Share Your Work &amp; Get Noticed: How to Make Creative Case Studies
Struggling to get eyes on your work? You’re not alone. Just dropping a picture on Instagram and hoping for the best isn’t enough anymore—you need to tell a story.
I've carried a successful freelance illustration/design career for the last 10+ years with zero outreach to clients. Every project I've gotten has been inbound by the way of sharing my work online authentically and with passion.
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In this class, I’ll show you how to share your work in a way that actually gets attention. Whether you’re a designer, illustrator, writer, photographer, or any kind of creative, I’ll teach you how to add context, meaning, and personality to your projects so they stand out and serve your goals.
What You’ll Learn:
✔️ Why just posting final results isn’t enough—and what to do instead
✔️ How to add storytelling and process to make your work more interesting
✔️ How case studies help you get hired, grow an audience, or sell your work
✔️ A simple, repeatable way to structure your projects for impact
✔️ How to repurpose your work for social media, portfolios, and beyond
Who This Class is For:
This class is for anyone who shares creative work online—whether you’re freelancing, job hunting, or just want people to actually care about what you’re making.
Step by Step
<ul>
<li>Section 1 - Exploring the concepts
<ul>
<li>Breaking down projects</li>
<li>Understanding the importance of context</li>
<li>Looking at some examples</li>
</ul>
</li>
<li>Section 2 - Building our Project 
<ul>
<li>Introducing the Project</li>
<li>Finding the Core Story</li>
<li>Looking Back at the Process</li>
<li>Writing Our Copy</li>
<li>Final Design</li>
</ul>
</li>
<li>Section 3 - Now what‽ 
<ul>
<li>Now that we're done, how do we share</li>
<li>Making use of your Case Study</li>
</ul>
</li>
</ul>
By the End of This Class… You’ll have a killer case study that makes your work way more engaging (and way harder to ignore). Let’s make your work stand out. See you inside!
Who is this for? Anyone that has passion for what they do, really! Photographer, illustrators, jewelry makers, songwriters, seriously anything! The only necessity is that you care about what you're doing and you're willing to share it with the world.

Introduction

What is a "Case Study"

History of Case Studies

Personal Success Stories

Breaking Down a Project

Example 1 - Rocket League

Example 2 - Readerly

Step 1: Introducing Our Project

Step 2: Retrospective

Step 3: Finding Your Hook

Step 4: Writing Copy

Step 5: Final Assembly

Bonus Tip: Interviewing Yourself

You're Finished, Now What?

Fitting Social Media Standards

Thank You!

building a case study by kirk wallace.pdf

Teacher Example - Skully Wooden Toy

Powerful Projects: Presenting Your Work to Tell a Story and Connect with your Audience

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Powerful Projects: Presenting Your Work to Tell a Story and Connect with your Audience

Project Example by Kirk Wallace

Project Example by Kirk Wallace

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