Transcripts
1. Introduction: In this Skillshare class, I'm going to show you
how you can begin to use goals correctly within your personal or business life, I am a full-time content created with over
4 million views on YouTube and thousands of
students take my online courses. And I confidently
believe a lot of the success from
the past 12 months within my business has came from setting goals and
remaining focus. In this class, I will break down a range of different
techniques and different approaches
you can take to viewing a goal in order to
follow through with it. If you are looking to create more clarity and purpose
within your life, I recommend joining me here on Skillshare to learn more
about goal setting.
2. Why Goals Don't Work!: I think the most
effective way to use goals is as progress
track is most commonly people set an end goal of what
they want to achieve, the end destination
of that ambition. But they don't consider the stepping stones
and factors and the attributes it takes to
ascertain this final moment. For example, if we use these drums behind me
here as a musician, so I want to become the
world's greatest drummer. But they don't think
about the hours of practice, rudiments, time in time signatures, and also the lifestyle or
musician to become that angle. Do they really want to travel around the world and
never be at home, never see their family for those little glimmers
of two hours on stage. No one considers the hard
reality of the achievements. And because when they
set this end goal and there's no consideration
of the progress and each stage of that progress to inevitably
finally get there. That's why a lot of people
end up giving up after just the first step and
maybe never even get study. Well, hopefully
within this class I can share with you
the benefits are found from using goals in a sort of progress tracking way. In the last two years of
growing my YouTube channels and all my online stuff that
I've been doing because I'm pretty confident
than I wouldn't have achieved over 4
million views and almost 25 thousand subscribers across my channels without
sitting down and sentiment, clear vision for what it is
that I was trying to do. So for me, a very linear approach for setting a
goal would be to go, I want to become a YouTuber that successful and to be
a YouTuber success. That's what I want. I want to be a successful you, Cuba, but there's no
substance behind this. What does it take to become
a successful YouTube? You know how many uploads, how many subscribers determines this actual factor,
how many views? There's all these other factors
and then all the things. Well, how do you get views? You know, how do you
make the videos? How do you find topics? What products do you review? What niche Do I even
make a channel on? So just setting a
goal of I want to be a YouTuber and get a
silver play button. One of those 100 K play buttons kind of means
nothing of the sort. It makes me feel
good. And this is the equivalent to when
people set the goal of, you know, I wanna lose weight. I want to lose some
way or go to the gym. When it becomes the new year
that I want to lose weight, they sign up for the
gym and then they don't consider the reality
of going to the gym. You're getting up an hour before work so they can go
through after maybe get up at 530 AM so they
can fit it into the DE so they can go to the image then your rain
and it's miserable weather. They don't want to go and
have to change their diet. All these other factors that
contribute to achieving just the simple bullet
point as it first appears. So without appreciation
for the backbone and support required
for this end goal, there's a high chance probably
not going to achieve it. Instead, by setting
mini goals and targets, you have an ability to sustain the motivation across a
longer period of time, a year, two years, how long it will actually take to achieve what
you want to do. I've been trying to do
this YouTube thing for almost coming up to two
years at this point. And without these
sustain motivation, I'd have given up and not even got a thousand subscribers.
3. Mini Goals: So what do I exactly
mean by mini goals? So switching back to becoming
a successful YouTuber here, we're going to focus on
how we can break this down into a timeline
that's more manageable. So the end goal
might be to become a YouTuber with 1
million subscribers. A pretty difficult goal to hit. But instead of
thinking, I'm going to achieve this in one year, you might think right,
right now, it's 20, 22. And I'm going to achieve this. I'm gonna give myself five
years to achieve this. We're just sort of
an average time for someone to get between a 100 to a million
subscribers when you break down analytics on this. So you go into go right, we're
getting myself five years, which would be roughly 2028. So suddenly you now
have all of the space between the goal you're trying to actually hit and
you can go right, this is one year, second
year, 34, and five-year-olds. So you now got all these
mini milestones that will contribute to
hitting this goal. So you can break it down and
hit things along the way so you don't become
disillusioned and just give up after a
couple of months. So some of these milestones
might be as follows. It might be, it might take you a year to get 1000 subscribers, and then you might
get 10 thousand subscribers in your second year. Then you could accelerate this growth to a 100
thousand because, you know, sort of
compound growth and how that sort of works. And then so on.
You might get 350 and then it would go
up to your 500 K plus. And then you finally hit the end goal of a
million subscribers. But still even breaking down a huge life achievement
go like this. There are supporting
factors behind it that contribute to each mini
goal in its own way. And usually the
supporting goals are things that you
have control over. So using the YouTuber
isn't example. You don't really have control over people clicking
the subscribe button. You have no control over people actually converting
into a subscriber. You just got to
hope that you make great content and people
actually click that button. You can't stand
there and force them onto click the red
button to do this. So you don't have control
over this goal really, you can influence it. But you don't have definitive, no control over
how that will end. But what you do have control over is the amount of
videos you can upload. So by uploading, theoretically uploading more videos would contribute to more subscribers because you're getting
more content out there. You're getting discovered
more each and every day. It's pretty simple logic. So instead, the micro goals
that support these ones, these milestones would be something like your
video upload counts. So you might go, I want to
upload one video a week, which would obviously
be about 50, 52 videos, 51 videos a year, depending on whether it's
a leap year or whatever. So there you've got your
52 videos and you like, actually no, I want to
upload three videos a week. So it's a 156 videos per year. And suddenly you can now track these because these
are in your control. This is all work ethic dependent on whether
you put the work in to create a 156 videos or
basically 5152 videos. Now this mindset
then transitions us into how I like to
approach setting goals, which is using them
as progress track is, if you notice how I wrote
that video upload goal, I wrote it as follows. I didn't the upload goal. And I did a slash 156. So that would be your
three videos a week goal. Now using this lets you track
progress across the urine. It gives you accountability as to whether you're
working hard enough. So across the year you
can go ahead and go. I've uploaded one video and then upload a day or 12
videos and then so on. You inevitably get
to a 120 videos and hopefully hit this angle. And this is exactly what
I did in the year 2020. I set the goal for my music
YouTube channel to upload 156 videos and actually
ended up building something like a 161 or a 164,
something in that region. And I track this across the entire year to ensure
that they didn't fail. And by using the goal
is a progress tracking. I almost got addicted to filling it out every
time uploaded a video, I could go and update
it, 4567, etc. And then it meant that
I ended up exceeding my expectations because I got so addicted to working on it. And the reason why I got
addicted was because I was constantly seeing progress.
4. Smart Goals: Let's talk about a technique
that you can use to go about actually setting these goals that you want to do
for the next year. And this technique is
called smart goals, and it gives you a definition
of how you can have a step-by-step
process to creating relevant reusable goes
it actually a useful. So I'll run a couple of
different examples of how this smart technique
actually works. So the S stands for Specific, which means you're setting
the obvious target, which for example,
might be losing weight. So your S would
equal losing weight, but that on its own, isn't sort of directional
enough for what you need. So you then want
to look at the M, which stands for measurable. So this would be like a specific value of
weight. Want to lose. So you maybe want to lose out no two pounds or
whatever it may be. It might be something crazy. So you want to lose two pounds. And then from this
point you look at the attainable and action. So the a, this then
means obviously, what are the action steps to go ahead and lose these
two pounds of weight? So the a would
obviously be, you know, go to the gym, maybe healthy
eating, so changing diets. So you've got your healthy
diet and a few other factors. And these factors may include particular techniques
that you need to do so, do you want to lose weight? And while you lose
weight, do you want to also gain muscles? So do you need to start lifting the weight so
you're just going to hit the treadmill and
which muscles in particular do you sort
of want to develop? So you can go a
specific action steps when you're linking it
with the measurable, then the next one is
relevant and realistic. So is it achievable, but also does it link with what you want to do
in the future so your R could be sort of
your purpose for this goal. First off, is it
realistic and achievable? So you sort of keep that
motivation there and you don't become a sort of stressed
and overwhelmed by it, then this obviously
resulting in 0 progress, but also the relevancy or why do you actually want
to lose this weight? It could be for a few factors
obviously to get healthy, but it may be like
something personal, like maybe you want to lose
weight so you can play more sports with your kids
after school and after work. Become a better parent. All these different things
that mean how is it relevant to your
actual personal life and the benefits of keeping it going and
actually achieving it. And then the final
metric is time-based. This is obviously the deadline
that you go into a set. Is this going to be
for the full year? So December 31st will
be the end date for this achievement or is
this something you want to achieve within the first
three months of the year? So by macho sort of springtime, will you have achieved this
first goal to then move on to part two of
the next stages. This is where you define the amount of time you're
going to give yourself to take the action and go
ahead and make it happen.
5. Creating Accountability: Once you've decided what
your goals are going to be, It's very important to go
ahead and write these down because this gives you some
form of accountability to yourself personally, you don't have to go and
tell somebody I'm going to achieve this issue if you don't feel that
confident about it, but it allows you to look back on it and make sure
you're constantly checking in. I'm going to use my goals from
2021 as an example of this and how I manage them across the year to ensure
they remain relevant. So as an online content creator, I create a variety of
different content. I make courses on Skillshare. I also have a multiple
different YouTube channels. So we'll put music, which is my music channel. And then we'll put
views for that as well. And then we have
my tech channels, so we'll put tech here and
as well views for that too. And then I also have my own website where
release products. So we'll put the website
products on here as well. These are just some
of the key factors around my business that
I track this year. So as I'm filming this class, I'm coming to the end of 2021. Now one of my goals for
Skillshare was to get 100 thousand watch minutes
across my courses. And so far, There's
a few weeks to go. I'm at about 96
thousand right now. So I have hit that goal
and probably exceeded it by about 3000 minutes
watched on my courses. Then on my music channel, I set the goal of getting
20000 subscribers. I started the year on
about 3000 subscribers, full thousand subscribers,
something like that. And I've closed out the year on about 15 thousand
subscribers and views. I set the target and getting
about 2 million views. And right now, also making this class I'm on about one 89. And that's probably
where we'll close out. Then for the tech channel,
I only started this in May, so this wasn't even a target when I set these at
the start of the year, this was just something
that I developed later on into the timeline. And I set the goal of getting
10 thousand subscribers, which is ridiculous because
I only started in May. So I gave myself about a 56
month period to do this, and I managed to get about 7,007.5 by the end of the year, which I think is fantastic. I'm really happy
with that because this was completely
unachievable, but I added that extra ambition to keep myself driving forward. Same with the views. I set the target of
3 million views, which again was completely
unrealistic and not achievable within this time-frame for a
brand new channel. And I still managed to bring in a 2 million views within
that 56 month periods. So I think now is
a fantastic job. Now my music website they see is where
it got interesting. Initially, I set the
goal of releasing. I think it was something
like 12 products, but I only ended
up releasing full. So you can go at,
this was a huge fail, but what I had to do was mid, mid, within the year, I had to reassess this goal because it turned
out that wasn't as much content I initially
thought I'll be able to produce that was at
a high enough value. So I less than this
goal down a six. And this is one of
the key things when you are setting your goals, when you're using your goals
as trackers like this, it gives you a constant
progress and updates to see how you're moving
along that progress line. I think it's a huge and very
important way to use them. So you don't feel that
overwhelmed and you feel like you're achieving some animals like a video game, you going higher and higher up in the leader board
across the year. But you sometimes need to re-evaluate them if
you're not making as quick enough progress
as you first expected after you have
a couple month period, you need to look back on
them and create a new goal. So, you know, setting something ridiculous like releasing
12 products for no reason. Looking back and go
right, actually, let's reduce that to
six because that's something that I can still
make a difference with. So using the example
of losing weight, you may have initially
set a huge goal for losing weight
or gaining muscle, but you just couldn't
get to the gym enough. You know, you need to get
to the gym three times a week in order to
achieve set goals. But you could only get to go once a week because just
life got in the way and you had to
reduce the goal to just cater it towards
circumstances. And this was an example of this. I said a huge goal, but I got so busy doing all of this other stuff
that took priority. I had to just change it due to the circumstances and in the end off see, I
got four out of six. I probably would've
got six out of six, but a few products
didn't release that I intended to
make content on. So it was just sort
of out of my control and output it as
sort of a medium. Happy, it's not like a tick, but it's not a cross. I hope this shows a
unique way of how you can use these goals as
progress trackers and the importance of keeping them updated and constantly
looking back on them. I check these every single day. You don't need to
be that extreme. You can just check
them once a week or once a month and reassess
where you're at with them. But I look at these every
single day and it highlights the areas of my
business that are lacking where I'm not
releasing enough content, the views are really
hitting the targets. And then it makes me think, what do I need to do in order to increase the views or
increase in subscribers to get closer to that
target that I should have hit it by the
end of this year.
6. Adding Ambition to your Mission: One final note that I want to add on setting milestones and goals is adding that
extra bit of ambition. A lot of people
talk about how you should Tenex your goals, which is kind of crazy
when you think about it, your goal might be to get 10 thousand YouTube subscribers. And if you Tenex
that, that would be a 100 thousand
YouTube subscribers, which is a pretty huge increase in the space of a
12 month period. But I kind of get the
theory behind it. I don't necessarily agree with
the huge thing of texting, but adding maybe an extra 10, 15 percent, as we saw when we looked at my
goals from last year. You can see there's a bit of
ambition in certain areas. No, I try and I get
a million views when it's virtually
impossible and also trying to get About 5000 more
subscribers than what was actually realistic and hitting it in sort of a midway point. And this is the key of
adding that extra ambition. I think it's super important, especially if you're
in a good mindset. I don't recommend doing this if you like a bit of confidence, but if you've got loads of
energy, you're feeling good. You're confident about
smashing the year. This is something you should do, and this is something that I always do when I'm setting
my own personal goals. I basically set this target. It's completely unrealistic
for a kid of my ability, and I somehow try my hardest to find a way
to make that achievable. And example of this might
be a financial goal. So right now I'm age 21 and I might set the
crazy goal of going. I wanna make 100 thousand
pounds this year. This is the crazy
girl. I wanted to make six figures looking on
Google, apparently, if you make this amount
of money at this age, is puts you in a sort
of top 1% earners. So it's it's literally
the audit and not really something that a 21-year-old really focuses on. But although the
chances of me hitting this target is
basically 1 percent, There's something about
thinking about it. It creates his positive attitude towards
everything else you do within your personal
life or your business. What I found from adding extra and crazy ambition to a goal, it means that you definitely hit the initial goal
that you kind of sets. So although I might not
make 100 thousand pounds, because I'm striving
towards this and I have such a positive
attitude and mentally That's the
level where I think I'm Act while I'm working and
trying to figure out things. It might mean that I hit 25 percent realistic more
than what I would've hit. So I end up making 25
percent more progress than if I just set it dead
safe thing I'm going to want to make 20 thousand pounds
because that might be something that is completely achievable within my age group. A much better
example of this was my approach with my
tech channel issue. Realistically, I was
not going to get more than 5000 subscribers. That was my high end
goal is as my sort of top 1% goal for
the time span that I had for growing this
channel in a very competitive, in saturated space. That was the realist, that was the sort
of unrealistic. That's the top end
of what I could do. But mentally I set
it at 10 thousand. I was like, I'm going
for 10 thousand because I want it to overtake my music channel in basically half the time it took me to build
that music channel. And by having this
huge mentality, almost a 50 percent increase on the actual initial target. It meant that
obviously I achieved over 7 thousand subscribers. Whereas if I'd have
just tag it for 5000, I probably would have
only got something like full thousand
because I was playing it safe and I didn't have the
span ambition to chase and this accountability
like I had over here. And hope that people that
feel super confident with this goal is this kind
of makes sense as a way of pushing the envelope because my goal was to hit
5000 subscribers. But because mentally
I was going to ten, I ended up in 7
thousand subscribers. And all of these just
sort of accelerates the growth from me
personally and in my business going into the
following year to sort of have a great springboard effect to keep things growing
and going forward.
7. Thanks for Watching!: I do hope that you've
enjoyed this class here on Skillshare about setting effective and clear goals
for the up and coming year. One final skill that you need to develop to make sure
that you can effectively achieve these goals
into the new year is understanding the
importance of time management, understanding simple time
management techniques, and developing the
ability to plan out your week from start to finish. We'll make sure you never
use the excuse of not having enough time to follow
through on your goals. I already have a class here on Skillshare that
takes you through the basic principles of time
management and planning out the perfect week so
you can find success. And I highly recommend
watching that class next. But as always, I'd
been BEM Rollins, thank you so much for watching. Make sure you check
out the class project and leave this class of review. And I will see you
in the next one.