Kickstart Your YouTube Career: Ignite Your Passion & Create a Successful Channel | Aaron Palabyab | Skillshare

Playback Speed


1.0x


  • 0.5x
  • 0.75x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 1.75x
  • 2x

Kickstart Your YouTube Career: Ignite Your Passion & Create a Successful Channel

teacher avatar Aaron Palabyab, Filmmaker and Photographer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      1:42

    • 2.

      Class Project

      1:52

    • 3.

      The Core of a Good Channel

      4:03

    • 4.

      Define Your Passion

      7:17

    • 5.

      Limiting Beliefs

      7:27

    • 6.

      How to Stand Out

      6:49

    • 7.

      Your Introduction Video

      4:22

    • 8.

      Comfort on Camera, Intuitively

      6:51

    • 9.

      Conclusion

      1:33

  • --
  • Beginner level
  • Intermediate level
  • Advanced level
  • All levels

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

10

Students

1

Project

About This Class

This class focuses on the core driver of ALL great YouTube channels: identifying and working obsessively on the thing you are truly passionate about. Whether you're new to YouTube or have a channel that you're working on, this course cuts through info overload to focus on the ONE thing that makes all the difference. This is the PUSH you are looking for to finally make this project a reality!

In this class, we’ll use your existing interests to: 

  • figure out the best topic to center your channel on
  • come up with ideas for videos that can rise above the noise
  • learn the limiting beliefs that are holding you back from success
  • work on getting more comfortable on camera in an intuitive way because developing your voice is key to attracting an audience.

In a world full of endless tips and tricks, this class's focus on the foundation of a great channel aims to be the one thing you need to figure out the rest in a natural and aligned way. 

I'm your teacher, Aaron Palabyab, and I'm an award-winning filmmaker and content creator with nearly 20 years of experience. I'm here to be your coach and your honest friend to help you create your own unique path to becoming a creator worth following. 

See you in the class!

Meet Your Teacher

Teacher Profile Image

Aaron Palabyab

Filmmaker and Photographer

Top Teacher

I'm a filmmaker and a photographer specializing in travel-oriented content. I also work as a cameraman/videographer around the Philippines and the world.

Originally trained and working in film and commercial production, I worked as a director before branching out into new directions as my travels took me around the world beginning 2014. Since then, the work I've produced from travel and expanding my practice have brought multiple international awards and recognition for both my photography and film work.

Currently, I'm focused on developing content for my YouTube channel and pursuing freelance directing and camera work.

Alongside my own professional and personal work, I'm also pursuing an international art practice as part of Kometa, a collaborative duo with Polish ... See full profile

Level: Beginner

Class Ratings

Expectations Met?
    Exceeded!
  • 0%
  • Yes
  • 0%
  • Somewhat
  • 0%
  • Not really
  • 0%

Why Join Skillshare?

Take award-winning Skillshare Original Classes

Each class has short lessons, hands-on projects

Your membership supports Skillshare teachers

Learn From Anywhere

Take classes on the go with the Skillshare app. Stream or download to watch on the plane, the subway, or wherever you learn best.

Transcripts

1. Introduction: There's one thing I've learned about all my favorite YouTube channels, it's that they're driven by one thing. It's not views, subscribers, or money. It's simply a passion for what they do and sharing it. If you try things most people aren't passionate enough to try. If you're willing to pursue your curiosity further than others are willing to, viewers will come to your channel. So my goal for this class is to cut through all this info overload to refocus on the core driver of a great channel and social media presence, loving something getting good at it and enjoying the process of continually sharing that with the world. My name is En Palabav and I'm an award winning content creator and filmmaker with nearly 20 years of experience. I'm passionate about what makes authentic content and its creators stand out from the crowd. This is kickstart your YouTube career. Ignite your passion and create a successful channel. This class, we'll work on finding the keys to unlock the love for a topic or skill that will carry you through the learning and creative process of starting a YouTube channel. So I'm here to be both a coach and an honest friend to help you to forge your own path to becoming a creator worth following. We'll begin with defining your channel's core value and then discuss the mindsets to arm yourself with so that you can persist through the process. And then we'll work on getting more comfortable on camera in an intuitive way. It's my hope that armed with this simple but powerful foundation, that you will unlock the motivation and energy that you need to improve in the many skills of content creation. So with that, let's start your journey. 2. Class Project: Your class project will be to produce a simple one to five minute introduction video to your dream YouTube channel that defines your channel's unique value proposition or its mission and what you can uniquely bring to the table. The idea is to visualize and feel your goals so that you can ride that wave of inspiration to follow through on your channel. You'll shoot your own simple talking head video and do simple cuts or even just a single take using whatever you already have. The focus isn't on technical quality, but rather on just the exercise and on giving yourself permission to imagine and commit to becoming the creator you want to be. So all you have to do really is at the end of this course, you write a few sentences, memorize them or just get the gist of what you want to say, and then get on camera and hit record. That's simple. In that regard, the only tools you'll need for this are your smartphone or camera if you already have one. And I also, of course, recommend a note taking method to answer the various guide questions throughout the class, whether you use an app or a notebook or notecards or whatever you like. A good lavalier mic, like what I'm using right now, is also a worthwhile addition if you plan to speak on your YouTube video. If you want to do faceless videos or videos even with just subtitles, no talking, of course, you can do that, as well. So just shoot the appropriate bureau to make your video interesting to watch. Now, I watch and comment on every student project as much as possible. So please don't waste this opportunity to get thoughtful, helpful feedback on your work. Too often, we don't know what we've got. So it helps to have somebody like a coach or an instructor online who can help you to see that and realize that. So with that, let's move on to our first lesson, the core of a good YouTube channel. 3. The Core of a Good Channel: Hi, everyone. Welcome to kickstart your YouTube career. Thank you for choosing to invest your time with me. As I said in the intro, one thing I've noticed with all of the best, most authentic channels is a genuine passion. Nay, obsession with a topic. Whether you look at, say, Marques Brownlee on Tech or James Hoffman on Coffee, Itchy Boots on motorcycle travel, Potato Jet on filmmaking, Teddy Baldasar on watches, or Tom Scott on everything, the quality and quantity of their output gives you the feeling that these people aren't just doing it for money or attention. They're doing it because they have a seemingly endless wellspring of curiosity and interest that drives them to create consistently high quality, high value videos that viewers love. Now, if you're wondering why just YouTube and not other platforms like, say, TikTok or Instagram, well, I think it's worth focusing on YouTube because today I think there's still no better platform for quality engagement with your audience. While TikTok and Instagram reels can give you thousands of views more easily, I think it's harder to translate these impressions into a lasting connection. At the moment, I think YouTube is still the only viable platform for a new independent creator to reach a community invested enough to spend 15 minutes to an hour consuming one single video. So, in other words, YouTube is the place for a passionate niche creator to match with a passionate niche audience. Honestly, before you worry about what gear you're going to use or your titles and thumbnails, or how much money you need to spend, you need to focus on the foundation of all that, which is identifying and cultivating what you're passionate about. It needs to be something that you can't stop thinking or talking about. Or else, frankly, trying to create and grow a channel will feel like a job. There'll be those of you in a position to start right away because of your current or previous professions. You might be a pilot, a chef, a farmer, a mechanic, an athlete, or, like, any kind of crafts person. Anyone who already has a scale or works in a field that people are curious about is halfway there in terms of identifying what that passion is. On the other hand, many of you, I'm sure, will be more casual or less sure about what you really want to focus on. You just have kind of this desire to go through this process of learning and sharing. Well, the next lesson will help you think through that. But I want to say that if you think people might not be curious about what you do, you may be surprised, especially if you have the ability to make them curious about it. You know, this quote by the great Anthony Bourdain sums it up. He says, When you start thinking about what people like, you start thinking about what people expect. Then you start pandering to people's expectations. I learned early on not to think about that. You go out there and you do the best you can and you do things that are interesting to you. Hopefully, it'll be interesting to other people. I don't want to be adequate. I'd rather fail gloriously making something strange, awesome, but ultimately a failure. I'll leave you to think on those words as you wrap up this lesson. In this lesson, we talked about how passion is the core driver of a good YouTube channel. In the next lesson, we'll do an exercise to help you define that passion, that core of your channel. 4. Define Your Passion: The previous lesson, we talked about passion as the foundation of a great YouTube channel. In this lesson, we'll work on defining what that is for you. So I invite you to answer the following questions. What are you most passionate or curious about? What can't you stop talking or thinking about all day? Or do you have some kind of unique job, talent or life circumstance that other people might find enlightening or entertaining? Those are usually the best starting points. Now, some examples would be, say, you're a backpacker with a mild obsession for all things gear related, my life outdoors. You're a former wedding filmmaker who films his hikes around the world, Craig Adams. You're an accountant from Seoul, with a great sense of humor and loves to ride motorcycles, my friend Jumin MotagO you're a voice coach who can help the rest of us understand what makes popular singers great, the vocalist, or maybe you're a regular looking dude, but with a right sense of humor, who loves books and has a knack for pointed social commentary in the form of 1 minute satirical videos, man carrying thing. There's endless permutations and combinations of this, and the key is to identify and create yours, which leads to question number two. Given that, what specific value do you want to bring to the world by talking about your topic? Put another way. What problem are you trying to solve? I'd even put it as What is your mission? Mission is a powerful word because it conveys a sense of purpose to your channel. It's not just about saying, Look at M, but about providing a kind of value to the world that only you can. It doesn't need to be something as deep or big as saving the world. It could be just providing moments of levity in troubling times or providing a place to gather your nich's community in a way you haven't seen yet, or say, sharing a journey of personal growth and taking like minded people along with you. Broadly speaking, this mission will take the form of education or entertainment. For the majority of us, it will be education, while those with specific personalities or talents will lean towards entertainment. But of course, these aren't strict divisions. If you think about how we all use YouTube, I'm sure you'll find that most of us watch informative videos as entertainment, with the entertainment being a byproduct of the quality of the content or the personality of the creator. The point is to approach all of this with a sufficiently concrete value proposition, which will naturally help you stand out from the crowd. Now, if you're just starting your creative journey, that's okay. For many of us, it's only in the act of making things and then getting feedback both from yourself during the process and how you feel about it and from others who see your content. It's only through that that we find out what we really like doing and what we really got to offer. So my story, for example, I came into YouTube in the early 2010, mainly to share my work as a filmmaker from a TV commercial and Indie film background. Over the course of that decade, I found that while, of course, I have talent as a filmmaker, my real gift that my audience kept commenting on was my voice, my ability to organize ideas and to tell stories. So nowadays, I'm leaning more into that than into pure production value alone. As your passion takes hold, you will naturally be able to think of, say, five to ten ideas for YouTube videos in the form of video titles. So, for example, if your niece is parenting, you might think of five mistakes to avoid when traveling with kids or things I wish I had learned before becoming a parent. Now, if you can't even think of five, you either maybe pick the wrong topic or maybe you're worrying too much about pleasing others before thinking about what you actually like. Don't worry again too much about what you think will work with an audience. The point of this whole course is to figure out your passion and then take it from there. Also, this isn't meant to be a firm lifelong commitment, but just a starting point. You can change later on if your interests or circumstances change. With myself as an example, a my channel began as a place to share a variety of video work, both professional and personal. But then in 2018, after watching some YouTube tutorials, I started approaching YouTube more intentionally. So I did that by making weekly video essays. Then the next year, I started doing cinematic travel vlogs, and I did that for a couple of years, then the pandemic hit and put a stop to that. But then, in late 2020, I learned to ride a motorcycle. So naturally, I decided to make videos about that journey, the journey of learning to ride, and then literal journeys going around on a motorbike. And then eventually, as I did these videos, I got lucky and one specific video essay blew up, and then YouTube started recommending my channel. So today, due to the current nature of the algorithm, I've actually moved all of my non motorcycle content to a second channel. Now I will define the mission of my channel as to provide high quality, soulful motorcycle content with a Filipino perspective in English. Now, see how each of those three separate descriptors helps me to be a bit more unique, a bit more niche specifying where I stand in the motorcycle niche on YouTube. And every day, you know, I still think about how to try different things to keep creating motorcycle content fresh for me while improving my quality, quantity, and reach on the platform. It's something I'm honestly happy to keep working on for the foreseeable future. I enjoy doing this. So what's your version of that? Pause the video now and write down your answers to the questions on screen. And very important, avoid all self critique at this stage. The hardest part of a creative project is getting the ball rolling. So stop getting in your own way. Find your niche, but be careful not to go ultra niche because you want to give yourself room to grow and evolve. Now, if you have any doubts, questions, then don't hesitate to let me know in the discussions below, and I'll do my best to help you. All that said, especially if you're really just starting out, I know all this is easier said than done. So in the next lesson, we'll address limiting beliefs that may be holding you back and could snuff out your passion if you don't address them. 5. Limiting Beliefs: In the previous lesson, we worked on defining the core of your YouTube channel. In this lesson, we'll address the limiting beliefs that can kill your project before it has a chance to be great. Starting with number one perfectionism. The theory of judgment, when it comes to YouTube is understandable. There are mean people out there, and posting videos will increase your risk of encountering them. So the internal logic goes that if you never publish anything, you never make anything bad and never get criticized. But you never make anything good, either. So first, we have to work on not basing our self esteem just on what we make and do. And second, we need to embrace that done is really better than perfect and that you will never please everyone. You can't keep out the bad without keeping out the good. There will be negative but valid feedback, which will still hurt. And for that, you just want to take a breath and not react right away and then see what you can learn from it. But for the worst of the negative people, those who project their issues on you, do your best not to waste any time on them. Don't stew all day thinking of the perfect comeback. It's practically never worth the time. Ignore, delete or block, and move on. The bottom line is put yourself out there wholeheartedly. It's the only way. The quality perfectionist, like me, seek comes from quantity of practice, quantity of putting yourself out there, quantity of trying. And if one video isn't the best, so what? It's fine. Make another. Limiting belief number two is comparison. That is the kind that's simply finding reasons to believe that you're not good enough. And so, why should I try? Never compare yourself at the beginning of your journey with someone who has spent years honing their craft. Everyone has their own journey and their own style. And the sooner you stop judging yours as inferior, the sooner you can focus on how to maximize your unique gifts. Number three is believing that YouTube is too saturated to bother trying. Well, how can you even start if you don't think you have a chance? Don't deprive yourself of the opportunity to discover what you've got. And what's more, YouTube is actually giving smaller channels more of a chance to be seen than ever before through the recommendation system. Number four, is expecting things to come easily. Now, this is a really dangerous one. You know, while there are a handful of seemingly overnight successes on YouTube, for sure, I guarantee you the off camera journey to get there was not made overnight. Expecting things to be easy can only lead to disappointment and then to bitterness and eventually to giving up and blaming everyone else for it. Treat this as a process. Your big break may come all of a sudden, or more likely it could be a slow gradual growth with many, many spurts and surges that takes months or years. What is non negotiable is having such a genuine desire to do this, that passion we've been talking about that you keep at it and never stop making and learning. Your effort will rarely equal your results, but that's par for the course, and it can go both ways. One of the most important concepts I've learned is that of the long tale. A small percentage of successful ventures amidst many attempts, account for most of the channel's growth, especially in the beginning. What I mean by that is sometimes maybe it'll be just one out of every five, six, ten videos that accounts for most of the traffic going to your channel and growing your subscribers. In other words, not every video needs to be a hit, and not every video will be a hit, especially when you're starting out. So we need to recalibrate our expectations. It's likely that in the first few months to a year thereabouts, only one or two videos, among many, may get any traction. But at this stage, every video you make will teach you something and be worth your time. It is data to help you figure out what works. And at the same time, for sure, writing that video taught you a lot about whatever thing you talked about in the video. All of these four limiting beliefs result in the same thing. They snuff out the fire of your passion prematurely. They fool you into thinking you're protecting yourself from disappointment. But what they're actually doing is creating self fulfilling prophecies of failure. If you struggle with these beliefs as I still do, then let's do an exercise called fear setting, invented by author Tim Ferris. I want you to reflect on the following, and it's best if you actually write this all down. It's really different if you write something down because it really forces your brain to process. What is the worst that could happen if you earnestly attempted this? Is it a few negative comments? Or do you fear embarrassment? If you define embarrassment as nobody watching your videos, then who is there to be embarrassed in front of? No, Hey, if it's really bad, you can always block people, and if the mistake was on your end, you could just make another video. Or is it losing money you're afraid of. But you really, absolutely do not need to spend beyond what you're capable of. What is required is time to work on your craft and find ways to make it work wherever you're starting from. Ah. But is it time you're afraid of wasting? You sound like me. Then, think about this. All of the time we waste being consumers on social media would surely be more than any time wasted trying to be creators on it. In fact, studies have shown that getting into the habit of creating is an antidote to social media addiction, all of which is to say. Unless this project will get in the way of fulfilling your most important obligations in life, you have nothing to lose. If you still have misgivings, then let me know in the discussions below, we would all benefit from having a conversation about it. In the next lesson, we'll talk about how to stand out from the crowd so that you can actually earn views and subscribers even as a small channel. 6. How to Stand Out: The previous lesson, we talked about limiting beliefs to let go of as you start your YouTube channel. In this lesson, we'll talk about how to get good so that your content achieves the level of quality needed to stand out. As I mentioned in the previous lesson, YouTube is giving small channels more of a chance to be seen than ever through their recommendation system. But the trade off for that, the price you pay for that chance is your work has to be ready for that opportunity. It's like a rookie athlete always having the chance to come in and make an impact on the game on any given night. Your performance when you do get your shot matters a lot. Now, the YouTube algorithm for all the complaining people do about it, I don't think it's unfair. It just reflects human nature. What I mean by that is naturally, the average viewer will prefer to watch a video that already has a lot of views or is from a bigger channel because there's an infinite amount of content out there, but not an infinite amount of time to watch it. So we as humans, we need a shortcut. So we'll tend to watch videos that have more social proof in the form of existing views and subscribers. That's just how it works. But don't let that stop you. A shortcut to figuring out the kind of video you need to be able to get views early on is really to ask yourself, what's the video that you want to see but doesn't actually exist yet? If you're anything like me, you're an avid consumer of videos similar to the ones that you want to make. But often enough, I find that existing videos, even by the biggest and best channels, they haven't answered my question in the way that I need or in the style I want. So this is our opportunity to gain authority in YouTube even without big numbers to begin with. Now, of course, to make that video, you need two things. It's not a good camera or big lights or whatever. It is the actual knowledge or insight that you're looking for and the skills to make a video that meets a certain level of quality that will make the average viewer go, Hey, this creator is worth following. Both of these things will require you to put in work. And that's why we emphasized passion so much in the previous lessons so that this feels like a fun hobby that you want to pursue rather than a job that you have to do. Take it from me. It is crucial that you look forward to working on your channel because feeling that this is an external imposition will lead to endless procrastination. Instead, you want to be able to roll out of bed, excited to work on this, and you want to be able to get lost for hours in research, thinking, writing, and practice because you love it. And that will over time, pretty much inevitably lead to developing expertise in a topic and to skill in making videos. Now, between these two, I would prioritize investing time in the first one, which is your knowledge expertise in your niche. This is the what and why of your videos. Your goal is to be more knowledgeable than the average person and to bring a fresh perspective or style to the topic. Now, this means a lot of research, trial and error, and skill development in the case of niches like, say, cooking, illustration, anything craft related, sports and fitness, et cetera. Now, here's a secret. If you try things that most people aren't obsessed or curious enough to do, if you're willing to experiment and dig deeper to find the answers to questions, everybody has, but nobody has put in the effort to answer, you will get the views. So be voraciously curious because this is the fertile soil that allows unique ideas to spring up. Going further, you can even look for inspiration outside your chosen topic or medium. What I'm saying is it's hard to be original if you only consume what's in your niche. Don't just watch YouTube, take inspiration from good cinema, good movies for visual style and storytelling. Read a lot of books because authors put in years of work to write them, not just a few hours or days like most things on the Internet. Build a big mental library of ideas that can collide in unique, inspired ways. Take plenty of notes, keep it all in a system like notion or notebooks. And then when you're bursting with all these insights, it's relatively easy to make videos with fresh things to say. Now, when you've taken care of that, then you can focus on the how, the craft of making videos. And with these unique insights, usually unique ideas for style will pop up naturally. And as much as I want to tell you that just shooting yourself in selfie mode on your phone in your bedroom is enough, nowadays, you'll need more than that unless you have a, like, very unique personality. That can be your starting point using your phone. And any video practice is better than none. But again, put yourself in the shoes of the average viewer. Why would I watch a video shot in a dark room that has bad audio when there are thousands of better options? You can use your phone, of course, but learn how to work with light, design your shooting space, and most of all, get good audio. Don't settle for the minimum. Your passion deserves more than that. Making higher quality videos undoubtedly takes more time and effort, but I guarantee you the results are worth it. When you experience the satisfaction of achieving the level of quality you dreamed of, all you'll want to do is to do it again. And a little bit, especially a proper mic, goes a long way. Now, how to get great video and audio is beyond the scope of this class because there's plenty of other classes here, including all of my previous ones that address that. What's important for now is that you realize what it takes and that it inspires you to step up your game. In this lesson, we talked about how to stand out on YouTube. In the next lesson, we'll look at how to consolidate all the things you've learned by working on your class project. 7. Your Introduction Video: Hopefully by now, you're excited to take the first steps on your YouTube journey. Don't waste this opportunity. The key is to do this now. If not today, then the next time you have, say, an hour of free time. From experience, I can say that creative inspiration ebbs and flows in waves of motivation and momentum. It's totally fine if life gets in the way, but it's best to ride this wave while it lasts before overthinking and procrastination break it. I know inspiration alone can't sustain your project, but it can get you started, and it's easier to build a creative practice once you've laid the foundation for it. What I want you to do is to define your channel's unique value proposition and its mission, as we worked on in the previous lesson and state what you can uniquely bring to the table. Write all of this down first if you haven't yet. And honestly, even just getting this written is, I would say enough to say you've completed this class. But to truly finish the learning journey of this class, you can translate that into an intro video. Get on camera and speak for anywhere from 30 seconds to 2 minutes to 5 minutes if you really have a lot to say about what your channel is going to be all about and why we should subscribe. For perspective, that's just about 100 words. If you have to find, you can use hat GPT to organize your ideas. But it's much better that you get used to doing this unassisted. Because honestly, in art and creativity, the good stuff, the unique stuff that stands out comes from really taking the time to grapple with your own ideas. You just need to be authentic and sincere, really, honestly, authentically convey your passion. More than that in the next lesson. But I want to give you some examples to work with. Say, for me, I'd say, Hi, guys. I'm Erin Pala Biab and I'm passionate about motorcycles and the lifestyle they enable. I want to share with you my unique perspective as a filmmaker, rider, and frequent traveler in my beautiful country, the Philippines. What you can expect from me is high quality, soulful motorcycle travel videos and motorcycle reviews and essays on motorcycle lifestyle and more. So I hope you'll follow along because there's so much to discover with the freedom of two wheels and cut. Another example if I were a runner, I'd say, Hi, guys, I'm so and so, Bob. And I started running at age 40 and never stopped. I want to help you get into running the right way, no matter your age or background, because if I can do it, you can do it, too. I've completed X number of marathons and gone to such and such places. And what I've learned is that running is so much more than a form of exercise. It's changed my life. Thanks, Bob. Say, if I'm doing, for example, slice of life vlogs, I might say, Hi. I'm here to bring you common glimpses into my daily life here in my town, where we live a slow life that I think many people will appreciate. Here in such and such town, our lives revolve around the outdoors, family, and being in the moment. I shoot high quality video and sound so you can enjoy playing my videos, whether actively or in the background, while you can just soak in the vibes. I don't know why I said it in that voice. I didn't plan that. But anyway, I hope that helps. If you have any doubts and want more input, again, as always, feel free to ask in the discussions below. By doing so, you're not just helping yourself. You're also helping your fellow learners in this class who share the same concerns. But of course, I understand that many, if not most, aren't that comfortable on camera to begin with, for your next and final lesson, we'll talk about how to overcome that using your own intuition to find your most natural voice on camera. 8. Comfort on Camera, Intuitively: In the previous lesson, we talked about what you need to do for your class project. In this final lesson of the class, I'll share my thoughts on how to overcome camera shyness in a very intuitive embodied way. In my work as a professional filmmaker, I've noticed that non professional talents are so hard on themselves when they're on camera. And what I've realized is that it's not their fault. I think most of us who work in film have never been on the other side of the lens. And so have no idea how to make a subject feel at ease there. Often, we don't realize just how intimidating it is to have a camera, a bunch of bright lights, and basically the attention of every person in the room focused on us, waiting for us to get our lines right, so we can all go home. Fortunately, for you, I guess it will just be you and your camera or phone at home or wherever. But that still isn't easy. Yes, it is true that there are people even with zero experience, who will be more comfortable on camera right away. That's just how it is. It's called talent. But you've just got to start where you are, even if you are able to read lines off a teleprompter, which removes the pressure of memorization. I can't make you sound more natural, and it can actually make it worse because it'll make it obvious that you are reading your lines. In contrast, my favorite YouTubers have what seemed to be an effortless, natural way of speaking that feels conversational and real. That's the goal here, not to be as good as a professional talent, but a sense of ease. I could give you all sorts of tips on specific things to practice, which I have done in my previous classes here. But what I realized is that presenting a learner with too much information in something like this can be counterproductive, and it can lead instead to overthinking, which is the opposite of what we want. So instead, I want you to feel this out for yourself in your body. This is the unlock that we're seeking. You see the discomfort you feel when you're on camera isn't mainly in your mind, like, constantly thinking about how you look and sound. It's physical. It's in your body. Most people I see who get in front of the camera for the first time manifest an instant tightness. Their eyes get dull, their body stiff. They don't know what to do with their hands. They overthink the tiniest inflections and they suddenly can't complete the simplest of sentences. This is what happens when your conscious mind tries to take control of the complex coordination that your subconscious mind is normally in charge of because of the stress of trying to be perfect for the camera. But then think about this. When you're talking to a close friend, do you spare a thought for what your hands and face are doing? No. And yet, we're expected to project that kind of ease on camera by thinking ourselves into it, by analyzing how we're supposed to move, and where to place the accent in a sentence doesn't make sense, right? What's happening there is that, again, your conscious mind, though it thinks it's so smart, is actually really bad at directing the body as a whole. That part of your brain, your conscious mind can only focus on one thing at a time, and it's good at that. So you can do smart things like watch this class or write an email or understand a story. But your subconscious intelligence is incredible because it lets you do amazingly complex things like running, jumping, driving a car, dancing, or hitting a golf ball into a tiny hole 200 yards away, all of it with barely a thought on your part. Think about that. Like, only the most advanced robots in the world can do a fraction of that with a fraction of the fluidity of a human being. But robotic is precisely what we become when the conscious mind takes the wheel when it shouldn't. So the master key that I'm going to give you is simply to breathe. Take your time, sit back, slow inhale. Slower exhale. Even if you've already hit record, don't feel pressured to get all these words out of your mouth immediately. The majority of people will talk too fast when on camera. Breathing works because just like in meditation, it takes you out of your head and back into your body. You know, it also helps laughing at yourself for a sec. Because it helps release any tension in the body. Put on some music if you have to. Anything we need to help you relax and get into something like a flow state. Tell everyone else in the house not to bother you for the next hour if you have to. As with all complex physical skills, too many mind is keeping you from fully expressing your talent. With that as your starting point, you'll find that with regular practice, you will find your voice. And that is key to becoming a creator worth following. So before we wrap up, let's try this again. Inhale. Exhale. A Laugh. Lean back, take a thoughtful pause. Then look at the camera with a little smile and start speaking as if to a friend. Now, doesn't that feel better? A. And with that, you have come to the end of kickstart your YouTube career. In the next lesson, I'll give you some parting thoughts. 9. Conclusion: Congratulations. By completing this class, you've taken a determined, concrete step towards making your YouTube channel a reality. Starting is almost always the most difficult part of a creative project. So the time and energy you invest in here will pay dividends in the months to come. And all it will take to complete the project is the ability to start consistently. I promise no amount of consuming content on social media will ever come close to giving you the level of joy and satisfaction that you will get from becoming a creator. If you're inspired enough to level up your game, you'll find that each of my previous classes here dives in depth into the various skills of video creation from figuring out your camera gear to looking at various examples of good content in many niches, all the way to video editing and tips to get more views. I can also recommend excellent classes here by Marques Brownlee and Sella Moore, both extremely successful YouTubers. You'll find all those links in the class resources below. If you have any more questions, don't hesitate to post in the discussions below or contact me on my social media on screen now. With that, thank you, thank you for investing your time with me, and I hope to see your work very soon. Until then, stay inspired, trust the process, and don't forget to celebrate the small wins. I will see you on the next one. Peace.