Transcripts
1. Introduction Portfolio: Are you planning to put together your creative portfolio or in the process of updating
an existing one? Find out how to make
your work stand out by following a
few simple steps. I'm, Martin, I
have over 20 years of experience as a
graphic designer, illustrator, and AB
certified instructor. I have worked with companies
like BBC, Disney, Google, Ikea, and I cannot wait to share my best
practices with you. I hosted several Behance
portfolio reviews in the past, and I worked in many
creative agencies to know what makes a
portfolio look professional, and how it can
improve your chances to getting hired or
finding new gigs. In this course, I will share
my best practices on how to build a digital portfolio
using sites like B hands, dribble or square space. What are the most common
mistakes that can weaken the impact of your
work and how to avoid them? Your project for this course
is to build or refine your own creative portfolio
and share it here on skill share with me and
all the other students. I cannot wait to see
your work and how you present it and organize
it to make an impact.
2. Portfolio - Behance : As I mentioned in the
intro, in this part, we will be focusing
on looking at all the different platforms where you can present your work. And most of the time
I'm going to spend in B hands and ribble because
in my personal opinion, these are the best places, but we will also look at a lot of alternatives at the end. So first, let's talk about B hands or B hunts depending on how you
prefer to pronounce it. It has to be the most professional and most
connected platform where you can find all kinds of different
creative projects. You can search by sectors,
tools, organizations, institutions, location,
colors, what have you. And beans is actually part
of the Adobe Creative Cloud. It was acquired, I think
in 2014, And originally, it was founded by Scott Belsky, who's an amazing entrepreneur
and creative mind. And he actually wrote two books so far. I've
read both of them. One of them is the
making ideas happen, and recently the messy middle. These are more for entrepreneurs and creative
professionals who wants to start their own business or just simply creating
something new. But I highly recommend to read these books if you are
into these type of topics. I guess you can already tell that I really admire his work, and I've been following Be hands since the
beginning and I've been part of B hens
as a creative myself, using it to showcase my work. Be has went through
a lot of changes and improvements since I first
started using it, of course. At its current stage,
there's a couple of things I would like
to highlight that hopefully will help
you to utilize this tool or platform
and make the most of it. First of all, let me just
show you how to search. But of course you can
go to discover and then you can find all kinds of different curated
galleries here. But you can use the
search and filter option where you can really specify
what you're looking for. You have creative fields
categorized into popular ones, but then you can also
find much more if you search here in the
alphabetical list. But apart from the main
filters on the left, you can also add
additional filters, and this is where you
can find a couple of interesting ones like color. So if you're searching for projects using a specific color. Let's say I like something
with more the turquoise color, you can find a lot of
projects that are using that color as the main element. And you will actually see your selected color code
here on the top, so the hex color code,
you can find there. You can of course, remove
that and then refine your search based on a
keyword or something else. Now, of course, once you start following people on B hands, your home page in a way is
going to be curated based on the artists that you
are following or even projects that you've viewed
or appreciated recently. And just like almost every social media
platforms these days, Bans also joined the bandwagon
and has the story feature, which they call it
work in progress, and you can find it
here on the top. So let's say if we are
interested to see what artists are up to in the
illustration sector, we can just click on this, and then these will be snapshots of the current
work that they are doing. You can find some really
fresh ideas here and you can toggle through this or even just let it slide
through automatically. You can send messages
to the artists, let them know what you
think of their work. This is a great way to be almost present and interact
with the artists. The most likely would
respond to your messages here because these are the ones that they just
recently published. You can see that you can publish also videos or time lapses. It doesn't have to be just
a simple static image. You're using the B Hans
app on your phone, you can even sketch, so you can do a very quick
sketch and just pose that as a story or as
a working progress. Now, Bhans is an amazing
source of inspiration. Even if you are not using
it for your own portfolio, you can find so much
inspiration here. And what you can do is to organize things
into collections. Let's just say I select a
project here, which I like. When I scroll down
all the way to the bottom or even
here on the side, I can always say I
appreciate this. But I can also add
it to a collection. So I can follow the artist. This artist I actually
already follow. But if I want to save it, I can choose which collection
I want to save it into. These collections, I can always
go back and visit again. Let's just say I save
it into illustration. If I want, I can
go and check out the full collection with all the previous projects
I saved in there. This is a great way to
build a reference library with all the different
artists and artwork that you appreciate
and that you think would help you starting your
own work in the future, or for certain projects, you can even create
specific collections.
3. Behance Livestreams: Now, another very
interesting part of B hens has to be
the live option, which is basically live
stream or even you can consider it a TV where you can watch creative professionals
do their work. And they started doing
this a while ago, so there's a lot of recorded shows already
that you can watch. And these are also categorized. So if you're interested in, let's say illustration
or UI and UX, you can find loads
of shows there. So if let's say just
go into this category, you can follow and check
all of these shows. And what I really
like is that because Behans is part of the Adobe
Creative Cloud family, They even do shows on how they are improving tools,
especially Adobe XD. You can see and follow how
the tool is being developed. So you can see the
developers talking and sharing the latest features
they are working on. It's really exciting to
see that and to be part of the development because
you can actually communicate with them live
while you're watching them. So It's great to watch the
recorded versions as well, but I highly recommend
for you to make it into a routine to join these livestreams because you
can learn a lot from them. As someone who's also doing
livestreams, occasionally, I know how much work
goes into doing a livestream and how difficult it is to
make them engaging. A B has the budget, of course, and they can reach and bring amazing artists to be
on their livestreams. But still I think they are
doing a brilliant job at it. So if you are into
watching livestreams, highly recommend
to check it out. Bens is known for very
detailed projects. If you decide to use Bens, I highly recommend to check out some highly appreciated projects and see how much detail
is on each of them. Normally, you would
want to share not only your final artwork, but also the process
that you went through, share thumbnail sketches,
share all kinds of different mock ups that you created while working
on the project. It's really important to present your work in a very
stylish and detailed way. And also, it's not
all about visuals. It's important to also use copy. So share the background
of the project, the story behind it, and just try to include
as much information as possible without obviously
being overwhelming. So here's a good example. This Google Smart display
project where we can see the actual description or what was the brief,
the original brief. We can see the client's
name, the agency, and even all the people that were involved
in this project. And then we can see the
actual artwork, scroll down. We can see some concepts here. We can see some
additional versions, and then we can see
the outlines as well. So without colors, we can see some additional
graphics created, and we can even see some
ideas and animations. And finally, thank you. This is also quite common. I became like a
trend on B hands to have a small little
illustration at the end, which almost like ties up
everything and then have some links or even some downloadable
assets in certain cases. So that is a really good length for a project when you
upload it on B hands. I've talked to many
creative friends of mine. Most of them, including myself, also prefer to spend at least half a day putting
together project on B hands. So even when
everything is ready, It's still important to spend enough time on putting
the stuff together. Some people, I know, actually
spend a whole week just literally putting one of the projects together to
present it on B hands. So it is very important
to spend enough time on putting the presentation
of your work together. Try not to just quickly slap
things together on be hands and expect a lot of
appreciation to come in. It's really important to give
yourself enough time to put everything together and create a really nice polished
presentation. I would like to
point out another really cool aspect of Bhas. You can show if you have
collaborated with someone. So for this project,
for example, I can show Al Murdondo who worked with me
on this project, and of course, she has
to be on Bhas as well, or whoever you are working
with has to be on Bhas. But you can even form teams. So our team, yes,
I'm a designer. We also have our own projects, and we can show all
the team members. So it is a brilliant platform, both for individual
collaborative projects or even creative teams showing the collaborative projects
that they worked on together.
4. Portfolio - Adobe portfolio: Now, Behans is completely free, so you can create your
account and use it for free, and I don't think there's any limitation of
uploading work either. But what you get if you have Creative Cloud membership is
the Adobe portfolio feature, which basically means that
you can have your own domain, and you can synchronize
projects from Behans onto your custom site. So if I click on Adob portfolio. This is just taking
me to the page where it explains what it is
and what's possible. But I can click on Edit My site, and you can actually
have more sites. You can create up to five sites. I'm just going to go
to perhniac.com site, which is my Adobe
portfolio site. You can see that
here on the left, you can choose which
projects to synchronize, so you don't have to
synchronize everything. And of course you can
customize the template itself. You can decide on what
pages to include. And there's another
really cool feature, which I would like to point out, You might have seen my
video on Adobe stock. Now, if you have
anything that you're selling on Adobe stock,
whether it's illustration, photographs or footages,
you can actually showcase those stock assets
on your Adobe portfolio. So you can see here this
example where I have a few of my work that is also
available on Adobe stock. So everything is really nicely integrated and easy to use. So to summarize Bhans is
a brilliant platform, and I highly recommend to start using it if you haven't
already created an account. And I recommend to only
show your best work. So instead of showing
all kinds of projects, focus it and narrow it
down to your best work. And instead of
focusing on quantity, you want to really
detail and polish your presentation of the best projects
that you worked on. So as long as you
keep that in mind, I think you have a bright
feature ahead of you on Bhans and you will
be able to get a lot of followers
and appreciations.
5. Portfolio - Dribbble: Now, another
brilliant platform is Driple which is slightly
different from B hands. And I would say most creatives would actually be on both of these platforms. So it's not a choice that you decide whether you are
on B hands or Dripple, it's more like what you
use each of them for. Now, unlike B hands
here, you have shots, so it's basically a simple, small image that you upload. And these shots are almost like teasers about a project
that you worked on. And I know a lot of
creatives on Dribble who would include a link
to a B hands project. So they would put a couple of cool images up as
shots on Dribble, and each of those would
link to the same project. So whoever wants to find
out more information and the background and
like a nice presentation, for that, they would
need to go onto B hands. But on its own dribble is again, another platform where it's
brilliant place to find inspiration and also
say work into buckets, they call it instead
of collections. But there's another very
important difference on Dribble, although you can
create an account for free, you won't be able to submit your work or create
shots without first becoming a
player and you can only become a player
by being invited. Now, you can get
invitations from artists who are already
players on Dribble. Or there's a couple of other ways as well to
get that invitation. But it is not a good idea to
get an invitation early on. It's worth spending
time on Dribble, get to know the platform and understand how to
present your work as these simple shots because once you actually are
invited and become a player, Your first submission or first
shot is quite important. Let me actually show
you how this looks. When you are on
dribble, under shots, you can search for popular ones or artists that
you are following, but there's also an
option for debuts. If I click on that one, these are all first shots
by recently joined players. Similarly, to be
Hans where we had the little ending graphics
saying, Thank you. Here, the debut
shots has this trend of actually saying hello
to the Dribble community. So instead of just
posting a work, most artists would create a specific artwork
like this one, here is a good example, which is showing
the artist's style, but with an artwork
that was created specifically to say hi to
the Dribble community. So it's definitely worth
taking your time first getting to know the platform before you introduce yourself. And once you became a player and you have a
couple of shots and you have some interest from people starting
to follow you, you can decide to
go pro and upgrade. Now, let me show you this.
It's here on the right side. We can go down, and
then we can find a good comparison showing
us that as a player, what options you have or what
features you can access, and as a dribble pro user, which is currently $5 a month, if you are doing
annual subscription, You can get all of these
additional options out of which, I think the most interesting
ones are the video shots, the recommendations
for projects. This basically is helping you to find clients or
clients finding you. And also, you get to sell goods. So in that way, triple becomes almost like a
marketplace as well, where you can sell
your artwork or even brushes or templates,
and so on and so forth. Now, similarly to Adobe
Live, or B hands Live. Dribble also has a lot of additional resources and
inspiration for creatives, so you can find all of
these under community. So they have a really cool blog. They have their own me taps, and they also have a
podcast called Overtime. Both Dribble and
Behance can help you to find jobs and to
apply for these jobs. So and Dribble, you just
have to go to jobs. And you can start
filtering for locations, type of work, and
so and so forth. While on B hands, if
we go back there, we can again find jobs. Again, we can search for jobs based on whether
they are full time, even internships
you can find here, and you can choose
again, the location. So it is quite similar
on both of these sites. And when it comes to
looking for jobs, again, it's good to be present on
both of these sites and be active because there's
a higher chance you can find a fitting
role for yourself.
6. Portfolio - Other alternatives: Besides triple and
B hands, of course, there's a lot of
additional sites that's worth mentioning. And I just collected here the
most famous alternatives, but this is not in any
way an extensive list. And it would take
hours to go through all of them and to
compare them properly. So instead, I would
like you to just check them out and see
which one you prefer. Maybe I just mentioned
that art station and deviant art are more
for digital artists, especially art station where
most concept artists and three D artists would be hanging around and
presenting their work. Just to highlight a couple of interesting things on Cora flot, you can find the salaries option where you can search for certain
job roles and locations, and you can see what
can you expect? Like what is the average salary for that role in that location? And I like the fact
that they also show you how many salaries were actually used to create
this average from. And if you want to dig deeper, you can even find
more statistics here, even gender split in that sector that you
are interested in. I also wanted to
mention that most of these sites are
very simple to use, so no coding needed. It's basically dragon drop
builders, all of them. But of course, if you want to create something
completely unique, something that you
built from scratch, you can also use
tools like WordPress. Our website is also
built in WordPress, we started off using
it just as a blog. But of course, we have a lot of additional things going
on since we started. And WordPress is
a brilliant tool, which means that you can fully customize everything
and you can integrate a lot of additional
things into it like our podcast,
recently, we started. If you haven't checked this out, you can find it on our site, and we have a few
episodes already on it, but we are going to release
more in the future. So if you like podcast, you can find us on
Spotify and also on unes and all the other places that you would
look for podcasts. And the tool that
we actually use for our Wordpress site is called thrive architect and all
the different thrive tools. This is again,
something that turns Wordpress into almost like
a dragon drop builder. So if you want to avoid hiring a developer or if you want to avoid coding as
much as possible, Thrive is a brilliant plug in that makes wordpress
much easier to use. I am not sponsored by Thrive or any of the
sites that I mentioned. So these are all my honest recommendations, and believe me, I've tried so many
different tools and ways to present my work in
the last 15 years or so.
7. Portfolio - What to include: Now, if you are just
starting out and you're not sure what to include
in your portfolio, here's a couple of
recommendations. Of course, you can include your personal projects as well, and even projects you worked
on at university or college, it's not like a rule
that you can only show work done for
professional clients. Some interviews, they
might ask you whether the projects you showed are
for real clients or not. Again, it might not
be a negative thing. It's just good to
be honest about it. So if you include personal projects or projects that you worked on as a student, definitely make it clear that
it's not for a real client. Another thing worth doing if
you feel like you don't have enough projects or work to show is to take part
in competitions. Now, we are working
on other videos where I'm going to go into much more detail explaining how to utilize crowd sourcing sites. But just to mention it briefly, we recommend 99
designs being one of the best platforms where you can find projects to work on. And even if you don't
win these projects, you can still showcase the work that you've
done in your portfolio. Again, mention that
this was done for a client on a crowd
sourcing contest. And even though you didn't win, maybe you were a runner up, but this is the work that
you created for that client. And then there's
also talent house and creative allies where you can work on interesting
projects like for movies, creating posters, or album
covers, for artists. But again, these are contests
and you might not win, but still the fact that
you worked on something, it's enough to be
able to present it in your portfolio if you think
it's good enough for that. Now, if you just simply need some ideas on what to
work on and what to create as personal projects or explorations or just to
produce some additional work, but you don't want to be
pressured to work for a real client and you don't
want to be stressed out, taking part in a contest. You can also find
really cool projects on 1 minute briefs and brief boy these are just simply giving you
ideas what to work on. And I highly recommend to
check these out as well. And if you just generally struggle to share the
work that you do, I recommend this book from Austin clear and
called show your work. It's a very quick read. It doesn't take long
to go through it, but it gives you a lot of boost and confidence and
inspiration to help you understand
why it is important and how to present your
work and show your work. And if you like this author, he has also two other
really good books, generally written for creatives, highly recommend
to check them out.
8. Portfolio - Less is more: The tips and techniques I'm going to share with
you in this video are mainly based on my experience as a designer
presenting my work, but also as someone who
organized and hosted several portfolio review
events where I've seen so many creative work and so many different
portfolios. So there's a lot of
things that immediately stood out and was
really engaging, and there was also common
mistakes that a lot of people do when they try
to present their work. So I tried to collect all
of these things that I've learned from my work and
from seeing others work, and I organize them
into five points. On each point, I'm going
to go on much more detail, but without any further delay, let's get started with tip
number one, less is more. This is probably one of the most important things to remember when you put
together your portfolio. So you don't want to overwhm anyone with having
hundreds of projects, or even several
dozens of projects. Probably the sweet spot is
around six to 12 projects. Maybe go up to 20 is still
okay, but not more than that. And anything less than six
doesn't feel strong enough. So normally when I've
see someone's work, if it's around that range, I feel like it's a good
healthy portfolio, which probably will
have the best work from that creative, and it's not going
to share all kinds of different things
that are less relevant. So that's one of the
first things to remember. And there's even a
term the three C rule, curated, clear and concise. That's what you should
really keep in mind when you are selecting your work to
include in your portfolio. Here's an example, a
professional illustrator and graphic designer, Barbara, you get a really good idea on the different techniques
and even tools she's using, so we can see immediately, there's some pencil drawings, there's some ink drawings. But we also have the vector
graphics here, watercolor. So it really gives
us a good idea. So by just simply looking at the thumbnails
of these projects, we already get a good
sense of her style. And also the type of projects that she was
involved in, like. We can see she worked
on book covers, playing cards, and even
packaging for products. So remember, it's not about the quantity and the
amount of projects. It's about the
presentation of them and that you filter out and
really select your best work. Now, having said that,
on behalf, of course, you will find other
professional artists who share way more than
12 or 20 projects, So we can see this portfolio, for example, again, obviously, amazing illustration style, and we can see some really
interesting projects here. We can scroll down and
there's plenty of more here, so it's probably closer to, I don't know, 80
or 100 projects. So this is not a bad thing,
and don't get me wrong. You can show more work than
what I mentioned before. But I feel like there's
a couple of projects here that are either
the same project, just different images,
or maybe I don't know, different takes on
the same style. But in these cases, if you have very similar
work, like I would say, these four illustrations here, maybe even this one should be all merged together
into one project. So try not to overwhelm the viewer or especially if
you're applying for a job, showing very similar
projects next to each other because
that's just confusing. And for someone who
doesn't know you, you want to really introduce yourself and guide your viewer through the different
type of projects or type of styles that
you use in your work. So make sure you don't
repeat things or create projects that are
too similar to each other. Instead combine
them together into one bigger presentation
of various work. Here's another example
of an artist that we've done an interview
recently on our channel. So Toby's work is
again organized, and you can find a
series in a way, for example, under this project. So the monochrome creatures,
once we go into it, it's explained that it's
actually 18 illustrations, but it's all very quickly and briefly introduced
in this project. So instead of submitting or putting up them as
separate projects, it's really nicely curated
into one single project. Even if you're not doing
something as a series, if you see an overarching theme, consider putting them together into one project instead of scattering them around and just bulking up your portfolio. Once again, remember
less is more.
9. Portfolio - Variety and Unity: Now, let's move on to number
two, variety and unity. This is more about the
theme of your portfolio. We already seen some of these artists and
having something like a very distinctive
style immediately visible once we look at the
thumbnails of their projects. But there is a very
important thing to consider. That's whether you
want to harmonize and keep even the colors
and styles similar throughout all of your
projects in your portfolio or whether you want to show variety and all kinds of
different things. Now, my take is that if
you are doing varied work, you definitely want to show the variation and
the full spread of work that you've done. But you also still
want to make sure that the overall look of your
portfolio is pleasing. So for example, this artist does a brilliant job at tying
everything together. Again, he has a very distinct
style illustration style, but we have still various
colors used here, so there's not a color theme. But still, everything
nicely connects together, and when we look at the work, we can immediately
tallies the same artist. If you've seen the previous
part of the portfolio topic, you probably remember me mentioning dribble where
you have shots and you can only use like
a small single image to present your work. The thumbnails on B hands
in a way are like shots. So you really have
to think about the framing and what part of the work that you are showing is going to
be included there. So the selection and editing
of your thumbnail is a crucial part of how your
portfolio is going to look. So it's really that
first impression that you need to
pay attention to. And I've seen so many portfolios where the thumbnails
were not that engaging. But once I clicked on them, I've actually seen so much
interesting content inside. And once the artist
improved their thumbnails, it's just got to like a
completely different level. So you might have
amazing projects, but if the thumbnails
or even the order of the thumbnails are
not pleasing to look at, then you will lose
people's interest quickly. It is very similar
to Instagram where you really have to
consider what you post in which order you
post them because that will give again that
first impression when someone's checking
out your profile.
10. Portfolio - Stay current: Tip number three is to
always stay current. So a portfolio should be
a living breeding thing. You shouldn't just work on it once and then
let it stay like that for years because that's
not how the industry works. People like to see
your current work and what you've been
up to recently. So try not to include anything
older than five years, especially if you are active and you're doing
a lot of things, try to concentrate on
your more recent work. Of course, you can keep in some really successful projects. Maybe you work for big clients. That's nice to show
in your portfolio, but aim for updating and
refreshing your portfolio often. And if you're like
me and then you forget to update your portfolio, you can set reminders monthly or quarterly
to make sure that you don't forget uploading
and refreshing your projects because that's also something that you can do. You don't necessarily need to create new projects
or publish new ones. You can also just
revamp order projects. Maybe it's a project, again, similar to what we talked about before that collects a couple of different illustrations
or graphics that can be tied together. And maybe you've
done similar ones. Maybe let's just say you've
done sticker designs, and you've been doing more since you published it
first as a project. So all of those new stickers
can be added in there, and then that page or presentation is just
going to keep growing. Now once you start following
several artists on hands, you can see the way that they prefer to share
their recent work, and you will be able to see certain artists who would share multiple projects
on the same day. So this way of searching shows me a timeline
of the artists I'm following and what type of projects and how many projects
they shared recently. And we can see ustins the ladies work that
we've seen earlier, actually published
three projects Probably on the same day. You can see all these
three are from her. There's also this other
artist called Andre Duc who also shared three
projects in a sequence, probably again on the same day. This can mean that they either
worked on three projects simultaneously or
maybe they just have a routine of sharing work
at the end of each month. Then these were
the projects that they worked on during that time. It doesn't actually
matter if you upload multiple projects
on the same day or you spread it out a bit more. It's not like Instagram
where you have to post daily or weekly
or anything like that. It's more about how you organize your work and how
frequently you update it.
11. Portfolio - Tell a story: Tip number four is to tell a story with each
of your projects. Now, we've already seen a couple of interesting projects before, but I'm going to show you a few more here as good examples. So keep that in mind that you're not just showing
the final result. Your aim is to tell the story or the process from
start to finish. Highlight obviously the
most interesting details, but also mentioned the
tools that you used, why you chose
certain directions. You can even show things that didn't end up
in the final work. Because that will also help
to see your thought process. And that's what most clients are interested in and also
fellow creatives. When I see someone's full
process presented in a project, I am just immediately more engaged and
interested in reading through and also following that artist because
you can learn a lot from other
artists workflows and of course, be inspired. But as a creative, remember, it's not just about
showing the final artwork, it's about telling a story, how you got there,
show the full journey. So here's another
amazing artist, Brian Miller, and we can
check any of his projects, and you will find that
he is actually going really in depth explaining
the whole workflow. So let's just check this one. If I go down, first, it just starts with
the final artwork. But then there is a
bit of backstory, exactly what he decided to do. And he's even sharing
advice to other artists, things that he
learned from doing this project, which
is brilliant. But then when we
scroll further down, we can see a very nice
composition showing. On the top left, first, it's just simply the outlines, then colors, and then
the final art test. And then going further down, there's a bit more explanation, a couple of other pieces, some more sketches, and
so on and so forth, even showing the different
color tests or variations, and then the textures, details, and then we get to a couple
of additional drawings here. You can see obviously it's a lot of work and it's a
very long project, but it just shows
that some people actually spend a
lot of time really thinking about how to present
their work and explaining their whole workflow and the whole journey, as
I mentioned before.
12. Portfolio - Tailor it: And finally, Tip number five
is tailoring your portfolio. Now, this doesn't always apply, but if you are invited to a
very important job interview. It's something that
you are really excited and hoping to get, then it's probably
worth spending some time and tailorizing
your portfolio and deciding which projects
to include or maybe even add some additional
ones that you were not thinking of
including before. So this is when it's useful
to have Adobe portfolio, especially if your
work is on B hands. This is something I mentioned
in the previous part. So when you have a creative
cloud subscription, you also have Adobe portfolio that something is free to use and you can connect
it to your own domain. But most importantly, it is synced to your Bhans account and you can choose to include
or remove projects. So you can enable and
disable projects, and that way you can very
quickly tailorize it. So I've done it in the
past when I went to job interviews that I actually removed a few or even
shuffled it around here. While on my be hands, I still had more, let's say I had 20 or
30 projects there, but in my Adobe portfolio, I only had a selection of them. Those projects that were more relevant to
the client I was meeting or for the job
interview that I was attending. When it comes to sitting
down and presenting your work and walking someone
through your portfolio, it is very important that you need to be prepared
to tell stories that maybe are not even
written down or just simply be passionate about talking about all the projects that you're showing in the portfolio. So definitely avoid
saying things like, I didn't really enjoy
working on this and this wasn't as much
fun to work on because what you should have in your portfolio are the
things that are more passionate about and the things that you want to
do in the future. And this is a very
important advice. So don't include anything in the portfolio that
you don't want to continue doing in the future. So let's say you are mainly
interested in logo design, and you've done several of those and you show them
in your portfolio, and these are the type of clients and projects that
you are trying to get. But at the same time,
maybe you worked also on a couple of websites, and you also showed
those on your portfolio, However, you are not really keen to work
on those anymore. It is a difficult question
because you want to show variety and you want
to show different skills. But if you are not
interested in doing websites and rather focus on doing more logos
in the future, then what's the
point in including those website designs
in your portfolio? That's just a very
simplified explanation, but hopefully it makes sense
and keep that in mind, try to include projects in your portfolio that you
can talk about and you can be passionate
about and ignore the things that you don't want to really continue
doing in the future. Although these were
the five main points that I wanted to go through, I still want to talk a
bit about how to utilize social media for again,
supporting your portfolio.
13. 12 portfolio - Social media: But as I promise, let me point out a couple of
things to keep in mind when you use your social media to
support your portfolios. First of all, Pinterest
is a great site, again, mainly to collect inspiration, but also to present your work. So besides using
dribble and B hands and other sites to
share your work, you can also put your
work up as pins, and you will be surprised to see how much traffic and views you will get through
this platform. Here's an example, three pins all leading to the
same block post, but each of them
got so many views. These two got more than
half 1 million views and also lots of clicks. As you can see, pin tracks
can be really effective, but also consider to create multiple pins with slightly
different ways of presenting the same work because you
never know which one will really perform well or
better than the others. There's no restrictions. You can create as many
pins as you want. It's a great way of
supporting your portfolio, and you can include links
that will go straight to behance project or even to
your site, whatever you want. It's a completely free platform to use whatever you
want people to find, whatever platform you want
to bring more traffic to. If you are on Pinterest, make sure you check our profile out and see the boards that we created for helping you find inspiration in all
kinds of different areas. Now, Facebook is also a
very useful platform. Mainly, in my opinion, it's great for finding
events and meet ups. Once you start joining
different interest groups, you will be recommended so
many interesting things, including events, workshops, and even webinars that you probably wouldn't
know about otherwise. And last but not
least, of course, Instagram is one of the best social platforms
for presenting your work. It's a very visual platform. And you can actually
use it as a portfolio. I've seen many artists switching
on to using Instagram as their primary portfolio or their primary tool
for getting new work. It is great for photographers, illustrators, graphic designers, motion designers, highly
recommend to have an account and also make
sure you keep updating it. Here it's probably the most important to be a
bit more present. So you don't want to just have an account and never update it. Frequency here is much more important than on
sites like B hands. There's a couple of
things I've written down here that can be
useful to consider. But there's one thing I
would like to highlight. And that's the fact
that you should be limiting yourself how much you use Instagram and in
general, social media daily. If you're using an iPhone, you can set even restrictions. So let's say after
30 minutes a day, you will be blocked out
of using those apps. But you don't have
to be that harsh. You can just simply try
to reduce the amount you use it because if you keep checking other
people's work, in general, whether it's social media or even
apps like Behance, you probably will feel overwhelmed and comparing
yourself to others, and it can easily backfire. So what I mean is when you use Instagram to share
maybe one of your work, don't get stuck on it checking
out other people's work, more than, let's say, a healthy amount of
time, 10 minutes. Because if you spend
half an hour or more, each time you pick
it up and use it, is just going to first of all, take a precious time from
creating your new work. And also, it might actually
stop you because you will be, again, comparing
yourself to others, which is not healthy. So you have to find
that fine balance between sharing your work, getting inspiration, but then also crack
on and do your work. So remember, don't get
stuck on social media. That's definitely not going
to help you in the long run.
14. Conclusion: Well done for
finishing this course. I hope you had just as much fun going through it as
I had recording it. And of course, don't forget
about the class project. Because remember,
practice makes perfect. I can't wait to see your work, so make sure to submit it. And in case you
like this course, and you would like to
learn more from me, then there's plenty of other courses that
you can find here. Go and check them out now. I can't wait to meet
you in the next one.