How To Start A Podcast For Beginners

1. Introduction: Hey everyone, My name is Kiana Johnson and today I'm gonna be teaching you how you can create your very own podcasts. I started my podcast and October of 2020. And when I tell you it has been a journey. It has been a journey. When I first started my podcast, I had no knowledge of tech. I didn't feel like I had a voice. I didn't know how to articulate my messages, and I also didn't understand anything about marketing. My lack of knowledge caused me to make a ton of mistakes. But luckily for me, I learned from my mistakes and I used what I learned to grow my show. In the past three years. My podcast has to chart it in three different countries. And not only was I able to grow my podcast, but I was also able to grow my community and grow my social media. I have had the privilege to impact over 17,000 people's lives. And today, I'm gonna teach you how to do the same thing. In this training, I'm going to teach you everything that you need to know from starting your podcast, releasing your podcast, marketing your podcasts, and growing your podcast, you will learn everything that you need to know from coming up with the name, defining your audience, creating content, recording and editing, and marketing and growing your show. For your class project, you aren't going to be recording your very first podcast episode. This is a great opportunity for you to get feedback and make sure that your show is great and appealing to your audience. If you want to learn how to create the perfect podcast that's going to attract the right people. Then I will see you over and less than one. 2. Class Project: Hey everyone. So for your class project, I want you to record your very first podcast episode. I feel like this is a great way for you to get comfortable with podcasting and get used to recording before you even release your show. I know you may be feeling nervous, but when you record your very first podcast episode, I want you to relax. Don't overthink the process, let it happen naturally. I also want you to write out some topics that you plan to discuss in your episode. This is going to help you stay on track and make sure that your show is structured and flowing naturally. Completing your class project is very simple. All you have to do is come up with a topic that you feel would be interesting and intriguing to your audience. Jot down some notes to help you stay on track and stay on topic while you're recording, record your podcast episode. And after you're done recording, edit the episode to your liking. And when you're done editing your episode, don't forget to post your episode and the class so that we can celebrate your first milestone on your podcast journey. And if you need help getting started with your project, make sure that you check out the workbook that I include it in the resource section. I can't wait to see what you come up with. 3. Creating Show Topic & Show Name: Hey everyone, Welcome to lesson one of the starting a podcast for beginners course. So in this lesson, I'm going to be teaching you how to create a podcast show topic and how to come up with a name for your show. So let's start with your show topic. If you want to be serious with podcasting, and you want podcasting to be something that you do long term, you need to create a show topic that you actually enjoy talking about. Fun fact. Did you know that there are three to 4 million podcasts that exist and only 500,000 of them are actually active. The reason why is because so many people are creating shows centered around a topic that they don't enjoy talking about. Well, you don't enjoy what you are talking about. It is going to be so hard for you to constantly create episode contents on a consistent basis. And that is going to eventually cause you to give up altogether. And that is why it is so important for us to create a show centered around something that we actually enjoy. Because when things get tough, we're going to be motivated to keep going and see success. If you want to create a show centered around a topic that you enjoy, get out a pen and a piece of paper because I'm about to give you some questions that is going to help you come up with the perfect topic for your show. Question number one. What are some topics that you can talk about all day without eating tired? Question number two, what are some topics that bring you joy? Question number three, what are you passionate about? Question number four, what are some things that you would help people with even if you weren't getting paid to do it. I'm pretty sure that you have a ton of topics to choose from. And I'm gonna help you narrow down that list. Not only is it important for you to create a show centered around something that you enjoy? But you also want to make sure that your podcast and the topic that you choose is impactful. It's important for you to understand that your show is not for you, it's for other people. And so you want to make sure that your show is actually beneficial and impactful to other people. And so get out that pen and piece of paper that you just had because I have some more questions for you that's going to help you make sure that your show is not only enjoyable, but also impactful. Question number one, if you can impact people in one way, how would you do it? Question number two, what are some things that you wants to be remembered for? Question number three? What are some topics that you are knowledgeable on that can actually benefit other people? And question number four, what do people come to you for the most? After answering all of these questions, you will be able to come up with the perfect shell topic that is enjoyable for you but also impactful to other people. Now let's move on to your podcast name. When it comes to your show title, you want to choose a name that is going to summarize what your show is about. The reason why is because your title is the very first thing that your audience is going to see and it is going to make or break your show. It is going to be the first thing that they look at to make the decision on if they want to take time out of their day. So listen to you. And so you want to make sure that your title summarizes your show and gives people an understanding or a sneak peek of what they're going to get when they are listening to you. So get that pen and piece of paper ready because I have some more questions for you. Question number one, what is the purpose of your podcasts? Question number two, what is the end result or the transformation that you want your audience to have after they listen to you. And question number three, if you could describe your podcast in three to five words, how would you describe it? These questions are going to help you come up with the perfect podcast name that summarizes your show and gives your audience and understanding right-of-way of what they're going to get. And so I want you to give yourself a round of applause because you have completed first step to starting a podcast. You have your topic, you have your name. Now let's go to lesson to learn how to define our audience and come up with content. 4. Show Topic Example: I'm not the type of person to just tell you to do something. I want to give you some examples and show you how to do it to make sure that you understand how to take what you're learning and implemented to create the perfect show for you. So in these examples, I'm gonna give you a podcast topic that's a little bit more fun and entertaining. And then the second one is gonna be a podcast topic that's a lot more serious than the reason why is because no matter what type of show you are trying to create, I want you to understand that this strategy is going to help you no matter what. So let's start with Jacob. Jacob loves making people laugh. He notices that people always come to him when they're filling down. The reason why is because they know that when they have a conversation with him, he is going to make their day. Jacob wants to be remembered for being a happy stand-up guy. That always puts a smile on other people's face. So when you hear Jacob story, what type of podcasts will be perfect for him? I want you to take a minute and write it down. Remember that the purpose of Jacob's podcast is to make people laugh and he wants to help people escape their reality and boost their mood. So if you said a comedy podcast, you are correct. Jacob wants to create a comedy podcast to help people boost their mood. So just from hearing Jacob's story, what would be a good podcast name for Jacob show? Remember, we want our show name to be something that summarizes what our podcast is about. So I want you to get out a pen and a piece of paper. And I want you to try and come up with at least two podcasts names that are good for Jacob shell. And it should look something like this. These are the names that I came up with that I think will be a good fit for Jacob show. And I want you to keep in mind when you're looking at this list. Some of the names on this list are awful and other ones are okay and other ones are great. And the reason why I decided to keep this list up is because I know that when you're trying to come up with a name for your show, a lot of the ideas that you have are not going to be the greatest. And I want you to understand that that is completely normal. It is normal for you to have like 15 awful names before you find that perfect name, I create names for a lot of different things. I created a name for my podcast. I created a name for my courses, for my books. And I would tell you that when I'm trying to write the perfect name or find the perfect name, I have to write like 20 different names before I finally get that perfect one. So when you're trying to come up with this show name, don't be discouraged if everything that's coming to your mind isn't that good at first? But let's go through the names that I came up with. The mood booster podcasts. In my opinion, that name is very awful, but I kept it up here from reality to last. That's okay. Move down, laughs up. Actually like that a lot. Laugh more, less awful. And the Jacob comedy show, I really loved that. I noticed that a lot of people who do comedy they liked for their name, whether it's a TV show, a podcast. They liked for the name of their show to have their actual firstName in it. And so I think that would be amazing for someone who was doing comedy. Just think of the Jimmy Fallon show, the Jimmy Kimmel show. Think of LN, generous like a lot of comedy people have their names in there show. So these are some good names that Jacob to use for his show. But I also want you to come up with a name that you think will be good for Jacob show. Now let's move on to Jessica. Jessica is very passionate about mental health. She struggled with her mental health for years and her mission is to help people avoid what she had to go through. She doesn't care about money. She wants to make an impact. She wants to be remembered for her kind heart and to help people who can't afford therapy. The purpose of Jessica's podcast is to spread the message of mental health. She wants her listeners to have a better understanding of what mental health is and how it's affecting their lives. She also wants to provide them with resources to help them heal. So I think it's very obvious the type of podcasts that Jessica is going to create. She's going to create a mental health podcasts. But I want you to do the same thing that you did with Jacob spot has based on what you know about Jessica, what do you think would be the perfect podcast name for her? And remember, if you come up with a name and it doesn't sound that good or you don't like it. It is okay. That is completely normal. So these are the names that I came up with for Jessica's podcast. First, we have mental health for beginners. I don't like that name, but the reason why I decided to go with that name is because remember I said that the show name is supposed to summarize what the person show is about. And she's saying that she wants people to have a better understanding of mental health. And in order for them to have a better understanding of that, that means that right now, currently they don't know a lot about mental health. Mental health for beginners. The mental health breakdown where we're breaking down what mental health is and giving you a better understanding of it. That name is actually really good. The mental wellness podcast, I absolutely love that name. I think that name will be perfect for Jessica show and the well-being of the mind. So some of these names are okay, some of these names are awful. Some of these names are great. But one thing that I want you to keep in mind about both examples, whether it's Jacob's example or Jessica's example, you notice how every single name summarizes what their show is about. You can look at each name on this list and have an understanding of what you would get when listening to their podcasts. And this is how your show is supposed to be. You can have acute name like the well-being of the mine is cute, the mental health breakdown is cute. The mental wellness podcast is cute. It's a nice, cute, catchy name. However, it's still summarizes what their show is about. Their audience can look at their show name and kinda get an understanding of what they're going to get. You don't want to have a show name that doesn't correlate with your show in any type of way. And so I want you to pull from these examples, learn from these examples and use them to create the perfect show name for your podcast. And I want to see you in lesson two, where we will be talking about how to define your audience and come up with content for your show. 5. Defining Your Audience & Creating Attracting Content: Hey everyone, welcome to lesson two of this, starting a podcast for beginners course. This lesson you will learn how to define who would best benefit from your show and how to come up with content to ensure that you will never run out of ideas. So let's start with who would best benefit from your show. The mistake that a lot of new podcasters make is thinking that your show is for everyone. But the truth is, everyone is not going to like your show. You don't want to just make a podcast and expect people to just randomly listen. You need to have an understanding of who you are talking to and each episode. And you want to make sure that your audience can understand that you are talking directly to them, that this show is meant for them. And the best way to do that is to define your audience is to come up with a target audience. So the first thing that you need to do is you want to determine who are you targeting. When you think of your podcast and you think of your show, who are you trying to target? Pool is your desired listener. What gender are they? How old are they? What type of lifestyle do they live? How much money do they make? You need to focus on creating a listener Avatar. Avatar is a fake person that represents the real listener. Every time that you create content, you are speaking to your avatar. And if your avatar matches your listener, every time your listener listens to your episodes, they are going to feel like you made this show for them, that you are speaking directly to them, that this show is perfect for them and that's going to interest them and make them want to come back for more. So after you determine who you are targeting, you now want to determine why, why are you targeting them? Why do they want to listen to you? The mistake that so many of us make is just putting out a show and thinking that people are just going to listen because they want to support us, because it's a podcast and it's free. But we have to understand that people are sacrificing their time. They're sacrificing time away from their families, time away from resting, time out of their day to come and listen to our show. And although they're not spending money, they want to get something out of it. And so you want to be able to determine why your audience would want to listen to your show. Why would they want to sacrifice time out of their schedule to listen to you? Remember, your show is for your audience and it is not for you. And so you want to determine what will make them want to listen to you. What are they getting out of listening to you? What is the return on investment? They're investing time to listen to you. So what are they getting in return after they listened to you? What is unique about you and your show? Going to intrigue them and want them to listen. How does your show benefit your audience? The best way to come up with your why and to make your audience like you, is by creating a solution to a problem. What problem does your audience have? And how is your podcast the solution? What is your audience? Pain points? What challenges do they face in their life? What are they lacking? What struggles are they facing? What do they need help with? Answer those questions because that is their problem, and make your podcast the solution. Now that we have understanding of who our audience are, why they would want to listen to us and the problems that they have. We are going to use our content to attract our audience and get them to like us and come back for more. The content of your show should solve the problems that your audience has. Each episode needs to be centered around things that your audience wants, need or like. This is going to require you to take time out your day and study your audience. You need to know your audience, understand your audience in order to create content that's appealing to your audience. When you're studying your audience, ask yourself, what is the solution that they are seeking? What do they need to know and learn to get them to that solution? What are some things that they need to work on? And how can you help them work on it? What will entertain them or keep them interested? And what are they searching online? The answers to these questions are your episode content. If you struggled to answer these questions, I suggest getting in front of your audience and asking them directly. If you have an email list, you can send out a survey and ask them these questions and have them answer it for you. You can also join Facebook groups that have similar audiences or similar people and ask questions and the Facebook group engage in the Facebook group. You can also search similar topics on TikTok and read the comments, see what people are saying. Do whatever you have to do to get the answers to these questions, Do whatever you have to do to understand your audience. And so if you do these things the way that I presented them to you, you are going to have an understanding before you even launch your show of who your audience is, who would be a best fit for your show, and how to create content that's going to attract an appeal to your desired listener. And so in the next lesson, I will teach you how to determine the length of your show. I will see you there. 6. Target Audience Example: So I'm gonna give you two examples that's going to help you define your audience and come up with content that's appealing to them. So let's go back to Jacob. A lot of Jacob's jokes are rated R. And for that reason he feels like his show will be appealing to a younger adult audience, maybe people ages 25 to 50. And for those of you who might be struggling to determine who you're targeting, like, how old are they? What's their gender? I want you to think of the content that you want to put in your show. So if you're trying to put rate at our content in your show, then that would tell you, okay, well, I'm not targeting children and I'm not targeting like elderly people or people who is in their 60s because a lot of them don't really like radar content. So you can kinda base the age of the people, the gender of the people based on the content that you want to put out. So if you're trying to do a sports podcast, then that would tell you, well, maybe women aren't your target audience because a lot of women don't like things like football, basketball, things like that. So you can use the topic of your show to give you a better understanding of who your audience is. And so he's using the fact that he has rated R jokes to give him a better understanding that he wants a younger audience. Of course, his audience is single and they like to party. They work nine to five, but they spent their weekends enjoying their life. This goes into the type of lifestyle that they live. They are single and they love to party. So he is making content that's going to attract single people who liked to spend the time and the clubs and whatnot. They like to listen to Jacob because he's relatable. He brightens their day and he gives them tips and motivation through comedy. So this is going into why your audience will want to listen to you. What are they getting from listening to you issued and just be calm. Listen to my show and come support me because I'm doing a podcast and you should just listen to me. You want to make sure that you're giving as much as you're receiving your receiving listener ships. But what are you giving to your listenership that's going to make them want to give back to you. And so he's giving the fact that he's relatable, he's boosting their mood and brighten their day. Brightening your day, I'm sorry. And he's giving them tips and motivation through comedy because his audience is so young, they need guidance. They struggled a lot with dating and finding their way. And so he wants to create episodes centered around dating. He wants to help his audience date because they're single and they're young. But he wants to do it in a more comedy way. Meaning not only are they getting life advice, but they're also getting entertainment, they're getting their mood boost it. And so that is why he wants to create episodes about dating. So based on what you have heard about Jacobs audience, what do you think would be some good episodes are some good content that he can put on his show that would appeal to them. I want you to write down five episode topics that you think Jacob could talk about that will appeal to his audience. These are some of the things that I came up with. He can have guests come on his show and talk about their dating experiences that will be really entertaining for his audience to hear from different people and hear other people were maybe he has a woman come on the show. And so he has woman listening to the show and they're like, Oh my God, I can't relate to this woman because Jacob is a guy. So maybe some women feel like they can't really relate to Jacob. He can have guys come on the show and give their perspective, just having different people and hearing from different people on the show and talking about their dating experience would be amazing for Jacob show. He can discuss things like sneaky links. That's the thing. He can talk about it in a positive way. He can talk about it in a negative way. He can talk about and give tips on how to be safe if you're doing that where he's not judging, but he's saying if you're going to do it, Here's how to take precautions, Here's how to be safe, Here's how to prioritize yourself. He can also talk about what to look for in a partner. Like I said, these people are single, but they want to date, they want to mingle. And so maybe the reason why they've had a lot of failed relationships is because they're looking for the wrong people, they're attracting the wrong people. And so Jacob can give them advice on what to look for in a partner. He also can discuss all of these topics. Whether he has guests coming on and talking about dating, whether he's talking about sneaky links, or whether he's giving advice on what to look for in a partner. He can discuss all of these topics through common. So not only are his audience getting guidance and tips to help them through life, to navigate through life. But they're also getting entertainment at the same time, which will make his show amazing and appealing and a no brainer to his audience. When his audience come across his show, they're like, Oh, yes, I have to listen to this. This is perfect for me. So let's move on to Jessica. Because Jessica wants to help her audience have a better understanding of what mental health is. She wants to target the younger generation. She wants to make sure that she's setting them up to have a brighter future. For this reason, she decides to. Her target audience is people ages 15 to 20. To also remember that Jessica said that the reason why she wanted to do a mental health podcasts is because she understands that a lot of people don't have the resources to go to therapy, but they need help. And so a younger audience ages 15 to 22, they don't really have a lot of money. And the reason why is because they're in school, they're in high school, they're in college. They have minimum wage jobs if they have a job, so they don't have a lot of money and they can't afford therapy. So this age range, 15 to 22 would be the perfect age range for Jessica. Jessica audience likes her because she helps them understand their feelings because these people are so young, a lot of them feel things and they don't understand why they feel the way that they feel. They don't understand why they think the way that they think. And she helps them understand why they are acting and why they feel the way they do. And she also gives them tips to help them make positive shifts. A lot of the people in Jessica's audience struggle with the feelings of feeling misunderstood and not knowing how to express and articulate their feelings. They feel like my mom doesn't understand me. My parents don't understand me. By teachers don't understand me. And she can create content that helps them understand how to navigate their emotions and articulate their emotions to help the people around them, their family, their friends, their peers, understand what they're going through. So based on what you know about Jessica, what do you think would be some good topics that Jessica can discuss on her podcasts? So these are some of the topics that I came up with. I said that she could make episodes telling them how they're feeling. Like I said, they feel misunderstood, they don't know how to express themselves, are articulate their feelings. They don't really know how to explain what they're feeling. So if she could come along and tell them how they're feeling and let them know, Hey, I know what you're going through. Hey, I'll relate to you. They're gonna be attracted to that because finally, somebody understands them. Finally, they feel heard and it's crazy to them because they feel heard. And they didn't have to go to someone and try to explain their feelings. She also can make episodes explaining to them why they feel the way that they feel. She will also teach them how to express their emotions. She's turning all of this into episode constant. So when they come in a listen to her show their learning how they feel, their learning, why they feel that way. They're learning how to express their emotions. And she's also giving them tips and resources to help them progress forward in the future. And so they're gonna be attracted to her because they're like finally I feel heard, finally I feel understood. And they're also getting tips and resources to help them express themselves, to their friends, to their family. Their family has an understanding of why they act the way they act of what's going on with them. And so do you see how we just create a content based on our target audience needs, based on their age, based on a way that they think, based on the problems that they have. We just came up with four different topics that we can discuss on our podcast to help them. And so if you start with your target audience, because a lot of people make the mistake of just creating a show. And I just want to talk about whatever and I want people to listen. But if you have an understanding right away of who you're targeting and what they need, you can come up with the perfect constant that's going to appeal to your audience. Your audience is going to come listen to your show. And they are going to feel like finally, this show was made for me. This show is perfect for me. And so I want you to take some time today to determine your target audience and come up with content that will be appealing to them. And in the next lesson, I'm going to teach you how to determine the length of your show, and I will see you there. 7. Determining Episode Length: Hey everyone, welcome to lesson three of the starting a podcast for beginners course. In this lesson, I'm going to be teaching you how to determine the length of your episodes. One mistake that many new podcasters make, and this is actually a mistake that I made when I first started my show, is that we think that the longer our episodes are, the better they are. But that is not always the case, especially if your podcast and your topic doesn't require you to be talking for over an hour, possibly even 2 h. One thing that I noticed is that we will start to ramble and add in unnecessary things that can actually ruin our show and make it less appealing to our audience. When it comes to determining the length of our show, we want to make sure that it correlates with our audience. We have to ask ourselves, based on our audience, lifestyle and schedule, how much time do they have to listen to our show? We don't want to make a show where the timeframe isn't appealing to our audience. E.g. let's say that you are targeting single mothers. And your show is about an hour-and-a-half to 2 h long. And each episode, a single mother doesn't have time to listen to a two-hour episode. The reason why is because she's taking care of her children by herself. She's working full time. She has a very busy schedule. So maybe a podcast that's like 20 min or 30 min. My appeal to her more than a two-hour show. We also have to take into consideration how long it's going to take us to get our point across. Like I said in the beginning of the lesson, a lot of us make the mistake of just trying to make long episodes because we feel like the longer that episode, the better it is. And when we can get our point across in 30 min. But then we're trying to make episodes that's like an hour-and-a-half. That's literally 1 h of us talking about things that doesn't correlate with the topic of the episode we're rambling. And when we ramble and we've talked about things that don't really matter when we talk about things that we didn't promise our audience that we were going to talk about. It turns them off and it makes them tune out. And you might notice that you are actually losing listeners because you're rambling too much. You want to determine how long is it going to take me to get my point across and make that the length of your episode. Another question that you can ask yourself to help you determine the length of your show is based on the category. What length would make the most sense? I'm gonna be honest with you, when you have a podcast centered around a topic that's serious, mental health, self-improvement mindset. A lot of people don't want to listen to that type of content for a long time. Like if your episodes are maybe an hour-and-a-half and you're talking about mental health that can get really draining and really boring and people can tune out. People might be more interested to listen to a 30-minute or 20-minute mental health podcast episode. However, if you're in the entertainment industry where you do comedy or sports, people will listen to that for however long you choose to make your episode if you want to go 3 h, people will listen to a three-hour comedy podcast. So based on the category of your show, what length makes the most sense? And if you don't know, you can honestly look at podcasts, categories that are similar to yours and see how long their shows are. But you also want to take into consideration the type of show that they have. Do they do solo episodes? Do they have a co-host? Do they do interviews? Because I will tell you, no matter what category you are in, if you are doing interviews, you can actually go a little bit longer. You can actually hit like maybe an hour because it's a conversation is not just use specifically sitting there talking by yourself when you're actually conversating with someone else, it might intrigue people a little bit more, where you can go a lot longer than what you could if you were doing solo. Take all of these things into consideration and ask yourself, what is the best episode length for you? In the next lesson, I'm going to teach you what to look for in a host, and I will see you there. 8. Episode Length Example: So I want you to take what you learned in this lesson and apply it to Jacob and Jessica. Remember, Jacob is doing a comedy podcast. He wants to target younger adults ages 25 to 40, and he's talking to them about relationships. He's kinda giving them tips on how to navigate through life and get into healthy relationships and date. So based on that, what would be a good episode length for Jacob? Show, what do you think? Younger adults, they love to party. They're single. They work nine to five, but they love enjoying life on the weekends and going to the club and kicking it. And he is giving them comedy on dating, what would be a good length for his show? Well, since Jacob is in the entertainment industry, he wants his episodes to be a little bit longer. And so he's going to try to aim to make his episodes no less than an hour and 30 min long. It's entertainment people love entertainment. People are probably going to listen to this while they're working. They're nine fives while they're at their job, while they're in their car, they're going to listen to this all the time and they want long content, they want to laugh for long periods of time. And so Jacob wants his shelves to be an hour and 30 min long. Now let's talk about Jessica. Jessica is doing a mental health podcast. She wants to help people get a better understanding of what mental health is. And so she decided to go with a younger audience ages 15 to 22. The reason why is because she wants to help them with their mental health now so that they have a brighter future. She also understands that a lot of people that age don't have a lot of money to go to therapy because they're in school. And so this podcast will be a great alternative for them. So based on what you know about Jessica's podcast, What do you think would be the perfect podcast length for her show? I want you to write it down. So because Jessica podcast is more of a serious topic, she doesn't want it to be too long because like I said in the lesson, a lot of people when it comes to serious topics like mental health, self-improvement, stuff like that. They don't really like long content. They want it to be a little bit shorter. Her podcast isn't entertaining, it's educational, and so she doesn't want to spin over an hour dropping information onto people because that can get overwhelming. And there's this thing called information overload, where people get anxiety, people get stressed out feeling like you gave them too much information and they don't know how to take it and implement it and run with it. She also wants to take into consideration that her audience does still in school their ages 15 to 22. They might be in sports. They have a lot of things going on in their free time. They are probably working, trying to make as much money as they possibly can. So they don't have a lot of time. They can't listen to an hour-and-a-half long episode or a two-hour. A two-hour episode, something shorter, is gonna be a lot more appealing to them. And so she decides that she wants her episodes to be around 25 to 45 min long. That's a good time frame for her to get her point across, educate her audience, but also make sure that her show is appealing to their lifestyle and what they have going, going. So do you see how you're taking what you learned from your audience to determine the perfect timeframe of your show. This can really make or break your show. There are so many people who are creating podcasts and they have the right audience. And then people aren't listening and they're wondering why. And it's like your show is too long or your shell is too short. You're not matching the timeframe of your show with the lifestyle of your audience. And so I hope that this gives you a better understanding of how to take what you know from your audience and create the perfect podcast timeframe. And so in the next lesson, I'm going to be teaching you what to look for in a hosting platform. 9. What To Look For In A Hosting Platform: Hey everyone, welcome to lesson four of the starting a podcast for beginners course. In this lesson, I'm going to be teaching you what to look for in a hosting platform. For those of you that are unaware of what a hosting platform is, it is the place that is going to distribute all of your episodes. So once you're done recording and editing, you will upload your episodes to this platform. You will add your descriptions, your season leagues, your episode numbers, all of that. And it will literally distribute your episode everywhere. Spotify, Apple podcasts and Dora, Amazon Music. Everywhere that a podcast is available, this platform is going to send your podcasts. So the first thing that you want to take into consideration when looking at hosting platforms is the price. There are some platforms that are completely free and there are other ones where you have to pay a monthly fee and you have to take into consideration, can you afford to pay for a host right now? Do you want to pay for a host right now? Is podcasting something that she wanted to do long term? Is it something that you wanna do as a side hustle? If you wanna do it as a side hustle than maybe you want to go with a free platform because you don't really want to put a lot of money into your show. If you have a seasonal show, do you want to pay for a hosting platform even when you're not doing your season, even when you're not actively releasing episodes. This is one of the first things that you want to take into consideration when you are looking for a host and keep in mind there's no right or wrong answer. There's nothing wrong with free platforms. There's also nothing wrong with going with a paid platform. It's up to you and it is your preference. But this is the first thing that you want to look at when you are researching hosting. The second thing that you want to take into consideration is the hosting platforms, analytics. Analytics are essential when it comes to your podcast because you need to know who is listening to you, what's working and what's not working. You need to know based on your analytics, what direction to take your show in. The problem with some hosting platforms is that there are analytics are a little bit vague. And then other platforms, their analytics go a lot more in-depth and give you a lot more information. And so you want to have a platform where they do not have vague analytics, where they go in depth and give you a lot of information on who is listening to your show. And the third thing that you need to look into is you want to make sure that the hosting platform that you choose is beginner friendly. It has a very easy setup for a lot of us. We are not into tech and so we don't want to have a hosting platform that is difficult to understand, difficult to get started in, and difficult to use. You want to play around with hosting platforms and make sure that it is very user-friendly, easy friendly, and beginner friendly. If you are playing around with a hosting platform and you feel like you need to reach out to their customer service to better understand something or learn how to do something or figure something out. That is a tale sign that this platform is very difficult and you're gonna have a hard time understanding and using it and you want to look for something new. And so these are the main three things that you want to take into consideration when you are researching your hosting platform, the price, the analytics. And you want to make sure that it is beginner, friendly and easy to use. And so in the next lesson, I'm going to be teaching you how to choose the perfect microphone for you. And I will see you there. 10. Choosing The Right Mic: Hey everyone, welcome to lesson five of this, starting a podcast for beginners course. In this lesson, I'm going to be teaching you the difference between a condenser microphone and I, dynamic microphone and the different types of podcasts equipment, and how to determine which one is the best fit for you. So let's start with condenser versus dynamic. So in order for you to start a podcast, you don't have to be an expert in tech, but you need to have an understanding of the basics. One of the biggest mistakes that I personally made when I first started my podcast is that I purchased the wrong microphone because I didn't even know that there were different types of microphones. And so today, I want to help you avoid making the mistakes that I made. I'm going to explain to you the difference between a condenser microphone and a dynamic microphone. So a condenser microphone is made a lot differently than a dynamic microphone. Condenser microphones pick-up a lot of background noise. And the reason why is because they're used for people who create music, people who are reporting to pick up different sounds. So maybe you have someone singing in the room and then you also have someone playing the drums, and then you also have someone on a guitar is made to pick up a lot of different noise to create the perfect sound, to create the perfect music. And that's good for music, but it's not good for podcasting when you are trying to podcasts with a condenser microphone and you can hear everything going on around you. You can hear the car is going down the street. You can hear the dog barking. It's going to get very irritating. And so you want to aim to get a dynamic microphone. Dynamic microphones are a lot softer. They don't pick up a lot of noise. It only picks up what's in front of it. And normally, because you are speaking directly into the microphone, it doesn't matter what's going on around you. It doesn't matter what's going on outside. It doesn't matter if dogs are barking or cars are going down the street. The dynamic microphone is not going to pick up that noise. And so like I said, I made the mistake of purchasing a condenser microphone when I first started my podcast and it stressed me out. I could hear everything. I live next to a train track and I can literally hear the train is going down the street and everything. So I want you to avoid making that mistake. I want you to aim to get a dynamic microphone for podcasting and do not purchase any condenser microphone. So I want to give you a few different ways that you can record your podcasts. And I want to start with the free version. My goal today is to meet you where you are. And so I want you to understand that if you're starting with a little bit of money, maybe you don't know if podcasting is something that you want to take seriously. You do not need all this grand fancy equipment to get started. You can actually start today. The easiest way to start your podcast for free is to record on your phone or tablet. And I'm going to do another lesson where I'm teaching you how you can actually record podcast episodes. Edit podcast episode straight from your phone so that you can see you can get great quality sound. You can get a professional sounding podcast straight from your phone for free. This is the best option for people who can't afford a microphone at the moment. Or maybe you're just unsure if podcasting is something that she wanted to take seriously. Maybe you're just testing the waters and you're afraid to spend hundreds to thousands of dollars on equipment because you don't know if you're going to like it or if this is something that you want to do long-term. And so if that is you, whether you just feel like you can't afford it or you just are unsure if you're gonna do podcasting long term, I suggest that you start recording for free. And like I said, I'm going to show you how to do that in the next lesson, so calm. And so the next type of microphone that you can get is a condenser microphone. And I know that I said condenser is not the best, but for some reason there are people who still use condenser microphones to record their podcast is not a lot of people, but there are some. And so if you decide that, hey, I want to try out a condenser microphone. I wanted to see what it sounds like. I want to see if I like it better than dynamic, then I'm gonna give you a few options of condenser microphones that you can check out to see if you want them for your show. And so the first one is called the fee, fine. I hope I said that right, but the fee fine. Usb microphone, it is really good. I actually listened to a podcast who uses this microphone and it's really good. It only costs about $30 and you can get out straight off of Amazon. The next one is the pseudo tack microphone. I actually got this microphone as a gift after attending a podcast retreat, and it's very inexpensive. It costs about 50 to $65. And you can get this on Amazon as well. And then this is the most famous condenser microphone that everybody uses, and that is the Blue Yeti microphone. This microphone ranges $100-150. I personally do not recommend starting with a condenser microphone, but if you choose to, these are your options and you can get all of these off of Amazon. So next, let's move on to dynamic microphones. And keep in mind the microphones that I'm showing you, the ones that are condenser and these ones right here, these are all USB microphones. And that means that you can literally plug them straight into your computer, straight into your tablet and record straight off of your laptop. You don't need any other additional equipment. You don't need any audio interfaces. All you need is the microphone to get started. And so that's why I wanted to include these on this list. So the first one is those condenser microphones. They were all USB. These ones right here are dynamic microphones that are all USB. You have the Samson to you. This is a really low cost microphone that has one of the best quality sounds that I have ever heard. You can get it off of Amazon for $55 is a very old microphone, but it has a long legacy and it's only $55. So this is a really good option. If you want to have good quality, you want a USB microphone and you want to get that soft, nice sound. The next one is the audio technical 802005. This microphone is around the same price as the Samsung Q2. You, it costs about $60 on Amazon and you can get basically the same sound out of both of them. And the next one is the shore MV seven. This microphone just recently came out a few years ago and it has blew up. It is very popular. It has amazing sound, and it really doesn't cost that much money. It costs around $250 on Amazon. And what's unique about this microphone is that it has USB and XLR accessibility. What this means is that if you don't have fancy equipment, like an audio interface, you can literally use the USB part and just plug it straight into your laptop or straight into your tablet and record off there. Or if you want to go Studio where you get like an audio interface which we're going to get into next, you can actually get an XLR cable and plug it straight into the audio interface. So you get the best of both worlds is only $250 and you get amazing quality sound. And so I know you may be wondering, well, what if I want an audio interface? These are some great audio interfaces that you can get to go along with an XLR microphone. So first you will have the focus, right, Scarlett. This is about $100 on Amazon. This is good for if it's just you and you're doing a solo podcast, because it only gives you the option to plug in one microphone unless you pay more money to get like, uh, to plug-in or like a three plugin. But it gives you amazing quality sound and it's only $100. The next audio interface is my favorite one. It is the row caster Pro. This audio interface as one that I've been using for two years. And the reason why is because it just makes life so much easier. You can adjust the volume on this. You can add in effects, you can add in your intro to play and just record everything all at once. It makes editing so much easier for you. It's just amazing. You have the option to plug in a four microphones. So if you have a co-host, if you're doing in-person guest, you can actually use the row caster Pro to record your entire episode, no matter what you do, whether you do solo co-host, guess no matter what. This one costs a little bit more money. It cost around $500 on Amazon, but to me, it is worth every single price. So I suggest that when you get to a place where you can afford it and when you get to a place where you want to take podcasting a lot more seriously, you should definitely check out the row Casta Pro. I started using it two years ago and I am never going back. I also forgot to mention that it gives you the option to connect your phone via Bluetooth or OCS. So let's say you want to play something on your show, you can actually pull up a video or something and play it on your show. Let's say that your guest is remote. Well, you can actually have them call in and you're having a conversation with them through your row caster Pro and is recording the entire conversation. And you can pull that conversation and make it into an episode. So it's just really amazing. There's so many different things that you can do with it. But the row casts or pro is a great interface that you should check out. This next one is the Zoom pot track PA. This is like the rope caster pros competition. It just came out about a year or two ago. I'm the biggest difference is that a cost about $550 on Amazon. It also gives you assess the ability to connect up to six microphone. So the road Pastor Pro, you can have four people. This one, you can have six microphones. I also think that it gives you the option to run it on batteries. So that means that if you want to travel with it, pick it up, take it somewhere else. If you have to go meet your guests, you can always do that as well. And so these are some of the best audio interfaces. If you decide that you want to go with the audio interface, I highly suggest for you to check these out. And so, like I said, the shore and V7 gives you the option to connect your microphone to these interfaces. But I also want to give you some other microphones that you can use if you decide to go with the interface option. So first we have the role pot Mike. This was the second microphone that I used when I started my podcast. Like I said, I started off with a very bad microphone, that was a condenser microphone off of Amazon. And then I upgraded to the rope hot mic. It is the most amazing microphone. It gives you amazing quality. You will sound professional. You can make it sound studio quality and guess what, It only cost $100 on Amazon. So I definitely recommend you checking that out. The next one is the electro voice or E2E. This is a really good microphone that I see. A lot of podcasters make an uneven, see some studios and some celebrities and even some TV shows using this one as well. It costs about $300 on Amazon and you can get that amazing quality sound for just $300 with this microphone. Then the next one is the grand famous shore SM7B microphone. This is actually the microphone that I currently use. And this microphone is one of the most famous microphones out there, like it has been around for decades. And everyone in their mama has its celebrities use it, studios, use it. Radio shows use it every podcast or use it. Everyone has a short SM7B. It costs about $400 on Amazon. And honestly, if you want to know how the row cast or pro sounds, if you want to know how this short SM7B sounds, just ask yourself the audio that you're listening to right now. Because I am currently recording this lesson through the rope caster Pro that is hooked up to my shoe or SM7B. And so this is a prime example of how it will sound. And so these are just a few options to help you out no matter where you are on your journey. If you want an audio interface and you want to start your podcast with that high-end fancy equipment. I suggest checking out these microphones. Check out these interfaces. If you want something that sounds just as good, but it doesn't cost as much. And you want it to be dynamic because you don't want to deal with the problems that condenser microphone spring. I highly recommend checking out these microphones right here. And if you decide that you want to go with condenser microphones, just because, because some people like to do that, I highly recommend checking out these microphones right here. And I want you to remember that none of these microphones aren't necessary. You do not need a microphone to start your podcast. It is okay if you're looking at these prices and you're like, man, I just don't want to spend that or I can afford to spend that. Remember, you can record an entire podcast episode straight from your phone. And I'm actually going to show you how to do that later on. But in the next lesson, I'm going to teach you how to create your interests and your outros. And I will see you there. 11. Creating Intros & Outros: Hey everyone, welcome to lesson six of the starting a podcast for beginners course. In this lesson, I'm going to be teaching you how to create intros and outros for your show. The biggest mistake that many new podcasters make is rambling at the beginning of their episodes. One thing that I learned on my podcast journey is that people have short attention spans. And if you're not grasping their attention and keeping them interested right away, they are going to click off. I want you to think about it like this. Have you ever been scrolling on YouTube or Netflix trying to find something to watch, you click on a video or show and it's not really peaking your interests. And so you immediately click off and find something else to watch. That is how a lot of people are and that is how a lot of people will be with your podcast. If your podcast is not peaking their interests right off the gate, they aren't going to click off and find something else to watch. There's this rule that I go by when it comes to podcasting. And that is that you have thirty-seconds to gain your audience's interests. The first thirty-seconds of your show is the most important because that is what's going to encourage your audience to continue listening to you. So let's go over a few things that you can add to your intro that's going to help your audience want to continue listening to your show. The first thing that you can do is add music to your show. This is one of the most simplest and shows that you can have. And it's a good option for people who don't really know what to say to gain the audience interests right away. When it comes to adding music to your intro, you want to make sure that the music that you select is actually aligning with your audience interests. E.g. let's say that you're targeting a Christian audience. Will adding rap music to the intro of your show might not be the best decision because a lot of people will listen to that and think that your show is it for them and they're going to click off. Or if your audience really loves country music, it wouldn't be the wisest decision to have R&B music. Your intro, you want to make sure that the music that you select to go inside your intro aligns with your target audience style, their interests, and things that they like, enjoy and listen to. But no matter what genre of music you decide to go with, you want to make sure that the music you choose is royalty-free and non copyrighted. You can find this type of music on YouTube, SoundCloud, or doing a Google search for royalty-free or non copyrighted music and your genre. So the next type of intro that you can do is a description based intro. This is where you give a short explanation of what your show is about and what your audience is going to get after they're done listening to you. A lot of people who do these types of integrals also add background music to it, so make it a little bit more appealing. But it is important to understand that when you're doing a description based intro, you don't want to make it long and drawn out. No one wants to listen to you for two to 3 min, explaining what your show is about. If you decide to do a description based intro, you want to aim to make it no longer than 30 to 60 s. If you can give an explanation of what your show is about in 30 to 60 s, what would you say and make that your introduction? Because this is the first thing that people are hearing when they click on your episode, you want to make sure that you explain your show in a way that's going to excite them. Be very clear on what you are doing and what they aren't gonna get from listening to you. Get them excited to listen to the rest of the episode. The next type of introduction that you can do is a Miniclip. This is a great way to give your audience a sneak peek of what's inside your episode. So create a Miniclip. All you have to do is take a portion of your episode that sticks out to you and put that clip and the beginning of your episode, let that clip play before you even start what you're getting into and what your episode is about. If you choose to go with the Miniclip, I suggest making it very short. You don't want your clip to be so long that it confuses your audience where they're wondering, is this the middle of the episode? What are they listening to? Did they just start in the middle of what's going on? You want it to be long enough for them to get a gist of what they're going to get, but not too long. We're a confuses them. I would suggest pulling a clip that is no more than 30 s long. And putting that and beginning of your episode, the only downside with many clubs is that you have to create a new introduction. Every single episode with music and a description based introductions. You just create the introduction one time and then you just throw it at the beginning of each episode. But with many clubs, you have to actually listen to your entire episode, pick a portion of the episode that sticks out to you and pull that portion and put it at the beginning of your episode and do a new introduction every single time that she released her show, which is additionally more work for you. Then the last option is to do all of the above. Some people like to pull a Miniclip and put it in the beginning of the episode. And then they liked them Miniclip to fade out and have their music fade in. As their music is fading in, it goes into the description based intro. So not only does your audience get cool music, they also get a sneak peek of the episode and they get an explanation of what your show is about. They're getting a three for one deal. But you don't have to do all three options if you don't want to. Remember, your introduction is a preference. There is no right or wrong way to go about it. It is completely up to you, and it is completely up to what you think will be the most appealing for your audience. And so on. The next lesson, I'm going to be teaching you how to create an outline for your episodes. I will see you there. 12. Outlining Your Episodes: Hey everyone, welcome to lesson seven of the starting a podcast for beginners course. In this lesson, I'm going to be teaching you how to outline and format your show episodes. So in the last lesson, I taught you how to come up with the intro for your show. And now I want to talk about what to do after the intro. When you record your podcast episodes, it is important that you have structure. When people come in and listen to your episodes, they don't want to feel like everything is just you coming up with the off the top of your head. You're trying to figure out the next thing to say. You're trying to figure out the next thing to do. Everything needs to make sense and there needs to be structure. And so there are a few things that you can do after the introduction of your show. Remember, we do not like rambling. It is not okay to Rambo and any part of your show, especially in the beginning, because just because they got through your intro doesn't mean that they're going to stay for the rest of the show. They can stay if you structure your show correctly and you keep them intrigued after the introduction. But if you have an engaging, entertaining introduction, and then we get to your actual content and you're just rambling. You're talking about the, whether you're talking about your day, you're talking about what you ate for lunch. People are going to click off. And so it's important that you have structure on what comes after the intro. And so the first thing that you can do after the intro is Announcements. Announcements, or anything of importance that you need to let your audience know. This could be you promoting something. This can be you doing trigger warnings. This can be you telling them about how you're going on a break and you're not going to be posting episodes. Anything that is actually important that they need to know. You can put in the announcements. The next thing that you can do as an explanation of your topic. So right after you get done with your intro, you tell your audience what the topic of the episode is and why you chose to discuss this topic. This is a good way to give them more insight on the topic and make them more interested in listening. Because now they have an understanding of why you wanted to talk about this, how they need to hear about this, and it's going to intrigue them to continue listening to you. Then the third thing that you can do after your introduction is do a segment. Segments are a good way to keep your show exciting and keep your audience engaged. And so you can actually add a segment at the very beginning of your episode to intrigue your audience, keep your audience engaged, and keep them wanting more. And we're gonna go a little bit more in-depth and segments in a minute. And I'm going to give you a lot of examples of segments that you can put in your show. So after you get done with the intro, you didn't do your announcements, are explained your topics or did your segments. You now want to get into your points. So you want to make sure that your episodes aligned with the main topic of your show. But when you're explaining and presenting the topic of the episode, you wanna do it in a way that's going to keep your audience entertained. What I mean is you don't want to spend 40 min to an hour talking about one thing. Like let's say you're doing a mental health podcasts. And you're talking about how depression affects our everyday life or how depression affects our relationships. And you've been talking about how depression affects our relationships for 50 min, people are going to be looking at it like, oh my god, I'm bored at this point and they might want to stop listening because you're talking too much. We've been here for 50 min and you're still on this same topic. And that's why you need to create sub-points. Sub-point are topics that back up the main topic. To create a sub point, you have to look at the topic of your episode and ask yourself, what do I need to dive deeper into? What do I need to explain more? What do I need to give insight on? What does my audience wants to hear pertaining to this topic? What does my audience wants to hear pertaining to this topic? What are some other topics that align with this topic? Maybe if we're doing depression, we can talk about how depression affects us. That's a sub point. We can talk about how to come out of depression. That's another sub point. So we're not just spending 15 min talking about how depression affects our relationship, but then we're shifting and then we're going to have to come out of depression. And then we're shifting and focusing on how to actually express our depression to our family and our friends so that it doesn't affect our relationship. You see how we're creating subtopics that aligns with the overall topic of the episode. So that people aren't spending 50 min just listening to you talk about one thing. That's what I want you to do. If you're doing podcast episodes that are long and long, episodes are about 20 min or more. I feel like you need to have about two to three sub-topics in your episodes. If you're doing shorter episodes where maybe your episodes or 15 min or less, I say people who do five-minute episodes, I see people who do seven, 15-minute episodes, then it is okay to have one sub point because it's very short. You're only talking about that topic for a few minutes, like it's okay. But if you're doing anything over 20 min, you're doing 30 min, you don't want to spend all that time talking about one thing. It's going to get very boring. And so you want to make sure you have sub points in your show that helps you understand how to create sub topics that align with the overall topic of the episode. Segments or something that you can add to your show. But it's not necessary if you want segments or when you use a portion of your podcast episode to entertain your audience with content that is completely different from your main point. It's a great way to keep your audience engaged and entertained. And you can actually do this throughout your show. You can do it in the middle of your sub points. So let's say you went from 0.1 before you get to a point to, you want to add a segment. Let's say you did your intro and before you even get into the episode, you want to add a segment. Let's say that the episode is finished. And to end the show, you want to add a segment. It is completely up to you. However, you don't want to have a lot of segments in your show, especially if your show is on the shorter length, like less than 40 min. I feel in my personal opinion that 13 segments will be good depending on how long your show is. So here are some of the segments that you can add to your show. You do not have to go with these if you have something that's a little bit more creative and exciting and you feel like your audience is going to like it. You can go with that. It is not limited to these. These are just some examples to help you if you want to have segments on your show. So the first one is affirmation of the week. You can give them an affirmation to speak. That's going to help them during the week and help them think positively. And all of those things, you can do a Q and a session where you have your listeners send in questions and you answer it on the show. I love podcasts that does Q&A sessions. I think those are the best podcasts and so that is a good segment to have. You can do listener voicemails and shout out so you can have your listeners and then voicemails and you play them on the show. Or if people leave you a review, you can shout them out and say, Hey, this person left a review. This is what they said, you know, shout out to you. You also can do a quick tip. This is where every single episode, you will give them a tip to help them with whatever. You can do. Quotes where you read a quote to them, a quote that's inspiring, a quote that's motivation or quote that you feel will help them. You can do a segment of story times where you tell them a story that's going to entertain them and keep them intrigued. You can do News where you tell them any news going on. You can do reviews. Like I said, where you read reviews, you can do comments where people are accommodating on your social media. You're shouting out commenters. You also can do singing were a portion of your episode. You sing a song or something. These are just a few examples of segments that you can add to your show that's going to keep your audience entertained. But like I said, it's not limited to this. You can get very creative with your segments. And segments are not something that you have to do. But if you feel like you want to do it just to entertain your audience, I suggest adding it in, but I also suggest making segments that actually align with your audience. Like if you have a serious podcast and I feel like a singing segment is probably going to seem odd. So you wanna make sure that the segments actually align with the type of show that you have. After you do your intro, you do your SAP point you at your segments. It is now time to end the show and it's important for you to have an outro when you end your show. You don't want to just start talking and then the episode cuts off and your audience is sitting there like what happen is that was all done? Is that it like what is going on? You want to have an outro. And in your outro, I recommend having a call to action at the end of every episode. You may think that is common sense for people to follow by lever review or subscribe to you after the show. But it's not common. A lot of people are not going to do it unless you ask them to. So at the end of every episode, you want to make sure that you are asking people to follow you on social media, subscribe to your show, leave a review or sign up and buy something. You don't have to ask someone to do all of these things if you want to, you can, but you can choose one and just say, Hey, do this for me before you leave the show. On top of having a call to action, you also can have an outro that plays when the episode is ending. So you can use the same music that you use for your intro and have it fade in as the show is ending. Or you can have it fade in while you're giving your call to action. And this is going to help your audience understand that the show is over, is coming to an end. It's about to cut off like the show is over. And like I said, outros are not necessary. It is necessary to have a call to action though. You do want to have a call to action telling people this is episode leave a review, follow sign up for this. You do want to have a call to action, but an outro and having music and stuff is not necessary, but it is an option. And so once you do all of these things, you want to go on to have the perfect show, a show that is appealing to your audience where you are not rambling, you are keeping them entertained. You are adding value to your lives and you're doing it in an interesting way. And so in the next lesson, I'm gonna be talking to you and showing you how to record and edit your shell. And so I'm going to see you there. 13. Recording For Free: Hey everyone. So in this video, I'm going to show you two different ways that you can record your podcast episodes directly from your phone. So the first way is going to be one of the most simple ways are you have to do is go to your voice memos. And so mine is on the second screen right here. When you get inside here, you hit the red dot to record your content and record whatever you want to say. You'll use this to record your entire episode. And then when you're done, you hit the stop button. You'll hit the three dots at the top. And you can either share this audio if you want to send it to your computer or transfer your files, you can share it or you can save it to your files. I just realized this, but you can also edit in your voice memo. So if there's a part that you want to cut out and replaced, you can cut it out and replace. So if I want it to replace this section right here, I can hit Replace and start talking and it will literally record overlap section. Then when I'm done, I just hit the pause button. And so it cut out that entire section and add it. What you actually want it to say. This is actually giving you an opportunity to not only record, but edit your podcasts completely free. Now the second way for you to record your podcasts on your phone if you decide to record it via video. So let's say that you want to go to your camera roll. I'm not gonna be able to show you the camera and screen record, but let's say that she wanted to go to your camera roll and you want to hit video and you want to just sit with the camera and just talk and say whatever you want to be on your episodes. After that, you want to stop the video and then you're gonna go to your app store. When you go to your app store, you're going to hit the Search button. And we're going to search MP3 converter. Then we're going to download this MP3 converter. And we'll wait for it to finish downloading. Okay, so now that it has downloaded on my phone, I'm just going to hit Open. We're gonna go through all of this. Do not allow the app to track next, next, next, hit the X button. And so all you do is you hit the Plus button. If you recorded the video from your camera roll, you will hit Import from camera roll. It will ask you if you want to allow it to access your photos. You want to say access all photos. And then I'm just going to take a video. I'm going to hit the Add button. And I'm going to click this video and I'm gonna hit Convert to MP3. So basically go of the how this is a TikTok video that I've experienced and last name. This is just an example of a TikTok video, but you can play the video, make sure that it sounds good to you. And then you just make sure that it's on MP3. And you hit the convert button. After you convert the video to audio, it will give you the option to export. And when you export, you can either transfer it to your email, transfer it to your computer, or save it to your files. And I'm actually going to save it to my files and kinda show you what it's going to look like. So before we move on to the files, I did want to show you that this app has an option to help you edit. It is not free. I was playing around with it to see like, is it free? But it's not free, but it does have a lot of options for you to use for a very cheap price. So you can do noise. This gets rid of background noise. If you select this and you hit Confirm, of course you have to pay for it, for it to actually work and I'll show you their prices. But if you have a lot of the how hissing noises in the background blessing, you can use this to remove that. It literally be either a onetime purchase of 15, 99, $6.40, $9 a month. Well, I think that's the yearly price. And then if you wanna do monthly is $3.49 a month. It also has things like audio compression, equalizer, fading in and fading out, amplifying your vocals. Like these are really good things that you can use to edit your podcasts and make it sound professional. Of course, they are not free, but if you want to sacrifice a little bit of money and go pay for this, it will not only be a good way for you to record, but also edit your podcast and a professional way. Okay, So I just went to my files and found it because my video was like, you know, like a TikTok. It doesn't have a specific name and just say IMG, but this is the guardian of the how a big reason why, sorry, you guys can't hear it because I'm screen recordings as we go, but this is the audio here. We just take this audio editing. But both of these ways are really good. If you either don't have a microphone, don't want a microphone, or can't afford a microphone. You do not need fancy equipment to get started. It is possible for you to start on your phone. So out of both options, you can choose which one you like the best if you want to do video and just convert it into an MP3 or if you want to use your voice memos. But that is all I have for you guys and I'm going to see you in the next video. 14. Anchor Tutorial: Hey everyone. So in today's lesson, I'm going to be teaching you how to record, edit, and host your podcasts all by using the Anchor app. If you do not know what anchor is, it is a free podcast hosting platform that also gives you the ability to record and edit your podcasts all through the app. So first you want to go to your app store. This is for if you want to do it on your phone, but they also have a website. So if you have a computer, you can also do it through your computer. But today we're going to do it on our phone. So we're gonna go to the App Store, we're going to hit search, and then we are going to search anchor. So when you see this pop-up, this is what we're looking for. This is the Anchor app and we're going to hit download. So now that is done downloading, we're just going to hit Open and open the app. And I'm just going to make a new account as an example. So I'm just going to hit sign up with email. And then so after you sign up, it will take you to this page. And this page is to set up your podcast. So it wants you to give your podcasts a name, a profile. So like, let's say e.g. we're going to call it the mindset podcasts. So we'll do the mindset podcast. And then for our URL, we would do anchor dot fm slash the mindset podcasts. And it's taken, if it's taken, it will show you self is taken. You can just tweak it where you can do like, okay. Then you're gonna give your podcasts a description. This is when people first click on your show when they're listening to Spotify or the listening through Apple Music or wherever they are listening. This is the description of what they're going to see pertaining to what your show is about. So you wanna make sure that you make this as detailed as possible. And I'm also going to do a video teaching you how to come up with a description for your show. If you don't have one or if you don't know how. But as of right now I'm just going to put a dot. And then this is where you will upload your cover art. You can search for photos and it will give you a photo to use for your cover art. If you want it to, you can upload one or you can skip. I was trying to show you like if you use one of their photos, you can apply a text. So it will say like the mindset podcasts, you can choose a font. You can choose. After it gets done loading, you can choose a color that can be like your cover art for the time being. And so it gives you the option to download your cover art. But we're not gonna do that. We're just going to hit Continue. The next thing that is going to ask you for is to choose a category. So what is the category of your show? Are you talking about books, design, fashion foods? Is it a business podcast, entrepreneurship, investing, marketing? Is it a comedy? Is it educational? Is it fiction? Since we did mindsets? And I'm just going to scroll through these so you can see the different categories that they have. But since we did mindset, I'm going to go under health and we're going to choose. Actually I changed my mind. I'm gonna go under education and we're going to choose self-improvement because we want to improve our mindset. And for language, you just want to choose the language that your podcast is going to be in. And then we're going to hit Next. So that was the first step to setting up your show. The second thing that you want to do is create episodes. The third thing is set up your podcasts for monetization. And then the fourth thing is distributing your show to get listeners. So to setup episodes, There's a few ways that you can do this. You can actually record your episodes in the Anchor app, or you have to do is hit this tool button at the bottom. And you can hit record. And right here, you can sit on your phone, on your computer and record your entire episode and say exactly what you want to say a word from Word, and create your episode and the Anchor app. So when you're done, you will hit stop. And this is where you can start editing. So you can add background music if you want music playing in the background, you can search music. I think that you can use Apple Music sometimes. I'm not sure, don't quote me right here. You can import music and I'm not going to show you guys my documents, but you can import music if you want to add background music. Another thing that you can do is you can trim. And so at this point, if there's a part that you didn't like, you can hit start here. And so the part before that is going to be cut out. If you want to end right here, you can hit in here and it will cut that out and then you can save it. Let's play around with the enhanced. And right here, you can sit on your phone in your hand. High sound of your audio. If you like it, you will hit Save, and it will save it as a file. So one thing that's interesting about this is let's say that you wanna do like intros. And you want to have like an intro music or introduction. And you can't really record your intro every single time that you record through anchor. So you can upload your intro into the files or you have to do is hit tool, you hit library and you'll hit Import, and you can import your intro. And so you can add your intro to the beginning of the episode and then at your recorded files. So I'm going to record another file just to show you how to do that. So let's say e.g. this is our intro. This is what we want to share before the episode actually starts. And I want this to go before I start talking and getting into the main topic of the episode. Okay, So this is for our episode, every file that you add in this section is going to be in this one episode. So I can take this intro and put it in front of this file. And it will play before we get into the main topic of the episode and looking right here and make sure that you like it when you're falling. Nice maker that also when you want to share. So that's one thing that you can do, and that is how you edit and record your show. Another thing that you can add is you can add sound effects. So let's do like a swoosh sound. I wonder if they have that. Now. Do they have rain? You know what I think these are, I think these are beets and I think I'm looking for sounds. So these are the sound effects. These are like beets. I'm not sure what you will add this in, but you can get creative. But these are what I'm looking for. I'm looking for beats. So Let's say that you want like a sound effect to go between your intro and the main part of your episode. You can add this beat, not this beat, but you can add this sound to your episode and then put it in between here. So after your intro, it will do a sound effect. And then we get into the main topic of the episode. You can also put sound effects like let's say that you wanna do an add break and you want to have some cute little sound letting people know that we're about to get into an ad. You can do that as well. And after you're done with this, are you have to do is hit the your podcast button at the bottom. And this is your episode and it's 3 min. This is where you can edit everything. So you can hit the three dots at the top right here, and then hit Update episode details. This is where you're gonna put your title. I'm sorry, you guys, I cannot type. This is where you're gonna give the description of your episode and what this specific episode is about. If you're doing seasons, you can put it right here and say this is season one, episode three. If you don't want to use this cover art for the episode, you don't have to. And then when you're done, you just hit Publish. Or if you want to schedule your show, like maybe you're recording on Friday and you want it to come out on Monday at 3AM, you can hit Change publishing date and change publishing time. And so you would just hit Monday and you would do three 3AM. And this will be the time that your episode gets released. And I'm just going to save changes. Another thing that I wanted to mention before I move on is that you can actually use anchor to have guessed on your show. So if you want someone to be a guest and you guys are in the same room and you guys are going to be recording virtually. You can hit this under the Record button. You can hit this. Invite friends to join. And when you invite. Okay, sorry you guys. I did not realize that it cut me off, but I was saying that when you invite your friends to join, it will record your conversation and you can use that file and turn it into a podcast episode. So you can literally record regular episodes and you can also record episodes with other people. So another cool thing that you can do and the Anchor app is you can send a link to your listeners and have them send you a voice message. And you can actually add these voice messages to your episode. So maybe if they're leaving a review and you want to share that review on your episode, you can do that. So you will just hit Share voice message and it will give you the link to share with people. This is where you can add music. You can have music and your episodes. Of course, we showed you recording, editing, enter looting sounds. I want to see if I can show you monetization without yes, I can. So when you hit your podcast, if you're struggling to figure out how to get to that, just go back to this page, hit your podcast in one section we'll say episodes. This is where it will have all of the episodes that you create, whether you publish them or you didn't. If you want to do another episode or you have to do is hit the New button and it will take you back to the recording. But next to that, there is this thing called money. And you can learn more and learn how to actually make money from your podcast. Or you can unlock it. And so it's telling you, if you reach 50 listeners, if you get 50 people to listen to your podcast, you can start making money off of your show. And so it gives you tips on how to grow. It'll take you to a blog. You guys can look through this after you sign up and do this on your own time. But it does not matter how many lists and you get. If you're getting like thousands of listeners, if you're getting to listeners, as long as you hit 50, you will be able to put ads on your show, which gives you the ability to make money. The next thing that I want to talk about is analytics. So under the your podcast is going to show you the total place that you have per episode. And then it's going to show you the total place that you have overall. So let's say that overall you have 200 plays, but every episode you're getting like 18 to 20. So that's what that means. And then on the other side of tools you have analytics. Now, I can't show you guys the analytics on this because I did not create an episode. However, I do have an old anchor account and I'm going to log into that and I'm going to show you guys what the analytics look like in my old anchor account so you can get a gist of what they look like. But I think that is everything that you need to know regarding to anchor. After you create your episode, will, after you create your first episode is going to start distributing your podcast to all these different platforms like Spotify, apple Music every big time. Not Apple Music, I'm sorry, Apple podcasts, but all these big time podcast hosting, distribution platforms. But I'm going to log into my old account and show you guys the analytics and I think that's everything that you need to know. Okay, you guys so I logged into my old account. I have not used this account like two years. But this is why your analytics will look like. So I had at the time 760 plays, about 13 plays per episode. They estimated that my audience size was ten. A lot of this stuff is not accurate because like I said, I have not used anchor in over two years. So they don't really have my analytics. The analytics that they have, like look, this is from 2020. Like the analytics that they had is very old. So I can't show you that at the time, these were my top ten episodes. The top ten episodes are your most played episodes. So when I was using them, this was my top ten episodes. And then if you click on Audience, it will show you where your audience is located. So at the time I had people in the United States, I have people in Russia, Germany, Canada, and Nigeria, Venezuela, Singapore, Philippines, Ireland. I'm sorry, I don't know how to pronounce that. I think it's Twine, Kenya, Spain, Brazil. My platforms were Apple Podcasts, overcast, anchor, Spotify, other the age of my audience. These were their ages at the time and the gender. So it gives you a decent amount of analytics. And I do feel like you should choose a platform that gives you good analytics because you really want to know who's listening to you, who's interested in your show, and you can develop your target audience based on who's listening. So these are anchors, analytics, and these are what your analytics are going to look like once you start making episodes. Another thing is money. So I have not used this in the longest of time. But This is the money that I made that I didn't even know that I made. But this is the money that I made from using an anchor add. So I made $7.77. I had $110.50 RPM. And so yeah, this is basically everything that anchor has the offer. And you can literally record, edit, and distribute your show all within your app on your phone. So in the next lesson, I'm going to teach you how to use pod bean to distribute your show. 15. Podbean Recording Tutorial: Okay, you guys, so I wanted to show you a quick way that you can record your podcast using pod bean. And I know you're probably like girl. You are showing us so many different ways to record. I know, but there's so many options out there and I really wanted to just give you all of the options like e.g. if you liked the pod bean tutorial and you want to go with pod bean rather than going with anchor. You knowing how to record through popping is going to help you more than knowing how to record to anchor. Or maybe you want to start with anchor and not popping. Will you knowing how to record with anchor is going to help you more than recording with popping. But anyways, you have to do is go to your App Store, search piping, click on it. So now we're going to open up the popping up. I already downloaded it. And one thing that is really interesting about popping is that every single podcast that is hosted by pod bean is in their apps. So you can find podcasts to listen to that are hosted by, that are hosted by pod bean. One thing that's really interesting about this is that there are obviously people who host podcasts, who have this app, but there are also people who don't host podcasts. And they have this app and this sub-array to your podcast from competition. Because if there's like a podcast show and isn't very popular, but they use anchor or they use bus sprout, or they use audio. Boom, there show is not in this app. So by you having a show on pod bean, if anybody is searching for your category, your show is more likely to pop up because it's separating you from all the competition. So you can hit categories and if you want to listen to like an Investing podcast, you can listen to all the podcast who use pod bean that are investing if you want it to listen to health and fitness, maybe mental health podcasts. These are all the podcasts under pod bean that are in that category. So it's really helping people find your show. But I want to show you how to actually record a podcast episode using piping. So are you wanna do is go to your profile. So when we click on our profile, we're going to hit the recording button at the top. So you can literally record a podcast episode in pod bean directly from your phone. When you hit the record button, it tells you that you have a maximum of 90 min. So you can hit Record and just start talking. And as you're talking, it would tell you the time. You will see like the audio. Moving as you're talking. You can add things so you can add an effect while you're talking. So let's say that you say something or maybe you're doing a show with a co-host and your co-host says something and you don't really like it. So you do this or they say something and it makes you laugh. So you do this. Okay? They say something, or maybe you say something and you really like what you said, so you want to, or possibly also can add in music. However, I do think that you can't add in music while you are recording, so keep that in mind. I think you have to add in music after you're done recording. I'm just trying to show you guys all the things that you can do. So it didn't stop your recording and just posture recording. So let's look at echoes. This is an example of the church echo effect. This is an example. So it is like when you're talking and it's actually recording, you're going to hear this. This is an example of the default echo effect tone. I'm not really sure how to use that you guys know. I am not techie. I try and make things very simple for you because I'm not a tech person. But after you're done recording, you can either play your audio to see how it sounds. You can redo it if you don't like it, or you can edit it. So let's say that you want your show to start at 7 s and you want it to end at 54. Well, now instead of it going from zero to what was it a minute and 2 s, it will go from 8 s to 54 s. Let's say that there was a part of your show that you didn't like and you just want to cut that part out. Oh, oh, okay. I'm sorry, you guys. You will have to actually go to the part that you want to cut out. So you will start, let's say right here, and then n right here. And then we would just hit cut out. And it's going to cut that part out. You guys, I'll be trying to figure out how to do it. You can play it to see how it sounds. You also can save it when you're done and then when you're completely done. Oh, that's cool too. You can import audio you want. So like if there's a part that you want to add on to and you already recorded something, you can import that and then you just hit Save, you come up with a title and boom, that's your recording. And you want to know something that's so interesting. Let's say that you have an intro that you want to add. You can either import the audio and add your intro that way or you can use their intro music if you don't have any of your own. So let's just say we liked. So now we have our intro right before we actually get into the nitty-gritty of our episode. Then we can record our entire episode. We can use our effects. And then when we're done, we have all of the content recorded for our episode. So we could either merge it together where we select both of them and we merge them together. So it's like one entire file. And then we hit the three dots and we export the file and then we upload it. However, we want to upload it. If you want to upload it through the app. If you want to use your desktop or use your Safari or Internet browser and upload it through pod being that way. But pod bean is really cool because they just added this feature. They didn't have this. And trust me, they didn't have this. But they made a way for you to record and edit your entire show. And in my opinion, they have a little bit more than anchor. Anchor has some cool features where you can trim things. You can record, you can invite friends. However, with this, you can add your intro. You can create intro using their stuff. You can literally use affects, tones, echoes, sounds while you're recording. And so you don't have to just record one file and then add a sound that comes in after that file anchor does. This is a good alternative if you don't really have the resources or you don't really want to spend money to get the resources on fancy equipment to start your shell, you can start your show on your phone by using pod bean. And so that is all I have for you and I'm going to see you in the next lesson. 16. Podbean Tutorial: Hey everyone, In this lesson, I'm going to teach you how to host and distribute your podcasts using pod bean. And so the first thing that I want to go over when it comes to pod bean is the pricing. So when we talked about anchor, anchor is completely free. However, pod, bean, they do have a free version, but they also have paid tiers. So what their free version, you have 5 h of storage space. You have up to 100 gb every single month. You cannot do video podcasts. Um, you will have access to their podcasts app in their podcast player on iPhones and Androids, you also have access to embedded players. You will also have access to your own podcast website, which we're going to go over. And I cannot wait to explain that to you because that is something that anchor does not offer. So that's a plus and you have access to it for free distribution to all major platforms. You definitely want that. You can customize and create your own themes. The downside when it comes to the paid version is you cannot monetize your show. Which is sad because it's like if you're trying to make money off your show, even when you're small and you haven't hit like thousands or millions of listeners yet. You cannot monetize your show through ads. But if you do the paid version, you do have access to that. I usually use the unlimited audio plan and I do not pay annually. I pay around $14 a month and I do have access to monetization, but we're gonna go over that. So yeah, even though you don't get all of the bells and whistles, you still get a lot for free. I hope when we were going through this, you read what you get on these plans. And my opinion, I feel like if you're just starting and you don't really want to spin like a lot of money, you will be okay with doing a free plan. The only way that I see free being a problem is if you plan on doing like really long episodes, because you do have 5 h of storage space every single month. Whereas if you get a paid plan, the cheapest one, it will be unlimited. If you want to do video podcasts, then the $29 or technically $39 a month would be the best for you. Or if you want it to start your own network, then you should go with the higher tier. But this is the one that I use, but I want to get into the basic plan and show you that. And so we're going to hit get started. I'm just going to make a new account. So I signed up under a new account because I want to show you what it looks like from the very beginning. So if you have an existing podcasts, like say, e.g. when I first started my podcast, I was with anchor and then I decided to switch and go from anchor to pot beans. So I will hit import existing podcasts and it will just tell you to upload your RSS feed. However, since we are just now starting our podcast, we are going to hit Create a new podcast. Is going to walk you step-by-step on how to set up your podcast. So we're gonna go to setup, is going to ask you to put in a title. So we call it our podcasts, example, the mindset podcast. So I'm going to put that as the title. You want to give a brief description of your show. And what is going to be about. This is what people are going to see when they first come across your show. And so you wanna make sure that your description is great. But we're not going to do a description right now. But there is something else that I want to show you that I love about popping that you cannot get with anchor. So when it comes to your categories, Let's say that you have a podcast that can fit into multiple categories. Like maybe it can fit in self-improvement, but then it also can fit into mental health, but then it also can fit into spirituality. Will pod bean gives you the opportunity to create multiple categories. The first category is going to be like your main category. Let's say we wanna do education. It's self-improvement. But if we feel like our podcast falls into another category, we can hit add additional categories and it will give you a second option. So let's say I'm gonna be teaching people self-improvement, but I'm also going to be mentioning God. So I want to have spirituality. We're going to go down to religion and we're going to hit Christianity. But then let's say that we want to add a, another category. So we'll hit this and then we'll add one more category so we can put our podcast in three different categories. And this is great for marketing because. This is going to help people find your show. So maybe people need your show, but they're not necessarily looking for self-improvement. They're looking for religion, are looking for Christianity. And because you have the ability to not only put your podcasts under self-improvement, but also put it under Christianity, they can find you. So this is really amazing for marketing. And I really suggest that when you create your show, especially if you decide to go with pod bean, that you determine how many categories you can put your show under. And you want to make sure that your show actually falls under that category. Like don't choose a category. Your show has nothing to do with like e.g. we're doing the mindset podcast. We don't want to put our podcast under comedy because it has nothing to do with comedy. So you wanna make sure that the categories that you're choosing actually aligns with the topic of your show. So the downside with pod bean that I actually do like about anchor, if you watch my anchor tutorial, is that anchor actually help you create your own cover arts. These are very basic. I don't recommend you launching a show with these. However, if you go and you get your cover art created by somebody else or you create it, you can actually upload it right here. So these are the basic things that you need to start your show. You have the title, the description, your category, your cover art. We hit more options. Sorry you guys. This is the email that I use. But you actually have the option to create your own personal website, you LR. So I'm going to put the mindset podcasts. And if it's available, it will stay green. If it's not available. You see how it popped through apoptosis. Read for a moment. That is what it's gonna do. So under author or owner, this is where you want to put your name. This is where people want to know host. The host tool owns this podcast. Who does this belong to? And so you want to put your name. You want to leave that it is copyrighted and all rights are reserved. This is where you can put your timeframe. Okay, so country is you just saying that you want to reach people globally, but the timeframe this is not my timeframe. I'm actually GMT dash 50.00 right here, Eastern time. So this is like when you are posting episodes or you're scheduling for episodes to come out, they are actually posting at the time that you wanted to come out because if I left it at GMT zero dash four, it will be an hour behind. So like e.g. I. Post my episodes at 05:00 A.M. they would've been getting posted at 06:00 A.M. I think. Yeah, I think they would have been getting posted at 06:00 A.M. so we want to make sure that the time zone is the time zone that we are actually in. Next, we're going to do the sorting of our episodes. So you obviously want the newest episodes that you've released to show up first and the oldest ones to be at the bottom episode download link. This is, I'm sorry, you can't do this on a free one. But also on the free one. You cannot remove the popping brand. But you still have a lot of great options when it comes to, you know, pod bean. So I might have to actually log into my pod bean to show you the dashboard because like I did with anchor, because I'm doing a new account and I have not published an episode is not going to show what it normally shows. So I don't want to like actually launched this because this is just an example. But I want to see if it will show me anything else. So when you actually release episodes, this is where you will see your episodes if you want to create new episodes. This is where you go. You can choose files. Select files from another account, or are they okay, they don't give you that option on a free version, I'm sorry. But it is telling you that on a free version you have a five hour limits. So keep that in mind. The distribution is where you get your website. So they give you automatic websites. And you can customize this. You don't have to leave it like this, but this is what your website will look like. Now. They have a lot of different themes from you to choose from. Like if you like this one, you can have your website looked like this. And your website basically has like the name of your podcast or cover art, all of your episodes, what it's about. It's a place outside of like Apple podcasts, Spotify, where people can literally access all of your material. So this is really cool. Anchor does not have this. They do have a website, but you cannot like customize it, choose different things. So that's really interesting about it. So the podcast apps, this is where you're going to connect your show to all of the major podcast platforms. So Apple Podcast, you would just hit the plus sign. And it will show you how to connect your show and submit it to Apple and then put your URL and Apple's Podcasts and then you will save it. And so it kinda makes it really easy because I will tell you that when I first started my podcast, I did it through anchor and I had some manually figure out how to submit my show to certain places. So like Amazon music, I had to manually do that. I had to manually submit my show to Pandora. And they made this very easy, like this is Amazon music. You don't have to Google how to do it in, try and find a blog teaching you step-by-step. They make it easy for you to actually do it in pod bean. So I really appreciate that. And this is how you connect your show to all of the major podcast hosting distribution platforms. So when it comes to social share, this is if you want to set up an automation where every time you release a new episode, it automatically shares that episode on your social media, so it will automatically share it on Facebook, Twitter, LinkedIn, YouTube. They also have a way if you sign up for videos, where you can actually publish your video content on YouTube through pod bean. So that's really cool too. If you want to connect any of your socials, you would just hit the plus sign and then it will show you how. So the embedded player is, if you want to have your playlist of your episodes embedded on another website, that's not your website through poppy. And let's say that you have a website through Shopify or Wix. And you really want to have your podcast on your website. They have a way for you to embed your podcasts where people can go to your website and they can literally listen to your episodes on your website. So that's really cool. And then it also helps you customize it where you can change the colors, you can change the theme is really, really cool. And all you have to do is copy this code and put it in your website and it will pop up. So I would show you statistics. These are your analytics, but because you do not have any episode, is not going to show any analytics. But basically, one thing that I like about pod bean is that their analytics are a lot more intense than anchors. Anchors just show you your overall total plays. They give you an estimate of your audience size based on how many people listen every single episode. They do show you things like the country, the ages of people, but popping just goes a little bit deeper. So if you did do episodes and you did have actual analytics, it will show you how many people listened to your episode or how many people listened to your podcast yesterday? How many people have listened in the last seven days? How many people have listened in the last 30 days, and how many people have listened overall. This will give you a little bit more insight on how engaged people are on your podcast, how many people are tuning in every single day? They also have a chart which will show you like e.g. it will say Monday you got this amount of listens. Tuesday, you got this amount of listens. Wednesday you got this amount of listens. It also breaks it down by week. The first week of the month, you got this amount of listens. The second week of the month you got this amount of lessons. Like it goes really, really deep. Okay. I don't know. Maybe they give him a fake analytics because it's a sample chart. I'm sorry you guys, but I was like Wait a minute. But like anchor, it also shows you where people are listening from. And I'm not being biased, but I actually like pod beans analytics a lot better than anchor because I want to show you something. It shows you how many people are listening to you and the world. So you have people listening in the United States, you have people listening in the United Kingdom you have people listening. And Canada, Australia, Germany. But guess what? If you switch from world and you hit United States, it's telling you how many people are listening in every single state. That is a lot more. Insight than anchor gives you. So now I know where my audience are. Now, I know that they're in Washington. Now. I know that they're in Indiana, or Georgia or Hawaii. And you know, this is really good because let's say that she wanted to do a tour and maybe you want it to travel throughout the United States to go and spend time with your friends and do live shows. Well, if you know where exactly your audience is, this will help you understand where you should travel. Well, now you know that when you go on tour, you need to be going to Washington first. You need to be going to Indiana, Georgia, Hawaii because that is where your people is. It don't just stop at the United States. They break down everywhere. It breaks down Canada. Where is telling you where your most listened people are? And Canada it breaks down Australia, it breaks down Sweden. So if you wanted to go globally and you want it to go on a tour globally. Now you know where you need to go. Let's say that you wanted to run ads and you need that people's locations because you want to reach these people in a better way or in a more advanced way now you know where they're located. So I really, really, really love pod beans analytics because they go a lot deeper than anchor. And that was one of the reasons why I switched. I do love anchor because they're free. They make it really easy for you to get started for free. But I do think that pod bean is worth it because it's a little bit deeper than anchor. And we're not even done. Not only does pot being breakdown the states of where your listeners are, but it also helps you understand the time of day that people are listening to you. So you see these dark green sections. If you hover over it, it will say Sunday at 12:00 A.M. you got 5,400 listens. Friday at 3AM. You got 7,500 listens. Friday at 04:00 A.M. You got 6,000 listens, like it's telling you your most listened days are Fridays and Sundays. These are where things are like really, really lit up. And this was one of my favorite things when I switched to popping because it's so amazing to know when people are listening to you, what time they're listening to you because maybe it will help you where maybe you were releasing episodes on Friday at midnight. But now you realize you need to release episodes on Wednesday at 05:00 P.M. so it gives you a lot more insight. Now, over here you have your download sources. This is telling you where your listeners are tuning in from. Most of your listeners, 36.8 per cent of your listeners are tuning in from the pod bean app. 26.38 of them are listening from Apple. 20% is listening from iTunes, 16% are listening from Chrome. So this is telling you where your audience is listening. Honestly anchor has done this too, so they go hand in hand with that. It also shows you your most downloaded episode, your top ten most downloaded episodes, not overall before the month. So Episode one was the most downloaded episode for February. Episode two was the second, episode three was the third. So you can literally get this an anchor or pod bean. But I do like this because it's telling you what your audience like. Which episodes are they really engaging in? Which episodes are they really liking, and which episodes are they not? Because it will help you understand which episode and what topics you need to do more of, and what topics you need to do less of. You really want to pay attention to this no matter what hosting platform you got with? I do not know what user retention is. They do have this. This has something to do with people who listened in the pod bean app. And so, yeah, that's cool I guess, but I don't really pay attention to that. But I did hover over it doesn't because you want to pause and read it. And if you feel like that will be beneficial to you, I don't I don't pay attention to it. I don't look at it. But it's there. So yeah. So this is where I was saying that it gives you a breakdown of how many people are listening to your podcast every single day. So you can see how many people listened on February 1. How many people listen on January 31st? Like how many people listened at the beginning of the month? How many people listened on January 3rd, like is giving you an entire breakdown. And to me, I just feel like the analytics are one of the best things about pod bean. They go so deep and so intense. Like you will literally know so much about your show and who's listening just from their analytics. Then they do have another section. Where you can see your episodes. Oh yeah, they don't have this on a free version, but usually it will break down like you're most listened episodes here as well. So that's another place for you to see it. So basically this is everything that popping has to offer. One thing that I do like about poverty and that you're not going to see because I don't have any episodes up. Is that when you're on your dashboard, it will have a list of all your recent episodes, right? So like the top five recent episodes you did, and it will show you how many people listened in the first week. You can see like how many people are listening when you first put the episode out and how many people are coming to listen afterwards. So maybe they're listening three weeks later or they're listening two weeks later. Like it just goes so deep and I just loved that. Another thing about pot being that I love. And I'm kinda sad because I didn't realize that you can get this on the free version. But if you do any of the paid plans, you can do automatic sponsorships. So I might log into my account to show you what that looks like. But I'm going to pause, I'm going to log into my account and I'm going to show you what that looks like. Okay, so now we are in my pod being okay, so now we are in my pod bean account, please excuse all of my draft episodes. I like to pre-plan my episodes before I actually do them. That's why I have so many drafts. But if you notice because I'm on a paid plan, there is this section right here caught set at time slots. And so it's basically like if you hit it, okay. So you can select a time, right? And in that timeframe, pod bean will play a commercial. And so you will be getting paid from a sponsor, from an automatic sponsor for everyone who listens to that episode and everyone who listens to that commercial. So have you ever listened to a podcast? And as soon as you hit play, there's like a commercial. It sounds like something that should be on TV is like an ad. It's a commercial, is not even the person who's hosting the show doing the ad is like a legit commercial. They have automatic sponsors in their episodes. And if you want it to be where As soon as your show starts, before you even get to your intro, before you even get into your topic. The first thing your audience is going to here is an ad or a commercial. Then you would select a pre row. So all you do is you hit an episode and you will hit pre-roll. So at the very beginning of the episode, it's going to play an ad. Now, amid row is the middle of the episode. So if you look at the middle of this specific episode at 15 min and 54 s, I am giving them permission to run an ad to run a commercial. And I'm getting paid for that commercial. Also at the end of the episode, when everything is over, when all of my content has been delivered, there's this thing called a post row add. And that is an ad that's closing out the show. And so for my episodes, I like to do mid row and post role. And if you are on par beans paid plan, you have the option to put these in your episodes. See, when we were on anchor, Do you remember when it said that you had to, I think get 50 listens before you can start getting ads with pod bean. That does not matter. All you have to do is be on their pay plan. Your very first episode, you can put commercials and ads spots in that episode and you will be getting paid from everyone who listens. If your podcast goes viral and you get thousands of people to listen, you're gonna be making money off of that. You don't have to wait and do wait 30 days and do your listenership after 30 days and then find a sponsor and then wait for them to pay you and then create your own ad. It's all set up for you. And that is one thing that I absolutely love about pod bean. I'm trying to think, since I'm in my account, is there anything else that I want to show you that I could not show you on the free version. One thing that I do want to show you is plug-ins. I'm not sure if they have this on the free version. I'm going to log back into the free version to see. But you can actually plug things into your popping account to help grow your show. So you can plug in as CEO Meta tags. This makes it very easy for you to manage your SEO titles, keywords, and descriptions for your podcast website that they provide for you. You can plug in Google Analytics. This gives you insight into your podcasts, site traffic and marketing efforts. You can hit get more plug-ins and it will show you all these things that you can plug in to your pot being account. So you can plug in Dropbox, episode tags, Mail, Chimp. We already went over those. Some of these, I don't even know what they are, but you can make an account and play with them. Effects for your voice, Zapier. They have like a lot of different plugins and you can also search plugins if you want to find more. But there is one thing that I want to show you and it's not necessarily on my desktop. It is something that they add it to the pod bean app. And so the second part of this video, I want to show you how to record, edit, and host your show simply by using the pod bean app. And so we're gonna get into that. 17. Audacity Tutorial : Hey everyone, welcome to lesson eight of the starting a podcast for beginners course. So in this lesson, I'm going to be teaching you how you can edit your podcast using Audacity. So the first thing that you wanna do is you want to record your audio. If you record your audio using something else and you just want to insert files, all you have to do is go up here to File. You'll hit Import, and then you'll hit audio. And it'll take you to your files and you can just click on one and it will automatically import that audio for you. If you're not importing files and you want to record your audio in Audacity, you have to do is open Audacity makes sure that it has the microphone that you desire to use connected. So right now, it has it as my webcam which I wouldn't use. I would want it to use wrote caster Pro, so I will click that and then all you have to do is click the record button and it's going to record everything that you are saying and you can record your entire podcast episode in Audacity. So let's edit this example audio. We're going to play it back. All you have to do is start from where you want to play from. So you can start in the middle or you can come all the way to the beginning and click on it and it will play it from the beginning. Click the record button and it's going to record everything that you are saying and you can record your entire podcast episode in Audacity. The next thing that you wanna do when you're editing your audio is you want to remove any and all background noise that's in the audio. So all you have to do is I like to zoom in. Well, not that much, but I like to zoom in a little bit to see it a little bit more clearly. I'm going to take a portion of the audio that's empty. It's not me talking, it's silence. So like these little shapes right here shows that this is where you were talking in the audio and you see the lines where it's kinda just like clear and it's just a straight line that is representing where you were silent. So you want to highlight a portion where you were silent. You're gonna go up to effects. You're going to hit noise reduction and you're going to click Get Noise Profile. This is going to help audacity take this portion of the audio and determined in your entire audio what sounds exactly like this portion and it's going to cut that out. If you want it to cut out the audio, you have to highlight the entire clip. We're gonna go back to Effect, go back to noise reduction. You can set your sensitivities level how much reduction you want. You can kind of play around with this. You can preview it to see how it works. But every now and then we'll give you a break. And then when you're satisfied with it, you just hit. Okay. And it has removed all background noise from your audio. So the next thing I want to show you how to do is cut out and unwanted clip. So let's say that there's a part of your audio where you messed up. Maybe you took a very long pause and you just don't really like it and you want to cut that portion of the episode out. All you have to do, let's say that you want to cut out right here to right here. So you want to cut out this part. So this part, all you have to do is click where you want to cut out. So we clicked right here. And then we're going to drag it to the part that we want it to end. And on your keyboard, or you have to do is hit Delete, and it will delete that portion of the episode. So if you mess up when you're recording, if you want to cut out some points where you're saying or you're taking long pauses. That is how you will cut out that clip. And I'm going to undo it because I want to show you something else. Let's say that you messed up on apart, but she wanted to replace that clip with another clip. So basically you want to cut out this portion and add in another audio to replace and put right there. Instead of hitting delete on your keyboard, you will come up here to Edit. And you will come all the way down to where it says clip boundaries. And we're going to hit Split new, and it's going to split that clip. And then you can just highlight this entire clip and delete it. So this is how you clip that portion of your audio where let's say you want to replace it with something else. You can just click right here. And then you hit record is going to start recording right here. Sorry, I didn't hit stop. I hit Record again, but then you would just hit stop and then this part will replace that part. So that's how you do that. The next thing that I want to teach you how to do is add intro and outro music to your audio. This will be good for if you want to have cute little segments and your show. If you want to add the introduction into your show, or if you want to add the outro to your show, you have to do is go up here to Files. You hit Import and you're going to add music. Want to ask the clip is going to add it underneath your original audio. And so we're just going to pull this portion right here, and then we're going to delete the rest. So we just had to delete the rest. All you gotta do is highlight it and then just hit delete. And we just have the beginning of our audio. Let's say we want our music to come in before our audio. All we're gonna do is we're going to come up here to this section and we're going to hit, this is a time shift tool or you can hit F5. You hit this. And then you're going to hover above your original audio and you're going to slide it over to after your intro is done playing. I'm going to zoom in here a little bit. And this is what it was. It was click, the Record was started from right here. Click. Okay. So let's say that we want our intro to fade in where it's not just popping in like this. All we have to do is come back up here and we're going to come to this tool. This is the envelop tool or you can hit F2. And we're gonna take our mouse and we're going to hover over the beginning of the audio and we're just going to click on it. Then we're going to hover over another portion and we're going to click on that. And then we'll hover over another portion and we'll click on that. So we're going to have this fade in and in order for it to Fe and we need it to start very low. And then we take this portion and just kinda make it fade in a little bit, you know. So like and keep in mind you don't have to do all your fades. You're fading in, in the beginning. You can kinda like pull one right here and I put another one right there and then put another one all the way over here. But this is what it would sound like. So let's say that we want to make it fade in a little bit slower. So we're going to undo these fate points. And I'm going to zoom out a little bit more. And so we'll make our fade points like here. So this one is going to fade in down here. Then this one is going to start fading right here. And this is what that would sound like. If you feel like it sounds too loud, you can always come down here and you can adjust the volume. So right now the gain is at zero, but you can take it down to like 0.60, 0.10, 0.20. You can always adjust the gain. Let's say that you want the music to fade out. Well, all you have to do is create more points. Oops, sorry. Create more points. And instead of it fading in going from nothing to going up, it will go from the top to going down. And then we want it to almost completely fade out. Oops, I do that twice. Okay. I'm sorry. I think I did it twice. So this is how it will sound. Click the Record. And that is how you can have music fading in and fading out. And like I said, this will be amazing for your intro, for your outro, or four segments that you want to put in your show. If you want to use it for like an altro, obviously you wouldn't, you wouldn't want the music coming in and then your audio playing. So you have to do is go back to this tool, the time shift tool. And you would just put your audio, let's say right here. And you will have your music fading in. And then your audio is going to be talking record button and it's going to record everything that you are saying. And you can record your entire podcasts are actually want to shift it over a little bit so you can kinda see how it sounds for your audio fading out. Click the record button and it's going to record everything that you are saying. And you can record your entire podcast episode in Audacity. And so that is how you can have music or Eclipse or whatever fading in to your podcast episodes. The next thing that I want to show you how to do is add in another clip to your show. So I'm going to delete this. So let's say that you have an entirely new clip. Let's say that you only record at one portion of your episode and then you record it the other portion later. And you want to combine the clips. So all you have to do is you have to come up, two files go down to import and you add in a clip. I'm trying to see if I have like another clip. So let's just add in this clip right here. You see where this yellow line is. This is telling you that this is where your first clip is stopping and this is where your second clip is beginning. And so is no cuts, is no silence is going to naturally flow from the first clip to the second clip. And so that's how you can add multiple tracks and multiple audio tracks to your episodes. The next thing that I want to show you is how to add another track that you record. So this might be a track that you didn't previously or pre-recorded, but maybe you record it this first track and then you stop and then you want to go from here. So you would just hit, go back to this tool. This is called the selection tool, or you can hit F1, go back to where it has that first-line and you're going to click on that line and then you're going to hit Record and then it will start recording from where you stopped. And so this is helpful for if you mess up while you're recording and you want to cut a portion out and then record after that portion. This is helpful if you recorded a portion of your episode in advance and then you want to come back and record the end. This is just helpful for so many different things. And so this is how you can edit your podcasts. Udacity, it's very easy. Audacity is the only editing podcasts software that I've been using since I started. And I've had my podcasts for almost three years, and I have no knowledge in texts. So if I can figure it out, you can figure it out. These are the only tools that I use to edit my show and I have impacted thousands of people. And so in the next lesson, I am going to teach you how you can mark it before and after your show. And I will see you there. 18. Marketing Before The Show: Hey everyone, welcome to lesson ten, part two of this, starting a podcast for beginners course. So in this lesson, I'm going to be teaching you how to mark it before your show. I want you to understand how important marketing is when it comes to your podcast. When I first started my podcast, I spent the majority of my time just creating my show and not marketing my show. And I was wondering why no one was listening to it. I signed up for a course. And in that course, the host said something that stuck to me and I want to share it with you. They said, you can have the best product in the world. You can have the best show in the world. But if no one knows that it exists, then no one is going to buy it, then no one is going to listen to you. I want you to understand how important marketing is when it comes to your podcast, it is the glue to your show success. And it's important for you to have a marketing strategy before you release your show, not after, but before. And a big mistake that many new podcasters make is just launching your show. And for those of you who do not know what a launch is, a launch as a surprise drop is when you have something new and instead of telling people in advance, you surprise them with it. And in my experience and in my opinion, launching almost never works, especially when people don't know who you are. When they don't know who you are, they're not going to be excited. Drop everything, and listened to your podcast because they don't even know who you are. Yes, your POC has might be intriguing. Yes, your podcast might be something that they feel like they need, but they don't know you. So why are they dropping everything at the last minute to come listen to you? It's not going to work. Instead of launching your podcast, you gotta learn how to create a strategic marketing strategy that builds trust and anticipation with your audience. You have to create a plan to get your audience excited before your show even drops. The best way to get your audience excited is by building anticipation. And you can do this in three different ways. Way. Number one is by showing the behind the scenes process. This is a good way to build not only anticipation, but trust with your audience. This helps your audience to actually see that you're working on the show. And that's going to intrigue them, that's going to get them excited to see the final product is going to make them want to see, the end result is going to make them want to see the launch is going to make them want to be there to witness the release. And for you to show the behind the scenes, all you have to do is show the process of you building Your Show. You can show them, you making your cover art. You can show them you recording your episode, you can show them you're editing. You can show them you in the studio getting ready to record. You can show them you formatting your show. You can show them, you writing out the topics that you plan to discuss when the show was released. Show them the behind the scene process. You can make videos of you setting up your equipment. If you decide to do equipment where you want to do a microphone, take a picture of your microphone and a picture of your laptop and show them, Hey, I'm setting up the process for my show. Show them the behind the scenes process and watch how they get excited on top of showing them what happens behind the scenes. Another thing that you can show them to build and since the patient is, you can do sneak peeks. Sneak peeks are a great way to give people a preview of what they're going to get when they listen to you. This is going to help people get a feel of your style. This is going to help people get a feel of how you articulate your messages. This is going to help people have that connection with you from jump. And this is going to help them make a decision before your show even comes out of if they're interested. If they're willing to listen by showing sneak peeks, you can actually get your audience excited. Were there checking your page every single day, waiting for you to say, Hey, I finally dropped the show. Show them sneak peeks of your show, give them a preview. Some of the best way to show them sneak peeks is by showing them the topics that she plans to talk about on your show. You can show them some of the tips and advice that you're going to be giving on your show. And when you show them that, tell them how you're gonna be going a lot more in depth on these tips and your show. You can release a trailer. You can actually pull a bunch of clips from the episodes that you already recorded and literally turn it into a trailer where they get all these clips of what you're talking about and it's getting them excited. Or you can do a preview of the episode. Or maybe you recorded an episode and you give them a preview where you pull maybe 3 min or 5 min and you release it early so that they get a feel of what your episodes are gonna be like. Well, those are sneak peeks and sneak peeks build anticipation. Sneak peeks get people excited to listen to you. And this kinda goes along with it. But the next thing that you can do, as many clips, if you record a few episodes before you release your show, you can pull a short clip, maybe a 30-second clip from that episode and post it on social media. And when you post it on social media, you also want to make sure that you have a call to action at the end of the clip. Don't just post the clip and just ask them to like it makes sure that the call to action is, hey, I have a podcast coming out. So if you want more, follow me, join my waitlist. Join my waitlist on my email list so that I can send you an email when the show was finally released. Have some type of call to action at the end. Do what you have to do before you release your show. So Bill anticipation and get people excited for you. So after you have the plan of how to build anticipation and get people excited, the next thing that you have to do is go to where your audience is. Like I said before, marketing is one of the most important parts of podcasting because you can have the greatest show in the world. But if no one knows that it exists in your show is going to fail. And podcasting is not like YouTube, where YouTube, YouTube suggests videos to you. It can be videos does not even that popular, and YouTube is throwing them on your feed and suggesting them to you. When people search something on YouTube, your video can pop up. But with podcasting is not like that. If you want people to know that your pack has exists, you literally have to tell them. They have to find out from you That's your POC has exist because it's not going to just pop up on their feed. And so you have to be very strategic with where you mark it. And it's important that you do not follow the trends. There's a lot of people who would tell you get on TikTok because TikTok is trending right now. But my question to you is, what if your audience isn't on TikTok? You don't need to go to the platforms that's trending. You need to go where your audience is. And so I wanna give you a few examples of what I'm talking about. So let's say that you want to target children ages five to ten. Well, I'm going to tell you that children are not on Facebook and children are not on Instagram. They spend majority of their time on YouTube and TikTok. So it will be extremely pointless for you to promote on Facebook or for you to promote on Instagram because that's not what children are. So the platform that you choose needs to make sense with where your audience is. Let's go over another example. Let's say that you want to target people who are ages 55 to 71. I'm going to tell you that a lot of older senior people are not on TikTok, but they do spend a lot of their time on Facebook. So if you follow the trends where everyone is telling you get on TikTok because that's where it's, everything is popping right now. You're not going to find your audience. There are some older people on TikTok, but it's not a lot of them. So you're not going to find your audience. You need to spend more of your time on Facebook, then you need to spend on TikTok. Another example. Let's say that you want to target young adults ages 20 to 35. A lot of young people, young adults use Instagram, TikTok or Twitter. And that's where you need to be. You need to focus on Instagram, TikTok. Don't focus on YouTube, don't focus on Facebook, don't focus on these other platforms. Focus on those platforms because that is where your audience is. My last example, because I really want to make sure that this makes sense to you. Let's say that you want to target successful people. People who are making six figures or more, or a lot of successful people spend majority of their time on LinkedIn and Twitter. You jumping on TikTok is not going to be the answer to your marketing strategy. Instead of jumping on the trends, you need to go back to your target audience. Remember the lesson where we had you define your target audience. Look at who you said you want to target and ask yourself, where are those people? And you need to be building anticipation where those people are. So go to where your target audiences. Build anticipation and watch how you're showing your community starts growing before you even released. And in part two, I'm going to show you how to market after you finally released your show to ensure that it keeps growing. And I will see you there. 19. Marketing After The Show: Hey everyone, welcome to lesson ten, part two of this, starting a podcast for beginners course. So in this lesson, I'm going to teach you how to mark it after you release your podcast show. So like I said in the last lesson, marketing is literally the foundation of your show. If people do not know that your show exist, then I'm not going to listen to it. And so if you follow the steps and the last lesson, then you should already be seeing listenership and growth before you even release your show. But you also have to create a marketing plan and a marketing strategy to keep people listening to you and grow your community after you released, because that's how you become successful and the best way to do that is by creating engagement. One thing that I learned is that people love feeling like they're part of something. You want to keep your audience engaged and you want to make your audience feel like they are a part of your show, like they are a part of your community. Like you care about them and that's going to keep them coming back for more. And then you're going to start experiencing word of mouth marketing where people are telling other people about you, you're literally getting growth from word of mouth. And so the best way to create engagement is you can do a release party. A release party is a great way to connect with your audience and make sure that the people that you've already reached actually tune in and listen when you release the show, because you've already done the work and create it your audience first. When you decide to launch your show, you can have a release party where you and your audience come together and listen to your first episode together. And then the next thing that you can do is create a private community. A private community is a great way your audience to not only connect with you, but to connect with each other where now we're in a community now, it doesn't feel like I'm just listening to this podcast. I feel like I know you because I'm actually connecting with you. Then I feel like I know this whole brand because I'm connecting with everyone else who listens to you. We have now created a community and we can connect with each other on a deeper level. This is going to help people to get to know people who have the similar struggles as them, who have a similar mindset as them who has similar ambitions as, as them who has similar goals as them. Creating a community is great to attract engagement for your show. And honestly, if you decide to do the release party when you create a private community, this is where you can have your audience come and congregate together. So listen to your show. We're after they listen, they're giving insight and they're giving their opinions about the episode in your community. They're discussing it. They're talking to each other about it. They're talking about how they like it. This can be where you guys come together to have your release party. Then the next thing that you can do is you can send out a quiz. This is a great way to create engagement with your audience. You can ask them to do a quiz or a survey, asking them questions about your show and how you like it. You can actually send out this quiz and your community. You can actually create the quiz in your community. Or if you don't want to do it that way, you can send it out and your email list. And so if you want an email list, but you don't really know how to get people on it, put them in your community, and then create a lead magnet. And the lead magnet can be anything from a class, a paid product, a PDF, e-book. It can be anything, but if you wanna do it via e-mail, then I suggest creating a lead magnet and pulling people's emails and then sending out that quiz to them. But all of these things you can actually put together, you can create your community, have a release party, make your release party in your community. And then after the episode has released, you send out a quiz in your community and got them to engage in like three different ways. It's like an all-in-one. And this is going to help your podcast grow. But on top of creating engagement, and you also want to focus on reaching new people, meaning reaching people who haven't heard about you yet. And the best way to do that is by repurposing content. When you get in front of new people and you are adding value to their lives is going to be a no brainer for them to come and connect with you to come and see what you're about to come and see what you have to offer. And so the easiest way for you to do this is to repurpose your content. Take the content that you talked about in your podcast episode and re-purpose it into emails. Maybe there are people who are on your email list. And they have never listened to your podcast. Maybe they never even heard of your podcast because they just got on your email list. And so when you release a new episode, you can actually e-mail your list talking about the episode, breaking it down, telling them to click the link. So listen to the full thing if they want more, you can do this after every single episode. You also can pull like a tip or say you said something motivational and your episode, you can pull that and you can turn that into an e-mail where you say the exact same thing, just in the form of an e-mail and you tell them, Hey, this is what we talked about on the podcast today. If you want more, go listen to the full episode. So I'm marketing by repurposing my content. Another thing that you can do is short clips. We talked about short clips for before you release your show, but you want to continue doing short clips after you release your show. Keep pulling clips from your episodes and posting them on social media, giving people previews and sneak peeks of what they're going to get. Because you never know, maybe the clip that you post it from episode one didn't intrigue them. But then they see in the clip that you posted from Episode seven, and they're like, Hey, now I wanna go give this a listen. Now, you posting that clip, you converted that person into a listener. And now you convert it that person into a loyal member of your community. So repurpose your content by pulling clips and posting them online. Another thing that you can do is if you're giving tips or you're giving insight and your podcast episodes for that tip, pull that piece of insight and post it on social media. Tell them that this is what you mentioned in your episode. Basically do the same thing that you did for the e-mails. And instead of putting it in the e-mail, you just post it on social media. And this is going to help people where maybe they didn't want to listen to your podcast, maybe they didn't really know what you were about. But after seeing your posts, they're intrigued and are like, I want to go and I wanna go see what they're talking about. When you do this, it's important that you don't give them too much to the point where they feel like they don't want to listen, like you didn't gave them everything you said an episode and they feel like, well, now I don't need to listen. You want to give them just enough to intrigue them. But not enough to the point where they feel like they want more and they need to come back to you and I need to go check you out to see how to get what you're talking about. So remember you want to create engagement, to keep your audience engaged and keep them listening to you. In order to reach new people, you want to repurpose your content through emails, clips, and posting tips and insight on social media and the best way to grow your audience, to grow your show, to get in front of new people. Especially get in front of new people who maybe don't know that you exist or that your show exists is by collaborative marketing. Collaborative marketing is a great strategy that a lot of people overlook. This is the easiest way to grow your audience because you are getting in front of someone else's audience. Someone else who has took the time to build the audience, who has took the time to congregate all the people that you need and put them in one space and make it easy for you to get in front of them. And so you want to start collaborating with other people. But you wanna make sure that you are collaborating with people who have a similar audience as you. So if you're doing sports and then they're doing fashion, then what's the point of collaborating? You'll have two different audiences. But they need to be in the same space. They need to have an audience who will actually here you were you getting in front of them and they're like, I'm ready to go listen to that person too. I want to see what that person is about to. And so when you find people who have these similar audiences, you want to go and you want to ask them, can you collaborate? You want to ask them, Can you come on their podcast? I've been listening to people give advice about marketing and marketing your podcast. And a lot of people will tell you that you need to ask them to come and be a guest on your podcast. But to me, I feel like that defeats the purpose. And the reason why is because when you interview someone, you step into the role of just being a host and that person who is being interviewed stepped into the role of being the expert. And people like experts, people like the person who was talking, people like the person who was giving insight. People like the person who has the knowledge, who knows what they're talking about. And they don't really care for the host because the only thing that you're doing is asking the questions. And so if people are coming to your show because you're constantly coming and bringing people on as guests. The reason why they're not saying is because you're the host. You're not doing anything outside of asking questions and you're not adding any value to these people's lives. And so guess what? When that gets leaves, so does their audience, because they didn't get anything from you. When they listened to that episode. So I feel like you need to ask to go on their podcast where you can step into the role of an expert. Where you people can see that you have wisdom and you have insight. And when they listened to that episode, now they're intrigued. Now they want more because you did more than just ask questions. And they want to come and see what your show is about. The, let's say that you find people and they have similar audiences as you, but they don't have a podcast, then I will suggest asking them like if they're hosting an event, can you be a speaker at their event? If they're hosting a summit, Can you speak at their stomach when you find people who have a similar audience, find a way to get in front of them, find a way to collaborate with them, find a way to connect with them. And I do want you to remember that when you reach out to these people for collaborations, I don't want you to just be a taker. I want you to be a giver. When you reach out to them, I want you to think of what you can give them in return. How is this collaboration going to benefit them? Because it needs to be a win-win situation. It doesn't need to be you taking advantage of them just because you see that they did the hard work and they got the audience and you just want to reap the benefits. How can this benefit them the same way that it's benefiting you? And that's going to open their eyes and make them more willing to work with you and collaborate with you if they feel like they're getting something in return. So let's say that they don't have a podcast. And you ask, hey, can I come and be a speaker at your event? And I'll speak at your event, but then I'll let you come and get on my podcast and you can be a guest on my show. So now what's the win-win situation? Don't be a taker. Be a giver. Approach these people thinking about what you can give them in return. So my strategy to help you market your show after you release, as you need to collaborate with people who have similar audiences, get in front of their audiences so that you can reach new people, then repurpose your content, starts sending out emails to these new people. Start posting short clips online. Start posting clips and showing your insight and giving tips and proving yourself as an expert when you get in front of these people, repurpose your content. And then with the people who are already in your space. Create engagement, keep them engaged, put them in a community, have released parties, survey them and ask them questions about how they like your show. And this is going to set you up to see success. Or you're not releasing podcast content. Just for the fun of it. You are impacting, you are growing, you are becoming successful. And so in the next lesson, I'm going to teach you how to use AI to make your podcasting journey easier for you. And I will see you there. 20. AI Tool For Podcasting: Hey guys. So I wanted to jump on here really quick and show you a tool that you can use to make pod casting 1 million times easier for you. Honestly, I just came across this tool and I started using it within my business. And I had a thought like, why not add it to the course? I feel like so many people might be able to benefit from this. It might give you an easier start. And this tool is called a Canva. If you heard about Canva, canva is a site that you can use to do anything. You can write documents, you can create presentations, you can create courses, you can TikTok videos, you can do graphics, you can literally do anything and they just include it and add it, this thing called AI to their site. And so if you go under documents, you can use this thing called the magic tool. So you see how there's a plus sign right here. You hit that and you hit magic, right? And you insert anything. And it will automatically generate a topic for you. So the first thing that I want to help you use this tool to do is to create content for your episodes. Now, I know that a lot of us, especially when we've been podcasting for so long, we run out of ideas of what to talk about, right? And we kinda fit. We need a little bit of help and a little bit of insight on what our next episode should be about. Well, let's say that we were doing a podcast about relationships and we wanted to help people help people have healthier relationships. Well, you can put something in this magic riding area where you can say. So we're gonna put the top ten ways to build healthy relationships. Did I spell that wrong? Yes, I'm sorry. And then we just hit Enter and it's going to generate this for us. The top ten ways to build healthy relationships. Number one, communication, number to respect. Number three, compromise number for trust. Number five, Quality Time. Number six, appreciation. Number seven, support. Number eight, intimacy. Number nine, flexibility in Number ten, fun. Guess what? You just got. Ten podcast episode topics. You can literally pull each one of these and turn them into episode. Your first episode is how to work on your communication. Have healthy relationships. Your second episode is talking about how you have to give respect and also want respect in order to have a healthy relationship. Your third episode is teaching people how to compromise. Your fourth episode, you can dive deep into this. You can do one episode talking about trust and why you should trust. You can do another episode, teaching people how to trust. Maybe teaching people how to trust after they've been hurt. You can go so deep, just off that one tip that is a generator gave you. Your next episode is teaching people quality time like you can literally pull these things and turn them into podcast episodes. This will make life so easy for you because from somebody who has been podcasting for almost three years now, it is extremely difficult to constantly think of topics to talk about and always coming up with content and coming up with ideas, especially a podcasting isn't the only thing you do. So let's say you do podcasting. Would you also have an email list, but you also have a TikTok and then you also have a YouTube. It can be extremely difficult to always have to come up with ideas, but now you don't have to come up with it on your own. You can use this AI generator to literally create show topics for you. This is just the start. Maybe the next thing that you want to help people do is prepare for a relationship. So then you will put the top ten ways to prepare yourself or change your habits to have a healthy relationship. And then you hit enter, and it gives you ten more topics to talk about is literally making your life easy. You can use this generator to come up with podcasts, content to talk about on your show. So the next thing that you can use this generator tool to help you with pertaining to podcasting is coming up with the episode description. I'm gonna be so honest with you. One of the things that Irritates me the most is writing a description for my show. It is so hard when you're trying to write it in a way for people to understand, in a way that's going to appeal to people and intrigued them to want to listen. A way that's going to pull people through SCO. Like it can be extremely difficult. But you can use this tool to write descriptions for your episodes. And I'm going to explain to you how I'm going to erase all of this. Actually, no, I'm not. I'm going to just go down a little bit. I'm going to hit the plus sign, hit magic writing. So let's say that we decided to do an episode about communication. And I need to come up with a description that's really explaining what I'm talking about in the episode. So I'm going to say commu, I'm sorry, you guys, I cannot spell. Communication is key when building healthy. Did I spell that right? I'm sorry. So communication is key when building healthy relationships. And I do want to say, if you use the magic writing tool and you are very vague, like you just say, communicates to build relationships. You might not like what it generates. And I feel like when you use this tool, you're going to have to be as specific and as detailed as possible to get exactly what you're looking for, to get something that is actually appeasing, it makes sense. And it will actually draw your audience and make them want to listen. You have to be very specific. So we want to say communication is key when building healthy relationships. One thing that I noticed when I use this tool to write descriptions, it always says Absolutely, But I skip past that because that'll make no sense. It says communication is one of the most important elements in building strong and healthy relationships. It's essential to be able to express yourself effectively and understand what the other person is trying to say. It is also important to be empathetic, patient, and open to others perspectives when communication is done right, it can help create a bond between two people, which is the foundation of any successful relationship. So there's a few things that you can do. If you feel like this description is giving too much away, you can literally tweak it a little bit your liking, and then just copy paste it and make it your episode description. Another thing that you can do is you can leave it like this. And then at the end, you would just say, in this episode, I will teach you how to effectively communicate to build healthy relationships. And there you go, you have an amazing description that is explaining what your episode is about. Remember where we said that your show needs to basically tell people what they're getting. And when people come to your show, The first thing that they're going to look at is the title of your show. They're going to look at the cover art. They're going to look at the episode titles. They're going to look at the descriptions because they want to know what are you talking about? Is this worth my time? Do I need to actually listen to this? Is this episode going to help me? And if you can get clear and your description, and you can literally just pull something like this and make it your description. This is telling people exactly what you're talking about and exactly what they're going to get. This is going to help build your listenership, grow your listenership. So you can use this tool to also help you with writing description. So it's helping you come up with episode topics. It's helping you write descriptions. Let's see what else it can help us to do. Let's try hashtags, right? So I'm gonna hit the magic tool. And I'm going to say hashtags. Actually, I'm going to say 15 hashtags to use on social media for communication. There you go. If you wanted to pool your episodes and post them on social media. Now you have hashtags to use and to add to your captions to reach new people that also align with the topic of what you're talking about. Connecting communities, open conversation, share your thoughts, talking points, engage in dialogue, connect with others, building bridges, online discussions, spread kindness, spark conversation. If you want to go a little bit deeper, like maybe if you don't like these hashtags and you feel like they're not really talking about what you want. We can go a little bit more specific. So 15 hashtags to use. On social media for communicating to build healthy relationships. Okay, So these hashtags, they say relationship goals, healthy relationships, love and respect communication is key, good communication, building trust. Like you can literally pull these hashtags and just use them. Promote your podcasts on social media. You can use this AI tool. And I'm telling you guys, I did not have these resources when I started my podcast three years ago. And I wish I did. And so the fact that you're starting now and we have technology like this, it is going to make your life easier. I want to see one more thing before we move on. I want to see if we can use this tool to come up with a title for our episode. So remember, if you want it to be good, you have to get specific. Like this is a prime example with the hashtag me saying 15 hashtags to use on social media for communication was not specific enough. It gave me something that I wasn't really looking for. But when I say at 15 hashtags to use on social media for communicating to build healthy relationships. That's when it gave me exactly what I was looking for. So we're going to try to be specific when coming up with a title. So I'm going to say podcast episode title for building healthy, building healthy relationships by communicating affective. Let's see if it works. I never tried it for a title. The key to strengthening connections, mastering the art of effective communication. That's actually good. And if you feel like that title is too long, you can just take one-half of it. So you can just say mastering the art of effective communications. Boom, you have your podcast title. So we just use this AI tool to come up with our constant for our show. Come up with a description for our show. Come up with hashtags to promote our show, and come up with the title for the topic. I really was excited to show you guys this tool. I have been using it for the past month. I'm going to continue to use it. It is amazing and I strongly suggest that you use this tool in any way that you can. If there's an idea that you have where you can use this tool to help you and make your life easier on your journey. I highly suggest that you test it out. You see if it works and if you like it, you continue to use it. But that is pretty much all I wanted to say about this tool. And I'm going to see you guys in the next lesson. 21. Solo, Cohost, Or Interview Style? (BONUS): Hey everyone. In this bonus lesson, I'm going to help you determine if you should do a solo podcast, a co-host podcast, or a guest podcast. And keep in mind there is no right or wrong answer. But we're gonna go over the pros and the cons of each to help you determine which one is a better fit for you. So some of the pros of a solo podcast is that you get to record whenever you want. You're not on a schedule. You don't have to match your schedule with anyone else's schedule. You dictate when your show gets done. Not only do you dictate when your show gets done, but you also dictate your own show. You dictate what you talk about. You dictate the direction of your show. You are completely in charge of your own podcast. And on top of that, you get to be seen as an expert. When people tune into your show, they are tuning in for you. They want to hear from you. They want to learn from you. They want to get to know you. Some of the cons of doing a solo podcast is that you might find it very difficult to sit and talk to yourself. You also might find it very difficult to keep your audience entertained because it is just you talking. So you have to be really good at articulating your messages. Getting your point across. In my opinion, when you are doing solo episodes, I recommend for you to definitely cut out rambling, do not ramble, because it's already going to be hard enough to entertain your audience and you don't want to add unnecessary things that's going to make them too. Now, next, let's talk about the pros of doing a guest podcast show. For one, you're gonna be a lot more comfortable because you're actually having a conversation with someone else. It's also been official because you actually get to use their audience, bring traction to your show. There could be people who didn't even know that your show existed. But when you had this guest on your show, now, they are tuning into you. And on top of that, your audience might be a lot more entertained from hearing from different people and new people every single episode. The cons of having a guest centered podcast show is that you're not seen as the expert, you are seen as the host. Your audience isn't coming to listen to you. They're coming to listen to your guests. On top of that, finding guests can be extremely hard, especially if you're trying to do it on a consistent basis. A lot of extra work for you. You're going to have to sign contracts. You also are going to have to make sure that your schedule matches their schedule because you can't record without them and they can't record without you. So it's just a lot of additional work that isn't going to happen if you did a solo podcasts. Next, let's talk about the pros of having a co-host podcast show. Just like with guests, It's a lot easier because you get to actually have conversations with someone. It's also great because people still tune in and view you as the expert because they're hearing from you and your co-host every single episode. So they're viewing all of you as experts, instead of just viewing your guest experts. Another great pro of having a co-host centered show is that you don't have to come up with topics all on your own. You have help where if you're struggling to figure out what should the next episode be about, you have someone who can give you input and wisdom and help you out. The cons of having a co-host centered show is that for one, it can be really hard to find someone that is actually reliable where you can trust them to be consistent and show up the same way that you show up. Another con is that you have to record at a designated time. Just like with guests shows. You can't record without the other, so you both have to make sure that your schedules are matching in order to get the job done. And the last con is that you aren't part owner of the show and you don't fully own the show. And this can be a problem when money gets involved or networks gets involved. You are not actually the owner of your show. And like I said earlier, there is no right or wrong answer in determining how you want to structure your show, go over the pros and the cons and determine which one is a best fit for you. 22. How Often Should You Post (BONUS): Hey everyone. In this bonus lesson, I'm going to help you determine how often you should post new podcast episodes. And some of the most common episode timeframes are weekly, biweekly, and seasonal. When it comes to this topic, there is no right or wrong answer. It is completely up to how much you can handle. I will tell you that for my podcast, I post weekly episodes. And that can be very, very hard to maintain and very hard to be consistent in. If you feel like that's too much for you and you can't handle doing weekly. You can consider doing biweekly. Even if you feel like that's too much for you to handle, then you should consider doing a seasonal show. You should also take into consideration the type of show that you have. Like for me, I have a solo podcasts. Me doing weekly episodes is a lot more easier than say someone who has a complete interview based show. If you are interviewing everyone that will require you to get a new guest on your show every single week, which can make it additional work and a lot harder for you. So you want to take into consideration how much you can handle and the type of show that you have. And so I hope that this helps you understand how often you should post new episodes. 23. Conclusion: Hey everyone, I cannot believe that we have finally come to the end of this journey. I want to thank you for taking time out of your day and also giving me the privilege to teach and guide you. I want you to take a moment and give yourself a round of applause for completing this course. We often overlook the small things, but this is a huge step in your journey to success. I guarantee that the next time I hear from you, you are going to be a successful podcaster. If you can stay dedicated to finishing this course, then I guarantee that you can stay dedicated to creating a successful show. If you follow the steps that I have given you in this training, which is creating content that's appealing to your audience, not overthinking the process and starting your journey in a strategic way that's within your budget. And focusing on marketing just as much as you focus on creating, you are going to succeed on your journey of podcasting. So don't forget to post your project in the project gallery. And if you enjoyed everything that you learned in this training, makes sure that you follow me on Skillshare and you can also follow me on social media. I prospering it's price. But that is all I have for this training. I know that you are going to succeed on your journey and I can't wait to see your success.