How to Use LinkedIn and Optimize Your LinkedIn Profile- LinkedIn Lead Generation and Marketing | Patrick Dang | Skillshare

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How to Use LinkedIn and Optimize Your LinkedIn Profile- LinkedIn Lead Generation and Marketing

teacher avatar Patrick Dang, International Sales Trainer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      How to Use LinkedIn and Optimize Your LinkedIn Profile 10 Top Tips


    • 2.

      Top LinkedIn Profile Tips Class Intro


    • 3.

      Guide To Generating Leads on LinkedIn


    • 4.

      Outbound Lead Generation Using LinkedIn and Cold Email


    • 5.

      Next Steps


    • 6.

      Connecting With Prospects Who've Viewed Your Profile


    • 7.

      Inbound Connection Request


    • 8.

      LinkedIn Social Selling & Content Marketing Overview


    • 9.

      Topics To Use To Start a Conversation


    • 10.

      Common LinkedIn Marketing Mistakes To Avoid


    • 11.

      Easy Copywriting Formula For LinkedIn


    • 12.

      How To Use LinkedIn Hashtags


    • 13.

      LinkedIn Downloads Case Studies, White Papers, Checklists, etc


    • 14.

      LinkedIn Polls


    • 15.

      LinkedIn Text & Photo Post


    • 16.

      LinkedIn Text Posts


    • 17.

      LinkedIn Videos


    • 18.

      Offering Help


    • 19.

      Reposting Other People's Content


    • 20.

      Types of Content To Create on LinkedIn


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About This Class

In this tutorial, you'll be learning the top 10 tips to optimize your LinkedIn profile.

When I first created a LinkedIn back in college, I had no idea how to fill out my profile...

"What kind of picture should I use for my LinkedIn profile?"

"What am I suppose to write in my "About" section when I barely had any working experience?"

"What's the point of filling my LinkedIn profile anyways?"

These were the type of questions that were running through my head as I stared at my blank LinkedIn profile page.

But over the years as I got more experience and applied for different jobs, I realized how powerful an asset LinkedIn could be!

Every time I applied for a new job or went in for a job interview, I noticed that the recruiter ALWAYS looked at my LinkedIn profile ahead of time.

My LinkedIn profile was my chance to make a strong first impression and get my foot in the door.

I also found this to be true working in sales and business development.

Every time I tried reaching out to a prospect to schedule an appointment, the first they would do is take a look at my LinkedIn profile.

Once people look at your LinkedIn profile, they'll make a split-second decision on whether they should take a meeting with you.

So whether you're:

-looking for a job

-working in sales and business development

-working in recruiting

-or looking to build your network

Having a killer LinkedIn profile will help you achieve your goals.


If you enjoyed this course, be sure to give it a LIKE and leave a REVIEW!

Meet Your Teacher

Teacher Profile Image

Patrick Dang

International Sales Trainer


Hey, it's Patrick here!

Now, I’m on a mission to help everyday people to generate more sales for their business using the most cutting-edge B2B sales strategies.

After a successful sales career in Silicon Valley, I packed two suitcases and booked a one-way ticket to Thailand and started my journey with the aspiration of creating world-class online B2B sales training all while living a digital nomadic lifestyle.

And since then, I’ve traveled to many countries while creating programs training over +30,000 students in over 150 countries.

And over time, it became clear that no matter what country you’re from, what your background is, or whether or not you think you have the talent to sell...I’ve found that sales is a skill anyone can learn... See full profile

Level: All Levels

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1. How to Use LinkedIn and Optimize Your LinkedIn Profile 10 Top Tips: everybody. What's going on? It's Patrick staying here. Now, In this lesson, what we're gonna do is we're gonna show you how to optimize your linked in profile. So no matter what kind of business or in or what you're looking for, whether it's looking for a new job, you're working in sales and business development, your recruiter. Or maybe you just want a network with like minded people. Lincoln is one of the best ways to do that. And so what we're gonna do in this lesson is we're gonna show you exactly how to craft the perfect linked in profile so that when people go on your page and you reach out to them, they're gonna look at you and they're gonna feel this sense of trust, and they're gonna want to connect with you when you do reach out to them. And once you finish this course and you learn all the tips and strategies to actually make your linked in profile optimized for a class project, go ahead and share your linked in profile so that you can learn from other people in the community. And so they and I can also give you critique and feedback on how to make it even better. So if you're excited to optimize your linked in profile, I'm looking forward to seeing you inside. 2. Top LinkedIn Profile Tips Class Intro: everybody, What's going on? It's Patrick doing here Now In this video, you're gonna learn my 10 top tips to optimize the perfect linked in profile. Now, the reason for why Lincoln is going to be incredibly important is because it is the Social Media network for business. And your real inked in profile is almost like your online resume or your digital profile that people are going to look at to get a first impression of you. So, for example, if you are in the market for a new job, people are gonna look at your linked in profile before they invite you in for an interview or if you're in sales or business development. If you want to reach out to people and hopefully do business with them, they're gonna look at your linked in profile. Or if you're a recruiter or if you want to network with like minded people. The first thing people always do is look at your LinkedIn profile, okay, And so in this video, I'm going to show you the top 10 tips to optimize your linked in profile so that when somebody views your profile for the first time, you're creating a positive first impression. You're building trust, and ultimately you're getting that person to take the next step, whether that's you getting a job interview or getting a sales meeting in and getting the opportunity to pitch your product or service. So I'm gonna show you the best tips who quickly optimize your profile, things that you can do right now and get immediate results. And I've actually you see strategies during my time in Silicon Valley at Oracle, as well as different start ups, getting meetings with potential customers and getting a lot of job interviews when I was looking for a job. And I'm gonna show you the best 10 tips that I found to optimize my profile, and I'm gonna show you how you can implement it for yourself. So if you're ready to dive into the top 10 tips to optimize your linked in profile, go ahead and leave a like on this video because every, like does help this video reach new audiences as it's a new channel. And if you're new to the channel, go ahead and describe and turn on notifications because I'm gonna be releasing sales training videos every single week on sale skills, lead generation and Lincoln. So if you're into that and you want to learn more about sales, go ahead and subscribe. So with that said, let's go ahead and dive into the top 10 tips to optimize your linked in profile. Now, before even dive into Lincoln Tip Number one is going to be to define your goals. Now. Everyone who is using Lincoln is using it for a different reason. Some of you guys might be looking for a job. Some of you guys might be trying to sell something or recruit. Or maybe just you're just trying to network with like minded individuals. Regardless of the case, you want to make sure that you have a clearly defined go, because it's going to affect all the other tips that you're gonna learn in this video. So, for example, if you're trying to sell a product or service, you want a tailor your linked in profile in a way where it's custom made and written for people who are your ideal customers, right, because you want to make sure that when they look at it, they think, Oh, this is someone I trust. This is someone that can bring value. I will take a meeting with this person. Okay, So no matter what your go is, just make sure you have a clearly defined goal, because again, that's going to influence everything else When you are optimizing your profile. Now, Tip number two is going to be have a clear profile picture. I cannot stress this enough because a lot of people out there are taking selfies or they're using pictures that don't really make sense for linked in platforms. Will make sure you have a clear profile picture and let's go ahead and give you an example of how this works. So right now I'm on my linked in personal account, right? So let's say somebody is trying to search me up, and I'm just this random example, right? So they type in Patrick saying, which is me right there can press, enter. So what's gonna happen is that a bunch of people who are named Patrick Day we're gonna pop up, And so if someone searching for me they're going to see OK, this probably is the guy that I'm looking for. So the first thing that you're actually going to see is that this profile picture. You want to make sure that it's clear it doesn't necessarily have to have a blue background like I can have it there. It could be maybe a natural background, maybe some trees. Ah, the backbone doesn't really matter as long as it's not distracting to your profile picture . And typically, what I like to do is actually like to have a head shot. Or maybe the torso up by when it really do full body just because it's hard to really see the person's face and you want to make sure people can see your face because that's how people recognize other people. So again, make sure you have a clear profile picture, right? And if you go into my profile actually just extending the, uh, you're talking a little bit more about the pictures Ah, for your background picture, right? You can kind of see here that I created a custom one for myself. Patrick Dang modern sales training, which is what I dio right, and that's what my company is about. But it doesn't really matter what your background is, as long as it just looks nice, and it's not distracting, right, so you can actually just use stock photos or things like that because it doesn't actually make a difference, as long as it just looks clean. And the emphasis is on your profile picture. All right, so we're gonna go into tip number three, and that is your headline. So essentially, what? Your headline is the first thing people see when they go into your linked in profile after your picture. So if you go into this this back to this example, right, so somebody searches my name over here, what's gonna happen is the first line that they see is your header. So what you can do here is you can put in your role whether let's say, it's account, executive sales, development rep or you're seeking a job. Or maybe you're an intern, right? And make it clear what you are. So people have an idea of who they are talking to, and it's easy for them to find you now. Another trick that I like to do is, let's say you're in sales and you don't necessarily want to call yourself a sales person, right? Ah, you want to use nicer names so that it doesn't put people off. So for example. Account executive is another way to say it. But if you want to go even a step further instead of being an account executive, you can actually say, Hey, I'm part of the strategic partnerships team or I am in business development, right? So you can use different names. You don't always have to use the official job title you have at the company you're at. You can kind of switched it up. It really just use the name that people can trust, whether it's strategic partnership, sales manager, whatever it is, just as long as you're not deceiving anybody, right? That's another way to have a work around and not call yourself a sales person and be like everybody else. Now the third thing you can do when it comes to the header is that you can actually do what I did. And you see in this example, I said, helping be the be sellers. Schedule more meetings and close deals with modern sales training so you can actually write a header that demonstrates how you help other people. Now, a simple formula that you can use to demonstrate how you bring value is you can say I help ex accomplish. Why? By doing Z, okay, I help ex accomplish wide by doing Z. So let's go ahead and use myself as an example. So I help X, which is the people that I want to work with, B two b sellers and I help them accomplish scheduling more meetings and closing more deals . And how do I do it? Well, with modern sales training, right, if you use a simple formula, it's gonna be easy for you to basically show and demonstrate how you bring value to your ideal customers. Okay, so those are gonna be the three ways you can write a header. Obviously, it's going to depend on your preference and specific situation. Now for two. Number four, you want to make sure that you have at least 500 connections. Okay, so let me show you what I mean by this. So on LinkedIn, it doesn't necessarily matter how many connections you have, whether it's 1000 2000 or 3000. Right. Um, when people look at your profile, what they're going to see is 500 plus connections. So when you click on that, it's gonna show that I have 3.5 K connections, right, but doesn't really mounted. Because when people get that first impression, all they see is 500 plus. So if you only have, let's say, 50 connections or 100 connections. Sometimes for some people they think, Oh, this guy's not well connected. He's probably not a good candidate for X y Z, so I'm not gonna talk to him. Right? So you want to make sure that you just prevent those situations by making sure you add people who are in your network So people, you maybe, you know, from school, friends and family, or maybe people who are in your extended networking you want to meet them, right? So just make sure that you get to 500 connections just to be on the safe side and reduce the chance that someone doesn't reply for you simply for that reason. Okay. All right. So now we're gonna move into tip number five, and that is your summary. So going into Lincoln right now, right? Essentially what the summary is is you have this about page here, and that's basically a summary of who you are, what you are about and how you can bring value to other people. So for me personally, I kind of talk about my sales career in Silicon Valley and Oracle because I builds credibility, right? A lot of people know this company. I also share that I have start up experience as well. And I've trained over 50,000 students across 150 countries on sales training on various topics. And ultimately, I want to inspire other people, helped them advance in their sales careers and grow their business by sharing my knowledge . Right? And so that's how I'm bringing value to other people. I'm sharing my sales skills and knowledge to help other people so that they can achieve what they want to achieve. So for your specific profile or your about page in summary, you want to think who am I? What makes me unique compared to everybody else? And how can I bring value to another person? And so really, the summary is an extension of your headline, right? For example, I used the formula of I help ex accomplish Why, by do being Z so essentially just want to build on top of that in your about slash summary section, OK, and doesn't really matter you could make it a couple of sentences. It doesn't have to be a crazy s here or anything, but just make sure people get the gist of what you are about. All right, so now we're gonna move into tip number six, and that is creating a custom. Your l So a lot people don't actually know this. At the top of your linked in page, you can press a button, and it basically says, Edit public profile and you're out. Once you click that, what's gonna happen is you're gonna be able to enter Ah, specific name for your profile so you can see at the top. Here it's www dot Lincoln dot com slash i n slash patrick gang official. Right. So if I send this link to anybody Oh, if I put it into my email signature, people can't click on it and go directly to my LinkedIn profile. Now, if you don't set this, it's gonna be a bunch of random characters and numbers. And you don't want that because it makes it more difficult for people to find ju. So I just want to make it as easy as possible for people to find you, and that's gonna help optimize your profile and build more credibility. When people click on it. Right, Let's go ahead and move into the next tip, and that is going to be your experience. So in the linked in page, if you scroll down a little bit more, you got the about page right, which is basically the summary that we talked about and then on the dashboard basically just give you the stats of who's viewing your profile. Right. Um, if you go down to the next part, typically, what people gonna have is experience. So essentially, what that's gonna be is your job experience intern experience? Essentially, it's your resume, right? Literally. It's your resume here on the places I worked at. This is what I did there. Here is how I brought value to the company I worked at. Or if you have your own company, talk about what you do right? So if you let's go ahead and start in the bottom for me. I saw in my sales career at Oracle, so people know. Okay, this guy worked at Oracle as account executive, and then I moved over to a startup as account executive as well. Then I started my own company, my sales Koji company, and then later re incorporated a company as Patrick Gang ink. And so that's where I'm at now. So for you guys, if you are looking for a job right, you probably want to fill out every single box so people know exactly what you did at those roles. For me, it's not necessarily so important because I want to focus the attention on what I'm currently doing, which is running my own company, which is a sales coaching company. And that's why when people focus on, But if you want people to know what your previous experience was like, you can kind of write a couple sentences there. It really depends on your preference. So if you want the focus to be what you're currently doing, you could do it like I did. But if you're doing it more of a resume style, then you can add more descriptions to your different experiences so people have a better understanding of who you are and what you do now. Essentially, the formula I used to write that stuff is I help ex accomplish why, by doing Z so No matter what kind of experience you have, you can always use that formula to write your experience. If you ever get stuck on writing a little bit about your work experience now, after experience, obviously we're gonna go down into your education. Now, if you are someone who is applying for jobs, obviously education is gonna be important, especially if you just graduated from college or if you're in college, right, because people will look at that and they'll make a judgment on whether or not you're qualified for the job. Obviously, and if you already have a couple years of experience of work, obviously then your work experience is more important. But sometimes having education does matter because sometimes you might find random connections like maybe the recruiter went to the same school you did. And maybe that gets you the interview right? So they always random things like that. So that's why you want to include your education. You don't necessarily have to feel it out. It's not that important unless you are in college or you are just graduated college. But if you really have work experience, just put in where you went to school and That's pretty much all you need to do for that also, just quickly added, You can put your volunteer experience here as well. For me. I volunteer at the Boys and Girls Club and also at University of California. Which is why I went to business school at it, something you can add. It's nice. It's not super important unless you know you don't have much work experience. All right, so we're gonna move into tip number nine, and that's going to be endorsements. So going down on my LinkedIn page over here, essentially what adore skills and endorsements are is like people are basically giving you a thumbs up and saying, this guy or this girl is good at whatever skill you're putting up there, right? So for me, what people think I'm good at is the first the top three skills of social media sales and public speaking right, because throughout my career I've always done these things, and so when I meet people in the naturally connect with me on linked in, they just kind of give me the pluses there, and they endorse me and say, This guy is a legit in the subjects, right? But I also add that it's not super important to have all these endorsements, right. As you can see, you have like, 99 year, 96 year and I'm there. It doesn't really matter. But it's just a quickly to build credibility and a way to get endorsements is one of the easiest ways to do it is if you endorse other people first, they are more likely to endorse you back. So in the beginning, when I first created linked in Way Back when I was in college and things like that, I would endorse other people like my friends and my peers, my co workers, and they would naturally return the favor and endorsed me back right? And that actually brings us to tip Number 10 which is recommendations. So under skills and endorsements, we have recommendations over here, and it works exactly the same as endorsements, right? Basically, if you give a recommendation to another person praising them for maybe their skills, when you guys work together or something like that, then they will naturally write a recommendation to you back. They don't always do that, but if you right enough recommendations, you'll get enough back and then you'll have recommendations for your linked in profile Now . Also, uh, caveat that by saying that, you know, it's not necessarily super important, right? Because for me, I actually only have three recommendations because it's not something I focus on. I can get a lot more if I really pushed it. But again, it's not really important. It doesn't really make that much of a difference, but it does make your profile stand out a little bit more because people can vouch for you . So with that said again, those are gonna be the top 10 tips to optimize your linked in profile. Make sure you take action right away because these are things you can literally do right now within the next hour and get a lot more results. Whether you're applying for a new job or you're trying to sell a product or service, it's not enough. Just watch these videos. You really have to implement it to see the results in one more time. If you feel like you got a lot of value out of this video, go ahead and leave a like because every, like does help this video reach new audiences and again This is a brand new YouTube channel . So if you are new to channel or you're new to me, go ahead and make sure you subscribe and turn on notifications because I'm going to be releasing new training videos every single week. So with that said, my name is Patrick Deng, and I'm going to see you guys in the next one. 3. Guide To Generating Leads on LinkedIn: In this video, I'm gonna show you step-by-step how you can generate leads on LinkedIn. So you can start getting more appointments with your dream customers and start closing more deals. Linkedin is one of the most effective ways to get in contact with your dream clients. But I know a lot of people try this out in the say it doesn't work or people don't respond to their messages. But here's the thing. There are more than 700 million people on LinkedIn and for the most part, a lot of high-level decision makers are checking their LinkedIn profile and checking their messages every single day. I know for myself I check my messages all the time. Linkedin works that people are there. But why is it that most people struggle to generate leads and to break it down as simple as possible. There are two main reasons. Number one is that when someone wants to reach out to their dream clan and they send a connection request. A lot times they're prospect or their potential costumer doesn't accept. And number two, even if the potential customer actually accepts your connection request, they may not respond to your initial message when you ask for a meeting. So in this video, I'm gonna show you exactly step-by-step how you can actually connect with your dream clients, send your messages, and actually schedule more appointments. Diving right into it. The first time you gotta do is you've got to optimize your LinkedIn profile. And here's what I mean. When you send a connection request and people are not accepting the number, one reason for why this happens is actually because you're poor file is not optimized in a way where it actually intrigues your potential customer to accept your request. Thing about it like this, if you're sending a random connection requests as someone on LinkedIn and they have no idea who you are, how are they going to make a decision on whether or not to spend time to even connect with you. And they're going to click on your profile. They're going to look at your picture. They're going to look at what your job is and what you're about. And they're going to make a split-second decision on whether or not you can actually bring value into their lives. If you're a profile is not optimized in a way that shows that you deliver value. No way anybody is going to connect. It doesn't matter how great your messages are or how great the message you write when you send your connection requests. If your profile is not optimized, you are not going to get any results. And if you send a connection request or a 1000 years still gonna get the same results. Nothing because you gather up demise your profile. I so going to my personal LinkedIn profile, right? So if I connect it with somebody and I wanted to reach out to them for help them with sales consulting or sales coaching, which is what I do when they see my connection requests and they click on my profile. It's very clear what I do. So it starts with the headline, right? Well first of all, it starts with a picture. You gotta have a picture that shows like, hey, you're trustworthy, right? If it's like a picture that, you know, you can't really see your face or you use around the picture, that doesn't make sense. Why would someone connected with that, right? You just got to think of it logically. So clear profile, head picture, and it's very clear what I do helping B2B sellers schedule more meetings and close deals with modern sales training. Very clear what I do. So when I reach out to somebody, they know exactly what they are getting and if they're interested, they're gonna except if they're not, then they're just going to ignore my connection. Request and I got a whole video on exactly how to optimize your LinkedIn profile things gonna be somewhere on the screen and the links going to be in the description. But for this video, the main lesson that I want to share with you guys is that when you're optimizing your LinkedIn profile, the main important thing you want to remember is you want to show what value you bring to your potential customer. Don't just talk about yourself and say, I went to this school. I worked at these places that they're they're all about me, me, me, and nobody cares. They care about what you can do for them. So I'll just take a look at your profile audited and think, OK, how am I bringing value to my customers? And if you're not, you ought to rearrange it. Again, another video on that link in the description. Next part when it comes to actually getting meanings with LinkedIn is you want to send the initial connection request. Now when you are sending the connection request, there's two options, right? Number one is you just kinda press the plus button and you can send a default message to somebody hoping they will actually accept. Now for my personal experience, this is actually work. Yes. If you're a poor file, is optimized in a way where it's for your potential customer. Sending the default message wherever it is, actually does get results in faster. Now, if that's not really working or you're not getting enough results, meaning you want to get the conversion rate higher. Meaning when you send a connection request, you want more people to accept. You can write a more personal message. Obviously it takes a little bit more time, but if you want to get more results, that's what you have to do. So as an example of a custom message, requests can be something like this. Hey David, I saw human in the digital marketing space for five years now, and I'm impressed with the work you've done on XYZ, so you gotta look on their profile. So you kind of work they did, right? And then you say that it might make sense to connect here. And simple as that they're going to read that they're going to say, OK, this guy actually did a little homework and they're going to accept your invitation to connect. Let's go through another example. He David, I notice you've been in the construction business in the Los Angeles area for five years now. I'm impressed with your work and thought it might make sense to connect you. So pretty much the same kind of format, right? And you can kind of take this format and change it out for your specific niche. But essentially that's pretty much all you have to do. And how to get this information. Just go on their profile, see where they work, how long they've been in the industry, what kinda work they did. Mention it in the first line. A only has to be one sentence of customization. And that is, it's, some people might think about, you know, automation, right? And automation does work, but here's thing before you even get to the automation side of LinkedIn, I wanna make sure that you understand how to do this manually first. Because if you can't do it in annually for high touch point and you're making a very specific for the person. Can't get results doing that. There's no way you're going to get results if you automate it, right? Because when you automate things, it gets less and less personalized. If you can't do it manual, don't automate doing manual first, get it right, and then out of me. But once you get it right and you move into automation, and what you can actually do is that, you know, there are different tools you can use to help speed up the process of automation. So you can say like if someone's working in marketing, real stay, or finance, it can kinda just put that in for you. And you can also say they owe if they'd been working in this industry for five years, are automatically put that in and you can send the same message to everybody in. It looks like it's very tailored for that person, but it's really like is automated. And they think of automation is you gotta be very careful because there are always new tools. Coming out. So I don't really want to recommend any specific tours right now because if I recommended today in their began tomorrow, right? Because LinkedIn is always changing their rules on which software works, which one does according to their API. And there a lot of rules that constantly change rate. For example, how many connection requests can you send a day before LinkedIn send you a warning and says You should not be automating, right? Because that's technically against the rule. So if you kind of break the rules, you send too many messages sent to many requests, your account may potentially be banned and you got to start all over. So that's why in the beginning, if you're just starting out and you're just trying to generate leads, I would personally recommend doing it manually first so you understand the process and you can actually get results. Once you know how to get results, then I will look more into how you can automate LinkedIn. So you don't get band and you do it in the right way and you can start looking at what the rules are. It when it comes to how many connection requests you can send, how many messages you can send and things like that. And again, the tools always change. There's always new or LinkedIn tools coming out that plan. They can do all these things for you and they can. But you know, sometimes they go out of business or sometimes it's just not working and so do it manually first, then look into automation and if you want more videos on how to automate, you know, let me know in the comments if that's something you want to see and I can make a future video on that. Now moving forward, the next part when it comes to generating leads on LinkedIn is actually once someone actually accept your connection requests, you gotta actually send them the first message. So this where a lot of people get around, most people, they'll send a message about, hey, you know, I do this, that, that I can do anything for you. Let me know if you want to talk. But here's the thing. You've got to be a little more specific or you need to ask more questions and get the person more curious if you just kinda throw out all the different services that you have which allowed people do. Nobody responds right? Because they're confused on why they should respond. And you have the prospects to do too much work in order for you to get that meeting and said you want to make it as easy as possible for them to say Yes. So here's an example of what you can say if somebody accepting your connection requests. So it can be, Hey John, I noticed that you started your own creative agency and I wanted to reach out. I help agencies like yours get more clients without spending money on ads, any chance you need help with this. So this one I'm asking a question. I'm not asking for a meeting right off the bat. I'm just saying like, hey, this is what I do. This people, I helped this, how I bring value. Any chance you need help with this. They might say, Yeah, maybe. And it's not that he might say that bologna, I say, yeah, maybe you are. What do you do? And then you can start having a conversation. And once you reply back to them, you can actually say, Hey, if you want to talk more about this, let me know what your calendar looks like or feel free to schedule a time on my calendar and you send them a link. So that's pretty much how that first technique is done. The second way to do it is instead of asking a question, you can go straight for the call to action and if they're interested, they will schedule a meeting right away. So this is the one I personally prefer. It's more direct, but at the same time, it's faster, right? So I can say something like this. Hey John, you probably know that one of the most challenging parts of owning your own creative agency is signing on new clients. Now actually helped creative agencies consistently get new clients without having to spend money on ads. Some of our clients include x, y, and z. So if you're interested in learning how you might be able to do the same in your business. Feel free to schedule a time to talk on my calendar here, and then you would put the link to your calendar. Okay, so let's break this down to show you exactly how this works. So in the beginning I'm saying, hey John, you probably know that one of the most challenging parts of owning your own creative agency is saying on new clients. So when I'm specifically doing here is I'm saying I'm addressing a pin, right? So if you're a creative industry, I know that getting new clients is the hardest part. You may think that the best designers and stuff in the world. But if you can't get new clients, you don't have a business. So I really know that that's a problem in a address it right off the bat. Now in the next sentence is I offer value. I'm saying like, hey, I help people like you get new clients without having to spend money on air. So piques, curiosity there might be thinking, okay, well how exactly or do you even do that, right? So now they're more interested. And then I go ahead and say, here are some of the clients that I've worked with in the past. So if there's some social proof and they know who these clients are or let's say you have some big names under your belt or maybe even if you have small names, if they're familiar with those people and they're similar to each other than there. They're gonna be like, Oh, that's interesting that you work with these people. I know them. So maybe I want to work with you. And then the last part is the call to action, right? Actually getting the meeting. So I say, hey, if it makes sense. So if you're interested in learning how you can, you might be able to do the same in your business, which is clients, feel free to schedule a time to talk on my calendar here, and I will put a link to my calendar. They will click on a link and then they can actually schedule a time to talk for me for 30 minutes. And I'm gonna see if there are fit for us too to work together. So that's my personal Goto. This one's very effective for me personally and I'm confident it will work for you if you kinda follow all the steps we've been talking about in this video. Now, the next part of January leads on LinkedIn is what happens when people don't actually respond on first message, which a lot of people will not, right? So that's what you gotta follow up. My recommendation is to follow up with one to three times. A really depends on your industry, right? But you have to understand this, whether it's 12 or three. Every time you send a follow up, more people will respond and take more meetings, right? So that's why you have to understand What's the optimal times you'd follow up. Sometimes it's just depending on your niche, right? Sometimes it's just following up twice and that's it. Other times as following three times because maybe people are interested, but they just didn't have time to respond in that moment. So you want to figure out what works best for you. But if you're just starting out, just follow up three times and see if it works. If you find that after the third follow up, people don't even respond after the third follow. Then just shorten it down to two if, and you can kinda go from there. Now in the follow-up, here's what you can say. You can say something like You just want to reiterate what you're talking about. You don't have to say any new information. Just one or two sentences to kinda share reminder, prospect what you're even offering. So you can say, Hey, John wanted to follow up to see if it still makes sense to talk about how we might be able to help you with XYZ would like get new clients or whatever it is, right? If it does, let me know what your counter it looks like. So in this one I'm kind of saying like, hey, you tell me what your schedule is. Or I can say something like, if it does, feel free to schedule a time to talk on my calendar here and I'll put my link again right there. So that's pretty much are followed. And then if you want to follow up two or three times to basically say the same thing, but you paraphrase it and then you get a different response rate. You don't want to copy and paste that, you want to paraphrase it. So it makes it look like you're actually making an effort to get to know the person. And number five, we're gonna roll down into LinkedIn Marketing, okay? When it comes to outbound LinkedIn Lead Generation, where you're reaching out to other people. You don't have to go super heart when it comes to marketing, you don't have to go viral. What you wanna do is you want to understand that when you're connecting with people, people are gonna start senior content in their feed. So I'm gonna go ahead and go on my profile and I'll show you what I mean. So as you can see here, I'm on my profile right now, right? You scroll down. I got all these people who I'm connected with and it's my feed, right? Basically are the connections I have built over the years. I'm gonna see what they're talking about on my feet every day, right? So basically what you wanna do is you don't need to go viral. You just need to create content for the people that you already connected with. So I'll give you an example. Let's say you're starting on LinkedIn, you have, let's say ten connections, right? Is just refrence. And then you're like, okay, well, I want to start using this to get clients. So what you do is you find all these people who are potentially a good fit to for your product or service. And then what you do is you connect with them, they accept, and then you send them a first message, right? And maybe they don't respond to that first message. But every day you're posting some type of content on LinkedIn so that when they look on their feet, they keep getting reminded of you and they go, that's our patch together. Messaged me, oh, that's a pretty interesting video. Oh, that's a pretty interesting perspective on the industry, right? And you're just basically keep posting these videos for your audience that you custom built by audit, by connecting with them. My one personally, the so let's go into my LinkedIn carry. So we're now i got about 8,900 followers, meaning a lot of them are actually personally connected with me and I can send them a direct message anytime. So couple times a week, I do post a video on LinkedIn, which is my YouTube videos. And they do pretty decent, right? So this one has 16 likes, a thousand, more than 1000 views. There's one has doesn't views, 2 thousand views, 2500 of years, 30 Likes. And you can also see that when I click into this, I can see who exactly is liking my videos. Not only that, but if I go into my profile page, I can see who has viewed my profile. I so I believe this is the last 90 days. So if I click into here, I can see, you know, who are these 2400 people that have viewed my profile. Okay, why this is important is because when people see your content, sometimes we want to get reminded and they click on your profile again and be like, what did the sky do again, I'm kinda interested and we started seeing these people interact with your content, whether it's liking viewing your profile, it gives you an opportunity to sentiment message, right? So you can say like, hey, you know, I noticed that you like my video on whatever I wanted to see if it might make sense to talk about how I might be able to help you with XYZ. It's just another way to engage with your prospects so that you're not just any of them are called message. You're suddenly building more authority and you're becoming more of an influencer in the space. And it could be, you're just smart influence array, but at least you're doing something and you don't need a big, big audience to actually do this, even if you just have a couple of thousand connections, that's already enough to start getting some links and some views on your content. Because when it comes to what kind of content you can post, you can make videos personally, I'm really strong video, so that's why I like to do videos. You could also write long-form copy. So let's say you've gone to my profile. Every video that I post comes with a long forum perspective on that video to kinda get people to read it if they don't want to watch the whole video. And you can share a quote, you can share a picture, share what you're doing. And you know, there's so many different ways to slice and dice it. When it comes to creating content on LinkedIn, you can kinda just look at what other people are doing in your industry and see what works best for you. Everybody is different. You might be a good writer and you might be good with video. You might be good worth just sharing other people's quotes. It really just depends. But you definitely want to post at least a couple times a week. But if you can post every day, that's also really great too. So that's how it works. That's how you use a combination of outbound lead generation combined with marketing. So you can increase your response rate, increase your authority with the people you connect book, and start generating more meetings with your dream clients. So with that said, my name is Patrick, name, hoped he has got some value out of this video and arm and I see you guys in the next one. 4. Outbound Lead Generation Using LinkedIn and Cold Email: Now when I first started my seals career, one of my main roles was to generate appointments with my dream customers. Now the challenge I had was how exactly it was I supposed to do this if especially if they had no idea who I was, they didn't really know my products or services. How can I get a complete stranger to take time out of their day to take a meeting with me. And so what I did was I asked around the office people who had more experience than me and I say, hey, how am I suppose to even get these meetings? And a lot of times I would get these vague answers like, Oh, give him a cold call or send them a cold email. But they didn't really show me exactly step-by-step how I was supposed to do these activities in order to generate that meeting. And so what I did was I put in hours, I went on Google and I just searched up, you know, how to write a cold email, how to send LinkedIn messages. And I watch all these videos. And so what I did is I tried all these things. Most of the strategies I found the line didn't really work. But after a trial and error and sending hundreds and thousands of e-mails and LinkedIn messages. Some things actually did work and I was able to start scheduling meetings. And before I knew it, my calendars just started to blow up with meeting after meeting, after meeting once I figured out the right strategy. And so what I wanna do for this video is I want to share some of my best strategies when it comes to court emailing and sending LinkedIn messages. Because these strategies, there are different, they have the same fundamentals. And I've taught these strategies to thousands of students around the world. So one of my students, Benjamin, who went through some nitrogen and he said I was able to book a meeting with Singapore Airlines after just two weeks of trial. This is my first time in my seals career. I've had the opportunity to meet such a huge client. Thank you for the help. So like I said before, there's going to be some of the best court email and LinkedIn strategies to get meetings with your potential clients, right? If enjambment who just started doing cold emails, was able to get a meeting with Singapore Airlines, which is a huge company. You know, I'm confident that the strategy is we're also worked for you if you apply them in the right way and you wanna make sure you watch this video until the end. Because if you miss out on these strategies, you're going to spend so much of your time spinning your wheels, trying things out in the life, things don't work when I can actually just give you the shortcuts right here. What's going on, everybody, my name is Patrick Dang. Now let's go ahead and get started. Specifically for this video, we're going to talk about outbound lead generation strategies using caught email and LinkedIn messages, like I said before, although these are different platforms, the fundamental strategies of how you write your messages and how you go about finding your potential customers are exactly the same. So whether you're doing LinkedIn or cold email, just know these strategies will work either way. Now the first question you gotta ask yourself when you're doing any type of outbound prospecting, meaning you're reaching out to people who have no idea who you are, is you want to answer the question of who? Who exactly do you want to reach out to? Who exactly do you want to serve and who exactly would be a great fit for your product or service than the problem that most people have when it comes to sending out their messages, is that the right, these long messages on everything that they do. So they'll reach out to a potential customer and they don't really have a specific use case and they'll just say, hey, we could do this, we could do this, we could do this and we could do this. Let me know which one fits you. And the problem with that is that when someone's read your message and they see all these different options of things you can do. It's very fatigued and you're making the prospect do too much work in reading your message and trying to figure out how they can work with you. Instead, you want to reverse this situation where you make it extremely clear on why the prospect should work with you write, don't write out every possible service that you can provide. Narrow it down into one specific use case that someone can really think, oh, this is exactly what I need. And once you get that aha moment, that's when people are going to start responding to your chord messages. So the best way to do this is to identify a pain, right? What's a specific pain someone experiences and how do you solve it? So the next thing you've got to understand is what exactly is your core offer, whether it's a product or service, right? So if you provide so many different solutions, you really have to narrow it down to one specific use case that another company can say arr. That's exactly what I need. So let's go ahead and give you an example. So let's say you have the app development agency, meaning that you, you provide a service where big companies can outsource app development because maybe they don't want to do it themselves. So if you reach out to a lot of big brands like, let's say for example, metal which has Barbie and Hot Wheels. Let's say you want to reach out to them. If you say, hey Mattel, I provide this service, the service I can make a game for you. I can make it AB, I can make this, I can make that. They're going to read that and be like, well, we're not really looking for any of these, so I'm just going to ignore your email because you are providing to many different solutions that I don't actually need. But instead, if you narrow it down in your really specific on what kind of problems you solve and you do your research on what type of problems that say our Mattel, which is Hot Wheels in Barbie are experiencing, then they're going to respond to your core message. For example, if you know that Mattel and how we'll have a big brand. But they don't know how to develop games for the App Store and they don't have the development team, but that's something that we wanted to do because they want to monetize their brand and different ways, you can write a coordinate message and you can say, hey, look, you guys are big brand, you're killing it with the toys and everything like that. But have you guys ever thought about developing a game around your IP or intellectual property and take advantage of so many people on mobile and playing games on mobile these days, when you asked that question, he kinda share that you provide a solution that you can make a game specifically for them using their IP. And you're a master at monetizing and audience, meaning that when people download the game that you're going to make for them, you really know how to monetize their audience and make money from the actual game. So you're not just making a game, but you're actually creating a new type of business. So that's a lot more appealing, right? It's very specific for that use case. And if you know that they have that problem, there are a lot more likely to take your meeting and you want to compare that to, let's say if you said I can make a game, I can make an app, I can do this, I can do that when you provide too many solutions, people tend to not want to do any work and they're not going to take a meeting. But if you provide a specific solution around the pain you know, they have, That's how they're going to take your meeting. So that's the who write, who exactly are you going to serve and how exactly are you going to provide value so that they're gonna take your meeting? Now the next question that you need to answer is why, why exactly should somebody take your meeting and why should they do it right now, right? Because you need to have some type of sense of urgency. If people don't have a reason to take a meeting today, then they're just gonna be like, Oh, this sounds interesting, but let me just follow up in a month or six months down the line when I'm ready. And that's what you don't want to happen when you're sending your cold emails because even if someone's not ready, you want to get on the phone with them to see whether or not it's a good fit. And if it's a good fit, you continue to build that relationship. So one day in the future, already there, ready to buy. But if you never get that phone call or in that meeting that they don't you don't have that relationship to even begin to some process when it comes to why you really want to focus on two things, why now, and what value you provide. So let's go ahead and talk about why now. So let's say for the example of you're selling an app development service to accompany like Mattel. Again, that's like Barbies and Hot Wheels. So why exactly do they need to create a mobile game now? So one reason might be because mobile is on the rise. Everybody's on their phones and more and more people are starting to use their phones even more than computers. So obviously if everybody's on their phones having a mobile game where you can monetize it as especially lucrative in this time period, right? And the earlier you aren't in developing these games and putting it out into the market, that less competition there will be. And the more attraction yoga and the bigger your brand will become on mobile, and the more money you will make in the long-term. So if you don't do it now, if you don't make these mobile games right now, other people are going to beat you out, right? Other brands are gonna come in and take your spot. And if you decide to make a game in the future, well, you have to compete against all this competition, but if you do it right now, it's a blue ocean and you have a special advantage and you have a big brands so you can start dominating the market. So that might be a reason for why you want to convince someone to take a meeting right now versus in the future. And if they realized that they wanna take advantage while this opportunity is hot, then they're gonna take your meeting to see exactly how exactly you might be able to help them develop this app developers game for their customers. So now you understand why now, but what's the value of, like I said before, the value is that first-mover advantage. You're gonna make money, you're gonna make your customers happy, and you're going to build your brand outside of toys, and you're going to build it within the digital space, which is on the rise. So that's going to be a reason for why a brand like Mattel might want to work with another company to get started faster. They may not want to develop these games by themselves because that's not their expertise or their expertise is, I'm making toys and things like that. But they had the IP and they have the brand, and they just need someone to build the app. And that's where another outsourced provider or agency comes into play. So once you wrap all these things together, right? You know, you're who, you know, you're white and you know your why, and you put that on your email or your LinkedIn message, then suddenly people are going to want to respond. And the reason why people will not respond to your messages is because if you don't answer these questions, right? So if people don't respond, you just have to figure out which part is broken, replace it, fix it, and then try again until you get the winning formula that works to sell your specific product or service. So that said my name is Patrick Dang and hope you guys enjoyed this video and ominous you guys in the next one. 5. Next Steps: Now, if you're getting any value out of these courses, make sure to leave a positive review. Sharing your experiences. I read every single review, and I really do appreciate your feedback. And if you want to see more videos like this, make sure to follow me on skill share so you could be notified on when I release my latest courses. 6. Connecting With Prospects Who've Viewed Your Profile: Hey, What's going on, everybody? So in this section we're gonna talk about how to connect with prospects who have viewed your profile. Okay? Now, for this section, for my understanding, right now, the only people who can do this as people who have LinkedIn Sales Navigator or some type of paid version of LinkedIn. Okay? So if you're using a basic one, you're not paying any money, you may not be able to use this strategy depending on if LinkedIn has locked it for regular accounts. But if you have LinkedIn Sales Navigator, this is going to be for you. Okay, So right now we are on my LinkedIn profile kick, and you will find that there are going to be people who have you in my profile. So when you, when you go on your account, you go onto your own profile page is going to look like this. People who viewed your profile pulse view search appearances, right? And essentially what you wanna do is you want to click on who viewed your profile. And when you get to this page. And again, it's premium version of LinkedIn. So you can't just do it using the free one. You have to have LinkedIn Sales Navigator or something like that. But it's a little bit of advanced strategy, okay, So if you find this worth it, definitely get LinkedIn Sales Navigator. But if you don't want to use Sales Navigator, you don't have to use this strategy. So just going right into it, right? People who've you, my profile. They're going to be like just a bunch of round people who've seen my content or maybe they've seen my YouTube content and the add me on LinkedIn, whatever the case is, right? So when it says message right here, that means I'm already connected with the person, so I'm connected with the CEO of datas apps. And it also says like found your viewer homepage. Also, it shows people who are not connected to, okay? So essentially, if they view my profile, I can connect with them over here. If I press connected right there, it's going to send them like a default connection request. And they may just accept that because they already know who I am. There's some familiarity. So let's say I wanted to connect with another person, right? If I go on this guy profile, essentially what's going to happen is, you know, he has not connected with me quite yet, right? Maybe he saw my content on LinkedIn or whatever the case is, let's see, doesn't really say where he found me, but he found me. So if I wanted to send them a connection requests, he viewed my profile, I would press connect, right? I can just send it like this where it's a default one or I can add a note. And obviously, if you make it more personal, you say, Hey, I saw you looked at my profile, then there's a more likelihood they're going to connect, right? And so that's why you create content for them to come to your profile, you connect with them. So let's go ahead and show you what you can say in this example and you can copy, paste it and send it, okay? Okay, so this is the general connection requests that you can use. What prospects, who viewed your profile like I just showed you. So you said like, Hey John, I saw you checked out my profile and I love to connect with you to see if we can help each other in any way. And if you need any help with if you solve a specific pain, feel free to reach out. So for me I would be like if you need any help with starting a career in technology or technology sales, you know, feel free to reach out, right? And that's something I do help people with looking forward to connecting with you best Patrick, right? So essentially for your connection request, you would say something like this. You can copy and paste it and just change out this part right here. Or if you want, if you just want to make it general, you could completely eliminate this line and just copy and paste the same thing. But I will add this to increase your conversion rate and you just see which one works better for you. And then you send it and then there are a lot more likely to connect with you because they looked at your profile ready for some reason I made this awesome content. And then from there you can help them out. And then if they're like, Oh, I have this pain, you know, what can you do? You can start a conversation that way. Now. You can do a little bit more of a custom connection requests with people who viewed your profile. So you say, Hey John, I saw you. And then you insert something custom you find on their profile. And I thought it might make sense to connect here. And if you need any help on what painting software free to reach out to me best patchwork. So essentially it's the same thing. The only difference is this first line over here, right? So instead of just saying like, Hey, I saw you check out my profile, I thought it made sense. I thought it might make sense to connect here and say, Hey, I saw that you went to this school or I saw that you were in the marketing industry or I saw that you just saw your sales job and you're three months into the job. So basically whatever thing you can find on their personal profile, that's what you want to put in here. And then you would just put, you know, if you need any help with the pain that you saw, kind of a teaser of why they should respond to you. Feel free to connect with me, right? And so, you know, if you ever get stuck on like, you know what to write here in the other section that we talked about, you know what you can do, you can talk about their ethnicity, industry, they work in, any big news about their company. You could also say something like, Hey, you know, I saw that, you know, you recently visited my profile and they checked out your company and it looks like you guys just raise $20 million. Congratulations. Let me know if you need any help with scaling or growing or hiring salespeople and feel free to reach out. That's the case, right? So just go on their profile, literally gone their profile. And then C. So for example, if I were to go on this person's profile, right, so it's a tech fellow, flux j. Okay, so he went through some kind of bootcamp and he's probably looking for a sales job. That's my initial guess, right. So if I let's say we're selling a service on recruiting for example. And I'm not really doing this right now. And let's say my job is to help, you know, people who are starting their sales career get a good paying Textile Shop. I would basically connect with him and I say, hey, you know, I saw that you were a fellow Aflac J, which is like a boot camp basically. And you know, I saw your fellow you're three months in. I was just curious to know if you had any trouble finding a job or you need any help with that. If you do, let me know, feel free to reach out, right? If I said something like that, he might be likely to respond because that's kinda like what he's doing, right? But if it was another person, like for example, let's go ahead and other example, someone who has messaged me. Okay, so let's say this person found me on the homepage. I am not connected with them. All right. Am I no, I did not connect. So I can connect with them over here if I wanted to and see their PhD candidate. Maybe there's not too much information about, you know, why this person who wants to connect with me. But I can see that they are teaching system. So maybe they want to seal job and maybe that's why they follow my sales content and maybe that's what they're looking for, right? So I can say, Hey, Emily just saw that you were teaching this in over here and I was curious to know why you connected with me. Are you interested in sales or something like that? And I'll start a conversation, right? So everybody is going to be a little different, right? Some people are going to be founders, some people are going to be salespeople. Some people are going to, you know, you have no idea who they are and you just ask them like, you know, just curious, why did you want to connect with me or why do you view my profile? And then from there you start a conversation. So it's not really hardcore selling as you can see. It's more about like building connections, seeing what pique their interests to actually connect with you. And that's pretty much it. And I can say that the more content you create, I would say like in April I started creating more content. And then the amount of views that my profile has been getting has what's a doublet, right? And I think I can understand that if I just keep creating more content, more and more people are going to be admin profile that basically more people view my profile the more leads that they have and the more people I can message. And really if you just get a couple of connections that actually want to purchase your product and service. Especially if you're selling something more high-value, then it's worth it, right? You know, it's, let's say a 1000 people view your profile at month, for example. And you get, I don't know, just three customers out of those 1000 people. Well, is that worth it to you? And it might be right, if, you know, if you're selling something that cost like $10 thousand and you get three customers, that's 30 K. So, you know, there's all power when it comes to knowing exactly who specifically is looking at your profile. And if you're selling something that is a good fit for them and that's why they viewed your profile because they're curious to learn more about you. Well, that's pretty much all you need to do. And so with that said, That is pretty much what you need to know when it comes to covering the strategy of connecting with prospects who have viewed your profile. So make sure that if you do want to use a strategy, you are using Sales Navigator, the paid version of LinkedIn. But if you do not want to use this strategy, totally okay, you don't have to, It's just an option for you. And some of that set that is everything for this section. And I will see you in the next. 7. Inbound Connection Request: Hey, What's going on, everybody? So in this section we're going to show you how to handle inbound connection request. So as you create content and you post it, there are going to be people who will send you a connection requests because they see your content. They like, yeah, I want to connect with Patrick or whoever you are. And then you're going to get that connection requests. And then from there, what do you need to do to turn that prospect into a meeting and then that meeting into a paying customer, right? So let's go into LinkedIn and kinda show you exactly how this works. Alright, so we are on my LinkedIn profile, right? And essentially how you're gonna see your connection request is you got to my network on the top. And then you see all these people over here. From there, what you're gonna do is you can see I have a 127 people who have tried to connect with me. Okay. So I'll show more, okay, whatever. So we got to see all that's what you wanna do. And when you see are essentially you see all the people that wants to connect with you, all right? And essentially where you're going to do is every person that connects with you is a potential lead because you create a content and they are wanting to connect with you, right? So for example, let's go ahead and see what we got. We got all types of different people. We have a COO, probably like sales and business development people, usually it's those type. We'll want to connect with me. And let's just go through an example. So let's say, you know Rachel Chang'e, right? Because she is a sales director, which is interesting to me. So for Rachel Chong, essentially, eight years of experience in these different space. And she is from Singapore and she's a sales director for this company. Did you mine. So I can go to digital ion to go on their LinkedIn page. I seem to have 204 employees, so they probably doing a lot of revenue and they probably have a lot of sales people. So essentially, what I would do is because I understand that it's a real company. They have 204 employees. I can even go to our website. There's good idea of what they're doing. So going on their website, you know, you just got an idea of what they're at. So basically data insights. So software company with brands like ADI essentially are so they're working with a lot of big brands, right? So legit company. So for Rachel Chang'e, she's connecting with me and what does she do? So basically this is I'm just kinda like walking you through, like, how do you get information about the people that connect with you, right? So she has a sales director leading sales team consisting of four ACEs and for BGR. So her team is eight people and she's the Director of them. And I guess he's killing it, You know, number 1 sales rep here and then one NB region. Okay. So she's probably a pretty good sales rep. She probably connected with me because she saw my content on YouTube or whatever or LinkedIn maybe or whatever it is. And she wanted to connect with me, right. So essentially, if I was selling, let's say sales training services or consulting services or if I was going to help them generate more leads and let's see America or something. Maybe they need help with that because they're from Singapore and then they don't understand American culture, right? Or maybe they do. Who knows? So if I want to pitch something hypothetically, what I would do is I would accept the connection requests. And boom, once that's accepted, essentially we should be connected. So if I refresh the page. We are connected because she sent me the connection requests so I can message. Sure. This thing will pop up over here and then I would send her a message about like what got her interested to connect with me, that she seemed my content. You know, why did you want to connect with me and is there opportunity for us to work together? Right? And I can leverage the fact that she's a sales director. So I can kinda like hint at maybe what are some of the challenges that they have. And I know just from working in sales myself that if your sales director, obviously you want to, It's all about coaching your sales managers in your account executives and your PDR is two, generate more leads and close deals. That's pretty much the job, right? It's not much different. So if I just said something like, hey, you know, I know it's at your sales director at this company for the last year now, congratulations. Just curious to know if you need any help when it came to training your PDR is to generate leads and America or whatever it is, right? And so let's go ahead and go back into the keynote and we'll give you some examples. So here's an example that you can use. Obviously you could copy and paste it, but you definitely want to make it more custom for your specific sale, right? Everyone's different. Everyone's selling different products and different industry. So make sure it makes sense for who you're selling to. So you can see like, hey John, Rachel, Sally, you know, whatever it is. And he's for connecting with me here. And again, they connected with you, right? I saw that you were, let's say, the sales director at this company and encourage relations for that role. It's very hard. And you say something now here, sono, you know what potential pains that you have. So I'm curious to know if you felt like your ADRs where generating enough meetings for your account executives or maybe if I was selling a CRM or some kind of thing that helps people close deals where I could be like, hey, you know, I'm just curious to know if your account executives have any trouble when it came to understanding what works, what doesn't. And you know, if they're getting real time feedback to improve their sales process, right? It really just depends on what you're selling. You can change this up. And then you say, if that's something you need help with, feel free to let me know. Again, they reached out to you so they'll probably respond. You can also say something like if you put in the paints, I hey, just curious to know if your BED ours are generating enough meetings for you and this certain market. Because I actually help these other Singapore companies generate meeting. So I think it's something that it's opportunity for us to work together. So if that's something you wanna do, feel free to schedule a calendar, time to talk on my calendar here. So the different variations you can use, you can actually just put the link to your calendar. I hear or just say, hey, if that's something you just sound interesting, let me know your calendar looks like to talk or you can just say if that's something you need help with, feel free to let me know, right? So it doesn't have to be a hard push. You can adjust the dial. If you wanna do a softer approach, you can just let them pass the ball to them. If you want to do a more direct response marketing approach, you can say here's a link to my calendar or if you want something in the middle, let me know what your counter looks like. Either way, it's just whatever fits your style. Only. You wouldn't know like the nuance in that situation, whether, you know, how likely people are to respond. But this is basically just one example that you can use. Essentially just use the same thing, adjust it a little bit here and there for your product service, the pain you saw, industry, you solve it in and then your call to action may be different depending on if you want to be more aggressive or more relaxed. And so that's pretty much how you are going to handle connection request. And I will see you guys in the next one. 8. LinkedIn Social Selling & Content Marketing Overview: What's going on? Everybody is. So in this section we are going to be talking about the LinkedIn social selling overview. It's going to be a high-level strategy of how we're going to use social selling on LinkedIn so that you can start getting more of your prospects interested. And hopefully you guys can book more meetings and close more deals. So we're going to go over all the strategies when it comes to using LinkedIn. And then later on in the course we're going to dive into the tactics, but I want you to get a strong overview of how everything works before we get started. All right, so let's go ahead and dive right in, right, so the goal of LinkedIn social selling, as they call it, is to supplement your sales prospecting activities, whether that's cold e-mail, cold calling and LinkedIn messages. Okay. So you have to understand that when it comes to social selling, it's not like you can just post a bunch of articles and videos and hope that people want to buy from you just from that. It's being of it as a supplement. It does not replace any outbound activity, right? So you still have the cold email, you still have to call, call, and you still have to do with LinkedIn messages, right? You have to reach out to people to generate that meeting. However, people like familiarity. So by posting on social media, especially on LinkedIn, people kinda get an idea of who you are and your conversion rates for all the different outbound activities should be higher because you're not a total stranger. So when we refer to LinkedIn social selling, we are specifically talking about creating and posting content on LinkedIn. Your prospects can potentially see, Okay, So it's like creating content, putting on LinkedIn and people who follow you on LinkedIn or connected with you or Lincoln might even show your content to new prospects. You know, they're gonna see it and you can start conversations. And you're basically looking to build a brand and familiarity with your prospects by positioning yourself as a thought leader in your space. Now, when I say a thought leader, you don't necessarily have to go viral, right? You do not, you do not have to be a LinkedIn quote, unquote influencer. And essentially, you just need to be thought as somebody who knows your space. You don't have to go viral. You could get a couple of likes on your post. And if you get the right people senior pulse, that's really what council. Okay. So I'm not really trying to get you to a hundred thousand, a hundred thousand followers on LinkedIn. I think that's unnecessary, especially if you are doing sales and business development, right? Because you also find that a lot of CEOs who do like tech companies, uh, marketing agencies, they are not huge on LinkedIn. You don't have to be like this LinkedIn influencer. Instead you just want to post content that you know the right people will see. And when you reach out to them, you know, they kinda are already familiar with you. Okay? So, you know, when it comes to LinkedIn Lead Generation, right? There's two routes to think about this. There's going to be inbound and there's going to be outbound. Inbound essentially happens when, let's say you post content, people see it and they're like, Oh, that's kind of interesting. Let me reach out to Patrick to see or if I want to learn more, right. So they come to you that's inbound. Outbound is essentially when you're reaching out to the person and if you don't know who you are, right? So you can do inbound and outbound. And we're going to show you like a combination of the both, okay. Because you can not rely solely on inbound leads because most likely you're not going to go viral. You're not going to have hundreds of thousands of followers as a regular salesperson or you just not, you could, but it's very low chance. So you have to combine these two together. And really you're relying on your outbound sales strategy and supplementing. The effectiveness of it with your inbound and I'll show you what I mean. So deterrent inbound links, right? So let's say this is an example. I posted a piece of content onto LinkedIn. And essentially it's, you know, if, if I click on see more, it's going to be a long form post where I'm basically just talking about cold calling, how it's hard and actually it's not really that hard if you have the right attitude and a kind of tell story, right? And obviously people are going to commented is at 81 likes in the last two days for comments. And yes, So, you know, I think about a few thousand people actually saw this post. And it does not showing on the screenshot, but a few thousand people actually saw it. So 81 people, like few thousand people saw. So, okay, so here's basically what I'm saying. So let's say you create a piece of content like I did. And LinkedIn, when you pause on Linkedin, they're going to share it with your connections, meaning people you are already connected to, as well as people who are not connected with you as well, right? Because you get some exposure. So when you post content, you know, you're gonna get people who'd like the stuff. You find you interesting. They're going to directly reach out to you. They're gonna go on your profile. And they might send you a message connection request, and they may wanna talk on the other end, right? You're also at the same time connecting with people on LinkedIn. So when you connect with somebody, you guys are connected so they have a high likelihood of seeing your content. And so if you send them a message and they didn't respond, and then they see this and then later on you send another message. The second message might get a higher conversion rate because they engage with your content and that's familiarity, right? Because the more you see, some of the more you, if you're familiar with them. And then your outbound prospecting will be more effective compared to if you just did up on prospecting without putting any content. So let me go ahead and show you how this is going to work. So, so generating inbound leads on LinkedIn specifically. So you create content on LinkedIn, okay, that's step number one. Step number two is, you know, the content is discovered by prospects. So like I said before, people you already connected to write it again, if you connect it to a hundreds of people that you want to do business with, they are going to be the people that see your content on LinkedIn because you guys are already connections. And LinkedIn will say, okay, Patrick knows all these people. Let's just put this content in front of Olives connections. Additionally, LinkedIn is going to try to find people who are not connected to you and also give you more exposure to complete strangers that may want to connect with you. Okay? Now, so number three is the prospect themselves. After they see the content, if it's engaging, they are going to go on your profile and reach out to you. And when they reach out to you, that is called an inbound lead because they are interested in what you have to offer from there. If they do reach out to you, you're going to send them a direct message back and then you're going to schedule a time to talk to see if it makes sense to work together, and that's how you generate leads. Now, in other scenarios, Let's say you've create content. Content is discovered by your prospects Whether they're connected or not connected. And let's say the prospect engages with the content, right? So let's say they liked it, or they let the comment or something like that. And you can see exactly who was liking by their personal individual profile. So you can click on who like my picture or who liked my post and you can see them. And then from there you go on their profile. If you are ready connected with them, you send them a direct message. If you're not connected with them, you will connect with them and then you will send a direct message, as you can see, right. So essentially it goes by two ways. Either they're going to connect with you re, and they're going to send you a message, or they see your content, they engage with it and then you have to kinda reach out to them. So it's a middle ground between inbound, outbound because they first have to do this step which is in C, your content and engage with it before you reach out to them. So it's not completely cold because they know who you are because they liked your post. Now, that's the inbound way to do it. And now we're gonna talk about outbound way of doing it, right? So like you guys know when it comes to outbound LinkedIn generation, how it's going to work as you send a connection request, you sent the first message couple of days later, use in the second 1, third 1, and then if you want to keep going, then you send however message takes to get the meeting, right. So when it comes to what exactly does LinkedIn content do, what is social selling all about when you're using this strategy? Because if you're using this strategy, well, there's no content necessary, right? You just basically sending everybody messages. Well, here's what happens. When you send a connection request. The prospect will be more likely to see your LinkedIn content. Like I said before, when you are connected with people, they are the people that see your content, right? Because your connection to your friends. And so LinkedIn will show them the content from there. What's going to happen is when the prospect sees the content, they are going to reach out to you. They're going to be like, oh, Patrick sent me a message on this day. Bye, didn't respond. And then I see this video he posted up and that's really interesting and I want to learn more about that. And if the prospect reaches out to you, then you can go ahead and talk through LinkedIn messages and then schedule a meeting. Now additionally, if the prospect does not reach out to you and you're posting content, well, what's going to happen is let's say you send the first message, right? And let's say later on you send, they don't respond. You create this content that they see when you send message number 2, because they have already seen this content, they're more likely to respond to a message number 2 or message number three because you're not a complete stranger and you're basically putting up marketing material to show that, hey, this is what I do. This is the value I provide if you're interested, Let's talk, right? And so now when, when they're receiving the message number 2, they're like, Oh, I kinda seen this guy Patrick. Content was pretty good. It kinda was relevant. Let me see what he has to offer and you book a meeting, right? So basically, when you use that strategy, your LinkedIn messages may have higher conversion rate. Additionally, if the contents really good and is a good call to action, the prospect may be like, Oh wow, this is exactly what I need. Let me go ahead and reach out to Patrick right now. Right. And then you send that they will send you a direct message and that's how you generate that lead. So as you can see, you cannot always rely on just prospect senior content and reaching out to you because sometimes they do, most of the times they actually don't. You have to supplement yet to combine these strategies together for the most effectiveness. And basically you are relying on the top part. You're relying on these outbound messages and you're using social selling as a way to build your brand and familiarity and positioning yourself as a thought leader to increase the odds that they respond. So, like I was saying before, the goal of creating content on LinkedIn is to get in front of your prospect and build familiarity with you and your company. If they engage with your LinkedIn content, whether it's liking commenting and things like that. Well, it's easier for you to start conversation because you are not a stranger, right? And I can tell you from personal experience that the more people see you online, the more likely they are to respond. That's just how it is. And when you do other activities, whether it's cold email or cold calling. And you know that the cellular content and they liked it well, they kinda know who you are, right? So there'll be like, so if I reach out to somebody that really oh, Patrick's that, you know, sales influencer or has that sales trainer who pulses content on LinkedIn and YouTube and things like that. So they already have an idea of who I am, right? And so that's all you're really doing with social selling. You're not trying to be an influencer. You're not trying to go viral. You are just trying to connect with people, build familiarity. And if they kinda know who you are and you reach out to them, your chances of them responding are higher than the would-be if you are a complete stranger and they don't know anything about you. And a quick warning when it comes to social selling. Just do not rely on prospects reaching out to you to generate meetings, right? So if you're watching this, you're probably a salesperson or business development, right? And you're not really a full-time content marketer, most likely. So your job is not to generate meetings with content. Your job is to generate meetings with sales and social selling is a way to help increase your conversion rates. So don't expect people to come to you. You gotta go to them even if you're creating good content. Yes. So unless you're a full-time concentrator or have a content team, I would focus still on connecting with your ideal customer profile on LinkedIn, sending them a connection request and the nurturing those connections with content to get them warmed up. Your content really should just be providing educational value. You're not really selling anything. You're not always saying like book a meeting with me on your content. It's just more like providing value, building familiarity to concrete, increase the conversion rates when you do actually send the meetings. Okay, So remember you are doing sales. You're not a content marketer, most likely. So focus on sales and generating meetings and use social selling as a way to supplement, okay, keyword is supplement. You're not a 100 percent rely on it. Supplement your sales activity or social selling. And so that's it. That is it for the high level overview of LinkedIn social selling. And let's go ahead and dive into the next section. 9. Topics To Use To Start a Conversation: Hey, What's going on, everybody? So in this section we are going to talk about topics you can use to start a conversation. All right, so when you are messaging people on LinkedIn, I know sometimes it's a little difficult to know how to start conversation and what kind of information should use. Should you go on their profile? So in this section I'm going to go over some topics you can use if you ever get stuck. So essentially when you are doing any type of LinkedIn outreach, right? And you're using any type of social selling strategy, you had a lot of information. That's one of the positives of it. Okay, So in this section It's not about how to create content. It's too, you know, like what do you actually say in your actual messaging? Okay, we're going to talk about content in another section. In this section I just want to talk about the actual messaging in the thing that you will send to your prospects. So topics you can talk about if you're stuck, right? Essentially, you can't go on their LinkedIn profile and you find some kind of commonality, right? Whether it's school, their ethnicity, maybe you're both like Asian or maybe it's certain background, interests, religion and geographic location and mutual connection isn't groups, okay? So this is pretty powerful. Like let's say you are in, let's say Vietnam for example, right? If you're trying to reach out to someone who was also in Vietnam and also speak English. That's kinda rare in a sense. And so people are a lot more likely to connect with other people with that are similar to them. And so if you find that certain commonalities, whether it's a same school, same religion, same ethnicity is from the same area, same high school or whatever. That does definitely helps a lot. You can also talk about what's going on in their specific industry, like how fast or slow the industry is growing and he big news any opportunities. For example, let's say you are selling into the cryptocurrency space. Cryptocurrency is blowing up at the time of this recording. So, you know, for other people who are in a similar space, they're more likely to network for the people that understand what's going on in industry and to connect with other people that might be able to help them. You can also talk about any recent content they or their company has published on the post, articles, videos. It could be like the company they work at just raised to $20 million in funding, right? Or maybe they just announced a big partnership with another company, right? And so that's another talking point because it's top of mind for them. So it can be things that they actually publish, any new videos and, or case studies, or it could be specific news about their company, right? So let's say something just happened in their company and it's a really big news like big partnership with Nike or something, right? But you can start by congratulating them and talking about different opportunities that you may be able to offer. So no matter what kind of content you're creating, just understand that when you do send out your outbound messages or you want to talk about something you have in common or have something to talk about. So you can just not like everybody else, kinda use these as a guideline. You don't have to follow it specifically, but, you know, if you ever get stuck, just talk about what's going on in their company, their industry. Or you can go deep into their personal profile and see commonality. You don't want to be like a super soccer and talk about something like soul detailed and my new to that, only a soccer wouldn't know. That's a little too far. Just basically what you see online is good enough and you don't really have to go deeper than that. And so those are going to be the topics that you can use if you ever get stuck on what to type in your LinkedIn messages. And in the following lessons, we're going to show you exactly some templates and what you can actually say in your messaging using some of these strategies we talked about here. And so with that said, that's it for this section and I'll see you in the next. 10. Common LinkedIn Marketing Mistakes To Avoid: What's going on, everyone? So in this section we're going to talk about the common LinkedIn Marketing Mistakes you need to avoid. So as you start planning your content and creating content, these are the things that you should be. Keep a watchful eye out so that you get the most exposure to your content. So these are the things that you need to avoid. And let's go ahead and dive in. So the first thing is there's a difference between like native links for videos to get more exposure. So here's my mean, like when you post content on LinkedIn, right? Every time you are linking outside of LinkedIn, let's say you put a link onto YouTube or to your blog or another social media site, you've got to understand that LinkedIn will probably not give that content as much exposure as it could have if you put it natively inside LinkedIn, right? So if you like, let's say put a video on YouTube and you say here's a link to my YouTube video. Sure, people will go click the link and go to the YouTube video, but that video will probably get more exposure if you just uploaded a directly to LinkedIn. So just keep in mind that any time you link outside of LinkedIn, it does get views, but we'll get less exposure if it's native to LinkedIn, like inside LinkedIn, they don't have to click outside of LinkedIn. Or if you do put a link, it just redirects them to be like a LinkedIn article that will get more exposure. So like I said before, if linking outside of LinkedIn and YouTube website, et cetera, your content will get less exposure. Lincoln inside, you get more. Now you want to also avoid post pulsing anything that's too personal, that's not really businesslike, right? Because it's not Instagram. It's more professional. So like things like your cat doesn't always make sense. I guess it could make sense if you can tie it to a business lesson, but usually not what you ate for breakfast and things like that. It's like it's not placed for you to share your personal life necessarily. It's gotta bring value to your target audience, right? Like if you're trying to get the CMO of a software company to book a meeting with you. They are not going to care that you had pancakes for breakfast. Okay? It just doesn't make sense, right? And so you gotta understand that you have a certain intention when it comes to LinkedIn, and it's not for you to just post personal stuff. Also, you want to avoid pitching and selling too much when you're creating content. It's all about value, right? It's kinda like value, value, value, value, and then pitch. So a little bit, see if people want to book a meeting with you or something like that. But you gotta lead with value. And that's, that's pretty much what content marketing is all about. If every post you put up is all about like book a time to talk on my calendar here. Like here I'm selling this thing, make sure you sign up. People don't really like that and you're probably not going to grow that much when it comes to content. And people are unlikely to book a meeting with you because it's annoying. So remember, add value first and then if you want to pitch later, sure pitch, but definitely make your content more like 80 percent value and then maybe like 20 percent pitching or even 90 percent value and 10 percent pitching. It's all about building up momentum and building that brand authority and trust before you ask for anything. And that's how you pretty much do you know LinkedIn Marketing. And don't be a spammer, right? Don't just like, you know, take a bunch of articles and videos from your company's website and just spam like a 20 of them in one day. That's not going to work. You have to spread out your content in heavy like you'd be thoughtful of like how often you are posting, whether it's once a day or three times a day at different times. But just don't put Don't just like put up a bunch of bad articles and things that people don't care about like 50 times a day because that's going to penalize you. And people don't engage. People are not getting value from it. They're not going to click, they're not going to watch. And then, you know, you're not going to really use LinkedIn marketing effectively, right? So I'm pretty sure you have an idea of what spamming is. Just don't be a spammer, don't be selling all the time, lead with value. And if you do that, then you'll be on the right track to being successful on LinkedIn. And so those are pretty much the top mistakes I see people making. So make sure you avoid these. And I will see you in the next lesson. 11. Easy Copywriting Formula For LinkedIn: Hey, What's going on, everybody? So in this section, I'm going to show you an easy copy writing formula you can use for LinkedIn. Now in this course we're going to go through many different examples of different type of post that you can do on LinkedIn, whether it's video, texts, photos. But I want to show you a very simple copywriting formula that I personally use for the majority of my content, right? Whether I'm making a video or whether I'm doing a text posts or doing a photo or something like that. Essentially, I'm just using the same formula over and over. And I, most people actually don't notice because they're different mediums of the way I'm doing it. Reality like the underlying story and format is pretty much exactly the same, right? So if I'm making a video about how to cold call, for example, I'm using this formula or if I'm writing a little LinkedIn content where just texts and the photo on, let's say how to do sales prospecting. Then I'm using the same exact formula, right? So by learning just one formula, you're going to be able to write many different types of content. You don't have to learn. There's many. Okay, if you go on Google or you search it up, There's going to be many different formulas that you can use on LinkedIn, right? And sometimes a fuel is very overwhelming because lot of different ways to write and create content. But I find that by just learning one really well, you can basically use the same one over and over and nobody will notice. So That's the purpose of this lesson to show you an easy copywriting formula that I personally use myself to make majority of my content. And I'm pretty sure you're gonna get a lot of value from it. So here's how the easy copywriting formula is going to work. So the goal of creating content LinkedIn is really just to engage targeted prospects and build familiarity. And we talked about this, right? It's just create content people are interested in. You don't have to go viral or via LinkedIn influencer. You just have to create content that the people you want to connect with art interested in. And we're going to go over a one simple copywriting formula you can use pretty much for all of your LinkedIn post. And this formula works for which the texts, videos, white papers, like I just mentioned. So here is how it's going to start, right? So basically, for each piece of my LinkedIn content, there's going to be four main areas, right? Whether it's video, I'll texts, photos, it's pretty much always the same. Now you don't always have to use this. Sometimes it's not necessary. But usually if you get stuck, just use the formula because it's much easier. So the beginning is going to be the hook, some kind of attention grabber that gets people are interested to read the first sentence, right? Because if they, if they read the first sentence, they're going to read the second sentence and so on, so on. Once you have a hook, you basically just talk about a pain, a problem, something that your customer experiences, or a pain that you know your prospects experience. Because people are really attracted to pain, right? Because if you resonate or if the pain is accurate and it resonates with your audience, they're gonna keep reading. Now, after you talk about pain, you're going to talk about a solution. So now that there's this pain, people want to know, okay, well, I have a problem. How do you actually solve it? Right? And so it's telling a story of, here's the problem you have. I understand, and here is how I believe I might be able to help you. And once you give a solution. Then what you want to do at the end is you talk about why it's important. Okay? So let's go ahead and just go through this real quick. So like I said before, hook sorrow for the attention grabber, something unexpected start by describing the problem or your prospects experience, right? So it can be like for random example, most people, it could be something like most people are making cold calls completely wrong. And so if I start off, let's say with a piece of content like that, people were going to be like, Oh, well I cold call and what am I doing wrong? I want to know, right? Am I making this mistake? Right? Or I can say something like one of the biggest mistakes I see people make when it comes to selling software is, and then I put it whatever that mistake is and it gets people who are selling software very interested, right? So there's some kind of attention grabber. Kevin from there. You talk about a problem. So you're talking about a pain problem or your products possible ex experience, you know. So you just want the availabilities. What goals do they have in their business as, as whatever they do, and what's stopping them from achieving their goals. And that's basically what their problem is, right? So basically you want to focus mainly in general, if you're not really sure what problems people have, you just focus on this. It's either people wanna make more money, save money, save time, or make things easier. Your eye usually when it comes to business and selling business solutions, this is it. Helping people make more money, right? Driving more revenue, save money, cutting costs, save time. Because time is very valuable. And if you save time, you also save money. I'll just makes a process just so much easier, right? Instead of going through a painful process, just give them something easier that they could just buy. It makes your life so much better, right? So that's usually the problems that I would focus on. And then you just want to think like, okay, what pains are keeping your prospects up at night? You know, what are they thinking about? Like when they go to work? What are they reading to experience, right? So for example, let's say, you know, you're selling a cold email software and you know that a lot of small medium businesses are using Gmail to send their cold emails, but they can't follow up. They can't they don't know. They're open rates, they don't know their response rates and things like that. And it's just super annoying and that's a pain for a lot of small medium businesses. So that's why there's so many email software where they're like, why would you do on Gmail when you could just automate the whole thing and you can let the software do other work. And so that solves problem, right? So whatever is your selling, you really need to understand your ideal customer and you really need to understand what pains they're experiencing. Because if you don't understand their pain, they're not going to buy anything from you. They're not going to engage with your content because there's no reason to. But if you understand the problem that people experience, they are a lot more likely to read your content or consume it and then engage from there, it's all about the solution, right? So you talk about the pain. What's the solution to the problem? How do you help? Do you have a software consulting services? Do you sell some kind of coaching training? What is it that you can do to solve their problem, right? And the way you want to think about it is, you know, is there a clear value proposition that solves the problem? And can people imagine a before and after scenario, right? So especially this is really good for like case studies for example, or customer success sores. You would say something like, Okay, this, before this person might mean they were in position a, but after they bought my solution and did XYZ, now they are in position B, which is so much better in your prospects, can clearly see a before and after and they're like, okay, I get what this person does. So when it comes to solution, it could be one solution or a list of solutions depending on what you're selling, right? And that's pretty much the solution part of what you're talking about. From there you want to go into why it matters. So you can't just say like, you know, this person wasn't driving in a revenue then they bought my software and now they're making a bunch of money because it doesn't drive a story, right? So you have to talk about why it matters. Why is this solution better than other solutions? Why does this prospect need to apply these lessons right now versus just not doing anything? What's the difference does it make for the prospect to know these lessons? What should the prospect do next? You can also add a call to action, meaning if you want the person to send you a message or leave a comment or something like that. That's where you put at the end. So by talking about the why, people get a lot more invested in the story, right? Because if you just talked about the pain of solution, it's not enough. It's too, it's too much of a commodity. If you talk about why it's important and you explain like, this is why it's important. This is why you need to do it right now. This is why you need to take action, or this is why it's important or significant in your business. People. Get a deeper understanding of what you're trying to communicate. They resonate with him more and they feel more engaged with your content and they're more likely to like it or leave a comment or share it or something like that, right? So this is how you basically tell the story. So whenever I'm creating content, this is why think about what's my hook, What's the pain, what's the solution? What's the why? And then, you know, that's the simple formula. And each one of these can literally be one sentence each or you can make it really short, or you can make it very long and in-depth. It's really up to you depending on what you're trying to do and what content you're trying to create. But I typically just use this format for all of my content, which makes it super easy. And so when it comes to creating content, and I believe you have seen this slide already. Whatever you're doing, whether it's how to content agitating a problem and solving it customer success story, you're always using the same format. It's, what's your hook? What's the pain? What's the solution? Why is it important, right? Even if you're just talking about your opinion, It's the same thing. You gotta hook them in, talking about a problem that you see. Give your perspective solution and then explain why. So if you ever get stuck, just use the simple LinkedIn formula. Of course you don't always have to use it. You can use other formulas or just free salad, whatever works for you. But if you get stuck and you're not sure what to do, just use that basic formula because I would say like 80% of the content I create, I'm using the same formula over and over. And nobody notices because it just feels natural if seems right, and just make sense. So that's my advice to you. If you want an easy way to do any type of LinkedIn content. And that's it for this lesson's when it comes to learning the fundamentals. And I will see you in the next. 12. How To Use LinkedIn Hashtags: Hey, What's going on? Everybody is. So in this section we're gonna talk all about how to use LinkedIn hashtags. So as you are going to learn how to create your constant, you're going to have to use hashtags. And hashtags are a way for you to get your content more discovered by people who may be interested in taking out your content. Alright, let's go ahead and give you the high level overview of how you can use hashtags. And I'll show you on LinkedIn, on the platform of how you can find them and how you can use them. So essentially, LinkedIn hashtags are a way for you to make your content more discoverable, right? Like if you do hashtag, lets say SAS sales or hashtags, sales prospecting, anybody who's searching for that or follow those hashtags may potentially fine. You LinkedIn users, you know, follow specific hashtags, like I just said. And I think didn't hashtags associates your content with other content that have the same hashtags. So if you use hashtags to categorize your content and say like, okay, this content is about software sales. And so what's going to happen is, you know, LinkedIn has an algorithm that recommends different content. And so if they know that, okay, this content is about software sales, Let's put it in front of other people who also like software sales, right? So it's a way for an algorithm to help your content be more discovered by people who may not have discovered it if you didn't use those hashtags. And the whole goal of using LinkedIn hashtag is to get more attention to your content, right? You just want more people to see it. More exposure. The more exposure you get, the more opportunities you have to generate leads. Now let's go ahead and give you an example, right? So on LinkedIn platform, one of the videos I posted recently was a short video, three minutes. And essentially what I did was it's a three-minute video. I wrote some text to kind of explain what the video is about to get people interested in. So far, we got 39 people. I liked it, five comments, thousand people saw it. And I use this hashtag. So I use the hashtag, sales, sales prospecting, lead generation, and business development because I understand that people are searching for these prospects. I mean, searching for these hashtags on LinkedIn. And if I put them in, LinkedIn is going to associate this piece of content with other pieces of content similar to it. And so anyone who is interested in, for example, in lead generation, might stumble across my content even though they have never heard of me before. How I like to do it is I usually use around three to five different hashtags. Usually I don't want to go too crazy. I put the hashtags within the text, within the text of the little description for video. Or if you're doing, let's say just text posts with a picture, you would also put it there. I personally like to just put out the bottom where it's just not noticeable. You could also integrate them within the text itself. So it could be like one of the biggest mistakes I see people make in sales. It could be hashtag sales on the top right. And you can incorporate a hashtag within the text. But for me I like to keep it simple and just write the text and then just put the hashtags at the end. That's personally my preference, right. And yeah, so because of this, you know, if I didn't use any hashtags, maybe less people would have seen this piece of content. Because I didn't use hashtags, right? If I didn't use a hashtag. So maybe people who follow this lead generation hashtag just stumbled upon my video and they watched it and they give me extra views. More viewers you get equals more views, you get more engagement, more engagement and more views, right? So obviously, the more people that see it, the more people will see it essentially. And so some common mistakes that you should avoid when it comes to using LinkedIn hashtag is you do not want to add spaces within a hashtag because I will separate the words. For example, if you're going to use business development, put the business development as one word, not as two, because if you do it like this, LinkedIn will only count the hashtag as business, not business development. Don't use punctuation marks like these kind of things because that's not what people are searching and it doesn't really work on LinkedIn. And using any combination of capital or lowercase is okay. So if it's like a, capital B and the business development and capital D, that's fine. It's the same thing as business development without any capitalizations. And so just make sure you avoid such that these punctuation marks, and you should be good to go. Let me go ahead and talk about how following hashtags works on LinkedIn. So LinkedIn users can follow specific hashtags which and you can use to get more exposure to your content, right? So the more hashtags you use that irrelevant, the more people that see your content. You can also follow hashtags yourself on your personal account to get more content ideas. Okay, so let's go ahead and go on LinkedIn and I'll show you exactly what I mean. Okay, So we are on my LinkedIn profile right now. And what we're gonna do is we're gonna talk about hashtags. Okay? So if you go onto, let's say like my profile and you look at some of the content that I've been putting out, you notice that especially as of late, if you go into, let's see, I activity and then post. So it's like I'm always using hashtags because I want my stuff to be discovered. I just pulled to this hashtags over here and put a poll here hashtags. So they're usually, you know, maybe like five to ten hashtags I just consistently use because I know that my target market, like sat, like this one for example, sales call, calling, sales prospecting, business development, right? You don't have to make it so complicated. You just wanna make sure that people actually search this. So what you can do is you can go into the hashtags and let's say we type in Sales, hashtag sales, right? So what's going to happen is it's going to go into hashtag sales. You see that 5.8 million people are following and I can follow it right here. And now I'm following the hashtag sales, right? So essentially, because so many people are falling this hashtag when you post content and you use this hashtag there potentially 5.8 million people that might see your content and that's exposure for this specific hashtag. And as you can see, these are some of the hashtags that I searched up recently. So SaaS sale, SAS business development and sales development. And I know people are following this because you can just go there. Okay. Saas sales, not that many people, right? So there's only 99 people. So it's not the biggest hashtag to use because there's not enough people looking for this. But let's say SAS, 20000 people, that's quite a bit. Business Development, 43000 people, that's quite a lot actually. Let's see, sales development willing to k. So whatever it is that you're selling and what your niches just understand like how many people are actually following this hashtag. And you can get idea of how big that hashtag is. And I guess the golden ideal situation is if you create content that's super good and relevant for hashtag, lets say like sales development. And then they are a lot of followers, but very little competition when it comes to people using the hashtag. That's the perfect storm because you've got a lot of people who are looking for content like that, but you've got very few people who are making it, and that's how you really capture the bulk of the pie when it comes to getting more traffic to your content by using hashtags, right? So let's say for like the hashtag cold calling and see how popular this is. And again, to do that, all you gotta do is type in the hashtag and just type in the word and show you the hashtag search. So I cold call and there's maybe 10 thousand people using the hashtag, right? And I'm just scrolling through, it's like the content's not really that good. Not many, not many people are engaging. So I understand that if I create a lot of cold calling content on LinkedIn, then I'm probably going to be getting a lot of exposure to these 10000 people who are interested in cold calling, right? And it's because if you make quality content and there's a lot of people searching for it tells us not a lot, but it's decent. And there's very few competition like there's no one making like cold calling content. That really is that great from my initial scroll through right? Then that means LinkedIn, it's going to promote you because there's more engagement and its algorithm, right? So you're kinda doing what it takes to get the LinkedIn algorithm to promote your content. You also have to understand that algorithms always changing. It's getting more advanced, right? So if it's similar to like a YouTube algorithm or Instagram algorithm, which is getting closer to if you're gonna put like hashtag cold calling. They also understand that your content is related to cold call. Okay, just 300 followers. So, you know, not, not really a useful WHO hashtag, but you gotta get the idea right? So when you put it in one hashtag, LinkedIn's going to tell your content and be like, Okay, this content is similar to other hashtags. And so people who are following those other hashtags are similar to those other one. Let's go ahead and just show it to that person, right? So someone who was interested in, let's say Lead Generation. So fixing k, they might get, let's say, a video about cold calling for me because lead generation is very similar to cold calling, right? So its algorithm basically just recommending content. So that's why you want to make three to five relevant hashtags. And then just kinda see how far that LinkedIn algorithm can push you. And of course, our rhythms always change. The inner workings of exactly how it works is always unclear because there's not like a place you can go to get all the hashtag secretes directly from LinkedIn. It's just people speculating on and testing things out. So the main thing as a regular user of LinkedIn who wants to get more content, just use hashtags that are relevant to your specific thing that you are selling and your specific content that you're making. And just make sure that there's enough people who are following the hashtag to make it worth your while, right? If you're doing hashtag, it has like, let's say if it's like telephone selling, okay, let's try this. So telephone selling, no one is using the hashtags. So do not use this hashtag because no one's following it, right? You want to go for stuff like lead generation or if you're doing like, let's say a CEO, you'd like SEO agency or something, right? Seo strategy, just a 100 people, so not that many, but if it's like SEO tips, Let's try that. You've got 20 thousand people, right? So you basically just got to keep searching for different hashtags that fit what you are doing. More people following the better, less competition, the better. And if you can find that golden ratio of high volume of people searching and low volume of competition. That's where you really going to get the most exposure. And so that's it. That is pretty much the fundamentals of how you will use hashtag. And I'm gonna see you guys in the next lesson. 13. LinkedIn Downloads Case Studies, White Papers, Checklists, etc : Hey, What's going on, everyone? So in this section we're going to be talking about LinkedIn downloads, right? So how do you share case studies, white papers, checklists, anything that people need to download or view in a long form format onto LinkedIn. So this can be valuable if, let's say you are working at a company or even if you started a company and you have a lot of, let's say, case studies, white papers that you're marketing team has created and you want to share it so that your prospects, people that you want to sell to, you can check it out, read it and see if they want to learn more. Okay, so I'm gonna show you exactly how this works. So we're going to use the example of, I actually wrote this short e-book, how to sell anything to anyone, a practicable sales guide. So essentially, you can sell if you can share a PDF E-book case study slides with your prospects on LinkedIn, you can directly upload the actual download onto the post itself. Or what you can also do is you can talk about it in a post, post a picture of something like this, and then say, Hey guys, if you want this e-book, I'm gonna be sending out to people who leave a comment in or leave a comment on this post. So if you are interested, type in me and I'll send you a darkness edge with a download to download this book, right? So you can do it either two ways. Number one is you actually put the download into the post. Number two is you don't put the actual download in the post. You should post a picture and you get people to comment. And why you might want to do that is because when people comment, you can send them a direct message, send them the actual e-book or wherever it is. And you can already start conversation because now you're on talking basis or you have to be connected in order for you to do this. So they will connect with you or if they're not already and then you can have a conversation. So either of these work pretty well. And so let's go ahead and go on LinkedIn and show you how this goes down. Okay, So essentially we are on my LinkedIn page, you would press start a post and then create a post. Essentially you all you have to do is really just upload the file here. And once you upload it, what it's going to look like is this. So this is the e-book that I uploaded onto LinkedIn about 19 hours ago. So what I do is I start things off just using the same formula I always use, which is, you know, have a hook, see else's skill anyone can learn. They're like, Oh, that's kinda interesting that I'm talking about a problem, talking about solution, why it matters, and why they should download this ebook, okay, So basic format I use for everything. Very simple then with the hashtags and said, Let me know in the comments what you think. So alternatively, let me talk about this first. So basically, this is a PDF download, right? And when you upload it, what's going to happen is it's going to create this slideshare where people can go one-by-one and they could read the e-book. Okay. So it's a 70-page e-book. And then you can also press this button to make it larger so that you can just read it full screen. And if you, once you download it, you would just press Download and then it's going to download the book. As you can see. And now we have the actual PDF download of this book and they can read on their own time. So essentially, that's what it is. You're uploading some kind of my paper or a document or e-book and people are going to download it and that way, and they're gonna read it. Of course you're going to be people like to leave a comment there going to be people that like to ensure that a cell for anyone who liked it, maybe they read it right? And so you can message each one of these people. And you say, Hey, you know, I saw that you liked my e-book about how to sell anything to anyone. Just curious to know if you need any help when it comes to XYZ, right? So whatever it is that you're selling. And like I said before, alternatively, you could also not actually upload this book onto LinkedIn, but instead show a picture of it, right? Like, let's say I had a picture of the actual book, like we showed in the last slide. Then I, instead of just uploading this onto LinkedIn, the actual post, I would say, Hey, if you want to get your hands on this book, leave a comment in the post and say me so that I know who you are and I'll send you a direct message and give you a link so you can download the actual ebook. And if I do it like that, then I would have a lot more people commenting and I can message them directly, right? And then from there we started conversation and see if I can book a meeting. And so that's how you would share a white paper or a case study or something onto LinkedIn while generating those inbound leads with people with that engaged, whether it's common or that liking it, or if you do the other strategy where you get them to type a comment saying me and you send them a link where you can download the actual ebook. One thing I also did is in at the end of your e-book or whatever it is you have. If you do it this way, you definitely want to have some kind of call to action, right? So for example, in this particular book, I am offering my sales legacy masterclass where, you know, people who read the spoke, they can if they want to learn more about what I do and if you want to purchase a course for me, they going to click on Enroll Now button. It'll take them to another page where they can learn more about this product. Now you don't have to, so of course you can. Instead what you can do is you can also say, hey, you know, if you're interested in learning more about whatever topic you're talking about, feel free to book a time on my calendar to see if it makes sense for us to work together, right? So usually, probably for most people watching this, you're probably going to want the meeting not necessarily sell anything right now. Obviously, because if you're doing B2B sales, you've gotta get them on the phone first, right? If it's a high ticket product. So instead of, you know, in row now whatever I put, put instead, you wanna say something like, hey, if you want to learn more, you want to talk to one of our reps or something like that. Click this button now and unscheduled time to talk. And then from there, it'll send them to a TED talk in your calendar. And they can schedule a time to talk and then you can start the conversation and say, hey, you know, how did you find us? It seems like you've read the book. Oh, yeah, it was great. Then you basically have the sales conversation and it's a lot warmer because they did the marketing material. They read your book or whatever it is and then how they schedule a time to talk to you. You didn't reach out to them. They reached out to you. So that's pretty much a strategy on how you can use white papers and things like that and share it on LinkedIn. So if your company has anything like this or some kind of downloads or case studies, you can really just go onto your company's website, take some of the copy and what they wrote and basically download the PDF and posted onto your own profile. That's totally okay. And then that's going to be how one way you can generate leads. And of course, gentle to write actual content like this does take quite a bit of effort. So, you know, unless you want to be a content creator, it's kinda difficult to create. So if you're a company already has marketing material, definitely leverage that. But if not, you definitely can write this yourself, but I gotta say it does take time to create something like this. So use what you have, user resources you have. If your job is to sell, you don't have to spend so much time creating content and just leverage the content that you already have or are created for something else and re-purpose it for LinkedIn posts. And so that said, that is pretty much how we are going to leverage sharing PDFs and downloads onto LinkedIn. And I will see you in the next section. 14. LinkedIn Polls: Hey, What's going on, everyone? So in this section we're gonna talk about how you can use LinkedIn poles to create content. Now this is actually one of the easiest ways to create content because it doesn't really require too much thoughts, energy. And when it comes to writing, you're really, you're just asking a question to your audience, right? So here's how it's gonna work, right? So LinkedIn poles is a way for you to ask questions relevant to your prospects. And what I like to do is I like to subtly agitate a pain to create an opportunity to start a conversation. And again, when you're creating content, your goal is to get people engaged so that when you send the message later and you're trying to book a meeting, well, you actually have something to talk about, right? And so that is one of the secrets of LinkedIn pull. So of course you can just do random poles and get people to vote and talk. But I find that if you're gonna do it, you might as well talk about the pain and create a opportunity to start a conversation. So I'll give you an example, right? So a LinkedIn pulled I recently did a week ago, is I just said a favorite way to generate leads and then use the hashtags. And then I put in some options like cold emailing thing, cold calling other, right. So far are 32 or 33 people like to 12 comments. And yeah, so we got 11 thousand people who actually saw this pole, which is actually quite a lot of people to see a poll. Maybe we have 400, almost 500 votes, right? So a lot of people actually voting in this. Now, essentially what I can do is, you know, all these people that voted, like, I can kind of follow up with them and be like, hey, you know, I'm just curious. What's your favorite way to generate leads or are you having any trouble generating leads and, you know, whatever the cases, right? And he can start a conversation. So what you're doing is you're asking a question that enables you to further the conversation through a direct message. And again, because when you go into this, you can see exactly who liked to, who commented. And you want to ask questions, usually polarizing questions. The more polarizing where people have to make a decision are going to be better for engagement, right? And you want to ask questions at agitate a prospect's pain. So another one you can actually do is, for example, let's say you're selling some kind of lead generation services, right? And, or maybe you're selling sales consulting. And you could say like, what's your biggest challenge when it comes to generating sales? Is it generating leads? Is a closing clients? Is it negotiating right? And people will select an option. If I do something like that, well, if someone says they're most difficult or a greatest challenge is generating leads, then I can follow up and say, Oh, just curious, you vote on my poll or you give this pole alike. And I was just curious to know what was your biggest challenge when it came to generating leads or generating revenue. And then there'll be like, Oh yeah, I saw that poll. We're having trouble generating leads when you hit it with cold email and then boom, right, you got a conversation going right there, just from somebody, you know, voting on your poll. Okay, so what I'm now going to, is going to show you how this pole works when you're actually on the thing. So when you're on your LinkedIn profile and you're on your profile where you see, you know, where people are looking at yourself. You can see that people who have viewed your thing, write your goal, your content. And you kinda get idea like who's looking at this, where are they from? But you can't really see who they specifically are quite yet. Go into, let's say, okay, so if you go into the light, you can see exactly who liked it. So you can message each one of these people if you wanted to. You can also go into the comments and you see who's leaving a comment and you can message them directly, right? So this versus after taking your course, code calling so much easier so I could follow up with him and see if he needs any help. And the most powerful thing actually, in my opinion is this. So when you click on the votes, I have 490 volts. You see every single person that votes, right? This is the crazy part. So over here, a 126 people voted a cold email to a 100 LinkedIn, 133 cold calling, and then 37 other. And so what you can do, for example, is you can say, you know, for others 37 people. And you kinda go through each their profile, see who they are. And you say, Hey, look, I saw you voted in my poll, you press on other. So I'm just curious to know how exactly are you generating leads. And then if you're selling some kind of software, consulting, whatever it is, you can see how the generating leads and see if they need any help. Now if you're doing cold an email, maybe you offer a service about how to optimize cold emails and get better response rates. And you can say, Hey, I saw you voted on a pole and it looks like your favorite way to generate leads is actually through cold emu key or snow, how that was going in if you need help with anything, especially when it came to automation or proving response rate, whatever it is. So, you know, depending on how you do your poll, these creates different type of conversations based on what people are voting. So if you say light, let's say What's your biggest challenge when it comes to generating sales is regeneration? Is it closing deals is a presentation. And if people select, let's say for example, they have trouble generating leads. You'll see exactly who has trouble generating leads. You send them a message and say, Hey, look, I saw you vote on my poll and it looks like your biggest challenges generating leads. Just curious to know, you know, what's your situation looking like? What have you tried before and then do you want to have a conversation over the phone to see if it makes sense for us to work together in any way, right? And so that's pretty much how you would use a poll. And I personally think it's one of the easiest ways to generate content because you're literally just asking a question, creating some options. And right now, the LinkedIn's giving pulls a lot of engagement, right? 11 thousand views on a posttest quite a bit for me, especially because at the time of this recording I have 10000 followers. So I'm getting more views and a half followers, right? So they're pushing it probably to a lot of people who follow the sales prospecting hashtag, business development hashtag, or anyone who's interested in sales training. So yeah, Pulls definitely one of the easiest ways to create content. So I recommend giving it a try, see how it works for you. And so with that said, that's everything for creating polls on LinkedIn. And I'll see you in the next lesson. 15. LinkedIn Text & Photo Post: What's going on, everyone? So in this section I'm going to show you how to create content on LinkedIn specifically on how to use text and photos as a combination to get people engaged. So basically, what we're talking about in this section is how do you create a piece of content where you're using a photo and you're adding text to it as well. All right. And sometimes the text itself can be short. Sometimes it could be longer, right? So for example, this one is a long one. And if I press C Maurio, show the entire little posts that I put together. And why this is powerful is because, you know, people like to read, people like to see pictures and pictures kinda tell a thousand words and when you use them in combination, it makes for very interesting content. And for this one specifically, people really like, you know, like before and after. So I'm talking about how cold calling is difficult. This one looks like I'm shocked or scared about cold calling or something like that. And over here I look very confident and happy. So people are like, Oh, that's kind of interesting. How it does he go from warrior to happy and they want to consume the content. And you know, in this piece of content, I'm not trying to sell anything. I'm just trying to provide value and get people to like it, comment on it, and really just build my brand through content. Okay, So when you actually press to see More button, right? So if we go back to see More button and what's gonna happen? It's gonna, it's gonna open up the entire thing so people can see the entire thing. And basically I'm using the formula that I taught you guys earlier where I'm just talking about, you know, there's a hook. Cold calling is one of the most brutal part of sales. Then if you want to go through this, you can. But I essentially just kinda agitated problem, that cold calling is hard. And then I say, hey, if that sounds like you, Here's a simple way. So here's a solution. Step one, step two, step three, right, so hook problem solution and why? So why it's important once you fully become aware of the fears, you realize that most situation aren't as bad as you think and suddenly it becomes easier. So that's why it's important to basically read this content from the beginning all the way to the end. So you get the hook. You understand that there's a problem that the person probably has. Here's a solution and here is why it's so important and how you can apply it to outside of your life, not just cold calling, right? And puts it it two days ago, during the time of this recording has got 82 likes, five comments and then almost 6000 people actually saw this piece of content, so not bad. So when it comes to the copy for this kind of post, like I said before, it can be short or long. So in this one it's a long example where basically writing almost like a short essay in a sense, right? And, you know, people like that, they like high-quality engaging content. Also, if I want to make it short, maybe one or two lines. That's also good as well. And usually it has to be something catchy or some type of quo or some type of life lessons. So for example, I could say something like sales builds character or something like that, but make it a lot nicer, right? And that would be enough. And I would just add a picture, add the hashtags to that as well. And that would pretty much be it, right? So it could be long, short. I like too long because I like to provide more value and I have a lot of stories, but if you want do short, that's totally okay. The picture self, we're going to talk about this in more detail, but it doesn't necessarily have to be directly related to what you're talking about, right? So if you're doing it like a text post where you're talking about a story or how to content. You know, sometimes, uh, you might struggle finding, you know, what kind of picture matches what you're saying, right. So I'll tell you right now that it doesn't have to directly relate. So I'm talking about cold calling. Yes, I'm on the phone but, you know, it's not very specific picture of me actually making a phone call. It's just me looking into the camera and me smiling from the camera, right? So they loosely are connected to what I'm saying, but you can kinda feel that they are connected. But it doesn't have to be direct. So it doesn't have to be like, Oh, you went to event and you take a picture at an event. That's quite literal and that's good to write because it's showing what you're talking about. But in some cases you're just telling a story about something that happened. You don't have any picture. So I'll show you some strategies on how you can select some pictures. But let's go through some more examples before I do that. So some other ideas you can have when it comes to text posts and photos is using cool cards, right? So Gary vanish, Jack Lewis Howes, I think are people that are doing pretty well on LinkedIn when it comes to content. And so for Gary, actually see this on his Instagram as well. He, I think he's just reasoning the same content, but as you can see at 22000 likes a lot of comments. I'm, he's huge on LinkedIn and all social media platforms with millions of followers, right? You don't have to be like him, but you can kinda understand like what he's doing. So all this really is is just his name, his Twitter handle or Instagram handle, phone number that you can text them for. His phone list is just a quote light. The reason so many people show go to cells because they don't believe in what they're selling. Yeah, that's pretty true actually. And then they could be a quick copy. So this is the answer to so many of your issues when it comes to selling. And so this text relates to this. It makes it clear connection, super easy, right? You can literally just put a quote card up and people will actually like that. Lewis Howes tag someone who's making a positive impact others. So he's, this one doesn't really quite make sense because LinkedIn unite, I guess so, yes, you could tag it in the comments, right? Successes, what you make for yourself green is where you give others, okay, So essentially a quote cards work, they're very easy to do. You just use a picture of yourself, your name, your handle, and then whatever it is that you want to say. And you can obviously take inspiration from books that you read or you can use other people's quotes as well. You don't have to come up with something so thought-provoking, right? And just give credit to the person I said it. I know you can have both Gary V is when you're using a picture, you can have some texts over here, so you want to quit your job, blah, blah, blah. And it's sharing a link to the article. So when you use a picture, this picture has nothing to do with quitting your job, right? But it kinda does in a way where it's work-related. He's picking up dry cleaning probably like a suit. And how to end the Texas how to quit a job professionally. So again, like the photo itself doesn't have to do anything with the actual text. It just has to loosely connect. And if you want to use text, you literally it's just like either it's like how to do something or a quote, like a short quote that's not too long and just add it on top of the photo and that's pretty much it. Like this is another example. Try stuff, expand your circle, find new people, do random things and then live, right? And so if you don't know what your passion is, just try stuff. So again, this picture itself has nothing to do with, you know, trying stuff. He's just on the phone, right? But the reason it works is because, you know, it's loosely connected as long it is. Loosely connected and metaphorically, you can kind of see like, oh, that kinda makes sense. That is pretty much good enough. So in last one we're going to go through is if you want to use like animations or not animations by design, right? You can hire someone to design stuff for you or maybe you're a designer. You can add text and then basically you just have some kinda life lesson as a design or quote that you say it could be a drawing it yourself. This one does take a little more effort where you have to hire someone to do it. If probably you can't do it yourself. But that's just another example I want to show you. Now. The main important thing here actually is what makes a good photo, right? Because when we look at the examples, we talked about, really, you know, when you've got the text stuff down, you're going, you understand how to write content for LinkedIn. And then really the trick is photos, right? That's the new variable. So what is a good photo? What is a good photo? What photos can you use it yourself? Usually if you're trying to build your brand and what's easiest way to do it. So here is some of my tips and tricks on how I personally do it. So a simple way to decide which photos to create or shoot is really just taking an image that doesn't directly have to do anything with your copy, which is the text that loosely tells a story, right? So usually I'm not really posing in front of the camera looking directly. Sometimes I am not always, but a lot of times I'm just using basically I'm talking or doing a presentation or pretending like I'm on the phone or something like that. And then someone will take a picture of me doing something. So it's like while I'm in the middle of doing something. So what makes up a photo interesting is when action is happening, not necessarily when you're posing in front of the camera. Now both can work, but I find this really easy. So let's say for example, you are pretending to give a presentation and someone is just taking a bunch of pictures of you pretending to give a presentation. Well, those photos, they're natural photos that where you're talking and it looks good. So and also pictures with strong facial emotions, with polarizing emotions especially captures a lot of attention, right? So the more expressions you can make on your face, the more motion you can convey, the more interesting the photo is. And for a lot of my social media content, like on YouTube and LinkedIn and things like that. Really, I'm just, I'll take a picture of me working or on the phone and I'll fit that photo into a YouTube thumbnail or LinkedIn content post, whatever it is, right? And so that's pretty much all I do and I kinda just have a few type of pictures I know that will work pretty well and I kinda reuse it and create different scenarios, but it really often falls under the same concepts. Now you can also keep photos very clean, meaning you don't have to add text, it's not necessary, right? But if you don't add text, then the photo has to be stronger because the photo will tell the story. But the photo, if the photo is not that strong, Ban Zhao add some text, some kind of quote or how to content or what the video is about. And that's pretty much what I do. So let's go through some examples. So an example is, let's say somebody took a photo of me in my studio. And as you can see, I have all my lighting and all this equipment and which I used to film a lot of my YouTube videos and things like that. And as my desk and everything over here and I'm holding a camera. So for this photo specifically, I can use it for many examples, right? So if I wrote an article or if I wrote a LinkedIn post about how I started my career as a content creator or how I started my entrepreneurial journey. This works really well, right? Because I'm holding a camera in some kind of studio space. You don't know exactly where it is, but you can kind of guess that this is a place where I work in film videos. And so any type of content that's related to me creating content, creating videos, growing on YouTube, growing a following, being a sales trainer and creating content. I can't use this photo as the supporting photo that supports the copy, right? And it's very strong because this photo itself, it doesn't really like it's not specific to anything. You know. It's it's a picture that's caught in the moment. It's like I'm looking at something at my camera and I'm looking at the photographer and they just happened to catch me in the moment. And because of that, I can't use it for so many different scenarios when it comes to creating content about creativity. And this will fit so many different types of content. So basically, as I write different articles, let's say over the next year, I can use this picture probably like at least five times or ten times in different scenarios, different types of content. Whether it's a instagram, LinkedIn, Facebook, maybe YouTube, community page, or I can post a picture and add text so I can use it in so many different places and it's a very general picture that tells a creative story, right? And so that's why I personally think it's strong. And also because the photo is somebody captured me in the moment, which makes it very natural. I'm not posing for it. It's just like you caught me in the moment of working and that's why it looks like a good photo. And I'm not really a model. You know, I mean, that's not how my profession, but you can look good in a photo by just doing something and someone catching you in the moment. And a trick I have for you is how I personally do it is even though this picture is very natural-looking, It's actually staged, right? So basically, you know, somebody was at my house and I was like, hey, you know, this would be a pretty good picture. So let me just take my camera, pretend I'm looking at it. And you just take a bunch of pictures and it would just pick the one that works naturally, right? And so basically, this is a nice shot, but, you know, maybe how many pictures that we take, maybe at least 20, 30, 40, and 50 pictures to get this one shot. And, you know, I have a camera that shoots picture really fast, so we can take like ten pictures in a second. But that's essentially what I do. I just kinda think of a scenario where that will look like a good shot. It looks like Me, Me working and then I just get someone that higher AND or it could be an employee or whatever it is you have or spouse or girlfriend, boyfriend, whatever it is that or your brother or family, you know, anyone can take the photo. It doesn't really take that much scale, right? And you just take a bunch of pictures. And one of them out of 50 is going to look at true, and that's the one you're going to use. And so a lot of times for my content, if you see a picture of me looking very natural, that's exactly what I'm doing. It's just it's a staged photo usually, like I would say 90 percent of the time, that looks natural because I do it in that way. We can get like in this one photoshoot, maybe we can get like 10 good pictures just from five minutes of work because we're just, you know, having me pretend to do something and take these random pictures and it just worked out pretty good. Now this is another example where definitely is posing, right? So it's not capturing the in the moment, but the powerful thing is, it's like it's capturing in emotion and it looks like it's like, Oh my God, something is wrong or something happened. And I find that especially on social media, these kind of pictures do really well because it's polarizing. It's not like this one's good because it's like a setting, it's like a mood and it's like I'm working in creative. This one works because it's very strong on my facial expression. And when people see this and they're free, they're gonna think like, oh, like there's something bad happened, The Patriot, right? And they're going to read whatever it is I want to say. So it's also good because it's a universal picture so I can talk about any type of pain, right. So if I say like, Oh my God, this is my number one quote, email mistake that I made. This would be a perfect picture. Or I can say the top three cold calling mistakes I made when I started in sales. This would also work as a good picture. Or it could be though with thing I wish I knew when I started entrepreneurship, this will be a great picture too. So you can kind of see like one good picture can tell 1000 stories. And so what I do is I make it more universal. Like something was strong emotion that can be applicable to so many different type of scenarios. And when I do that, I can basically use this photo 5 or 10 times a year. And nobody would even know, right? Because I split it across different contexts, different social media platforms, different times when I'm posting it. So I can take one photo and use it over and over and over. And people have no problem with that because it's just a good photo, right? And some special techniques I have for you is specificly on the photo, right? What I did is you want to make sure that the white part of your eyes are very visible. That's very, very, very important because human beings are just attracted to that. So I know for my YouTube thumbnails, specifically, I always make sure that when I'm posing or taking a picture that people can see the white part of my eye. And so I try not to squint too much. So that works. And yeah, so you've got to practice these kind of shots. You do have to practice your ability to like kinda act in convey emotion. Again, I'm not an actress, I just kind of winging it and just do my best, but that's essentially what you want to do. And let's go through another example. So this one is quite interesting where it's me over here on the side of it. I have a graph here and it's like some kind of charge, right? And so from an additional glance, you actually have no idea what this chart is about is as hook, close time, am I talking about a sales presentation? How to give a pitch? What am I doing? Am I giving a pitch to prospect? You know, I mean, so it raises a lot of question and that's what makes it interesting. It's like I'm not looking directly at the camera. I'm looking off to the side. And, you know, it's like a candid moment of me talking, like, like I'm giving a presentation. And so I find that these type of pictures work really, really well, right? Because it doesn't look like you're posing or being cheesy in front of a camera. It just looks like somebody caught you in the moment of doing something. And again, like I said before, these shots are plant, right? So it's not like I gave a presentation and someone took a picture of me. I thought instead I went I did was I thought about okay, what would be a good picture, I believe. Oh, I should be in front of a whiteboard and I should speak. And I just have one of my employees basically take a bunch of pictures of me while I give like a two minute quick presentation and I touched talk about random things and we just take the photo that looks the best, the most flattering, the best lighting, and then the one that I really like captures a moment, right? So we're just really looks like I'm giving a presentation. I'm talking about this thing that's interesting. So what I want people to do is as you're scrolling on their phone, they're thinking, oh, like Patrick is doing something in this situation, I have no idea what he's doing, but it kinda looks interesting. Let me go ahead and read the text to see. What that's all about and that's basically how I get people to stop scrolling and read whatever it is that had the same. And so I know for like YouTube specifically, this is a strategy I used to get people to click on my thumbnails. And this is also the strategy I use to get people to like and comment on my LinkedIn content because it stops, it stops them in their trach, right? And a lot of people aren't willing to invest the time to take these type of photos where it's like a high-quality photo, it captures a moment. Yeah, because it takes a lot of work, but this is what's really working for me. And if you do invest the time, I'm pretty sure a work better than, you know, different type of photos. This is also another example of this is when I was like 17, 18, and this is me now. So, you know, people really loved like things that contrast that I really polarizing. So I remember this, I post on LinkedIn, it was called seven-tenths for my 18 year-old self, that that was a video, right? I'll share a YouTube video on LinkedIn and actually got a lot of likes and views. So why this works really well is because it's a before and after picture, right? And before and after just works in any industry. It let's say like someone's overweight and they are suddenly ripped and muscular. Or like somebody is broke and suddenly they're rich, right? And for example, it's just like maybe I'm not the most attractive over here. I mean, I am the same person, but maybe it's the hair, right? Is the hair my posture and stuff like that. It's not that attractive. So I take that, put it next to a picture of me where I look more confident, happy, like a nice guy over here. And so people are like, oh wow, that's pretty funny because that's probably when he was younger, That's when he's older. And then the title of the video is seven tips from 18 yourself. So it kinda tells the whole story, right? So anytime you can do before and after, very strong because it tells a story, you just want the picture. This one's quite interesting. It was when I use this picture a few times, actually. One of them was for when I did a tour of my office, my home office. And then another one was just like just like a random video about working from home or it was about like sales or lead generation or something like that. So why this picture works really well is because I'm looking directly at the camera. That's okay. It would I think it would have been better if I was just pretending to work and looking off away from the camera. But I decided to use one where I'm looking at the camera to just to see the both can work. But usually I would not look directly at the camera by due to both. And why this works so well is because it's like, What am I doing? Am I working from home? Am I doing any type of sales? Am I doing Lead Generation? Like was his office setup, right? It it kinda raises a lot of questions subconsciously and that's why I think it works really well. And it's quite a static picture where the composition is, where I, with the rule of two thirds and, you know, there's a lot of things going right with the picture. And so why this is good is because I can use and so many different types of uses picture for so many different hub content. So if I'm like, if I create a LinkedIn post about, you know, my seven tips on how to be productive, working from home, perfect picture. Or if I do like my five tips on the best lead generation strategies, this would also work as well because you're just working on a computer, right? So anything work-related? This picture works really well and it kinda just tells a story. And so the thing that people really like is the white part of your eyes so very clear and the like, nice teeth. So white teeth. So if you want to like, you know, use some apps to whites in that if you want, that's fine. You know, it just whatever, whatever it is your preference to make yourself look as flattering as possible, right? Because obviously, the more flattering the picture looks, the better it looks, and then the better the concentrate. But you don't, you don't have to do anything too crazy when it comes to editing my pictures, just basic edits. I don't really manipulate too many things. It's just the color of the photo is the main thing I edit contrast, you know, just lighting it up. That's pretty much all I change. And I do buy in part why in the parts of my eyes a bit and then white in my teeth. And if there are any like super obvious blemishes, like let's say I've got a pimple right there. Then I'll just go ahead and get my editor to kinda just take that out. But for the most part, it's like pretty much me here. I like 95 percent. They're just like little details I fix a little bit. And so that is pretty much how you are going to choose photos, right? And so when you're writing the text, it's quite simple. It's just usually talk about pain or whatever it is. But when it comes to the photo, those are the photos that I would recommend you use when you're thinking about your content and what photos you can take. The easiest one, in my opinion, it's just like you working, you doing our presentation. Are you talking? Are you doing emotion? That's usually what I stick to. And for the sales, I mean, I mean, like the sales marketing, entrepreneurship niche. So, you know, it works, right? Because it's just, I talk about work and take pictures of me working. So if you're doing like SEO or like marketing agency, it's actually pretty much the same thing because you're helping people generate revenue, right? Or years of working on your computer or something like that. So that's those are the photos I usually like to take. I take most of it in my studio and in my apartment. And that's pretty much it, right? You don't have to do too crazy. You don't even have to go outdoors is just like, you know, just use what you have. You don't have to make things so elaborate. Keep it simple. Take pictures that are easy to take. Don't, don't stress out too much about it. It doesn't have to be perfect and put it up and start learning from experience, right? And so that's, that's pretty much what we have to cover in this lesson. And I'll see you guys in the next. 16. LinkedIn Text Posts: Hey everyone. So in this section we're gonna talk about the LinkedIn texts post. And I'm going to show you how to create content on LinkedIn without using videos, without using images, just purely text, the copywriting and telling stories with that. So let's go ahead and dive right in. Now a couple of things you have to pay attention to as we start this lesson is we're going to talk about, like I said before, LinkedIn, text posts, it's all plaintext, no pictures and videos. And we're really just telling a story on LinkedIn to create a piece of content, right? Good for anyone who is good at writing. Now, we're going to cover a few different examples of LinkedIn text posts. So feel free to use whichever one fits your writings out. You don't have to use every single example that we give you, every single template. Just go ahead and does what works best for you. And an important thing is you don't have to be a professional copywriter to write engaging content, right? Obviously you do have to apply some of the copywriting techniques I'm going to show you. But even if you're just starting out and you're not super great at writing, you don't need to be, you just need to be real authentic. Follow the templates and that's pretty much it. So follow the examples I gave you to get started. And as you develop your writing skills, you'll figure out what works and what doesn't. And the important thing is to be authentic, tell a story, and that's what people will connect to. Now, a couple of guidelines as we go ahead and get started is for your LinkedIn text posts, your writing style, make sure it's very clear and easy to understand. Okay, this is very important. So avoid being super technical, avoid jargon that regular people may not understand. And even if you're selling something super technical like an API or back-end software, something like that. You need to write it for the regular person or else no one's going to read it, right? Make it as easy as possible for people to read. And you want to make sure you space out your sentences into paragraphs. So I would recommend every one or two sentences that you write have its own paragraph to make it easier for your audience to read. Nobody really likes looking at a huge block of text. So make sure that you space out your paragraphs and I'll show you some examples of that. And as you learn how to write copy for LinkedIn text posts specifically, you can apply the same fundamentals that I'm going to show you in this section to all the other different type of LinkedIn content, whether that's using photos, videos, downloads, et cetera, right? So for any type of content you currently done, you're always having some kind of caption, always putting some kind of post. And you can use the same strategies you learned in this one and apply it to other examples. So for example, if your ad text posts, you want to add a picture to it. That's totally okay as well. And the last thing here is you want to make sure that you hook your audience with your first-line. Because if your audience doesn't read the first line of your texts post, well, they're not going to read anything, so you want to make sure you hook them in. So an example is, let's say for one of the textbooks that I wrote on LinkedIn, it says, a lot of my friends asked me, how do I get started in sales when I don't have any sales experience? That's fair question. And so if people want to learn more about what I'm talking about, they're going to have to press the C More button. And when they press that button, it's going to look, is they're going to get this whole text posts where it's going to be a piece of content and hashtags at the bottom and 3,600 people viewed it. So essentially, no matter what type of text posts you are writing, make sure you are hooking people. What the first line right? Lincoln's going to show a couple of lines in the beginning. So make sure it's something that's very. Interesting so that they actually press on see more so they can read the whole thing. Now, to start things off, we're going to show you how to write your hooks, right? So the hooks are going to be at the beginning of a textbook. So the first thing I have is you want to use polarizing opinions or on the subject or some type of bold claim, right? So an example might be, cold, email is dead. If I write that as a first-line, people are going to be like what, cold emails dead. How's that possible? I just are learning how to use cold e-mail, right? And you obviously, I believe cold emails not dead, but if I were trying to create a polarizing opinion to get people to read my textbooks, that would be it. I could also say something like cold calling is the best way to book meetings were fortunate 500. Put that in the first line. People are going to be like, oh, well, I'm not really cold calling right now. Should I be? Because I'm trying to reach out to fortunately a 100. And they're gonna click on the Seymour. And they're gonna wanna learn more about what I'm writing about. Another example of your hook could be talking about a problem your audience experiences. So people are very attracted to problems and pain. So if you can relate to that pain, people are more likely to read your posts. So an example would be, how do you get a high paying job without any sales experience? So for me, I do a lot of sales coaching and a lot of people don't have any civil experience and they wanted to get paid. So how exactly do they do that? So if I start off one of my LinkedIn posts like this, a lot of people are going to read it because they want a high paying sales job, right? So it's a problem I know that people have and I'm just talking about it. Another one is asking open ended questions. So I can say something like, what's the best way to generate leads, dot, dot, dot, and then, you know, it because it's an open question and people might be like, Oh, cold emails the best, 0, cold calling is best, LinkedIn is best. You know, everyone has their own opinions. And so they might click on See More to see what other people are thinking. And, you know, they might want to respond to the comments to give their opinion as well. You can also use some kind of data to start things off. So you can say 17 percent of Americans check their email as soon as they wake up, right? And so this might be baiting people to come into the LinkedIn post. It might be a post about, you know, how to send cold emails or why cold email is the best form or lead generation, right? If everyone's shaking it, the first thing they do when they wake up. So that is an example of using data. You can also do lesson learned. For example, one of my biggest mistakes was, and then you kinda talk about that mistake. And people are attracted to that because it's a personal story that they can relate to. Personal stories also very good and doesn't have to be like a lesson you learned. It could be like when I was younger or when I was a salesperson at Oracle or when I used to work here, you know, people are always attracted to stories, right? So if it's like a lesson learned or personal story, these are really good ways to hook people into your content. So now that we have some examples of LinkedIn texts, post hooks, Let's go ahead and give you some examples of what the actual content may look like. So I'm a start things off with a personal story, right? So this is one I wrote three days ago, and let's go ahead and read it and analyze it a little bit. So I said, despite what you may believe, I wasn't born a natural at sales. So that's the hook, right? A lot of people, they watch my content, they follow me, they think like, oh, Patrick's really good at communications. But when I say the opposite and I say like, I actually wasn't that good when I started. People are naturally interested. So they click on see more in the center, get the whole thing. So I'll say, you know, back in my teenage years I was a shy, awkward kid who can even get girls to go to a school dance with me. Again, this is like almost like a sub-headline or sub hook, right? Because it's kinda personal, kinda interesting. And, and it's talking about like the opposite sex. So people are really attracted to that and it's very personal, right? So let's continue. But I always felt like learning to communicate and be persuasive of 1 was one of the most important skills I could develop. So instead of making excuses, I leaned into making a conscious effort improving my communication skills. I suppose I've leaned in so far that I created an entire career in sales. So if you find yourself struggling and sales, just know that it takes time and practice. And if you stick with it, I know you can succeed. And I put hashtags and people like common to afford a house people saw. So for this particular pulse, I'm not really selling anything. I'm not asking them to book a meeting with me so I can sell them some kind of sales coaching or a course or anything like that. It's just creating content to bring value to my audience and the people that follow me. And it's a personal story where I'm just saying like in the beginning of my life, I wasn't good at sales. I wasn't good at communicating even back when I was in high-school. But it's something that I learned how to develop. And if you, I'm just telling people that if you stick with it and you make a conscious effort to improve, well, you can be good to write it because if I did it, you can do with two. And so what I'm doing is I'm painting a picture of, I used to be not good at sales and communicating and now I'm good because I put in a time and effort. And so in a way I'm providing value and I'm telling a story. And I'm saying like if you indirectly subconsciously, I'm also saying, if you keep following me and you keep consuming my content, possibly you can be great at communications to, even if you're not that good right now and so forth. I know a lot of people who resonate with my content, they're not the best and sales, which is why they seek out content about how to become a better salesperson, right? And so this message is directly for them, you know, people who may feel like they don't have a lot of hope. Or maybe people who feel like they're struggling in sales and they really need some motivation to keep pushing through this content is for them. And yeah, it really resonates because I understand my audience and I relate to them in his personal story that is relatable to other people. Now, another form of content you can write is how to content. So how to content, it works really well because if you are like an expert in your industry or you are doing some type of consultative selling where you help people do something. Sometimes it helps to just create content around, actually just providing them pure value, right? So let's go ahead and dive in. So we start with a hook. It says, cold calling is one of the most brutal parts of sales. So this is something I know everyone could relate to. Sales is hard. It's emotionally draining. So when people read that, they're like, Oh my God, I totally understand. Second line is most of the time the person you want to call, it doesn't even pick up the phone. And even if they do, they may hang up on you within the first 10 seconds, right? So I didn't call calling before a lot when I was at Oracle. I can relate. A lot of people who follow my content can relate as well because they cold call to. And although this may be the reality for most salespeople, it doesn't mean that cold calling doesn't work. Cold calling works exceptionally well, especially if you're prospecting into select key strategic accounts. But the problem is most people have this irrational fear of cold calling. Now, if this sounds like you, Here's a simple way to overcome your fear of cold calling right, step number 1, 700 to seven, number three, and then conclusion. Once you become fully aware where these fears are coming from and that most situation aren't as bad as you thought. Suddenly it becomes much easier to find the courage to do the things that most people are free to do. So That's my conclusion, right? So again, not selling anything, providing value upfront, creating piece of content that's engaging. So what I'm doing here is I am talking about like a pain people have which is cold calling it sucks, but it works, right? So I know that a lot of people who whose job it is to cold call, they're like, Oh my god, doesn't work. I hate this. Does call calling even work in this current time period. And I'm telling them, Look, your maybe your manager is telling you to cold call it the company you're working at, telling you to do it, it works, but you have to be smart about it. And a lot of people I know who have to call call, they're afraid. They're afraid that people will reject them. They're afraid that people don't pick up their failed. So many different things that are kind of illogical innocence. It's like unreasonable fear, but they just kind of feel it. And so I give them some tips on how to overcome that fear. So basically this is a piece of content of how to over your, overcome your fear of cold calling, right? And this is the piece of content and it's just like step number one, step number two, step number three and button. So if you want to create how to content, all you got to do is start with a hook, talk about a problem people have, and then solve the problem with step number one, step number two, step number three, write a conclusion and that is pretty much it. Now let's go into learned, right? So this is kinda like a personal story, but you're just sharing a lesson learned. It could also be, let's say, a lesson learned from your clients or your customers after they purchase your product and service. What was there a lesson learned? And how can you use that piece of content to help convince people that read this to want to engage with you more, right? So this is one more about entrepreneurship. So let's go ahead and dive into it. As I'm getting older, still young, Go and reflect on my life. One less than I would pass on to anyone trying to figure out what they wanna do with their life is to take more risk when you're young, especially if you're in the ages of 18 to 29 years old. Those are the ages where you're young enough to do anything in old enough to do anything at the same time. There are a couple of risks that I took that changed my life trajectory. The one that stands out is when I decided to stream on Facebook Live every other week when I had free time. That's when faced with I first came out. I didn't get too many views. But the important part was that I was having fun being myself in front of a camera and I felt I might be able to make something out of this. The next crazy risks I took was leaving my six-figure job and moving to Thailand to see if I can build a business while traveling the world fast-forward four years later, and I get to make videos, inspire others for a living. Now this all started with me taking small risks to stream on Facebook. So if you're thinking about what you want do with your life, I encourage you to take a chance on yourself and do the thing that you always want to do. You never know a small decision today can completely change your life. So this piece of content is not necessarily related to sales, but it is more of a personal story. And the lesson learned in the lesson learned is take more risks, especially if you're younger, but obviously, if you're older, you can still take risks as well. Write it any age you can take a risk to be honest, but I'm really just writing this for pretty much anyone who feels like they are stuck in their life or they feel like they want to make a change. And I'm not selling anything. I'm not saying, Hey, book a time to talk on my calendar, nothing like that. I'm really just try and provide value with sharing a lesson that I learned in my real life, right? And this was real where. I'm Joe had always wanted to make content online and be somewhat of a thought leader and get into that kind of industry. And I took the risk and did it. And I started with just streaming on Facebook Live to get started. And, you know, it built into everything you guys see today. So I just want to share my story of how I was able to find inspiration and do the thing I wanted to do and encourage other people to do the same thing. And this works really well because a lot of people that follow me Are, they could be salespeople who wants to learn how to sell and build a whole career in sales. And this might be inspirational for them to just like do it. Other people, maybe like consultants, coaches or entrepreneurs starting their own business or SaaS business and maybe they're on the fence and they don't maybe don't have the full confidence to just make that leap forward, right? And so for those had people, they need sales as well. They're the need to learn how to sell their product and services. So this speaks directly to entrepreneurs who want to get started. And you know that when you create content, I find that what works the best and gets the most engagement and really connects with audience is not when you're just talking in the perspective of a company and you just kinda just writing content, just the right content, the one, the conda that I feel works best are the ones where you're telling real personal stories or real stories from your clients that, you know, some way they changed their life or made some kind of impact that completely changed the game. And that's more thought-provoking and deep, right? So the more personal you can make it in a sense, the better engagement you'll have and the better story you can tell. And obviously it's like, it's not like I'm going so deep into my personal life and my family and my relationships, right? It's just like me taking the risk to become an entrepreneur. And that's something that everybody can relate to, right? So whatever it is you're selling is always a way to tell a story where you're kinda doing the same thing and telling personal relatable stories, you just have to find your angle for your product and service. Even if you're selling something technical, there's always a story there, you just have to find it. Now another example is using problem and solution, right? So this one's quite easy because all you do is talk about a problem that your audience has in a solution. So let's go ahead and give my example, right? So I say a lot of my friends asked me, How did we get started in sales when I don't have any sales experience. That's fair question. And then I just go into like, how to actually do that and try to provide as much value as I can in this piece of content. And really the main thing I'm saying is like you don't really need any cells experience because there's a lot of people hiring for entry-level salespeople and they'll train you in, they'll pay you to learn, right? And so that's basically the moral of the story. So what I'm doing is, I know that a lot of people are beginning salespeople. They're just starting out their sales career and they want to get a high paying sales job, but they don't have any cells experience. And so how do you get paid? Well, if you don't have any sales experience and I was kinda in that situation when I graduated from university as well. And yeah, so basically they have a problem and then I have a solution which is that it's okay. You don't need any sales experience. It you just need to find the people that are willing to invest into you and make a commitment on you and you can learn while you work at the company. So problem, the solution works really well. So for me it's like sales education. But for you if you're selling software consulting services, like for example, if you're selling something like paid advertising services, right? You can say something like, how do you find new clients generate more sales without losing money on paid advertising or something like that, right? And so whatever it is you're selling, it's like you have to find the problem first. What is the real problem that people have and provide some type of solution that will get them engaged, right? And so those are going to be a few examples that you can use when it comes to creating content on LinkedIn. You know, definitely just use the one that works best for you. And you obviously, you can basically just use a few of these different types of templates over and over. And nobody will notice because it just feels like an actual piece of content every time you put it out. And I use very similar templates all the time and nobody ever says anything, so you definitely can do it as well. And also if you do any type of video or photo, right? So let's say you wrote a piece of content like this. You can add a picture to it. And that's a more dynamic piece of content because it's a text and a picture, right? Or you can write this kind of copy and put a video connecting to it so that your video also has some text to it. So you definitely can use the same writing style to use it for video tax or PDF download, whatever it is you want to do. Because the same fundamentals, right? You can just use this type of copy for anything you post on LinkedIn. And that's the beauty of it because when you master this skill, you can use it for all types of content on LinkedIn, whether it's video downloads and pictures. So with that said, that's it for this lesson. And I'll see you in the next. 17. LinkedIn Videos: What's going on, everyone? So in this section and we're going to talk all about LinkedIn videos, okay, I'm gonna give you an overview of how to create LinkedIn videos. I'm gonna give you one of my most effective scripts you can use to create your videos. And yeah, so let's go ahead and dive right in. So essentially when you're posting video, you want to create videos and post on LinkedIn that's relevant for your target market, right? So you always want to keep in mind like who are you creating the video for it? Because if you are creating random videos and you have no idea who the videos for a while it, nobody's going to watch it because it's not for anybody. You don't need any fancy equipment to make a good video. You can just use your iPhone or smartphone or a cam quarter or point-and-shoot camera. I mean, I myself started with a Canon point-and-shoot camera, right? And have anything fancy? No light, I just use the sunlight and that's totally okay. You don't have to have like a professional setup. Kinda like what I do because I've been doing this for awhile. So use anything you got, literally just use your phone, that's pretty much good enough in a lot of cases. The most important thing for you when you're starting out is you want to focus on the quality of your content, not necessarily the technical specs or gear that you have, right? And if you really want to keep doing videos in the future, you can upgrade your equipment later. But the most important thing is to get started, right? Most people will get paralyzed by fear and then they biologists equipment and then they don't make any videos. So you definitely don't want to do that. You just want to get started. So let's go ahead and talk about LinkedIn and better video. So here's an example of a post I did. I posted it a day ago. And essentially what I did was I took a YouTube video and I posted it onto LinkedIn, right? And so I added some text to the video, and I literally just posted a video like this. So that's why there's these kind of weird bars because it's using the thumbnail for the YouTube video, which is not the same format as what LinkedIn is using. Okay? And so, you know, I got somebody who's got some likes. But the thing is it's not native to LinkedIn, it's embedded, right? So embedded means when you're posting content from other platforms like YouTube or Vimeo, whatever platform you want to use onto LinkedIn. So when this happens, you're not uploading anything to LinkedIn. You're literally just taking a video somewhere else, putting the Lincoln there and auto populate this stuff. And you don't understand that when you're linking outside of LinkedIn, sorry. So if you post a YouTube video, that video is going to get a lot less exposure compared to if you upload it directly to LinkedIn, which would be called Native, right? And so the reason for this is because if I post a YouTube video, people click on it. Especially if they click over here, they're going to go to And so now they are off the YouTube, off the LinkedIn platform. And if they are off LinkedIn, then that means LinkedIn is not making money from that person, right? And so obviously they will show this content to less people. Now when you directly upload onto LinkedIn, which is called a native video, you will get more exposure. So you want to keep that in mind. Sometimes if I just want my LinkedIn Audience to watch a YouTube video, and I want to do that because I want to get more views on YouTube. I will just post it like this. Other times if I want to get more views on LinkedIn, directly, upload a video onto LinkedIn and not even talking about YouTube at all to get more exposure. And so let's go ahead and talk about native video. So in this example over here, I wrote some texts, you some hashtags, and I put a three minute video with subtitles, right? And this one, I directly uploaded it. Onto LinkedIn itself. So it's not from YouTube, it's not from Vimeo. It's directly upload it to LinkedIn. So for this native video, you directly upload it as a hosted on any third party. And you just wanna make sure that the aspect ratio and the subtitles and everything are needed for LinkedIn so you get the maximum exposure. So, you know, when you're uploading the video, it just has to fit whatever format is relevant for that specific time and LinkedIn, and of course, linkedin will change your format and things like that. So you always want to be up to the on that, but just make sure that we upload the video. It's not like having these weird bars or it's not like cropping anythings out light, it just looks fine. And usually, if you do like the 16 by 9 ratio, that usually will work well or you can do something more of a square versus wide rectangle. So like I said before, when it comes to these kind of videos to make sure if you want the most exposure, you directly upload it to LinkedIn and you add a short description, something like this. It can be even just one or two sentences. It doesn't have to be like this whole story. And you definitely wanna use hashtags so you get more exposure for the hashtags that you are going for, okay? And if you want to use subtitles, you can use, I personally use this company called Rev. And basically you pay for this company to add subtitles and they'll give you a file and you will upload it onto LinkedIn and add subtitles for you, right? So as you can see, there's are over here because I use Rev, you can also use different software where it will, instead of putting like this subtitle here as like a text, it'll like put it directly into the video and we'll just pop up. So there are different providers for that. So whichever one you want to use, I find Rev really easy to use and I use it for LinkedIn and I use it for my YouTube videos. And let me go and go ahead and show you an example of this. So essentially when you're on LinkedIn, right? And you want to upload a video. So we go video, upload a video and let's just say I'm using this one. Okay, cool. So I will only this video and you're going to attach the thumbnail, right? So, and you want to add this caption here, right? So the SRT file, that's essentially why I wanted to show you. That's basically what you can get from rev, right? So, and essentially you send them the video and then they're going to create the captions and subtitles for you if that's what you want. But you got to understand that when it comes to content on LinkedIn, not everyone has the audio on, right? So that's why sometimes it's important to put the captions in case people are watching you at work and they don't want to put the sound on. And so they can actually just watch the video plus recent subtitles, right? So that's why you want to add subtitles. But if you do have costs money and these other platforms, everything costs money, right? So if you don't want to do it, you just want to get started. Go ahead and just do it without subtitles, and that's totally okay. Moving into the actual video format in the script, right? So, yes, I've seen this before. Essentially it's, I'm using the same format for the content, whether it's writing something or if I am making a video, it's all the same, right? So there's always going to be a hook. There's going to be talking about some pain that the prospect probably has or agitated a pain that they don't know they have by making them aware that they have a pain. And then I'll provide some kind of solution and I explained why it's important. Okay, So this is pretty much the format I use for all my videos, whether it's for LinkedIn or YouTube or whatever. I really like 90 percent of the time uses format literally before everything. Okay? And I like to keep it simple. So video script, Here's how it works. You start with a script, right? Or hook. So you can start with something like, hey, you know, one of the most common sales mistakes I see people make when it comes to cold calling is, and then whatever that big mistake is, right? Or sometimes I could just say In this video we're going to learn the top three secrets you need to know when it comes to mastering the art of cold calling. That's essentially the hook. It doesn't have to be like crazy. These are the things I'm talking about in the video and that's good enough. Or it can be something more engaging with the pin. So after that, I usually like to talk about like, you know, why people should watch this video or why they should watch it through the end. So I'll say something like, and you wanna make sure you watch this video until the end. Because if you don't know these three secret techniques to, you know, do your col, col, Then you're going to be making mistakes. You're not going to realize why you're making those mistakes and you're not going to improve as a salesperson. By watching this video, you can get a shortcut to this and that, and pretty much that's what I would do to give people a reason for why they should watch. And then from there, I will just go through the points. So I'll go, I'll point number 1, point number 2, point number three, right? And so basically if you think about it, the hook and then the, kinda like the introduction is just why should they watch here? What do they expect to get out of the video? And then I just go point 1, point 2, point 3, and I literally just go down the list. And then at the end, a conclusion of why, summary of what's important about this. And I give a final words, and that's it. And I usually like to make the conclusion very short, like less than one minute, because I find that if I try to summarize everything, people don't watch it all the way. Stay what they really care about is the hook, the intro, and then point number one, Point number 2, number 3. And within each of these points, what I'm doing is I'm talking about pain solution and why. It's basically the same format. So if you look at it like this, right? It's the pain solution. Why? This is the whole format of the video from the beginning to the end, right? So that's the pain or here at then solution comes in here and then this is the why it's important, right? But then within each of these points, I'm doing the same thing. I'm talking about the paints or if point number 1 is the first mistake that people make when it comes to cold emailing is that they don't have an ideal customer profile in mind, right? That can be a potential pain. And here's why it's so important to have ideal customer profile. And so the format I use is literally the same thing over and over. It's just like the whole video itself uses pain solution y. And then within each of these points, usually I'll have about minimum three points, or sometimes even 1. It depends on the video. And then I'll have like maybe a one to seven different points. I'd usually don't like to do too much because too much information in the video. And then from there, I just go through it like here is point number one. Here's the problem people have. Here's my solution, here's why it's important. Now here's point number two. And so I literally just go down the list and that's how most of my videos are formatted. So as you are creating your videos, essentially, no matter what topic you're talking about, you just want to make sure that you understand the customer's pain, right? So if you're doing, let's say you have a content marketing agency and you create content for other people, then you say, you know, one of the biggest challenges that businesses have is that they don't have a content team and they're not really sure how to do SEO and this kinda content. And here, here are the top three things that you need to consider when it comes to starting a blog or whatever, right? Point number one, you need to do this as point number 2, point number three, I mean, this is a very simple script, right? It's just, what's the problem with the solution y is important. That's all you're doing. It very simple. Anyone can understand it. The challenging part is you first have to really understand your prospect, right? When you understand their pain, you just talk about it. People will watch because they have that pain. So that's why your script doesn't have to be complicated. It doesn't, the more layers it has on top doesn't make it a better video, the more simpler and easier to understand it is, the better because people understand it, right? So just black and white, you know, what's the pain, what's the solution? That's the y point number one, Point number two, and number three, why is important? And boom, that is pretty much my video. So if you go on my, let's say for YouTube, for example, YouTube or LinkedIn, you just watched any of my videos. They all follow this format. And so you can type in and just basically gone you to type in the name Patrick Dang. And you'll find all my YouTube videos, right? Because my YouTube videos are very similar to my LinkedIn videos. Let's talk about that repurposing videos for LinkedIn. So if you create content on any other social media platform like I do, like I'm pretty heavy on YouTube, right? Then you can repurpose those videos and post them on LinkedIn. So I actually don't have to create LinkedIn specific content because I create so much Youtube content that I can use as length and content. So number one, the first thing I could do that's really easy. So for example, I can just take a YouTube video, copy and paste the link onto LinkedIn. And then that could be a video right there. Or I can re-upload that YouTube video onto LinkedIn, LinkedIn to make it native. And so then I don't have to link outside of YouTube and it's like a native LinkedIn video. So similar to how I had this video, it's a native video that I uploaded. And that works right. But also for this one, I literally just took a YouTube video, copy, pasted the link, and you know, people are watching it, right? And so that's an easy way for me to kinda double-dip on my content. And you can reuse videos, whether it's a native video or embedded link. Now for some videos you can't just directly repost it. You have to adjust it. You know, like whether if let's say for example, you're taking an Instagram video, the format, and Instagram may not be the exact format you want and link this oh, no matter where you're taking videos, you don't want to make sure that it feels natural to LinkedIn into Makes sense, right? And one thing I really like to do is you can actually take, let's say, a YouTube video. So I do this, I can take a 10 minute YouTube video, and then I could take and the three best minutes of that video and post it onto LinkedIn as a separate video, right? So, you know, from making one YouTube video, I can probably create three different pieces of LinkedIn video content from that one YouTube video. So for example, like this is the example we showed earlier where it's a three-minute video, right? Originally this video was a YouTube video and I basically took three minutes out of it, and I turned it into a LinkedIn video and directly uploaded it onto LinkedIn. So nobody knows that this is actually a YouTube video. There's no there's nothing where I'm saying it's a YouTube video. It's just like I talk about a pain, I talk about a solution. I talk about why it's important and that itself is the video and why this works so well, if you are trying to do a strategy like I'm doing, like it's doing U2 and Lincoln at the same time is because if you look at the format of my YouTube videos, it's like this. It's like the hook. Why people should watch point 1, point 2, point 3, right? And so if you think about it, because each point is structured in a way where I'm talking about a paint solution and why that point by itself can stand alone without of the intro, without the hook, without anything else. It stands alone by itself. So that's why I can go into my YouTube videos and I can take a three minute portion of point number 1, and that itself can be the LinkedIn video, right? Additionally, if you are using this format to create a 10-minute LinkedIn video, for example, you can then chop up your video. You'd like, for example, you pulse a 10 minute video, it gets views, and then you take that video and you get a number point number one, Point number 2, number three, and you make them each separate videos. And now you have three more videos of LinkedIn content that you can post later on. Because if you're pulling a lot of content, people won't even notice that you're reusing the same content if you're posting it like six months later or eight months later, right? And so you basically, you can create one video and turn that one video into multiple videos to get as much juice from your video as much as possible if you're going to create it, right? That's basically how I would repurpose content so that when you make one video, you can turn one video into three or four different videos using the same exact content, but just using different editing, right? And I would say the best way to get an understanding of what type of videos you should make is, you know, look at the top 10 thought leaders in your space and see what kind of videos they're making. And essentially you want to just model off of that, see what they're doing. Well, go on my YouTube channel, my LinkedIn and see what I'm doing. And just basically anyone who has a big following, try to understand like how they're creating their content, especially if you're doing it in a specific niche and then model off of that, take inspiration from it and then use my format of talking about the pain solution y, and you should be good to go. So that's it. That's everything when it comes to LinkedIn videos, and I'll see you guys in the next one. 18. Offering Help: Hey, What's going on, everyone? So in this section, I'm going to show you how you can use the offering help strategy to easily create content on LinkedIn. And this one's pretty valuable because it's very easy to do. Anyone can pretty much do it, and people will actually come to you as leads. So let's go ahead and show you exactly how you can pull this off. Now, on LinkedIn, there's this option right now where it's called offering help, right? And it's basically like, I'll show you how to do on LinkedIn in a second, but to explain a little bit, it's like a hashtag offering help. There's this little hand over here. It says general health career coaching resume reviews, right? I mean, so you select what category you want to help people with. And I said, for anyone who's looking to start a career in tech sales, I'm offering help on how I can get your foot in the door, you know, your sales interview and get hired for a high paying job if you're interested in some help, leave a comment saying me in the comments and I'll send you a direct message and then hashtag, career sales tech sales, sales, startup sales, because I want these people to see it. So a lot of people who watch my content are starting their career in sales. Maybe they just have one to three years of experience or in some people, they maybe haven't really started yet and they're looking for the first sales job, right? And so what I can do is I can offer career coaching as like a consultant or maybe you know, something like that. And what happens is That's a 2400 people saw this, I guess 17 likes 11 comments. So pretty much all the comments. If I if I loaded up, basically it's just people say me, me, me, me, me, right? What happens is what I can do is I can go and each person's profile and I can be like, Hey, I saw that you left a comment about needing some career advisor or some career help, you know, like, what are you up to? Let me know if, you know, you want to schedule time to talk to my calendar and we can talk in person, right. And so if I was selling, maybe like recruiting service or consulting services on helping people get a job, for example, I can directly talk to 11 hot leads that you've commented on this post and then me. And so whatever it is you're selling, whether it's a consulting service, SAS, product, technology, commodity, whatever it is, you can do the same thing where you're offering for help and you basically offer free value, which essentially can be a sales call if you think about it, right? Because in sales you're really just understanding the problem. See if you can help. And then from there, the person who wants to take a meeting with you, then you can actually pitch them on your product and service. But to get your foot-in-the-door, you get them to come to you by baiting and out with offering help. So again, no matter what you're selling, you can do this in some way, right? Like you can say offering help. Anyone who is looking to generate leads on Facebook or anyone who needs help with SEO marketing. And you might get people to respond to you. So let's go ahead and go on LinkedIn and I'll show you how this works, right? So when we are on LinkedIn, how it's going to work is you go to this part over here. It started posts, create a post. And over here you'll have, you know, create a poll share where you're hiring and then offering help. When you press offering help, basically you can select certain things that you want to help with. So if you're a general help, you wanted to do career coaching, you want to do resume reviews or maybe you wanna do other, right? And so what happens is it will kinda just say it for you. So but if you want to add something you want to put like SEO marketing or whatever it is, right? You can put it in there. And then you just say something to him, which I said like, Hey, you know, I'm offering free career advice on blah, blah, blah, or I'm offering to do a free technical analysis of your website to see where you might be opportunity, where there might be opportunities for you to ranking keywords if you're selling SEO services, right? And then after you offer help, you just post it and then that's pretty much it. So it's quite easy. I wanna do this like every day because that's quite annoying. I think maybe like once every week or once every other week. You can just mix it in with your content and just be like, Hey, offering help anyone who's interested in this. By the way, I just helped this person do XYZ. So if you want to do the same thing, Let me know in the comments type in me and that's how you would offer help. Okay. And so with that said That is pretty much how you are going to offer help to your potential prospects and get them to message you inbound, right? And a very important part is, so when you're creating your content like this, you want to make sure that you have some kind of call to action. So for example, if you didn't, if I didn't put this line here, if you're interested in some helped leave a comment saying me, I would only get people who would like it, right? And maybe some people will comment and that's only 70 people. But when you tell them that, Hey, you need to write something in the comments so you know exactly who they are and you can message them. This is two things. Number one, you know who they are, they raise their hand, they're interested. So like very likely they're going to respond to your message. Number two is that the more comments you get in your post, the more virality or the more exposure gets because LinkedIn is saying, okay, All these people are leaving a comment. So let's show this post to more people. So that's why if you do the strategy, I would incentivize or get the prospects to leave a comment saying me or something like that so that you know who they are and you get more exposure for those posts. So more people see it. And the more people see it, the more columns you get, the more layers you have and the more meetings you can set. So that's, that's pretty much how you offer help on LinkedIn. And I will see you guys in the next section. 19. Reposting Other People's Content: We're going to be talking about how to share and re-posting other people's content. Now when it comes to LinkedIn, you don't necessarily have to create original content every single time, right? And a lot of times we may not have enough time or energy to, or resources to constantly keep pumping out fresh content. So one of the best strategies you can use is to re-mix content and basically share other people's content. Give your opinion on that content while giving credit to the original creator because you always want to do that obviously. So I'm gonna give you some tips, some tricks, some examples of how you can do this. And it's going to be great for anybody who may struggle when it comes to creating content. And maybe you just want to repost content and really just share your opinions. And let's go ahead and dive right into it. All right, so sharing and re-posting content. So it's generally okay to re-posting other people's content, right? You can literally take their content and put it on your profile and share it as opposed. But you got to make sure that you give credit to the original creator, okay? Obviously make sure you give the credit the original creator. But if you're posting a video of someone's face on it, right? Obviously you kind of already credit them because that's not you write it. So it's pretty clear that you're not stealing work. The main thing, it's like you're not trying to steal work and pass it off as your own and changed their name to your name. You're really just remixing content and you're almost like a DJ. Write a DDA, doesn't steal music. They play other people's music and they get credit. And so it's a couple ways you can do this is you can share someone's content directly from LinkedIn and I'll show you how this works on the platform. And it will automatically show where the source came from, right? And don't worry, I'll show you exactly how that works. And you can also share a link to another person's video and article or whatever it is. And the thing is, it's better to use a link that is a LinkedIn link, like a LinkedIn article or something like that. To get more exposure if you are linking outside of LinkedIn, you risk the chance of your posts not getting as many views. If you just take a YouTube video and put it on your LinkedIn, sharing a LinkedIn video that's not yours. You know, you could do it that way and write something to give your opinion about that. But you may not get as many views if you compare to if you download that video and re-upload it directly onto LinkedIn. So obviously, the better way to go is to natively post videos and photos directly on LinkedIn. Wow, giving credit to the creator either within the video of the photo or putting it in your text of the copy of the actual piece of content. And it's very important that when you are repulsing another person's consonant, you are adding your own perspective in the text section, especially right? Because you can literally take a picture or video and just directly put it on your LinkedIn as a content. But people are going to see it as blatantly stealing. If you don't give some kinda opinion, thought, it could literally just be one sentence of what you think about that. It could be something that happens in the news and you give your spiel of what you think about whatever's going on in the news, right? What's your opinion? Or some examples you can use? It's like, what's your opinion about that piece? What value can you provide? Further explained that piece of content. Explaining like what problem that piece of content actually solves to help kind of spoon feed it to your audience so they can understand exactly why you're posting it. And a pro tip is to repulse and share content that goes viral or any type of news people want to search right away. And that way you can piggyback off of the attention that piece of content is already getting, but kinase sharing that content to your audience, right? So you don't have to create a vital piece of content. Instead, you can share a viral piece of content and just leverage that momentum and just piggyback off of it. And that's totally okay because this is a common practice that a lot of content creators do on all platforms. And as long as you are giving credit to who actually created that piece of content. That is OK. So now that you understand how this works, let's go ahead and go into LinkedIn itself so I can show you how this looks. Alright, so we are on LinkedIn right now and we're going to go through a couple profiles. So you have an idea of how it works when you're showing constant, right? So right now I am on radar Leo's LinkedIn profile. And when you go into their profile, you can sort by activity articles, posts. So we're in post right now, right? So essentially I can see olivary dallies post and if you don't know, read LEO, he is an entrepreneur investor and I'm a fan. He has couple of books, so you should check them out if you're interested. So anyways, the point is, you know, he's posting content every day. And he basically writes like one sentence about a principle of the day. And the content is literally just a quote, right? Watch out for people who think it's embarrassing not to know. So he has a lot of investing advice, business advice. And basically you are right, you know, like a little description of what this actually means in more detail about the actual quote, right? So if you wanted to, let's say, let's say something really resonated with you. Like for example, let's say be clear on whether you are arguing or seeking to understand and think about which is most appropriate based on your and others believability. So if I'm like, Okay, wow, this is really, really touching my heart right now. So how do I share this? Well, first of all, what you gotta do is you press the share button right here, and you press share. What's going to happen is you can write a little comment of what you think about this piece. You can even tag rate LEO or whoever you're sharing the pulse-width. And that works really well, right? Because this works because if you just say like, you could tell a story like when I was younger, dot, dot, dot, and then you'd like tell a story about when you're younger and you are, I don't know, let's say arguing instead of seeking the truth and you have a relatable story that kinda connects to this quote, then you can share the quote, right? Your piece does. It could be one sentence, could be a whole essay. You know, it depends on what you want for when you're sharing it. And then basically you post it and it will share on your profile. Now when you share it, what's going to happen is it's going to show this part over here. So everyone knows that you got this from radio or whoever you're quoting or whoever you're sharing their constant from. And you're giving direct, you know, credit to the person that actually create the original thing. And you're giving your opinion on whatever it is you want to tell relatable story or you agree with him, you disagree whatever the case is, right? And that's pretty much how you serve content on LinkedIn. So whatever industry you're in, you definitely follow the people that are, I guess LinkedIn Influencers that you can kinda share from. And obviously the bigger they are, the more viral they are, the better content that you have, and the easier it is for you to share good content, right? Because you want to just follow a bunch of people in your industry that makes sense and give your opinion when things come out. So that is radio example. So let's go ahead and discard that. But let's say, let's go ahead and give you another example of Haden's, right? So he's a CEO and co-founder of RC ventures. Venture capital firm in investment firm, okay, so essentially, if you go to post, right, so it works for any person doesn't have to be a LinkedIn content creator. You can, you can check my profile, anyone's profile, it's the same thing, right? You go to Post and you see what posts they have. So I want to go on his profile because I want to share with you his strategy where I'd say this recent video came out 17 hours ago, right. And so what they did is they took a video, right? That I do not think they actually produce this video. I think motivation by another person did this and they're basically re-posting content. And so he's giving his opinion on Jeff Bezos and Jeff Bezos business growth strategy. Okay, cool. As you can see this video itself, even though he didn't create a, he just took it from somewhere else, put on his profile and gave his opinion about this piece of content. It's got to 2000 engagements here at a 140 comments, 73 thousand views. So he successfully took another person's content, repurpose it for himself, remixed the ad, added his own opinion on it. I did hashtags and now he's getting views, right? And so for some content creators, this is a really big part of their strategy where, let's say for, this is another example of a Warren Buffett, right? Bill Gates over here too. So he's taking popular people like Jeff Bezos and Warren Buffett and basically piggyback off of their success and their brand and familiarity and just repulsing on his profile, right? So he just gives, like, you know, writes a little essay, maybe a couple of sentences about his thoughts on whatever this pieces is only a minute video 47 seconds, 73 thousand views, right? And he's not creating anything. And if obviously, you know, he's gonna have his own stories and his own thing going on in terms of his investments in his success. But essentially, you can just be writing about different stories like Blockbuster, right? He didn't take this picture but probably found it online. It has an opinion about it or like this quote, he maybe I'm not sure if he created this. No, he didn't create this. Here's the credit to whoever created this, but he just kinda shares, let's say a viral meme or a viral anything or checklists or anything, right? There's opinion, right? This one, I actually saw this YouTube video where Elon Musk the interview. And again, he just takes a video completely like pretty much how this works is you download the video. You take the part that you want, and he probably took a two minute, 19 seconds. And he provides a team that does this. But you could do yourself and then you upload the part you want and then you write your opinion about it at the hashtags. And that's your piece of content. And look, this piece of content has almost 300000 views. Did he created himself? No, he just piggyback off of the news that's happening with Elon Musk and that's his content, right? So if you want his profile and other people's profile, you can see that many people do this because they don't necessarily want to create their own original content, but they want to piggyback off of the name and success of other people and there's nothing wrong with that. It's just, you're remixing content like you are a DJ, right? And so there's nothing wrong with re-purposing content as long as you're giving credit, you know, it's not like he's saying that he made the video or like he's putting a quote in and putting his name under it when someone else really did it, right? It's just the only thing that he's adding to this piece of content or these pieces of content is these little text, a couple sentences to give his opinion. And that's pretty much what you wanna do and your industry, right? Especially if let's say you're in an industry where there's a lot of news going on. For example, you know, you can go on Business Insider or any Forbes or Entrepreneur magazine, whatever it is that you'd like to read. And if you find something interesting, you can literally just share your opinions, share this piece, share the article, take a picture from it and say, Hey, this credit from Business Insider and then share it, right? And there's nothing wrong with that. Or if you're like a tech person and you are selling into technology, well, TechCrunch is a good place, right? People raising funding all the time. So you'd like, for example, if clubhouse closes 4 billion evaluation and if you are in an investment firm, then you talk about like why this is very important for the investment world, right? So wherever you get your new source, that itself can be pieces of content. You can also do what this guy is doing and just get viral videos are really popular on YouTube and other social media and just repost it on your profile. Or you can just go on LinkedIn Influencers profiles and you can just share their content like literally just share, press the share button and share their content. And that's where a piece of content and add your opinion on it, right? So those are a couple of different ways you can repurpose other people's content in an ethical way where you're not stealing, you're just sharing, remixing and adding your opinion. And yeah, so that is it for this video and I will see you in the next. 20. Types of Content To Create on LinkedIn: Hey, What's going on, everyone? So in this section we're gonna talk about the different type of content you can create on LinkedIn. Okay, so let's go ahead and dive right into it. So when it comes to choosing what type of content to create you, there are many different type of options, many different type of things you can do. But the foundations that you want to have, especially if you're just starting out and you're a little bit new to content creation is this. Number one is you're going to have to create content or you're going to want to create content your market engages with, right? So constantly your market like so you can't be posting like random things that your ideal prospects are not interested in, right? So if you're going after Chief Marketing Officers, well, it has to be somewhat related to marketing or business or something that they would find relevant and maybe they don't really care too much about what's going on in finance, for example, right? You also have to match this with constant. You're actually good at creating. So you definitely want to think about what your strengths are, whether it's, you know, you're really good at video, audio, text as in writing. Or if you're really good at posting pictures or sharing content. We're going to talk about the different forms of content, but you have to understand that, you know, you may not be good at every single type of content possible. So you want to stick to your shrinks, or if you want to learn a specific type of content, you know, really focus and learn that skill. Now what you wanna do is you want to put these together, right? What's the overlap that content, you're good, you're actually good at creating combined with content your market cares about. And the third thing that I would also add, if you can find the intersection between all of these three, that would be the trifecta. And the third thing is content that addresses pain or pre-qualified your prospect, right? So always have to hit all these three things at the same time. Sometimes it may not be that easy to do. But if you can, you know, the perfect places right in the middle where, you know, let me go ahead and explain this. So this part right here, content that addresses a pain. Why I like this a lot is because when you are creating content on LinkedIn or any social media platform for that matter. In a way, your content is a way to kind of bait the prospect to want to engage with your content, right? And a lot of times the things that get people to get engaged and once you start a conversation is if you address the pain that they have because, you know, when you're selling a product and service, you're basically looking for pain, right? What problem does someone experienced that you can solve? And if someone has a really serious problem, well, they are a lot more likely to raise their hand and be like, Hey, I'm interested, let's have a conversation. Because the pain hurts so much in the strongest emotion to make someone to action is pain. So that's why if you can address a certain pain, talk about a problem that CMOs have or, you know, founders have. Maybe they can't raise money, they don't know how to do their marketing, whatever it is, right? That's the pink. And it's also an opportunity for you to pre-qualify your prospect. And the only people that are going to engage with that, or people who Have that pain, right? And if they have that pain, they're more likely to respond to your messages. If they're more likely to respond, they're more likely to buy. So if you can create content that hits all these three things where, you know, it's something interesting that your market engages with and could even be a meme, a video, something that you'd know, that, you know, it's just going to hit really well with your market. Combine that with content that you are good at creating. So the quality is actually good, right? Just because you try to copy another person. If you're not good at creating that content, then it's not going to go that far. And then from there, you combine that with content that addresses a specific pain. And they get all three, that's going to be perfect. Okay? Now, when it comes to creating content on LinkedIn, there's going to be a couple of formats, right? The first one is just plain text where you're not putting any pictures. You're not posting any photos. It's just you maybe telling a story, personal experience, your opinion, or maybe a customer success story, right? You can also do video where it's more about you actually recording yourself with a camera and talking about, you know, a problem. A customer may have, a success story or a case study of a recent customer. So videos and other way to do it. You can also use pictures. So when you use pictures, sometimes you just have to add a little caption to it or some kind of like a sentence. Copy our sentence texts would that goes along with the pictures that tell a story that you want to tell. You can also combine text and pictures where you write a long post about, you know, maybe a problem your prospects has. And then you add a picture that's relevant to that story. And that might get more engagement because a text and picture. So those are really the three main things. You can also do things like sharing, PDF downloads, a slide shares, and things like that. But if you'd really think about it, those would be a combination of text and pictures. So as you're thinking about what type of content you create, thing about what works best for your skill set, right? So if you're super good at video, but you're terrible at writing, just do videos, right? Because that's going to be more engaging for your audience. Or if you're really good with writing things, but you're not that great with video or maybe you just not and focus on writing because writing works really well and LinkedIn, right? So remember that whatever content you create, you can tell a story in many different ways, whether it's through texts, pictures, videos, slide shares, PDF downloads, whatever works best for view. So that takes a little bit of some self-awareness to understand like where your skill sets lie. So I'm gonna go through examples of all these things, but just understand which one you want to focus on. Okay, so now we're going to talk about the LinkedIn different topic idea. So whether you're doing text, photos, videos, whatever the case is, here's some ideas you can use to get some inspiration, right? So how-to content really works, works pretty well on LinkedIn of like how to do something, like how to sell anything over the phone, how to close a deal, right? These things work pretty well. What I like to do also is agitated problem and solving it. So if you're just talking about a problem that your ideal customer has and you show them that, Oh, I solved it with this thing or helped us clients solve this problem using my product. That works really well to customer success stories and case studies, obviously because people love social proof. Any industry news of what's going on in your space is really good. Opinions or perspective content and maybe like, you know, something happens on the news or in your industry, then you want to give your opinion on whether that's good or bad or how that changes everything, right? So just sharing your opinion on what's going on in the market works. Any type of events that are coming up, maybe there's a conference coming up or something exciting that everyone's gonna go to. So, you know, and you want to let people know that you're going to be there. That works as well. Any announcements whether it's with your company or another company or maybe another company made an announcement. You want to congratulate them. That also works, life and business lessons. So it doesn't always have to be like news or things like that. It can be like just things that you learn in your life, right? It doesn't have to. Things are, you know, go viral or anything. It just be like maybe you talk to a customer and you've learned something new about problems that they have. And you want to just share a business lesson and see if anyone gets some insight from that, right? So we can just be things you experienced in your life and you can craft it into a story and create a content piece out of that. And it could also be just, you know, you're creating a post saying like hey, you know, I'm offering health for anyone who's looking for, for example, a sales job. And i'm, I'm gonna be willing to look over your resume or something that people will respond to that. So there are many different type of content ideas and obviously this is not all of them. There are an infinite amount of content ideas are you really think about it, but these are some common ones I often see and work pretty well on the LinkedIn platform. So as you think about what type of content you create and you see more examples, I'm going to show you, you know, just, just understand like, you know, you have many different options of what works best for you and the best way to know what works best for your audience, right? Because everyone's selling something a little different. You want to just try things out, see what works, see what doesn't see, what gets views and engagement. And then you just kinda iterate from there. So that's pretty much it for this lesson is you have a fundamental understanding of what type of content to create. Some different ideas when it comes to these topics. And so with that said, let's go ahead and move on to the next lesson.