Transcripts
1. Introduction: Hello, excuse her. Welcome to my Redis Lab. Aureus, the smartest way to
grow your online presence? Well, I was skeptical at first, but it was for elbow lead
to more than two years ago. Since then, I've incorporated rebirth into almost
all the project, all these acronyms
projects I worked on and I encouraged most of my clients and intrapreneurs oregon collaborate
with to do the same. Let me tell you the results
exceeded our expectations. That's why I decided to create a separate course for you to
elaborate on all the things that need to be said about reals and all the
things you need to know to succeed on the platform with
days content formats, I love to make urea
excretion in process easier, more stress-free, more fun in most important or effective, more strategic and data-driven, raise our economy format
that is still taking social media by store with
the possibility of routine, grow your audience,
or even going viral. This is a perfect
candidate for us to grow your authentic
engaged community in entertaining content with educational in size
and tutorials. If you're eager to
learn how to create Shea wealthy areas and get him noticed and gas your coverage. I create this
Ferrari parked cars, all about how to
get creative with creation and stand
out on Instagram. So what exactly are
Instagram race? How do you create
and what can you use them for to grow
your online presence? The strategy gray is
complex video guide. We'll review everything
you need to know. The immense progress you
can achieve with Reyes is incredibly inspiring and I actually look forward to sharing all the amazing insights with your coffee will be
there in a minute. I hope you're
sitting on a table. Let's go.
2. Before We Begin: I always jump into the
nitty-gritty part. I love to say parlor. To tell you what you can
expect from this course. What is my primary mission and what cause hips stands
behind this course? And also tell you a bit about the way we're going
to collaborate today and the way you're
going to learn new things. Okay, let's dive in. A humorless ago I launched my first Skillshare class on
common marketing strategy. And I gotta say, I was totally happy with the amount of positive
feedback I received. I went working in
the marketing field for others a decade now, but I'm used to teaching and mentoring people in the
more traditional way, like Well on the one actually in Skillshare was something
new, fresh for me. Either we become good
friends because of all the amazing messages I got. I thought to myself, Hey, it's a great way to share
my knowledge and help people all around the
globe and move forward, move forward here with
the marketing things. That's why I'm continuing
my Kenosha journey. And this is probably the
part where I can say, Thank you for being
here with me today. Okay, but let's go
back to business. This course is meant to be a resource to all
ambitious people with big dreams, creators,
entrepreneurs, artists. People are looking to
improve their contents, kills her inspiration for your Instagram marketing and succeed with video marketing. In the past few years, especially the past three
years we do content has taken over on almost
all social media. I think there's never been a better time
to start creating your own video contents
than right now. You can learn everything, everything from others
mistakes and lessons. And today we're going
to focus on the ladder. And because we are in
this class together, I'd love you to have
the feeling that you can end this course with a new set of skills and practical methods level
of your Instagram grid. And to achieve his goal, I have this one challenge
and waiting for you. Hi class project, I will
reveal what's hiding behind the class project
I've prepared for you and what I'd like
you to do in a minute. But for now, I need
your pinky promise. Pinky promise that
you're going to do the class project and share it with me and the class
project section. So, you know, I can
be proud of you. That's really
important as well and give you an honest feedback. Sounds like a deal.
3. Class Project: Love you to use theories,
marketing principles, and techniques you've learned in this class to create
one or more years. The other class project
that hey, wait, hold on. I create a special
cheat sheets so you can write down your idea and write down everything you need to do to basically bring
this idea to life. I have printed out
this cheat sheet. So spoiler alert, here's
how it looks like. Peeling. It can take you 5 min or it can take a few hours, a few minutes if you already
have an idea for a real. And I wanted to
keep this short and sweet to teach you this
strategic approach, which is always helpful in
many kinds of marketing. When you're done, share your
cheat sheet as a product. As you already know, I love to see your
ideas, all of them. Additionally, when you
submit your project, you can earn a
Skillshare certificates, which I find really
motivating, right? If you get stuck or you
have any questions, don't hesitate to let me know. You didn't touch using
do discussion top and I will gladly hobby,
work things out.
4. What Exactly Are Instagram Reels and My First Reels: Let's start with the basics what exactly our Instagram Rios was simply Instagram Reels
or a future date allows users to
create quick videos, clips to engage
with viewers like YouTube shots are, and TikToks. The goal of this feature of this client format is to
increase engagement and make it easier for users to create snackable is the
keyword HE carnage. The feature was defined
by animal, sorry, head of Instagram as a
way to record and edit 15 to 90 s multi-class
videos with audio effects and all
the new creative tools. You essentially share
short videos paired with an original already
existing audio. For real-life examples, I
will show some of my first real I created long time ago. I was at the beginning
of my journey. He has video content
creation proved to be very, very challenging and
a lot of fun for me and other businesses
I collaborated with. So take a look. There is an offer to reals. I hope after watching
them you will feel motivated and even more encouraged because we all start from scratch
at some point. So don't be afraid
to be a beginner. Don't be afraid to
make some mistakes to welder how it was created. Why was the creation process? I'll start from here. So my number one tip would be, don't be afraid to
start from scratch, even if you've never created
any Rios any real before, gas your time, I promise
it will be worth it, but okay, that's my TED talk. Let's have a look
at my first reels. I'm also thinking about
getting a sticker. Okay. I hope you had a good
laugh and good laughter. Back to Dave, are you
sparked various feature was initially launched on August while you
play across 49 countries, but gain traction slowly in the following months
as the feature rolled out worldwide on
30th of June 2021, I almost hear it
announced that Instagram is no longer a
photo-sharing app. This announcements fit
feels more significant than the ones in the
past because well, this is kind of big deal, right? I'm sure this statement clarified
what Instagram creators have been experiencing
for log time. Even pull moms,
decrease reach and visibility and less engagement of static photos and carousels. It's been clear since then, Instagram's development
team wants to push users to create more
video content mode. And we've already seen the only constant in social media
has changed, right? There is every indication
that Instagram has altered its discovery algorithm
to ensure real promotion. And Bro, you're viewing off your content as
you can easily guess, it appears dab snackable video
content is here to stay. It's not going anywhere soon. So why not find the fun in it and experiment with how to
attract your target audience. Using this conference.
5. Why Should You Create Instagram Reels?: Structure on a whole Instagram
app is extremely editing. You can watch Joe's 15 to 90. We'd use a swipe of a finger. Here's my phone. Degeneration with
short attention span, the gram makes it extremely
easy to search for an all shin of content to
find something inspiring, educational, entertaining,
or simply just relatable. That's why one of the
smartest things you can do is to become a video Conakry. You're not only costumer, sure, enjoying videos before
you start creating your own videos will
help you understand what we call boss is about
what content ranks well and away the most
engaging videos are created. So you can analyze
them and you know, just learn how to, how to get the whole vibe. You can get to know DO
RE is landscape and follow his spine creators
doing good work. You don't have to reinvent the wheel doing what's
already been done on the platform can be highly
successful for most of us, you can learn much, really, a lot from creators who have walked the radius
path before you. But you don't want
to get Dr. you don't want to get
stuck scrolling, scrolling, watching thousands of readers daily and not
creating anything. So let's discuss everything
you need to know to master this content format and bring
your real species to life. Then if you want to
grow your profile, if Rios and I'm
here to tell you, you really shoot, I'm going to map out the best
practices for you. But before I do the less, some of the most
significant reasons why it's worth it
to create real, okay, so let's go. You should remember them as your y raised to present the best content
formats on Instagram, generating a double
engagement of the other performance
according to research in data,
Instagram Reels. Because in average engagement
rate of reaching up to 1%, which is almost doubled compared to static boosts or
cartilage cells. Reyes had Apple placement
for engagement. We will talk about
it in a minute. Instagram algorithm
is prioritizing us share free multiple streams.
6. How to Find Reels? Where Do They Appear Once Posted?: As many people in
industry say Instagram, where's it's hard on
its navigation bar, whatever featured app is prioritizing right now
gets the top spot, which is why areas got the crime middle spot on the lower navigation
bar for years ago. After you share your yield, your followers can
discover it on a separate real stop
on your profile. They can easily find and reach older as you've
already shared. If you also share it to
your feed because yes, you have a choice right here. And even if you pose it on your feet and then
change your mind, you can always change
your settings right here. Yes, urea will appear on
your primary profile. Great, though you have
this option to remove it from there as I
showed you a second ago, just like that,
raise our quietly unusual because they show
up in more than one place. They are saved in the real stop. And if you want
to your main grid with your regular feed as well. So we have two very
well visible places where we just can't be found. And does the double
exposure I've told you about in the
previous chapter.
7. How Do People Discover New Reels and Is It Possible to Check Reel's Audio?: Raise all included in your own section
marked with curious, I can click in. It takes you to a random
selection of rheostat. You can easily navigate
by swiping up to get to your next real I was on offer
short-form video platforms, Hello TikTok and YouTube. Yeah. You can also check which
really use the same sound. To do so click on the name of the audio track under
the creator's name. And speaking of saving and
using ideas from their EOC, see later on you may want to top the use audio button
to create a new reel. You're real. Daft particular sound pre outage for you from this screen. You can also save
this for later, which a always highly recommend because that way you will be able to gather all
the exciting RDAs for the future years. Now. And I've done it will
get lost through which we don't
want in financing. To remember, this audio isn't
safe to your mobile phone, it's only saved in the app. The process is simply
the same as saving. Other creators pose
as inspiration. You can go to your saved post on the ground and find
all the saved, all of you club under the
folder right, right here.
8. Why Do Reels Perform Better Than Static Posts: Now that you understand
the basics of reals, you may be wondering why, especially with so many other
platforms like YouTube, TikTok, or even Pinterest. Lately, focusing on short
videos on Instagram. Seem like the next
logical step to go for your content
marketing strategy. We have a few good reasons. Number one, we have rios. You can take advantage of so many various
creative options. I'd say that's
number one for me. Vertical videos have to
be 90 s or less with the creation tools
allowing you to add music from Instagram
audio library so they are more creative, more attention
grabbing, more dynamic. You can change videos, P tilde a countdown
timer so we can record yourself and
do it hence free, which is really comfortable
on shuffling data. Yeah. Filters to
change the Luke, change the mood your videos. It can look a bit like color grading in their
professional videography, and you can add
text and overlays. Another reason we use
can be filmed and Dan annotated with towels and
effects within Doris editor, it's such a good thing to have the opportunity to
create and then edit the video content
internally inside the in-app, Instagram app as well. But if you're not a huge fan of building real
senator, don't worry. I will talk about the external apps you
can download and use to edit your videos more creative way in the
following chapters. Next reason we use will make it much easier for your
content to reach, range new audiences and even get discover on a global stage. That's why this
kind of format is prioritized by the algorithm. And it's being pushed
and pushed and promoted over the
whole platform. Every brand and every
creator has a story to tell. And you should ask yourself, are you already
sharing your story? It's safe to say
my clients and the creators, I work with. Exponential growth
curve using real heal, our areas became viral too. And I know you can ask, well, while a static posts or a car result may capture
your potential followers attention for second
or 2 s are a bit more, but only if they
read your caption. And good Real can keep them
engaged for much longer. Using Rios as a part
of your strategy will definitely help you
guide your online presence. Ended right direction. It will tell you to
tell your story. Shade with visuals. So you can tell more about
your vision and your mission. Share your knowledge
and all the work behind your business or
your personal brand, or your products
or services you're offering all that in a
creative way, less pushy, Let's say LCD, but more effective
while at the same time, make your program more engaging. Because when you pose a static, pose your followers a passive until they
interact with your posts. And we have real, it's much easier to achieve because the roots
are encouraging them to engage with them. Because you seem more human. You get a face to a brand, you give a face to business. You are able to show
your character and your charisma and
your personal charm. It's all about that
because you know, it needs to show your
personal magnetism. You're able to watch
your followers. And all the like-minded
people get to know you. And rails are the most
FLS way to do so. You have an opportunity
to play around and showcase Excellent
your services, your products offer,
because reals are an endless source
of creation ideas. You can grow the community
and awareness around your niche because
you have so many, so many possibilities to do it. And that's really important. The algorithm pushes Rios to
your new potential followers and their attention is the Instagram's
currency right now. Because one of the Instagram's
current goals is to keep users in the app
for as long as possible. Assume most probably
already know instagram is competing with
TikTok and YouTube. There's no denying whether
we like it or not. When you use your spent
a prolonged amount of time using the app and
watching your Rios. Instagram will view
it as a valuable and the Instagram algorithm
will reward you by pushing your content
to more and more users. It can double or triple your profit exposure
extremely fast. Instagram is highly
favoring Grace content all over other
content format make it much easier for you
to get discovered on the Explorer page
by posting reals. This is priceless for
growing your brand and growing your whole
online presence.
9. Differences Between Tiktok Videos and Instagram Reels: That's actually the
most common question I've been getting lately. Which client format is better, in which platform is better
for you, tiktok or reals. And was the real
difference between them? It depends on your
overall content goals, but the vast majority of time, instagram Reels win hands down. That's my personal
opinion, of course, but as a marketing strategies
with long-term experience, I did to make this
statement loud despite Instagram coming a bit late
to the party two years later. And I can say this platform
has grabbed the lion's share. Social media markets. Nobody can deny and
I won't either. There are so many
similarities between Rios and TikToks
that at first sight, they may almost seem like a
carbon copy of each order. But as I said, only
at this first site, of course, similar to
TikToks for your section, instagram also has an explorer
section when it comes to the creative features available inside the editor drought, we can say there are
almost the same, there are toss of similarities, but there are also some key differences we
shouldn't forget about. We're going to talk
about them now. The first difference
is audience. At the moment, TikTok still
has a much younger audience. If you'd like to compare the data with an
average user age 21 to 23 for TikTok versus
30 years old for Instagram. Instagram is much more personal and much
more about building this authentic engagement
between creator and followers. It's small about creating and building engaged,
supportive community. Social media researchers
say TikTok users arranged really looking for her
personal lasting connections. They are just crawling for towels and in thousand
of short videos. Just to find
something inspiring, relatable when it
comes to Instagram, is users are looking
for this connection, this park with the creators
date really like this, have a much longer lifespan. Tiktok videos decay not so
long after the postage. Some say or dad, TikTok lifespan is 48 h. Others say it's only 24 h, so that's really short. What about Instagram? Summaries can gain
traction even after 20 days I actually experienced. In this case, readers will
continue to reach new viewers, new audience, even for days
and weeks after posting. This means does more
potential followers are discovering your content. And you don't have to post that often as you have two on TikTok, actually, fun fact
and Tory time. A few of my race became semi viral two or
even three weeks, I got to check it to be
accepted after posting. It really happens now as
Anish top tier with Laura. Joke, Why did the
social media users switch from TikTok tutorials? Because they realized the
grass is always retailer. On the other sides. Father fact does Jake was written with the
help of chatter GPT, but Laura edited it her own way. That's actually my other
area of research right now. And one of the
upcoming classes I will be preparing for
a year will be about writing good prompts for
AI because I strongly believe robots and
I hate to help, help us if we know how
to comment and right. Just to clear things up. So you don't welder, I don't use AI when
writing my classes, scripts, and all the other
jokes are totally mine.
10. How Does the Instagram Reels Algorithm Work?: Much like the algorithm of
every social media app, Instagram wants to
keep you inside App. Well, nobody knows exactly
how the algorithm works. And q in mind that we
know one thing for sure, drama algorithm, the jump, just one we do know
getting a video onto the Explore page section is
the best way to increase V. Star is an infinite
scroll feed where you can view an endless
stream of trendy rails, period just for you based on your interests and all
the passerines you've engaged with and does the perimeter way
your algorithm works. It's showing you videos, expenses you will enjoy based on what you
actually usually watch, your completion rate
to watch a real, What do you interact with? Like what you like,
what you share, what you comment on,
inquiry you follow. If you watch a lot
of reels with cats, let's say it will start to
show you more of these.
11. Equipment You Need to Create Outstanding Reels: Would I lost so much
about Reus aside from Atlas entertainment
on tours of creative options is
directly provide and how clay some accounts
have granted because of death. The second reason I adore
reals is that it's not about having Dolby studio proved Hollywood quality videos. There is no need
to break bank when it comes to creating a
good real equipment list. The truth is that you can create engaging content
Cholly on a budget. Additionally, you can create
professional-looking reels using Digi or you might
already have in your house. But I'm also going to dig into some optional
purchases to up level your content while
still sticking to, let's say, 100 bucks budget. So what equipment do you
need to film? Good reals? It's true that Good Smartphone
is basically all you need. I think I can say, yes. Start with what you have. If you are using an
iPhone or other goods, smartphone, you're
absolutely good to go. Phone cameras are now
better than ever. Personally, I should most
of my Instagram Reels even reused for my clients and the businesses I work
with using my iPhone. And it's not even the
newest model movement. But the quality of videos
is really more than enough. The main perks of shooting
with your smartphone is data. You can easily whip
out your smartphone anytime and anywhere
and you can access in, add it to your con inch. Any where you are. Btu's also tend to be much more relatable and
gain more traction. Lighting, natural lighting is absolutely the best
lighting you can get. If you can make
use of that light, you will be golden. In my opinion,
there is no need to buy an expensive white
ink for your wheels. But if you know,
you will be filming curious in the
evenings after work, of course, you can invest in
a software bugs, lighting. But I'd say don't pay over the US when you're
just starting out. You can definitely been a good softbox under
100 bucks tripod. This isn't Tomas have, but it can definitely
help you a lot. Even with the simple one, you can create a steady
shot and you won't have to worry about holding your
mobile or whether you perform. So does that really
can't be a game changer? And it was for me at the
beginning of my journey. However, if you don't
feel like buying it, you can tell they get away with propping your phone up
on a stack of books. That way. There are many
do-it-yourself options, and I think we've
all been juror, So there's nothing
to be ashamed off. We can get really
creative about it.
12. What Apps Should You Use to Edit Your Reels: Inshot, Capcut, VN: Men is only as great
as his source. I'm sure you've heard it. Murdering wells three
agree with that? I think I do, but we'll only partially
because as you already know, you're just starting
out with rios. You can always use the editor and create
an amazing creative, outstanding Rios as well. But in this chapter, I'm going to introduce you
to a few more advanced, more professional apps that you can use to level up your
video calling creation. I absolutely know
creating curious can seem like a lot more effort and creating static boost
with photos or graphics. And it's true, but hey,
don't the burrito. Easy-to-use apps available on the App Store or
Google Play Store. You can turn your
smartphone into your own film production studio and make the whole
process much easier. But as I said before, many creators used to Instagram's in app
built editing tool. They're also doing great, but I feel, if you want to say, I need more options, Marshall's more room
for creativity. Say, I totally feel you. That's why I've done the
hard work for you and uncovered free professional
apps which can help you create a scroll stopping
3 h per dose of you are looking to our today's
creative twist to your videos. Here are some of the best
editing apps I've tried out for Instagram Reels on
both iOS and Android. Let's start with in
a shot, It's free. You can choose to upgrade to a paid plan with
extra, extra features. But I think the free version of it is more than
enough to start with. It's an all-in-one app, meaning you can trim caught, split any video clip first, and then add creative
transitions, music, and different
effects to it. Even though in my
humble opinion, it doesn't have most
aesthetically pleasing filters. It's visual effects are still
really fun to play with, so don't get discouraged. What do you like the
most about this is how easily you can
create Zoom effects. It just a matter of seconds, and it really looks
good for so many reels. And it can level up your
ratios so instantly. So it's always a smart option. The next one is kept cut
when it comes to creating, creating transitions, Kafka
is undoubtedly one of the best editing apps for
Instagram risk that exists. Actually, it's been developed by TikTok, does a font fact. I've actually been using for
awhile now and in no doubt, it's definitely,
we're recommending. Here is a little preview of what you can
do with this app. In what I love about copycat
is that they are updating its features and
effects every week. So every week you opened up, there's some, there are
some new transition. If it's a stray out, it's really motivating to
use the app more often. At an X1 is VN video editor, the one that has a doll, the most advanced and most
professional one on the list. It also offers lighting
curve, Jasmine, picture and picture features, and advanced transition
effects like reverbs. And many Krieger
say it resembles professional software
like Final Cut, e.g. the most, I really hope
dose ups will help you create fantastic rios you
will be extremely proud of. Well, maybe you have already tested or you have
a favorite video, RBD, true that I
didn't mention here. As always, don't
hesitate to share them with me and with the community
in the comments section.
13. Finding Creative Concepts for Your Reels: As you already know,
where just a much more than his career
to dance for a minute. And I hope you already
knew that dura, plenty of different types of video is you can
create that it will be in line with your goals and your personal or business
mission and vision. Everybody's creative, but
it looks different for every creator and
every business. And that's why I absolutely adored this quote
from Jenna Kutcher. I'm sure you know her. She says, we're all creative, so we all have
creativity inside, but it needs to be cultivated
as much as possible. The more often you use it, the more creative
you can finally get. So every time you asked me, can I discover and
unleash my creativity? My answer is allowed, yes. Now, let's dive into how
you can create a rheostat, convert Instagram followers into real clients and loyal members
of your Instagram tribe. And how to come up with the
best ideas for engagement, for engaging grills
and organic growth. Well, it can be easy
to get caught up in this span and viral side
of this kind of format. I think many brands and men and businesses are
failing to recognize the real power behind
Instagram Reels and how they can have this impact on your
account reach and grids. I don't want you
to be one of them. Story time. Three years ago, my content marketing team began experimenting with Rails
and by the end of the year, we were noticing a 30, 45 per cent increase
in our Instagram rich. One crucial change,
yes, only this one, we incorporate it to
reuse a week into our Instagram
content strategy and we stick to it. That's it. I also noticed highly
sharable and favorable reals tend to fall
into three categories. And last is cost them. The first one is
educational category. Because people
simply love to learn on Instagram, decide benefit. You're building authority. And if they trust you, and now you offer valuable
and the wolf, the content, they will be much
more likely to stay with you for longer to keep up with your content
because they can become even your clients in
the future because they see the value behind
what you post. The second category,
comedy skit. Because Instagram users love a good laugh and
I hit your towel. Who doesn't know how
many Instagram users? But we all have so many
negative things in our lives. We need good laughter. Grade category,
relatable, relatable race creed is connection
between you and your audience. And this connection
can be golden. It may sound difficult
or challenging, but you don't have to actively
intent for urea scenarios to be so much relatable. You don't have to struggle so much for them
to be relatable. Because in my own opinion, as I may conduct consumer
to sharing your story, sharing your daily struggles, your daily wins on the behind
the scenes of your work, of your, of your problems. Also, sharing who you are is much more relatable
than you may think. Since time began, people always have loved listening to stories. Thus why storytelling
can't stress it enough. Storytelling is such
a powerful tool, so makes sure to hook people in your story at the very
start of your reals. So they stay and watch your
emails until the very end, until the last second
on it of itch. But getting feedback from you, I also realized that no significant question
when it comes to creating grills and radius component AS by now Dancer in
the next chapter.
14. How Do You Never Run Out of Reels Ideas?: Can I let you in
on a tiny secret? Coming up with ideas can be less stressful
than you think. I will share my strategy. So don't let raise creation
stress you out 1 s longer. I think that you can eventually
get to the point when you just look forward to
those risks creation days. Asked me those
days are the best. My first rule, keep up with trending Reyes and
look for inspiration. They will make the process
much more stress-free. Staying up to date on the trends is important
for a few reasons. If you can hop on the right
trends and the right time, you can really get some
surprising traction on rails. That's why I
recommend looking at Explore page and scrolling for the different
styles in hashtags, data trending right now, then add your own twist and
your own personal charisma. Today, inspiration
you've just found because we don't want
to copy anybody. That's not even an option. If you want to boost
engagement for your account, you need to jump
on the bandwagon. While it lasts. You take away, take
some time to tweak, just crawl through near
wheels that the algorithm is recommending to you in no doubt trends that
you're noticing, the patterns that
you're noticing. Rider read it and just
washing them like you normally would for fun and
entertainment purposes. Try to view them
through the lens of professional content creator. That sounds complicated,
but I just need to change the perspective
change approach and analyze what she's
see and try to analyze all the patterns of
the trends that you notice. We also need to
ask two questions. How can I put my own twist to those real IC to
dose trends reals. I see in a way that
is relevant to my niche, to my business. And a second question, how can I use one of the currently trending
sounds to get in front of my target audience. How can I make it
relatable to them? Can I use it to make
it relatable real? Every time you notice an interesting trend or
in interesting audio, tracheal, think a little bit outside the box and come
up with different ideas. How you can recreate it, or how you can adjust it to serve your target
audience better, because that's the
thing I always repeat. You need to focus on your
target audience and you need to analyze what your target
audience likes the most. Confession time, I see you over 100 reals, inspirations
each week. Each week does a lot.
I know the pace of the platform is really
quick and the lifespan of a trend can span
from as long as a few mouse to only a few days. Of course, I'm not able to bring all the ideas I gather to live. I just don't have time. I wish the best one's
the best one is my, in my humble opinion. And also very often come up
with my very own ideas and scenarios not related to any
trends or any inspiration. So when it comes to trends, is critical to act passed and take full advantage
of the audience and transparent by orality to give you that
potential reach boost, you have to act right now. So to encourage you,
let me tell you, training sounds really a
huge way to get discovered. Whether you are recreating
areas structure, or you are making other
Colin to the same sounds. It keeps all the
content in one place. So if somebody really
likes a certain audio, they can watch more
content from that song. That's why
incorporating training ODS is really smart strategy for gaining this higher
exposure because the use of this content
is much more widespread. It makes it easier for you, for you and your videos
to be discovered, but by more people, so many advantages, but there is a dark side to training grills, as we said before, are a great source
of inspiration, but we need to use them wisely. Where trends are amazing, Always make sure they align with your niche
because you don't want to end creating
thousands of real data. Our in serving your
target audience, I can't stress this enough. Second thing, instagram
is also starting to reward or jail icon
and this year. So don't hesitate to
use your own ideas and older we created stuff
you'd love to film. Even if nobody has creating
something similar before. Actually that's even better. I believe only 50 per cent of your comments should
be trends and trumping all use in training, inspirations, and audit 50%, just provide more value
and be more educational. I always recommend
creating tutorials, transformations, case studies. There was a Korean farmers
that may get many, many sales because people wanted to come back
to them later. And analyze more deeply what
you are sharing in them. This also creates this
opportunity for you to create your own
original audio, which can also greatly benefit
your Instagram growth. Because demote users
use your audio, the more credit and exposure
you get on a platform. So that's also a very smart way to gain some extra exposure. But let's go back to the
thing I've said a minute ago. I said, you should make sure you're aligned with your niche, align with your target
audience needs. But what do I mean exactly? And how can you be
so sure they do? There are a few ways to keep
this strategy, approach, this thing, pull your
existing community. I'm totally serious. You should ask your
followers what they want to see
from you more often, it also counts as
market research, and of course it's free. So I would say it's a very
smart option to research what your audience
likes the most and analyze your audience's
needs and preferences. Note down all the
question you'd get asked, not only but your audience, but also by your friends, your coworkers, your clients. What do they ask you most? Alpha1. This is also an awesome
place to start crafting valuable rails and establishing yourself as an expert
in your niche. Just think what people asked me to boost or do
you want to know from me? Oh, I see content pillars. Content pillars are the
areas of content topics to content topics that
you know best, e.g. for me as marketing specialist. So my content pillars
include Instagram marketing, tips, target audience analysis,
social media strategy, content planning,
content creation, Search Engine
Optimization have many, many more, but those
are the main ones. I recommend identifying your content pillars
because this knowledge, like no other, force you
to create real stood out, consistent, data-driven
up theme for you, which will also
help you to attract your target audience and
serve your audience. And you will follow
is much better. Because the rule,
the rule behind it, is that if you can
provide real value, you become a resource. You become a resource to others. And if you'd like, they
need to follow you because they can benefit
from following year. And as I've already said,
gathering inspiration, it isn't a single
moment as part of genius or one idea
out of nowhere. The beauty of creativity is that it's an ongoing,
never-ending process. So keep your notebook
next to you. Keep Google Doc,
google Docs open. Keep your notion
of open and record your brilliant ideas for writing down and recording
your fresh concepts. You will come creativity. And you also start to brainstorm,
brainstorming process, which is which is like
watching it the most. To create outstanding reals, leave wider info, new
ideas and embrace them. South, please share. But I bet it's true.
15. Posting Your Reels - What Should Be Included in the Description Part?: I am for another tip to make
the algorithm work for you. Be smart about captions and hashtags you
include in your post. Is it better to write
many essays or get emotional or maybe represent
a minimalist approach. We'll l lengthy caption,
boost your engagement. Do hashtags really
make a difference? Let the Instagram science begin. There are two fox
we should focus on. The first, reading
texts under a real isn't in Merced County and
user-friendly experience. The text appears on a
real It's not really on the clear back ranch
and sometimes it can get challenging or even
difficult to read it. And maybe that's why many
people aren't mundane, don't really rich texts
on the reals with water body wants to
read Rios descriptions, letting me tell you they really valuable for your grave as the Instagram
algorithm rewards and keep track and keeps track
of time each user spends, consuming your post,
watching and reading. Once you've posted, which means every additional second is
extremely beneficial for you. Do I have any tips to make people who read your real
description more often? Yeah, I often start with
an emoji to capture user's attention and make the text more
attention grabbing. And I always try to
include a CTA call to action to encourage them to comment and share their
opinion and feedback is really important and it's one of the best practices
you can influence.
16. Do Hashtags Work for Instagram Reels?: Short answer, yes, long answer. It's complicated. Let me explain. Hashtags have been
a cornerstone of Instagram presence for as long as Instagram
has been around. But recently the field of evidence-based Instagram
advice claims that is one of the most
ineffective forms of boosting curious viewers, especially since the
topic feature came out. I don't really agree
with this opinion. And I got to say it's
very subjective and it may look totally
different for each user. I've noticed, oh, I think my Rios performance
that dwells with hashtags tend to perform much better than the ones that
don't have any hashtags. But the clue, like the
best practice is to choose targeted hashtags and post them in the description. Because I have realized, evidenced that hashtags to work and they increase
post visibility. Here is one example of just the first example
I found right now. This real has really
well targeted hashtags. And I believe they do. Hashtags maybe performed better, just like on all social
media platforms, except maybe Pinterest. Hashtags are men to
Hobbes is shared, find content they truly enjoy. On Instagram every month
there are billions of reuse that are being
uploaded all the time. And I believe
hashtags really serve two different purposes when you ask specific contexts tutorials, Especially when something, something and we just
trending such as e.g. hashtag, Christmas
tree inspiration. Instagram can talk and talk and inside
these and show them to the right to use this
when they search for those keywords to those topics. The second purpose that hashtag serve is to assign and around your ears as well as your
whole Instagram profile. Sudan. Instagram can figure
out what is your niche, what your content is about, what is your content type
which you're creating? And where do your
platform should be showcasing your videos
and your posts. In this part of the guide, we're going to be diving
deeper into tourists costumes, best practices include
only relevant hashtags. The absolute number one thing to keep up in mind when choosing hashtags is to make sure that hashtag you choose
are always on point. We're always relevant to the video content
you're posting. If you are creating a real
which is about keto diet, make sure not to add hashtags, roll-off or hashtag out with inspiration or an
Iran now hashtag, because that's not
going to help me. And it'll include a
few trending hashtags. Hashtag, Happy
Valentine's Day might be extremely popular in February, but there isn't really a
point in using it in June, the range trending
hashtags rise and fall. And it's essential to
make sure the hashtags you're using us to on-point, avoid overly popular hashtags. We're more likely to
get discovered within a narrower niche by using
less competitive hashtags. And where do you find
hashtags for your ears? You may want to ask, how do you know which
ones are the best for your profile, for your niche? Most of the Instagram
marketing specialists, I'm going to tell you to take your time and your
hashtag research. And I'm here to tell
you exactly the same, but how to find them and how to save your time
during the process, it won't surprise you. The quickest way to research a perfect set
of relevant hashtags is withheld of the
hashtag research tool because it can help you
with the following. Identifying training
hashtags which we've already talked about, the tyramine hashtag reach, and analyzing which hashtags
are too big or too narrow for you that they're
mining hashtag, competitiveness,
creating costumes, collections to use them
later so you don't have to do the research every time you post something new and finding new revel in
hashtags for your niche, specified and dwell targeted. I encourage you to use one of the tools that have
been officially accepted by Instagram and the ones that use the official
Instagram API. So you can be sure they're extremely safe to use
from what I'm known, IQ hashtags, flee
cosh, next layer. Do souls have been
accepted by Instagram? They are officially
accepted by Instagram, so they are completely
safe to use.
17. Do Your Reels Need Captions?: When it comes to this question, let the data speak for itself. Only 55% of Instagram reads
are viewed with sound. So the big part of your audience won't even hear your audio. Actually, I said, I see it this way when you combine
creatively, you did it. I pleasing video with
intriguing tax does, when you're Rios become
a must see many create your Seder audience is most
active 6-8 in the morning, and that's easy to predict. Some of them may be taking
public transportation. All they might be after taking care of the
sleeping baby in us. One of my favorite
marketing bloggers have said lately, captions, make your content is
safe viewing choice for your whole community and all
the potential followers, no matter what lifestyle
they're currently live in. Brittany's thanks to
the captions feature, we don't really have to
worry about adding captions. The traditional way manually, which can be taking gauges. They can be added automatically. And all we have to
do is remember to change the settings right here.
18. How to Dig Around in Your Reels Analytics: Your analytics
starting or analytics, or were they referred
to people in the back? Actually, Instagram
is giving you the answers to your success
for your analytics. This is why it's so
essential to dig into them, to see what's working, what type of content
is doing well, what isn't working for you? And only then you will be
able to identify where you can improve and
grow into plot firm. To be honest, my
analytic section and I well acquainted
and I like to stop by as often as I
can so I can monitor and track what's currently
doing well and what isn't, and what can it tell
me about my audience? How do I need to modify
my coin is strategy? Or how do I continue to ride that wave of success from
the top performing rios? I believe your analytics
hide the answers for you. And that's why I believe you rigorously
track those metrics to identify all the patterns are the most valuable
Polaris for your audience. So truck key engagement
metrics for all your post, all your readers, all
the carousels you post. Track, engagement rate,
track, reach, views, likes, saves, all the comments you get to identify what type of
content get the most. Gets the most of these
analyse what kind of rios your audience wants
to engage with the most. What kind of reals
gets the highest hype. So you know which pipe your
audience likes the most. Truck, which of your rails
perform better than others? To build more effective
content strategy, this section right here really should become
your best friends. You should be able to
see this section if you have a professional
Instagram account, which is a creator or business
type of Instagram account. And if you don't have it, if you haven't
changed in the past, it's time to do it now because the advantages of a professional
account, a really huge. So switch to professionally
Instagram account, business or create your
type to see your analytics.
19. Before We Part and Final Thoughts: I believe that once you start experimenting with
your own rios, you will realize that
not only are they well worth the time and effort
tastes and creating them, but they're also
straightforward to level up which are worth
their weight in gold. I hope you found this class
helpful and learn more about how to use race to grow your business and
Instagram murder, as I'm always looking to
better understand who my audience is and how I can
continue to support you. Apart from the class project, I'd love to, I'd love you
to share one more thing, a short, honest review, but not a typical
review. Please. Please include information about other marketing topics you'd
like me to cover for you. What would you like to
learn with me next? As you already know,
I've been working in the marketing field
for a decade now, and I'm ready to share
my best kept secrets. Water now, have fun with the content and
see what comes of it. I'm keeping my fingers crossed.
Kasia Pilch, Online Strategist & Marketing Specialist
