Short Form Video: Create Viral Videos for Instagram Reels and Tik Tok | Sean Dalton | Skillshare
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Short Form Video: Create Viral Videos for Instagram Reels and Tik Tok

teacher avatar Sean Dalton, Travel Photographer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Class Introduction

      2:02

    • 2.

      Getting Started

      7:10

    • 3.

      5 Day Video Challenge!

      1:52

    • 4.

      Finding Video Ideas

      5:55

    • 5.

      Creating an Engaging Video

      8:26

    • 6.

      Finding Trending Music

      5:37

    • 7.

      The Best Time to Post

      4:30

    • 8.

      Creating a Content Plan

      3:05

    • 9.

      Filming Your Videos

      4:51

    • 10.

      Editing Your Videos

      21:27

    • 11.

      Sharing to Social Media

      9:12

    • 12.

      Key Takeaways and Conclusion

      3:26

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About This Class

Want to create engaging short form vertical videos to share on Tik Tok, Instagram, YouTube, or Snapchat? Sean's got you covered!

In this 75 minute class, Sean covers everything you need to know about creating engaging vertical videos for social media that keep your viewer watching from start to finish. From coming up with creative video ideas to filming, editing, and sharing your videos, this class will have you publishing your first video in no time.

Here are some of the things you will learn:

  • How to get started with creating Tik Toks, Reels, or YouTube shorts
  • How to come up with creative video ideas
  • How to find trending music for your videos
  • How to maximize engagement in your videos
  • How to film your videos using your mobile phone
  • How to edit your videos in a simple way
  • Tips for sharing your content on Instagram and Tik Tok
  • Plus countless other tips and tricks to help you create beautiful short form videos with ease

This course was designed for:

  • Complete beginners who want to create vertical videos but don't know where to start
  • Social media veterans who want to learn more about creating engaging videos for their social media profiles
  • Anyone who wants to utilize short form videos to help boost their social media accounts

No video experience? No worries. This class will teach you the basics and get you publishing your first video in a matter of hours. No experience needed.

Hope to see you in the course dashboard!

Checkout some of Sean's other courses:

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Meet Your Teacher

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Sean Dalton

Travel Photographer

Top Teacher

Hey guys! I'm Sean.

For the last 5 years I've been traveling the world capturing as many photos as I possibly can. I'm drawn to a wide range of photography styles, and constantly striving to improve my art. Emotion and storytelling are two central pillars of my artwork, and I am always looking for new and interesting stories to tell via my camera.

I'm originally from San Francisco, California, but have spent the last few years chasing stories and light throughout Asia.

Most of what I teach relates to my background with travel and lifestyle photography, but I am constantly expanding my focus as I continue to grow as a photographer. I'm pumped that you are here, let's grow together!

I'm active on Instagram, and you can also find me on YouTube.... See full profile

Level: Beginner

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Transcripts

1. Class Introduction: Short-form videos are anywhere between three seconds and 90 seconds long. And the most important part of these videos is capturing the attention of your viewer in the first three seconds. Hey guys and welcome to the short form vertical video class. My name is Sean Dalton. I am a travel photographer based in Bali, Indonesia. And I've been creating videos on the internet for about seven years now. And throughout that time, I have seen a massive change in the type of videos that viewers want to see. Back then, everything was focused on long-form content. But now people want to see the short form vertical videos that keep them engaged from start to finish. In this class we're gonna be talking about just that. I'm gonna show you guys how to create compelling vertical videos for you to post on your social media accounts like Instagram, TikTok or YouTube or Snapchats. I'm gonna give you practical tips for keeping your viewer engaged by hooking them in the first three seconds and then making sure you have enough cuts and good music throughout your video to keep them engaged from start to finish. I'm also going to show you how you can find trending music which is absolutely essential for short-form video. And I'm going to show you how you can find ideas for your videos, shoot those videos, and then edit those clips into beautiful videos that people want to watch. Now has never been a better time to get into creating videos for the Internet. It is absolutely exploding and I think it's a great time to start, even if you have no experience in creating videos, this class will help you overcome those barriers and put you on the right path to posting your first video in no time. So this class is for complete beginners that want to learn how to create videos for the internet. Or maybe you've been on social media for a long time and you're just a little bit daunted by creating videos, maybe only posted photos up until this point. But you really want to jump on these trends that are happening right now or short-form vertical video, no matter who you are, this class is going to teach you guys the basics to create beautiful vertical videos for social media. And I hope you are excited as me to get started in this class. And if you are, let's move on to the first lesson. We're going to talk about the most fundamental aspects of short-form vertical video and how you can get started. 2. Getting Started: All right guys, welcome to the short form vertical video class. I'm super pumped that you're here. And in this lesson, I want to talk about some of the most fundamental pieces of short-form vertical video and how you can get started with creating these types of videos. Now first and foremost, one of the most fundamental pieces of short-form video is finding an idea for you to focus on for your theme. Now if you guys have seen my Instagram class, you already know how important I think this is. Every page, every account needs to have a very specific theme. So when people go to the account or they see one of your Rails or one of your TikToks, they know exactly what they can expect from future videos. So one of the first things you need to do on your journey is just start thinking about the type of content that you want to share with the world. What is the topic that you want to focus on? Once you lock in this specific theme, there's probably a million different types of videos that you can make about that specific theme. But it's important to create that pillar first, create that theme first. And then we move on to finding video ideas, which we'll talk about later on in this class. Now, I know it's not easy to just choose a theme right off the bat. So one of the first things I tell my students when they're creating their accounts and they're not sure what to focus on is I asked them, What are your hobbies, what are your passions? What are you good at if you focus on something that you love and you're passionate about, and also something that you're skilled in in some way. It's gonna be so much easier for you to create consistent content on that topic, which is very important for social media growth. Now there is a ton of different themes that you could focus on, guys, there's probably a million different categories that you could focus on. Now the short-form videos that I create are all based around photography and videography. So I have cinematic videos that are just kind of short videos that tell a story and they have beautiful cinematics, or maybe it's a cool drone shot. And then I also do educational tips as well, which I post every day on my Instagram and TikTok pages. And those are just little photography tips, short 30-second to one-minute videos. I'm talking about different aspects of the photography process and just giving tips and tricks to beginner photographers. Now there are a ton of different potential categories that you can focus on, guys. But just to name a few to give you some ideas, maybe spark some inspiration, or list off some of the more popular ones. So you could focus on comedy, dance, beauty, fashion, art, education or anything that kind of gives value. Inspirational or cinematics are some of the stuff that I post is just very beautiful and interesting and it's a form of entertainment for people. You can also focus on food. One of my favorite short-form video creators, her name is Doobie and she's on YouTube. And she creates these amazing short-form cooking videos on YouTube. And they're just so engaging and she's so good at what she does. So food is a big one. Some of the other ones are finance. You could do lifestyle, many lifestyle vlogs, pretty much any subculture you can find, you can create relevant content about that. Motivation and productivity. Self-help, illustration or art, or a painting or anything along those lines. And then also just behind the scenes content. It could be behind the scenes content about anything that you're doing in your life. So those are all just broad categories that have so much potential and there's so many different spin-offs of all of those categories as well. So I think it's good to just sit down and think about what would you like to create content on in the future? What are you good at? What are you passionate about? That's the most important thing for starting out your account. And once you lock in that central theme, it's gonna be so much easier for you to create content later on. Now, selecting this topic can definitely be tough, especially in the beginning. So don't feel pressured to do it, right this second, just start thinking about this and being mindful of the fact that your page should have a central theme. And if you really just can't think of anything, that's totally fine. Honestly, you can just start creating these videos and start posting them. And you'll find what works and you'll find your niche as long as you keep that in the back of your mind that eventually you do need to kind of lock in on a specific niche. Now what are some of the skills that are beneficial for you when you're starting out on your journey with short-form video, any photo and video scale is really helpful. So I'm a photographer, videographer, so it was natural for me to start creating these videos. But if you don't have that type of experience, that's totally fine. All the biggest creators creating short form vertical videos pretty much have no experience in this type of content. So it's totally okay. This is something that you're going to learn as you go on. She really don't need to be a master videographer with an amazing camera. None of that stuff really matters. And like I said, you're going to gain these skills as you go on along your journey. And that moves me onto gear. Is there any gear that you need to do this? The answer is no, only in iPhone or a smartphone of some type that cameras on these phones these days are absolutely amazing and I'll give you guys tips later on in this class for maximizing the potential of these cameras. But generally speaking, phones are totally fine. I shoot with my phone a lot for short-form videos and my camera as well. But but that's because I'm a trained professional and honestly, using a smartphone these days is so much easier than using a camera anyways. But now that we've talked about theme, which is really the most important part of this lesson. And we've also talked a little bit about some of the skills that you might want to have and some of the gear that you might need, which isn't a whole lot. Now I want to talk about one thing before we move on to the next lesson that is setting up your profiles. Now know that there's classes that we'll spend 30 minutes on teaching you guys how to set up your social media profiles. But in all honesty, setting up your account and choosing a photo and setting a bio and choosing a username is going to have such a small impact on the outcome of your page. I call these things low-hanging fruit because they're easy to talk about and it's easy to give concrete tips. But the most important thing for growing on social media these days is to just create amazing, amazing content. And that is the hands down most important principle for any social media platform. It's not your username, it's not your bio, it's not your image. It's the content that you share. And if you're sharing great compelling content than that is how you're going to grow. These applications are incredibly intuitive and they're really easy to use. And if you're using them at all and you're scrolling through these feeds, which you should be to get an understanding of how they work and some of the content that you might want to create later on, you'll find out what works. Just have a photo of yourself. Just write something simple in your bio. Write your theme, something that people can expect to see when they come to your page. And pretty much any username matters. Username doesn't even matter anymore as long as it's relatively easy to read and type out on your device. So we're not going to be targeting that low-hanging fruit in this class, we're gonna be talking about the meat short-form videos, which is how to create epic short-form videos that people are going to want to engage with that they're gonna be excited for you to post every day and they're gonna look forward to your new content coming out. And they're going to share it with their friends as well. That is the most important part of short-form video and growing on social media these days. So that's what we're gonna be focusing on in this class. But with that out of the way, guys, let's talk about the class project, a very central part of this class and something that I would like you to try. And then we're gonna move on and start talking about how to find ideas for your videos. And there's a million different ways to find ideas. And I got all the best one saw. Share those tips with you guys in that lesson. 3. 5 Day Video Challenge!: Of course, like any great class here on Skillshare, this class has a class project, and if you guys have seen it anywhere, other courses, my class projects have all been pretty straightforward. I think it's just post a few pieces of content that you create, but I want to challenge you guys with this one, and I want to do a five-day content challenge. I want you to create five short form vertical videos in five days. And I know that this might sound like Shawn, I haven't even created my first video yet. How am I going to create 55 days wall sit through to the end of this class and I promise it's going to be so much easier than you actually think it is. There's so many ways to create videos, and I'm gonna show you how you can use old footage that's on your phone from some random trip in 2015. How to turn that into a really awesome short-form video that definitely has viral potential on pretty much all the platforms. Once you go and create those videos, I want you to come back here to the class project and share one or two of those videos. Or you can just post them on your social media accounts. And then upload that link to the class project. But don't just upload a video or a link and leave it. I want you guys to tell me about your journey. Talk about what it was like for you to create those ideas. What's the theme of your page? How did you find those video ideas? What apps did you use to edit them? And just kinda talk me through your creation process. This is such an amazing way to see how other people that are just like you creating their short form vertical videos and where they're getting ideas and all of these things. So you guys are just as creative as me and I want to see your creativity. And I want to turn this project section into a great resource for students to go and see what other people are doing. So I really hope you guys take the time to do this. I'm gonna be doing it. I'm going to be posting my videos there and walking you guys through my creation process a little bit more. You're going to see plenty of that in this class, but it'll be good to write some notes out and give you guys some more tips in that project section. But with a project out of the way, guys, let's talk about finding ideas for your videos. 4. Finding Video Ideas: In this lesson, I want to talk about how you can find great ideas for your short form videos. Now there are a million different ways you can do this. You can pull inspiration from pretty much anywhere for creating these videos. But I have a few solid tips for you guys in doing so. Now first and foremost, one thing you should know about short-form video is you don't have to reinvent the wheel. Posting completely original content every single day, multiple times a day is not easy to do unless you're a creative genius and you just are constantly coming up with super cool ideas, then maybe it's possible, but you do not need to be posting fully original content every day. There are millions of amazingly creative people posting awesome short-form videos. Every single day. We have to do as creators is look at the content that they're posting and just repurpose it with our own content. I think about 50% of my content is completely original ideas that I come up with and that I create. And then the other 50% is basically just following trends, looking at other awesome creators that I look up to that create videos and taking their video and using the same song and then putting my content over the top of there. So you're not plagiarizing content in any way. You're just using the same video idea. Now some people might hear this and say why you really shouldn't be copying other people's content. But in the short form video world, this is the norm and this is what people do because there are trends on social media platforms like Instagram and TikTok. And It's really important to follow these trends and we have a lesson later on in this class. We're going to talk about trends and how to find them and how to take advantage of them. But when you're creating your content, following these trends is one of the best ways you can grow early on. And yes, you should be posting some original content. But following trends is going to help your account grow much faster, especially in the beginning. So no need to reinvent the wheel guys. It's okay to look at other creators and pull ideas from them. And that leads me on to my first for finding ideas for your videos. And that is just simply scrolling through your social media platforms like TikTok, like Instagram or YouTube shorts. And just taking notes of some of the things that you like that You see. I think if you're going to be creating short form vertical videos, you need to be consuming them as well. So usually what I like to do is I'll sit in the morning and I have my coffee, and I'll just scroll Instagram Reels for a little bit or TikTok. And I'll just take notes of some of the things that I see and I'll save reals or TikToks that inspire me that I think have a great music. Or they just cut to the audio really well, or everything just works. All save those and I'll write out ideas and I'll think about how I can replicate those rules with my content. Now building off of this, if you already have a theme selected for your channel, so say you're gonna be focusing on cars or makeup, or illustration or food. Find other creators in that realm that are absolutely killing it. Look at the people that are doing really well and watch their channels every day and kinda get a feel for the content that creating and take notes of the video ideas that they have. Because if they're doing well in that niche, posting those types of videos, chances are you will do well in that niche if you post those types of videos as well. So for example, there's a photographer on Instagram and TikTok and he's also one of my great friends. His name is Andrew optics and any posts really cool videos about photography. Sometimes it's cinematic stuff, sometimes it's tutorial stuff similar to me. And I find a lot of inspiration from his type of content. He posted this really cool video of him showing some of his favorite warm edits from over the years. And I thought it was great and with the music and everything. So I basically just took that same video idea and posted it on my page with my photos over the top instead. So it's basically the same video structure, the same video. It's just with my content. And then a bunch of other photographers started posting this as well because it became a trend. Now you can find video ideas outside your niche as well. Look at some of the other big creators that are posting in different niches. And look at some of the topics that they're posting about and how they're formulating their videos. It's often very easy to adapt content from completely different themes, but make it relevant to your theme like this real that I found. I thought it was really cool and I like the music. And originally it wasn't trending in the photography realm if people were just putting clips over this song. But when I watched this video, I was like, Oh, I could do this, my photos, I could do a little editing tutorial with this song. So I took that video and I adopted it and I made it into this editing tutorial, and it did really well. So like I said, finding ideas for your video is very easy once you have your theme in place. So let's make a quick example now let's say that your theme is cooking, and you wanna make videos about cooking. Well, there's so many different videos you can make. You can make recipe videos where you're showcasing a recipe and you're walking people through that recipe. It could be a story of you and your relationship to this type of food that you love eating. There's a crater by the name of Doobie on YouTube. And she does this really well. She tells these really compelling stories of her relationship to food and how it fits in with her culture and her family. You could do behind the scenes of your kitchen where you're showing some of the things that you use. And you can even go out and showcase other people's cooking setups and some of the recipes that they're making. There's so many things you can do once you have that theme in place. It's kind of like building a tree. And then as the tree grows, the content ideas just start flowing and you can create tons of different videos all about this one topic. I think the most important principle with finding ideas is to just consume content. And as you're watching, come up with ideas based on the music that you're hearing in the background of those short-form videos, what they're talking about in those videos, what are they discussing or, or do they showcasing? As well as how does the music in that video fit in with the visuals of the video? And how can you change the visuals to make it relevant to what you're doing? Now we're going to talk about trending songs and sounds later on in this class. I have a full section on it because it is super, super important. But you are going to hear me mentioning music throughout the class because it's so central to short-form video. 5. Creating an Engaging Video: Up until this point, we've kinda talked about the broader concepts of short-form vertical video and some of the more fundamental pieces of short-form video. But in this lesson, I really want to dive into what makes a great short form vertical video. Now first and foremost, a great short-form video keeps your viewer engaged from start to finish. Viewer engagement is the most important factor with how you video is going to perform on social media platforms. While short-form videos can be anything from four seconds to even three minutes long. Now on certain platforms, the first three seconds of your video are the most important part of your video because that is going to set the tempo for what the viewer can expect in the rest of the video. And it's either going to hook them and keep them watching or they're gonna get bored in the first three seconds and move on to the next video. Attention spans are at an all-time low in this day and age. So it's very important to keep the energy in your short-form videos hide the entire time. So eliminating any content that's not centrally relevant to your video. And just basically keeping the pace going throughout the entire video. The main goal should be to maximize watch time, keep your viewer engaged the entire time, and then also have them re-watch that content over and over and over again because it's so good. And then eventually save it and share it with their friends. That's what's going to lead to the most success on social media. And that is why videos that are anywhere between 415 seconds long or the best-performing short-form videos that you can make. They keep your viewer engaged the entire time. And it's easy for your viewers to re-watch it over and over again, like this 8 second video by my good friend Zach. It starts off with a really compelling epic shots, and then it's just a bunch of very quick cuts over eight seconds long. That's kinda tell a story and they keep the viewer engaged the entire time this video performed extremely well as wide as you can see. But if your videos are gonna be longer, anywhere between 45 seconds and 90 seconds, you really need to make sure that you're paying attention to all the clips in your scene and just keeping the energy generally high. So here are two longer videos that I found that I thought were really good examples of keeping the energy high and keeping the viewer engaged the entire time. So this is a video by page illustrations on TikTok. And I love this video because it is a bit longer, but she instantly jumps into what she's doing. She's not spending five seconds setting things up or choosing the right brush or anything. She's just boom straight into it. Beautiful visuals and she's painting just a beautiful little scene with some nice music in the back that definitely matches the theme of the video. And as you can see, she's also doing a lot of cuts throughout the video. So there's one line cut, one line cut, one line cut, and it just keeps the energy very high. And cutting quickly like that is going to keep your viewer engaged. And I said another video that I'd like to highlight as well. It's by Carlos D. Harris junior. He's kinda talking about productivity things. And he's giving some really solid tips on how to be productive in the mornings using what he calls a 90 minute focus sprints. So he instantly jumps in, introduces what he's going to be talking about an already in the first five seconds, There's a ton of cuts and the video, and he basically does that throughout the entire video is constantly cutting and he's constantly talking as well. And all of the things that he includes it in the video is centrally relevant to the content that he is talking about. So it's very focused and straight to the point, and it's also providing a ton of value. So while pages video was pretty inspiring and it was visually beautiful as well, Carlos video is also visually beautiful, but it's packed full of value. It's inspiring, and it's still high tempo. Now there are a few tips that you can follow to keep the energy high and your videos, and I've already mentioned a few, but let's go through them now. The first one is just having a lot of different cuts. In your video. You should constantly be cutting two different angles or different things in your scene. Just make things interesting. Paint a picture and someone's head. If you only have one shot and your video, and it's a one-shot video, it better be extremely beautiful or extremely short as well. Number two is to use the right music. You want to make sure that your song number one is trending, but also that it matches the visuals in your scene, like pages video, the music in the background was perfect. It just match the vibe. It was really peaceful and beautiful. So not only did it match the scene, but it was also trending as well, and that helped her video do extremely well. So upbeat music can definitely keep the energy high. And I think it's important to think about when you're making your short videos. Next up is to add text to your videos. Adding text to your videos gives another visual element that will help keep your viewer engaged from start to finish. I didn't Texas super easy and I'll show you guys how to do that in the editing section of this course. But you can add text, whether it's titles or you're doing a complete word for word transcription. Or you're just kind of having some inspiring words pop up over beautiful visuals. No matter what that is, having texts is a really great way to keep your viewer engaged from start to finish. And last but not least, cut out anything in a video that is not centrally relevant to the topic that your video is about. Even if you cut down your video and you're like, wow, this is a short as I can make it. I guarantee you can probably still cut down 20 to 30% of that video was short-form video. Less is more. You really want to get rid of any of those pain points in your video where people start to fall off. And you want to make sure that everything is completely centrally relevant to your video topic. Now another thing that compelling short-form videos often have is they tell a story in some way. And even if you have a 4 second video, you can tell a story in four seconds, like this cinematic video that I shot with my friend Zach were on the beach at sunset. It was beautiful. It's four seconds long, but it kind of tells the story of us having this moody sunset on the beach. And it's kind of moody and isolating and a bit melancholy. But it definitely does convey those emotions and it tells that story in a simple, yet easy to understand way. This is another real that I made in California. And it's the story of me capturing a bunch of film photos in one day in San Francisco. So it starts off with me loading my camera. I have some cool sound effects in there. And then it just cuts to some of the photos that I captured on that day in San Francisco. So it's simple, but there is a story there and a lot of the most successful short-form videos that you see do tell some type of story, whether it's a really detailed story like Carlos has video where he was giving you a ton of tips and walking through his entire day and from a linear perspective. Or if it's something as simple as a 4 second video where you're just conveying some emotions no matter what it is, having some sort of story and your video is very important. Next up, a good short-form video should add value in some way, whether that's concrete educational value, like the videos that I create about photography, where I kinda get people photography tips or productivity videos like Carlos has videos or cooking tutorials. Those are very easy to understand and in terms of the value that they give. But value can come in other forms as well. It can be in the form of inspiration or entertainment, or comedy, or even just a cute video of a cat can be value for some people because it makes you feel good. It makes you laugh and it makes you want to go kiss your cat or something, you know, so, so that is still a form of value. So there should be some value in some way, it should appeal some type of emotion in your viewer. That is very, very important for the success of a short-form video. A good example I like to give about this idea is my good friend kyle Velez. He's an amazing drone pilot and he floods what's called an SPV drone that is very difficult to fly, but it has amazing potential for capturing really cool video. So this video, It's one clip. It's not very long. And it doesn't have any concrete value in the census, not teaching you anything or anything like that. But it is just visually stunning and the sound goes perfectly with it. And it creates value in the form of inspiration and beauty. So by you can come in all different shapes and sizes. And I want you to think about that when you're creating your video ideas later on. But now that we've talked about some of the factors that go into creating a compelling short-form video. Now I want to dive a little bit more into some of these topics, specifically music and trends, because this is very important for the success of these videos. And I want to make a full lesson on it. So let's move on to that lesson now. 6. Finding Trending Music: In this lesson, we're going to talk about trends and how to find trends and how to use trends to help grow your account especially early on. Now like I said earlier on in this class, I'd like to do a mix of original content and also trending content because that trending content just does have so much viral potential. Now, trends are almost always based around a sound or music, any type of audio. So on TikTok, it's called TikTok sounds, and on Instagram it's called Instagram Music. Youtube shorts doesn't have a feature where you can plug in music. So if you're creating YouTube shorts, there's no way to add music into your video. After the fact on the app, you have to do it in your own editing software. And that also means that having a trending song on your video is not going to put it in a better place to rank on YouTube shorts. On YouTube shorts, It's more about just having really engaging content without the added music aspect of it. Trending music is super, super important for your short-form videos. And a lot of the time when I'm looking for video ideas, I'm finding songs first on TikTok. This is really easy. If you're just scrolling your feed. You might see a few songs that play multiple times. If they keep showing up on your feet, chances are that song is trending. Another way to find it on TikTok is when you go to post a video on the top, you can tap on Add sound and then it'll just show you the viral songs at that moment in time. And you can choose one of those viral songs and then your video will be at a much better starting point on Instagram. It's also really easy. You could just scroll your real speed and the same thing. You'll notice that there's a few songs that might keep popping up. Then you can just tap on that song. And sometimes it'll have a trending icon next to the song name. Some people don't have this feature. So if you don't have that feature, that's okay as you're scrolling your feet and if you see any rules that are doing incredibly well, they have a lot of likes, a lot of comments. Just look at the comments and look at how recent those comments are there within the last few days, chances are that song is still trending. But if there are few weeks old, It's probably not trending anymore. So that's a really good way to find trending music on Instagram. Now if you can catch one of these trending songs early on and creative video on this trending song, you have so much potential to go viral. So for example, I found this song, I think at the time it had like only 200 reals that were created about it, but one of them was just blowing up. This guy had like two or 3 million views in a few days. And I saw the potential there. So I made a real really simple, took me about 20 minutes to make and I just added some texts over the top. And that got 500 thousand views and 30 thousand likes in just a few days and it's still growing, it's still going as we speak. So if you can find those trending songs early on, you're gonna put yourself at a much better starting point. Like I said, trending music is incredibly important for these platforms, but it's also worth noting that there's often a trending video style that also goes along with that trending song. So this one, for example, this was trending massively for a long time. And it's basically photographers showing their editing process to this really simple song. And as you can see, each significant moment in the music changes to a new cut and a new part of the editing process. Now one of the reasons why this was trending is because it's very easy to make. Anybody can make this very quickly on their phone just using some photos that they have. So this one was trending quite big and a lot of photographers saw a lot of growth based on short-form videos with this music and video structure. Another example of a trending video that matches a trending song is this dance by James Derek. You guys might have seen this all over the internet. This is a really popular song and dance correlates with this song. So a lot of craters are doing this same dance to this song and just putting their own spin on it or doing it in a new place or adding some cool effects like that. So as you can see, James and his friends are here dancing and it's catchy, it's fun and it's a good example to show the link between the video style and the audio and how they kinda come together to create that trend. And here's one more video that I found yesterday that I think shows a good link between a trending videos style and a trending song as well. I was scrolling my Instagram Reels feed and I came across this video using Kanye West song. I think it's called violent crimes. And it's kinda this dreamy cinematic song that goes perfectly with videos from nature. So that's how this real. And I was like, Oh, this is really cool. I like this. I think I can make something similar to this. So I clicked on the song and then I just started watching all the videos that people were posting using that song. And generally speaking, they were all pretty similar. They're all really cool cinematic videos of nature. And they're pretty simple as well. Some of them just have one shot. Some of them have upwards of four or five shots, and then they cut on the lyrics. So I thought that was really cool. And then some people added text as well. So I thought those are all really good ideas. And I actually liked this song so much that we're gonna be editing to this song in the editing section of this course later on. So I recommend spending some time and just scrolling your feeds to find these trending songs and kinda see what people are doing and how they're adapting. Sometimes one song will be trending and then two weeks later, a remix of that song will be trending with a slightly different video style that goes along with it. So just kinda pay attention, consume some content and get a layout of the land That's going to help you get on these trends early. The more your present, the more you're consuming content and staying up-to-date with the things that people are posting, the better off you're gonna be with funding and jumping on these trends early on. Now later on in the editing section of this video, I'm going to show you guys how you can take a trending video, whether it's a TikTok or a reel, and then adapt it with your content over top and how to cut up the video perfectly based on the music in that video. But before that, we have a few more lessons to get to. So let's move on to the next lesson. We're gonna be talking about how often you should be posting. 7. The Best Time to Post: In this lesson, I want to talk about how often you should be posting these short-form vertical videos to have the most success on social media. And I think one of the most important principles to understand with posting times is this idea of quantity versus quality. In the past, social media was all about quality. It was about posting the best type of content that you could create. And maybe not posting as much, but really posting super solid content. But today with the viral potential that each video has, quantity is so much more important than quality. And that's why with short-form vertical videos, you should be posting as much as you possibly can. I think generally speaking, one post per day is a great target to hit. And that might sound difficult for some of you. And maybe it is, maybe some of you guys are very busy. You're working a full-time job and maybe one every day is not feasible, especially in the beginning when you're still learning how to do things. And that's totally fine in the beginning. If you can't post every day, that's fine. Just post as much as you can. Maybe that's every other day or every third day. But as you get better, it is a good idea to try and ramp up that content and post as much as you possibly can with this new trending music feature and the speed at which our viewers consume these videos over and over again. They're so short and they can just keep scrolling their feed. The more content that you have out there, the more chances you're going to have of hitting one of those trends and growing. So I think one post per day is a great starting point. If you can do more than that, That's awesome. If you could post a four times a day, that is amazing. That's gonna be great for your growth. You're gonna get a ton of great content out there. But if you can't do that, if you have to post every other day, that's fine. Just try your best to post as much as you can once if I have for you guys to create content a bit faster is to reuse clips that you've used in old videos. This is what so many popular creators do. They'll just reuse clips that they used an old videos and repurpose them with new songs or in a different order. So say for example, you posted a video on TikTok or Instagram a few months ago and it just didn't do very well. We'll post it again and just use a new trending song in that video. Or say for example, you had a video that did really well and people loved it. You posted that a few weeks ago, a few months ago. It's okay to post that again, to just put a new song on it, repurpose the content a little bit, and then post it. Once again. This is great because you know, people already liked this type of contents. So you can simply repurpose your content and then post it once again, this will help cut down on your workflow quite a bit. And a lot of the short-form videos that I post, I actually reuse the same clips in every video. I just structure them differently, a different song, and it is a completely different video, but you will see some of the same coin flips over and over again. Now some people will take this to the extreme. There's some accounts on Instagram and TikTok that post like ten times a day. And what they'll do is they'll just use the one clip or a few clips that have shown to do well. And then they'll just post those clips with a bunch of different trending songs. This is kinda like a shotgun approach, but it's actually been working for some people. I've seen some accounts that are posting 1020 a day and they're just blowing up because it goes back to that idea of quantity over quality. Most of the videos they post don't end up ranking. But the ones that do, sometimes those videos are really blow up and bring those people a bunch of new followers. So that is worth noting. Not every video your post has to be completely unique and original. It's totally okay to reuse clips. Now in terms of posting times, this is also less important as it used to be, because the success of your video relies much less on your immediate follower base these days and more so on finding new people and then having those new people interact with the video. So then these platforms can share your video with even more new people. So I recommend experimenting with your videos for week, post them all at the same time and then maybe the next week post them at a different time in the morning and then the week after that post them in the evening. Experiment with this and you're going to find what works for you. Originally, I was following my Instagram insights and I was looking at one of my audience was most present online and I was always posting it that time and it was okay. And then I started posting in the morning, which had my least amount of followers on at that time. And they also did okay, so it's not as important as it used to be. I recommend just experimenting with this a little bit and you'll find what works for you. But now that we've talked about how often you should post and we talked about this idea of quantity over quality. Now let's talk about how you can create a content plan. So you can create a week's worth of content in just one day. So you're not just floundering to edit a video every single day of the week. Um, that can be a lot. So let's talk about that concept now. 8. Creating a Content Plan: Now let's talk about creating a content plants. You guys can knock out all your content in one or two days and then just post those throughout the week. So usually what I'll do is I'll just sit down in the morning, usually Sunday morning, and I have my morning coffee and I'll sit there and I'll just watch content. I'll just consume some content. I'll kinda get a feel for what people are posting. Look at some of the trends. And then I'll just start writing out my video ideas for the week. And I usually do it in Apple Notes. Apple Notes is great because it's like on my phone and I can just watch and then swipe over and type out some notes. And I usually make notes of some of the clips that I think I might use with that trending song. And I'll also save that video. So I'll save it to Instagram or TikTok or wherever I'm watching that video on whichever platform it is. And then once I have those basic ideas, then I'll sit down and I'll really flush those ideas out a little bit more. So if there's a script involved in funding to be talking to the video, then I'll, then I'll write that script. Usually just a really simple script. These videos are only 15 to 45 seconds long usually, so they're not super detailed or anything. And then I'll make some notes of maybe some of the B-roll that I need to add into those videos. Or if it's a cinematic real think about some of the content that I already have that I've shot. Maybe it's a drone shot or a really cool cinematic clip, or even just an iPhone shot. And I'll make notes of those as well. This planning stage where you're really writing out ideas. It's super important for distinct, organized and making sure that you get everything done in the past. I should just wake up and create a real every day and I had to be super creative every morning and it's really hard to stay consistent that way. So taking the time to really write out your ideas in the morning or whatever works for you is great for solidifying those ideas and also making sure you kinda have a diverse amount of content for the week. But after you write out your ideas and new script, everything out. Now, it's time to film. Now sometimes all film on the same day. Sometimes I'll film Sunday morning after I skip these ideas, or Sunday evening, or sometimes I do it Monday morning as well. But no matter what it is, just find a time to film that works for you. And once I have those video ideas locked in, I'll go into my Google Calendar and I'll add those video ideas on all the days of the week. So for Monday I'll have my video on polarizing filters and why I think they're great for landscape photographers. And then on Tuesday I'll have a video about iPhone photography, tutorial about iPhone photography or something like that and so on and so on. If you don't use Google Calendar, that's fine. You can also just do this in Apple Notes or to-do list is a good app for planning as well. Oftentimes I'll use to do this and then on every day of the week I'll have post this specific video on this specific day. So it's just nice to have some sort of app where, you know, this is what I'm posting on this day. So you need to make sure it's done by that day. But once you've planned everything out, It's time to finally shoot your video guys. So in the next lesson, we're going to talk about how to shoot beautiful videos using your iPhone or similar device. Or if you have a professional camera and you want to shoot on that, that is totally fine too. We're gonna be talking about that in the next lesson. And I'll give you guys tips for doing that. So with that said, let's move on to the shooting lesson now. 9. Filming Your Videos: So by this point in your video creation journey, to be honest, you've done all the hard stuff already. You've already caught with your video ideas. You've already found some trending music to use in your videos, and now it's time to do the easy part to shoot the video. Now, as I said before throughout this class, using your iPhone to familiar videos is totally fine. You don't need anything else. All the other modern phones on the market are just as good as well. Now when you're shooting with your phone, I recommend shooting in ten ADP in 30 or 60 frames per second. Now the reason why we don't shoot in for K is because Instagram and TikTok and all these platforms compress our videos anyway, so it's much easier to just shoot ten ADP, which results in less compression and also will save a lot of storage space as well because for k videos take up a lot of space. Now, I recommend just using the normal built-in camera app on your phone. I'll just use the camera app on the iPhone. I'll just switch to video. Make sure it's intended ADP in 30 or 60 frames per second, and then shoot a bunch of video. The camera does an awesome job at exposure. And if you do want to reduce the exposure a little bit, you can just simply tap and drag down on the screen to make it look darker. This is great if you're capturing like a sunset or something and you really want those colors to come out, just tap and drag down. And that will really allow those colors to come out of the sky. Now, if you're filming yourself talking to the camera, or maybe you're dancing in front of the camera, or you're filming yourself, cooking or whatever it is. One of the most important pieces to a good video is making sure that you have enough light in your scene. If you're trying to film in a dark room, it's going to be hard for the camera to capture your scene with good image quality. That's because if it's too dark, the camera blasts up the ISO and that reduces image quality quite a bit. So I always recommend shooting near a window or a door or something where there's a lot of natural light spilling into the room. And if you don't have anything like that, if you live in Norway and it's winter, I've had somebody actually telling me that there's no way for them to get natural light in the winter, it's too difficult. You can simply pick up something like a ring light. They're really cheap on Amazon. And that will be a great way to get some really nice bright light in your videos. I also want to make a note about audio. If you guys are recording audio, these phones recorded audio awesomely these days. So you could just use your phone to do that, but make sure you're not somewhere that's way too loud or in a room that's too echoey. So it's nice to be in a room that has a lot of soft things in it because that will help reduce the echo in your scene and make sure you're just not out on the street where there's barking dogs or there's a loud road behind you. There's not a whole lot you need to do with audio because these phones are so good these days. But just think about it. If you are going to be filming yourself talking, if you're going to do a voice-over, you can use the voice recorder app on your phone as well. Those sound amazing. Just keep it relatively close to your mouth and make sure you're in a quiet room. Now, I always recommend a small tripod as well. You can pick these up online for super cheap and make sure it comes with a little phone holder as well. So you can just put your phone in there and get nice stable footage that way. Now, if you do have a proper professional camera like the one I'm filming on now. And you do have some video experience. You can totally use your professional camera to film these videos as well. All you have to do is turn it sideways and then you can just film and whatever video mode that you usually fill them in. But one thing to know about this is going to result in more work because you have to take the SD card out and you have to import the footage and all that stuff. And while I do use my professional camera for a lot of my videos because this is my job. I shoot photos and videos for a living and I'm really well-versed in it and the workflow is easy for me. For a lot of you, it might not make sense. And using something like an iPhone is so much easier. And that's why actually a lot of the videos that I do shoot our shot on my iPhone anyways, another thing I want to mention in this class is you actually don't need to shoot a lot of the footage that you think you need to shoot. If you have a phone and you've been capturing videos over the years, you can just look back through your camera roll and find cool clips and then plug those into a timeline over a trending song. And boom, you have a video that's ready-to-go already. These phones are so smart nowadays that you can actually search a location on the phone and it'll show you all the videos and photos that you've captured at that specific location for so for example, over the last two years, I spent a lot of time in Lil'wat two, which is the southern point in Bali is this really cool vibe, the beach town. And I've captured a ton of amazing videos of sunsets out there and things like that. So all I have to do to find those videos is gone my phone and type in the watt two or 2021 or et cetera. And then all those videos will show up. And it's really easy for me to find them and then upload them into my editing app. But yeah, there's really not a whole lot that goes into filming videos these days because the camera technology that we have is so amazing and it's so simple to use. So we don't have to worry about all these crazy camera settings if you've got the basics that we've talked about in this video down, then you're good to go. That's all you need to know. And you're ready to start filming some great videos. But once you shoot your video or you source your footage, it's time to edit it and put it all together into one video. So in the next lesson, we're going to talk about editing your videos. And let's move on to that lesson now. 10. Editing Your Videos: Now it's time to sit down and finally edit our videos, guys. And this is probably one of the most creative parts of the journey. We have so much flexibility in the editing process, and it's so much fun putting all these clips together. Now I think a lot of people are a little bit daunted by the editing process. These apps that can be kind of confusing, especially if you're trying to edit on your computer. But even the phone apps can be a bit confusing if you don't know what to look for it in the beginning. But in this lesson I'm going to make it super easy for you guys and show you how I edit one of my short-form videos to post on TikTok and Instagram. Now, I'm going to be editing on my phone using an app called Splice. But there are a million other apps that you can choose from just to name a few of the other popular ones. There is VN, video editor, cap cut, Adobe Rush. There are so many more. If you just go and search the app store, you're going to see probably hundreds of results. So just choose one that you like and you can test out a few different ones if you want to. I like Splice because I think it has the best features available. I do believe it's paid, but it's very cheap. And for me it's worth it because I'm creating content quite often. Now you totally can edit your videos on the actual platform, so you can edit your videos on Instagram or on TikTok. However, I think it's much easier to edit in a dedicated editing app because they have way more features like transitioned and effects and better coloring options that you can use as opposed to if you're actually editing your video on the Instagram app or in the TikTok app. So if you're familiar with those, you can totally edit in there. But like I said, I like to use an external app because I think there's more features available to us. You can also edit on your computer. And I actually do edit a lot of my videos on my computer using Final Cut Pro, especially the more cinematic stuff where I'm shooting with my camera and my drone, It's just too difficult for me to get those really large files onto my phone and I need to be able to color them and everything. So it's much easier for me to do that on my computer using Final Cut Pro. So if you do know how to edit on your computer and you're more comfortable with that. You can totally do that. All the editing principles I'm going to show you in this lesson translate perfectly over onto any editing app that you want to use on your computer, because all the features are pretty much the same. The capabilities of the computer certainly are much more. There's more that you can do. But everything I'm going to show you here in this lesson, editing on my phone, you can do on a computer as well. But now let's jump on the phone and I'll walk you guys through one of my edits. Now the first thing we need to do is get a recording of the audio and the video of one of the rules that we found inspiration from. This is really helpful because we can just cut exactly where the other video cuts and we don't have to worry about finding the best places in the song to make our cuts. So what I'm gonna do is open up my saved posts on Instagram. So I found inspiration for this track on Instagram. But if you're using TikTok, It's basically the same principle. I'll go ahead and find that video. So this is my saved video section and I can find the video that I found inspiration from. I think it was this one. It's really cool. I loved the texts in this video, so definitely inspiration from that. Once I find that real, I'll go ahead and watch it. And this is the one I originally imposed inspiration from. I liked the text and the cuts. Now this is a drone shot. This is edited on a computer, most likely. But if I click the song here, Kanye West, violent crimes, we can see a bunch of videos that people are posting using this song. Like I said, this is great for pulling inspiration. There's a ton of really cool videos here, and I like this one with the text and the cuts are really nice as well. They're cutting to the music perfectly. I might use this one, but I'm just going to look through a few more. I love this. Just an iPhone shots, so simple. That's, that's definitely Bali sunrise involving beautiful. Here's another really cool one. Love the cinematics here. Really simple but just beautiful. So I think I'm going to use this one because I like how it cuts to the music. And I think I can find, was this four or five eclipse that they're using in this video to add it into my video. So now all I have to do is go ahead and screen record this video to do that. If you're using an iPhone, you just swipe down on the control center and then you tap Record video and make sure when you're doing that you start from the beginning, so swiped down onto it and let the whole thing play all the way through. Then once it's done, you can go ahead and stop that recording. So now what we need to do is open up our editing app splice and put that clip into our timeline. So when I open up the Splice app, I'll have to do is tap new project down here on the bottom. And the first thing it's going to ask me to do is input a clip. Now I just got that screen recording from our reference video. So that's gonna be the first clip that I add. So I'm going to tap that on the bottom right-hand corner. Hit Next, and then I can title my project, Kanye West songs, something like that. And for aspect ratio, we're going to choose one of these first three. Now they're all the same. They're all 1080 by 1920s, which say vertical format. And then I'll just go ahead and tap on Instagram Reels because it doesn't matter, they're all the same. And then I'll hit Create. Now this will open up our video in the timeline and I know it looks a bit confusing, but trust me, it's actually quite simple. This right here that I'm dragging is our timeline so we can see our video. And if I hit play, it will play the audio as well, which is great. We want that because it's going to make it much easier for us to edit art clips to that song. Now what I'm gonna do now is I'm going to tap on our clip and tap it again and then hit extract audio. And that's going to pull the audio out of that clip and put it on the bottom audio bar. This just makes it easy for us to visualize the song and nowhere to make our cuts. Now what I'm gonna do is find the start of that clip and then cut that off. So I think the start of the clip is right here. Yep. So I'm going to go right here in the audio and I can see where the audio kinda start. So I'm going to tap the audio, I'm going to tap split and then I'm gonna do the same thing with the video above it. And then I'll just delete that whole first half because that's not really anything important. Then I'll go back in line that audio up one more time. And then we're gonna do the same thing on the back. So let me zoom out here and then let me just play this so I know where it ends there. That's the, that's the start of the second, because everything plays in a loop on short-form videos. We wanted to make sure we don't get the extra loop bit. So I'll cut the end of, I'm gonna play it back one more time just to make sure the audio that we have is nice and clean. Awesome, That looks good. We have all of the audio that we need it, but now it's time to add our own clips over the top of that audio. So to do that, it's pretty easy. You just tap media here and then it'll bring you to your camera roll. Then you can go through your camera roll and find the right clips. But unfortunately, all the clips that I want to use for this video are spread out throughout my entire camera or from several years of shooting video on my iPhone. And my idea for this video is to show some really beautiful sunset clips from sunsets that I've seen out here in Bali. So unfortunately, it would take me forever to go through recent. So what I can do instead is just use the search function on my camera roll. I'll open up photos here. I'll go to Search, and then I can search something like sunsets, Indonesia, and then video. And that will bring up all the videos that I've shot of sunsets out here in Bali. And that's so handy, being able to search like that and find my clips quite quickly. And then I can just go through here and tap and hold and play the ones that I think might be nice. Definitely this clip, this was from Samba, an amazing sunset and somebody will probably one of the best ones I've ever seen. I'll go ahead and tap Select and the top-right and tap that. I can already tell that this one is amazing. This was a sunset just really close to our house actually. So I'll definitely do that one. Here is a rooftop one. This is from our old Villa, stunning sunset. So definitely that one as well. So that's three. We need one more clip to complete this video. Here's another one, the surfers. That looks pretty cool. It's similar to the other club that we have, this one. But I think it will still work. Let me look around, see if there's anything more in here. These ones are kinda cool, but it's, the image quality is a bit bad, so I might pass on that. This one is nice, but it's pretty dark. You know what, I think? I'm gonna go with this one up here, the one that we saw earlier. I think that's pretty nice. Sweet. So now once I have those four clips selected, I can top, I can tap down here in the bottom left. And then I can tap Add to album. And then I can create an album like sunsets in Indonesia, something like that. But I actually already made this album as I was preparing for the course, so I don't need to do it again, but I would just tap that sunset Indonesia right there and it would go in there. That's great because then when we go back into splice, we can tap on the top here on recent and then scroll down and find our album that we just added those photos to. So here it is, sunset Indonesia, boom, tap that. I have five clips in there and then I'll just add those four clips that I liked. So number one, I'll do maybe this one for number two, number three, and number four, boom, tap, Add. And now we have our clips into our timeline and they're all back here and they're different links. But that's okay. Now we can just go ahead and delete this original one. So now we don't have that original video that we screen recorded. We only have ours. Now all we need to do is cut our clips and line it up to the music, which is really easy to do because we have the audio waves down here. And then we can go ahead and add effects and texts and all that good stuff. So for this first clip, I liked this first part where that color is really popping. I like this part too though that's really nice. Maybe I can use that in a second part of the clip, but what I'm gonna do is just tap that clip and then drag the whole second half down. And I think the audio changes like right about here. So let's play it. I paused it right when the audio changes. So then I can just go ahead and bring my clip there. So let's try that. Perfect, perfect cut. I'm actually going to mute these clips as well. I can just tap that and click Mute just so we don't have the audio in there. I'm gonna do the same thing for the second clip. I'm just going to tap that and drag that in. Zoom in a little bit, make sure it's lined up with the audio. Let's try this. Okay? Yeah, right about there. You can see that in the audio wave boon, bring that down. Now for this clip, I don't really want it to start. All the way over here. I want it to like, I want it to be like right here. So what I can do is just split this in the beginning right there, tap split, and then delete that first half. And then make sure that second half is lined up. Right? Right there. Yeah. So drag that down. And then our last clip, which part of that clip DO want in here? Probably just this first part, although that's pretty cool that the surfer, but he doesn't, he doesn't catch the wave. So this guy does. Let me zoom in and see if I can get those people out of the foreground. To zoom in, I just pinch and drag. Okay, that's pretty cool. Or do I use this first part with the surface? It's got to be that part. It's gotta be that part. So I'm just going to cut this, this, this ending off here. And then we have our four clips. So let's play it back. Awesome. Now we have the base of our video and honestly you can just go post it like this. It's already pretty good. But one of the things that I like so much about splice, it's so easy to add effects and color grade our footage and do cool zoom effects and all that stuff. So the first thing I'm gonna do is make the contrast and the color pop a little bit. Now, with splice, if you tap on a clip, you have a bunch of features that you can do here. You can change the speed and they have filters here. So you can just try any of these filters and some of them, I look really good. That actually looks really cool, fiery. I wonder what it looks like. Let's just tap it and reduce the strength. Actually liked that. Well, that's crazy. Now the thing about Instagram and TikTok is people love saturation. So usually I wouldn't saturate my clips this much, but I find that people really resonate with highly saturated clips. So I actually am going to use that filter that looks really cool, fiery. Now let's try that again on the second clip here, let's scroll over, find that who polarized, that's, that's too much. Where is firing? I'm losing it here. There it is right next to it. And I think that's just a bit odd. I don't know, it doesn't look good on this clip, so I'm just going to go none. But what I am going to do is I am going to adjust that clip by tapping adjust here. And then I can bring the contrast up a little bit by just dragging that contrast slider up. I can go to saturation and I can increase the saturation a little bit. And then I can come over here to warmth. I can make it a little bit more warmer because I feel like it's pretty blue. I do like the blue, but I feel like it could be a bit warmer. I think that's good. I don't think we need to change our exposure or anything, but you totally can, which is nice. But yeah, that's what I would do for the color, but I also wanna do a quick animation on this clip. So what I can do here is make sure I'm tapped on that clip. I can scroll over to animate and then I can use the Ken Burns effect, which basically slowly zooms into the shot. So it just slowly crops your shot throughout the course of that video playing. So I can tap on Ken Burns, I can select the Start Frame, which is back here, just a normal frame. And then I can do the end frame, and I can just crop that image by taking both of my fingers and dragging in a little bit. Let's play that back. Let's see how that looks. Okay, that's way too strong. So I'm not going to zoom in Not much. I just want a really, really subtle pan. Let's try that. Maybe even a little bit less, just to show some camera movement. Perfect, love that. And I think this, this clip here looks good. Let's tap on that and just go to, let's try that fiery filter again here. How that look pretty extra, but we can reduce the, reduce the strength a little bit. So maybe we'll just go to like like 50. That's pretty good. I think that looks great. Now let's go on to the last clip. And the same thing, we're just going to come over here to adjust and we're going to increase the contrast. Maybe actually bring the exposure down a little bit. And then we'll, we'll increase that saturation. And then we'll also come over here to temperature and we'll make it nice and warm as well. And boom, That looks great. Now I can also slow this clip down and that's because I shot this clip at 60 frames per second. But the timeline that we're working in is 30 frames per second, which means I can show my clip down by 50%. So to do that, make sure I'm selected on my clip once again. And then I can tap speed down here on the bottom. And then I can bring it down to 0.5 times. Now that will make our clip longer, but all we have to do is just drag that back. And now that clip will be in slow motion, which is really cool. I love that effect. That's why I'm always shooting in 60 frames per second. So I have the ability to slow down my clips. So now that we've colored graded, we've added some cool effects. Let's play that back. Nice. To see. You. I think I'm gonna do one more effect on this last clip here. I'm going to do a Ken Burns, but I'm gonna do the opposite way. So all we have to do here is enabled. Ken Burns makes sure the first clip is zoomed in. And then for the second clip, we're just going to zoom out a little bit. So we're gonna, we're gonna pull out from the shop. Perfect, love that. I can deselect that. Now we have our clip and now all we have to do is add our texts and transition. So let's add texts. Now, adding texts is really, really easy. If you de-select all of your clips, you're going to see all these things here. Sounds voice overlay on the, on the left here next to media is text. Now I can just type the lyrics of the song. So falling is the first lyric. Boom right there. And then I can come down here and select the font. Let me just try a few different fonts here. This one is nice and moody. I can resize that. Maybe put it right here in the middle. Just make sure it fits in-between those little bars there. All right, that looks pretty good. Then I can just drag that all the way to the end of our clip because we're going to have texts throughout the whole clip. National looks good. Now, all I have to do is make a cut where those two clips cut. So right there, those two clips cut. So I'll make a cut there. And I'll just tap this, double-tap my text and edit that into dreaming, which is the second lyric here. Make it a little bigger to match the size of the falling lyric. Maybe make the following one a little bit smaller. Alright, now, move on to the third clip here. Do the same thing. What is the third lyric? Talking? Okay, let's do that. Talking. Make sure it's about the same size, make it smaller. And then the last one is in your sleep. So let's zoom out, find that part right there. The cut right there. So split that in your sleep. I need to make this one a little bit bigger to match the other ones. I think that's about right. Now. Let's play that back and see how that looks. Perfect. Love that. That looks super, super good. Now I am just actually going to come in here and I feel like now that I'm looking at that fiery filter, it just looks a bit intense, so I'm just going to bring it down. I'm going to drag it down to like 50. So we still have that effect, but it's not as strong. But I feel like that's everything that I wanna do with this clip that you could come in here and add cool effects. Or if you're trying to make something vintage, you have some really cool filters in here. All kinds of cool stuff that you can definitely play with, definitely be creative with. I'm not going to use those in this video. The music feature here, they don't really have any good tunes. I don't think if you're making a video and you're not using music from Instagram or something, you can use one of these, but I don't think they're all that great. You can add overlays so you can put images over the top is a picture of my cat. And I can put it over the top. Obviously I don't need that in this video, so I'm gonna delete that. Then. One of the other cool things that I like is the voice record feature here. So you can top voice on the bottom right. It'll count down. And then you can do a voice recording over your entire video. So like that video that we saw earlier from Carlos where you had that voiceover. You can cut your whole video. Then you can watch it back and record a voiceover over the top. And that's such a cool feature. It's so nice being able to do that. The last thing I want to show you guys is the transitions. Now what's so good about splice is once you add your cuts into the timeline, it automatically has these little transition icons in-between. And you can tap that transition icon and actually choose one of the transitions here. So I can top maybe color fade, and that will just fade into that second clip. Now, what that does is actually three times your video a little bit. So it's going to look really weird with the text and you have to kind of play around with it to get the text right. But if you didn't have the text, it would be much easier to do these transitions. And there's some really cool ones. I like the zoom transition and I've actually used that a few times in my videos. So you can see zoom in and that will just zoom into that next clip. But I think you guys get the gist of how to use this in all the capabilities that it has. Now once you're done editing your video, you just tap in the top right here, this little icon, the save icon. And then make sure you're selected at full HD, ten ADP and 30 frames per second, which is the native format for TikTok, Instagram, and Snapchat. I just hit save. Now we have that video right in our camera roll and we can go ahead and post that on whatever social media platform we want. But that is the gist of editing on your phone, guys. It's incredibly simple. All we have to do is make sure we have our audio in there, and then we can make sure our clips cut directly. When the audio cuts, we can add cool effects and all that stuff. Add text, whatever suits your fancy. It's quite simple. But I hope this lesson was helpful for you guys. But now that we have our video saved in our camera roll, Let's move on to the next lesson and talk about posting that video. And some of the things you need to think about when you're sharing your videos online. 11. Sharing to Social Media: In this lesson, I wanted to give you guys a few tips for posting your videos. Now there's not a whole lot you need to do, and I think it's pretty straightforward when it comes to posting, but I do have a few tips. Just help you out and give your content the best chances of performing well. Now, a lot of these tips are platform specific because platforms are a little bit different from each other. And when you go to post your videos on each platform, that there's a few different steps, but generally speaking, they're all pretty similar. But in this video, I'm gonna give you tips specifically for Instagram reels and TikTok as well. Now once you export your video, all you have to do is open up your app and then go to create a new post. So for Instagram, that's pretty simple and you just click the plus sign in the top and then you click reels. And then you can just tap on the little picture in the bottom left-hand corner and then select your video that you just created. From there, it's going to start playing your video and the video editor, but your videos already done editing, so you can just hit Add and then you can select Next, and then you'll be on another editing screen. Now this actually is pretty important. This is where you're going to link your music to your clip and you want to make sure that the music is linked to the clip, then what you're gonna do is tap on music and then go to saved. And then you're just going to choose the song that is in your video. So of course, we used violent crimes and everybody is, I'm going to tap that. And now what this is going to bring up is basically which part of the song do you want to use in your video for this video, it's all the way at the beginning. And if I turned my audio up, you can see that pretty closely syncs up to our solid, that you can try to sync these up perfectly, but you really don't have to. All you have to do is hit Done. And then you'll have this screen where you can see both of the audios next to each other. All you have to do is leave your camera audio all the way at 100 and then just drag the real songs volume down to one. So now you won't even hear this in the background, but instagram will still link that song to your videos. Your video will still show up on search terms. But if you bring it all the way to 0, then Instagram will relabel your audio as original audio and it won't be linked to that song. And we don't want that. We want to make sure we can show up on that song search. So once we're done there, we can just click Next and we can write out a caption. Now, the caption isn't too important, so you can just kinda right whatever, just a few words that's maybe inspiring or maybe you have some thoughts to share. This really isn't going to have a massive role on the outcome of your video. Just write what your video is about or some other general thoughts. Now one thing that is important is the cover of your reel. And you can change the cover of your real by tapping. And then you can choose a different clip from anywhere in your video. Or you can tap on the bottom here and select Add from camera roll. And then you can select another image to add into that scene. So whatever you want it to be, I usually add my photos. They're just a cool photo that that's going to match my feed. And that's it. I don't spend too much time on this. I just make sure it's a cool photo. Now you're also going to want to make sure that you check also share to feed. And this is important because if you don't select this, your followers won't see your real at all. It'll only go to the Explore page, which is great and sometimes realize can do really well, but you want to give it as much energy as you can in the beginning. And if you select this, your followers will see an often give it a nice little boost off the ground. So make sure you always check, also share to feed. You can always remove it from your feed later after a couple of days, but it's important to do that in the beginning. Then you can go ahead and crop your image to make sure it looks good on your profile grid. Below that, there is a bonus feature. And if you're American at this point in time when this course was being filmed, Instagram is actually paying creators to create reals. So I got selected for that program. So I get paid for the reals that I create. It's not much. But if I do have a video go massively viral and I get 20 million views, it's possible that I can make a few thousand dollars from that now. That's very difficult to do. But posting every day is increasing my chances, so I'm gonna keep trying to do that. But as of right now, this is only available to Americans, I believe, and hopefully they bring that to other nationalities soon. Now the last thing that you want to make sure of is you're using hashtags in your posts. I recommend using five hashtags for each post you don't need to add more. Instagram came out and they said five hashtags is enough. Anywhere from three to five is all you need for your posts to do well and just use hashtags that are relevant to your video. So for this video, I can type in cinematic, I can type in sunset. I can type in Bali, Indonesia, maybe shot on iPhone, just very simple, simple hashtags. And then I can also use one like Reels. Reels is one of those really large hashtags. So if you can rank on that, that's gonna be great. You can also try hashtag, reals, Instagram, That's another really big ones. I recommend using maybe two of those really big ones and then three hashtags that are very specific to the content that you're posting. So the location or if it's a sunset or a beautiful landscape hashtag. Landscape or hashtag, Beautiful Destinations is one that I like to use a lot for my more travel cinematic videos. If you're posting a video illustration, it could be hashtag illustration or the type of art that you're doing. Hashtags are really not as important as they used to be back in the day. And that's because the AI on platforms like Instagram and TikTok are so smart, they can actually detect what's in your video and share it with relevant users. So just add three to five hashtags that are very relevant to your topic. And that's gonna give you a video of the best opportunity for growing. Now, uploading your video to TikTok is very much the same process. So if you just open up the app and then tap plus on the bottom, then you can go ahead and upload your videos so you can see my video here. Boom, good to go. But once again, we need to add our audio to that video. So on the top here I can click Add sound, and then I can go ahead and search our Kanye West song. So I'm going to just going to search Kanye West, kanye West, violent crimes. There it is on the top. So I'm gonna hit add that and that's going to add it to our video. So obviously the songs are not sinking up at all. So I can do the same thing like I do on Instagram. Tap these little scissors here and then choose the right section. But if you don't want to deal with that, you don't have to. We can do the same type of thing that we did on Instagram with addressing the volumes. So I can come into volume here. I can drag my original sound up to maybe a 150% and then just drag the added sound down to one or 2%. And then we'll just hear our audio in the clip, which we already know a sync up to our video. But TikTok will attribute our video with the real song on the app. So then once you hit Next, you're just going to be in the same type of thing of Instagram where you can select a cover. Now with TikTok, it's not as important to have a curated covers. You can just choose any part of your video. I think my favorite part was this scene here, so I'll just hit save. And then I can do the same thing. Just type in sunsets in Indonesia, something like that. I would probably use the write something a little bit more detailed, but I'm just showing you guys an example here. And then I would do the same thing about five hashtags. Now, there are a few very massive hashtags on TikTok. And the one that I like to use is for your page, FY PIE. And that is a very massive hashtag, so I like to use that one. And then I'll just choose all the ones that are relevant to my contents. So in this video, same thing, cinematic. Maybe shot on iPhone, Bali or sunset, or just general hashtags that's relevant to my scene. Same thing like on Instagram. You don't need to spend too much time on this. Like I said, it's kind of low hanging fruit. The more importantly is just the quality of your content. After you've done that, you can tag people if you want to using this feature, or you can go ahead and add a location. So I'll just type Sarah Baia. Then you can add it to a playlist as well. So a few playlists here I have travel, photography, tips, photo editing, etc. This one will definitely go under travel because it's kind of a travel video. And then that's basically all I do for my TikTok posts. It's very straightforward. There's nothing that complicated about it, but I just wanted to walk you guys through this to make sure you're accounting for all the things that do have a little bit of importance. Now one thing to note is you might not always be able to find your song on both TikTok and Instagram if you're gonna be posting on both, which I recommend that you do. So if that does happen, it's okay to just upload your song as original audio. It still has an opportunity to rank, so it's not a big deal. Now, I recommend posting your videos on as many platforms as you can. So if you're creating for Instagram, go ahead and post those reels on TikTok as well. And if you're creating for TikTok, do the same thing, post them on Instagram as well. It doesn't take a whole lot of time and you're doubling your chances of success with every post. So that's what I do. Even though I create largely for Instagram, I post all of my videos on TikTok as well, and I'm slowly building up an audience there as well. So if you follow these simple posting steps, your video is gonna be off to a great start in the beginning, like I said, there's not a whole lot you need to do. You just kinda have to meet the bare minimum. But once you do that and you hit Post, It feels great to be finished with a video and then you can see it on your feed later on. And it's always a good feeling to go back and look at some of the content you created. But with that said guys, we have one more lesson. We're going to leave you with a few ideas to think on after this class. So let's move on to that lesson now. 12. Key Takeaways and Conclusion: We have made it to the end of the class. And honestly, I'm surprised you guys are still here. I'm surprised I didn't bore you to death with all the content that we've been talking about in this class. Of course, I am joking. I know I'm incredibly charming on camera, So thank you for sitting with me to the end of this class. But before we close things out, I just want to hit on a few things that we've talked about throughout this class that I think are the most important takeaways for you moving forward. So starting off at the top, if you really want to have success creating the short form vertical videos, I think it really starts with solidifying that theme. So make sure you're really thinking about what type of content do you want to post Going forward? And like I said before, think about what you're good at, thinking about what you're passionate about and formulate that as your main theme once you guys lucked out and it's gonna be so much easier for you to create content going forward. And I think that very foundational principle is something that's overlooked by a lot of people. So if you're ever feeling in doubt about the content that you're posting, just come back to that and reflect on that a little bit. Next up is this idea of consistency. I think it's really important to post often and we talked about in the posting time. So if you can post as much as you can, that's gonna be the best thing that you can do moving forward. Another idea I want to touch on again is the idea of posting great content. Yes, we talked about quantity over quality, but that doesn't mean you just post complete trash every day. We want to be posting good, valuable, inspirational content that resonates with people. So always keep that in the back of your mind. Think about each video that you're posting. Is this good? Is this adding value in some way? If it is, then it will definitely resonate with people. And last but not least guys, this is a marathon, not a sprint. Don't expect to just come out of the gates and find success right away. It does take a bit of time, but if you're consistent with it and you're posting great content and you're following all the principles that we talked about in this class. I promise you, you're going to find success eventually, creating these videos is a lot of fun. I've had a ton of fun with it and I think that's something that is important to remember. Try your best to have fun with it. Engage with it as a creative process. Don't treat it like work. Treat it as a hobby, something that's fun to do. Creating these really cool videos that you can look back on or share with your family and friends and just provide value to the world. But with those things out of the way, guys, I just want to say, thank you so much for watching until the end of this class. And if you guys want to keep learning with me, I have a ton of classes here on Skillshare. I have a bunch of photography classes, editing classes, iPhone photography classes, and I also have a Instagram class that will walk you through how to be successful on Instagram. And a big update is coming out in that class soon. If you guys want to see that, go ahead and give me a follow, she'll get that update. I also post a ton of free content on YouTube so you guys can check that out. I'll put a link in the About Me section or you could just search my name on YouTube. That works to go ahead and follow me on Instagram and TikTok where I'm posting these videos that I've been teaching you guys about for the past hour, you can see some of the stuff that I'm working on. And of course, if you have any questions about the videos that I'm making, go ahead and leave a comment in one of my videos. I respond to every single comment on both my TikToks and my Instagram pages. If you guys want to support the work that I'm doing, you can buy me a coffee on buy me a coffee.com. I'll leave a little link down below. And there you can just write out a message. And that's probably my favorite thing about this job is hearing from you guys and hearing positive feedback. So I appreciate all of that if you have done that in the past, but that is everything guys, that's the end of this class. So thank you so much for watching until the end. I really hope it's been helpful for you in some way and I hope you can enjoy some of my other classes as well. So I'm gonna leave you guys to it. I can't wait to see your content in the class projects and I'll see you guys again soon.