Effortless Content Creation: Plan and Produce Content with Ease | Megs Hollis | Skillshare

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Effortless Content Creation: Plan and Produce Content with Ease

teacher avatar Megs Hollis, #DoDigitalBetter

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Welcome to the Class!


    • 2.

      Outcomes of this Class


    • 3.

      Developing your Content Pillars


    • 4.

      Create your Persona


    • 5.

      Sourcing your Inspiration


    • 6.

      Editing & Plotting your Content


    • 7.

      Your Must Have Toolkit


    • 8.

      Thanks for Joining!


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About This Class

If you have a love-hate relationship with creating content on social media, this class is just for you! I will be sharing my five step process to create social media content quickly and efficiently. This is the exact process that I follow for my social media clients, and allows me to produce a lot of content at scale. 

It covers: 

1) Creating Content Pillars 
2) Developing a Persona 
3) Sourcing Inspiration
4) Editing your Posts 
5) Plotting your Post 

+ A bonus toolkit. 


My Instagram feed planning template is accessible on Canva here
My Google Sheet planning template is accessible here. 
Bookmark this Instagram Line Break Tool

Meet Your Teacher

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Megs Hollis


Level: All Levels

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1. Welcome to the Class! : Hey there and welcome to this course all above my five-step process to creating a beautiful social media content. I have worked as a social media strategists and digital marketing specialist for the last ten years. And one of the questions that comes up the most is how do you actually generates a lot of social media content with Aquafina resentment towards social media without feeling like you're going to burn out and doing it in a way that's both efficient but also creates and be uplifting in this course are really going to be running you through my own bespoke five-step process. It's going to enable you to do just that really super efficiently and easily create lots of the content in a batched and organized fraction. That's going to mean that you're not worrying the day that a person needs to go out and find what to rise. We really want the process to be raping hot and efficiency. And not as if you're wondering what experience I haven't had to teach this course. Having worked over the last ten is in a digital strategy capacity in digital innovation rule, I've worked with a lot of really iconic brands and being employed as a digital marketing manager for two major brands to now being a freelancer and a solopreneur, I'm really putting those skills to work and helping small entrepreneurs are like myself ready and leverage the power of social media in a more meaningful way. As entrepreneurs, obviously, working hard is not something that we're not used to, but we want to be working hard in the right areas and really working at our actual craft. And probably not just the social media posting about business. I'm gonna be teaching you all my favorite tips, tricks and hacks in terms of creating in a way that is super systematic and is really going to leverage your brand to the best of our ability. I have a YouTube channel which is solely dedicated to helping people and do digital bands like which I'd love it if you checked out. It has more than 225 thousand of years where I talk about topics like exactly what YouTube has done for my business. Whatsapp, whatsapp for business. A whole lot of social media content about platforms like Instagram, as well as causes about my journey, teaching on Skillshare. So please do be sure to subscribe to me. They're as I post helpful tutorials over on YouTube every week, and you just need to search for mixed colors on YouTube to find me. If we haven't met before, It's a pleasure to meet you. My name, It's bags. I'm a YouTuber, a course creates and of course as social media specialist, Conway, to share everything that I've learned with you guys together, we can really plan our content in a way that's going to make the next couple of months just so much more efficient and uplifting when we're not worrying about what to post on social media. So if that sounds good to you, I cannot wait to see you on the other side. 2. Outcomes of this Class : In terms of our key learning outcomes, for today, we're going to be discussing how to go about social media content planning and a super succinct way, how to use content pillars and a target persona to draw inspiration from other creators and Aneesh and simply and easily generates an abundance of social media content. So whenever left wondering what to post. And finally, we want to turn social media content to a really enjoyable creates a outlet for rather than something that we're all dread. Let's get into it. Or rats or in terms of how this class is structured and our learning journey together, our agenda is going to be all about educating, exciting, and empowering. So as a strategist and as a freelancer, I know that people do charge a lot of money for social media services. And if you are so inclined that there's actually no reason why it small business owner should not be creating their own social media content. Obviously, there is a time factor, but with the tools and tricks you're going to learn in this course, you can try and minimize the time that you spend on social media and actually maximize your output in terms of beautiful content, that's really going to up level your business as a value add for this class, I also threw in a mini e-book, which I'd love for you to download and read. It's called social media 101, and it's really a must-have guide to leveraging social media for your small business. So in addition to the content that we're going to be covering today, there's also other helpful tricks that you can really work through at your own time, digest, and come to a place where you really start to feel confidence and like you're owning your social media landscape. They are also really handy cheat sheets, alerts, which showcase the characteristics, considerations, as well as the features of each of these social media platforms. And it's going to help you compare the analytics, advertising, and the training opportunities per platform. The absolute best part is if you are a freelancer yourself and you do create social media content on behalf of clients. I've included editable, she cheats in all of these Canva templates so that you are actually able to use them and upskill your own clients and really paired forward in terms of that educational piece that we know is so important when it comes to social media marketing. 3. Developing your Content Pillars: It's our very first step is going to be establishing our content pillars. Content pillars are really kind of a fun way to establish our energy around a particular objective. And really focus where we're going to be spending our time and intention. If you consider what social media is as a whole, much of what is social media strategist is really trying to do. And what you as a small business owner potentially could actually do yourself is to go through a similar process. What does strategies would typically be looking at is what is your brands based? Soft, if you had onboarded a social media freelance so they wouldn't ask you a lot of questions around your products, about your brand, your company, your marketing, your position, and your heritage. They would really be trying to get to the cracks and distilling your brand into some kind of essence, some kind of brand bible or brand book, which is rarely going to be the mother ship of what they're trying to communicate to consumers. You as the business owner, are going to be in a much better position to put this brands based off forward because it's far more authentic, it coming from the business owner themselves rather than, for example, from a freelancer that you may have hired. Not having budgets and feeling down about that in the sense it's like, okay, well, I can't afford to onboard someone else. You know what you're really do. You need to leverage the fact that you know your brand better than anyone else. And therefore, you are going to be able to put that best self forward, the absolute best. Second of all what a strategists would be looking at, and what we're going to be looking at today is that audiences mindset, because you're not creating content for yourself. You're not creating it because you don't have anything better to do. You are creating edge in order to direct value towards your products and your services and drive interests as a result of doing that. So you're really trying to get people along that purchase decision journey where they come to be aware of your products, that come to consider your product. And then ultimately you of course, are wanting them to convert. So think about what attitudes they may have, particularly towards your niche and your industry, any behaviors they may possess, and any interests that may be quite unique to them. And then finally, the strategist would be considering the cultural context in which your brand operates. So what are the macro trends and daily events that are actually occurring? And so by combining these three quite powerful forces, strategies would put forward is social media strategy. But in this instance, we're really going to be empowering you to do the same thing. Even though at the end of it you may not have 100 slide presentation like maybe a strategist would present to you. But annual mind, it's very clear either whether you're delegating that to someone else to help support you with or if you as the small business owner, rolling it out yourself in terms of where he needs to be spending that time so that there's no time wasted. That the end of the day. Part of focusing this effort around those three key places is going to be a step-by-step process, which is really going to get us to that nirvana rods. And the three-sixths that I want you to undertake, which then form part of this five-step process we're going to go through today. The first is actually established in content pillars. So those are typically three to five pillars that you're going to speak about as a brand. Second of all, you're going to create a digital persona. You're gonna take any anecdotal inside the DO Hebb into your consumer base and put that down on a one slider just so that when you are creating content, you have that maybe above your desk, really inspiring you in terms of who is this person that I'm speaking to you? Because the second that you feel like you're speaking to everyone or you're speaking to a big group, group of people, it can be really hard to then go about producing really relatable content. So that's not what we want. We want to be producing content with a very particular person in mind and the digital persona is going to help us do that. Then once we've done that, we're going to go about a really fun planning process, which I am going to show you all of the ways in which I get inspiration for all of the clients who social media had to take. This is going to mean that you never starting from scratch and you're really always coming from a place of inspiration. First of all, let's discuss these content pillars. So there are five content pillars that will work literally for any brand. If you are feeling devoid of inspiration, I would really suggest just using these five. However, on the next slide, we'll also show you how to create bespoke ones. In this example, we're going to say the product is our first content pillars. So what are the collections that you have and bear in mind obviously that the product could also be a service, but for the sake of the five P's, it's been called a product here. Let's think of who these products are really created for, how they are ordered, how they exhibit, how the delivery works, and any kind of logistics and nuts and bolts around the product and the product delivery. Second of all, we're going to consider the people within your brand. Here are the faces behind the operation. Is it a warehouse staff? Is it you as a small business owner, isn't a designer, is it a ceramicist, is of a fashion guru. There's so many different elements to each unique business. And so people can really relate to these faces behind the brand rather than just hiding behind the logo each time. The third content pillar is process. So what is the manufacturing process to create your product or service? In many instances, this might actually just be a deeper dive. Maybe you're an architect and you want to share your love for architecture so you could speak to where you studied architecture, how you fell in love with the process of designing and conceptualizing buildings. And how you got to where you are today as let's say, a one man band. You're running an architectural business. That would be a service example. But of course with brands, this could be as basic as what is the production line looked like in the manufacturing of your process? Are you a ceramicist that has been firing a kiln, the app to actually produce handmade goods or your jewelry designer. And where you actually sourcing a lot of that from with sustainability and ethical treatment of employees being a huge focus of consumers in this day and age as it should be. We do really have this fascination in terms of how products are manufactured. Be shut obviously covered this in quite a lot of detail and probably more detail than what you would ordinarily cover it. So really get into the nooks and crannies in terms of how you are creating your end product. Then number four is proof. You want to give testimonials of happy customers or potentially any micro influences that you may know of. Who you can convince to work with you through payment or through products or through some kind of trade exchange. This proof is really important because you're basically saying to the consumer, trust me, use me, you won't be disappointed. Then play is a really fun one. This is competitions and more experimental types of posts. You could be quiet regiments at, in terms of first for content pillars. But I want you to have fun with a fifth one player because that's really what it's all about. To move away from those five stock standard ones. I've put together four different ones, which are a little bit more specific. So you could, for example, choose to use these if maybe those five didn't work for you. In this example, I've actually assigned a percentage according to what I thought was important for a particular brand. And this is gonna be different in a case-by-case basis. So the product I've saved as a 40% focus. Then I've said that lifestyle is a 30% focus. So let us say for example, I'm wanting to market a picnic brand. The lifestyle shots and the lifestyle imagery, soft selling is also really important. So I don't just want to show pictures of the picnic basket. I actually want to show the beautiful lifestyle that comes along with that. So I live in kids on South Africa. So I have absolutely no shortage of being able to connect with amazing photographers here in Kate's on to put my clients picnic brand in the fall by shooting loads of beautiful lifestyle content and having that account for 30% of their real estate online. Then I decided that actually I do want to have quite a newsworthy topical content angle. So if there's anything relating to grade, whether or summer picnics or music concepts, I really want to be there and then the forefront of that. So I'm gonna choose to allocate 20% of my efforts there. And then finally 10% of my competitions where I'm really going to promote the picnic brand by having monthly competitions that are going to encourage people to share and follow my Instagram account, for example. As you can see, it's the exact same concepts. It's not sticking to that file formats and it's actually allocating a particular frequency using a percentage. If, for example, you are posting ten times a week, then four of those posts would be product three, lifestyle to newsworthy, and one would be competition. Of course, we need to bear in mind that we're not operating across a full suite of platforms. And this is a really a key way in which I see small business owners burning themselves is that they will know in the back of their minds, you know, I can't post the same content or Facebook, instagram, Twitter, and LinkedIn, but I need to have all platforms. And so they ending up creating four different pieces of content for four different platforms. And then wondering why at the end of the year they feel like they're dragging themselves across the finish line. What I've really noticed, especially involving my own personal brand, is by just choosing YouTube as my personal profile and a way to build my brand app online. I freely been able to not sweat a whole lot of the rest of the concerns that I had because it's like, well, I'm not posting every day on Instagram and it's like, well, you don't have to be. If you generate your content for YouTube first, you might want to always shoot a vertical and video formats posted on YouTube shorts and oh, by the way, I'm going to upload it to Instagram too, but It's not a bug me actually going about trying to spread my photos. Thirdly, that I'm creating content across too many platforms and ultimately not having the impact that I'm wanting to have. So don't be afraid to pick one primary platform augmented course with secondary platforms, which makes sense to you and ones that you've already created. But please do not try like a big brand which has marketing teams with 20 people to try and live across all of these different platforms because that is really going to be one way to burn yourself out. You're basically going to take those content pillars that we put forward earlier. And then we're going to combine them with the platform that we have chosen to actually run with. 4. Create your Persona: All right, so let's define our audience with that single persona. So why is this so important? Well, it's important that you define your target audience to know that you're creating content for the right kind of people. You want to better understand how to create content that caters to your reader's needs and ones, and you want to increase conversations. There's nothing worse than posting something on Facebook and Instagram and having another single comment. So we really want engagement. And so in order to drive that engagement, we want to have a singular person in the back of our mind that we're actually creating content. And that's where this notion of a social media persona comes in. It does start with research. And of course, in a small business scenario, this is not going to be qualitative. You know, very scientifically undertaken research is going to be quite simple. Anecdotal research. It could have been a Survey Monkey, it could be Instagram polls. It could even be informal questions that you've asked consumers previously. I also like to use Facebook's Audience Insights tool to understand who already likes my page, to see where the demographics and psychographics of that population actually lie. So it's a good idea at this point to revisit research you may have previously conducted and asking yourself if it holds true. And here is the template that I have supplied to you for you to go about creating your own social media persona. So here I've created tens name and this was for an insurance client. So I've made a couple of quotes around potential attitudes that Tasneem may have to the industry. I've included digital touch points in terms of where she's actually sitting on line. Her interests be they travel a music festival, shopping events off, isn't Jim, as well as where on a device level she's actually operating when she is spending her time on the Internet. If that example didn't work for you, then here's a slightly different take on it. You can see AB, religious reformatted the structure. But again, you can type in your persona's details here. If you're wondering, if you can have multiple persona's, of course you can. Typically you'll have a primary persona and then some secondary personas they after if you just want to stick to the primary platform, sorry, the primary persona, that's also perfect. And it's just if you want to kind of flesh art multiple different user types, that would be when multiple persona's that would actually be used. And so they make, with your persona in mind, you can start to think of different content types that are actually going to work for that persona. So with that persona, be interested in hearing more about you and your business? Would they be interested in hearing tips about you inspiring stories? What kind of blog posts would they really be fascinated by? Give them a look into your office and a weekend celebration and so forth. And I already heard that this page can also sit above your desk to think about different content types. So as mentioned, we said we need to pick a platform. Even if you just picked Instagram, for example, you have so many different content formats that you're going to want to be playing with, whether it be instagram Reels, Instagram guides, Instagram feed posts, Instagram carousel post Instagram video posts. So there's really a lot that you can do. So if, for example, you found that the persona resonated well with an inspiring story and you told it using a carousel. You can revisit that inspiring story but tell it in a slightly different way using video, for example. So the persona is a really good way to actually use as a litmus test to go through possible ideas like the simple calendar and say, okay, when my target audience or person actually be interested in this and insert on what content format with they actually like to see it. 5. Sourcing your Inspiration: All right, so for the next phase of this course, I'd love for you to open the following tabs on your computer. The first is Pinterest, the second is unsplash.com. The Fed is an API dot crm. The fourth is pixels, and the fifth is of course, Kanban. So once you've got those tabs open, we're going to start from left to right. So Pinterest, for this example, I'm going to be sharing with you exactly how I create content for a brand that I represent that's in the end, the beauty space. So for example, do the most gorgeous nails, nail art sort of thing. So I'm going to start off my search looking for nails, but quite subtle staff. So let's say nails settle. Now. Pasiphae. So we're going to have a look on Pinterest and see like this is totally there, five, I'm going to just hit Save and it's going to go to my mood board that's called Beauty, which is specific to this particular client. So I'm gonna go ahead and save that. I'm going to go down, find something kind of similar. This is Turkey Gorgias, Turkey, then save it and the beauty section. Go back. Lab this, save that beauty section. I can't cool. So we've got three options on Pinterest. The challenge with Pinterest is that often you'll find that stuff is actually not high resolution enough. So that's where these alternatives come in by way of free stock photography and videography. So as you can see, this, for example, is far higher resolution. So I'm just simply going to download this image. Look for some beautiful examples. This is gorgeous. The cow high raised that is dominate, That's beautiful, subtle cup of tea, dharma and that Keq next. Oh, I'm gonna go to nap, yeah, like nappy because it's got follies, European liking people, far more representative, specific key in South African population it looks a little bit more diverse than that which is represented on these kind of problematic stock photography websites to Linz time fin, and nail on nappy dot curve for example. Okay, So it seems like it's mainly technology focus, which is not necessarily what my brand would be wanting to go for. This could possibly work steadily. It's done that. And then finally, it's going to fit one nails pixels. And we're in the video section, pixels is a beautiful theory selection. So that's also a great clan dominated that. Okay, great. Then what we're gonna do is we're actually going to create a Amsterdam template project and we're going to name it and the month that we're planning to use this content. Now you will notice that there's actually a lot of struck videography that is within Canada as well. So for example, I can search for elements, your nails, and then into scripts to my icons. I can also see really pretty now photography, which I can also go and go ahead and use SRR. Really what I'm then doing is kind of pumping everything into one really long document. And I want this to be a 100 pages long if you guys can believe fat. So it really kind of goes through the most in terms of just plopping down all the photography that you think could work. The stuff that you would have seen lower down, you'll see actually kind of morphs into the more templated staff. 6. Editing & Plotting your Content: So once you've kind of popped on the photos that you like, you could either use these as photography posts or if you felt like you wanted to add overlays and so forth, you could then go ahead and start looking for that. I'm just going to go ahead and click Duplicate, roommate, everything that's current Que Bei. I'm gonna look for templates. So I'm gonna type in beauty to report templates from the beauty industry. And then here you will see just the most gorgeous stuff. So for example, we love that. What else can we see that we think might work for this brand? That's quite a nice one. That's gorgeous. Okay, cool. So now what we're going to do is actually click on the post itself. And you'll see that because I have the premium version of it. You'll see that because I have the premium version of Canva, you can actually see the color palettes down this left-hand sides. I'm going to click on this post. And then you can see I've saved that exact shade of green that I'm looking for, then I could go to the next one and do the exact same thing. I mean, how incredible is this? It's just going to allow you to have as so many beautiful different options to play with so that you never feel like you're creating any kind of content from scratch. Let's drag them back and so forth. So you're going to go down and really create a whole bunch of new template options. And I didn't even have necessarily a specific offer that I'm wanting to communicate. I'm actually just wanting to get together a whole bunch of different posts options, which I'm then going to use at a later stage. So they will actually go ahead and do is download the posts once I'm like 90% happy with it, bear in mind that I'm probably going to have to come back to these and some stage. But that is Cherokee fine. Even if we come back to its other later point, that is absolutely perfect. I want you to then go ahead and drag and drop them into the template that I've provided in this course. You'll end up like, let's change this to January because we say we were creating for January. January mood board. Cool. And I'm going to drag and drop the different posts that I've created. And I want to do a lot of like nice swapping around so that I have a feed that looks absolutely perfect. Of course, during this process, we could have also uploaded at any stage the posts that we went and found from the different stock photography website. So they just go into my Downloads folder so that I can show you me doing that. Let's just copy all of those. Pull them across. Great staff, great stuff. Here. We loved this one at the beach. Pop that in like so. That's the one with the cup pop that indexer. So really you can see I'm creating like major amounts of pages within a very short space of time. I think I worked on this for about a half an hour. I had 58 pages by the end, all of them were pretending to my client's industry on beauty. And so now when I have an offer, for example, for facials, I would simply actually go in here and creates a block. Maybe let's just type interact rectangle. I would use my safe color palette, which of course we have over here. I would say facial offer. It may be a case of just the image being on your mood board, but they had a closer to the time, you know, which order you want to be placing those particular piece of creative. You just didn't necessarily know what that overlay copy would be. You then go ahead and find your brand brand fund, for example, let's make that nice and big list. Then we could just somebody reference it on our mood board design so we don't get habit over here. But for example, it said was that one it'd be like Medicare, there's a little bit too much green are on Tim, let me just swap it out in a different kind of scenario. You can see with just very little planning and just half an hours worth of work, we're going to end up with a mood board that looks like this, as well as a very long document with up to a 100 different images that we actually going to use for our content creation. That is really how I do it. They then a couple of additional steps in order to then take those content live. I've mentioned that I use spot social to schedule that. I've mentioned also that it is on the pricey side. So if you would like to, you can use HootSuite and Facebook shady land. However, there is an intermediary step if you require approvals from a client. And that would be the instance in which I used my beautiful Google sheets, which is also saved as part of this course, which is called the social media planning tool. So if I had an approvals process in between the creation of the content as well as the scheduling, then I would simply have to post the staff within this Google Sheets against my clients approval. So for example, we could download the first emerged, for example, Don bird say like fats. Then as soon as it pops into my downloads, I'm simply going to go Insert Image, image over Saul's. I'm going to drag it up here. I'm gonna pop it into the cell and I'm going to type Medicare for days, enjoy seven days on the beach with the brides. I sheds. You'll bear in mind that there is, of course, no spell check when it comes to Google Sheets. So do be mindful, of course, the typos. But then you're going to copy and paste this link of this Google Sheet, which you can then share with your client for approvals. If you're not doing it on behalf of yourself, it is still totally possible to use this strategy and approach. And it's just simply going to require this intermediary stick. Then of course you'd move into that shared healing process, which simply involves you signing up for a free version of HootSuite shady, connecting your different profiles and then simply referencing this image some way, typically on a Google Drive or Dropbox, as well as this copy pasting and across and then having it go live on the day that the bulk of your audience is online. So that is really the crux of my content planning workflow. I really hope that that was valuable. You'll see there are a few moving parts, but it's mainly because we just wanted to give ourselves a bunch of different options when it came to stock photography. And just making sure that we had diversity, making sure that we also used templates, and then making sure that we use that mood board to make sure that everything that actually ends up getting posted in the exact right order. 7. Your Must Have Toolkit: All right, welcome to the bonus section of this class, which is my must have toolkit. These are really the tools that I cannot live with odd when it comes to working online and the social media space. The first is about powering up productivity, the sink and the bottle organization 101. The third, I've pulled the grand designs because it's all my design software that I use a level and the daily stock snaps, scheduling tools, paid media tools, tracking and reporting, as well as the learning resources. Let's first talk about powering up our productivity. Anyone who has followed on my journey would probably know that I am a massive notion fan. So I definitely lean more to the right of this slide. So many odd and friends on Notion goes so far as to build off what they call sake and brains using Notion. So it's just brand dams or content ideas and beautiful things that people have read, things that they want to revisit. Beautiful Gantt charts that are easy to create. And I just love it for keeping myself in check. It's a great way to organize creativity and hold yourself accountable and grade for anyone who loves the idea of digital journaling and a bit of a list traditional approach to productivity. Asana, on the other hand, is a bit more hardcore productivity. I would say productivity kicks beware. I can guarantee that soon you're going to be running your entire business on Asana. Teamwork really makes the dream work. So I really find that with any clients that I work on that have a sauna in place, they reduced that e-mail burden upon their stores. And they tend to actually to work far more collaboratively and better. There's actually super simple way to sign up with one user, it's free. The same goes for notion. And there's actually an ever our plugin on Asana. If you're running any kind of agency model, you can get your staff to track their time. Either of these are great options if you're looking for productivity tools that are gonna help hop, hold you accountable and the social media space Notion obviously being my favorite. But asana is a very close second. The second top tip is around organization. And so I like to work with everything in the Cloud. And the three tools that I do use, our Dropbox, Google Drive, It's well as Google Sheets and Google slides. So I was typically using all the Microsoft products, but I just found that for the sake of collaboration sheets and slides kind of overtook before I knew it. And now it's all I work on. Dropbox and Google Drive are really the greatest place for me to keep acid repositories. So be that copy, be that creative and really make sure that everything is securely stored. In terms of grand designs. Canada, of course, is a firm favorite of mine. It is free, anyone can use it. And it really does mean that you're not starting from scratch due to all the templates that are housed for free within these social media sections. The other tool that I do like to use is called flat icon.com. And together I just think that this is absolutely power for both of them. They are completely free. However, camera does have a premium version, which it's the one tool that I'm really happy to spend money on every month. You better believe me when I say, I don't pay money for software that I do not 100% believe in. The premium service on camera is worth its weight in gold, the biggest benefits are that it allows you to store hex codes like digital patterns, as well as funds and you can apply them in the touch of a single button. The other benefits include the ability to deep edge or cut out particular characters in a scene. So I, for example, use it alone for my YouTube thumbnails. Next slide is the stock snaps, pixels and expansion Nafion, really my three favorite stocks and apps that I use for creating really meaningful as powerful content without having to shoot it all myself. When it comes to paid media tools, you can actually mockup what paid media is going to look like using these two iterations. I wouldn't get too much into the paid media side of things because of course that is quite an advanced topic, but certainly for the purposes of seeing what formats are available and how those may look for your brand, then these are two really great on. These are two really great options. The annelids talk, share dealing tools. So I've said it before, of course, Sprout Social is my favorite. Food suites are great, close contender and then Facebook scheduler. Although there's still some UX challenges, I do sometimes battle to get stuff scheduled nice and easily. It is a free option in addition to HootSuite. Next step, let's chat about tracking our success. But he is that link shortener that's just going to make our lives and absolute dream by being able to shorten links and therefore being able to see how many people have clicked on a particular link. There's also one called hourly and link tree actually also has a tracking layer which I really like. You can see how many people have landed on your link tree, the dashboard, as well as how many people have clicked on each link. Then finally, in terms of learning resources, please, please, please, if you do nothing else after this course, do checkout Facebook blueprint. It has incredible learning materials covering Facebook, Instagram, and WhatsApp. Social Media Examiner is a great way to stay on the pulse in terms of what is really happening in the social media landscape as the later blog. And then Sprout Social and HootSuite both also have really fascinating blogs all about social media. And then a very lighthearted and fun one that I always like to mention is the Digital Picnic, which is an Australian Agency which has loads of useful tips and tricks all about social media content creation. That brings us to our quick phi hats, which we're gonna be finishing off this class worth. And that is, if you are needing to send stuff between your phone on your computer, I like to use either WhatsApp or Telegram. If you're a big WhatsApp, fine, you might know or might not know that you can actually add yourself and a friend to a group, remove the friend and then remain in a group by yourself alone. Each transfer step easily between your phone and your computer. And Telegram actually has an option called Saved messages, which allows you to do the same thing. Next up is lost pause. You guys will know that I'm fanatical about the security of my clients passwords. So I do love to suggest that people go about using last part so that they actually don't know what their passwords are apart from the master password. So that means that your passwords are just that much more secure and you're not ever writing them down or losing them. And then be Instagram. Line break is oftentimes you'll find that Instagram can be a bit finicky when it comes to line spacing. If you are having any difficulty, then please do bookmark this particular tool and thank me later and ensures that your line spacing on Instagram is a 100% whilst scheduling. 8. Thanks for Joining! : Thank you guys so much for joining me for this planning class. I hope you had fun. I hope you've got a lot of juicy, great content plans out of this kind of quick fire course. If you have any questions, you guys know that I love to engage with my students, I'd love to hear any queries, any reviews, and anything else you may wish for me to cover. I can always add bonus sections to this cast. And if you wouldn't mind giving me a review and follow me on Skillshare. I would be so grateful because I really am trying to pull up my teaching profile so that I can help impact more people's lives. So when it comes to social media content creation, so I can't wait to catch you guys in the next class. Solves that. I call H. See you next time. Bye.