Transcripts
1. Mindful Marketing: Think having a mindful practice
when you share your work online is just as important
as the artwork itself. I want to invite you to
celebrate your photography using design and marketing
skills in Adobe Express. Hi, my name is San Lagos. I am a photographer and mentor and founder
of Lagos Studios. Marketing for me has been
the outreach that my art needed in order to connect
with brands like Adobe, Google, Wix, among others. And with my marketing skills, I've been able to help them celebrate and get
their products and software experienced by so many people
in the communities. At this point, you're marketing your work
because you want your work to be experienced
and celebrated. This class is perfect for the
artist, the entrepreneur, the small business owner
who wants to learn a good and very
efficient workflow in marketing to showcase and get the word out there
of their product, their grand idea, a really cool project that
they're proud of. But you don't want to
spend the entirety of the next year working
on only marketing. But rather, you want
to work more on your craftsmanship and have
more time to spend there. Join us in this class, where you will get to see so much of all of the
cool strategies. Very simple, very consistent
and very easy for beginners. Okay, so if this
class excites you, I hope to see you
in the next lesson, and let's get started. See you on the other side. No.
2. Welcome & Class Project: Hey, everyone, and welcome
to Mindful Marketing. In this class, we're going to explore how to create
marketing that's not only effective but also
authentic and meaningful, connecting your audience with
your art at the forefront. To put that into a
learning perspective, we're going to practice
it in the class project. The class project will
be through a mix and Adobe Express template I've
provided in the resource. Get creative, customize
it with your brand, or use it for an event or a
cost that you care about, and then share your
marketing designs in the project gallery so we can all learn to be inspired
by each other. Mm hmm.
3. Where to celebrate your work!: Do you ever feel
like there's more to the online world than just the usual social
media platforms? In this lesson, we'll
take a mindful journey into the diverse landscape
of online communities. Imagine communities
where you can connect with individuals who generally appreciate your work
and your vision, engage in thoughtful discussions and foster meaningful
connections, and share your work
authentically, free from the pressures of algorithms and fleeting trends. From intimate
artistic collectives to vibrant online galleries, you're gonna love
these new communities. Alright, let's jump right in. We'll explore a
variety of platforms, and each of them has their
own distinct characters, where you can explore
new creative communities beyond the mainstream
social media platforms. If you want to spend
some time slowing down and just
enjoying a nice read, medium.com is a platform for writers, thinkers,
and storytellers. It's a place which I really, really enjoy for a different
type of pace for the day. This is a space that
you can also cater to. Maybe your community is a slow paced kind of
community that likes to learn more about the process through a written format than they do through the
visual part of things. I do have a website
that I absolutely love, too, which caters to
the visual creatives. It's called dribble.com, and dribble.com is a platform,
particularly for designers. It's a place where designers can share their work
and get feedback. And, of course,
find inspiration. I think it's a great place for designers to connect
with other designers, potential clients,
and even employers. These two nooks on the Internet are serving two
separate communities, but they're both equally
focused on getting the art experienced and celebrated
by communities online. Another space that has proven to provide all of
the important things I want from online community
has been behonsott. Hon.net is very much
industry served community. So it's going to be a space
where you get to show off your work, your
beautiful work, and also connect with
future employers, connect with a freelance gig, show off your process. This is a great way to
show off your skill set. So this is a wonderful
space for creatives to hone in to maybe
showcasing their work, right, as well as connecting themselves
with future clients. So I highly recommend
it on that end alone, consider exploring these
alternative communities to mainstream apps and ask yourself these questions along the way to find your best fit. So ask yourself these
three questions. Very simple. What is
the platform's rhythm? Is it a place for quick hits or visual stimulation like
TikTok or Instagram, or is it a place
where people can savor and analyze
images in more depth? This often helps me decide if I should cater to the space with content that is
instantly eye catching or something that invites
longer contemplation. What kind of visuals
are popular here? Are people drawn to highly
polished and edited images, or is there something maybe that is to be appreciated of
rawness and authenticity here? Do they prefer still
images, videos or gifts? So understanding
things like this, like different mediums is the visual language
of the platform, which helps me tailor my
content and could help you tailor your content to resonate more
with that community. And the final question, how do people interact with
visuals on this platform? Do they mostly like
and share or do they leave detailed comments
and engage in discussions? This will tell you
how much context and information you
need to provide with your visuals to encourage
meaningful interactions. For me, this is the
kind of environment and motivation that
I need to keep up the marketing materials
that I want to create for platforms that resonate with
the work that I am sharing. Beyond the usual mainstream
social media platforms, what are other communities
that you can explore? Okay. I'll see you
on the next lesson.
4. Adobe Express overview: Welcome. We're in Adobe Express. A Adobe Express is a fantastic tool that I
use on a daily basis on my small business for anything
that I want to create, to create these
connection points for people out there to get
to know what I'm up to. In Adobe Express,
if you don't have any design experience,
it's totally okay. There's so many
cool templates in here and so many
ways to get started. Here's a quick look at
some of its key benefits. First of all, we've got here a very user friendly interface. It's super intuitive
and easy to navigate. There's thousands of templates, so you can get a head start with professional design templates. One of the things I
like to do instead of scrolling endlessly on
social media is I'll spend some time scrolling
through the templates here on Adobe Express and
favorite some of my favorites so that I
can find a way to start collecting more
curated templates that I can use really quickly
whenever I need them. The counter is a place where
you can plan and schedule your social media content
directly with Adobe Express. And this feature helps
you stay organized and maintain a consistent
posting schedule. And then what's really
cool is that Adobe Express gives you ideas for
you to explore, like, I wish I knew where you
can pass on advice, best practice tips, and they're all for you to consider so that you can create
your materials. So create captions with the
help of an AI assistant. So here, for example, I have an idea of
what I want to write, but I don't actually have
an entire paragraph. And so this will help me
generate even more sentiments, and I can go in there and edit
the final thought process. It's a great way to get started, especially for those
of us who may not be, you know, writers at heart. Rather than scrambling or
doing something every day, this allows you to focus on other parts of the task,
like, for example, creating new work
or interacting with your followers wherever you are choosing to share your work. Mm hmm. I personally would
love to challenge you for a full week content
creation where you design and express four
different posts for Monday, Tuesday, Wednesday and Thursday. And on Friday, you analyze your progress and your impact
on your social platform. When you schedule your post, you get free time to develop
your craft in other areas so that you can
spend more time on the creative side and less
time on the marketing side. Try out the remixb template that I provided on
the Project Gallery. Make your own
experiment, of course, and share it on the
project gallery so we can all see
what you create. And the next lesson,
I will share my marketing creative
workflow using Adobe Express.
5. Design workflow in Adobe Express: Hi everyone. Welcome to this lesson where we
will explore how to use design tools in Adobe Express to create our own
marketing materials. Okay, let's get started. Okay, so here, I want
you to express your art, and this is more suitable
for someone who wants to show off a single piece of work, like, for example, a photograph, and you can convert it into something brand new that becomes a new touch point for somebody
to connect with your art, but it's not the final
art point itself. So here we have a lot of freedom to play around with
different forms of expression for this image that I want to show off
this particular portrait. And I thought it would
be really cool to duplicate all of the images. And using the crop tool, I can go into the
Adobe Express tool and make it into
a circular shape. Once I've done that,
I'm going to zoom into by double clicking to the file itself and try to find a new perspective,
a new angle. So what this does is it
creates a level of intrigue, and you're going to
be more interested in the building parts of this photo and you're going to want to see
the final photo. It's almost like a
teaser of some sorts, and it becomes a new
marketing material that you get to add to
your marketing plan. So I'm going to do a
quick time ups here of how I went about it really fast. And then as a final touch, I like to use this
new feature on Adobe Express called Animate A. And when I use the
Bloom, the popping, the waterfall, all of those are already set up with their
own particular settings. So I'm going to make
sure to visit them and take a look at all the settings to
make it more my own. And then from here,
the last thing we're going to do is add a style effect and let
the design stand out. And this is the final result. For this design, I'm
going to try to do something different because I want the portrait to send out. So the first thing I'm going
to do is make sure that the portraits are
duplicated three times. After that, I'm going to
change the color by adding a duo tone effect on the
Effects panel in Adobe Express. Here you're going to
find some presets, but I can also go into the highlights and shadows
section and make sure to grab a color
from the scene so that it emulates the
same color palette. You can also do other
colors here I've got here, black and white and some
that I've saved in the past. Next, we're going to remove
the object of the background. Make sure you have the
background selected, and select remove background. Select a medium size brush. Once you've selected
the subject, we're going to remove it out
of our background so that our background is able to be animated without the portrait, and we can move it around and
scale it however we want. Finally, I'm going to bring in each portrait independently. What I'm going to do here is use the animation properties
and make sure to go over to each portrait independently and select an
animation like fade, or in my case, I'm going
to be using a blur. There are so many animations
you can use here. In my case, I'm going to use blur and make sure
that it's set up to smooth and a duration of 4 seconds and the
intensity at 1 second. So this makes it a
little bit smoother, and by clicking
the fade check on, you're going to make
it even smoother. And this is the final result. As you can see, using your photography as a
base for a design is a cool way to create an abstract expression for
your marketing materials. And this is going to
be a really cool way for you to experiment with whatever series of images
you may be working with and try to find
a new expression.
6. You made it!: Alright, everyone.
That brings us to the end of our time
together in this class. I hope that you're walking away with not just
new knowledge, but also the inspiration and confidence to put
it into practice. Learning is a journey,
not a destination, so keep exploring, keep creating and never
stop asking questions. I've truly enjoyed sharing this experience with all of you. Stay in touch and don't
forget to share your class in the class project and pay a compliment to
another student. You can also check out my other classes here on Skill Share. Okay, see you on
the other side. No.
