The Perfect YouTube SCRIPT Formula: Use Storytelling to BOOST Video Retention

1. Welcome: Have you ever felt you're constantly putting in the effort, but not seeing results with your videos? Or maybe you have wondered why some creators seem to crack the code to success while others struggle to get the channel noticed. Well, there is a reason for that, and it's not just luck. But through this, top graders follow a formula, a strategic system that hooks viewers, keeps them engaged, and drives them to hit that subscribe better. And in this course, I'm going to give you the exact system step by step so you can take control of your channel's growth and start seeing results faster than ever. I've used this system myself to get tens of thousands of views in brand new channels, even in small niche. Turn views into loyal subscribers and even get videos to go viral. And no it's not just about flashy thumbnails or clickbait titles. This system dives into crafting, stunning intros, storytelling tactics, open loops and payoffs, CTAs and mistakes to avoid. Whether you're just starting out or looking to elevate your channel, this course is your shortcut to making the videos that captivate and convert. So if you're ready to finally unlock YouTube's potential, let's dive into the first module and start building your roadmap to YouTube success. 2. Creating Stunning Hooks And Intros: So let's a sort with one of the most crucial elements, the hook. The hook is the first line of your video, and it's grabs your viewers attention instantly and stops them from clicking away. There are a few ways to approach this, but it starts with understanding why the viewer clicked on your video in the first place. Likely because of the title and thumbnail, right? A powerful way to draw them is to reinforce the title and thumbnail in your hook. I often do this myself by repeating the title or a variation of it in the first one to three lines. Then you can say another hook. There are four powerful hooks that you can use. So let's look at each type to see the examples and guidance on when and how to use each one. So the first type of hook is powerful question hook. This type of hooks asks a question that challenges viewers to think and makes them stay for the answer. For example, I wondered why only 1% of businesses truly succeed while others struggle year after year. And you also have to understand when to use it. It's usually ideal when your video promises insights or answers to big questions in your niche. It kind of sets up it kind of sets up curiosity and positions you as the source of answers. So the second type of hook is a statement hook, and usually use it to make a bold attention grabbing statement. So it should feel intriguing or surprising. For example, 90% of entrepreneurs fail because they ignore this one thing. So this is an example of a statement hook, and it's usually ideal when you want to create videos that deliver hard truth or counterintuitive insights, and it usually sets up the audience to learn what they might be missing. The third type of hook that you can use in your videos is game fight hook, and this hook kind of invites viewers into a challenge or a unique experience that makes them feel like they're part of an interactive experience. Let me give you an example to show it. For example, I invested $10,000 in ten different businesses to see which one would double in 30 days. So this is kind of a game by hook because it's inviting viewers into challenge or it's kind of inviting viewers to a unique experiment, and they're kind of feeling they're part of that interactive experience. And it's usually perfect for videos where you're testing theories, comparing options, or conducting experiments. So the audience feels like they're following you on an engaging journey with high stakes. So the first type of hook that you can use in your videos is story hook. You can start with a compelling story giving viewers a sense of suspense or intrigue. An example of that would be three years ago, I was $100,000 in debt. Today, my business is worth over 1 million. Here's how I did it. So this is kind of a story hook because you're telling a compelling story of you being in debt, and then your business being worth over $1 million. And it's usually ideal when you want to use for videos that include personal experience or stories that offer you a unique learning moment. And it's also efficient for creators who have a unique unfair advantage, and it humanizes you and it kind of creates an instant connection with viewers. After hooking your viewers, it's so essential to establish your credibility quickly. And this kind of shows why you're qualified to be their guide through this topic. And this is where input bias comes in. You're giving them a reason to believe what you're saying, and you're kind of making people believe that the insights that you share are actually true because of the effort or unique perspective you bring. So an example of that would be, I analyzed over 50 hours of Alex Her Moses videos to find the key strategies that can grow your business. So this is a type of input bias, and I'm telling why I am why I'm talking about in this topic. So an alternative that would be after working with 20 different seven figure entrepreneurs, I found a pattern that all use to scale. So this is also kind of a great input bias because you're kind of showing viewers why you're qualified to talk about this topic. These statements kind of create authority and credibility. You're showing your effort, your unique experience, making viewers feel like they are about to learn something from someone with insider knowledge and make sure to use this in almost every single video. Now let's talk about addressing curiosity loops. So curiosity loops, keep yours engaged by leaving small questions unanswered and then circling back to them throughout the video. These loops are little open threads. You turn to maintaining suspense. Here's how to create and use curiosity loops effectively. An example of that would be, let's say a video is titled five business strategies that will annex your revenue. Early on, you might say the first four strategies are powerful, but the fifth one change everything for me. As you go through each strategy, remind viewers that there is a game changer strategy coming up, keeping them engaged to see what it is. And let me give you an alternative example. So I'm going to reveal sproaches I used to triple my profits, but only one actually worked long term. I will tell you which one and why at the end. So, this one is also a great curiosity loop. Curiosity loops work because particularly in the educational niches or in almost every niche, because they kind of encourage viewers to stay until they reveal a full payoff on the insights you're sharing. So now it's time to put it all together for a video idea. So let's take a video idea called how to build passive income streams as an entrepreneur. Here's how the intro might look. So the hook. And in this case, I'm going to use a powerful question. Do you ever wonder how successful entrepreneurs make money even when they sleep? Input buys. I spent six months testing out ten different passive income strategies to find out which ones actually work. Curiosity, L, by the end of this video, I will reveal the two strategies that not only made the most money, but were also the easiest to scale. With this structure, you're kind of capturing attention and building credibility, and you're also weaving in suspense all in the first 20 seconds. This approach kind of keeps viewers engaged and makes your content more impactful. And as you dime into script in your video, keep these hooks, input biases, and curiosity loops in mind. So that's how you can master the intro. Let's move on to the next lesson where I will show you how to use storytelling in the body section of your video. 3. Storytelling Frameworks: Storytelling tactics. In this module, we are going beyond hooks and scripts, we're diving into story time. Storytelling is the art of guiding your viewers on a journey, taking them from the unknown to the known or from confusion to clarity. Song story can capture or make any content even in the educational niche more memorable and emotionally engaging. And today, we will explore two proven storytelling frameworks, and I'm going to break down each one with examples and practical applications so that you can use it in your own videos, the three act structure. And this is the first framework that I personally use most of the time for my videos, and it's the foundation of countless successful stories, and it works great for youtube videos. So this framework has three acts. The first one setup, the second one confrontation, and resolution. Here's how you can use it. Each act effectively, even for an educational channel. Let's say the video idea about how I built my first passive income stream. The video could open with the setup. A year ago, I was stressed working a 95 job with no idea how to create extra income. I kept hearing about passive income, but didn't know where to start. So this introduction establishes the character, you, the creator, the challenge. So the challenge here is creating passive income and pulls the viewer into a relatable context. It also sets the viewer up for or kind of made a promise. They're about to learn how to solve this problem. And it's not actually the intro. It's in the buddy section of your script. Let's move on to the second act, confrontation. So this is the rising action where you dive into the main content. You build tension and you kind of face obstacles. You want to make it seem like the stakes are high or that success is uncertain. So an example of that would be you begin exploring various passive income methods, and you kind of share failures and setbacks along the way. Let me tell you an example of that. I tried stock investments, but I lost $10,000. Then I attempted an online store. But sales were inconsistent. I was already losing hope. So this is kind of a situation where you're sharing the obstacles that you are facing on your journey. So the purpose of that is to share challenges and building tension so that viewers start to root for you. They start to see they really want to see you overcome these hurdles, and they stay engaged because they want to find out if and how you finally succeed. So let's move on to the third act, Resolution. This is where everything comes together. You reach a climax, and then the final action or falling action follows. So this is the part where this is kind of a part of the story where viewers get the moments they have been waiting for. So let me tell you an example of that. Finally, after months of trial and error, I found a solution creating an automated online store that generated $10,000 a month, even when I wasn't working. The day I made my first sale was while I was asleep, everything changed. So the climax should feel intense and you're using emotion and you're emphasizing the impact of the result. Then as you read by, you kind of provide viewers with takeaways or advice, leaving them with a feeling of satisfaction and inspiration. So if you use this three act structure in your videos, you take your viewer through a clear and emotional journey. Even though you're talking about a business topic or any educational topic or even entertainment, the three at structure can add depth and keeps viewers invested from start to finish. Now, let's talk about the second storytelling tactics, and this is also so powerful. You might have heard about it, but almost not a lot of people actually tell you how to use it, and that is the hero's journey. So the hero's journey is a powerful, universal story structure that can make any video epic and transformative. Let's break down the steps and see how they can work even for educational or entertainment content. The first step is status quo. So you start by setting up a relatable situation or a normal world. An example of that would be, I was just another person wanting financial freedom, working long hours, but never quite getting ahead. So this is kind of a relatable situation, and we're kind of in an ordinary world, or we can say, a normal weld. Then we have cult vetter. This is something that inspires or challenges the character to leave the ordinary or normal weld. And an example of that would be. Then I heard about passive income and I became obsessed with the idea of making money without trading my time. So you're kind of telling the viewer that you are inspired and you're challenging yourself to leave the ordinary world. Now the third assistance. You kind of introduce a guide or a resource that helps along the way. And an example of that would be, I found mentors. I read books and started following successful entrepreneurs online who had already done it. Then we have departure. So the character leaves the comfort zone and enters a new uncertain world. I quit my side dig and went all in on creating multiple income streams, even though I had no idea if it would work. So in this case, you're leaving your comfort zone and you're entering a new uncertain world. The next step, we have trials. This is where the character or you as a creator faced obstacles or challenges. An example of that would be, I invested in stocks and real estate. Tried ecommerce, but I faced constant setbacks. Some investments didn't pay off, and I kept hitting roadblocks. So this is where this is an example of you describing the challenges that you had on your journey or your experience or challenge. So next step, you have approach. So you as a creator, nearest significant achievements or insight. And an example of that would be eventually, I found a mentor who introduced me to create digital products, something that I hadn't even considered before. And then you have crisis. And this is the moment of bigger challenge. Usually is emotional and intense. Right before launching my first digital product, my website crashed, and I almost lost my entire audience. I was almost ready to give up. Next step, we have treasure. The hero then gains a word or insight after pushing through the crisis. An example of that would be after recovering and relaunching, I finally saw results. My first course sale came through, and within weeks, I had a theme I had a steady stream of tasive income. Next time, they have a result. So this is kind of a direct result or benefit that comes from the treasure. So let me show you an example of that. Now, I make enough money from my digital products that I don't have to worry about money every month. So you're kind of telling the direct benefits that you are now getting from the treasure. And then the next step is return. So the hero or you as a creator, are returning is returning to your regular world or ordinary world, let's say. An example of that would be with my new vow freedom, I was able to cut down my work hours and spend more time with family. And then they have a new life. So your life is transformed as a result. An example of that would be, I became passionate about helping others find the freedom, too. That's why that's why I'm cleaning or I'm sharing my journey with you. So you're kind of showing them the transformation that you have or a new life that you're having. Next up, you have Rs lltion. You finally wrap up that ties everyday together. An example of that would be looking back, it was a challenging path. But if you're willing to put in the effort, you two can achieve financial freedom. So each point flows into the next strong progression and growth. So this structure is a fantastic tool for educational or entertainment videos because it makes the audience feel part of a transformative experience, even if the content is instructional. So now, for even more engagement, you don't have to tell the story in a perfectly linear way. For example, you can also use flashbacks or even jump between moments so that you can build suspense or you can also create curiosity and intrigue through doing it. An example of that would be you begin the video with a flash forward. One year after launching my first passive income course, I was making $10,000 a month. But here's the day, it didn't start like that. Then you then go back to the beginning of the journey and you walk them through the steps leading to that success. And you're kind of breaking it but using it in a way that even dries more engagement. So this kind of non linear approach usually adds unpredictability. So there are four key takeaways that I want to share with you for sharing a story driven script. So the first one is emotion escape. Whatever structure you use, it doesn't matter whether you use three X structure or Seer's journey. Don't just focus on facts. Let viewers feel the highs and lows. The second Tika key takeaway that I want to share with you is connect each step. Every moment should naturally lead to the next, and you have to create a flow that keeps viewers engage throughout the video. The third key takeaway is adding curiosity loops. Keep hinting at big moments or surprises so that you can maintain interest of your viewers and the final one and one of the most important ones is final impact. I highly, highly recommend you to end with a very, very strong resolution that delivers a clear takeaway so that you can leave viewers with a sense of closure and inspiration. So in conclusion, storytelling isn't just for movies. It's one of the most effective tools you have so that you can keep your audience hooked, regardless of your niche. By using either the three X structure or the Hero's Journey, you turn your video into a powerful, memorable experience that keeps viewers coming back from more. So thank you so much for watching, and our next class is going to be about open loops and payoffs. 4. Open Loops and Payoffs: In this module, we will dive into one of the most powerful tools for holding viewer attention, open loops and payoffs. Open loops are kind of questions or gaps that create a sense of curiosity and incompleteness in the viewer's mind. They're kind of like cliqhangers that keep viewers watching because they need that satisfying resolution. And when you try to build your script around those open loops, you're kind of tapping directly into a fundamental aspect of human psychology, our need for completion. And in this class, we will explore how to use this technique effectively, how to close those loops at the end and why it's essential to address the struggles and desires of your audience. Let's get started. Now, firstly, let's talk about the power of open loops. An open loop raises a question or implies a piece of information that is missing, playing on a viewers natural discomfort with incompleteness. And it's like starting a story without giving you the end date. Uh, let me give you an example of that. Imagine kind of a business related video titled File Habits of Millionaires You Need to Know. Right off the bat, you say, There's one habit that made more of impact on my success than anything else. But we will get to that later. So here in this case, we are kind of creating an open loop that makes viewers want to stay tuned so to find out that crucial habit, what that crucial habit is. Now I'm going to teach you how to create open loops in your script. There are a few techniques that you can use to create open loops into your content naturally. So the first one is raising questions without giving immediate answers. For example, in listical style videos like ten tips for XX, consider starting with a compelling question that you won't answer right away. For example, have you ever wondered why some entrepreneurs hit six figures or even seven figures in their first year while others struggle? I will tell you in a moment. So this is a type of open loop that raises questions, as you can see. And this way, you're kind of building anticipation. And by planting that question that you will answer later, you create small moments of suspense that hooks the viewers curiosity. And the second one is counting backwards in lists. When doing listicles or countn in videos about five strategies or seven habits for X, I highly recommend you to try counting down from the least important to the most important or from this one to the first one. An example of that would be instead of listing top five strategies from least effective to most effective, start with the fifth one and build up to one as the climax of your video. So this sort of countdown keeps viewers invested as they anticipate the most valuable tit at the end. And the third way is tapping into audio struggles and desires. Speak to the genuine struggle of your audience, pin points that you have. So that's why you have to create your audience avatar their pain points, their desires, et cetera. And you will use those in your script, and you have to offer the promise of solutions that will come later in the video. And this builds an emotional loop that makes them feel understood and gives them a reason to stick around. Let me give you an example of that. If you're targeting aspiring entrepreneurs, for example, you might say, If you're still stuck in a 99 to five job and haven't found a way out, you're not alone. I was there, too. And today, I will show you the breakthrough steps that how we scheme the grades. And as you just see in this example, you're kind of connecting with a genuine internal struggle, and they're going to stay to find out what these stemps are. So now let's talk about emotional peaks and valleys in open loops. Kind of taking viewers on a journey. So one powerful strategy is to create highs and lows within the video. This kind of leads viewers to a low point, struggle, a challenge they're facing, then guides them up to a high point with motivation, energy, or even a solution. This keeps the viewer emotionally engaged as they're on a roller coaster they want to see through to the end. Let me show you an example of a low point so that you can apply it in your own videos. If you're still relying on outdated sales strategies, you're probably feeling frustrated watching other businesses scale while you stay stagnant. Here you're making them feel the pain of inaction or outdated methods. So then you transition to a hind pot. After addressing the pain, you kind of lead to a solution. But it doesn't have to be that way. And today, I'm going to give you the exact sales technique that change everything for me. So in this case, as well, you're kind of building this emotional journey, intense loads that reveals struggles and highs that kind of offers solutions. And this emotionally this keeps viewers emotionally invested, and they will be eager to keep watching. Then there is also another thing that you can use to create open loops, which is assumptive questions. When writing scripts, you can consider using assumptive questions. These are theoretical in nature, and kind of let your answer lets you answer the viewers thoughts without directly posting question. And this kind of keeps the flow smoother and it will reduce the viewer friction. So an example of an assumptive question would be, rather than saying, Have you ever wondered why your cotton isn't converting, you can try. You might be wondering why your cotton isn't converting. Here's the answer. And you might be thinking, why this works? I mean, instead of forcing viewers to mentally answer a question, you're anticipating what they're thinking and deliberate their response directly. And this usually reduces the mental load and makes it easier for people for viewers to stay engaged because people on YouTube are usually not that active and honestly, they're not that active and they don't want to use their brain power honestly. And now you know how to open those loops and you also have to close them. And this is the key to satisfaction of viewers. So open loops are only effective if they are eventually closed. So if you create anticipation but never deliver the promised answers or solutions, viewers will feel unfulfilled and they will not trust you anymore. An example of that would be in a video about five habits of Millionaires, you have to remember that you reveal the most important habit you tease it at the beginning. This a off completes the loop and leaves viewers feelly satisfied. So now, let me show you how to use everything I talked about in this class so that you can also use it on your own videos. So now let's walk through a brief example script for a video on how to start a business with no money. So an opening who could be starting a business with zero capital might sound impossible. But there's one strategy the most successful entrepreneurs swear by. And I will get to that in just a bit. So in this open loaf, you are teasing an important strategy, but not revealing it right away. Now we're going to set up the problem, which is a low point. Most people think they need a massive budget to start a business. And if you're still struggling with that belief, it's likely holding you back. But what if I sold you the mindset could be the very thing keeping you from success. And in this case, you're addressing a common struggle, creating empathy, and you're kind of planting the seed of a solution. Now let's build curiosity with assumptive statements. Now that you might be thinking, sure, but how can I actually make it work without any money? That's where we're diving in, and now I'm going to use a countdown technique. You've got five strategies for you, and we will start with the fist and work out the way to the most important tip that made all the difference for me. And we're kind of keeping the anticipation building for that number one tip. And then we have a high point. So here this strategy I mentioned at the start, it's all about leveraging skills you already had, finding your niche and making it yourself in valuable without spending a dime. So by using these types of open loops, assumptive questions and countdown strategies, you're kind of laying yourself psychological. You're kind of using psychological triggers that keep viewers engaged. So Remember that, remember to address those audience struggles, use emotional highs and lows and close every loop. So as you script your next video, think about where you can raise questions, create suspends, and strategically deliver the answers. So in our next module, we will discuss how we use cullty action from start to finish. 5. CTA (Call To Action): So in this module, we will break down one of the most crucial elements of a successful video the call to action, CTA. The CTA is your ment to guide viewers on what to do next, whether that's subscribing, downloading something, visiting your website, or watching another video. If done correctly, CT can drive massive engagement and conversion. So we will use a three step formula that will make your CTs irresistible. A link, curiosity gap, and CtA or promise. So by connecting these elements, you will create CTAs that feel natural, urgent, and valuable. So the first step is link. And in this step, you're kind of establishing the connection. Before you dive into your CTA, you need to connect the dog for your viewers. You want to show them why the next step is a natural progression from what they have learned in your video. So this step is about creating a bridge that links the content of your video to your CTA. Let's say your video was about how to start a business with no money. After walking them through the steps and tips for getting started, you want to provide them with a resource to help them take the next step, and you will say, now you learn how to start your business with no money. But if you want to dive deeper and uncover the exact tools and resources I used to get my first client, you need to take it a step further. So here you're kind of linking your content to the next natural step, and they have learned the basics, and now you're offering a resource for more in depth knowledge. You're connecting what they have just learned to the promise of something more valuable. Step number two, curiosity gap. So you build anticipation and urgency. After you've linked your content to the CCA, it tends to open a curiosity gap. This gap plays on the desire for more information, and this kind of keeps them engaged, and they will invest their time in learning the next piece of the puzzle. So the key in this step is to make them feel like they must act now to fill that gap. And you can do it if let's say you want to pose the problem they're facing and it's going to usually be often related to the topic of the video itself. And you imply that they won't get the full answer unless they take action. So this creates discomfort, and they don't want to be left in the dark. Now, let me give you an example of that. If you're still wondering how to find paying clients without spending a dime or where to focus your energy to see results, I've got the perfect solution. But to get access to the full strategy and exact steps I used to lend my first ten glands in 30 days, you need to check out this free guide I put together. Notice how you posed a question or problem. Like, the problem is finding clients, knowing where to start, and you implied that the viewer won't get the full unless they act. So then you build curiosity and urgency. So the third step is CTAs war promise. You kind of direct it's kind of like a direct action or give them a reason to act now. So this is where you kind of give the viewer a clear instruction to what to do next. But instead of just telling them to click the link below or make a promise about what they will get by taking action, your CTA should feel more like a natural consequence of the curiosity gap, and it should promise value, not just a simple task. So the key to a great CTAs Promise is to make it actionable, specific and tie it to immediate value. And these are three things that motivates viewers to act right away rather than putting it off. So an example of that would be click the link in the description to get instant access to my step by step guide on how to get clients without spending any money. This guide is packed with the strategies that help me build a sustainable business from scratch. And it's completely free. Don't wait, take action now and start building the life you deserve today. Here you've given them a direct action, which is clicking the link and you made the promise. Step by step guide, and it's packed with valuable strategies. And you've also added urgency. Don't wait, take action now. Thank you so much for watching this class and see you in the next one. 6. Mistakes To Avoid: Mistakes to avoid. And in this module, we're going to discuss the most common mistakes creators make when writing scripts for their youTube videos. And honestly, these mistakes can hurt your videos retention and even engagement. So it's kind of let's break down five major mistakes you should avoid and how you can fix them to create more compelling scripts. So mistake number one is giving the payoff before the context. One of the biggest mistakes you can make in your script is giving away the payoff too early, only to spend the rest of the video explaining it. So this breaks the flaw of your video. And usually you will see a huge drop off in each chapter of your video if you make this mistake. And they kind of feel that they've already received all the value before they get to the heart of the concept, the entire chapter of the video. Let me give you an example of that. Let's say you're creating a video about how to generate leads for your business using organic content. If you immediately tell the audience, one secret at the very beginning, like you mentioned what that one secret is then you'll see very huge drop offs in the retention. And then if you spend the next 2 minutes explaining why this is reported, well, by then, the viewer has already heard the payoff and there is no mystery left to keep them engaged. And I have good news for you. And instead of instead, you can actually hold the payoff until later, and you can start building anticipation throughout your video. The trick is to start with a hoop that teases the payoff, but doesn't give it away right away. Uh an example of that would be, what if I told you there is a way to generate leads on autopilot without spending time on ads. Stick around because I'm going to reveal exactly how I did in just 30 days. You're not revealing why how you got how you generated leads without spending your time on ads and you're kind of generating creating anticipation. Then you can gradually explain the steps and build suspense before finally revealing the payoff towards the end. Another mistake Creators M is not analyzing their retention graphs. Retention graphs usually show how much of your video people are watching. And where they drop off. If you're not looking at this data, you've kind of missing key insights into how well your scrint is performing and it gives you an idea of what your audience likes, yeah. And it kind of gives you the answers for questions like, are viewers dropping off right after your intro or are they living during a specific section of your video? So a solution to that is always reviewing your retention graphs after uploading your video. I highly recommend to review graphs after about two days, and that is a time when the data is going to be more complete. And if you see viewers leaving early, it's time to tighten your int row. Make your hook more engaging and more relatable. This is also another mistake that a lot of people do. Some people's interests are too general or they're not relatable to their own audience. And try stating or starting with a bold statement or kind of an intriguing question that forces the viewer to stay. And the third step is lack of structure in your script. I've seen a lot of creators. They don't give enough thoughts to the structure of this script. And it usually results in a video that feels disorganized and it kind of drags on. So the audience doesn't want a video that feels like disorganized or so that's why you have to make them feel like they're on a journey, and you also have to have a clear beginning, middle, and end, and the right painting as well. So an example of this mistake would be if you're creating a video about how to improve your sales copy, you might start by discussing one point then jump to another and then touch on something else completely without ever trying it altogether. By the time you get to your conclusion, the viewer might feel lost. So a well structured video keeps the viewer on track and engaged. I highly recommend you to organize your script in clear sections, and you can use smoother transitions. Example, the first one would be intro. You kind of briefly introduce the topic and hook the audience. Then the main content, you break down the content into clear digestible points. I highly recommend you to have three points in your video, and they have to be clear strategy one, strategy two, strategy two, strategy three, and also tell the viewer that you are going to show the exact three strategies in your intro as well so that your audience will not feel like this video is disorganized. And then conclusion or CtA you kind of provide a call to action, and I already taught you how to script those TDs as well. Mistake number four is overloading the script with information. I still so, so many critters, they try to pack too much information into the scripts. And that's why a golden rule for you is have 2-4 points in your script or your video. And a lot of people think that the more they provide, the better, but we as humans cannot digest a lot of information. And when you overload your audience with information, they won't retain most of it. And honestly, your message will be lost. One of the biggest mistakes that I see creators make is failing to connect emotionally with the audience. If you don't address the emotions, pinpoints and desires of your own unique audience, you're making one of the biggest mistakes. And your video will kind of feel detaged and it won't resonate with your viewers. An example of that would be imagine a video about growing a business and it's filled with facts and figures, but it doesn't address the emotional struggle of starting a business from scratch. Your audience might be feeling overwhelmed, frustrated or stunk but if you ignore that and dive straight into strategies, you're missing a key opportunity there. And to fix this, you need to emphasize with your audience and talk about their struggles, challenges, or aspirations. And you can also genuinely talk with your viewers and ask them one in one, what are their struggles? What are their desires if you're not sure about those things? And a revised example of that would be I know how it feels to be stuck struggling with no clear path forward, wondering if your business will ever take off. I've been there. I was frustrated, lost, and wondering if it was even worth it. But there are discovers three strategies that completely changed the game for me, and I'm going to share them with you. And this part is kind of showing your viewers that you understand the situation and you're offering a solution that will help them feel better. And by avoiding these common mistakes, you will be able to craft scripts that engage your audience, keep still watching, and drive real results. And remember to always test, analyze your retention data, and improve your scripts over time based on feedback and retention data. A little tweak here and there can make all the difference in the world. So stay tuned for the next module. 7. The Micro-Tension Protocol: Let me ask you something. When was the last time you watched the YouTube video and physically couldn't stop watching? I'm talking about those videos where your finger hovering over the skip button, but something really primal inside your brain won't let you click away. And right now, I'm going to share something the top 1% of creators Nell, but nobody is literally talking about those things. And this is not some literally basic advice on how to make good tell nails, but this is the hacking deepest parts of the human brain. And I discovered this technique when I was at my lowest point as a creator, three years ago, where my channel was dying and I wasn't getting a lot of use. And at the time, it felt so bad. And I remember sitting in my room, the same fill the room where I used to waste my life away staring at my pathetic view count, and I literally felt like a complete failure. But then I discovered something that literally changed everything for me. And at that time, this experience was one of the best experiences so far. And that was learning micro tensions. Micro tensions are the psychological weapons that force viewers to keep watching, even if they don't really want to keep watching it. And in this video, I'm going to give you the exact protocol I used so that I could implement these weapons in my videos and that's actually the same protocols that took me from 300 views to so many tender fathoms of views. And this is actually for the top 1% who are really serious about transforming their content and those who are willing to put in the work so that they can understand the psychological principles so that they can make their viewers addicted to their content. If that's you, let's begin. So the first section that I'm going to be talking about is the science of addiction. And this section is by far the most important one. And before I break down the seven microtension techniques, you need to understand why they actually work. Your brain is a prediction machine, and every second of every day is trying to predict what's going to happen next. And when those predictions are disrupted, when there is a certainty, your brain releases dopamine, and that is right. The same chemicals release when you take drugs, when you get a notification on your phone, your brain is desperate to resolve that uncertainty. And I actually discovered this when I was at my lowest point in my life. And I was pathetic. I would stay up until 4:00 A.M. Browsing the darkest corners of the Internet, looking for those types of tips, and just something hit at that time. And my channel literally was dying and my life was falling apart, and I had literally almost no knowledge about YouTube screenwriting. And I was kind of literally struggling with creating video ideas, but one part was so falling apart, and I was scrivering. And I saw so many people. They were using psychological principles, but I didn't know what they are. And then I realized that they were micro tensions, and now I'm going to share them with you in detail. So micro tensions are small moments of suspense and uncertainty that force the viewers brain into seek resolution. They create an itch that must be scratched. And if you felt this before, when a video says, wait until you see what happens next. And even though you know it's manipulation, you still keep watching it. And that's the power of micro tensions. And I'm about to give you set in those techniques that will literally transform your content forever. So if you're ready, we will begin because once you learn this, you can learn it. You will see these techniques literally in every popular video. So let's begin with technique number one. And technique number one is what I call the implied danger technique. And this one is so powerful, and that's the first most powerful microtension technique, which is implied danger. And now let me explain what that means. And this is actually used by creators like Mr. Best, and it's all about reading the feeling that something bad could happen at any moment. Think about Mr. Rebst's challenge. Last to leave the circle wins 500 grand. Your brain immediately starts wondering what will happen to make people leave? How hard will it get? Will someone get hurt? But here's the Gs part about it. Net explicitly says anything bad will happen. He just implies it through his tone, through cuts, through music. And this is something that is used in most successful videos. Instead of saying, Here are five habits that improved my life, you can say five habits saved me from being broke. Do you see the difference? One is boring. The other implies danger. It implies that without these habits, that person would have been destroyed. And now let's talk about how you can use it in your video. So the first thing that you want to do is to identify the stakes in your content, amplify those stakes through your tone, and you can use words like dangerous, risky, almost failed. Make sure to never reveal exactly what the danger is. And remember that this works in any niche. Cooking channel, for example, you could say, I almost ruined this $2,000 vacuu. In finance, these three mistakes bankrupted. The key is to make the viewer feel that by clicking away, they might miss something catastrophic. But that's just the beginning. Now let's move on to technique number two. And that is almost their strategy. And this one is used by so many educational videos. And whenever you use them, like, your retention rate usually goes up. And this is exactly what Ryan Trehan used in his penny series to get millions of views. It's all about creating a goal, and then keeping it a viewer on the edge whether you'll reach it or not. So think about it. When Ryan Trehan says, I only need five more dollars to buy a bus ticket to the next city, your brain is desperate to know if you'll get it. And I've seen this used in a video where the person tries to make $100 in 24 hours, starting from nothing. And I saw the scenes at hour 22, and that actually video got over 100,000 views on a small channel. And let me tell you how you can implement it in your own channel. So firstly, set a clear specific goal in your video. Show yourself getting close to that goal and make sure to introduce obstacles that threaten the goal and make sure to keep the resolution uncertain. This literally works for literally every type of video, whether it's finance fitness channel or an art channel. For example, I almost completed this painting in 24 hours until the disaster struck. The human brain is wired to want completion, and by keeping the goal just out of fridge, you're forcing viewers to stay until the end of your video. Now it's time to talk about technique number three, and that is conflicted thought hook. And this conflicted thought hook is what I learned a couple of months ago and literally changed my entire approach. And this is exactly what creators like Iman Gatz use to keep you watching the self improvement channel. It's all about presenting a contradiction in your thinking, a moment where you realize something you believe was completely wrong. And I like, I actually saw a lot of my friends using it when they were at their lowest time. They made a video called Everything I believed About success was a lie. And they talk about how they used to think success was about fancy cars and watches, but how impossible was that? And that video changed the channel forever. And let me talk about why it literally works so that you can apply it. So your brain hates cognitive dissonance. When when someone says, I was wrong about X, you need to know why it's wrong. It also signals a transformation story is coming help. It also tells you valuable information that changed someone else's life. You can use this in any niche. Cooking, for example, you can say, I've been cooking pasta wrong in my entire life. And that's an example of how you can use it. So the conflicted thoughts create an open look in the viewer's mind, and they physically cannot close that loop if they don't watch that video. And that brings us to technique number four. And this one is the one that I like the most, and that is called delayed Reveal Method. And I've actually learned about I learned it about three years ago, and this is exactly what Alib Doll uses in his productivity video to keep you watching for 30 minutes, sometimes 40 minutes. And it's simple, but it's devastating. You promise a specific piece of information, but you don't deliver it immediately. Well, I actually used it when I was trying to rebuild my life, and I made a video called The One morning habit that changed everything. And I spent the first 5 minutes talking about how terrible my mornings used to be and how I would wake up and immediately check my phone, how I would, like, do all of those things. But I didn't reveal the habit until sudden. And guess what? My audience retention was 85% to that point. And here's the formula that you can use. So firstly, promise a specific piece of valuable information. Explain why this information changed your life and how you change your life, and then start delivering related information and contexts about it and then delay and then talk about that main reveal. So and let me tell you how you can use this for NHelF Beauty Chanel, you can say, I discovered the product that cleared my skin in seven days. And as you can see, this works for any type of channel, even beauty channels, as well. So this delayed reveal creates a hunger for information, and a hungry viewer will not click away from your video. Now let's move on to technique number five. And it's all about questions, but those questions should be unanswered. And there's also the setup part that is really important to create. So let me explain that for about a minute. So this is what creators like Logan Pol use to keep you watching the story driven content. So what he does is that she just opens a question that seems impossible to answer, a mystery that needs solving. And I actually learned that when I was struggling with my mental health, and I saw a video about the title, why do I keep sabotaging my success? And that opened the question, shared examples of how that person would get close to success and then ruin it. But he didn't answer why until near the end of the video. And here's how you implement this in our own video. So firstly, open with a question that seems difficult to answer. Make this question personally important to yourself and then provide examples that make the question more intriguing. Then you can tell the answer later in the video. Example, in home renovation niche, you can say, why does this $5 tool outperform equipment that costs 100 times more? As you can see, you can apply all these principles in any niche. And this unanswered question creates a knowledge gap in the viewer's mind. And that gap is so painful to be unfulfilled. And now it's time to move on to technique number six, and that is hidden information trick. And if you understand this, I'm sure that this is the most important part of this antist of this Skillshare class. And this is what makes Netflix documentaries to be so bingeworthy. It's all about explicitly telling the viewer that you have information. You're not sharing it. And I've actually saw this being used when someone was sharing the entrepreneurial journey and they would say, I'm about to show you something that completely changed how I think about entrepreneurship. But then they deliberately not show the thing for several minutes, and that would build up, build up to it. And here's how you can use it. So firstly, explicitly states that you have valuable information. Then emphasize how important or shocking this information is. Then you can delay revealing it by providing necessary context first, and you can say, you won't believe what happens next, and then you talk about the rest of it. And this works for any niche, for example, in a travel niche, for example, you can actually use it. For example, you can say, what the locals told me about these destinations isn't in any guide book. And that hidden information technique literally creates a curiosity at that is almost painful for the human brain not to close. And Nita you have technique number seven, and that is visual tension approach. And that is the really powerful one, as well. And this is what Kasey Nystat used to build his empire. It's all about creating tension through visuals, not just words. And if you think about Kasey showing an empty airport during COVID, then music playing, no explanation given. Your brain is screaming. What happened here? Why is it empty? I actually saw being used in a lot of videos where the person was rebuilding their life and they would show al of those messy room. Then they would cut to a clean room with no explanation of how they got from one place to another. And here's how you can implement. So firstly, show visuals that seem incomplete or mysterious. You can also use music to heighten those emotional tension. You can delay explaining what the viewer is saying. You can also create visual contrast that be for explanation. So let me tell you an example of gaming channel so that you can use it. You can show the final boss defeat it before explaining your strategy. Micro tensions create that urgency that they need. So if you enjoy this episode, then you would definitely enjoy the next one, so make sure to watch the next class as well. 8. Pattern Interrupt Techniques: Listen up, because I'm about to share with you something that can completely transform how you write scripts for your YouTube videos. And I remember when I first started creating videos, man, I was clueless. My content was painfully predictable. I start with, Hey, guys, welcome back to my channel and, like, ramble for 10 minutes. And I would end with Don't forget to like hisp. And guess what? My audience retention looked like a cliff die. People were clicking away faster than I could say algorithm. That was until I discovered the secret weapon that literally changed everything for me, the pattern interrupt technique. Well, and in this video, I will be pulling back the curtain on this game changing strategy that top graders like Mr. Rubis Ryan Trahan, and Eman Gads use to keep millions of viewers absolutely glued to their content. And by the end of this deep dive, you will know what pattern interrupts are and the psychological reason they are so effective. The eight specific types of pattern interrupts that work like magic. And exactly how to implement them in your scripts, regardless of your niche, you'll also learn really examples from videos that have crushed it using these techniques. And let me tell you something. This is not just theory. This is the exact framework that I've used to Tenex my own retention rates and help hundreds of students transform their content from forgettable to unforgettable. So now before we dump in, I need you to understand something really crucial. The human brain is wired to tune out predictability. When your viewers can anticipate what's coming next, the attention drifts. Game over. But when you strategically disrupt those patterns, that's when the magic happens. That's when you command attention. So grab notebook, eliminate any distractions that you have right now, and let's dive into the most powerful technique play making YouTube videos that viewers simply cannot click away from. So let's start off with Section number one, which is psychology of the pattern interrupts. The science of those breaking patterns. So let's get inside your viewers head for a minute. So the human brain is a fascinating tradiction. It craves patterns and predictability because they help us make sense of the world. But here's the kicker. It also gets bored by the same predictability. Think about it. When was the last time you watched a video where you knew exactly what was coming next. How long did you stick them out? Ask yourself. Not long, right? Here's what's happening in your viewers brain on a neurological level. So when someone starts watching a video, their brain quickly establishes expectations about what's coming next. Oh, this is just another talking head video about productivity tips. And once that pattern is established, the brain starts to tune out. But this is where it literally gets exciting. When you suddenly disrupt that pattern, something incredible happens. The brain releases a burst of dopamine, to feel good neurotransmitter associated with pleasure and reward. And this dopamine hits forces the brain to snap back to attention. It's like hitting the reside button on your viewers focus. And this is powerful stuff. This is how you hack attention. And I actually experienced this firsthand when I completely revlve my script writing approach. And in one of my videos by productivity hacks, I was explaining a fairly technical concept, and I could feel the energy dropping. So mid sentence, I suddenly switched up to an extreme close up and I just whispered. But what I'm about to tell you next is the real secret nobody talks about. At that time, my retention at that exact moment shot up by 30%. People who were about to click away suddenly were decided to stick around. And that's the power of a well placed pattern interrupt that you can use. But here's what most creators get wrong. They use pattern interrupts randomly without any strategy. That's like throwing darts blindfolded. You might hit the target occasionally, but you will miss more often than not. And what I'm about to show you is how you deploy pattern interrupts with surgical precision for maximum impact. Let's right now break down the eight specific types of pattern interrupts that will make or transform your content from predictable to absolutely riveting. And those eight types of patterns, they are so amazing. So type number one, the first type is the sudden, the simplest and actually incredibly effective, and that is called the sudden change in visuals. Mr. Beast is the absolutely master of this technique. Have you noticed how his videos never stay on one shot for more than a few seconds? He's constantly shifting from wide shots to extreme close ups, from steady cam to held hills, from normal speeds to slow motion. This isn't random strategic visual pattern interruption. Let me show you exactly how to implement this in your scripts as well. Instead of writing, today, I'm going to show you how to optimize your workout routine. Instead, write this. Today, I'm going to show you how to optimize your workout routine. You zoom in dramatically. And the third technique might actually be dangerous if you don't follow my exact instructions. Can you see the difference? The visual change creates a subconscious jolt in the viewer's mind that says, pay attention. Something important is happening. And this literally works brilliantly in explanation videos when highlighting key points, in reaction content, when emphasizing emotional responses, in challenge videos when revealing unexpected twists. And I literally remember implementing this in my video about financial habits, and the retention was typically dropping around the two minute mark. So I added the script notes for three strategic visual changes. There was a sudden zoom, and then after a minute, there was a quick cut to errol, and there was also a split screen comparison after about 30 seconds. And the result, my average reiteration increased by 12%. So make sure to do your next strict and mark at least three places where you can insert a dramatic visual change. You can focus on moments where you're delivering information or you're transitioning between topics. Type number two, the next pattern interrupt that can literally immediately recapture wandering attention is the sound effects. Your viewers' brains are constantly filter, filtering out those background noise. But when you introduce new sound effects, it suddenly it suddenly demands attention. And the key word here is like, being not using the same sound effects over and over again. So, for example, instead of writing, let me tell you what happened next, you can write Let me tell you what happened next, and there could be a scratch sound effect. Everything went completely sideways. For example, popular mem channels and, like, top tier bloggers use this constantly. Think about the cartoon Boeings records scratches and dramatic music things that punctuate the content. This literally works incredibly well. In comedy like mostly entertainment videos and also in storytelling videos when highlighting twits. And I've actually seen being used in tutorials when emphasizing warnings or important steps. And initially, I was skeptical about this technique, and it seemed a bit cheesy, but when I tested in a story based video, in an educational video, the data was undeniable. There were three strategic sound effects at points where it was natural, and those moments turned into retention peaks instead of valleys. And the magic class in unpredictability. And your sound effects should be relevant to the content varied throughout the video, and they should also be timed at moments when attention might naturally being. The keyword here is natural. And you can also create a sound effect plate for each video three to five carefully selected sounds that will match your content tone. That's going to be enough. Don't use the random ones. So now it's time to move on to the third type of pattern intro. And if you want to see a master of the abrupt story shift in action, look no further than Ryan Rayhan. This technique is about creating narrative diplash in the best possible way. You're leading viewers down one story telling path, building expectations about where things are going. And then, boom, you steadily pile on to something completely unexpected. So here's how you can script this. Instead of saying, so I went to the store and bought all the supplies I needed for the project. Instead, you can say, you can write. So I went to the store and bought all the supplies I needed for the project. But what happened next changed everything. The cashier handed me the notes that said, and then you're going to say what the notes said. Can you see what I just did there? I created a mini Claf hanger that makes it nearly impossible to look like a way. And this pattern interrupt works wonders in vlog and also in day in the life content. And it also works in challenge videos where you want to create unexpected obstacles. And the last place where it works is documentary style storytelling videos that you see on YouTube. The key is to make it to make it work is like creating those genuine ones. Uh, so when I implement this in my own content in one of my videos, I know that something fascinating. The moments where I used abrupt store shifts were not just good for immediate retention. They actually increased engagement for the entire rest of the videos, but. Why? Because once you've surprised viewers once they stay tuned in because they're wondering what the next surprise is going to be. And make sure to look for natural transition points in your script where you can insert an unexpected twist. And the best places are often when you're moving from one subtopic to the other one. And now it's time to move on to the next pattern interrupt. And it is deceptively so simple but incredibly powerful, and this is the unusual facial expression or gesture. PJ Pi built an empire on this technique. His exaggerated reactions and unexpected physical comedy, creates constant pattern interrupt or breaks that keep yours engaged. Now, you might be thinking, but this is just about being entertaining on camera. Well, this technique is a little optional, and I only recommend it to 1% of creators for those that feel natural to use this technique. Now let's move on to the next type of pattern interrupt. And the sex pattern interrupt that I'm about to tell you is all about breaking the fourth wall. The pause and ask a question trick. This technique literally creates a psychological shift from passive viewing to active engagement. And here's the formula for this technique. So instead of writing, this strategy will help you save more money each month, instead, write this. This strategy will help you save more money each month. Wait, let me ask you something. How much are you currently saving? Take a second and think about the actual number. Have you calculated it recently? So what makes this so effective is that it transforms your monologue into a dialogue. Even though viewers can respond directly, the question prompts internal reflection, and this works especially well in type of videos of educational and tutorial content. And it also works in financial or health related tabies. And the key while using this is to make the question specific enough that viewers actually pause to think about their answer. And I've actually found this technique pretty powerful at the 30% of the video or 60% marks in my videos, points where retention typically starts to drop a little. Here's a word of caution. Don't overuse this pattern, interrupt. One or two well placed questions per video is playing. More than that, you risk creating a new pattern that viewers will start to tune out. After you ask me a question, also follow with, I will wait or actually pause the two or 3 seconds. And this literal reinforces the pattern break, and this is something that is so helpful. So now let's move on to the seventh type of part Interrupt. And this is the one that Kasi Knightstad has mastered. Which is the cut to g roll of something wildly unrelated. And this technique literally creates visual whiplash that instantly recaptures attention. For example, instead of saying, one of the biggest challenges entrepreneurs face is time management. You should rate one of the biggest challenges entrepreneurs face is time management. And then you cut to roll of yourself walking in a chaotic city traffic with honking horse, life comes at you fast, and without a system, you'll get run over by the demands of your time. See what happens there. The seemingly unrelated visual or viral, as I sold, literally reinforces that message metaphorically while breaking the expected pattern. And this technique literally works brilliantly, especially in travel and lifestyle videos. The key is creating a metaphorical connection between your unrelated viral and your actual point. And without that connection, it literally feels random rather than purposeful. So when actually one of the creators I follow implemented this in a video about decision making. He scripted a cut to a footage of a chess match that he was where there was a critical moment in his explanation. And the retention and spike was, I believe, significant there. And for the next video, try to brainstorm 385 viral ideas of you, actual your own virals, so that retention is going to be high on your YouTubN. So the next type of pattern interrup is perhaps the most psychologically powerful ones, the contradiction setup. Iman Daze uses this to devastating effect in his business content. He will say something that seems to contradict conventional wisdom or even his own previous statements, and that creates immediate cognitive dissonance. So instead of saying, building an email is important for online business, you should say email marketing is dead. At least that's what most Gurus want you to believe. But the data tells a completely different story. So can you see the difference here? The difference is so huge. This works because it creates what psychologists call cognitive dissonance. That's a mental tension that demands resolution. And when you present a contradiction, viewers will literally feel compelled to keep watching to resolve that tension. And this technique is perfect. For any type of education or video. Maybe it might be business or maybe marketing content, maybe it might be self improvement. And it also works the best in controversial topics or controversial issues. Make sure to have a genuine value adding resolution as well. It shouldn't just be clickbaity so the viewers will not feel manipulated. I was first amazed at the impact. When I first used this used it in my own video about, like, to do lists, and when you do them incorrectly that, it will not work. Yours will feel disappointed at you. And this technique literally works best at the beginning of your video or at major transition points, not at the explanation or example parts of the video. 9. Testing Hooks: Your YouTube success is being hurt in the first 15 seconds of your own YouTube videos. I don't care how good your content is. I don't care how much value you're providing. I don't care if you spend 40 hours editing your video. If your hook doesn't grab viewers by the throat and force them to keep watching, it's all useless. And you're literally dead in the YouTube algorithm. And that's why mastering hooks is the most important one. Look around you right now. How many unwashed YouTube videos are sitting in your YouTube studio? How many pieces of content that you pour your soul into? Are you getting 9,753 or maybe 200 is. It's not because you're not good enough. It's because you were gambling with your hooks instead of testing. And I was exactly where you are right now. Three years ago, I was creating video after video thinking one would be my breakthrough. I would spend days crafting what I thought was the perfect content, only to publish and watch it get buured by the album. My channel was on life support. I had very few subscribers after months of consistent uploading. And until I discovered what I'm about to share with you in this class, it literally was so hard for me, and that's why I'm going to reveal the exact five hook testing methods so that you can transform your channel from a ghost town to a thriving community with millions of people. This is not some theory. This is not what should work. This is the battle tested system that I've personally used to create hooks that have generated that have generated tens of thousands of s. And these exact methods have helped so many people as well. So put away your phone, close your other tabs and give me your complete attention for the next ten to 20 minutes because what I'm about to share with you is the difference. Between remaining invisible and becoming unstoppable on YouTube. So let's die it. So firstly, we need to understand the psychology of a hook. The brutal truth, you also have to understand the brutal truth about the psychology of people. Before we get into those specific testing methods, you need to understand something that is very crucial. And you should understand how humans viewers process the content or the information that you're talking about. Your viewers don't care about you. That's the first hard truth that you have to expect. Let that sink in. They don't care about your journey. They don't care about your struggles. They don't care about your channel goals. They only care about one thing. Which is what is it in for them? When someone clicks on your video, their finger is hovering over the black back button. Their mind is searching for a reason to leave, and you only have approximately 70 seconds to convince them to stay. Think about it, 7 seconds. Do you think that's a long side? No. This is the psychological battlefield you're fighting on. And most readers are walking into this work completely unarmed. They're relying on their gut feeling, thinking that this hook sounds good to me. And then wondering why the retention graphs look like a sky slope. I know this because I was this creator. I would open my retention analytics and physically wince at how quickly viewers were abandoning my videos. But here's what changed everything for me. I stopped guessing and I started testing. When I implemented these five testing methods that I'm about to show you, my average retention in the first 30 seconds jumped from 38% to 69%. And that is true. Think about it, nearly doubling the amount of people who stick around past your intro. That's the difference between a video that dies into obscurity and one that algorithm pushes to thousands or even millions of views. And now let's break down each of these five methods in detail so that you can implement them immediately so that you can see results with your very next video. So those five hook testing methods are actually used by me and by so many other people as well. So the first method is something that you can implement today, even if you have a small channel. And that's the best part, even if you have a small channel, you can literally use it. I called this the comments poll test, and it's absolutely golden for getting direct feedback from the people who matter most your existing audience. Here's exactly how it works. There is a step by step system that you should use. So firstly, you have to create two to three versions of your hook for an upcoming video. These could be completely different approaches, not just minor webbing changes that you can put. Then you can post those as a YouTube TimminityPoll, and ask your audience to vote on which one they found most compelling. Let me show you a real example from my own from one of my own gens. So last year, I was creating a video about what one Iles and mistake I had made, and I had two potential mistakes Hooks. Hook one, how I lost two bands in 24 hours in Isles. And the second hook was, I made a two band Ilsonstak. Don't do this. Now, in my mind, I hooped Hook one was the obvious winner. It's direct because it has a specific number and it creates curiosity. That's what I got. But when I put it into my audience, Hook 21 by a landslide, 76% of my audience said they would be more likely to click and watch a video with the second hook. Japanese 6%. Imagine it for a sec. And here's the fascinating part. When I ask why, they actually said that they preferred the second hook because the responses revealed something profound about human psychology, and they said so many reasons why the second hook was better. People were more drawn to the hook that promised to help them avoid that mistake, rather than just hearing about my failure. And this is why testing is so powerful. And your audience will tell you exactly what resonates with them. If you just ask them as a YouTube community post. Now, I know what some of you are doing, but I don't have enough subscribers to use the Community tap yet. Don't worry. Even if you haven't unlocked the Community tap, you can use so many other es pinned comment on your most recent video, or Instagram or Twitter. If you have followers there, quick poll in your email newlier. The platform doesn't really matter. What matters is getting real people from your own audience, from people who are actually watching you instead of relying on your gut. And when I actually started implementing the comment poll test, my clickthrough rate, my retention rates in the hook parts, literally skyrocket. And this method works because it directly engages your existing audience. The people who are already interested in your own content. The feedback is pure gold because they represent your target audience. And they are the ones who watch your video at the end of the day before your next video so create two to three different hook options, completely different ones, and post them as a community Paul. Give your audience 24 to 62 hours to find the winning hook. And trust the data, not your guts. Method number two, the second method is for those who want to get serious about data driven concitration. And I'm talking about AB thumbnail and title testing. That's a game changing approach so that you can optimize your hooks. Your thumbnail and title are your hook for cold audiences. They are the first thing potential viewers see, and they make a split second decision based on those elements alone. So that's why it's so important. So how do you test them effectively, though? You're going to leverage tools like Tube Body or bit IQ that allows you to run actual AB tests that run on both thumbnail and titles, not just thumbnail. Here's exactly how to do it. Step number one is to create two or three different thumbnail designs that represent different hooks angles. Step number two is to write two completely different titles that complement those each thumbnail that you will make a test. Then set up an AB test and it should run for about 48 hours is the average that I find useful. And then you can see the CTR average iteration, and you can permanently implement the winning combination. And let me tell you a test that completely shocked me. And I saw a person one person's video about study techniques, and they had two different thumbnail and title options. The first option was the secret trick to study faster. The second title was why smart students study differently. Now, I was convinced that Title one would wig I promises a specific benefit study faster and uses the Pow what sequt. But when that person tested against each other, hook two trophoneHok like Title two trophone Title one by 23%. Can you see the difference? 23%. That's so huge. Just by, like, AB testing it. So here's the insight that literally changed my entire approach after hearing this. The second title position the viewer as already being smart, it appealed to their identity, not just their desire for a quick tip. And this is why data beats intuition every single time. When you ABTest your titles ta malls, you're not just guessing what might work. You're letting your actual audience tell you with a clicking behavior. The third method leveraged the explosive growth of short form tent to test your titles and hooks with minimal effort. And I call it the short form test, and it's absolutely brilliant quickly validating whether your hook has stopping power. Here is the brutal truth, reality that you need to understand. If your hook can capture attention in a fast paced environment like TikTok or YouTube Twartz, you won't work in a long form video either. You need to understand that. Short form platforms are hook testing gold mine. They are the best ways to test your hooks, and here's exactly how to implement this exact method. Firstly, take a hook and create a 15 to 32nd short form video that delivers just the hook and a tiny bit of payoff as well. You could post it across platforms, YouTube shorts, Tik Tok, Instagram reels. You can track the view to completion ratio and those engagement rates. If it performs well, use that exact hook for your long form video as well. And let me share how this method completely transformed one of my successful videos on my first channel. I was playing a video about my experience taking ILS tests, and I had a hook in mind, but I wasn't sure if it if it would resonate. So I created a quick 37 seconds YouTube Ford with just the hook. I tried taking tests for ILS exam every single day, and that short got the most Vs out of all the shorts in 48 hours on my channel. And I instantly knew that I had a winning hook and I rushed to create the full video using the same exact hook, and guess what? It became my most viewed video ever. On my entire channel, and it was a Tenex of 20 X Outlier. And the beauty of this method is that it's not just a test, it's also a promotional strategy. Those who see your short form shorts, and they want to know what will the other sections of the payoff as well. But here's the caveat. This is important. If your hook bums on short form, it's a clear sign that you need to go back to the drawing board. Don't ignore this data. Don't tell yourself, maybe it will work better in line form. I mons. So that's a great method that you can implement. And so the fourth method is perfect for creators who have built a community around their content. I call it the discord or private audience test, and it's absolutely invaluable for getting qualitative feedback on your hooks. Numbers tell you what is happening, but direct feedback tells you why. And you can use it in any platform, Discord, school slack and the first step is to create a private space where your most engaged followers can give you feedback. That could be Discord server, it could be a telegram group, it could be a WhatsApp chat or even a private Instagram account or a school community. Share two to three different hook options with this group, and you can ask specific questions like, would you click on this video or what does this hook make you curious about? And you can look for patterns in the responses so that you can identify your strongest hook. And when I was struggling to grow my channel past 1,000 subscribers, I created a small slack server, and I invited my 100 people in my newsletter, and I was working on a video about that test preparation, and I had three different hook ideas, and I shared all three with this group, and I asked for their honest feedback. What happened next literally changed everything to me. And I still remember that moment when not only did they tell me which hook they preferred, they literally told me, they explained me why in ways I never would have understood through quantitative testing alone, they pointed out specific words, the greater curiosity, phrases that felt cliched and even suggested alternative options or approaches that I haven't even considered before. And that video ended up getting three more views than my average videos because it had a very high retent rate for the first 30 seconds. And the power of this method is that it gives you insight into the thinking process of your viewers. You just seeing what they click on, you're understanding why they click and why the attention is hills at that time. But there is an important caveat here. Make sure that your private group represents your target audience, not just your friends or family who might give you biased feedback. When I implement this testing method consistently, my audience retention for the hook parts literally increased by around eight to 10%. So make sure that you create a private group with around 100 to 500 of your most engaged followers. Make it clear that this is a space where they can help shake your content with the honest feedback, test all your hooks with this group before even publishing it. The fifth and the final and most important method is cutting edge, and it's something that most graders aren't utilizing right now. And you can take this opportunity so that you can be the first people who can use this brilliant idea, AI prediction model. And it's absolutely revolutionary for refining the language and psychology of your hooks. Now, to be clear, AI will never replace human feedback completely, but it can provide valuable insights when you use it correctly. So if you want to implement it, here are step by step guides on how to implement it. Firstly, draft two to three different hooks for your video, then you input those hooks into an AI tool like Cha GPT or Cloud AI. Can ask the AI to analyze each hook for curiosity triggers emotional impact and clarity. Then you can use the AI's feedback to refine your hooks before testing them with real humans. And when I first discovered this method, I was skeptical at first. And I thought, how could an AI possibly predict what would grab human attention? But I decided to experiment it with a video about tips for ILS listening. I had two potential hooks. How I got to Band nine in IS listening, the second one, bend zero to Band nine in Iles listening in my journey. I fed this into ChaGPT and I asked to analyze which hook would generate more curiosity and why. And the AI pointed out something fascinating that I had completely missed. Hook number one focuses on the method, how? While hook number two focuses on the transformation, Band zero to band nine. And it suggested that Hook two would likely perform better because it creates a stronger narrative arc, and it appeals to viewers who want to see a personal transformation story. And when I actually ask feedback from my real audience, they also said that hook to is way better. And now, the AI won't always be the right. You should accept it. But what makes the method so powerful is that it forces you to think about your hooks more analytically. It helps you identify psychological triggers and language patterns that might not be obvious to you. The key here is to use AI as a refinement tool, not as your only testing method. Make sure to always validate AI insights with real human feedback. And you can literally start using AI to analyze and refine your hooks before human testing. And I'm sure that your testing process will become 20 to 40% more efficient, and it's all going to be great. So take your two strongest hook ideas and run them through CHATPT or Cloud AI with this prompt. Analyze these two YouTube videos, hooks, and predict which one will generate more viewer curiosity and retention. Explain the psychological principles behind each hook and suggest improvements. Make sure that you use insights to refine your hooks before testing them with real audience. I hope you enjoyed this video and make sure to watch the next one as well. 10. Outro: That's a wrap for the entire course. You made it through all the modules, and I hope you feel more confident in your scriptwriting skills from structuring your content to mastering hooks and call to actions. Remember, this is just the beginning. Keep practicing, keep experimenting and keep refining your craft. If you find this course helpful, I love for you to leave a review with your feedback. Your thoughts help me improve and make the contact even better for future learners like you. Plus, it helps others discover the course. So if you've enjoyed the lessons, don't hesitate to share your experience. And if you're ready to put what you've learned into practice, I encourage you to complete the project. It's a great way to apply every day we've covered and see your growth firsthand. Don't worry if it's not perfect. The most important thing is that you're putting your knowledge to work, and that's taking that next step in your learning journey. I can't wait to see how you use these new skills to elevate your content and storytelling. Keep creating, keep growing, and most importantly, keep having fun with it.