Transcripts
1. Here’s the Plan (Trailer): There are so many questions about Instagram
algorithm lately. And way too much advice
online that sounds confident and looks great
on viral carousels, but somehow doesn't work when
you try it in real life. You have every right
to feel exhausted. Because there is
a good chance you are trying to brow on
the platform using the methods and hugs that
expired three years ago. Hi, I'm Kasha Piers. I'm a marketing
strategist and I help businesses and
creatives grow online, which means I don't have the
luxury of falling behind. Because if I do, my
clients will suffer, but aren't creativity
and good ideas enough? Of course, they matter, but there's so much more to it. In this master class, I want to show you how
Instagram algorithms work today and what to do to make
them favor your content.
2. Your Class Project!: Class project. Before you
even hit play on Chapter one, I want to give you your
one and only mission for this class. Over the next 90 minutes, I'm going to throw a lot of hard troops and inside
secrets at you. It's going to be a lot of
information to take in, and I know that when you learn
a bunch of new strategies, the immediate temptation is to try and six your entire
Instagram account. Everything all at once. I am officially giving you
permission not to do that. If you try to change
15 things today, you are going to burn out, and I don't want that for you. So here is your incredibly simple but very
important class project. As you watch these chapters, I want you to actively listen
for your single biggest oh, oh, oh, oh. Moment. I want you to look for that one specific reality check or strategy that makes
you pause the video, rub your shoulders and say, Oh my God, this is exactly
why I've been stuck. This is exactly what
I didn't know before. So when you finish the course, come back right here to the class project section and share just two simple
things with me. First thing, your
biggest takeaway. Tell me what was that one
massive shift for you. Just tell me what
blew your mind. The second thing,
your one promise. Tell me exactly how
you are going to take that lesson and apply it to the very next piece
of content you post, for example, today,
tomorrow or this week. So this is it. Just one
takeaway and one action step. And please don't overthink it. Overthinking is the enemy of creativity and
of taking action. So find your golden nugget, share it with me and with
the community down below. So I can cheer you on
so we can cheer you on, and let's get you growing. Okay?
3. The Reality Behind the Algorithm & Debunking the Biggest Myth: The reality behind
the algorithm, the banking, the biggest myth. Listen, if you are going to
thrive on this platform, the very first thing we
have to do is completely shatter the biggest
lie you've been told about how Instagram works. I see so many creatures banging their heads
against the wall, asking, Why does the
algorithm hate me or trying to find some magic
hug to beat the algorithm. But hey, the first thing
I need to tell you, there is no single
Instagram algorithm. It just doesn't exist. The idea of one
giant wizard behind the curtain machine controlling every single thing you see on
the app is outdated advice. Instead, Instagram is a
massive complex machine made up of multiple
different ranking systems, classifiers, and
processes that are together working together
at the exact same time. In fact, Instagram runs on at least seven
different algorithms, seven. It's a lot, I know. So think of Instagram, not as one single bouncer
go in the door to a club, but as a massive casino with
different floor managers. The managers running
the slot machines, our reels has a totally
different set of rules that the manager running the
high roller poke tables. Stories or the restaurant. For us, it will be the
home fifth of Instagram. If you try to play poker
using slot machine rules, you're going to lose your shirt. Before we break down
these different systems, I need you to understand
why these systems exist. Have to look at Mitas
corporate motives. Instagram doesn't
actually care about making your influencer,
dreams come true, about making your
content creators, dreams come true,
or just helping users discover they love. At the end of the day, Nita lives and die by two metrics to keep Wall Street and the
shareholders happy, average time spent on the app
and ad revenue, of course. That is their entire
business model. Every single every
single algorithm tweak shadow ban
and policy change is designed to serve
those two goals, only those two goals. They want to keep people glued to their screens for as long as humanly possible so they can serve them more
ads. That's it. So now let's get into the more fun stuff because I know that
sounds very brutal. So how do those
different managers actually run their floors? To succeed, you have to
understand that the home fed the explore page reals and stories are not interchangeable. They serve completely
different purposes in the multi algorithm system. Let's look at a few
examples of how these different algorithms
actually judge you. So the first thing, the reals algorithm, let's
call it the discovery engine. It's the algorithm
that controls reels. And it has one main job
reaching new people. It's designed to pull
in unconnected reach, meaning strangers
who do not follow you because it's showing
your content to strangers. It has to be extremely
ruthless about testing video. When you post a real, the algorithm doesn't
just last to everyone. It pushes your video to a small. Listen to a small
test group first. A mix of your followers and non followers on
the Explore page. Usually within the first
ten to 20 minutes, it watches exactly how
the small group reacts. Their reaction is very
important for you. And this specific
algorithm prioritizes watch time and retention
above almost everything else. It tracks precisely how long
people stay on your video. Because of content fatigue. Viewers are reflex, and the
real algorithm knows that. If a viewer drops off, and the first 3 seconds, your post is dead. If they make it past
50% of the video, well, the algorithm gets a strong, really strong signal
to push it further. That's interesting. They
watch it. They don't skip it. It catches their attention. And if they rewatch it. Yeah. That's a really super good sign for the algorithm
for this algorithm. And here is a fascinating twist about the reals algorithm. It also heavily tracks
the share rate. So when someone sends your real to a friend via direct message, system the system treats that as the ultimate
endorsement. It tells the algorithm oh, oh, oh, this is so good. I am personally recommending it to a friend. This is so good. They are recommending
it to someone else. If your real doesn't grab
attention instantly and isn't something people want
to direct message to send to their group chat, the real algorithm will
literally cop you reach. Dropping you from 50 views and
manage to just one or two. The second second algorithm. The home feed and carill the Nurture engine. That's
how we will call it. So now let's walk over
here to the home feed. This algorithm is, of
course, different from real. The Home feed algorithm is primarily built for your
existing followers. It wants to figure out what
the people who already chose who already chose to follow you
actually care about. Right now, carousels. You know, those fancy multi
image posts you swipe through are performing
incredibly well here, but the algorithm is striking a very specific metric saves
and intentional dwell time. Let's say you post a six slide carusel about
how to organize your closet, for example, the algorithm isn't looking for quick
viral laughs here. It is watching to see if people swipe all the way through
and most importantly, if they hit the save button. Save tell this specific
algorithm that their content has long term
reference with the value. If someone saves it, they want to come
back to it later, which means, yes,
you guess it right. More time spent on the app. Furthermore, the
algorithm can actually track the depth
of comments here. It really knows very
well when a comment is just a spammy fire emoji or a
nice pick under free words, and it gives those
almost zero weight. But if someone leaves a
four sentence comment, having a real discussion, this algorithm boosts
your post because you are keeping people engaged
in the comment section. Okay, the next one, the instrument
stories algorithm. It's the retention engine. Okay, this is where people
get really confused. I know they think
posting 20 stories a day will help them go
viral and of course, it won't Story's algorithm is not for reaching new people. It's purely for keeping your current followers
from leaving. It's your tool for connecting
with your current audience. The Story's algorithm doesn't
care about shares as much. It cares about what Instagram
engineers call navigation. When someone taps on your
story, the algorithm, this algorithm tracks their
exact micro movements? Did they tap back to
rewatch the previous frame? That's a massive positive
signal for this algorithm. Did they tap forward
to speed through? Did they tap next
story to skip you entirely or did they exit the app while
watching your face? So if your followers
are constantly escaping the when
your story pops up, the algorithm will stop showing
your stories to people. But if you do something clever, like run a poll or say
something that makes them click your profile picture
to visit your main profile, the algorithm sees those
profile visits and pushes your stories to the front of the line because you are
driving deep interaction. The next one. This search
and explore algorithm, and this is the
interest matcher. Finally, this is an
entire algorithm dedicated purely to
topical authority and search engine optimization, and a year ago, people just tossed the hash tags into a post and
hope for the best. Do you remember these times? Today, Instagram
search algorithm is highly sophisticated compared
to what it was before. This system physically
reads your caption yes, it's AI based right now. It reads the text you put on the screen of your
video, your bio, and even the l text
on your photos to understand exactly what
your content is about. It even uses photo recognition
to scan your content. So if you biosa helping
you live your best life, the algorithm has no
idea who to show you to. But if it says plant
based meal prep for busy people and your video text says free easy vegan recipes. Algorithm confidently
categorizes you. It then matches your
content to users who are actively searching
for vegan meals. So if you drift randomly between fitness,
travel, and cooking. Yes, you arrive, the
algorithm gets confused, categorizes you poorly, and punishes your
reach many times. And the big takeaway from this first fundamental
lesson is that my dear, you have to realize
that Instagram is actually seven
different algorithms, and you have to stop trying to create one
perfect post to have this system and start reading your content like
like a balanced diet. So you post reels to reach strangers and feed the
discovery algorithm. You post interesting
engaging carusels to get safe and feed the
nurture algorithm, and you post daily stories with interactive pulls and things
that make people feel more connected to you to
feed the retention algorithm and keep your
community well engaged. And you make sure every piece
of your text on your screen tells the search algorithm exactly what niche
you belong in. And well, the head on Instagram, you probably know
his name very well, Adam Mosseri has literally
admitted that they push small changes to
those algorithms almost every single day. Yeah, quite often. But if you understand why the machines are keep people
on the to drive ad revenue. And to show people exactly
what keeps them watching, you don't have to chase
strengths so much. You just have to create content that fits
the right system.
4. Corporate Motives vs. User Experience. What Instagram Actually Wants From You : Corporate motives
versus user experience. What Instagram? Actually wants from you. Okay, let's dive
into Chapter two. Grab a notebook, maybe another coffee or maybe not because that
would be too much, and we have so many chapters
ahead. So no, don't do that. But you have to stay
open minded because this is the part where
we take the red pill. Because if Chapter one was
about shattering the illusion and debunking the myth of this one giant algorithm
that secretly hates you, this chapter can be even more brutal because we
are going to look at the reality of what
Instagram actually is as a business to understand how
the app works even better. So I called this chapter
corporate motives versus user experience, and I'm going to be
completely honest with you. I know this is the
chapter that makes people a little bit
un but since you are here to actually rive and build something sustainable on the platform, you
need to hear it. So once you understand the corporate psychology behind the screen, behind the app, you will stop taking low
views so personally, and you will start
playing the game like the person who understands
what it's all about. So let's start with a
massive contradiction. If you listen to the
head on Instagram? Yes, yes, Adam Mosseri, again, he paints a very
specific picture of the platform's ghost. He has gone on the record, saying that Instagram
is not just trying to optimize for how much
time he spent on the app. He claims that if they simply optimize for watch time
like TikTok or YouTube, you would just see
endless videos and never see posts from
your actual friends, which goes against their goal of being a place to connect with
the people you care about. He even addresses the
massive rumor that Instagram suppresses your organic reach just to force you to buy ads. Saying it makes
no business sense because if nobody gets rich, everyone would
leave the platform. He says, yes, he says they are more than happy
to grow engagement organically for one group and sell us to completely
different group. Oh, yeah. That sounds nice and
user friendly, right? But recently, an insider
who used to work on MTA mergers and
acquisitions team liked what is actually
happening behind closed door, and it tells us about
a different story. According to this insider, Mita does not care about
your follower account, and they are not as worried about personal connections
as people might hope. The brutal truth is that the company lives and dies
by exactly two numbers. You already know what
those numbers are average time spent on
the and ad revenue. This is the entire
business model, as I've already told you. So if Mark ca can sit on a quarterly shareholder call and tell Wall Street that time
spent per user is up, the investors are happy, and the stock price goes up. And every single algorithm
week policy change everything. Every update you see
on the platform. Yeah, they ultimately serve
those two corporate goals. We can't forget that
Mita and Instagram, yeah, they play by
corporate rules, of course. And I think understanding this completely shifts how
you should view your content. Instagram isn't a
gallery for your art. It's more like a digital casino. And you are either the person bringing people into the casino and keeping them at the tables or you are the person
making them leave. Your content keeps
users engaged, scrolling and spending
time on the app, MTA will reward you with
reach because, well, by creating engaging content,
you are helping them, and you are also helping them show their community more art. So they are earning
more money because of but only if your
content is engaging. If your content is boring
and makes people close up, the algorithm will
kill your reach instantly because you
are not serving them. You are not making their
corporate goals easier. Okay, but I get so
many questions. Why my reach is so much lower
than it was some time ago. So now let's talk about why your reach might
feel like this and why it might be lower today
than it was a few years ago. We'll hear creators
crying every day about how the algorithm hates
me or Instagram is dead, but the reality is a simple economic equation,
supply and demand. So let's think back
to 2020 and 2021. We are all stuck at home
during the pandemic, meaning the demand for content was at an absolute
all time high. People were scrolling for
hours every single day. Fast forward today, that
demand has plateaued or even slightly decreased as people went back to
their normal lives, and now the lifestyle
is soly different than it was during the
pandemic so many years ago. But the supply of
content, it has exploded. Everybody and their
mom is a creature now, meaning there's a
massive supply of reels, photos, and carusels content of all types being uploaded
every single second. There is way more
competition for the exact same
amount of eyeballs. So this saturation has led to what we call
content fatigue. A few years ago, you could post a generic video with a text
box that said wait for it, and people would actually wait. And today, uses st fruit. They are tired of the same
fake podcast setups with a creator looks off camera into a fake microphone
to look important. They are tired of the
same cap cut transitions, the same templates, and
the same stock bul. Because everyone using
the same formulas, the audience's dopamine curve
has completely shifted. And this brings us to a massive realization about who your competition
actually is. Most people think, for example, let's say I am a fitness coach. My competition is
other fitness coaches. But no, right now, it doesn't work like that. Your competition is in the
other experts in your niche. Your competition is highly
entertaining mean profiles. Influencer first drops
and random means who are grabbing millions of s. Because when someone
opens Instagram, their feed is a chaotic
mix of everything. And for example, your
educational post about how to do a proper push up is served right in the
middle of all that. And you want to thrive
on the platform, you have to constantly
ask yourself, why would someone stop and
watch my videos instead of scrolling to the next meme or watching something
more entertaining? This is why content
has to be very digestible and also
entertainment value now matters
significantly more than raw educational value because
you can have the smartest, most life changing
advice in the world. But if it's boring and hard to consume, almost nobody Okay. And to win on the
platform right now, you have to blend your
education with entertainment. That's what some people
call edutainment. You have to use names,
relatable, humor, and more dynamic pacing to deliver your value in
a way that feels fun, rather than feeling
like a college lecture. Also, let's look at another major corporate
shift you need to be aware of the Instagram's
identity crisis. For a long time, Instagram didn't know what
it wanted to be. As you probably remember, it morphed from a
chronological photo up to a snapshot style stories up
to a TikTok style video up. But going into the
late 20 twentyties, Mita has finally picked
a definitive lane. They know that
TikTok is currently dominating the space for
broad, organic rich. That's where average
people go to randomly blow up and go viral. And Mita, of course, hates this, but
they have accepted. So Instagram is almost
aggressively steering toward being the ultimate business and
conversion platform. So Mita wants Instagram to be the first place where brands, small businesses and influencers target
exit demographics, warm up leads, and convert followers into paying
customers and earn. In fact, they want it so badly, so badly that the feed is actually starting to
feel a little bit like LinkedIn a place where Everyone is selling
something to each other. And Mita is perfectly
fine with that. Why? Of course, Because businesses have money
to spend on ads. And as part of this shift, Mita is incredibly sneaky about how they get
to spend that money. Have you ever noticed that little blue
boost post button that Instagram constantly
pushes to your face? That is what insiders call
the Give me money, button. This is basically a set of training wheels designed to get new creators and
small business owners comfortable with giving
Mita their credit card. They want to condition
you to believe that paying for reach
isn't just an option, but a mandatory requirement, if you want to be seen. But here's the exciting part. You don't have to fall
into the boost post trap, if you understand how to leverage their
automation and system because Mita is actively acquiring and
investing in highly, highly sophisticated
AI automation companies like massive
server systems operating out of St. Louis and Scoredale that mimic
human behavior. Drive engagement. So
they aren't relying on those cheap spammy
bot forms from overseas just to leave
fake mods on your post. No, no, no, those
cheap bots will actually get your account
flagged and banned. So no, no, never do that. Instead, Nita is investing in sophisticated AI that can hold real conversations and
your direct messages, warm up your lease and drive actual sales because they want to eventually
own that technology, that AI technology and sell it back to a business
tool to sell more. For example, direct messages
are now considered to be the absolute digital closing
room for businesses. The algorithm is actively tracking cross surface behavior. This means if a user
watching your real, then taps on your profile
to watch your story. Then finally, sends you a
message and direct message, Instagram system flags that. As a high intensity
relationship. And when that happens, the algorithm will massively
boost your content to that user across every part of the app for the
next 72 hours. So how do we use all of this corporate grid
to our advantage? We stop fighting the current
and start swimming with it. You need to construct
your contents to give Instagram exactly
what it wants. Long watch time and
deep engagement, and you don't do this
by begging for likes. You do this by creating hyperspecific content that
appeals to a dedicated niche. Instagram's AI is now
incredibly smart at classifying users into tiny micro clusters based on their
specific interests. A broad video about
fitness tips is going to fail many times because it is a little
bit too generic. But if a video is specifically about ten
minute morning yoga routines for busy moms with toddlers. The algorithm knows
exactly which highly engaged users
to serve that too. So when you create content, that is highly specific. The algorithm knows who
it should serve it to. The content is
relatable, digestible. People don't just
scroll past it. They watch the whole
thing you created. They save it to their
collection to reference later. And most importantly, they share it in a direct
message to a friend. Is in the exact same situation
as them, for example. So when you trigger
those metrics, you are keeping people
on the platform. You are making Instagram
and Wall Street happy. And in return,
Instagram will open the floodgates and push your
content to more people. Yeah, it will reward
you that way. And I know learning the corporate motives behind the app can feel a little bit cynical at first
because I know it strips away the whole
magic of going viral. And turns it more
into enough equation. But I think that is the most empowering thing
you can learn today because it simply means your success on the platform
isn't based on luck. It isn't based on whether the algorithm randomly likes
or hates you today. It is based on
building a system that serves the platform's goals
while at the same time, serving your own audience. And you have to accept that
you are creating content and posting it on the app
that is designed to sell us. And you have to stop acting
like a window shopper and start acting like the best young store owner
in the building. Okay. Okay, now I have to
ask you how does it feel? I hope you orange to
overwhelm because I have many more things
to share with you. And one quick question. Are you ready to take
this insider knowledge and start applying
it directly to the formats like
your car sales and your reels that the algorithm
is currently favoring? Let's go through the
to learn even more.
5. The 10-Minute Test Drive & The Top 5 Ranking Signals : The ten minute test drive and the top five writing
signals. You have to know. It's so frustrating many
times because I see so many talented creatures per hour of their soul and
heart into filming, editing, and writing
the perfect caption only to post it
and hear crickets. They immediately assume
the algorithm is broken, they are shadow bonds, but 99% of the time, they simply fail the
ten minute test drive because they optimize the
content for the wrong. So let's debunk the massive myth right now because for years, the popular advice was
that Instagram shows your new post to about 10% of your
existing followers first. If those followers liked it, the algorithm would
unlock it for the next 10% and eventually
push it to the Explore page. And that is completely
not true today. And the new reality looks
a little bit different. Instagram does not evaluate your content in one big batch. So when you post a real today, you enter a frantic ten
to 20 minute window where your post is shown partly to your
existing followers and partly pushed out to total strangers on
the Explore page at the exact same time. So think about what
this means for you. A couple years ago, you might post a video and gas 2000 lives in
the first 10 minutes knowing those where
your loyal father is who always support
you, no matter what. Today, you might only get 1,000 likes in that same window, but half of those people
are taller strangers. The algorithm is
constantly testing your content with cold audiences
right out of the gate. And if the initial test
group doesn't react fast, system simply stops
pushing the video outward, and it can happen tually fast. You might be looking
at your analytics and see 50 views per minute, and then suddenly you
drop to one or two views. That is the algorithm deciding
your test drive is over. So how do we survive
the test drive so our video doesn't get stuck
in the low amount of views? How do we prove to the
algorithms that our content deserves to be pushed to the we have to fit
the algorithm, the exact five metrics. It is soving for. And your tall following
count is not one of them. A friendly reminder. The first signal that
measures descent. This is the group
chat sheet code. When someone clicks that
little paper airplane icon and sends your reel to a friend, Instagram treats it as a significantly stronger
endorsement than you, a comment or even a safe. Why? Because a he tells the system this content
is so valuable. Or so entertaining that I am personally recommending it
to another human being. In fact, one study show that a single share
on Instagram is equal to over 250 additional
views for your post. Adam Mosseri, the
head of Instagram, has confirmed that if you
want disconnected reach, meaning views from
non followers, you must prioritize shares
and to get those shares, your content has to pass what I like to call the send test. Before you post
anything, Elephant. Ask yourself these four
brutal questions first. Is this useful enough to
direct message to a friend? The second question, is this relatable enough
for a group chat? The third question, does
it make someone think of a specific person
they can send it to? And the next question
with sharing this make the sender
look smart or funny. For example, if you use a generic meme of a guy
looking angry and captioning, me when I am trying
to grow my business. That's vg and boring, right? Nobody is sharing that. But if you caption it, me having to do 17
different things at once and keep up with
algorithm updates. Meanwhile, my real only got two. Suddenly that's more relatable and that's also more specific. Someone is going to instantly send Dodge to their creator, best friend, the creator bestie, and send and say,
Look, literally us. So specificity
drives relatability and relatability drives shares. Second Sinal Watcht and
the seven second cliff. Watcht is also the
foundation of everything because the algorithm tracks exactly how long people
stay on your content. But you are fighting
an uphill battle. You will decide in
about 1.7 seconds, whether they are going
to keep watching your video or wipe away. If a large chunk of
your viewers are dropping off in the
first 3 seconds, which Instagram tracks
as your skip rate, your post is almost
dead on arrival. Let's assume your hook is great and they make
it past 3 seconds. You are still not so safe
unfortunately because there is a massive phenomenon
happening right now called the
seven second cliff. Be audiences and people in general are suffering from
extreme content fatigue. They get bored, we get
bored incredibly fast. Even if they like you, they tend to drop off around the seven second
mark of a video. I need you to engineer your
videos to combat this. The fix is what I call a
micropattern interrupt. Right around the five
or six second mark. Right before their
brain gets bored. You have to visually
reset their attention. You do this by zooming the camera in or
doing it in cap cat, changing the visual theme, popping up a new text graphic
or adding a sound effect. It joules their subconscious and rests their attention span, buying you another five to
7 seconds of watch time. If they make it part
50% of your video, that is a massive positive
signal to the algorithm. If they it and we watch it. That's huge. That's the biggest positive
signal you can get. Okay, the next signal saves. While has are about
quick relatability, SAS are about this long term
reference with the value. When a viewer, when a
user hits the bookmark, icon, they are telling
the algorithm. Yes, I think this is important, and I need to keep it in my vault and come
back to it later. And this is a massive
signal because it implies future time stand on up. And data shows that
content generating 20 or more saves noticeably increases its total reach by thousands of impressions,
and that's a lot. And the absolute kink format for generating
saves right now is, of course, the carousel. Simple images don't give people a reason to
hit save so often. But the highly engaging, valuable, for example,
six slide carousel does. But, of course,
the very important things you can't use a bring
title on the first slide. Do not write generic things like five tips for better sleep. Instead, use the
promised first approach. Your first slide should say, by the end of this
coarsel will know exactly how to fix your sleep
skedle in seven days. It sounds better,
right? You leverage this leverages loss aversion. The user realizes that if they don't swipe through
and save this post, they are losing out on
a complete solution. So keep your slides simple. One idea per slide or text like you are explaining
it to the third grader. The simpler, the better. Do not overcomplicate it. The next signal
likes pair reach. I know we just spend a lot of time talking about
how shares and sales are more important
than likes and for reaching new people
on the Explore page, that is so true. But the likes are
not completely that. Instagram still uses
your like rate, meaning the percentage
of people who actually like your post out
of everyone who saw it. For a very specific purpose,
nurturing current followers. And Adam Mosseri confirmed that, well, has drive
disconnected rich. So your post being
shown to strangers likes the metric that
still drives follow rich. So not strangers, the people who already
chose to follow you. So if you want your
existing audience to actually see your content
in their home feed, you still need them to double
tap from time to time. This means you still
need to provide those quick open in his making
your audience love, teaching them a quick fat or posting an aesthetic
they appreciate. And the next signal
topical authority. This last signal is the one that 90% of creators
completely ignore, and I really believe this is
costing them massive growth. A Instagram is quietly becoming a highly sophisticated
search engine. A year ago or two years ago, people stopped 30 hashtags at the bottom of the
caption, and that was it. They used different tools to research hodogs and those
tools were frighten. I was also collaborating
with tools that were researching really
good hash togs and it looked completely
different than it does today. So hash tags, barely move
the needle. Now, we know it. Instead, the algorithm relies on search engine
optimization SEO to figure out your
topical authority. The algorithm needs
to categorize you. It actually reads your
profile bio, your captions, the text you physically place on your screen on the
screen of your reels and even the invisible old text on your photos to understand exactly what your
content is about, AS uses very complex
AI systems to do this. And if the system isn't confident about what
bucket you belong in, it will limit your
distribution because it doesn't want to show your
content to the wrong people. It's too costly for them. A costly mistake for them. And let me give you a perfect
example of how to fix this. Look at your bio right now. Does it say something cute like helping you live your base life, direct message for collaps? If it does, you are
failing the SEO task. Nobody goes into the
Instagram search bar and types live your best life. You need to treat your bio and your captions like a search
list. Change it too. For example, plant based
meals prep for busy people. Easy, fatty meat recipes. Vegan plus vegetarian.
For example, that was just one
example for one niche. That just came to my mind. But those are actual high
intent search terms. Take this a step further. When you make a real, don't just rely on your
voice or on your voice over. Put text overlays on
the screen that says free easy vegan recipes because the algorithm physically as that text to index your video. And the system looks at your last nine to 12 post to define how to categorize
your whole account. If you drift constantly between posting about your
dog, your vacation, and your vegan recipes, the algorithm gets confused, trips your topical authority, and punishes your reach. So stay consistent within
your specific perspective.
6. Beating the 7-Second Snooze: Beating the seven second snooze. Okay, we've already talked
about watch time for a bit, but I have so much more to
tell you about it because it's the absolutely
important currency in the modern attention economy. So right now, Instagram SEU has confirmed that watch time is the number one ranking
Sinon driving distribution by a massive margin. So what does it mean for you? We are officially in the Netflix era of
short form content. Instagram doesn't just want
to push a single video. They want to push
viewing sessions that keep people glued to the screen. But to get the algorithm to push your video to the masses, you have to survive a
psychological obstacle course that is happening in
your viewers brain. So let's break down
more in detail how to keep your eyes glued to your
content step by step. Okay? The first thing, the seven second judgment day, ski break. So before we even get to
the seven second mark, we have to talk about
the very first hurdle. When your video pops up
upon someone's screen, you do not have free seconds to casually introduce
yourself. Hi, I'm Kate. And today, I will talk about marketing insights because
I'm a marketing strategist and you do not have time
for this kind interaction. You do not have time to say, Hey, guys, welcome
back to my series. Data shown that US
decide within about 1.7 seconds whether they are going to keep watching
your video or swipe away. So less than 2 seconds informs the entire subconscious
decision to give you a chance or banish you into the
so as you already know, because we've already talked a little bit about it in
the previous chapter, Instagram officially tracks
this as your skip rate. So the percentage of viewers who abandon your video within
the first 3 seconds. So if your audience is dropping off in those first 3 seconds, your post has significantly
lower chances for going viral and getting
high amount of use. And from there, every other
metric suffers because you are working with a tiny fraction of the audience, you
should have hat. And you want to aim to keep
your skip rate at around 20%. Let's keep it realistic. If you look at your
retention graph and see that 60% of your viewers left
in the first 3 seconds, do not blame the algorithms.
Blame your hook. There was something wrong
with your hook that made the people
leave and Oh, video. So how do we fix this instantly? Firstly, cut your dead space. At at the beginning
of a video is number one kilo of a real performance right now from what
I've observed. If you hit record, take a deep breath and
then start speaking. The viewer has already
scrolled past you. Cut that breath out and you're editing up in Cup
cut, for example, you need to be talking the literal milli seconds,
the video starts. Okay. The second thing, use the human element
hug a recent study of 10,000 reals found
that just having a human face appear
on the screen in the first 3 seconds
improves retention by 10%. That's a lot. And
speech based videos where there is a
human voice speaking. Rather than just
a trending song, see a 25 increase in watch time keeping people around for up
to 10 seconds on average. So in a way today's era. The takeaway is simple, I think. Humans connect with humans. If you are hiding behind
l footage and text boxes, you are playing Instagram
growth on hardbod. Show your face, use
your voice and start speaking to multiply your
chances for success. But let's say you nail the hook. You showed your face. You had a killer opening line, very good hook, and they
watch the first 3 seconds. You are safe, right? As you
already know, run you aren't. Because we have this seven second cliff I've
already told you about. And even when creatures have a great hook that
grabs attention, there is a massive
consistent drop off in viewership that happens right around the seven second and you already
know why this happens, and we already know
the psychology of the audience because
content fatigue is right now incredibly real because supply of content
is at an all time high, and people's dopamine curves
have completely changed. So they get bored. They swipe. And as
I've already told you, you have one very strong idea that really works
wonders for my clients, and this is the
micropattern interrupt. So this is just a
friendly reminder from the previous chapter. You have to literally wake their brain up right
before they get bord. So we do this using
what I call a micropattern interrupt
or a secondary hook. So remember about including a sudden visual or audio change. This could be even a jump cut. Okay. Okay, let me
give you an example. What it looks like in practice, there is this creature
who was stuck and then suddenly started getting
millions of years. If you break down
his viral video, he doesn't just use one hook. Want to lose weight healthier. Let me put you on mounted In the first 3
seconds of his video, he uses seven letter cuts. That is seven secondary hooks or visual changes immediately. In a 32nd video, he uses more than
30 secondary hooks. But there is the most
crucial piece of advice I can give you right now. Do not just blindly
stack random effects, explosion noises, and cody
cuts on top of each other. That is called retention
editing style. And if you overdo it, you will actually overload their brain and force them
to swipe away. Anyway. So you have to let
the video breathe. It's all about this
intentional pacing. Going back to that
creator's viral video, after he hits the audience
with seven quick cuts at the very beginning to g their retention, he
completely stops. For the next 7 seconds, he doesn't use a single ct. He uses a few slide zoomins
to keep it dynamic, but he gives the
viewer's brain a moment, a moment of breathing room to actually absorb the
information he's sharing. So look at it that way. You are like the deja controlling
the energy of the room, at them hot at the start. Reset their attention at 5 seconds with a
pattern interrupt, and then let your actual value breathe so they can
learn from you. And this is the holy
grail, I think. The holy grail, re watchability. If you manage to use
these pacing tricks to get people past the
50% mark of your video, the algorithm gets
a very strong sign. Your video is good. Good job. But don't just want
a strong sinl. We want a very good signal. If someone watches
your reel twice or loops it without
realizing it, this is the holy grail
for the algorithm. How do we engineer rewatches? Yes, you build a
loopable structure, oopable what the word. The easiest framework
for this is hook value ending that seamlessly connects
back to the beginning. For example, if you hook was, this is the secret too. Your final sentence of
the video should be, and that is exactly why. Because the video instantly
loops back to the start. The viewer's brain hears. And this is exactly why
this is the secret too. It flows so perfectly that they are usually
two or 3 seconds into their second viewing
the real before they're even realized
the video restarted. And another brilliant
tactic is splitting your value across rapid fire
lights or text overlays. One creator found massive
success by keeping her videos around 8 seconds long and flashing different phrases
or text on the screen. Because the text
disappears slightly faster than a normal person
can read it in one sitting, it forces the viewer to rewatch the video to catch
all the information. More rewatches equal
more watch time, which equals higher reach. So putting it all together. I know all of this may
sound incredibly technical. You might be sitting
there thinking, I just want to share my
passion with the world. Why do I have to become a
behavioral psychologist? I guess I completely get it. And it's completely valid
to feel overwhelmed. But try to look at it that way. I believe you very strong
value to share with the world. And if you don't package
it in a way that respects how exhausted and
distracted the audience is, your value can remain invisible, and we don't want
that because you aren't just competing with
other people in your niche. You are competing with thousands
of AI generated videos, funny dog means and highly
produced influencer content. You are fighting for a silver attention in
a very crowded room. So before you post
your next video, your next reel, ask yourself. They cut did that
at the beginning. Is my face on screen to
build a human connection? Did I add a Zoom or a
text pop up at the five, six, seven second mark
to beat this new task? Does the end of my video flow smoothly back into
the beginning? Those questions are super, super important right now.
7. Making Carousels Cool Again. Structuring Them for Saves!: Making causals cool again. Now we will also talk about
structuring them for sales. I hope I am about to save you from the creater burnout truck. Right now, you are probably looking around
Instagram and thinking, if I don't post a
perfectly edited, fast paced video every
single day or the other day, my account is about to get
stuck and I won't grow. And that is simply not
true. Not necessarily. Because we also have another very useful format that is writing right
now, carousels. Those multi image posts
that you swipe through and they are making a
massive undeniable comeback, but only if you structure
them correctly, we are seeing data showing that carousels
are currently eating reals lunch when it comes to getting pushed to non follow. That's how you grow and
that's how your posts are being discovered
by new audiences. To prove this to you, I want to take you deep
into the trenches of what actual social media managers are discussing behind
the closed doors. On the forums where the real
professional stock strategy, the data they are sharing about carousels is really
mind blowing. There is this brilliant
case study from one social media manager
that shared history who run quiet six month
experiment across a dozen different
client accounts ranging from e commerce
to local businesses. For half a year, they completely stop posting static
single image photos. Instead, they replace those single images
entirely with casts, and they kept the
exact same topics, the exact same posting times, and the exact same
caption style. And the results across
every single count was mind blowing by simply
swapping to the cost format. Their average reach
went up by 18% to 35%. But here is the metric that absolutely shocked
them and shocked me, their sales were two
to four times higher. And the amount of
people who visited their main profile directly from the post noticeably increased, especially on
educational content. And the comments become deep. The conversation
also became deeper. And yeah, the discussions and the comments were
there rather than just quick Mogi s. So
why did this happen? It all comes down to understanding
what Instagram values. It always comes down to this. So let's discuss the psychology of the safe and
intentional dwell time. As we discussed in
the earlier lessons, the algorithms ultimate goal
is keeping people on the. And right now, saves are also
currency for growth because the signal to the algorithms that people want to come
back to your content later. And a single static
image or static photo. Simply don't give a user a reason to hit that
Bookmark button. You look at the photo, you double top it, and you move on
most of the time. But a carusel acts like a mini
book or a reference guide. The algorithm absolutely favors carusel because they
force dwell time, effectively turning your
educational content into a massive retention metric rather than just a
quick visual hook. And here is a brilliant insight. It's not just about this
passive dwell time, but intentional dwell time is very important
for the algorithm. So when a user actively uses their thumb to swipe
through five, six, ten slides of your content, they are making this
conscious choice to stay with you to stay and swipe
through this carusel. And the algorithm, the
carousel algorithm reads that physical swiping
action completely differently than it reads someone who
just happened to pause met scroll while staring blankly at a photo at a single photo. And swiping is a massive
green flag to the algorithms. The rich recovery
hog the 50 50 split. Your video, if your real has
ever completely changed, you are not alone. I think so many creators got
frustrated because of this, and I know it's
really depressing. And listen, in another
massive redthread where creators were
panicking about their real reach
suddenly dropping from 80% non followers
down to just 20%, and strategist dropped a
golden nugget of advice. They note that because sales are weighted so incredibly
heavily right now, Carousells are
generating them at a much higher rate than reals. And these strategies took two of their struggling
accounts and shifted the strategy from
posting 80% videos, reels to 50 50 split between
reels and carousels. The result, their non flow reach recovered by 60% within
just three weeks. That's very quickly. So if you are
exhausted by reals, if you are exhausted by video, carousels are a great solution. But of course, you can
just slap some text on a background and
expect it to go viral. You have to engineer it
for human psychology. The promise first COV slide. That's how we will
leverage loss aversion. Let's talk about how to
actually create these things, starting with your CO slide. COV slide is your hook and
the biggest mistake I see creators make is using boring
listical style titles. If you are a fitness
coach, for example, don't make your face slide, say, five tips to lose weight. That is generic boring and nobody cares anymore
because it's too like, you know, generic
magazine from 2020. Instead, you need to use what strategists call the
promise first approach. Your first slide needs to hit them with a massive
undeniable outcome. So change the title too. By the end of this carusel, you will know
exactly how to lose 15 kilos in three
months, for example. Do you feel the difference
in that phrasing? This very specific approach works like magic
because it leverages a powerful psychological
trigger called loss aversion. When the viewer
reads that promise, their brain
subconsciously, of course, realizes that if they don't
swipe through the carousel, they are actively missing out on the exact solution
to the problem. So users will swipe to avoid losing out
on the information, not just to gain it. You are forcing their
curiosity to take over. The problem inside,
so what structure. Now that you have them swiping, how do we structure the
need of the car cell. Going back to that six
month ready experiment, the agency owner found that the absolute best format wasn't
a standard ten tips list. Instead, the highest
performing carousels followed a very
specific narrative. Problem inside, so what? They split this method, this narrative across
five to seven slides. On the first couple of slides, introduce the problem
they are facing. Then you drop the inside the moment that shifts
their perspective. Finally, you hit them with the somewhat the
actionable takeaway, all the exact steps they
need to implement today. So when you design your slides, you must follow the third grader rule, a
friendly reminder. You shouldn't ever
overcomplicate your language. That is a very common mistake. Write the text on your slides on every slide as if you are explaining the concept
to a third grader. So use short text, put only one single
idea on each slide and establish a strong
visual hierarchy. So it is incredibly
easy to skim. You know, no fancy, complicated, sophisticated words and
massive paragraphs of text. No, that won't be user friendly. If you structure the
carousel like a story where curiosity is built into the transition from
one slide to the next, your saves will go absolutely higher and
they can go crazy. Second shot re ranking secret. Okay, here is the massive
algorithmic secret about carusels that makes
them incredibly forgiving compared to reels. Instagram will actually rank
carousels post over time. If you post a reel and the initial test audience
doesn't like it, that video is usually
dead in the water, but carusels get
a second chance. If a user scroll scrolls past your carousel in their feed
and ignores the first slide. Instagram system will often give you another shot hours or even days later by showing
the same user the second slide of your
carousel in their feed. And because of this unique
re ranking feature, the takeaway is very clear. You have to make every single
slide with topping on. Not just the cover, not just the first slide with
the hook, with the promise. Every slide needs to be
visually striking and punch enough to grab attention completely
out of context as well. Beating the production
time battle neck. Okay, now I know what
you might be thinking. Okay, okay, Kasha. This sounds amazing. But designing seven slides
and Canva takes me forever. Don't have time for this. Yeah, I feel you, and that is exactly what stops most creators,
to be honest. I think the massive
reason people skip creating carusels isn't
because they don't work, but because creators believe the production time is too high. For example, the
agency owner from Redit who run this six
month experiment admitted that designing
carusels is to eat up 45 to 90 minutes
per one carusel. But once production time
stops being the bottleneck, carousels just become your
default way of posting. And that's why you have to just get used
to creating them, and then you will be able
to create them quicker. You have to systematize
your workload. And I think you really can bring your creation time
down from 1 hour to, for example, 15
minutes for carousel. You can build incredibly
simple repeatable templates. So don't let the fear of
graphic design stop you. Pick free simple brand colors, pick your favorite bold font. Make a master template
and val figma, and just duplicate it every single time you want
to pose, of course, with some modifications, and
the value of your words, of your thoughts
matters infinitely more than having
complex, crazy graphics. So the big takeaway. I really love carsels and they also work wonders
for my clients. They are fitting the algorithm, the exact retention and safe metrics it is
thought and for. So here is your homework
for this chapter. Take the script from your best performing
real or a topic you know your audience
struggles with deeply and break it down into
that problem inside. So what framework? Give it a punchy promise first title slide that
leverages loss aversion. And remember to keep
your text simple like you are talking to a
third grader and post it as, for example, 67 slide el. Observe allse what
happens to your saves? I promise it really can change how you view
content creation.
8. The Secret to Good Comments & The Algorithm's Comment Filter: Secret to good comments and the algorithms comment filter. I know for years, social media gurus have been
shouting from the rooftops. You need more comments. Help people to comment below. Join engagement paths if you don't have an
engaged audience, and creators have been obsessing over getting
people to drop a quick, nice pick or firemod on
their post thinking that a high comment count was the
magic ticket to go viral. And of course, the times has changed and I need to be
brutally honest with you. That advice unfortunately
is that in fact, if you are still playing
by those old rules, you can be actively hurting your account because the
algorithms have evolved and they have developed a highly sophisticated
common filter that can instantly sniff out
the difference between a real community and
desperate engagement bite. Let's dive into the fascinating, sometimes harsh reality
of how Instagram actually grades your
comments today using direct insights from the head of Instagram aasigan and data pulled straight
from the strategist who are testing this
stuff in real time. The big comments on
our ranked last. Let's start with
this reality check. Recently, a creative
strategist on redi who manages personal brands
for coaches and founders. Share massive breakdown of Instagram's new
algorithm update. They noticed a widespread
reduction and reach across their clients and realized the old strategies
weren't working anymore. Luckily, Instagram
actually started showing metric breakdown with personages inside
the insides of reels revealing exactly
what they prioritize. And the new priority order. Number one is your skip rate. How many people leave in the first 3 seconds,
as you already know. Number two is your share rate. How many people D, your pose, and number
three is your rate. And comments are now
ranked last in priority. And these strategies
explicitly note that if your entire strategy has been built around
driving comments, through calls to action like begging people to just
comment a single word, for example, that approach has lost most of its
algorithmic leverage. So if you are relying
on people dropping a random Mogi just to
boost your numbers, the algorithm essentially
doesn't care anymore. The spam filter,
the free word rule. Now I know you might be
panicking and thinking, wait. So I shouldn't try to
get comments at all. What do you mean? And, no, that's not what this means. Comments still matter,
but the algorithms now heavily filter for
quality over quantity. So back in the day, people used engagement
pots, you know, those massive group chats where hundreds of
creatures would agree to go comment on each other's post the second day they went live. They would leave lazy
comments like, Oh, love this or drop
free flame EmOGs. And Instagram's engineers
aren't stupid, okay? They build a filter to
detect this exact behavior. So data analysts tracking thousands of posts
have the use that comments under free width have almost zero value
for the algorithm. Instagram views a simple, nice pick or a string of emodis
as spam on the flip side. Commands that contain
four or more words generate real
engagement signals. Because the algorithms can
literally read the text and determine that a user took the physical time to
type out a thoughtful, you know, engaging sentence. So if you are having a genuine back and
forth conversation with your follower
or a non follower, shorter replies are okay because the sheer quantity of the continuous exchange
works in your favor. But as a general rule, you need to be prompting
your audience to leave actual full sentences
if you want the algorithm to care
in favor your content. Conversation depth is more
important than comment count. This brings us to a massive brilliant insight
from the depths of ready. A social media marketer recently pointed out
that everyone is missing how heavily Instagram is currently waiting
conversation. So it's not only about
getting a comment, but about whether that
conversation continues. Pass one or two replies. So if your post sparks actual questions and
back and forth dialogue, instead of just
passive consumption, the algorithms
reword it massively. In fact, pose that trigger. This kind of deep
conversation can sometimes outperform pose with highlights when it comes to total reach. And I've seen that many
times in my client works. And another strategist
I know validated this. Nothing that posed with
real human conversation keep circulating and stay
alive significantly longer, their lifespan is longer. I know it sounds good, but how do we actually spark this kind of conversation
I think one of the top strategy
for this is posting controversial reals or
unpopular opinions. So I'm not telling you
to be rude or offensive, but from time to time, you need to take a firm stance
on something in your each. You need to stop making your content vanilla and
try to please everyone. Because when you post
an unpopular opinion, People who strongly disagree
with you are going to hop into the comments to tell you
exactly how wrong you are. And guess what, the algorithm
loves that engagement. Then the people who
actually agree with you will also jump into
the comments section to defend you and argue with the people who
told you you were wrong. And suddenly you have a massive multi reply debate
happening under your post, creating incredible
conversation depth that signals to
Instagram algorithms. People can't stop
talking about this post. Keep pushing it to
the Explore page. The Begling effect
authority Meter. And here is also
the secret about the command filter
that most creators, I think, have no clue about. Instagram judges the authority of the person
leaving the comment. To imagine it better, you can think about how
Google runs websites. If a tiny unknown blog
links to your website, Google doesn't care much. But if the New York Times
links to your website, Google sees that as a massive endorsement
and boosts your ranking. And Instagram treats comments a little bit like SU
Beck Links right now. If a random both account
with no profile picture, zero follows and
low quality content leaves a comment on your post. The algorithm assigns that
comment very low value. It knows it's likely
a spam or but butch. But if a verified influencer
or a massive brand or a highly active user with a great engagement history
leaves a comment on your post. That comment on your post, that comment carries significantly more
weight in the algorithm. When you get attention from big accounts, from
improved accounts, Instagram assumes your
content must be high quality, and it reverses you. So this means in a shortcut, you need to be
actively networking. Leave real authentic,
thoughtful comments on other creatures
profiles and your niche. When you do that, they are more likely to come back
to your profile and leave a high
authority comment on your content in return. The secret is your goldmine. Okay, now let's talk about
search engine optimization. I know it sounds a
little bit boring, but stick with me because this really can be a
game changer for you. And most people think the comment section is just for exchanging thoughts
and for chatting. But listen, according
to Adam Mosseri, of course, the
head of Instagram. I always have to add this. The common section is actually the first most important
place the algorithm looks to find SEO keywords to figure out what
your post is about. If you want your
post to show up when people search for
easy vegan recipes, you need those words associated with carousel or with your reel. You can't control.
What you fellows type, of course, but you can't
control what you type. So here is the brilliant hack. Immediately after you post, for example, a reel, leave a comment on your
own post that includes your target quiz or ask an open ended question
using those qs. Then pin your own comment
to the top of the section. Pinned comments are
more likely to get les, get red, and get replies. Because of this, the
algorithm weighs thinned comments more
heavily than other commands, so effectively feeding
your SEO keywords straight into Instagram's
search engine. Contextual search, the
white late effect. Okay, we are going
to take this SEO concept one step further
into the future. Instagram search
capabilities are getting incredibly advanced and the
command section is the key. A very recent interview, Adam Mosseri revealed that Instagram is
developing technology to surface content based on
the context around the video, which is almost always
found in the commons. He gave an incredible,
I think, example. Imagine there is a viral
meme going around featuring a picture of the actor Walton Goggins from the TV
show the White Lettuce. If you post that mem, the video itself might
just be a funny face. The algorithm has no
idea why it's funny. But if the people in your comments section start
typing things like OMG, this is literally Episode
seven of White Lettuce. The algorithm reads those
comments, connects the dots. Figures out the
context of your video. Then if someone goes to the Instagram search bar and
types white Lattice meme, the algorithm will actually
surface your post even if you never wrote the words
white Lattice in your caption. So the comments literally index your post for the search
engine in that case. And Instagram is
actively trying to create prompts at the top
of the comment section to help user explore explore these connected dots a
little bit like Tik Tok. So Masary confirmed that while they currently look
heavily at the caption, video text and audio, they are also aggressively
moving towards understanding the full context of a post by reading the conversation
happening beneath it. So that's a very important
information for you. The CTA Shift W A
comment the link. Okay, so before we
wrap up this chapter, I have to address the
elephant in the room. You have probably seen
thousands of creators saying, Coman the we guide, and I will DMU the
link to the guide. This is done using automation
tools like many chart, and it is a massive trend. It has been a massive
trend for a while. So when a user is in
a deep Doom scroll, hyping one single word is the lowest effort
action they can take. But remember what we
learned at the beginning of this chapter from the
strategies I told you about. Commons are now ranked lost in priority for
algorithmic reach. And we know that one
word commons are treated as low value
spam by the algorithm. So does this
strategy still work? Yes, but you have to
understand why it works. You should no longer
used the word link, expecting it to
magically make you real go viral on
the Explore page. That one Wd command isn't giving you algorithmic juice. No, no. Instead, use this strategy purely as a sales and
lead generation tool. I think right now, the direct message is the
ultimate digital closing room for businesses and for content creators who are
selling their products. So you are trading raw algorithmic ad for
highly qualified lead, and when they comment
that single word, your automation instantly sends
them at the M moving them off the public feed into a private one on one
sales conversation. If that user watches
your real and then engages with you
in the direct message. Instagram tracks that cross surface behavior and flags your relationship
as high intensity, which means they will see more of your
content in the future. So the big takeaway
from this lesson, if you want the algorithm to
reward the comment section, you have to treat
it dinner party. You don't invite people over
just to have them walk in, yell cheese and then leave. You invite them over. You have deep, meaningful,
multi layered conversations. And that's valuable time, and you also want that
on your Instagram. And you need to ask specific thought
provoking questions that require effort
with minimum response. Okay. The second take a firm slightly
controversial stance to foster debate and massive
conversation depth. The next thing, pin your own
keyword rich comments to fit the SEO search engine and the first step engage with
other high authority creators, so they bring their begging
weight to your post. And I really believe and I observed that in my
client work that when you stop treating your
audience like a metric and start treating them
like conversation prons, the algorithm will notice.
9. Tracking Story Navigation Metrics : Tracking story
navigation metrics. Honestly, this is also the
area where I see creators living money engagement and community building on the table. And I watch so many people treat their Instagram stories like
a digital dumping ground. They spent hours perfecting
and polishing a real. But when it comes to stories, they just lazily repost a name, drop a link or post a blurry photo of their
lunch without any context, without any text on it. And they wonder why the
story views are stuck at 50 people while their reels are getting
thousands of views. And to thrive on
Instagram stories, we have to flip your
mindset right now. That's how we can
describe this ecosystem. Reels are for
reaching new people, carusels and photos are for your existing followers and stories are for keeping
those followers from living. They absolutely not
interchangeable and they serve completely
different purposes for the algorithms. So accounts that
post consistently to stories see
meaningfully fewer and follows because stories
keep your existing obviously warm while your
reals pull new people in. So if reals are the first date, stories are the long
term relationship. And the algorithms has a terrifyingly precise way of measuring exactly how healthy
that relationship is. Okay, let's discuss
the micro movements, how the algorithm actually
grades you and your stories. Okay, so let's dive into some insider
information that was actually leaked on red by someone who interviewed
Instagram engineers, and they revealed
that story views increase and decrease based
on two massive pillars. Navigation and interaction. We need to talk about navigation
first because it is the most misunderstood metric on the platform on
the app, I think. When someone opens your story, the algorithm isn't just looking to see if
they viewed it. It is physically tracking the micro movements of
their thumb on the screen. It is watching for specific navigation
metrics, the backtp. This is when a followy
physically taps the left side of their
screen to swipe back and rewatch your last story or to rewatch someone
else's story they just saw before you and this is an incredibly strong signal. It tells the system, wait, that was so interesting
or packed with so much information that the brain needs to
process it a second time. The foward top. This means the following top
the right side of the screen to skip to your next story
and the next story swipe. So this is when the viewer physically swipes
the thing across the screen to completely
skip the rest of your stories and move on to
the next creator's stories. And the exited metric and
this is the one we all hate. This is the brutal one. This means the follower
literally close the Instagram up or swiped out of stories entirely while looking
at your content. If your followers are
consistently closing the up, the second your face pops up, you are sending a
massive red flag to the algorithms that your content is driving people
off the platform. Now here is the
absolute wildest part of this navigation metric, and it brings us back to the Mitas corporate motives that we talked about
in Chapter two. You would think that
people tapping forward or skipping to the next story
would be a bad thing, right? Because Oh, it means they
are skipping your content. But the red insider
revealed a shocking truth. If your stories have a
high volume of forward, and next story navigation, Instagram will actually push your stories to more
of your followers. Why? Because Instagram wants users to stay in the story stop. They want people tapping and swiping rapidly and
constantly all the time. Because every two
or three stories, they can hit that user
with a targeted arch. If your content
keeps their thumb moving and keeps them
inside the story ecosystem, you are facilitating ad revenue for the corporation
and the algorithm will reward you by putting your little circle at the front of the
line. Yeah, I know. And the ultimate growth hug I have to share with
you profile visits. While keeping people
tapping is great, there is one specific
navigation metric that acts like a shot of adrenaline
for your story views. The Insider, which
confessions I've read, note that if your followers, visit your main profile
directly for your story. That particular story will receive a massive spike in use. They note an example where a single story generated
34 profile visits. And as a direct result, it became their most
story by a landslide. So I want you to start actively
biting profile visits. You need to do something in your story that is
worth a profile visit. How do we do this? You
can use curiosity. Imagine you are a
fitness coach again. So don't you just post
a story saying, Hey, guys, I have a new workout
program, Link in Bio. Because that's boring, right? Instead, post a story of a client's insane
before and after photo, but cover the face and say, I literally can't believe what my client Sarah
achieved in 60 days. I just pinned her
full daily routine to the top of my profile grade. Go look at the first post
to see what she did. And what happens, you just created and irresistible
curiosity gap. The user reading this, immediately taps
your profile picture in the top left corner of the story to go to your
profile and see this post. And of course, the algorithm registers that profile
visit from the story and flags your content as highly engaging and
instantly pushes your story to the front of C for the rest of your body wiz. Building interaction chains. Navigation is just
half of the battle. The second pillar of story
success is interaction. Instagram has introduced all of these incredible
stickers, pulls, question boxes,
quizzes, and sliders, and these aren't just
cute little decorations. There are algorithmic triggers. When your followers interact
with these features, Instagram system registers that your audience isn't
just possibly watching. They are actively engaging, which causes the algorithms to push your content even more. One of the strategies I found introduced
this concept called cross surface behavior because Instagram is no longer just looking at your reals in a vacuum or your
stories in a vacuum. Algorithm is now actively
tracking how people interact with you
across the entire app. So if your follower watches
your reel on the public feed, then taps your profile
to watch your story, then replies to a
poll in your story and finally ends up
sending you a DM, you have just built serious
relationship depth. And we call this an
interaction chain. So if a follower taps a poll, then replies to a question
box and then clicks a link, Instagrams a Yi,
flags that exact user as having a high intensity
relationship with you. When that happens,
the algorithm will massively boost
your distribution your content distribution
to that specific user across every single surface of the app for up to 72 hours. You aren't just fighting for
a spot in the fed anymore. You are staying top of mind
everywhere. Be of that. So what is the practical
application of this? You need to give them
something to click on. Your daily rhythm as a business or content creator should include
interactive stickers, for example, every day or every other day to keep those
interaction chains active. Ask a question, run a poll, make them vote on your outfit. Just get their sum to
physically touch the screen. The new post trap. Okay, I need to address a massive mistake that almost every single
creator makes, I think, because you spend hours
polishing and creating a new real carusel and
you post it to your feet. And then instantly, you click the little paper airplane icon and share that new post
directly to your story, maybe covering it
with a new post, give or sticker to try and
force people to go click it. You think you are
being smart marketer and driving traffic. But I'm telling you right now you are actually killing
your story views. Yeah. Because we have
direct confirmation on this from Adam Musseri
in the recent interview, he explicitly addresses
this strategy. He confirmed that we
sharing your feed post to your story does get more
clicks on the post, it has been shown to decrease
your overall story views. Why? Because it's boring. Say said that while they don't artificially suppress
stories just because they have a
fed post in them, those types of stories are often quite not as interesting as other stories
to the audience. So think about it from your
followers perspective. They tap on your story, wanting to see a face, wanting to read some original
unique thoughts from you, maybe wanting behind
the scenes content, wanting a genuine connection. Instead, they are
hit with a lazy post they probably already
scrolled past in their feet. So what do they do? They top next story or they
exit the app entirely. Which tank your
navigation metric. So here is the golden rule. If your goal on a
particular day is to maximize your
feed post views, then go ahead and share
it to your story, but you have to accept that your story views
will drop that day. However, if your goal
is to build Deep trust, maintain high story
views and foster that high intensity
relationship, do not share feed
post your stories, not directly using
the share option. Okay? So let your stories
the actual stories. The funnel, moving from
public to private. Okay, to wrap up your head around why stories
are so powerful, you have to understand the
modern Instagram sales funnel. The winning tactic right now
is a very simple funnel. Reels are for discovery, getting found by strangers, stories are for trust, showing people that you are relatable and your
direct messages are for closing the deal and for these one on
one relationships. So the direct message for many businesses and
content creators is your digital closing room. You don't sell in the
common section of a real. You sell in direct messages. Also thanks to the
automation tools. And stories are the
absolute best bridge to get people from being
a passive viewer into a private conversation. So when you post daily
behind the scenes content, you are reminding them that
you are a real human being. People want to buy from people, from relatable and
authentic people. So when you share a client
testimonial to your story, or you show messy messy, unedited reality of your day, you are building this trust that really is required
to make any sale. Okay, so your action plan. I know this all is a lot
of psychology to take in, but I promise you that once you start treating
your stories like a highly tracked
interactive video game rather than a dumping ground, your engagement will go up. So here is your homework to put this into practice immediately. For the next seven days, absolutely no sharing your
feed posts to your stories. Let's reset your
baseline views. Okay. The second thing.
Every single day include at least one interactive
sticker in your stories, a pull, a slider, or a question box. Force your audience
to tap the screen with the thumbs and build
those interaction chains. The first thing, the
profile visit bite. I want you to run
one story this week, specifically,
specifically designed to get people to visit
your profile. Tell a half story, share a crazy result, or tease a massive
announcement and explicitly tell them tap my profile picture
on the top left. To see the answer
on my main grade, you have to visit my profile. And then watch what happens to your views on that
specific story. When you master these
navigation metrics, you stop fighting the algorithm and start feeding it
exactly what it wants. Engage active users who
never want to close the.
10. Why Digestibility Beats Production Value: Digestibility beats
production value. I hope this chapter
is going to take the heaviest weight of your back because I've talked
to so many brilliant, talented and passionate
creators entirely paralyzed by the idea of
continuous content creation. They look at Instagram. They look at other creators
and think they need to be a Hollywood level
director to succeed. They think they need a
super expensive camera, professional lighting
and 20 hours a week to spend chopping up cinematic footage in final cut bra
premiere or DaVinci. And they stress over making their post look
perfectly polished, and then they worry when they finally hit publish
and the post 200 s, and this is really frustrating and depressing on
so many levels. Meanwhile, I think that's the most frustrating part
for so many creatures. They watch some
random teenager film a video in their messy car with a blurry phone
camera and it gets 4 million views and they are
asking where is the justice, why those creatures are succeeding with
such crap footage. Know, it drives
people crazy and, you know, how would they say
comprison is a thief of joy. And I think it's especially
true for content creators because we just can't switch
off this comprison process. We compare ourselves
all the time, and they often ask me, why did that piece
of garbage go viral? Well, I spent three days
editing a masterpiece. There isn't a single answer to that because each case is
a little bit different, but the brutal honest truth
is that algorithms don't care about how hard you
worked on your edit and how polished your
real or your carusel is. Algorithms care about how easily audience can
consume your content. Right now, content
digestibility matters significantly more
than raw content value or high production quality. So let's break down exactly why this is
happening right now and how you can use this to grow your account without
stressing so much. How you can use it to
your advantage, okay? The competitor analysis trap. Who you are actually fighting. If you take any traditional
marketing class, they will tell you to
do competitor analysis. For example, let's say you are a fitness coach like before. And if you are a fitness coach, they tell you to go study
other fitness coaches. And if you are a
graphic designer, they say, go study other
graphic designers. What is doing well for them? I'm going to tell you a secret that one of the brilliant
strategies shared recently competitor
analysis on Instagram is a little bit outdated strategy right now because to succeed, have to put yourself
in the shoes of a normal user because you are not fighting for
niche dominance. You are fighting for 3
seconds of a user's attention right between engaging means
and an influencer fist trap. Because if your content
is very polished, you spend ages editing it. But for people, it feels
like heavy boring homework. Nobody is going to
stop scrolling. So you can have the best, most life changing
insight in the world. But if it's not highly digestible and
entertaining and engaging, then I'm sorry, but
no one will care. You know how our
brains work nowadays. People are scrawling
while half distracted. So you have to make your
conscience incredibly easy to watch using
short sentences, a little bit quicker
cuts than before, and a familiar
conversational tone like you are talking
to a friend. The drunk grandma and
the third grader Okay, so the big question is, how do we actually make
content more digestible? I think the first thing, you have to strip away
your ego and simplify your language
because I know that so many times you are an
expert in your field, which means you probably suffer from the
curse of knowledge. You use industry words and complex concepts because
it makes you feel smart. You want to show the
world that, Look, I've been studying this field
and I'm so smart in dine. But on Instagram,
complexity kills rich. And a top Instagram
educator introduced a brilliant concept called
the drunk Grandma rule. The rule is very simple, so I think you are
going to like it. You need to make your content
so incredibly simple and easy to understand that a drunk grandma could
understand it instantly. And, you know, it sounds easy, but so many times we
overcomplicate things. And if someone has to read
your caption three times, or if they need extra
context about your niche, about your industry, just
to understand your real, they aren't going to share it. They are going to swipe
away, unfortunately. So the exact same concept
applies to the text you put on the screen of your
real or in your carusel. And strategists call
this the third grader. So when you write
text for your post, write it as if you are explaining the concept
to a third grader. Which what it means in practice, you have to use short text, simple width and put
only one idea on each slide and forget about fancy terms and long paragraphs. They can do well on your
subsec, for example, but on Instagram, no, no, no, no, it's not a place.
It's not a spot for this. And when you make your
content stupidly simple, it becomes highly sharable.
That's the thing. And as we learned earlier, shares are the ultimate
currency on the platform, so you have to care about them. The reverse bulk of editing and why the
middle ground is dead. Okay, now let's talk about
video editing because this is where a massive shift
happened. During last year. If you map out the quality of content on
Instagram right now, it looks like a reverse
belve curve or a shape. And on the far right
side of the curve, you have the super cinematic,
highly produced content. This is usually the
stuff created by big creators who spend
hours color grading, adding very polished
sound effects, custom graphics,
and polished bel. And of course, it can
work brilliantly, but it requires a bigger budget, sometimes a team and very
good editing skills. On the far left
side of the curve, you have the absolute
lowest effort editing. This is what the
Internet is currently calling facetime content
or yapping reels. So it is just a creator
holding their phone, sometimes even no tripod looking directly into the lens
and just talking to you. So those reels have
minimal editing, no fancy transitions, just
raw human connection. They are just yapping and
telling you what they think. And yeah, and right now it's
going incredibly viral. I will show you free examples. Let's look at free
examples of this type of content so you have better
idea what I have in mind, and Word is working really well right now.
Let's look at them. Can't do Tuesday
night. That's when I do my adult hip hop class. Oh, shoot, that
week, I'm in Venice taking watercoloring
classes with my mom. Sorry, that morning, I'm
volunteer gardening in the park. Let me read you this quote. It's worth noting
the distinction between doubting the work
and doubting yourself. I don't know if my song
is as good as it can be versus I can't
write a good song. And I think a lot of
business owners need to hear this because I
think a lot of times when we create products
that don't sell as well as we want them to sell or a launch doesn't go as well, we doubt ourselves instead of are all the supplements
I take for PCOS and Y. Just a little disclaimer.
All of these were recommended by or
approved by my doctors. What works best for everyone
might look different. But I've also been managing PCS naturally for three years now. That's when I got off
birth control and wanted to learn how to
manage my symptoms. These are the cherry on top, but they won't fix
your entire life. First up noscitl. You can take this in a
pill or powder form. I rotate between
both of them. Yeah. Now, they do really well. And look, here is
the danger zone. 99% of creatures are sitting right in the
middle of that shape, meaning they don't have the skills to make
Hollywood level videos, but they are trying
so hard to look professional that
they completely strip away the authenticity because in the videos we've
seen a minute ago, the authenticity level
was really high. Yeah, you witnessed
it. You could feel it. But when creators are trying so hard to make their
content professional, this authenticity is very
often blurred and taken away. So if your videos are living in this middle ground,
chances are, I mean, the risk are you are going
to get terrible engagement because people's dopament
curves have completely shifted, and many times they are just exhausted by the polished
fake expert aesthetic. And they want real
human being because we are in the middle
of AI era and we are also tired of fake experts
and their AI avatars, right? So this is where the power of yapping and raw
authenticity lies. So if you can't realistically commit to super high
end cinematic editing, you need to go in the
opposite direction, lean heavily into the raw, almost unedited Facetime
yapping style of content. So let's discuss it. Why does a video of you
just holding your phone and talking perform better than a
heavily edited masterpiece? Yeah, because psychology.
People right now, follow us and audiences
right now are really smart. They can instantly spot when
a video is heavily filtered, scripted, and just chopped up. Every edit you make
pushes you further away from an authentic
human connection. A raw video feels
like you are on a FaceTime call with a
friend. You are you. And if you make a mistake, stumble over a word or have to adjust your
camera, leave it in. It proves you are a real
person like your audience. And the data supports
this human connection. A massive study of over
10,000 reels found that speech based videos where a real human is speaking to the camera
or doing a voice over, have a 5.6% higher engagement
rate than a video. Let's just play music, even if this is a
trending audio. Even more wild,
having human speech increases the average
watch time by 25%. And if you show your
actual human face in the first 3
seconds of the video, your viewer retention jumps
by 10%. So keep that in mind. So stop hiding behind
trending audio, generic stock videos,
and massive text blocks. Show your face, use your voice, speak your truth, your thoughts, and just talk to us, okay? Specificity drives relatability. Okay, now, when
you are talking to the camera to your
phone, what should say. How do you make it
relatable enough that people want to see
it and share it? I think here is the golden rule that many times relatability comes from specificity and many creators think
that to go viral, they need to make their content as vogue and broad as possible. So it applies to everyone, to every person
watching the video. So that's how the content
ends up being so vanilla, because if you try to
appeal to everyone, you end up appealing to
almost absolutely no one. Let me give you a
perfect example from one of the strategies. Imagine you want to use
the popular meme of the little red angry guy
from the movie Inside Out. And if you post that
picture and caption it, this is me trying to grow
my business on Instagram. It's so generic and just
so incredibly boring. It's too bulge. It
might get a few likes, but nobody is sending
that to friend. But what if you use that exact same picture and change the caption
to me having to do 17 different things at
once in order to grow my small business and keep up with all the
algorithm updates, do you feel the difference? The second one is
hyper specific. So when you get into the painful details
of your experience, people watching will
say, Oh, my God, I thought I was the only person in the world who felt that way. So there is a chance they will hit that she button
and send it to their group shop
because you just articulated their
specific struggle. So specificity, triggers,
mirror neurons, making the viewer feel
deeply understood and, of course, feeling
deeply understood. This is what drives the chess that
algorithms love so much. Get out of your office. If you want an instant hug
to make your raw content more engaging without having
to learn some editing hugs, you need to change
your environment. I mean, you have to
change where you film. A lot of you film every
single video sitting in the exact same chair in the exact same corner
of your home office, and I know it's comfy because that's what I'm doing right now. It's a very comfortable setup, but it is visually boring. You need to come it to the bit. If you have a prop, use it. But most importantly,
try to go outside. A recent test by an Instagram
education community took the exact same video scripts
and film half of them inside a house and the other half outside
in the real world. And the real film outside
consistently perform 34% better in terms of
use and engagement. I think this is a huge insight. So take this step further with formats like street
interviews, for example. So why do videos of creators walking up to
random strangers in the busy downtown
area perform so well Because they aren't
predictable so much. Viewer has absolutely no idea what crazy thing this
stranger is going to say, which completely gs
their attention span and forces them to watch
the entire video because, yeah, they are so curious. What will happen? So I
know it sounds easy, but it isn't in practice, but sometimes you just have to get out of your comfort zone. So take your phone,
walk down the street, sit in a coffee shop
or walk through a park while you film
your yapping real. Because the dynamic
background movement makes the video instantly more digestible and more visually interesting without you needing to do a single fancy edit. Quantity produces quality. Okay. Now I want to
end this chapter with a story that completely shifted the way I think
about content creation, and I think it will also
completely change how you view your content
creation schedule, so I have to share it with you. There was once a
college art professor. Let's say it was
a ceramics class. On the first day, split his class into two groups
right down the middle, and he told the first
half of the class, you are the quality group. You will be graded entirely on the single best piece of art
you create this semester. You only need to submit
one perfect piece, submit one perfect
piece, and that's it. And listen, he told the
second half of the class, you are the quantity group. You will be graded purely on the volume of work you create. I don't care if it's good. I just want to make as
many pieces as possible. And at the end of the semester, an amazing thing happened. When the professor evaluated
the work, the absolute best, most beautiful
professional pieces of art came from which group? Quantity group. Why? Because the quality group spent entire semester
sitting around, overthinking,
stressing out, and, you know, just thinking about
how to achieve perfection, but they barely actually
touched the clay. And the quantity group was
just constantly creating. They threw ideas at the
wall. They made mistakes. They learned how the clay
felt in their hands. And through this repetition, their skills
naturally leveled up. Plus, the quantity group
was having way more fun. And less stress, less anxiety because the pressure of perfection was
completely removed. So right now, I am begging you to join the
quantity group and do not stay in the quality group because thinking
about perfection about achieving perfection, it's such a huge trap. It's such a huge trap. You need to stop treating every single Instagram real like it's $1 million movie
premiere that has to be flawless and polish
and stop spending three days scripting and
editing a 15 second video. The only way find out
what your audience, what you follow is, what your perfect
audience actually finds interesting
and what they find digestible is by giving them a massive volume of
contents to react to. You need to press
post more often. If a video completely flops, you have another one
going out tomorrow. So you need to reduce
the time between having an idea and executing it. And that's the way your
contents stay fresh, authentic and highly relatable, and you just remove the pressure from your
content creation process a bit because believe me, your audience doesn't
want perfect videos. They doesn't want perfection. They want something
relatable and authentic, especially now in the EIR. Really, walk outside, hold
your phone up to your face, and explain your thoughts, explain your ideas like you are talking to
a drank grandma. I bet those reels this content is going to
perform really much better. Because when you prioritize
human connection and your content is being just easy digestible over stressful
production value, you win the game much easier.
11. The Shift to AI Business Automation: Shift to AI business automation. Okay. Okay. Now we are
going to talk about the leaked insider secrets
from Mitas corporate team and the rise of
approved AI and how you can automate your business
so you don't burn out. So let's get right into it. A view from Inside MTAs team. Okay, so a few months ago, something absolutely
wild happened on a edit forum dedicated
to Instagram marketing. A user created a
throwaway account, meaning anonymous profile so they couldn't be
tracked and dropped a massive leak about what is actually happening behind
closed doors at MTA. This person just had left Metas mergers and acquisition acquisitions team to work for another social media company and they wanted to clear the air because they were sick of seeing creatures get burned
by bad advice. I want to share exactly what they revealed because I think it completely changes how we
should look at automation. So first day drop a
massive truth bomb. Meta literally doesn't care
about your follow account and they don't care about influencer trying to game the system. As we talked about
ELA, in this course, the company only cares about two metrics to keep
Wall Street happy on the quarterly shareholder
cours average time spent on the app and
ad revenue as you already. Every single algorithm
tweak is designed exclusively to serve those
two corporate goals. Yeah, what can we expect
from the corporation, right? And because of this, the liquor warned
everyone to stay far, far away from those
cheap growth services you see advertised everywhere, companies like KickstarUgrow,
and Wolf grow because people pay these
companies hoping to get 10,000 followers in a week. But, you know, the
insider revealed that those are nothing more
than glorified boat farms. They recycle fake
overseas accounts, road them for the
same IP polls and aggressively hammer
Instagram system until your account inevitably
gets flagged or restricted. And we don't want that.
We don't ever want that because those tactics don't
build real communities. They build fake shells
that eventually collapse. So you might be asking if Mita knows these companies
are just spammy, bought farms, why don't they
ban them from advertising? The insiders answer
to this was chill. Mita leaves them
alone because of tspens because of Aspen. A company like one
of those bot farms spends a huge amount of
money running ads on MTAs platforms and MTA cashes their massive
advertising checks while at the same
time quietly banning the accounts of the creators
who use those services. Yes, this is the
ultimate double dip. MTA profits from the
both forms at spend, and then they profit again. And the desperate creators crawl back to use official
Instagram ads just to try and regain the visibility
they lost because of using those harming
methods and bots. The secret AI sandbox. But I think this is
where the story gets interesting while Mita is actively pushing
cheap bot forms. They are secretly embracing highly sophisticated
atonation the insider re but without
breaking their NDAs, they could confirm
that they were exactly two small AI
driven firms worldwide that MTA was quietly allowing to operate under a
controlled test umbrella. And why are these two
companies allowed to survive? Because they aren't blasting
spam or fake engagement. Instead, they have built incredibly advanced
server systems that mimic human behavior, and these AI systems are driving real deep engagement
in ways that can directly tied back
to business sales. And the big takeaway is Mita doesn't want to
fight AI automation. They want to own it. And from what I heard, they are acquiring
these companies, so they can eventually fold this technology directly
into a suite of highly priced business
tools that they will sell to brands
to drive sales. Automating the boring
work to prevent burnout. My biggest fear is watching
you burn out because consistency is such a massive struggle
for content creatures, and I'm aware of that. I'm well aware of that. Because you aren't just trying
to please one algorithm. You are trying to feed seven different hungry
algorithmic bests at the exact same time. You have to feed the real
algorithm to reach new people, the carousel algorithm
to get saves, the stories algorithm
to maintain retention, and the search SEO algorithm
to build topical authority. And if you try do all
of this manually, at some point, there is a risk that you will
lose your mind. I think it's completely
okay to streamline your workflow and use
AI from time to time or on a daily basis
to ctimate a bit the heavy lifting of the research just coming
up with new ideas. Top strategies are also now
heavily relying on AI to act as their creative assistant because you can use
tools like clot, HGPT, Gemini to plan your
content and spot patterns in your daytime can also handle niche research and scripting
a bit easier that way. If you know how to do the prompting process
right, of course, I have also created
separate courses about that if you
are into this topic. But for now, let's
talk about how you can use NAI, for example, TGPT to build a rapid
testing content system, as you know, the better
inputs, the better the output. So the prompt is
really very important. So instead of just
telling TGPT for example, give me five Instagram
real ideas, which, of course, will result in
terrible, very generic garbage. You need to use a highly
specific prompt formula. And a good prompt
require five things, what you are trying to do, what you are trying to achieve, and what success looks
like for your profile, for your ne, your constraints, and how you want the AI to help. And also deep context and data. So you need to fed the
AI your actual data. Can, for example, export
your last six months of Instagram insights directly
from the meta Business suit. You can download that CSV file and attach it to your hat
GPT prompt as your context. Then you can take
screenshots, for example, of six reels that you
found inspiring over the last week and attach all these context to
the prompt, as well. You can, for example, tell AI, I am a fitness coach trying to nurture my audience
and build trust. Success for me right
now looks like content that generates high saves
and profile visits. My constraints is that
these reels must be simple enough to film in my living
room in under 15 minutes. Analyze my last
six months of data to see what topics
previously resonated. Look at these screenshots for visual inspiration and give me free highly specific
real concept tailored to my unique voice. And when you give a eye
that level of deep context, the output is much, much better. Because it stops acting like a robot that is giving
you very generic ideas, and it starts giving you more inspirational and
just better ideas, the ideas that are really
good for your profile, for your specific profile. And you don't stop there. Once you post that
batch of riddles, you take the resulting data, even if the views weren't high, even just a few hundred views, and you fit it right back
into the same AI chat. You say, here is the data
from the last three days. What patterns are form what is the smallest tweak I should make for the next batch, for example? Because the AI might notice that your talking head videos
get great engagement, but poor watch time, suggesting you flip
your script to start with the outcome
first to hook them faster, for example, by using AI
to atnate the analysis. You can spot those
patterns quicker. And AI can be handling the boring analytical
work you don't like, and you have all that brainpower left over to actually show up on camera and be more creative and show up as
an authentic human being. So the big takeaway, I think the shift to AI
and business automation is not something to be afraid of so much because
for so many of us, it is actually very liberating
thing that could happen. So absolutely, you can also
use a tool like many chat to offer your audience
a valuable resource if they comment a specific word. That is also the automation
that still works. And then you let the automated
direct messages act, like I said before, like
your digital closing room, warming up the late while you are asleep or
while you are busy filming something
because I think when you combine your
thoughts authentic, digestible human content
with sophisticated, invisible AI systems
in the background, you really can become
unstoppable because you don't want to be a creature that is constantly stressed out, and that way you can
more easily just start being a highly effective business owner that isn't broke. Take some time to
digest all of that, because I know it's a lot of
new things to think about.
12. Final Words & My Question to You : Words and my question to you. Okay, if you made it all the way here, honestly, I'm super, super proud of you
because, you know, most people start things, start watching courses, and
never actually finish them. And yeah, sometimes I'm
also one of those people, and that makes me
especially proud of you because that already puts you
ahead of a lot of people. And I'm really curious
about one thing. What surprised you the
most during the course? What made you go like, Oh, wait, that explains a lot. Tell me. Tell me
because I'm so curious. I really need to hear
your perspective and what stood out to you. And I say, if you have a minute, I really appreciate you leaving a review because
I read them all, and it helps me understand what you liked and
what you didn't like. Tell me what you think. It was exciting and new for you. It can be one sentence
or two sentences. So I promise it won't
take you much time. And now, just go and test all the new things
on your own content, but remember not
to do everything today so you don't
get overwhelmed. Okay? And I really
hope this helps you move faster towards your goals. And also, tell me in the discussion section
what those goals are. Like, what am I rooting for? Because, yeah, I really keep my fingers crossed
for you so much. So I hope to see you in the discussion and review
section see you there.
Kasia Pilch, Online Strategist & Marketing Specialist
