HOW TO START AN ONLINE FITNESS BUSINESS FROM SCRATCH

1. INTRO: Hey, what's going on? My friend, welcome to this course. My name is Sam for read, been an online trainer for little over two years now. I've been doing one-on-one in-person training for a little over ten years. So combine all the knowledge and the experience together in this course to deliver that for you. I wanted to share a very important message with you. That is, when I started, wasn't something that I thought I would do for two years. I've been doing it. I'll look back. Totally different person. I was not a tech savvy. That's what I thought I needed it to be. I did not know how to start, where to start, how to deliver my service, how to even show up in front of the camera and talk because it wasn't very comfortable putting myself out there. But looking back, I'm glad I did it because it's a life changing career. Even though I felt that, hey, I'm doing training and I'm just switching online is the same thing. It wasn't it was a total different language, so I had to learn the aspects that goes into fitness, the online fitness business, and learn how to put myself out there. And it took me a little bit of time, but eventually I got the hang of it and now I'm rocking and rolling and still doing it. At this point. I'm doing this video. I am still non-life fitness coach and I'm here to make sure that you also get the results you need. So that way you don't have to put so much hours because there isn't many hours during the day. Save yourself time, make more money, deliver and service your client. Tell us from anywhere, at anytime. That being said, let's dive into the course. Let's go. 2. HOW TO USE THIS COURSE: Alright, so how to, how to use this course. Now, the very important part is that he take action immediately. The only way for you to move fast with quality performance to make better progress is to take action immediately. What you need to do is having a notepad next to you. And I'm going to say, while going through the government, say write this down or write it down because you want it to be installed in your head, In your brain has to be ingrained within in order for you to perform better, okay, so everything you're going to learn, it's something that you learn from within so we can implement taking action immediately. It means this, like if I'm saying, work on your message. For example, you're going to learn the concept. You can hit pause. You're going to go on your social media account, won't make the change right away, then come back, hit pause again, or do you just want to binge watching the module so you don't want to do that. You want to take action step-by-step. And you don't want to be all over the place doing too many things at once. The most important part is one step at a time. One step at a time, okay, focus on one thing that I might want to write this down right now, one step at a time, focus on one thing at a time. One task at time, one task. Okay, what's the current tests I need to be working on, work on that until you're done, then move on to the next one. Do not skip or do not fast forward. Don't let your impulsiveness makes you move on to the myelin hour. It's slow and steady, wins the race, especially in this game, because you don't want to miss this step if you, if you get ten steps ahead and then you missed the second step, for example, and utilize what it's not working, you're going to have to go all the way back, which takes a lot of time and to fix something. Because it's like foundational work that you do step-by-step. Every step is related to the second one, perhaps you for the second one. The second one prepares you for the third, 1, fourth 1, so on, so forth. So two things. Take action immediately and have a notepad next to you, because I'm going to say write this down. Alright? And with that being said, let's move on. 3. MINDSET: Alright, so let's talk about the most important part of your journey and that is the mindset. Your mindset is like a GPS system. You need to have the right address put in in order to get to the right destination. So I share from my mistakes when I first started, I just thought that if I have if I build my business, clients will come. That was not true. There was it required me to take a step forward and reach out to those people in order to bring them into my business. Which we'll talk about the strategies, the steps you need to do to get there, I'll go over the marketing and all the social media use help you step-by-step to know exactly where you need to do. The second thing I wanna talk to you about is the way you want to treat your business. The way you want to treat your business. It is not like if you come from the in-person world or maybe you're just getting started. It's much different because in-person people see you. They know you, they meet you. And I, this leaves just cut to the chase. Hey, I need to build muscles, I need to lose weight. How much do you charge in the online world is not like that. So what you need to look at your business is that you have a seed, you plant a seed and you need to water it. You need to take care of it, eventually will grow and you'll pay you back, okay? He gets to enjoy the fruits of your labor, but it's not going to happen overnight. So you can just start with a mindset of okay, here we go. I launched and first week and I'm going to start making $10 thousand a month. That's not the case. You can make. Absolutely. You can make them thousand dollars. I average anywhere between seven to ten. If I look back and take like last three months combined, I would say eight is the average. You can, but that didn't happen my first week or not even my first month of launching. You can close your first deal in the first month or two depends on how much effort you put in, but do not expect immediately the first week, everything and those just being upfront about it because it does take effort, energy, and time. So you have to make sure you get the mindset of focusing on what your business needs in order to grow, rather than focusing on what am I going to get paid? Don't focus on the paycheck, focus on the effort, what your clients need. Because eventually I'm gonna go over the later modules, over the identifying what your clients really need, what they're looking for, how to position yourself in the way they understand what you offer so they can reach out to you as well so they can listen to what you've got to say, okay? The third thing is that Social media, like maybe you post for fun, maybe like you're having lunch and you post a picture of your dog or picture of your food or just for fun. But I want you to know your social media from this point on is your business, is your office. So you can think of social media is just yeah, I'm gonna make a post. I'm gonna do, uh, like no, like there's a time and schedule which we will cover on the time management module. The daily work. Like I wake up, I get my morning routine in and then I get started. I have time Lodge where I go over my my clients details. I go over my plan for the day for posting how much to what to post, how many times to post type of content. I'm going to post what message I want to share on that day. And so I don't look at it as I scroll down like or someone like me, no, you're gonna be very strategic with your social media. You can just look at it as well. I don't want to post my business or my personal page. We'll we'll cover details about that, but you have to know that what's going to pay you to build your business is the results we get from social media, bottom line. And the fourth thing is that, and that's the last thing. I want to make sure that you allow yourself to, to step up and go over the challenges and the fears in the beginning, you might be uncomfortable. You might feel like it's just not clicking. It might feel like total different game compared to whether in-person or if you just taught enough. Just know that it's okay. These are like feelings of being new to something, to a new experience. So just know with time, you will go over that push mode and then you get to the pull mode, something pulling you move forward and as a result you will create. So do not expect things to happen overnight. Just know that there are other people who have done it before and you can do it too for sure. I'm one of those people right here in front of you. I didn't I honestly did nothing I could do it, but I did it and then that's why I'm here. And so just knowing that so many have done it before, you can do it too, it's worth it. I mean, getting paid pretty much ten times of which you would make if you work in person working half of the time, not even a quarter of the time you would work in person. That's just like the closest thing that it's legal to printing money and that's how I look at it. Okay? So you can do it to social media is what builds your business doing it the right way. And your business is just a seed that needs your care, attention, focus, time, effort, energy to grow that sea turned into a tree, eventually have fruits and enjoy it. So with that being said, let's move on to the next video. 4. 3 PARTS THAT BUILD YOUR BUSINESS: Alright, so let's talk about the three parts that make up your online fitness business. Now, I highly recommend to write those steps down on a piece of paper and live with a day-by-day. Because when you're always gonna be using from day to day to run your business. The very first part is the sales sales, marketing and servicing. Okay. It actually goes like this. If I put them in order, marketing, sales and servicing or coaching. Marketing is basically letting people know who you are. What do you do? How can you help them and let them reach out to you and you reach out to them as well. That's like door knocking. Let them know, Hey, this is what I do, This is my business. And you do that by posting stuff on social media. And of course, post and things are related to your service. Okay, So the videos and the like, the Instagram real stories and how you write your caption and all that, which we will dive into a deeper and deeper details on the next modules. Okay, So marketing and then selling or sales. Selling is basically after people know that Hey, you are the fitness coach, you can help them reach your goal with talking about talking them into the deal. So how do you make the sale? How do you the strategy of cells, it's not like, Hey, by my program, it doesn't work that way. There's a time and there is a strategy to it. When to say something, how to do how to sell online. Okay. It's not like impersonally job you sit down with somebody and go over the course that you offer. But how do you do this online? Okay, That's something we'll go over it as well in the next modules. So selling is basically the closing, the deal to what you do. That's when you get paint without selling that you can not get paid. You put your name out there. Yeah, it's cool. They know you, but if you're not closing deals, then you're not being built. Okay? That's when you get paid selling. So don't worry about am not I don't I don't have a strategy for I'm not a good salesperson. I don't have the skills for it. Don't worry. I was the same exact I was in the same exact place. And the good news is, you can learn to be a salesperson. If you're already a good salesperson, have some experience that's even better. That's a bonus to you. Okay? So you will learn is very simple, actually much easier online than it is in person. The third step is servicing or coaching. After a client come into your coaching, after they sign up, they pay you, they send you over the payment. And now it's your job to coach them. How do you coach them? Which app to use while the abs needed to coach them to help them get results. And that's where you're gonna be spending a lot of your time doing game. Once you start building your client tells the beginning you have 2345 is not going to require as much time as eventually when you have over 20 plus clients. There's big time difference. Okay, so you're going to learn the strategies of the coaching style, how to help your clients get the results and they need, Okay, So that being said, let's dive into those three steps and much, much deeper and further details. Let's go. 5. CRAFTING YOUR MESSAGE: Alright, let's begin with part one and the marketing has banked. I want you to understand something that is very important and that is when it comes to marketing, your goal of marketing is you want to let people know who you are, what do you do? And how can you help them write this down? We are. What do you do? How can you help them? What that is, is your message out there, okay? Your goal is to build credit ability that people trust with people and you do that with your marketing message. This is how it goes. Crafting your message. Your message contains. What do you do? Who do you work with? How can you help them? So here's an example. I am an online weight-loss coach. If you look here, what do you do? I am an online weight-loss us coach. Okay. So very specific. I'm an online well, not just saying all our results right. And I'm an online weight loss coach. Who do you work with? I help busy professionals. I work with busy professionals. I help vesicle French animals lose 15 to £30 in 60 to 90 days, okay? By shifting their mindset, how can you help them? By shifting their mindset? Your message has to be tailored to your unique specialty and ability. Okay, so we'll go over that part of us soon. But for now, you need to understand its message right here, because this will be the header of your life. The first thing, they lay their eyes on your profile, whether it's Facebook or Instagram, it would be this. Okay. So another example based on specialty. What do you do? I'm an online weight-loss coach. Who do you work with? I help women over 30 lose 20th £30. How can you help them buy? If you look here without giving them their favorite foods? So obviously this is the message. This one is a message for, for the people who want to work out one of those way. They are women over 30. But what happens is they love eating a lot of nutrition. So some fitness. Just know how to give them how to make recipes or cook foods that are low carriers but still good. Okay. Like localities pizza for example. This is not like for me personally, I go, I do. This is me right here. I am an online weight-loss coach. I helped busy professionals who is 15.60£30 days. By shifting that mindset, the mindset is my special for me. It's my ability. Okay. So somebody else might be a specialist, supplement the words with women over 30. Okay, So another example on an online weight-loss coach, I helped busy entrepreneurs stay in shape while traveling for work. So I had a friend of mine who is still is actually online fitness coach, which was entrepreneurs is an entrepreneur himself. He owns a bunch of restaurants in different states, travels a lot. But he also especially was fitness. Wanted to solve his own problem from traveling a lot. And so he became an old tennis coach for those entrepreneurs like him who travel a lot and barely have time. So he teaches them this thing. He calls it up. I like port portable workouts, workouts that you could do any homework. Okay. Another example and an online way that loss goes. I helped with this. Sorry for the wrong spectrum. And it takes right now, women over 40 lose weight without spending too much time on training. This is usually stay home. Moms went over 40, lose weight without spending too much time on training. That's for people who don't want to be at the gym four hours. Okay. Good example here. I have an online wellness coach. I help weightlifters or lean mass in a short period of time. So this is good for someone like let's say your specialty. You're maybe a bodybuilder, maybe you work with high schoolers. They're looking for the fastest way possible mass, but they won't look good. They don't want to be bulky. While gaining muscles. So I held weightlifters what our muscle mass, lean mass in a short period of time. Another example, I'm an online fitness coach. Okay. I held high schoolers mean a significant amount of muscles in a short period of time. This is good for high schoolers. Football players, for example, they will love this. We'll talk to them. Your message has to speak directly to your ideal client tells a student be random or are general, shouldn't be almost like a miscarriage. I can help you. Well, you got to be specific. Who is it? Who is you've gotten to? So when someone's user profile, they have to feel that you're talking to them. You should take seconds to whether they should close your profile or stay on your profile, okay. It has to speak directly to them. Okay, so for me, high schoolers might like my profile, but they're going to find it. This guy he's called, but they view me as a fitness person who likes to work out, but not the codes that they want to hire. But busy professionals they see, they see how much I concentrate on mindset. They love it. In fact, I asked my friend tells me, when did you like about my program? And they say, love that you not not about just calories. You focus on the mindset and that's why I need my session. So that indicates that as my message speaks directly to them. Okay, So here's your homework for this module. Get a pen and paper that you should already have. Craft your own personal message. When you craft your message, these are the steps that helps you tailor a message that is going to speak directly to your clientele. Now keep in mind while doing this. It's not going to be just first time. And then boom. This is going to be like in your head. I'm dialing, searching all day. It might change, might change after a week because you're going to start paying attention and view. Your client feels differently. I start paying attention to areas of behaviors if you've never paid attention to before. And here are the steps, step one, when you're crafting your own personal message, this will be the header on your faith on your social media. Specifically. You don't want to just say, Oh yeah, I help you work out now. Or I'm just know these specific and here's how I think about what type of clients you can easily rebuild connection with. For me, for example, professionals, professionals like real estate agents, engineers in general, Mike, majority of my clientele is continuous, but they're very detailed. I can easily connect with them. They love how detail I am and how I got everything step-by-step. They loved it. So for me, generally speaking, when I meet with an engineer, any any specialty, the way they are wired, I can connect with them quickly. Okay. Real estate agents self-employed in general. They they love because you're almost self-improvement. So for me, I'm all of ourselves, myself, so very easy for me to build the connection. So think about whatever clients you can easily build connection way. Write it down. What do you need, the ability or specialty in the fitness industry? What is it? What makes you really good? What you really good at? What makes you stand out more than the rest. Like for me, mine is my ability to talk about mindset because also I would just do fitness. I also do personal development speaking, and that's how I actually evolved through fitness. And it became a street here. So if you watch my YouTube videos, for example, if you follow me on Instagram or Facebook, you can see that majority my content it is above, it always ties back to them, to the mindset. Step form. Think about what people usually asked to for fitness tips. Okay. Are they mom's always come up to you and ask you questions. Who have you helped in the past? Have you worked with in the past, if you did in-person training, are they usually under high-school students? They come and see, are they competitors? They come up here? Or are they the girls and one a little bigger but who aren't they? Okay. And when you write it down again, have more clarity on who is attracted to your natural skills or ability gentleman speaking. For me, business owners, without a doubt, people will sequence of development of self-improvement without gaps. Engineers, people who want, who need life coaching, they always come up to me and ask me questions and they open up with stories on their own personal life. I'm okay. Five finally, what do you usually enjoy talking about when it comes to business topics? Is it foods talking about? Like I made this today, I couldn't. Calories or recipes is a muscle gains. Usually WE find yourself usually having conversations when it comes to vision is about the more massive bytes as you pull your chest or is it but is it a six pack? What is it? Okay. Have you lifting, Tony, competing, etc. So those specific details will help you craft your message. So that will be your homework. Today. To get a piece of paper, draw, move on until you have this written down. Okay, This will be that they're on social media. Do the homework, grades your own personal message. I'll see you on the next video. 6. HOW TO POST: Alright, so let's talk about what to post. It's very important for you to know what to post. How to post you have to be strategic because not just random, you just put things out there. Let's talk about the three main types of posts you're gonna be making. Your whole, entire social media content will be created around those three types of posts. And those are number one, rapport. In other words, friendship, building a friendship. Second is educational. That's when you're teaching, educating your clients, teaching about fitness topic. And the third one is results. Results, it's sharing your work, showing your work works. Okay, so the first one is rapport. Rapport is very important. The purpose of rapport post is to build friendship with your potential clients, okay, to build friendship with your potential clients. In order for your clients or people to become your clients to buy from you, they must trust you. They must trust me. They must trust that you're a real person. In your social media, not a robot or random person in somewhere across the world and making random phone calls, but are telling people to buy. But your actual person just like them, that they like look up to and they trust to do business with. And you do them but building that trust by building a friendship and that is rapport to relate to their challenges and connect with them. That's very important. You get like they need to know and trust that you've been in their shoes before. You are in their place. And usually, you know, you have the solution for their problem, okay? To build trust and credibility, to show that you understand where they're coming from. Okay? All of that is done through your social media, okay? Which is why we talked about crafting your message because once you get to filter out, once you attract those potential clients or ideal client tells, then they gonna be in your social media home. Okay, What I wanna do, I wanna go back and hopefully you've done your homework. I want to show you this real quick. Go back to my Instagram page. Okay, so over here, see my headline. I helped busy professionals lose ten to 20,060 days by shifting their mindset. Dm me info. I'll send you info. Okay. So we'll get to the call to action soon. But this is what the headline should look like. Clean and simple, easy to read, very simple to understand straight to the point. And notice here for my title says on line weight loss coach. Now some people asked about, hey, how about your name, your name be something fit or should it be just actual name is up to you. It doesn't matter for me. I've had my Instagram a long time ago and I kept it that way. So for me, I just add it to my headline on my fitness wetlands coach. Or you can put online fitness coach or you can change your name to your name, something fit. Okay. You can do that, that's fine. But if you look here, when I talked about the post, everything is around those three main poses that talks about the results, the rapport. And go back here for a second. Educational as an example. Okay, So the educational here's a great example. And why you are not motivated to work as an example. Educational, three reasons why educational results as great example is approved before and after, okay? And rapport. So here is an example which I'll show you step-by-step further details. But for now, hopefully you have your profile cleaned out and straight to the point. Okay, so now let's continue over the report examples. So here's a good example of a port post. It says on the Postal is a normal picture of me and my hobby. Hiking for example. So building friendships so they know that this guy does outdoors, they can relate to, and he's all about mindset, obviously alive, he's out into nature. And I'm sure my message here says I'm burnout. As an online fitness coach. My clients always asked me, how do you avoid burnout? And my answer is simple. You don't. Simply because burnout is a feedback for doing the same thing and expecting different results. I thought working nonstop will bring me more results. And taken time off is a waste of time. But I was wrong. In fact, I got the opposite result since my mind was so lot, I started losing creativity and eventually got burned out. I learned that daikon dime off is actually a strategic way of accomplishing more. It helped me gain more clarity, organize my priorities, and recognize what's important for me to focus on. In the next 30 days, I was able to achieve high results. If you have been too hard on yourself, I want you to know that it's totally okay to take time off. I've been there before and I go back here, I'm showing vulnerability. I'm showing that, hey, I'm a human just like you and I go through my abs and my downs. Okay. When you do that people, because nowadays everybody is, life is so great on Instagram and people are so tired of that. What you want is to show them that, hey, I'm just like you, I go through my ups and downs, but I'm still achieving MyFitnessPal. I'm still working out and that's how I do it and this is what I went through. When you do that, you relate to build that friendship. Okay. Clean and simple. It is not too much straight to the point that the shorter it is, the more straight to the point it is, the more effective it is because people don't want people to get bored like for me personally, when I read something, if I click read more and it's like a long fricking letter, I immediately scroll down and don't have the time. So we want to make sure it's clean, clean, clear, simple, straight to the point. The title has to be attracting on burnout. So when I say that three words could be shorter, but it could be longer. But it's a sentence the head straight to the point, I'm burning. My people was like, Oh wow, interesting what was going on? And then here I'm promoting myself in an indirect way. I'm letting people know who I am and what I do as an online fitness coach. My clients always asked me, how do you avoid burnout. Okay. So i'm I'm going over like this is like a it's like a reality show. This is day-to-day life. I'm sharing like what's going on from day to day of my life. Bill and Ben, friendship. It's like having a conversation with a random person you meet at Starbucks. And I talk about my experience with that burnout for you. You want to relate it to your clients is common challenge. Diabetic to the solution that you tie back to what you do and the solution you came up with, okay? You can easily talk about stress, like, I think stress is the most common one for whatever niche you have, whatever type of client tells you how to think stress goes with all of them can be a perfect fit for their first stop. You can make easily about stress and your experience. How do you deal with it? Okay? So what I'm doing is I'm identifying the problem. I'm letting them know who I am, what I do. Okay. And I'm sharing my experience with that specific topic, the burnout. Okay. Or you could say stress. Okay. I'm sharing my experience where I was before. What type of thinking gotten me there before, which was wrong, identified which is here where the value is for your clients. When you show them that I've been there before, I thought that not taken time off, blah, blah, blah. And then you realized that it wasn't the right thing to do, then you came up with a solution. So here towards the bottom is the solution. I learned that taken time off is actually a strategic way of accomplishing more. So I'm letting my client tells know that it's okay to take time off because my my client tells remember they're busy professionals. My specific line tells our busy professionals and they always struggled with this problem burnout because they always Nonstop. Okay. For me, I'm letting them know it is actually I'm encouraging them. I'm being on their side and letting them know it's okay to take time off so they don't feel guilty about it. I'm sharing why is it okay instead of helped me gain more clarity, organize my priorities, and recognize what's important for me to focus on. In the next three days, I was able to achieve high results because that's what my busy professionals one, they want to go all out to 100 miles an hour because they want to achieve high results. But I let them know that, Hey, this is a, this is a great message for mindset shifting. Now in the beginning you get to one last thing. So if you haven't done before, I was I mentioned that point, but I want to know I've been there and I got your bank. So basically I'm just like you have been there. It's okay. It's normal. You're human and I'm just like you. Okay? So in the beginning, you're going to be like very stuck in your head like, I don't know how to write this and what do I write that? And trust me, I've been there before personally for re-election, the readings especially coming up with I'd like I don't know what to talk about. And then I kept on. Doing it used to take me in the beginning. No king three hours to write something like this. Now, I do it as soon as the idea pops up in my head. Sometimes I don't post it, sometimes I save it and then the next day I posted. But once the idea is fresher mind my goal is a great topic. Boom, I post, I was like, Oh my God, I was having a conversation with my brother the other day and I was like was such a stressful week this and then we were having longitudinally and he's like, Oh, you should write about, I was like, Oh my God, brilliant, That's awesome. So I wrote a note in my phone and I'm like I'm going to talk about stress for sure. And then I turned that post into a video as well, which I'll show you when and how to post. Alright, the next one is the educational posts. The goal is to add value. So you want to teach them something that's going to add value to their journey, their fitness journey, and that is something related to their knees. Okay. Showing, for example, proper form, healthy food ideas, healthy recipes, home exercises, gym exercises. Whoops, hold on 1 second. Gym, gym workout, okay, so on, so forth. So an example, let me come back here online. So right. Oh, educational. I have, I have a lot of them actually, those are videos, but I want to click on a post because videos will be after you write the post video is just you free flow on a video. But I want a quick one to 22 to do as a good one. The main reason why you're not losing weight. Boom. I use Canva for this. Very simple, very, very simple. I use Canva. All you need is put bunch of pictures together and don't be, don't spend time on trying to be creative and perfection. Trust me, like this, it comes naturally later in the beginning. You want to put it out there. Okay? So here's example title, The main reason why you are not losing weight. Okay, so if I click next, it says the first topic, you are all over the place. And then we'll move on talking about this one. In particular, you can easily Google like top five reasons why you're not losing weight or any topic. Again, you can google and get ideas. Don't copy and paste, undo that gives the idea. And they put your own words to, Because remember you want to speak through your own personal message. Do not copy if you copy somebody else's, that means you're not being yourself and that means you're going to seem untrackable. They're not going to trust you. So I'm emboldened, die what? You think, you know what you're doing, you actually don't. And a lot of alarm talking about the reasons, okay. But here's the solution. Here's what you could do. Stop believing every article you read or hear just because it's Ren said, it doesn't make it right. So you see I'm guiding them towards me. I'm letting them know why they're messing up, why they're not losing weight. And I'm also letting them know why I'm the right guy for it because I know what I'm talking about. Okay? So I put my ideas out there, my own words. And by the way, all those topics or points where I mentioned, these are all the most common struggles that I see my clients do or tell me before they draw my program. So for example, they say, I asked them, Why did you want to join my program? What helped me and they tell me about what they heard and this and this or anything I hear from my clients right away, write it down. But putting my phone and I come up with a topic so you will never, if you are if you're in touch with your clients or if in the beginning, if you don't have clients, if you're in the fitness world working out and you have people looking up to you leading by example, you will never run out of topics ever. You want. I used to have the scarcity mindset of like, I can't come up with an idea. But then I realized, oh my god, the topics all over the place, all around me. Okay. So let's come back here. Okay. So here's a good example, like I showed you that. So here this one, there's three years, is why you're not building muscles. So I have some client doesn't want to build muscles. I sometimes like I test it out. I'm like, Okay, Most of my funds or weight-loss by multiple muscles and see what happens and I see how many responding majority on to say 90% of my client tells want to lose weight. So maybe for the person who got client tells his or her specialties to build muscles and there's a good Come up with something like this. Like the topic is related to their ideal client tells. Okay? The third pose is results. There's not one post more important than the other. They are all important. You just need all three of them. You always rotate. The results is basically the proof. The goal is to prove that your coaching works, what you do with your system or your service or your coaching program actually works. And that could be something like a before and after photo could be a positive feedback, something your clients said, That's it. Hey, thank you so much, I feel better. I fit my clothes, blah, blah, blah. You screenshot that you posted clients working on. Like for example, my clients would be at the gym saying today is my leg day. I hate leg day, but I'm doing like blah, blah, blah. And then they tag me in it and I screenshot it and re-posted and I say something like, Oh, my clients is killing it. Okay. Letting people don't like it like I'm in the business. Any progress that your clients make, it counts and you can use it for your proof. Every single day, three times a day. I'm posting on my stories, wins, or I'll make a post and I'll show you example. Before and after this is on my profile, like I showed you earlier, this is very valuable. They are paying you for results. Okay, Here's example of my clients making progress. My clients set a in three days, £2 down as big as like **** girl, ****, ****, yeah. And it's like, man, Sam, I can't thank you enough. And boom, I screenshot it and then boom pole. So my story, I don't post like those texts on my profile, instagram because on the profile doesn't seem readable because it's so small, but on the story, people do read them. Okay. Here's another one. Like one of my clients. Progress is coming along. I am going to do cardio tonight, then boom, I screenshot and say my clients when. And then boom poster on my story. On my profile. This is gold right here. Before and after that, once they click the profile, like let's say somebody, my ideal client wants to lose weight. They see this, they resonate with vague. Click it immediately be like, okay, what can I do? How would I look like if I join this guy's program? Homework? Number one, organize your profile, be sure to post. Your profile should be clean and very simple to read an all about those three types of posts. Do not post a picture of your dog and say that's my best friend or picture of a nice random car. You sourness treat all that needs to go out the window. Remember you are a social media producer, not a consumer. And remember the minus end module we talked about, treated like it's busy. It is business, it's your business, it's your job, it's your daily tasks. It is not just scroll down randomly. Every click has to be effective. Every post you make has to say something. Okay? People pay for the value. They don't pay for, show up, don't pay for the great life you live. They don't care about that. What they care about. Results. Organize a profile, anything that is not related to the fitness journey and how it can help your clients needs to be removed. Or at least start posting related to your post your message or your service. Second, start posting daily. You guys start posting daily. I'm gonna give you the action plan for the posting so you'll learn what to post, how many times, okay? Collect wins. Or if you have clients you're working with already perfect. Any wins count, whether a text message, a story, they share that workout or before and after photo accounts. If you don't have clients that you are brand new startup, the people around you offer tips. When someone asked you follow up with them, Hey, you asked me about this, how's it going? I gave you this idea. We've got Eddie, how's it going, how you feel? And when they say something, respondent bag with a good feedback is screenshot it and you post it. Okay? Number four, write down ten. This is important. Write down ten topic ideas that you can post about or make videos slash live videos about, okay, ten ideas. Always want to be prepping yourself. You want to be, you want to add like a head start. So if you write down ten topics, it'll give you a faster start. And number five, write down what ten most common fitness questions that your people, France, clients, relatives asked you about all the time and create content around those questions. For me, always people say, I don't have time and I don't have the motivation. How do you get motivated? So it's written down in my phone and I have like by now I have like 30 of them. And I always making, if you go to my profile, you see those videos on my YouTube channel, you see them. And it says, for example, a client struggling with motivation, I make a video about how to become self-motivated. You can go with the idea, go YouTube it yourself and find somebody talking about a good idea. Don't copy them. You can go on my channel or on my Instagram profile. Good ideas, I don't mind it. Don't copy me, but get ideas from me. Okay. And describe those ideas with your own worse so it can speak directly to your ideal client, tell so they can trust you, like you, and eventually buy from you. And that will be your homework. Let's go. I'll see you on the next video. 7. RESULTS POSTS & CAPTION BREAKDOWN PART 1 : Okay, So I want to talk to you about results post. When it comes to results post. Here, let me show you. It's not that you just post a picture of the before and after and that's it. That's the outer aspect of it. We want to explain what's going on because you want to have your clients or your future clients go through the experience of what it's like if they joined your program. So let's see. So I'm on my profile, my Instagram profile here. This is a good one. There's actually a video, so I'm going to click on a photo so I can read the caption. So let's see. If you notice as I'm scrolling down all my post, like if you look, there is educational, there is rapport, building a friendship and there's the before and after, which is results. So results educational and build a friendship. Videos, videos. Let's see at so far, okay. Okay, perfect. So this one right here. So as before and after and the title. So watch when I, if someone viewing, if you are viewing my profile, you're going to see right away here, like boom says, lost £15 in two months. What I do is I, this is taken from my story when I posted on story, I add this tax and then I save it and then post it again on my wall. And so that title right away, boom captures, lost £50 in two months because person wants to lose weight again to look at it. Oh, okay. Well, I want to lose that will have a greater five of their goal was to lose £15 and they see the monotone like that's really good. So when they click, they come here and they see this. And the title is, john was able to lose £15 in two months. Okay. Now I explain what's going on here. So when my client came to me, he was struggling with and I'd be specific with my struggles forward, head posture and belly fat. So obviously, if you are somebody who struggled with those two problems, read this right again. Another hadn't say, Oh, that's me. Okay. Which was putting too much pressure on his neck and lower back, especially that he works in an office job. So all my classes, like I said, busy professionals, most of our engineers there. There's been a lot of time on computer. If if my ideal client read this, it will immediately feel like I've been looking for this trailer for my whole entire life right away. It speaks to them. Okay? So you wanna do same thing, but not copying this you want to apply into your own client, tells you what your clients struggle with. Their knees, like Where are they? If it's like a mom, for example, it got kids and no time doesn't that you were to base on your client tells needs. Okay. So let's continue. It was causing him to feel frustrated and unmotivated. So we've got to work. So if you notice here, I'm talking about the problems he had cousin him, what causes you to feel what? Okay. So they resonate more with this. And so what did we do? And here's how basically I mentioned how, um, how I helped him and how I can help the person who's reading this, which is my potential client. We worked together for ten weeks and that ten weeks we focus on creating a customized meal and exercise plan for his training program, along with daily accountability to keep him on track. Okay. So if my potential client reads, this, is going to think, let's see here creating custom. Oh, I'm getting in a customized meal plan, exercise, accountability program, tracking and all that. Oh, they're going to view my coaching program more than just saying, Oh, I got to coach him program, come join. But that's not going to touch somebody's heart. I'm saying. So he started here's the results. So I'm getting so here's where he was and here's where he's at is the change. He started losing weight, feeling more confident about his ability to achieve what he wants and his posture improved tremendously. Now at 8058 years old, John feels super excited about his new lifestyle. Highly motivated to work out, and losing weight wasn't a struggle anymore. Okay. Now, this part I hear at 58, so I am making sure. So if my client is I have a lot of my clientele is there like, I'm early 30s, but I do have some there, 50. So sometimes I kind of test it out. I'll put another test it out because if somebody wants to join and they got the objection of my age, can I really do it? Is it possible? The answer to them immediately find They find out is, oh, yes, John did it 58 years old. I can make this much change in just two months. Oh, then I will definitely be able to do it too. Okay. So I'm being very, very specific. Okay. Now, if you look here, call-to-action because what's the point of post and this whole thing you want to bring in people. Remember, marketing is all about letting people know who you are. What do you do? How can you help them to get their attention? Okay, that you are the person that's gonna be there that they can rely on. So here it says, if you want to get results like John DM me the word fit or commented below. And I'll send you Info your own life in his coach. Let's keep it real. That's my slogan. Let's keep, we keep it real, okay? And this is exactly how you touch your potential clients heart and let them know what is it like if they join your program, okay. 8. RESULTS POSTS & CAPTION BREAKDOWN PART 2: You scroll down, there's a different, like different type of client analysts say, Oh, here's a good one. Okay. So you click and bone right at capturing title tampons and four weeks. And she lost £10 in four weeks. My clients struggled with not having a healthy lifestyle routine and a clear daily plan to follow. A lot of my I basically go over what my client is really struggled with when they really need when they came up to me. Okay. If you don't already have clients like but now I don't have class is what I do. You offer coaching for free for the people around you who really need it and deserve or service. There's nothing wrong with it in the beginning. It's okay to do that. Okay. Your goal, you're getting paid with the feedback. Okay. Don't worry about the money that comes after, okay, if you're starting from 0, don't worry, it doesn't mean you study not really starting from 0. The feedback is where the value is. Okay, so do that. That's how I started, like originally when I did one on one, I was trading my friends and relatives. Most of my friends at the gym because it was fun for me to do. And all of a sudden turn into a career I didn't even like it just happened. So let's continue. Wanted to lose weight and be more active and didn't know, didn't know how or where to start. Okay, That's Aristotle didn't know Hollywood star. She saw my post on Instagram saying, I'm looking for, which we get to that by this is like a call to action. I'll get to that part on the sales and marketing. I'm looking for why we want to lose 10£20. No excuses. She reached out to me and this goes her fitness goals in details, I design a step-by-step woke up land along with a nutrition plan. The biggest challenge for her was that she didn't believe she can actually lose weight. She got justifying why she couldn't lose weight. I don't have time, blah, blah, blah. I need motivation. I saw the potential in her, but I knew that with that destructive mindset, she will never reach what's available around her. So I did what I do best. I called her out on her, shake people up my style by the way, I dislike for me. I was in my my videos and stuff. So there are certain people don't like that. I actually really liked that mom being like, I'm just being myself. And so they're attracted to the authenticity. Remember what I'd like my slogan is we keep it real so I don't try and like sugarcoat it. She loved my brutal honesty and took the action necessary to execute the action plan. Investors dial if you're like me, you tell it how it is. Go for it. If not, don't try to be someone that you're not okay because you're gonna be in congruent and incongruent and they don't get it on trust you. For that. The results are not only she lost £10 in four weeks, she also kept on going to lose another £20. But when I'm impressed me the most was watching her growing from being a victim to take full responsibility for actions. If you wanted to see results like my client before summer, DMA info, and I'll send you in for This hit man, this, this is powerful. If I had just posted this, they're going to look at and be like, Oh, good, £10. But the person who really wants to lose the £10 will dedicate the time to read this, especially the captions straight to the point, very clear and quick read. Like I even tried to make it even shorter. Okay. It's not about the more you put, the better know you want to make it crystal clear, they want to see it. And usually by the way, the before and after don't get too many likes because it's so personal, people actually dedicate more time to read and check it out. They don't just don't like it. It's like an ego thing. They just don't want to show that they liked this so they don't get judged. Okay. So the worry about licenses that don't mean nothing. What you wanted the people to actually take the time and send you a message or comment, because those are the ones who are interested. You don't need 1 thousand likes and do nothing. You want the five likes from interested people that are willing to do business with you. That's what you want. The rest is all show off. Like thousands of views don't mean nothing. Thousands of lives don't mean nothing. What you want is the golden likes. Yeah, You get like right now, we have six legs. What six slides does nothing out of those. There are people who can mention names, but they are Mike Lyons. I don't care about thousands of likes who gave us a show off? I don't want to show off. I'm in the business of doing business to serve. Okay? So what we want is people take the time to reach out, and that's where the value is. Alright, so now it's your homework. Go over good ideas, right? With your own words. Come up with your own explanation, what your struggles are, where your client struggles with their needs, and then where to view my profile. Welcome. Take ideas. Don't copy me on a per cent is not good for you, but you can get the concept and just put your own words into it. Practice it. And I'll see you in the next video. 9. HOW OFTEN SHOULD YOU POST : Alright, so now you're probably wondering, how often should you post, okay, now, here's where I want you to know. It's a schedule that you post on regular basis daily, at least five times a week total. That includes these posts. And just like this example, post stories four to six times a day. Stories are very easy to post and you don't have to be super perfect with a creative all you have to do, like I said, share the three main post and that is rapport, educational and results. Results on stories. No limits, share all you can all of your results, especially on stories, because there's only 24 hours and I'll be gone. Okay. Three rails a week, minimum. Three rails a week. Okay. And I'll go over the details here in a second. Three live videos a week and regular post three times a week. These are all minimum, okay? Now you're probably wondering, God, this is a lot in the beginning, it's going to feel like a lot. But you might wonder that how do you expect me to come up with Douglas? And I'll show you a very simple way to come up with that because that was my challenge in the beginning, I used to think, how am I going to come up with topics? And the good news is, don't worry, it's not one W. Come on, we can take one topic and turn into like five, and I'll show you how. So let's take a look at my Instagram page. So let's say at topic of like let's say weight-loss. I made a post on results, obviously less weight. And I explain how they went through my client went through the journey. But I also did something as an educational and post. And that is how to lose weight. So for example, the main reason why you're not losing weight, okay, it's a bonus if I click that. Main reason why, main reasons why you're not losing weight. So it's about weight loss. And then it's about like let's say you're all over the place, confused, blah, blah, blah. You think, you know what you're doing. And then actually, there's another one I want to show you, but talking about memories of wire not losing weight. So here's a post. And then where is it? Three reasons why you're not lose away? Boom, this one is a video. I click this one and wait for the video to load. But that's if it's a long video because it was a live video and there's the good news. You can do a live, you can repost it. Okay. What I do is I normally save it. So if I like I go live on Facebook, I can go life, save it and then re-posted on Instagram. There's a video here. I'm not going to watch a video just to get the idea. So that's I have to post from one topic to another one which even better. Let's see, let's see, let's see. I need to lose as it's funny, I did this. Boom, boom, boom, boom, boom, boom. The main reason why no, nope, I just went over that one. Was it this one? Let's see how to find time to exercise. This is a video that was also alive as good because all my clients, the clients who struggle with time bomb, that was a perfect video for them. Going down. Real quick video when I burned belly fat and I give one quick tip because reals are very fast and it just boom, there you go. No sound. No sound, It's okay. So I give one quick tip on rails that there was no one exercise that bernie belly fat is what it means. You can delete, train your bicep. You can say your chest. Those are the best. A 30-second video, one quick tip. Boom. That was a facet thing I do. Like I remember when I made this video was like right on the spot. I'm like, I can come up with this and boom. And let's go back here to, to, to, to, to, to, to, to do. Does weight-loss help reduce lower back pain and knee pain? Now, if you see this, if a client overweight starts with lower back pain and nip and sees this, they there's no way they can resist not to click. So they click it and they go over the details. Now what I did, I do, I come up with ideas. I have this post, and then I do have a video talking about that too. Okay. So you can almost never run out of topics. Main reason why you're not losing weight. I think this one is different, so it has a similar topic, but inside it, the content is different. It's a capture and totally non-essential the same. Oh, that's another way you can later on like after a month or two if you're like, I don't I I'm I'm too lazy to come up with something new. I did already made two videos or I made a post and I also made a story. I like stretched out. I maximize the one topic. What else I can do? You can repost the same topic. This is the same thing I just went over earlier on a different time, like a month or two months later, when I'm having a lazy day, don't like my creativity is and I kick in an outfit like thinking, but I need to stay active so I don't miss out the opportunity on that day for promoting myself, letting people know who I am, what I do and build that trust. Boom, repose. The same post will be saved in your phone, so re-posted. Don't be afraid. It's not like people not gonna remember all you. People need a reminder. A lot of people actually know a lot of this stuff. They forget about any reminders. So that's a great freaking bonus. If you can come up with a topic, post something, but don't rely only on like re-posting. Keep your creativity going. Always stay active. That way you have unlimited amount of posts you can make. Okay. So quick recap. Both stories four to six times a day. Minimum three meals a week, minimum. Rails could be anything about education, about results, talking about you could do a voice-over talking about how we clients struggle with wetlands and how they got the results thirty-seconds. So you don't even have to write five pages. Just quick one. Quick tip, Quick educational tip. Hey, did you know that not eating enough calories is actually bad for you? That's a great example. And quick demo. Reels could be about building a friendship. I didn't feel like working out today, but I don't care. I'm doing in anyways. Boom, connection. Three live videos a week, come up with ideas. Look at either a new topic or a pose you've already made and entered into a live video talking about it doesn't have to be long, freaking half an hour, one hour, Just a quick one, five-minutes, Ten minutes. Boom. You got it. Regularly post and that's like those are like the picture post and the caption minimum three times a week. And there you have it. Put the work in, go over my page if you want, get some ideas for your own words to it and I'll see you in the next video. 10. LEAD GENERATION & CALL TO ACTION: Let's go over this method of lead generation because you need people to sell. Okay? So the goal while doing lead generation is to start a conversation with your potential clients so you can eventually close them. Okay, and I'll go over the details later on in this course. So the first way is call-to-action on stories, posts, or videos. Or second way you can do engagement posts. Likes, number three, likes or comments on your posts Before call to action on your profile. So I'll give you examples. So for this one, let me just get this out of the way. So this is where I put on my highlights. So after you create your message, craft your message. At the bottom of that message, I put, so for example, I held busy professionals lose ten to £20 in 6060 days by shifting their mindset. And I would put something like DME info and I'll send you infer or DMEM for for info. Okay. So he put that on your profile. Okay, so now let's, let's dive in deep in these methods. Okay? So the first one I like is a direct call to action, and that is the five people posts. So what I do is I make a post, whether is it like on Facebook or regular post on my wall, on Instagram, or an honest story, there are different ways you can deliver this. So the five people post says, I'm looking for five people who want to lose ten to £20 in the next 60 days. If that's you vote below, sometimes I would say events, you DM me info. But if I pose this on a story, it's much easier for someone to click bottom put yes or no. What I do I put yes, probably yes or yes. Okay. So that way I want to filter out the interested people only this is you got to be strategic with a €1.120 people to say no. And one person says, Yes, you don't want to waste time viewing those 20 people. So either yes or yes. So that's when you filter out the time waster. Ok. Now, if you look closely on my message, I'm looking for five people. Okay. And my client tells I work with busy professionals and that's both men and women. But needless to say, if you're someone who works with women only and let's say over 30 events, your craft. You then you would say, I'm looking for five women over 30 who want to lose, whatever is that your message crafted towards? Okay, I'm looking for five bodybuilders who wanted to put on muscle mass. I'm looking for five competitors who want to look fit before their show. Who want to look like a champ before their show as an example. Okay. So you were this based on the message of crafted based on your ideal client tails. Okay. So that way when they, when your ideal client tells reads it, it feels right for that feels like you are speaking to them and that's when they have that impulsiveness to click. Okay. So I prefer, so for example, on this one here on the right, I'm looking for five people want to lose my balance 60 days that you have or below. And it says Send me info or need to lose ten to £20 once they click, after I view who viewed my stories, whoever voted that I reach out to them and I'll show you later on in the next videos, the M script. How do you, what to say to them? Okay. So the next one, this is one of my favorites, by the way, that's why I put this 1 first. This is the one this is like, I pose this at least, at least five times a week on my story, at least so needless to say, it's a daily thing. You can always change the picture. Change pictures sometimes like I have this one here showing off my body. This one I'm doing like a before and after. And I always like just keep watching which will attract more clients. Which one brings me more clients? Because you can, once you start putting the work in the social media, gonna find out certain strategies work better than others. It's like a gym workout. Sewing machines feels better than other meshes, certain exercises that you've added the same concept. The other one is an indirect call to action, and that's to see who is interested. But you're not really going straight to the, to the, to the cell. This is more one to see who is really interested and then you reach out to them, of course. So it says on the post decomposes, of course, on Facebook, even LinkedIn, whichever your social media, Maine, where you add, where you spend most of your time on, okay, and where are your ideal client tells? So for me I do this on LinkedIn as well because I've worked with busy professionals. You know how LinkedIn's all of our professionals. But if your ideal client tails are hanging out on Instagram, then needless to say, you post this on Instagram and you can pause this on Facebook, but no more than two platforms, at least when you first start off, so you save your energy. You can later expand. But for now keep it on main platforms, facebook and Instagram. So here's what it says. If you can only lose £5. A month, how many months will it take you to reach your ideal way? This is like a really scratches the itch, okay, for the person who needs to lose weight and I get creative is the same pose, but I can post different ways. For example, I could post this on Facebook or Instagram like a regular post like this. And whoever commented comments that I reach out to them. Or I can do the same thing like I'm doing here on my story. And have like a story paul, where they have options to click. So it makes people think immediately what I want to lose £20.5 times for us. Well, I feel like it's right to click and then they click on like let's say four months and I reach out to them. Okay. So it's indirect, like you will let them come to you. The other one also, it's very entertaining, but it's very smart way of starting conversation because you don't want to be a creepy out of nowhere. Hey, would you like to buy from you never, ever, ever want to be that person. But you want to give them a reason to talk to you so you don't come off as crib or out of nowhere. You allow that. You'll make them give you the permission to talk to them. So here's says engagement both as an example. I always put something that makes people think so for example, on my Instagram story he says, any traveling plans for the summer. And if you notice here, there's a very interesting options. One says, yes, gain weight, and the other one is, I'm due for a trip. Okay. So I would reach out to them forever cliffs and say that Oh, that's also where are you going? I'm going to California. Oh, nice. I've been there many, many times before I actually moved from I start a conversation with people just like you do at Starbucks. It looks like you do at a normal at a bar, local bar at the gym. Says they collect, for example, I'm due for a trip. I was like, Yeah, me too. I don't make like I just flow with were really feels like do for a trip. Where were you when was the last time you had your trip? It's been two years. Oh, my god, you definitely do for a trip. And when we message each other that way too, it feels like if they're having a normal conversation and they immediately, they have the curiosity to check out your profile. And that's when you build that trust and credibility and let them know who you are, what you do through your profile. And they can keep you in mind. They can remember that this is the person that I need to go to when I want to lose weight or build muscles. This one. So for me, I'm also in my, remember how my messages about I've worked with busy professionals and help them lose weight by shifting their mindset. I'm all about mindset work and i'm, I also have done events like meditation events and this is a picture of me teaching meditation for me. Is going to speak to my ideal client says, do you meditate? And they would say something like no, I need to or I don't know how now the reason why I put I don't put it. Yes, because I'm not looking for the one who who does not need my help. I'm looking for the one who needs my help. So for example, the person says no, I need to. I would reach out to them and I would say the conversation based on their answers. So don't come off as creepy. And it would be something like, sounds like it's your job stressful or something. Why do you feel like you need to or someone says, I don't know how what if you learned, how would that help you in your daily lives? That yes, of course. What would it do for you? Lower your stress or what would do? And then I'm guiding the conversation towards their lifestyle and of course, fitness somehow. But this is more strategic. So if you have nothing to do with meditation, if you are a fitness coach who does not meditate, does not know anything about meditation. It is not ideal for you to pause this, especially if your client tells R Now, don't really care about my work. If your client tells what meditation, I'm trying to build more and put on mass. I want a bench, £500. I mean, they don't care about this stuff. So you have to be strategic. You have to be aware of what you're posting. So that's why you gotta do your homework Step-by-step. Alright, so your homework for this is to write down at least five call-to-action post ideas and save them in your phone slash nodes. So you can have and easy access to them whenever you want to pose, to pose them for me, I have these like these are actually saved their lives, screenshot it or saved after I've posted them. And what I do, I sometimes just changed the question or I change the options, so I just put a different picture. Or at least if I'm trying to think of something to post them like I don't have an idea then this will give me idea traveling plans for the summer so I can post something that says, would you rather take a vacation somewhere warm or somewhere called as an example, would you rather go skiing or would you rather lay down the beach? Okay, something like that. So it gives me ideas that way you don't want to just keep posted the same thing over and over again. Every time I space them out, I would pose this. If I wanted to post it again, then I would do it at least a month after. So that way people don't remember it, don't get don't think. Like I just was like I don't really care for it. You know, I mean, so get creative. Remember the same pose. You can turn it to like two or three or even four posts if you want to on your videos, on your regular posts, I want to show you this real quick. If I like, on my picture. So for example, if I go whereas I have a lot of before and asked if I'm not looking for a video, like a real regular pasta like this one. If I click this one, and if you pay him back. So if you look at the BUN, so I went over the story before, after transition change, then there's call-to-action here. So if you want to see results like my client's message me the word results and we'll talk. There isn't right or wrong what you put here sometimes I'll put results because I put in force and those fit is ready or yes, a quick words, something easy to, easy to spell, a quick data type. But why do I make it different? Because sometimes I want to, I want to see which posts brings me more clients. That's why they say results and I'm like I check out my results. I wonder which pose they, they came from. Okay, so while this is like view jacking are taking inventory of your social media, you want to know what's working, what's not. Okay. But at the end of the day, if your story is strong, if it's clear, crystal clear speaks to ideal client. Doesn't matter what you put here. They can. If they like you, they want your servers, they going to reach out to you. Okay. 11. THE DM SCRIPT TOOLS: To know is to the DOM script. This is where like after you reached out, whether they commented on your post, they voted under story, made, you made a direct call to action, inviting people to your program. And they reached out. No matter what they say, no matter what you say. It all goes down to those three steps in the DM script tools, every single thing, okay, Everything you say, number one, acknowledged, it's in that particular order. Number two is to connect a number three step in. So how does this work? For example, he reached out to a client, somebody, let's say voted on your story. What do you want to say something that, hey, thanks for voting on my story. How is your fitness journey going as an example? So the example here encrypted acknowledgment, the words that are related to the the acknowledgment part. And that is here as an example. But the goal is you want to show them that you are listening and that you care. Okay, so how does this work? So things like that they tell you, for example, I want to lose £10, love it, okay, As an example, oh, I totally get that. Or for example, someone would say, I don't have time to read that, I totally get that. I was doing so good and then I lost my motivation. But because cool. And then I got married, blah, blah, blah, business, start to get busy summertime, blah, blah, blah. And he said, oh, I see. As an example you acknowledging it knows where they're saying. Okay. They tell you, for example, if once my kids are in school, next week's school starts and my kids will be gone to school. I should be I should be able to get back on track. Got it. Okay, As an example, so these are all words. Of course you can come up with your own words but give the idea that everything here is shows that you are listening. You're acknowledging what they're saying. Wherever they say you start immediately with an acknowledgment. Okay. That's a great goal. You just acknowledged they have a goal that is so great, okay. For example, that I want to lose £30. I want to work on myself. I dedicate this whole entire ear. Oh, I love the ambition. I loved the dedication. You acknowledging what they're saying. Okay. Well, you know, I don't have time and I'm a full-time mother, for example, or I'm a business owner. I got employees, I got kids, I got family between here and there. Understandable. You acknowledging what's going on. Okay. So what would be an example? Let's put this into example. So they say, I want to lose weight but can stop eating. You say, I totally get that. Okay. You acknowledging what they just said. Oh, I totally get that. They say, for example, I want to lose £30. You say, that's a great goal. You just acknowledged that their goal is great. They say, I don't have the time, but I'm still trying to fit my workout in. I love the dedication. Obviously. You don't just put random words. You are actually acknowledged. Like when I say, I love the dedication, I see that in their sentence There's dedication going on, so I'm acknowledging what's going on. When you do that. You'll be able to create connection. They don't feel like talking to a robot. You know how? Sometimes you get on a phone and you turn into a robot and you hate it, you keep pressing any number. You say random was just to get you to forward you to a real human. Okay? So in the DM, you don't want to be a robot. You want to be real human. That's the only way to stand out because everybody else out there are robotic, plus there is a messenger, robot messenger. So be careful. And that's this basically the secret. If you want to stand out and you want others to pay attention to the human while you are having conversations on social media. Part two. To connect, after you've acknowledged, what do you need to do is to connect, the goal of connection is met in messaging, is to show empathy and that you understand where they're coming from and to connect with their pain. Okay. So examples, these are most common. I've used, I've taken look at most common connection and no more successful messages I've had with my clients. And it sounds something like this. When you connect during a DM, most people struggle with nutrition. So someone said, well, you know, I want to lose weight, but I still intuition. I see. You acknowledged. And then most people struggle with nutrition. You just let them know it's okay. You're not the only one that has other people, do you just connected with them? Example. Finding the time can be challenging for weight loss. You just connected with them. Losing weight is a great way to build confidence. You just encourage them, you connected with them. Changing lifestyle gives you sustainable results. You just connect it to what they desire, what they want. You show them that you're on the same page, okay. This is obviously for someone like changing lifestyle. Someone will say, I want to change my lifestyle. I just I have an unhealthy lifestyle and changing. Okay. And as an example, feeling better is what fitness journey is all about. Someone would say, Well, why do you want to lose weight? What? I want to feel better, That's right. I feel embarrassed. All is what fitness journey all about. So let's put the connection into example. So you have, we passed the point of acknowledgment, which you will see here how this works. But when you want to connect, for example, a client say they say, I want to lose £30 because I want to feel better about myself. Message you want love it. So you just acknowledged a lot. You just saw their goal and you loved it, loved it. And then you connect them. Knowledge, connect. Feeling better is what weight-loss is all about. Notice I'm using their own words. I want to feel better about myself. I'm saying feeling better is what weight loss is all about. Okay? Obviously they want to lose weight. So here is weight-loss and feel better about themselves feeling, but as well as is all about, you just show them that you're on their side, on their page. You don't want to give them something that it's different and make you not connecting with them. Example to they say, I want to lose weight so I can have more energy. You say, got it. Having more energy is equivalent to having more time. Oh, people love it. When people who struggle with dime, they come home, already drained and tired. They're going to love this. They're going to be like, Oh, this person understands me, this person is on the same page with me. This person knows where I'm coming from. Example number three. They say, I want, I want to get in shape, but I struggled with nutrition and you say, that's amazing. You just like okay, if she or he wants to lose weight, I want to get in shape as amazing what they get in shape, but there's struggle with weight. So you're going to connect here. And you say, yeah, a lot of people struggle with nutrition, is going to fix this nutrient nutrition diversely. Yeah, a lot of people struggle with nutrition. So number three, step in. So what did you just do? So step one, you acknowledged what they said. You connected with them. Now we're going to step and this is what you get in charge. This is when you are first, you are their friend, their somebody, they just met. And then you build that connection and gives you that credibility. Now, you can take responsibility by stepping in. And I'll show you what that means. The goal of stepping in in a conversation, that means you're going to do something is to lead the conversation in the sell your services. Of course, selling your services. You do that by asking strategic questions, Okay? So you leave the conversation to sell process, okay, you gonna lead them to the sale process, which I'll show you what that would look like. Okay. So example, what's your main goal? Okay? What's holding you back from losing weight? You step in. And so now you're asking questions after you acknowledged had a conversation connected with them. Now you'll dig in further and dig in further for info for more meaningful goal, something that it's neither one of those three bonds, that's it. Okay, and I'll show you how you can work your way to that, the conversion aspect of it. So example, what's your main fitness goal? Would you like to learn more about my program? Are you interested in learning more about whatever that is at UT about nutrition? We're interested more about homework, guys are interested in learning more about gaming muscles. You see? So you are stepping in now. Okay. Would you open to learn more about my coaching program? So these are the most common ones I've used, found a very, very successful feel free to add your own words because no matter what, at the end of the day, you need to understand the concept behind it and then you're going to come up with your own words, okay? And what works and what doesn't and you're always gonna be tweaking until it's dialed in will be natural automatic and you start like Ghana, notice and exactly where the clients coming from with their message in here. 12. THE FRAME OF A CONVERSATION: So the frame of a conversation, now that you've learned the tools you use in a conversation inside the dm, Okay? Now you're going to learn the three key points, okay? If the entire conversation should be, should always be about these three key points. Their goal, there is struggle and your program. Okay? Now you will use that what I told you earlier in the DMZ script tools, that those are tools to craft those sentences, to have them, to shape the conversation in this order. Going over their goals, their struggles, and your eventual your program. Okay, So how does this work? Let's move to example. Their goal says or asking questions related to their goal would be something like this. Would you like what would you like to accomplish in the next 60 to 90 days? Okay, That's obviously equation to find out what their goals are. And then second part is the struggle. What's holding you back from whatever their goal is? And they say, I want to lose £20. What's holding you back from losing £20? As an example, you use their words against them, okay? Or I should say you use their own words with them, okay? So they say almost £20. You don't want to say you want to lose weight. If they say, they want to lose £20, you say, blah, blah, blah, losing £20. Okay, where did exactly? And then something related to your program. A question that's related to program would be something like this. Would you like to learn more about my coaching program and see if it's what you're looking for. Or sometimes I say if it's the right fit for you, what I've seen more success with what you're looking for. It gives them an idea or a way of thinking that it's dead. What I needed is that what I've been looking for? Okay, So let's put it through example. This is the full DM example. We learned the tools, we learned the three key points, and now we're going to put it all together. Started for example, you made a post and it says, I'm looking for five people want to lose weight or whatever that is and they voted and you reach out to them, hey, their name, client's name. Hey John, thanks for voting on my story. How was your fitness journey going? Okay. They can answer you. You're welcome. Not good. I need to get back to it. Okay, so now we're going to use the tools. Remember? So now here we're going to acknowledge understandable. We just acknowledge, yeah, we all fall. For every once in awhile. I just connected. I'm like whew I'm with you. Okay. I acknowledged I connected. Okay. Now I'm going to step in. If you don't mind me asking, what's your main fitness goal? Okay. I'm stepping in now. Okay. Now notice I'm going on with the goal here. They answer, I need to lose £30. As an example, we have a number one to build muscles, for example. And then watch. Acknowledge again. I love it. I just acknowledged £30 is a great goal. Connected. £30 a great goal. Okay. Now I'm stepping in. Now watch, I'm stepping in and now I just took them from the goal now that I found out what their goal is. Now want to find out what's holding them back, their struggle. So I'm going to step in how I step in with a question related to their struggle. If you don't mind, if you don't mind sharing what's holding you back from losing £30? Notice here I say, If you don't mind sharing and instead of just immediately go What's holding you back from? If you don't mind sharing kind of gives you an immoral, it gives them an, a moral obligation to answer. Because on an unconscious level, you're showing that you respect their personal thoughts about their struggles. So if you don't mind sharing, okay, you're showing empathy instead of just trade to what's holding you back from right in here. So I add a little bit of empathetic flavor to the conversation, okay, so I'm stepping in. They respond back. Now, otherwise, I'll just respond back with a struggle. I'm a mom of two. I worked full-time job and I barely have time to work out. Again, we're going to use the tools watch. I see. I acknowledged. Time can be very challenging, especially when you have to take care of work anchors at the same time, I just connected. Okay. Acknowledge connect. Now I'm going to step in. If you don't mind me asking, why is it important to you to lose £30? Notice how I'm dig into the struggle. This is the differentiator between you and thousands of other fitness coaches out there. Okay. Because it shows that you really care. You want to know exactly what's gone so they can respond back with something like. I want to feel better, but I also want to have more energy to keep up with kids. Where we do the drills. We're going to acknowledge and connect. I love it. Working on keeping up with your kids is a bigger purpose than just losing weight. I frequent love it as I read this, I love it. Okay. You just connected. What's next? You guessed it. Step in. Okay. Now I'm going to step in to my program. Here. I'm about to transition from here from their struggle to the conversion aspect, okay? But how might transition? And this is your bottom part. I'm going to step in with a question and that is notice. Notice and their struggles time. She said it right there. I barely have time. Okay. So question. If time wasn't an issue, would go into the gym, still be a problem to you? And they say No Times The only problem. Now if they say something different, Yeah, I also don't know what the E, blah, blah, blah. You still going to use the same method and loop around to bring them back to the conversion aspect. And I'm going to show you how, okay, So it doesn't matter what they say You still, you're going to acknowledge what they're saying. Connect and you're going to step in, you're going to step in so either way. Okay. You're going to overcome that objection with that question. So now that they say No Times, The only problem then, perfect. That sounds great. And the name that sounds great. Jasmine, who's example. Here is the conversion. So notice, when do you, when do you transition? After you find out whether you reached out, you know what their goals are and what their struggles are. And now we're going to lend a hand. I tell you what you step in and you say, instead, I tell you what, I really love your ambition and I really believe that I can help you lose £30. Boom, I'm, I'm word in there. They're using their own words. Again, £30. Okay. If you are open to it, notice how I'm talking in a way that I'm showing moral through like a more making them feel morally obligated to respond back if you are open to it, I'd like to offer you a free 20-minute call to see if my program is a right fit for you. If not, no worries. You got none and lose. Anyway. Does that sound good? So always I finished with a question so they can come back tomorrow and just make a statement and walk away. No. I want to bring them back to the line. Okay. So of course, if they are if they shared their questions, if they're giving you details about their goals, about their struggle, you let them know, hey, it's just a 20-minute conversation. I'm just going to find out. Okay. No no pressure, no nothing. And if they made it up to here, most likely going to say yes, most likely. Even if they say no, they still watching you and later they're going to come back. But when they say Yes, sure sounds good. What do you do? Awesome. What's your schedule look like this week? I'm open on give them the days and the times. Don't tell them I'm open seven days a week all day. Don't show that you got nothing going on and you desperately want to feel like reschedule. I usually offer no more than two or three days. Okay. Sometimes I say for if it's something like I'm open Monday through Thursday, for example. Okay. From Monday to Thursday as an example, but don't say Monday and a Saturday and Sunday. I tried to show them that there is barely as there are few spots open my schedule so I can give him that sense of urgency to schedule. Okay. So this is what it looks like. There's this schedule will look like I'm hoping on the days and the times that you prefer me personally, I like to do my calls on weekends has because I dedicate, we can just recall. So sometimes I go all day Saturday, some people like to do no more than 34 calls every single day. Some people like to do seven calls a day. Okay. So it's up to you how you want to write a schedule. Just don't show that you are open all day long, seven days a week. Okay. 13. WHAT IF THEY SAY NO : What did they say? No, they're not interested about the call. What do you do? You went over the DMZ cribbed that, the conversation framework and all that. And you get to the point of schedule another call. And they said, No, I'm not interested if they say no, I'm good. Thanks. What would you say? Here's what you would say. You sent three messages in this order. You can word it however you want, but they're all they all have the same concept. So a client says, No, I'm good, Thanks. Non don't want to do the call and you say, no problem. I appreciate you being open with me. Bomb San, next message. Meanwhile, check out this video I've created about losing weight or whatever their goal is about not having time for me. I have my videos on YouTube, so I just wanted to share a link or I can just send them one of my posts regarding to that one particular goal they have and hope you find it helpful. Okay. Then number three, the third message. Let's stay in touch. If you have any query, you know, I have. If you have any questions, don't hesitate to reach out. Okay? So what I want you to understand that when you messaging people, you want to talk to the client tells who are interested. If they've given you, I want to lose weight. Okay? Awesome. How much do you want to lose this? Want to lose weight? They don't if they seem like they're not really if you feel like you're squeezing water out of stone, these are not your ideal client tells don't waste time. Don't I don't even get to the continue the conversation. If they're giving me one word answer, they're not the clients you want to work with. If they are having a conversation with they speak in sentences, then they are interested, okay, They really care, but if they speak in one word sentence, do not waste your time as a question. If they don't answer the answer with one word, you can ask another question for details. But if they're not giving you the details you want. Don't. If they just say, I want to lose weight, how much weight you want to lose, you still don't know because they didn't tell you why do you want to lose weight? They're not telling you they just, I just want to lose weight. I suppose phi finds that said a couple of words and they're not like, they're not being cooperative with you. Do not waste your time. Okay? Do not waste your time. Okay. The reason so that's one thing to know. But I want to come back here on if they say no on the call, they don't want to schedule a call. The nice thing about this, just because they said No, doesn't mean they're not interested. They just means they're not ready. Not it doesn't always mean they're not interested. A lot of my client tells, I would say 90% of my clients, they don't buy immediately on the spot. Okay. A lot of them don't what they do. They are interested and they are watching me. I know that. Okay, That's how I came up with the script here because I know they're watching, so I keep the door open. Okay. No problem. I appreciate you being open with me. Meanwhile, check out this video I've created about losing weight or whatever their objection is or the goal is with their struggle is something related to their either goal or struggle. Okay. You can share a video from Facebook, you can share a post you made on Instagram or a video on YouTube. If you have YouTube videos, but something that's going to help them, you leave a good, nice impact before walking away and you want to keep the door open. And that's what the third message. Let's stay in touch. If you have any questions, don't hesitate to reach out. Cheers. Okay, keep the door open, leave a positive impact. And I promise you, when their interests level rises, increases, they going to come back to you. 14. SALES FRIENDSHIP : Alright, part to sales. So let's understand what cells is. The goal of cells is to have the prospect join your coaching program so you can get paid and service them. Okay, That's all that is. It's an exchange with what you do, your service and with a client's money. That's it. Exchange service for money. Very, very simple. That's all that is. Okay. Now, you might, in case if you think that, Oh, I'm not a good salesperson, blah, blah, blah. I don't know. I've never done sales. Well, if you've done sales before, good for you. If you have none, you think you're terrible. Don't worry. I used to be very terrible at sales and I am dead serious. And I practiced, I trained myself and I was able to learn. All you have to do is understand what you need to do, okay? So sales process over the phone. So if you've booked a call and your hop on a call and you're about to go through a conversation with your client, what you need is those four steps right here. Step one is to build friendship, okay? In other words, build trust so they can connect with you. They know that you're just like them. And number two is, or step two is to cover their goals and details, of course. And step three is two, understand their struggles. So after having all these three steps, going through, all these three steps, now we can do with, it can go through step four, which is offering your program or service or cocci. So what would the conversation sounds like? You booked an appointment, you called and you're on the phone. Okay? First step is the friendship. How do you build a friendship? Well, we have to understand the purpose of building friendship with your potential client is to create that trust we talked about in earlier modules and show them that you are not some random stranger who's trying to sell them. Stay coil around the corner. Okay? You want to be their friend. You want to be somebody who they are familiar with, okay, they know you a little bit through social media, but they can annoy you, almost feels like in-person while on the phone. Okay? So the question is, how do you build friendships? How do you do that? Which you need to learn is, is you need to learn about your prospect and how to build that connection. Okay? So the things that build familiarity, familiarity, that's a tough word to say, to be familiar with the prospect. Things that you need in order to create that connection are similar interests, such as if you notice that they also do real estate or if you've noticed they like camping, you like camping as example, phishing and you're like fishing. Interesting comments. Interests in common. Hobbies. Are they like golfing their light? If they like basketball, they like video games. Okay. So things that you do as a person, okay. For me, for example, I am a fitness coach. I'm also a personal development speaker and I like camping. I like outdoors, I like hiking. Okay. Some people are about cooking. They like they use air fryer, allowed to use grilling. Grilling or outdoor cook it. They make cell. It's okay. So it depends on what is it that connects. So for me, what I do, how do you find out about these interests is, before the call, I do my homework. I I, I view their profile and see what they are, what they are all about. Okay. I had a client, for example, a year ago who before I jump on a call, I went over her profile and I saw that she's all about outdoors. Okay. She likes camping. She likes bonfire. Okay. And so when we're on the phone, I brought that up, though. It's really nice to know that you're like camping to where do you go? Okay. Have you been to this or in parks? For example, she's Grand Canyon In Arizona. Oh, wow. Me too. I've actually been there multiple times. Okay. So build that friendship. Okay. So what does it sound like when you're on the phone? This is how it goes, hopped on a call. And here's how it goes. Hey, client's name. So for example, hey John, this is coach sam, your name, of course. How are you doing today? And they're going to reply something like, I'm doing good. How are you? You say, awesome, I'm doing good things. Now here where it says intro, very, very important because your butt to position the conversation, give them clarity, let them know where's it going. So after, after after you say, awesome, I'm doing good things, you say just a quick overview of our call for today. We are going to go over your goals and details to see where you currently at, where you want to be, what you need, what you need to get there and find out if my program is a right fit for you. Sounds good. Okay. And of course they're going to say something like Yeah, that sounds good or yeah, for sure. Okay. And you're like, Great. So this is a transition from the greeting when you start, hey, John, how are you doing this as coach? This is called SAM. This, Hey Sam, I'm doing good. How are you? Awesome, I'm doing good. Thanks. Just a quick overview of our call for today. We are going to go over your golden details to see where you're currently at, where you want to be, what you need to get there and find out if my program is a right fit for you. Sounds good. Now, I just listed all those four steps we're going to go through. And this one sentence, you can trim it, you can add to it, take away where did in your own words, as long as you are being very clear, as long as you are creating clarity and your prospects, or clients, or potential clients is mined. And that's when you transition. So what I've done is I've practiced this over and over and over again. That's why you need a pen and paper. You write the steps down and you read it at least 20 times until it's natural. And you can also role-play. You can roleplay it by yourself. You can role play with your friends, with your brother or your sister with someone. Okay. I've practiced so many, so many times, especially before the call. I don't I don't memorize it, but I practice until it becomes natural. Once you ask them for permission sounds good. And they say, Yeah, that sounds good. You say, Great. And then immediately jump into the friendship part. Here's where the French who has built a very short quick conversation. By the way, I noticed that your urine to camping to that is the magical sentence. They're going to say something like, Oh yeah, blah, blah. For example, I've been to Turkey before and so I saw a prospect who has been in Turkey and I'm like, by the way, I noticed you've been in Turkey before. Beautiful, beautiful country. I love it. I wasn't in Istanbul. The conversation just automatically, goods go on its own and they loosen up the Open up the smile. Always, always this. Similar interests always create a smile right away. There's the response of your client. And you don't want to make a tool and you don't tell them about your whole entire experience, you don't you just let them know that you are into what they are into. Okay, that's something that brings you together. Quick exchange couple of sentences, and then you move on to the second step, which I'll show you on the next video. Alright, let's get going. They take notes, practice, practice, practice, practice. Before you watch the next video, Let's go. 15. SALES GOALS: Goals. So now you build the friendship. Now, we're about to go over their goals. The purpose of going over your client's goals and details. Keep that in mind, is to, number one, find their true motive behind their goals. Okay? Basically what they are really, really, what's pushing them to make them wanting to make that change, and to get a better understanding of how you can help them. So the more you know about your clients, the better, the more effective you are and helping them. Okay? Three, so you can present your services in a way that feels like it's the right fit for them, okay? Because what you gotta do once you understand what they're all about, what they really need, what they really want. You would present to program. In a wave is going to sound the right fit for them. No matter what, every, every person who need good nutrition plan and a workout plan, they will not connect with it until they feel like it is the right fit for them. And that's when the sales process plays a major, major, major role in that aspect. Okay, you can be the best coach in the world, but if you don't know how to present yourself or your services, I guarantee you it's very difficult to sell. And fortunately, there are some horrible fitness coaches out there. They don't know much about fitness. They make sales because they're good salespeople. Okay. Which initially it's successful, but then the long-term they burnout because they have to always come up with great new clients. Don't be one of these people. Okay. I struggled with cells in the beginning, but once I got better with cells and I'm a good, great fitness coach, actually, guess what? My effort in cells became less and less. Why? Because referrals start to, referrals ratio start to go up. And so the more referrals I get, the less cells I had to do. And that is the best part in the beginning, yes. I was working really hard. I was pushing myself and get exhausted, pushed through the exhaustion, low-energy to push through all that. But eventually, I didn't have to do all that. And that's the best part. Once you get referrals, you kinda kinda get lazy too because you feel very comfortable. So we didn't get too comfortable. But it's not as challenging as in the beginning. Okay, so let's learn the second step. Okay, goals, okay. So how to cover their goals? You need to be specific when asking your future clients about their goals. Okay, So here are a bunch of questions that are strategic based on what they really need, different ways of asking about their goals and be creative with it. Okay, so an example here. First question. What's your main fitness goal? Very general. Okay. I'm not sure he gets specific. Home. Which way are you looking to lose? See that's more specific. But these are also about goals. What changes do you need to make? Okay? What's your ideal body that you want to create? How many pounds slash kilograms would you? Depends on where you add. Of course, would you make would you make would make you feel good if you've lost them? Okay, how many pounds of muscles are you trying to build? What are you looking to accomplish? Tell me about your fitness goals. Tell me where are you at in your journey. Okay? These are different ways to ask questions. And of course there are many, many, many more ways. These are most common ones. But this is basically the openers of transitioning from the friendship to known about their goals. Once you bring any of these questions. But of course you want to be specific, so you've talked to them previously on social media. So naturally you know what question would be ideal? And it will help you to get them to open up and talk to you. Okay. So conversation goes like this. Okay, hey John, this is coach Sam, how are you doing? I'm doing good. How about you are awesome, I'm doing good things. And it's just a quick overview about our coal, which I went over it. Then they say, Yeah, that sounds great, blah-blah-blah. And you notice the friendship. And then here From a quick short conversation from the friendship, that's when you transition to the goals. And it goes like this, you say. So tell me about your fitness goals. What would you like to accomplish in the next 60 to 90 days? We're being specific. We started gentle. Tell me about your fitness goals and what would you like to comment in the next 60 to 90 days? Okay. This is a powerful question. I feel like this question could fit any style of training, whether you're somebody who helps clients build muscles or lose weight or hometown and whatever. You put them in a frame, in a timeframe here to squeeze out what they really want to achieve. So they say, for example, the answer, you lose £20 and lose belly fat. And you say, got it. So you see how you've acknowledged what they wanted. That's actually very doable. You encourage them. You connected, remember, acknowledged, connect, and then step in. So let me ask you something. Why is it important to you to lose those £20 c Now we'll go into a layer deeper than the £20 only. Okay? So here is when they build a layer for you and they say something like, I hate that I can fit in my clothes anymore or I need more energy to get by with my kids or something like, I really hate the way I look now. Okay, So this is more personal than this is more internal than this £20, okay. There's something behind it and they just uncovered it for you. Because the question you have asked and you say, Oh, wow, that's actually a very powerful reason. You just acknowledge, wow, that's a very powerful reason. More meaningful than just want to lose £20. They're just connected. It's more meaningful, I'm with you on that. It's more meaningful than just wanna lose £20, okay? And that when you step in, remember you acknowledged same concept, acknowledged connected and you're about to step in so that after they gave you the, what their goals are, they reveal a pill, the layer for you, they show you what their motive is. Now, you move to step three, and that's to find out their struggles. Okay, so take notes, write down practice before you watch the next video and I'll see you on the next video. 16. SALES STRUGGLES : Alright, part three of the cells process, that is the struggles. Struggles are very important to understand. So that way you can tweak your program to to help the clients overcome their struggles. And the purpose of uncovering the clients struggle is to learn what's standing in their way or holding them back. So you can be more effective with your coaching method and better present your services, okay, very important to be more effective in your coaching method, okay, and better present your services. So finding their struggles. These are good questions to see what's going on behind your clients. Lacking motivation wherever the goal they want to achieve. For example, question like, what's holding you back from whatever their goal is, losing £20. What's only read from losing £20? What's your biggest challenge? That's keeping you from their goal, keeping you from losing weight, keeping you from building muscles. What's your main struggle with building muscles are when nutrition, right now. What's your biggest struggle with nutrition? What do you struggle with the most, okay. How long have you been struggling with this for? Questions related to struggles will always reveal more about their struggles or help them to open up and talk about their struggles. And conversation goes like this. Okay, so you went over the goals and the transition to their struggles. Now, if you don't mind me asking what has been holding you back from losing £20? What do you struggle with the most? And they say, for example, I'm a mom of two and work full-time job, so barely have time and energy for myself to exercise. And you say, I totally get that acknowledged. A lot of my clients are busy, parents connected, let them know they're not alone. So I'm familiar with that lifestyle. Okay. You just let them know it's okay. I got you. In other words, you said It's okay. I got you. Okay. And then step in. How long has this been going on for? And they say the last two years or every since I started working from home. And you say, oh, wow, yeah, It's about time. You acknowledge what they just said. It's about dying. And you connect it. Yeah, it is about time. And then you step in. But there's something important that might that you might not be aware of. Can I share it with you? This is a powerful fricking question. Okay? And the reason why this is powerful is because look what, what, what it takes you to write this down. But there's something important then you might not be aware of. Can I share it with you? And they say, Yeah, sure, there's no they can't resist that. And you say, even though you mentioned that you barely have time for yourself, which is their struggle, you just brought up their struggle. There's still good news for you. Would you like to hear it? Yeah, sure. What happened here? You allowing them to accept your idea. What this is doing is preparing them to be open to hear your offer eventually, okay? And this is the transition, those two questions, those are transitioning questions. So write these down, actually transitioning questions and write down here. But there is something important that might be, that you might not be aware of. Can I share it with you? It's a transition question. And then the second question, of course, after they respond, is, even though you mentioned that you barely have time for yourself, which you brought up their struggle. And and even though you mentioned, it's hard for you to put on muscle mass as an example. There's still good news for you. Would you like to hear it? They say, yeah, sure. So you ease your way into your offer. So of course, what do you think is going to happen if you bring up your offer? Vague and they want to hear what's your offer all about. Okay? So you don't have to be robotic before I move on to the offers that you don't have to be robotic. Going through the script. Like a robot, you can be flexible, but these are the questions that they're going to lead. You can add words, you can take away words. They might add another sentence or two. It's okay. Don't be that person who's like for English press one for, blah, blah, blah, press two for don't be that person, be a human on the phone. Okay. You've probably had that experience when you call and you hate when a robot answer and you just sit there, take a deep breath and you hold your breath and get angry. And you'd say to, you say four. And if they say for, they say, don't be that person. This is what you need to practice, but eventually you want to put your own touch to it. And that's the best part because you want it to sound natural and real. But this is the concept you need to understand this and not memorise it. Write this down. I must understand this script and not memorise it. If you memorise it, you're going to sound, it's embarrassing. And a sound like a robot. They don't want a robot. They want a human, sound like a human. And that's by understanding. So it becomes natural comes from the heart and not from the freaking memory. Okay. Once you as those two transition question, now, you're ready to transition to the offer. They said yes. They said yes. In other words, we're saying can I tell you what you could do? Can I tell you about my offer? And they all they're saying yes and yes. And now you bought the presenter offer. I'll see you on the next page. 17. SALES OFFER: Alright, sales process part for the offer. This is where you talk about your service or your coaching him as what you offer. Your main goal is to present your offer in a way that fits your clients need. And the only way this happens is by understanding their struggles, their goals with print friendship. And so what you need to do is number one, and bring up their goals and struggles. Okay. Wherever they listed to you, they said to you that you say it back to them in a way that is presented, which I'll show you. Step to explain how your program can help achieve their goals. While you, I'm actually going over this, I recommend for you to pause and write down. So one, bring up their goals and struggles. Write down ten goals and ten struggles that put your ideal client could potentially have. For example, I don't have time to exercise, there's a struggle. I don't know what to do. That's a struggle. I just can't control my appetite. That's a struggle. I it's hard for me to lose weight. I don't know how to lose weight. I don't know if I don't know the proper form. Okay. I don't know how to live. I don't know how to work up by myself. Okay. I don't know how to eat, right. Okay. These are all struggles. So Lizzie struggles and tangles. I want to lose weight. I want to get fit. I want to build stamina. I want to fit better in my clothes. I wanna be, I wanna build more flexibility. I want to build more strength. I want to build more muscles. I want to trim body fat. I want to build bigger, but I want to build my chest, want to build my arms. Goals, at least 1010 goals and ten struggles. Write them down. If you don't do these exercises, you're going to lose confident over the phone. You are not prepared to present yourself, so you gotta be familiar with everything they say to you. Okay, I can easily list 20 with no problem. Okay. To explain how your program can help achieve there. Go. Explain how your program can it, can help, help them achieve their goal is not a program obviously. How to achieve their well. Okay, so continue example of that actually how your program can achieve their goals. So you will learn what to do step-by-step. For example, you will have a step-by-step nutrition and a workout plan. Okay, so the way you do it for me, for example, mine is mindset concentrated. So besides the nutrition and the workout, something like you will have a mindset training that talks about self-image stress management. Okay, don't bring up random topic because it sounds good, but you don't actually do that for me if I bring up stress management, no, you will see if you go on my YouTube channel, going to see a lot of, a lot of videos I have on personal development, on stress management. And I know my I know what I'm talking about. So you don't want to bring it up only because it sounds good. You don't want to do. They're going to confuse your client tails. So what is it specifically that you really good? We concentrate on heavy lifting without injuring yourself. As an example, if a client says, I want to be able to bench £275, it will get in the program. We also learned how to lift heavier amount of weight without putting so much pressure on your joints, the proper form as an example, how to build so much muscles without wasting so much money on supplements, without taking too many supplements. Okay. That's a good way to word it because you've begun to think of it like, well, that'll be if I could do that would be great. The only means I'm going to save hundreds of dollars on my supplements. For example, at 1, I was working with different crowd and I would say that have more energy without pre workout, without Red Bull, without any energy drinks, not even coffee. You don't even have to have that. I don't say you don't drink coffee. Now if they like gov is different but even without pre workout, what really I can do that. Oh, yeah, absolutely. And actually I have taught a lot of people because mindset training as it, yeah, you're going to rely on your mindset. Okay? So something that is, I want you to write five sentences about how your program can help achieve their goal. And those five sentences are about your unique ability, not about Oh, I'm going to give you a workout plan and nutrition for everyone says that. Okay, that is what the client expect anyways. But five minimum five-minute if you can come up with more than five, that'll be great. Five sentences about your own unique ability that can help you, that can help your clients achieve their goal. So like I said, Mindful example, how to build, how to create, we're going to work on how to create a healthier self image. So you start accepting and love yourself rather than criticize your body as example, one of the things I say, Okay, my client tells love it. We're going to work on the mindset shift rather than just go day by day. Because what happens is once you, because a lot of challenges with other personal training is that once the personal trainer does not, they're done. Once the client has done with their sessions with their trainer, they lose motivation, don't turn by themselves. What I do in my programs, I concentrate on the mindset training, so that way it becomes a habit. We can start our exercise habits. So that way you can rely on yourself rather than somebody else to help you get your workout in. Boom, they freaking love it. Okay, so five sentences about your own unique ability. Besides. Fitness, nutrition plan, workout plan that helps your client achieve their goal. Third one, go over what your program includes. What's includes like in a sentence. So the previous sentence, it extra planes. So the sentence could be multiple sentences. But with this one, features basically features. Do you know how like when you buy something on Amazon, it says features of it comes with this, this, this and that. Okay. Two batteries. It comes with a an extra handle. It comes with extra claw, that extra blah, blah, blah, extra box. So what, what comes with your program? For example, I work, you get a workout plan and nutrition plan and the mindset, training, a workout calendar, blah, blah, blah, etc. Okay. What does yours included? So minus said I say you would get a workout plan and nutrition plan. You will get a mindset training. You will also get a calendar, so everything is scheduled for you. Everything is step-by-step. And you will also get a progress measuring progress tracking sheet or a login software, which I'll show you. These are all simple stuff. Number for present your options and prices. I'll go over the options of prices at the end of this sales process because that's the last step you will do it before you close the deal, okay? So prices, I'm going to go over real quick. This is, so when I say less step, that means I expect you, you have already written down potential goals and struggles. You have five sentence about explaining how about your own unique ability, how you program can help achieve your client's goals. Go over what you program includes. And now, prices. On average, you can charge anywhere from $200 to $400 a month. Depends on how much value you offer. Okay. While your ideal client tells, my client tells are mostly engineers and professional self-employed real estate agents. They can easily pay 400 bucks a month. No problem. But if you're somebody with, with high school students and they cannot pay for and it does a month, then that would not be ideal. Okay? And there's nothing wrong with it, okay? It's about quantity like I might sign up. One client that pays me $400 a month. You could sign up to people, but you $200 each. The difference is, I know you said, Well, I'm working with two people. We're working with only one. It's okay. Would the effort will be not as much difference if you are working with the ideal people because it will feel natural to you. If I work with high school students, I just don't I don't like working with muscle people. I don't like I don't care how much they pay and I've tried that before. It's miserable. I just I don't like because of my own personal development. Now I enjoy about talking about personal development and that's 75% of the conversation with my clients is actually not about fitness, is about personal development. The fitness is like the base and then I build on my fitness base with personal development. So to me, it doesn't feel like work. It feels natural fuels is actually it's fun because I enjoy talking about it. Okay, So don't be somebody else BU, and just keep in mind, the price is based on how much value you offer. Okay. Program could be anywhere from one to six months. I like to keep my one to 51 to six is the average depends on the client's need. Somebody wants to lose £45, obviously in one month it's not going to happen. You get the point, right. Before I go over the price sheet, I want you to write down those phone call preparation. This is a phone call preparation. These are the things you need, pen and paper obviously because you want to take notes about your clients. Of course, you want your script with the notes you take right in front of you. So you know exactly where you're going with a conversation, where you have the conversation. You also, this is your homework. Before a call. You will want to review the client's Instagram or Facebook profile. You want to know what they're all about, what they like with their interests, what they're all about. Okay. Take notes about your clients. This is the no cheat. Their height, the way that the aid the age. These are things helped me, for example, if a client is five foot 4£250, that gives me an idea the way overweight, okay? The sales process framework, you get to know your steps. You start with an intro, the greeting as to build friendships, going over their goals, their struggles, and then your offer price sheet. You want to know, you want to have your price. You don't try to memorize it. Okay. I a lot of times I still forget. I really do. I still forget. That's because once I get busy and work with clients, I'm not closing deals for a month or two. And then once my clients start to their membership starts to expire, that's when I start to do this process again. So unlike believe it or not, I still even if over two years and I'm making over ten K and which which means on average I'm training around 2025 clients a month and still have my price sheet in front of me. Okay. A lot of times I will forget. Okay. And that's usually when you get comfortable once you sign up so many clients, we feel so comfortable, you're going to get lazy, which is my mistake To be honest with you. I always get comfortable. I get lazy until I start till I get kicking the bud again and start to hustle again. A lot of times you will forget headphones. You always want to be on the phone with headphones so you're comfortable, take notes, moving around, and being more confident helps you out a lot. Do not try to be the person who was holding the phone with one hand and then holding the pen with the other. Don't headphones, headphones, headphones and good-quality headphones. They don't have to be like $200, that's ones, but the ones with good quality audio. Okay. Even like the wire ones and a timer, you want to time yourself that you don't want to be on the phone for two fricking long. You don't want to tell them your whole entire life story. You don't want to you don't want to hear their whole entire life story. You want to just get the nugget of V if they gave you their struggles and you have an idea, if they're going to open up too much until you about their cats and their ducks, blah, blah, blah. I don't know what their struggle is. Boom, move on to the next step. You know what their goal is? Boom, move on to the next step. Okay. You told me when I lose weight, What is a struggle? Like? I I guide the conversation. I don't let them telling me there are some clients. I don't know why. For some reason when they open up, they don't freakin. Stop. And you don't want to do that. You want to keep them focused on the sales. You want to be focused on the sales process. Keep them inside your framework. Okay? So for that reason I have a timer so I know how long should it take? It would take me on on average, to be in the intro should be about five-minutes each step, okay. Because you don't want to be like, I'd say most max of the max one hour on the phone. But within 30 minutes to 45 minutes, no more should be really good to close the deal. Now, on the funniest say 20 minutes or 30 minutes consultation, that's okay because you don't want to sound like it's too long. But when they open up their own care about the time, if they did care about the time that they're the ones who tell you, I gotta go, but usually that's not the case. So a timer, you know where you add with each step, usually five-minute on each step, the most time you're going to spend is when you're in the offer part. Okay. So I would say around five to seven minutes on each step, five to seven minutes on friendship with a greeting and goals, struggles, and then they offered the most, I would say all three of them combined, so about ten to 15 minutes on the offer. Okay. So that's why you want to have a timer. 18. PRICE SHEET: Okay, let's go over prices. Now keep in mind this price sheet. This is my current price sheet. It did not, I did not start like this. Okay. And I'll explain to you what you need to do. Do not make my mistakes. Please don't I make my mistakes. And that's because you can save a lot more money. You're going to avoid a lot of headache and you're going to move on faster. The mistake I made was no, I'm going to charge a lot as much as I can. That's ego. And the reason why I did it is because I was thinking that I did in-person training, which is if you see this so much, I used to charge. And I said, Why would I start low? But what I didn't pay attention to was the online world is different than the in-person. And you need to test out things, see what works and what it does not work, and then increase your prices as you gain more clients. So this is my current pricing. She ate it and start like this. But I'm gonna go over and I'll show you how it started. Very important for me. So the way I do my programs is 1235 months. Okay. What comes with H1? Of course, it's different because the more they paid them more they get. But very, very important to bring this step. And if you are somebody who works in person, this is what you say you list how much the cost is. The cost in-person is at least double of the most they would pay online that way from the get-go, they realize, Oh my God, What? I am not paying this much. And then when they hear these numbers, oh, that's nothing. Okay, So becomes the makeup this then you make this number looks smaller. If you're somebody who did not work in person, It's okay. Well, you could do you can do I have one year program that costs? You can double this number up as long as it's bigger than this number. So for example, if you've never done in-person before, if I have never done in person before and I didn't charge this much, I would put something here, just remember I need the big numbers so I can drop the price to go here. And I would say something like what I do is I have a one-year plan that is, for example, $1500.75, whatever. Okay. But you don't really need that. You need something smaller and those are the options that I have. I have 1235 months, one month for 47. This is what you get. I go over it with them in two months, 647 and three months, 7975 months 997. When I first started actually personally, I had 123 and then eventually open the five months to test it out and see. I like it. It depends on the scenario situation. So what I like is that sometimes somebody would do two months and then they resign. So when instead of paying me, for example, the 597, they're basically making two payments of 647 and that's $1200 rather than 997. Okay? Or sometimes this right here 7972 times. So there's almost $1600 rather than one payment of 997. So I got to test it out. Now, this would be good option if someone needs a little more than three months. But they're also going to sign up just one time. So I'd rather have 997. Okay. So it really depends. So I put that as an option. I'm like, It's okay. Let the client decide. Okay. So but in the beginning, I started with one to three months. Okay. So what I do is these are my own words and what I do you have, these are the features of the product. You write this down, you make a sheet, doesn't have to be Excel, just piece of paper, because gonna be in front of you basically the price menu with one month, what do they really get? You want to put the details again for me, daily accountability, which means we're messaging to workout plans, that means two weeks. So it's one month, four weeks. So they get to workout plans. That means every two weeks, they can get a new program, workout plan and nutrition plan. Weekly check-ins every week they're going to do a chicken so way in. And then daily activity tracking. The activity tracking is very simple. You don't have to worry about software and all that. What do I do that I very simple. I'll show you what you do. You can easily connect MyFitnessPal to a software okay, for training, which I'll show you for the coaching app. Okay. And that is four before 47, the two months, this is where they get. So basically all in the first month plus they get weekly fitness mindset training videos, be out weight-loss nutrition, coaching. I do have data that backs it up. I do have videos on training. If you go on my YouTube channel, you get to see it. Okay? By the way, if you're there, just give me a subscribe. I would greatly appreciate it. You'll learn so much from it honestly. And beyond weight loss, nutrition and coaching, that is 647. Okay. I keep for each, if you notice there's not a huge jump, was just about couple of 100 bucks from 200 to 250 from each program because I don't want them to think it's a big deal to go from one month to two months. It doesn't sound like a big jump. So I keep it smooth transition. In fact, if you look at the one month, most likely clients, like the two months because it looks like a couple of $100 more I can get instead of 447 a month ago, the two most likely is this very rare cell, the one month, usually two ones. Okay. And plus the reason those are the freaking best. And then the three months same thing they get in the two months plus these other things they get okay. Most likely client tills, they take a short look here as long as they know they got what they need, then they just gonna do the math based on which makes more sense to them. Okay. Notice how I don't do I don't do like a round number because I like it. I've read the psychology of cells. It's better to keep them on the edge but not gross over even though you know that 797, It's only $3 away from 800, but still so 97 sounds much less than say an $800 is just the way it sounds. Okay. Here is my big my program in the beginning. God, I miss those days. When I first started, I made a mistake. I tried to start here and it slowed me down big time. When I put my ego aside. Yes, I charged less, but oh my god, how smooth was the process? It got the ball rolling. I felt much better, gave me more competent than this became no problem. So here an example of why first started to charge and then you can also start to charge one month for 152 months for 1973 months 249. Most likely as a beginner, people will pay you around 200 bucks. Okay, anywhere here, it's golden. Okay. I kinda stumbled on this on by accident and somebody reached out to a client of mine who I trained with in-person. She said, Sam, I just want like I've worked with you before and I just wanted to have accountability and things, which I that's why I put this first. It's like, how about I pay you a 100 bucks every two weeks. So that's I'm sorry, a 100 bucks a month for two months. So there's pretty much $200. I honestly in the beginning I was so resistant to the idea, but then I was thinking, you know why she's right. She's worked with me before. So why not? Let's try see how it goes. I put the ego aside. I allowed it. I was like This is not bad. You're really after they give a hangover the first week or two, you're not doing much work. They're basically they need the initial push. And then I was like, This is cool. Like I got paid, is not like in-person. You have to do the work all the time. So I was like, This is not bad. What would happen if I actually accepted that initial intro? And the best part is in the beginning. Ninety-nine point nine nine, nine percent of the time when you are a beginner online fitness coach, I don't care if you've been doing in-person for decades. When you're a beginner online fitness coach, most clientele who pay you for your service are, I call them the law, the law hanging fruit. They will be people who know you in-person, something like relatives, close friends, clients you've worked with before. They will not be stranger. 99.999% of the time, friend of a friend, somebody that knows you. Okay? And this is why you want to start here. Once you build the momentum m, The confident, you will be able to take that confident and split over the next level, which is in my other program, that you get. Coal plants don't know who you are and they really, really trust you very quickly because they're competent level you present yourself, is going to allow you to build that connection, to just send you the money over the good part here. With a payment methods, I'll tell you how to do the payment method and then how you coach them and all that. Very, very simple. To collect the payment. All you have to do is use one of those cash apps like Venmo Zelle. I use Zelle a lot. Venmo Cash App, and I highly recommend to download all three of them, have them active because you will always need them somewhere somehow in some way. Okay? So in the beginning, you're not going to sign up 25 clients is very rare to happen. In the beginning. You're not going to have a random stranger paying 500 bucks. Not going to happen when your ego aside, start small. And that's the best part. When they pay you Venmo and they are like or Z value the money. You're really not paying. They're not taking fees from it, which is great. And that's how I started. I forget myself now. I do invoices and credit cards because that's when you grow your business. They take percentage of course. But I still sometimes between you and me, I still use Zelle even with like coal clients because I feel like we built we build that trust and they're like, Oh, I just went more than I'm like, Yeah, They brought it up. Perfect. You've just Venmo me the money. But then later, a later step in this step in the beginning, just use any cash AB they send you over the payment doesn't even sound like a lot of money for them to pay you. 150 bucks for losing weight changes their life. It's nothing. It's really nothing. Okay. And any app that you've used before, you're comfortable using whatever your client is comfortable with bone, go for it. Sure. So after you present your program, There's this that you come up with a very powerful question. Write this down. Which one of those three programs or whatever you want to present four. Sounds like it's the right fit for you. I personally recommend the two months, but it's up to you which one you wanna do? Okay, you write this down. Which one of those three programs feels like the right fit for you. I personally recommend the two months or three months depends on which one you feel like is really actually the right one for them. Don't try to sell them more, but just match the training time, the program with their needs and goals. Okay? And then once they say for example, I want to do the two months. If they are ready to close, perfect. If they have questions, then take the questions and then answer them. Okay. One. I wanna do the two months. Okay. Good. 197. So I take payments to Venmo, blah, blah, blah. This is how do you take payments due? You can pay with Venmo. Can I just Venmo you going to pay with through cassia? And of course, I love it when they bring it up. Yeah, sure. Okay. What's the number? This does that boom, you sign them up and you get going. Now we'll get to the coaching part and see how you can coach them. What apps do you need to use and how you put them through the process. Taking payments, calendar, etc. I'll see you on the next video. Let's go. 19. PART 3 COACHING YOUR CLIENTS: Okay, so part three, servicing. Part three is the third step of creating your online fitness business. That's after collecting the payment method, like I said in the beginning, most of client tells would be your close friends because they already know you, most likely in-person as well, relatives or clients you've worked with before, or just people who you already know and they already knew, you know, you. So I like to use Zelle, Venmo and cash app. Those are the most used ones. Payment methods. You don't have to worry about creating like invoice and the credit card processing stuff you're not working with like cold clients who've never met you in person. We'll never know who you are. In the beginning, there will be what I call it low hanging fruits. You've collected the payment, it's time to deliver your service. How are you going to do that? To deliver your service, you would need training rice app for sure you would need that because I love this app because it's so customized. You can create the workouts, customized workouts and all that, tracking your client's progress. For sure. You would need that. Okay. There are other ads that do it, but I'm not going to recommend something that I personally don't use. The second is Evolution nutrition. Evolution nutrition is optional. It creates a program nutrition plan for your clients if you don't do yourself most fitness trainers, we know about nutrition to help a client lose weight. But if you want it to be more specific, you want to be more classy. I want to say, then that's fine. Use evolution nutrition. Honestly, me personally, I downloaded evolution nutrition. I paid for it, never used it ever. Okay. So it's optional. I think it's nice for you to have it just to get an idea and see whether you want to keep it or not. I'm sure they do offer a free trial. What's App is my favorite. Whatsapp is faster. And I've always used WhatsApp When I did in-person and online training, WhatsApp was the best thing I've used. Mostly. You would need Turner says everything. But it's nice to have options. And I'm going to go, I'm going to walk you through the ones I use. I no longer use evolution nutrition, but trying to rise and WhatsApp, I still use them. I'm explaining to you how I do it and let you decide what you wanna do. Okay. Trading rise by the way, it has I think, one month or two weeks free trial. So that's nice. Take advantage of that. And then the options they have always go with the lowest option because you're not going to start with like 203040 clients are going to start with a couple of clients, okay, so pay as you go, don't immediately by like, Hey, we give you 50 clients for that because it has limits to how many people you can have. So I say, I basically pay as I grow my business. Okay. So start with like five and then ten and then 20. Okay. I'll let you do the search on that anyways, move forward. So servicing, the goal of servicing your clients is to help them achieve what they originally paid you for. So you can create more success stories that will help you grow your business and have more freedom in your life, okay. So they paid you for weight loss. Do you want to make sure your services concentrated to help a client lose weight? If they helped, they paid you to build muscles, then you're going to concentrate your service on building muscles so that clients reach their goal and they are happy about it. And then you build your business. The best part is when your clients get great results, they send you referrals. Referrals basically are free leads. Word of mouth is the best marketing tool. Okay, so now let's take a look at here on trade rice. Okay, I'm here, I'm back what up. So this is my profile. Okay. Very simple, just like anything else. Myself for a second. So you can see my screen overview. Okay, listen. In the beginning, every time you use a new software or app is always in the beginning, you feel like it's complicating but it's not. The concept is always the same. You can need to communicate, you need to track, and it's done here. This is a profile, okay? Once you download the app, it'll walk you step-by-step where you upload your photos and stuff. Don't have to be too perfect or professional. You don't have to start with what you've got, improve as you go. The main thing is you get going. So messages, for example, this is obvious to message clients. This is what you're going to need, mostly messages and clients and the programs, workout programs, and I'll walk you through all of them. Okay. For messages, it's obvious to communicate with your clients, to message one of your clients. Clients. Obviously, you view your client's profile so you can select the client you want to work with. And then the program's years to create workout programs. Okay. So I'm gonna give you example what I have, like let's say I have a client that signed up and I have when I create my account, I created a profile for myself as my clients so I can practice in the beginning. I recommend for you to do the same. Okay, so you know what the app look like, so you know what your clients see. The profile. You sign in, sign out. I've used different apps before. I didn't really like it. I switched to what's Abby who switched to train arise because I get to connect my Apple Watch Fitbit, MyFitnessPal and keep track of everything. What the profile look like is here if I click on my profile and if I click on messages, I can message the client. So this is me, it was basically being my client and I'm going to say like, Hey, I have a question okay. Back-and-forth. So this is hear me as my client and this is me as the coach. Okay. So workout. So if I click on training plan, I've added a training point for myself here. And I set it up where it was like for two weeks. And there's a note here. The client needs a new workout phase. It has expired, so I left it. So I can show you how I do this. I'm going to come here, I clicked on training, I'm going to click on New. That means to create it, built a new worker. So let's just call it a weight loss program. I'm just name it whatever you can go everywhere, call fat burner but he trimmed or whatever. Okay. Start building. So what kind of workout is it? Is irregular work. It's not like a circuit, depends on your style or an interval. So regular workout. So when I do like Justin drives back and vice for example, start building. Once I started building, the best part is all drag and drop. Okay? What I like to do, Actually, let me go back for a second to make it easier for you. So for example, like I'm gonna do an actual workout. So my client is going to do like let's say Danny one and that is let's say it's just stay right. They want is just day. So this is a basically a program just on Monday, let's say, or you could call it Monday chess or I usually go, they won chess. Start building. So that way when I start creating the program, so I'm going to put it on the search app, for example. So all I do is drag and drops a dumbbell. They find branch and drag drop, boom, the other work. So you just pick obviously how you create the proteasome. There's a lot of exercises and you can search for specific like just using dumbbells or just barbell. You get the point. So let's say I added bunch of workouts. Hear more workout to you. Let's say, for example, milk with chest, decline. Decline chest. Okay. This is me actually I got my videos here, That's cool. I'm going to add that. So 1234. So lets say five exercises just to give you an example. And then the best part is you look at here how many sets, okay, I wanna do for sets, for example, bom, bom, just add rusting time. How many? Look at this wraps, how many men do? And wraps, okay, 12 rows, just making up numbers just for you. Okay. Eight reps, bone, and then I'm gonna come here the rest time. How many between sets I'm going to do with thirty-seconds break, Thirty-five seconds, break, whatever, right? 40 seconds break, okay, however you want to create the program. The best part is they got a lot of options and I freaking love it because it's so customized and everything is super simply. I have to be tech savvy. Just drag and drop, okay, then instruction, anything like that. So let's say as an example note, always have a small meal. Before small meal. One, our b for workout, for working out. As an example, you don't want to turn on an empty stomach or do cardio after whatever even color you can add. Cardiologists say, I'm just going to put cardio and then it's got options. So I'm going to do like a dual elliptical for whatever amount of time. And then immediately knows it's cardio, so it gives it goes by time. So you select time, how long? And you notice there's seconds breed to 20 minutes, boom, guardian for 20 minutes. As an example, I added the node. This program is ready to go, save it. And boom, here comes day one. So these are old ones I can remove. Oh, this is a good example. I've done one here, so example day one, quads and biceps, okay? If I click that, you can see what it looks like. And videos have the instructions. If I click on the video, it will show you how it's done and explains everything for the client. So everything is done for you here at this step, all you have to do your creativity in place. This will use coaching skills, get, gets involved, and just put it together. It's like, it's like an ice cream, but the flavors that you think your clients would like. Okay? And this is pretty much it. Just choose the plan you want to go with. What you like to do, the background picture and all that. You don't have to be super fancy. I updated this like multiple times because I just wanted to start with what I what I had and then I'm proved as I went there, don't waste time on professional promise. You focus on building your business and that's most important part. Other than that, go get it. Go When make progress. Sign-up client as much as you can. And then when you're ready, then I can help you move on to the advanced course of building your online fitness business. If you have any questions, feel free to contact me or add me on Facebook, Instagram at Sanford, also on LinkedIn and check out my YouTube channel. Sanford, give me some stripe, greatly appreciate it. And I would love to see you winning and making progress. 20. COACHING CLIENTS VIA WHATSAPP: Okay, so for coaching, I like to use WhatsApp. Whatsapp is faster and is more straight to the point. I like it better than I Messenger or regular text messaging because it's more, it's different and you don't get a lot of promotional, random promotional messages. Okay, so that's why I like to use WhatsApp. The way I use I do my nutrition coaching is I send my clients the plan, nutritional plan, and I send them photos of the groceries. So here's an example at the top where you see grocery items. So that way when they go shopping, they know what to look for. And of course, any notes, I text them the notes I need to add certain items from certain stores or wherever. Something's your favorite. And then I asked them to send me photos of their nutrition. Okay. Few things to keep in mind. One is when it comes to nutrition coaching, of course, you want to go with what your ability is, where your certification allows you to. You can now obviously suggests medical nutrition, medical related advice. If you're not a dietitian or anything that allows you to say that for me. I'm a fitness nutrition coach. So I send them a simple meal plan with certain range of calories to follow. But most importantly, what makes my coaching effective is that I asked my client to send me photos of their breakfast, lunch, and dinner, or wherever they eat, and then I go to them so I take a look at what they're eating. So here's an example, my clients and a photo that looks healthy, I like, perfect. And I wasn't sure if it's tuna or chickens or wanted to double-check. I was like is this tonight is like yes. If something you're not familiar with, if an item I'm not familiar with. I asked him to send me the nutrition facts, the nutrition label. So here's an example, client sending the nutritional label. And I told him like I've never tried this before. Where did you get this from? Blah, blah, blah. Because you want to know what their what your clients are putting in their bodies. And I also want to communicate with them in a way where I appear as a person and as a friend and not a robot behind the computer. Okay. Another example here, they say a picture of the lunch and then dinnertime. So I was like, perfect. Take a look. This is exactly what I wanted them to have. And you coach them based on their needs, of course. And another thing I like about whats app is that you don't have to always do texting short texts for me. It's okay. If something I need to explain it. If they asked me a question, I need to explain that it's going to take me a long text, then I'll just do a voice text. It's okay to do voice text. Okay? So you can send them a voice message. And another thing for schedule and being good with time management is that to keep in mind, in the beginning, you're going to have about less than five clients and you're going to start with one or two clients, okay. You're not going to have ten to 15 in the beginning isn't going to happen. So it's okay to be available whenever they taste you and you get a chance, you reply back. But once you have more than five clients, five to ten, that's when you start to get messy where we get a lot of messages and you don't want to be doing you don't wanna be on your phone all day, texts and back-and-forth, Google crazy. So what you need to do once you get to that point, once you sign up, five clients are more. Do what I do. I dedicate three to four times a day time where I sit down and spend 30 minutes around 30 minutes to no more than an hour. And I just coaster, for example, 11 like 30 minutes in the morning, 30 minutes in the afternoon, and the evening, 30 minutes in the nighttime. Just to make sure I reply back to my clients. Okay. Why do you dedicate time? You become more effective with your time management skills so you don't get overwhelmed, you don't get overstressed. And your clients will appreciate it because they get they see value that you've dedicated certain time to mesh them. Okay, So WhatsApp is the way to go. And I'll see you in the next video.