Transcripts
1. Class Intro: Graphic design is all about communicating ideas effectively, and this is important
in every industry. This class will give you a
firm foundation on how you can take your message
to the next level by implementing practical graphic design
principles that will catch your viewers indention and guide them
through your design. Hey guys, my name is
Tyler and parson. I am a graphic designer and illustrator based in
Edmonton, Canada. I've been a freelance
graphic designer for nearly a decade. And over that time I've
worked on many projects like award-winning logo
designs and poster designs. Clients come to me and give me information for a brochure, poster design, a book cover, and many other things. And it's my job to take that information and
organize it in a pleasing, effective way so that it catches the viewer's attention and guides them through
the information. Now this is something anyone
can do once they learn some practical graphic
design principles and apply them to their designs. When I first started
learning graphic design, I really focused on learning
Photoshop and Illustrator, and I never really
considered in design. However, one thing I would do differently if
I were to start my graphic design
journey all over again is learning design early. This is because InDesign
is a powerhouse tool in creating beautiful documents
for print and for Web. Although you can
do many things in Photoshop and Illustrator,
such as design, a logo, and editorial
illustration, or photo manipulation. It's often the case that this
is just the starting point. And the final step is bringing
all those components into InDesign to format it in order to send it out to
the printer or to the web. And since InDesign is my
final step in my workflow, it is essential that I know how to use the tools effectively, because in the world of design, the finishing touches
make all the difference. This class will introduce you to InDesign and how you can make polished work based on a
set of design principles. You'll learn practical graphic
design principles such as alignment, hierarchy,
and typography. And this will elevate
your design to the next level so you can
communicate effectively. This class is for
anyone who wants to make more polished work so that you can communicate your message effectively and level
up your designs. Although we will be using
InDesign throughout the class to learn the
graphic design principles. These graphic design
principles can be applied to any application and
really any design. So if you're ready to learn
practical graphic design, I will see you in class.
2. Class Project And What to Expect: Your project for this class
is to format a document, whether that'd be a poster, an editorial advertisement,
even a restaurant menu, really anything that
uses texts and images. And then apply the graphic design principles
taught in the class. The first section, we'll go over a basic InDesign document
and what makes it up. We'll understand terms like
trim and bleed and understand the color mode is RGB and
CMYK and when to use them. In the second section, we'll dive into a little bit of design theory and understand
things like alignment, hierarchy, and basic topography that when applied
to your design, will catch your
viewers attention and guide them through it. In the third section, we'll
dive right into InDesign and learn the basic
functionality of the program. And also, we'll create our class project utilizing the things we've
learned in class. All you'll need
for this class is a computer with
InDesign installed. Although a lot of this class, we'll be learning the graphic
design principles that can be applied to any
application of your choice. We will be using InDesign
practice files to take what we've learned and
put them into practice. If you don't have InDesign, you can always sign up for a
seven-day free trial through Adobe and utilize that time to go through the
practice files. After you download
the project files, you'll be able to follow along. By the end of the class, you'll have a full
understanding on how you can easily customize your documents and utilize the practical graphic
design principles. In the next class, we
will learn the basics of an InDesign document
and the setup.
3. Document Features: In this class, let us learn
a few key features that will apply to our document when we're working in InDesign. When we work in InDesign, many of the things that we
produce will be for print. There's a few terms that
we need to understand such as trim, margins and bleed. Trim is essentially the
final size of your document. Many printers will print
on oversized paper and then trim them down to
the final size afterwards. The margins are
essentially the frame on our paper where will contain all our important information. If we go outside the margins, essential details
may be cut off and our design might be too close to the edge
and look in proper. So you want to keep any
important information within the margins. You can adjust your
margins so that you have more or less whitespace
around your document. And this might help
your design breathe. Bleed is an extension
of our document that allows images or graphics
to go right to the edge. Printers print on
oversized paper, then trim the paper down
to the documents size. Since the documents are
cut after the fact, if we push our image is only to the trim line and it's
slightly misaligned. You might have a
small white streak on the edge of your page. However, to prevent this, we push our images to the
bleed past the trim line. This allows our image to be
right to the edge every time. Now that we understand that
both the page in InDesign, let us understand about
the common color modes that we will be using. There are two main color modes that we'll
be working with. Rgb or CMYK. Rgb is the color mode
usually used for screens, and CMYK is the color mode usually use when things
go out to print. If you are working in RGB, just be aware that when you go out to print your document, it may not come out as vibrant
as you saw in the screen. So this is why if you know that you're going
to go for print, It's better to work in CMYK. Now let's learn a little
bit about RGB and CMYK. Rgb is an additive color mode, since when you add all the colors together,
you get white. In an RGB display or screen, there are thousands of tiny knowns that
have three colors, red, green, and blue. When you turn on
each one altogether, you get what? This is. What I mean by additive. We add all colors to get white. Cmyk, however, is a
subtractive color mode, since as colors are removed, it will leave only white. In the CMYK printing process, it runs for different
color inks. Cyan, magenta,
yellow, and black. As a printer runs
through each color, only the areas without
any ink will be one. This is what I mean
by subtractive. Since we have to remove
each color to get white, although you may
not need to know all the details of the
printing process or RGB. It is good to understand the end results so that you can plan your
project accordingly. Remember, if you know in
advance that you're going to produce something only
for screens work in RGB. But if you know
that you're going to plan for something for print, it might be better
to start in CMYK. In the next class, we'll
walk through how to set up a basic
document in InDesign.
4. Document Setup: Getting Started in InDesign: Hey guys, in this class, we'll learn to quickly
set up our document, understand a few key
features of InDesign, and go through a couple tools that we'll be using
throughout the class. So when you open up InDesign, you'll come to this menu here. This is the welcome screen. In the welcome screen, you can see a few different things. You can see on the
left-hand side you have a new file option. You can open an
existing InDesign file, or you have a menu options of a recent documents
that you've had open. You can see that I've
had a few open recently. However, if you're opening
InDesign for the first time, your layout might look a
little different than mine, but that's okay because
what we're going to focus on is the new file option. We're going to click
on that and it'll open our options here. When we're creating a new
document in InDesign. Indesign gives us a few presets depending on what
we want to create. So it has a few options here
we have something for print. It gives you a bunch of print documents such
as letter size paper, legal tabloid, letter half, and many others
that you can use. You can decide to choose
something for web or even for a mobile device. It has these presets
already made. So if you're making a design specifically for an iPhone tin, it already has that size
preset into InDesign. It makes it really
easy to create designs specifically
for a specific element, like an iPhone ten
or a Word document. We're going to create
something for print today. And we're going to go over
to the right-hand side. The right-hand side, you can see that there are a few
different options. You can title your document
and that's a document set up. And you have the ability
to change the height, height, and the width
of your document. You can go up in increments using the arrow keys like that. You can also decide on which
units you want to use, whether that'd be in inches
or millimeters or pixels. After that, you can see
that there are pages. So if you have a
multi-page document, you can decide how
many pages you want. And there is a checkbox
here that is facing pages. Missing pages is
used generally when you are making some sort
of book of booklet. It means that your
pages that you have in your document will end
up facing each other. You can click this on. So if you have a multiple pages, you want them to fold
into each other. So you want facing pages on. However, in our
case we're going to do a single-page and
we don't need that on. And then you can start
at page number one. And a primary text
frame essentially makes a frame within the boundaries
that you've noted here. If you've created
a specific margin, it'll create a default text box in proportion to that margin,
which is really cool. It speeds up your workflow and we will go over
it in this class. However, it's something
to look forward to in future classes that I
will teach on InDesign. All right, if we
go down further, we'll go through the margins. Margins are
essentially your frame that you want to contain your
important information in. So you can either increase or decrease the size
of your margins. And if you only want to change
one side of your margins, you can see over here
there's a link option. You can unlink it. And let's say I want
the bottom part to have more whitespace
than the top part and everybody else
to be the same, I can increase that to one inch. Now the bottom we'll have one inch of whitespace and everywhere else will
have 0.5 inches. Now we're down to the bleed. Now remember the bleed is the extension of
our documents so that when we want graphics to go right to the
edge of our page, we push them to the bleed
so that when it is trimming down during the printing process
and the cutting process, actually we won't
lose any graphics. They will go right to
the edge every time. And then we have an
option called slug, Slug. Really, we're not going to
talk about it too much. They it's just another
extension to your document to write notes in or something specifically
for the printers. It's not often that the
designers will use it. It's mainly for the printers. They may want to add
a slugging to say, you should cut here, you should fold here,
something like that. But for us today that's
not too important. I think everything that
we have here is good. We're going to add a bleed of 0.125 is a pretty
standard bleed. Anywhere you go. However, if you are getting a printer to print
your documents, ask them what they
require that maybe they need a 0.25 inch bleed, not as 0.125, but that is different
depending on where you go. But for most cases is
0.125 will be great. Alright, now we can hit Create. Now that we're in our document, I want to give you a
quick tour so you can understand what's
happening in InDesign. Jumping right in here, you can see that you have
your menu at the top, your file edit layout type
has some type options. Object has some things for graphics and objects
that you are creating, tables, view, window, and help. Up here you can see
a drop-down menu currently it's at Essentials. This is the Workspace menu. So depending on how
you want to work in InDesign and what
Windows you want open. You might want to change this to something else, like
Essentials Classic. It might bring up a few
different options here. However, I'm going
to set that back to Essentials just to keep
it nice and clean. Over on the left-hand side, you can see our toolbar. We can go up here and toggle our toolbar in and
out just like that. Then it has a few
different tools. We'll go over it right now. The first two at the top
are your selection tools, your general selection tool, and your direct selection tool. The next thing that
I want to show you is these two boxes here. These are our shape tools. We have two different
types of shape tools. We have a frame tool and
irregular shape tool. If we click and hold, you can open up
the shape tool and it'll bring up a few
different options. You can create a
rectangle, or a circle, or a polygon, and this is the
same with the frame tool. However, they work
slightly different. The rectangle, you
can actually create a shape and then you can
give that shape some color. So if I double-click
in this box here, this is the fill color. I can give it some sort
of color like that. However, the frame, when I click on that and
click and drag, you can see that it just
has an x through it. What does that mean?
A frame is used when we want to use
graphics in our document, but we don't know what we
want to place there yet. So we can design our document and put this in
as a placeholder. Say, I want a picture here, I'm going to put a frame there. Later on. I'll put that actual
picture there, but it's just a placeholder. Until that happens,
you're saying, I know I want something here and this is a frame that's
going to hold it so you can design your
document beforehand and bringing all your
elements later on. And everything will
be nicely executed. And then the next thing
that I want to go over as quickly is our type tool. Type tool is T on your keyboard, and it works similar ways to our rectangle and
our frame tool. You can click and hold
and drag out a box. However, this box is
a little different. You can see that there is a
blinking cursor right there. That means it's a live
text box and now I can start typing in my text. Whatever I want, just like that. Now that we know a little
bit about InDesign, let's go over a few practical graphic design principles
in the next class.
5. Knolling: Creating Order: Before we move on to the
principles of design, I want to show you a
simple way to make any combination objects more
appealing and organized. This practice is called Nolan. Nulling is simply the process of arranging objects
at right angles so that they are parallel to one another or at 90 degrees. It keeps everything
organized and creates clean, appealing images to apply. Nulling is very simple. Let's go through
a quick practice that you can try out yourself. All you need to do is grab some stuff lying
around your desk, the keyboard and
mouse, hourglass. Maybe you have some toys, pencils, pens, or
note book, anything. Now to begin, you
should get yourself a key object as a
beginning reference point. After that is placed will align all other elements in
relation to the key object. Keeping parallel or
perpendicular lines. Essentially, you are creating a custom grid made from the elements that make
up your composition. This can just as easily be done onscreen as it is off-screen. Now I want you to have some
fun and try it out yourself. Take some objects that are
lying around with you. It doesn't have to be many
and arrange them in this way. Use the principles of nulling to create a pleasing composition. Then take a picture of your composition and post
it in the project panel. Knowing has been used so much in social media as well as
advertisements. Why? Because it is
pleasing to the eye. When we arrange elements
in an organized fashion, actually, our brain just recognizes that
this is satisfying. Creating alignment
in your designs will instantly make your
designs more appealing because it creates
a relationship between the components and
it's easier to navigate. In our next class, we'll learn about the
principle of alignment and how we can apply
it to our designs.
6. Alignment: Building Structure: Now that we understand how
simply lining of objects at right angles can add
to the appeal of a design and create a
sense of relationship. We'll move on to learning some practical graphic design principles that when applied, will instantly
improve any design. Alignment is simply
organizing our text and images to create a relationship that is easy to fall though, there are many ways to align
things to create order. We can align everything to the center or to the
left or to the right. If you have graphics that
are arranged side-by-side, you could align top, bottom, or center the items. Language has a natural flow. In English, we read
from left to right. Now, imagine trying to
read this group of texts. It's all over the place. Our eyes don't know
where to go next. However, if we align all
the text to the left, this immediately allows the
reader to follow the words since the starting position of the next line remains constant. However, you could
align the text to the center to create
symmetry and balance. However, after three
lines of text, the reader's eyes are forced
to jump around quite a bit. This may cause the
experience to be confusing and end up losing
the viewer's attention. Visually, your designs
will look more polished if your designs
are aligned in some way, even if few items are present. So as you're developing
your designs, look for things that
could be aligned so that you can create a
more cohesive design along with alignment
spacing will help your overall design be easier
for the viewer to follow. Having proper spacing will
help your view or have a consistent visual footstep
from one element to another. You may have a set
spacing for the lines in a paragraph or between a
paragraph in a header, creating a group of
elements and creating consistent spacing
between the groups. As long as you think
about applying consistency to the spacing
within your design, you will create a
pleasing design. Now, let's put this
into practice in the project resources
you will find a file called
alignment practice. In the next class, we'll walk through how you can use
the alignment tools in Adobe InDesign to create
alignment and create relationships between all your
elements in your document.
7. Alignment Practice: Hey guys, in this
class we'll go over some tools to help
us create alignment and our documents so
that you can have a more cohesive design and build relationships between
all your elements. Let's jump right into it. All right, jumping into
the document here. This is our alignment
and spacing practice sheet that you can
find in the project panel. If you don't have it open and go download it and you
can follow along. So the first thing
that you can see is we have a brief history of pizza. Now it's very cool
and interesting article teaching you a little bit about the history of pizza. So if you want to read through
it, definitely go ahead. However, it looks
like somebody just haphazardly through some
images and some text on there. Well, that's exactly
what happened. That's exactly what I did. So don't blame me. We're going to fix it together. The first thing that
we wanna do is we want to fix up the text down here. Remember, in English,
we read left to right. So when we align text to
the center and sometimes people get confused
or their eyes get tired from
jumping all around. So it's beneficial to
align your text to the left if you have large
amounts of texts. And in this case we definitely do have
large amounts of text. So let's jump in and fix that. One thing that we
need to do is we need to open up some windows. If we go to Windows, we go to Type and Tables and
we can go down to paragraph. The paragraph menu will open and we can see that there
are a few different options. You can align left, align, center, align, right. We can apply this
to our document. So we can click into the paragraphs that
have misaligned text. And we can hold Shift to click
them all and all at once. We can align all the
texts to the left. Now, if we want to preview
what this looks like without all these guide boxes and
the margins and the bleed. We can go over here to
this option here we have the normal view or we have the preview view that gets
rid of all our guides and our margins and we can see what the end result
will be already. This looks a lot better because all the bulk
text is aligned to left. It creates a consistent
visual footsteps for the readers to follow. Let's jump back in and see how we can adjust this
a little further. Let's hit W on our keyboard and we can turn
on our grids and guides. And we can see that
we do have a margin. Remember, the margin is sort of like a
frame that contains our information
and we can utilize this margin to line things up. We can see that this
text down here is already aligned
right to the margin, as well as this
picture of the pizza, we want to make some
relationships between all of these objects
and make it consistent. So we can take this brief history of pizza
and we can move it over. Now, one thing you can see is there are these green
lines appearing. What that is is a smart guide. If you don't see those, you can go to View
Grids and Guides. Smart Guides that allows
you to click the points and highlights areas where it sees alignment in
your documents. So it makes it really
easy to align things. So this pizza box,
this pizza textbox, it is already aligned
to the margin, but it's the texts over
here in the middle. So how do we fix that? We go to our paragraph
and we go Align Left. And now you can see that
they're all line up. If we hit W, you can see
that it looks very clean. The next thing that
we wanna do is we can bring this image down
a little bit and allow that pizza title debris than standout in the
background there. So we have some space between this picture
and that picture. So I want to align this picture exactly centered
horizontally with the other picture.
How do I do that? Now one thing I could
do is I can click it and I can drag it down. And you can see my smart guides snap when it's aligned
to that image. And that's a really good
one thing I wanna do is I want to align it
perfectly to the center. I can do that with
my smart guides. You can see that a purple line appears when it's centered. But what if I just wanna
do it in one click? If it's over here and it's
aligned perfectly there, but I want to align
it to my page. I can open up the Align panel. If I go to windows
object and Layout, and I go to a mine, it'll open up my Align panel. The aligned option
gives me the options to align objects to the left, center, right, top, bottom,
and center horizontal. And you can distribute
objects evenly. Now, one thing you
have to see here is there are options to align to. Currently, it says
align to selection. However, if you click and hold, you can see that there
are other options you can align to the margins. You can align to the page, you can align to the sprint. Let's see what these options do. So if I wanted to align
it to the margins, I can click on that
and I can click a line and it pops it up and aligns
it right to the margin. If I want to align it to the
page and I click left align, it'll line up right to
the edge of the page. So that's really cool. But I want it into the center of the page so I can do
center horizontal, and it'll go directly to
the center of the page. The next thing that
I wanna do is I want to align this block of text directly
centered to this object. Now, if we click both objects, we can go Align to
Selection and centered. Now what happened? It took my top picture and
my bottom of texts and align them to the center between their
original position. So it found the middle ground. However, I wanted my
bottom text tool online only to the picture and I didn't want
the picture to move. So let's undo that
hitting Control Z. Now, there's another option. If you click and hold
aligned to key object. How do we activate this? It's very simple. If we click both objects
holding Shift and then release Shift and
click an object again. You can see that
it highlights it with a big thick blue bar. This creates a key object. Now in our Align panel, you can see that
there's a key in this side, the aligned box. Now, when I click Align Center, the key object will not move and the textbox will move perfectly to the center
of the key object. Now let's go through and try to online a few more objects. Now, this is the textbox. I want to bring it up slightly. I want all these
three textbox to align perfectly to the
top of this textbox. So how do I do that? Hold
Shift, select them all. Click once again on the main text box and create a key object there
and align to the top. And now you can see that
they all align evenly. Now, I can bring this down a bit and hit W to
see how that looks. It's looking pretty good. But I think these
ones need to go up a little bit just like that. Well w, and that's
looking a lot better. It has some space in-between
these two groups of text. Now, to create a little
more repetition, I want to create the
same spacing between these two boxes as
in these two boxes. So how do I do that? I can try and eyeball
it and tried to drag this one up and make it close. But we can do it even better
if we create a rectangle, clicking M on your keyboard. And we can click on the
bottom of this box and the bottom to the top
of the bottom box. Weaker, create a rectangle,
give it some color. Now we can drag this one right to the bottom of our
top text-box here. If we zoom in, we can then pull this one up and
match that perfectly. And now we can see that those two spacings
are exactly the same. And this will create
consistency in your document that'll be
pleasing to the viewer. Now we see that we went from a very disorganized document to a very clean and
organized document. Applying the principles
of alignment. This creates
relationships between certain elements and sort of guides the viewer
along your design. So what I want you
to do for this class is go through this
practice sheet, as well as there is a
secondary practice sheet underneath that you can try to apply what you've learned to. And I definitely want to see
what you guys do with it. So definitely posted in the project panel after you're
done in the next class, we'll go over a principle of
design that will instantly capture the viewer's attention and guide them
through your design.
8. Hierarchy: Capture Attention: In this class we're
going to talk about the king of visual design. If you master this, you'll be able to get any
message across effectively. So what is this king? It's hierarchy. Visual hierarchy is
the principle of arranging elements to show
their order of importance. Hierarchy is simply guiding your viewer to where
they should look. First, look here,
then look here. And finally, here, if
you do your job well, you will get your
message across clearly. Although there are
many ways that we can establish hierarchy, we're only going to go
through a few today. The forms of hierarchy
we'll go through today, our scale, color contrast. And finally, we'll go
through style or shape. The most obvious form of
hierarchy that will be used in most designs is scale. Since viewers noticed
larger elements easily, you can use scale to express or what the viewer
should look at first. To create a sense of balance
in a design using scale, you need to have elements
of various sizes. This is why in
almost any design, you'll want to know them. And that is big,
one that is medium, and one that is small. The next way to establish hierarchy is color and contrast. Bright colors
typically attracted more attention than muted ones. Although higher contrast
will ultimately overpower the bright colors
if the contrast between it and the
background is low. The final way to apply
hierarchy is style or shape. People are drawn to things that are out of the ordinary,
the different, an element that is different
in style or shape from the rest will usually catch
the viewer's attention first. In the next lesson,
we'll go through the hierarchy practice sheets you can find in the
project resources. So go download it and
I'll see you in class.
9. Hierarchy Practice: Hey guys, in this class
we'll go over putting into practice the principles of
hierarchy in a layout design. Alright, let's jump
right into it. So the document that I have
open here is hierarchy. You can find it in
the project panel with the practice documents. For this class, we're
going to go through how we can actually use the principles of hierarchy to increase the effectiveness
of this document. So let's see what
we can do with it. The first thing that we need
to understand is that right now we have a lot of information here and nothing
really stands out. We hit W, we can see that everything was sort
of blends into each other. We have a title here, but is that a title? I don't really know. Based on what I see here is just a group of texts.
It's all the same text. So we need to think, what do we want the
viewer to see first? What do we want the
viewer to see next? And then what do we
want the viewer to see? And we can try and implement the principle of hierarchy
to establish these things. So let's go through that.
The first thing that I wanna do is I want to bring
out this title here. So I've got two
parts of the title. We got the history of and
we got to video games. Video games is the front
and center of the title. That's are the main
purpose of this. So this will probably
be the biggest thing or the biggest texts that we have available in this document. So let's do that here. Let's increase that size. Pretty big. One thing that we can do to give it a little
more hierarchy, we can actually distinguish it from all the rest
of the document. How, by differentiating
the style. Remember people look for
the different, the unusual. So if we have a text that is different than
all the other texts, our eyes are going to
automatically go there. So let's find a text
that sort of fits the theme of video games. So we can go into our
Character panel here. If you don't have that open, you can go to Windows, type in table, and
go to Character. In this table, we
can actually select what text or what
font we want to use. Actually, I've had a
few different fonts here and some of them
look pretty cool. Future looks pretty cool. It's a very geometric version, but I'm going to
select this one here. Ethnocentric. It's a pretty cool type. So you can see here
that now I only have video in here and I
have this box here. What that means is
there's overset text. It means the texts
that I have in there cannot fit within my text frame, which is okay, but I
want to see that text. So how we can get rid of that is we can just
pull a textbox out. And you can see that the
video games appears. Whenever you see that red
box with the plus sign, it means there's overset texts that needs to be addressed. So now that we have
addressed that, we can go on and play with the history of the history of it doesn't need to be as big or different as the video games. So we can increase
the size a bit. And we can also
change that font. We can change the font weight. So we have Roboto, that's gonna be our main font. Throw the document. That's
pretty easy to read font, so it's good for the
bulk of the text. But we can also use it
in our title so we can keep it as rubato and we can
change the weight of it. So you can see that we can
go really thin with it, or we can bring it up, give it a little
bold, just like that. Now, just with that, we can see that there is already a nice sense of hierarchy. We are really drawn
to this over here, but there's one more
thing that we can apply to the title
that'll actually create even more
hierarchy that will draw our eyes instantly
to this title. What is that? So we went through
size or scale, and we went through style or
shaped by changing the font. Now, what can we do? We can apply a color to it. So how do we apply
color to our type? If we go to window
and we go to color, and we go to color
again in the menu. It'll open this up. Now, you can see in
the color options, there are two things. If we select our text, you can see that if we
select a color here, that's really not
what we wanted to do. Because there are two options. We have the box
itself or the text. In order to change the
color of the text, we need to select
the textbox here. So right now I don't want
them to have any color. So I'm going to remove that by clicking this red slash here. And now I'm going to
click on my type. Now what happened is because
it was black and white, it gives me this option here, and it only gives me a value between white and black,
but I don't want that. So I can go to the drop-down
menu off to the side, and I can change it to one
of these four options. Hsb, lab, CMYK or RGB. For simplicity, I'm
going to go HSB and this is hue, saturation
and brightness. I can change the
text color to that, to anywhere on the rainbow. And it's pretty dark. So I need to lighten it up. And it's not saturated at all. So I need to bring
up the saturation. Now you can see
what's happening. Now in this image
of the man here, you can see that there's a few little purples and
stuff like that. So I really like that theme, so I'm going to apply
that to my text, make it a little
brighter. Just like that. Now if we preview this, you can see right away, this made a huge difference
in our document. The history of video games that stands out among all the rest. But this history of, it's pretty harsh
because this is not a really dark font and this sort of overpowers
it because it's so dark. So we can change the
history of the text and we can reduce it and make it a little lighter
gray just like that. So it doesn't overpower
our main title text, and that's looking a lot better. The next thing that we want
to play around with is the subtitles here of
each of the documents. So they sort of blend in. We don't know where to start. Let's address these
two at the same time. If we go to our Character panel, we can increase the size. Let's go to maybe double. So it was ten points, Let's go to 20 points. And instead of having
it at a regular, let's use some consistency, just like the title up here, we use bold, we'll use
it down here as well. And that's looking great. After that, we can play around
with the images as well. So we have our text, we have already
created a sense of hierarchy with the title, and we want to play
around with the images. Now one thing that we can do
is we can adjust the images, play around with them. And we can also adjust the size. Maybe I don't want both
of these images in there. I want one main image to really catch the
attention of the viewer. Now the text is really good
at capturing the attention. But if I want to
capture attention, I want a really big
and bold image. So I can take one of these out. I don't really like this one, so I'm gonna move
it off to the side, but I like this guy here. What I'm gonna do with them, Let's align them to
the bottom corner. And I'm going to blow them up. So how do I do that? Now, the funny
thing with InDesign is this right here
is actually a frame. So if I try to adjust it
and pull it out, actually, it adjust the frame which
the image contains. So if I try to stretch it out, nothing really
happened to the image, but the frame got bigger. So what's happening here? Let's just undo a few of those. Perfect. So we have our image
inside our frame. We can either adjust
our frame like this or you can see that there is a content picker in the middle. So now you can see this orange box and this
is my actual image. So my frame can remain
still and I can move around my image
within the frame as well. Which is really helpful. Sometimes you can
place your frame anywhere you want and you can adjust your image inside it. However, if you want
to scale them both at the exact same time as you can hold Control on your keyboard
or Command on a Mac, then you can click and drag holding Shift to
constrain the proportions. You can bring it up just like This is underneath
our text at the moment, so that's really good. But now my text sort
of faded away here. It's not there anymore. So we can click both of my text. I can click into my text
color over on the side panel. I can double-click and I
can bring it up to a white. And now you can
see what happened. So this is looking really cool. I can see the final document. Now this document is looking
really clean and really awesome using the principles of hierarchy that we
learned in the class. And you can see it has a
sense of rhythm to it. First look here, then look here. And finally, we're
going over here. We usually look at
the lightest parts, and then we move to
the darker parts, which this is the image. But it's really, what's
really cool about this is when we move over here, we can see this guy, he's playing on the
computer and he's looking towards the title. Actually subconsciously, people look to where
other people are looking. So this gives us circular cycle. Look here, look here, look here, look here, and then
where is he looking? He's looking at the title and it sort of
bringing us around. And that's a really good design. You can create
repetition and cycle your viewer around the image
in an orderly fashion. That's an amazing design
because they're going to retain that information over and over again and it's going
to sink into them. Alright guys, so this was
a really fun project. I really hope that you guys take this practice sheet and
try it out for yourself. You don't have to do
exactly what I did. You can play around with it
and try different ways to apply hierarchy to this
and make it your own. And then after you're done, posted in the project panel, I would love to see
what you guys create. Okay guys, I'll see
you in the next class.
10. Typography: A Basic Guide: In this class we will
talk about fonts. There are two main
types of fonts. These are the Cera fonts and the sans serif fonts
or without serifs, these two types of
texts are usually best for large blocks of text. However, they could
be used as a header. Then there are fonts that are used to catch
people's attention. These are display fonts, such as script fonts, decorative fonts, or
black letter funds. Display fonts are amazing to capture the attention
of the viewer, but they are terrible to
use enlarge blocks of text. This can overwhelm the viewer and turn them off
of your design. It is best to pair your
display font with an easy to read font like a sensor
for Sarah, however, you can always mix
and match Serif and Sans Serif and use
one for a title and one for the page when deciding which fonts
to use less is more. Limit yourself to
two types of fonts. If you need more
contrast in your design, try repeating one of
your fonts and in different size,
weight, or style. This trick is practically
foolproof for creating interesting
combinations that work when it comes to typography, there's two main groups. There's the header and the body. The header is the component
that is usually the largest, like the title or the tagline. Then the body is the readable texts that has
the bulk of your information. So remember these tips
when choosing your fonts, limit yourself to two
fonts per your design. Make your display
fonts something fun that characterizes
your design overall. Whether that'd be
simple, bold, flowy, childish, or elegant, make it fit the theme
of your design. Remember display
fonts are perfect for display and
capturing attention, but terrible to use in the
bulk of your information. So for that, make sure
you choose something simple like a San
Serif or a serif font. Some popular fonts for body
text are Arial, Georgia, lethal, Minion Pro, monster at Verdana
and Times New Roman. There's a reason why these
fonts are used so often is because they
were specifically designed to be easy to read. Now that we've talked about
how to decide on a typeface, let's learn how to refine our
typefaces to make them the best they can be by using three different
types of adjustments. Kerning, letting, and tracking. Letting is the space
between the lines of texts, also known as line spacing. If you're not sure how much line spacing you should
apply to your text. The default is usually fine. However, you can always
adjust the line spacing to give it a little more room so it'll allow your
texts to breathe. Tracking is the overall spacing
between your characters, sometimes called a
character spacing. You can condense or expand the overall spacing to
fit your needs. One example is when your
paragraph has orphans, orphans, or a single word that sits at the bottom
of your paragraph. To correct this, you can condense your tracking
by a couple of points to bring this orphan
text up and unite your texts. Once again, kerning is the space between
specific characters. Unlike tracking, it
varies over the course of the word because each letter
fits together differently. Kerning is especially
useful in adjusting your display fonts or
titles in general, you can manually
adjust the space between each letter to
create the feeling you want. If the font you use for your body texts has bad
kerning to begin with, it is better to cut your losses
and choose a proven fund. In our next class,
we will go through the typography practice
worksheet in the project panel. So go ahead and download that and I'll see you
in the next class.
11. Typography Practice: Hey guys. In this class, we'll put the
principles of topography into practice through our
typography practice sheet. Let's jump right into it. So jumping into
our document here, you can see that I've opened up the typography practice sheet. You can find it in
the project panel so you can follow along. One thing you'll notice is
there are two practice sheets. There is the space
theme practice sheet and there's the flowers
theme practice sheet. For this class. I'm going to use the space
theme practice sheet to show you the
practical principles. And then if you want to
go forward and try it out and apply it to the
flowers practice sheet. Go right ahead. So jumping right over here
to the space practice sheet, Let's try and use
typography to create a pleasing layout that also
fits the theme of the design. So right off the bat, we can see the topography is pretty boring, although there is a
sense of hierarchy with the scale of the type
and a really cool image. It doesn't really fit
the theme. Too much. Space is usually something
that's futuristic. However, we're
actually using a font. What's this font is? Times New Roman, It's
very traditional. So one thing that you have
to consider when you're choosing your font
is what's the theme? Do I need a traditional font or do I need a more bold font, or do I need a futuristic font? Actually, for this one, I think I need a more
futuristic font. So choosing fonts according to your theme is very
important because it will also bring out the
characteristics of your design and it'll
be more cohesive. So let's try and pick a
font that futuristic. There are many fonts
that are futuristic, but a serif font usually isn't because that's
a traditional font. However, san-serif fonts are usually more futuristic
and geometric, which I really want to go for. So there's one font in particular
that I'm going to use, and that is future. Future is a very geometric font and it's very bold with
its shapes and its forms, and it feels very futuristic. I'm going to choose that
one specifically for this design because it sort
of fits the theme of space. So I'm going to change
my fonts to Futura. And then I'm going to play with the typography a
little bit more. So number one thing
I can do is I can add it to the hierarchy by changing the
weights of the font. I can go heavy for
the title and maybe bring out this one to a medium. And I'll leave that one as the book font because that's
pretty easy for reading. Now, the next thing that I wanna do is I want to sort of play around with the theme of
space within my typography. Now, how do we do that? Actually, one thing you
can do is the theme of space is right in
its name space. I can bring a little
more space into my typography to sort of add
to the theme and design. This one, I want to
space out the letters. What can I use to
space out the letters? If I go into my character
panel, if you don't see this, you can go to Windows, Type and Tables and character. You can bring this panel up now to space out the distance
between the letters. Remember, we can use tracking. Tracking over here, increases the space between our letters. And I want to really overdo this to fit our
theme a little bit. So right there I'm
adding a little bit of space to our typography, and I'm going to do that
with the subtitle as well. Just a little bit. The next
thing that I wanna do is I want to create some
visual hierarchy that will tie the picture with
the text in the document. This picture is a really
great example of hierarchy. What we can do is we can
take this picture and we can blow it up and use it
throughout our document. I'm going to hit W on my
keyboard to see all my guides. And I'm going to bring
it to the top-left corner of the bleed. Next I'm going to hold control. Now I can resize this picture by just
clicking and dragging, but that'll only re-size
the frame of the picture. But I don't want that. I'm going to hit Undo. I want to resize both the
picture and the frame. In order to do that, I hit
Control or Command on the Mac. And then I can
click and drag out. And I can scale up the
image and the frame. However, that didn't really work because I didn't hold Shift. If I hit Control and Shift, it'll scale proportionally
and I could bring it to the bottom
left corner of the bleed. And you can see that it
fills my entire document. But you can see
that the space text and all the typography
blended into the background. So we want to change
that to white. How do we do that? We can take this text. We can go over to
our side panel here and we can click onto
the text option, not the fill option, not the formatting
of the container, but the formatting of the text. Now we can double-click
into our fill of the text, bring up to white and hit Okay. Now I can see that
really stands out. And already if we hit W, This looks really good
compared to where we started. It feels like it fits
the theme of space. Let's jump back out
to our main view. And let's play around
with this a little bit. I want to have a lot more
space above my title. I want to bring my
title down quite a bit. But we can see that
there's a problem. I my body text here and I want
a space that out as well. I can bring that out like
this and pull it down. One thing you can
see is the text spans the entire width
of the document. And really that's going to be so hard for a reader to follow. There's only a certain distance that's comfortable for
a reader to follow, and it's not that far. So what we wanna
do is we want to keep the size of our textbooks about half or a little
less than half. Maybe I'll just put
it to about there. The next thing that you can see is not all my text is showing. That's because I've changed
the text frame size. However, there's more texts
than couldn't fit in there. So what do I wanna do is I need to make a second text
frame over here. Now, you can see that there's a little red box
with a plus sign. That means there's overset text. It means that there's some texts that is in this text frame, but it's not visible because it can't fit within the
parameters of that text frame. So I want to move
it somewhere else. So how can I do that? Is I can click this box and I
can click into my document. I can click and drag
a new text frame. Now what's happening
is the text that is overset is flowing in
to the next text frame. Now to visually see this, if we go to View Extras
and show text threads, you can see what's
happening here. You can see that there
is this text box and then it is moving up and
starting over to this text box. So if I were to click into
this and add some spaces, you can see that it moves
it over to the next side. So that's a really cool. Now, if I click out and hit W, you can see what
that looks like. It's looking really
cool, really good. Now one more thing that I want
to do is I wanted to make this title sort of fit in and
interact with the design. How can I do that? Is I want
to align this final frontier right up to the sun. So now I'm just using
my arrow keys to move the final frontier right, connected with the sun. And you can see
that it interacts with the overall design. And now I'm going to center my space over top of
the final frontier. One more thing that I can do
to make this more cohesive is I can add some color
to my final frontier. So I'll click on
that text frame. I'll click on this. And then I'm going to click
on the eyedropper tool. When I click on the
eyedropper tool with my text fill selected, I can click anywhere in my
document and it'll take the fill of that
area. Just like that. You can see it has some color
and I took it directly from the image so that color
matches the theme, an overall feel of the image. So this is looking really could all ready for this class guys, I want you to try to
put the principles of topography into practice by creating a space theme and also try it with
the flower theme. And then posted in
the project panel, I look forward to
seeing what everybody creates and I'll see
you in the next class.
12. Class Project Example: Part 1: Hey guys, in this class
we're going to run through a sample class project. I want to show you
how you can take some information that is
just generic and apply the practical graphic
design principles to it so you can make it really interesting
for the viewer to look at and really
easy to navigate. So let's jump right in and see some of the assets that you can utilize for
your class project in the project resources, do you have a few
different things? We have the practice files, alignment, hierarchy
and typography. We went through the class and we also have the class
project files with three different files
with both the same content. So let's see what
sort of content you can use in the pizza assets. You can see we have photos
related to that subject. And we also have
an advertisement which has a little bit of texts. You can make up your
own pizza company name. And you can apply the practical
graphic design principles to that topography or that texts and organize
it in an interesting way. And I really want to see
what you guys create. You also have a sample essay that's related to the subject, koala, pizza or ice cream. You can take that
information and organize it in
InDesign and make it really interesting
to look at and guide the viewer through that
information in a creative way. The last thing that
we have here is we have the logos in the logo file. You'll actually see a
few different logos that you can apply
to your design. So you're not limited to
just one standard logo. There's a few different options for you to play around with, to give it a different feel, what we're gonna do is
we're going to jump into InDesign and we're
going to take some of that information
and we're going to create our own custom document, applying the practical graphic design principles in InDesign, Let's create a new file. And I'm just going to
create a symbol 8.5 by 11. And I'm going to create
it with one column with margins of 0.5 inches and
a bleed of 0.125 inches. And I'm going to hit create. Now a blank document opens up and I want to add
in my information. So if you have a Word
document, it's really easy. All you need to do is go
File Place and you can click on your pizza document or
whatever document you have. It doesn't need to be one
from the project resources. If you have your own
information you want to format, definitely use that. I'm going to use
the pizza document and I'm going to hit Open. Now you can see my cursor
appears and it has some text actually
floating in the cursor. That means I have some
content to place. All I need to do is
I need to click with my cursor and drag
out a text box. That textbox will be filled with all the information
in the Word document. So it's really
cool, really easy. Now the first thing that
we wanna do is when we get our information
into InDesign, we want to separate it
into its own textbox. The reason why is because just like our
example of kerning, you can take
multiple elements of different sizes and
different shapes. When you align them, they can actually create a sense of relationship
and organization. If everything is just in
one standard text box, It's just gonna be very
linear and you won't be able to customize
it as easily. So what I'm gonna do
is I'm going to take all my information and I'm going to use my type
tool and select my text. I'm going to use Control or
Command X to cut it out. And I'm going to create a new
text box over to the side. And I'm going to
paste it in place. Alright, I'm gonna do that
with all my information. Now, when I'm navigating my screen before
we move forward, I just want you to know is
to navigate your screen. If you hold the Space-bar, it'll bring up the Pen
tool or the hand tool. And you can click with your mouse and you
can drag it around. If you hold Control or
Command and Spacebar, it'll bring up the Zoom tool. You can click once to zoom in. And then if you hold Command and Control and Alt or
Option and Space bar, you can click to zoom
out, just like that. Alright, so I'm
going to separate all my information into
its own custom text box. One thing you want
to remember is when you're resizing a text box, you can use the selection tool, which is V on your keyboard. And you can drag
out the text box, or if you hit Control
and drag it out, click and drag it
out and hold Shift, you can scale both
the textbox and the topography and the
font at the same time. So that'll quickly create a larger text frame
and larger font. Alright, so I'm making
a little bit of hierarchy here with my titles. And I also want to do the same with my subtitles over here, or my subheadings, I guess. In my subheadings,
I want to increase the size a little
bit so I can open up my character panel and I
can increase the size, maybe to 14, just
like that already. If I just hit W, you can see that there's a
sense of hierarchy. This is just very
quick and very easy. And it's laid out
nothing special, but it gives me an idea of
what I need to work on. The first thing that I want
to work on is the title, because it should be the first thing that
the viewer sees. And it's sort of creates the
feel of the entire document. We're going to first
focus on the title and arrange it and arrange the
elements within the title. Sort of set the feel or the
mood for the entire document. And afterwards, we'll
organize the rest of the document to fit the
feeling of the title. So jumping right in here,
Let's go to the title. And the first thing that
I wanna do is I want to select some font. So if we go to our
Character panel, we can select some fonts. Let's just drag that character
panel up just like that. I really like future because of the sharp edges and
the geometric shape. And I think I might use that. However, there's a few
different options. There's this cool
display font that looks pretty cool and
I like the feel of it. Minion Pro sort of gives
it a more classic phi of a traditional
pizza place feel. Roboto again, it's geometric. It's a little more blocky. And then new hero, I liked that one as well. Times New Roman. And this ethnocentric, maybe a futuristic pizza
place might have this. Georgia looks pretty good. And hummingbird, yeah,
it's really very fancy. Pizza place might have
this sort of typography. I'm gonna go with future for this one because
I really liked the bold shapes and I really like how the XY pads have
that sharp edge to it. I will give it a
weight of some sort, maybe heavy for the time being. Now, we've already created
a little bit of hierarchy. You can see that I have
some overset text here. I'm just going to stretch
out my text box like that. And I'm not really
feeling this colon here. I'm gonna get rid of that. Now, within these three elements
that makes up my title, I can also implement
some hierarchy. The first thing that I want
people to see and the things that's going to catch their
attention is the word pizza. So I want to increase the
size of the word pizza. Let's do that again,
holding Control, I can increase the size
of the word pizza. I can get rid of
my preview mode. And there we go. Now pizza is really
big and bold. Now one thing you'll notice is that when I have text
over top of each other, I want to click
the how to order, but I can only click the pizza. It's because the pizza textboxes over top of it in
the layers panel. I want to show you that quickly
if you have this issue, if we go to Window and Layers, you can go to the layers
here and you'll see that my word pizza is
right at the top. However, when you see down here how to order is
right at the bottom. What I wanna do is I want
to bring this how to order, and I want to bring it right up to the top, just like that. So now when I click, I can actually catch
that how to order. And if I wanted to
rearrange them, I can click on my pizza. And I could do Control and left square bracket and it'll
bring it down in the layers, panel Layers order so I can
move it wherever I want. I'm gonna put it
underneath there. One thing that I
wanna do is I want to shrink down this how to order. And I liked that
really big bold pizza, but I want to condense it
a little bit, bring it in. One way I can do that is if
I go to my character panel, I can use the tracking
and I can bring in the text a little bit like that. Or you can see that some things went in properly
and some things didn't. I want to undo that. And I want to use kerning. So remember, kerning is the space between
individual letters. And how I can change
the kerning is I can click my cursor
in-between two. And I can use the
arrows over here to bring it in or stretch it out. A faster way is if I hit control or Alt or Option on the Mac, you can use the
arrow keys left and right and bring it in
and out just like that. So I want to tighten it
up pretty close together. Maybe like that. The next thing that
I wanna do is I want to move this, how
to order pizza. I'm going to line it up, right, with this dot here,
the dot of the I. I'm going to shrink it down
slightly, holding control. And I want it to line up
with the zed and the a, how I can do that. And then you can have a
little more precision is I can use rulers and guides. When I go to View, I can
see hide rulers here. But if this was unclicked. Or not shown, you can
see, Show Rulers. I'll show my rulers. I can bring down some guides right on top of my
eyes, just like that. And right by the zed or the Z. And right by the a. Now I can try and
line up my How to Write with the top
section of the dot. And you can see that
the a doesn't line up perfectly with
this a over here. So one way I can do
that is I can just condense the tracking
just lightly. Sorry. The tracking up here, maybe not, that maybe negative two points
will do the trick. Yeah, that looks good. Now if I turn off, turn on preview mode, you can see how that looks. That's looking pretty cool. How to order pizza. Maybe I want this a
little bit lower there. Alright, the next thing that
I wanna do is I want to use this essential skill for
the hungry individual. And I want to line it up with
the pizza right over there. Maybe make it a
little bit bigger. And I want to change the font to create a little
more contrast. I'm going to change it
from heavy to book. And now it's pretty small, but I wanted to space
it out quite a bit. And I'm going to
bring up my text box. And I want to bring out the tracking until it
lines up with the a. So maybe a 114, that might work. Now you can see that
there is some contrast. There are some large element, medium element and
the smallest element, even in my title, I have that sense of
scale and hierarchy, which is really good. And this whole thing can work as one group in our
entire document. And within that group, there's also a sense
of hierarchy that creates dimension to our title. Now you can see there's a
great amount of hierarchy in our information already that
title really stands out. It's really bold. Bold. Alright, Now one thing I
could do with this is I can actually group
this into one group. Now when I select it, it's one group and I can
move it wherever I want. When I scale it and
hit Control and scale, I can scale it together. Good. Now that I have my title done, now I can start
working on creating some hierarchy within
all the other elements. We can see that we
have some text here that's part of the
intro to the document, that's sort of
part of the title. We have the title and we have the information
about the document. What does the viewer expect? So we want to connect this one with this one and
give it a relationship. We don't want it connected with the other parts because
these three parts down here, they should be connected
to one another. And then this element is
sort of separate in order to create relationships and make
certain elements connected, we can use spacing. Remember when we have
a group of elements, we can keep them a
little closer together. And that'll make it
feel like your group. When we add spacing
between those groups, we can say that this
is together and this is separate from that. The next thing that I want
to work on is this subtitle. So I've already decided
on the font is Futura, and I want to make sure
it's left aligned. Now, I want to line it up to have some connection
with this pizza. And I can line it up
maybe to the zed here. So I can pull out a guide. See that it's lined up. Now one thing you
can see that there is a well that sort of, I don't really like it there. I can do a shift base
and it'll bring it up. Another thing that I wanna
do is I want to line up this pizza right to my margin. So the P is in line with
the margin, just like that. And then the other
elements are part of that. Okay? Now you can see that
there's a relationship between this pizza and this
paragraph here. It's looking pretty
good. I can bring it up maybe slightly, or bring it down for it to read.
13. Class Project Example: Part 2: Now that we organize
the elements that make up our title group, we want to move on
to the second group, which is our step 123. In our step 123, we have the subheadings and we
have the paragraphs. We have already
created a little bit of hierarchy within it, but now we want to
refine it and make it really interesting and
pleasing to the eye. So the first thing that
we can do is we have to make sure all our texts
is our proper font. So our font that we're using
in this document is Futura. And I'm going to place
it as book at first. I'm going to change the
subheadings to future. And I'm going to
increase that to maybe medium, maybe a heavy. Now I have a little
more contrast between my subheading
and my paragraphs. Now that we have hierarchy
within our second group, Let's organize it and see
what we can do with it. The first thing that you
want to see is step one. Then we want to see step
two and step three. So obviously, we wanted
to have this 1 first. The first thing that
you see is your title, and then you want to
move into step one. We want to place
that in a position where it would be
guided to next. So there's a few different
ways you can place them, maybe side-by-side like that, bringing the textbox in a bit. Or you can place
them vertically, one on top of another. That might work for this design, might look pretty good. So we're gonna do
that for this design. We're going to take
these textbox, maybe align it with step one, choosing the pizza,
and then we're going to pull it
out to the edge. Now there's already an
Ikea elements here. So I can organize this to line
up with what I have here. I have this guide here
That's right from the z. I can pull over this text box
and line it up right there. Good. I always referenced using W to see my preview
without the guides, see how it's looking, seeing
how the hierarchy is going. This is looking really good. How to order pizza. Step
one, choose your pizza. Let's make this a
little more bold. Choosing your pizza. What do one-on-one to
make some emphasis on, just like our title, we have multiple elements. We have a large element, medium element, and
a small element. For these, there's
really two parts. There's choosing your
pizza and step one, I think I want to
highlight step one, so I'm going to cut that out. And I'm going to create
a second text box just for step one. So this doesn't look
too great right now. So let's see how we can
play around with them. Now, one thing you can
do with your elements, as you can actually use shapes. You can use shapes
within your designs. And to create some
sort of repetition, some sort of order, and create more relationship. Just like when we're
rolling objects, we can take many
different objects and when they're placed
in a specific way, we can create relationships
to other elements as well. So we can do that when
we're creating our designs. In order to do that, we
can use our shape tools. So I'm going to hit M on my keyboard and I'm going to make a little rectangle
right underneath here. There it is. It doesn't have any color, so I'm going to
add in some color. Now I can use this text
box or this shape, and I can arrange it and line
it up with this letter p. Now I have something to
reference from underneath. And now choosing the pizza. I can control and drag this out. And I can bring up my guides. And you can see how it's lining up with both the
top and the bottom. Cool. Now, what I wanna do is
I don't want to repeat this over a few times. Now, we can see that we have
a nice sense of hierarchy. We have something big, we have something
medium in our design, and we have some smaller
elements as well. Now we can align our
text up to grade our relationship
with our objects. Now, we can take these step
one, twos, and threes, and we can group each
of them with Control G. We got to collect
the shapes as well. And now we can
select all of them, open up our Align panel, object and Layout
a line and we can distribute, distribute
vertical spacing. What that does, it creates equal spacing between
all three elements. So that's really great. And now I can align this first one up to the top of that one. This one up to the
top of that one, and this went up to
the top of that one. Now if we hit W, we can see that we have consistent spacing between step 123 and we
have our elements lined up. So how can we push this
a little bit further? Now one thing I see here is that this one lines up to the
bottom of this line, which is really good. This one almost does, and this one really
doesn't add all. So I can pull this one
back just a little bit until this line goes in line
with placing your order. Now I can do this one
a little bit back more until that lines up. However, what I
wanna do is I wanted to repeat this element here. I use rectangles in
my design to sort of just create more relationships,
blocking things out. So I can use M on my keyboard. I can make a rectangle about
the size of this text. Give it Fill, and I can
move it right to the edge. Perfect. Now we can line it
up with that one. We can line it up
with this textbox, pull it out to that textbox. And finally we can do it with our last textbox just like that. Now finally we have
our conclusion and using what
we've already had, let's establish some
relationships using alignment and place it
somewhere in our document. Now there's a few
different things that we want to add in. Number one, it's all black
and white right now, and honestly it looks pretty
good black and white. However, we may want to add
some color into our document.
14. Class Project Example: Part 3: Now we're going to
add a little bit of color into our design. To add color, maybe
your client has a specific colors that they
use in their branding. Want to make sure
that our colors match their branding as
close as possible. So if they provide
you with hex codes, you can actually use hex codes to create a custom color and a custom swatch and apply that color directly
into your document. Let's see how we can use that. So we have to open
up our color panel. If you don't see that you
can go window color, color. And now you can see that
it's black and white, but we want to change it to RGB. Now, I have my color
information here, and I want to create a box. Now that box has no
color right now let's just give it a black
fill for the time being. And now our color
mode is set to RGB. Now, in our hex code, we can copy our hex code. Click on our box,
and we can paste our hex code into the
RGB panel and hit Enter. Now it will give us our yellow
exactly as it's described. We're going to Alt click the
box and create a duplicate. And we're going to repeat it
for all the other colors. Alright, so that's awesome. So now we have four
different colors here. We have our yellow or yellow, brown, or red or black. Now one thing you can
see is when I click on my red in the RGB panel, it gives you a
little warning here. This warning here it says
out of gamut warning. What that means is
in an RGB display, it actually uses
light and it has a wider spectrum than what
could be provided in print. So if we tried to print this
color through the CMYK, it's out of gamut. You will not be able
to print it out. It won't come out like
you see on the screen. If we jump into our
CMYK color mode, you can see that the magenta and yellow are already at a 100%, but yet it wants to push a little further to get this red. So how can we correct that
to make it print worthy? If we go back to RGB, oh, we need to do is
click this red box and it says in color
gamut, correct? Now what that did, it
altered the color slightly to fit it within
the CMYK spectrum. So now if we go into our CMYK, we can see that it's within the boundaries of the
CMYK color gamut. And that will be print what
you see on the screen. We'll be able to
print in real life. Now, what if we want to
make some custom swatches? We can go into our
swatches panel. We can click on our boxes
and we can add them here. All I'm gonna do now is
I'm going to just delete these other ones because
I don't need to see them. Now let's apply some color
to our document to make some things really stand out
and add to that hierarchy. We're going to
implement some color into our title itself. Actually, I think I might
want to keep this as black, but I might want to bring out the other elements a little bit. So if I jump into the group
clicking my how to order, I might want to
add the red color. However, if I just click read, it adds it to the textbox
and not the text itself. So let's undo that. And what we have
to do is we have to go over to our side panel. And you can see that
we can either adjust the container or the
frame or the text itself. Now I have the text
fill selected and I can click my color and it
applies it just like that. And you can see already
how punchy that title is. Let's do the same thing with our essential skill for
the hungry individually. Now you can see that
our title actually has a lot more contrast and
it really, really pops. Let's apply some of the
color to our other elements. In step one, we can apply the color in a few
different ways. However, I want to
apply it to our boxes. Now you can see the hierarchy developing within your document, and you can see
the relationships between all of these things. One thing I might do
is I might pull these back just a little bit to give the text a little more
space to breathe and still have that visual
relationship using alignment. Alright, now this is
looking really great. The final thing
that we wanna do. And you can do this
at any point in your process and use it
as a visual reference, is add some images. So what I'm gonna do
is I'm going to decide where I might want
some of my images. I think I want a nice bold image at the
top here with my pizza. I'm going to hit
F on my keyboard, which is the frame tool. And I'm going to create
some sort of frame up here, maybe like this. So I create a frame in the top right corner,
just like that. And I think I want one
down at the bottom here. So hitting F, I will
create a frame down here. Now I want to add
images to those frames. So how do I do that? I click on my frame,
I go to File, Place in my class
project asset folder. I have my photos. Now we can decide
which photo do I want to put on the
top right corner? What's a pretty good
photo for here? I just want a big
bold image of pizza. Let's do this one over there. And it goes into
it just like that. However, it's really big. If I click on the content
picker in the middle, you can see the
orange bounding box appears and it's
really, really big. So I'm going to click on
the orange bounding box holding Shift and Alt to
drag it from the center, I'm going to reduce the size and bring it into the middle. Just like that. Now if I hit W, you can see how that looks. I think I'm going to play around with this and adjust
this a little bit. Next thing, I have
a frame down here. Let's add some images to that. Alright, so that's
looking really good and it's
looking really cool. I have my title,
it's very obvious. It catches the attention. It sort of pulls my eyes
to the first paragraph. And then after the
first paragraph, again, there's hierarchy
placed here and guiding the viewer in
the direction I want. And finally, it has this text over here
as the conclusion. The last thing we want
to do before we export our document is we want to add that final little touch
and that is the logo. So let's add it in here. Let's go to File Place. And we're going to find in
our asset folder at the logo. Now one thing I want you to do now is in the file
you should have a Show Import Options
is because within logo document there are multiple different logos
that you can choose from. However, if you just
import it directly, it's only going to import
the very first one in your document and you won't have the ability to
select any of them. If you do Show import options, you'll be able to select
from a variety of logos. I'm going to open
it up here and you can see this is the
preview of what I have. Now it says total pages five. And I can select
from 1234 or five. Now, I think I'm liking
this, this logo here. It looks pretty cool. And I'm going to hit, Okay. Now you can see that
it's filled here and I can drag it out
and added my logo. All right guys, Now the
final thing that we can do is export our document. Let's go up to File Export. And now we can name our
document how to order pizza or whatever
you want and hit. Okay. It exists. Now you have a few
different options here. In the main page, you can decide whether
you want it pages. You can pick the range if
you have multiple pages, or you can pick
anything you want. It's going to be a PDF preset. So that's gonna be pretty good. That's fine. And we're going to go into marks and bleeds
and marks and bleeds. You can use use document
bleed settings. You want to add the bleed to your document if you're
going to send it out to the printer
because you want that bleed included because
when they trim it down, you want those colors, those images to go
right to the edge. If you don't add it in, it will only go to
the trim line and you may have that white
streak off to the side. So just make sure you add that in if it's going out for print. I'm going to turn
that off for now because I'm just going to export it for screens and I'm
gonna go back to general. Everything else should be good. We're going to hit, Okay? And you'll see up
at the top there's a little wheel and that'll
show that it's exporting. Then you can open up in PDF. Now if you want to export
it as something else, maybe just a PNG file or a JPEG. You also couldn't do that. Go to export and just
change down here, save as a JPEG. This will be perfect
when you upload it as your project in
the project panel. So I really look forward
to seeing all of your designs in
the project panel. There's one more thing
that I want to leave you guys with before
we end the class. It is the fact that
sometimes we need to warm up our design skills in order to get the best
results possible. So one thing you could
do is once you create your first design and it
might look really good, try out different
versions of it. How we can do that
is we can go to our pages panel and
our pages panel. We can actually select our page, right-click on it and we
can duplicate spread. That'll create a second
page right underneath. Now what we can do is we can go in and we can change
some of the elements, change the title,
change the images. We can play around
with the fonts. We can do a lot of
different things and see how else can we organize this document to create the visual hierarchy and the visual display that
we want to create. Now, I went ahead and did this and I really played
around with it. This was one of my
first ones that I did. And, you know, it's pretty it's good and it gets
the point across. However, it's doesn't have that bold feature that
I was looking for. So I continued to work
on the topography, creating more variation in sizes and changing up the
picture's a little bit. And then I thought, oh, maybe I wanted a
more classical feel. So I created this one with a really bold image and just white text
against that bold image. And I made it feel a little more classic with the Cera fonts. And then I made another one here using the same color theme. Starting off with a
really bold image of a pizza having the font
within the image itself, and having the title
in the center between all the information as well as the steps that are
used to create it. Now the last one that I had, I played around
with it and I used a display font that
I thought was really interesting and really
cool and playful. And I played around with it using different
shapes in this one, using a sense of hierarchy
and relationship. So there's multiple
ways that you can lay out your documents. And I really encourage you to not just leave your first
one as your only one. Play around with it. Try out different things. Experimenting is the best way to learn because when
you experiment, you'll actually see
visually what's good, what works, what doesn't work. You'll tune your creative eye to see these sort of
details and see, oh, if I push this a
little bit more, it creates this feeling, oh, I pushed it a little too
far and it feels awkward. Maybe I can compress
it down a bit. Those sort of things will come with time and come
with practice. So I really encourage you to not be content with
just your first one, but duplicate it and rearrange it in a different
way, trying different things. And you'll definitely have better results if
you do these things. Now that you've seen
a practical way to apply the
principles of design, I want to see what
you guys can do. Definitely check out the
project resources and download those assets and utilize
them for your class project. I really want to
see what you guys can come up with because you're going to definitely
come up with something different than what
I've come up with. After you're finished, make sure your export your
images as a JPEG or a PNG or PDF and posted
in the project panel. I really look forward to it. I'll see you in the next class.
15. Thank You! You Are AWESOME!: Hey guys, I just
wanted to say thank you so much for
taking the class. I really hope that what
you've learned in the class, you can take with
you and apply it to your own work going forward. Creating pleasing designs
is really quite easy if you learn to apply
the techniques and principles taught in this class. And Adobe InDesign makes it
super easy for you to take your current graphics
and text and organize them to create
a beautiful display. Practical graphic
design principles taught in the class can really be applied to any
design for the class project. I really encourage you to
make whatever you want. You can make a
poster on editorial, maybe even a book cover
or an advertisement. Just to apply the principles to that design and posted
in the project panel. I've provided many
assets in this class, so you can use those
assets however you want. So it gives you some creative
freedom to take what I've given you and organize it
in whatever way you want. And I really look
forward to seeing all the creative ways that you can make beautiful displays. So after you're done
organizing your project, make sure you export it and
post it in the project panel. I really look forward to
seeing everything you create. I really hope that
you've learned something through this class. However, I know that
I'm lacking and I may not have explained some
things as well as a cutout. So if you have any questions, feel free to reach out in the discussions panel
here on Skillshare. Whenever I get a chance, I look forward to
reading your discussions and answering your
questions, whatever I can. If you've learned something
through this class or just enjoyed the
class in general, I'd really love to
hear what you think. So after the class, please consider leaving
a short review. Let other students know
what you've liked most about this class so that
when they read that, they can have
encouragement to continue their learning and we
can all grow together. I'm always looking
forward to creating new classes for you guys
here on Skillshare. So if you want to be notified
when a new class launches, please consider following me here on Skillshare
if you want to continue your creative
journey and learn more about graphic
design and illustration. Taken my other classes
here on Skillshare. Classes for the beginners
for vector illustration, I have classes are
geometric design and even one on the gradient mesh
tool in Adobe Illustrator. So definitely check those out. I just want to say, thanks again for taking
this class and I really look forward
to walking with you along your creative journey. See you later.