Transcripts
1. Intro to course: Welcome to the course, starting a YouTube channel and using books to get you started. It's a working title. Haven't really figured out, but my name is stuck it on the wall, CEO. And I'm obsessed with educating and sharing big ideas and talking to my phone in my front yard or in my studio. So this idea came to me today of how hard it is to come up with the content and keywords and the ideas and how something as simple as a good book with a lot of highlights in it and a lot of dog tag pages can really help you get started and refine and develop an audience, a channel keywords, ideas. But more importantly, to get you started to get you in front of a camera to hit that record button, publishing it for the world and then evolving, iterating, adapting as you go. Right? So this is a book that I've been just screaming from, from any one that can listen, basically yelling at them to to download the free PDF. And I bought a physical copy so that I could do these videos and I could highlight, and I think I just grab something quick and go. And then I thought about how powerful that is. And I thought about all the pitfalls to starting something like YouTube and putting out content consistently. And I just feel like this is a really awesome hack to get you started. So we're going to cover how to take a book or a couple of books, ideally around the same theme or topic and pull out information from this book that is worth talking about, that is worth highlighting, and then adding your flair to it, adding what you wanna say to it. And using that to start a YouTube channel or maybe content for Instagram or whatever. The goal is to get you in front of a camera, hit the record button, publish it. Learn as you go, iterate, as you go, get better as you go, put it in the reps. And a book or two can help you do just that.
2. The Method: There's a lot of strategies for doing this. You can go chapter by chapter. For example, I could do a series on the wealth chapter and then I can go through it and I can take all the highlighted things that I've highlighted. Or I can take different quotes and passages like this, both for examples, really good because it has a lot of portable stuff that's already highlighted for you. And you could make it so that each quote is a video. For example, let's just take as one page, page 34. Alright, so give me a lever long enough and a place to stand and I will move the earth or committees. That is a popular ancient quote, and it is here. And so I could make that be an entire video, or I could take this whole page, which then takes that quote goes down to the next quote, which is fortunes require leverage. Business leverage comes from capital, people and products with no marginal costs of replication. And then if you go to the next one, capital means money to raise money, apply or specific knowledge with accountability and show resulting good judgment. And again, I could maybe each quote, talk about it for a couple of sentences, go to the next one, or make the whole video just about the Archimedes quote, or the whole video just about the fortune requires leveraged business levels, et cetera, et cetera, right? So the ways that do this are our multitude, right? There's just so many of them. And you'll have to find out what works best for you, what works best for your style, what you get better at, what you enjoy doing. And then when you start publishing and getting these out there and getting feedback from the metrics and the watch time, what people are saying, maybe what they're requesting. That's when you can iterate and really refined the style and come to what is for you easily, easy to replicate so that you can be consistent, right? Because again, you can start a YouTube channel around books and that could be your thing, your niche could be books or big ideas or whatever. But really, what I see this as, I see this as a hack, as a stepping stone, as a catalyst for starting your YouTube channel so that you can get comfortable in front of a camera, comfortable speaking. You can get to that point where you don't have to edit videos anymore. And you just kind of pause. You're not saying like, and, um, and all those filler words. And I'm a 1000 plus videos and at this point, so that's kinda myself this point. And I'm motivated help people do that because it is so powerful, right? Yeah, I think that's it for this lesson. Let's get to the next one where we'll look at some examples. In fact, I'm not going to lie. I don't know what the next lesson is quite yet, I'm recording this first module. We'll get to the next lesson when we get to it. But this is a very good teachable moment. So I'll get to that point where my brain might freeze up. My voice freezes up. And then I start to worry, Am I not saying Why should we sing and my fumbling? Am I being an engaging? And then the temptation is to fix that in editing. But what I really want you to do is to not do that. I actually believe that most people should do as little editing or even no editing as possible because it ends up being and a bottleneck to getting content produced, which is the goal. To be obsessive about editing, ASB, obsessive about having jump cuts and making it so that it was just a stream of consciousness. And like to the point where I was almost talking too fast because I was cutting out all the pauses and all the breaks. And I've, I've broken the habit thus far, right? So the teachable moment was I started getting stumbled and I start getting flustered and started worrying about what am I saying and doing. And my temptation was to edit out, hit the stop button, maybe start over. But instead, I just acted as if I wouldn't any conversation talking to another person. I basically talked through it wasn't a big deal. We moved on. It felt natural because it was natural. And I think there's someone coming through. These are not really good for wind, windy days when I try to find a better solution actually. And as a result, I've saved myself a bunch of time. You probably feel like I'm being real and honest and authentic. Like there's just so many benefits, right? So that was a teachable moment that I didn't plan on, including in this course per se, I actually have another course I had starting to chat with your phone. And I've talked about that quite a bit. But it is applicable here because the idea is to use a book to get your recording videos fast possible. That's the entire outcome goal purpose of this course, right?
3. Car Videos: The Secret To Pumping Out Content: Okay, we're gonna go over a couple steps and the car, what's cool about the car is you can block the sound out and on a sunny day you have natural light that comes through. Perfect setup. Okay, perfect. Just to hit record, it's an ac everything. So I got my book here. Let's say I'm gonna go over chapter four. I'm going to take out some of the highlighted stuff that I haven't here or, or a dog tag page that I might want to talk about. And I might want to skim through a couple or just take one big idea and talk about it. My preferences. And I think generally for a viewer to keep things simple is too expensive to do these on the fly in or not mapping them out. Take one quote or idea, and then go on that. Okay, so this setup here, I have a little dashed thing that is a magnet holding my phone and it's facing me so I can see the screen. And this is pretty standard I recall at this, I can obviously change the zoom in, zoom in and out. I'm gonna do another effect here. So this would be two. So this would be to decide to do something like this where this is just on basically it's on the arm rest on the side of my car. And this is cool because it's a little bit wider. And generally when recording, it's good to mix things up, different angles, different views. It keeps people engaged. And it's just a, it's a good thing novelty for the brain is. So here I can have another quote or page wherever I go over it, talk about it three to five minutes and I have a new video done for the day. Or like literally I'm recording a course for you right now in my car. I just loved coffee shop and I'm going home, going to get I gotta get some gluten-free pizza. We're gonna have in that tonight from family. And it's just amazing like I can take no almost no planning and I can skip through this and I can find here we go. Let's see here. There was a page in here that I had a bunch of highlights on. And now obviously, I can't find it because you're waiting on me. It's not crazy. So there's a couple of you can't really see that that absolute highlights on and yeah, this area has got a bunch of got a bunch of little notes. And I even have things as fit here, mark them up, and then just go talk about it, right. So I got to sit up here on the sign. We gotta sit upon the dash and call it a dash setup. We call this aside setup. I mean, you can even get a tripod, put it in the passenger area and do different things. I could actually probably put this something like that. I don't love, it'll stay, right? This could be another angle. What's cool is if you wanted to have a longer video, you could do it where you do like one quote on the dash, one quote on the arm rest, and then one quote on like the right dash. And then bam, you have a video from nothing but a book, but also you can use the same strategy, talk about anything, quote an article, an idea. Credit course. It's incredible that more people aren't taken advantage of this. All you need is your phone.
4. Be authentic - Be You: Be authentic. Be who you are. There is nobody that is as good at being you as you are. You have to be original. Because that's what people want when they're watching a video, like, that's what wins today online. The Internet tends to reward things that are polar, that are contrast to the standard, the status quo, what everyone else is doing, right? When you have a limitless information, what are you going to have? You're going to have millions or billions of pieces of content that is very similar, very vanilla. And for you to stand out, to build, especially for building an audience that's gonna wanna pay attention to what you have to say and want to tune in and gets it like you and want to give you this from you. You have to be your own self. You have to be unique. So if you go and camera thinking, you need to talk like a robot and sound smart and whatever. Rather than just being Raul real and who you are. You'll fail in the former. The latter is what it's all about. That's what this entire format medium rewards. And when you get out there and you're publishing and you're putting yourself out there and getting feedback and getting comments. You're going to learn, iterate and you're going to have refine and develop. And I mean, that's what you're doing like you're putting in the ramps as Arnold talked about, everything is wraps, wraps, wraps, wraps. Every video you do is a chance for you to make it a little bit better than last time. A little bit more engaged in a little bit more this a little bit more that the great thing about the internet is it lets you get feedback so fast and lets you do things so fast. If you're comic back in the day, I remember hearing stories about comics that would do the club scene, hotels, bars, whatever. I think Louis CK was an example of that where he'd like for 15 years, he just did the same stuff, the same jokes as sameness, same that. And you know, he took advice from George Carlin, his mentor. As we select, you gotta try new stuff. You gotta, you gotta, you gotta fail. You got to test out things. Like every time you go, you should be a new set or or new jokes. And that forced him to adapt and to try and yeah, to brutally fail times. But that's the only way you're going to get good at something like this is if you're doing something doesn't work and what's great is like you can literally just delete the video and I'll get it's really bad. Or you really, really don't want to post it. I think you should probably still should, but, you know, just delete it, keep it in harddrive. Keep it as a reminder of where you were on a month ago. We can go here, go and check back every so often. One of the most important things about building a following through video is authenticity and embracing a personality. Embracing your strengths. Do not ever try to be something or not. Don't try to sound smart. If that's not natural to, you. Don't try to mimic someone else. If that's not natural to you, you can learn in absorb things and develop your own style. Yes. But that's through iterating and developing and growing and practicing and all that. Be who you are, be authentic. And the marketplace will reward you.
5. Studio Setup: Advanced: Okay, so this is another possible setup. This is my studio setup. I've got a bunch of books here. You can put books behind you. You can have a corner in your room where you have bookshelf in the corner, books lining up, you could do different props. There's a million different things to do with this. My recommendation is to keep it very simple and not to go to all out on this, this studio is a little bit involved, quite a bit of space in this room. But there's a lot of ways to do this that could be in the corner of your bedroom or at your computer or et cetera. And you can have your whole library of books or the one book you're working on. And you can have that interact with their environment in some way or you just have your you sit in your chair and he talked about a quote or a page or whatever. And it's another way to do it. I think actually a mix of semi set studio so that your viewers and get used to seeing you in that format. And then also what on the go, maybe in your car or outside. It's good to mix it up from time to time.
6. Speaking: Pauses & Practice: So I'm recording this in the studio because it's a bit too windy outside. I want to talk about the importance of speaking slowly, of enunciating, pausing, and just really practicing your speech and not being afraid to include pauses and breaks in this and that. And the more you practice this, the better you'll get. I used to think that when I first saw recording, I had to be stream of consciousness. Just nonstop. Always make me entertaining, engaging where people would just go to something else. But then I realized like a lot of people can't even follow what you're saying. I talk fast naturally. So I have to slow myself down quite a bit in adding pauses and breaks and effects of pausing for effect, if you will, adds a lot to your style. It helps people comprehend what you're saying and kind of get into catch up with where you're at. And it I think it's a better experience. It's a better experience for you. The speaker, you feel less rushed, you feel less pressure, and it's better for the viewer, the listener. So don't be afraid to use pauses. And also practice your enunciation, your speaking. Are you going too fast or you going too slow or too loud or too soft? And there's some good TED Talks you should watch on this as well.
7. Book video example: Okay, let's do two quick examples. Obviously, we're in the studio here. You can do this anywhere. We have a book and of course I'm shamelessly plugging my own book, that book I just came out with. But it's perfect for this because it's short, simple American loaded. Read the entire chapter. Most of it has just one page and I can talk about it. So let's do a quick example where I take one, you could say tip out of this book is it's a very, it's a tip Facebook, but maybe it's a couple quotes in the chapter or a couple of highlights, or maybe just the theme of the chapter. And you read the chapter author, maybe the quote at the top as law chapters have, and then you kind of talk about it. Alright, so let's just pretend we're doing that right now so you can get a feel for how this might look for you and how you want to visualize yourself doing it will come back YouTube colon here. We're going to talk about 50 real food tips. And I'm gonna give you one of them from my new book, fit the rule for tips. Let's do it. And I'm going to edit this or anything. I'm just what you're seeing right now would probably not be the final video. But again, the same time. I don't necessarily recommend you do edit, so do it in one take if you can, that's the goal. All right, tip number 20. For now we'll just power. Any fool can know. The point is to understand Albert Einstein. You will improve your die consistency by learning about cooking food and nutrition. The more you understand how your body works and how food interacts with our biology, the easier it is to make it better food decisions. The more confident you are in the kitchen, the less resistance you'll face preparing meals. As you know by now, cooking is a prerequisite for real food nutrition, since corporations should not be trusted to cook your food. As you develop a passion for food cooking and health, your diet will become a natural byproduct of this passion. So let me know. What do you think about that? Now, just power the point here with this and as this relates, of course to real food and to course followers, I'm kind of getting lost and who I'm talking to you, but that's a good teachable moment. You're always trying to visualize that person that's Washington video, what he or her are going to get out of that video. And so you want to keep them in mind as you were talking to that one person, right? That's a good kind of rural felonies and talking to the camera. So knowledge is power. What I mean by this? And then I'll talk about it for a few minutes and I'll grant and I can talk about health and nutrition of food and diet for most of my videos, attendants, easy, I have to kind of cut them down so I'm not going to go into that. But you got an idea of how I started with a quick intro, had got the book, got a page that I picked out. And I just talked about a few minutes. And I can kind of just ramble on about it. Or I could have some notes about how I wanted to think about this. You know, anytime you pre-plan videos out, even a couple of bullet points makes it that much more succinct. So how they are coming to that, alright, so this can be done with any book. Like I said, I, all my books are over there. It's not even worth getting another book. You kinda get the idea. So I don't need to really get into that. A book. Take a chapter, a page, a quote, a section, whatever. Maybe you have some notion the book, maybe you've taken those notes and put it here. So like page 55 and talking about this, whatever very simple planning and what's actually really cool and I think you should do. And this is actually, it's kinda just came to me. Maybe a good strategy for this and maybe this will appeal to you or not. I don't know, you can use this if you want, if you want to. You take a book and you do basically a video series. So if the books had ten chapters, you've got ten videos right there. You do. One video per chapter of book. You go through the book, you talk about the intro to the book, you read a few highlights, talk about each one, and then you do kind of a summary and a video that's easily attended, 15 even 20 minute video. Or if you're doing podcasts, you can do it even longer, obviously because the podcast format lends itself to being a bit longer than video. Alright. So these are just some ideas I'm curious to find out. I said at that out, but I'm gonna leave it. I'd like to see what you end up doing. So leave comments, share some videos you've done. Really the best thing to do is record when his videos put on YouTube. Drop it in the course area where we can share stuff, maybe the project area and I will watch it. I will maybe skim through it and I will put on doublespeak, but I will watch it and I will offer some tips.
8. Thank you now take action: Hey, hey, thanks for that course. Thanks for taking the course. I want to congratulate you on actually getting to this point. Most people don't, most people don't finish the books I read. Most people don't get beyond the first or second lesson in a course that they take. So you got here because you want an outcome. You want to do something, you want to improve or build something or create something. And the most important thing that you can now do is to make sure you connect that to your daily habits. Figuring out what's the bare minimum that you can build into your daily routine? Maybe it's according one video or a couple of minutes on on if I'm on an iPhone right now, by the way, like I'm recording this on iPhone in my studio. I'm going probably go for a minute and I'll have produced another lesson, the last lesson in this course that you're watching this on. And it's just such an empowering empowerment thing, right? So figure out what some of those baseline habits that you can implement based on this course and how to build on top of that, right? Once you based on down and do one thing a day, one small, easy couple minute thing today, then you can put on top known as habit stacking. And that's how you can consistently over the long run, get more things done towards whatever you're trying to achieve in life. I'm here to help anyway, can't go and shoot me an email. And obviously, not obviously, but please get on the better human newsletter, which you'll find on my website and there'll be links to in the course area or wherever you're seeing this. Thanks again, and I'll see you hopefully in the next one.
Colin Stuckert, Entrepreneur, Podcaster, Writer
