Short-Form Video: Go Viral with Instagram Reels, TikTok & Youtube Shorts

1. Class Intro: Short-form and micro videos are becoming so popular on all social media platforms where that's Instagram Reels, TikTok, YouTube shorts, or even professional platforms like LinkedIn. They can help you show your creativity, personality, and expertise, and boost your personal brand, and help you reach the audience that you want to attract. Hey there. I'm in Sina Port, Adidas brand manager and the founder of Brand Academy. I'm excited to help you create amazing short-form video that helps boost your brand even if your life isn't Instagram perfect. Now, you might be thinking, I don't have any experience of creating videos, but don't worry, this class is for all types of creators, whether you are a student, entrepreneur, a freelancer or a thought leader, or you just like to experiment with the new form of content. You'll learn how to create an upgrade your videos, whether you have no or advanced experience. I'm here to show you how to elevate your brand by using short form and micro content. Whether you want to express yourself or promote your expertise on social media, storytelling is a powerful tool of communication, and micro and short-form videos are the key to doing that. We'll talk about how to find your mood and theme and how to use the right audio and text. We'll talk about how to make trends work for you and your personality, and we'll go over the basics of cinematography, filming, and editing. This class will help you learn all the skills that you need to create engaging videos that captivate your audience, and the best part, you don't need fancy equipment. With just your smartphone and an internet connection, you can create amazing videos that boosts your brand and help you reach a wider audience. Join me in this class and capture the world's attention one video at a time. 2. Get Started: Welcome to our first lesson on how to get started with short-form video. In this lesson, we will cover the why and the how a short form and micro content and how to create a vertical videos that help you engage with your audience and boost your brand. Videos in general help you create a deeper connection with your audience, show your personality and character because they can actually see you and have the feeling that they know you personally. They are a great way for business owners thought leaders or creators to show that expertise. You can position yourself as an authority in your niche and attract clients because people associate you with theme that you talk about. We'll talk about what a theme is later on. Short film video help you get known, and the more you are known, the more you are trusted. If you are convincing on camera, people expect it to be convincing in real life and they're more likely to hire you as well. Next, let's talk about the how of short-form video. First and foremost, it's essential to understand why are you actually creating micro short-form videos. Why are you here? What's the purpose? Ask yourself, why do I want to create short-form videos in the first place, what are your goals and how can those videos help you achieve them. Without a clear purpose, you might get lost really quickly and the trend universe trying to keep up with other competitors, and you lose sight of why you're actually doing what you're doing. Once you have a clear purpose, then it's time to find your theme or topic. What is the theme that you want to create content about? A theme should be something that you're passionate about or you know a lot about, which helps you stay more consistent and create content that's relevant for you and your business or life goals. Remember to ask yourself, what do I want to be known for? This essentially is your personal brand, and your personal brand helps you attract new opportunities into your life, business, and career. If you want to learn more about personal branding, I have an entire class here on Skillshare about how to build and grow your personal brand, so definitely check that out. Some examples of a theme could include: comedy, fans, beauty, fashion, arts, education, food, finance, motherhood, motivation, productivity, mindfulness. Think about what things are you passionate about and you know more about than the average person around you? Remember, you don't have to be a complete expert in order to talk about a subject or make content around it. You just have to know a little bit more than the pupil around you. After you found your theme, you can start brainstorming ideas of what videos you can create. Let's talk about ideas. They're likely countless ideas that come up in your mind when you think about your theme. It's important to narrow down and choose ideas that you really want to commit to. It's important that those ideas also resonate with the audience you want to attract to yourself. Remember, don't try to get hung up on all the trends out there that scare you or annoy you just because you think that you have to be part of those trends to grow. You can find ways to grow that fit your personality and character, and still take advantage of the trends out there. It's all about pairing your personality with a trend on the platform. Let's talk about platforms. What platforms do you want to create short-form videos for? We will talk about creating short films for all platforms, so you don't really have to choose one. But it's good to keep them in your mind, because if you have the platform in your mind, then you know better what content could resonate with the audience who is on that platform. You can still re-purpose, so use the same content on all the other platforms. But think about what is your main social media platform you want to be on. Is it TikTok, Instagram, YouTube, LinkedIn, Pinterest, and then keep the audience in mind who's on that platform. Next, do I need experience? While having experienced and videography or photography can be really helpful in creating short-form videos because you know that aesthetic of how something could look like. You don't really have to have experienced. A lot of people blow up and short-form videos without having any prior experience in videography, cinematography or any other photography related fields. You don't need expensive equipment, either smartphone is totally fine. But if you want to use your camera, then that's obviously a quality booster. But everything that we'll discuss today is actually based on you're using your smartphone, because I want to make this as accessible as possible for you. You don't want to put yourself random barriers in your way because that's going to keep you away from being consistent. Remember, it's all about repetition. The more you create content, and specifically, the more you create short-form videos, the more you will gain confidence and a good eye for how something looks good or how something can be more engaging for the audience. Perfection is a human quality. Let's go for, done is better than perfect. Finally, remember that experimentation is the key to success online. Algorithms change all the time, so you have to remember to experiment with different formats and different styles of video creation to see what works best for you, your audience and the platform you're on. The more you test, the more you will see what really resonates with your audience and what they want to see from you. At some point, you don't really have to come up with ideas anymore because your audience will give you ideas and put them for you on a silver platter, in the comments or DMs or in the way that they engage with your content. Remember to have fun with it. Creating short-form videos can be a really exciting journey for you, but you have to trust the process and keep learning and growing. A quick tip before we move on to the next lesson, give yourself a time goal on when you want to finish this class, and when you want to have all your short-form videos uploaded on social media. It could be four days, it could be a week, it could be three weeks or a month. But having a time frame in mind will help you stay consistent, and when you're done setting your time frame, let's go to the next lesson. Finding video ideas. 3. Find Video Ideas: In this lesson, we will go through tips and tricks on how to find video ideas for you. First of all, remember nothing is original, all ideas are borrowed, so we don't need to reinvent the wheel every time. Before we talk about how to create original content, let's talk about how to find content ideas that already exist online. You can take inspiration from creators out there and how they use short-form videos to captivate their audiences and then you can repurpose that and make it yours. About 50% of your content can be original and the other 50% can be following trends or adjusting other people's content to work for you and your theme. Following trends can help you grow your account faster, especially in the beginning. How do you get inspired? Number 1, scroll through social media platforms. The more time you spend on the platform you want to create content for, the better you understand what really works on that platform. You will understand what trends are out there and what will fit to you. Remember, not all trends will work for you and your personality and that's totally fine. Just focus on the ones that feel authentic to who you are and what you want to achieve. Take notes of the things that you like that are going on on TikTok, Instagram, YouTube, and then write down notes on how to replicate those trends for you and your theme. If you want to create short-form videos, you also have to consume them. Number 2, find creators in your niche. If you already have a theme selected for your videos or a topic, or you are already in this tree and niche, you likely know already creators who are killing it on the platforms with short-form video. If not, do your research on who is trending in your niche and who's creating a lot of content around the same theme as you. Watch their channels daily and get ideas on what content they can create that could also fit to your audience and goals. Chances are if you find videos that already work well in your niche, if you'd create similar content, you will do very well in your niche as well. Three, look for inspiration outside of your niche. You can find inspiration outside your niche as well and that will help you turn just copied content into original, inspirational content. That still works. Look at some of the big craters that post in different niches and try to find a way to replicate this, but with your theme and audience in mind. If you are in the food niche and someone else is in the photography or videography niche, you can look at what content and formats are they producing behind the scenes of a photoshoot or what equipment are used to shoot. Then you can replicate that and say behind the scenes of me working in the kitchen or the tools I need to make a good meal. Number 4, look outside of social media. Sometimes the most interesting ideas happen outside of the online space, especially outside of social media, where those are art, art galleries, festivals, outdoor activities, or even books and movies. Getting outside of the social media space can help you get inspired about how storytelling works on other platforms. Here's an example of how I used inspiration from outside of my niche, as well as from outside of social media to create a piece of content that worked really well. I wanted to create a piece of content about Ramadan and Eid and what the time means for me. I had an interesting visual in mind, but I didn't really know how to apply it. I looked at two different examples. Casey Neistat and a friend of mine, Dhan Illiani, who is actually an artist. Now I looked at a specific video of Casey Neistat, where he was doing an introduction to his Q&A sessions and he was walking around in New York City with his equipment sitting in the middle of the street. I thought that's a cool concept. How can I use this for my concept? I'm in Kuala Lumpur, Malaysia, it's also a big city. Maybe I can walk around with my prayer rug in the middle of the street. I used that element from his video. I used the aesthetic of my friends arts gallery exhibition because she actually brought out a piece where she was dressed all in white and she was carrying around a pillow through the desert. I just loved the whole aesthetic of wearing all white and having this beautiful aesthetic. I was thinking, okay, how can I combine that with a Casey Neistat inspiration? Here's the final video that came out of that. I use an inspiration voice-over to talk about what Ramadan means to me. But you can see the inspiration from both of the videos and how I replicated it for myself. It can be really helpful to go outside of your niche and outside of social media to get inspiration for short-form videos. What you can do now is actually go on these different platforms, Number 1, just general social media platforms you want to be on. Number 2, finding people in your niche. Number 3, find the people outside of your niche, and Number 4, finding just inspiration outside of social media. You can write down at least three ideas of inspirational videos or formats that you would like to use for your short videos. You don't have to commit to anything. I had this just an inspirational ideas-searching session. Write those down so you can save them for later and come back later when we start creating the content. When you're done with that, let's go to the next lesson, creating original content. 4. Create Original Content: Welcome to lesson, creating original content. One of the most challenging things of creating short-form or micro content is coming up with fresh video ideas that haven't been out there yet. The key is here to focus on the content purpose that your video should serve. Here are three key purposes your content conserve, show, share, or tell. If you've seen my seven-day personal branding challenge, had to get paid to be who you are. You already know about show, share, tell. For those who are new and for those who need a recap, let's talk about what is actually behind that content. Those are the three main pillars that communicate your personal brand and they provide the perfect framework to find content that both showcases your personality and character and what you're passionate about and your authority, credibility, expertise. What you want to be known for in the world. Let's talk about show. Show content is all about creating a transparency. Show content shows the behind the scenes of your life and work, such as your work setup or creative process, or the before and after of an art piece or a work that you're doing. This type of content gives people a glimpse into your life and connects them with you on a deeper level. To create a show content, look for inspiration in your daily life and work where that's your daily routine, work processes or hobbies and consider creating before and after videos showcasing what the process is like of how you're doing things. Whether you're in the cooking space before and after the meal or whether you're an artist before and after, the blank canvas versus the final creation or any kind of transformation that you want people to see. It can also be everyday things like just showing people what your daily routine is like and what life is like as a financial advisor or as a teacher or an employee at a cool company. Here is some short-form video ideas that you can create for the show purpose. A time-lapse video of your art or craft making process. A day in a life mini vlog, a tour of your city or neighborhood, your morning routine and how you [inaudible] Here's an example of how one show content helped me blow up on LinkedIn. This is a video of me with a title, day in the life of an Adidas manager. It basically just shows the everyday day that I have at Adidas campus working with the designers there. But it shows unique insights into we're cycling to meetings, and have a smoothie in-between, and I'm praying in the office. People were really excited about just seeing what is the behind the scenes of working with a brand like Adidas and what's the behind the scenes of a person like me navigating the workplace. This video had over a million expressions on LinkedIn and it helped me grow in just a couple of weeks from around 2,000 followers to 7,000 followers. Share content is all about creating community and connection. Here's where you share your thoughts, opinions, experiences, and stories from your everyday life, as well as feelings and topics related to your industry, theme or just personal way of doing things. Here's where you can tell a short story or an anecdote from what happened in your life that had an impact on you. Something that your audience can relate to. This type of content can be inspirational, motivational, or simply entertaining. You can also create a video reaction on a recent topic, trend or news in your industry and field. Here are short-form video ideas that you can create for share purpose. A short comedy skits are parody of how an interaction was with a client, a customer or just in your everyday life. Instead of just telling a story, you show us the story by acting it out. Another idea could be an impression from book that you read, a review of a product or service that you reasonably tried, a controversial opinion about something that's new or trending in your field or a theme, or an emotional story or experience from your life and career. Here's an experience of a share content that helped grow a TikTok, Instagram, and LinkedIn simultaneously. It's a story that I actually created by answering a question that I always get through my DMs or also at public speaking events. People always ask me, how are you successful in your career or how do you find the confidence to wear the head scarf in professional spaces? Specifically in places like Germany that are not really set up or have a lot of legal restrictions for women to express themselves and their religion. The video was about me wearing the hijab in the workplace and how I feel there's a mixture between being confident about who you are and as well as filtering our BS that you might find on your way in the workplace. The next content purpose is tell content and this is all about creating credibility. This is where you share it and provide tips around your industry and theme, as well as your expertise and industry. You can share insights from a recent project or event that you attended, you can share controversial viewpoints or tips around something that is trending in your industry or a piece of information that is out there. You can also create tell content in forms of tutorials showing people a skill or a tool that you use yourself that help people become better in the field that you want to be an expert in. Here are short-form video ideas around tell contents. List video on your top five tips in a certain skill or topic. A Q&A video answering common questions from your audience or industry, a motivational speech or a pep talk for your audience. Here's an example of how I create a tell content by repurposing a recording from one of my public speaking events. In my speech, I talked about purpose-driven brands and some brands that are using controversial things to take a stance on sustainability, inclusion or whatever is important for them in terms of purpose. I took 10-20 seconds from that speech and I titled it examples of brands that don't make sense. It was a viewpoint on brands that I've worked with or brands that I consulted. It showed my expertise on the topic of purpose-driven branding, as well as it showed me in the context of being a public speaker. This is a really good example of a tell content that helps you create credibility. In summary, creating original content is all about understanding the show, share, and tell metrics and understanding the purpose of each short-form video. You have to be a little creative, authentic, and relevant to your audience. It's all about being observant. Of course, you can take inspiration from other creators, but if you use their show, share, tell content metrics, it will help you turn these inspirational ideas into real original contents. By using show, share, and tell content, you can come up with a variety of video ideas that resonate with the audience and help boost and build your brand. For this section of the project, I want you to create a matrix. Just put two lines down the middle of a page and then come up with 10 title ideas of what you can show, what you can share, and what you can tell. You can take inspiration from some of the examples I gave in this lesson. Now I want you to come up with at least 10 ideas per column that you can pick from later and create one for each column. When you're done with that, let's go to the next lesson, how to improve engagement. 5. Storytelling Basics: Welcome to the lesson, how to boost your views. Part 1, storytelling basics. First of all, you need to understand the feeling. Ask yourself, what do I want my audience to feel when they watch this video? Each story has to make people feel something. Whether it's excitement or inspiration or calmness. Next, follow the storytelling format. The storytelling format is comprised by four parts: the hook, the beginning, the middle, and the end. Every story that you've ever heard in your life has a beginning, middle, and end. What's very special about short-form video is that you need a hook, you need people to catch onto the subject before they even hear the story. Using a storytelling format in your short-form videos is a great way to captivate your audience and boost your views. This way you keep them engaged throughout the entire video. Let's talk about the main components of storytelling starting with the hook. The hook is the first few seconds in which you grab your audience's attention. It should be something that immediately sparks their curiosity and interest and makes them want to watch the entire video. They need to be excited to hear your story before you even start telling it. A hook could be a thought-provoking question, a surprising statement or a controversial statement, suspense or a cliffhanger, some humor or a visual imagery so you show the tone and mood of the video. Next is the beginning of the story. The beginning of the video should set up the story and provide context to what viewers can expect from the entire story. This can be done through voice-over, texts overlays, or visuals. Next is the middle, the middle of the video should be the main part of the story. Here Here where you come to the pinnacle of the storyline. You want to introduce a challenge or a problem that you want to resolve afterwards in the end so people are excited to hear the rest of the story and be part of it. This is the part where you want your viewers to be the most excited. You want to have that pinnacle excitement through audio, sounds, visual imagery, something that makes them feel drawn in. Then we come to the end. The end of your video should wrap up the story. You want to tell a story that has a clear takeaway or call to action. It's always important to provide closure and some sense of completion in your story. The storytelling format works for any theme or topic. Whether you're cooking and you're showing a tutorial of how to do some baking and you show first as the hook, you show the end product. What are you actually baking? How does it look like? In the beginning, you're prepping the dough. In the middle, you're starting to form it and bake it. Then at the end, you show the exciting meal that you prepared. The same with the mini vlog, you want to hook people with a title of the video. So a day in a life of and then you want to bring them from the beginning of your day to the middle and in the middle of the day something exciting should happen, and then you'll bring them towards the end of the closure of the day. Next, you want to encourage action. Ask yourself, what do I want my audience to do? Do I want my audience to share the video with their friends? Do I want them to save it for later? To comment under it? To start a discussion or take any other action? The nature of the video should inspire the action you want your viewers to take. If you want to encourage the action of sharing the video to their own channels, then the video might be inspirational or super relatable. Let's say the action you want your viewers to take is to share the video on their own channel. Very likely your video should be inspirational and it should reflect what they also think or feel. Because if they want to share it to their own channels, it has to be truthful to their own content. Let's say you want them to share the video with their friends, then the video should be super funny or super relatable. Something where you say, ''Hey, have you seen this?'' I can so relate to this or it can serve as some inside joke between friends. Let's say you want them to share the video in their group chats, then it's probably a super funny video because all group chats have funny short-form videos or videos of TikTok so people share it in. Let's say the action that you want them to take is share something or comment under it or start a discussion in the comment section. Then the video should be controversial or spark the sense of, I want to put my two cents into this video. I want to tell them my point of view, so what she just showed me or what he just talked about. Now I want you to go back to your show, share telemetric, and make a decision of how do you want people to feel and what do you want people to act up on when you go after some of the title ideas. If you've already picked one title for each section, already write down what do I want my audience to feel? What do I want them to do? Write a hook, beginning, middle, and end. Follow the storytelling format for this specific title. Again, it doesn't have to be perfect, just right hook, beginning, middle, end, and write out what you actually want to show in the video that fits to the title idea. When you're done with that, let's go to part 2 of how to boost your views, trends, and sounds. 6. Trends & Sounds: In today's world of social media, trends are essential to grow your channels specifically when you're just starting out. But it's very tempting to jump on any trend out there, even if it doesn't fit your personality or if you feel cringy about it, or if you feel like it doesn't really resonate with your audience. When do you do that it wastes your time and wastes your energy and it just doesn't make you feel like you're aligned with your brand and the videos that you create. In this lesson, let's talk about the top tips that I have for you for making sure that trends and sounds work for you. We will talk about sounds in general. A lot of people just talk about music but sounds are much more wider than just music that you can work. First, find a trend that fits your personality. The sweet spot lies between understanding the trend of the platform and your unique advantage and your unique character. In other words, you want to make sure that you are your authentic self for yourself and your audience and you're not just hopping on any kind of trends because they're out there. Use trends as a guide. While it's essential to stay on top of trends, it's also important to not copy and paste because that makes it really boring for your audience and for yourself. If I see the same trend 10 times on Instagram, I already want to throw my phone away because I'm so annoyed. If the trend is super funny, then it's going to be relevant for a couple of weeks. But you want to make sure that you don't bore people by just creating 100% trend-oriented content. Instead, use trends as a guide for your strategy. Ask yourself, how can I incorporate the latest trends and still keep my own voice and unique perspective? If you find a trend that is blowing up in your niche and you feel like it fits your personality by all means, go jump on it. Use the sound, use the trending idea behind the video and create the video for yourself. But if you feel like it's really resonating, don't feel forced to follow the trend you can create your own unique content and still blow up. A lot of people just use sounds because they're trending or music because it's trending but you want to make sure you always go back to the idea of what do I want my audience to feel when they watch this video. Sounds are essential for invoking a feeling in your audience, and not just music sounds in general. For instance, a relaxing sound can create a calmness and peace mood of your video. Can promote mindfulness and make people feel at home when they watch your content. On the other hand, the blockbuster style like create excitement and engagement of your audience. It can make them feel encouraged or motivated. Using sounds creatively should be guided by how you want your audience to be impacted by your video. Of course, trending sounds are super-helpful when you want to grow your account because they help you pull up and really be seen by a lot of different people. But it doesn't mean that you always have to hear them, hear me out. You can use a trending sound or music that is right now blowing up, and you can use it in a piece of content that fits the theme or the trend in itself, or the excitement of the feeling you want people to have when they watch your video file. You can also use the trending sound and put your own sounds over it. For that you just need to upload it, connect the sound with it and then the volume of the sound of the trending down all the way down to zero and keep your own sound that you uploaded with a video on 100%. You want to make sure that you keep up with the latest trends on TikTok and Instagram so you always know what kind of sounds are trending. Here's how you can find a trending sound early on. To find trending sounds on TikTok and Instagram, scroll through your home feed and make sure you look out for the arrow sign. Arrow sign shows you that the sound that you're listening to right now is trending. It means it is growing and more people are watching it and the platform is promoting videos that are using that sound. There's usually always a trending style connected to a trending sound, but you don't necessarily have to use it all the time. For instance, if a sound is trending and people are doing a specific dance for it, you can also use it, but you don't have to dance in front of the camera. You can also just use it as background music or background sound behind a time-lapse video or a day in the life video. To find the sounds that are trending early on don't look for the sounds that have the biggest amount of videos created, look for the ones that have the lowest but are still trending. Here's how you do it. When you look for the arrow sign, you have to click on the sound and on TikTok what happens you see how many videos were created with that sound. You want to look for sounds that are trending, but under 10k videos created. This means you will still be early on in the trend and your videos won't be cannibalized by all the other videos that are out there created. On Instagram, you want to also click on the arrow next to the sound, and you want to look for 2-5, sometimes under 10k views. But if you have videos that are between two and 5k videos, those are the best that you should jump on. Lastly, create your own unique sound. You don't always have to use music. I personally don't use music in my video content, I use sound. If you don't want to use music or you just don't feel like using music you can create your own sounds by doing voice-overs, ASMR, or environmental sounds. When you're cooking, you can hear the equipment rolling or you can hear the floor on the surface, or when you're journaling, you can hear the sound of the pages turning, or if you're outside in nature, you can hear the footsteps on the ground. That is relaxing and really calm and environmental sounds that you can use as well as your own voice-over or another person's voice-over. Creating your own sounds can actually become your unique advantage and the reason why people follow you. Because when they follow your account, they know that they will find original sounds and not just hear the latest trends and sounds and music that is out there and they're being overwhelmed with, but they actually go to you for a specific feeling that you give them with your sound. Some videos, for instance, creates a very calm feeling by using ASMR, environmental sounds. Others use a really inspirational and motivational feeling by using inspirational motivational voice overs. Whatever trends and sounds are out there don't feel like you need to use them 100% of the time, you make them work for you. What I want you to do is for this part of the project, go through a social media channel. You can either use Instagram or TikTok and go through the sounds and find the arrow sound and save the sounds that you feel can connect to you and your audience, as well as your type of theme or mood you want to create in use short-form videos. You don't have to use them for the content that we're creating the sweet but you can save them for later if you're feeling inspired to create a piece of content around a trend or a sound that is trending on the platform. When you're done with that, we'll go to Part 3 of how to boost your views optimization. 7. Optimize: Welcome to optimization. In this lesson, we will talk about how to optimize your views on your videos when you create them or before you create them. You want to be led by audience feedback. In the beginning, I understand, when we're starting from zero, that there's not really an audience or there's not really people who can give you feedback or tell you what they want to hear or see from you. But as soon as you put your videos out there, people will engage with it, people will comment and discuss it and share it and like it or not, and that is also audience feedback. Always look at how your audience reacts to your short form videos, whether they engage or not, or how they engage. One of the gold mines of short form videos are the comment section. You want to look through the comments section and see what people particularly pick out from the video that they watched. For instance, I shared my day life. I've added as manager on my LinkedIn account and on all my other social media platforms after that. But when my team and I looked through the comments, we saw that there's a specific theme that people were picking up. More than half of the comments were pointing out that I was praying at my workplace, and they were pointing out either questions around, how do you create this prayer room or how do you feel comfortable praying at work or I really loved the prayer room and I really would love to have it as well. I could see a lot of comments come in with the similar theme around faith and workplace, so I created follow up videos that incorporated all this feedback. I created particularly three pieces of content. Show content, a video where I showed people where I pray in the workplace even if there's no prayer space. I wanted to show that there's always a way to incorporate your faith, even if there's not a specifically dedicated place for you to do so. The second video was share content. I shared the story of how I helped Ida set up the prayer rooms in their headquarters. The third was tell contents, where I told them tips and tricks for brands or workplaces who want to make their workplace more inclusive. The result was crazy. The video itself already got over a million impressions and a lot of engagement, but the follow-up videos worked increasingly well. The engagement was through the roof. It wasn't just views, it was actually engagement in real life and opportunities for me to engage in. For instance, I got multiple speaking engagements where people wanted me to speak publicly about inclusion in the workplace and specifically faith in the workplace. I even had the workplaces team of H&M reach out to me to help them set up their prayer rooms in their headquarters. Here are multiple things that I learned from it. Number one, in the beginning, you might think of short form videos, I'm just going to create whatever I want to do. But when you follow up, you really need to listen to what people are engaging with and are interested in. Number two, those short form videos can actually lead to real life opportunities and money [LAUGHTER] that you can make from your business or your personal brand through a short form videos because you can show people, you can share with people and it can tell people about what you do and what your expertise is in. The next way to optimize is to repost the video. I know this sounds a bit weird where you want to just create original content and post it, but you want to try out different versions of the same content. The reason for this is, a lot of times video content doesn't perform as well, not because it's bad content, just because there are a few tweaks you need to make. For instance, maybe it's a little bit too long. It could be five seconds too long for the algorithm. Or the sound that you used wasn't trending, or the hook wasn't really exciting, or the first three seconds of the video wasn't bringing people into the video. What you want to do is, if a video is reaching an okay audience but it's getting really good engagement, or if it's already blowing up in some aspect, you want to make sure that you optimize it and repost it. For instance, if you're shooting a day in a life or a morning routine and it's about 55 seconds, it might be a little bit too long. Maybe you try to cut it down to 43 seconds and repost it, or repost it with a trending sound. Sometimes you can also optimize the hook or the first scene that people see or the first text that people see. Small changes can make a big difference. Some of my videos got 5K when I first uploaded them, and then 20 or 100K when I uploaded them for the second time. Next are answer videos. Answer videos keep people in the loop. TikTok and Instagram have a great option where you can answer a comment with another video. If you've already created a short form video and you have a comment under it asking a question that could inspire another video, just answer that comment with another video. This way, people will always go back to your original video because when you post a new video, you link to the old video and it keeps creating a loop. Also people who have seen the first video will scroll down the comments and be more likely to click on the answer, which is the new video. Encourage people to ask questions or create controversial content where people will have a discussion in the comments so you can keep answering with new videos. I even created an entire YouTube video just based on answering TikTok questions, and I also doubled it up by answering the original questions with videos on TikTok and Instagram. All-in-all, creating a great storytelling driven video that captivates your audience can feel overwhelming in the beginning, but with those tips, you will be able to boost your views in no time. If you've already posted short form videos before and people commented under it, think about some ideas of how to answer it with a new video. When you're done with that, let's go to the next lesson, video settings. 8. Video Settings : Welcome to video settings. Whether you shoot with a camera or a phone, making vertical videos is quite easy. If you have a camera, make sure that you set it up in a vertical position and you shoot in the highest quality content. But make sure when you edit, you export it in a way that most social media platforms will actually accept your content. We'll get to the specifics now, but most of you will be shooting with your phone. If you have a smartphone, that's a very efficient way to shoot your short-form videos because you can use them on-the-go and it's easy to walk around with it, and capture moments that you want to turn into videos. But how do you set up your phone for high-quality video creation? In this lesson, we will cover the essentials of your video settings and how to use equipment to make your video look crisp and high-quality. First, phone settings. When shooting videos with your phone, it's recommended that you shoot in 1080p and 30-60 frames per second. Social media platforms compress videos anyway, so shooting them in 4K just use up a lot of space on your phone without really [inaudible] end results. It's also important that you turn off HDR settings because they will make your video look really pale. Also use the grid setting on your camera to make sure that you have a straight view. It helps you also in composition, something that we'll talk about in the next lesson. Next is exposure, experiment with exposure adjustments. Sometimes if you want to create high-quality content, lower exposure is actually more helpful. The exposure settings can also help you create a more moody video. If you're saying, my aesthetic is a bit darker, or more moody, or more mindful, or more calm, then a lower exposure can actually help you create that feeling through video. You can make a shot look really elegant by lowering the exposure when you shoot. On most videos, you can do that before you shoot, but you can also do that in post editing. A special hack when you're shooting for yourself and you don't really have people helping you shoot the video, you can use voice control to help with the camera. Instead of always having to click on the camera for start and stop and always going back and forth when you try to shoot a video of yourself, go in your settings and turn on voice control. On your iPhone, this is what you need to follow. First go in Settings, click on "Accessibility", "Voice control", set up Voice control, click "On", and then click on "Customize commands", create a new command, right start or whatever you want to use as a prompt when you want the camera to start, then go to Action and run control gestures. Click on the phone where the start button on your camera is. This way when you turn on voice control and you go to your camera, you can just say start to start a recording and start to stop the recording. Of course, you can also set up stop as another gesture, but it doesn't really make sense because the same button that you click. This way, you can really help yourself save time and storage on your phone, and it can be super practical if you have your hands full. Next is lighting. Good lighting is essential for quality footage. I would always recommend using natural lighting, just don't stand exactly in the sunlight. If you don't have natural lighting accessible, make sure that you invest in a ring light, or you can also use your phone, or some light exposure to lighten up your face or the subject you want to light. Avoid harsh shadows and really high exposure to sunlight by any means necessary. A lot of times, an overcast or a cloudy day is actually better than a sunny day because it can give you a really smooth lightening. Next is audio. People always think a good video is all about the video quality, but audio is sometimes more important. People would rather watch a video that has a little bit lower video quality, but really good audio than a good video quality with horrible audio. No matter how good the visuals are, bad audio ruins a good video. Your audio quality is usually good on smartphones, but if you want to go that extra mile, invest in an external microphone like a lavalier mic and make sure that you're always in a quiet environment with not so much echo. You don't want to stand in the middle of a wide room with your phone two meters away from you because that audio is going to be super echoey. If you cannot capture good audio in the moment, go with voice over or background sounds. The next is stability. You don't want to have shaky footage, so a small tripod or a phone holder can give you a lot of stability. If you want that extra cinematic view, you want to make sure that you practice using your phone and instead of just holding it with one hand, hold it with two hands. Of course, if you want to invest in a professional camera, that is also super helpful to shoot cinematographic content. But in conclusion, your smartphone should be more than enough to create high-quality content if you are looking at things like your settings, your light, your audio, and the stability of the footage. With these little tricks, you can make normal footage look highly professional. After you've set up all your video settings on your phone or camera, let's go to the next lesson, videography basics. 9. Videography Basics: Welcome to videography basics. Videography is an art and you want to make sure that you know a little bit about composition and different types of angles to make your short-form video footage look really crisp and professional. But most important, it's an art that makes people have some emotion when they watch your videos. Instead of just going with the usual phone footage, you want to make sure that you learn a little bit about composition and videography to level up your footage for creating really engaging and captivating short-form content. Don't worry, I'm not a techie, I'm not a professional in videography but have learned those tricks over time. Some of those small tricks can go a really long way to make your footage look amazing. Let's start with the basics. There are two types of shots, main shots, and B-roll. Main shots are the main footage that capture an action or a story or the main subject of the scene of your video. B-roll is like sprinkles on an ice cream or because I'm [inaudible] it's going to be like whipped cream on a pie. It's that extra footage that adds contacts and feeling to your video. It makes it more engaging and interesting. It's footage that adds the context and scene of the video and flavor to the story. Let's talk about the rules of videography. Rule number 1, shoot vertical because we're talking about short-form video vertical video you want to make sure that you shoot in vertical. When you shoot in vertical you can see the entire shot. You can see exactly what's in the shot and what is outside of the frame. But if you shoot in horizontal and then you convert it to vertical, sometimes it's a really weird zoom-in. If you're going for talking head videos, you definitely want to make sure that you shoot in vertical because it makes you look a bit taller and slimmer. Next, let's talk about the types of shots. There are three primary shots that are usually used in videography, wide, medium, and close-ups. Each type of shot conveys a specific message, emotion, and feeling. It's used to tell a story from a different viewpoint. Wide shots. These shots capture a wide view of the scene and they are often used to establish your location or setting. Wide shots are a great way to create a sense of space and scale and they help the audience know exactly what is the context of the story you want to tell. For example, a wide shot can show where the subject is and what environment a landscape a building a beach. It can also evoke feelings that this space and the contacts it gives to the story. Next are medium shots. These shots show this object from the waist up and are usually used in interviews or just capturing a person while they're speaking. Medium shots are great for capturing emotions and body language of people while they're interacting with each other or with the environment. It can really convey the emotion to the audience of the subject. For example, a medium shot can capture a person's action or reaction to something that happens in the scene. Then we have close shots or close-ups. These shots show a close view on a person's face or on the subject itself. They used to show details in order to convey some emotion. Close-ups are really great for creating intimacy with your audience. For instance, they are often used to show a close-up of a TO rolling down or of a smile, or also of the hand movements of someone who's arguing. In your short-form video, you want to have a mixture between wide, medium, and close shots, because that's what makes a story really engaging. If you only use the same medium shots, it can become a bit boring or one-sided. Next, let's talk about rules of composition. The rules of thirds is a great rule for composing your video. It's usually used in photography, but it's also for videography to make things look more cinematic. Today let's talk about the tips and tricks on how to use the rule of thirds. The rule of thirds mixed pictures and videos will look more visually dynamic. In order to use the rule of thirds on your phone, you want to make sure that you turn on the rule of thirds grid on your camera. Doing this is going to put these three lines over your camera and help you split your scene up into thirds. Now that you've got the grid on your camera, put your subject so the person or the main subject of the story on one of those four intersection points or somewhere on one of the lines. For instance, when shooting a landscape or a scene or a beach, if the sky is more interesting than the ground, put the horizon on the bottom rule of thirds line, so you have more space to show the sky. If the ground is more interesting than the sky, it put the horizon on the top of the third line. If you have a subject looking into a specific direction, you want to put them on the rule of thirds point that gives them room to look into. You don't want them to look at the edge of the frame, but you want to give that feeling that they're actually looking somewhere. That somewhere has to have space in the frame. If your subjects are moving in the photos, so give them empty space to move into. Again, you want to keep making space to a place where the person is interacting with in this way moving into, so put them on the rule of thirds spots that give them the most room to move into the frame. When you're framing people, you want to have a close-up to their face and always put their eyes on the rule of thirds line. When having a wide shot on a subject or a person, so you are far away, put their head or their face, right on one of the intersection lines of the rule of thirds. More tips and tricks. Aside from the rule of thirds, there are other techniques that help you improve your composition and videography. First of all, experimented with angles. You'll want to know what angle do you look best in or does the shot look best in. Changing the camera's angle can often create a more dynamic shot. Try shooting from different angles to convey a different mood or message to your audience. Also, look for leading lines and contrast. This is really helpful if you're in a city or even have a leading line in some landscape. Leading lines can help the viewer guide their eyes to the subject that you want them to look at. Contrast can help the subjects stand out. Next frame your subject. You can use natural frames like doorways or windows, and it can really give depth to your video. Next, let's talk about talking head videos and what videography tricks you can apply when you're actually talking straight to the camera like I am right now. Number one again, shoot in vertical. When you shoot in vertical, you know exactly what is inside the frame. A lot of times that's more inside the frame than you actually expect. You want to make sure that everything that you show is actually connecting to your message. When you shoot vertical, it's also more likely that you look taller and slimmer. It just looks more attractive in a vertical video when you use talking head style of content creation. Next start far away and zoom in. A lot of times people say, I don't look good in selfie videos or selfie photos, not because of you, it's because of the lens. The lens distorts your face the closer you put it to your face. You want to start very far away and zoom in. You don't have to zoom in right away with your phone because a lot of times the zooms are not high quality. You can zoom in and post edit. If you have a good camera, you can already zoom in and frame yourself in a way that looks balanced. Also, you should always be centered. If you're thinking about the rule of thirds, you want to make sure that your eyes are in one of the intersection points of the rule of thirds. You neither go too far to the left or right. You want to be in the center of the frame. Use a plane or uncluttered background. A background can really make or break your video. If something is in the background that you don't want people to see, remove it, or change it to a different background. Also, don't stand only in front of a white wall. It makes it look super sterile and boring. Try to have something in the background that connects to the subject you're talking about. If you're talking about fitness or health, then you want to make sure that your gym is in the background, workout material. If you're talking about food or cooking, you want to be in the kitchen. If you want to talk about just general business topics, you can be in a studio like I am or just in front of a very clean uncluttered background. Next, again, you want to use a tripod if you have one. If not, you can just use some frame that you put your phone or your camera on. You want to make sure that it's angled straight and it's not balanced to one side. The angles rule of third, again, turn on your grid so you can see exactly that you're straight in front of the camera. Of course, use natural or soft lighting, especially when you are doing a talking head video lighting is so important. You want to make sure that there's not too much direct sunlight on you or too much contrast in your face. Use some light whether that is a softbox or a ring light or natural light from outside. If you master these video techniques, even if you're not a pro, you can make your video look really high quality. Now I want you to go to the store share tell content and pick out one title each, and think about what shots can you already create. You can write down the wide, the medium, and close-up shots. You can think about what lighting could you use or what time of the day can you shoot. You just want to prep your shoot because the next lesson is all about shooting your videos. 10. Shoot your video: Now we're finally getting into shooting your videos. First of all, before we start shooting, you want to make a shot list. This is not always necessary, but it can help you create some organization around what you want to shoot and it can help you not forget what you wanted to shoot. Especially if you want to create multiple videos at a time, or you want to shoot different angles at a time. You want to have a shot list written down so you know exactly when to shoot what and you don't look at your footage later on and go, I forgot to do this, I have to do is tomorrow. Then tomorrow you're going to wear to something different, it's going to be different lighting. You want to be organized. When creating a story in video format, you want to make sure you know your shots in advance. A shot list can help you do that effectively. What a shot list is, is essentially two columns. Simply put two columns on a piece of paper or in a spreadsheet. On the left, list the key moments of your script. Your story, what do you want it to be about? On the right, you want to have a list of shots, compositions, angles, wide, medium, close-ups, and the camera movement that you want to use to capture the moment. You want to connect the key moment or the story with the shot that you're planning for it. Again, if you want to establish the scene in the beginning of the video, you want to have a wide shot and maybe you want to zoom into the shot. Then if you want to convey an emotion or some capturing of a feeling, you want to have a close-up or you want to have someone moving or laughing. When you have that shot list, it's easier to shoot your content, and it's not going to take you that much time. Remember the storytelling format, hook, beginning, middle, end. If you want, you can have a third column where you can say hook, beginning, middle, end, and you can connect your story and your shots accordingly. Even if you're shooting a talking head video, a shot list is really helpful. You don't necessarily have to talk about, okay, I'm going to shoot that person straight up, and then the second shot you shoot it again straight up. But what can help you establish a story is to write down bullet points of what you want to say at the hook, beginning, middle, and end. Here's a format that I use for my talking head videos. First, you want to write down what is the hook of the video, then what is the example that I want to give, then what is the learning I want people to take away from it, and a call to action. Something I want them to comment or interact with. Remember if you shooting anyhow in a location, always plan to do more shots than you necessarily think you need, so you can reuse the shots and re-purpose them later for other videos or for bureau. Now it's time to shoot your video, use one or two or, if you're really performance-driven, three of your video ideas and go out and shoot them. Start with the first video idea. Think about what shots you want, what location you want, and make a shot list. You also already want to shoot the story, so whether you're talking directly to camera or you're doing a voice-over, you want to already record that as well. In the next lesson, we'll talk about editing. 11. Editing: Now that you showed your videos, it's time to edit them. Let's start with editing software. A lot of times you will feel overwhelmed by software that they can use to edit or the editing process itself. But don't worry, this is for non-techies. Like I said, I am not a professional, but I got really used to editing so far that I'm actually editing content for brands like BMW and Adidas. Here's the editing software that I use, that is completely free and you don't have to learn too much to understand it. If you want to use your laptop for editing, you can use DaVinci Resolve. I use DaVinci Resolve 16, but you can also use new version. The important part is it's free and it works just like Adobe, but it's not that complicated to understand. If you need some tutorials, you can find a lot of them on YouTube, whatever you're looking for, you can find shortcuts for the DaVinci Resolve. Then of course, because you're probably shooting with your smartphone, and you can edit your videos on your phone. What I use is either CapCut for video editing and color grading, Color for color grading alone. Inshot, if I want to do it very quickly or very rough editing, and Lightroom for thumbnail design. Let's come to the gist of editing. What you want to make sure is that you captivate your audience in the first five seconds of the video. Study show that when we meet a person for the first time, we judge whether we like them or not, in the first 5-10 seconds. On social media, usually, it's even faster. People give you 3-5 seconds max to judge whether they want to watch your content. You want to make sure that you have the tempo, the tone, the idea the video established in the first 5 seconds so people actually keep watching. You want to hook the viewer from the beginning, and that's exactly why we have the hook. You want to for example, draw them into the video, help them understand the purpose of the video, so the title or the hook of the video, or give them the end at the beginning, but show them that they need to be part of the journey of knowing how you got there. It's like a cliffhanger. Here are some examples of how you can do that. Let's say you do a travel vlog. You want to show in the first five seconds the highlights of the travel vlog, and then you want to start going into the beginning, middle and end of the story. Or you want to hook people with, you tell content by showing them the five top tips of doing blah, blah, blah, and you want to start with a hook that is captivating and catchy. In any ways, the first five seconds are super important. Sometimes you are best suited creating the first five seconds at the end after you edited the entire video. The second rule of editing is cut it out. Cut is the name of the game, the short-form video briefs from being fast and engaging. You want to cut out everything that doesn't contribute to the story. There's no fluff for unimportant content because we don't have time for it. Your engagement is the most important when it comes to short-form videos, so make sure that you cut out everything that is not relevant to the essential story. If you'd having a talking head video, make sure that you cut out all the pauses or the breathing so people can watch it really quickly and your tips don't go from one minute to two minutes, but they actually can be comprised in 30 seconds. Always think about how can I say this in a faster and more engaging way? If your shooting didn't go quite well, you can always cut it out in the editing part. The fact that we're cutting doesn't mean that you cannot have some funny moment in between. But you want to make sure that there's not too much pauses where people can lose their trace or feel like they're getting bored or feel like they are disconnecting from the story. Next, lengths and cuts. Short-form videos that are between 5-15 seconds perform best on social media platforms. But of course not every story can be told under 15 seconds, 30-45 seconds are going to be most of the short-form content that we're going to be creating, because it's a reasonable amount of time to actually tell a story and engage people. First, let me walk you through how I edit videos on my phone. I use CapCut as a free app, but you can use any other app that you find practical and easy to use. First of all, you want to import all the visuals that you need for the video, all the different clips, and you want to adjust their cut in a way that you have a mixture of wide angle, mid angle, and close-ups. Because ideally you've already shot these different angles, but if you haven't, you can adjust it in editing. Then you want to put your voice over the audio you want to use, or even a sound from social media. You want to import it into your project so you know exactly how long the video should be. Then you can cut down the clips that you used to match the audio and ideally match what you say in the voice-over. If you're using music or sounds, you should also match it to the sound itself. If there's different beats on each beat for instance, you want to change the visual. But as I told you, I don't use music in my contents, so this is a voice-over and I want to make sure that what I say fits to the visual that I show. Next, you want to adjust the lighting and the colors. I created this piece of content in the broadest daylights, I definitely need to make sure I lower the exposure. You also want to sharpen it. This way it looks more high-quality when you upload it to social media. The next thing you can do is create auto captions. But actually, a lot of social media apps prefer that you create captions in their app. What I'm going to do is I'm going to export it with the right ratio. I like to export in 4K, because the platform will anyhow lower the resolution to 1080p. Then I go into my Instagram app and I add my captions. Again, you want to make sure that you fit the captions to what you say in the voice-over. But if you use music in the background, it doesn't really matter. You can adjust the captions to the time you want to show. Then it's already done. Next, you want to edit your cover and make sure that you use a part of the video that you like as the cover image and then you can post it. Next, I'm going to show you how I edit on my laptop. I use the app DaVinci Resolve. It's just as professional as Adobe Premiere, but it's totally for free. You find so many tutorials online on how to use it. I like to edit my talking head videos on DaVinci Resolve because I make him lot of mistakes when I'm talking to the camera and I want to cut those out and it's easier to do that on the laptop, I'll show you how. You want to start a new project, you want to insert all the files that you have. Then you want to use the audio file which is the lower part, and you want to increase the audio file in a way that you see it when you make breaks or you stopped talking. This way you can already pre-cut all the mistakes out, all the breathing out, and then all you need to do is just cut the rest of the audio that has the part that you actually want to show in the video. If you want a shortcut on how to cut, you just have to click "Command B", and that makes a cut in the video and audio. For instance, here I share the three tips to be successful in business by collaborating with the hook. Every time I say one of the tips, I like to zoom in on my face. You want to do that at the end, then you can adjust lighting, smoothen your skin or whatever you want to do. Then you click "Export" and it starts rendering. I like to add the captions later on in CapCut, because it's auto captions and I don't have to do it manually. Or again, you can also use a social media app directly to generate the captions. As you can see, I'm actually editing in 90 degrees. The reason for this is because I want to edit in Ultra HD, which is only possible when you put it horizontally and when you export it, so the highest quality that I can then also upload on my website or on YouTube. Again, the social media platform will lower the resolution to 1080p. If you want to start with 1080p and edit it, that's totally fine as well. That's how easy it is to edit your short-form videos. Then start editing your videos because the next lesson is all about posting. 12. Post on Social: In this lesson, we'll talk about the tips of creating effective posts on social media. In the beginning, quantity is more important than quality. Of course, you don't want to create bad content. But in the beginning, it's more important that you focus on quantity than trying to make things perfect. The quantity of your posts is more important than the quality of each of the posts. In the beginning, try to jump on as many trends and inspirational videos as you can, rather than putting all your effort into only one video. You can do that by just cutting your videos down instead of making a minute video or two-minute video, try to cut it down to 10 to 15 seconds in the beginning. It's better to get 10,000 views on a 10 seconds video than to get 1,000 views on a minute video. After you've posted consistently, you can go more into the quality section of creating content. Next, post frequency. Of course, I could tell you the best you can do is post four videos a day, but of course, that's not really realistic to everyday people that have a full-time job or a business or haven't posted any videos so far. If you've posted short-form video content before, aim for three to five videos a week. If you haven't posted any short-form videos at all and your entire life, go and start with one video a week. Try to keep one video a week for at least two months, and then you can increase it to three videos a week. Posting frequently can help you increase your following and engage with your audience because people are going to look forward to your post. Whatever you commit to, just commit to consistency instead of just doing a lot in the beginning and then giving up. Next, experiment with posting times. It's not very easy anymore to say these are the best times to post, but you want to make sure it makes sense for your audience and your location, as well as the platform you're posting on. For instance, if you're posting a short-form video on LinkedIn, the worst time to post is Friday evenings because no one wants anything to do with work on a Friday evening. The best times to post on LinkedIn, for instance, are anywhere between 08:00 AM and 11:00 AM, during working days and working hours. Posting times are not as important anymore as they were before, because algorithms have changed to really look at the most engaging content not just the times that you post. But you want to make sure that you posted a time when your audience is on social media. If you've created a short film video for one platform, make sure that you re purpose it for others as well. If you've created it for Instagram, also posted on TikTok, YouTube shorts and LinkedIn, Twitter, Pinterest, get as many eyes as possible on it. Now a lot of times we create content, we put a lot of effort in it, and we don't tell people about it. Share it with your friends, share it with your colleagues, and shared on all platforms. You never know who the video could resonate with most, or in which platform it could blow up the most. If you want to learn more about different platforms and who the audience is there, again, check out my social media class here on Skillshare. Next, captions and hashtags. Captions had hashtags help you become discovered. SEO, if you haven't heard about search engine optimization, it's the idea of people finding you and finding your content. Platforms like TikTok and of course, YouTube have become huge search engines. People go there to find things like how to content, recipes, ideas, tutorials, tips, insights into things, and you want to make sure that your captions or hashtags are optimized so people can find your content. Always aim for a mixture of broad, medium and niche hashtags so people can find you through multiple ways. Hashtags should be relevant to your content and your audience. Next, visuals. The thumbnails for your short-form videos are important. On platforms like YouTube and TikTok not so much because usually the platform just takes a thumbnail, so a visual from the video itself and people usually just scroll through social media and find your content. But on Instagram where people actually go to your feed and directly click on the content, it's important to have a visual that draws people in. You can use text on your thumbnails or just use an exciting part of the video that draws people into wanting to watch the video. Next, engage with your audience. This is very important, in order to post effectively on social media, you need to create a connection with your audience. It's not just post and goes, it's actually post and engage. You need to make sure that whenever you get a comment on your post, you answer the comment. Here's a special trick. Anytime you answer to a comment or you like a comment, the person who commented will get a notification from you. Here's a hack and how to increase engagement and get people to come back to your posts over and over again. When someone comments under a short-form video, you want to answer that comment within one or two days but don't like the comment yet. The next time you post a new video, you can go back to the old video, and like all the comments, this way, your audience will get notified again that you engaged with them. They will go back to your profile and they will see a new video that they can watch. Next, content planning. You want to make sure that you're consistent and people can really trust that you're uploading more and more short-form videos. Plenty of content ahead and you want to make a plan so you know exactly when you post to your next post and you're not nervously scrolling through social media feeling like you left behind because you forgot to post today. By following these tips you'll be able to reach a wider audience and get as many eyes on your videos as possible. Go ahead and post your first video now. If you've already done and edited all the other videos, schedule them as well. As soon as you upload your videos on social media, take the URL of the post and put it in the project section of this class so we can check it out, we engage with their, comment on it and follow you online. If you're done, I'm excited to see your videos. Can you believe it we're already at the end of this class. 13. Conclusion: Congratulations. We've come to the end of this class and I hope you enjoyed learning about short-form video storytelling as much as I did teaching it. Don't forget, your life doesn't have to be Instagram-perfect in order to create exciting stories and video formats. Short-form videos can really help you boost your brand and attract more opportunities in your life and career. Don't forget to share the links to your three videos in the project section of this class and even if you only did one or two, I still want to get those links and see your content. I would love to give you some feedback on it and help you think about more content that you could create around your brand. If you want to continue learning about personal branding and getting your name out there, creating content that fits your personality and character, I would highly recommend checking out my other Skillshare classes, the seven-day personal branding challenge, and my social media marketing class here on Skillshare. Of course, I'd love to hear your feedback, your thoughts on this class, and how it helped you. Please leave a review. Your feedback really is the basis of all new classes that I'm creating to make sure that I create content that actually helps you grow. Finally, don't forget to follow my Skillshare teacher profiles. You'll never miss a new class and uploading. Thank you for choosing to learn with me and I can't wait to see you in future classes.