AI in Digital Marketing - Use ChatGPT, Gemini In SEO, Paid Ads, SMM, Email Marketing, Content Market

1. Class Introduction: Hi, guys. Welcome to my course on TatGPT& Google Gemini for Digital Marketing SCO and Ads. All tools and features, my name is Samoikomatas. Just to give you a background about myself, I am an ex Google employee with 16 years of experience into paid advertising, and I've been teaching paid advertising for more than ten years now, and I teach to a lot of young professionals, entrepreneurs, and experts who want to get into this field. I wanted to take this opportunity today to let you know what we are going to learn in this course. We're going to look at the usage of Chat GPT and Google Gemini in digital marketing, specifically looking at the SO ads part. We'll start off with marketing foundations and audience strategy with Chat GPT, SEO email marketing, which we can do with Chat GPT. Then we'll look advertising, online advertising, paid ads, funnel building, lead generation funnels creation. All of these will be done through specifically with ChR GPT, and then we will move to Google Gemini. With Google Gemini, also we'll see digital marketing foundations, conversion focused content marketing, we'll see how we can do business growth and productivity with Google Gemini. Then we'll get into ads, copywriting with CAGPT, sales funnels, creation. Also, we will see how you can use AI and digital marketing specifically in various segments. And then we'll see how we can also do AI chat and messaging, also AI marketing analytics, automation for business. So the intent of the course is to help you how we can integrate these AI tools, which is Chat GBT and Google Gemini, specifically in digital marketing segments, which is going to be covering SO and ads. So thank you once again, guys, for enrolling into this course, and I'm really excited to see you inside the course. 2. Welcome to ChatGPT Marketing: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the hATGPT in, let's say, marketing. You're looking at digital marketing and in different spaces, we can make use of this tool. So the first thing which we're going to look at over here is how we can make use of Chat GPT to optimize our websites so that they rank better on search engines. So we'll see different optimization strategies, SEO strategies, which you can build out here with the help of this tool. The second thing which we'll see is how we can build out complete email sequences for marketing with Chat GPT, starting from scratch. So if the tool can be used for building out a complete email sequence, which we can then set up for our email marketing strategies. Another thing which we can do is funnel building, which is like sales pages creation. We'll see how to create different sales pages for different products and services and how we can optimize them with the help of Chat GPT so that they convert. And then we will see how we can build out different types of ads. Okay? So you can create different types of ads across Google, meta, Instagram. We can provide headlines. It can generate headlines, descriptions. So we'll see all the ad creation process as well, which you can do here with the help of this tool. Also, we will see how we can build out a complete content calendar. We can create a content calendar with the help of Chat GPT, which can give us a specific schedule of how we can generate this content over a period of time. And in the next video, to start off with all of this, the first thing which we are going to look at is defining our target audience, what kind of target audience we want to go ahead and build out and target our product and services too. So there as well, we can make use of CHAR GPT. And based on the target audience, we can do all the other things which we are discussing out here. I hope this makes sense. Let's go to the next video and let's see how targeting audience can be done with the help of the student. Thank you. Thank you so much guys for listening into this session. 3. Target Audience: How a well defined target audience can help you sell more: Hi, guys. Welcome to this session. In this section, we want to talk about the target audience. Who is our target audience? Okay. So here, what we want to do is define our target audience clearly, whom we want to target our content, reach out to them, and try to sell our products and services. So ideally, defining our target audience becomes the first step towards marketing, right? And here we have to think about and analyze what is going to be the audience I want to target here. Who is your audience? Idally what we try to do here is we look at the product and services which we are trying to sell and now for that, we try to see what kind of users would be interested in this. Right. So based on which, we have to define that. So you need to go ahead and make a list of people who would be interested in buying your products or services. Okay? For example, let's say I'm in a business where my product is running shoes. So now I'm thinking, what kind of users would be interested in buying my product, which is a running shoe. So as per my understanding goes, I feel the best audience can be an athlete. An athlete who has a job to run or tendency to run and who usually does a lot of physical activity would be interested more to buy my product. So this is how you need to first clearly define what is the target audience, who is going to be the audience, the most appropriate one, who is going to buy your product or services. Then comes the pinpoints. Okay, we need to document all of this because this is what is going to help in our content marketing. So when we start writing content in different formats, we can use these as points or hooks to capture attention and which influences people to then eventually visit our website or blogs or articles, check out our products and pages and eventually buy. So defining the pain points is again a super critical part that what can be the pain points in cases of what is our product basically solving? Our product or service is solving for our target audience. Then comes where do they live online in the sense that what kind of audiences are we targeting? Where do you find them? Would you find your audiences mostly on Google Search or on Facebook, Instagram? Where do you find them online? So in my case, let's say, I'm in a business where I sell running shoes, then I'm thinking that majority of my users are going to be young professionals, okay, young demographics. So I feel that majority of the audience would be on Instagram or let's say Twitter or let's say Tik Tok. Okay. So these can be my ideal places where I should be doing a strong content marketing campaigns. And then the customer persona. So we need to also define the customer's persona. Customer's persona is basically a profiling which we do of our customer, our ideal customer, what kind of person you want to target your products with. So this involves a lot of things. It involves their demographics, their interest, behavior, okay? All these things you jot down, you make a list of and then you go ahead and create a customer's persona. So these are the four major categories of how we are defining our target audience. So who we are marketing to another aspect of, uh, the pontin marketing part or target audience part is, what kind of audience are you targeting your products to? Okay? Now, usually a big blunder which people tend to do is that they want to sell their product to everybody and anybody out there, which is not the right way of doing it, because of the fact that when you say that your product is going to be for everybody out there, then it is actually diluting your target audience. We are not clearly defining who is the target audience, whom you want to show your products to or sell your products to. The better approach is going to be to niche down to select a specific targeted audience to whom you want to sell your products. That way, we have a clear idea about the user persona, customer persona, profiling of the user, whom you want to target. Like in my case, when I'm selling running shoes, I am only looking at people who are athletes. Okay? I'm not looking at everybody who wears shoes, which can be really broad and which does not clearly defines my user persona. And then, if you look at the demographics part of it, there are these major factors which we look at, we look at the user's age, gender, location, okay, uh, education, also income, we look at the interest part as well. These are all factors which you will be using to do a lot of your content marketing part so that you can clearly define the kind of users you want to cater to and target them with your content. To give you a simple example of this, how it's going to work in my case. In my case, as we have seen in the previous videos, we talked about the case that I look for people who are interested in learning about paid advertising. So keeping that in mind, I feel that the right age group of people who would be interested would be 24 to 40-years-old who want to learn digital marketing, performance marketing, paid advertising, preferably both male and female gender, location can be the English speakers primarily because I teach in English. I'm looking for those kind of people, uh and education wise, I'm looking at higher education, mostly professionals, people who are starting their professional journey. Okay, so that is the kind of audience I want to look at. Income as well, there is no specific disposable income needed out here because this is going to a learning path where they just possibly would have to invest in the course and learn the skill of performance marketing, paid advertising, and then they can start their journey of running ads for their own business or for their clients. Then finally, the interest part, they should be obviously interested in paid ads, paid advertising, and that is why I would be targeting them. So this is how we are going to define very clearly, categorically, what is the kind of target audience we want to cater to and reach out to with our products and services. So what I would suggest to you guys is to go through these all parts, okay, look at the features of it, and define your target audience as well. Okay. Clearly define what kind of target audience you would want to cater to and sell your products and services. This is going to really make things easier, simpler, clearer in your mind later on when we start building out anten marketing formats where you can easily go ahead and use this. I hope this makes sense. You understand the target audience defining part. Thank you so much guys for listening into this, and I will see you in the next video. 4. Target Audience: ChatGPT for audience research and analysis: Hi, guys. Welcome to this session. In this session, we'll see how we can identify our target audience based on the kind of information which we're looking for with the help of Chan GPT, and we can do some audience research here. So we can give a specific kind of a prompt now to Chan GPT regarding our target audience. So we can explain to Chan GPT what exactly is your business, what you're trying to sell as a product or service, and based on which you can ask for the target audience. So I can mention it over here. I'm course creator on let's say digital marketing and other digital products. I'm asking them to provide the ideal audience audience for age. So now each AttiBT will give me different types of audiences who will be relevant for this. Like you can see, aspiring digital marketers, business owners, entrepreneurs, okay, marketing professionals, freelancers, and consultants. So we are getting a lot of options now based on this. So now that you have target audience, you can also look at what can be the pain areas for these audiences. So now it will try to tell you what are the pain areas. Why we need to know about this is because then based on these pain areas, possibly you can build some content. You can write some blogs, you can do some videos, possibly. You can go ahead and possibly do a podcast around a particular pain area. So that can reach out to a lot of people, and now they can become your potential customers. So you can see now, like for an aspiring digital marketers, pain area is lack of practical experience, overwhelmed by information, too much of information there. Career uncertainty. Okay? So these are some pain areas for digital marketers, aspiring people. Okay. So like this, we can get some ideas, and now you can expand this further into creating various kinds of content, again, with the help of ChachiPt. Another thing which we can do here is what we can look for is what kind of searches our target audience does related to digital marketing, let's say. So we can give that kind of information. So now we understand that what are they looking for? So this is a direct information which is really smart, right? So this is the kind of information they are looking for. Like, for example, a small business owners, they're looking for affordable digital marketing strategies, form of small businesses, or how to create a digital marketing plan or maybe best social media platform. So now, this is giving me a lot of ideas that I can build a lot of courses around these, possibly, or I can conduct a podcast around this or maybe create some videos around. So this is giving us really good, clear, crisp ideas of different type of content creation which can happen from here. Let's take one example, let's say, how to create and sell online courses. So what I want is let's say, a video script on this. So I can take this as well and ask Strat beauty for the same So now it is going to give me a complete video script which I can use now, and I can build this video out and post it on different social media platforms. So this way, guys, we can research about the target audience, which we want to target over here with the help of Cha GPT. And we can go granular into looking at specific angles or areas which you want to focus on and build on it and build out different types of content around that and reach out to our customers. Hope this makes sense. You understand now how we can do target audience creation with the help of this tool. Thank you so much, guys, for listening into this, and I will see you in the next video. 5. Content Calendar ChatGPT: How to create a complete Content Calendar: Hi, guys. Welcome to this session. In this session, we'll see how we can build out a content calendar for us with the help of Chat GPT. So content calendar is basically a schedule of content which you plan to create over a period of time. So you build out a calendar wherein you plan out what type of content you would like to create on a regular basis and show it to your users, target your customers, so that you can generate leads and customers sales out of it. So you can build out a complete calendar, which will be over a period of time, where in different types of content, you will be creating on a regular basis, and you post on different social media platforms. When people see that, you nurture your audience with the help of it and you try to convert them into your customers. So this content calendar we can also create with the help of HATGPT and we can provide our information related to it. So let's have a look at this. So once you are on HATGPT we can give it a prompt similar to that. Like create a content calendar. Training. Okay. All right. You can also ask it to ask us some follow up questions related to the kind of content calendar we want it to build. So now we are asking to ask us ten follow up questions, which can give them complete information to create this particular content calendar. So now the chat TPT will ask us those specific questions, which we can have a look at, okay? And then we can go ahead and answer those questions specifically. So the first question is course topics. Okay, so we can say the course topics are related to all of this. The second question is content type. Okay, so content type is going to be we are creating videos. We are creating let's say blog posts, Okay, social media posts. Third question is target audience, target audience or business owners posting frequency, we would like to post on a weekly basis. Preferred platforms will be we can say my website, social media, YouTube. Promotion strategy, paid promotions, which we want to do. Okay, so we are saying Google and Meta. Seven is key dates. So key dates, we are saying that any important dates or events which are launch dates, Okay, I will highlight no special dates. Eight is call to actions. So we want them to go ahead and enroll, sign up for the courses. And then content goals, which is the increase sign up. The whole idea is to main idea of content creation is to increase sign ups. And the last would be the existing resources, no existing resources. We're saying for now. So these are the answers which we have now for the follow up questions it has asked us, which I can provide now here. So based on this, it is now going to create the whole information out. Okay? It's going to create the content particularly ideally. The weekly content calendar will be given to us Week one, what all things are we creating? Okay? So that is given to us a video, blog post, social media post, what it would be on what platform it would be, o, and we can see the call to action phrase as well on it. So this way, we have now got a calendar built out on a weekly basis. As you can see, it is creating week over week, what will be the type of content we are creating on different platforms. And now you can elaborate on this. So let's say for the video, for the video, which is for Google Ads, Baysix for business owners, I can ask Chat GPT to create a video script around that. So now it will create the video script for us, giving us all the information, the script needed in the presenter, scene one, all that we can get out here. Similarly, if I want, I can also ask it to create a blog post around top five mistakes to avoid in Google Ands. So now it's creating the blog post for us. So you can see what is happening is, on one hand, the first step which we did was we built out the content calendar that what will be the type of content we will be coming up with on a weekly basis. And now for each of them, I can also get the content generated as well. Okay? So I got the videoscript created, I got the block post created on those specific topics. So this way, guys, we can easily get our content calendar built out and then also build content eventually after that. I hope this makes sense. You understand how we are able to use this tool in different formats. Thank you so much, guys, for listening into this, and I will see you in the next video. 6. SEO ChatGPT: Optimized Keywords and Blog Titles: Hi, guys. Welcome to this session. In this session, we'll talk about how we can go ahead and look for relevant keywords, optimized keywords which we would like to use and use them to create some blog titles. So here again, we can use at GPT for this, so we can make use of the keyword research part. So, ideally, what we are trying to do here is we are planning to write some blog posts. Now, before you write a blog post, what is more important for us to identify the keywords around which the blogs will be written, right? So we need to do a proper keyword research for that. So there are different ways of doing keyword research, which is available out there. Okay? So you can use any of the keyword research tools, and you can find out the list of keywords. That is one. Or you can make use of Chat GPT as well for the same and then come up with different block titles. So let's have a look at both the options. So one of the keyword research tools which you can make use of is the Google Ads account from where you can get the keyword research keyword planner tool. So for this, you would need to open a Google Ads account, and then you can use their tool. So you can come to the tool section in planning where you have keyword planner. And you can see here we get discover new keywords, so you can mention whichever topic on which you want to build out the block titles. So let's say I'm doing this for digital marketing. So I can give that keyword over here, and now it is going to give me a list of keywords around that. So now I have the keywords with me based on which I can then go ahead and go ahead and get the block titles around them. Okay? So this is one way of doing it. The other way is we can ask Chat GPT itself to provide us with those keywords. So we can say, like, provide When we provide this kind of information, it is going to give us those keywords which are ideally being highly searched on any search engine. And now, based on this, we can also look for blog titles. Also give a tone specifically. So in this manner now we are getting the blog titles as well, based on the keywords which we have received. So now, these are going to be the blog titles which we are getting out here. We can make use of this. Now what we can do with these is next step would be wherein we will write down we'll write the blogs, possibly we can take help of hatGPT as well over there where we can write the blogs based on these topics. So this way, we can do a lot of keyword research through using different tools or chat GPT. Then based on that, we can find out the block titles for. I hope this makes sense. You understand the whole idea of how we are using CHANGPT for various SEO strategies. Thank you so much for listening into this, and I will see you in the next video. 7. SEO ChatGPT: Writing an optimized Blog Post in seconds: Hi, guys. Welcome to this session. In this session, we want to see how we can write a blog post, an optimized block post with the help of Chat GPT. So as we saw in the previous videos, we are able to come up with different ideas for block post as well. So we're going to make use of those ideas to build out a complete block post based on that. Okay? So there are two different ways of doing it. One is where we can simply ask Chat GPT to provide us that particular block post, okay? So you can say that write a blog post about let's say this was one of the topics which we had come up with. So it is going to now write a complete block post based on this. This can be one scenario, one way. This is going to be a little generic in which manner we can create this, and it will simply create a block post based on the topic which you mentioned. Okay? The other option can be that we can be a little bit more specific. Specific in terms of what information you want it to contain. Okay, what should be the tonality of the post? Okay, what all things it should be looking at the way it is going to address the audience. So we can create a little bit more customized prompt, which we can give for it as well, and we can build out the blog post. So let's have a look at this. So we can write in something like in this manner, where we say that I want you to act like a blogger and digital marketing expert. You are writing a blog post for your gal marketing blog. The topic of the post will be unlock the secrets. This post should be helpful for my target audience. So in this chat, as you can see, we had also defined our target audience over here in the beginning as if you remember the previous videos, we had find out the target audience. So it will automatically take these into consideration to write the block post. So we are taking that into consideration. We are also giving the length of the blog post over the tone needs to be formal, and we can ask them to write in a manner like an individual blogger, where with a personal approach, and we are referring to we are not using plural first person over here and do not use a passive voice. So like this, we can also give a particular prompt and give it to ChaGPT to give us a blog based on this. So now it is going to look at the inputs we have given and based on which it is going to write the blog for us. Okay? So you can see, so now it is becoming a little bit more formal, wherein it is writing in this particular manner, it is also take into consideration the word limit given by us, and the topic is going to be unlock the secrets stop digital marketing strategies for 2024. So this way as well, we can go ahead and make the blog post based on the topics and the content which we wanted to build it out. I hope this makes sense. I hope you understand now how you can tweak the usage of the tool as per your requirement. You can write different types of blogs based on the kind of inputs you give it to it. Okay, thank you so much, guys, for listening into this, and I will see you in the next video. 8. Email Marketing ChatGPT: Overview of email marketing: Hi, guys. Welcome to this session. In this session, we want to discuss about email marketing and its impact when we are running our online businesses. So as you understand, when we start doing some digital marketing regarding our businesses, there are different strategies which we're applying. We are applying SEO, we're running some paid ads, and along with that, we can also do email marketing. Now, email marketing turns out to be extremely effective for the reason that here, you are able to contact them because you have collected their information like their name and email addresses. So this is happening because they have interacted with your website, your blog post, your some kind of information they have seen, which they have liked, and in exchange for that, they have provided their contact details. And now with these contact details, you can reach out to them. Now email marketing turns out to be extremely effective because now you can nurture your audiences by sending them different types of content which might be of interest to them. You can share information regarding new product updates or any video which you created, any kind of blog post which you wrote. So all these things you can continuously send to them to nurture your audience, to set up a relationship to build a relationship between yourself and your audience or users. Over a period of time, this is an important thing to do because this makes them more acceptable to your products and services, and there are higher chances of their buying from you. Otherwise, it is very unlikely that people would straightaway come to our website and check out our products and purchase. That's why evil marketing works out really well, wherein over a course of time, we are able to nurture our audience, explain to them our vision, what we want to offer, and they're able to trust us as a brand, and they're more open to go ahead and do business with us. So that's why it makes a lot of sense that whenever we are running any marketing strategies, email marketing is one of them which we are using. Now, when you start doing the email marketing, there are a sequence of emails which you need to plan out and you have to send it across. So this is a sequence of emails wherein the one email leads to the second and then the third one. Wherein you're trying to bring them to the particular situation where you asking them to take an action by your product or service. So for building such an email sequence, it takes a lot of brainstorming thought process which we have to fill in to understand how you want to build this sequence, how you are going to make them nurture them to come to a state where they are going to convert and buy your product or service. So that might take a lot of time. In such cases, now with Chat GPT coming into picture, that same work can be done in a much effective and fast manner. So we can use the tool to build out a complete email sequence for our email marketing strategies, which we can quickly apply and we can start getting our customers. So in the coming videos, I'll show you how we can build out these email sequences for our digital marketing initiatives. Thank you so much, guys, for listening into this, and I will see you in the next video. 9. Email Marketing ChatGPT: Developing optimized email sequences: Hi, guys. Welcome to this session. So in this session, we're going to see how we can create that email sequence for our target audiences. So we can use hat GPT for this. So let's begin, guys. So this was the one where we had defined our target audience, so we're going to continue on this itself, and we're going to ask Chat JPT to create a email sequence for that. In this manner. Now, simply, it is going to look at the target audience which we had defined earlier and based on that, it is going to give us a email sequence. What all can be the email which we can get out here. Like this first email can be a welcome email introduction, then we can have a second email which talks about a strategy which is how to master hyperpersonalization in 2024. Voice search optimization. Like this, it is going to give us an email sequence which we are getting out here. It is also giving us the content. So not just the email sequence, which we are creating, what type of email it would be. It is also giving us the content as well, which it is providing us. So it has given us six email strategies, sequences which we can build out here along with the content which is being given. So in this manner, we can use this specifically. So if you want, you can go ahead and optimize this as well going forward. Okay. Like, for example, let's say we want to optimize email number four, which talks about boost engagement with interactive content. Okay. So in that, we can ask for more information. So now it is going to make changes to specifically the fourth email, which is interactive content. So it's going to give us more options over here. So under quizzes itself, this is giving three different types. Then interactive infographics, we're getting examples over there, videos, interactive content, interactive videos related to that. So now you can once you get the email sequence, if there is anything any part of it which you think can be made better, you can pick on those and elaborate on them and optimize them further. To get a better content, better email sequence created. In this manner, you can build out the whole email sequence, guys, for your digital marketing initiatives with the help of Chad JP. I hope this makes sense. Thank you so much, guys, for listening into this, and I will see you in the next video. 10. Online Advertising ChatGPT: Facebook Ads: Hi, guys. Welcome to this session. So in this session, we're going to see how we can also write Facebook ads for our target audiences with the help of CHANGPT. So you can give specific prompts regarding Ad Poppy creation as well in JAN GPT, and it can give us that information. So we can make use of the target audience which we had defined earlier, and based on that, it can provide us the Ad Poppies. So let's have a look at this. So once we are on the same chat box, we can give it a prompt as simple as this one, where we write Facebook ad, based on the target audience defined earlier. So now it is going to give us a simple Facebook ad related to the target audience which we had identified. So this was the audience, right, business with expert digital marketing strategies. So now it is giving us the body text, which can be used out here, o, and it's also giving us a call to action which we can use image or videos which we can consider creating. So this has built out the ad for us. Now, along with this, what we can also customize the ad a little bit more wherein we can say that give five different headlines make the language informal and casual. We can also give specifically, we can ask also define the target audience you're targeting in Facebook ads, okay, the budget, duration. Okay. All these things which we can ask for it to provide as well. It can look into that as well. Also give some descriptions. Okay. Also, we can give some, you can say character limits, okay? So we can also give five descriptions. Under 90 characters each. So you can give very specific requirements which you have. So now it is going to give you those. You can see there are five headlines which are coming up, descriptions which are under 90 characters, which I'm getting now. Okay, target audience also they have defined for my audience, which is age 25 to 55 interest, location, gender, budget also they're saying could be around $50 and then the duration. So this way, I can get complete details regarding the ad creation which I want to do on the platform. Otherwise, what is going to happen is for target audiences and stuff, we will have to go ahead and search for your target audience on Facebook specifically that can take more time. So this gets really shortened because of the information which I get from the tool. I hope this makes sense. You understand now how ad creations can be done with the help of Chat GPT. You can also ask for different structure. You can ask to build out a campaign structure based on ads, Facebook ads or Google Ads, any other ads platforms you may have. And it can give you that kind of information. Thank you so much, guys, for listening into this, and I will see you in the next video. 11. Online Advertising ChatGPT: Google Ads: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of CHANGPT to create some Google Ads. Like we saw in the previous video, where we use hatGPT for creating Facebook ads for ourselves. Similar manner, you can use it for other ad platforms as well, like Google or Linden Microsoft ads also. So let's have a look at it, how we can make use of Google ads over here. So what we can do is based on the target audience, which we have defined already, we can use that itself to build out some Google Ads. Now in this prompt now, what we're going to do is we're going to give some specific prompts of what kind of ad we want and certain feature specific things which we would add ask also to the tool to provide us with. So let's have a look at this guise. So like this, we can define the target audience, and we can mention what we are trying to sell over here. So let's say it's a regional marketing course. So we are going to ask for specific things like headlines, descriptions, display URL. We can ask specific information of the search ad. And we can ask for a number of headlines and descriptions as well with character elements. And similarly for descriptions as well. So now, the ChaGPTTol will try to generate a Google search chat for us based on this. You can see we can get the website URL in this manner. The headlines are also provided keeping Kirt character limit as the limit given to it. And similarly for descriptions, we can see we have got the information as well. Also provided the extensions which we asked for, letting us know different types of extensions with examples provided also. So this way, we can get specific information. So now, this is what you can straightaway take it to your platform and you can create the ad over there. You can customize it more to your target audience or your website or your business, and then you can run the ads very quickly. I hope this makes sense. You understand now how very easily we can create some Google ads as well with the help of this tool. Thank you so much, guys, for listening into this, and I will see you in the next video. 12. Sales Pages ChatGPT: Developing sales page copy: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of Chat GPD to build out sales pages for our businesses. As we understand that having an effective sales page is critical to our business goals, so it makes sense to put the right information needed out here. So this requires a certain level of copyright so for that also we can take help of HAGPT to understand what are the different types of copywriting frameworks. So first, we'll identify what are the frameworks available, and from that, we can select the most relevant one for us and use that to build out a complete sales page for our business. So let's have a look at this guise. So once you are on HAGPT, you can go ahead and first ask for the framework which you are looking for. So we are looking for copywriting frameworks. So now it will give you a list of different types of frameworks which are widely known across the world, which we can see out here like AIDA, which is attention, interest, desire, and action, or PAS, which is problem, agitate solution, four piece, fab, okay, all these are now available to us. So now looking at this, you can go ahead and select the one which you want to use for your sales page. So let's say I want to use the AIDA framework. So now I can ask it to create a sales page based on that. Um, So now it is going to take those particular concepts into consideration and build out the sales page for us. So as you can see now, what we are getting over here is information. So attention under attention. The great thing about, again, hat GPT is it's going to segment it into different sections. So as we saw in ADA, there are four segments, attention, interest, desire, and then action. So for each of them, there's a particular section created, and then the sales page has been designed so where we can see the section title text, the bullet points to focus on, so that you can mention out here with a visual which we can provide. Same thing for the other ones as well, which we can get out here. Can see for desire, specifically, we are adding testimonials as well. Okay. And then in the action part, we're giving some actionable button like get Instant access, limited time offer, okay, guarantee box, given provided out here. So these are very super customized to the particular section which we're trying to address out here. So this way, we can build out a sales page, looking at different copyrighting frameworks and using Chat GPT, we can get the whole page created. And then now you can put them on your website. You can build out the page, and you can also go ahead and customize this as per your relevance, your business as well on I hope this makes sense. I hope you understand how sales pages can be created with the help of Chad IPT. Thank you so much, guys, for listening into this, and I will see you in the next VD. 13. Steps to create a powerful marketing funnel with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can create a very effective marketing funnel with the help of ChatGPT. So marketing funnels are going to be a series of steps which we take to bring customers to our particular page and make them convert. So this can involve creating a lead magnet and then having an email automation setup done so that we can nurture our users. And then finally give them our offers, which we would want them to take up. So all the strategy building can take a lot of time that what kind of lead magnets and email sequences which you need to provide. But now with the help of ChatGPT, we can get these steps in place, and then we can start building them one after the other. So let's have a look at this guys, how we can have a basic steps of marketing funnel created for our businesses. So once we are on the ChatGPT, we can go ahead and give that prompt to it, as well. And you can ask for specific steps. So now the chattibt will give us specific information regarding that, which we can get over here, defining the audience, map, the customer journey. Okay. And then we can see different stages over here, marketing funnels. So lead magnets, creating lead magnets, nurturing the strategies. You can see these all can be the steps one after the other, which we can get out of here. Now, looking at this, now we can start building out these particular steps one by one going forward. So, for example, we can start working on defining the audience. So as we spoke multiple times before, also in the videos, the target audience defining is the crucial part of it. So that has to be done, creating buyers persona map the customer's journey. So looking at the different stages of the customer's journey, which can be the awareness stage, consideration stage, and decision making stage, okay? And then we developing content at every stage for it, okay? Then we choose the marketing channel so whether we are going to SEO strategies or we're running paydds or influencer partnerships. All those we can ponder on and we can decide which ones we want to go ahead with. And then finally, we create the lead magnets, which can be a lead magnet is like a value of information which you are sharing with your users in return for their contact details. So you must have seen this a lot on multiple websites where people offer free eBook or downloads in exchange for the users name and email address. So that can be a lead magnet which we are trying to which we can create and provide, okay? And then starts the email automation part, email campaigns which we're running, where we send out a number of emails to our users who have joined our email list, and we try to nurture them. And then finally bring them to the page where we give them the offer. We give them the offer of the product and if they're interested, they can purchase. So this whole thing is a part of your marketing funnel, which also involves landing page optimization, Spaul two actions, which has to be created. And then obviously going ahead and analyzing the performance, optimizing the performance as well, a lot of AV testing goes out in this. So you can see, these are the ten steps which we can follow and then build out our whole marketing funnel. So this way, we can have the structure in place, and then we can start working on each of these stages one by one. So in the next video, guys, we will move forward and pick up one of these and we will see how we can create those as well for our business. I hope you understand how marketing funnels getting created with the help of ChatGPT. Thank you so much, guys, for listening into this, and I will see you in the next week. 14. Introduction to Digital Marketing with Google Gemini: Hi, guys. Welcome to this section where we're going to see how we can make use of the Google Gemini tool for digital marketing initiatives. This is going to be very similar to the ChaGBT section as well, where we used it for doing different types of steps which we took tasks which we did related to digital marketing. So here as well, we'll repeat those tasks, but with different prompts which we are going to give to Google Gemini. Like, we're going to start looking at how to write and create marketing campaigns, setting up defining the target audience, content calendar creation. We're going to see how to write a copy with Google Gemini Tool, also how to optimize keywords as per SCO. Okay, email marketing as well, which we're going to see out here. How do we create sales pages for our websites, for our businesses, with the help of this tool, Al how to write paid ads, which can be on Meta or Google related for our business with this tool, and then also creating the full marketing funnels. Okay, how we can create those as well with the help of it. So these are all the things we are going to cover in this session. I hope this makes sense. Let's go to the next videos and let's start with these one by one. Thank you so much guys for listening into this session. I'll see you in the next video. 15. Target Audience: Google Gemini for audience research and analysis: Hi, ais. Welcome to this session. So in this session, we wanted to see how we can make use of Google Gemini for coming up with our target audience. So with respect to digital marketing, the first step towards it is going to be where we have to define our target audience or buyer persona. What kind of users do you want to target with your marketing? And then comes the next steps which are going to be there. So the first foundational process is going to be to define very clearly what is going to be your target audience or buyer persona for which you want to do you want to sell your products and services too. For this, again, we can make use of Google Gemini tool where we can ask it to create a buyer persona for us. So we can give it a prompt wherein we can tell him what is our business and what kind of customers we are looking for and based on which it is going to create a buyer persona or a target audience for us. Let's see this in action how this is going to be. So let's say I'm giving it a prompt right now to help me identify my target audience, ask any follow up questions until you have all the information you need regarding my buyer persona and target audience for my business. Okay. So now I'm going to give this and Google Gemini will ask me a list of questions over here. So let's answer those questions one by one. What is your business? We can say online courses, business? Who are your current customers? We can say entretrenurs, professionals. What problem does your business solve for your customer? Teaches them about digital marketing, AI. What are your goals? So you reach 1 million students. So we have given all the answers for the questions it wanted to know. So based on which, it is going to now ask us to further refine your target audience. You're asking a few more questions over here. So let's answer these as well. So specific industries or niches, so we are saying tech. Marketing, okay, marketing agencies, startups, experience level. We can say more than 17 years geographic location, global, we can say. Budget, typical budget range for your target audience when it comes to online courses. Typical budget. They're asking, let's say we are saying $10,000 monthly. Learning preferences, do your target audience prefer self paced learning? Yes. Okay. So self paced learning. Okay, so now we are given all the answers to that, as well. So based on which it is going to now to further refine specific roles, so they're asking a few more questions. So this is good, actually, because the more and more granular questions we answer, the more accurate your audience persona will get created. So let's continue further. Specific roles or job titles, we are seeing marketing managers specific challenges or pain points, we can say complex topics. Preferred learning platforms or formats, online learning, video lectures. Additional interests or hobbies. We can say technology. Okay? We can say industry blogs. Reading industry blogs. Okay, so these are the interests which we are providing Okay. So a few more questions. My answering the questions, you can get more detailed. Let's have a look at this. Specific challenges or pinpoints pinpoints, we can say, uh challenges can be related to not clear through video lessons. Preferred to preferred topics okay we can say, let ads industry trends. What are some of the current industry trends that your target audience will likely to stay up to date with AI? Professional development goals, what are some of the professional development goals that your target audience might have such as obtaining a certification, advancing career advance. We can ask it finally, we can say based on the above information. Create the bier persona. So now based on all the information which we have provided, it is now going to create the buyer persona for us. So this is going to be the buyer persona name, job title company. We have talked about goals, challenges, interests, online behavior, motivation, pain points. So now this becomes my target audience for my kind of business, which is an online courses business. I create courses around digal marketing and AI. So this is the kind of students or people I would like to target with my courses, and I would like them to go ahead and take up my courses. I hope this makes sense. You understand this complete process, how we built out the target audience with the help of Google Gemini and the prompts which we gave it and answered its queries so that it can come up with the proper buyer persona for us and which we can now use forward in our marketing. Thank you so much, guys, for listening into this and I will see you in the next video. 16. Content Calendar Google Gemini: How to create a complete Content Calendar: Hi, his. Welcome to this session. So in this session, we want you to see how we can make use of Google Gemini tool to create a content calendar as well for our content which we're planning to build out. So as you can see, we have gone ahead and created a target audience, and now we're thinking of building some content for our target audience and post it on different platforms as well. So we should have a schedule. We should have a calendar that regularly what type of content when it is going to be posted on different platforms. For which what we require is a content calendar, Okay, which also Google Gemini can help us with generating. So let's see how we can create it with this platform. So we can give it a prompt, which is something like this, where we say that create a 30 day content calendar for my buyer persona, which we have built out already here. Okay, include the type of content, content ideas, social media platforms, ask any follow up questions you may have, which you need for all the information you need to create this calendar. So we are giving some context about the type of content we're looking for is going to be for posts on Instagram, YouTube videos, and blog post. Let's see with this what it comes up with. So here, it's going to ask some of the content canda structure can be in this particular manner. Okay? So now it has created the content calendar template out here, which you can also export into Excel sheet, which we can get as well. You can see it has kind of created the sheet as well for us. So let's have a look at this. So now we have all of this out here. Now with this is going to be, it has given us the ideas, also the date and topic over here, and we can ask it to put the calendar in a calendar format, put the content in that particular format. Now you have all of it out here specifically on a daily basis, Instagram post, Mondays, metad tips which you want to give Tuesdays blog post, future of AI in marketing, and so on and so forth. Now you can see the complete sheet is out here. Let's see this also. This is for week one. M let's ask for full for 30 days. This is for October 14 to 20, then it is for 21 to 27. Then finally, October 28 to November 3. We have the full calendar now in place in front of us, which we can make use of and we can go ahead and start scheduling our content based on this calendar. This is going to be the way guys by which we are easily able to create a content calendar also. We are planned, we are decided and we are ready for our content to be published on that particular day at that particular time. I hope this makes sense. You're able to understand how we're using the same platform for a content calendar creation as well, which is going to really make our work much more organized and systematic. Thank you so much, guys, for listening into this, and I will see you in the next video. 17. Write copy like a Pro with Google Gemini and Copywriting Frameworks: Hi, guys. Welcome to this session. So in this session, we want to discuss about copywriting, which also we can get a help from Google Gemini too. So with the help of this tool, we can ask for a list of copywriting frameworks which we can get from it. And based on which we write down our copies, the landing pages which we build out. Now when you start building out a landing page, the landing page can be customized to a specific kind of framework which you are using for, which works and which converts for our businesses. So the tool can really help us learn about telling us about the different types of frameworks which are working at this moment, and we can have a look at those list of frameworks and choose the one based on which we want to build out the landing pages. So let's have a look at this guys. So once you're on the tool, we can ask it to list down all the copywriting frameworks um, So now it's going to give us all the copyrting frameworks which are working right now. So AIDA pass we can see all these ones are available now. And based on these, now we can start thinking of which one works for our business. Okay? And based on which we can ask the tool to generate a landing page, keeping that framework as the main attention and based on which we build out the whole landing page. So we can have a landing page customized around AIDA framework, or it can be a BAB framework as well, which we can make use of. I hope this makes sense. You understand now how copywriting can be done very effectively by following these frameworks which the tool is to provide us and can be really useful to convert those specific leads. Thank you so much, guys, for listening into this session, and I will see you in the next video. 18. SEO Google Gemini: Optimized Keywords and Blog Titles: Hi, guys. Welcome to this session. In this session, we wanted to see how we can make use of Google Gemini for coming up with optimized keywords which we would need for writing articles. Whenever we are writing articles, our intent remains that articles should rank really well on different search engines. It should come on top of the search result pages. So for which, what you require really optimized keywords and titles. You article titles should need to be also fully optimized, and that is how we can expect articles to rank better on different search engines. So for that particular purpose, the first two things which you need to be very correct with is your optimized keywords and the titles which you will be building upon that. So let's see how we can use Google Gemini for the same thing. So we can use a simple prompt over here, which can be that we can ask Google Gemini to make a list of all optimized keywords related to our topic, let's say, paid advertising. And that we are going to use in an article, and we want to make sure that the keywords are related to our buyer persona on Google Search. Keeping this particular keyword in mind, which is paid advertising, the Google Gemini will give us other related, SEO optimized keywords. Let's have a look at this. So now it's giving us those keywords, as you can see, paid advertising. Which is the keyword, paper, click advertising, online advertising, digital advertising, paid media, which is quite relevant. Specific keywords as well, paid advertising strategies and techniques, very relevant keywords now that we have got based on our topic which we had mentioned. Now that you have this in place, you can use these. The next step can be that you can ask Google Gemini to write an article, keeping these keywords in mind. Let's see with an example how that would look like. Okay. Like this, we can give it. Now we are asking the Google Gemini tool to write an article with the above keywords which has given us. So it's going to go ahead and write the complete article 0N paid advertising, keeping the keywords in mind. And now you can see it's using those particular keywords and creating the article for us. Okay. So this is quite optimized. As for the keywords which we have generated. Now what we want is a title for this article as well, which should be also optimized according to the keywords chosen. So for that, we can take another specific prompt wherein we can say that make a list of title ideas for my niche, which is for my paid advertising blog. That is related to the keywords we just found. Remember to optimize it from the buyer persona. Now it's going to give us some titles, ideas as well, mastering the art of paid advertising, a comprehensive guide for marketing managers, future of paid advertising trends and predictions. This looks really nice. These are all titles optimized based on the keywords which we had got earlier, as you can see. Now we can choose from any of this as are article titles. So this will be the way, guys, where you will be researching on keywords and titles for your articles and completely SE optimized so that your articles rank really high on different search engine websites. Thank you so much, guys, for listening into this, and I will see you in the next video. 19. SEO Google Gemini: Writing an optimized Blog Post in seconds: Hi, guys. Welcome to this session. So in this session, we wanted to see how you can now generate a blog with the help of Google Gemini Tool. We saw in the previous VTOs where we went ahead and found out SEO optimized keywords. We also generated some blog titles. So now we'll see with all of that how we can write the optimized blog as well, blog post in seconds. Okay? So let's have a look at this. So for this particularly, we're going to use a specific prompt, which is going to be this where we give some information out here. So we Google Gemini to act like a blogger and as let's say paid advertising expert because that is our topic. You're writing a blog post industry which is paid ads. We will say over here. The topic of the post will be and we can pick a topic from here. Let's say we are talking a general topic. Let's say this is the topic. This post will be helpful for people, people who are entrepreneurs. It should direct them to the website. Website, which is let's say I'm just giving my website, UR allowed here. There should be a call to action at the end of each section. The length of the post will be, let's say we give a number over here, let's say 500. 700. The tone will be, let's say helpful, we are saying You should be writing as an individual blogger with personal approach and do not use plural. We're giving some directives over here, how to be written. That is being followed. Do not use passive voice. I want you to include keywords. Let's say, here you can give a list of keywords. If there is a particular list of things which you wanted to incorporate, you can add that also. Let's say that's not here for now. Keywords, we are saying PC ads, paid ads, paid advertising. We can take these keywords possibly the keywords we had identified earlier also. Okay. So let's take these specific ones. Okay. And now we have given all the information, so this is the post which we want to give and expect it to create a complete blog about this particular topic. So let's have a look at this guys, how this is going to work out. So now Google Gemini is going to write the complete block for us for that specific topic, mastering the art of paid advertising, understanding the paid advertising landscape. Is going to write the whole article, the blog post in this particular manner, keeping in mind all the data inputs which we had given specifically, uh, in this particular draft. This is how you're going to also generate blog post. You can do so with the help of Google Gemini. Once the post is created, now you can customize it. You can change it, tweak it a little bit more related to your kind of audience, you can do so and then you can post it on your website. I hope this makes sense. You understand this. I hope you're able to understand the prompt as well which we used here. Feel free to go ahead and use that and generate your blogs. Thank you so much guys for listening into this and I will see you in the next video. 20. Email Marketing Google Gemini: Developing optimized email sequences: Hi, guys. Welcome to this session. In this session, we wanted to see how we can make use of Google Gemini for writing email marketing sequences. So when you're doing even marketing, you need to write a sequence of emails to your users, to your customer base and to convince them eventually to buy your product or services. In such a scenario, writing the copy of the email can be tedious and time consuming wherein we have to plan and strategize what will be the content which you'll be writing to your users. So that is what you can also use Google Gemini to help you with where it can compose the whole email, write down the whole email for us. So we can give it a specific prompt to generate a sequence of email copies, which you can use now in the email marketing campaigns. So let's have a look at it, how you can do this. So for this, we're going to use a specific simple prompt where we're going to ask it to write, let's say, five emails. For an email marketing campaign about our topic which we had continued using in the previous videos. We're going to put that again out here and remember to optimize it for my buyer persona, which is again payads. The first email is going to be a welcome email. We're giving some more specific inputs, the first email is a welcome email, then followed by a few content emails, related to the same topic which is paid ads. The last email is where we invite them to buy our paid ads online course. So now we have given the directive, the prompt to Google Gemini, and based on which it is now going to compose the emails for us. So you can see the first one is coming out to be a welcome email. Welcome to Adds Mastery Hub. It's picked up the company's name as well from the previous inputs. Okay, I'm so excited to help you have you join us on this journey to mastering the art of paid advertising. This looks absolutely correct. Okay. Second one is the understanding ABCs or paid advertising. Now the content emails have started. Okay? There are different types of paid advertising, how to set up paid advertising campaign, the key metrics to track your success. So if you feel that the content, the email content is a little concise and very less, you can again, give a prompt to Google to expand on a specific email. We can do that as well. Third one is about crafting compelling ad copy, which is again a strong topic. We have given a series of content emails, and then finally, we are giving it the last one which is action oriented to enroll in our paid advertising course. Take your paid advertising skills to the next level in this course, what you will be learning, we have informed that we are also giving it an option to click on the link to enroll into the course. This is how you can compose the complete emails for your email marketing campaigns as well with the help of Google Gemini. Then once you have these emails built out, you can customize it. You can obviously go ahead and make changes to it or ask Google Gemini itself to expand on it more, go deeper and specific into it, and then use them in your email marketing campaign. I hope this makes sense. Thank you so much guys for listening into this and I will see you in the next video. 21. Sales Pages Google Gemini: Developing sales page copy: Hi, ais. Welcome to this session. So in this session, we wanted to see how we can make use of Google Gemini for creating the sales page. So as you can understand, when we are building out the sales funnel, the sales page has a great role, a big important role to play because that is where customers when they land, they have a chances of converting and generating sales for us. So we have to make a very impactful sales page whenever we are building it out for our business. So for this, there can be different types of copywriting frameworks you can take help. So there are various copywriting frameworks available at this moment, which you can research upon, and then you can choose the ones which are best suitable for your business. So for that as well, we can make use of Google Gemini, where we can research about different types of copywriting frameworks and then see and choose from there and create different versions of our sales pages and then choose the best one which best suits our kind of business. So let's see with in action how this is going to happen. So let's say the first thing which we want to see is what are the different types of frameworks, copywriting frameworks available. So we can give a specific prom to Google Gemini where we ask it to provide us all the copywriting frameworks that exists right now. It's going to give us all of them. As you can see, these are the prominent ones which are available at this moment. Now based on these, we can create the sales page. We can ask Google Gemini to create an optimized sales page based on our buyer persona with respect to a specific copywriting framework. For that, we can use this particular prompt where we ask it to write a sales page optimized for our buyer persona, where I'm selling, let's say, paid at stores, and we're going to use the copywriting framework, let's say, AIDA, which is basically going to be attention, interest, desire, and action. Now it is going to write the sales page for us based on this particular framework. So once you get that, you can take it aside, put it in a document, and then you can build few more other sales pages based on different frameworks. Right now, you can see based on IDA framework, it has created the sales page which has different segments, which is attention, interest, desire, and action, which is absolutely correct as per our business. In the same manner, now you can ask it to create for a different framework Again, this is for selling paid a sports. And the framework we are going to use now, let's say we are going to use out of all of this, we're using fab, which is basically features advantages and benefits. It's going to rewrite the whole sales page, but with a framework of fab, where it talks about the features of the course, advantages of it and benefits of it. Then finally, the call to action phrase is given to us. This is really great. Now we have a second version and then you can create another version of it. Where we are selling the same product paid at SposR now, we're going to use another version where we can use, let's say, before after bridge framework so now it's going to create the sales page with this particular framework in mind. You can see before, after bridge given, and then the key benefits of the course and then the actionable step to enroll into the course. So now you have the three different sales pages with three different frameworks used in it, and now you can see which one is more aligned to your business goals, your vision of the company, and use that in your sales copy. This is how we can make sales pages as well with the help of Google Gemini. I hope this makes sense. You understand the whole process now. Thank you so much, guys, for listening into this and I will see you in the next video. 22. Online Advertising Google Gemini: Facebook Ads: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the Gemini tool for advertising, for Facebook ads, the different things which we can do on the platform with the help of this particular tool. So let's start with looking at creating a Facebook ad for a specific product which we're trying to sell to a specific target audience. So we can give it in this manner, write a Facebook ad about selling running shoes. For athletes include you can say call to action, features, benefits of the product. We can also save prices thousand define the audience targeting budget location. We can giving specific information. Location is, let's say, location is India. Okay. We're talking about that. Also suggest placement targeting websites where the ads can be shown. So these are all the things which I require specifically for running the ads, so which I can now ask the tool to provide us with. So it's going to go ahead and write the Facebook ad for this particular product for the buyer persona, which we are looking at right now. So let's have a look at this. This now giving us the ad copy. Okay headline image body, which is giving us the price is thousand audience targeting is choosing is this. Daily budget can be at 100 to 200 rupees. Placement websites are given out here. Okay? So now to build further on this, we can say that provide all the different types of audiences What type of audience targeting would be suitable for this product. Okay, we can mention that. So now it's going to give us all the interest categories, behaviors. These are all the type of audiences which we able to target on the Facebook ads platform, right? Apart from this, we can also ask it what kind of ads will really work for this product. And so campaigns we can create for this color. So now we're asking for campaign types, ad types, which is going to really work for this particular kind of product. So it's giving me that idea. So image ads are really good because it's a shoe, which we're trying to sell, so it's prioritizing in that manner. Okay, video ads, causal ads can be working out really well for us over here. Okay. So we can ask for that information as well. Apart from that, you can also ask for variations of ads. So when we come to the ad creation part, you can be very specific if the character limits for headlines, descriptions, which you can ask for it as well. You can give it in this manner, five primary text with 100 character limit characters. So now it's meant to write those ten headlines for us, okay, in this manner, primary text, and the headlines are also provided. So this way, we can get a lot of different options specifically with respect to Facebook campaign creation, which we can get from the tool. You can look at the campaign structure, campaign types, audience targeting, budget, okay, different types of ad types which you want to create. All those suggestions you can get from the tool. I hope this makes sense. You understand now how you can build out your Facebook ads campaign strategies as well with the help of this too. Thank you so much, guys, for listening into this session, and I will see you in the next reading. 23. Online Advertising Google Gemini: Google Ads: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the Google Gemini tool in order to generate some Google ads. In the previous video, Peg went ahead and looked at creating Facebook ads for our advertising. In the same manner, we're going to see how Google Ads will work with this tool. So let's have a look at this. So what we can do here again is we can provide the particular information regarding the ads which I want to create, and we will see how the tool goes ahead creating it. So we can say that create Google search ad to sell. So we were looking at running shoes, for athletes. Then you define the other things. You can say we are asking specifically we're creating a search ad, so we wanted to provide the headlines, description of the ad, provide five headlines and four descriptions with 30 characters, you can say four headlines and 90 characters. Let's say respectively. We can also mention, okay, the the cost of the product is thousand INR, we're giving some specifics regarding the ad, which we wanted to have in it as well, provide a call to action. As well. So now we have asked all this information. So based on which it is going to provide us the information, it's quite proper. So product is running shoes, cost is 1,000. It's given us the five headlines for five descriptions as well with 90 characters. Each call to action, they're saying order now. So this way, we can get the ad created apart from this, we can also now ask for it to tell us what type of ads would be beneficial for this target audience. We can ask you to define a target audience as well. Okay. Since it is again going to be a Google product, so we are looking at Google Ads advertising in Google Gemini. So ideally, it should be able to give us some effective audience targeting as well for the same. So now we are asking for the audience targeting. Now, this is what we can take to the platform. We can create a campaign around these audience targeting in this particular manner. It has given us all the different types of audience targeting, which we can do. Now we can also ask for it to provide us some campaign types. What type of campaigns would be really useful for this particular product? We're giving the product as well out here and now it can give us information search campaigns. You can see in this manner, it is giving us different type of campaign ideas which we can consider for this product as well. Lastly, we are also asking for some relevant keywords and add extensions it can create for the product. So now it's going to give us some core keywords. So these are the keywords long tail keywords is also it's giving us, and then the ad extensions, which we can consider out here. So this way, there are a lot of different things which you can ask as we can give a prompt of with respect to Google Ads platform from the tool and it can give us suggestions around that. I hope this makes sense. You understand now how we can make use of this tool for Google Ads advertising as well. Thank you so much guys, for listening into this session, and I will see you in the next video. 24. Complete Marketing Funnel Creation with Google Gemini: Hi, guys. Welcome to this session. In this session, we'll see how we can use Google Gemini to create a complete marketing funnel. When you look at a marketing funnel, there are different parts to it, right? So the first part is going to be setting up the target audience. You need to have a specific target audience clearly defined whom you're going to target to sell your products and services. Then comes a lead magnet. A lead magnet is basically any kind of service or any kind of information which you're providing free of cost to your customers in exchange for their contact details like their name and email address. Then what you have to also create is a landing page, a landing page where they are going to find the lead magnet. They will see all the information and they will provide their name and email address in exchange for the lead magnet, the free offer. Apart from that, what you also require an email sequence, which is a sequence of emails which you send to them to nurture your users, to convert them eventually to take your products and services. We'll see now all of these which you can create with the help of Google Gemini. Okay. So we saw in the previous videos that we can define our target audience, so we can continue with that if you have already been following the videos. Otherwise, we'll have to give a specific prompt to define our target audience first. Then we can go ahead and create the lead magnet. Now for the lead magnet, let's look at what are the different types of lead magnets available, which can be suitable for our kind of business. So for that, you can use Google Gemini to provide give it a prompt specifically. So let's say you are saying that we can create a list of all possible lead magnets, I can create for my audience. Now Google Gemini will give you different types of options. You can create a free book or a checklist or template, webinar recording you can provide or a case study, infographics. There are various options which you can take from this. Now, we are going to pick one of these or a couple of these to create a optimized particular landing page. Let's create a particular lead magnet of a eBook. Let's say you're creating an EBok Now the tool is going to create the E book for us. Now, once you have the E book, you can convert this. You can go to Canva. You can put it on the Canva and create an eBook template, use it from there, and put it on Canva and then create the Ebook for yourself, which you can then share with your customers. Another option can be, let's say you want to create a particular checklist. Now the tool can create the checklist for us as well in this particular manner, and then we can use the checklist over here and we can convert that into a PDF through possibly Canva, and you can use that as a lead magnet to get contact information of your users. Now that we have created the lead magnet, next comes the next stage, which is going to be the landing page. Now for using the landing page as well, we can use the copywriting framework we had seen in the previous videos where we can ask Google Gemini to create a landing page for a buyer persona where I'm selling, let's say, of paid ad sports use a framework. Let's say we're using the framework, which is IDA and we'll ask Google Gemini to provide a headline, subheadline, and all the elements of the optimized copy. So this is going to be the landing page where the lead magnet will be will be placed. And now people will reach this landing page. They will see the free lead magnet. They will take it, they will download it in exchange for their contact information. You can see now it has created that wherein we have the attention, desire, interest, and action components of IDA copywriting framework being used out here. This is going to be the landing page which we have created, which we can now create this with. If you want to use any other copywriting framework, you can do that as well. You have all those options as well to build your landing page as per your business requirements. And then finally, going to be the email sequence. So you can use this specific prompt wherein you can ask Google Gemini to create five different email sequence for an email marketing campaign which you want to run and reach out to your users for selling your products and services, you can give it in this manner. Now it is going to give us those emails specifically, which you can send out. You can make it specific wherein we can start with a welcome email, then some content value adding emails, and then maybe a converting email which you can give. So here it is giving us similar kind of information. So power of paid advertising, creating effective copies, measuring your paid advertising success, and then enrolling. So this is pretty good. This is exactly what we wanted the sequence to be. So this is going to be the email sequence. So now you can see we have all the components of a specific marketing funnel created right here with the help of Google Gemini. Okay, so now that you have all the four components of it, you just need to transfer these onto your website, o, build this out, and you are ready to launch your marketing funnel, to bring your leads in, and then convert them and provide them your products and services. I hope this makes sense. You understand the whole process now, and you're able to execute this as well and build your own marketing funnels with the help of Google Gemini. Thank you so much, guys, for listening into this, and I will see you in the next do. 25. Replying to emails with Google Gemini: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the Google Gemini tool to reply to emails which we get at work. So we get a lot of different types of emails at work on a regular basis. So in such situations as well, we can make use of this tool to reply to those emails. We can give a context of the email to the tool, and it can provide us a response based on that. And then we can go ahead and tweak it and customize it to our scenarios, and then we can send out those emails. So let's have a look at this, how we can do it. So let's say this is one of the emails which we received, which is around an email which we have received to brainstorm around how we can sell running shoes for athletes. So what they're asking us to provide some ideas around how we can sell running shoes for athletes. Okay? So now for this, we have to provide a reply. And here, you can provide the whole email. Now, the tool will go ahead and provide us the information. It's now writing the email back, providing all the different types of ideas which we can take personalized performance tracking, adaptive cushioning. There are different ways which we can use out here. So this way, guys, we can go ahead and write out the email specifically, regarding any kind of official email or personal emails which we're getting, we can make use of the tool to write emails customized for that. I hope this makes sense. You understand now how we can go ahead and do this. Thank you so much, guys, for listening into this session, and I will see you in the next video. 26. Meeting Notes, Key Points, Decisions, Action Points,: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the Google Gemini tool for summarizing our meetings, which we have at work. So there are different meetings which we have, sometimes we require it to after the meeting, we need to send out meeting notes or key points which we discussed or particular actionable items decided for each team member, okay, decisions which were made. All these needs to be documented and shared with all our team members. So in such a case as well, we can make use of the Google Gemini tool which can help us with this. So let's have a look at this, guys. So once you're on the tool, let's say this is the kind of meeting script which we have. Okay? So you can get your meeting transcript from your if it's an online meeting, virtual meeting through Zoom or Google Meet where you can record the meeting, so you can get the transcript from there, or you can use certain tools like descript as well, which can help you generate those transcripts, and you can feed that to the Google Gemini tool, which can do this work for us. So let's have a look at this. So now that we have the transcript over here, we can ask it to summarize the meeting. We're also asking to give any tasks which are delegated to team members to mention that as well. And here we can provide the whole meeting information. So now the tool is going to summarize the meeting for us, okay, identifying the key points and decisions made. Okay, task allocations, which are done now as well, so you can see what are the task allocation done for each team members. And this you can simply copy from here and send out as an email to everybody in the team. In this manner, we can generate a meeting notes as well with the help of this tool guys. I hope this makes sense. You're able to understand how we are making use of this at work. Thank you so much, guys, for listening into this session, and I will see you in the next video. 27. Optimize my resume with Google Gemini: Hi, guys. Welcome to this session. In this session, we'll see how we can optimize our resume as well with the help of Google Gemini tool. So what we can do here is we can go ahead and provide our resume to the tool, and it will optimize it for a specific role which we are looking at. So it can make changes to the particular resume in terms of the choice of words, you have used, grammatical mistakes, if there are any, it will fix all of those and customize it, optimize it to the specific job role for which you are looking in your resume. So let's have a look at this, how we can do this. So all we need to do, let's say this is the resume, which we have in place and we can take the resume and we can give it to the tool with the specific prom. So now we have provided all the information. So it's going to look at our resumesptent, and based on which it is going to optimize it, make it better in terms of how we are writing it. So now you can see it is giving us the whole information in a much more structured manner, which we can see out here. So this is a really good format now which we can easily use, and we can use this for applying for any kind of jobs. Another thing in addition to this, what you can also do is based on the kind of resume which we have got, we can also get a cover letter created for the same. So we can ask for that as well to be created. We can again give some specific requirements. We can also ask for it to be customized for a specific job role. So now it's going to write the particular cover letter as well related to this. So you can see it's going specifically in the school counselor position which we're looking for, you can add the job board school name over here, and then you can send out the cover letter along with the resume which we have optimized. So this way, guys, we can use the tool as well to optimize our resumes when we are planning to apply for any kind of new roads. Thank you so much, guys, for listening into this session, and I'll see you in the next week. 28. Ads copywriting opportunities with ChatGPT: Hi, guys. Welcome to this session. So in this session, we'll see what are the opportunities you have as a service, which you can provide around at copywriting. So there are a lot of things which we can do around at copywriting as well, which we can provide as a service to our clients with the help of CHAPT. So let's have a look at this. So in At copywriting, we can write ads for Facebook ads, Google ads, even remarketing ads. If you want to write specific remarketing ads that also you can do out here, radio ads, scripts, video ads scripts is something which you can certainly generate with the ChatGPTTol and then AB testing of ads. If you want to do that, you can do that as well, trying out different types of ads and comparing their performance. So you can create those ads also over here. And there is a lot many things. Apart from this, the other ads platforms as well, which where also you can create these ad copies, generate these ad copies with the help of ChanGBTTol. So let's have a look at the platform like fiber where people are already providing these as services. So once you go on Fiber, you can search for, let's say, Facebook ads copy. So here you can see now there are a lot of people who are already providing a copyright, okay, writing services, which they're giving for Facebook ads. So you can see here specifically, if you look at this, this person is providing copywriting, which he does for Facebook ads to generate sales, okay? He has already worked with 1,400 plus people. Okay, and he's charging a certain amount where he's giving one Facebook ad Popy with two bonuses to attract customers in the basic plan. Then the second plan is to highly converting at poppies, which he's giving. And in the premium plan, he's giving three finest at Popy variations. So like this, a lot of different types of copywriting opportunities, which you can also build out. You can build a similar kind of a gig on fiber and provide the services. Let's look at some other ones as well, for example, Google Ads Poppy. So here you can see, now let's look at this is the one for copywriting for Google Ads. This person helps with creating Google Ad Poppy, designed to convert sales, where she's providing specifically, she's writing 15 headlines, four descriptions, designed to generate clicks and conversions. Here as well, you can see with the headlines and descriptions, she's also giving 15 keywords with monthly search metrics, and premium, she's giving the headlines and descriptions, landing page copy, which has 300 words with three keywords. So here you can see that people are already providing this as a copywriting service, which is for different ads platforms. And there are chances, possibilities that they might be already using Chat GPT for generating those. Okay. Apart from this, let's look at another one which can be video ad scripts. Here you can see they are providing different types of video ad scripts. Let's look at writing entertaining video ad script, which we can get over here. Video scripts, let's look at video scripts specifically. Now you can see this person is providing video scripts here as well, turn script or article into video, write a script for your YouTube videos. We can do that here as well. Wherein this person is writing will research and write a script for your YouTube videos. So a video script which he can provide. Okay, this person can provide, and he has already worked with more than 2,800 people. So he has different plans which he's providing a basic plan, which has a 1 minute to four minute video script. Second one is 5 minutes to 10 minutes video script, and the premium one is ten to 15 minutes video script. You can see, people are already providing this also as a service, which you can also do that. You can create a gig or a service around this on fiber and similar platforms and provide this as a service to your clients. I hope this makes sense. You understand now what are the opportunities already in the market around ads, copywriting, which you can provide as well with the help of Chat JBT too. Thank you so much, guys, for listening into this, and I will see you in the next video. 29. Case Study: Facebook & Google Ads with ChatGPT: Hi, guys. Welcome to this session. So in this session, we'll do a case study around seeing how we can generate these Facebook and Google Ads, specifically types with the help of HAGPT. So in the previous video, we talked about the case that we can use CHAGPT to generate some Facebook ads and Google Ads specifically, headlines and descriptions, which we can sell as a service on different platforms. So that is what we are going to see as an example here practically. So let's see first on fiber as well what kind of services people are giving around this particular thing. So if you see on fiber, you go and you look for, let's say, Facebook at Copy, you will see there are a lot of services which people are providing right now. As you can see, this person is helping with writing a catchy Facebook ad copy that sells. If you see here, this person is already doing that, getting a good rating out of it as well. This is already a service which people are providing where people can write Facebook ads or any kind of clients and businesses. The same thing which you can do as well, where you can generate these ad copies with the help of Chat JPT. So we're going to see two different specific proms, which we're going to use, one for generating ads for Facebook, and the other one can be for Google Ad. Okay? So let's have a look at this. So we are using a particular prom over here, which is for Facebook right here. So you can also go ahead and make use of this if you want to as the prompt. Wherein we are asking ChagBT to write a Facebook ad to sell my product, so we can mention our product or service out here to my buyer persona, so we can give the target audience also here. And now we are giving some specific requirements of the ad, which is I want the tool to provide the primary text. So the primary text is a part of the ad, which you have to provide. Headlines link description is a place where you could give more description about the product and also a CTA phrase, which is a call to action phrase, something like buy now, shop now, register today, sign up today. So I want the Chat GPT tool to provide that as well when they create the ad copy. Apart from that, I'm also asking the tool to make the ad exciting and show a sense of urgency in the language, the choice of words they are going to use. So let's see how this works. So first, we are going to define the service. So let's say I am into a business of selling running shoes specifically to people who are into physical activity or sports. So I'm going to write a Facebook ad to sell my running shoes. To my buyer persona. I'm saying that to people who are in who are interested in physical activity. So now I've given the buyer persona, my target audience, I've told what product I'm selling. Now I want the tool to generate the Facebook ad around this based on the kind of specifics I have given to it. So let's have a look at this guys. So now the tool is going to go ahead and look at the particular information which I've asked for and now it's generating. You can see the headline it has given over here, specifically the primary text is provided with an Imoge as well, it's giving, which is really great headline also. So we have asked to make the ad exciting. So last chance to get the perfect running shoes, which shows sense of urgency over here. Link description is also given. I also asked for a CTA phrase, so they are given a shop now. So like this, I have the ad created over here. Now if I want, I can ask it to create few more similar like these as well. Which I can then share it with my client as well without any problem, and they can make use of it as well in their ads and their advertising. So now you can see it's creating the different types of ads based on the same thing which we have given the specifics which we have provided. So this is one way where we are generating our Facebook ads for our clients, which we can share with them. The second one is going to be for Google Ad. So let's have a look at this. So in case of the Google Ad, again, we have to define the service. We are saying running shoes once again, to my target audience or my target audience is to people who are interested in physical activities. Here again, I'm being very specific about the headlines, so I need 15 headlines with 30 characters each, four descriptions with 90 characters each. I'm also asking it to provide an exclamation in the description which we can use. Also, asking for a CTA, a call to action phrase out here to be added. And I'm asking the tool to make the ad, something like the tone should be like asking a question, and we're asking a question to the audience and showcase benefits of the product. So these are some particular specifics I've asked to add in the ad creation. So let's have a look at this as well. So now it will create the ads for us. So you can see it's creating the 30 headlines. Okay? And then the descriptions, which are 90 characters each, it is creating over here. And then it is giving the particular CTF phase as well. So the question it's giving the question ready for your best run yet, want to run faster, comfort and durability in every step. Okay. Are you ready to upgrade your run? Searching for a perfect fit. Okay? So you're asking a question like this, and then the CTF phrase also it provides, which is Shop Now. So now I have the Google Ad also generated in this particular manner. I hope this makes sense. You're able to understand how we can generate specific ads with any platform for that matter, we are just taking an example of Google and Meta specifically, but there are other platforms as well like Microsoft ads or LinkedIn ads you want to generate. In the same manner, you can generate ads for other platforms also and share that, give that as a service to a clients, and generate revenue from there. I hope this makes sense. Thank you so much, guys, for listening into this, and I will see you in the next video. 30. Sales Funnels opportunities: Hi, guys. Welcome to this session. In this session, we'll see what are the opportunities do we have around sales funnels creation as a service which we can provide to our clients. So in sales funnel, there are a lot of things which we're creating, right? We are creating our marketing funnel. We are creating a lead magnet. We are creating a landing page. We are creating email sequences. All these can be generated with the help of Chat GPT. And you can provide all of this as a package to your clients on these freelance platforms. So let's see some of these examples of how these services would be looking like. So if you go on fiber, there are different services provided. Like you can see, this particular person is providing a service which is where he can write sales copy for sales page, sales funnel, landing page, copywriting. All of this is being provided by this person. And wherein he has three different packages, basic standard, and premium, where he's going to write this, which is pretty expensive and he has around his work with 598 clients already, and so many people have made it favorite as well. So it is something which is absolutely working for him. And this is something guys, which we can absolutely go ahead and create ourselves on a Chat GPT tool and we can provide this as a service. So we can certainly go ahead and build this out, customize it as per our clients requirements, and then we can sell it out as a service to them. So in the coming videos, I will show you as well how we can build out our sales funnel in the same manner, and we will see the complete process being done on a Chat GPT tool and which we can then share with our clients. I hope this makes sense. Thank you so much, guys, for listening into this session, and I will see you in the next video. 31. Identifying your buyer persona with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can create a buyer persona from scratch with the help of Chat GPT, like we had done previously as well. So that was wherein we had used a particular bier persona. But now, again, we are going to start off from scratch to see how we can build a buyer persona and based on which we move forward from here. So let's have a look at this once again. So what we are going to do is we're going to provide all the information, ask Chat JBT for asking us all the information it would need to build the bio persona, and we can give a prompt in that particular manner. In this manner, we can give the ask them to provide us ask us all information. So now, the Chat IPT will try to help us build out the buyer persona by asking all the relevant questions. So these are some questions related to our business which we would need to provide it. And once we provide it, then it will be able to create the buyer persona for us. Okay? So let's have a look at these questions, okay? So we can answer these questions one at a time. What are the primary products and services you offer? So I'm saying digital marketing Fs. Second, what makes the unique compared to we can say forces in different languages. Ideal customer, we can provide our ideal customer over here. What are their primary goals or challenges? What are their motivations for purchasing or engaging with your product and services? So like this, we're providing all the information. So let's say provide some more information. Where do your customers typically go for information or solutions? As you can see, is asking us very specific questions, which we need to provide answer in the same manner. What factors influence their purchasing decision? How do your customers typically interact with your content? What are the main pain points or objection your customer might have before purchasing? A. Let's do ten questions over here. And the last one, how do you currently reach your customers? So now we have provided ten answers to the questions it has asked us in order to build out the buyer persona for us. So now we are going to provide this back to Chat GPT so that it can analyze these answers and based on which it creates a buyer persona for us. So let's have a look at this guys. It's going to analyze this whole information and then create a buyer persona according to that. So as you can see, it's building it out right now so we can get the name, age, job title, experience. All that information is being given to us along with locations, languages, goals, challenges, motivations, so we can get all this information now. So this is becoming the buyer persona or the target audience we want to reach out to sell art product and services. So this can be a right flow guys in which manner you can build out an effective buyer persona for your business with the help of Chat GBD. Hope this makes sense. Thank you so much guys for listening into this and I will see you in the next video. 32. Creating a lead magnet with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can create a lead magnet also from scratch with the help of Chat GBT. So in the previous videos, we saw that how we can build out our buyer persona target audience. Now keeping that in mind, we're going to ask Chat JBT to give us some different types of lead magnet ideas. It can be a scenario that we are not clear about which lead magnet would be most effective for our kind of business. So in such a case, we can take help of Chat GPT itself, and it can give us multiple different ideas around and then from that list, we can pick the one which it makes sense for us and we can build that out for them. So let's have a look at this guys. So once we are on Chat TPT, based on the same chat box which we have used for creating our buyer for sauna, we are going to ask further. So in this manner, we can give a prompt, and it is going to give us a list of different types of lead magnets which we can consider. As you can see now, what it is providing us with are maybe a bigness guide, a mini course, disti marketing glossary, who is, okay, a checklist which we can create, maybe a free webina which we are doing, or a video series which can be done. So there are different types of lead magnet ideas, which it is providing us with now. So looking at this, you can go ahead and build this house. So you can pick the one which you think is most relevant for you and you can pick that up and you can expand that further. So let's say we are doing, let's say, a mini course, okay, mini course, or let's say a bignersGuide, which we are creating an E book kind of thing. Okay? So we want to build an E book around digital marketing, okay, and also which we want to build out and we want to structure around that. So let's have a look at this as well, which Chat GPT can help us And you can ask for specific pointers, and headings which you need out of it. So now it is going to build out the complete eBook. It is going to give us the titles. It is going to give us the framework or the outline of the eBook. So we can understand that this is how our eBook is going to be around this. And now that you have the table of content of what you plan to build your eBook on, you can now get a eBook built out. Okay? So you can pick up the topics, and based on that, you can get a complete Ebook built out. So let's see the first topic it's asking is talking about is introduction to digital marketing, okay? So we can take this So now we have given the specific information that on what topic you want the eBook to be created. So it is going to now build it out for you in this particular manner, as you can see, and then you can use this and you can convert this into an eBook with the help of Canva. You can put it into Canva and you can create this particular topics eBook. So now you can see the first topic is done. And then you can similarly move to the other topics and build out other eBooks pages. So other topics also can get added to the proper eBook which you are building up. In this way, the whole eBook can be built out on this specific topic which you have now as a lead magnet and which you can use for getting the customer's information as well. I hope this makes sense. You understand now how we can make use of this tool to build out lead magnets for our business and how you can use this to do your advertising in a much better manner. Thank you so much, guys, for listening into this, and I will see you in the next video. And 33. Creating copy for the landing page and social media with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can create an optimized landing page for our business with the help of hatGPT. Also, how we can use that to create a social media post, which we can drive from where we can drive organic traffic. So what we can do is we can look at the different types of copywriting frameworks and based on which we would like to create this optimized landing page. So let's have a look at this guys. So once we are on the hatJPTTol, we can be on the same chat box which we're using for our target audience. So based on the target audience, we can ask for different types of copywriting frameworks. So now the tool will provide us different types of copywriting frameworks which we can look at and based on, we can pick and select one particular one which makes sense more us to our business and use that to create an optimized landing page for us. As you can see, these are the different types of copywriting frameworks which we can see here. And now what we can do is, let's say we want to pick the first one, which is DA so you can take that and ask Tra gibt to create a optimized landing page around that. And you can also mention what you're selling in the page. And you can ask for specific information which you need to be mentioned, the structure of the landing page headline, subheadline. So now the tool will start providing us an optimized landing page copy based on the AIDA framework which we have given it to it. So as you can see, now it's giving us different sections, so attention specific section, then the section two is interest pase, so we're getting the structure over here. This is all going to be our landing page fontin. Now, this you can transfer it on your website and build out the landing page as per this. This can be a great way where it is customized to your particular buyer persona, based on which we are creating this. Now, in the same manner, you can use this to build out social media post as well for any of these platforms, which can optimize targeting your buyer persona and trying to generate some organic traffic. And you can give the same framework over here as well, which can be used in the post so that we can drive traffic based on that. So as you can see, we have already given our target audience. So based on which it can give us the information in this manner, so we can give a particular visual, which we can provide a caption which we can give over here. So in this manner, we can create it, and then we can also provide so you can see it is also giving us the hashtags, relevant hashtags as well, which we can take. It has automatically taken it based on the bio persona we had created on this chatbox. So all these are relevant ones which we can see, we can also provide the website link over here so that we can drive traffic from there. So in this manner, guys, an optimized landing page can also be created for our businesses using the Chat GPT too. Thank you so much, guys, for listening into this, and I will see you in the next video. 34. Writing a complete email sequence for your funnel with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can build out a complete email sequence for our funnels with the help of hat GPT. So so far, we have seen that we have gone ahead and created a marketing funnel, then we created a landing page as well, okay? And now we're coming to a situation, a stage where now people reach our landing page. They check out our product and services, and if they like it, they might take our free Download. Okay, so they take a free download. They provide through an e book, they provide our email address. They provide their email address and name. And now we need to send out a number of emails to them to give them value information about our product and services so that at the end, you are now then able to give them the offer. So for which we require an email sequence. So that is what we are going to do out here. We'll build out an email sequence for our business, which we can send out to our mailing list to our users. So let's have a look at this guys. So once we are on hat TPT again on the same chat box, we can start creating this so we can say that create five sequence for you can mention for what we are trying to do this email marketing sequence. We can also mention to customize it according to our target audience or bio person. So now the tool will start building out these email sequences for us, which will be focused towards selling digital marketing course to the buyer or persona, which we had defined earlier. You can see now, we have the first email going out as an email, welcome introduction email, where we're welcoming the new user. Then the second one goes out as highlights of the benefits like why digital marketing skills are essential. So we are creating a sense of need or urgency in this, which gives that information. Then we give us more testimonials and social proof that why it is important, don't just take our word for it, hear from our successful students. And then addressing some objections which people may have, okay, concerning about the pricing or the quality of training. So we address that particular objection. And then finally, we send out an email to take an action. So this way, we have now identified the email sequence which we would like to use email marketing campaign. We can put them in an email marketing campaign where we can schedule them to be sent out to our users on a regular basis, which can be weekly, biweekly or monthly basis. So this way, we can get a full email sequence created for our business, for our target audience, and we can set up the email marketing campaigns based on this. I hope this makes sense. You understand now how you can create a complete email sequence with the help of Chat GPT. Thank you so much, guys, for listening into this, and I will see you in the next video. M 35. What is Artificial Intelligence (AI) and why is it important for your business?: Hi, welcome to this session. In this session, we wanted to understand what is artificial intelligence and why is it important for us to know about this for our business. So the first thing which we need to understand is what is this artificial intelligence. It's basically going to be an ability of a computer or a robot to do tasks that are usually done by humans because you know that the humans need because this requires intelligence and discernment. So for that, AI is the replacement of it, which can do this work without any human intervention. So AI computers have all the ability to learn and then modify their behavior based on prior experiences. So whatever information it is collecting, it is improvising on it, and it's trying to make its processing much better for the future. So based on which, it continuously improves its past historical data and tries to give better responses going forward. So what is so in this particular business, specifically, AI is used to describe a software that is capable of learning and getting better at doing its job without any inputs from humans. So here, what is going to happen is you are going to provide certain inputs in terms of information which you require, and that is all the AI tool requires because it's connected to the Internet. It pulls up information from everywhere, and then it analyzes the prompt and based on which it gives responses. So it's able to learn itself and then improve its responses as we move forward. So the idea is, how do we apply AI? So our focus for this course is going to be on understanding how AI can be used in marketing. So as you know in marketing or specifically in digital marketing, you can say, there are a lot of repetitive tasks which we have to do. We have to if I'm doing social media marketing, then there is a requirement for us to post on our platforms on a regular basis. If I'm running paid ads, then we are creating ads on a regular basis. We need to optimize all of so there is a lot of repetitive task which we do when we are looking into marketing section, and that is where AI can be of great help where it can learn and perform these repetitive tasks and make decisions. So you would not have to be there to do this work anymore. The AI tool can do this work for us, and that saves us a lot of time, which we can use on other more strategic, important, high impact work. So that is how you're going to see in the coming videos how we are going to use AI in different aspects of marketing. Now, the major benefits if you see of AI in digital marketing is going to be because of the usage of AI, you will be wasting lesser time and money in trying out different types of marketing plans. Okay? We will be finding out AI tool can be used to find and target the most valuable customers. So you can use AI tools to define your target audience, what kind of audiences you want. You can give some inputs and it can create that buyer persona, the user profile for you, which can be your relevant target audience. It's also going to help us to increase our customer's lifetime value, the amount of time they're spending. So you can ask the AI tool what are things you can incorporate in your business, which can increase the customer's lifetime value. Also, when we're running an online business, there is a lot of reviews which we get, comments, reviews, which we get on our products and services. Now, as a part of our business operations, it's required of us that we should be analyzing those reviews and feedbacks. If you are not able to do so, we can give this job to the AI tools to do it where it will analyze it and tell us what are the good food feedbacks, which are the bad feedbacks and what can be the areas of improvement for it. Also, apart from that, the AI tool can be used with predict which products and services will be popular in the future. So looking at the kind of business which we are running, we can train the tools to give us an idea that what kind of products will be a winner in the future as well, so it can make those predictions. Other than this, you can certainly use AI tools for refining and optimizing your digital advertising. We can optimize our ads, different types of ads which we are creating. We can get our ads built as well. So if we want the AI tools to write the headlines, descriptions of our ad, it can do that very effectively. And then lastly, we can also use the EI tools for converting our leads into conversions or sales, with cross selling, upselling strategies, wherein we can take the help of the EI tool to build the complete marketing funnel for us and we can use that to bring our leads into the funnel and then finally eventually converting. So all these are going to be great benefits of AI, which you will see in practical as well in the coming videos, and that is how we are going to implement them in digital marketing. I hope this makes sense to understand the basic importance or usage of AI in specifically marketing for us. Thank you so much guys for listening into this and I will see you in the next video. 36. How the world's top brands are using AI marketing: Hi, guys. Welcome to this session. In this session, we wanted to talk about what different types of top brands around the world are using, how they are using AI in their marketing strategies. So let's look at this. So, for example, Amazon is using AI specifically to personalize the experience of their users. Users can see past purchases and customer behavior while they're searching through different products on the platform. Over here, Amazon also uses AI to implement dynamic pricing of products. Amazon goes ahead and fluctuates the product prices based on the demand in the market, and when there are demand is less, they reduce the pricing as well. So there is a lot of dynamic pricing of products which happens automatically at the pckend because of the AI usage. Similarly, if you look at Alibaba, E Commerce platform again, they created a fashion AI store, specifically to help streamline the fashion experience for users. So this really helped to increase the user engagement and which eventually converted into additional incremental revenue for them. Similarly, if you look at Facebook, specifically started using AI as well to provide customer insights like behaviors, interest, things people are looking for. All these kind of insights are provided by Facebook AI to the marketers when they are running ads. This really helps to target the right kind of customers on the Facebook network, which can generate higher sales for them. Similarly, another platform is Netflix where Netflix is using the AI specifically, which helps them to go ahead and which is based on content recommendation engine, which they have created, which is based on users viewing history and the user's behavior. So based on the kind of interest users have and the viewing history they have got. Now the Netflix AI tool goes in and gives recommendations based on that. They also look at the interest of similar users on their platform who share same interest. In the same manner, there is Spotify the music platform, which uses their strategy basically to keep their subscriptions active and keep their users engaged by providing new and exciting ways to find music on their platform. So their AI creates a personalized playlist for each user based on their listening habits. So these are different ways of AI usage you will find on top brands around the world. You can see AI is getting integrated in marketing strategies a lot by different companies because it really helps to identify opportunities in terms of growing their sales and revenue in the future. I hope this makes sense. You understand the impact of AI in marketing specifically. In the coming videos, we'll see how you can use them specifically in specific segments of marketing. Thank you so much, guys, for listening into this, and I will see you in the next video. 37. Examples and Uses of AI in Digital Marketing: Hi, yes. Welcome to this session. So in this session, we wanted to see different examples and use cases of AI in digital marketing. So AI can be used in different aspects of digital marketing, as you can see, so it can help you, first of all, in improving improved personalization and recommendations. So when you are doing digital marketing and looking for specific kind of target audience, so it can research on the specific audience you're looking for, which is personalized to your business, your product and services. I can give you recommendations around what kind of targeting we can do or what kind of users you should be targeting to show your market, your products. Another thing which you can use AI for is dynamic pricing, wherein it can help in increasing or decreasing the prices of the products as per the demand. That way, it helps to generate more revenue for the company. Also, you will see in the coming videos how AI can be used for customer service chat boards. Now days you must have seen when you go to any website and you have a chat service provided over there, it is an automated AI chat bood wherein it has specific responses which you can ask for and all queries which you may have can get resolved with the help of it as well. Other than this, in digital marketing, AI can be used really well in social in search engine optimization, which is basically going to help in ranking your websites higher on the search results. So here you can use AI for writing blogs, optimized keywords which you can research for, you can optimize your blog titles, articles which you want to write. You can get new content ideas for article creation. All that can be done with the help of AI. Also apart from this in digital marketing, when you're running PPC ads, advertising, paid ads you're running, also you can use AI for optimizing these ads. It can help you to generate specific headlines and descriptions, dedicated to a specific ad angle or a hook which you want to use. You can generate different types of language, which can be used images can be generated now with AI, different types of images which can be used in the image ads which you're running in your paid ads advertising. Also digital marketing in digital marketing, specifically, AI is used a lot in content creation, all types of content creation, which can be blogs, which can be, let's say, you're writing articles. You need a video script for a video content. For all these purposes, AI can be used very effectively, and it can help you in generating these as well. In the coming videos, we'll see this in practical as well. Different tools we'll see how you can help use them and generate this content at scale. Other than this, AI is also used now where we can use it for optimizing for digital promotion. So the AI tool can look at your past historical marketing strategies you have built in and it can identify patterns when and where it worked really well. Now it can give you those predictions, those forecasting and recommendations that when and where you should be doing your digital promotion to maximize the returns. So that is really impactful and amazing that AI can help us with that as well. Also, you will see how AI can automate marketing process. The whole digital marketing process can be automated, which is creating a marketing funnel, creating the landing page, email sequences you are creating. All these things can be built out with the help of AI tools. So we have seen EI being incorporated in processing big data, which can be huge amount of data for bigger companies and for other companies as well, where huge amount of data of customers you have stored and now you need to analyze it to understand customer's behavior. That is being done with AI now and that really gives you important insights which you can then apply in your daily business and take actions on that. Also you will see how AI can be used for understanding customers behavior, and also in improving the user experience. You can also use AI for analyzing feedback of customers and then responding to that as well, understanding what are the pain areas and what are the strengths of the product and services which you're offering, and now you work upon that, you improve that as well. So these are all different types of use cases and examples of usage of AI in digital marketing, which you will be seeing as well. So in the coming videos, we'll see in different scenarios in practical way how AI used in different aspects of the business. Thank you so much, guys, for listening into this, and I will see you in the next video. 38. How to choose the right AI tool for your business: Hi, Ayes. Welcome to this session. In this session, we wanted to understand how to choose the right AI tools for our business. So before you start using the AI tools, we need to be very clear with what kind of tools are we going to use for what purposes. So there are five major things which you need to think about and prepare before you start using these tools. So the first thing has to be clear goals. So we need to be very clear with the goals which we want to achieve with the help of these AI tools. There are different types of tools which you can use over and possibly you have to select the right tool based on your goals which you have set. For example, let's say, if your goal is about speed and productivity, then it does not make sense that we're using AI tools which helps to improve customer experience. So for example, there are various types of uh, goals which you can have over here. Let's have a look at this. There are different tools which you can use in AI for marketing specifically. So for example, there are email marketing tools. We'll talk about these content marketing, chat and messaging tool, social media, SEO related. So there are various tools available. So we're going to see all of these in the coming videos practically as well, and that is why it becomes super important for us to have clear goals about what we want to achieve. The other idea is, we need to plan for a short term. Whenever you are looking for a solution, a particular tool which you want to use, we have to make sure that it's able to provide the RI in a shorter period of time, let's say six months or less. For example, pay advertising can be one stream in digital marketing which you can do and expect to get returns in a short period of time. That can be one of the priority which you can look at and maybe start using some EI tools around that. Important that we plan for the short term because that is what is going to give you that initial push in the business. Another thing is, we need to start with one tool at a time. Once we start working on, let's say, email marketing, we set up the AI tool and it starts working for us, it starts showing some returns as well, and now the whole setup is on AI tools and it's automated, then we should think of jumping to the next one, the next source of marketing which we want to look at. Ideally, that works well because of the fact that when you are working on one tool at a time, you have the complete focus of optimizing it in the right manner, which can give us the proper returns out of it. Another thing which we need to keep in mind is setting the right expectations. So ideally, what we are trying to say here is the AI tool is going to have a lot of elements to improve your customer relationships and sales. However, it depends from products and services. Different products, different brands can have different aspects of the products, so we have to set right expectations with our customers from the beginning based on the kind of AI tools which we are using, okay, so that there is no discomfort later on. And the other piece which we need to be really, uh, focus on is going to be re evaluation. We need to constantly evaluate whatever we are taking actions of. We need to analyze the performance of the AI tool. So maybe on the tools, let's say you're using an AI tool for email marketing, which composes email copies for you, you can check the email content. You can see whether it's customized to what your requirement is, business objectives and to the email list it's going to. We need to continuously re evaluate the process and keep on improving upon it so that the system is in proper direction and you're getting the expected returns. So these are five most important ideas which you need to keep in mind when you're thinking of choosing the right AI tools for your business. I hope this makes sense. You understand these points. Going forward, we're going to see a lot of videos where we will start looking at using different types of AI tools for different segments of digital marketing. Thank you so much, guys, for listening into this, and I will see you in the next video. 39. What are chatbots and why they are important for your business: Hi, guys. Welcome to this session. In this session, we want to discuss about chatbots. What are chatbot and why they're important for our business. Chatbots are basically going to be a messaging system, and automated chats, which has the purpose of helping your client, selling your products and promoting your brand all the time. They are going to be an automated chatting service, which you can install on your platform, on your website, on different products which you may have where people would be able to go ahead and interact with your chatbot while you're not so you can program it in such a manner that it can answer certain queries which people might have related to your products and services. So in such a way, what happens is you would not need to be there to yourself reply to those chat messages. This bot can do that job for you and saves you that time. So chatbots turns out to be really effective way of communicating with your customers on a regular basis all the time. And this really helps to provide a good supporting system for your business. Now, there are different ways you can places where you can install chatbot, so you can do it on your Facebook messenger. So where you can set up the chatbot and any person who's coming to your Facebook page and sends your message on your Facebook messenger, the chatbot can reply to those. Similarly on Instagram messages as well, you can implement this to answer number of queries which you get on your Instagram page. Similarly, chatbots can be created for SMS sending. You can send SMSs as a blast to a lot of your users. And also, it can be done in WhatsApp as well, which is another SMS automation platform. Where as well, chatbots can be implemented. So there are a lot of use cases and benefits of chatbot which can really help to give a good user experience to our customers. I hope this makes sense. You understand this. In the coming videos, we'll see practically as well what AI tools you can use in the chatbots category, which can really help in generating a decent amount of revenue for our businesses. Thank you so much, guys, for listening into this, and I will see you in the next video. 40. Tool #1: Manychat - Creating your account: Hi, guys. Welcome to this session. In this session, we're going to talk about the first tool in chat boards which you can use is Manichat. Manichat is an AI based tool which helps to automate a lot of messaging processes which you need across platforms. So let's see this guys how you can set up the account on ManyCat so if you search for ManyChat on Google, this is their official website where you can come and you can see this is the particular platform where we can go ahead and set it up for various platforms like Instagram, Whatsapp, Messenger, ManyChat AI, and they also do integrations with other platforms as well. So if you look at their pricing as well. So this is how it is going to look like where it can go ahead and send out automated messages to your customers. Okay. It has a lot of users at this moment being used, and across different platforms, you can install it and then have an automated messaging system setup for yourself, which can respond to your customer's queries. The pricing model is going to be they have a free version as well, and then they have a Pro and Elite version, as you can see over here. In the free version itself, you have channels which you can access to a Instagram DMs, Facebook Messenger, and Whatsap. So let's have a look at this, how you can open an account with this. For opening the account, the first thing they will ask you is to connect this platform with your channel, specifically, let's say we are doing Facebook Messenger out here, sign up to ManyChat, and we're going to connect with Facebook over here. Once it does that, then we can verify our email address. And we can give the particular code over here. Let's look at the code. Now we can give all the information related to it. This is going to be let's say relaxer option which we are taking type of company. Now we can choose the particular page. Let's say we are choosing this one, adds Mastery Hub, which is my business page. We need to choose the business page as well for this and start with a free plan for now. What is the primary purpose of creating the account? We can say business use. How do you intend to use ManyChat, short term projects, both? We can say both. What best describes your company? Let's say we are saying for now creator. In what ways are you currently monetizing your account? Promoting my own services. This is what we are doing. Retailing, there's no physical products, digital products, yes, we are doing that. Okay. What other marketing and business tools do you use for business? Okay, so let's say we are using Canva, we are using Google Sheets right now. So now it is connected. The account is open guys. So let's start with this. So this is how the account is going to look like for us. So this is the homepage of many chat. So from here, we will set up the whole thing, the automation for automated chat messages which we can send to our customers. So in the coming video, I'll show you the complete process, how you can build out a complete automated chat messages for your customers, which can work four by seven even when you are not there. I hope this makes sense. You understand this platform and you're also able to open the account in the similar manner to use it for your business and for your clients. Thank you so much guys for listening into this and I will see you in the next video. 41. Creating a chatbot for Facebook: Hi, ays. Welcome to this session. In this session, we'll see how we can create a chat booard for Facebook Messenger. We saw in the previous video how we can open an account with Manichat and then we integrated Facebook account also to it. Now the next step is going to be building out the complete chat booard for it. Let's have a look at this. So once you log into your account over here, specifically, you can go ahead and start the process. So you can explore all the templates which they have out here. These are some free templates which you can certainly work upon. Let's say we are looking at the first one, which is capture customer data with Lead Man. Okay? So now here, these are steps given over here, so we're going to set up the template. So now you can see this is the whole structure, which we have to build out. So let's look at each of the sections. So when you click on each of them, you will be able to see it on the left hand side and you can customize it. Okay? So let's look at the first section. So the first section talks about in this particular manner. So it says when user sends a message, okay? Message contains leads, okay, or keywords, then you send a greeting message. Okay? So let's say we're saying the message contains Let's say we are giving the method here Google Ads force. We're going to use Google Ads. If message contains Google ads, then the condition is going to be here, create the keyword that you will be using for lead magnet. In this example, when contacts diet messages, you will you with the word leads. This automation will trigger. We'll say here, Google Ads. Now they will see that they are going to get this particular message over here. I'm excited that you're interested in learning more about, so we can customize this and say Google Ads. How to how to get Google Ads. Oh so we can customizing it over here right now related to our business. Wait for three second. Are you ready for free? Let's rock? Now, we can see the message over here so which we can customize, offer a lead magnet. This can be Ebook or guidebook, which we are giving over here and then we give the link of it. So each and every part is going to customize over here. Enter your email below to receive the eBook. We're asking for the email. Then a user input block is used to collect the contact details which we will get here. Once you get that, then we're saying, Hey, are you still interested in the free E book? Yes, let's do it or not now. Then there are two different directions. If it is yes, then we can say enter your email now. If it is no, then we say, got it. No problem. And then if they say yes, then we are going to send it out to them, so we let them know when they will get the e book, all of that information we provide. This is going to be the complete layout which you have. And as you saw, in every section, you can go ahead and make the changes as per your requirement. Now that you have created this, we can do a preview of it. You can see it says Google Ads over here. And the email address, we can say that. So we can give our email address. All that will be possible. Let's set this live. Once you set it live, you will be able to have this specifically installed into your Facebook messenger. When you go on Facebook Messenger specifically, here in the message section, you will be able to see the pop up coming up over here. S will start with the first one, which is going to be this. If somebody writes Google Ads, then we are going to give this particular pop up to them. This is how you can set up the whole chat board for yourself or Facebook messenger, and then you can use it to reply to your clients or users messages on your Facebook page. I hope this makes sense. You understand the complete process now. Thank you so much guys for listening into this and I will see you in the next video. 42. Accessing the chat data and conversation history: Hi, guys. Welcome to this session. In this session, we wanted to see the chats which we have had with our customers. In the last video, we saw how we can set up the chat board. Now that we are having the conversation with our customers, we can analyze that chat data as well and we can then decide what we have to do with that information. Let's have a look at it, how you can easily access the chat data on the MihatPl. So once you are back on the platform, you can go on the left panel where you have a live chat option, and this is where you will see all the channels. So let's say in our case, we had integrated Facebook. So in case of Facebook, all the messages chats will be out here showing up for us from different customers which we have had. So now here, if you see a particular customer who has given us a five star rating a good review, possibly, you can also collect their data. So their contact information you can collect from this particular segment, and then you can reach out to them. People who have given us a lower rating, let's say one star or two star rating, then also you can contact them specifically understanding their pain areas and try to fix that. This can be really useful in managing customers, people who have engaged with your business, who have taken your products and services, and then given certain reviews, you can analyze all that through the chat data which this platform will show you, and then you can go ahead and work upon that. This way, it can really help in improving the user experience going forward for your business. Hope this makes sense. You understand this feature as well and hopefully you can use this as well in your business and for your clients. Thank you so much guys for listening into this and I will see you in the next week. 43. Customizing your chatbots for other goals: Hi, guys. Welcome to this session. In this session, we wanted to discuss another feature of the platform, which is customizing our chat boards for specific goals. So once you start building your chat booard, there can be some by default customizations which you would like it to have. Like, for example, a welcome introductory message. The moment before a user chats or writes anything, there can be a welcome greeting, email or a message which we can compose here. Let's see how you can do this. So once you're on the Mini chat platform, we can go to settings where you have all the channels available here. So you can select the channel. Let's say it's messenger for which you are creating. So now you can first give a greeting text. So this will be the text which will be shown to the user before he starts he or she starts chatting with us. So this you can provide. You can see how it's going to look like over here, like a review preview on a device. Other than this, you can also have a default reply. Let's say you want to have a reply which is kind of a messaging which you want to give. Let's say, there is some kind of information which you don't understand. For that, you have a default reply, uh Let's say there is one situation wherein you need more information, then there can be a different default reply. These kind of scenarios which can happen on a regular basis in a conversation, you can define it by a default reply and you can set it up right here. Other than that, you can also have a welcome message which you can create. You can also have an opt in automation setup done over here or an opt out automation setup done over here. All these things, customizations you can do beforehand before you set up the chat for your customers This would really help in giving a good overall comprehensive experience to your users. I hope you understand this feature and can use it going forward in your coming businesses and for your clients. Thank you so much guys for this. I'll see you in the next video. 44. Creating chatbot for Instagram, SMS or WhatsApp: Hi, guys. Welcome to this session. In this session, we want to see the other platforms, other channels, which you can also set up your chatbot for. Let's have a look at the other ones like Instagram, SMS, and Watsa. Once you are back on your Manychat platform, you can go to settings where you find all the channels over here. Let's say now I want to integrate Instagram to this and create a chatbot for it. We can just connect our Instagram channel. In this process is going to be pretty much the same with this as well for all the channels, it's going to connect with the Political platform, and then you can create the flow yourself, and then you can go ahead and do that. Over here, once you connect, then you will be able to create the process yourself. So let's see over here, so now we can start with the free plan and we have connected. So now this is created. Now this is for Instagram specifically. So let's say we want to explore all the templates. So these are different templates for Instagram specifically. Okay? So let's look at some of the information which you would like to have over here or to send links, capture data. Okay. Similar ones which we had seen earlier also. Okay? So we can use this as well. Okay? So let's say we're using for Instagram specifically, we are using these ones. Let's say we are doing with launch a new product. So now you can see this is the complete flow. The same process in which way you can go ahead and apply this, you can go ahead and customize each and every section yourself and then create a particular flow for Instagram as well. Okay? So that will be the idea of how we can set up different flows, as well as if you want to create a new automation altogether, okay, and start from scratch, you can do that as well. So you can start a new trigger. Let's say I want to start a new trigger for Instagram, wherein I want specifically users replies to your story or sends a message. Okay. Now if the message contains, we can define the keyword over here. Let's say we are saying Google Ads. If the message contains this, then we are going to choose the next steps. The action which you want to take with respect to that In that case, if they say particularly, specifically a particular word, they're taking. Then these are different types of action which you can take over here. Let's say we want uh the Instagram to opt into something and they can opt into this Okay. And then you can build out the next steps for it as well. Specifically. Let's say after that, you want them to take another action specifically. So this is how it is going to look like, where you can send them a message over here. Thank you for opting in. And then you build it further based on that. You can see now what is happening is we are building out the whole flow ourselves from scratch. These are two different ways. One is the automated, you can templates which we have got, which you can certainly explore and use them. That's one way of doing it. The other way is you can build the flow yourself as well from scratch as per your requirements. So you can have a very detailed flow created which can share all the information with the customers and then make them take certain actions. Hope this is clear to everyone how we are putting it across on the mychat platform. Thank you so much guys for listening into this and I will see you in the next video. 45. Installing the Chatbot on your website: Hi, ais. Welcome to this session. So in this session, we wanted to see how we can set up the chatbot on the website. So far, we have seen that we could set up the chatbot or different channels like Facebook Instagram, messengers and DMs. But now, let's say we want to set up the same chatbot on the website that also you can do from the Manychat platform. So let's have a look at this. So this is going to be a pretty simple straightforward process wherein you can go to your flow, specifically the automation which you have created. And what you require is the messenger referral referral URL, okay? So the referral link which you will get over here. So what you can do out here is when you are editing this, so this is the specific your messenger referral URL, okay, which you can get and you can copy this and now what you can do is on your website where you have created the option for your chatbot to be placed and there you create a specific button over there at the back end of that button, you just need to paste this particular UR. Now what will happen is when a user comes to your website and clicks on that button, it will open in a new tab where the whole chatbot will start. It will take them to Facebook Messenger, and now they will see the welcome message first and then they can start responding to it and the whole flow will start from there. So all we need to do is once again that we just need to take the messenger referral URL from here, which you can get. If you have to get this specifically, you can do in this manner as well, wherein you can go ahead and edit this particularly. Let's say this is that greeting message which we have. Let's say we're creating a new trigger. Let's remove this and let me show you from the beginning itself. So in the new trigger, what you require is user clicks on the referral link. This is what you require. So now you have the URL out here. This is what you will copy and now you go to your WordPress let's say website. In the WordPress website, you go to the specific button which you have created on your website for the chat booard specifically and the back end of it, you can place the particular code. Okay, particular URL, which you can put out there, for which you can just go to Header and Footer plugin. You can take up a header and footer plugin in which you can just paste the particular URL. This way, you will be able to install your chatbot on your website as well. This will be a simple process that would really do the job for us, and now people can communicate with you on your website as well with the help of the chatbot. I hope this is clear, you're able to understand this complete process. Thank you so much guys for listening into this and I will see you in the next video. 46. What is AI Analytics and why it's important for your business: Hi, guys. Welcome to this section. In this section, we'll see how we can make use of AI in analytics. So once we start doing our marketing, digital marketing, let's say we are running a lot of social media campaigns, paid advertising, which we are doing and we're reaching out to our users a lot. That gives us a lot of data. That leives us a lot of data about how many people we are reaching out to, how many people are engaging with our ads, clicking on our ads, coming to our website. There's a huge amount of engagement data which we will get now and it requires to be analyzed. So unless and until you analyze this data, you really don't know what's going right, what is not going so right, where you need to focus more on. And that is where analytics comes into picture, and it becomes extremely crucial for any business which wants to reach a certain landmark, they need to analyze the data which they're getting through their marketing initiatives. So AI Analytics is going to be one wherein it's going to gather and analyze data for our marketing specifically, and that is where artificial intelligence comes into picture. With the help of AI, it will cut down on the time required to do so, okay? And it is going to collect and analyze insights about our marketing activities in a much more structured manner. So you will see a lot of data visualizations, you will see a lot of reports being created by this AI tool, which will give you clear idea about your analysis about your marketing initiatives which you have taken and tells you what should be your next steps. So in the coming videos, we'll see some of these tools, AI tools which we will see, which will help you specifically in the analytics part, and it will show us how to analyze this data in a seamless manner. Thank you so much, guys, for listening into this, and I will see you in the next video. 47. Tool: Amplitude - The #1 Analytics Tool foe Product Teams: Hi, Ai. Welcome to this session. In this session, we wanted to see the AI tool which we can use in analytics for our business. So this is going to be called Amplitude. Amplitude is another platform for analytics specifically, which can give you all the data. So once we are as we were discussing in the previous video, that a lot of dish marketing strategies which we are building out, we're reaching out to our customers, users, it is extremely important for us to analyze that data. Understand what people are doing on our website, how they are interacting with our website. How much time do they spend on our website and the user's behavior on a website to analyze that is extremely important because that is what is going to tell us is connecting or resonating with our users and what is not and based on which we can take necessary steps. For do so, you need to analyze the user's behavior or data on your website for which you can use Amplitude, exactly the tool AI powered tool, which you can use for the same purpose. You can go to their website, which is this, where you can see these are all the features of this particular tool, which is product analytics, web analytics, session replay, multiple things which you can do out here with this particular tool. Such. They have various solutions as well, industry specific as well, use cases, which you see out here. One platform, countless insights. You will get a lot of analytics information out here with respect to your business. As you can see, sessions of users who dropped off. We get to see that. Conversion from home to purchase completed. How much is that? We get to see all this information as well. Apart from that, you can also do we can do experiments, create, build some experiments, and do some level of AB testing. All of that can be possible out here. Okay, so this is going to be a really good tool which we can use. This is one introductory video, okay, of aha moments, basically, of the business who are using Amplitude specifically. We can watch this to understand how it has helped success stories of different businesses who are applying this in their business. So let's have a look at this pace. Cholas Kim, Vice President of Data and Analytics at Fender, people are super passionate about this brand. So it's important for people like me to move forward into the next generation. The mission of better play is to teach the next generation of teen how to learn and then reach their goals and then create music. We're trying to figure out how to get people to achieve their dreams, how to get people to the next stage, how to get people to next next lesson, the next skill set. One of the things that we found out is that 90% of that start their guitar learning journey quick. The aha book for me was when we looked at the data and we found that there was a separation between people that got to their first song and people that didn't. Those that got to their first song, they converted much better. They had a much higher lift. So we really started the first thing we wanted to try was move the first song earlier. Did that happen to them? And it didn't? Then we're like, Okay, what if we made more ss and made them select what they want to do? That even had a higher. Now we used Amplitude to track all those changes well the way it front. So it sparked the idea, I opened us up to the idea, and then it helped us iterate on that idea and change it into a whole other different thing that has become with us today. And when we did that, we saw an increase in conversions and an increase in people that made it to the next day by 4% and then 8% Amplitude has helped us answer more questions faster. It puts more chances to find insights in the hands of product leaders and workers. I hope this makes sense, able to understand the product now, how we can use this specifically for analyzing a lot of data which you get on your website and how people interact with your website. Thank you so much, guys, for listening into this and I will see you in the next video. 48. What is marketing analytics automation and how it will save you time: Hi, guys. Welcome to this section. In this section, we want to talk about marketing analytics automation and how it can help us save a lot of our time. Marketing Analytics automation is basically a way wherein you can automate, creating and delivering marketing reports. So once you are running digital marketing efforts like SEO or social media, there's a lot of you are reaching out to your customers, your users, and there is a lot of data which you need to analyze. You need to look at what kind of pages people are clicking on the websites they are going to the Facebook page, the YouTube channels, they're looking at the ads, they're clicking on. You need to now analyze that data. In a normal situation, what you're going to do is you're going to look at them single handedly wherein you will go to each and every section, analyze it, and that can be a very tedious time consuming cumbersome job. Rather than that, we can use a platform like this, which is Analytics automation where you can get reports built out for each of these sections by the platform and that you can analyze. So there will be a single report for each section. Let's say one report for Instagram, Facebook, Q two, PPC campaigns. The reports will be shared with you on a daily, weekly, fortnightly or monthly basis as per your convenience, and you can just analyze that report to understand what's happening, what is working well, what is not working well. This is going to save you a lot of time. Otherwise, building these reports can take up a lot of time, which is not the ideal usage of our time. For that particular purpose, we can make use of analytics automation, marketing analytics automation, which you can do out here. You can see there are different use cases of it. You can use it for analytics automation for your website, for your Instagram, Facebook page. For example, for a website, it will give you data about traffic coming from different sources. What kind of demographics of traffic are coming? What kind of browsers are they using? How much time do they spend on your website, which sections of your website they click on? All that information gets shown in the report from website, specifically Analytics automation, and so on and so forth. This particular platform will give you different types of analytics automation reports for PPC campaigns, let's say you have a YouTube channel, so it will give you analytics around YouTube analytics and also for your ecommerce website. If you're selling products on a website, it can give you data about the revenue generated, the high selling products, the low selling products, the winners of your business. All that data inside will be given to you and now you can just analyze. Your work will be to look at these reports. Reports will be automatically sent out to you on a regular basis, and you can just sit down and analyze these reports to come up with the most top priority actionable steps from that. That is how you can move to the next step. You can strategize for the next big thing which you want to build. I hope this makes sense. You understand marketing analytics, automation, what we are trying to get at over here. In the next video, I'll show you a tool which you can use for doing this same work. I hope this makes sense. Thank you so much guys for listening into this and I will see you in the next video. 49. Tool: Whatagraph - Marketing Analytics Automation for your business: Hi, guys. Welcome to this session. In this session, we'll see the tool which we can use for marketing analytics automation, which is going to be water graph. You can go to their website and you can check out the functionalities and you can start using it. What we are going to do as we spoke in the previous video, we can connect this to our different channels, let's say, our Facebook account, Instagram, YouTube, Google Ads, Facebook ads as well. All of that we can connect it to, and now it will create individual reports for each of these channels. Now you can analyze them from one place and understand what's going on with your business and take the necessary steps. Let's have a look at this guys. When you search for Watergraph on the search engine, you will come to their official website, which is this one. Where you can use it. Okay? So you can see the kind of products. So they have different you can connect it to multiple custom API, big query, organize it, all that is provided. The solutions are going to be wherein marketing agencies can use it in house teams can use it. Okay? Integrations are possible out here. You can see there are various integrations which you can do. Under paid advertising, these are all the platforms you can connect it with, and then you can create reports for all of these platforms. Specifically in social media, you have Facebook, Instagram, LinkedIn, Pin Tres, Tik Tok, Twitter YouTube, all these are here. SEO specifically, you can connect it to all these segments and generate reports from each of them. Email marketing in the same manner, you have various platforms you can connect it to. Analytics, you can see, GA, GA four, metamoPWP all these are there. E commerce, you have big Commerce, Magento, Shopify, Woo Commerce, you can connect it to. Similarly, call tracking, Call RN, call tracking metric is there. And then apart from that, a BigQuery, Google Sheets, hub sports, sales sports. These are all the platforms you can connect this two, and it can create different types of reports for each of these platforms. The first step would be that you can go ahead and set up the account. Once you open the account, you can link all these tools, whichever you are using currently actively. And then once these accounts are linked to Autograph, then you can build different types of reports for each of them. That is how it is going to be for us. I hope this makes sense. You understand the use case of autograph and how we can use this for analyzing different types of reports from different types of channels and then using that particular analysis to take the necessary action for our business. Thank you so much, guys, for listening into this and I will see you in the next video. 50. Potential challenges in AI marketing and how to overcome them: Hi, guys. Welcome to this session. In this session, we wanted to talk about what are the potential challenges in AI marketing, which we can face and how we can overcome them. The most common and the basic challenge, the first challenge or problem you can face is the lack of knowledge about it. So insufficient knowledge about EI can be a bigger challenge in marketing because then it will take time for people to learn about the product, implement it, and then see results out of it, which can ultimately delay the success. So this is something which is a bigger problem right now, which is prevalent and common with all the masses. So we can certainly overcome by looking at going through courses related to it, which we can learn from and then implementing it. Another challenge which people face with AI solutions can be related to the budget limits for it for implementation. Sometimes it can be a case if it's a complicated AI tool that it might be at a higher pricing. But overall, you will see there are a mixture of tools available in the market, which we have seen in the previous videos as well, wherein some of them have been paid, some of them have been free versions as well, which you can easily use to overcome this particular challenge. So that is the main thing. So over here, ideally speaking, in our course, in this particular course, you must have seen tools which some of them were free and some required minimal investment. So you can certainly use them to go ahead and apply AI into your marketing as well. Another challenge which you feel over here is going to be data, lack of data or poor data quality. Since AI works really well with high quality data, any AI system will produce poor results if we provide insufficient or poor quality data to it. It's going to look into that itself and generate similar content going forward. So for this as well, we need to make sure that whatever content data which we are giving to these AI tools are clean and rich in quality. So this will otherwise create an unsatisfactory result from the AI that will negatively influence the overall success of AI powered marketing campaigns. I hope this makes sense. You understand the potential challenges with AI which you might face in your marketing automation, and also the solutions for it, how you can overcome them as well, which you can apply, and that is going to help you use AI in a much more effective manner in your marketing app. Thank you so much, guys, for listening into this and I'll see you in the next video. 51. Introduction to ChatGPT and its applications in SEO: Hi, guys. Welcome to this session. In this session, we'll discuss about understanding what is Chat GPT and the different applications we will use it for in SEO. With respect to an SEO, we will see in the coming videos there are different types of applications we will use it for. For example, for keyword research, we can use Chat GPT to come up with different types of keyword research which we can use for content creation in SU. We will see all of that. We will also see how you can brainstorm about different content ideas in SEO specifically when you have to write articles, blogs, and for ways you new key content ideas, it will be useful to use Chat GPT for that. We will also see how you are able to write SEO friendly content. You can use this tool to come up with SEO friendly content, which can be specific to the keywords which you have researched on. Also, it can give you different steps to optimize your website for SEO specifically, how you can do that. We will see that in the coming videos. So we can see in this how we can do Blink research. We will be conducting advanced Backlink research, which can help us understand how to generate links over here. So all of that will be coming up and I'll show you in the coming videos and also how to look at competitors websites, understanding what particular features they are using, which you can use as well to outrank them on the SEO, on the Google search result pages. So before we get into all of that, we just wanted to see how you can access ChaGBT. So CAGBT is AI tool created by Open AI. So we're going to have a look at the website first over here. So if you go on Google and you search for OpenAI, you will come to their official website. So Open AI is the company which came up with Chat GPT, which is an AI tool. So this is going to be an AI tool with which you can go ahead and give certain prompts to get textual responses. So this has come up with a free version and a paid version to access Open AI or Chat GBT specifically, you can go to products and in products, you can go to Chat JBT Log. So you can come to ChaGBT login and you can sign in into the account in this particular manner. This is going to be the interface of HAGBT specifically speaking. Okay. So right now, they have a free version which you can use, which is ChatBT four, and they also have a paid version which is Chan GBT 40, which is for $20 per month. So here you can come and here exactly you can give your Trompt for which it can give you all these specific results. HATPTTol is linked to Internet and all the information around the world, and it is able to give you specific responses to the queries or prompts which you give it. So in the coming videos, we'll see how we are going to use this platform for various SEO strategies. I hope this makes sense. You understand so far. Thank you so much guys for listening into this, and I will see you in the next video. 52. Utilizing ChatGPT for keyword generation and optimization: Hi, guys. Welcome to this session. So in this session, we'll see how we can make use of Chan GPT for keyword generation, which will be needed for content creation in our SEO strategies. So there can be different types of prompts which you can give it to generate different types of keywords. So let's have a look at some of these prompts. So for keyword generation, we can have some promts like generate a list of relevant keywords for a website about certain topic or industry. So you can give this prompt, so I will give you keywords related to that industry or that topic. What are the top five most important keywords for a specific niche website? We can ask in this manner as well to generate some keywords, identify keyword opportunities for a specific business located in a particular city. So it can customize. It will take those into consideration and then generate those specific keywords for us. These are some of the prompts which you can easily use. You can take these as well and start off with it, which can help you generate some specific keywords which can be really useful for content creation going forward. Let's see this in practice as well. How exactly are we going to do this? So let's say we are doing the first one. We can take this prompt and you can ask hat GBT over here and we can give the specific industry we are catering to, let's say, online education. Now it is going to give a list of relevant keywords related to it. So this would be really useful. So now you can see it has given us a huge list of keywords, ideally speaking, which is respect to business, online education. So these are the keywords, types of courses, popular platforms. It has given more than what we expected, the information, we benefits and features related keywords, target audience related keywords, given us different themes of keywords out here with this simple prompt. Okay? So this is really great. Apart from this, let's look at some other ones as well. Let's say we're looking at this, and here as well, what we want is for online education business. How it is going to be. Let's have a look at that. That would be really nice. Once these keywords generations happen, we can go ahead and use them for any type of content creation as well. Let's say this is again going to be for online education website. Now what we're looking for is the top five most important keywords for an online education. Here it is going to give us the keywords primarily speaking. Out here. So you can see these other information which it has given us the top five ones online education, online courses, e learning platforms, distance learning, online degrees. It is also giving you the explanation why they are the top most important keywords. So which is really great again, so which we can get here. Let's see some other different ones as well. Let's say we are looking at setting up a business for a particular region. And now let's see how Chat GPT gives us keyword opportunities around that. Identify keyword opportunities for let's say hair cutting business. Located in let's say we are saying New York. So now it's going to take these two data points into consideration and based on which it's going to give us customized keywords. You can see haircut, New York New York hair salon. It has taken these two into consideration, which is the city location, which is New York, and then the main business is haircutting. So it has taken both of them into consideration and given us the keywords. So this is how you are going to use Chat chiqT for various purposes, one of them being keyword generation. I hope this makes sense. You understand now the process, how you're going to use this. You can go ahead and use the prompts which we are sharing here and you can start generating keywords for your business and for your clients. Thank you so much, guys, for listening into this, and I will see you in the next video. 53. ChatGPT for generating high-quality long-tail keywords: Hi, guys. Welcome to this session. So in this session, we'll see how we can make use of ChatGPT for generating some high quality long-tail keywords. So long-tail keywords, as you understand, are going to be keywords which multiple words in them. So they're going to be in a phrase format, which also people tend to search a lot on Google and other search engines, and you would like your website to be listed ranked higher in such search queries as well. So what we want to do here is to research on such long-tail keywords, which you can also generate through ChatGPT. But this again, you can use different types of prompts. So here like this one, find long-tail keywords related to the main keyword, whichever is your business for better is CO targeting, or let's say generate a list of long-tail keywords related to the topic, the main topic or any specific topic for which you want to have these keywords. Or let's say another one which can be identify long-tail keywords that address common questions or problems in a specific industry or in a particular topic. So these are different types of proms which you can certainly use again in ChatGPT, which can then generate those specific long-tail keywords for us. Let's see this in practical how this would be happening. So let's say we are going with the first one. And we can say related to online education. So now what we want is to give us some long-tail keywords. So see these are the long-tail keywords, which has multiple words in them, giving us long-tail keywords by headings or outcome focused on long-tail keywords, specific long-tail keywords. Okay, so like this, we can see this platform specific cost and value, geography specific long-tail keywords. So this is giving me different types of long-tail keywords by a particular segment, which is really great. So this is one way of finding long-tail keywords for us. Let's see another one which can be identify long-tail keywords that address common questions or problems in an industry. The industry, again, we are saying is online education. Let's see what it gives us for addressing common questions which people might have. How to fix Internet connectivity problems during online classes. This can be a concern, absolutely, problems, how to improve computer performance for online courses. Okay, time management problems, how to balance work and online studies effectively. This is really great. So now you're getting a lot of new keyword ideas, long-tail keywords ideas, which you can use for new content creation in your SEO strategies. You can see, again, it is segmenting by different topics, cost and financial issues, social interaction and isolation, and so on and so forth. Let's see one more different way of finding content ideas. Okay? So let's say find find long-tail keywords that incorporate synonyms or related terms, of the main keyword which you want to give. Let's say the main keyword is online education. Now it is going to find out long-tail keywords that incorporates synonyms or related terms. Synonyms can be e learning. It's choosing e learning over here, distant learning it is using and creating long-tail keywords for you. Virtual learning, digital education. It's picking on these specific synonyms of online education and creating multiple long-tail keywords for us. This is another way of churning out new keyword ideas which you can have now and create content around them. I hope this makes sense. You understand the complete process, how we are getting long-tail keywords generated as well with the help of ChatGPT for our SEO strategies. Thank you so much, guys, for listening into this, and I will see you in the next video. 54. Optimize existing content to rank #1 on Google: Hi, guys. Welcome to this session. In this session, we wanted to discuss about how you can use StratibT as well for optimizing your existing content. So once we start writing a lot of content, we write articles, blogs, even YouTube content, which we're building. This becomes a huge amount of data which we have put up online. And it becomes our responsibility to update this content on a regular basis. Only then we can expect it to rank high on the Google search results. Otherwise, such content might go to the second, third, fourth pages and might not add value to the business. It becomes another part of our job that we have to continuously optimize and update our current content which is already available online to our users. For this as well, you can make use of chat TPT by giving various prompts out here. Like, for example, we can give a prompt, analyze the current SEO performance of my content on the topic which you have and suggest areas of improvement. Or let's say, identify the primary and secondary keywords, I should target to improve the S of my content about the topic which you have given. Let's see with example how this really is going to work. So we're taking the example of the previous quotes which were taken. So this is the results which we got earlier. So let's look at the first prong, which is this one. So what we're asking to currently analyze the current SU performance of my content on. So our content was on paid ads and suggest areas of improvement. So what we are going to do also is we're going to give the content which it has written. Let's say this is the content which it has written, So we're giving the whole content till here. Conclusion, next steps. Here we are going to go ahead and give it and then we'll ask it to look at the current SEOs performance of this particular article and suggest areas of improvement. Now it is going to look at that and based on which it is going to give us some areas of improvement, which can be there. So like this, you can use it. We'll see. So now you can see it is giving us the content again. Current status, strengths, what are the areas which we're writing was good, areas of improvement where things can be better. Okay, so it's giving me those suggestions as well. So now we can improve upon this. We can make these part of the content better, modify them. And it's also giving us specific information, what we can add over there. So you can see for every section, it has broken it down into strengths and areas of improvement. Okay, this can be one way. Another way, let's say we want to know the primary keywords over here. Again, we can go ahead and ask it to provide the primary keywords, secondary keywords to target in content about let's say, again, paids. And for this as well, we can provide a specific content out here which we had given. Let's say we are popping this hole again. And we can give it out here. It's going to analyze this content once again to identify the primary and secondary keywords. So let's see, ideally it should be looking at what are the main keywords being used over here, primary and secondary keywords. Let's see. So the primary keywords, it's saying paid advertising, which is correct. This is the topic, mainly running paid ads, paid ads, all of that. And then the secondary keywords are also relevant related to ad campaigns and stuff. So like this, you can find out what are the improvements you can do, what are the gaps which is there in the content. You can ask Strat JT about that, so it can identify those, and then you can start improving them, making your content better, and update them on a regular basis. Is how we can also improve our existing content, guys, with the help of Chan gibt and create better content and make sure our content which is available on the Internet are relevant to our users. I hope this makes sense. You understand the complete process now. Thank you so much, guys, for listening into this, and I will see you in the next video. 55. Optimizing headlines and subheadings with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of Chat GPT to come up with optimized headlines and subheadings for our articles. For this as well, you can give specific prompts to improve your headings and headlines because as you understand, headlines can be very effective, very important as well when you're writing any articles because they create that specific hook which makes people pay attention, notice our articles, and make them click on our articles and read it. It becomes super important for us from the business point of view that we have our articles, headlines and subheadings are very effective. From the SEO perspective as well, we want them to be very much interesting and optimized because that is what is going to make them rank better on different Google search engine result pages. Let's see some proms related to this. These are the sudden proms which you can use out here for getting optimized headings, headlines and subheadings. Like for example, generate a compelling S optimized headline for an article about the topic, you can mention the topic here or let's say use power words and emotional triggers that can improve the click through rate of the headlines and then you can give your headline out. So let's see with examples how this is going to be. For example, let's say we are taking this particular one. So we want it to generate a headline for the article about let's say paid ads you can also say give us ten headings. So now we're asking for providing SE optimized heading for article about paid ads, so this is giving us ten different headings. It's also giving us the reasoning why these headings will really work, because it's using those optimized keywords. That's why it is going to be of much more help. That is really great. We can get that. The other option we can use over here is, let's use this and we can give the heading over here. We can take one of the headings which we had chosen earlier. Let's say we're looking at paid adtsing for bloggers and pontin creators, bignersGt. So now it's going to give us some specific headings, which will focus on power words and emotional triggers. Okay, unlock massive growth, the ultimate paid advertising guide for bloggers and content creators. Master paid advertising essential tips every blogger and content creator needs. Supercharge your blog growth, comprehensive paid advertising tactics for content creators. So you can see now it has taken those particular key points into consideration power words and emotional triggers and created these customized headlines based on that. So this way, you can optimize your headlines, your subheadings of your articles as well with the help of aji Pet and make them more effective for SEO strategy so that they can rank better on the Google search results pages. Thank you so much guys for listening into this, and I will see you in the next video. 56. Enhancing Meta Tags and Meta Descriptions with ChatGPT: Hi, yes. Welcome to this session. In this session, we'll see how we can make use of ChatGPT for generating meta tags and meta descriptions. Meta tags and meta descriptions, as you know, is an integral part of your SEO, where we have to provide this when needs to be relevant because they really help to rank your website better on the Google search results pages. For this, also, we can use certain prompt, something like this, where we can generate multiple variations of the meta descriptions for a blog post about your topic to test their effectiveness. It is going to give you multiple different meta descriptions to select from. So let's see how this is going to work for us. We can go ahead and use this specific prompt and we can mention the topic over here. Our topic was paid ads. In addition to this, we can also provide the, the article which we have written for which we require the meta description, so we can provide that as well. Let's make it an article over here. And we can mention the article over here. Now we have provided the article as well. It's going to look at the article and based on which it is going to generate the meta descriptions for us. Now you can see it has given us some meta descriptions, master paid advertising with our comprehensive guide, learn essential processes and efficiencies to be tips to boost your business visibility. Like this, various meta descriptions are created and in the same manner, they're also giving us additional information that why these meta descriptions will work for us because it has incorporated certain primary and secondary keywords like paid advertising, running paid ads, boost visibility, and so on and so forth. This is really great. Now, you have the meta tags meta descriptions as well with you, which you can use now on your articles and for your SEO strategies. I hope this makes sense. You understand the complete process, how we are doing this. Thank you so much guys, for listening into this and I will see you in the next video. 57. Generating SEO Optimized Content ideas that will keep your audience coming back: His. Welcome to this session. In this session, we'll see how we can make use of Chat GPT to generate some content ideas as well for our business for our specific kind of audiences. There can be different types of prompts which you can give it, which we can generate different types of content ideas for our business. So let's have a look at this. So for example, a simple prompt can be that I'm looking to create content on the topic which you want. Can you help me generate a list of potential articles, ideas, and titles for it? Or let's say I want to create a series of blog posts that can cover topics, the basics of the topic, and can you help me generate a list of subtopics and titles for this post? This can be these are the different types of ideas, prompts which you can use, which can help reach At GPT to generate our content ideas. Also something like we can use something like I am a content creator looking to come up with new ideas for my YouTube channel. Can you help me generate a list of potential video post that would be popular among my audience. I can define my audience here, and then it will help me generate that. Let's see this in action, how this is going to be. Let's say we are doing the first one. Which is a straightforward one where we're asking, I'm looking to create a content on, let's say, I'm saying paydadsPaid advertising for beginners. Okay. And I want it to give me some articles ideas and titles for it. So now let's see with this, it is going to generate those for me, specifically, so you can see introduction to paid advertising. Paid advertising one oh one, bigness guide to getting started. Types of paid advertising, there are different articles, topics for it, and titles for it, given strategies and best practices, and so on and so forth. So many different types of article ideas and titles which we have got now related to our business. Similarly, let's see one more. Let's say the Blog post one, which we were talking about create a blog post for the topic, let's say, pads for beginners. So now this is for blog post. You want to write blog post, you want to get some content ideas around that. These are different types of content ideas around blog post. Introduction to paid advertising, types of paid advertising, setting up your paid ads account, and so on and so forth. You can see different types of ideas being given over here, which you can use as a blog post. The title also is defined here, what you will be describing in the blog post, that also you can see it has given us a simple overview of it. Let's look at the last one, which is say content creator one for YouTube channel. Let's say I'm saying that I'm a a content creator looking up to new ideas for my YouTube channel specifically. Can you help me generate a list of potential video or post topics that would be popular among my audience. I have to just define my audience for Pigners in Palinx. So now I've given the audience specifically as well. Okay? So now it's going to give me some ideas around that, okay? So you see paid ads for Big Nurs introduction to paid advertising, we can see Google Ads for Big Nurs, Facebook ads explained. So these are now going to be different types of video topics or post topics which I have now, and based on which I can start generating my video content. So these are different types of ideas around video content creation going forward. So this is how it is going to be with Chat GPT guys where you can give specific prompts related to different types of content idea generation as well, which you can do here with the help of this tool. Thank you so much, Kyles, for listening into this. I hope you understand the complete process now and you're able to execute this as well in your business and for your clients. I will see you now in the next video. 58. Writing SEO-Friendly content using ChatGPT: Hi, guys. Welcome to this session. So in this session, we'll see how we can use CHANGPT for writing content as well, which is SEO friendly. So there are different ways of doing that, which you can give different prompts to generate SEO friendly content. So we can use any of these proms over here, write a blog post about the impact of specific event or news or industry or community. We can inform that we can mention that over here or let's say, write a blog post about some common misconceptions about and we can give the topic and how they can be corrected. There are different ways of giving prompts which can generate really effective SEO optimized content. You can also provide you can give this prompt and then give a list of keywords which should be added in that particular post or the blog or article, and ChachiPT will generate the article with those specific mentioned keywords. Let's see some examples of how this is really going to work. So like we saw in the previous videos as well, we had created some prompts and generated content. Let's say we want to write a particular blog, And if you remember in the previous videos, we had seen some titles which we had generated, so we can take some titles from there. Let's say we are looking at paid advertising. This can be a pretty straightforward prompt which we are giving where we're asking you to write article 0N paid advertising, so it's writing a complete article about it with the particular table of content and specific information for each of them. This is really great. In the same manner, you can go ahead and use one of the prompts. Let's say you're using this particular prompt, write an explanatory blog about the process of the topic and include tips how to do it efficiently. Uh, and we can mention over here, let's say running paid ads. Now we're asking you to write a blog about the process of running paid ads. Now you can see it's giving us the complete information of what is the process of running paid ads. Specifically we had pointed out a thing which is related to how to do it efficiently, so it's taking that also into consideration. Let's look at one more one, which can be let's say related to this one where common misconceptions, write a blog post about some common misconceptions about a topic and how they can be corrected. Again, we're mentioning let's say paid ads here. So now let's see what kind of misconceptions. Okay, paid ads are too expensive for small businesses. Paid ads are guarantee imitator. So this is really great. It's giving us the misconception, six mixed misconceptions, which it's mentioning and how it is going to resolve it. Okay? The misconception, then the reality, what is the reality, how to correct it. So it's giving us a proper structure of how the content can be written, and this you can now further improve, improvise, and then use it for your business. I hope this makes sense. You understand now how S optimized content can also be written. You can also do a specific one, which is going to be a case wherein we can use the keywords which we had initially taken. Let's say, I want to use these keywords, particularly we can say, write a SEO optimized blog post blog or let's say article, we say article about online education. Make sure to use the following keywords. Here you can mention this so now it's going to write the whole article with these particular points taken into consideration. As you can see, it's writing the whole thing out for us with those specific points taken into consideration. This is really great where we're able to write down content based on various topics which we want. We can also incorporate certain S optimized keywords in the content and give it for generating a particular article for us. There can be various permutations and combinations you can have with which you can generate your content, which can be SEO friendly, optimized as per your business. Hope this makes sense. You understand the complete process now. Thank you so much, guys, for listening into this, and I will see you in the next video. 59. Conducting Backlink Research with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of Chat GPT for researching on backlinks as well. As a part of SEO strategy, backlinks becomes really important for us as well where we need to get a lot of backlinks from other websites which vouchers for our website and that improves our domain authority. For this as well, you have to do a lot of research about reaching out to different types of websites who are willing to give you back links. There are a lot of websites which are openly available which you can go to and you can get some guest posting requests from them and you can get some backlinks from them. But to find out such websites can take a lot of time. For such reasons, you can make use of Chat GPT where you can ask hatGPT to provide you those websites which can provide backlinks and have a decent domain authority. There are different prompts you can give Chat GPT for this particular information. Like we can say that can you provide a list of, let's say, ten high authority websites in the niche or industry that allows guest posting and can you suggest specific topic ideas for my guest post? You can give very specific prompt and this can give us all the information. It can provide us a list of websites with good domain authority and who allow guest posting, then you can easily reach out to them and do a lot of guest posting on their website. And that can help in getting you a better domain authority. Let's have a look at this in action how really we can get this information guys. So we're continuing with the same chat box which is on earlier we had done and this was where we are doing paid advertising. So we're going to take the same prompt and we're going to do it for paid advertising specifically. Let's say we're looking at list of ten high authority websites let's in online advertising industry that allow guest blogging and suggest paid ads ideas. Okay, so this is what we have given and we are looking for some websites related to this. Now hatTVT will research on the Internet about which are high authority websites around online advertising and a topic like pay ads. So it's now giving us search engine journal, which is absolutely great. I know about this, marketing props business to community, social media today. So it's giving us all the websites and it's also giving you the options of how to reach out to them. You can submit your page through their contact page. So it's also giving you the process you can follow for submission guidelines. Okay, so this is really great. Now it has given us ten search websites which we can reach out to for getting some backlinks from these websites by doing some level of guest posting. I hope this makes sense. You understand this as well. Here again, it shows you the ideas for guest post to generate back links, which you can have out here. I hope this process is clear to everyone how we are making use of Chat GPT for generating backlinks as well, for researching about back links and identifying them, and then using them to improve our domain authority. Thank you so much guys for listening into this and I will see you in the next video. 60. Analyzing competitor websites and content using ChatGPT for SEO insights: Hi, guys. Welcome to this session. In this session, we'll talk about how we are doing competitive analysis. Now, competitive analysis becomes one of the critical strategies which we apply in SEOs. Wherein we look at the competitor's website, we see what kind of content are they creating we try to identify some of the ideas, set keywords which they are using, which possibly we never thought. And take that as an inspiration to build more content for ourselves. So for this purpose as well, you can make use of Chat GPT where you can ask, first of all, who are the competitors for your business? And then moving forward with that, you can ask it about different stuff related to analyzing the content strategy for it. So these are some of the prompts, guys, which we can possibly use out here, like, identify the top five competitors for a specific industry website. And then we can analyze the content strategy of that particular website and suggest and we can ask Tradipit to suggest us some areas of improvement for our own website. Okay? So these are some of the problems which we can certainly use. Let's see how we can apply them and get some results out of it. So let's say we're starting with the first one where we are saying that identify the top five competitors for you can say paid advertising website. We are just changing that and saying competitor website specifically for pay at website specifically. So now we have specifically asked us to provide us some competitive websites for paid ads specifically. So there is WordStream, okay, Neil Patel. Okay, then there is Search Engine Journal, and so on and so forth. We can see these examples, which is really great, which is relevant. Okay? So now we have the competitors websites with us, okay. And now we can ask TAPT to analyze the content strategy of a particular competitor's website and suggest some areas of improvement for our own website. Okay? So let's have a look at that. So let's say we're asking to analyze the content strategy for WordStream and suggest potential areas of improvement for our own website. In this case, also, we just need to mention either we can give our website URL or we can provide some content from our website here for habit to know what kind of content do our website contains. For now, let's see what information it gives us. It's going to analyze and look at the content which WordStream gives. This is what it is getting. These are potential areas of improvement for our own website can be all of this. Building a strong community, developing high quality tools. All these can be the areas of improvement or actionable steps which we can take over here. You can see it also giving us the next steps which we can perform out here. So this way, you can certainly analyze multiple competitors websites, identify their strength areas, which ChaGPT can point out to you, and then you can use those in your own website, in your own content, you can incorporate them, and bridge the gaps. I hope this makes sense. You understand now the process of analyzing competitors with the help of CHANGPT. Thank you so much, guys, for listening into this, and I will see you in the next video. 61. Create a PRO Website with AI: Hi, guys. Welcome to this session. So in this session, we'll see how we can make use of AI to create a professional website in minutes. So we're going to look at a different platform now and we'll see how very easily because of the AI improvements advancement which has happened now, you can also build out websites really fast. So a lot of platforms have come up which helps you build out websites with the help of AI technology. So let's look at one of such website, which is going to be posting. So if you come to Hostinger, you can sign up for their plan, Okay, which you can get with a very reasonable rates. Okay. And this will allow you to build out your website. They have a website Builder option, which is AI powered. Okay? So either you can build your website on WordPress through Hostinger which can be a completely manual process, or if you want to quickly start off with your business, you can make use of their website Builder, which is AI generated. Okay, so let's have a look at this. Once you log into this, you take up a plan. You will come to their page where it will allow you to create a website in minutes, we can start creating from here. We can give the website type. So we are going to say over here, let's say specifically, what we are creating out here is going to be a let's say digital advertising coaching business. So we are going to choose something similar to that. Okay. So we are going to say, let's say, other, and we're going to say as mastery. Hubo we're going to give some information about this business. Um, give as much information as you can so that it becomes extra information will be used by the AI tool, and it will help in creating the website in a much more effective manner. So now that we have given all the information, what is the nature of business we are into, we can ask it to create the website. It's going to generate the website based on the content we have provided, the website URL we have given. So now it's picking up on those and building it out for us. So you can see all the information which you have given is just the information regarding the website, the business which we are trying to build. Now, the complete AI tool is building it out for us in different manner. So now you can see the website has been created, which is master your ad skills, empower your digital journey, join here, okay. So like this, it has created expert advertising coaching, which has been built out, okay. You can also see different types of sections over here. Then the social media handles, your contact information can be here. This whole template has been created. They've also created different tabs for it. For courses, specifically, these other courses which are running right here, the community which you talked about, you can talk about the community over here, how people can join it. Your contact information is here, which has been created now. All that is up here and now you have the option wherein you can go ahead and edit this furthermore, customize it, make it much more specific to what you are providing, so you can go to the edit section and you can do that. You can see how easily we are now able to build out website, customize to our business by giving the right information on the platform. So this is how we're going to build out websites as well. And similarly, there are a lot of other platforms which you can use, which are AI powered in the same manner. In the coming video, we'll see how we can edit this and make it more customized to our business, which we want to set up out here. Thank you so much, guys, for listening into this, and I will see you in the next video. 62. Customizing Your Website with AI: Hi, guys. Welcome to this session. So in this session, we'll see how we can go ahead and customize the website as well, which we created in the previous video. So as we saw in the previous video, we were able to build out this website. Okay. And now we need to customize it as per our requirements, which is going to be pretty simple straightforward job. Okay? So you can go to Edits site where we have all the options now. You can see over here. Now we are in the edit mode specifically. Every single part is going to be editable, so we can go ahead and change this we can say in this particular manner, we can change the text over here as well. Okay. Apart from that, if you want to change the image, we can change the image over here as well. We can increase that or we can just make it a little bit more better in this particular way. Next, if you have other options, you have got multiple options here, you want to add any button over here, you can do that as well. Let's say we want to add a specific button over here on pre recorded. So you can just pick it and you can put it out here in this particular manner. So you can see So now you can put it anywhere on the page. So in this manner, you can put it over here, specifically you want to create a copy of it and you want another one. Specifically hosting your website gives you the option, so you can align it properly. Center alignment can be done. So now we have added two buttons over here where people can click on it and go to specific pages. Let's say you want to add more pages, you can do that as well. You can add more page over here if you want to from here and you can choose specific layout which you want for it, you can do that as well. Okay, these are all the pages which we have got ideally speaking, which is there. And in the same manner, you can customize it. You can change the information. Let's say we want to change the contact information, so you can come on this page and you can add your contact details. You can give your contact details, you can give your email information. So we are changing the contact details. Okay? This part as well, you want to change on the button, let's say we say submit is one to use. Submit. Okay. So what we have done is we have made changes to the contact us page as well. Okay? You want to change the text over here, the information which you're collecting, you can also change that if you want to. You can see the navigation, so we can add new pages over here. You want to change the color font over here that we can also do. Let's say, we want to choose a different font altogether. So this is what we are using now. Okay. So now if we go back we can see this is how it is going to be. Let's say we want to use this particular one. Let's say we want to reduce this in this manner. Now we have made a lot of changes to this and then we can review it as well. You can see now this is how it is going to look like, we use the button over here, we'll edit the button and put it over there. All this, if you want to change the images, we can do that. If everything looks fine, then you can go live. When you go live, it is going to show you in this manner. You can view the website here. We'll also have to connect this to the domain which we have, because that is what is going to host the website. But if you just want to visit the website, you can view it in this particular manner. So now you can see very easily we are able to build out a website, edit it, customize it as per our requirement on the hosting platform, and then we can set it out and we can make it live very soon. I hope this makes sense. You understand the whole process now, how we are building websites as well with the help of AI powered platforms. Thank you so much guys, for listening into this, and I will see you in the next video. 63. Introduction to using ChatGPT in your website: Hi, guys. Welcome to this session. In this section, we'll talk about how we can make use of Chat CPT in order to build out our website. So when we start thinking of building out our websites, the first thing which comes to our mind is obviously the structure of the website, which we will be having a homepage, product page, about page, contact us page, and similar other pages which we're building out. But then the next part comes is the content creation or the copywriting part. Okay. So for which it takes a lot of time because we need to sit down and strategize and plan what really we want to put up as a content or the copywriting which we have to do. Because at the end of the day, when the user comes to our website, they're going to read that content, and it has to be that much appealing, compelling enough for people to do business with us. So that is why we spend a lot of time most of the time in generating in building, creating these at Poppies, these particular content, copywriting content, which we need for our websites. So for that specifically as well, we are going to make use of Chat GPT, where we can give it certain prompts, which can help us then build out different types of pages for our website. It can be the homepage or the product page, contact us page, about a page. So all these can also be generated with the help of this tool, and we are going to see in the coming videos how we can do it. I hope this makes sense. I hope you understand how we are going to make use of this tool to build out our website going forward. Thank you so much, Cars, for listening into this and I will see you in the next video. 64. Website copy for the homepage, about us page and contact us page: Hi, guys. Welcome to this session. In this session, we'll see how we can write a copy for our homepage, product page, about page, contact us page for our websites, like we saw in the previous video, so Chat GPT can also help us with copywriting as well. So we can give certain prompts where we can ask it to write a copy for our pages, and we can also ask it to ask us all the information it requires to build out such a copywriting. Okay? So let's have a look at this. So we can give a particular prompt which can write a copy for our homepage contact a stage. Let's say we are looking about a sage. On my website. Then we will also mention it to ask us all the relevant questions. So now the tool is going to help us ask all the relevant questions. So we can have a look at the questions, answer those questions, and based on that, the tool is going to generate the copies for the pages for us. So let's have a look at it. These are the questions which I asked primary purpose of the website. So we can start providing these details. Purpose of the website is to generate sales or leads. Key services we are providing is we can save digital marketing courses. Target audience is going to be business owners. Min value proposition or benefit your business offers, so we can say, easy to understand. Do you have any specific features or selling points? So we can say testimonials, case studies? What tone we can say friendly. Are there any specific call to action? So we can say, in this case, we can say, um, enroll. So these are kind of information which we want to provide based on which the tool is now going to build out the pages for us, o, the different types of pages which we had asked it to provide. So here you can see the contactless page is coming up, okay? So they're looking at the other pages as well for which to require the information. So we can provide the information here as well. So let's say for contactless page also we are providing some information So we're giving the answer for the other pages as well. Okay? Do you have any preferred method of contact? We can say email and would like to map. So we can give that information as well. So this is the answer for the previous one, and now we can get for the contacts page as well. We given for the contact s about this page is left, so we can provide information for this as well. What is the story behind your business? How did you get started? So we can say it's an online business. Started to get to help others with digital marketing. Business mission. We can say that we want to make people use digital marketing easily. Third, who are the key members of your team. Only. What makes a business unique? Easy to understand complex topics. So we are just right now providing all the inputs and based on which the tool will generate the pages. Man major milestones. We can say awards and testimonials. We can say trustworthy and friendly. And the last are there any testimonials? Yes. So now we have provided the information for the About us page as well. So now looking at all the inputs which we have given, the tool is now going to create the homepage, the About page, contact us page for us. As you can see over here, okay, welcome to Edge Line Marketing. It's giving us the homepage content, similarly for contact us page as well, and now for the About page. I hope this makes sense. You understand now how you can do copywriting for your website pages as well with the help of this tool. Thank you so much, guys, for listening into this session, and I will see you in the next video. 65. Landing page headlines and copy: Hi, guys. Welcome to this session. In this session, we will see how we can generate a landing page as well for our businesses with the help of Chat GPT. So landing pages are going to be those pages where we want to drive traffic to to generate leads for us. We want to give them some value, and in return for it, we expect them to provide their names and email addresses so that we can reach out to them with our email marketing campaigns later. So these landing pages are really useful for lead generation purposes. So we can also create these with the help of our Chat GPT tool, where we can tell it what is our target audience, our buyer persona, and we can also give it the copywriting framework it can use based on which it builds out the landing page for us. So let's have a look at this guides. So once we are here, if you have already defined your target audience, the Chad GBT tool can pick that up and you can start from there. Otherwise, you would have to first define your target audience, and then we can come to landing page creation. So we can start over here. We can give the business which we are trying to sell over here. And now we can provide the copywriting framework. We can also give some specifics which we want it to have in the page. So now based on this, it is going to create a landing page on the topic which we have given for our target audience, specifically with the headlines, subheadlines, the specifics which we have given. As you can see, it is applying the AIDA copywriting framework, which is attention, interest, specific copywriting, desire and action. So we can get that. And then it also summarizes the key components of the optimized landing page, what it is going to do, so which also we can use out here. In this way, we can get a landing page copy also created with the help of this now we can expand further on this. We can use this on our website and maybe make changes to it, customize it as per our business needs. I hope this makes sense. You understand now how a landing page can also be created out here. Thank you so much guys for listening into this session, and I will see you in the next video. 66. Meta descriptions with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can also generate meta descriptions for our websites, which is needed for SEO purposes. So the whole idea is that once we have our online business setup, we would also want our websites to rank better on search engines. We also require these meta descriptions whenever we are creating new pages for our website, which can be a blog page as well. So we can create a meta description over here with the help of Chat JBT tool. So let's have a look at this. So what we can do here is we can ask it to provide a meta description, which can be an SEO friendly description based on the target audience and the business which we are trying to cater to. So in this manner, we can provide the information, what it requires, we can clearly mention also that we want it to be a CO friendly as well. So now it is going to look at the target audience and based on which it is going to create the meta description for us, which we can make use of. As you can see over here, it is giving us the information. So this is for the whole website in the same manner if you're writing a particular blog. So for that blog as well, we can get a meta description created, and which we can make use of. I hope this makes sense. You understand now how meta descriptions can be easily generated as well through this tool. Thank you so much guys for listening into this, and I will see you in the next TO. 67. Welcome to ChatGPT for Social Media Marketing: Hi, guys. Welcome to my course social media marketing with CHANGPT all features and benefits. My name is Samoikomadas. Just to give you a background about myself, I am an ex Google employee with 16 years of experience into PPC advertising, and I've been teaching PPC advertising for more than ten years now, and I teach to a lot of young professionals, entrepreneurs, and experts who want to get into this field. I wanted to take this opportunity today to let you know what you are going to learn in this course. Sore going to look at how we can generate content with Chat GPT for social media marketing. I will also show you some advanced prompt engineering tips which you can use for social media marketing and we'll also see different platforms which can help you with automating, social media marketing with Chat GPT. There are much more other features which we'll cover in this particular course. I hope by the end of this course, you understand how you can make use of hat GPT for doing all kinds of social media marketing strategies. Thank you once again, guys, for enrolling into this course and I will see you inside the course. 68. Prompts to Get You Started: Hi, guys. Welcome to this session. So we just wanted to start off looking at how to give prompts to generate content for our social media marketing. We will see how to log in to hat GPT as well in the coming videos. Let's see how this particular platform is going to work for us. So this is where you can go ahead and start with a new chat altogether. Let's say we're starting with a new one where we want to just generally ask hat GPT about, can it help us with generating any kind of social media marketing material? So we want to see what kind of information it can provide us over here, and you can see it has given us all the options over here, what are things it can do for us, ideally speaking with respect to chat social media marketing content. So now, it can help us with all this information, ideally speaking. Let's say we have a specific scenario wherein we have a particular brand and we have a vision and the mission of the brand as well, and for which we want to build some social media content. So we would want hatGPT to help with that. Let's see that also how that is going to operate. So let's say we are giving this particular prompt, where we can give the name of our brand out here Let's say this is our brand. Along with this, we're giving the mission of the company as well out here. So now we're asking for some level of introductory post which it can do for us and it's defining the mission, the vision of it, what sets us apart. You can see this is how it is going to create. It's creating some hash tags as well and some visual suggestions which we can take as well. Some captions for LinkedIn specifically is also provided. You can see this is how it is going to work. Lastly, let's say we want hat GPT to help us with generating a social media posting schedule, based on the above, so we can ask for that as well. So now it's going to create a specific schedule for us as well, how we can on a weekly basis or a daily basis, um, develop content and post content, which can be really useful to get followers and people to interact with us and do business with us. You can see now it has created a weekly social media posting schedule for our brand, which is And Austria. So this is how we are going to see, uh, we're going to see how to use Chat GPT for different types of social media marketing content creation. I hope this makes sense. You understand how this is going to be throughout the course. Thank you so much guys, for listening into this, and I will see you in the next video. 69. Key Capabilities of Generating Content with ChatGPT for Social Media Marketing: Hi, guys. Welcome to this session. In this session, we'll see what are the capabilities of Chat GPT with respect to generating content for social media marketing. We can just have a look at the scope of work which we can do with the help of Chat GPT in social media marketing. So let's have a look at this. So we can continue with the same chat box where we can give this prompt wherein we want to use Chat GPT to help us create some social media content strategy and social media content. Let's see what kind of information it will provide us, and that gives us an idea about the scope of work which we can do over here. So you can see it tells me that how ChaGIP can help is in brainstorming goals, defining objectives, which we can do is over here creating personas, which is needed in social media marketing strategy, audience insights. We can also look at identifying competitors, analyzing content strategies, as well as we can look at how different types of content ideas it can help us generate scheduling the content specifically. Speaking captions and copy, visual content ideas, hashtags, it can help us with generating. You can see there is ample of opportunities around social media content generation, which you can do with AGBT. Now, these can also be transformed in different manner. Let's say you can use Chat GPD for generating a Tweet, which you want to do on Twitter, and then possibly you can use that transform it into a long post, maybe a 300 to 500 words post, which you can use on Facebook. Then similarly, the same post, you can transform it into a little bit more professional post, which you can use on LinkedIn. There are different ways in which you can use Chat GPT for generating different types of content, which you can publish on different social media platforms. See so many different options reporting templates. You can do AB testing ideas it can give you as well for analyzing performance. Then you can look at for any trends or best practices. For that, also, you can take help from Cha JBT and it can give you those suggestions. These are all the different types of ways of content creation which can certainly happen in social media marketing with the help of Cha Gibt. I hope this makes sense. Thank you so much guys for listening into this and I will see you in the next video. 70. Write Great Prompts: How ChatGPT Prompt Quality Determines Everything: Hi, guys. Welcome to this session. In this session, we'll see how writing great prompts makes a lot of difference in chat GPT. It becomes very important for us when we start writing prompts on Chat JBT that the prompts are much more specific and detailed. So we're going to see some examples of how you can start off with it. You can start with a generic prompt, which gives you some ideas, and then you flesh it out and you give much more detailed prompts from the second instance onwards. And you can see the kind of responses Chat JBT would give will be much better. Let's see this with one example how this will turn out. So let's say I'm giving a simple prompt right now wherein we're asking Chat GPT to give us some Facebook posts which it can create for people who want to learn how to become a freelance writer. Now, this can be as generic as possible wherein we have not given much context about it, but still it is going to give us a lot of information out here as you can see. So it has given us different types of posts which we can create out here. Ideally speaking, which is inspirational quotes, tips and advice, okay, which we can use out here. So the idea is to help for people who want to learn to become a freelance writer, what other things can be happening? So we can give some inspirational quotes, tips and advices, we can give success stories we can talk about educational content we can give. So there is an ample of opportunities which hajBT gives you as a post, which you can do on Facebook with respect to this generic prompt. But now let's look at how we can flesh this out and give a little detailed post a prompt, which we can give to Cha JPT and see the difference in the outputs with that. So let's say this is the post, wherein we talk about that act as a digital marketing expert, use the following information about my brand and business to create ten helpful, high value longer from Facebook posts per my target audience. So the audience is millennials and Genses who are burnt out, overworked in debt and not making enough money at the day job. Okay, social media platforms we're targeting our LinkedIn and Instagram, and marketing goal is to generate brand awareness and increase followers, but above all, drive traffic to the website to make them download my lead magnet so that they can buy my courses or books. Content teams can be providing quick bites or values and tips for how to become a better writer, writing tapes. This is what we want Chat JPT to create content around and how to find pitch and pitch cliens. Tune and style can be direct, punchy, humorous, the style of writing. Ask active voice, use contractions to make it conversational. We can also ask it to provide some hashtags as well as per the business mentioned here. Let's see with this kind of a prom, what kind of output hat GPT can give us. Now we are asking Chat JBT to act like a digital marketing expert and keeping that in mind and all these information which we have provided, we're asking it to give us some social media, Facebook post ideas. Now you can see, escape the nine to five grind, start your freelance writing journey today, caption is given, okay? This is much more detailed, top five writing tips to boost your freelance career. Very specific, write every day, read widely, seek feedback, edit ruthlessly, stay organized. It's giving much more clear crisp points, which can be used as a very effective Facebook post. How to find and pitch clients like a pro from debt to financial freedom. This is what we were talking about. We had just mentioned that these are going to be millennials and Gensis who are trying to meet their ends, and for that, it has given us this particular line, which is really great, ultimate guide to building a stellar writing portfolio. Overcome writer's block. So specific points being given over here. A lot of difference in the output now, which you see versus the first one where in the first one, which we had given a generic post, it's giving me basic ideas like post, writing prompt channel challenges, educational content free webinar. So this is bit more generic. As you can see, the style of writing is also very generic versus what we got now is where we are seeing it is far more specific, crisp to the point, particular actionable steps which it has given us. This is how it makes a difference, guys in writing different quality of prompts. The more detailed granular and specific prompt you are going to give, the more high quality responses you will be able to generate through Cha JEPD. I hope this makes sense. You understand the concept now and you can apply this going forward. Thank you so much guys for listening into this and I will see you in the next video. 71. Other AI Tools for Social Media Marketing: Gemini, Claude & More: Hi, guys. Welcome to this session. So in this session, we want to see some other platforms as well, apart from hat GPT, which you can use for social media content creation. So which can be the Google AI tool, which is Google Gemini, and then Cloud as well. So you can use these for a lot of different types of AB testing of prompts and responses. So you can give the same prompt over here as well on these platforms and see what kind of responses they provide. So let's have a look at this, as well. So this is going to be Google Gemini tool, which you will get from Google specifically. Okay? They also have a free version and a paid version which you can take up, which is called Gemini Advanced. Okay? So here we can give the prompt. Let's say we're starting with the general prompt over here. So now, the Google Gemini tool is going to give us some information. Help me create Facebook posts. So engaging questions, okay, information posts, motivational quotes. This is similar. You can say to a lot of extent, similar to what we got on Chat GPT as well, visual content. Okay? So example, post it has also given us with the hashtags switches provided out here. So this is how Google Gemini is going to work, ideally speaking. And you can use that as well for comparison purposes to see other options, different ideas or points which it might provide you versus hat GPT, you can do that as well. Another tool which you can certainly look at as an AI tool is Cloud. Okay. So we can come here and you can give the same prompt. Let's say, we're looking for Facebook post. Okay, so let's see what kind of response it gives us. It works like a chat, wherein it is going to give us all the information. So now you can see it's given us all the information over here. Specifically we're looking to create Facebook post. So it's creating the Facebook post for us. This is a sample post it's giving us. So this is how the information is going to be on Cloud. So if you see the difference between Chat GPT, Google Gemini, and Cloud, there is some level of differences, you will see in the responses they are giving. Overall, if you look at it, Chat GPT can give a better response compared to the other platforms which we have. But having said that, you can certainly experiment with them as well and see what new ideas you get from the other platforms, which you can incorporate in your social media marketing content. I hope this makes sense. You understand the different platforms available for for information generation on AI. Thank you so much, guys, for listening into this, and I will see you in the next video. 72. Generate Optimized Social Media Posts & Captions with ChatGPT for Any Platform: Hi, guys. Welcome to this session. So in this session, we want to talk about how you can generate content based on the type of platform for which you are generating through hat GPD. So, for example, a Facebook post content versus a LinkedIn post content should be different, ideally speaking, because the audience is very different. So with the help of Chat GPT, you can customize. You can optimize your post content based on the kind of platform for which you are creating it. So you can give specific prompts, which will be customized to a specific kind of platform, so it can be, let's say, a Facebook or Twitter or LinkedIn. So different types of writing styles can be customized too with the help of hat GPT and you can create various types of content related to that. Let's see this with some example how this is going to be. Let's say I'm doing it for a Facebook post specifically, we are going to choose, let's say this particular prompt, wherein we're asking it to act like a social media marketing expert and social content generator, use all the information about my business from this chat to generate ten long form Facebook post. Let's see this. So it will look at my business specifically, and based on that, it's going to create the Facebook post, so you can see the usage of Imogs and the way it has been written is more customized to a Facebook post which we are talking about in this particular manner. Okay. So it caters to that. So because you have given certain idea about for which platform you want the post, so the tool automatically customizes the content in that particular manner. Or else you can be more explicit. You can give the prompt very explicitly saying that add these images, keep the tone of the responses as friendly and casual down to earth. You can write that explicitly as well. However, the tool is intelligent enough to pick that up and provide the content customized to the social media platform. Okay, so this is something which we have got for Facebook. Now, let's say the same thing for the same business, I want to post on LinkedIn, which is a much more professional audience, so I can use this particular prompt where specifically, we're going to say that we can make these posts more professional to suit a LinkedIn career driven audience. Let's see how different these are going to be. So now we're asking to provide some LinkedIn posts examples which it can provide for the same business. So now you can see this is how it is going to be where it is giving us information, five proven strategies. Okay, we are talking about that. Blueprint. Okay, this is more professional language which is being used out here, ideally speaking, Okay, productivity and writing techniques which we're using over here, okay, consistency and quality. These are all words which are more relevant for LinkedIn kind of an audience for whom you are catering to you're creating post. You can see this is how you can go ahead and customize your content for different platforms. Now, you can take this content from here and you can ask Tat JBT to condense it to make it a Twitter post. You can do that. From there, you can take the Twitter post and you can ask Tat JBT to convert that into a video script for a YouTube content. Similarly, you can use the same content from here and you can ask it to transform it into a Instagram caption. So all that can be possibly done. So you can see the opportunities are endless over here to build different types of content for different platforms catering to the nature of audiences on each of them. I hope this makes sense. You understand now how we are making use of Chat JPT for creating different type of social media content for our business. Thank you so much guys for listening into this and I will see you in the next video. 73. Write Longer-Form Blog Content to Promote on Social Media with ChatGPT: Hi, ayes. Welcome to this session. So in this session, we'll see how we can also generate long form content like a blog post, which we can do and which we can then use, and we can promote it on social media through various Facebook posts. So let's have a look at this. So let's say we're looking at a particular prompt which we're using out here, which is going to be a case where we say that we are an expert digital marketer and a blog writer, and we're going to give you a keyword. Okay, so we wanted to write some material based on that key and the block can be of 700 to 800 words, specifically based on that keyword, and the keyword is habits to overcome writer's block. This is the specific topic which we have given based on which we want it to write the whole block for us. Now it has gone ahead and written the block for us. You can see it's also giving us the hash tag suggestions, additional tips for optimizing blog post that also has been given to us. So now we have the blog post with us, and now what we want is we want to promote this blog on our Facebook post on Facebook, specifically through different types of Facebook post. So we can do that as well. We can simply say to create Pi Facebook post about it. It is going to look at the previous blog which it has generated and based on which create some Facebook posts for us. You can see it says break free from writer's blog today. That was the topic. Based on which it has created the blog feeling stuck. Here's your solution, transform your writing routine today, and so on and so forth. We have different types of Facebook posts now promoting our blog specifically. You can go further. You can ask for ten more different Facebook posts which we can do, which can be unique and different. Let's say we're asking you to create ten more posts, promoting the blog, but keeping it more unique and different from the rest above. So now you can see it says discover the secrets to unleashing your writing potential, struggling to write, elevate your writing game with these daily habits. So now we have ample opportunity around promoting the same blog post which we have generated through Tragibt through these various types of Facebook posts which we can do on our Facebook platform. So you can see now how we are using Cha GPT for creating different types of content, which can be used for content generation, content marketing, all that is possible through haGPIT where we give those specific prompts. I hope this makes sense. You understand the process, what we are following out here. Thank you so much guys for listening into this and I will see you in the next video. 74. Tailoring ChatGPT content for Different Platforms, Video Scripts, and More: Hi, guys. Welcome to this session. So in this session, we'll see now, like we saw in the previous videos, we generated some Facebook posts. Now that you can also convert further into different other social media platform posts as well. Like a LinkedIn post, you can convert that, modify that into a post for LinkedIn. Or let's say you want to create some video scripts for Tik Tok or YouTube shots, you can do that, as well. So let's see this with example how this is going to so these are the posts which we created in the previous video, the Facebook posts which we have created. Now, let's say we want to convert this into a LinkedIn post, we should look more professional, so we can use that as well in this particular manner. So now we're asking you to take these Facebook posts and adapt them for an audience for LinkedIn. And keep the tone should be more professional and also catering to a career centered audience. Okay? So let's see this. So the tool is going to now convert and transform these posts into LinkedIn post making it more professional, as you can see out here now, in this particular manner, so these are all going to be customized for a LinkedIn audience to whom which we can post and we can connect with. Similarly, you can move further and maybe you can convert this into a video script for TikTok or for YouTube shots as well. So we can say that the tool can act like a social media script writer and adapt the post to a short ten to 15 second scripts for TikTok and YouTube shots. So let's see this. So the same content now is getting transformed into YouTube shots as well. And then which can be used further going forward from here. The idea is that we are going to use and we can use the tool primarily for transforming the whole content into different ways altogether and try to get more options out of that. So you can see it is going to now go ahead and create those shots for us, and this is going to be useful for YouTube specifically and for Tik Tok. So now you can see these are video scripts which we can use, and this can certainly be customized to YouTube shorts and for your TikTok videos. I hope this makes sense. You understand now how you are using ChatGPT for transforming the content, tailoring the content as per the platform, and then reaching out to our clients. Thank you so much guys, for listening into this, and I will see you in the next video. 75. Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant: Hi, guys. Welcome to this session. In this session, we want you to see how we can make use of ChatGPT for creating content for a longer period. So we saw in the previous videos as well that how ChatGPT can be really useful on creating different types of social media posts for our businesses. Now, let's say we want to do this for a longer period, maybe for six months or for a year. You want to have some social media posts created, that as well, you can do with Chan GBT. You can give a specific prompt regarding it, and it can generate prompts, those particular posts for us very easily, and that you can go ahead and analyze and you can expand further on it and start building out that post as well for yourself. Let's see this in action how this is going to happen. So once we are on the tool, we can just give it a specific prompt wherein we can say that it can act like a social media content creator. We need to create 100 unique social media posts for a target audience mentioned in this conversation which we were having earlier. The focus would be that we're providing my audience with tips, tricks, and has, helpful tools and advice to help them reach their goals. Keeping this in mind, the tool is now going to give you different types of social media posts and which can be up to 100 of them which we're looking for. So now you can see, it's going to start generating those posts for us. Now there are different ways of making use of it. You can see it has started generating it for us out here. Now, this is pretty good, which we get to see out here the power of editing, master of art of storytelling, they're picking on the same topic which we have been continuing further, it has given us different types of post. Now, let's say, uh, there is one particular post on which you want to expand further. You can pick one of the posts from here you can ask ChatGPT to go ahead and expand it and make it a little bit more descriptive or maybe you can make it like a 200 words Facebook post you want to convert into that also you can do out here. You can say that for this particular post. We can ask it to expand this particular post. Now it will specifically go ahead and do that for us. Here you can see it has already gone ahead and created those hundred social media posts for us and you can organize this now. Now, this can go on for next six months or 12 months and you can schedule it in that particular manner that you have it in place. Every day you can pick up the post, you can analyze them. Let's say for a week, you want to send out seven post. You can pick the seven post for a week, analyze them, expand them further, and then you can go ahead and use them. Let's see this as well, how it will expand a specific post. So here we're talking specifically about consistent writing schedule is equal to success. So now you can see it has gone ahead and expanded that and this can also be done. Wherein you can use this as one of the Facebook posts which you want to use in your social media marketing strategy. I hope this makes sense. You're able to understand how ChatGPT can be used for long term purposes as well for social media marketing and for building post in bulk. Thank you so much guys, for listening into this and I will see you in the next video. 76. Helpful Prompts for ChatGPT: C Score, Active Voice, Conversational, Contractions: Hi, guys. Welcome to this session. So in this session, we want to talk about the kind of style and tone you want to use in your writing when you're using ChatGPT. So you can define your style and tone as well to ChatGPT and based on which it is going to develop the content for you. So this is very important because you need to have a specific kind of writing style and tone when you are communicating with your customers through social media marketing content. So for this, as well, you can give a specific prom to ChatGPT where you define this very clearly in the beginning itself, and then you start generating different types of content. So what happens is ChatGPT writes in that specific style and tone for you and that way, you have a very customized content getting generated, which you can easily use. Let's see this in practice how this is going to be. So let's say this can be some guidelines or rules which you defined to ChatGPT regarding the writing style. Using active voice, use short sentences, vigorous English, use a short first paragraph, which we can ask it to do. This is really good, which is use direct punchy headlines every time, use positive language and positive tone in the content, incorporate some humor, minimizing the use of adverbs, use contractions to sound more conversational and approachable. This also can be also, what we understand is usually on the Internet, the majority of the people would have a reading level of six to seven grade. We want to customize to that and we would want trajib to write in that particular level. Explaining concepts to readers that way becomes easier. Also you can use conjunctions to improve readability and improve S. These are some guidelines or rules which you can define for ChatGPT in the beginning itself and get its consent on it, and then you start building your post, your social media post. It will take all these pointers in its consideration and then it will write your content for you. You can just take this as a specific prompt. Which you can put on ChatGPT and you can give it to them. Now so that it understands it and going forward acknowledges it when it creates any kind of social media content for us. I hope this makes sense. You understand the objective of this. This can be really useful to build some guidelines around your content creation as well. Thank you so much guys, for listening into this and I will see you in the next video. 77. How to Get ChatGPT to Provide Feedback on your Content: Hi, guys. Welcome to this session. In this session, we'll see how you can make use of ChatGPT to provide feedback for your content. This can be content written by you yourself originally, or it can also provide feedback for its own content which it has generated for you. Both ways you can use ChatGPT here where it can give you some concrete feedback, and then you can also ask ChatGPT to implement that feedback on the post and improve it. Let's see all of this, how we can do this. For this, what we can do is we can give a specific prompt, which can be something like this that uh can you provide feedback on how I would optimize this below social media post for audience growth? Let's say we want to optimize that and this is the post which we want to optimize it and we want it to give us feedback for. We can provide the post right here. This is the complete post which we have here right now and we can give it. It will look at the post and it's going to give us the feedback on it that what all things can be done. This is the post is written generated by ChatGPT itself and it is being the critique for it and it's giving us specific pointers around that. Now it has given us the tips for it, and now you can ask it to implement those particular options. You can just simply ask, can you implement these as well? Now the tool is going to go ahead and implement these particular feedback on the particular post which it has critique. This way, you are able to improve your own content as well with the help of ChatGPT. Now, this same thing you can do now with your original content as well. If you have any original content, you can just give it to ChatGPT to proof read, to edit, to give us some feedback on it. All that you can also do with it wherein it will give you those pointers, and then you can ask ChatGPT itself to implement those into the post and make it better. This can be a great way of improving our current content, which is already there on the social media platforms and making it much better for our social media marketing strategies. I hope this makes sense. You understand this concept as well and you're able to implement it in your business. Thank you so much guys for listening into this and I will see you in the next week. 78. Create Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPT: Hi, guys. Welcome to this session. So in this session, we'll see how we can make use of ChatGPT for creating different types of social media content for different goals or outcomes which you're looking for. So there can be different scenarios for which you are using social media. So maybe you're looking for growing some email subscribers. You want to sell your products and services. There can be various reasons for which we are using social media. Maybe we want to run a poll so for all these purposes you can use ChatGPT for generating specific content. So let's have a look at some of these examples. So let's say one of them can be for growing our email subscribers. So we can use this kind of post prompt specifically, which we can give ChatGPT where we're asking according to our social post, I want you to write specifically for Facebook. The goal of the post is to get more subscribers to my email list. So we can give specific information like this, and then we can see what kind of prompts results the ChatGPT platform can give us. So let's have a look at this in action. So let's say this can be one option which you are looking at. And we're continuing with the previous one post as well, which we had worked on in the previous videos, so it will take that into consideration. Now we're asking it to generate a social post for Facebook wherein it is going to be looking at building a writing portfolio from scratch. Now you can see consistent writing schedule is equal to success. So it's giving me a social media post row how to set up your writing schedule. That also it is providing me in this particular manner. We have the complete post now with us, which we can make use of. So this can be one way. Another thing can be that let's say we want to use social media to sell our products and services. Then we can change the goal of this post to let's say to get our followers to buy our products. Let's say we are selling a course to how to build your writing portfolio from scratch in two weeks. And this is what we want. So then we can give this as well as a prompt. Now this whole post which ChatGPT has created, we want it to be transformed into a different post altogether, which will help them to purchase. So let's see this. So now it's going to create the post for us based on that. So for purchasing specifically, okay. We're asking for 34 versions, so that's why it's giving us the five different versions of the post right here, where it is giving us the call to action phase as well. Now you can see this is the particular one, ready to transform your writing career, purchase my course now. This is the course information given out here. This is the post which we are using at this moment for writing as a freelance profession. Similarly, moving forward, another thing can be that we want to increase engagement. You want to write a post which is on LinkedIn, wherein you want people to comment on your post and get some engagement from them. Maybe you want to write a post in the form of question wherein people can answer that question and comment on your post. Then in such a case, we can rewrite the whole post, this particular post in a format which is going to be for LinkedIn. Let's see how this will turn out to be. Now we want the post, the same content, the topic to be transformed into a LinkedIn post wherein we are asking a question. It's asking what's your favorite writing niche. Then it's tech health, finance, creative fiction. Now when we are asking this, it is going to give us different versions of it as well. In this manner, it's creating different versions of the post which you can see, now what we can do is we can go ahead and use this for our LinkedIn post where we're asking for some engagement, we want people to comment on our post. Similarly, another option can be wherein we want to run a social poll. We can use TragPT to create a social poll for us as well. Wherein we're asking that, which field are they interested in writing? That can be a poll we're giving as an example and we're giving options for it. We want Chat TIP to create similar more polls with different options altogether. Now we want ChatGPT to create the social post with a specific question and we want some engagement from our users. They can answer for those polls particularly. Let's see that this is the second version. Let's look at the first version. Discover your ideal writing niche, boost productivity and focus, reduce writer's block enhances team management, and how to set up writing schedule, we can do that, and now comes the post. What niche are you interested in writing in? This can be the post. Similarly, in the second one, we are using a different case altogether. What writing niches excites you the most. This is the poll which we are going to run. Same manner. In the third one, we're asking what writing niches are you interested in? So like this, it's creating different types of polls for us as well, which can be put on LinkedIn and we can get some engagement from that. And then lastly, we can also convert these posts into a video ad script. So let's say you're planning to create a video content regarding your business and for which you requires a script. So you can make use of the posts which you've done on different social media platforms, and we can ask ChatGPT to transform those posts into video ad scripts for us. So this can be the prompt which we can use there. It is going to look at the post content and transform them into a video ad script, which can be a 15 second YouTube video ad script, giving us all the segments of it, you can see scene one, zero to 3 seconds, it will be a visual narrator can't find time to write, and then the scene starts 3-6 seconds. Again, there is a visual, it's giving us clear breakup of each and every scene which we can incorporate in our video convent. This can be the script version which we are getting and then narrated by my course. Ten to 15 seconds can be put in to give you a bright CTA button. These all can be used in the video ad creation. Part. This is how we can use ChatGPT for different platforms, for different goals which you may have for achieving those business objectives which you have through social media marketing strategies. I hope this makes sense. You understand all these scenarios now and I hope you can apply these as well in a practical scenario in your business and for your client's businesses. Thank you so much guys for listening into this and I will see you in the next video. 79. The Architecture of an Effective ChatGPT Prompt: Hi, guys. Welcome to this session. In this session, we'll see how we can create a specific prompt, which we can use as a template for generating really high quality content for our social media marketing strategies. So if you look at our social media marketing content, there's four major components which you are going to look for, which we need information about. It is going to be your role, the goal of the post, what it's supposed to do, business, what business we are trying to cater to, and what kind of audiences we are targeting. So these four is the main component of the prompt which you would like to have. Now you can create a prompt wherein you can ask TGBT to act like a particular role, maybe a social media content creator. I want you to help me create type of content. You tell what type of content you want for my business. You define the business over here specifically, you also give your target audiences, you describe the target audience, their pain points, their goals and stuff. Apart from that, you also give a specific tone like we saw in the previous videos, and then we can ask for the output. The output can be in certain formats which can be using some adjectives like unique, interesting, humorous, actionable, sarcastic, clickable, click wait or listicals which we can use. This can be a specific template for generating social media content, which you can use out here. So just to give you some examples of how this would be like we had done in the previous videos as well, we can take, let's say, a similar kind of post over here, where we are asking ChatGPT to act like a social media expert and a social media content creator, and we're asking you to take the information, the business, and generate ten long form Facebook posts, tips for how to overcome ters block. This is in the similar lines on the similar lines of the structure which we just saw. These four components would be really useful to generate really effective and specific social media content which you can then use for your business. You can see now with the help of it, we are able to generate different type of content out here, which is very specific in nature and this can easily be put into any of the social media platforms. I hope this makes sense. You understand the process and the way you can build this magic prompt and can use effectively in your business. Thank you so much guys for listening into this and I will see you in the next video. 80. Coaching ChatGPT on Tone: Hi, ays. Welcome to this session. In this session, we'll see how you can also train ChatGPT on tone. You can give ChatGPT some inputs about what kind of tone you want for your content and based on which it can go and copy that and create content based on that specific tone. So there are different ways you can train ChatGPT on this. So let's see one of the ways how you can do this for your business. So we can give it a particular kind of prompt wherein we can ask Ta Jibt that can it go ahead and copy the tone of certain specific actors, writers, influencers, comedians, or content creators. Now, based on which we can give the particular special persons tone information and Tajibt is going to ape that and going to go ahead and create content based on the style of delivery of that particular personality. Let's have a look at this, how we can do it. You can see it's acknowledging that yes, it can absolutely do that and it's giving some examples as well of the personalities, who we can consider. Let's say we are giving out a particular prompt wherein we want it to write the Facebook posts. We wanted to use all the information we have given about our business. We want him to write 25 to 30 YouTube scripts. In the tone of Mr. Bees the Number one, YouTube and we're asking it to come getting straight to the point without any intro or outtro. The content should be conversational and high on energy, just like how Mr. Beast speaks, and we can add some humor to it as well. Now let's see with this how ChatGPT gives us the information. Just going to look at our content and try to imitate the tone of Mr. Beast and give us the posts over here. The video scripts over here. You can see the script one is out here struggling to find time to write. Let me tell you a consistent schedule is your secret weapon. Okay one can be, Hey writers want to skyrocket your productivity, a consistent writing schedule is the key. You can see it's trying to imitate the high energy of Mr. Beast, how he speaks and based on which it's creating various types of YouTube video scripts for us. I hope this makes sense. You understand now how we are making use of Chan giPT for training it to imitate specific tones, which we can also use in our social media content. Thank you so much, guys, for listening into this, and I will see you in the next video. 81. Using ChatGPT to Generate Ad Copy or Sales Copy: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of ChatGPT as well for creating ad copies or sales copy for our businesses for running different types of ads. So you can use ChatGPT and give it a specific copywriting formula and based on which it can generate different types of ads for us. Let's see this with a practical example how this is going to be. Let's say we are using a particular copywriting formula which is going to be AIDA, which is going to be attention, interest, desire, and action. We want ChatGPT to write an ad with this copywriting formula. Specifically, we are giving the specific goal of the ad is to get audiences and followers to sign up for a free E book. We are given the particular copywriting formula and the information here with this, we expect it to generate ad for this, which can be used as a Facebook ad or an Instagram ad. Let's see this. How it is going to create this. It's going to look into the perspective of the copywriting formula which has been given to it and based on which it is going to customize the ad for us. Let's have a look at this, how it is going to do that. In the same manner, you can use different types of copywriting formulas as well. This can be a really good tool for us to use it for different reasons, which can be for writing different ad copies not only on Meta, but other platforms as well. Now you can see it has taken that into consideration, so let's have a look at this. It has taken attention, struggling to find the time or strategy to launch your freelance side hustle. You're not alone. In interest, imagine kick starting your AI powered freelance writing career in just two weeks. Desire, say goodbye to your writer's blog and hello to consistent income. And then action don't wait, download your free book now. You can see it has taken that and now creating the ad copy for us, which we can use on Facebook and Instagram. Let's try something else, another type of copywriting framework which you can use here. Let's say we're using Pass, which is going to be specifically around problem, agitate and solution. We want to write the same ad copy with a different copywriting formula. Let's see what it comes up with in this particular case, it will define the problem, then the agitate, and then the solution. So the problem is feeling stuck and overwhelmed trying to start your freelance writing side Hussle. Agitate is every day you delay, opportunities slip away, right? Solutions say goodbye to uncertainty and hello to success, our free e book How to launch is here, right? So this is really good. It is using those particular copywriting formulas to create different types of ad hooks and add angles which we can use. Let's look at one more, which is going to be benefit benefit benefit and see what it creates with this. Different copywriting formula where we're just talking about the benefits of the service. The benefit one is launch your EI freelance writing side hustle in just two weeks. Second benefit, overcome writers block and boost your productivity. Third, build a standout portfolio that attracts high paying chins, which is very good, very effective. There's nothing much which we should be changing out here, and then we end it with an action as well. Don't wait, download our free book, which is nice. This way, different types of copywriting formulas you can use. Let's see, one last one, which can be before or after bridge copywriting formula. So wherein we talk about what is happening before and then the after and how we can bridge the gap. Let's see what it says in before. Are you constantly battling writer's block and struggling to launch your freelance writing side Hussle? Imagine overcoming those hurdles effortlessly, picture yourself writing consistently, which is your after and bridge, how do you transform your stuck to unstoppable? It's simple download our freebo. Pretty neat. This way, as well, ChatGPT can be very effectively used for creating different types of ad copies, sales copies, which you can use on different social media platforms like Facebook and Instagram. I hope this makes sense. You understand this process, how you can give these prompts as well, and you can use them to generate different types at angles and ad books. Thank you so much guys for listening into this and I will see you in the next video. 82. Recommended Software to Further Automate Social Media Marketing: Hi, guys. Welcome to this session. In this session, we'll see what all different types of social media management platforms you can also use for managing your social media marketing strategies. So there are a lot of platforms, services available which can automate this whole process. Ideally, if you see when you're managing multiple social media platforms, it can be a little tedious job to post on multiple platforms on a regular basis where you have to go on each and every platform like Facebook, Instagram, X or Twitter and post over there. Then again, you go to LinkedIn and post the same information over there and this can take a lot of time. For those purposes, a good idea would be to take up any of these social media management platform services, which can completely automate this particular process for us. Let's use ChatGPT to identify and research about different such platforms available, and then you can test them out. You can do a free trial of these platforms and then select the best one which you find is good for your business. Let's give it a particular prompt. Where we are asking it specifically to create a list of top social media management platforms. I need the platform to manage multiple profiles which I've given information of Now list the pros and cons. I want to know what are the pros and cons of these platforms plus their price range on a monthly and annual basis. Let's see what output it gives us. So from this, we can easily then select. We can look at it. So it's giving us HootsuitPs and cons of it. What is the pricing of it, on a monthly basis, yearly basis. Okay, different levels are there so which we can see buffer as a website, pros and cons of buffer, and the pricing for it, which we can have a look at Sprout Social again. Okay so we can check out their websites. URL also is provided out here with the pricing information given later is another platform which you can use. Apart from this, agro plugs, which is there, which we can use as well for the same reason. You can see it is giving us multiple options as well where it gives you detailed information about the pros and cons of fat with the pricing information. Now you can select from this and take up some of the free trials of these platforms, run them and see experience the platform, and then select the best one which suits your business. Hope this makes sense. You understand now how we can also research about different social media management platforms with ChatGPT and then work on the one which we have selected. Thank you so much guys for listening into this. I will see you in the next video. 83. Analyzing Reviews And Optimizing Your Products and Services: Hi, guys. Welcome to this session. So in this session, we'll see how we can analyze our reviews as well, given by our customers with the help of ChatGPT. So when we are running any kind of online businesses, customers provide reviews for our products and services. It becomes extremely important for us to look through these reviews to understand what are the things which you are doing really great and what are the things where there are areas of improvement. So once we understand what is going really great, we can focus on those more and keep up the levels and try to improve them further. When we identify which are the areas of improvement, then we can fix those issues, make them as priority and try to reduce them okay, fix those particular segments of our business so that the overall user experience becomes really great. So for all of this, you can use ChatGPT again. So what we can do here is we can give all the positive and negative reviews to ChatGPT to analyze and tell us what exactly our customers saying with respect to those reviews. And then we can make a list of those particular pointers and we can start working upon them. So let's have a look at this with an example. So let's say we are looking at a specific place like let's say Heathrow airport and we're looking at the reviews for it. So there are 55,000 plus reviews of this airport. Okay, so we can go to reviews. So these are all the reviews. It has an average 4.0 review right now. What we can do is we can sort the reviews by highest rating, let's say, and these are the reviews which it has got. So we can just take those reviews for now till here. And we can go to ChatGPT and we can say that And we can ask to make a list of points. And we can give the reviews out here. So the tool is going to look at all the reviews given out here and based on which give us all the ideas. So it's giving all the positive reviews like the science and navigation airport is huge, requiring a train to read some boarding gates, okay, exceptional surveys at Fromminal two. So it's giving all the positive reviews, specific ones being provided over here. Okay? So this is really great, which we have it now. In the same manner, we can also get the negative reviews and see the areas of improvement. So let's say We'll look at the lowest ratings. And now we again copy the ratings. And we can go ahead and put the reviews over here the way we had done it here. Um, so now we're giving all the negative reviews to it to analyze and tell us which are the areas we need to go ahead and fix. So, for example, poor assistant services, inadequate support for people with disabilities, uncomfortable waiting areas, crowded and chaotic environment. Okay? So these are some areas where we have to now focus on and we can make the situation better. So this is really great pointers ideas which we are getting from the tool, which is telling us about the pros and paws of our business, of our products and services, given straightaway from the clients, from our customers, and now we can work towards them and make it a much better user experience for everybody. I hope this makes sense. You understand now how you can also analyze feedback or reviews of your customers with the help of charting. Thank you so much, guys, for listening into this session, and I will see you in the next video. 84. Come Up with Great Social Media Post Ideas with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see, we'll talk about different ideas which we can get from ChatGPT related to social media post. So let's have a look at this. So we can start with giving a topic and ideas which we can get from it for social media. So let's write about that. Let's say we are doing this for digital marketing. So we are looking for posts which we can do related to digital marketing specifically. Okay? So it is going to give me some ideas around that. Okay. So now we can see the other different types of social media post ideas. Okay? So let's change this specifically a little bit. So now we are getting some ideas around this, so these can be the different types. So now in this, specifically, we can choose a particular type on which you want more clarity. Let's say you want to build out on educational infographics. So we're going to provide that Now the tool is going to specifically give you social media post ideas related to educational infographics which you can build out on. Now we are getting these particular types as well. In this again, you can drill down and let's say you want to get some post ideas around content marketing. So now you can see, we're further drilling it down to specifically looking at content marketing related social media post ideas. So now we are getting a lot of these ideas. You can ask for more ideas, possibly, which you can build out on, which can be 510, hundred, maybe. Okay? So like this, we can get some ideas around the specific content which we want to build out on. The other option can be that we can also ask for some blog post ideas. Now, let's say you're planning to write some blogs around your field at relative digital marketing, so it can give you various ideas around that as well, and then you can again expand it further. Let's say we want to write about the top digital marketing trends So now it is going to give you block post ideas related to digital marketing trends, specifically, which we can get. These can be our new topic ideas for our blog post. Then we can build out our blogs as well and we can write that content. In this manner, guys, you can go ahead and build out and you can go granular into the ideas which you want to pick on and create those specific social media post ideas or blog post ideas which you can get. And after this, what you can do is you can write the blog post. That also in that as well, you can make use of ChatGPT. So to write those post social media post or the blog post, we can get ideas off. I hope this makes sense. Let's go to the next video and we'll see how we can create those blog post or social media posts. Thank you, guys. 85. Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc): Hi, ais. Welcome to this session. In this session, we'll see how we can now convert the previous posts into ideas into social media post of various types, which can be Instagram post or a Facebook post. So let's have a look at this. So the kind of ideas which we got, right, the blog post ideas or the previous one which we had seen. So these social media post ideas, we can now convert them into a complete post of possible. So let's have a look at this. So like this, we can give the topic out here and it can write the complete post for us. You can see this is how it is going to create it, ideally speaking. It is also adding by default the hashtags over here. If we want, we can also ask it to add a call to action. So now it can modify that and provide a call to action as well with the hash tags which we can get out here. Okay? So in this manner, we can get social media posts created. Also, maybe you can create a social media post for a particular article. So let's say there's a specific article based on which you want to get a post, you want to write a post on social media. So you can take that article as well. Let's say this is the article. And we can provide the article over here. And we can put the platform name as well. So now what it's going to do is it is going to look at the article and based on which it is going to write the post for us with all the information added to this. We can also modify this prince. It is a post which you're doing on social media. We can ask it to add some Imogs as well and call to action phrases, and sense of urgency, also we can say, and build it up. So it is going to look at all of that, the pointers which we've added to it, and now it is going to go ahead and give us some idea. So you can see it has taken all that into consideration. Hurry, stay updated. Okay, big news. Okay? So like this, we're creating a sense of urgency. Okay? And then the hashtags are also taken into consideration. Imogs are added over here. So we can build out the social media post in this particular manner. Apart from this, you can also do any kind of a post for any kind of other scenarios which you might have, which can be useful out here. So this way, our social media posts can be created in different manner, depending on the topic which you want to create. I hope this makes sense. You understand how we can make use of social media posts as well and how we can create them through this tool. Thank you so much, guys. I will see you in the next video. 86. Create Engaging Polls & Quizes with ChatGPT: Hi, guys. In this video, we are going to see how we can create some engaging pools and quizzes with the help of ChatGPT. So we're going forward with this, so let's say we want to create a pool around, let's say, for example, digital marketing, so I can ask it to provide a poll regarding that. So now it is going to give me pools around digital marketing, specifically five pools around that, which I can make use of. And this is going to be a little generic one wherein we are just asking for specific pools. Let's say I'm going a little more specific in this wherein I say that I would need ten poles on digital marketing, okay, wherein we are not repeating the same information. Okay. And we also are looking for users. We're looking for pools with four options. So like this, we can give some specific information. So now it is going to provide me those particular ten pools with four options which I can make use of over here. As you can see out here, now in this, again, we can go further and make changes, so the polls can be of different reasons. We can create another poll, possibly, which can be similar to this. Let's say we have a history of we have been running polls in the past, so we know what kind of polls really works for our business. So we can say something like this as well. So now what is going to happen is it is going to create five pools, which will be similar to what is the most promising field in digital marketing. So now we can get that information as well out here. As you can see, it has created more pools around in those same line. Like this, various kinds of polls you can create based on different ideas which you may have. Similarly, you can also create different types of quizzes, okay, number of quizzes with number of options which you want to give. All that you can specify. And you can give me more specific in this as well. We can ask for a number of questions. We can give the focus area. We can also talk about the number of options you want to give in the quiz that also can be mentioned. Plus, along with this, since it's a quiz, you can also ask it to provide the answer key. So in that way, what will happen is the chat PT will go ahead and provide the answer key as well for each of the options. So now you can see it's giving the questions with the particular topics and the four options out here. And most probably at the end of it, it is going to provide the answer key as well as asked from it. So let's wait and have a look at that. So, you can see the answer key is also provided. For each of the questions, we can get the answers also. This way, we can build out different types of polls and quizzes, which we can create for our businesses with the help of ChadiPt. I hope this makes sense. Thank you so much guys, for listening into this, and I will see you in the next video. 87. Come Up with Social Media Post Ideas with Google Gemini: Hi, guys. Welcome to this session. In this session, we're going to look at different types of social media post ideas, which we can generate as well with the help of Google Gemini. So in this section, we're going to spend a lot of time understanding how we can create a lot of content through with the help of Google Gemini for social media. So let's have a look at some of these ideas so we can give it a prompt according to that. Now it's meant to give us some ideas around the topic which we have provided. So let's say for beginner cricketers, so practice videos, match highlights. These can be some of the type of content which we're asking for. And now let's say we can also expand this further, and we're saying that asking for different types of practice videos. So now we are getting different types of practice videos which we can look at. So these can be some of the different types which we are getting over here. And now the next step would be where we can expand them further, convert them into some social media posts which we can post on our platforms to drive traffic from there. So this way, we are able to generate some ideas around social media, and then we can help use that to build out our content accordingly. I hope this makes sense. You understand this. And in the next videos, we'll see how we can create the social media post also based on this. Thank you so much, Charis, for listening into this, and I will see you in the next video. 88. Write Instagram, Facebook & Twitter Posts with Google Gemini: Hi, guys. Welcome to this session. In this session, we wanted to see how we can make use of Google Gemini for writing social media posts on different platforms. So you can do that as well over here from scratch. So we can look at it in a particular process manner, wherein the first thing which we can take help of is understanding what are the different types of social media post ideas we can get from the tool from Google Gemini. Once we get those ideas, we can based on those ideas, we can ask it to build some topics around it, which we would like to post on our social media platforms. And once we get those topics, we can ask it to compose a complete post on a specific topic. So that way, it will be easier process, a structured process which you can follow to build out different types of social media posts for your different social media platforms. So let's see this with an example how this can be done. So let's say I'm asking Google Gemini to give five ideas, ideally speaking, which can be for social media post for my Instagram account about digital marketing. So now I'm just looking for ideas around digital marketing. Okay. So now that I have these five ideas for social media post, maybe what I can do is I can pick one of them and ask to give some topics around that. Okay? So let's say we are talking about a content tape over here, case study showcase. Let's say we are talking about share the latest news and trends in the dig marketing world. We're going to ask for topics around that. So we're asking for the latest news and trends in the digital marketing world. So now, based on this, what we want is different topics which we can get. So these are going to be all the ten different topics related to our main topic which we had given, okay? And now, based on this, you can build out your post. Okay? So let's say we are talking about AI and machine learning in marketing. Okay? So we're going to ask you to write a social media post about Okay. AI and machine learning in marketing. This is our topic. And now what we want is we want the post for different platforms, so we're going to mention that as well and add any other important information which is needed. Okay? So, for example, I want the hash tags as well. Okay, if you have anything, let's say, add MoGs to it. Okay, we can do that as well. Okay. All these things which are an integral part of our social media post, you can add those pointers as well so that Google Gemini keeps that into mind in record, and then based on that, generates these posts for us. So let's see now how this is going to turn out to be so now it's going to create different types of posts. As you can see, it has created separate posts for Instagram, Facebook and LinkedIn as well. Along with that, it has given us the hash tags as well. What they have done is given the Imoges in a different manner over here. What I would say is, uh, we need to rewrite the post with the Imoges and the hashtags. This is what you were expecting, ideally speaking. Let's see how it does that. Now they are you adding the Imoges and hash tags with the post itself, and that is what we wanted. Now you have that in place and this is what you can use. If you want to elaborate on this, you can do that. If you want to get more versions of the topic, you can do that. There are various ways you can generate now different types of post for different platforms. Hope this makes sense. You're able to understand how this platform can be used for generating different types of social media posts as well for your different pages. Thank you so much, guys, for listening into this and I will see you in the next dia. 89. Create Social Media Polls with Google Gemini: Hi, guys. Welcome to this session. In this session, we'll see how we can also create some social media polls with the help of the Google Gemini tool. So this would be one of the type of content which you would like to post on your social media platforms. So creating polls really helps to engage with our users. So let's have a look at this. We can build a simple poll over here. Right now, we are just starting with a basic pole for big cricketers. The topic which we had taken earlier, you can now customize this, change it in a different manner. Let's say, I'm asking for creating five pools for so now it's going to create five poles for us with different options, 55 options each which it is giving us. Okay. Let's say I want to be very specific creating create five poles on regular cricketers with only two options. So now it's going to create the poles with two options given to them, so you can customize as per your requirement and you can build it out. Another way can be that you can ask it to refer to an article and based on which create a pole. So So let's say this is the article which we are taking, okay? And specifying the options as well. So it's looking to look at the article and based on which create the poll over here. So you can see it's quite customized according to that itself. So this way, we can simply build out different types of polls as we require for our social media content. Thank you so much guys for listening into this, and I will see you in the next video. 90. Generate Fun Facts, Quotes & Jokes with Google Gemini: Hi, guys. Welcome to this session. So in this section, we'll see what different other types of content, which we can create for our social media, which can be fun facts, which can be related to some inspirational quotes and also jokes, which we can create out here, we can use on our social media platforms. So let's have a look at this. So we can simply give the prompt to the Google Gemini tool regarding the same thing. So we're continuing with the same topic which were taken earlier. This can give us some quotes as well. Now, in this case, specifically, you can see there are some of the codes which are unknown. So are coming with let's say the name of the author over here as well. We can look at some other drafts to see if there are other drafts where the names are also provided properly. Here as well, they're not able to provide here, it is providing to a certain extent. Let's change this particular prompt. And see if that makes a difference. Yes, so now we are getting it. However, there is some which are unknown still. Fair enough, right? So we can see that it's almost accurate, but there can be some discrepancy there. Let's look at some other prompt provide ten fun facts. A big nerve cricketers. So fun facts around big nerve cricketers. Let's see. So we're getting some fun facts here many big nerve cricketers experience a surge of one nervous energy before a match. This is pretty cool. This looks almost relevant and absolutely relatable. Let's look at some jokes as well. What do you call a big N cricketer who can't catch a ball, a field fielder. Okay. Why did the Bigner cricketer wear a helmet to practice fielding? He was afraid of falling over. All right. Okay. So this is also great stuff. So now we have different type of content which we have got from here, which we can now build out. We can possibly go ahead and schedule these to run on our social media platforms on a regular basis. Maybe we can use this to build out some images through Canva or any other tools, which can build out these images for us. Other EI tools which are there can help us in that as well. So you can get those images built from them and then post it on our social media platforms. Hope this makes sense. You're able to get the understanding of the scope of this tool and what all things it can possibly help us with. Thank you so much, guys, for listening into this session, and I will see you in the next video. 91. Social media content opportunities with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see what opportunities do we have as work which we can get with respect to social media content, specifically with the help of ChatGPT. So let's have a look at it on fiber platform but what certain services people are already providing with respect to social media content. So if you look at it, these are the different types of content which we can give as a service to people. We can create content calendar, social media posts, we can do for clients. We can also do social media captions, hashtag research, social media stories, articles, bios, okay? All these are the kind of services which you can provide for your clients on social media. So let's see some of these how they look like what kind of services are already available in the fiber marketplace. So let's look at the first one, which is content calendar. If you see right now there are people already helping with creating Ptent calendar, social marketing Ponten calendar. So if you see this one, the first one over here, this person already has the plan already given over here, a custom content calendar she can create because she already has 744 clients she has worked with, okay, and 14 are in the queue right now. She has different plans which she's providing out here, which we can easily build out with the help of ChatGPT. Okay, so this is really something which is already happening. People are working on it and providing it as a service. Let's look at something else, as well. Let's say we are looking at social media posts, which we can do for clients. So here again, they're working as giving social media post. Let's see. Okay, I will create social media post Camera template. So like this, they can provide social media posts as well. This person has worked with 728 people by now, and 28 are in the queue. Okay, and he helps with creating social media post for clients. So this is something already executed and people are generating revenue through this already. You can see he has three different plans on it. Another one which we can let's have a look at is, let's say, hashtag research. Um, Okay, Instagram. Instagram hashtag research where he's providing the service over here. Okay? So we can also use it for Instagram hashtags. Okay, if you want to generate those for your clients, ChatGPT can help us with that, and you will be able to go ahead and build that out and share it as a service with your clients. You can see he has worked with more than 3,700 clients already, and he has different plans where he's providing these hashtags, which can be used on Instagram. So like this, you can see, there is a lot of services which we can provide as a social media content services, which we can provide on fiber and similar other market places with the help of ChatGPT and Midjourney. Thank you so much, guys, for listening into this. I hope this makes sense, and I will see you in the next video. 92. Case Study: Content Calendar & Social Media: Hi, guys. Welcome to this session. So in this session, we'll see a real life as study of how we can also generate content calendars. And so social media posts, basically content calendars which we can create for our clients and share it with them. So these are also kind of services which you can provide to your clients on fiber or similar platforms. So let's see this. So for this, we can use a particular prompt where we want to create a content calendar for a specific, let's say, a social media platform like Facebook or Instagram. For a certain period of time, and we can ask certain questions related to that. So let's have a look at this, how we can do it. So we can ask this particular prompt to chart GBT. So now it is going to go ahead and create the particular one for us. Okay. So here, let's edit this and we want to make it more specific social media platform, let's say, Facebook, and we want this ideally for two months. So now this is more specific. We want a wonton calendar for Facebook for two months, and we're asking all the information over here. Okay? So let's say, these are the kind of questions which we're asking. So let's answer the first two questions, okay? So who is the primary target audience? Let's say our business is into selling running shoes for athletes. So the target audience are athletes. Um, and tell you what are the demographics, age. We are saying all age groups. Or let's say we can say age is 18 years to 35 years. Being specific over here. Okay, gender, male and female. Okay, location, all locations. Locations which you're giving. Okay. And interest interested in sports. These are the two information which we are giving based on which we want it to generate a content calendar for us. Looking at these two information, it's going to give us the specific themes, fonten themes as well, post frequency. Okay, all this information which is providing us. We're asking it to provide a weekly content calendar now. Okay, so now based on that, it's meant to create the content calendar for us. You can see Monday. Okay, so daily wise content calendar is being created with proper type. Okay, what kind of post will that be? What content? What will be the call to action information? All that is being provided out here. Okay? So this you have in place. So now we can ask also to let's because we have to share this with our client, Okay, specifically. So for two months, so what we can do is first, we can go ahead and generate this for two months. So now it's going to provide a two months pontine calendar calendar based on the data. Based on the specific days, we can see that it's giving us that particular one. And now what we can do is we can also ask it to convert this in a table form. So now the same data is what we are looking for in a table format. So you can see weekly information month one specifically is given's creating it in a table format. We have this particular one created. Now, on top of this, let's say you want to also add some other columns to it like a caption column to the table, you can do that as well. Okay. So we are adding caption to the post, so now it's giving the caption as well. What will be the caption for week one, week two, week three, week four? All of that is being given out here on a daily basis. I can see that. So this is how we can generate the whole content out for us a content calendar which we have created now. Okay, which can be shared with our clients as well. Okay. Apart from this, what you can also do possibly is look at social media posts as well, which you can create out here. So there are a lot of social media posts which people are creating and providing as a service on fiber and other platforms as a gig. So you can see these are on different types of social media posts which people are doing, and they have different plans available here. So this also you can provide as a service, okay, where you can create social media posts. So let's see that And you can give some information, images, and make it exciting. So you're asking for ten social media post around above content. Okay, so it's going to provide that now. So this you can now use as a social media post as well, which you can provide, okay, which you can provide as a service as well. And this can also be given to your clients as a service if they're looking for social media posts to be done. So a lot of these people are there wherein they can provide services of social media post done for a month, 30 posts which you can get. So same way, you can generate those many out here. So now the tool is going to provide 20 more such social media posts, as you can see over here. So we have 30 of these built out, and you can package it in a PDF possibly and share it with your client, so that becomes like a one month posts which we have provided it to them, which they can post on their particular platforms. Hope this makes sense. You understand now how we can also provide services around content calendars which we can provide a survey, social media posts, which we can generate with the help of ChatGPT tool, and we provide these services on fiber or any other similar platforms. Thank you so much, guys, for listening into this, and I will see you in the next video. 93. Introduction to AI Social Media Tools and why it's important for your business: Hi, guys. Welcome to this session. So in this section, we're going to talk about how we can use AI in social media. So with respect to social media as well, there are various AI tools which you can use out here. Now, as you can understand, when we start doing social media marketing, there is a requirement for us to post and create content for social media on a regular basis. We have to create these content and post them continuously for a significant amount of time so that it creates that kind of an impression, existence, appearance to the user so that they start noticing and then possibly commenting about it, liking the page, following us also over a period of time. Now, this requires a lot of consistency with respect to generating content on a regular basis. And that also goes back to the idea of coming up with new content ideas as well on a regular basis, which you have to do. So this can be a little difficult in the sense for the humans perspective, that generating content continuously consistently for a long period of time can become little difficult. And that is where these AI tools can really be of great help. With it, you can generate different types of content. Maybe let's say you've created one single content and now you want different versions of it to be created. So the tool can easily do that for us. And this can be used for a longer period. What is best suggested is that you build a long form content and which you can post on a weekly basis. Possibly, you can make a plan of, let's say, a 52 weeks plan where you plan out 52 different types of content. With the help of this tool, we'll discuss it in the coming video where we'll see how you can do that, and then you start executing. You start implementing it and now you have a one year plan in front of you, which you can do on a regular basis. This would be a really great way of setting up your online social network, social media presence in a more structured and simplified manner. In the coming video, guys, we will see this particular tool which you can use here as an AI tool for social media specifically, how we can use that effectively going forward. Thank you so much, guys, for listening into this and I will see you in the next video. 94. Tool: Lately - Auto Generated Social Media posts: Hi, guys. Welcome to this session. In this session, we wanted to talk about the software or the AI tool, which you can use in social media marketing, which is going to be Lately. Lately is the AI tool which we are using out here for creating, auto generating different types of social media post. Lately AI tool, it learns which words will get you the most engagement, and then it is going to repurpose it into our different types of video, audio or textual content, which you can use on your social media pages. There are different use cases of it. So the AI studies what your audience wants to watch. It is going to look at all of that, they're going to watch or hear or read. It's also going to build you a custom writing model based on what it learns. It uses that writing model to automatically re purpose any long form video, audio, or text for you. Each content which is going to create, it creates dozens of pre tested social media posts based on that. The good part is this particular tool can generate this content in different languages as well, which can be English, Spanish, German, Portuguese and Japanese. Let's have a look at the website as well where you can go ahead and use this particular service. This is the website, guys, late.ai, where you can come, you can do am free version of it as well, or you can request for a demo as well here and you can use this. Let's have a look at their introductory video also. Lately's AI can turn anything text, audio, video into dozens of high performing social posts. From podcasts to weaponars, Lately does it all, but it's more than just a chop job. Lately also creates newly written super engaging posts. To scrap an article you want to generate from, pop into the generator. And get it going. So how does it know what to slice up? Lately's neuroscience driven AI gets smart by analyzing your social media history and eds. It learns what resonates most with your audience, and compares it against industry best practices. It's not just slicing, it's creating. Lately builds a custom writing model crafted just for your brand voice and uses it to transform your content into engaging voice. Then it's time to schedule. With a few clicks, your content is ready to go. Print, repeat and keep those posts rolled. Bailey's not just AI powered, it's your marketing teams Seger weapon. Turn long form content into precise scroll stopping posts. Let's rock on with content that converts out. As you can see, this tool has a lot of features which you can certainly use out here. The pricing model is going to be such wherein if you're taking it on a yearly plan, that is going to be at $49 as a starter plan which they have. Beyond that, if you want, you can also go ahead and take up eventually later on. I hope this makes sense. You understand this platform now, how and what are the capacity and scope of work it can do for us with respect to social media marketing. Thank you so much guys for listening into this and I will see you in the next video. 95. What is Social Media automation and why is it important for your business: Hi, guys. Welcome to this session. So in this session, we'll talk about social media marketing and automation, which you can do with AGBT. So as you can understand, for any kind of business, social media marketing would be crucial because with that, you can create some brand presents, people get to know about your business, your products, and services. They can reach out to your website. They can ask for any questions about queries they may have, which we can resolve. So for any kind of business to flourish and grow, it is extremely important that we do a lot of social media presence as well, which we create through social media marketing. Now for this, you're required to choose certain platforms which will work for your business. You need to make sure how many times you're posting on the social media, and the other things which you will require is the content creation ideas. So all this will be a part of the social media strategy which you're going to build out out here. So for this, specifically, we are going to see in the coming videos how we are going to build this out with the help of ChatGPT. So the three things which you are primarily going to focus on is the first is we're going to choose a certain platform on which we are going to build out the content. Okay? So we need to go with one specific platform to start off with. It can be Facebook, Instagram, Twitter, LinkedIn, wherever you want you feel that your business is best suitable for, choose a specific platform first and start with that where we start creating content. That is one thing which we are going to do. The second is, then we'll decide the frequency, the frequency of the posts which we are going to do on this platform. Okay? Do we want to do our daily post or a weekly post, fortnightly post? Based on the kind of business we are trying to give to our clients, to our customers, we will decide the frequency of the post on the platform. And for all of this, we are going to make use of ChatGPT. I will show you all of this in the coming videos how you can do that. And the third thing would be the different types of content ideas, unlimited content ideas which we can generate with the help of ChatGPT, which can help us create our content. So we will generate ideas, and with that, we'll create social media posts. We can do content article content, content can be in form of articles, videos, post, podcasts. So there are various ways you can build out content for yourself, for your business. So in the coming videos, we'll see how we can follow this process to set up our social media marketing strategy for our business. I hope this makes sense. You understand how we are starting off with this particular section. Thank you so much, guys, for listening into this, and I will see you in the next video. 96. Overview of the Social Media automation strategy: Hi, guys. Welcome to this session. In this session, we'll talk about the social media automation strategy. So before we start looking at how we can do automation for social media, we need to build a particular strategy around what specifically do we want to automate. So we spoke about the case that in social media automation, there are different things which you can automate like posting new content, scheduing posts, republishing content, curating content. There are various things which you can do chatbard, automated responses, producing analytics reports, social media automation, and automation. All these are some features of the automation, which you can do in social media. But very important for us to understand is also that what exactly would you like to automate, which is going to reduce your time. Okay? So that we have to figure out. So for doing so, the first thing which we think about is which are the platforms where we are going to post. So let's say that's Facebook, Instagram, LinkedIn. Okay? And now, what things would you like to automate here? For example, one of the things which you can be automating is posting new content. In a normal situation, how that is going to work out is you have to manually go to each and every platform and you have to post the content on each of them individually. Now, that can be a tedious time consuming job. Now, this is something which we can automate. We can use an automation software wherein we just create the content on that software, and then the software will go ahead and post that content on multiple platforms in one go. That is what we are looking at here as social media automation. Another thing similarly can be scheduling post. Now, as you can understand, if you're doing it manually, then again, it's a very human thing which we have to do on a regular basis. We have to go ahead and post on social media platforms on a regular basis. Other than that, you can automate this whole activity by scheduling it. That also can be possible through these automation platforms where you can schedule your posts so that they go out on the specified time and date as designed by you. Another thing which we can do here is republishing the content. Now, a lot of times it happens that the content which we post on different social media platforms does not reach the significant amount of users. In such a case, what is suggested is to republish. We can again post that content maybe after months, a couple of days time. Now, this also can be automated by these platforms, which we're going to see in the coming videos, where it will republish your content over a period of time. So these are something which you need to sit down and think. These are just ideas which I'm throwing at you to think about. What are things would you like to automate in a social media marketing specifically, which takes most of your time. And then you can go ahead and automate these through the platforms we will see. I hope this makes sense. You understand the strategy behind social media automation specifically and how we should be using it to maximize the ROI out. Thank you so much guys for listening into this, and I will see you in the next video. 97. Tool for Social Media Automation: SocialBee: Hi, guys. Welcome to this session. So in this session, we'll start looking at different types of tools for social media automation. So one of the tools which you're going to see today is going to be social B. This is one tool which you can use for social media automation, which is basically around it will help you to create social media post and which you can put it on multiple platforms in one go. You can automate a lot of things. You can schedule your post. All of that becomes easier to do through this platform. So you can search for social B on Google, and this is the official website, which you will get to social B AI Power social media Management tool. So you can come here. It comes with a 14 days free trial as well. So you can sign up over here. Okay. So once you sign up, the first thing which you will have to do is you have to connect your social accounts. Okay? So, in my case, as you can see, I have connected over here, my Facebook page, my Instagram profile over here in the same manner, we'll have to connect our specific pages which we have created. Okay. Once that is done, then we can go ahead and create posts, which we can put up on multiple platforms. You can see over here, there are a lot of things which you can do. You can connect account. It's a service marketplace as well. So this tool would be really handy and useful for you to do a lot of content creation and posting in a much faster manner through this automation platform. So there are multiple similar social media management tools available in the market. You can try those out as well. But my personal experience with social B has been really great. So that's why I would recommend you to use this possibly. Okay. And with this, you can easily go ahead and create your post and put it up on different platforms very quickly. I hope this makes sense. Thank you so much, guys, for listening into this, and I will see you in the next video. 98. Social Media post schedule and automation: Hi, guys. Welcome to this session. So in this session, we'll see how we can go ahead and schedule our post, okay, on multiple platforms with the help of social B platform, which we saw in the previous video. So this is going to be a pretty simple straightforward process. So once you are on the platform here, you can see we have the option given over here where we can add post. Okay? So let's say we are planning to post certain things on multiple of our platforms. So you can come here and now it is going to go ahead and choose the particular platform. So you can see there are different platforms which I've added already, which I can select in this particular manner. I want to post on all of this. So now it is going to give me a preview of it over here. Okay, so I'm going to write a simple post Now, once I arrive there, you can see the preview. This is how it is going to come up on different platforms. You can also go ahead and add any photos or videos over here. You also have an option to integrate Canva over here, all those options which you will see, which you can use for customizing, you can use Ematicon and other stuff as well to make your content look much more appealing. Let's add a photo over here. You can see it is connecting it to Canva over here as we can see that option is also here. And here you will get some images as well or Jiffy you want to add. Let's say now you can select any of it, and now you can see this is how it is going to look like on different platforms, how it is going to look like. Okay, so you have added the image over here. This can be one way. You can create your post on multiple platforms, and then you can go on posting. Let's say you want to try with different variations, so you can add a variation as well. So what is going to happen is this is one variation which we have created, and we are changing it as well. So let's say we want to change the image and use something else as well. Okay. Now we have added another one over here. Um, so in this manner, you can select. Okay, so now we have selected this one. So now you can see the are two variations which we have selected over here for different platforms. Okay. And now we can go ahead and post them as well. Okay? So we can do that. You can also customize for each profile. Let's say you want to use a different language. You don't want to use the same language on different platforms, so you want to customize that, you can do that also. Okay? So let's say you want to change something specifically on Instagram, then you can do that as well. So a lot of customizations are possible, ideally speaking with this particular option over here. So this is how it is going to be wherein you can build out a post, customize the whole post, create your own post, and which you can publish it on different platforms from this section of the platform. I hope this makes sense. In the coming video, we will see how you can schedule it as well. So here as well, you see you have the option of posting the time. Okay you add a posting time, so you want to post it today itself, you want to do it in the future date, all that will also be possible. You can also set a time when on a particular date you want to post. So that also you can do out here. I hope this makes sense. You're able to understand how to use this platform for content posting on different platforms which we have. Thank you so much, guys, for listening into this, and I will see you in the next video. 99. Social media reposting automation: Hi, guys. Welcome to this session. So in this session, we'll see how we can do social media re posting as well and set it up as an automation so that it can work on its own through the social platform. So let's go there. So what we saw in the previous video was we had done a post over there. Now, once you do a post, like we saw over here, we're creating a post, you have an option wherein you can put it on draft as well. So sometimes it can be a case that you have a team which is working for you and you have told your team to build some post, but not to publish them before you check on them. So they can come here, they can create the post, and then they can keep it in draft. And now you as the owner of the business, can go ahead and check the content first and do an approval of the content, and then you post them. So if you come to the content section, you have the last option which is content approval, where you can see the whole post. You can see the post. Okay? And if you want to make changes, you can do that. All that will be possible, and then you can approve it. You can share now, you can approve it, you can edit it. So this can be one way of content approvals which you can do when you are building multiple posts on different platforms. Second part is of reposting, which you can do over here. So for which again, when you start creating a post, let's say we are doing a repost. Let's say this is the repost content, for which you are creating it. Okay, so now here you are scheduling it. Let's say we scheduled it for 20th. Okay. And now you have to before you go out and do a reposting, you have to also do a segmentation, which is a case of categories which you have to create. Okay? So you have to create a category of content which you are trying to post on multiple platforms. Okay? So categorization is basically segmentation of different types of content. There can be a content which is specifically for your, let's say, online courses business. There is a certain type of content which you're doing for consulting business. There can be a certain type of content which is specifically for an ecommerce store. So what we do here is we can create a category over here, let's say we're putting it in this particular manner, okay? So now this is my poses creation category in which this post will specifically go. Okay? So what I'm going to do is I'm going to create the post now. This is a repost content for horses creation. So now I've created the post. Okay, I'll build out the post, customize it. Then I will schedule it as well. Let's say 20th is when I want to schedule it. And now I choose the category from here. So the category is going to be courses creation which we had done. Okay. I can also decide where to put the post in the queue. So a queue is basically a list of posts which are already in the queue to be published on the platform. So there can be a scenario that on a monthly basis, you are posting. There are 30 posts which goes out. So one post a Okay, so you have a queue of 30 post. Now, where do you want to place this particular new post which we have created? So either you can add it to the top of the queue or bottom of the queue. You can do that. Let's say you're doing a bottom of the queue, and then you can switch on the requeue after posting option. So requeue is basically where the tool, the platform is going to put once the post has happened, it will put the post back into the queue for again posting. Okay. So it will start posting it later on as well, so it goes on. It continues like that, like a cycle. I will come back to the queue and again, it will get reposted. Okay? Now, this you can do for various I can have expiry date as well. You can expire it after it has published for X number of times. Let's say you want it to expire after it has posted 50 times. So you can do that. That is one option. Okay? Uh the other option is if you have a specific date in mind that you want to let this post go on the platform till a certain date. So you can do that as well. Let's say we want to do this till the end of the year. So now we can give a last date as well. So this is how we can do a reposted content. Now, the good part about this is this is all one time affair where you have to set it up for once, and this will work in automation. Okay? So the post will now continuously go and getting reposted on a regular basis as per the scheduling you have done over here. Okay? Till the time it is going to be there. So after 31st December, this post will expire from the queue and it will not be posted any further. I hope this makes sense. You understand the complete process now of social media reposting, which you can do. It is a great way to repurpose your content, okay, and keep reminding people about your business, your services, and that can help you generate more traffic to your website. So usually what happens is in a social media platforms, once we post, let's say we have like 1,000, 2000 followers on Facebook page, okay? When we post on it, it does not reach out to all the followers in one go. Okay, so that is why reposting of content is helpful. With reposting, your reach of people increases over a period of time. Thank you so much, guys, for listening into this, and I will see you in the next video. 100. Setting up your social media automation schedule: Hi, guys. Welcome to this session. So in this session, we'll see a simple process of how you can schedule your social media post as well for automation. So in the last video we saw, we could create the post. We can go ahead and repurpose it as well. Reposting is done. But when exactly will they be posted? So that is what we are trying to cover in this video. So let's have a look at this, how easily you can do this. So once you're on the social B platform, we can go on the left panel, far left, we have schedule setup. This is where you go and you can see the calendar over here, separated these earlier in the past. So you can choose the time frame when you want to do this. Let's say we want to do it on a Tuesday at 10:00 A.M. So you can select that empty blank space. Now you can select where all you want to post, so you can select, let's say, all of them. And now you choose the category. I'm saying courses creation from the previous video. I want to post it on Tuesday and on Friday, let's say this is going to be at 2:00 P.M. Specifically, I create that, and I can create and schedule it. So now you can see, it has been created over here for 2:00 P.M. Specifically, we are doing it on Tuesday and Friday where we can post, we can do the courses creation. So this is how you can schedule your posts on a regular basis. So now automatically, this will be happening on Tuesday and Friday again and again. You will not have to go ahead and schedule it manually yourself. I hope this makes sense. You understand now how scheduling a post is also possible. Thank you so much, guys, for listening into this, and I will see you in the next video. M 101. ChatGPT Sneak Peek - See the Power of AI for Text Generation: Hi, guys. Welcome to this session. In this session, we just want to do a quick sneak peek into ChatGPT tool. Let's try to understand what is the potential of this particular tool, okay? So for this, you can go to the OpenAI website where you can access it. This is the website, the company behind ChatGPT who have built out the tool. So you can come to this where you can come to products where you can go ahead and go to ChatGPT Login. So where you can login and open an account with them, or if you have the account, you can directly access them and reach this page. So this is the home page of ChatGPT where you can start using it specifically. This is the chat column where all the previous chats will show up out here. If you don't want to see it, then you can just expand it in this particular manner and you can use it. So the tool is basically going to be where we can provide a prompt to the tool. And with the help of that prompt, the tool will analyze your prompt and give you the output, the results of it. So there are different versions of it right now, which is available. These are the ones which we can use, which is the latest version is GPT four oh, which you can see here, okay, which is very useful and very fast with respect to complex tasks which we are giving it. The other ones, the daily usage task can be done through four oh Mini, and there is the legacy model as well of GPT four. Now, there are multiple options which you get if you see the settings of the tool as well. So there are certain settings which you can set up over here, the general settings, how you want to look at the theme of it, the look and feel the theme of the particular tool can also be changed in this particular manner if you want to do that. Okay. Apart from this, certain personalizations which you want to do, you can do it as well out here. Now, the tool works in a very simple fashion wherein we can giving these prompts. So just to show you some example of what we can do, let's say, I have given a particular prompt, which is of planning an itinerary to visit Kashmir in India. So it's going to quickly give me all the particular day wise itinerary where how I can arrive to this place, what places I can check out, all those things, it will quickly give me. Now, based on this, let's say I want to see some images of the places to visit in Kashmir, so that also it can provide in this particular manner, which I can get an idea of that this is what I would be able to see in Kashmir. Also, what we can understand is, let's say, I want to know about different types of eating options which I will get. So that also it can give you the information here. If I want to see an image of any of the food, I can see that as well very quickly. And then if I am looking for any kind of fun activities which I want to do in Kashmir, then I can see some examples with images in this manner. So very quickly, I have a clear idea, more information about what all options do I have before I visit any particular city. And then finally, I'm also looking at the cost, the spend expenditure of visiting the place, so it can give me a rough idea of the flights, accommodation, transportation costs, meals, activities and sightseeing cost, all these estimated. So total estimated cost also I can get on for seven days trip or the number of days I mentioned. So this is a very valuable information which I can get now very quickly. Otherwise, what I would have to do is I have to do a lot of research on different search engines. To get this information, which can take up a lot of time. This is much more organized information, which I can quickly get right here. Another way which can be used for hat RPT is in my business where it is prose creation, I can give it a prompt like I want to know which I am a course creator on ii and I am looking for people who would be willing to which are the top performing courses which I can look at, which is of high demand right now, and people are willing to take those courses. So it can give me some prompts around that as well. So this way, there can be endless different opportunities or ways of getting information from this tool and different types of prompts which we can give, which can be useful for us, and it will give us organized information based on that. So I hope you are able to understand the potential of this tool, what all things it can do for us and give us solutions for various things which we are looking for right now. So in the coming videos, we will also see in depth ideas of different scenarios, situations where we can use this particular tool to get organized information, which can be of a lot of value. Thank you so much, guys, for listening into this, and I will see you in the next video. 102. Midjourney Sneak Peek - See the Power of AI for Art Generation: Hi, guys. Welcome to this session. In this session, we wanted to do a quick sneak peek into Midjourney AI tool. So let's have a look at this. This is another AI tool which you will get. You can go to and you can search for Midjourney, which can bring you to their website. Now, this is an image generator AI tool, which we can use, which is very effective and very strong. So here you can see these are the kind of images which are generated through AI. So you can give specific prompts, which can produce this kind of an image which we can then use. So there are different ways of providing the prompt over here as well. So to show you just some examples of the prompts I've done over here. So you can do the prompt. Over here, you can create, you can just do a particular prompt. So I did a prom which is kids playing in the snow in Kashmir. So now you can see this kind of images gets created automatically. Okay. There are different versions of it, as well, so you can go ahead and change the version as well. And if you want to see different versions of it, that is also possible. So you will be able to use it from this particular tool. Also, the Midjourney AI tool is built on Discord, so you can do image generation from Discord as well. So if you go to the Discord tool as well, and you go to your Midjourney bot, here as well, you can give different types of particular options, prompts you can give, and it will generate those kind of specific kind of output. So let's say we are doing another prompt over here, So providing a prompt over here, we just have to write Imagine, and then we can give the prompt. Let's say in this particular manner. And now the bot will try to generate that particularly, and you can make changes to it as well. It will give you four versions of it, and now you can choose the version which you really liked. And then possibly you can go ahead and make changes to it as well. So now you can see it is creating those versions here. Right now, we have 46% done. And now they've created those images. So let's say, out of these images, we like this one particularly, which we really like. So we want to upgrade that. Let's say So you can upscale it as well. There are various ways to go ahead and upscale the whole thing. So you will be able to make improvements to the image which you really like, and then possibly you can go ahead and download it as well and make use of it. So this way, we can build out different types of images by giving different prompts as you can see here, and the tool will give you different outputs based on that. Okay. This is another going to be an AI tool which can be really useful, which we can make use of for image generation. In the coming videos, we'll see these tools as well, and we'll have a look at how to use them in detail in different scenarios. Thank you so much, guys, for listening into this session, and I will see you in the next video. 103. 15 Minute ChatGPT Crash Course with ChatGPT 4o Upgrade & Features: Hi, guys. Welcome to this session. In this session, we'll see a little in detail what are the potential things which you can do with ChatGPT. So let's have a look at this. So the first is, which we saw in the previous videos as well that we can ask for any kind of information which we would like to know. So let's have a look at this once again. So once you're on the ChatGPT particular tool, you can ask for any kind of textual information out here, and it will be able to provide that information. Okay? So let's have a look at this. A so now based on the query, it is going to give me all the information which is needed so we can see that they give you specific information which I can now implement. So this is one information which you can get in this particular manner. Now, it also on the interface, there are a couple of things which you will see. So right now, what I'm using is ChatGPT 4o. They have other versions as well over here. Okay? So there is also an option for temporary chats. If you switch this on, then the previous chats will not be visible anymore. Okay, I will not create a history of it. If you keep it switched off, then you will have a history of other previous chats as well, which you can access later. So this way, you can find the information which comes out. Now, you can go ahead and ask it to read it out as well. So if you want to do that, you can do that as well. Or else if you want to copy this content and use it in somewhere, so you can simply copy from here. If you want it to regenerate, you are not so happy with the response. You want to ask it to do it once again, then you can do that, as well. Or else you can give it a feedback as well that possibly the response is not that great. This part specifically shows which version we are using at this moment. You can change the version also from here to get a different response. So this way, we can find out all the information which we are getting, which we like to know from ChatGPT. Another thing which you can do here is you can add files. You can add some files over here with the help of this icon, and you can ask questions. I can analyze those files. Okay? So let's have a look at this. So in this one, specifically, what I'm doing is I'm uploading my image and asking that, what is this image specifically. So it can give me some clear information about that. So chatbot has this capability where it can look at the image and understand what is the image all about and give you information around that. Also, you can use it in different manner wherein, let's say, I want to find out about certain image, some information, so I can upload images that way as well. So now, when I give this information, it will understand try provide information, and it can tell me what kind of an image it is and information around that. So this way, also, it can read into files and images and understand it and give necessary information related to it. The other thing which you can also do is you can also generate new images, AI images. If you want to, you can do that as well if you require So in this manner, you can give some kind of illustrations which you want to see, and it can generate the image generators can work on this and provide you certain images like that. So you can see in this manner, we can get the information. So this is also a possibility which we have. Apart from this, you can also provide websites. You can provide a website article. Let's say you've written a particular blog and you want to summarize it, you want to make it better. Possibly it's an old blog which you had written, and now you want to update it to the latest version. So you can provide the article over here as well and ask the ChatGPT to summarize it. Um, So what it's going to do is it is going to look at the article, understand the content of the article, and try to rephrase it specifically and go ahead and summarize it for us so that we can understand more better how it is going to work. So these are some of the possibilities which you have. Apart from that, what is also happening is ChatGPT has also a mobile app which they have provided with, which you can use now with all the same capabilities, and also it has voice chat in it. So you can talk to ChatGPT through the voice chat and give your commands or prompts, and it can give you results based on that. Okay. You can use it in different manner, like Imagine you can take a picture with your phone of food recipe which you're trying to make, and you give that image to ChatGPT, and you can ask ChatGPT to walk you through that make you explain how to make that particular recipe. So this way as well, you can make use of this particular tool. So you can see here it has now summarized the article and given it to us. Other things which is available on the tool right now are some other GPTs created by people based on this. So there are various GPTs are created for various reasons which are developed, and now you can use them as well for different reasons. So some of them they're segmented in this manner, particularly, so writing related GPTs which you can use. Okay, write for me. So this can help you write for you for specific content creations you want to do, you can use this as well. Or let's say productivity specific ChatGPT, which you want to use, image generator, which you can make use over here. Research and analysis. Let's say scholar, as we know, scholar is another tool which we use for finding out educational information. So based on that, there is a particular GPT created. Like this, there are various other GPTs are also created in the community which you can make use of. You can see education specific math using tool which we can use out here. So a lot of these have been built out now, which can be used as well as a GPT, which we can use for generating informational content. I hope this makes sense. You understand now how this tool can be useful and the possibilities of it. You can now start thinking about what all things can you ask Char GPT to provide you information about. Every daily work which you are doing at office, at college, possibly where you are working on it, you can get some information related to that, and you can get information around which can be a structured step by step information provided to you, which you can start thinking of experimenting with ChatGPT. I hope this makes sense. You understand now the potential of this tool. In the coming videos, we are going to look at different types of situations and circumstances where we can use TragiPt in a far more effective manner. Thank you so much guys, for listening into this, and I will see you in the next video. 104. Prompt Engineering 101 - How to Get Better Responses From ChatGPT: Hi, guys. Welcome to this session. In this session, we'll talk about prompt Engineering or how do we write prompts on ChatGPT? So there can be different scenarios. The first is identify the purpose, give ChatGPT a role, possibly, okay, specifying the audience, which we can look at as well, provide context, give length parameters, ask for specifics, and adjusting the tone. So let's have a look at this. The first is identify the purpose. So which is where what we are trying to do is in the prompts, we want to give a clear purpose of what kind of information we want from ChatGPT. Like, for example, compose an email to our customers that informs them of a new product launch and encourages them to make a purchase. Or maybe draft a policy memo that instructs our employees on new safety guidelines in the workspace. So here you can see it gives a clear purpose, write an article that teaches how to use a particular product. So we are specifying what is the purpose behind giving this specific message particularly. The other one can be, give ChatGPT a role. You can give ChatGPT a specific role that assume you are a writing assistant or maybe you are a customer care representative or you are a teacher. So in such a case, how will you teach your students who are not listening to you? So in this particular one, you are giving a specific role to ChatGPT and then let it respond back, pretending to be working in that field, in that role, and it will give you responses based on that. Okay. Another way of looking at another prompts can be specify the audience. So you are telling ChatGPT that you're writing to a business audience or you're writing to an elementary school students. Maybe you're writing on a specific social media followers or you're writing to beginners or experienced users or maybe general audience. So you're specifying the kind of audience to whom you're writing so that ChatGPT can customize its messaging according to that. The other kind of prompts which you can use is providing context. So here we are going a little bit more detail wherein we are providing some context in terms of previously generated ideas, outlines, content and asking ChatGPT to provide new information based on that. Okay? We can provide ChatGPT with some keywords, some key phrases to use and provide information accordingly. We can provide it with some audio or video scripts which can give information, some context about the information, and based on that, it can give us the response. Or we can give examples of our existing website content. Ask it to provide information according to it. So we're providing some context beforehand, based on which we are expecting a response from ChatGPT. Another prompt, which can be very widely used is providing length parameters. Maybe we can ask them to write a particular essay on a particular topic that is up to 500 words or maybe writing a particular video script for them. Maybe we want to write a specific post on different social media platforms like Twitter or Instagram. So we giving some clear length parameters as prompts to ChatGPT and expecting them to provide a response based. And then there can be some specifics as well, which we can ask for. We want ChatGPT to provide the response which contains a call to action. Maybe the response should contain Imoges throughout the page. It can include a list of things rather than giving us a subjective response. I want things to be put into points, specifically simple crisp points. I can ask for specific pointers which can be asked for, and I want the response in that particular format. Maybe I want them to use or include particular keywords in their response when they're providing it to me. And then maybe I can ask them to use my website's domain so that they can use my website's domain in the response they're providing wherever possible, they're adding my website's domain. So these are some specific information which you can provide. Other than this, we can also ask Tragipt to provide responses in a certain tone. It can be formal, informal being professional or assertive. It can be responses can be casual or down toward or exciting. It can be encouraging or positive or negative, or we can also ask to provide be funny and quirky or we can ask to give a joke, as well. So all these can be the possibilities of tones, which you can provide as a prompt to the tragipty and it can give us responses according. So you can see there are so many different types of prompts which you can use on this tool and you can expect different types of results. Now, this is just the beginning of it. You can imagine. If we go in these directions, there can be a lot many other variations which we can come up with, and we can provide those as prompts to ChatGPT, and it can give us response accordingly. I hope this makes sense. I hope you're getting the understanding of the reach of this tool and how it can be utilized. In the coming videos, we'll see them in practice as well in different scenarios, how you can make use of it. Thank you. Thank you so much guys for today's session. I'll see you in the next video. M. 105. Google Gemini Crash Course & Comparison to ChatGPT: Hi, guys. Welcome to this session. In this session, we wanted to do work sneak peek into understanding the Google Gemini AI tool, and also doing a quick comparison of it with ChatGPT. So let's have a look at this. So as you know, that Google has also built out their own AI tool, which is Gemini, you can search for it on Google and you can go to their website to open an account with them. So you can have a free version of it, as well as you can see here or you can also take the paid version, which is Gemini advanced. So here, it looks very similar to ChatGPT. You can enter the prompt over here, and you can also upload any images, and you can listen. Microphone is also available out here which you can make use of. So here we can put the prompt. So let's see how the responses comes out in this case. In this manner, we can give the information. So now it is going to give us all the information about it. The good thing about it, the formatting is really nice where you can highlight the important information in this manner, and we can read through it very seamlessly. So that's a really good, nice thing about it. Along with that, they also provide an attached related content article which you can read through as well, which justifies with authenticates the content provided by the AI to. Furthermore, let's expand this further. Uh, So now we can give an outline also of an article. Let's say we want to write an article so we can get some outline around it, it gives you some subheadings, as well. So information given in this particular manner, golden era, heroes, modern era, masters, and so on and so forth. So we can get that information as well out here. You can furthermore, use this information and we can convert this into an article as well. A So now we are asking to write the article. So here it is producing the article based on the outline provided above. So this way, we can get the information. So the information is pretty straightforward, simple. We can understand the language is really nice. You can see O legacy is a tale woven with gold, a saga of unparallel dominance that once defined the sport on global stage. So the language is very upmarket and very advanced and professional which we get to see through the Google Gemini AI two. Let's try to compare the same prompts with ChatGPT now, and let's see what kind of responses we get there. So we're going to use the same proms. So we're asking the same prom, so it is going to give us the information, we can see it's using the similar kind of information, which is obviously the same person which we have seen out here as well, which it is giving us right now. Let's see the other prompts also. So now it's giving us an outline for an article over here, similarly, the introduction Dancheno Bulwsing it's now picking up the specific players and their specific specialities and their history that is being shared out here, which is pretty good. Very specific information. Whereas if you look at ChatGPT, it is going a little bit more generic information about the evolution of hockey, Indian hockey in the last years, in the decades. So this is more precise information which we get out here. Let's look at the article as well. So now, a So now we're asking to provide an article as well, so it is giving us that information. So good thing is, it's again, creating a structure in the article, like an introduction, then talking about each of the particular important players in this particular manner, we get to see. Whereas in case of the Google Gemini, it gives an overall information about the whole era and the topic which we're covering out here. Here, the article is more structured in terms of under picking up on each of the special players and talking about them. So overall, if you see, the experience with both of them is decent. Personally speaking, I find ChatGPT much more specific to the point Chris and giving us more accurate information in terms of the particular information which we are looking for comparatively. I hope this makes sense. You understand now how both of these tools are going to work out for us. In the coming videos, we will have particular section where we are going to dedicate them only to looking at how ChatGPT works in different scenarios. Then we'll jump into Google Gemini scenarios as well where we'll see how that tool can be used. Thank you so much guys for listening into this and I will see you in the next video. 106. Better Than Google Research with ChatGPT: Hi, guys. Welcome to this session. In this session, we just wanted to see how better ChatGPT would be than Google for any kind of research you want to do. So let's take a simple example of how this would be happening. Let's assume that I have to go for a business tour to a particular place, and I'm going to be there in that particular city for, say, three to four days. And what I'm thinking of doing is I'm thinking that I might visit some places as well along with my business tour, which I want to do. So regarding that, I want to research on places to visit and maybe some information which I need regarding it. So let's have a look at this. So I'm going to start the prompt over here. So let's say I'm traveling from Delhi to Agra. So now, ChatGPT will give me some options of how I can travel different modes of transportation, which is the options which you're giving you. It is also telling me the train names which I can consider possibly car options, bus air options, which I can get over here as well. So I can consider from this. Now, let's say in Algra specifically, I'm looking to visit Taj Mahal, okay? So for which I want to get some information around how are the two options? Okay, what pricing will be involved in this. So I want to know about that. M So now it can give me some options around that, so the pricing of it, okay, which I can see over here. So I can understand now what can be the costing required. Okay, where can I visit it? How I can visit that place, best time to visit. Okay, all that information I can get over here. So this way, I'm able to plan out my travel in a much more organized manner. Along with this, let's say I also want to get some information. I want to build out an itinerary around all of this. So I want to give this information to Chad repeated that I'm traveling to Agra for four days and Now in this in this prompt, I am not telling proactively that it needs to include Taj Mel in the itinerary. Okay? So I'm just saying that I just want an itinerary for four days. So let's see what it gives as an option over there. So it picks up the particular Taj Mil option as well over here in day two, and it gives me in that itinerary as well, which I can consider over here and then possibly go ahead with this itinerary. So in this manner, I can plan out and I can research around any particular activity which I want to do, and then I can use ChatGPT to get some organized information. So this way, if you look at it, the same thing if you would have done on Google specifically, it might not have been that effective. I hope this makes sense. You understand. So the research works becomes pretty much easier and organized and good quality information which you're able to generate through ChatGPT. Thank you so much, guys, for listening into this. I will see you in the next video. 107. Intro to Copywriting and Content Creation: Hi, guys. Welcome to this section of copywriting and content creation. So in this section, we're going to learn about different types of content creation and copywriting which you can do for your professional and personal usage. We'll also go through another section where we'll see different types of third party tools which can also use, and we'll deep dive into that as well. In that section, we'll see how we can connect and use these different types of AI tools to create another level of productivity in a fraction of time. In this particular section which we are going to go through now, we recommend you to go through from start to finish to gain the most benefit out of it and understand specific types of content creation which you can do with the help of ChatGPT and which benefits your business professionally and personally. 108. Articles and Blogs: Hi, guys. Welcome to this session. In this session, we want to see how we can make use of ChatGPT for writing any type of articles or blogs which you may need. This can be endless topics around the world, whatever you feel like you can write articles and blogs about with the help of this tool. Even a topic which you have no idea about, you can take help of ChatGPT to write articles and blogs content about the same topic. Let's see some examples of how this is going to turn out to be a lot of customization as well you can do in these articles. You can set the tone of the article. You can ask ATGBT to add certain things in the article blogs. All that is possible out here. Let's see some examples to understand how this will really work out. Let's say I'm giving a prompt right now to ChatGPT to write an article which is going to be on the future of predictions in the field of AI. Let's say I have no clue how it is going to be in the next ten years, how AI will transform. I'm just asking ChatGPT itself to predict how it is going to be for the next ten years. Now, we can see ChatGPT can give us a particular article, a full article 0N the same topic. AI will become Universal tool for automation, AI will revize healthcare, major advances, challenges. AI will become more autonomous and site learning. You can see a lot of things will come into picture out here in this particular manner. So now we have this in place. Let's say we want to also write another blog, we can ask ChatGPT to write a blog. We're asking ChatGPT to write a blog about let's say the evolution of AI for fifth grader kids. Now we want the language, the tone has to be simple enough or it becomes easier for fifth grader kids to understand. We're also asking ChatGPT to add humor, jokes, Imoges wherever possible. Now you can see it is writing the whole blog for us. Hey, there, you young explorers, today we are going to make a fun journey through time to discover how artificial went from being a simple idea to a smart, super smart problem solving wizard. Long, long ago, there were no fancy robots or talking computers. But some very smart people like a guy named Alan Turing, began asking can machines talk. You can see it has started taking all of those things into consideration because it's meant for fifth grader kids. The language has been toned down in that particular manner. It has added the emojis, the jokes as well are added in that particular manner. So this is how you can build out content, you can write content, which can be around articles. You can ask for essays, um, blogs, which we just saw right now, any format of content which you want to build, you can use TajiPt to create that for you and it will be able to do so you can give the specifics you want and it will incorporate all of that in the content itself. I hope this makes sense. Thank you so much guys for listening to this, and I will see you in the next video. 109. Write and Rephrase: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of ChatGPT for writing any kind of essays on any particular topic. You can also go ahead and modify the content of the essay. You can ask ChatGPT to rewrite certain sections. You can add certain parts. You can ask it to expand on certain parts of the essay and multiple different types of amendments, changes which you can do to the content. Let's see this in practice how you can do that. The topic, we are just going to give the initial original topic Let's say we're asking ChatGPT to write an essay at the comprehension level of a college student on the various ways to build a healthy physic. We're also asking ChatGPT to use all the technical terms which supports this particular topic. It's going to start writing the whole topic for us out here. As you can see, nutrition, strength training, cardiovascular exercises, recovery and mental health. All that has been written down. Now, let's say we are unable to understand and we want to get more information around let's say HIIT. We can ask ChatGPT to expand further on this particular topic. What ChatGPT will do is we'll emphasize more on this particular topic and expand further so that we get more detailed information about it over here. So now we're getting information specific to HIIT, the topic which we talked about. Now, let's say we are asking ChatGPT to give us we want to post this particular article 0R an essay online. Now what we require is for the original essay. We need them to list down the top ten SEO keywords. So that we can have the SEO keywords in place, we can use them in the original article. Now, they're going to use the SEO keywords which we had picked up from here and use them back into the original article so that you can see they are being highlighted now over here. The whole article has been rewritten by ChatGPT using those SEO keywords, specifically speaking. We can also ask, let's say the conclusion part of it, we wanted to make it a little bit more exciting and maybe add a call to action to it. They're going to rewrite the conclusion part of it? And finally, we can get the whole article out in this particular manner. You can see now we have come up with the whole article, the essay which we wanted, and the changes which we did over here as well. Those are also incorporated. Specifically, SEO keywords are added. The conclusion part we rewrote, all that has been taken into consideration as well, and now we have the full essay in front of us. This is a lot of iterations have gone through which you can do over here. You can expand further. If you want, let's say, the other way around as well, you can use it where if the article 0R the essay turns out to be really wordy, you can ask Stip to make it crisp, shorter, all those things can also possibly be done as well. I hope this makes sense. You understand the feature of writing and rewriting paraphrasing, which you can do here with Chantipet. 110. Create an Ad for a Product: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of ChatGPT to come up with the ad copy for a product which we are trying to sell. The first thing which we're going to do is we're going to use ChatGPT to generate an ad copy for a Facebook ad for a product which we're trying to sell. Once we have the ad copy created as per our requirement, then we're going to get a image generated for that product with the help of Midjourney. And once we have that, then we are going to use Canva to edit the image as well as per our requirement. Let's see how we can do this. So we can start off with the first stage, which is the At Poppy generation. You're going to give this specific prompt to the tool, which is going to be to write a Facebook Ads Popy in 100 words to sell reusable yoga mats. Now, my target audience is environmentally conscious and outdoor people. Please include the title add a call to action to sign up for a newsletter and be more persuasive. So keeping all this in mind, it is going to write down the Facebook ad for us, which looks pretty interesting given the call to action as well, sign up today. It has used Imoges as well, given a title to the product as well. So this looks really good. Okay? So we have the ad copy now with us. What we require next is the image of the particular tool, of the particular product which we want to sell. So let's look at that. So let's say so we'll go to Midjourney, we'll cover a Midjourney section as well later on in the course. We'll go in depth into it. For now, we're just going to see the platform to generate an image for this product. So here now, we're going to give a particular command which is going to be in this particular manner. We want a specific image of a product a reusable yoga mat product photo shoot or a reusable yoga mat, professional lighting, photo realistic one which we are looking for. Is going to come up with four versions. You can choose out of the four versions which looks best for you. And then once you have that, you can download it and then use it further. So you can see it started generating those four versions for us. Once you have the four versions in place, you can enlarge them, have a look at them closely and then decide which one you want to go ahead with. You also have options for upscaling it, getting more versions of it. All that becomes possible. Here we have. Let's look at it. You can see this is how they have come up with it. Let's say we are looking for the purple one which we want to go ahead with, which is going to be second image, so we're going to upscale the second one. Now we have the image in place. This is Yoga mat, which we're talking about, so we can open it in browser, and we can save the image. Now the image has been downloaded as well. We can now go back and we can go to our Canva. In Canva, we are going to upload the file. You can see this is how we have got the image now. Once the image is in place, now we can make changes to it. We can remove the background as well. If you want to all that becomes possible. You can use other features of it as well to make it a little bit more better. S in this particular manner. You can edit the whole thing, and then you can finally come up with the version which you would really like to use, and then possibly you can go ahead and use that image in the ad. This is going to be the complete process of coming up with ad for any product which you want to sell with the help of ChatGPT, Midjourney, and Canva, where you can create the ad copy, you can get the image of the product created. You can then make changes to the ad and build out a complete digital ad for yourself or the product which you're trying to sell into the market for your target audience. Hope this makes sense. You understand the complete process of using three different platforms to quickly come up with a ad copy for your business. Thank you so much guys for listening to this and I will see you in the next video. 111. Scripts for Social Media Videos: Hi, guys. Welcome to this session. So in this session, we'll see how we can make use of ChatGPT to come up with different types of scripts which we can use for our social media videos. Let's see some scenarios here. Let's say the first one which we want is for a YouTube blogger video script, which we want to generate with the help of ChatGPT. So we're giving it a prompt, which is writing a 200 words script, specifically for a YouTube blogger teaching viewers about healthy eating. So now you can see the script is getting generated over here. We can make modifications to it. We can add more specific things to it, maybe if we need so. Okay, we can do all of that. So let's say we want to expand this further, and we're asking it to make it a 400 words video script, and change the tone to be more upbeat and engaging. So now it is going to modify the same script, as you can see. Hey, hey, hey. What's up, guys? Welcome to the channel. If you are new here, I'm so proud to have you join us. You can see that tonality has changed and now it is a little bit more wordy, so around 400 words is what we are looking at at this moment. Similarly, another scenario can be that, let's say for the YouTube video which we are planning to create in the description part of it, I want to give bullet points regarding it as well. Uh for that purpose as well, I can make use of ChatGPT where I can ask you to give me a bullet points, recap of the whole script. This is something which I can use in my YouTube description, the video description which we will put up. So this way, you can get a video script also created for a video content on YouTube. Another scenario can be, let's say, I want to create a 2 minutes script for a video skit, which we are planning to create for a product about eating a burger. Now this is going to be a two minute script, which we want for a video skit, specifically. It's going to give me the script over here, eating a burger, scene one, scene two realization all of that is being created with the characters names over here as well. This is a two minute script which we have got. We can make modifications to it. If you want to change the name of the character, you can do that. All those things can be done by giving specific proms around that. The other scenario which we can use here is, let's say we want to create a TikTok videos and for which you need some scripts. So it's three different 15 seconds TikTok video scripts which you want to generate. Now this is for my reusable yoga mats. We had talked about it in the previous videos. So for that, we are going to create some 15 seconds TikTok video script. These are the script one, eco friendly, stylish and durable. Looking for a yoga mat that's as strong as your practice. Say hello to our reusable yoga mat, eco friendly, stylish and built to last. First one, second one, and the third one. You can see now it is going to be endless opportunities you will get with AGBT where you can create different kinds of script for different platforms, social media platforms, which you can use these scripts for and then build your video content around them. I hope this makes sense. You understand how we can make use of this. Thank you so much guys for listening to this and I will see you in the next video. 112. Product Specific Content: Hi, guys. Welcome to this session. So in this session, we'll see how we can make use of ChatGPT for, let's say, creating a product specific content. So there are specific things which you can do out here. So let's start with the first prompt where let's say we want to create a specific coffee mug, which is we're going to sell, which has a cool Avengers logo on it for the millennials. We want ChatGPT to write a detailed description of the product and put a list of SEO Keywords and bullet points list at the end. So we will have the product description over here. Then the key features, SEO keywords, all of that comes into picture. Now that we have this in place, let's say, the second one which you want to do is I want to promote this product on YouTube specifically, and along with that, I want to come up with three ideas which I can use to create the video content for YouTube, we want to use a particular storytelling style of George Lucas as well, let's say, and we're asking CTA to keep this in mind to come up with three different video ideas which we can use on YouTube. Now it's giving us the three ideas, the rise of the Avengers Mug. A hero's journey, the battle of the perfect coffee mug, a day in the life of a superhero powered by the Avengers mug. You can see it has given us the three different ideas as well. Now what we can do is possibly we can go ahead and ask it to create the script. Now that the ideas are in, we can get a 62nd script created for the first idea. Now, it will create the script as well for us. You can see we are getting the script also generated over here, which we can make use of in the YouTube video which we are planning to create. This is how we can make use of ChatGPT for coming up with product specific content, which we can create. If you want to use some stock images, also royalty free, then you can make use of this platform as well, which is artgrad dot, where you can get these images also, which you can incorporate in your content in your product as well, and you can use that for your marketing purposes. I hope this makes sense. You understand how we are able to create customized content as well with the help of Cha GI. 113. Video Description, Title, and Tag: Hi, welcome to this session. In this session, we'll see how we can also generate video description title, tags as well for our YouTube video content creation with the help of ChatGPT. So here, let's say we are taking a prompt right now, which is going to be, I just want to create a video on intermittent fasting and I want it to write 100 word description. So once we have this in place, it will start creating the hundred word description for it as well, the video for intermittent fasting. Now what we also require would be, let's say 20 eye catching YouTube video titles related to Intermitten fast. This we are going to use as well for a video title. Now we have come up with 20 different eye catching YouTube video titles which are up here. Then the third thing which you can also do is you want the SEO optimized video tags because this will really help to rank your YouTube video higher on the rankings in YouTube algorithm. Now you have the 20 SEO optimized video tags as well, which you can use for this particular purpose. You can see so easily and effectively, you are able to generate these particular descriptions, titles, and tags for your video content process as well with the help of CTA. 114. SEO and Keywords: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of ChatGPT for SEO and keyword research purposes as well. As we know for SEO and keyword research, there are multiple tools available in the market, which you can do and a lot of different types of strategies can be built out and tools can be used to really do an SEO strategy for our business. But here as well in ChatGPT, there are certain things which you can absolutely do, which really helps to improve the SEO. Your organic rankings can become better with the help of these steps. Let's see some of these which you can do. So let's say, the first thing which we want to do is we want to write a particular hundred word product description of a skateboard with glowing wheels. You want to get a product description done first of all. Once we have the product description, then you also want to generate high search volume keywords for the product which people are looking to buy right now. It's giving me all the different types of products which people usually buy skateboarders by specifically online. Let's remove we just want the products over here. And ask to provide us the products to be here. So now that we have the particular things, so now we can ask to optimize the initial product description with these particular products. So it's going to rewrite the product description with these specific ones in place. So now that we have the product description correctlyated, we can do more things like we can ask ChatGPT to suggest some content ideas as well, which are more likely to perform well in search volume searches for state board. You're going to give us some content ideas as well, which we can use, which we build content around, you can write blogs, articles around these topics. All that can become possible. There are some topics which it has come up with. Plus, along with that, we can also ask ChatGPT to analyze our competitors keywords to determine how they are targeting, how they are ranking, and how to optimize my content so that we can beat my competitors in the ranking space. So now it's giving me some ideas around what they are focusing on to use search keyword tools like, I need to use these tools which can help me organize better, research better on my keywords, do competitive analysis, okay, content gaps, what they are marketing, which I'm not marketing. So all those things which we can look at. These are certain steps they're giving certain tools like Google Analytics, Google Search Console is something which I can also make use of to make my SU better. So these are some of the things, which is the starting point of SEO related steps which you can take related to your business, and then you can dig deeper into this to get into specifics and get more information related to SEO and keywords. 115. Sales Copy and Direct Response: Hi, welcome to this session. So in this session, we'll see how we can make use of ChatGPT for generating a sales copy for a particular product which you're trying to sell and also looking at direct responses. Direct responses are basically going to be responding to your customers on social media or different platforms you may have. So let's have a look at this. So for sales Copy, we can give it a prompt over here where you ask ChatGPT to write a sales copy. For a eco friendly product. Okay? So it's going to give us the complete sales copy over here. As you can see, it's giving us the point. And now, once you have the copy created, you can go ahead and make modifications to it, changes to it, you can add some specifics to it. All that can become really easy. The other thing which you can do is also with the response part, the direct response part, which is very useful for customer experience. You want to give a better user experience to people who are buying products and services from you. So in such a case as well, you can make use of ChatGPT. For example, let's say an online course creator like me, I get a lot of messages from our students regret to questions or queries they may have. So in such cases as well, you can make use of ChatGPT and you can respond with the help of this tool. So let's take one example of one of the responses which I received. We'll take the response and we can give the prompt over here. M you can also set the tone of the email as well. Now you can give the particular email as well. It's going to take that into consideration and write the email out for your students. This can be really useful when you have a bulk of messages, emails which you're getting from your customers. Quickly, you can get an email responded by ChatGPT and you can give a better user experience to them. And 116. Social Media Posts: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of ChatGPT to come up with different types of social media posts. So you can use it for different reasons, specifically for any kind of purposes, you can use ChatGPT and generate different types of post. So let's look at the first one which can be the most common and generic one. Where we want to give a live update on Facebook to all our friends network specifically about what I'm doing right now currently with my life. I can give a post like this. I want to make a live update post on Facebook. I want to share what I've been up to, This what I've been up to and I can mention all of the things out here. Now, based on which and looking at the Facebook as a platform, it is going to go ahead and write the whole post for us. See it is also giving us some hash tags as well, which we can use or we can modify as per our requirement. This can be one type of post which you can easily do. There are things which you can do is let's say for a Twitter post, you want to do a Twitter post where you want it to write ten Twitter posts on a topic of importance of video editing and fonten creation from the voice of let's say a YouTuber or a logger. You can also define that. You want to write a post in a certain style of a celebrity, of a person who is in a particular specific profession, all that you can define in the prompt itself, and the ChatGPT is going to write the prompts in that particular style. So we have the ten post now, which is coming up. Want to grab attention, your video would be ten out of ten. But if the editing isn't on point, it's like a pizza with no topics. So this is how we can get our post created really effective ones with the help of the tool. Let's look at a third one, which is, let's say a traveling post for Instagram. I travel to exotic destinations around the world and post running images to my Instagram, list down ten positive des I can put related to it. Now this is for Instagram specifically. It is going to create the post, keeping in mind Instagram as the platform. And now you can see how it is giving us this adventure awaits. Go find it. The journey is the destination. So this is how we can go ahead and build out different types of posts for different social media platforms. As you can see, automatically, based on the platform which we are mentioning, ChatGPT is intelligent enough to customize the material, the choice of words according to it. 117. Content for Specific Niches: Hi, guys. Welcome to this session. So in this session, we'll see how we can also use ChatGPT for creating specific kind of content for specific niches. Let's say for a travel agents travel field industry, we need to create some content, so we can start with a specific prompt. Let's say this specific destination which we are planning to generate content for. So we can start off with getting some information about that particular place so we can give the prompt as give me five things to do in, let's say, South Ireland, New Zealand. So chatbot is going to glist down all the five things which we can do out here specifically in this particular location. Now, once you have this in place, then we can ask it to generate because we want to build create a video content around it, so we can ask it to turn that into a 200 word script or a travel influenza YouTube video. Now it is going to create a video script around all these places which you can travel in South Island. Once the video script is built out, the next which we can do is we can ask it also to provide some images about it, which we can use in the video as well. Possibly for each of these, we are going to ask it to generate some images. It will start building out the images for us which we can add in the video content. Whenever we are creating the video content, these images can be added one by one so that it can goes with the topic which is being talked about discussed in the video. Also, apart from this, then we can ask. Finally, we are looking at a video content creation. So what we can ask it to do is we can ask it to give us some video titles, YouTube video titles, which we would like to use, which can be eye catching, engaging enough for users to notice and then click on it and then watch the video specifically. So we can give that over here. Let's say we're going to stop after this one. And we'll ask it to provide some ten eye catching YouTube video titles. Now you can see we have got the titles as well for the YouTube video content which we're planning to build. Apart from this, what you would also require is the SEO optimized keywords for this because obviously you would want your YouTube video to rank better in the YouTube algorithm. So you will need the S optimized keywords which you can add as tags in the video. We are getting those ten SEO optimized keywords right here. Once you have the SO keywords, the last thing which you would require is, let's say 150 word blog entry about the video, a blog as well, which you can write about the video, which we can put up upload. We can make it also SQ optimized specifically so that it gets a better ranking and brings in extra additional traffic. In the blog itself, we can add the link of the YouTube video so that we can drive traffic from there. Can see for a specific content as well, you can build the whole thing out end to end with the help of chatbot by giving those specific prompts, and you will get all those pieces together coming up, which you can then put it all together to generate a high quality content for your business professionally or personally. 118. Find Keywords & Content Ideas with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can research or find keywords related to our business and get some content ideas, as well from ChatGPT. Okay? So we can easily do this. So let's say, for example, I am looking for building some content around digital marketing. So I can look for certain keywords which are most relevant for this. So we can give a prompt in that particular manner. So now, it was going to give me some ideas around that specifically. Okay. So I can get some top keywords related to it out here in this particular manner. Now, let's say these other certain keywords which are generally providing me at this moment. Now, what I want to find is also some specific keywords which are more SEO friendly keywords. So I can ask for that as well. So now we can get some keywords which are more relevant to us in this particular manner. We can get ideas around that. So now that we are getting these keywords, what we can also think of doing is that now keywords which we have understood that these are the main keywords around digital marketing, which we understand. So we would like to build some content around that as well, which we would like to post on social media. So we can give that kind of a prompt as well, a specific kind of a prompt to ChatGPT to provide us some content ideas. You can also ask for certain tips around each of those keywords. So now we are getting some content ideas around what type of content which we can post on social media related to those topics. So for each topics, you can see, there are some specific content ideas like maybe trends, engagement tips which we can give. For PPC, we can give basics at copy tips, email marketing related templates, case studies, all these we can build out. So now I'm getting some ontent ideas related to digital marketing, which we can post on different social media platforms. And now let's say we want to get specific information. So let's say we are looking for a particular affiliate marketing, okay, success stories. Let's say I want to get some success stories around affiliate marketing. Which we can post on social media. So now, it can give me those success stories specifically. So which is being taken from the history. Now, we need to verify this as well. It is not something that we can completely rely 100%. So we can just search for it online and verify this information. So these can be some of the success stories around affiliate marketing, which we can now collect from here, take it from here and you can post on social media. So you can see how granular research can get too. Okay? So starting from looking at generic keywords around digital marketing, we have come to this particular segment where we're posting on success stories related to affiliate marketing. I hope you understand the approach, how we are looking at it. The more specific prompt you are going to give to the tool, the more specific information you will get out of it. So the idea is that we have to give prompts which are very clear is to the point and very specific, which gives us the right kind of output. I hope this makes sense. Thank you so much, guys, for listening into this session, and I will see you in the next video. 119. Create Article, Video, Podcast Outlines with ChatGPT: Hi, guys. Welcome to this session. So in this session, we'll see how we can create some articles, video podcast outlines for the kind of content which we're trying to build out here. So looking at the previous video which we saw, so wherein we had done some research work and content ideas around digital marketing. So let's build on this specifically. And now what we want to do is we want to get some outline around some articles which we can write on digital marketing. So we can give that We can give specific information in this particular manner. So now it is going to give us an outline around digital marketing, giving us specific sections which we can create and we can build our article around this. So you can see what is happening is we are now getting a specific kind of structure for the article which we can write out here, and now we can expand this further to build out a full fledged article with these topics involved in it. So that can be done. Similarly, we can create outlines around a video script or a podcast script as well. So we can ask for a video script as well, wherein we can talk about it will give you the structure around how we can go about it, which is discussing about digital marketing components of digital marketing. And now you can see how they're putting it across. So visuals which we can show and what can be the voiceover. Okay? So now we can get specific information around that. So this I can use this. I can give it to my video team and they can build out a particular video around digital marketing, which we can do out here. So it gives us topic wise visuals and voiceover information. So this can be built out in the same manner, I can do it for a podcast as well. In this manner, we can give the information. So they're going to create a podcast outline as well. So what can be the segments, episodes which we can have for the podcast? Okay? What topics are we covering each of the episodes and the segments of the episode. So what is going to be the first segment, what we are understanding, SEO tools and strategies, success stories. So like this, we can get a complete outline for a podcast as well. And then we can do a podcast series around this. So this way, we can build out different types of outlines for different types of content which you're trying to build out, which can be articles, which can be social media post. It could be videos, it could be podcast as well. So all this can be possibly done. So you can see the more specific information you're going to give, the more specific details and information structure which you will get from the two. I hope this makes sense. You understand now what will be your approach towards giving those specific prompts to this tool. Thank you so much, guys, for listening into this, and I will see you in the next video. 120. Write an Entire Article with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can write a full fledged article with the help of chat repeating. So like what we saw in the previous video, where we went ahead and created different outlines for articles, videos, and podcasts. So let's use that specifically, okay? It is a better option that rather than giving a particular topic to write an article 0N, it is better first to create an outline because once you build an outline, then you you are kind of giving it a direction. Otherwise, giving a specific topic, a general topic to write an article 4 can be a little bit more generic. So the approach should be like this that we build out the outline and then we create an article based on that. So we can give a prompt like that. So the tool is now going to look at the outline we had provided, and now it is going to write out a full fledged article based on that. As you can see over here, the topic was digion marketing. I did not have to provide the topic because it picked it up from the previous prompts which we had done, and now we are getting a complete article based on this. So like this, we can have the articles created. A full fledged article can be there. So now let's say I have this article which is created, but now I want to if you see the tonality of the article is very formal, which we have here. But what I want to do now is, let's say, I want to tone down, I want to make it a little bit more casual. So I can mention that swell. So when I do that, the whole thing changes. So you can see they're using here, they're digital enthusiasts. Okay, let's dive in. Okay. How exactly is digital marketing? Simply put. So you can see now what they're using is they're providing the same kind of information, but the tonality of the whole content is much more casual and friendly for the target audience. So this way you can customize it as well, and you can give specific requirements which you have and based on which it is going to give you the output. So in this manner, let's say, even without if you're writing, let's say you're writing a particular article which is without an outline, you can do that as well. So that should not be a problem. So you can see it says happy marketing, okay? So in this manner, you can give out different types of proms which can give you customized results. So let's look at another prom, which can be, let's say, a little bit more specific. We are asking for article 0N top ten digital marketing agencies in the world. We are also asking for specific information provide the business website and let's say location. We can say the headquarter equation. So now we have asked for some specific information. So let's see with this what kind of information they're able to provide. So now they're going to give us very specific information. So they're telling us which are the top digital marketing agencies, head office is located there. Okay, what kind of agencies are these? What are they specializing in so that information, we can get out here very easily. And we can verify the websites as well. We can go to the website and see ourselves how they look like. I hope this makes sense. You understand now how you can customize your articles. It does not need to be in a particular one format. If you have specific ideas around how you want to build out your article, your specific requirements which you want to be incorporated in the article, you can provide those prompts. You can give those prompts inside the article, and based on which it will customize it and give it out to you. I hope this makes sense. Let's go to the next video and see the next topic. Thank you, guys. 121. Generate Catchy Titles & Headlines with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can build out different types of titles or headlines for the articles which we are writing, with the help of ChatGPT. So let's go back again. So now that we have the article in place, okay? So what we can give it some headlines as well. So we can give different types of headlines and we can give specific tone to it as well. So let's ask for it. Now, the ChatGPT will look at the article before, and it is going to provide us with some catchy headlines which we can get over here. In this manner, we can get it. Let's say we want to change this a little further and we're saying that funny. Okay, so that we can add that tone to the headlines as well. Okay. So now you can see how it is changing the whole article, the ten marketing agency that make magic happen. Okay? That could sell sand in the desert. Really nice choice of words which we are going to use to take that prompt into consideration, which is we are asking it to make it funny. Okay. Another one which we can give is, let's say we want to, uh, ask for article which is SEO friendly, headlines, which are SEO friendly. So in this manner, it is now going to give us some articles which are going to be SEO friendly, you can see the language changes, however, the meaning remains the same. So this way we can customize our articles as well. We can also go ahead and give other types of information, which we're asking for it, so we can In this manner, we can change the tonality of it as well so we can see how it is going to change the tone of the articles and we can have this particular written in this particular manner. Another one which we can have over here, which can be something we can say show a sense of urgency. So now the article will have that tonality where it will going to show some sense of urgency for the audience. Like Act now, don't miss out the leading marketing agencies of 2024, immediate results. Time is ticking. So as you can see, based on the kind of prompt you are going to give, it is going to customize the output according to that. So this way, we can build out different types of headlines as well for the articles which we're writing for our businesses. I hope this makes sense. Thank you so much, guys, for listening into this, and I will see you in the next video. O 122. Keyword Research with Google Gemini: Hi, guys. Welcome to this session. So we can use Google Gemini, as well for keyword research purposes. So we'll see how you can make use of this. So you can start with a particular approach wherein you can start looking for keyword research in a specific manner. As you understand for content creation, keyword research becomes super critical because this is the first step towards content creation where we start looking at what would be the best keywords to look at which you would like to use in creating your content. So there can be different approaches which you can use out here to research on keywords for your domain, for your specific field. So one of those approach can be that you can start at a generic level where you start with basic keywords which you try to find out and then go deeper into that segment to find out specific keywords which you're looking for, which will give you more ideas to build out different types of content. So let's have a look at this, how we can do this. So let's say I'm starting with keyword research which I want to do for my field of paid advertising. So I want to use a specific prompt, which is a very generic prompt right now, which is what are the keywords related to paid advertising? So when I give this, Google is going to give us a list of general as we paid advertising terms which are available now. Okay, out here. It's also breaking it down by specific platforms and channels, strategies and tactics. So this is really good. It's given us quite a lot of specific keywords as well, which we are getting right from the beginning itself. Okay? So, which is a good idea. However, you can now give some specific prompts also related to let's say I want to ask specific popular keywords in the field of paid advertising. I would like to know this as well. Now Google can help us with those specific keywords which are being used out here. These are some of the most popular keywords used in this particular domain. Which is great now. This is giving me a lot of ideas of different types of content which we can create with this. Another aspect can be now, you can pick on any of these. Let's say I want to get specific keywords related to Google Ads. Okay? So I can do that as well. Let's say I want to know which are trending SEO friendly keywords related to Google Ads. So now I'm digging deeper. I'm going into a particular segment, and I'm trying to fetch for more keywords related to a particular segment, which is a subset of the first topic, which was paid advertising. So now we are seeing keywords which are related to only Google Ads, and these are SEO friendly keywords which would be really useful for us to go ahead and create content around. The other way of looking at it can be wherein you can look at a specific topic maybe for that topic, you would like to do a keyword research. Let's say we are looking at in this particular manner, wherein we say that So now when I've given it a particular topic which is display remarketing in Google Ads, it's now going to give me keywords around that. So this is another approach which you can use for doing keyword research for your particular segment. Another way of doing keyword research can be wherein you provide a complete article. Let's say you have a specific article written and now you can provide that article to Google Gemini and ask you to provide the top SEO friendly keywords from that article. Okay? So let's say we're writing an article On the above topic, we're asking it to provide the article over here. Now we have the articles over here. Now, based on this, we want to take out the most important so friendly keywords from it. So now looking at the above article, Google Gemini is going to give us the specific keywords which we are getting as well. There can be different approaches with which you can research for keywords related to your business and then use that for creating different types of content for your business going forward. I hope this makes sense. You understand this approach and you're able to use this practically as well. Thank you so much guys for listening into this and I will see you in the next video. 123. Create Outlines for Articles, Videos & Podcasts with Google Gemini: Hi, guys. Welcome to this session. In this session, we'll see how we can go ahead and create an outline of articles, podcast or video scripts with the help of the Gemini tool. So in the last video, what we saw over there was we had gone ahead and done some digital marketing research, let's say, Google Ads advertising for a particular ecommerce website. So continuing further with that, we're going to create these articles. So let's have a look at this. So we're going to create an outline for an article about Google Ads campaigns for an E Commerce brand. So now it's meant to create an article around Google Ads campaigns, which we can run for an ecommerce brand, as you can see. Again, it's picking the similar format, which is understanding the target audience, choosing the right campaign types, effective copywriting, setting the targeting options, bidding strategies. Is given us the complete article outline now, which we can get from this. So building on this, we can also get an outline for a video script around this. So now it's going to build out the video script as well, based on that, so we can see these are the particular topics, hook, problem statement, solution which it's giving us. Okay, this is a video script. And then we can see the type of information It's continuing with the same structure which we had started off with. So within the same chat box, it's picking the previous information and based on which giving us a structured answer in the same manner. And lastly, we can also create an outline for a podcast. H So now we're asking for a podcast outline for a podcast, so we can give this introduction, guest introduction overview. It's again, picking the target audience, campaign types, which we can do, and the targeting options, bidding strategies. In this manner, we can get an outline for any kind of content which we're planning to build out, and it's going to give us the specific information around that. And then the next steps would be that we can pick on each of these sections and expand it further. So this way, we can build out the complete content for us which we want to use for our businesses. I hope this makes sense. You understand now how we can create outlines as well with the help of the Gemini tool. Thank you so much, guys, for listening into this session, and I will see you in the next video. 124. Write an Entire Article with Google Gemini: Hi, guys. Welcome to this session. In this session, we'll see how we can get a full article also generated with the help of this particular tool. Also, we can get scripts created as well with the help of it. So let's have a look at this. So in the previous video, we got an outline creative for our topic. So now what we are going to do is based on that, we can get an article also created, so we can give it a prompt like m So now it's going to write out the article for us. So the great thing about with Google Gemini is that it's going to structure it in a very nice manner, giving it headings, subheadings, bullet points will come up as well, highlighted properly topics which are being covered over here. So it's a good structure which it follows, and you're able to understand the language also pretty well. So that way it does a really great job. The other thing which you can do here is even also ask it to write a particular script for the same thing. So now it's room to write scripts as well for us, which can be in this particular manner, we can get the Google Ads. So it's picking the Google Ads scripts, which is one of the features which it has got. What we are going to say is we can go to say Pp video scripts. And which we can use out here. Now when we say video scripts, it's going to give us the proper script format, which is going to be visuals narrator as well. So it's going to pick on all the three types. So it's picking on five different topics and based on which, it's creating the visuals and the narrator. In this manner, we can get a lot of different types of content built out for our businesses with the help of this tool. I hope this makes sense. Thank you so much guys for listening into this session, and I will see you in the next video. 125. Generate Catchy Keyword- Rich Article Titles with Google Gemini: Hi, guys. Welcome to this session. In this session, we'll see how we can write some catchy titles for the articles which we have generated in the previous sections. So let's have a look at it. There are different ways of doing it. So we can just ask it to provide us with some catchy titles. So now it's fine to provide us the catchy title in this particular manner. So as you remember, the topic was around Google Ads campaigns for ecommerce. So based on which it is giving us those catchy titles. Now we can make some modifications to this. Let's see what it does with that. Google Ads a secret sauce to ecommerce domination or at least a decent profit margin. Like this, we can get some different tone to the titles as well, which we can get out here. Another way of using it can be, let's say, I want to get some SEO friendly titles. It's going to give us SEO friendly topics, so mastering Google Ads, boost ecommerce sales, drive traffic and conversion. They're picking all these terms from the article itself, from the contrail itself and based on which it's building such SEO friendly titles as well. In the same manner, you can ask it to generate some YouTube video titles. So now looking at the YouTube algorithm, it's going to look at the different types of titles which will work on YouTube specifically. As you can see it says boost your ecommerce sales with Google Ads, a complete tutorial, right? So this is something they will customize according to the platform we're asking it for. Another way, can we for emails, let's say you want to get some catchy subject lines for emails you would like to send to your users. So now it's going to provide us some email subject lines. You can see boost your ecommerce sales with Google Ads, or must read, level up your online store, master Google Ads, drive more traffic and conversions with Google Ads. This is really great suggestions which the tool is providing us with respect to email subject lines. So this way, guys, we can get a lot of different types of titles also generated, which we can use for different reasons. I hope this makes sense. You understand this now and can implement it as well. Thank you so much, guys, for listening into this session, and I will see you in the next video. 126. Make Existing Article Titles More SEO-Friendly with Google Gemini: Hi, guys. Welcome to this session. In this session, we'll see a quick tip around articles which you are generating. As we saw, we created so many different types of articles and their titles as well. Sometimes if you are a content creator and you have already written a lot of articles in the past, you can also improve the titles of those articles. So you can ask the Google Gemini tool to go ahead and improvise and provide better article titles based on the ones which you already. So let's have a look at it, how you can improve them, make them more SEO friendly with the help of this too. So if you remember in the previous video, we had created some articles, titles already like these ones, right? So what we can do is we can ask Google Gemini to go ahead and make it more SEO friendly. So we can pick that and ask it to provide that, create five, catchy and keyword SEO friendly titles. For this. So we can be very specific about how we want the titles to be. We want it to be catchy, keyword, and SEO friendly, and you can give the title over here. It's going to work on the title and provide us much more SEO friendly titles based on that. Now we have that mastering Google Ads, a comprehensive guide for ecommerce growth, boost ecommerce sales with effective Google Ads strategies. So you can see, we can also use this tool to improve our current article titles which we are already using. I hope this makes sense. You understand the use phase of this tool now. Thank you so much, Caris, for listening into this session, and I will see you in the next video. 127. The BEST content creation and distribution strategy: Hi, guys. Welcome to this session. In this session, we want to talk about the content strategy, the content creation and distribution strategy which you can think of pursuing, which we are here to discuss. Let's have a look at this. Once you start looking at content creation and distribution, there can be different type of content which we can create and distribute. So now there can be YouTube videos. You can also create podcast about your products and services. You can create blogs, articles. You can also do Instagram posts, reels, stories, images, videos, Facebook posts and videos. You can do ads as well. So there are various types of content which can be created, and then you can distribute. Now, the idea is what we want to discuss here is a specific way by which you can do this distribution specifically, which is the content strategy which we want to propose to you guys. So the idea is that what you can do is you can first of all, build a specific video content, a long form video content, let's say 30 minutes and more video content which you create and make it a schedule, which is where you're going to build this content on a weekly basis. Now, once the video content is created, obviously, you can post it on YouTube, which can drive traffic to your videos and eventually to your website. But apart from that, we can also use Descript as a tool where we can extract the audio of this particular video which we have created and now we can post that as a podcast. The same video, but what we have done is we have taken out the audio and that we are using as a podcast which can drive additional traffic to us. Now you have a podcast also ready based on the same video content. The other thing which you can do now is also transcribe that particular video content, use Descript again, and you can get the text. So Descript can help you just completely transcribe, get you the text. Once you get the text, you can just proof read it with ChatGPT so that it looks proper absolutely fine, grammatically and also grammar wise and technically as well, it looks absolutely fine. And then you can post it like a blog or an article 0N your website. Now, this way, you are now generating blogs, you're generating articles based on the same original video content which we built. Other things which you can do is you can again use Descript to segment your video content into small nuggets or chunks of of videos which you can create out of that. Let's say we have created a video content around marketing automation. Now that's a 45 minutes long marketing automation where we talk about different types of marketing automation which is there. There is social media, there is let's say chatbots. There are different types of marketing automation which we talked about. Now, you can use Descript to segment it into smaller, smaller videos, and those you can post on your social media pages, which can be as a Facebook videos, Instagram, or on LinkedIn. Now, similarly, you can do the same thing wherein you can use Descript to segment your original video into smaller videos and use these smaller videos in your ads. When you are planning to run some Meta ads or let's say Google Ads, there you can use these videos as well to drive traffic to your website and generate sales and revenue for yourself. This is all getting created from your original one single video content which you created. You can see this can be a really great way where you can strategize about how you want to distribute your content, build different versions of it, and now you can generate traffic based on this, this you can do week over week. I hope this makes sense. You're able to understand the whole process, how you're going to do this. You can use this tool Descript as well for this particular purpose and ChatGPT which can help you in making the content better. I hope this process is clear. Thank you so much guys for listening into this and I will see you in the next video. 128. What is content automation and why is it important for your business?: Hi, welcome to this session. In this session, we want to discuss what is content automation and why is it important for any business? Content automation is basically a digital marketing strategy wherein we are trying to remove the need for human intervention in the content life cycle. So when you are building out any content, we are trying to use automation in such a manner that a human intervention is not required for it anymore. It can be for content curation or creation of the content, content ideas which you want to generate. All this should be able to be done with the help of AI, and that is what we refer to as content automation. So here, the goal of content automation is basically to help to program, to automate any kind of processes involved in content marketing that may be redundant and time consuming and expensive. So we want to replace it with an AI technology which can do the job for us, and human intervention will not be needed for this. Automation can be applied to any phase of the content marketing strategy which can be as we spoke about planning, creation, publishing the content, monitoring the performance of the content. All this can be automated with the help of AI. So there are different tasks which you can optimize over here with content automation, which is like search engine optimization. So as you understand in search engine optimization, you can go ahead and look at the content ideas, the blogs creation, the articles which you're writing, the blog titles, all this can be generated with the help of AI. Then in social media, you can use AI for scheduling, you can use it automated by using specific tools which can schedule and do tagging of social media post. Apart from this, you can also use content automation tasks which can be there, which is target audience analytics analysis, which you can do out here, any type of plagiarism check which you want to do so that you make sure that the content is original, which is being posted on your platforms. And then also for email marketing. So wherein you can use the AI tool to automate the whole process of email marketing, where the email copy is created, the email delivery optimization can be done. All that can be done through the AI tool. So these are all the benefits of content automation which you can get with the help of AI tool, and it will not require any kind of human intervention going forward. I hope this makes sense. You understand this objective, why content automation plays a big role because this can save you a lot of time and that time you can use on other impactful strategic work, which can generate better results for you. I hope this makes sense. Thank you so much, Dys for listening into this, and I will see you in the next video. 129. Artificial Intelligence for Content Automation: Hi, A. Welcome to this session. In this session, we wanted to talk about how we can use artificial intelligence for content automation. So content automation tools can use that utilize AI and natural language processing to generate content that began to grow in popularity. So what is happening is with respect to artificial intelligence, also you can use in content automation in different ways. Let's have a look at all the different use cases of this in content automation. So the AI tools can be used for writing landing pages, blog posts, social media, captions and move. What we can do here is we can feed the AI tools with the specific keywords with which you would want it to create the content, and then the AI tools will generate those particular content with those SEO optimized keywords. It is going to analyze and learn from articles which you provide the keywords which you will give and will create similar kind of comparable unique optimized content for you. So there are various use cases of AI, which can be happening in content marketing. The first is can we identifying topics to write about. When you're doing content marketing, you are looking for new ideas to write content about, and that is where the AI tool can be used. There are any number of scenarios in which the AI tools can be useful. Another is generating new content. So it is going to also help you to come up with new content, which you can write generating that content as well, writing the whole article. All that it can do as well for you. Proof reading if you have already written a content which you have, it can help you in proof reading it, looking at the spelling and grammar issues. Apart from that, the the AI tools can also create personalized content. If suppose you have different audiences, different buyer personas, whom you want to reach out to, for each of them, it can generate a personalized content as well. Apart from this, we can use AI tools in content marketing for SEO strategies, SEO recommendations, any kind of let's say articles writing, blog titles, meta tags which you require for all of that, you can take help of these AI tools which can help you with. And apart from that, updating the content, let's say you have been writing a content for a long time and now you have a lot of content already built, it is always necessary that we should update that content on a regular basis that really helps to rank our websites higher on the search engine results pages. So these are some of the use cases of AI which you will find in content marketing. In the coming videos, we'll see in practical these tools, how you can apply them, implement them in your content automation section. Thank you so much guys for listening into this and I will see you in the next video. 130. Tool #1: Content generation for Website, Blogs and Social Media: Hi, guys. Welcome to this session. In this session, we'll see the first tool which you're going to use for content generation. This is going to be Jasper AI, which you can make use of. This tool can be used for various types of content generation which you might need for your business. So let's have a look at this. You can search for Jasper AI on Google, and this is where you can find their official website. And you can come to the website, you can see it has a lot of functionalities. Features wise, it can help you with a lot of solutions out here, specifically speaking. Solutions wise, they have multiple options over here. You can use for integrated marketing, specifically blog writing, copywriting, SEO content strategy, social media marketing, and so on and so forth. Okay. So this is what we can use out here. You can sign up. They have a free trial as well. So you can go for a free trial and then use it for the first seven days and then see the capabilities of the tool and then possibly if you like it, you can move forward. 131. Tool #2: Transcribing your videos automatically and Descript: Hi, guys. Welcome to this session. In this session, we'll see another tool which you can use over here for content automation, which is going to be Descript. Now, this is another tool which you can use for Transcribing your video content automatically. Let's say you have been building a lot of video content in terms of YouTube videos, let's say, any videos which are posted on your social media handles, social media platforms like Facebook, Instagram, or let's say podcast videos which have created, which are really valuable content. Now, what you want is that you want to transcribe them, get the textual content of it and then use that content to create any other type of content going forward. You want to basically transcribe your video content and then once you have the transcribe of it, you can modify that into an article, into blogs, into different types of textual content can be created on that. For that to happen, the first thing which you require is the transcribes of all this video content. For which we can use Descript. Descript is a platform AI tool which can transform the video content and give us the transcriptions of our video content. Let's have a look at this, how you can easily do this. You can go to their website which is Descript This is the website where you can come and you can sign up. Once you sign up over here, now you can go ahead and upload your video content from here. Let's say we're starting a new project together. This is the homepage guys, where you can see. Now you can go to projects where you can create a new project. Let's say it's a video project. You want to upload a video out here. Let's say we are saying this one and you want the Transcribing of it, so it's going to transcribe the whole thing. Now you can see it has already started the process. It's going to take some time to transcribe. It will then give us the whole content in the textual format, specifically speaking. Once you have the textual format of it, then you can take it. You can go to any other tool. Let's say the previous tool which we looked at. Okay, so you can go to Jasper and you can put the content on Jasper and ask it to create a blog post around it or an article around it, or maybe you can use it to let's say this is a video YouTube video script. Okay. But now you want to generate also a podcast based on that. Now, once you have the Transcribing over here, you can go to Jasper and ask it to give you a podcast script based on that. Now you can see, we have the whole content out here. For this particular video, which you can now go ahead and copy from here, ideally speaking and then use it for your other content creation which you have in planned. I hope this makes sense. You understand this tool. This tool is primarily for Transcribing any type of video content which you've created in the past. Then once you have the transcribed content in front of you, you can use it for transforming it into any other type of textual content for your business. Thank you so much, guys, for listening into this and I will see you in the next video. 132. Tool #3: Grammarly: Hi, guys. Welcome to this session. So in this session, we wanted to see another tool which you can use for content automation is going to be Grammarly. So Grammarly is a tool which we use for fixing our grammar or spelling issues with our content. So it can be a possibility that when we're writing so much of content, different types of it for our business, there are some human errors which might happen. So it makes sense for having this hygiene check being done. But once a content is created, we check it for any kind of spelling or grammar related issues. So for that as well, we can use this AI tool absolutely wonderfully wherein it is going to check for that and fix it and give you suggestions, better options for it. So they do have a free version and a paid version, wherein the free version has a lot of features which you can certainly use. Otherwise, you can also look at the paid version as well, and you can use that as well. So let's have a look at it how Grammarly can be used out here. So if you search for Grammarly on search engine, you will find their official website here. And once you log in, this is how the dashboard is going to look like. Okay? So once you are here, now we can upload our document, we can give them the text, the content which we have created, which we have written, and it can proof read it. So let's have a look at that. So let's say we're going to upload a new content over here, specifically. I'm going to take some content from the previous video where we had used it where we had transcribed a particular content with the help of Descript. This is the content which we had gone ahead and transcribed. Now we are going to copy this and put it out here. Now, you can see the moment you hand input the information, it is going to give you all the information here, specifically the problem areas, what it is looking at right now out here. Correctness, things which needs to be corrected out here, specifically clarity, engagement, delivery. Is giving you various options out here to look at. Remove the proposition. We are saying, Okay, accept that, add a comma, accepting that also chatbots, we can write in this manner, corrections. We are just correcting the information being provided, selling wrong verb. We can say sell promoting needs to be a better verb here as well on, it has to be and over here. This is not wrote in a proper manner. Clarity. If you want to give a little bit more better clarity of the text, so you can accept those as well. Basically, can be removed. You can see now you have completely proof read and corrected your first paragraph. In this particular manner. This is how we can use the Grammarly platform, specifically for proof reading our content which we have generated. I can look at the grammar piece, the clarity of it, engagement, delivery. I will look at the spelling mistakes, all of that can be checked with the Helbogtol and then you can publish it on different platforms. I hope this makes sense. You understand how Grammarly platform can be used as well for content automation. Thank you so much guys for listening into this and I will see you in the next video. 133. Other tools for content marketing automation: Hi, guys. Welcome to this session. In this session, we want to discuss some other tools, which you can also use for content marketing automation. So there are plenty of tools available in the market, which you can use for content marketing automation. The one which we looked at specifically was the other one, which is on MailerLite or email marketing, but other than that, there are other tools as well, which you can have a look at. So we wanted to share a list of it over here as well. So let's have a look at this. So if you look at this particular article which is on content automation, specifically, there are a lot of such tools available right now. So we can go to the specific content marketing automation platforms. If you see, these are the top most globally used automation tools right now, which is like SASPts mail him, IFTTT, post schedule, mention and Quill all these are going to be different tools which you can use. Out of this, if you look at IFTTT, which is going to be the one where you can automate, this works like Zapier wherein you can integrate, you can connect multiple apps together. Let's say I want to link my Google Sheets with GetResponse, I can do that. Google calendar can be linked with any other app. There are a lot of different options which you can create here and build out an automation for yourself. These tools you should also be exploring to understand their use cases, and then you can put them in place for your business and use them for content automation purposes. I'm going to share this resource with you guys in the ports itself so that you can get an access to it, and then you can go through them as well to build out the automation for your business. I hope this makes sense. You understand these different types of tools available. Thank you so much guys for listening into this and I will see you in the next video. 134. Email Marketing opportunities with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see, what are the opportunities do we have with respect to email marketing, which we can get on fiber and similar other platforms, which you can work with. So with the help of ChatGPT, we can also generate a lot of services which we can provide to our clients with respect to email marketing opportunities. So let's have a look at this. So there can be a lot of services around email series or sequences which you can create for your clients. You can also build out email campaigns. You can plan it out with the help of ChatGPT. You can also generate subject lines, catchy appealing subject lines for clients, emails, email copies, which you can create for them for different marketing reasons. We can also create newsletters on ChatGPT, which can be used for email marketing purposes. And similarly, there can be promotional emails, re engagement campaigns which we can design on ChatGPT. We can also compose cart abandonment emails, post purchase, follow up emails. All these you can generate through ChatGPT and provide these various kinds of email marketing services. So let's have a look at these as well on fiber and see if there are any gigs created around them also or not. So let's look at the first one can be email marketing, writing. Searching for some services. So yeah, we can see there is people who are providing email marketing writings, email copy, which people can write for us. Okay. So here you can see this person is providing email copies, she can write specifically. Okay? She has already worked with 191 users, and she has three different plans where she can provide this service for. Okay. So this is absolutely something which we can also provide and do. Let's look at something else. Let's say we are looking at subject lines. Subject lines can be very new and rare to find, so we can just be more specific. Let's say, email subject line. And see if anybody is providing that. Okay. So yeah, there are some people who are providing it right now. Okay? So very few of it, which we can see ultimate subject line, email subject lines pack. Okay, so this person is providing subject lines, which it can create for. There are three different plans, ten, 20, and 40 subject lines he can create for us. Okay? So this also is a unchartered territory in the sense that people have not yet dig deep into this particular segment. So maybe you can start building out some uh a portrait of portfolio of different services around subject lines with the help of ChatGPT, and you can provide these services as well on the marketplace. Let's look at few more. Let's say we're looking at newsletters. Email newsletters. So yeah, there are people who are creating newsletters as well. So here, as you can see, this person provides email newsletters, which can be created out here primarily for email marketing campaigns. Okay. So this also you can definitely build it out on the ChanGBTTol and you can also create a similar kind of gig and provide this service to your clients. So you can see, there is a ample of opportunities around email marketing services as well, which we can provide to our clients with the help of this AI too. Thank you so much, guys, for listening into this session, and I will see you in the next video. 135. Case Study: Email marketing freelancer with ChatGPT: Hi, guys. Welcome to this session. So in this session, we'll see our real life case study around how we can provide email marketing services as well as a freelancer which AGBT on different platforms. So there are a lot of gigs and services which people are providing around email sequences which they can create for their clients. Let's have a look at this. So if you see on fiber, specifically, there are a lot of people who are providing these services right now where they write powerful email sequences. Like this person is writing powerful email sequences for any kind of business where she has different plans. So the first plan where she writes 250 words emails with unique subject lines. Standard one has five to 50 word emails. Okay. The basic one has three emails, five emails, the premium one has seven such emails. So like this, a service, you can also provide on the ChatGPT tool by creating these with the help of you can provide this on fiber with the help of ChatGPT. Okay? So let's have a look at this. What we can do is in this one, we can give a specific prompt like this where we want it to write a particular five emails for an email marketing campaign about any topic, any service which your client provides, and we'll ask it to ask us five follow up questions. These questions we are going to share with our clients to answer once they provide those answers based on which it is going to create the email sequence. So we'll take an example to understand how this will work out. So let's say I'm taking these right now and we'll write it over here, we'll edit this. Let's say we want it to write five emails about, let's say, gardening services. And we've asked to ask us five follow up questions related to it. So the tool is now going to for writing the email marketing sequences, we'll ask us for these questions. So target audience, let's start writing. Target audience is going to be all our oners services providing. So we are saying cleanups, organic gardening, we are providing campaign goals is sales. All to action, we can say book a consultation. And the current marketing channels we are using, so we can say play thatas. So these are the answers we have given for the follow up questions. So let's see now. So based on this, the tool is going to generate the email sequence for us five emails. First is introduction and welcome. So where we are welcoming the user specifically and giving a special offer, then in the second one, highlighting about organic gardening benefits. This is what we are given as an answer, so it's picking that up. Then the third one is about seasonal cleanup services which we provide. So this is the service which we're providing, so we are writing an email about that. Okay, customer testimonials and success stories, which we can give over here as well, okay. Then the final email can be a call to action. We're asking them to book an appointment, possibly. That is what it is doing. Now we have this in place. Now this is something which we can certainly share with our client as a service, the five emails we have created for them, we can do that and then wait for their response, their feedback on it. Let's say they mentioned that the customer testimonials is not something they're looking at. Other than that, they want it to be the email for should be an educational email, so we can change that as well. A so we're asking to change email four. So now it's changing it to an education email regarding the same topic. So this is what once if our client asks for such kind of changes, we can make these changes on ChatGPT on the same chat box and provide the changed information back to our client. So you can see this way we can create the email sequence. Apart from this, there are other services as well, which you can provide like email series sequence, we just saw email campaigns, planning, subject lines, creation, email copy, newsletters if you want to create. All these can be done as well as information which you can provide. Okay. So let's look at newsletters. So we're giving the information over here. Ten newsletters which we're looking for, so newsletters related to the information which we're giving here. So it's giving us the newsletter as well. In this manner, we can get the information. Same way, you can look at other services as well, which you want to provide through this email servicing email marketing service, which we're providing on ChatGPT, and then you can give it to your client through fiber and generate revenue through that. I hope this makes sense. You're able to understand how we are making use of the tool for leveraging it for generating different type of services, which we can provide on freelance.com or fiber.com kind of platforms and generate revenue for us. Thank you so much, guys, for listening into this session, and I will see you in the next video. M 136. Introduction to AI for Email Marketing: Hi, welcome to this session. We are going to start off looking at AI which we can use for email marketing. So as you can understand, email marketing wherein AI is used. So it is basically going to use it is going to help you with companies and entrepreneurs to achieve better deliverbility, open rates. You can say click rates on emails and revenue in your email campaigns. So these AI tools will really help to optimize your email campaigns. We can use these tools to write better emails. We can look at how we can improve the deliverbility of the email specifically. All those things you can do with the help of AI tool. Which we're going to see in the coming videos, just to show you some examples of what we are talking about here. These are the kind of tools which we're going to use specifically for email marketing. Like, for example, personalize is used for what your contacts are looking for identifying all of that. Seven sens is used for optimizing email delivery. Parse is used for subject lines creation. Smart writer and writer, this one are used for writing better emails with the help of AI. All these can be used specifically to overall improve your email marketing campaigns. So I hope it makes sense. You're able to understand what we're trying to discuss over here. So in the coming videos, we'll see in practical each of these tools, how you can use them and improve your email marketing campaigns for your business. Thank you so much guys, for listening into this, and I will see you in the next video. 137. Tool #1: Email delivery optimization: Hi, guys. Welcome to this session. So in this session, we want to talk about the first tool, which is going to be email delivery optimization tool. So this tool is basically used for optimizing your delivery of emails. So ideally, what we are looking at here is that this tool is going to help you to optimize when to send out the emails, the best time to send out emails to your contact people. So for that, we are going to use the tool which is $0.07. So these are the benefits of this tool, guys. The first thing which it does, it's going to optimize your email delivery. Okay, it's going to look at the user's behavioral profile to win the attention. I look at there can be different ways people check out emails during different time of the day, it's going to look at that particular pattern of it and based on which the AI tool will try to send out the email during the best send time and also it will look at the email frequency. There can be possibility that there are people who only prefer seeing one marketing email to send to them or there can be people who require multiple reminders being sent and then they take an action on it. Based on looking at each contacts past pattern, behavioral pattern, the AI tool will optimize the email delivery. So it will also optimize all your email marketing campaigns, and it can be integrated with Hubspot and Marketo. These are all the features of this tool. Let me show you how you can access this from the sheet as well. So once you come to the sheet, this is where you can come and you can go to their website, which is $0.07. So this is the website, guys, where we can come. Let's have a look at an intro video of the tool, what it actually does. This is a very important email carrying your newsletter. And this is Sandra. Sandra blew right past your newsletter on Wednesday morning. She only had time to check for last minute updates before her weekly webinar. She'll be doing her research on Sunday evening. Unfortunately, your newsletter will be buried by the $0.07 analyzes the historic engagements for each person in your marketing automation platform. Then builds an ever improving bottle to predict when each subscriber on your list is most likely to engage. Personalized, one, one, and available at sale. That means customers like Sandberg get your email exactly when they're most likely to engage with it. $0.07 email delivery optimization. So this is the use case of this tool, guys, and you can use this for optimizing your email campaigns going forward. I hope this makes sense. Thank you so much, guys, for listening into this session, and I will see you in the next video. 138. Tool #2: Identify what your contacts are looking for: Hi, guys. Welcome to this session. In this session, we're going to see the second tool which you can use for email marketing specifically, which we are going to use for identifying what our contacts are looking for. Let's say you have an email contact list of 100 people or 1,000 people or in an email list, and they visit your website. This tool is really going to help you to analyze what they really do on your website. Which pages do they go to, which links do they click on? How much time do they spend on your website, which products they are showing high interest in? Okay? So this is called personalize. You can come to their website specifically and you can take their service as well, which is going to analyze all this kind of data. So let's have a look at this. So this is the tool guys, which you can make use of, wherein it is going to look at the user's behavior on your website. Like, for example, this is one example of let's say a user like Al who has interest in three products, which is watches, sunglasses and hats, and this shows the pattern of interest which is going up and down. So if you see with respect to watches, Alan's interest was initially less, but over a period of time, that has increased, whereas in case of hats, he had a high interest before, but now that has reduced over a period of time. This kind of analysis, this tool will do and share that with you, which is going to be really useful based on which you can personalize your email marketing campaigns. Okay, so let me show you an introductory video of this tool so that you get a better idea of the capabilities of this tool, what it has. So let's have a look at this. Customers interests are constantly changing, but can your marketing keep up? If you're in the dark about what your customers want and need in the moment, send them generic messages. Won't get them to open your emails or make a purchase. To spark real results, you need to deliver hyper personalized messages that resonate right now. Personalize is an AI data marketing tool that reveals the products and services your customers are most interested. Personalized gives you instant access to the top interests of each customer and website visitor right from the dashboard in real time. Simply drop the universal code snippet on your site and create the interests you'd like to track. The AI guided system then analyzes key user behaviors. Like page views, the time on page. Visit dcency and visit frequency. Based on each individual's unique digital footprint, the AI determines the real time top interest for right now. Not yesterday. While other digital marketing tools might simply track page views or product views, personalize uses advanced AI to pinpoint the one thing your customers really want, making it easier for you to connect with them. Easily sync personalized interest data with your favorite ESP or CRM. You can customize every campaign. The result? Not only is personalize a smarter way to promote the right product at the right time. It gives you a clear marketing edge that leads to 100% higher open and click rates and more sales. Build targeted campaigns, the personalized way and enjoy enterprise personalization for a fraction of the price. Start your free trial today at human automation.ai slash PersonLIE also, if you look at the pricing of this particular product. They have different pricing over here. You can get it for a premium pricing of $219 or else you want a personalized plus or light. They are of different pricing. You can start maybe at a light, which is $69 and then based on the usage, you can improve and you can increase the plans as well. I hope this makes sense. You understand this tool now, the use case of this tool, how it is going to really help in your email marketing campaigns. Thank you so much guys for listening into this and I will see you in the next week. 139. Tool #3: Optimize Subject lines and email copy automatically: Hi, guys. Welcome to this session. So in this session, we wanted to see the third tool which you can use for optimizing subject lines for your email copies. So this tool can be used, which helps to generate customize subject lines for us and which is going to be phrasy. So this is an AI tool with the help of which you can write better subject lines. This is going to use natural language generation models it uses data insights to generate millions of natural sounding copy variants for your subject lines. So the good part about Phrase is that it's going to help in creating and discovering new effective ad copies. Okay, it generates millions of human sounding variants. I can personalize language models. It creates a lot of personalized language models for each of the customers you have got. Also, it will learn from the audiences how they respond and based on which it rebuilds the prediction model every time. So because of which, it creates very customized, effective, responsive subject lines for your email copies. So to access this, again, you can go to their website over here. Where you can go ahead and use this particular service from this website, Idally they have multiple things which is there, so the core platform is for content creation, then audience optimization and personalized campaigns which you can build out out here. This is going to be another tool, guys, which can be really used over here for subject line optimization. I hope this makes sense. You understand this tool now and possibly can use this in your business and for your clients. Thank you so much guys for listening into this and I will see you in the next video. 140. Tool #4: Write personalized email automatically: Hi, guys. Welcome to this session. So another tool which you can use over here for writing personalized email is going to be Smart Writer. Smart Writer is really great in terms of generating thousands of personalized emails which you can write to your contacts. So these two these emails are going to be completely personalized based on the contact information. So this AI tool is going to look at the contacts profile. Understand what are their interests, behavior, and based on which it is going to personalize the complete email for us. Imagine you are sending emails to 20,000 contacts and each of them is personalized based on their background, their profile. This tool can be of great help. When we have to send an email blast, we have to talk about us product launches which are happening possibly. In such a case, you can make use of this tool. As you can see, it's going to give you a great response. I will get you more than eight times more replies within minutes using this AI, and this is going to be really useful in terms of connecting with your customers in a much more effective manner. So you can check out their website, which is going to be this one, smart writer, where they give you a seven day free trial as well, so which you can see as over here. And then they have various options as well, so you can see the features of this AI tool is going to be it's going to automate hours of research work. You can send personalized emails, industry shattering reply rates. You can get very good reply rates with these emails as well. And it's used in different business models where in B to B sales, social personalization, deep research, cold emails. In all these places, you can use this. If you look at the pricing of this particular tool, the basic plan is at $49, which you can start off with. This tool is another great tool for automation for using AI in your email marketing strategies. I hope this makes sense. You understand the use case of this specific tool and I hope you're able to use this as well practically in your business and for your clients. Thank you so much guys, for listening into this and I will see you in the next video. 141. What is email automation and how you can use it to grow your business: Hi, guys. Welcome to this session. In this session, we'll talk about email automation. So email automation is basically a way by which you can automate sending out emails to your subscribers. So there can be different scenarios of different types of subscribers which you have received, and you can build out automation wherein a sequence of emails can be sent to them to convert them into your customers. So there can be different scenarios you can build out in this email automation. The best part about this is we just need to set up the automation for once, and then it continuously runs on its own at the back of our mind. Okay? So let's have a look at this. So in the Mirit account, you can very easily create these automations by going to the automation section. And there are different scenarios which you will get out here. So for example, you can create an automation from scratch if you want to. However, there are various templates provided by them. Like, for example, a simple welcome email. This is an email which the subscribers will receive once they subscribe to your email, okay? So this is a simple automation which we can have. But now look at maybe winning back inactive subscribers, people who have subscribed to your emails, but they have not been engaging at all, okay? So in such a case, you can have a different kind of automation, which can be set up. So let's have a look at this, what is happening here. So what we can do is we can go ahead and send a discount offer to such subscribers, wait for three days. Okay. And then look at the discount offer has been clicked or not. So if it is yes, then we send out a custom email to them, or else we send them like a last chance offer email asking them. And again, wait, we wait for three days. And then in the next one, we say that the last chance offer is here. So if they want to avail it, they can click on it. If they say yes, then we can move to another email and pursue them over there. Otherwise, if they have not still they don't click on it, then we can mark them as unsubscribed. So this can be a really good way of going ahead and trying to bring back unsubscribed users to our mailing list. So like this, there are various options. So re target subscribers another scenario, okay? In retarget subscribers, we are trying to re target to the people who are subscribers, so we can start with giving them a campaign offer, wait for three days for them to respond. And then we can say that we can provide the campaign offer with a condition that if it is clicked, then it is good. Okay, they can get a custom email for that. And then we also give them other offers which are available to three offers, which we can give them and try to convert and retarget them. So like this, there are various types of templates which are available here which we can make use of. A new promotion automation email can be created. Okay? Maybe if you're giving an online course to your subscribers, we can create an automation email where we can bring them to the particular offer page for the course and make them possibly purchase it. Or maybe birthday wishes as simple as a birthday wishes, automation can be done. So we can track the birth dates of our subscribers and send them an automation email based on it. So like this, if you see, there are different scenarios of automation emails which can be created a sequence of emails which we put into place and which runs at the back end, and we try to reach out to different types of our subscribers with a specific actionable step to be taken. I hope this makes sense. You understand how automation emails work. In the coming videos, we are going to see multiple examples of these and we'll create these as well on the Mente account. I hope this makes sense, and I will see you in the next video. 142. Case Study: Email Automation examples: Hi, guys. Welcome to this session. In this session, we wanted to see some real life case studies of email automation, which we do for businesses. Email automation is going to be where you're going to set up a sequence of emails which are automated and they are automatically sent out to our users. Usually when users come on our website and they provide their contact details like the name and email address, they would expect some emails to be sent to them. Now, let's say there is a company where users visit the website and they fill up their email address and after that, nothing happens. Now that creates a bad user experience and for that reason, setting up email automation becomes a necessary step. Let's look at some case studies, some different scenarios, real life scenarios where email automation works in a much better manner. One of the series examples can be wherein, let's say, you're going to send out a series of emails to your mailing list to your users, wherein the first one is going to be where once the user subscribes to your email list, they join your particular group, we send out a welcome email out here. After that, we wait for, let's say till 8:00 A.M. In that particular day when we send out the welcome email to them, which is welcome to the fashion shop. Let's say this is a store which sells clothing, we send out the welcome email. After which we wait for one more day and then we start sending out other product related emails, like, here's what's new in the stock. We're going to give that information. Then again, we wait for two days after which we go ahead and give them a choice of making a purchase, possibly. Here's what's new in the stock, so they can go and if they agree to it, then they can go to the previous one case to the beginning, and that is where they can see the products. If they are not so interested, then in that case, we send them an email where we show them other similar products on the website and trying to convince them to purchase. This can be one kind of email automation which you can set up over here for a fashion related, clothing related website. Another example can be guys book promotion. Let's say the user subscribes to your group, and now the first thing which you do is you send out a welcome email, an automated email has been set up already, and then you wait for one day. After which you send out a selection of new books, a list of books which are there available in your catalog. Then again, wait we put a delay of one day. And then we give a choice to the particular user wherein if they want, they can buy a book or get a free E book. Okay? So if they're not interested, then we can just share a free E book to them, which lets them read the book free of cost and understand the style of writing. And then if they're interested, they can purchase. So this can be another use case where email automation is used for book promotion specifically. And the third one which we want to see here is, let's say birthday offer, where specifically the anniversary of a date with the birthday is when is going to be the subscribing, the users are subscribing to it. If the birth date is before a particular date, then we are sending out the happy birthday message to them. If it is not, then we are sending out here's a gift promised to say happy birthday. This way, we are just promoting, let's say, a birthday offer which we have in place for our prismas. So these are some use cases, guys, where you can see email automation can really work. If a business has not set up an email automation, then it can create a bad user experience because they would not be receiving a sequence of emails, which ideally gives them idea about the business, the products and services, and helps to nurture them. I hope this makes sense. You understand the use case of email automation. In the coming videos, we'll see how you can set up email marketing and move forward with automation as well. Thank you so much guys for listening into this, and I will see you in the next video. 143. Creating your MailerLite account: Hi, guys. Welcome to this session. In this session, we'll see how we can open account with MailerLite. MailerLite is one of the email marketing service platforms which we can make use of. So let's have a look at this. You can search for MailerLite on Google and you'll see the first website for that, which we can go to. So this is the website, guys, which we can use for email marketing. I prefer MailerLite because of the fact that it has a lot of features which are very simple and easy to use. The interface is also very simpler, and you can quickly get into it and you can start building out campaigns out here. You can see the features right here, like email marketing automation. All of these are here. You can also build websites, create a blog. Okay? You can collect leaks, all that features are also here. And if you have planning to sell any products, digital products, ecommerce, you want to run a paid newsletter subscription, all these options will be easily available. So you can come to this particular website. They have a 30 day free trial premium feature option, which does not require providing any bank details, and you can test it out yourself, and then you can go to there and you can take the service. If you like the service, you can continue by taking a paid plan. Their pricing is also reasonable wherein you can see on a monthly basis, they will charge on an advanced one. You can have like $20 per month for 500 subscribers and so on and so forth, which you can see out here. On a free plan, which they are giving right now, you will get to reach out 2000 subscribers. So let's have a look at this, how we can sign up here. So we can go to SignUp for free, and we can give our business name and we can create a password and create the account. Okay. And then what is required is the email verification, which we can do. Once we do the email verification and we complete our profile, then the account get open, and then we can start using it for our marketing purposes. So in this simple manner, we can start using this platform and we will look in the coming videos how different types of campaigns we can build on the same platform. I hope this makes sense. You understand how to sign up on this particular email marketing service platform. Thank you so much, guys, for listening into this, and I will see you in the next video. 144. Quick look at the MailerLite interface: Hi, guys. Welcome to this session. In this session, we'll have a look at the MailerLite interface, how the platform looks like. So we'll do a quick navigation of this. So once you log into your MailerLite account, this is going to be the dashboard page. So as you can see, this is the homepage where you will arrive at. Okay? So the dashboard page gives us a performance overview of what kind of subscribers do we have at this current moment? Okay, we can see how many emails we have sent out. So month over month performance data will be showing up on the dashboard page. So we will be able to see all of this. Now, the important section is going to be the campaigns page where from where you can build out different types of campaigns. So we can build out regular campaigns, AB split campaigns. These are all the different types of campaigns you can build out here. We will see their creation as well in the coming videos. Other section is subscribers, so you can see who all are the subscribers of the emails which we have sent out, so that data will show up here, and there are different segments in which we can see this data as well. Groups which we can see, we can create different types of groups. All of that will be possible. We can also create forms. So if you want to create some pop up forms over here, so there are different options which you will get here, which you can use and you can create these forms, which can be a part of your emails which you send out to your subscribers. Also, there's a sites Builder option where we can build out different types of landing pages or websites. So MailerLite gives you multiple template landing pages which you can choose from or you can go ahead and use the ones which you can have here, the websites options are also there. So you can build out certain websites which we can use in our emails. Other than this, you have the specifically automation section. So in the automation, you can set up the automation for yourself, wherein we can set it up for our emails, or welcome emails, reminder emails to go out automatically. We don't need to send it out manually from our end. This can reduce a lot of manual work for us. So you can set up some email automation from this section. Apart from this, if you go to account settings, you will find the basic details of the account out here. And if you want to make changes to your plans or billing, all that will be possible from here. In addition to this, the platform also gives you options for integrations in the sense that you want to integrate the MailerLite account with other third party tools. So it gives you multiple options like this. You can integrate with a lot of CMS tools like Boo commerce, Shopify, BigCommerce. All of this is possible. Even let's say Facebook audiences, you want to link it to Facebook audiences, you can do that as well. So these are all the third party tools to which we can link it to and then make use of it. Other than this, you have file manager. File Manager is where you can keep a repository of all the images which you are going to use in your emails. So those can be uploaded out here. And then the last is the MI template section where all the templates which you are creating will be up here. So any campaign templates or landing page templates which you are using will be showing up in the MI template section. So this is how a MailerLite account is going to look like for us, very simple straightforward interface, which we are going to use in the coming videos to look at all these features, how they are going to be used in a real life scenario. I hope this makes sense. You understand now how this interface, the platform is going to be for us and how we can make use of it to send out email marketing for our flins. Thank you so much, guys, for listening into this session, and I will see you in the next video. 145. Plan Your Email Sequence Like a Pro: Hi, guys. Welcome to this session. In this session, we'll talk about how we plan about creating an email sequence for our businesses. So whenever we are planning to build out an email sequence, we need to think of what is the purpose it is going to fulfill. Okay? So from there, we start mentioning and thinking about how the email sequence would be. So all the automation which we were seeing in the previous video has to do with a sequence of emails which we send to our users who have joined our list. So the first thing which we obviously should be doing is sending out a welcome email. A welcome email to welcome them into the community where you're going to serve them, nurture them, providing more value through emails. So welcome email should be a must thing which we should be doing. And then we build out an email sequence. An email sequence is basically a sequence of emails which can be a three to four emails which we are sending to them initially. So these four emails can be about your business, your product, your services, the information which you want to share with them, all that you can give in the first four emails. So this way, you are building a relationship with your users, and also giving them an idea about what they can expect from you. The other aspect of email sequence is, like we were discussing earlier also, we need to clearly define what is the goal to achieve with this email sequence. There can be different types of businesses out there who have different goals altogether. You need to also clearly define what do you really want to achieve as a goal through this email sequence. So there can be different scenarios. So one scenario can be one of the goals can be that you want to sell your products and services through the email sequence. Now, in such a case, we need to this is only possible, and you can do so through email sequence. When you in each of your emails which you're sharing with them, you are adding value in it. Okay? So you're adding value, you're giving information of value to them, and they read through ways and they are influenced by the information which you have provided, and now they are ready to buy your product or services. So this can be one of the goals which people can have. Another one can be wherein I just want to the email sequences are created to increase credibility. I'm not planning to sell anything through the email marketing, but I want to just build credibility with my users who have come to my list, and that is why I've built out an email sequence where I give a lot of information regarding a particular topic. The other aspect of a goal which can be there is wherein I want to inform my users about products and services. I'm not selling it, but I just want to give them information, create some awareness about the product and services which we have, and then leave it up there. So the intent is just to make them aware about what we have to offer. Similarly, a lot of businesses can be there whose goal of creating email marketing is just to send news or updates regarding products and services which they are bringing in. If there is any new product launch, or if let's say there is a new blog page which you have written. So in such a case, in the email sequence, the four email sequence which we send out, we can add another email to that. Wherein we give them an update about the new blog which we have written, so that people can read that as well. And if they're interested ever in the future, they can reach out to us for doing business with us. So there can be various reasons or goals based on which these email sequences can be created. Another goal can be wherein we want to send out email sequences on specific dates, which can be like a Father's Day or a Mother's Day, Christmas or on holidays. So now we are trying to reach out to our customers on a seasonal basis, and based on which we want to get some leads generated sales generated from that. So this can be another approach of sending out email sequence. And then if email sequence can also be used for talking about new product launches, services which we are bringing in the market. So we can make them aware about it that there are new products which are coming in and they can check it out. And if it adds value to them, they can go ahead and purchase. So like this, we can build out different types of email sequences, guys, for various goals. So in the coming videos, we are going to see similarly email sequence created on the platform where we are going to see and reach out to the new customers, new users who are joining our list. So let's have a look at that and see how we can build it out on our MailerLite account. Thank you so much, guys, for listening to me on this session, and I will see you in the next video. 146. Creating An Email Sequence in MailerLite for new customers: Hi, guys. Welcome to this session. In this session, we'll see how we can create an automation for our new customers who are joining our list on the Mail Alt account. So let's begin and we can create this automation from the automation section which we get on the account. So once we are here, we can start creating a new automation. So we're going to start from scratch. So we can give it a name. Let's say new subscribers. And we're going to start building it out. So we'll take the same example which we had talked about earlier also. So let's say we're creating this sequence, four emails which we want to send out to our people with a welcome email. So let's begin with this. So here, you're going to start off with it, ideally speaking. So what we are doing is we want to create this for people who are joining the particular group. Okay? So we are going to mention the group as well. Let's say, people who are joining the Facebook group for students is the one where I want to start off with this email sequence. And now you can save this. So now we have this on the starting. Okay? So now it will give you multiple options. So what we want to do is we want to send out the first email to them, which is ideally going to be a welcome email. In this particular manner, we can provide other details, who is sending it from the sender email. Okay, we can also design the email, the content of it, which we'll see in the coming videos. You can also set any tracking. If you want to do UTM tags parameters which you want to set, you can do that here as well, and you can choose your language. So this is going to be the first part. Now, after this, we want to look at the second email. So we can go ahead and add the second email a, where we can give more information, content, topics about it. But now if you see there is a problem here. The problem is that let's say this is what we have implemented and this has started running. So how it is going to look like to a user. A user who just subscribed to your mailing list will first receive the welcome email, and then right after that, he will receive the second email, which is not a good user experience, we would say. So what we would want is that between the first email and second email, there is a time delay. So what we are going to do is rather than this, we are going to add a delay first. So here you can add a delay. Okay, let's say, a delay of one day, you can have different types of scheduling which we can do out here as you can see multiple options available. So we are putting a delay of one day after one day is when we want to send out the second email. So now this is better. So we can put the second email, provide all the information and save this and move forward. Similarly, we are going to follow with the third email which we want to send out. So there as well, what we are going to do is we are going to go ahead and add a delay. Let's say a delay of two days, and now comes the third email. Which you can provide out here. Once you provide the third email, now after this, you want to segment and see what kind of users you want to reach out to. So here, what we are going to make use of is a condition. So condition will based on certain actions which people have taken, now you want to segment them into different groups and give them different types of treatment. Okay? So here, with the help of condition, we are going to split. We're going to split the whole mailing list users into different groups. And that is where you can make use of conditions. So Mat gives you two options, any rule, or all rules. Any rule means. So here we're going to add some conditions, and any rule means that if any of the conditions are met, then we go with the green path. However, all rules means that all the conditions need to meet only then it can go through the green path. Okay? All right. So we'll see this as example. So let's say I'm choosing a particular activity over here. So now we have put a condition that the users, particularly who clicked on the email, Okay, if it meets this rule, okay, they're going to go to the green path. Okay? If I in case of all rules, it is going to be same again because right now there's only one condition which we have created. Okay? But now look at this if I add another condition. So now we have two conditions over here. So how this is going to work is, if I choose any rule, then any of these conditions, either this one or this one, if meets the criteria, it will go through the green part. But if I choose all rules and it becomes and then both the conditions need to meet, then only it will go through the green path. That is how you can customize the rule for yourself and build it out. So let's say we are going ahead with this right now. Wherein we are saying this one and we save this. So this is a group which has been created, and now the action which you want to take. So now you have segmented them. Okay. So what do you want to do with the people who go through the green path? You can put an action. So let's say you want to move them to a different group altogether. So these are all people from the Facebook group specifically which we are looking at. What you want to do is move them from Facebook group to another group. Okay? So let's move that. So you're going to move them from Facebook group to let's say email. So this way, I can create this part and for the people who did not meet the criteria. Okay. For them, I want to again, go ahead and send them out another email, let's say, another email, which can be a let's say a free guide, which I want to provide them, which gives more information regarding the business, and I want to set this up for them. Now, here again, if you see closely, there is a problem. The problem is after the third email, just after the third email, they will get both the options which is coming up over here for them. Here again, we should have added another delay after which we could have gone ahead with the conditions, emails being sent out. So we have to go back and add one more delay out here. So now this looks proper. So this is a simple email sequence, guys, which we have created now to nurture our new subscribers. People who are joining our list, we are sending them a welcome email and then a sequence of couple of more emails and then providing them some more information to segment them into different groups eventually so that we can nurture them differently over there. I hope this makes sense. I hope you understand how very easily you can build out such a email sequence on the Malte account, and you can use this for different scenarios. So you can build it out for different situations, different types of customers whom you want to cater to, and you can set this automation so that you don't have to do this again and again manually later on. Thank you so much, guys, for listening into this, and I will see you in the next video. 147. Activating and Testing your email automation: Hi, guys. Welcome to this session. In this session, we wanted to see how we can activate our email sequence, which we have created the email automation, which we saw in the previous video. And then also maybe we can test it out. So for that, once you have created your email automation, you can switch it on from here. Okay, so there will be a gray editable button, so you can use this to switch on your particular email automation, and you can find it in the automation section. So now it will appear over here, you can come to the new overview the overview page where you will get all the information regarding your automation which you have set up. So here you will be able to switch the activity, which is you can switch it on or you can pause it, all that will be here. Okay. You will also be able to see the subscribers over here specifically how many you have. So all that information will be provided right out here. Okay? So you can also see the subscribers in the queue. Okay, how many are about to join this particular group Okay, that also information will be provided right over here. If you go to the and now what you can do is you can go to your landing page, and over there, you can fill up your form, fill up the form with your name and email address and test this out. So once you fill up your email address and name and submit, that should ideally now become a part of the group. And when you refresh this particular page, it should show as one subscriber out here. So this way, you will be able to maintain, manage your automations from this particular page where you can also go ahead and edit the workflow as well.ver you need it. In the future, you can come here and you can make changes to the automation as well as the system requires. I hope this makes sense. You understand now how you can manage your active automation on the account and how you can continuously make changes to it and also try to improve the list which you have generated. Thank you so much, guys, for listening into this, and I will see you in the next video. 148. Analyze Your Campaign Data: Hi, guys. Welcome to this session. In this session, we wanted to talk about how to analyze the campaigns data. So once you start running your email marketing campaigns, it becomes important for us to analyze this data. To analyze this, there are certain metrics which we should be understanding very clearly. So let's have a look at this. So these are some of the most common KPIs for understanding the email marketing campaigns data. So the first one is going to be open rate. Open rate is basically a ratio between out of the total number of times the number of emails which was sent out, how many emails were opened by our users. So let's say, if I send out 100 emails to our users, out of that hundred emails, if 40 emails are opened, then my open rate is 40%. So this is one of the important metrics or KPIs which we track over here. Another one is going to be click through rates. Click through rate is what percentage of the people actually click on the links in the email provided. So the emails which we have sent out now in that email, what percentage or how many people click on the links provided inside the email. This also is very important because this shows us how much of the email content people are reading, people are going through, and people are able to understand. So we also want to make sure that we have a high click through rates, which give us a confidence that people like our content and they're interacting with our content. The other aspect of it is going to be subscribing. So we just want to keep track of also how many people unsubscribe from our email list. So which gives us an indicator of what percentage of people find our content irrelevant for them. So these are some important KPIs which we should be looking at on the platform as well. So if you go to the MailerLite account here on the dashboard, you will get to see such kind of information open clicks. This is where you will see data coming up. Also, campaign wise, it will give you information that which are the campaigns which are running, how many emails were sent, how much percentage was opened, clicked, unsubscribed. So you will get data over here as well. If you want to see the data at a campaign level, then we can do that as well by going to the campaign section specifically where the complete information will be provided. So now once the campaign starts running, it becomes important for us also to analyze or optimize these campaigns. So there are a few things which we can certainly look at to optimize campaigns. So the first is, we should be focusing on increasing the click through rates. Now, as we spoke about it, click through rates are the percentage of how many people clicking on the links provided in the emails which we send. Now, in order to improve click through rate, what we have to look at is, how can we provide more value to our users? So in the emails which we are sending out, if you're able to provide a lot of more value, then only we can expect high click through rates to happen. People will be more engaging with our content and possibly click on various links on it to go to different pages of our website. So we have to work a lot on improving the value which we are providing in our emails. The other aspect of it is increasing the open rates, which we can try to optimize the performance. So for getting better open rates, what we have to look at is we have to make our subject lines much more impactful and intriguing, and it should be very much appealing. So when you have your subject lines very appealing, then we can say that you can have a better open rates. People will tend to click on it. It should have that sense of suspense or urgency, which we can add to the subject lines, which can make people trigger them to click on it and come to and visit the email. The other aspect is going to be, obviously, increasing our subscribers. So we should be creating a lot more content and the different sources which we are using where we are promoting our content on our website, we should be doing a lot of more marketing of our website and on social media platforms where we are available, where we try to engage with our customers more. We need to increase that in order to build our subscribers population. So over a period of time, when we are continuously building content, we should be going out and doing regular content posts which we can do across all social media platforms to generate that kind of traffic to our page, which can increase the number of subscribers for us. These are three optimization tips which we can always keep in mind and we should be working on when we are running our email marketing campaigns. I hope this makes sense. You understand these points and you are able to apply them, implement them in your business. Thank you so much guys for listening into this, and I will see you in the next video. 149. Thank You For Taking This Course1: Hi, guys. I wanted to congratulate you for coming to the end of this class. Thank you so much for taking this class. I hope this was useful. We're able to learn the strategies and implement it in your business going forward. I look forward to seeing you soon in a new class, guys. Thank you, guys.