Transcripts
1. Introduction: Welcome. In this class you're going
to learn how to create Pinterest graphics that stand out and gets you clicks
for your business. My name is Jack and I'm
a social media marketer and graphic designer and the taste digital marketing
and design skills to help my students grow online. In this class, we're going
to focus on creating amazing Pinterest
graphics therapy get consistent traffic
from Pinterest. Pinterest is an image
sharing platform dialogues Brian's businesses and anyone to share
information to help them grow and reach new
audiences online. And by creating good and
engaged in graphics, you stand a chance of getting new people to learn
more about your brand, your products, and
your services. So here's what you're going
to learn in this class. First, I'm going to share
with you why Pinterest is so powerful and why you need to leverage Pinterest
traffic for a business. Then I'll give you some tips. Such can understand what makes a good Pinterest
pin and how you can make pins that are likely to go viral and get your
consistent traffic. After that, I hope
into Canva and show you guys how I go about
designing my Pinterest graphics. Next, I'll show you
how you can easily create the graphic
using Canva templates. And finally, I'm
going to download my graphic to my
computer so that you don't get confused on
how to go about saving your designs without
wasting any time. Let's get started with
the first lesson.
2. Pinterest for Business: In this video, I'm
going to talk about why Pinterest is so powerful and why you should leverage pinches traffic where business did you know that Pinterest can drive thousands of visitors
to your website, your blog, or your
social media pages. Pinterest has so many
initiatives and it can be a great way to get free
organic traffic online. So what makes be interested
great platform for business? First, pinterest is not
just a social media site, but it's also a
search engine with over 900 million
monthly visits and the majority of its traffic coming from the United States. Pinterest has become
the go-to search engine for a lot of people
including myself. And the main reason is
because Pinterest is a visual search engine and
it's much easier to scan through a visual search
results of a text is also much easier to
create Pinterest graphics that can rank on
the first page of Pinterest compared to writing
a blog post that I can take you years and advanced SEO strategies just to get on
the front page of Google. As much as Google is the
grid search engine platform, pinterest is better for
beginners while looking for a less competitive way
to guest says traffic to their business and you
don't need to build a ton of bad links and you can start
getting traffic right away. The second reason why pinterest
is great for business is because Pinterest can
get you long-term traffic. And by creating
content for Pinterest, you invest in a long-term
successful business. Every pin you save on
Pinterest has a chance of being found in search
results on Pinterest, your pin can be fine months or even years after you've
published it to the platform. And if your paint goes viral, it can get you lots of website visitors for a
long period of time. And once you understand Pinterest SEO and how
to rank on Pinterest, you can easily replicate
successful pins and make more viral Pinterest
pins for business. The third reason why I highly recommend this to marketers
to use Pinterest to grow their businesses is because Pinterest
allows you to link back to your website on every post that you
published on Pinterest. Which is why pinterest is great for driving sales
for a business. Like I said earlier, pinterest is a search engine
and Pinterest pins help people find more information on products that
are looking to buy. So I highly recommend you
should always include a link to your website with each pin that you published on Pinterest, this could be a link
to your blog posts and online store or your
other social media pages. But if you look at other
popular social platforms like Instagram or TikTok, you cannot add a website link on each postage published
on those platforms. You can only add one link in
your bio or use story posts, which only lasts for 24 hours. There are so many
advantages of using Pinterest over other
social media platforms. And it can also help you grow your adult social
media accounts by creating specific posts that
link back to other profiles. So if you're considering using Pinterest to help
grow your business, I highly recommend
that you learn how to create
content and publish your content on
Pinterest because it's a grid social
media platform, a search engine interpret gate
targeted visitors online. In the next video,
I'm going to talk about what makes a good
Pinterest graphic. How you can create
pins that standard chance of going viral
on the platform. That's it for now. Thank you for watching and I'll see you in the next video.
3. What Makes A Good Pinterest Pin: In this video onto give you
some tips on what makes a good Pinterest pin and
what you need another Todd, your pins go viral on Pinterest. When creating your
Pinterest graphics, you need to focus on creating designs that other
people want to read pin, because that's how you go viral. And Pinterest is
when other people who share your content. So I'm going to
give you some tips to make sure that
you are making pins, that you capture people's
interests and how you can get more people to
share your content. The first tip is to make
sure that you're using the right dimensions
for Pinterest pins. One of the mistakes
that people make is pinion square
photos on Pinterest. And the problem is that square
images aren't as visible as vertical images on Pinterest and they don't
get much engagement, so they don't perform
well in the algorithm. So the dimensions
I recommend you use Philippines is the
size of your phone. So it's a vertical image
and these are 1080 by 1921, thousand by 1500. This perform really well on Pinterest and openings that have gone viral for me in the past
are all vertical images. So this is something
you need to keep in mind when creating your
Pinterest graphics. The second tip is to create high-quality and
valuable content. The content of European matters a lot and it's not
enough to just post images of your products as Europeans might work sometimes. But what really works is sharing valuable information or
tips as people will find a lot of value in your pins
and they're going to be more likely to spend more
time on your content. And this will lead to more
engagement on your posts. This we hope you
stand a chance of ranking high in search results. People need to like your
pin, one to pin it. And the only way you can
achieve this is by creating shareable content with lots
of value in form of tips, tricks and ideas that
people are interested in. So before you publish a pin, ask yourself if this is
something worth repeating. Oversharing on Pinterest, you might be thinking
to yourself, how do I know if I'm
creating shareable content? Well, you can simply search for a broad keyword related to what your post is a bottom Pinterest, I see what teens are
ranking for the keyword, because Pinterest usually ranks the best beans high in
the search results. Hope you get some
inspiration and ideas for the type of content that is performing well in your niche. The third tip to creating good Pinterest pins is
having consistent branding. It's really helpful to
have a set template under said look for
your Pinterest pins. Because when someone
is searching for something like Pinterest
that so for example, they're looking for social
media marketing tips and they come across
your content, will immediately recognize you. And if the lecture content, the last time the
supports that are more likely to click on
it and check it out. So a branding makes them
memorable impression on customers and allows people to know what to expect
from your content. It's a great way of establishing an identity and setting yourself apart from
your competition. How do you make sure you
stay consistent with your brand in across all
your pins on Pinterest. So the best way to
do it is to have a setColor and phones you're going to use across
all your designs. This means you need to
use the same colors and the fonts in
your Pinterest pins. So when it comes to the color, what I've noticed is that warm colors like
light pink, red, orange, and yellow usually performed the best for my niche, which is the market in
slash blogging niche. So you want to check out what other people are doing
in your niche and see what works best for you and
for your fonts and text, you want to make
sure I let you have clear text that's easy to read. So I would recommend
using all caps for headlines and
making your textbook. This will make it pop
and easy to read. Since your headlines, the first thing people will look at, you wanted to make sure that
it stands out and using our cubs and making a text bowed would definitely
help out with that. Right? So it does a tips. I have to help you create
great Pinterest pins. Just make sure that
when you start designing your graphics, you're following
each of these steps. Make sure you're using
the right dimensions are providing value
in your pins. I want us to start
making more pins and uploading them
to your profile. Make sure that you have
consistent branding across our designs. And when you follow these steps, you would definitely see an improvement in your
engagement and growth. So thanks for watching. See you in the next video.
4. Designing A Pinterest Graphic: In this video, we're going to create our first
Pinterest graphic. The first thing you want to do is login to your Canva account. Our CEO on the homepage
gonna come over here where it says are created
design and just click on that. And over here, under
CIS by you and assess for Pinterest or pin. You can select either the first
one or the second option. So I'll go for the second one. So I just click on it and it's going to open in a new tab. So now as you can
see right here, gas well, just a
blank white box. So this is where we're gonna
be adding our content. Now I'm going to show
you guys how to go about creating your graphics. Over to the left-hand side, you find templates
are here on the top. You can select the template help guide you through the
creation process. You can also find elements. So here you can find
our shapes, graphics, icons, videos, photos, and everything you need to
add as your content. You can upload images. You can also add
some texts, right? So I'll go ahead
and add some text, my graphics or select
the subheading. Just click on that. And
I'll say sounds like a simple go ahead and
duplicate this text box. Make sure I selected and come
over here to dotted lines. And click on the Plus button. Just like that and
add some more texts. Say, Ways to go ahead and change the
font of the first steps, right, Dan, come on here. It says Open Science,
so that's a font. Right? Click on the drop-down
arrow and select my font. So I'll go for the slider and I drag the corners to adjust the size. I'll make this bigger. Select everything and
move this up the top. Make this font a bit bigger to make it graphic on ways
to grow your Instagram page. So I want to say something like five simple ways to grow
your Instagram followers. I'm going to do right now is
add like a five right there. So come over here to elements. Camera here to the
search bar and says 45, such as typing five. Go ahead and select this five right there. So I'll
just click on it. Right? So the next thing I'm gonna do is change the
colors right there. So I'll come over here to these two boxes
right there where it says Color and click on that and go ahead and select black, and go to the second color and select the
shadow right there. So just reduce the
size of the font, news jagged over here. The next thing I'm gonna do
is add the shapes are coming over here to the elements
and search for shape. So I'll go ahead and select
that box right there. Click on it and change the color code here
to this color icon. Either select this color item. So just reduce the size of this. That's okay. So I can make this text board selected and
comprehend to be slag board. Click on that. The next thing I'm gonna
do is add more text. So I'm gonna say something like five simple ways to grow
your Instagram followers. Select that, hit the
two dotted lines, click on the plus button. I'm gonna make this bigger. So just go ahead and jump the
corners to make this big. Move it up there. I'll go ahead and
duplicate it again. I'll say Instagram. Go ahead and duplicate it again. I'll go back to the shapes on come over here where it says
graphics and click on that. Select this. Go for the
songwriter. Make this bigger. This to be behind the text. So come over here to
where it says Position, click on that and
come backwards. Change the color. Change
that to that color. So the last thing I'm going to add
an image or IDA. So just come over
here to elements and search for an image
related to Instagram, such as search for Instagram. So come over here to
photos, just click on that. And now I'll select this and just move this
to the bottom. Just adjust the size. So just go ahead and
search for shapes. I'll come back to LMS,
search for shapes. Come here to o, click on that. I'll just scroll down here and select this shape right there. Just go ahead and make this
black circle over here. And last thing is to change
the background color. So just click anywhere in the background and
come over here to the Color Game in now changes
to gray or something. Yeah. I think this one is okay. I can just change things around just to
adjust everything. So move this to the center. The last thing I'm gonna do is come over here to this shape. I'll go ahead and duplicate it. So I'll be here to the
plus Biao was a duplicate. Just move this to the edges. I'm done with my first graphic. So I hope you guys
found this really helpful and I'll see
you in the next video.
5. Design With Canva Templates: In this video, I'm gonna show
you guys how to use some of the templates that
kinda gives us not to create our
Pinterest graphic. To create a new graphic, just come over
here where it says add page and click on that. I'm going to add a
second page right there. I'll go ahead and select the
template for our graphic. On the left-hand
side, right there on the top where it says templates, just go ahead and click that kinda gives you a
lot of templates you can choose from right here. If you like, you
can go ahead and search for templates so you can just type in occured related to whatever you're looking for. Or you can just come
over here and look at the different categories
that cover gives us. Over here we have
food Pinterest pins. Within Pinterest pins, bad
demographics and more. I'll just come over here to food Pinterest pins
and our frequency. Oh, I'll just go ahead and select a
template I'm going to use. So let me just scroll down here. We'll just go ahead and
select this and right edges, click on it and drag down. We can start editing
our content. So I just go ahead and
create a quick post on TO obtain low calorie foods for weight-loss,
something like that. I'll just go ahead
and edit this. Let's say like ten. Over here. We'll just go ahead
and edit this. Low calorie foods. Just go ahead and delete this. Say something like ten low
calorie foods that are surprisingly feeling
something like that. Just come over here
and drag that. Just go ahead and delete that. And I can make
this a bit bigger. So I'll just go ahead
and select that object, the sides to increase
the size of this. All right, so I'll just
duplicate this box right there. Click on the plus
button down there. Select this. Move it a bit up. Now go ahead and duplicate
the text is click on it. Hit that with dotted lines. Click on the plus
button. Edit this. I say something like
weight-loss diets. I'll just go ahead
and add a shape. So come over here to elements. Go ahead and select this. We can change the color over here and click on
that and select white. We can just move this
behind everything. So it can just come
here to position, click on that, and
click on the bag. So I'll just move it all
the way to the bank. Right? Like that.
As you can see, it does really simple. Okay, So I'm done
creating my graphic guys. As you can see,
those super easy. It took me less time to create this one than it
did the first one because I was just editing on a ready-made template by Canva. So in my opinion, actually looks better
than the first one. That's how you go about
creating a graphic using the templates
they cover gives you. That's it for this video, guys, and I'll see you
in the next one.
6. Download Your Graphics: Okay, so the last thing you have to do is just go
ahead and download your graphics to your
computer and you'll be ready to share your
content online. And another thing you can do is publish your pins
trade to Pinterest. You can just come over here and click on publish to Pinterest. And the thing you have
to do is first connect your Pinterest account to your Canva account
is really easy. Just click on Connect
and all you have to do is just login to
your Pinterest account. But now I'm just
gonna show you how to go ahead and download
your graphics. So I just come over here to three dotted lines over
here and click on that. Come over here where it says
download, click on Download. Over here you can
select your file type. Click on the bench, can select
wherever for TYRP1 and the suggested far as PNG Come over here where
it says select Pages, just click on the dropdown
arrow right there. As you can see, our
pages are selected, so I'll click on that. You can select
whichever page you want download first saw, I just go ahead and
download the second page. And click on Done.
Click on Download. As you can see, thus download into my computer right there. Alright, so that's how the gaba download the new
graphics are highly recommend that you guys go
ahead and download your first graphic and applauded
as your class project. I'd taken a look at all
of them and are beginning some suggestions and thus gonna help out a
lot of students. So I hope you found this
class helpful and peace.
7. Conclusion: Well done for completing this class and I wanted
to thank you for taking your time to go through all the lessons and making
it to the end of the class. At this point, you
should already have your first Pinterest
graphic created. If you are following along
and designing with me. If not, then go ahead
and create your fists Pinterest pin and share
it as a class project. I would love to get
some feedback from you. So please let me know
what you think of this class and which
areas you think can be improved to make it even more valuable and better
as time goes by, I'll be taking your
suggestions and adding more content
to improve the class. So thank you once
again and please check us out my other
classes here on Skillshare. If you'd love to learn
more digital marketing and graphic design skills to improve your knowledge and help you
grow your online business. So that's it for me and I'll
see you in the next class. Thank you.
Jack Sichi, Social Media Marketer
