How To Write Your FIRST YouTube Script! (Step by Step)

1. Introduction: This class, we're going to break down the exact approach that I take when it comes to writing my YouTube scripts for my videos, whether that be for YouTube short or for YouTube long format, and also how that workflow has changed over the last few years and been heavily influenced by various different softwares and also massive changes to how content is consumed on the platform itself. Now, I personally, depending on the channel that I'm making videos for, usually write the script out wood for wood. But a lot of the time I do have a much faster method that's like bullet pointing the actual script and outlining it that can often sometimes result in a much more natural and desired outcome, depending on the intentions behind the video. But the use case for various different script writing approaches may vary depending on what type of video you're trying to make, but we'll break all of it down within this video. So let's address some of the pros and cons of using a script within your YouTube videos, because depending on your style of presenting it can sometimes be a little bit of a hindrance more than anything. Some of the pros are, especially when you're starting out, it allows you to be very intentional with what you need to say within the video, which does help keep the length of the video way more concise. So an example of this is when we're doing tips and tricks videos on my technology channel, we'll often write these out word for word to ensure that we can explain how to change a particular setting within some software or on a particular technology device in a very concise manner so the person can follow without me rambling because there's nothing worse than watching like tutorials and things like that way, it goes around in circles and doesn't really have a definitive conclusion point, and you could have just done it in 2 minutes rather than six to eight. So that allows the watch attention of video to be much higher because we're blasting through the points at a much quicker pace, but the information's more digestible because every single word has massive intent. But some of the downsides when it comes to scripting out your videos word for word, is the amount of preparation time it may take to actually produce that video. So for me personally, I don't really like writing and typing things out. So it can often take quite a large amount of hours to actually structure these scripts in a manner that sounds like how I would naturally talk, so it doesn't sound like I'm some AI non faceless YouTube channel type thing that's going on there. So it still has my approach and my humor in the content, but we obviously have to write everything out, which takes a long time. Whereas just like you're watching with this video here, I've just got a simple little bullet point list of everything that I want to talk about, and I can just sort of flow that out in a more conversational manner. So depending on the approach of your content where you want it to be not fast paced, but a little bit more moving much higher rate versus being a little bit more chilled and podcast vibes really does drastically change that approach. Another instance where I wouldn't use a script is often in videos where we go on shoots like we're shooting outside because so many things can change. So we'll usually plan the video heavily because we've got to have a travel structure around that to ensure that we're arriving at each location at certain times. But usually what we do on site or on location will change massively compared to what we scripted out anyways because you might not have access to a certain part you know, the place where we've gone, the location or somewhere it might be closed or just something really daft like that, weather might change. So we'll usually just have a rough outline of everything we need to cover and the equipment that we need to cover those different things in the event that may arise. And then a lot of it's just capturing beer roll, so we capture the entire experience, and then we fix it in post. So we'll just have loads of natural clips of me experiencing talking in the vlog footage, and then we'll just do voiceover with this microphone to give it more of a structure. You've got maximum access to all of the different parts on the board, and then we can put it in as one whole unit into the PC case. I'm going to start with my CPU first and get that put into the socket. Building a PC isn't as hard as it looks, but maybe I'm tempting fate by saying that. When installing the CBU, you want to line up this little triangle on the chip with the matching triangle on the socker. This will make sure that you don't permanently damage your CBU by putting it in the wrong way round. Then lower the arm down gently and you lock it into place. The protective cover should pop right off. The processor is installed. I'm going to put my RAM sticks in. Now we've got jewel channel of Ram here and more of a story line to it rather than just being a bunch of random clips. That's probably more of an easier way to actually offer make YouTube videos because you can just go out and shoot stuff and then turn it into something in retrospect. Now, if you are a complete beginner to making YouTube videos, I personally think the outlining method that I will show you in this class is probably the best approach because it's very fast time saving, it means you can do it in your free time if this is a little bit like a side hustly thing that you've got going on versus actually being your full time job. And also, it allows you to understand how many words it takes to make a specific long video, like how many bullet points, how many talking points. And then from there, your brain can roughly guestimate how long a script needs to be word for word because it just looks right. Whereas, if you go from the off writing your videos out word for word, you can often overwrite them. So that means there's way too many words, like a 10,000 word essay, and the video that could have been five to 6 minutes, you spent days writing the script and ended up being 20 minutes long anyways, and it just wasn't quite I just over researched in many ways, compared to what was required for that particular topic. 2. How to Research: Before we go into writing the script, first, we need to actually research what we're going to talk about. We have a few different workflows and stages to what we do when making our videos now, just to make sure that they're as accurate as possible and also as interesting as possible, especially making technology videos, it's super duper competitive. About two years ago, if I was making Xbox tips videos, Xbox accessories videos, I was sort of the first mover in that marketplace. So we had a little bit more leeway. Get it slightly wrong in terms of not what we said in the video, but not absolutely nailing the structure. So a video only had 28% watch attention instead of 38% watch attention. We could get away with that 10% margin of error with it being a little bit less interesting than it could have been. Whereas now we have to be incredibly specific with every single beat of the video to ensure that we're competing with everyone now making that type of content that we were sort of doing back then. So we have a few approaches to making sure that every single tip, every single product covered is the best possible one that could be in that video, and then we'll restructure it accordingly depending on how it naturally transitions. You can see her on my laptop, we have got a pre script. So this is the research stage. So right here, we've got an Xbox tips video that we've literally just filmed, and we've got every single tip that we want to cover in the video. So that's almost a bit of a to do list as well for us to ensure we know what to film. So we break it down into single little bullet points, which is going to be each tip. There's about ten tips. I believe in this video, maybe a bonus tip as well. And then we have sub bullet points that basically explains the steps you need to take. So I know how to go get the tip or how to then turn this into a script, do the step by step words to get the tip. You can see we've got the main talking point controller settings. Then underneath that, it'll be like configure, go to the profile, go to this screen on the Xbox, change these settings. Then we've got dark mode, keyboard settings, copilot, and so on. So this allows us to get the initial research and brain dump out. So normally this script might actually end up having 18 tips in it, 20 tips in it, and then we'll go through and bin them. So anything that's not quite strong enough, or could be put in a different video about, let's say, specific controller settings instead of specific gameplay settings. We can make a separate video about that and we'll put it in a different topic. So it's not wasted that research, but it's got more of an appropriate context for us to talk about that. So this then allows us to bin out what we don't like. We'll either just delete it or we'll just literally move it down to the bottom of the bullet point list, and then we can restructure the bullet points just by moving them out, copying and pasting them. One of the best things about software like Notion is you can drag the blocks, which I'll show how you use that in just a moment. We could restructure it to ensure that the flow of video makes sense. So, for example, let's say we're doing a tips and tricks video on an Xbox, we might first be like, This is the best way to get the best display settings, you know, highest resolution, whatever. And then after that, we'll go, now you've got the best settings. Let's talk about how you get better gameplay performance or better graphics to go with these settings. And then after that, we've talked about gameplay, and then we would go, Okay, now let's talk about on the topic of gameplay, if you want to get more points, more whatever, more score, you need some better controller settings. So each point natural flows between the topic rather than being 1 minute talking about a controller, then the next minute you're going and talking about audio settings, and then maybe doesn't really flow quite the same bit more abrupt. Also done the exact same thing here for a PS five tips video that we are also just currently filming. Went through, did the pre research, structured everything into sub bullet points, so we can then use this and put little Tiamods on there to know that we've captured clips as well as a little shoot list, too. But also, this script then obviously changed for the final ones. So some of these actually ended up getting dropped because the settings got deleted or removed temporarily. So we went in and had some backup tips in the extra tips down here, so that then gave us something extra to cover to flush out the video to make sure that it was still ten tips as it was promised on the thumbnail. This is something to definitely bear in mind when it comes to your scripts. It isn't a final plan for the entire video. It can change as you go. Sometimes you might start shooting the video and go, actually, that doesn't quite flow. That sounds a little bit weak what I've just talked about. Cut that section or put something else there, or even go and do another section there's a different voiceover, so you go back to the script and do like a version 3.2 or something with some variations in there that make it fit more to what ended up getting shot on that particular day. 3. Choosing a Format: How do you find the information that you actually want to talk about in your YouTube video? This is actually not as straightforward as you would first assume. You think, I've got knowledge. I'm just going to share the knowledge, but you need to make sure that the video is actually going to be watchable, or there's a gap in the market for that video. It's so easy to make a YouTube video that just no one wants to watch as bad as that sounds. So you think, Oh, I've got this great idea. We're going to talk about XYZ. And then you might go research that topic further and realize that videos on that particular subject and maybe only pulling like 20,000 views or 30,000 views. And there's probably a reason why that's happening. A few reasons that could be is maybe the people making content on that particular subject. It isn't structured correctly, so it's just not very engaging. So there might be potential in that marketplace to come in and actually create something that could dominate it. Secondly, it could just be simple supply demand on the actual topic itself. Great example of this is my music channel. On my music channel, this is a successful channel. However, the market size is significantly smaller compared to tech. Doesn't mean you need to pull millions and millions of views to have a successful YouTube channel, but it kind of helps. So on the music channel, it's a very, very small niche. Sure, we play guitar, we review guitar pedals or whatever. But we specifically focus on a sub niche that's live looping in particular, which is tiny, little loop pedals, whatever. I'm going to talk about it because you probably don't but this is a tiny market. Let's say, there's millions and millions of guitar players. You've got a tiny not 0.1% of those guitar players would probably use something like a loop station or at least to the level that would require them to watch a YouTube video about it and learn about all the different settings. But that does mean that there is a little bit of a gap in the market for this content because not many people are making it. And this was my first ever YouTube channel when it was about 20-years-old, so about four years ago. I started this channel, which was probably the perfect one to start for a few factors. One, I didn't know how to make a video. I didn't know how to edit a video. I was learning all of that. I didn't how to make fumail I didn't how to use photoshop, didn't know how to stutre stuff, I didn't even know how to use a camera. So it allowed me to learn the essential core skills to become a successful YouTuber in a market where the quality was rubbish. There wasn't anybody else making these videos, so there was no competitors to really worry about. So I was kind of the only show in town for so it's not even sometimes, you know, you might start a YouTube channel. That's not necessarily the one that you end up doing anyways. This could just be like your pilot test. So it took me 100 videos to get this channel, I think, like 1,000 subscribers, which was ages. But then from that, I learnt the skill set to obviously then start the technology channel and blow that up within like a year or 100,000 subscribers because of everything I did in this smaller market. So it had nothing to do with the fact that the videos maybe weren't good enough. It was just market size, which is a huge lesson that I learnt about. So what I would often do is when I go to research a video I'll often type the idea into YouTube itself, and just see what the views roughly are on it. So something would be like, let's say, gaming PC. So I might make a tech video about building a gaming PC or something like that. So you can see obviously it's a big market gaming PC, but also very saturated. So the videos that you need to make in this subcategory of technology need to be a little bit different. Otherwise, you're just going to be boxing out how to build a gaming PC guide, which is being done like every single week, three times a week by pretty much every tech YouTube channel there is in the world. So you can see if we have a little look on here, we can have a look at what's recent content. And what's sort of popping off. And then we can start to throw different variations into the content to make it a little bit more specific. So you might do cheapest, little like Amazon's cheapest. And then we can see what happens if we do a variation of a game PC video that's the cheapest, and we can have a little look about it and go, Okay, little bit of interest because obviously it's a bit of a bigger market. Not many people, you know, balling to go buy an expensive PC. It might be a younger market, though, so the ad rate might be lower, might not be as profitable in terms of the click per view, whether you're interested in that or if you want an older audience that can obviously potentially and, you know, be a little bit more valuable for sponsorships and other ways of monetizing an audience. You can then maybe try something like most expensive, type these different variations into whatever your topic is, whether that be travel, cooking, fashion, anything like that, most expensive clothes, cheapest clothes, things of that fastest, smallest, weirdest, strangest, fake, so on, all those different variations. So you can see here, this has got a little bit more of a gap in the market. One thing to always bear in mind is channel size when you do find a particular topic. You can see here this video has pulled 9 million views in a year, and you think, Wow, we'll go build a Minecraft gaming PC then, but it's been done by Linus detectives. So he's got 20 million subscribers. So highlight Hood Chance, it doesn't really matter what video he puts out. It's going to pull about one to 2 million views on average, because that's what they do channel wide anyways. So yes, it's an outlier on their channel, but not really one that you could go and make yourself because you think, Oh, well, he's got a massive audience. So you can then look at particular things that stand out and then go and click on their channel, and then you'll see whatever size they are, and I've got a few thousand subscribers, 80,000 subscribers, 40,000 subscribers, and they're on the smaller side of a creator, you go, Okay, there's potential here and it's interesting this topic that I can slot into and make a video on this myself. So you can see right here this is starting to open up a few different variations that we can sort of slot into as a content creator. Once you've then got your ideas for the different titles. So for us, this might be built or I built a cheap gaming PC, cheap gaming PC, and it might be that's actually good. We've kind of got a rough premise for the video just from the title alone. We sort of know what this is going to entail. That titles sort of telling the story for us as the producer of the video to know what we need to deliver for the actual audience. So from this point, we can start to just literally box off some bullet point list. And this bullet point list is going to be a rough outline for the video. Now, usually, I wouldn't I wouldn't do this on the laptop. I usually just write it on some paper, write on a whiteboard, draw it out, use an iPad and draw almost what the scenes might look like. Storyboard it out, because that for me is the fastest way. I don't really like typing. So it's faster to just draw it out and go, Okay, that's what's roughly looking out. Looking best part about using Apple pencil on an iPad or a whiteboard, you can rub stuff out and then change the section out without messing around too much. So we'll just do it on the laptop for ease because I can obviously show you this on the video much easier. So we obviously have an introduction, which is obvious. But then from there, we might want to jump in and maybe talk about problems. What's the problem with like a super cheap PC? And how are we going to overcome these problems? This is going to introduce some stakes in the video, overcome so already, it's going to get the viewers in with a degree of a hook where we're not just going, Hey, guys, I'm going to build a CGPC or you're gonna watch me. You're gonna be like, we're going to build a GPC, but the huge problem with these is it can't do XY z, da da da da da, da, but I think I found a way. So that's going to hook them in and make them potentially stay beyond that 32nd mark within the video. Usually in the YouTube video, if you can get people to watch over that 32nd mark in your view retention, you can hold it around 75 to 80% people. You've got a banging video at that point. Shows the hook delivered on the thumbnail and title, and they're sort of invested in the story line. If it suddenly drops off after that point, something might be quite slightly wrong, maybe in the delivery of the video, the pacing, it's maybe a little bit too fast, or it might be too slow. Probably more on the too fast side with how YouTube's evolving lately with how people are consuming and watching on different devices rather than just shorts and mobile anymore. So we're going to hit them with that. How are we going to overcome these? We're then going to probably get straight into not building the PC, but actually getting some physical parts, probably, and so PCP picking. So we're going to pick out these different parts for them to keep it engaging, whether that be going to an actual store itself, just doing it on a laptop like this, screen recording it, and getting them engaged in the process of what we're about to build. So they sat there and go, Oh, oh, go to buy? Oh, we might buy that. Oh, I think you should buy that one. And then you sort of pros and cons at the same time. So it's a little bit of a buyer's guide, as well. So you're not download random parts. You maybe educate them a little bit and go, Okay, we're going to go for this CPU because it's got X Y Z feature, but this one's $50 cheaper, and all we lose is this. So we maybe go for that because we can get a better graphics card, and then the benefits of why the graphic card might be better for this particular situation. So you're going to educate them, so it's going to have value at that point. So once we've got the parts, we can then obviously turn this into a little bit of a storyline. I think one of the biggest things on YouTube videos at the moment is, like, storification, if we want to make up that word. We want to try and make it where it feels like the viewer is completing like a story arc, but not in the cliche way. This is something everyone's been doing now where YouTube videos have become incredibly formulaic because everyone's using the same three arc structure, which is just a standard way a movies written. I've just bought a ticket in every airplane seat to find out which one of them gives you the best gaming experience. I have booked a ticket on every mode of transport to find out which one gives you the best gaming experience. But because it isn't 2 hours long like a movie is, it's obvious to spot the patterns of S subliminally. So even if you aren't analyzing videos to death, you can sit and see what the rhythmical patterns are in the editing across every single YouTube channel, regardless of what it is. It's almost the Mr. Beatification of content that people often talk to it as. So because Mr. Best does XY and he's editing, some person doing a YouTube video on how to video edit or how to edit photos in light room, we'll have that same ridiculous pacing, but context for that content is completely different. You want it to be slow, you want it to be chill, you want to be able to follow along with the tutorial. So the less edits, the better, probably ideally, but you don't want it to be ramy where the guy talks about something that's completely irrelevant. You want it to still be on thread with what's actually going on. So I think slowing down the pacing of the content, but taking time to tell a story in more of a unique way, so it doesn't have this predictability, where it's Huck problem, then, like, some cool exploration, and then, oh, we've got this jeopardy now, and then you overcome it 3 seconds later. It's not enough tension for the viewer. That's the issue. In a movie, if there's tension in the midpoint in that three c story line which work still got another 30 minutes, 45 minutes to actually overcome that with the main protagonist or whatever in the storyline. Whereas when it's eight minute YouTube video, you've got 30 seconds to overcome that with the blogger, and then the tensions release super fast. So it doesn't have the same satisfaction for the brain when you're watching it, which is why it feels like fast food, all the content, and also why YouTube shorts are slightly less effective now in this current time because it's 30 seconds and everyone's doing the exact same story arc thing. But in 30 seconds, so your brain just knows exactly what's coming next without even needing to watch the video, regardless of its topic, it's niche, whatever, because everyone's doing the 4. Choosing a Workflow: Transitions us perfectly onto talking about structuring the main content and body of the video. And this where I'm going to break down the two different approaches, which is word for word and the outline method. So when you're doing the script word for word, this is where you're going to be able to really go into detail with particular research on the topic that you're focusing on. And this is often where voiceovers lend themselves very, very well. A bit of a common trend we've noticed on YouTube, but when we've analyzed content is a lot of people just sit with one of these microphones, do the voiceover, never show their face, and then they'll just overlay it with loads of cool we want a spawn point, and we are back with a brand new TV Twin box on the channel, and this is one I'm really excited to show you because it only comes with a new tandem Ola tech, four K, Dolby there's this new handheld fix everything the original got wrong, as it now has a bigger battery, better thermals, more RAM, a sleeker chassis, and with some new features like the Xbox. Especially in technology, we're seeing this as a bit of a trend, so people can obviously see more of the product. So it depends on the type of video that you're making. So if you're a vlogger, you obviously want it to be ad hoc logging on the camera, more about you like, Hey, guys, welcome to the video. But if the videos about technology, unfortunately, your ego has to take a backseat and it isn't about you. So me as Ben Rowlands, the technology dude, no one really cares about Ben Rowlands. They just care about the Xbox tips or they just care about the PC that we're building or the knowledge that we're going to tell them about this product or whether it's worth buying. They're clicking on the video because of the product in the video, because of the brand in the video, that the Xbox, PlayStation, Sony, you know, these big, big names, not clicking on it because of Ben Rowlands. And so that changes massively how we shoot the video and what shots we use in the video. So, of course, I can be on the camera, I can be talking on the camera. It's not going to be completely solas, how it's done, but we might do more sections of particular B roll that overlays a lot of the talking heads so they can see the detailed shots on the products, what buttons are on the products. How big is the screen on a product? Is it touch screen? How's the power How does it charge? What power bricks come with it? What accessories were included in the box? All of these things will take up a good 80% of the video compared to my face actually being on a video. Let's say you're more of an informative YouTube channel, whether that be tutorials or like coverage of, like, you know, sort of those more finance niches or something. You might be sat on the camera, and it's all about your face because people are coming for your knowledge in particular because you're the authority on the topic, so you might sit here with a podcast mic, and percent, 90% of the videos you're talking head with just a little bit of Bro supporting it to maybe cover up mistakes with Bureau clips so it's not awkward or has, like, lots of jolty cut in there. And that's something to also bear in mind when you're presenting. You don't have to nail the take every single time. You can do your lines in different parts, join it all together in the edit and overlay it with supporting Bro. So we can't not talk about these CX doors. Show you what is it? I can't come to the UK and we can't be in the UK and not talk about the CX, right? Okay. We do that all of the time, especially sometimes in busy environments when we're filming in public. You might start the line and something random happens and you got to wait and then get the next line, but we can overlay that little awkward cut or something, and just leave it in because it helps the pacing of the video. The brain's like, Oh, what just happened there, but it's still the same. Lots of things you can do with the approach. You have to sit there for 10 minutes getting the perfect line. So, right here, I've got an example of what this scripting method would look like when it comes to actually doing it word for word, and this is a tips video that we literally dropped very recently. I did well, by 100,000 views, something like that on it. In about a month. So ten Things do when you get a Metaquest threes. So this is essentially going to take them through all of the beginner guide settings. So another way we could have titled this would have been Metaquest three S, beginner tips and tricks or walk through. But a more interesting thing that's maybe a little bit more relatable to browse feature on YouTube because there's obviously differentrafic sources is going for ten Things do when you get a new MetaQuest three. So obviously, it's more relatable to the viewer because they're going, Oh, that's me, and I've just got this for Christmas, and we dropped this video obviously December around later in the year, we might maybe switch the title out because it's a little bit more less seasonal, but it depends depends on what obviously the context is on that. So right here, you can see we've got the full setup. Tip number one is the setup, so taking it straight out the box, and that's exactly what they would do. So that's obviously the most relatable way to kick things off. So we can do the cool hook. We're going to show you ten tips in this video, then boom, what are they doing right now? They maybe just unboxed it at Christmas. So they're taking it out of the box and seeing what accessories are inside of that. So we're going to take them through that and the first thing of putting the headset on, then obviously adjusting the lenses that go with there. But we've made sure that we've kept it word for word, so the talking head clips or the tips and tricks are obviously flowing, and we're not rambling for ages. And it means we get to the key bullet points that we require. By doing it word for word, it allows you to transition between sections beautifully, so you can write sections where the flow of the video will obviously change. So you can see right here we've got this little bit bottom bit here that says, you know, set it to which setting is best for you, so it's the most comfortable. And then we go into a complaint. We've just fixed that problem with the headset, but another common complaint that comes with this is battery life, and we're going to fix that for you so you don't have the same issue. You know, we're instantly addressing with the first time setup, the super hyped that they've got the headset on. And then now they're thinking, Oh, what problem? There's a problem with the headset? I'm gonna have rubbish battery life, it's okay. Ben's gonna fix it. On your eyes, you can install an app, which is called eye measure onto your phone, and then you can use the Self camera to calculate the exact measurement between your eyes, and then you can see which setting is best suited for you. A complaint amongst many users of the Metaquest three is the batch life. Now, thankfully, there are some settings that you can change completely for free to help increase the batch we're already addressing the second huge issue that they're going to experience as a user because they're going to put the headset on, jump into some games, and then it's going to die 45 minutes later. So we're going to show them how they get an hour and a half out of it, so that issue doesn't occur. So instantly addressing a pain point for the viewer, keeping them interested because, What else is this dude going to show me? Because he is on fire with the information. Another way we can often use this technique in script writing when we transition this section is, I love doing this. It's on the topic of. So we might have a tip, conclude that tip and on the topic of batch settings, let's talk about these accessories that will allow you to extend the bachelor to 4 hours. So let's switch topic, but also keep it on subject. So another way might be on the topic of how to write a YouTube script, let me show you how you also edit a YouTube video the correct way so it all matches and works together and so on. So it allows you to basically choose a topic and then move over to the next phase of the video that's kind of got a degree of crossover there, but also change direction without it being too abrupt for the viewer, which way that comes into doing that pre research, pre bullet point and everything el, and then restructuring the bullet point in accordance for what you actually require. Now, with that address, I think we've talked enough about how to do a tips video. You're probably think this guy just does tips fids. You know, come on, mate. So I want to show you an example of a more story specific video that's got that classic cliche story arc to it. So this was actually an iPad air review video, but we did it in a way that was not a day in the life, but it was more of like a 72 hour review. So it had days to it, day one, day two, day three, and it allowed us to share my experience with that in a more interesting way than just being like, iPad review. And people would be like, Well, we've seen that 1 million times, Mate, but it's more like, you know, three days with the iPad. So the viewers think, Oh, it's not long term review, but it's going to be more than just taking out the box and saying it's pretty good. So he's going to have a degree of pros and cons to his experience over almost week his first half of a week with this thing. You can see the way I actually scripted this out, and I've relabeled it to make it super easy for you to understand. We've got beginning, then the incident that's, like, enticing to keep the viewer hugged. Then we've got second thoughts. This is where there's a degree of doubt in the storyline. Then we've got the climax of Act one. So a degree of conclusion for the viewer that then transitions into those obstacles, obstacles, which is obviously that three c story line, Obstacle one, obstacle two, midpoint where twist with that, where we go in a completely different direction because I've had a bit of a breakthrough in those problems, and we're making progress. And then obstacle three, it brings us straight back down. It takes the viewer to a high point, then brings us straight back down to another problem, keeping them hugged, like an emotional roller coaster. We're on and off, we're on and off on and off. And finally, there's a disaster, climax to that disaster, and then boom, we have a bit of a hero arc at the end, and it wraps up the video. And the way I did this was with an iPad. Shows you can do it with absolutely anything. If you structure it in the three c story arc technique, and then you apply your topic to that, with a bit of brainpower, you can make it work on literally anything. So you can see with the iPad example, the first part sort of the challenge as to why I'm using this iPad. So I'm sort of saying last year I bought the world's most powerful iPad. Fast forward like a year or six months later, you can now literally purchase the same power iPad, but for half the price in the cheaper model. So it's like, Whoa, that's a little bit unlucky that mat. I'm a bit annoyed as a customer. But I'm thinking, can it be the same experience half the price? And then I can it replace my laptop? Can it replace my MTBk? Can it do something like that? So that's the challenge. But then we've got that second thoughts. You know, I've paired it with the keyboard. You know, I think it's one of the best keyboards that you can get. However, I've got some regrets here, and that was buying the case in the wrong color. I bought it in white instead of black. I intentionally purchased it in white. Looked better for the thumbnail. And also, it meant I could put this into the script. I'd be like, actually, this was a mistake because last year, I got it in black, and it was covered in fingerprints, all sorts after, like, a couple of weeks. So the white ones got no chance, especially with me travel. That is a stupid example of how you can do it with an iPad. So we've even put challenges and climaxes and all that type of stuff in with the storyline stuff within Act one, just on choosing the wrong color iPad. That was a huge disaster. Then we've got the next act. This is the next obstacle. You know, the issue with this iPad is the screen smaller. Though it's cheaper, last year's models 11, 12 inch. This is only seven inch or whatever it is. So it's half the size almost. So I don't think it's going to be good enough for multitasking. So that's the next obstacle we've got to overcome. How am I going to get through this? And then this then transitions over to what I just talked about, multitasking. So the screens small so how am I going to use multiple apps? I use these apps, productivity, blah blah, blah blah blah, show them how I use the iPad in a day to day experience, so they've got context of how they could replace their laptop with an iPad, but this is a huge problem with using the smaller one. But then we've got a bit of a breakthrough. Got a bit of a breakthrough. Actually, it's been pretty perfect so far. The smaller iPad's lighter. It's easier to travel with. It's got a similar performance anyways. And actually, it's not been that much of an issue. But it doesn't have face ID. It's got thumb ID. You got to use a little touch ID thing, which is rubbish. So it's another little bit of an issue. So, again, we're reviewing it at the same time, whilst keeping them on this day in the life story, it's more than just me sitting here, doing the talking head and being like, This is everything you need to know about this iPad. One big thing to bear in mind, as well, all of this is Bro. So it's me logging. It's me doing contextual day to day shots of me actually taking the iPad out and about. So it's very engaging to watch. It is almost like a movie. But instead of me being the hero, I'm not Spider Man. The iPad Spider Man. So that is the main character. So you've got to bear this in mind, who's the main character in the video and why? And the iPad's the main character in this video. And in many ways, the more expensive iPad, the iPad Pro is the villain. We've got the little underdog that's $500 fighting against the $2,000 iPad. So you've got them playing against each other in quite a fun, unique way. Then transitions through to of other obstacles that are need to break down. You can read them if you want to. What I want to point out in this script is how I've also sort of micro organized it in a really simple fashion. This notion is fantastic. So within Notion, it's free, by the way. With notion, you can just drag blocks around and you can restructure things, which is fantastic. So if you decide that this act isn't right, you can just drag it all, select it, and then move it about dead easy, put it there. Boom, job done. But you can also color code stuff. You can do that in any word processor, really, but it's really easy to do. So you can see these lines are all in orange, and there's a particular reason for that, and that's because there are lines that I'm going to film talking to the camera. So everything else is a voiceover that isn't in that, but the colors that are in orange is going to be lines where I log it on the camera, talk to the camera, do it that. I say it word for word, exactly the same, not really, but the threads there. So I can read that and go, Okay, this is what I'm going to talk about, boom, and I can do a more natural take, or I can say it word for word, if it needs to be so intentional. Then everything else that isn't highlighted is going to be voiceover, just talking into this microphone and overlaying that with additional footage to support that. Now, going more further into our current workflow because obviously this video was filmed a couple years ago, we now color code a lot of things. So we'll color code, what type of burial might go in a particular section. And then that might match up with like a short list or something like that. So then that way, we can see the whole thing and see which sections are overhead camera, which sections are voice which sections are talking to the main camera, which ones are going to be Ball in certain location, Bureau in the studio, bureau outside. There's a lot of ways you can do that on more complex shoots. And we also often storyboard this. Where AI is fantastic is it lets us generate images so we can type in Ben holding a laptop in location, and it can generate an image, and then we can throw that into a storyboard just on like Canva. So we'll use Canva, which will basically be us taking the storyboard that I did on the whiteboard and turning it into a digital asset where we can put those images in. So whether that be screenshots from old content or AI generated images for us to visualize it, but also to pitch it to brands as well. Sometimes when you work with a brand, they need to see the storyboard or the vision before they support the video and actually back it, so you have to basically do a presentation and pitch it to them. So this helps make that way easier for them to actually see the crazy idea that we're trying to articulate to them.