De la creatividad al efectivo: diseƱa tu plan de negocios en Notion | Sarah Edwards | Skillshare
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De la creatividad al efectivo: diseƱa tu plan de negocios en Notion

teacher avatar Sarah Edwards, Art Director & Creative Success Coach

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introducción

      3:12

    • 2.

      Conceptos bƔsicos de proyectos de clase y nociones

      14:49

    • 3.

      Cómo obtener resultados en los negocios

      8:47

    • 4.

      El poder de los resultados basados en la identificación

      9:58

    • 5.

      Salsa secreta: tus transformaciones

      8:37

    • 6.

      Descubriendo tu nicho

      11:00

    • 7.

      Mapeo de tu Ʃxito

      9:01

    • 8.

      DiseƱa tu paquete de ofertas

      8:52

    • 9.

      Precios y nĆŗmeros

      13:24

    • 10.

      Tu plan de acción de 90 días

      5:37

    • 11.

      Próximos pasos para obtener resultados

      3:40

    • 12.

      ”Tiempo de supercarga!

      3:17

  • --
  • Nivel principiante
  • Nivel intermedio
  • Nivel avanzado
  • Todos los niveles

Generado por la comunidad

El nivel se determina según la opinión de la mayoría de los estudiantes que han dejado reseñas en esta clase. La recomendación del profesor o de la profesora se muestra hasta que se recopilen al menos 5 reseñas de estudiantes.

214

Estudiantes

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Proyectos

About This Class

Déjame adivinar: tu cabeza estÔ repleta de ideas creativas, tu aplicación de notas estÔ repleta de proyectos, pero de alguna manera esos conceptos brillantes no se traducen en ventas reales.

No estÔs solo, y estÔs en el lugar correcto. Esta clase magistral completa convertirÔ ese caos creativo en claridad, dinero y confianza. En cambio, estamos creando un plan de negocios que funcione para mentes creativas como la nuestra. Piensa en esta clase como tu GPS de negocios creativo. 

No estamos creando un documento de 50 pÔginas congestionado para reunir polvo digital en tu carpeta de descargas. ”No! Estamos creando un plan vivo y dinÔmico para tu futuro creativo con Notion: una herramienta tan fÔcil de usar que si puedes hacer clic en buttons y escribir palabras, ya estÔs calificado.

Esto es lo que cubriremos:

  • Cómo crear tu resultado basado en la identificación (porque quiĆ©n te estĆ”s convirtiendo es tan importante como lo que haces)
  • DiseƱar tu paquete de ofertas (empaquetar tu creatividad de manera que realmente venda)
  • Cómo desarrollar tu estrategia de ingresos (hacer que esos nĆŗmeros funcionen PARA ti, no en tu contra)
  • Crea tu plan de acción de 90 dĆ­as (convierte los sueƱos en resultados reales)
  • Configuración de tus sistemas de Ć©xito (porque la sostenibilidad siempre supera al ajetreo)

Al final de esta clase, tendrƔs lo siguiente:

  • Claridad completa en tus ofertas creativas
  • Un plan sólido para los próximos 90 dĆ­as
  • UNA TONELADA de confianza sobre tus ofertas, ideas y creatividad
  • Un camino claro para lograr tus objetivos de negocio

AdemƔs, tendrƔs acceso a mi plantilla personalizada de Notion, que hace que implementar todo lo que aprendemos sea fƔcil. No mƔs notas descuidadas ni ideas perdidas: solo pasos claros y prƔcticos hacia tus objetivos comerciales creativos.

Esta clase es perfecta para ti si:

  • EstĆ”s listo para tomar tu creatividad en serio como negocio
  • Quieres estructura sin sacrificar la libertad creativa
  • EstĆ”s cansado de tirar espagueti a la pared para ver quĆ© se pega
  • Sabes que estĆ”s destinado a mĆ”s, pero necesitas un camino claro

El éxito es la única opción, incluso si tenemos que encontrar otra forma de avanzar. ¿Listo para convertir tu rayo creativo en energía enfocada? ”HagÔmoslo!

___________________________________________________________________________________________________________________________

ĀæQuieres obtener una copia de ā€œUnscrambed: guĆ­a para la claridad y el dinero para la creatividadā€, tambiĆ©n conocido como el compaƱero de esta clase? Ā”CompruĆ©balo aquĆ­! Psst… Ā”incluso hay un audiolibro, si eres un multitarea (como yo)!

¿Quieres aprender a generar ingresos pasosos como creativo? Te tengo; ”haz clic aquí!

ĀæTal vez quieras trabajar juntos 1:1 para armar todo tu negocio y tu vida creativa?

¿Quieres planificar y organizar tu año ENTERO con todo lo relacionado con la creatividad y la vida personal en Notion? ”QuerrÔs conseguir una copia de esta plantilla!

”Plantilla de contabilidad gratuita para creativos! 

”Saluda y conéctate en Instagram!

Conoce a tu profesor(a)

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Sarah Edwards

Art Director & Creative Success Coach

Profesor(a)

Pairs with my newest class: From Overwhelmed to Organized: Design Your Daily Simple Structure with Notion

Download Now: https://www.setapartcompany.net/free-notion-template

Download Now: https://www.setapartcompany.net/freebiebookkeeping

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Transcripts

1. Introduction: After working with creative worldwide, I've noticed patterns. Brilliant, talented people struggling to make real money or results from their work, not because they lack creativity or skill, but because they're missing the basic building blocks of a sustainable business. I watch amazing artists post endlessly on social media without making sales, designers saying yes to every project, feeling burned out and stretched too thin, and creative entrepreneurs finning their wheels without clear direction. But once you understand how to package your creativity into strategic offers and build a simple plan to sell them, everything changes. Welcome to from creativity to cash, design your business blueprint in Noon. I'm Sarah Edwards, a creative success coach, art director, and your creative cheerleader. Through my work with artists, designers, and creative entrepreneurs globally, I have discovered that most of us struggle with the same four challenges turning our passion into profit, pricing our work confidently, and building a business that doesn't drain our creative energy, but actually produces results. Here's what I've learned. The secret to a successful creative business isn't working harder or following someone else's blueprint. It's actually about creating a strategy that works with your creative spirit, not against it. As someone who battles OCD and neurodivergence, I am used to first hand the importance of building systems that work within your limitations, not despite them. After teaching over 6,000 creatives, I've developed a straightforward approach that turns creative chaos into clarity, cash, and confidence. Today, I'm sharing this exact system with you. In this class, we're going to craft your identity based outcome that pulls you towards success even on the hard days. Design your offer suite that actually creates results without feeling salesy. Create a 90 day action plan that moves you forward. No more scattered energy and build sustainable systems for lasting success because burnout is not a badge of honor. Master your numbers without losing your creative soul is possible. You don't need to be a business expert or a tech wizard to make it work. Our notion template is designed to be simple, powerful, giving you exactly what you need without overwhelming you with unnecessary complexity. By the end of this class, you'll have more than just a business plan. You'll have a clear path forward, offers that really excite you and your audience, and the confidence to charge what you're worth. No more wondering what to focus on or second guessing your pricing, ideas or next steps. I really believe that every creative has the potential to build thriving business without sacrificing their artistic integrity or mental health. Your dream is scaling your current creative practice, leveling up your hobby or launching your first creative endeavor. This boss is for you. Success is the only option, even if we have to find another way forward. Are you ready to transform your creative chaos into clarity? Let's begin. 2. Class Project & Notion Basics: Before we dive into the nitty gritty upper class project, I want you to take a deep breath. Maybe you're feeling overwhelmed about the whole business plan thing. Trust me, I get it. But here's the thing. We're not creating one stuffy corporate business plan that puts you to sleep faster than a Netflix documentary at 2:00 A.M. Nope. We're building something way more exciting. Your creative business blueprint. This is about crystallizing your creative future and mapping out exactly how. Whether you dream of quitting your nine to five, launching that print stop you've been thinking about forever or just making your first $1,000 from your art, this plan is your roadmap. And the best part, we're doing it all in notion. If you're sitting there thinking, Sarah, I can barely work my coffee maker in the morning and let alone a new tech tool, don't worry. I've designed this template to be as user friendly as possible. If you can click buttons and type words, you're qualified. Plus, Notion is like that organized friend that makes everything you do look effortless. It will do a lot of the heavy lifting for us. Here's what makes our business plan different and valuable. It's action focused. We're not just dreaming here, though dreams are essential. We're creating a 90 day plan that will move this needle in your creative business. It's flexible because a creative life isn't linear, your plan should be able to grow and evolve and change with you. And best of all, it's designed for creatives. There's no corporate jargon or unnecessary complexity, clear actionable steps that make sense for artists and creators alike. The transformation I Want for you is massive, but it's also totally achievable. By the end of this class, I want you to have complete clarity on your creative offers. No more, throngeti in a wall, I'm hoping it sticks. Know exactly what to focus on in the next 90 days. Goodbye to Chamine Abduk Syndrome. Feel confident about your pricing and your value. No more underselling your fantastic work and feel satisfy. And have a clear path to achieving your income goals, whether that's your first $100 or your next 10,000. In our notion Template, you're going to find several key sections. Your identity based outcome because who you're becoming is just as important as what you're doing. Your offer sweete, where are you going to package that creativity into irresistible offerings? Your revenue projection tools because numbers, they don't have to be scary. Your 90 day action plan. We dreams really do meet reality. Now, let me show you around this template. Don't worry about taking notes. Everything laid out for you is to reference later. The beauty of notion is that it's like having a second brain, an organized, aesthetically pleasing second brain that really keeps all your creative business stuff in one place. Alright, guys, now that we're in notion, we're just going to go over some fundamental things together. And the reason I want to keep this basic is because I want to encourage you that notion and learning about how to use any new software really comes through action. So the great thing about this template I've created is it really is at this core, plug and play with just a few basic things you need to know. And I hope that as you build it out yourself, as you add your own things, as you explore organically, as you pull in content yourself, you're going to run into things that you're going to want to add or explore or get really used to and familiar with as well that we might not even cover in this class. So look at this, like a foundational space. You to have a safe, kind of playful environment and notion, but also with my guidance because I want to give you guys right off the bat here, you basics so we can immediately get comfortable and that this doesn't become a place of resistance. When we get into the rest of the class, having you do exercise is having you do some tough things to get those really amazing results. This is what you're going to see when you click on your Link or notion. I would encourage you before clicking the link just to make things a little easier is to make that free notion account if you haven't already highly recommend using a single sign in like Google or something that you already have familiarity with so you don't lose your password. And once you have that account, now you can really jump into notion right away or obviously take advantage of premade templates. So what this actually is for those unfamiliar, one of the most amazing things about notion is our ability as any individuals, to create something in our own workspace and then make it sharable for anybody to take a duplication of that template or workspace. I love this as a teacher, as a creative, and even just for really sending things around to different team members or clients because it allows me to create a single source space like a template, make it sharable so that my single source is never altered with or tampered with by other people, but it immediately creates a duplication for somebody else. So you never have to worry about managing lots of versions or copies. What I also love is this is live. So let's say a couple of months from now, even after this class was out into the world which you're watching now, I can make updates to this template, maybe improve upon it, take your guys' feedback, and you guys are always going to see those updates. It's always live. And I think that's so healthy just as a creative business perspective, not just for me in this course, but I want you to really know that because this is such a great asset for your clients. You're managing people or you're teaching different materials yourself, or you're dealing with different design projects or digital workspaces, this is really why not only do I want you guys to build a business plan because that's the core of this class, but I want to give you a really amazing tool on top of that just to really give you amazing, amazing results. So once you click this link, you're going to see this. This is my template. And immediately, you have to do one thing before you can jump in and make it worth your while. Up here in this upper corner, you're going to see these two squares. This is our duplicate button. I want you guys to click that. And then what it's going to do is it's going to prompt you to add it to your workspace. So you might have a private workspace. You might have a public workspace that does depend on the plan that you have paid or free. Doesn't quite matter. Trust me. More so if you have a team or lots of members that you want to share things with. So add that to your workspace. And then what you're going to see is you're going to see your own bar over here. And that's where that template is going to be added too. So this is your side bar. You can have it locked as an always open, or you can have it minimized. I honestly prefer my bar minimized because once I'm in a template, I'm fully focused. I don't tend to have to jump around. So you'll be able to find there, pop it open. And now what you'll be able to do is you'll be able to start editing and start plugging in the information. I love having this visual viewpoint. I think we all can agree that having something vertical or horizontal that we can really digest and understand and see in a quick hitting way is great. I also love it because it keeps me less distracted. And what I mean by that is when I go into a page, into each lesson that we're going to walk through in this course. I'm not overwhelmed with all the other content that maybe I'm working on or getting cooled away. Really, really important if you want to optimize your productivity. This is your top sheet. This is what I want you guys to see every day. By the end of this class, we have your success map kind of figured out, we have your offer suite, and we've come up with that 90 day action plan, which I'm so excited for each one of you to have. I really want to make it so that you guys can plug in every single night before you block off. Hey, what's my day going to look like tomorrow? What's my top be? We're going to talk about that. So this section right here, it looks innocent, guys, but it is actually, to me, one of the most important game changers. Or your entire business once we flesh out your plan. One of the most bequested things I get asked in emails and by you guys is, Sarah, how the heck do you know what to prioritize? What do I do first? And this class guys is not just a solution for mapping out your whole plan ahead of you, but also knowing exactly what to do next. So I'm really, really excited. Some quick hitting functionality for you guys. So you feel comfortable. Again, plug and play is my goal. Is everything that you see here with this bar that pops up. Or on these dots right here, this is what Noon calls blocks, okay? Think of it like building blocks. I'll give you a bunch of lego pieces. And it's really exciting because our default block is usually text space. And that's what you're going to be using the most, right? Even here one, two, three, four, five, these are all texpas blocks. These are page blocks, and this is an image block. So you're going to start to get used to seeing blocks in different ways. Everything is movable. You can drag and rearrange as you wish. So again, guys, feel free to customize this. Feel free to add in your own things, move things around, rearrange pages, how your brain works, re label pages if you want. Make it your own so that this feels like your own space. But most of what we're going to be using is textblock. So just kind of some basic here. If you highlight it or you select a textblock, you're going to get an immediate toolbar. And this stuff actually should be familiar if you've done anything in Word or Google Docs. But you can bold things, italifi things, underline. You can strike out texts here. And just some cool features, too, that Ocean has, you can change out text color background color as well. So think of background color like highlighting, but it is basically adding background to this text block. And this is just great for organizing information. So anytime you want to access those functions, always click on the six blocks here, the same blocks you use to drag things around. Or you can highlight, and that quick bar should pop up with everything that you mainly need. The other thing about blocks. So now you know that these things are like little Lego blocks, which is great. The other part is that each block has its own property, okay? So these are text blocks, but there's also properties that you can assign to blocks within them. And you can always transition properties of each block into something new. This is not something to be intimidated by. Some people, when they hear, like, property or turn into, it starts to feel like coding or something that's a little more high level. But really just think of this again, going back to that word rule space of highlighting something and changing the formatting function of a part of your document. That's all that is. So you can actually change this into heading text. You can change it into a page if you need to, you can change it into a bulleted list or a to do list, which is what we have here, so you can see how our property right now is a do list for this top five section. That's just a quick thing to know. We've got again, highlighting the block so you can have a toolbar usually pop up. You've got your drag and drop here, which also creates kind of a right click or control click approach here so we can have some quick functions that you might need. But also backslash function. Let's say that you click anywhere on a page or document in Notion and you create a backslash. This is actually how you pull up here's how I create my ow block right, so again, you're a Lego Builder, guys. You've got this bucket of tools here. If you want to add your own to do list in a space, your own head insert a table, this is how you do it. You always do the backslash function. Now, the cool part is once you backslash, you can actually start typing in step to sort and find the block that you need. So as again, you get familiar where does confidence come through, guys? It comes from action. As you take action and Notion, you're going to start discovering these things. And just, you know, search, have fun. There's lots of different cool embeds in here that you can add, things that could be great for you, but my big philosophy, keep things as simple as possible, use this template. Those are my quick tips for you. You know how to duplicate. You know how to pull up a toolbar. You know how to move things around. You know how to add your own blocks if you need to. In this process. That's really everything you should need to really make waves a notion. So not only is this a class to make your business plan, to get your clarity path going, so you know what you need to do in your business to result income revenue clients, but also great, great tool that I'm just a huge fan of, and I'm hoping by the end of this, if you're not that you are a huge fan of Notion like mess. See how easy that one? No coding is required and no type degree is needed. Just click, type and watch your creative business plan come to life. I personally encourage all my clients and my students to use notion because I really think that it is easy to update. It's flexible, and I think it's a tool that really today is non negotiable. An encouraging word I like to talk about with notion for new users is notion was designed to kind of be the free flow modern day document. It really is as simple as what you might be used to, like a Google Doc or Word doc. Just different functionality and shortcut keys that really take notion to that free flow next level. Think of this business plan and notion template as honestly like a creative kitchen. You wouldn't try to cook a gourmet meal without having your ingredients organized and your recipes ready, right? The same goes for your creative business. We will set up systems that make it easier for you to create, serve and grow with deep intention and strategy. So here's what I want you to do right now. I want you to duplicate the template, and then I want you to block out two to 3 hours in your calendar this week for deep work, at least. Get excited about what is possible because we're going to cover a lot of things together, and seriously, please let yourself dream big. This is the time to do it. Commit to following through. Remember, success is the only option. We love failure here. It's a good thing. Also, in this template, you're going to work through some crucial questions on this journey with us, and I want you to start keeping these things top of mind. What truly lights you up creatively? Who are you most excited to serve with and serve for? What unique perspective do you bring to your field? How can you package your creativity into profitability and sustainability? What does success look like for you specifically? And here's something significant I want you to understand. This plan is living and breathing. It's not set in stone. And as you grow and evolve as a creative, your plan is going to evolve, too. We're building it in notion because it's flexible and can grow with you again. So really important to remember that. In moments when notion feels overwhelming or any of these exercises feel overwhelming, I want to encourage you to focus on how these are small births of transactions. This plan is going to help you reclaim the time and energy. It's going to give you a clear framework for making decisions better, setting prices, launching offers, and really growing your creative business with intention. And, I get it. Business might make you fine a little bit. Maybe you're thinking, Sarah, I'm an artist. I'm a creative. Trust me, this isn't about changing who you are or compromising your creative vision. It's really about amplifying your impact and creating sustainability around your creativity. Whether that's business for you or another word, totally okay. Everyone is welcome here. I believe creativity exists in all spaces in life. So welcome to your class projects. I'm so excited to see the results you guys have by the end of this, and let's keep going. 3. How to Get Results in Business: That feeling when you have 1 million ideas bouncing around your head, and all that creative energy just wants to burst out. I like to call that lightning in ajar syndrome. And while that creative electricity is amazing, it's literally your superpower. It's not always the most effective way to build something sustainable, however. Think about actual lightning for a second. Sure, it's spectacular to watch, and it's just striking randomly, but it's not really doing anything purposeful. What happens when you focus that same electrical energy into one space? That's what we're going to be doing with your creativity today. Now, I need to be honest with you about something that might ruffle some feathers in the creative world. But creatives often have a massive disadvantage when it comes to building sustainable careers and businesses. And it's not because we lack talent or drive or hard work. Nobody teaches us business basics. Think about it in art school and music programs or creative writing courses, how many classes did you take on rising your work on building business systems, on handling numbers and clients? How about just marketing without feeling gross and, like, uncomfortable? I'm guessing somewhere 0-0. This is why so many incredibly talented artists struggle to make a living from their work. In my opinion, we're taught to perfect and work on our craft, which is essential, but not how to get into the hands of people who value it, not how to sell what we're doing. It's like having a gorgeous garden, but then no idea how to harvest and, like, share and give your fruits and vegetables to other people. Don't worry. You're gonna be sick of my analogies by the ano ofther class. Let me be super clear about something. If you're not seeing results in your practice, it usually comes down to two main reasons. Number one, you're taking the wrong type of action. You're busy, maybe even exhausted. But you're not focused on the things that are going to move the needle towards the results you want in your creative practice. Here are some loose examples like you're posting on social media constantly, but you're not focused on building an email list where you can south people. You're perfecting your website, but you're not reaching out to potential clients so that they can drive to that website. You're creating new work, but you're not telling anybody about it. Stuck in limiting belief patterns that are holding you back. And maybe you're telling yourself things like artists have to struggle. No one are gonna pay these prices. Starving artists is normal. These hidden scripts are the invisible chains, holding you back to your full potential and you really getting into that entrepreneurial mindset. Here's your first big marketing lesson about making money and sales. And I think you need to let this one sink in. But if you're not selling, you won't sell anything. I know, I know. It sounds ridiculously simple, but stay with me here because it's so important. So many creatives are waiting to be discovered. They're waiting for their Instagram to go viral, for someone important to notice their work, for the perfect moment to launch their offerings or their website or their portfolio. But here's the truth. Success in your creative business isn't about waiting. It's about being intentional and strategic about sharing your work with the world and how. And I can feel some of you cringing up the words marketing and sales. Trust me, I did, too for years. When I first started, I honestly thought marketing meant becoming one of those, like, pushy, inauthentic people who, like, slide in your DMs and are like, pushing fake compliments and cookie cutter sales pitches on you. But that's not worth talking about here, I promise. Authentic marketing is sharing your passion with people who really want to know about it. It's about being excited with your work together, letting that excitement be contagious, and really solving problems and bringing joy to your creativity through helping other people. Marketing isn't scary when you frame it that way. It's really just another form of creative expression to help and serve others. Now, I want us to do something meaningful to open up on these new findings. On your first page and notion here in the confidence zone, you're gonna notice we get very real with ourselves. And I want you to write down where you feel like you lack confidence in your creative practice or business. Remember, this is for you guys. Do this. What makes you I'm like, do that weird, flippy thing? What keeps you up at three in the morning? What makes you hesitate before clicking posts on Instagram or hitting send to an email for potential client? Maybe it's setting prices that really reflect your work and your time, talking about your work without downplaying it. Reaching out to potential clients or collaborators, regardless of where you feel you're at with your creative practice, showing up consistently online. Maybe it's even asking for a sale or handling the technical side of business or all the scary numbers. Even managing your time and energy can be a space where perhaps you lack trust in yourself. Be brutally honest here. Nobody else needs to see this left. The point isn't to make you feel bad. It's to bring these fears to light so that we can examine them together and work through them as we come up with your 90 day action plan. Here's something I've honestly learned through my journey with anxiety and OCD. Awareness is really the first step to transformation. Confidence is not something you wait to feel before taking action. You're gonna hear me say that a lot in today's class. Confidence is what happens after you take action. It's the result, not the prerequisite. If you have to put that on a stick on your desk, please do. Think about it, like learning to ride a bike. You don't get confident about cycling by reading books about bikes, you get confident by actually getting on the bike, falling a few times, and keeping at it really until you find your balance. Alright, I'm super excited. Make the list really quickly, just pause this video just a few minutes. I promise. After you make the list, pause because I want you to sit with that list you made for a minute. Look at those areas where you lack confidence, not as permanent limitations, but really as opportunities for growth. By the time we're done with this class, you're going to have systems and strategies to address each one of these things. Remember, every successful creative you admire started exactly where you are with talents, tahits and a bunch of uncertainties. The difference is that they decided to get strategic about their creativity. They chose to focus their lightning for serious impact instead of it being scattered everywhere. Now, I want you to add something to that confidence list you made a little bit earlier. Under each item, I want you to write down good enough to start reaction. What would that look like? Not perfect, but good enough to take the first step. For example, if you wrote, I'm not confident about my pricing. Good enough might be. I've calculated my cost and added a 30% markup. If you wrote, I'm scared to promote my work. Good enough might be. I'll share one piece of work each week, even if it's BTS or work in progress. If you wrote, I don't know how to find clients. Good enough, my feed. I'll reach out to three potential clients this month because now I know my offers, but you will, by the way, by the end of this class. In our next lesson, we're going to get really, really clear on what success looks like. Like, for you, specifically, not what Instagram views is successful and really gets down into that according to your values, your goals, and your personal vision. For now, I want you to keep adding to those lists both your confidence gaps and your good enough to start metrics. This is important. Don't skip it again. This is for you. And remember, every time you feel that perection paralysis creeping in, every time you catch yourself saying, but it's not ready yet. Not ready yet. I'm not good enough. I want to ask yourself, what would Good enough start look like? By the way, speaking of lightning in a jar, it's not a mistake. We're using notion to do these exercises and really build your business plan. It's really crucial to keep everything in one place. Creatives become scattered when they've spread their ideas, thoughts, and plans to sin, just like their actions. So that being said, I would really love for you to do all of these exercises and your responses and notion if you can, or if you do them on a piece of paper or space you're more comfortable to make sure you put your finding in notion afterwards, you're really gonna want to keep everything in one place to reduce that mental decision fatigue and resistance. In our next lesson, we're going to dive into defining a specific outcome you want for your life and your creative practice, not just the vague. I want to make money from my art kind of statement, but a clear, compelling vision that will pull you forward even when things get really, really tough, boring, mundane, and the numbers are scary. 4. The Power of Identity-Based Outcomes: We'll discuss something that completely changed the game for me, and I know it'll be transformative for you, too. We're diving into identity based outcomes, and trust me, this is so much more than powerful than setting random goals or picking arbitrary numbers out of thin air. Do you know how sometimes you set a goal like, I want to make $100 a month from my art, or I want to get 1,000 followers on Instagram. But somehow it never quite happens. Well, there's a lot of reasons for that. While specific, which is good, those kind of goals are really missing something crucial. They're not connected to who you are becoming because of that goal. Here's the difference. Traditional goal I want to make $100 monthly from my art. Identity based outcome might sound something like I am an abstract painter who creates meaningful, large form pieces that resonate with luxury collectors, focus on real estate and corporate properties to bring balance and boldness to any space. My work allows me to work in a sun filled home studio and take summers off to travel and gather inspiration. You see the difference? The first one is just a number, and the second one is a complete vision of your life you're creating. It includes how you work, where you work, what your day to day might look like, who you work with, and who you're creating for, what freedom means to you and really how you're impacting others. Now, I'm all about specifics and numbers, which we're going to talk about later. I really think that this is a big game changer for your creative practice. This is super important to nail down because we want to work backwards from this outcome. We think about creating our 90 day business plan and the type of offers you want to create in your business. I want you to get specific about what you want. And by specific, I mean, don't hold back. This is not the time to play small. Maybe you want to launch an ET store that generates enough passive income to pay for your business descriptions. Maybe it's building a photography business that lets you work three days a week instead of five. Perhaps it's even developing a product line that's carried in your favorite stores one day. Whatever it is, I want you to dream bigger than you've ever allowed yourself to dream before because here is the thing. Your identity based outcome isn't just about money or success metrics. It's really about fitting a life aligned with who you are and what you want to become. Have you ever noticed how some days you wake up super motivated to work on your business, your craft, other days, you can literally barely open your laptop or pick up a paintbrush. That's really because motivation is like a sugar rush. It gives you a quick burst of energy, but then it crashes really hard. And if you're building your business or your creative practice on motivation alone, you're basically setting yourself up for a roller coaster ride a productivity imprastination. But when you have a clear identity based outcome, something truly magical happens. You build a stronger foundation for habits and change instead of asking yourself, do I feel motivated today? Do this thing? You start asking, What would the successful creative I'm becoming do today? This shift is everything. Let me break this down and how this works in practice. Without an identity based outcome, you might tell yourself, I should post on social media today, or I need to raise my prices, or I should probably start an email list, or maybe I'll start making some TikTok. However, if we reframe that and we use your identity based outcome, it might start sounding something like I love connecting with my audience. I'm going to share the story behind my latest piece and film some behind the scenes. Or since I want to invest more time into a new product line, I'm going to raise my sticker prices so I can transition to prey on demand to save more time to work on new products. Perhaps, as someone committed to building lasting relationships with collectors, I need a way to keep in touch with them directly. So I'm going to start an authentic weekly newsletter that shares my story, process, and authenticity. Or as someone who teaches others, I'll share my process in a way that adds value to my community and helps other artists and creative. That one kind of sounds like mine. You can steal it. See the difference. The first approach is scattered based on what you think you should do, whereas the second is strategic, aligned with who you're becoming, and this alignment is what really creates sustainable results and success. Here's how identity based outcomes really help you get strategic. Number one, decision making. Instead of getting overwhelmed by options, you really can ask yourself like a filtration system. Is this aligned with who I'm becoming? Will this move me closer to my vision? Is this how the person I'm becoming would handle this? This really, really helps guys, by the way, with shiny objects Singer, I promise. Number two is your pricing strategy. Stop comparing yourself to random people on the Internet and start pricing based on the value you provide and the lifestyle that you're trying specifically to build. It makes it more accessible to raise your prices because it's not about you. It's about the value that you're creating. Number three is content creation. No more random posting, hoping that something just sticks. You're going to be sharing content that reflects who you're becoming and what your business and your creative practice is becoming. You're going to attract the right people who also resonate with that vision and whom you're serving in your outcome. This also helps with time management, because you're going to stop saying yes to everything, and you're going to start protecting your energy and pivoting towards what matters most. You're going to make decisions based on your future self priorities, not your present needs. And let me just give you a few examples. So, say you're trying to decide whether you should say yes to a project. Let's say you're creating abstract art or real estate, for example, you might have a response, like, as someone who creates high end custom pieces for collectors who value artisan craftsmanship for corporate real estate properties, does this project align with the brand e building? Will it attract more of my ideal clients? The answer should be pretty clear. Does this timeline allow me to maintain the quality my future self is known for and who I want to work with. Remember, your identity based outcome isn't just a pretty vision. It's strategic compass. Every time you feel lost or overwhelmed, which always happens to all of us, come back to this. Let this guide your decisions and really align your actions for growth. And that vision really pulled me forward on the hardest days when I had to make difficult decisions and help me say no to opportunities. I didn't align with who I was becoming. And then, yes, with the full body, yes. The ones that did align with that vision, even if they scared me. So you're going to craft your identity based outcome together. We're going to open up that notion template to the identity based outcome section, and we're going to work through some of these prompts. These prompts are really powerful. I want you to describe a day in your future life. What time do you wake up? Where are you working? What are you doing? What kind of work are you going to be creating that day? Who are you working with, and, like, how does that feel? What are the emotions around that? What impact are you making? This is a really, really key one, guys. And then just, like, think about your relationship with your creativity. Is it positive? Is it negative? Is it confusing? Is this exploratory? How does it serve others? How does it serve you? You know, what problems does your creativity solve Really push this one, guys, you're going to need this later. What joy does it bring? And I really want you to visualize your impact. And we're going to explore, again, more about impact and offers in the future lessons. But again, who are you helping? How are you changing lives? Push this hard, guys. I know you might default and think, I'm just a creative, but I want you to challenge this question. What ripple effects does your work create? And really, what are you trying to build long term? You have value. You skills have value. You are amazing, extraordinary, and I want us to bring that energy into that space. So start with an IM statement. If you're a little stuck. Don't edit yourself and don't worry about being overly realistic. We're going to deal with practical steps later. So just let yourself fully embrace this vision, go all in, say yes to yourself. And I just want to share a quick, short example with you just to get the ideas percolating. Of someone who's, like, crafted the statement. I am a thriving ceramic artist whose unique pieces bring joy and beauty to homes nationwide with a focus on ceramics featuring animals and nostalgia. My sustainable studio practice allows me to create at my own pace teach others my craft, take winters off to reset and recharge, and my work is featured in select galleries and shops that align with my values. I built a community of collectors who deeply appreciate the story and intention behind each piece and get to connect with people enjoying my work over social media. Remember, this isn't about limiting yourself. It's about getting crystal clear on what you truly, truly want. Your identity based outcome might evolve over time, and that's perfectly okay. Minded, too. But what matters is that it feels true and exciting to you right now. In future lessons, we're going to work on narrowing things down, getting specific about your audience. And right now, I just want you to work on focusing on having that flow, letting the thoughts come not being overly specific or stressed. The magic of identity based outcomes is that they start working immediately. Once you know who you're becoming, decisions become way more precise. Should you take that commission? Should you say yes to that project? These answers become obvious because you are so clear about the direction of where you're going. So, take your time with this exercise. Read what you've written out loud. How does it feel to your body? How does it feel when you put it out in the open and you've really taking that next step into yourself? Does it make you slightly nervous but also excited? That's perfect. You're stretching yourself while saying truth to your authentic desires. I'm really, really excited for you. If you feel comfortable, please feel free to share what you've written down with me with everybody else because we want to encourage you and cheer on your outcome, as well. And when you're ready, I'm gonna see you in the next Blossom. 5. Secret Sauce: Your Transformations: We're going to talk about something that will completely change how you think about your creative business or practice. We're gonna be diving into transformation. And I'm not talking about the kind the cars turn into robots. So, honestly, that would be really really cool. And I love that movie. But I want to start by asking you something specific. Have you ever looked at your creative work and thought It's just art. It's just a design. It's just a sticker. It's just photography. I hear this all the time from you guys and from my clients, and every time I want to grab them by the shoulders gently, of course, and say, No, it's so much more than that. And it really, really is, guys. Your creativity is so much more than that. It's about transformation. This separates the artists struggling to make sales from those who are showing up and having clients who want to work with them. And I really want to share a personal story to drive this home. For years, I struggled with OCD and anxiety, and really art became my personal way of healing and processing information. And then eventually transforming those challenges into strengths and how I teach today and what I teach and what I focus on. And I realized that my transformation through that mental health journey was one of my most powerful tools to share and to give to other people through my art, through my creativity, through my skills, and really showing other people how to make similar transformations with their own life and their own practice. And what we're going to uncover for you today with transformations, it's really showing these, like, hidden secrets in plain sight and really weave them through your experiences, your struggles, your victories, and into your creativity so that you can start increasing the value, marketability and really think about offers and what you're offering in a completely new way. And just in some examples, a photographer doesn't just take pictures. They're transforming fleeting moments into lasting, precious memories. A painter doesn't just create images or create paintings. They transform blank spaces into an emotional experience that's going to be in somebody's home. A graphic designer doesn't just make logos, they transform business ideas into visual storytelling and capturing for result. Your transformations are like secret ingredient in this creative recipe. There's what's going to make your work unique and powerful and set you apart from others. And when we tap into this, guys, this is when marketing starts to feel less overwhelming and less cky. And I really want to show you what I mean. So here's how most creatives try to market their work all the time. Hi, I'm a photographer, and I take portraits. Okay. Believe it or not. When I hear people pitching themselves, that's what I hear. And here's how to re pit yourself as this photographer. For someone who understands their transformations, their niche, what they're offering, I help hammer he entrepreneurs feel confident and authentic in front of the lens, transforming their fear being seen into excitement about sharing their story with the world and their business. Do you guys immediately see the difference there, like, how we took the same thing and made it two completely different things. The second version isn't just about the service. It's about the transformation that the service provides the person. It connects with people on an emotional level because it addresses both the problem and the solution in the same breath. And honestly, here is where it gets really interesting. Your transformations aren't just about your creative skill sets. They're really about the whole journey that you're offering. So maybe for you, in particular, you went from perfectionist to someone who's productive or you've transformed your mental wellness into your creative fuel or your sensitivity into your superpower, or you've changed your financial struggle into abundance through your skill sets. And all of these things have value that you can infuse into your creative practice and what you offer people through your process. As I always say, do not worry about perfection or making them sound perfect. We want to get you started to get these things down. So here is what I want you to explore. Number one is personal transformations. What challenges have you overcome? What skills have you mastered? What mindset shifts have you experienced personally, and what fears have you faced in this process? How has your creative style evolve what technical skills have you developed, right? How has this really informed your relationship with your creativity? And how has your creativity changed over the years? What does that transformation look like? What are the challenges you've overcome through your style, through your medium, through your expertise? And then how does your work really, in that case, transform other people? So I really want you to go as deep as possible on this. And for every single transformation that you've identified, I want you to ask yourself, what was the before and after state that process? What was the after state like? And really what was that turning point, right? So we're thinking about all these different transformative moments, and then we're taking it a step further and identifying the A and the B point in that process. So here's a little bit of a hypothetical example again to show you the power of transformation. And this is just to, like, get you thinking that before and after state. So before stressed corporate professionals who couldn't find peace in their daily routine, maybe they had a transformation. They discovered how creating small daily watercolor pieces could transform their lunch break into a mindful retreat. Now, after they teach other busy professionals how to find creative peace in small moments. Through the medium of watercolor. And I think this is really exciting because here's someone who, if we're just reading this quick before or after statement we immediately identify, this is somebody who was in a very high stress, high pressure situation, maybe in a mundane job where creativity was lacking or skill was lacking. They infused a skill set, like watercolor for themselves. Like, Hey, this has really changed my life and changed my perspective. What I can do during my gaps of time during the day and actually create a mindfulness ritual in their place of work. And what they discovered is, Wow, this is actually something I could offer people as a full time practice, and this could allow someone to make that their whole business. I come in, I teach people in corporate spaces watercolor for mindfulness to those stressful business meetings, those stressful times with clients, those big high pressure moments, and watercolor is now added to someone's workspace, and they're teaching that they're becoming a watercolor teacher. That specific offer. I think it's really, really amazing. And then, obviously, we know that there's a really clear impact there, right, that maybe their students, those people that they're teaching in that corporate space, start to have reduced stress, increased joy, renewed sense of creativity, right? And those are results that that creative person can bring to the table and then increases their values, increases their social proof and their credibility with what they're trying to teach. So this is really powerful because in this hypothetical person, watercolor artist, this person had a lived experience that they use in their transformation to make an offer for their business. And when we can do that, understand that and really get honest with ourselves about our own story, this is how we connect with others and articulate that process with other people to create really just magical things. So again, marketing becomes easier, what you post on social media becomes easier. You can share your transformations, share your story, and how that connects back to your creativity, your work, what you're offering, which is why this is multifaceted. This is going to help you craft your offers, which is what we're going to really lean into. But it's also just going to help present your offers and share your story and build your confidence as a creative. I really, really want you guys to take time and space with this exercise, let the memories and the realizations come back to you, flow, ask other people, ask around the people that know you, start conversations around this, about the transformations you've experienced and what you've facilitated in your life and what you've gone through, because these insights are going to really become the foundation of how you talk about your work, how you structure your offers, how you present your business. And again, how you communicate and connect with your ideal clients, your audience. And I really promise that you can piece this together for really anything products, services, ideas, creative output, and really everything in between. So I'm super excited to see what you come up with. Please share anything that you pops into your head from a transformation and what offers might come to mind already. And I just want to encourage you that everything you've gone through really does matter and your story matters, and I'm excited to see how you blend that with your creative skill set. So when you're ready and you feel like you've gotten this transformation down, step into the next lesson with me because we're going to dig even deeper. 6. Discovering Your Niche: We're going to discuss something that might initially feel scary, but it's actually incredibly freeing. Finding your niche. Aw you to picture this. You're at a farmers market, and there are two jam stands. The first one has every flavor you can possibly imagine. 24 different varieties of jam, okay? It's a lot of lot of stuff going on. And the second stand, they've only have six carefully selected flavors. Which stand do you think made more sales? This is actually from a famous study, where researchers discovered something really, really mind blowing. So while the stand with the 24 jams attracted more initial interest, people would ten times more likely to buy jams from the stand with only six options. And something that's, like, even crazier is the people who bought from the smaller selection of the six jams reported a higher satisfaction with their purchase. Okay. Is anyone else mind blown that goes against everything I initially think is marketing and business? Now, you might be thinking, What does this have to do with creative business? Everything, my friend. Has everything to do with business, because most creatives try to create a 24 jam stand. They want to offer everything to everybody. They're afraid of limiting themselves, and I really get it. I was there when I first started. I was like, trying to be a creative octopus, trying to grab every possible opportunity, learn every single skill. It was super fun at first. Graphic designer? Sure. Photography. Why not? Filmmaker. Awesome writing. I got you. Painter, no problem. Art director, sure. But this is what I learned. The really hard way is when you try to serve everybody, you end up connecting with nobody. Now, this is not the same thing as learning lots of skills and diversifying your skill set. I use graphic design, photography, filmmaking in my own creative practice, but I'm talking about what you offer people externally as part of your main core business offer. Because we really want to make that connection, right? That's the whole point of newsletters and posting on social media. So this is just kind of a typical example. Then let's say that you are someone who designed logos, but you also do websites and brochures and social media strategy and social media posting and business cards. And really, you're saying, I can work with anybody who needs design self. But someone who is Ns down, they might say something like I create timeless European inspired stationary design for outdoor weddings. Minimalist aesthetic helps high end venues and romantic couples tell their unique love stories through carefully crafted paper goods that feel like family heirlooms in the making. Which sounds like something you'd actually be more interested in or that you'd at least remember? Which one honestly could confidently charge premium prices, someone who's specializing in timeless European minimalistic stationary design for weddings or someone who can make anyone a logo. This niche down creative isn't just another graphic designer. They're a specialist. And they know a few things very specific. They know who they serve, which is maybe luxury wedding venues or couples, what style they offer, European inspired outdoor nature minimalism, through whatever medium they choose, maybe it's watercolor or digital. And they know what transformation they're providing. Turning wedding stationery into heirloom scrapbook worthy pieces. Their unique angle is that they focus mainly on outdoor nature style settings or themes. And where this honestly gets super duper exciting is the more specificity actually gives them more freedom, not less freedom. And you know exactly who you're serving and what transformation they're providing, you can honestly create more effective and intentional marketing. You can develop a deeper expertise in your area, so you know what techniques to spend time on learning, and you can build a stronger portfolio of work or store. You can charge higher prices. You can work with dream clients because you know who you're trying to create for and really become known as the go to person in your niche. Now, remember those transformations that we started doing cover in the last lesson when you started thinking about your outcome. This is where they become really, really powerful. Your niche isn't just about what you do. It's about who you serve and how you transform their world specifically. Let's open up your notion temply because we're gonna do some exciting explorations together. First, we're gonna be looking at four key elements, your superpowers. What is something that comes naturally to you? What do people compliment you on? What problems do you solve pretty easily? What transformation can you confidently facilitate? Number two, your passion areas. What topics get you super excited? What could you honestly talk about for hours? And what kind of work makes you lose track of time as you're doing it? What transformation do you love creating through your mediums? Number three, your ideal audience. Who do you love working with? Who means your specific transformation? Who values what you're offering and what you're creating? Who can afford your work and or services? Number four, market opportunity. Where is there an unmet need in these areas you're thinking about? What unique angle can you specifically bring in your authenticity? What problems aren't being solved in this area, and what transformation isn't being offered? Now we want to craft what's called your unique value proposition or UVP. This is where everything comes together. Formula for this is your speciality, plus your style, plus your audience, plus your transformation equals your niche. I know it seems like a now full, but stick with me. Here are some examples to inspire you. For an Illustrator, I create whimsical pet portraits for devoted dog moms who want to celebrate their fur babies personalities, transforming their precious memories into colorful, joyful art that makes them smile every time they walk past it. See how specific this is? They're not trying to be everything to everyone. They're being something very special to someone special and specific. Now it's your turn. Looking at the four elements we explore and thinking about your transformations from our last lesson, let's craft your niche statement. I help specific audience who pain point slash Desire two transformation through your unique approach. Don't worry about getting it perfect on the first try. Again, this is a living document. It's going to evolve as you do. The key is getting specific. And Nick you're feeling that resistance, that little voice saying, but what about the other things I could do? Remember the jam study. You're not limiting yourself, you're focusing your power like lightning. And you can continuously expand later. But starting focus helps build momentum and establish expertise and credibility. Your Niche is your creative superpower. It's your origin story. It combines unique gifts. Personal transformations, passion areas and things you care about and really needs your ideal audience's needs. And when these elements align together, that's really where the magic happens. That's when marketing becomes easier when clients start finding you when phrasing becomes clear. And when your creative business really starts to blow and show results. I want to talk to you about something I always hear in my sessions with other creatives. So fear of niche down. I call it the what if spiral. What if I get bored? What if I miss out on opportunities? But what if I choose the wrong niche? I really want to share something personal with you guys. When I first started my creative business, I tried to be everything to everyone. I'm not even kidding. I was afraid that if I specialized in helping creatives with mental health challenges, build sustainable business practices, things I do now, and putting myself in a box. So do is what actually happen when I niche down. Honestly, my whole world changed. My marketing became clear. My content resonated more deeply on social media. My energy just improved because I was working in my zone of genius. I really want to bust out some common myths about niche. Number one, niche down means I can never do anything else. This is not true. Your niche is your focus, not your prism. You can still create many other things and learn other techniques. Your niche is about how you present yourself to the world and where you focus the majority of your energy in your business, specifically. Myth number two is I need to pick the perfect niche right away. The truth is your niche can evolve as you do, and it probably will. Start somewhere specific and let it refine itself through experience and feedback as you get confidence. Remember, that comes through action. Myth number three, my niche needs to be completely unique. The truth is, you don't need to invent a whole new category. You unique skills, and the combination of your style, your authenticity, is what's gonna make you stand out. Myth number four, a smaller audience means less money. Honestly, specialists can usually charge more than generalists. Plus, when you're making a specific plan, marketing becomes more efficient because you know who you're talking to, and that's gonna equal more revenue and results. If number five is I'll get bored doing one thing. But the truth is that niching down leads to more creativity as you dive deeper into solving specific problems in innovative ways. It frees up time, too, so you can explore and create other things as well. So here's a simple exercise to help you really work through that resistance, 'cause I'm not just about giving you action. I want to give you successful action. I want you to write down all your fears that you have about niching down. For each fear, I want you to ask yourself, is this based on fact or assumption? What's the worst possible thing that can happen? What's the best possible thing that can happen? What evidence do I have either way? I want you to look for patterns when you do that. Are your fears about money? Are they about creative freedom? Are they about time? Are they about missing opportunities? And a big one, is it about what other people are going to think? Once you sing those patterns, I want you to flip each fear into an opportunity. Fear. I'll miss out on opportunities. I'll attract better fitting opportunities. Fear. I won't make enough money. Flip? I can charge premium prices as a specialist. Here. I'm gonna get pigeon holed and stuck in one space. Flip. I'll become known for something specific and valuable. I'm super excited for you. When you know your niche or you think you're in a good enough area that you feel like you want to commit to it for at least the rest of your business plan process. Let me know. I really want to hear it. I want to encourage you. I'm super excited for you. You might be able to connect with others, as well, who are doing similar niches. Then meet me back here. Take some space to do this, give it some breathing room. Okay, commute a couple days. And then we're gonna keep going on our process. 7. Mapping Your Success: This might just blow your mind a little bit. We're going to actually get results in your creative business because we're going to map out your success. And no, I'm not talking about some complicated business school flow chart. We're gonna make this fun, practical, easy, and quick and be totally aligned with your creative spirit. Something I see all the time is creatives throwing everything they've got out a wall and hoping something sticks. They're posting on Instagram, making TikToks, setting up an Etsy shop, trying to build a website, doing local markets, doing all these things. They're busy, and they're working hard. Somehow, the results just really aren't coming the way that they expect it. But here's the truth bomb. You're not gonna like me for this. It's usually none of those things. Think of your creative business like a river, okay? You need the water. That's your audience to flow somewhere specific. That's your offers. So many creatives are just like splashing water everywhere and not guiding the river in a certain direction. This is where all the work we just did up to this point really starts to come together very beautifully. Remember when we talked about your transformations and the unique way you solve problems or create change for others. And remember how you got super specific about your niche and who you're really serving. This is where your clarity becomes your superpower. You're creating your map. You're not just drawing random connections, you're building a river that flows. You're building pathways designed explicitly for that identified audience. Leading them towards a transformation that we already identified. I want you to look back at your transformation work and niche definition before mapping. They should inform every part of your map. Your authentic flight should speak directly to your chosen audience. And your traffic sources should be where that specific audience hangs out, not where everyone says you should be. And your offers, they should be perfectly crafted to deliver those transformations that we identified. This isn't about creating a generic business map. It's about making your unique pathway to your specific audience in the way that only you can. So here's what a successful creative map looks like. And just so you guys know, this is a bird's eye view. I know we're still working out these pieces, so hang with me. But I want to start giving you a perception of what we're kind of crafting so you can be more intentional as we pick and define each of these pieces. So when I think of an overview plan, I'm thinking about your authenticity, right? This is like the lighthouse that kind of guides everything that you do. This is your unique style, your story, your values, your voice, your vibe, everything that you uniquely bring to the table. This really shows up in your branding, your website, your social media presence, the energy, the way you work, the way you collaborate with others, how you present yourself at markets in person, how you present your work and portfolios. Number two is your traffic sources, right? So how are people go to find you? So this is like building a bridge to that lighthouse. Social media presence, art markets, craft fairs, word of mouth, collaboration, maybe some ads if that's your jam. And then number three, the missing link. This is your offers. Okay, so drumroll, please. This is where the magic happens or doesn't happen. And this is where most creatives honestly miss the mark. They have no offers. Because here's the thing. Having people find you is not enough. You need to have something specific for them to say yes to, to give you a transaction for. I really think it's powerful to put your niche and expertise statement that we put together in a previous lesson at the very top of the map. And the reason for that is because I really want to always keep this in my front view mirror. I want to be always aware of my niche expertise statement. And the main reason for that is even when you really get to know your audience and you feel totally dialed into your niche, which is awesome, I honestly find that sometimes my creative spirit gets a little crazy and I start to wander. And wandering, I just want to be clear is okay and creating new things and stretching out to new audiences. But when you're in this building phase, right, guys, you're trying to lay a foundation, we want you to build something super solid, and that's going to come in the form of having a core offer, which we're going to talk about offers in the next lesson and having a really strong flowing river first before you stem out and you make all these streams and branches, okay? So as silly as it seems, keeping it at the top and in your viewpoint at all times is very powerful. Next, we have our breakdown of traffic authenticity offers. Now, it's interesting because a lot of people think about authenticity first and their branding first and then traffic. But I actually like to invert those two things. When I think about traffic, usually tapped in from the same sources, whether that's EtS or social media or word of mouth, those kind of stay as constant pillars. And authenticity is that filtration system that kind of changes somebody from just general traffic to a result. They're going to become somebody who creates a reaction, a customer, a client, a follower, a supporter, right? So I actually like to think of that as a filter in the middle and that filter in the middle, that's your messaging, that's your branding, that's going to dictate what the offer should be and also how successful the offer is. Okay? So you guys kind of seeing that as like a sandwich situation? This is why I wanted to give you guys this example because people follow other people on social media while people click on ads when they feel like the problem is being solved for them or they're learning something new or it's giving them inspiration for their own lives and for them to do something. So you have to think about yourself when do you feel compelled to follow somebody at Instagram? When do you feel compelled to click on an ad or to pick up something at a bookstore and look at the cover? Those are your triggers that you want to replicate and create for yourself. The easiest way to do that is by working backwards. So this example here is, I help small restaurant businesses with their brand identity, capturing their passion behind food with photography and social media planning to help them stand out. Superspecific. So the traffic might be Instagram post showcasing the interview process with the restaurant or showcasing what their food process is restaurant business owners want to follow you now. Because they feel like they're gaining a sense of wisdom. They're gaining information from you. So that's going to make them feel compelled to follow you on your journey. Super powerful. Authenticity is probably you showing why you care so much about the restaurant business yourself or why you love brand photography or why you love food in particular. Maybe for you, it's used to cook with your grandmother, so you knew you loved food, and while maybe you didn't pursue cooking as your medium, you want to find a way to blend the two together. The love of food, the passion brings people together. I want you to get really comfortable. Thinking about traffic, niche, transformation, authenticity your clientele, your customers, your brand people. In a really profound, big way, really nail those down so we can think of your offers really niche in and specific. So we're just going to have some high level offers. We're going to get you percolating ideas just right off the cuff before we dig into that. So some offers based on this example might be different packages for local and non local restaurants at different tiers. We're going to talk about different types of offers, by the way. Very, very powerful. A digital download of social media templates for restaurants, right? This can be completely passive. This is passive income, guys, because somebody can see, Oh, here's some tips for restaurant owners on how to grow on social media. Then they see your digital download of Oh, here's some templates already done for me by somebody who's an expert in this particular niche in this issue. There's thousands of offers you can come up with in photography. But according to this example, this person not only is a photographer, but they also clearly have a love and interest in social media planning. So this is how these offers stack together. Alright, guys, now it's your turn. I want you to jump to the notion and let's map out your creative business slope. Again, don't worry about perfecting this. This is just a draft. We don't even have all your offers down yet. I just want to start getting thinking and percuating so that we're still fresh with the transformation the niche and the audience you really want to focus on. What transformations could you provide? Now, here's what's really cool about mapping process. It starts to show where those gaps are forming in your approach. Maybe you're feeling excited about certain areas, but not others. Maybe you've got tons of traffic, but no clear offers, or maybe you have some great offer ideas, but you're realizing, Oh, I'm not really driving any traffic. So the birds I view really helps us to start to feel where we should maybe consider putting our energy when we get to our 90 day action plan. And this is really starting to see your business as a flow, like a river instead of a bunch of random activities and keeping your fingers crossed for certain results. We're going to discuss how to make your authenticity shine through a little bit more, how to really choose those right sources and craft your offers. But for now, I just want you to have fun with this process, play around a little bit, in notion, keep things visually or stacked in the way that works best for you, based on what we talked about, and then meet me back here because we're going to get super, super detailed and have you start making some committal decisions. And the next lesson, so I'll meet you there. Okay. 8. Designing Your Offer Suite: Before you start sweating about the idea of selling, I see you over there getting nervous. Let me tell you, offers are really just ways to package your amazing creativity and, yes, help you make money as a creative. I really want you to feel empowered that you can do amazing amazing things through your creativity. So first, let's clarify what an offer is. An offer is like that creative recipe. It's the unique combination of your skills, your expertise, the transformations, package in a way that solves problems and brings joy to other people, your ideal clients, your niche. And just like recipes, offer come in many different shapes and sizes. So I want to break this down into three main types of offers, and I promise is going to be way more fun than it sounds. So first, we have active offers. This is a full service restaurant experience, okay? Five stars. These are your high touch, high energy offers. So I want you to think of things like custom commissions, one on one services, full design projects, personal coaching, personal teaching, live workshops. These things usually bring in the highest immediate income, but that's because they require the most energy and most of your time compared to other offers. So they're like being the chef, right? You're preparing each and every single meal for a specific customer. Yes, it's delicious. It also can be exhausting if that's the only offer you have, but also very, very powerful depending on where you value that offer. So it's really important to think about how your active offers lend with the other ones we're going to talk about. So the next one may be a little obvious, but it's partially passive offers or hybrid offer. It's a semi custom menu, guys, okay? So these are usually clever combinations of personalization, but also scalability. So things that are maybe template based commissions, right? You're not creating some scratch every time, semi custom designs, personalized things, group programs or group workshops, art markets, limited addition elements, things that require less and less energy every time you do it. So this is like having a little bit of a buffet happening, right? You are putting some of your energy in, but you're basing it off of other projects and things, so you're not doing everything with full power. The next one, you might have already guessed it by now. And this is passive coffers. So pass it off first. I like the grab and go section, right? They are things that you create once, and then you can sell them many, many times. So things like digital products, online courses, print on demand items, templates, downloadable resources. These are things that you can put up and really automate in a certain way that really makes money while you sleep. But also, don't be fool. They take a significant amount of upfront work, and they're not as easy as it sounds, but they're absolutely worth having on your creative menu. So what's really, really interesting is that most successful creative businesses don't just pick one type of offer. They create what's called an offer Suite. Okay? So this is like a restaurant menu, guys. You've got all these different types of things going on, but they all peaceably work together. Offer Suite is a formal business word, by the way, I'm not making that up. That is a really, really crucial piece to when we're thinking about your business plan. So I want you guys to go back to your identity based dotcom. I told you, we should be bringing that up again. And I want you to think about the life that you're trying to build, right? That's going to take different levels of money, time, investment, interaction. And I want you to think of that as your north star for choosing your offers. So we're going to jump into notion because we're going to have a proper creative brainstorming session, and I want you to think about all the possible ways you could package your creativity into offers based on these three categories. Think about your energy. Think about your identity based outcome when you consider these things. So how we brainstorm our offer sweet, obviously, I have a structure because when do I not have a structure? First, we're going to think about your active offers, okay? High Touch. What could you offer one on one? What custom work really lights you up? What transformation could you guide people through personally? And don't just for something. You might not have any active offers, and that's totally fine. But I want you to think about your personal touch. What that looks like, what that dream situation is, that dream client. I want you to think of the semi custom partially passive offers. What elements of your workflow of your creative ideas could be templated or partially customized? And what could be partially automated, but still kind of has a personal touch to it? What could you offer to groups potentially or to a warm flowing of traffic, like art markets, right? People come there automatically. And then I want you to think of your passive offers. These things can be specially scalable. What knowledge could you package into something like a digital product or a port? And then what could you create personally that you could sell many times, like a print or a piece of artwork? And then what these products can also be animated? Think of things like print on demand or using websites or collaborations where people are automatically seeing these tassive products. Then here's the biggest thing. This is the part I don't want you to skip, when you're digesting all of these thoughts and steps. We want to make sure that these ideas tie back to the niche that you hopefully selected, the transformations you care about. So does this align with my niche? I want you to ask yourself that for every offer idea that you really are gravitated towards? Does this serve your ideal audience based on your niche? And then does this big your energy level? Does this move me towards my goals that I have with my creative practice in business? And then, of course, does this really, really excite me? Is it something I feel encouraged to do? So the first thing to notice is that we have these broken up into the different tiers that we talked about. We have low ticket, mid ticket, and high ticket offers. Now, these tend to correlate only with pricing and the value of each thing, but I want us to think about the value of our time and energy first before we hop into the next lesson where we talk about pricing and how to think about profit margins and all that stuff. I want you to start thinking about it now. What is a lower ticket service item offer versus maybe a higher ticket item service product offer? And these guys we're just brainstorming. So this is just stuff that you either already have, you're thinking about doing, dreaming about doing, get it all down here into these three different sections. I've also dropped in these little reminders of the different offer types. So type being what the actual offer product is. Is it a template? Is it a one on one service, and how we have our active offers, our hybrid offers, and our passive offers when we think about our offer type, okay? So tier being the value and the cost and type being the method that the offer is conveyed or done by for another person. Maybe, in this case, here, we've got a passive sticker collection, and we've got stickers that are $9, so we know that this is low ticket because it's a lower value and time product. And then we might want to put some details about maybe some more ideas about the design. And then, of course, how does that correlate back to your niche? So you don't have to follow this for each of these three to do bullets. Some notion is I want you guys to add whatever you want, type in whatever you want. And I also want to be clear that low ticket doesn't always mean passive or hybrid. There are low ticket active offers just as there's high ticket offers that are passive. This just comes down to how you pack with your creativities, ideas you have, skill sets you already know or you want to learn. So take some space, go through this, jot down any details you want. I would love to see this, so please share this something when you're done. I would love to encourage you and support you and give you other ideas, and take your time when you go and jump into this because it's something that I would love for you to revisit often and not just try to do in one single setting. So I'm going to say this 1 million times, but launching is not about launching everything at once. It's about having a clear vision of what's possible and making strategic choices about what to focus on first. So your offer suite is a living thing, just like your notion, template, just like your niche, okay? It starts to grow and evolve with you. Right now, we're just brainstorming. We're getting ideas down. We're building your suite. I want you to start seeing things in new ways, packaging your creativity in different buckets, passive, active, hybrid, okay? And this is not to overwhelm you and think, Oh, my gosh, I need to do all of this right now. You're gonna be focusing on one of these offers. One of these offers. And then this is something you're gonna come back to to continue your ID long term, to create your next offer when you're ready. And this suite kind of acts as like, again, an extension of your success map so you can see every single thing. And when you have your offer suite down, when you're feeling good, you've made so much progress. Okay? Might be do three shots fixed for us, so I have had today, but you guys seriously are blowing my mind. You've done things that most people never do, and you've made so much groundwork and understanding your own business in a new way. So get very excited, take a break, take a breath, or get excited. Look at this suite and look at the world of possibilities. And when you're ready, you mean the next. 9. Pricing and Numbers: Alright, guys, we're going to talk about something that makes many creatives want to run and hide, and that is numbers. But stick with me because I promise that this will be way less scary than you think. In fact, it's going to be potentially one of the most empowering lessons I can teach you. I get a lot of creatives coming to me excited about the idea of making a certain amount of money each month or having a certain amount of results. They don't really have the map figured out yet. This usually includes a lack of understanding around profit margins, their business overhead, think materials, software, descriptions, and even a lack of understanding about their personal finances. And what happens when we do that is when they pick their offers, they're not basing their offers around non emotional goals and numbers. So let's talk about real numbers because I promised to keep it real with you. If you're needing an extra $2,000 to help with some family and business financial goals that you might have and want to use your creativity as the method to get there, you're going to have to break a few things down. And this is where offers really become crucial. So, let's say, based on your skill set, one of your offers is that you want to open a sticker shop. So the average sticker price you have is $4, and the profit per sticker that you've determined is $2. So in order to make that monthly goal of $2,000 per month, you need to sell 1,000 stickers versus creating a mixed offer suite. So that's what we wanted you to think about all your offer types. Maybe you have two design clients at $1,500 each, which is $3,000, a template shop that averages about $500 a month. And then you also have your sticker shop which averages another $500 a month. And that actually brings you to $4,000.01 total, taking you over that goal of 2000, which is actually really good because that's going to help you with other business overhead with that tax percentage, which here in the United States is 30%. So this is why we care about the Opera suite, and we want to give you a mixed Opera suite, so you're just not creating randomly again and hoping something sticks for your long term results. So again, the difference here is you're not limiting yourself by getting specific. It's not about one type of offer. It's about creating a sustainable mix. Now, you're going to start with one offer first, but I want you to be in this headspace already when you think about where you're putting your energy. This is going to help you meet your result and income goals. It's going to help you serve your audience in better and specific ways. And it's really going to create multiple streams of results and income, which is super, super important because to me, personally, I've been in that position where it matters to diversify your portfolio and income. Profit margins might seem a little bit sticky, but let's just think about it like you're thinking about a coffee budget or creating coffee. If you buy a latte for $5, but it costs the cafe $1 in coffee beans, milk, and whatnot, they're making $4 a profit. That's an 80% profit margin. We'll go us doing math. But here's the thing. It's never really that simple, which is why I like to aim over my personal goals. The cafe also has to pay rent, utilities, insurance. There's subscription to that cool music playlist. You get the idea. Your creative business works exactly the same way. Not only do we need to think about what you need to be making per month per offer, but a little bit above that, so that you can have better results and sustainability with your business. There's so much more to consider. We need to factor in overhead, time, software, education, taxes, and all these sneaky little things add up. Even more reason to have a diversified offer suite and to be operating your business in offer not just random projects and random ideas. I know by now, you're probably freaking out. Don't worry. I did, too. When I crunched the real numbers on what it would take for me to make certain moves in my business, I literally had 20,000 panic attacks. I don't want you to feel that way, okay? We're going to know your profit margin numbers. You're gonna put that in notion. You're going to compare that to the offer sweep that you brainstorm and setup, and now I'm gonna help you break it down even more because we're gonna start thinking about your offers now that you have them down numerically. And these are called offer tiers. So just like we have our active offers, our partially passive offers, and our completely passive offers, we also have three different types of offer tiers that we can think about when we're building our business blocks, we're putting things I like to think of these as pricing tiers because I know pricing is a pain point for many creatives. You've got your low ticket offers. Usually these are $50 or less, and they're typically your passive or semi passive products. Not all the time, but that tends to be the theme. Think digital downloads, print on demand items, small tutorials, quick coaching sessions, quick teaching sessions. They're great for building trust. They're great for giving you new clients, and it's a really easy and accessible way for many people to work with you. Your mid ticket offers usually range 50-500. They often combine a mixture of passive, semi passive active elements. So these might include courses, semi custom designs, limited edition commissions, something that kind of creates accessibility that has an extra layer of personalization and transformation to it. Then there's your high ticket offers. These are usually $500 enough, which are very, very active and technically your custom work. So these should be your highest profit margin because they're the most energy intensive, but they also allow you to create a premium experience and really get income flowing at a higher rate. Now I want you to start looking at your offer suite and start identifying what bucket and what tier do these different offers belong in based on these three offer tiers? It's okay if you tend to skew one way or another. We're just brainstorming, we're just thinking, but I want to give you confidence in terms of pricing. And when you stop thinking emotionally and comparing yourself to random people on the Internet and start thinking about your time, your overhead, where you're at and your creative journey, what you need and what offers excite you. Pricing and thinking about it in these three tiers is going to really be life changing for you and just help so much and take that pressure away, which I'm super, super excited about. I want you to open up the finance section in your notion template, and you're going to see spaces to really map out each of these tiers. And I just want to not a couple key players here. So first, obviously a disclaimer. I'm not a financial advisor, but this is what I do in my own business, so I hope you find it informative and helpful. And to make things easy for you, before I jump into talking about our lovely notion table, I've included some basic definitions and some basic formula that you can start really getting comfortable with some business number basics. So just some stuff to keep in mind, we've got revenue. This is the total amount of money you make from your offers product sales. This is before you take away the cost of something or the taxes. We've got your profit. So this is the total, this revenue minus how much your services and things cost. And then from that information, we're able to calculate your profit margin, which is always a percentage. Now, an abbreviation you're going to see around here is COGS. That's just cost of goods sold. Okay. And that really is just the accumulation of how much something costs to make a product or to put a service together. And you're going to see that here in that table. So for example, let's say you design T shirts and the material to sell one T shirt cost $12, right, to maybe buy the base shirt, to have it printed. That is the COGS, your cost of goods. And that is the total expenses for creating and selling each product and off. I have a little note here about taxes. This is only from a United States based wisdom here with taxes. I know in every single country taxes are treated differently. So this is why I strongly recommend that for anybody who is starting your own business or has a business, you should always take time to find a certified tax professional. For me, personally, when we talk about this table, I don't take tax out per product. I actually just take my tax out per my monthly income. That just works for me because I have a lot of products and a lot of offers and a lot of services jumping around, so it's much faster for me to do that. But if you're starting with just a couple of products or one offer, calculating the percentage of your tax out right away could be a really big time saver for you. And that's something you can absolutely add into this table, which we're going to talk about next. To start off. You've taken time, which is awesome to think about your offers. Maybe you already have products in play. So I would love for you guys to go through here and start writing down every single offer, every single product, every single service in these rows. Now, one of the great things about Notion is all you have to do here is hit new page. And the reason it says page instead of row, which is what you might be familiar with is because Notion treats every single row in a table as a new thing in a database. And then based on after you calculate your profit or your profit margin, maybe start to categorize each thing if it's high, mid or low ticket. Based off of the ranges that we already pre discussed. Now, those ranges are just examples. You don't have to follow those strictly. It has to be the ranges based off of your business. Now, if you created offers that you're not totally sure what the value is, this is a space just to do some estimating. So let's say that, for example, you are like, Sarah, I want to have a one on one service, where I do some custom design but I'm not quite sure what I want to offer yet for each. This is when we kind of want to do some market research, maybe look at what other people are offering in similar spaces and industries. In that case, your cost of goods and services because it is something that's time based, it's not necessarily based on materials or equipment, you also can put zero. If you're offering something that doesn't have overhead, that's okay because we still have to take into consideration what your business overhead is, right? You're going to put your cost and goods of services at $0 because you're anticipating that at the end of the month, you're going to be charged for a couple of subscriptions, like maybe a booking software or website software, and you just want to keep that in mind. So that's where the real overhead is being taken out of. But no need to put that down for every single service or product. That's when I say in my example before, sometimes I take out business overhead at the end, especially if I'm dealing with things like a variety of offers or services, things like taxes, big subscriptions, and I deduct that. So how we calculate this out is kind of running with our example here with our T shirts. You can always click on this profit margin calculator. And now that you understand what cost of goods and services is, as well as revenue and profit, you're going to get the same thing spit out here. So, for example, we know that printing shirts cost us $12 in materials, and we know that we've sold one up $24. That's our retail price. Means our profit is $12, which means a margin of 50%. So the cool part is this is going to automatically add up and create different sums at the bottom here, which is one of the things I really love about notion. And this can kind of help us find our goals. If we're trying to make a certain amount of profit every single month, then we can play with how many quantities we need to sell of each thing in order to reach that goal down here. Now, some quick things that I personally love about notion is when we build tables in notion, remember when we talked about that every single block in notion has a different property type. So this property type is a selection property type. This is a text property type, which is why we can fill things in here, which is great. And these guys right here, you can see that hash tag is number property type. So Noa knows that anything in these columns are number based. Now, one of the great things about notion is down here, we have that calculation function, which is how we're able to get these summaries. You click on that. You can actually change it to whatever you want. So maybe you want an average instead of a sum, or you want to create a minimum and maximum range. That depends on you and how you want to calculate each of these columns. Now, if you are someone who says, Sarah, I don't use the US dollar, totally fine. We can tell notion how to treat these numbers within each of these cells. So to change that, if you click on the column that you want to adjust, here we've got our property we know is a number. Here's our label for the top of the table. And then what we can actually do is click Edit Property. So here are a bunch of different dollar types, which is great. So you can change it to match whatever your country's currency is. Start having fun, start estimating and start playing with this number here and really seeing what do I need to do every single month to hit my financial goals. Keep in mind your business overhead, keep in mind things like subscriptions and rent and material costs, and try to have fun with this with playing around and really figuring out the meat of your numbers in your offer suite. I know, guys, this might seem like overkill, and it feels really, really heavy. You're doing something super hard, but trust me, this data will become your best friend when it comes down to pricing confidently, when thinking about your offers, when building a sustainable business. I want you to get incited and encouraged, not just through your emotions, but numerically through evidence and proof. And if you want to run a successful business, you need the assembler. Congratulations on getting some initial thoughts down. It's okay if you need additional and extra time beyond this lesson to really work through these things to lean into potentially personal or business bookkeeping, lean into some financial advisors advice as well. Think about profit margins, do some research. But getting these things down and having you think in a new way is a really big step. So even if that's all you did and you're not ready quite for the accurate numbers, don't worry. You've done some major, major progress today, and I'm really proud of you. So let's jump into our next session. We're getting really, really close to the end here, guys. You're doing awesome. 10. Your 90 Day Action Plan: Guys, we have done some amazing work so far. I'm so so proud of you. You've figured out your niche. You've crafted your offers, you've gotten clearer on what your pricing is or could be. Now comes the very exciting part, and that's turning that into an actionable plan. Today, we're going to create your 90 day action plan. This is what we've been waiting for guys. And before you start having flashbacks, those New Year's resolutions that didn't make it past January 15, let me tell you why 90 days is actually magical and a magical number. There's a fasting thing about the human brain and habits or research shows is that there's significant transformations that tend to happen around that three month mark. It's like our brains need about 90 days to really cement new patterns, create lasting change, and marinate in new ideas. So not 21 days, sorry Internet, not 30 days, but a solid 90 days a focus t. We're going to try to do one thing, not all of these things in 90 days, direct that lightning again, towards a singular source. Trust me on this one with lightning in a jar, if you just open it up, it scatters everywhere, you're diluting your energy. I want to get super super focused. And this is how we become even more powerful with our results and how we take action. So an example of a super scattered approach might be someone launching a print shop, starting a YouTube channel, creating a course, offering different type of one on one services, while also building their website and trying to start a newsletter slash Em list and post on Instagram all at once. Obviously, the result of that is exhaustion, burnout, and really just minimal progress or intention because your energy is everywhere. Focused approach might look like choosing one offer to perfect, okay? So looking at your offer suite, what do you want to start with? Create support systems that really elevate that offer. So launching it properly and learning from the results, what happened with that offer? So this creates actual progress and really confidence before you can expand into new things. I want us to go back to that success map that you kind of laid out so you can start to get a feel of what we're talking about here and really start to work with that. When you open that up, I also want you to open up your template for the 90 day Action Plan in Notion, and now we're going to start labeling getting specific with what that map looks like and what your action plan looks like with it. So thinking about your traffic, where are you going to show up consistently? What content are you going to create? How are you going to reach those ideal clients? Think about your offer and work backwards. Think about your niche and work backwards. How are you delivering this offer? This is the thing you're actually selling. So, what exactly are you giving people? What's that transaction look like? How are they receiving it? What systems need to be in place to really make that a reality? An example of this is, let's say that you are a designer who's offering one on one services for wedding stationery and that European minimalistic thing we talked about. What do you need to build to make that offer a reality? Well, you probably need to have some sort of portfolio with different examples of either real clients or conceptual work around these invitation probably need to have some sort of packaging PDF or pricing thing that breaks everything down, the amount of visions. So you guys can talk through the service together and see if that client or that couple is a great fit for your personalized stationary. This is how you deliver the offer. This is how you make it a reality, right? And then really outlining, what is that customer experience, that service experience, that buyer experience when they're taking down the road of your offer. You're breaking stuff down so you can start taking action on this new idea. And we're going to focus on these things over the course of three months. So we want to break your 90 days down into manageable chunks. In your notion, Temple, you're going to see that I've already created space for this to kind of really get you to marinate in the process of what every single week should look like based off of what you're offering. So here are a few tips as you plan, stuff to keep in mind. Don't overload your weeks, leave buffer time for unexpected issues, learning curves you weren't anticipating, and then focus on the activities that you really think are going to move the needle first on getting you to the outcome. Do not get distracted. Set clear success metrics. I just want you to know there isn't a perfect plan, a perfect execution, but it's really about building that consistent progress towards results. And the more that you break down, the more you plan, the more you plan for your own limitations, your own needs, thinking about that offer, thinking about all the steps to make that a reality, bring it into the world. You're just setting yourself up for more success for that consistency so you can make progress. And I really hope that this 90 day plan you're laying out right now really empowers you to think about all the stuff in your creativity and it completely confidence becomes higher, your systems are working, your audience is responding. And most importantly, you're really building evidence for yourself so you can do this and that your work and what you're doing has value. It's not just about the external results. So those are fantastic. It's about who you are becoming during those 90 days, as well. And you're going to help transform somebody or transform a variety of people through the work that you do, and at the same time, you're transforming yourself over the next 90 days. This is the missing piece for so many people. Thinking about their offer, packaging their creativity, and really putting it into an organized space like notion to really learn these business basics, write them down, legitimize yourself. Have a little swagger because, you know, I have a plan. I have a real play for this business. Here are the results I'm aiming for. This is how I'm going to test it out. This is who I'm aiming to talk to. It's just like unlocking all these different levels in your mind, and I'm so so excited for you. And we're going to just give you some last tips to really maintain this process and action plan that you crafted. 11. Next Steps for Results: We've got this amazing 90 day action plan laid out, or you're maybe still in progress there, but this is where the rubber meets the road. And this is your daily actions because big dreams are awesome, but they're built on clean, consistent steps taken day after day. That's where your dreams are built, guys. So I want to share something that honestly completely changed the game for me. I've mentioned it in other classes I really, really believe in this, and that's the top five method. And before you start thinking Oder another to do list. Let me show you why this is completely different. This isn't about cramming your day full of tasks until you're ready to explode and cry. I've been there. This is about being extra intentional with your energy. You really, again, always focusing and dialing in what's going to move the needle with the goals that you want. So the traditional thing with to do list is they're usually where dreams go to die, and that's because they're endless, right? They've got this growing list, this kind of paralyzation around it, of like, Oh my goodness, parause this about decisions and fatigue. And we're going to do something really radical instead because we're only going to pick five things. Each day, they'll align with your 90 day action plan. We already know this plan is going to take you towards your offer, your launch, everything you want. Flag is just a magical number. I have found that five for me doesn't feel overwhelming. But you can decide what that number is for you. I want you to get a place where your notion template is not just, again, a stagnant business plan that sits on a desktop, collects digual desks, but it's something that you want to open up every day. I want to check my action plan. I want to come up with my top five steps for the day. I feel ready to go. I always have my notion template, a tab open all the time. It never closes. It's the first thing I see when I start my workday, and it's the last thing I see before I go to bed and I end my workday. Want that to be your reality, as well. So in your notion template or wherever you want to keep your stuff in notion, you're gonna notice I have a daily top five section. It's really sampul. It's really, really powerful guy. So this is kind of what that looks like. Each day, I want you to check your 90 day action plan, okay? Want you to choose five tafts that move closer to that goal. Write them down, like, actually write them down and actually do them. That's kind of important. And reflect on what workc on what didn't. What were you able to do in a day what were you not able to do a day? Did you put tasks that were too light, too heavy and make alterations as you go as you pick five new tasks every single working day? Choose them the night before your next workday. Don't wait until morning because your brain's going to be foggy. You haven't had caffeine yet, Your inbox is screaming, your phone is distracting. Take 5 minutes before the end of your previous workday to pick Tomorrow's top five, okay? Make them specific and achievable. Instead of work on website, right, design about page layout or write homepage copy. Okay, big difference. Number three is I want you to connect them to your 90 day goal, okay? Each calf should move you clearly towards your bigger goal. If it doesn't ask yourself, does it really need to be on your top five? Now, there's exceptions to this, right? Things and lights pop up, things get in our way, things take our energy, that's totally okay. But always make sure that you have a mixture, at least, of you working towards that angle. I want you to celebrate your wins, even the small ones. Check off each thing. Get that dobamine hit. Okay? This is where consistency actually can be better than motivation because we're actually seeing ourselves move forward and we're not ruminating in the what and getting down in ourselves about us not taking clear action. This is why I think notion is really, really perfect for that. I have high energy days. This is a high energy day I'm filming. Low energy days? I would not get on camera, okay? It's okay to make adjustments based off of your mood and what you eat progress is not about perfection, guys. It's really about consistency. Remember that when you're thinking about your five steps for every single day. 12. Supercharge Time!: Good news. We've come to our final lesson together, and I want to spend this time talk about something that really could be a total game changer for your creative practice and business, and that's passive income. Now, before you start thinking, Oh, great. Another person is promising I can make money while I sleep. Let me be real with you. Passive income isn't passive initially. It takes work to set up. When you fold it into your offer suite, it really can become a kind of freedom and reoccurring sustainability that makes your creativity genuinely thrive because you're freeing up your time and energy. Throughout this class, we've discussed crafting offers, understanding your audience, and really building systems that work well for you. I think it's super powerful because you can serve people, you can help your audience. You can lean into your niche without having to show up with your energy and really keep your momentum going in the places that matter most, like when you want to tap into that flow state of your creativity and give all your energy there. I'm super, super excited about it, and this is the first time announcing it, but I spent the last get this guys. Literally the last year, building a program called Sketch Book the Sales. It's inside the Creative Clarity Club, a platform I have built. And if you enjoyed this class and you're ready to take your business to the complete next level, this is absolutely your next step. So inside the Sketch Book the Sales, we dive deep into three powerful passive income streams for creatives, digital products, online courses, and print on demand that are completely passive. And this can absolutely be part of your offer suite. So we're going to be taking a step by step approach with templates and systems to help you build these income streams correctly. And you know how we just, you know, scratch the surface of business planning in this class. The creative clarity cub really just takes it to a whole new level. It's like having a business bestie. That's me. So if you're loving the practical no nonsense approach, you're gonna want to consider sketchbook to sales. It's not open all the time throughout the year, but don't be afraid to join the waitlist. We give priority to our waitlist. So please check that out. And if you're loving this class, you're really going to want to grab a copy of my book. It just came out. It's a dream come true, guys. Being an author is like my Olympics. It's called Unscramble De Creatives Guide to Clarity and Cash. It's like this class, but a little bit on sticky. We dive deeper into everything we covered here and more. So think of this as your creative business ible, this thing in your back pocket, something you can just return to again and again and really build your creative progress, lean more into your offers, and understand things at a deeper level. It is exercise is not in this course. It's personal stories for me and, like, a whole layer of authentic content and just personality and bees in the pages if you want to get to know me better. I've spent years working on this. It was important to launch it in conjunction with this class because that's how my journey began with teaching and being in this course. It's again, having a creative mentor in your back pocket, me. There's even an audiobook version again if you don't really, like, sit still, which is totally me I'm an audiobook girl all the way. All of these things I want to make this successful to everybody. Keep creating, keep growing and remember. Success is the only option even if you have to find some way forward. I'm so proud of you guys. Please, please please share your findings and your work. I'm gonna see you in the next class. Learn to keep building this creative tied together.