How to Secure Clients as a UGC Creator: Collabstr, Fiverr & LinkedIn

1. Introduction to finding clients as a UGC creator: To the class where I'm going to be showing you how to find clients as a UGC creator. If you don't know what a UDC creator is, UGC creator is basically a person who creates content, but do not post that content on their own social media platforms and instead sends that content in the brands to post on their own social media platform. I know that this field is becoming more and more attractive and more and more people are getting into it. But I also know that the tricky part is actually finding clients to work for. The aim of this course is to teach you exactly that and make it easier for you to secure those deals. 2. How to find clients using Collabstr: Now, I'm also excited to talk about another platform that you may find useful, especially for freelancing. And it is very similar to fiber, but it's also a little bit different because it's mostly focusing on influencers and content creators just generally. So first of all, what is this platform? So, as I mentioned before, it's an influencer marketplace that brings brands together with creators and helps the brands to hire content creators and UDC makers across different platforms such as YouTube, TikTok, Instagram, and more. How it works, you basically see it in front of you on the screen. You can filter the creators based on the niche, location, gender, price, and even more precise filter. And once again, I mentioned that it's very similar to fiber, meaning that these different creators have their own gigs, and they have their own listings, the prices, et cetera. And once again, if I'm interested, let's say, in this creator, I'm just going to go to their gig. I'm going to read more about their packages, what they're offering, and if I'm happy with it. I'm going to go ahead and purchase their services. As somebody who worked with social media, I find this tool amazing because you can simply go ahead and look at the profile of the creator, look at their Instagram, look at their portfolio, look at their social media accounts. You have all the reviews over here as well. You ally have everything you want. And it just simplifies the creators search. So I feel like being on platforms like this, I'm also include a few others is super useful just to have a profile and just be active there because I feel like it's easier to get discovered by brands like that. So once again, how it works is very easy. I've already had my profile done, but basically, you would have to create it from scratch, so you would have to create a title for yourself. So for me, lifestyle, travel, beauty, UDC, and content creator, upload some pictures, mention your location, mention the followers that you have. Then you're also going to have to do a quick introduction, just summarizing who you are, what you do, where you're located, what can you offer to the brand, et cetera. Of course, you're also going to have to make some packages. So for me, I have it for TikTok and I have a different for UGC because yeah, it depends on what the brand actually wants from me. Do they want me to share it on my profile so or do they want to work solely on UGC? And then I had my portfolio as well, so just uploaded some videos that I've done in the past, where I work with different brands. Just so the brand that may want to work with me has an impression of what I can do, what I worked with in the past and just to get a general feel of my content. So once again, once you're done with it, you're good to go. If you get any orders, they're going to appear over here. You can also share your profile. So let's say you're also doing social media and creating your own profiles on Instagram and TikTok. You could also have a link to your account over here. Just in case some brand discovers you through, let's say, Tik Tok, and they want to purchase your services, and they find it more convenient to do it through here. So I hope you found it helpful and can't wait to see you in the next lesson. 3. How to find clients using Fiverr: I was explaining how to get clients, one of the ways was using the freelancing platforms that we have out there. And the ones that I've mentioned was fiber, at work, people per hour. So I just wanted to take this time and explain you how one of these platforms work. And this to show you how everything functions over here. So you can get familiar with the platform before you start selling over here. So first of all, if you don't know what Fiber is, Fiber is an online marketplace where freelancers offer services like design, writing, video editing, marketing, programming, et cetera, to the clients worldwide. And the good thing for the people who are looking to purchase those services is that the prices are really affordable usually. But that's also why I am not the biggest fan of these freelancing platforms, to be honest. And that's why I prefer to look for clients by outreaching to them directly via email, phone, or social media accounts. And the reason why the prices are usually more affordable is because there's way more competition out here. And of course, there's way more creators who could do the same things that you're doing just for a little bit lower rate. And I feel like if you want to be successful in these platforms, you also need to keep your rates very competitive as well. So if you want to start very strong, I wouldn't recommend using these freelancing platforms, but if you want to start slowly, get experience, et cetera, I will definitely recommend giving it a go. So how it works is basically you make a listing of the service that you want to provide, and a person who's looking for it is going to be purchasing your services, and then you're going to get a notification that somebody bought your services, and then you're going to bring the final product to them, handle any revisions that you had to handle, you promise to handle in the listing. And yeah, that's going to be it. At the end, you're going to get the payout. And yeah, that's basically how it works. Very easy, very convenient. Now, what do you need to do to get started. So everything is super easy, self explanatory. All you need to do is create your fiber account. Then registering, you're going to need to fill in some details, your name. The languages that you speak that may be relevant if you're creating UGC and you can create UGC in different languages, too. Where are you based about your section. So once again, just who you are, what can you deliver, et cetera, very clear, very short. Nobody wants to read a very long description with lots of different details. Everybody wants to be direct and straight to the point, usually, because our attention spans are also quite low right now, quite short. So yeah, you're going to have about section, then you can add some videos to your portfolio as well. You can add it as different projects. I have it dt in literally one link over here. So yeah, basically, once the client clicks on it, they can see the projects that you worked on beforehand and just get a feel of your style and how you edit and what can they expect? Then you can also add an intro video. You can also add information about your education, certifications, skills and experience. Then what we have next are these important bits for us and our sales. So we have the dashboard. We have my business section where you're going to get orders where you're going to upload the new gigs, then you have growth and marketing. So all the bits that are quite relevant to the benefits and analytics as well. So how many orders you got and any other important bits. What you're going to be using mostly is literally this section. I believe so. So the orders and the gigs, keep in mind that before purchasing your product, a person can reach out to you via message and just ask if you're specializing in something. So for example, I got asked if I would be willing to work on the sends project before the client purchased my service. So if somebody reaches out to you, you're going to see the messages over here. And, of course, keep in mind that a lot of scammers also reach out to you, so don't fall into it. Don't provide any personal details. Don't provide the email address because lots of scammers and really popular scam is to ask for the email address of yours and for them to say that they cannot purchase the service because they're missing your email address, which isn't true. So yeah, right now, let me show you how you could create a gig as well. So in the Gig section, you're going to have any active gigs, any pending approval gigs before you agree to do the order, to go ahead with the order. Then you also have some drafts, then you're going to have some revision required. Orders, et cetera. If you want to add the gig, all you're going to need to do is click on this button over here, and then fiber is really good at explaining everything literally step by step and basically saying what to do next. So first of all, in the gig title, you're going to need to have some keywords of what are you offering. So I will create, let's say, I usC video for this and that. It has to be only a few words, has to be quite direct and has to be really CO friendly, I would say. Then you're going to fill in all the tags and categories in the pricing section, depending on the category that you chose, you're going to have the option to create different packages, or you're going to have an option to let's say, create a basic package with less revisions than regular package with more revisions. The different packages can also depend on revisions, let's say, on the time of the video. So let's say the basic is 15 seconds, then the normal regular one is 30 seconds, and then the premium is up to 60 seconds. Then you're just going to basically explain what it includes, does it include ithing? Is it drawbridge, et cetera? Then in the description, once again, you're going to explain what the client is going to get from you. In the requirements section, you're going to have an option to create some questions for the client. So whenever they're purchasing, they will be asked those several questions before they can purchase your service. So I usually ask the main ones of what video do you want me to create? What type, do you have anything in mind? You have any videos in mind that worked for you that you're looking for, for me to get some impression. Do you want to use any, I don't know, phones or logos? Is it a physical product? Are you going to send it to me, basically, things like that? And of course, you can clarify these things later on as well by messaging the client directly, but I prefer to do it beforehand because we need to deliver in a certain time frame, and I would prefer to have everything ready before. So, yeah. You enter the requirements, then you're going to have the gallery section over here. So you're going to have to upload some pictures. You will be prompt to upload a video and also a document if you'd like, it's completely optional. So in a document, you can also have some more information of what the client can expect and all the different types of the videos you could do, possibly or any other information that you find relevant to the listing. Then the picture speaks for itself, just maybe of something you've created in the past. Then for the video, you can only upload one video. So I would recommend having it and take advantage of it, and I would recommend having it of yourself just speaking to the camera and explaining who you are, what you do, what you're willing to do for this listing, for this service, et cetera, providing more information and just making the brand or the person feel more comfortable with you once again. Another thing, I'm sure that you've seen lots of different fiber listings that had several videos including, and you may be asking, Why can I only upload one video when other people can upload 1020 videos? So the thing is that with fiber, you can only upload one up to two videos. I feel like some people we're saying that they can upload too as well. But yeah, you can upload up to one, two, and then whenever you're getting orders from different clients, you will be completing them, and the client is going to have an option to share what you delivered with other people. So if they click on Share, the video is going to appear in your listing, and you're going to end up with several videos in your listing. So, yeah, that's about it. And then the last step is to publish it. So once it's published, it's live, and then you're going to be able to get your orders. So have a look at Five. Have a look if you would want to use it or not and get familiar with it. And if you have any questions, once again, just let me know via message or Q&A section and see you in the next. 4. How to find clients using LinkedIn: So in this lesson, I'm once again going back to LinkedIn, and I'm going to be explaining how to find the clients in LinkedIn, how to outreach to them, and basly how to use this platform in your favor. So once again, I know that I already mentioned that LinkedIn could be a great tool when trying to find clients. And I was briefly also explaining the ways to do it. But in this lesson, I just wanted to have this presentation visual, basically, because I know that we all have different preferences when it comes to learning ways. So I hope that this is going to be useful for some of so if you are very advanced with LinkedIn and you know all the tips and tricks of LinkedIn, maybe you could skip this lesson, but if you haven't used LinkedIn that much in the past, or you're just curious about the ways to do so to find those clients, keep watching. And let's get started. So the first thing that I always recommend taking advantage of is the search bar. So in this search bar, you can search for post. Maybe somebody already posted that they're looking for a virtual assistant to help with their business needs. Um, you could also be looking for particular people or companies. You can also be looking part time or full time employment as a virtual assistant if at this point you prefer working for somebody rather than yourself. So how would you do so? Let's get started from the first example that I mentioned of somebody posting that they're looking for a virtual assistant. So all you would need to do is enter some keywords over here. I would always say something like looking for a virtual assistant. And I would just click Enter right. And then I would filter posts. And as you can already see, there's plenty of requests from people, from recruiters, from businesses for virtual assistant. Some of them have already emails attached. Maybe you could send your CV, maybe you could send your portfolio. It also depends on what you're looking for, right? Are you looking for an employment? Are you looking for some gigs because you want to do it as a side hustle, or do you want to build this business for yourself and you're looking for long term clients I feel like it's always great to explore these posts and see what people are offering because you already know that they're looking and they're interested in finding virtual assistant. Keep in mind that you can also sort this post by the date, by relevance. Also, if you're a new virtual assistant, feel free to also make a post and say that I am a virtual assistant. I offer these and the services. This is the link to my portfolio. This is I don't know my email address, if you're interested to reach out to. So you could also be proactive and also put yourself out there and say that you are a person who could help with that, right? So feel free not only to text these people and say that you're offering your services, but also to make a post yourself because once again, if someone is going to look up for a virtual assistant, and they may also be looking at the post, and they may find you a little bit easier. Another thing I just wanted to mention is that competition can be high. So I would always recommend making your pitches very personalized and taking your time to draft it, but also not too much because you kind of want to reply as soon as possible as soon as the post is out there is live, so you can get a better chance of being recruited, being hired, that brings me to another tip if you're starting virtual assistance business, keep in mind, once again, that competition is going to be high, but you have to stay competitive and you have to keep checking these posts and always looking for new clients if you're not busy enough and keeping on top of things. And I would highly recommend doing it consistently to just get that client base. Now, for those who haven't used LinkedIn, you may be wondering, how do I tax that person? What do I do? So the first thing I would recommend doing is also leaving a comment, saying that, Hi, my name is DNA. I offer D and D services. I would be interested in helping you. I also DMD for further information. Blah, blah. That indicates to a person that you are interested and you could be a potential candidate. Of course, this particular post has a link where you would be applying, right? But let's pretend that this link is not here, and you would need to reach out to the person directly. So if you would go on their profile, you could then click on more. And you could send a message. Keep in mind that with LinkedIn, a simple LinkedIn, you may not be able to do so. It's only for the profiles which have a premium option. My premium option actually expired, so I can't show you how exactly is it going to look, but you would basically look up the person and you would then be redirected to make a message to them. You can try LinkedIn Premium. It's great to have, especially when you're looking for clients and you're planning to outreach quite a lot. It's super useful. And they also offer sometimes to try it for free or sometimes they offer 50% off, so just double check that. Now I understand that not everybody is going to have the finances to buy all of the subscriptions, all the premium plans on all. So there is another way to reach out to that person, and that way is, of course, free of charge. So you could click on more and you could click on Connect button. With the Connect button, you would send an invitation to this person to connect with them. It kind of is similar to I would say, Facebook friends, if it makes sense for anybody who hasn't used Linktn in the past. But yeah, basically, you make a connection with person and you can then message them and all and you can see what they posted and so on and so on. So as you can see, I clicked on Connect, and I was given an option to either send an invitation without a note or add a note. So in this case, I would be adding a note. Keep in mind, once again, invitations with notes are limited on LinkedIn, and as you can see, you only get five per month. But I would say it's still better than nothing, right? So you still have to keep it very short and very brief. You can only use up to 200 characters, but you could still be saying, Hi, I'm a virtual assistant. I'm super interested in the opportunity that you posted. If you manage to pop in the link there to your portfolio or contact information, that's great. You could also be asking for their email address or for them to message you depends on you completely, but make use of those 200 characters and make it as personalized as possible, as well. If you can think of anything, I just popped together a little note that you could be using as kind of a template. It says hi name. I saw you're looking for a VA. I'm a virtual assistant with experience in and then mention your niche. I'd love to connect and see if I could support your business. So that still kind of explains what's the purpose of your connection and how you could be helping them, and it still fits in that 200 character frame as well. So once you drafted your message just click SN, and the invitation is going to be sent to them. Now I also wanted to show you how it would look like on the receiver's end, but I can find an example where somebody used that note field as well. But yeah, basically, if you would be on the client's receiving end, you would see it under my network, and let's go back to where I was under the people section. And basically, under the name and their description, there would be a little message over here saying what we just said. So you could quickly just click Accept and you would see their little message in your messaging bar over here, and you could just start talking a little bit now the second way to find those clients would be through virtual assistant groups on LinkedIn, or you could also be targeting certain markets. So maybe your market is small business entrepreneurs, and you want to also get in those groups on LinkedIn, so you can see who is in the group, who is posting a lot, and you could be outreaching to them and offering them your services as well. So once again, just some keywords over here in the search bar. So let's say, um, Entrepreneurs in Spain. As you can see, I'm already given group options, but if you don't see group options in front of you, just click here, and you're going to be shown all the groups that there are on LinkedIn. Now you may want to enter the group, which is Most relevant to you. Let's say this one, you would just click Join. And you can already see people posting about their businesses, maybe sharing all the beneficial information, all the support, motivation, and also, you could be seeing who is in this group, who are posting. Maybe they mentioned something that they're struggling to deal with tasks and they don't know where to start and that they're overwhelmed. So you could be outreaching to these people and saying, Hey, I can give you a hand. And you could be using the same tactics that I showed you before either to outreach them to them using the private message or just make that connection as well. Some groups also allow you to make a post kind of promoting your business, saying that I'm a virtual assistant, and I would love to work with some of you guys. So if you're interested, give me a shout. But keep in mind that not every group allows it. So before making that pose, check the group's rules and see if you can do it or not so you don't get kicked out. But yeah, groups are amazing, and I would recommend putting yourself out there in all the relevant groups. You can also feel free to go to virtual assistant group. Um, it's a great way to learn from other virtual assistants, see what's working, what's not not working with other virtual assistant because maybe once again, they're working in a niche and maybe they're not your direct competition, and you knowing them could also be beneficial to you because they could refer clients who are searching for a virtual assistant to do the tasks that are out of that other virtual assistance scope. It makes sense, keep in mind that if you already know the person's full name and you know the company that they're working for, you can make use of my other tutorial step by step kind of lesson where I explain how you could retrieve their email address. So you could even get more chance of getting hired because you could be outreaching them by email as well. Um, so yeah, just keep that in mind. Besides these two options, you can also be looking for virtual assistance jobs, part time, full time, just to get some experience, just to get comfortable with everything before you start working for yourself. That's completely understandable, and that's completely fine, as well. So you can make use of LinkedIn for those. Jobs as well. You can look up over here. You can also just go to the job section and just filter by city, by, I don't know, country. You can even look for opportunities worldwide. There's so many opportunities that are worldwide and are remote. So you don't necessarily need to stick to your country and in office work. You can always do some remote work as well. I would always still recommend keeping it to I would say at least your region because it's always a little bit more tricky to get hired by a client who is in a different time zone. So you either need to be willing to work different hours according to that client, or you may be better to work in your region or with countries which have the same time zone as you do. Once again, it all depends on the services that you offer as well, because you may not need to be on the same time zone to do the task for that client. If you're working on a project, let's say, where you don't need to double check with the client five times a day, you may be okay working on different time zones and still looking for clients in different time zones as well. So keep that in mind. So going back, I'm going to say that I'm sticking to May. And then I'm going to change the settings a little bit. So you can just enter the job you're interested in over here. So you're only shown the roles that are relevant to you. You can also filter the date posted, and I would also recommend filling in this field. So if you're wanting a remote role, you can pop this in here as well. And as you can see, you already have some opportunities available in the same region. Of course, you need to check what languages they require, what skills are they require ring. Also, it would be useful for these positions to create your CV as well, not only your portfolio, maybe, so you can showcase that you're really a strong candidate here as well. So now we went through three ways on how we could be looking and finding these clients on LinkedIn. I'm just thinking, What did I forget to mention? I mean, one other option, I would say, if you already know a person's full name, you could also search that person or just pop in something like business owner, small business, and filter people. That way you may also find some profiles that could match your target market as well. Other thing could be looking up companies. So maybe you already know some companies, maybe you're buying from some companies, some small businesses who may be interested in your services as well. If you are a small business owner, if you are just virtual assistant who is just starting, I would also only recommend targeting smaller businesses as well and not jumping to bigger companies too, because usually bigger companies have all of the resources to hire a full time employee, whereas small businesses would benefit from somebody who charges per hour, who has more flexible packages as well. So it always works a little bit better with small businesses, at least in my opinion. Just to show you, once again, an example, I just search for some keywords, and I filtered it by people. And you can see I'm seeing some small business owners in their titles, and of course, I can also filter it by country, so my results could be more accurate and more of my target market, right? But this way is also great to just send them connection request or if they have their email address to also email them, or once again message them as well if you have the premium account. Now also keep in mind that if you click on somebody's profile, sometimes they have their email address in the contact information field. So it's always also worded to check here and see if you can find their email directly from LinkedIn. But if not, once again, either connection request either message or you could try to retrieve their email by knowing just their full name and the company they're working for. And now, if I'm looking up for a certain business, this is not a great example because they're quite big, but I can't think of a small business right now. I would just look up their name, right, the company's name. I would click to their profile, and I could message them from here. Um, quite a few companies on Linktn have an allow to message the brands without having a premium account, so keep that in mind as well. You could select the topic and write your message. It also allows quite a bit of character, 750. Compared to our connection request, notice this is quite an upgrade. So it could also be useful to just message the brands directly that you're aware so I believe I mentioned everything what I wanted to in this lesson. If you have questions, once again, make use of the Q&A section or just mess it me, and I hope you enjoyed it. See you in the next one.