Transcripts
1. Welcome to the Course! : Hello everyone and welcome
to this masterclass all about saving time with your
social media marketing. I'm so thrilled to
have you here today so that we can all work
smarter, not harder. This course is centered around three key concepts
and that is when creating and curating
content hacks to powering up
your productivity. And three, saving
all of our sanity. The first concept is broken
up into two sections, namely all the tools you
can use on your phone. And then all those
that you can use on your computer power up your productivity is also
broken up into two parts. Firstly, that it's gonna be
tightly managing your time. And then secondly, content
ideation and generation hacks. Finally, save your sanity
includes my top tips was staying sane while
living your life online. Each section is super
digestible with five tips included in each
for the OCD and mangoes. You are so welcome. Do also keep an eye out for burners sections as I love
sprinkling my students was some fairy dust and do often post a bonus tutorials
after my courses, go live to better support
you in your journey. If you have any specific
queries I am here to help you. So please be sure to leave me any questions or
perhaps a review, and I might just create
a bonus section to help you out with
your specific query. Connecting with my students
really makes my day. So please don't ever
hesitate to reach out to me. If we haven't made it. It's an absolute
pleasure to meet you. My name is makes an I
am a YouTuber course, creates a and social
media freelancers. I've been working in social
media for over ten years and teaching it as really one of life's greatest
joys for me, truly. The bust of feedback I received from views on my
YouTube towel and happy students in my
classes helps me to really live a life
that I truly love. I would be endlessly grateful to have your lung
for the stride. If you'd like to find out more, please do search for mates. Hello us on YouTube, and be sure to subscribe
to me over there for weekly golden nuggets
in the form of take tutorials to help you
do digital better. Why this course topic, you may be wondering, well, many of us have a love hate relationship
with social media. And the primary reason that I find that this all
boils down to is the fact that we end up spending a lot of time on social media. And to quote Miles Davis, time isn't the main thing, it's the whole thing. So if like me, you feel like you have absolutely no
self-restraint online and you tell yourself that the reason you are on
social media so much is that you basically needing
it for your business. This course is
really going to help to show you that together we can tackle this beast and
not spend our lives online. So that object is
really to still create that phenomenal
content that we need for our business without
spending all the time doing that sound good economy to
catch you on the other side.
2. Social Media Hacks using just your Phone! : In this portion of the class, I'm going to be running
you through what I like to call brilliant basics. That means the absolute
no-brainers that you need to take on board when it comes to
social media content creation. Without them, it's
really going to be inevitable that we
end up spending so much more time than what is a feasible and be healthy
for us as entrepreneurs, freelancers, and employees,
you are able to do the first set of
tips and tricks in this section entirely
on your phone. Make sure that we're getting
off to a super simple start. Let's get into our
fabulous phone tricks. First off, you want to bookmark all of the posts that
you like on Instagram. So that when you're
actually sitting down to brainstorm your content, you never have to
start from scratch. You also want to be making Pinterest your
absolute best friend. You're going to notice that a recurring theme
throughout this class is to make sure that you
never reinventing the wheel when it comes
to your social media, you really want your processes
to be doing the hard work. I use both the Instagram
bookmark functionality and a dedicated Pinterest board for finding posts
which will later inspire me to take
action in my own life. And that helps me to create social media posts which inspire action in
the lives of others. Top tip number two
is that, you know, in Finding Nemo when Bruce the great white sharks is
first-off friend, not food. While the reality of social media is that
we need to make data, our friend, add our food. So we need to ensure
that we channel our energy where we're going
to have the most impact. So that means looking at
the content types that simply didn't work for
our brand previously, and avoiding them all together, all finding new angles on content that previously
performed well. So trust me when I say that
I am not one for numbers, but they can really
help to point you in the right direction and make sure that
you're not gonna be wasting energy or time
where you shouldn't be. If you're not too sure
where to find these stats, then just look out for insights
on Facebook and Instagram and on Twitter it's called
analytics, unlinked in. It's also actually referenced
as your dashboard. And those are all
going to help you out. Let me give you a
really concrete example of how I've implemented this. Over the lifetime of
my YouTube channel, I find myself posting about digital marketing content in all different shapes and sizes. In my mind, that was
already enough of a niche. Well, guess again, younger mix. As it turns out,
the videos of mine, which audiences
actually wanted to see where those focused
on two key topics. And that was WhatsApp, whatsapp for business as well as Skillshare course creation. The second that I started doubling down on
those two topics, I saw a far greater growth and impact from my
YouTube platform. Although niche in Dan
might seem like a cliche. It's a really great
idea to do a couple of things really
well rather than a whole lot of
things that you're not fully passionate about or that your audience
doesn't want to hear about from you. Number three is to have the following two
albums on your phone. The first I like to call business branding or
something to that effect. This is going to help you easily change the background color of your Instagram stories using
stickers functionality. The second album, I encourage my students to have as
cold behind the scenes. This is gonna be dedicated
to you forming behind the scenes content to use on story formats or
later as a real. So people are no
longer wanting to see just the polished parts of
your business or the end goal. There's more ephemeral
kind of content is really going to help you
to be more of the calf, wearing less makeup and
letting your head down. Make sure that you are
having fun curating that stylized feed
and not just feeling like you are trapped in the
confines of perfection. September for is to use
four sets of hashtags and save them with a
keyboard shortcut or in a notepad
app on your phone. This is gonna be super key
to ensuring that you do use hashtags consistently
unintentionally for organic growth. I like to look at what
my competitors are doing as well as imperatively the size of these hashtags to understand just how
competitive they are. Then using free
tools online to look for relevant other
hashtag ideas. Tip number five is to reuse your Instagram posts content
as an Instagram guide. What on earth is an
Instagram guide? You may be wondering, well, instagram guides actually
launched in 2020, which is probably why not everyone has heard
about them or seen them. Let's just say we had bigger
fish to fry at that time. They actually allow
users to follow a curator flow of posts
with common tree, which is great for
step-by-step guides, tips and recommendations. To create your very
first guide up, you're going to want to
tap the plus icon in the top right-hand side of
your profile. Select Guide. From here, you can choose
three different guide formats. Firstly, places, which
is going to help you recommend places and
your city and beyond. Products, which is for you to recommend your
favorite products. And then thirdly, posts, which has recommending
posts that either you've created or you've saved
from other creators. Each format is really designed
to suit a creators needs. Posts, for example,
can be used to create a thread of
Instagram posts that you've previously
created or saved with customer headlines
and come entry. This is a super versatile format that can be used to
share inspirations, tell stories, and provide
advice or guidance. Products can only
be used to curate products which are already available on an Instagram shops. So that's something
good to bear in mind. This is a great tool for brands or businesses
looking to add extra context or come entry to their shop of a
product on Instagram. It also opens up all
new opportunities for influence of
partnerships as 81, including influences
and brand ambassadors can use this tool to curate lists of
recommendations and products. Places is perfect for sharing location-based recommendations
from city guides to restaurants and cafes.
3. My Best Desktop tips for Social Media : For this portion of the course, we're going to be swapping
on over to our computers. The first step here is
to use Canva templates. Ideally, I'd love for you to set up a premium camera cancer that you can more
quickly realized content in your
own color palette. But I have given you
some alternatives if you're on the free version, did you know that you can
actually create up to a 100 posts on a single
project on Canvas. With the premium version, you can then gonna be able
to swap these over to your save color palettes
at the touch of a button. This means that when you end
that idea gathering mode, you can literally add up to a 100 templates
that you think could potentially work for
your brand or for your niche. You're going to then
change the color to your brand colors
and then you can make further tweaks
to them over time. For example, you'll
know that you're going to be running a couple
of competitions, but you may not be sure
necessarily of the mechanic yet, I simply named these
projects by the month. I'm planning to use them. If you'd prefer not to
Africa to camera premium, I simply have a sticky
note on my desktop with all the hex codes for the brand that I'm
working on with it, which is a great workaround. What is the Higgs scourge
you may be wondering, well, hex codes are really the web
version of a Pantone color. The formal definition is that a color hex code is
a hexadecimal way to represent a color in RGB format by combining
three values, namely the amounts
of green, red, and blue in a particular
shade of color. These color hex
codes have become an integral part of HTML for web design and remain a key way of representing
color formats digitally. I'm beyond obsessed with
using Canva to plan my feed. I've thrown in a free
sample for you down below so that you can
100% steal my strategy. Here you can see exactly what the template looks
like and all the different possible options that you're going to be
able to choose from. You simply plot in your posts and see if they're
going to look great. Often, just an order
swipe is all the little take to take your Instagram
feed from attend to an 11. Thirdly, use linked to
your lincoln bytes, act as a switch board
on your Instagram directing everyone
where they need to go. The key difference
between the two is that link tree is going
to offer you a list view, whereas Lincoln Bio more closely emulates what your Instagram
feed actually looks like. Making the latter really well suited to fashion and ecommerce. Tip them before is to
use a free stock videos and photos using my
three favorite websites, pixels and stat and nappy.com. It's not always
going to be possible to have the perfect shot, even if you're working with amazing photographers and
doing suits on the rig, that is where it started
photography comes in. It is going to be a game changer for you in your business. Even when it comes to making
my very own YouTube videos, I find that if I
didn't nail a B-roll shot or I just need a
little zinnias acquire. The second I add in free B-roll
courtesy of stuff videos, I can see a whole
new breed of life being pumped into my content.
4. The Productivity Tips you Need! : The next portion of
this class speaks to productivity hacks
that are going to save you precious time and energy so that you do not
need to get to the end of the year and then drag yourself
across the finish line. Now, I'm absolutely no LE
dL if you know, you know. But spending ten years
online has really taught me where to take
shortcuts and we're not to. The first section of this class is all about time management. And the second is
going to be about ideation and content
creation hacks. Ready, Let's get to it. First off, I really suggest
using a scheduling tool. Hootsuite or Sprout Social are both grades or for
Instagram specifically, I can suggest preview
plan or planet. These are all going to
save you time from logging into every single platform, every single day and help
you to schedule your content when your audience is actually online and not just
when you're online. As a rather spontaneous soul, I truly believe that
I would never be able to get behind
scheduling software. But now that I am, I am absolutely shocked by them. I use spot social, but it is a little bit
more on the pricey side. I would suggest
starting out with the free version of HootSuite. You can link up a
bunch of profiles into one scheduling dashboard
and then voila, your posts are going
to go out like magic. Just one note though, not all formats are supported, so be sure to check
which ones are not supported on the
platform you've chosen. For example, in Sprout
Social carousel posts and stories actually are just gonna send a prompt to you via the app and let you know
that it's time to post them. They do, however, feed you the
copy and the image though, it's still better than is setting a reminder
on your phone. Tip number two is
to batch your work. So for example, photography,
copywriting or scheduling. Using the Pomodoro method to do this country to
what it sounds like. Pomodoro is not a pasta sauce. The Pomodoro
Technique is actually a time management
system that encourages people to work
with the time they have rather than against it. Using this method, you're going to break your workday into 25-minute Chang's separated
by five-minute breaks. After about four pomodoros, you take a longer break
up between 1520 minutes. Pomodoro is really
a fantastic tool for just about anyone
doing just about anything. But especially when it comes to the process of social
media content creation, I find it really
speeds me at all. I do is I group life tasks together and I do my best
to whiz through them. Before I know is I have
two months worth of social media content for a
client, best feeling ever. Tip number three is to
effectively manage approvals. I like to use Google Sheets
for writing captions and then getting them approved of by my clients as a live document. Whilst tools like Sprout Social do of course have
approval workflows. This is the kind
of functionality that you're going
to pay more for. That's why I do all
of my creation in Google Sheets initially
and then once approved, I transferred all across. This is also going to save
you from teaching your client something like Sprout Social
or potentially notion. And instead they just
have to reference a super easy to follow
Google Sheet, which comes with a drop-down. And don't think
I'm going to leave you hanging down below. You're going to find a
Google Sheet template that is completely free for
you to use for your clients. I got your back. My final top tip is to always reference the images
with a Google Drive or Dropbox language is
going to make it super easy to find them when
it comes to scheduling. Another tip is that if
you've just been using the web version of
Dropbox like this Nana, then be sure to download
the app version onto your desktop so that it's gonna sync with
your file manager. This genuinely makes
life on social media and absolute dream sidebar. My computer actually
recently had a motherboard failure
and guess what, I lost absolutely no information of mine or my clients as heck. Yes. Tip number four is to set up auto responses on
Facebook, Instagram, and if you're using
WhatsApp, then goal, you need to swap on over to
WhatsApp or business to use. They're aware and
greeting messages. These are all tools to give the impression that
your online 247. Meanwhile, you
could be sleeping, doing your nails or
watching ASMR in bed. Not describing me or anything. If five is, did you
know that all of the major email platforms actually have template
functionality? This means that if you're
sending any repetitive e-mails, I want you to stop
drop and roll. Female. You're going to find
these on Outlook. You're going to find these.
5. Save your Sanity with these Tools : Let's talk about
idea generation. First off, we're
going to want to identify our content pillars. That means four to five topics which work well for your brand, which are going to help you to connect with your audience. This serves a number of different functions like
staying in your lane, creating a niche for yourself, ensuring relevance between
you and your audience. And from a content perspective
isn't absolute godsend, as it means you do not need to reinvent the wheel each time. Tip number two is to have clearly defined target personas. This is really going
to help you make content creation far faster
and far more efficient. Checkout the
template down below, if you're unsure where to start, It's best for these
to be based on some kind of research
no matter how loose, as well as your own
anecdotal evidence that you will already have
about your audience. Number three is to
use onto the public, which has a fantastic
resource to find frequently asked questions
about your industry, which your business can answer. That means becoming
a thought leader in your field and lending
your credibility online. It literally spits out, are the most common questions in your niche with words like why, how, what, and then you can pick a handful for that
content creation Croesus. I also love referencing
Google Trends to see where the search
interests lies in your industry or WIP niche. What are people really
looking for and how can you meet them
where they're actually at? You really want to use both of these resources to
create a brand Dump of sorts so that you can always reference ideas that
you've had previously. You can then use these
free versions of Notion or potentially trailer
to plan your content ideas. And I'm going to show you
how I do this for YouTube. Keep it super simple. I stick to just a full columns. They are ready to
be scripted writing and progress uploaded
and more ideas. I'm really moving my
ideas through a journey and picking them up as and
when my inspiration strikes. Did you know that notion
actually is completely free for just one user and it has an average syncs
with your machine. So this means when I'm at
the headdress that I'm actually making notes for
my next video concept. And then when I'm
back on my computer, I'm not you guys did
starting from scratch, tip number four is to
set up a topic alerts. Save yourself lots of
time from searching for industry news articles
by setting up a Google Alert for specified
topics within your niche, you can then search through the topics that relate
specifically to your business. And then when you find
something of interest, share that with your followers. Helping you to feel
like you're totally on the ball in whatever
topic you need to be. Number five is to
love your links. So when you're using
links in your content, it's an absolutely cardinal
sin not to shorten them. They look messy and
unprofessional. If you do not, what is the alternative
to that loan messy link? You may ask Berkeley, of course, you can sign up
for a free version of this amazing link shortener, which also has a tracking
dimension allowing you to see just exactly how many people
have clicked on your link. Fun fact, which I also only recently discovered
is that they also have a mobile app which allows you to shorten
links on the girl. Safe to say, I'm
absolutely obsessed, let's talk sanity
savers took them awareness to cure rate
your content diet. How would you feel if you lived your life on a diet
of McDonald's? Pretty rubbish. But we're spending our lives
following the lives of Kardashians without the content adding any real
value to our lives. While we're so glad that
Courtney is just living life. What about us living
as I suggest, thinking of your content
consumption as a diet too. The more bad things you consume, the least productive and output you're ultimately going to have. Of course, there's always room
on my feed for dog videos, but I wouldn't be spending the bulk of my time
consuming content, which is healthier for me. I don't even have to
cut out chocolate. My ideas of who to follow to get great social media inspiration include number one,
the digital technique. Number two, later
and number three, tailored Lorin,
she is hilarious. These are all fun and
lighthearted accounts which are teaching me something new
while entertaining me. Spoiler alerts, you can actually end up having
it all in life. Tip number two is
to pick a platform. This goes for content consumption
and content creation. I would urge you to have one primary platform and not
to spread yourself too thin. Oftentimes I will see a brand start twitter accounts
only to neglect them. This is simply not
as smart approach when it comes to social media. So even with consumption, YouTube is really the
only social media app that's on my phone that's
not hidden within a folder. This is helpful for me as
it's going to encourage me to lean into YouTube as
my primary platform, but I'm willing to invest
time and energy into. I love Instagram more
than the next person, but it just doesn't fulfill my business goals in the same way that
YouTube currently does. So by putting it on my second
screen within a folder, it's really a
subconscious reminder to me that I need not pour hours of time into watching or producing the
content on Instagram. Tip number three is
to use Last Pass. I'm actually
embarrassed to admit how much time I have
wasted in my lifetime. Are you setting my passwords when the wonderful Maggie star, i recommended Last
Pass to me ever since I have been
absolutely hooked. So there is a free version
which works on one device. So in other words, just on your phone or just on
your computer or a paid for version which I have which syncs across all devices. I have folders for each
of my clients knowing that all of their passwords
are securely stored. And once I've onboarded them, I never have to share those
written down passwords again, I simply use the native
share functionality within Last Pass, which means not even I know these passwords
as I'm generating 15 character random
ones for myself or somebody saving my
clients weren't securely. The only password I'm
they're needing to remember is my master password
is game changer. Tip is to use the Do Not
Disturb functionality on your phone to make sure social media is not
disturbing you after hours, I want you to limit your
screen time in a day. We do genuinely have to become our own best friend when
it comes to knowing what is constructed for us and our businesses and
what is just not. Have your own back and make sure that mental health remains your number one priority throughout your content
creation that journey. If you must procrastinate, then please procrastinated
productively. The concept of productive
procrastination was first introduced to me by the
productivity YouTubers, Elizabeth Phillips
and common medic. If you're not yet
following them, then please go ahead
and do so right now. They both lead
extremely busy lives, but managed to get
so much done while still having plenty
time for loved ones, sports and other
healthy activities. And this is really a goal
that we're all aspiring for. One of the key ways I've
noted that they do so is through so-called
productive procrastination. And what this means
is that if you find your concentration warning, rather than wasting an
hour on social media, you actually give yourself permission to get
up from your desk, go and fold your clothes, wash your dishes, or maybe
even water, your plants. Catching up on any WhatsApps, particularly those
pesky voice notes that you've been
avoiding getting back to that email that you
have been actively trying to get away from
or phoning your granny. These are all the sorts of
tasks that are going to be far more likely to enrich
your life for the better, rather than using social
media in a mindless way. Working when you are
most productive and then managing your
downtime a football constructively is really
going to result in you having an altogether
happier and healthier life. And that my friends is
what I am all about.
6. Your Class Project : In terms of your project, I would like for you to
implement any one of the tips, tricks or hacks described in this class and let me
know all about it. It can be as simple or
as complex as you like, but I'm really just
wanting to hear how you are planning on or
already saving time. What are you going to be doing
with all that extra time? I for one, will be nurturing my fiddle leaf fig lying
under the South African sun. And of course, eating chocolate while my content diets stays healthy as can be with all of these useful
tools and tricks, you can save plenty
of time when it comes to content creation
on social media. I'm all about giving you all the benefits with
none of the downside.
7. Thank you for Joining! : I so appreciate you
watching this course and just know that behind
this computer screen, I jump up and down with delight, every single positive review
and comment that I get. So please be sure
to follow me as a teacher if you
enjoyed this class, don't forget to subscribe
to make Tallis on YouTube. And please do also
leave near review. I'm gonna leave you with
another gorgeous quote by William Penn. Time is what we want most, but what do we use the worst? So let's make a joint commitment now to spend our time better, more productively and still grow our personal and
business brands online. Thank you so much
for joining me.
Megs Hollis, #DoDigitalBetter
