Transcripts
1. Introduction: You may have heard of
the word NFT before. It's in all the media headlines,
the newspaper articles, everybody is talking
about on Twitter, but you may not
really know what it means for you as an artist. Well, I'm here to show you how this breakthrough
technology behind all the crazy talk about it, behind all the hype
and all the scams, is going to be revolutionary
for you and your art. If you don't know who I am, my name is Benji and I'm being fascinated by
technology ever since I was 14 and PlayStation
accessories on eBay. I also love art
and creativity and NFT is a really perfect
cross-section for me. Not only have I
created my own NFTs, I've taught thousands
of artists how to get started with their own NFT. Now I'm excited to also
share this with you. In this course I
want to make sure that nothing is overwhelming, so we're not going to use
any heavy terminology. I mean, you don't really
care how your TV works, you just want to watch your TV. We're not going to go
into the deep dives, but I want to make
sure that you're fully confident in going from
knowing almost nothing about NFT to actually creating
your first NFT artwork, uploading it to the marketplace where people can browse it, buy and sell it, and actually have you
make your first sale to a collector out there who actually likes what
you're producing. Now, remember, artwork can take shape in any form of media, whether it's audio and
music, photography, pattern art, character
development art, or just abstract out whatever it is you're
passionate about, whatever it is you
like creating. I want to make sure that
you know how to take that to Web3 and the blockchain, once again, don't be
intimidated by those words. I'm going to walk you
through it step-by-step just as if I'm one of
your best friends. If that sounds exciting to you, let's jump in and go
through this as slowly, and as easily as possible to get you the confidence
you need to take your artwork and turn
it into your very first NFT. [MUSIC]
2. Class Project: Awesome. Like all good
Skillshare classes, this one has a class project. Now, I don't want you to
get overwhelmed by this. It's going to sound a little more complex than we're actually going to make it because
we're going to go through this entire process together. But by the end of this class, I want you to have your
NFT listed on OpenSea, the biggest NFT marketplace. You can think about
it like listing your old painting that you
may have made on eBay. This is the Web 3
digital version of that. Once again, anybody can do it so please don't let any of
these terms overwhelm you. I'm going to walk you
through, take your hand, step-by-step until you know exactly what you're doing
and a confident in it. That does sound
exciting for you. I can't wait to get started, but of course, remember, anybody can do this. We're going to go through
examples together through this entire class
of people who are artists in the old
traditional sense, whether they were painters, whether they were photographers, or even musicians who
are creating artwork in the same way that always created it but with one extra step; they just upload it, create an NFT, and
have it be able to be discovered and found and actually purchased and collected in the online world
of digital art. Please, I ask for
just one favor in this course is that you
don't doubt yourself. I have faith in you
if you're watching this and you create any art, you literally can have your
artwork uploaded and people browsing it and
actually purchasing it by the end of this class. I'm not going to doubt you.
Please don't doubt yourself. Have faith in the process. Let's jump in and start
getting really educated, so you can continue to be confident in the pursuit
of your artwork.
3. Simplifying Technology: Awesome. This will
be my last lecture facing this way talking to you. This is a little bit
too official for me. We're going to swap to
the more intimate style, just looking at my laptop, going through some
examples together and having much more of
a comfortable setting. We'll make a tea, and we'll get into it together, but
before I do that, I wanted to dispel one
myth because this is a very important myth that stops a lot of people creating
their own NFT collection. I think the word NFT is super loaded at the
moment on social media. It's heavily criticized as most big revolutionary
technologies are. If you believe it or not, the kaleidoscope was actually heavily criticized back
when it was invented in England because people
thought that people wasted too much time looking into those glass tubes and all
the crazy fractal light. People think the same
about social media today, which, depending
on how you feel, can be used to either way, but NFTs are a
revolutionary technology, and we're going to go through
exactly how they can be revolutionary for you and
your artwork specifically. But I want to stop
calling them NFT because this really does have
a weird stigma attached, and it's also very
confronting and overwhelming. If I say, "Oh, go create an NFT piece of art,"
you may be like, "Whoa, I have no idea how to do
that," but if you say, "Just create an online collection
of artwork that people can buy and sell," it's
less overwhelming. It's just almost like opening a Shopify store and
selling prints. That's what we're
going to be doing. No matter what art you use, we're going to just be
calling it an online digital collection
that people have the functionality of actually purchasing from you
entirely online. The other thing that's
going to be really helpful during this class is
if you think back to the last technological
revolution that we had because always when
we look forward at the one that's
currently in front of us, we get a little bit
confused and overwhelmed by it because there's
really no experts. We're actually building
this as we currently are interacting here and
as the future goes on, it's only going to
build on itself. So you're very uncertain
about the future, but when you look
back on this moment, historically, it's
going to be very clear. Just like when we look back on the social media
technological breakthrough, it's very clear
how that unfolded, but at the time, there were a lot of
artists who got really, really big on Instagram, who got really big on TikTok, who got really big
on even Myspace. Calvin Harris, one of the biggest musical
artist of all time, he came up on Myspace. Justin Bieber, he was
discovered on YouTube. This social media revolution
allowed artists and anybody to really be discovered
and actually build a community behind their brand, but not all artists
took advantage of that, and a lot of them still don't. They believe in the
more traditional, put your art in a
gallery and only be able to reach the people who
walk through that gallery. Now as that played out, the people who embraced this
technology did the best. They built close,
intimate communities for people who actually support
and love their artwork. They allowed them to talk
back and forth in DMs or even on comments of their artwork in their
personal Instagram, what people like about it, what people don't like about it, you could express it, have a conversation, and it's a way superior
way of actually being an artist than if you're not on social media at all. Now if we expand that
outside the world of art, social media has made massive, massive businesses,
including one in Australia where this
lady, Kayla Itsines, created a fitness brand from the early days embracing that technology of
social media on Instagram to selling it for over $250 million just less than a decade later,
which is insane. Really, it's not
about the money, but it's about
leveraging the power of this new technology because
we really are in day 1 of it. You can do incredible
things just by joining on day 1 as if you
joined Instagram on day one, as if you had an Internet
store back in the late '90s. There's a very, very
little amount of supply out there and a
large amount of demand, so you're in the right spot. I want to make sure you think
about it as you didn't know how to use Instagram before you actually started using it, and then you go good
at it, and then you can actually
create a brand on it. This could be the same
thing like driving a car. You didn't know how
to drive a car, you learn that technology, and now you're competent at it. This is what this course
is for you a bit, but these are the
earliest days in the digital artwork space, and you are on
that ground floor. Let's jump into
what are the perks, and why is this technology
so revolutionary, so you can start to
take advantage of it before the end of this course
4. Ownership: Awesome, welcome to the
more comfortable angle. As promised, I have
my drink here. Hopefully, you've got one too. We're going to go through the first two really important technological
breakthroughs that NFTs actually provide. You can see my screen
in front of me, I'll be looking this
way while I walk you through it and you can see I've pulled up something that is obviously very recognizable, especially in the art
world, the Mona Lisa. Now, one of these is
a real Mona Lisa, and one of them is not. The difficulty is in us knowing which one is
real and which one is not. Now, this is the point
of authenticity. Traditionally, authenticity
is a very hard thing. In fact, the Mona Lisa, I should display a replica
Mona Lisa a lot of the time in the roof just
in case it gets stolen. So you don't even
know if you're seeing the real Mona Lisa or not
when you're looking at it. Funny enough, in the thousands
of years that we've had paintings and images
and ownership of art, the best we can really come
up with is a certification. We can get art appraised by a professional which
is still a human, which makes a lot of errors, and they literally write down on paper and pen or maybe
they type it up, this is proven to be the Mona
Lisa signed art appraisal. Now, that's pretty
crazy. So how do NFTs really provide a
solution to this? Which, if you're an artist and you're putting
art out there, you know people
can just literally download your images and
copy and paste them, and they know I saw the
mean method at the moment, but the blockchain, and don't worry if I'm getting
a little too technical, I'm going to keep it
super service level, but it's really
important you understand these technological
breakthroughs so you're not overwhelmed
when you're out there. The blockchain is very simple. This is an image
that represents it. You've got the blocks, and
then the chains linking them. Now, in each block is a bunch of code written into it and the blockchain goes on
essentially forever. It continues to be attitude, so there'll be another
block over here on the right and then
another one on the right. What happens is you can't
mess with the blockchain because when you code something like ownership
of your photo, you take a photo and then
I buy it, so I own it. Inside this block is a
little ledger that says, '''You have sold
Benji your photo.'' Therefore, I am
the official owner of that photo written in this block and this is just
a big ledger of history, meaning that I
actually own this, and it points directly
to the piece of artwork that you've given me so there's no need for authenticators, you can literally just
click on that and see exactly what it is that I own. This is just a quick peek
behind the hood here, there's something
called Etherscan and this is basically
looking over, there's a lot of data here, don't worry about this at all, this is just a peek at basically how the
sausage is made, we're going to get to the
actual sausage in a bit. But this just shows
you how a transaction is tracked on the
blockchain and it's tracked by millions
of computers at once, all with a copy of
this blockchain ledger so you cannot go back and change
it unless someone actually legitimately
buys your artwork. This x-ray view of the blockchain for someone who bought this piece
of artwork here, it's a crony squiggle. Now, we'll get into
more examples, but you can see it's actually
selling right now for over $15,000, or 6.2 Ethereum. Don't worry about any of
this technical stuff, we are getting into it. But you can see down here, this reads the blockchain, this reads the history of the buyers and
sales of this item, and you can see it now belongs
to this person right here. An official way to
actually track ownership. Now, before NFTs, we did have some digital
assets that were owned online, even though they weren't
in the real world, which I think it's very
important that I show you because this is nothing
like crazy new. This is stuff we already did, but with a new use case, such as your artwork. You can see over here,
this is google.com. Now everybody knows google.com, but you can see
in their web URL, it's a little bit
complicated up there, but I can just clear that
out and just go google.com. This domain name is
actually an NFT. Only one person can own
it and there is a record saying that Google the
company own google.com. Now, there's also utility to this and we'll get into
this in just a second in the course but utility means when you go
to that google.com, you get directed to this
site here where you can search the web so the
domain name, access, and address that
people can find you under which is a good
example of utility, which will be digging way
deeper into inside this course. Now, our last example
of something that you're aware of
something like a patent. This here is the
iPhone 4 patent. Patents are stored digitally
these days and it's a record that Apple
own this design. So nobody else can make a phone that looks
like this based on the utility of the online
patent that Apple have filed. So to summarize, the NFTs, make it very easy to distinguish which one is the official
artwork that you have uploaded and have
sold directly to a buyer compared to people just copy-pasting your picture
all around the web, and anybody at any time can go and verify this
and it's literally unhackable and your NFT or online digital art
collection can actually have utility above being just odd, which is why this is
such an exciting space. Let's jump into more of that.
5. Art Royalties: Awesome. This might be
my favorite lecture of the entire course
because it really is empowering artists like you. This insane PC utility has been missing
throughout history, and it's really been a problem. For example, someone
like Vincent van Gogh, you know his name now, he's a massive artist. He paints pictures like this and this, just beautiful works. But he died broke. Why? Because although he sold a couple of his paintings
in his lifetime, he didn't sell them for
insane amounts that was enough to actually
support his life, which is the whole point
of us being artists. We want to have more
time to do art, but if art doesn't
really pay the bills, then we're going to busy
ourselves with other works, in 9-5s to get that freedom
to actually do the art. We want to bring that together. That's what this PC utility
really does in the NFT world. It's called Lifetime
Artists Commissions. Going back to Vincent van
Gogh, he may have sold, just hypothetically,
this painting for, say, 200 bucks. Now, unfortunately, NFTs weren't around in
his time, obviously. If they were, what would
happen is he would sell this for $200
to buyer number 1. But then what happens when buyer number 1 doesn't
want it anymore, or it appreciates in value and Vincent
van Gogh gets better and better in art and people collect his other
works, and therefore, it increases the price
of his initial artwork, collector number 1 can sell
it to collector number 2 for 100 times more
than he paid for it, say $200,000, and Vincent van Gogh receives
$0 of this money. Welcome to the technology
of secondary market volume, where you as an artist will actually get a
commission if people who initially buy your
artwork then sell it on to other people who are
interested in the future. It's the most brilliant
thing ever because it aligns your incentives with those
of your art collectors, and the more name you
make for yourself and the higher those prices
of those artworks go up, your initial
collectors are happy, but you're happy too because
you're getting a cut, just a small percentage of
that secondary market volume. Let's jump into this
again and have a look. This is the Chrommie Squiggle. Once again, these are
going for $15,000 plus. There's a story behind that. His name is Snowfro, but we'll get into
that a little bit deeper into the course. You can see here
at 6.23 Ethereum. Once again, we'll get
into Ethereum and all the currencies
that you're going to be using towards
the end of the course, once we're a little
bit more comfortable. We remember, if we went
to this link over here, we can actually see
this transaction, the x-ray vision on the blockchain of
actually what happened. You can see this user
here purchased it for 1.21 Ethereum or $3,000. Now, this purchase was
done 244 days ago. Now, when he made
that purchase of $3,000 of which you can see, a very good investment now
that it's worth about $16,000. You can see when it breaks
down the transaction here, 1.09 of that went to the
original owner of that, the collected before him. If we go back down
to this timeline, you can see it went to
this guy right here. This is just a number
that represents somebody's collection
or somebody's wallet. This guy got the majority
of that transaction. However, the original artist actually got 0.12 Ethereum, or just under 10 percent
of that transaction. They got about $250 from
their original collector, selling it onto a new collector. Now, this gets even
more impressive when you have a look at something
like Women and Weapons, which we're going to do a
little bit of a deep dive into. A really awesome art project by someone called Sarah Bowman. You can see these are a 10,000 piece profile
photo artwork. We'll get into the
different types of NFTs and different types of collection
that are right for you. But this one, people
can use these as their profile photos and
their avatars online. They're all super funky
and very cool looking. But if you come up to
the top here on OpenSea, we'll get into exactly
what OpenSea is. We're just taken this nice
and slow at the moment. You can see the total volume traded of these 10,000 artworks in this collection is
over 4,400 Ethereum. Now, Sarah Bowman, like most of the artists
in this NFT world, have a secretary market
artist commission hidden in the smart
contract of their NFT. Once again, it's
really easy to set up. It's just literally you're
going to enter the number. Even though it sounds a
little bit overwhelming, you literally just deciding
what percentage do you think is fair that goes to you.
I'll give you a little hint. It's between about
two percent and 10 percent is what people
are currently doing, five percent being
the happy medium, two-and-a-half percent
being that's very low and very generous for you to not
take any more than that. If you want, you
can take up to 10, you can take up to 50 percent, totally your decision on
what you think is fair. The market average, I recommend once again,
about five percent. Sarah, who's taking
five percent, she takes five percent of every single one of
those transactions. She's taking five percent
of 4,400 Ethereum, which works out to be above $600,000 after she sold her initial 10,000
pieces of artwork. Even after, this is
not when she sold her initial 10,000
pieces of artwork, this is when those buyers of those initial sales sold
them onto other people, she's received over
$600,000 in commissions. Now, once again, it's not about making
crazy millions and millions of
dollars of money, it's about aligning
your incentives with your collectors
and being able to do art full-time and not having to go focus on other
things to pay the bills. Literally, if you can
get set up and get a very small percentage of what these top artists in
the industry are doing, although if you want to be a
top artist in the industry, and you can go and get
that, more power to you. But that's not the
focus of this course. This course is to get you into the technology and utilizing
it because it is the future. Remember, imagine being
day 1 on Instagram, imagine being day
1 on the Internet. You are in day 1 of NFT world. It's perfectly suited for
artists and people like you. Let's jump into the next section now and get you started [MUSIC].
6. Art & Utility: [MUSIC] Awesome. Lifetime artist royalties
is your first look at using the utility
features of NFTs, hard-coding them in software. Then you can also
think about that and expand it a little bit too. Imagine if you are an artist
and you had a manager and a record label and a charity that you
wanted to donate to, you can literally
hardcode percentages into them and their
specific online wallets, and anytime something sells, it goes divided evenly
amongst the four of you or the five of you
at any percentage you want. This is expanding
on the utility of the actual smart
contract that is encoded inside your artwork. Once again, coding, smart contracts,
it can be a little bit overwhelming to
hear these words. But what I want to
tell you is that there is a software that's going
to do all this for you. Imagine me talking about
building a Instagram page. Really, all you have to
do is go to Instagram, click "Create Account"
upload a photo, put some description on that, and then upload your
photos into your feed. Instagram take care of the
storage of those photos, the upload to the Clouds, the ability to disperse it all around the world, the
Internet providers. You don't need to know any
of that technical stuff. The only reason I'm
telling you about it is so that you can
use their utility and actually take full control of this technology and actually be on the cutting edge of it because that's
what people are really looking for when
collecting artwork out here too. Which is why I'm creating
this lecture because this now becomes more than
just artwork in a lot of ways. The next lecture we'll be
going into how you can build a community
like never before. But in this one, I
wanted to focus on some other utilities that you can build into your artwork. We're here once again
on my computer. This is a classic example. This is VeeFriends,
This is GaryVee. If you don't know the
GaryVee he looks like this. His NFT collection is quite revolutionary
because it is one of the best examples
of using utility inside an NFT or
digital art collection. You can see this
here is his artwork. It's a collectible artwork. Now, his art is very different to the
traditional artist. Of course, art is always in
the eye of the beholder, but it's rather simple and somewhat replicable
by a lot of people. But it's authentic to Gary, and it's going for very much, a lot of money, at the moment, 16 Ethereum, or just
over about $35,000. You can see more of them
over here on OpenSea, which we'll get into
marketplaces once again. But you can see very
simple, straightforward texture or mocker, whatever you call it in your
country on paper and he's made them digital which shows really the limitless potential that you have as an artist. But what he's done
extremely well, and I don't mean for you
to do these exactly, but I mean for these
to inspire you so that you're not just putting
out collectible artwork, but you also have the chance
and the opportunity to put some real cool utility in there and really be
on the cutting edge, because not many people are
actually doing this at there. You can see on the left-hand
side on his website, he sorts these NFTs, all these digital
artworks by categories. Now, one of them, for example, is admission. Now, admission is into his
VeeFriends conference. So he's having a
VeeFriends conference where if you hold one of
these pieces of artwork, you can actually go
to that conference for free, and if you don't, there's no way you can
buy a ticket and there's no way you can get
into that conference. It's literally like a ticket into a conference
where he's having world-class speakers
and artists and entrepreneurs come and talk to you and give you a lot of value. Now, once again, you don't have to throw a massive
conference for your NFT, but maybe it gives
people access to a monthly Zoom call where you help aspiring artist
hone their craft. Or maybe it's just
a yearly Zoom call or yearly Zoom webinar, where you're teaching
something completely for free for anybody who holds a
piece of your artwork. Just start brainstorming your own ideas
here and just how you can make something manageable and something that you
really love doing, but also provide value
to your collectors. You can see here's another one, a little more advanced again. This one's called Gift Goats. Now, all of the Gift Goats look the same, you can see here. Essentially, they got sent
12 gifts over three years. Now, these gifts could be digital or they
could be physical. Now, there's 555
people who own these. But if we go over to
OpenSea marketplace, you can see this
is where you can buy and sell the Gift Goat. One of them actually
sold 25 minutes ago for over $150,000. Well done to Gary for making this valuable to his members. But you can see these
gifts can be physical. He could be sending you
something in the mail, but also they could be digital. Once again, trying
to inspire what you could deliver if you hold a piece of your artwork and I'll show you
another example of this. Say you have 30
collectors holding your artwork maybe
one time a month, you will create a one-on-one
piece of art that you really love and you
raffle off who gets it. One of those 30 collectors at random will be allocated that. You can literally
send it to them digitally for a
very small price, continuing to add utility
to the holders of your art and giving
them something of value and something
that you actually love. Remember, if they go on to
sell that one of one artwork, you can hard-code in your
commissions once again. Lastly, I'll show you a
one-on-one GaryVee utility. Well, he's basically
selling access to himself. FaceTime five is you get five minutes on
FaceTime with him. A Workout Wolf is you get
to join him for a workout. Court side cat, you
get to join him a court side at a
basketball game. He's done a fantastic job of picking things that
he would love to do and putting them into utility into his artwork so that he
can continue to reward his collectors and therefore
have the prices of his artwork continue to
increase over time. [MUSIC]
7. Your Community: Awesome. If that
wasn't cool enough, let's talk about community. Now nothing brings
people together like NFT digital
artwork collecting. Why? Because like
we talked about, incentives become so aligned. When you make money, when you're collectors
make money, at the same time you both want you and your artwork to
get as big as possible. It's like you follow maybe
an original YouTuber. You see them when
they have under 100 subscribers and now they've
got 100,000 subscribers. You're the person who's
like, "Oh my God, I've been following
you ever since you had under 100 subscribers." You feel like you're
part of that team, part of that community, and you want them
to do really well. Well, just imagine this, but imagine it for
your artwork and instead of them watching you, since you had maybe
one or two pieces of artworks published. Imagine them actually buying it and they know
the bigger you get, the more demand there
is for your artwork, and the more demand there is, the high your artwork prices go. Therefore, the artwork
that they've collected, the more that they
can resell that for or the more than it's worth. Which is insane
because they're going to be out there
promoting you and your artwork on behalf of you because your incentives
are so aligned. What's also crazy is
that when you have, say 300 pieces of artwork, just for example, you may be
someone who creates less, you might be someone
who creates more. We'll go into the
different types of artwork that are being created and what
you can create and innovate in this space yourself. But say you have 300
pieces of artwork. Everybody who has a
piece of the artwork wants it to do
phenomenally well. They want to help each other. They know they have
similar interests because they all
like your artwork, or your photography, or your music that you're
putting out there. Therefore, they're really getting to know each
other really well. Whether that being a Zoom Room, a WhatsApp group, a
Discord, a Twitter. We'll go through a couple of
really successful examples. But you can bring these people together
from all across the world for people who actually like your artwork and these will
become your best friends, your community, and your
biggest supporters. Let's jump over back into Women and Weapons
by Sarah Baumann. You can see on
OpenCV marketplace we'll get into that once
again in the future. She's linked up her Twitter. When you go to Twitter, you can see she's
got over 55,000 followers for her collection. It's Women and Weapons,
NFT is obviously women with different
types of weapons. But this is a place to bring
the community together and really add value and celebrate her artwork
or your artwork. You can see they can get into conversations
within threads. They can talk about what artwork or which
pieces they own of yours. You can see they all
congratulate each other and have just a really positive
experience all in here, because they all
know who's actually owners of this and who are fans of this because they're actually following the paint. A great way to meet new people, a great way to meet people
around certain interests. Let's just say Adele
comes out with 100 pieces NFT collection and each piece is an individual song that is purely unique and yours. Now you may love Adele
and you're like, cool, I'll go buy
one of Adele's NFTs. It also gets you tickets to
her concert and also gets you a signed photograph
where she'll write a personalized
message just to you, just to think of some
random examples. The community aspect
of this is you get thrown in to maybe
a Twitter page, maybe a Discord channel, maybe a WhatsApp group with 99 other raving Adele
fans who actually put their money where their
mouth is and they are legitimately
Adele's biggest fans. All of a sudden, when
you're at the concert, you can see who these
99 other people are. You can make a lot of
friends, build relationships, and really do awesome stuff just because you're part
of the NFT community. Bored Ape Yacht Club is another 10,000 piece NFT collection. You can see if you
haven't seen them before. It's probably the most
notorious maybe apart from CryptoPunks art collection
on the Ethereum Blockchain. Once again, don't worry
about these complex words, but you can see they're
very expensive. They're upwards of
$200,000 a piece. Why? Because they're
very much one of the original collections
and they attracted the right crowd and they're adding a lot of benefits
for their members, such as in-person meetups
and yacht parties. This is their Discord channel. Now Discord is an app. I'll let you explore
that on your own time, but it's essentially
like a Slack or like a little community that people build really big fan for NFTs. Twitter and Discord, are the two biggest places that these communities are
really coming together. Please make sure you're
exploring those two, that's why I'm showing
you these examples. That's really how you launch a collection and your NFTs in these early days before it
becomes a little bit more mainstream or
probably reach out to the Instagrams and the TikToks, and everything else that's
currently out there. But please make sure you're investigating both
of these channels. What you can actually
do is you can add utility inside of
these Discords. You can see this is, it's 294 messages
in here since I've actually pulled this up,
which is pretty crazy. There's tens of thousands, if not hundreds of thousands
of people in here. But how do you know who
the real collectors? Well, you can actually have exclusive channels
for your collectors, meaning you can't get into one of these
channels or threads of conversation unless
you actually own one of your artworks or
photographies or musics. It's pretty awesome
because this could be the general chat
where anybody can come in and discover you and
talk to your collectors. Then you can have a
private room where people can actually just chat to
collectors and make friends, exchange phone numbers,
discuss Zoom times, and really give those rewards. Now, the other really
cool thing that you'll see here if I go to
the general room, is this different color names. Because you can
actually verify on Discord who owns
one of your NFTs. Remember these are 10,000
pieces collection and people with the dark green right
here are verified owners. You can do that through
a set or through a bot, which is a little bit beyond
the scope of this course. I'm just trying
to get your ideas going and how you can make these exclusive community reward your members by having
them meet each other. You can see this here is NFT, but you can tell and
it can keep scrolling. Anyone with a dark
green you know is verified to own one
of these artworks. If you have one or if
you're the artist, you can go in there and start messaging these
people privately, thanking them for
supporting you and giving them more and more
perks and one-on-one interaction which
they going to love because they're big fans of
collecting your artwork. Again, this is the early
days in community. Imagine how this is going to evolve and this is
going to really bring people together with shared
passions like never before. Make sure you consider how you're going to build
that community and bring people together with
similar interests when we're launching
your NFT. [MUSIC]
8. Collection Guidelines: Awesome, it's time to get just a little bit more practical. What we're going to do is
we're going to jump into what an NFT collection
typically looks like. Now I really want
to stress the word typically there because, I mean this is art after all, there is no hard and fast rules. There's nothing you have
to do in this world. Do what your intuition and what your heart
pulls you towards. But I want to show you what people are currently
doing so you can use that as inspiration or some form of
framework if you need something like that in order to get you to that finish line. Let's jump back into
our screen now. This is a very familiar
project to you now, women and weapons, once again, that's by Sarah Bowman and you can see
they're trading for about $600 each and
is 10,000 of these. This is a classic
PFP collection. What is PFP? It stands full profile photo. Weirdly, another it's
a strange acronym because its profile is PF for some reason in
photo is P. But anyway, that's what it stands for. It allows you, because it's a very early days
of NFT and art, it allows you to use these
as profile photos across social media and some social
media such as Twitter actually allows you to have a little different
shaped icon if you're using a NFT as your profile photo that
verifies you actually own it. More of that utility is coming, this is just the beginning. But these are very common. These profile photo collections, and most of them are 10,000 pieces because the
first-ever one, Crypto Punks, which we'll go
through was 10,000 pieces. The thing you have to
know here is that these are actually
computer-generated artworks. Meaning each individual item was obviously drawn by Sarah but you can see these little ninja stars are here and then
here in pink as well. Then you can see
the similarities. Maybe this background
over here is the same as this background. She actually drew these
individual traits and then used an algorithm which
is actually very simple. I'll let you Google
that on your own. But it's called
computer-generated or AI, artificial
intelligence-generated artwork. You can plug these
attributes in that you draw, and they will make up 10,000
unique items for you. Once you've got those
actual attributes in place and drawn, these are very common,
I'll let you look at the details of that on your own if you're
going to pursue this. But what a lot of people
don't know is Sarah Bowman, this is the same Sarah
from Women and weapons, you can see the same
art style here, actually has another collection. This was her original collection before women and weapons
actually came out. There's only 15 items,
and if you scroll down, you can see similar vibe to the second-generation
collection she came out with. But these are more one of ones. You've got a 10,000 piece PFP collection is one thing
that a lot of people do. These ones here are one of ones. This is just a piece of artwork. This is the way you may be
trending if you also have just like a traditional
local artist who likes doing one-on-one pieces. I'll get into how
you can actually do something quite cool with those in just a second but you can see each of
these are unique. There's 15 items, 11
people own these items. Obviously some people
own two of them. You can see, I think the
floor price of these, I don't actually think there's any for sale at the amendment. That's about six Ethereum, and these became much
more valuable after her second collection took off because this did really
well and they're like, she is another collection. I can actually go and
own what's called a one-of-one Genesis piece. Genesis is the first
set in the collection. This could be a really
cool way you do it. You may come out with
ten pieces of artwork as your Genesis set and
try to sell those, put them up for bid gross
social media around them, have people go and discover
them and if they lack them, purchase them, and then you
can actually reward them. Remember with now crossing over these lectures and
the utility together, when you come out with
your second collection, you can what's called, airdrop, pieces of the second collection to holders of the
first collection. This is going to
get a little bit too difficult and
technical for me to explain exactly how that's
done but it's very easy to do, very, very easy in fact. I'll let you explore
that one on your own. We can't really go through
different types of collections without talking
about Crypto Punks. Of course, this was the original
10,000 piece collection. Once again, AI-generated, you can see there will be different
characteristics such as the earring that go
through all of them. This is pixel up. Again, no rules. It doesn't have to
be fantastic god, it could be Garvey squiggles, it could be the chromie
squiggle by snow for, or it could just be
pixelated artwork, or it could be a work of mastery and beauty however
you want to do it, or it could be an audio, it could be a GIF, it could be anything,
it could even be video and an audio together. I'll get into more of
the formats later on in this course but however you're
going to do your artwork, you can do it within any real size collection,
10,000 pieces, 5,000 pieces, 100 pieces, 30 pieces, or even a one of one, which we'll
get to in a minute. This is a great example of
a photography collection, it's called Echoes of
the North by HollowSun. The full price is
currently about $1,000 and there's
only 25 of them. I'll explain to you what
you can also do if you, say you are like a one-of-one artist and you're going to trend
the way of like, this is one piece of photography here or this is one
piece of my painting, my digital portrait
that I've drawn. You can actually
have multiple copies of that one piece of art. This person here, HollowSun has actually just got
one copy of each. You can go in here
and you can see it's just one copy but if we go over to something
like Curio Cards. They're the first-ever
NFT artwork on the Ethereum blockchain. It's quite a piece of
history that you own here. But for example, I own
something like the apple, I can go over to
this apple here. You can see that there are 509 owners of this apple because
there's multiple apples. I believe there's
about 1,000 or 1,500 of these available.
You can do that. If you have one piece of
art that you really love, you can go and say, I'm going to make this
a collection of 10, and 10 people get to own
the same piece of art and all of them are
individually verifiable, once again, using
the blockchain. Another great
photography project that is relatively small and not overwhelming is called
Flat Club by Ms. Hatton. You can see once again 30 items. If you're a
photographer, that seems to be the way things
are trending, about 30 items up to 100
items in the collection. You can do one of ones. I could do one of tens once again. Then second lastly, this is something
called Plasma Bears. This doesn't mean you have
to do something like this, but I wanted to show you
something like this. Maybe it sparks some inspiration
into what you can do. But you can see Plasma Bears actually created their
artwork in pieces. Here is a full plasma bear. But what happens as you create
your artwork into an arm, a body, I believe that
square is a body, a head, a leg and a hand. When you combine
all those pieces of artwork together and this, we won't get into
the coding of this. I'll let you dig deeper
into that on your own time, but you can actually burn
these seven or eight pieces of the bear and redeem an actual full bear
like this person here, with the pieces that
you actually burn, the arms and the legs, disappearing off the blockchain
forever and in return, you're getting that
exact replica bear in one full piece of artwork. This is a cool way to see an
incredible use of utility. You can see where this
is going in the future, and this is a great
early example of that. Lastly, a little bit of a
warning there's going to be flashing imagery
on this next tab. This is XCopy. XCopy makes some very
distinct artwork. You can see they're moving GIFs, they're bright colors,
they're flashy, they are very scratchy drawings, a lot of eyeballs and
interesting stuff. But if you can see the sales
prices, they're insane, last sale here was 105,000
and the current list price, no one's bought this yet,
is $600,000 for this. 10 ether for 1,400, this is must have been
a very long time ago. XCopy is one of the
original artists, which is why he is
very well-respected. But you can see that now
going for a lot of money, over millions of dollars
for each piece of artwork. Each piece of artwork is unique. There's only one copy of this artwork. This
is a one of one. This may be the way a
lot of people start, just creating a
one-of-one artwork. The best way to do
that if you have no audience and we'll
get more into this soon, is create your
one-of-one artwork, I'll show you how to put
it on the marketplace and then make it
available for bidding. People will actually
bid on that and it'll sell for what it's worth
in the marketplace. But these are the different
types of collections. Once again, no hard
and fast rule. You can monitor one of
these collection styles or you can create your own
whatever suits you. [MUSIC]
9. Blockchain Technology: [MUSIC] This is going to be the most technical
lecture that we have. Everything from here
on is pretty downhill, but we're really starting to get into the practical nitty-gritty. You go out there and
take action on and she stopped minting your
art to the blockchain. Now you notice I say minting
your art to the blockchain. Minting just basically
means creating it, how you mint a dollar
coin at the actual mint. It means that creation of the dollar coin or the
creation of your artwork. Remember on the blockchain
means it's going to be created into that ledger. You're going to say, hey, this is my painting that I've
drawn and I've uploaded it, and I'm creating
it inside one of those blocks in the blockchain
announced there forever. It's very similar to
uploading it to the Internet. Now when I say blockchain, you notice that blockchain
is actually a technology. Just like if I said, uploading your art
to social media. Social media is a technology. It's not actually
a platform itself. You've got Twitter,
YouTube, Snapchat I guess. You can do TikTok, you can do Instagram. There's lots of different
technologies that use social media and they all operate slightly
differently. You have to understand that
blockchain is the same. Blockchain is the technology, like the internet
is the technology, but each website
operates differently. This is where it gets a
little bit more complex, but remember, keep it simple. You don't have to
memorize all this, you just have to have it in the back of your head
so you have a lay of the land while you're doing art and putting it up
into the blockchain. There are actually
multiple blockchains. You may have heard
a few of them. Bitcoin being the original one, Ethereum being another one, Dogecoin, a massive
meme blockchain. Now what you have to
know is that there are hundreds of thousands of
blockchains, if not millions, and if there's not yet, there's going to be millions
of blockchains, 99.9 percent of them you
don't have to worry about. What you do have to know is that there are one or two
blockchains that you're going to have
to choose between that you're minting
your artwork too. You can actually choose them
all and mint them across. But most people don't do that just because of the
scarcity thing. They want it just to be
committed to one blockchain. Let's jump into my screen again. I'm here on something
called coin market cap. Now a lot of numbers
and figures and negative numbers and
graphs over here. Don't worry about those. All I want you to know is
that here on the left are the names of each of these blockchains,
Bitcoin, Ethereum, Tether, Binance, USDC, XRP, Terra, Cardano, Solana, and Avalanche. These are the top 10 largest
blockchains by market cap. If you don't know
what market cap is, it's basically the amount
of money that's actually invested inside of
these blockchains. Currently just
like social media, there may be thousands and thousands of different
social media websites, especially in the advent and the technological
boom of social media. But only a few made it out alive and only a
few really matter. You can think of this top
10 as the few that matter, especially when it comes to NFTs and if something changes, I'll update this course. But right now, we don't have to focus on any of these
things down here. Let's just focus on the top 10. Bitcoin it's almost cold
like the digital gold, where it's just a
store of value. There are NFTs on it, but it's really hard, there's not really a
marketplace for it, which I'll get into in a
second that's very important. Ethereum is like it's
supposed to be bitcoin, but with smart contracts. Now you know what
smart contracts are, they are the things
that give your NFT utilities such as giving you secondary market
volume on them. Ethereum is basically
you can think of as the Number 2 blockchain
to ever come out and it really is the go-to
place for NFTs right now. Think of it as Google
as a search engine, 90 percent of the volume of NFTs and 90 percent of
searches are done on Google. That's what a Ethereum is.
It does own that space. But the problem with it being
such an early blockchain, being the second blockchain, is that it doesn't have the infrastructure that some of the later blockchains have. One thing you may have heard
is something called gas fees and just think of
them as transaction fees. When you're creating
your artwork and putting it into
the blockchain, it's going to cost you
more on Ethereum than it is for a couple of alternatives
I'm going to show you. Also, when someone
buys your artwork, they're going to have to
pay high transaction fees and it basically is a part from it being
a little bit slower. The biggest downfall of
Ethereum is the fee. But once again, it is by far the biggest and it could be your place
to put your NFTs. It's personally where
I would put mine if I was minting any right now, but I'll leave the
choice up to you. But if it's a little bit
overwhelming and you don't want to choose, go with Ethereum. The gas fees are supposed
to be coming down in the near term future once they have a software update for it. Tether is just a way to have a stable currency
in cryptocurrency, which we don't have to
get into at the moment. But once you start
selling it out like an owning cryptocurrency, it could be a good
place not Tether. I wouldn't recommend
Tether, I'd recommend USDC, which is a USD coin
pegged to the US dollar. There's no volatile,
you sell it for $1,000 and then all of a sudden it's worth a dollar
the next morning. You want to keep your $1,000, you put it into
something like USDC and you don't have to take it
out of the blockchain, you turn the
withdrawal that back into US dollars or Australian
dollars wherever you are. Then you have things like XRP. I don't really know too
much about Terra and LUNA, which is like a faster
version of Ethereum. Cardano is supposed to have even better smart
contracts than Ethereum, but it hasn't proven
anything yet. Remember, this is all
very early stages, Solana and Avalanche. You can think of LUNA or Terra, SOL or Solana, and AVAX or Avalanche, the same thing that
almost Ethereum, but newer and faster and
a lot less gas fees. Don't worry about
Terra. There's not really a big NFT platform there, but Avalanche and
Solana have started to have quiet big NFT platforms
in a lot of games, in which this is a
masterclass for artists. But video games have a
lot of in-game NFTs and Solana are actually picking
up pace within game NFT. Their NFT market is growing
really fast as well. If you wanted to be a little bit alternative and have no gas
fees for your collectors, you could consider
doing something like Solana and Avalanche, but they are the dogs at the back of the pack
that you're going to be betting on in the future if in doubt, stick with Ethereum. But I wanted to also
show you this because on top of each of these blockchains are different types of apps. The app that we
need to know about is the NFT marketplace, meaning on top of Ethereum
where Ethereum NFT is bought and sold on top of Solana or a Solana
NFTs bought and sold, on top of AVAX where they
are bought and sold. Well, there's going
to be a lot of different marketplaces
on each blockchain. You could just think of it as, you could sell a pair
of shoes on eBay. You could sell it on
Facebook marketplace or you could sell
it on Craigslist, different marketplaces,
same pair of shoes, same internet. A lot
of the same thing. OpenSea is fantastic and it's the original
marketplace for NFTs, and it's mainly for
Ethereum based NFT. If we come over to the stats
and the rankings over here, you'll see that 99
percent of NFTs on OpenSea are going
to be on Ethereum. You can see by this
little symbol here, these are all
Ethereum based NFTs. Now, as soon as you
come down here, you can actually start to see a polygon based as a
purple one. It's polygon. If we go back to
the top currencies, you can see polygon is
actually Number 16. Polygon we don't think
it's too complex, but it's actually built
on top of Ethereum. It's called a Layer 2,
which we'll get into. If you're going for an
Ethereum NFT collection, we'll be using OpenSea. If we're going for a
Solana NFT collection, you'll be following along
the rest of this course by just doing everything in
what's called Solana art, which is the art
marketplace for Solana. Finally, for AVAX
you go to AVAX NFTs. If you're minting your NFTs, the Avalanche marketplace,
you can go over to AVAX NFTs. If you are advanced, dig
a little deeper into these alternatives because
you will get more exposure, because there's less are
in the actual market. If you can pick
the right market, could give you a massive boost
forward for your artwork. Finally, if you really
are a little bit tech savvy and you really want to make sure
that your collectors, if you create this
beautiful piece of art and I wanted to
buy it and you're like, I want to look
after my collector and make sure he doesn't pay a $100 of fees just to be
the owner of this artwork, you could have looked at
something called token trove. A token trove is built on
something called immutable X, and it allows you
to actually use all the functions of Ethereum, but not have any gas fees. I'll leave that here for
you to look into if you are a little bit more
technologically inclined. But other than that, if you want me to make
the decisions for you, you're going to be
launching on Ethereum, the second biggest
blockchain out there and we're going
to be using OpenSea, which is the biggest marketplace
of NFTs in the world. They do over a billion dollar of sales every single month. Some months getting up
to $16 billion of sales. If we could just get ourselves a little bit of slice
of that pie as artists, we could start
supporting ourselves and doing this full time. [MUSIC] I hope that's
not too overwhelming, if you are even more
confused than when you came into this
lecture, that's okay, we're going to be
walking you through step-by-step now in
getting your NFT live and up on OpenSea with your artists
commissions, built-in.
10. Your Wallet: [MUSIC] Just like
in the old days when Facebook came out and you wanted to participate
in the new revolution, there's something very
important you need. You need a Facebook profile. You need an account. You need to be somebody who exists out there
on the platform. Let's get you what's
called a wallet. A wallet is essentially
your profile. Just like with Facebook,
where you can log into multiple sites
across the web. Just say you want to
log into your Spotify, you can link that
to your Facebook account push login
with Facebook, and that serves as your
profile even off of Facebook. That's really what I want
you to get your head around. Is this wallet
will be your login for all things on the
Etherium Blockchain. Whether you wanting
to trade currencies, whether you're wanting
to meet your artwork, whether you're wanting to
buy other people's artwork, or whether you're
wanting to change your profile photo on
Twitter and Twitter want to verify that you own that
as an NFT in order to give you the verified frame
on your Twitter profile, you will be logging
in with your wallet. Now there's a lot of different options for
different wallets, and different companies
provide different wallets. The best one or
the most used one should I say, is
called MetaMask. We need to set you up if you
don't have a MetaMask yet, with a MetaMask that's going
to serve as your profile. If you sell out, whatever
you sell it for, the proceeds will come back into your wallet automatically. It serves like a bank account
that holds your funds. It holds any artwork
that you're collecting, all that you've created
and shows that it's yours, verified to that same wallet. Like we talked about,
it acts as your login, so it's super important to
get one of these setup. It's also super
important you never share your seed
phrase with anybody, and it's very important that you keep it safe because literally people can log in just
using that seed phrase. Here you go a quick step-by-step on how to get a
MetaMask and then I'll meet you at Opensea
where we can put it to use for the first time. Here we are starting
from scratch. I'm starting from a
brand new browser. Now you're going to
need metamask.io. Make sure you go to the
right website here. Metamask.io because
there are a lot of ripoff websites that are going to try and take your money. It is a Wild West out there. I don't mean to scare you off
the bat but make sure you do correctly identify each
website that you're going to. MetaMask is essentially your
crypto wallet where you can hold money and it's a
plug-in for your browser. Now what browsers? You can use Chrome,
Firefox, Brave, or Edge. Now I've never heard
of Brave or Edge, so I normally use Chrome,
which works well for me. If you use Safari unfortunately cannot use MetaMask
at the moment. You can see I'm
here in my Chrome, and up here on the top
right, it's a plug-in. If I click on this, my MetaMask is going to drop
down and you can see inside of my wallet and the coins
that I'm holding in there. You're wanting to set
this up for yourself. What I've done is I've installed Firefox because I don't
have MetaMask here, so we're going to install
it together from scratch. First thing you need
to do is download it, so I'm just going to
click "Download". Now you can also see it's
available on iOS and Android, which we can just get those from those respective app
stores pretty quickly. But you can't use it in your
browser and slot harder to link to the websites that you might want
to connect to. But pretty good if you
want to send money back and forth to someone
who just like in Venmo. I'm going to click on install
MetaMask for Firefox, add to Firefox here. Now you can see this is the
right one because it's got 625,000 users and 2,500 reviews, so we know we're doing
the right thing here. Awesome. It's asking
for permission, so I'm just clicking
"Add" here and you can see immediately it's popped
up at the top right. We officially have MetaMask
installed, which is awesome. Once again, it's a digital
wallet that we have, but what we don't
have is we don't have a username or a login
or a personal account. Basically we have installed
the Facebook apps, so to speak, but we don't
have a Facebook account. Now we want to actually
get our own account so that we can put our money in there and then start using it. I'm going to click on
the "Get Started", and I'm going to click
on create a wallet. Sure, we can help them
improve it and now it's going to put in a password. Agree to the terms
and conditions, and create and save
it to Firefox. Now, this is very important. You can go and watch
that video if you want, but if not, I'll explain to you. This is the secret
recovery phrase. Now, old-school web is basically you have
a username and login using that Facebook
technology again, you've got your
email, your username, and your password, and
people need that to login. With Web three and
your MetaMask, all people need the
login is this phrase. Literally, if you copy and
paste this and then put it into your MetaMask or a MetaMask you can login to the wallet that I'm
creating right now. That's why if someone
steals this phrase, or gets this phrase,
they can login to your entire wallet and
take all of your money. Once again, this is not supposed to be scared tactics here, but make sure you keep
this really safe. A lot of people will
write it down on paper. A lot of people
copy and paste it into notes and it's frowned upon because somebody's
going to look for it. They're going to look
straight through your notes. But the big thing is you
definitely need to keep it safe. I'm just going to copy
that and go next. I'm going to paste it
into my notes for now, even though it's not the
most secure way to do it, but this is not a wallet that
I'm going to be keeping. Then I'm going to come back
to MetaMask and confirm my secret recovery
phrase because MetaMask, I'm making sure that I know it so that I can log in anytime. Going through from
left or right. Confirm that and it will say congratulations we
have passed the test. Make sure we keep it safe and it is a big emphasis on
keeping that safe because that's all you
need as well to login if your computer shuts
down like mine did. My laptop broke, I went
to the Apple Store, they couldn't fix it,
got a new computer, but my MetaMask was gone because they had any
login and you have these Seed Phrase
and you do have a username and password
you can set up, but to recover it, you need that seed phrase from. Make sure you do keep
that really safe. I'm going to close this news tab and you can see we are now inside of our MetaMask and we can see we have
no money in here. This here is your account name, which you can actually
rename at the top here, coming into account details. Click on that pen and you
can call it my account. We'll put in your name. Now,
underneath is your address. Now this is like a Venmo dress. If you've ever used
Venmo or PayPal address whenever you're
paying funds to one person, to another, this is
the address you use. Now you have a login, now you have a wallet that's
going to serve you for the entirety of your
artist's career on Web 3, you can come over to Opensea. This is the marketplace
Once again, where, we're going to be buying and selling and creating
your artwork. Now, you can see up here, there's a little
login button profile. If you click on, say, the profile, it's going
to ask you to login. Now, unlike traditional
Web 2 websites, you don't login with a
username and password. Surprise. Like we've
been talking about, you login with your wallet. That's your identity where
it's matching you up with how much money you
own inside your wallet, how much artwork you own if
you're the original owner, if someone buys your artwork
on the secondary market, your commission
will automatically get paid back into this wallet. You may have to push a
sign button in here. I don't have to sign anything on this end because I think I've already logged in
a couple of times. But you can see this
is my MetaMask. You can't create any artwork, you can't buy any artwork. You can't mint your artwork to the blockchain
unless you have a MetaMask wallet or a profile set up on Web
3 like we just did. Now in the next lecture, we've got that account setup, we can actually take your
collection that you're going to be creating and
put it on the blockchain, ready for people to browse and potentially buy, very exciting. [MUSIC].
11. Minting Your Artwork: [MUSIC] Awesome. You are now ready to mint your
artwork to the blockchain. We can say that with confidence because we've been
walking you through step-by-step and
you should be a lot less overwhelmed now
than you were back then. I know you may not be
100 percent confident, but that's why we're
going to walk through this step-by-step together, so you can get that
experience and feel even more confident in the next
steps of your journey. I've made here a blueprint of
the Antikythera mechanism. If you don't know what this is, it's actually a very
fascinating story found in the early 1900s in a
shipwreck off the coast of Egypt was this fragment of the Antikythera mechanism
is what we now know it as. But this is all they found,
just a fossilized, weird cog. This was in a bunch of
really rich treasures, gold goblets, and really
all 2,000-year-old wine. Everything in the shipwreck
was 2,000 years old, coming from ancient Greece. Scientists had no
idea what this thing was until X-ray technology in the last couple of decades allowed us to actually
scan it and see the mechanism below what was
fossilized by the shipwreck. What they found out was
absolutely mind-blowing. This is actually the world's
first analog computer. This beautiful
device this piece of technology from way
back 2,000 years ago, worked to actually
track the lunar cycle, the solar system cycles, the dates of the Olympics, all the way 2,000 years ago. This is more advanced
than an actual watch is. Guess what? Watches and watch technology
with the cogs weren't officially invented
until 1400 years later. This is an enigma of technology
way back in history. To celebrate it,
you can tell I like technology teaching NFTs, I've done a very
simple blueprint in Photoshop of the
Antikythera mechanism. Together we're going
to mint this as an NFT and put it up on
Ethereum on OpenSea, you should know what those
words mean. It's like normal. You're going to
have to save this. If you're doing music, if you're doing poetry, if you're doing images, if you're doing
gifts or animation, or if you're just doing
images like I am, you just export this from
whatever creator you use, whether it's GoodNotes or
Illustrator or Photoshop, just export it as you
normally would a file, but try to get it in as
high quality as possible. I'm going to export this
as the Antikythera. I'm going to export mine
as a JPEG here. Save that. I'm going to replace the
one that's already existed. I'm going to make it
an extra-large file of 12 and that's now
there on my desktop. Make sure you're
doing the same with your artwork or your collection. Now we come over to OpenSea, remember this is the marketplace that does billions of dollars of art sales every single month on Ethereum and we're
still just in day one. We're going to come
over to Create. Once you're logged in, remember, come over to create our own NFT. This is the simplest
way to do it. If you want to go deeper,
you can mint stuff from your own website if you
have a big collection, I'll leave that for your
advanced research for yourself. This is the best way to get a one-of-one or
even a collection that you're not that tech-savvy yet and you're
going to grow into it. This is the best
way to get it up. You can see that files types
supported are listed here, maximum file size of a 100. We're going to
click on the image. We're going to find
out artwork that I've created and we're
going to upload it right here, just like that. I'm going to name it the Antikythera mechanism blueprint, I'm going to call it. An external link. If you have a sales page or more
detailed page or a website, you can link it up here. The description here, go into detail on yours. I'm just doing this
as an example. I'm just going to
copy and paste, get rid of the double-space
in that title. Copy and paste into the detail. The world's first
analog computer. Collection, if you have
a collection available, you can click down here and actually add it to
it the properties. This is if you're doing different sorts of artwork
within a collection, come and added the properties
that they have in it. If you don't know where to
get property traits from, go over to an artwork
that you may like. We'll go back to the squiggles, come down on the left-hand
side and you can see the properties that have been attributed to the artwork you're looking at color
direction, spectrum, and type. They are the properties
of these squiggles. Go find a project that you
like and have a look at the properties if you don't really know how to
name your properties, we're not going to add
any properties for us. Levels and stats are very
similar to properties. If you don't know
what these are, you can go and look
at other projects, but it's not very necessary
that you add them, especially if it's
like a one-of-one work like this is right here. Unlockable content is
a great preview of some form of utility that
the owner of this gets. You can have an access code, a code to redeem a file, a link to an exclusive Patreon, or a link to an
exclusive Discord group, something hidden that
only the owner can see, you'll be able to
put that in there. It's very awesome. You can't do this
with other pieces of artwork in web 2 or web 1, or in the traditional world. If it's explicit content, please select here so the kids aren't
browsing this stuff. Then how many of them
can actually be minted. You can put that in here. Because I want a one-of-one. I'm only going to put a
quantity of one in here. There's only going to be one minted into the blockchain in this collection and it gives you the choice of
Polygon or Ethereum. We're going to stick with Ethereum because
most people use it, even though Polygon
is a lot cheaper, Ethereum is the way that
most people are doing it. Then come down and
click "Create". Confirm you're not a robot. Find whatever they
want you to find, they're just making
sure you're not a bot or spamming their website. Then literally now we are having our artwork being minted. There you go. You just created Antikythera mechanism blueprint. This is now up here on OpenSea. People can come and
browse it and favorite it and place a bid on it. Now, if you wanted to
put it up for sale, you can push this cell button. This allows it to actually
be purchased by somebody. I'm going to show you
there's two different types of ways you can do this. A timed auction, which could be awesome if
you're just starting, you don't have a big
brand out there. Just have an auction so people can bid what
they think it's worth. Remember, you can have secondary market volume
embedded in this, so it doesn't matter if it
goes for free at the start, you're going to be getting paid the more its sells
in the future. Or you can do a fixed price. Ethereum. What fixed price
that we want for this? I'm going to put this at 0.01. Again, value your artwork
at what you feel is right, go get a gauge for
other people doing, don't undervalue
yourself, but don't overvalue yourself
at the same time. Go with what your
heart says is right. Are you trying to
get it sold really quick or do you not
care if someone doesn't buy for a year until
you build up that brand and that community that's
going to really support you. It might just going
to be 25 bucks. I can put it up for a
certain date range. I say might put it up for a month and then we're going
to complete listing here. Now we are going to have to pay a fee to get it
listed on OpenSea. You can see it's
initialized my wallet, it's approving
this item for sale and it's confirming
this listing, waiting for signatures
of the MetaMask doesn't pop down again,
you sign things. This is how you give
people permission to access your
wallet or your NFTs. For example, our NFTs
attached to our wallet. We're giving OpenSea
permission to actually access that and list it
for sale on our behalf. That's why we're
signing for there. You may have to initialize your wallet for a
one-time payment. If you do, make
sure you do that, it's only a one-time thing. Once you've done that,
you don't have to do it again as you just saw with mine, it may be a higher price, but it depends if it's in
your budget range or not. If you go through with that.
12. Congratulations: Congratulations, that
is your first piece of artwork available up here on the Ethereum blockchain
ready for someone to buy. Now, your job is to
get eyeballs on it. This is where creating
a personal brand is really important. If you want to dive deeper into this stuff and know how to grow your personal brand and
get your eyeballs on the piece of artwork and go
deeper into the marketing, come and follow us on YouTube. This is our podcasts channels
called the Rubicon show. It's me and my brother
Tristan and we walked through different NFT projects,
different artists, different crypto stuff
and really gets you familiar with that world and familiar with
the technology. This is the next
step you've done the art side, you're
the expert in the art. Let us help you
with the logistics, of course, we want
nothing from you. We just want to be able to
contribute to you and help you adopt this
latest technology, come and subscribe here. The second thing
you need to do is go and watch my other
Skillshare courses. I talk about Instagram, I talk about digital marketing, and being able to
build that brand, so you can get the interests
that your artwork deserves and then get your first
sale in the NFT world. Lastly, please
leave me a review. I really appreciate
you joining me, especially you because you
stayed all the way to the end. Thank you so much for your time and best of luck in Web 3, I'll see you out there
in the Metaverse.
Benji Wilson, Social Media & Entrepreneurship
