Promote Your Products Online: 1 - Develop Your Marketing Foundation

1. Promote Your Promducts Online: Hello and welcome to promote your products. In a series of marketing trainings. And the topic today is on how to develop your marketing foundation. Now you'll see a little quote here. It says, success is hidden in your daily activity. You may want to write that down because no matter what you do, if you do something, if you make a splash somewhere, you're creating stepping stones across the pond or you're putting the jigsaw puzzle piece together. And you're stirring up the energy and you're creating synergy over time that can make a huge splash. So we'll be talking about that a bit as well. Let's go ahead and dive in. Here's what we'll cover in this training. There are many, many ways to market your products. What our focus is today is on how to develop your marketing foundation. Because while making new customers and generating sales is all wonderful and important, what you want to do is develop a presence and a fan base. And we're gonna talk more about that as well. We'll also take a glance at other areas of marketing and examples on how to, examples of how to expand on them. For example, our topic today is develop your marketing foundation. So I thought if I am encouraging people, including myself to market daily, than what our seven steps I can take under this category. So I'm gonna show you how to, how to choose other categories and how to come up with seven steps. For example, you could pick any number you like. I'm just going to use it as an example. I'm gonna show you how to develop to other areas today as well. You can turbo charge your marketing efforts by doing something, even something small each day. You don't have to dedicate an hour today to marketing. I mean, if you did you last off your business big time. However, you could do something in five-minute chunks. You can post an image on Pinterest. You can publish a product to Etsy. You can work on part of a product you're creating. You can share a post on Facebook, you can work on tidying up your blog, etc. Those little pieces. What you can do as you begin to exercise as marketing muscle is create a master list of things that you'd like to do and you may find that they fall in different categories. So you can take a piece of paper and divide it into four or six or so boxes. Labeled each box with a different topic area, like creating videos or publishing to YouTube, or posting to Pinterest or creating a display images on Canva and give each of those boxes a little category. And then as you have an idea or todo item, you can plug them right into your master list journal each day, whether it's in a journal or notebook that you have by your bedside, or if it's the journal page that I have created for you. So let me just show you that real quick. You'll see I've a notes page for you, but I also have a journal page. And it's more than what you think of when you think of a traditional journal page. You can also use it as a way to keep track of the marketing that you do each day. There was a place to jot down that day's focus, a place for your to-do list and any notes and realizations that you have. And then at the end of the day, make a little note of what you accomplish because this will be a great record of your activity by dating things. It will be interesting because you may note when you have surges in sales or more optimal to your list. And so you can refer back to your notes and see if you can see a pattern. Then as you go along, you may realize I'm never gonna get to that today. So you can plug it into the bottom box. You might even want to divide that bottom box in half of wet I'll get to later this week or what I'll get to next week. You're the boss. You get to decide how your day goes and how your schedule goes. But you can use this as a tool. I have that for you as well. 2. Content Creators Like to Create: Content creators and you may be able to resonate with this, uh, like to create products. We're always focusing on creating the product and then creating the next product and what falls through the cracks, oftentimes is marketing the current product. If you have product creation couch together with marketing, that marketing is part of the product development. Then what's going to happen is all of your products are going to do better. And over time, the more products you have, especially if you have them on a hub, such as a shop on your website or in your Etsy shop. You're going to draw more people to you who are interested in your products. And that's something we're definitely going to cover. It's a main focus of our training here today. Because you can create random products and create this product. Now create that product and they have nothing to do with each other and they don't necessarily attract a common market. You could create all those products. However, if you really want to create some synergy and cash-flow, then what you'll want to do is find a way to create products. And this is what the essence of our training today. Create products that are based on your interests and expertise and the needs of your customers and how those fit together. So our exercises today will be geared around those. Because it's the tendency of many content creators to focus on creating content and not on marketing products. The thing is your products are not going to sell themselves. When you finish creating a product. That's something for you to think about. No judgment, just something to realize about yourself. Do you jump right into creating the next product, or do you create marketing materials and actively promote your current product? When you create the next product, you just promote that product number two, or do you continue to do things to promote the products that you published previously? Now reasons people don't promote their products is they either don't know where to begin or they don't know which of the countless marketing strategies out there they should focus on. Does that sound familiar? Well, bottom line, doing something is doing the right thing, doing nothing and wondering, Oh, I'll get to marketing someday when I know, learn how to figure out how to post ads, don't wait till someday do something. Now there's so many things that you can do. I have for you 21 bullet points. In this training, we're gonna go through deep dive into seven of them. And then I'm gonna show you how I develop the other 14. And then you have a full list of all 21 that you can either use as your own personal 21-day challenge or use as ideas for developing other areas of marketing. And those are just three areas that they thought of. If we were to continue on, we could then take it further. What would be the next step? But right now let's just focus where we are the step after that. And if you do that in every area of your business and in your life, you'll make great strides. 3. Consistency is the Key: The key is consistency. And that's why I said doing something each day, not putting it off till someday until you're an expert doing something. Because the bottom line is, whatever methods do you decide on, they should be ones that you apply regularly. Which means that if you are focusing on doing marketing that makes you really uncomfortable. You're doing things away in a way that some person online told you is the latest and the greatest and you need to do it. And it makes you feel nauseous because it's not your style. Like some people are in the high pressure sales. They're happy with that. That's not my style and it makes me nauseous, not something I would do. So you need to be true to yourself and take things with a grain of salt. If you discover marketing strategies that you're not comfortable with, you can look at, can I tweak this and make it my own or just delete it or push it aside and move on to the next. So you don't have to be hung up with doing all of the steps that someone tells you that you can take or that you need to take, you make it true to you. It can help if you feel comfortable with or you're willing to learn how to approach various marketing strategies. Because then you can make them your own if you like them and you're comfortable with them, and growing and learning, then you're gonna be more apt to apply them, right? Consistency is the key as you exercise your marketing muscles and share your products with the world. So just like when we're working out at the gym or walking and building up our endurance. You build up your muscles over time. The same thing happens with your marketing. You're building up your marketing muscle. By journaling your daily activity and results. You're going to keep it at the forefront of your mind. And you're gonna have an a record and a record of what you've accomplished, how you feel, what worked, what didn't work, etc. Because the key to boosting your momentum and your marketing efforts is to do something each day, even something small to promote your products. By doing this, you'll develop your marketing muscles while creating a consistent marketing habit by journaling about your efforts The each day, you'll create a roadmap as to what is working and what isn't. So do something each day and you'll also build momentum. Now what you may want to do is have a notebook and each week put the date at the top of a of a piece of notebook paper. But you can put one line a day that could be even a product that someone creates. You want to create a new product, create a marketing journal, do something each day. Marketing journal. Let's just branch out on that a little bit. It could just be generic or it could be do something each day. And you can have a video focus, creating a video or producing content for a video. Do something each day to market your products and it could be something to do with your Etsy shop. Those could be in one book or those could be five or six different marketing guides. So there's a product line for you if that's something you're interested in. However, for yourself, getting back to that one line a day about what you did or how it felt or what you accomplished or something exciting that happened that day. By keeping track of that is going to keep it fresh in your mind and it's going to help you to keep and build momentum. The goal of marketing is way beyond sales because while it's, while it's an important goal to sell your products, a bigger goal can be to grow an ongoing relationship with your audience. This can take you from one time sales to an ongoing, loyal customer slash raving fan base. Let's explore a series of marketing strategies that can help you connect with your audience. 4. Develop Your Marketing Foundation: This section of marketing, I have seven steps here, and it's under the category of developing your marketing foundation. We're gonna focus on identifying your why, your audience, and your marketing schedule. This foundation, you can use this to build any direction that you want for any type of marketing. Here are the seven steps we're going to, we're going to delve into. The first one is to get clear on your why. Then identify what challenges your audience faces. That number two, That's your product line, but not just what they're interested in. You want to also combine it with what you're interested in, what you have expertise in, what you want to be known for. What you'll do is list your areas of expertise and or interest. Then from there you can identify products to help your audience. The next step after that is we're going to list the benefits of your products because that's your sales material. When you create a bulleted list of benefits of your products, then you create an expanded sentence or paragraph on each of those bullets. Each one of those sections can be a separate marketing piece, a separate blog posts, a separate video, or content on your sales page. And then step six is to create products that your audience loves and prepare them to sell. Then schedule recurring times to market. If you leave your marketing up to o, I'll get to it someday or, Oh yeah, I'm gonna get to marketing is probably not gonna happen. A week or a month or months or a year can go by. And you'll say to yourself, I meant to do that. But if you have it in your calendar as a scheduled appointment with yourself, that you treat with the same respect as you would a doctor appointment or a client appointment or is it someone was paying you hundreds of dollars an hour that you schedule that time at times that you know, you can keep short of an emergency. And then you learn to say to someone who needs you at that time is, oh, I have an appointment at that time, but I can do it at this time. And that will come as you continue to strengthen your marketing muscles. Excited. All right, let's dive in. Knowing why you want to create and market products can fuel your engine and lead to greater success. Understanding who your ideal customer is and what challenges they face can provide you with effective product ideas. Identifying your areas of expertise, and finding ways for them to intersect with the needs of your customers can bring more joy and fulfillment your way. Let us look at exercises to complete before creating or marketing new products. These key elements can provide you with a strong foundation for building a successful business. 5. Get Clear on Your Why: Step one is to get clear on your why. Why are you doing this? Why do you want to be successful? Why do you want to create products? Why do you want to create with that, connect with that customer base? What is your why for wanting to promote and sell your products? Let's just kinda go through this and let it wash over you. This is your first introduction to these questions. And then you can fill in the worksheets when you're in the zone and you can really give it your full attention. What is your why for wanting to promote and sell your products? Why is this important to you? Can you see how in reading these questions, if you feel like a little tingle or something inside of your heart or in your gut. Then you're getting to the core of the essence of this question. Because your y is the engine that runs your business and if you can touch into your why and feed your why and honor your y, then you can be very successful. What type of impact can effectively marketing your products have on your life? Imagine you're selling lots of products. You're selling, you're helping lots of people. What kind of effect can that have on your life? You're sharing your life work and you know, it's so important and you're getting it out into the world. What type of effect can that have on your life? Also? What type of impact can your increased success have on people in your life, your family and friends? Your more successful, you're happier, you have more money. You can do more things, you have more freedom. You are feeling happy and satisfied. You're in a good mood. What kind of impact can then have on the people that you live with? What about the causes that are important to you, the charities that are important to you? Can you have a greater impact on them if you're able to generate additional income. So your success not only affects you and if customers, because you're providing them with important useful tools, is impacting you and your spirit and your essence. It's impacting the people that are around you and the causes and charities that are important to you. You're creating this ripple effect of goodness. 6. Identify Challenges Your Audience Faces: The next step is to identify what challenges your audience face. Because when you provide content that can help people, they're more likely to seek it out and purchasing. So rather than a planner, that is, might be pretty and have places for people to write things down. What if your planner was niche focus to something related to your area of expertise? Maybe helping people get more exercise or helping people eat healthier, or helping people pray more or helping people sleep better. So what if the products you are creating had a useful utilitarian use? And they also resonated with the interests of your specific audience. The most effective way to grow a successful business and or product line is to have your ideal audience in mind when creating products. You'll, you'll find that you have worksheet on this topic. And one of the questions is, how would you describe your ideal customer? You'll want to take some time and think about that. If you could wave a magic wand and your ideal customer was there with their credit card out, how would you describe them? What challenges do they face? Or what are they seeking solutions to? Take some time to really give that some thought. Maybe get a cup of coffee or a cup of tea or go to your favorite writing tree or writing chair or bookstore or wherever you do your creative writing. And just really pour yourself into these exercises. You're building a marketing plan, if you will. Then what do your ideal customers want to achieve or learn more about? You'll have a place to write that in the worksheet. 7. Describe Youre Areas of Expertise: The next step is to describe your areas of expertise. Because if you're creating content that a market of people, an audience of people want, because you heard that it's a popular product or a hot keyword. But you don't really have expertise or interest in it. Not gonna fly well. You're not going to enjoy it as over long-term necessarily. But if you were to create products based on what you're interested in that also intersect with what your customers need. Then you can put more fuel in the tank. Creating content related to your interests in areas of expertise will allow you to build a brand, a business, and a following. The ideal type of content to create is related to your areas of expertise as it intersects with the needs and interests of your audience. What are your areas of expertise? And you can sit and think about it. As you're sitting and writing. You may remember things that you used to be interested in years or decades ago that you forgot. But by getting in tune with is you'll be able to pull that forward and maybe breathe new life into things that you used to be really passionate about, but then life got busy and you didn't have time. Well now you can take that opportunity to give that new life. What interests you have related to the type of content you'd like to create. Let's think about that for a moment. Let's say you want to create with talking about planners, let's say you want to create planners and your interest is, these are just random. Your interest is golfing. So you can think about the things that you can share in a golfing planner. So beyond the places for people to keep track of there, their plans, of their schedule, of their to-do list. Maybe you have a section of the plant or where they keep track of their golf games and their golf scores and their golf wishlist items and their golf buddies and the phone numbers and the birthdays of the golf people, and the different golf championships around the world and the wishlist places that they would love to travel. You see how it can kind of like a ball of yarn just unfurl and spiral and generate ideas. When you get in that zone, don't limit yourself, just write and write and write and you can flip the worksheet paper over. There's plenty of room on the back, or maybe you need a fresh piece of paper if you get lots of ideas and just get them all out onto paper. Then the next part is what do you have both expertise in or an interest in that your ideal audience would love to know more about. Maybe you know how to write children's books. And you would love to create content to help more people write children's books. Just think about the possibilities there. Your ideal audience wants to read a children's book. You know how to write a children's book, that's a match made in heaven. We can spend 510 minutes or more just generating ideas. Maybe you want to provide resources for how to come up with how to create their own illustrations. Maybe you want to have resources of recommended companies or individuals that they can hire for illustrations. Maybe you want to have training, actual courses where maybe you record the videos ahead of time or you have live sessions and you teach them step-by-step how to come up with an idea to write a children's book. What the anatomy of a children's book? Why children's books are typically a certain size or a certain number of pages. The minimum page count required on a site like Amazon to come maximize the cost of the book would cost to publish. Whether to have the book in color or in black and white, which type of paper to use. So that's just a few ideas. But your audience, for example, if you, your expertise is in writing children's books, they want to know that. Mike, this is what I'm about to say. Here is a bullet point aha moment, I believe so. You might want to jot this down. What you take as second nature. Someone else would line up around the block to find out because they are thirsty. They are eager to know what comes second nature to you. Think about it. Imagine years or decades ago when you got into your field and you got into your line of work and you just started learning, what would it have meant to you to be able to learn from someone who's now where you sit. That's what you'll want to do. That's what you'll want to offer to your audience. 8. Identify Products That Can Help Your Customers: The next step is to identify products to help your audience. Now, one idea is to brainstorm. So we came up with probably 15 or 20 product ideas and a couple of different categories, just brainstorming. You can also brainstorm by searching places like Etsy. Just type in keywords like the words that your ideal customers would type in if they were looking for something that you would, you're thinking of creating. You type that into Etsy, you type that into Amazon and see what kind of products come up so you can get ideas and see what other people are creating. Ideas sparked for what you might create, not plagiarizing, getting ideas. For example, on Etsy. Alright, so here we are on Etsy, this is my shop. And what I do is see this little heart up here. When you find a product that you like, you'll find a little heart on the product image or near the product image. And you can put it into folders and then you can look for them here. I'm gonna click on my little favorite section. You can set them as public folders or private folders. Let's see what I'm interested in. Here. You can also put little favorite hearts on your favorite shops. So I'm interested in kids activity books. That's one of the things I'm interested in. So you see the little heart here, the products. You can put a little heart there. And then it will ask you what folder you want to put it in. That's one of the things I'm I'm getting ideas from and I don't copy these exact, but I will look at this and I'll say, Oh, I love the way they use this pastel color or look at these watercolor backgrounds, that's really interesting. Or, Oh, I love this. How they have the big text and they have cute little things around the outside and they have images of people down below. I wouldn't copy it exact, but I might get ideas for that. Over here. I might say, Oh, I like how they did the day, nice and big with a little splotch behind it and they did colorful bullet points. That's what I use these folders for it. This is a great place for getting ideas for products. So let's just type in walking journal. Alright, so we see some walking journals down there. Look at this walk, the weight of this is interesting. It has like earthy colors scrolling down. Let's see what catches my eye. This catches my eye, this catches my eye. So let me show you how I would make a product collection In my favorite section. You see how when I hover over this image, it shows a little heart. Now this is important. Once you click the heart, you only have about five seconds to add it to a folder. Otherwise it will go to your general favorites section. But if you want to segment the content, you want to put it into a folder. So let's put this into, Let's click the heart. And then down here it says Add to collection. If I don't yet have a folder under that name, I'll create a new collection and I'm going to type in here walking journal. You can make this private. I'm gonna make this private, or you can make it public. Create collection. Then since I'm on that page, I don't have to leave the page. I can just continue to click the heart and then right away, scroll to the bottom, click Add collection, and I put it in my walking journal folder. Let's see if I can find one more from now. For now. This looks interesting, walking with your dog, that sparks a whole nother idea of products you can create. Click on that little heart and collection. And then it's in my favorite section, but I also want to put it into my walking journal. Then when I want to find it later, I clicked go to the top. I might in Etsy, click on the little heart. Then I find my walking journal, and then I can study them all at once. When I'm doing research, I don't I don't really take time to go and delve into each one. I just want to get a bunch of them into the folder and then I can study them. I also do invest in a lot of different products that I wanted to see. How did they make that? What kind of one of great marketing tip is to add a thank you note to your products. And it could even have subtle marketing content in there. Like here's a coupon or get a free gift or whatever. It's entering is interesting to see what people do. I also like to click on them and I like to see what type of marketing images I call these display images. And you can click through, you get up to ten, and you want to try to use all ten. They've only use three here. However, you can get ideas to see what people are doing. You want to identify products to help your audience. There are so many types of products you can create. Looking through the lens of your expertise, your audience's needs, and products you'd like to create. Answer the questions below. This is another worksheet that I've created for you. What ideas do you have for types of products you'd like to create? What ideas do you have for products that can sell year-round? What ideas do you have for products that can sell for special occasions or at specific times of year. So it can you see how that can expand your product line does not only year-round, but you can create niche for occasions and specific times of year. 9. List the Benefits of Your Products: Then you can list the benefits of your products. And by doing this, you're gonna fall in love with your products more. Your customers are going to fall in love with your products more. And you're composing marketing content. Being clear as to the benefits of your products can really help to boost sales while providing you with great content for your marketing materials. List ways your customers can benefit from your products. Describe each way in more detail. What sets your products apart from other products in your market? This would be if you're looking through products on Etsy for example, and you see something similar to what you create. You'll get ideas for what you can do to bring your product to the next level or bring your display images to the next level. You can also get ideas for what not to do. What not to do is just to have one or two display images or to be really sparse with your description. You want to be really in-depth with your description. And these benefits, this can be part of your description. This can go right into your product listing. This can boost sales. Each one of these little product bullets. And then the more detailed descriptions can be blogposts. Kmb videos can be their own marketing image that you share on the social networks. So these are gems. This is the gold here. By listing the benefits of your products. 10. Create Products Your Audience Loves: And then next, create products that your audience loves, and then you prepare them to sell. Now that we've gone through these core exercises, you can have your ideal customer in mind as you create your products, which means you'll likely have more sales with each new product and bringing in new customers. For example, on Etsy. The next time you create a product in that same product line or related to what that customer would be interested in. Etsy sends out a little notification, whether it's on Etsy or via email, depends on the person's settings in their account. And there'll be alerted that you have a new product. Also, it's a good idea to run sales on Etsy because when you do, your customers are notified via email, via alerts on Etsy. So it really brings your products to the forefront. What types of products would your ideal customer enjoy? Choose the product that you'll create next. So you don't want to just sit on the list. You want to create a list and then pick one. I created. What is that product? How would you describe it? So again, you're creating the marketing material which you can use in a variety of ways. And how will your customer benefit from this product? And if you write about that, that can also be part of the sales material on Etsy, for example, rather than just saying green planner to help you keep track of your walking, you can put a whole paragraph as to the benefits of walking and why it's important to keep track of it and how using this planner can help them, blah-blah-blah, get it. You're showing them, you're really increasing the value of your products. 11. Schedule Recurring Times to Market: Then last but not least, is to schedule recurring times to market. This is really important. Everything else is the foundation, but if you do nothing to pull the lever, so to speak, then it's just gonna be great ideas that inspired you for the moment. But scheduling recurring times in your calendar to market, that's where you're gonna be able to put all of those ideas to use. The best way to get content created AN marketed, is to actually schedule times in your calendar that you'll dedicate to this activity, make it a priority to scheduled times that you can keep short of an emergency. So don't schedule time in your calendar that you know, are busy times, hectic times around your house, or are low-energy times for you, or are times that neighbor might pop by or someone might ask you to drive them somewhere. 2s times that you can keep as if someone was paying you hundreds of dollars an hour to keep that appointment. Just the way that you would keep an appointment with a doctor or a lawyer. Those are the types of recurring appointments you want to schedule with yourself. If you have them, I always use the term recurring because if you know, Friday, ten AM, Sunday, 04:00 PM, Those are my marketing times or whatever schedule works for you. You create bummer muscle memory, if you will. You create a habit and then you get used to it to where you wouldn't even have to look at your calendar is just built in, you know, oh, it's time to do my marketing or it's time to do my product creation. That's the habit that you want to develop. By scheduling those recurring times, you'll develop your marketing muscle and benefit from consistency and momentum. On your worksheet. You have places to open up your calendar and then the worksheet and actually plug-in a few times. Is it once a week? Is a daly, is it several times a week? You're the boss, you decide, but pick those times. And you don't necessarily have to commit to this to the rest for the rest of your life. However, consider committing to it for a month or 90 days because that kind of consistency over time can have a huge positive impact. 12. Create a Streamlined Onlined Presence: That was one marketing area. We're talking about RY, our customers needs and developing a marketing schedule. I mentioned to you that you can take any area of marketing, come up with the idea, then down into bite-sized pieces. The way we broke our first section into seven pieces, let's say another topic area is that you want to develop a multi pronged marketing approach. Now that you've laid the foundation with your why and your audience and your marketing. You can participate in a wide variety of online marketing activities. I recommend that you pick one strategy at a time and break it down into small bites or daily steps. For example, there are many things you can do to mark it on Etsy, to market on Pinterest, market on YouTube. You can either choose one of those areas, let's say for example, Etsy, and then break it into seven pieces. One could be update your Shoppe header and add words to your shop header that describe what's going on in your shop. So that's one activity. Another activity would be add more display images to your products. That's another activity. Third activity could be read my product descriptions, update them, and add more content. A fourth activity might be include a message on a display image and in my product description that invites people to get a special coupon by opting into my email list to see what I mean by you can, I can easily get to seven. So I'm a numbers person and so I think in numbers as it relates to calendar. So if I'm doing weekly marketing, I would want to come up with seven ideas. Not necessarily that people market seven days a week, but if I was to run a seven day challenge and I had three Marketing areas, seven activities in each of three areas, that's 21 days. I could have a 21 day marketing strategy that I sold as a book or that I sold as a class, or that I sold as a daily challenge that was delivered either with video or with simply with email. So that's just let you into how I think about when I'm creating products. I have two more products to more content areas, and I broke them out into seven more steps and I have them for you as bullet points as promised. Let's map out those examples. Let's say the next one is to create a streamlined online presence. Alright, so here are some examples of marketing activities in this area. And my goal was to come up with seven ideas. Have an attractive blog or website, add a compelling, compelling about page featuring strengths and expertise. It's all about you, your, you're, as it relates, you don't necessarily want to tell them off on tangents that have nothing to do with your business focus unless you want to have a section about your hobbies maybe further down the page, but you want to keep it really laser-focused as to what would your customers really want to know about you? And you can have that on an About page, streamline and spruce up your social media profiles. Update your photo, look to see that your, your username across the cross or social networks are as, as close as possible to each other. So you have this branded presence that you post to the networks that you want to be known not etc. That you delete old posts that don't relate or shine well on you. That you're cleaning house, you're dusting things off so that you're getting ready for company. Then the fourth activity could be setup a branded Etsy shop so you can sell your products. That's a great way to have an online presence. Then in your Etsy shop, compose a thank you note to include with your products. It could be a separate PDF file that lets them know what their terms of use are for the product, as well as maybe a short paragraph about who you are or about your business. And then either a coupon for your Etsy shop and or an invitation to opt-in for a gift. You can offer opt-in gifts on your shop listings actually on the product display image you could put, get 20% off your next order or get a free gift of a fishing journal or wherever it is related to your audience. And you give them an easy URL to go to. For example, your URL.com forward slash gift, something really, really easy for them to remember. Then as I mentioned, you could also have that in your product listing actually typed out. Then promote your products on Pinterest, use product images that are related. For example, if you're going to post a link to a product on Etsy, on Pinterest, create a related image so it looks like the image on Etsy so that when people click there they see the Kinect. The same thing. It's very common if you ever are on Pinterest and you click and go to someone's blog. Typically, a well-laid out blob will have that same Pinterest image right on the blog posts that they linked you to. Because that creates a connection. That's a bridge. People feel like, okay, I'm in the right place. They don't feel like it's a bait and switch that they got tripped into going into somewhere or they feel lost. You're creating a warm invitation. Again by using the image on Pinterest when they click, because you can make your pins clickable. You can click and then they go over to the blog to read the article or to find out more about your product, etc. That's one product area, creating a streamlined online presence. 13. Develop Create Marketing Messages: Another area is, let's say you wanted to develop marketing on creating marketing messages. Here are examples. Create marketing videos and images on Canva. Create talking head. That's where you see the camera and it's pointing to someone and they're talking. That's called a talking head video. Create Keynote, or PowerPoint marketing videos. List the top ten questions your audience wants answers to. This is huge. You can use these for videos, you can use these for blog posts. You can use these for meme images. There's so much. You can do a whole webinar where you answer the top ten questions that your audience wants answers to. Then you can take that recording, chop it up into ten pieces, and you have ten blogposts or ten YouTube videos. Think about that for a minute. Create videos and answered questions. One question per video. If you're doing a webinar, you would ask the question. You would state the question, you would answer the question. You'd pause and then you'd go on like I'm doing here. If you're recording them on your own, on your computer without an audience, Record one question per video. It could be that you create a new habit that every Friday morning at 05:00 AM or eight AM, you create a three to five-minute marketing message. Imagine if you did that every week in a year, you'd have 50 videos, huge. Iran, a podcast for a year. Then it did a couple of podcasts. One was an interview podcast, the other was a three to five-minute marketing message podcast. I also, if you've been with me for years, that I used to do audio or video postcards, an app on my eye, on my phone. And before I got out of bed one day a week, I would press play. I knew what I was going to talk about. I got better over time. I kept it as close as I can do three to five minutes. I talked about that day's topic. And then I just pushed a button and I uploaded it up to my podcast or I uploaded it to my website or an audio postcard. There's so much you can do with this because if you can come up with ten questions, you can come up with probably 50 questions. So each of those ten questions, if you dissected it, you'd probably have two or three questions hidden inside each of those one questions. I can give you a question here that probably has 20 questions. How do I post videos to YouTube? I could answer that in three to five minutes. Or I can come up with a list of ten or 20 different things that you can do to make yourself effective on YouTube. To record the video, to edit the video, to add images. See those like four or five different things right there. Look for the message inside the message to find even more content. You can set up a YouTube channel and upload your videos to YouTube. You can write blogposts, answering your audience top questions and you could even encourage them to post comments and you create interaction. Then you can share links to your videos and your blog posts on Facebook. So people on Facebook are leaving Facebook and going over and connecting with you on YouTube or you on your block. That's another area. What you can do is you can think of what other areas you would want to develop. Jot them down on a top of a piece of paper and come up with seven or whatever number of marketing strategies you would like to develop or that you would like to participate in or that you would like to learn more about. You can take it further. You can think about your audience, you can think about your expertise. You can think about the products that you want to create. The topic at the top of the page and come up with X number of bullet points, whether it's a checklist or activities based on your topic, can be not a marketing strategy, but a product that you're creating. A product using the same formula for creating content. Setting. 14. Action Steps: Alright, then what you do is rinse and repeat as you continue to promote your products across many avenues, find ways to get to know your audience while providing them with ways to get to know you. On your blog, on Facebook, on YouTube, people are going to comment, comment back, ask them questions. Thank you for their input and you're creating a conversation. And that can grow because other people are gonna see you interacting and they're gonna start to join in. And that's how you develop relationships and build a community around your message. So here are your action steps. Go through the exercises in this training. As you identify your ideal customer, make a list of products that you could create that your ideal customers will love. Scheduled times in your calendar to dedicate to marketing. Consistent, recurring times our ideal and build momentum. So give us your serious attention would be my recommendation and then take action, believe, and achieve. I am so excited for you and I cannot wait to see how things develop as you share your message with the world.