Transcripts
1. LinkedIn Content Marketing Intro: Hey, what's going on, everybody? So in this course, you're going to learn
everything you need to know when it comes to
LinkedIn content marketing. If you're someone
who is looking to grow your influence
on LinkedIn, well, I'm going to show you some
of the best ways to do that in creating
content marketing. We're going to show you
everything on how to use photos, text, videos, holes, different
features on Linkedin, how to share PDFs, all of that, we're going to show
you exactly how to do it step by step
within this course. So if you're someone who's
looking to do Linked in content marketing and get
your brand out there, this course is going
to be for you. And for a class project, what I want you to do is create one piece of
content and share it with the rest
of the class based on what you learned
in this course. So if you're ready to take your LinkedIn content
marketing to the next level, make sure you enroll
in this course now.
2. LinkedIn Content Marketing Overview: Hey, what's going on, everyone? So in this section, we're going to cover everything you
need to know when it comes to LinkedIn content
marketing, right? So in this section,
we're going to go through a lot of different ways you can create content to
engage with your prospects, generate leads, and
close more deals. Now, the start
things off with the LinkedIn content
marketing overview. We're going to go over the
different types of content you can create and post
onto Linkn, right? And those are going to be
things like, you know, writing text posts where it's just copy and just
text, and that's it. We're also going to show you how to use photos and post
photos onto Lincoln, videos, downloads, whether that's going to
be a white paper, a PDF, an book, you know,
whatever the case is, we're going to go
through many different examples that I have posted, and we'll also go through
other people's examples so you get a full scope on
how all of this works. Now, you don't have to
create every type of content that we talk about
in this section, right? For example, you know, if you like video, then you don't necessarily have
to post photos, right? Obviously, if you have
a mix, it makes it more dynamic and interesting
for your prospects. But the important
part is to really focus on what your
strengths are and what you can actually produce without spending a whole
lot of time, right? Because at the end of the day, your job is to obviously
create content, but also sell, right? It's the whole point
to generate leads. And so you want to do the things that's most efficient for you. Focus on your strengths and the available resources
you have, right? Whether you are an entrepreneur
or solo entrepreneur or freelancer or maybe you are a salesperson working
at a company, right? Everyone's going to have
different resources available. So you want to make
sure you understand what resources you
have and how you can best leverage them to create content on Linktn, right? So for example, if
you're not very good in front of the camera and
you're not good at videos, you don't have to
do videos, right? There are other options. So you know, we're
going to talk to different type of posts
that you can create. And then from there, you can get an
understanding of, you know, this one's going to
work better for you, and then you go down that route. Now, you know, something
I'll reiterate again, is that the goal of your
Linked in content is to supplement your outbound
lead generation and build familiarity, right? So, you know, when you
create your content, sure, it'll be
great to go viral. Sure, it'll be great
to get more followers, but you have to understand
that you cannot always just rely
on content alone, unless it's your
full time job just to be a content marketer and you don't have
to sell anything, then, okay, yeah, go ahead
and create content like that. But for a lot of people
who is watching this, you're going to have to
create some content. You're going to have to
add people on LinkedIn. You have to send them messages, maybe code call them, maybe send them a code e
mail as well, right? And so the goal of this
Linked in content is really just to build familiarity
with your prospects, your ideal customers, right? So let's say you add
them on LinkedIn, you send them a message, maybe they don't
respond, and maybe they see some of your
content on LinkedIn, and then now they're a
little bit more familiar, so that the next time
you send them a message, they might be more likely
to respond, right? So that's the goal to
build that familiarity, you do not have to go viral. You don't have to build
a huge following. The whole point is just
to supplement what you are already doing and increase
your conversion rates. Now, you know, you may
increase your inbound leads when it comes to Lincoln by
pulsing content on Lincoln, and Lincoln is going to put
it in front of new audiences. So, you know, you
might get a lot of new people that you
have never met before. You never went on their profile, but they find your
content, and they add you. So that is also an
option as well. You might generate
inbound leads. People who are interested in
your products and services, they reach out to you and they want to have a meeting, right? So by doing content strategy, you may be able to
get some inbound leads and you follow
up with them, whether they look
at your profile, you send them a message,
whatever the case is. So, you know, that
also works as well. So by using this
content, number one, you're going to be
able to increase your conversion rates
when it comes to doing outbound lead generation
by building familiarity. And number two, you might
also get some inbound leads coming in from people who
like your content and, you know, want to follow you
or add you as a connection, or maybe you want to
follow up with them, and I'm going to show you
different ways you can do that. And so that is pretty much
the high level overview of the content marketing
strategy that we are going to cover
in this section. And with that said,
let's go ahead and dive in and move on to
the next lesson.
3. Types of Content To Create on LinkedIn: Hey, what's going on, everyone? So in this section,
we're going to talk about the different type of content you can create
on LinkedIn, okay? So let's go ahead and
dive right into it. So when it comes to choosing what type of content to create, you, there are many
different type of options, many different type
of things you can do. But the foundations
that you want to have, especially if you're just
starting out and you're a little bit new to content
creation is this. Number one, is you're going to have to create
content or you're going to want to create content your market engages with, right? So content that
your market likes. So you can't be posting, like, random things that your ideal prospects are not
interested in, right? So if you're going
after you know, chief marketing officers, well, it has to be somewhat related to marketing or business or something that they
would find relevant, and maybe they don't
really care too much about what's going on in
finance, for example, right? You also have to you know, match this with content you're
actually good at creating. So you definitely want to think about what
your strengths are, whether it's, you know, you're
really good to a video, audio, text, as in writing, or if you're really
good at posting pictures or sharing content. We're going to talk about the
different forms of content, but you have to
understand that you know, you may not be good
at every single type of content possible. So you want to stick
to your strengths, or if you want to learn a
specific type of content, you know, really focus
and learn that skill. Now, what you want to do is you want to put these together, what's the overlap
that you know, content you're actually
good at creating, combined with content
your market cares about. And, you know, the
third thing that I would also add and if you can, you know, find the intersection between
all of these three, that would be the trifecta. And the third thing is
content that addresses pain or pre qualifies
your prospect, right? So you don't always have to, you know, hit all these three
things at the same time. Sometimes it may not
be that easy to do. But if you can, you know, the perfect place is
right in the middle, where, you know, let me go
ahead and explain this. So this part right here,
content that addresses a pain. Why I like this a lot
is because when you are creating content
on LinkedIn or any social media platform
for that matter, in a way, your content
is a way to kind of, you know, bait the prospect who want to engage with
your content, right? And a lot of times
the things that get people to get
engaged and want to start a conversation is if you address the
pain that they have, because, you know, when you're selling a
product and service, you're basically looking
for a pain, right? What problem does someone
experience that you can solve? And if someone has a really
serious problem, well, they are a lot more likely to raise their hand and be
like, Hey, I'm interested. Let's have a conversation
because the pain hurts so much. And the strongest emotion to make someone take
action is pain. So that's why if you can
address a certain pain, talk about a problem that
CMOs have or you know, founders have, maybe
they can't raise money. They don't know how to
do their marketing, whatever it is, right? That's the pain. And it's also an opportunity for
you to, you know, pre qualify your prospect, and the only people that
are going to engage with that are people who
have that pain, right? And if they have that
pain, they're more likely to respond
to your messages. If they're more
likely to respond, they're more likely to buy. So if you can create content that hits all these
three things where, you know, it's something
interesting that your market engages with. It could even be a meme,
a video, you know, something that you
know that, you know, it's just going to hit really
well with your market. Combine that with content that
you are good at creating. So the quality is
actually good, right? Just because, you know, you try to copy another person. If you're not good at
creating that content, then it's not going
to go that far. And then from there, you
combine that with content that addresses a specific pain,
and then you get all three. That's going to
be perfect, okay? Now, when it comes to
creating content on LinkedIn, there's going to be a
couple of formats, right? The first one is just plain text where you're not
putting any pictures. You're not posting any photos. It's just you may
be telling a story, a personal experience,
your opinion, or maybe a customer's
success story, right? You can also do video where it's more about you actually recording yourself with a
camera and talking about, you know, a problem
a customer may have, a success story or a case
study of a recent customer. So video is another
way to do it. You can also use pictures. So when you use pictures,
sometimes you have to add a little caption to
it or some kind of like a sentence copy or a sentence text that goes
along with the pictures that, you know, tell a story
that you want to tell. You can also combine texts and pictures where you write
a long post about, you know, maybe a problem
your prospect has, and then you add a picture
that's relevant to that story, and that might get
more engagement because of text and picture. So those are really
the three main things. You can also do
things like sharing, PDF downloads, slide shares,
and things like that. But if you really
think about it, those will be a combination
of texts and pictures. So, as you think about what
type of content you create, think about what works best
for your skill set, right? So if you're super
good at video, but you're terrible at writing, just do videos, right? Because that's going to be more engaging for your audience. Or if you're really good
with writing things, but you're not that
great with video, right? Maybe you just not,
and, you know, focus on writing because writing works really well
in LinkedIn, right? So remember that whatever
content you create, You know, you can tell a story in
many different ways, whether it's through
texts, pictures, videos, slide shares, PDF downloads, whatever works best for you, so that takes a little bit of some self awareness
to understand, like, where your skill sets lie. So, you know, I'm
going to go through examples of all of these things, but just, you know, understand which one you want to focus on. Okay, so now we're going
to talk about the Linked in different topic idea. So, you know, whether
you're doing, you know, text, photos, videos, whatever the case is, here are some ideas you can use to get some
inspiration, right? So how two content really works pretty well
on LinkedIn of, like, how to do something, like how to sell anything over the phone, how to close the deal, right? These things work pretty well. What I like to do also is agitate a problem
and solving it. So, you know, if you're just
talking about a problem that your ideal customer has and you show them
that, Oh, you know, I solved it with this thing
or helped this clients solve this problem using my product, that works really well, too. Customer success stories
and case studies, obviously, because people
love social proof. Any industry news of
what's going on in your space is really good opinions or
perspective content. Maybe like you know, something happens on the news
or in your industry, and then you want to give your
opinion on whether that's good or bad or how that
changes everything, right? So just sharing your opinion on what's going on in
the market works. Any type of events
that are coming up, maybe there's a
conference coming up or something exciting that
everyone's going to go to. So you know and you want
to let people know that you're going to be there.
That works as well. Any announcements,
whether it's with your company or another company or maybe another company
made announcement, you want to congratulate
them. That also works. Life and business lesson. So it doesn't always
have to be like, you know, news or
things like that. It can be just things that you
learn in your life, right? It doesn't have to
be things that, you know, go viral or anything. It could just be like maybe
you talk to a customer, you learn something new about
problems that they have, and you want to share
a business lesson and see if anyone gets some
insight from that, right? So it can just be things you experienced in your life
and you can you know, craft it into a story and create a content
piece out of that. And it could also
be just, you know, you creating a post that
saying, like, Hey, you know, I'm offering help for
anyone who's looking for, for example, a sales job, and I'm going to be
willing to look over your resume or
something like that. People will respond to that. So there are many different
type of content ideas, and obviously, this
is not all of them. They're an infinite amount of content ideas if you
really think about it. But these are some
common ones that I often see and work pretty well
on the Linked in platform. So, you know, as you know, think about what type
of content you create, and you see more examples that I'm going to show you, you know, just understand, like, you know, you have many different options of what works best for you. And the best way to know what works best with your
audience, right? Because everyone's selling
something a little different. You want to just try things out, see what works,
see what doesn't, see what gets views
and engagement, and then you just kind
of iterate from there. So that's pretty much
it for this lessons. You have a fundamental
understanding of, you know, what type of content to create some different ideas when
it comes to these topics. And so with that
said, let's go ahead and move on to the next lesson.
4. How To Use LinkedIn Hashtags: Hey, what's going on, everybody? So in this section, we're
going to talk all about how to use LinkedIn hashtags. So as you are going to learn
how to create your content, you're going to have
to use hashtags. And hashtags are a way for
you to get your content more discovered by people who may be interested in checking
out your content, right? Let's go ahead and give you
the high level overview of how you can use hash tags, and I'll show you on
LinkedIn, you know, on the platform of how you can find them and how
you can use them. So essentially,
Linktn hashtags are a way for you to make your content more
discoverable, right? Like if you do
hashtag, let's say, SAS sales or hashtag
sales prospecting, anybody who's searching
for that or follow those hashtags may
potentially find you. Linton users, you know, follow specific hashtags,
like I just said, and Linton hashtags
associates your content with other content that have
the same hashtags. So, you know, if you use hashtags to categorize
your content and say, like, Okay, this content
is about software sales. And so what's going to
happen is Lincoln has an algorithm that recommends
different content. And so if they know
that, this content is about software sales, let's put it in front
of other people who also like software
sales, right? So it's a way for an algorithm to help your content be more discovered by people
who may not have discovered it if you
didn't use those hashtags. The whole goal of
using Lincoln hashtag is to get more attention
to your content, right? You just want more people
to see it, more exposure. The more exposure you get, the more opportunities you
have to generate leads. Now, let's go ahead and
give you an example, right? So on the Linkn platform. You know, one of
the videos I pulled recently was a short video,
you know, 3 minutes. And essentially what I did was
it's a three minute video. I wrote some texts
to kind of explain what the video is about
to get people interested. And so far, we got 39
people that I liked it, five comments, 1,000
people saw it. And I used the hash tag. So I used the hashtag sales, sales prospecting Le generation, and business development
because I understand that people are searching
for these prospects. I mean, searching
for these hashtags on Lincoln, And
if I put them in, Lincoln is going to
associate this piece of content with other pieces
of content similar to it. And so anyone who is interested, for example, in generation, might stumble across my content, even though they have
never heard of me before. How I like to do it
is I usually use around three to five
different hash tags. And usually I don't
like to go too crazy. I put the hash tags
within the text, right within the text of the little description
for a video, or if you're doing, let's
say, just text posts with a picture, you
would also put it there. I personally like to just
put it at the bottom, where it's just not noticeable. You could also integrate
them within the text itself. So it could be one of the biggest mistakes I
see people make in sales. It could be hashtag
sales on the top, right? And, you know, you
can incorporate a hashtag within the text. But for me, I like to
keep a simple and just write the text and then just put the hash tags at the end. That's personally my
preference, right? And, yeah, so because of this, you know, if I didn't
use any hashtags, maybe less people would
have seen this piece of content because I didn't
use the hash tags, right? If I didn't use a hash tag. So maybe people who followed this generation hashtag just
stumbled upon my video, and they watched it, and
they gave me extra views. More views you get, equals more views you get
more engagement, more engagement, and
more views, right? So obviously, the more
people that see it, the more people will
see it, essentially. Some common mistakes that you should avoid when
it comes to using Linn hashtag is you
do not want to add spaces within a hashtag because I will
separate the words. For example, if you're going
to use business development, put the business development
as one word, not as two, because if you do it like this, Linked will only
count the hashtag as business, not
business development. Don't use punctuation
marks like these kind of things because that's not
what people are searching, and it doesn't really
work on Linkn. And using any combination of capital or lower case is okay. So if it's like capital B and the business development
and capital D, that's fine. It's the same thing as
business development without any capitalization. And so just make sure
you avoid, you know, especially these
punteing ship marks, and you should be good to go. Let me go ahead
and talk about how following hashtags
works on Linkn. So Linkn users, can follow
specific hash tags, which you can use to get more exposure to
your content, right? So, the more hashtags
you use are relevant, the more people
that's your content. You can also follow
hash tags yourself on your personal account to
get more content ideas. So let's go ahead and go on Linkn. I'll sow you
exactly what I mean. Okay, so we are on my Linked
in profile right now. And what we're going
to do is we're going to talk about hashtags. Okay. So, you know,
if you go onto, let's say, like my profile, and you look at some of
the content that I've been putting out, you notice that, especially as of late, if you go into let's say
all activity and then post. So it's like I'm always using hashtags because I want my
stuff to be discovered. I just posted this,
hash tags over here, put a pole here, hashtags. So they're usually, you know, maybe five to ten
hashtags that I just consistently use because I know that my target
market likes that. Like this one, for
example, you know, sales, code calling, sales, prospecting, business
development, right? You don't have to make
it so complicated. You just want to make sure that people actually search this. So what you can do is you
can go into the hashtags, and let's say we type in
sales, hashtag sales, right? So what's going to happen is it's going to go
into hashtag sales. You see that 5.8 million
people are following, and I could follow
it right here. And now I'm following the
hashtag sales, right? So, essentially, because so many people are
following this hash tag, when you post content and
you use this hashtag, there are potentially
5.8 million people that might
see your content. And that's exposure for
this specific hashtag. And, you know, if you can see, these are some of the hashtags that I
searched up recently. So SAS sales, SAS, business development,
sales development. And I know people are following this because
you could just go there, Okay, SAS sales, not
that many people, right? So there's only 99 people. So it's not the biggest
hash tag to use because there's not
enough, you know, people looking for this, but let's say SAS 20,000
people. That's quite a bit. Business development,
43,000 people, that's quite a lot, actually. Let's see, sales development, 22 k. So whatever it is that, you know, you're selling
what your niche is, just understand how many people are actually following
this hash tag, and you kinda get an idea
of how big that hashtag is. And I guess the golden
ideal situation is if you create content that's super good and
relevant for hashtag, let's say, like
sales development, Then there are a
lot of followers, but very little competition when it comes to people
using the hashtag. That's the perfect storm
because you've got a lot of people who are
looking for content like that, but you've got very few
people who are making it, and that's how you
really capture the bulk of the pie when it comes to getting more traffic to your content by
using hashtags, right? So let's say for the hashtag, cold calling, let's see
how popular this is. And again, to do that, all you got to do is type in the hashtag and just type in the word and it'll show
you the hashtag search. So like cold calling,
there's maybe 10,000 people you know, using
the hash tag, right? And I'm just scrolling
through. It's like, you know, the content's not
really that good, not many people are engaging. So, I understand that
if I create a lot of code calling
content on Linkn, then I'm probably going to be getting a lot of
exposure to these 10,000 people who are interested
in code calling, right? And, you know, it's because
if you make quality content, and there's a lot of
people searching for it. $10,000 is not a lot, but it's decent, and there's
very few competition. There's no one making co
calling content that really is that great from my initial
scroll through, right? Then that means
LinkedIn is going to promote you because
there's more engagement. It's a algorithm, right? So
you're kind of doing what it takes to get the Linkn algorithm
to promote your content. And you also have to understand that algorithm is
always changing. It's getting more
advanced, right? So if it's similar to
a YouTube algorithm or Instagram algorithm, which
is getting closer to, if you're going to put
hashtag co calling, they also understand
that your content is related to code call. Okay? 300 followers.
So, you know, not really a useful hash tag, but you got to get
the idea, right? So when you put in one hash tag, Lincoln is going to tag
your content and be like, Okay, this content is
similar to other hash tags. And so people who are following those other hash tags that are
similar to this other one, let's go ahead and just show
it to that person, right? So, someone who is
interested in let's say, lead generation, So, Fitz and K, they
might get, let's say, a video about code
calling from me because generation is very similar to code calling, right? So it's algorithm basically
just recommending content. So that's why you want to make three to five relevant hashtags, and then you just
kind of see how far the Lincoln
algorithm can push you. And of course, algorithms always change the inner
workings of, you know, exactly how it works is always unclear
because there's not a place you can go to get all the hashtag secrets
directly from Lincoln. It's just people speculating
and testing things out. So the main thing
as a regular user of Lincoln who wants
to get more content, use hashtags that are relevant to your specific thing
that you are selling and your specific content that you're making and just
make sure that there's enough people who are following the hash tag to make
it warp your while, right? If you're doing a hashtag
that has say if it's, you know, telephone selling. Okay, let's try this.
So telephone selling, no one is using the hashtag. So do not use the hash tag because no
one's following it, right? You want to go for
stuff like generation or if you're doing
like let's say SEO, you're like SEO agency
or something, right? SEO strategy, just 800 people. So not that many, but
if it's like SEO, tips. Let's try that. You got
20,000 people, right. So you basically just got
to keep searching for different hashtags that
fit what you are doing. More people following
the better, less competition, the better. And if you can find
that golden ratio of high volume of people searching and low
volume of competition, that's where you're
really going to get the most exposure. And so that, that is pretty much the fundamentals of how
you will use hash tag, and I'm going to see you
guys in the next lesson.
5. Easy Copywriting Formula For LinkedIn: Hey, what's going on, everybody? So in this section,
I'm going to show you an easy copywriting formula
you can use for LinkedIn. Now, in this course,
we're going to go through many different examples
of different type of posts that you
can do on LinkedIn, whether it's video,
text, photos. But I want to show you a very simple copywriting formula that I personally use for the
majority of my content, right? Whether I'm making
a video or whether I'm doing a text post or doing a photo or
something like that. Essentially, I'm just using the same formula over and over, and most people actually
don't notice because, you know, they're
different mediums of the way I'm doing it. But in reality, like,
the underlying story and format is pretty much
exactly the same, right? So, if I'm making a
video about, you know, how to code call, for example,
I'm using this formula, or if I'm writing
a little Linked in content where it just
texts in a photo on, let's say, how to do
sales prospecting, then I'm using the same
exact formula, right? So by learning just one formula, you're going to be able to write many different types of content, and you don't have to learn If you go on Google or
you search it up, there's going to be
many different formulas that you can use on
LinkedIn, right? And sometimes it feels
very overwhelming because a lot of different ways to
write and create content. But I find that by just
learning one really well, you can basically use the same one over and over and
nobody will notice. So that's the purpose of
this lesson to show you an easy copywriting formula
that I personally use myself to make majority
of my content, and I'm pretty sure you're going to get a lot
of value from it. So here's how the easy copywriting formula
is going to work. So the goal of
creating content on LinkedIn is really just to engage targeted prospects and build familiarity. And we
talked about this, right? It's just create content
people are interested in. You don't have to go viral
or be a Linkedin influencer, you just have to
create content that the people you want to connect
with are interested in. And we're going to go over a one simple
copywriting formula, you can use pretty much for
all of your Linkon posts. And this formula works
for written texts, videos, white papers,
like I just mentioned. So here is how it's
going to start, right? So basically, for each
piece of my Linkon content, there's going to be
four main areas, whether it's video, texts, photos, it's pretty
much always the same. Now, you don't always
have to use this. Sometimes it's not necessary. But usually if you get stuck, just use the formula
because it's much easier. So the beginning is
going to be the hook, some kind of attention
grabber that gets people interested to read
the first sentence, right? Because if they read
the first sentence, they're going to read the second sentence
and so on and so on. Once you have a hook,
you basically just talk about a pain, a
problem, you know, something that your customer experiences or a
pain that you know your prospects
experience because people are really
attracted to pain, right? Because if you resonate
or if the pain is accurate and it resonates with your audience, they're
going to keep reading. Now, after you talk
about the pain, you're going to talk
about a solution. So now that there's this pain,
people want to know, Okay, well, I have a problem, how do you actually solve it, right? And so it's telling a story of here's the problem you have. I understand, and here is how I believe I might be
able to help you. And once you give a solution, then what you want to
do at the end is you talk about why it's
important, okay? And so let's go ahead and just go through this real quick. So like I said before, hook, start with a attention
grabber, something unexpected, start by describing a
problem or you know, your prospects
experience, right? So it can be like for
a random example. Most people, it could
be something like most people are making cold
calls completely wrong. So if I start off, let's say, with a piece of
content like that, people are going to be like,
Oh, well, I could call. And what am I doing wrong?
I want to know, right? Am I making this mistake, right? Or I could say something like, one of the biggest mistakes
I see people make when it comes to selling software is, and then I put it
whatever that mistake is, and it gets people
who are selling software very interested, right? So there's some kind
of attention grabber. And then from there, you
talk about a problem. So you talk about
a pain, a problem with prospect experience, you know, so you just want
to think about it like this. What goals do they have
in their business, whatever they do, and what's stopping them from
achieving their goals? And that's basically what
their problem is, right? So basically, you want to
focus mainly, you know, in general, if you're
not really sure what problems people have,
you just focus on this. It's either people want
to make more money, save money, save time or
make things easier. Right. Usually, when it
comes to business and selling business
solutions, this is it. Helping people make more money, right, driving more
revenue, save money, cutting costs, save
time, you know, because time is very valuable, and if you save time,
you also save money. Oh, it just makes a process
just so much easier, right? Instead of going through
a painful process, just give them something
easier that they could just buy and makes their life so much
better, right? So that's usually the problems
that I would focus on. And then You just
want to think like, Okay, what pains are keeping
your prospects up at night? You know, what are
they thinking about, when they go to work, what are they dreading
to experience, right? So, for example, let's say, you know, you're selling
a cold e mail software. And you know that a lot of
small medium businesses are using Gmail to send their cold e mails, but
they can't follow up. They don't know
their open rates. They don't know
their response rates and things like that, and it's just super annoying, and that's a pain for a lot
of small medium businesses. So that's why there's so many e mail software where
they're like, Look, Why would you do it on GML
when you could just automate the whole thing and you can let the software
do all the work. And so that solves
a problem, right? So, whatever is you're selling, you really need to understand
your ideal customer, and you really
need to understand what pains they're experiencing. Because if you don't
understand their pain, they're not going to
buy anything from you. They're not going to
engage with your content because there's no reason to. But if you understand the
problem that people experience, they are a lot more
likely to read your content or consume
it, and then engage. From there, it's all about
the solution, right? So, you talk about the pain. What's the solution to the
problem? How do you help? Do you have a software,
consulting services? Do you sell some kind of
coaching or training? You know, what is
it that you can do to solve their
problem, right? And the way you want to
think about it is, you know, is there a clear
value proposition that solves the problem, right? And can people imagine a before and after
scenario, right? So, especially this is
really good for, like, case studies, for example, or customer success stories? You would say something like, Okay, before this person met me, they were in Position A. But after they bought my
solution and did XYZ, now they are in position B,
which is so much better. And your prospects can clearly
see a before and after, and they're like, Okay, I
get what this person does. So when it comes to solution, it could be one solution
or a list of solutions, depending on what
you're selling, right? And that's pretty much the solution part of what
you're talking about? From there, you want to
go into why it matters. So you can't just
say like, you know, this person wasn't
driving in revenue, then they bought my software, and now they're
making a bunch of money because it doesn't
drive a story, right? So you have to talk
about why it matters. Why is this solution better
than other solutions? Why does this prospect need to apply these lessons right now versus just not
doing anything? What's the difference
does it make for the prospect to
know these lessons? What should the
prospect do next? You can also add
a call to action, meaning if you want
the person to send you a message or leave a comment
or something like that. That's where you
put it at the end. So by talking about the why, people get a lot more
invested in the story, right? Because if you just talk about the pain and solution,
it's not enough, right? It's too much of a commodity. If you talk about why
it's important and you explain like, this
is why it's important. This is why you need
to do it right now. This is why you need
to take action or this is why it's important or significant in your business, then people get a
deeper understanding of what you're trying
to communicate. The resonate with it more, and they feel more engaged
with your content, and they're more likely
to like it or leave a comment or share it or
something like that, right? So this is how you
basically tell the story. So whenever I'm
creating content, this is what I think
about. What's my hook? What's the pain?
What's the solution? What's the why? And then, you know, that's
the simple formula. And each one of these
can literally be one sentence each or you
can make it really short, or you can make it very
long and in death. It's really up to you
depending on what you're trying to do and what content
you're trying to create. But I typically just use this format for
all of my content, which makes it super easy. And so when it comes
to creating content, and I believe you have
seen this slide already, whatever you're doing,
whether it's how to content, agitating a problem
and solving it. Customer success story. You're always using
the same format. It's what's your hook? What's the pain?
What's the solution? Why is it important, right? Even if you're just talking
about your opinion, it's the same thing. You've got to hook them in, talk about a problem that you see, give your perspective solution,
and then explain why. So, you know, if
you ever get stuck, just use the simple
Linked in formula. Of course, you don't
always have to use it. You can use other formulas or just free sell it,
whatever works for you. But if you get stuck and
you're not sure what to do, use that basic formula
because I would say, like, 80% of the
content I create. I'm using the same formula
over and over, right? And nobody notices because
it just feels natural, it seems right, and
it just makes sense. So that's my advice
to you if you want an easy way to do any type
of linked in content, and that's it for this lessons when it comes to learning
the fundamentals, and I will see you in the next.
6. LinkedIn Downloads Case Studies, White Papers, Checklists, etc : Hey, what's going on, everyone. So in this section,
we're going to be talking about Linkedin
downloads, right? So how do you share
case studies, white papers, checklist, anything that people
need to download or view in a long form
format onto Linton. So this is going
to be valuable if let's say you are
working at a company or even if you started a
company and you have a lot of let's
say, case studies, white papers that your
marketing team has created, and you want to share it so that your prospects to people
that you want to sell to, you know, can check
it out, read it, and see if they want
to learn more, okay? So I'm going to show you
exactly how this works. So, you know, we're
going to use the example of I actually wrote
this short book, how to sell anything to anyone, a practical sales guide. So essentially, you can sell
you can share a PDF book, case study slides with your
prospects on LinkedIn, you can directly upload the actual download
onto the post itself, or what you can also do is you can talk about it in a post, post a picture of
something like this, and then say, Hey, guys, if you want this book, I'm going to be sending
out to people who leave a comment or leave a
comment on this post. So if you are
interested, type in me, and I'll send you
a direct message with the download to
download this book, right? So you can do it
either two ways. Number one is, You actually put the
download into the post. Number two, is you don't put the actual
download in the post, you post a picture, and
you get people to comment. And why you might want to do that is because when
people comment, you can send them
a direct message, send them the actual
book, or whatever it is. And you can already
start conversation because now you are
on talking basis, you have to be connected in
order for you to do this. So they will connect with
you if they're not already, and then you can
have a conversation. So either of these
work pretty well. And so let's go ahead and go on Linkn and I'll show you
how this goes down. Okay, so, essentially,
we are on my Linn page. You would press start a post
and then create a post. Essentially, you all
you have to do is really just upload
the file here, and once you upload it, what it's going to
look like is this. So this is the e
book that I uploaded onto Linn about 19 hours ago. So what I do is I start
things off just, you know, using the same
formula I always use, which is, you know, have a hook. You know, sales is a
skill anyone can learn. They're like, Oh, that's
kind of interesting. Then I talk about a problem,
talk about solution, why it matters, and
why they should download this book, okay? So basic format I use for
everything. Very simple. Then with the hash tags. And so, let me know the comments
what you think. Alternatively, let me
talk about this first. So basically, this is
a PDF download, right? And when you upload it, what's going to happen
is it's going to create this slide share where
people can go one by one, and they could read the book. Okay? So it's a 17 page book, and then you can also
press this button to make it larger so you can just
read it full screen. And if you want to download it, you would just press download, and then it's going
to download the book. As you can see, and now we have the actual PDF
download of this book, and they can read
on their own time. So essentially,
that's what it is. You're uploading some kind of white paper or
document or e book, and people are going to download it in that way, and
they're going to read it. Of course, there's going to be people that leave a comment. They're going to be people
that liked it and shared it. So for anyone who liked it,
maybe they read it, right? And so you can message
each one of these people. And you say, Hey, you
know, I saw that you liked my book about how to
sell anything to anyone, just curious to know
if you need any help when it comes to XYZ, right? So whatever it is
that you're selling. And like I said
before, alternatively, you could also not actually upload this
book onto LinkedIn, but instead show a
picture of it, right? Let's say I had a picture
of the actual book, like we showed in
the last slide. And then instead of just
uploading this onto Link, the actual post,
I would say, Hey, if you want to get your
hands on this book, leave a comment on this post and say me so
that I know who you are, and I'll send you a direct
message and give you a link so you can
download the actual book. And if I do it like
that, then, you know, I would have a lot more people commenting and I can message
them directly, right? And then from there, we'll
start a conversation and see if I can book a meeting. And so that's how you
would share a white paper, case study or something
onto Linton while, you know, generating
those inbound leads with people that engage, whether it's a comment
or they're liking it, or if you do the
other strategy where you get them to type
a comment saying me and you send
them a link where you can download
the actual book. Now, one thing I also did is, and at the end of your book
or whatever it is you have, if you do it this
way, you definitely want to have some kind of
call to action, right? So for example, in
this particular book, I am offering my sales
legacy master class where people who read this book, if they want to learn
more about what I do and if they want to
purchase a course from me, they can click on
the row button. I'll take them to another page where they can learn
more about this product. Now, you don't have
to sell a course. You can instead,
what you can do. Is you can also say, Hey, you know, if you're interested in
learning more about, whatever topic you're
talking about, feel free to book a time on my calendar to see if it makes sense for us to work
together, right? So, usually, probably for
most people watching this, you're probably going
to want the meeting, not necessarily sell
anything right now. And obviously, because if
you're doing BB sales, you got to get them on
the phone first, right? If it's a high ticket product. So instead of, you
know, in Row now, whatever I put put instead, you want to say
something like, Hey, If you want to learn more, you want to talk to one of our reps or something like that, click this button now and schedule a time to talk,
and then from there, it'll send them to a time
to talk on your calendar, and they can schedule
a time to talk, and then you can start
the conversation, like, Hey, you know,
how did you find us? It seems like you read the book. Oh, yeah, it was
great and then you basically had the
sales conversation. And it's a lot
warmer because they did the marketing material. The read your book,
whatever it is, and then now they
schedule a time to talk to you. You didn't
reach out to them. They reached out
to you. So that's pretty much a
strategy on how you can use white papers and things like that and
share it on LinkedIn. So if your company has
anything like this or some kind of downloads
or case studies, you know, you can really just go onto
your company's website, take some of the copy
and what they wrote, and basically download the PDF and post it onto
your own profile. That's totally okay. And
then that's going to be how one way you
can generate leads. And of course, you know, to write actual content like this, does take quite a bit of effort. So, you know, unless you want
to be a content creator, it's kind of
difficult to create. So if your company already
has marketing material, definitely leverage
that, but if not, you definitely can
write this yourself, but I got to say it does take time to create
something like this. So, you know, use what you have. Use the resources you have. If your job is to sell, you don't have to spend so
much time creating content, and just leverage the content
that you already have or created for something else and repurpose it for Linkn Post. And so that said, that is pretty much how we are
going to leverage sharing PDFs and downloads onto Linkn and I will see you
in the next section.
7. LinkedIn Text Posts: One. So in this section, we're going to talk about
the Linn text post, and I'm going to show
you how to create content on Linkn
without using videos, without using images,
just purely text, the copywriting and you know,
telling stories with that. So let's go ahead
and dive right in. Now, a couple of
things you have to pay attention to as we start this lesson is we're
going to talk about, like I said before,
Linn text post. It's all plain texts,
no pictures, no videos. And we're really just
telling a story on LinkedIn to create a
piece of content, right? Good for anyone who
is good at writing. Now, we're going to cover
a few different examples of LinkedIn text posts. So feel free to use whichever one fits
your writing style, you don't have to use
every single example that we give you,
every single template. Just go ahead and does
what works best for you. And an important thing
is you don't have to be a professional copywriter to write engaging content, right? Obviously, you do have to apply some of the copywriting
techniques. I'm going to show
you, but you know, even if you're just
starting out and you're not you know, super great at
writing. You don't need to be. You just need to
be real authentic, follow the templates, and
that's pretty much it. So follow the examples I
give you to get started, and as you develop
your writing skills, you'll figure out what
works and what doesn't. And the important thing
is to be authentic, tell a story, and that's
what people will connect to. Now, a couple of guidelines
as we go ahead and get started is for your
Linked in text posts, your writing style,
make sure it's very clear and easy to
understand, okay? This is very important. So avoid being super technical, avoid jargon that regular
people may not understand Even if you're selling
something super technical, like a API or back end software
or something like that, you need to write it for the regular person or else no one's going to
read it, right? Make it as easy as possible
for people to read. And you want to
make sure you space out your sentences
into paragraphs. So I would recommend, every
one or two sentences that you write have its own paragraph to make it easier for
your audience to read. Nobody really likes looking
at a huge block of text, so make sure that you
space out your paragraphs, and I'll show you some
examples of that. And as you learn
how to write copy for LinkedIn text
post, specifically, you can apply the same fundamentals that
I'm to show you in this section to all the other different type
of Linked in content, whether it's using photos, videos, downloads,
et cetera, right? So, for any type of content you crowd LinkedIn, you're
always, you know, having some kind of caption, always putting
some kind of post, and you can use the same
strategies you learned in this one and apply it
to other examples. So, for example, if you write a text post and you want
to add a picture to it, that's totally okay as well. And the last thing
here is you want to make sure that you hook
your audience with your first line because if your audience doesn't read the first line of
your text post, well, they're not going
to read anything. So you want to make
sure you hook them in. So an example is,
let's say, you know, for one of the text posts that
I wrote on Linkn, it says, a lot of my friends asked me, how do I get started
in sales when I don't have any sales experience?
That's fair question. And so if people want to learn more about what
I'm talking about, they're going to have to
press the s more button, and when they press that button, how it's going to
look is, you know, they're going to get this
whole text post where it's going to be a piece of content and hashtags
at the bottom, and you know, 3,600
people viewed it. So essentially, no matter what type of text
posts you are writing, make sure you are hooking people with the
first line, right? Linking is going to show a couple of lines
in the beginning. So make sure it's something
that's very interesting so that they actually press on C More so they can
read the whole thing. Now, to start things off, we're going to show you how
to write your hooks, right? So the hooks are going to be at the beginning of a text post. So the first step I
have is you want to use polarizing opinions or on the subject or some type
of bold claim, right? So, an example might
be code email is dead. If I write that as a first line, people are going
to be like, What? Code email is dead?
How is that possible? I just started learning how
to use code email, right? And obviously, I believe
code email is not dead. But if I were trying to
create a polarizing opinion to get people to read my
text pose, that would be it. I could also say
something like co calling is the best way to book
meetings with Fortune 500. If I put that in the first line, people are going to
be like, Oh, well, I'm not really co
calling right now, should I be 'cause I'm
trying to reach out to fortune 500 and they're going
to click on the Seymour, and they're going
to want to learn more about what
I'm writing about. Another example of your
hook could be, you know, talking about a problem
your audience experiences. So people are very attracted to problems, right, and pain. So if you can relate
to that pain, people are more likely
to read your posts. An example would
be, how do you get a high paying sales job
without any sales experience? So, for me, you
know, I do a lot of sales coaching, and
a lot of people, you know, they don't have
any sales experience, and they want to get paid. So how exactly do they do that? So if I start off one of
my Linkn posts like this, a lot of people are
going to read it because they want a high paying
sales job, right? So it's a problem I
know that people have, and I'm just talking about it. Another one is ask an
open ended question, so I can say something
like, what's the best way to
generate leads, da da. And then, you know, because
it's an open ended question, people might be like, Oh,
code e mail is the best, Oh, code calling is best.
Lincoln is best. Everyone has their own opinions, and so they might
click on CMR to see what other
people are thinking, and, you know,
they might want to respond to the comments to
give their opinion as well. You can also use some kind
of data to start things off, so you can say, 17% of Americans check their e mail as soon as they wake up, right? And so this might be
baiting people to come into the Lincoln post it
might be a post about, you know how to send
code e mails or why code e mail is the best form
of lead generation, right? If everyone's checking
it at the first thing, they do when they wake up. So that is an example
of using data. You can also do lesson learned, for example, one of my
biggest mistakes was, and then you talk
about that mistake, and people are attracted
to that because it's a personal story
that they can relate to. Personal story is
also very good. Doesn't have to be like
a lesson you learned? It could be like when I
was younger or when I was a salesperson at Oracle or
when I used to work here, you know, people are always
attracted to stories, right? So if it's like a lesson
learned or a personal story, these are really
good ways to hook people into your content. So now that we have
some examples of, you know, Linkn text post hooks. Let's go ahead and give
you some examples of what the actual
content may look like. So I'm going to start things off of a personal story, right? So this is one I
wrote three days ago, and let's go ahead and read it and analyze it a little bit. So, I said, you know, despite
what you may believe, I wasn't born a
natural at sales. So that's the hook,
right? A lot of people, they watch my content,
they follow me. They think, like, Oh, Patrick's really good at communications. But when I say the
opposite and I say, like, I actually wasn't that
good when I started, people are naturally interested, so they click on Seymour and they again and
get the whole thing. So I'll say, you know, back in my teenage
years, I was a shy, awkward kid who
couldn't even get girls to go to a
school dance with me. Again, this is almost like a sub headline
or a sub hook, right? Because it's kind of personal,
kind of interesting. And it's talking about, you
know, the opposite sex, so people are really
attracted to that, and it's very personal,
right? So let's continue. But I always felt like
learning to communicate and be persuasive was one of the most important
skills I can develop. So instead of making excuses, I leaned into making a conscious effort at improving
my communication skills. I suppose I leaned
in so far that I created an entire
career in sales. So if you find yourself
struggling in sales, just know that it takes
time and practice. And if you stick with it,
I know you can succeed. And then I put the hash
tags, and, you know, people like you, comment
to 4,000 people saw it. So for this particular post, I'm not really selling anything. I'm not, you know, asking them to book a meeting
with me so I can sell them some kind
of sales coaching or a course or
anything like that. It's just creating
content to bring value to my audience and
the people that follow me. And it's a personal story
where I'm just saying, like, in the beginning of my life, I wasn't good at sales. I wasn't good at communicating even back when I
was in high school, but it's something that I
learned how to develop. And I'm just telling people that if you stick with
it and, you know, you make a conscious
effort to improve, well, you can be
good too, right? Because if I did it,
you can do it too. And so what I'm doing
is I'm painting a picture of I used to be not good at sales
and communicating, and now I'm good because I
put in a time and effort. And so, in a way, I'm providing value, and
I'm telling a story, and I'm saying, like, if you
indirectly subconsciously, I'm also saying if you keep following me and you keep
consuming my content, possibly, you can be
great at communications, too, even if you're not
that good right now. And so I know a lot of people who resonate with
my content, you know, they're not the best in sales, which is why they
seek out content about how to become a
better salesperson, right? And so, you know, this message is directly for them, you know, people who may feel like they
don't have a lot of hope, or maybe people who, you know, feel like they're
struggling in sales, and they really need some motivation to
keep pushing through. You know, this
content is for them. And yeah, it really resonates because I understand
my audience, and I relate to them, and
it's a personal story that is relatable
to other people. Now, another form of content you can write
is how to content. So content works really
well because if you are like expert in your
industry or you are, you know, doing some type of consultative selling where
you help people do something, Sometimes it helps to
just create content around actually just providing
them pure value, right? So let's go ahead and dive in.
So we start with the hook. It says, C calling is one of the most brutal
parts of sales. So this is something
I know everyone can relate to. Sales is hard. It's emotional draining.
So when people read it, they're like, Oh, my God,
I totally understand. Second line is,
most of the time, the person you want to call doesn't even pick up the phone. And even if they do,
they may hang up with you within the
first 10 seconds, right? So I did co calling before
a lot when I was at Oracle, I can relate a lot of people
who follow my content, can relate as well
because they co call too. And although this may be the reality for
most salespeople, it doesn't mean that co
calling doesn't work. Co calling works
exceptionally well, especially if you're prospecting into select key
strategic accounts. But the problem is most people have this irrational
fear of co calling. Now, if this sounds like
you, here's a simple way to overcome your fear
of co calling, right? Sep number one, Sep number two, Sep number three,
and then conclusion. Once you become fully aware where these fears
are coming from, and that most
situation aren't as bad as you thought, suddenly, it becomes much easier to find the courage to do the things that most people
are afraid to do. So that's my conclusion, right? So, again, not selling anything, providing value up front, creating a piece of
content that's engaging. So what I'm doing here
is I'm talking about, like, a pain people have,
which is code calling. It sucks, but it works, right? So, I know that a lot of people whose job it is to code call, they're like, Oh, my
God, it doesn't work. I hate this. You know, does code calling
even work in this, you know, current time period? And I'm telling
them, like, Look, Maybe your manager is
telling you to code call the company you're working
at, telling you to do it. It works, but you have
to be smart about it. And a lot of people I know who have to code
call, they're afraid. They're afraid that
people will reject them, they're afraid that
people don't pick up. They're afraid of so many
different things that are kind of illogical,
in a sense. It's like an unreasonable fear, but they just kind of feel it. And so I give them some tips on how to overcome that fear. So basically, this is a
piece of content of how to overcome your fear
of code calling, right? And this is a piece of content, and it's just like
step number one, step number two, step
number three and done. So if you want to
create how to content, all you got to do is
start off a hook, talk about a problem
people have. And then solve the problem with step number one,
step number two, step number three,
write a conclusion, and that is pretty much it. Now, let's go into
lesson learned, right? So this is kind of
like a personal story, but you're just sharing
a lesson learned. It could also be, let's say, a lesson learned
from your clients or your customers after they purchase your
product and service. What was the lesson learned, and how can you use that piece of content
to help convince people that read this to want to engage with you more, right? So this is one more
about entrepreneurship. So let's go ahead
and dive into it. You know, as I'm getting
older, still young though, and reflect on my life. One lesson I would pass on
to anyone trying to figure out what they want to do with their life is to take more risk. When you're young,
especially if you're in the ages of 18 to 29 years old, those are the ages where
you're young enough to do anything and old enough to do
anything at the same time. There are a couple
of risks that I took that changed my life trajectory. The one that stands out is
when I decided to stream on Facebook live every other
week when I had free time. That's when Facebook
Live first came out. I didn't get too many views, but the important
part was that I was having fun being myself
in front of a camera, and I felt I might be able to
make something out of this. The next crazy risk I took was leaving my six
figure job and moving to Thailand
to see if I can build a business while
traveling the world. Fast forward four years later, and I get to make videos and
inspire others for a living. Now, this all started
with me taking a small risk to
stream on Facebook. So if you're thinking about what you want
to do with your life, I encourage you to
take a chance on yourself and do the thing
that you always want to do. You never know a small decision today can completely
change your life. So, so this piece of
content is, you know, not necessarily
related to sales, but it is more of a personal
story and a lesson learned. And the lesson learned is take more risk, especially
if you're younger. But obviously, if you're
older, you can still take, you know, risk as
well, at any age, you can take a
risk to be honest. But, you know, I'm
really just writing this for pretty much anyone who feels like they are
stuck in their life or they feel like they
want to make a change. And, you know, I'm not
selling anything. I'm not you know, saying,
Hey, book a time to talk on my calendar, you
know, nothing like that. I'm really just trying
to provide value with sharing a lesson that I learned
in my real life, right? And this was real,
where, you know, I had always wanted to, like, make content online
and be somewhat of a thought leader and get
into that kind of industry. And, you know, I took
the risk and did it, and I started with
just streaming on Facebook Live to get started. And, you know, it built into everything you guys see today. So, you know, I just want to share my story of
how I was able to find inspiration and do
the thing I wanted to do and encourage other people to, you know, do the same thing. And this works
really well because a lot of people that
follow me are, you know, they could be salespeople
who want to learn how to sell and build a
whole career in sales, and this might be inspirational for them to just, like, do it. Other people may be like
consultants, coaches, or entrepreneurs starting their own business
or SAS business, and maybe they're on the fence, and they don't know, maybe don't have
the full confidence to just make that
leap forward, right? And so, you know, for those people, they
need sales as well. They need to learn how to sell their product and services. So this speaks also directly to entrepreneurs who
want to get started. And, you know, when
you create content, I find that what works the best and gets the most
engagement and really connects with the
audience is not when you're just talking in
the perspective of, like, a company and you're just kind of just writing
content just the content. The kind of that
I feel works the best are the ones where
you're telling, like, real personal stories or real stories from your
clients that, you know, some way they changed
their life or made some kind of
impact that completely, you know, changed the game, and that's more thought
provoking and deep, right? So, the more personal you
can make it in a sense, the better engagement you'll have and the better
story you can tell. And obviously, it's not
like I'm going so deep into my personal
life and my family, and my relationships, right? It's just like me taking
the risk to, you know, become an entrepreneur,
and that's something that everybody
can relate to, right? So whatever it is
you're selling, there is always a way
to tell a story where you're kind of doing
the same thing and telling personal
relatable stories. You just have to find your angle for your product and service. Even if you're selling something technical, there's
always a story there. You just have to find
it. Now, another example is using problem and
solution, right? So, this one's quite easy
because all you do is talk about a problem that your audience has in a solution. So let's go ahead and give
in my example, right? So I say, a lot of
my friends asked me, how do I get started in
sales when I don't have any sales experience?
That's a fair question. And then I just go into
how to actually do that and try to provide as much value as I can in
this piece of content. And really, the main
thing I'm saying is like, you don't really need any
sales experience because there's a lot of people hiring for entry level salespeople, and they'll train
you and they'll pay you to learn, right? And so that's basically
the moral of the story. So what I'm doing is, I know
that a lot of people are, you know, beginning
sales people. They're just starting
out their sales career, and they want to get a
high paying sales job. But they don't have any
sales experience. And so how do you get paid well if you don't
have any sales experience? And I was kind of in
that situation when I graduated from
University as well. And yeah, so basically,
they have a problem, and then I have a solution,
which is that it's okay. You don't need any
sales experience. You just need to find the people that are willing to invest into you and make a commitment on you and you can learn while
you work at the company. So problem solution
works really well. So, for me, it's, you know, like sales education. But for you, if you're selling software, consulting
services, like, for example, if you're selling something like paid
advertising services, right? You could say something
like, you know, how do you, you know, find new clients generate
more sales without losing money on paid advertising or something like that, right? So, whatever it is
you're selling, it's like you have to
find the problem first. What is the real problem
that people have and provide some type of solution that
will get them engaged, right? And so those are going to
be a few examples that you can use when it comes to creating content
on Linked in, you know, definitely just use the one that works best for you. And, you know, obviously, you can basically
just use a few of these different type of
templates over and over. Nobody will notice
because it just feels like a natural piece of content every time
you put it out. And I use, very similar
templates all the time. Nobody ever says anything, so you definitely
can do it as well. And also, if you do any type
of video or photo, right? So let's say you wrote a
piece of content like this, you can add a picture to it, and that's a more
dynamic piece of content because it's a
text and a picture, right? Or you can write
this kind of copy and put a video
connecting to it so that, you know, your video also
has some text to it. So You definitely can use
the same writing style to use it for video
text or PDF download, whatever it is you
want to do because it's the same
fundamentals, right? You can just, you
know, use this type of copy for anything you
post on Linkedin. And that's the beauty of it because when you
master this skill, you can use it for all types
of content on LinkedIn, whether it's video
downloads and pictures. So with that said, that's
it for this lesson, and I'll see you in the next.
8. LinkedIn Text & Photo Post: What's going on, everyone?
So in this section, I'm going to show
you how to create content on LinkedIn specifically on how to use text and photos as a combination to
get people engaged. So basically, what we're talking about in this section
is how do you create a piece of content
where you're using a photo and you're adding
text to it as well, right? And sometimes the text
itself can be short. Sometimes it could
be longer, right? So, for example, this
one is a long one, and if I press see more, it'll show the entire little
post that I put together. And why this is powerful
is because, you know, people like to read,
people like to see pictures and pictures
kind of tell 1,000 words. And when you use
them in combination, it makes four very
interesting content. And for this one, specifically, people really like, you
know, like before and after. So I'm talking about
how co calling is difficult. This
one looks like I'm you know, shocked or scared about cold calling or
something like that. And over here, I look
very confident and happy. So people are like, Oh,
that's kind of interesting. How does it go from
worried to happy, and they, you know, want
to consume the content. And, you know, in this piece of content, I'm not trying
to sell anything. I'm just trying to provide value and get people to like it, comment on it, and, you know, really just build my brand
through content, okay? So when you actually press
the S More button, right? So if you go back, you
press the smore button, and what's going to happen
is it's going to open up the entire thing so people
can see the entire thing. And basically, I'm using the formula that I
taught you guys earlier, where, you know, I'm
just talking about, you know, there's a hook. C calling is one of the
most brutal part of sales. Then if you want to go
through this, you can, but I essentially just kind of agitate a problem that
co calling is hard. And then, I say, Hey, if
that sounds like you, here's a simple way.
So here's a solution. Step one, two step three, right? So hook problem,
solution, and why. So why it's important. Once you fully become aware
of the fears, you know, you realize that most situations aren't as bad as you think, and suddenly it becomes easier. So that's why it's
important to basically read this content from the beginning all the
way to the end. So you get the hook. You understand that there's a problem that the
person probably has. Here's a solution, and here is why it's so
important and how you can apply it to outside of your life, not just
code calling, right? And I posted it two days ago. During this time
of this recording, it's got 82 s, five comments, and then almost 6,000 people actually saw this piece
of content. So not bad. So, you know, when it comes to the copy for this kind of post, like I said before, it
can be short or long. So in this one, it's a
long example where I'm basically writing almost like a short essay, in
a sense, right? And, you know, people
like that, you know, they like high quality
engaging content. Also, if I want
to make it short, make me one or two lines, That's also good as well. And usually it has to
be something catchy or some type of quote or some
type of life lessons. So, for example, I
could say something like sales builds character
or something like that, but make it a lot nicer, right? And that would be enough, and
I would just add a picture, add the hash tags
to that as well. And that would pretty
much be it, right? So, it could be long,
short. I like to long because I like to
provide more value, and I have a lot of stories. But if you want to short,
that's totally okay. And the picture itself, we're going to talk about
this in more detail, but it doesn't necessarily have to be directly related to what you're
talking about, right? So if you're doing,
like, a text post where you're talking
about, you know, story or how to
content, you know, sometimes you might
struggle finding, you know, what kind of picture matches what you're
saying, right? So I'll tell you right now that It doesn't have to
directly relate. So I'm talking about
co call and yes, I'm on the phone, but you know, it's not very specific picture of me actually
making a phone call. It's just me looking
into the camera and me smiling from
the camera, right? So they loosely are connected
to what I'm saying, but you can kind of feel that
they are connected, right? But it doesn't have to
be direct, you know? So it doesn't have
to be like, oh, you went to event and you
take a picture at an event. That's quite literal, and
that's good, too, right? 'cause it's showing what
you're talking about. But, you know, in some cases, you're just telling a
story about something that happened. You don't
have any pictures. So I'll show you some strategies on how you can select
some pictures. But let's go through some more
examples before I do that. So some other ideas you can have when it comes to text posts and, you know, photos is using
court cards, right? So, Gary Van Lewis Howes, I think are people
that are doing pretty well in Linked in
when it comes to content. So, for Gary, actually, you can see this on
his Instagram as well. I think he's just using
the same content, but as you can see, 22,000
likes, a lot of comments. I mean, he's huge
on LinkedIn and so social media platforms with
millions of followers, right? You don't have to be
like him, but you can kind of understand
what he's doing. So all this really
is is just his name, his Twitter handle or Instagram handle phone number
that you can text him for, you know, his phone, list, and then
it's just a quote. The reason so many
people show go to sell is because they don't believe in what
they're selling. Yeah, that's pretty
true, actually. And then, you know, it
could be a quick copy. So this is the answer to so many of your issues when
it comes to selling. And so this text
relates to this. It makes it clear connection,
super easy, right? You can literally
just put a quote card up and people will
actually like that. And Louis House tag someone who's making a positive
impact on others. So This one doesn't really quite make sense because Links, you could tag it in
the comments, right? Success is what you make for yourself, great is
what you give others. Okay. So essentially, quote cards work. They're
very easy to do. You just use a picture
yourself, your name, your handle, and then whatever it is
that you want to say, and you can obviously take
inspiration from books that you read or you can use other people's quotes as well. You don't have to come
up with something so thought provoking, right, and just give credit
to the person that said it. Another example of Garvie is, you know, when you're
using a picture, you can have some text here, so you want to quit
your job, blah, blah, blah, read and it's
sharing a link to article. So when you use a
picture, you know, this picture has
nothing to do with, you know, quitting
your job, right? But it kind of does in a way
where it's work related. He's picking up dry cleaning,
probably like a suit, and how the text is, how to quit a job
professionally. So again, the photo itself doesn't have to do
anything with the actual text. It just has to loosely connect. And if you want to use
text, you know, literally, it's just like either it's like how to do something or a quote, like a short quote. That's not too long
and you just add it on top of the photo and
that's pretty much it. Like this is another
example. Try stuff. Explain your circle,
find new people, do random things, and
then live, right? And so if you don't know what your passion is, just try stuff. So again, this picture itself
has nothing to do with, you know, trying stuff. He's just on the phone, right? But the reason it works is
because you know it's loosely connected as long as it's loosely connected
and metaphorically, you can kind of see like, Oh,
that kind of makes sense. That is pretty much good enough. So the last one we're going
to go through is if you want to use animations
or not animations, but like design, right? You can hire someone to design stuff for you or maybe
you're a designer, you can add text and
then basically just have some kind of life lesson as a design or a
quote that you say, could be a drawing of yourself. This one does take a little more effort
where you have to hire someone to do it if probably
you can't do it yourself. But that's just another
example I want to show you. Now, the main
important thing here, actually, is what makes
a good photo, right? Because when we look
at the examples, we talked about, really, you know, when you got
the text stuff down, you understand how to write
content for Linked in, and then really the
trick is photos, right? That's the new
variable. So what is a good photo? What
is a good photo? What photos can you use
of yourself, usually, if you're trying to
build your brand, and what's the
easiest way to do it. So here is some of my tips and tricks on
how I personally do it. So a simple way to decide
which photo to create or shoot is really just
taking an image that doesn't directly have to
do anything with your copy, which is the text that
loosely tells a story, right? So, usually, I'm not really posing in front of the
camera, looking directly. Sometimes I am, not always, but a lot of times I'm just
using basically, I'm like, talking or doing a
presentation or you know, pretending like I'm on the
phone or something like that. And then someone
will take a picture of me doing something. So it's like while I'm in the
middle of doing something. So what makes a photo interesting is when
action is happening, not necessarily when you're posing in front of the camera. Now, both can work, but
I find this really easy. So, let's say, for
example, you're pretending to give
a presentation, and someone is just
taking a bunch of pictures of you pretending
to give a presentation. Well, those photos, you know, they're natural photos that where you're talking,
and it looks good. So, also, pictures with strong facial emotions
with polarizing emotions, especially captures a
lot of attention, right? So, the more expressions
you can make on your face, the more emotion you can convey, the more interesting
the photo is. And for a lot of my
social media content like on YouTube and Linkedin and
things like that, really, I just I'll take a picture of me working or on the
phone and you know, I'll fit that photo into, like, a YouTube thumbnail, a Linked in content post,
whatever it is, right? And so that's pretty
much all I do, and I kind of just have a few type of pictures I know
that will work pretty well, and I kind of reuse it and
create different scenarios. But it really often falls
under the same concepts. Now, you can also keep
photos very clean, meaning you don't
have to add text. It's not necessary, right? But if you don't add text, then the photo has
to be stronger because the photo
will tell the story. But photo if the photo
is not that strong, then usually I'll add some text, some kind of quote or how to content or what
the video is about. And that's pretty
much what I do. So let's go through
some examples. So an example is, let's say, somebody took a photo
of me in my studio, And as you can see, I
have all my lighting and all this equipment and which I used to film a lot of my YouTube videos
and things like that. And it's my desk and
everything over here, and I'm holding a camera. So for this photo, specifically, I can use it for many
examples, right? So if I wrote an article or if I wrote a
Linktn post about how I started my career as a content creator or how I started my
entrepreneurial journey, this works really well, right, because I'm holding a camera, I'm in some kind
of studio space. You don't know
exactly where it is, but you can kind of
guess that this is a place where I work
in film videos. And so any type of content
that's related to me, creating content,
creating videos, growing on YouTube, growing, following, being a sales
trainer and creating content, I can use this photo as the supporting photo that
supports the copy, right? And it's very strong
because this photo itself, it doesn't really like it's
not specific to anything. You know, it's a picture
that's caught in the moment. It's like I'm looking at
something at my camera, and I'm looking at
the photographer, and they just happen to
catch me in the moment. And because of that,
I can use it for so many different
scenarios when it comes to creating content
about creativity, and this will fit so many
different types of content. So basically, as I write
different articles, let's say, over the next year, I can use this picture
probably, like, at least five times or ten
times in different scenarios, different types of content,
whether it's Instagram, Linkn Facebook, maybe YouTube, community page where I can
post a picture and add text. So I can use it in so
many different places, and it's a very general picture that tells a creative
story, right? And so that's why I
personally think it's strong. And also, because the
photo is, you know, somebody captured
me in the moment, which makes it very natural.
I'm not posing for it. It's just like you caught me
in the moment of working, and that's why it looks
like a good photo. And I'm not really a model. You know, I mean, that's
not my profession. But you can look
good in a photo by just doing something and someone catching
you in the moment. And a trick I have for you
is how I personally do it is even though this picture
is very natural looking, it's actually staged, right? So basically, you know, somebody was at my house, and I was like, Hey, you know, this would be a
pretty good picture. So let me just take my camera. I pretend I'm looking at it, and you just take a
bunch of pictures, and then we just
pick the one that works naturally, right? And so basically, you know, this is a nice shot,
but, you know, how many pictures that we
take maybe at least 20, 30, 40, 50 pictures
to get this one shot. And, you know, I
have a camera that shoots pictures really fast, so we can take like, ten
pictures in a second. But that's essentially
what I do. I just kind of think
of a scenario where, you know, that would
look like a good shot. It looks like me me working, and then I just
get someone that I hire or it could
be an employee or whatever it is you have
or spouse or girlfriend, boyfriend, whatever it
is, or your brother, family, you know, anyone
can take the photo. It doesn't really take
that much skill, right? And you just take a
bunch of pictures. And one of them out of 50 is going to look natural, and that's the one
you're going to use. And so a lot of times
for my content, if you see a picture of
me looking very natural, that's exactly what I'm doing. It's it's a staged photo, usually, I would say, 90% of the time
that looks natural. And because I do it in that way, we can get in this
one photo shoot, maybe we can get ten good
pictures just 5 minutes of work because
we're just you know, having me pretend to do something and take
these random pictures, and it just works
out pretty good. Now, this is another example where definitely
is posing, right? So it's not capturing
me in the moment. But the powerful thing is, it's like it's
capturing in emotion. It looks like it's
like, Oh, my God, something is wrong, right?
Something happened. And I find that especially
on social media, these kind of pictures do really well because it's polarizing. It's not like this one's good because
it's like a setting. It's like a mood, and it's like, I'm
working and creative. This one works because it's very strong on my facial expression. And when people see
this in their free, they're going to think like, Oh, like, there's something bad
happened to Patrick, right? And they're going to read
whatever it is, I want to say. So it's also good because
It's a universal picture, so I can talk about any
type of pain, right? So if I say, like, Oh, my God, this is my number one code
e mail mistake that I made. This will be a perfect picture. Or I can say, you know, the top three code
calling mistakes I made when I started in sales. This would also work
as a good picture. Or it could be the thing I wish I knew when I
started entrepreneurship. This would be a
great picture, too. So you can kind of see like one good picture can
tell 1,000 stories. And so what I do is I
make it more universal, like something with strong
emotion that could be applicable to so many
different type of scenarios. And when I do that,
you know, I can basically use this
photo, you know, five or ten times a year, and nobody would
even know, right? Because I split it across
different content, different social
media platforms, different times when
I'm posting it, so I can take one photo and use it over
and over and over, and people will have
no problem with that because it's just
a good photo, right? And Some special
techniques I have for you is specifically
on the photo, right? What I did is, you
want to make sure that the white part of your
eyes are very visible. That's very, very,
very important because human beings are
just attracted to that. So I know from my YouTube
thumbnails, specifically, I always make sure that
when I'm posing or taking a picture that people can see
the white part of my eye. And so I try not to
squint too much. So that works. And yeah, so you go for these
kind of shots, you do have to
practice your ability to kind of act and
convey emotion. Again, I'm not an actor, so I just kind of wing
and just do my best, but that's essentially
what you want to do. Let's go to do another example. So, this one is
quite interesting where it's me over
here on this side, and then I have a graph here and it's like some
kind of chart, right? And so, from an initial glance, you actually have no idea
what this chart is about. It says, hook, clothes, time. Am I talking about a
sales presentation, how to give a pitch? What am I doing? Am I giving a pitch to prospect?
You know what I mean? So it raises a lot of question, and that's what makes
it interesting. It's like, I'm not looking
directly at the camera. I'm looking off to
side, and, you know, it's like a candid moment of me talking like I'm
giving a presentation. And so I find that these type of pictures work really,
really well, right? Because it doesn't
look like you're opposing or being cheesy
in front of a camera. It just looks like somebody caught you in the moment
of doing something. And again, like I said before, these shots are planned, right? So it's not like I gave a presentation and someone
took a picture of me. I thought instead, what I
did was I thought about, okay, what would
be a good picture? I'd be like, Oh, you know, I should be in front
of a wipe board, and, like, I should,
you know, speak. And, you know, I
just have one of my employees basically take a bunch of pictures
of me while I give, like, a two minute
quick presentation. I just talk about random things, and we just take the photo
that looks the best, that is the most flattering,
the best lighting, and then the one that really
captures a moment, right? So, it just really looks like
I'm giving a presentation, and I'm talking about this
thing that's interesting. So what I want people
to do is as they're scrolling on their phone,
they're thinking, Oh, Like Patrick is doing
something in this situation. I have no idea what he's doing, but it kind of
looks interesting. Let me go ahead and read the text to see what
this is all about. And that's basically how
I get people to stop scrolling and read whatever
it is that I have to say. And so I know for, like,
YouTube, specifically, this is a strategy I used to get people to click
on my thumbnails. And this is also the strategy I use to
get people to like and comment on my Linton
content because it stops them in
their track, right? And a lot of people aren't
willing to invest the time to you know, take these type of photos where it's like
a high quality photo. It captures a moment, you know, because it takes a
lot of work, but this is what's really working for me. And, you know, if you
do invest the time, I'm pretty sure it
will work better than, you know, different
type of photos. This one is also another example of this is when I was like
17, 18, and this is me now. So, you know,
people really love, things that contrast that
are really polarizing. So, you know, I remember
this I posted on Lincoln. It was called seven tips
for my 18 year old self. That was a video, right? I'll shared a YouTube
video on Lincoln. And actually I got a
lot of likes and views. So why this works really well is because it's a before and
after picture, right? And before and after just
works in any industry. Let's say, like
someone's overweight, and they are suddenly, you know, ripped and muscular, or like somebody is broke and
suddenly they're rich, right? And for my example,
it's just like, Maybe I'm not the most
attractive over here. I mean, I am the same person, but maybe it's the hair, right? It's the hair, my posture, and stuff like that. It's
not that attractive. So I I take that, put it next to a picture
of me where, you know, I look more confident, happy, you know, like a
nice guy over here. And so people are like, Oh, wow, that's pretty funny because that's probably when
he was younger, that's when he's older,
and then the title of the video is seven tips
for an 18 year old self. So it kind of tells the
whole story, right? So anytime you can do, you know, before and after, very strong because it tells the
story, just what the picture. This one is quite
interesting. It was when I used this picture a
few times, actually. One of them was for when I did a tour of my office,
my home office, and then another one
was just just like a random video about
working from home, or it was about sales or e generation or
something like that. So why this picture works
really well is because well, I'm looking directly at
the camera. That's okay. I think it would
have been better if I was just pretending to work and looking off
away from the camera. But I decided to use one where I'm looking at the
camera to just to see. Both can work, but usually I would not look directly
at the camera. But I do do both.
And why this works so well is because it's
like, what am I doing? Am I working from home? Am I doing any type of sales? Am I doing lead generation? Like, what is this
office setup, right? It kind of raises a lot of
questions subconsciously. And that's why I think
it works really well. And it's quite an aesthetic
picture where you know, the composition is right, with the rule of two thirds. And you know, there's
a lot of things going right with the
picture. And so, Why this is good is
because I can use so many different type of use this picture for so many
different type of content. So if I create a Linkn
post about, you know, my seven tips on how to be productive working from
home, perfect picture, or if I do like my five
tips on, you know, the best generation strategies, this would also work as well because you're just working
on a computer, right? So anything work related, this picture works really well, and it kind of just
tells the story. And so the thing that
people really like is the white part of your
eyes, so very clear. And they like nice teeth, so white teeth. So if
you want to, like, you know use some apps to whiten that if you want. You
know, that's fine. You know, whatever it is, your preference to make yourself look as flattering
as possible, right? Because obviously, the more
flattering the picture looks, the better it looks and then the better the content right. But you don't go to do
anything too crazy. When it comes to
editing my pictures, you know, it's just basic edits. I don't really manipulate
too many things. Just the color of the photo
is the main thing I edit, contrast, you know,
just lighting it up. That's pretty much all I change. And I do whiten the parts of my eyes a bit,
and then white in my teeth. And if there are any,
super obvious blemishes, like let's say I got
a pimple right there, then I just go
ahead and then get my editor to kind
of take that out. But for the most part, it's
pretty much me, right? Like 95% there, just like little details that
I fix a little bit. And so that is pretty much how you are going to
choose photos, right? And so when you're writing
the text, it's quite simple. It's just usually you talk
about pain or whatever it is. But when it comes to the photo, those are the photos that
I would recommend you use. When you're thinking about,
you know, your content and what photos you can take, The easiest one, in my opinion, is just like you working. You doing a presentation, are you talking or are
you doing emotion? That's usually what I stick to. And for the sales, I mean, I'm in, like, the sales marketing
entrepreneurship niche. So you know, it works, right? Because I talk about work, and I take pictures
of me working. So if you're doing like SEO
or, like, marketing agency, it's actually pretty
much the same thing because you're helping
people generate revenue, right or you're just working on your computer or
something like that. So those are the photos
I usually like to take. I take most of it in my
studio and my apartment. And that's pretty
much it, right? You don't have to do too crazy. You don't even have
to go outdoors. It's just like, you know,
just use what you have. You don't have to make things so elaborate.
Keep it simple. Take pictures that you
know are easy to take. Don't stress out
too much about it. It doesn't have to be
perfect and put it up and, you know, start learning
from experience, right? And so that's that's pretty much what we have to
cover in this lesson, and I'll see you
guys in the next.
9. LinkedIn Videos: Hey, what's going on, everyone? So in this section,
we're going to talk all about Linkn videos, okay? I'm going to give
you an overview of how to create LinkedIn videos. I'm going to give you one of
my most effective scripts you can use to
create your videos. And yeah, so let's go
ahead and dive right in. So essentially, when
you're posting video, you want to create videos
and post it on LinkedIn, that's relevant for your
target market, right? So, you always want to
keep in mind, like, who are you creating
the video for? Because if you're
creating random videos and you have no idea
who the videos for, well, no one's
going to watch it, 'cause it's not for anybody. You don't need any fancy
equipment to make a good video. You can just use your iPhone or a smartphone or a camcorder
or a point and shoot camera. I mean, I myself started with a cannon point and
shoot camera right. I didn't have anything
fancy, no lights. I just use the sunlight,
and that's totally okay. You don't have to have
a professional setup, kind of like what I do because, you know, you know, I've
been doing this for a while. So, you know, use
anything you got. Literally, just use your phone. That's pretty much good
enough in a lot of cases. The most important thing
for you when you're starting out is you want to focus on the quality
of your content, not necessarily the
technical specs or gear that you have, right? And if you really want to keep doing videos in the future, you can upgrade your
equipment later. But the most important thing
is to get started, right? Most people will get
paralyzed by fear, and then they buy all
of this equipment, and then they don't
make any videos. So you definitely
don't want to do that. You just want
to get started. So let's go ahead and talk
about Linton embedded video. So here's an example of
post I posted a day ago. And essentially, what
I did was I took a YouTube video and I posted
it onto Linktn, right? And so I added some
text to the video. I literally just posted
a video like this. So that's why there's
like these kind of weird bars because it's using the thumbnail for
the YouTube video, which is not the same format as what Linktn is using, okay? And so, you know, I got
some videos got some likes. But the thing is,
it's not native to Linktn. It's embedded, right? So embedded means
when you're posting content from other platforms
like YouTube video, whatever platform you
want to use onto Linton. So when this happens, you're uploading anything to LinkedIn, you're literally just taking
a video somewhere else, putting the Linn there and
auto populate this stuff. And you have to understand
that when you're linking outside of
Lincoln, right? So if you post the
YouTube video, that video is going to
get a lot less exposure compared to if you uploaded
directly to Lincoln, which would be called
Native, right? And so the reason for
this is because if I post a YouTube video,
people click on it, especially if they
click over here, they're going to
go to youtube.com. And so now they are off the
off the Linkn platform. And if they are off Linktn, then that means Lincoln is not making money from
that person, right? And so, obviously,
they will show this content to less people. Now, when you directly
upload onto LinkedIn, which is called a native video, you will get more exposure. So, you want to
keep that in mind. Sometimes, you know,
if I just want my Linkn audience to
watch a YouTube video, and I want to do that because I want to get
more views on YouTube, I would just post it like this. Other times, if I want to
get more views on LinkedIn, I'll directly upload
a video onto LinkedIn and not even talk about YouTube at all to get more exposure. So let's go ahead and
talk about Native video. So in this example, over
here, I wrote some texts, use some hash tags, and I put a three minute video
with subtitles, right? And this one, I directly
uploaded it onto Linn itself. So it's not from YouTube,
it's not from Vo. It's directly
uploaded to Linktn. So for this native video,
you directly upload it. It's not hosted on
any third party. And you just want to make
sure like the aspect ratio and the subtitles and everything
are native for Lincoln, so you get the maximum exposure. So, you know, when you're
uploading the video, it just has to fit
whatever format is relevant for that
specific time in Lincoln. And of course,
Lincoln will change their format and
things like that. So you always want to
be up to date on that, but just make sure that
when you upload the video, it's not like having
these weird bars or it's not like cropping anythings out, like, it just looks fine. And usually, if you do
the 16 by nine ratio, that usually will work
well, or you can do something more of a square
versus a wide rectangle. Like I said before, when it comes to these
kind of videos, make sure if you want
the most exposure, you directly upload
it to Linkin, and you add a short description,
something like this. It can be even just
one or two sentences. It doesn't have to be
like this whole story, and you definitely want to use hashtags so you
get more exposure for the hashtags that
you are going for, okay? And if you want
to use subtitles, you can use I personally use this company
called Rev, and basically, you pay this company
to add subtitles and they'll give
you a file and you will upload it onto Linkn. And it'll add subties
for you, right? So as you can see, there's sub ties over
here because I use Rev. You can also use
different software where it will instead of putting this subtitle here
as like a text, it'll put it directly into the video and
it'll just pop up. So there are different
providers for that. So whichever one
you want to use, I find RV really easy to use, and I use it for LinkedIn, and I use it for
my YouTube videos. And let me go ahead and show
you an example of this. So essentially, when
you're on LinkedIn, and you want to upload a video. So we go video, upload a video, and let's just say I'm
using this one. Okay, cool. I'm loading this
video, and you're going to attach to
thumbnail, right? So, and you want to add
this caption here, right? So, the SRT file, that's essentially what
I want to show you. That's basically what
you can get from rev.com, right? So v.com. And essentially, you know, send them the video and then
they're going to, you know, create the captions and seties for you if
that's what you want. But you got to
understand that when it comes to content on LinkedIn, not everyone has the
audio on, right? So that's why you know, sometimes it's important to
put the captions in case people are watching it at work and they don't want
to put the sound on, and so they can
actually just watch the video plus reach
the subtes, right? So that's why you
want to add subtites. But if I mean, costs money and these other platforms,
everything costs money, right? So if you don't want to do it, and you just
want to get started, go ahead and do it without subtiles and
that's totally okay. Moving into the actual video format and
the script, right? So, I have seen this before. Essentially, I'm using the
same format for the content, whether it's writing, something or if I am making a video,
it's all the same, right. So there's always
going to be a hook. I'm going to talk about some pain that the
prospect probably has or agitated pain that
they don't know they have, but I'm making them aware
that they have a pain. And then I provide
some kind of solution, and I explain why
it's important, okay? So this is pretty much the format I use
for all my videos, whether it's for LinkedIn
or YouTube or whatever. I like 90% of the time use this format literally
for everything, okay? And I like to keep it simple. So video script,
here's how it works. You start of a script,
right or hook, so you can start with
something like, Hey, you know, one of the most common
sales mistakes I see people make when it
comes to co calling is, and then whatever that
big mistake is, right? Or sometimes I could just say, In this video, we're going to learn the top three secrets. You need to know
when it comes to mastering the art
of code calling. That's essentially the hook. It doesn't have
to be like crazy. These are the things
I'm going to talk about in the video, and
that's good enough. Or it can be something more
engaging with the pain. So after that, I usually like
to talk about, you know, why people should
watch this video or why they should watch
it through the end. So I'll say something
like, and you want to make sure you watch
this video until the end, because if you don't know these three secret techniques to, you know, do your cold call, then you're going to
be making mistakes, and you're not going
to realize why you're making those mistakes, and you're not going to
improve as a salesperson. So by watching this video, you're going to get a
shortcut to this and that, and pretty much that's
what I would do to give people a reason
for why they should watch. And then from there, I would
just go through the point. So I go point number one, point number two,
point number three. Right? And so basically,
if you think about it, the hook and then kind of like the introduction is just
why should they watch it? What do they expect to
get out of the video? And then I just go 0.1 0.2 0.3, and I literally just
go down the list. And at the end, I give a
conclusion of summary of, you know, what's important
about this and I give you know final
words, and that's it. And I usually like to make
the conclusion very short, like less than 1 minute because I find that if I try to
summarize everything, people don't watch
it all the way. What they really care about
is the hook, the intro, and then point number
one point number two, and point number three. And within each of these points, what I'm doing is I'm talking about a pain solution and y. It's basically the same format. So if you look at like this, right, it's the pain solution y. This is the whole format of the video from the beginning
to the end, right? So that's the pain right here, and then solution comes in here, and then this is the
y's and portion, right? But then within each
of these points, I'm doing the same thing. I'm talking about the pain.
So if point number one is the first mistake
that people make when it comes to cold e
mailing is that they don't have an ideal customer
profile in mind, right? That can be a potential pain. And here's why it's so important to have an ideal
customer profile. And so the format I use is literally the same
thing over and over. It's just like the whole video itself uses pain solution y. And then within each of
these points, usually, I'll have about
minimum three points or sometimes even one point,
it depends on the video. And then I'll have like, maybe one to seven
different points. I usually don't
like to do too much because it's too much
information in the video. And then from there,
I just go through it, like, here's point number one. Here's the problem people
have. Here's my solution. Here's why it's supported.
Now, here's point number two. And so I literally
just go down the list, and that's how most of
my videos are formatted. So as you are
creating your videos, essentially, no matter what
topic you're talking about, You just want to
make sure that you understand the
customer's pain, right? So if you're doing,
let's say you have a content marketing
agency and you create content for other people. Then you say, you know, one of the biggest challenges that businesses have is that they
don't have a content team, and they're not
really sure how to do SEO and this kind of content. And here's the top three things that you need to consider
when it comes to you, starting a blog or
whatever, right? Point number one. You need to do this point
number two, point number three. I mean, this is a very
simple script, right? It's just what's the
problem with the solution? Why is it important?
That's all you're doing. Very simple. Anyone
can understand it. But the challenging part is, you first have to really
understand your prospect, right? When you understand their pain and you just talk about it, people will watch because
they have that pain. So that's why your script
doesn't have to be complicated. It doesn't. The
more layers it has on top doesn't make
it a better video. The more simpler and easy
to understand it is, the better because people
understand it, right? So just black and white. You know, what's the pain?
What's the solution? That's the Y point number
one point number two, point number three,
why is important. And boom. That is
pretty much my video. So if you go on, let's say
for YouTube, for example, YouTube or LinkedIn, you
just watch any of my videos, they all follow this format. And so you can type
basically go on YouTube, type in my name,
Patrick Dang and you'll find all my
YouTube videos, right? Because my u videos are very
similar to my Linktn videos. Let's talk about that,
repurposing videos for Lincoln. So if you create content on any other social media
platform like I do, like, I'm pretty heavy
on YouTube, right, then you can repurpose
those videos and post them on LinkedIn. So I actually don't
have to create LinkedIn specific
content because I create so much YouTube
content that I can, you know, use as
Lincoln content. So, number one, the first thing I could do,
that's really easy. So, for example, I can just take a YouTube video copy and
paste a link onto LinkedIn, and then that could be
a video right there. Or I can re upload that YouTube video onto LinkedIn
to make it native. And so then I don't have to
link outside of YouTube, and it's like a native
LinkedIn video. So similar to how I had this video, it's a
native video that uploaded, and that works, right? But also, for this one, I literally just took
a YouTube video, copy paste of the link, and people are
watching it, right? And so that's an easy way for me to kind of double
dip on my content, and you can reuse videos, whether it's a native video
or you know embedded link. Now, for some videos, you
can't just directly repost it. You have to adjust it, you know, let's say, for example, you're
taking Instagram video, the format and Instagram may not be the exact format
you want to link this, no matter where you're
taking your videos, you just want to make
sure that it feels natural to linked in and
it makes sense, right? And one thing I really like to do is you
can actually take, let's say, a YouTube
video. So I do this. I can take a ten
minute YouTube video, and then I could take the
three best minutes of that video and post it onto Lincoln as a separate
video, right? So, you know, from making
one YouTube video, I can probably create
three different pieces of LinkedIn video content from
that one YouTube video. So, for example,
this is the example we showed earlier where it's
a three minute video, right? Originally, this video
was a YouTube video, and I basically took 3 minutes
out of it and I turned it into a Linton video and directly uploaded
it onto Linton. So nobody knows that this is
actually a YouTube video. There's nothing where I'm
saying it's a YouTube video. It's just like I
talk about a pain. I talk about a solution, I talk about why it's important, and that itself is the video. And why this works so well. If you're trying to do a
strategy like I'm doing, it's doing YouTube and Linoln
at the same time is because if you look at the format of my YouTube videos,
it's like this. It's like the hook,
why people should watch 0.1 0.2 0.3, right? And so if you think about
it, because each point is structured in a way where I'm talking about a pain
solution and y, that point by itself can stand
alone without the intra, without the hook,
without anything else. It stands alone by itself. So that's why I can go
into my YouTube videos, and I can take a three minute portion
of point number one, and that itself can be the
LinkedIn video, right? Additionally, if you are using this format to create a ten
minute Linked in video, for example, you can
then chop up your video, like, for example, you
post a ten minute video. It gets views and then you take that video and you get
number point number one, point number two, and
point number three, and you make them
each separate videos. And now you have
three more videos of Linked in content that
you can post later on. Because if you're posting
a lot of content, people won't even notice
that you're reusing the same content if
you're posting it like six months later or eight
months later, right? And so you basically you can
create one video and turn that one video into multiple
videos to, you know, get as much juice
from, you know, your video as much as possible if you're going
to create it, right? That's basically how I would repurpose content so that
when you make one video, you can turn that one video into three or four different videos using the same exact content, but just using different
editing, right? And I would say the
best way to get an understanding of what type of videos you should make is, you know, look at the top ten thought leaders in your space. And see what kind of
videos they're making. And essentially, you want
to just model off of that, see what they're
doing well, you know, go on my YouTube
channel, My LinkedIn, see what I'm doing,
and just basically anyone who has a big following, try to understand how they're
creating their content, especially if you're doing
it in a specific niche, and then model off of that, take inspiration from it and then use my format of talking about
the pain solution and why. And you should be good to go. And so that's it
that's everything when it comes to
Linked in videos, and I'll see you guys
in the next one.
10. Common LinkedIn Marketing Mistakes To Avoid: What's going on, everyone.
So in this section, we're going to talk
about the common Linked in marketing mistakes
you need to avoid. So as you start planning your content and
creating content, these are things
that you should be, keep a watchful eye out so that you get the most exposure
to your content. So, you know, these are the things that
you need to avoid, and let's go ahead and dive in. So the first thing is,
there's a difference between native links for videos
to get more exposure. So here's what I mean. When you post
content on LinkedIn, right every time you are
linking outside of LinkedIn, let's say you put a
link onto YouTube or to your blog or another
social media site. You got to understand
that Linn will probably not give that content as much exposure as it could have if you put it natively
inside Lincoln, right? So, if, let's say put a video
on YouTube and you say, here's a link to
my YouTube video. Sure, people will go click the link and go to
the YouTube video. But that video will probably get more exposure if you just uploaded it
directly to Lincoln. So just keep in mind that anytime you link
outside of LinkedIn, it does get views, but it
will get less exposure. If it's native to Lincoln, like inside Lincoln,
they don't have to click outside of Lincoln, or if you do put a link, it just redirects them
to a LinkedIn article, that will get more exposure. So, like I said before, if Lincoln outside of Lincoln, YouTube website, et cetera, your content will
get less exposure. If Lincoln inside, you get more. Now, you want to also avoid post posting anything
that's too personal, that's not really
business like, right? Because it's not Instagram.
It's more professional. So things like your cat
doesn't always make sense. I guess it could make
sense if you can tie it to a business lesson,
but usually not. What you ate for breakfast
and things like that. It's like, it's not a
place for you to share your personal life, necessarily. It's got to bring value to
your target audience, right? Like if you're trying
to get the CMO of a software company to
book a meeting with you, they are not going to care that you had pancakes for breakfast. Okay? It just doesn't
make sense, right? And so you got to
understand that you have a certain intention
when it comes to Linn, and it's not for you to
just post personal stuff. Also, you want to avoid
pitching and selling too much when you're creating content, it's all
about value, right? It's kind of like value,
value, value, value. And then, you know,
pitch sell a little bit, see if people want to book a meeting with you,
something like that. But you got to lead with value. That's pretty much what content
marketing is all about. If every post you put
up is all about, like, book a time to talk
on my calendar here, you know, like,
here, I'm selling this thing. Make
sure you sign up. People don't really
like that, and you're probably not going to grow that much when it comes to content. And you know, people
are unlikely to book a meeting with you
because it's annoying. So remember, add value first, and then if you want
to pitch later, sure, pitch, but, you know, definitely make your content more like 80% value and maybe like 20% pitching or even
90% value and 10% pitching. It's all about building
that momentum and building that brand authority and trust before you ask for anything. And that's how you pretty much do you know linked in marketing. And don't be a spammer, right? Don't just like you know, take a bunch of articles and videos from your
company's website and just spam like 20 of them in one day. That's
not going to work. You have to spread
out your content and have you be thoughtful of
how often you're posting, whether it's one a day or three times a day at different times. But don't just put up a
bunch of bad articles and things that
people don't care about 50 times a day because that's going
to penalize you. And people don't engage. People are not getting value from it. They're
not going to click. They're not going to
watch, and then, you know, you're not going to really use Linked in marketing
effectively, right? So, I'm pretty sure you have an idea of what spamming is.
Just don't be a spammer. Don't be selling all the
time. Lead with value. And if you do that, then you'll be on
the right track to being successful on Linktn. And so those are pretty much the top mistakes I
see people making. So make sure you avoid these, and I will see you
in the next lesson.
11. Reposting Other People's Content: We're going to be
talking about how to share and repost other
people's content. Now, when it comes to Lincoln, you don't necessarily have to create original content
every single time, right? And a lot of times we may
not have enough time or energy or resources to constantly keep pumping
out fresh content. So one of the best
strategies you can use is to remix content and basically
share other people's content, give your opinion
on that content while giving credit to
the original creator, because you always want
to do that, obviously. So I'm going to
give you some tips, some tricks, some examples
of how you can do this, and it's going to be
great for anybody who may struggle when it
comes to creating content, and maybe you just
want to repost content and really just
share your opinions. And let's go ahead and
dive right into it. All right, so sharing
and re posting content. So it's generally okay to re
post other people's content. You can literally take
their content and put it on your profile and
share it as a post. But you got to make
sure that you give credit to the original
creator, okay? Obviously, make sure you give the credit to the
original creator. But if you're posting a video of someone's face on it, right? Obviously, you kind of already credit them because, you
know, that's not you, right? So it's very clear that
you're not stealing work. The main thing is like you're not trying
to steal work and pass it off as your own and change their name to your name. You're really just
remixing content, and you're almost
like a DJ, right? A DJ doesn't steal music. They play other people's
music, and they give credit. And so a couple of ways you
can do this is you can share someone's content directly from Linktn and I'll show you how
this works on the platform, and it'll automatically show where the source
came from, right? And don't worry. I'll show
you exactly how that works. You could also share a link
to another person's video, an article or whatever it is. The thing is it's better to use a link that is a Linked in link, like a Linked in article
or something like that, to get more exposure. If you are linking
outside of LinkedIn, you risk the chance of your post not getting as many views. So if you just take
a YouTube video and put it on your LinkedIn, sharing a LinkedIn
video, that's not yours. You could do it that way and write something to give
your opinion about that, but you may not get as many
views if you compared to if you download that video and re upload it directly
onto LinkedIn. So obviously, the better way to go is to natively
post videos and photos directly on LinkedIn while giving credit
to the creator, either within the video of
the photo or putting it in your text of the copy of the
actual piece of content. And it's very important
that when you are re posting another
person's content, you are adding your
own perspective in the text section
especially, right? Because you can literally
take a picture or video, and just directly put it on
your Linked in as a content. But, you know, people are
going to see it as blatantly stealing if you don't give some kind of opinion, a thought. It could literally just be one sentence of what
you think about that. It could be something that happens in the news and you give your spio of what you think about whatever is going
on in the news, right? You know, what's your opinion or some examples you
can use is like, what's your opinion
about that piece? What value can you provide to further explain
that piece of content, explaining what
problem that piece of content actually solves to help kind of spoon feed it to your audience so they can understand exactly why
you're posting it. And a pro tip is to re post
and share content that goes viral or any type of news people want to
search right away. And that way, you
can piggyback off of the attention that piece of
content is already getting, but kind of sharing that content
to your audience, right? So, you know, you don't have to create a viral piece
of content instead, you can share a viral
piece of content and just leverage that momentum
and just piggyback off of it. And that's totally
okay because this is a common practice that a lot of content creators do
on all platforms, and as long as you
are giving credit to who actually created that piece
of content, that is okay. Now that you understand
how this kind of works, let's go ahead and go
into Linton itself, so I can show you
how this looks. All right, so we are
on LinkedIn right now, and we're going to go
through a couple profile so you have an idea of how it works when you're
sharing content, right? So right now, I am on Ray
Dalo's LinkedIn profile. And when you go
into that profile, you can sort by activity
articles posts, so we're in posts
right now, right? So essentially, I can see
all of Red Dalio's post. And if you don't know Red Dalio, he is entrepreneur
investor. And I'm a fan. He has a couple of books
so you should check him out if you're
interested. So anyways. The point is, you know, he's
posting content every day, and he basically writes
one sentence about, you know, a principle
of the day. And the content is literally
just a quote, right? Watch out for people who think it's embarrassing
not to know. So he gives a lot of investing
advice, business advice. And basically, he'll
write, you know, like a little description of
what this actually means. Like in more detail about
the actual quote, right? So if you wanted to say let's say something really
resonated with you, like, for example, let's say, be clear on whether you are arguing or seeking
to understand. And think about which
is most appropriate based on your and
others believability. So if I'm like, Okay, wow, this is really, really
touching my heart right now. So how do I share this? Well, first of all, what
you got to do is you press the share about to right here.
And you press the share? What's going to
happen is you can write a little comment of what you think
about this piece. You can even tag Radialo or whoever you're sharing
the pulse woof. And that works
really well, right? Because this works because
if you just say you could tell a story like when
I was younger, da, da, and then you'd
tell a story about when you're younger and
you are, I don't know, let's say arguing instead of
seeking the truth and you have a relatable story that kind of connects to this quote. Then you can share
the write your piece. This could be one sentence,
could be a whole essay. You know, it depends on what you want when you're sharing it, and then basically you post it and it will
share on your profile. Now, when you share,
what's going to happen is it's going to
show this part over here, so everyone knows that you
got this from Radialo or whoever you're quoting or whoever you're sharing
their content from, and you're giving
direct, you know, credit to the person that actually create the
original thing, and you're giving your
opinion on whatever it is, you want to tell
a dultable story, or you agree with him, you disagree, whatever
the case is, right? And that's pretty much how
you share content on Linktn. So whatever you know
industry you're in, you definitely follow
the people that are, I guess, Linkn influencers that you
can kind of share from. And, you know,
obviously, the bigger they are, the more
viral they are, the better content they have, and the easier it is for you to share good
content, right? Because you want to just follow a bunch of people
in your industry, that makes sense and give your opinion when
things come out. So that is radialo example. So let's go ahead
and discard that. But let's say, let's go ahead and give you
another example of Matt Higgins, right? So he's a CEO and co
founder of RC ventures, Venture Capital Firm,
investment firm. Okay. So essentially, if
you go to post, right? So it works for any person. They don't have to be a
linked in content creator. You can check my profile, Anyone's profile,
it's the same thing. Right? You go to posts and
you see what posts they have. So I want to go on his
profile because, you know, I want to share with
you his strategy where I'd say this recent video came out 17 hours ago, right? And so what they did is
they took a video, right, that I do not think they
actually produced this video. I think motivation by, you know, like another
person did this. And they're basically
re posting content. And so he's giving his
opinion on Jeff Basil's and, you know, Jeff Basil's
business growth strategy. Okay, cool. And as you can
see, this video itself, even though he didn't create it, he just took it from
somewhere else, put it on this profile and gave uh, you know, his opinion
about this piece of content. It's got 2000, you know, engagements here at 140
comments, 73,000 views. So he successfully took
another person's content, repurposed it for himself, remixed it, added his
own opinion on it, added the hash tag, and now
he's getting views, right? And so, for some
content creators, this is a really big part
of this strategy, where, let's say this is
another example of Warren Buffett, right? Bill Gates over here too. So he's taking popular people like Jeff Basiles and
Warren Buffet and basically pigging back off of their success and their
brand and familiarity. And just re posting on
his profile, right? So he just gives, like, you
know, writes a little essay, maybe a couple of
sentences about his thoughts on
whatever this piece is, is only a minute video or 47 seconds, 73,000 views, right? And he's not creating anything.
And obviously, you know, he's going to have
his own stories and his own thing going
on in terms of his investments and his success. But, you know,
essentially, you know, you can just be writing
about different stories like Blockbuster, right? He didn't take this
picture, but he probably found it online, and
he has an opinion about it. Or like this quote.
He maybe I'm not sure if he created this.
Now, he didn't create this. You know, here's the credit
to whoever created this, but he just kind of
shares, let's say, a vir meme or a vi anything, you know, a checklist
or anything. He writes his opinion, right? This one I actually saw this YouTube video where
amas did an interview. And again, he just takes
the video completely like pretty much how this works is you
download the video. You take the part
that you want, and he probably took a two
minute, 19 seconds. And he probably has a
team that does this. But you could do it yourself. And then you upload
the part you want, and then you write your opinion about it at the hash tags, and that's your
piece of content. And look, this piece of content
has almost 300,000 views. Did he create it himself? No. He just piggyback off of the news that's
happening with Elon Musk, and that's his content, right? So if you go on his profile
and other people's profile, you can see that many
people do this because they don't necessarily want to create their own
original content, but they want to piggyback off of the name and
success of other people. And there's nothing wrong
with that. You know, it's just you're remixing
content like you are a DJ, right? And so there's
nothing wrong with repurposing content as long
as you're giving credit. You know, it's not like he's, you know, saying that he
made the video or, like, he's, you know,
putting a quote in and putting his name under it when someone else really
did it, right? It's just the only thing that he's adding
to this piece of content or these pieces of
content is these little text, you know, a couple of
sentences to give his opinion. And that's pretty
much what you want to do in your industry, right? Especially if let's say you're in an industry where there's
a lot of news going on. For example, you know, you can go on business
insider or any forbes or entrepreneur magazine, whatever it is that
you like to read. And if you find
something interesting, you can literally just share your opinion, share this piece, share the article, take a
picture from it and say, Hey, this credit from
business insider, and then share it, right? And there's nothing
wrong with that. Or if you're like a tech person and you're selling
into technology, well, Tech crunch is
a good place, right? People are raising
funding all the time. So, for example, if clubhouse closes a 4 billion evaluation, and if you're in an
investment firm, then you talk about why this is very important for the
investment world, right? So wherever you get
your new source, that itself can't be
pieces of content. You can also do what this
guy's doing and just get viral videos are already
popular on YouTube and other social media and just
re post it on your profile. Or you can just, you know, go on Linked
influencers profiles, and you can just
share their content like literally just press the share button and
share their content, and that's your piece of content and add your
opinion on it, right? So those are a couple of
different ways you can repurpose other
people's content in an ethical way where
you're not sealing, you're just sharing, remixing, and adding your opinion. And yeah, so that is
it for this video, and I will see you in the next.
12. LinkedIn Polls: Hey, what's going on, everyone? So in this section, we're
going to talk about how you can use Linton pools
to create content. Now, this is actually one of
the easiest ways to create content because it doesn't really require too much thought, energy, and when it
comes to writing, really, you're just asking a question to your
audience, right? So here's how it's
going to work, right? So Linktn Polls is
a way for you to ask questions relevant
to your prospects. And what I like to do
is I like to subtly agitate a pain to create an opportunity to
start a conversation. And again, when you're
creating content, your goal is to get
people engaged so that when you send a message later and you're trying
to book a meeting, well, you actually have
something to talk about, right? And so that is one of the
secrets of Lincoln polls. So of course, you can
just do random polls and get people to vote and talk, but I find that if
you're going to do it, you might as well
talk about a pain and create an opportunity
to start a conversation. So I'll give you
an example, right? So a Linn poll I recently did a week ago, is
I just said, Hey, favorite way to generate leads and then use the hash tags, and then I put in some
options like code email, Linked in C calling
other, right? So far, 32 33 people
liked it, 12 comments. And yeah, so we got 11,000 people who actually
saw this poll, which is actually quite a
lot of people to see a poll. And we have 400, almost 500 votes, right? So a lot of people are
actually voting in this. Now, essentially, what
I can do is, you know, all these people
that voted liked it, I can kind of follow up
with them and be like, Hey, you know, just
curious, you know, what's your favorite
way to generate leads, or you know, are you having
any trouble generating leads, and, you know, whatever
the case is, right? And it can start a conversation. So what you're doing is
you're asking a question that enables you to further
the conversation, you know, through
a direct message. And again, because
when you go into this, you can see exactly
who liked it, who commented. You
want to ask questions. Usually, polarizing
questions, the more polarizing where people
have to make a decision. Are going to be better
for engagement, right? And you want to ask questions that agitate a prospects pain. So another one you can
actually do is, for example, let's say you're
selling some kind of le generation services, right? Or maybe you're selling
sales consulting. And you could say, like, what's your biggest challenge when
it comes to generating sales? Is it generating leads? Is it closing clients? Is it negotiating, right? And people will
select an option. If I did something like
that, well, if someone says, the most difficult or greatest challenge
is generating leads, then I could follow up, we say, Oh, you know, just
curious, you know, you voted on my poll or you gave this poll alike and I
was just curious to know, what was your biggest
challenge when it came to generating leads or
generating revenue, and then they'd be
like, Oh, yeah, I saw that poll, you know, we're having trouble
generating leads. We need help with code
email, and then boom, right? You got a conversation going right there just from somebody, you know, voting on your poll. Okay? So what I'm now going
to do is going to show you how this poll works when you're
actually on the thing. So when you're on your Linked in profile on your profile
where you see you know where people are
looking at your stff You can see the people who
have viewed your thing, right, your, your content, and you kind of get an idea,
like, who's looking at this, where are they from, but
you can't really see you know who they
specifically are quite yet. If you go into, let's say, Okay, so if you go
into the likes, you can see exactly
who liked it, so you can message each one of these people if you wanted to. You can also go into the
comments and you see who's leaving a comment and you can message them
directly, right? So, this person says
after taking your course, C calling so much easier, so I can follow up with him
and see if he needs any help. And most powerful thing, actually, in my
opinion, is this. So when you click on the votes, I have 490 votes, you see every single
person that votes, right? This is the crazy part. So over here, 126 people
voted code email, 200 Linktn, 133 code calling, and then 37 others. And so what you can
do, for example, is you can say, you know,
for others, 37 people, and you kind of go through
each of their profile, see who they are,
and you say, Hey, look, I saw you voted in my poll and you
pressed on others. So I'm just curious
to know, you know, how exactly are you
generating leads. And then if you're
selling some kind of, you know, software, consulting, whatever it is, you can see how they're generating leads and
see if they need any help. Now, if you're
doing cold e mail, Maybe you offer a
service about, you know, how to optimize code
e mails and get better response rates and you
could say, Hey, you know, I saw you voted on a poll,
and it looks like, you know, your favorite way to generate leads is actually
through code e mail. Curious to know how
that was going, and if you need help
if anything, right? Especially when it
came to automation or improving response
rate, whatever it is. So, you know, depending
on how you do your poll, these creates different type of conversations based on
what people are voting. So if you say, let's say, what's your
biggest challenge when it comes to
generating sales? Is it lead generation? Is it closing deals? Is
a presentation? And if people select,
let's say, for example, they have trouble
generating leads, you'll see exactly who has
trouble generating leaks. You send them all a
message and you say, Hey, look I saw you vote on my po, and it looks like your biggest challenge
is generating leads. Just curious to know, you know, what's your situation
looking like? What have you tried
before? And then, do you want to have a conversation over
the phone to see if it makes sense for us to work
together in any way, right? And so that's pretty much
how you would use a poll. And I personally think it's
one of the easiest ways to generate content because
you're literally just, you know, asking a question
and creating some options. And right now, Lincoln's giving polls a lot of
engagement, right, 11,000 views on a poll
is quite a bit for me, especially because at the
time of this recording, I have 10,000 followers. So, you know, I'm getting more views than I have
followers, right? So they're pushing it probably to a lot of people
who follow the sales, prospecting hashtag,
business development, hashtag, or anyone who's
interested in sales training. So yeah, poll is definitely one of the easiest ways
to create content. So I recommend giving it a try, seeing how it works for you. So with that said, that's everything for creating
pose on Linkedin, and I'll see you in
the next lesson.
13. Offering Help: Hey, what's going on, everyone? So in this section, I'm going
to show you how you can use the offering help strategy to easily create
content on LinkedIn. And this one's pretty valuable because it's very easy to do. Anyone can pretty much do it, and people will actually
come to you as leads. So let's go ahead and show you exactly how you
can pull this off. Now, on Linkedin, there's this option right now where it's called offering help, right? And it's basically I'll show you how to do it
on Linked in a second, but to explain it a little bit. It's like hashtag offering help. There's this little
hand over here. It says, General help, career coaching, resume reviews, right? So you select what category
you want to help people with. And I said, for anyone who is looking to start a
career in tech sales, I'm offering help on how you can get your foot in the door, mail your sales interview, and get hired for a high paying job. If you're interested
in some help, leave a comment saying
me in the comments, and I'll send you
a direct message. And then hashtag, career
sales, tech sales, sales, start up sales because I want these type of
people to see it. So a lot of people who watch my content are starting
their career in sales. Maybe they just have, you know, one, two, three
years of experience. And some people, they may
haven't really started yet, and they're looking for their
first sales job, right? And so what I can
do is I can offer career coaching as like a consultant or maybe, you
know, something like that. And what happens is, let's say, 2,400 people saw this, I guess, 17 s, 11 comments. So pretty much all the
comments if I load it up, basically, it's
just people saying, me me me me me, right? What happens is
what I can do is I can go in each person's profile, and I could be like, Hey, I saw that you left a comment about needing some career
advice or some career help, you know, like,
what are you up to? Like, let me know if you know, you want to schedule time
to talk on my calendar, and we can talk
in person, right? And so if I was
selling maybe, like, a recruiting service or consulting services on
helping people get a job, for example, I can directly
talk to, you know, 11 hot leads that, you know, commented
on this post saying, me, And so whatever
it is you're selling, whether it's consulting service, SAS product,
technology, you know, commodity, whatever it is, you can do the same thing
where you're offering for help and you basically
offer free value, which essentially
can be a sales call. If you think about it,
right? Because in sales, you're really just
understanding the problem, seeing if you can help. Then from there, if the person wants to take
a meeting with you, then you can actually pitch them on your product
and service. But to get your
foot in the door, you get them to come
to you by biting it out with offering help. So again, you know, no
matter what you're selling, you can do this in
some way, right? You can say offering
help, anyone who is looking to generate leads on Facebook or anyone who needs help with SEO marketing, and you might get people
to respond to you. So let's go ahead
and go on LinkedIn, and I'll show you
how this works. All right. So when
we are on LinkedIn, how it's going to work is you
go to this part over here. It's start a post,
create a post. And over here, you'll
have you know, create a poll, share what you're hiring, and then offering help. When you press offering help, basically, you can select certain things that
you want to help with. So if you're general help, you want to do career coaching, you want to do resume reviews, or maybe you want to
do other done, right? And what happens is, you know, it will kind of just
say it for you. But if you want
to add something, you want to put
like SEO marketing or whatever it is, right,
you can put it in there. Okay. You just say,
something similar to I said, Hey, you know, I'm offering
free career advice on blah, blah, blah, or I'm offering to do a free technical analysis
of your website to see where where there might be opportunities for you to rank in keywords if you're selling
SEL services, right? And then after you offer help, you just post it, and then
that's pretty much it. So it's quite easy. I want to do this every day because
that's quite annoying. I think maybe once every week
or once every other week, you can just mix it in with your content
and just be like, Hey, offering help anyone
who's interested in this. By the way, I just help
this person do XYZ. So if you want to
do the same thing, let me know in the
comments type in me. And that's how you would
offer help. Okay, that's it. And so with that
said, that is pretty much how you are
going to offer help to your potential
prospects and get them to message you inbound, right? And a very important part is, when you're creating
your content like this, you want to make sure you have some kind of call to action. So for example, if I didn't put this line here, if you're interested
in some help, leave a comment saying me, I would only get people
who would like it, right? And maybe some
people will comment, and that's only 70 people. But when you tell
them that, Hey, you need to write
something in the comment, so you know exactly who
they are and you can message them. This
is two things. Number one, you know
who they are, they raise their hand,
they're interested, so very likely they're going
to respond to your message. Number two, is that the more comments you get in your post, the more vialty or the more exposure it gets
because Linn is saying, Okay, all these people
are leaving a comment, so let's show this
post to more people. So that's why if you do the
strategy, I would, you know, incentivize or get the prospects to leave a comment saying
me or something like that, so that you know
who they are, and you get more exposure
for this post. So more people see it, and
the more people see it, the more comments you get,
the more leads you have, and the more meanings
you can set. So that's pretty much
how you offer help on Linkn and I'll see you
guys in the next section.
14. Reposting Other People's Content: We're going to be
talking about how to share and repost other
people's content. Now, when it comes to Lincoln, you don't necessarily have to create original content
every single time, right? And a lot of times we may
not have enough time or energy or resources to constantly keep pumping
out fresh content. So one of the best
strategies you can use is to remix content and basically
share other people's content, give your opinion
on that content while giving credit to
the original creator, because you always want
to do that, obviously. So I'm going to
give you some tips, some tricks, some examples
of how you can do this, and it's going to be
great for anybody who may struggle when it
comes to creating content, and maybe you just
want to repost content and really just
share your opinions. And let's go ahead and
dive right into it. All right, so sharing
and re posting content. So it's generally okay to re
post other people's content. You can literally take
their content and put it on your profile and
share it as a post. But you got to make
sure that you give credit to the original
creator, okay? Obviously, make sure you give the credit to the
original creator. But if you're posting a video of someone's face on it, right? Obviously, you kind of already credit them because, you
know, that's not you, right? So it's very clear that
you're not stealing work. The main thing is like you're not trying
to steal work and pass it off as your own and change their name to your name. You're really just
remixing content, and you're almost
like a DJ, right? A DJ doesn't steal music. They play other people's
music, and they give credit. And so a couple of ways you
can do this is you can share someone's content directly from Linktn and I'll show you how
this works on the platform, and it'll automatically show where the source
came from, right? And don't worry. I'll show
you exactly how that works. You could also share a link
to another person's video, an article or whatever it is. The thing is it's better to use a link that is a Linked in link, like a Linked in article
or something like that, to get more exposure. If you are linking
outside of LinkedIn, you risk the chance of your post not getting as many views. So if you just take
a YouTube video and put it on your LinkedIn, sharing a LinkedIn
video, that's not yours. You could do it that way and write something to give
your opinion about that, but you may not get as many
views if you compared to if you download that video and re upload it directly
onto LinkedIn. So obviously, the better way to go is to natively
post videos and photos directly on LinkedIn while giving credit
to the creator, either within the video of
the photo or putting it in your text of the copy of the
actual piece of content. And it's very important
that when you are re posting another
person's content, you are adding your
own perspective in the text section
especially, right? Because you can literally
take a picture or video, and just directly put it on
your Linked in as a content. But, you know, people are
going to see it as blatantly stealing if you don't give some kind of opinion, a thought. It could literally just be one sentence of what
you think about that. It could be something that happens in the news and you give your spio of what you think about whatever is going
on in the news, right? You know, what's your opinion or some examples you
can use is like, what's your opinion
about that piece? What value can you provide to further explain
that piece of content, explaining what
problem that piece of content actually solves to help kind of spoon feed it to your audience so they can understand exactly why
you're posting it. And a pro tip is to re post
and share content that goes viral or any type of news people want to
search right away. And that way, you
can piggyback off of the attention that piece of
content is already getting, but kind of sharing that content
to your audience, right? So, you know, you don't have to create a viral piece
of content instead, you can share a viral
piece of content and just leverage that momentum
and just piggyback off of it. And that's totally
okay because this is a common practice that a lot of content creators do
on all platforms, and as long as you
are giving credit to who actually created that piece
of content, that is okay. Now that you understand
how this kind of works, let's go ahead and go
into Linton itself, so I can show you
how this looks. All right, so we are
on LinkedIn right now, and we're going to go
through a couple profile so you have an idea of how it works when you're
sharing content, right? So right now, I am on Ray
Dalo's LinkedIn profile. And when you go
into that profile, you can sort by activity
articles posts, so we're in posts
right now, right? So essentially, I can see
all of Red Dalio's post. And if you don't know Red Dalio, he is entrepreneur
investor. And I'm a fan. He has a couple of books
so you should check him out if you're
interested. So anyways. The point is, you know, he's
posting content every day, and he basically writes
one sentence about, you know, a principle
of the day. And the content is literally
just a quote, right? Watch out for people who think it's embarrassing
not to know. So he gives a lot of investing
advice, business advice. And basically, he'll
write, you know, like a little description of
what this actually means. Like in more detail about
the actual quote, right? So if you wanted to say let's say something really
resonated with you, like, for example, let's say, be clear on whether you are arguing or seeking
to understand. And think about which
is most appropriate based on your and
others believability. So if I'm like, Okay, wow, this is really, really
touching my heart right now. So how do I share this? Well, first of all, what
you got to do is you press the share about to right here.
And you press the share? What's going to
happen is you can write a little comment of what you think
about this piece. You can even tag Radialo or whoever you're sharing
the pulse woof. And that works
really well, right? Because this works because
if you just say you could tell a story like when
I was younger, da, da, and then you'd
tell a story about when you're younger and
you are, I don't know, let's say arguing instead of
seeking the truth and you have a relatable story that kind of connects to this quote. Then you can share
the write your piece. This could be one sentence,
could be a whole essay. You know, it depends on what you want when you're sharing it, and then basically you post it and it will
share on your profile. Now, when you share,
what's going to happen is it's going to
show this part over here, so everyone knows that you
got this from Radialo or whoever you're quoting or whoever you're sharing
their content from, and you're giving
direct, you know, credit to the person that actually create the
original thing, and you're giving your
opinion on whatever it is, you want to tell
a dultable story, or you agree with him, you disagree, whatever
the case is, right? And that's pretty much how
you share content on Linktn. So whatever you know
industry you're in, you definitely follow
the people that are, I guess, Linkn influencers that you
can kind of share from. And, you know,
obviously, the bigger they are, the more
viral they are, the better content they have, and the easier it is for you to share good
content, right? Because you want to just follow a bunch of people
in your industry, that makes sense and give your opinion when
things come out. So that is radialo example. So let's go ahead
and discard that. But let's say, let's go ahead and give you
another example of Matt Higgins, right? So he's a CEO and co
founder of RC ventures, Venture Capital Firm,
investment firm. Okay. So essentially, if
you go to post, right? So it works for any person. They don't have to be a
linked in content creator. You can check my profile, Anyone's profile,
it's the same thing. Right? You go to posts and
you see what posts they have. So I want to go on his
profile because, you know, I want to share with
you his strategy where I'd say this recent video came out 17 hours ago, right? And so what they did is
they took a video, right, that I do not think they
actually produced this video. I think motivation by, you know, like another
person did this. And they're basically
re posting content. And so he's giving his
opinion on Jeff Basil's and, you know, Jeff Basil's
business growth strategy. Okay, cool. And as you can
see, this video itself, even though he didn't create it, he just took it from
somewhere else, put it on this profile and gave uh, you know, his opinion
about this piece of content. It's got 2000, you know, engagements here at 140
comments, 73,000 views. So he successfully took
another person's content, repurposed it for himself, remixed it, added his
own opinion on it, added the hash tag, and now
he's getting views, right? And so, for some
content creators, this is a really big part
of this strategy, where, let's say this is
another example of Warren Buffett, right? Bill Gates over here too. So he's taking popular people like Jeff Basiles and
Warren Buffet and basically pigging back off of their success and their
brand and familiarity. And just re posting on
his profile, right? So he just gives, like, you
know, writes a little essay, maybe a couple of
sentences about his thoughts on
whatever this piece is, is only a minute video or 47 seconds, 73,000 views, right? And he's not creating anything.
And obviously, you know, he's going to have
his own stories and his own thing going
on in terms of his investments and his success. But, you know,
essentially, you know, you can just be writing
about different stories like Blockbuster, right? He didn't take this
picture, but he probably found it online, and
he has an opinion about it. Or like this quote.
He maybe I'm not sure if he created this.
Now, he didn't create this. You know, here's the credit
to whoever created this, but he just kind of
shares, let's say, a vir meme or a vi anything, you know, a checklist
or anything. He writes his opinion, right? This one I actually saw this YouTube video where
amas did an interview. And again, he just takes
the video completely like pretty much how this works is you
download the video. You take the part
that you want, and he probably took a two
minute, 19 seconds. And he probably has a
team that does this. But you could do it yourself. And then you upload
the part you want, and then you write your opinion about it at the hash tags, and that's your
piece of content. And look, this piece of content
has almost 300,000 views. Did he create it himself? No. He just piggyback off of the news that's
happening with Elon Musk, and that's his content, right? So if you go on his profile
and other people's profile, you can see that many
people do this because they don't necessarily want to create their own
original content, but they want to piggyback off of the name and
success of other people. And there's nothing wrong
with that. You know, it's just you're remixing
content like you are a DJ, right? And so there's
nothing wrong with repurposing content as long
as you're giving credit. You know, it's not like he's, you know, saying that he
made the video or, like, he's, you know,
putting a quote in and putting his name under it when someone else really
did it, right? It's just the only thing that he's adding
to this piece of content or these pieces of
content is these little text, you know, a couple of
sentences to give his opinion. And that's pretty
much what you want to do in your industry, right? Especially if let's say you're in an industry where there's
a lot of news going on. For example, you know, you can go on business
insider or any forbes or entrepreneur magazine, whatever it is that
you like to read. And if you find
something interesting, you can literally just share your opinion, share this piece, share the article, take a
picture from it and say, Hey, this credit from
business insider, and then share it, right? And there's nothing
wrong with that. Or if you're like a tech person and you're selling
into technology, well, Tech crunch is
a good place, right? People are raising
funding all the time. So, for example, if clubhouse closes a 4 billion evaluation, and if you're in an
investment firm, then you talk about why this is very important for the
investment world, right? So wherever you get
your new source, that itself can't be
pieces of content. You can also do what this
guy's doing and just get viral videos are already
popular on YouTube and other social media and just
re post it on your profile. Or you can just, you know, go on Linked
influencers profiles, and you can just
share their content like literally just press the share button and
share their content, and that's your piece of content and add your
opinion on it, right? So those are a couple of
different ways you can repurpose other
people's content in an ethical way where
you're not sealing, you're just sharing, remixing, and adding your opinion. And yeah, so that is
it for this video, and I will see you in the next.
15. Next Steps: Now, if you're getting any
value out of these courses, make sure to leave
a positive review sharing your experiences. I read every single review, and I really do
appreciate your feedback. And if you want to see
more videos like this, make sure to follow me on
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release my latest courses.
Patrick Dang, International Sales Trainer
