Transcripts
1. Getting Personal With Your Audience (10:40): - welcome to rock your slights. - I am so excited to be sitting here delivering our first skills here Class to you Because I - know this is gonna change your life. - Or at least it's gonna change your business. - So let's get started. - First of all, - thank you. - Thank you for signing up. - I do not take your time. - I do not take your money lightly. - And I will do whatever I can to make your time worthwhile. - So who am I? - My name is Thomas Bay and I am the founder off a company to sign company Cold slights that - rock. - And we are based in Hong Kong where we work where we live. - And this is the place we call home. - But in this time, - day and ate the world has become a lot smaller. - So funny enough, - most of our clients are actually in the US off a east coast west coast. - We help entrepreneurs. - We help startups to presentations with assigned presentations that would help them stand - out and obviously make more money. - Now why Why are we here? - We're here because the world is facing a huge problem. - And the problem is this. - This is enormous. - light from some company who believe that had this awesome baby that they want to show to - the world. - And frankly, - this slight sucks. - It's crappy in many ways, - which we're gonna talk about later. - But the aim of this whole program that we put together for you is this. - We want you to stop sucking and start rocking instead because 95% off or presentations suck - . - So we're gonna help you create an awesome presentation about your company product or - service. - We're going to give you tours, - and we're gonna show you how so you can do it yourself. - And I am so excited about that because I have seen what these tours can do for people. - Now, - this is your baby. - And the problem here is that we as entrepreneur startup we invented this awesome looking - baby. - And we're very proud of our baby. - And for many of us, - there's nothing wrong with out, - baby. - Rather, - the baby is perfect And we we want the world to realize that we have this perfect baby He - has to deal. - The world doesn't care about your baby. - They only care about what your baby can do for them and This is how this is what? - We're gonna help you communicate in this class. - So let me take you true. - Some off the foundation, - some of the things behind the class and what he actually going to do. - So we have four units, - and the first unit is what you're looking at. - So I'm going through the introduction. - I'm gonna tell you what we're gonna do and it end of this class, - you're gonna start with the first step, - which is to look at the audience, - that people who actually going to watch and see your presentation in the next unit. - We're gonna focus on your story on this script. - What are you gonna tell people? - What is the story? - Why do they listen to you? - And we're gonna give you a structure and we're gonna very much based structure on what? - Steve Jobs used Steve jobs at Apple because he was a master in telling stories, - and he used a very specific structure that we're gonna use in this class to after you have - finished your story. - We're gonna look at this life to sign, - and only then will we open the computer and we're gonna look at Carlos we're gonna look at - funds and we're gonna look at images, - things that will help your message and your baby come alive. - The last unit is really fine joining we're gonna put it all together and we're gonna upload - the final Take two skills here and we can all see the beautiful products, - services and companies that you're gonna present. - Now, - in this class, - you have two choices basically PowerPoint or keynote. - If you work in something else, - Google docks up to you. - But we our our knowledge is really PowerPoint. - Aquino and I will specifically be looking are working on my I, - Mac, - and I'm gonna very much spend my time in Power Point, - which again is the most popular. - Having said that, - we actually develop to sign most of our own stuff and keynote PowerPoint is it's what - people tend to use. - And we're gonna use that if you aren't keynote. - Most of it is similar. - The things we're gonna do again, - the way we way design are really using very simple tour. - And there's no need for Photoshopped illustrator any of these other fancy systems with very - long names that I can't spell, - you're gonna keep it really simple. - And we're gonna use the same techniques, - the same tools that we use every day with our clients. - Why? - Because they work. - And that brings me to additional tours. - Because apart from what I'm gonna show you on the screen and talk to you about in these - classes, - we also have some additional Children. - Resource is which you will find on the skills they are paid for each lecture and again, - these examples there'll be some pdf files that be some different things you can look at. - These are just examples. - They are by no means the full, - full scope of what we're talking about. - You can Google and you confined 1,000,000 websites on images, - funds, - elections, - color scheme and all that kind of stuff were just gonna give you a few. - We really like focus. - We like focus. - We like to give you a few things that we really know work. - We know you don't have a lot of time. - Most people would like more time, - So we're gonna save your time and give you what we believe are the most of the best ones. - Also, - if someone you have our book first of all, - thank you for buying it. - But secondly, - if you have our book, - which is for the iPad, - you will be happy to know that the principles in the book of the same you're gonna cover in - the class. - So these two things complement each other. - You can use both to reference the other one. - No, - we're going to start the actual work by asking three questions. - Three fundamental questions before you even start to write your story on design your slides - , - we need to understand a couple of things. - Number one. - Who is your audience? - Who are the people who are going to see your presentation is going to listen to your talk. - Who were the ones you want to influence to buy, - to invest, - and they're normally three groups. - We look at there, - the customer, - that's the investor or the partner and you might say who cast their just. - People know they're not, - because essentially, - it's not the same presentation. - Why? - Because these three groups want three different things. - If you're looking at the customer, - what they tend to focus on is your product. - If I have a headache, - I just want some medicine that will make it go away. - I want the product. - I want to be helped the investor. - They want money. - They want to put money into a company to get a good return. - That's why they call investors. - They don't necessarily care about your product. - They care about your product as long as it sells a lot. - And lastly, - if you're looking for a partner, - someone to join your management team, - yeah, - they want money to. - They also care about your product. - But they also care about growing your business, - being there, - long term, - contributing learning so far. - So it's different things. - So we will ask you to pick. - And for most people, - we suspect it's gonna be the customer. - You're focused on the customer. - You want to communicate your product, - service a company to a larger population. - You want to have more people, - buy your stuff, - so if you're looking at your customer, - you want to be more specific. - Ryland saying. - Who's my customer? - Yeah, - it's is the world. - Oh, - it's everyone in the USA. - Oh, - it's everyone who is a man or a woman. - You want to be a big, - more specific. - You want to go a bit more in there and say who? - Who would be interested in what I make or create on my service. - So who am I targeting? - And you want to understand what that problem is? - What is it? - What need do they have? - What is the problem? - What is the pain? - What is something that they face every day, - every week, - that they want to go away? - Are they lost their tired of using all these maps that they can, - you know, - they don't know what's up and what's down. - You might have a nap That is really cool for your phone that will tell them where they are - and how to get to. - Where would they want to go? - So three questions. - Number one who's your audience? - So get narrow on who you're gonna talk to. - Maybe you have a special event off doctors. - Maybe you're going into a school, - our university, - where you're talking to students who is the audience? - Who's gonna listen to you? - Number two. - What is the problem before you show them your baby, - you want to make sure that the baby can actually address the problem, - and that again comes back to the last question. - How can you help? - How can you help them with that problem because you can't help. - They're not gonna listen. - It has to be relevant. - So this is the home work or the work you're gonna do now after lecture one. - So sit down with a pen, - pen and a piece of paper and answer these three questions. - Who's your audience? - Watched the problem. - How can you help? - Only then came here. - Then start to lower your beautiful baby and say, - How can your baby play a role? - Because obviously your baby has to be able to address that problem to make their lives - better. - We all want better lives, - but you need to make sure that your baby is the right baby. - Before you put the presentation together, - resource is again. - There'll be resource is on the website. - One here is the most important one. - Here is our own presentation. - How to successfully connect with your audience. - This goes a little bit deeper in terms of the questions you might want to ask yourselves in - terms of your audience. - And I suggest you read this. - This is a pdf file you can download. - It's part of the class. - You can keep it on your computer. - You can put on your iPad. - So it's easy. - And it will also show you it will start to give you a better understanding off the design - principles to be using this presentation is pure black and white, - and the only color you will see is yellow. - So we're gonna talk more about the sign principles, - incoming classes. - But it will give you a good idea about what we do when how we put presentations together. - So thank you for lecture number one. - I am going to see you again in unit to lecture one where we're gonna look at your story. - See you. - Good luck.
2. Create Your Story (23:24): - Welcome back to rock your slights. - This is where we're gonna help you create an awesome presentation about your company - product or service. - And this time we're gonna talk about your story. - So in the first unit, - we talked about you defining your audience, - what that problem is and how you can help. - And now we're gonna build on that and create the story of the outline for your presentation - . - Now, - at the end of this session, - what we're gonna ask you to do is to write your story and we're gonna give you a structure - . - We're gonna give you a structure that works because Steve Jobs used it on other people have - used it. - But it's a simple structure that will help you communicate your message. - And we're gonna ask you to create a story outline that you can deliver in 5 to 10 minutes. - So it's not a one hour talk or to our talk about how great you are. - You're awesome, - baby. - This is the 5 to 10 minutes. - Get it true, - communicating maces and get some attention and get to the point. - So what? - We're gonna start? - You're gonna stop with the story because people like stories, - and it has to be a certain structure when we tell stories. - It's not just something we do. - We give you a structure that help you communicate the right things at the right time. - So a normal story very basically has three parts. - There's a beginning where we get to understand what this is all about. - And then there's a middle part, - which is the meat of where things happening. - And then we have the end of the story where it comes to a conclusion, - and we're gonna use the same structure for your story. - And I'm gonna give you some components for each off the tree parts that will help you as - righteous story and get the right pots right Points into the right parts. - So where do we start? - We start with this man, - Steve Jobs. - Steve Waas, - a master in terms of communicating, - and he kept thinking things simple, - but he also used to structure and he sold a lot off stuff at Apple. - So we're gonna look at some of the things that he did. - He did many different things, - but a couple of things that is going to help us to to create your stories and create your - presentations. - Now, - first of all, - in the resource is on the website. - You will see a link to the iPhone 2007 launch, - and I would ask you to watch that, - not the whole video. - But if you watch the 1st 10 minutes, - you will see Steve Jobs. - Demonstrating the principles that I'm not gonna talk about it would help you to put it into - , - you know, - you get a better understanding of what I mean. - So the first thing that he was very good at doing was the Twitter friendly headlines so far - . - Any talk for any presentation? - You want to have a headline that gets people attention, - something that is different. - And the thing he used for the iPhone 2007 loans was introducing iPhone. - Apple reinvents the phone. - And when you watch the talk, - you will see Steve saying that more than once because in his mind they did. - It was a new phone. - It was a very different product. - So that cats line apple really invents the phone. - You might also remember the I part I part. - When he first came most out was 1000 songs in your pocket very catchy, - very memorable. - All the examples here's Adidas Impossible is nothing. - But again they've been using over and over again is a slogan. - We have an ad here from BMW. - It's a motorbike. - Even angels give into temptation. - Now, - I don't know how famous that became, - but I love it. - It's a great line, - and it's something that makes people smile and go. - Yeah, - that's cool. - Now here is Adidas and Adidas. - Sorry, - Nike, - Nike, - just do it. - We have seen that one over again, - and they used it in so many different ways of the advertising and in a good way, - a good place to actually get inspiration from brains and from advertising because they're - very good at communing communicating things in a simple way that makes people remember. - So when you walk about and look at the Internet and looking ads and look and marketing, - pay attention to what they do, - because you can learn from that and take things from there into your presentations and the - way you communicate. - Another thing you can do if you don't have a catchy headline is to ask a question. - So stop with a question in the first light. - These are just examples how to mark make customers pay more If you are in a sales marketing - kind of driven company and you want to help people charge more for their product, - this might be a catchy, - catchy headline. - Because do I want to know how how I can get you to pay more absolutely 41 people to pay - more or how to develop a killer app if you're in the business and there are millions of - absolute our android phones and iPhones. - So how do you develop one that people will buy because it's so easy just to drown? - So I can't have to develop a killer after people actually buy, - But I pay for that. - Probably. - I will definitely pay attention now. - Secondly, - after headline, - there is the rule of tree now. - The ruler tree has been around for many, - many years, - and why would be like the ruler tree? - We like the ruler tree because it basically makes things simpler. - So why tree? - We like things that common trees aware it's a list. - Whether it's key points, - we like tree at a time because tree is easier to remember when you start to build list. - Actually, - becomes a list when you have four more. - It is just hard to remember, - and it becomes a lot more difficult for people to learn and understand what your saying. - So if you look at our stuff and the way we communicate, - basically everything is entries. - We only have four units because skills you ask us to make four units. - Otherwise we would have three units. - So there you go. - Everything we do is in trees as well, - and it just it's a good structure. - So let me talk more about the rule of three, - where we see that show up again. - This is Steve Jobs launching the iPhone 2007 and when you see the video, - you will see he does the trick about talking about the tree thing that that actually in the - phone. - It's not just one thing. - The phone is an iPod, - it's a phone, - and it's an Internet communicator, - so he will keep drilling. - And if you see a lot of its lights are having three things and again, - it's an easy way to communicate. - Keeps the structure simple. - Now you might have 20 things you want to tell the customers, - but here's that they don't care. - You just focus on the most important ones. - We know what your baby we know You want to tell so many great things about your baby. - But again, - the world Dawson care and you want the world to stop pay attention and by your baby so - focus on what is most important. - The three most important thing has another structure past, - present future which we often used When we help people tell stories about that cos where - they came from, - where they are, - where they're gonna go movies, - great movie titles. - And again these are also Twitter Friend The headlines They're good, - They're bad In the r. - Kelly, - we have planes, - trains and automobiles again Catchy, - easy to remember And his three things Three Musketeers, - three things. - Now when we talk about the rule of tree, - I will show you a little bit later how that fits into your active story structure, - hero and villain. - There's no hero with other billon, - so you might again have a baby that you love. - But who's the building? - Who is the baby going to win over? - Who's the baby wise? - The baby bear Who's the baby? - Better then, - if again If you look at Steve Jobs, - he will talk about the Palm. - He would talk about BlackBerry and the knocking, - about why they suck and why the iPhone is the hero. - He talked about the keyboard, - the keyboard with the fixed keys. - They suck, - but the iPhone with screen easy, - flexible. - You can move the keys around. - Fantastic. - Amazing also. - So here on Dylan. - So who was your villain? - Obviously, - in great movies, - this is Star Wars star Beta. - You all know it's a villain, - and we have the good guy Luke Skywalker on the team who will fight the villain. - Darth Raider. - Here it's Coke and Pepsi. - I don't know where the villain here this, - but it looks like it's Pepsi killing Coke again. - A play on two very big brands we have here the U K rock, - the team looking a court across the channel to France, - and they're going to kill the world. - So obviously everyone living in Europe would be the enemy. - Not without a fight. - This is a Nike ad, - very powerful. - So who is the villain in your presentation? - Who's the bad? - Who's the proper? - Who are you gonna fight? - We're gonna win over So, - for instance, - if you're having a hot dog stand, - you might say Who is the villain who is the villain? - I just make amazing hot dogs that I want to sell the world. - Yeah, - but the villain might be the guy next, - all selling burgers. - I might just be hunger. - I'm just hungry, - and the hot dog is gonna help me replace that hunger. - Let's move on to point number four. - So a lot of people they talk about the product. - This is the car. - This is a pen. - This is whatever it is, - but we don't really care too much about your product while what can the product for us when - it's the dream? - But why? - Why should I buy that? - And how would I make my life better? - And what would that help me, - Chief? - So here is a fantastic at from Harley Davidson, - which is one of the brains that have inspired us. - I still do, - and it says regrets cost a lot more, - and I don't need to see a lot more. - You know, - it's all that because if I don't buy this, - I'm gonna be regretful, - So very powerful communication. - It's not about the motorbike. - It's about what the Pichon do for me here. - If I buy these Converse, - I'd be a rock star. - It's obvious that even comes with a guitar. - Maybe not, - but I believe it will so regrets guitar. - We have one more here. - FedEx gonna help people connect between two continents. - So he has a guy getting a box from his girlfriend in South America and he's somewhere in - the U. - S. - Very powerful. - It's not just about the box, - but it's about bringing two people together. - Simplicity is the ultimate sophistication, - and Steve gee opposite. - So keep your message is simple when you communicate. - So let's go back to the structure. - And here again, - we're looking at the story and I gave you the three parts, - and I'm not gonna show you how these different things that Steve Jobs is doing fits into - the structure. - So again we have three parts. - Let me give you an overview, - and this is the most details light I have. - So don't worry, - but I have to do it to show you the structure of the story. - So I have moved the three parts around and let's look at the 1st 1 part one the beginning. - So what do you want to say when you open? - You wanna have your street off? - Friendly headlined, - by the way, - in terms of how long this headline should be recorded. - Twitter friendly Because we don't want t to be too long because it is. - The headline is too long people not gonna remember And I might even argue that 140 - characters in a Twitter message might be too long. - So I often say six words fix works because six words is easier to remember again. - You want to short you want a simple but a catchy headline, - which is going to sit on your front Flight number two. - What's the point of your talk? - Why are you giving your talk and why should I listen? - Why should I care? - So we're coming back to what you have already done in terms off. - You are looking at the audience. - What is that problem and how can you help? - This is what you want to put up front in your story. - You want to tell them you understand that there's an issue with this problem in this - audience, - and this talk is going to help them solve that will help them become better. - Give them a better future. - So you want to do that up front? - So you increase hope and you increase interest and you show that you care. - It's not just like look at my product is the best in the world coming by. - They don't care. - People have been doing that on TV commercials for so long. - And what happens nowadays? - We don't even watch commercials anymore. - We just ignore them because they suck. - You don't want to be like that. - You want to tell the audience up front why you were there and how you can help them? - What? - The point of the talk and not because you want to tell them, - but because you're gonna help them. - That's the first part. - Then you get into the meat, - and this is the second part is where you spend most of your time. - This is where 70 80% of the time focus goes into. - So you've done the introduction, - and then you talk about the problem and you talk about the problem. - You elaborate, - You tell them why. - This is a big thing. - If you don't do anything about, - it's gonna get worse. - Whatever it is, - you illustrate the problem. - Then you give them the solution. - But the solution is not necessarily your product yet. - It's just back. - In order to address this problem, - you need something that does this. - What does that I could give you this help you with that. - So you give them a solution at in general terms. - And then you say OK, - so based on that solution based on if we can all agree, - this is the kind of solution Let me show you what we can do for you. - This is the recommendation. - These are the goodies. - This is what I have that I believe can help you. - This is what we can do for you. - And then again relate the story to the audience. - So you basically summarize and say so. - Based on all this, - what do you think this is about you. - We can help you highlight benefits if you go with us. - If you do this, - this is what we can do for you again. - When you highlight benefits, - I would suggest three things. - No more than three things. - You give them more than three. - They don't care. - They start to switch off It's just too many things again. - If you look at Steve Jobs presenting the iPhone, - he didn't give them the 400 new feud features on the phone. - He gave them a few, - a few that would really make an impact. - And, - lastly, - call to action. - So this is our website. - This is why you can buy. - This is called this number. - I'm at the back of the room. - Come and see me, - whatever it ISS contracts and make them do something. - One thing. - One x and you want them to take not 25 not 10 five. - One thing. - One thing you want them to do at the end of the talk. - So that's the key message. - That's the only one thing. - Now, - when you write a story, - I'll ask you to sit down with a piece of paper and a pen to sit down and write the story - out. - No computer. - Just write it down. - Having said that, - some people say you can't open the computer. - Don't do this. - I acted toe have a mind maps software, - so I do it in mind. - Man on a mind map. - I don't know of a power point. - I don't open Kino, - and I would not suggest to do that. - This is where most people make a mistake. - They jump into Power point. - They have some old slides to put some stuff together, - and they lose himself in the power point. - You want to sit down and you really want to get clear about your key messages in the - structure before you open any kind of system again. - If you have a mind map and you like to use that, - by all means, - mind maps are cool. - One more thing. - One more thing. - This is very important. - Your language. - You really, - really, - really, - really want to keep it really, - really simple. - And we aim to do that all the time. - You don't hear me using long words. - We keep our language really simple. - Why do you do that? - Because it's easier for people to understand. - And I always used this metaphor. - When I do these kind of things and teach classes and you want to be able to imagine you're - sitting on the train, - you're sitting on the subway and you're sitting next to this 82 year old lady, - and she's asking you what you do and you're telling about your company, - your product in your service. - If you make that too complicated number once it's not gonna understand. - Number two just gonna fall asleep. - Number three seats leaving. - She's never gonna buy anything. - So you want to make sure she can understand? - The problem we all have is we have been spending so much time in our business is developing - our app selling whatever we're selling in our language become geek language. - We have long words. - We have work that only belong to our industry. - Here we use parts, - words, - bus words that sound very sexy. - But nobody knows what it means, - so keep it simple. - So they did some research on these three gentlemen, - and we have we have Steve Steve Jobs. - We have Michael Bell. - Who? - Bill Gates. - And what did it waas. - They looked at how these three gentlemen speak. - And they looked at how long sensitives are. - How long this internal that and how many words to use per sentence And how many difficult - words. - And what came out of this was that they found that Bill Gates, - when he speaks, - it basically mirrors the vocabulary of a university level student, - Michael Dell, - when he speaks. - His language is more like high school level. - But Steve Jobs When he gave a talk and he promoted something, - he was the fifth grade language. - It was very, - very simple. - Short sentences, - simple words. - Why? - Because we understand it's easier to engage. - We don't feel like we're sitting there listening to someone speaking geek language. - We don't really become relate to people simple words. - That doesn't mean you talk down to people. - It just means you simplify stuff. - They make you an example. - One of my favorite brains and favorite places to go a Starbucks. - But I have always been curious about their language. - And let me give you my example here. - So you go to Starbucks and they have different sizes, - and this is where I'm like. - It took me a long time to understand and really get used to the language, - because this is what they call some of the sizes. - They have a tour. - The toll is smaller than granddad, - and grandma is supposed to be medium grand. - It is grinder sounds big, - and then you have NT. - I don't even know what 20 is. - It sounds like it's a foreign word. - So is this costume. - A friendly? - No, - it's not because it's it's harder to understand, - and it's harder to learn. - So I came across this company in Brooklyn called Brooking Fact Kitchen, - and they want to do things differently. - The aim to do things differently, - and they keep things very simple. - You can see here the language like any new neighbor. - We beg your pie on a Balinese Licinia. - So let me give you an example of what they do with their coffee. - This is what they do. - It's a medium, - not a grandee. - It's a small not at all now to me that it's so much easier to understand some of that - exactly funny and obviously is playing on Starbucks. - But I would suggest you this is the way you decide to communicate, - because this is how you're gonna connect with more people in the world. - Having said that, - if you are a doctor sailing high level technical products to other doctors by all, - by all means speak your geek language, - I'm talking about people who want to connect with the normal people in this world. - Speak simple. - Remember the lady on the train You want to be able to tell her in a short, - concise way. - What you do now, - one more thing I talked about in Unit One also in this unit were very much votes in helping - you communicating with customers. - But somewhere you might also be looking for investors. - So if you're looking for investors and you want to create a deck to attract investors and - money into a company, - I'm gonna give you at different structure. - So I would suggest you can look at the resource is on this module and you're gonna look for - this presentation that we did a while ago where we took one off the text from Dame a claw - and we converted into something that was a lot more nice to look at. - And it's basically how to pitch to a VC. - But you can use this state. - Will your pitching a B C, - an angel investor, - your mom or anyone else You want to put two books to influence to put money into your - company. - It is based on what they closed on with a lot off. - Startup companies in the U. - S. - Is a great guy. - He is very much out there. - He has a very interesting language, - but he knows what he's talking about, - and in this day you will get a 10 slight structure, - basically 10 things you want. - You want to cover up when you do a pitch where you asking for money. - So I suggest you might want to look at this. - If you are interested in raising money now, - other resource is we have a text, - this handout, - which we didn't create. - But we have gotten it off slide share, - which is a summary off some of the things of the tools that Steve Jobs are using, - and we'll ask you to read that we also have What's your story? - Which is one of our own decks on how to tell a story using a real person? - Because sometimes it's really, - really powerful to talk about Acosta my experience rather and promoting your processing. - I have this product that can do this and that. - Tell a story about a costume elected, - use your product and you can tell the audience about how it changed the customers life - Using your product. - It becomes a lot more personal and convincing when you have a real example. - Also, - we have a test a take down there called help I'm not a designer. - It's one reintroduced, - created recently on how to create drink templates because we be constantly got phone calls - and emails. - Some people say we don't know how to design. - We don't have time. - You don't know what to do. - So we created some templates that are really simple, - and they basically illustrated the sign principles that we use in terms off, - off, - constructing slides, - the flow and so forth. - And by all means, - if if these any of these templates would help you go on by because it might give you a - short corn in terms of putting stuff together because you can drag and drop. - But this is not a sales pitch for this. - It's more about you understanding the structure, - so you will see we have used to saying principles in terms of the story structure to create - this thing. - Lastly, - here we have a dick that I created a long time ago under my own name, - but it's a very simple dick. - It's only 30 something slights on Fred the Frog, - and it's not selling anything. - It's more message to the world about how they can change their life, - and again it will show you some design principles in terms off simple slides. - Simple takes black and white the only college three. - And there's little friend and his fraught friends. - So have a look at that because again you would see the ruler tree. - You will see the principles that I talkto talked about and he again we don't start with a - statement. - We start with a question how to really change your life. - So, - homework, - that was a long letter this time, - but a longer lecture. - But these are the three things you're gonna do. - Write your story right down the story that you are then gonna translate into slides so you - don't necessarily need to write a long script. - I'll suggest you bullet point and say, - OK, - look at the structure that I gave you before with the three steps, - the beginning, - the middle and the end of them for each line. - Write down a couple of bullet points that, - you know, - I'm gonna call by it that you want to say and you can speak to, - and then we're gonna translate that into a PowerPoint or a big presentation a bit later to - use the structure and 5 to 10 minutes. - That's it. - Good luck. - Have see you on the other side. - Next unit. - Stay chilled. - Thank you.
3. Simple Slides (11:56): - we're back. - Yes, - Rock. - Your slights were ready with a new and exciting lecture. - This lecture is about simplicity. - So today I have decided to invite a special guest. - And it's no none other than the famous Steve Jobs because if there was one person who - embrace simplicity, - he was good old Uncle Steve. - So he's gonna be with us today, - and what I'm gonna be talking about today is all wisdom that he has been sharing too. - So let's get started. - First. - Let's talk about where we are because we have covered two lectures. - You have done some amazing stuff and the first thing we asked you to do watch to look at - your audience, - define who you're talking to, - what their problems are and what they need. - In the last lecture, - we gave you a story structure. - So you should by now have an outline or what? - You actually want to say an outline, - A story that is targeted to that specific audience. - And in this lecture, - what we're gonna do is we're gonna help you turn that into a symbol deck. - So I'm going to talk about some principles in order or around simplicity and how to do that - and what not to do. - Not least So, - Adina today, - a dentist lecture. - What you're gonna do is simply convert what you have written down either with a pan on - payback or in a mind map, - and convert that into a basic power point. - Now, - this is the structure we gave you last time for your story. - And I believe you have been writing along those points. - You have three parts, - Part one introduction to the story. - You have the middle part, - which is that the media part where the majority of the tortoise and then you have the end - of it, - where you're gonna close summarizing clothes and have a lot off crazy customers who are - going to come and buying your stuff. - Now we believe, - unless it's more and what does that mean? - That means we any design you see from us, - our slides are really simple. - And you have less text. - You have slides that communicate fairy. - Clearly, - we believe in the principles off one slight one message. - What you often see, - which is a very big mistake, - is people they get either lazy or they just don't know better, - and they stuff their slides with all kind of information. - So you have all kind of things going on and that lot off text and what happens that is, - there's no clarity. - There's no focus. - And as soon as you put a busy slide up, - people stop listening to you. - They start reading instead. - Maybe that's more interesting. - That could be, - But that's not what you want to do. - You want to put up a slight where they get the message quickly. - So one won t p a is to think along the line off Bill Boat. - You all know billboards the next to the road you're driving in your car and you see this - billboards advertising different stuff. - Now when you look at billboards, - they are very, - very simple. - Why? - Because you need to get the message quickly. - You know you're driving your car and you might be driving too fast. - Whatever it is you're looking out and you want to get the message quickly. - So we are saying the guiding principle here is when you to sign a slide. - You want people to get your message in less than three seconds. - So let's look at a couple of billboards Here we have it is coming, - which is obviously from from the movie tech. - Very clear what it ISS said. - Is there a simple text next one never fried, - never baked or natural pop chips again. - Simple on green white stands out easy to read. - And lastly, - from Apple iPad Mini. - A lot of white small text on the iPad. - Very simple, - and you get the message quickly. - That's the kind of slight kind of principle you want to use when you to sign your slights - now. - So we go back to your story and you're sitting there like So I kept. - I understand it, - but how many slides would that be? - I have. - I have my story. - What What do I do now? - If you go really basic and really focused, - each of these might be one slight. - So how many slight would that be? - That would be nine slights. - But if you look at some of the decks that we shared in our last station, - we obviously have more than nine slide. - We spend a bit more time and slight on explaining the beginning. - The problem might elaborate. - A little bit more. - Get a solution. - What are we talking about? - It's more than one slight because again, - following the principle one slight, - one message. - So let's take an example. - You get to the problem and you want to describe the problem Fought for the audience. - Now you might have three different things you want to say about the problem. - There would be tree difference lights rather than once, - like with three things. - So you need to figure that out. - Looking at your story, - I would ask you to keep it as simple as possible. - So when you convert and take your text from your story and put it into a PowerPoint or - keynote, - keep it as simple as you came Toe it's light will have one message in a few words. - You're not gonna write a paragraph. - You're not gonna right Diarrhea, - whatever. - You're just gonna keep it really, - really simple. - So the majority of the slides will again be around to meet. - So in the middle here, - that's where you spend the majority of the slide. - So you have a cover slights in the beginning, - doing the covering introduction and you have a problem sleight of the end. - They would take care of the closing and then in the middle you elaborate. - You might have more slight see on the problem. - Marquetry slides, - three flights in the solution and three sites around the recommendation hope that makes - sense now. - Next point. - Here, - there's a couple things you do not want to do and let me put that up front because now - you're gonna open PowerPoint Aquino and it's easy to go down the wrong path. - I've seen it so many times. - Number one. - You might have an existing PowerPoint or keynote you want to reuse. - I would ask you not to. - I would ask you to start with a blank canvas. - Start with something new. - Don't start to you something you already have. - Let's start from scratch in PowerPoint or keynote. - So a couple of things here, - this is This is a template, - and many companies have created what they believe. - Amazing Good look, - look good looking templates. - And this is nice Blue. - That's a little globe down here, - our circle with illustrating space. - But the problem with templates is they don't really work, - not for for communicating simply. - And if you look at Steve jobs, - if you look at Jeff from Amazon, - when they percent, - they didn't use templates, - they used a very simple background because the problem it's in place is this. - It becomes awfully, - really quickly because they're not created for moderns, - like decide. - So you place the emit in the middle and a bit of text around, - and it looks really, - really cheap. - So what you want to do is you want to have a blank ken less No, - no template. - That's the first thing. - Second thing is no locals. - Now this is a nice and be local. - On a nice blue line, - that mitt matches the low. - Can you say What's wrong with that again? - If you put a local and you put stuff on the slide, - the canvas is no longer blank and you can put stuff on it. - But you have all the time to consider. - Where's the local on Where can I pushed off? - And can I use the whole slide? - Because then you can't see the local, - So the rule around local is this. - You can have a logo on the first line and on the last life, - everything in between keep it blank. - Playing chemists. - The thing is also the audience know you are. - You don't have to scream on each slicing. - I'm from happy and be I'm from happy and be Look at me. - I'm from happy and be They know who you are and as long as you help them As long as you - give them something they want, - they will come and find you. - So forget your locals. - Front last lights That's it. - Next thing yeah, - These are real bullets. - You don't want bullet points. - Bullet points a thing of the past. - When you load, - you are slight. - It's similar to what I described before. - You have a lot of text going on. - There be a lot of lines. - People will stop listening to you and they will read your bullet instead. - So back to the principle of one slide, - one message. - Now there might be some exceptions. - You might be working a company that what more stuff for you might want to put three things - and once like to show how it groups together, - then do similar to what I have done on some of my slides in this presentation. - Have three points, - maximum three points and just keep it really simple again. - 30.1 point 2.3. - That's it. - Don't over complicate. - Make it really really simple. - And now some of you will go when I have so many details. - I hang on this stuff, - I need them to know So So what? - What do I do? - The thing is that the distinction between a document and a presentation, - you know, - saying you shouldn't give the audience details, - but if you do put them in a handout, - that's why you want to keep them, - put them in a handout, - give it to them as a handout, - either before or after. - And they can read that when they go home. - That might be all that he says. - You want to give them, - but don't put it in the presentation. - Probably someone you are reading this Robin listening me. - We just goes to prove my point. - You don't want to put it in the presentation. - So what we are going to do here is for your first draft go really simple, - either black and white. - So simply open overpower point a keynote with a blank white background and then type your - text on each slide. - So first light, - what is your twitter friendly headline? - Number two. - What's the point of the talk? - Just a few words. - Number three. - Why should you care? - And so forth. - So go really simple. - Spread it out and use as many slides as you want. - All white on black again symbol. - It works and it keeps the focus. - Now, - will that be the final dick? - Would that be the final order? - Probably not, - because this is the thing that is gonna happen once you put the story into the slides. - And once you start to put images in and you might be moving things around, - taking things out find Junie. - That is fine. - What you're doing now is simply getting a story into PowerPoint or keynote so you can start - to work on the exit, - sign the structure. - You might change that. - You might change that. - Depending on where you take the story and the images, - you use it. - So don't worry too much about where you're getting and right or wrong. - At this point, - I would say the focus here is to convert it to a power point and keep eat slight symbol. - So forget again, - the templates, - logos and the bullet points. - That's what you want to do. - So we're gonna ask you to do this after this lecture and then you would be ready for the - actual design work. - And we're gonna cover that in the next lecture. - So we're gonna start with the colors and then you're gonna move on to funds and images. - So we're gonna take you through each part so you can convert your lovely power point Aquino - , - dig into something. - Amazing. - Now, - in terms of resource is I will suggest that's not specific to look back at the previous - module because those techs we gave you exactly build on those principles. - So you will see that the slights you will see the simple messages and it's light and you - will see how they follow the structure. - So going back to those would be a great reference. - That's it. - That was the lesson for this time. - Symbol conversion. - Check it out. - Put your story into PowerPoint or keynote and we'll see you again and get ready for some - design work state. - You
4. Awesome Colors (11:07): - Yo, - people, - welcome back to rock your slides. - We are again so excited And why am I excited today? - Because we are ready for the sign. - At this point, - you have defined your audience. - You have done your story, - and you have converted that toe a basic dick. - Neither Power Point Kino and we will now help you with columns, - funds and images. - So let's start with Cola's colleges first thing. - As you can see today, - I put on a more colorful shirt to celebrate the love off colors, - and at the end of this lecture, - you will have a better idea off, - where to find the color scheme and how to put it into your presentation. - Now, - when you look at color schemes and where to find colors than normal three resource is - number one, - the company. - You will have a local, - hopefully website A brand, - and there would be some existing colors. - Those are good colors to use your presentation to very often, - like If you look at Facebook, - they would use blue. - If you look at Coca Cola, - most of what they do is red and white. - Cost those on the brain colors. - If you don't want to use your company colors another place to start my your product. - If you develop a problem with certain colors, - maybe a pink and yellow cupcakes pink and yellow would be good. - Call us to use them in your presentation, - something that supports the product. - If you don't want to use your company, - a product colors, - but find something new. - You can do that, - too, - and we have one source for you at the end of this, - which would show you the first company we're gonna show you is highly Davison because we - love Holly. - We are deeply inspired by work. - Holly does, - and when we start to slice that rock, - we took the Harley colors and use that to design our local. - So in this presentation you will also see the orange, - the black and the white being used because that's how our brain now we do other slights - with other Carla combinations because they support there for messages. - But these Carlos, - I'll have him so example here is cheesy business, - and if we were doing a presentation for cheesy business, - we would look at these very strong colors that they have on their food truck, - so they have some black, - there's and yellow is there some orange? - And that would come down to a combination that would look like this So we would use colors - like this to like these to create a presentation. - Why are these important? - Because you want to you. - So you want to find what we call the RTP a c n y que coach and that sound a little bit - technical, - and I'll show you what it means. - But in order to get the right colors in PowerPoint keynote, - it would be very helpful for you to have these numbers for each of the colors and often if - you have existing Carlos in your local or website. - Those designers, - those who have decided would have those coats if you don't have them on record. - So let me give an example of what that would look like in PowerPoint. - If you look at a product called Coca Bella Cocoa, - Bella is very different from cheesy business. - This is a lot more summaries, - fresh colors. - Let's go to our why have some cocoa, - Baylor and do some surfing, - and here we would pick colors like the blue, - the yellow, - the red and the white and the color scheme would look something like this. - Now let me talk to you about RTB and see him work. - A. - So if we take the British here and we go up and look at the fill, - these are simply four boxes are placed on the slide just to illustrate the color scheme. - So in keynote PowerPoint and also in PowerPoint for Windows, - you will have a place where you can look at these Coach. - And here we have the RTP sliders red, - green and blue. - And there'll be three coach for RGB, - and they are usually full coach for C N Y que. - You just need one of them. - We normally use RGB the easier to find often. - So as you will see if I go up here and change this number, - this will turn into something very different because each number combination will respond - or reflect a certain column. - Now I don't want to go back to my read, - and you could do that. - Well, - it's your background or whether it's your fund. - You can change colors by using these Coach, - that's really awesome. - And it will make your presentation look a lot more like yours when you use callers that - support your product or service. - The next example is a listen. - Chambers from Canada. - We love the work she does, - and we have borrowed an example from a website to illustrate how that could turn into a - presentation. - So Edison has designed these tins and tickets around notes, - not product. - And we said, - How can we take these Carlos and turn that into something we could use for presentation? - And if you look at the blue and the reddish my room have there, - the color combinations would look approximately like this, - and you could then take those colors and turned them into a presence season that would look - like that. - So here we don't have the exact fancy has used. - But we have a guest and we believe are fairly close. - And this is an example of what a presentation would look like. - He has another slight where we have one of our photos. - And on the other half of the slide, - we have some fund on a playing background using the Carlos that you have on our team. - So it looks like the same family looks like the same company here, - Able, - kind of decided with a white background, - just a product placed on white and then simple fund of the bomb that mirrors a bit what she - has under 10 game change. - Simple, - beautiful, - very powerful. - Looks like a $1,000,000. - One more example from ourselves. - We recently creating templates to make it easier for our clients. - We want to do it themselves and they, - you know, - all templates, - they socks. - So we designed something based on the board and principles, - and the 1st 1 we design was inspired by Santana. - And we picked this image to help us with the color choice. - And these are the colors we picked from this picture, - and it came down to this. - So we created the deck around those collars and these are some of the other. - Slice that on this thick. - So this is the front slide or one of the front slights or in screen and white. - Here we have the structure slide where you have the three parts of the presentation and you - have the Carlos supporting it. - So it's consistent here. - You have half of this life, - which is an image how with slight for six. - So it looks like it's the same presentation it's consistent. - He looks professional, - so that's another way to go. - And if you have one of our one of our templates, - first of all, - thank you for buying, - we make them for you. - But also it will make your life a lot easier because this slight, - as you know, - I prepared for images so you can just drag and drop. - What you might want to do based on your product or your brain or your company is to change - the colors of the fund. - But that is a fairly simple, - simple operation. - Everything in those templates can be changed. - Now. - You might be sitting out there and say, - So what about playing a white? - We love black and white, - and a lot of what we do is black and white, - and you see someone that dislikes here, - where we have a black and white dick and maybe just using one strong cola's contrast. - So here's an example of a company we came across recently on the Web called Ada Blackjack, - and they make backs and leather goods. - And if you look at the website here, - which is a front, - it's very great. - It's very white. - It's very black and it has a little bit or bread. - She was a little bit of red. - He has little bit of red here. - So what would that look like? - We have to help them with a presentation so they might come to us. - And people say these other Carlos we would use because there's some great black white and - then that's a strong red. - So these are the cause we would use. - So as an example, - they might come and say, - Yeah, - this is This is live we want to create But we only we don't really have a black and white - image. - We only have this green reinstalling machine, - but we really want to use that. - And, - you know, - this is what we want to slide to say and then we work. - That then is what we could do. - Hiss. - We would look again at that Carlos and say, - OK, - this green doesn't really work, - But the cool thing about power point now you can't do this. - And Kino, - I have to say, - but what you can do in Kino issue can you can import image in tow, - tow I photo, - and you can make a black and white. - But if you are in power Point. - This is what you can do, - which is really cool. - You don't need to go to photo shop anywhere else. - You can go up and you can change the image to black and white, - and suddenly it looks more like the website. - Then if we look at this, - it looks a bit boring because it is very black and it's very white. - So since we know they use red, - we might do a little bit like to something like this. - So that's this light. - Now that looks a lot better, - and it looks more like the website. - That would be a nice life clean image symbol, - white on black so you can absolutely do that. - Sometimes you don't want cola because Carla might take the attention away from your product - or service, - so it depends on what you want. - Here's Koko Bella, - and just to prove a point, - it's not always great to turn things into black and white. - This really sucks. - It takes the whole soul and energy away from their products, - so you don't want to do that. - This is the product. - Those bright shop call us part, - upsetting this product. - So by all means if you have a product like this, - use the Carlos. - You have a gift. - Now what? - If you want something you you don't want to use your company product color. - You have helped. - There's a lot of a lot of websites on on the whip where you can find and, - you know, - explore colors and find new ideas. - This is when we use quite frequently called Carl Over Start, - come, - and on this website you will have a lot of examples where companies do, - and also off people who have uploaded their own color coat color color patterns that where - you can go in and look at the patterns. - Find the RTB coats and you can take those coat and put them into Power Point Aquino and use - those Carla patents. - It's really, - really cool. - Now I'm not gonna show it to you here, - but I will say that we have uploaded and we're giving you a little guy on how to get - started with color dollars. - So you will find that in this in this lecture as a resource so going, - exploring if you want to go and look at different colors, - color schemes. - So let's summarize three places to find your colors, - company product or something. - You go now and decided what you want to do. - The color. - And just to save on my time. - Black and white. - That's really cool. - You decide we're gonna be back with funds. - That's the next next lecture to stay tuned when you're ready for fun Choice. - Go and see the next lecture. - Go home for callers. - Good luck.
5. Cool Fonts (09:56): - Yes, - we are ready with next lecture. - And today we're gonna talk about funds. - So we are doing the sign, - and we want to know what kind off funds we're gonna use for our presentation and funds is a - huge topic. - Typography. - You can study it for years, - and you could be, - I don't know. - It is That's a lot off off things. - You can start and learn about topography. - And it's one of the things that hunger Steve really enjoyed, - and so do we. - But we're gonna keep it simple, - and you're gonna give you a few Resource is where you can find funds and explore and figure - out what you want to do with your presentation. - So at the end of this lecture, - the idea is that you are ready to pick a fund if you haven't already picked. - Now we're not saying you should change if you have an existing fund similar to Carlos - schemes. - If you having exists existing corporate fund of funds used before that, - you really love and light and that fit by all means. - Houston, - this is more in exploration in terms. - If you want something else, - what can you do? - So let's look at where we find funds. - Number one. - We have funds that coming windows. - So on your computers. - Are you Max? - There'll be some build in funds now. - They are not the most sexy phones, - but they work. - And the cool thing about this, - if you use the funds that a built in, - it's easier to Shia power points, - Aquino's because all the people have the same funds. - So if you send your presentation to me and I opened it into my computer, - it would show up and look like it's supposed to do it because I have the fun built in. - If you pick a different fund, - you go and find a more sexy fund, - and I don't have it on my computer. - Your presentation will look like rap when I open it, - because Windows will convert it into something else. - So that's not a good idea now to get over that, - to get to get past that problem, - you can turn your power point a keynote into a pdf. - Then he will show up correctly on my computer. - Now, - apart from Windows, - you can go and explore free funds. - There are a lot of sources out there now, - where you can find free and really cool funds. - We're gonna show you some, - and lastly, - you can buy. - You can buy Chief undertaken by really, - really expensive funds. - These are some of the funds that are built into windows, - and we use them quite a lot with clients that need to share across departments with many - people because they need to have something that looks the same no matter where this - presentations being opened. - So, - yes, - they're not the most sexy. - But that doesn't mean you can use them in a sexy way. - So this is an example of what Ariel can look like. - You can make it. - You tell if you can play, - you put it on top of each other. - Use color big and small capital. - You can do many different things even though it's it's a very standard ordinary fund. - You can still make it come alive and make it look different. - Now, - if that's not sexy enough, - what can you do? - One of the alternatives this is one of off their favorite websites is called fund squirrel - dot com and on this website they had collected. - If you can see down here, - the law off subgroups off different bun types, - and you can explore your concert you can download for free. - Obviously again, - you want to look for fund there looks and feels like it's part of what you do, - so you don't want to use a hand written fund if you are creating and you computer high take - . - You know, - if you wanted to high tech, - you might want to use something like John's Grill that looks a bit more clean and modern, - so it has to fit your product or you are company service now on funds. - Well, - we have some favorites, - and these are five our favorites, - which are all sort from from Funds Grill. - And we used him quite a lot in this presentation. - Specifically were used Leak Gothic, - which together with People's NOI, - is a poster fund. - So they look rate on slight, - where you have less words and big checks. - Big fund because they stand out, - you can see them from a fire. - It's very clear some of the elysium we have used it was used for Santana. - Pick proclaims stripped lobster, - too. - We often used in combination with some of these two funds up here because they look good - together and just to show you how much we love these funds, - we actually took two of them and used for our own local when we created that. - And this is our local and you might recognize the funds slides that rock here because he's - likely to funds. - So we used the two free funds to be re love to create our local. - Now, - if you want to buy, - this is a website that way. - Love on some cool people behind lost type. - Talk up American based, - and they have created number off very sexy and cool funds, - and they're really cheap. - Actually, - you decide how much you want to pay, - and I think the minimum is now $5. - But if you want to pay five US 10 us, - you decide. - And it's a unique fun that look different and not like anything else most people have from - this website. - We have a number favorites to We have to have a lot of these funds, - but he's a fire that he used quite a lot, - and they all sourced from from Los type Parker again. - They served different purposes. - They look different. - They would not fit the same products, - but they rate funds their professional funds, - and that's another results for you. - Now there are a lot more websites and cell phones. - If you want to go into that by only, - it's explore that we're keeping it simple. - We're giving you corporal Resource is just to narrow it down. - We also understand most of you don't have a lot of a lot of time. - This will keep it easier. - Keep it easier now in terms of funds that cover things we don't want. - We don't want this fun. - Comics, - a comic saying is, - has been overused, - and most of you probably know that it is designed many years ago. - But it has been used in corporate and though the wrong setting. - So unless you were designing a program for kindergarten, - don't use this. - Forget it. - It's cute, - but it's not anymore. - And they've been dating websites where people can sign up because they hate this fund so - much. - So don't use it now. - A couple of tips for you on how to use funds. - So how do you how to place text? - Thistle is hard to read, - and I did that on purpose just to show you this is not the way to do it. - So if you have a name, - it's like this and you have some text on top. - This is often the mistake. - People just place the text on top and you really is really hard to read. - So what can you do with this kind of slight? - You can simply highlight the background or make the back rack in the background color. - This is a very simple, - simple technique, - and so many people don't get it. - So let me just show it to you because it is really simple. - So what we want to do here? - ISS. - We have the existing textbooks and all we do is we extend the box out there and then we go - up and we make the background. - I was back, - and now it's sudden black, - so we can go on. - You can make it a bit transparent. - This you can do Kino, - PowerPoint, - whatever system you're on a little bit more. - That's how you do it. - So you don't want. - Sometimes you see people do this. - They just do like a box in here. - You don't want to do that. - Stretch it out. - That doesn't look like a $1,000,000 that look some kind of the only thing in the middle of - it. - So stretch it out, - make it fill the whole slide foods like that's what you want to do. - Bring it up. - Okay, - that's a much better. - It's like next. - You can also do this so you can take a shape. - We took a serval similar principle You put to serve in the middle of this light, - and you can make it transparent. - Remove the line around it, - but make a transparent to put the text on top. - That's a really cool way off placing checked as well, - and it makes it stand out. - It makes it look professional. - And here you will see me just used orange, - which is how corporate color the Harley Davidson orange similar thing. - Just spice it up a little bit. - So this is black and white game. - Here's a bit of color, - makes you stand out. - Kanye looks very professional in terms of our medic. - How many funds you want to use? - We enormous a maximum two. - Unless you are selling fund, - you are actually a fund shop. - Some people, - once they discover funds they use many different at the same time, - it gets confusing, - so keep it simple. - Maximum to you might have one fund for heading on another type of fun from text, - and so far, - but don't overcomplicate it. - Keep it simple. - Also, - when you place text, - you want to keep it a few words. - We talked about that before and make the text big so people can see it. - Billboards. - A great example that you can see it from a fire. - So this is what you want to do, - what you want to sign for the people at the back of the room. - Often when you sit in front of a computer, - people forget that the text needs to be big because I can see it. - I can read it. - I'm sitting yet. - Yeah, - that's great. - But if it is on a screen and I'm sitting in the back of a big room, - I can't see your stuff. - So make the text pics of people can read it, - summarizing. - Where do you get your funds build into windows, - get them free or buy them? - That's the three things we're gonna talk about today. - So go out and pick some funds next to and put that into your presentation. - Make it come alive and again. - You can. - You can change it. - You don't like it. - You might experiment a little bit. - Show to some people. - Fun choice is really important. - Pretty important. - Windows free by Go and make it happen. - You're gonna see you. - Next time we're gonna talk about images. - Good hunting. - See you.
6. Stunning Images (11:08): - Yes, - we are back and we are ready with the last class on this sign and we're gonna talk about - images off photos today. - So far you have looked at your color scheme and you look at your funds and today we're - gonna talk about images, - So why image is important? - We do believe that an image a picture tells more than 1000 words. - So it's critical that you get the right images and the right quality of images in your - presentations. - So at the end of today, - you are gonna have a better understanding of what it takes to pick images. - And maybe you already have your images, - and that's cool, - too. - If you do, - I was just just you still look at this lecture because we also going to tell you about - positioning and how to do with images and how not to do with them. - It is so many people get this wrong, - and if you're getting wrong it, - your whole presentation might go out of the window. - So where do we get images from Number one? - First? - Resource is your own, - and that's a really cool thing because you can have pictures off your own product your - customers, - and it just tells a different story when it's your own images. - So if you don't have them, - you might want to go with the little camera and take some new ones. - That's one way of doing it. - Number two, - you can borrow images. - There are website where you can get access to other people's images and you can use them - for your presentation. - Lastly, - you combine them. - There are stocks, - sites selling photo. - So we're gonna cover these three areas in this lecture. - So this is an act that we like and we like it because it works. - Assemble. - But we also like it because that this sign and if we have a presentation around this act, - we would definitely use images like this because it just looks cultures and it makes you - stand out. - Looks great. - Looks like a $1,000,000. - So why not? - Similarly, - if we have this beer, - not that we do what we have never tasted it, - but it looks great. - Cool funds, - different colors. - We will also use those kind of images because again it's people pay attention and it looks - great. - So why not also do not forget If you're telling a story about a really customer. - So if you have, - as we said in the story part, - if you want to show the problem and your solution by illustrating the journey of a climbed - trying you a product drinking your coffee, - having a fun time in the coffee shop use these images are real people, - real people and a real story about Suzanne having a coffee that is the best ever and how - that has changed. - The life is so much better than just talking about coffee, - so that's another option. - Now if you don't want, - if you don't have your own and you're looking for something else, - is looking for free photos. - Cup fight dot com is our favorite site. - So what is? - Come fight Cockfight Issa search engine and it searches for the best images on the flicker - database. - So what is on Flicka database? - Flicker a spool off private private people's own private images. - So you're basically going in looking at people's private photos and images that they're - posted on Flickr. - So this search engine will help you do that, - and we have put in giving you a guy which you can find on the resource is, - it's a pdf file. - They will show you how to do it and what it also say's in the file. - It is recommended. - You go for Creative Commons. - Creative comments are photos uploaded that people allow you to use. - So they say, - Yes, - you can use my photo, - but please give me credit. - So please tell other people that you're used to put my name in your presentation. - We highly recommend that you can find something that is very different, - very unique, - and come find what other people also do, - especially when it comes to products and new services is they use paint images. - They go and buy stock photos because they look professional. - There different? - Yes, - you have to pay. - And yes, - they cost money. - But if you if this is your baby and you want your baby to look, - the best possible stock photos is definitely good thing. - The other thing with stock photos is that they have royal to free. - And what that means is you are allowed to use them. - You don't Nobody FBI is not gonna come and knock your door and put you in jail because you - used these photos because you already paid so short. - A stock dot com is the one we used most frequently because it is great value for money. - Good selection. - Greatly. - So recommend that. - And I have to say for both this side and your side, - we're gonna tow back. - We don't get commission for saying this. - I'm gonna shareholder. - They don't even know where I am. - And they put it on cap. - We give you the tools that we used because they were Georgia Stark Lockup number one, - number two I start photo dot com. - I start is more expensive than Charlotte folk, - but they have more unique images. - They have mawr professional now professional looking, - but more unique. - Mawr different. - Kind of in a good way. - So we have used this for quite a number while presentations an example would be What's your - story? - The first take you saw in the first session about Jo Jo's photos are from Istock Photo. - So did he pay more? - Yes, - we did that for a reason because we could buy a whole serious of photos about Joe that - would help us tell that story. - So I start photo and I look great site So a couple of minutes tips about how to do with the - photos once you have them. - So, - first of all, - a couple of knows no clear body. - Clear Bar is so 1996. - And if I see any text being uploaded but clever or smiley faces, - I will personally come and find you and I will hold you accountable. - I'll do mean things to you and your family. - No, - seriously, - no. - Keep it is I know that out of sight till you get it free and it's cute, - but it's not know this is another note. - This is a pixellated image. - The intention is they're showing the Facebook app on the front of it. - But it's pixilated. - It's not clear. - It's not high definition. - It doesn't look professional. - You want your presentation to look like a $1,000,000 the way to make it look like a - $1,000,000 is to have high definition images that are clear around crystal clear. - This is not so nothing pixelated. - Forget it. - Use another photo even though you love it, - and it's your best friend. - Don't. - Also, - if you find these images where you have the watermark because it's from a stock side, - don't use the folder like it is here. - It looks unprofessional. - Europe didn't pay. - You don't give us, - give a hood and you're just using someone's stock photo with the watermark and it looks - like wrapped. - So buy it. - So it looks like this This is a great image, - high definition. - You can use it right to free. - People would think you look fantastic. - So, - full screen. - This is a point I want to make because I often see this in company presentation. - Someone put this image in the middle of us lying a bit of takes on the top and then maybe a - logo in the bottom. - And they think that looks great. - No way. - Thoughts And it looks like crap. - The images floating in the middle that sex is that, - you know, - at least it sent up. - But that's the only good thing I can say. - So what do you want to do? - You want to stretch that image so it fills the whole screen so you can see here we stretch - the photo full screen and then the next thing we do is replace the fund. - Sorry, - Replaced. - The fund on top will be make the fund white because black would not give us enough contrast - . - She had made this fund white, - and now it looks professional. - Awesome. - You met. - And you have this presentation your iPad and your planting to your pdf file even look - awesome. - So that's what you do. - Stretch the photos. - Fill the whole screen fund on top. - A couple of examples here what you could do with images in terms of placement number one, - the one we just show which one we just saw to fill the whole screen. - That looks amazing. - Gorgeous photo stock photo again. - It looks like a $1,000,000. - Now, - apart from placing one image on one slight, - you can also do this to images next to each other again. - These are two stock photos we bought. - We turned them into black and white. - Looks great here. - We have a combination with four images once, - like you could do that as well. - So you give equal space to the four images. - It fills the whole slide again and it looks professional, - clean, - crystal clear, - high definition images. - You want to put text on top? - This is what we did. - So school of rock black text on a base sky kind of thing again. - There's contrast. - It looks great. - This is the Week Gothic fund that you have seen before. - Cool, - clean looks like a poster introduction to the deck here were placed a fun box and top, - giving in a bit of a break background to help the text. - I'm about God thing again. - You will learn this professional pieces to see stands out. - Lastly, - here we have the four images next to each other and music make mood music. - Your life is in the middle on an orange background circle in the middle of it again looks - like a $1,000,000 so that's the kind of thing you want to do with your images. - Fill the whole screen fitted up and place the text on top. - If you need a box behind it to make a stand about, - you can use a serving life yet. - So do you need images? - And it's like, - No, - this is probably answering the question because there's no image of this life. - So some designers, - some design companies, - would argue that you need images, - and it's like we don't we like to allow the brains rest and make each emit image count more - . - So we We have images and we have sliced without without images. - And you will see that in our picks that we have a balance. - I don't know what the ratio is. - It depends on what you percent. - But we just like to have a bit off images, - some slides, - just text. - Just a simple line, - a question or at point before you showing all image. - So summarizing. - Where do you get images? - Your own? - You poor you buy. - Remember, - if you borrow, - give people credit. - High definition fill the screen making look awesome. - This is so easy to get wrong. - So please get it right. - Takes a marriage is going making him were excited because in the next section we're gonna - finalize everything. - We're gonna help you quality control before you upload. - So getting to the end, - we're getting to the end And we can't wait to see your presentations being off. - Yes, - I am really excited. - So go and get some images, - put them in, - make it look like a $1,000,000. - And I'll see you in the next unit. - Stay tuned
7. Rock Your Slides (15:12): - Yes, - I am. - I'm not excited anymore. - I am pumped because this is our last unit and after today we will see Matic. - So let's remind ourselves, - why are we here? - We're here because you are to create an awesome presentation about your company product or - service that will change this world. - Yes, - I do believe that now. - The idea here is that you have a presentation that you deliver and you can deliver it in 5 - to 10 minutes. - So this is not creating something that would take an hour or a day or two hours. - This is a 5 to 10 minutes brief presentation on your product. - So it was a company that would explain to the world what ISS and how you can help them live - Better lives 5 to 10 minutes. - Now, - today is about the final deck, - and at the end of it, - you will be ready to upload the pic. - So today we're gonna help you find June because I suspect that most of you now have what - you believe. - What we see is a complete back. - But I might be some final adjustments before you actually uploaded. - So I'm gonna talk a bit about all those things we have covered in the unit so far. - So take a step back, - leave you take what? - ISS and I will talk you through each of these components one more time, - but briefly so you can go back and do the final quality, - controlling a day before you upload it and show it to the world. - So that's not with the audience. - I cannot overemphasize how important it is to get this right and let me give an example. - Let's say you're selling skateboards. - You have delivered this rain's off awesome looking skateboards. - So the first question is, - who are your audience? - And your audience is probably not your in the league. - Rain Mark Grandmother. - Oh, - grandfather, - it is probably young people like this. - That would be the normal target audience for escape board company. - So in order for you to promote your skateboards and sell it and get the attention, - it would be awesome to understand a bit about that problem. - So what is it that they don't have that your skateboard will give them? - Now, - looking at this group of young people, - they don't look super excited. - They have to look a little bit for, - um, - they might crave for something else and just hanging out with each other and some - excitement and some purpose and some identity. - So this is where you're cool. - Skateboard can bring a solution. - So if you're bored, - if you want some excitement, - go and get one of these skateboards and you will be able to do cool things. - Hang out with some other cool people and your life will be changed. - So this is a very simple example. - But this is what I want you to think like, - because you don't understand what the problem is. - It's very hard to position your product apart from its a cool skateboard. - Now, - once you have your audience, - you want to work on your story. - And we talked a lot about the story and the components. - Obviously, - it starts with the Big Bang. - We talked about the Twitter friendly headline, - The first line, - and you want to grab people's attention. - You want to get it up front. - So sexy headline cooling is like What is this all about? - What? - Why should I listen to you? - Not something usual. - The usual culprits, - boring kind of bs, - but something that grabs people's attendance big funds, - funny image, - Whatever it is you need to do to get the attention, - you open the presentation by explaining or your story by explaining walked it is you're - gonna talk about and why it is important. - What are you going to give people? - It's a time money, - freedom. - Why should they listen to you? - And then you move into talking about the villain. - The villain is the problem. - So what is it that you believe that your audience is facing in terms of the problem? - What is it they have in their life? - That is painful And then you move into here is my hero and my hero can help you by doing - this so doing that your company product or service will help them achieve this and you will - have a better life, - and your life will never be the same again. - These are the key components up front, - and you obviously put that into the structure. - We gave you a structure and it consisted off three basic parts or the beginning. - But we just talked about the middle part, - which is the bigger part where the more than meet more than meters and then the end where - you close it and you give people one thing to do. - So this was the structure we gave you. - This is this is just suggested flow of events. - Now you can go out there and many along suggested on how you can structure stories. - But this is the one that works, - and we use it all the time. - You start out front, - we will be just talked about Twitter. - Friend, - Headline What's the point of my talk? - And why should you care? - And then you move into talking about the problem and you spend some more time here around - solution recommendation, - which is your product? - Service or company? - How can you help? - What is it you offer? - And then you close the presentation, - relate the story back to the audience hideout. - A few of the benefits and then one cold direction. - So what are they gonna do after you finish the presentation? - Gonna call. - You are gonna buy. - They're gonna tell a friend. - What do you want them to do? - Also, - if you were pitching for money, - if you are pitching for money, - we gave you a suggested. - You looked at this structure from day Macleod, - which is slightly different structure again. - Assemble. - But this will help you Structure presentation That will tell people. - Why should I invest in you? - Why should I give you money? - So this is the take suggested you go and look at if you are pitching now. - Also the rule off three, - which is our favorite room. - You don't want long lists. - You don't want endless list of bullet points with all the important stuff. - You want to keep it simple. - So you, - if you have a list off benefits, - you might have 25 benefits from using a product. - If you just want to give people three not for a five or 10 or whatever. - Just tree, - given the most important ones so they can remember and they can focus all the rest is true - to what you want to keep it simple. - So used to rule of tree beginning, - middle and end. - That's another ruler tree. - Keep it simple, - and that brings me to most often simplicity. - Because apart from the ruler tree, - we also ask you to think of eat, - slide like a billboard, - so one slide, - one message. - So when you see this life, - you get the message in less than three seconds. - Keep it simple. - Ryland having so much stuff on one slight break it down Mawr slights. - It's not a bad thing. - It's not a bad thing. - You just move faster, - but he will help you tell your story rather than having to more stuff in one's life. - Also use simple language. - People on the small people understand what you say. - If you use simple language, - don't over complicate matters. - Just keep it simple. - Design in design We talked about three things, - so we talked about your color scheme. - We talked about funds and we talked about images. - So that's why we call us. - It's important you have a consistent color scheme true out your dick. - So you wanna pick against Carlos that support your brand products service that, - you know, - communicates the message that you want to communicate. - So if you're selling motorbikes, - you probably don't want to use pink. - If you are selling pink cupcakes, - you probably don't want to use black or grey. - You want to find some colors to support what you sell. - And as we said here, - black and white is cool, - too. - As long as it fits what you do and what you want to communicate funds? - We have two choices here. - Basically, - you can go with the standard Windows funds. - That's a great thing. - If you're sharing your dick with many different people who are gonna be using a different - computers if you have a more limited audience and you you have it on your own computer and - you only shared with the world true. - PBS. - You some sexier phones there, - so many awesome funds out there that you can use to reinforce the message and their funds - that would fit whatever product you want to sell. - And we talked to give you some examples of where to find funds. - Funds are really, - really important to images. - This is where people often just mess up, - even though I have said this many times, - use high quality images, - high definition images that look stunning, - like a $1,000,000 you don't want anything blood. - You don't want anything that doesn't steal your slide. - You wanted to be in the face of people that just look, - people go, - Wow, - that is also emits. - That is really, - really cool. - It looks great. - So go and find images. - If you need to pay. - Hey, - just the other day I attended a big conference. - Many companies presented one company was using stock images, - and that is great. - But the point was that haven't paid. - So the stock images still had the watermark and he was ridiculous. - And I was about to puke. - I was really, - really bad to look at, - and this is a big company, - has a lot of money, - but it was just so correct. - Don't do that. - Please make it look great. - And if you have to pay, - Hey, - he will come back to you. - Quality control. - So I just took your true the components we have covered in our lectures. - And at the end here, - I have created a little phone that would help you do your quality control. - So I suggest you don't know this pdf phone printed out And what it will do is it will allow - you to quickly go through the things you've done around the audience story structure, - simplicity, - colors, - funds, - images and an overall quality control. - And it's a symbol. - Yes, - I know it is just to ensure just double check that you have followed the guidelines we gave - you. - And yes, - I realize that sometimes not everything is Yes, - because you might have an exception to something that I will leave up to you. - You are the one who owned your check. - If you haven't accepted to one or two of these rulers, - you know you that's up to you. - This is what we believe. - This is what we do, - and it works so up to you. - But it is a good thing to just quickly go through the list and verify that you have hit as - many as you can of these these points and looking at the last part off the phone. - It's called quality control and part of the quarter quality control. - We had to suggest that once you believe you were done with your dick, - you take your deck and you show it to three friends. - Let me just say liberating friends. - You don't want to show it to people who are just going to say yes. - This is awesome, - you rock. - This is the best, - Emma. - Maybe this. - But you still want to show it to people who will give you their honest opinion. - So they will tell you what? - It's great, - but they will also tell you what they believe you can do better. - And they might be everything from like I didn't really understand this part of your story. - Or why using these colors over here. - What? - How does that image fitting? - Because it doesn't look like it's the same kind of ministry used in other places, - whatever it is, - but fine people who will give you riel feet back. - And that's probably your mom or your very, - very best friend. - But someone who's gonna look at it and give you both the good and the things you can - improve that would really be helpful. - And remember, - this is not about Oh, - they told me All of these things are bad. - That means I've sock No, - we don't get it right the first time. - I know this is a creative process, - and the creative process is like pink bunnies back involved, - back and followed. - You make adjustment, - you get feedback, - and at the end, - the end result is so much better feet baggers ago Think remember that so fine. - Treat people and show it to them. - What's next. - After that, - your baby should look beautiful and fantastic, - and you should have a tick that looks like a $1,000,000 And when you look at it on your - computer, - you were very proud and you want to show it to the world. - So you're gonna upload the deck and we will all be able to see the magic, - that awesome stuff that you have all created. - And I I am super excited. - I believe so much in these principles we've given you and I have seen how other people have - taken them and created some awesome stuff. - Because while it is a structure, - why they are rules, - the principles people take them and they make them their own. - And what comes out of it ISS so mind blowing. - So I am ready to you for you to blow my mind. - And on that note, - I also would encourage you to take your debt converted into a pdf. - Put it on your iPad or tablet. - Whenever you have carried with you. - Show it to more people. - Tell your stories because more gets out there, - the more you get comfortable with your story, - the more people see your company product service, - the more people will give you feedback more. - You know you get ideas and how to make it even better and you know, - these presentations want that done right? - They look absolutely stunning on on an iPad off. - And you know you can carry that around, - so it's really cool. - So the question iss simply, - are you ready to change the world? - Because, - yes, - I do believe these presentations will change the world because you have probably believing - you have something that will help people live better lives. - And when more people hear about what you do and they get it and they buy it and use it, - this world would be a better place. - Yeah, - I know it's a big philosophical, - but I actually believe it. - So we at the end off this class and I have had an absolutely fantastic time, - and I hope you have I learned a lot. - I am again looking forward to seeing thematic that you are gonna upload and the dicks and I - can't I can't wait. - I have to sleep these days because I I'm just so excited. - So on behalf of sliced that rock and skills Yeah, - Thank you for your time. - Thank you for supporting this. - Let's have a look at your picks and see how we are gonna make that change the world. - I am high. - So for now this is a one out and I can only say it's time to go rock. - So see you on the other side. - Go right.
Slides That Rock, Presentation Design
