LinkedIn Content Marketing Masterclass: How To Create Organic LinkedIn Marketing Content | Patrick Dang | Skillshare
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LinkedIn Content Marketing Masterclass: How To Create Organic LinkedIn Marketing Content

teacher avatar Patrick Dang, International Sales Trainer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      LinkedIn Content Marketing Intro

      0:48

    • 2.

      LinkedIn Content Marketing Overview

      4:09

    • 3.

      Types of Content To Create on LinkedIn

      8:31

    • 4.

      How To Use LinkedIn Hashtags

      10:03

    • 5.

      Easy Copywriting Formula For LinkedIn

      9:08

    • 6.

      LinkedIn Downloads Case Studies, White Papers, Checklists, etc

      6:48

    • 7.

      LinkedIn Text Posts

      17:50

    • 8.

      LinkedIn Text & Photo Post

      21:46

    • 9.

      LinkedIn Videos

      14:32

    • 10.

      Common LinkedIn Marketing Mistakes To Avoid

      3:47

    • 11.

      Reposting Other People's Content

      11:09

    • 12.

      LinkedIn Polls

      5:57

    • 13.

      Offering Help

      5:09

    • 14.

      Reposting Other People's Content

      11:09

    • 15.

      Next Steps

      0:22

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About This Class

In this course, you're going to learn how to create organic LinkedIn content to reach your audience organically, grow your influencer, and generate leads. We'll walk you through all the different types of LinkedIn marketing content you can create from text, video, polls, and more.

Meet Your Teacher

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Patrick Dang

International Sales Trainer

Teacher

Hey, it's Patrick here!

Now, I’m on a mission to help everyday people to generate more sales for their business using the most cutting-edge B2B sales strategies.

After a successful sales career in Silicon Valley, I packed two suitcases and booked a one-way ticket to Thailand and started my journey with the aspiration of creating world-class online B2B sales training all while living a digital nomadic lifestyle.

And since then, I’ve traveled to many countries while creating programs training over +30,000 students in over 150 countries.

And over time, it became clear that no matter what country you’re from, what your background is, or whether or not you think you have the talent to sell...I’ve found that sales is a skill anyone can learn... See full profile

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Transcripts

1. LinkedIn Content Marketing Intro: Hey, what's going on, everybody? So in this course, you're going to learn everything you need to know when it comes to LinkedIn content marketing. If you're someone who is looking to grow your influence on LinkedIn, well, I'm going to show you some of the best ways to do that in creating content marketing. We're going to show you everything on how to use photos, text, videos, holes, different features on Linkedin, how to share PDFs, all of that, we're going to show you exactly how to do it step by step within this course. So if you're someone who's looking to do Linked in content marketing and get your brand out there, this course is going to be for you. And for a class project, what I want you to do is create one piece of content and share it with the rest of the class based on what you learned in this course. So if you're ready to take your LinkedIn content marketing to the next level, make sure you enroll in this course now. 2. LinkedIn Content Marketing Overview: Hey, what's going on, everyone? So in this section, we're going to cover everything you need to know when it comes to LinkedIn content marketing, right? So in this section, we're going to go through a lot of different ways you can create content to engage with your prospects, generate leads, and close more deals. Now, the start things off with the LinkedIn content marketing overview. We're going to go over the different types of content you can create and post onto Linkn, right? And those are going to be things like, you know, writing text posts where it's just copy and just text, and that's it. We're also going to show you how to use photos and post photos onto Lincoln, videos, downloads, whether that's going to be a white paper, a PDF, an book, you know, whatever the case is, we're going to go through many different examples that I have posted, and we'll also go through other people's examples so you get a full scope on how all of this works. Now, you don't have to create every type of content that we talk about in this section, right? For example, you know, if you like video, then you don't necessarily have to post photos, right? Obviously, if you have a mix, it makes it more dynamic and interesting for your prospects. But the important part is to really focus on what your strengths are and what you can actually produce without spending a whole lot of time, right? Because at the end of the day, your job is to obviously create content, but also sell, right? It's the whole point to generate leads. And so you want to do the things that's most efficient for you. Focus on your strengths and the available resources you have, right? Whether you are an entrepreneur or solo entrepreneur or freelancer or maybe you are a salesperson working at a company, right? Everyone's going to have different resources available. So you want to make sure you understand what resources you have and how you can best leverage them to create content on Linktn, right? So for example, if you're not very good in front of the camera and you're not good at videos, you don't have to do videos, right? There are other options. So you know, we're going to talk to different type of posts that you can create. And then from there, you can get an understanding of, you know, this one's going to work better for you, and then you go down that route. Now, you know, something I'll reiterate again, is that the goal of your Linked in content is to supplement your outbound lead generation and build familiarity, right? So, you know, when you create your content, sure, it'll be great to go viral. Sure, it'll be great to get more followers, but you have to understand that you cannot always just rely on content alone, unless it's your full time job just to be a content marketer and you don't have to sell anything, then, okay, yeah, go ahead and create content like that. But for a lot of people who is watching this, you're going to have to create some content. You're going to have to add people on LinkedIn. You have to send them messages, maybe code call them, maybe send them a code e mail as well, right? And so the goal of this Linked in content is really just to build familiarity with your prospects, your ideal customers, right? So let's say you add them on LinkedIn, you send them a message, maybe they don't respond, and maybe they see some of your content on LinkedIn, and then now they're a little bit more familiar, so that the next time you send them a message, they might be more likely to respond, right? So that's the goal to build that familiarity, you do not have to go viral. You don't have to build a huge following. The whole point is just to supplement what you are already doing and increase your conversion rates. Now, you know, you may increase your inbound leads when it comes to Lincoln by pulsing content on Lincoln, and Lincoln is going to put it in front of new audiences. So, you know, you might get a lot of new people that you have never met before. You never went on their profile, but they find your content, and they add you. So that is also an option as well. You might generate inbound leads. People who are interested in your products and services, they reach out to you and they want to have a meeting, right? So by doing content strategy, you may be able to get some inbound leads and you follow up with them, whether they look at your profile, you send them a message, whatever the case is. So, you know, that also works as well. So by using this content, number one, you're going to be able to increase your conversion rates when it comes to doing outbound lead generation by building familiarity. And number two, you might also get some inbound leads coming in from people who like your content and, you know, want to follow you or add you as a connection, or maybe you want to follow up with them, and I'm going to show you different ways you can do that. And so that is pretty much the high level overview of the content marketing strategy that we are going to cover in this section. And with that said, let's go ahead and dive in and move on to the next lesson. 3. Types of Content To Create on LinkedIn: Hey, what's going on, everyone? So in this section, we're going to talk about the different type of content you can create on LinkedIn, okay? So let's go ahead and dive right into it. So when it comes to choosing what type of content to create, you, there are many different type of options, many different type of things you can do. But the foundations that you want to have, especially if you're just starting out and you're a little bit new to content creation is this. Number one, is you're going to have to create content or you're going to want to create content your market engages with, right? So content that your market likes. So you can't be posting, like, random things that your ideal prospects are not interested in, right? So if you're going after you know, chief marketing officers, well, it has to be somewhat related to marketing or business or something that they would find relevant, and maybe they don't really care too much about what's going on in finance, for example, right? You also have to you know, match this with content you're actually good at creating. So you definitely want to think about what your strengths are, whether it's, you know, you're really good to a video, audio, text, as in writing, or if you're really good at posting pictures or sharing content. We're going to talk about the different forms of content, but you have to understand that you know, you may not be good at every single type of content possible. So you want to stick to your strengths, or if you want to learn a specific type of content, you know, really focus and learn that skill. Now, what you want to do is you want to put these together, what's the overlap that you know, content you're actually good at creating, combined with content your market cares about. And, you know, the third thing that I would also add and if you can, you know, find the intersection between all of these three, that would be the trifecta. And the third thing is content that addresses pain or pre qualifies your prospect, right? So you don't always have to, you know, hit all these three things at the same time. Sometimes it may not be that easy to do. But if you can, you know, the perfect place is right in the middle, where, you know, let me go ahead and explain this. So this part right here, content that addresses a pain. Why I like this a lot is because when you are creating content on LinkedIn or any social media platform for that matter, in a way, your content is a way to kind of, you know, bait the prospect who want to engage with your content, right? And a lot of times the things that get people to get engaged and want to start a conversation is if you address the pain that they have, because, you know, when you're selling a product and service, you're basically looking for a pain, right? What problem does someone experience that you can solve? And if someone has a really serious problem, well, they are a lot more likely to raise their hand and be like, Hey, I'm interested. Let's have a conversation because the pain hurts so much. And the strongest emotion to make someone take action is pain. So that's why if you can address a certain pain, talk about a problem that CMOs have or you know, founders have, maybe they can't raise money. They don't know how to do their marketing, whatever it is, right? That's the pain. And it's also an opportunity for you to, you know, pre qualify your prospect, and the only people that are going to engage with that are people who have that pain, right? And if they have that pain, they're more likely to respond to your messages. If they're more likely to respond, they're more likely to buy. So if you can create content that hits all these three things where, you know, it's something interesting that your market engages with. It could even be a meme, a video, you know, something that you know that, you know, it's just going to hit really well with your market. Combine that with content that you are good at creating. So the quality is actually good, right? Just because, you know, you try to copy another person. If you're not good at creating that content, then it's not going to go that far. And then from there, you combine that with content that addresses a specific pain, and then you get all three. That's going to be perfect, okay? Now, when it comes to creating content on LinkedIn, there's going to be a couple of formats, right? The first one is just plain text where you're not putting any pictures. You're not posting any photos. It's just you may be telling a story, a personal experience, your opinion, or maybe a customer's success story, right? You can also do video where it's more about you actually recording yourself with a camera and talking about, you know, a problem a customer may have, a success story or a case study of a recent customer. So video is another way to do it. You can also use pictures. So when you use pictures, sometimes you have to add a little caption to it or some kind of like a sentence copy or a sentence text that goes along with the pictures that, you know, tell a story that you want to tell. You can also combine texts and pictures where you write a long post about, you know, maybe a problem your prospect has, and then you add a picture that's relevant to that story, and that might get more engagement because of text and picture. So those are really the three main things. You can also do things like sharing, PDF downloads, slide shares, and things like that. But if you really think about it, those will be a combination of texts and pictures. So, as you think about what type of content you create, think about what works best for your skill set, right? So if you're super good at video, but you're terrible at writing, just do videos, right? Because that's going to be more engaging for your audience. Or if you're really good with writing things, but you're not that great with video, right? Maybe you just not, and, you know, focus on writing because writing works really well in LinkedIn, right? So remember that whatever content you create, You know, you can tell a story in many different ways, whether it's through texts, pictures, videos, slide shares, PDF downloads, whatever works best for you, so that takes a little bit of some self awareness to understand, like, where your skill sets lie. So, you know, I'm going to go through examples of all of these things, but just, you know, understand which one you want to focus on. Okay, so now we're going to talk about the Linked in different topic idea. So, you know, whether you're doing, you know, text, photos, videos, whatever the case is, here are some ideas you can use to get some inspiration, right? So how two content really works pretty well on LinkedIn of, like, how to do something, like how to sell anything over the phone, how to close the deal, right? These things work pretty well. What I like to do also is agitate a problem and solving it. So, you know, if you're just talking about a problem that your ideal customer has and you show them that, Oh, you know, I solved it with this thing or helped this clients solve this problem using my product, that works really well, too. Customer success stories and case studies, obviously, because people love social proof. Any industry news of what's going on in your space is really good opinions or perspective content. Maybe like you know, something happens on the news or in your industry, and then you want to give your opinion on whether that's good or bad or how that changes everything, right? So just sharing your opinion on what's going on in the market works. Any type of events that are coming up, maybe there's a conference coming up or something exciting that everyone's going to go to. So you know and you want to let people know that you're going to be there. That works as well. Any announcements, whether it's with your company or another company or maybe another company made announcement, you want to congratulate them. That also works. Life and business lesson. So it doesn't always have to be like, you know, news or things like that. It can be just things that you learn in your life, right? It doesn't have to be things that, you know, go viral or anything. It could just be like maybe you talk to a customer, you learn something new about problems that they have, and you want to share a business lesson and see if anyone gets some insight from that, right? So it can just be things you experienced in your life and you can you know, craft it into a story and create a content piece out of that. And it could also be just, you know, you creating a post that saying, like, Hey, you know, I'm offering help for anyone who's looking for, for example, a sales job, and I'm going to be willing to look over your resume or something like that. People will respond to that. So there are many different type of content ideas, and obviously, this is not all of them. They're an infinite amount of content ideas if you really think about it. But these are some common ones that I often see and work pretty well on the Linked in platform. So, you know, as you know, think about what type of content you create, and you see more examples that I'm going to show you, you know, just understand, like, you know, you have many different options of what works best for you. And the best way to know what works best with your audience, right? Because everyone's selling something a little different. You want to just try things out, see what works, see what doesn't, see what gets views and engagement, and then you just kind of iterate from there. So that's pretty much it for this lessons. You have a fundamental understanding of, you know, what type of content to create some different ideas when it comes to these topics. And so with that said, let's go ahead and move on to the next lesson. 4. How To Use LinkedIn Hashtags: Hey, what's going on, everybody? So in this section, we're going to talk all about how to use LinkedIn hashtags. So as you are going to learn how to create your content, you're going to have to use hashtags. And hashtags are a way for you to get your content more discovered by people who may be interested in checking out your content, right? Let's go ahead and give you the high level overview of how you can use hash tags, and I'll show you on LinkedIn, you know, on the platform of how you can find them and how you can use them. So essentially, Linktn hashtags are a way for you to make your content more discoverable, right? Like if you do hashtag, let's say, SAS sales or hashtag sales prospecting, anybody who's searching for that or follow those hashtags may potentially find you. Linton users, you know, follow specific hashtags, like I just said, and Linton hashtags associates your content with other content that have the same hashtags. So, you know, if you use hashtags to categorize your content and say, like, Okay, this content is about software sales. And so what's going to happen is Lincoln has an algorithm that recommends different content. And so if they know that, this content is about software sales, let's put it in front of other people who also like software sales, right? So it's a way for an algorithm to help your content be more discovered by people who may not have discovered it if you didn't use those hashtags. The whole goal of using Lincoln hashtag is to get more attention to your content, right? You just want more people to see it, more exposure. The more exposure you get, the more opportunities you have to generate leads. Now, let's go ahead and give you an example, right? So on the Linkn platform. You know, one of the videos I pulled recently was a short video, you know, 3 minutes. And essentially what I did was it's a three minute video. I wrote some texts to kind of explain what the video is about to get people interested. And so far, we got 39 people that I liked it, five comments, 1,000 people saw it. And I used the hash tag. So I used the hashtag sales, sales prospecting Le generation, and business development because I understand that people are searching for these prospects. I mean, searching for these hashtags on Lincoln, And if I put them in, Lincoln is going to associate this piece of content with other pieces of content similar to it. And so anyone who is interested, for example, in generation, might stumble across my content, even though they have never heard of me before. How I like to do it is I usually use around three to five different hash tags. And usually I don't like to go too crazy. I put the hash tags within the text, right within the text of the little description for a video, or if you're doing, let's say, just text posts with a picture, you would also put it there. I personally like to just put it at the bottom, where it's just not noticeable. You could also integrate them within the text itself. So it could be one of the biggest mistakes I see people make in sales. It could be hashtag sales on the top, right? And, you know, you can incorporate a hashtag within the text. But for me, I like to keep a simple and just write the text and then just put the hash tags at the end. That's personally my preference, right? And, yeah, so because of this, you know, if I didn't use any hashtags, maybe less people would have seen this piece of content because I didn't use the hash tags, right? If I didn't use a hash tag. So maybe people who followed this generation hashtag just stumbled upon my video, and they watched it, and they gave me extra views. More views you get, equals more views you get more engagement, more engagement, and more views, right? So obviously, the more people that see it, the more people will see it, essentially. Some common mistakes that you should avoid when it comes to using Linn hashtag is you do not want to add spaces within a hashtag because I will separate the words. For example, if you're going to use business development, put the business development as one word, not as two, because if you do it like this, Linked will only count the hashtag as business, not business development. Don't use punctuation marks like these kind of things because that's not what people are searching, and it doesn't really work on Linkn. And using any combination of capital or lower case is okay. So if it's like capital B and the business development and capital D, that's fine. It's the same thing as business development without any capitalization. And so just make sure you avoid, you know, especially these punteing ship marks, and you should be good to go. Let me go ahead and talk about how following hashtags works on Linkn. So Linkn users, can follow specific hash tags, which you can use to get more exposure to your content, right? So, the more hashtags you use are relevant, the more people that's your content. You can also follow hash tags yourself on your personal account to get more content ideas. So let's go ahead and go on Linkn. I'll sow you exactly what I mean. Okay, so we are on my Linked in profile right now. And what we're going to do is we're going to talk about hashtags. Okay. So, you know, if you go onto, let's say, like my profile, and you look at some of the content that I've been putting out, you notice that, especially as of late, if you go into let's say all activity and then post. So it's like I'm always using hashtags because I want my stuff to be discovered. I just posted this, hash tags over here, put a pole here, hashtags. So they're usually, you know, maybe five to ten hashtags that I just consistently use because I know that my target market likes that. Like this one, for example, you know, sales, code calling, sales, prospecting, business development, right? You don't have to make it so complicated. You just want to make sure that people actually search this. So what you can do is you can go into the hashtags, and let's say we type in sales, hashtag sales, right? So what's going to happen is it's going to go into hashtag sales. You see that 5.8 million people are following, and I could follow it right here. And now I'm following the hashtag sales, right? So, essentially, because so many people are following this hash tag, when you post content and you use this hashtag, there are potentially 5.8 million people that might see your content. And that's exposure for this specific hashtag. And, you know, if you can see, these are some of the hashtags that I searched up recently. So SAS sales, SAS, business development, sales development. And I know people are following this because you could just go there, Okay, SAS sales, not that many people, right? So there's only 99 people. So it's not the biggest hash tag to use because there's not enough, you know, people looking for this, but let's say SAS 20,000 people. That's quite a bit. Business development, 43,000 people, that's quite a lot, actually. Let's see, sales development, 22 k. So whatever it is that, you know, you're selling what your niche is, just understand how many people are actually following this hash tag, and you kinda get an idea of how big that hashtag is. And I guess the golden ideal situation is if you create content that's super good and relevant for hashtag, let's say, like sales development, Then there are a lot of followers, but very little competition when it comes to people using the hashtag. That's the perfect storm because you've got a lot of people who are looking for content like that, but you've got very few people who are making it, and that's how you really capture the bulk of the pie when it comes to getting more traffic to your content by using hashtags, right? So let's say for the hashtag, cold calling, let's see how popular this is. And again, to do that, all you got to do is type in the hashtag and just type in the word and it'll show you the hashtag search. So like cold calling, there's maybe 10,000 people you know, using the hash tag, right? And I'm just scrolling through. It's like, you know, the content's not really that good, not many people are engaging. So, I understand that if I create a lot of code calling content on Linkn, then I'm probably going to be getting a lot of exposure to these 10,000 people who are interested in code calling, right? And, you know, it's because if you make quality content, and there's a lot of people searching for it. $10,000 is not a lot, but it's decent, and there's very few competition. There's no one making co calling content that really is that great from my initial scroll through, right? Then that means LinkedIn is going to promote you because there's more engagement. It's a algorithm, right? So you're kind of doing what it takes to get the Linkn algorithm to promote your content. And you also have to understand that algorithm is always changing. It's getting more advanced, right? So if it's similar to a YouTube algorithm or Instagram algorithm, which is getting closer to, if you're going to put hashtag co calling, they also understand that your content is related to code call. Okay? 300 followers. So, you know, not really a useful hash tag, but you got to get the idea, right? So when you put in one hash tag, Lincoln is going to tag your content and be like, Okay, this content is similar to other hash tags. And so people who are following those other hash tags that are similar to this other one, let's go ahead and just show it to that person, right? So, someone who is interested in let's say, lead generation, So, Fitz and K, they might get, let's say, a video about code calling from me because generation is very similar to code calling, right? So it's algorithm basically just recommending content. So that's why you want to make three to five relevant hashtags, and then you just kind of see how far the Lincoln algorithm can push you. And of course, algorithms always change the inner workings of, you know, exactly how it works is always unclear because there's not a place you can go to get all the hashtag secrets directly from Lincoln. It's just people speculating and testing things out. So the main thing as a regular user of Lincoln who wants to get more content, use hashtags that are relevant to your specific thing that you are selling and your specific content that you're making and just make sure that there's enough people who are following the hash tag to make it warp your while, right? If you're doing a hashtag that has say if it's, you know, telephone selling. Okay, let's try this. So telephone selling, no one is using the hashtag. So do not use the hash tag because no one's following it, right? You want to go for stuff like generation or if you're doing like let's say SEO, you're like SEO agency or something, right? SEO strategy, just 800 people. So not that many, but if it's like SEO, tips. Let's try that. You got 20,000 people, right. So you basically just got to keep searching for different hashtags that fit what you are doing. More people following the better, less competition, the better. And if you can find that golden ratio of high volume of people searching and low volume of competition, that's where you're really going to get the most exposure. And so that, that is pretty much the fundamentals of how you will use hash tag, and I'm going to see you guys in the next lesson. 5. Easy Copywriting Formula For LinkedIn: Hey, what's going on, everybody? So in this section, I'm going to show you an easy copywriting formula you can use for LinkedIn. Now, in this course, we're going to go through many different examples of different type of posts that you can do on LinkedIn, whether it's video, text, photos. But I want to show you a very simple copywriting formula that I personally use for the majority of my content, right? Whether I'm making a video or whether I'm doing a text post or doing a photo or something like that. Essentially, I'm just using the same formula over and over, and most people actually don't notice because, you know, they're different mediums of the way I'm doing it. But in reality, like, the underlying story and format is pretty much exactly the same, right? So, if I'm making a video about, you know, how to code call, for example, I'm using this formula, or if I'm writing a little Linked in content where it just texts in a photo on, let's say, how to do sales prospecting, then I'm using the same exact formula, right? So by learning just one formula, you're going to be able to write many different types of content, and you don't have to learn If you go on Google or you search it up, there's going to be many different formulas that you can use on LinkedIn, right? And sometimes it feels very overwhelming because a lot of different ways to write and create content. But I find that by just learning one really well, you can basically use the same one over and over and nobody will notice. So that's the purpose of this lesson to show you an easy copywriting formula that I personally use myself to make majority of my content, and I'm pretty sure you're going to get a lot of value from it. So here's how the easy copywriting formula is going to work. So the goal of creating content on LinkedIn is really just to engage targeted prospects and build familiarity. And we talked about this, right? It's just create content people are interested in. You don't have to go viral or be a Linkedin influencer, you just have to create content that the people you want to connect with are interested in. And we're going to go over a one simple copywriting formula, you can use pretty much for all of your Linkon posts. And this formula works for written texts, videos, white papers, like I just mentioned. So here is how it's going to start, right? So basically, for each piece of my Linkon content, there's going to be four main areas, whether it's video, texts, photos, it's pretty much always the same. Now, you don't always have to use this. Sometimes it's not necessary. But usually if you get stuck, just use the formula because it's much easier. So the beginning is going to be the hook, some kind of attention grabber that gets people interested to read the first sentence, right? Because if they read the first sentence, they're going to read the second sentence and so on and so on. Once you have a hook, you basically just talk about a pain, a problem, you know, something that your customer experiences or a pain that you know your prospects experience because people are really attracted to pain, right? Because if you resonate or if the pain is accurate and it resonates with your audience, they're going to keep reading. Now, after you talk about the pain, you're going to talk about a solution. So now that there's this pain, people want to know, Okay, well, I have a problem, how do you actually solve it, right? And so it's telling a story of here's the problem you have. I understand, and here is how I believe I might be able to help you. And once you give a solution, then what you want to do at the end is you talk about why it's important, okay? And so let's go ahead and just go through this real quick. So like I said before, hook, start with a attention grabber, something unexpected, start by describing a problem or you know, your prospects experience, right? So it can be like for a random example. Most people, it could be something like most people are making cold calls completely wrong. So if I start off, let's say, with a piece of content like that, people are going to be like, Oh, well, I could call. And what am I doing wrong? I want to know, right? Am I making this mistake, right? Or I could say something like, one of the biggest mistakes I see people make when it comes to selling software is, and then I put it whatever that mistake is, and it gets people who are selling software very interested, right? So there's some kind of attention grabber. And then from there, you talk about a problem. So you talk about a pain, a problem with prospect experience, you know, so you just want to think about it like this. What goals do they have in their business, whatever they do, and what's stopping them from achieving their goals? And that's basically what their problem is, right? So basically, you want to focus mainly, you know, in general, if you're not really sure what problems people have, you just focus on this. It's either people want to make more money, save money, save time or make things easier. Right. Usually, when it comes to business and selling business solutions, this is it. Helping people make more money, right, driving more revenue, save money, cutting costs, save time, you know, because time is very valuable, and if you save time, you also save money. Oh, it just makes a process just so much easier, right? Instead of going through a painful process, just give them something easier that they could just buy and makes their life so much better, right? So that's usually the problems that I would focus on. And then You just want to think like, Okay, what pains are keeping your prospects up at night? You know, what are they thinking about, when they go to work, what are they dreading to experience, right? So, for example, let's say, you know, you're selling a cold e mail software. And you know that a lot of small medium businesses are using Gmail to send their cold e mails, but they can't follow up. They don't know their open rates. They don't know their response rates and things like that, and it's just super annoying, and that's a pain for a lot of small medium businesses. So that's why there's so many e mail software where they're like, Look, Why would you do it on GML when you could just automate the whole thing and you can let the software do all the work. And so that solves a problem, right? So, whatever is you're selling, you really need to understand your ideal customer, and you really need to understand what pains they're experiencing. Because if you don't understand their pain, they're not going to buy anything from you. They're not going to engage with your content because there's no reason to. But if you understand the problem that people experience, they are a lot more likely to read your content or consume it, and then engage. From there, it's all about the solution, right? So, you talk about the pain. What's the solution to the problem? How do you help? Do you have a software, consulting services? Do you sell some kind of coaching or training? You know, what is it that you can do to solve their problem, right? And the way you want to think about it is, you know, is there a clear value proposition that solves the problem, right? And can people imagine a before and after scenario, right? So, especially this is really good for, like, case studies, for example, or customer success stories? You would say something like, Okay, before this person met me, they were in Position A. But after they bought my solution and did XYZ, now they are in position B, which is so much better. And your prospects can clearly see a before and after, and they're like, Okay, I get what this person does. So when it comes to solution, it could be one solution or a list of solutions, depending on what you're selling, right? And that's pretty much the solution part of what you're talking about? From there, you want to go into why it matters. So you can't just say like, you know, this person wasn't driving in revenue, then they bought my software, and now they're making a bunch of money because it doesn't drive a story, right? So you have to talk about why it matters. Why is this solution better than other solutions? Why does this prospect need to apply these lessons right now versus just not doing anything? What's the difference does it make for the prospect to know these lessons? What should the prospect do next? You can also add a call to action, meaning if you want the person to send you a message or leave a comment or something like that. That's where you put it at the end. So by talking about the why, people get a lot more invested in the story, right? Because if you just talk about the pain and solution, it's not enough, right? It's too much of a commodity. If you talk about why it's important and you explain like, this is why it's important. This is why you need to do it right now. This is why you need to take action or this is why it's important or significant in your business, then people get a deeper understanding of what you're trying to communicate. The resonate with it more, and they feel more engaged with your content, and they're more likely to like it or leave a comment or share it or something like that, right? So this is how you basically tell the story. So whenever I'm creating content, this is what I think about. What's my hook? What's the pain? What's the solution? What's the why? And then, you know, that's the simple formula. And each one of these can literally be one sentence each or you can make it really short, or you can make it very long and in death. It's really up to you depending on what you're trying to do and what content you're trying to create. But I typically just use this format for all of my content, which makes it super easy. And so when it comes to creating content, and I believe you have seen this slide already, whatever you're doing, whether it's how to content, agitating a problem and solving it. Customer success story. You're always using the same format. It's what's your hook? What's the pain? What's the solution? Why is it important, right? Even if you're just talking about your opinion, it's the same thing. You've got to hook them in, talk about a problem that you see, give your perspective solution, and then explain why. So, you know, if you ever get stuck, just use the simple Linked in formula. Of course, you don't always have to use it. You can use other formulas or just free sell it, whatever works for you. But if you get stuck and you're not sure what to do, use that basic formula because I would say, like, 80% of the content I create. I'm using the same formula over and over, right? And nobody notices because it just feels natural, it seems right, and it just makes sense. So that's my advice to you if you want an easy way to do any type of linked in content, and that's it for this lessons when it comes to learning the fundamentals, and I will see you in the next. 6. LinkedIn Downloads Case Studies, White Papers, Checklists, etc : Hey, what's going on, everyone. So in this section, we're going to be talking about Linkedin downloads, right? So how do you share case studies, white papers, checklist, anything that people need to download or view in a long form format onto Linton. So this is going to be valuable if let's say you are working at a company or even if you started a company and you have a lot of let's say, case studies, white papers that your marketing team has created, and you want to share it so that your prospects to people that you want to sell to, you know, can check it out, read it, and see if they want to learn more, okay? So I'm going to show you exactly how this works. So, you know, we're going to use the example of I actually wrote this short book, how to sell anything to anyone, a practical sales guide. So essentially, you can sell you can share a PDF book, case study slides with your prospects on LinkedIn, you can directly upload the actual download onto the post itself, or what you can also do is you can talk about it in a post, post a picture of something like this, and then say, Hey, guys, if you want this book, I'm going to be sending out to people who leave a comment or leave a comment on this post. So if you are interested, type in me, and I'll send you a direct message with the download to download this book, right? So you can do it either two ways. Number one is, You actually put the download into the post. Number two, is you don't put the actual download in the post, you post a picture, and you get people to comment. And why you might want to do that is because when people comment, you can send them a direct message, send them the actual book, or whatever it is. And you can already start conversation because now you are on talking basis, you have to be connected in order for you to do this. So they will connect with you if they're not already, and then you can have a conversation. So either of these work pretty well. And so let's go ahead and go on Linkn and I'll show you how this goes down. Okay, so, essentially, we are on my Linn page. You would press start a post and then create a post. Essentially, you all you have to do is really just upload the file here, and once you upload it, what it's going to look like is this. So this is the e book that I uploaded onto Linn about 19 hours ago. So what I do is I start things off just, you know, using the same formula I always use, which is, you know, have a hook. You know, sales is a skill anyone can learn. They're like, Oh, that's kind of interesting. Then I talk about a problem, talk about solution, why it matters, and why they should download this book, okay? So basic format I use for everything. Very simple. Then with the hash tags. And so, let me know the comments what you think. Alternatively, let me talk about this first. So basically, this is a PDF download, right? And when you upload it, what's going to happen is it's going to create this slide share where people can go one by one, and they could read the book. Okay? So it's a 17 page book, and then you can also press this button to make it larger so you can just read it full screen. And if you want to download it, you would just press download, and then it's going to download the book. As you can see, and now we have the actual PDF download of this book, and they can read on their own time. So essentially, that's what it is. You're uploading some kind of white paper or document or e book, and people are going to download it in that way, and they're going to read it. Of course, there's going to be people that leave a comment. They're going to be people that liked it and shared it. So for anyone who liked it, maybe they read it, right? And so you can message each one of these people. And you say, Hey, you know, I saw that you liked my book about how to sell anything to anyone, just curious to know if you need any help when it comes to XYZ, right? So whatever it is that you're selling. And like I said before, alternatively, you could also not actually upload this book onto LinkedIn, but instead show a picture of it, right? Let's say I had a picture of the actual book, like we showed in the last slide. And then instead of just uploading this onto Link, the actual post, I would say, Hey, if you want to get your hands on this book, leave a comment on this post and say me so that I know who you are, and I'll send you a direct message and give you a link so you can download the actual book. And if I do it like that, then, you know, I would have a lot more people commenting and I can message them directly, right? And then from there, we'll start a conversation and see if I can book a meeting. And so that's how you would share a white paper, case study or something onto Linton while, you know, generating those inbound leads with people that engage, whether it's a comment or they're liking it, or if you do the other strategy where you get them to type a comment saying me and you send them a link where you can download the actual book. Now, one thing I also did is, and at the end of your book or whatever it is you have, if you do it this way, you definitely want to have some kind of call to action, right? So for example, in this particular book, I am offering my sales legacy master class where people who read this book, if they want to learn more about what I do and if they want to purchase a course from me, they can click on the row button. I'll take them to another page where they can learn more about this product. Now, you don't have to sell a course. You can instead, what you can do. Is you can also say, Hey, you know, if you're interested in learning more about, whatever topic you're talking about, feel free to book a time on my calendar to see if it makes sense for us to work together, right? So, usually, probably for most people watching this, you're probably going to want the meeting, not necessarily sell anything right now. And obviously, because if you're doing BB sales, you got to get them on the phone first, right? If it's a high ticket product. So instead of, you know, in Row now, whatever I put put instead, you want to say something like, Hey, If you want to learn more, you want to talk to one of our reps or something like that, click this button now and schedule a time to talk, and then from there, it'll send them to a time to talk on your calendar, and they can schedule a time to talk, and then you can start the conversation, like, Hey, you know, how did you find us? It seems like you read the book. Oh, yeah, it was great and then you basically had the sales conversation. And it's a lot warmer because they did the marketing material. The read your book, whatever it is, and then now they schedule a time to talk to you. You didn't reach out to them. They reached out to you. So that's pretty much a strategy on how you can use white papers and things like that and share it on LinkedIn. So if your company has anything like this or some kind of downloads or case studies, you know, you can really just go onto your company's website, take some of the copy and what they wrote, and basically download the PDF and post it onto your own profile. That's totally okay. And then that's going to be how one way you can generate leads. And of course, you know, to write actual content like this, does take quite a bit of effort. So, you know, unless you want to be a content creator, it's kind of difficult to create. So if your company already has marketing material, definitely leverage that, but if not, you definitely can write this yourself, but I got to say it does take time to create something like this. So, you know, use what you have. Use the resources you have. If your job is to sell, you don't have to spend so much time creating content, and just leverage the content that you already have or created for something else and repurpose it for Linkn Post. And so that said, that is pretty much how we are going to leverage sharing PDFs and downloads onto Linkn and I will see you in the next section. 7. LinkedIn Text Posts: One. So in this section, we're going to talk about the Linn text post, and I'm going to show you how to create content on Linkn without using videos, without using images, just purely text, the copywriting and you know, telling stories with that. So let's go ahead and dive right in. Now, a couple of things you have to pay attention to as we start this lesson is we're going to talk about, like I said before, Linn text post. It's all plain texts, no pictures, no videos. And we're really just telling a story on LinkedIn to create a piece of content, right? Good for anyone who is good at writing. Now, we're going to cover a few different examples of LinkedIn text posts. So feel free to use whichever one fits your writing style, you don't have to use every single example that we give you, every single template. Just go ahead and does what works best for you. And an important thing is you don't have to be a professional copywriter to write engaging content, right? Obviously, you do have to apply some of the copywriting techniques. I'm going to show you, but you know, even if you're just starting out and you're not you know, super great at writing. You don't need to be. You just need to be real authentic, follow the templates, and that's pretty much it. So follow the examples I give you to get started, and as you develop your writing skills, you'll figure out what works and what doesn't. And the important thing is to be authentic, tell a story, and that's what people will connect to. Now, a couple of guidelines as we go ahead and get started is for your Linked in text posts, your writing style, make sure it's very clear and easy to understand, okay? This is very important. So avoid being super technical, avoid jargon that regular people may not understand Even if you're selling something super technical, like a API or back end software or something like that, you need to write it for the regular person or else no one's going to read it, right? Make it as easy as possible for people to read. And you want to make sure you space out your sentences into paragraphs. So I would recommend, every one or two sentences that you write have its own paragraph to make it easier for your audience to read. Nobody really likes looking at a huge block of text, so make sure that you space out your paragraphs, and I'll show you some examples of that. And as you learn how to write copy for LinkedIn text post, specifically, you can apply the same fundamentals that I'm to show you in this section to all the other different type of Linked in content, whether it's using photos, videos, downloads, et cetera, right? So, for any type of content you crowd LinkedIn, you're always, you know, having some kind of caption, always putting some kind of post, and you can use the same strategies you learned in this one and apply it to other examples. So, for example, if you write a text post and you want to add a picture to it, that's totally okay as well. And the last thing here is you want to make sure that you hook your audience with your first line because if your audience doesn't read the first line of your text post, well, they're not going to read anything. So you want to make sure you hook them in. So an example is, let's say, you know, for one of the text posts that I wrote on Linkn, it says, a lot of my friends asked me, how do I get started in sales when I don't have any sales experience? That's fair question. And so if people want to learn more about what I'm talking about, they're going to have to press the s more button, and when they press that button, how it's going to look is, you know, they're going to get this whole text post where it's going to be a piece of content and hashtags at the bottom, and you know, 3,600 people viewed it. So essentially, no matter what type of text posts you are writing, make sure you are hooking people with the first line, right? Linking is going to show a couple of lines in the beginning. So make sure it's something that's very interesting so that they actually press on C More so they can read the whole thing. Now, to start things off, we're going to show you how to write your hooks, right? So the hooks are going to be at the beginning of a text post. So the first step I have is you want to use polarizing opinions or on the subject or some type of bold claim, right? So, an example might be code email is dead. If I write that as a first line, people are going to be like, What? Code email is dead? How is that possible? I just started learning how to use code email, right? And obviously, I believe code email is not dead. But if I were trying to create a polarizing opinion to get people to read my text pose, that would be it. I could also say something like co calling is the best way to book meetings with Fortune 500. If I put that in the first line, people are going to be like, Oh, well, I'm not really co calling right now, should I be 'cause I'm trying to reach out to fortune 500 and they're going to click on the Seymour, and they're going to want to learn more about what I'm writing about. Another example of your hook could be, you know, talking about a problem your audience experiences. So people are very attracted to problems, right, and pain. So if you can relate to that pain, people are more likely to read your posts. An example would be, how do you get a high paying sales job without any sales experience? So, for me, you know, I do a lot of sales coaching, and a lot of people, you know, they don't have any sales experience, and they want to get paid. So how exactly do they do that? So if I start off one of my Linkn posts like this, a lot of people are going to read it because they want a high paying sales job, right? So it's a problem I know that people have, and I'm just talking about it. Another one is ask an open ended question, so I can say something like, what's the best way to generate leads, da da. And then, you know, because it's an open ended question, people might be like, Oh, code e mail is the best, Oh, code calling is best. Lincoln is best. Everyone has their own opinions, and so they might click on CMR to see what other people are thinking, and, you know, they might want to respond to the comments to give their opinion as well. You can also use some kind of data to start things off, so you can say, 17% of Americans check their e mail as soon as they wake up, right? And so this might be baiting people to come into the Lincoln post it might be a post about, you know how to send code e mails or why code e mail is the best form of lead generation, right? If everyone's checking it at the first thing, they do when they wake up. So that is an example of using data. You can also do lesson learned, for example, one of my biggest mistakes was, and then you talk about that mistake, and people are attracted to that because it's a personal story that they can relate to. Personal story is also very good. Doesn't have to be like a lesson you learned? It could be like when I was younger or when I was a salesperson at Oracle or when I used to work here, you know, people are always attracted to stories, right? So if it's like a lesson learned or a personal story, these are really good ways to hook people into your content. So now that we have some examples of, you know, Linkn text post hooks. Let's go ahead and give you some examples of what the actual content may look like. So I'm going to start things off of a personal story, right? So this is one I wrote three days ago, and let's go ahead and read it and analyze it a little bit. So, I said, you know, despite what you may believe, I wasn't born a natural at sales. So that's the hook, right? A lot of people, they watch my content, they follow me. They think, like, Oh, Patrick's really good at communications. But when I say the opposite and I say, like, I actually wasn't that good when I started, people are naturally interested, so they click on Seymour and they again and get the whole thing. So I'll say, you know, back in my teenage years, I was a shy, awkward kid who couldn't even get girls to go to a school dance with me. Again, this is almost like a sub headline or a sub hook, right? Because it's kind of personal, kind of interesting. And it's talking about, you know, the opposite sex, so people are really attracted to that, and it's very personal, right? So let's continue. But I always felt like learning to communicate and be persuasive was one of the most important skills I can develop. So instead of making excuses, I leaned into making a conscious effort at improving my communication skills. I suppose I leaned in so far that I created an entire career in sales. So if you find yourself struggling in sales, just know that it takes time and practice. And if you stick with it, I know you can succeed. And then I put the hash tags, and, you know, people like you, comment to 4,000 people saw it. So for this particular post, I'm not really selling anything. I'm not, you know, asking them to book a meeting with me so I can sell them some kind of sales coaching or a course or anything like that. It's just creating content to bring value to my audience and the people that follow me. And it's a personal story where I'm just saying, like, in the beginning of my life, I wasn't good at sales. I wasn't good at communicating even back when I was in high school, but it's something that I learned how to develop. And I'm just telling people that if you stick with it and, you know, you make a conscious effort to improve, well, you can be good too, right? Because if I did it, you can do it too. And so what I'm doing is I'm painting a picture of I used to be not good at sales and communicating, and now I'm good because I put in a time and effort. And so, in a way, I'm providing value, and I'm telling a story, and I'm saying, like, if you indirectly subconsciously, I'm also saying if you keep following me and you keep consuming my content, possibly, you can be great at communications, too, even if you're not that good right now. And so I know a lot of people who resonate with my content, you know, they're not the best in sales, which is why they seek out content about how to become a better salesperson, right? And so, you know, this message is directly for them, you know, people who may feel like they don't have a lot of hope, or maybe people who, you know, feel like they're struggling in sales, and they really need some motivation to keep pushing through. You know, this content is for them. And yeah, it really resonates because I understand my audience, and I relate to them, and it's a personal story that is relatable to other people. Now, another form of content you can write is how to content. So content works really well because if you are like expert in your industry or you are, you know, doing some type of consultative selling where you help people do something, Sometimes it helps to just create content around actually just providing them pure value, right? So let's go ahead and dive in. So we start with the hook. It says, C calling is one of the most brutal parts of sales. So this is something I know everyone can relate to. Sales is hard. It's emotional draining. So when people read it, they're like, Oh, my God, I totally understand. Second line is, most of the time, the person you want to call doesn't even pick up the phone. And even if they do, they may hang up with you within the first 10 seconds, right? So I did co calling before a lot when I was at Oracle, I can relate a lot of people who follow my content, can relate as well because they co call too. And although this may be the reality for most salespeople, it doesn't mean that co calling doesn't work. Co calling works exceptionally well, especially if you're prospecting into select key strategic accounts. But the problem is most people have this irrational fear of co calling. Now, if this sounds like you, here's a simple way to overcome your fear of co calling, right? Sep number one, Sep number two, Sep number three, and then conclusion. Once you become fully aware where these fears are coming from, and that most situation aren't as bad as you thought, suddenly, it becomes much easier to find the courage to do the things that most people are afraid to do. So that's my conclusion, right? So, again, not selling anything, providing value up front, creating a piece of content that's engaging. So what I'm doing here is I'm talking about, like, a pain people have, which is code calling. It sucks, but it works, right? So, I know that a lot of people whose job it is to code call, they're like, Oh, my God, it doesn't work. I hate this. You know, does code calling even work in this, you know, current time period? And I'm telling them, like, Look, Maybe your manager is telling you to code call the company you're working at, telling you to do it. It works, but you have to be smart about it. And a lot of people I know who have to code call, they're afraid. They're afraid that people will reject them, they're afraid that people don't pick up. They're afraid of so many different things that are kind of illogical, in a sense. It's like an unreasonable fear, but they just kind of feel it. And so I give them some tips on how to overcome that fear. So basically, this is a piece of content of how to overcome your fear of code calling, right? And this is a piece of content, and it's just like step number one, step number two, step number three and done. So if you want to create how to content, all you got to do is start off a hook, talk about a problem people have. And then solve the problem with step number one, step number two, step number three, write a conclusion, and that is pretty much it. Now, let's go into lesson learned, right? So this is kind of like a personal story, but you're just sharing a lesson learned. It could also be, let's say, a lesson learned from your clients or your customers after they purchase your product and service. What was the lesson learned, and how can you use that piece of content to help convince people that read this to want to engage with you more, right? So this is one more about entrepreneurship. So let's go ahead and dive into it. You know, as I'm getting older, still young though, and reflect on my life. One lesson I would pass on to anyone trying to figure out what they want to do with their life is to take more risk. When you're young, especially if you're in the ages of 18 to 29 years old, those are the ages where you're young enough to do anything and old enough to do anything at the same time. There are a couple of risks that I took that changed my life trajectory. The one that stands out is when I decided to stream on Facebook live every other week when I had free time. That's when Facebook Live first came out. I didn't get too many views, but the important part was that I was having fun being myself in front of a camera, and I felt I might be able to make something out of this. The next crazy risk I took was leaving my six figure job and moving to Thailand to see if I can build a business while traveling the world. Fast forward four years later, and I get to make videos and inspire others for a living. Now, this all started with me taking a small risk to stream on Facebook. So if you're thinking about what you want to do with your life, I encourage you to take a chance on yourself and do the thing that you always want to do. You never know a small decision today can completely change your life. So, so this piece of content is, you know, not necessarily related to sales, but it is more of a personal story and a lesson learned. And the lesson learned is take more risk, especially if you're younger. But obviously, if you're older, you can still take, you know, risk as well, at any age, you can take a risk to be honest. But, you know, I'm really just writing this for pretty much anyone who feels like they are stuck in their life or they feel like they want to make a change. And, you know, I'm not selling anything. I'm not you know, saying, Hey, book a time to talk on my calendar, you know, nothing like that. I'm really just trying to provide value with sharing a lesson that I learned in my real life, right? And this was real, where, you know, I had always wanted to, like, make content online and be somewhat of a thought leader and get into that kind of industry. And, you know, I took the risk and did it, and I started with just streaming on Facebook Live to get started. And, you know, it built into everything you guys see today. So, you know, I just want to share my story of how I was able to find inspiration and do the thing I wanted to do and encourage other people to, you know, do the same thing. And this works really well because a lot of people that follow me are, you know, they could be salespeople who want to learn how to sell and build a whole career in sales, and this might be inspirational for them to just, like, do it. Other people may be like consultants, coaches, or entrepreneurs starting their own business or SAS business, and maybe they're on the fence, and they don't know, maybe don't have the full confidence to just make that leap forward, right? And so, you know, for those people, they need sales as well. They need to learn how to sell their product and services. So this speaks also directly to entrepreneurs who want to get started. And, you know, when you create content, I find that what works the best and gets the most engagement and really connects with the audience is not when you're just talking in the perspective of, like, a company and you're just kind of just writing content just the content. The kind of that I feel works the best are the ones where you're telling, like, real personal stories or real stories from your clients that, you know, some way they changed their life or made some kind of impact that completely, you know, changed the game, and that's more thought provoking and deep, right? So, the more personal you can make it in a sense, the better engagement you'll have and the better story you can tell. And obviously, it's not like I'm going so deep into my personal life and my family, and my relationships, right? It's just like me taking the risk to, you know, become an entrepreneur, and that's something that everybody can relate to, right? So whatever it is you're selling, there is always a way to tell a story where you're kind of doing the same thing and telling personal relatable stories. You just have to find your angle for your product and service. Even if you're selling something technical, there's always a story there. You just have to find it. Now, another example is using problem and solution, right? So, this one's quite easy because all you do is talk about a problem that your audience has in a solution. So let's go ahead and give in my example, right? So I say, a lot of my friends asked me, how do I get started in sales when I don't have any sales experience? That's a fair question. And then I just go into how to actually do that and try to provide as much value as I can in this piece of content. And really, the main thing I'm saying is like, you don't really need any sales experience because there's a lot of people hiring for entry level salespeople, and they'll train you and they'll pay you to learn, right? And so that's basically the moral of the story. So what I'm doing is, I know that a lot of people are, you know, beginning sales people. They're just starting out their sales career, and they want to get a high paying sales job. But they don't have any sales experience. And so how do you get paid well if you don't have any sales experience? And I was kind of in that situation when I graduated from University as well. And yeah, so basically, they have a problem, and then I have a solution, which is that it's okay. You don't need any sales experience. You just need to find the people that are willing to invest into you and make a commitment on you and you can learn while you work at the company. So problem solution works really well. So, for me, it's, you know, like sales education. But for you, if you're selling software, consulting services, like, for example, if you're selling something like paid advertising services, right? You could say something like, you know, how do you, you know, find new clients generate more sales without losing money on paid advertising or something like that, right? So, whatever it is you're selling, it's like you have to find the problem first. What is the real problem that people have and provide some type of solution that will get them engaged, right? And so those are going to be a few examples that you can use when it comes to creating content on Linked in, you know, definitely just use the one that works best for you. And, you know, obviously, you can basically just use a few of these different type of templates over and over. Nobody will notice because it just feels like a natural piece of content every time you put it out. And I use, very similar templates all the time. Nobody ever says anything, so you definitely can do it as well. And also, if you do any type of video or photo, right? So let's say you wrote a piece of content like this, you can add a picture to it, and that's a more dynamic piece of content because it's a text and a picture, right? Or you can write this kind of copy and put a video connecting to it so that, you know, your video also has some text to it. So You definitely can use the same writing style to use it for video text or PDF download, whatever it is you want to do because it's the same fundamentals, right? You can just, you know, use this type of copy for anything you post on Linkedin. And that's the beauty of it because when you master this skill, you can use it for all types of content on LinkedIn, whether it's video downloads and pictures. So with that said, that's it for this lesson, and I'll see you in the next. 8. LinkedIn Text & Photo Post: What's going on, everyone? So in this section, I'm going to show you how to create content on LinkedIn specifically on how to use text and photos as a combination to get people engaged. So basically, what we're talking about in this section is how do you create a piece of content where you're using a photo and you're adding text to it as well, right? And sometimes the text itself can be short. Sometimes it could be longer, right? So, for example, this one is a long one, and if I press see more, it'll show the entire little post that I put together. And why this is powerful is because, you know, people like to read, people like to see pictures and pictures kind of tell 1,000 words. And when you use them in combination, it makes four very interesting content. And for this one, specifically, people really like, you know, like before and after. So I'm talking about how co calling is difficult. This one looks like I'm you know, shocked or scared about cold calling or something like that. And over here, I look very confident and happy. So people are like, Oh, that's kind of interesting. How does it go from worried to happy, and they, you know, want to consume the content. And, you know, in this piece of content, I'm not trying to sell anything. I'm just trying to provide value and get people to like it, comment on it, and, you know, really just build my brand through content, okay? So when you actually press the S More button, right? So if you go back, you press the smore button, and what's going to happen is it's going to open up the entire thing so people can see the entire thing. And basically, I'm using the formula that I taught you guys earlier, where, you know, I'm just talking about, you know, there's a hook. C calling is one of the most brutal part of sales. Then if you want to go through this, you can, but I essentially just kind of agitate a problem that co calling is hard. And then, I say, Hey, if that sounds like you, here's a simple way. So here's a solution. Step one, two step three, right? So hook problem, solution, and why. So why it's important. Once you fully become aware of the fears, you know, you realize that most situations aren't as bad as you think, and suddenly it becomes easier. So that's why it's important to basically read this content from the beginning all the way to the end. So you get the hook. You understand that there's a problem that the person probably has. Here's a solution, and here is why it's so important and how you can apply it to outside of your life, not just code calling, right? And I posted it two days ago. During this time of this recording, it's got 82 s, five comments, and then almost 6,000 people actually saw this piece of content. So not bad. So, you know, when it comes to the copy for this kind of post, like I said before, it can be short or long. So in this one, it's a long example where I'm basically writing almost like a short essay, in a sense, right? And, you know, people like that, you know, they like high quality engaging content. Also, if I want to make it short, make me one or two lines, That's also good as well. And usually it has to be something catchy or some type of quote or some type of life lessons. So, for example, I could say something like sales builds character or something like that, but make it a lot nicer, right? And that would be enough, and I would just add a picture, add the hash tags to that as well. And that would pretty much be it, right? So, it could be long, short. I like to long because I like to provide more value, and I have a lot of stories. But if you want to short, that's totally okay. And the picture itself, we're going to talk about this in more detail, but it doesn't necessarily have to be directly related to what you're talking about, right? So if you're doing, like, a text post where you're talking about, you know, story or how to content, you know, sometimes you might struggle finding, you know, what kind of picture matches what you're saying, right? So I'll tell you right now that It doesn't have to directly relate. So I'm talking about co call and yes, I'm on the phone, but you know, it's not very specific picture of me actually making a phone call. It's just me looking into the camera and me smiling from the camera, right? So they loosely are connected to what I'm saying, but you can kind of feel that they are connected, right? But it doesn't have to be direct, you know? So it doesn't have to be like, oh, you went to event and you take a picture at an event. That's quite literal, and that's good, too, right? 'cause it's showing what you're talking about. But, you know, in some cases, you're just telling a story about something that happened. You don't have any pictures. So I'll show you some strategies on how you can select some pictures. But let's go through some more examples before I do that. So some other ideas you can have when it comes to text posts and, you know, photos is using court cards, right? So, Gary Van Lewis Howes, I think are people that are doing pretty well in Linked in when it comes to content. So, for Gary, actually, you can see this on his Instagram as well. I think he's just using the same content, but as you can see, 22,000 likes, a lot of comments. I mean, he's huge on LinkedIn and so social media platforms with millions of followers, right? You don't have to be like him, but you can kind of understand what he's doing. So all this really is is just his name, his Twitter handle or Instagram handle phone number that you can text him for, you know, his phone, list, and then it's just a quote. The reason so many people show go to sell is because they don't believe in what they're selling. Yeah, that's pretty true, actually. And then, you know, it could be a quick copy. So this is the answer to so many of your issues when it comes to selling. And so this text relates to this. It makes it clear connection, super easy, right? You can literally just put a quote card up and people will actually like that. And Louis House tag someone who's making a positive impact on others. So This one doesn't really quite make sense because Links, you could tag it in the comments, right? Success is what you make for yourself, great is what you give others. Okay. So essentially, quote cards work. They're very easy to do. You just use a picture yourself, your name, your handle, and then whatever it is that you want to say, and you can obviously take inspiration from books that you read or you can use other people's quotes as well. You don't have to come up with something so thought provoking, right, and just give credit to the person that said it. Another example of Garvie is, you know, when you're using a picture, you can have some text here, so you want to quit your job, blah, blah, blah, read and it's sharing a link to article. So when you use a picture, you know, this picture has nothing to do with, you know, quitting your job, right? But it kind of does in a way where it's work related. He's picking up dry cleaning, probably like a suit, and how the text is, how to quit a job professionally. So again, the photo itself doesn't have to do anything with the actual text. It just has to loosely connect. And if you want to use text, you know, literally, it's just like either it's like how to do something or a quote, like a short quote. That's not too long and you just add it on top of the photo and that's pretty much it. Like this is another example. Try stuff. Explain your circle, find new people, do random things, and then live, right? And so if you don't know what your passion is, just try stuff. So again, this picture itself has nothing to do with, you know, trying stuff. He's just on the phone, right? But the reason it works is because you know it's loosely connected as long as it's loosely connected and metaphorically, you can kind of see like, Oh, that kind of makes sense. That is pretty much good enough. So the last one we're going to go through is if you want to use animations or not animations, but like design, right? You can hire someone to design stuff for you or maybe you're a designer, you can add text and then basically just have some kind of life lesson as a design or a quote that you say, could be a drawing of yourself. This one does take a little more effort where you have to hire someone to do it if probably you can't do it yourself. But that's just another example I want to show you. Now, the main important thing here, actually, is what makes a good photo, right? Because when we look at the examples, we talked about, really, you know, when you got the text stuff down, you understand how to write content for Linked in, and then really the trick is photos, right? That's the new variable. So what is a good photo? What is a good photo? What photos can you use of yourself, usually, if you're trying to build your brand, and what's the easiest way to do it. So here is some of my tips and tricks on how I personally do it. So a simple way to decide which photo to create or shoot is really just taking an image that doesn't directly have to do anything with your copy, which is the text that loosely tells a story, right? So, usually, I'm not really posing in front of the camera, looking directly. Sometimes I am, not always, but a lot of times I'm just using basically, I'm like, talking or doing a presentation or you know, pretending like I'm on the phone or something like that. And then someone will take a picture of me doing something. So it's like while I'm in the middle of doing something. So what makes a photo interesting is when action is happening, not necessarily when you're posing in front of the camera. Now, both can work, but I find this really easy. So, let's say, for example, you're pretending to give a presentation, and someone is just taking a bunch of pictures of you pretending to give a presentation. Well, those photos, you know, they're natural photos that where you're talking, and it looks good. So, also, pictures with strong facial emotions with polarizing emotions, especially captures a lot of attention, right? So, the more expressions you can make on your face, the more emotion you can convey, the more interesting the photo is. And for a lot of my social media content like on YouTube and Linkedin and things like that, really, I just I'll take a picture of me working or on the phone and you know, I'll fit that photo into, like, a YouTube thumbnail, a Linked in content post, whatever it is, right? And so that's pretty much all I do, and I kind of just have a few type of pictures I know that will work pretty well, and I kind of reuse it and create different scenarios. But it really often falls under the same concepts. Now, you can also keep photos very clean, meaning you don't have to add text. It's not necessary, right? But if you don't add text, then the photo has to be stronger because the photo will tell the story. But photo if the photo is not that strong, then usually I'll add some text, some kind of quote or how to content or what the video is about. And that's pretty much what I do. So let's go through some examples. So an example is, let's say, somebody took a photo of me in my studio, And as you can see, I have all my lighting and all this equipment and which I used to film a lot of my YouTube videos and things like that. And it's my desk and everything over here, and I'm holding a camera. So for this photo, specifically, I can use it for many examples, right? So if I wrote an article or if I wrote a Linktn post about how I started my career as a content creator or how I started my entrepreneurial journey, this works really well, right, because I'm holding a camera, I'm in some kind of studio space. You don't know exactly where it is, but you can kind of guess that this is a place where I work in film videos. And so any type of content that's related to me, creating content, creating videos, growing on YouTube, growing, following, being a sales trainer and creating content, I can use this photo as the supporting photo that supports the copy, right? And it's very strong because this photo itself, it doesn't really like it's not specific to anything. You know, it's a picture that's caught in the moment. It's like I'm looking at something at my camera, and I'm looking at the photographer, and they just happen to catch me in the moment. And because of that, I can use it for so many different scenarios when it comes to creating content about creativity, and this will fit so many different types of content. So basically, as I write different articles, let's say, over the next year, I can use this picture probably, like, at least five times or ten times in different scenarios, different types of content, whether it's Instagram, Linkn Facebook, maybe YouTube, community page where I can post a picture and add text. So I can use it in so many different places, and it's a very general picture that tells a creative story, right? And so that's why I personally think it's strong. And also, because the photo is, you know, somebody captured me in the moment, which makes it very natural. I'm not posing for it. It's just like you caught me in the moment of working, and that's why it looks like a good photo. And I'm not really a model. You know, I mean, that's not my profession. But you can look good in a photo by just doing something and someone catching you in the moment. And a trick I have for you is how I personally do it is even though this picture is very natural looking, it's actually staged, right? So basically, you know, somebody was at my house, and I was like, Hey, you know, this would be a pretty good picture. So let me just take my camera. I pretend I'm looking at it, and you just take a bunch of pictures, and then we just pick the one that works naturally, right? And so basically, you know, this is a nice shot, but, you know, how many pictures that we take maybe at least 20, 30, 40, 50 pictures to get this one shot. And, you know, I have a camera that shoots pictures really fast, so we can take like, ten pictures in a second. But that's essentially what I do. I just kind of think of a scenario where, you know, that would look like a good shot. It looks like me me working, and then I just get someone that I hire or it could be an employee or whatever it is you have or spouse or girlfriend, boyfriend, whatever it is, or your brother, family, you know, anyone can take the photo. It doesn't really take that much skill, right? And you just take a bunch of pictures. And one of them out of 50 is going to look natural, and that's the one you're going to use. And so a lot of times for my content, if you see a picture of me looking very natural, that's exactly what I'm doing. It's it's a staged photo, usually, I would say, 90% of the time that looks natural. And because I do it in that way, we can get in this one photo shoot, maybe we can get ten good pictures just 5 minutes of work because we're just you know, having me pretend to do something and take these random pictures, and it just works out pretty good. Now, this is another example where definitely is posing, right? So it's not capturing me in the moment. But the powerful thing is, it's like it's capturing in emotion. It looks like it's like, Oh, my God, something is wrong, right? Something happened. And I find that especially on social media, these kind of pictures do really well because it's polarizing. It's not like this one's good because it's like a setting. It's like a mood, and it's like, I'm working and creative. This one works because it's very strong on my facial expression. And when people see this in their free, they're going to think like, Oh, like, there's something bad happened to Patrick, right? And they're going to read whatever it is, I want to say. So it's also good because It's a universal picture, so I can talk about any type of pain, right? So if I say, like, Oh, my God, this is my number one code e mail mistake that I made. This will be a perfect picture. Or I can say, you know, the top three code calling mistakes I made when I started in sales. This would also work as a good picture. Or it could be the thing I wish I knew when I started entrepreneurship. This would be a great picture, too. So you can kind of see like one good picture can tell 1,000 stories. And so what I do is I make it more universal, like something with strong emotion that could be applicable to so many different type of scenarios. And when I do that, you know, I can basically use this photo, you know, five or ten times a year, and nobody would even know, right? Because I split it across different content, different social media platforms, different times when I'm posting it, so I can take one photo and use it over and over and over, and people will have no problem with that because it's just a good photo, right? And Some special techniques I have for you is specifically on the photo, right? What I did is, you want to make sure that the white part of your eyes are very visible. That's very, very, very important because human beings are just attracted to that. So I know from my YouTube thumbnails, specifically, I always make sure that when I'm posing or taking a picture that people can see the white part of my eye. And so I try not to squint too much. So that works. And yeah, so you go for these kind of shots, you do have to practice your ability to kind of act and convey emotion. Again, I'm not an actor, so I just kind of wing and just do my best, but that's essentially what you want to do. Let's go to do another example. So, this one is quite interesting where it's me over here on this side, and then I have a graph here and it's like some kind of chart, right? And so, from an initial glance, you actually have no idea what this chart is about. It says, hook, clothes, time. Am I talking about a sales presentation, how to give a pitch? What am I doing? Am I giving a pitch to prospect? You know what I mean? So it raises a lot of question, and that's what makes it interesting. It's like, I'm not looking directly at the camera. I'm looking off to side, and, you know, it's like a candid moment of me talking like I'm giving a presentation. And so I find that these type of pictures work really, really well, right? Because it doesn't look like you're opposing or being cheesy in front of a camera. It just looks like somebody caught you in the moment of doing something. And again, like I said before, these shots are planned, right? So it's not like I gave a presentation and someone took a picture of me. I thought instead, what I did was I thought about, okay, what would be a good picture? I'd be like, Oh, you know, I should be in front of a wipe board, and, like, I should, you know, speak. And, you know, I just have one of my employees basically take a bunch of pictures of me while I give, like, a two minute quick presentation. I just talk about random things, and we just take the photo that looks the best, that is the most flattering, the best lighting, and then the one that really captures a moment, right? So, it just really looks like I'm giving a presentation, and I'm talking about this thing that's interesting. So what I want people to do is as they're scrolling on their phone, they're thinking, Oh, Like Patrick is doing something in this situation. I have no idea what he's doing, but it kind of looks interesting. Let me go ahead and read the text to see what this is all about. And that's basically how I get people to stop scrolling and read whatever it is that I have to say. And so I know for, like, YouTube, specifically, this is a strategy I used to get people to click on my thumbnails. And this is also the strategy I use to get people to like and comment on my Linton content because it stops them in their track, right? And a lot of people aren't willing to invest the time to you know, take these type of photos where it's like a high quality photo. It captures a moment, you know, because it takes a lot of work, but this is what's really working for me. And, you know, if you do invest the time, I'm pretty sure it will work better than, you know, different type of photos. This one is also another example of this is when I was like 17, 18, and this is me now. So, you know, people really love, things that contrast that are really polarizing. So, you know, I remember this I posted on Lincoln. It was called seven tips for my 18 year old self. That was a video, right? I'll shared a YouTube video on Lincoln. And actually I got a lot of likes and views. So why this works really well is because it's a before and after picture, right? And before and after just works in any industry. Let's say, like someone's overweight, and they are suddenly, you know, ripped and muscular, or like somebody is broke and suddenly they're rich, right? And for my example, it's just like, Maybe I'm not the most attractive over here. I mean, I am the same person, but maybe it's the hair, right? It's the hair, my posture, and stuff like that. It's not that attractive. So I I take that, put it next to a picture of me where, you know, I look more confident, happy, you know, like a nice guy over here. And so people are like, Oh, wow, that's pretty funny because that's probably when he was younger, that's when he's older, and then the title of the video is seven tips for an 18 year old self. So it kind of tells the whole story, right? So anytime you can do, you know, before and after, very strong because it tells the story, just what the picture. This one is quite interesting. It was when I used this picture a few times, actually. One of them was for when I did a tour of my office, my home office, and then another one was just just like a random video about working from home, or it was about sales or e generation or something like that. So why this picture works really well is because well, I'm looking directly at the camera. That's okay. I think it would have been better if I was just pretending to work and looking off away from the camera. But I decided to use one where I'm looking at the camera to just to see. Both can work, but usually I would not look directly at the camera. But I do do both. And why this works so well is because it's like, what am I doing? Am I working from home? Am I doing any type of sales? Am I doing lead generation? Like, what is this office setup, right? It kind of raises a lot of questions subconsciously. And that's why I think it works really well. And it's quite an aesthetic picture where you know, the composition is right, with the rule of two thirds. And you know, there's a lot of things going right with the picture. And so, Why this is good is because I can use so many different type of use this picture for so many different type of content. So if I create a Linkn post about, you know, my seven tips on how to be productive working from home, perfect picture, or if I do like my five tips on, you know, the best generation strategies, this would also work as well because you're just working on a computer, right? So anything work related, this picture works really well, and it kind of just tells the story. And so the thing that people really like is the white part of your eyes, so very clear. And they like nice teeth, so white teeth. So if you want to, like, you know use some apps to whiten that if you want. You know, that's fine. You know, whatever it is, your preference to make yourself look as flattering as possible, right? Because obviously, the more flattering the picture looks, the better it looks and then the better the content right. But you don't go to do anything too crazy. When it comes to editing my pictures, you know, it's just basic edits. I don't really manipulate too many things. Just the color of the photo is the main thing I edit, contrast, you know, just lighting it up. That's pretty much all I change. And I do whiten the parts of my eyes a bit, and then white in my teeth. And if there are any, super obvious blemishes, like let's say I got a pimple right there, then I just go ahead and then get my editor to kind of take that out. But for the most part, it's pretty much me, right? Like 95% there, just like little details that I fix a little bit. And so that is pretty much how you are going to choose photos, right? And so when you're writing the text, it's quite simple. It's just usually you talk about pain or whatever it is. But when it comes to the photo, those are the photos that I would recommend you use. When you're thinking about, you know, your content and what photos you can take, The easiest one, in my opinion, is just like you working. You doing a presentation, are you talking or are you doing emotion? That's usually what I stick to. And for the sales, I mean, I'm in, like, the sales marketing entrepreneurship niche. So you know, it works, right? Because I talk about work, and I take pictures of me working. So if you're doing like SEO or, like, marketing agency, it's actually pretty much the same thing because you're helping people generate revenue, right or you're just working on your computer or something like that. So those are the photos I usually like to take. I take most of it in my studio and my apartment. And that's pretty much it, right? You don't have to do too crazy. You don't even have to go outdoors. It's just like, you know, just use what you have. You don't have to make things so elaborate. Keep it simple. Take pictures that you know are easy to take. Don't stress out too much about it. It doesn't have to be perfect and put it up and, you know, start learning from experience, right? And so that's that's pretty much what we have to cover in this lesson, and I'll see you guys in the next. 9. LinkedIn Videos: Hey, what's going on, everyone? So in this section, we're going to talk all about Linkn videos, okay? I'm going to give you an overview of how to create LinkedIn videos. I'm going to give you one of my most effective scripts you can use to create your videos. And yeah, so let's go ahead and dive right in. So essentially, when you're posting video, you want to create videos and post it on LinkedIn, that's relevant for your target market, right? So, you always want to keep in mind, like, who are you creating the video for? Because if you're creating random videos and you have no idea who the videos for, well, no one's going to watch it, 'cause it's not for anybody. You don't need any fancy equipment to make a good video. You can just use your iPhone or a smartphone or a camcorder or a point and shoot camera. I mean, I myself started with a cannon point and shoot camera right. I didn't have anything fancy, no lights. I just use the sunlight, and that's totally okay. You don't have to have a professional setup, kind of like what I do because, you know, you know, I've been doing this for a while. So, you know, use anything you got. Literally, just use your phone. That's pretty much good enough in a lot of cases. The most important thing for you when you're starting out is you want to focus on the quality of your content, not necessarily the technical specs or gear that you have, right? And if you really want to keep doing videos in the future, you can upgrade your equipment later. But the most important thing is to get started, right? Most people will get paralyzed by fear, and then they buy all of this equipment, and then they don't make any videos. So you definitely don't want to do that. You just want to get started. So let's go ahead and talk about Linton embedded video. So here's an example of post I posted a day ago. And essentially, what I did was I took a YouTube video and I posted it onto Linktn, right? And so I added some text to the video. I literally just posted a video like this. So that's why there's like these kind of weird bars because it's using the thumbnail for the YouTube video, which is not the same format as what Linktn is using, okay? And so, you know, I got some videos got some likes. But the thing is, it's not native to Linktn. It's embedded, right? So embedded means when you're posting content from other platforms like YouTube video, whatever platform you want to use onto Linton. So when this happens, you're uploading anything to LinkedIn, you're literally just taking a video somewhere else, putting the Linn there and auto populate this stuff. And you have to understand that when you're linking outside of Lincoln, right? So if you post the YouTube video, that video is going to get a lot less exposure compared to if you uploaded directly to Lincoln, which would be called Native, right? And so the reason for this is because if I post a YouTube video, people click on it, especially if they click over here, they're going to go to youtube.com. And so now they are off the off the Linkn platform. And if they are off Linktn, then that means Lincoln is not making money from that person, right? And so, obviously, they will show this content to less people. Now, when you directly upload onto LinkedIn, which is called a native video, you will get more exposure. So, you want to keep that in mind. Sometimes, you know, if I just want my Linkn audience to watch a YouTube video, and I want to do that because I want to get more views on YouTube, I would just post it like this. Other times, if I want to get more views on LinkedIn, I'll directly upload a video onto LinkedIn and not even talk about YouTube at all to get more exposure. So let's go ahead and talk about Native video. So in this example, over here, I wrote some texts, use some hash tags, and I put a three minute video with subtitles, right? And this one, I directly uploaded it onto Linn itself. So it's not from YouTube, it's not from Vo. It's directly uploaded to Linktn. So for this native video, you directly upload it. It's not hosted on any third party. And you just want to make sure like the aspect ratio and the subtitles and everything are native for Lincoln, so you get the maximum exposure. So, you know, when you're uploading the video, it just has to fit whatever format is relevant for that specific time in Lincoln. And of course, Lincoln will change their format and things like that. So you always want to be up to date on that, but just make sure that when you upload the video, it's not like having these weird bars or it's not like cropping anythings out, like, it just looks fine. And usually, if you do the 16 by nine ratio, that usually will work well, or you can do something more of a square versus a wide rectangle. Like I said before, when it comes to these kind of videos, make sure if you want the most exposure, you directly upload it to Linkin, and you add a short description, something like this. It can be even just one or two sentences. It doesn't have to be like this whole story, and you definitely want to use hashtags so you get more exposure for the hashtags that you are going for, okay? And if you want to use subtitles, you can use I personally use this company called Rev, and basically, you pay this company to add subtitles and they'll give you a file and you will upload it onto Linkn. And it'll add subties for you, right? So as you can see, there's sub ties over here because I use Rev. You can also use different software where it will instead of putting this subtitle here as like a text, it'll put it directly into the video and it'll just pop up. So there are different providers for that. So whichever one you want to use, I find RV really easy to use, and I use it for LinkedIn, and I use it for my YouTube videos. And let me go ahead and show you an example of this. So essentially, when you're on LinkedIn, and you want to upload a video. So we go video, upload a video, and let's just say I'm using this one. Okay, cool. I'm loading this video, and you're going to attach to thumbnail, right? So, and you want to add this caption here, right? So, the SRT file, that's essentially what I want to show you. That's basically what you can get from rev.com, right? So v.com. And essentially, you know, send them the video and then they're going to, you know, create the captions and seties for you if that's what you want. But you got to understand that when it comes to content on LinkedIn, not everyone has the audio on, right? So that's why you know, sometimes it's important to put the captions in case people are watching it at work and they don't want to put the sound on, and so they can actually just watch the video plus reach the subtes, right? So that's why you want to add subtites. But if I mean, costs money and these other platforms, everything costs money, right? So if you don't want to do it, and you just want to get started, go ahead and do it without subtiles and that's totally okay. Moving into the actual video format and the script, right? So, I have seen this before. Essentially, I'm using the same format for the content, whether it's writing, something or if I am making a video, it's all the same, right. So there's always going to be a hook. I'm going to talk about some pain that the prospect probably has or agitated pain that they don't know they have, but I'm making them aware that they have a pain. And then I provide some kind of solution, and I explain why it's important, okay? So this is pretty much the format I use for all my videos, whether it's for LinkedIn or YouTube or whatever. I like 90% of the time use this format literally for everything, okay? And I like to keep it simple. So video script, here's how it works. You start of a script, right or hook, so you can start with something like, Hey, you know, one of the most common sales mistakes I see people make when it comes to co calling is, and then whatever that big mistake is, right? Or sometimes I could just say, In this video, we're going to learn the top three secrets. You need to know when it comes to mastering the art of code calling. That's essentially the hook. It doesn't have to be like crazy. These are the things I'm going to talk about in the video, and that's good enough. Or it can be something more engaging with the pain. So after that, I usually like to talk about, you know, why people should watch this video or why they should watch it through the end. So I'll say something like, and you want to make sure you watch this video until the end, because if you don't know these three secret techniques to, you know, do your cold call, then you're going to be making mistakes, and you're not going to realize why you're making those mistakes, and you're not going to improve as a salesperson. So by watching this video, you're going to get a shortcut to this and that, and pretty much that's what I would do to give people a reason for why they should watch. And then from there, I would just go through the point. So I go point number one, point number two, point number three. Right? And so basically, if you think about it, the hook and then kind of like the introduction is just why should they watch it? What do they expect to get out of the video? And then I just go 0.1 0.2 0.3, and I literally just go down the list. And at the end, I give a conclusion of summary of, you know, what's important about this and I give you know final words, and that's it. And I usually like to make the conclusion very short, like less than 1 minute because I find that if I try to summarize everything, people don't watch it all the way. What they really care about is the hook, the intro, and then point number one point number two, and point number three. And within each of these points, what I'm doing is I'm talking about a pain solution and y. It's basically the same format. So if you look at like this, right, it's the pain solution y. This is the whole format of the video from the beginning to the end, right? So that's the pain right here, and then solution comes in here, and then this is the y's and portion, right? But then within each of these points, I'm doing the same thing. I'm talking about the pain. So if point number one is the first mistake that people make when it comes to cold e mailing is that they don't have an ideal customer profile in mind, right? That can be a potential pain. And here's why it's so important to have an ideal customer profile. And so the format I use is literally the same thing over and over. It's just like the whole video itself uses pain solution y. And then within each of these points, usually, I'll have about minimum three points or sometimes even one point, it depends on the video. And then I'll have like, maybe one to seven different points. I usually don't like to do too much because it's too much information in the video. And then from there, I just go through it, like, here's point number one. Here's the problem people have. Here's my solution. Here's why it's supported. Now, here's point number two. And so I literally just go down the list, and that's how most of my videos are formatted. So as you are creating your videos, essentially, no matter what topic you're talking about, You just want to make sure that you understand the customer's pain, right? So if you're doing, let's say you have a content marketing agency and you create content for other people. Then you say, you know, one of the biggest challenges that businesses have is that they don't have a content team, and they're not really sure how to do SEO and this kind of content. And here's the top three things that you need to consider when it comes to you, starting a blog or whatever, right? Point number one. You need to do this point number two, point number three. I mean, this is a very simple script, right? It's just what's the problem with the solution? Why is it important? That's all you're doing. Very simple. Anyone can understand it. But the challenging part is, you first have to really understand your prospect, right? When you understand their pain and you just talk about it, people will watch because they have that pain. So that's why your script doesn't have to be complicated. It doesn't. The more layers it has on top doesn't make it a better video. The more simpler and easy to understand it is, the better because people understand it, right? So just black and white. You know, what's the pain? What's the solution? That's the Y point number one point number two, point number three, why is important. And boom. That is pretty much my video. So if you go on, let's say for YouTube, for example, YouTube or LinkedIn, you just watch any of my videos, they all follow this format. And so you can type basically go on YouTube, type in my name, Patrick Dang and you'll find all my YouTube videos, right? Because my u videos are very similar to my Linktn videos. Let's talk about that, repurposing videos for Lincoln. So if you create content on any other social media platform like I do, like, I'm pretty heavy on YouTube, right, then you can repurpose those videos and post them on LinkedIn. So I actually don't have to create LinkedIn specific content because I create so much YouTube content that I can, you know, use as Lincoln content. So, number one, the first thing I could do, that's really easy. So, for example, I can just take a YouTube video copy and paste a link onto LinkedIn, and then that could be a video right there. Or I can re upload that YouTube video onto LinkedIn to make it native. And so then I don't have to link outside of YouTube, and it's like a native LinkedIn video. So similar to how I had this video, it's a native video that uploaded, and that works, right? But also, for this one, I literally just took a YouTube video, copy paste of the link, and people are watching it, right? And so that's an easy way for me to kind of double dip on my content, and you can reuse videos, whether it's a native video or you know embedded link. Now, for some videos, you can't just directly repost it. You have to adjust it, you know, let's say, for example, you're taking Instagram video, the format and Instagram may not be the exact format you want to link this, no matter where you're taking your videos, you just want to make sure that it feels natural to linked in and it makes sense, right? And one thing I really like to do is you can actually take, let's say, a YouTube video. So I do this. I can take a ten minute YouTube video, and then I could take the three best minutes of that video and post it onto Lincoln as a separate video, right? So, you know, from making one YouTube video, I can probably create three different pieces of LinkedIn video content from that one YouTube video. So, for example, this is the example we showed earlier where it's a three minute video, right? Originally, this video was a YouTube video, and I basically took 3 minutes out of it and I turned it into a Linton video and directly uploaded it onto Linton. So nobody knows that this is actually a YouTube video. There's nothing where I'm saying it's a YouTube video. It's just like I talk about a pain. I talk about a solution, I talk about why it's important, and that itself is the video. And why this works so well. If you're trying to do a strategy like I'm doing, it's doing YouTube and Linoln at the same time is because if you look at the format of my YouTube videos, it's like this. It's like the hook, why people should watch 0.1 0.2 0.3, right? And so if you think about it, because each point is structured in a way where I'm talking about a pain solution and y, that point by itself can stand alone without the intra, without the hook, without anything else. It stands alone by itself. So that's why I can go into my YouTube videos, and I can take a three minute portion of point number one, and that itself can be the LinkedIn video, right? Additionally, if you are using this format to create a ten minute Linked in video, for example, you can then chop up your video, like, for example, you post a ten minute video. It gets views and then you take that video and you get number point number one, point number two, and point number three, and you make them each separate videos. And now you have three more videos of Linked in content that you can post later on. Because if you're posting a lot of content, people won't even notice that you're reusing the same content if you're posting it like six months later or eight months later, right? And so you basically you can create one video and turn that one video into multiple videos to, you know, get as much juice from, you know, your video as much as possible if you're going to create it, right? That's basically how I would repurpose content so that when you make one video, you can turn that one video into three or four different videos using the same exact content, but just using different editing, right? And I would say the best way to get an understanding of what type of videos you should make is, you know, look at the top ten thought leaders in your space. And see what kind of videos they're making. And essentially, you want to just model off of that, see what they're doing well, you know, go on my YouTube channel, My LinkedIn, see what I'm doing, and just basically anyone who has a big following, try to understand how they're creating their content, especially if you're doing it in a specific niche, and then model off of that, take inspiration from it and then use my format of talking about the pain solution and why. And you should be good to go. And so that's it that's everything when it comes to Linked in videos, and I'll see you guys in the next one. 10. Common LinkedIn Marketing Mistakes To Avoid: What's going on, everyone. So in this section, we're going to talk about the common Linked in marketing mistakes you need to avoid. So as you start planning your content and creating content, these are things that you should be, keep a watchful eye out so that you get the most exposure to your content. So, you know, these are the things that you need to avoid, and let's go ahead and dive in. So the first thing is, there's a difference between native links for videos to get more exposure. So here's what I mean. When you post content on LinkedIn, right every time you are linking outside of LinkedIn, let's say you put a link onto YouTube or to your blog or another social media site. You got to understand that Linn will probably not give that content as much exposure as it could have if you put it natively inside Lincoln, right? So, if, let's say put a video on YouTube and you say, here's a link to my YouTube video. Sure, people will go click the link and go to the YouTube video. But that video will probably get more exposure if you just uploaded it directly to Lincoln. So just keep in mind that anytime you link outside of LinkedIn, it does get views, but it will get less exposure. If it's native to Lincoln, like inside Lincoln, they don't have to click outside of Lincoln, or if you do put a link, it just redirects them to a LinkedIn article, that will get more exposure. So, like I said before, if Lincoln outside of Lincoln, YouTube website, et cetera, your content will get less exposure. If Lincoln inside, you get more. Now, you want to also avoid post posting anything that's too personal, that's not really business like, right? Because it's not Instagram. It's more professional. So things like your cat doesn't always make sense. I guess it could make sense if you can tie it to a business lesson, but usually not. What you ate for breakfast and things like that. It's like, it's not a place for you to share your personal life, necessarily. It's got to bring value to your target audience, right? Like if you're trying to get the CMO of a software company to book a meeting with you, they are not going to care that you had pancakes for breakfast. Okay? It just doesn't make sense, right? And so you got to understand that you have a certain intention when it comes to Linn, and it's not for you to just post personal stuff. Also, you want to avoid pitching and selling too much when you're creating content, it's all about value, right? It's kind of like value, value, value, value. And then, you know, pitch sell a little bit, see if people want to book a meeting with you, something like that. But you got to lead with value. That's pretty much what content marketing is all about. If every post you put up is all about, like, book a time to talk on my calendar here, you know, like, here, I'm selling this thing. Make sure you sign up. People don't really like that, and you're probably not going to grow that much when it comes to content. And you know, people are unlikely to book a meeting with you because it's annoying. So remember, add value first, and then if you want to pitch later, sure, pitch, but, you know, definitely make your content more like 80% value and maybe like 20% pitching or even 90% value and 10% pitching. It's all about building that momentum and building that brand authority and trust before you ask for anything. And that's how you pretty much do you know linked in marketing. And don't be a spammer, right? Don't just like you know, take a bunch of articles and videos from your company's website and just spam like 20 of them in one day. That's not going to work. You have to spread out your content and have you be thoughtful of how often you're posting, whether it's one a day or three times a day at different times. But don't just put up a bunch of bad articles and things that people don't care about 50 times a day because that's going to penalize you. And people don't engage. People are not getting value from it. They're not going to click. They're not going to watch, and then, you know, you're not going to really use Linked in marketing effectively, right? So, I'm pretty sure you have an idea of what spamming is. Just don't be a spammer. Don't be selling all the time. Lead with value. And if you do that, then you'll be on the right track to being successful on Linktn. And so those are pretty much the top mistakes I see people making. So make sure you avoid these, and I will see you in the next lesson. 11. Reposting Other People's Content: We're going to be talking about how to share and repost other people's content. Now, when it comes to Lincoln, you don't necessarily have to create original content every single time, right? And a lot of times we may not have enough time or energy or resources to constantly keep pumping out fresh content. So one of the best strategies you can use is to remix content and basically share other people's content, give your opinion on that content while giving credit to the original creator, because you always want to do that, obviously. So I'm going to give you some tips, some tricks, some examples of how you can do this, and it's going to be great for anybody who may struggle when it comes to creating content, and maybe you just want to repost content and really just share your opinions. And let's go ahead and dive right into it. All right, so sharing and re posting content. So it's generally okay to re post other people's content. You can literally take their content and put it on your profile and share it as a post. But you got to make sure that you give credit to the original creator, okay? Obviously, make sure you give the credit to the original creator. But if you're posting a video of someone's face on it, right? Obviously, you kind of already credit them because, you know, that's not you, right? So it's very clear that you're not stealing work. The main thing is like you're not trying to steal work and pass it off as your own and change their name to your name. You're really just remixing content, and you're almost like a DJ, right? A DJ doesn't steal music. They play other people's music, and they give credit. And so a couple of ways you can do this is you can share someone's content directly from Linktn and I'll show you how this works on the platform, and it'll automatically show where the source came from, right? And don't worry. I'll show you exactly how that works. You could also share a link to another person's video, an article or whatever it is. The thing is it's better to use a link that is a Linked in link, like a Linked in article or something like that, to get more exposure. If you are linking outside of LinkedIn, you risk the chance of your post not getting as many views. So if you just take a YouTube video and put it on your LinkedIn, sharing a LinkedIn video, that's not yours. You could do it that way and write something to give your opinion about that, but you may not get as many views if you compared to if you download that video and re upload it directly onto LinkedIn. So obviously, the better way to go is to natively post videos and photos directly on LinkedIn while giving credit to the creator, either within the video of the photo or putting it in your text of the copy of the actual piece of content. And it's very important that when you are re posting another person's content, you are adding your own perspective in the text section especially, right? Because you can literally take a picture or video, and just directly put it on your Linked in as a content. But, you know, people are going to see it as blatantly stealing if you don't give some kind of opinion, a thought. It could literally just be one sentence of what you think about that. It could be something that happens in the news and you give your spio of what you think about whatever is going on in the news, right? You know, what's your opinion or some examples you can use is like, what's your opinion about that piece? What value can you provide to further explain that piece of content, explaining what problem that piece of content actually solves to help kind of spoon feed it to your audience so they can understand exactly why you're posting it. And a pro tip is to re post and share content that goes viral or any type of news people want to search right away. And that way, you can piggyback off of the attention that piece of content is already getting, but kind of sharing that content to your audience, right? So, you know, you don't have to create a viral piece of content instead, you can share a viral piece of content and just leverage that momentum and just piggyback off of it. And that's totally okay because this is a common practice that a lot of content creators do on all platforms, and as long as you are giving credit to who actually created that piece of content, that is okay. Now that you understand how this kind of works, let's go ahead and go into Linton itself, so I can show you how this looks. All right, so we are on LinkedIn right now, and we're going to go through a couple profile so you have an idea of how it works when you're sharing content, right? So right now, I am on Ray Dalo's LinkedIn profile. And when you go into that profile, you can sort by activity articles posts, so we're in posts right now, right? So essentially, I can see all of Red Dalio's post. And if you don't know Red Dalio, he is entrepreneur investor. And I'm a fan. He has a couple of books so you should check him out if you're interested. So anyways. The point is, you know, he's posting content every day, and he basically writes one sentence about, you know, a principle of the day. And the content is literally just a quote, right? Watch out for people who think it's embarrassing not to know. So he gives a lot of investing advice, business advice. And basically, he'll write, you know, like a little description of what this actually means. Like in more detail about the actual quote, right? So if you wanted to say let's say something really resonated with you, like, for example, let's say, be clear on whether you are arguing or seeking to understand. And think about which is most appropriate based on your and others believability. So if I'm like, Okay, wow, this is really, really touching my heart right now. So how do I share this? Well, first of all, what you got to do is you press the share about to right here. And you press the share? What's going to happen is you can write a little comment of what you think about this piece. You can even tag Radialo or whoever you're sharing the pulse woof. And that works really well, right? Because this works because if you just say you could tell a story like when I was younger, da, da, and then you'd tell a story about when you're younger and you are, I don't know, let's say arguing instead of seeking the truth and you have a relatable story that kind of connects to this quote. Then you can share the write your piece. This could be one sentence, could be a whole essay. You know, it depends on what you want when you're sharing it, and then basically you post it and it will share on your profile. Now, when you share, what's going to happen is it's going to show this part over here, so everyone knows that you got this from Radialo or whoever you're quoting or whoever you're sharing their content from, and you're giving direct, you know, credit to the person that actually create the original thing, and you're giving your opinion on whatever it is, you want to tell a dultable story, or you agree with him, you disagree, whatever the case is, right? And that's pretty much how you share content on Linktn. So whatever you know industry you're in, you definitely follow the people that are, I guess, Linkn influencers that you can kind of share from. And, you know, obviously, the bigger they are, the more viral they are, the better content they have, and the easier it is for you to share good content, right? Because you want to just follow a bunch of people in your industry, that makes sense and give your opinion when things come out. So that is radialo example. So let's go ahead and discard that. But let's say, let's go ahead and give you another example of Matt Higgins, right? So he's a CEO and co founder of RC ventures, Venture Capital Firm, investment firm. Okay. So essentially, if you go to post, right? So it works for any person. They don't have to be a linked in content creator. You can check my profile, Anyone's profile, it's the same thing. Right? You go to posts and you see what posts they have. So I want to go on his profile because, you know, I want to share with you his strategy where I'd say this recent video came out 17 hours ago, right? And so what they did is they took a video, right, that I do not think they actually produced this video. I think motivation by, you know, like another person did this. And they're basically re posting content. And so he's giving his opinion on Jeff Basil's and, you know, Jeff Basil's business growth strategy. Okay, cool. And as you can see, this video itself, even though he didn't create it, he just took it from somewhere else, put it on this profile and gave uh, you know, his opinion about this piece of content. It's got 2000, you know, engagements here at 140 comments, 73,000 views. So he successfully took another person's content, repurposed it for himself, remixed it, added his own opinion on it, added the hash tag, and now he's getting views, right? And so, for some content creators, this is a really big part of this strategy, where, let's say this is another example of Warren Buffett, right? Bill Gates over here too. So he's taking popular people like Jeff Basiles and Warren Buffet and basically pigging back off of their success and their brand and familiarity. And just re posting on his profile, right? So he just gives, like, you know, writes a little essay, maybe a couple of sentences about his thoughts on whatever this piece is, is only a minute video or 47 seconds, 73,000 views, right? And he's not creating anything. And obviously, you know, he's going to have his own stories and his own thing going on in terms of his investments and his success. But, you know, essentially, you know, you can just be writing about different stories like Blockbuster, right? He didn't take this picture, but he probably found it online, and he has an opinion about it. Or like this quote. He maybe I'm not sure if he created this. Now, he didn't create this. You know, here's the credit to whoever created this, but he just kind of shares, let's say, a vir meme or a vi anything, you know, a checklist or anything. He writes his opinion, right? This one I actually saw this YouTube video where amas did an interview. And again, he just takes the video completely like pretty much how this works is you download the video. You take the part that you want, and he probably took a two minute, 19 seconds. And he probably has a team that does this. But you could do it yourself. And then you upload the part you want, and then you write your opinion about it at the hash tags, and that's your piece of content. And look, this piece of content has almost 300,000 views. Did he create it himself? No. He just piggyback off of the news that's happening with Elon Musk, and that's his content, right? So if you go on his profile and other people's profile, you can see that many people do this because they don't necessarily want to create their own original content, but they want to piggyback off of the name and success of other people. And there's nothing wrong with that. You know, it's just you're remixing content like you are a DJ, right? And so there's nothing wrong with repurposing content as long as you're giving credit. You know, it's not like he's, you know, saying that he made the video or, like, he's, you know, putting a quote in and putting his name under it when someone else really did it, right? It's just the only thing that he's adding to this piece of content or these pieces of content is these little text, you know, a couple of sentences to give his opinion. And that's pretty much what you want to do in your industry, right? Especially if let's say you're in an industry where there's a lot of news going on. For example, you know, you can go on business insider or any forbes or entrepreneur magazine, whatever it is that you like to read. And if you find something interesting, you can literally just share your opinion, share this piece, share the article, take a picture from it and say, Hey, this credit from business insider, and then share it, right? And there's nothing wrong with that. Or if you're like a tech person and you're selling into technology, well, Tech crunch is a good place, right? People are raising funding all the time. So, for example, if clubhouse closes a 4 billion evaluation, and if you're in an investment firm, then you talk about why this is very important for the investment world, right? So wherever you get your new source, that itself can't be pieces of content. You can also do what this guy's doing and just get viral videos are already popular on YouTube and other social media and just re post it on your profile. Or you can just, you know, go on Linked influencers profiles, and you can just share their content like literally just press the share button and share their content, and that's your piece of content and add your opinion on it, right? So those are a couple of different ways you can repurpose other people's content in an ethical way where you're not sealing, you're just sharing, remixing, and adding your opinion. And yeah, so that is it for this video, and I will see you in the next. 12. LinkedIn Polls: Hey, what's going on, everyone? So in this section, we're going to talk about how you can use Linton pools to create content. Now, this is actually one of the easiest ways to create content because it doesn't really require too much thought, energy, and when it comes to writing, really, you're just asking a question to your audience, right? So here's how it's going to work, right? So Linktn Polls is a way for you to ask questions relevant to your prospects. And what I like to do is I like to subtly agitate a pain to create an opportunity to start a conversation. And again, when you're creating content, your goal is to get people engaged so that when you send a message later and you're trying to book a meeting, well, you actually have something to talk about, right? And so that is one of the secrets of Lincoln polls. So of course, you can just do random polls and get people to vote and talk, but I find that if you're going to do it, you might as well talk about a pain and create an opportunity to start a conversation. So I'll give you an example, right? So a Linn poll I recently did a week ago, is I just said, Hey, favorite way to generate leads and then use the hash tags, and then I put in some options like code email, Linked in C calling other, right? So far, 32 33 people liked it, 12 comments. And yeah, so we got 11,000 people who actually saw this poll, which is actually quite a lot of people to see a poll. And we have 400, almost 500 votes, right? So a lot of people are actually voting in this. Now, essentially, what I can do is, you know, all these people that voted liked it, I can kind of follow up with them and be like, Hey, you know, just curious, you know, what's your favorite way to generate leads, or you know, are you having any trouble generating leads, and, you know, whatever the case is, right? And it can start a conversation. So what you're doing is you're asking a question that enables you to further the conversation, you know, through a direct message. And again, because when you go into this, you can see exactly who liked it, who commented. You want to ask questions. Usually, polarizing questions, the more polarizing where people have to make a decision. Are going to be better for engagement, right? And you want to ask questions that agitate a prospects pain. So another one you can actually do is, for example, let's say you're selling some kind of le generation services, right? Or maybe you're selling sales consulting. And you could say, like, what's your biggest challenge when it comes to generating sales? Is it generating leads? Is it closing clients? Is it negotiating, right? And people will select an option. If I did something like that, well, if someone says, the most difficult or greatest challenge is generating leads, then I could follow up, we say, Oh, you know, just curious, you know, you voted on my poll or you gave this poll alike and I was just curious to know, what was your biggest challenge when it came to generating leads or generating revenue, and then they'd be like, Oh, yeah, I saw that poll, you know, we're having trouble generating leads. We need help with code email, and then boom, right? You got a conversation going right there just from somebody, you know, voting on your poll. Okay? So what I'm now going to do is going to show you how this poll works when you're actually on the thing. So when you're on your Linked in profile on your profile where you see you know where people are looking at your stff You can see the people who have viewed your thing, right, your, your content, and you kind of get an idea, like, who's looking at this, where are they from, but you can't really see you know who they specifically are quite yet. If you go into, let's say, Okay, so if you go into the likes, you can see exactly who liked it, so you can message each one of these people if you wanted to. You can also go into the comments and you see who's leaving a comment and you can message them directly, right? So, this person says after taking your course, C calling so much easier, so I can follow up with him and see if he needs any help. And most powerful thing, actually, in my opinion, is this. So when you click on the votes, I have 490 votes, you see every single person that votes, right? This is the crazy part. So over here, 126 people voted code email, 200 Linktn, 133 code calling, and then 37 others. And so what you can do, for example, is you can say, you know, for others, 37 people, and you kind of go through each of their profile, see who they are, and you say, Hey, look, I saw you voted in my poll and you pressed on others. So I'm just curious to know, you know, how exactly are you generating leads. And then if you're selling some kind of, you know, software, consulting, whatever it is, you can see how they're generating leads and see if they need any help. Now, if you're doing cold e mail, Maybe you offer a service about, you know, how to optimize code e mails and get better response rates and you could say, Hey, you know, I saw you voted on a poll, and it looks like, you know, your favorite way to generate leads is actually through code e mail. Curious to know how that was going, and if you need help if anything, right? Especially when it came to automation or improving response rate, whatever it is. So, you know, depending on how you do your poll, these creates different type of conversations based on what people are voting. So if you say, let's say, what's your biggest challenge when it comes to generating sales? Is it lead generation? Is it closing deals? Is a presentation? And if people select, let's say, for example, they have trouble generating leads, you'll see exactly who has trouble generating leaks. You send them all a message and you say, Hey, look I saw you vote on my po, and it looks like your biggest challenge is generating leads. Just curious to know, you know, what's your situation looking like? What have you tried before? And then, do you want to have a conversation over the phone to see if it makes sense for us to work together in any way, right? And so that's pretty much how you would use a poll. And I personally think it's one of the easiest ways to generate content because you're literally just, you know, asking a question and creating some options. And right now, Lincoln's giving polls a lot of engagement, right, 11,000 views on a poll is quite a bit for me, especially because at the time of this recording, I have 10,000 followers. So, you know, I'm getting more views than I have followers, right? So they're pushing it probably to a lot of people who follow the sales, prospecting hashtag, business development, hashtag, or anyone who's interested in sales training. So yeah, poll is definitely one of the easiest ways to create content. So I recommend giving it a try, seeing how it works for you. So with that said, that's everything for creating pose on Linkedin, and I'll see you in the next lesson. 13. Offering Help: Hey, what's going on, everyone? So in this section, I'm going to show you how you can use the offering help strategy to easily create content on LinkedIn. And this one's pretty valuable because it's very easy to do. Anyone can pretty much do it, and people will actually come to you as leads. So let's go ahead and show you exactly how you can pull this off. Now, on Linkedin, there's this option right now where it's called offering help, right? And it's basically I'll show you how to do it on Linked in a second, but to explain it a little bit. It's like hashtag offering help. There's this little hand over here. It says, General help, career coaching, resume reviews, right? So you select what category you want to help people with. And I said, for anyone who is looking to start a career in tech sales, I'm offering help on how you can get your foot in the door, mail your sales interview, and get hired for a high paying job. If you're interested in some help, leave a comment saying me in the comments, and I'll send you a direct message. And then hashtag, career sales, tech sales, sales, start up sales because I want these type of people to see it. So a lot of people who watch my content are starting their career in sales. Maybe they just have, you know, one, two, three years of experience. And some people, they may haven't really started yet, and they're looking for their first sales job, right? And so what I can do is I can offer career coaching as like a consultant or maybe, you know, something like that. And what happens is, let's say, 2,400 people saw this, I guess, 17 s, 11 comments. So pretty much all the comments if I load it up, basically, it's just people saying, me me me me me, right? What happens is what I can do is I can go in each person's profile, and I could be like, Hey, I saw that you left a comment about needing some career advice or some career help, you know, like, what are you up to? Like, let me know if you know, you want to schedule time to talk on my calendar, and we can talk in person, right? And so if I was selling maybe, like, a recruiting service or consulting services on helping people get a job, for example, I can directly talk to, you know, 11 hot leads that, you know, commented on this post saying, me, And so whatever it is you're selling, whether it's consulting service, SAS product, technology, you know, commodity, whatever it is, you can do the same thing where you're offering for help and you basically offer free value, which essentially can be a sales call. If you think about it, right? Because in sales, you're really just understanding the problem, seeing if you can help. Then from there, if the person wants to take a meeting with you, then you can actually pitch them on your product and service. But to get your foot in the door, you get them to come to you by biting it out with offering help. So again, you know, no matter what you're selling, you can do this in some way, right? You can say offering help, anyone who is looking to generate leads on Facebook or anyone who needs help with SEO marketing, and you might get people to respond to you. So let's go ahead and go on LinkedIn, and I'll show you how this works. All right. So when we are on LinkedIn, how it's going to work is you go to this part over here. It's start a post, create a post. And over here, you'll have you know, create a poll, share what you're hiring, and then offering help. When you press offering help, basically, you can select certain things that you want to help with. So if you're general help, you want to do career coaching, you want to do resume reviews, or maybe you want to do other done, right? And what happens is, you know, it will kind of just say it for you. But if you want to add something, you want to put like SEO marketing or whatever it is, right, you can put it in there. Okay. You just say, something similar to I said, Hey, you know, I'm offering free career advice on blah, blah, blah, or I'm offering to do a free technical analysis of your website to see where where there might be opportunities for you to rank in keywords if you're selling SEL services, right? And then after you offer help, you just post it, and then that's pretty much it. So it's quite easy. I want to do this every day because that's quite annoying. I think maybe once every week or once every other week, you can just mix it in with your content and just be like, Hey, offering help anyone who's interested in this. By the way, I just help this person do XYZ. So if you want to do the same thing, let me know in the comments type in me. And that's how you would offer help. Okay, that's it. And so with that said, that is pretty much how you are going to offer help to your potential prospects and get them to message you inbound, right? And a very important part is, when you're creating your content like this, you want to make sure you have some kind of call to action. So for example, if I didn't put this line here, if you're interested in some help, leave a comment saying me, I would only get people who would like it, right? And maybe some people will comment, and that's only 70 people. But when you tell them that, Hey, you need to write something in the comment, so you know exactly who they are and you can message them. This is two things. Number one, you know who they are, they raise their hand, they're interested, so very likely they're going to respond to your message. Number two, is that the more comments you get in your post, the more vialty or the more exposure it gets because Linn is saying, Okay, all these people are leaving a comment, so let's show this post to more people. So that's why if you do the strategy, I would, you know, incentivize or get the prospects to leave a comment saying me or something like that, so that you know who they are, and you get more exposure for this post. So more people see it, and the more people see it, the more comments you get, the more leads you have, and the more meanings you can set. So that's pretty much how you offer help on Linkn and I'll see you guys in the next section. 14. Reposting Other People's Content: We're going to be talking about how to share and repost other people's content. Now, when it comes to Lincoln, you don't necessarily have to create original content every single time, right? And a lot of times we may not have enough time or energy or resources to constantly keep pumping out fresh content. So one of the best strategies you can use is to remix content and basically share other people's content, give your opinion on that content while giving credit to the original creator, because you always want to do that, obviously. So I'm going to give you some tips, some tricks, some examples of how you can do this, and it's going to be great for anybody who may struggle when it comes to creating content, and maybe you just want to repost content and really just share your opinions. And let's go ahead and dive right into it. All right, so sharing and re posting content. So it's generally okay to re post other people's content. You can literally take their content and put it on your profile and share it as a post. But you got to make sure that you give credit to the original creator, okay? Obviously, make sure you give the credit to the original creator. But if you're posting a video of someone's face on it, right? Obviously, you kind of already credit them because, you know, that's not you, right? So it's very clear that you're not stealing work. The main thing is like you're not trying to steal work and pass it off as your own and change their name to your name. You're really just remixing content, and you're almost like a DJ, right? A DJ doesn't steal music. They play other people's music, and they give credit. And so a couple of ways you can do this is you can share someone's content directly from Linktn and I'll show you how this works on the platform, and it'll automatically show where the source came from, right? And don't worry. I'll show you exactly how that works. You could also share a link to another person's video, an article or whatever it is. The thing is it's better to use a link that is a Linked in link, like a Linked in article or something like that, to get more exposure. If you are linking outside of LinkedIn, you risk the chance of your post not getting as many views. So if you just take a YouTube video and put it on your LinkedIn, sharing a LinkedIn video, that's not yours. You could do it that way and write something to give your opinion about that, but you may not get as many views if you compared to if you download that video and re upload it directly onto LinkedIn. So obviously, the better way to go is to natively post videos and photos directly on LinkedIn while giving credit to the creator, either within the video of the photo or putting it in your text of the copy of the actual piece of content. And it's very important that when you are re posting another person's content, you are adding your own perspective in the text section especially, right? Because you can literally take a picture or video, and just directly put it on your Linked in as a content. But, you know, people are going to see it as blatantly stealing if you don't give some kind of opinion, a thought. It could literally just be one sentence of what you think about that. It could be something that happens in the news and you give your spio of what you think about whatever is going on in the news, right? You know, what's your opinion or some examples you can use is like, what's your opinion about that piece? What value can you provide to further explain that piece of content, explaining what problem that piece of content actually solves to help kind of spoon feed it to your audience so they can understand exactly why you're posting it. And a pro tip is to re post and share content that goes viral or any type of news people want to search right away. And that way, you can piggyback off of the attention that piece of content is already getting, but kind of sharing that content to your audience, right? So, you know, you don't have to create a viral piece of content instead, you can share a viral piece of content and just leverage that momentum and just piggyback off of it. And that's totally okay because this is a common practice that a lot of content creators do on all platforms, and as long as you are giving credit to who actually created that piece of content, that is okay. Now that you understand how this kind of works, let's go ahead and go into Linton itself, so I can show you how this looks. All right, so we are on LinkedIn right now, and we're going to go through a couple profile so you have an idea of how it works when you're sharing content, right? So right now, I am on Ray Dalo's LinkedIn profile. And when you go into that profile, you can sort by activity articles posts, so we're in posts right now, right? So essentially, I can see all of Red Dalio's post. And if you don't know Red Dalio, he is entrepreneur investor. And I'm a fan. He has a couple of books so you should check him out if you're interested. So anyways. The point is, you know, he's posting content every day, and he basically writes one sentence about, you know, a principle of the day. And the content is literally just a quote, right? Watch out for people who think it's embarrassing not to know. So he gives a lot of investing advice, business advice. And basically, he'll write, you know, like a little description of what this actually means. Like in more detail about the actual quote, right? So if you wanted to say let's say something really resonated with you, like, for example, let's say, be clear on whether you are arguing or seeking to understand. And think about which is most appropriate based on your and others believability. So if I'm like, Okay, wow, this is really, really touching my heart right now. So how do I share this? Well, first of all, what you got to do is you press the share about to right here. And you press the share? What's going to happen is you can write a little comment of what you think about this piece. You can even tag Radialo or whoever you're sharing the pulse woof. And that works really well, right? Because this works because if you just say you could tell a story like when I was younger, da, da, and then you'd tell a story about when you're younger and you are, I don't know, let's say arguing instead of seeking the truth and you have a relatable story that kind of connects to this quote. Then you can share the write your piece. This could be one sentence, could be a whole essay. You know, it depends on what you want when you're sharing it, and then basically you post it and it will share on your profile. Now, when you share, what's going to happen is it's going to show this part over here, so everyone knows that you got this from Radialo or whoever you're quoting or whoever you're sharing their content from, and you're giving direct, you know, credit to the person that actually create the original thing, and you're giving your opinion on whatever it is, you want to tell a dultable story, or you agree with him, you disagree, whatever the case is, right? And that's pretty much how you share content on Linktn. So whatever you know industry you're in, you definitely follow the people that are, I guess, Linkn influencers that you can kind of share from. And, you know, obviously, the bigger they are, the more viral they are, the better content they have, and the easier it is for you to share good content, right? Because you want to just follow a bunch of people in your industry, that makes sense and give your opinion when things come out. So that is radialo example. So let's go ahead and discard that. But let's say, let's go ahead and give you another example of Matt Higgins, right? So he's a CEO and co founder of RC ventures, Venture Capital Firm, investment firm. Okay. So essentially, if you go to post, right? So it works for any person. They don't have to be a linked in content creator. You can check my profile, Anyone's profile, it's the same thing. Right? You go to posts and you see what posts they have. So I want to go on his profile because, you know, I want to share with you his strategy where I'd say this recent video came out 17 hours ago, right? And so what they did is they took a video, right, that I do not think they actually produced this video. I think motivation by, you know, like another person did this. And they're basically re posting content. And so he's giving his opinion on Jeff Basil's and, you know, Jeff Basil's business growth strategy. Okay, cool. And as you can see, this video itself, even though he didn't create it, he just took it from somewhere else, put it on this profile and gave uh, you know, his opinion about this piece of content. It's got 2000, you know, engagements here at 140 comments, 73,000 views. So he successfully took another person's content, repurposed it for himself, remixed it, added his own opinion on it, added the hash tag, and now he's getting views, right? And so, for some content creators, this is a really big part of this strategy, where, let's say this is another example of Warren Buffett, right? Bill Gates over here too. So he's taking popular people like Jeff Basiles and Warren Buffet and basically pigging back off of their success and their brand and familiarity. And just re posting on his profile, right? So he just gives, like, you know, writes a little essay, maybe a couple of sentences about his thoughts on whatever this piece is, is only a minute video or 47 seconds, 73,000 views, right? And he's not creating anything. And obviously, you know, he's going to have his own stories and his own thing going on in terms of his investments and his success. But, you know, essentially, you know, you can just be writing about different stories like Blockbuster, right? He didn't take this picture, but he probably found it online, and he has an opinion about it. Or like this quote. He maybe I'm not sure if he created this. Now, he didn't create this. You know, here's the credit to whoever created this, but he just kind of shares, let's say, a vir meme or a vi anything, you know, a checklist or anything. He writes his opinion, right? This one I actually saw this YouTube video where amas did an interview. And again, he just takes the video completely like pretty much how this works is you download the video. You take the part that you want, and he probably took a two minute, 19 seconds. And he probably has a team that does this. But you could do it yourself. And then you upload the part you want, and then you write your opinion about it at the hash tags, and that's your piece of content. And look, this piece of content has almost 300,000 views. Did he create it himself? No. He just piggyback off of the news that's happening with Elon Musk, and that's his content, right? So if you go on his profile and other people's profile, you can see that many people do this because they don't necessarily want to create their own original content, but they want to piggyback off of the name and success of other people. And there's nothing wrong with that. You know, it's just you're remixing content like you are a DJ, right? And so there's nothing wrong with repurposing content as long as you're giving credit. You know, it's not like he's, you know, saying that he made the video or, like, he's, you know, putting a quote in and putting his name under it when someone else really did it, right? It's just the only thing that he's adding to this piece of content or these pieces of content is these little text, you know, a couple of sentences to give his opinion. And that's pretty much what you want to do in your industry, right? Especially if let's say you're in an industry where there's a lot of news going on. For example, you know, you can go on business insider or any forbes or entrepreneur magazine, whatever it is that you like to read. And if you find something interesting, you can literally just share your opinion, share this piece, share the article, take a picture from it and say, Hey, this credit from business insider, and then share it, right? And there's nothing wrong with that. Or if you're like a tech person and you're selling into technology, well, Tech crunch is a good place, right? People are raising funding all the time. So, for example, if clubhouse closes a 4 billion evaluation, and if you're in an investment firm, then you talk about why this is very important for the investment world, right? So wherever you get your new source, that itself can't be pieces of content. You can also do what this guy's doing and just get viral videos are already popular on YouTube and other social media and just re post it on your profile. Or you can just, you know, go on Linked influencers profiles, and you can just share their content like literally just press the share button and share their content, and that's your piece of content and add your opinion on it, right? So those are a couple of different ways you can repurpose other people's content in an ethical way where you're not sealing, you're just sharing, remixing, and adding your opinion. And yeah, so that is it for this video, and I will see you in the next. 15. Next Steps: Now, if you're getting any value out of these courses, make sure to leave a positive review sharing your experiences. I read every single review, and I really do appreciate your feedback. And if you want to see more videos like this, make sure to follow me on skill share so you can be notified on when I release my latest courses.