Transcripts
1. Introductions: Are you starved for
attention like me? Do you have a passion project that you wish more people
knew and cared about? Is your budget to promote
set project nearly nothing or very nothing? I can
definitely help you. [MUSIC] Hi, I'm Jamie Benson, a reformed fine artist, funny guy, accidental marketing professional and human person. Cliff Notes, I once
felt invisible as a choreographer
and comedian with no pedigree network
or resources, I developed my own scrappy
methods of self-promotion, including how to get this face plastered across a
bunch of media outlets. Now I train creative
entrepreneurs like you, how to get maximum
visibility for your own causes with
literally any budget. In this fun
action-oriented course, you'll learn how to create
relevant contact list, write persuasively
about your work and quickly pitch yourself
to members of the press. Beyond acquiring press, though, these skills will help
you apply for grants, residencies, sponsorships, and other business
opportunities. Not to mention impress
your friends and family. This experience
will be invaluable for entrepreneurs at any level. Beginners, you'll hit
the ground running. Intermediates will
expand audiences beyond their friends
and family and advanced students will learn
outreach methods not found in school or PR firms. All you need is
something to promote and a way to send email. Ideally, you'll have
or be able to start a free email marketing
service account, which we'll talk about. In closing, self-promotion
can be intimidating. Just know you don't
need to be famous or exaggerate your skills in
order to be newsworthy. With some help, you can
more effectively share your human story with other humans that will help that story be seen
by even more humans. Let's have some fun and courageously put ourselves
out there together. I'll see you on the
other side. [MUSIC]
2. Build Your Press List: Let's talk about press list. Your initial pitches to
the press are going to be through e-mail, which means, you need a ton of direct e-mail addresses
for the editors, journalists, show producers that you're going to
want to reach out to. I should note, this
course is for those that don't want to
spend any money. But I would be remiss
not to mention a paid database called Cision. If you have a bunch
of money to pay for a searchable database of
press contacts, go for it. Even if you do though, everyone benefits from
collecting their own contacts. Let's do that. First, create an Excel style table, we going to keep it simple. The cells can be e-mail,
name, publication, and the topics that they
cover like arts and culture, fashion, sports, technology,
local news, etc. I also like to have a
notes cell on there. Say, I can't find it a
direct e-mail address. Maybe I have the link to
their contact page on their website or their
social media links, maybe a personal affiliation
that I have with them, whether that's we know the
same people or I've read something of theirs
that I really enjoy, that sort of thing. How do you find these direct
e-mails? Let's talk about it. You want to be aware
of first and foremost, be conscious of who's writing the articles you're
reading every day. We're constantly consuming news. Also take a note of who's
covering your peers, your rivals, those that
you aspire to be like. Visit their websites, look
at their press pages, go directly to the people and the publications that
are talking about them. Oftentimes, in an article, you can see the
journalist's name at the top or the
bottom of the page. Those names will
even be links to show all the articles that
they've been part of. Sometimes, you can
find the direct e-mail address on this page. Most publications
on their website have what's called a masthead, which is just a mega list of all the names of the journalists they currently
have working for them, what they cover, and sometimes, even has their direct
e-mail address there. Most writers and
journalists have a website. Get on the Googles, take a look at the
personal websites for the writers that
you're interested in. Even if you still can't find
a direct e-mail address, many of these writers will have a contact page on their website. You can pitch them through
the contact page and then if they respond to your
actual e-mail address, then you've got their direct e-mail address and you just copy and paste that sucker
into your new table. Most writers and journalists
also have Twitter accounts. You'd be surprised how often you find a direct e-mail address in the bio of a writer's
Twitter account. Again, you don't need to be
super active on Twitter. In fact, I even recommend
you visit at Jamie Benson. If you look at my lists, I even have a Media Magic list. I think, I also have
some New York Times lists so that when you
click on these lists, you can follow them, I believe. You can click on them and then everything in your news feed
will only be journalists, so you can develop
relationships that way. It's really important
to have a vast mix of sources that you're
going to be pitching. You're not always, in fact, rarely will you be pitching
to be on the cover of Vogue. You definitely want
publications of different sizes and
different niches. Niches can be just as
effective, in fact, maybe more because you can
get more coverage in some of these smaller-focused
publications and also have a more direct link
to the exact people that are most likely to be interested in what you're doing. Really important,
this is critical. Your list is never
finished, it's alive. Constantly, it's like
the cells in your body. They're constantly turning over, and you're producing new ones. You're updating this
list constantly. The journalism industry is in a massive state of
flux at all times, essentially in the 21st century, so people are changing jobs, people are losing jobs. Three really important things to know about your press list. It is a numbers game, so it just keep adding. In fact, I try to have hundreds of relevant press
contexts at anytime. It's also relationship game and a long game because of it. Even if you don't get
responses right away from some of the
people you're pitching through these lists, it doesn't mean they
aren't becoming more aware of you and might be considering
you as time goes on. Sometimes, you have
to continually pitch and cultivate
relationships with these contexts before you get big results from them or
continued results from them. Go ahead and copy and
paste what you find, place it into your
Excel document, and keep it pushing.
3. How to Be Newsworthy: What makes someone newsworthy? I'm glad you asked. We're going to identify
some key elements that can make you
more newsworthy or help you be aware of
the newsworthy elements of your personage. But any sort of
public-facing event people can buy tickets for, or maybe a product
launch of some kind, you are having a big
event to celebrate those kinds of things can
absolutely be pitched to press. The larger scale, the more
press-worthy it generally is, but that's not always the case. Any sort of new hire that
you've brought on often in a leadership position or you've garnered a new
position yourself, you can send a press release and do some pitches
about that as well. Challenges that you've
possibly are overcoming. Sometimes this qualifies
as what's called a human-interest story when your personal
circumstances become something that people relate to, root for you because of, what are the personal
circumstances you're facing? You don't have to tell your biggest secrets
or anything with this, I never mean that. But you can tell your
human experience and how that factors in to the work that you're doing
and why you're doing it. If you've had any
recent breakthroughs about the work that you do, if you're doing it in a
slightly different way or a very different way from other
people in your industry, you can definitely send
WordPress about that. Anytime you get an award or recognition of any kind,
even smaller boards, it can be very useful
when you're pitching press because it helps build some trust with the
work that you're doing when you have people in your industry recognizing
the work that you do. Topical associations can
really factor in easily. This is relevant for
socially charged topics. If you can contribute
meaningfully with your work to a conversation that's already happening
in the culture, then sometimes your
work becomes even more relevant and therefore
more press-worthy. Yes, you don't need to be
famous in order to be quote, unquote newsworthy,
but it does help. Anything associated
with a celebrity, if a celebrity has
partnered with you in some way as being maybe the face of something
that you're doing, uses your product, et cetera, all of that is a
reason to pitch press. If you're partnering
with any new artist, technology expert, a venue that's
presenting your work, a company that's teaming up
with you for some project, all of those kinds of things can be announced to the press. Ultimately, I tried
to consider what is also distinct about the
work that I'm doing? What is different
about my methods? How do I bring my
unique background into the work that I'm doing? If it's not very distinct, perhaps I actually push what
I'm doing a little further. That can be an unspoken benefit of pitching yourself
to the press. We want to tell the
who, what, when, wheres of the work
that we're doing, the thing that we're promoting. Sometimes I find it's even more important to tell
the how and the why. How am I approaching
this differently than maybe other people
are and why am I, my unique self doing this work? Because that's something
that audiences relate to. If you remember nothing
else from this lesson, the most important
thing when you're pitching is to serve a story, a ready-made story to the press
that they can just ****** up and place in whatever television
segment article that they're working on. Many people that I worked with consider themselves
storytellers, and yet they don't access that creativity in
their promotional work. It's a real shame and missed opportunity because
that type of creativity is the thing that's going
to help you stand out amongst the press and stand
out for potential audiences. What are the stakes for you? You can share that sort of thing with members of the press. Each of these elements could be the focus of a new
press release. You could also have one more
general press release about your work and then
base your pitches on some of these
newsworthy elements. This brings us to
our class project on writing your own headline. Try some different headlines for your work that are
inspired by some of these newsworthy elements and add them to your project
for this course. Create your project if
you haven't already, type in headline ideas and jot
down something to promote, whether that's an event,
a new award, job, method you've
discovered, or just the unique circumstances
you're in. It doesn't need to
be a full sentence or even a real thing yet. We can be aspirational. Write something newsworthy
you wish was happening as a powerful step towards
achieving that exact goal. Either way, we'll clean
these ideas up later, practicing how to frame our projects for people
working in the media. I encourage everyone to
give each other feedback, ask questions, and show support. [MUSIC]
4. Pitching Humans (not news machines): Let's talk about pitches. There are three main parts
to your PR apparatus. You have your pitches, your press release,
and your press kit. A pitch is a short
persuasive story idea that's personalized
for the person you are reaching out to. Usually, it's done
by email first. My email pitches are usually three to four
sentences and I make sure to hit swiftly
some key points. First, I always open with
a reference to their work. Hey, I read your piece about such and such in
the New York Times. Then I tie in how what I
do meets what they do. I also do work like this that touches on a lot of
these similar themes. Then I introduce what I'm promoting and throwing
some newsworthy elements. I just got a grant
to partner with this organization for
a production that's happening this day
and this time and then I finish up with
a call to action. I invite them to feature me, to interview me, to visit
a rehearsal or something, and then I connect them
to a press release and press kit should they
want more information, and then I walk away. This all ties into the write your own headline course
project that we have. This shorthand to describe
your work can be used as the email subject line for the pitch that you're doing. It could also just
be the headline for your press release which you
would share with your pitch. It might even be used, this type of sentence structure, within the pitch that you do as a way to quickly express
the work that you're doing. Go ahead and open your
project and let's play around with possible subject
lines for a pitching press. Take one of your newsworthy
headline ideas from a previous lesson and make a
complete sentence out of it. Now, pick a way to start the subject line based on
what could be in the email. Is it a story you want to tell, or will you be inviting
them to something, or is it a topic that would be great to discuss
in an interview? Here's a successful
real-life example of an email subject line of mine that resulted in a lot of press. Keep playing around, there
are a ton of reasons to pitch press and many ways
to write a headline. We'll also work
more on this later. One main thing I want
to emphasize here is that journalism is hard. It's harder than
ever for a new site to function right now. The people you're pitching
have less time and more responsibility than they did maybe even a few years ago. There are also perhaps receiving hundreds of pitches a day. Even if you're good
at what you're doing, they have specific limitations, editor requests, et cetera, which means that your
project might not be the right thing for them
to cover at this time. I think it's really
critical to be very humane when pitching press for
all of these reasons. For example, here's how I pitched in York Times
writer on LinkedIn, but make sure to include
a picture of a baby cow because I read on
their website that they love that thing. I'm relating to them as
a human by doing so, letting them know
that I actually am interested in their
work and who they are. [MUSIC]
5. Write Your Own Story, aka Press Release: It's time to discuss
press releases. Now a press release
in and of itself, that outline of it is it
pretty simple, by nature, but it's really imperative that you streamline the
information and make it as skimmable as possible with a few little sparks to entice. The very top of the page, you're going to have
usually some logo, contact name, title, and
phone number, email address. Then you also put when this information is going to
be available to the public. For the most part,
many of us can just put for immediate release. You have a headline and a
potentially a subheadline. This goes to our
project for the course. This is really where
it's going to shine. Let's try creating a
press release headline and subheadline now
in your project, essentially you're
attempting to get across the most pertinent
information about one key happening that
you're promoting, whether that's alive, event, new discovery,
product launch, etc. As you'll hear me say again, attempt to answer the who, what, when, where, and why. You're a person
doing things add up this place for reasons. Under that at a
clarifying statement that further describes what
you're promoting. Here's another successful
example from my past. Usually I have the headline
in bold with the subheadline slightly smaller and in italics. I encourage you to have fun with dynamic ideas and wording. You'll see here though,
newsworthy element is that I was given a grant and then the
subheadline you'll see there's more clarifying
information. Real people dance, real transit stories in
historic subway cars. There was real people
doing the dancing, not professionally
trained dancers. The work is based on
real transit stories. We did a lot of crowdsourcing of information for this work. It's not just any subway
cards in historic subway car. I usually try to
include the date or a general time frame
within these sentences. But like with this example, if I don't the dates and time frame or in the
first sentence of the first paragraph and in the email subject
line I'm sending. Your first paragraph should
be really cut and dry in terms of answering the four W's. If you were the who,
what, when, where. Then you also want to weave why you're doing this throughout anything that you're
presenting to the press. Often after the first
paragraph, I put some quotes either by myself or
by a collaborator or even an audience member or other press person to
give a sense of who I am, what I'm doing, and what
could they actually be snatched and use within
someone's feature. Then usually you
offer some mini, and when I say mini,
I do mean mini. Mini biography quickly
disseminating who you are, your background, your
biggest highlights. The final paragraph is often for any partnerships or
affiliations that you have. If you do have a collaborator, a sponsor or grant, that thing, often they'll actually
present you with the exact verbiage
you want to put here. The press release is actually
just a easily skimmable, digestible breakdown of what you're presenting to the public. But there are a few things you
can do to spice things up. You should, if you can embed a reasonably sized
photo somewhere, it doesn't need to
be super highlight, but it doesn't need to
be sharp and clear. Then you can wrap the text
around that and it should be illustrative of what you're talking about
wherever its placed. Often I'll end up putting
an image through next to the mini bio that I have that helps illustrate
who I am and what I do. You could also use
it sometimes perhaps right under the headline
and subheadline. Again, you just
want to demonstrate what this thing is that you're promoting,
what it looks like. Although it's pretty antiquated or standard or old fashioned. I still like putting
three hashtags at the very bottom of the page just so they know that you finished
with the information. Can't have a press release
this more than one page, but I desperately try to contain all the information I
present within one page. [MUSIC]
6. Construct a Captivating Press Kit: So what goes into a
press kit anyway? Let's talk about
it in a press kit. Usually you have a combination
of media and documents, both illustrating and detailing
the work that you do, where you come
from, who you are, all of that jazz. Have a folder for
images and a folder for videos, downloadable videos. Usually you'll try to
put five to ten of your highest quality pieces
of media in these folders. For photos, you definitely have a mix of portraits, ideally, even editorial style portraiture like what you would see
in the magazines because that's what we're
trying to get in our demonstration shots of
what you do mean if you dance, there should be some photos and some videos of you dancing. This kinda stuff is
great for B-roll or things they can cut away
to intelligence segment. Then in articles of course, you can invent these
things in and it definitely helps round
out the feature. What I recommend doing is
putting the credits in the filename of either your
photos or your videos. Meaning you actually have maybe the name of your
organization in the photo title with a photo credit
by and then the name of the photographer or the videographer
that took the video, also sometimes put the
venue that I performed in. This is just a no nonsense way to let the people featuring, you know, who to credit. And quickly, we did a mini many, many biography in
our press release. The press kit is where
you can really lay out all your whole life, ideally in a page or less. But still you can definitely
flesh out your background, your accolades,
where you come from, where you're going, and all the cool things that
happened in-between. I do try to break up
a full-page biography into various areas, sometimes with a bold
header at the top of each paragraph to help orient people on what
they're reading. I'll also put hyperlinks to the examples of the work that I did where I form them can
embed some photos in there, really spice things up. Also, you can
include a one sheet is what they call it in the biz. Usually this is a visual
infographic style breakdown. Your facts and
figures at a glance, how many performances
have you done? What kind of awards
have you gotten? Where did you go to school? What's been said
about your work, your social media include five things you
didn't know about me. This may be super beneficial for a
journalist when they're interviewing you and also helps demonstrate you
as a human person. I know I said the
word human a lot, but I really do think that is where the rubber
meets the road with press pitching because they are inundated with
spammy requests. If you continually point out that you're a human that cares about their
work you're doing, and then cares about
the work they're doing. You will get better results. And you can use
graphic design program like Canada, for instance. Some of them even have
templates ready to go that you can just implement
your information. Most importantly, try
to make it convenient to digest information
and access information. One way to do this as a to
have a digital press kit? Yes, in your email pitches, you could attach PDFs and various videos
are links to videos. But that does weigh down the memory of a person's inbox and I personally don't enjoy it. I'll create a press kit on
Google Drive or Dropbox, or even a page of my website
or client's website. And I'll have all of
these things visible, able to view and
also downloadable. And then within the
documents that I provide, the press release, the
infographic, the biography, I'm also embedding hyperlinks to helpful sites when
I'm referencing them, whether that's my personal
website, a project website, venue that I'm working with collaborators that I'm
working with, maps. I'll hyperlink the
address to open a map to show the press people where
this thing is happening.
7. Step by Step: Roll Out Timeline: Allow me, if you will, to hold your hand and walk you through the step-by-step
process for rolling out all of this press stuff that we've
been talking about. The first thing that I
normally do is that I adapt my press release
for an email announcement through a bulk e-mail
marketing service like Mailchimp or
constant contact if you haven't already, I do think it's pretty
beneficial to have one of these email marketing
services at your disposal, and many of them are free. It's even beneficial if
you don't pitch press, because email is a major
element for promotion. But because of the HTML quality of email marketing services, you get to add more
visual elements and buttons and such to your press release
as you can see here, normally I'll make my
press announcement with this email
marketing campaign, and I'll send it three times, say Monday, Wednesday, Friday, I send it to my
fullest on Monday. And email marketing
services like MailChimp, Constant Contact allow
you to replicate that campaign and then send it to the people that didn't
open it the first time. So I'll do that. Sand on Monday to everybody. Replicate the campaign, send it on Wednesday
to those that didn't open it on a Monday and then get this I'll replicate it again. Send it on Friday to
those that didn't open it on Wednesday or Monday? What? Yes. And each time I rescind, I often will change the
e-mail subject line, though. You don't have to
also play around with the time of day that
I send the campaigns. So maybe the Monday
send I did at nine AM, maybe Wednesday, 11:00 AM, and maybe Friday, 02:00 PM. I probably should
note that Friday is normally not considered a great day to send pressed information because it's right
before the weekend. Although I encourage you to
play around and admittedly, I probably will
often send send on Monday seconds and
maybe that Thursday and then the third time I send it might be the next Monday. There's no hard fast rule. Play around. See what works
for the list you have. Now, in-between
these bulk reasons, I'll individually
pitch the people that we're most interested. The beauty about email marketing services like Mailchimp and Constant Contact is
that you can actually see who opened your campaigns, who clicked on your campaigns. That's invaluable information. So I'm trying to
give you an example. Monday I sent to
everybody say I sent to 300 people on Monday and say, I don't know, 70
people opened that email and maybe a handful
of them clicked around. I'll send individual pitches, personalize pitches
like we talked about. Make sure you watch that lesson if you
haven't seen it already. I'll send personal pitches to the people that
opened the campaign and clicked around because they've already shown interests. And then I just
rinse and repeat. I probably tried
to do a new pitch through bulk e-mail once
every couple of weeks. So say ideally you
have two months before a product launch
or a public event. I'm sending the press release to my email list
through MailChimp, Constant Contact
about two months out. If possible. I know we all have
different circumstances, but usually you want
to try to start sending at least two
months in advance, especially for magazines
because they're considering their next season. Often, you want to
give that time, plus you want ample
room to pitch different angles
and perspectives on your work to that same list because the 1 May 1 not
strike their interests, but the way you
frame it the next time might be
something that they're interested in in
this pitching phase. Don't forget social outreach. Here's an example of a
pitch that I did for a television news
anchor through Twitter. She responded right
away and we set up a television news
segment for my client. I never really stopped
touching base with them. I don't spam them ever. But consider the different
newsworthy elements we talked about into what makes you newsworthy
lesson can pull up a handful of options. Whether you talk about in one
pitch, a new collaboration, whether you talk
about the sort of social themes that
are relevant in this time that your work explores what happens if you get a bite from one of
these press people. What if they respond? Don't panic, but respond
immediately or as soon as you can there throwing
you align and you have to bite the
bait right away. Sometimes have a press
person reaches out. Consider you for a feature
and you don't respond. They move on pretty
quick because they have ample opportunity for content because
they are being pitched like we've mentioned
a lot every day. If I get a little buzz on my phone no matter where
I am in the world. And it says some press person is inquiring about featuring me. I stop what I'm doing and I answer as best as I can, right? Don't panic. Don't push either because they may just be
asking questions, but fulfill whatever
requests they have, say get featured on
a television segment or get interviewed
for an article. Don't try to produce
yourself too much. Just answer questions
truthfully, but have talking points. Think ahead. Usually you can ask
the press person. So what kind of questions
are you going to be giving me during the
interview or the segment? And you can prepare, again, don't prepare a script, but definitely have an idea
about what they're going to ask if it's a live
feature or an article. And think a little
bit in advance about what's the
shortest way you can express that answer
in an impactful way. Another fun thing
you can do if you do get featured by the press is to create visual
representations of that for social media, you can use a template
from a service like Canva. You can actually
screenshot, for instance, the article about
you cut some of the fat out just to
lead with the image, the title, the logo
of the publication, and maybe a little teaser text. Don't, you don't need to share the whole article on
social in a photo. Try to just get people excited
about what you're doing. Show that you have
some momentum and also booster on credibility for the work that you're doing. Because most of the time
that people that are following you are
rooting for you. Or we hope we can all celebrate together when you do get
featured in television, the newspapers,
magazines, blogs, podcasts, It's
exciting, It's a party. So make sure you're inviting people to share that with you.
8. Stunts and Case Studies: Let's break down
all this stuff with some real life examples. Sometimes you can
just create news by sharing and plotting various
chapters out for the press. Leaking to the press can be
something that benefits you. I had planned to do an
unauthorized performance in a New York subway station, which is not allowed. But I leaked to the press my plan performance
and it was published. And then I got to
cease and desist order from the New York
Transit Authority, which I was very excited
about because then I shared that with the press as well and they covered that
might cease and desist. Then I found irrelevant
loophole for the work and was commissioned by the New York Transit
museum to perform. And then I shared
that with the press. So my leaked
unauthorized performance got coverage from a
local publication and the cease and desist got shared by the
New York Times. My new event was listed there when I got the transit
Museum commissioned. It was featured in three different television
news segments. I was able to take
an ongoing threat of a story and keep pulling
that thread and getting more press out of it
to the point where my transit museum
performance was so talked about
that it's sold out. Let's talk about Sharing difficulties and
challenges with your work. I was hired by choreographer
Carol Armitage. I was hired to do social
media, not press, but all of our social ads were rejected and our
ad accounts were closed due to vulgarities
or overt sexuality, which was not the
case in the work, was kind of baffling
and brought up an interesting
question about how do these social media
platforms regulate and censor people like my
client who was an artist. So I added sensor
bar graphics to all of our photos
on social media, tapping into this charged topic of censorship in the arts. Although I was not
in charge of press, I didn't notice through the
e-mail marketing service that I was in-charge
of for the client. She had a small old Press lists. Many of these were probably
not active press members. But I thought what the ****? I quietly shared our
difficulties and our social media
censorship campaign with the few press that
we're on this list. And it got picked up
and published within an hour and lead to a dedicated article about this censorship
through social media. Later, one small
press pitch became two different features about my client and also a
little bit about me. You can also use the
media to increase the profile for yourself or who you're working with
at an opportune time. Let me explain. I was hired to do
some light press work for a wonderful conductor
by the name of mean Luke. He was a guest conductor for a lot of ballet
companies at the time. And he was being considered
to be a principal conductor, to be promoted to a
full-time position at various ballet organizations that perform with live music. I grilled him incessantly
on his story. It turns out he is a conductor
who trained seriously and dance and actually
debated between going into dance or going
into conducting. So he had a shorthand and understood the
language difference between musicians and dancers for a lot of these
big companies, I actually found out there's
a lot of tension between dancers and musicians
working at these companies. Ming Luke with
someone that could actually speak to both sides and make connections and help all the artists
understand each other, which lead to better
performances. I did a whole string
of press pitching, explaining who this person is and their unique background, what they bring to their
industry that's distinct. That raised his
profile so much that he then was accepted to be a full-time
principal conductor with the National Ballet. And then guess what? We did a whole string of pitches announcing this new
position because that is newsworthy and it gave
us new outlets to talk to because it was specific
to Nashville, Tennessee. The all the research I
told you about how to find relevant contacts
and we pitched them. And then we got a bunch of
coverage announcing him as this new figure in
Nashville Arts and Culture.
9. In Closing: My sincerest congratulations.
You made it to the end, which is not easy to do
with an online course. Now look at you,
now you know how to present your newsworthiness, find new potential
friends in the media, pitch yourself professionally, and channel your creativity
into your promotions. If you're wondering
why I just told you so many of my tricks
for getting press, it's because I
understand the desire to be recognized for your unique contributions
to the world, and boy I wish
someone would've told me any of this stuff
when I was starting out. I know we've gone over what
can seem like a lot of steps, but once you get used to it, this type of promotional
work can happen pretty fast. Even if you do get
overwhelmed, do what you can. There's no one way
to do anything, no two press contacts are the same and every project
we do is a little different as guidelines of the tips that I've shared
can help you develop your own process for cultivating relationships
with the media. Now sometimes press
contacts reach out to me and ask me what
I have going on, which is pretty cool
for everyone involved. Ultimately treat yourself and
those you're pitching well. There are no promises
that you'll get press even with great materials
and a strong pitch. Much of success in life
is luck and timing. But if you follow the
steps I've laid out, you give yourself the
most fertile ground in which to grow
your visibility. I invite you to team up
with me on social media, through my website,
my email list for more support like this. Just know I'm rooting for you. Thanks for listening
and good luck.