Goal Setting for a PERFECT and SUCCESSFUL Year!! | Ben Rowlands | Skillshare

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Goal Setting for a PERFECT and SUCCESSFUL Year!!

teacher avatar Ben Rowlands, Content Creator with 800,000 Followers

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      0:31

    • 2.

      Why Goals Don't Work!

      2:56

    • 3.

      Mini Goals

      4:02

    • 4.

      Smart Goals

      2:32

    • 5.

      Creating Accountability

      4:46

    • 6.

      Adding Ambition to your Mission

      3:28

    • 7.

      Thanks for Watching!

      0:40

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About This Class

Top-level athletes, successful businesspeople and high achievers in any field all set goals. Setting goals gives you long-term vision and short-term motivation! Goals help you to organise your time and your resources so that you can make the most of your life. With clearly defined goals you can measure your success across a year, and track progress to your next milestone. 

In this Skillshare Class, I will break down the fundamental techniques to setting SMART Goals, that you can actually complete and keep sustained motivation along the way. I will provided current and past examples of how I have used goals to find success and how these methods have matured over time. To help you on your way to a better future! 

If you are ready to finally work towards your passions and start your year right! Join me here on Skillshare and let’s get started!!    

Meet Your Teacher

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Ben Rowlands

Content Creator with 800,000 Followers

Teacher

Ben Rowlands is a 24-year-old Content Creator who has made a significant impact in the digital world, amassing an impressive 800,000 Followers and a staggering 500,000,000 Views across social media. Renowned for his deep passion for Tech, Gaming, and Music, Ben has skillfully leveraged his interests to build a diverse and highly successful online presence. Within just one year, he grew his YouTube channel to over 100,000 subscribers, and on TikTok, it took only a few months for him to reach the same milestone.

Ben's channels span multiple niches, making him a versatile presenter. With the ability to adapt across content styles, providing greater knowledge and understanding of what it takes to be a full-time creator. In addition to his life as a content creator, Ben is a... See full profile

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Transcripts

1. Introduction: In this Skillshare class, I'm going to show you how you can begin to use goals correctly within your personal or business life, I am a full-time content created with over 4 million views on YouTube and thousands of students take my online courses. And I confidently believe a lot of the success from the past 12 months within my business has came from setting goals and remaining focus. In this class, I will break down a range of different techniques and different approaches you can take to viewing a goal in order to follow through with it. If you are looking to create more clarity and purpose within your life, I recommend joining me here on Skillshare to learn more about goal setting. 2. Why Goals Don't Work!: I think the most effective way to use goals is as progress track is most commonly people set an end goal of what they want to achieve, the end destination of that ambition. But they don't consider the stepping stones and factors and the attributes it takes to ascertain this final moment. For example, if we use these drums behind me here as a musician, so I want to become the world's greatest drummer. But they don't think about the hours of practice, rudiments, time in time signatures, and also the lifestyle or musician to become that angle. Do they really want to travel around the world and never be at home, never see their family for those little glimmers of two hours on stage. No one considers the hard reality of the achievements. And because when they set this end goal and there's no consideration of the progress and each stage of that progress to inevitably finally get there. That's why a lot of people end up giving up after just the first step and maybe never even get study. Well, hopefully within this class I can share with you the benefits are found from using goals in a sort of progress tracking way. In the last two years of growing my YouTube channels and all my online stuff that I've been doing because I'm pretty confident than I wouldn't have achieved over 4 million views and almost 25 thousand subscribers across my channels without sitting down and sentiment, clear vision for what it is that I was trying to do. So for me, a very linear approach for setting a goal would be to go, I want to become a YouTuber that successful and to be a YouTuber success. That's what I want. I want to be a successful you, Cuba, but there's no substance behind this. What does it take to become a successful YouTube? You know how many uploads, how many subscribers determines this actual factor, how many views? There's all these other factors and then all the things. Well, how do you get views? You know, how do you make the videos? How do you find topics? What products do you review? What niche Do I even make a channel on? So just setting a goal of I want to be a YouTuber and get a silver play button. One of those 100 K play buttons kind of means nothing of the sort. It makes me feel good. And this is the equivalent to when people set the goal of, you know, I wanna lose weight. I want to lose some way or go to the gym. When it becomes the new year that I want to lose weight, they sign up for the gym and then they don't consider the reality of going to the gym. You're getting up an hour before work so they can go through after maybe get up at 530 AM so they can fit it into the DE so they can go to the image then your rain and it's miserable weather. They don't want to go and have to change their diet. All these other factors that contribute to achieving just the simple bullet point as it first appears. So without appreciation for the backbone and support required for this end goal, there's a high chance probably not going to achieve it. Instead, by setting mini goals and targets, you have an ability to sustain the motivation across a longer period of time, a year, two years, how long it will actually take to achieve what you want to do. I've been trying to do this YouTube thing for almost coming up to two years at this point. And without these sustain motivation, I'd have given up and not even got a thousand subscribers. 3. Mini Goals: So what do I exactly mean by mini goals? So switching back to becoming a successful YouTuber here, we're going to focus on how we can break this down into a timeline that's more manageable. So the end goal might be to become a YouTuber with 1 million subscribers. A pretty difficult goal to hit. But instead of thinking, I'm going to achieve this in one year, you might think right, right now, it's 20, 22. And I'm going to achieve this. I'm gonna give myself five years to achieve this. We're just sort of an average time for someone to get between a 100 to a million subscribers when you break down analytics on this. So you go into go right, we're getting myself five years, which would be roughly 2028. So suddenly you now have all of the space between the goal you're trying to actually hit and you can go right, this is one year, second year, 34, and five-year-olds. So you now got all these mini milestones that will contribute to hitting this goal. So you can break it down and hit things along the way so you don't become disillusioned and just give up after a couple of months. So some of these milestones might be as follows. It might be, it might take you a year to get 1000 subscribers, and then you might get 10 thousand subscribers in your second year. Then you could accelerate this growth to a 100 thousand because, you know, sort of compound growth and how that sort of works. And then so on. You might get 350 and then it would go up to your 500 K plus. And then you finally hit the end goal of a million subscribers. But still even breaking down a huge life achievement go like this. There are supporting factors behind it that contribute to each mini goal in its own way. And usually the supporting goals are things that you have control over. So using the YouTuber isn't example. You don't really have control over people clicking the subscribe button. You have no control over people actually converting into a subscriber. You just got to hope that you make great content and people actually click that button. You can't stand there and force them onto click the red button to do this. So you don't have control over this goal really, you can influence it. But you don't have definitive, no control over how that will end. But what you do have control over is the amount of videos you can upload. So by uploading, theoretically uploading more videos would contribute to more subscribers because you're getting more content out there. You're getting discovered more each and every day. It's pretty simple logic. So instead, the micro goals that support these ones, these milestones would be something like your video upload counts. So you might go, I want to upload one video a week, which would obviously be about 50, 52 videos, 51 videos a year, depending on whether it's a leap year or whatever. So there you've got your 52 videos and you like, actually no, I want to upload three videos a week. So it's a 156 videos per year. And suddenly you can now track these because these are in your control. This is all work ethic dependent on whether you put the work in to create a 156 videos or basically 5152 videos. Now this mindset then transitions us into how I like to approach setting goals, which is using them as progress track is, if you notice how I wrote that video upload goal, I wrote it as follows. I didn't the upload goal. And I did a slash 156. So that would be your three videos a week goal. Now using this lets you track progress across the urine. It gives you accountability as to whether you're working hard enough. So across the year you can go ahead and go. I've uploaded one video and then upload a day or 12 videos and then so on. You inevitably get to a 120 videos and hopefully hit this angle. And this is exactly what I did in the year 2020. I set the goal for my music YouTube channel to upload 156 videos and actually ended up building something like a 161 or a 164, something in that region. And I track this across the entire year to ensure that they didn't fail. And by using the goal is a progress tracking. I almost got addicted to filling it out every time uploaded a video, I could go and update it, 4567, etc. And then it meant that I ended up exceeding my expectations because I got so addicted to working on it. And the reason why I got addicted was because I was constantly seeing progress. 4. Smart Goals: Let's talk about a technique that you can use to go about actually setting these goals that you want to do for the next year. And this technique is called smart goals, and it gives you a definition of how you can have a step-by-step process to creating relevant reusable goes it actually a useful. So I'll run a couple of different examples of how this smart technique actually works. So the S stands for Specific, which means you're setting the obvious target, which for example, might be losing weight. So your S would equal losing weight, but that on its own, isn't sort of directional enough for what you need. So you then want to look at the M, which stands for measurable. So this would be like a specific value of weight. Want to lose. So you maybe want to lose out no two pounds or whatever it may be. It might be something crazy. So you want to lose two pounds. And then from this point you look at the attainable and action. So the a, this then means obviously, what are the action steps to go ahead and lose these two pounds of weight? So the a would obviously be, you know, go to the gym, maybe healthy eating, so changing diets. So you've got your healthy diet and a few other factors. And these factors may include particular techniques that you need to do so, do you want to lose weight? And while you lose weight, do you want to also gain muscles? So do you need to start lifting the weight so you're just going to hit the treadmill and which muscles in particular do you sort of want to develop? So you can go a specific action steps when you're linking it with the measurable, then the next one is relevant and realistic. So is it achievable, but also does it link with what you want to do in the future so your R could be sort of your purpose for this goal. First off, is it realistic and achievable? So you sort of keep that motivation there and you don't become a sort of stressed and overwhelmed by it, then this obviously resulting in 0 progress, but also the relevancy or why do you actually want to lose this weight? It could be for a few factors obviously to get healthy, but it may be like something personal, like maybe you want to lose weight so you can play more sports with your kids after school and after work. Become a better parent. All these different things that mean how is it relevant to your actual personal life and the benefits of keeping it going and actually achieving it. And then the final metric is time-based. This is obviously the deadline that you go into a set. Is this going to be for the full year? So December 31st will be the end date for this achievement or is this something you want to achieve within the first three months of the year? So by macho sort of springtime, will you have achieved this first goal to then move on to part two of the next stages. This is where you define the amount of time you're going to give yourself to take the action and go ahead and make it happen. 5. Creating Accountability: Once you've decided what your goals are going to be, It's very important to go ahead and write these down because this gives you some form of accountability to yourself personally, you don't have to go and tell somebody I'm going to achieve this issue if you don't feel that confident about it, but it allows you to look back on it and make sure you're constantly checking in. I'm going to use my goals from 2021 as an example of this and how I manage them across the year to ensure they remain relevant. So as an online content creator, I create a variety of different content. I make courses on Skillshare. I also have a multiple different YouTube channels. So we'll put music, which is my music channel. And then we'll put views for that as well. And then we have my tech channels, so we'll put tech here and as well views for that too. And then I also have my own website where release products. So we'll put the website products on here as well. These are just some of the key factors around my business that I track this year. So as I'm filming this class, I'm coming to the end of 2021. Now one of my goals for Skillshare was to get 100 thousand watch minutes across my courses. And so far, There's a few weeks to go. I'm at about 96 thousand right now. So I have hit that goal and probably exceeded it by about 3000 minutes watched on my courses. Then on my music channel, I set the goal of getting 20000 subscribers. I started the year on about 3000 subscribers, full thousand subscribers, something like that. And I've closed out the year on about 15 thousand subscribers and views. I set the target and getting about 2 million views. And right now, also making this class I'm on about one 89. And that's probably where we'll close out. Then for the tech channel, I only started this in May, so this wasn't even a target when I set these at the start of the year, this was just something that I developed later on into the timeline. And I set the goal of getting 10 thousand subscribers, which is ridiculous because I only started in May. So I gave myself about a 56 month period to do this, and I managed to get about 7,007.5 by the end of the year, which I think is fantastic. I'm really happy with that because this was completely unachievable, but I added that extra ambition to keep myself driving forward. Same with the views. I set the target of 3 million views, which again was completely unrealistic and not achievable within this time-frame for a brand new channel. And I still managed to bring in a 2 million views within that 56 month periods. So I think now is a fantastic job. Now my music website they see is where it got interesting. Initially, I set the goal of releasing. I think it was something like 12 products, but I only ended up releasing full. So you can go at, this was a huge fail, but what I had to do was mid, mid, within the year, I had to reassess this goal because it turned out that wasn't as much content I initially thought I'll be able to produce that was at a high enough value. So I less than this goal down a six. And this is one of the key things when you are setting your goals, when you're using your goals as trackers like this, it gives you a constant progress and updates to see how you're moving along that progress line. I think it's a huge and very important way to use them. So you don't feel that overwhelmed and you feel like you're achieving some animals like a video game, you going higher and higher up in the leader board across the year. But you sometimes need to re-evaluate them if you're not making as quick enough progress as you first expected after you have a couple month period, you need to look back on them and create a new goal. So, you know, setting something ridiculous like releasing 12 products for no reason. Looking back and go right, actually, let's reduce that to six because that's something that I can still make a difference with. So using the example of losing weight, you may have initially set a huge goal for losing weight or gaining muscle, but you just couldn't get to the gym enough. You know, you need to get to the gym three times a week in order to achieve set goals. But you could only get to go once a week because just life got in the way and you had to reduce the goal to just cater it towards circumstances. And this was an example of this. I said a huge goal, but I got so busy doing all of this other stuff that took priority. I had to just change it due to the circumstances and in the end off see, I got four out of six. I probably would've got six out of six, but a few products didn't release that I intended to make content on. So it was just sort of out of my control and output it as sort of a medium. Happy, it's not like a tick, but it's not a cross. I hope this shows a unique way of how you can use these goals as progress trackers and the importance of keeping them updated and constantly looking back on them. I check these every single day. You don't need to be that extreme. You can just check them once a week or once a month and reassess where you're at with them. But I look at these every single day and it highlights the areas of my business that are lacking where I'm not releasing enough content, the views are really hitting the targets. And then it makes me think, what do I need to do in order to increase the views or increase in subscribers to get closer to that target that I should have hit it by the end of this year. 6. Adding Ambition to your Mission: One final note that I want to add on setting milestones and goals is adding that extra bit of ambition. A lot of people talk about how you should Tenex your goals, which is kind of crazy when you think about it, your goal might be to get 10 thousand YouTube subscribers. And if you Tenex that, that would be a 100 thousand YouTube subscribers, which is a pretty huge increase in the space of a 12 month period. But I kind of get the theory behind it. I don't necessarily agree with the huge thing of texting, but adding maybe an extra 10, 15 percent, as we saw when we looked at my goals from last year. You can see there's a bit of ambition in certain areas. No, I try and I get a million views when it's virtually impossible and also trying to get About 5000 more subscribers than what was actually realistic and hitting it in sort of a midway point. And this is the key of adding that extra ambition. I think it's super important, especially if you're in a good mindset. I don't recommend doing this if you like a bit of confidence, but if you've got loads of energy, you're feeling good. You're confident about smashing the year. This is something you should do, and this is something that I always do when I'm setting my own personal goals. I basically set this target. It's completely unrealistic for a kid of my ability, and I somehow try my hardest to find a way to make that achievable. And example of this might be a financial goal. So right now I'm age 21 and I might set the crazy goal of going. I wanna make 100 thousand pounds this year. This is the crazy girl. I wanted to make six figures looking on Google, apparently, if you make this amount of money at this age, is puts you in a sort of top 1% earners. So it's it's literally the audit and not really something that a 21-year-old really focuses on. But although the chances of me hitting this target is basically 1 percent, There's something about thinking about it. It creates his positive attitude towards everything else you do within your personal life or your business. What I found from adding extra and crazy ambition to a goal, it means that you definitely hit the initial goal that you kind of sets. So although I might not make 100 thousand pounds, because I'm striving towards this and I have such a positive attitude and mentally That's the level where I think I'm Act while I'm working and trying to figure out things. It might mean that I hit 25 percent realistic more than what I would've hit. So I end up making 25 percent more progress than if I just set it dead safe thing I'm going to want to make 20 thousand pounds because that might be something that is completely achievable within my age group. A much better example of this was my approach with my tech channel issue. Realistically, I was not going to get more than 5000 subscribers. That was my high end goal is as my sort of top 1% goal for the time span that I had for growing this channel in a very competitive, in saturated space. That was the realist, that was the sort of unrealistic. That's the top end of what I could do. But mentally I set it at 10 thousand. I was like, I'm going for 10 thousand because I want it to overtake my music channel in basically half the time it took me to build that music channel. And by having this huge mentality, almost a 50 percent increase on the actual initial target. It meant that obviously I achieved over 7 thousand subscribers. Whereas if I'd have just tag it for 5000, I probably would have only got something like full thousand because I was playing it safe and I didn't have the span ambition to chase and this accountability like I had over here. And hope that people that feel super confident with this goal is this kind of makes sense as a way of pushing the envelope because my goal was to hit 5000 subscribers. But because mentally I was going to ten, I ended up in 7 thousand subscribers. And all of these just sort of accelerates the growth from me personally and in my business going into the following year to sort of have a great springboard effect to keep things growing and going forward. 7. Thanks for Watching!: I do hope that you've enjoyed this class here on Skillshare about setting effective and clear goals for the up and coming year. One final skill that you need to develop to make sure that you can effectively achieve these goals into the new year is understanding the importance of time management, understanding simple time management techniques, and developing the ability to plan out your week from start to finish. We'll make sure you never use the excuse of not having enough time to follow through on your goals. I already have a class here on Skillshare that takes you through the basic principles of time management and planning out the perfect week so you can find success. And I highly recommend watching that class next. But as always, I'd been BEM Rollins, thank you so much for watching. Make sure you check out the class project and leave this class of review. And I will see you in the next one.