Beginners Guide: Storytelling through Graphic Design and Photography | Cyn Lagos | Skillshare
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Beginners Guide: Storytelling through Graphic Design and Photography

teacher avatar Cyn Lagos, Visual Storyteller

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Intro

      2:12

    • 2.

      Welcome

      2:01

    • 3.

      Class Project

      1:31

    • 4.

      The Stories in your Photographs

      3:36

    • 5.

      Selecting Your Hero Shot

      1:23

    • 6.

      Typography Guide and Resources

      4:55

    • 7.

      Structure of Storytelling

      6:01

    • 8.

      Sketching and Brainstorming

      8:07

    • 9.

      Photoshop Workflow

      1:55

    • 10.

      Photoshop Foundation

      7:27

    • 11.

      Photoshop Digitizing Graphics

      8:03

    • 12.

      Photoshop Storytelling Design Workflow

      13:12

    • 13.

      Bonus Animation

      4:12

    • 14.

      You Made It!

      0:47

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About This Class

Are you a Photographer wanting to expand your knowledge of Graphic Design for your online storytelling?

If so, my friend, this class is gonna be a blast! This Skillshare class is an entertaining way to learn Graphic Design principles focused on storytelling with your Photographs as your main inspiration. We will dive into our archives of imagery to carefully observe our Photographs and access a special inspirational guide to your design choices!

In this class, you'll learn how to use visual elements to create stories that are both visually appealing and emotionally resonant. We'll cover everything from layout design to typography, and photography. By the end of the class, you'll be able to create stunning visuals that will tell your stories in a way that leaves a lasting impression.

THIS IS FOR YOU IF:

Skill Growth 
If you are a Photographer looking to uplevel your visual storytelling skills with Graphic Design.

Personal Growth
If you want to make a stronger impact online by sharing the stories in your Photographs.

Career Advancement
If you are a content creator looking to boost your skills in social media marketing anchored on visual storytelling.


  • Typography

  • Digital Graphics 

  • Layout Design

  • & of course, Photography!

What’s even better, in this class I’ve also got you covered on a beginner's guide to using Adobe Photoshop to get familiar with the tools and techniques for creating visual stories from sketch to the digital realm.


Learning is a lifelong journey — Learn everything you need to know to navigate storytelling with this class, see you inside!

 

Meet Your Teacher

Teacher Profile Image

Cyn Lagos

Visual Storyteller

Top Teacher

Cyn Lagos is a Latin American visual storyteller with a focus on multi-diverse digital expressions; Street Photography, Graphic Design, and immersive technology. Because of her personal journey as an immigrant pursuing the American Dream, Cyn has embarked on a mission to inspire social change and educate the world on conscious visual storytelling.

Cyn Lagos has been remarked on by global tech companies such as Facebook, Google, and Instagram. Most notably, she was awarded the Adobe Creative Residency, where she cultivated the passions of aspiring artists by mentoring them in the techniques of Visual Language that advocate Storytelling via a more empathic lens.

Longer-term, Cyn Lagos aspires to focus her craft on philanthropic efforts using her technical p... See full profile

Level: Beginner

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Transcripts

7. Structure of Storytelling: Great, Let's dive in into the structure of Storytelling. This lesson, we will talk about the importance of the intro, the reward, the outro, and the conclusion. Now, this structure can be flipped upside down, it can be rearranged, you can break all the rules. In fact, I encourage you to break all the rules. And the structure of storytelling. What I want to explore is a foundation of how to begin a story. So the cover is going to be or act as almost a summary or preview or a very tantalizing trailer. That's gonna get you to click Next. It's going to get you eager to see more. Imagine all these really cool covers that you've always seen. You've seen the cover of a blockbuster film. And it just has all of these different elements that help you kinda gain an understanding of the mood of the movie or the scene that is going to come next. It's important to maybe have in mind a few keywords that can help you create a tidal more than a description, but it's a sentence, it's a conviction. So try to consider keywords or perhaps a whole sentence that allows you to describe this particular set of images that you've collected. And this has helped me just to get a sense of how I'm going to guide my viewer into a story. A key elements of your intro is to showcase why it matters. In the beginning, you're able to really divulge on why it mattered to you. I think it's a really special space to really be honest with your audience and allow for a more meaningful connection through your words or through your Photography. Don't be afraid to really relay your emotions, your sensible emotions about what it felt like to be there that day. If, for example, you are showcasing a photo session that is a bit more on the side of journalism. Maybe you can explain what it felt like to be on the other side of that lens experiencing those events. The intro is a special place to express your story and let your audience know that there are about to embark on a very special journey. Okay, So we've gotten to my favorite part, the reward. The reward section is where we get to highlight the most important image in your photographic series. This section is where all of your hero images shine. And we will be emphasizing this by creating a Graphic Design Layout that really highlights our images and really pronounces this reward point of our storyline. A tip I like to give you is to reserve all of your best images for this section. All of your most highlighted moments for this section, especially if you find that you can express herself even more about why this story matters to you. Reserve this for the mid point of our storyline where your audience can really feel the weight of that reward. This is also the section in my stories that I like to involve my audience by either asking a question or maybe leaving a common section for them to let me know what they think. So far. Though we're free to dress it up and really make this moment feel like a reward for your audience. Let's talk about the outro. The outro is about collecting your final thoughts, allowing the audience to get a perspective on something you maybe learned throughout your journey. Maybe it's a resolve, something that gives the audience a sense that you've come to a new perspective. This is going to get them to feel also embarked in your ideas and your thought process within this storyline. We made it to the conclusion of our story structure. Now this section is much like the previous one, with a little bit of a twist. This section is also important to be able to leave a few resources behind. For example, your website or your most recent project. It is important to have this part of your story because it allows the viewer to understand that this story has come to a close. It's also a moment to highlight the voice of the author. That's you to be able to leave some final statements and most importantly, forms of connecting further. Key takeaway of this lesson is that this is a structural foundation. This is going to help us in translating a visual stories and mediums like social media on your portfolios, on your websites. It's always going to be available to you whenever you want to look at it to be able to start a story. Great. Now let's get to sketching the visual ideas that were sparked by this lesson 8. Sketching and Brainstorming: So for me and Graphic Design and being able to create my own story boarding and being able to draw before I get started on Design is very important, is a very vital step in my process. In the very first stages of my Graphic Design Development, I would jump directly into the computer and I would find myself sort of slowly pushing the pixels around, hoping that my idea would just somehow manifest in front of me. But being able to fluidly and quite natively just use a paper and pen to draw out my ideas is a much more efficient process to allow myself to draw and redraw the type of concepts that are rolling around in my head. When it comes to storyboard, what I want you to think about is the different ways that we're going to bring in all the elements together and allow yourself to arrange and rearrange the pieces. Okay, Now you have your printed template ready. Find your favorite markers or maybe a pencil, sharpener those pencils and start drawing all of your elements. So let's get started. Right away. I like to begin with simple shapes, like circles, rectangles, lines, dots, things like this, are very easy to translate into the digital space. But also they're visible everywhere. If you start to pay attention to your surroundings, you will see that they exist organically and almost everything we see. Let's do a bit of a freestyle exercise here to find a pattern with a simple shape. How about we start with a simple symbol and do an X or across and to create a pattern out of that already starts to look really, really interesting. Now this can hold a degree of symbolism, or it can just be for the purpose of framing your design. And both are good or purchase in Graphic Design, Patterns and Graphics don't have to take on the heavy burden of symbolism and the way that a logo may have to. But it does help to have some intention behind it. For me, finding these organic patterns and shapes in my Photography feels like a nice element that can help unify my Design with my photo series. For example, if I was photographing the ocean, I might want to borrow the simple metaphoric version of the ocean and create a pattern here that looks like waves. Something as simple as lines can really create an effect. And the goal here is to just continue to draw. And you can start to begin to feel that you can have a level of control over your ideas and your sense of Layout, even when we're drawing patterns. This exercise can be very therapeutic and I find myself using it quite often and it starts to get my brain thinking, even when I don't have a project than mind. It allows my mind too often be self educating in the space of Design, Graphic Design is specifically full of abstract elements that have a meaning or a purpose within a design. Trying out this exercise should be able to help you get in tune with your Graphic Design mentality and give you a sense of how to approach it in the digital space. Later on this exercise, I want to encourage you to be observant. Consider the patterns, textures, and repetitive elements that you see in your Photographs. Maybe you see circles, there's lots of clouds. Maybe you can borrow from that shape and translate it into a simple shape. Use this exercise to exercise your mind on Graphic Design Ideas and visuals. Remember, the goal of this lesson is to gain a level of discernment of the different pieces that builds a Graphic Design Now that we've created our Graphics, let's keep them in mind as we move on to sketching our layout designs. The first step I would like to take is to make a shortlist of the things I wanted to put within my design. Sometimes it's a style, sometimes is something direct, like my Typography, my Graphics, and my images. At this stage of the process, I like using placeholder words like sub-headline, headline, and texts. A big reason why I like sketching before jumping into a computer is that here I can play with the positioning hierarchy of all of my elements in a way that it's a little bit more free form. I'm a visual artist, so I'm going to be using different colored pens to help me visualize where the graphics are going to go, the texts and the images. This first Layout, I'm already attempting a unconventional approach to my texts, placing it around the frame the way I would a Graphic. And this next Layout, I'm going to make Typography a more prevalent elements by bouncing the different characters around my design. Typography characters are also Graphic Elements and you can approach placing them around your layout in the same way. I'm going to make notations here of where my imagery is going to go. So that when I look back at this sketch as a reference, I can remember all of my different ideas. I'm keeping in mind all the different Graphics that we just sketched so that I can find a way to include them within this new Layout. I think of those Graphics as a way to frame my scene. It allows it to be almost a window into the elements that I want the viewer to see, in this case, the imagery. So I'm going to be predominantly placing my Graphics all around the frame. I also find new ways to experiment with the placing of my images. They don't have to always take up the entire space and just be a background image. They could also be placed with an, a bounding box. They can be repeated to create more intrigue that can be a little bit more playful. And the sketching process is letting me explore and experiment. Approach I like to take is squinting my eyes to see the element that is more prevalent. Don't be afraid to leave some elements out of the scene if it's not helping, the main objective of highlighting your images. The goal of Layout Design is to find a balance between all the different elements you bring into the scene of. Next, let's dive into Photoshop to create our designs. 9. Photoshop Workflow : I'm really happy that you've been at the spar and I'm really excited to get started in photoshop, where we will be putting together all of our elements are Typography, Graphic patterns are Photography, and we will be experimenting with Layout Design. The goal of this lesson is to get more acquainted with photoshop and learn how using Photoshop artboards, we can put together some really cool experimental layouts that we can later share on social media. Keep in mind that up to this point, we've done a lot of work beforehand that's going to help us and our process and the digital space we will be using. All of our sketch references are concepts and ideas that we arrived that during our Photo selection process. And we will be bringing all of those elements together to understand how they work together in terms of hierarchy and how they can become cohesive. In the final presentation. If you're proficient and Photoshop, this would be a time to get acquainted with a different Workflow than perhaps you can begin to adapt into your own. If you're not that acquainted with Photoshop. This will be a great introduction into how Great different layout designs that can, you can reuse and repurpose down the road. First, let's take a gander at what our final project will look like. And don't feel overwhelmed. This will have a sense of repetition. We will get familiar with the tools and techniques in Photoshop. Okay, ready, let's fire up photoshop 13. Bonus Animation: You Made it to the bonus class. So we're going to jump back into Photoshop, where we're going to learn how to create frame-by-frame animation to create a very engaging and cool and traction for your audience online. Now this part is really interesting to me because the way that we interact on different platforms really changes the way that we engage with our audience. In this case, the interaction is a touch-based user interface. So when you click on your stories, you're able to tap, tap along the way as the story moves forward. So we're going to use that to our advantage and consider those options as we create frames by iframes on Photoshop. Okay, now that we know that we want to engage our viewers through the user interaction of tapping on the screen. Let's jump into Photoshop and learn how we can prep our current artwork to make that magic happen, I saved a new PSD file with a singular artboard in order to demonstrate this effect. But you can create this effect also within your current working file. The first thing I'm going to do is study my artwork. I can turn off the visibility to see how that frame to frame effect will come into action with our vision in mind, let's duplicate our artwork. The number of artboards are going to determine the duration of your effect. And it's also going to result in the number of taps on the screen. In each artboard, we're going to begin to remove the visibility of each element. Once we're ready, we can export our artboards and upload them into Instagram to create the effect. This animation effect is a special way to reveal your images and create a level of interactivity with your audience. Oh, hi, welcome to Adobe Express, marketing tool for both creators and establish designers. Adobe Express has multiple design templates that give you a kickstart to your design process. All the lessons we learned in this class will give you a better understanding on how to approach resources like these and maintain a strong sensibility for your own style of Typography, Graphics, and design layout. But we're going to be using the Adobe Express Animation tools to give our photoshop artwork a boost in engagement. Because Adobe Express is part of the Adobe ecosystem, we're able to use it as a companion tool to photoshop. I am simply going to upload my PSD file with my selected artboard. And it takes a little bit of time to collect the assets within my file. Once it's ready, I can see all my independent layers on the right-hand side, and we're ready to animate, will begin by selecting our Graphics and reviewing all of our Animation options. I like how we have three different options we have in looping and out animations. The N is the way that our Graphics enter the scene and out the way they exit. Looping is going to be in animation. That's going to happen throughout the duration of our scene. You have more control over your animation. You can control the speed and intensity of each animation and make it your own. At this point, I welcome you to explore all the different options that you have available and see which ones are the ones that work for your design. I really enjoy making my animations playful, so I'm going to include a variety within my Graphics and also within my text. Once you're ready, you can export as an mp4 at high-definition ten ADP, and even at four K. And that's it. We've conquered our bonus and we've created two effects of animation that will create a boost and our engagement while sharing our stories with the World Wide Web