Google Ads MasterClass 2026 New Interface - All Campaign Creations + New Features

1. Course Introduction: Hi, guys. Welcome to my course on Google Ads Master Class 2026, all Campaign creations and features. My name is Tanmoy. Just to give you a background about myself, I am an ex Google employee with 16 years of experience into paid advertising, and I've been teaching paid advertising for more than ten years now. I teach to a lot of young professionals, entrepreneurs, and experts who want to get into this field. I wanted to take this opportunity today to let you know what we are going to learn in this sport so we understand the Google Ads platform, the ecosystem, understanding various features of Ad related to search, display, video, shopping, various advanced tools we're going to see in this as well, various types of campaign creations we are going to do in this particular course and the intent is so that you understand the platform in and out and then use these specifically to run businesses for yourself and for your clients. Just to give you an idea, this is the platform which we're going to use, guys, which is latest right now at this moment, and this is where we can look at creating various types of campaigns from here, then assets, Audience Targeting, keywords, locations. We're going to see all of this one by one in this course. Plus, I'm going to show you how you can set up conversion tracking, conversion setups can be done so that we can track our sales on Google Ads. Then we are going to go to tools where I'll show you Asset Studio, which you can use primarily for generating images which we can use over here, ideally, for your display ads, for video ads. All of that is going to be there. Then we're going to I 2. Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup.: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads overview. Google Ads is an advertising product of Google created by them, which helps to advertise online businesses across the world. So any business which is a online business and they want to sell their products, generate leads, they want to generate traffic, brand awareness for their business, they can make use of the Google Ads advertising service. They can come to their website, they can open an account with them. And with the help of this service, they will be able to create a lot of different types of digital ads, which can then appear on millions of websites across the Google Network. And people get to see your ads, and they can click on it and land on your website and do business with you. So that's basically the Google Ads advertising service created by them. This was created by Google in the year 2000, and it is going to be a 23-year-old product of Google, which is the major source of revenue right now for the company. So with the help of Google Ads, it's a customized product guys wherein you will be able to go ahead and define what kind of advertising you want to do, what type of audiences, users you want to target. When do you want to run the ads? How much money you want to spend on advertising? Everything is decided by you as the owner of the account. Here, also, you will be deciding when you will be running the ads and you can customize your ads and you can make changes to your ads while they are running online live on the Google Network. So let's have a look at this guys where we get to see the Google Ads appearing. So you will find Google Ads appearing on the Google Search. It can also appear on YouTube. You will find it on different content websites also, which are part of the Google Network. Let's have a look at this guys practically as well. So when we go on Google and we do a search query, we will see ads running coming up in this particular manner. And this is what we refer to as the Google Ads. How do we know these are ads? It says clearly over here, sponsored on the top. So when the ads say sponsored on the top, then we can say that these are the Google Ads which we are looking at. Similarly, these are another type of Google Ads, which we can create through the Google Ads account and run it in this particular manner. So if you scroll to the bottom as well, you might see certain ads coming at the bottom of the Google search page. So this is going to be one type of ads which you will be able to create on the Google Ads platform. Other than this, you will also find image ads appearing on different content websites. So as you can see here, this is another type of an ad, which is a image ad which is showing up over here, which can be created through the Google Ads platform, and we can run it on different content websites in the Google Network. So this also is possible through display campaign. We will see that in the coming videos. And other than this, you also have options to build out video ads which we can run on YouTube. So here, in this particular manner, you can run you must have seen these ads, which is coming up with the skip Ad button. These ads can also be created, and you can run them as well on YouTube specifically to generate branding awareness, which can be done. So these are the different types of ads, guys, which we will be able to create on the Google Ads platform. So now what we are going to do is we're going to look at how we can open this particular Google Ads account. So for this, we can go ahead and open the Gmail account, and from there, we can start the process. So let's have a look at this guys. So once we are into our Gmail account, you can easily access Google Ads from here with your same email ID. All you have to do is you can go to the top right corner where there shows nine dots. And here, if you scroll down slowly, you will find Google Ads over here. So from here, you can easily access your Google Ads account. And here, once you come to their homepage, we'll have to sign up and open the account. So the signing up process is going to be wherein you're going to click on Start now. And you can create a new Google Ads account altogether. And in this account opening process, Google will ask you certain details regarding your business. You have to add your business information. Okay? In the initial part, they will ask you to create a first campaign as well, which is not mandatory. You can skip this section and you can provide the other details over here. Or you can just straightaway create the account without a campaign for now. So here, what we do is we provide our billing information, our billing country time zone and currency, which we can provide out here. And then we can come to the last part, which is going to be the payment section where you can fill in all the details and you can sign up for the Google Ads account. Once the account is opened, it will show up in this particular manner wherein you will see you will be logged into your Google Ads and you will come to the home page of your Google Ads account. So this is how Google Ads account opening process would be. So we would have to activate the account unless and until we activate our account by providing our billing information, the account cannot be opened. So this is how your account is going to look like. This is the homepage of Google Ads where you will reach. Once you reach this page and you have activated the Google Ads, then we can start building out campaigns, ads for our business. I hope this makes sense, and now you understand the whole account opening process. So this is how guys we are going to go ahead and sign up for the account. I hope this makes sense. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 3. Google Ads Auction, Google Network, Ad Rank, Quality Score: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads action, Google Network, and also we look Ad ranking concept and Quality Score. So Google Ads option is an automated programmed option which happens at the back end when people come to Google and they're doing searches. So here, millions of ads are brought in together into this option to compete with each other to win a space on the Google page. So through programming, Google has devised this automated auction system where millions of ads are made to compete with each other based on certain factors, and then the winning ads are selected, which appear on the Google Search page and on the Google Network. So this auction is going to be very dynamic in nature, wherein every ad competes with different ads in each action, and so each option is very unique. So there is no guarantee as such, given that our ads are going to win every single option. So it is going to be a case wherein we try to win as many times as possible in order for our ads to appear most of the time on the Google Network. The auction gets started every single time, a user comes to Google and does a search query. So we can imagine that there are millions of searches, billions of searches which are happening on a daily basis, and those many times this option happens, wherein it makes the ads compete with each other to find out the winning ads which should be appearing on the page. And all this is possible through programming, wherein they have programmed this at the back end, which does this whole thing in a fraction of a second. So this is how the auction works. Now, in this Google Ads product, we also have a concept of a Google Network. So Google Network is basically a network or a collection of websites across the Internet, which Google is linked to. So these are going to be a selection, a collection of websites linked to each other, which forms the worldwide web, and that forms the Google Network. The Google Network is comprising of more than 5 million plus websites across the Internet, where our Google Ads can appear. This network is now divided into two parts. One is going to be the Search Network, and the other one is the Google Display Network. The search network is basically a collection of search engine websites and search partner websites who have come together to form this network. For example, Google is not the only search engine in the world. There are other search engines as well, so they all come together and form this search network. For example, there is al.coms.com above.com MySpace. All these are search partners, and they have partnered with Google and they allow Google Ads to appear on their website. Let's have a look at this guys. So the first is obviously google.com, where we can see Google Ads appearing, which is a part of the Search Network. So these are the kind of ads which we can create and run on the search Network, as you can see over here. So this is google.com where your ads are going to appear. But apart from this, in the Search network, you also have other websites like ask.com. Now, ask.com is another individual company. They are not Google property, ok and they have tied up, they have done an agreement with Google wherein they allow Google Ads to appear, and in return, they generate revenue from Google. So here as well, you will see a lot of Google Ads appearing. So let's have a look at it. So you can see this is another Google Ad, which is showing up on ask.com. As you can see over here, it says Ads via Google. And now if I do a search over here in this particular manner, we will see some Google Ads appearing here as well. As you can see the first ad, which is best Books for your book club, this is a Google Ad which we are looking at. So how we can verify this is when you hover on the ad, you will see a URL coming at the bottom of the page, which is with a gray background, which says TTPs Colon www.googleadservices.com. So from there, we can figure out that this is a Google Ad coming from the Google Ads server and being shown on as.com. So the point is that with the help of Google Ads, you are not limited to show your ads only on google.com, but also on other search engine websites as well. And this increases your reach. You can reach out to more customers and you can show your ads to them, which can generate more traffic and eventually more sales and leads for your business. So this is going to be a part of the search network. Now, when we look at the display network, that's going to be a collection of content websites. So when I say content websites, what I mean by that is, these are going to be normal websites related to sports, finance, healthcare, law, government, industrial, technology, news, entertainment. There are so many websites we have been going through, which we go to to read content to know what's happening around the world, to learn about certain things. They all fall under the display network. They are not search engine websites. They are purely content websites related to a specific kind of content or related to a particular segment of the industry. So these are going to be the display network websites where, as well, we are able to run our Google Ads. So if you look at it as well, this is going to be a much higher reach because here we can expect at least approximately 80% of the online daily population spends time on the Google Display Network. Let's see some examples of this as well, guys, to understand this better. So one of the examples can be ESPN, which is a sports website where you can find image ads appearing for this product. Okay, like these ads, which you can run over here, that's another Google Ad which we are looking at. Similarly, if you go to, let's say, a tech website, you will see ads appearing there also. So as you can see, this is another image Ad appearing here, which is a Google Ad as we can see. These kind of ads which you will be able to target, and you can show on different kinds of websites related to retail, sports, technology. As per your business requirement and relevance, you can select the type of websites on which you would like to show your ads. So this is going to be your Google Display Network, the other part of the Google Ads product. So these are the two networks. So whenever you start building out a campaign, Google will ask you what networks do you want to target? Do you want to target the search Network or the display network? Now, here we also need to understand when to select which one so now if you look at it, a search network is more like a full marketing wherein people are coming with a specific need and you are showing your ads and you're trying to pull them to your website and provide the service satisfy their need. For example, let's say, I'm looking to buy a digital camera to click photographs. So in that case, I'm going to search for a digital camera on Google Ads, and I might see a Google Ads, I click on it, go to their website and purchase. So this is really good. A search network is really great when your focus is on sales, lead generation, okay, website traffic, which is majorly going to be the bottom of the funnel. Whereas when we look at the display network, a display network is great, and it is a part of the push marketing strategy wherein you are pushing your ads when people are on these websites to read content. So you can use the display network more for branding and awareness creation. This is a great place for branding and awareness where you can showcase your product and services to a bigger audience because display network is four times bigger than the search network. So with this, you can use it in the top of the funnel wherein you can run awareness campaigns related to display and video and reach out to the maximum number of people possible. So that is how we can make use of the different networks provided to us on the Google Ads platform. So now that we understand the networks, what we need to look at also is the Google Ad ranking concept. So as we spoke about the auction part where Google makes our ads compete with each other. So here, Google also has figure out identified Ad ranking concept, which basically gives a logic behind how to rank our ads. So Google has built out a particular Ad Rank concept and says that your Ad Rank is dependent on multiple factors, and those factors are your Quality Score, your bid amount, your ad formats and ad extensions. So these are the four factors which put together produces your Adrag. Once your Ad Rank is calculated, your Ad Rank is compared with other competitors Ad rank, and then Google does a stack ranking. The highest Adrank gets the first position. Then the second Adrank gets the second position and so on and so forth. And this is how the Google Ad ranking concept works. So here, the four factors are very critical for us to understand. So we're going to look at the Quality Score part in a bit. So right now to understand how Ad Rank is calculated. So let's see that as well. So this is the concept, guys, wherein Ad Rank is calculated based on your bid amount, the amount of money which you are willing to spend on the auction to win that auction. And then there is Quality Score. Quality Score is the amount it's a score given by Google for the quality of advertising you are doing with them. Google looks at your ads, they look at your Ad Poppy, ad content, your keywords, your website content, what you're trying to advertise, and looking at all of that, your ad relevance, your landing page experience, looking at all of that, then Google gives you a score. This score is given out of ten. You will be able to see your Quality Score inside your Google Ads account. So based on your Quality Score and your bid amount, your Ad Rank is calculated, and then Google compares your Ad Rank with other competitors and then decides who should get the first, second, third, fourth positions. And the advertisers who get a lower Ad Rank, they don't get a space on the Google Network to appear. So that is how the ADRnking concept works. So now that we understand what is Ad Rank, one of the most important factors in Ad Rank is Quality Score. So we just need to understand this Quality Score concept. So as we spoke about this, when you start off with Google Ads, the first thing which you do is you build your ads, you create your ads. Once you create your ad, it does not go live right away. It first goes for a checking. So in the checking review process, Google checks your ads, starting from your English grammar, punctuation, spelling mistakes, spacing. They look at your website spontent whether it's loading properly or not. All these details are very meticulously carefully checked by Google. And once Google approves your ad fully, then only your ad can run. So now, once the ad starts running, it gets a Quality Score. This Quality Score is dependent on three factors. So there is Ad relevance, landing page experience and expected CTR. Add relevance basically means that how relevant is your ad with respect to the search query. What was the search done by the user and what is the ad you have written? Are they matching properly or not? So Google does a word by word match between the search query done by the user and the ad which you have written. If there is a proper word by word match, then Google will give it a high rating and say that our ad relevance is above average or good. In the same manner, there is landing page experience. Landing page experience is wherein Google is checking, what is your Ad Poppy, what ad you have written versus what is the landing page you have provided for the ad? So when people click on your ad, and they land on your website, what do they see? So in this case, what Google is expecting is whatever you write in your ad Poppy, exactly the same information has to be there on the landing page. For example, let's say Into a business of selling Nike men's shoes. So my ad talks about buying Nike men shoes from us, 50% of great variety available. So now for this, the landing page which I will provide will be the men shoes section of my Nike website where I'm providing the 50% discount. Then only we can say that the landing page experience will be great. If I provide the Nike homepage as the landing page, then it might not get me a good landing page experience. So the idea is that whatever information we are providing on the ad, that should be clearly delivered on the landing page because that is what is going to create a good user experience. So that's our landing page experience, guys. And then the last one is expected CTR. Expected CTR is basically another metric or a factor of Quality Score, where Google is assessing what is the likelihood of people clicking on your ads based on your ads past performance. So Google looks at how your ad was performing in the past, how many clicks impressions did it receive, and based on which it predicts what kind of clicks, impressions it will get in the future. This is possible through machine learning where they use mathematical calculations to do these predictions. So if historically your ad was doing really well and you received a lot of clicks and impressions in the past, we can say that your expected CTR would be great. And that way, your Quality Score will be high. But if your historical performance has not been that great and you have not received too many clicks and impressions, then it is possible that your expected CTR will be low and which can impact our Quality Score. So these are the three factors, guys, which basically comes together and produces our overall Quality Score. We will be able to see our Quality Score inside our Google Ads account. Plus, we can see these factors. We can see how Google has graded us on all these three metrics so that we know which metrics are doing well, which are not doing well, and then we can focus on them. So let's see this guys how this data looks like inside the Google Ads platform. So this is how the data is going to show up inside the Google Ads platform in the keyword section. So when we go in the search campaigns and we go to the keyword section, we can add a column called Quality Score, Landing page Experience, expected CTR, and add relevance over there. And this is how the data will show up, wherein we can see the Quality Score given to us out of ten. Plus, we can see the grading system for the grades which Google has given us for all the three factors. So we would understand what is working well for us, what is not. For example, if you see fitted bedrooms is getting a ten out of ten Quality Score, and it has all the three factors above average. And that is why the score is ten out of ten. But if you now look at Porner wardrobe, it has a Quality Score of one out of ten because you all the three factors for this. Google has graded it as below average. So this way, we clearly understand what is working, what is not, and then we can go ahead and make those changes inside Arca. I hope this makes sense. Now you understand the concept of Quality Score, and it has a great impact on the user experience, and that is why Google gives it a lot of weightage. So it is going to be a case, and we're going to talk about this in the coming videos as well. That if you maintain a high Quality Score, there can be situations wherein you don't have to pay a higher bid amount. You can pay a lesser bid and still win those options. But if your Quality Score is poor, then it is not going to help even if you have a higher bid over. Because at the end of the day, for Google, user experience is supreme, and they are going to always prioritize high quality ads. I hope this makes sense, and now you understand the concept of Quality Score in the Google Ads platform. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 4. Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation: Hi, guys. Welcome to this session. In this session, we'll talk about the Google Ads account structure, how it is structured from inside, looking at various Google Ads metrics, and also we're going to look at doing Google Ads account navigation, looking at how the account looks like from inside. The first part is understanding how the account structure is going to be inside Google Ads. This is going to be like a pyramid structure where the first thing which you do is you open an account and inside the account, you create campaigns. Campaigns are like broad categorization done of your business, which can be further subdivided into Ad boots. And then inside those ad groups are going to be your ads and keywords. But this is like a pyramid structure which we're building out here where the account contains campaigns. The campaigns will have multiple ad groups and the ad groups will have their ads and respective keywords. This is the structure, as you can see over here. So every business which is setting up an account with Google Ads, need to have this structure built in for their own business. Let's take some examples to understand how this will look like in real. Let's say there's a clothing store which opens a Google Ads account. Now, clothing store becomes the Google Ads account, that's the business. Now in that store, they have major categories, which is men's apparel and women's apparel. They become campaigns. They are like the broad categorization done of the business. Under the men's apparel, there can be shirts, t shirts, bottoms, all those things will become Ad groups, subcategories. Similarly, under women's apparel, there will be tops, bottoms, t shirts. Those are going to be the Ad groups under these Ad groups are going to be their respective ads and keywords. Similarly, let's look at another example. Let's say it's an online boutique. Now, the online boutique is going to be the Google Ads account, which has two categories, which is women's section and the men's section. Under the men's women's section, there is casuwarePyware, those are the Ad groups. Similarly, under men's section, there is cases, partyware, formal wear, all those are going to be the ad groups. Then under these Ad Group, they will have their ads and Kew ins. Another example, let's say it's a furniture store. So they open a Google Ads account. So the furniture store is the account. Now, they are selling, let's say, tables, beds. Okay, those are broad categories, and they are becoming campaigns. Each of these campaigns will have subcategories like the tables campaign will have subcategories like puffe tables, side tables, bedside tables, Center tables. Those are the ad groups. Similarly, under the BDS campaign, there is queen size beds, king size beds, and so on and so forth. Those are the ads. I hope you understand now how the account structure is going to be for any kind of business wherein we have to fit in our business according to the Google Ads account structure provided. Now, if you look at the account limits at this moment, in Google Ads right now with one Google Ads account, you can have 10,000 campaigns created inside it. Each campaign can then have 20,000 ad groups inside it. The Ad groups which we will create can have 50 text ads or 300 image Ads. Similarly, one Ads account can have 5 million keywords, placements, and extensions. Also, with one email ID, you can open 20 different Google Ads accounts. Now let's look at some of the important metrics, which we are going to see a lot in the Google Ads account once we start working on them. Now, these metrics are going to be extremely important because that is what will tell you exactly how your business is doing. Looking at the numbers, you will understand that how the performance has been of your Google Ads account and what needs to be changed. What are the strategies you have to build and actions you have to take. These are some of the most common metrics you will find in the Google Ads account, starting off with the first one which is impressions. Impressions basically means the amount of time, the number of times your ad appears on the Google Network. When an ad appears on the Google page, that is counted as an impression. It gets automatically recorded in the Google Ads account. Similarly, there is clicks or interactions, which is the number of times users have now clicked on the ad. So the moment a user clicks on the ad, that is also getting automatically recorded in the Google Ads account as clicks. Then comes click through rate or interaction rate, which is basically a ratio between your clicks and impressions. Out of the total number of times your ad was shown, how many times people clicked on it. That is what it is calculating. It is calculated by the formula of clicks by impressions in 200. Then there is budget. Budget is the amount of money you're allocating to a campaign to spend on that campaign. You can do it on a daily budget where a per day daily budget can be set, and that is the amount of money you are open to you're willing to spend per campaign in the Google Ads account. Then there is cost. Cost is the real money which you're actually spending. It is not necessary that when you set $100 budget for a campaign, you are going to spend that amount every single day. There will be days when you are spending $100 and maybe above, but there can be days when you are spending lesser than that amount, and that is what we mean by cost because cost is dependent on the performance of the ads. It depends on how many times the ad is showing people are clicking on it. Cost is the actual money which is charged by Google based on the ads performance. Then there is average CPC or cost per click. It is the average cost which we pay for every click which we have got over a period of time. Okay, so we look at the total number of clicks divided by total number of total cost, and that gives us the average CPC. Then another very important metric which you will monitor and track in Google Ads is going to be conversions. Conversions basically means the sale. It is the desired action taken by the user once they are on your website. Once people come on our website, your basic expectation is they need to do business with you. They are going to buy a product. They're going to fill up a form. They're going to sign up for a newsletter. When they take this desired action of yours, that is what we count as a conversion. At the end of the day, we are running ads for this particular action, isn't it? This is going to be the most important metric you're going to monitor in the Google Ads account, which is conversions. Then conversion rate. Conversion rate is the rate at which conversions are getting generated. Out of the total number of times the number of clicks you received, how many conversions happened? Once people clicked on the ads and landed on your page, what percentage of those clicks actually converted, people purchased or took that desired action? Comes cost per conversion. Another super important metric to monitor because this is the metric which tells you how much money are you spending on an average to get one single conversion. Now, this is, as you can understand very important because you would want that your cost per conversion always remain the minimum needed. Then only we can say that our Google Ads campaign have been profitable. So these are some of the common metrics which you will be coming across in the Google Ads platform on a regular basis. Now, let's go inside the Google Ads account to understand, look at the navigation, look at the account, how it looks like from inside. This is how our Google Ads account homepage is going to look like. As you can see, this is the overview page we are in, and here we get to see the overview of the Google Ads account in this particular manner where basic metrics show up, which we were talking about clicks, impressions, conversions, cost. Here is the time period given to us, so we can change the time period, and as per that, we can see the data. Now there is also going to be a segment over here. There are two major segments where you can go through. One is going to be this panel where you have multiple things which we can look at, and there is a far left panel as well where other features you will get to see. Recommendations is primarily going to be automated suggestions given by Google based on looking at your accounts performance. Google will suggest various suggestions which will improve your accounts performance like creating certain campaigns, adding some assets, changing the bidding strategy. All those automated suggestions come here. Insights and reports. Here, again, you will get to see certain insights regarding your account, what is happening, specifically, search terms are being told you what searches are basically triggering your ads. Those search queries are here. Insights and reports will give you all that kind of information. Campaigns. This is where you will see all your campaigns which are running at this moment in this particular manner. This is the segment guys where you're going to spend most of your time where you are building campaigns, optimizing campaigns, checking your accounts performance, campaign performance right here. These are all the campaigns which we get to see and their data. Okay. Now, if you want to enter inside the campaign, as we spoke about in the account structure, a campaign will contain Ad groups. If you click on the campaign, you are going inside the campaign, which is the Ad groups. Now you can see the Ad Group. Furthermore, if you click on the Ad Group, you go further inside to check out the ads. This is how the structure is going to be Campaign will contain the Ad groups, Ad groups will contain the ads. So campaigns is going to be the section where you're going to spend a lot of time understanding what is happening inside the account. Other than this, there are assets. We'll talk about this as well just to give you a brief idea. Assets is primarily additional information, which we try to show under our ads. You must have seen sometimes under our ads, we get to see certain line items being information given about the business, locations, all of that comes out over here, a phone number, possibly, those are called as assets. So those you can create from this section. Other than this, you also have audiences, keywords and content where we can see keywords. So the keywords which we are using in our search campaigns show up here, Audience Targeting, what type of audiences do you want to target? So those can be set up right from here. Lastly, what you have here is going to be your change history. So any kind of changes you have done in the account will get logged in this particular section, which is change history. So this is going to be the middle panel, which we have right here. Other than this, what you have also is the left panel where you have Create. The Create button allows you to create multiple things, as you can see. You can straightaway start creating a campaign from here or creating an Ad Group, asset group. You can search for keywords, you can set up the conversion action or you can also create assets. Now campaign we just now saw goals is going to be conversion tracking setup, so we'll discuss all of this in a separate video which is coming up in the course. Then there are tools. There are various tools. So there is an asset studio where we can create assets. Okay, assets are basically images, image creatives which you're going to use in your advertising. Planning allows you to use various tools like Keyword Planner tool, performance Planner each planner. App advertising hub, is there for mobile app marketing, we can use that shared library, Audience manager. We'll talk about all of this in the remarketing section. Creator partnerships. So we're going to see this as well, how you can set up creator partnerships. Content suitability, data manager is also where you can manage your data, okay. The connecting with external tools. There is also bulk actions. We'll see this as well, bulk actions, how we can create automated rules, how we can create scripts, which you can use as well, solutions which you can set up. All these can be done. Then there is budgets and bidding, where shared library bids and bid strategy, shared budgets can be used. Business data as well where you can upload business data at the back end for running campaigns. These are all the tools section which we have. Then comes billing. Billing is going to be the section where you get to see how billing is happening on this account. What are the transactions are happening, how much you are getting charged? You can add your payment method over here specifically, you can go ahead and also do the billing transfer if needed. You can change the mode of payment. All of that can happen from here. Lastly is admin where you can look at the account settings, make changes to it as per your requirement. In account settings, you can change the language duration of it as well. Okay, time zone, all that can be set up over here. So this is how the overall Google Ads account is going to look like for all of us. I hope this makes sense. Also on the top, you can see you have the option to search over here. So if you want to search for a specific campaign name which you remember, you can just straightaway come and search here. Ads advisor has been created, which is more like a AI chatbot, which can help you. If you have any questions, you can ask it right here, in the chat messaging section. Appearance, you can change the appearance of the whole interface as per your requirement. You can refresh the account as well from here. They have a help notification provided if you want to send out a message, email support, chat support so that you can do here. Then the notifications which you get for the account. This is how the whole interface is going to be. I hope this makes sense. I hope you're able to understand now how the overall Google Ads account is going to look like for all of us. Thank you so much guys for listening to this, and I'm going to see you again in the next video. 5. SEARCH CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we'll see how we can create a search campaign inside our Google Ads account. Once we are in the account, we can start building a campaign from here. Now, in order to create a campaign, there are three different ways of doing it. You can do it from the overview page where you have the plus new campaign button. Then there is Plus Create on the top left corner from where also a new campaign can be created. Also, if you come to the campaign section campaigns here as well, you will get the option to create a new campaign. So all the three are absolutely fine. You can choose any one of them as per your convenience. Here we can select a new campaign. Every time you create a campaign on Google Ads, it will start with a campaign objective. So what is the objective of this campaign? What do you want to achieve? Those are the objectives which you can see here and you have to select based on your business goal. Let's say we're choosing website traffic, and then we choose the campaign type. So that's going to be search campaign. And here you can give your websites URL. Then we start building out the campaign by giving a name to the campaign, and you fill in all the details. So the first thing they will ask you is bidding. What type of bidding? What is the focus? Since we are looking for website traffic, that means website visits. So for which you need clicks. When people click on the ad, they land on our website. So the focus is on clicks to get as many clicks as possible, and then you fill up rest of the details like the networks. So where all you want to run your ads, Google Search, Google Display. So we can choose Google Search for now and remove Display because this is specifically a search campaign. Then comes location targeting. In location targeting, there are various options. You can target the whole country. You can target specific states as well. You can target a city. You can also, let's say you want to target a specific place where you don't want to show your app. You can choose that and then you can say exclude. If you go to Advanced Search, you also get an option to do radius targeting. You can choose the area. You can give your radius and then select that. You also have Pincode targeting which you can do. There are various options of location targeting which we can do here. Then comes languages in which your customer speak, you can choose that from the list provided then you can also let Google know about the EU political ads, whether the campaign is for any political ads or not. These are the details which we fill up at a campaign level. Then comes the AIMAX for search campaign. This is a new launch which Google has done wherein they are activating AIMAX for search campaigns. So if you want, you can do that as well. By switching it on from here. This will be an AI generated campaign which will run for search for Search. So once you move forward, now comes the keyword and asset generation. So here, keywords and assets can be generated via the Google AI Tool. Google has integrated, as you know, their AI tool into their Google Ads product, so that we can do here. So all you require is to provide your website URL, and Google will understand what is the business all about and based on which we'll generate the whole thing. Okay so it will generate the headlines, descriptions, keywords. All that can be done with one click. So we'll see both the options, we'll see how we can do it through the AI tool and then we'll see how we can do it ourselves manually. So here, you click on Generate now you can see with one click, they have generated the headlines, descriptions, and images also they have added, the keywords are here, and then we can move forward straightaway to the budgeting, the budget part of the campaign, which you can set here. They will give you some recommended budgets, but there is no mandatory that we have to choose that. We can choose the budget daily budget or a campaign total budget also. A campaign total budget is primarily a lump sum money which you want to spend on the campaign, which you can also set here. This is a new feature which has been introduced. This was not available before for search campaigns. That's it. After that, the campaign, you can just review the campaign details. If everything looks fine, we can move forward with publishing the campaign. Now you can look at the details. Everything looks fine, and then we can publish. Publishing the campaign means it is getting submitted to Google for checking. They will check our ads, they will check our keywords, and once everything looks fine, they approve it, the campaign can go live. Let's have a look at it here. We can see. This is the campaign which we have created website traffic Search six March 8, in which we have one Ad Group, if you go further inside, these are the keywords added by the AI tool and the ad created by the AI tool. You can see it's under review. They will take one business day to review your ads, check your ads and approve it. Let's look at the second option, which is where we want to create it ourselves. For that, we will create a second ad group in the same campaign. And then fill in the details ourselves. Here you can add all the details. Again, Google is giving you the option where it can pick your URL and it can generate keywords for you. It is giving certain suggestions itself. Rather than that, you can remove all of that and add your keywords manually. Then we can go ahead and fill in all the details of the text at. So here we are going to look at the final URL. That's the landing page of the website. When people click on our ads, the page they land on, that's called the final URL, which we can put here. Then comes Display path. Display path is primarily the subdomains, which you can add over here just to show you in this particular manner, here you will be able to see the ads. And if you add, let's say we want to create this ad specifically for the men's shoes we're creating. We can give some subdomain in this manner. This will appear on the ad. So people will understand they will be able to understand that this ad is specifically for men's shoes and they can click based on that. That's the idea. Then we can go ahead and you can see the headlines will be generated automatically by uh getting created over here. Let's refresh the page so that we can manually write all the things. Now here, we can give again, put our final URL first, then give a display path if need be. This is not a mandatory step. This is just a proactive information which you're putting. It's a best practice. When you give extra information like this, people understand that this ad is for a specific page of the website and there are more chances people will click on it. Then we can write our headlines. Uh, Now, every headline has 30 character limit. If you go beyond 30 character limit, it will become red like this and it will let you know, be sure about that and make sure all the headlines are under 30 character limit. Similarly, descriptions are 90 characters, so we need to make sure they're under that particular limit. That's it. In this manner, the ad gets created. Now you can preview the ads. You can see how the ad looks like. Different combinations will be shown to you. In this manner, we can have a look at it. These are the mandatory requirements. Minimum three headlines and two descriptions have to be written. Otherwise, the ad will not get created. That is the minimum requirement. Once you create the ad, then we can save it. This is our second option which we were talking about. The first option we saw which was AI generated, second option which we saw right now is manually done by us. In this manner, guys, we build our search campaigns inside the Google Ads account. 6. Keywords Research, Keyword Selection, Keyword Planner Tool: Hi, guys. Welcome to this session. In this session, we'll talk about the keyword research, understanding how to do keyword selection, and how we can make use of the Keyword Planner tool. So keyword research is going to be a critical part of your search campaign creation. When you start building a search campaign, keywords are going to be a critical part of it, because this is what people search for on Google when they're looking for any products and services. So keywords are how it's going to work is when people search on Google, which is search queries, these search queries matches with keywords in the search campaigns, and that is what triggers your ads. Now, because of which, it becomes super critical for us to make sure that the keywords which you're adding matching with the search queries. So whenever we add keywords, we need to make sure that we are thinking from the user's perspective in the sense that our user will search for this product and service when they are on Google. And that is why there are various ways by which you can do your keyword selection. Now how Google suggests is that when you start looking at selecting keywords for your search campaign, you can follow this particular strategy. The first one is called the one word keyword. Now, you can add a lot of one word keywords in your campaign, which consists of only a single word. Let's say, for example, Nike. Now, when you add a one word keyword, a one word keyword is mostly going to be super generic and mostly then that is why might not be relevant, for example, let's say I go ahead and add a keyword which is Nike. When I add a keyword Nike in my campaign, what kind of business are we referring to? Is it about Nike shoes or Nike clothing, Nike accessories or just the Nike the brand? There is not much clarity about it because of the single word. It does not define or clarifies about the kind of business which we are referring to. And that is why there's another type which we consider which is the two word or three word keywords. Now when you look at three word keywords, they become much more clearer and specific. Like, for example, if I add a keyword which is buy Nike shoes, then I'm clear about the nature of business I am in. I'm looking for a business where I'm selling products like Nike shoes to customers who want to buy that. I'm in the shoes segment of the business for a brand called Nike, and I'm into selling shoes. I am not into repairing shoes or any of that sort. So here, the business is defined properly and the target audience is also defined clear. And then comes another type of keyword which is going to be long tail keywords. Long tail keywords are those keywords where we're using more than three words in the keyword, like for example, buy Nike Shu from store near me. Now, these kind of searches also happens based on the category, but their search volumes are pretty low in most of the cases. We have to make sure that we're adding the keywords long tail keywords based on the category we belong. Now, keeping this in mind, Google also provides us with a specific Keyword Planner tool. This is a tool available inside the Google Ads account, which helps you to research for keywords. This tool is linked to Google Ads Google at the back end, and it pulls real time data about what kind of searches are happening on Google, what is the competition on them? What is the bidding happening on them? So all that data comes in this tool. So looking at this, we are then able to understand and we are able to select better. That is why it is always recommended that whenever you are adding keywords to your search campaigns, you make use of this tool, research for the keywords from this tool and then add it from here. Let's have a look at this guys how we can use this tool inside the Google Ads account. Once you're inside the account, you can go to the tool section in planning and in planning, you will have the first tool which is Keyword Planner. This is where we can come and we can say discover new keywords. This is what we want to do. We want to find new keywords, and here you can mention the keyword you're looking for. Let's say we're looking for Nike shoes, and then we can say get results. So now here, you are going to see all the information regarding the keyword. So the first thing what it does is it is showing you specifically for which time period it is doing the search, geographical location. You can geographic s, you can go ahead and do the searches. If you want, you can change the location and based on which it will give you the data. Now, here we get to see a lot of information like keyword by relevant. So this is what people are searching for on Google with respect to Nike. Nike shoes Nike Air force one, Airforce one, Nike, Dunk Lo Jordan one, and so on and so forth. Then we get to see average monthly searches, which is on an average, how many searches happen for this keyword monthly. So we get to see that number as well, that range. Then there is three month change. The month change means, has there been any change in the search volumes in the last three months for that specific keyword? Like here, it says 0%, which means for this keyword, the search volumes have not changed much in the last three months. Then Y O Y change. Y O Y change means, has there been any change in the search volumes for that keyword with respect to same time last year, year on year. It's going to do a comparison that way. Like you can see in this case, Jordan one, it is saying -90%, which basically means that whatever searches are happening right now, it has dropped 90% in comparison to last year, same time. Okay. Then comes competition. Competition is, what is the competition on this keyword? As in, how much is this keyword in demand? So it gives you a degree high, medium low. Hi means the keyword is in demand. A lot of businesses are using that keyword, and that is why the competition is high. Similarly, for medium and for low. Then comes, you get to see the bidding amount, top of page bid and top of page bid, high range and low range, which basically means what is the minimum amount people are paying for that specific keyword to show on the top of the page, top of the page is the first half of the Google page. So for example, for Nike shoes, people are willing to pay minimum 64 PESA to show up on top of the page and the maximum they're willing to pay is four p $0.38 38%. Like this, we get to see the market benchmark, what is the bidding happening on each of the keyboard. Now, the easy way to use this particular tool is you can go ahead and just select your keyword. Then you can go ahead and add it to the plan or you can add it to your keyword list as well. From here, you can go to existing campaign you can select your campaign, and then you can just add. With this add button, you can add the keyword, confirm it, and now it is added in via CAT. Okay. That is how we can add the keywords. Other than this, what we usually do is when we're using the Keyword Planner too, we are not going to select each and every keyword, right? We're going to select specific keywords which make sense for our business, which are most relevant for that campaign and add only those. So where I'm coming from is what we are trying to do here is we need to do a lot of filtering, sorting of the data. So this is a huge amount of keywords which Google will share with us. Okay? So we have to do a lot of refinement of this list and come to a specific kind of keyword keywords only, which we want to take. So there are different ways of refining keywords. One is you can come to refine keywords on the top right. And here you have you can do filtering by brand. Let's say I only want to see shoes related to Jordan shoes, okay? And Nike Air shoes. Okay? I don't want to get any keywords other than this. Let's say I'm in the business of selling Jordan shoes and Nike Air Max shoes. So now I'm filtering. Okay? So you can see the numbers have reduced. Out of 2,864 keyboard ideas, now we are looking at only 1023. Okay. This is how you can refine. Next, shoes as well. I'm saying not all the shoes, but these two, I'm looking at color as well. I'm saying let's say I'm only looking at white, degree. I can also decide that and so on and so forth. This is one way where you can filter the number of keywords you can see, we have filtered it to 479 keywords only, which we are looking at. Now out of this, let's say, I want to further filter it out, so we can add filters. We can add filters and we can say, let's say, I want to see only those keywords whose competition is medium. I don't want to see high competition keywords because possibly I will not be able to win the auction there. I'm looking for only medium competition keywords. I can do that. Other than that, let's say I want to add only those keywords which has Jordan written in them. So I'm being too specific, right? I only want Jordan specific keywords. So now it will filter those out and give us only Jordan related keywords. You see? All the keywords have Jordan written in it in some form or the other. So this is how we need to filter, okay? We're filtering the keywords so that we come to a specific number and then you do your selections. Like this, you select your keywords and then add them to your account. So this is going to be the way we're going to make use of the Keyword Planner tool, ideally, for adding to our existing campaigns. You can also use the tool for adding keywords to a new campaign. So there what we are doing is we can select our keywords and add them rather than adding to an existing campaign, this is a new campaign, so we're going to add it to a plan. Adding them to a plan primarily means that you want to check this keywords performance first, historical performance, and based on which you want to decide whether to add this to the new campaign or not. So we're just going to add it to the plan. Okay? In this particular manner, we have added this to the plan, and now you can do a forecast on it. So forecasting primarily will show us that what kind of performance it can give us. Now you can see, looking at its historical performance, it is predicting. The tool is predicting it is giving a forecast for next month, which is April next month, wherein it is telling that if we add that particular keyword to our campaign, we might be able to get around 106 conversions. This can be the daily budget and all those predictions are being done. I'm saying that, uh I can increase the budget. And I'm saying I can do 100 with 100, tell me how much conversions can I get. As you can see, with 100 daily budget, the numbers of conversions have proportionately increased. This is how you can do some kind of planning, a budget planning which you can do for when you're planning to build a new campaign altogether and the keyword tool gives you some projections, which you can take into consideration, and then you create the campaign from here. You can create a new campaign with this particular projection. And you can save it. I hope this makes sense now. I hope you understand now how we are building, using the Keyword Planner tool specifically for researching for keywords, adding them to our existing campaigns, and also adding them to a brand new campaign, which we plan to build in the account. Here, finally, once you have the campaign created, you can just build the ads for this campaign and start running them. Thank you so much guys for listening to this and I will see you in the next video. 7. Keyword Match Types: Hi, guys. Welcome to this session. In this session, we'll talk about the concept of keyword match types. Once we start adding keywords to our search campaigns, it's also important to understand what type of match types are we using it for. Match types are going to be a feature wherein it allows the keyword to behave in a certain manner. So there are different types of match types which we can apply here, which can be broad match, phrase match, and exact match. So this really helps to control the audience to whom you want to show your ads to. It becomes super critical when we are running search campaigns that we have the right keyword match types which are applied to our keywords. Let's try to understand how each of these match types work. Let's say we have a particular keyword, which is 90 shoes. Now here, there are three types of match types which we're looking at. Broad match, phrase match, and exact match. Now, what does this particular keyword means is, let's say this other search queries. So how it works is in case of broad Match, okay? So Broad Match is primarily a match type in which it says that if a user comes to Google and searches for Nike shoes, and if your keyword is a broad Match, it will trigger the key I will trigger the ad when people search for Nike shoe, Nike shoes, plural misspelling, or it can be a jumble of words as well, o or synonyms and variations. So if somebody comes to Google and searches for, let's say, Nike shoe, or plural version Like shoes, okay? Let's say synonyms and variations, which can be slippers, sandals, boots, footwear. Okay, bellies. For all these search queries, the ad can be triggered because the keyword, we have kept it as a broad match over here. As you can understand, we are catering to a broad audience, which can be relevant, which might not be relevant. So that is what a broad match will do. It will try to target a broad audience and try to show your ads to all these kind of people who are searching for your keyword, plural version of your keyword, misspelling of your keyword, synonyms and variations of your keyword. Similarly, now let's look at how different is phrase Match. Let's say the same keyword Nike shoes is in Phrase Match, how it works is when people will come and do searches, something like when people will come to Google and search for your keyword with something written before the keyword or after the keyword, nothing in between. Only then the ad will trigger something like this. Buy Nike shoes, sale Nike shoes, Nike shoes discount. Nike shoes. Offer. What is happening now, now we are filtering out the audience, isn't it? We're only going to trigger the ad when people will search for our keyword with some prefix or suffix, with some word before or after it. It is not going to trigger for the synonyms and variations. If you notice, as Match has now filtered out a certain type of audience, which was synonyms and variations. When people were searching with synonyms and variations, the ad will not trigger enough as match scenario. That's a phrase match. And the third is going to be exact match. Exact match is a scenario as you understand by now, this is going to be let's take the same example of Nike shoes. This will only trigger in search queries where people have searched for the exact match of your keyword, which is Nike shoe or Nike shoes. It can also trigger if the search queries meaning is same as your keywords meaning, something like this. If I say Nike shoes or shoes of Nike, meaning remains the same. Till the time the meaning is matching, it can trigger. If you see, this has furthermore narrowed down the audience from phrase. Now, it will not trigger for Nike shoe discount. As you can understand, Nike Shu and Nike Shu discount have different meaning. They don't have the same meaning, this will not trigger. This is how we make use of keyword mash types. Three types of keyword mash types, which you can apply on your keywords, each keyword can have a single match type. Let's see this in the account, how you can apply them. Once you're in the campaign, you can go inside your campaign and we can go inside the Ad Group to the keyword section. Here just beside the keyword, you have the match type column where you can select the match type. You have broad match Phrase match, exact match. Let's say we can do phase, we can also do exact match in this particular man. If you noticed what is happening is when you're adding a phrase match, it heads with double ports before and after. When you're doing an exact match, it starts with a square brackets. If you're doing just broad match, you don't have to do anything. You can just add the keyword as is. I hope this makes sense. I hope you understand now how keyword mashtype concept works in our search campaigns. 8. Negative Keywords, Negative Keyword Lists: Hi, guys. Welcome to this session. In this session, we'll understand the concept of negative keywords and negative keyword list. Every keywords are going to be a type of keywords which we can add in the search campaigns. These are going to be the keywords which you don't want your ads to trigger for. There can be a lot of search queries happening on Google, which might not be relevant for your business, for your products and services. And for such search queries, you don't want your ad to trigger for them. That is where negative keywords comes into picture. The good plus point, the benefit of negative keywords is it is going to filter out all the irrelevant traffic. Coming to your ads and also it reduces the chances of irrelevant users coming to your website. It will improve the traffic quality as well, which reaches your website. It's always a recommended step where we ask people to go ahead and add negative keywords because this is going to save you a lot of money because it is not going to show your ad to irrelevant audiences and get you unnecessary clicks. That is the negative keywords. Here in negative keywords, you also have the concept of match types, so you can apply those match types as well to your negative keywords. The other aspect is negative keyword list. What you can also do is you can add a list of negative keywords in the Google Ads account and you can add them at the account level. What it basically means is that all these negative keywords will be applied across the account, across campaigns, ad groups, and ads. That way, you can do this one time and in the future, you won't have to do it again. Negative keywords can also be added at various levels, which can be campaigns, ad groups and ads. Let's see on the platform how we can add our negative keywords. Once you're on the platform, we can go to our campaign Inside the campaign, when we go to the keyword section, this is where you can add negative keywords. You can see right beside keywords there is negative keywords option, and this is where you can add. Let's say I'm in a business where I provide cars for rental services. I provide cars on rent, that's my business. I don't want to show my ads when people are looking for buying a car or car sale or car sale discount, offers on cars. Right? For these kind of search queries, you don't want your ad to appear because you are not in this specific business. You're only in the car rental business. This is how we can add a negative keywords, and this is where you can decide the levels also. You want to add at a campaign level or at an Ad borook level. Now this is how you have done you have added negative keywords inside the campaign. But if you have to add negatives at an account level, that you can do by going to the admin where we go to account settings. In account settings, you have negative keywords option, and this is where again, you can add the negative keyword list. This is where you can go ahead and add the keywords which you want to have. This will now be applied to all the search campaigns, performance Max campaigns which you have built inside the account and you wouldn't have to do this repetitively again in the future. I hope you understand now the use case of negative keywords, how they really help to make your search campaigns much more profitable. 9. Search Terms: Hi, guys. Welcome to this session. In this session, we'll talk about the search terms feature which we can use in our search campaigns. Search terms report is a kind of a report which is generated by Google, which tells us information about what kind of searches are primarily triggering our ads. So when people come on Google, what do they search, which is triggering our ads is what the report tells us about. This is a very good report to look at because this introduces you to new search potential keywords for your campaign. It is not practically possible for us to imagine all the possible keywords which people might be searching with when they're looking for our product and services. That is where this report comes in to help where we realize exactly what really people search in which fashion, in which way do they search on Google, which is really triggering our ads and showing it to them. That gives us a lot of ideas about new potential keywords which you can add to your campaign. Basically, this report introduces you to new keywords which you can add to your campaign and which can eventually generate better clicks and sales for us. Let's see how you can access this search terms report. So once you're inside the account, if you come to insights and reports on the left panel, in insights and reports, you have search terms. This is where you will get to see all the search terms which are basically triggering your ads. You can see it at a campaign level. If you want to see for specific campaigns, you can do that. You can do it at an ad group level also. So what we do here is we go ahead and have a look at the search terms. And now you can see how they have matched with our keywords and based on which it has triggered, given us the cliques and impressions. Now, whichever keyword looks relevant from here, which looks like a good potential keyword which you would like to have, you can just select them, and then you have the option to add them as a keyword or as a negative keyword. This report can also be used to get some negative keyword ideas. There can be a lot of search queries which triggering our ads unnecessarily. Those search queries can become our negative keywords and we can add them as negative keywords in our campaign and block our ads from showing for those search queries. That is where search terms report can be really useful. Simply, you can select the search term, add that as a keyword, and now here you can define it will go into the campaign. You can define if you want to give a final URL or a Max you see. I hope this makes sense. I hope you understand now how we can really make use of our search terms report, which can really help us get new keyboard ideas for our search campaigns. 10. Google Ads Formats Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads formats. The different types of ads which we can create inside the Google Ads platform. So let's have a look at this, guys. So the first one which is most extensively used right now is going to be Responsive Search Ads. Responsive Search ads are going to be textual ads which we can write over here, in which we can write 15 headlines and four descriptions. Wherein out of the 15 headlines, any three appear on the ad and from the descriptions, any two Google shows on the app. Google rotates your headlines and descriptions so that the ad looks new all the time, and there are higher chances of people clicking on it. You also get the option in this ad to pin or fix the headlines or descriptions which are working best for us. So that's the responsive search ad which we can create here. Other than this, we also get to create a shopping ad. Shopping ads are going to be the ones which we use for e Commerce businesses like Amazon, where we are selling various products. So for them, this is very useful and effective to run shopping ads where we can provide the image of the product, price of the product, description of the product and the business name. These ads appear on Google Search and on other Google networks as well. So they are very effective in order to sell tangible products which we plan to sell. For ecommerce brands, they are quite useful. In addition to this, we also get to create dynamic search ads. Dynamic search ads are ones which are automated, which are created by Google as well. So in this, the headlines are automatically generated by Google algorithm, looking at the user's search query and the websites your website's content. So Google looks at what is the search done by the user, and what is your website all about? And it merges both of them together to produce the headlines. The descriptions of this ad has to be provided by us, which remains constant. How it works is, as in when people are searching for doing different search queries, the ad shows with different headlines, and that is why it can be used for multiple products. You can advertise through a single Dynamic Search Ad. Also here on the Google Ads platform, you can create responsive Display Ad or image Ads. So these are going to be image ads where you provide images, text, videos, and different sizes of images gets created automatically through the Google Ads tool. So we can use these images on our display network campaigns and show it on various content websites on the Display Network. These ads are really useful for branding and awareness creation. Also, we get an option to create call ads in the Google Ads platform. This ad format is primarily used for generating business calls. So if you are a business which requires customer calls, so we can go ahead and create call ads in such a case. So this ad shows up with the business phone number in the headline with a call icon provided. This ad appears only on mobile devices or tablets which as calling facilities, and you can generate a lot of business calls through them. Google also allows you to create mobile app ads. These are ads which we are primarily creating for promoting our mobile apps. If we have a mobile app and we want people to download it and start using it, in such a case, we create this advertisement where we advertise the mobile application. We tell people how good the app is, what all things people can do with the app. And now when they click on the advertisement, they are taken to the Google Playstore or IOS app store, and they can install the app from there. Moving ahead, the other types of ads can be video ads in which we have skippable Instream ad. This is going to be the skip ad which we usually get to see on YouTube. When you're about to watch a video content, such an ad appears before the video content starts. While the video content is going on or at the end of it. Such ads, this ad has been most extensively used video ad format. So far, this ad is used for various reasons, which can be for generating sales, leads, website traffic, brand awareness. For all such purposes, we can use the capable Instream Ad. This ad appears on YouTube, plus, it can appear on other video content websites outside of YouTube. Similarly in video, you also get to create I feed Ad or video Discovery ads. Infidads is the ones which we get to see on the YouTube search page. When you're searching for any videos, you might see such ads where it is half of it is video, half of it is text. So wherein you can showcase your product and services, this ad format shows up on the YouTube search page. Also, it shows up on the watch page of YouTube. When you're watching any videos, you will see such an ad on the right hand side. This ad is majorly used for product and brand consideration. When you want people to consider your product, consider your brand, and do business with you, click on your ad and come to your website and check out your products, then we are using this field. Other than this, in video ads, we have bumper ads as well, which is a 6 seconds non skippable ad. This is going to be a type of ad format which is only used for branding and awareness creation. So this ad we use for promoting a brand for launching new products. This is going to be 6 seconds wherein this ad appears before a video content starts while the video content is going on or at the end of it. This ad appears on YouTube. Also, it appears on other video content websites outside of YouTube. And then comes the 15 second non skippable ad as well, which is a part of video ad formats, which is also used for branding and awareness creation. This is going to be a longer ad with 15 seconds to explain our product, and this is also used for branding, wherein this ad appears before a video content starts while the video content is going on or at the end of it. This ad appears on YouTube and outside of YouTube as well and is used mostly for awareness creation and branding purposes. Other than video ads, the other format which you also get to create here on the Google Ads platform is going to be Discovery Ads, which is used primarily. It's an image ad which we can create through the demand gen campaigns. And this is used for running image ads across your Gmail, YouTube, YouTube shots, and Google Discover. So this ad is majorly used to show ads on these pages because Google has identified these pages where a lot of traffic comes on a regular basis. So you can use the Discovery Ad for sales leads purposes as well. So these are going to be all the different types of ad formats or Ad types which we get to create inside the Google Ads platform through different campaigns. I hope this makes sense, and now you understand all the Google Ads formats which we have here on the platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 11. Responsive Search Ad: Hi, guys. Welcome to this session. In this session, we'll see how we can create a responsive search ad inside the search campaign of Google Ads. Once we are inside our account, we can go to the campaign in which we want to create this ad. So we can select the campaign. We can go inside the Ad Group. As you remember, the structure is going to be that the ad is inside Ad Group. We have to go inside the Ad Group. And now on the left panel, we can come to ads. We are inside this Ad Group where we can find the keywords, and now we can create the ad for it. When you come to Ads, this is where you can build your ads by clicking on This Plusbo. So we are going to create a responsive Search Ad. So this is where we come and we can start building out the ad. Now, to create the ad, there are two ways of doing it. One is the AI tool which we can use of Google, and it will automatically generate all the content, the text content for the ad, and you can create that. Second is manual where you can build your Ad yourself. So let's look at the first option. So as you can see here, it says asset generation. Google AI will use your URL and the information you provide to generate assets. So this is the option we are going to select. And here, we can give, let's say, the URL and we'll ask it to generate assets. Just taking some information about what is the website. It is looking at the content of the website, it is now going to generate our assets. Just with one click, it is going to create all the headlines, as you can see, Responsive Search Ad has 15 headlines, four descriptions, all that gets created automatically. The whole ad is ready in front of us. As you can see over here, this is how it is created. In this particular manner, the ad has been built out. Once the ad is built out, all we have to do is we can save this ad. This is one way where we have used the Google's AI tool to generate our ad very quickly and the ad is created. The other one which we can do is manually create the ad. We can just come here and now what we can do is we can start writing the ad ourselves. The first thing which you have to provide is the final URL. Final URL is the landing page where people will reach once they click on your ads. So that URL should come Display path is specifically going to be the Display URL, which people will get to see on the ad, plus you can give some subdomains, which will give them some proactive information about which page, which specific page are they going to land once they click on the ad. If you want, you can provide that. Let's say we want to drive them to the men's shoes section so we can write in this particular manner. And here we can go ahead and clear all pre fills and mention start writing our headlines ourselves. This is the manual way of creating your ad. Like this minimum, you have to provide three headlines, but the more headlines you can provide the better it is. After the headlines, you have to provide minimum two descriptions. In this manner. Now we have created the ad, as you can see this you can go ahead and save. This is how we are going to build out Responsive Search Ad specifically for our campaigns. I hope this makes sense. I hope you understand now how responsive search ads are built out for our search campaigns. 12. Dynamic Search Ad: Hi, ais. Welcome to this session. In this session, we'll see how we can create a Dynamic Search Ad as well inside this search campaign of our Google Ads account. So once we are inside the account, we can select a search campaign and can go inside the campaign in which we want to create this Ad. Now, a Dynamic Search Ad create a Dynamic Search Ad, the first thing which you require is a dynamic ad group. You can't go ahead and create a Dynamic Search Ad inside a standard Ad Group. So what we have to do is we have to create a new Ad Group. As you can see, this is a standard Ad Group right now in which Dynamic Search Ad can't be created. We need a dynamic Ad Group, for that, we can create a new Ad Group and change the Ad Group tie to dynamic. Now we will be able to create the ad. Here, first thing which we have to do is we have to provide our website URL. Then if you want to give a name to this, let's say we are giving it a name. And then we can select all web pages. As you understand what happens in Dynamic Ad group page, it is going to look at our website's content and based on which it is going to create the headline. A Dynamic Search Ad is search where there is no headline, only the description is the part which we provide manually. Rest is dynamically generated. That is what we are doing here. We are providing all web pages basically means you are giving all the web pages of your website to Google to scan, and based on which it can customize our headline, create an headline for us. We've selected all web pages. Now you can see the final URL headline, all that is dynamically generated, looking at our website's content, and we are just here to provide the descriptions. We have to provide two descriptions manually. This is how a Dynamic Search Ad gets created inside the search campaign. I hope this makes sense. I hope you understand now how different is a Dynamic Search Ad from a responsive Search Ad, which is completely a manual ad created by us. Whereas in Dynamic Search Ad, the headline is dynamically generated by the Google algorithm, looking at our website's content. A 13. Responsive Display Ad: Hi, guys. Welcome to this session. In this session, we'll see how we can create a display ad inside the display campaign of a Google Ads account. So once we're inside the account, we can go inside a display campaign. So mind it, guys, it's a display ad which we can only create inside a display campaign and not in search campaigns or any other campaign types. So we're going to select a campaign type which is display and go inside that campaign. And now you can straightaway go to the Ad section inside the Ad Group. Once you're inside the Ad Group, you are in the Ad section where we can create a display ad, which is a responsive display ad. This is where you start building out your image add or a display ad right here by giving all the details. The first thing is going to be giving the final URL, then we can provide the business name. Then we can add images. Here again, we can make use of the AI tool which is there provided. Here you can add some images to give some idea, or you can mention Nike shoes and ask the AI tool to create more for you. In this particular manner. It is going to go ahead and create those for us and which we can make use of inside our image Ad. You can see the Google AI is being used right here, which we can certainly add from here, We can use these. There are various ways, there are some suggested ones as you can see, right here. These ones are also selected. Asset library, if you have any images in your asset library, you can do that or through the AI Google AI generated. Ones can be used right here. Then from the website itself, there can be certain ones which can be relevant, which we can make use of otherwise, you can upload also if you have the images yourself, you can upload them or you can make use of the Google free stock images. Once you have your images added, you can go ahead and these are going to be 15, up to 15 images which you can add. Then you have the option to add the business logo. If you want to add a business logo, you can do that and any videos if you may have. Here you can search for your product. If you uploaded any YouTube video about your business, then we can add that as well. Then comes the headlines. Here in a display ad, we can add up to five headlines and you can give description, one big description there You can give up to five descriptions. You can see this is how the display ad is going to look like on display network, Gmail, and on YouTube. Once this is created, next, what we can do is we can save the ad. This is our Display Ad which is now created, which is under review. Google will take one business day to check your ads, and once it is approved, then the ad can go live in the gampag. I hope this makes sense. I hope you understand now how display ads can be created inside the display campaign. 14. Google Ads Extensions Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the ad extensions or assets feature, which we get to see inside the Google Ads platform. So extensions or assets are additional information which we can show under our ads to give a good user experience. So when we provide extra information, there are higher chances of people clicking on our ads and engaging or interacting with us and coming to our website. So it is very good practice that we create these extensions or assets and use them in our campaigns. So in the Google Ads platform, there are various types of ad extensions or assets which we can create. So we're going to look at all those types one by one right now. The first one which we're going to look at is the Sitelink Extensions. Cycling extensions are basically a type of an ad extension wherein you can provide links of your website under the ad. So when people see your ad, they get to see links of different sections of your website also. And now if people are interested, they can click on those links and go to those specific sections of your website and interact with your website and buy your product and services. So this is called a cycling extension. Similarly, we can also create location extensions. Location extensions are going to be one which you must have seen wherein under the ad, we provide the physical address of our business, which is hyperlinked. When people see our ad, they get to see our address as well. And if they click on it, it opens Google maps for them and shows the complete directions to reach that physical address. This is really useful in terms of when we are trying to drive store visits for our businesses. The other option which we get here is call extension. Call extensions are those wherein we can provide our business phone number under the ad. And now when people see the ad, they get to see our business phone number. They can click on it and make a business call directly from there. They don't have to click on the ad, come to our website and search for our business phone number, and then make a call. So this makes it really easy for them to quickly contact us and get their queries solved. The other option which you get here is call Out extension, which is a case wherein we can talk about some special service, some USP, which we provide to our customers under the ad. So this is going to be something like free shipping, same day delivery, free pick and drop, 24 by seven open, Monday to Friday open. All these can become like art callous which we can mention under the ad. So we are just trying to showcase what are the special services which we provide to our customers to stand out in the competition. The other option which you get here is Structured Snippet extension, which is a case which we use when we want to portray the vast variety we have in our product line. So let's say we are selling a particular product and we want to talk about what are the different varieties we have in it, then we can make use of Structured Snippet for that. Like, you can see in this ad, the ad is about selling Band sunglasses, and now they're talking about, what are the different styles of these band sunglasses they have in their inventory. They're selling aviator, wayfarer, club master, round and custom. You can also talk about different brands which you have worked before in the past. All that can be used in a structured Snippet extension. The other option which we get here is price extension where we show our ad, and now under the Ad, we show prices for other products from our website. So now when people see our ad, they get to see prices of other products as well, and they have an option to click on that, go to that section of the website and do business with us. So we are able to advertise multiple products as well, other than the ad which we are showing. Also, we can create promotion extension, which is an option where we can talk about discounts. So if our website gives a lot of discounts, we can mention that in the promotion extension. In this extension, we can give two types of discount, which one is percentage discount, where we talk about 30%, 40%, whatever percentage discounts we are giving on the website. The other option is we can talk about monetary discount, which is like $500 off, $400 off. So if you're giving monetary discount as well, that can also be mentioned here and we can show it under the ad. We can also create app extension guys inside the Google Ads platform. This extension is only used for driving app downloads. So what we do here is under the ad, we provide a link of our mobile app. So now when people click on this link, they are taken to Google Play Store or IOS app store, and they can download our app from here. It helps to drive app downloads for our business. We also get an option to create affiliate location extension. This is similar like location extension. However, here what we are doing is we are providing location of affiliated dealers. Let's say, we're into selling a particular product, which is sold on a particular retail store, so we can provide the location of the retail store under the ad. So now a user, when they see the ad, they can find the nearest retail store from where they can buy product. They don't have to specifically come to our location, which might be far off. That's your affiliate location extension. And then recently, Google launched image extension, which is a case where we can show image of our product as well with the textad which we are providing. So now you will see textds coming with images shown beside them, which can also be useful when we are selling tangible products in our business. Apart from this, we also get an option to create lead form extension, which is basically extension used for generating leads. So here we are able to create a form, and then we show the form under the ad. So now when people see our ad, they get to see this form, and if they click on the form, it opens up right then and there, and they are able to fill up the details and submit it. They don't have to click on the ad, come to the website, search for the form, and then fill it up and submit the details. All that can be saved by just clicking on this one form provided right under the ad. It helps to generate more leads for the businesses. And the last one which is very latest right now is the business logo and business name. So now you can also upload and provide your business name, which can appear on the ad plus along with your business logo. So that will start showing with the ad, and it makes the ad looks much more premium. Okay, it does a good branding of the company and creates a good better brand image. So this also has become an option which we can use. These are all the different types of ad extensions or assets which you will be able to create inside the Google Ads account. All these assets, there is no payment to be made for creating them. But when people see these information under the ad, and if they click on them, we need to pay for those clicks to Google. I hope this makes sense, and now you understand all the assets which we can create inside the Google Ads platform. Thank you so much guys for listening into this session today, and I will see you in the next video. 15. Sitelink Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a cycling extension inside our Google Ads account. So once you're inside the account, we can go to the assets section where we can create this particular extension. As you can see here are all the different types of assets or extensions or add extensions which we can create here. So we're going to see how we can create a cycling extension right from here. So for this, what we can do is we can go ahead and create a new cycling extension. Now, as you understand, these extensions can be added at different levels. If you want to use it at account level, you can do that or a campaign level or an Ad Group level. What it basically means is when you are adding the extension at an account level, it will be applied to all the campaigns and the ad groups inside it and to the ads inside them. If you do it at a campaign level, then to a specific campaign, it will get implemented. Similarly, if you're doing it at an Ad Group level, then it is meant for a specific kind of an Ad Group only. So you can decide how you want your extension to be implemented on the account. Let's say we are doing it at an account level. This is where we start providing the text. As you know, cycling extensions are going to be text which we provide under the under the specific text Ad to drive traffic to different sections of our website. This is where we can write the text and we can give the specific URL of that particular section of the website. Like this, we can create it, and then we can create the second sight line and so on and so forth. Now you can see this is how the cycling is going to appear under the text, under the Ad. This is flowing upon a mobile device, and this is how it is going to appear under for a laptop device. I hope this makes sense. I hope you understand now how cyclings gets created inside our campaign and how you can apply them to our campaigns, ad groups, and ads. Thank you guys for listening to this, and I will see you in the next Vt. 16. Call Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a call extension inside our Google Ads account. So once you're inside the account, we can go to the assets section on the left panel, and this is where we can look for call extension, as you can see right here. Call extensions are useful when you want to generate business calls. This extension will show under the ad. When people look at our ad, they will also find our business phone number there and they can just click on it and connect with us and give us any business information. This is only possible on a mobile device. So we can create it from here. So again, this can be linked at an account level or at a campaign level or an ad brook level. And here you can choose your country and give your business phone number. Then we can save it. You can see how the extension is going to look like under the ad. This is how it is going to appear under the ad and it will help people to directly connect with us, call us for any business requirements. They don't have to click on the ad, come to our website, search for our phone number, and then make a call. I hope this makes sense. I hope you understand the use case of call extensions. 17. Callout Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a call out extension inside our Google Ads account. So once you're inside the account, we can go to the assets section. And here we can create a call out extension. So you can see here, we can go to the call out section and we can start creating it. As you know, call out extensions are going to be those ones where you provide text about any special service which your business provides to your customers. That can be something like free shipping, same day delivery, rice matching, open 24 by seven service, something like this, which we can provide as call out text. As you can see, it is going to start appearing under the ad in this particular manner. Also being an extension, this can be added at an account level, campaign level or an adc level. I hope this makes sense. I hope you understand now how we can create a call out extension. 18. Location Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a location extension inside the Google Ads account. Once we are inside the account, we can go to the assets section where we can find location. Location extension is going to be one where in order to create it inside the Google Ads account, what you require is also is a Google My Business account. Your business needs to be listed on Google My Business and you need to link your Google My Business account with Google Ads and only then location extensions can be created. As you understand the use case of location extension is when your ad appears, it will also show your physical address, your business address under the ad and that people can see when users click on that, they are taken to maps.com where they can go ahead and see the directions to reach your business location. That's the use case of a location extension. As you can see over here, it will ask you to select a location type. So you're saying our locations. Now this is where you have to choose your business profile manager or Google My Business account. You have to link your Google My Business account. That is one option, or you can request to access to another business profile manager, possibly, and then we can create this particular location extension. This will be the process by which we can go ahead and create this primarily and use that for our business. I hope this makes sense, how you understand the use case of location extensions and how we can create them in Google Ads specifically. 19. Structured Snippet Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a Structured Snippet extension inside our Google Ads account. Once we are inside the account, we can go to the asset section, and here we can look for Structured Snippet. So once you select it, now you can create a structure snippet extension from here. As you understand, structure snippets are going to be where we talk about the variety collections which we have of our business, our products and services. So here, a structure snipped is built on two parts. One is a header and the other is value. So the header specifies the category, what kind of information you want to provide, and in values, we provide the information. Let's say we are in a business where we work with multiple brands, right? So we can choose that and then we can name the brands under this in this particular manner. M Now you can see this is how it is going to appear under the ad. Like this, we can create our structured snippets, which will start showing up, these are textual extensions which will show up under the ad and people will get to know about this additional information, which can influence them to click on our ad, come to our website, and do business with us. I hope this makes sense. I hope you understand now the use case of structured snippets and how we can create them inside the Google Ads account. 20. Price Extensions: Hi, yes. Welcome to this session. In this session, we'll see how we can create a price extension inside our Google Ads account. Once we're inside the account, we can go to the assets section. And here we can look for price extension, which is this one, and we can start creating it from here. With price extensions, we want to give information about the prices of other products which we have on the website under our Ad. When people see our ad, they get to see pricing for other products as well. And if they're interested, they can click on that, come to that page of the website and do business with us. Let's see this. Here again, you can add this extension at an account level, campaign level or an ad group level. And then you can choose the language. You can choose the type of information. So let's say we are talking about brands or product categories, service categories, all these which we can choose. So let's say we're choosing product categories, you can define the currency and price qualifier, if you have any. You want to give a specific range, you can do that as well and then give the header, the product itself. So let's say we are saying men T shirts and we can give the pricing over here. If you want to add a description also, we can do that, and then we provide the landing page. This is the page where the product should be listed and people would get that information right here. You can also provide a mobile final URL as well if need be. Other than this, also, if you want to add any units, you can do that as well. This is how we can create the price extension specifically. If you want to add any range, we can do that as well. I hope this makes sense. I hope you understand now how price extensions can be useful. They're really good when we are running an ecommerce brand and we are trying to sell multiple products. You can showcase other products as well by using this price extension and showing them under RAD. Oh 21. Promo Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a promotion extension inside our Google Ads. So once you're inside the account, we can go to the asset section on the left panel, and here we have promotion extension. We can select that and then we can start creating it. A promotion extension is basically a promotion of a product being done during certain occasions. So if you have a specific occasion which you want to target seasonal products which you're selling, then we can choose that. Like here, we can choose, let's say, Christmas, and then we can choose a language and currency. And now the promotion can be of two types. One is monetary discount which we are giving or percentage discount. So let's say we're giving a percentage discount of 25% of and then we can mention the item, the product which we are selling. Let's say we are selling men T shirts, then we can give the landing page where the discount is available, where people can avail it. Now in this, again, what you can do is you can go ahead and put certain conditions. Let's say you are giving this discount only on orders above, let's say in this particular manner. So now you can see how it is going to appear, 25% of men T shirts on orders above 250, right? So you can customize a lot. There's a lot of way of customizing it. You can also do a promo code alpha numeric promo code barcode you can give or a QR code also you can provide. Okay. Then since it's a promotion, it is not going to be 365 days. You can also mention a start date end date. Let's say we're starting from tomorrow till let's say one week, so it is going to appear in this particular manner. I hope this makes sense. I hope you understand now how we can create a promotion extension, customize it as per our requirement, and build it out for our search campaigns. 22. Lead Form Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create a lead form extension inside our Google Ads account. Once you're inside the Google Ads account, we can go to the asset section on the left panel. And here, we can create a lead form extension, as you can see. A lead form extension can be useful for generating leads for our business. A B to B business where you're generating leads. That is where we can use this. So what happens here is you create a specific form which shows right under the ad. So when people see your ad, they get to see the form as well, and they can click on the form, open it, and fill up the details and submit. They don't have to click on the ad, come to the website, look for a form, and then submit. So this increases the chances or probability of generating more leads. So let's see how we can create this. So from here, we can create Again, this extension can be added at an account, campaign level at book level. Here we can create the lead form. We can start giving the details. Then we can provide the questions specifically which you want. Let's say you need the name, full name, email, phone number, country. Now you can see the form is getting created. Any work information you need, additional information you need, you can customize the questions as per your requirement. You can add questions from here, and then you provide a privacy policy page as well of your business. Other than this, we can add an image as well. On the form specifically. Then comes the submission page. Submission pages. Once people fill up the form, what is the information which they get to see? So we can say, thank you for your response. We will contact you soon. We can give them a call to action, which can be they can visit our website or they can download some information. They can learn more or shop now. We can give various pages. Here, accordingly, you provide the URL of that. This is a submission page and then comes under the ad. Under the ad, how it looks like, we can learn more and in this manner, you can see this is how the form is going to look like, you can see it is shown over here. When people click on this, the form opens up and then people can fill up the form and submit. This is how we can build out our lead form extension and use that for generating leads for our business. I hope this makes sense. I hope you understand now the complete process of how lead form extensions can be created. 23. App Extensions: Hi, guys. Welcome to this session. In this session, we'll see how we can create an app extension inside our Google Ads account. So if you have a mobile app specifically which you want to promote and you want to show that to people so that you can drive a lot of app downloads, we can make use of this app extension. So this app extension will show up under the ad. And when people see our advertisement, they will be able to see our mobile app link as well. And if they click on it, they're taken to the Google Play Store or IOS app store, and they can download the app from there. So let's see this how we can create this. So we can come to the asset section. And here you can see app extension right here. We can select that and we can create the app. So the first thing is we can select a level where you want to create this extension account, campaign or adro and then we choose the mobile app platform where you have registered your app. So this has to be done by you from your end beforehand. So let's say it's an Android app, and then we can search for the app by typing out the name of the app, and then we can link it. You can also provide a link text, so download in this manner, it is going to appear under the ad specifically and you can create the app extension, which will then show up under our advertisement. This is really useful because it can certainly help in driving a lot of app downloads if that is one of your business objectives. 24. Business Name & Business Logo: Hi, guys. Welcome to this session. In this session, we'll see how we can create the business name and logo extension inside our Google Ads account. Business name and logo extensions are going to be one which shows up under above the ad. So you must have seen something like this where we can show the business name and the logo as well, right on the ad. So the ad looks much more branded the branding is much better that way. So this also you can do with the help of assets or ad extensions. So for this, once you're inside the Google Ads account, we can go to the assets section where you can see business name and business logo. Now, the requirement for creating these two is that your account verification needs to be done. Okay, so the advertiser verification process needs to be completed right here where you have to fill in all the details. You have to give your business details which Google is going to verify and once that is done, only then this particular extension can be used and created. So that is how we are going to make use of our business name and logo extension in our ads, and then we can generate better clicks and conversions for ourselves. I hope this makes sense. I hope you understand now the use case of business name and business logo extension and how we can create it inside our Google Ad second. 25. Keyword Insertion: Hi, guys. Welcome to this session. In this session, we'll talk about another feature which is keyword insertion, which we can use in our textiles. Keyword insertion or dynamic keyword insertion is a feature where you can dynamically insert keywords, which will keep on changing based on the search queries done by the user. So how this feature really helps is when people are doing different types of searches, those search queries match with our keywords and it gets replaced in the ad. So in such a case, what happens is we don't have to create multiple ads for different products, different search queries which are happening. Take example, a practical example for this to understand better how this feature works, and then we'll see on the platform how you can apply it. So let's say I am running a business where I sell marker pens. So this is let's say my business. I'm running a Google Ads campaign for it, and I'm planning to build a campaign around this. Let's say in my business, I have 20 different colors of marker pens which I sell. So how I'm thinking of building this campaign is that I'm thinking that I will create 20 different ad groups for each and every color. So there will be a red Markupen ad group, pink Markupen AD group, black, Markupen AD group, and so on and so forth. Under each of those ad groups, I will have their respective ads and keywords. So that's my ideal structure. So let's see this. Let's say this is one of the ad groups, red Markupen AD group. And in this, I've created its respective ad, which is by Red Marker Penn Thomas 40% of. For this, I have also added their respective keywords This will be my ideal structure, having one campaign which has 20 ad groups. Each ad group has their respective ads and keywords. Rather than doing this, what we can also do is we can apply the dynamic keyword insertion here and create only one ad group with one ad. Let's see how that ad will look like. The ad will be something like this. This is how we're going to define it. Then we will define our keywords for this where we are going to mention all the 20 different colors of markupens. And so on and so forth. How this is going to operate is when a user comes to Google and searches for red markupen it will match with the keyword provided, and it will get replaced in the ad, the ad will say, buy red Marker pen from us, 40% off. When somebody searches for pink Markupen, the same thing happens again. It will get matched with the keyword provided and will get replaced in the ad. The ad will now say By pink MrkuPen from us, 40% off, and so on and so forth. How it is helping us is we don't have to create 20 different ads, 20 different ad groups, one single ad with which you can advertise 20 different products, based on what people are searching. That is what we mean by a dynamic keyword insertion feature. I hope this makes sense. I hope you understand now how we can utilize this. Let's see this practically on the platform, how you can apply this in the ad. Once you're inside the campaign, this is again minded only for search campaigns. We can go inside the search campaign, go to the ad specifically. And here, you can go ahead and let's say we're creating a new ad. Or we can go ahead and look at the current ad itself. And here you can apply. We can say by the moment you type a curly braces, it will give you a drop down where you can select keyword insertion. This is where you add the default text. Let's talk a little bit about what we are putting as default text and what do we mean by default text. Going back to the example, let's say a user comes to Google and searches for Violet marker pen. Now let's say violet marker pen is not there in our keyword list. So what happens then when there is no match. When there is no match, it will just say pens, whatever default text you have given. I will say buy pens from us 40% off. If this works like a if then else function, if this is the thing, then this is the output, se, this will be the output. In programming, we define functions like that. Same thing is happening out here where we can give a default text. That is what you define over here, what will come as default text when the search query does not match with your keywords. Now, this can be applied in multiple headlines in different forms wherever you want, as you can see, You can also do this in the description part as well. That is how we are going to make use of the dynamic keyword insertion where we can dynamically insert keywords which are based on the searches done by people on Google. I hope this makes sense. I hope you understand now how dynamic keyword insertion feature works in a search campaign. 26. Countdown: Hi, guys. Welcome to this session. In this session, we'll talk about how we can make use of the countdown feature in our textiles. Countdown feature, as you can understand is a feature where you can place a countdown also on your ads. Let's say you are in a business where you have a specific event or a sale coming up on a particular day, you can set a countdown or a time on your ads as well where it can say five days to go or four days to go, three days to go, two days to go, and the timer will go on automatically. We can set it up which creates a sense of urgency for the users and chances are people will be more likely to click on our ads, come to our website and do business with us. That's the use case of this feature. In order to build this, you can get into your search campaign and we go to the text ads in the text ads you can go and apply this countdown feature. Let's say we're editing this particular ad So here, the moment you put a curly braces, you get an option for countdown, and this is where you can define it. You can first define countdown ends on which date. Let's say the countdown starts from tomorrow till seventh of March. Stay start of the day, it starts at zero, zero, and countdown starts Well, let's start before four days before the countdown, end date, which is what it is. And then you can set it up. And you can say to go. So now, four days. Okay? This is how it is going to start showing up. Four days to go. This is how we can build a countdown as well in our ads, which will help you to generate more urgency in users mind, influence them to click on our ads and come to our website and do business with us. 27. Location Insertion: Hi, guys. Welcome to this session. In this session, we'll talk about location insertion feature, which we can also use in our textiles. Imagine a situation wherein you're selling a specific product, but we're selling it in multiple different locations. We have 25 different locations where you sell the same product. Now in a normal situation, what you're going to do is you're going to create 25 different ads catering to each location. Right? So now, let's say you're selling a specific kind of product which is meant can be used by different people from different locations. So in such a case, you will be creating 25 different ads for that. Rather than that, what we can do is we can do a location insertion. So what it basically would do is that we will create one ad and link it to this location insertion so that what happens is when a user from a specific location searches for it, that location shows on the ad. So product in New Zealand. If somebody searches from, let's say, New Jersey, then will say product in New Jersey. If somebody searches from California, the ad will say product in California and so on and so forth. That is how we can make use of this specific feature. So let's have a look at this. So for doing this, again, we can go to our text Ad. And we can just type curly braces, which gives you the option to choose location insertion. Now you can choose the format you want to have location format as city, state, or country and you can choose that here as well, you can give a default text, which again, means that if the user search query does not match with any of your locations, then what will show up? You can just mention that particular place over here and apply So now, when the ad will appear, it is going to show up over here and it will show up the information. So this can be customized. So basically with location insertion, you're customizing your ad to a specific location. That's the intent of it, with which we can create this. You can see now get pens in Sedalia. Based on the location, it will automatically change. I hope this makes sense, how you understand the use case of this particular feature. 28. Bidding Strategy Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads bidding strategies. So in Google Ads, it offers us with three types of bidding which we can do over here. The Google Ads product is completely built on a bidding system. So there are three ways of bidding out here. So the first type is going to be manual bidding. In manual bidding, you will be able to bid yourself. So here, we are going to set our bids ourselves. We can go to each and every keyword in our campaigns, and we bid manually ourselves. We decide what amount we would like to pay for every click which we get on our ads. So that becomes our manual bidding and in which we have the bidding type as manual CPC. The second type which we get over here is the automated bidding, which is a program based Google algorithm based bidding system where the Google algorithm decides what bid would be the right amount to set for every keyword. So the same work is now done by a programming code which decides the optimal bid which should be paid based on which the ads standard run. And for this, there are six different types of automated bidding which we can use from here, starting off with Maximize Clicks, Maximize Conversions, Target Impression Share, Target CPA, Target ROAS and Maximize Conversion Value. And the third one which we get here is the semi automated bidding system, wherein half of it is going to be manual where we are able to bid on the keywords ourselves, and the remaining half is going to be automated where Google applies its programming code on the bidding which we have set up, which is called Enhanced CPC. So this will be the third type of bidding which you also can use in your campaigns. So these are the three types of bidding systems which you will get. Apart from this, we also get to bid based on CPM, which is past per thousand Impressions, and we also have pose per view bidding, which is used for video ads. So when you want to run ads on Youtube, then we pay for POS per view, which is the amount of money which you are willing to pay for every view you get on your video ads. So these are all the different types of bidding guys which you will be able to apply on the Google Ads platform to run your campaigns. I hope this makes sense, and now you understand the different types of bidding. In the coming videos, I'm going to go through all of these types one by one, where we'll discuss them in detail and also see them practically how we can apply them on a campaign on the platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 29. Manual CPC: Hi, guys. Welcome to the sessions. In this session, we'll see how we can make use of the manual CPC bidding. Manual CPC bidding is one of the type of bidding which we can use in Google Ads, which is primarily a way wherein it is the maximum amount of money which you are willing to pay for every click which you get on your ads. When a user clicks on your ad, for each of those clicks, you decide a certain amount of money which you would like to pay. The maximum amount you would like to pay. That is what we mean by manual CPC bidding. Okay? So this type of bidding helps you to control your bids. You can decide what amount you would like to pay for the clicks which you're receiving. So let's see this how you can set it up on a specific campaign. Once you're inside your account, you can select the campaign in which you want to set up this bidding. Let's say you are selling this particular campaign and we can go to the campaign settings. In campaign settings, you will get bidding. We have to come to bidding where we can change the bid strategy, and we can select a bid strategy directly. This is where you can see you have an automated bid strategies option, which gives you Manual CPC Manual CPC, and then we can save it. This way, your campaign is now going to be on Manual CPC bidding, where you're going to set a bid for each of the keywords and you decide the amount of money which you want to pay for every click. I hope this makes sense. I hope you understand now what is Manual CPC bidding and how we can apply it on a campaign in our Google Ads. 30. Maximize Clicks: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the maximize clicks bidding strategy. So this is an automated bidding strategy which Google offers, wherein the Google algorithm decides the bids for every click which we are getting. The objective of this bidding strategy is to get as many clicks as possible. So this bidding strategy tries to optimize the bids in such a manner that we are able to win the auction and generate as many clicks as possible. This is really useful when our business goal is website traffic. If you are a new business and we want more and more people to land on our website, then we can make use of this bidding strategy. Let's see how we can apply this on a campaign. So once we're in the account, we can select the campaign, go inside the campaign, and go to our campaign settings. In campaign settings, we can go to bidding where we can change the bid strategy. From this dropdown, we can select maximize clicks. Here, you also have an option to set a maximum CPC bid limit as well. Now, this is a limit which you are setting manually, where you tell the Google algorithm that they can set a certain bid which they want. However, they should not go beyond this specific limit which you are setting right here. So when I set a maximum CPC bid limit of 50 rupees here, what I'm telling the bidding strategy is that they can bid whatever they feel like up til 50 rupees. Now it will try to optimize the bids and try to generate as many clicks as possible but up to 50 rupees per click. That is what is maximized Clicks bidding strategy, which we primarily mostly use for generating website traffic. 31. Maximize Conversions: Hi, guys. Welcome to this sessions. In this session, we'll talk about the Maximize Conversions bidding strategy, which we can use in Google Ads. So Maximize Conversions is an automated bidding strategy which Google offers, wherein this automated bidding strategy tries to generate as many conversions as possible. So this particular bidding strategy focuses on how to run the ads in such a manner that it can increase the probability to generate more and more sales. So it will try to get into auctions in those auctions more often, where the probability to win the auction and generate a click and then a sale is much higher. So that is how maximize conversions work. At the back end, it will try to optimize the bids in such a manner that it can most likely try to generate a sale or a conversion. So let's see how we can apply this in a campaign. So once we are inside the account, we can select the campaign in which we want to apply this. We can go to the campaign settings and in campaign settings, we can go to bidding, where we can go to change bid strategy, select a bid strategy directly. This is where you have the option to choose Maximize Conversions. You can select that and then you can save it. This is how it gets applied to a specific campaign, the automated bidding strategy, and it starts focusing on targeting as many conversions, generating as many conversions or sales for the campaign. I hope this makes sense. I hope you understand now how we can make use of maximized conversions. This is useful in scenarios where the focus of the business is to generate maximum sales or leads. 32. Maximize Conversion Value: Hi, guys. Welcome to this session. In this session, we'll talk about the other bidding strategy, which is maximized conversion value. Maximize conversion value is an automated bidding strategy, wherein the Google algorithm tries to optimize for conversion value or revenue for the business. Here it tries to optimize the bids in such a manner that it tries to generate as much higher revenue as possible for the business. It is not going to focus on the number of units or products which are being sold, but looking at the pricing of the product, it is going to optimize the bids. Majorly what it will focus is on high ticket products to be sold more, which can generate higher revenue for the business. That is how we can make use of this particular bidding strategy. This can be really useful where the business goal is focused on generating higher revenue, and we can use this at the back end where it will continuously optimize the bids for this particular focus. Let's see how we can apply this in a campaign. So once we're inside the account, we can select the campaign on which you want to apply it, and then we go to campaign settings. In campaign settings, we can go to bidding where we can change the bid strategy and we can select a bid strategy directly and choose maximize conversion value. Now with maximize conversion value, you can make it save it, and this is how you can apply this automated bidding strategy to the campaign. This will help in optimizing for specifically revenue, trying to generate maximum revenue possible for the business. 33. Target Impression Share: Hi, guys. Welcome to this session. In this session, we'll look at another bidding strategy which is Target Impression Share. Target Impression Share is an automated bidding strategy wherein the Google algorithm tries to improve the impression share of a campaign. So I suppose your impression share has been really low, in such a case, this algorithm tries to bid in such a manner that it can better the impression share of the campaign. With higher impression share, which means that our ads are shown more often on the Google search page, and that is a better thing for us. The better the higher is the impression share, the better is the performance, and that is where we make use of it. In this particular bidding strategy, you can also decide where on the first page you would like your ad to appear. If your ad is appearing on the bottom of the page, with this bidding strategy, we can improve the ranking of our Ad positioning of the ad. Let's see guys how we can apply this bidding strategy on a campaign. So once you select the campaign, we go to the campaign settings where we can go to bidding. And here we can change the bit strategy and select a bit strategy directly. This is where we can select Target Impression Share. Now here, it allows you to decide where do you want your ads to appear? They have multiple options anywhere on result page, which means anywhere on the page, top or bottom, or do you want top of result page, which means first half of the page or absolute top of result page means first ad on the page, which we can decide. Let's say we are saying top of results page. Then you can also give up target percentage that how much percentage of the time you want to be coming on this particular positioning location of the page. We can say 75%, which basically means that 75% of the time. When we are winning the action, we would want to be on the top of the results page. Here as well, just like manual CPC, you can set a maximum CPC bid limit as well, which basically means that you're putting an upper limit on how much maximum bid the Google algorithm can set for every action or every click, which we can put here and control our posting. This is how we set up our Target Impression Share bidding on a campaign. I hope this makes sense. I hope you understand now how this bidding strategy works and what is the use case of it. The primary focus of this bidding strategy is to improve your ad positioning, improving your impression share. 34. Target CPA: Hi, guys. Welcome to this sessions. In this session, we'll look at another bidding strategy which is target CPA bidding. Target CPA bidding is another type of automated bidding strategy which Google offers, wherein this bidding strategy focuses on generating conversions at a certain cost. So here you can define a cost which you would like to pay for every conversion. So with this, you're able to control the amount of money which is spending on generating each and every sale or lead. This is super important because whenever you're running the business when you're running campaigns, at the end of the day, your focus remains on generating sales at the minimum cost required. And that is where this bidding strategy comes to help, and it can control the overall spend of the amount of money which you're spending on generating those sales or leads. So let's see guys how we can apply this bidding strategy on a campaign. So we can select the campaign and we can go to the campaign settings. Where we can go to bidding where we can change the bit strategy, and we can select a bit strategy directly. Here to do target CPA bidding, we have to first select maximize conversions and right under that, you get the option to set a target CPA or cost per action. Here you can set the CPA. What it basically is, I'm instructing the Google algorithm that going forward, it is supposed to generate conversions at a cost of 100 rupees per sale or. So that is what we are generating, which is an average amount. It is not the maximum amount or minimum amount. It is an average amount which we are setting, which the Google algorithm will run around to generate sales around this average amount which we have set. That is how target CPA works. This is most important for most of the businesses who are running campaigns with Google Ads, where it helps to control your cost on the amount of sales which you are generating. 35. Target ROAS: Hi, guys. Welcome to this session. In this session, we'll talk about another bidding strategy, which is Target ROAS. Target ROAS or return or Ad spend is an automated bidding strategy offered by Google, wherein this automated bidding strategy focuses on generating revenue on every dollar spent on Google Ads. So whatever money which you're spending on Google Ads, for every single dollar, how much revenue are you generating on top of that? That is what this particular bidding strategy focuses on. Okay. This is really useful when you're running an ecommerce brand and you have a certain revenue target to meet. That is when you can use this particular bidding strategy and you give a specific revenue target to the campaign to achieve. So this bidding strategy will focus on achieving that revenue target which has been set to it. So this can be really useful where it optimizes the bids in such a manner that it tries to generate those sales and revenue, which can reach the specific target which has been set. So let's see how you can apply this in a campaign. So once you're inside a campaign, we can go to the campaign settings and in campaign settings, we can go to bidding. Now, we can go to change bid Strategy and select a bit strategy directly. In order to apply Target ROAS bidding, from the drop down, we have to select first maximize conversion value, and then you get the option to set a target return on ad spend bidding. This is where you can give your target in percentage. So if I say 300%, what it basically means is, I want to generate a revenue, wherein for every $1 spent on this campaign, the campaign generates $3 in revenue. That is what is 300% target means. Like this, you're going to set your Target ROAS in a campaign, and then the campaign will try to achieve this particular number and try to generate those revenue. I hope this makes sense. I hope you understand now how we can apply Target ROAS and in which scenarios, you're going to use it for your business. 36. Enhanced CPC: Hi, guys. Welcome to this session. In this session, we're going to talk about the Enhanced CPC Bidding Strategy, which we can use on Google Ads campaigns. So Enhanced CPC bidding is a semi automated bidding strategy, which is half manual and half automated. So in manual part, what we are doing here is we can set the bids on the keyword and on the automated version, once the bids are being set on the keyword, the Google algorithm increases or decreases the bids to increase to get more conversions. So this bidding strategy primarily focuses on generating as many conversions or conversion value for the business. So how it does it is it looks at your keywords performance. It identifies which are your good performing keywords and which are your bad performing keywords based on data. Now once it's identified those, it increases the bids of the good keywords up to 100%, which is double the amount. And similarly, it decreases the bids of the bad keywords which are not performing for us. By doing only this, it tries to get us as many conversions or conversion value. That is how an Enhanced CPC bidding works. I hope this makes sense. Let's see this on the platform as well, how you can apply this bidding strategy on a campaign. So once we are inside the account, we can select the campaign on which we want to apply this bidding strategy, and we can go to the campaign settings where we can go to bidding and we can change the bid strategy. We can select a bid Strategy directly. Now, in order to use Enhanced CPC bidding, we have to select manual CPC. And now you can see just under that, it says, help increase conversions with Enhanced CPC. So now here we get two options to choose our focus. If our focus is on conversions, we can use optimize for conversions. If it is conversion value, then we can choose the second one. So in this manner, we can choose the focus for optimization, and then we can save it. So this is becoming a Enhanced CPC bidding strategy which we have applied now. Now, as we spoke here, this is semi automated where half of it is manual and half of it is automated. So let's see. So in this bidding strategy as well, you will be able to go ahead and set the bids on the keyword, so you can go to the keyword section. And now you can see you have the Max CPC option where we can set the bids on them. So once you set the bids on your keywords, the Google algorithm will go ahead and apply the bidding, the programming on it, and we identify your good and bad keywords and will increase the bids of the good keywords up to 100%, and it will decrease the bids of the bad keywords which are not performing for us. I hope this makes sense, and now you understand how Enhanced CPC bidding works. Thank you so much guys for listening into this session today, and I will see you in the next video. 37. CPM Bidding: Hi, guys. Welcome to this session. In this session, we'll talk about another bidding type, which is going to be CPM bidding. CPM bidding is another type of bidding wherein we are going to pay a certain cost for every 1,000 times your ad shows up. So here we are paying only for showing our ads. This is primarily useful when our focus is on brand awareness. We want to do a lot of branding of our business, maybe because we are a new business and nobody knows about our business right now, so we want to make everyone aware about our business, and that is where this bidding strategy comes into picture. Here you are charged only for showing the ads, and that is also happening every thousand times. You set a cost, but this is the amount of money you are willing to pay for showing the ads every thousand times. This is applicable only on display campaigns and on video campaigns. Let's have a look at this, how you can apply this bidding strategy. So once you're in the account, you can select the campaign and we can go to campaign settings where we can go to bidding. Here, when you go to bidding, you can change the bid strategy. And as you see, it says, either you can go to what do you want to focus on or you can select a bit strategy here specifically, and you have viewable CPM. This is what we want to use as cost per thousand impressions, and you can save that. So this is how we can apply a CPM bidding on a campaign wherein we are going to pay for showing our ads every 1,000 times, primarily for branding and awareness purposes. 38. CPV Bidding: Hi, guys. Welcome to this session. In this session, we'll talk about another bidding strategy, which is CPV bidding, which is cost per view bidding. This is another type of bidding which Google offers wherein you're paying a certain cost for every view which we get on our video ads. Now this is important wherein we want people to watch your video and understand your products and services, and that is when you would like to pay for those views, and that is when we can make use of this bidding strategy. This can be really useful when you're trying to drive a lot of traffic to your website by making people understand your video ad and then making them take an action on your website. Let's see how we can make use of CPV bidding on the platform. So this is, as you can understand, this is going to be only applicable on video ads. So when you start creating a new campaign, we can create a campaign for awareness and consideration where our objective can be video views. This is what you want. We want to get people to watch your video ads. So we're going to choose the campaign type as video. And then we can get into the campaign creation where you can see, we have the option of a target CPV bidding which we get to see here. This is how we can make use of this bidding type in a Video Campaign to generate views and we pay for those specific views because we want people to understand, listen to watch our videos, and then take the necessary action on our websites. I hope this makes sense. I hope you understand what is CPV bidding and in which scenarios are we going to use it in our business. 39. Display Network Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the Display Network and the different types of display targeting we can do here. So Display Network is a part of the Google Network, which is a collection of 3 million plus content websites. So here as well, we are able to target our ads and show ads on them. These are going to be content websites related to retail, sports, finance, healthcare, log, government, business, industrial, technology, news websites, entertainment websites. These are all kinds of content websites which we have been going to for a pretty long time, and we have been going to consume content over there. We go to such websites to learn about something or to know what's happening around the world. So these are also going to be a part of the Google Network where we can target our ads and we can show our ads on them. So the whole idea of advertising in display is going to be we're going to target specific websites based on our business. We're going to select and target based on relevancy and target specific websites on the Google Display Network. Just to give you an example, let's say I am into a business of selling running shoes, I'm going to target websites related to sports or physical activity or gym activity, because I understand that people who come to such websites might also be interested in buying running shoes. Keeping this simple logic of relevance in mind, we're going to select the right websites for our business and target our ads on them. Let's have a look at some of the examples of such websites, which we can select and target. So for example, we can see ESPN, which is a sports website where you can find such display ads appearing. So you can see this ad appearing on the top of the page right now. This is what we refer to as a display ad. Another one which we can see out here is this one, which is a display ad, a Google ad, which we can see, which is an image ad which we can run in this particular manner. Another example can be a tech website where we are running ads, where as well, ads can appear in this particular manner, which is, again, a Google Ad. So image ad, which we can running over here. And then if we look at, let's say, a news website, this is how the ad is going to appear on a news website specifically, and we can show our ads can describe our business and services in this particular manner. So these are the kind of websites which we can target out here. Now, the display targeting in Google platform is done in two particular ways. So there is People targeting and there is a Quten targeting. People targeting is where we are targeting people or users who come on the Google Network. So this, again, is divided into two parts, which is audience targeting and Demographics targeting. So in audience targeting, we have different types of audiences which we can target, which are called Affinity in market, Life Events, detailed Demographics, and remarketing. And in Demographics, we have age. We can target users based on age, gender, parental status, and household income. When we come to Wt en targeting, there are three types of targeting which we get over here, which is topics, placements and display or video keywords. So in the coming videos, we're going to see all these targetings in detail. We'll understand how do their work. Also, we will see how you can apply them into your campaigns practically and use them to target your ads on these particular users. I hope this makes sense, and now you understand what is the Display Network and what are the different types of targetings we can do here. Thank you so much guys, for listening into this session today, and I will see you in the next video. 40. Display Targeting - Affinity: Hi, guys. Welcome to this session. In this session, we'll talk about one of the display targeting methods, which is Affinity targeting. Affinity targeting is a part of audience targeting, which is primarily a type where you're targeting people based on their interest and habits. Over a period of time, Google has been collecting a lot of data about users coming on the Google Network and doing various activities, searches which they're doing browsing different websites on Google Display Network. Based on those activities, Google has collected humongous data about people's interest in specific categories, and that is the data which we're trying to use here in Affinity targeting. So Google will provide you with various interest categories, as you can see here, like banking and finance, beauty and wellness, food and dining, and so on and so forth, which you can select from. And based on which you will be able to target your ads on people interested in a specific category. So let's see this in practical how you can do this in a display campaign. So once you are inside your account, you can go into our campaign. So let's say this is the campaign. And now we can go to the Audiences section on the left panel. Here you can see it says audience segments. This is where we can add Affinity audiences. So we can add audience segments and select the at book for which we want to do this. Now here when you go to browse, you will be able to see what their interests and habits are Affinity. This is what we are referring to, and here you can see, these are all the categories which Google has created over a period of time. Now, if you click on the dropdown, you will get to see the subcategories as well. And now, based on your requirement, you can select the category which is relevant to your business, to your products and services. So this is how we can make use of the Affinity audiences targeting and apply that to our campaigns inside our Google Ads account. I hope this makes sense. I hope you understand now how Affinity audiences work and how we can apply them to our campaigns in Google Ads. 41. Display Targeting - Demographics: Hi, guys. Welcome to this session. In this session, we look at another type of display targeting, which is going to be Demographics targeting. Demographic targeting is going to be a type wherein Google will allow you to target your users based on their age, gender, parental status, household income. Over a period of time, Google has collected this data when people come to their network and Google has collected this data and broken that into various categories. You will get to see a lot of specific age buckets, parental status options, household income options as well to select from. This can really be useful in targeting specific audiences which would be most relevant for your business and for your products and services. Let's see this, how you can apply this in a campaign. So once you are inside your account, we can go to the campaign in which you want to apply Demographics targeting. So let's say we're going inside this campaign, and then we can go to audiences because Demographics is about people, so you will find it in the Audiences section where you can go to the demographic section right here. This is where you can edit the section which is Edit Demographics. And now you get all the options. So from here, you can select the options which are relevant to your business, selecting the age categories, parental status, household income, all that you can select, and then you can save it. This is how we are going to apply Demographics targeting in our campaigns in Google Ads, specifically targeting people based on their age, gender, household income, and parental status information. 42. Display Targeting - Detailed Demographics: Hey, welcome to the sessions. And this session, we'll see another type of audience targeting, which is Detailed Demographics. Detailed Demographics is another audience targeting wherein you are able to target specific users based on parental status, marital status, education, and house ownership status. This digs deeper into demographic segment and tries to get more specific information. So under parental status, you will see parents, not parent, non parents, unknown. You'll get to see in marital status, single, married, unknown, education as well, you'll get to see different categories there, advanced degree, bachelor's degree. Home ownership, people who own a house, people who are on rent. Those are the categories which has been created that also you can now target and you can target it to a specific audience catering to your business. Let's have a look at this, how we can do this. Once we select our campaign, we can go to the audiences section on the left panel where we can edit our audience segments. Here we can go to browse, which is who they are Detailed Demographics. Here you can see parental status, parents of infants, parents of toddlers, preschoolers, like this, you can target marital status, education, and then home ownership status. In this manner, you can select your categories, which makes sense for your business, and then you can save that. I hope this makes sense. I hope you understand now how detailed Demographics can be used and also how different it is from general Demographics targeting we saw. 43. Display Targeting - In-Market: Hi, guys. Welcome to this session. In this session, we'll see another display targeting, which is going to be In-Market Audiences. In-Market audiences are another type of audience which Google has identified over a period of time. These are those people who are there, who come to Google Network specifically for taking that action. These are people who are actually purchasing, researching about products, trying to figure out comparing websites, and then making those purchases, buying products, adding products to the card. That is why they are called In-Market Audiences who come with a high purchase intent, and they're here specifically for purchasing online to do online shopping. Okay, so that is the kind of audience which Google has identified and created multiple different categories around them. So also you can target here and you can reach out to them and show your products and services to them. So let's have a look at this. So once you are inside the account, we can go to our campaign where you want to do this type of targeting. So we can go to audiences and we can edit the audience segment. Where if you go to browse, you can find what they are actively researching or planning. So here you can see in market audiences. These are all the categories which Google has created over a period of time based on people's interests and their actions which they have taken. Okay? So here, again, you get to see the subcategories as well. Under apparel, you can see various categories created autos and vehicles, and so on and so forth. So now you can go through all these categories and then select the ones relevant for you. Another easier way to search for your category is where you can just search for the information. So automatically, Google will provide you those categories relevant to your product and which you can easily select. I hope this makes sense. I hope you understand now how In-Market audiences work and how they are different from Affinity audiences. We spoke about Affinity as well, where it is based on people's interest, initial interest towards certain things, whereas In-Market Audience, which we understand now is based on the actions taken by the user. So this is a much matured audience who are now convinced to go ahead and make those purchases. I hope this makes sense. Thank you so much guys for listening to this, and I will see you in the next video. 44. Display Targeting - Life Events: Hi, guys. Welcome to this session. In this session, we'll see another type of display targeting, which is going to be Life Events. Life Events is going to be another type of audience targeting which you get to do where you're able to target people based on various important events which happens in a person's life, which can be graduation, job change, marriage, moving to a new city, starting a new business. All these are other categories which again, Google has created based on various information it has collected from users who come on the Google Network. Now you're able to target people based on this as well. Let's have a look at it how you can do that. So once you're inside the account, you can select your campaign in which you want to apply this targeting this again falls under audience targeting, so we will go to audiences and we are going to edit the audience segment. Here, specifically, we can go to browse where we can go to what they are actively researching or planning and now you can see Life Events. These are all the categories which Google has created. Under Business creation, you can see in this manner you can select. Let's say you are in a business, a practical example of implementation of this can be wherein you are giving post graduation courses which you sell. So then you can absolutely target people who are recently graduated. So all that can be done. So from here now, you will be able to select your category which caters to your business, your products and services. I hope this makes sense. I hope you understand now how we can make use of Life Events audience target. 45. Display Targeting - Topic: Hi, guys. Welcome to this session. In this session, we'll talk about another type of targeting which is going to be Topics targeting. Now Topic targeting is primarily a different type, which is more focused on content based targeting, which we can do also in Google Ads. Topics targeting is where we're able to target websites based on their content. What Google does is Google scan all these websites which are part of the Google Network and tries to understand what is the nature of these websites, these businesses. And based on which it breaks them down into multiple different topics of website. So there can be topics of websites related to retail, sports, technology, finance, healthcare, law, government. So there can be various types of websites related to specific categories, and those become art topics. Now they are provided inside the Google Ads account for advertising purposes. So now you can select your topics based on your nature of business. So for example, if you're in a business where you're selling, let's say, post graduation poses, then you can select the education topics, which means websites related to education, you can target and you can show your ads on them. So let's see this how we can do this practically. So once you're inside the account, we can go to our campaign. And now this is going to be falling under content. This has nothing to do with audience targeting, right? So what we do is on the left panel, we have content and here we can click on Ad Content. Now, you get to see topics targeting right here and you can go to Browse. Which gives us all the categories created by Google. If you click on any of the drop down arrows, you get to see the subcategories. Now you can select as per your requirement. This is what we mean by topics targeting where you're able to select your topics based on the website's content and target specific websites which are relevant to your business and you feel that on those websites, the customers are going to be relevant to you as well, and you would like to show your ads on them. I hope this makes sense. I hope you understand now how topics targeting can be implemented in our campaigns on Google Ads. 46. Display Targeting - Placement: Hi, guys. Welcome to this session. In this session, we'll see another type of display targeting which we have, which is Placement targeting. Placement targeting is going to be another type of Content targeting which we have where we can target specific websites manually now. Till now, what we had seen was we were selecting certain categories based on which websites were provided to us, like we saw in topics. But now here with Placement targeting, you can pinpoint on specific websites on which you would like to show your ads. That is what is placements targeting where specific websites can be targeted manually. This can be really useful because you can then zero down on specific websites where only you want to show your ads. Let's see this how we can do this practically on the platform. What we do is we select our campaign. Now on the left panel, we again go to content, and here we can edit the content. We're going to select placements. Now you can see placements can be for websites, which you can target specific websites, YouTube channels, YouTube videos, apps, app categories, any of these wherever content is available, those can be selected. Another option is you can also, if you have a specific website in your mind which you want to particularly target, you can just go ahead and add those also as per your requirement. In this manner. Provided you know that this is going to be a part of the websites which you're adding are a part of the Google Network. They show Google Ads. Like, for example, I cannot go ahead and add over here Facebook or Instagram. As we understand that, they are not a part of the Google Network. Google Ads don't appear on Facebook or Instagram. So we have to make sure the websites you're adding are a part of the Google Network. Otherwise, you can just search. Search with your product and service. Let's say you can just mention your products and for your product, Google will give you various suggestions, websites which you can select in this manner. You can select YouTube channels. You're looking at their videos and number of subscribers, you can select them videos as well, looking at the number of views. Apps which you can select and app categories if there are. This is how placement targeting works where you can see now we are able to target specific websites, YouTube channels, videos, apps, and apps categories. I hope this makes sense. I hope you understand now how placement targeting works. You can see now we are narrowing down our targeting over here compared to what we saw in topics we saw in the other ones as well. Thank you so much guys for listening to this and I will see you in the next video. 47. Display Targeting - Keywords: Hi, guys. Welcome to this session. In this session, we'll talk about another type of Content targeting which we can do, which is Display Keywords. Display Keywords is going to be a type where we can provide a set of keywords related to our business, which explains our nature of business, our product and services. So we provide these keywords to the Google Display Network. They scan our keywords, and then they understand the kind of business we are in based on which it targets relevant content across the so that is how we can make use of display targeting, right? So here, the usage of keywords is not the same like how we use it in search. Here, the usage of keyword is more to precisely explain to Google what type of business we are in, what is the kind of products and services we deal with, and based on which it is then able to choose the right relevant websites and placements for us. Let's see this how you can make use of this on the platform. So once you're inside the platform, we can select our campaign and on the left panel, we can go to content where we can add edit the content. And now you can see keywords. This is where you can add all your keywords. Let's say you are in a business where you sell Nike shoes, so you can talk about keywords like these. You're providing these keywords where you're telling the Google system that your product or business is into Nike shoes, you sell Nike shoes, you would like to get content relevant to this particular product. The other option is you can also get some keyword ideas by providing your website here, and Google can give you some keyword suggestions which you can also use right here. I hope this makes sense. I'm able to understand how this particular Content targeting works. So there are various ways you can do Content targeting. There's no one particular way of doing it compared to placements which we saw topics, which we saw. This is another type where keywords can be used to choose the relevant audiences, to choose the relevant content placements where we can show our ys. 48. Display Targeting - Custom Audiences: Hi, guys. Welcome to this session. In this session, we'll talk about another type of audience targeting, which is going to be Custom Audiences. Custom Audiences are going to be a type of audience targeting which we can do, where we can create a custom audience ourselves, wherein it is based on people's interest and purchase intentions and what kind of searches they do on Google. This can be useful when we have a very specific audience to target and which we are unable to find in the predefined audiences provided by Google. That is where we make use of Custom Audiences. Let's have a look at it how we can use this in a campaign. So once you're inside the campaign, we can go to the Audiences section where we can edit the audience segment. And here you will be able to go to browse, and the last option is your custom audience segments. Here you can create a custom segment. And now you can see, there are two choices. One is people with any of these interests or purchase intentions. Okay? So now we can go ahead and define all those specific keywords. Let's say we are in a business where we sell Nike shoes. So people are interested in sports. People interested in okay, sports specific information, or let's say people interested in running. Okay, marathons. So all these are interests, and these are going to be the target audience for Nike shoes specifically, right? So we can do these specifically. Let's say, people who are working out, who go to the gym. Okay. So then we have various ways of targeting those as well. So this becomes one way where you can we are creating a custom audience, ideally, with the help of people's interest or purchase intentions, another thing which you can add over here is going to be people who searched for any of these terms on Google. If our product is Nike shoes, they have searched for Nike shoes. All this they have searched for. These are the keywords. Specifically, we still searched for on Google. Again, relevant audience for us, right? Okay. We can say, let's say sports. Nike shoes, so then we can get some ideas, trainers. So this is how you're building a custom audience for yourself, catering to your product, okay. And with the help of these two different ways. In addition to this, what you can also do to create a custom audience is using people who browse types of websites. So now, again, we are we are selling Nike shoes, right? So then we are looking for people who are also visiting maybe sports websites. Sports related websites. So here we can add those websites, let's say spn.com. We're adding let's say nba.com. I hope you're getting the idea what we're trying to do here. People who are visiting Sp andnb.com, are more likely to purchase Nike shoes because possibly they are showing interest in sports and most probably they are into doing sports related activities. So a relevant audience for us to target with this, nike.com. Let's say rebog.com, and so on and so forth. Here, with this option, you can go ahead and target specific websites, audience as well. The last one is people who use types of apps. So people who are using sports related apps, Let's say sports related apps or you can say marathon or running related apps. Those people will be interested in buying Nike shoes. We are again going to choose sports related apps and Google will give you multiple such options which you can select from. I hope this makes sense. This is how we are building a custom audience for ourselves, which we will cater to, and we'll try to target our ads and show our ads on them. As you can see over here, Google will also give you a breakup of the demographics, okay, the gender, male, female categories, age category, parental status, which will also be shown up right here. I hope you're able to understand how Custom Audiences are different from the predefined audience targeting which we had seen in other options which Google provides us with and how you can make use of this to target specific audience which is more relevant to your business. It 49. Display Targeting - Combined Audiences: Hi, guys. Welcome to this session. In this session, we'll see another type of audience targeting which we can do, which is Combined Audiences. As you can understand by the name itself, Combined Audiences is going to be a type where we can combine multiple audiences together to target a specific customized audience to whom you want to show your ads. This can be really useful when you want to narrow down the audience and cater to a specific kind who are more likely to do business with you. Let's see how we can do this on the platform. Once you're on the account, we can go inside the campaign, and now we can go to the Audiences section where we can edit the audience segment. And now here you will get the option for Combined Audiences. If you go to browse, you can see your combined audience segments, and here you can create a new combined segment. Now, let's say we are into a business where we want to sell Nike shoes, and I'm creating for Nike shoes specifically. What I'm thinking is, I want to target those people who are interested in shoes, we can say or sports and are also interested in buying online. So buying online, shoes. Here we are going to look at is sports as a category, people who are interested in sports. This is Affinity audience which I'm catering to, sports, let's say, basketball, all these which we are catering to. This is one audience for interested in sports and what we are going to do is we're going to combine. When you're using the and function, you can understand we're using and function to combine two audiences, there will be an overlap. People who are interested who are basketball fans or sports fans and they also go ahead and buy shoes online. Let's say, in market audience for shoes. So now the combination of these two is the audience I'm looking to target with my Nike shoe Ads. I hope you understand. Again, I'll repeat. So this is the combination of two types of audiences. One, people who are interested in sports baseball, hockey, base, basketball, and people who buy products online. So a combination of these overlap of audience which is available in both of these. That is what we are trying to create out here. This is how combined audiences work, where we can combine multiple audiences to cater to a very specific audience, which is overlapping them. Then we can target those audiences and show our ads to them. I hope this makes sense. I hope you understand now how combined audiences work and how they are different from the other audiences which we spoke earlier. 50. DISPLAY CAMPAIGN CREATION: Hi, guys. Welcome to the sessions. In this session, we'll see how we can create a display campaign inside our Google Ads account. Once we are inside the account, we can start building the campaign from the homepage. There are different ways you can go ahead and build out the campaign. One is option is obviously you can start from the overview page where you get the option to create a new campaign. Second is, you can go to plus Create button on the top right where you have the option to create a new campaign or else you can come to the campaign section here, and again, you get the option to create a new campaign. All the three options are absolutely fine. It will take you to lead to the same page so you can absolutely choose between the three. Let's start creating the campaign here. So now what we are going to build is a display campaign. So the first thing which we need to choose over here is going to be campaign objective. Okay? So the campaign objectives can be various types. So out of all of these, you can choose any of the campaign objectives. Ideally, for display campaigns, we choose a lot of sales, legion, website traffic, awareness and consideration. These are more relevant. Okay? So what we're going to look at is awareness and consideration. Now we are looking for reach because it is awareness. We want to create a lot of awareness to a broad audience. So we're going to look for reach specifically reaching to the maximum number of people showing our ads to them, this will be a display campaign because the campaign type is display which we are discussing right now. Now you start building out the campaign. Here you're going to give all the details regarding the campaign, like for example, locations. Locations, you have options wherein you can choose any type of locations, which can be a country you can also, let's say, you can do a state. You can do a city. You can also do Pincode all that is possible. Apart from that, you have advanced search as well where you can choose specific areas. If you want to do that, you can do that as well. Radius targeting is also possible. You can set a radius targeting for a specific area. In this particular manner. Apart from this, if you want to not show your ads in certain areas, you can select those as well and you have an option to exclude. Let's say we don't want to show it in New York City, so we can exclude. These are all customizations which we can do with locations, then language, you can choose your language of what your customers speak, you can choose that Then, uh, EU political ads. Google wants to confirm what kind of ads it is. You can just define that over here, yes or no. For now, we are saying, no, this is not a EU political ads. EU is European Union. Other than this, add rotation, add rotation, you want to keep it optimized. Most of the time, what we prefer to have is the best performing ads, which Google will automatically optimize and figure out based on performance, we'll push the best performing ads more often. Ad scheduling as well, you can do if you think that the business is search, which is going to run in specific timings, then you can schedule your ads. Otherwise, we tend to keep the setting as all day. Show on all devices. By default, our ads will show on all the devices, which is laptop, PC, mobile phone and tablets. If you want to set specific targeting, you can do that as well for devices. At scheduling, we just looked at that. Apart from this, you give a start date end date to the campaign as well, and then we can move forward. Here we can give the budget. Budget for the campaign, how much money are you willing to spend on this campaign on a per day basis, average amount of money. Then since this is going to be a branding campaign awareness campaign, so that's why the bidding type is viewable impressions, CPM bidding. Here you can set your CPM bid. How much money do you want to pay for every 1,000 times your ad is being shown? We set that then comes targeting. So this is where you do all your targeting, which we spoke about earlier in the previous videos. So here you can do audience targeting, Demographics targeting, keywords, topics, and placements. So like this, you can do your audience targeting. Let's say we're doing some Demographics as well in this way. Keywords, if you want to add topics targeting, we can select and placements as well if you want to target specific websites, YouTube channels we can do from here. Once you do your targetings then we are coming to the ad creation part. You can see this is going to be a responsive Display Ad image Ad in simple terms and we can build that out here. Starting off with the final URL. Here you can give your final RL business name and then we can add images There are various ways you can add the images, there is asset library if you already have some images from the past, which we can select can be used right here. Or else AI generated images can be done as well. From the website, you can just share your website URL and Google can pick images from there. If you have your images already ready, you can upload them or else you can make use of the free stock images which Google provides. Once you have your images selected, we save them, as you can see. Then logos. If you want to add a logo to the ad, we can do that also. Any videos if you may have, you can do that as well. And then comes the textual part of the image ad where we have to add headlines. We can add up to five headlines, one long headline. Then descriptions. Five descriptions, up to five descriptions we can give here. Once you do that, now our ad is ready, as you can see, you can preview the ads This is how it is going to look like. This is all on mobile devices, how the ad is going to look like for us. But if you switch to desktop also, you can see desktop Ads. In this particular manner, we can review our ads as well. Once we fill up all the things, then we can create the ad. This will be the whole process, how we can build out our ad, and then the campaign will go for a review. Let's fill in all the details once again. We're just filling in all the images. A, So now the ad is created. We can give a name to this as well. Let's look at the bidding part also. We had refreshed it, so we just need to fill in all the details once again. We just need to confirm it, okay? We just confirming it so that the campaign can go for a submission. So now the campaign will automatically go for a checking, wherein Google will check all the details of the campaign, like the ads which are created. Once it is approved by Google, then this campaign can go live. This is how we are going to build out our display campaign, as you can see, we have created a display campaign with our display ads. Let's have a look at it once again. This is the campaign Nike shoes campaign. You can see the campaign type is display. When we go inside the campaign, there is one ad group, and if you go inside the ad group, there is the ad which we have created. I hope this makes sense. I hope you understand now completely how display campaigns can be built out inside our Google Ad support. 51. What is Conversion Tracking & How to setup Conversion Tracking: Hi, guys. Welcome to this session. In this session, we're going to talk about Conversion Tracking. Conversion Tracking is a feature in Google Ads, with the help of which we can go ahead and track our conversions which are happening through our Google Ads advertising. So conversion is going to be an important metric which we are going to track on a regular basis because conversions is the actual sale which is happening on our website. When a user clicks on our ads and lands on our website or landing page and does business with us, that is what we call as conversions. Now, this can be a purchase happening on our website. It can be people filling up a form, signing up a newsletter or registering for a service particularly or subscribing to a channel. So when such desired actions are taken by a user on our website, we would like to record that as a conversion, and that is where Conversion Tracking feature comes into picture. With the help of this particular feature, we're able to track how many sales or leads did we generate through Google Ads. And that gives us an understanding of whether Google Ads is beneficial for our business or not. So in order to set up Conversion Tracking, there is a particular Google tag or a code which you get from the Google Ads account, which you need to paste on your website. So once you are on your Google Ads platform, you will get a Google Tag and an event Snippet code, which needs to be pasted on our website at the back end, and that is how we set up our Conversion Tracking. Once the Conversion Tracking has been set up successfully, and then onwards, whenever a user clicks on our ads and comes to our website and buys a product from us, it gets automatically recorded inside our Google Ads account. I hope this makes sense, and now you understand what is conversions and what is Conversion Tracking and how we set it up on our Google Ads platform. Thank you so much, guys, for listening into this. In the next video, we'll see how we can set up a website Conversion Tracking for our businesses. Thank you so much guys for listening. 52. Conversions On A Website: Hi, guys. Welcome to this session. In this session, we're going to see how we can set up website Conversion Tracking for our businesses. So once we log into our Google Ads account, from there, we're going to start the process. So in order to set up Conversion Tracking, what you need to do first is you have to define a conversion action. Conversion Action is a process by which you are giving information to Google where you define your conversion to Google and based on which, Google will share the Google Tag or the code with us. Once we get the code, we can paste that code on our website. So let's begin, guys. Once we are on the Google Ads platform, we can either go to goals, and in that, we can go to Conversions and summary to start the process, or we can go to this plus Create button option to create a conversion action. Both are going to be the same process. So let's say we are doing it from here, so now we are going to create a conversion action wherein there are four types. One is going to be website Conversion Tracking where we are setting it up on a website. The second is app Conversion Tracking where you are tracking conversions or app installs happening or conversion purchases happening inside an app or any actions happening in the app. Third is phone calls, which is phone call conversions where conversions are happening from calls from ads or calls to a number on the website or clicks on a number on a mobile website. And the last option is import, where we can import conversions from accounts outside the Google Ads, which can be Google Analytics or any other CRM tool like Salesforce. So let's see for now, we are going to look at website Conversion Tracking. So we select that, and then we can select we can provide our website domain. So here, you're going to provide your website domain in this particular manner. And then Google will scan it. So Google will scan it and then give you the steps of doing it. So one option is where we can do it through automatically by providing conversion goal, event type, and the website URL. This is one option. The other option is we can do it manually also by using code where we have to provide all the information regarding our conversion. So let's have a look at this where we can do it manually. So this is a form which we will have to fill. So the first is goal and action optimization. So where we have to define what is a conversion for our business. So Google gives you multiple options for that. So under sales category, you can use purchase, Attuca begin checkout, or subscribe. Under lead categories, you have all these options. And then under more categories, you also have the other options. So now you can select the option which best suits your business. Let's say I am a lead generating website and I want to track that. So then I can choose submit lead form. The second option is conversion action optimization options where we can set up primary action and secondary action. Primary action means this is going to be the primary conversion which is happening on our website. So in my case, for me, the primary action is where people fill up my form. So I'm going to choose that as primary action because that is also used for bidding optimization. Okay? Google is going to the bidding system will optimize this conversion for me in my business. The second reaction can be another type of conversion wherein we are tracking at two cards. We are tracking, let's say, checkout page. So all these are also another additional conversions which we track, which can become second reaction. These will not be optimized for bidding, as we can understand because they are not our main objective. Okay? So you can define primary and second reaction also over here. Once we do that, then we can give a name to our conversion. So let's say I'm giving this name right now, and then we can assign value. Value is any monetary value which we assign to our conversion. So when this conversion happen, what kind of monetary benefit do we get? What kind of revenue do we generate that we can define over here. In this, Google gives you three options. The first option is use the same value for each conversion, which basically is used when you are into a business of selling one type of product or service. Let's take an example. Let's say I'm into providing gym membership worth 1,000 rupees. So in my case, that's a flat fee which I charge for every membership, for every user. So in such a case, I'm going to use the first option and provide the value of my membership over here. How does it work is? In the next page, we will get the code and then we paste it on the website. So how it is going to track data is, it is going to count the number of memberships which we got in the coming months plus it is going to tell me how much revenue did I generate from those memberships. I will get a clear idea about the number of memberships generated, plus the revenue generated from them. The second option is use different values for each conversion. This is used when you're selling multiple products with different prices. This is used for ecommerce businesses. Let's say I'm selling a laptop for one acropis, I'm selling a mobile phone for 20,000, and I'm selling a book for 100. Then I use the second option. And here we will also get the code in the next page where coder, our web developer needs to add the prices of our products in the code and get it running in the account. And that will give us the same kind of output. It will tell us how many products were sold at what prices. So we'll get a clear picture of that. The other option is, if we are not able to add the prices of our products, we can give a default price over here, which can be a average order value. The third option is don't use a value, which is used when we are a lead generating business and we are not taking any revenue. We are not charging any money from our customers on the website. So in my case, where I'm doing a lead gen website, I can use don't use a Value. Then comes count. Count is we want to keep account of all the conversions which are happening. So in this again, there are two types, every and one. Every is used when you are ecommerce business and you want to keep account of every single purchase happening on your website. One is used when you are a lead gen business. You want to keep account of every unique lead, unique sign ups which are happening on your website. So then we use one. So in my case, I'm going to use one. So these are all the details which we fill up on this particular conversion action page, and we can save it. Once you save it, we can move to the next segment, which is going to be where we can get all the code so now you can see we're coming to the Google Tag part where there are three ways of setting up the code. The first is set up with a Google Tag. So if you understand coding, you have done it before, you have a background of doing coding. So you can do it yourself with the first option. You will get the code here when we click on setup and you take the code, go to your website back end and paste. So and the second option is wherein you can email the instructions to your webmaster, which is a case wherein you can send this code to your web developer who can do this job for us. So you can put the email ID of your poder and send it out to him or her. The third option is use Google Tag Manager. Google Tag Manager is going to be another step. If you understand what is Google Tag Manager and know how to use it, you can follow their steps to set up the port. So these are three different ways by which we can set up the code on the website. We just need to select any one of them. So let's say we are doing it ourselves. So now in Conversion Tracking setup, there are two codes we have to deal with. One is called Google Tag, which goes on every single page of the website. So I'll show you in the next page how it looks like. That's one. The second is event Snippet. This goes only in the thank you page of our website. So this also, we need to keep in mind, we have to paste this as well. So now what we are going to do is we're going to look at each of these one by one. So the first is Google Tag. So when you click on Setup, it is going to give us the access for the Google Tag code. So we can take the code from here or we can use the other steps provided by Google by which we can paste this code. So if you go to Show Instructions, there are two ways of doing it. One is install manually. So this is the code which you can copy. And then go to your website's back end and paste. This is one way. The other way is where you can do it without any code implementation. It is going to be a codless implementation. Google launched this recently to make it all the more simpler for people to set up the code who are not so tech savvy. So you can use this option as well, and very easily by following the steps, you can do it. So in this case, we are going to Google will give you different steps for different CMS tools which you are using content management systems you are using. So a lot of time people build their websites on WIX, Wordpress, Squarespace, Duda, DrupL, there are Shopifi. So there are different platforms on which websites can be built. So for all of them, Google has given different different steps. So wherever you have built your website on whichever platform out of these, you can select your platform and you can follow their steps. So let's have a look at this. In my case, my website is built out on WIX Let me show you. So these are the steps which Google is giving me to follow on my WIC account to set up the code. Now if I edit this, I get the other platforms options over here, so I can select from here and choose other platform steps as well. Let's say my website is built out on Shopify. So if I choose Shopify now, these are the steps for Shopify to follow. So like this, you can choose your platform and move forward with that. So let's see this. So what they are asking me to do is first copy this tag ID and then go to my Wix account and go in marketing SEO, go to Marketing Integrations, and in there, go to Google Ads and click on Connect. Okay? So let's do this. So I'm going to go into my Wix account. This is my WIX dashboard, and I'm going to follow the steps as told. So they have asked me to go to Marketing and SEO. In-Market and SO, I'll go to Marketing Integrations. In marketing integration, they said, go to Google Ads and click on Connect. So this is Google Ads Conversions. I'll click on Connect and add the Google Google Ads tag. So they have asked us to now paste the tag ID which I copied without AW. So I'll just do that and we're going to save it. The moment you save, it says, You connected Google Ads Conversions to your site. Let's check this guys on the website. So this is my website which I built on WIX, so I'm going to just refresh my website. And now there is a Google Ads code, Chrome extension which we can make use of, which helps us to test how if the code has been pasted properly or not. So this Chrome extension shows us whether the code was pasted. So now you can see the global side tag, the Google tag has been pasted. This is the same number which we had copied in the steps given to us. So now the first step is done. We have set up the Google Tag over here, we come back. And now what we need is the second code. The second code is here, event Slippet. So we're going to copy this and again, go back. Now, the event slippet has to go on the thank you page of our website only because that is what is going to track our conversions. So I'm going to go to the thank you page of my website, and that is where we need to paste. So let's see my thank you page first. So if you look at my website and we come to the bottom of the page, I have a form over here. So if I go ahead and just do a test form fill up just to show you the thank you page, this is my Thank you page. So this is where the code needs to be pasted. So let's go back to my websites back end, and I can go to my settings where I can go to my advanced settings, custom code. And this is where I'm going to add the Events nippet code. You can see this is the code we have tasted now here. Okay. And this needs to be applied only to the thank you page. So I'm going to move it from all pages to choose specific pages, and I'm going to choose thank you. This is my thank you page, and I will apply. I'll just refresh this so that it takes that into consideration, and we will go back to our thank you page to refresh that also. To see for ourselves whether it's working or not. Now when we test the chrome extension and we see here, what we get to see is out here, the Conversion Tracking code is showing up over here. In this particular manner, you will be able to set up the code for your website through WIX. I hope this makes sense, and now you understand how the Conversion Tracking setup happens on Wix. Similar will be the processes for WordPress as well, for Shopify as well. I hope this makes sense, and now you know the complete process, how website Conversion Tracking gets implemented on our account. Thank you so much, guys, for listening into this session, and I will see you in the next video. 53. Conversions On An App: Hi, guys. Welcome to this sessions. In this session, we'll look at how we can set up our app Conversion Tracking. So App Conversion Tracking can be really useful when you want to measure app engagement. You want to check how many in app purchases have happened, how many app downloads happened. You want to track that as well in your Google Ads account. Then for that, we have to set up our app Conversion Tracking. So let's have a look at this. For this, we're going to go to the goal section where under conversions, we're going to go to summary and here we are going to create a new conversion action. This new conversion action is going to be about the apps conversions happening on an app. Okay? So this is the option which we need to select where it is going to do it for us. Okay? So we need to edit the data sources. And here we can select Google Play. Okay? We can Google Play or third party App Analytics. And here you can attach your app specifically. Okay? So over here, in this particular manner, the moment you type the name, the apps names will come up right here and you can select it from here and you can attach it in this manner. And then we can save it. And now you need to define the conversion action as well. So what exactly are we planning to do here? So when we are saying that it can be purchases which are happening inside the app, or it can be for downloads. So let's say this is one for downloads. We want to create a conversion. Whenever somebody downloads our app, that will be defined as a conversion. And we can select data sources from here. And then we can fill up all the details. Let's look at the other one as well. Um, in this particular manner, we have created it for purchase, and then we need to also link our Google Play developer account because this is going to be an app which is registered on Google Play. Your Google Play account needs to be linked with your Google Ads account, which is a developer account, and then the phone the App Conversion Tracking will start working. I hope this makes sense. I hope you understand now how we are setting up specifically the app Conversion Tracking for us for tracking app downloads for in app purchases for app engagement. 54. Conversions From Phone Calls: Hi, guys. Welcome to this session. In this session, we'll see how we can create a phone call conversions inside our Google Ads account. Now, phone call conversions are the ones wherein we're receiving calls from businesses, people clicking on a phone number, on our website. All those can also be tracked as a phone call conversions, which we can do, and that helps us to understand what kind of sales or revenue are we generating through our phone calls which we receive from our customers. For this, we can go to goals and in conversions summary, we are going to create a new conversion action. Now this conversion action is going to be for phone calls specifically, you can see conversions from phone calls. Where we can get the phone call conversions from ads, website visits or uploads. These are three options which we get. Now here you can decide. There are various conversion actions from which we can select. Right now, let's say we're looking for phone call lead where someone calls our business and expresses an interest in our offering. So we can create a conversion action. So let's say we're doing it for calls from ads specifically. So we can choose that, and then we can go ahead and create this particular one. So this will be a phone call conversion action which we have created specifically from phone call leads. Okay? In the same manner, you can do it for the other option as well, which we saw. So let's see that as well. Again, we are going to choose conversions from phone calls, and it is going to be, let's say, phone call lead, and now it is from calls from website visits. So this is a case when someone calls a number from shown on our website. Okay? So then in that case, we have to mention the number as well. And we can also enter the phone number people see currently on the website. Be sure to enter it correctly as it appears on the site. This is what it will verify. That is why it becomes extremely important for us to verify that and then use this particular event and create the conversion action. This is how phone call conversions can be useful. Here you can see with respect to phone call conversion second option because it's on website, there will be a code setup. There is a Google tag which will be given by Google, which you can set up. The Google Tag needs to be taken from here and pasted at the back end of our website. I hope this makes sense. I hope you understand now how phone call conversions can be useful. So these are the phone call conversions which we have created, one for ads and one for the website. Thank you so much, guys, for listening to this, and I will see you in the next video. 55. Conversions Offline: Hi, guys. Welcome to this session. In this session, we'll see how we can set up offline conversions as well inside our Google Ads account. Offline conversions is a scenario wherein the conversion is happening outside of the Internet, which is in the offline world. Now how you can track that as well, bring it inside your Google Ads account and attribute for it. That's the idea of phone call conversions. A lot of times there are B to B businesses where we are generating leads on the website, which is trackable. But then once the lead is generated and then a business is being set up with the lead, that is all happening in the offline world and that can be considered as an offline conversion. Now, that also you would like to attribute to your Google Ads campaigns because the Google Ads campaign has gone ahead and and advertised for it and you spent money on that. You would like to track such conversions also. Let's see this how we can set up offline conversions. For this, again, we go to goals where we can go to Conversions summary. Here, we are going to create a new conversion action. Now, this time, the new conversion action is going to be about convergence offline. Convergence outside of the Internet measured by connecting our data in a CRM. So a lot of CRM tools are available where you can collect all the leads information and import it inside your Google Ads account. Okay? So here you can edit your data sources. And you have two options. One is you can connect your data source. Now, these are all the places. So it can be on Salesforce, Google Sheets, Shopify, Hubspot, Zoho CRM. Wherever is your leads data, you can just select that option and connect it, and then you can go ahead with that. And set up your particular offline conversion. Whatever conversions are happening, that should be available in any of these platforms, which you have used as a CRM tool, and then that can be linked inside Google Ads to attribute for it. Let's say we are doing it for Google Sheets and you can say direct connection, or it can be a third party integration through ZAPR as well. So if you're using a ZPA tool where you're integrating multiple apps together, and you have a ZAPR account where all the workflow has been set up, then you choose the second option. Okay. So then you sign into your ZAPR and then you authorize it, and then the connection can be built. But if it's a direct connection, we can use the first option, and then you can allow the customer data to flow, right? So here what you want is you want to receive the customer data from a third party tool like Google Sheets into your Google Ads, so we need to get that consent. So you take that consent, and then we can say done. And then we can save it. Okay, so now you define the conversion action. So whether it's sale, purchase, whatever it is, Okay, converted lead, you can choose that, and then you can choose because it is on Google Sheets. Okay. Now, here you have to follow the complete process of linking that Google Sheet, okay? By signing into the account, all of that has to be done, and then the data can flow in into our Google Ads and you will be able to see those particular conversions in this particular manner. I hope this makes sense. I hope you understand now how we are setting up our offline conversions, which can be really useful in a lot of offline businesses which are there and who have started using Google Ads and they would like to track their sales in their Google Ads account. 56. Create New Chart: Hi, guys. Welcome to this session. In this session, we'll look at another feature which is added on the conversion section, which is Create New Chart. Once we're in the convergence section, you can also find a Create New chart option, which primarily helps you to add metrics specifically. So you can add metrics if you're tracking metrics like purchases, phone call leads, downloads, whichever conversion action you have created so far. So based on whatever conversion actions you have created so far, you can build a chart as well of it right here, you can give it a name and you can select your main metric marketing objective and create that. This would really help you to see an overall status of what is happening with your conversion actions, specifically, how has been your data reporting becomes much more easier. Rather than going through each of them one by one, we can look at the chart right here with the three different goals which we have set and he'll tell us exactly the numbers. This way, the summary of the whole data will be right in front of us very quickly. You can also make use of it. You can edit the chart later on as well. Or if you don't want, you can remove. Okay. That's the idea of create new chart feature, which recently has been added to the conversion section of our Google Ads account. 57. Value Rules: Hi, guys. Welcome to the sessions. In this session, we'll see how we can make use of the value rules feature, which we get to see inside the conversion action section. So once you're inside the Google Ads account and you're in the conversion section, you also have a feature called value rules. Value rules can be useful when you're using maximized conversion value and you're optimizing for revenue. So here, what you can do is you can set certain rules, specific to location and devices, wherein you can increase or decrease, you can go ahead and add a multiplier, possibly to your conversion values. This can be useful in a practical scenario. Let's say you have a specific business, we're seeing that you're seeing more traction from mobile devices from a specific location, let's say, New York. Okay. So in such cases, what you would like to do is you would like to target New York on mobile devices specifically and increase your conversion values for that, which basically means increasing the pricing of your product for that location for that device. So that way, you can optimize your revenue. You can generate better revenue because these locations have shown more traction, more interest from our customers. So that is what we can do here with the help of creating a conversion value rule. So let's see this. So here, the first two conditions which we have to add. So let's say this is for a specific device. So mobile devices, we are saying for mobile devices and the location. So let's say we are saying New York city. Now the operator. You want to add or you want to add a multiplier, you can choose to do so. We can multiply, let's say, whatever is your conversion value, we can multiply that by let's say five. Five times more is the conversion value. You want to charge when a user from New York City is searching for your product on a mobile device. That's the idea of a conversion value rule which we are selecting here. I hope this makes sense. I hope you understand how conversion rules can be really useful because this will help you to optimize your revenue based on the reaction you're getting from users from a specific location on a specific device. 58. Custom Variables: Hi, guys. Welcome to this session. In this session, we'll talk about custom variables option, which we get to see in the convergence section of our Google Ads account. So when you are in conversions action, here you can also find custom variables. So custom variables are going to be variables which you can customize to get more detailed information about your conversions which you're tracking. So before you start tracking your conversions, you can define certain custom variables over here. Okay? So which will give you more insights, more information about the type of conversions which you're tracking through Google Ads. So this is where you can name the custom variable. Let's say you want to define the custom variable as you are into a business of selling books. This is how it is going to look like. The tag string is basically, this is the custom variable which will be used in your tag. From there, we can pull the data and it will give you more insights about what kind of conversions it is, and that will give you insight about what kind of products are selling more, what is not selling more. So that way you can make use of custom variables. These can be added, created, and then you can set it up inside your conversion tracking. So that way, you will be able to get better detailed insights about various products getting sold so that you can optimize your performance. Products which are getting sold more, you can focus on those and try to advertise them more versus the others. So that's the plus point of custom variables, which can give you detailed insight about your conversions data which you are generating through Google Lands. 59. Settings & Uploads: Hi, guys. Welcome to this sessions. In this session, we'll see and look at how we can make use of settings and upload section which we get to see inside our conversion actions section of our Google Ads account. So once you're into your Google Ads, you can also go to settings. So settings is going to be conversion tracking settings which we can do here, like, for example, call conversion action. So you want to select a default conversion action to track your conversions. If you want to do that, we can do it from here specifically. Customer data terms. This can be useful for enhanced conversion setup. So the policy specifically, which you can accept from here, customer data terms. Enhanced conversion tracking for leads which you can turn on, which we can do. If you are into a lead gen business, you can select your Google tag and then you can save that. Enhanced conversions through Google Tag specifically, which we can do here right now, which you can say from here as well. There's also engaged view conversions, which is primarily useful for non skippable video ad format, so you can include that. And then there is also the app attribution sharing. If you want to set it up as well, we can select that from here. So these are all the settings which you get in conversions. Other than this, there is uploads. Uploads is primarily useful when you want to upload conversion data from outside into your Google Ads. So here you can come and you can upload conversions using spreadsheets if you want to do that, or through a file which you have or SGTPS or SFTP, which we can select. This is primarily useful for offline conversions we spoke about when you have offline conversion data, and that needs to be attributed to your Google Ads account. Then we can make use of uploads. I hope this makes sense. I hope to understand both these sections which we get to use inside our conversion section of our Google Lance account. 60. Measurement - Attribution: Hi, guys. Welcome to this session. In this session, we're going to talk about measurement attribution, which we can use in our Google Ads platform. So attribution models are going to be different types of models which we can use, which also goes ahead and analyzes the conversion data. So what it does is it looks at a user's journey from the beginning of the first ad interaction till the last ad interaction before which a conversion happens. So this analyzes the complete user's journey to understand why the conversion happened and based on which it attributes the credit of the conversion to a particular ad interaction. So you will be able to analyze this whole analysis of the conversion data in the attribution section. To access this guys, we can go to the goal section where we can go to measurement, and under measurement, you have attribution. So this is where the data will be shown to us. So currently, the attribution models which we can use in Google Ads is going to be last click and data driven. Last click attribution model means, wherein Google says that the complete credit of the conversion should be given to the last ad interaction which user had because that is what led to the conversion after it. So that is a last click attribution model. And then there is data driven attribution model as well, wherein the Google algorithm looks at our conversions data and understands how to attribute the credit of the conversion based on the various user interactions which has happened with our ads. So here you will be able to see the path analysis, device analysis data of our conversions which has come in. Also, you can see the breakup of our conversions by devices out here. Top assisting campaigns will be shown up out here. You can see the conversion path as well that how did the conversion happened from which devices, which campaigns Google went from one campaign to the other and through which ads the conversions came in. The path metrics will also be shown to us wherein we can see the days to conversion from last interaction, how many conversions came from there and so on and so forth. Assisted conversions can also give us some information about which were the assisted conversions or the assisted a interactions which led to the main conversion. Other than that, we also get to see model comparison wherein you can compare the last click attribution model with data driven attribution model out here and see which one works better for your business. Then the last is switch to data driven attribution, wherein Google wants us to use data driven attribution because it's algorithm based, and it is much more accurate in telling us which ad interactions really contributed to all our conversions. So these are all the kind of data which we will get to see in the attribution section in the measurements column, guys. I hope this makes sense, and you now understand how to make use of this information. Thank you so much, guys, for listening into this session, and I will see you in the next video. 61. Remarketing Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about remarketing. Remarketing is a strategy which we can use over here in Google Ads as well, in which we can follow our users who come to our website, they check out our products, and they don't purchase anything and leave. In such a situation, we can run remarketing ads to follow these people on other websites which they go to, and we try to show them our ads, to entice them and influence them to click on our ads and come back to our website and do business with us. That's the basic concept of remarketing, which we can do out here. Remarketing turns out to be quite a strong marketing strategy because we are trying to show our ads to people who had shown interest in our business in our website by coming to our website and checking out our products. So with remarketing, a lot of businesses generate a huge amount of revenue as well. Almost, you can say, the Ecommerce businesses generate approximately 30% of their revenue from remarketing ads. Now, in order to set up remarketing, there is going to be a Google tag, which Google provides us with which we take from the Google Ads account, and we paste it at the back end of our website on all the pages where we expect people to come and check out our products and services. This code is able to capture the IP address or the cookie of the user who comes to our website. So once we capture the IP address or the cookie, we are able to link this to our remarketing ad so that the ad can follow these people on other websites which they go. Now, one more thing which we need to understand with remarketing is we can only follow users on websites which are within the Google Network. We will not be able to follow them on other websites which they go to. Let's say if they go to a website which is LinkedIn or Facebook or Instagram, then these ads will not work over there. So remarketing is going to only work within the Google Network websites. Another part is, it is not going to be a case that once we start collecting IP addresses and we collected, let's say, a few IP addresses, the ad will start following them. We have to collect a significant amount of IP addresses only then the campaign will start running. So if we are running remarketing in the search network, then we require a minimum thousand IP addresses collected. And if we are doing remarketing in the display network, then we require a minimum of 100 IP addresses. And that is how we can run our remarketing campaigns on the website. I hope this makes sense, and now you understand what is remarketing and how we can set it up. In the coming videos, we'll talk about how we can create a remarketing list or an audience manager, and then we'll see the complete process of how we can set up a remarketing campaign. Thank you so much, guys, for listening into this session, and let's go to the next video and watch the other remaining part of it. Thank you so much, guys. 62. Audience Manager: Hi, guys. Welcome to this session. In this session, we're going to talk about the audience manager. Like you spoke in the previous video, in order to create a remarketing campaign, what we require is to first build out a remarketing list where we are going to collect all the IP addresses or cookies of people who visit our website and don't do business with us. So that is possible through audience manager wise. So in audience manager, we will create a remarketing list which will generate the code for us, and then we are going to paste the code on the website, and that is how we can go ahead and build out the remarketing list for collecting all the IP addresses. And then we will move forward to link this remarketing list with our remarketing campaign. So let's see this guys. So once we are inside the account, we can go to Audience Manager through tools, and in tools, we'll go to shared library and where we can find audience manager here. So from here, we can create a remarketing list, guys. With this plus button, as you can see, it says create remarketing list. We're going to do it for website visitors, people who visit our website and don't purchase or do business with us. So it is going to be a very similar process just like conversion tracking, where we have to fill up a form and that will generate the code for us. So here we can go ahead and give a name to this. Let's say I am into a business of selling Mac laptops, and I want to follow those people who check out my Mac laptops but don't purchase and leave. I'm giving it a name in that particular manner. Then Google is asking, what who will be the segment members? Means what kind of users I want to track. So I'm selecting visitors of the web pages. Means people who are visiting my McPage of my website, I want to follow them. Then comes action. In action, we can refine the action and we can talk about we want webpage visit to happen on specific page URLs. So here you can give your page URL. So in my case, I will give the page URL of my MAC page. In this manner. And then I can create this segment. So now I'm creating a remarketing list specifically for the MAC page URL, where people come and check out my MAC laptops. And this particular segment will only collect IP addresses or cookies or people visiting my MAC page. And this will then be linked to a campaign with a remarketing ad. So now we have created the segment So this is the segment we have created guys, which will start collecting IP addresses or cookies of users for the Mac page. If we go inside, we can see the details of it as well out here, okay? And now, if I want the code of it, I can go to your data sources where I will find a Google Ads tag. So this is the Google Ads tag, which we need to paste at the back end, which will do the job for us. So if you go to the details of it, we can go to the age setup instructions and tag board. And this is where you will get three different ways again to paste the code. This is exactly same as the conversion tracking setup we had done in the previous videos which we saw. So here, if you go to install the tag yourself, you can do it yourself, so Google will give you the code. This is the exact same code, guys, which we used in conversion tracking. So if you have set up your conversion tracking and this code has already been pasted on your website, you don't have to repeat this process again. You just need to create the remarketing list which we did and link it to the campaign. If conversion tracking setup is not yet done, then this code needs to be pasted on our website. So once you have this code pasted on the website, all we have to do is link our remarketing list with the campaign which we build up. In this way, guys, we use the audience manager to create a remarketing list for our business, which is then used for following people who come to our website and don't do business with us. I hope this makes sense, and now you understand how to make use of the audience manager to build a remarketing list for us. Thank you so much, guys, for listening into this session, and I will see you in the next video. 63. REMARKETING CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we'll see how we will now create a remarketing campaign for our business. So we source until now that how we can build a remarketing list, which we can now link to a remarketing campaign. Now, this can be a display campaign or a search campaign where we can link it so that we can target these specific users with our search or display ads. So let's begin, guys. So what we're going to do first is we will see how we can create a display remarketing campaign and then a search remarketing campaign. Also, we will see how you can link a remarketing list to an existing campaigns in your account. What we're going to see first is creating a display remarketing. Now remarketing is usually done for sales purposes, so we can choose sales as our campaign objective. Here we are going to choose specifically display campaign and we can give our campaign URL out here. And we can say remarket as the campaign name. The process remains the same, exactly the same, how we had seen earlier also how we build a display campaign. The only difference is now here we're going to link the remarketing list. That is crucial to pay attention to. Here we are filling up all the details like location targeting, language targeting, and then the EU political ads, all these information, which we fill in, then we can give our daily budget. We can set the bidding as maximize conversions and now in targeting, this is where you are going to link the remarketing list with this campaign. As you can understand, remarketing is about following audiences, following people who visit our website and don't do business with us and leave. That will fall under audience segments only. So look into audience segments, and here we can go to browse where you can see how they have interacted with your business. So this is what we are looking for. This is where you will find and you can come here to website visitors, people who visited our website. In the previous video, you saw how we had created a remarketing list over there. So that will show up right here in this manner. And all you need to do is select it. So here we are linking this remarketing list with this campaign which we are building. So now the linking is done right here. Rest of the part remains the same, where we have to build out our image ad, if it's a display campaign or a textual ad for a search campaign and continue further with that. I hope this makes sense. I hope you understand now how we are building out a display remarketing campaign. In the same manner, follow the same process when you're building a search remarketing campaign. So what we are going to do is we will be building a search campaign, like a normal process, choosing the campaign objective as sales and campaign type is search. We can say remarket and fill in all the details. This is for conversions. Let's say we're focusing only on the Google search partners, we're setting up the location targeting, language, all that is same. Now here, you see audience segments. This is where you can link your remarketing list once again. So you go to browse how they have interacted with your business and you can see the remarketing list showing up here again. So the same remarketing list now linking it to this search campaign. So how this is practically going to work is these particular users when they visit our website and they don't purchase anything, if somebody goes after visiting our website, if they go to Google, then we can follow them on Google Search and show them a textual ad over there. But after visiting our website, if they go to any display network website, then our display campaign ad will follow them over there. That's the idea of building a search and a display remarketing campaign. That's it, and now you can just follow the whole process of building out your search campaign by providing your At Brook keyword and adds details and build out the campaign. This is one option where we have seen that we are creating a remarketing campaign, a new remarketing campaign altogether. But now, let's say what you want to do is you want to use the same the remarketing list which you've created on the existing campaigns. That also is pretty simple, straightforward. You just need to go to the specific campaign, let's say it's a display campaign and we will go to the audiences section. Where we can edit the audience segments here in browse, we can go to how they have interacted with your business, website visitors and select it. What we are doing is the remarketing list which we created, we are linking it to the current current campaign, the campaign which is already created running in the account. We are not building a new campaign altogether. That also is a possibility which you can absolutely use. I hope this makes sense. I hope people to understand now how we are making use of this. So here we can create that. Same thing. You can also do with a search campaign. If you have a search campaign already running in the account, let's have a look at that. Like this one. You want to link a remarketing list to this campaign, just go inside the campaign in audiences we can go to browse how they have interacted with your business, website visitors and we select. So you can see that has been linked to the search campaign as well. This is how we can build different types of remarketing campaigns inside our Google Ads account. I hope this makes sense. I hope you understand clearly now how remarketing campaigns can be built out for search or the display network. 64. App Users: Hi, guys. Welcome to this sessions. In this session, we'll see how we can set up appre Marketing, which we can use in our Google Ads account. So App remarketing is a concept wherein people who have downloaded your app, obviously for doing business purposes, but they are not taking any action in the app. They're not purchasing the products, they're not checking out the features inside the app. So in such cases, we can again follow them with our remarketing ads on search or display. So that is what we do here with AppRmrketing, which will collect data of such users who have installed our app downloaded our app, but are not using it now. Okay? So in such cases, how we can do that is we can go to tools in shared Library Audience Manager. And here we're going to create it for app users. We're going to create a remarketing list for app users. We can give it a name, and now we can choose the customer type, let's say, all customers. Now, this is where what you have to do is you have to go ahead and link your app to Google Ads, for which you'll have to open up your Firebase account and link your Firebase account with Google Ads specifically to create this specific AppRmrketing list. Once you have this Apremrketing list accounts linked, then the remarketing list can be created and which we can link to any of these search or display campaigns like we saw in the previous videos. That is how AppRmrketing happens where we are able to follow these users who have downloaded our apps but are not taking any actions going forward. Hope this makes sense. I hope you understand now how app remarketing can be done through Google Ads. 65. Youtube Remarketing: Hi, guys. Welcome to the sessions. In this session, we'll see how we can make use of YouTube remarketing. YouTube remarketing is a scenario wherein people come and let's say you have a specific YouTube channel where you talk about your products and services, and people have been watching those videos. But after watching your videos, they don't visit your website to do business with you. So in such cases, we can set up YouTube remarketing, wherein people who are visiting our YouTube channel, watching our videos, their data we can collect, and then we can link it to our search or display campaigns to follow them with their respective ads. So let's see how we can do this. So for this, again, we come to tools under shared library, we can go to audience manager. And here we can go to YouTube users, people who interacted with your YouTube channel or videos. So here we can give it a name. Let's say YouTube viewers. And now we can select the customer type, let's say all customers. And here you have to link your YouTube channel. We can search for your YouTube channel and link it and follow the simple process once your YouTube is linked, in this particular manner, now you can set up define the actions. So you want to create a remarketing list for people who are viewing any video or certain videos, any video as ads, certain videos as ads. So you can have a lot of things which we can do. Whichever action you want to choose from this drop down, you can choose. Okay? So let's say people who are subscribing to the channel or visiting the channel page or liking any video or any video in the playlist. So we are saying, let's say, people who are viewing any video, okay, we would like to create a remarketing list of those users. So now this is going to be your YouTube remarketing remarketing list which we have created now. And now we can follow them. We can link this either to a search campaign or a display campaign or a video campaign and follow them with their respective address. I hope this makes sense. I hope people to understand how this particular remarketing list users are different because this is getting collected from your YouTube channel interaction, your videos interaction with your customers. 66. Customer List: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the customer list feature, which we get in the marketing and audience manager section. Customer list is primarily a scenario wherein, let's say you have an ecommerce business and you're using Google Ads, obviously you will have a lot of customer data like their name, email address, phone number, details. Now, this data which you have collected over a period of time, because people must have opened accounts on your website and they started doing business with you, bought your products. So now you have a huge amount of data about your customer's personal information. This we can upload at the back end in customer list, which can be then linked to a search or a display campaign. And whenever these users are logged into the Google network with their email IDs, the ads can be targeted to them. We can show them our search or display ads. That's the basic concept of customer list, which we can use as well. So let's have a look at this. For this, we can create the customer list from the tool section under shared library audience manager. And here we can go to customer list list of customer data that you have collected. So this is your own data. This is not a data provided by Google, but this is your data coming from your own website based on the customer's interactions with you. Okay? So here, you can go ahead and upload a file manually. So there are different ways you can connect the data source. You can collect the data source, and then you upload it from here specifically. Let's say we are skipping it for now and you create a list, a specific customer list. Is for, let's say, all customers, the membership duration period. So membership duration is the time period for which this data stays with you. So the maximum duration is 540 days for which the data will stay with you, after which it will get erased. Okay? So till that time, you can use this data to remarket. You can target this particular users with your remarketing ads. Okay? So you can decide, usually we keep the membership duration period is, let's say, 30 days, and then we can set up a customer list. So now you can see the customer list has been created. We need to set it up properly because we need the data source from here. You can set up from here, the data source can be connected, and then we can move forward with that. I hope this makes sense. I hope you understand now customer list how that can be useful. This is really powerful because these are people who have actually been to your website, done business with you, so there are more chances of them converting and reciprocating to your ads. Totally makes sense. Major mostly an ecommerce business can really benefit by using their customer data in this particular feature. 67. Custom Combinations: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the custom combination feature, which we get to see inside Google Azaca. Custom combination is going to be a feature by which what you can do is you can now combine multiple remarketing lists. Till now, we saw how different types of remarketing lists can be created. But now imagine a scenario where you can also do a combination of remarketing lists. I'll give you a simple example. Let's say we have a website where we're selling multiple products. There is Product A, product B, and product C. Now for each of them, you have created a specific remarketing list. People who are checking out only product A, you have a remarketing list for that. People who are checking out product B, you have a remarketing list for that and so on and so forth. But imagine a specific users who are checking out all the three products. So that should also be considered as a remarketing list, right? That is where custom combination comes into picture. You can combine different remarketing lists together to create a combination of remarketing lists for users who will be available in common between those remarketing lists which we are combining. So that's the idea. So let's see this. For this, you can go to Audience Manager in Shared Library, and then the last option is going to be custom combination, a list created from multiple existing remarketing lists. So we can name it like this. You can give a customer type, let's say all customers, and now we are three options. You can create various types of combinations. You can see they're using the O and the and function, so you understand how it works. With the and function, it will be an overlap of audiences which we will be targeting or will not be an overlap. That is how you can create combinations. Let's say we are going to choose website visitors and there are YouTube users as well. Audiences who are website visitors, people who are visiting the website, and they are also visiting the YouTube channel and watching videos. Those people specifically, we are going to target. If you want, you can create further combinations. Customer list. So now we are considering an audience which is available in the customer list, plus this particular audience visits the website, plus this person, this particular audience visits the YouTube channel. So then that is a remarketing list which we are creating, which we want to target. So this is called custom combination, where we have combined multiple remarketing lists together to come up with a new another category of remarketing list where we want to collect these particular users. I hope this makes sense. I hope you understand now how custom combination can be used. 68. Google Analytics: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of Google Analytics Remarketing as well in our Google AzacAd. The basic concept which we are trying to do over here is that through Google Analytics, as you understand, it is able to record data store data about users who are interacting with our website. There also we're collecting a lot of users data based on the kind way they interact with the website, the sections they visit, the amount of time they spend on our website. Analytics is also and storing a lot of user data, that data we try to use here. What we do is we link remarketing we link our Google Analytics with our Google Ads account, and now we're able to create a remarketing list for the Google Analytics data which we have collected. Okay. And now we can link that to a campaign and run ads on that. Okay? So that's the basic concept. We are trying to make use of analytics data, audience data to create a remarketing list out of it, and then linking it to a campaign to target them with our ads. So here again, under shared library, audience manager, you have Google Analytics. So the first thing which you have to do is you have to link your Google Analytics property If you don't have the access, then we can send the request and do that. Once the Analytics property is linked with Google Ads, then this remarketing list can be created, and then once it is created, it can be used or linked to any search display campaigns where we can target those users with our respective ads. I hope this makes sense. I understand. This is a different type of audience which we have been able to accumulate over a period of time through analytics platform, and that is what we are trying to utilize here showing them by linking it through a remarketing list and building a remarketing campaign around it. 69. Youtube Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the YouTube advertising, which we can do on the Google Ads platform. So YouTube turns out to be a very big video sharing website which was formed in 2005, and it got acquired by Google in 2006. So as we understand that YouTube is the second largest search engine or a video search engine in the world. So because of which, it gets a huge amount of traffic to its platform on a regular basis. Huge amount of people, we can say like 2 billion people monthly users it gets since 2020, and that is ever growing. So huge amount of customers come to YouTube on a regular basis to watch video content on this platform. And that is why it becomes a great platform for marketing purposes as well. We can run a lot of different types of video ads and show it to our users, customers over here and try to generate lead, sales, conversions from it. Over the period of time, the advertising budgets on video campaigns have also grown on a drastic way because of the kind of returns which people businesses have seen through it, because here, the user engagement is higher and we are able to showcase our products and services in a much more effective manner. So when we look at creating video campaigns, YouTube video campaigns on the Google Ads platform, there are some prerequisites or requirements which we need to be fulfilling. So the first is, you need to have a YouTube account or a channel because of the reason that here, we will be uploading video from the YouTube channel only. So when we start building out the video campaigns and we come to the ad creation section, Google will ask us to provide the YouTube URL of the video ad. So because of which, you need to have a channel already in place on which you have already uploaded your video ad so that we can use the YouTube URL of it in the ad creation process. So also, we would need to link our channel with our Google Ad so that we are able to seamlessly create different types of campaigns on this Google Ads plat. Now, in video campaigns specifically, there are different types of video ad formats which we will be able to create out here. So there are four major types of video ad formats which we can create here. The first one is the Sipable in Streamad. Let's have a look at this guys. So when we go on Google, must have seen these ads earlier also. These ads come in before a video content starts while the video content is going on or at the end of the video content with a Skipad option. This is what we are referring to as a skippable in Stream ad, which we can create on the Google Ads platform and run in the video campaigns. It also appears outside the video content as well outside the YouTube platform on other video content websites. That's the first one, guys. The second one which we can create here is a non skippable in Stream ad, which is a 15 seconds non skippable ad, which is also possible, which is going to be ad format, which is primarily used only for branding and awareness creation. So when we are a new company and we want people to know about our business, that is when we can run such an ad, and it appears on YouTube and outside YouTube as well on other video content websites. Does not come with a skipad option. It is only going to be up to 15 seconds, and it appears before the video content starts while the video content is going on or at the end of it. So that's the other type which we can create here. The third type is going to be in feed ads or what we also used to call it as Video discovery ad. These ads you must have seen, they appear on the search page of YouTube in this particular manner. When we are searching for any videos on YouTube, they will appear on the search page on the top of the page where half of it is video and half of it is text. So Google has taken the video and the text, and they put it together and they call it in feed ad. When you click on the video part, it opens in the new tab and runs the video ad. If you click on the text part of it, that takes you to the website. This ad format is primarily used for product and brand consideration. This is the second phase of campaigns which we run wherein we want to show our ads to people where we want them to try out try out our product, consider buying from us or checking out our website. You will find such an ad appearing on the search page of YouTube and also on the watch page of YouTube. When you are watching any videos on the top right corner in this manner, the ad can come. So that's going to be our in feed ad. And then the last one which we get to create here on the Google Ads platform is the bumper ad, also. These are going to be 6 seconds non skippable ads. Which are again, used only for branding and awareness creation. You can run them for launching new products for a new brand, which is starting in the market. Okay. And this ad appears on YouTube before any video content starts while the video content is going on or at the end of it. It can also appear outside YouTube as well on other video content websites. The sole purpose of this ad is primarily to drive a lot of branding awareness for the business. So these are the four major types of ad formats which we will be able to create inside the Google Ads platform. In the coming videos, I will show you how each of these can be built out into a separate individual campaign, and we'll go through that whole process in a practical manner. I hope this makes sense, and now you understand the YouTube advertising, which we can do on Google. Thank you so much, guys, for listening into this session, and I will see you in the next video. 70. YOUTUBE INSTREAM AD CAMPAIGN CREATION: Hi, guys. Welcome to the sessions. In this session, we'll see how we can create a In Stream ad campaign inside the Google Ands account. This is going to be a video campaign which we are planning to build out here. For this, again, we follow the same process where we start building a new campaign altogether. Now, I Stream ad specifically can be created for various reasons. Let's say we are doing it for awareness and consideration. Now here, we can choose. We can choose the campaign objective, which can be video views or reach. We're saying let's say video views, and we are going to create a new campaign here we can give the campaign budget. Now, with respect to video campaigns, you have an option over here where you can give a daily budget or a campaign total budget. Daily budget, as we already understand is the amount of money which specifying you would like to spend on a campaign on a per day basis. Campaign total budget is like a lump sum amount which you planning to spend on a campaign. That also you get a choice of only in video campaigns. Here we can give that budget, and then we can define our start and end then we can do our location, language targeting in the same manner like we had done in previous campaigns. We can also decide on the EU political ads. We can give a Adboop name and then define our audiences. If you have specific audiences which you have created, you can add them. Otherwise, we can choose our demographics, in this manner, the information remains the same as you can see. It's just the interface looks a little different. Then you have interest targeting, detailed demographics, all that we can add over here. All the options are coming up again like we had seen in display campaigns, you can target in the same manner. Once you do your targetings then we come to our content targeting as well if you want to do content targeting, topics targeting, all that will be possible. And placements as well. And then finally, we come to the ad creation part. So this is where you can add your videos. You can add up to five videos over here. Now, this is a skippable instream ad, so this does not have a video duration as such. It can be as long as you want as per your business strategy. Okay? So we can attach. So one thing which we have to do is to make this work is obviously, once you have your video ad created, it needs to be uploaded on YouTube so that it has a YouTube URL because here you can only attach a YouTube URL. It is not possible meta ads where we could upload a video file. Here, only a YouTube URL can be linked. That's why it will be a prerequisite for you to first upload your video ad on YouTube so that it has a YouTube URL which you can link here. We're just going to you can search for your video in this manner, and then you can link it. You can see now how the ad will look like, and now you just need to fill in all the other details regarding the ad. A. So now you can see this is how our ad is going to look like on mobile device. Then this is on desktop specifically and also on TV. Our ad is created. Finally, we can give our CPV bid how much we want to pay and create our campaign. This is a skippable in stream ad campaign which we have created now, which is going to be for a video campaign. So this is going to run on YouTube and other video partner websites. You can see it here. This is our campaign. If we go inside, this is our ad group, and if we go further inside, here is our ad. It is under review. Once Google approves our ad, then this campaign can go live. I hope this makes sense. I hope you understand the complete process, how we can create a skippable in Stream ad campaign inside our Google Ads account. 71. IN FEED AD CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we'll see how we can create a IFD ad campaign inside the Google Ads account. This is going to a video campaign, so InfiD ads are another type of video ad formats which you can make use of. So let's begin. For this, again, we are going to create a new campaign and the campaign objective would be awareness and consideration. So here, let's say we're going for reach and we want to do a video campaign. Now here you can see efficient reach, get the most reach for your budget using bumpers, skippable in stream, and in feed and short sides, right? So this is what we want infid ad. We can start building it out here. So we can select, let's say we just want Infid we can choose IFED ads the bidding strategy will be target CPM, CPM cost 1,000 impressions, so we are going to pay for impressions. Again, we can give our campaign total budget and set a start date end. Other than this, you set your location targeting, language targeting, you can decide the EU political ads. Then you give your ad group name. You define your audiences again in the same manner like we saw earlier, add your interest categories. And then content targeting if you want to do, you can do that as well as per your requirement. The process remains pretty much the same as you can see. The only difference is coming in the ad formats. Rest of the part of the campaign creation is almost the same. Here we can attach our ads. You can see this is the in feed video ad which we are talking about. You have to make sure whenever you're creating the campaigns, we have to choose the ad types properly. Then only you will be able to go ahead and create them in the campaign. This is how the ad is going to look like on mobile device on desktop, YouTube search, and on TV. Now, all we need to do is go ahead, fill up all the details. That's it. Then lastly, give our CPM bid. I hope this makes sense. I hope to understand how Infid ad campaign is getting created. Another type of video ad format, which you can absolutely use for branding for awareness, consideration purposes, you can build that. Here is our campaign. This is a video campaign. This is the ad group, and now you can see the ad. I hope this makes sense. I hope you understand the complete process now how we can create in feed ad campaign inside the Google answer. 72. BUMPER AD CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we'll see how we can create the bumper ad campaign inside the Google Ads account. Once we're inside the account, we can start building a bumper ad campaign. As you understand, bumper ads are going to be six second ads, which are primarily useful for brand awareness purposes. We can use the awareness and consideration as the campaign objective, and now we're looking for reach. Here we are going to create a video campaign. Now you can see this is falls under efficient reach, bumper ads. Now you can start building out this campaign. Now this is going to be you can give it a name. And here you can select. So let's say we're removing all these and we're only going to choose Bumper. Again, this is going to be on CPM bidding, cost per thousand impressions bidding. We can give our budget and start date end date. We can also do our location targeting, language targeting, new political ads, then give the ad group name and then do our audience targeting. You want to do content targeting that also you can do in the same manner. Once you do your targetings, then we can attach our ad. Now, now if you look at it, if we go ahead and add the keyword ad over here, let's say this is the one, it is not showing me the bumper ad. Okay? If you noticed why it is because this ad is more than 6 seconds long. This is 14 minutes 43 seconds long. That's why we have to make sure whenever you're planning to build a bumper ad, the ad cannot be more than 6 seconds. You have to attach the 6 seconds video ad here only, then only a bumper ad can be created. So Let's say we are taking this. Now, it will be a bumper ad, which we're looking at, primarily without a skippable option. Because it's a brand awareness campaigns, bumper ads don't come with a skip ad button. This is how the ad is going to look like. Be it says bumper ad on YouTube. Then we just need to fill in all the other details and create the ad campaign. Um, Finally, we can give our CPM bid and create the campaign. I hope this makes sense. I hope to understand how bumper ads can be created, bumper ad campaign can be created inside our Google Ads account. This is mostly for brand awareness purposes, we build it out. You can see the ad here, which is under review. Once Google approves a ad, then only this campaign can go live. 73. NON-SKIPPABLE AD CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we'll see how we can create non skippable ad campaign as well inside the Google Ads account. So right now there are multiple types of non skippable ads, which we can do. One is a seven to 15 seconds long non skippable ad, and then the other one is going to be a 30 seconds non scipable ad, which also we can create. So let's have a look at this. So we can start building out a new campaign. And since these are non skippable ads, mostly they are relevant for reach for brand awareness purposes. So you choose reach and video you can see the second option is non skippable reach. Here, we can create the standard non skippable, which is primarily a seven to 15 seconds long. The other one is 32nd non skippable. These two which we can create here. Let's have a look at this. You can see the bidding type is CPM cost per thousand impressions, and we can give our campaign total budget and set our start date and date. We can also set our location targeting, language targeting, and then set the EU political ads. You can also give the Ad group name. Here we can define our audiences then we can also add other audiences if you want to interest targeting, affinity, in market, all those which we can add right here. There is also content targeting which we can do, and now you can see the ads part. There are three options which we have. Either we can do a bumper ad, make sure it is a 6 seconds so we can create a bumper ad here or let's say a standard non skippable seven 15 seconds, or it can be a 30 seconds non skippable. We can choose any of these. Let's say in this manner. This will be a 30 seconds non skippable industry ad which we are creating specifically for TV. This is for TV where we can target it. You can give the final URL and provide all the other details. This is how we can create the first one in the same manner if you want to go ahead and do a seven to 15 seconds one, we can do that as well. Just make sure that the ad which you are linking is a 15 seconds one. You can notice this is a 15 seconds ad which we are adding over here. Non skippable again does not have a skip ad button at all. I hope this makes sense. I hope you're able to understand now how skippable ads can be created as a campaign inside our Google Ads account, two types, seven to 15 seconds non skippable, and a 30 seconds non skippable ad campaign. This is our campaign guys, which we have built out. Here is the ad, also. Let's have a look at that. Thank you so much guys for listening to this and I will see you in the next video. 74. Shorts Ads CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we'll see how we can create short Ads campaign inside the Google Ands account. For this, we can start building out a new campaign, which can be for awareness and consideration, and let's go with reach. Here in VDO campaign type, we can choose a sub type over here as efficient reach. Now, this will give us an option to create short ads, so we can remove the other ones, and we're only looking at short ads now. You can see the bidding strategy, CPM. You can give your campaign total budget and you can set your start and end. Then we can give your location targeting, language targeting, and geo political ads. Then we can give the ad group name, audience targeting, which we can do demographics targeting in this manner. Then let's do some interest was targeting affinity audiences, topics targeting as well, which we can do. Then we come to the ad creation part. This is where we can go ahead and attach our ad specifically. Let's say this is the ad, this is the shots. The shots ad, which we are creating now. As you can see, this is how it is going to appear on mobile device, mobile phone example of your ad on shots. This is going to be on desktop. Um, this is for computer. This is for TV. In this manner, it is going to come. Here you can provide all the website URL, other details of the ad. You can also add the call to action phrase um, in this manner, we can fill in the details, and this is our ad which we have built out now, which is the short ads, which we can also run specifically on different devices, as you can see on the Google display on Google Video network, which we can have. I hope this makes sense. I hope you understand now how we can go ahead and build out short ads campaign as well inside the Google Ads account. 75. TARGET FREQUENCY CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we'll see how we can create a target frequency campaign inside the Google Ads account. Target frequency campaign is the one where we can target specific people multiple times to show our ads to them on a regular basis, and that is why it's called frequency campaign. We can set a target for the frequency how many times you would like to show the ad to the same user. That's the idea of a target frequency campaign. Let's have a look at this, how we can build this out. We can start creating a new campaign. Let's say this is for awareness and consideration. We can choose reach, and this is going to be a video campaign. Here, if you go to target frequency, reach the same people multiple times using a bumper ad, skippable stream, non skipable instream in feed short signs. Now we can create this ad. You can choose the format. Let's say we want to select skippable in Stream and bumper ads. Then we can choose the frequency. You want to do it weekly, monthly. Let's say weekly, we want to show them ads five times. Or let's say four times you want to do this. You can choose the bidding strategy is CPM. You can give your campaign budget and give your start date and. Then we can do our location targeting, language targeting, EU political ads, which we can set. Then we can give a name to this ad group and then the audience targeting. Once you do your audience targeting, then we come to the ad creation part where we can link our video ad. Let's say this is the skippable in Stream ad which we are running, and then you just need to fill in the final details. You can also give a call to action and fill in the headlines, descriptions. The more information you're going to provide, the better it is for the performance of the ad. Then we give the CPM bid and create our campaign. This is how target frequency campaign can be created where we are trying to control how many times you would like to show our ads to our users. This can be really useful because it does a lot of brand recall as well where people will be able to remember our ads and the brand itself and possibly reach out to us whenever it is needed. That is how we can build a target frequency campaign, guys. I hope this makes sense. I hope you understand the complete process, how we can build out this campaign. Thank you guys for listening to this, and I will see you in the next video. 76. AUDIO ADS CAMPAIGN CREATION: A Hi, guys. Welcome to this session. In this session, we'll see how we can create the Audio Ads campaign as well inside the Google Ads account. Audio Ads campaign is primarily a concept wherein we can also target people when they are specifically listening to audio on YouTube. When there's a lot of audio content which we get on YouTube, which people tend to listen to, and that is when you're trying to target them with your ads. That is what we mean by audio ads campaign. Let's see this how we can build it out. For that, we can create a new campaign and awareness and consideration. We can go for reach and the campaign type is video. Now here, if you go to see more, you have audio reach. Reach people while they are listening to content on YouTube. This is what we want, and we can start building this campaign out you can see the bidding strategy, CPM, we can give our campaign total budget and our start date end date. Then we can give our location targeting, language targeting, EU political ads. We can also give the name of our ad group and do our audience targeting. Demographics interest targeting, detailed demographics, all that which we can attach over here. Content targeting if you want to do, we can do that as well as per your require. Then comes creating the video ad. This is where you can go ahead and attach your ads, which we can do. That is one option which you get, where you can create an audio add. You can see this is an audio add. The other option is Google also has their own tool which can create the audio ad for us. You can make use of this particular audio add where you can first decide the audio add duration. Let's say it's going to be six to 15 seconds, you can give an image, a music as well, a voiceover which you can select from and then enter your message. In this manner. Now you can load the preview of it to hear the specific. The best Nike shoes. You can see this is how we can make use of it. You have various different other options as well to select the audio, the voice which we can change and test out. By the best Nike shoes. Like this, we can create the video specifically. We can give it a name. An upload. So you can see Google gives you these two options. One is a manual automated update upload, which you can do. The other one is going to be this one where we can create it through the Google tool, ideally, and then you can move forward with that. So this is how an audio Ads campaign can be created, which is primarily targeting those users who spend a lot of time on YouTube listening to audio content. I hope this makes sense. I hope you understand now how an audio Ads campaign can be created in the Google Ads account. 77. Ad Sequence Campaign Creation: Hi, guys. Welcome to this session. In this session, we'll see how we can create an ad sequence campaign inside the Google Ads account. Ad sequence campaigns are going to be those ones where we can put two or more ads, two to four ads in a sequence and show it to our users. So this is possible as well. Wherein we are putting multiple ads together and they can be of different ad formats. So we do a mix of different video ad formats, so it can be a mixture of a bumper ad, then a skippable instream ad, and then ending with a non skippable ad. You decide the sequence and based on which a sequence of ads can be created and then we can run them. So Google gives you multiple options of choosing different combinations from their campaign type. So let's see this. So once you are in the account, the objective of this campaign, again, is for brand awareness purposes. So we can create a new campaign, let's say, which is for brand awareness, and this is going to be for reach video campaign, and we are creating an ad sequence campaign under more options. Now you can see the bit strategy is CPM and we can give our campaign total budget. We can set our start date end date. Then we can choose our location and language targeting. You can also set your EU political ads and give your audience targeting. In this manner. And now we come to the sequence creation part. These are the different combinations. Custom sequence is where you are creating your own sequence, you decide which ad will come first, second or third. Automatic sequences you upload minimum two video ads and Google will decide the sequence. Introduce and reinforce is going to be one where we can upload two ads. The first one can be a longer ad. The second one can be a short one. Prompt and Inspire is going to be where you have starting with a shorter ad, you end up with a longer ad. Attract and direct is going to be three ads in a sequence, starting with a short ad, then a longer ad and ending with a short one. Engage and differentiate is going to be four short ads one after the other. So let's say we are doing attract and direct. So here's step, step two, step three, one by one, you can upload your video ads. For this particular ad type for this particular campaign type, you would also need to link your YouTube channel where you have uploaded all your video ads, that needs to be linked to Google Ads account. Then only you will be able to upload them here. Okay? So let's have a look at this. So let's say this is step one, you can see it says only videos added to one of your linked channels will appear in the result pages. That's why I mentioned clearly that you have to first link your YouTube channel to your Google Ads account, then we can build this campaign. So I'm just picking some videos from my YouTube channel. So here you get the choice of choosing the video ad format. The first video call to action. And and you can add that to the sequence. You can give your CPM bid how much you want to pay and add that to the sequence. Follow the same step. Like this, you have to go ahead and upload your three different videos. Once you add the sequence, then we can save it. This is becoming a Ad sequence campaign, which we are creating now wherein these ads will run in a sequence specifically and show up to the users primarily for brand awareness purposes. I hope you understand now how an Ad sequence campaign can be created inside our Google Ads account. Thank you guys for listening to this, and I will see you in the next video. It 78. Shopping Ads Overview, Google Merchant Center Account: Hi, guys. Welcome to this session. In this session, we're going to talk about shopping ads. Shopping ads are going to be another type of ad formats, which we can create inside the Google Ads account and you can run them. Shopping ads are going to be really useful when we are running a business, which is a E Commerce business where we sell various products. As these ads show up on Google Search, they come with an image of the product description, price and the website name. So they come on Google Search. They can also come on YouTube as well and on display as well. These ads turn out to be really effective if we are in a d2c or a b2c kind of business, ecommerce business selling various products like Amazon. So shopping campaigns have turned out to be one of the most successful campaign types for a lot of businesses because of this reason. Now, we can see shopping ads in various formats. Let's have a look at it practically as well, how these ads will look like. So when we go on Google and we do a search query, you will find ads appearing like this on the Google search page. This is what we mean by a shopping ad. As you can see, there is an image of the product, description, price of the product, and the website name provided. Now, this whole ad is clickable in nature. Wherever you might click, it will just take us to the product page. You can check out the product. If you like the product, you can go ahead and do a ad to cart as well and buy the product as well. So this kind of an ad turns out to be very impactful when the objective is to make sales. In the same manner, this ad format might not work for all kinds of businesses. For example, if it's a service based industry or let's say it's a B to B business, then in those cases, shopping ads might not be useful. So we need to be really thoughtful in thinking about this whether this type of an ad format would work for our business or not. Now, in order to create a shopping campaign, there are some particular requirements which we need to fulfill. So in order to build a shopping campaign, the first thing which we need to have is a Google merchant center account. A Google Merchant Center account is like an online inventory account in which we are going to first upload all our products which we want to advertise through shopping campaigns. So we go to their website, we sign up on their website and create an account. And once we have an account created on this website, we upload our product feeds here product details, which we want to advertise through shopping campaigns. And then we are going to link this account with our Google Ads account. And that is when we are ready to build out a shopping campaign. So this is going to be the process, guys, by which we are able to run shopping ads through the Google Ads platform. I hope this makes sense, and now you understand the complete process, how we can build shopping campaigns, and where does shopping ads appear on Google. Thank you so much, guys, for listening into this session, and I will see you in the next video. 79. MERCHANT CENTER ACCOUNT CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can set up the Google Merchant Center account and upload products in it, and then we can link this account with our Google Ads to build out the shopping campaign. So let's have a look at this. So what we can do is we can go to their website, which is the Google for Retail website now. This is the Google Merchant Center account, guys. This is where we will have to come and we'll have to sign up on this particular website, and then we can upload the products. So let's see the sign up process, guys, how we can sign up on this account. So once we come to this website, we can click on Sign Up for free. And then Google will ask us to provide our email ID password, create an account. Once we provide that, then the sign up process starts for this account where we have to give other details regarding our business, like, where is the business base? What is the name of the store, websites, URL, we have to give our contact details as well. And then comes the terms and conditions which we can read through and agree, and then we move forward. The last part of this particular sign up process is verification and claiming where Google wants to verify that you are the authorized owner of this website. So for doing that, Google will give you certain steps to perform successfully, which is going to be a STML file will be given to us, which we can download, and then we will have to upload that into our website. And then when we click on Verify and claim button, it should show as a green tick for us. Once it shows the green tick, then we can say that the account has been verified and activated. So then we can make use of the Google Merchant Center account to upload art products. So now what we are going to see guys is how we are going to upload products into this account. So let's sign into this account first. So what we are going to do in this account is first, we are going to upload products to sell to advertise them on Google Ads, and then we are going to look at the linking process. So this is the Overview page, the homepage of Google Merchant Center. Now, in order to upload products, we can go to the product section on the left panel, and there are two ways of doing it. One is, if you have a small number of products, you are a small business of 15 20 products, you can upload those products one by one manually from here. So now, when we upload products, Google will ask us some product details like product name, title of the product, description of the product, product ID number, condition of the product, availability of the product, price of the product, brand name of the product, landing page of the product. All these are the things which Google will ask us to provide here. So this is one option where we can upload, we can add our products one by one. The other option is feeds, which is a case, if you are a big business with hundreds of products, you can upload all of them on a Google spreadsheet, and then we can upload that spreadsheet here. So let's have a look at this part. So the first thing which you would have to do is you'll have to generate a empty Google spreadsheet, for which we have to give some basic information like Target country, which we can provide. We can also go ahead and choose the language, give a name to the sheet. And we can start creating the sheet. Google is now going to create the sheet for us. Once the spreadsheet is created, we will be able to access it and we can go to the sheet, and then we can fill in all the details. So here we will be able to see the sheet specifically coming up. You can see now, so we can access the Google sheet here. So these are the kind of details which we will have to fill in in the sheet wise. So let's have a look at this. What are these information which we have to provide? So the first is ID. ID means product ID number. So when we maintain our business where we sell products, we maintain a repository of a database of it and in which we have a particular repository of all the products and with their product ID numbers. This can be a numeric alphanumeric number as per your business, something like this. Then we give a title title can be the name of the product which we are trying to sell here. Let's take an example for this. Let's say we are trying to sell this particular product, which is Apple MacBook Air 2020, Apple MacBook air 2020. We can give a description of this product as well, which will come up in the ad. So these are all the details which we have to fill in, which will be used by Google to build our shopping ad. So these are all the details you will have to provide at the backing. So let's say this is the description for now, then is the link. Link is landing page of your product. When people will click on the ad, they should reach the product page of your product. That link has to be given here. So let's take that. So let's say this is the product page. Which we are giving here. Then condition. Condition can be new, old, refurbished as per the condition of the product you invention, then price of the product. You can give the price here in this particular manner. So there is a specific format in which you will have to give all these details, guys. So for that, Google has provided this particular support article called Product Feeds No specification, which you can read, and they will tell you exactly how to fill each of these fields with examples. So go through the support article very carefully before filling up all the details. Then availability. So whether this product in stock or is out of stock pre order, we can give that availability status as well. And then we have to also give the image link. Image link is link of the image. So in this case, you can see there is an image of the product. We need the link of this image because that will be also needed to create this ad. So you can get this image from your programmer who has designed your page. So ideally, this will be a dot JPG or a PNG file, something like this. So when we go into the page, we can see that as well. So this is how the image link is going to be specifically speaking. Which we can use out here. So this PNG file which we are taking and we can put it out here. These are all the mandatory requirement which we will have to provide because this is needed to create the ad. This is all need to be given on the sheet to build out the shopping ad guise. The remaining information is good to know, good to have information recommended. If you can provide, that's very good. So let's have a look at that as well. GTN is going to be a global trade identification number. So usually when we start a business, we need to register our business with the government of the country. So if you're doing a business which is in APAC Ema, North America Markets, you will get a GTN number, which can be a 12 digit numerical number which you have to provide. This is a global trade identification number. Then comes MPN, MPN is manufacturer part number or SKU number. If you deal with businesses where there are a lot of SKU products, then you can provide an MPN number, which is a manufacturer part number. Then comes the brand name. In this case, I'm taking the brand name as Proma The last part is going to be a Google product category. Google product category is basically Google's own database where they have listed all the products around the world which gets sold and categorized into subcategories as well. And for all these products, they have assigned a particular random number. So we have to access that database. We can search for our product and get the number assigned to our product and which we can mention here. So let's have a look at this database first and then we'll talk about why this is needed. So in order to access Google product category, you can search for it on Google and you will get a particular support article like this, which will give you the access to the Excel sheet or a plain text. So let's have a look at it, guys. So this is how the database sheet looks like guys. You can see the categorization done over here, and if you look at the first column, the numbers are assigned in the first column. So you will have to come to this database, and now you can search for the product. In our case, our product was laptop. So we're going to look for laptop. No laptop falls under computers which falls under electronics and the number assigned to it is 328. You take this number, go back to your sheet and put it out there. Like this, for all the products which you want to advertise in shopping ads, we can provide the Google Product Category number for it. Now, why are we doing this? So usually when shopping ads run, the search query happens, the search query straightaway comes to our Google spreadsheet, and here it tries to find a match. So now when it tries to find a match, it goes by cell by cell to find a match over there. Now, being a programming code, it's very difficult for it to find a match with this kind of information until it reaches the Google product category. The moment it reaches Google product category, it finds a proper match there because that is defined by Google itself, and that is why your ad gets quickly selected for the option. If we don't provide this information, sometimes it can happen that your ad is not selected for option and which can lead to low performance, you're not getting impressions or clicks and conversions. That is why it is always recommended that you provide the Google product category. So this is going to be one item. Like this, hundreds of items can be lined up in this manner in the sheet. Once you upload all the items in the sheet in this way, you can go back to your Google Merchant Center account and you can click on FechnA. FetchNA means whatever data you have uploaded in the spreadsheet, you want it to reflect here in the account. You can click on that and then the data will start reflecting out here. Let me show you some data which we already have in place. So this is how the data will look like. You can see the image of the product, title of the product, product ID number, price of the product, condition of the product, availability of the product. All the details are filled in like this. So like this, your data will get filled in over here, and we can upload our products in this manner. Once this is done, then comes the linking process to link this account to Google Ads. We can go to this gear icon on the top right and go to Linked Accounts, where we can go ahead and click on Linking Link account. And give our Google Ads account ID number. Once we give our Google Ads account ID number, we can go ahead and send the linking request from here. Once we send the linking request, then we get into our Google Ads to accept that request. Let's have a look at that as well. We can sign into our Google Ads account. Here. Let's say we are sending a request to this account which is 603 We have sent a request to this account. And now we can go back to this account and go to the linked account section, which is in Admin, linked accounts. And here we are going to specifically look at Google Merchant Center because the request would have come from here. You can see one received. Let's go to manage and Link. We'll see the request coming in over here. We can review it, and then we can accept it. So this is how we can go ahead and link both of these accounts, and then we can go ahead and create our shopping campaign. I hope this makes sense, and now you understand the whole idea of Google Merchant Center, how you can sign up on it and open an account and upload products to it and link it to Google Ads. Thank you so much, guys, for listening into this session, and I will see you in the next video. 80. SHOPPING ADS CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we're going to see how we can create the shopping campaign inside the Google Ads platform. So before we get into the campaign creation process, we just need to understand how the campaign the shopping campaign structure looks like. So let's have a look at this, guys. So a shopping campaign structure is going to be very different from a usual campaign structure in Google Ads. Now, a shopping campaign starts with a campaign creation, which we are going to do. And in the campaign, then we create a ad group. The ad group then contains something we call as product group. And this product group will have all the products and everything else. So this is going to be the structure of a shopping campaign. Let's try to understand these new terms which we are seeing out here. The first is product group. As for Google, product group means it is a group of similar products put together. When you have similar products and we can put them into a group or a cluster or a collection, that can be called as a product group. So it is a collection, you can say or cluster of similar products. Let's take an example to understand this better how this is going to work. Let's say I have a ecommerce company where I sell various products. I'm into selling apparel, appliances, shoes, and let's say, furniture. In apparel, I'm selling men clothing, women clothing, kids clothing, casual clothing and formal clothing. In appliances, I'm selling television, fridge, AC washing machine. In shoes, again, we are selling men's shoes, women's shoes, kids shoes, casual shoes, and formal shoes. I furniture, we are selling tables, chairs, cabinets, and wardrobes. This is my business. Now, as per this, if you look at it, can we say that apparel is like a product group, isn't it? It is a group of similar products put together. In the same manner, we can say appliances is also a product group. Shoes is also a product group, and furniture as well is a product group. So in Google Ads in shopping campaign, the bidding system works on product groups. You bid on different product groups based on their returns. So we are able to bid separately differently for each product group as per the returns we get from them. Let's say, in my business, the best selling product category is apparel. Son such a case, I can bid high for the apparel shopping ads. So let's say I'm bidding five rupees per click for apparel. Similarly, let's say the second best is shoes where I am bidding four rupees per click for shoes related shopping ads. Then my third vest is furniture, where I'm paying three rupees per click for furniture shopping ads, and for appliances, which is the last category, I'm paying two rupees per click for the appliances shopping ds. So what we are able to do is we're able to bid on the categories based on pure returns. The category which makes me more revenue, I'm bidding high for those particular ads, whereas the category which does not make me too much revenue, I bid less so that we can save our money. So this whole structuring, you are doing inside the all product section. So this is going to be the structure for all product. And then comes the other part. So let's say this is my business. Apart from this, I have a lot of miscellaneous products as well in my inventory, which are low price ticket products which do not impact my overall revenue. So I can take all of them as well and put them under everything else. So you can also consider everything else is like a product group. Of miscellaneous items, low ticket items, and now you can bid on them as well and advertise them. So let's say we are bidding one rupee per click on them. So this is going to be the structure of our shopping campaign where we build a campaign, we can have an ad group which can have multiple product groups. Each product group will be split into all products and everything else. So let's take an example in our mind before we get into the practical to see how we can create it. Let's assume we have a sheet of products, 100 products coming from 20 brands, which we want to build a shopping campaign for. Okay? So now we can build a structure around that. We can go ahead and since the sheet is linked to our shopping campaign to our Google Ads account, you will be able to filter the sheet through the campaign. So there are ways by which we will be able to subdivide or filter our Google spreadsheet through the shopping campaign. So let's have a look at this, guys. So once we are inside our account, we can start building the shopping campaign. A shopping campaign is usually going to be a sales campaign. So we select sales, and we are going to select shopping. Now, a shopping campaign would require your merchant Center account to be linked. So make sure the merchant Center account is linked otherwise, we cannot move forward. Once these are linked, we can create a standard shopping campaign. And we start the process by giving a name to the campaign first. Then we can give the other details, I want to do a bidding myself. I'm choosing manual CPC. Then we can give a budget for the campaign. We also can choose the network, so we are choosing search Network and Google search partners where we want to show our shopping ads. Then we can select our location targeting where these ads will run geographically, and we can also decide the start date end date of this campaign. Then we can give a name to our ad group in this campaign and give a default bid, which will be applied on the product groups after this. So on this page, we have just built out a campaign with one ad group in it. So once you create this, it will take us into the product groups. You can see now, so we are in the product group section where we can see all products, and now you can create the structure. Going back to the example with 100 products and 20 brands, let's say, I want to filter that whole sheet by brand. So to do so, you can click on this plus button which says add subdivision. And you can subdivide all products by brand. So when you do that, we can see that there are two brands right now, Apple and Proma. Apple has four products, Proma has one product, so we can select both of them. The moment you select them and you save them, they will become a product group and you can bid on them separately. So now since Apple has high demand, I want to bid $1 on those Apple products. Whereas for Croma, I would like to reduce this bid to let's say $0.50. Now again, I'm thinking that I want to check which all products are there in Apple before bidding $1 for all because there are some products which are old, some are new as well. I want to check that first. So what I can do is I can subdivide Apple again and this time, I want to subdivide Apple by condition so that I know which are the new products and which are the old products. So when I do that, I get to see that there are three new products and one refurbished product. So when I select them and I save them, now they become a product group. And since they become a product group, I can bid on them separately. Now, new products means they are high in demand, so I want to stay with $1, but a refurbished product, which is a defective product has less demand, so I would like to bid lesser for that. So this way, I can customize my bid. Now, another level of bidding which we can do in New, there are three products. So these are three products were not launched on the same day. They were launched in three different day months. So let's say first product was launched in January, second month was launched in June, and the third one was launched in December. So I want to see that split as well. So I can now further subdivide new by product ID or item ID. So now I can see the actual products, which I can now add, and they become a product group. And since they now become a product group, I can bid separately on them. Let's say 1234 was launched in January, so it's been a year, so I want to reduce their bid 4567 was launched in July, so I want to bid a little higher than the first one. And 8932 is the latest product, very high demand. A lot of people are searching for it. I want to win those auctions, so I want to stay with $1. So this is how you will have to structure out your shopping campaign. Now, this I have done for only two brands. Similarly, I've done it for only one brand, I have to do it for the other brand as well. And similarly, if you have multiple brands, you'll have to do it one at a time. We can't do this at bulk for all the brands in one go. So that is why shopping campaign maintenance can be a little tricky, time consuming and tedious job. Apart from this, in the shopping campaign, you can optimize it as well by adding some negative keywords. So negative keywords will really help to control the spend of the campaign. You can get a better CPA. Also, your CTR improves. So there are a lot of benefits of adding negative keywords, so you can add them out here in this particular manner. In addition to this, you can also add audience targeting in the shopping campaign, so you can go to audiences, and Google will give you various options in audience targeting, which you can do out here. So we will get the standard options like detailed demographics targeting, affinity audiences, in market audiences. We can target. You can also add remarketing to this. Various audience targeting will be available. Apart from that, in content targeting, you can do content exclusions as well, which is possible. So this is how our shopping campaign gets created. We don't need to create the ads over here, since the ads will automatically get created from the spreadsheet we had provided in our merchant Center of Town. Google will take all the details from there, put them all together, and build out the ad for us. I hope this makes sense, and now you understand how shopping campaigns get built in the Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next video. 81. Performance Max Campaign Creation: Hi, guys. Welcome to this session. In this session, we'll see how we can create the Performance Max campaign inside the Google Ads account. As we spoke about earlier also, Performance Max campaign is going to be a campaign tie which you can use to run ads across the Google channels. This will be search display video shopping as well, Google Maps, where the ads can appear in a Performance Max campaign. So this is a widely used campaign type now, since the time it was launched by Google, which can be useful for a lot of businesses which are into selling ecommerce businesses for selling products, and they can run their ads across various Google networks. So let's have a look at this. So let's say we're doing it for sales, and we're going to choose Performance Max. You can see it says drive sales were reaching the right people browsing ads on Google Search, Youtube, Display and. Now here if you want to run shopping ads, then you need to link your Merchant Center account here. Otherwise, it's optional. If you don't want to, you can skip this particular part. Here, we can provide our website URN and give a name to this campaign. And start building out the campaign. The campaign building process is going to be pretty much the same like we have filled in all the other details in the other campaige. The first is bidding where you set your bidding since our objective is sales, so we can keep the bidding as maximized conversions. Then we choose our location targeting. Language targeting. Then you can set your EU political ads. Then comes the asset generation part, as AI integration is there, you can choose two options. You can do it in both ways. One is you can generate it with the help of AI tool, which will generate these assets in the sense the Ads, specifically the creatives for us. Or you can skip this option and you can upload your images and creative ads yourself manually. Let's look at both the options. Here, we're using the AI. You can give a business name, We can choose the logos in this particular manner. And now you can see it has automatically generated the headlines. It has generated the long headlines, descriptions. Everything has been created. Also, it has given us some image options, so we can select all Then if you want to add any videos as well, we can do that. As per your requirement, you can add videos. All of that will be possible. Now, you also have options for cyclins, extensions, all those can be added. Now, here you can see where all the ad is going to appear. It's going to be on Google Search in this manner. Google Display as an image ad on Youtube as well. Google Discover Gmail These are all the places where your ads will be able to run in a performance Max campaign. Now comes the signals. Signals is primarily the targeting part. Here you define your audience targeting keywords which you can give. You can add up to 50 search themes, which are basically keywords which you can give for your products and services. Then we can add the audience targeting. You see, these are all the standard audience targeting which we had done in other campaigns as well. You have interest, which you can add in market audiences. You can also target Affinity audiences. You can also do life events, demographics, detailed demographics, all that will be possible. Once you do your audience targeting, now we are only left with the budget setting for this campaign. You set your custom budget or a campaign total budget. Whichever works for you, campaign total budget, like we talked about it earlier also is a lump sum amount which you set for the campaign to be utilized. Let's say choose the campaign total budget. And then finally, review the campaign. Check the campaign looks fine or not. If everything looks fine, then we can move forward to publish the campaign. Once the campaign is published, it can go for checking. And once it is approved by Google, then this Performance Max campaign can go live. You can see right now it is going for here, we can just look at We can remove this. We need to check all the pieces in the sense the assets, images, creatives which you're adding. They need to abide by the requirement of the campaign and then only it can go. Here we are giving a daily budget and let's see if that works. So most of the time, the businesses which are running their campaigns on Google, they primarily use Performance Max because as you can see, the reach of this campaign is much higher than search or display campaigns. So because ads are shown on multiple networks. So majority of the time, what works for Google Ads is performance Max campaigns, search campaigns, and shopping campaigns, where you are in a business of selling products and products to your customers, which is mostly an ecommerce business. So search is still primary for the reason that search is very strong. Targeting can be done there, and chances of people purchasing is much higher that Okay, so Search shopping works also because as you see shopping ads, it looks in a particular manner, which has more chances of getting converted. These three are majority of the time most of the businesses use when they're advertising with Google. Let me show you how the campaign is going to look like. Here we can see March 9. This is our campaign in which we have created one asset group. In performance fax campaigns, don't call it an ad group, they call it an asset group. Inside the asset group, there are assets. These are the ads which we have created and it is going to run across all these Google networks. You can see so many different types of ads created specifically with the AI tool. I hope this makes sense. I hope people to understand now how Performance Max campaigns gets created inside the Google Ads account. 82. UNIVERSAL APP CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we'll see how we can create a Universal App Campaign in our Google Ads account. So this campaign can be useful for promoting our mobile app. So if you have a business where you have a mobile app and you want people to download it and start using it, in such cases, you can use this campaign to do promotions of it. The intent of this campaign would be to generate app installs, app engagement. So let's have a look at this, so we can start building out a new campaign, which will be primarily focusing on app promotion. The first thing which we are going to do is we're going to select the campaign objective. Now you can see the campaign type is App, which allows you to do multiple things which can be app installs, app engagement, and app pre registration. Let's say we are looking at app installs. Here, you have to go ahead and link your mobile app to the campaign. Make sure that your app is already registered on Google Android and IOS app store so that we can link it from there. That is one of the prerequisites of this campaign. Let's say our app is on Android. So here we can go ahead and search for the app by typing out its name and then attaching it right here. Then we can give a name to the campaign and start building out this campaign. We have to fill in all the details. It's a standard campaign creation where we have to fill up all the campaign details like location targeting, language targeting, and then EU political ads, if you want to say yes or no to it. We can define that also. Then comes the budget of the campaign. How much money are we willing to spend on this campaign on a per day basis? Then we decide the bidding. Here we can look at maximize conversions as the bidding strategy, which is going to track for installs. Majorly focusing on installs. And then we come to the assets section, which is where you are going to go ahead and build out the whole ad. The first part of it is going to be headlines. This is where we add headlines, up to five headlines we can add. Then comes the description part. Also, five descriptions can be added. Other than this, if you want to add more images, we can do that as well. In this particular manner. So, these images will appear in the ad specifically. If you see now, this will be a Universal App Campaign because it is going to run in multiple Google channels, which is going to be Google Display, Google Search, Youtube, Discovery, and on Google Playstore. This is how it is going to appear on Google Discover. This is on Youtube. This is going to be on Google Search and Display Network. So once the details are filled in, then comes audience signals. So audience signals is primarily your audience targeting which you want to do. So we can do our audience targeting as well. So here, you get the option to choose various audience targeting, which can be the standard audience targeting which we had done like in market audiences. Let's say detail demographics you want to target. You want to do Affinity targeting. Plus, there is simple demographics which can be selected here. So this also remains the same as we had done in other campaigns so far. Now you have done the audience targeting. You have created the Ad creatives which we have done. After this, we come to the review part of the campaign where Google will check all the details. If everything looks fine, then we can publish the campaign. Once the campaign gets published, it will automatically go for checking where Google will check our ads and once the ad is approved, the campaign can go live. Now you can see this is our campaign which we have created, which has this ad group. And if we go inside, we can see the ads as well out here. This is how our promotion specifically the Universal App Campaign can be created primarily for promoting our app and generating app downloads. I hope this makes sense. I hope you understand now how app campaigns can be created. 83. DEMAND GEN CAMPAIGN CREATION: Hi, guys. Welcome to this session. In this session, we'll see how we can create a demand gen campaign inside the Google Ads. Now, a demand gen campaign you can create specifically with the help of various campaign objectives, which can be sales leads. Mostly, it is going to be for sales, where we can create this campaign type, primarily to drive or generate more demand and sales on Youtube, Google Display Network, and other Google channels. So let's have a look at it. So here we can select DemandGen, and then we can start building out this campaign. Here you can also, if you want to use your Google Merchant Center specifically, so you can attach a product feed over here and you can select the account from here in this particular manner. Otherwise, you can create the campaign without it as well. You can see the campaign goal is conversions, which is to generate more sales. Then if you want, you can also set a target CPA. Ideally, this is not the right choice right now. You can run the campaign on maximize conversions and later on you can move it to Target CPA. Then we can give the budget for the campaign. Now here again, you have two choices, daily budget or a campaign total budget. Campaign total budget is like a lump sum amount which you are willing to spend on a campaign to generate sales. Let's say you're doing a campaign total budget, then we can give the start date end date of the campaign here. You can also decide the brand guidelines. Custom colors if you want to choose, you can choose from here. All that can be done. Then you can decide on the EU political ads which you want to see. These are all the details which we need to fill at a campaign level, and then we come to the Ad group level where we can name the ad group and do our location and language targeting. Here we can do our language targeting as well. Then the channels where all you want to show your ads. Ideally, it would be a good idea to include all the channels. You can include the Google Display Network as well where the ads can run. Then we can do our audience targeting. Here you can create your audience targeting. So same options which can be in market, live events, Affinity audiences, you can select from here. Then after you fill in all the details at the ad group level, then we are coming to the Ad level. With demand gen specifically, you have three choices where you can create a single image ad or a video ad or a Carusal image Ad. Let's say we're doing an image ad. Here we can give a name to the ad and then fill in the final. You can add up to 20 images out here as you can see, As many images you add, the better it is because it gives options for Google to then switch between those images and show different images on the ad every time, which increases the chances of people clicking on our Ads. Then we can attach a logo of the business as well. Then we can add the text. You can add up to five headlines, five descriptions. Google will scan your website and give you suggestions for headlines and descriptions, so you can consider those as well. Here you can give your name of your business, and now you can see how the ad is going to look like on Youtube, Google Discover, Gmail as well where the ad can appear and Google Display Network. Once these details are filled in, then we can go for a review. Just check all the details of the campaign are fine or not. Then if it looks fine, you can publish this campaign. Publishing the campaign means this campaign will go for a checking by Google team and once the ad is approved by Google, then the campaign can go live. You can see this is our campaign guys, which is a demand gen campaign. If you go inside it, there is one Ad group and inside that Ad group, we have created the ad which is under review. They take one business day to check our ads. I hope this makes sense. I hope you understand now how demand gen campaigns can be created inside the Google Ads account. 84. Predefined Reports, Saved Reports, Dashboards: Hi, guys. Welcome to this session. In this session, we're going to see how we can make use of reports feature inside the Google Ads platform. So reports really helps in analyzing the data which we get in our Google Ads accounts. So once we start running campaigns, we will see a lot of data in terms of clicks, impressions, CTR, conversions data, which starts showing up in our account. Now, it becomes very important for us to analyze this data to understand what's happening in our account, how campaigns are performing, what changes we need to do so that we can improve our campaigns performance. For doing so, our a need is there of data analysis. We need to analyze our data properly to understand how and what is happening in our campaigns, and that is where reports comes into picture. With the help of reports feature, you can download your data in different formats, and then you can analyze them. Let's have a look at the guys how we can make use of this feature on the Google Ads platform. So once we log into our accounts, we can go to the report section under insights and reports where we can see report editor. So in report Editor, we can see a lot of temporary template gallery given by Google, which are like predefined reports created out here. So you can select any of these reports and you can see the data they showcase. For example, a campaign performance report shows how campaigns are performing in our account, which campaigns are doing well, which are not doing well, you can make changes to those reports as well. Similarly, there are other options as well, which is like you can create a report from scratch as well. So if you want to build your own report customized as per your requirements, you can build it out out here by adding all the metrics which you want to see. Like this, a lot of customizations are also possible. Let's see one of the reports, how the data looks like. Let's say we are looking at a campaign performance report. This is how data will show up out here. So we can see the name of the campaign campaign state, and other details. Plus, we can see the data as well in this particular manner, clicks impression, CTR data, conversion data will show up. Now, you can customize this data as well. You can remove certain columns which you don't want to see. You can add new columns. You can filter this data as well. Let's say I want to see data for certain campaigns and not all the campaigns in the account, so I can filter by campaign. I can filter by campaign and I can select the campaign for which I want to see my data in this particular manner. And now only those campaigns appear in front of me. So this way you can do so. The other options which you get here is you can remove certain columns and replace them with other columns as well. So for doing that, you can click on this side arrow. And let's say I don't want to see a particular report which is out here, which is related to, let's say, I don't want to see a particular report, which is impressions absolute top. So I can remove this. And in place of this, I want to add another report, let's say, all conversions. So now my columns will be customized as per this. So now I can see all columns and the impression share column is not showing up in the report anymore. So these kind of customizations are also possible out here. Now we have seen this type of customizations. Now, apart from this, you also have options wherein you can convert this data into graphical representations as well. A lot of times it happens that we need to share this data with our client, explain to our client what's happening in the account. Okay. So for those reasons, graphical representation makes more sense. So we can convert this data as well into different graphs. So Google gives you various options like we can see table graph. We can have a look at bar charts, polum charts. Okay, we also have time series and Pi and scatter. You can use that as well. So you can select the type of chart you want, select your metrics which you want to show. And in this way, the data can be showcased. This is happening with bar chart. Same way you can do a column chart. And similarly, we can also do Pi. Like this. Now you can go ahead and download this and use it in your campaign in your particular presentation. We can download this as well in different PDF for PNG format and then make use of it. Like this, we can build out and customize our reports as per our requirement. Let's say we are just saving it right now over here. Once you create any report, that report gets saved in the report section over here, saved reports, which you will find out here. Now, in addition to this, another feature with reports which you get is dashboards. Dashboards are basically where you can club multiple reports together and create one single dashboard. So this dashboard will give a holistic idea or view of the complete account, telling the customer, the audience what's happening in the overall account. So you can make a collage of reports over here, put all the reports together in one place. Let's see this as well. So you can build a dashboard from scratch and you can just plug in your reports one by one. So we can come to saved reports, and here we can select our reports like this. So only from the saved reports, you can select and you can plug it in. Also, in addition to this, you also have option to add a scorecard. Now, sport cards are basically metrics. So you can show certain metrics regarding your accounts performance, which showcases where what is the performance of the account? What is the status of the account right now? So you can do that as well by creating a scorecard. Let's say we're creating a sport card for account performance, you can name it like that. And you can choose the time period. You can choose the metrics which you want to showcase. So let's say I want to show clicks, data, impressions, CTR cost average CPC. Now I can use that, I can make use of the Sparkline chart to use over here and create a scorecard like this. Now a scorecard is built out. This is for the overall account. Now let's say I want to build a similar scorecard only for conversions data. I can do that as well. I can say conversions data. Now all the metrics which I will use will be related to conversions. In this manner, we can use that and we can show our information. Like this, you can see how we can build out a complete dashboard, and now this dashboard can be saved. Also you can go ahead and share this dashboard with your client so that they can have a look at it on a regular basis. You can schedule it as well. All that options are available. So you can schedule it on a daily basis, weekly, monthly, weekdays, and first day of the month. You can put their email address as well and schedule. So how it is going to help is it's going to get automated. So let's say on a weekly basis, we are doing it every Monday. So every Monday, such a report will get created automatically and will get sent to this particular email address, and your clients will report that on a regular basis. You would not need to come back again every week to do this manual. So this way, we can automate the whole process as well. I hope this makes sense, and now you understand how reports can be used for data analysis, for building out reports, customizing it, and then making use of it in our account so that we can improve our accounts performance. Thank you so much guys for listening into this session, and I will see you in the next week. 85. Audience Manager: Hi, guys. Welcome to this session. In this session, we'll look at the audience manager section, which we get to see in our Google Ads account. So once you are in the account and we can go to the tool section under shared library, you have the audience manager. We had seen this earlier also for remarketing campaign creation purposes. So that is what audience manager really helps with. So here, you can build out different types of remarketing list which we saw. So if you remember, these are different types of remarketing lists which we could create right here, and you will be able to use them in any of the search or display campaigns, video campaigns, right? So Audience Manager is primarily used for building different remarketing lists for remarketing campaign creation and running such campaigns. Now, other than this, you also get to see the audiences, okay, whichever ones which we have created. So here, you can create different audiences as well, which you use in various campaigns. Those can be created, and then you can go ahead and use them and apply them in other in specific campaigns. So all the audience categories, audiences which we create will be showing up right here. Same is the case with custom segments. Custom segments is going to be all the custom audiences which you create will be showing up right here. So there are multiple ways of doing it. One way is either you can go ahead and create those custom segments for every campaign one at a time. That is one way or else you can come here to audience Manager. If you think that you're going to use specific custom audience for multiple campaigns, then you might as well create that custom audience or combined audience or any type of audiences here, and then it will show up in all campaign creations. So you can just select it from there. So I personally feel that this will be a better choice when you have multiple audiences to be created, different types of custom segments, audiences to be created, then create all of them in one go right here. And then start building your search display campaigns and wherever needed, just plug them in. Same is combined segments. So if you want to create a combined audience, specifically, you can do that here. Your data insights is going to be where you will be able to see all the data list. Specifically your audience's remarketing list data will be showing up here. You will also get to see here in audience Manager is the size. So in the sense that how many users you have been able to collect? For your remarket for each of the remarketing list which you created, how many you have collected in search, how many you have collected in Youtube, how many you've collected from Display, Gmail campaign, all that will show up here. So that is what is needed. The reason we should be looking at the numbers is that there is a minimum threshold after which only a remarketing campaign starts working. Like, for example, if you're running a search remarketing campaign, then you require a minimum thousand email addresses, thousand users to be collected. When you are running a display campaign, then we need 100. That way we have to make sure we are able to get those many, uh, IP addresses or users data collected so that our remarketing campaigns work. I hope this makes sense. I hope you understand now the use case of audience manager. What are things can you do from this section of the platform? 86. Location Manager: Hi, guys. Welcome to this session. In this session, we wanted to look at the location manager feature which we get to see inside our Google Ads account. This is going to be an option which we see where you can manage multiple locations. So let's say you are in a business where you have different locations in the city specifically where you want to drive traffic to. So those locations can be updated in location manager and can be used at scale. So that's the idea of this particular feature. For this, obviously, all the locations needs to be uploaded and registered on Google My Business, Google Business profile, and then linked to Google Ads so that we can use them properly here. So let's have a look at this. So once you're on the platform and we go to tools under shared library, you have location manager. So this is where you can upload business locations. Okay? So those can be locations which can be uploaded here. You can give your business name. Okay, you can give a label name as well and then manage it from here. Okay? So since the Google business profile is linked with your Google Ads, it will auto copulate out here. Same is the case with location group. Location group is like a collection of business locations. So how this practically works is, let's say, I have a specific product, which I sell in 25 different locations across the country. Now in a normal scenario, how I'm going to build a campaign for that is I will be adding those 25 locations in each of the campaigns which I'm building. Now, that can be a tedious job to do. So rather than doing that, what we do is we add those 25 locations as a location group here. With the help of this, you can give it a name. And then add all those locations right here. This becomes like a group and now you have the option to just link this location group to the campaign. This way, very quickly, multiple locations can be added to a campaign in one book. That's the idea of location groups which you can make use of. I hope this makes sense. I have people to understand the objective of using location manager, which helps to manage bulk locations effectively in our campaigns in our Google Ads account. 87. Exclusion Lists: Hi, guys. Welcome to this session. In this session, we wanted to see how we can make use of the exclusion list inside our Google Ads account. Exclusion list helps you to add negative keywords, placement exclusions, which you can do. This is primarily to identify that content and audience whom you don't want to show your ads. That is where we make use of exclusion list as you can understand by the name itself. For this, we can go to the tool section in shared library where you have exclusion list. There are two ways we can use it. One is negative keyword list, so you can create a list over here and add the negatives. Uh, and we create the list. Now what you can do is you can select the negative keyword list and apply. Apply to specific campaigns which you may have in this manner. At a campaign level, you can apply them in this particular way. That is one option which you have in exclusion list. The other one which you have is placement exclusion list. This is primarily for display video campaigns where we can list down a list of placements or websites, YouTube channels, YouTube videos, where you don't want to show your ads. You can add a new list. You can search certain ptent which is not relevant for you. Those which we are adding right here. So that is the objective. Both ways through exclusion list, we're able to go ahead and connect and we can negate out content which is not relevant for us. This is very useful because this really helps to stop our ads from shown on irrelevant audiences, irrelevant content. Plus, it stops from getting unnecessary clicks, which are not relevant for us, not getting irrelevant traffic to our website, improves our CTR, saves a lot of money because of not getting unnecessary clicks. I hope this makes sense. I hope you understand the use case of exclusion list, which everyone should be using when they're running campaigns on Google Ads. Um, 88. Brand Lists: Hi, Ay. Welcome to this session. In this session, we'll see how we can make use of brand list feature which we get in the Google Ads account. So once you're in the account and we go to the tool section under shared library, there is brand list. Brand list is primarily you can create a list of all the brands for which you would like to search, you want your ads to get appeared. Here we can create a list for which you would like to show your ads specifically, those can be added. What we are trying to do here is we want to make sure that our ads appear for specific brands. So this is like brand keywords which you are adding here, and we are trying to make sure that our ads appear whenever these are searched on Google by users. Okay? So that's the idea with brand list. This can be really useful when you want to, uh, specifically appear for a specific kind of search queries, which are mostly brand keywords. So that's the idea. So here you can give a name. And then you can give the name of the brands in this particular manner. And you can save it. This can be a good idea because this is making it sure that for these particular search queries, for these brands search queries, your ads appear for sure. When the potential of winning the auction is very high when these brand search queries are happening. I hope this makes sense. I hope you understand now how we can make use of the brand list feature. 89. Rules: Hi, guys. Welcome to this session. In this session, we're going to talk about the automated rules. Automated rules is going to be a feature which you get on the Google Ads platform. With the help of which, we can build out certain rules on the platform, which we can apply automatically at the back end. So here, what we do is we take certain actions on the account based on certain conditions which are met. So those are called rules. So just to give you an example, we can build out different types of rules on this platform for various reasons. Like, for example, I can build a campaign budget specific rule, wherein I want to keep a check on the campaign budget spend, and let's say I don't want my campaigns to spend beyond a certain amount. So in such a case, I can build out a rule which will check for this, and the moment we reach that amount, it can go ahead and take an action of causing that gap. So this way, you're able to optimize your campaigns really well, guys. Various types of rules can be created on the Google Ads platform. Let's have a look at this, how you can build them out. So once we are inside our platform, we can go to the tool section where we can go to bulk actions where we can go to rules. So from here, we can build out these automated rules. There are various kinds of rules, as you can see out here, which we can create. So let's begin with the campaign rule like we were discussing. So let's say this is a budget rule which we want to set and the objective is that we want to pause certain campaigns. The moment it reaches let's say spend of 5,000 rupees. So now to set up the particular rule, there are different actions. So you can decide whether you want to do it on a particular campaign or you want to do it on all the campaigns. So that option is also out here. And now here, you put the condition. So the condition which we are keeping for this rule is that the spend should not go beyond 5,000. So we can look for spend which is cost and we can say that the moment the cost equals 5,000, that is when we will take the action, and the action is that we want to pause that campaign. So you can choose the actions from here and we're choosing pause the campaign, and we can create this specific rule. So this rule will now check on a regular basis our account, okay. And whenever this condition is met, the action will be automatically taken. Similarly, we can build out other rules as well. Let's say we are doing a keyword specific rule. Let's take a situation wherein I want to incentivize or I want to increase the bids of high performing keywords. The keywords which are performing for us getting us those conversions, I would like to increase their bids because that will make us trigger our ads more from those keywords and chances are there, we can get more sales out of it. So I want to create a rule around that. So let's say this is a keyword rule and we are saying a good keyword. You follow the same process, we can apply it to all the keywords. The condition is, so now we have to look at what do we mean by a good keyword? A good keyword will have good metrics. Let's say the CTR of that keyword specifically is high. Let's say the CTR is more than 2%. Also, we are saying let's say the clicks coming from those keywords are more than 50. So if there is a keyword whose CTR is more than 2% and the clicks are more than 50 for such a keyword, I want to take the action. The action is, I want to increase the bids for such keywords. So we'll take the action. So what we want to do is we want to change the keyword bids. So now there are various options which you get, which is you want to set a new bid, you want to increase the bids by a certain percentage, all that option you will get. So let's say we want to increase the bids by a certain percentage or an amount. Let's say we would like to increase the bids by 10%. However, this cannot be an unending process, right? We would like to increase the bid, but up to a certain limit. So you can set the upper limit also out here in this manner. Once you create the rule, then you can see the frequency as well. So the rule will check this on a daily basis on the account, and whichever keywords meets these criteria, the action will be taken on those keywords accordingly. So this becomes one rule which we have created for our good keywords. Similarly now, you can create another rule for the keywords keywords which are not performing for us, we would like to decrease their bits and save the money over there. So in the same manner, you can build out another rule for that. You can apply it to all the keywords. Now, bad keywords means their metrics are bad. So let's say the CTR for that keyword is less than 1%. And we are saying that the clicks also for that keyword is less than ten. So in such a case, if there is a keyword whose CTR is less than one and the number of cliques are less than ten, that's a bad keyword for us and we would not like to bid more money on it. Rather, we would like to decrease their bids and change their bids basically. So we can again, do a decrease bids by percentage. Let's say we want to decrease them by 5%. And here also, we don't want to make the bid zero. We want to decrease their bids. So here now, you can put a lower limit in this manner. And now this rule will check on a daily basis for keywords which are meeting these criteria and apply and we'll apply that action on them. So in this manner, guys, various types of rules can be created across ads, keywords, okay? You can do it across audience targetings as well, gender rules. So these are various types of rules available out here, which you can build out at the back end, and they will be running at the back end automatically making those changes whenever those criterias are met. So this works like an automated optimizations which are happening at the back end even while we are sleeping and we are not keeping a watch on our accounts. I hope this makes sense, and now you understand how we can make use of the automated rules. Thank you so much guys for listening into this session, and I will see you in the next video. 90. Scripts: Hi, guys. Welcome to this session. In today's session, we are going to look at how to use scripts inside our Google Ads account. Scripts are basically programming codes which we can use on our Google Ads account to perform various functions. This is an option which Google has provided for companies who have a lot of programmers and they want to use coding to manage the glas accounts. The help of these scripts, guys, you can do a lot of things like creating ad groups, ads, keywords which you can add. You can also add extensions. You can set budgets of a campaign. You can pause a campaign. So there are various types of scripts which is available, which can be used here, which is used for doing different types of things in the account. So we'll go inside the Google Ads account and you will see how to do this. But before that, I just wanted to show you what all things we are going to cover in this. So we're going to see how to get started with scripts first. Then we'll set a budget for our campaign. Inside that campaign, we're going to add an Ad group and then we'll create an ad expanded textd inside that Ad group. We will also see how to add keywords in the Ad group. We will create cycling extension, and finally, we will see how to pause a campaign. So let's begin this. Once we are logged into our Google Ads account, you can go to the tool section on top right and under bult actions, you will see the third option is scripts. So here you can write the scripts which will perform and do different things. Now with this plus button, we can start with the screen, Let's have a look at this. The process is going to be like this size, we have to give a name to the script, and then we can paste the code over here, and then we save it, and then we can see how it works. From here, as you can see, the first thing it asks you is the script name. I'm going to say get started. Now, in order to get codes, Google also provide us some documentation. If you go to the documents page to Google developers page, you will come to their resource which is Google Ad Scripts. Here we're going to start with the first code which is get started. This will give us the first code, which is out here as you can see. This code basically tells you the data for yesterday's impressions for ten keywords. This is a resting code which we will use to see whether the code is working properly in our account or not. All we need to do is we just need to copy this code. And then we can go back to our account and we can paste it. Once you paste the code, guys, the process is going to be like this where you have to first save the code and once you save it, you need to authorize it. Authorize means you're authorizing Google to use a code on your Google Ads account. You have to give that authorization. Here I'm giving the authorization. Now that the authorization has been given, I can just do a preview and check I can see the logs. So here you can see it is working fine. It is giving me output for ten keywords for yesterday's impressions. This looks fine, so we can run this. So now it has worked. We can see the 11 log statement, see the output. So yes, the ten keywords data is being shown over here. There was no impressions from the ten keywords. It shows as zero. Next, we are going to look at code which will help us to set a campaign budget. For this, again, we go back to the Google Ads resource and on the top guys, the fourth option is samples. In samples, you will find different types of codes available. So here on the left panel, if you see, these are the topics on which various codes are already available. Here we can start with the work. The first thing is budget related, so I'm going to go to the budgets. Now you can see these are different codes related to budget. The first code is to set a campaign budget. The second one to gather campaign budget data. For now, I'm focused on looking at campaign budget. I'm going to copy this and we'll go back and do the same process. I have also opened Google Eye on a different window just to check that the work is happening in the right manner or not, we'll keep on parallel checking. Now we will start with this. We are going to set a campaign budget for, let's say, one of the campaigns here, which is let's say search June 27, which is on $100 budget. Let's say we want to set a budget of $50 on this campaign now through code. So we're going to paste the code here so you can delete the last curly braces and paste it over here. Now, whenever you're writing a code, guys, we have to call the main function on the top after function main. What I mean by the main function is that in this code, the main function is this, which is set campaign budget. You have to call this particular code, this particular function on the top, whenever you start in this manner. Now we need to insert the campaign name here. The campaign name, we were looking at a search June 27. Give the exact name. Don't make any grammatical mistakes on this. And here you can see the budget. I'm going to change it to 150. Then we do the same thing. This is going to be a budget related code. I'm going to name it and we are going to save this then we authorize it. After authorization, we can do a preview of it to check whether it's working fine or not. Yes, it is successful, it is going to change the budget, and now we can run. Now it is saying that it has changed the budget for this campaign, we are going to check that in the other account. So we can go inside the account. Now here, you can see it is $150. All right. Next, what we're going to do is in this campaign, we are going to add an Ad group. So we'll go to our resource and look for a code for Ad groups. Here it is the Ad groups. The first code itself is for adding Ad group so we can copy this and follow the same process, we'll create a new script. We are going to name this as let's say at Ad group and do the same thing. We're going to paste the code here and we are going to call the main function. In this case, the main function is at Ad group. Make sure guys there is grammatical mistakes or lower case, uppercase mistake because that will make a lot of difference because this is based on coding. Here we can name the ctag. We're looking at Search June 27. Let's say the ad group name we want to keep is script. That's our code. We are going to save this. We are going to authorize it again. Once the authorization is done, we can see a preview. Yes, it is successful. They have added the Ad group, so we can run this. The Ad group has been added. It seems like we can check it now. We can just refresh the page. It should show us the new Acrop called script in this particular campaign. It shows the Ad group, which is a script Ad group now created. Next, what we are going to do is in this Ad group, we are going to create an expanded textid. Let's look at that script. For that, we are going to come to Ads section. In Ads section, the first code itself is for adding a expanded textid, we're going to take this and go back again and create a new code we will repeat the same process. And we're going to call it Ad the Ad group, Ad specifically, and we're going to paste this. Here the main function is this one which add expanded textile, we're going to call the function here and we're going to add the Ad group, which is script and we will keep the Ad as this only which is being male We can save this and authorize this as well. After authorization, we can see a preview of it. It has been added to the campaign. That's what it seems like. We can run this So it says it is successful, so let's have a look. We can go inside this Ad group. We will go to the Ad section on the left panel. And here you can see the ad which we have created, which is under pending review. Next, we're going to add some keywords to the same Ad group. Let's see that. For keywords, let's take the code first. Let's look at keywords section over here. The first code itself is for adding keywords to an existing ad groups. We can copy this and now we can come to the script section. And we can name this as add keywords. We will follow the same process. We will call the same function. Now and we're going to name the ad group which is script. Now in this particular case, as you can see, they are adding a keyword called hello world. That's one keyword. If you want to add multiple keywords, you can just copy this particular function body and then paste it once again. Then if you want to do multiple, then you can add more in this manner. Now you can change your keywords, let's say, you can give the keywords in this manner. I'm going to add three keywords to this ad group. You can save this and then we can authorize it. After authorization, we can review it. Now you can see it shows it is fine, we are doing the right thing. We can run the word now it has been added again. Let's check. Now when you go to the keyword section of this at group, we'll just refresh the page and come back again. So it should show us the three keywords which we added. Here we'll get to see it. Now you can see, these are the three keywords which we added in the Ad group. Next, we want to create some cycling extension as well. Let's see for extensions, we'll get the code first. Here, under extensions, you have all the five types here right now. We're looking at cyclings. The first we sell is for creating cycling, so we can copy this and then follow the same process. Here we can name it as at cycling and we are going to paste the code. We are going to call the main function Then these are the side links which they have created. I'm just not changing them. Let's keep it that way. Now there are two options. One is you can add them at a campaign level through this particular section of the code, and then you also have an option to add at an ad group level from this section. Let's say I don't want to do a campaign level, I just want to do Ad group level so I can just mention the Ad group, which is script then I can save it and I will authorize it. Once the authorization is done, then we can preview it. So now you can see it has been Ad, so we can run this code. Now the sightlin is also being added. Let's check. We can go to the Ads and extensions page once again and we'll go to the extensions page specifically. Here you can see this is the same ctling which we created is reflecting. Next, what we have is pausing the campaign. Let's look at pausing a campaign, we can go to campaigns page so here you can see this is a pause Campaign code, so we can copy this and we will go back and repeat the process of creating a new script. Here you can name it as pause capping and we can paste the code over here. We will call the main function. Then we can insert the campaign name. Campaign name was search June 27 and we can save this. Once after saving, we can authorize it. Then after authorization, I'm just doing a quick preview. Yes, it can be paused, it is successful, the pod is correct, so we are running it. It has been paused, let's have a look. If you see over here right now it is enabled. I'm just going to refresh this particular page. We will go to the campaigns page. So now you can see it is showing us paused. The campaign has been paused. In this manner, guys, we are going to use scripts for various reasons. You can create different things inside the account. I showed you the codes as well. There are multiple codes available out here which you can access, and in this very simple manner, you can apply it on your account and perform different functions. I hope everyone was able to understand how to use scripts in Googles now. Thank you so much guys for listening into this session today. Have a great day, guys. 91. Solutions: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the solutions feature which we get to see inside our Google Ads account. So once you are in the account, we can go to the tools section. In tools under bulk actions, you have solutions. So solutions is primarily a specific wave wherein you can create different types of checkers, Okay, for your account. It's like, for example, account summary solution or a report, which basically generates a report about the performance of our Google Ads account. Similarly, there can be an ad performance report as well, which is specifically going to create a report around specifically about your performance of our ads. Then there is account anomaly detector. So this particular report will specifically send out an email to us if there is some unusual behavior which we get to detect in the account. Link checker, it will check the URLs of the ads and keywords to see if they are working properly. There is no page not found or 404 errors happening on them. Flexible budgets, it will dynamically adjust the campaign's budgets daily with a certain budget distribution scheme. And then common negative list. So if you want, you can simplify the management of negative criteria. So all of that can be too. So just to show you how this is going to be, let's say we are doing Ad performance. So here, we can just create this solution. I will by default check it. Okay, we can provide our email address. You can also set the frequency. What would be the frequency of this check, right? So we can say, we want to do it daily, and we give our email address over here. In this manner, and then we can save it. Let's look at one more. Okay. So account anomaly detector, so we can give it a name and then these other ones. So, for example, clicks threshold with respect to history average. Okay? So if you want to make sure that based on the past performance, what kind of clicks percentage should be, ok if it remains like that. So you can set all of that and then create the the particular checker. Okay, flexible budget you can give a name to the campaign, total budget which we can set. Start date. This is going to be we're going to adjust the budgets. You can give a start date of the budget strategy, end date as well. You can choose the budget strategy as weighted or equal weight option, the total amount will be split into daily budget evenly across all days. Weighted option is the total amount will be split into a daily weight that increases from the start date to the end date. Okay? And then you can choose the frequency. I hope this makes sense. I hope people to understand now how solutions as a feature can be useful. This just keeps a daily check on your account while you're sleeping while you're not on the account. This will be an automation which you're setting up on the account, which is going to keep these checks, share all these information insights with you on a regular basis. 92. Uploads: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the upload section, which we get to see in the bulk actions of Google Ads account. So once we are inside the account, if you come to the tools section, in tools in bulk actions, you also have uploads. Uploads is primarily useful when you want to, let's say, upload a whole campaign, on Google Ads, then you can have it on a spreadsheet and you can just upload the spreadsheet here which will set up the whole campaign for us on the platform. Here, we can come and we can download the template, which can be useful. These are all the templates provided by Google. So you want a campaign or an ad group, Responsive Search Ad, responsive display ad, keywords, negative keywords, all the templates are created. All you have to do is fill in the details as per the template provided and then upload it in the CSE file. Okay. So then it can be used and the campaign can be built out. All these things can be built out automatically. This is really useful when you are planning to build huge campaigns. You are planning to add multiple ads into your account. So in such cases, you can make use of uploads where you can do it you can have it on your spreadsheet, and that can be uploaded here at the back end, which will build out these specifically very fast. Very quickly, you can set it up on the account. Hope this makes sense. I hope you understand now the use case of uploads, how we can make use of it to set up big campaigns, ads and keywords as well in a much shorter timespan. 93. Shared Budgets: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the shared budgets feature, which we get to see inside the Google Ads account. Shared budgets is primarily a feature wherein you can go ahead and allocate a certain budget to a number of campaigns together. This is where we can make you shared budget. So what is going to happen is a specific budget will be shared across multiple campaigns. So that is what we can use it with. Sometimes what happens is, let's say we get a lump sum amount from the client to spend on the campaigns, and if we have a numerous number of campaigns, we have a high number of campaigns. Allocating equal budget to them can be a tedious job. You will have to go to each and every campaign and make those changes and allocate specific budget. Rather than doing that, we can make use of the shared budgets feature where we can take that budget and link all the campaigns to that shared budget. The only flip side to this feature is, it is not going to be an evenly distributed budget across campaigns. It will purely depend on how the campaigns are performing based on which the budget will be utilized from the whole lot. I hope this makes sense. Let's see how you can apply this. We go to the tool section in tools specifically budgets and bidding and we can go to shared budgets. Here, we can give it a name. And then you can select the campaigns which will be utilizing that budget. Then we can go ahead and give the specific budget. Then you can save it. This is how we can use the shared budgets feature, which will be useful in some scenarios wherein you want to use a certain amount of money across multiple campaigns. 94. Bid Strategies: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the bid strategies feature which we get to see inside the Google Ads account. This is one of the features which we have wherein you can apply a specific bidding strategy on multiple campaigns together. So one bidding strategy applied in multiple campaigns, and then you can see whether that bidding strategy is working out well for the campaign or not, how the campaigns performance is. So all of that will be summarized and data will be shared with you. So that's the idea of using bid strategies. So this you can do from the tools section. When you come to budgets and bidding, you have bid strategies under shared budgets. So here, it's also used to be called as portfolio bid strategies. So now here, the first thing which you do is you select the bidding strategy. And then you select the campaigns on which you want to apply them. Then you can set the bid. You also have an option to create a shared budget if you want to for this particular portfolio bid strategy, but that's not mandatory, and then you can save it. So this is our bidding strategy, which is being applied now on three different campaigns. And when you click on it, it is going to give you a summary report. It's going to give you a status on the strategy, how it is working for these three campaigns and how has been the output of it. So that's the idea of bid strategies feature which we can use in Google Ads account. 95. Adjustments: Hi, guys. Welcome to this session. In this session, we'll look at another feature, which is seasonality adjustments, which we can do in our Google Ads account. So seasonality adjustments is primarily a feature wherein you can go ahead and make changes to your budget to your conversion rates during specific seasons of your business. So this would be really useful when you want to have additional budget used during your season time, or you want your conversion rates to be better during your season time. So that is when you can make these adjustments beforehand so that the bidding strategy automatically works in such manner, applies these during the season period and you are able to generate better returns. Let's see this. This is available under in tools, we go to budgets and bidding and there is adjustments. This is where you can create a seasonality adjustment. Here you can make adjustment of two types, budget or conversion rate. Let's say I want to invest more budget and we can give it a name, if you want to give a description, you can do that. You can select the start date end date. And then select the campaign for it. And let's say additional budget. So what is going to happen is for this particular period which we have defined, automatically, the budget will increase by the amount which you set out here. So this is going to be really useful because as you understand your business well, you know, which is your season, which are the profitable months for the business. So before that time, you can set up these adjustments so that automatically the budget adjustments happen and provide they produce better returns, sales and revenue for the business. I hope this makes sense. I hope to understand now how seasonality adjustments can be used in Google Ads. 96. Keyword Planner Tool: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the Keyword Planner Tool provided inside our Google Ads account. So once we are on the platform, we can go to the tool section in planning where you get to see Keyword Planner. Like we spoke about it earlier also, Keyword Planner Tool is the main tool which we use for keyword research purposes. When you're planning to build a Search Campaign, keyword research is a critical part because that is what is going to trigger your ads. Okay? What people search on Google, those search queries match with our keywords, and then only our ads get triggered and people get to see our ads, they click on our Ads and visit our website. So having the right set of keywords becomes super critical, and that is why proper research work should go behind it when we are planning to add keywords to our search campaigns. That is where this tool can be really useful where this tool is linked to Google on the back end, where it pulls real time data about what kind of searches happen on Google and gives us those insights. And based on that information, then you can select your keywords which you want to add to the campaigns. So let's have a look at this. So you can see, when you come to Keyword Planner, there are two options. One is discover new keywords where you can go and start looking for new keywords to be added to the campaign. Second is get search volume and forecast. So get Search volume and forecast will give you ideas about what is the volume, search volume happening, the forecasting of it, which you can find here. So if you go ahead and put your keywords, it is going to give you the search volumes, which you can find over here. Okay, all of that will be provided. So let's go back and look at the keyword ideas. Now this is where we can search for our keywords. Now, you can add multiple keywords to get search keyword ideas, Keyword ideas specifically. Also, you have an option where you can search for this. Also let's have a look at it once again. One more thing which I wanted to show you here is, so there are two ways of doing the search. One is, obviously you can provide your keywords here or you can provide your website. You can provide your website as well, and Google can scan your website to pull up some keyword ideas based on it. You can start with the website here as well. Now, personally, I would suggest doing the research work with the root keyword would be a much better choice. The reason being the website can be a little bit more generic. Okay, and we don't want to go generic when we're doing keyword research. We want to be as specific as possible with our keywords because that is exactly what is going to trigger our ads properly. So here, you can add Now, if you see it also gives you the location setting. So you can search for keywords based on location. So it does not need to be any location which you want. You can choose locations in this manner as well and do the search query. Now we come to the keywords tool inside the tool based on the search query which we have done. Based on the keywords we have provided, it is giving us some keyword ideas like Nike Airforce one, Air force one, Nike, Dunk Lo Jordan one. So these are the current searches which are happening in US, specific to Nike shoes. Okay. Now, this search query is also specific to the network. So if you see right now it is covering the Google search and Google search partners. Okay. Both are there. So you can choose that as well. So do you want to see data only for Google or do you want to see it with search partners as well, so that switching also you can do right here. Okay. Other than this, what you get to see here is the time frame. This data is for which time frame. So it is telling you that this data specifically is for last 12 months. Okay? So if you want to see for last month data, you can do that. You can do a custom data as well, data as well, and it will pull up the data. Like if you do last month, you will see the numbers will comparatively change over here. So what we are doing is we are looking only at Jan 2026. Let's do it once again. Here you can change the time range as well and you can get the data. Now we get to see all the information right here as you can see, then you can go ahead and select your keywords. This we had talked about earlier also keyword by relevance, average monthly searches. These are the different data which you get to see here. Now there are various ways you can refine your keywords. You can select your keywords which you want to. But if you want to refine them, that also we can do here specifically, where we can refine by brand. We can refine by gender as well. There are various ways you can go ahead and filter out the irrelevant keywords and only look at keywords which are relevant for you, the products which are actually selling. Here one way of refinement, the other way of refinement is by adding filters right here. You can add, let's say, I want to see only keywords with low competition, I can do that also. This is how we are going to make use of the Keyword Planner Tool. Then what you do is once you select your keywords, let's say these are the keywords you have selected, you can add them to the campaign. From here, you have the option. We saw this earlier also we can go to existing campaign, select our Campaign, select our Ad group and add. This is one way. The other things which you can do is, let's say you select certain keywords and you want to see how they are going to perform. You are planning to add them to a new campaign. Then you can put them in a plan first. Once you put them in the plan, we can go to forecast. In forecast, it is going to give you a rough estimate of how these keywords are going to perform. What kind of sales can they bring at a certain daily budget. Now, if you want, you can change the daily budget also. And see at a certain budget, what kind of sales can we get. So if you see the earlier, we were getting 54 conversions, but now with 100 rupee daily budget, it can be around 56 conversions we can get spending around 3,000 rupees a month. Now, this is a forecasting done for next month, as you can see, this is for April next year, okay? You can do the forecasting for next quarter. All that is possible. Next week forecasting, you can do that. In the same manner, you have negative keywords as well. You have the option over here to add new negative keywords, which you can do here, which can be useful. You can add them to the new campaign or to an existing campaign. All that can be done. Saved, keywords which are already used or saved earlier can be seen right here. You can add them also. So that is the complete use case of a Keyword Planner Tool, research work, which we have to do before we start building a Search Campaign. This tool helps to add keywords to our existing campaign, new campaigns in the specific ad groups which you want. I hope this makes sense. I hope you understand now how you can use this particular tool. If you want to do detailed analysis of the keywords data, you can download it as well, and then it will be downloaded in an Excel CSV file, and then you can do the analysis as. I hope this makes sense. I hope you understand now how we can make use of the Keyword Planner tool. 97. Performance Planner: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the performance planner tool provided inside the Google Ads account. So once you're in the account, we can go to the tool section in planning where you have performance planner. Performance Planner is primarily a tool used for forecasting what kind of budget would be needed to reach a certain amount of performance. So let's say you're getting a certain number of conversions or sales in this particular month. Let's say you're getting 100 sales in this specific month. And your plan is to reach to 150 sales or conversions in the next month. So in order to reach a 150 sales or revenue for next month, what kind of budget would be required? That is what the tool does a forecasting of. Okay. So here you can come and you can give those details. You can mention what are your target area, what is your focus metric, which can be conversions. It can also be different metrics as well. Let's say you're focusing on a specific target CPA that you want to maintain for next month. In such cases, what will be the budget required for it? So that is what it does over here where you can use this for budget forecasting. Budget forecasting needed to reach certain performance metrics. That's what performance Planner does. Uh, it is applicable on search display campaigns as well, where you can make use of this particular tool. Now, the tool becomes active and it can be used when you have running campaigns inside your Google Ads account. Then you can make use of the tool, and that is how the campaigns become eligible for the tool to be used. Otherwise, you will not be able to use it just for the training purposes. I hope this makes sense. I hope you understand now how performance planner can be used specifically as a budgeting tool to reach certain performance metrics you may have for your business. 98. Reach Planner: Hi, ais. Welcome to this session. In this session, we'll look at how we can make use of the Reach Planner tool, which we get inside the Google Ads account. So this you can access from the tool section in planning where you have reach Planner. Now, Reach Planner is primarily a tool useful for building some specifically for Youtube campaigns, video campaigns, where you want to reach out to a huge audience. And that is where this tool can be useful. Again, this tool is not active in the account all the time. You can reach out to the Google Ads representative who can help you activate this tool for your account. Now, some of the features of this tool is, the first thing, which is what it does is it helps you to choose the right audience. What kind of audience you want to reach out to specifically, which is going to generate better returns, sales and revenue for you. So that strategy building you can do here first. Second, it also helps you to find the right mix of ads. What kind of video ad formats would really work for your business objective? Those suggestions are also provided by the tool. Then you can also view some key metrics which will be really useful. And then also you can explore cross media impact, which can happen right here. Okay? So the intent of this tool is primarily to help you make your video campaigns perform better by helping you with audience targeting selections, the video creatives, mixes which you're doing, and looking at various cross media impact as well, which is going to help in getting better performance from the video campaigns. I hope this makes sense. I hope you understand now how a reach planner tool can be used in our Google Ads account, majorly to make our video campaigns perform better. 99. App Advertising Hub: Hi, guys. Welcome to this session. In this session, we'll talk about the App advertising hub feature which we get in the Google Ads account. This is going to be a feature wherein we are running campaigns which are driving ad clicks to the mobile app, and now there you want to track in app purchases and the engagements which users have on the app. That is what you can do from App advertising Hub. So where we can set up the conversion tracking, deep linking setups can be done as well. So let's have a look at this. For that, we can go to tools, and here you have App advertising Hub. So when you come to this, here we can do a lot of things like driving conversions for the users landing on the app via our ADClicks. You can improve the web campaigns performance. You can optimize your spends towards higher performance channels. The idea is that here, we're going to implement our SDK and link our Ads account, specifically, which will help to track our in App conversions actions, which you can do. You can also do deep linking setup. This will primarily help you to take a customer from your ad directly to a specific page in the Okay, so you can optimize each of these steps after the initial setup. So that's the idea with App advertising Hub. Primarily, it helps to improve your sales through the user interaction which happens in the mobile app. And we want to analyze the data through our web campaigns to our campaigns which we are running, and that is where App advertising hub can be really useful. You can see here they also have provided the deep link validator. Here you can put in you can select your platform, you can attach your app. You can select the report type, and then you can enter the deep link to validate. Same way, we have a deep link impact calculator also, so you can see that also the data right here. 100. Creator Partnerships: Hi, guys. Welcome to this sessions. In this session, we'll talk about the Creator Partnerships feature, which you can get to see inside Google Ads account. So this is a new feature which Google has recently launched. So you can find this in the tool section where you can go to Creator Partnerships. So the idea behind this is you can now collaborate with content creators, Youtube creators specifically, and promote your products and services through their channel. So that is what we are trying to analyze over here. So here you can link a specific Youtube creator and then see how the analytics shows about how their videos are generating views for you and the kind of clicks traffic which you're receiving because of this specific collaboration. So that's the idea of creator partnerships, which you can do. So sponsorship ads. You can basically run sponsorship ads because you are linking with sponsored content. Okay, on Youtube specifically. And then they are promoting your products and services on their videos in their Youtube channel, and because of which, that is generating additional traffic to your website and generating sales and revenue. That's the idea of creator partnerships. So if you read more, it has some specific eligibility criteria, which is going to be a case wherein it is going to be a large account. If your Google Ads account has been spending enough money with Google, then this feature becomes activated in your Google Ads account with over $100 in Demand Gen or a Youtube spend in the previous year. That's the basic requirement. Okay, and it has a creator search access, you are getting that, and you are a verified advertiser, and not in a prohibited or restricted category. Okay. So when you have this particular when you come to this particular feature, it will automatically show your eligibility. Ideally, you should be able to see an overview creator search, management and analytics tabs in your creator partnership section. Based on which you can move forward with it and start using it. Like for example, here, you can link the video video from the partnership Youtube creator. You can link a video, you can link their Youtube channel directly, and then you can see their analytics. Okay. That's the idea behind creator partnerships, which is basically going to help you generate another source of traffic revenue, you can say, by having a collaboration with Youtube creators because they also have their own audiences and they can absolutely promote your products if there is a connection between what their audience is all about and what your products and services are offering. I hope this makes sense. I hope you understand now how we can make use of this specific feature, which can generate incremental revenue for you by capitalizing on the Youtube audience and through the Youtube creators which we have. Thank you guys for listening to this, and I will see you in the next video. 101. Content Suitability: Hi, guys. Welcome to this sessions. And this session, we'll see how we can make use of the content suitability feature, which we get to see inside our Google Ads. So when you go to tools, specifically, you have content suitability as well. So this is where you can select your inventory type in the sense that what kind of content you would like to expose your audiences to. Okay? So now Google has divided the inventory into three major types. There's an expanded inventory, standard inventory, and limited inventory. Standard inventory is the most suitable one because it caters to most of the brands. And in this, specifically, what they do is they try to obviously show less content for content where there is strong profanity, strong references to sexual suggestive content, strong dramatized violence. So that way, standard inventory works out well for most of the clients. But other than this, there is limited inventory as well, which specifically excludes sensitive content and limits your available entry. Okay, so it becomes conservative towards targeting the content and looks at not exposing your ads to a huge amount of audience available. On the other hand, there is expanded inventory where it tries to maximize the available inventory by showing ads aggressively to additional protection without any additional protection. So in such cases, ads can be shown without any limitations. So that's the idea. So here we go ahead and can select the one, which is relevant to our business in this particular manner, and then we can make use of it in our campaigns. I hope this makes sense. I understand how content suitability feature can be useful when we are advertising with Google. 102. Data Manager: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the data manager feature which we get to see inside our Google Ads. So once you're in the account and we go to the tools section, that is where you will find data manager. So this is a particular section which we primarily use for connecting our Google Ads account with other third party tools. Okay. So here you will be able to do so. So first, obviously, you can set up your Google Tag. Google Tag is the global site tag which we have to have on our website, which will help us to track our conversions. So it will help us for tracking conversions, it is also going to help us for remarketing purposes to collecting the IP addresses of the users. Who visit our website and don't do business with us. So that is a hygiene check which we have to do. So the first step would be where we set up our Google Tag. So here, you follow the instructions, there will be a code provided. So there are two ways of doing it code and Cdless. Okay. So with the code given by them, which is the Google Tag, has to be pasted on the website, and then there will be another code which will be pasted on the thank you page of your website. Okay. Otherwise, you can also do the Cdless instructions which are being provided here. So we need to set this up, so Google Tag setup. And then comes the connected product. This is what I was talking about where we can link our Google Ads account with various other products or apps or platforms for various purposes. Like for example, if you remember, Google Business profile is needed when you want to have location extensions in your Google Ads. Then we need to have Google Business profile, which needs to be linked to our Google Ads. Then Youtube, this is also needed if you have a YouTube channel and you want to create an Ad Sequence campaign, then you need to link your Youtube channel to Google Ads. So those things which we can do here, other than this, there are other options as well, connecting your Google Analytics or Shopify store, Zoho CR CRM, Google Sheets. We spoke about this as well, which is about bulk actions where we want to, let's say, create multiple campaigns, which can be on a spreadsheet, which can be linked with the Google Sheets, and then we can use. Other than this, there can be a lot of CRM tools, which you might need to link to Google Ads for tracking purposes, offline conversions. Salesforce, Zoho CRM can be used for that. This is going to be the place where we can link, uh, other external products with Google Ads for various different scenarios. I hope this makes sense. I hope you understand now how to use data manager. What all things can you do with Data Manager in which scenarios, it will be practically implemented. 103. Asset Studio - Create Images: Hi, guys. Welcome to this session. So in this session, we'll look at the Asset Studio section which we get to see inside our Google Ads account. So this is the section where we can create images with the help of AI. So we are going to use the Google AI Tool to generate these images, videos, edit the images, videos as well, and a lot of other features, capabilities which you can use with the help of the AI tool. Okay? So the first thing which you want to look at right now is creating images. So for this, we can go to tools, and here the first option which you have is Asset Studio. So going to see this is for creating new images. So this is what we want to do right now. So we can go to create images, and this is where we can give a prompt. Okay? So we can give it a prompt specifically to generate an image for us. So for the prompt as well, we can take help of the Google Gemini tool. Okay? So here I have given a prompt, which is generate a prompt to generate an image of a vibrant ethnic, sporty looking shoe. Okay, and it has given me multiple options which I can select from. So let's say we're selecting the second one. You take the prompt and you give it to the tool to generate. This is going to take some time for it to look at the prompt and based on which generate the image for us. Once the image is generated, there are additional things which you can do. You can customize the image as per your requirement, because at the end of the day, you're going to use these images videos for your advertising, for your creatives, primarily. So the tool gives you some capabilities where you can make some changes on it as well. So we'll see all of that one by one. So the first thing which we are doing right now is generating the foundational image with the help of the AI. So here you can see, like this images can be created. These are some sample images created. Okay, so now we have that image generated, okay? Now what we can do is we can go ahead and select. Once you select the image, now you get various options. Various options you can replace the background of this image. You can erase the object, you can add a new object, you can replace the object, you can expand the image, adjust the color. All that can be done. Let's see, let's say we replacing the background. We're going to replace the remove the background specifically. In this manner brush size, you want to remove let's say we are going to give this generate a background, an empty minimalist white gallery with soft natural light streaming in, creating a serene ambience. That is what we want. So let's see how it builds that. It's creating a background for us based on the prompt which we have given. So you can see a lot of customizations which you can do with your image creatives, with the help of the AI too. Since Google has already integrated the AI tool inside their Google Ads, so we are able to do it here. Otherwise, you might have to use an external tool like mid journey, which you can use to generate images and do the same stuff over there. So rather than that, we can have it in this manner. So now you can see the image has changed and which looks much better in this particular manner. Okay. There are other options as well, which you can check out. The first one looks good, we can apply. That is one. Now the other things which you can do now is erase object, if you want to erase any object, we can do that as well. We are not doing that right now. But let's add a new object. Let's say in this particular area here, I want to add an object. We are going to say, let's say white cricket ball. We want to have a white cricket ball here. So now we are given the area and now we are given the prompt as well, based on which it is going to generate the image and should be adding it in that particular area. You also have an option to refine it as well. You can see it has created the image which looks pretty good. The image has been created, we can apply. Now, let's say we want to replace the object. We want to replace this object selected it and we're going to say, let's say, uh tennis wall. We are planning to replace it with a tennis ball rather. Once you're able to customize it, then you can download these images and then make use of them in your Ad creators. Here, it has generated so we can go ahead and apply. Replace expand the image. If you want to expand the image, make it a little bit more area that we can do also, something like this, we can increase the area. Okay. So these options, you have various options here, which is going to be horizontal, square or vertical, whichever you want. Free size is also available where you can highlight the area which you want to expand that way image can be expanded. Like this, we can expand and apply. Then we also have an option to adjust the color. Now here you can adjust the color. Let's do that. In this manner, we can adjust the color contrast as well. Saturation Sepia hue. You can see how the color is completely changing. So we can coop it like this and then fly. Now the image has been created which you can save. And give it a name. So this is how we can make use of this tool to generate the image and you can find that in the Asset library. I hope this makes sense. I hope you understand the first one, which is creating images with the help of the Google AI Tool, which we can do and then make use of it in our ads. 104. Asset Studio - Create Product Images: Hi, guys. Welcome to this session. In this session, we'll see another feature of Asset Studio, which is going to be create product images. So this is going to be one where you can create images by placing your product. So you just need to upload your product image, and then the AI tool will create a specific product image around that. Okay? So let's see this in action, how this is going to be. So you're going to create some product images from here. Okay. So you can add the images of the single product and the AI tool will place it in realistic scenarios. Okay? That's the idea. So we can upload the images from here. Let's say we're adding some airpods. Okay. Now we can give it a prompt. What kind of an image you want to create. For this, again, we can make use of the Google Gemini where we can give it a prompt where we say that generate a prom for using airpods in an image. So now it has given us an option. So let's say we're choosing the second one and we give that as a prompt and ask it to generate. So now with this, the tool will try to put the airpods in a realistic scene, specifically, based on the prompt which we have given. Our prompt is something like a dramatic, high contrast action shot of a male runner midstride on an urban bridge at sunset. He's wearing a black sweat wicking mini and clear white Airpod pros in both ears. Okay, sweat is visible on his face, and the white Airpod stems are certainly integrated into the shadow of his ear, sharp focus on the subject, motion blur in the background, professional sports photography. Okay. So that's the prompt, based on which it should generate the image and include our airpods in it. So this can be another option which you can do wherein you can upload just your product images. And here you can see it has gone ahead and done that. Okay. And you can generate that or you can select it. And now comes the other aspects of it, which we had seen previously also, you can make changes to the background, erase the object, add new object, all these you can do again. So this is how can be another option where you can integrate your product into a realistic scenario and use that as a creative in your ads when you're running on Google Ads account. I hope this makes sense. I hope you understand this another feature of the Asset Studio. 105. Asset Studio - Edit Images: Hi, guys. Welcome to this session. In this session, we'll see how we can also use the Edit images feature which we get to see in Asset Studio. So when you come to edit images, there are multiple things which we can do here, which is obviously edit image. We had seen this in previous video as well, editing multiple images, generate new images, generating product images. So let's have a look at this. It's going to be a similar stuff which we had done. So you can just select the image, and you're back on this page where we can edit this image and do all these things together, right? Okay. But now you can do it in bulk also. So that's the good thing where we can edit multiple images. So let's say this one, you can select your images. Now you can replace background for all. You can add new object to all of them. All that can be done in bulk. This is something different, which we can do where we can edit images at bulk. The other aspect is generating image. Here it is simply going to help you generate new images with the help of Google AI Tool. Let's say we are choosing another proms and ask it to generate Here you can give the prompt. Sometimes the tool might not be working properly, so that might happen. That's another option which you have. Then the last one which you can do here is generating product images, which we saw earlier also, the same stuff where you can addload your products images and they will be integrated into a realistic C. That is the edit images feature which we can use in the Asset Studio section. 106. Asset Studio - Bulk Edit Images: I Eyes. Welcome to this session. In this session, we'll see how we can make use of the Edit bulk images feature which we get to see in the Asset Studio. Once you are in the account, we also have an option for bulk edit images. Bulk Edit images is going to be the case, as you can understand. We can select images at bulk and then edit them. Here you can select your images. And now you can replace background of all of them. You can add new object in all of them. All that is possible. Let's say you're doing replaced background. Again, we can make use of Google Gemini tool to give us a prompt, which we can give. Now, in this case, specifically for bulk images which we are editing over here specifically, it is going to take its own time. So it's going to take its time, so we can take up 14 days for it to do it, and then we can come back to the tool and check. It is not going to right away generate it because this is happening at bulk and there is a lag. There's a time lag at this moment. So that is how it is going to be wherein it will show up right here, where we can check it out. You can see by now it has created it a little bit of it in this particular manner. This I had done earlier. So this is how it has gone ahead and created it. I hope this makes sense. I hope you understand how we can make use of bulk Edit images feature also in the asset in the Asset Studio. 107. Asset Studio - Create Videos With Images: Hi, guys. Welcome to this session. In this session, we'll see how we can create videos with the help of images in the Asset Studio section. So once you're in the Asset Studio, here we can come to the create videos from images. So let's have a look at this. So for this, we can first define the video length, which we can choose and then upload our images. So let's say we are uploading the image one, and then the second one And then we ask it to generate the video clip. So what it will do is it will take those images together and generate a video with that, specifically so that we can incorporate. So this becomes like a video ad, which has those your product images in it. Earlier we had seen how images can be put into realistic scenes. Now imagine product images of your product in a realistic video. Okay? So that's the idea of it where we can go ahead and use this. So now you can see this is how it can work. Okay. And then you can use that. You can select a track also from here, and apply that to all the videos. So here, they have a template as well, which we can make use of. We can give a text We can decide the music as well and then add a logo if you have any, then we can. Let's say, this is the logo we are using and then apply. Okay. So these are all going to get integrated. So we are now customizing the video. First, we added the images in it. Then we are adding some key messaging, the background music, the logo, all that being put together, the video is getting created right here. So this is how we can use images as well to create new videos with the AI tool provided in the Asset Studio. I hope this makes sense. I hope people to understand how these various features can be used to build very, effective video creatives, image creatives, which we can finally use in our business. So let's have a look at this. I hope this makes sense. I have to understand now how these can be created in the Asset Studio. 108. Asset Studio - Create Videos: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the create videos feature, which we get to see in Asset Studio. Once you're in the account, now we are looking at create videos. This is where we can create videos as well. So let's have a look at this. So now here, you can choose from various templates provided. Okay. So this will give you the idea how you want to create it. So let's say we want to choose this particular template, which will ask you to choose the particular sizing of the video. Do you want a horizontal video or a square vertical? So let's say this is for Instagram specifically, so we can choose vertical. And now here we give a name to the business and upload our video. Okay, so let's say we are uploading the video. Okay. These are the few things which we have to provide. We have to provide a text, we have to provide two specific test. So here we can give add another video. And we can add a logo. Now you can preview it. This is how the ad gets created, and then you can upload. You can straightaway upload it to your own channel and then make use of it in your video campaigns. I hope this makes sense to understand how we can also make use of the create videos feature which we get to see inside the Asset Studio. Y. 109. Asset Studio - Trim Videos: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the trim videos section feature which we have in the Asset Studio. So once you're in the Asset Studio, you also have an option for trimming videos. This is pretty straightforward where you can shorten your videos, based on certain specific requirements of our ads which we can run. So here we can select our video from the Youtube channel or we can select the videos we have created for Google Ads and we can select those. Now since on Google specifically, you can run 6 seconds ads, 10 seconds, 15 seconds. So those are being or recommended by Google. But you can do a custom duration also. Let's say we want a 6 seconds at. We can generate. What it will simply do is it is going to whichever video you have uploaded, it's going to trim that based on 6 seconds and give you four options. You can review them and based on which you can go ahead with any one of them. Here you have the options. You can check the video out. In this manner, select different options which you have and whichever suits best, that can be selected, and we can upload that to our Youtube channel. That's the idea of using trimmed videos feature, which we can use to trim our videos, which you are going to use in our video campaigns as video ads. I hope this makes sense. I hope people to understand how we can use these various features of Asset Studio to customize our image creatives and video ads which we want to build for our campaigns. 110. Asset Studio - Add Voice Overs: Hi, guys. Welcome to this session. In this session, we'll see another feature of Asset Studio, which is add voiceovers. Let's have a look at this. Once we're on Asset Studio, the last option is going to be adding voiceovers. Now, this can be for an existing video. You can add a voiceover or you can create a new audio add also with VoiceOver. Let's see the first one. Here we can select a video from our Youtube channel or to the videos we have created for Google Ads. Let's say we choose the video. Now here, you can decide the video volume. You can choose the language. From different options given over here. You have option to select the female voice as well, the voice over. We can do that also. Let's say a different voice altogether, voiceover volume, how much you want to keep, and then the message. We can say and the duration. The last part of it is going to be where you can also place the audio track, where you want to put it, you can do that as well as per your requirement, then load the preview. So this is going to be the voice over which we can use. Shoes for everyone. I hope this makes sense to understand how we can add voiceovers in our videos, in our audio ads as well and then use them specifically for our advertising purposes. Thank you so much guys for listening to this, and I will see you in the next video. 111. Asset Studio - Manage Assets: Hi, guys. Welcome to this sessions. In this session, we wanted to see how we can make use of the managed assets section, feature which we get to see in Asset Studio. Once you're in the Asset Studio, the last option is going to be manage your assets. This is a pretty simple option which is where you can upload your images, your videos from your computer, Google Drive or Dropbox. All the three options are available. So from computer, you can upload here. If you want to do it from Google Drive or Dropbox, you will have to link it. You'll have to go ahead and link your Google Drive account and all your Dropbox account and then you can upload your images and assets from here. That is one option. The other thing is, if you want to share your images, your videos which you have created specifically, you can choose them then you can share them also. So here you can decide how long you want that link the sharable link is valid for decide between seven, 14 and 30 days and this can be uh anyone with the link and view the assets. You can just copy the link and share it with anybody. That's the other feature which you have. This is useful when you are working with different teams and you have to share what all images are you going to use in the campaigns. Then this can be really helpful. I hope this makes sense, how we can use manage Asset section which we get to see in Asset Studio. Um, 112. Business Data - Page Feed: Hi, guys. Welcome to this session. In this session, we're going to talk about the Page Feed feature, which we get on the Google Ads platform. So this feature is used on Dynamic Search Ads. So as we spoke in the previous videos as well, in Dynamic Search Ad, when we are creating it, we provide some dynamic Ad targets, which is basically we provide specific URLs which we would want the Google algorithm to crawl in order to create our headlines. So that can be provided through Page Feed as well. So here in the Page Feed feature, you can upload the URLs at the back end through a spreadsheet. And then we link this to our campaign to provide those URLs in the Dynamic Search Ad creation. Let's have a look at the guys, how we can make use of this feature. So once we are inside the Google Ads account, we can go to the tool section where we go to business data. And here we can create the page feed so Google will give you a specific template which you can download in this CSV file, and then you add the page URLs in the spreadsheet. So let me show you that. So this is how the template is going to be where you have to define your page URL and you have to give a custom label. So your page feed will look like this. So let's say this is my business, where clothes.com is my homepage, okay? And then there is a men's section, and there is a women's section as well, which I've named as men and women in the custom label column. So once this is defined, I have defined my URLs. I've given them a label as well. Now I can download this as a CSV file, and then we will upload it back here in this particular segment. So here you can come to Page Feed. You can give it a name specifically. And then you can upload this particular file, which we have created. Once you upload this particular file, then we can get into the campaign. Where we would like to use this specific feature. So now you can see this particular feed has been uploaded. So now we can go to our campaigns. So before you start working on the campaign, the one thing which we will have to do is you have to go into the settings of that campaign, and you have to activate this page feed option. So basically, what we are trying to do here is we are telling the Google algorithm to look at the page feeds data to get information about our website URLs, which we would like Google to crawl. So we'll come to Dynamic Search Ad setting and over here, we can select use only URLs from page feeds. So now we get to see the option we have, which we have created, and this we can save. Once we have saved this, now we can start the Dynamic Search Ad creation process. So you will see this. When we start creating a Dynamic Search Ad with a new Ad group, this will be dynamic and we can give a default bit here. So now we just need to provide the custom label. So if you remember in the sheet, we had given three labels over here. Let's say I want to create a Dynamic Search Ad for the homepage. I just need to copy as the way I have defined it here, and I have to put it down out here. So this way, I'm telling the Google algorithm to look at my home page, and based on that, it can create the headline. Similarly, I can add other pages as well. Let's say, I also want them to look at my men's page also and create the headline. So that also I can provide so like this, we will use the custom labels to define to explain which URLs we would want Google algorithm to crawl and then they can create the headlines based on that. So like this, you provide the details and then you can save it and you move forward with providing the descriptions and you create your Dynamic Search Ad. In this manner, we have created the ad, and this becomes our Dynamic Search Ad which we have created with the help of our Page Feed. I hope this makes sense. You understand now how we can make use of the Page Feed column feature in the Google Ads platform for creating Dynamic Search Ads. Thank you so much guys for listening into this session today, and I will see you in the next week. 113. Business Data - Dynamic Ad Feed: Hi, guys. Welcome to this session. In this session, we're going to talk about the Dynamic Ad feeds. This is going to be a feature in the Google Ads platform, which we can use for advertising multiple products in our businesses. So there can be a lot of businesses where we are selling thousands of products. In such a case, we can make use of this feature, wherein we upload the product details at the back end through a spreadsheet, and then we link this to our campaigns to create an ad about it, and then those thousand products can be advertised. So let's have a look at the guys how we can make use of this feature. So once we are in the Google Ads account, we can go to the tool section where we go to first business data where we are going to upload our product details. So here we are going to create a Dynamic Ad Feed. Now Google gives you some specific segments of businesses which you can select from, for which templates are already created. We just need to provide the details, fill in the details as for the template provided. So you can see these are different segments. If you go to the education segment, there is a particular template created specifically for the education feed, and then you can fill in the details here and upload it. So this way, you can use this particular feature. The other option is if your business does not fall into these categories, then you have the custom option as well, where you create a feed template yourself and upload your product details. Once the product details are uploaded here through the spreadsheet, then we can link this to our search or a display campaign, and then we can run ads for them. So this way, we are able to advertise thousands of products through one single ad in the campaign. So it helps us not to create manual ads for each of our products. I hope this makes sense. You understand now how a Dynamic Ad Feed is used on a Google Ads platform. Thank you so much guys for listening into this session, and I will see you in the next video. 114. Business Data - Hotel Properties Feed: Hi, guys. Welcome to this session. In this session, we're going to talk about the hotel property feeds, which we can use in the Google Ads platform. So this is another feature which we get in business data where we can make use of the hotel property feeds as well to run our hotel ads. So whenever we are running hotel ads and we want to show different hotels which we have in place where people can book rooms for in such a case, we can make use of this particular data feed as well. So here in this spreadsheet, we provide a list of all the hotels which we want to advertise for, and we upload it at the back end, and then we link this to our hotel campaign where we build an ad about it and we advertise it. So let's have a look at the guys how we can make use of this feature. So once we log into our Google Ads account, we can go to the tool section where we go to business data, and this is where we can create a hotel properties feed. So Google will give you a specific template for it, wherein we have to list down all the Google Maps URLs of our hotels. So just to show you an example, this is how the Google Maps URL should be listed down in the sheet. And once you do this for your business, then you can download this as a CSV file and then upload it back in the account. So you can upload a list of hotels. Okay? We can do that, or you can choose from maps and you can do the same thing. So once you upload the list of hotels over here, then we can go to our hotel campaign where we can link this and we can create our ads about the hotels and advertise them. So in this manner, multiple different hotel locations can be advertised from one single ad template in the hotel campaign. I hope this makes sense. You understand now how we can make use of the hotel properties feed on the Google Ads platform. Thank you so much, guys, for listening into this session, and I'll see you in the next video. 115. Policy Manager: Hi, guys. Welcome to this session. This session, we'll talk about the policy manager feature, which we get to see inside the Google Ads account. Policy Manager, as you can understand by the name itself is going to be a section which talks about all the issues which you're having with policies with respect to your ads. You will find this under tools. If you come to troubleshooting, there you have policy Manager. This is a section where you will be able to see all the disapproved ads, any type of ads which are not running right now due to some policy violations, all that information will be right here. Okay, so you will be able to see which all ads have been disapproved by Google for any policy violation. What are the reasoning for it? Then you can appeal for those particular ads to Google Pack and ask them and make the necessary changes they have asked you to do, and you can appeal back. So the appeal history will be here, okay? Whenever you have appealed to Google for reviewing your ads once again. Apart from that, strike history, strike history is going to be if there are multiple violations, then there can be strikes on the ads or on the account. So that time log will be here in the strike history section. So majorly policy Manager is a place which is going to be useful for you to check for any policy violations happening with your ads, which you can then manage yourself. You can rectify them, try to make the ads get approved by Google and able to run them. I hope this makes sense. I have to understand what kind of information you can get from Policy manager section. 116. Ad Preview & Diagnosis Tool: Hi, guys. Welcome to this session. In this session, we'll look at the Ad Preview and Diagnosis Tool provided in the Google Ads account. This is a tool which can be useful for previewing our live ads. A lot of times, once the ad is created, we would like to see how it looks like where it is appearing on our Google Search page. So for that we start doing a lot of searches on to notice our ads. Now that is not the right approach because what is happening there is we are wasting an impression. The ad will show up and it will be counted as an impression, and that is going to hamper our performance, our own campaigns performance. That is where you can use this tool, which is the Ad Preview and Diagnosis Tool, which does the same job. But now since it's an internal tool, the impressions are not counted, your CTR does not get impacted that way. Plus, this tool will do a diagnosis. In case the ad is not appearing, it will do a diagnosis and let you know the reasons, what could be the reasons why the ad might not be appearing. So let's have a look at this tool. Once you're in the account, we can go to the tool section in troubleshooting. In troubleshooting, you have Ad Preview and diagnosis. This is where you can enter your keyword, here it is going to show the preview of the ad. You can choose the device on which you want to see the ads in this manner, the ad will start appearing and you will be able to you can scroll through the whole and you can search for your ad. This is happening on mobile device. Same way for desktop also it is going to give you an idea. As you can see, this looks like a simple Google page where we look for our ads. These are the ads section where we can look for our ads. Same is with tablets as well. Where we can try to see our Ads. This is how we make use of the Ad Preview and Diagnosis Tool. You can see it says right now your ad isn't showing, and then it will also give you additional information about why it might not be showing. This way, you are able to check whether your ads are appearing or not if they're appearing where they are appearing. I hope this makes sense, you understand now how Ad Preview and Diagnosis Tool can be used. 117. Google Ads with Google Gemini AI: Hi, guys. Welcome to this session. In this session, we're going to talk about what are suggestions or optimizations which we can do on our Google Ads account with the help of AI. So in this particular video, we're going to talk about the Google AI, which is Google Bart. So let's have a look at this guys. So with the help of Google Bart, there are various things, various optimizations, changes which we can do on the Google Ads account. So we can start with the basic account structure. So if we have a particular brand for which we have to start advertising, we can get a complete account structure, details of it through the AI tool. We can also look at creating a Search Campaign structure, keyword research, which we can do, find out different keywords, negative keywords, keyword match types. We can also get suggestions around the ad copies which we want to create for the campaigns. Also, I will show you how we can do landing page optimizations here as well, and also some types of audience targeting, content targeting suggestions which we can get from the AI, which we can use for the brand. Also, this AI tool will help us to structure out shopping campaigns, performance Max campaigns, and display campaigns as well. So let's have a look at this guys how we can do this. So the first thing which we require first is to access Bard, the Google AI tool for which we can go to Google and we can search for Bard over here. And this will bring us to their website, which is out here, okay? So you can get into this and you can sign up on it, okay, and sign into the whole account in this particular manner. So this is the AI tool which we are talking about, which we can use for getting all the suggestions. Okay? So for example sake, we are going to look at a website. Let's say this is our client's website for which we have to start advertising and build out campaigns on our Google Ads platform. So we will take this as a reference to see what all suggestions Bart can give us. So the first suggestion which we're going to look at is the account structure. So in account structure, what we want to understand and get from the AI tool is that what all different types of campaigns can be built for this specific brand. So whenever we are giving any type of prompts on the AI tool, they need to be very specific in nature, and that is how the tool gets you more accurate information. So let's have a look at this, so we can write particular things like we can say that look at the website and suggest what all different Google Ads campaigns can we build for them to generate traffic, sales and leads. So now the AI tool will go to the website, we'll have a look at the websites content, what they are trying to offer, and based on which, it will give us certain suggestions of what all different types of campaigns can we suggest or build out for them, and what will be the output of it? Okay? So now you can see, so it's giving us ideas, campaign ideas, targeting keywords, what kind of keywords can we target? Okay, broad categories, specific category, long tail keywords. Campaign types, which we can do here, can be search ads, okay, display ads, shopping ads, Youtube, social media ads, okay? Campaign goals, can be which one? Additional strategies which we can get. In this, you can further optimize and you can ask more specific options like can you suggest Google Ads specific campaigns which will work for this brand. So now we can get more customized information, so we can get information about what type of Google specific campaigns can we get over here, right, and that can be used again. So in this particular manner, the first thing which we can do is we can use this for getting some account structure suggestions. That can be one option. The second thing is, let's say we want to create a Search Campaign for this same brand. So now we're looking for a Search Campaign suggestions from the AI tool. So let's have a look at that. Like this, we can give specific information. So now what we have done is we have given a specific requirement in the sense that what will be the campaign campaign structure? How many add groups do I require? Based on which, then we can also ask for specific type of negative keywords which we need as well, which can be suggested for us as well. We can also ask for specific Ads creation as well, in this case. So in this particular thing, if you see, they have given us all the ad group structure which we wanted, different types of ad groups and negative keywords, keywords which we can use over here. They've given us an ad Poppy, as well, which we can use specifically. So these can be all the ad groups, which we can now modify. We can use this to build out our whole Search Campaign as per the suggestions given out here. So this can be another suggestion. You can see ad extensions suggestions which they have also given us, which we can look at it as well. Other than this, you can now get more specific around keyword research. So you can ask for what keyword suggestions will they suggest for the brand? What will be the negative keywords? What will be the match types for them. So all of that can be suggested as well. So let's have a look at that. A, you can give a specific structure in which way you want to get the information. Let's say we want to get a list of 20 keywords broken down into different ad groups and match types. Also, we want to get some negative keywords at account level and campaign level. Oh and add group level. So you can give this information as well, and you can get certain suggestions over there. So now the system will give us those ad groups, as you can see, broad match quanti five, phrase match, exact match, and the keywords which they are giving us specifically, what will be the match types? Even dynamic search ads part which they are giving us, negative keywords, account level negatives, what can be their campaign level, and ad group specific which we can consider. So this can be the complete structure which we are now getting. It's a keyword research which we are able to do out here. The other thing is going to be ad copy creation. So there are various types of ads in search as well, like responsive search ads, dynamic search ads, call ads which we are creating. So we can get those also created over here with the help of AI tool. So let's have a look at that. So we can ask for responsive search ads, dynamic search ads, and recall Ads. In this particular manner. So now the tool will try to go to the website and build out those ads with the headlines, descriptions, which we can get in this particular manner. You can see very quickly we get those examples. So now we can take these and put it in our campaigns and run the ads very soon, very fast, which can be done very easily. Okay. So Ad creations can be done. You can be more specific around the character limits as well. You can say that the headlines should not be more than 30 characters or descriptions should be under 90 characters. So all that information you can also give out here. Other than that, you can do landing page optimization. So you can ask the tool to suggest you how well optimized it is. So all that information, it can try out as well. So you can do that also. Um, so you can make help of paid speed insights as well. And from there, it can do that, or it can give you suggestions around it as well. And you can go to the paid Speed website as well, and you can put the URL over there and do it also. That can be another way. Otherwise, if you want to just get some suggestions based on how the tool things it is optimized, you can just look for that also, and it can give you certain suggestions around what are the strengths of it? Okay, so you can see all of that as well. And now this can be shared with your web developer who can look at it and then give you certain suggestions around. Apart from this, we also get to do a lot of audience targeting, which we can do for the brand with the help of AI. Okay? So you can ask for certain audience targeting as well. Okay? So let's have a look at this. So in this manner, you can ask for specific categories from the Google Ads platform, which you would like to see. Also, you can ask for excluding audiences. So now the tool will suggest you based on that as well. So we can get some audience targeting which can be done for this brand. So you can see demographics, interests, life events, in market, all these audiences, fonten targeting, which we can do and what audiences we can exclude as well. Okay. Other than that, they'll give you additional specific categories which we can target out here in this particular manner. So these can now be implemented on the campaign, on the account which we are running for the client. Now what we can also build out are other campaign types, like, let's say, a Shopping Campaign. So if you want to build out a Shopping Campaign for the brand in the same manner, you can ask for the same thing. So you need ad groups, product groups, products, and negative keywords, audience targeting, all that you can ask for it, and it can give you complete information around that as well. So this you can then replicate on your platform. So you can see the product feed, okay, information, Campaign settings can be what Ad groups, what ad groups can be create, and what can be the product groups negative keywords for it. So that suggestion comes up very easily, and then these can be implemented in the campaign. You can also apply the audience targeting, optimizations, how you can do all of that suggestion also comes up. Similarly, now that the Performance Max Campaign is live and working really well for a lot of clients, we can get performance Max related campaign suggestions as well from the bad tool in the same manner. You can ask all the features which are there, which you can ask for, let's say, 25 search terms, which you're asking for. Okay. All these you can mention very specifically in the tool, and it can provide you all of that. So now you can get all the suggestions based on that. So Performance Max Campaign campaign settings, asset groups, what you will create. What will the assets, headlines, descriptions, which you can get images, which you can get Youtube videos, audience signals, what you will be using, Okay? The audience signals which are used, which you can use over here, negative keywords, search terms which you can use over here, like 25 search terms. Okay. So like that, we can suggest over here and can be implemented. And then lastly, you also have display campaigns, so you can build out a display campaign as well in the same manner. And ask for specific audiences, fountain targeting, responsive display ads, all of that can be built out. So now the campaign, the tool will structure out a display campaign for us. Okay, looking at the brand, it's going to suggest us what ad groups can we create. Okay, what our audience targeting we can do, the content targeting we can do, how we should be structuring based on ad groups specifically, based on looking at the content. And then for the responsive display ads, it will also suggest to you the ads, specifically the headlines, descriptions, images which we can consider and use them and some optimization tips as well. So in this manner, guys, a lot of the work which we do on our Google Ads campaigns can be automated and we can get a lot of help from the bad tool, which we can take. We can have a look at it and use it in our campaign creations, running the campaigns, optimizing the campaigns. The only thing which we need to keep in mind is that we are not going to blindly just copy from here and apply it in our accounts. We are going to custom are going to pick a lot of stuff from here. Let's say 80 to 90%, you are picking from here and putting it into your campaigns. But at the remaining ten 20%, you have to customize as per the client's requirement, the clients need and make it as more effective as possible. That is the right usage of the AIP. Okay? So I hope this makes sense, and now you understand how we can use the bad tool, the Google AI tool to run a lot of operational work and suggestions optimizations on our Google Ads account. Thank you so much, guys, for listening into this session today, and I will see you in the next video. 118. Drafts & Experiments: Hi, guys. Welcome to this session. In this session, we're going to talk about drafts and experiments feature, which we get on the Google Ads platform. Drafts are going to be a feature, guys, where we can make a copy of our live campaigns, and now we can make changes in this campaign without making any impact on the live campaign which is running. A lot of times it becomes necessary for us to experiment with new features, new ads, updates which are there on the live campaigns which we are running. So in such a case, we can make use of this specific feature where we make a copy of our live campaign, and now we make changes in it. So this way, our live campaign does not get impacted. And once we make the changes and we feel that this is going to work for the campaign, then we can make it live. Let's have a look at this guys, how you can make use of the drafts feature. So once we log into our account, we can go ahead and go to the Campaign tab where right beside the campaign stab, there is drafts. And here we can create a new draft. Now, when we start creating a new draft, the first thing which it will ask you to provide is the campaign for which you want to create a draft because we are making a copy of a live live campaign. So we can select our campaign from here. These are all the campaigns. So we can select the campaign and we can give a name to this draft specifically. And we save it. Once you save it, so this is a copy of the original campaign which has been created, which has everything related to the main original campaign. So this campaign has two ad groups. So if you go inside the Ad group, we can see the keywords as well, and then we can look at the ads also, which are creative. So now if you want to make any changes to this, we can do so. Like for example, let's say, we're adding some more keywords In this manner, we can make some changes to keywords. We can also go ahead and make some changes to the ads as well. We can add more headlines, descriptions to the ad. Okay, so that we can make it better. So now we are making changes to the Ad as well. Apart from this, you can create ad extensions or assets as well to this specific draft. So we can go to the asset section. And here, we can create various assets. Let's say we're creating some callout As you can see, we are providing more details. So now we have made multiple changes to this draft, and if everything looks good to us, then we can go to the Apply button, which will allow us to apply these changes to the live without. So we can do that. So this way, this process helps us to test and try new things in a live campaign without impacting it while it is running. And we can make those changes into the live account much more easily. So that's the drafts feature guys, which we get on the platform. Apart from this, you also get an option for experiments. Experiments are going to be an option wherein you can do a lot of different types of AB testing. You can create an experiment campaign, which is again going to be a copy of the original campaign which we create, and now we make changes in that. So let's say we want to try new ads. We want to try new landing pages. We want to try out new different audience targeting. Okay, we want to try different types of keywords. So we can add all that in the experiment campaign and now run this campaign parallel with our original campaign. And we run that for a certain period, and at the end of the period, we compare the results. So we see whether the experiment campaign was successful or not. If the experiment campaign turns out to be successful, we will get an option to either replace it with the original campaign or make it a new campaign on the platform. So let's have a look at this as well, guys, how you can create experiment campaigns. So for experiments, we can come to this particular section and start building it out. So Google has provided various types of experiment campaigns which can be created, which can be related to Performance Max, demand gen, video campaigns, app uplift campaigns or custom experiment, which is going to be you can build your own experiment campaign or just where you can optimize your texts. So let's look at custom experiment. Let's say we are doing it for search campaigns. So we can give it a name And then we have to choose the base campaign. So a base campaign needs to be selected over here. So base campaign is the original campaign whose copy you want to create out here. So we select that. And this is how the name will come up now for the Base campaign original Experiment Campaign. So now you can see this is again, becoming a copy of our original campaign which has been created. So this is a copy of the original campaign which we have now. And in this, again, we go ahead and make multiple changes. So let's say we are creating a Dynamic Search Ad let's say we want to make some changes to the keywords. So we're going to add some keywords over here and see how they perform for us. In this manner, we can add some keywords. Similarly, we can make some changes to the ads. A, Okay, in this manner, we can write down and we have created an ad over here. So what we have done is we have added some keywords. We have created this ad as well out here, okay? And now what we want to do is we want to schedule this. So we want this experiment campaign to run for a certain period, and then at the end of that period, we're going to compare its performance with the original campaign. So you can schedule it here. So now when you start scheduling, you also have to choose the specific metrics which you want to look at to compare it with the original campaign and then understand whether it was a success or a failure. So you can select the metrics, let's say, what we are looking at is clicks, we would want the clicks to increase, and we are looking at, let's say the cost should come down, okay? We can do an experiment budget split as well, how much budget you want to give. So we can give it an equal budget, 50 50, so we can split 50% of the original budget and give it to this experiment campaign. Then you can set the start date date of this campaign. Let's say we are doing it right now till 20th of this month, and then we create the campaign. We have built out this experiment campaign now, which will start running parallel to our original campaign till the 20th of the month. At the end of the month, the results will be out, and Google will show us clear data that by 20th, what kind of clicks and impressions the original campaign received versus what the experiment campaign received. So we can see the difference between the two and then decide whether this experiment campaign was a success or a failure. Once that is decided, you can also go ahead and replace the original campaign with the experiment campaign or you can build it out as a new campaign if it is a success. I hope this makes sense. Now you understand how experiment campaigns can be created, okay? And drafts can be used on the platform. Thank you so much, guys, for listening into this session, and I will see you in the next video. 119. Summary, Documents, Transactions, Settings, Promotions: I nine days. Welcome to this sessions. In this session, we'll look at the billing section of our Google Ads account. So once you're in the account, we can go to the billing section on the top left s panel where we can go to Billing summary. So as you can understand, this is a section where we get to see how much money is being charged for us for our advertising purposes. So all that summary will be out here. Okay? So you can see month by month data will be shown to you specifically, and the current month will be separated out in this particular manner. Other than this, billing activities. So here, you'll get to see all the specific interactions, post credits will be shown up in the billing activities section. Now, other than this, if you come to documents, any specific billing related documents will be added here like monthly invoice which you can download from here. If you want to change any of the payment methods, which you can add over here, if you want to remove the current ones, you can do all of that as well. If you're using any type of promotional coupon codes, a lot of time Google does marketing campaigns where they provide promo codes, where they are giving credits which can be used for advertising purposes, those will show up here and you can apply them here. Okay? So you can put the promotional code here and submit that will get you the credits which you can use for advertising. Billing transfer, this is usually a scenario wherein we are using it for monthly invoicing purposes. Then we're setting up billing transfers here. And then advertiser verification. This is needed as well, specifically for certain scenarios. This is a hygiene check which you should be doing when you are running a Google Ads account that you get your advertiser verification process done. So this is a processing where Google verifies your company documents and verifies you that you are a legitimate business, and that is why you are using they let you use the Google Ads account for advertising. This can be really useful for specific scenarios features like if you're using business name, business logo, extension, assets, that is when advertiser verification would be needed. Lastly, there is settings. You can come to billing settings. Again, you can check on the payment methods, how you pay, you can see which one is the case here, payment contracts. You can look at the payment contracts, specifically add a new contact as well, whom you would like to receive payment related notifications. Payer details, as in the company which you're running, so those information can be updated right here, payer details. Then there is Google payment account number which you can see here, which you can use for any type of communication you may have with the billing team ongoing. So these are all the things which you can do from the billing section of our Google Ads account. 120. Google Ads Editor - Practical: Hi, guys. Welcome to this session. In this session, you want to talk about the Google Ads Editor tool. This is a software tool which is provided by Google, which you can download from their official website. Now, this is a tool which we can use for a lot of purposes, which can be for campaign creations, making changes to the existing campaigns. Usually, a huge amount of accounts are there, which are really big which has hundreds of campaigns in that, and people are spending a lot of money on their Google Ads account. Now, it's very tricky for them to make changes to their live accounts because that can really hamper their revenue impact, but at the same time, these users are looking for doing some type of testing. Want to try out new types of ads, new campaign types, for which this software can be really useful. What we do is once you have this software downloaded on your system, you can upload your Google Ads account onto it. The interface of this software looks very similar to Google Ads and it's very easy to use, and you can go ahead and build new campaigns, you can make changes to your existing campaigns. Once you make your changes, you can also post those changes into your live. So this is like a Google Ads account which is not linked to Internet and it's in the offline mode. So you can work on it in the offline mode and then do your experiments, and it is not going to impact your accounts performance in any way. So let's have a look at this, how you can make use of the Google Ads Editor. So this is the software as. As you can see right here, it's a Google Ads Editor tool, which we are looking at right now, and this is the overview of the account being shown right here. On the left panel, you can find all the campaigns at this moment. If you go to the campaigns page, here you can see the campaigns. Now, if you select on any of the campaign, the details of the campaign will come on the right hand side. Now you can make changes to it as you wish. Let's say I want to change the status of it, make it pause. I want to increase the budget of this campaign. Okay? I want to make any other changes which you want to do, you can do that. Same. If you want to go ahead and let's say, delete a particular campaign, you can just press delete on your system if you're on a Windows system. You can just delete in this particular manner. If you do Control Z, you can come out of it as well. Same way, you have ad groups. So where we can create new ad groups, we can create new ad groups, we can remove the ad groups as well in this particular manner. So a lot of changes which we can do in the offline move in this particular way. Same way, if you want to make changes to the ad group, you can do that on the right hand side. Same if you go to now keywords, asset groups, all these are going to perform in the same manner where you can work on asset groups. You can work on the keywords, you can add new keywords. You can go ahead and remove certain keywords. All that can happen, negative keywords as well. All that you can change in this particular. As you can see, then comes ads. In ads as well, various types of ads which we have created, you can create responsive search ads. Okay, all that is possible. You can choose the campaign in which you want to create it. If you want to change the current ads, you can do that. You can remove, okay? You can add new headlines, all that can be possibly done. Other than that, you have assets, add assets, which can be made changes too. So like ctlins, fallout, call extensions we have, we can remove them as well. You can add more extensions. If you want to fill in other details, additional information you want to add, you can do that. You can pause or remove the assets as well. That will be possible right here. Recommendations. So it also looks at the recommendations, which you can have a look at here as well and apply those recommendations on the Google Ads account. Shared Library, as well, shows up over here, so you can see what all setups you have done in the shared library, which you can change, you can make changes to them. Then the advanced tools if you made some custom rules you have created, uh, custom actions which you have done, rules, all those can be modified. This is the use case of the Google Editor tool, Ads Editor tool, which can work in the offline mode and you can make changes to your live account without touching your live account. Once you make those changes, you get it approved by your client, and when everything looks fine, you can apply them on the live account. For applying them, you have the option to post on the top right corner where you can come and now you can click on Post. So what will happen is whatever changes you have done, those can be implemented on the live account. I hope this makes sense. I hope you understand now how a Google Ads Editor tool can be used. This is very extensively used within agencies, also within Google as well. Account managers, campaign managers make extensive usage of Google Ads Editor Tool because it is much more safer way of optimizing campaigns, managing accounts, specifically when you're dealing with huge amount of revenue. I hope this makes sense. Thank you so much guys for listening to this, and I will see you in the next video. 121. Manager Accounts/My Client Center Overview: Hi, guys. Welcome to this session. In this session, we're going to talk about the Manager Accounts. Manager Accounts is another feature which Google provides us with, which is basically going to be an umbrella account which we can open as well for our businesses. When we are handling multiple Google Ads accounts for our multiple clients, it can get a little tedious and time consuming and difficult to manage them individually because in such cases, we might have to manage their login credentials on a one on one basis, and that can be a very tedious job. For those purposes, Google has provided us with a Manager Accounts which we can use, which works like a dashboard account. It's like an umbrella account under which we can keep all our Google Ads accounts in one place. So now, all you have to do is you link, you log into your manager account and you will see all your Google Ads accounts of your clients under that. You can access them very easily. You can manage them as well with a very effective and organized manner. Let's see this guys how you can open this account and we can make use of it. So you can go to their website, which is this website where we can come and we can create a manager account. Once the account is created, we can send a linking request to the Google Ads account which we want to link it to. And once the request is accepted from the other end, it will start reflecting in our account in our manager account. And we will be able to use it very effectively from there onwards. This manager account concept is used very extensively in the agency world where the agencies are using or managing Google Clients accounts, multiple Google clients accounts. So you will find it a lot in the agencies, plus big companies who have multiple businesses and they have different Google Ads account for each business. They would also be using a lot of manager accounts. I hope this makes sense. You understand now the use case of this account and how it can make our work much more easier and systematic to handle multiple Google Ads accounts from one place. I hope this makes sense. Thank you so much guys for listening into this session, and I will see you in the next video. 122. Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land: Hi, guys. Welcome to this session. In this session, we're going to talk about the Google Ads online resources which you can use for managing your accounts going forward. So the first resource which you should be always referring to is going to be the Google Ads Health Center. Google Ads Health Center is an exhaustive resource created by Google, which provides you all kinds of information related to Google Ads product features. You will get articles, videos, live, step by step instructions about every single feature in this particular resource. This resource is regularly updated by Google, so you will get all the latest information on it. Let's have a look at this guys. So this is the resource guys, which you can access, and you can search for any topic out here very easily, and you will get a lot of articles, videos related to it. But that's the first one which we can have a look at is. The second one is going to be the Google Ads Policy Helpcenter. So the Policy HelpCenter is basically a repository of all the Google Ads policies based on which they check our ads. So here, they talk about what the policies demand and different types of information regarding it. So various categories of policies which we get to see here, it is important for us to know this resource and read this as well because it because it becomes easier for us to know then that what Google allows to advertise and what they don't. So let's have a look at this as well. So this is the policy resource wise. You can see on the right hand side, these are all the topics based on which the policies are created, and we can go through them and understand what are the restrictions and limitations as per Google Ads. The other resource which you can certainly look at is going to be Google Ads Blog. So they also maintain a blog where they keep posting about what are the latest updates regarding the product, what new features are coming in, what old features are going away. All that gets updated in their blog on a regular basis. So you can read those as well to remain updated on the latest developments happening into this product. So this is the blog guys which we can come to, and you can find a lot of information articles related to latest information updates which are happening on the product, which we will get out here. And then the last resource which you can certainly refer is the Search Engine Land article 0R website, which also posts a lot of content around PPC ads, which can be Google or Microsoft. It also talks about SEO. So a lot of content articles, videos are updated and posted on this website as well, which you can refer to also. So this is the website where we can come. And here we can go to PPC specifically where you will find all the paid search related articles, which can be around Google Ads or other platforms as well. I hope this makes sense, and now you know all the online resources which you can refer to to learn about Google Ads and the latest updates in the product right now. Thank you so much guys, for listening into this session, and I will see you in the next video. 123. Google Ads Skillshop Certification: Hi, guys. Welcome to this session. In this session you look at look at the Google Ads Certification. So for Google Ads Certification, what Google has done is they've created a centralized website where we can go and do certification on Google Ads and other Google products as well, which is called Skillshop. So if you come to Google and you search for Google Ads Certification, you can come to their official website, which is Skillshop where you will be able to certify on various Google tools. Like there is Google Ads, Google Marketing platform, Analytics, Google My Business, and so on and so forth. So specifically for Google Ads, what we can do is we can sign up over here and register on the website. And once we go inside, we will be able to see various Google Ads certifications which we can do, which is around performance Ads, certification, shopping ads, Google Ads app certification, adds creative certification, adds display measurement, which is conversion tracking certification. So now all of these you can take specifically. And each of these are going to be multiple choice questions, online questions, wherein they have a passing percentage of 80%, and this certification will be valid for one year and there is no negative marking here. Just in case if you're not able to clear, then you get 24 hours to retake the exam. So that is how Google Ads Certification can be done specifically from their Skillshop website. I hope this makes sense. So a good idea would be that once you're done with the whole course, you can go ahead and take the certifications and get the certificate of Google Ads particularly, which will be emailed to you once you clear those exams. I hope this makes sense. I hope you understand now how Google Ads certifications can be done on their official website.