If AI still feels a bit abstract, messy, or overhyped, this class is here to make it useful.
In this class, I’ll show you how to use AI in practical ways inside a small retail business. Not in some futuristic, tech bro kind of way. In a real world, get stuff done, save time this week kind of way.
Maybe you’ve already played with ChatGPT to rewrite an email or brainstorm a caption. That’s a start. But what happens when you want to use AI more intentionally in your business? To do better research, improve your website, sharpen your messaging, or upgrade your product photos without spending a fortune?
That’s exactly what we’ll work on here.
This class actually grew out of a live webinar I delivered at the end of February 2026 to more than 30 fair trade and ethical businesses. The session was so practical, and the feedback was so strong, that I knew the content deserved to live beyond that one Zoom call.
The class is built around hands on workflows you can actually apply right away. You’ll learn how to use AI as a daily assistant, how to get better results without being a prompt engineer, how to audit your website through the eyes of a buyer, and how to improve product photography with AI image tools. The examples come from the live training delivered for ethical and fair trade retail organizations, but the workflows apply far beyond that. They’re useful for pretty much any small product based business.
In this class, you’ll learn how to:
<ul>
<li>
use AI as a practical assistant for everyday work
</li>
<li>
choose the right AI model for common business tasks
</li>
<li>
use AI as your tech support when tools or settings get confusing
</li>
<li>
run better research with AI
</li>
<li>
ask AI to write strong prompts for you
</li>
<li>
review and improve your website with AI
</li>
<li>
identify what your product photos are missing
</li>
<li>
generate additional product shots with Leonardo AI
</li>
<li>
use AI image generation responsibly and ethically
</li>
</ul>
This class is for small business owners, retail teams, makers, product based entrepreneurs, and anyone who sells physical products online and wants to use AI without getting lost in jargon. You do not need a technical background. If you can use a browser, upload an image, and type a question into a chatbot, you’re good to go 👌.
To follow along, you’ll need access to at least one AI chatbot such as ChatGPT, Gemini, or Claude, plus an image generation tool if you want to try the product photo workflow yourself. I’ll be using Leonardo.ai in the class, but you can apply the same thinking with other tools too.
By the end of this class, you’ll have a clearer, more practical way to start using AI in your business, with less guesswork, less busywork, and a better sense of what is actually worth your time.

Class Introduction

How I Use AI for Everything

Making AI Work in your Everyday Workflow

Which AI Model Should I be Using?

Using AI as your Tech Support

Using AI to do Research

Asking AI to Write Prompts for You

Improving your Website with AI

Improving your Product Photos with AI

Generating Images with Leonardo AI

Ethical Considerations

4 Tips to Make AI work for You

ChatGPT to improve Product Photos

Make AI Work for your Small Retail Business

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Make AI Work for your Small Retail Business

Project Example by Ronny Hermosa

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