How To Succeed As A Freelancer-Start Up Tips & Strategies | Michael Tsehlo | Skillshare

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How To Succeed As A Freelancer-Start Up Tips & Strategies

teacher avatar Michael Tsehlo, Entrepreneur & Programmer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      The Journey Of Starting A Creative Project


    • 3.

      Reaching Out


    • 4.

      Keeping It Simple


    • 5.

      Your Mindset


    • 6.

      Making The Most Of Each Client-The Retainer Method


    • 7.

      The Value Of Your Time


    • 8.

      Getting Regular Feedback


    • 9.

      Choosing Your Friends Carefully


    • 10.

      Be Free To Express Yourself


    • 11.

      Conclusion & Class Project


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About This Class

Looking to shift your existing job into a successful freelance business? Perhaps you’re looking to freelance full-time or just wanting to create a bit of extra income on the side. No matter what your unique situation is, you’ll find the answers and support you’re looking for within this class!

This class is perfect for creatives who are keen on starting a freelance business. Upon completion of the class, you’ll know what steps to take to make a living as a freelancer regardless of the exact trade you're in.

Meet Your Teacher

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Michael Tsehlo

Entrepreneur & Programmer


Hey guys! I'm Michael.

Founder Of Voie Digital-Tech Start Up Based In Lesotho, I've scaled my Company To 7 Figures in the Last 2 Years Through Networking, Innovation & recently Coaching.

Most of what I teach relates to my background with photography, cinematography, Coding & Business Strategies, nevertheless I am ever expanding my focus as I continue to grow as a creative. Let's grow together!

If you'd like to find out more, please do my Skillshare profile, and if you're a fan of my content and you've got ideas for classes that you'd find useful, drop me a message/email and I'll see what I can do.

I'm super active on Instagram as well as facebook.

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1. Introduction: Hi guys, My name is Michael. I'm a photographer, cinematographer, and a physicist. And in discourse today I'll be sharing with you guys some lessons that I've learned about how to make it as a freelancer. I've been freelancing for the last over five years now. And as you do this for awhile there a couple of tips and tricks that you learn in order to hopefully help you start off into your freelancing venture. Perhaps it is photography, perhaps it's cooking or film-making or anything genuinely that you feel like you're venturing out and then you might not be your two convergent. Just how it should actually go about. This course is intended primarily for beginners. This is for genuinely, like I said, anybody who's just venturing out into the unknown for the first time. And I hope that you will enjoy it and gain as much valuable content from this as possible. See you in the next lesson. Cheers. 2. The Journey Of Starting A Creative Project: Alright, thank you. I'm glad that you could join my cost. And as I said, my Jenny stepping out into videography and photography is quite a long one. But in a nutshell, I'm going to simplify it like this. This is the year 2016. And I remember at this point in time I had just missed out on a scholarship to study abroad. I've just been admitted in some top 20 best university in the world. And just at the very last moment, I find out that unfortunately I don't have a scholarship and I can not go. Quite a bummer, right? And so I thought, but then what happened was I started just exploring all options that could that I could possibly do with the full year that I had ahead of me. And lo and behold, there was this opportunity to be an intern as a graphics designer in a particular company, right? In the software reside. At the first glance of this opportunity, I interrupted and was allowed to be part of that community of I would say a community of creators, I'd say because the space was a space in which we had like filmmakers, photographers, end. Mike is a graphics designer. I was able to do this for a couple of months. And I remember so clearly that this one particular time we had a workshop and during our workshop we had this photograph are from Switzerland come over and he will just sharing some ideas and just inspiring ideas. And there was something about the way that he was so passionate about his craft that spoke to me and, you know, coming from a third world country like this show to, you know, we don't really fancy ourselves as people who could actually get successful. And some skill sets such as photography or videography, we normally go for things that are way more secure, like being a pilot, like being a doctor, like an accountant. You see that? So the way that this man from Switzerland, he was so passionate aware that he was so good at his craft and he was actually making a genuine living out of it. It shook something within me. And I knew that in that very moment that this is something this kind of lifestyle is something that I would like to live. A lifestyle that allows me to be free, lifestyle that allows me to travel where I want to travel, when I want to travel and do what I love. You see that? Granted at this point in time, I wouldn't necessarily say that. I knew that I was passionate about photography. I knew I was passionate about videography, not hostile. Exploring that time went by literally two years later. I am now in a different country in Algeria. I'm still studying physics. And as I'm still studying, again, I joined the summer holidays because they're really, really long. And Algeria, I have this long period where I'm able to reflect upon what actually matters to me. What do I really want to do? Lo and behold, a passion for photography, sophist again. And I took all my savings. One of the biggest risks that I had to take when you're a student and you have all your savings, you definitely don't want to be spreading them on something like a camera. That's genuinely something that I did in that moment. So I invested in a camera, which for some of you guys might not be a lot of money. But for me this was all my savings. And I was just genuinely just jumping out and hoping that something amazing what happened along the way? I did. And of course I was inspired by the likes of people like Peter McKinnon and a lot more other create a solid layer. I made my I got a camera and from then started exploring the options and just I was so engrossed in it in, in shooting, in capturing your learning as much as I could, which is generally what happens with anybody who finds a hobby. We get so absorbed in the hobby and just lost and the wonder of learning and learning in London, which is ultimately the most important thing. If you ever come to a place where you stop learning, there is a problem. We live is such that we will forever coupon learning. But life is also such that as we're learning, as we're having fun, as we are raveling, as we're getting to meet people we never thought would ever need. There are still some things to consider. There are still some expenses to take care of them, bills to be paid. During this time for me. There were quite a number of bills. Right. So you know how I told you that I'd just taken all my savings and just put them towards giver. This meant that when other kids were buying clothes, I could not. When other kids were able to travel around different parts of the country, I did not have that liberty. All I had was my camera and my knowledge about camera. And that's how my mind that's how the mindset of being an intrapreneur on top of being a photographer came about. I knew that I had to many's highest cruft that I had. And I know that there are a lot of differing opinions about this, that some of us who believed that mixing your passion for something with our money is never a good idea because you end up doing it ultimately just for the money. But I beg to disagree, I beg to disagree out. Definitely stand by the side that says that. If you don't want to mix the two of them, if you have the privilege to not mix the two of them, then don't mix the two of them. But I find that many people are in a situation where they have to mix the two of them. It's already something that they love. And instead of just them listen themselves in a place of passion for something and spending more time and more time with something they're passionate about, but not making money from it. Most people choose to monetize that. Most people choose to make money out of that, which I generally think it's a good idea. And such was my whole journey. I thought it was as simple as just metonym people that Hey everybody, I take pictures, I take videos and people will start plugging in. But that was not the case. That was definitely not the case as probably the reason why you're watching this video is that you yourself have found that out, right? It's not it's not that easy. And worry not as I mentioned, that throughout this whole course, this is what we're dealing with right now. We'll be dealing with the very first. Our very first has got to do with number one, learning. Yes, you know it. I cannot emphasize this enough. You can never come to a place where you stop learning. We have to keep learning. One of the biggest mistakes that I realized if a now that people are venturing into in whatever craft they're doing is they're high written notice to make profit before developing themselves. And this was the mistake that I had. I had I, and this was a mistake. And this has been the mistake that I see so many people exercise to date. I couldn't not really I didn't really have this privilege to do this because I didn't have customers and all of that. And so I was forced to continue developing my crust. I was forced to continue learning and all of that. But there are some, some of us who might find ourselves in a situation whereby we have to, you have the liberty to choose whether or not you want to start working on your craft already or learning. My advice, always choose learning. Now, how much is enough learning? Oh, that's a very difficult question to ask. Great. Whenever I always model it like this, I'm always start. Always start with the people closest to you. Start practicing, run and then put it into practice. Learning alone that is absorbing and absorbing alone. It's not a complete process of learning. A complete process of learning involves absorbing and releasing. Absorbing and releasing. What does that look like? It looks like this. It looks like if you are a cook, it looks like this. You have to firstly, after you learn whatever it is that you've been learning about, whether it's on YouTube, whether it's from a book, whether somebody else told you a recipe for a particular meal that you should make. What you should do, first of all, is absorbed the recipe. Think it through. Think about replicating the exact formula or the exact recipe that was given to you after replicating that. Give it out to get feedback. Because how else will you know if you're making progress or not? Now I know for some of you might feel like I'm my best form of feedback will not quite right? This might apply maybe the first two times when you're practicing yourself and all. I mean, you definitely want to give people poison. You want to practice at all. But what's for sure is eventually you need to come to a point where you get confident enough brochure, whatever it is that you have done with the people around you. My advice is start first with venue or family. Start sharing this meal with your sister, with your mother, with your brothers, with your siblings, with your whole family, get their opinion about where you could improve, how you could be better. My case, which was a case of photography and it's going to do graphy. I genuinely would shoot pictures from my friends for free. And just get their opinions. What do you think? And that's when I started getting comments like this is amazing. This is stunning. And somehow that built an element of confidence within me. I wanted to keep on impressing and impressing and impressing. And that built a certain momentum within me that I just wanted to keep going and going and going and going, right? So that's, that's the ultimate beauty of learning. And again, as I said, remember that learning is not complete until what do you have absorbed comes up. What do you have absorbed comes up? Second, I have right here on this aspect of learning as this, as I mentioned that for starting off, you could replicate the ideas that is an exact copy of whatever it is that you have learned. What a, in the case of photography, you land up from somebody from YouTube. Cool. Replicate that. That's part of the learning process. But then the second part of that is also make it better. How can you prove whatever it is that you have received already? If it's a recipe, what if you mix an additional space that was not mentioned over there? If it's photography, what if you change it from a different or at a, you take that shot from a different angle, from a different perspective. What if you try taking that portrait, for example, with a different lens? What would that have as an effect, right? And in some cases, yes, it's gonna be a disaster. But that's part of the learning process. The learning process is not just about success, success, success, it's about success and failure if they're package. Many times whenever we try to distinguish the two and just have this success. That is, that is free from flaw, that is free from failures. We, we, we end up falling many, many times for PFOS games, we end up falling for things that are not even real, because in this real-world that we live in, there will be flaws, there will be false as well. Just embrace them because of all of that is part of the learning curve. The second that I would say is the second that I would give you is do work for free. Yes, it sounds counter productive. I mean, we're talking about how to make a living out of your out of, we're talking about how to make a living out of your craft and how to make a living out of whatever it is that you're passionate about. How is doing things for free, going to help you out? Well, take this from somebody who genuinely was struggling financially to even put a meal on the table for themselves. I assure you that the last thing that I wanted to do was to do things for people for free. But what you don't realize about doing things for free for people is this. It's that it's beyond the money that you get. Before the money comes in. Network has got to be created. People need to know that you are reliable. People need to know that they can count on you. People need to see the quality of your work. If you don't have a portfolio that can show just how good you are, then you have nothing to validate your quality with. You have nothing to put value or a price tag to your work. If you already have a portfolio, you have proofs that you are good, then you have every reason to give a price. But if you don't, my advisers, to work for free, if you're really good, if you really good, it means that your work itself becomes a trap. It becomes a trap for whatever client or whoever you are shooting the UN doing the project for what it was cooking while it was playing a piano, whether it was photography, whatever it is. If you are good for sure, whoever is experiencing whatever you've created will want you to do it again. And then that's when you can start negotiating some prizes. And again, be realistic with yourself. You don't want to be setting prices of that crazy high that are way beyond your standard or way beyond what you can actually deliver. You need to be realistic with yourself. You need to make sure that you are studying the overall pricing that's going on around your area. That's a really good idea in a very, very smart one, there are some clients that actually gets turned off just by you mentioning your finger. That's definitely not what you are actually delivering, right? So if you are on this learning curve in the beginning of your whatever craft that you are trying to make it out or to sell out. I'll definitely say to you that subtle, firstly free, and then gradually go up financially and prioritize, above all else, just building a network. Because when you tell this person, you never know what does this person will move toward? Who they will tell, an intern, who that other person will tell. And before you know it, the whole town knows about you. This genuinely is what had happened to me when I started shooting. I was just taking my friends and then beyond my friends, I started posting on social media. I got legs, I got people wanting to see me. I got people saying I wanted you to do this for me. And what was interesting was that before I myself could have been set prices for things people were actually willing to pay before I told him that I wanted I wanted them to pay. That is, I'd get messages from via Instagram for pupils saying how much your prices I wanted to shoot, how much would you be willing to do? How much should I give you rather that you that I can get a shoot with you? That's exactly what you want. You want declined, seeing how much they need, you know how much you need them. This is a problem. Sometimes that happens well as creators in the sense that sometimes we are showing declines and we get desperately looking for them. But if whatever it is that you are producing is so good, what you're producing, your craft itself has got to be the one to pull. The client's not so much you the craft itself does the work for you. That's how you know that you are delivering exceptional results. 3. Reaching Out: And the third thing that I want to talk to you about is definitely reaching out. Now this might sound counterproductive to what I just shared with you about being desperate for your client. But then consider this scenario, which is a scenario that many, many people fall victim to. Consider the scenario where you have somebody super talented. He's a football player, super-talented. Maybe let's say it's Leonardo Messi, for example. Super talented. Always plays in his house, always kicks are on the ball. His craft is exceptional, yeah. But people to know him, unless he has an outlet, even if it's just one outlet. And this is where the measure of how desperate you are comes in, in the outlets that you use. And if Missy is good, but he's always in his house, has no outlet for his craft. There's no way people are going to know Him. That's the beauty about doing things for free for people. Because the more you're interacting with people when you're doing things for free, you're interacting with people. Guess what? You are creating outlets. You're creating outlets for your craft to be sin. You're creating outlets. Your work to sell itself. You're creating outlets for your work to market itself. That's the beauty of it. Right? Now. There are some extra things that you could do on top of that as well, which is something that myself has allowed me to have some of the most influential reaches in the industry of photography in South Africa. When I first got into, back into South Africa, you know, for me it was like a whole new environment and I didn't know how the whole space was. I remember trying to join photographic groups or this genuinely trying to get back into shooting and I desperately needed the money. But then what happened was with all the groups I was trying to draw and I was really, really struggling. I feel like the whole photography group thing and some of it isn't too strong. So I learned the value of Instagram, direct messaging via Instagram. Why they I did was I put up a list, I was searching on Instagram, the top photographers in South Africa in the sentence and have found them that were listed going down like that. And I took all their names down. And then for each and every single one of them, I think I reached out to more than 30 photographers. I just simply told them that, Hey, I would like to, hey, I appreciate your work. It's always good to study there, a complement so that somebody actually sees that you value what they are doing. So I'll send messages as simple as, Hey, I really love your work and I'm keen on learning from you. So I'm ready to do anything, even if it's just behind the scenes, I'd love to do that for you as part of my way of learning from you. And lo and behold, I got so many, so many responses. I still get some of those responses have been to date. And I forged as well during that very time, some of the strongest connections with some of the photographers in that space. Definitely reaching out to photographers is one of the most ideal ways or other meeting. Now, reaching out to whoever is better than you in your craft, you cannot comprehend the value of that. It's just mind-blowing me helpful. Alright, so let's say you're into cooking. My advice is look for people who are already good cooks. Wherever you stay. Reach out to them, just told them that you want to learn from them. You'd be surprised how many people would be willing to just impart knowledge and give you knowledge just like that for free. You think that some of those people would actually make you pay? Yes, granted, there are some who will make you pay, but there's way more for show who just want to share knowledge with you. Yeah. As simple as that. I know it might seem a bit nerve wracking. You might feel like it, but I don't want to intrude into their privacy. I don't want to disturb them analogue that. But then hey, how well, how else are you going to learn? And actually, you don't have to assume for them as far as they're concerned because once upon a time they were in your shoes so they understand the journey. And as far as they're concerned for some of them, I've noticed personally that they actually value, that they love the fact that they can actually contribute to somebody else, which is generally something that's happening to me now that quite a number of photographers who now come to me and are hoping to learn from me. And that generally makes me happy. I cannot just shrug them off and say our way up. I'm just way too busy for you to retrieve and create. And granted, I have things to do with a proper scheduling and a proper arrangement of time and a random rule. It's very, very simple and something that I love and still am passionate to do to date. So don't limit your options. Don't limit yourself. Reach out to people who are already experts in your field that you are trying to muster. Don't underestimate the power of that. 4. Keeping It Simple: The next point that I'd like to share with you is keep it simple. It's not so much about the money as it is about your attitude. I wish somebody had told me this point where, you know, the saying that says gear does not matter. Well, I yeah, I know it's very controversial because many times people will usually say this usually have extremely good gear, right? Yes, we can argue about it from that perspective. But then if truth be told, many times, we love giving excuses. We give excuses to not doing things that we want to do. This is just the general effect of life. One of the leading excuses into why we don't do whatever it is that we want to do is when I have the following, if you're a photographer, you're so when I have this camera, then I will do that. When I have this lens there and I'll do that. If you're a cook, probably you'd want to say that when I have this ingredient, then I'll do that. When I have this type of a cooking utensil, then I will do that. Even though this raisins or there's nice that you have might be justifiable. That does not stop you from developing yourself. Don't ever put any barrier or an excuse to why you should not grow. I have a friend, one of my friends who's an exceptional photographer. One of my friends who genuinely got me into the whole space actually off shooting celebrities. In South Africa. One of the things that he, one of our first encounters rather that we met up on. By the way, he was one of the people whom I reached out to by Instagram. And it just so happened that literally 30 minutes after I texted him, he was like, Hey, by the way, I'm literally not too far from you. So come over, let's have a meal together. Let's talk. Or so. Happy. Grab my bag, got my guy, grabbed everything, took my portfolio, and I went to impress the guy. And literally when we met, he was genuinely from a shoot and he came with some of his clients. And I think there we're just going to greet me, an amazing guy. We had a really good time. He was inspiring me and talking a lot about some things that are yet to share with you shortly. And it was just amazing, right? So I looked at the guy's work. Obviously I'd done my research on him and he was taking a phenomenal on photos. Photos that which is beyond my comprehension as to how that even compose that. He took out his camera and when it took out his camera and notice that his camera well, let's just say that it was about five to six years old. There was an old old model and our shook to the call. I asked them broke. Is this like your extra camera or is this your main camera that you do all those celebrity shoots with? And he told me that this is the only camera that I have. All the pictures that you see. I genuinely shoot them right here. Bear in mind that this guy is one of the leading photographers in the country, South Africa. But he's using a camera that's more than five years old. The people that photographers who are using way more recent cameras and all of that. But the store, don't they still don't stem the match against them. I asked them generally the how how do you even do this? And then he he he he genuinely just told me that I didn't put excuses. When it comes to excellence. Wherever I touch a truce to make that thing, my craft to be excellent. So that's what I want us as well to have, right? That's the kind of attitude that you need to have if you're going to be one of the best in your craft, what a cooking, whatever it is. Don't make up excuses why you just cannot develop your craft. You might be limited. Yes, guesswork. It happens to all of us. Guess what? It's part of the process. Guess what, how you respond to that limitation will determine how far you will go in your crops excellence, how far you go in the whole industry that it is that you're interested in. It's not the indicator of how far you go. It's not gonna be seen in the type of gear that you get. Granted. That is important and I assure you that once things can, you know, things are doors open if we are definitely recommend that you improve your gear and all of that just for the sake of your productivity maybe or speed. But your creativity is mostly seen in the way you respond to the limitations that face you. 5. Your Mindset: The next point, which follows up on my previous point, has got to do with your mindset. If you're going to be one of the best in your field, then you need to be the best in your mind. Many of the problems that we face in our crusts have got absolutely nothing to do with the external environment that we're in and everything to do with what's going on up here as all sitting and having a meal with this photographer friend of mine also generally asking the question because by the way, he's his bio on Instagram students who use a celebrity photographer. Quite frankly, yes, he is. He just shoots celebrities. That's how he is. Just influencers with more than a 100 thousand followers and all that's his zone. I remember asking him How did you even achieved that? And he sat me down and just told me that. Michael it's all about your mindset. If you believe that up here, if you believe that you're not good enough, results will display or whatever is going on in your brain. Hormone. That from the very beginning when I got into this space, I told myself that I'm just going to be shooting celebrities. And even though this was very risky and then shooting celebrity use it means if celebrated or Mu1 due to ship them, you have no clients. And that's generally what happened with them. But what did that do that push them further. Push them further to keep developing his craft, keep on being better and better, and better and better. And that's exactly what he has been. Dorian is excelling so well. How far will you go? Ultimately comes back to what do you envision in your mind? Yeah. You said that you want to get into the cooking world and all of that. But for what goal? What do you see about yourself? Do you see and do you believe that you are great? Did you see and do you believe that you are one of the best cooks? Now? Granted, maybe your skill level might not yet reflect that now. But if you keep on filling it in your mind and you don't stop there, you don't stop being, you don't stop just visualizing in there, you put action to that mindset. You will get there. Might not be in one day. Definitely not maybe not one week? Yes. Even not one month. In some cases, maybe not even one year. But you will get there. Because whenever action meets flawed, It's always amazing results. So work on that, work on your mindset. One of the things that I love doing actually is something called visualization, which is, I have an idea. I just would be truly see whatever it is that I desire. If I see myself, for example, as a celebrity photographer, just take a moment, maybe just two seconds. I close my eyes and I see myself shooting pictures of celebrities. I see myself doing that and see myself doing that. Why keep on doing that? The mom getting comfortable with the idea that I am going to be one of the best. I am going to be one of the best. And if I put my accent and I start training like one of the best, I started behaving like one of the best. I said are using homes that one of the best use. That's one of the most effective, one of the most powerful ways in which you can develop your craft. 6. Making The Most Of Each Client-The Retainer Method: Now with proper application of all that I've shared with you so far, you definitely ready definitely ready for you to take your first official client. Now, over the years, what I'll do whenever I have a client does this move from client to client to client to client. And unfortunately, this is one of the ways in which most people still do their businesses, freelancers or conduct there. Something that they're passionate about and I'm making money out of it. They still move from client to client to client to client. But I later learned that that was not a very smart approach. The smartest approaches we can have when you do it if clients is rather not focusing on your next client and then the next client and then the next client. Rather focusing on one client that you have. What does that mean? I know mindful like, Hey, if I focus on just one client, I'll make less money. Not quite. This technique is called a retain a system. Retainer system works is like this subtle view, moving from one plant to the next. Next, you focus on one client. You work out an agreement between you and the client such that it's more like contract honestly. Such that the this one client that you've received keeps coming back for you or other keeps coming back to you and keeps coming back to you for your services, obviously, at a discounted price. Example. Let's say that you into the catering business, you cook and events and all of that. And let's say, after doing things for people, number of times for free, one of the people call you back and I like, Hey, I'm interested in this. I'm interested in you cooking for us. We're having an event at a wedding or something like that. And then what do you do? And you ask them the price and then they're like, Okay, we'll give you say for example, $500. Cool. No problem. Now, what most people would do is take my $500 and then it's over. I can focus on another thing, but rather they retain a system, says this, work out, an agreement with that client, call them, talk to them, get their opinion as well into the whole agreement. What God, something around this lines that, Hey, I genuinely loved working with you and I can give you a 10% discounted rate. If you can sign an agreement or a contract with me that for the next six months. Whenever you have weddings or whenever you have any wind, whenever you have an event, you are going to call to me, strictly me. Now, what does that give you? That gives you one, The one thing that most freelancers are seeking for button never find security. You actually know that for the next six months you have this amount of money that's going to come. You know that for the next six months, you don't need to be jumping from client to client to client. You know that for sure there is money coming. There's nothing more frustrating when you're a freelancer than the unknowing off. There's nothing more frustrating as a videographer than not knowing if money WorldCom, or will not come that month. But with a retainer system, it gives you exactly that, the security of knowledge. Now, the second is it gives you the ability to develop even your gear. Well, you know how I spoke just a few minutes ago about the security of knowledge. Well, with the security of knowledge, you can have the security of a healthy budget. Healthy budget referring to a budget that does not have many expenses, simply, it has saved expenses and assets for the company. What this means is this, if you know for sure that the next month I'll be making, for example, $2 thousand from just my cooking and all of that. It means what can you do? You can actually even invest in some cooking utensils. If you're a photographer, you can invest in some even more powerful lenses, some more powerful cameras, for example. Because you know for sure that this is going to happen at this point. And that way. Now bear in mind that you're still doing all of this with the help and assistance of one client. Imagine if you could just have ten clients with whom we have very Tina system with. Imagine the impact that would have on your business. What skin it per levels that are definitely unseen. In the beginning, myself, being a freelancer, I would go from client to client to client to client was very frustrating. Every month felt like a new beginning. If and if I'd had an amazing month where the client had just been willing to pay crazy amount of money. That was so short-lived because as soon as the client is gone, so it's the money. But then the retainer system changed everything for me. And I was able to move from making just a couple of $100 to hundreds of thousands. Doubtless, genuinely. All because of what? All because of simply using this retain a method. 7. The Value Of Your Time: Now the next thing as well that you definitely want to address is gonna be the value of your time. And this again has got to do as well as personal experience in this field that when I was starting off everything for me, I never saw the value of my time. I always felt that as long as I'm doing what I'm what I love, which is shooting videos, shooting pictures. I'm happy. And I'll do it for an infinite amount of times. In fact, we even have a saying that says that if you do what you love, you will never work as single day in your life, meaning time. You lose track of time because you're doing what you love. But then I might not agree with too much with this. I think that is some element of truth in it. But then to some extent as well, It's not that true in the sense that when you're doing it from a place of also making money and you have bills to pay. There are times when generally speaking, it's raining outside, you are tired, you are ill, but you still have to do it. Why? Because if you don't do it, you will make money. There in lies the problem. Your business needs to be separate from you. Your business needs operate independently of your time. You need to realize that your time is the most valuable asset that you can ever have on planet F. I don't know if I'm planet mass, that will be different, but while we're still on planet Earth, Your time is the most valuable asset. Not money. No, no, no, no, not many. And never, ever trading your money for your time. It's never a good deal. If you were to lose a thousand dollars right now. In a few years, maybe in a few months, maybe even a few days as well. It's still possible, but with the right idea, the right implementation and dedication, you can make back the $1000. But if you were to lose a thousand dates to lie flat on your bed, sick and hospital with thousand days. Those days can never come back. No amount of money can buy bag event a single minute. Yeah. Let that sink in for a while. What does this mean? It means the way that you treat your time has got to change. What makes a difference between an average somebody to somebody who is an expert in their field, ultimately comes down to the how they use their time, how they cherish their time, how they value their time. Because the thing about people as this pupil will value what you value. If you as a service deliverer, do not value your time. Your customers, your clients themselves will not value your time. You need to think from that perspective, even the way that you set up your prices, you should sit them up from the perspective of yes, there's the aspect of the gear that you are using. All of that, but above all else, the value of your time. Think about it. If I were to bring an expert and the camera world, put them right here, and then I bring somebody who's an amateur, complete amateur. Put them right here, put them side-by-side, give them the same equipment, right? Who do you think people will go to? The expert or the amateur? They have same levels of get the expert. Why are the expert? It's actually because of the amount of time that the expert has invested in the camera. Therefore, the value of time invested in their expert. That's why he's pricing will still be higher. That's why people will trust him. Same thing that happens in hospitals where, you know, a story goals of a surgeon who to surgeons. One was an expert. The ad I just graduated and a man was about to be cut open and his body. And he was asked, which one do you want? Somebody who's been in this field for the past 50 years, been cutting people out. And then there's another one who just graduated. Yeah. He was good at this stuff is very, very good. Who do you want to operate on you? And what did when experienced. No doubt why. Time. It's got to do with time. So cherish your time, use your time wisely and people will value your time. The second part about valuing your time has got to do with mustering. The second part of valuing your time has got to do with making sure that your business is able to function on its own separate from you. That is, automation. Automation is simply a process that would see your company keep on working without you keep him on having to push and push, and push and push. What I mean by that is this. Let's say, for example, that you're into the whole space of videography, for example, you definitely might want to consider things like streaming services, like, for example, YouTube going on YouTube, as well as a way of making even more money from what you already love. Something that can keep on generating money even when you are asleep. Because strip, should there ever come a day where you are definitely not able to go for issued that should not affect overall your financial ability. Your business has got to be separate from, you. Don't ever tie your business. Don't ever tie your business. Your time. There are many things that can happen in life that are beyond your control. Some of these things will definitely take your time. And what happens bend to your business in that moment. Does it all come tumbling down? Something that you've been building for the past maybe 510 years now. All tumbling down simply because you have to tie the business to use this digital age that we live in now, there are so many, so many ways in which you can definitely think about or wipe out your craft, such that you see to it that your craft still generates income for you, even though you are not directly involved in the day-to-day of it. Example, as I've said in the case of videography, probably be YouTube. If for example, you, I've vocalist or maybe you love conversations made you considering making a podcast. If you're a cook, maybe are considering making anything that can be sold online and just keep ones. It would it would keep on marketing for you doing some of those Facebook ads or any of that without you having to keep on telling people all the time that I can cook, I can go, I can go, I can do that. You are allowing the whole process of automation to do all of that for you. So this is another very crucial point that I'll definitely give you to hold onto and to cherish. 8. Getting Regular Feedback: Now the other thing is, well that I'll definitely say it's so important for you to note and to hold onto is getting regular feedback. Yes, yes, yes. I might sound like a broken record here because I mentioned about getting feedback really, really early on when you got into your career or what do you got into this whole aspect of making money? Through your craft, through your family, through your friends and all of that. But then what I've noticed as, as time progresses, as we continue developing in our crafts, as we get Klein's and more kind and bigger projects and bigger projects, very few of us continue to be consistent in getting feedback. Now here, maybe I might not advice too much for you to get, to be getting feedback from your friends and your family. Rather, I'd advise you to be getting feedback from experts in the field. By now. You know people in the whole game. If you're a cook, you know people in your world of cooking. If you're a photographer, you know people in the world of photography. So get in touch with them. Let them criticize your work. Let them interpret your work for you. Let them just to see the world through their lens. You never know just how much that can shape you and help you understand your craft much better. As saying goes that a person who lives in one village, that person who has never gotten to travel the world. That person is the one who knows the least about the village in which they state. The point being that when you travel, when you see different parts of the world, and then you come back to the same village where you grew up from. You are able to know that village way better. Why? Because you have traveled, because you've seen different perspectives. And when you come back you have a reference point. So that's what happens as well. When you ask feedback, It's almost as if you're wearing somebody else's I, I spectacles, eyeglasses. And you're able to see from a different angle that, oh, Swami photographer who is more of a portrait photographer. What type of portrait photography? Maybe a bit moody. That's my style, That's what I love. Why moody? And then it gets even more foundational, more fundamental because of something that happened vessels growing up. Because I'm longing for this in the world, because there's a sense of justice that I'm trying to portray. All these things. Some of them you cannot learn all on your own. Yes. It's nearly impossible for you to succeed as a loner in the whole world. For sure you definitely need somebody to help you out. That's for sure. So find such an individual, don't flock alone. We usually say that there's a saying that says Basil, the same feather. Flock together. Yeah, flock together. Even if you're cooking, flock, find your flock. It's not everybody who you should be flocking width, that's for sure. But if there are people for whom, if you interact with, you will learn things from and all accelerate your growth. Waymo and the kind of criticism that they can give you. If the kind of criticism that's healthy, it's not to put you down, It's not to take you down on, I'll just see you knock succeed. It's rather to push you to be better. It's rather to point out things to take you to another level, help you understand your craft even better. And I want to assume that you also get the privilege to do that for them as well. And that's how we grow together. 9. Choosing Your Friends Carefully: And that brings me to the next part which is choosing carefully who your friends are. Yes, as I was just saying you now and talking about the value of criticism. Truth is we live in a world that is so full of all types of people. There are some who definitely would want to be pulling you down, would just genuinely just love to see you fail. But then there are some who genuinely would just love to see you succeed. How will you know the difference? Well, if genuinely in the way that they are willing to communicate to you that a lot of hinders there, a lot of pointers. Now we'll show you which people are definitely for you and which people lie against you. It does pay for you to take the time to study that a lot of people have been cut shot in their passions are in the hobbyist or whatever it is that we're passionate about and we're trying to genuinely make a business out of. They were cut off from that because of this one simple thing, because they were not able to distinguish who were there, real friends and who were not deference. So take time to study that, take time to find out who are really for you. And that's the beauty right there about networking. When you network with people, you're able to know them, but you're able to know what they're for, what are their values? What do they believe in a loyal people or can I trust them? I've had people in my career where I didn't really know that this person is talented. I can learn from them, but I do not want to be associated with this person when it comes to any business whatsoever. Why? Because they, they're just not loyal people. And you need to be, as it's not being rude. It's just you being frank with yourself. Because many people have been hurt in the process of just wanting to deny the facts. The facts are not all people are loyal. And if you find yourself associated with somebody who's not loyal, you're in big trouble because it means that one, there'll be sharing the things that they shouldn't be sharing. Maybe you're planning on making a project. And they could potentially didn't ruin some sponsorships, rent some big, big projects for you. Because there'll be sharing them with people whom they should not be showing it with. Secondly, it's also just about the safety of your own work. For some people, they might have instill your work, the might've been steal your ideas. It does matter. The kind of people really associate with it does matter that kind of interaction that you have around you wanted to be a healthy environment. An environment that pushes you to propel environment or pushes you to the next stage. And all. 10. Be Free To Express Yourself: And another point that you definitely want to consider is being free from people's opinions about you. Now if you're stepping out and you're willing to do whatever craft that you're passionate about. This is definitely something that you're going to encounter and you need to be free from this. Many people never get to fully express the creative that's inside of them. Because what other people are, because what other people think of them is way too valuable to them than what they think of themselves. As long as you adopt to this mindset, you will never reach the fullness of your potential. Because guess what? There will always be people looking at your work. There will always be there such people. What matters is your attitude in front of this pupil unit to know that ultimately, you owe it to yourself to fully express yourself. Nobody else but you do that for yourself. First. Forget about the pupil. The always be naysayers, to always be people who just want to take you down, which just want to speak bad up on your work or any of that, but they don't define you. You get to decide how far you want to go. Don't give up. Don't give them the power. Don't really give the power to them. You are in control. Use the power, use your power. Use your control. 11. Conclusion & Class Project: So thank you guys so much for watching this course. I hope that you've learned some valuable things that are definitely going to help you in your field and help you develop it and help you take it to the next level. For your class project, I want you to just apply all these techniques are all the steps that I've mentioned. And I'd love to get your reviews about them. I'd love to get from you guys what are the things that you guys have begun? And what are you doing? What are some projects that you're working on? A genuinely love to get your feedback on that. And all the best. Cheers.