Transcripts
1. Introduction: In the world of
online marketing, Pinterest has become a popular
place for businesses and creators to showcase the stuff people come to
Pinterest for ideas, and that's where your
brand can shine. But to make the most of it, you need a smart
Pinterest marketing plan. In this class, I'll
walk you through the important steps to make
your Pinterest strategy work. From figuring out
the right keywords and creating eye catching pins, to making sure your content
shows up and searches. I've got you covered
with practical steps. I'll also talk about how to use Pinterest boards to
grow your presence. You will learn how to
organize your boards to reflect your brand
and attract more people. You're going to find out
how to use boards to boost your engagement and build a community around your content. You will discover the secrets to getting your content on
people's home feeds. Our share strategies to get recommended by
Pinterest algorithm, bringing more views
to your staff and if you want to show
up in search results, I've got insights on optimizing your profile and pins
for better visibility. We'll also explore the
power of analytics in finding trending topics
and keywords using data. You can understand what's
currently popular on Pinterest, helping you stay
ahead of the curve. Also share some tips on how to optimize your content
to get more saves. This can boost your reach and
influence on the platform. Understanding these insights can make your Pinterest strategy even more effective and help your content reach
a wider audience. Whether you are a pro
marketer or just starting, this class gives
you easy to follow advice to make
Pinterest work for you. Let's dive into the world of pinterest marketing to take
your brand to new heights.
2. The Best Niches on Pinterest: Pinterest has changed a lot and now it's a cool
place with lots of content for people looking
for ideas and information. Some specific topics are really popular and have a big
group of interested people. In this video, we talk about the top five topics
on Pinterest and find out why they're so liked and why there's so much interest
in these niches. The first popular niche
I want to talk about is home decor and DIY projects. Pinterest is a great
place for people who love decorating their homes
and doing DIY projects. The home decor and
DIY projects niche is really popular
and keeps growing. People come to Pinterest to get ideas about how to
arrange furniture, design their homes, and do
fun projects themselves. On Pinterest, users make boards with cool
pictures that inspire them to change a room's look or make small decorations and pins. Visual style makes
it perfect for exploring creative
and new design ideas. Another popular niche on Pinterest is health
and wellness. So people focusing more on
taking care of themselves and Pinterest has become a top choice for health
and wellness content. Users look for ideas
on healthy recipes, workout routines,
mindfulness practices, and tips for mental health. From planning meals to
finding yoga pauses. Pinterest is like a harp
for those who want to improve their overall health
and live a balanced life. And the third popular
niche on to talk about on Pinterest is
fashion and style. Pinterest has turned into a visual fashion show for
fashion lovers everywhere. The fashion and style niche and Pinterest is full
of outfit ideas, trend predictions,
and style guides. People create collections of trendy looks on the platform, making it a useful resource for those who want
to stay updated on the latest fashion trends or find inspiration for
their own wardrobe. Another really popular
niche on to talk about is the Food
and Recipe niche. The food and recipe niche showcases a wide range
of delicious images, from quick recipes
to fancy dishes. People come to Pinterest
for meal planning, cooking tips, and ideas on
how to present the food. The visual format of
Pinterest makes it easy to explore and
discover new recipes, making it a popular choice for those seeking
kitchen inspiration. Finally, we have
beauty and makeup. Pinterest is a valuable
platform for beauty lovers, offering a visual space
for makeup inspiration, skincare routines,
and healthcare tips. Beauty influencers
have a big impact, and users often turn to
pinterest to find new products, techniques, and
creative beauty tips. Now you can make a Pinterest
account in any topic, even if it's not very popular. Because Pinterest has a lot of different interests
for everyone. Making a Pinterest account in a topic you're passionate about, lets you explore
and connect with people who share your
unique interests. Make sure that
you're not selecting a niche in a topic that
you don't care about, just because it's popular. That might hurt your growth, because it's likely
that you won't like creating the content and
you won't stay consistent. Make sure you enjoy what
you're doing and that you're putting out the best
content for your audience. Thanks for watching,
seeing the next video.
3. Setting Up A Business Account: Welcome, In this
video going show agains how to create a
Pintres business account. So creating a Pintres
business account can bring many advantages. First, it allows you to showcase your products or services in
a visually appealing way, making it easier for
potential customers to discover and engage
with your brand. So the platform's
image centric nature helps businesses tell the
story through pictures, attracting attention and
increasing brand awareness. Additionally, a Pinters
business account provides access to
valuable analytics, giving insights into user
behavior and preferences. This information can
be used to refine your marketing
strategy and create content resonates
with your audience. Overall, a Pinterest
business account can be a powerful tool for
promoting your business, connecting with customers, and driving traffic to your website. To create your account, what you want to do is convey here to Pinterest.com Then come
here and click on Business. It's going to bring it
to this page right here, the domain is Business, Pinterest.com And right here, you can sign up for
a business account. All you have to do is click
on sign up on this page. Right here, you want to
add your e mail address. Then down here you
want to create a strong password. Go
ahead and do that. There's my password. Then
I'll choose my date of birth. So the month is April. Then you can select
your year right here. Go with this right here, and the day right here. And go ahead and click
on Create Account. Then on this page, what it
says describe your business. All you have to do is select what your business is all about. Since I'm a content creator, I create content online. I go ahead and select
Content Creator right here. Select that and click on Next. Then up here, go ahead and name my business or brand name, this teach profit
then the country. I'll just leave it on the
United States for a website. If you have a
website, you can go ahead and add your
website right here. But I do not have a website. So go ahead and take
this box right here. What says I do not have a website then I'll
click on next. Right here says, what
are your business goals? Increase online sales,
generate more leads, and drive traffic to your site. Then down here, what's
the focus of your brand? It's supposed to be
digital marketing. I do not see it right here.
Just say other and click on. Done. Okay. Just like that. I'm done creating my account. Now what I need to do
is set up my account. Now, right here, you
have two options. You can share ideas, so you can create your content. You can start applauding
videos, images or anything. Just create your pin. You
can set up your account. Right here says
build your profile. Right here, you can go
ahead and click here, or you can come right here. Right here says your
profile. And click there. Okay, right here
we have a profile. So you can start
setting up a profile. First of all, go ahead and
add a background right here, a cover photo for my
Pinterest account. So what you want to
do is come over here, click down the Plus, right here, you can applaud a
cover photo from your computer once you find
your image in your computer. So go ahead and
click on the image. Then click on Open.
There's my image. I go ahead and add this
as my cover image. Go ahead and click on down. Okay, as you can see, there's my cover
photo right here. Now what I need to do is add a profile photo and change
my username down here. To do that, you want to
come over here on top, then click on Settings. Then right here, I can go
ahead and set up my profile. So first of all, I'll go
ahead and change my photo. So click on Change,
then choose Photo. Here's a logo that I want to use right here.
Then click on Open. Okay, there's my logo
right here, right here. Say his name. I'll go
ahead and change this. I'll change this to All right. Digital marketing. And do this, I'll say online business right here. Then down here where it
says, Tell your story. Go ahead and write
a short description of what my brand is about. I do have a description already.
Go ahead and past that. In there, it says, Unlock the secrets of successful
digital marketing with our Pinterest account where we create a visually stunning
collection of tips, trends, and
strategies to elevate your online presence and
boost your brand success. Here can add your
pronouns right here. You can add a website link. I'll show you guys later on
what link you need to add. Right here, if you do
not have a website, if you already have a website, you can go ahead and
add that in there. The right here we say name. Go ahead and add user name, which is Teach Profit here. Then after that, I think
that's pretty much it. The extra information down
here is not really necessary, and I usually do not add the extra
information right here. Unless of course, you do have a physical address
for a business, then you can go ahead
and add that in there. But since I do not have that, I'll leave this blank. And after that, I'll go
ahead and click on Save. Okay, Right here
says Profit saved. Then after saving, you
want to come by here, Profile, then click there. Okay. Right here, you can see I'm done setting
up my account. So I have the cover 40
right here, the logo. And I have some keywords related to what my
account is all about, digital marketing
and online business. Right here we have a description which explains what the
account has to offer. Just like that,
we're done setting up our Pinterest
business account. Now we can move on
to the next step.
4. Creating A Linktree Landing Page: Welcome. In this video I want to show you guys how to
create a landing page that you can use as your website for a Pinterest account for others
who do not have a website. I'll show you how
to create a one page website where you can have multiple links and send people to as many
places as you want to. If you do not have a website, you're going to use the
same one page website. I'm going to show you guys how
to create in this video as a website and you're going to link that to your
Pinterest account. What you want to do
is come over here to this website right here. It's called Link, it's
called Link Tree. This is the platform we're
going to use right here. And once you get over here, what you want to do is
click on Sign Up Free. On this page, you want to
sign up for an account, so you can add your e
mail and your username, or you can sign up with
Google or with Apple. I like to sign up
with my e mail. So go ahead and add
my email right there. Then down here I'll
add a username. I'll say Teach Profit. Let's see, this is available. Okay, This is available. You can go ahead and
click Create Account. On this page, you want
to create a password, so just make sure you
create a strong password. I go ahead and do that. There's my password right there. And I click and continue. Right here, I'll add my name. I'll just say Jack.
Click on Continue. Right here, it says, select
one category that best describes your link
tree. Let's see. And pick your business category. Marketing, continue, right here. This is where you
get select a plan. There's the start
up plan, the plan, the premium plan, but we're
going with the F plans. With the F plan, you can
still add unlimited links. Go ahead and select
that. Scroll down here, and click on Join for free. Okay, just like that, we're done signing up for
the account right here, it says, to verify your account, click on the link
sent to your inbox. Just go ahead and check
your inbox, email inbox. And click on the link you're
going to find in there. And you can verify
your account anytime. But make sure you verify your account before you
start using your account. Right here, what
I do is click and continue on this
page right here, you can add a profile
image and you can select a theme down here
for the profile image. I'll go ahead and add
my logo or click there. And I click here. And go
ahead and select my logo. There's my logo right there. And I click on Open. Then I click on
Crop and applaud. Okay, we have the
logo right here. You can see now we
can select a theme. A theme is going to be the
color in the background of our landing page
for the theme. I'll go ahead and select
this one right here, black. I really like this one. Select that, I'll go
ahead and click Continue. Right here, it's
saying add some links. But I'm going to skip this
step because I want to show you guys had add links
through your dashboard. All I do is just come over
here and skip this step. Okay, we're in the
dashboard right here, and this is where you
get to add your links. To add the link, all
you have to do is come over here and
click on Add Link. Click there, then right here, just pass the URL to the
link you want to add. Add the link to my Instagram
accounts that click on Add. Okay, Right here we have a link. If you want to edit your link, you can click here and
you can edit your link. Or if you want to
change the title. Right here it says Instagram. Right here, you can see the same Instagram
Instagram page. You just say Instagram page. It's like that right here, you can see it's
saying Instagram page. I'll go ahead and add
another link. Click on link. What I'm going to do is I'll add the link to Mascular profile so that my audience can
come over here and check out the classes that I have over here on Skillshare. All I have to do is come here, copy the link to
mascular profile. Come back here and past the URL in here,
and click on Add. Just like that, I have the link to mascular profile right here. Now right here it is saying debdboscua.com I want to
change this copy here. You say Q Q classes, mesquia classes, just like that. You can see right there,
say mescuia classes. Now, if you want this to come down here and
this up there, you can just come over here.
Double click right here. You can drag this
down here like that, but just leave it up here. You can come over here on top. This is the link to
your landing page. You can go ahead and open this in a new tab
to check it out. And you can click
here, Copy Link if you want to copy the link, let's check out
the landing page. Okay, here's a link
to a landing page, so we have a logo right
there and or two links. I have the link to
my Scusa classes and link to my Instagram page. Now what we need to do is
come here to Pinterest. Come here to drop down arrow. Go to Settings right here. You want to scroll down
what says website, You want to add your link
right there. There's my link. And then go ahead
and click on Save. After saving, what
you want to do is go back to your
profile, click here, then back here on my profile, you can see I have the link
to my link tree landing page. Every time somebody clicks here, it's going to take
them right here to the landing page and they
can check out all my links. This is how you create a
one page website where you can have links and send people to
wherever you want to. Hope you find some
value in this video. And now we can move
on to the next step.
5. Pin Perfection - Content Optimization Secrets: In this video only give
you guys a step step guide on how to go ahead and publish
your content on Pinterest. I'm going to show you guys
how to do your ward research, how to create your content, and how to get your content
discovered on Pinterest. Now, there are two
main ways you can get your content
discovered in Pinterest. And the first way is
through the home feed. First of all, you want to convey here what says Business Hub. Select that and go to your
home feed right here. This right here is the
home feed on Pinterest, and this is where
you come to discover new content if you're
browsing on Pinterest. The home feed on Pinterest
is a customized collection of pictures and ideas that Pinterest puts
together for you. It looks at what you like, what you save, and what
you do on Pinterest. Then it uses the information
to show you pictures and posts that it thinks you're going
to find interesting. So if you look at my feeds, you're going to notice
that Pinterest is suggesting a lot
of food recipes. And that's because I
do come over here to Pinterest to look at some new recipes that
I want to try out. So the home feeds job is to make your time on
Pinterest more enjoyable. So it picks out things that match your interests
and looks nice, so it makes sure you see
stuff you find interesting. It's like your own special feed of cool things just for you. With that being
said, if somebody is liking content that's related to what you're
posting on interest, if you're putting out
high quality content that's getting a
lot of engagement, you're more likely to get
recommended to that person, but you cannot control
whether or not your content gets recommended
on the home feed. The only thing you
can control is the quality and the
quantity of your content, which is what we're going
to be doing in this video. But there's also another
way you can get discovered, which you might have a little
bit more control over. Which brings us
to the second way you can get discovered
on Pinterest, which is search optimization. Now, search optimization on interest means making your pins and boards easy to find when people are searching
for something on Pinterest. Now to show you
guys that what you want to do is come over here to the search bar right here. Most of the time, people
will come over here to the search bar on Pinterest and search for things
they're interested in, let's say for example, and
search for holiday recipes. So let's go ahead
and search for that. Okay, so now you can see we
have some results right here. So we can scroll down here. So you can see right here, we have all these
delicious looking recipes that Pinterest is
showing us right now. When you search for
something on Pinterest, what happens is that Pinterest goes through the content
on the platform, then he finds the most relevant
and high quality images and videos that we're most
likely to find interesting. Then it shows that content. To us, this is exactly
what's happening right here. Pinterest aims to show users the most fitting and
interesting content on the search for something. In simpler terms, Pinterest
wants to help you find exactly what you're looking for when you
type in a search, if you want your content to show up on Pinterest search results, you do this by using
the right words in your Pin descriptions. For example, if I search for Thanksgiving recipes
right here on Pinterest, you can see that
the top results, most of them have
this right here, Thanksgiving in the
titles right here, Thanksgiving, Thanksgiving,
and right here, Thanksgiving. If you look at the
images themselves, most of them have the word
Thanksgiving on them. So there's Thanksgiving
right here. There's Thanksgiving
right there, right here, and right there. Pinterest does look at
the images and reads the text on the image and in
the title and description. If you have the same word
showing up in the title, the description, and
on the image itself, you're most likely to show
up on search results. Ranking on Pinterest search
is all about getting your content noticed by using the words people
are likely to search for. The only four things involved if you're trying to rank your
content on Pinterest. The first one is choosing
the right keywords. You need to pick words that
people are likely to use when looking for things similar
to what you're posting. The second one is making your titles and
descriptions good. You need to create clear
and interesting titles and descriptions that include the keywords that you're
trying to rank for. The third one is using the
right tags and categories. You need to label your
content with tags and categories that help Pinterest understand what your
content is about. The fourth and most obvious one is creating really good content. You need to make
sure your videos and pins are useful and well made because Pinterest
likes recommending good content that
people really like. Now search optimization is like giving your content
a boost so that it turns out and reaches more people when they're searching for things
on Pinterest. So now I'm going to
implement each step so that you can see
exactly how it's done. Okay, now the first step
is keyword research. Keyword research means
figuring out the words and phrases people type into search when they're trying
to find things on Pinterest. Now the idea is to know what your audience
is searching for, so that you can create content that matches what
they're looking for. Since I'm in the digital
marketing and business niche, one of the topics I'm
interested in is blogging. I want to create content
around blogging. So I need to do some
keyword research to find out what people are searching
for related to blogging. The first thing I want to do is Cony here to the search bar, right here, right here. You see it says your pins. It's only going to show my pins, but I want this to show
all the pins on Pinterest. You want to select
all pins right here. You just want to type
in your keyword. So just go ahead
and type blogging. Right now what you can
see is that there are some suggestions
right here on top. One thing you need
to pay attention to is what's showing up
on top right here. It means that this is what people are
searching for the most. We have blogging for
beginners, we have blogging. Then going down the
list for blogging, aesthetic, blogging
tips, blogging ideas. What I suggest you do
is that if you're going to create a piece of content
related to blogging, you need to create at least a separate piece of content targeting each
one of these keywords. Right here I'll go
maybe for blogging for beginners and blogging
tips and blogging ideas, or blogging website design. I'll target these
keywords right here. Let's go for this
one right here. Blogging for beginners. So once you select your keyword, what you want to do
now is you want to make sure that your
destination link, so that's where
you're going to be sending people to
from Pinterest. If you create a
piece of content on Pinterest related to
blogging for beginners, wherever you're going to be
sending those people to, it has to be related
to blogging. Tips for beginners, whether it's an article or an ebook or
whatever piece of content. Make sure it's related to
blogging for beginners. Right here I wrote an article on medium targeting the exact
same keywords right here. It's called Blogging
Tips for Beginners. And I have a complete article
right here on medium. So you can do this on
your own website as well. But since I do read a
lot of medium articles, so I just prefer to
write my articles. So what I'm going to be doing
is I'm going to be using Pinterest to send traffic
to my medium article. So Pinterest is a
traffic source, so you can use it
however you want. So you can use it to
send traffic on website, to send traffic to your other
social media platforms, or to your ebook or whatever
it is that you're offering. It could be a landing
page or anything. So I'll be using Pinterest
as a traffic source to send people from Pinterest
to my medium article. So what I did is I made sure that wherever I'm
sending people to, it's related to what I'm
targeting on Pinterest. So the keyword I'm targeting on Pinterest is blogging
for beginners. And I have an article right here talking about blogging
for beginners. Okay, so once you
have your keyword, what you want to
do is now you need to create valuable pins. So what you want to
do is convey here to Canva.com So Canva is a completely free
graphic design tool that you're going to
use to create a pins. Once you come here to Canva, just create your
account for free and come here and
click Create a Design. Right here, just
search for a pin. You can go ahead and select this way here, or this way here. Go ahead and select the top on right here, or click there. Now we have this blank template and you can start creating
our Pin right here. Before you start
creating your content, just keep in mind that you need aim to get saves on Pinterest. When people save your pins, it increases the visibility
and reach of your content. You're more likely to get
recommended on the home feed. Saves indicate that
people find your content valuable and want to keep it for future reference
or share it. People, in order to create
pins that people want to save, you need to share
information that grabs attention or show
something interesting. When your pins are valuable, more people will
save or share them. When I comey here to Pinterest and search for blogging
for beginners, since this is the key
word we're targeting. Right here, you can
see the results showing up on Pinterest
right off the bat. What I'm noticing
is that most of this content is aimed at sending people away
from Pinterest. For example, if you look
at this pin right here, it says how to start a blog
with zero experience in 2023. And obviously, this
is sending people to an article where
they can read about how to start a blog
with no experience. This pin on its own is not
providing value upfront. What they're doing is
that they're sending people what they can read
about starting a blog. And it's exact same thing with this pin right here and
this pin right here. Now this pin right here is doing it a little bit more different. You can see right here, say
start a blog checklist. There's a little bit more
information right here. So you can say this pin right here is more valuable
than this one. Now the only problem
with this pin is that the text is too small
and it's harder to see What this pin is doing very well is that the text is
big and easier to read. What we're going to do is
that we're going to make our text big and easy to read. At the same time
providing value. So if you compare these
two pins right here, this one is more likely to get
saved for future reference because it actually has some valuable
information on the pin. Whereas this one right here, why would anyone save
this pin right here? It has no information for future reference or to
share to other people. It's just sending
people directly to an article or somewhere where they can read about
starting a blog, look at what your
competition is doing, and try to do it a
little bit better. So what I'm going to
do is I'm going to make sure that my pins are providing value upfront rather than just sending people
directly to my article. And I'm going to
make my pin clear to read compared to this one right here where the
text is too small. Back here to Cava. Let's
start creating our pin. First thing you want to
do is cover here on top, right here, what says designs? You can find templates. If you scroll down
here, you can see all the templates that you can use to help you design your pin. What you can do again,
is conver here on top and you can type in anything related to what you
want to create. Search for blog to see. Some templates are
related to a blog. Let me just go ahead and enter. Okay, now you can see we
have some templates right here related to the
keyword right here, blog. Let's go ahead and find
one that we can use. This one is perfect. It
says factors of blogging. Let's go ahead and
click on that template. Okay, now we have a
template right here. And as you can see, we can edit everything
on this template. Now what you can do is come
over here, make this bigger. Just click here, we can see
what we're working with. Okay, there's a template, then right here it
says more like this. You can scroll down and see related template if you
want a different style, you can go ahead and
select this one. This one right here,
you can scroll down and see what options you have. This right here is similar
to this one right here. We have four boxes right here, and right here we are
four boxes as well. What you can do is
come over here, down and click on Add Page. And go ahead and select
another template. So let's go ahead
and click here. Okay, so we have a
template right here, so you can scroll
up, check it out. So we have two templates. Now let's start creating
our pins first. No, I suggest you do is
first check if you have any elements that you're
supposed to pay for. Elements like this right here, you see it says remove
what am I right here? So we can't use
this. Delete that. What I usually do is
just delete all of them because they like distractions. To go ahead and remove these, just select it and
press backspace. Or delete on your
keyboard, just like that. And remove this as
well right here. All we have is this right here. What you can do is, let's see, we can
remove this right here. Remove this right here, this right here, and
this right here. What I'm going to do is I'll
add a heading right here. I'll go ahead and double
click. Delete that. Double click. Highlight
everything you can, start typing. Just say, blogging
tips for beginners. This is a keyword right here. Blogging tips for
beginners right here. I'll add some tips in
these boxes right here. Let's go ahead and add
a first tip right here. You can add a first
tip right here. When it comes to coming up
with content for a pain, do not make the
process complicated, Make it as simple as possible. What you can use is to
come up with some ideas. Or what you can do is what
I'm going to do right now. I come here to my blog
and scroll down here. Just grab this right here. This is a tip right here. You need to define
your niche copy that. Come over here and just paste that in there.
It's as simple as that. What you can do is drag the corners like this
to make this bigger. And drag the sides to adjust the size of the
stain right here define your niche that you can align this on the middle. Now what I'm going to do
is go ahead and delete all these texts in these
boxes that like that. Delete. Delete. I'll click here and click on Plus
to duplicate this. And bring it right there. I'll come back here to my blog. Select this and copy this. Come back here, double
click, Paste that in there. Then I can now edit this. Choose the right platform. You can make this a bit smaller. Choose the right platform. Just adjust everything
so I did fits perfectly. Double click, align this on
the middle, just like that. There's a second tip. And I keep repeating the process
until I'm done. Now I'm done adding
my tips right here. What I need to do is in
this circles I need to add elements or graphics related
to the tip right here, it says Define your niche. So what I'm going to do is
convey here to elements. Click there in the search bar. Search for define right here. And Enter, we have some
results right here. What I do is the
conveyre to graphics. And I'll click there. Okay, we have some elements right
here or some graphics, whatever you want to call them. Guide and select one
that fits right here. Say, define your
niche. Let's see. Another thing to keep
in mind is, again, like I mentioned earlier, you cannot select these
that are written pro. You can use this one, it's free. You can use the free. Go ahead and select
one. Crow down here. I think this one is
perfect. I'll click there. Okay. I'll just drag this right here and convey here
to the double click, drag the corners to
make this smaller. So I just want this to fit
in this circle right here. Double click. Just
bring it right there, align it properly. Okay, I think that's perfect. We have defined your niche, that we have a
graphic right there. Let's see, right here. Choose the right platform. Come here to elements,
search for, choose. Okay, let me try
to find a graphic that's related to
what I'm looking for. Se, a lot of these
are really perfect. One, I like this one,
but I can't choose this. It's for the pro version. Sometimes having the pro
version can be very useful. I can select this right here. This right here. I
think I like this. One more, select that,
just drag the corners. Click this, bring this up
here, drag the corners, make sure it feeds
in there. Let's see. Okay, that's perfect.
So go ahead and do the same thing
with the right here. As you can see, now
I'm done with my pin. Now all I have to do is just adjust everything so that it's perfect for the
heading right here. I can make this bigger. Just do that. Drag the
corners right here. Just align this on the middle. If you want to make
these boxes bigger, all you have to do
is double click, select everything, make sure
everything is selected. And you can drag the corners
to make this bigger. Just like that, you can
move this on the middle, that okay, we can zoom out
to see what it looks like. Okay, there's a pin right here. Blogging tips for beginners. And we have some
tips right here. You can do the same thing
with this text right here. Now, right here,
all I can say is tips for blogging.
I just say tips. Tips for plugging,
Just like that. As you can see,
tips for plugging. Let's go ahead and zoom in that. Now what I'm going to
do is go ahead and get rid of these
things behind here. Select delete a box space. Do the same with
that right here. Now to adjust the
size of the box, click select other boxes. Now the problem right here is that when I select the boxes, these things are being
selected behind here. What you can do is move this. So I can move these
two elements. Double click, and just move
this on top like that. Okay, perfect. So we have
some space right here now. Can double click. We need to move this further up. Just do that again.
Okay, just like that. Now we can adjust the size
of these boxes right here. Just do that, drag the corners. We need this to
be big and clear. Move this to the
middle, just like that. Okay, come up here on top. So what you can do
is right here in the middle, Click select that. Move that on top,
some space down here. Okay, that's perfect. That we have tapes, blogging. We can start adding
our tips right here. Let's cover here to our blog. We say we can say engagement. I just do that. Come back here and say engagement, engage int that. Now I can add some
extra text right here. What I'm going to do is come
back here to my article. I grab some text right here. Engage with your audience. Let's see. Engaging with the audience fosters
a sense of community. Just keep this simple and
straight to the point. We can come back here and
we can add that in there. Engaging with the audience
fosters a sense of community. Make this bigger so
that it's easy to read. Let's like that and I'll do the same with
this right here. The second tip could
be consistency. Okay, go ahead and add that. Okay, so we have
consistency right here. So we can add some text in here. Let's go back here
to our article. Let's see, Set a realistic posting
schedule and stick to it. Sounds perfect. Let's
go ahead and copy that. Come back here, let's go ahead
and add our text in there. We can do this,
make this bigger. Right here we have
tip number one. Tip number two. So go ahead and add tip number 3.4 quickly. Just make sure all
your text is big, clear, and easy to read. We have tips for blogging. Go ahead and add four
tips right here. I'll go ahead and add
the last two tips. Okay, Now I'm done with my tips. You can see I added the
other two tips right here. There's a first post right
here. Tips for blogging. Then we have four
tips right here. A similar type of post
but a different style. Right here, plugging,
tips for beginners. And we have some
tips right here. That's how I create
content on Canvas that's more likely to
get saved by people. You need to provide
some value in your content if you want
people to save your content. And this is exactly how
I go about doing this. Now all you have to do is
just download your pins and applaud them to Pinterest.
To download your Pin. So you can see here says
page one, down here, it says page two, you can click on
Share right here. Share then download. Right here, it says all pages. All pages. Both
pages right here. If you download all pages, it's going to download them
in a zip file that you have to z and get their content. If you want to download
them individually, you can go ahead and select. Let's go ahead and select
page one. Click done. If you click on download, you're going to
download on page one. The same thing with page two. You can come over
here only select this one and select
this one. Done. You only download
page two, and again, like I said, you're going to
download them as a zip file. I'll go ahead and
do that real quick. There can download, Okay. Since we're done
creating our Pin, the next thing we need to do is applaud our Pin to Pinterest. What you want to do is come
over here, click there. Right here. Create
Pin, select that. Right here you want
to applaud image. I'll click there. Okay, Right now I'll go ahead and
select one of the images. Select this one, then go
ahead and click on Open. Okay, we have a pin right
here. As you can see. It's nice, clean, and
everything is clear. Like I said, we need to make sure the text is big
and easy to read. We still need to add
some information that can provide value
to people right here. Okay, that's perfect. Now
we need to add the title. Now for the title, we can
just go ahead and say, Plugging tips for Beginners. Plugging tips for
beginners right here. You can add the
year if you want. Then for the description, what I'm going to do is come
over here to my article. So what I'm going to do is
over here on my article, I'll go ahead and grab
the introduction because since the whole point is to send people to my article
from Pinterest, I can still do that, can
come over here and in the description I can
add that right here. Make sure I have this keyword, Plugging Tips for Beginners. My article, let's see,
Tips for beginners, I do this essential
plugging tips for beginners to touch strong. Come over here, right there, I say essential blogging tips. Logging tips for beginners. I just want to make sure
I have this right here. Logging tips for beginners in my description and in
my title right here. Because adding keywords to the title and description
of your pin is very crucial because
it helps your pin get discovered by people
searching for the keyword. And we also have the keyword
right here on our pin. So it's important to
make sure that the text on your Pin is relevant
to the search query. When someone looks for
something on Pinterest, the platform checks if the words on your Pin match what
they're searching for. Okay, now that we have the keyword in the
title and description, what we need to do now is add the destination
link right here. So for the link, or add the link to my
article right here. Now it's completely up to you what link you want
to add right here. Just make sure it's
relevant to the post. Because when somebody checks out your post to
go ahead and check out your tips and the click on your link to check
out what you have. Now every time somebody
clicks on the link, they want the website to have information or staff related to what they were looking for. If the web link matches, it makes the person
happy and builds trust in your content and brand. Now for the next step
is to add a board. Since this is a new account, we need to create
a new board guide. And click here. Just wait, right click on Create Board, then uname this board blogging. Just make sure it's
relevant to your content. And click Create.
Just like that. We have a board
called blogging tips. Every time we create a
pin related to blogging, we're going to add that pin to this board right
here. Blogging tips. Let's say you create a
new piece of content. But it's not related
to blogging, it's related to, let's say for example, digital marketing. What you're going to
have to do is create a new board called digital marketing or
digital marketing tapes. Because every time you add
a pin to a relevant board, it helps organize your stuff
and increases the chances of your pin showing up when someone looks for
similar things. Okay, now we need to add
some tags. Say text. Just come here, Type in
anything related to your post. So blog, let's see,
nothing is coming up. Let's try to search for call. Blogging is showing
up right here. This feature is not
yet perfect messes up. I search for blog, but
nothing showing up. And if I search for article, that's when blogging and blog design is showing up.
It's not yet perfect. But all you have to
do is just choose some relevant tags to
your post right here. Every time you apply the pin, I suggest that you add
some tags because tags are like labels that tell pinterest what
your pin is about. When you use tags that match
the content of your pin, it increases the
chances of your pin showing up on search results. Okay, just like that, we're done setting up a pin. And now all you have to
do is publish a pin. Go ahead and click on Publish. Right there. Okay, your
Pin has been published. Let's go ahead and view a pin. So you can do this, Come
by here to your profile. Okay, right here in your profile you want to do is
just scroll down, you're going to find
your pin right here. And if you don't, just go
ahead and refresh your page. And what you want
to do is just go ahead and click right
here to open your pin. Okay, here's our pin. Right here, we have our title, A Description, and the link to our medium
article right here. I'm going to scroll down here. Down here, you can
see that Pinterest is suggesting other articles. They're talking about blogging, So that means Pinterest understands what
my post is about. That's perfect. Now the
secret to finding success on Pinterest is to create valuable pins that people
are going to save. The only way you
can do that is to add value in your pins,
like I am right here. I'm not just saying, oh, click here to check
out this article. It talks about blogging tips. I'm actually giving some tips right here on the pin itself. If people click here to
check out my article, they can read more
and get more value. You need to provide
value across the board. That's the secret, finding
success with Pinterest, because the more
saves that you get, the more times Pinterest is going to recommend
your content to people who are
interested in things that are related to what
your post is about. Now, apart from Pinterest
recommending your content, the best way you can
get discovered on Pinterest is by ranking on
Pinterest search results. And the way you do that is
by keyword optimization. Now here's the keyword
optimization checklist. First is to make sure that
the text on the pin is relevant to the search query or the keyword that
you're targeting. Second is to make sure
that you're adding keywords in the title and
description of your pin. Third is to make sure that the URL destination is
relevant to the search. Next is every time you
add a piece of content, make sure you always pin it
to the most relevant board. Finally, you always
want to make sure that you're adding
relevant tags. Okay, now this brings us
to the end of this video. Now this video has been packed
with a lot of information. So make sure that you're taking your time and
implementing each step. Thanks watching, I'll
see in the next video.
6. Guide To Using Pinterest Analytics: In this video, I want
to talk about how I go about using
Pinterest analytics. Analytics is simply
information or data on how your content is
performing on Pinterest. To check out your analytics, all you have to do is conver
here on top right here, then you want to click there. Down here under Analytics. You can click on Overview. If you click here, it's going
to bring it to this page. On this page, you can
have an overview of the overall performance of
your content and interest. Down here, you can
select the date range. Here is set to 30 days. You can select the content
type organic or Pat. If you're running ads right
here. What says filters? You can click there and you
can select your filters. You can filter this by audience. We have devices, age,
gender, and more. Down here, that's
for up with that. Down here, you can see what
it says overall performance. You can see right here
it says impressions. And you can hover
your mouse over here to understand
what that means. Impressions is
simply the number of times your pins were
seen on screen. You have engagement right there. The total number of
engagements on your pins. You can scroll down here
and see more tarts, but to be honest with you guys, I don't usually pay
much attention to these tats because they're
honestly not that important. The only things that
I pay attention to are the outbound
clicks right here. That's the number of clicks
I'm getting on my URL. Because I use Pinterest
as a traffic source to send people to my
articles and my website. So I want people to be
clicking on my links. This is what I pay
attention to right here. If I'm not getting as many
clicks as I would like to get, then this would help me understand that I need
to improve my content. If I'm not getting
that many clicks, maybe I need to add a action, my pins to ask people to
actually click on the link, because that's what they need. And then nothing I pay attention to is the saves right here. So that's a number
of times your pins were saved on Pinter. Again, the more times
people save your pin, the more chances you have to get your content recommended
on the home feed. Those are the two main things I focus on on my
analytics right here. If you come right here and you click on audience insights, it's going to bring to this page where you can check
out your audience. So you can look at the age, the gender, the location, and the devices that
people are browsing from. Those are the things you
can check out again. But I don't really pay that
much attention to this. If you come back here
and under analytics, you go to trends, it's going
to bring you to this page. Now, in my opinion, trends are actually the
most useful analytics you can check out right here, because it shows you what's
trending the most on Pinterest right here
showing you talk trends in United
States this month. So you can see you have
nails Dinner Party, Valentine's Nails Fashion. You can click here to scroll,
and you can see right here, Valentine's Day
Nails, Dinner Ideas, outfit Ideas, dinner Recipes. And you can continue
scrolling right there. Let's scroll down
here. Right here, it says, Discover Trends
in the United States. This is the most
useful tool for me. When you come here to keywords, you can see the Qs that
trend in the most. You can see right here at top, you have Valentine's nails. Valentine's Day Nails,
you have nails. Valentine's Gift for Boys. Right here you can see a trend. You can see that Valentine's
is trend in the must, because right now
we're into February, and as you know,
Valentine's is in February. So you can see that
Kors started targeting Valentine's ranking
the most right. Now, if you create content
around Valentine's, you're most likely going to get a lot of traffic to your pins. This is mostly useful if you're checking out
for seasonal trends. Seasonal trends are
keywords that trend around a specific
time around the year. For example, this right here, Valentine's Nails
is trending just around Valentine's Day,
let's say, for example, around Christmas time you're
going to find keywords like Thanksgiving recipes
or holiday recipes ranking most of the time. If you're checking out for some keywords that
you want to rank for, these two can be very helpful, especially if you're looking
for seasonal trends. And if you want to see stats
on any of these keywords, all you have to do is just
open this in a new tab. It's going to bring
it to this page right here and right here. You can scroll down and
you can see the interest over time for this keyword
right here, Valentine's nose. Now you can see like
there's a spike right here, then it died down
throughout the year. There's nothing. And again, there's another
spike right here. If you come here, you
can see the last time this keyword was
trending was in 2023. That was last year, February. Again, towards the end
it died down and there was no traffic for
the rest of the year. Until now, towards
the end of December and the beginning of January
started to trend again. You can tell that the
best time to create content targeting this
keyword is around this time, Right here towards
the end of December and the beginning of January. Right here, you can create
a lot of content around this time targeting the
keyword Valentine's News. You can get some of those spins ranking and you can get a lot of traffic right here towards
the end of February, it's going to die down and you won't get any more traffic. That's why this is useful
because it shows you the best time to create content targeting this
keyword right here. And you can scroll down the
gender, it's mostly females. And right here, the
age, you can see, you can scroll right here, shows you popular pins. From this you can see
what's trending the most. From this, you can get an idea of how to create your content. If this is trending
and this is the most popular targeting this keyboard right here, Valentine's Nails. Then you know if
you're going to create content around this
keyboard right here, your content should be similar to this because this
is what's trending and popular when it comes to
using Pinterest analytics. The most useful tool for me is checking out what's
trending on Pinterest, because right here you can find keywords that you can target. Like in the previous video, I showed you guys the
things you need to do in order to run
for a keyword. And this right here
will help you find trending keywords that
you can try to run for. When it comes to finding trends. This is the most useful tool. Right here on the
left, the filters, you can click here and you can filter this by the
top monthly trends, top yearly trends, growing
trends, or seasonal trends. Right here, you can
select the date, you choose interests Down here, the lot of things
you can try out. Right here you have
keywords age, gender. Yeah, the pretty match it. That's what I have for
you guys in this video. You find this video very useful. And thanks for watching,
seeing the next one.
7. Grow With Pinterest Boards: In this video, I'm going
to show you guys how to organize your
content on Pinterest, and how to use boards to help you grow your
Pinterest account. When you scroll down here, under Created, you
can find your pins. It's the first pin we applauded, right here. You
want to come here. We say saved, so click there. Then scroll down, right here, under Saved, you can
find all your boards and all the content you've
saved on Pinterest. So we created this board called Plugging Tips when we applauded our first
pin on Pinterest. Right here where
it says all pins, you're going to
find all the pins, including the ones
you've applodded and the ones you've saved
from other creators. Now we need to organize
our board right here. So the first thing
we need to do is to create a cover for our board. And the next thing
we need to do is to start saving some pins
from other creators into our board so that
you can start getting some traffic and some
traction to our pins. So that's how you can grow your Pinterest account and get more traffic
to your pins is by creating boards and adding or saving some pins from other
creators into that board. When you click on this
pencil icon right here, and go ahead and click there, right here, you'll be
able to edit your board. You can add a board cover. You can name your
board down here, you can add a
description down here, You can add other accounts as
collaborators if you like. You can keep your board
as a secret or private, but I do not
recommend doing this. And you can delete
your board as well. Let me go here. If right here to open your board and click on the
three dots right there. And click on Edit Board, you'll be able to
do the same thing from within your
board right here. The first thing you want
to do after you create your board is you want to save other content
to your board. Because that helps your
board get seen and that's going to get more
traffic to your pins. To do that, all
you have to do is you can scroll down, right here, you can see where says find
some ideas for this board. You can find other
content related to blogging that you
can add to your board. You can click here, Right here, we can see there are so many pins that we
can add to our board. Now I suggest adding pins that have a lot
of value on them. Like I said, when creating pins, you want to provide
value on the pin itself. You do not want to
add pins like this. Right here, we says to make this amount with the blog or
how to monetize the blog, you want pins that actually have some information like
this right here. There's actually some valuable
information on the pin. So these are the types of pins you want to add to your board. All you have to do is click on this pin icon right
here. Click there. As you can see,
it's been saved to our board called Blogging Tips. You want to scroll down
and continue doing that? Let's look for more
content that has value. There's this one right here. Make sure it's talking
about blogging, okay? You want to go ahead
and click here. As you can see, it's
been saved to our board. You want to continue doing this. You want to at least 20 to 30 or even 50 pins to your board. Another thing you can do is go to one of the pins
that you've saved. So go ahead and
click on the pin. All you have to do is just crawl down and this should
help you find more pins. Right here we says
more to explore, you're going to find all these other pins that you can save. So go ahead and save the save. This one right here. I'll just crawl down and find more pins. We have these four
pins right here. Okay, I think that's enough. So I'll go back
here to my profile and go back to my board.
Come here to saved. There's my board right here. So go ahead and open
it. Right here. We have about seven
pins in our board. All these are saved pins
from other creators. And here's our own
pin right here. If you want to move
this to the top, what you can do is
come over here on top and click on Organize. Select that, Then
just find your pin. Scroll down, there's my pin. Just double click and you can move this pin
wherever you want to. Move it up here so that you can see my pin has been
moved right there. If you want to move this all the way right here to the left, you can do that for
doing this right here. Let's say for example, you
want to remove some pins. So let's say you want to
delete this pin right here. So go ahead and
click it. Just like that it's been selected. Let's say you want to
delete this one as well. Select that and you
want to click on this pin icon which says
delete select that. You can remove some pins from your board just like
that. You're done. And just click here to go back. Okay, right here you can see our board is down to five pins. And our pin has been moved
to the top right here. Now what you can do is
add a cover to our board. To do that. You want
to come here to cava, you want to click
Create The Design. Then you want to come
down here to Custom Size. Right here, you want to
say 600 for the height. You want to say 600 as well. I Google this right here. I Googled Pintrest
board cover size and say 600 by 600 pixels. And this is from
Cava themselves. After that, you want to
click Create a new design. Click the right here, you can find a lot of
templates that you can use. Now when it comes to
selecting a template, I suggest select a template
with a good background, like a color that
you really like. What I'm going to do is select this one right here,
and click here. I select one of these, I want to use like a bluish color. I
select this right here. What I'm going to do is delete
everything on this pin. Double click, select everything, the backspace, or delete and
get rid of this as well. I come here to text, I click there and select
at the heading cover here. Elements right here on elements, you can search for circle. You can click here
and you can find this circle right here.
Go ahead and select that. I need to drag the
corners to make this bigger. Drag the corners. And that for the text, I go ahead and say blogging. Blogging. What I do
is I click here, Click on this plus to
duplicate the text. Then I say tips. I click here on the three dots, then go look, double click only. This will move right
here, blocking tips. This right here is
going to be the cover for our pintrest board. You can select board and I
can make this bigger if you want to line that on the middle. Okay, I'm done creating
the board cover. What you can do is click
here to duplicate the page. Right here, we have
two of these pages. What you can do is maybe this
is for a different board. You can say positive, just like that. We have another
cover right here. This is how I do it. It
makes the job much easier. So what you can do is right
here says other heading. You can name this project, you can just say or you can board covers. You can name it
whatever you want. You can come in here and share. Click Download right here. You can select both or you
can select one of these. I'll go ahead and
select the first one. Click on Done, then
I'll click on Download. I'll go ahead and do
the same thing for the other one and download. Okay, back at your
pinches profile, what you're going to
do is come right here, click on Create Pin, and you want to go ahead and
applaud the cover. So go ahead and do that. There's the first
one right here. Blogging tips open and I'll just add the
title right here. I'll just call this
Blogging tips. Then down here, you want
to select your board. Here's my board. Blogging
tips right here. Just make sure you
select the board where you want to add
this as the cover, then click on Publish. Okay, then View. Okay, a cover has been added. There's a cover right there. Combocate your profile. Scroll down. Go to Saved, right here. Scroll down here. Click on this pencil
icon right there. So click there, right here. You can add your board cover. Click on that plus
button right here. And go ahead and choose
this right here. And click on Done. As you can see,
there's my cover. Then I can add a
description for my board. Here's the description I came
up with, just like that. I'm done and click on Done. So as you can see, we have our cover right
there. Blogging tips. Every time you
create a new board, make sure you add
the cover because it makes your profile look clean. So let's go ahead
and add a new board. To add the board, you can click on this plus
button right here. Click on board and say positive, positive quotes and
Create right here, pinches is suggesting
some quotes I can add or save to my board.
So go ahead and do that. Go ahead 1234 and click on Done. Okay, here are my
quotes right here. I can go back right
here to my profile. Okay, as you can see, here's my new Board
positive quotes and we need to add a cover. And just like we did
with the first one here, go ahead and applaud your
cover. Here's my cover. You want to add the
title right here. We want to select
the right board. It's positive right there. And you want to
click on Publish. So you want to come back
here to your board. Click on dispenser icon. I'll add my cover right
here. There it is. Done right here. I'll add a description. There's my description
right there. And I'll click on Done. Okay. So as you can see guys, our boards look clean and neat. That's the reason why I suggest you add covers to your boards and it makes it easier for people to find what
they're looking for. Every time I applaud some, I'm going to save that to
this board right here. And every time I applaud
some blogging tips, I'm going to save those
pins to this board here. The best way to get traffic
to your own pins is to save other people's content
to your relevant boards. Go ahead and save other
quotes board right here and save some blogging tips to this board right here, I'll suggest saving
about 30 to 50 pins from other creators. And that's when you can start
applauding your own pins. That way people will find
your boards and check out your content and that's how you can grow your
Pinterest account. I hope you found some
value in this video. Thanks for watching,
seeing the next one.
8. Mistakes To Avoid on Pinterest: Welcome, in this
video we talk about things to avoid when using
Pinterest for marketing, it's essential to be mindful of certain practices to ensure your efforts are effective and aligned with the
platform's guidelines. Here are some things to avoid ignoring Pinterest guidelines. You need to familiarize
yourself with Pinterest guidelines
and policies to ensure your content complies. Violating these guidelines
result in your account getting suspended
or your content being removed from Pinterest. Over promotion, you
need to avoid over posting or excessively promoting your products or services. Pinterest users
are more likely to engage with a diverse
range of content. You need to aim for a balance
between promotional content and informative content,
low quality images. Pinterest is a highly
visual platform. You need to use high quality and visually appealing images. Avoid pixelated,
blurry, or poorly cropped images that can negatively impact
the user experience. Ignoring SEO practices. Pinterest is a search engine and users discover content
through searches. Neglecting proper SEO practices
like Ed optimization in Pin descriptions
and board titles can limit your
contents visibility. Neglecting community engagement. Pinterest is a social platform and community
engagement is crucial. You need to respond to
comments on your pins and engage with other users to build a sense of community
around your brand. Incomplete profiles ensure
your Pinterest profile is complete with a
clear profile picture, a concise and informative bile, and a link to your website. An incomplete profile may make users skeptical of
your legitimacy. Ignoring analytics,
Pinterest provides analytics tools that can offer insights into the performance
of your pins and boards. Ignoring these metrics
means missing out on valuable data that can help refine your
marketing strategy. Inconsistent branding, maintain a consistent
brand image across your Pinterest profile. You need to ensure that
your pins, your boards, and overall aesthetic aligns
with your brand identity. Inconsistency can confuse people and weaken your brand presence. Misleading content. Be transparent and
avoid creating misleading content
because people appreciate authenticity
and misleading information can damage
your brand reputation. Neglecting mobile optimization, many people use pinterest
through the mobile devices. You need to ensure
that your pins and website are optimized for mobile viewing to provide a seamless experience for users on their
phones and tablets. By avoiding these mistakes, you can build a more positive and engaging presence
on Pinterest. Thanks, watching this video
and take care. Peace.
9. Conclusion: As we finish up
this helpful guide on Pinterest marketing, remember that doing well
on Pinterest takes time. You've learned about
using the right keywords, making good pins,
and creating boards. By doing these things, you've
taken a big step towards making your brand more visible
and engaging on Pinterest. Keep trying out new things,
look at your starts, and stay updated with what's
popular on Pinterest. The platform is always changing, so it's important
to be flexible. Keep improving your content based on what your
audience likes, so you can use
analytics to guide your choices and stay
aware of new trends. Try to make the most
of Pinterest features, recommendations, and
community building to have a strong presence. If you consistently share valuable and good
looking content, you can get your posts seen by more people and show up
higher in search results. When it comes to
Pinterest marketing, being creative and
strategic is important. Go ahead and use
what you've learned and put your brand
on the spotlight. Now I want to thank you for
taking your time and going through all the lessons and making it all the
way to the end. Please take everything
that you've learned in this class and apply it to
your own marketing strategy. Thanks watching.
Please take care.
Jack Sichi, Social Media Marketer
