Cut through the confusion, skip the jargon, and finally feel confident about your SEO - with a little help from AI. :)
Class Overview
SEO can feel like a mystery, especially when search engines keep evolving and AI is now shaking things up. But the good news is that SEO can actually be quite simple, you don’t need to be an expert, and you don’t need to do everything at once to see results.
In this class, I’ll show you how to build a simple, strategic, and smart SEO plan that’s tailored to your business: no overwhelm, just clarity.
 Whether you want more visibility, more bookings, or just to feel like your content is finally working, this class will help you make SEO feel doable. Maybe even fun!
✨ What You’ll Learn
By the end of this class, you’ll know how to:
<ul>
<li>Understand how SEO works today, and why it’s still relevant in the age of AI </li>
<li>Use tools like ChatGPT, Ubersuggest, and Google Search Console to support your strategy </li>
<li>Optimize your website content (titles, blog posts, pages) with confidence </li>
<li>Improve your visibility locally using Local SEO best practices </li>
<li>Track what’s working using free tools - without obsessing over data </li>
<li>Create your own 30-day action plan to move forward, one smart step at a time </li>
</ul>
Why You Should Take This Class
If you’re a small business owner, freelancer, or creative entrepreneur, your time and energy are precious and your marketing should actually support your goals.
This class is designed to give you a clear, no-fluff understanding of how to make SEO work for you - not the other way around.
You’ll walk away with:
<ul>
<li>A realistic strategy you can actually stick to </li>
<li>Tools and prompts you can reuse </li>
<li>More confidence in your content, visibility, and online presence</li>
</ul>
Who This Class Is For
This class is made for beginners and small business owners who want to learn SEO without getting lost in the weeds.
 It’s especially useful for:
<ul>
<li>Solopreneurs </li>
<li>Freelancers </li>
<li>Service-based businesses </li>
<li>Creatives with websites or blogs </li>
<li>Anyone curious about using AI to support their marketing </li>
</ul>
No SEO knowledge required - just bring a website, a page or post to optimize, and a willingness to dive in!
Materials &amp; Resources
You’ll get access to:
<ul>
<li>A 30-Day SEO Plan Template (downloadable) </li>
<li>AI prompt templates for keyword research, meta descriptions &amp; blog planning </li>
<li>A Quick SEO Audit Checklist </li>
<li>Plus: learn how to use tools like ChatGPT, Ubersuggest, and Google Search Console (all beginner-friendly and free or low-cost) </li>
</ul>
Let’s take the stress out of SEO - and build something sustainable together. See you in class!
--
If you’d like feedback or support, feel free to tag me on Instagram (<a href="https://www.instagram.com/louise.laurie.marketing/" rel="nofollow noreferrer noopener" target="_blank">@louise.laurie.marketing</a>) or <a href="https://www.linkedin.com/in/louiselaurie/" rel="nofollow noreferrer noopener" target="_blank">LinkedIn.</a>
Keep up to date with my new course releases I send occasional updates when I launch new Skillshare classes or free tools — <a href="https://louise-laurie.co.uk/newsletter" rel="nofollow noreferrer noopener" target="_blank">sign up here</a> if you’d like to stay in the loop.
Download my <a href="https://louise-laurie.co.uk/ai-seo-guide" rel="nofollow noreferrer noopener" target="_blank">Free </a><a href="https://louise-laurie.co.uk/ai-seo-guide" rel="nofollow noreferrer noopener" target="_blank">GEO Starter Guide</a> 
<ul>
<li>Learn how to optimise your content for AI-powered search engines like ChatGPT, Perplexity, and Google SGE - even if you're not an SEO expert.</li>
<li>Includes an actionable GEO checklist and free tools to help your content rank in AI search in 2025.</li>
</ul>

Welcome!

Your Class Project 

SEO in 2025 - What's Changed?

SEO Basics You Actually Need 

SEO Quick Wins and Where To Start

Using AI to Work Smarter, Not Harder

Future Proof Your SEO - Getting Found in AI Driven Search Engines

On-Page SEO for the Busy Business Owner

Your Guide to Local SEO

Measuring Your SEO Success

Building Your 30 Day SEO Plan

Final Thoughts

Your 30-Day SEO Plan Action Template and Audit Workbook (2).pdf

Example SEO strategy snapshot

Smarter SEO Strategy for Small Businesses in 2025: Build Your 30-Day SEO Plan Using AI + Free Tools

Louise Laurie gave you 1 free month of Skillshare

Get 1 free month of Skillshare

Smarter SEO Strategy for Small Businesses in 2025: Build Your 30-Day SEO Plan Using AI + Free Tools

Project Example by Louise Laurie

Project Example by Louise Laurie

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