Transcripts
1. Class Introduction: Short-form videos are anywhere between three seconds
and 90 seconds long. And the most important part
of these videos is capturing the attention of your viewer
in the first three seconds. Hey guys and welcome to the short form vertical video class. My name is Sean Dalton. I am a travel photographer
based in Bali, Indonesia. And I've been creating videos on the internet for about
seven years now. And throughout that
time, I have seen a massive change in the type of videos that viewers want to see. Back then, everything was
focused on long-form content. But now people want to see the short form
vertical videos that keep them engaged
from start to finish. In this class we're gonna
be talking about just that. I'm gonna show you
guys how to create compelling vertical
videos for you to post on your social media
accounts like Instagram, TikTok or YouTube or Snapchats. I'm gonna give you
practical tips for keeping your viewer engaged
by hooking them in the first three seconds and then making sure you have
enough cuts and good music throughout
your video to keep them engaged
from start to finish. I'm also going to
show you how you can find trending music which is absolutely essential
for short-form video. And I'm going to
show you how you can find ideas for your videos, shoot those videos, and
then edit those clips into beautiful videos that
people want to watch. Now has never been a better time to get into creating
videos for the Internet. It is absolutely exploding and I think it's a
great time to start, even if you have no experience
in creating videos, this class will help you
overcome those barriers and put you on the right path to posting your first
video in no time. So this class is for complete beginners that want to learn how to create
videos for the internet. Or maybe you've been on social media for a
long time and you're just a little bit daunted
by creating videos, maybe only posted photos
up until this point. But you really want to jump
on these trends that are happening right now or
short-form vertical video, no matter who you are, this class is going
to teach you guys the basics to create beautiful vertical
videos for social media. And I hope you are excited as me to get started in this class. And if you are, let's move
on to the first lesson. We're going to talk about
the most fundamental aspects of short-form vertical video
and how you can get started.
2. Getting Started: All right guys, welcome to the short form
vertical video class. I'm super pumped
that you're here. And in this lesson, I want to talk about some of the most fundamental pieces of short-form vertical
video and how you can get started with creating
these types of videos. Now first and foremost, one of the most fundamental
pieces of short-form video is finding an idea for you
to focus on for your theme. Now if you guys have
seen my Instagram class, you already know how
important I think this is. Every page, every account needs to have a very specific theme. So when people go to
the account or they see one of your Rails or
one of your TikToks, they know exactly what they can expect from future videos. So one of the first
things you need to do on your journey is
just start thinking about the type of content that you want to
share with the world. What is the topic that
you want to focus on? Once you lock in
this specific theme, there's probably a million
different types of videos that you can make
about that specific theme. But it's important to
create that pillar first, create that theme first. And then we move on to
finding video ideas, which we'll talk about
later on in this class. Now, I know it's
not easy to just choose a theme
right off the bat. So one of the first
things I tell my students when
they're creating their accounts and
they're not sure what to focus on is I asked them, What are your hobbies,
what are your passions? What are you good
at if you focus on something that you love and
you're passionate about, and also something that you're
skilled in in some way. It's gonna be so much
easier for you to create consistent
content on that topic, which is very important
for social media growth. Now there is a ton of different themes that you
could focus on, guys, there's probably a million
different categories that you could focus on. Now the short-form videos
that I create are all based around photography
and videography. So I have cinematic
videos that are just kind of short
videos that tell a story and they have
beautiful cinematics, or maybe it's a cool drone shot. And then I also do
educational tips as well, which I post every day on my
Instagram and TikTok pages. And those are just
little photography tips, short 30-second to
one-minute videos. I'm talking about
different aspects of the photography process and just giving tips and tricks to
beginner photographers. Now there are a ton of different potential
categories that you can focus on, guys. But just to name a few
to give you some ideas, maybe spark some inspiration, or list off some of
the more popular ones. So you could focus on
comedy, dance, beauty, fashion, art, education or anything
that kind of gives value. Inspirational or cinematics are some of the stuff that
I post is just very beautiful and interesting and it's a form of
entertainment for people. You can also focus on food. One of my favorite
short-form video creators, her name is Doobie
and she's on YouTube. And she creates these
amazing short-form cooking videos on YouTube. And they're just so engaging and she's so good
at what she does. So food is a big one. Some of the other
ones are finance. You could do lifestyle,
many lifestyle vlogs, pretty much any
subculture you can find, you can create relevant
content about that. Motivation and productivity. Self-help, illustration or art, or a painting or anything
along those lines. And then also just behind
the scenes content. It could be behind the
scenes content about anything that you're
doing in your life. So those are all just
broad categories that have so much potential and there's so many different spin-offs of all of those
categories as well. So I think it's good
to just sit down and think about what would you like to create
content on in the future? What are you good at? What
are you passionate about? That's the most important thing for starting out your account. And once you lock in
that central theme, it's gonna be so much easier for you to create content later on. Now, selecting this topic
can definitely be tough, especially in the beginning. So don't feel pressured to
do it, right this second, just start thinking about
this and being mindful of the fact that your page
should have a central theme. And if you really just can't think of anything,
that's totally fine. Honestly, you can
just start creating these videos and
start posting them. And you'll find what works and you'll find your niche
as long as you keep that in the back of your
mind that eventually you do need to kind of lock
in on a specific niche. Now what are some of the skills that are beneficial for you when you're starting out on your journey with
short-form video, any photo and video
scale is really helpful. So I'm a photographer,
videographer, so it was natural for me to
start creating these videos. But if you don't
have that type of experience, that's totally fine. All the biggest creators creating short form
vertical videos pretty much have no experience
in this type of content. So it's totally okay. This is something
that you're going to learn as you go on. She really don't need to
be a master videographer with an amazing camera. None of that stuff
really matters. And like I said, you're
going to gain these skills as you go on along your journey. And that moves me onto gear. Is there any gear that
you need to do this? The answer is no, only in iPhone or
a smartphone of some type that cameras on
these phones these days are absolutely amazing and I'll give you guys tips later on in this class for maximizing the
potential of these cameras. But generally speaking,
phones are totally fine. I shoot with my phone a lot for short-form videos and
my camera as well. But but that's because I'm a trained professional
and honestly, using a smartphone
these days is so much easier than using
a camera anyways. But now that we've
talked about theme, which is really the most
important part of this lesson. And we've also talked a little bit about some of
the skills that you might want to have and some of the gear that you might need, which isn't a whole lot. Now I want to talk about one
thing before we move on to the next lesson that is
setting up your profiles. Now know that there's
classes that we'll spend 30 minutes on teaching you guys how to set up your
social media profiles. But in all honesty,
setting up your account and choosing a photo
and setting a bio and choosing a username
is going to have such a small impact on
the outcome of your page. I call these things low-hanging fruit because they're easy to talk about and it's easy
to give concrete tips. But the most important thing
for growing on social media these days is to just create
amazing, amazing content. And that is the hands down
most important principle for any social media platform. It's not your username,
it's not your bio, it's not your image. It's the content that you share. And if you're sharing
great compelling content than that is how
you're going to grow. These applications
are incredibly intuitive and they're
really easy to use. And if you're using
them at all and you're scrolling
through these feeds, which you should be to get
an understanding of how they work and some of the content that you might
want to create later on, you'll find out what works. Just have a photo of yourself. Just write something
simple in your bio. Write your theme,
something that people can expect to see when
they come to your page. And pretty much any
username matters. Username doesn't even matter anymore as long as
it's relatively easy to read and type
out on your device. So we're not going
to be targeting that low-hanging
fruit in this class, we're gonna be talking about
the meat short-form videos, which is how to create epic short-form videos that people are going
to want to engage with that they're
gonna be excited for you to post every day and they're gonna look forward to your new content coming out. And they're going to share it
with their friends as well. That is the most
important part of short-form video and growing
on social media these days. So that's what we're gonna be
focusing on in this class. But with that out
of the way, guys, let's talk about
the class project, a very central
part of this class and something that I
would like you to try. And then we're gonna move on and start talking about how to find ideas for your videos. And there's a million
different ways to find ideas. And I got all the best one saw. Share those tips with
you guys in that lesson.
3. 5 Day Video Challenge!: Of course, like any great
class here on Skillshare, this class has a class project, and if you guys have seen
it anywhere, other courses, my class projects have all
been pretty straightforward. I think it's just
post a few pieces of content that you create, but I want to challenge
you guys with this one, and I want to do a five-day
content challenge. I want you to create
five short form vertical videos in five days. And I know that this
might sound like Shawn, I haven't even created
my first video yet. How am I going to create 55 days wall sit through to the end of this class and I promise
it's going to be so much easier than you
actually think it is. There's so many ways
to create videos, and I'm gonna show you how you
can use old footage that's on your phone from some
random trip in 2015. How to turn that into a really awesome
short-form video that definitely has viral potential on pretty much all
the platforms. Once you go and
create those videos, I want you to come back here to the class project and share
one or two of those videos. Or you can just post them on
your social media accounts. And then upload that link
to the class project. But don't just upload a video
or a link and leave it. I want you guys to tell
me about your journey. Talk about what it was like for you to
create those ideas. What's the theme of your page? How did you find
those video ideas? What apps did you
use to edit them? And just kinda talk me through
your creation process. This is such an
amazing way to see how other people that
are just like you creating their short
form vertical videos and where they're getting
ideas and all of these things. So you guys are
just as creative as me and I want to see
your creativity. And I want to turn this
project section into a great resource for students to go and see what
other people are doing. So I really hope you guys take the time to do this.
I'm gonna be doing it. I'm going to be posting my
videos there and walking you guys through my creation
process a little bit more. You're going to see plenty
of that in this class, but it'll be good to write
some notes out and give you guys some more tips
in that project section. But with a project
out of the way, guys, let's talk about finding
ideas for your videos.
4. Finding Video Ideas: In this lesson, I want to
talk about how you can find great ideas for your
short form videos. Now there are a million
different ways you can do this. You can pull
inspiration from pretty much anywhere for
creating these videos. But I have a few solid tips
for you guys in doing so. Now first and foremost, one thing you should know
about short-form video is you don't have to
reinvent the wheel. Posting completely original
content every single day, multiple times a day is not
easy to do unless you're a creative genius
and you just are constantly coming up
with super cool ideas, then maybe it's possible, but you do not
need to be posting fully original
content every day. There are millions of amazingly creative people posting awesome
short-form videos. Every single day. We have
to do as creators is look at the content that
they're posting and just repurpose it with
our own content. I think about 50%
of my content is completely original ideas that I come up with and that I create. And then the other 50% is basically just
following trends, looking at other
awesome creators that I look up to that
create videos and taking their video and
using the same song and then putting my content
over the top of there. So you're not plagiarizing
content in any way. You're just using
the same video idea. Now some people might
hear this and say why you really shouldn't be copying
other people's content. But in the short
form video world, this is the norm and this is what people do because there are trends on social media platforms like Instagram and TikTok. And It's really
important to follow these trends and we have a
lesson later on in this class. We're going to talk
about trends and how to find them and how
to take advantage of them. But when you're
creating your content, following these trends is one of the best ways you
can grow early on. And yes, you should be posting
some original content. But following trends is going to help your account
grow much faster, especially in the beginning. So no need to reinvent
the wheel guys. It's okay to look at other creators and
pull ideas from them. And that leads me on to my first for finding
ideas for your videos. And that is just simply
scrolling through your social media
platforms like TikTok, like Instagram or
YouTube shorts. And just taking notes
of some of the things that you like that You see. I think if you're
going to be creating short form vertical videos, you need to be
consuming them as well. So usually what I like to do is I'll sit in the morning
and I have my coffee, and I'll just scroll
Instagram Reels for a little bit or TikTok. And I'll just take
notes of some of the things that I
see and I'll save reals or TikToks that inspire me that I think
have a great music. Or they just cut to
the audio really well, or everything just works. All save those and I'll write
out ideas and I'll think about how I can replicate
those rules with my content. Now building off of this, if you already have a theme
selected for your channel, so say you're gonna be
focusing on cars or makeup, or illustration or food. Find other creators in that realm that are
absolutely killing it. Look at the people
that are doing really well and watch their
channels every day and kinda get a feel for the
content that creating and take notes of the video
ideas that they have. Because if they're doing
well in that niche, posting those types of videos, chances are you will do well in that niche if you post those
types of videos as well. So for example, there's
a photographer on Instagram and TikTok and he's also one of my great friends. His name is Andrew optics and any posts really cool
videos about photography. Sometimes it's cinematic stuff, sometimes it's tutorial
stuff similar to me. And I find a lot of inspiration
from his type of content. He posted this really cool
video of him showing some of his favorite warm edits
from over the years. And I thought it was great and with the music and everything. So I basically just took
that same video idea and posted it on my page with my
photos over the top instead. So it's basically the same video structure, the same video. It's just with my content. And then a bunch of other
photographers started posting this as well because
it became a trend. Now you can find video ideas
outside your niche as well. Look at some of the
other big creators that are posting in
different niches. And look at some of the
topics that they're posting about and how they're
formulating their videos. It's often very easy to adapt content from completely
different themes, but make it relevant to your theme like this
real that I found. I thought it was really
cool and I like the music. And originally it
wasn't trending in the photography
realm if people were just putting clips
over this song. But when I watched this video, I was like, Oh, I could do this, my photos, I could
do a little editing tutorial with this song. So I took that video and I adopted it and I made it
into this editing tutorial, and it did really well. So like I said, finding
ideas for your video is very easy once you have
your theme in place. So let's make a quick
example now let's say that your theme is cooking, and you wanna make
videos about cooking. Well, there's so many
different videos you can make. You can make recipe
videos where you're showcasing a recipe and you're walking people
through that recipe. It could be a story of you and your relationship to this type of food that you love eating. There's a crater by the
name of Doobie on YouTube. And she does this really well. She tells these really
compelling stories of her relationship to
food and how it fits in with her culture
and her family. You could do behind
the scenes of your kitchen where you're showing some of the
things that you use. And you can even go
out and showcase other people's cooking setups and some of the recipes
that they're making. There's so many things
you can do once you have that theme in place. It's kind of like
building a tree. And then as the tree grows, the content ideas just
start flowing and you can create tons of different videos
all about this one topic. I think the most important
principle with finding ideas is to just
consume content. And as you're watching, come up with ideas based
on the music that you're hearing in the background
of those short-form videos, what they're talking
about in those videos, what are they discussing or, or do they showcasing? As well as how does the music in that video fit in with
the visuals of the video? And how can you
change the visuals to make it relevant
to what you're doing? Now we're going to
talk about trending songs and sounds later
on in this class. I have a full section
on it because it is super, super important. But you are going to hear me
mentioning music throughout the class because it's so
central to short-form video.
5. Creating an Engaging Video: Up until this point,
we've kinda talked about the broader concepts of short-form vertical
video and some of the more fundamental pieces
of short-form video. But in this lesson, I really
want to dive into what makes a great short
form vertical video. Now first and foremost, a great short-form
video keeps your viewer engaged from start to finish. Viewer engagement is the most
important factor with how you video is going to perform
on social media platforms. While short-form videos
can be anything from four seconds to even
three minutes long. Now on certain platforms, the first three seconds of your video are the most
important part of your video because that is going
to set the tempo for what the viewer can expect
in the rest of the video. And it's either
going to hook them and keep them
watching or they're gonna get bored in the
first three seconds and move on to the next video. Attention spans are at an all-time low in
this day and age. So it's very important
to keep the energy in your short-form videos
hide the entire time. So eliminating any content that's not centrally
relevant to your video. And just basically
keeping the pace going throughout
the entire video. The main goal should be
to maximize watch time, keep your viewer engaged
the entire time, and then also have them re-watch that content over and over and over again because it's so good. And then eventually save it and share it
with their friends. That's what's going
to lead to the most success on social media. And that is why videos
that are anywhere between 415 seconds long or the best-performing short-form
videos that you can make. They keep your viewer
engaged the entire time. And it's easy for
your viewers to re-watch it over and over again, like this 8 second video
by my good friend Zach. It starts off with a really
compelling epic shots, and then it's just a bunch of very quick cuts over
eight seconds long. That's kinda tell a story and they keep the
viewer engaged the entire time this video performed extremely well
as wide as you can see. But if your videos
are gonna be longer, anywhere between 45
seconds and 90 seconds, you really need to
make sure that you're paying attention to
all the clips in your scene and just keeping
the energy generally high. So here are two
longer videos that I found that I thought were
really good examples of keeping the energy high and keeping the viewer
engaged the entire time. So this is a video by page
illustrations on TikTok. And I love this video
because it is a bit longer, but she instantly jumps
into what she's doing. She's not spending five seconds setting things up or choosing the right
brush or anything. She's just boom
straight into it. Beautiful visuals and she's painting just a beautiful
little scene with some nice music in the back that definitely matches the
theme of the video. And as you can see, she's also doing a lot of cuts
throughout the video. So there's one line cut, one line cut, one line cut, and it just keeps the
energy very high. And cutting quickly like that is going to keep
your viewer engaged. And I said another video that I'd like to highlight as well. It's by Carlos D. Harris junior. He's kinda talking about
productivity things. And he's giving some
really solid tips on how to be productive in the mornings using
what he calls a 90 minute focus sprints. So he instantly jumps in, introduces what he's
going to be talking about an already in the
first five seconds, There's a ton of
cuts and the video, and he basically does that
throughout the entire video is constantly cutting and he's constantly talking as well. And all of the things that he
includes it in the video is centrally relevant
to the content that he is talking about. So it's very focused and
straight to the point, and it's also providing
a ton of value. So while pages video was pretty inspiring and it was
visually beautiful as well, Carlos video is also
visually beautiful, but it's packed full of value. It's inspiring, and
it's still high tempo. Now there are a few
tips that you can follow to keep the energy
high and your videos, and I've already
mentioned a few, but let's go through them now. The first one is just having
a lot of different cuts. In your video. You should constantly be cutting two different angles or
different things in your scene. Just make things interesting. Paint a picture and
someone's head. If you only have one
shot and your video, and it's a one-shot video, it better be extremely beautiful or extremely
short as well. Number two is to use
the right music. You want to make sure that your song number
one is trending, but also that it matches
the visuals in your scene, like pages video, the music in the
background was perfect. It just match the vibe. It was really peaceful
and beautiful. So not only did it
match the scene, but it was also
trending as well, and that helped her
video do extremely well. So upbeat music can definitely
keep the energy high. And I think it's
important to think about when you're making
your short videos. Next up is to add
text to your videos. Adding text to your videos
gives another visual element that will help keep your viewer engaged from start to finish. I didn't Texas super easy and
I'll show you guys how to do that in the editing
section of this course. But you can add text, whether it's titles
or you're doing a complete word for
word transcription. Or you're just kind
of having some inspiring words pop up
over beautiful visuals. No matter what that is, having texts is a
really great way to keep your viewer engaged
from start to finish. And last but not least, cut out anything in a video that is not centrally relevant to the topic
that your video is about. Even if you cut down your
video and you're like, wow, this is a short
as I can make it. I guarantee you can probably
still cut down 20 to 30% of that video was
short-form video. Less is more. You really want to
get rid of any of those pain points in your video where people
start to fall off. And you want to make
sure that everything is completely centrally relevant
to your video topic. Now another thing that
compelling short-form videos often have is they tell
a story in some way. And even if you have
a 4 second video, you can tell a story
in four seconds, like this cinematic
video that I shot with my friend Zach were on
the beach at sunset. It was beautiful. It's four seconds long, but it kind of tells
the story of us having this moody
sunset on the beach. And it's kind of moody and isolating and a bit melancholy. But it definitely does
convey those emotions and it tells that story in a simple, yet easy to understand way. This is another real that
I made in California. And it's the story of
me capturing a bunch of film photos in one
day in San Francisco. So it starts off with
me loading my camera. I have some cool sound
effects in there. And then it just cuts to
some of the photos that I captured on that day
in San Francisco. So it's simple, but there is
a story there and a lot of the most successful
short-form videos that you see do tell some type of story, whether it's a really
detailed story like Carlos has video where
he was giving you a ton of tips and walking through his entire day and from
a linear perspective. Or if it's something as simple
as a 4 second video where you're just conveying some
emotions no matter what it is, having some sort of story and your video is very important. Next up, a good short-form video should add value in some way, whether that's concrete
educational value, like the videos that I
create about photography, where I kinda get people
photography tips or productivity videos
like Carlos has videos or cooking tutorials. Those are very easy to understand and in terms of
the value that they give. But value can come in
other forms as well. It can be in the
form of inspiration or entertainment, or comedy, or even just a cute
video of a cat can be value for some people
because it makes you feel good. It makes you laugh and it makes you want to go kiss
your cat or something, you know, so, so that is
still a form of value. So there should be some
value in some way, it should appeal some type
of emotion in your viewer. That is very, very important for the success of
a short-form video. A good example I
like to give about this idea is my good
friend kyle Velez. He's an amazing drone pilot and he floods what's called an SPV drone that is very
difficult to fly, but it has amazing potential for capturing really cool video. So this video, It's one clip. It's not very long. And it doesn't have any
concrete value in the census, not teaching you anything
or anything like that. But it is just visually stunning and the sound
goes perfectly with it. And it creates value in the form of inspiration
and beauty. So by you can come in all
different shapes and sizes. And I want you to think
about that when you're creating your video
ideas later on. But now that we've
talked about some of the factors that go into creating a compelling
short-form video. Now I want to dive a little bit more into some of these topics, specifically music and trends, because this is very important for the
success of these videos. And I want to make a
full lesson on it. So let's move on to
that lesson now.
6. Finding Trending Music: In this lesson,
we're going to talk about trends and how to find trends and how to
use trends to help grow your account
especially early on. Now like I said earlier
on in this class, I'd like to do a mix of original content
and also trending content because that
trending content just does have so much viral potential. Now, trends are
almost always based around a sound or music, any type of audio. So on TikTok, it's
called TikTok sounds, and on Instagram it's
called Instagram Music. Youtube shorts doesn't have a feature where you
can plug in music. So if you're creating
YouTube shorts, there's no way to add
music into your video. After the fact on the app, you have to do it in your
own editing software. And that also means that having a trending
song on your video is not going to put it
in a better place to rank on YouTube shorts. On YouTube shorts, It's more
about just having really engaging content without the
added music aspect of it. Trending music is super, super important for
your short-form videos. And a lot of the time when
I'm looking for video ideas, I'm finding songs
first on TikTok. This is really easy. If you're
just scrolling your feed. You might see a few songs
that play multiple times. If they keep showing
up on your feet, chances are that
song is trending. Another way to find it
on TikTok is when you go to post a video on the top, you can tap on Add sound
and then it'll just show you the viral songs at
that moment in time. And you can choose
one of those viral songs and then
your video will be at a much better starting
point on Instagram. It's also really easy. You could just scroll your
real speed and the same thing. You'll notice that
there's a few songs that might keep popping up. Then you can just
tap on that song. And sometimes it'll have a trending icon next
to the song name. Some people don't
have this feature. So if you don't
have that feature, that's okay as you're scrolling
your feet and if you see any rules that are
doing incredibly well, they have a lot of likes,
a lot of comments. Just look at the comments
and look at how recent those comments are there
within the last few days, chances are that song
is still trending. But if there are few weeks old, It's probably not
trending anymore. So that's a really
good way to find trending music on Instagram. Now if you can catch one
of these trending songs early on and creative video
on this trending song, you have so much
potential to go viral. So for example, I
found this song, I think at the time it had like only 200 reals that
were created about it, but one of them was
just blowing up. This guy had like two or 3
million views in a few days. And I saw the potential there. So I made a real really simple, took me about 20 minutes to make and I just added some
texts over the top. And that got 500
thousand views and 30 thousand likes in just a few days and
it's still growing, it's still going as we speak. So if you can find those
trending songs early on, you're gonna put yourself at a much better starting point. Like I said, trending music is incredibly important
for these platforms, but it's also worth
noting that there's often a trending video style that also goes along with
that trending song. So this one, for example, this was trending
massively for a long time. And it's basically
photographers showing their editing process to
this really simple song. And as you can see,
each significant moment in the music changes to a new cut and a new part
of the editing process. Now one of the reasons
why this was trending is because it's
very easy to make. Anybody can make
this very quickly on their phone just using
some photos that they have. So this one was
trending quite big and a lot of photographers
saw a lot of growth based on
short-form videos with this music and
video structure. Another example of a
trending video that matches a trending song is this
dance by James Derek. You guys might have seen
this all over the internet. This is a really
popular song and dance correlates with this song. So a lot of craters are doing this same dance to this song and just putting their own
spin on it or doing it in a new place or adding some
cool effects like that. So as you can see, James and his friends are here
dancing and it's catchy, it's fun and it's a good example
to show the link between the video style
and the audio and how they kinda come together
to create that trend. And here's one more
video that I found yesterday that I think
shows a good link between a trending videos style and a trending song as well. I was scrolling my Instagram
Reels feed and I came across this video
using Kanye West song. I think it's called
violent crimes. And it's kinda this
dreamy cinematic song that goes perfectly with
videos from nature. So that's how this real. And I was like, Oh,
this is really cool. I like this. I think I can make
something similar to this. So I clicked on the song
and then I just started watching all the
videos that people were posting using that song. And generally speaking, they
were all pretty similar. They're all really cool
cinematic videos of nature. And they're pretty
simple as well. Some of them just have one shot. Some of them have upwards
of four or five shots, and then they cut on the lyrics. So I thought that
was really cool. And then some people
added text as well. So I thought those are
all really good ideas. And I actually
liked this song so much that we're
gonna be editing to this song in the editing section
of this course later on. So I recommend
spending some time and just scrolling
your feeds to find these trending
songs and kinda see what people are doing and
how they're adapting. Sometimes one song will be trending and then
two weeks later, a remix of that song
will be trending with a slightly different video
style that goes along with it. So just kinda pay attention, consume some content
and get a layout of the land That's going to help you get on
these trends early. The more your present, the more you're consuming
content and staying up-to-date
with the things that people are posting, the better off you're
gonna be with funding and jumping on these
trends early on. Now later on in the editing
section of this video, I'm going to show
you guys how you can take a trending video, whether it's a TikTok or a reel, and then adapt it with your
content over top and how to cut up the video perfectly based on the music
in that video. But before that, we have a
few more lessons to get to. So let's move on to
the next lesson. We're gonna be talking about how often you should be posting.
7. The Best Time to Post: In this lesson, I
want to talk about how often you should be posting these short-form vertical videos to have the most success
on social media. And I think one of
the most important principles to understand with posting times is this idea
of quantity versus quality. In the past, social media
was all about quality. It was about posting
the best type of content that
you could create. And maybe not posting as much, but really posting
super solid content. But today with the viral
potential that each video has, quantity is so much more
important than quality. And that's why with
short-form vertical videos, you should be posting as
much as you possibly can. I think generally speaking, one post per day is a
great target to hit. And that might sound
difficult for some of you. And maybe it is, maybe some
of you guys are very busy. You're working a
full-time job and maybe one every day is not feasible, especially in the beginning when you're still learning
how to do things. And that's totally
fine in the beginning. If you can't post every
day, that's fine. Just post as much as you can. Maybe that's every other
day or every third day. But as you get better, it is a good idea
to try and ramp up that content and
post as much as you possibly can with this new
trending music feature and the speed at which our viewers consume these videos
over and over again. They're so short
and they can just keep scrolling their feed. The more content that
you have out there, the more chances
you're going to have of hitting one of those
trends and growing. So I think one post per day
is a great starting point. If you can do more than
that, That's awesome. If you could post a four
times a day, that is amazing. That's gonna be great
for your growth. You're gonna get a ton of
great content out there. But if you can't do that,
if you have to post every other day, that's fine. Just try your best to
post as much as you can once if I have for
you guys to create content a bit faster is to reuse clips that you've
used in old videos. This is what so many
popular creators do. They'll just reuse clips that
they used an old videos and repurpose them with new songs
or in a different order. So say for example, you
posted a video on TikTok or Instagram a few
months ago and it just didn't do very well. We'll post it again and just use a new trending song
in that video. Or say for example,
you had a video that did really well
and people loved it. You posted that a few weeks
ago, a few months ago. It's okay to post that again, to just put a new song on it, repurpose the content
a little bit, and then post it. Once again. This is great because you know, people already liked
this type of contents. So you can simply repurpose your content and then
post it once again, this will help cut down on
your workflow quite a bit. And a lot of the short-form
videos that I post, I actually reuse the same
clips in every video. I just structure them
differently, a different song, and it is a completely
different video, but you will see some
of the same coin flips over and over again. Now some people will take
this to the extreme. There's some accounts
on Instagram and TikTok that post like ten times a day. And what they'll do is
they'll just use the one clip or a few clips that
have shown to do well. And then they'll just
post those clips with a bunch of different
trending songs. This is kinda like
a shotgun approach, but it's actually been
working for some people. I've seen some accounts
that are posting 1020 a day and they're just blowing up because
it goes back to that idea of quantity
over quality. Most of the videos they
post don't end up ranking. But the ones that do, sometimes
those videos are really blow up and bring those people
a bunch of new followers. So that is worth noting. Not every video
your post has to be completely unique and original. It's totally okay
to reuse clips. Now in terms of posting times, this is also less important
as it used to be, because the success
of your video relies much less on your
immediate follower base these days and
more so on finding new people and then having those new people
interact with the video. So then these
platforms can share your video with even
more new people. So I recommend experimenting
with your videos for week, post them all at
the same time and then maybe the next week post them at a different
time in the morning and then the week after that
post them in the evening. Experiment with this
and you're going to find what works for you. Originally, I was following my Instagram insights and I was looking at
one of my audience was most present
online and I was always posting it that
time and it was okay. And then I started
posting in the morning, which had my least amount of
followers on at that time. And they also did okay, so it's not as important
as it used to be. I recommend just
experimenting with this a little bit and you'll
find what works for you. But now that we've talked about
how often you should post and we talked about this idea
of quantity over quality. Now let's talk about how you
can create a content plan. So you can create a week's worth of content in just one day. So you're not just
floundering to edit a video every
single day of the week. Um, that can be a lot. So let's talk about
that concept now.
8. Creating a Content Plan: Now let's talk about
creating a content plants. You guys can knock out
all your content in one or two days and then just post those throughout the week. So usually what I'll
do is I'll just sit down in the morning,
usually Sunday morning, and I have my morning
coffee and I'll sit there and I'll just
watch content. I'll just consume some content. I'll kinda get a feel for
what people are posting. Look at some of the trends. And then I'll just
start writing out my video ideas for the week. And I usually do
it in Apple Notes. Apple Notes is great
because it's like on my phone and I can just watch and then swipe over
and type out some notes. And I usually make notes of
some of the clips that I think I might use with
that trending song. And I'll also save that video. So I'll save it to
Instagram or TikTok or wherever I'm watching that video on whichever platform it is. And then once I have
those basic ideas, then I'll sit down
and I'll really flush those ideas out
a little bit more. So if there's a script involved in funding to
be talking to the video, then I'll, then I'll
write that script. Usually just a really
simple script. These videos are only 15 to
45 seconds long usually, so they're not super
detailed or anything. And then I'll make some
notes of maybe some of the B-roll that I need to
add into those videos. Or if it's a cinematic
real think about some of the content that I
already have that I've shot. Maybe it's a drone shot or a
really cool cinematic clip, or even just an iPhone shot. And I'll make notes
of those as well. This planning stage where you're really writing out ideas. It's super important
for distinct, organized and making
sure that you get everything done in the past. I should just wake up and create a real every
day and I had to be super creative every morning and it's really hard to stay
consistent that way. So taking the time
to really write out your ideas in the morning
or whatever works for you is great for
solidifying those ideas and also making
sure you kinda have a diverse amount of
content for the week. But after you write
out your ideas and new script, everything out. Now, it's time to film. Now sometimes all
film on the same day. Sometimes I'll film Sunday morning after I
skip these ideas, or Sunday evening, or sometimes I do it Monday morning as well. But no matter what
it is, just find a time to film that
works for you. And once I have those
video ideas locked in, I'll go into my Google
Calendar and I'll add those video ideas on
all the days of the week. So for Monday I'll
have my video on polarizing filters
and why I think they're great for
landscape photographers. And then on Tuesday I'll have a video about
iPhone photography, tutorial about iPhone
photography or something like that
and so on and so on. If you don't use Google
Calendar, that's fine. You can also just do
this in Apple Notes or to-do list is a good app
for planning as well. Oftentimes I'll
use to do this and then on every day of
the week I'll have post this specific video
on this specific day. So it's just nice to have
some sort of app where, you know, this is what
I'm posting on this day. So you need to make sure
it's done by that day. But once you've planned
everything out, It's time to finally
shoot your video guys. So in the next lesson,
we're going to talk about how to shoot beautiful videos using your
iPhone or similar device. Or if you have a
professional camera and you want to shoot on that, that is totally fine too. We're gonna be talking about
that in the next lesson. And I'll give you guys
tips for doing that. So with that said, let's move on to the
shooting lesson now.
9. Filming Your Videos: So by this point in your
video creation journey, to be honest, you've done
all the hard stuff already. You've already caught
with your video ideas. You've already found
some trending music to use in your videos, and now it's time to do the
easy part to shoot the video. Now, as I said before
throughout this class, using your iPhone to familiar
videos is totally fine. You don't need anything else. All the other modern
phones on the market are just as good as well. Now when you're shooting
with your phone, I recommend shooting in ten ADP in 30 or 60 frames per second. Now the reason why we don't
shoot in for K is because Instagram and TikTok
and all these platforms compress our videos anyway, so it's much easier to
just shoot ten ADP, which results in
less compression and also will save a lot of storage space as
well because for k videos take up a lot of space. Now, I recommend just using the normal built-in
camera app on your phone. I'll just use the camera
app on the iPhone. I'll just switch to video. Make sure it's intended ADP in 30 or 60 frames per second, and then shoot a bunch of video. The camera does an
awesome job at exposure. And if you do want to reduce
the exposure a little bit, you can just simply
tap and drag down on the screen to
make it look darker. This is great if you're
capturing like a sunset or something and you really want those colors to come out, just tap and drag down. And that will really allow those colors to come
out of the sky. Now, if you're filming yourself
talking to the camera, or maybe you're dancing
in front of the camera, or you're filming yourself, cooking or whatever it is. One of the most important
pieces to a good video is making sure that you have
enough light in your scene. If you're trying to
film in a dark room, it's going to be hard
for the camera to capture your scene with
good image quality. That's because if it's too dark, the camera blasts up the ISO and that reduces image
quality quite a bit. So I always recommend
shooting near a window or a door or something
where there's a lot of natural light spilling
into the room. And if you don't have
anything like that, if you live in Norway
and it's winter, I've had somebody actually telling me that
there's no way for them to get natural light in the winter, it's too difficult. You can simply pick up
something like a ring light. They're really cheap on Amazon. And that will be a
great way to get some really nice bright
light in your videos. I also want to make
a note about audio. If you guys are recording audio, these phones recorded audio
awesomely these days. So you could just use
your phone to do that, but make sure you're
not somewhere that's way too loud or in a
room that's too echoey. So it's nice to be in a
room that has a lot of soft things in it
because that will help reduce the echo
in your scene and make sure you're just
not out on the street where there's barking dogs or there's a loud
road behind you. There's not a whole lot
you need to do with audio because these phones
are so good these days. But just think about it. If you are going to be
filming yourself talking, if you're going to
do a voice-over, you can use the voice recorder
app on your phone as well. Those sound amazing. Just keep it relatively
close to your mouth and make sure you're
in a quiet room. Now, I always recommend
a small tripod as well. You can pick these up online
for super cheap and make sure it comes with a little
phone holder as well. So you can just put
your phone in there and get nice stable
footage that way. Now, if you do have a
proper professional camera like the one I'm filming on now. And you do have some
video experience. You can totally use your professional camera to
film these videos as well. All you have to do is turn it sideways and then you can just film and whatever video mode that you usually fill them in. But one thing to know about this is going to result in
more work because you have to take the SD card
out and you have to import the footage
and all that stuff. And while I do use my
professional camera for a lot of my videos
because this is my job. I shoot photos and videos
for a living and I'm really well-versed in it and the
workflow is easy for me. For a lot of you, it
might not make sense. And using something like an
iPhone is so much easier. And that's why actually a
lot of the videos that I do shoot our shot on
my iPhone anyways, another thing I want to mention in this class is you actually don't need to shoot a lot of the footage that you
think you need to shoot. If you have a phone
and you've been capturing videos over the years, you can just look back through
your camera roll and find cool clips and then plug those into a timeline over
a trending song. And boom, you have a video
that's ready-to-go already. These phones are so
smart nowadays that you can actually search
a location on the phone and it'll show you all the videos and
photos that you've captured at that specific
location for so for example, over the last two years, I spent a lot of time in Lil'wat two, which is the southern
point in Bali is this really cool
vibe, the beach town. And I've captured a
ton of amazing videos of sunsets out there
and things like that. So all I have to do to find those videos is
gone my phone and type in the watt two
or 2021 or et cetera. And then all those
videos will show up. And it's really easy
for me to find them and then upload them
into my editing app. But yeah, there's really
not a whole lot that goes into filming videos
these days because the camera technology
that we have is so amazing and it's
so simple to use. So we don't have to worry about all these crazy camera
settings if you've got the basics that we've
talked about in this video down, then
you're good to go. That's all you need to know. And you're ready to start
filming some great videos. But once you shoot your video
or you source your footage, it's time to edit
it and put it all together into one video. So in the next lesson,
we're going to talk about editing your videos. And let's move on
to that lesson now.
10. Editing Your Videos: Now it's time to sit down and finally edit our videos, guys. And this is probably one of the most creative
parts of the journey. We have so much flexibility
in the editing process, and it's so much fun putting
all these clips together. Now I think a lot of
people are a little bit daunted by the editing process. These apps that can
be kind of confusing, especially if you're trying
to edit on your computer. But even the phone apps
can be a bit confusing if you don't know what to
look for it in the beginning. But in this lesson I'm
going to make it super easy for you guys
and show you how I edit one of my short-form videos to post on TikTok and Instagram. Now, I'm going to be editing on my phone using an
app called Splice. But there are a million
other apps that you can choose from just to name a few
of the other popular ones. There is VN, video editor, cap cut, Adobe Rush. There are so many
more. If you just go and search the app store, you're going to see probably
hundreds of results. So just choose one that
you like and you can test out a few different
ones if you want to. I like Splice because
I think it has the best features available. I do believe it's paid, but it's very cheap. And for me it's worth it because I'm creating
content quite often. Now you totally can edit your videos on the
actual platform, so you can edit your videos
on Instagram or on TikTok. However, I think it's
much easier to edit in a dedicated editing app
because they have way more features like
transitioned and effects and better
coloring options that you can use as opposed to if
you're actually editing your video on the Instagram
app or in the TikTok app. So if you're
familiar with those, you can totally edit in there. But like I said, I like
to use an external app because I think there's more
features available to us. You can also edit
on your computer. And I actually do edit a lot of my videos on my computer
using Final Cut Pro, especially the more
cinematic stuff where I'm shooting with my
camera and my drone, It's just too difficult
for me to get those really large files onto my phone and I need to be able to color them
and everything. So it's much easier
for me to do that on my computer using Final Cut Pro. So if you do know how to edit on your computer and you're
more comfortable with that. You can totally do that. All the editing principles
I'm going to show you in this lesson translate perfectly over onto
any editing app that you want to use
on your computer, because all the features
are pretty much the same. The capabilities of the computer
certainly are much more. There's more that you can do. But everything I'm going to
show you here in this lesson, editing on my phone, you can do on a
computer as well. But now let's jump on
the phone and I'll walk you guys through
one of my edits. Now the first thing
we need to do is get a recording of the audio and the video of one of the rules that we found
inspiration from. This is really helpful
because we can just cut exactly where the
other video cuts and we don't have to worry
about finding the best places in the
song to make our cuts. So what I'm gonna do is open up my saved posts on Instagram. So I found inspiration for
this track on Instagram. But if you're using TikTok, It's basically the
same principle. I'll go ahead and
find that video. So this is my saved
video section and I can find the video that I
found inspiration from. I think it was this
one. It's really cool. I loved the texts in this video, so definitely
inspiration from that. Once I find that real, I'll go ahead and watch it. And this is the one I originally imposed
inspiration from. I liked the text and the cuts.
Now this is a drone shot. This is edited on a
computer, most likely. But if I click the
song here, Kanye West, violent crimes, we can see a bunch of videos
that people are posting using this song. Like I said, this is great
for pulling inspiration. There's a ton of really
cool videos here, and I like this one with the text and the cuts
are really nice as well. They're cutting to
the music perfectly. I might use this one, but I'm just going to
look through a few more. I love this. Just an
iPhone shots, so simple. That's, that's definitely Bali sunrise
involving beautiful. Here's another really cool one. Love the cinematics here. Really simple but
just beautiful. So I think I'm going
to use this one because I like how it
cuts to the music. And I think I can find, was this four or five
eclipse that they're using in this video to
add it into my video. So now all I have to
do is go ahead and screen record this
video to do that. If you're using an iPhone, you just swipe down on the control center
and then you tap Record video and make sure when you're doing that
you start from the beginning, so swiped down onto it and let the whole thing play
all the way through. Then once it's done, you can go ahead and stop that recording. So now what we need
to do is open up our editing app splice and put that clip into our timeline. So when I open up
the Splice app, I'll have to do is tap new project down
here on the bottom. And the first thing it's
going to ask me to do is input a clip. Now I just got that
screen recording from our reference video. So that's gonna be the
first clip that I add. So I'm going to tap that on
the bottom right-hand corner. Hit Next, and then I
can title my project, Kanye West songs,
something like that. And for aspect ratio, we're going to choose one
of these first three. Now they're all the same. They're all 1080 by 1920s, which say vertical format. And then I'll just
go ahead and tap on Instagram Reels
because it doesn't matter, they're all the same. And then I'll hit Create. Now this will open
up our video in the timeline and I know
it looks a bit confusing, but trust me, it's
actually quite simple. This right here that
I'm dragging is our timeline so we
can see our video. And if I hit play, it will play the audio
as well, which is great. We want that because it's
going to make it much easier for us to edit
art clips to that song. Now what I'm gonna do now
is I'm going to tap on our clip and tap it again
and then hit extract audio. And that's going to pull
the audio out of that clip and put it on the
bottom audio bar. This just makes
it easy for us to visualize the song and
nowhere to make our cuts. Now what I'm gonna do
is find the start of that clip and then cut that off. So I think the start of
the clip is right here. Yep. So I'm going to go right here in the audio and I can see
where the audio kinda start. So I'm going to tap the audio, I'm going to tap split
and then I'm gonna do the same thing with
the video above it. And then I'll just delete
that whole first half because that's not really
anything important. Then I'll go back in line
that audio up one more time. And then we're gonna do the
same thing on the back. So let me zoom out here and
then let me just play this so I know where it ends there. That's the, that's the
start of the second, because everything plays in
a loop on short-form videos. We wanted to make sure we
don't get the extra loop bit. So I'll cut the end of, I'm gonna play it back one
more time just to make sure the audio that we have
is nice and clean. Awesome, That looks good. We have all of the
audio that we need it, but now it's time to add our own clips over the
top of that audio. So to do that, it's pretty easy. You just tap media here and then it'll bring you
to your camera roll. Then you can go through
your camera roll and find the right clips. But unfortunately, all the clips that I want
to use for this video are spread out throughout
my entire camera or from several years of
shooting video on my iPhone. And my idea for this
video is to show some really beautiful
sunset clips from sunsets that I've
seen out here in Bali. So unfortunately, it would take me forever to
go through recent. So what I can do instead is just use the search function
on my camera roll. I'll open up photos here. I'll go to Search, and then I can search
something like sunsets, Indonesia, and then video. And that will bring up
all the videos that I've shot of sunsets
out here in Bali. And that's so handy, being
able to search like that and find my clips quite quickly. And then I can just go
through here and tap and hold and play the ones that
I think might be nice. Definitely this clip,
this was from Samba, an amazing sunset and somebody will probably one of the
best ones I've ever seen. I'll go ahead and tap Select and the top-right and tap that. I can already tell that
this one is amazing. This was a sunset just really close to our house actually. So I'll definitely do that one. Here is a rooftop one. This is from our old
Villa, stunning sunset. So definitely that one as
well. So that's three. We need one more clip
to complete this video. Here's another one, the surfers.
That looks pretty cool. It's similar to the other
club that we have, this one. But I think it will still work. Let me look around, see if
there's anything more in here. These ones are kinda
cool, but it's, the image quality is a bit bad, so I might pass on that. This one is nice, but it's pretty dark.
You know what, I think? I'm gonna go with
this one up here, the one that we saw earlier. I think that's pretty nice. Sweet. So now once I have
those four clips selected, I can top, I can tap down
here in the bottom left. And then I can tap Add to album. And then I can
create an album like sunsets in Indonesia,
something like that. But I actually already made this album as I was
preparing for the course, so I don't need to do it again, but I would just tap that sunset Indonesia right there and
it would go in there. That's great because then
when we go back into splice, we can tap on the top here
on recent and then scroll down and find our album that we just added
those photos to. So here it is, sunset
Indonesia, boom, tap that. I have five clips in
there and then I'll just add those four
clips that I liked. So number one, I'll do maybe
this one for number two, number three, and number
four, boom, tap, Add. And now we have our clips into our timeline
and they're all back here and they're different
links. But that's okay. Now we can just go ahead and
delete this original one. So now we don't
have that original video that we screen recorded. We only have ours. Now all we need to do is cut our clips and line
it up to the music, which is really
easy to do because we have the audio
waves down here. And then we can go ahead and add effects and texts and
all that good stuff. So for this first clip, I liked this first part where that color is really popping. I like this part too
though that's really nice. Maybe I can use that in a
second part of the clip, but what I'm gonna
do is just tap that clip and then drag the
whole second half down. And I think the audio changes
like right about here. So let's play it. I paused it right when
the audio changes. So then I can just go ahead
and bring my clip there. So let's try that.
Perfect, perfect cut. I'm actually going to
mute these clips as well. I can just tap that and click Mute just so we don't
have the audio in there. I'm gonna do the same
thing for the second clip. I'm just going to tap
that and drag that in. Zoom in a little bit, make sure it's lined up with the audio. Let's try this. Okay? Yeah, right about there. You can see that in the audio
wave boon, bring that down. Now for this clip, I don't
really want it to start. All the way over here. I want it to like, I want
it to be like right here. So what I can do is just split this in the
beginning right there, tap split, and then
delete that first half. And then make sure that second
half is lined up. Right? Right there. Yeah. So drag that down. And then our last clip, which part of that
clip DO want in here? Probably just this first part, although that's pretty
cool that the surfer, but he doesn't, he
doesn't catch the wave. So this guy does. Let me zoom in and see if I can get those people out
of the foreground. To zoom in, I just
pinch and drag. Okay, that's pretty cool. Or do I use this first
part with the surface? It's got to be that part. It's gotta be that part. So I'm just going to cut this, this, this ending off here. And then we have our four clips. So let's play it back. Awesome. Now we have the base
of our video and honestly you can just
go post it like this. It's already pretty good. But one of the things that I
like so much about splice, it's so easy to add
effects and color grade our footage and do cool zoom
effects and all that stuff. So the first thing
I'm gonna do is make the contrast and the
color pop a little bit. Now, with splice, if
you tap on a clip, you have a bunch of features
that you can do here. You can change the speed
and they have filters here. So you can just try any of these filters and some of
them, I look really good. That actually looks
really cool, fiery. I wonder what it looks like. Let's just tap it and
reduce the strength. Actually liked that.
Well, that's crazy. Now the thing about
Instagram and TikTok is people love saturation. So usually I wouldn't
saturate my clips this much, but I find that people really resonate with highly
saturated clips. So I actually am going to use that filter that looks
really cool, fiery. Now let's try that again on the second clip here,
let's scroll over, find that who polarized, that's, that's too much. Where is firing? I'm losing it here. There it is right next to it. And I think that's
just a bit odd. I don't know, it doesn't
look good on this clip, so I'm just going to go none. But what I am going
to do is I am going to adjust that clip by
tapping adjust here. And then I can bring the
contrast up a little bit by just dragging
that contrast slider up. I can go to saturation and I can increase the saturation
a little bit. And then I can come
over here to warmth. I can make it a little bit more warmer because I feel
like it's pretty blue. I do like the blue, but I feel like it could
be a bit warmer. I think that's good. I don't think we need to change
our exposure or anything, but you totally
can, which is nice. But yeah, that's what I
would do for the color, but I also wanna do a quick
animation on this clip. So what I can do here is make sure I'm
tapped on that clip. I can scroll over to animate and then I can
use the Ken Burns effect, which basically slowly
zooms into the shot. So it just slowly crops your shot throughout the
course of that video playing. So I can tap on Ken Burns, I can select the Start Frame, which is back here,
just a normal frame. And then I can do the end frame, and I can just crop
that image by taking both of my fingers and
dragging in a little bit. Let's play that back. Let's see how that looks. Okay, that's way too strong. So I'm not going to
zoom in Not much. I just want a really,
really subtle pan. Let's try that. Maybe
even a little bit less, just to show some
camera movement. Perfect, love that.
And I think this, this clip here looks good. Let's tap on that
and just go to, let's try that fiery
filter again here. How that look pretty extra, but we can reduce the, reduce the strength
a little bit. So maybe we'll just
go to like like 50. That's pretty good. I think that looks great. Now let's go on
to the last clip. And the same thing, we're just
going to come over here to adjust and we're going to
increase the contrast. Maybe actually bring the
exposure down a little bit. And then we'll, we'll
increase that saturation. And then we'll also come
over here to temperature and we'll make it nice
and warm as well. And boom, That looks great. Now I can also slow this clip
down and that's because I shot this clip at 60
frames per second. But the timeline
that we're working in is 30 frames per second, which means I can show
my clip down by 50%. So to do that, make sure I'm selected on
my clip once again. And then I can tap speed
down here on the bottom. And then I can bring
it down to 0.5 times. Now that will make
our clip longer, but all we have to do
is just drag that back. And now that clip will
be in slow motion, which is really cool. I love that effect.
That's why I'm always shooting in 60
frames per second. So I have the ability
to slow down my clips. So now that we've
colored graded, we've added some cool effects. Let's play that back. Nice. To see. You. I think I'm gonna
do one more effect on this last clip here. I'm going to do a Ken Burns, but I'm gonna do
the opposite way. So all we have to
do here is enabled. Ken Burns makes sure the
first clip is zoomed in. And then for the second clip, we're just going to
zoom out a little bit. So we're gonna, we're gonna
pull out from the shop. Perfect, love that. I can deselect that. Now we have our clip and
now all we have to do is add our texts and
transition. So let's add texts. Now, adding texts is
really, really easy. If you de-select
all of your clips, you're going to see
all these things here. Sounds voice overlay on the, on the left here next
to media is text. Now I can just type the
lyrics of the song. So falling is the first lyric. Boom right there. And then I can come down
here and select the font. Let me just try a few
different fonts here. This one is nice and moody. I can resize that. Maybe put it right
here in the middle. Just make sure it fits in-between those
little bars there. All right, that
looks pretty good. Then I can just drag that
all the way to the end of our clip because
we're going to have texts throughout the whole clip. National looks good. Now, all I have to do is make a cut where
those two clips cut. So right there,
those two clips cut. So I'll make a cut there. And I'll just tap this, double-tap my text and
edit that into dreaming, which is the second lyric here. Make it a little bigger
to match the size of the falling lyric. Maybe make the following
one a little bit smaller. Alright, now, move on
to the third clip here. Do the same thing. What
is the third lyric? Talking? Okay, let's do that. Talking. Make sure it's about the
same size, make it smaller. And then the last one
is in your sleep. So let's zoom out, find
that part right there. The cut right there. So split that in your sleep. I need to make this one
a little bit bigger to match the other ones. I think that's about right. Now. Let's play that back
and see how that looks. Perfect. Love that. That looks super, super good. Now I am just actually
going to come in here and I feel like now that I'm looking at
that fiery filter, it just looks a bit intense, so I'm just going
to bring it down. I'm going to drag
it down to like 50. So we still have that effect, but it's not as strong. But I feel like that's
everything that I wanna do with this clip that you could come in here and add cool effects. Or if you're trying to
make something vintage, you have some really
cool filters in here. All kinds of cool stuff that you can
definitely play with, definitely be creative with. I'm not going to use
those in this video. The music feature here, they don't really
have any good tunes. I don't think if you're
making a video and you're not using music from
Instagram or something, you can use one of these, but I don't think
they're all that great. You can add overlays
so you can put images over the top is a
picture of my cat. And I can put it over the top. Obviously I don't need
that in this video, so I'm gonna delete that. Then. One of the other
cool things that I like is the voice record
feature here. So you can top voice
on the bottom right. It'll count down. And then you can do
a voice recording over your entire video. So like that video that
we saw earlier from Carlos where you
had that voiceover. You can cut your whole video. Then you can watch it back and record a voiceover
over the top. And that's such a cool feature. It's so nice being
able to do that. The last thing I
want to show you guys is the transitions. Now what's so good
about splice is once you add your cuts
into the timeline, it automatically has these little transition
icons in-between. And you can tap that
transition icon and actually choose one of
the transitions here. So I can top maybe color fade, and that will just fade
into that second clip. Now, what that does is actually three times your
video a little bit. So it's going to look really
weird with the text and you have to kind of play around with it to get the text right. But if you didn't have the text, it would be much easier
to do these transitions. And there's some
really cool ones. I like the zoom
transition and I've actually used that a
few times in my videos. So you can see zoom
in and that will just zoom into that next clip. But I think you guys get
the gist of how to use this in all the
capabilities that it has. Now once you're done
editing your video, you just tap in the
top right here, this little icon, the save icon. And then make sure you're
selected at full HD, ten ADP and 30
frames per second, which is the native
format for TikTok, Instagram, and Snapchat. I just hit save. Now we have that video right in our camera
roll and we can go ahead and post that on whatever social media
platform we want. But that is the gist of
editing on your phone, guys. It's incredibly simple. All we have to do is make sure we have our audio in there, and then we can make sure
our clips cut directly. When the audio cuts, we can add cool effects
and all that stuff. Add text, whatever
suits your fancy. It's quite simple. But I hope this lesson
was helpful for you guys. But now that we have our video
saved in our camera roll, Let's move on to the
next lesson and talk about posting that video. And some of the things
you need to think about when you're sharing
your videos online.
11. Sharing to Social Media: In this lesson, I
wanted to give you guys a few tips for
posting your videos. Now there's not a whole
lot you need to do, and I think it's
pretty straightforward when it comes to posting, but I do have a few tips. Just help you out and
give your content the best chances of
performing well. Now, a lot of these tips
are platform specific because platforms are a little bit different
from each other. And when you go to post your
videos on each platform, that there's a few
different steps, but generally speaking,
they're all pretty similar. But in this video,
I'm gonna give you tips specifically for Instagram reels and
TikTok as well. Now once you export your video, all you have to do
is open up your app and then go to
create a new post. So for Instagram, that's pretty
simple and you just click the plus sign in the top
and then you click reels. And then you can just tap on the little picture in
the bottom left-hand corner and then select your
video that you just created. From there, it's going
to start playing your video and the video editor, but your videos
already done editing, so you can just hit Add and
then you can select Next, and then you'll be on
another editing screen. Now this actually is
pretty important. This is where you're
going to link your music to your
clip and you want to make sure that the music
is linked to the clip, then what you're
gonna do is tap on music and then go to saved. And then you're just
going to choose the song that is in your video. So of course, we used violent crimes and everybody
is, I'm going to tap that. And now what this is going
to bring up is basically which part of the
song do you want to use in your video
for this video, it's all the way
at the beginning. And if I turned my audio up, you can see that pretty
closely syncs up to our solid, that you can try to sync
these up perfectly, but you really don't have to. All you have to do is hit Done. And then you'll have this
screen where you can see both of the audios
next to each other. All you have to do
is leave your camera audio all the way at 100 and then just drag the real
songs volume down to one. So now you won't even hear
this in the background, but instagram will still link
that song to your videos. Your video will still
show up on search terms. But if you bring it
all the way to 0, then Instagram will
relabel your audio as original audio and it won't
be linked to that song. And we don't want that. We want to make sure we can
show up on that song search. So once we're done
there, we can just click Next and we can
write out a caption. Now, the caption
isn't too important, so you can just kinda
right whatever, just a few words that's maybe inspiring or maybe you have
some thoughts to share. This really isn't going to have a massive role on the
outcome of your video. Just write what your video is about or some other
general thoughts. Now one thing that is important is the cover of your reel. And you can change the cover
of your real by tapping. And then you can choose
a different clip from anywhere in your video. Or you can tap on the bottom here and select Add
from camera roll. And then you can
select another image to add into that scene. So whatever you want it to be, I usually add my photos. They're just a cool photo that that's going
to match my feed. And that's it. I don't spend
too much time on this. I just make sure
it's a cool photo. Now you're also going to
want to make sure that you check also share to feed. And this is important because
if you don't select this, your followers won't
see your real at all. It'll only go to
the Explore page, which is great and sometimes
realize can do really well, but you want to give
it as much energy as you can in the beginning. And if you select this, your followers will
see an often give it a nice little boost
off the ground. So make sure you always check, also share to feed. You can always remove it from your feed later after
a couple of days, but it's important to do
that in the beginning. Then you can go ahead and
crop your image to make sure it looks good on
your profile grid. Below that, there
is a bonus feature. And if you're American
at this point in time when this course
was being filmed, Instagram is actually paying
creators to create reals. So I got selected
for that program. So I get paid for the
reals that I create. It's not much. But if I do have a video go massively viral and I
get 20 million views, it's possible that I can make a few thousand dollars
from that now. That's very difficult to do. But posting every day is
increasing my chances, so I'm gonna keep
trying to do that. But as of right now, this is only available
to Americans, I believe, and hopefully
they bring that to other nationalities soon. Now the last thing that you
want to make sure of is you're using hashtags
in your posts. I recommend using five hashtags for each post you don't
need to add more. Instagram came out and they
said five hashtags is enough. Anywhere from three to five is all you need for your posts to do well and just use hashtags that are
relevant to your video. So for this video, I
can type in cinematic, I can type in sunset. I can type in Bali, Indonesia, maybe shot on iPhone, just very simple,
simple hashtags. And then I can also
use one like Reels. Reels is one of those
really large hashtags. So if you can rank on that,
that's gonna be great. You can also try hashtag, reals, Instagram, That's
another really big ones. I recommend using maybe two of those really big
ones and then three hashtags that are very specific to the content
that you're posting. So the location or
if it's a sunset or a beautiful
landscape hashtag. Landscape or hashtag, Beautiful Destinations
is one that I like to use a lot for my more
travel cinematic videos. If you're posting a
video illustration, it could be hashtag illustration or the type of art
that you're doing. Hashtags are really not as important as they used
to be back in the day. And that's because the AI on platforms like Instagram
and TikTok are so smart, they can actually
detect what's in your video and share it
with relevant users. So just add three
to five hashtags that are very relevant
to your topic. And that's gonna
give you a video of the best opportunity
for growing. Now, uploading your
video to TikTok is very much the same process. So if you just open up the app and then tap
plus on the bottom, then you can go ahead and upload your videos so you can
see my video here. Boom, good to go. But once again, we need to
add our audio to that video. So on the top here I
can click Add sound, and then I can go ahead and
search our Kanye West song. So I'm going to just going
to search Kanye West, kanye West, violent crimes. There it is on the top. So I'm gonna hit add that and that's going to add
it to our video. So obviously the songs are
not sinking up at all. So I can do the same thing
like I do on Instagram. Tap these little
scissors here and then choose the right section. But if you don't want
to deal with that, you don't have to. We can do the same type
of thing that we did on Instagram with
addressing the volumes. So I can come into volume here. I can drag my original
sound up to maybe a 150% and then just drag the added sound
down to one or 2%. And then we'll just hear
our audio in the clip, which we already know a
sync up to our video. But TikTok will attribute our video with the
real song on the app. So then once you hit Next, you're just going to be in
the same type of thing of Instagram where you
can select a cover. Now with TikTok, it's not as important to have
a curated covers. You can just choose any
part of your video. I think my favorite part
was this scene here, so I'll just hit save. And then I can do
the same thing. Just type in sunsets in
Indonesia, something like that. I would probably use the write something a little
bit more detailed, but I'm just showing you
guys an example here. And then I would do the same
thing about five hashtags. Now, there are a few very
massive hashtags on TikTok. And the one that I like to
use is for your page, FY PIE. And that is a very
massive hashtag, so I like to use that one. And then I'll just choose
all the ones that are relevant to my contents. So in this video, same
thing, cinematic. Maybe shot on iPhone, Bali or sunset, or just general hashtags that's
relevant to my scene. Same thing like on Instagram. You don't need to spend
too much time on this. Like I said, it's kind
of low hanging fruit. The more importantly is just
the quality of your content. After you've done that,
you can tag people if you want to
using this feature, or you can go ahead
and add a location. So I'll just type Sarah Baia. Then you can add it to
a playlist as well. So a few playlists
here I have travel, photography, tips,
photo editing, etc. This one will definitely
go under travel because it's kind
of a travel video. And then that's basically all
I do for my TikTok posts. It's very straightforward. There's nothing that
complicated about it, but I just wanted to
walk you guys through this to make sure
you're accounting for all the things that do have
a little bit of importance. Now one thing to note
is you might not always be able to find your song on both TikTok and Instagram if you're gonna
be posting on both, which I recommend that you do. So if that does happen, it's okay to just upload
your song as original audio. It still has an
opportunity to rank, so it's not a big deal. Now, I recommend
posting your videos on as many platforms as you can. So if you're creating
for Instagram, go ahead and post those
reels on TikTok as well. And if you're
creating for TikTok, do the same thing, post
them on Instagram as well. It doesn't take a whole lot
of time and you're doubling your chances of success with every post. So that's what I do. Even though I create
largely for Instagram, I post all of my videos
on TikTok as well, and I'm slowly building up
an audience there as well. So if you follow these
simple posting steps, your video is gonna be off to a great start
in the beginning, like I said, there's not a
whole lot you need to do. You just kinda have to
meet the bare minimum. But once you do that
and you hit Post, It feels great to
be finished with a video and then you can see
it on your feed later on. And it's always a good
feeling to go back and look at some of the
content you created. But with that said guys,
we have one more lesson. We're going to leave
you with a few ideas to think on after this class. So let's move on to
that lesson now.
12. Key Takeaways and Conclusion: We have made it to
the end of the class. And honestly, I'm surprised
you guys are still here. I'm surprised I didn't
bore you to death with all the content that we've been talking about
in this class. Of course, I am joking. I know I'm incredibly
charming on camera, So thank you for sitting with me to the end of this class. But before we close things out, I just want to hit
on a few things that we've talked about
throughout this class that I think are the
most important takeaways for you moving forward. So starting off at the top, if you really want to have success creating the short
form vertical videos, I think it really starts
with solidifying that theme. So make sure you're really
thinking about what type of content do you want
to post Going forward? And like I said before, think about what you're good at, thinking about what
you're passionate about and formulate that as your main theme once you guys
lucked out and it's gonna be so much easier for you to create content going forward. And I think that very
foundational principle is something that's overlooked
by a lot of people. So if you're ever feeling in doubt about the content
that you're posting, just come back to that and
reflect on that a little bit. Next up is this idea
of consistency. I think it's really
important to post often and we talked about
in the posting time. So if you can post
as much as you can, that's gonna be the
best thing that you can do moving forward. Another idea I want
to touch on again is the idea of posting
great content. Yes, we talked about
quantity over quality, but that doesn't
mean you just post complete trash every day. We want to be posting
good, valuable, inspirational content that
resonates with people. So always keep that in
the back of your mind. Think about each video
that you're posting. Is this good? Is this
adding value in some way? If it is, then it will
definitely resonate with people. And last but not
least guys, this is a marathon, not a sprint. Don't expect to just come out of the gates and find
success right away. It does take a bit of time, but if you're consistent
with it and you're posting great content and
you're following all the principles that we
talked about in this class. I promise you, you're going
to find success eventually, creating these videos
is a lot of fun. I've had a ton of fun
with it and I think that's something that is
important to remember. Try your best to
have fun with it. Engage with it as a
creative process. Don't treat it like work. Treat it as a hobby, something that's fun to do. Creating these really
cool videos that you can look back
on or share with your family and friends and just provide value to the world. But with those things
out of the way, guys, I just want to say, thank you so much for watching until the end of this class. And if you guys want to
keep learning with me, I have a ton of classes
here on Skillshare. I have a bunch of
photography classes, editing classes, iPhone
photography classes, and I also have a
Instagram class that will walk you through how to be
successful on Instagram. And a big update is coming
out in that class soon. If you guys want to see that, go ahead and give me a follow, she'll get that update. I also post a ton of free content on YouTube so
you guys can check that out. I'll put a link in
the About Me section or you could just search
my name on YouTube. That works to go ahead and follow me on
Instagram and TikTok where I'm posting these
videos that I've been teaching you guys about
for the past hour, you can see some of the
stuff that I'm working on. And of course, if you have any questions about the
videos that I'm making, go ahead and leave a comment
in one of my videos. I respond to every
single comment on both my TikToks and
my Instagram pages. If you guys want to support
the work that I'm doing, you can buy me a coffee
on buy me a coffee.com. I'll leave a little
link down below. And there you can just
write out a message. And that's probably my favorite
thing about this job is hearing from you guys and
hearing positive feedback. So I appreciate all of that if you have done that in the past, but that is everything guys, that's the end of this class. So thank you so much for
watching until the end. I really hope it's been helpful for you in some way and I hope you can enjoy some of my
other classes as well. So I'm gonna leave
you guys to it. I can't wait to see
your content in the class projects and I'll
see you guys again soon.
Sean Dalton, Travel Photographer
