SEO Basics for Non-SEOs

1. Introduction : Hi, I'm Christina Kledzik and this is SEO for Non-SEOs. I've been an SEO for the past eight years. I taught myself SEO when I first started out. I've worked in-house and I've worked in agency, and I've worked on Moz Blog posts, helping other people with SEO. So train people at pretty much every level of SEO. Whenever I tell someone that I work as an SEO, one of the first things they ask is, can you look at my site? Can you see if everything's going okay? I get it. SEO is really complicated and it's really vague, what you're supposed to do and what you're not supposed to do? Google gives you rules, but they're not really direct about them, and sometimes SEO say that you should ignore them. The thing is all the literature out there that SEOs rely on were written by SEOs for SEOs. So if you're not an SEO, that doesn't make a whole lot of sense. That's why I created this course. This course is meant to be for Non-SEOs who want to learn just enough SEO, that they aren't hurting themselves, and maybe they can set themselves up for success as they grow their websites. It's probably best for people who are running small to medium-size blogs, small e-commerce sites or people who want to boost their resume website or their artistic website. That's one that we'll get some examples on later. This probably isn't best for you if you want to learn SEO and learn all of the vocabulary. We're going to give you some app vocabulary where it makes sense, where you need to learn what a keyword is or what link building is, but I'm not going to be teaching you about all the metrics you need to track to be a full-time SEO. Instead, this is going to feel a lot like if you hired an SEO to audit your website, and they gave you some guidelines on how you can continue to integrate SEO into your practices every day. So by the end of this course, you're going to have a good idea of how you can integrate SEO into building the site structure, building content, and as you get the word out there with other websites. We're going to have a project as you go along with this course, and the project is literally just to work on SEO on your website. If you don't have a website, just create one. Go to WordPress, go anywhere where you can create a website. It is actually really important that you play with this yourself because it's not super intuitive all the time. So let's get started. 2. Help Google Read Your Site: In this lesson we're going to talk about how you can help Google understand your site. We're going to cover how Googlebot works, how Google reads the content on your site, and how Google crawls to build links on your site. The first thing that you need to know is the way that Google understands the Web, is that it crawls with a web crawler called Googlebot. Googlebot reads your page and it tries its best to understand it the way a person would understand it. That means not just the HTML, but also the CSS. Or if you're not as used to those sorts of terms. Not just the text on the page, but also how it's laid out. What you can always do is check on Google to see how it's understood your webpage by searching for cache colon and then the URL that you want to see. This is my sister and brother-in-law's website Education Rickshaw, which I'm borrowing for this lesson. You can see it's a pretty standard blog structure. This should be easy for Google to read. Let's go ahead and search for cache and Education Rickshaw. Here's Google's version of their site. It looks pretty much the same. I always do a sweep of the page to make sure that Google has loaded the whole thing. Let's look both at the top of the page for links up here and then let's go to the bottom just to make sure that the whole thing has been loaded. It's all here. This is pretty standard for a standard blog, but it's definitely a good experiment for you to try. What you're going to want to keep in mind is that Google understands text best on the webpage and that's what you're going to want to focus the most on. Information that's at the top of the page in bold and in headlines is considered as more indicative of what the page is about. So focus a lot on those. Also, did you know that you can actually control the content that shows up in Google search engine results pages. The page title and meta description are written by you and they're in the HTML. They're not obviously visible to the website reader. Did you know that you get to write the headline and description that Google puts on its results pages? That's called the page title and meta description and it's in the HTML of pretty much every web page on the internet. You can always write that in an HTML if you're actually coding your own site. Although most people at this point are normally using CMS's. A CMS will normally have a place for you to put in the page title and meta description. This is what it's for and you get to be in full control of that. If you can't find out where that is or if it seems like your CMS is dynamically generating it, what I like to do is I like to go on a website and I right-click and I get to view source. Now we're getting a little technical here. It's going to come up with the HTML. What you can do then is search for title and description. You'll normally find the code in there that's showing the title tag and the meta description. Then if that is being dynamically generated based on how your titling a page or beginning of the description that you have somewhere, you might be able to piece together how your CMS is working. I'm showing you my cousin's site here. It's an art site. He is using a blog structure, but the primary focus of this is his art and to show that off. I want to show my cousin's site because of the blog, the navigation is kind of built into it. Each post is listed. I Normally show a little bit of a clip on the homepage and the homepage gets most people to blog posts. It's a little different when you have a site like this where he's trying to show off all of his art at once. What I think is great here is that he has links to his different types of art in the top nav and then when you click on that, you'll see his different examples of that, which are presumably blog posts. But these are very clear. You can really see where you're going. He's also using a way that people would describe it. So Google's going to be able to understand what all of these are as well. Top navigation like this, this is where he links the most important pages. This is a great example of that. Now this is from Moz's blog. Here's an example of a huge blog Moz, where I'm a writer occasionally. This is an example of a site where you would have to work with an SEO. This is too much, but I still want to give you an idea of when you have more complexity, how you can handle that. They actually have layers of navigation here and what is interesting is, I mean, they're SEO, so they're going to be optimizing this to an extreme. But you'll notice that the top nav, top-top nav up here, this is actually to their core website, this isn't even to the blog. Then below that, they actually made it a drop-down. Drop downs like this can work, I mean you can get more topics than you can physically fit on the screen. You'll just need to make sure that's in the HTML. Often drop-down's are built with JavaScript. Then this is an example for HBO Watch. Here HBO Watch, they do have a top navigation, but what I want to do is scroll you down here. They've got their legal use and their Contact Us in the footer. You'll notice, for example, on my sister's blog, which I've shown before, they have Contact Us at the top and then for HBO Watch they've Contact Us at the bottom. The key difference here is like I mentioned, Google is going to look at where you linked to the page and honestly uses are as well. If something is up at the top, that's probably more important and if it's at the bottom, it's probably less important. For HBO Watch they are not really encourage you to reach out to them. They want you to just enjoy their content, but you can reach out to them. For my sister's blog. They're actually using this as a networking tool, so they would like you to contact them and that's why they put it at the top. Okay, we're at the end of lesson one. What we've learned in this lesson is what Googlebot is, how you can optimize your site so Google can read it better and how you can optimize your links. The projects, for the end of this lesson is to review your page titles, meta description, and navigation. For page titles and meta description, carefully review all of the pages on your site. If you have a blog and you have tons of pages, go ahead and just choose the most recent 10. But look over all of those, it's really important to make sure when you take that page title and meta description, is that going to make people want to click and get through to your site? This is your opportunity to advertise for free. Then also check out your navigation. Is your navigation easy for users to find? Is it easy for Google to find? Ideally, can you get more of that in the top navigation? Can you move your most important pages up there? See if you can play around with that. When you finish your project for this lesson, take notes on what you've done. We're going to want to share those at the end of the course so that way we can see what you've done to change your site and make it better. Good luck. 3. Use the Right Words: In this lesson we're going to talk about how you can use the right words on your site. In this lesson, we're going to cover what a keyword is, tools that you can use to identify the right keywords, and how you can integrate keywords in with your content. Let's start off by talking about what is a keyword? A keyword is a phrase that you've decided you want to use on your site. Because if someone's searched for that phrase, you'd like them to find your site or specific web page. It doesn't mean that that's the only phrase that you're going to rank for, but it's a way for you to hone in on that. It's a really common term used by SEOs. I just want to make sure that you know what that is. Don't worry about it too much. It's really just what you're targeting. Let's take a step back and ask, how does Google decide when you search for something? What pages come up for it? In the past, it was just what web pages use the exact same phrase that you searched for? Definitely not the case with Google anymore. Google understands that there are synonyms. Google understands that there is context. They're going to look through all of that. That said, if you match something exactly, you're going to do a whole lot better. When we identify keywords, what we want to do is identify the keyword that is the most common way that people would describe what your web page is talking about and we want to target back. So let's go into a real-world example of keyword targeting. I choose swimsuits and bathing suits because they're synonyms. They're actually regionally different. I believe, why you would choose one or the other? But they're basically the same think. You think that Google would look at that and go, they're the same thing, we know that Google understands synonyms. What's interesting is that if we look at the results from swimsuits, it's American Eagle and Pacsun. Then we look at bathing suits, that's Venus and Amazon. Those are completely different sites. Why did that happen? The first thing I'm going to say as an SEO, without looking this up, is I'm going to assume that swimsuits is the most common phrase in America because Pacsun and American Eagle have decided to target that. They're the bigger brands. Venus as a smaller brand, has decided to target bathing suits. Now, I have not worked for Venus, but my guess here is that they chose bathing suits because that way they can actually rank number 1 for one of these phrases. It's going to be hard for them to outrank American Eagle Outfitters. What about Amazon? How is Amazon showing up for this when their page title says swimsuits? Well, on the page, Amazon uses the word bathing suits. Why didn't the other companies do that? Well, it's a little bit weird to switch between regional dialects. The good news is, in most cases, when you're talking about synonyms, you actually can switch between the synonyms. That's really common in English. When you're writing a blog post and you find a few different ways to describe the same thing, too switch through them. That's awesome for SEO, and it also just sounds better. The benefit of targeting the keyword that people are more likely to search for, is that Google, we'll bold it in search results and you'll rank slightly better for that. This will be especially important when you're ranking against competitors that maybe aren't targeting the exact same phrase as you, but are bigger than you. This is how you can sneak up on them, like Venus with Amazon. How do you choose the right keywords to target? How did American Eagle and Pacsun decide they wanted to target swimsuits rather than bathing suits? There are tools for that. The biggest one is Google Keyword Planner. Google Keyword Planner is actually part of Google ads, so they want you to pay to use it. Now there is a way for you to sign up and not pay anything, and I have a PDF below that you can use to figure out how to do that. The thing is until you start spending a lot of money, they're not going to give you a lot of detail. In that case, you might actually want to pay for a keyword tool that's different than Google ads. Most of those costs $30-$50 a month. You can probably get a trial period if you just want to do some keyword research and save all of that. You'll get more specific keyword volumes if you do it that way. Let's get used to the Google Ads interface and compare swimsuits versus bathing suits. What I'm going to do is say that I want to find the volume of a keyword. I'm going to put in swimsuits and bathing suits. There you can see that swimsuits is a more common phrase in the United States than bathing suits. Which is probably why American Eagle and Pacsun chose to target them. As you explore keywords, one thing I really want to stress, don't go too broad. You're going to see these really high search volumes for each month and go, oh men, if I can just get the tiniest piece of that pie, that'll be great. The thing is, if you don't rank in the first 10 results, it doesn't really matter. People aren't going to get there. You really want to focus on keywords that you actually can rank for. Think about how you can be different. Think about how you can be a little bit more niche. If you're a new blogger, you're not going to be able to rank for swimsuits. Venus can't even rank for swimsuits, but instead, can you do swimsuit reviews? Can you do swimsuit reviews for plus sizes? Can you do swimsuit reviews for professional swimmers? Something like that. Get a little bit more detailed and then if you have an idea, you can go ahead and see if Google has the volumes there. Your project for this lesson is to review the content that you already have and target it with the new keywords that you found. I'm including this even for your homepage. Your homepage should be targeting the keyword that describes what you're offering. Think about what your niche is. Once you've come up with those keywords that you want to target, figure out how you're going to target them. Like we talked about, if it's in the page title or meta-description, that can be bolded when someone's searching for something. It's going to feel way more relevant. See if you can get that content into those page titles and meta descriptions. After that, like we talked about in the previous lesson, content higher up on the page and bolder is going to carry more weight. Can you get those into the headlines? Into the top of the page? Can you get some synonyms that we can hit multiple keyboards at once? Go through your site and see what you can optimize and make notes about it, so you can put it together in your project. I'm excited to see the changes you're able to make. 4. Create the Content People Want: So one of the things that you might have been thinking during the last lesson was, can I use this tool to find new keywords that I want to target?The answer is yes. It's actually a great way to identify content that you want to target. Not just for SEO, but because SEO is actually indicative of what people are searching for, I mean, that's the benefit of it. So this is my sister and brother-in-law's blog again, Education Rickshaw. They're both teachers who teach abroad right now there in Canada. And they share concepts that they learned about teaching here. Using Keyword Planner, you can find new keywords related to a topic or URL with the find keywords option. In my experience, Google is not the best for the URL option, but it's always worth a try. So I don't think we want to write a blog about teacher, teacher. Instead, I'm going to use the find keywords tool to find keywords about teaching. There are a lot of irrelevant keywords that come up here, but don't be discouraged. I put in a really general term here. Google's going to try to match it in as many ways possible. Scrolling down this list, I see culturally responsive teaching, reciprocal teaching, professional development for teachers, qualities of a good teacher. The first two are theories on how to teach that seems really in line with what my sister and brother-in-law are working on. Professional development for teachers is probably a search for actual professional development courses. Remember how I talked about wanting to get the best result when someone searching for something? Imagine your teachers are searching for professional development. How could my sister and brother in law's knowledge help their search? I think probably a review or a list of fun or uncommon options. Put your own spin on it. Then last, there's qualities of a good teacher. This one seems really simple and kind of arbitrary, but keep in mind that my sister and brother-in-law are the perfect people to write about this. They're good teachers. They have their master's degrees in teaching, and they've been teaching for seven years at four different schools and for different countries. I've seen all different types of teaching and teachers. This can end up being for a really wide variety of audiences. I could see it being interesting for people who are trying to identify good teachers, people who are interested in becoming teachers, looking into it for a good career development for them. So I really want to stress, you don't have to choose what content you want to create based on what keywords get the most search volume. You really want to keep this true to yourself. You want to write stuff that you're passionate about. But like I said, is we're going to Education Rickshaw. If you feel like you can be a great answer to that, but that's something someone would seek out, go for it. So your project for this lesson is to come up with three new pieces of content that you want to create for your site. 5. Be the Best Result: So this lesson is called, Be The Best Results. As you may have guessed from the word best, that means we are talking about competition. In this lesson, we're going to talk about how to not freak out about the competition and how to use the competition to actually make your site better. So let's take a step back. Why is competition important? Well, there's an insane amount of content on Google. Just go ahead and try searching for something that's a keyword that you're targeting. Look right beneath the search bar and see how many results there are for that. So here's an example, culturally responsive teaching. This is something that we mentioned in the last lesson. That's something that my sister might want to try to rank for. Culturally responsive teaching has over eight million results. She has over eight million competitors for that key word. You have got to keep an eye on this stuff. So I said the point here is going to be to not freak you out. Here's why I think you shouldn't freak out. There is always competition in everything you do. But differences with SEO, you know what your competition is. You can see what Google has chosen to rank first. You can see what content they have and you can learn from that. That's we're going to cover in today's lesson. So let's go back to our keyword, Culturally Responsive Teaching that we found in the last lesson. Where we were talking about Education Rickshaw, my sister and brother-in-law's website. So the top four results for Culturally Responsive Teaching are brown.edu, which is basically a definition. Edutopia, which is basically a category page within a blog. Then there is an ASCD and Teach Away article and both of those are, how to's. I think that fits a lot better with the style of Education Rickshaw. This is potentially what they should look at to see if they can build a better page. Let's look at each of them. The ASCD article is actually a research paper written in 1995. So a little out of date, but probably foundational on this subject. My sister and her husband write on this. They'll almost definitely want to read this thoroughly and see if it adds to their own article. They might even want to reference it. For the Teacher Away article, it's much more readable than the ASCD article. This is the benchmark because this is more like what they're going to write. If they write something, they need to write something better than the Teacher Away article. I think they can do that in a lot of ways and this is where it becomes just a marketing exercise. So for me personally, I think that they can make this a bit more personal. The Teacher Away article, I don't really know who wrote this. I don't know what their background is. My sister and her husband, they can talk a lot more about how they've experienced this sort of thing. So they can make different points than the article. The Teacher Away article only has five points. They could use the same ones and potentially add to them, but you don't really want to copyright. So I would come up with their own lists and what they think are the most important points for culturally responsive teaching. So hopefully that gave you a feel for how an SEO would look a competition and come up with how you can make better content. You basically want to find the content that you're trying to mimic. Find the content that Google likes to rank for a given keyword and then see how you can offer something that is more diverse, more in depth, generally better. So your project for this lesson is to choose three keywords that you're targeting. Look at the competition, and decide how you want to change your site based on the competition. Take notes, share in the project, and I'm excited to see what you come up with. 6. Why You Need to Build Links: So this point, you know how to structure your site, how do identify keywords, and how to put them on your site. What's the next step? Link building. In this lesson we're going to talk about why link building is important. Why you wanna get links from more reputable sites, and why you probably actively don't want links from sketchier sites. So think about it, google is a computer. Google can't tell the difference between word vomit and Shakespeare, it can just see the words on the page. Google determines how much it can trust you by how many links are linking to you and the quality of those links. That's often called PageRank by Google and there are other metrics you might hear out there like domain authority or page authority. Those are third party system that have tried to mimic PageRank because Google actually offers PageRank. But PageRank is the number that SEOs will use to determine the strength of a given web page. Now, that's getting a little bit technical. You don't have to go into that. What we're going to talk about now is just why link building is important to get you psyched up to do some link building of your own. So the way that I like to describe the impact of links and SEO is to imagine recommendations in real life like links. So first of all, let's imagine that you want to go to a new restaurant and you remember it like ten people have recently told you to try out a new restaurant. That's pretty impressive, right? Because ten people independently just decided to tell you about the restaurant. That's cool, that's like the quantity of links. It's like getting a lot of links to your website. Now imagine that one of those people, he's a food critic or a food blogger, that you have a lot of respect for, they know what they're talking about. Imagine that they told you the restaurant was great versus just one other random person. They're probably going to convince you a lot more than that other person. That's similar to how Google looks at different websites is carrying different weights. If you get a link from the New York Times, it's going to have a way better impact on your rankings, than if you get a link from Joe Bow's blog, even more so than I think in my example, it's huge. Get link from the New York Times if you can. Last, think about when you're looking for a new restaurant and there's a person standing on the corner and they're like handed out coupons and they're saying it's great, that doesn't really mean anything. If it's done in a shady way, like if they're trying to lie to you about it, that actually might make you think less of the restaurant. If they're just passing out the coupons, it's probably no big deal. Similarly, if Google gets a whiff that these are paid links, and especially if you're trying to hide that it's paid from them, that doesn't go over very well. It's not really worth it. I wouldn't recommend paying for links. We'll talk a little bit later, you can potentially be partnering with people, but just don't pay for links or if you say that something sponsored, Google's going to identify that and see that it just not as valuable. Okay, so the moral of the story is more links are better. Links from reputable sites are even better and don't pay for links. Don't try to get links from sketchy sites. Just don't. There's no project for this lesson because the next one's going to get pretty big. So head on over to that video. 7. Link Building: Hopefully in our last lesson I convinced you that link building is important. It's extremely important and it's something you need to be doing on an ongoing basis in order for your SEO to do well. In this lesson, we're going to talk about the how-to of link building. We'll talk about, which sites you might want to reach out to, what could be an enticing offer, and how to write a link building email. I want to start off that any ideas that you have for an easy way to get links, probably won't work. If it's easy because it's a friend yeah, maybe, but if it's a directory, if it's a blog post website that accepts any submissions and you can just write a guest post, if it's a comment section, other people have thought of it and it doesn't work, google's figured it out, you're going to have to put a little bit of work into this. As you start out on this, any idea for how you can get easy links probably won't work. The thing is, everyone else has thought of whatever you just thought of. Directories don't work very well. The exception there is if it's a directory that you could actually imagine yourself using, maybe if it's curated and that indicates that the directory owner has actually looked at your site and thinks it's valuable, that might work but if it's a directory where you can just submit your website, that's not really worth your time, not even to submit a website. Comments aren't going to work, Google understands how forum's work, it's not going to do anything. If you pay for a post or if you find a website that just accepts any guest posts, it's just really not going to carry a lot of weight because Google is going to see the easy sign-up or the payment wording. So no easy wins here, you're going to have to put in some elbow grease. The first thing that you need to do is figure out who you're going to reach out to. The most obvious thing that you can do is reach out to bloggers or site owners that are very similar to yours. There's going to be a natural connection there if you're in the same niche. So Education Rickshaw for example, my sister can find other teachers who also have blogs. It'll be really easy for them to find something that they have in common where they can share knowledge or they can partner up on something. For long-term link building, you're going to have to reach outside of your niche and that's why you're going to have to get creative. You're going to have to think, what expertise do I have that another niche should be interested in? For Education Rickshaw, I think a really easy example is a parent debug. She's a teacher, parents work with teachers all the time, they're probably really interested in that. As a teacher, she can offer expertise as to how to be a teacher themselves if they want to home-school. How they can work with teachers who maybe are difficult or are having a hard time working with the kids. How they can help their kids work better with teachers. There's a lot of options there, but the key is when she's reaching out, she's not going to want to reach out and offer to write the same content she's writing on her blog. Her blog, is writing for teachers. If she's reaching out to a parenting blog, she needs to write something for parents. Keep in mind here, you're going to have to represent yourself, but you're going to want to be yourself and share your brand in a way that's going to appeal the most to the niche that you reached out to. Once you've chosen who you want to reach out to, you're going to need to reach out to them and suggest how you can work together. There's a lot of different ways you can do partnerships, but more often than that, you're going to offer our guest post, which means that you'll write content for their blog, that can be really valuable. That can be a lot more valuable than you'd think because content producers especially for larger sites, need create so much content, it can be helpful if they can get good-quality content from you. Once you've chosen a site that you would like to get a link from, you're going to want to reach out to them and suggest a partnership to them. Keep in mind, what you need to offer is something where you're offering them value because the link back is value to you, you need a fair trade. Often this is going to be a guest post. The value there is that they're going to get good-quality contents. Keep in mind, it really matters he write something good, not only because what you post over there is going to be an advertisement for your site but also because you want to have this good exchange. On the other site owners happy that you built this for them they don't have to link to you, you want them to want telling to you. A guest post is going to be the most common option here. Just write some good-quality content, it's a good advertisement and then also, the site owner is more likely to actually link to you if you write good-quality content. I can't emphasize this enough, if you write a bad guest post, you may never hear back from them again. But think outside the box, it doesn't always have to be guest posts. Earlier I've shown you an example of my cousin's website. My cousin's website is really almost like a living resumate for him, he's showing pieces of his art. He can reach out to other bloggers and maybe find some content that he thinks is really interesting and then illustrate it. It's such a great ego boost for the site owner to have some illustrated contents, something else that adds to it, they're probably going to want to reference that. That's the mindset you want to take care. Is think what can I do that another site owner would think is awesome and want to link to and want to reference me for. Once you know who you want to reach out to and what you want to suggest, you need to actually reach out. More often than not, you're going to want to do this as an email, but you can also do it through social media, whatever works for you. The key here is do something that's uniquely you, don't make it weird. So many people make it extremely professional or just way too eager. That just doesn't make it interesting for the person who wants to connect with you. This is an example from my former co-worker. It's casual, it's personal, and it explains what he wants really easily. He's not putting any burden on the person reading it. It's interesting for them, they know why they would want to connect with him, both because they know what he's offering and they know who he is. Think about that. When you're writing an email, what are you offering? If you were reading this email from you would it be intriguing? Would you want to work with that person? Once you write the email and I cannot stress this enough, sit on it and look at it again the next day. Once you get used to this, you probably don't need to wait so long, but just you need to look at it with fresh eyes and ask yourself, is this an email that I want to respond to? Once you've written an email that you think is really good, save it. You're going to want to use it as a template for next time. The thing about a SEO is that everyone's always asking for links. So just know that when you're sending out these emails or the social media posts the people you're reaching out to probably get inundated. When you get a good email written, you want to use that to make sure that next time you keep writing good email, definitely personalize it each time though. So your project for this lesson is to reach out to the owner of a site that you admire. Social media, email, however you want to do it, but make a note of how you do it. It's going to be really interesting, the better that you get it this, how much you grow and you're going to want to see the first way that you did it. Also I'm going to want to see the first way that you did it, including your project and share it so that everyone else can learn from each other. I'm excited to see what you come up with. 8. Conclusion: So that was SEO for Non-SEOs. I hope you're finishing this up feeling more confident in your ability to make the right SEO decisions as you build out your website. Let's go over again what we learned. First of all, site structure is important. Always keep an eye on your page titles, meta descriptions, and internal links. Use the specific phrases or keywords that people are using to try to find the content that you've created. You can find search volumes in Google Keyword Planner or pretty much any paid keyword research tool. You could also use those tools to figure out what content you want to create, if you'd like that guidance. Last, link building is important. Link show Google that your site is valuable to other website owners and that's how you're going to rank better. So make those connections, build those contacts, reach out to other sites and see how you could offer something to them that they're willing to link to you in exchange. Your project has been to practice this on your actual site but hopefully you've been taking notes of what you've been doing along the way. Please share the changes you've made and your sites down below. The community is going to be interested in the changes that you've made and it's always visually on the community in the SEO world to make sure that you're making the right calls. I know this is a lot but hopefully, it makes sense in a way that you can bake it into how you build your site. You can always come back for refresher. I've also included a resource list below so you can dig into more specific topics on SEO. Now, go forth and kick some SEO butt. You can do this.