Sell digital products on marketplaces like Etsy & Creative Market

1. Intro: Are you an artist or a graphic designer? And do you want to sell your art as digital products are mine, then I have the perfect course for you. I'm NGO camp. I'm an artist and a graphic designer, and I create watercolor art, fonts and illustrations for products and companies all over the world. I've been selling my designs online since 2012 and I can help you do the same. Now in this course, we won't be going over how to create the digital products, but we will go over which products you could make and how to prepare them for sale, how to test out the market, how to launch a product. We will go over where to sell them online and we will focus on the marketplaces that have worked for me, like Etsy, Creative Market, and of course, your own webshop. I will help you with this journey and show you the exact steps that you need to take. 2. Which digital products to make: Today we will be looking into which digital products you can make. Now, before you can choose which products you want to make, you'll want to figure out who you are as an artist or designer. Do you want to create art like watercolors or line art? Or would you rather focus on graphic design, logos or wedding invitations? Or what about creating more than one thing? Like I do? I create watercolor, our illustrations, and also graphic design like logos, fonts, and templates. In this class, I will help you choose which products to make. When thinking about the products you could make, it's important to consider your skill set. What are your talents? What are you experienced in? Start by focusing on the things that you already know how to create. Focus on the product so you can already make with your current skill set and slowly work your way into diversifying your products. I'm sure that you can do more than you think you are capable of. Another way to think of possible products to offer is to take a look at artists or designers that you follow on social media, especially those artists that you admire and you seem to have a similar audience. Take a look at the shop section of their website and take a close look at the products they offer. Take note of the products that you love and those you think would be a good fit for your clients. You may also want to consider your client's needs. If you have an idea of who your ideal client is or the type of buyer you want to attract. Then you'll want to create digital products that they need. Products that feel some kind of gap that solve a problem for them or make them gain time. Or simply because they do not have the talent to do what you do best. These are some of the main reasons people will pay for your creations. Keep in mind who you're selling to. Ask yourself the following questions. What does my target client need? What type of products could I create to fill their need? For example, my ideal client is a female graphic designer that is also a stay-at-home mom who only might have an hour to work at a time. So if they're looking to create a new logo for themselves or for their client, I offer a range of products for them, like a fresh new font or some botanical art. They can easily create a new logo. And if that's not enough, I use an offer pre-made, ready-to-use logo templates. So all they have to do is add their business name and their logo is ready. Another great way to find new products to make is by looking at trends on social media and Pinterest. I know you might be thinking that you want to stay away from what everyone else is creating. But if you want to run a profitable business, you also need to keep a pulse on what's trending. Keep a lookout for popular styles, colors, or fonts. Now this is what people are buying. So you might want to keep that in mind and combine it with your own style. Now, I wish I could predict or even create new trends. And sometimes you are able to do so when creating something new. Some popular trends at the moment, our watercolors, even though I don t think this will ever go out of style, just like jeans or white T-shirts. And we're also seeing lots of neutral shades and new tones at the moment. We're also seeing Cera fonts combined with signature font and lots of botanical accents. Now let's look at what brings you joy. The process of creating products should be exciting and enjoyable. So don't forget to ask yourself, what are the products that you enjoy creating the most? What brings you joy? Find out which products you really want to create and which fit your style. Being able to put your heart and soul into product will definitely show, and it's highly probable that these will end up being your best products. For this class, I would like you to create a list of possible products that you can make. You can use the printable worksheets that can be found in the download section of this class. It presents a range of digital products that you could make and allows you to take off the ones that you want to focus on. There's also a blank section where you can add products that are not listed. Some ideas for new products are pre-made logos, patterns, social media templates, wedding invitations, fonts, watercolor graphics, or mock-ups. Finding products to make is about finding those products that strike the right balance between what your clients want, what you enjoy creating, and what your skill set allows you to create. The most important thing you want to keep in mind when making new products is to find out what your client wants and needs. What is the one product that is going to save them time? People will pay for convenience. Whatever saves them time will also save them money. My final tip is to not spend too much time finding the perfect products. Start with what you already know how to create and just list them in your shop. By doing so, you will be able to get valuable feedback and find out which products resonate most with your clients. And in turn, you can focus on those. 3. Preparing digital products: In this class, we will be going over everything you need to consider when preparing your digital products in order for them to be ready to sell online. Now, when creating digital products, the first thing you need to think about is what file types you will provide. These needs to be digital files that buyers can download. So if you've created art work, you will have to scan and digitize them first. Now here's an example of the files of my latest watercolor collection, floral vines. Here you can see I have four different folders. This is the final folder that will be zipped and then upload it to the different marketplaces for sale. I have a folder with the work files or folder with a promo, images and videos, and then also won with preview images, which I'll show you later. First, let me show you the final files. First of all, we got illustration folder here you can see all of the different illustrations that I've added to this product. These are all PNG files, and I like to keep them as high as possible and at least a thousand pixels at 300 DPI. I've also got a folder with all the different watercolors that I have. These are also PNG, so I've removed the background and then I've got the arrangements that I've added. I made these in Photoshop with all of the different illustrations on the watercolor elements and also the wreath, which I also love to add. Then let's go back. I'll go to the work files now, let me show you what the workforce looks like. So this is the PSD file that I use to create the breeze. I added all of the single elements here and then I use them to create reads. I also used the watercolor elements to create different reads with and let me show you the size. It's 5 thousand by 5 thousand pixels. And then resolution is 300 DPI, which you will need if you want to be able to use it for print. So all of the final files are always 300 DPI. Okay, so let's recap. Your final files need to be high resolution at 300 DPI and at least around thousand pixels in size. My advice is to add more than one file type so viruses are able to use them in more than one program. Keep in mind that not everyone works with it. Okay, So if you offer vector files for Illustrator, also be sure to add PNG files so buyers can use them in programs like Word or Canva. Or if you offer peace, the files for Photoshop also offer JPEG files that can be used in almost any program. Most marketplaces allow you to upload one file only. So you will have to zip your files before you can upload them. Also keep in mind that each marketplace has a different file size limit. For Creative Market, this is four gigabytes, which is quite large. And personally, I try and keep my products under 500 megabytes so buyers can easily download them. The file size limit for Etsy is quite a bit smaller as you can upload five files that are no larger than 20 megabytes each. So in total a 100 megabytes. Now let's take a look at our preview images. In this folder, I have the preview images that I upload two different marketplaces. And then in this folder, I also have preview images which I use for promotion. Let me just show you real quick. I also created some short videos that I can use for stories on Instagram and some longer images that I also use for Pinterest. And then for these preview images, these are the ones that I will use for all the different marketplaces like Creative Market and Etsy. And I create them in Photoshop. Some marketplaces have a different file size for the preview images. A universal size you can use is 2 thousand by 1338. And then I use 72 DPI, which is low resolution as you only need them for the web and they don't need to be printed, so I just keep them small. So this is my PSD file and what I do is I create different folders for all of the different types of images. So I'll have a folder for the cover. Four different mockups like this card, and then a collage or wedding invites. And then what I do is I build them all here in Photoshop and then I save them as a JPEG when creating preview images, there are three different types that you must include. First of all, we've got the cover image. The cover is the heart and soul of your product. This image is what will attract buyers to click on your product. So add a title and tagline and images that describe exactly what your product is about. Also makes sure that the title and images are large enough when viewing in a small thumbnail size. Next, we've got mockups. Using mockups are great way to show how your product can be used. Depending on what type of product you've created. You can display on different mockups like stationery, mood boards, or wedding invites. To create your preview images, you can create your own photos or mock-ups, or use free stock images from Unsplash or mock-ups that you can purchase from sites like Creative Market. Last but not least, you should add one or two images of everything that is included in your product. Keep in mind that some buyers, they don't read the full description. So to compensate that you can use texts in your preview images to highlight important features of your products like vector and PNG files included or compatible with procreate only. This is great for buyers who do not read descriptions, so they are still able to see what's included. The title of your product. You'll want to add as many search words as possible. When bars search for products within a marketplace, the titles are an important factor as to how high your product will rank in search. You'll want your products to show up as high as possible, right? So try and use words in your titles that buyers will use in the search bar. An example of a poor title is peachy fields the dreams. Now, this may sound like a beautiful title to you, but it really doesn't describe what the product is about. It's better to use keywords in your titles. For example, pink watercolor flower illustrations. I know this may sound a little boring, but we'll rank much higher in search. Next, let's take a look at descriptions. Keep your texts short and to the point, wires do not like to read, so do not write a lengthy description. I like to use one or two sentences to talk about the inspiration behind the product and what they can expect. And then next, I like to use bullet points on the exact files that are included in the download. At the end of the description, I will let them know how this product will make their life easier and invite them to purchase it. To make your product rank higher in search, you should add tags or keywords when you upload your product. These tags are words that describe your product and are used so buyers can find your product via search. I keep my most used tags in an Excel document so I can easily copy and paste them when I upload a new product, use specific words to describe what your product is about. Examples of tags are watercolor, illustration, wedding, romantic, wreath, or green. For more elaborate products like pre-made logos or seen creators, it might be helpful to add instructions to your products. This is a great way to minimize support questions from buyers to you. This may seem like obvious steps, but throughout the years, I've had lots of basic support questions. A few questions you could answer are how to unzip files, how to use the product, how to change the colors. Another important factor to consider is the price of your product. You do not want to underprice your product, as it may seem like it has less value or lesser quality, but you also do not want to overwrite it as buyers might find a similar product for less. What I usually do is take a look at what similar products are priced and then I price my own product at the higher end of the average price. Once you've taken all of these elements into consideration and apply them to your product. Your product is ready to be uploaded to your online shops. 4. Test out the market: Testing the market is a great way to get a feel of the market and the types of products that you could create when creating your first product starts small. Create a product that does not require much time or effort so that you can test out the market. You don't want to spend all your time creating an elaborate product just to find out that it doesn't resonate with your audience and that it's not selling. Create an MVP. Mvp is a minimal viable products. So the purpose of building an MVP is to launch a product quickly without a lot of effort, with a small budget. So this will allow you to collect valuable feedback for the product before you can expand it and create more of that type of product. With the help of an MVP, you can test out different marketplaces. So you can also find the right audience and the buyer is for your products. This concept will save you lots of time and help you figure out where to focus your energy. When I first started out, I made a wide range of products like icons, printables, clip art, font, watercolors, and patterns to test out which products sold best. Now, I wouldn't recommend spreading yourself too thin like I did. And if you want to test the market and try out different products, then start by creating two or three different products in different categories to see which ones sell best. Now let's take a look at my Etsy shop. Here you can see I have different categories with different products. Here. You'll see I have some fonts. I have watercolor graphics, I have botanic illustrations. I have mockups, pre-made logos, and then a bunch of different categories for my SVG files. When I first started out, I tried making few different products for all these different categories to see which sold best. Then in each category, create a few smaller products like these hand lettered quotes or these mockups. So first you can create smaller ones like these ones here. And then if you know that a certain type of mock-up is selling well then you can create a whole bundle of it like this one here. Another example of smaller products are these illustrations like these wreath. Or you can even bundle a few illustrations together like this floral set here. Then once you've tested the market with several smaller products and you know which products to focus on, you can start creating bigger products. Think of ways your buyers will be using your products. If you're creating a set of illustrations, think of ways you can add value. For example, this set here. What I did is I created some single illustrations and then I use them in Illustrator and then I create arrangements with them and race with them that looked like this. This way you're adding value to a product. So instead of only offering the single illustrations, you can create ready-to-use designs like arrangements, borders, or even patterns. Another example of adding value to a product like stock photography is to create mock-ups with them. So add a PSD file with smart objects so buyers can easily add they're designed to them. So to sum it up, create small products in different categories so you can test out different marketplaces without spending too much effort. This is the best way to save your time and help you figure out where to focus your energy. 5. Which marketplaces to sell on: An online marketplace is a website where individual artists and designers can open up a shop and sell their products. Choosing the right marketplace for your products will depend on the types of products you make and where your ideal client is a buyer. I have tried dozens of different marketplaces to test out where my products sell best, and I wouldn't advise you to try them all, but you might want to try out several marketplaces so you could find out where to focus your energy. When selling your digital products online, buyers can purchase a license that gives him the right to use your product for them to design with or create physical products with. A license will define what a buyer can and cannot use your product for. On most marketplaces, like Creative Market and design bundles, you will have to use the licenses that they offer. So before you start to sell your work on a certain Marketplace, you'll want to familiarize yourself with their licenses on Etsy and on your own webshop. Even create your own licenses. When creating your own licenses, start with the basics like a commercial license and an extended license. You don't have to cover each and every scenario, and you can always edit your licenses depending on questions and feedback from customers. Each marketplace specializes in its own products and has its own audience. I will go over some of the different marketplaces that I have tried and share my experience in which types of products are most popular and what type of buyer they have. Etsy is most known for their handmade jewelry and products, but it is also a great place to sell digital products on Etsy. Smaller products at a lower price, sell best. Products that are popular or clip art, SVG files, fonts, pre-made logos, and printables. Typical buyer on Etsy is female between the ages of 18 to 35, a crafter, stay-at-home mom, and a small business owner. Creative Market is one of the most popular online marketplaces for selling digital products. Creative Market offers a wide range of products like fonts, watercolor, graphics, mockups, templates, patterns, web themes, and also stock photography. Their audience includes over 6 million members of both males and females. Graphic designers, freelancers, companies, and business owners. Design bundles, also known as font bundles, is a marketplace for hobbyists and professionals that is known for offering design deals and bundles. Product types that are popular on design bundles are clip art, SVG files, and fonts. They're typical buyer is the male crafters, freelancers. As small business owners. Envato has irregular marketplace where you can sell your products and they also have a subscription-based site, Envato elements were buyers pay a monthly fee and are able to download the digital products that are available on their side. Product types that are popular are web mockups, templates, seen, creators, logos and fonts. The typical buyer on Envato are male and female graphic designers and business owners. The hungry jpeg is a marketplace that offers bundles and products from individual shop owners. They offer products like fonts, graphics, and SVG files. Their main audience are female hobbyists, crafters, small business owners, and designers. Spoonflower is a print on-demand site that prints custom fabric, has a shop owner, you can upload your digital patterns and buyers can purchase physical products. You will have to order your own patterns before you're able to sell them. Spoonflower prints your patterns on fabric and wallpaper. And they offer a wide range of products for home decor such as bedding, towels, pillows, and curtains. Spoonflower has a female audience made up of crafters, stay-at-home moms, and small business owners. Society six is a print on-demand site where artists can upload their artwork and buyers can purchase physical products like wall art, furniture, apparel, cases, and home decor. Society six has a diverse variety of buyers, including both males and females, that are interested in purchasing unique and creative products. There are so many marketplaces where you can sell your designs. These were some of the marketplaces that I've personally had experience with. If you want to test out other marketplaces, then take a good look at their terms and licenses. You'll want to make sure that they do not require exclusivity and you are free to sell your products on other marketplaces as well. Also take a look at the types of products they offer and what audience they have to see if your products might be a good fit. 6. Launch a digital product: Hello, this is Angelica with a class on launching a product. Let me start by saying that launching a product will not be done in a day. You might be thinking that once you've finished your product, that your work is done. But I have, there are still a million things to do. In fact, when I create a new product, like a font or watercolor collection, it will typically take me three weeks to create and then one whole week to launch and promote. In this class, I'll share with you the steps that I follow when launching a new product. Creating a launch checklist will depend on the type of product that you make and which platforms that you sell at. And some of the things that I add to my checklist or optional like hosting a giveaway. But I like to keep this on my list as a mental note. Now, let's go over some of the things that you could add to your checklist. Number one, prepare your digital files, create all the files in high resolution and then zip them. For some platforms like Etsy, I like to create smaller products as they sell better than large collections and the ETC. File size, you are able to upload it smaller compared to other marketplaces. Number to write the descriptions for your products. You could also use the descriptions as part of your blog posts later on, your newsletter and your Instagram captions. This will save you so much time on work. Number three, create all of the preview images for your products. For the product images, I make them two thousand and five thousand, three hundred and thirty eight pixels. And then for Pinterest and Instagram post, I create longer preview images at 1500 by 1200 pixels. And for Instagram stories the size is 1920 by 1080 pixels. I make them all 72 DPI and low resolution. Number four, add products to marketplaces. Once you've prepared your product, you can upload it to all the platforms that you sell your work. This could be your own shop, Creative Market, Etsy, or your face bookshop. Number five, share on social media. Once you've uploaded your products, pursue on all of your marketplaces, it's time to share it with the world. While working on your product, you can start introducing it to your audience by sharing your process on social media. This way, you can start talking about your new product along before it's launched and let people know that it's coming. When announcing a new product on Instagram, I like to spread out my post and post one image a day. I usually dedicate a whole week of sharing my new product. It could be a combination of pre-built images that I've prepared for the product. Or if I have any process videos of me making the artwork or design, I'll post those as well. And make sure to use Instagram stories. People love watching stories. And you can talk about your product, you can demonstrate it and then share how will be helpful to them. For Pinterest, I used to when to schedule all of the images that I have prepared. I also share any work in progress images or videos that I shared during the process. When linking to your products, make sure to use affiliate links if you have any affiliate programs that you're in. And then for Facebook, I'll post the same content that I do on Instagram. If you have a business account on Instagram, you can automatically post on your Facebook business page as well. You can also share your product in any Facebook groups that you were in. But makes sure that the group has the right audience for your product and that self-promotion is allowed in that group. Number six, write a blog post. You have your own blog. It's a great idea to write a blog post about your new product. It doesn't have to be a very long blog post. You could just share a bit of your process behind your product and then make sure to include beautiful images of your work in progress. And the end result. And don't forget to share where this product can be purchased. Number seven, newsletters. Create a newsletter for your subscribers. I use this same content that I used for my blog post to create my newsletter. That way you can write your text once and use it over and over. Number eight, giveaway, launching a new product is also a great opportunity for creating a giveaway. This will help spread the word and then attract new followers. I like to create a giveaway on Instagram and then also share it to my newsletter subscribers. Number nine, backup your files. Once a product is completed and I finished promoting it, I'll backup all of the files on my hard drive. This is the very last step, and then I can move on to the next project. For the class project, I would like you to create your own launch checklist. You could use the printable checklist that included in the download section of this class. Or you could create your own checklist. It's important that your checklist works for you, your product and the platform that you sell on. Like I said in the beginning, launching a product will not be done in a day. And there's lots of things that you need to prepare and due to launch and promote your product. Creating a checklist and then using it when you launch a product, it will help you save time and make sure you don't forget anything. So what do you say? Are you ready to launch that product? 7. Sell on Etsy: Etsy is an online marketplace that allows individual sellers to open up a shop. It's mostly used for selling vintage items and handmade goods, but it's also a good place to sell digital products like printables and clip art at two charges, $0.20 per listing plus a 5% transaction fee when an item cells. So that's a really nice amount of earnings. If you asked me to sell on Etsy, you must create an account before you can open up a store front. Once you have an account on Etsy, you can open up a shop. So click on Open your Etsy shop. It'll be in the right top corner here. Mine says shop manager because I already clicked on it. Then it will take you through the sign-up process. First of all, you want to fill out your shop preferences. Then you can go to the next tab where you can name your shop. Enter the shop name that you want, and then click on check availability. As you can see, it's not available because they already have a shop that's called Angelo camp. So if your name is already taken, you'll have to choose another one. You will give you some fun suggestions down here. Let's just choose this one for now. And then you can go to the next tab, stock your shop. You'll have to add at least one listing before you can proceed to the payment options. So click on this plus sign here. Creating a new listing. It's pretty straightforward, so you just have to go through each of the steps. Let's start by adding a photo. So these will be your preview images. Already prepared. Some preview images. These two here. And then this is my high resolution file which will upload at the end. I'm going to choose these two. The dimensions need to be at least 2 thousand pixels wide for Etsy. I'm going to choose that. If you'd like. You can also adjust the thumbnail. You can make it bigger, but mine is already good, so I'm just going to leave it at that. And Etsy also has a new option where you can add a video. I do not have a video for this listing, but if you do, you can all go upload it. And then down here we're going to add our title for this wreath. I'm going to name it floral wreath, wedding clip art. So I'm using some keywords that potential buyers might use. Then fill out this section here. Who made it? I did. It's a finished product. And I recently made it. Now for the category, I am going to choose clip art. Then this one in digital. For the primary color, I'm going to choose black. I do not have a secondary color, but you can add that as well. Then here you can choose for the subject, you can select up to three different ones. See, I've got flowers. I'm going to add this one as well, plants and trees. You can also add a room if you like, but you don't have to. Next, you've also got some other options which I'm not going to fill out because they're more suited for physical items. The options you see here, they also might be different depending on which category you chose. Then for holiday. I'm not going to choose anything here. For occasion. I might choose a bridal shower or let's see, what else do we have? Wedding. I like to choose wedding because I like my clip art can be used for wedding. And then for the renewal options, I'm going to leave it at automatic. So you're listing will expire after four months if it hasn't been sold and you'll have to pay an additional $0.20. I like to choose if I want to relist it again or not. Then for the type here, I'm going to choose digital. Now let's add a description here. I'm just going to keep it short for now. Just a little description saying what they're getting and then which exact files they will get. Then I'm going to scroll down here. You can choose a section. If you don't have any sections yet, you can just create a new one. Clip art or illustrations, whatever you like. Then these are very important. These are the tags you've got 13 which you can add. Etsy you advise is to use a combination of tag words that virus might search for. So you might want to add a combination of, let's say Laurel clip art. Then hit Enter. Another way to see what viruses are searching for is to go to the main page on Etsy and then go to the search bar and type out a search word. As you can see at C will auto populate common search words that you can use to add to your tags, like Clip Art flower or clip art watercolor if you're creating the watercolor listing. So these are all common search phrases that Etsy buyers are searching for. Here's another one, flower wreath. I'm going to add that one. Or let's see What about wedding illustration. And then keep going until you have all 13 filled out. Here. You've also got the materials that you can add which is optional. I'm not going to add that. And then let's add a price. Then for the quantity, since it's a digital file, buyers can purchase it over and over and over. So I'm just going to set up at the highest which is 999. If you'd like, you can also add SKU, But I'm not gonna do that. And you also have options for personalization. So if you're selling like business cards, you can add a field for wires so they can add their details. I'm just going to leave this off because it's a one-off purchase. And then here you're going to upload your high resolution file. So I have a PNG file. I'm going to choose that one. So this is the file that buyers are going to buy and then they're going to download. So this needs to be the high resolution file. If you have more than one file, you can zip them first. And in total, you can add five files with a maximum of 20 megabytes. Once you're done, you can hit Save and Continue. And there you have it. Now you've got your first listing. Now you can move on to this next tab here, how you'll get paid. Here, you can fill out all your details on how you want ETC, to pay out your earnings. And then you've got this tab here, set up your billing. This is the information that they need from you for how to pay your Etsy bill. Your Etsy bill will be all the fees that you need to pay, like the $0.20 for each listing and the additional 5% for each sale that you make. Then once you filled everything out, you can open up your shop. So once you've opened up a shop on Etsy, you'll need to fill out the details of your shop. I'm just going to show you on my main shop here where I've already got everything filled out. So what you can do is go to your settings and you have some options here. You can click on about your shop and you can add different shop members. Or you were story here. Or go to Info and appearance. And you can upload your shop icon, you can edit your shop title and your shop announcement. And over here it says policies, but this is not the place to edit them. Here. You can also change your shop name if you like. If you want to see what your shop looks like, then click here. And if you click on this little icon, you'll also be able to edit your shop. I find this the easiest way to change things as you have a clear view of your shop at, you know exactly what you're changing. So here you can add a banner or you can change it. Here. You can also edit your shop icon and you can see exactly what it will look like. So here you can also edit your your shop title. Then if you scroll all the way down to the bottom, these are just all the reviews that I've gotten. Here. You'll find the about section where you can add a video or five different images that tell us a bit about you and your shop. And then down here, you can add a bio and your social media links. And here you can also see the sharp members see how it's the same as when you went to the settings over here. And then scroll down even more. And here you can see are sharp policies. Click on Edit mindset to accept returns, contact me within seven days of delivery, and then ship items within 14 days. This is just standard. You have to set it even if you're just selling digital products. I've said it too. I do not accept cancellations. And then the following items that can't be returned is digital downloads. Down here, you can also edit your privacy policies. If you need help with writing them, then click on this link right over here. Next we have the frequently asked questions. Now, here is where I add all of my terms on my licensing. I've added different sections for my SVGs or my my graphics, and also for my fonts. Because I have different products in my shop, I'll have to specify my terms for each of these different sections. If you want to add a section like I did here, all you have to do is add effect, and then you can add custom. And then you can add a title here. And then you're turns and then hit Save. Also, if you're selling in Europe, are selling to Europe which digital products they can be purchased all over the world. You'll need to fill out this information here as well. So your net ID and then also your business address. And that's it. You can go to view your shop. I'm just going to leave. I'm not going to save any of the changes that I made. And then this is what your shot looks like. Now let's take a look at the products and prices that do well on Etsy. I've found that smaller products under $10 or even $5 sell best on Etsy. This doesn't mean that you should lower your prices, but instead make your products smaller so you can offer them at a smaller price. My most popular products are the ones around two or $3. Like these SVG files. And let's see. The single illustrations. These reads, these as well. These are all under $10 and the cell the most examples of small digital products or clip art, SVG code files, printable, wall art, printable planners, and coloring sheets. Once you have your shops setup and your products are all uploaded, it's time to market those products. You'll need to spread the word your shop is up and running, so share it with your audience on social media and on Pinterest. Another great way to market your products is to use Etsy ads. So your products will be placed higher in search and you will pay each time a buyer clicks on your products. So for example, do you see these products up here? I've just searched for floral illustration and you can see ad buys. So these will look like regular products, but if you see this tag, then you know that it's an ad. So these will be placed higher in search. Now to set up your ads, go to your shop manager over here, and then go to the marketing section and then click on Etsy adds. First you'll want to go to manage your budget. You can start with $1 a day. I've mindset to 1 fifth. And then when your budget is spent for the day, your ads will not be shown again till the next day. But this way you will know exactly what you're spending each day. Next, you'll want to choose which listings that you want to promote. Click on Manage advertised listings. Now, all you have to do is click on the checkbox right here. And you can also filter by section. So if I want to choose this one here, I'm already promoting that one here. I'm going to click on this one as well. So what I do is I don't promote my best sellers because they're already selling, but I also do not choose the products that are not selling at all. I've found that products that aren't set on selling at all, they won't sell even if you promote them. Instead, I choose products that are selling every now and then, but that need an extra little boost. Click on update. And that's it. Your ads are now up and running. And down here you can see your stats. So here you can see what you're spending. This is what I've been spending in the past 30 days. And then here you can see what I've earned from my ads. Here you can see how many orders I've had from ads, how many adclicks and how many views I've had in the last 30 days. And if you scroll down even more down here, you can see the status of each individual listing. So you can see which products are doing well. And if I see a product that isn't doing well, Let's see, like these ones down here, you can see they have less views and less sales. Then I'll stop promoting these ones. Now let's take a look at customer support. Customer support is a big part of being a shop owner. When a buyer contacts, you, try and respond as soon as possible and definitely no longer than 24 hours. And always be kind even if they have a complaint or respond to my clients within an hour and sometimes even within a few minutes. Let me show you how when you're in your shop manager, go to your messages, then click on combos. All safe replies. Here you'll find all of the replies that I've saved in the past. You can add your own new one here by clicking Save reply, and then enter a title here. How to download. And then enter your message here, etcetera, etcetera. If you want, you can pick a category which I never do, but you can if you like, and then hit Save. And these are all the replies that I've saved. If you want, you can edit them by clicking this little icon here. As you can see, I have quite a few save messages for all their frequently asked questions like how to download the files or how to unzip files. And I also have a standard reply for requests for custom work. This saves me so much time and I can reply within minutes through the app on my mobile or even on my desktop. Those were some of the basics of Etsy. There is so much more to learn and that's he has a seller handbook that covers everything you need to know about setting up your shop and enlisting products. They have detailed tutorials and how to set up your pressing taxes and how to promote your products. I will leave all of the links below in the description. If you need help with anything specific. 8. Sell on Creative Market: Creative Market is an online marketplace where you can sell your digital products like fonts, graphics, photography, and other digital goods that can be purchased and used by other designers and companies. When selling your products through Creative Market, you will earn 60% of each sale. This may seem like a steep price to pay at 40%. But Creative Market is a marketplace with an enormous reach. They have over 6 million members, which is a huge audience that you most likely will not reach on your own. If you sell your products through Creative Market, you'll be able to set your own prices and still be free to sell your products on other marketplaces. Creative Market is by far my favorite and most profitable marketplace where I sell my work. I applied for his shop back in 2016 when it was still pretty new and there weren't a lot of shop owners. It was also the time when font creation was hot and happening. So when I created my first font, I was in the right place at the right time. This made my shop a huge success and I've focused most of my energy on creating products for Creative Market. I do have to say that these days there are a lot more shop owners, talented designers, that sell their products on Creative Market. So the competition is a bit higher. To become a shop owner, you will need to apply for a shop. Creative Market does not take applications lightly and they want to see high-quality work that is suitable for their market and their audience. You'll need to have a portfolio where they can view examples of your creations and products. You can link to a portfolio like Behance or dribble. But I highly suggest you link to an existing shop like Etsy. You can show Creative Market that you have the skills to create digital products. They want to see if you were capable of creating products that are a right fit for their marketplace. So take a look at the types of products that they offer and see if yours are a good fit. Once you've been accepted to Creative Market, you will need to fill out the details of your shop. So go to your shop profile. And then up here you can add or remove your banner. And then if you want to edit your shop settings, click on this one here. Here you can add a shop name or a message to your buyers. And then over here, you can add all your other profile info, like your image, your username, your email address. You can also add your social networks, like your Pinterest and your Instagram. And you'll also need to fill in your payment and tax setup. This is a very important step as great of market needs to know. If you have a tax treaty with them. If you're like me and I live in the Netherlands, they do not withhold any extra taxes and I will have to file for taxes myself. Now let's take a look at how to add a new product. If you want to add a new product, go to products, and then click on Add a product. Fill in all the information like the title and description. And here you can upload your images or you can also embed videos. Once you upload your images, you can drag them to reorder them. Next, we have the price. If you choose a category here, I'm going to choose templates and then choose logos. You will see that Creative Market suggests surprise for all the different licenses that they offer. These are a good indicator of the price that you could set your product to. Click on the More Info to see all of the details of the different licenses they offer. These are the three licenses that they offer. So they have the personal, the commercial, and the extended commercial. And below each one you can read the details of what is and what is not allowed. Also, if you scroll down, you will find the specifics of each category and they answer commonly asked questions about these licenses. Licenses can be very tricky. So if you ever have any questions from buyers that you do not know the answers to, you can always ask Creative Market support to help you clarify. Now let's go back to our product. Here you can upload your zip file. The maximum is four gigabytes, but I like to keep mine under 500 megabytes so buyers are easily able to download them. Then if you scroll down here, you can add which programs is it is compatible with. So I have uploaded some pre-made logos. So I'm going to say it's compatible with Photoshop. And I've also added Illustrator file, so I'm going to check that as well. Then here you can add a property. Mine is 300 DPI and the Illustrator files are in vector, so I'm going to choose that one as well. Then down here you can add the tags. Tags are important so your product can be found in search. So you want to add commonly used words that you think buyers might search for. I have an Excel file where I keep all of my tags. So I'm just going to choose this one for logos and then copy and paste them right in here. Another way you can find tags to add is by typing out a word in the search bar. I'm just going to type out logo. The search bar will auto populate commonly searched words that creative market buyers are looking for. So you can choose these as well. I'm just going to choose logo template and then type it out again. And then choose logo bundle. And then once more logo design. Or you can try another word like template. Then let's choose template bundle. Creative Market does not have a limit, so you can add as many relevant tags as you like. Now when you filled everything out, your product is ready. Switch it from draft to live. Click on Save All Changes, and then it's live in your store. Creative Market is geared towards helping shop owners being successful and build an audience. Let's go over some of the ways that you can promote products on Creative Market and become a successful shop owner. Gaining followers specific good way to promote your shop. If you go to your profile, you can see the amount of followers that you have and the amount of people that you are following. You can gain new followers by offering free goods, sending shop updates, being active in the forums. I'll explain those more later on. But even though Creative Market has all these ways to promote your shop, you'll need to help spread the word yourself by linking to your Creative Market shop on all of your social media platforms, or by sending newsletters to your own audience. Now, let's take a look at the Creative Market homepage. Getting your product on the homepage is the very best way to get your product C. And there are few different ways to do this. First of all, there is the staff big section. This is also referred to as the handpick section. In this section, the staff picks their favorites of all new products that have been uploaded. The only handpick the best. So make sure you create great products with at least five preview images. Also regularly upload new products so you have a better chance of being staffed picked. Next, we have the popular products section where they showed the best sellers of the graphics and the font section. These are two of the most popular categories on Creative Market. The bestsellers are based on the amount of earnings your product makes and not the number of sales. So having a higher priced product with fewer sales, it will rank higher than a lower price product that has more sales. Creative Market also offers free goods each and every week. This is a great way for them to attract new members. And it is also a great promotional tool for us shop owners. Once you have a few products in your shop, you could offer one of them for free so you can gain new followers and promote your work. You can do so by going to your product's page and click on offer a free good. Here you will find the specifics of which type of product you are able to submit. And down here, you can select one of the products in your shop and then click, Submit free goods. With over 7 million members. Newsletters are a highly effective way to promote your products and get them seen by potential buyers. Creative Market sends out a newsletter almost every single day and getting your products in these newsletters, it's no easy task. There are a few different ways to get your products into their newsletters. One is by offering a free good. This newsletter gets sent out every week. And they will also send a weekly newsletter with new products that have been staffed picked. They also have a whole newsletter dedicated to popular products, which is based on the shop owners that you follow or products that you have viewed. If you upload a new product, you can send an update to all of your followers. By sending a product update, you can set it to new product. Or if you've updated your product, you can choose that or you can choose the discount. Creative Market does not yet have the ability to add discount. So if you want to run a discount, you will have to lower your price yourself and then add a sharp update to let your followers. Now, you can also see all of the shop updates from shops that you are following here. A great way to connect with other designers who are also potential buyers is by being active in the forums, help answer any questions others might have and keep in mind that what you say reflects your shop, so always be friendly and helpful in the community. This will help you gain followers and get your work seen. The affiliate program is a great way to earn some extra income. You'll need to apply to become a partner. So each link you share from Creative Market will have your partner code and you will receive a percentage for every new member that signs up and makes sense through your link. I mainly use the affiliate program to promote my own products. As this means, you will receive an extra 15% when a new member purchases your product through that link. Once you've been accepted to the partner program, you can scroll down and see promotional tools. You can, for example, embed a product or a collection to your blog or website. And they also have banners you can download, which you could also add to your side when sharing products with affiliate links that I have found that the best way to share them is through Pinterest. If you go to a product on your computer. So not on your mobile and use the Pinterest button. It will automatically add your partner code so you can easily share images to Pinterest. As you could see, Creative Market has some really great tools to help you promote your shop. They are constantly testing new features on the homepage or new promotional tools. So stay up-to-date by reading their forums and their newsletters. I will also leave all of the links below if you need any more help on this subject. 9. Sell on your own website: Hello. This is angio camp with a class on creating your own website. Creating a website is important to establish yourself as a creative. Not only will it make you look professional, but it will also help you show your brand and what you stand for. In this class, we'll go over some important factors that will help you create your own site and help you choose the right platform for you. Your website is your own space and your chance to share your story. And it is a place where you can send potential clients that are interested in getting to know you. I know that creating your website can feel overwhelming and you might be thinking, do I really need a site? My answer would be yes, of course, but take it one step at a time and start small. It's great to have your own website, but you could easily use Instagram with the link to your Etsy shop when you first start out. My first slide was a blog where I would share my photos and photography tips. And throughout the years, it changed into an art and design blog. It wasn't until I was selling my work on Etsy and Creative Market for several years that I branched out and added my own web shop where I sold my fonts and graphics. Like I always say, start small and then grow from there. When creating a website, you could start with a few standard pages, like the homepage and about page and a contact page. That's all you really need to get started. And as time goes by, you can expand and add a blog or a webshop to your site. Let's go over some of the pages and content for good website. First of all, we have the homepage, which is the most important page of your website. You will want this to be the showstopper of your site and the best representation of you as an artist or designer. Share your story through texts and photography and add the most important things you want visitors to see to your homepage. Visitors want to get to know you. So also add an About page where you include a few personal or fun facts. This is also a great place to share your skills and what you love creating. Be sure to add a contact page with a contact form or an email address where people can contact you. And on this page you can also add your social media accounts or where people can follow you. Back page. It's optional and you can add this later on or even add them to your contact page. You can answer frequently asked questions that visitors might have about your product or your business. For example, you create custom work or how do I download my purchases? Adding a portfolio is also optional, but if you do add one, just keep it simple. You do not need an extensive portfolio page when you first start out. It could be as simple page with a few words about your style and your work. And of course, beautiful images of your artwork or your designs. Not everyone will want to add a blog to their site, but you might want to keep it in mind as it is a really great way to get traffic to your site. I'll use my blog for occasional tutorials are tips that I want to share, and these are really good source for visitors through Google Search. Adding a webshop was the last thing that I added to my website. And if you're not ready to sell on your own website, you can simply add a link to the menu, to your Etsy or your Creative Market shop. And that way visitors are still able to see what you have to offer. And in time, you can add your own webshop. And if you do, don't forget to add your licenses and terms for your products. Last but not least, you'll want to add a cookie consent banner, and a privacy policy to your website. Don't worry, you can easily find a standard text or a privacy policy generator online. And depending on which platform you use, some even have a standard template or a plug-in that you can use for this. When choosing and doing your research in which platform to use for your website, you'll want to think about what you will be using your website for. Do you want a basic website or do you also want to add a blog or add a web shop where you can sell your products. Another important factor to consider is the file size limit for digital products. I found that WordPress.org to have the highest file size limit at a 128 megabytes. Another really important factor to consider when choosing a platform is to see if they have the ability to charge VAT. If you're selling to the EU, you will need to charge bed. This is something that you really need to talk over with your accountant or someone that is specialized in it. As the rules may be different depending on which country you live in. Once you've thought of all the features you will want for your website, you can compare the different platforms and see if the features you want are available. Pay attention to things like pricing, themes, plugins. Features like the ability to add a webshop or a blog. If you're indecisive like me, then you could sign up for a free trial version for Squarespace or for Shopify in order to get a feel for the platform. And then once you're ready, you can choose the platform that fits your needs, your budget, and that feels right and intuitive for you. Now, let's take a look at the types of platforms that we can use. A few well-known platforms for creating your website or WordPress, Shopify, and Squarespace. Let's take a look at them one-by-one. Wordpress is the most known platform there is. They have two different versions you can choose from. First is WordPress.com. Now, without getting too technical, this is the version where you do not have to worry about hosting yourself. This version also comes with a free plan where you can set up a basic website. But the free version does have its limits when it comes to customizations, choosing a theme, and you cannot add a custom site name to your site. So you will always have wordpress.com in your site name. You can choose to upgrade to the paid plan and then add a custom domain if you like. The second version is wordpress.org. For this version, you will have to take care of your own hosting with a site like Bluehost or GoDaddy. And this is what I use for my site and I love that it is so versatile and you have the ability to change or add almost anything through themes and plug-ins. For example, if you want to add a shock to your site, you'll need to install plug-in WooCommerce, like I'm using. The downside to hosting your own website with WordPress.org is that it does have a steep learning curve and it can be quite advanced for a beginner. You have to be sure to have all your plugins and database is updated. And sometimes this can break your site. Some other options that are more user-friendly. Our Shopify Squarespace. Squarespace is an all-in-one platform where you don't have to worry about hosting and backing up and there are no plug-ins necessary. They provide lots of different features like modern templates, custom domains of blog integration with Instagram, sending email campaigns, and also the ability to add a shop. Shopify is also a user-friendly platform that is perfect for creatives who want to sell their work online. They have really lovely templates that are geared towards e-commerce. And they also had the ability to add a blog. They will also take care of things like hosting. And their aim is to make sure that your site is always up and running and working smoothly. For the look and feel of your website, you'll want to use the branding that you're using for your business. You might also want to take the class on branding. If you have not done so yet, you'll want to keep your brand inconsistent. This means using the same font, the same colors, and photography that you use throughout your other social media platforms and print designs like your business cards. When it comes to your website, I have found that the theme that you choose less important than how you customize it and make it your own. Adding beautiful photography is the easiest way to make it your own. So I would definitely invest your time in this or or hire someone to take photos for you for the texts on your website, right? Short and simple sentences. Don't use overly complicated words. Just use the language that you would use to talk to a friend. If you're fun and quirky, then use that in your texts. If you're calm and serene, then use that in your words. Use one or two fonts and then use them consistently throughout your site. Make sure your font styles and your sizes, colors of the fonts are easy to read. Only use a script font for headers are quotes, and then use a plain readable font for the body. Use two or three colors for your website and use those throughout the whole website. Keep it simple and do not go overboard. Let your designs and your artwork be the star of your website. Make the design of your site appeal to your ideal clients while also being a reflection of you and your style. If you're looking to attract high-end clients, then make sure your website looks elegant and high-end. And if you have a bubbly personality with a similar audience, then make your site fun and bright. Having your own website will help you establish yourself as a professional business owner and creative. It will be your space where you can show your red, your talent and share your story and your passion. Your website will always be a work in progress. And even though this may sound like a bad thing, it will never be finished. Knowing that you can always change or adapt things later on helps keep the pressure from having to create the perfect site. You know how they say done is better than perfect. Well, this is the perfect example. One of those projects start with what you have and then you could always rework and add to it later. Your website will change and grow with you throughout the seasons as you grow as an artist or a designer to. 10. Bloom Creatives art courses: Would you like to learn how to grow florals and paint with watercolors than the bloom craze is the place for you. I will be your Art teacher, Angele Kamp, and I will teach you all the basic Art skills of drawing and painting with watercolors. I will guide you through each RPs step-by-step, and we'll create beautiful florals and botanicals together. Are you ready to start creating? Then join your bloom Creatives today?