all the business owners who you know, we're in a neighbor, Villarroel, Aurora. They're part of the chamber. And if you go down to City Hall or you just go, you look at your town, you look and change your Chamber of Commerce. What you'll find is you could get a membership to one of these things. And the thing is, you actually don't even need a membership for you don't even need to live in the town that you have the membership. So, for example, let's say that I live in Chicago, and for that, you know, the close by town be Rosemont to send really close by. But I would be, well, theoretically get a membership in the Rose Montes local like Chamber of Commerce. So then I could meet other business owners and business people who are in that town and in that chamber. So that is a you know that so there's different levels to networking, right? And to start out with, I wouldn't really go straight to the top unless your skill set, which is what we're gonna cover next. And I know you guys love practicality. So I'm trying to make these courses. Is practical, upfront as possible. So local Chamber of Commerce and like I was saying, there's different levels, you know, there's there's different levels to the networking game, and what I will tell you is that you start on, meet up and then you work your way to the chamber. And then, for those of you who have done over a $1,000,000 in business, there is another thing called Entrepreneurs Organization, or E Oh, So this is all a community of business owners who have done over $1 million in business? And I have a few friends who are part of Ile and I'm bench some of their events. It's crazy. The type of people who were involved in EO and most of the people in the room are people who have at least done like seven figures in business. So eo is another great thing. And for people who are young for those of you who are, or a court where just in school, right aspiring school college entrepreneurs you know colleges now usually have, like a entrepreneurship center, Great colleges, schools, you know, we have a few locally, like there's people in high school that have the state called B E I international for high schoolers and for college students, there's future pounders. They're good friends of friends of mine so that you know, there's colleges in school, org's and also five coast mates. I believe there's like Postmates, which basically is like public speaking, where they all get together and they collaboratively improve their public speaking abilities. So that's always agree thing right there on There's so many more opportunities with networking like Now you know at least locally thes air, some top powerful options that you can deploy to get started and also another bonus tape. Here, guys is have something have a reason for all these local people to meet up with you. So what you could do is you can offer them value and you can use there's like strategies and techniques which will get into. But the one thing that I've found well is when you interview people for a podcast or friend like the interview or a block article or part of a book that you're writing for someone, it becomes incredibly more powerful because for the local Chamber of Commerce CEO, college school organizations, toast mates, meet up all these people, they will meet up with you if you have something doctored that so having a reason to meet up. So those are a few local networking tips that I have for you. I they just these five or enough to get started. There's so much more things that you could do. But these air five great ways to start next. We're gonna diet into online. So how you could network through the Internet, So let's dive in.
3. 2 More Local Networking Strategies : another two ways that you can network locally. Very practically, unless you live under a rock, you're already part of a network. Your existing lee. Part of a network thing is, it's just which level of a network are you connected with. But the thing is, if you have a decently good network, what you could do first and the sixth or seventh thing that I will say that is very powerful is the network that you're already part of great. So just think about it like people that you know, your parents know or your friends know. So what network like who knows who, knowing that, like, you know, for example, like I know someone and that person knows someone. So who is the people in your existing network? You know that you know very well or that you can connect to it. Couldn't be like an uncle who's done very well for himself or or a friend who you love, like their values and things like that. So when you do things of that nature, you start tapping into your already existing network. Eight. There's also lobby groups and like political organizations that you can choose to be a part of, like, I'm not really involved in this political seen. But of course, these are also great contacts and people to know and help out. And you know, all these techniques, they're very cool. They're very amazing. But I believe that for networking, the struggle that most people have is not just like finding ways. Because I just listed you ate. And I bet you came up with eight more while you're watching this. You know, it's not so much the techniques, but it is so much about the mindset, our beliefs and talks about networking slash connecting. I'm gonna stop seeing network because I love the work connected over a network. So those air too more ways that locally you can get involved and how you find all these things. There is this great thing called Google, and it's very powerful. Google is a great place to start. Ask your friends, But these Air eight So a lot of political groups network that you already part of and the sixth listed in the last lesson
4. Helpful Skills to Acquire: before we dive into the skills that networking skills are the connecting skills that we all want to cultivate. I want to talk about two more to two more things that I really hope you get a better mindset and, like mindset, framework when it comes to connecting with people and that is one crazy thing is in modern society, and we're making this video in 2019. Crazy thing is that because of social media and, like instant gratification and every company in the world being like whatever it is that you want, we're gonna give it to We're gonna give it to you faster, quicker, bigger, better. Whatever it is, we're gonna give it to you because guess what? You're so special. All of our advertising all over marketing isn't that matter? Great. And that makes us very narcissistic. We think we're so special, and there's nothing better than us. But what I would challenge you guys to, You know, what I challenged myself actually is, you know, telling myself or learning how to develop interest in other people. And you know that we're being a lot of people. What they do is like they pretend to have interest in other people, but they really don't have any interest. I mean, because, you know, it's very hard for us to be altruistic because all of our nature is learning is being selfish. So, you know, learning to develop a genuine interest in other people can be one of the most powerful things that you can do for your connecting, you know? And when you see a person, it's people might think this is like Kumbaya or whatever. But honestly, when you see a person and you see that they've had a completely different walk of life from you, or maybe a similar one, and you see that if you see them as a whole human being and not just an opportunity, opportunities will create themselves. Because guess what. What I've learned is when you create these things called win wins or synergies, great. A synergy is when both parties benefit, right, so this is like a handshake deal between two people. But guess what? Both parties when they leave this when they leave this transaction, they benefit from it. And my success when it came to networking has always been to this strategy. Learning how to create win wins because the people that you know, creating a win win and not just being self serving, Um and you know, like it's very hard because, like sometimes we all like I want to do, I want to serve all my self interest. But when we focus on creating win wins for other people and both of us, the person that we network with and connect with and do business with daily feeling great and I always like Teoh, I have this challenge right when someone is paying me for a service or product, I always My goal now has is basically to deliver more value than they delivered in the past , so learning to develop a linguine such synergy framework is a major reason on and like it has contributed to almost everything that I've learned with network
5. How to Network Through Social Media : guys, so this one is something that you already probably do. But this is something we just spend. So there is about four mediums and I'm gonna listed in the order, which I think is like really under top. Right now, the 1st 1 is linked in. So linked in is a professional what network and fewer Lincoln dot com. You can see what it's all about, and Lincoln has been the source of many of my professional connections that made over the years, and it's been really cool. You can message people connect with people, see friends of friends, and it's just like a typical digital social network. And what you can do want linked in is again become that super connector. So, for example, common like commenting on other people, stop tagging people who might get value from this. So just becoming a super connector even online is very powerful. So linked in is one instagram and even on Lincoln. Before you go to Instagram, you can join many groups. So becoming part of these migrant community is like one of my good friends, Brian Greene he runs. He gets amazing traction on his videos, and this content but he's part of micro communities, but he's built one, and he's built one very, very well. So the second thing is Instagram Instagram, right? Instagram. No one thinks about it like a networking opportunity, but it's a huge networking opportunity. I meet connections, and I've worked with photographers, people for clothing, brands from instagram. So basically how your network on instagram So you see their profile and on the top right hand of the screen, there's three dots. So if you see someone's profile and you found them through hashtags or friends of Friends, you click on the three dots and then you can say Send message on Instagram. You can send messages to almost everybody, so what you do is you send them a message and you introduce yourself when you say, Hey, my name is so and so and I saw your stuff and I think this is how it would work together. I just tell them what you got. Tell them you feel, and also if you're worried that they want to your message, they always have, like some people have email. If it's a business or brand or just leave a comment say, Hey, I sent you a message would appreciate it if you check it out. So on Instagram that's pretty cool is a lot of people spend time on instagram. So if you're already where people are at in your networking there, it can be very powerful and also their explored feature. You can find really cool accounts by Hashtags people of people who are falling. And I'm sure you guys know, like I think you use Instagram already. But if you don't, I mean it's a pretty decent waste of time, but again, in everything that can be an opportunity. So definitely check out Instagram and send those messages comments. And third thing is Facebook. Well, Facebook. It's kind of the same concept of LinkedIn and Instagram. But Kolding with Facebook is joining Facebook groups and engaging on these Facebook groups can be really powerful. So, like what I would tell you is like engaging on Facebook groups is would be my power tip like joining parts of communities. So, for example, I'm in like a few groups for like marketers and teachers like and entrepreneurs, And whatever sector of the market that you want a network with, there's probably a place with reports and joined Facebook groups. Add value. And when people see your name in the group, make them feel something good and feel something valuable. You and you can do that by posting things about other people and less about yourself. So Twitter, Twitter, same thing. You can send the EMS and with Twitter the coolest things you could tweet at people kind of like a comment, but it's a little bit more of a big deal, and it's the same concept of Instagram. But on Twitter, the cool thing is it's a little bit more professional than Instagram. I mean, it's still not professional, depending on who you're following and stuff. But it is definitely a platform which is open for communication and conversation. So those are the four definitely hit up. Those groups on Facebook use Hashtags defining people on Instagram to send messages to and same thing with linked in and be part of micro communities on LinkedIn and Twitter. You know what Twitter like send messages, tweet at people. My goal. My tip for Twitter would be. Have a conversation, join and jump into upon a conversation and just make it happen. So those are my for tips
6. Developing the Right Skills ⚒️: So now that you have the mindset right on networking, next part of the course is gonna be about skills. Because even if you have the right mindset, you still need to have the rate skills. That's where you become a competent networker, right? So the skills there were there, three main skills that I want to talk to you about today, which have helped me and have helped a lot of other people. So the one skill is training to become a super connector. Super Connector is someone that basically basic networking is OK. There's a person here. There's the first basic networkers they network within each other, right? But super connectors. How you become a super connector is basically imagine if you had, like, he knew, like four other people. What you do as a super connector is you make connections between people, so you just don't connect yourself to do you need to be connected with. But you connect people to people in your neck. So, for example, let's say that there's three people person, one person to you know. Let's just give them names. Joe Peter will. Okay, so let's say that I know Joe and I know will. Great, but I don't but Joe and Will don't know each other, right? So But I know both of them. And I know that they to work together like really great. So what I should do is that I shouldn't the next day put them in a group shot or put them in a group email and basically introduced each other. So super connectors, they both connect. They connect people in their network to people in their network. Kind of. I think so. That is the basic concept of becoming a super connector. You're connecting other people and not just result. A second skill, which I think is a challenge for me, is, you know, like learning how to communicate effectively. So to two major things which I found very helpful. What kind of comes to effective communication is you know, I looked not I think, if you just not when you're talking to someone, not an eye contact. So, like, I think that super key, like nodding with people having eye contact and then like, if you're not, if you don't know what they're saying, like, just ask them questions or just to, you know, confirming understood properly and also again goes back to that genuine interest that we should develop in one another. So yeah, developing questions, eye contact, not to the effective communication. And even sometimes, like, I stumble with my words like saying or stuttering and that's all. OK, you know, like, I'm still working on that. I say the eyes. Yeah, it's a lot. I could try to edit all those out, but just not really on top of my list. So cereal, trying to become a superconductor, effective communication. And the 3rd 1 I need to review my notes. IHS, what is 3rd 1? Oh yes, The 3rd 1 is interviews. So, like tool, which I kind of mentioned earlier, which I didn't really cover. But it's super powerful is if you want to get to know very probable people, usually a lot of them. They don't really meet with you for like like it's really hard to trust, like strangers and stuff. So you know, they want a reason why they meet with you. So you have like a podcast a lot. This can be a great thing, A great icebreaker. So learning to interview people if you have the opportunity to start like a podcast or applaud can also be a great way and conservative an amazing ice rations. So there you go those air three parks off, developing the skill set that you need for networking.
7. Cultivating The Right Networking Mindset : so before, you know, like I have always like Like I said throughout this course, the one main underlying theme that I genuinely believe that your success when it comes to connecting it's gonna come down to your mindset because many people, the network but like, okay, they meet someone, right, because they have, like, you just need a bunch of random people and they form like a cool network. But what they don't know is what are your dues desired goals change the color here. So what are your desired goals and how come? So when you meet these people, what is what do you want? My recommendations, my recommendation for you to develop genuine relationships with people and not just see people as an opportunity and just like see, everyone is like a potential customer, which they can be. But, you know, coming from a place of like abundance. What I've noticed is, um, my neighbour just went by. What I've noticed is, you know, when you come from a place of abundance and you don't have any specific goal like any specific goal or desire, but you're just there for the fact of building your relationships and seeing how you can help people, right? If you don't like goals and outcomes. So for me, how I structure and this is a mindset section of the course. So this might, for all of you practical people, which is really good. But, you know, this might this might not be very like this is very practical, because your mindset really determines even if you apply the practical things that we learn . So when I go to networking of it, I meet people to basically like my goal or my desired outcome, because I wanna learn something from the people that I mean, right? I'm not looking to make a sale like I told them what I do. And if if that's something that interested them, they'll just tell me that you came and do our shirts for us. Like for a company merchant or many of our other ventures. Like if that's something that's already of interest to them, they'll tell us. So when I goto that were you, my outcome is, what can I learn, right? So when you go in there like that, that is really like that sets you apart because most people that networking events there. Just looking to get something out of someone Great. If you go in there and you know you can get your bills paid and you can get your business taking care of. If you understand digital marketing and how to sell and how close you don't need to do that by tapping your existing network. Way to think about your networking or you're connecting and building your social circle is there's this rule by title, as which I really like. It's called the law 33% on, and basically the rule says WAY should be spending about 33% of time with people below our level, because the people that are below our level, what it does, it makes us feel good. And, you know, these are people that human tour that you can help out. So, for example, this could be someone who's younger than you or who's already looking to do what you've done. So this is where your mentor and you and you spend 33% of time with people at your level. So these people well, soon as you keep developing that relationship, he's become your friends because mostly to my understanding except a few out liars. People make friendships, and they become friends with people who they're like. So the people at your level most times not always, you know, you could be friends with, like Bill Gates or whoever is at the top of the social circle. But most times you look at data, and if you look at out of the seven billion people in the world, most of the people and if you look at their friendship circles and you learn, you can learn that you can see that most of them are friends with people who are at their level where they will eventually become friends. But the really crazy things is the most important one is this one. It's the 33% of people who are above your level. These really are the people, which I believe this is the kicker guys, like right here. This is a kicker because this takes you from where you are to where you want to go because , like you learned on the other one, like the other, like last module Mueller, that for the most part we learn to Ross most this, And as we elevate our environment way absorbed that information. So learning how to, you know, just view it that way. And you become friends of people above your level so that they can teach you something, right? So where is that?
8. Helpful Skills While Networking: before we dive into the skills that networking skills are the connecting skills that we all want to cultivate. I want to talk about two more to two more things that I really hope you get a better mindset and, like mindset, framework when it comes to connecting with people and that is one crazy thing is in modern society, and we're making this video in 2019. Crazy thing is that because of social media and, like instant gratification and every company in the world being like whatever it is that you want, we're gonna give it to We're gonna give it to you faster, quicker, bigger, better. Whatever it is, we're gonna give it to you because guess what? You're so special. All of our advertising all over marketing isn't that matter? Great. And that makes us very narcissistic. We think we're so special, and there's nothing better than us. But what I would challenge you guys to, You know, what I challenged myself actually is, you know, telling myself or learning how to develop interest in other people. And you know that we're being a lot of people. What they do is like they pretend to have interest in other people, but they really don't have any interest. I mean, because, you know, it's very hard for us to be altruistic because all of our nature is learning is being selfish. So, you know, learning to develop a genuine interest in other people can be one of the most powerful things that you can do for your connecting, you know? And when you see a person, it's people might think this is like Kumbaya or whatever. But honestly, when you see a person and you see that they've had a completely different walk of life from you, or maybe a similar one, and you see that if you see them as a whole human being and not just an opportunity, opportunities will create themselves. Because guess what. What I've learned is when you create these things called win wins or synergies, great. A synergy is when both parties benefit, right, so this is like a handshake deal between two people. But guess what? Both parties when they leave this when they leave this transaction, they benefit from it. And my success when it came to networking has always been to this strategy. Learning how to create win wins because the people that you know, creating a win win and not just being self serving, Um and you know, like it's very hard because, like sometimes we all like I want to do, I want to serve all my self interest. But when we focus on creating win wins for other people and both of us, the person that we network with and connect with and do business with daily feeling great and I always like Teoh, I have this challenge right when someone is paying me for a service or product, I always My goal now has is basically to deliver more value than they delivered in the past , so learning to develop a linguine such synergy framework is a major reason on and like it has contributed to almost everything that I've learned with network
9. My Core Networking Values ⛳: guys. So first module of this course super excited. So right away. Many of you guys think this is a networking course. Well, to be really honest with you, I think this word networking not not good word itself sounds a little sleazy. It doesn't really make you comfortable, and I just I don't like it. I don't like the word networking because it sounds like you're trying to get something from someone, but rather I want to introduce you guys or offer a different word. You could take it where you can leave it, but I like this word called Connecting Right and I want first before we get into the how what and all that me greedy detail. First, I want to explain why is connecting so important, or at least why, I think I believe wholeheartedly. That's one of the most important things that you can do to achieve your goals. So let's say that, um, let's see that this is a planet, Um, all right, and let's say that your goal is right there. Let's see that like you want it. You want to build a successful business, that that goal and let's say that's your goal right there and Ty Lopez on one of his course is not its course. One of his interviews was very fascinating, and he said that most entrepreneurs, you know, if your if your goal rate is right there, what most entrepreneurs do is they think that they have to learn by themselves, they say, and especially with like common word, a common usage of this term, like old failure is good. You need toe fail, succeed. I think that's B s. I think that you should set out to succeed. And if you feel so good, But what most entrepreneurs do is there, like, you know what? I'm gonna go off my own gut feeling. So even if my goal is actually there, what what most entrepreneurs are people who have goals and doing is their goals from here to here, and this is planet Earth Instead of going directly to their whole. What they end up doing is they end up walking the entire circumference of the earth to go ahead their gold when they would rather just go straight. And the crazy thing is, in America it takes someone on average, it takes on average, 20 years for someone to become a millionaire 20 years great. But there's 20 years. There's people that seem to be doing this in a much shorter time frame, like five years or 10 years or two years, you know, especially with things like the Internet. I don't think it really takes 10 20 years. I think it takes about a good 10 years, five years. So when it comes to connecting, why is it so important? Because there's two reasons. One. This might sound very abstract to you, but I promise, like if you don't have the mindset Street like, no matter how many tactics, no matter how many how to guides you read or how many articles, how maney pdf's e books, videos, courses you watch. It won't matter because mindset literally dictates so much. So the first thing that I'll tell you Is it because of this reason? Osmosis human beings, for the most part, you and meat we learned through osmosis and awesome. Moses is basically it's kind of we kind of like almost breathing in, and we learn by absorbing, absorb, absorb, absorb. So the reason why connecting is so important is because when we learn by osmosis is what that means is our environment is what we absorb information from one were Children or when we're older. We learned a lot from our environment. So when we choose to come, you know, thermal place of like bios most is what we need to understand is creating an environment which helps us achieve our goals. And I'm sure you've heard the statement. I'm sure you've heard the statement. You're the average of the five people you hang out spend the most time with. That is absolutely true. And the reason that is true is because again environment. And if you if you study like economics and you research, what you can understand is that well and poverty is systemic, and it's generational. And this is something that a lot of people don't talk about or teach. But if you read and listen to people like Robert Kiyosaki on you study economics reached port. If you read all these books, what you understand is that the environment and the knowledge that people who are wealthy versus people who live in poverty, what they don't understand is the environment. An environment could be changed by your connections and knowledge so I believe that connecting is very, very important, like I hope I made that clear. And the second thing. Second reason why connecting among many, which is very important, is avoiding trialling here. Many people like to fail for like to do things by themselves. They're just repeating cycle. They love to just make mistakes by themselves, and they love to keep doing it, keep doing it, keep doing it, keep doing it until that the opportunity that they had is gone. But you know what the smartest people seem to do. And if you haven't read this book, it's called The Selfish Gene by Richard Dawkins. And what that book talks about is that organisms which learn from their own trial and error , will always be beat by organisms who learn from other people's trialling there. And if we look at it from that way, it really becomes very interesting, because when you're a new entrepreneur, like for the first few years when I started, I had no mentors and my results exactly spoke that right? So I'm trying to get you to buy into the concept that connections are very important and very crucial, because if you think that your goal is You have people all around the Earth to get your goal when your goal is really right there. That is what you will do without the proper mentor ship. Without proper connections. Try on there, and three. It's just fun. It's fun to be around people who support your goal, and it's fun to be around people. You know we're winning, right? And if you're watching this, I'm assuming that you know you don't have a coordinators to Network. And whatever your goals are in your personal life or your career or your business, having the right network and having the right connections will make all the difference. And now let's dive into the practical things on how to get started networking.
10. Thank You : thank you so much for watching the course. It was my pleasure, like talking with you guys on networking some things that I've learned. So if you want to connect with May, since this course is about networking or connecting, so feel free to follow me on Instagram or Twitter. Andi. I'm pretty much on instagram a lot and also feel free to reach me out through email and also the website. So that's a few ways that connect with me. And always you remember that networking is something that you have to come from a place of abundance and giving. And if you do those things and you add value, it's amazing what people will do for you just by doing Ray piles by them. So I wish you all the best networking. I hope you connect with me on. I will see you in the next course, but until then, I use
Yaswanth Nukasani, Founder & CEO
