Grow your Social Media: Master Perplexity for Content Strategy

1. Introduction: If I told you that in just nine lessons, you could transform from creating content randomly to becoming an AI powered strategist who constantly outperform competitors. Hi, I'm Karen, a senior creative specialist with over ten years of experience in graphic design and duality. From past three years, I'm continuously experimenting with the content journey, and this isn't just another content creation course. This is your blueprint for dominating in content games. Using the revolutionary power of perplexity AI. Most content creators are stuck in endless cycles, spending hours researching, guessing at trends, creating content that gets buried and wondering why competitors seem to always stay ahead. The old method of manual searching and randomly posting simply doesn't work in AID. Landscape. But if you could research tending topics in minutes instead of hours, over the years, I help creators and brand creating their videos, creating social media strategies and scale their content operation using AI driven tool. I will be teaching with the exact system that I am using. More importantly, I have condensed my three years of experience and experimentation into this step by step blueprint that anyone can follow, even if you are just started regardless of your current skill level or needs. So in this course, you will master AI Power content calendar, creating and optimization, performance tracking that drives continuous improvement. Build sustainable scalable content system, repurposing strategies that multiply your reach. Plus, you will complete a capstone project that becomes your professional portfolio. By the end of this course, you will be not just creating content. You will be strategically positioning yourself in the market by using AI as your competitive advantage, systematic processes for research, creation, optimization, and scaling that works whether you are a solo creator or you are working as a leader in a team. This course is perfect for content creators, social media managers, marketing professionals, entrepreneurs, and anyone who want to leverage AI to create content that constantly perform. No prior AI experience required. We start from the basics and start building two advanced strategies. Your class project, you will build a complete AI powered content strategy for you, for your that is including competitor analysis, content calendar and performance optimization plans. That is essential for everything you need to launch or level of your content carrier immediately. The content landscape is evolving rapidly and AI is becoming essential, not optimal. Let's build your AI powered content empire together. See you in the course. Let's get started. 2. Setup Perplexity Account as per our preferences: Let's talk about the very basics of perplexity. Once you go to this link that is perplexity AI, it will redirect you to this interface where you can sign in directly into the perplexity, or you can search it directly here. Just like hat GPT, I give you a free access for some time, use it for a while or for some Qs, about 325 queries for simple queries and for advanced queries. If you want to use deep research, you simply have to log in first. But before that, you can simply ask it anything you want. It's up to you, whatever you want to ask it, I will give you an answer within second. Login into perplexity is really simple. Just like Google account, you can create an account here or you can directly use a Google account to log in here. And this is a white interface, and if you want to change the interface to the black, you simply have to log in here first. Right now, I'm using perplexity Pro account. So it doesn't matter if you are using perplexity P or perplexity. It doesn't matter right now because there are limited resources you can use to test the perplexity. You doesn't have to buy the perplexity subscription right away. You can test this tool and after that, if you like this tool, you can take a step further. Just like hat GPT, you are using hat GPT or Chat GPT plus, which is subscription based module. Here is also perplexity has both the options. Once you go to your account and in your account setting, go to your preferences. Once you go to preferences and click here appearance, you can select light, system or dark. It depends on you and you can use the language, whichever language you are comfortable in, you can change the language also preferred language, it is automatically detected in here automatic preferred language. So auto enable complete suggestion while typing a query, you can enable this and homepage Wizard, which is homepage. Wizard is just like this homepage. Once you click it and click here and customize sidebar, you can customize your sidebar here also. This is just a basic so that you can familiar with the perplexity interface a little bit. After that, we will cover a lot more in perplexity. 3. Why Perplexity is different from ChatGPT and Google Gemini: If you're content creator, you have probably used CJR GPT and Google to research your content. But here's the problem. CJR GPT doesn't know what happened after its training cut off, and Google gives you a list of links you have to click through and read yourself. Today, I want to introduce to perplexity AI, what many are calling the World first answer engine with over 780 million queries processed in May 2025 alone and growing 20% month over month. This tool is revolutionizing how content creator research and create. What makes perplexity different? Think of it as an AI powered research assistant. That combines the conversation abilities of CJA JPT with real time web access. But design is specifically for getting direct cited answers. Here are the four revolutionary features that makes perplexity essential for content creators. First, real time web access with advanced reasoning, like JatGPTPerplexity search is the Internet right now using advanced models like Cha JPTFour or Chat GPT five with the latest model of Open AI and cloud four Sont and its own sonar model. When you ask about trending topics, you get information from today, not from years ago. Second, multiple search modes for different needs. Perplexity now offer three distinct mode. Quick search for fast answers, research mode for comprehensive analysis, and labs for creating complete projects like Testpot and reports. Advanced reasoning capabilities. The platform now includes reasoning model like r1776 and Open AI O Mini, which can work through advanced problem step by step, just like human experts. Fourth, is spaces for organized research previously called collection. Spaces let you upload up to 55 set custom AI instruction and collaborate with up to ten teams member on research projects. Search mode is quickly answer engine and you can ask specifically, what are the top content trends for August 2025? It gives you a fast cited response in seconds. Research mode formally called deep search. I spent two to 4 minutes reading hundreds of sources or to create comprehensive report. This is perfect when you need deep analysis for blog posts or white papers. Labs mode launched in May 2025 goes even further by creating complete projects, ask you to create a content calendar dashboard for irqter 2025 and it builds an interactive spreadset with charts, data, and everything you. See the difference. Search gave me quick bullet points, research, created a detailed report, and labs, built an actual working dashboard I can use and share with my team. Perplexity actually source is thinking process. Working through complex problem step by step for content creators, this means you can ask complex questions like analyze why my competitors content strategy is working and suggest improvement and get reasoned strategic advice with sources. The platform automatically selects the best model for your query or you can choose manually based on what you need, get your account ready, and I will see you in the next lessons. Where we build your content research Powerhouse. 4. Understand the interface and create your first space : Lesson one, you discovered why perplexity is revolutionary. Now it's time to set up your content creation Powerhouse. In the next 10 minutes, you will create your first space optimize for content research, configure custom AI instruction, upload essential files, and set up collaboration workflows. By the end of this lesson you will have a personalized AI research assistant that knows your brand voice, understand your audience, and has all your key documents at its fingertips. Let's dive in. In this lecture, we are going to understand how perplexity space work. First, let's understand what makes spaces different from regular perplexity searches. Think of regular perplexity as a public library, great for general research, but spaces are having your own private research office with all your files, team members and custom instruction. Here's what space give you that regular search is done. First, upload up to 55 25 MB each. That perplexity can search through set custom instruction that apply to every search in that space, invite up to ten collaborators to work together, choose a specific AI model for your space, keep everything organized by project or topic. This is the spaces interface. And once you click, this is the regular perplexity interface. As you can see in perplexity, here is a search term you can type your query in this specific search term area and it will show you the result. As we have already discarded about the three search tabs, that is regular search deep research and lab mode. All these three are available here and you can enable and disable a specific search term. Example, if you want only about the web information, you can search the Incnet directly, and if you want to search academic papers, you can enable this. Within the social media discussion and opinions, you can enable this and if you want the financial advice, you can enable this. You can disable and enable any two, any one, any three, and it's totally depend on you, understand what you want to learn and which resource will give you a better result. It's depending on you. About the research, as you can see, I switch to research tab and you can set source for search and you can simply again, enable and disable the specific search area where you want to research about the regular search, it is fast, and you can choose the model depending on you. As you can see, there are models available here, DepingGoc 03, Pmax, depending on you, you can use it. Now head over to spaces that is here. On your left sidebar and create spaces. Or you can click Welcome. Once you click on Welcome, you will see this window. All these are templates that you can use directly, Browse the template, click it, and it will automatically redirect to a specific template. Or you can create a new one here. Once you click create space will be created. This is the same step. Once you click it, this window will pop up instantly. Now, name blog content hub. Be specific, so you will remember its purpose later. Let's make it 2025. Now, add a description. Block content up 2025. I have named the space. Now I'm adding a description here. Research, write and optimize block content with Brand voice and audience insight. This help collaborators understand the Espace purpose. This is my space here. Now next step is choose your Emosi. I'm adding this emose here so that I can spot it directly because this make it easier to spot in your Espace list. That's all. Let's copy this here also. Done. Now, select a default AI model for content creation. I recommend Cloud four point oh so on it for creative writing or GPT 4.1 for analytical content. As we can see, there is no GPT 4.1 right now. Why? Because recently Open AI has launched GPT five. It's depend on you, whichever you like, you can use that. So right now I'm using Cloud Sont four point oh, Anthropix Advance model or OpenAI latest model. We are using Cloud Sont four point oh. If you are not sure which model you want to use, you simply have to click best. It will automatically select best model for each query. You don't have to worry about a model. I'm using another Emosi directly into my space. So let's typewrit and click Now, our EMOs has been added here also. Now your space has been created. As you can see, here is our Ispace which is already been saved, you don't have to click any save button once you reload it. You can see it there. It's always there. Now it's time to setting up our custom instruction. Custom instruction, tell perplexity exactly how to behave in your Espace. Think of them as training your personal AI assistant. Now, click Add instruction and here what I recommend for content creator. Now, once you click Add Instruction, click on dit, once you click at it, once you click at it, you have to paste it. This is a template you can use directly. You are a content research assistant for I'm simply naming it Current rato, which is my name. Always now press Enter. Always write in conversational language. Now, let's review it again. You are content research assistant for current rato. Always write in a conversational language, engaging to suitable for your target audience. Now, who is your target audience? Instagram age 1523540 years of age now include all the Zender Now, include acce able tips and practical examples, cite recent sources, last 30 days preferred, focus on trends and data that support content strategies. Ask clarifying if the request is unclear, provide content in format ready for blog, social media, or newsletter. Let's save it. So we have given the instruction to our assistant in our space. Here's why this works. You are setting the tone, audience focus, recency requirements and output format. Every search in this space will now follow the guideline automatically. Now what you have to do, you have to copy my same E steps to understand it better. You simply have to pause this video and follow the Step. If you want to rewind this video, you can do so. I request you to follow each step and create your own space right now. Or you can also add a specific instruction of your industry. If you incest add focus on B to B software trends for E commerce, and include consumer behavior, insights, et cetera. It's depend on you which type of space you want to create. I will see you in the next lecture. Thank you for watching. 5. Understand document for summary research and Run your first prompt : Next, let's add your essential files. Click Add sources here. Click on Attach File, then upload your local files or connect the files which are available in Google Drive. Here are key files every content creator should upload. First, brand guidelines, audience research contain calendar, competitor analysis, SO keywords. Let's create all these files within ChaGPT. Right now we are at CHAPT. I'm creating a demo file for our specific space project. Let's create all these files. So I simply ask hat GPT give me in Word file, create demo brand name, current dato and create demo of the given requirements. The hat GPT will give us demo brand details. So here is the Word file that Chat GPT has given. Let's download it, let's download it. Here is our brand guidelines, content details, compared SEO keywords. These are the keywords. So let's upload this in attach file. Perplexity, let's find in the local files, search for the file, let's open it. Now we have uploaded our guideline details here. All these are dummy, so you don't have to worry about that. You simply have to create your own. That's all, which are according to your brands. Now you can upload up to 50 files, each up to 25 MB, supportive format, PDF, Word Docs, spreadsheets, text file, images, and even audio video files. It's depend on you. Perplexity can now transcribe audio and video files automatically upload your podcast episode, webinar recordings or voice memo and perplexity will make them searchable. Now if you want to add website link and external sources, you can do so. Beyond Pis, you can also add website links as sources, something unique to perplexity that hat GPT and Clot can't do. Click the Links add and tab. You can add your company website. You can add your logo, your company blog URL, or if you know your competitors, you can add or share the link. With the perplexity, industry news sites, trust, your social media profiles, key resources website in your niche, you can share all of them with perplexity. You simply have to share all the links here. Perplexity will now search these sites along with a broader web, giving you more comprehensive and relevant results. This is incredibly powerful because your space now has context about your brand and your competitive landscape. Now let's talk about collaboration and privacy settings. Now you can invite contributors. It's depend on you, whoever you want to invite. It is just like a Google Drive access. Once you give the link anyone with the link, the access, anyone can join. There is no difference. It's like sharing a file. If you want the link to be open, anyone can join. If you want the link to be opened by only invited members, you can do so. You would simply have to add their email ID, send them mail and they can join directly. Now let's test your space with some real content creation queries. Now let's test our space with some real content creation queries. Let's try this. These are three ideas that you can use. What are the top content marketing transfers September 2025 Analyze our competitor most successful blog posts from last month generate t block topics based on uploaded audience research. You can use any of them. Right now I'm using first one, which I think more relevant to me. Now, once you click on search app after selecting deep research, notice how Perplexity now references your uploaded files, follow your custom instruction and searches your linked website along the web. Now let's Add file here. Local file. This is the demo brand guidelines that I have and also use these guidelines for my brand. Please specify that also. Here comes the Music. One, two, three, click. As you can see, all these are steps happening. I'm showing all these steps only for first time. After that, I will kip or cut these parts because it might take your time. This is for reference so that you can understand how perplexity works, how it think, as you can see, it's taking 2 minutes gathering resources. You can skip and I recommend not skip it because it might not give you a perfect result. As you can see, reading the sources. It will give you a full report in some time. This is the market research that has been completed through perplexity. As you can see, this is what we get as a report from perplexity. Let me read it for you so you can understand how perplexity work. So there are research, assets, steps or sources that we call citations as number. First of all, let's check for sources. As you can see, there are about 73 sources has been used to create this report. So all these links, blog, website, news, social media, everything and you can see, YouTube also has been gone through from this process. After that, we have come to steps like which type of steps has been taken from Perplexity. These are the terms that has been used. These are the resources, and these are the extra resources, different types of resources related to market, related to tech industries. Everything has been generated. Some Python programming has been done and the chart has been integrated into a graph. 6. Understand how Perplexity process the prompt: Now let's look after assets. This is what they have generated, and this is the Python, and this is the chart. I think they have created a Python. After that, they have created a chart. This is a chart that has been created using perplexity. In a simpler term, short video has the latest trend after that. After that, user gen, AI personalization, social media commerce, interactive content, voice search, back to school and sustain market. Now, let's back to research that what we got from perplexity. Adds top content marketing trend for September 2025. Hey there, ready to absolute crash your content game this September. I have got insider scoop on what going make your brand standout counting these trends and just buzz. Let me explain you first after reading these two lines what we understand. We understand that we have not told our perplexity or AI in this particular prompt area that we want this type of prompt and this type of content. We have not done anything. Our instruction has done everything for us. That is for one time and you can research further in this area and the document that you have attached is here and it's always been there. In this particular space. These trends are not just buzzwords, they are ticket to connecting with the sweet spot audience of 15 to 40-years-old who are scrolling, shopping, making decisions faster than ever. As you can remember, I also have specified the age of my audience. Top content marketing for September, this is the chart that we have already read it out. After that, short form video content rules everything. These are the first thing. Now after that, what you need to do right now, create 52nd dat hooks. In the first 3 seconds, it's also explain everything, caption for silent viewers, jump on trending audio and effects that feels real and relatable. Now, after that prote for currents brand, as you can see, we have not specified the brand in this particular chat, but we have instructed it that we are talking about current brand. So case quick editing tutorial before and after transformation. All these are information and video content that has been suggested according to the latest trend that perplexity have researched about. Now, user generated content is pure gold. What is user generated content? People trust people over brands period. UDC delivers TX higher engagement than brand created content and cost way less to produce. Now launch a hashtag challenge around back to school or or fall transition courage customer to share their glow up stories extra information that has been shared, real talk, 89% of consumers no longer trust traditional influencer and rely on UGC instead. This is a huge small brand who can't afford big influencer budget. AI Power personalization gets scary good. AI isn't just trending anymore. It's the foundation of successful marketing. 92% of the marketer says AI has changed the job and brands using 30 or more likely exceed avenue goal. This is the market trend that has been suggested and we can create the content. What are the top content marketing trends? At the first, we got short video form after that user generated content, after that AI Power content, and all these suggestion has been given to us. All these are trending, marketing trends, how we can market our content using different type of styles and with different type of content. This is the power of perplexity. I space. Now, congratulations. You have just created a personalized AI research assistant that knows your brand, understand your audience, and has access to all your key resources. Your blog Content Hub, 2025 space is now ready for serious content creation. 7. Change instructions for spaces : Now what happened if you want to again upload or change the instruction according to the current scenario. How you can do this. You simply have to go to here. Here is a pencil icon, you can check it. See all once you click it, you can see, you can rewrite the instruction here, add your files according to your need, and add URL if there is a specific URL. You can add them. I will source all the files and URL for you from that specific website or from that specific document. Pretty easy, right? 8. Advance research techniques for Social Media and Blog content : That your perplexity space is configured, it's time to transform your blog research process. Most content creators spend hours researching a single blog post. You agree because I've done this often ended up with scratch information and uncertain about topic viability. Today, I will teach you topic framework a systematic approach that reduces your research time from 3 hours to 30 minutes while creating more comprehensive data packed content. By the end of this lesson, you will have a repeatable system for researching any block topic with confidence and speed. Here's the matter of speed. I'm introducing you with the topic framework, TOPIC topic. The topic framework stands for trend validation, opportunity, problem insight citation building. The topic framework stands for trend validation, opportunity assessment, problem identification, insight gathering, citation building. Trend validation, confirm your topic is currently relevant and growing opportunity assessment, find content gaps, your competitors missed problem identification, understand your audience real pinpoint, insight gathering, collect expert opinions, statistics and data. Citation building secure cadib source for authority. Traditional research methods are reactive. You find a topic and hope it's work, the topic framework is predictive, you validate market demand. Before investing time in content creation. It is absolutely right. This is that additional way. Now, here is the topic framework. That is predictive validation, 30 minutes per topic, Ognits insight, data back confidence, authority tired sources. While traditional has weak source validation, uncertain topic vaibility is scratched information, three Rs per topic, reactive approach. Now let's start with trend validation. The time transformation is from 3 hours to 30 minutes. That's six X faster with better quality research. Now let's implement topic framework. Let's start with tend validation. I will demonstrate using the topic, AI content creation for small business. First, I open my blog content hub space and switch to deep research mode. Here's my validation query. This is my deep research. Just click it. Now, here's my validation query. Analyze the current market demand and growth tend for AI content creation tools targeted at small business, including search volume data, growth projection, and recent market development for August 2025. If you are looking this course after August, it probably work for you also. Don't worry about that. Now let's watch how deep research work differently than regular search. Now let's run the prompt. It's showing two to 4 minutes again, either research process skipped continuous notice, how it's not just searching once, it's performing dozens of relative searches following sits and trails and building a comprehensive analysis. Now it found that AI content tools for SMBs grew 320 9% from 2024 with specific data from multiple sources, including Google Trends, industry reports, and market research firms for opportunity assessment that is from our topic framework, this is where we find what competitors are missing. Now for opportunity assessment, this is where we find what competitors are missing. I will use this advanced prom for you. Is the prompt, perform a comprehensive computed content analysis for AI content creation, targeting small businesses, analyze the top ten ranking blog post, identify common themes and highlight significant content caps or underexplored angles that represents opportunities. Now, I know I'm lazy, I believe you all are lazy. If you don't want to type all these messages, I simply recommend you to take screenshot like this, take a screenshot of it and simply paste into your prompt section. That's all. Now, this is the prompt that you can use. You can ask perplexity to extract the content from it, and again, you can perform the prompt or you can directly ask it, run the prompt as shown in the image. That's all you have to do. I think I have removed a heavy load from your shoulders of typing. Let's move forward. You can again, remove that. Now, let's run this prompt. I'm skipping this step and moving forward. Excellent. The analysis found that the most competitive focus on tool comparison, but miss practical implementation challenges. ROI measurement and industry specific use, these gaps represent content opportunity where you can provide unique value. As you can see, the AI content space is absolutely buzzing with activity and after diving deep into the top ten ranking articles, I have uncovered some seriously exciting opportunities that nobody talked about. Let me breakdown what everyone else is doing and more importantly, what they are missing. This is what everyone is doing. Top AI content creation tool, US chamber, five blog, top EI content marketing, 12 best AI tools, 11 bust AI content. Now, common themes, everyone covering tool review comparison, time saving benefits, use case scenarios, SU and content optimization, price information. This is the list that everyone is following in the content creation race. Now the problem, everyone's writing the exact same content, it's all ZSper is great for X, copy.ai is perfect for Y, the same tired pro cons list. The big content gap, your golden opportunity. Here's what we are asking perplexity, and it has given us. This is where it gets exciting. Here the massive opportunity everyone's ignoring. Gap category, ROI, finance impact analysis, industry specific De dypes, failure stories ends lessons, local business applications, content quality metrics. The opportunity level is very high, as you can see, and current coverage, surface level, avoid limited, minimal. Now, content angle potential, exact cost saving calculation, restaurant retail service specific guides, what went wrong and how to avoid local ASO and community content. Content performance benchmark. Here is the information that is given to us. You can read it out if you want. I'm just scrolling out so you can pause anytime into the video and read yourself if you want to read more. You content strategy gold mine, based on it has given us the strategy that we can follow. That is ROI focus case studies, industry specific needs business, onus failure analysis, and mistake prevention guides. You can further ask us to create a one by one video content, block content, anything you want, you can ask it further. But before that, we are jumping to problem identification, that is understanding the pain, that is third alphabet from our framework topic. Problem identification socio content addresses real audience need. Here's my next query. Research the specific challenges, frustration and pain point is small business owner face. When trying to implement AI content creation tool, include data from forums, social media discussions, customer reviews, and support documentation. So this QRItype leverages perplexity ability to search across multiple platform and synthesize insights. Let's execute problem identification research. The research revealed three major pain points. That is complex prompts trial and error setup, inconsistent result. Each pinpoint is backed by specific data from ready discussion, customer reviews, and industry survey. This gives us concrete problem to solve in our content. If you want to read it out, you can read it. I'm simply scrolling to the end. You can pause anytime and read information. Now let's talk about insight gathering, expert data, and statistics. For insight gathering, we need credible statistics, expert opinions, and authoritative data. Let's ask perplexity, compile comprehensive statistics, expert insight and authoritative data about AI content creates an adoption rate, such as metrics and RI for small businesses. Include quotes from Industry experts case study and peer reviewed research where available. Let's execute it. This is where deep search really shines. It can access and synthesize information from academic sources, industry reports and expert publications. Adoption rate and market penetration all the information is from reedit. We have now statistics from authoritative sources, including quantum black expert quotes, from content marketing leaders, and specific ROI data from case studies. Each insight include proper citations. As you can see, all these are citations here. Here, here, here, all these are citations. You can open it anytime. Finally, citation building, our content has credible backing instead of this ensure, our content has credible backing. Instead of the new search, I will organize our gathered information. How we can do that, based on our previous research, create a comprehensive search list organized I will organize our gathered resources. How we can do this. Let's add this prompt. Based on our previous research, create a comprehensive source list organized by credibility level Tier one, academic government Tier two industry reports, and Tier three expert opinion case studies include publication dates and the relevance scores. Now, once you enter, it will organize and categorize sources from previous researches. Now we have credible resources organized by authoritative level includes Tier one, Tier two and Tier three, Tier one include academic government sources, Tier two, industry reports, and tier three expert opinion and case studies. Now, if you look here, you can save these two spaces like save. Now, once you click it, it has been saved in our space. If you look back into our spaces, you can click here, block Content and you will see this screen. Here's our thread that we have used six R ago, and this is the thread has been used 9 minutes ago. All the information within the same space. That's it for this lesson. Thank you for watching in the upcoming lecture. 9. Research Trending Content in Social Media and Generate Post ideas according to trend: My friend, in this lecture, you will learn how to harness perplexity AI to uncover the whole test, social media trends, brainstorm, scroll, topping content ideas, and build a data driven posting calendar. We will cover example queries, live demo and ready to use prom for Instagram. InkedI and Twitter. This is not limited to these three social media platform. You just name the social media site and it will create it. You simply have to name it and it will create it for you. Are you ready? Now, first of all, a question arise. That is why perplexity for social media trends. Traditional trend tool lag by days or weeks. Traditional trend tools lag by days or weeks. Perplexity AI delivers real time insights from social media feeds forum and new sites, so you can capitalize on trends as they emerge. Now, let's start with platform filters. Is to social media focus and specify a platform for Instagram trends. How we can do this, let's click here. Once you click here, go to search search settings. Click on social media, check it. Now, that's all you have to do. Click it Dull. Here is a problem that I'm asking, show me the top five trending Instagram hashtag for home workout routines in August 2025 with engagement stats and viral video examples. Perplexity returns are ranked list of hashtag average views and links of example videos. Let's wait for sometime, at least two to 3 minutes and you will get the answer. Now, it is asking us a question. Deep research is asking us a question. Could you let me know if you are focusing on a specific reason. Example, US Europe Globe and whether you have access to any third party analytics tool like HTA Gi Pi or paid Instagram inside Testpod. That way I can tailor the hashtag and engagement figures to your exact needs. Let's tell him, I have any insights right now. Could you specifically check for related to Ai and give five post titles for Instagram. Let's enter. Here are the five engaging Instagram posts title on AI powered home workout. Now let's on personal AI trainer three step two Smarter suite session. These are the five post ideas that Perplexity has given us. Now, next, turn trends into engaging post. Let's ask perplexity generate eight Instagram post ideas for our gan skincare brand. I'm asking perplexity, generate eightsalPost ideas for our video rating. Using Premium Pro based on current video editing trends, including a hook image concept, and suggested caption. Now let's run it. Here is the eight crosal ideas. I will read one and you will understand Whip pen transition in a snap. Stop scrolling with cinematic whip pen. No plugins needed. This is the hook it has been sheared first. Stop scrolling with cinematic p plan, no plugin needed. It is a effect in video editing that we use like a penk thing like a Zoom, left, right pen, down pen. These are the transition type. In Premiere Pro, we can use. It has shared a three panel split showing frame one, frame two, and prime three, Nuclpges caption. With the web pen transition make your cuts feel super dynamic in premiere pro. Let me explain you something. It has shared a video idea with the hook that you can stop the scrolling of Instagram and with the image concept, there are the three frame image that has been shared. Now, here is the whip caption. So we have eight ideas, perplexity has shared with us. It has shared title with a hook and images concept. We can use it for our image generation for crosal post and here is the caption. This is all done within seconds. We have generated eight post. Right now, 10. Find content gap in the social media: Let's analyze your competition to find white space opportunity. Or we can say, let's find a gap, what us are doing and what udders are not doing. Let's analyze it. In this perplexity highlights top themes. Ingredient deep dives user testimonial and gaps no post on zero waste refis. There is some limitation and authentication problem with the Instagram. Let's try this with YouTube. So it's asking us a question. Could you share what your goals for Sebastian YouTube short? For example, are you looking to grow subscriber, boost watch time, drive traffic, or repurpose existing Instagram? I want to drive traffic. Here is the strategy that has been shared to drive traffic from Sebastian Jaffa, YouTube shorts, focus on these four plus. That is strategic hook, clear, CTA traffic driving format, and cross platform promotion. These are the strategy that has been shared. Let's ask List ten high performance Hashtag for LinkedIn post about remote work productivity in tact with average interaction rates and recent user trends. Let's move forward with the source Academic Social Finance. We got ten high performance lining hashtag for remote work productivity in tech. As you can see, these are the high performance hashtag you can use for yourself. Now actionable tips mix one board tag with one niche tag per post to balance reach and relevancy. Engage early apply to comment within the first to boost visibility under these hashtags. These are some strategy that has been shared using perplexity. Now let's plan your month with perplexity content calendar generator. 11. Create 30 days content calendar with verified information as citations : Right now, I want perplexity to create a 30 days calendar. So I'm writing a prompt. You can use it or you can create your own. It's depend on you. Create a 30 day LinkedIn Twitter content calendar for a B to B says startup, including post topics, hash tag, and optimal post date, aligned with AI and productivity trends in September 25. Now let's pull this up. Now, here's our calendar that has been generating. This is step by step, linked in topic, link in hashtag, Twitter topic, Twitter hashtag, you can generate. Now let's understand how we can create short videos out of it. Now, let's ask, give me short videos, ideas on productivity on same topics with narration is script, which include negative and positive points. Keep the title catchy and suggest me thumbnail. Now enter. Let's see what type of video content and video information it will share with us. Let's start from one video idea, AI, your new BTB superpower or cryptnt. Wow. Why AI is the productivity game changer in SAS. Narration script, meet Sara SAS team lead drawing in manual reports with AI to generate insight in second boost decision and team morals. But over automation can hide bias and kill creativity. This is the script we can use. This is the skip AI has that will save three Rs today. This is the script. Want back your afternoons. Hack one, all auto summarize customer calls, generate first draft, email, auto update, dashboard, these are types of videos idea that has been generated using perplexity. If you notice, they are related to the current topics that are working right now in LinkedIn and Twitter. Now let's talk about verification because misinformation can harm credibility on social media. Verify claims before posting. I really highly re verify the claim that 50% of remote worker prefer asynchronous video update provide source citation and public details, verify all the facts that has been generated using perplexity before. Right now, perplexity locates and site survey data. You can confidently reference statics, or you can share the screenshot of website, screenshot of article you can share in the video as for reference, as for credibility. If there is any news article 0R blog post, you can share it, which is really important for credibility on social media so that people will understand you regularly, they will build a trust on you. With the prompt that we have given verify that claim that 50% of remote workers prefer asynchronous video updates, provide source citation and publication details. Here is the sources so once you ask for sources, you have to select for sources and search for this specific blog post, click it and it will open it and you can share the screen shot as a supporting article 0R a supporting news article 0R supporting content. You can share all the screenshot with your audience within your video. You can create a story out of it. You can create a post, you can create a Crouser post. It's depend on you. You don't have to worry about the verification and the authenticity of the source. It's right in your palm. Today, you master spotting platform trends, generating tailored content ideas, analyze competitors, fine tuning hashtag, building a 30 day calendar, fact checking, all with perplexity AI. Next lesson, we will dive into creating high impact content assets and automation your workflow. See you there. 12. Advance techniques to find real time social media trends analytics : Ever started a blank scheme wondering what to post next or watch competitors go viral while your content gets ignored, this lesson is your game changer. Today, I will use perplexity AI to discover trending topics, generate scrolls, topping content, ideas, and analyze what actually works on social media right now. Why perplexity beats traditional tends tool? Traditional trend tools show you was popular last week. By the time you see the trending hash tech on most platforms, it's already picked, already pegged, it's already picked. Perplexity, AI changes this game completely. It's pull real time data from TikTok, Instagram, Twitter, read, and news source simultaneously. While other tools show historical data, perplexity shows you what's trending right now with source citations and engagement metrics. For example, traditional tools might show you the productivity last month, but perplexity can tell you that specifically, morning 18 2025 is exploding today with 2.5 million post in the last 48 hours, mostly from wellness graters aged 18 to 34. Let's dive into focus mode, your CCR weapon for platform specific research is to social media focus and Water magic happen. Here's my exact query for TikTok trend. You can use it directly. What are the top ten topic ten gaining momentum in 2025, August. You can add your niche, include hastec average views, and create examples. Now, content ideas. Now once you look at the result, perplexity, found couples running ten that exploding right now. I'm not running the script here. Why? Because once you use it by yourself, you will find it more relevant from your side. I'm sharing the script you can use directly and please share the screen shot that you have created, the strategia data you have created, please share the screen shot with me in the project section. One more thing, don't forget to review this course. It really motivate me. After that, you can ask for content ideas based on the current platform name. You can add Instagram here and trend name, what type of trend you are working in or which type of niche you are looking for Trend generate eight specific content ideas for your brand type, Azo Brand type include hook lines, visual concept, and hashtag. Now, after that, you can run competitor. Analysis, analyze the social media platform for dash competitor in the last 30 days. What content themes drive highest engagement and what gap exist. I recommend you to add a YouTube channel here or you can add Instagram here, but first, you must have login into Instagram. Because of the security purpose, it will not scroll into the Instagram page. You have to keep that in mind. Also if you are looking for another platform like Reddit, LinkedIn, Twitter, you have to log in the first. You simply have to login from a new tab, that's all within the same browser, you have to login. After that, it will work. If that not work, then there might be some security purpose or human check might happen that it won't be able to pass right now. After competitor analysis, you can have a hashtag research list 15 high performing hashtag f dash topic contained in the August 2025 with average reach and engagement rates. You can use it directly and see yourself which type of content it's sharing with you. I recommend you to use this deep research mode. There are some content ideas that it's already generated and I can tell you one thing. This whole page, the SGML, CSS space has been generated through perplexity alone. I simply have to share the details that I have researched about and share it with the perplexity and ask you to create STML and CSS template like this. That's sol it's automatically visually appealing. I simply had to ask create a CSS STML template which is visually appealing so that I can share with my audience or students. You can have this STML if you want, you can have this. In the materials section, you can have this. You simply have to double click it and it will open in Chrome browser. It might not work in mobile. I don't know if it work or not, but if it work, it's good. But if it's not in computer, it will 100% work. It has generated some content ideas like we have asked in our prompt, my skin before and after glow hook transform with trending morning ethics, second pub story behind the scenes. These are the four content ideas that has been generated from perplexity, try it yourself, generate content ideas. It's not working because there is no data connected to it. It is just to give you an example, that's all. After that, AI generated content calendar. Perplexity will generate a calendar like this for you. Depend on you which type of calendar you have asked, so it will automatically generate a calendar for you. I have asked list of ten high performance Aztech Linden post remote wording in tech with average interaction rate, recent user strength. This is the Aztech that has been shared with me. These are the trending right now. They are not at peak, they are trending. You can use it. After that, I have asked perplexity to create a 30 Linden Twitter content calendar. This is the prompt that I have used as an example to show you so here is the content ideas with the hash tag with the hook topic, you can create a video and after that, I have also asked to create a script out of it, give short video ideas in same topic narration script entries. This is the ideas that perplexity given me for narration. You don't have to think about a script. One important thing I want to tell you about the AI is that whichever AI tool you are using, they are not perfect. They are designed to perfect, but they are not really perfect. We human are the perfect thing. Once we get the script from AI, you simply have to make it perfect according to your needs, according to your audience need because you are the one who understand the audience most. Not the AI. It just give you a calculated thing, not emotional thing. You know your audience calculately plus emotionally. I recommend you don't just repeat all the escape that AI provided or perplexity provided. You simply have to make it perfect and then try in your social media platform. As you can see, narration, thumbnail suggestion, as sealment of binary code overlaid with the checklist title ten points AI security. This is the thumbnil title you can use. After that, I have asked for the sources. As you can see, these all are the sources that has been used in our content generation. Or you can share as a screenshot, as a newspaper article. Any type of format, you can share it. The content calendar has been generated. You can use advanced research prompt like Analyze top performing post and reverse engineering success patterns, trend typing, identify emerging. These are the prom that you can use, identify emerging trends in early growth phase for maximum impact, compare content performance across platform for strategic posting, discover pain points, and laugh pattern for target. Content. Let me tell you one thing. Once you yourself experience and understand and read all the information that has been provided to you with perplexity, you will understand better. I recommend you to try all these prompt that I'm sharing with you, try all the prompt yourself so you will understand it better. So as for the advanced prompt, once you click it, you can see, analyze the top ten most shared post about productivity tips in LinkedIn with this week. Create five original concept using similar engagement triggers. Now let's sec in for tandingTEample, identify three emerging trends in early growth phase, predict in two to four week with content strategy recommendation. Platform optimization, compare how lifestyle content perform across Tik Tok, Instagram res and YouTube shots. What platform is specific optimize should creators make? What pain points are millenniums discussing about work life balance on social media in August 2025, including platform specific language? You can change the date and here if you are watching it in 2026 and so on. These are the trends, I recommend you to look co for yourself on 13. Project Details: First off, I want to say a huge thank you for being part of this journey with me. Seriously, seeing you here, learning these AI powered content strategies and getting ready to transform your social media presence, it means the world to me. You have already taken the biggest step by investing in yourself and your skills. Your final project. This isn't just homework. This is your chance to build something real, something you can actually use and be proud of. I am calling your AI powered content empire. Trust me, by the end of this course, you will have a complete content strategy that actually works, how we are going to do this. In the first phase of this project, which is research and discovery, we will start by using perplexity AI to spy on your competitors. In the best way possible, you will analyze what's working with them, what's not, and most importantly, find those golden content gaps you can fill. In the phase two of project, you will have to create your own 30 day content calendar, no more staring at a blank skin wondering what to do and what to post. You will have a complete roadmap with trending topic. Optimal posting times and platform specific formats. Phase three of this project, that is content creation and repurposing. This is where you will actually create content using everything you have learned. Plus, you have to use the skill that you have learned on how to turn one piece of content into multiple format. Think turning a blog post into a a linked in post and a YouTube shots work smarter, not harder. After that, in phase four, which is performance and optimizations, you will have to track your results and optimize your strategies. Check out your reals, how many likes you have got, what type of comment you have got, how many views you have got. You have to share the screen shot with perplexity AI of your last performing post from social media and it will analyze for you. That you will learn what's work and what's not. You can ask for suggestion what needs tweaking and how to keep improving your content game. You have to submit your project in the project section below. I want to see your competitor analysis content clad and performance in style. Please share the screenshot or anywhere possible, please share it. I'm really excited to see your research and most importantly, please leave a review. Let me know how this course help you and what you have created. Your feedback not only help other students find this course, but it also help make it even better. I'm genuinely excited to see what you create. Remember, you are not just learning tools, you are building a complete advantage that most content creators don't even know exist yet. Thanks again for being here and let's creating something amazing together. Thanks again for being here. See you next time. 14. Prompt Engineering Basics: We are diving into prompt engineering that is fundamental for social media. Why we are learning this because understanding the prompt engineering truly transformative, how content creators work and how the marketers work and how the artificial intelligence can help us create compiling personalized content faster with less effort. Let's start by acknowledging something important. What is that AI tools like Perplexity AI, ChatGPT others are not here to replace your creativity. These tools are designed to become your personal assistant helping you brainstorm ideas, polish your writing, and speed up the entire content creation process. So you have to just imagine that you have a co creator who never gets tired, who is available 247 and who already has access to vast amount of information, just like Google. But instead of us reading all the blocks, our co creator is doing all these things in just minutes and seconds. That's the power AI offers, but here's the key. Just like any amazing tool, the quality of what you get depends on how well you use. Prompt engineering comes into play. It's all about learning how to talk to AI, so it's understand exactly what you need and can produce valuable, usable content that aligns perfectly with your brand and your audience, and it will give you the result that you are thinking. We will be covering fundamental scales of prompt engineering as well as practical techniques. To tailor your prompt, to defend social media, create engaging copy, develop script, plan visuals and use AID one to optimize your content strategy. Just like we have used before the prompt that I have given to you, those are the prompt that I have created for you so you can use them varcly. But right now in this module, we are going to learn how to create those type of prompt that we have already used and created a basic level of project. This module is going to be very important for you because I'm taking it from the very basics of prompt ending to the upper level. The more you practice your prompt, the better you so by the end of this module, you will have the knowledge and confidence to make AI your trusted content partner and also how to use your prompt effectively for this content partner. Let's dive into prompt engineering fundamentals. What is prompt engineering? In a simple words, it's the skill to craft the best instruction for the AI because believe it or not, AI isn't telepathic. It doesn't magically know what you want unless you tell it clearly. They never understand what we are thinking. We have to tell them directly. A useful way to think about it. I just want you to imagine that you are ordering a pizza. Let's say I want a pizza. You might get something basic and not exactly what you like. But if you say, I want a large thin crust pepperoni pizza with extra cheese, you are much likely to get exactly what you are craving. Prompt engineering is just like that. 15. Understand the advance prompt structure to get the exact result: Science art of crafting precise instructions that guide AI to produce optimal output for your specific needs. This is a technical term. But we get impact on quality output that is 3% quality improve. Well, this engineering prompt, 300% ROI of effective prompting, time save with optimized prompt strategy. Why we need prompt engineering you don't have to exactly tell in the thread like you want this, then you don't get the result that AI provided you, then you want to change it in a way that it works for you. After that, there might be some changes you want in another output and after that, it will become a string of prompt. You are simply telling AI to change the information one by one. What if you just created a prompt that is well defined, well structured, well optimized, then you don't have to go with all these thread structures of chatbot, your productivity and your productivity level will drop. Why? Because you are wasting too much time on chatting with this chatbot, Perplexity and chat JupityEplaining that what you wanted. With the better prompt, your productivity will increase and you save a ton of time. What I mean, let's understand with this example, write a social media post. This is what you wanted. This is actually a generic and unfocused content. What it will give you, I will give you a vague, unfocused content that you can't really use for your social media. If you just create a prompt that is create an engaging LinkedIn post, you can use your niche here that is video rating or says professional or creativity about AI productivity tools, including three accable tips, a personal insight, and with a quotien to spark discussion. Let's target 1300 character. You understand what you will get after this. There is a huge difference in writing a social media post and asking it to create an engaging post for LinkedIn. What you will get you will get the result that is targeted actually for LinkedIn post and for your LinkedIn audience accable content. These are the content that is actionable. Why it's actionable because with the cien to spark discussion at the end of your post. After that, what our basic prompt and advanced prompt included? So structure of our effective prompt is really simple. Let's discuss with the example. You are a social media manager for a sustainable patent brand. We have provided the background for which we want the social media manager to work and we have asked our perplexity to behave as a social media manager. After that, become Sask specific. Tell perplexity to specifically do this work. That is clearly define what you want the AI to do, create an Instagram caption that showcase our new eco friendly collection. So we are asking Perplexity to create Instagram caption for our eco friendly brand. After that, format requirements is specific the desire output structure that is format hook plus three benefits plus call to action plus five hashtag. We want perplexity to create in a specific format. That is, you start with the hook after that, add three benefits, after that call to action, and after that add hashtag in the caption. Now we set boundaries and limitation. How we can keep that keep under 2200 characters. We don't want perplexity to write a 30 to 50 page of content, and it will take a lot of time and it will be a waste of time. We are giving the limitation to perplexity to write into just 2,200 character. Or it depends on us how many character we want in a specific post. Also, we are asking perplexity to use conversational tone, not like robotic tone or a complex language in fashion brand people usually use. We want them to convey our audience that are normal and not into fashion. It will use a conversational tone for them and after that, include such nobility focused. Before you created your own post. In that post, you have created your own caption. Try using that and give the example to perplexity so that it will use that desired style and conversational tone for your upcoming post. Similar to fashion that cas, our new collection provide style and sustainability go hand in hand. Oh, this is a basic tone. We have set it out. Understanding this, it helps you clear how the prompt work. Now let's understand the clear framework. You will easily remember how the prompt work and how you can structure your own prompt.