How to Create GREAT Blog Topics FAST | Michael Luchies | Skillshare
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How to Create GREAT Blog Topics FAST

teacher avatar Michael Luchies, Entrepreneur & Writer✎

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction to Writing Great Blog Topics Fast

      2:07

    • 2.

      What A Great Blog Topic Is

      1:23

    • 3.

      Write for a Specific Target Audience

      3:30

    • 4.

      Define Your Goal

      0:57

    • 5.

      Share Something Unique

      0:45

    • 6.

      Make It Easy to Understand

      1:02

    • 7.

      Excite Your Reader

      0:57

    • 8.

      Hint to the Value

      0:38

    • 9.

      Short and Front Loaded

      1:43

    • 10.

      My Process for Creating Blog Topics

      5:45

    • 11.

      Where to Look for Blog Topic Ideas

      3:38

    • 12.

      How to Quickly Create Blog Ideas

      3:57

    • 13.

      Your Project

      0:40

    • 14.

      SEO Considerations

      2:06

    • 15.

      Submit Project and Rate This Course

      1:26

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About This Class

Create GREAT topics for your blog FAST with the help of entrepreneur and professional writer Michael Luchies (me!). Michael gets paid to create blog topics and titles for entrepreneurs from around the world, but in this course, he doesn't want you to pay him; he wants you to learn how to create your own blog topics to help your blog and website attract your target market. 

This course is for bloggers and entrepreneurs of all skill levels, and is intended to help you create an immediate list of blog topics that will help you accomplish your goals. 

In this course, you will learn the following: 

  • What a great blog topic is
  • My process for creating blog topics
  • Where to get ideas from
  • How to quickly create ideas
  • How to evaluate a blog topic and title
  • SEO considerations for blog topics

You will create:

  • A long list of potential blog topics and titles to move forward with
  • Blog topics that are designed to attract your target market
  • SEO-friendly topics and titles 

Whether you have been blogging and marketing a business for 10 years of 10 minutes, this course will help you create compelling topics for your blogs fast! 

Meet Your Teacher

Teacher Profile Image

Michael Luchies

Entrepreneur & Writer✎

Teacher

Have you made your wildest dreams come true, or are you still searching for the right help to get you past your fears and doubts and on the right track to accomplish your dreams and goals? 

If you are ready to learn and want to improve yourself, build a business, or learn new skills, look no further! My name is Michael Luchies and I'm an entrepreneurial writer who guides entrepreneurs, startups, and small businesses towards growth with content. 

I am the Founder of TrepRep, Co-Founder of the Write Your Startup community, an experienced communications manager, amateur standup comedian, former contributor for Entrepreneur Magazine, TEDx alum, former Interview Editor and Podcast Host for Under30CEO, and Copywriter for Propllr. I have spent the past... See full profile

Level: Beginner

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Transcripts

1. Introduction to Writing Great Blog Topics Fast: Hello, business owners and bloggers. My name is Michael Lu. I'm a professional writer and entrepreneur. And today I'm gonna show you how to create great blog topics, fats, because after all, as the owner of your blog or business, you're the best person to come up with blog topics. However, a lot of people, maybe even you've considered it. Hey, people like me to create those blog topics for you. There's no need to do that. You just need to know that tips the insight information and the process for creating your own blog topics. And that's what we'll cover in this course. So let's get inside and let's get started. We are inside and ready to rock. Let's talk about how to create great blog topics fast. As I mentioned, Michael leukemia. This is something I do as a part of my living. I do create blog posts for entrepreneurs, bloggers, and small business owners. It's something that comes to me very naturally over the last 14 years of writing. But what I've been able to do for this course is kinda go through my thought process, break that up, and make it digestible for you. So that's what I'm going to try to do in this course and I hope it's helpful. Make sure to look at the resources for this course. I did create a resources document and also makes sure to communicate with me here on Skillshare. Submit your project, and I will give you a free blog topic idea. Also give you feedback on your ideas as well. I'm here to help. Alright, so what are you going to learn in this course? You're going to learn what a great blog topic is. My process for doing so, where you can get ideas from, how you can quickly create ideas because we want to cut down on time. You don't want to have to spend all day just creating some blog topics. How to evaluate a blog topic and the title. And then SEO considerations, because obviously you want the blog post to reach people. You may want to make sure that it is optimized for search engines. 2. What A Great Blog Topic Is: What is a great blog topic? There are several things that all great blog topics have in common. First off, they're written for a specific audience and we're going to dive into each of these because they are very important to understand before creating great blog topics, you need to know what they are, what they contain, and why they're written for specific audience. They have a goal. They share something unique about you or your business. This is something that many people often forget. They are easy to understand. Topic has to be very simple if somebody doesn't understand it, do you really think they're going to click on it and read it? No. They excite your reader, has to be exciting to them as well. Hints to the value that will be given to the reader. So they want to be able to know what am I going to gain for this, even if it's exciting and there's a goal to it. If it doesn't excite somebody or hit too, what you're going to give them that they're going to be able to take something away from it. There's still probably not going to click on it and then read it. It also should be short and front loaded. And again, we'll dive into that a little bit, but front-loaded just means the words in your title are front-loaded. The most important words are first. 3. Write for a Specific Target Audience: Alright, so written for a specific audience, what in the world does that mean? So every blog posts you write should have a specific audience in mind. This can be known as an avatar or your target market. Your target market is who you're trying to reach. Who do you want to read this post? Who do you want to read this post and then take an action whether that's subscribe to a newsletter or buy something. This is your ideal person, the person in your mind that you are writing this for. Your target market may include your customers, potential partners. You're not always writing it to somebody who's going to buy something. You might be writing it. For example, if you're writing for a non-profit, you might be trying to recruit partners, people to join you, people to provide services alongside you. And you can write to those partners why you should partner with XYZ non-profit a potential employees. So blogposts are a great way to recruit new talent. So you might write blog posts for them. I have done that for several companies. So here's an example of a target market. Who was this course written for? What's my target market right now, who did I have in mind? This is how specific you want to be. It doesn't mean you're ruling out everybody else. It just means you're honing in on an audience. So inner. She's 40 and entrepreneurially minded mother who wants to build something for herself. She recently started a small business and wants to promote it without having a large marketing budget. She's starting a blog, but doesn't know what to write about. I'm creating this course. So Anna knows exactly what to write about. So she can confidently cover the topics that she should be sharing with her target audience and accomplish her goals. But I'm trying to reach everyone. Do not fall into this very, very common trap. The best way to reach no one is by trying to reach everyone. Just imagine creating your profile for a dating website and just saying, I just want someone with a good sense of humor or maybe not even that specific. Just saying I'm available, message me. Well, you didn't clarify who you're looking for, what's your wants or needs are the type of person you're looking for. You know, your preferences. You want to clarify that you want to speak to a specific person. Otherwise, everybody is just going to look past that profile. Or you're gonna get a thousand requests and none of them are gonna be what you're looking for. Those are some of the traps that you fall into. You want to make sure you're clearly speaking to a target market. It doesn't mean you're eliminating other people that might buy your product or subscribe to your newsletter. But it does mean you're trying to connect with somebody specific. And by doing that, you're going to connect with other people somewhat relate to that target market profile as well. So as I mentioned, cut through the noise to reach who's most likely to benefit from your specific product or service. This is where you want to narrow down that target market. Make sure you're speaking to somebody specific. 4. Define Your Goal: So has a goal, a blog topic, and the title, it should have a goal. Now, there are lots of different goals that you might have in mind. And I would definitely come up with the goals before you start creating the topics. Use a goal and then create topics based on that goal. We'll talk some about that and other ways to come up with the topics in a little while. But here are some common goals. Sell a product, gain newsletter subscribers, increase web or blog traffic. Build a stronger relationship with your target market. Increase or establish credibility and trust. And this is where you write some of those. Welcome to the world posts or this is what we stand for. Explain your experience in the industry. There are some value to these types of blog topics. Especially earlier on in the process than later on. 5. Share Something Unique: If every posterior right share something unique about you or your business, you're on a really, really good path to connecting with your target market. Now, this is a really nice to have, maybe not a must-have, but really the great blog post do share something unique about you or your business and you can find clever ways to work that in. So why are you writing blogs? You want to sell products or services. To sell, you need to build a relationship. Sharing about you and your business Starks and strengthens those relationships. So this is why sharing something unique about you or your business is important. 6. Make It Easy to Understand: Blog topics should be easy to understand. Being clear is always better than being clever. And also, when you're thinking about your target market, you want to know their level of knowledge on your subject. You have more knowledge on your subject than your target market. So you might use specific acronyms and terms that are specific to your industry that your customers or your target market might not know. Don't do that. Make it really easy to understand. Don't Out clever your audience. Now, if your target market is extremely intelligent and well-educated, then you will want to write well-educated and intellectually stimulating pose to some degree, but you still want to make it simple and clear. So make sure your blog topic and the blog are easy to understand for your target market, you're writing it for them. 8. Hint to the Value: A blog topics should hint to the value you're going to provide. This might apply a little bit more to the specific title that you're right when you post a blog. But when you think of a topic, it's still important. You want a hint to the value you're going to provide in the post itself. If your target market doesn't see the value in the topic you're writing on. Even if it's exciting, they likely won't take the time to click and read again, going back to my title for this course, it speaks to the value. You're going to learn how to create your own blog posts. Great blog posts, topics, and quick. 9. Short and Front Loaded: Is short in front loaded. So what does that mean? Short means the title should be around 60 characters are under eight to 12. Word. Titles are shared the most. I would even keep it shorter than that. But you want to make sure you're still one. Having a title that's good for SEO, which may include a couple more words. You still want to stay in that eight to 12 word range. But a lot of powerful blog post titles are 567 words. So keep it short, frontloaded. It means you're optimizing your title by putting the most important terms at the beginning. So if you are trying to target people, starting a blog, and it was like X ideas bubble out when you're first starting your blog, starting your blog, which is probably the most important phrase there, is that the end instead you might want to do starting your blog, dash X, blah, blah, blah. So what appeals to them? Right from the start? Starting blog? Yes, I'm starting a blog and then x tips. Oh, that might be interesting. That also kinda hints at the value and might excite the reader as well. It's also front-loading those keywords. You're front-loading starting a blog rather than seven tips or Vogler, you're already wasting that space. Those first few words which you want to make sure you're helping with SEO with those front-loading the words and the reader connects with a instantly the first few words interests them. There. 10. My Process for Creating Blog Topics: So what is my process for creating blog post topics? Now this is something I really had to reverse engineer in my brain to get it out and into this course for you. So I look for the obvious first, every time somebody comes to me, wants blog topics, I go to the obvious, this is where you should start. This is the easy picking the apples, the ripe apples right on the ground. Who we are. Sometimes you can get three to four posts out of this, out of each one of these, who we are, You could do. You know why we started who I am, my background, all those types of things. And this really works in with sharing something unique about you, connecting with your target market and building trust. So why we do what we do? So speak to your passion, your interests. What we do that's different. This is a big one. This can also turn into four or five posts or even more talking about the specifics of your service or your blog. So what do I do different than somebody else? As far as creating blogposts topics, while not just a blogger, people pay me to create blog posts. And I also have a different background. I went to school for entrepreneurship. I started writing as a freelancer. Before that, I offer something different than maybe some other teachers on here. So you want to speak to that. Also go through any existing content to look for ideas. This is something else that I do to create blog posts right from the start. So if somebody has a homepage or an About page, those are prime for ideas. Start scrolling through that and we'll talk a little bit more about this, but start scrolling through that and get ideas for blog topics from that, things that you can expand on. Because if you are looking at a website, that should be really condensed information, That's all trimmed. All of that is trimmed out that you can take a section of that and expand on it in a blog post. On the note of going through existing content, looking for ideas. Here's an example. I went to one of my really good friends and clients. Websites might be needed at comedies and mental health speaker. And just looking at his About page, here are some of the ways that I would go about creating new blog topics. So let's look here. Mission of his company to support you in receiving the gift of emotional wellness. So let's stop right there. How about how emotional wellness is a gift? That's not the perfect title, but it's that idea for a topic. Let's keep going. Unique learning experiences designed to empower your personal and professional growth. So maybe how emotional wellness empowers your professional and personal growth. You can even break those up. How your personal growth, how that can expand through emotional wellness and your professional growth. Because those are two different topics. So we already have about four topics and we've gone through one sentence. And this will take some time, but it will get easier every time you do it. Let's continue. International Association for continuing education and training as a word is company prestigious accreditation. So we could write a blog post about that. I know he already has. And then going into his story, and obviously your story is a great place to look for blog topics. So if you've written out your story, why you created your company, go through that to look for ideas as well. Right here, his path to becoming a speaker became evident at an early age. He could talk about that from an early age when he first realized he was gonna become a mental health speaker, or when he first realized that he could help other people with his story. Then he goes on and talks about his story being expelled from schools. So what he learned from that experience and these types of topics will help build that trust and help create that relationship with his target market, which are people that are interested in learning about mental health. And people that want to book him as a speaker, to speak to their group or school or company about mental health topics. So my process for creating blogposts topics. We mentioned this earlier. We talked about dreams, goals, and problems. And this is three prime places to look. And this is also why it's so important to identify your target market. Know who you're speaking to. Because now you can really start to dive into that. You can go into their core, figure out what they really want and need and provide that to them, speak right to it. It's a really, really powerful tool here. And when you're stuck, you can start to look elsewhere. And we're going to dive into that too. But dreams, goals and problems. Going back to Anna, the single mother that identify who's working mothers, sorry, who's becoming an entrepreneur for the first time, her dreams might be to creating more income than she could get from a job to spend more time with their child. So I could create sub courses or blog posts about that. How creating blog topics are going to help her increase the visibility for business or allow her to stay home, more, things like that. So think about dreams, goals, and problems. And we're still going to touch on this a little bit later as well. So as I mentioned, one stuck look elsewhere. 11. Where to Look for Blog Topic Ideas: So here are some ideas of other places to look for blog topics. Some of these might catch you by surprise, but these are all places that I've looked to come up with topics. So TV shows, especially if there's a really popular show going on right now that you think most of your target market is watching. You can relate something that applies to them and applies to your business with a TV show. And I've done that before with Game of Thrones and other ones. And they've been some of my most successful blog posts. Journaling or free writing. Free writing for five-minutes. Setting a timer, writing as much as you can about a topic is really going to uncover some really good content that then you can repurpose into blog posts and blog topics themselves. Social media, search for hashtags that apply to your target market. Look at what other people are writing. This is a great hotspot to find topics to write about. Memories are stories. Think about things that apply to your target market and your business from your history. Stories that you've either heard or experienced firsthand, those can turn into fantastic engaging blogs. Your work, your everyday work. Something I do is make sure I have my phone, a laptop, or a notepad with me when I'm going through things, write down ideas, something might pop in my head based on experience at work, especially if you're works related to what you're writing about, which it should if you're an entrepreneur starting a new business. And then daily observations, I'd also keep a pen and paper handy if you're on the line at a Starbucks and all of a sudden you think about an analogy about somebody ordering a Venti and that complicated ordering process are people feeling weird about placing a coffee order and being hesitant in preferring to do it online because there's tons of people in line with online orders. Now, I'm going off on a tangent, but you see there's daily observations that might apply to your target market. Once you start thinking of these more, you won't be able to stop the blog topics from coming to your mind. They're going to come non-stop, which is a good thing. Google searches, another place. Search. Phrases about your target market. Think about certain words that apply to your business. Look at what other people are writing about, and even searching as well. One of my favorite things at Google searches is to type in a term, scroll to the bottom of the page and look at what questions people are asking. Or look at what the topics that are being searched the most within that round, within that subject. News. Look at news. When I'm writing about a certain industry, I'll type in the name of the industry on Google and I'll search news to see what hot topics. There are ways that I can talk about that hot topic in a way that's relevant to the business. Websites. Search for websites in your industry to get ideas. Look at interviews of people that are maybe subject matter experts in your area. You'll get great ideas from that as well. Books, even books that aren't related. I've actually looked at the Bible for inspiration ways to use certain scripture to apply to my target market and very rare situations. But that's just an example. And your audience, if, especially if you're following them on social media or other places, see what they're talking about. 12. How to Quickly Create Blog Ideas: So we've covered what a great blog post topic is. We've covered that you know how to create a great topic and a great blog post. But now let's look at how to quickly create a lot of blog ideas. Now, as I mentioned, you're going to think of some in your everyday experiences now, as long as you're aware of the different places that you can get inspiration from. But here's how I create a lot of great blog topics very quickly. So set a timer, go from five to ten minutes. Turn off all distractions. If you need something, sometimes I need a little bit of noise. Find some classical music that you enjoy or something on YouTube. But yeah, set of time or turn off all distractions. Keep your target market in mind. Pick two places to look. So two of those sources that we mentioned. So your target markets dreams are their goals. And maybe a website if there's some content already on there, but pick two sources. Set a timer from five to ten minutes. Keep your target market in mind, right, as many ideas as possible and don't edit them. You can do that later. So all you're doing is you're looking at these different sources, website, a book, whatever. But I would start with the easy places writing that you've already done or another blog post that you think is meaningful to your target market and your business. And just go through that, right? As many ideas on another sheet of paper, whatever you need. Whether you have open Word document or pen and paper, but right, as many ideas as possible in that time and just don't stop writing. Even if you don't think it's helpful, write it down. You might be able to use it later. You can also consider writing questions that you have, thoughts, anything that comes to mind, but this is gonna be helpful to then edit down later to create those final blog topics that you can then, right? So here's a quick example of how I would approach this using the target market that I identified earlier. I would take five-minutes to do this, set a timer for five minutes. The topic would be writing for entrepreneurs and small businesses. Just like Anna here, my target market would be Anna, which I mentioned earlier. My two places would be Google search. And then thinking of Anna's problems. So Google search, for example, I would be searching how to create blog topics for entrepreneurs. Look at that, look at some of the difficulties that other first-time entrepreneurs are coming across when creating a blog and start writing about some of those topics. Just searching a few of those should give you a lot of different ideas and blog posts and websites to look at. Then thinking of Anna's problems, remember she's doing this for the first time. So how to overcome that? How to make connections in this new space and how to grow her network, how to start a blog for the first time, connecting her with some of those resources, even some of those are gonna be the block topics that I would probably come up with very quickly using this process, how can I solve some of those problems? And sometimes your blog topics, you might not even be the ones solving that problem. You might connect them with a solution. So you could do a blog post on the ten best resources for starting a blog, the best blogging websites. And just by aggregating that information, you are helping your target market. You're helping connect them with that information. So keep your mind open when you think into these blog topics. You don't have to be the subject matter expert on all of this. You can help connect your target market with that information. 13. Your Project: It's time for your project. It's time for you to start creating those great yet quick blog topics. So choose your time, the target market you're writing to go ahead and define that, come up with their name, their age, their interests, what issues they might have within what you're trying to help them with. And then the two sources for ideas. You can do more later about keep it to one or two for this process. But set that five-minute timer. Create your target market and make sure you have that in mind. Your sources for ideas and also that topic, what you're writing about. But that's gonna be associated with your business. 14. SEO Considerations: So SEO considerations. Not only do you want a great blog topic, a great blog title, and a great blog posts. You want people to find it. To find it, it has to be optimized for search, which is SEO, search engine optimization. So what are some of those considerations when thinking of blog topics? I created this as kind of a bonus section for you here. Use words that are key for your target market. One of the ways to think about this is, what is your target market typing into Google? When they're trying to find a service like yours, what words are they typing? Consider using those words in the blog topics. In the blog titles only when they make sense. Use a headline title analyzer. Now, this will help with SEO and also teach you to write titles that work. But be careful there. There's some give-and-take here, these are not perfect. Also, some of the scoring systems are very odd. On one, you might get a 90 and another you might get a 70. So try to rework some of these, but some of the examples, some of the places you can find. Some of the headline analyzer is you should be looking for East Coast schedule Headline Analyzer, share through AMI Emotional Marketing Headline Analyzer and the capitalize my title headline analyzer. There's a few that you can search to try out. You can plug in the title that you came up with and see the suggestions, see the score, see how to improve that title. This will greatly help with search engine optimization. A great, efficient title that is front-loaded is really going to help people find your blog posts because of search engine rankings, the algorithms that determine what shows up one and make them click on that headline, on that title. Search what blogposts are dominating your industry? Type in keywords in your industry. See what blogposts come up. Look at the best blog posts in XYZ. For me, it would be in writing blog posts and I could reference some of those. One creating content on that. 15. Submit Project and Rate This Course: Thank you. Thank you for taking this course. Thank you for putting time into your business and blog and being able to create better blog topics is really going to help your business. It really is. I wouldn't be creating this course if I didn't believe that. Don't forget to share your blog topics in the project section of this course. So take maybe five to six of your best blog topics that you created during your five-minutes. Submit those in the project section of this course, also makes sure to download the course resources. I have resource document that I created for you as well. But after you submit in the project section of this course, I will check that regularly. I'll give you feedback and I'll give you a free blog topic as well. And please rate this course, let other people know what they can expect. You can also let me know if I'm doing a good job or if there's something I should add to this course, I do want to keep it short. I want to keep it to around 30 minutes. But if there are quick ways that I can add value to you, let me know. And you can contact me as well. If you need additional help. You contact me and Michael at treppe rep.com for additional help. I truly appreciate you taking this course. Please read it, submit your project, and start creating those blog posts. After you got your topics finalize, start writing posts, get them out there into the world, and then adjust as needed. You got this.