The 2026 Claude Online Business Masterclass: From Idea to First Sale in 7 Days

1. Claude Online Business Masterclass Intro: Have you ever had an awesome business idea around your genuine passions that would love to see live, but just don't know where to start from? By the end of the course, you will be able to convert your passions as a complete beginner to an offer, a product, a website, and a whole marketing system around this that turns the exact person that you wish to serve to your customer on Automo. The harsh reality is that for every creator that launches a profitable business this year, dozens will quit. Not because they lack the talent. Because they lack the systems behind it. But this all changes today. So, I would like to welcome you to this Claude Online Business Masterclass. A live build Along session that takes you from a complete beginner to having a created and launched business in seven stages. Build around the most powerful current AI tool that most creators haven't even found yet. So, my name is Lambros. I used to be a doctor, and actually two years ago, I walked away from all of that to build my own creator business from scratch. And let me tell you something. This was the most fulfilling choice of my whole life. Since then, I've taught about 60,000 students, generated 35 plus million views around my content, and build active online businesses around the same playbook that I'm about to hand to you. So if you're thinking about launching something like this, your product, your page, your website, your sales funnel, you are exactly in the right place. We'll start completely from scratch by choosing the niche you want to target and analyzing your ET Guy framework. The perfect combination between what you love, what you're good at, what the market needs, and what the market is willing to then we'll brainstorm and build together your own brand voice that turns Claude into your professional copywriter. We're going to be brainstorming and building your own first digital product together with no coding experience whatsoever. And then we're going to be creating your own landing page, your own website, without any coding skills needed. Finally, we're going to be discussing about marketing principles and how to create an evergreen system that keeps attracting your exact target out to your offers and selling them on see what used to take serious creators and whole businesses, a whole year of guesswork can now be tackled in some days or weeks with the power of Claude. This happens due to the fact that you're simply not doing the heavy lifting anymore. Claude will literally be handling the heavy work in every single stage of the process while only leaving the creative and fulfilling work to you, the creator of the business, and not the robotic repetitive tasks that we all hate. This class right here is your ticket to stop using the same AI that every single creator uses nowadays and keep wondering why nothing changes. Break out of this pattern and build your unfair advantage right now. So I'm very happy to have you here. I'm going to seeing you the first lesson of the squares. 2. Start Here: Your AI Business Blueprint: Welcome to Discourse. I'm very, very excited to have you here. Now, I've been using AI for my content and for my again, digital business ever since AI was released, even before it was actually released to the public back in 2022, I actually started using JGBT from Open AI's website before even they released their desktop app. I was talking to my friends about AI, and I was actually genuinely super excited about this. When HGVT was released, I use JGBT as my main AI pipeline for my entire business. And I have so many courses around how to leverage JAGVT and how to leverage AI, for your content, for your digital product creation, for marketing, sales and everything. And about three months ago, I actually was introduced by a friend of mine to Claude. Now, I can guarantee you that the difference between JAGUPT and Claude is the same difference between using HGVT and going to the library to source your information, right? Through books. That's the difference between GPT and Claude. If you understand what we're going to be talking about in this class right here, trust me, you will never use JajBiD again and you will only be using Claude. The power in this AI software is simply unimaginable and all of the things that you can do, and it so flawlessly adapts to this online business, right, to a creative online business, that I'm just super excited to again reveal all of these tips and tricks that we can be utilizing in this class right here. So in this first lesson, we're going to be talking about the Claude Creator Business Blueprint. Going to be discussing about what we're going to be building together in this class, why it works, and how to actually set up Claude for your, again, creative business. We're going to be using cloude for everything, right? From content, brainstorming to offer creation to digital product creation, and we're going to be doing this live, as I will be also doing this with you in this class right here. It's going to be super interactive and super cool. So who is this class for? This class is for any creative professional who wants to build a small business around, again, what he loves, right? So if you're a creator, a solepreneur, any aspiring business owner, right, who's tired of just theoretical guides, right? Or you've used GBD or any other AI out there, right, once. But you've noticed that your output is just starting to sound too generic. If you want to build a real monetizable business, not just again stack another set of disconnected tactics and disconnected tools, right? If you're willing to build alongside me on real time, right, in your own clothed project and not just take notes, this class is for you. Or, again, if you believe that there's an unfair advantage hiding in 2026 and you want to grab it before someone else does, right? Then this class is built for you. Now, by the end of this class, even if you're starting from complete zero, you'll have, again, a real launched creative business. You'll have a clear niche, right, a clear customer avatar, and one offer that you can confidently sell starting tomorrow even, right? You're going to have a real digital product, a live landing page without needing you know how to code and a 30 day content plan to just drive traffic to your product and to your landing page. You're going to have a working email funnel, which, again, is going to be automatically created with Claude, which is awesome that turns content viewers into actual customers and a set of reusable clouded skills, which you don't know what a Claude skill is, but it's pretty much imagine someone training Claude for you and you just download the skill set and you apply it to your, again, Claude dataset, right? So the business will run as a system and just not as scattered chats, right? But most importantly, you'll have a real launch, right, not a hypothetical demo. So by the end of this class, you are open for business. You will be open for business, as a creative professional through Claude, which is, again, so easy, right, to apply and so cool, right? So here's a big idea, and here's why I'm so hyped about this class right here. Claude is the unfair advantage that just most creators haven't found yet. It's not just another language model. It's a complete AI operating system that I've never seen before that completely revolutionizes the whole AI scene for creators. So everyone is using JGBT. We know this, right? And due to the fact that everyone is using GBT, every output is just starting to sound the same. And the algorithm punishes you because at the end of the day, the algorithm is just human beings, right? And how human beings digest your content. And they start to understand that, you know, most content out there is just generated by GBT. But Claude writes more like a human being and remembers your round voice across long complex projects, which is one of the highest leveraged points out there while using Claude. It has features that JBD simply doesn't. It has Claude skills, Claude project, right, deep long context reasoning and cow which it will pretty much take control of your computer and just set up things that it would take you so much time to understand how to create a website, how to host this website, how to purchase the domain of your website. So all of this will be done with Claude automatically. And creators who learn this now have at least, in my opinion, a 12 to 18 month lead before the rest of the market just catches on exactly like GBD. Imagine knowing how to use GBT perfectly back in 2022 and 2023. That's the creative advantage that you will get with this class right here. So this class is about turning this lead into a real monetizable business while, again, it still matters before everyone just catches up to this. So this class is completely different due to the fact that we're literally together going to be building a real business, right? So I'm going to be building a business, and you will be building, again, a creative business alongside me. So again, most A courses just teach theory. So give your prompt and you apply this prompt, right? And you live with no business despite the fact that you might even apply the reasoning behind this. But this class is a live build along. So by the end of every single demo session, something real exists in the world, and you will also follow along. So you'll be building alongside me. So I'm building my business in front of you and you're building yours in parallel using the same framework on every single lesson. It's going to be super easy to you, again, to follow along, even if you're a complete grader. So you'll see the exact prompts that I use, real clothed responses, real mistakes that I made, and real revisions. It's not going to be scripted. Again, everything will happen on real time. So due the fact that theory courses just age fast, this framework is super usable for every Creator business author. So again, if you're a creative professional and you want to leverage Claude and you're tired of GBT, this class is for you. So this is the seventh stage, right? Claude Creator Business Blueprint that we're going to be following along. So in the seven stage path, we'll walk together, and every stage maps one module of the course. So stage one and two are simply the foundational stages. We're going to be talking about your niche, your offer, your brand voice, and the things that you can never skip. And even if you already have a niche, I know you already have an offer and a brand voice, we're going to just refresh everything with Claude. I did this in my like, genuine creative business a month ago, and it just it's so, so easy to rebrand and refresh your whole business with Claude. And it's literally going to be like some professional did it, but you will be doing this with Claude immediately. Then in stage three and four, all right? These are the stages that we describe what your customer actually sees. So we're going to be building the product, right? And then the page that they buy this product on. So your website, for example, and your digital offers. And then in stage five and six, we're going to be using and actually deploying your content engine. So content, this whole business framework right here is designed around contact, content, which will bring traffic to your landing pages and to your offers, which will be designed with cloud to simply convert, right? So in stages five and six, we're going to be working on the funnel that turns this traffic these eyeballs into genuine customers. And finally, in stage seven, we're going to be using reusable cloud skills that turn all your work into a permanent system that can also be recreated into other ideas and other niches that you might want to explore later on. Because again, Claude is trainable. It doesn't forget if you install these datasets, and guess what? You can also grab datasets from other people that have trained Claude and install them in your, again, AI journey, which is amazing. Now, this is how each module is going to work. We're going to have a series of presentations and a series of live demos. So every stage opens with a presentation lesson just like this one right here to give you the why and the framework. And then we're going to move into live sessions. And in the live sessions, you will watch me, again, on real time, build the next piece with Claude, right? And then we're going to move to the next presentation. So again, presentations are super short and super dense. We're going to be discussing about concepts, principles, and frameworks that you need to understand in order to maximize your leverage with Claude, because of course, I could also make this course just a huge live demo, but I also want you to understand and digest information. Right? And again, demos are usually just longer and unscripted. So you see exactly how the work actually gets done in practice. That's why I'm keeping the demos longer and unscripted because you will be also able to follow along. So in order for you to make the most out of this class right here, I want you to watch the presentation. Take notes from the presentation. I'm going to be telling you also when you need to screenshot a slide if it's super important. And then you watch the demo and you follow. After that, you do it yourself in your project. If you want, you can pause a demo, for example, and follow along in your project, and then that's the loop because then the next pre edition comes up and the next demo comes up, and this is how we're going to be approaching this class. It's a completely new way for you to interact with me again and to learn by actually applying the knowledge that we're going to be talking about. So again, I'm going to be building a real business right alongside you, right from scratch. I'm not going to be pretending I'm gonna be brainstorming, again, alongside you. So this niche will stay a surprise for now, the niche that I'm going to be choosing, but I'm not going to be choosing anything like super specific or anything super profitable. I'm going to keep the niche that I'm going to be choosing, like, super approachable, just like any niche that you would choose, right? And we'll discover it together in modules in module one, which be talking about the ID guy session, which is something super cool coming up with the next lesson. Right? And that moment, watching a real niche emerge from, like, the conversation is one of the best lessons in my opinion in the course which is coming up right after this. So you'll see, again, every prompt, every Claude response, every mistake that I make, and every revision that I write. So your job is to apply the framework to your niche in parallel in your own clouded project. And if you don't know what a Claude project is, don't worry. We're gonna be discussing about this in the next lessons. So your class project for this class right here, which you're called submit by the end of the course, is a one page summary of your business. I want you in a one page summary, which, of course, you can extract from Claude to map out your niche, your target avatar, your offer, your brand voice, your product, and a page link of the finished, again, landing page that we will be creating together. A live landing page URL also needs to be submitted for you to successfully. Again, complete your class project, which is something like a real customer could actually visit, and real customers will be visiting and will be converted from viewers to buyers. Again, you can also attach if you want five to ten samples of your content that you rode with Claude across at least two different platforms. So we're going to be disussing about long form content and short form content and which is the best drive traffic to your business, right? And again, the cloud skills that you will build in stage seven. So those are the ones you'll keep using long after this class ends, and I'm also going to be sharing some cloud skills for you guys that have really helped me and you can also leverage completely for free. So this is your class project. You're call to submit it in the class project description, and I'll personally review every single class project out there. So this is also an awesome way to connect with me as your instructor. So what is the next step here? The next step is for you to go to claude.com, sign up with your email. It just literally takes 60 seconds. You don't need any credit card and download Claude free version of Claude for your desktop. And the completely free version of Claude again, is just enough for the first half of the course. You don't need to upgrade, and you will gain the maximum amount of knowledge from the course without needing to upgrade to again, any paid version of Claude. If you want to make the most out of the scores, you are encouraged to actually pay for the premium version of Claude which is like 20 bucks a month. And we will be touching Claude API once and cowork also during this class right here, but neither is required for you to finish the class. So you can definitely finish the class also with the free version of Claude. Just need one account and one email and just keep your business work separate from your personal Claude. If you can, This is also a small tip that I give you, right? So when should you upgrade from the free version of Claude to Pro and when not to? So the free plan is just enough for chatting, like short projects and most of modules like Module one to Module six, you can definitely follow along with the free plan. The pro plan is 20 bucks a month. It has way higher limits, longer context windows, and again full access to clouded skills and clouded cowork which we will be utilizing. That being said, you can see how I interact if you don't want to pay 20 bucks a month. You can see how I interact with cloded skills and cloded cowork and judge by yourself if it's worth upgrading. In my opinion, and have no affiliation with Claude whatsoever, it's worth it, right? And again, around Module seven, this is where you get the most value from P than what you pay for it, right? And if you're in a tight budget, again, you can finish 80% of this class on the free plan. No problem whatsoever. I'll flag the exact moments where you need P, right? There's no asalsgain I'm not affiliated with Claude whatsoever. I'm just super hyped about this tool. So now, finally, let's talk about where you're actually going to be working with Claude because, yes, I mentioned Claude and I mentioned this awesome AI, but where are we actually going to be operating with it? The answer is everywhere, right? So you can actually access Claude from cloud.com, and this is going to be your main Canvas. You can also download the desktop app, which is actually encouraged for you to do so. Again, it's completely free to download it. Again, for longer working sessions, and it also unlocks Cloud cow which we will be utilizing in Module seven. You also have a mobile app, which again, it's cool if you want to capture ideas, voice memos. It's not great to interact with Cloud if you want to get some work done. But if you just want to capture, like a quick idea, you can do this in the mobile app. Projects are your permanent business workspace, so cloud projects, and it's accessible from both web and desktop. It's not accessible from mobile, right? And skills are also reusable instruction that Cloud applies automatically, and we'll build some of these skills in stage seven, so you don't need to worry about this. So the answer to where going to be working with Cloud is everywhere, but mostly on the desktop app. So you want to be again, you want to have Cloud desktop downloaded. I'm going to show you how to do this. Next lessons. So before Lesson two, I want you to take 5 minutes and do this step. I want you to go to claude.com if you haven't done already and just sign up for the free plan. Then download the desktop. And if you want also the mobile app of Claude, because, again, they're going to be super useful for you in later lessons and create your first project once you sign up with Claude on the desktop app. You can name it, for example, whenever your businesses or your nieces or my creative business, whatsoever. Drop a short paragraph into this new project about who you are, what you've done, and what excites you, and I'll take it from there. I will guide you through this whole thing, right? So, literally, we'll build everything else from there starting in the next lesson. So again, I don't want you to overthink it, introduce yourself to Claude, and you'll see the magic unfold in front of your eyes. Right? So in the next lesson of this course, we're going to be talking about why niche and offer can make or break your business and how to actually find your niche and find your offer with the help of globe. Again, niche and offer is the most important decision you'll make in this whole creative business of yours. And even if you have currently a niche and an offer into place, do this and apply this and follow along because it's going to be so awesome to just refresh your whole niche and offer, right? We're going to be also discussing about the five reasons why most creators get stuck in this stage for months and sometimes even never escape, but you will able to move past your niche and your offer. Problem, if you will, in literal minutes. There's the old way, which is, like, slow and expensive versus the cloth way, which is fast, structured and clear, you can tackle it in literal minutes, right? So, get your Cloud project ready in the next lesson, we are actually putting the framework to work right away. So again, I'm super, super excited to have you here. I hope that you're as excited as I am, and I'm going to see you in lesson two. 3. Nail Your Niche & Craft Your First Offer: Going to the second lesson of the scores in which we're going to be talking about your niche and your offer and how these two concepts intertwine with each other and simply make or break your business. Now, brainstorming your niche and your offer is arguably, in my opinion, well, the most important element and the most important foundational factor of this whole creative business of yours. And again, even if you have brainstorm your niche and you have brainstorm some of your offers already, Claude can really just refresh everything and make everything just work better. So that's exactly what we're going to be discussing in this lesson right here. In this lesson, we're going to be discussing about why niche and offer will make or break your creative business and how Claude completely changes the game. So again, we're going to be covering why getting niche, right? And, of course, applying and deploying the correct offers is the single most important decision you'll make in this entire business of yours, what it actually costs you when you get this wrong in time, money, and momentum, which is something that people don't highlight enough, the speed of execution in your online business. The five reasons why creators get stuck on this for months and sometimes even never escape this again circle of trying to figure out their niche and their offer then we're moving to the three part formula that every working creator business shares and what it looks like in practice. And finally, we're going to be discussing about the difference between the old way of cracking this versus the clawed way, right? And, of course, one final mindset shift that will just completely change everything. So here's the brutal truth. Most creators don't fail at content. Content isn't the reason why most creators fail and stop again, pursuing this whole endeavor, which is, like, awesome, because at the end of the day, like, being a greater and having a greative business is absolutely awesome. You get to share what you love and you generate revenue from what you love. But people don't fail due to content. They fail at the question, who is this actually for, and what am I really selling them, right? And a clear offer in a sharp niche outperforms beautiful content with no direction every time. That's why in all of the classes that I've created, and you've probably seen some of them, we talked about intent behind your content, right? Every single content piece can be, again, disguised as a digital asset for your business if there's intent behind it. So you can be the best video editor on the planet and still earn nothing without a niche. And an offer, right? Without this foundation locked in, everything will build in later modules just collapses on itself. That's why I created like a whole lesson on niche and offer. And the next lesson was also going to be discussing about the EGI GI. So this is exactly why Module one, again, comes first. Get this right, and the rest of the course also will get insanely easy because we're setting foundation right here. Now, what does it actually cost you if you get this wrong and you not invest the correct amount of time and energy into brainstorming your niche and brainstorming your offer? Well, first of all, it costs you months months spent creating content that no one asks for, simply because no one is sure who this is actually for. Cost you money, burned on tools, right ads, courses and design that all chasing an audience you haven't defined yet. So that's again, what it costs you if you don't have a niche nailed down. Energy lost to constant second guessing, right? Is this even my person? Am I in the right space at all? Confidence is completely eroded as engagement stays flat, when you start to question, like your whole project and your whole creative business. And worst of all, every month spent on clear is a month a competitor with clarity is just pulling further ahead. This is what it costs you if you don't have your niche and your offerings. Dialed in and don't have the correct foundation in this business. So creators stall due to five reasons. The first one is that, and I see this all the time, I want to help everyone point, right, which in practice helps no one and attracts nobody specific. If there's one tip for you to gain from this lesson right here, is that don't be afraid to niche down, right? The market has completely opened, right? We live in a world in which you can transact with people from, like, the whole globe, right? So you don't need to be afraid to just niche down. Even if you have the most specific niche and the most specific offer in the world, there are at least 100 to 200,000 people that are interested in exactly what you're selling. So following passion blindly is also another problem, if you will, without ever checking whether anyone in the market could actually pay for it or copying a creator in a totally different niche and wondering why the same playbook doesn't work, right? These are all old tricks that people used to do before they had this insane power of AI, right, trying to design the product before you understand the customer, for example, or having analysis paralysis, too many possible directions, and no decisions get made. You have decision fatigue, process no progress ever happens. So we're going to be leveraging this three part formula right here before I reveal the so called EDGI in the next lesson of this course. It's going to be awesome. The first one is your niche. Your niche is the specific group of people with a specific, painful recurring problem that you can identify by name. This is my niche. This is their problem. Then we move to the promise, right? And the promise is the transformation that you offer to these people, right? And of course, all of these we're going to be brainstorming with Claude. I'm just providing you the information right now before we apply it with Claude, right? So the transformation that you offer to these people needs to be clear enough to picture. It needs to be believable and genuinely desirable. Then the product, right, the actual thing they buy from you to get this transformation in their hands, right? The offer, if you will. So these three pieces have to lock together, any mismatch, right? And the whole business just starts to leak money. So if you lock all of these three and you will lock all of these three in this module, right, content, funnel and launches become ten times easier as you know exactly who you're targeting, what's the problem, and what's your offer, right? So you need to have these again, locked in, and I'm going to show you how to do this with Claude, right? So what does good actually look like? What does a good niche, a good promise, and a good product lock together look like? Here's a working example of, let's say an offer, right? I help busy parents cook healthy meals in 20 minutes with my weekly meal plan PDF. That's awesome. What's your niece? Busy parents, right? What's your market? Again, eating, right, health, right? And what's your offer your weekly meal plan PDF. Let's look at this specific again, Busy parents is the niche. Healthy meals in 20 minutes is the promise, and the PDF is the product, right? You compare it to I write about food for everyone, right? Same person, no niche, no promise, right? No product, no business. So the first version is super viable and that's something that we would like to recreate with our niche and our offer. The second isn't even a business, right? It's just a hobby with a logo. So your job for Module One is to actually write a sentence as specific as this first one, but for your own business, and we're going to be utilizing this sentence as our compass, right? To move on with next again, modules and lessons, right? The upside of this is that if you manage to actually set correct foundation and nail this, everything downstream just gets super easy, right? And honestly, with the power of Claude, it gets even easier. So you can recreate this in future niches and future offers and future products that you create. So content stops feeling like guesswork. You know exactly what your audience wants to hear from you. Landing pages, which everybody the websites that host your products, if you will, practically write themselves once your message and your audience are crystal clear. Email funnels, if you want to do email marketing, are super straightforward design when you actually know who you're emailing. Pricing decisions are easy for you to understand. You're not pricing a thing, right? You're pricing in transformation, and people tend to buy transformative products. And 2 hours of clarity here saves you literally six months of confusion later. That's why this module comes first, and this is why I want you to invest time and energy by setting the correct foundation in this early stage of again, this framework. So how did people used to again figure this out, right, before AI and before having this information right here, right? They would spend months of soul searching, journaling, finding your why, which are super emotionally exhaustive and rarely conclusive, right? They would hire expensive business coaches at 300 plus bucks per hour just to ask the questions that you will ask yourself, right? They would read like ten books, again, positioning, highlighting everything, applying almost none of it, again, consistently. Trial and error launches. And this was reality. This was the reality like five years ago, right, that used to take like six months to validate and most even used to fail or worst of all, never starting at all because the path forward feels impossibly, again, unclear, right? And this was, again, the whole landscape of online business five years ago. But now everything is completely, completely different, especially now with Claude. Trust me, your mind is going to be completely blown. So in this module, Claude isn't just a chat bot, right? It's a strategist sitting next to you, asking the right questions, right? So you're going to have a long context where you can fed it your entire story, your skills, interests, and constraints in one go. And then Claude will remember it all forever, not like JBD that, of course, confuses things and forgets things whenever you start a new chat. It pressure tests your idea in a way that a senior consultant would, especially if you're prompted to do so pushing back, finding holes and refining. And it has also absorbed the patterns of thousands of niches and offers. It, of course, has our knowledge of the Internet, so it knows what tends to work and what doesn't not that it encourages you every time, like GBD does. Then don't have a problem with GBT. Again, I've launched multiple digital products of mine with GBD, but Claude is just so much better. So what used to take six months of agonizing decisions can now be done in literal two focused hours of guided ing, right? And the most important mind sent that I want you to have in this class right here in general is that, yes, JBD is a language model, and people tend to think that Claude is also a language model. No, Claude is not just a language model. Claude is your developer, your business strategist. There are multiple agents that you can build with this AI software. So we're not just going to be using it for copyright and language generation and copy generation. We're going to be using it for everything. So again, most caers use AI to produce things like captions, scripts, and posts, and this is just surface level use case. It works, but it's now where the real leverage is. The leverage is in thinking with the AI, not just generating with AI. The deeper use is actual partnership, and this is what Claude allows you to do in a flawless and frictionless way, ideating, pressure testing, deciding, planning the work only human used to do back in the day to give an example, you can develop a whole website with Claude and then ask Claude to enter this website as a customer and pinpoint every single problem inside and then ask Claude to remember the problems that it noted down and actually fix them, right? So again, in Module one, this is where you make this shift permanent. And once you experience this, trust me, you cannot see this. You will not ever be the same, right? So from here on, you will never go back to using AI just as a writer. It will become your most valuable teammate. So again, in page one, we're going to be building your one page business concept, which is the exact same class project that you're called to complete by the end of this class, a single focused page that answers who it's for, what they get, and how they buy it from you, right? It's going to be written with Claude, not by Cloud, and you will stay in the driver's seat just as Claude is having you like, leading you with your offer, right? This becomes the master document that every later module references with content, with page, with your funnels, and with your launch. And even if ever you're willing to change AI, for example, you will have this, again, master compass to guide other AIs with it, right? So again, without the page locked in, module two through seven literally cannot work. So we're going to nail it before we move on to the next modules. So here is your action step before we move into Lesson three, which will literally just take you 5 minutes, and I highly suggest you to do so. Open Cloud project. Again, you set up in Lesson one and make sure your bio is in there the bio that we did at the end of Lesson one. So make a quick, rough list. Five things you love, three things you're good at, three things people often ask you for help with. And don't worry if these are not perfect. We're going to be perfecting them later on in other lessons. Don't feel, don't overthink again. Don't pretty it up. You just need some raw inputs, and we'll work with MS in lesson four. And again, also, do not try to pick a niche right now. We're going to be letting your niche emerge in next lessons, and especially with the GI framework, which I'm super, super excited to reveal to you guys. And it's just going to take you like 5 minutes. So let's keep it as simple as possible. And again, I'm going to be building this whole thing alongside you in later lessons. Again, in the first three lessons of this class, we're keeping things super theoretical so we cover the basics, and you have the foundation set. And after that, of course, I will be building this whole thing with you. So throughout the course, I'm going to be building, again, a real content business, not a hypothetical I'm not going to tell you the niche yet. It's super easy. It's not like one of the most businessy and tech savvy. Again, niche is out there, and you will be able to understand it, of course. And once you see this niche and this whole, again, business model emerge with the conversation with Claude, it's going to be the best feeling in this course right here, and you'll just never be the same. So your job is to apply the same framework to your niche in parallel in your own Claude project. And I think we're ready to move to lesson three, which is actually finding what you love. And in lesson three, we're going to be elaborating on the EGI framework for creators, right? We'll meet the framework that turns who am I and what I want to build, which is the prompt that you entered in Claude in this NansonR here into a clear answer, and I'll show you the four overlapping circles, right, and how to use them specifically for a creator of business, right? I'm not going to reveal the circles right now. I'm going to see them in the next nason of this course. So this is going to be the bridge between your real life and your real niche without forcing anything or faking anything. And this will just solidify the again, foundation that we're building in these primary lessons of this class. So again, all of the love skills and as we mentioned down in this lesson, we need to bring them and feed them in clothed in Lesson four all together. More information about the GiGi in the next lesson of this course. Thank you so much, and I'm going to see you there. 4. Find Your Business Compass with IKIGAI: Welcome you to the third lesson of the squares. Now, this lesson right here is potentially one of my favorite lessons to always instruct on a foundational aspect of online business. And we're going to be discussing about the so called EDGI. And the IDI CI is a combination of what you love, what you're good at, what people would pay for, and what people need. And if you manage to find the overlapping point of all of these elements, again, what you love, what you're good at, what people need, and what people would pay for. This is the golden ticket for an awesome, fulfilling online business that also generates a lot of revenue. Now the thing with IGGi is that you can actually analyze it, and you can actually analyze the principles that construct the so called IGG. So you can brainstorm the ultimate niche and the ultimate offer based on again, IDGI I'm super happy to have you here. Let's elaborate on this concept, and let's set correct foundation for this online business with Claude that we're developing right here. So Again, we're going to be discussing about the EDGIFramework for creators. How to find a niche that's authentically yours, useful to others and actually pays. Now, here's a plan for this lesson. We're going to be discussing about why the pick a niche advice doesn't work and leaves most creators stuck for months. Then we talking about what the EDGI actually is, where it originates from, and why it's the right tool for this stage. And yes, we could have started already utilizing Claude and diving deep into AI principles. But I think that this point of the class, where we're still setting foundation on the business endeavors that we're going to be approaching, right, it's important to just keep it theoretical before we dive, of course, with utilizing Glod next send of the squares, right? So we have four overlapping circles, again, in the GIGI, and each one means are going to be discussing about what each one means and how they also fit together. And finally, the trap zones, right? What happens when you're only in two or three circles instead of all four, right? And finally, we're going to be discussing about the creator specific twist on EDGI plus the action step that prepares you for Lesson four, in which we're going to be engaging with Claude, actually. So here's a problem. The pick a niche, again, advice simply doesn't work. Right? You've understood the concept of niche down and not again, having the urge to serve everyone because this just wouldn't work. But again, the pick a niche advice doesn't really work. The most common advice you hear is pick a niche and go as if the choice is super obvious, but it isn't creators have multiple interests, multiple skills, and multiple things they could sell. So picking blindly leads to abandoning the niche three months later, and interest fades or money doesn't follow. So we need a framework that systematically narrows the field, right? Not a coin flip dressed up as a strategy. So that's where actually the concept of the EGGI comes in. It's a 70-year-old framework from Japan that has never been more useful than right now, especially in an online creative business as yours. It's a super interesting concept that when I understood it, right? And when I digested it and applied it to my business, it just again, it gave me, let's say, a fresh air of clarity throughout my whole journey. So what is actually the so called IgiGi? IgiGi is a Japanese concept that roughly translates to a reason for being, right? It comes from Okinawa, Japan, which is home to one of the longest living populations, right? And locals there credit IgiKi for their longevity, right? A daily sense of purpose that pulls them out of bed every single day. In the West, it's been adapted into a vent diagram of four overlapping life domains, which we're going to be discussing about in the next side, right? So we're going to take this diagram, decompose it, and use it as the most precise niche founder you'll ever encounter, right, which is, again, awesome. So these are the four overlapping circles, as you can see, the circle of love, the circle of skill, the circle of need, and the circle of faith. And right in the middle, this small area that all of these circles overlap, this is what we want to be targeting. So love is what you actually, again, enjoy what stems from your insight and you would happily talk about for free all day for years. Then comes skill, right, what you're naturally good at or have built real expertise in over time. Then comes the need, right, what real people, again, in the world are actively struggling with right now. And finally, pay what those people are already spending money on or willing to spend on, right? So again, the point where all of these four overlap, love, skill, need, and pay, this is your EGI Guy, right? And that's the niche that we're after, not just any niche. We're not there just again, for love because maybe you know what you love doesn't actually adapt with your skill or what people need or what people would pay for. Or, again, if we maximize pay, and we only try to serve people again, based on what they're willing to spend on maybe we end up not doing what we love, right? So it's super important for us to fire right down the middle. So let's talk about love and think to yourself, what would you like to talk about completely for free? This is the so called obsession circle, right? And topics you read read about, again, even when there's no one paying you to do so. What do you love to do for free, right? Activities you lose track of time while you're doing this or subjects, right? Your friends are bored of you ranting about, right? This is not just a what's fun, right? Question. It's genuinely what lights you up over a sustained period years, right, what you love. If you've been, for example, intermittently obsessed with something for more than five years, that's usually a love circle candidate. So think to yourself, what do you actually love, right? We start here because passion is the only fuel that can get you through the, again, unpaid early months if you start off again from complete zero. So start by focusing on what you love. Then comes the skill circle. What are you actually good at, right? So this is the expertise circle and things people compliment you, for example, without you fishing for it. What are you genuinely good about, right? So skills you've built deliberately or knowledge you've accumulated through real experience. This is where I want you to think of any transformational experience you've been through when you've moved from point A to point B, right, and how you managed to do so. It's not just credentials, right? It's what you can actually do better than 90% of people that you know. There's definitely something there and it doesn't need to be something foundational on something life changing. It could be like building lego sets, for example, right? Any past careers, any hobbies that you might have, any life experiences, everything counts. Right? Don't dismiss soft skills like teaching or empathy because these are also skills that you have developed and you are good at. So skill is what makes your love circle interesting to others. But still, we're missing these two points, what people need and what people would pay for. So without it, you're just a fan of something without skill, right? So now we move to circle three, which the circle of need. What is the world struggling with right now, right? And this is the pain circle, and it doesn't really have to do with you. It has to do with the market, right? So real problems, real people are spending real time trying to solve, right? This is not again, not I think it's important. Is there are people 2:00 A.M. Googling how to fix this right now, right? You can look at forums. You can look at reedit threads, YouTube comments section, Amazon reviews. This is how you research your need. And again, the bigger the gap, the higher the need is going to be. So again, the more emotional the problem, the better for our marketing andmpaig because then we can actually communicate the pain points with our target avatar and the higher the need. So again, most creative businesses, this is where they go wrong. They build for an audience that simply doesn't actually exist, right? And imagine having what you love and what you're good at overlap with what the market actually needs. Then there's one final circle that we need to focus on. That's a pay circle, actually, what people will genuinely spend money on. And money is a form to exchange value, right? People pay for value, and you can create value by eradicating pain, right? So Again, this is the money circle that we're talking about right here, the grown up reality check on your other three circles. And it's not is this profitable for someone? It's A these specific people opening their wallets and paying to have their problem solved? So, look at what books, courses, tools, services, your target audience, which of course, we're going to be creating with Claude is already buying, right? And if money is already moving in this space, this niche is validated. If not, you might be too early, right, or too niche, and you need to, like, again, zoom out of it and potentially also serve more people, but I don't think that you're going to be too niche. So pay isn't crass. It's proof value you create actually reaches the people who need this. And this is the so called Idi GI, the circle of, again, the central circle where all of these points overlap, your love, your skill, the need of the market, and the market paying for all of this, right? Again, three circles isn't enough. To definitely isn't enough, and you're looking for the four way overlap. So again, this sweet spot is rarely obvious from the outside. It almost always emerges through the mapping process, right? So it's also rarely the biggest version of any single circle. IdiGai usually lives in a specific corners. So most creators, what they do is that they give up before they find it because they're searching by intuition rather than actually searching systematically. And that's why we're going to be using Claude in the next lesson to find your EDGI, right? This framework that we'reelaborating on in this class right here, plus AI gives you, again, systematic discovery of what you love, what are your skills, what the market needs, and what the market is willing to pay for, right? And let's actually analyze what happens if you're missing just one circle we discussed about missing two circles. It's a no go, but missing one circle is actually one of the biggest mistakes that people do they missed one circle, and they're like, Okay, it's still a green flag. Let's go ahead and do this. But here's what happens when you're missing Man Circle, right? Love and skill, but no need or no pay is your hobby, right? It's fun, it's fulfilling, but it's simply not a business. Love and need, but no skill or pay is a mission you can't actually execute or sustain financially. You're simply not qualified. Skill and pay, but no love or need is a burn up job, right? So you quit within a year because there is no love there and there is no need, right? But need and pay, no love or skill is simply soulless robotic work that someone else could be doing instead of you, and that's usually what we want to outsource to AI. So most creators are actually stuck in one of these four zones right here. Either your hobby, a mission, you can't execute a burnout job or just soulless work, then they don't realize that there's simply one more circle that is missing. So you need to take a step back, analyze, and then re execute, right? Now, IDIGi specifically for creator businesses is actually a combination of your topics, your expertise, your audience pain and monetization of these topics that you choose. So again, the classic IdiGi concept is about your life purpose, right? But we're adapting it for the specific job of building a creative business, right? So your love becomes a topic that you choose to talk about, what you'd happily make content about for the next five years. This is your new love, right? Your love is your topic. What are you going to be talking about? Your skill then becomes your expertise, right? The angle and depth only you can bring to the topic. Right? Then the need becomes the audience pain because market is validated based on the audience that you choose to serve, right? So the specific suffering of a specific group of people that you can name is the so called again, need. And finally, pay becomes monetization feed. Is my audience qualified enough, and does it have the purchasing power to again, swipe their credit cards and purchase one of my digital products? So again, products, services or memberships that your audience already buys, this is the so called monetization. So this is how we tweak the EDI Guy which usually love, skill, need pain to be the E Guy for creative businesses, which is a combination of your topic, what you love, your expertise, which translates to your skill, of the audience pain, which translates to the need, and finally, monetization, which translates to pain. This is the modern EGI, and I would I would like you to screenshot this slide for you to understand it, right? So what you'll end up with is the so called IDI chi sentence, if you apply this correctly, and in the next son we're going to be doing this, right? The output of the IDI chi process is one specific sentence, right? The same shape we saw in Lesson two. For example, I help, and then comes your audience achieve your transformation using my expertise through my product, right? Does this make sense? I help, for example, content aspiring content creators achieve financial freedom while using my proven framework through the Creator Blueprint, which is, for example, my product, right? So that's just a niche statement. It's a result of pressure testing all four circles against each other. And, of course, yes, one circle might prevail more, but at the end of the day, you want to have all circles again, firing or all cylinders, if this makes sense. So this sentence becomes the foundation of every later module we're going to be using, right, our brand, our product, our page, our content, our funnel. And due to the fact that everything's going to be so automated with Claude in the next lessons of the course, it's very important for us to have the soul of our business already set up in these foundational first lessons of the course, right? So we don't provide it today. We write it together with Claude in Lesson four, again, regarding the brand image and the product and page and the content and the funnel. And this again, sentence we're going to be discussing about like the EGIGI sentence, but I want you to already have some thoughts behind this and understand what the EGI is, so it's easier for you to draft this sentence in Lesson four, right? So, now we're going to be moving in the first lesson in which we're going to be firing up Glod and it's going to be a live session. And what I want you to do before Lesson four is this. I want you to open this Claude project you set up in Lesson one. I want you to add a new note, which is going to be titled EGI inputs, right? And we'll feed it to Claude in the next lesson of this class right here. So for love for the love input, I want you to list five topics, five activities or subjects that you have been obsessed with over years with no filter just from the top of your head, just five topics, activities or subjects. This is not going to alter the trajectory of your business. Don't worry about it. Then for skill, I want you to list five things that you're genuinely super good at, right? For example, career based, hobby based life experiences, literally anything counts, anything that you feel like you're good at, list and the skills section. And finally, for the need and pay section, I don't want you to worry at all for them because Claude will help you map them exactly in our live demo. So that's what I want you to do before we move to the next lesson of the scores, which is lesson four. And in Lesson four, we're going to be mapping your DiGi and my GiGi with Claude, right? So we move from theories straight to practice. We're done with theoretical lessons, and you watch me run the IDIGI exercise with Claude live, again, on a live basis. I'll feed Claude my own loves right in my own skills list, right you see the niche emerge from this conversation, right? So this is the lesson where the demo business reveals itself. Please don't skip it. Follow along because it's going to be, again, super interested and super engaging for you to also understand the next lessons in the next modules of the course and bring the EGGI inputs notes ready to your project because as I work, you will do the exact same thing in your EGI inputs. So I'm super happy that you made it up until the end of this foundational sequence of lessons for this class right here. Now I think it's time to actually launch Claude and let me show you exactly how to map your EGGI with this awesome AI tool. I'm going to see you in the next lesson of the ss. 5. Reveal Your Perfect Niche Using Claude: Welcome to Lesson four. Now that you're aware of what the EGIGi is and its true power in actually starting and launching your online business, it is time to actually go ahead and map out your GiGi with Claude. Now, this lesson right here is going to have significant importance in the whole trajectory of your course with Claude, because due to the fact that we're going to be giving all of this information about you, and we're going to be brainstorming your EGI together with Claude, right? Claude will have a circular understanding of who you what you love, what are your skills, and how the market is able to absorb your skills when we're going to be creating your offers and your landing pages and your websites with clothes. So it's super important for you to follow along. Now, I made it super easy, actually, for you to follow along because in this son right here, you will gain access to a downloadable PDF with all of the prompts that we're going to be using. Now, I am going to go through this PDF with you as I'm building my EGI and my business. So do exactly what I am doing in this session right here. Follow along with these prompts, and let's actually get you set up with Claude and with your EGI. So if you downloaded Claude on your desktop, this is what you will be looking at. And, of course, this is the E Guy mapping playbook that you will be able to download in the resources tab of this class right here, and this is what we're going to be following along, again, to create and map out our EGI with Claude. Now, a small preview of what we're looking at here in Claude. The most important thing, you can see that just has a chat box just like HGBT for example, in which you can type out your prompts, right? But it has actually Claude three different modes. It has the chat mode, as you can see up here. It has the cowork mode and the code mode. And we're going to be mostly using the chat mode and the cow mode for this class right here. All right? But for this lesson, we're only going to be using the chat mode. Now, as you can see, in the chat mode, you can create a new chat. You can create a new project, as I guided you to do so in the previous lesson of the course. You can have artifacts and also customize your chat with further prompting. In the cowork section, this is where you will actually give Claude the let's say chance to actually work on your computer. So in the cowork section, you will be able to create websites, landing pages, PDFs, anything you can think of Claude will work and actually do it in cow, and also will gain access to your computer. Of course, this will be guided access, so don't worry. They're not going to do anything crazy with your computer. They just would do exactly what you asked them to, right? Claude. So now, in this D here, for the EGGi mapping playbook, we're going to go and chat, right? And we're going to be typing down our prompts right here. So let's actually go through the IgiGi mapping playbook. Again, this playbook is composed of five prompts to find your creative business niche with Claude, right? You can go through the information again in this first, again, page of the EDGI mapping playbook, but we're just going to directly go to setting up the so called EdiGi strategist. So with this prompt right here, you will tell Club its job, hand it your raw material, and stop it from suggesting a niche too early. And this is the prompt that we're going to be using. And the prompt goes like this. You're going to act as my GiGi strategist. Your job is to help me find the intersection of what I love, what I'm good at, what the world needs, and what people will pay for and identify a creator business niche. That's authentically mine. Here's my background, and this is where you will be pasting your background from lesson one, right, what we brainstorm together. Here are my raw inputs, loves, skills, and don't suggest a niche yet. First, ask me five sharp clarifying questions to dig deeper into these inputs. Push back if anything is vague. So when we copying this, right? From, again, this PDF that you will be able to download, and paste it on Claude. And what to expect. You can except expect five specific clarifying questions, right, which are not generic, and it will also provide prove weak or vague entries. Answer each one in plain language. No need to polish. So let's actually go on Claude and let's paste this prompt. And let me actually type down again, my bio and my love and my skills. So in my case, for example, I'm going to give a very, very relatable niche, right? Here's my background. Paste your bio from less than one project. So it's like this. I am a 25-year-old man that right, really enjoys Dennis, right? 1 second. Let me just make this. I have been competing in tournaments, right, when I was younger, and then I stopped, right? Now I am a very good club player, and I still compete, right, in, let's say, amateur tournament as a club, again, player. I also like to teach, and I like to help beginners, let's say. Here are my raw inputs, loves. So let's see. I love tennis, right? I love to teach. I love well being. I love communicating with people, right? Who share similar passions with me, right? From the top of my head, I'm literally brainstorming this from the top of my head. I also love working out the sun and let's say biohacking, right? Skills, right? Of course, tennis, high level, let's see. Teaching. Obviously, I love teaching, content, cameras. Videography. Don't just initiate. Ask me five sharp, clarifying questions to dig deeper into these inputs, push back if anything is vague. And now you can change, actually, the AI that will be used to brainstorm your again, inputs. We have Opus 4.7, which is the most cable for ambitious work, but it will also gather right, and actually eat more of your AI credits. We have Summit 4.6, which is responsible, again, responsible for everyday work. We have Haiku 4.5, which is the fastest and most efficient, right? So all of these would work perfectly. In my case, I just use Opus 4.7 because I have lots of credits, right? So let's push this prompt and see what Claude will come up with. Got it. Let's dig in before I propose anything. Here are five sharp questions. Push yourself to answer. Again, specifically, not generically. One, I love teaching. Teaching who exactly, right? That's actually a genuine question. Two, content cameras, videography, as skills. Show me these receipts, how you actually published content consistently, consistently anywhere. If yes, what's your handle? How many followers and what's been your best performing piece? If no, it's an interest, not a skill set. By hacking and working out in the sun. Define your version. By hacking is one of the most abused words on the Internet. Wow, it's roasting. A money reality check. Are you currently earning anything from tennis, teaching or content? Do you have a day job funding this, right? Saving summaries to six to 12 months. Geography and language. You're in Greece, Athens, right? Is your target audience local Greek players in international the International English speaking tennis world or both, right? This determines whether you're competing with 50 people or 50,000 people. Right? Answer this honestly, especially two and four. So I'm going to be answering this, right? But before I answer this, let's check the second prompt. And the second prompt is mapping out your love skills intersections. So based on my love, this is the second prompt. Based on my love, skills, and the answers I just gave you, find the three to five strongest intersections, right, places where what I love and what I'm good at genuinely overlap. For each intersection, give me a short name for the intersection, why it's a strong match, why it would look like as a foundation of a creative business. Be brutally honest, reject any intersections that's weak or forced, right? So this is what we're going to be pasting after I've answered what Claude gave me. And what's the biggest difference that we can see right now from GPT is that GPT always enforces you and agrees with you, but Claude actually gave me constructive criticism right here. So let's actually address all of these points. I love teaching, right? Teaching who exactly, right? I love teaching. People who fit my younger selves, right? Image. I have been right through multiple transformative experiences. And I appreciate helping people who are one or two steps behind me with my Frameworks, right? Let's see. Let's see. Content cameras, videography, skills. Show me the receipts. Have you actually published content consistently anywhere? I need to know this because it's niche just changes dramatically. I am. Okay, I'm obviously good at content. I'm good at content. I have a course creation business with, let's say, 80,000 students across the world, right? I also have three YouTube channels. But not, okay? And it's related. They have also seen big success, right, in both long form and short form content, right, with more than 30 million views generated, right? Biohacking and working on the sun define your version. Biohacking is one of the most abused words on the Internet. Are we talking cold blanches, right? You carting online training and sun exposure, supplement tracks, sipomization, or is it more vibes based? Just feel good when you train outside and it clean? A specific practice you actually do weekly not aspirations. Let's see. Regarding biohacking, I mostly feel good while working out. Outside, I am not an expert. I appreciate the principles, and I have been experimenting with some supplements. Mostly vitamins, right? Money reality check. Are you currently earning anything from tennis, teaching or content? So then money reality check. Are you currently earning anything from tennis, teaching or content? Do you have a day job funding this, right? Creator of business looks completely different depending on the answer, right? Regarding 0.4. Yes, I have a let's see, let's see, let's see, let's see. A teaching business going on, and I am open in experimenting for some months, let's see. Okay? So obviously this is a huge answer that I'm giving, but I won't do this on a live basis with you guys. So bear with me here. Geography and language. You're in Greece, right? So I would like to focus on teaching in person in Greece, but also impacting the world if this is an option, right? So, now we're going to click and copy the second prom, which is based on my love skills and the answers. This gave you find the three to five strongest intersections places where what 11 and what I'm good at genuinely overlap, right? So I'm going to be pasting this prompt just exactly below my answer, and I'm going to fight this to Claude, right? So let's say strong answers. The curse casing business with AK students, 3 million views changes everything. You're not a beginner trying to become a creator. You're experienced operating, looking for the right vehicle in domain you actually care about. That reframes this entire exercise, right? Here are the intersections that actually hold up. I'm rejecting the force ones at the end, right? The adult comeback coach White strong. It's the cleanest overlap you have, right? You stopped competing, came back as a club player still competing in amateur tournaments. That is the journey of thousands of 25 to 45-year-old men who played as junior quit for school or work and now want back in. You're not one or two steps behind them. You're one or two steps ahead, right? You have the high level tennis skills to actually teach the lived experience of a comeback and proven content course infrastructure to scale it, right? As a business foundation, in person, clinics and private lessons in Athens for returning adult players, right, online, a course on the adult comeback player, right? Fitness technique reset, mental game tournament Prep, T Blanc form, again, it just gives me a full breakdown of how it approaches. The second one is tennis an outdoor performance for the everyday athlete, right? So white strong. Your biohacking interest is real, but not expert level. And that's actually fine here because you're not selling protocols, you're selling a lifestyle frame. So tennis is already an outdoor sport, sun movement, sweat, longevity, sleep, recovery, all these natural boolve into serious amateur tennis, right? And then gives us some information about the business foundation. Finally, the Greek tennis Creator, right? And this is geographic monopoly play. White strong, you said it yourself, Local in Greece, right, local grease and global reach. There is essentially zero serious tennis content in Greek. You own that market by default within six months, and Greece punches above its weight in tennis right now, right? So there's exciting audience interest, right? Finally, the frameworks guide for tennis improvement quite strong. You explicitly said you appreciate helping people with your frameworks. That's a tell. You think in systems, not just tips with 80,000 students across courses, you clearly know how to package knowledge into structured learning with 95% of tennis YouTubers don't do, right? So most tennis content isn't do this drill. Right, do this drill. Almost no one is teaching the meta skill of how to improve as an amateur. Rejected intersections, right? Biohacking congraorO course, not. Tennis and community building passionate communicators No, right? Pure tennis technique, YouTube, also no. So it also gives us its honest read, which is the adult comeback coaches, the small business idea, right? But let's keep on giving some more prompts here, which the next prompt is the need, right, finding real audience pane. So the prompt goes like this. Now, let's bring in the need circle. For each of the intersections we're carrying forward, list the top three specific pain points or struggles real real people in that space phase right now. Don't give me generic answers like they want to learn faster. Give me specific emotional recurring problems, right? The kind people complain about in forums, comment sections, and 2:00 A.M. Google searches. Then rank the pain points by intensity and frequency. So let's copy this and paste it right. Here, we don't need to input anything because now Claude has a circular understanding of what we're going for, right? And we're pasting this prom. Let's see what Claude comes up with. Good. This is where most EGGI experiences exercises go soft, right? Generic pain points equal with generic positioning and generic income. So let me do this properly. I'm going to research the actual conversations happening in these spaces rather than guess from priors. Give me a moment, right? So it performed, as you can see, I searched the web. I performed some basic research, right, and says, I have enough. Let me also quickly check the Greek market angle for number three, right? I have what I need. Now I'll synthesize. The research confirms my priors and adds specifically, adds specificity. I couldn't have invented from training data alone. The need circle, right? Real pain points ranked. So I'm going to be direct. When I went looking for what real players actually complain about, the patterns were screaming, right? Here's what I found mapped out to three carryforward intersections. Let's see it. Intersection number one, the adult comeback coach. Pain point A, my body won't do what my brain remembers, right? Returning players in their late 20s to 40s describe this as grief experience. They remember being smooth at 16, step on court at 30, and their forehand feels alien, right? Recovery circles repeat. They feel good for a few weeks, then knees, shoulders, hips or lower back pain flare up, right? Pain point B. I'm stuck at my level, and I can't tell why, right? The four to 3.5 plateau is the most disgusted frustration in adult amateur tennis, right? Players describe doing drills, taking lessons, watching YouTube, but not improving. Pain point C. I play great in practice and joke in matches, and it also gives you, by the way, the resources, the reference from where it gathered this data. So this is actually genuine research we're doing right now. But in point C, I play grade in practice in choking matches. This one is everywhere, and the emotional language is intense. Players describe being afraid to fail and tightening up in competition or so concerned with others' opinions that they collapse, post match self loading is the part that no one talks about publicly, but everyone Googles at 11:00 P.M. So these are the problems, the three main problems of the market right now, ranked by intensity and frequency. Match choking is the most intense metal game collapse. Then we have the plateau, extremely high frequency, moderate to high emotional intensity, right, crowded space, but mostly bad content. And then we have body breaking down on the comeback. And then we have intersection number two, tennis and outdoor performance. And this is another niche and Intersection number three, which is the Greek tennis grader. So now we're currently, let's say, brainstorming between three different intersections to go with my EGI GI and this creative business of mine. So let's nail it down, and we're not going to go through Intersecti number two and intersection number three for time saving purposes because I don't want to bore you with tennis. I just want to show you how I would brainstorm this again, on real time, which is exactly what we're doing here. So now things are actually gaining interesting. And let's actually mention the honest take on what needs Analis reveal, what this need Analis reveals. The single hottest pain point in all of these three intersections, the one with the highest emotional intensity, the highest search frequency, and the most desperate audiences, and the lowest creator competence is mental game match choking problem for adult amateur players, right? So this is where we concluded it right now with Claude, and let's actually move to the next prompt. And the next prompt is this, mapping the pay, validating the fact that these people will pay, right? So now the money check. For each top pain point you just listed, tell me what products, courses, services, or tools people are already paying for to solve, right? What price ranges these solutions sit at, where the gaps are, right? The underserved problems, people would happily pay for a solution if excited and flag any pain point where there's clearly no money moving, right? Those are red flags, not opportunities, right? So now that we have right? The offers, let's say, not exactly the offers, but the different intersections that we can go, have three different intersections for my niece. Let's actually judge these intersections based on the pay, right? And this is where things are starting to get interesting, right? Good, right? This is the layer that kills 80% of fashion projects, and let's hope that this will kill some of my intersections. Let me actually research what's moving in the market rather than guess, right? Searching the real spend data right now. So again, you don't need other websites to research, right, what people are buying. You don't need to go out to yourself to research this on the Internet, as you can see Claude is doing this by itself. So tell us, have enough data. Let me synthesize this into the money gap you asked. Right? The pay circle, where the money actually moves. I'm going to be direct with you. The market data is very revealing. There are some lanes with serious money flowing, and some that are marriages. Let me break it down pain point by pain point. So pain point number one, match choking mental game, right? This is where people are paying for right now. The dominant player here is Patrick Con at peak performance sports and sports psychology. He's been running this for 30 plus years. He has audio and workbook programs at $89. He analyzed everything. Claude, analyzed literally everything. The flagship is tennis confidence, mental toughness for tournament players, and it's bundled into one on one coaching packages, where the program alone is osioned at a 299 value included in monthly coaching right engagements with weekly sessions running one to six months, right? So that's super interesting. Price ranges, self study audio workbooks at 79 to 99 monthly group programs to 5,150 a month, one on one mental coaching, 150 to 300 session, wow it's crazy, and high touch coaching engagements 3,000 to 8,000 for three to six months, right? Wow. That's crazy. Where are the gaps are most almost all of this is aimed at juniors, right, college or pros, right? It's audio first, not dated, right? So it's not dated. No creator led brand, zero peer support, right, no cohorts, no discord. So just gives us some potential, let's say, holes in this program that we could infiltrate. So verdict, strong money, massive gap. Pain point number two, the adult plateau, stack at 3.5 to four, right, what people are paying for. This is the most crowded lane right here, right? Intrutive tennis, right? Benchmark 200 a year, nine in a month, right? So YouTube remote video analysis sits at 50 to 150 per submission. Online group programs run 200 to 600 for four to eight weeks, right? And here are the gaps, almost zero content addresses the plateau as a system problem. No, here's how to train when you're only getting 4 hours a week product, mental, physical, and strategic no one integrates. So again, the verdict is that money is moving, but it's not crowded. And paint number three, body breaking down, tennis for longevity, the verdict is that money is moving, niche, but real, right? The fitness piece is well served at the utilitarian level, right? So pain point number four, we have limited time training optimization, and that's a red flag it says. Real pain point, but not yet in buying category. Pain point number five, right, again, more and more and more analysis, right? So the money picture in one frame is this right here. The mental game to match choking for adult amateurs has a large spend, David supply, no crater bland, and it's the clear lane to be number one, right? So it ranked all of the money picture in one frame. Which is awesome. And now I'm not going to bore you with analyzing more the output of Claude because, again, this is specific to my niche. But up until this point, you have also probably been gaining some cool answers with Claude. So let's actually go ahead and synthesize now. Based on everything we've mapped, right, my loves, my skills, the audience needs, and where the money is, propose three specific EGI sentences for me in this format. And this is going to be the most powerful prompt for us to use right now. I help audience achieve transformation using my experience through product. For each one, explain why all four circles overlap in the proposal. Note which one you think is the strongest and why and be specific. No vague niches like creators or busy professionals. Let's do this. I'm super excited because now we're finally going to have our one sentence, right? So here are three sharpened Idi guy sentences. I'm being specific on every variable. Option one, the mental game specialist. I help adult club tennis players who choke in matches, finally play their tournaments at their practice level using my frameworks based teaching system honed across 80,000 students through a video course and community and Athens based intensive weekends, right? So it also analyzes why all four circles overlap. Love, teaching people one or two steps behind you, skill, high level tennis play, need the most emotionally intense, highest search volume in point in the adult amateur space. Pay the strongest money lane in your stack, right? Option B, the adult comeback coach. I help men 28 to 45 who play tennis as juniors, quit work quit for Work and Life and want to compete again, rebuild their game without breaking their body using my own comeback experience and framework based teaching through a 12 week course in Athens comeback camps. Right again, why all four circles overlap. And those are EICI based value proposition. Right? This is something you should also have in your cloud right now. Option C, the Athens adult tennis brand. I help serious adult amateur players in Athens and traveling players sing Greece, train like real competitors instead of recreational hitters using high level coaching plus my content framework exercise through private coaching, weekend intensive and tennis touring scams in Greece. And it's honest pick, right, based on all of the interactions that we have with Claude what Claude would actually pick. And this is option one, right? So don't choose between A, B and C. Sat them. The headline brand is option one. You become the most you become the modern frameworks based mental game coach for adult club players. Option B is sub pillar of option one and option C is your in person revenue lane sitting underneath the brand, right? So in this way, we have one brand three revenue streams, one positioning statement, and again, option one is the headline, B and C are layers. And just like that, we mapped out my EDGI around tennis, teaching the market, and what the market mostly pays for. And you saw in this lesson how the actual offer and the positioning on its offer based on if we're going to gravitate towards the location or if we're going to gravitate towards the avatar or if we're going to gravitate towards the pain point of the avatar, the different pain points of the avatar formed as we were engaging further and further with Claude. This was one of the most powerful lessons, I think, up until this point. And, trust me, you're not going to believe what we're going to be building with this awesome software in the next lessons of the scores. So I hope that you have your Idi Gui mapped out by following the prompts that I gave you, and I'm going to see you in the next lesson of the scores. 6. Build Your Customer Avatar & Validate Your Offer: Previous lesson of this course, we analyzed your Idi Gi, and after a series of five super targeted prompts that I sold in real time, we ended up having our Idi chi sentence, right? One sentence which describes what we love, what we're good at, who we're targeting, and how we're going to be targeting these people. Now, the purpose of this lesson right here is to take this one Idi Gi sentence and actually turn it into a real launchable thing that we can sell, and everything will stay theoretical inside of clothes. So we haven't developed the product and the landing page and the funnel yet. But by the end of this action right here, we'll know exactly who we're targeting, who their pain points, what are their pain points, and how we're going to be approaching this after we have validated our target out there. It's super important for you to follow along with these three proms that we're going to be using in this action right here on real time, again, in Claude. So enough again, with this introduction, I'm super excited to have you here. Trust me, we're going to be building something super awesome that is also going to be validated due the fact that Claude gains data on real time through the Internet, right? So we don't need to use external websites to perform market research and market validation. Everything will be done with the usage of Claude. So I would like to welcome you to this lesson. Now, this is how we're going to be approaching things. As you can see, on the right tab right here, I have the chat that we have been engaging with in also the previous session of this course, the EGGI lesson with Claude. So Claude already has so much context as we have been brainstorming exactly who we're targeting. With the series of five prompts. So that's exactly what we're going to be doing with these next prompts right here, right? The customer avatar validation and offer creation prompts. These are five prompts to turn again your IGI sentence into a real launchable thing that you can sell. So how do you use this prompt library here, you open the same clod project that we create together in Lesson one. You already have your IGGi sentence from Lesson four ready, and we're going to be running these five prompts in order one after another. Let's just dive right into this. The first one is to hand off your IdiGi sentence to Claude, right? So we concluded the previous lesson with three actual IdiGi sentence, option B, option A and option C. Option A, in my case, is I help adult club players, right, club tennis players who choke in matches, finally play their tournaments, right at their practice level using my framework based teaching system, honed across 80,000 students, three video course and community and Athens based intensive weekends. And this is the one that I will be choosing. And we also have, again, two other options. So choose your Idi Gui sentence. Now let's actually give this prompt to Claude and this prompt goes like this. You're now my customer avatar architect and offer validation because that's what we're doing, right? We're picking our exact avatar, we're analyzing their problems, and then we're validating and creating an offer that serves this exact person. We're picking up from our last session, right? Here's the EG Gui sentence that we've landed on, so you're going to be pased your E Guy sentence right here. Over the next few prompts, we'll build a deep avatar of the customer. This sentence implies, validate what they actually exist in numbers and want what we're offering and lock in the same offer I'll lead with. Don't jump ahead. First, ask me five sharp questions about the audience. This GiGi sentence implies so you can build the avatar properly in step two. This is an awesome and super powerful prompt. We're pasting it right here. And now let me also copy again, my GiGi sentence, which is right here and paste it right here, right? So here's the GiGi sentence we've landed on. Paste your IGG sentence lesson for I paste it right now. I help, right? Adult club tennis players who choke in matches finally play their tournaments at their practice level. Let's just fire it to Claude. How easy is this to do? Actually, it's insane, right? Good. Let's build this avatar with surgical precision. Vague avatars produce vague offers. Vague offers don't sell, and you've already proven you can build real businesses, so I want you to hold to understand, right? Here are five sharp questions. Push yourself on the specifics. The who exactly test. Is your avatar the comeback player, the never quit club lifter or both? Right? The choke specificity test. What kind of choking are you actually solving? Choking in matches is three different problems wearing the same costume, tightness choke, plays grading practice, freezes on first serve point, double folds, and hit six feet long, right? Tactical collapse, right? Plays fine until four to four, then forgets the game plan, gets passive, lets your opponent dictate. Emotional spiral, loses one bad game, internal monologue takes over. Can't set, loses 61 4-3 up. And finally, the wallet test. What does this person currently spend on tennis per year, right? And on what? The have they tried to fix this already test, right? What have they done? Why did it fail? The identity test. When this person fixes their match game, do they become, right? Who do they become and who sees the change, right? So I need to answer these five questions, and I'm not going to bore you with the details, let me answer them real fast here. So, of course, in your case, you want to add as much information as possible, so Claude understands exactly who you're targeting with precision and you are able to gain the correct output from this AI. So who exactly test is your avatar, the comeback player the ever quick club lifter or both? All right. So one, my avatar is both. I don't want to niche too much. All right? Two, the choke specificity test. What kind of choking are you actually solving? I am trying to solve all of these three choking points. Points, right? I think that it's fine to solve all these. The wallet test, what does this person currently spend on tennis per year and on what? They have money to spend in tennis, and they have been spending on cool year end gloves. But still, their mental and physical game is simply not perfect, right? This frust rates them. Alright, start straight. So. Let's move on. Have they tried to fix this already test? What have they done and why did it fail? Yes, Okay, so let's do four, right? So it notes that we address is point number four. Yes, they they have tried and it was not successful, right? They have watched some YouTube videos and see the club coaches always give generic advice that isn't personal enough. The pro coaches won't address them as they focus on pro players. So they sit somewhere in the middle. Yes, the identity test when this person fixes their match game, who do they become and who sees the change? Joking isn't really about points lost. It's about identity. The avatar isn't paying you to win those matches. They're paying for what winning more matches means to them. Pick the version that's true, right? The avatar becomes who they wear and makes their current, their younger and their future identity proud. They love, have their family and their friends see them win and collect trophies, too. They want tennis to reflect how successful they are in their life and their career, right? Yeah, don't worry about the spelling mistakes, too. Like, it happens, but this AI is smart. Don't worry about this. So they want tennis to reflect who they actually are in their life and their career, and they want to prove to themselves that stopping tennis for some years to focus right on their craft finally paid off as they can do both now on high level again. Right? That's pretty fair. And we just answered all five. So let's move to the next prompt, and this is before I actually input this prompt to GPT, which is building the customer avatar. Now build me a detailed customer avatar based on the GI sentence and my answers. Include their name, their age, their demographic snapshot, right daily life and current situation, their top three fears, top three desires, top three frustrations, the exact language they use to describe their problem, right, their words, not marketing language, where they spend time online, specific platforms, communities, creators they follow, and what they already tried but hasn't worked, make it specific enough that I could recognize the person walking down the street. So let me copy this and paste it right after my prom. So I want you to do the exact same thing and shoot it to Claude. Let's see. I'm super curious to see how our target avatar will be formed. So before I build two important pushbacks, which is something that JBD, by the way would never give you, two important pushbacks, I owe you this because vague Adars will haunt you for months. Pushback one on I Don't Want to miss too much. I hear you, and I'm going to honor it in the avatar by finding the unifying psychological thread between the Comeback Player and the never quit fer. But know this. In your content and marketing, you'll need to lead with one of them as primary phase. Both can buy your course, but only one gets to be on the homepage, right? We can decide which when we get the offer step, right? For now I'll build a single avatar that holds both anchored on what they share. So that's a very, very educational point right here. And pushback number two on all three chokes. Same answer. Your system can address all three, but your marketing hook needs one headline pain. Now, here's your avatar, and that's it. Demetrius Jim Pavlis right? He's greek. Looks like he's greek. Demographic snaps right, DimetrPabls goes by Jim professionally, Dimitri in the Cord. He's 38. He lives in Livada certain suburb of Athens, two bedroom apartment, seaview mortgaged, right, drives a BMW three Series occupation. He's a senior manager at a multinational consulting firm or mid level executive at a Greek shipping finance tech company, right? He makes 70 to 120 k a year. He's the guy who flies business class on the company's dime, but still checks the price of olive oil. That's awesome. That's awesome. I just love the fact that we map out the target Avador, right? He's married to Eleni, a lawyer or a marketing director, two kids, six and nine, the 9-year-old just started tennis lesson. Jim loves this, and he's also slightly terrified of it, right? Education, blah, blah, blah, blah, tennis history, played competitively as a junior, stopped between ages 19 to 27 to focus on studies and career, came back in his late 20s, right? Currently rated, blah, blah, blah, member of one of the established Athens club, right? Awesome. Daily life and caring situation. Look at how much detail were Mac Antar Davtar and super important for you to do this, too. Jim wakes up at 4:45 A.M. Coffee, squirrel Bloomberg, his kids, drop the older one at the school drive to the office at Marusi, right? Dennis fits in the cracks of his life, right? Tuesday to Thursday evenings, eight to 10:00 P.M. At the club, usually a doubles match with the same three guys he's playing with for years, Sunday morning, nine to 11:00 A.M. Singles match or a private lesson with a club coach, maybe one Sunday tournament a month from March to October. So he plays roughly four to 6 hours a week. His phone has swing vision and possibly UDR. His applewood struck his matches. He owns three rackets, all strung within at least two months. His tannic bag costs more than his work bag. Top three fears. I'm running out of time to be good again. He's 38. He sees the gap closing between his current self and the player he was at 17. He knows the body curve goes one direction. Every birthday is a quiet panic. Point point number two, fear number two. My kid is going to grow up watching me lose matches, right? This is this one he won't say out loud, but when his 9-year-old asks, Dad, did you win last Sunday? He had to say no for the third weekend in a row, right? And fear number three, I'm one bad injury away from being done, right? He's already had tennis elbow once. His knee aches after Sunday matches. He sees the 55 year olds at the club hopping between courts and quietly things. Not yet, please. Not yet. Top three desires. One, to play in important matches without his hands shaking. To, to win the club championship or at least make the final. Three, to prove the comeback was worth it, right? That stopping at 19 wasn't a waste, that he can be excellent at his career and excellent at his sport. That midlife is in a slow decline. Top three frustrations. My coach give me the same generic advice as the 60-year-old beginner he taught before me. He pays 60 to 80 bucks an hour for private lessons and feels like he's getting clinic level instruction. Number two, I've watched every YouTube video and read every read thread, and I still choke at 44. Station number three, there's no one at my level to talk about this seriously, right? The exact language he uses it, right? My head wasn't there today. I played like a three point oh out there. My elbow is killing me. I think I picked at 17. My body my body is not what it was, right? Where he spends time online, YouTube, a lot of YouTube, Instagram, a lot of Instagram, TikTok, sometimes, but doesn't post. Write newsletters, what he's already tried. You can see. Like, this is so cool. Just viewing this target avatar makes me so excited about, like, building offers around this. What he's already tried, private lessons at his club, right, 60 to 80 bucks an hour ongoing failed because the coach is a generalist. YouTube binge watching, right free, ongoing. Has consumed thousands of hours, failed because there's no through line, right, through line, I'm sorry, no system. He learns one tip on Monday, contradicts it with another tip on Wednesday. Sports Psychology audio program, he paid for it, bought it after a particularly bad loss, meditation apps, sports books, right group clinics in the club and possibly an amateur tournament with a performance called wristband or a healing session with a four pro at a resort, one off expensive no system, no follow up. So how he'd recognize him on the street, more information about this target out there is, so cool. If he said, Excuse me, I've been working with a coach in Athens who specializes in helping serious adults amateurs playing tournaments at their practice level. He'd take out an Airpod and ask you to repeat that. What I want you to push back on. Before we move validation step four, tell me, does the avatar feel like someone you already know, a specific phase from your club, your network, in your life? If yes, who? What did I get wrong? Anything that feels off generic and projected. Is the income right? Should this person be wealthier or more modest, right? Different income tires, ties, change everything about the offer. So answer those and we'll move into validating this Av exists in numbers. So let's check out the next prom that we have, which is the validation of the target Ar, right? We pressure test whether this person actually exist in real numbers, if it's reachable, paying, and active. So this is the prompt right here after we answer these questions. So let's first answer these questions. Does this Avor feel like someone you know? Yes, this is definitely a person that I have met before. I can't think of a name, but yes, right? What did I get wrong? I feel like the Avadar map out is correct. No mistakes here, right? Is the income tier right? I think the income tier is right, maybe just a bit more modest modest. All right. And now let's actually input this prompt right here. Pressure test this target Avatar. Tell me, let's go back. Press. Tell me, Where would I actually find this person in right now name five specific places, right? What proof exists that this person is actually and actively seeking solutions. Look for signal, right? Search volume, engage communities complaints, frustrated reviews. What does this Or already pay for and what price points are they used to? Be honest, right? This avatar is a real large enough segment to build a business around, or did we narrow too far? That's how we also gain feedback for Claude, and we make sure that the avatar and the offer is validated before we move forward. So let's go. And again, I'm super, super excited about this whole thing. Locking in income tiers slightly more modest, right? Still affluent professionals, but not C suite. Now, let me actually validate this avatar with real signal and not assumptions. Let's go search the web, and that's critical data point. Let me check market size and Greek specific signal. Now I have hard numbers. Let me synthesize everything into real validation. So here we go. We're pressure testing our avatar right now where Jim lives, what he buys, and whether he's real. So let's go one time. Where I'd find Jim right now. Five specific places. Read it, right, R slash tennis, for example, Intuitive tennis, right, YouTube, and premium subscriber tier. Nikola has built the largest English speaking tennis instruction brand. His common sections are wall to gym to Wall gyms, right? I 4.0 stack for three years, great tip, but how do I apply this in matches, et cetera. He has a premium membership. UDR Sports app, Tennis Warehouse talk tennis forum at tenniswarehouse.com. And in Greek specific, he tennis league Greece participants, right? So all of these, smart clubs that are going on in playing tournaments in Greece, don't care about this. Okay, so proof that Jim is actively seeking solutions, search behavior, how to stop choking in tennis, right? Returns, dedicated articles, courses and YouTube videos with millions of community views, right. So now we're just battle testing our offer, right? Forum, community language, three phrases. I had him for two and gave it away. My head wasn't there, right? Existing paid products as proof of demand, right? We have this audio program. We have a one on one month engagement, right, intuitive tennis premium, right? And you can see all of the again, references right here for you to check out if you want to. The market has been buying tennis self improvement products at 80 to $2,000 plus price points for over a decade, right, demand is proven, right? What is Jim already paying for? Right? So let's see. He has a club membership at 601.5 K annually. He does private lessons ten to 20 a year at 60 to 80 bucks, right? Group clinics, tournament entries, six to 12 a year. Stringing, right, racket, shoes, two pairs a year, apparel, right? So he spends anywhere from 2.5 k to seven K a year in tennis. And this we know his exact spending. Let's say, patterns so we know where to push and how hard so we push with our offers. So pricing points he's used to 60 to 80 bucks an hour for private lessons, 15 20 bucks, 25 bucks a month for digital subscriptions, 100 to 300 for one time digital courses, right? 500, 1.5 k for premium, one time spent. 35 K for big ticket experiences. This means your offer pricing should target three psychological tiers, and this is where things are getting interesting for us, right? That's where architect architecturing, yeah, our offers. It's 200 to 500 bucks for a self paced course, 80 to 200 a month for a community and culture membership, and 1.5 K to 3.5 K for an in person Athens intensive weekend, right? So is this avatar real and big enough? Short answer. Yes, very much so. The bigger risk is the opposite. The segment is so big that you need to sharp positioning not to get lost. And this is how Claude also acts as a digital business strategies right here. So you can see some global addressable audiences in the US, in the UK and the rest of the world, right? So did we narrow too far? No, we narrowed correctly. And here's why the avatar is the largest undeserved, again, psychographic in tennis, right, bigger than juniors, bigger than seniors, bigger than absolute beginners, and they have more money. The pain point is universal in this segment, but currently served only by clinical sports psychologists with dated marketing. You're not narrowing into a tiny niche, you're claiming an empty position in a large market. And now some honest caveats. Gavets, right? Two yellow flags to be aware of and not deal breakers. First one, conversion friction, right? Adult amateurs are notorious for consuming free content and endlessly, right, without buying. So they watch 100 UT videos, and they convinced themselves they don't need a pay course. Two, competition for attention, right, existing players, right? The head have head starts of five, ten years in large subscriber bases, so you won't beat them on technique content, right? But, and this is the unlock, none of them have positioned as a mental game match performance specialist for adult amateurs. So the verdict the avatar is real, large, monetizable, and underserved. Amazing. Green light to move to offer construction. So now we can move to the next prompt, which is validating the offer angle, right? So the prompt goes like now validate the offer angle, based on the avatar and what they actually want, right? Ask, is the transformation we're promising what they really want or just what we assume they want? Name three to five competitors already serving this avatar with what their offer types and price points, right? Where's the gap, right? What's underserved or being done badly? What's the strongest angle we could take that's different from competitors, but still in the demand sweet spot? Be specific real competitors, real prices, real gaps. And we kind of already know the answer to this prompt right here because it kind of gave us the answer right here, but let's actually go ahead and just scrape through the answer right now. So one, is the promise transformation what Jim actually wants? The guy sentence promises, finally play their tournaments at their practice level. My honest read, this is closed, but not exactly what he means. It's about 80% right and missing 20% that makes it sell. Here's why. Look at what Jim said in your own words back to me. The other becomes who they were. And makes their current, their younger and their future identity proud. They love to have their family and their friends see them win and collect trophies, too. They want tennis reflect how successful they are in their life and their career and they want to prove to themselves that stopping tennis for some years to focus on their craft finally paid off as they can do both on a high level again. That's not play at practice level. That's an identity transformation and not a performance transformation. That's actually super correct what Claude is saying right now. So let's reframe what he actually wants in three layers. Layer one, the surface layer, what he says. I want to stop choking and play my matches at my practice level. Layer two, the functional one, what you'll pay for. I want to win the matches, I should win. Layer three, identity, the identity one, right? I want to feel like the player I was at 17, the man I'm at 38, and the legacy I'm building all line up. The gap in your current Idii sentence, right? So we have some again criticism in our IdiGi sentence. Right now we talk about competitions and competitors. We've done this. We analyzed this, right? Yes, further analysis of the competitors, right? And a quick competitive map of all, again, our competitors. And again, I'm not going to bore you into all of the competitors of my niche. But again, this is super interesting for you to analyze, of course, in your niche, right, what they are and what's underserved or just done badly, right? The strongest angle, you can take the comeback coach again, right? So we're still in this EGI sentence. And what I want to push back before we move forward, does the comeback coach or the comeback framing feel authentically yours or does it feel force? Are you comfortable making the comeback in the headline narrative, even though it technically excludes the never quit lifer at the surface? Do you see win matches that matter as the right transformation promise, or do you want to push further toward the identity layer? For example, prove the comeback was real. No, I actually like the comeback. So let's see. Let's actually move to the next prompt, which is the final prompt, the first lesson here. I hope I didn't bore you out, right, which goes like this. Based on everything we validated, proposed three specific one offer options I could lead with for each, the exact name of the offer, the format, right? It's a digital product, a course, coaching, membership or service, transformation it delivers, the price range anchored to what the outer already pays for nearby solutions, and why it fits the avatar and where it stands out from competitors. Then recommend the strongest one to launch with first and explain why we pick on over two, right? So let's copy this. I'm not going to answer the questions, right? I'm actually going to answer this. I like the idea of the comeback. All right. So now let's paste this let's shoot this final prompt, so we have our offer anchored, right? So here are three real offer options. Offer A, the comeback match method format, self paced video course with frameworks, drills and downloadable match day playbooks, right? The transformation and the course modules, then we have the pricing and why it fits Jim and stands out. Offer B, the comeback cohort, right? Eight week live group coaching program, cohort of 20 to 30 adult amateurs, weekly 90 minute live calls, private community, weekly homework, we and transformation. Is that in eight weeks, walk into your next tournament with a complete match day system you've built and tested with 25 peers who are exactly like you. Price range, 800, 1.5 K, right? And some caveats. Of course, in the case of live coaching, you trade your time for money, which is a bit limiting and you have a ceiling in your income. That being said, you can make more money in the front. Oversee the Athens comeback camp, right? A three day intensive in person weekend in Athens. Eight to 12 Athenes per camp, Friday evening arrival, Saturday, Sunday, full days of integrated training, transformation. Come to Athens for three days and leave with a personalized comeback playbook, footage of your strokes analyzed. A new per network and the experience of competing under pressure with a framework that holds price range 1.8 K to 3.2 k where you can actually host this, right? My recommendation lead with offer A, a comeback match method, right some again, information about this, right? The math works. With 100 customers at 297, you have 29,000 in six months, right? Realistic very first lunch with focused YouTube content. 300 customers, you can see, we have a again, $119,000 in year one, right? So I think that okay, I think that I will go with the again, comeback method, let's see how, yes, the comeback match method. I think I would go with the comeback match method, right? And you give this to Claude, so it just locks down our offer. And this is, again, locked in. The comeback match method is the lead offer. How cool was this lesson? We started with our simple GiGi sentence, and now we're exiting this lesson with a solid offer that has been validated and battle tested through the target avatar that we created. Trust me, back in the day, this would take little months of research, and now we did this in just half an hour with Claude. So what's the next step here, right? The next step is to actually nail down our branding elements before push everything out into an awesome website and an awesome landing page and an offer that's created and actually uploaded on our website. So now in the next lesson, we're going to be discussing about some basic branding elements that you need to understand in order to nail this down. I'm very, very excited to have you here, and I'm going to see you in the next lesson. 7. Why Brand Voice Is Your Biggest Growth Lever: So congratulations. Up until this point, together, we have mapped out your EG GI, right, the correct combination of what you love, what you're good at, what the market wants, and what the market is wanting to pay for, right? Then we outlined your target outer. We pinned out like the pain points of your target avatar. Then we know exactly the offer that we're going to be offering to your target outer. So now it's time to move to the second section of this class right here, which is branding and actually delivering the offer through an awesome website, right, that we're going to be creating and prompting with Claude. Now, before we do this, in the next lesson of the course, it's super important to understand some basic branding features and branding elements because here's the truth. With the rise of AI, everyone now has access to creating, you know, online businesses, digital products, funnels, and everything exactly what you're learning in this class right here. But the big problem here is that due the fact that AI writes content and generates content, most branding nowadays is AI generated. And in the early days, AI, people were actually convinced by a generated branding and a generated wording. But now, people actually are super scared when it comes to branding completely generated with AI. That's why I created this station right here to talk about branding and how to navigate in this space while, of course, utilizing Claude, but in a smart way. So in this station right here, we're discussing about your brand voice, your number one reusable asset, and why how you sound matters more than what you say, and of course, how Claude can make this possible. Now, in this decimate here, we're going to be covering why brand voice is the most underrated, highest leveraged asset in your business, what actually brand voice genuinely means and what it doesn't mean, right, so we're going to be clearing up this confusion. Why voice matters more in 2026 than ever before, thanks to the problem, of course, that AI itself unfortunately created, and the four layers that every single brand voice has, right? Finally, we're concluding this lesson with why Claude is uniquely the right tool for this job right here and what we'll build together in the next son of this course, Lesson seven, right? So here is the hidden problems that most creators don't have a defined voice. So if you ask 100 creators, what's your brand voice, most of them will say, I'm friendly, I create friendly content or productivity content or something like this. But that's not a voice. That's mostly a vibe, right, and a placeholder where a voice should be. Because without a defined voice, without you exactly addressing your target avatar and their pain points in the correct way, right? Every piece of content just sounds slightly different from the last. So inconsistency, erodes trust over time, and that's what we're battling actually with a proper brand voice. Your audience can't quite pin down who you are and who you're addressing. And most creators don't even know it's a problem until their grow just quietly stalls out and flattens out. They're not expensially growing. They have flattened out their growth curve. Now, don't get me wrong. There's a big difference between brand voice and brand identity. Brand identity is your visuals. And, of course, this is so easily addressed with Claude, right? Your logo, your colors, your fonts, your typography. Now that Claude knows everything about your target avatar and your niche and your offer, it's super easy to create an awesome brand identity. Brand Strategy is your positioning, right, who you're serving, what you stand for, and your big idea. And this is also mapped out until this point with Claude. But brand voice is your linguistic fingerprint, how you sound when you write, when you post, when you sell. And this, of course, is directly tied down with your target outr and what you're offering. So voice is what survives a screenshot. If you strip the logo, you blur the photos, right, can people still tell that it's you? So brand voice is the part that most creators, again, completely ignore, which is, of course, our creative advantage because as educated, informed creators, you know exactly why this is the highest leverage update that you can do in your brand and your secret sauce to actually sell your digital products and your offers to the correct people, right? So this is, again, the big opportunity of 2026 and, of course, the next years to come. And it's that AI made voice matter more, not less. Every single creator out there is using AI. They're probably not using the latest AI models as you are by watching this course. But again, output is converging, right? They have the same hooks, they have the same captions, and again, same structures literally everywhere. And the algorithm actually punishes sameness. Sameenss doesn't stand out. So audiences scroll past anything literally that sounds like anyone else. Generic AI scripted videos, people just pass through them. And the creators still growing in 26 are the ones whose voice cuts through the AI sameness wave. So this is something that we need to strategize when it comes to your, again, brand voice. Voice is now the single biggest signal that there's a real human behind the brand and not a prompt. And that's hugely rewarded in today's day and age in content. So defining your voice now is how you build a mode that AI just can't flatten, right, even when everyone uses it. And, of course, I'm a huge advocate or using AI on your creative business. Yes, use AI to strategize and think and brainstorm and create your offers and host your offers and launch your offers. But regarding brand voice, this is where you need your genuine human creativity to tap in this system that we're building right here, if it makes sense, right? So here are the four layers of your brand voice and the four layers that you need to take into consideration to make this thing work and actually stand out in today's day and age. The first layer is your tone, and that's your emotional register. Is it warm or clinical? Is it playful or serious, bold or measured, right? You have to adjust your tone based on what you're selling and who you're referring. Then the vocabulary. We talked about the words right in the phrases that our target avatar uses, and those are the exact words and phrases that you need to add to your content and to your offers in order to magnetize this target avatar correctly. So the words you use and never use, right? Is it technical or plain, formal or casual, right, jargon or metaphorical wording. It's super important for you to understand this in order to properly magnetize your target avatar. Then your perspective, how you position yourself towards the audience? Is it Peter? Are you a mentor? Are you a friend? Are you an expert, right? How What is your dynamic? Let's say, what's the dynamic between you and your audience? And finally, your signatures, right? The recurring patterns in your content, in your offers, right? A openings, any sign offs, any in jokes, any recurring metaphors, we're discussing about brand voice because the biggest way grow your digital business and a digital product in the modern day and age is with organic content. So posting content that magnetizes your target out through, again, the three algorithms that exist out there. But in order to stand out and dominate the creator space in 2026 and the next years to come is to be original and have a brand voice that's not AI generated, if it makes sense. So all of these four layers together, your tone, your vocabulary, your perspective, and your signatures is your voice. You need to define them once. Use them across every piece of work forever and stick by them, right? That's the most important thing, the tone, vocabulary, perspective, and your signatures, right? So let's talk about the voice. What strong voices actually look like. The first strong voice I'm talking about is the contrarian mentor, right? And this voice pushes back on what everyone believes with calm considered authority. So this is, for example, one way that you can take with your content, being the contrarian mentor. Then we have the warm insider. This person speaks like a knowing friend who's already been exactly where you are right now. This is my personal favorite voice. To use, right? This is what I use usually in my courses, right? I speak like someone who knows exactly where you are right now, and I want you to help move the next step. Then we have the playful experts, serious knowledge deliver with humor, personality, and an occasional joke, right? The direct coach, short sentences, blunt advice, no filter, the highest signal to noise ratio possible, value value, value, right? Just blunt advice with no filter. And an exact pattern here really doesn't matter. What really matters is that you can name yours in one short sentence. If you don't know which one to choose, just go with your intuition, and usually you will go with the warm insider. That's the best way, in my opinion, to talk to people and educate people and sell people to your offers if you want to do so. Now, here's the big leverage. Voice compounds across every single thing that you build. This can be your website. This could be your offers, your odiet offer, your mid ticket offer, your highticket offer, your content, your voice compounds across everything you build. Every email you send needs to use your voice, right? And your voice doesn't have to be genuinely your voice. It needs to be the way that you communicate. So that's leverage on every single email that you send forever. Every single video script, right? Every single landing page headline, you create these things once with your voice, and they exist forever. So every customer support reply, for example, exact same leverage. Every free answer or virtual assistant that you hire reads your voice dog and matches your tone immediately. So it's super important for you to actually map out your voice to let people know if you want to hire people again, the future, or you want to use AI in the future more deeply, right? So every cloud prompt references your voice dog and produces output that actually sounds like you. So it's very important for you to actually create this so called voice dog which I'm going to show you how to create in the next side of this presentation. It's one asset, right, that's defined once and multiplies the quality of every later piece of work that you ever produce. It's, if you will, a small guide on how others can also recreate your voice when working inside of your business, right? And if you don't have this voice dog, if you don't have this map, this compass of how you communicate with people, right? Then every piece of content sounds slightly different from the last, right? And people just quietly confuse. You, right? AI assisted content also sounds super generic because Claude has no idea how you genuinely sound, right? Hiring becomes super painful because people can't recreate your messaging and your toning, right? Your sales pages feel disconnected from your social post just because there's a huge gap between your voice and your toning. And you spend hours rewriting AI output that almost but not quite sounds like you. So we don't want to do this. We want to avoid this huge strap when using AI, again, for branding, and this is what we're going to be doing. We're going to be doing this with a so called voice dog. Claude is uniquely built for voice work. And up until this point, we've engaged with Claude so much that it knows exactly your indici, your offers, your target avatar, right? You one sentence offers. So it's very important for you just add another layer of your voice in Claude. So it has the longest reliable context window. It can also absorb your entire body of work in one go. So again, Claude it's writing quality. It's one of the best of any LLMs right now. It's not flat, it's not robotic or corporate sounding, right, which, of course, it's something that we can leverage. And it also mimics patterns without losing nuance, right, which is most other AI just flatten voice into beach corporate speaking. We don't want to do this. On top of that, Claude skills, which some that you don't know yet, but we're going to be analyzing future lessons of the scores, let you save your voice doc once after you create it and reuse it across every single prompt automatically. And we're going to be discussing about saving skills and unloading skills from other people, which is, like, super cool. So, this is the lesson that turns cloth from a generic AI into your personal ghostwriter. And we're going to be doing this into a live generation in a live context in the next lesson of the squares, right? So this is the deliverable that we want to achieve here, and this is the brand voice document. And we're going to be building this brand voice document again in the next lesson of the scares. It's a one to two page document that describes how your brand sounds in concrete specific detail. It includes tone descriptors, vocabulary rules, perspective signatures, dos and don'ts, five to ten actual writing samples Claude can pattern match against again, and learn from, and it becomes the input to every single later prompt that you will use. So Claude will read analyze it once and it writes in your voice forever. And, of course, you can create your brand voice document with AI, but you just need to also input genuine, again, human elements inside of it. So in Module seven, we'll turn this dog also into a skill, so you never have to paste it again. Super easy and it just runs forever, right? So in the next lesson, we're going to be building, again, your voice dog live with Claude. And this same voice dog, again, we'll just add a layer of personalization across your offers, across your landing pages, and across your content. So again, Lasson seven is going to be a live demo. You're going to watch me build my full brand voice document with Claude on real time. I'll feed clothe my samples, my old posts, my emails, my scripts, and again, let it extract patterns from all of them so we can create a genuine voice dog. Then we will be iterating together. Gonna be pressure testing, refining, sharpening until the voice feels unmistakably mine. And by the end of the next lesson of lesson seven, you'll also have a complete brand voice dog saved in your a project. So every later module, again, we will be referencing the same document that we will be creating together in the next lesson. So again, do not underestimate how much leverage this gives you. It's going to be substantial. So your action step for the next lesson of the scores is to collect any voice samples that you might have from previous work of yours. Input in this voice talk with Claude in the next lesson. So I want you to open the Claude project you set up in Lesson one, and we have been engaging with from the previous lessons of the course, I want you to add a new note which is going to be titled Voice samples and we're going to be feeding it to Claude in the next lesson. Then find five to ten pieces of writing that sound the most like the voice that you want. They don't even need to be yours. You can just find, again, samples that are similar to the voice that you want. These could be emails, captions, scripts, posts, or even text messages, right? They don't need to be filtered. They don't need to be published. The more raw and real samples that you can source better, and you need to bring this to Lesson seven. And in Lesson seven in the next son of the scores, Claude will use this to extract your patterns and build your voice dog. So that's exactly what's happening next. We're going to be building your brand voice dog with Claude. We're completely moving from this theoretical lesson to practice and you're going to be watching me build my full brand voice, again, with Claude live. We're going to be feeding Claude my samples. We're going to be extracting patterns, refining the dock, and then saving it into our HQ project. So this is something that you don't want to skip because in the next ace of the course, where we're going to be building our landing pages and actually solidifying our offers on our website before driving traffic to it. We want, of course, to have a universal language in which we speak to our target out. So I'm very, very excited to have you here. I feel like this whole thing, this whole business of ours with Claude is starting take shape, and I'm going to see you in Lesson seven. 8. Create Your Signature Brand Voice with Claude: You know the importance of having a brand voice and what actually constitutes this brand voice of yours, it is time to use Claude to draft this brand voice document of yours. And this brand voice document will be leveraged in future lessons as we're forming your offers and your landing pages. So it's super important for you to follow along, use again, these five prompts that I'm going to be working on with you in this live section again, on a live basis, right, and have this awesome and completed brand voice document, so we can move on with the next lessons, again, working on your landing page, working on your offers, and make sure that everything is aligned with your brand and exactly how you want to communicate with your viewers. In this ask right here, we're creating this brand voice document. I'm also going to give you a very interesting tip on how to actually steal, if you will, from other competitors of yours, right, their let's say branding elements and their brand voice. Because if you steal from multiple people, you can actually construct a new identity that your target avatar also kind of already knows about, but it's a new, let's say position in the market. So I'm super excited to have you here. Let's actually launch Claude in the chat version in the exact same chat that we have been using to form our indi GI and our offers up until this point, right? And I also want you to open the brand voice Doc prompt list. So again, in this lesson, we're going through five prompts to define how your brand sounds, what it's called, and where it starts, right? So let's actually go. This right here is the first prompt that we're going to be using, and it's how to switch roles and actually ingest your samples. So we're going to be turning Claude into a brand voice analyst with this prompt right here, right? Feed it your row writing samples and force pattern extraction before any writing happens. And the prompt goes as is, you're now my brand voice analyst and brand strategist. We're picking up from module one, right? We have an EGI sentence, a customer avatar, and one offer locked in. Today, we'll build a complete brand voice document, generate name candidates for our brand, and write a positioning state. There are five to ten raw writing samples that sound how I want my brand to sound. And here, I'm going to be pasting five to ten, again, raw writing samples. I'm going to show you where to actually source them. Don't write anything yet. First, analyze the samples and tell me the three most consistent tone qualities you see, vocabulary patterns, write words, I overuse words I avoid. And my perspective relative to the reader, signature moves, opening signed offs and returning metaphors. Be specific quote actual phrases from my samples. So we're going to be copying this prompt and pasting it, and again, the chat version of CloteUuntil this point, you don't need to actually have the premium version of Claude. You can everything in the chat section. And despite the fact that we're going to be creating a PDF, we don't want to create our brand voice PDF. In co work, it's not needed until this point, everything can be handled in the chat game version of Claude. So let's paste this prompt here. And as you can see, right here, you need to paste five to ten samples. Of how you want your brand to sound. So how are we going to be doing this? We're going to be doing this by actually going online, right, in blogs and articles where our target avatar usually goes to source information. And we're going to be stealing some of these blogs and how the people who have written these blogs actually communicate. In my case, I found three blogs that I want to use. The first one is from talking tennis. The second one is from field tennis, and the third one is from tennis creative. So I want you to go ahead and actually search online for any blog posts and articles that your target after may actually visit to check out voicing and toning. And actually, let's go ahead and copy some of these paragraphs. So for example, this is a pattern that my Target avatar would recognize because this is one of the most famous again, blogsts around tennis. It's called talking tennis. And this is how people communicate inside of this article. And due to the fact that, again, M Target Adar hangs out in this space online, this is the wording and the phrasing that My Target Avatar is used to read online. So this is how we want to actually communicate with our target avatar. So, for example, let's just read one or two paragraphs. Smashing an Ace is one of the most enjoyable ways to win a tennis point, right? But just how important is the ability to hit ACS? And should you worry if you don't serve many or need any? Right? For example, smashing an age is a wording pattern that My Target dabbler is used to, right? This post looks at the real value of ACS and gives some practical tips for tennis players with help from the physical experts at tennis stance. So let's actually copy this and check this out, for example, the conclusive paragraph. And how many times have you immediately canceled out on an Ace by following it up with a double fault? Ah, right? So this is how, again, My Target doablar has been engaging with articles. I'm going to be copying this, right? And let me actually paste it in Claude right here, right? So that's let's say, Article 2, right? So now we're going to be pasting Article 2, so let's open chrome again and go to Article 2. How lifting the ball improves consistency of your groundstrokes, right? And again, another article right here. Do you hit lots of forehands or back hands into the neck, perhaps, play them short. If that's the case, you may have an incorrect foundation of your ground stocks, right? Groundstrokes. So let's copy this. You don't need to copy the whole blog post, right, or the whole blog article, just some examples to give and clothe. So I'm going to be pasting Article 2 right here. And now, Article 3. So let's also open again, Chrome, go to Article 3, which tennis creative, right, Server and volley, for example, Dennis, the art of taking the net. There's something undeniably satisfying about serve and volley and tennis, right? And that's the conclusive part. But here's the thing. It still works and the numbers prove it, right? So let's copy this. Again, and, of course, you can get more in depth with this and paste, like, more articles and find emails, for example, that these blog posts sent out for the sake of this demonstration, I want to keep things relatively short here. But let's say that this is the exact wording and this is the exact brand voice that I want to replicate in my brand. Again, due to the fact that my target after hangs out in these places online. So let's hit this and see what Claude will answer to us. Let's give it 1 second because it's a lot of information. Good. These samples are revealing. Let me read them properly before we move forward. So brand voice analysis, pre diagnostic. Before I get into the four asks, one honest lag, these three samples don't all sound like the same writer. And that's actually true, right? Sample one is most distinctive and personality driven. Sample two is more clinical instructional. And yes, sample three is somewhere in between, right? Somewhere in between. If we build the voice document from the strongest sample, we'll get a much sharper brand, right, than if we average all three. I'm going to lean towards sample one, which is awesome, right? That's exactly what Claude gave us, again, as input based on the samples that we gave it. So let's actually go with what Claude recommends. Brand voice analysis, pre diagnostic, right? I'm sorry. Yeah. The three most consistent tone qualities. So quality number one, it's conspirational. I'm in this with you, right? Quality two, honest about the rational parts of tennis, right? Those are qualities that we want to have in our brand voice. Quality number three, pragmatic skepticism, right? What does it actually matter? But does it actually matter? You set up an existing premise, then immediately interrogate whether it's actually useful. You're allergic to hype. You ask a question the reader has already silently asking. Vocabulary patterns. Let's face it. If you ever, how many times have you? But here's the thing, really, right? Vivid physical terms, rocketed an Ace, right, not hit an Ace. Left your opponent standing helplessly rooted to the spot, firing rockets, right, a barrage of unreachable as Aces. Charge forward and finish the point. So those are again, physical verbs that might target out or recognizes, right? Words and registers you avoid. No coaching jargon. No sports psychology jargon. So all of these are, again, elements that we want to incorporate in our brand voice, right? Your perspective relative to the reader. You're not a coach standing across the net. You're not a guru on the stage. You're not a sports scientist with a clipboard. You're the friend at the club bar after the Saturday match, right? So that's very distinctive with what we want to be doing with our brand voice, right? Signature moves, opening. You almost always open with the visceral experience first, the question second. I'm not going to read, like, all of the analysis because this is around tennis, and you're not probably interested in this. But again, I love the fact that Claude actually gave us dynamic feedback, and it also gravitated towards the first way of elaborating in reading articles, which is the one that we want to gravitate towards, right? Two things before we move to the voice talk naming and positioning. Are the samples representative of your natural voice or are they polished blog drafts written in a blog voice you've adopted, right? The samples screw toward technique and tactics. The combat mat measured about mental game, right? Identity and competition pressure. Can you give me one, two short samples of how you write or talk about the mental side? Right? And of course, you can do this. If Claude, in your case asks you for more samples, you can go ahead and input more samples. That being said, let's move to prom number two, and let's see and evaluate if it's worth giving more samples. So prom number two is actually building the brand voice document itself, and we're going to be converting this analysis into a structured one to two page page voice document you can save and reuse forever. Before we do this, we might also actually answer these questions, but let's see the prom first. Good. Now turn that analysis into a complete brand voice document I can save and reuse forever. Structure it like this, right? One sentence voice description, done three to five descriptions with one line explanations. Vocabulary. Words to use, words to avoid, perspective, how I position myself toward the reader, write signatures, typical openers, sign offs, recurring moves, dos and don'ts, write five short rules each and samples. The three strongest sentences from any raw samples that can beat embody this voice that can best embody this voice. Keep it tight. So you fit in one or two pages, right? Just fit in one or two pages. Every line must be useful. So let's actually first answer these two before we input this prompt in here. So again, are the samples representative of your natural voice or are they polished block drafts, right? So, yes, these samples are polished blog drafts. That being said, I want to replicate sample one that is closer to my natural voice, right? The samples so toward technique and tactics. The combat match method is about mental game identity and competition pressure. Can you give me one to two short examples of how you write or talk about the mental side? I would write doc. But the mental side exactly as exactly using the pattern Oops, the pattern that you saw in example one, right? I'm giving this again, small, let's say, navigation prompt right here. So Claude knows exactly what we're talking about. And now it's time to actually input this prompt right here to draft our brand voice documents. I'm going to be copying this. I'm not going to even read the three pillars, right? We don't need to further analyze this. So let's actually pause, right, the creation of, again, the content, due to the fact that we just wanted Claude to know exactly what we're aiming for, which is mostly sample number one. And now I'm going to be pasting this prompt right here, and let's actually see how Claude interacts with it. Brand Voice Document, the combat match method, one sentence voice description, a cynical, conspirational peer competitor, the smartest guy at the club bar. Tone conspirational, right? I write with the reader. Not at him, right? We're in this together. Honest. I name the eagle, the embarrassment, the irrational parts. Most tennis players tiptoe around. Skeptical. I interrogate every exciting premise before I endorse it. All right? Kinetic. I prefer muscular verbs and physical imagery over neutral, right, description and curious, not preachy. I share what I found not what you must do vocabulary, right? Kinetic words, body specific match movement markers, conspational signals, and what to avoid. A, avoid the coats jargon, avoid sports psych jargon, avoid motivational filler, avoid clinical hedges, and avoid therapeutic register. And then perspective, signatures, let's face it, but here's the thing. How many times have you really dos and don'ts. Does open with a physical visceral moment. Use questions to bring the real closer. Does admit my own losses and freeze by name. Does translate any technical term into plain English before using it. Don't the reader as a student or someone I'm coaching. Don't use motivational language, right? Don't soften the embarrassing or ego driven truths, right? So samples. And I think this is awesome. And we can move the next prompt as we're drafting again this brand document. Then we pressure test the voice, right? In prom number three. So now we test the doc. Using only the brand voice document you just produced, write three short pieces in my voice, a 120 word Instagram caption. Introducing the offer. The first 1,000 words of a sales email to my outor a short linked in post sharing one insight from my niche. And after each one, self critique, does it actually match the voice as defined? Where did it drift? What rule in the dock would prevent that drift next time, right? Then propose two, three specific edits to the brand voice document to make it sharper. So now we're just optimizing the brand voice document that we just created. So let's go ahead and keep refining and keep optimizing. I don't know if I'm going too fast here, right? It's just that again, the more information you input the cloud, the better the output you will gain. For the sake of this demonstration, I'm just barely scratching the surface because these are the exact same drums that you are called to use with your cloud, but I think that we're on the same page here. So let's see, Voice test, three pieces. Let's see the Instagram caption. It goes like this. Let's face it. Most of us aren't losing matches because of our forehand. We're losing them at four, four second set, and the hand starts shaking at the ball suddenly, and the ball suddenly looks like the size of a marble. Right? How many times have you walked off court thinking I played like a three point oh out there, but I was a 4.0 all week in practice, right? Yeah, same. Here's the thing. The choke isn't personality flow. It's a pattern, and patterns can be code. That's awesome. Self critic. What work? Let's face it, right? Where it drifted. The framework I wish someone had handled me when I came back to competing is the weakest line. So it literally reviews its own context here. The rule to prevent this do number three, admit my own losses and freezes by name. So let's see now the sales email opening, right? Let's see the sales email draft that we just created. Subject line. The score was 44. Then my hand started shaking, which is, like, super realable, right? And I can guarantee that if I saw this email, would probably open it 'cause I've been there. You know the one I mean, right? You're up a break in the second set, and you can see the win. You're thinking about the text you'll send your wife on the way home. Keep in mind that this doubles down on the main point of our target after, which is that he wants to have his wife and his kids, like, see him win, right? And then your hand starts shaking on the toss. How many times have you been there? Twice, 20 times last Saturday. I've been there enough to stop pretending it's a fluke. It's not. It's a pattern, a specific named repeatable pattern, and every adult uncer I know has a version of it. Here's the thing. And then you pose the question or you again, funnel them into your sales page, right? Self critic. What worked? Visceral first opening. And it's true, where it drifted Honestly, this one's pretty clean. So actually, Claude really likes the sales email, and I absolutely agree with it. Now, I'm not going to dive into, like, all of the self critique here. I'm just drafting, like, again, the sales email opening. So let's see the Linked in post. Here's the thing about losing matches, you should win, right? It's almost never the forehand. It's the 30 seconds between points where your brain runs the What if I lose this movie on a loop, right? The forehand just delivers the verdict, the brain already passed. Most adult amateurs spend 60 bucks an hour on lessons to fix the shot. Almost none of us understand spend a euro to fix the 30 seconds. That's actually good. Right, what worked, what it drifted, the rule would prevent this, right? Now we propose some edits to the brand document. Let's see. After running the text, three edits would make the doc sharper and catch the exact drifts I just made. Edit one, add a rule about pronouns under pillar one. Edit two, replace do number three with a sharper version. Edit three, add an index rule. Under the signatures, right? So again, we proposed some changes. So let's see the next prompt here, which is generate brand name candidates, right? Now we move to the name. Generate 15 brand name candidates based on the E Guy sentence and the offer, the customer outer, the brand voice document we just logged in. Mix the types with literal metaphorical made up words, funder name, descriptor, and one word or two word. And for each, give me the name, white fits the voice, the outer, and the offer. One concern a thoughtful critic might raise and a draft tag line. Then recommend your top three and tell me which one to register the domain four first. Okay. So first of all, let's actually log in these changes with Claude, and let's actually tell Claude to apply all of the changes that is recommended. So I want you to apply all the changes you recommended to the brand voice document. Document and give me right? The final version, right? So you can also add this prompt right here in your case. So, now this is the new and final version of the brand voice document. And you want to copy this and preferably open a new word tab and paste this on a Word document and maybe even export this Word document as a BDF because this is the final brand voice document. Now, I'm not going to go into too much detail here because I'm not going to bore you with my brand voice document, but this is what you should also have right now. Again, in Claude, right? So now it's time to actually paste this document to generate some brand name candidates for us to host. So let's paste this and let's see what Claude will come up with. Again, this is super easy, and I think that anyone can do what I'm doing right now. So 15 brand name candidates type one, literal and descriptive, the comeback method. And this is what I think we have dial down. This is what we're going for. Two, the match point method, right? Fit match point is the exact moment Jim jokes, right? Jim is our target avor. The pun, point equals teaching. Point right, and tennis point, Lands without trying too hard, the match point method, right? The comeback tennis, plainest possible version. So gold, right? It's a common Google search. Easy to understand, easy to brand. Critics concerned almost too plain, right? Doesn't have personality. And then we have some more names, metaphorical, second serve, right? Perfect double meaning. A second serve is what you hit when the first one fails, right? And that's literally Jim's life around tennis, the comeback, right? The second chance. 44 club, the four to four club, right? The breakpoint down the line. Right? And then we have some made up Matt Craft, Aceell, Holdpoint some made up names that also would fit our branding. Found their name in descriptor. Your name tennis, your name method, right, or one word, backhand, pressure, right? So let's see the top three recommendations. Second, sir, it's actually good, right? And it's also metaphorical, right? And I'll defend it hard, right? It's a perfect double meaning, right? It's the exact voice from the dog. It works at every layer of the funnel. It's the one name on this list that means something to Jim, right? And the Id guy sentence lives inside it. Comeback player who refuses to pick at 17. That's a second serve, right? The frameworks to win matches when your first attempt at tennis is behind you, second serve. I actually really like it. And, of course, the comeback method is now ranked at number two. So did you see how our whole, let's say, branding moved from the comeback method, which in the previous son of discourse was our number one contestant, and now it's number two. This happened due to the fact that, again, Claude analyzed the articles that we used for tonality, and now suddenly second serve is what we're going to be naming this business of ours. So let's see the final prompt here, which is write your positioning statement. Final step, write my positioning statement and five tagline candidates. Positioning statement format, right? For avatar struggle, brand name is the category that unique value, right? Unlike alternative we differentiate. Then five tagline candidates, three to seven words each, right, in my brand voice that could appear on the landing page hero or in my email signature. So your work, explain why each tagline reflects both the positioning and the voice and end with your single strongest recommendation for the launch tagline. And I absolutely love this. So let's copy this, right? And let's paste it right here. So now we have our name, our brand, again, voice Word document, and finally, our positioning statement, which is the final positioning statement that we're going to be using for our offers and our landing pages, which are coming up in the next son of the scores. So this is our final positioning statement. Let's actually check it out. For adult club players, right, 3.5 to 4.5 who keep losing matches, they should win, second serve is the frameworks based mental and competitive system that finally bridges the gap between practice and tournament play. Unlike sports psychologists who coach juniors with dated audio programs or YouTube coaches who only teach technique. We've built a peer who's still in the trenches for the player who refuses to pick at 17. And this is exactly something that targets our target avatar pinpoints its biggest core problem and addresses this core problem in the wording that we chose with our brand voice statement with Claude. And I think this is absolutely beautiful. Now, let's check out the five tagline candidates we have tagline one, stop losing matches. You should win. Awesome. Tag line two, tennis for the player who refuses to pick at 17. Absolutely crazy. Tag line three, the match is decided before your first serve. Tagline four, frameworks for the player you used to be, right, tagline five. Your first career was your warmup. I think you don't like this that much. And let's see which tagline actually Claude recommends. Right, lead with tagline number one. Stop losing matches. You should win, right? It's the only tagline on the list that does the entire sales job in five words. It's the strongest match, right, for this stage of brand. You haven't built your audience trust yet, right? And we're just a brand that has just, let's say, launch or it's about to launch. So again, it's great. And it survives the voice doc test cleanly. Stop kinetic verb. Losing matches, you should win. Peer level, no jargon, names exact pain, no motivational filler, no coach jargon. So I absolutely love this tagline. Right? Final lock, brand name, second serve, offer name, the comeback match method, positioning statement, locked above, right right here, and launch tagline. Stop losing matches you should win. Supporting taglines four deployed across other surfaces as mapped above. So right now, what we have? We have, as you can see, it's summarized backload, a validated EGGI, a locked customer avatar gym, build this together. One offer with format and price brand, a brand voice document. A brand name with domain priority list, a positioning statement, as well as a launch tag line plus four supportive taglines across the funnel. And we've spent a lot of time and energy into this. I feel like our whole again, brand voice is completely locked in. And now we can move again in the next segment, which is actually launching our offers and drafting our offers and our landing pages, right? So now, again, you have a voice, you have a name, and you have a position. Pin the voice your project, register your domain if you want to do this. Again, if you want to actually launch this and have your website live, you can register your domain, save your positioning and your tag line that we just brainstorm together, either in clod because Claude doesn't forget or you can also do this on another word document. And now it's time to actually bring it to Module three, where we're going to be building the product, right? The voice, the name, and the position, make every product decision super easier, and now we have all of these locked in. So now we have complete theory covered. We have everything that we need. All of the solid foundation is now set to actually bring this whole project to life. And we're going to be doing this in the next lesson of the scores in which we're going to be creating your own website, your own landing page with Cloud that now has complete context on what we're building, and we just like that, create the perfect landing page and the perfect website for this target out of yours and for this offer. So I'm super excited to have you here. I feel like this whole project of ours is now taking, again, shape, and I'm going to see you in the next ster of this course. 9. Digital Products 101: What Actually Sells: Now we finally arrive to this awesome part of the course in which we're going to be talking about your actual product. There are so many different digital products you can create out there and so many different options that you need to understand the mole in order to evaluate exactly which one you're going to choose and which one is going to sell better in your niche, right, in your target avatar. Now, here's the reality around digital products. Every sort of digital product out there, this could be an eBook. This could be a course. This could be a template. They all promise transformation. And this is the core behind what makes a digital product sell. A digital product sells when it promises transformation and when it's positioned in a way in which your target amor understands that if he downloads this digital product, if he purchases this digital product, he will be transformed. That being said, transformation can be packed in multiple different ways. You can pack transformation in a, let's say, checklist or A BDF document. You can pack transformation in a course like this course right here, there are so many different ways to pack transformation, and depending on your level of engagement and your level of the delivery of this transformation, you can price your digital products differently. So in this sonid here, we're discussing about the anatomy of a digital product that actually sells. And in the next lesson, of course, we will be creating this digital product of yours or at least the outline of this digital product with Claude. So let's talk about why some products print money and why most of them actually die. And how, of course, not to have your digital product dying. Welcome to this class. I'm super excited to have you here. So here's what we're going to be gathering in the next 10 minutes. First, we're going to be elaborating on why most digital products fail to sell, right? And why the issue is structure and not the quality of the product itself. Because if you think about it, if a digital product doesn't sell, this doesn't mean that the content of the digital product was wrong. This means that the angle and the strategy was. Then we're going to be talking about three questions that every winning product answers in one sentence, and I think that you already know these questions before you need to build anything, right? We're going to be elaborating on the five part anatomy that separates products that print money from products that die quiet deaths. Finally, we're going to be talking about the principles of transformation, formatting of your products, pricing and packaging, the four different elements that you need to understand in order to successfully create digital products again and again and again and how each one shifts the value of your product. And finally, why Claude is the perfect co creator for your product, which we're going to be utilizing in the next lesson of the course. I'm very, very excited about this. So here is the brutal truth that is happening right now in the digital, you know, business landscape. Most digital products aren't selling. 90% of digital products aren't selling. And this has to do with the angle of the product itself, the positioning of the product itself, and of course, the target avatar that the product address. So the market is currently saturated with, let's say, notion templates and ultimate guides, right, that go absolutely nowhere. Over 90% of current digital products fail to recoup the time and effort that went into building them. And the same person who happily downloads your free guide probably won't pay $30 for the paid version of your guide. And we're about to change this. This is not because the products are bad. It happens because most of them are actually pretty distant on their own, but their angle and their positioning is wrong. It's because they're structurally wrong, right? And that's why this entire that's what this entire module right here is going to fix. We're going to be focusing on the structuring and the angle of your product to almost guarantee its success due to the fact that we've also set awesome foundation to reach this point of strategizing, right? So why do these digital products fail? There are five reasons why digital products quietly die. The first one is that they're too broad. And I think that we have talked about niche down and specifically outlining your ideal target avatar, the ideal plus persona who's going to be downloading these digital products, right? But going too broad is the number one way to kill your digital product and your online business. For example, everything you need to know about X topic ends up being meaning nothing specific. And this why it just doesn't sell, right? On top of that, transform digital products are priced on effort, right, not transformation. This is wrong. For example, you think, I spent 80 hours creating this product, right? And I need to be paid accordingly. This is not true. This just doesn't matter to buyers. Buyers only care about transformation. They just want to be transformed. It doesn't matter if it took you 1 hour or 20 days to create your digital product. If it manages to deliver transformation and you're able to articulate this transformation that your product delivers, you will be successful. On top of that, digital products sometimes confuse comprehensive with valuable. You know, people think that creating a fully comprehensive digital product is valuable, but it's really not. Buyers are looking for clarity and outcomes, not encyclopedias. And we discussed about the value equation, right? Value, which is, of course, directly proportional to how much you're going to be charging for your digital product and how successful your digital product will be equals with the dream outcome of your target avatar times their perceived likelihood of achievement. So we want to increase the dream outcome of your target avatar. We want to increase their perceived likelihood of achievement and want to decrease the time needed to achieve this dream outcome and the effort and sacrifice needed again to achieve this dream outcome. On top of that, digital products solve a problem usually if the buyer doesn't actually have or doesn't urgently feel right now. This is why we nail down so much in underlying the core problems of your target outer, right? And we be tapping down into the biggest and most emotionally triggered problems to be solved with our digital products. Finally, they're built before the audience ever asked for them. And this is one of the biggest problems that I see whenever I consult people on how to create these products. They build products that they think are valuable, but the audience never asked for them, right? Build then market is the wrong direction here, and you want to actually build something that the market demands. I think this is self explanatory. This is why we also performed some market research in previous Aston office coors why we will setting foundation around our target avatar, right? You need to build something that the market actually demands. So here are the three questions that every single winning product answers. And these are super aligned with the EGI Ki that we also discussed in previous sessions of the discourse. It's the who, the what, and the why. Those are three questions that your digital products need to answer. First of all, it's all with the who. Who is this specifically for, right? Not creators, right? Creators with one to ten K followers who want to monetize, not tennis players, amateur tennis players who used to compete professionally back in the day, and now they want to reap their game. You know what I'm saying? So you need to again, niche down and know exactly who you're targeting, right? After we have the who nailed in, it's time to talk about the what. So what transformation does your product deliver, right? The clear after state your buyer ends up with, right? What is the clear transformation? For example, in my case, I will give you the correct mental frameworks to be able to achieve the same play that you were playing back in the day or even better and win a tournament. Why does this matter right now? Why should your avatar purchase this product right now, right? We're talking about the pain, right, the urgency, the time that makes your target avatar act they are super important for you to have nailed down, right? And this again, tap in to the core problems of your target avatar. So if you can't answer all of these in one short sentence, do not start building. You need to sharpen these answers first before you start building your digital product, right? Who, what, and why? Who is this specifically for? What transformation does it deliver? And why does it matter right now for my target Outer to download and purchase this digital product? So this single sentence becomes the backbone of the product, the sales page, the landing page, and every email that we send out. And it's super important for, again, you to understand this slide right here. And I would like you to screenshot this slide and analyze this and think, right, brainstorm around this slide. It's super important for you to understand who, what, and why, right? Now, let's talk about the five parts of a winning product. And these are, again, five foundational pillars that every single winning digital product has, and you can actually replicate this in future online businesses if you want to start one. It's the core, the evidence, the paths, the tools, and the community. And let's start with the core. The core is the main transformation that your product, again, promises, the single thing that your buyer ultimately walks away with. It's point B in this transformative experience, right? They're in point A right now, and just be transformed to this person in point B, right? So what is the main transformation you need to have this mapped out? Then the evidence. Digital parts need proof that they actually work. These are case studies, examples, testimonials, right, demonstrations, real results. And now you might think, Okay, I'm just launching this online business of mine. I do not have as studies and examples. You can give out this digital product to a specific amount of people after you've created it completely for free and just ask for feedback. They will be happy because they gained this digital product completely for free, and you're going to have some awesome case studies to showcase for future clients that will pay for the digital products. Then the path, right? You product needs clear step by step instructions on how it's going to be implemented, right? If you don't have clear instructions and there is no clarity, right, then everything is just so, you know, on air, people will not buy. They need to have a core evidence that this works and a clear path. So people buy clarity, right? They don't buy comprehensive coverage. Finally, the tools, how are you going to be delivering this transformation? And these could be templates, checklists, scripts, swipe files. This will be also the bonuses of your digital products, and they will drive a significant amount of downloads just by them existing. Imagine a course, a complete course, right, that delivers transformation, right? You have evidence that this course works, and it's a step by step course. And on top of that, you offer checklists, you offer templates, you offer scripts as downloadable bonuses. And again, this is what the done for you assets. Those are some done for you assets that buyers absolutely love, and they really drive more sales. Finally, the community, this is completely optional, but you can add actually community features to your digital product, right? This creates compounding value again and dramatic retention if you add a community element to your digital product. And of course, this applies to certain digital products, and we're going to talk about this in just a second. So let's talk about the transformation here and why people actually don't buy some products. People buy the transformation that your product promises. I think that this is clearly evident up until this point. They do not care about the product. They do not care about who created the product. They do not care about your track record. They care about being transformed and eradicating their current pain points, right? No one wants a 40 page PDF, right? They want the result that a 40 page PDF promises. No one wants to view a ten hour course. They want the result that this ten hour course promises. So sell the after, right? Sell the transformation, not the content of your digital product, right? The lesson list is for delivery and not for selling. For example, get a complete content calendar in seven days, always beats 10 hours of videos on content strategy. People do not care about the content of your disalP as silly as this might sound. They care about the transformation. So every section of your sales page, and we're talking about this when we break down the anatomy of a complete landing page should echo this transformation. Never just list the features. And even if you list the features, these should also serve the fact that, you know, if you follow this list and if you follow a will be transformed. So everything is aimed to increase the perceived likelihood of achievement of your target Ader. This is why we ever list, again, the content of our digital product if we choose to do so on our landing page. More information about this in next dozens of the scores. So now it's time for the big format question, right? What format should you choose? Which type of digital product should you create? And I have a complete huge digital part course that you can check out if you want more information on how to actually structure and create these digital products. But there are four different types of digital products that you can create. The first ones are PDFs, right, or guides. They are super easy to build. You can definitely build them with Claude immediately. They're super easy to consume, but they also have the lowest perceived value, right? It's just a guide. It's just a PDF. So it's awesome as a first product or your so called low ticket product, low ticket offer. Then you can also add template packs, right? These are ready to use assets of high quality and the sweet spot for the 29 to $97 price range. This could be something between your low ticket product and your mid ticket product, right? So again, what you can also do is you can have a PDF guide and then upsell people to your template pack, and we will show you how to do this in future lessons of the scores. Now, one of my favorite digital parts, of course, as you can see, that I love to create, are video courses. Video courses are super engaging. People see you. People gain to understand how you talk. And again, they have the highest perceived value due to the fact that you are delivering information on real time. They are a bit slower to produce. You cannot create a full video course with clothe because you need hav a camera and you need to know how to talk to the camera and need screen recording and stuff. But courses usually sell for anywhere $97-497, right? And again, we promise transformation with courses, and we deliver this transformation on a video format. Template packs and PDFs deliver transformation on a PDF format. And both of these, all three of these are digital products. A video course is a digital product, a template, and a BDF is also a digital product, but the perceived value changes, and this is why pricing also changes. And I want you to remember these prices because they will be super and burn when you're choosing your digital product. Then we have cohorts or workshops. And, of course, in cohorts and workshops, you are also adding your personal time and your personal energy in every single delivery of the cohort, or a workshop. And this is why pricing is a bit more premium, right? It's higher priced than just a course because a video course, you produce once, you shoot once, and then it can be delivered multiple times. But a cohort or a workshop just takes more time and your direct time and energy involved. Be fulfilled. So we have the highest engagement there, obviously, because it's usually live, but it requires you to be present live. So you need to evaluate if you want to be present live, if you want to start exchanging your time and energy in this digital landscape. And if this is something that you would like to do, then absolutely go ahead and do so. It's super easy to structure a cohort or a workshop. And these are priced from $297, and they go up tens of thousands of dollars depending on who you're serving and what problems you're solving. So the right format here is whatever delivers the transformation the fastest, given your current stage. What I would suggest you to start off with to test the waters with your online business is either a template pack or a PDF, right? And if you see that this template pack of yours and this PDF starts selling, then you can move into actually producing a course, which is one of the most fulfilling things that you can do, and I absolutely love this. And I have so many different courses on how to create a course if you want to in this profile of mine. So let's talk about pricing now, right? How do you price your digital products? Let's talk about three pricing principles. What you need to understand here is that digital products and different digital products are priced in completely different ways because you price the transformation of your target avatar and not the effort that it took you to create this digger product. This is why it's so cool the fact that we can create a whole digital product with Claude in literal minutes, right? And if you look angle, the positioning is correct, and it actually manages to solve some of your target Adars core problems, then it can be priced you know, whatever you think of, depending on the market. Let me give you a short example. Let's say a niche that is not that profitable, right? You help, let's say, people bake bread, and their biggest problem is that they don't know how to bake bread. Now, this problem, yes, it exists, but it isn't as profitable as helping finance people, let's say, solve one of their biggest problems. The same exact PDF file that you would sell to people who don't know how to make bread, right, would cost anywhere from $9. But if you manage to solve with, again, a same PDF guide, the same format, a big problem in the finance industry, you can sell it for 200 300 $500. Right? So we don't price based on our spent building. We price based on what the result is worth to the buyer. So ask yourself, what does this save or earn the buyer in the next 12 months? And then charge a fraction of that. It's super important for the buyer to feel the value that you deliver in your digital product and be like, Okay, this is worth it. I'm buying. Round numbers also feel cheap. You want to use 747, 97, 197. These consistently outperform 50, 100 or 200 and just losing $3. So it's worth pricing at 47 if you're thinking of pricing at 50 or 97 or 197, if you're thinking of pricing at 200. Remember this, it's super important, and we'll just help with your conversions. On top of this, you can anchor with a higher tier if no one buys your product. You can have three tier pricing, for example, that converts the best. You can have a basic plan, let's say, $47, you have a pro plan at $197 and an elite plan at $497. And all of this could be architecturally structured in a way to sell your pro plan the most. Again, so your launch price isn't permanent, right? Start lower you'd like, then raise it as proof builds up. Right? So now let's talk about packaging, right? And packaging the angle and the way that you present your product literally changes everything. The exact same product can sell for $50 or $500, depending entirely on how it is packaged, how it is presented, and how it is marketed. Packaging is the name, right? The cover design, the bonuses, the framing, the positioning, and the language. And this is why it's so cool to use Claude for packaging because it's so easy to brainstorm new packaging ideas, new packaging, again, effects and templates with Claude. You can just test them just like that. I'm going to show you the next dos and how to do this. On top of that, bonuses can be perceived as worth more than the core product, right? And cost you almost nothing to add. Imagine having a course and creating all of these bonuses with clothe checklist, let's say, prompt pack, a PDF template that goes along with the course. This will increase the perceived value of your course, right? And it's so easy to produce these bonuses. So you have no excuses not to do so. And again, I'm going to show you the next lesson how to do all of this. So a great product name also does 50% of the marketing work before you write a single line of copy. The name of your product, the headline, the sub headline. These are so important to drive conversions to your digital product. And that's why we spent so much time outlining our target Avatur understanding our core offer and our core business before we moved into this module of scores. So you don't want to ship the product until the packaging matches the perceived value you want to charge for. This is very, very important. And now let's talk about the product menu. The five most solid digital product types for you to create, right? You get the mini guide, the template pack, a full course, a workshop, and a membership. And those you can have all of them. You can have one of them, or you can have three of them. It's completely up to you and up to your productive standards. So first, we get the mini guide, and this is priced for anywhere 9-29 bucks. This is your low ticket offer or the lowest ticket offer. This could also act as a lead magnet, a way to capture the emails and the names of potential leads you want to sell to your other offers. So in the mini guide, we have one problem one solution, it's super fast to build, so we can definitely build it with Claude, and it's super low risk for the buyer. It's a no brainer for the buyer. And mini guide provides so much value. The buyer just has to test it out. He has to buy it because it's again, nine bucks or 29 bucks. It's not life changing money, right? But don't be fooled. If you sell multiple mini guides, this can actually accumulate to a big sum, but you need lots of volume. Then we move to the template pack, and this is your load ticket offer to your mi ticket offer depending on your market, right? It's priced from 29 bucks to 97 bucks, so 30 to 100, right? These are ready to use assets, plug and play assets. We have immediate utility to your target avatar, and it's the workhorse of this whole range right here. So what you can do, for example, if you don't want to again, have your mini guide as your load ticket offer, you can offer a mini guide completely for free and then upsell people to your template pack, which can act as your load ticket offer. Then we have your mid ticket offer, right, the medium priced offer of your whole fund right here. And this is usually a full course, right? A course is priced anywhere from 97 bucks to 497 bucks. This price range because it really depends on who you're targeting. And we have comprehensive education. In a course, you deliver all of the value, you deliver all of the transformative information, and it's up to your target outer to actually apply this transformative information. So a course is super video heavy, right, and it has high perceived value. It's super important for you to understand that a course is shot once, it's edited once, and it can be distributed as a digital product multiple times. So if you structure correctly a funnel and an online business or on a course with a mini guide and a tem play pack, you have an awesome running online business and you don't need to stress about workshops and actually, you know, giving out your time and energy to make money. With this project. That being said, if you want further engagement and if you want to serve more of your target outers, then you can, of course, work with workshops and one on one coaching. And those will be your high ticket offers. So again, in workshops and coaching, this could be one on one or, again, this could be cohorts. You deliver premium quality because your time and your energy and your input is dynamic because, again, you are on a one on one basis. So again, you also deliver your time and it's the highest revenue per buyer. That being said, there is a ceiling of how many people you can, of course, serve due the fact that, you know, it's one on one. It's your time and energy. You can answer to 10,000 questions at the same time. So you need to keep this in mind when pricing your workshop correctly. That being said, even with ten people coming to your workshop, this could be more profitable than a full course or selling a mini guide, let's say, 1,000 times, right? Finally, we have the membership, and the membership unlocks monthly recurring revenue to your digital product online business. So it's anywhere priced 20-50 bucks a month, so 19 to 49 bucks a month. It delivers ongoing value, so you always need to be providing value in order to keep this community running. You have recurring revenue, but it's the hardest, again, model to retain. As you can imagine, a mini guide or a full course that's created and shot once and can be delivered, right, and sold automatically. Without your time and energy input, it's just way more easy to deliver and sell rather than a membership that needs, again, recurring time and energy investment from your end. This is the hardest model, again, to retain, right? So why is Claude so cool and why Claude can become your product co creator? Well, Claude writes lesson content. It can write scripts, it can write templates, I can write worksheets all in your brand voice. Now we have created your brand voice document. It also pressure tests your outline before you build anything, so it can give you dynamic feedback on how thinks that this outline will serve your target avatar, and it catches scope problems before they cost you weeks of labor, right? It can also generate 20 variations of your titles, your bonuses, and positioning angles with a single prompt which you can test in your marketing campaigns, and it plays your skeptical buyer. So it can think, as someone considering buying this, here's what I'd object. Right? And we're going to be talking about the flow from start to finish on Lesson one, how actually on Lesson nine or how to actually a real product with the voice scloaded works and performs and how we can have this dynamic relationship with Claude by having Claude build it and then pressure test it. It's so cool what you can do with this AI nowadays, right? Now, let's talk about the MVP rule. And MVP in online business stands for minimum viable product. So the MVP rule states that you should ship the smallest version of your product actually works to test the waters before you invest all of this time and all of this energy producing, let's say, the next level of your product. And this makes absolute sense. Imagine wanting to create, let's say, a cohort immediately, and you set up all of the system, you set up all of the websites, you start to invest your time and energy into this, but you don't even know if the market actually will again, absorb your product. This is why we start with the smallest version that delivers the core transformation, not the ultimate version of your product immediately. So again, one sale of a Version one product beats 100 more hours of polishing, right, a Version two that never actually ships. You want to start selling a minimum viable version before you start scaling this business of yours. So your first buyers are your real focus group here. They'll tell you exactly what Version two should have and what you should add in Version two. So in general, in online business and in business, of course, if you brought this up, speed is the most important thing that you should have in mind, right? And speed is something that is completely unlocked with Claude. So if you'd be slightly embarrassed shipping it, you're probably right on the edge of being ready, right? The biggest enemy of digital product income isn't quality. It's the perfectionism that prevents shipping. And nowadays with AI, you can be so fast on creating offers, products, website, and just testing these all out. Right? So here is your action step for this lesson right here before we launch Cloud and we actually work on the creation of your product, right? I want you to write your one sentence product concept. So open the cloud project you've been using since Module one in which we outlined your EGI and your target outer and your positioning and your brand voice and write a one sentence answer to who is this for, what transformation it delivers, and why they need this product now, right? So the format should be this A and then my product for, who were targeting that. Again, what I when? Because why now? Not worry about the format. Do not worry about the length or the pricing yet. We will be brainstorming all of these together. That's what we figured out together in the next lesson and bring this one sentence concept ready because we will fit it in Claude live together in the next son. So in the next docen, we will be building your product with Claude. We'll move again, from theory to execution. You're going to watch me build on a one on one basis on a live basis, the entire product with Claude live. So we'll feed Claude, my voice dog, my avatar, and the one sentence concept that I will also brainstorm before I show you the next lesson and then produce real content together. So by the end of the next lesson, you will have a ready deliverable product, right? And then the only thing that's left in order to launch and start marketing our product, it's just going to be the basic landing page, which is also a very, very cool concept for you to understand. I'm genuinely super, super excited about this, right? Let's actually create your first product after setting all this foundation in the theoretical part of the scores, right? I'm going to see you in the next lesson. 10. Build Your Product From Scratch with Claude: Now it is time to actually turn this one sentence of yours into a real sellable product. And we're going to do all of this. We're going to be doing all of this with Claude. Again, we're going to be turning your thoughts and what you've brainstormed and what we have been working on in all of the previous lessons of this course into a real product ready to be hosted, again, future lessons of the scores. I'm very, very, very excited to have you here just to show you the real power of this software. So just as always, in this live demonstration right here, I have the prompt list. In the left side of my screen, I have Claude open in the right side of the screen in the same exact chat box that we have been engaging with Claude throughout this whole course right here. This is a very powerful again, thing that you have worked on here because Claude has complete context about who we're targeting, our EgiGuy, our brand voice, and now we're ready to actually develop our digital products. So here are five proms again, to turn this one sentence concept of yours into a real sellable product, right? And this again, playbook right here picks up at the end of Module two, right? You start with your IGGI sentence, your customer avatar, the offer, the brand voice document. And with these five proms, we're going to be producing your real product. So let's start with prompt number one in which we're going to be handing off everything from module one to two from the scores right here, right? So, this right here is the prompt. The prompt goes as follows. You're now my product architect, right? We're picking up from module one and two, and today we're building the actual product. Here's everything we've built so far. EGGI sentence, the customer avatar, the One offer, the brand voice document, and the one sentence product concept. So the product is a digital playbook, right, a PDF or nose and Doc, around 30 to 50 pages of usable content and tools. Don't write anything yet. First, ask me five sharp questions about the product itself, the scope, the depth, the format. What's included, what's a deliverbility in excluded and what's deliberately excluded, the kind of questions a senior content product designer would ask before writing the outline. So let's copy all of this. And let's just paste it right here. And what I'm going to tweak is that, due to the fact that we're in the same chat box, I'm just going to delete these, right, which you already have and you can paste them, of course, if you have it in a Word document. That being said, Claude already has, again, these prompts, so we don't want to paste them. So you're part picking up from modules one to two. Today, we're going to be building. Let's actually delete also this. Today, we're going to be building the actual product. Here's everything built so far, Diggy sentence, the customer avatar, right, the one offer, the brand voice document, right, and the one sentence product. The product is a digital playbook, right? Don't write anything yet. Ask me five sharp questions, and let's see what Claude will come up with after this big prompt right here. Good. We're switching modes. Until now, I've been building strategy. Now we build the actual deliverable. One quick refrain before I ask the five questions because I want to flag something important. Originally locked the comeback match method as a video course, and that's right, right? This is a different product when I'm asking. What am I asking right now? Smaller, faster to ship and priced differently. That's not a problem. It might be a smarter first move, which it is, right? Because we want to test the waters. A playbook is the ideal wedge product to validate the angle, build the email list, and seen the audience for the full course. But I need to know which one we're building today because the questions, the structure and the standard for D completely different. So five sharp questions before we build, right? And we're going to be answering these five questions. One, scope discipline. What's the one problem that this playbook solves? And what does it explicitly not cover, right? Pick this one, right? This is a mental game playbook for adult amateur, focused tight on choking pressure and for the four moment pre match, right? So two, the usable content and tools ratio. Is this a book to read or a workbook to use? So first of all, let's choose this, right? So I am going with this one, right? Basing it right here. Right? Two, is this a book to read or a workbook to use? This will be a workbook to use, right? Three format, PDF or notion and why? I want a PDF. Right? PDF, it's polish design premium filling, right? Notion is updateable, interactive and fillable for tools specifically. What's the reductible toolkit, right? This is the section most put designers skip and regret. If we said the tools alone are worth the price, what are the tools? A pre match protocol, a choke pattern audit, a four to four research script, right? A practiced match bridge workset, a post match journal template, and an abundant tracker. So let's keep all of these tools, right? I want all of these. Here, inside the PDF, pasting them right here. Let's go down. The founder voice question, how visible are you in this playbook? High presence, lower presence, right? It's strong recommendation is high presence, and this has to do with the marketing. So I want high presence, right? Inside the workbook. And let's paste this right here. So we gave more information again to Claude, and let's actually check out the next prom before we analyze the result. All right. So actually, let's analyze the result. Log in. Here's what we're building in one sentence so we can shape the product. 30 to 50 page premium PDF workbook called the Comeback Match Method, right? The mental game playbook for adult amateurs who choke in match with three named tools they pull out before, during and after every tournament. High founder presence, conspiration peer throughout. Before we add the outline, I owe you three quick design decisions that will shape the next 30 pages. I'll make the accommodations on each, push back if anything feels wrong. But before we do this, let's actually move to the next prompt, which is generate the complete product outline, based on the offer avatar Voice doc and answers I just gave you, build the complete outline for the product. I want a working title, five to seven main sections, three to five sub chapters per section. O line description of what's in each subchapter, notes on which subchapters includes templates, checklists, or downloadable tools. Apply the five part anatomy from less than eight. Every section should clearly serve the core transformation with proof, path and tools woven in. So let me actually paste this right here before actually answering the questions in Claude, and we're not going to be engaging with this answer whatsoever. I'm just going to be pasting this prom to further optimize the results that we're going to get. So let's wait a bit. And here it is. This is the whole product outline right here. The comeback match method, complete product line working title and subtitle title. The comeback match method, subtitle enalGamePlaybook for adult amateurs who keep losing matches, they should win and promise. In one weekend, install six name tools that finally bridge the gap between how you play in practice and how you complete when it counts. So the five part anatomy applied, we have core proof bath tools and community and the seven sections, right? I'm not going to bore you with the sections we have before you start, why you choke, five, ten pages before the match, and look at how again, deeply it has engaged right here. How cool is that in Section four during the match, right? Section five after the match, Section six, the comeback and Section seven, the tool kit. And this is everything outlined right here. And just from what you're seeing right now that is slightly slowly starting to take shape, I think that you can understand how more powerful Claude is than GPT. And we also have the tool index, the pre match protocol, the practice to match bridge before the fool rest script, right, the choke pattern audit, the post match journal, all of these are named tools inside of our PDF. So let's at the next prompt right here. And the next prompt goes as follows. Write a real section in your voice. So pick the single most important section of the outline, the one that delivers the chord transformation most directly, write it in full every subchapter in my brand voice, right? Drop in ready for the final document. Does the brand voice document I gave you in step one match the tone, vocabulary perspective and signature moves exactly, right? Match them. Length, aim from 1.5 thousand to 2.5 thousand words for the section. And after writing it, self critique. Where did the volume drift? Which sentences feel generic? Propose three specific edits to make the section sharper before we move on. So let's copy this. It's super important to have a personalized section inside of our product, and let's just paste it again before even engaging with Claude. We want to further optimize the whole thing. So this is it right here. Let's give it a second. And it's also super fast. The most important section is Section four during the match. Here's why I'm picking it over the others, right? It contains tool three, the four to four research script. This is the single tool that solves the headline pain, right? The one the marketing leads with. So Section four, during the match, I rewrote the whole Section four, as you can see, I'm not going to dive into this, but it rewrote this with, again, brand voice, which is what we brainstormed in previous lessons of discourse. Then we have 4.2, right? The 44 reset script, why the brain melts at 44. Right? 4.3 tool. Again, again, just more variations of the tool, as you can see, and it's writing it down. So let's check out the next prom that we have. Now build the tools layer of the product. What assets the assets that turned this from a weed to a do? Based on the outline, generate three ready to use templates, two checklists, one scripted dialog or sequence. Right, or convergent flow, whichever fits. For each one, give me a name, a one line description of when to use it and the full template checklist ready to format, right? There are the assets buyers screenshot and referenced long after they've used the playbook. These are the assets that buyers screenshot and reference long after they read the playbook. So what I'm doing now is that I'm just giving more and more and more context to Claude because then we're going to be exporting this whole chat and moving to cowork to actually generate this product. This is why I'm not spending so much time analyzing what Claude gives me. So this is the toolkit, right? I created the toolkit, right? See, I'm not going to bore you in again the details of my product. I'm just inputting all of these prompts to Claude to further optimize it, and we have the final step. Turn this into something sellable. Give me the product name, the subtitle, the promise, right? One sentence that captures transformation in my brand voice, bonuses, three specific bonuses that pair with the core product, each with a perceived value figure, three pricing tiers, basic pro and elite, right? And one line positioning, right? The product is the only in this category that unique value for after. Apply the packaging principles, right? So core, same core, much higher perceived value throughout bonuses, naming and tear structure. So let me copy this. I'm not even going to read what Claude is giving me up until this point, but you can see, like, everything that it's giving me, it's just too much content, and it's good because, again, we're creating a 50 page product right here. So let's actually wait until it generates everything, right, look at this. Like, it's crazy how much information it's giving. This is literally the whole product being generated in front of our eyes, right, what the cot delivers, right? So questions, some questions, questions. All right? And now I'm going to be pasting this final prompt right here before we export everything and we move work, right? So this is the whole sellable package of the comeback match method, right, the whole thing. The product name, the categories, the candidates, right? This box right here, the chat box that we've been utilizing knows exactly who we're targeting, what we love, and now we have brainstormed the whole product. So now it's time to actually go ahead and export all of this and go to cow to actually genuinely produce the product. Let's give it one more time just brainstorm the whole bonuses, but this is the whole brand template. All right? I'm going to see how cool is the final thing that we're going to be doing, right? Pricing tiers, D one, tier two, right, Tier three. All right? More generation insane, right? Pricing architecture rationale. And as this is being worked on, let's work in another final prompt. I want you to export this to a prompt I can give to Claude cow to actually generate this product for me, give everything you think, right? That cowork needs to actually create this final PDF, right? This is the final prompt that we're going to be using. I want you to copy this prompt. I'm also going to add it in the prompt list. So what are we doing now? We are exporting, like, the whole thing, right? And we're going to be pasting this whole prompt right here into clod cow so it can actually generate exactly what we're looking for. Check this out. Below is a complete drop in prompt. Copy everything between prompt start and prompt end. Markers and paste it into cows. So a few notes before you copy it, I'm packaging this. So C has everything it needs in one shot. The voice talk, the ad, the outline, every tools full context, and the chapter we already wrote in voice, the layout brief, and the final deliverables. I'm telling cow to use this chapter we already drafted, right, to write the remaining sections in matched voice. I'm separating the manuscript from the layout, right? And this is the whole thing. This is the whole thing that we're going to be feeding to Claude cow, which is insane. It's a huge, huge, huge, huge prompt. So let's wait for this whole thing to be generated. Right to one, two, again, this is so now we're exporting this whole again, prompt, and you can see it's still generating the prompt. It's absolutely huge. It's a huge prompt that we're going to be exporting and inputting to cow to actually go ahead and produce the digital product itself, right, the PDF. You can see look at how big actually the prompting is. Like, if this isn't prompt engineering, I don't know what it is. Like, we're inputting all of this to clothe cow. Right? So let's give it a moment, generate everything, and now you're ready to ship, send it. So I'm going to be copying this final prompt right here and we're going to be opening cow. So in cow, we're going to go into a new task, and I'm going to be pasting this whole thing here. You can see we literally pasted the whole prom that we used in the chat. Look at how big it is, right? It's absolutely huge. And what we're going to be editing and cutting out is this part, right, which is before the prompt starts, right? So now we are in cow and cow gives you can Clote the ability to actually generate content and generate the product for us. So let's see it. Again, we've extracted all of the data that we have been working on in Cloud JAD, and we moved to clouded cowork to actually generate this product for us. And if you don't want to use Cloud cowork which is actually cheap and it's worth utilizing for this point of the scores, you can absolutely go ahead and generate your digital product by yourself in Canva. But this is going to be the fastest and the easiest way to work with Claude, right? Claude cowork. And we're going to give it some time to think. It's going to take about anywhere 1-5 minutes, and you can see the whole process here and what's working and the context that Claude has. So let's just give it a moment to think, right? Because we also have Son at 4.6, which is the thinking tool. So what is it doing now? It's loading the tools, and then it will be installing a skill. It's going to be reading the forms. It's going to be reading the reference that we gave it, and it's literally going to be creating the whole product with us. So we're going to give it a moment. And in the next lesson of the course, we're going to be diving into the product, and we're going to be analyzing the final product that Claude created for us. We're going to be double checking it, making sure that everything runs well before we move into the next steps of this again, Curset here, which is working on the landing page and the marketing. We need some back and forth with Claude to make sure that everything's perfect, and that's what we're doing in the next lesson of this course. So again, I'm very, very excited to have you here. I'm going to see you in the next lesson. 11. See Your Finished Product in Action: So Claude cow is now done with building my own digital product. It took about 15 minutes, but now the product is done. In this don right here, I'm going to go through the thought process of Claude code on how it actually generated this product of mine. And then I'm going to actually show you how you can actually source your own product. Where is this product at the end of the day, right? I'm going to show you right now in this Don right here. So as you can see, this was the prompting that happened, again, inside of Claude cowork, right? This was the prompt that we gave, right? Produced the four to four playbook. This is what we named my product. And this is the huge prompt that we copied from the chat version of Claude to cow. You can see it's a huge, huge, huge, absolutely, huge prom. That's why it took so long for, again, Claude cowork to create this product. Usually, you can estimate that it takes anywhere from five, again, usually two to 5 minutes to generate a big digital product like this one. But this took about ten to 15 minutes just because it was a huge prompt. Now, I also asked Claude just keep things a bit more simple because it was taking too much time, right? And you can see it created 42 pages, right? It then verified the output, right? All pages were verified, and it tells us what is in the folder that it created. So what Claude does is it creates a folder in your computer, and inside this folder, it adds your websites, your PDFs, anything that you ask for. In this case, it added this PDF, so it's 42 pages, right, with a full manuscript, which is text and voice checked to match my brand identity, right? So we have 42 pages. We have a cover. We have Section four verbatim, right. All six tools are fillable, right? And you can see, you can have these buttons right here. So we have the playbook on a document on Google Drive that we can access it. And we have a document AsiPDF which you can click on Show in Finder. And right now right here, this is, again, the playbook. So I click on Right Link, open with Preview. And now, if I drag it, this is the playbook that we created. This is my digital product, right? And this is what your digital product should also look like. It is 42 pages long, and it looks like this. So this is the outer layer, the cover, if you will, second serve, it's the name of the brand that we brainstorm together, right? And you can see it goes like this. Content. Let me zoom in a bit. Why you choke, right before the match. Ops. Before the match, tools one and two. During the match tool three. After the match, tools four, five and six, the comeback and the tearoTol I pretty much looks just like this. Now, of course, if you don't like something, you can ask Claude to edit it. For example, you can see that this title right here kind of overlaps with the shorter title with the section title, which is the user guide. So we can go ahead and ask from, Hey, I want you to take this title a bit downward, so push this title a bit downwards, so it doesn't overlap with the user guide, right? So we go ahead and check the whole again, pages, everything. You can see that some of these overlap with each other. So this is what I would usually prompt to cloud again and tell prompt to generate again this playbook, but make sure that no text overlaps. It, of course, understand context, so it shouldn't have a problem fixing this. And that's why it's so important to go through your, again, digital product and your PDF before you launch it, of course, before you start giving it to again, people your customers, right? So we have tool one, the pre match protocol. And it's written in my voice. It goes like this. Let me tell you what the 30 minutes before my worst tournament matches look like. Arrive at the club, check the drop, find someone to talk to, rally a bit on a spare chord, stand around, worry, shake hands, play very to my best tournament matches, rarely, it's something small that worked before. Dynamic warmup alone, 5 minutes with a script, 10 minutes hitting balls to specific targets, walk the cord and playing on, reread the script, then play, right? I'm not going to bore you with details, but this is how again, everything looks like inside of this PDF, which, of course, delivers value to my target outer. This is exactly what I was aiming for. And, of course, we can change the colors. We can change the type of text. It really depends on what you're looking for. In my case, I think this works well. And this could be an awesome first low ticket product or a small lead magnet that I could distribute to my clients, right? So I'm very happy about this. Again, if I would like to perfect this, I would probably prompt Claude to just fix this overlapping issue right here. That being said, I'm really happy with this product. So what's the next step here? The next step now that we have our product ready is to host this product somewhere. And there are multiple different ways to host your product. You can host it, for example, on different web applications out there websites that enable you to create landing page. That being said, in our case, because we're utilizing this awesome and powerful AI tool, we will be generating a landing page a website, if you will, for our product in Claude. But before we do so, there are certain elements that you need to understand regarding the creation of landing pages and what a successful landing page that converts look like. Pretty much, what we want to do is that we want to nail our positioning and our angle, the so called angle that we have been rainstorm throughout the whole course and communicate this messaging to our landing page. So in the next lesson of this course, we're discussing about key landing page conversion principles and what a landing page that converts actually look like. You don't need to know this stuff because Claude will apply all of these landing page conversion techniques, right, automatically. That being said, if you want to have a circular understanding of online business, and if you want to replicate this in future business of yours, it is actually important for you to know what a good landing page looks like and what are the five pillars of a successful landing page. So more information about this in the next dozen of the scores. I'm very, very excited to have you here, and I'm going to see you. 12. Landing Pages That Actually Convert: Congratulations for making it up to this point of the course. Now that we've done with all of the fundamentals and we've set correct foundation for this, again, online business of ours to flourish, right? It's time to talk about hosting and actually start hosting our offers and our products and, again, our online business. So how do we host? We host through building one of the highest leveraged assets in our online business, and this is the so called landing page of ours. Now, websites no longer exist in online business. What exists are landing pages. And there are seven key tips and triicks that you need to understand in order to properly set up landing pages, right? And of course, these seven tips and ticks will be automatically applied by Claude. That being said, if you want to be a trained and educated online business owner, you need to have a basic understanding of what a landing page is and what is, like, the correct checks that a landing page, the correct boxes that a landing page should check in order for your funnel to convert, right? And for strangers that are, of course, your target avatar, to actually obtain your product and purchase your products and enroll in whatever you're offering. So in this lesson right here, we're covering the basics of a landing page. And in the next lesson, we're going to be building actually your own personalized landing page inside of clothe. So let's actually talk about what makes a landing page convert, the single highest leverage page in your business and the seven rules that make a landing page work. In this son right here, again, we're covering why your landing page is the single moment of truth in your entire funnel. And if you don't know what a funnel is a funnel is the sequence of someone who doesn't know about you and how he gradually gets nurtured into knowing about you and purchasing your low ticket offers and your miticket offers and then your high ticket offers, we'll also cover the seven section anatomy that every high converting page shares and why each section matters, right? We're going to talk about the hero, the headline, and the CTA, what a CDA is, and by the way, CDA stands for call to action. Three pieces that do 80% of the whole conversion work. We're going to be also talking about the five common mistakes that quietly kill conversions on most creator landing pages and why Claude is uniquely good at this work, especially due to the fact that we have been inputting all of the context into Claude, and we have been brainstorming our whole business together with Claude. So now the landing pages that we're going to be building with this AI are just going to be flawless, right? So what is your landing page? Your landing page is where strangers who don't know about you, but are the exact target out that you have been targeting actually decide what to do with your offer. This is where you present your offer and you call people to take action, right? And now, the different types of traffic that you can bring in your landing page, of course, varies. It could be an ad. It could be a social media post. It could be an organic piece of content or an email that brought people in this landing page, right? Someone got curious enough click. That's all. And he was brought to your landing page. So now they're on this page on the standing page. And within 5 seconds, they've already decided whether to stay in the page or bounce off the page. So it's super important for you to understand what should play right when someone refreshes your landing page. So this single page does more conversion work than the rest of your funnel combined. It does more conversion work than your organic content, than your ads, than your linkedIn again profile. And a great landing page can save a mediocre ad campaign, but a bad one kills even the best sorts of ads if you're interested in running ads. So that's why we treat the stage as the highest leverage moment of your whole online business, the landing page. And this is why I have a separate lesson again in this class right here, this one, in which we're actually analyzing what a landing page is rather than just going ahead and generating this page with Claude. So the landing page has just one job, and that's the biggest misconception of every creator that I've seen out there that wants to actually launch a business online business. They try to tackle multiple tasks with their landing page, but a proper and a complete landing page has just one job. It urges people to take action and move to the next step towards your funnel. This could be purchasing your otiget products or booking a call with you or joining your free community, but each landing page should have one job, not three different jobs. So its job isn't to look pretty. Is job isn't to show everything that you offer or to tell your story. The one job that your landing page has is to get the right visitor to take one specific action. And this action could be multiple things, again, enrolling in your newsletter, purchasing your course, purchasing your digital product. Entering your community, it doesn't matter, but this action is your CTA, your call to action. And this could be, again, signing up, booking a call, buying, getting a freebie, joining the waitlist. But every word, every image and every section on this landing page to serve has to serve that single action. Add multiple actions, and your landing page will flow. But if something on the page doesn't push towards the CTA, it doesn't belong on the page at all. And right now I'm giving you, again, the 80% of information that you need or at least the 20% of information that you need to gain 80% of the results. Because trust me, you can go ahead and analyze landing page psychology, right for years, but this is what you actually need to understand in order to be able to evaluate if a landing page is good or not. Again, a landing page has one job and its one job is to get the right visitor to take one specific action. And we do this by adding seven sections, right in this converting page, and a landing page and a converting page is the exact same thing. The seven sections are the hero section, the problem section, the promise section, the proof, product objections, and CTI section. So let's talk about each and every single one of these seven, again, sections of the page. Let's start with the hero. And the hero is the first thing that you see on top of the landing page. It's the headline, right? It's where the headline rests, the subhead, the hero image, and the first call to action. Right? The five second test, which we're going to be talking about in just a second actually lives right there. And the hero section is what people will see immediately when they enter your landing page. So this is where we want our headline, and this is why we actually went ahead and brainstormed our headline so deeply and our sub headline, right? We need to spend a lot of time and energy perfecting our headline and perfecting our sub headline because these will rest in the hero section, which are the first thing that people will see when they click on our website. Then after that, after they've seen our valuable position, and they've already had one chance to take action, right, with our CDA, are call to action, which by the way, could be a button. Right? Then if they scroll downwards, this means that they need further conviction. They need to be nurtured furthermore. And this is where the problem arises. You need to make them aware of their problem, right? The pain that you're solving described in the visitor's own words. They feel seen, right? And if you're correct, right, they will scroll upwards and take action. Click on your button, right? Because again, the problem section rests below the hero section, but between these two sections, we have a call to action. And then if they keep scrolling, this means that they need more conviction. Then we go to the promise, what they get, right, where they get it, and how it gets delivered, right? So now you've proposed your value, you've outlined their problem, and you've also outlined your promise, right, what you can promise them. So if they keep scrolling downwards, you need proof proof of work, right? Because most of the times, if people keep on scrolling below your promise, this means that they don't really trust you. So we need to further nurture this trust. And we do this with proof. You add testimonials of other people that have worked with you. You add results of your program. You add screenshots of the program if you don't have testimonials and you don't have results and you're just launching. You add more logos, and again, you can also borrowed credibility from people like them, right? For similar people that are just like your target out there and have seen results in your again program. Below the proof, we outline our product. What's actually inside your product? How do you deliver value with your product, and how does it work? Right? On top of that, we have objections that can be handled in the frequently asked questions again segment, which is very, very important. Having multiple people neglect this FAQ section on their landing pages, which is wrong. Finally, a final call to action that urges people to take action after they consume the whole content of your landing page. This is a successful anatomy and the successful structure of a landing page. The hero section, the problem section, the promise section, the proof product objections, a frequently asked question section, and the final CDA. So every single landing page out there should survive the five second test. If you start producing content or you start running ads, or you start doing gold outreach to bring traffic to a landing page that doesn't pass the five second test, you're wrong, and you shouldn't be spending time and energy if you don't have a perfected landing page, right? So Again, above the fold means everything a visitor sees once they scroll, right? The first impression. And this is the five second test. This section that you can see, which is usually the header and the first CTA, has to answer three questions in under 5 seconds. So again, when someone lands to your landing page, you need three questions answered in under 5 seconds. What is this? Who is this for? And what should I care? And if these questions can be answered in 5 seconds, usually just get out of your landing page, right? And they quit. Cause guess what? Nowadays, there are so many different digital products out there and so many people selling stuff and so many different landing pages that people just do not have the time and energy to stay in your landing page. It's not that they entered their car and they drove 40 minutes to an Ikea store and now they have to buy something, right? They just literally one click away from forgetting who you are, right? So if those three answers aren't crystal clear, instantly, people bounce and 67% of visors, never scroll down your landing page. This means that anything above the fold, right, your header, your value proposition and your call to action are of extreme importance. And your headline does exactly that, right? It does the what, right? What is this? The subhead does the who. Who is this for? And your hero image or your hero video does the why. Why should I care? This is the single most important real estate on the entire page, right, the above the fold section, right? You need to spend a disproportionate amount right here, right? Understanding, evaluating and applying the correct principles inside the above the fold section. This is why we spent all of these hours in this class right here, understanding exactly your EDI GI, your target avatar, your offer, right, and your brand image and your brand voice. Because up until this point, we've worked at the above the fold section. And that's why you've set correct foundation to make this whole thing work, right? Then let's talk about headlines, right? And on headlines, they say that 80% of your advertising budget always goes to your headlines. So again, you need to spend a disproportionate amount of time just working on your headline where clarity beats cleverness every single time. So the headline is the first, let's say, text that people see when they refresh your page, and your headlines job is to make the right visitors say, that's for me in just 3 seconds. So again, specific and specificity in headlines beats any generic ness, right? For example, lose ten pounds in 30 days without giving out bread. This always beats healthy weight loss. You need to be as specific as possible. You need to mention the time delay and sacrifice that you need to make in order to achieve their desired outcome, right? So headlines need to be outcome focused and not feature focused. We're going to be talking about the features of, let's say, your products and your offers later down the line, but headlines need to be outcome focused. If you want someone to take action, you want them to imagine their transformed self from point A to point B. Right? They don't care what it is. They care what it does for them. So if a competitor, for example, could copy paste your headline, and it still makes sense, usually, your headline is simply too generic. So it's good for you to test headlines, right, 20 headline variations, for example, and pick the one that makes you slightly nervous to actually. Right, of course, you don't want to make bold statements that your offers cannot back up. That being said, again, headlines are super important, and I want you to remember that your headline should be outcome focused and specific, always, always, always beats generic, right? Again, we don't want a headline that goes like healthy weight loss. We want the headline that goes like lose ten pounds in 30 days without giving up bread, right? Because now people imagine themselves in point B, which is having these ten pounds lost in 30 days. Right? On top of that, you need to tell exactly people what they get, right, in the promise. So your promise is the transformation that you're offering, and you need to state it plainly, right? No marketing speak, no jargon, no buzzwords, exactly tell people what they're getting with your product, with your offers, with your digital products. So three pieces every strong promise has is, for example, what they when they get it and how it is delivered. And this doubles down into the so called value equation that we have analyzed, again, throughout this course, which is that value equals with desired outcome of your target avatar multiplied by the perceived likelihood of achievement. And all of this gets divided by time needed to achieve this desired outcome times the effort and sacrifice needed. So tell them exactly what they get, what is their desired outcome, when they get it. So how much time and how much energy they need to spend and how it is delivered, right? And this will dictate their perceived likelihood of achievement. For example, get a complete 30 day content calendar in seven days delivered as a notion template. Right? That's 100 times stronger than transform your content game with our revolutionary new system. This is too vague. But again, if you say, get a complete 30 day content calendar in seven days knows exactly people know exactly what they get, when they get it, and how it is delivered, right? So a clearer and the more specific the promise, the higher the conversion rate. And that's exactly what we're doing here. We're battling with numbers. We're battling with key performance indicators, right? And we just want the highest conversion possible. And that's exactly what we're analyzing right now. So now let's move to social proof. And what you want to do is pretty much you want to borrow credibility from people that are exactly like the people who you drive to your landing page. So visitors, unfortunately, do not trust your words so much about your product. You can describe your product. You can present your product to them, but they don't trust your words about your product because obviously you're biased. But they trust other people's words about it. A testimonials, any results, any numbers, logos of other people you work with or other companies that you work with, screenshots or video reactions, they all are forms of valid proof that greatly can enhance your conversion rates in your landing pages. And the most powerful proof comes from people who look and sound exactly like the visitor. This is why we tailored our target outer so deeply and so much, and we've described every single parameter of their day. There's so economic status, right, what they do on a daily basis. We want to target an exact person and want to mimic the behavior of this exact person on every single person that enrolls in our product. So again, specific here always beats vague, right? Make $45,000 in 90 days, always beats. I changed my life, and I loved it, right? I changed my life. I loved it and make 45 K in 90 days might describe the same outcome, right? But again, the first one is way more specific and specific wins in landing pages every single time. So even one well placed testimonial in the right spot can lift convergence by 30% or more, right? Don't worry if you don't have testimonials. I'm going to show you ways to gather testimonials by offering your product and your offer for free. They select pool of people who know like and trust you already, so you can leverage their testimonials layer down the line. So now let's talk about the CDA. What is a CTA and why it's the most important element of your landing page. The CTA is usually a button and a button in which the whole architectural type of your landing page urges people to click on, right? It's the only button that matters in your whole landing page, and every single word that you add to this page urges people to click on this button, right? Your CTA, your cult action is the door, right? The door to the next step down your funnel. So you need to make it big, you need to make it obvious. Impossible to miss on any device. And of course, Claude will do this for us so easily. So you need to add one CtA per page because multiple choices equals with no choice. You don't want people to have decision fatigue. You want to have one big button. People know where it is. And once they're ready to move down the funnel, they just click this button, right? The button text matters also. As much as the color, right? Get My free guide always beats submit every single time. In general, what you have inside of your button needs to call people to take action. For example, submit isn't again as powerful as Get My free Guide. Repeat the CTA throughout the page, too. You need a CTA on your hero section, on your mid page, on your final section, and again, sticky on mobile, so people can always click on your called action. And we're going to be talking about, again, designing where to place your call to action in the next dozen of the scores. So again, use a button color to that contrasts everything else on the page. This could be orange, green, or again, light blue work, right? So you want your button to be visible. You want people to know that this button exists, and they have the opportunity to move further down your funnel. Right? So now we analyzed the main features of a landing page. Let's actually talk about five mistakes as we're concluding with this class right here, right, that are killing most landing pages out there. The first mistake is talking about yourself instead of the target avatar. For example, you can replace every we and us with you and where you can use the truth here is that, yes, you might have created your program, and you might have created your products, and you might be proud of this, but people do not really care about you as silly as this might sound. They only care about themselves. They only care about the transformation, right, that they can achieve. And you might be the vehicle to this transformation, but they still want to be transformed from point A to point B. They do not care about your story. They care about their transformation. Another common mistake is that bearing the offer below the fold. So visitors must see the CTA before they even start scrolling. In the first 5 seconds, again, you need to have your headline, your sub headline, a small image or a small video, and your CTA. You don't you don't have to bury your offer again, below the fold. Again, another mistake, too many options or too many links. I think that you've understood this somebody at this point that you should not have too many options on your landing page. You should have one option and multiple buttons, of course, that lead to this option, which by the way, the buttons should say the exact same thing, right? But multiple CTAs will just lead to no action. People will get decision fatigue so easily and they will just don't pick anything. So again, pick one path remove everything else. On top of that, any generic stock photo that scream template, and we're going to be again, navigating around this problem using clothe. But again, you want real photos of real people that outperform fake smiles that you can see, and you can source from stock photos out there. It's better to have a real photo or even no photo compared to having a stock photo, right? Again, walls of text, right? You need short sentences, bullets, bolds and white space and make the page genuinely scannable, right? You don't want to have, like, huge articles on your downing page. No one is going to read them, and it's just going to be a waste of your advertising budget and your landing page, real estate, right? So why are we using Claude here, and why am I super excited about the next lesson of the scores? Claude is build for landing page work. It reads your brand voice document that we have been carefully drafting for all of these previous lessons of the scores and writes every section of the landing page in your own voice automatically, the exact same voice that we know now that's proven to attract your target Amador. It can also generate so many different headline variations which you can AB test, right, to see which one performs better in a single prompt, right? I explains why each of these headlines just might work better than the other ones. It can also pressure test your page from a skeptical visitor's perspective. You can ask Claude and you can prompt enter your landing page from a skeptical visitor's perspective, and again, find any objections. On top of that, it writes objection handling frequently asked question sections, better than most copywriters I've ever worked with or better than any again, other AIs that you might use. And we're actually going to be doing this in Lesson 11, right, end to end with my brand voice Doc and offer and Ad plug in how to write the perfect frequently asked question section, right? So let's now talk about the pre launched checklist because in the next lesson, we're launching this landing page of ours together. What I want you to do is that I want you to read your hero section out loud, and if you stumble, rewrite it again until it flows, I want you to test on mobile after again, our landing page is built. You need to test on mobile, 70% of traffic will be coming on mobile. And check that one clear CTA appear hero at the mid page and the final section. And do not worry about these points. Again, we will be tackling all of these checklist right here after we've created our landing page. On top of that, make sure that the page loads in under 3 seconds, and this is super easy. Do have a friend that's not in your niche, read it and give you feedback, right? Can they actually explain what you're selling in one sentence? That's also super important. So on your screens are actually the pre launch checklist right here because we're going to be revisiting this after we've created our landing page with Claude. So now it's actually time to bring your page live. So in the next lesson, which is a live demo, you watch me build the entire landing page with Claude section by section. I'll feed Cloude. The brand voice talk, the offer, the avatar, and generate every single piece of copy that will actually serve this exact Ader brainstorm together. Then we drop a copy into a Page Builder, or we can do this inside of Claude and publish it live. So by the end of the next lesson, you and I will both have a real URL that's real, and our page will be ready to receive traffic from any source. Again, I'm super, super excited to have you here. Let's move now into Lesson 11, where we're going to be writing and building the so called page. So I think that this lesson around landing pages was super educational. You now know the basic elements of a landing page. Now let's bring everything to life in the next lesson of the course on a live basis. I'm actually genuinely very excited about this, and I'm also genuinely excited to see my project also come to life alongside with yours, and I'm going to see you in the next lesson of the course. 13. Build a High-Converting Landing Page with Claude: That you have your product and your offer ready and you know the exact principles that drive a landing page to convert a visitor, your target out that we have magnetized to these landing pages, it is time to actually start and drafting our landing page with Cloud. In this aton right here, we're going to be utilizing on a live again basis five prompts to Cloud to further optimize all of these seven very important elements of our landing page, make sure that they are locked in and Claude really understands them now that it has a circular understanding of our product and an offer. And then in the next lesson, we are actually going to be creating automatically, again, our landing page with Claude cowork. So this lesson is all about giving as much information as possible to Claude around exactly how we want our landing page drafted, so we can export this prompt, give it to Claude cowork and actually have this landing page launched. I'm very, very excited to have it here. Let's dive in this live presentation. So in the previous prompt, all right? We have drafted our whole again, product in the cow section. So now we're back in chat, and we have, again, opened the same project that we created previously, right, which helped us again, export this prompt from the chat version of Claude and input it into cow to actually draft our product. The same exact process you could also do by yourself in Canva. You can draft and create your digital product in Canada, and in other, again, websites that enable you to draft PDF because at the end of the day, our product is currently A PDF, right? So now it's time to draft our landing page. So here is writing and building your landing page live, right? Five prompts, write every section of your landing page and ship it. So let's start with the first prompt. Right? We hand off everything and set the goal here. So this is the prompt that we're going to be using. You're now my landing page copywriter and conversion strategist. We're picking up from Modules 123. Here's everything we've built so far. Our EGI sentence, our customer avatar, the One offer, our brand voice document, our product name and subtitle, bonuses, and three practicing tiers. On top of that, we have our positioning statement. All of these, we don't need to paste them because Claude already has context around this. Today, we write every section of the landing page and publish it. Apply the seven section anatomy from lesson ten, hero problem promise proof product objections and final CTA, and don't write any copy yet. First, ask me five sharp questions about the one goal of this page, the traffic source, the others skepticism level, the page builder I'll publish on, and anything else you'll need to write copy that actually converts. Very, very powerful prompt. Let's copy it. Let's paste right here. I'm going to edit this prompt a bit. So we don't need to paste this, right, because, again, Claude has complete context, again, our Brand Voice Document, our diamond offer, all of these Claude has already got context, right? So we'll delete this, right? And also, I want to delete these let's see Deltic landing page, Anatomy Lesson four, Uh huh. Yes, the page builder will publish on because, again, we're going to be publishing this with Claude and anything else you need to write a copy that actually converts. So let's shoot this and let's see what Claude comes up with. Let's give it a moment to think here, right? Good. We're moving from product to conversion. The copy is only as good as the input. So let me ask to write things before I write a single hero line. The one conversion goal of this page. What's the single action that defines success, right? A, a direct sale of the four to four playbook, email capture first, right or hybrid with two CTAs. What we want to do is that we have a direct sale of the playbook. So let me copy this and A, right? Based it right here, the direct sale of the playbook. Traffic source. Where is Jim arriving from, and how warm is he? Called YouTube viewer that just discovered you in needs a long page with heavy proof story and education. Warm email subscriber or organic Google search, right? And we're going to be doing called YouTube viewer, right? So Jim is a old YouTube viewer. Jim's skepticism level, what does he already believe about products like yours? Pick top two to three you actually hear or expect from Jim. Another mental game course, right? I've tried gone and didn't work. You're 25 and not a pro. What can you actually teach me? I don't have time to read a 42 page PDF. $97 per PDF. Are you kidding me? I just rather take more lessons with my coach, right? So, definitely, this sounds great, but I'll never actually fill out the worksheet. So this one right? And this one, probably. How do I know this works for me specifically, not just the people in the testimonials, right? And this one. Right, proof. What do you actually have to show right now? For each of these, tell me what exists today. Tennis specific testimonials, right? So I do not have any testimonials. I do not have any testimonials yet, right? Your tennis credentials. Okay, we don't need to add all these right now. I'm gonna go to bore you. Our business credentials. Yes, YouTube views visual proof founder story. I want you to draft all of the other points by yourself, right? But of course, at this point, you also will add your proof, right when it asks for proof. It's just that, again, I don't want to bore you by mentioning all of dt models right now and my YouTube views, right? Be honest. Proof is thin, we lean on founder story and offer specificity proof is rich, we anchor. So again, lean on founder story and offer specificity, right? Leon F story, the Elite here, do you actually want to sell it on lunch or is it bid Yes, I want to sell Elite from day one. Elite is a price anchor to make Pro more reasonable. So mostly, we're going to be using, again, Elite as a price anchor right now because we haven't developed our Elite anchor right now, right? And let's move to the second prong before. After we've again answered all the questions Claude gave us, let's move to the second prompt here, which is the right ten hero section options. So start with the hero section, the most important real estate on the page. Apply the five second test. The visitors should know what this is, who it's for, and why they should care in under 5 seconds. Generate ten hero options. Each one includes the headline, the subhead, the hero CDA, and the hero visual brief, right, what the image video or graphic should show. After ten, rank them and recommend the strongest, explain why it wins and copy it in my brand voice. So let's copy this. And again, paste it right after we've answered the questions that Claude asked us from the first prompt. So I'm pasting them right now, and let's actually generate our hero section options because, again, the hero section is the most important real estate in our landing page. So it's currently locking in the inputs that we gave from the previous prompt, direct sale of the four to four playbook, traffic called YouTube viewers, skepticism, workbook, completion fear and specificity fear, right? Proof posture. Lean on Founder story, offer specificity name tools, not a estimonials yet, and a lead tier anchor only Pro is a target sale. So three things this means for the hero before I write anything, the hero must do one job get a cold YouTube viewer to keep reading. Conversion happens further down. Since there are no testimonials, the hero must earn credibility through specificity. And the voice must hold. Cold visitors are three times more likely to bounce if headline sounds like every other greater economy product. So here are ten hero options. Option one, the four to four conversion headline. You won the first set, you were up a break, and by four to four and the third, you were hitting moon Balls. Subhead, for adult amateurs who keep losing matches, they should be winning a 42 page playbook with six name tool to install before during and after every tournament. Option two, the practice match gap. You 40 in practice, but a 3.5 in tournaments. This is the playbook for the gap, right? Option three, the four to four playbook, direct headline. Stop losing the matches you should be winning. I really like Option three right now. Subhead the four to four playbook is a 42 page workbook with six tools adult amateurs use to finally play their tournaments at practice level. Option four, the quiet drive home. For the guys who do the long quiet drive home after losing to someone, they should beat, right? So I'm not going to, again, analyze all of them because Claude will give us its best suggestion and rank here's how I rank this for a cold YouTube visitor whose only job is to keep scrolling number one, the 44 confession, strongest voice match, strongest pattern interrupt, highest that's me recognition. So it ranked everything. And again, my recommendation is 44 confession. It's a pattern interrupt within 3 seconds. It's the strongest possible voice match. It earns trust without testimonials. The visual completes the moment, completes the moment. The CDA is direct and uncomplicated. There's one risk with option one and how we mitigate it later in the page. It doesn't address the number one objection, which is the hero itself, right? Option ten does that better, right? So we can also AB test, right, which means that comparing two landing pages, building two landing pages, driving traffic to both of these landing pages and see which one performs the best. And the locked hero is this one right here. You won the first set. You were up a break, and by four to four in the third, you were hitting Moon Balls subhead. For adult amateurs who keep losing matches, they should be winning, right? CTA get the playbook at $97. Right? And that's the log here that we have right now. So let's move to the next prompt, which is the body itself, a let's say composition of the problem, the promise, the proof, and the product. So the prompt goes as follows. Now, write the four body sections of the page. One problem. Describe the pain, right? The avatar feels in their own words. Make them feel seen. Two to three short paragraphs or five to seven punchy bullets. Promise, right? Restate what will they walk away with, what, when and how, right? Tear it back to the transformation. Then proof, write three testimonial blocks in the avatars voice and role place holders for now are fine, right? One results based stat and any credibility markers we can use legitimately. Then product, walk through what's inside using the outline from lesson nine, show modules, deliverables, bonuses, and frame each in terms of outcome and no contents. All the copying my brand voice, scannable, short sentences, use subheaders bullet and bold callouts. So let's copy this. And paste it right here, right? So we don't need to answer any questions here. Now we have our headline and our sub head logged in. So quick reframe before I write. I want to flag something important about the proof section because I'm not going to fabricate it. You told me earlier. I do not have any testimonials yet. Lenon Founders story and offers specificity. That's a good point from Claude. What that means for the proof section, I will not write fake testimonials, of course, I wouldn't ask for it, right? Right? So instead, the proof section will lean on what you actually have, the founder story, the specificity of the offer, and the product itself as proof. So the problem, right? Yeah, that's me. Section headed on the page. This page is for one specific person, and then we have the copy. You 32, 38 42 you played as a junior, maybe varsity, right? Maybe just club juniors who took it seriously. Then life happened. University Career Kids. That's exactly Jim, right, our target avatar. You came back more and more copy. Then the promise. Here's what changes. Six tools, one weekend, then it lives in your tennis bag, right? So more copy, more copy, more copy. Proof. Why this written by him right now. So built by an adult amateur for adult amateurs while still in the trenches, right? Copy, copy, copy, then the product, what's actually in the box, right? So here's exactly what you're getting the 44 playbook, 42 pages premium PDF. Let's scroll downwards, and have bonus one, bonus two, bonus three, those are included. Again, in the product that we again drafted with Claude, right? And what I want to push back before we move to objections and Final CTA, right? The proof sections honestly stands, what's in the box section, right? The placeholder for future testimonials, right? Answer those three, and we move to objections and final CTA section. So let's answer these three. The proof section honestly stands. I had you earn the next 30 seconds by explicitly admitting that you're not a sports psych. This is high trust high risk move. Some founders hate it because it sounds like they're taking the sells down. My read for cold YouTube traffic with zero testimonials, right? These aren't the fastest trust build available. Push back if it feels too self depreciating. So one, let's push back to this. And, of course, in your case, you will answer this with more time and energy invested. It's just that for demonstrative purposes, I'm keeping things pretty simple here. Then the Whats in the box section, this is the brand voice in full display, right? It's included because it filters out wrong fit buyers before checkout. It builds enormous trust through the voice Dog, right? It seems it prims refund requests. So what I want to do is that I want to filter out wrong fit buyers before the checkout. So for two, filter out wrong fit burs before the checkout and the placeholder for future testimonials. Yes, we're not going to be writing any testimonials. Okay, so don't include any testimonials for now, since we don't have testimonials, that's pretty fair. So let's move to the next section, close the page objections, risks, and final CTA. Now, after we've answered these questions that Claude posed, right? Now write the closer sections of the page. Objections freely asked questions. Anticipate every but what about this After could have? Write six to eight FAQ entries, honest answers. Don't dodge the hard ones, right? Risk reversal, a guarantee money back promise or trial offer that lowers the perceived risk of buying. Final CDA section, a closing block that summarizes the offer, restates a transformation, lists the bonuses, shows the price, and have the final big CTA. And finally, urgency only include a legitimate urgency lever, right? Launch price ending. If we don't have one, say so. Don't fake urgency all in my brand voice. Close, hard, but never sleazy. So let's copy this. Base right here. We're further optimizing, again, our landing page creation right here. And again, we're tackling all points. As you can see, we tackle the closed page, we tackled the body, we tackled the hero section, and now it's time to assemble everything mobile check and go live. So this is the objections, frequently asked questions. I'm not going to feel a worksheet I never do. How do I know this works for me specifically? 97 for DF, really, right? So all of these are frequently asked questions. Let's just wait for Claude to generate everything. And again, this we're going to be packing everything into a prompt and giving it to co work to actually create the landing page itself, which is awesome. So let's actually go through the final prompt before we pack everything again into a big prompt and feed the clod work. Assemble mobile check and go live. Final step, assemble everything and prep for going live, page sequence, right, show the full page mobile check, flag any section that needs to be condensed. The three CDA placements, confirmed CDA appears at Hero meta and Review generate page title. Pre launch checklist, the final ten item checklist to run before publishing. So this is actually a prompt that we could give to cow after the landing page has been created. So I think that now we're actually ready to export this as a big prompt to give to Claude cowork, right? So everything in the sections is locked right now. So let's give this big prompt now and be ready to export it in cowork. I want you to back everything around the landing page drafting that we rain stormed together as a big prompt to give to go work, to give, let's say, to go work. I will be rating landing page there. So be as specific as possible around everything that we drafted All right, as simple as that. So now we inputted this prompt right here, and I'm waiting for Claude check to just pack everything into a huge prompt that we're going to be giving to Claude cowork. And this is the huge prompt. You can see we're going to be copying everything from prompt start to prompt end. So prompt start starts from here and check out this huge prompt that we just created. So conversion strategy. You can see all of these right here, then the customer avatar, right? The exact customer avatar that we're targeting the brand voice document, just gave us a summary of the brand voice document that we generated together, what to use, what to avoid, the perspective of our brand voice, any signatures, right? So everything is completely optimized based on all the work that we've done in this course right here, full landing page copy, right? So now, this is the published ready landing page copy. We're going to be creating problem that he has, the promise, right? So all of this is being drafted on real time. And let me tell you something. This would literally take weeks if not months of work back in the day, and now we're just generating everything with Claude. Then we have the proof. Right? The proof and the product. This is Section five of our landing page, the diagnose of our product before the match, right, the tools that we're going to be using during the match, the headline itself. And keep in mind that we're currently working with the highest level of prompt, which is Opus 4.7, which is the model that things also before it writes, which means that this prompt is very, very powerful, right? And the bonuses, bonus one, the tournament Day Audio Companion, bonus two, the Coma players Stat, bonus three, the first tournament email series. Right? Option Section six, write objections and frequently asked questions, right? How do I know this works for me specifically? $97 for BDF, really, right? I'm a three point oh, but not a 3.5. Is this for me? I'm a 5.0 plus former college player. Is this beneath me? My coach is going to disagree with some of this. What if I buy this and I don't get what I expected, right? How long until I see results? And then risk reversal, the 30 day tournament guarantee, right? The body of the risk refersal, so everything is drafted right now, and it's absolutely amazing. Column two, column one, column three, the three options, chasing block, urgency, design layout specification, all of these things, you know, just ready to be created. It's like you send this to your developer and your developer, go ahead, goes ahead and actually draft this. But you can see that our developer will do this in literal minutes. And this is a huge, huge prompt that we're creating. Pretty much all the work that we've done in this course right here comes down to this huge prompt to actually generate the landing page, which will host our product, which is awesome. Part nine, part ten, if you need ification, right, found her name notes before you send this to Cowork. And this was the whole thing. Have a few notes, right, regarding the hero scoreboard graphic. But first, I think we're going to be generating the landing page and then see how we like this. So you are ready to ship the page, send it. So we're going to copy this and we're going to be opening cow and in cowork as you can see, we have drafted previously our product, and now it's time to draft landing page. So I'm going to be pasting this huge prompt right here. I'm going to delete everything below the prompt and before the prompt start. So let me delete this. Let's go up up up up up. Prompt start, we delete everything before the prompt start. And now we are just going to hit on Enter, and we're going to wait a bit until this whole thing right here, our landing page is created. This is a huge prompt, right? So let's give actually Claude a second generate everything and see what it will come up with, right? So now what we do is that we wait five to 10 minutes as long as Claude cow takes to create our landing page. And I'll be back here in the next lesson of this course to analyze the standing page that again, Claude has created for this. My again, um, let's say, what I think is that Claude will give us an awesome landing page. We're going to tweak everything that we don't like design wise or even copywise. And then it's time to move to the final segment of the course, which is marketing because I promise you guys we're going to be bringing cold YouTube traffic to the landing page right here. But how do you actually magnetize this target outdoor of yours? Jim, in my case, to actually view the Standing page and be converted, because we know that the landing page will convert based on all of the principles that we've elaborated on and we've input Claude in our prompt engineering section again, of the scores right here. So more information about this in the next lesson of the scours. But first of all, let's actually see our landing page so see what Claude created for us. I'm super excited to have you here, and I'm going to see you in the next son of the scores. 14. Landing Page Walkthrough: What Claude Built: Claude cow is now done with creating my landing page, and it actually took less than 5 minutes, which is awesome. So in this sesson right here, we're going to be going through the landing page and proposing any changes. Now, keep in mind that in your landing page, you can propose as much changes as you want. You can keep tweaking stuff and tweaking stuff and tweaking stuff for as much time as you want. But of course, this is a live demonstration. So I'm going to be a bit faster. That being said, let's open Claude cow and let's see what Claude created for us. So you can see this was the thought process behind this, right? I wrote the implementation note. I had full brief, and it built the landing page, right? So again, it asked us to open the landing page and open the implementation note. So we have an implementation note that can be opened in Google Drive and the landing page, which is currently privately hosted, and it's not actually a link that people can engage with. It's just privately hosted, again, on Google Chrome. So I'm going to click on Google Chrome. And just like this, our landing page is now created, and this is the landing page right here. So you can see our branding, it's called second serve. And this is the headline. You won the first set. You were up a break. And by fourth four and the third, you were hitting moon Balls. For adult amateurs who keep losing matches. They should be winning a 42 page playbook with six name tools to install before, during and after every tournament. You can tap the CDA right here, get the full playbook, and once I click the CTA, it redirects us again to a second page, which we haven't drafted yet. But it looks like this. We have this graphic right here and the problem. So it faces the problem right here. It elaborates on the problem. I see lots of text. So usually I would like pretty much to remove some text and add some graphics. This is something that we could propose to Claude. The promise, six tools one weekend, then it leaves in your tennis bag, right? The proof built by an adult amateur for adult amateurs while in trenches, right? What you're getting, exactly what you're getting. And you can see, you have as an interactive image of the 44 Playbook, which is awesome diagnostic. So I really like, actually this landing page. I feel like with some more visual elements, it would be more interesting. And, of course, a frequently asked question, which is super interactive, and it just goes on in a very smooth way, a guarantee, right, the tournament guarantee. And one last thing, here's the offer. So everything like a full value stack of the offer, what you're getting the normal price of $211, which you're getting for 97. You have the three different plans, the basic, the P and the elite, with the pro being the most popular. So we urge people to purchase the pro version, and one more thing I feel like this is actually a really solid landing page. That being said, I don't like the fact that it has so much text, and I don't like the fact that this first section that it's loaded isn't that interactive. So let's actually change this. Let me close the landing page and give this prompt to Claude. I want you to add more visual elements to the page and keep the text a bit shorter. I also want you to propose three different branding styles for me to check out and decide which one to use, right? Very basic prompt. So again, I'm asking for more visual elements to this page, right? Keep the text a bit shorter because I genuinely feel like the text was a bit too much. And I also asked it to propose three different branding styles. So we want to, of course, keep engaging with this landing page. And you can also give this pump page here if you weren't that happy with your landing page and you want to just keep optimizing and optimizing and optimizing it. So again, Claude cow is now thinking. It's probably going to take anywhere 1-2 minutes, so I'll be back when the thinking process is completely done. So check this out. Claude actually proposed three different branding elements for us to choose. And this is the current one, style A. We have style B and style C. And to be completely honest with you, I feel like style B better than style A. It's just more simple, more basic. And style C is also more dark based, but still, I kind of look style B more. So let's actually click on style B. Right, you can see, there are three directions all using the same color tokens, right? Just recognized differently. Pick wherever one feels right, and I'll rebuild the full page with tighter copy, more visual elements, right, short callous, a tool grid, full quote moments, and a visual timeline, and then choose style applied and the chosen style applied end to end, right? So you can see everything is super interactive inside of Cloud, and we actually chose this one. Maybe I should have chosen style number three. We'll see. So let's give it a moment to create the full page now, and it shouldn't take that much. Now the updated landing page is now generated. Let's go ahead and check out the changes that actually Claude applied. So style, here is now cream white with a full width burnt orange scoreboard banner at the top. All primary CDA buttons are dark green. Orange anchors, the scoreboard, section accent lines, tool badges, and guarantee badge, new visual elements added, a start stripped under the hero, three choke pattern cards with icons before, during and after timeline, outcome cards, and third day guarantee badge, and a three D book mockup with spine pages and hover tilt. So let's check it out. All right? This was, again, this is the new version. So I really actually like it more, I think. It's the scoreboard here, so it makes sense. You won the first set, you were up a break, and now by four by four and the third, you were hitting moon Balls, right? You can see it's way more interactive, and I actually like this, no, this way better. This way better. This is a great landing page, actually. Right? The book, diagnosis. I actually really like this. And keep in mind that you can also give images and videos to Claude to also populate your landing pages if you want to do this. But this actually looks like a very solid landing page that would convert based on the copy and the target avat we're targeting, right? And I really like this. It's a go for me. Like, I would probably use this. That being said, in your case, if you want to further optimize things and just work more on the creation of your landing page, based on intuition, you know, adding more visual elements, adding more videos, you can shoot some videos and upload them on your landing page by just dragging and dropping them in Claude and asking Claude to actually, you know, put these videos to your landing page. The same exact thing applies for images, but I really, really like this. I really, really like this. So the next step here before we start with marketing is actually host your landing page somewhere. And hosting your landing page really depends on how much you want to spend. By the way, it's super cheap to host your landing page anywhere. It costs less than $10, right? And where you want to host this. And this really depends on your region and the type of traffic you want to be sourcing, um, do this landing page of yours. So in this course right here, I can't exactly show you how to host this because it really depends on your budget and your region. That being said, what I want you to do right now in order to host this landing page and have it somewhere live is that I want you to give this input to Claude. I want to go ahead and host this landing page to be able to have it online and be able to drive traffic to it. All right, give me a step by step guide on how to do so. Right? You input this prompt and you follow the step by step guide that Claude will give you. It will literally give you a step by step guide on where to host it, which website to buy your domain, and which website to host. It is really straightforward. And if you don't if you're not able to do this, let's say, and it's super technical for you, which by the way, it shouldn't be technical, you can ask Claude to do it for you because Claude can also have access to your computer and your browser. So literally Claude can take all of the needed steps in order to have your landing page hosted. So by the end of the session, you should have one link that drives people to your landing page and a landing page that is ready to be marketed, which is absolutely awesome and an awesome segment to the final, again, module of the scores, which is the module around marketing. How are we going to be driving traffic to the standing page, and how are we going to be converting these visitors to customers of ours? More information about this in the next and final module of the scores. I'm very excited to have you here, and I'm actually super happy from the fact that we have actually managed to produce our product and produce our landing page, and now it's time to actually add the final piece of the puzzle, which is marketing. We're going to be discussing about the different types of marketing and which is the one that I actually recommend and I use for most if not all of my digital products. So I'm super excited to have it here. I'm going to see in the final module of the scours. 15. Traffic 101: Filling Your Funnel: So congratulations. Your funnel, your landing page, and your offer is now live. So this brings us to the next problem that organically rises in this online business of yours, which is, Okay, cool. I have my landing page live. I have my offer done. I have my product created. But how do I drive sales, right? Well, Sales isn't what you should be focusing on right now. What you should be focusing on is marketing. And what marketing pretty much is is raising awareness about your product, raising awareness about your offer, and bringing eyeballs inside of this funnel that we know that now converts because we've done all of the whole process of structuring and creating the funnel with Claude. Now, there are four different ways to bring eyeballs in your offer. The first one is called outreach, reaching out to people who don't know about you. The second one is warm outreach, reaching out to people who know about you and how do you reach out? Usually reach out via email. So if you have a big email list, of people that you know that are your target avatar, then you can reach out to them and bring them to your landing page and see how this converts. Then you can do cold, organic. So I'm sorry, cold, okay. Then you can do content. You can do cold content, which means running ads. So running ads so people, again, bump into your landing page and convert them, or you can do organic content. In this right here, we're analyzing all of these four different ways to bring traffic to your product, and we're concluding to the one way that I genuinely believe from the bottom of my heart that we'll actually make the difference in this funnel that we created because we created this funnel together, and we actually tailored this funnel to appeal to one these ways. Now, keep in mind that, of course, marketing, social media marketing is a huge chapter by itself, and I have multiple courses around marketing and digital product marketing and organic marketing that can really help you out here. This is going to be more of a superficial dive because we're trying to cover everything again in this course right here. That being said, if this doesn't intrigues you, I urge you to check out the other courses of mine because I have so much value that you can gain. On how to actually market this landing page of yours and these products of yours. So enough of this introduction, let's talk about how to drive traffic to this funnel that we have created. And while long form YouTube content build around your target out ten core problems, wins every single time, a small spoiler for you guys. So what are we going to be covering in this DatonR here? Here's a plan. We're going to be covering right? What happens once your funnel and your landing page are live, right? And the next question that arises is, Okay, cool. How do strangers actually find out about my funnel and my offer, right? Then we can be talking about the full menu of traffic options. We're going to talk about paid traffic, organic traffic, search based traffic, communities outbound, and the trade offs of all of these traffic models. The truth is that all of these can work. Paid outreach can work, organic marketing can work, search based traffic can work. It all comes down into what is the most optimal for our offer and our landing page. Finally, we're going to talk about why YouTube is why YouTube long form content beats every single organic channel out there for creator based businesses, which is the type of business that we have been creating together. The five criteria that separate good traffic sources from money pits because we do not want to be spending money before we have earned anything with our creative business. And finally, why problem focused, long form videos structured around the ten core problems of your target Or that are not entertainment based, but are structured in a way that educate your target avatar win every single time, right? And what we build in the next dozen of the squares. So the question is, okay, my landing page is live. What happens now, right? And we've built the offer. You've written the brand voice, and we've implemented this brand voice in again, your landing page. You've shipped the landing page. You did the work, and everything is live. The right now, the page just sits there, right? It's beautiful, but it's empty. It's waiting for people to populate it until someone actually visits it, right? This is the moment where most creative businesses actually die. Right? Not from a bad product, but with no traffic. If you don't have any traffic, how will you expect sales? So our goal in this date right here is to bring traffic to our landing page, right? So if you build it, they will come is a complete lie. It just doesn't exist in the current creator economy. People won't come unless you go get them deliverbly, right? So the next decision, where do strangers come from is of uttermost importance and shapes the rest of the business and your runway. Very important for you to understand where do strangers come from. And as we discussed in the previous slide, there are multiple different ways to bring strangers to your landing page, right? So, here are the different options on how to bring traffic. We got paid ads. We got organic social, we got search search based traffic, communities, and outbound. And let's start with paid ads. So in paid ads, you literally give money to big platforms like Meta, Google, Tik Tok, and YouTube Ads, you pay for the clicks, right? And to be completely transparent and honest with you, I wouldn't suggest you to drive paid ads right now to your page because we don't know actually how this page converts. We assume that this page converts because we created it together with Claude. That being said, I wouldn't advise you to start paying money before you have earned anything. What I would suggest to you is to scale with paid ads on a later note, but first try to see how organic content actually performs. So this brings us to the second point, which is organic social content. We're talking about short form content on Tik Tok, on Instagram, on X, on LinkedIn on Threads, right? It's completely free to do that because right now, your time and energy isn't priced as highly as you know, you not worth creating a video or posting on social media for it, right? But again, organic social media content to drive traffic to your landing pages is free, yes, but it's algorithm dependent. So it really comes down for you and to understand these algorithms in order to do this successfully, and it's usually short lived, which means that you produce one video, it might go viral, it might not. But even if it goes viral, it exponentially grows in views and then flattens out. Then we have organic search, right, which is very, very powerful. If you manage to have your landing page rank high in organic searches on YouTube and Google, for example, it's something very powerful for you, and it can bring consistent, again, viewers to your landing page. That being said, organic search is slow to build, but it compounds over years, and you might need some further technical expertise to do that. Then we have communities at partnerships with other creators. Let's say, for example, that you don't want to start producing organic content or you don't want to do organic search, what you can do is that you can actually leverage the audience of other people to bring traffic to your landing page. You can a creator, for example, or someone who has a community of people that you know that are your target out and are engaged to bring traffic to your landing page for you. And again, this is of high trust, but it's harder to scale, and on top of that, you need to pay prior to having any sales, which is something that I really do not support when we're starting out with our online businesses. Finally, we have outbound. This is called email, call DM, sales calls, it's direct, it's manual, and it just doesn't scale beyond your time. That being said, with the correct systems, this can also be super potent. Right. Now, let's talk about the elephant in the room, which is paid ads. And when people start their online businesses, they feel like, Okay, I'm bored to create content, I don't know how to create content, right? And I'm just going to do ads because at the end of day we just click some buttons on the screen, give some money, and we'll see results. This is not the case, and I know that paid ads feels like the answer right now, right? You spend money, you get clicks, you sell products. It's fast, measurable, and scalable, and it is. But you need a validated MVP. You remember what an MVP is? It's a minimum viable product in order for you to start scaling in ads. On top of that, you need some expertise, which is a bit harder to get than just creating content and publishing content out there and seeing who drives traffic and who goes to your landing page and who checks out and who purchases, right? And for some businesses, paid ads do R SAS software as a service ecommerce business with proven lifetime value that you know that when someone purchases your products, they will be upsold, and you have the exact key performance indicators to again, be able to know that, okay, I'm going to be spending $10 in ad cents, but I'm going to be gaining $20 back, right? This works with brands with real marketing budgets. But for creator businesses, like the one right here, paid ads comes with a brutal catch, right? The second you stop paying, traffic stops. And again, I am a firm believer that you need to make money first before you reinvest money in your business, right? You don't own anything when ads end, right? You don't have any archive, you don't have any compounding, you don't have any asset. You just have a receipt and silence when you stop ads, right? On top of that, we have rising CPMs, which is how much every 1,000 impressions with your ad cost, have broken pixels, add fatigue, the algorithm changes that you can't control or predict. I'm not saying that you should never run ads. I'm just saying that right now, maybe ads isn't the best solution for you. That being said, I want you to keep the fact that you can run ads towards your landing page on, again, a second timeline. For now, let's focus on the real deal here, right? So here are five things to score every single channel on, right? The first one is compounding. Does each piece of work keep paying you back? Because you can create an ad, for example, right? But when you stop doing outreach, will this ad pay you back or will just disappear in 24 hours? Then you need to understand cost per lead. How much does it actually cost you to acquire a real qualified buyer, not just a click. You need to be able to measure this. Then audience quality. Are these people genuinely your avatar or are they just random clicks at Low Intent? Finally, ownership. Do you own this traffic, or are you renting it out from a platform that can change everything overnight? This also applies to communities, right? You don't own this traffic, right? If you pay someone to bring traffic from their community to your website. You pay someone to do that. It's not your audience. The same exact thing applies with ads. These big platforms have tens of millions if not billions of users. That being said, you're paying for these platforms to show these viewers to your landing page, right? And finally, sustainability. Can you keep doing this for five years without burning out, going bankrupt, or losing your mind? Those are the five parameters that I want you to take into consideration when choosing how to bring traffic to your landing page. Compounding, cost per lead, audience, ownership, and sustainability. And sustainability might not sound so important right now, but trust me, it is, can you keep doing this for five years without burning out? So in my case, organic content wins on four out of five of these, and that's why it's worth actually exploring this type of, again, traffic. First of all, in compounding, organic content keeps working for years. And when I say organic content, I mean posting value based informational and educational YouTube videos that directly target your target avatar with a small call to action at the end of the video to check out the first link in the description. And the first link in the description will be your again landing page, right? So paid stops the moment you stop spending, right? But organic just keeps compounding. And here's a small tip for you. If you actually create organic content and you manage to search engine optimize the titles of your videos, and these videos manage to run up on YouTube search results, this means that people who are searching for their problems on YouTube will actually stumble across your organic content. And this is how you create an evergreen system of content that just keeps driving more and more traffic to your offers automatically, right? This is how every single piece of content that you create, every single long form video of yours will become an asset. I just drives people to your landing page automatically. On top of that, audience quality. Organic content tends to attract people who are genuinely searching what you teach and what you offer, right? Paid is interruption, right? They are on Instagram, they are on Facebook and they finally see your ad, right? But this interrupts their behavior. Whereas organic content is a bit harder to set up and a bit harder to nail. That being said, once you do so, you are actually serving people who are looking for your offers, not interacting. Ownership on top of that, your content lives on your channel, and this is proof of work, proof of credibility. People get nurtured in your channel, and then you have a higher chance of actually converting them in your landing page. So your library becomes an asset, right, not a rented experience. Sustainability. Your content scales with creativity and consistency, not just budget. So you have literally no bankruptcy risk. And nowadays, it's easier than ever to start producing content. You check out your phone and give out a ten minute advice video just shot by your phone. You don't need fancy editing. You don't need any camera expertise. You don't need lights. You don't need a huge studio like mine. Everything is completely optional. That being said if you manage just give information and give value from any form of content out there, you will see results and cost per lead, right? The one criterion, well paid still wins in short term, right? Organic wins long term every single time. The fact that once you produce these videos, you will be gaining leads automatically. You don't need to pay anything apart from maybe purchasing a phone, if you don't have one, would probably have a phone, right to shoot the videos, right? And again, why are we choosing YouTube, and we're not osing Instagram or we're not choosing TikTok to do organic content. In organic content, YouTube wins due to the format because in YouTube, we have long form content videos. These are five to 15 minute videos that nurture your target avatar continuously for 15 minutes. Your target adator will know exactly who you are, what you're pitching, and they just get to know you better. It's a different level of engagement compared to short form content. Right? On top of that, YouTube is the second largest search engine on the planet. People search for their problems on YouTube. And this is the point where the Creator economy completely shifted. Back in the day, people were only on YouTube for entertainment purposes, right? But as the creator economy evolved, people actually came on YouTube for answers to their problems. And where there's a problem and there's a solution, there is value to be provided to the market, and you can get compensated on this value. So every YouTube video is permanently discoverable, right? The video you posted two years ago can still get views today. On top of that, the platform is owned by Google. So your videos rank in regular Google search, too, right? So you also have a double search engine optimization surface with your videos. Watch time builds trust at depth that no other platform comes close to with 50 minutes of attention compared to 30 seconds of attention which you could get on Instagram on TikTok. So the answer to how you bring traffic to your landing page is by producing YouTube long form content tailored again, serve your target adder and answer your target avers surface problems, and then offer your products and your solutions in your landing page as a complete solution to these problems. So again, TikToks and reels disappear in 48 hours, but a single YouTube video can pay you back for five years or more. I've seen this over and over again with my videos and videos of people that I've worked with. If you manage to rank one of your videos in search results on YouTube and have a solid offer in the description of this video, you will see results, right? And again, ten to 20 minute videos always, always, always beat short form content. Right? Because sorts get discovered, right? This is how you get discovered usually with short form content, but long form content is what converts actually viewers to buyers, right? Sorts are complimentary, but only long form content actually manages to sell. You don't need tens of thousands of views. You don't need tens of thousands of subscribers. I managed to land my first high ticket offer client with only I think, like 30 or 50 views in one of my videos, right? And yes, a 32nd clip on Instagram and on TikTok might go viral, and it can entertain people, but it can't earn the 15 minutes of trust required for someone to buy from right? Long term content gives you the ability to explain why you're different to your viewers and convince your viewers that your offer is genuinely for them, right? On top of that, long term audience is actually self selecting. So if they watched 12 minutes of you, they're already half sold and it's so easy to then sell them in your landing page if the standing wage of yours is perfectly directed, right, and strategized to make this exact person of yours convert. So you know exactly who you're targeting. You know your target avatar. We have outlined your target outer together. So it shouldn't be a problem for you to produce some YouTube long form content. Tailored to this target out and have so many different courses that teach exactly that. So your pillar piece from Lesson 12 coming up should be a long form YouTube video, right? This isn't an accident. This is intentional, and this is where this whole course leads to for you to produce long form content organically to drive traffic to your landing page, right? And this is exactly what we do in these videos. We solve your target avatars core problems on camera. Now, you might say, Hey, why would I solve my target outers long term content? Why would I solve my target Avdors ten core problems, right? I want to do this with my offer, right? Well, not exactly. On YouTube, what you do is that you give out information and you solve the superficial problems of your target outer in order to nurture them. You want to you want your target outer to feel like, Hey, this guy knows what he's talking about. Let me explore his offers. And then once he stumbled across your landing page, which offers a definitive solution either from a low ticket offer, a mid ticket offer or a high ticket offer to this target Aors core problem, this is where he gets so the right kind of YouTube content isn't entertainment content, isn't logs or personal stories. It's problem solving content. I will literally die in this statement. Problem solving information based YouTube videos are the most potent organic content pieces that you can create. Every video should solve one specific, painful, recurring problem that your target adder has, and you name it. For example, a title format you can use in your videos. How to, and then you paste the outcome without obstacle or specific problem. Here's the fix. And your viewer searches for these problems, your video appears. They stumble across your video, they stumble across your channel. They start watching your videos. Maybe they get recommended other videos of yours so they get further nurtured. They trust you and they click on the first link that you have in your description, which is going to be the landing page link that was generated in the previous lesson of the scores. Right. This is the only YouTube strategy that consistently converts to qualified leads for creative businesses. And I absolutely have structured multiple business of mine around this strategy right here. Trust me, it works, right? Trust me, it works. Check out other courses of mine if you want more information about this. Now, of course, things aren't as easy as they sound. And there are some mistakes that you should avoid. I'm just giving you these mistakes right now. First one, optimizing for views instead of qualifying leads, you do not want your videos to go viral because when your videos go viral, this means that they actually serve everyone, but you don't want to serve everyone. You want to serve a very specific group of people. Realistically, with your business, you want to be gaining anywhere 300-1 thousand views per video. This is just perfect. This means you have 300 qualified people viewing your videos. 1 million views of the wrong people is still completely worthless. Making videos about yourself is also a problem, your story or your journey. People do not care about, like, your story and your journey. As weird as this might sound. People care about the information that you can give them and the value that you can provide. So no one is searching for your story in these titles. Yes, after creating five search engine optimized long form content bits that actually serve your target Adler's ten core problems, then you can have a small video about your story, but no one cares about your story. On top of that, posting thought leadership instead of solving specific problems is vague and invisible in search results. So we want to avoid this. We want to create search engine optimized videos or trying to be entertaining when your audience is searching for a fix. Again, we have the wrong tone and the wrong view intent or quitting at ten videos and stop stopping this organic wheel of content because when you stop outreach, when you stop organic outreach, right? This is when your business actually dies and the compounding doesn't start until again, you have a library worth searching through. Right? And this is why YouTube actually pays you for years, and it will keep paying you once you have your first 20, 30, 40, 50, 100 videos out there. A video you publish today can still generate leads in 2030, right? It really depends on how you position yourself, and that's how Google's index actually works. After 50 to 100 problem focused videos, your channel becomes a self running lead engine you don't have to feed. It will work by itself. One video that ranks can get you 100 visitors a month. Every month for free for years. I've seen this over and over again in my businesses and business of people that I've worked with. And you can compare this to an ad set, for example, which stops the moment the credit card declines, and you start from zero again every single time. If you're a guru at ads and you know how to run ads, then absolutely do so. If you don't start with YouTube organic. YouTube is the closest thing to a passive lead generation that exists for creative businesses in 2026, and it's worth giving it a go. All right? And Claude is actually awesome on generating YouTube long form video IDs for you to create. Because Claude turns your target Avatars points into specific searchable video again title candidates in seconds. It can script entire long form videos in your brand voice with hooks, sections, transitions, and calls to action. And small parenthesis here, I do not want you to script the entirety of your videos. I want you to script some bullet points that would be useful for you, again, to think and to understand what's going to be elaborating on in the video, but I do not like script videos, especially with AI, regardless of the fact that if you're using Claude or right, do not script your videos word by word. Script the basic out end of the video and focus on that as you're instructing information, right? On top of that, clot can generate 20 variations of titles, 20 variations of thumbnails for you to AB test, right? It writes search engine optimized descriptions for your YouTube videos to rank, chapter markers, pint comments, and I'm going to show you all of this Creator engine in the final next lesson of the scores, right? And how to turn one core problem of your target outer into a YouTube pillar that can give you 30 days of content, and it's absolutely beautiful, right? So your action step in this final part of the scores is to actually go ahead and list your target outers ten biggest flaming problems right now. I want you to open the Claude project we've been using again since Module one, and I want you to engage with Claude and list ten specific, painful recurring problems that your target adder has in their exact words. Don't be abstract, be super focused, and write the kind of problem someone would actually type into YouTube search bar. And these ten problems become the your ten first YouTube videos, and bring this to the next dozen in which we're going to feed these problems to Claude and start building the content engine. And from this point onwards, it's up to you to start producing these YouTube videos and drive traffic to your landing page. So this is what we're doing in the next dozen. In the next dozen, we're drafting 30 days of content across three platforms. We'll move from theory to execution, and you watch me engage with Claude to create a Biller idea and multiply it on a live basis. And by the end of the next lesson, you and I will both have 30 days of content to produce a YouTube blog from Biller plus sorts and written spokes. Every single piece will be in our voice of tonality due to the fact that we will have the voice dock loaded and platform fitted, not just copy pasted, quick card technique for everything. So again, make sure to brainstorm the ten core problems of your target out there. We have, of course, brainstormed them before with Claude and bring them in the next lesson in which I'm going to show you how to take the ten core problems, again, of this target out, this persona that we created together and turn these turnce problems into YouTube long form videos. I will just keep bringing leads and leads and leads and visitors to our landing page and our offers. And this is how beautifully everything will, again, come up until a beautiful end in this course right here. So I'm going to see you in the final lesson of the course. 16. Turn 1 Idea Into 10 Pieces of Content: Previous session of this course, we discussed about the four ways to bring traffic to this funnel we just created. We talked about cold ads, warm outreach, cold outreach, and organic content, and we concluded to the fact that producing organic YouTube search engine optimized long form videos that are tailored to your target Avatar's ten core problems will magnetize your target avatar and will act as content assets that will be working for your business day after day and month after month and year after year. But here's a small tip for you. In this lesson right here, we're going to be discussing about the content multiplier framework. How to take each one of these content assets, the YouTube search engine optimized long form videos and actually also multiply them across other platforms to expand your reach. In the current creative economy, what you can do is that you can take one of these assets and actually automatically with artificial intelligence, turn it into short form content videos. You can also distribute automatically on Instagram, TikTok, and any other short form content platforms to raise awareness about your brand, raise awareness about your product, raise awareness about your offer, and funnel people to your content safehouse, which will be YouTube. Again, I have so many different courses around organic marketing and how to actually market your products and market your offers in, let's say, a more systemized framework around YouTube, but this is going to be a small, again, introduction about scaling with your content. So I'm super excited to have you here. Let's dive in this final lesson, which we're going to be discussing about, again, the content multiplier framework. How to stop creating from scratch and start making ten content pieces from just one. This is what you will be able to do by the end of this lesson right here. So here's what we're going to be covering in the next 10 minutes. First of all, we're going to be discussing about why create more and post more advice is the fastest path to creator burn 2026, which is something that you definitely want to avoid here. On top of that, we're going to talk about the mindset shift from create constantly to multiply systemically and what it changes, right? We're talking about the framework on how to turn one pillar piece into many spokes spread across the three platform content stack, right, YouTube, Instagram, and TikTok and the mechanics behind this, atomic ideas, multiply ratios, and the weekly cads that makes this whole thing sustainable. Finally, we're going to talk about why Claude is uniquely built for this work. So let's talk about the volume trap, why you can't create from scratch forever. And at the end of the day, your funnel will die and your business will die when you stop bringing eyeballs to your offers, right? So it's super important for you to create a system around bringing traffic to your offer a system around organic content creation. So every Creator advice tweet says post daily on YouTube, post daily on Tek Tok, post daily on X, on Linked in on Instagram, on a newsletter. But those are 25 to 35 unique content pieces per week from one person. And as you can imagine, this is the fastest way to lead to Bernard, if you don't have a system to produce these content pieces every week, right? It's mathematically unsustainable if you try to do this by yourself without having a system. That's why it's super important to discuss about this. And the creators who actually do this don't create from scratch. They're multiplying their content behind the scenes. So if you've ever felt the dread of, What do I pose today? You've hit the wall of the form scratch approach. This module right here replaces the dread with a system that compounds, right? Instead of grinding you down, which is the most important thing here, it's just too much to create for both YouTube and TikTok and reels and shorts and N and Linden and your newsletter and your Instagram and your blog. Ideally, what you want to be doing is creating one big long form content asset and then automatically distributing the content, the idea of what you talked about in all of these platforms, again, automatically in a system based approach. So let's do the math. 25 posts a week, which is, like, you know, a very solid content strategy that will 100% grow your business and will 100% bring sales at the end of the day, it's just not a strategy. Right? But check this out. One long form video, it's one to two long form videos a week, right? So you can create one to two long form videos a week. And you can take short form clips five to ten from this long form video. And tweets also, if you want to also scale on X, you need 40 plus tweets if you want to have a newsletter to, and on Instagram, two, three to five content pieces. So that's 25 to 35 unique pieces of content every single week, every single month, every single year without a break. So even with a small this is the workload of a media company, right? It's not something that you can handle as a solopreneurs, if you will. So solo creators can sustain this if they don't have the correct systems behind this. And the real problem isn't Zenz again, or lack of discipline. It's that the from scratch model is completely broken. You need a new model to sustain this, one that respects how content and ideas actually compound over time, and one that it's easy to apply in your case if you're just a beginner creator that wants to just bring traffic to his funnels, right? So this is the mindset shift that I want you to go. Need to stop creating, right? Stop stressing about creating from scratch and start multiplying your content pieces, right? The shift is from create something new every day to make one strong content piece and then multiply it after knowing that this is a valuable content piece, right? So pros call this many names. They call this the pillar content. They call this atomic content, they call this content stacking or content multiplication. You can call it whatever you want, but the core idea is that you don't want to be creating new content pieces every day. You want to be creating one to two valuable long form content pieces every week and then distributing them into multiple platforms. So here's the mechanic behind this. One substantial piece again, becomes a source for ten to 20 smaller pieces across platforms. And again, if you want more information about this, and if this sounds intriguing, you can check other courses of mine, right? But this isn't lazy or hack. How every serious creator manage the scale without breaking, again, under volume because volume and scaling is what we're looking after here. So once you internalize this mindset shift, your weekly workload drops at about 70% and your output goes up, not down. This is the ideal state of a creator that I want you to be in. So here is the framework, right? We have one content pillar and multiple spokes, right? Many platforms to leverage this one content pillar on. So the pillar is this one substantial piece of content that you produce every week. This could be a long term video. This could be a podcast or an in depth article. And the spokes are the ten to 20 derivative pieces that are extracted from this pillar. This could be clips, quotes, threads, posts, right, graphics, anything you can extract from this content piece. And there are so many different AI platforms that you can utilize to work on this, right? And again, each spoke is adapted to fit the platform that it lives on. For example, taking this YouTube video, this long term YouTube video of yours, you can actually apply the correct systems again, automatically completely with AI. Opus clip, for example, is an awesome website that does this that transforms your content into short form content pieces that can be distributed exactly based on the algorithmic. Again, changes of Instagram on Tik Tok and on X, right? So this pillar sits in the center of your content engine and spokes radiate outward to each channel and each audience. Because as you can imagine, the viewer habit of someone who is on Instagram and on TikTok are completely different than the viewer habits of someone that is on YouTube. So you need to find the correct way to approach them, nurture them, and funnel them into your offers. So every week, you do the deep work once, and multiplication then happens systematically downstream. This is what we're going to be focusing. Right? So you need to pick one content format that you're good at, and the content format that I obviously suggest is creating search engine optimized YouTube long form videos that appealed to your target of those ten core problems, and then go deep in that, become an expert in that. So your pillar is the format that you can sustain at quality weekly for the next 12 months without breaking. Like, make a promise to yourself. I'm going to be creating one YouTube blanc from video every single week or two YouTube blog from videos every single week. It's not that hard, right? So you can create, again, either a 15 to 30 minute YouTube video, a 30 to 60 minute podcast or a 1.5 thousand word essay or a newsletter. The pillar is where your audience does their deepest thinking with you. It's the highest signal, it's the highest trust. It's the highest nurturing mechanism that you have. So it should be substantial enough to extract ten plus smaller pieces from without strain or repetition. So once you pick one content pillar, I again, suggest you to be TblncFm content, and don't run into two pillars at once. Don't try to be an expert in T blancfm content and Instagram short form content or teto short form content. This framework absolutely break split your focus your focus is your biggest asset at this point, and you want to funnel it in something at one thing that you will become good at, right? And then it's time for the spokes. It's time to produce ten to 20 pieces from every single pillar that you choose. This could be stories, posts, clips, reels, quotes, you know, emails, threads, clips, graphics, right? So again, short form clips, for example, you can produce three to seven short form clips from every pillar. Your best moments got to 30 to 92nd standalone pieces from these big content pieces you created or text posts and threads, right? The key arguments broken out for X and Linked in audiences. Or, again, if you're running an email and newsletter and you want to leverage your big content pillar, right, your big content piece to produce newsletter content, or quote graphics, reels and stories. This is all possible with the power of AI, but this is, again, a story for another quote because now we're targeting marketing principles here. But this is the idea that I want you to internalize and think of. This is your goal, right? So let's talk about the three platform stack, long form, short form, and reading. This is the complete circular mechanism of your organic marketing. Having a long term strategy, a short term strategy, and a reading strategy. This is what comprises write and composes a complete circular, organic marketing brand. So again, in long form, this could be YouTube videos, this could be podcasts. You add depth you have trust, you gain retention, and you nurture your viewers. This is where your buyers truly learn who you are. And the goal of every single other content piece, short term content and written content is to bring people back to your YouTube on form content so they can be nurtured and actually understand your offer, understand the fact, you know how to solve their problems, and this is how you can turn viewers into buyers, right? Then we have short from content. This works for discovery, right on TikTok reels and shorts. Reach. This is the top of your funnel. This is where you raise awareness about yourself, right? The new audience finds you here and then gets further nurtured in your content safe house, which is YouTube. And then we have written content. And this is completely optional, but you can also produce written content, written ideas, written conversations, deeper relationships over time, and building news later is actually one of the highest level um actions that you can take. That being said, I know that right now, what you want to do is that you want to drive sales, take your digital product and you want to drive viewers and eyeballs to your landing page. So maybe actually now growing a newsletter isn't the perfect timing for you. So focus on long term content as the most important content piece, and then short form content. And each platform plays a different role in this funnel. They're not interchangeable, right? You should treat them as a platform stack because most creative businesses live on these three. They live on short form content, long term content, and written content. Pick the version of each that fits your specific avatar and Again, I just need to believe that this is YouTube blongFm content, right? So let's talk about the atomic idea. Why you should extract and not repeat. An atomic idea is a single complete standalone thought from your pillar piece, right? And it's scorable on its own. So every single 15 minute video contains five to ten atomic ideas, and every long essay again, contains eight to 15 of them. The work isn't reposting the pillar every single time. It's extracting the atoms and dressing each one for each form. So, for example, a real needs a hook and a linked in post needs a story, a tweet needs a punch line, right? But it's a atom, exactly the same core, but on a different costume to appeal to different algorithms here. So the atomic idea is the unit of multiplication. You need to master extraction of this atomic idea so you can multiply your content forever. That's the key idea here. Right? And this is what realistic multiplication actually looks like, right? So imagine this in your content piece, a 20 minute video that easily produces five shorts, four twits, and one newsletter and potentially three graphics. This is completely optional, the newsletter and the graphics. A 30 minute podcast can produce six audiograms, for example, and three text posts to bring people back to this podcast or raise awareness about your brand. And essay two can produce five threads and three sorts, right? You can read aloud or talking head or have an AI read your essay and, again, take bits of your essay and read them out. And realistic ratio is that for every one pillar, every one long form pillar that you create, you need ten to 15 spokes per week. You shouldn't try to force 30 pieces for every single pillar because this is where quality drops, and the audience actually notices this. So actually check the numbers, make sure that this is something that you can tackle and just double down on this. So this is a weekly rhythm that you can actually check out, and you can apply to your calendar if you're taking this seriously. On Monday, you produce this core pillar. You produce the YouTube BlongFrom video. On Tuesday, you extract the atoms of this, again, core video of yours. The core ideas that you want to package for other platforms. On Wednesday, you write the spokes, and on Thursday, you actually schedule for upload. So again, regarding the pillar candidates, you have one per week, sometimes one every two weeks, if, again, this is also long form and you're not that fast as we're using long form videos. Then for short form, you want to aim at five to seven posts a week, spread evenly across whichever platforms your Avador mostly uses. This could also be, let's say, Instagram reels or X Reels, or Facebook reels, even. You can have some written content, three to five text, poles or thread every single week, plus one newsletter that goes a bit deeper than the rest. Again, this is completely optional. It's very good for you to have a newsletter and actually nurture people in your newsletter, this works, especially having the name and the emails of your target out as you can imagine, this is something super potent and super powerful. And this is how you compound your time and your energy into the system, right? But the most important thing that I need you to remember is on Monday, producing this one content pillar piece. And Claude can definitely help you out here because with Claude, you can feed your content ideas in Claude and it can read your entire content pillar. It can read your transcript, your article, your docs into one prompt and identify every single topic idea. You can feed in Claude the script of your YouTube blog for video, and then Claude will find ways to actually give you ideas for short from content beats. You can also use other websites like Opus clip, for example, right. But in general, Claude specifically generates platform specific adaptations for each atom in your brand voice. So with your voice stock loaded, right, which, of course, the voicing, right, the branding that you want to have across all of your content pieces, every spoke sounds exactly like you wrote it with no AI giveaways. Cloude can help you write hooks. It can help you write threads, captions, and email versions in literal seconds and not hours without it sounding like it's AI. So I want you to have all of this information that we discussed about in this testing right here. I know we're just diving superficially into content marketing, but this is not a content marketing course. At the end of the day, what we did in this huge class right here is that we started from complete scratch by brainstorming your EG Gui. Then we turned this into your brand voice. We brainstorm your offers. We created the offers. We created the landing pages. We hosted the landing page. We discussed about organic marketing, and I think that now you have a circular understanding on how to approach this. You have all of the tools, and now it's time for you to take action, right? So I'm very happy you made it up until the end of the scores, and I'm going to see you in the final thank you message where I have a short, small gift for you, right? I'm very honored that you made it up until this point, and I'm going to see you again in the thank you message.