How to Write a Website About Page That Converts!

1. Welcome to How to Write About Pages that Convert!: hi there, and welcome to have a writing about page that converts. My name is Belinda Weaver. I've seen a copy writer for more than 10 years and the copy writing teacher and mental for five years. I've written copy for small brands and for Big Burns copy That shines a spotlight on my client's business. In very busy market places, I've written copy that nurtures the start of a relationship and copy that closes the deal in amongst all the projects that I've written, the most effective copy is the one written in an authentic tone of boys and the copy that sparks a genuine connection with the reader. Enter a website about Paige websites About Page is one of the most important pages on a website. It's where customers go searching for a spark of a connection that will help them decided this is the business. That's right for them. If this is the business they should trust with them money and also their problems. And that's what I'm going to be showing you how to write because so many business owners filed to make a good impression because I can't talk about themselves in a way that's compelling for the reader in this class, I'm going to be showing you some copyrighting best practices as well as my own proven short cuts to write compelling and authentic about pages that invite people to take action. We're going to be talking about why the about page is so critical and also different times of about pages, because there isn't just one type of about page. I'm going to be telling you the essential information that needs to be on in the back page on the questions you need toe answer. To get that information, we're also going to be talking about how to talk about a business owners credentials and experience in a compelling way and the difference between running and about page for a person as opposed to a business. This class is perfect for copywriters who want to add about pages to this services list. But it's also perfect for business owners who want to create a lasting first impression on their own whip side. At the end, you're going to know how to write a compelling, authentic about page for a website and fat that is a final project. I encourage you to get through all the lessons and to do the final project and to post your final project for any comments from May. I also encourage you to leave from review. Tell me what you think off this course. I hope you enjoy it. 2. Introduction to About pages: Hello. It's Belinda Weaver here in this lesson and the lessons that follow, I'm going to be showing you how to a lose the power of personal connection without sounding line. That's right. We're talking about about pages that convert. It could be a page about me. It could be a page about us. But this page is one of the most important pages of the website. It's certainly the most frequently visited page. And why is that? Because as we're searching the Internet, feeling overloaded with choices and information which we don't know is true or not, we're actually looking for ways to create a shorter list. We're looking for ways to make the next decision. Ah, lot easier. So, yes, the website needs to have features and benefits and health. Yes, you have to frame compelling reason using persuasive copyrighting techniques. But shoppers are also looking for people that can lie down on cars with no. Shoppers are also looking for points off meaningful connection. And that's what really strong about Paige can get even in a business to business buying experience. It's people who make decisions and people cried a sense of connection and bologna in early 2017 I began searching for a local accountant. Now finding an accountant is a bit like finding a hairdresser. Once you find them, you just don't want to leave. So looking for a new accountant was a bit of a big deal. It led me to review many, many very boring website, and I want to show you two examples of about pages that influenced my decision. Making this best one is, um, is a tax and accounting firm. Their about page says. What they do best. Tax filing services, it says who they do it for individuals and small and medium businesses. It also says that they believe in 100% customer satisfaction, which sounds good, right? And they actually have a lot of really high reviews on Yelp, so they actually do have a lot of satisfied customers. But this page doesn't give me a sense of what it will be like toe work for them. It feels it leaves me feeling cold, and if that's what it will be like to work with them, I'm not really interested. Then I found this page. This page went on to describe the qualities that the team want to be like and don't want to be like, relatable, efficient, happy. But it goes on the overall tone of voice off this copy and this pages conversational. They use varying sentence Linz and sentence fragments. It's relaxed. It's kind of funny to in its very customer century. It focuses on their values, what they want to be and what they don't want to be. And most of these is linked back to how I should care as a client, why it's important to May. It has this kind of conversational language when you come in on top of tax and business talk, we also want to hear about your latest road trip, what type of cattle dog have or what your hobbies are? I want to be a grumpy accountant when I grow up, said no kid. Ever see kind of funny arrive on this kind of relaxed language? We veer away from having hoity toity attitude just because where the experts in their field and you are not. This is a really great way of presenting the credibility marker being experts in the field , but making it centered on me in a way that doesn't feel patronizing or condescending. And then they had pictures off 13 lots of smiling photos. And they look friendly now is this The best about page combo in the world may be known, but this is a great about page because I already like these people and I want to give my business to people that are kind of like cause I'm going to be working with them now. This isn't a top of the world barking or design agency. It's for an accountant. And it's a fantastic example of a business in a highly competitive industry with customers who usually and this isn't for a top of the line marketing or digital agency. It's just for an accountant, a regular local accountant. It's a fantastic example of a business in a highly competitive industry with customers who usually won't understand the complexity of what they do. Potential clients are checking out lots of different websites, and those websites are mostly dry, boring and full of jargon. This website, though, gives me a feeling of people working together and having fun more. They were now just before we wrap up, I wanted to quickly show you their home page, which is what hoped me first, Let's talk tax like nerdy friends do. That's funny, and that's what hooked me in. But as you can also see, as I said, I was looking in early 2017. They weren't accepting clients. And guess what? I would buy Weiss it the home page and the about page is a two punch combine. The home page got my attention, and the about page brought it home for me. It maybe feel like this was the business that I wanted to give my business to. And that is what a good about Paige can do. It can create point of connection. It leads on to a longer conversation. So how do you write these kinds of about pages? It all starts with the information you get from your client. Now, if you're a copywriter, it's your If you're writing your own about page, you clients in the next less. I'm going to give you the questions you need to ask. In order to get gold, you need to write exception. See you back here for part two of how to write about pages that convert 3. The essential information for a compelling About page: Hello there one of these, Belinda Weaver, and welcome back to how to write about pages that convert now with the end of part one. I introduced the idea that there are specific questions that you need to answer if you want to write a compelling about Paige. And that's the copy writing brief questions that copywriters asked at the start of every project off the ones that helped them uncover the gold from their clients. Now, many about pages seem to answer questions like, How long have you been in business? How many people in the team, What is their experience? And what is your mission statement? Well, I'm here to let you know that if you write an about page with those answers, it is going to be as dull as dishwater. A strong about page one that converts browsers into buyers tells a story that helps someone connect with a business. The about page is all about humanizing the business, whether it's a sole trader or a national corporate identity. So we're gonna go through how to ride in the back page that isn't boring. That helps you or your client take a perspective customer out for a virtual drink to realize that this business, this website, this service is the one. So what questions should you ask in order to write a compelling engaging about Paige? Well, stories are a big part of strong about page. It's a big buzzword in marketing. I know smart getting must have storytelling, but rather than it needing to be like a bedtime story, your about page should give readers the impression off someone's history and they present and maybe even their future. So, like any copyrighting project, you must begin with meaningful information. You can weave a story together from the answers to questions like these. How and why did the business get started? The Why is really important. And these questions the how and the why can often spark an interesting story that helps differentiate and personalize a business. It's the very start of the journey, and more often than not, ah, business is started around a particular trigger point, and that's particularly relevant for sole traders. I've got an example here. Daryn Rouse from pro blogger dot com, unde errands about page. He tells us the story off how he got started as a full time book he says. Back in 2002 I stumbled upon an article about blogging. I didn't know it at the time, but that moment changed my life. Now he goes on to say how he got started. He started his own blogged on how has his own blocks have grown in popularity. He started to generate income from them, and that's now what he's teaching other people how to do. The storytelling in this page is very conversational. He uses sentences like, I know that statements like that belonged almost cheesy by my 1000 all the training program sites. Don't worry. I'm not selling anything more than a book, but it's actually true. It's very relaxed, and it's very conversational. It feels like Darren is talking to me as the reader, and that is the spark of the personal connection that you're looking for. This next example is from a company called Alfred Alfred is a new apartment servicing business started by two women, and on their about page, they tell the story of how they met one fateful night. After a long, demanding day at work, they ran into each other in the laundry room of their apartment building the overwhelming sentiment, frustration. Leisure time shouldn't be a luxury. It should be a right and a reward for working hard, as both these women did and still do. Ah, pact was made. No longer would they let mundane JAl's control their lives. So this is the story about how they met, how they made a pact and have I started their idea. Now these two pages Darren's is written in the first person where Darren is speaking to us as the reader. This next one by Alfred is written in the third person, where it's speaking about the women, Jess and Marcella, in the third person. What makes this more personal is it still is using casual language, and it's telling a cell it telling us a compelling story about how they were frustrated and how they wanted to change their lives. So whether you right in the first person or the third person, the important thing is to tell an interesting story. If there's one there now, my final example is about Mars used to be CEO Mars and online is your company, and they wanted to demonstrate their history and because either of a long history for a business is an important credibility markup, but no one wants to read a lot of words about every step of the history. So they came up with a neat infographic to do it. So there's lots of different ways that you can encapsulate and summarize a lot of information about a history without bobbing the reader down in a long and tedious story. The trick is to pick out the important compelling elements off the story. And those air, usually around highs, lows, challenges, progress. The next question that is a good question to ask for an about page is Who will I be working with? Because when you're about to give someone some money and you're going to work with, um, it's handy to know who the people up. But of course, this concert, quite often into lots of very dull bios from every team member in the team. So how can we combat that? Well, we can make it interesting. This Cos a digital agency in the U. K. And on their about page. They have brief summaries off each of the high level management what they do it, the company, what they specialize in, what their credentials are plus ah, fun fact that adds some personality and also a personal element to the page. So you could have this kind of summary for teams or work this kind of information into about Page, which is just about the owner of the business. Now some prompted questions. Might be One thing my friends love about me is some things most people don't know about me , uh, three things that eat up my time out of work. Ah, and that's when you get some hobbies and what we're left with here is Phil Shackleton. Phil co founded mixed with Mike Danford in 2000. For now, Garrett guards the company's technical direction as an expert in usability and users sent to someone. He has led large scale UX projects, focusing on speed of innovation, usability and service designed in the NHS and other public sectors. So we got a good sense off what Phil knows about with some strong count credibility. Marcus on projects he's worked with the NHS, which is the health system in the UK You could describe Fila's a mountain biker road, cyclist Abdel Pursuits instructor and owner off a dog cold surprise. So these is the sentence that really makes feel interesting and humanizes him to us. The whole idea of adding this kind of information is toe add a sense of intimacy. You don't have to share information you're not comfortable with. But some of these little tit bits of personal information and personality might just have someone saying, Oh, me too. Like, Oh, you love painting miniature furniture for dolls, house antique fairs. Me, too. Here, take my money. I mean, if nothing else, they might say you're more interesting than your blank competitors Here, Take my money now some coins. And if you're listening as a business or no might think this is unprofessional to share personal information. But I absolutely disagree, because because we know that feel like cycling and have a dog called surprise. Do we think he won't care about our work together? Do we think he's unprofessional? Do we think he doesn't know what he's talking about? Off course? No. In fact, I would suggest that cycling takes a lot of drive and strength that actually says a lot more about food, and I have a dog. If I'm gonna meet Phil, I know that we have something in common. He's a little sparks of connection that I'm talking about. These are the things that can differentiate one business over another, and we look at Mike Danford down. He could describe Micah's, a nonfiction book Lover Inspired. Been the recipe cook, sand, Serie fought, fond aficionado and eternal seeker of inspiration. So we have his picture. He looks friendly. It's an open, smiling face, which is another great tip. If you were going to have buyers of off a team or have information about a business owner, have a photo to a noise open, friendly face looking to camera because that reinforces that spark of personal connection. And as I said, if I ever met Mike, I might say Are here you on the front, my friend. But I'm a recipe book Follow up. It can start a conversation, and that's the kind of spark I'm talking about. The next question that is a good question to answer is what keeps them in business. This is where big passions usually crop up, and there are strong anchors and points of connection because they have all the feels. But not if buzzwords and cliches used Oh my gosh, I am passionate about blah, blah, blah. I am an innovative solution. Provide up. You've got to make this kind of passion. I'm going to use the word there. You've got to make these big passions more meaningful by digging a bit deeper. So look for small moments rather than big moments and some prompter questions that you can use our. My favorite part of the day is when I get to the feeling I get when I help someone. I have never enjoyed work so much because I didn't think I'd succeed when. Sorry, this last one. What has almost stopped them from succeeding? Unexpected challenges can give an about page something a little bit different. And the start of the story or the low point of the story helps a reader really identify and connect with the business owner, because sometimes it's hard to relate to someone who is super successful. We want their super successful credibility markers so that we trust them when we give them our money, but it could be hard to relate to them, so hearing the start of their journey and maybe even the low point of their journey helps realize that we were once in the same position. The next question that definitely needs to be answered on this page is, Why should I trust these people? What proof is there that this person off, that this business is legit, that it actually exists and that I should trust them now? We don't want this page to be a curriculum vitae. Your resume, but experience and credentials count for a lot, but they don't have to take center stage. Your about page can create Lioce, so going back to my accounting search, this was a page I came across, and it highlights really effective use off logos, certified professionals, certified professionals, certified professionals, certified professional. We have one down the bottom on expert. When if someone is a member often industry body or has some kind of award or certification , you can present a logo for an instantly recognisable credibility markup. It's much more effective than having lots of text. The last question I have here is what values guard the business is there, I philosophy eight. So this is an example of a philosophy By Foods Jr. It says Food studio is about sharing stories of people that believe in good and honest food . That's great. That's succinct. Punchy to the point. Thanks. This is where a lot of mission statements got wrong. It doesn't. It can lack a bit of meaning, a lot of mission statements we see on on business websites you know you've done in the eighties or nineties during those business workshops and never touched again. We want these to be really meaningful, and we can make them more meaningful by adding some explanation, not waffle. But adding more detailed explanation is more credible. So this food studio goes on to say, with good and honest food, we mean food that boasts tastes good has a positive impact on our health. Food that's responsibly produced food that's a result of plants and animals being treated well and see that inspires is so that you know, linking statements and copyrighting, which means that what we mean is go on to explain a little bit more and it becomes more credible and more meaningful. And we see that here, if there are values, usually they have one word statements like we have here from the digital agency mix that we saw earlier Focus, passion, empathy, teamwork, brilliant. But so what what they've done is they've gone on to explain what that means for customers, how these values influence the team and how they behave, which gives the reader us a sense of how we will benefit because that really is the most important thing. This page, this about Paige isn't really about us. It's about how our clients and our customers and our readers out browses who benefit for working with us. So what we need to do is we need to link every idea back toe how a customer or benefit and , you know, statements like we've been operating for 57 years. Well, good for you. Why should I care? Well, I should care, because the customer service is so good and the business product is so awesome that they've been able to last that long. Ah, huh. Now that is interesting. The final example I have for you is from copy blogger dot com, a big content marketing website under the banner of Rainmaker Digital. So it starts with the promise of what this company's about. We don't just teach content marketing. It's how we built our company. So it goes on to explain a little bit about what they do in the company growth and the change over the years. Then it clearly specifies what visitors can expect with a call to action. This page is a great example of bragging in a way that's meaningful for customers. So it says what they do, they copy. Bilko brings you original relevant content every week. Then it hasn't really strong credibility market here. The most popular content, marketing and writing block on the planet cannot be. That goes on to say What can you expect and then wraps it up with a big dose off social proof? So you know a great way to set the scene on about Page is opening with a pain point. Dedicate your opening sentence to an audience challenge on objective. Start with the very reason they came to your website in the first place. It's a really good way to demonstrate that you have there, needs in mind. So I want to wrap up with a quick reminder that remember, this page is not about you, and it's not about your client. It's how the readers are going to benefit from working about you. So for every bit of information, that every part of the story you tell you want to think well, how will my customers benefit from this experience? Let's do a quick recap, the questions that will give you really meaningful information for an about page questions like how and why did the business get started? Who will I be working with? What keeps them in business? Why should I trust these people and what values guide the business In Part three? I'm going to give you a bit of a template in a structure on how use that information to writing about page per person. And we're also going to talk about the differences between riding an about page for one person versus a company with a team. Before you start digging into Part three, you might like to answer those questions for yourself. All right, we'll see you back here for Part three 4. Tips on writing About pages for Individuals and Companies: now that you have all the information from the questions we went through in Part two, it's time to choose the angle of your page. You don't need to have a wee information on the page, so take a moment to consider. What does the potential customer need from this page? Is it trust? Is it personality? Are they mutually exclusive? Not at all. But if you can shine a light on a particular aspect while using the other elements of great information you've gathered to add depth to the story, then you're onto a winner. So if you're running an about page for a person, thes pages are often a lot more personal. Ah, great technique that I used to write. An about page for a solo business owner is a letter to the reader. It isn't published as a letter to the reader on the page, but you can start the copy with dear name of ideal customer. Let's have a look at a bit of a checklist of things you might try. So, dear Sarah, and this is where you introduce yourself this who I am, and this is what I do. You want to use strong commanding statements. You can also use a sentence such as you're here, because you you're here because you're looking for You're here because you're sick off. You're here because you need. Then you want to go on to a sectional credibility. Why is it that I should trust you? It doesn't have to be very long. It could be a one or two sentence summary, then moving on to the history and passions. You know, I became a role because I love this work or I continue to do it because I feel all the feels when I get to and remember small moments, customer related, described in detail. What's most important to me is I never thought this would happen, especially after, and then wrap up with some irreverent details. Now, this is all about sharing as much as you are comfortable, it's more important to have personality within the copy, so you want the reader to feel like feel like you're talking directly to them and a good way to do that. If you're feeling a little shy about the writing and your business owner writing urine about page, all your a copywriter riding in the back page for a solar business owner is to use the language you would use every day. Imagine you are talking to someone in front of you telling them about yourself. That's the kind of language and the feet you want on your about page. Some people feel a bit uncomfortable sharing personal information, but remember, you're giving people a moment and a chance to say, Oh my God, I love Doctor who to I have a snicker doodle dog. I can't believe you're running your business with a family of small Children. You're trying to do it all and you're just like me. That's the moment you're just like me. So remember the CEO who rides box and has a dog? Was he unprofessional because we knew that Absolutely not. Believe statements are really powerful additions to an about page on mine I have. I believe good copyrighting needs to talk to people rationally and emotionally. When your words press all the right buttons, they can motivate action, and great copyrighting is all about action. I believe statements demonstrate that the person speaking has position, and that puts them in a place of authority. You don't have to have thes statements in this order thes air Just prompters to help you begin to shape the page. Writeth. Um, switch them around and then remove dear name. So one of the questions I often get asked is something I touched on in part to Should you writing first person? Should you riding third person? Which one is best? Well, you don't want it Depends. I personally like first person as it brings people in to your copy because your website and your brochure any copy that you hand to the client is basically being your best sales person when you aren't there. So I think the more conversational and the more natural language you can use the better. But some people aren't quite that relaxed. They want to keep customers a little bit of arms, legs. Some people feel that third person is more professional, and that is totally RK, whether it's for you or client, it's what the subject of the page feels most comfortable with. There is no better. There really is no more professional option. You can still include personal information and right in the third person. But what happens if you're writing about a team instead, off a person, while there are a couple of techniques that you can use firstly, when you're writing on behalf of a brand in the team, it's more common to switch to referring to the business in the third person as the business name. You don't want your copy to become too formal, though, so I recommend you mix in some first person pronoun team talk using words like we us. Our an example is from Male Chimp, the email marketing tool provider, and Mao Chip has since mail Chimp is self funded, profitable and quickly growing. We spend that time improving our product and listening to the people who use it so they refer to their businesses 1/3 person by using my own chimp. But they use words like we, our and us to make it feel like the team off humans is talking. Then, when you're talking about a team or a brand, values and the philosophy do become more important. These are the things that bind many people together for a common goal, so it's more appropriate when you have an about page for a company with more than one person. Remember, you don't have to talk about a company history when a business first opened its doors is a point of interest if it's interesting and adds some gravitas, but it doesn't have to be there. If it's simply a marker off time, it's only relevant if customers will care. And if you take the moment to explain why it's actually relevant to them, customers only care about what's in it for them, and you have to make that clear in your copy. If it's important to the company, mention it, make it interesting or make it brief. Then, of course, you have to be wary about using the same descriptors as everyone else. Try and be original with the way a business is described in order to help it stand out. So, apart from the rather obvious nature of that statement, you should apply it to the language use when describing a business. Avoid using the same phrases that everyone in the industry is using to describe their business like professional. The biggest, the biggest culprit. Maybe your client or you are professional. But what does that mean for customers? Doesn't mean the team is always polite on the phone. That they're always functional doesn't mean that they do what they say they will all doesn't mean that everyone strictly follows industry guidelines. Ah, would like professional and so many other business buzz words can mean so many different things, so narrow the focus. Describe what it means for customers you can give well. Used phrase is a lot more additional meaning. When you explain them, tie everything hat back to have a customer will benefit. Oh, just use more original words on online thesaurus can be your best friend, and it just adds a disruptive and surprising element just enough to differentiate this website from all the competitors. Professional could be dedicated, passionate could be deeply enthusiastic. Spend time brainstorming the intent behind the word and explore different language you can use. So in this lesson, I gave you a framework for using the information that you have from those killer questions , in part to to writing about page for a person and gave you some tips on switching that up for a brand or a team in Part four. I'm going to show you with conversion. Part comes into all of this will see you back here 5. The secret to compelling action from your About page: by the way over here. And welcome to the final part of how to write about pages that covert. And this is where we're going to dig into the conversion part of this about page goodness. It's a simple is including a call to action. That's it. I believe every piece of marketing needs a headline, A call to action. They are the book ends of good mocking. After you've made a connection with your potential customer on the about page, and they're feeling all the feels from your story, you need to nudge them towards taking the next step. Forget nudging. Actually, you need to give them a good firm guarding push. This is when you can also talk to directly to the reader. If you've been using third person pronounce, would you like to start talking about this project? Do this thing? Are you excited to get started? Do this thing? Want to learn the money saving advice most banks won't tell you. Download my free report with 10 money holding tips that will only cash while you sleep. Then, when you're ready to invest that cash, give me a call incentive. Plus a call to action is a double punch combo, and it works on the about page two. Here are some examples from some of the websites we've been This is the probe local page. At the end of the pro block a page, he invites you to subscribe to the block with Lodge's social proof there 300,000 plus bloggers. Then we have the copybook are at the end of that about pitch again. Get some free training, get free access to proven marketing training, and this is a call to action on a public goods. This is actually broken up, the about page, what they do and how they do it. And in each step there is a free 30 day trial button right there. The conversion is actually more than a simple call to action, though at the bottom of the page. When you convert someone, you do it in small steps. It begins with the opening connection. It's strengthened with the turn of voice that use and the sharing of some personality and some personable fax its rounded out by the rest of your website, and you bring it home on this page with a call to action. The important thing about course of action is to never assume someone is going to know what to do. Think about what you want them to do after reading the about page, then tell them what to do and how to do it. I thought we could wrap up with a quick view off my own about Page, which uses many of the techniques that I've gone through. This is my website here. Copyright matters dot com and let's go to my about page. And here we stopped with more story. And here we start with my story. I introduce myself. My name is Belinda Weaver. I believe good copyrighting needs to talk to people and you've heard this before. Then it goes on to say if you're ready to improve the copy, you right. And by that I mean raising the roof on the results you get from your copyrighting, you're in the right place. So these opening statements introduce who I am, what I'm about. This is me taking a position on what good copyrighting is and then making a promise if you already to improve the coffee. You right? You're in the right place. So someone who is not in the right place will instantly know that and click away. Then I go on to explain some credibility. Marcus, I have how I got into copyrighting, mentioning that I've developed marketing strategies and execution and then explaining that now I'm sharing my proven techniques to help. Copyright is level up, their writing skills, a little bit of personality there. Yeah, yeah, yeah. Like I acknowledge that sometimes we're reading this going Yeah, yeah, yeah. Then I go want to share a little bit more personal information. I'm an Australian living in California with my husband by two small humans and my park. I expand on that. I'm a massive doctor who, Fern. I love yoga. I love the idea of long distance running SciFi movies and a good re sounds a bit nerdy, but it's all true, and the reason I have this information in there it's so that when someone's reading it, they can hook on to these little tidbits of information and say, Me too. Me too. I have a lot of other information, actually, on a separate page. It's just a long list of silly, interesting, quirky fax that I share about myself and I finish up by saying, Are we friends? Now? I wrap up by inviting people to have a look around. And then I have my own calls action. Get a daily dose of copyrighting gold when you subscribe. You get super smart, super short copyrighting tips every day, and I also highlight my podcast. Further credibility markers I have is some awards, and I wrap it up by saying, Oh my gosh, you're still reading Go read a block because this is a bit of a long page. I'm asking a lot of people to get to the bottom. I have a lot of information, and this is where images and subheadings could really play an important role to break up the page into chunks so that people can skim through and deep in and out. So your final project is to write an about page using the techniques that I've shared in this course. You can submit it for comments and feedback from your fellow course members, and I'll be popping in as well. I can't wait to see what you come back with. I hope you've enjoyed this course 6. Congrats! What to do next...: So there you have it, how to rot and about page that converts. I have a clear understanding that even though there is a framework and some guidelines you can use to write your about page, the heart of a really, really good about page is sharing a compelling story in an authentic voice that is the heart of it. That is what will spark a genuine connection with your readers. I encourage you to post your project so that I can comment on and give you any feedback on . I'd love to get a review. What did you think of the course? My name is Belinda Weaver, and my business is copyright matters. Maybe he's like to follow me and treated for any future courses I post here. Whatever happens, all the best with your writing.