Make an Electronic Press Kit & Promote Your Movie to Film Festivals | Sherene Strausberg | Skillshare

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Make an Electronic Press Kit & Promote Your Movie to Film Festivals

teacher avatar Sherene Strausberg, Filmmaker, Animator & Composer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Intro: Welcome and Introduction


    • 2.

      What is an EPK?


    • 3.

      Overview of an EPK


    • 4.

      Setting Up an EPK Template


    • 5.

      Title Page & Film Poster


    • 6.

      Logline & Synopsis


    • 7.

      Director’s Statement


    • 8.

      Cast and Crew Biographies


    • 9.

      Technical Info/Film Specs


    • 10.

      Q & As


    • 11.

      Film Stills


    • 12.

      What is a Digital Footprint?


    • 13.

      Website/Social Media


    • 14.

      Making a Trailer


    • 15.

      Festivals & Awards


    • 16.

      Press & Reviews


    • 17.

      Contact Info/Closing Page and Export


    • 18.

      Final Takeaways


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About This Class

If you’ve made a stellar independent film that’s ready to submit to film festivals, then you’ll need to make an Electronic Press Kit (EPK) and other marketing materials to get your film ready for festivals! 

Sherene’s films have screened at over 60 film festivals worldwide, and has mentored other filmmakers on how to put together an EPK. 

In this class you’ll learn:

  • How to make a template for your EPK that has the unique style and feel of your film
  • What elements to include in the EPK and what order they should be in
  • What makes a good logline, synopsis and biographies
  • What is a director’s statement and how to write it
  • What technical information or specs are needed about your film
  • What to include in the Q & A section and prepare for answering live at festivals
  • Which images or film stills are best to include in the EPK
  • Setting up your digital footprint - the film’s website and social media handles
  • Setting up your Vimeo or YouTube channel and tips for making a trailer

This class is best for producers, filmmakers, documentarians, film editors and animators who have completed film and are considering, or have already submitted to, film festivals. If you’re still in the process of making a film, this class is helpful as long as you’re in the post-production phase of your film.

Meet Your Teacher

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Sherene Strausberg

Filmmaker, Animator & Composer

Level: Beginner

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1. Intro: Welcome and Introduction : If you're a director, producer or animator gearing up to submit your film to festivals, then you're in the right place. Hello, I'm Sherene Strausberg, a filmmaker and motion designer based in New York, where I run my animation studio, 87th Street Creative. In this class, I'll guide you through the process of getting your animated or live action film festival ready, covering all the essential marketing aspects. Our main project will involve crafting an EPK, which stands for electronic press kit. Including elements like the film poster, director statement, biographies, a log line, synopsis, film stills, and more. As we work on this, we'll also delve into building your film's digital presence on social media, websites and platforms like Vimeo or YouTube. I'll provide insights on creating an effective trailer and preparing for those inevitable Q and A sessions. Information you can incorporate into your EPK, as FAQs. All you need to follow along is a basic word processor or page layout tool like Microsoft Word, Apples pages, or the free Google Docs. If you're looking for extra features, you can explore Canva, but with optional subscription for Canva Pro or Adobe software like Photoshop, Illustrator, or Indesign with a monthly subscription. While I'll be demonstrating with Adobe Indesign, the principles apply across these tools. Before diving into animation, I spent a decade in Hollywood as a film composer and sound engineer, attending numerous film festivals. My own animated shorts have graced over 50 festivals worldwide, earning several accolades. I'm thrilled to share my insights with all of you incredible filmmakers who aspire to make a big impact on the global film festival stage. So let's kick things off! 2. What is an EPK?: All right, let's talk about EPKs, electronic press kits, a game changer for promoting your film in festivals or seeking distribution. Picture it as a digital showpiece, subtly shaping how your creative endeavor steps into the limelight. While some might see it as mere promotion, those in the loop recognize its power in crafting a captivating narrative around their artistic pursuits. EPKs vary based on your film, so there's no rigid template. I'll walk you through some common practices, but feel free to add your own unique touch. EPKs aren't exclusive to films, they're also used for book releases, music albums, and even in the realms of corporations, brands, and politics. In this class, our focus is on harnessing EPKs for independent films. Also, your EPK can serve different functionalities depending on where you are in the production process. It's possible your EPK could function more as an elevator pitch or proof of concept in pre-production if you're raising funding and initial awareness of your film. For the purpose of this class, we will focus on creating an EPK for a finished or nearly finished film. Preparing to do a film festival run and seeking distribution. Think of an EPK as a digital resume for your film, usually a multi page PDF. It's your promotional package, a resource for media outlets, the press, and film festivals. It also becomes your go to when festivals seek specific info post acceptance, streamlining the film festival form filling process. Now let's delve deeper and get into the nitty greedy details. Let's dive in. 3. Overview of an EPK: Now let's break down the components of an EPK, blending visuals and text seamlessly. First up the visual elements, ensure your film poster takes center stage, accompanied by additional stills, capturing moments from pre production, production, post production, and perhaps some red carpet and award snapshots. Oh, and don't forget those headshots too. Now onto the text elements. Get ready to craft a compelling log line, a captivating synopsis, a director statement, biographies, technical details and film specs like equipment, software and techniques used. Next, your contact info which is crucial, including links to all your social media handles, website, trailer, and IMDB page. But we're not done yet, sprinkle in additional elements such as reviews, press coverage, funding or grant acknowledgments, A rundown of screenings, festivals, awards, complete with those film festival laurels. And for that extra umph, throw in links to any blog posts or podcast episodes where you've shared the journey of your film. Before we deep dive into the specifics of each element, let's talk about setting up a template. A vital step we'll tackle in our next lesson. Ready to roll. 4. Setting Up an EPK Template: All right, let's talk about crafting your EPK. It can be as straightforward or as intricate as you would like. You've got options. You can snag a template online from platforms like Webflow, Wicks, Square Space, Wordpress, Adobe Vado, or Canva Easy. Right now, if you're up for the challenge, you can customize your own template using Adobe software like Photoshop Illustrator, or in design. Or keep it simple with Microsoft Word or Google Docs. Setting up a custom template can be a great option as it ensures total artistic control. Let me share a great example of a custom template created for a film called Curiosity about a Mailman. They used an off white background with alternating red and blue stripes, giving each page an envelope or package like feel, bringing in a fun component of the main characters job. Here's another example. In my own EPK, I used artwork by the illustrator Caitlin B. Alexander that was animated in the film. Placing different illustrations strategically on each page, and blending it with background colors for a seamless look with space left for text to be added. Orientation matters to portrait or landscape. Consider how people will view it on a phone, a desktop monitor, a laptop tablets. Pick what suits your audience. Here is an example of a great EPK for the animated film, Little T, that is done horizontally. So you can see that either format works. If in doubt, go portrait, especially if your photos lean more towards vertical or if you don't have a strong preference. Now for this class, I'll show you the ropes using Adobe in design. But remember, any tool I mentioned earlier will do the trick. Make your EPK, an extension of your film color schemes, fonts, and overall design should echo your film's mood and style. Bring in visual elements like the font from your title, the closing credits, or lower thirds if it's a documentary. Now let's open up design and set up a custom template. Make a new document by clicking on new file and a new document window will open. Make sure the width is set to 8.5 " and the height is set to 11 ". Start with ten pages, you can always add more and a single column, and then click Create, then set up the master pages. We don't need to go too deep into understanding master pages in design or any other program, just know that you can make adjustments to a master page, in this case the a parent. And they will be applied to all the pages that have already been assigned to the a parent below. If you want to change the background colors or artwork on each and every page, you can skip this step and simply edit each page one at a time. But if you'd like to make a default color or set a footer or header, those should be applied to the a parent. Let's begin by double clicking the page icon for a parent. And then choosing a background color for every page by selecting the rectangle tool in the tool bar on the left. And then double click on the top left corner of the page and type in 8.5 " for width and 11 " for height in the options for the rectangle. And hit okay. Then in the Properties panel, double click the box next to the word fill under appearance. Next, select the color pallet icon, which is the middle box of the three options in the pop up window. And choose your color using the eye dropper tool. Or if you don't want to use a solid color, you can select the third box on the right and select gradient. And then choose a linear or radial gradient in the type menu. And adjust the colors anyway you'd like. Alternatively, you can choose artwork to place on the master page by going to the file menu. Choosing Place. Selecting artwork from your computer, press Okay. And then click on the top left corner to place it on the page. Then you can add in any additional elements that will go on every page, like the film's title or website, by choosing the type tool in the toolbox and drawing a text box anywhere on the page, typing in the box. And then using the properties panel to choose the font size, color, paragraph alignment, and page alignment. Now that the master template is done, are you ready to break down the EPK page by page? Let's get to it. 5. Title Page & Film Poster: The title page for your EPK is important as it's the first impression someone gets of your film. This page sets the tone and it's where your film gets its initial spotlight. It can be as simple as your film poster or a blend of key art with the title. When I say key art, think of an animated shot of the main character or a significant snapshot of a live action scene, perhaps the opening or closing shot of your film. If there's a standout shot, not on the poster, the page is its prime spot. In my first EPK, I use the opening shot from the film on the EPK's title page, which set a nice vibe from the start. And then place the film poster on page two. If your title flaunts a unique font, showcase it on the title page before it graces the poster. Got laurels, reviews or ratings to flaunt, then place them on the cover page. They deserve the spotlight. Two, there are countless ways to approach the first page, but having a title page at the forefront followed by the poster on page two, works smoothly. Before we move forward, let's quickly touch on the film poster. Key elements include a bold and legible title, clear key, art photo or illustration, an optional tag line, and the billing block at the bottom, a cluster of movie credits. Check out the font SF movie poster from Shy Foundry. For that classic movie poster, look available for just $20 in large studio film productions. The DGA Directors Guild of America and WGA Writers Guild of America have a number of rules in the directors and writers contracts about how the credits will be done on the poster, such as the size and the order. Furthermore, your actors might have stipulations in their contracts about this as well. If you have an independent film, you may not have any reason to follow these rules. I'll link to an article below. For a deeper dive, if you're interested in learning more, consider adding your website or social media links at the posters bottom for extra visibility. We'll tackle these links in more detail later on. Ready for the next page. Let's keep going. 6. Logline & Synopsis: Moving on to page three, that's where the log line and synopsis takes the spotlight. But first, what's a log line? It's a concise summary of your film, highlighting the central conflict and often infused with an emotional hook to spark interest, typically less than 50 words. Sometimes it aligns with the film's tag line found on the poster. For instance, in space, no one can hear you. Scream is for the movie Alien, or there are 3.7 trillion fish in the ocean. They're looking for one for the movie, Finding Nemo. Yet in cases like Fight Club, the tag line, mischief, mayhem, soap, differs from the log line, which delves deeper into the plot. An insomniac office worker and a devil may care soap maker form an underground fight club that evolves into something much, much more. Understanding the log lines importance is key. It serves as the Hook Festival program is used to draw attendees to your screening, whether on the festival website or in printed programs. The log line might be the only text about your film displayed if space is limited, but if there's room, the entire synopsis may also find its place. Speaking of a synopsis, having three versions is a smart move. Short, medium, and long. The short one. A compact paragraph with the title, genre, log line, and story line. Two to three sentences. The medium one is two paragraphs delving into major plot points and lead characters. The longest, up to three to four paragraphs gives a full page immersive experience with additional key characters and plot lines. Including both the log line and synopsis on a single page is a good presentation choice. You don't need to include all three versions of the synopsis on the page. Simply have them available to you and choose which one you'd like to include on the EPK page. Now that page three is covered, let's proceed to the next page, ready for more. Let's dive in. 7. Director’s Statement: Now let's chat about the director's statement. A page in the EPK I hold dear because I've worn the director's hat on two films. So it's your chance to express yourself, to dive into why you made the film. What fueled your motivation, or inspiration, or the vision that drove the project? This statement is a gem in your EPK. Give it the attention it deserves. It can easily take up a full page in your EPK. One to four paragraphs of three to four sentences each. Should do the trick. Also, keep in mind that Instagram, a potential platform for festival promotion, has a character limit for post 2,200 which averages about 400 words. So if you want to keep your director statement within that limit, any festival that promotes your film on their Instagram feed would be able to share your director statement in its entirety. If you're stuck on what to write about your film. Here are some prompts to kickstart your director statement. Let's break them into three categories. Why, who, and what for. Why I made this film? Or I was motivated to make this film because for who? The work of this director inspired me because or the script about this character interested me or I cast this actor or actress, or I worked with this cinematographer or composer for what funding for the film came from these resources and the production process. I made the film with this look and style, craft this statement with care. It's not just a page. It's a launching pad for a deeper discussion of your film in the Q and A section. Also, if you're planning to submit to film festivals, chances are you will utilize the website Film Freeway, a widely used submission platform. And here's the thing. The director statement often gets neglected when setting up your project on Film Freeway. Let me demonstrate how to add it. Once you've uploaded a film to your Film Freeway account, go to My Projects. Click the Project file button and scroll to the bottom of the page. Click on the button that says Director Statement and Paste the text you wrote in the box for the director statement. Then click Save Information. Now onto the next page. 8. Cast and Crew Biographies: Now let's delve into the biographies, an important section in your EPK. Depending on your project size and the number of contributors, this section can span from a single page to several pages. For the full biographies, focus on the main creators, the producer, director, and screenwriter. And for animated films, the illustrator and animator might take the spotlight for these key creatives. It's wise to have an extended and a short bio. The extended bio, roughly three paragraphs of two to four sentences each. Starts with the basics, who they are, where they're from, and their role in the film. If someone stops reading after the first paragraph, they should have a solid understanding of who you are. The second and third paragraphs dive deeper, touching on educational background, industry experience, and personal details. The short bio is a condensed version, mainly the first paragraph from the extended one, and perhaps the last sentence of the extended one. While you might not include the short version in the EPK, keep it handy. Festivals often have character award limits, say, 150 to 200 words for biographies. Now you can extend the biography section to include the remaining lead creatives behind the film and two to four key cast members or voice over artists. The length of these bios may vary based on the actors name recognition or experience. But about two paragraphs of three to four sentence each will usually suffice. Don't forget to include high quality, high resolution headshots with a photo credit for each. Lastly, be sure to proofread and edit all of this text and the text throughout the entire EPK very carefully. You might have a cast and crew of well over 100 people. Ask someone on your crew to look over your EPK to avoid any typos and misspelling of anyone's name. Let's keep the momentum going and go on to the next page. 9. Technical Info/Film Specs: Now let's talk about the technical info and specifications of your film. A section that might not seem crucial at first, but you never know when someone might throw a question at you about how you shot, animated, or crafted some aspect of your film, right down to the font in your title sequence. Let's equip you with the details to include in this section. This is where you should include the TRT, or Total running time, written like this, for hours, minutes, and seconds, with some festivals preferring it rounded to the nearest minute. For animated films, consider detailing the software, plug ins, render engines or techniques used, be it stop motion or cell animation, et cetera. In the case of live action films include film equipment, film stock, if not shot digitally, camera lenses, editing software, other software and lighting techniques. Regardless of your film's nature, you can touch on where you sourced music tracks, sound effects, voice over artists, and how the sound design and audio mix were crafted. Don't forget to list your frame rate, aspect ratio, color finish, and audio specs like Dolby 5.1 Lastly, note the country of origin and genre. Also ensure your film specs align with the technical requirements of various distribution platforms based on where your film will be distributed in your EPK. Feel free to make this section as detailed or concise as you'd like. If the technical info isn't extensive, you might even include it on the same page as your contact info at the end. Now onto the next section. 10. Q & As: Let's shift our focus to the Q and A section. Question and answer. A crucial part akin to the director's statement, also known as FAQ's Frequently asked questions. This section provides an opportunity to delve deeper into certain aspects of your film. Imagine questions like what inspired you to make this film? Or how did you find the cast and crew? It's a chance to offer deeper insights. Consider this section in your EPK, like it's questions a festival programmer or audience member might ask. Picture yourself on a festival panel. What questions might panelists receive? I recall a moderator once asking me, what question do you wish I had asked about your film? It's a moment for anecdotes, behind the scenes tales, or some fun stories to enrich the conversation. I answered the moderator's question by saying, I wish someone had asked me about the score of my film. Since most animators aren't also film composers like myself, I was able to share the experience of creating the soundtrack to my own film from a piece I had written almost ten years earlier when I was still working as a film composer For your EPK, aim for four to six well crafted questions, providing thoughtful answers in one to two paragraphs each. You can span this over two pages if needed, but keeping it concise is key. Two pages, Max. Take a cue from a great example of this short films Q and A section featuring questions about inspiration, character, back stories, favorite scenes, navigating filmmaking during the pandemic and future plans for the film as a TV series. The way they incorporated key images from the film poster works really well too. As you craft these questions and answers, get comfortable with them. Picture yourself at a festival, microphone in hand, engaging with an audience eager to learn more about you and your film. So go ahead, infuse those Q and A pages with your unique insights and get ready to confidently share your story at festivals. And if you need further inspiration, go and attend a film festival. And stay for the Q and A section after the screening. And listen carefully to the audience's questions and how the filmmakers answer them. That should get your wheels turning. 11. Film Stills: Now let's explore the page of film. Steals a canvas to showcase visual moments from pre production, production, and post production. This is your chance to unveil the BTS, or behind the scenes, providing a glimpse of your cast and crew collaborating. It's like pulling back the curtain, letting those who dive into your EEPK to witness the intricate process behind making your film. Consider it a visual storytelling opportunity. Take for instance this example page of film stills here. See how images from the productions show the narrative of filmmaking. You can see the director in action collaborating with actors and glimpses of the film equipment in use. An excellent way to capture both the cast and crew dynamics. Even in animated films, behind the scenes moments can still be shared, possibly with screenshots of animated layers or shots of voiceover actors in the studio. In my animated films PK, I showcase these elements to offer a unique perspective. You could also export still images of key animated moments to spotlight them. Typically, this section is a single page and some filmmakers opt to skip it if there aren't ideal shots to share. Consider it a nice to have rather than absolutely necessary. As you weave images into your EPK, think of them as a visual journey complementing your narrative. Now whether it's capturing the magic of live action or the intricate layers of animation, this section adds a vibrant dimension to your PK. Go ahead, let your visuals tell a story that words alone can't convey. 12. What is a Digital Footprint?: According to Wikipedia, a digital footprint is one's unique set of traceable digital activities actions, contributions, and communications manifested on the Internet or digital devices. So what does that mean? Basically, it includes everything from your website and social media posts to blogs, articles, reviews, interviews, and podcast episodes. It encompasses a wide array of online engagements. Why does this matter? Well, it's a powerful means to promote your film and narrate your filmmaking journey. When it comes to your EPK, it's essential to dedicate a separate page to link all these digital properties. You can neatly categorize them. Links specific to the film, like the website, video or Youtube handles and social media accounts, plus another section for the director or producer's IMDB page or their individual social media handles. Just to clarify, IMDB stands for Internet Movie Database. It's the go to place where people source information about movies. You want to submit your film to IMDB as soon as possible even before the film is completed. To add a visual flare, consider using familiar social media icons as image thumbnails that you can find online, royalty free. Additionally, in various word processing or desktop publishing tools, you can make these icons and the text hyperlinked. This means that when someone opens the PDF, they can directly access the associated website by clicking on them. In our upcoming lesson, we'll delve into the specifics of crafting an effective website and leveraging social media for your film. So get ready for a more detailed exploration of a digital footprint in our next lesson. 13. Website/Social Media : Having a dedicated website for your film is like opening a window to a world of information. You can go beyond your EPP incorporating film clips, outtakes, short scenes, behind the scenes, glimpses, and even audition tapes. But what if you don't want to create a new website for every film? Fear not. You can have a website for your production company or your name. And set up a URL for your film that seamlessly redirects users to your own website. For instance, during the film festival run of my film. Cool for you. I set up the URL cool for Redirecting straight to my own website, Sharen Visitors could dive into details about cool for you and explore other ongoing projects. After the festival run, I effortlessly cancel the URL. Updating links in my EPK to guide users to my main website. Now onto social media, another great place to promote your film. Much like the website, you can set up accounts for each film you do. Or if you want to grow your followers a lot over a longer period of time. You can set up your social media sites to be your name or your company name, and then always use the same hashtags when referring to your film, such as hashtag, film title. It's up to you which social media sites to be on or not. As of now, there's many options, but the three most commonly used by filmmakers include Facebook, Instagram, and X. Formerly Twitter. But don't overlook Linked in Pinters and Tiktok Two, since different audiences are sometimes on different platforms, try to post content where you think your audience most likely will follow you and comment on your post. If you're a seasoned filmmaker with IMDB credits, including a link to your IMDB account is a smart move. Also sign up for an IMDB pro account for more control over your profile and film submissions. Your IMDB pro account can be a bit challenging to navigate and you'll need to constantly make updates on your page as you get into film festivals or get distribution. Get comfortable using IMDB as soon as possible. Now choose your social media account names wisely, trying to be as consistent across platforms as possible. You really have to consider character limits for your social media handles. Facebook, Instagram, Pinterest, X and Tiktok have different constraints. As of now, Facebook is five to 50 characters, Instagram, Tiktok and Pinterest are 30 characters, and X is 15 characters. The challenge lies in X, since it's the fewest number of characters for account names, so plan accordingly to maintain consistency. It's usually best to figure out your account name for X and then go on to Instagram, Tiktok, Pinterest, and Facebook. They match before finalizing any social media account names, check for a website's URL availability. If your film title is a common word or phrase like learning to love, consider variations like learning to love or learning to But then your social media handle on X will be too long. So you'd have to choose something like learn to love movie, using the number two to keep it within 15 characters or learn to love film. The big takeaway here is that it's important to elevate your films digital presence to create some buzz interest in your movie. To market, promote, and raise awareness of your film. 14. Making a Trailer: Let's dive into the essential role of video platforms in showcasing your film beyond your social media and website. Having a presence on Youtube or Vimeo is crucial. Primarily, this is where you'll host your trailer, ensuring it's easily viewable without affecting your website's load. Times. Trailers are dynamic advertisements for your film and could range from 15 seconds to 2 minutes. They serve as your film poster in video format, introducing the title, logline, director and producer names, and lead cast members. You could even craft different versions and lengths as festivals may feature them in their own promos for the festival. A trailer's three act structure is vital. Begin by introducing the main character, setting and premise. The middle intensifies the conflict, and the delivers a climax. When crafting a trailer, follow these guidelines. Showcase stunning scenes without spoilers. Use voice over dialogue or text to narrate carefully. Select music and sound effects, highlight notable names, include a call to action, showcase laurels, and incorporate any rave reviews. Once your trailer is ready, set up a Youtube or Vimeo account. Both are free, though you could consider a paid Vimeo account for extra features. Include the trailer link in your EPK alongside the website, and social media links. Beyond trailers, you can upload your entire film to Youtube or Vimeo, keeping it unlisted or password protected until your festival run concludes. Film festivals often require film submissions via a link allowing you to control, download, access through these video platforms. Invest time in crafting an excellent trailer and familiarize yourself with the chosen video platform. For example, Vimeo enables easy trailer updates, keeping any comments or number of views while Youtube requires re uploading and losing your page statistics. Now let's move on to the next page of your EPK. 15. Festivals & Awards: The festivals and Awards page becomes a significant addition to your EPK. As your film screenings and accolades grow, ideally you should introduce this page once your film has been accepted into two to three festivals, any nominations, honorable mentions or recognitions, including being a finalist or semifinalist, should find a place here as well. Here is an exemplary EPK for a film with numerous festival acceptances. Laurels take center stage at the top of the page. The subsequent section highlights awards, nominations, and official selections. Although it's noted that these are just the highlights due to the sheer volume of achievements upon acceptance to a festival, they will typically provide a unique laurel. These laurels often come with intricate designs and multiple color options. Utilizing the festival's custom laurel is crucial. Festivals usually send P and G files in all black, all white, or full color. Depending on your EPK's background color. Either version can be used. Film freeway allows you to create your own laurel too, which is beneficial if the festival doesn't provide one or the file lacks a transparent background. Let me guide you through the process on Film Freeway. To create your own laurel, navigate to the submissions tab. Select a festival where your film was selected, and click the Create Laurel button. Choose from four different leaf options. Edit the text font along with the festival name, year. There's an option for black text or white text, which despite mentioning a background color, results in a transparent background. After hitting Create Laurel, it will download the PNG for use in your EPK website, social media trailer, or film poster. If your film got into a festival that's not on film freeway, you can still create a laurel using stalk illustrations of leaves, then adding the text, however you would like. Now let's continue to the next section of your EPK 16. Press & Reviews: The press and Reviews page, much like the festivals and awards page, becomes relevant once your film garners some press coverage or receives positive reviews. While there are opportunities to obtain reviews for a fee, the preference is to secure free press. If you've been featured on podcast discussing your film, leveraging the press page to showcase the podcasts thumbnail list, the host episode title, and perhaps a noteworthy quote from your conversation, including hyperlinks to the reviews, articles, or podcast episodes allows interested parties to explore further. Consider this example of a press page displaying articles that promoted a film. If you haven't yet garnered press or reviews, don't worry, you can omit this page entirely. Alternatively, you can explore opportunities to write guest blog posts. Numerous blogs cater to independent filmmakers or film industry insights. Reach out to them, proposing an article or blog post for their website, blog or newsletter. This is especially beneficial if you have a unique perspective or experience to share. In my case, a couple of film festivals allowed me to write articles about my festival experiences, which is another viable addition to this section of the EPK. Just don't forget to include those hyperlinks. 17. Contact Info/Closing Page and Export: This page focuses on the key contexts for your film and it is important to include in your EPK. If you have a publicist, PR, representative manager or agent, ensure their information is featured here. Include details for your distributor or head of marketing as well if you have them. Additionally, you should provide your own contact information or that of the main point of contact. Typically the producer or director, including the name, role in the film, E mail address, phone number, and website is ideal. While you can choose to include this information on the same page as the social media and website links, it's common for this to be the last page of the EPP. You have the option to add one more page at the very end if you'd like. This page can serve as a space to share details about who your film is dedicated to, recognize individuals who inspired or played a significant role in the film's creation. Or acknowledge mentors and supporters under special thanks. It's also an opportunity to showcase any final pieces of artwork like sketches or early mock ups of the film poster or set pieces. Have fun with it. This page serves as the final impression on anyone reading through your entire EPK. If you can't think of anything to include, don't worry. You can choose to leave this page out and conclude with the contact info. And with that, we've reached the conclusion of the EPK. Congratulations, All you need to do is export it as a PDF. Most people don't print out EPKs. You don't need to worry about crop marks or color space. Exporting it as a PDF, also known as a flattened PDF, ensures that no one can edit it as opposed to an editable word document. All the desktop publishing and word processing tools offer the option to export as a PDF. If you're using design, go to the file menu, choose export. Then in the format menu, choose PDF. Interactive name the file, choose where to save it, and hit Save. Then click Export. If you're using Canva, open the design you want to download. And I'll show you the steps to make the PDF above the editor. Click Share and select Download. Select PDF, standard or PDF. Print from the dropdown, check flatten PDF on the checkbox, and click Download. Since Adobe Acrobat is a free PDF reader, anyone will be able to open your PDF and easily read it. 18. Final Takeaways: As we reach the conclusion of this course, I want to express my gratitude for joining me on this journey and completing this class. We've covered a lot delving into the intricacies of creating an EPK, an electronic press kit. By now, I hope you have your basic EPK template ready. Complete with essential elements such as the film poster, log line, synopsis, director statement, biographies, Q and A's film stills, technical specs, links to your website, social media trailer. If you've earned Laurels, awards, reviews and press, I hope you've incorporated those into your EPK as well. The key takeaway from this class is that you don't need to hire a designer to craft a remarkable EPP. Remember, the foundation for your EPK is already laid when you created your film and setting up all the branding that will go into the marketing for your film, whether utilizing artwork from animation or images from live action filming. Your EPK can shine by incorporating elements from your film alongside informative text. Be sure to use as many of these elements as possible when attending the festivals in person. Bring copies of your poster to the festivals you attend, along with smaller postcards of your poster with all the contact info placed on the back. You can place these postcards on tables at the festivals and maybe even in the press bags or filmmakers bags to get the most out of your festival circuit. You could even develop some fun swag for your film that relates to your movie and pass it out at the festival. I encourage you to share your class project in the Project gallery. Connect with me on Skillshare and through social media, on Instagram and Linked in. Feel free to leave a review of this class here on Skillshare to best of luck with the marketing and distribution of your film and your film festival journey, I look forward to seeing you at film festivals.