Transcripts
1. Introduction: After working with creative worldwide, I've
noticed patterns. Brilliant, talented
people struggling to make real money or
results from their work, not because they lack
creativity or skill, but because they're missing the basic building blocks
of a sustainable business. I watch amazing artists post endlessly on social media
without making sales, designers saying yes
to every project, feeling burned out and
stretched too thin, and creative
entrepreneurs finning their wheels without
clear direction. But once you understand how to package your creativity into strategic offers and build a simple plan to sell
them, everything changes. Welcome to from
creativity to cash, design your business
blueprint in Noon. I'm Sarah Edwards, a
creative success coach, art director, and your
creative cheerleader. Through my work with artists, designers, and creative
entrepreneurs globally, I have discovered that
most of us struggle with the same four challenges turning
our passion into profit, pricing our work confidently, and building a business that doesn't drain our
creative energy, but actually produces results.
Here's what I've learned. The secret to a successful
creative business isn't working harder or following someone
else's blueprint. It's actually about
creating a strategy that works with your creative
spirit, not against it. As someone who battles
OCD and neurodivergence, I am used to first
hand the importance of building systems
that work within your limitations,
not despite them. After teaching over
6,000 creatives, I've developed a straightforward
approach that turns creative chaos into clarity,
cash, and confidence. Today, I'm sharing this
exact system with you. In this class, we're
going to craft your identity based
outcome that pulls you towards success even
on the hard days. Design your offer
suite that actually creates results without
feeling salesy. Create a 90 day action plan
that moves you forward. No more scattered energy and
build sustainable systems for lasting success because burnout is not a badge of honor. Master your numbers
without losing your creative soul is possible. You don't need to be
a business expert or a tech wizard
to make it work. Our notion template is designed
to be simple, powerful, giving you exactly
what you need without overwhelming you with
unnecessary complexity. By the end of this class, you'll have more than
just a business plan. You'll have a clear
path forward, offers that really excite
you and your audience, and the confidence to
charge what you're worth. No more wondering what to focus on or second guessing
your pricing, ideas or next steps. I really believe that every creative has the
potential to build thriving business
without sacrificing their artistic integrity
or mental health. Your dream is scaling your
current creative practice, leveling up your hobby or launching your first
creative endeavor. This boss is for you. Success is the only option, even if we have to find
another way forward. Are you ready to transform your creative chaos into
clarity? Let's begin.
2. Class Project & Notion Basics: Before we dive into the nitty
gritty upper class project, I want you to take
a deep breath. Maybe you're feeling overwhelmed about the whole
business plan thing. Trust me, I get it.
But here's the thing. We're not creating one stuffy corporate business
plan that puts you to sleep faster than a Netflix documentary
at 2:00 A.M. Nope. We're building something
way more exciting. Your creative
business blueprint. This is about crystallizing your creative future and
mapping out exactly how. Whether you dream of
quitting your nine to five, launching that print stop you've been thinking
about forever or just making your first
$1,000 from your art, this plan is your roadmap. And the best part, we're
doing it all in notion. If you're sitting
there thinking, Sarah, I can barely work
my coffee maker in the morning and let alone a
new tech tool, don't worry. I've designed this
template to be as user friendly as possible. If you can click buttons and type words,
you're qualified. Plus, Notion is like that organized friend that makes everything you do
look effortless. It will do a lot of the
heavy lifting for us. Here's what makes our business plan different and valuable. It's action focused. We're not just dreaming here, though dreams are essential. We're creating a 90
day plan that will move this needle in
your creative business. It's flexible because a
creative life isn't linear, your plan should be able to grow and evolve and
change with you. And best of all, it's
designed for creatives. There's no corporate jargon
or unnecessary complexity, clear actionable steps that make sense for artists
and creators alike. The transformation I
Want for you is massive, but it's also
totally achievable. By the end of this class,
I want you to have complete clarity on
your creative offers. No more, throngeti in a
wall, I'm hoping it sticks. Know exactly what to focus
on in the next 90 days. Goodbye to Chamine
Abduk Syndrome. Feel confident about your
pricing and your value. No more underselling your fantastic work and feel satisfy. And have a clear path to
achieving your income goals, whether that's your first
$100 or your next 10,000. In our notion Template, you're going to find
several key sections. Your identity based
outcome because who you're becoming is just as important as what you're doing. Your offer sweete, where
are you going to package that creativity into
irresistible offerings? Your revenue projection
tools because numbers, they don't have to be scary. Your 90 day action plan. We dreams really
do meet reality. Now, let me show you
around this template. Don't worry about taking notes. Everything laid out for
you is to reference later. The beauty of notion
is that it's like having a second
brain, an organized, aesthetically pleasing
second brain that really keeps all your creative business stuff in one place. Alright, guys, now
that we're in notion, we're just going to go over some fundamental
things together. And the reason I
want to keep this basic is because I
want to encourage you that notion and
learning about how to use any new software
really comes through action. So the great thing about
this template I've created is it really
is at this core, plug and play with just a few basic things
you need to know. And I hope that as you
build it out yourself, as you add your own things, as you explore organically, as you pull in content yourself, you're going to run
into things that you're going to want to
add or explore or get really used to
and familiar with as well that we might not
even cover in this class. So look at this, like
a foundational space. You to have a safe, kind of playful environment
and notion, but also with my
guidance because I want to give you guys
right off the bat here, you basics so we
can immediately get comfortable and that this doesn't become a
place of resistance. When we get into the
rest of the class, having you do exercise
is having you do some tough things to get
those really amazing results. This is what you're
going to see when you click on your Link or notion. I would encourage
you before clicking the link just to make
things a little easier is to make that free notion account if you haven't
already highly recommend using a single sign in
like Google or something that you already
have familiarity with so you don't
lose your password. And once you have that account, now you can really jump
into notion right away or obviously take advantage
of premade templates. So what this actually is
for those unfamiliar, one of the most amazing
things about notion is our ability as any individuals, to create something in our own
workspace and then make it sharable for anybody to take a duplication of that
template or workspace. I love this as a
teacher, as a creative, and even just for really sending things around to
different team members or clients because it
allows me to create a single source space
like a template, make it sharable so that my single source is never altered with or tampered
with by other people, but it immediately creates a duplication for somebody else. So you never have to worry about managing lots of
versions or copies. What I also love
is this is live. So let's say a couple
of months from now, even after this class was out into the world which
you're watching now, I can make updates
to this template, maybe improve upon it, take your guys' feedback, and you guys are always
going to see those updates. It's always live. And
I think that's so healthy just as a creative
business perspective, not just for me in this course, but I want you to
really know that because this is such a great
asset for your clients. You're managing people or you're teaching different
materials yourself, or you're dealing with
different design projects or digital workspaces, this is really why not only
do I want you guys to build a business plan because that's
the core of this class, but I want to give you a
really amazing tool on top of that just to really give you
amazing, amazing results. So once you click this link,
you're going to see this. This is my template. And immediately, you
have to do one thing before you can jump in and
make it worth your while. Up here in this upper corner, you're going to see
these two squares. This is our duplicate button. I want you guys to click that. And then what it's going to
do is it's going to prompt you to add it to your workspace. So you might have a
private workspace. You might have a public
workspace that does depend on the plan that
you have paid or free. Doesn't quite matter. Trust me. More so if you have a team or lots of members that you
want to share things with. So add that to your workspace. And then what you're going
to see is you're going to see your own bar over here. And that's where that template
is going to be added too. So this is your side bar. You can have it locked
as an always open, or you can have it minimized. I honestly prefer
my bar minimized because once I'm in a
template, I'm fully focused. I don't tend to have
to jump around. So you'll be able to
find there, pop it open. And now what you'll be able to do is you'll be able to start editing and start plugging
in the information. I love having this
visual viewpoint. I think we all can
agree that having something vertical
or horizontal that we can really digest
and understand and see in a quick
hitting way is great. I also love it because it
keeps me less distracted. And what I mean by that
is when I go into a page, into each lesson that we're going to walk through
in this course. I'm not overwhelmed with all the other content
that maybe I'm working on or
getting cooled away. Really, really important
if you want to optimize your productivity.
This is your top sheet. This is what I want you
guys to see every day. By the end of this class, we have your success map
kind of figured out, we have your offer suite, and we've come up with
that 90 day action plan, which I'm so excited for
each one of you to have. I really want to make
it so that you guys can plug in every single night
before you block off. Hey, what's my day going
to look like tomorrow? What's my top be? We're
going to talk about that. So this section right here, it looks innocent, guys, but it is actually,
to me, one of the most important
game changers. Or your entire business once
we flesh out your plan. One of the most bequested
things I get asked in emails and by you guys is, Sarah, how the heck do you
know what to prioritize? What do I do first?
And this class guys is not just a solution for mapping out your whole
plan ahead of you, but also knowing exactly
what to do next. So I'm really, really excited. Some quick hitting
functionality for you guys. So you feel comfortable. Again,
plug and play is my goal. Is everything that you see here with this bar that pops up. Or on these dots right here, this is what Noon
calls blocks, okay? Think of it like
building blocks. I'll give you a bunch
of lego pieces. And it's really exciting because our default block is
usually text space. And that's what you're going
to be using the most, right? Even here one, two, three, four, five, these are
all texpas blocks. These are page blocks, and this is an image block. So you're going to
start to get used to seeing blocks
in different ways. Everything is movable. You can drag and
rearrange as you wish. So again, guys, feel
free to customize this. Feel free to add in your own
things, move things around, rearrange pages, how
your brain works, re label pages if you want. Make it your own so that this
feels like your own space. But most of what we're going
to be using is textblock. So just kind of some basic here. If you highlight it or
you select a textblock, you're going to get
an immediate toolbar. And this stuff actually
should be familiar if you've done anything in
Word or Google Docs. But you can bold things,
italifi things, underline. You can strike out texts here. And just some cool features, too, that Ocean has, you can change out text color
background color as well. So think of background
color like highlighting, but it is basically adding
background to this text block. And this is just great for
organizing information. So anytime you want to
access those functions, always click on the
six blocks here, the same blocks you use
to drag things around. Or you can highlight, and that quick bar should pop up with everything
that you mainly need. The other thing about blocks. So now you know
that these things are like little Lego
blocks, which is great. The other part is that each block has its
own property, okay? So these are text blocks, but there's also
properties that you can assign to blocks within them. And you can always transition properties of each block
into something new. This is not something
to be intimidated by. Some people, when they hear,
like, property or turn into, it starts to feel like coding or something that's a
little more high level. But really just
think of this again, going back to that word rule space of highlighting something and changing the
formatting function of a part of your document.
That's all that is. So you can actually change
this into heading text. You can change it into
a page if you need to, you can change it into a
bulleted list or a to do list, which is what we have
here, so you can see how our property right now is a do list for this
top five section. That's just a quick
thing to know. We've got again, highlighting the block so you can have
a toolbar usually pop up. You've got your
drag and drop here, which also creates
kind of a right click or control click
approach here so we can have some quick
functions that you might need. But also backslash function. Let's say that you click
anywhere on a page or document in Notion and
you create a backslash. This is actually how you pull up here's how I create
my ow block right, so again, you're a
Lego Builder, guys. You've got this
bucket of tools here. If you want to add your
own to do list in a space, your own head insert a table, this is how you do it. You always do the
backslash function. Now, the cool part is
once you backslash, you can actually start typing in step to sort and find
the block that you need. So as again, you get familiar where does confidence
come through, guys? It comes from action. As you take action and Notion, you're going to start
discovering these things. And just, you know,
search, have fun. There's lots of different cool embeds in here that you can add, things that could
be great for you, but my big philosophy, keep things as simple as
possible, use this template. Those are my quick tips for you. You know
how to duplicate. You know how to
pull up a toolbar. You know how to move things
around. You know how to add your own blocks
if you need to. In this process. That's
really everything you should need to really
make waves a notion. So not only is this a class
to make your business plan, to get your clarity path going, so you know what you need to do in your business to result income revenue clients,
but also great, great tool that I'm
just a huge fan of, and I'm hoping by
the end of this, if you're not that you are a huge fan of Notion like mess. See how easy that one? No coding is required and
no type degree is needed. Just click, type and watch your creative business
plan come to life. I personally encourage
all my clients and my students to use
notion because I really think that
it is easy to update. It's flexible, and I think it's a tool that really today
is non negotiable. An encouraging word
I like to talk about with notion for new users is notion was designed to kind of be the free flow
modern day document. It really is as simple as
what you might be used to, like a Google Doc or Word doc. Just different functionality
and shortcut keys that really take notion to that
free flow next level. Think of this business plan and notion template as honestly
like a creative kitchen. You wouldn't try to cook a
gourmet meal without having your ingredients organized and
your recipes ready, right? The same goes for your
creative business. We will set up systems that make it easier
for you to create, serve and grow with deep
intention and strategy. So here's what I want
you to do right now. I want you to duplicate
the template, and then I want you to
block out two to 3 hours in your calendar this week
for deep work, at least. Get excited about what is possible because we're going to cover a lot of
things together, and seriously, please
let yourself dream big. This is the time to do it.
Commit to following through. Remember, success
is the only option. We love failure here.
It's a good thing. Also, in this template, you're going to work through some crucial questions
on this journey with us, and I want you to start keeping
these things top of mind. What truly lights
you up creatively? Who are you most excited to
serve with and serve for? What unique perspective do
you bring to your field? How can you package
your creativity into profitability
and sustainability? What does success look
like for you specifically? And here's something significant I want you to understand. This plan is living
and breathing. It's not set in stone. And as you grow and
evolve as a creative, your plan is going
to evolve, too. We're building it
in notion because it's flexible and can
grow with you again. So really important
to remember that. In moments when notion
feels overwhelming or any of these exercises
feel overwhelming, I want to encourage
you to focus on how these are small births
of transactions. This plan is going to help you reclaim the time and energy. It's going to give
you a clear framework for making decisions better, setting prices,
launching offers, and really growing your creative
business with intention. And, I get it. Business might make
you fine a little bit. Maybe you're thinking, Sarah, I'm an artist. I'm a creative. Trust me, this isn't
about changing who you are or compromising
your creative vision. It's really about
amplifying your impact and creating sustainability
around your creativity. Whether that's business for you or another word, totally okay. Everyone is welcome
here. I believe creativity exists in
all spaces in life. So welcome to your
class projects. I'm so excited to see
the results you guys have by the end of this,
and let's keep going.
3. How to Get Results in Business: That feeling when you
have 1 million ideas bouncing around your head, and all that creative energy
just wants to burst out. I like to call that
lightning in ajar syndrome. And while that creative
electricity is amazing, it's literally your superpower. It's not always the
most effective way to build something
sustainable, however. Think about actual
lightning for a second. Sure, it's spectacular to watch, and it's just striking randomly, but it's not really doing
anything purposeful. What happens when you focus that same electrical
energy into one space? That's what we're
going to be doing with your creativity today. Now, I need to be honest
with you about something that might ruffle some feathers
in the creative world. But creatives often have a massive disadvantage when it comes to building sustainable
careers and businesses. And it's not because we lack talent or drive or hard work. Nobody teaches us
business basics. Think about it in art
school and music programs or creative writing courses, how many classes did you take on rising your work on
building business systems, on handling numbers and clients? How about just marketing without feeling gross and,
like, uncomfortable? I'm guessing somewhere 0-0. This is why so many
incredibly talented artists struggle to make a
living from their work. In my opinion, we're taught to perfect and work on our
craft, which is essential, but not how to get into the
hands of people who value it, not how to sell
what we're doing. It's like having a
gorgeous garden, but then no idea how
to harvest and, like, share and give your fruits and vegetables to other people. Don't worry. You're
gonna be sick of my analogies by the
ano ofther class. Let me be super clear
about something. If you're not seeing
results in your practice, it usually comes down
to two main reasons. Number one, you're taking
the wrong type of action. You're busy, maybe
even exhausted. But you're not focused on the things that
are going to move the needle towards the results you want in your
creative practice. Here are some loose examples like you're posting on
social media constantly, but you're not
focused on building an email list where
you can south people. You're perfecting your website, but you're not reaching
out to potential clients so that they can drive
to that website. You're creating new
work, but you're not telling anybody about it. Stuck in limiting belief patterns that are
holding you back. And maybe you're
telling yourself things like artists have to struggle. No one are gonna
pay these prices. Starving artists is normal. These hidden scripts are
the invisible chains, holding you back to
your full potential and you really getting into that
entrepreneurial mindset. Here's your first
big marketing lesson about making money and sales. And I think you need to
let this one sink in. But if you're not selling, you won't sell anything. I know, I know. It sounds
ridiculously simple, but stay with me here
because it's so important. So many creatives are
waiting to be discovered. They're waiting for their
Instagram to go viral, for someone important
to notice their work, for the perfect moment to launch their offerings or their
website or their portfolio. But here's the truth. Success in your creative business
isn't about waiting. It's about being intentional and strategic about sharing your
work with the world and how. And I can feel some of you cringing up the words
marketing and sales. Trust me, I did, too for years. When I first started, I honestly thought marketing meant becoming one of
those, like, pushy, inauthentic people who, like, slide in your DMs and are like, pushing fake compliments and cookie cutter sales
pitches on you. But that's not worth talking
about here, I promise. Authentic marketing is sharing your passion with people who really want to know about it. It's about being excited
with your work together, letting that excitement
be contagious, and really solving
problems and bringing joy to your creativity
through helping other people. Marketing isn't scary when
you frame it that way. It's really just another form of creative expression to
help and serve others. Now, I want us to do something meaningful to open up
on these new findings. On your first page and notion here in the confidence zone, you're gonna notice we get
very real with ourselves. And I want you to write down
where you feel like you lack confidence in your
creative practice or business. Remember, this is for
you guys. Do this. What makes you I'm like, do that weird, flippy thing? What keeps you up at
three in the morning? What makes you hesitate
before clicking posts on Instagram or hitting send to an email for
potential client? Maybe it's setting prices that really reflect your
work and your time, talking about your work
without downplaying it. Reaching out to potential
clients or collaborators, regardless of where you feel you're at with your
creative practice, showing up consistently online. Maybe it's even
asking for a sale or handling the technical side of business or all
the scary numbers. Even managing your
time and energy can be a space where perhaps
you lack trust in yourself. Be brutally honest here. Nobody else needs
to see this left. The point isn't to
make you feel bad. It's to bring these fears to light so that we
can examine them together and work through them as we come up with your
90 day action plan. Here's something I've honestly learned through my journey
with anxiety and OCD. Awareness is really the first
step to transformation. Confidence is not something you wait to feel before
taking action. You're gonna hear me say
that a lot in today's class. Confidence is what happens
after you take action. It's the result, not
the prerequisite. If you have to put that on a stick on your desk, please do. Think about it, like
learning to ride a bike. You don't get confident about cycling by reading
books about bikes, you get confident by actually
getting on the bike, falling a few times, and keeping at it really
until you find your balance. Alright, I'm super excited. Make the list really quickly, just pause this video
just a few minutes. I promise. After
you make the list, pause because I want you to sit with that list you
made for a minute. Look at those areas where
you lack confidence, not as permanent limitations, but really as
opportunities for growth. By the time we're
done with this class, you're going to have systems and strategies to address
each one of these things. Remember, every successful
creative you admire started exactly where
you are with talents, tahits and a bunch
of uncertainties. The difference is
that they decided to get strategic about
their creativity. They chose to focus
their lightning for serious impact instead of it
being scattered everywhere. Now, I want you to
add something to that confidence list you
made a little bit earlier. Under each item, I
want you to write down good enough
to start reaction. What would that look
like? Not perfect, but good enough to
take the first step. For example, if you wrote, I'm not confident
about my pricing. Good enough might
be. I've calculated my cost and added a 30% markup. If you wrote, I'm scared
to promote my work. Good enough might be. I'll share one piece
of work each week, even if it's BTS or
work in progress. If you wrote, I don't
know how to find clients. Good enough, my feed. I'll reach out to three
potential clients this month because
now I know my offers, but you will, by the way,
by the end of this class. In our next lesson, we're
going to get really, really clear on what
success looks like. Like, for you, specifically, not what Instagram
views is successful and really gets down into that
according to your values, your goals, and your
personal vision. For now, I want you to
keep adding to those lists both your confidence
gaps and your good enough to start metrics. This is important. Don't skip
it again. This is for you. And remember, every
time you feel that perection
paralysis creeping in, every time you catch yourself saying, but it's not ready yet. Not ready yet. I'm
not good enough. I want to ask yourself, what would Good enough
start look like? By the way, speaking
of lightning in a jar, it's not a mistake. We're using notion to do these exercises and really
build your business plan. It's really crucial to keep
everything in one place. Creatives become scattered when they've spread their ideas, thoughts, and plans to sin,
just like their actions. So that being said, I would really love
for you to do all of these exercises and your
responses and notion if you can, or if you do them on a piece of paper or space you're more comfortable to make sure you put your finding in
notion afterwards, you're really gonna want to
keep everything in one place to reduce that mental decision
fatigue and resistance. In our next lesson, we're
going to dive into defining a specific outcome you
want for your life and your creative practice,
not just the vague. I want to make money
from my art kind of statement, but a clear, compelling vision that will pull you forward even
when things get really, really tough, boring, mundane, and the numbers are scary.
4. The Power of Identity-Based Outcomes: We'll discuss something that completely changed
the game for me, and I know it'll be
transformative for you, too. We're diving into identity
based outcomes, and trust me, this is so much more than
powerful than setting random goals or picking arbitrary numbers
out of thin air. Do you know how sometimes
you set a goal like, I want to make $100
a month from my art, or I want to get 1,000
followers on Instagram. But somehow it never
quite happens. Well, there's a lot
of reasons for that. While specific, which is good, those kind of goals are really
missing something crucial. They're not connected
to who you are becoming because of that
goal. Here's the difference. Traditional goal I want to
make $100 monthly from my art. Identity based outcome
might sound something like I am an abstract painter
who creates meaningful, large form pieces that resonate
with luxury collectors, focus on real estate and
corporate properties to bring balance and
boldness to any space. My work allows me to work in
a sun filled home studio and take summers off to travel and gather inspiration. You
see the difference? The first one is just a number, and the second one is a complete vision of your
life you're creating. It includes how you work, where you work, what your
day to day might look like, who you work with, and
who you're creating for, what freedom means to you and really how you're
impacting others. Now, I'm all about
specifics and numbers, which we're going to
talk about later. I really think that this is a big game changer for
your creative practice. This is super important
to nail down because we want to work backwards
from this outcome. We think about creating
our 90 day business plan and the type of offers you want to create in your business. I want you to get specific
about what you want. And by specific, I
mean, don't hold back. This is not the
time to play small. Maybe you want to
launch an ET store that generates enough passive income to pay for your
business descriptions. Maybe it's building a
photography business that lets you work three
days a week instead of five. Perhaps it's even developing a product line that's carried in your favorite
stores one day. Whatever it is, I want you to dream bigger than you've ever allowed yourself to dream before because
here is the thing. Your identity based outcome isn't just about money
or success metrics. It's really about fitting a life aligned with who you are and
what you want to become. Have you ever noticed
how some days you wake up super motivated
to work on your business, your craft, other days, you can literally barely open your laptop or pick
up a paintbrush. That's really because motivation
is like a sugar rush. It gives you a quick
burst of energy, but then it crashes really hard. And if you're building
your business or your creative practice
on motivation alone, you're basically
setting yourself up for a roller coaster ride a
productivity imprastination. But when you have a clear
identity based outcome, something truly magical happens. You build a stronger
foundation for habits and change instead
of asking yourself, do I feel motivated
today? Do this thing? You start asking, What would the successful creative
I'm becoming do today? This shift is everything. Let me break this down and
how this works in practice. Without an identity
based outcome, you might tell yourself, I should post on
social media today, or I need to raise my prices, or I should probably
start an email list, or maybe I'll start
making some TikTok. However, if we reframe that and we use your
identity based outcome, it might start sounding
something like I love connecting
with my audience. I'm going to share
the story behind my latest piece and film
some behind the scenes. Or since I want to invest more time into a
new product line, I'm going to raise my sticker
prices so I can transition to prey on demand to save more time to work
on new products. Perhaps, as someone committed to building lasting relationships
with collectors, I need a way to keep in
touch with them directly. So I'm going to start an
authentic weekly newsletter that shares my story,
process, and authenticity. Or as someone who
teaches others, I'll share my process in
a way that adds value to my community and helps
other artists and creative. That one kind of
sounds like mine. You can steal it.
See the difference. The first approach is scattered based on what you
think you should do, whereas the second is strategic, aligned with who
you're becoming, and this alignment
is what really creates sustainable
results and success. Here's how identity
based outcomes really help you get strategic. Number one, decision making. Instead of getting
overwhelmed by options, you really can ask yourself
like a filtration system. Is this aligned with
who I'm becoming? Will this move me
closer to my vision? Is this how the person I'm
becoming would handle this? This really, really helps guys, by the way, with shiny
objects Singer, I promise. Number two is your
pricing strategy. Stop comparing yourself to random people on the
Internet and start pricing based on the
value you provide and the lifestyle that you're
trying specifically to build. It makes it more accessible to raise your prices because
it's not about you. It's about the value
that you're creating. Number three is
content creation. No more random posting, hoping that something
just sticks. You're going to be sharing content that reflects who you're becoming and what your business and your creative
practice is becoming. You're going to attract
the right people who also resonate with that vision and whom you're serving
in your outcome. This also helps with
time management, because you're going to stop
saying yes to everything, and you're going to
start protecting your energy and pivoting
towards what matters most. You're going to make
decisions based on your future self priorities, not your present needs. And let me just give
you a few examples. So, say you're trying to decide whether you should
say yes to a project. Let's say you're creating
abstract art or real estate, for example, you might
have a response, like, as someone who creates
high end custom pieces for collectors who value
artisan craftsmanship for corporate real
estate properties, does this project align
with the brand e building? Will it attract more
of my ideal clients? The answer should
be pretty clear. Does this timeline allow
me to maintain the quality my future self is known for
and who I want to work with. Remember, your
identity based outcome isn't just a pretty vision. It's strategic compass. Every time you feel
lost or overwhelmed, which always happens to all
of us, come back to this. Let this guide your decisions and really align your
actions for growth. And that vision really pulled me forward on
the hardest days when I had to make difficult
decisions and help me say no to opportunities. I didn't align with
who I was becoming. And then, yes, with
the full body, yes. The ones that did align with that vision, even
if they scared me. So you're going to craft your identity based
outcome together. We're going to open up
that notion template to the identity based
outcome section, and we're going to work
through some of these prompts. These prompts are
really powerful. I want you to describe a
day in your future life. What time do you wake up? Where are you working?
What are you doing? What kind of work are you
going to be creating that day? Who are you working with, and, like, how does that feel? What are the emotions
around that? What impact are you making? This is a really,
really key one, guys. And then just, like, think about your relationship
with your creativity. Is it positive? Is it
negative? Is it confusing? Is this exploratory? How does it serve others?
How does it serve you? You know, what problems does your creativity solve
Really push this one, guys, you're going
to need this later. What joy does it bring? And I really want you to
visualize your impact. And we're going to
explore, again, more about impact and offers
in the future lessons. But again, who are you helping? How are you changing lives? Push this hard, guys. I know you might
default and think, I'm just a creative, but I want you to challenge
this question. What ripple effects
does your work create? And really, what are you
trying to build long term? You have value. You
skills have value. You are amazing, extraordinary, and I want us to bring that
energy into that space. So start with an IM statement.
If you're a little stuck. Don't edit yourself and don't worry about being
overly realistic. We're going to deal with
practical steps later. So just let yourself fully
embrace this vision, go all in, say yes to yourself. And I just want
to share a quick, short example with you just
to get the ideas percolating. Of someone who's, like,
crafted the statement. I am a thriving ceramic artist whose unique pieces
bring joy and beauty to homes nationwide with a focus on ceramics featuring
animals and nostalgia. My sustainable studio
practice allows me to create at my own pace
teach others my craft, take winters off to
reset and recharge, and my work is featured in select galleries and shops
that align with my values. I built a community
of collectors who deeply appreciate the
story and intention behind each piece and
get to connect with people enjoying my work
over social media. Remember, this isn't
about limiting yourself. It's about getting crystal clear on what you
truly, truly want. Your identity based outcome
might evolve over time, and that's perfectly okay. Minded, too. But
what matters is that it feels true and exciting
to you right now. In future lessons, we're going to work on narrowing
things down, getting specific
about your audience. And right now, I just
want you to work on focusing on having that flow, letting the thoughts come not being overly specific
or stressed. The magic of identity
based outcomes is that they start
working immediately. Once you know who
you're becoming, decisions become
way more precise. Should you take that commission? Should you say yes
to that project? These answers become
obvious because you are so clear about the direction of
where you're going. So, take your time
with this exercise. Read what you've
written out loud. How does it feel to your body? How does it feel when you
put it out in the open and you've really taking that
next step into yourself? Does it make you slightly
nervous but also excited? That's perfect. You're
stretching yourself while saying truth to
your authentic desires. I'm really, really
excited for you. If you feel comfortable,
please feel free to share what
you've written down with me with everybody
else because we want to encourage you and cheer
on your outcome, as well. And when you're ready, I'm gonna see you in
the next Blossom.
5. Secret Sauce: Your Transformations: We're going to talk about
something that will completely change how you think about your creative
business or practice. We're gonna be diving
into transformation. And I'm not talking about the kind the cars
turn into robots. So, honestly, that would
be really really cool. And I love that movie. But I want to start by asking
you something specific. Have you ever looked at
your creative work and thought It's just art. It's just a design.
It's just a sticker. It's just photography. I hear this all the time from you guys and from my clients, and every time I want to grab them by the
shoulders gently, of course, and say, No, it's so much more than that. And it really, really is, guys. Your creativity is so
much more than that. It's about transformation. This separates the artists
struggling to make sales from those who are showing up and having clients who
want to work with them. And I really want to share a personal story to
drive this home. For years, I struggled
with OCD and anxiety, and really art became my personal way of healing
and processing information. And then eventually transforming those challenges into strengths and how I teach today and what I teach and
what I focus on. And I realized that
my transformation through that mental
health journey was one of my most powerful
tools to share and to give to other
people through my art, through my creativity,
through my skills, and really showing other
people how to make similar transformations with their own life and
their own practice. And what we're going
to uncover for you today with transformations, it's really showing these, like, hidden secrets in plain sight and really weave them
through your experiences, your struggles, your victories, and into your creativity so that you can start
increasing the value, marketability and
really think about offers and what you're offering
in a completely new way. And just in some examples, a photographer doesn't
just take pictures. They're transforming
fleeting moments into lasting, precious memories. A painter doesn't just create
images or create paintings. They transform blank spaces into an emotional experience that's going to be in somebody's home. A graphic designer
doesn't just make logos, they transform
business ideas into visual storytelling and
capturing for result. Your transformations are like secret ingredient in
this creative recipe. There's what's going to
make your work unique and powerful and set
you apart from others. And when we tap into this, guys, this is when marketing starts to feel less overwhelming
and less cky. And I really want to
show you what I mean. So here's how most creatives try to market their
work all the time. Hi, I'm a photographer, and I take portraits. Okay. Believe it or not. When I hear people
pitching themselves, that's what I hear. And here's how to re pit
yourself as this photographer. For someone who understands
their transformations, their niche, what
they're offering, I help hammer he entrepreneurs feel confident and authentic in front of the lens, transforming their
fear being seen into excitement about sharing their story with the
world and their business. Do you guys immediately see
the difference there, like, how we took the same thing and made it two completely
different things. The second version isn't
just about the service. It's about the
transformation that the service provides the person. It connects with people on an
emotional level because it addresses both the problem and the solution in
the same breath. And honestly, here is where
it gets really interesting. Your transformations aren't just about your creative skill sets. They're really about the whole journey
that you're offering. So maybe for you, in particular, you went from perfectionist to someone who's
productive or you've transformed your
mental wellness into your creative fuel or your sensitivity into
your superpower, or you've changed your
financial struggle into abundance through
your skill sets. And all of these things have value
that you can infuse into your creative
practice and what you offer people through
your process. As I always say, do not worry about perfection or making
them sound perfect. We want to get you started
to get these things down. So here is what I
want you to explore. Number one is personal
transformations. What challenges
have you overcome? What skills have you mastered? What mindset shifts have
you experienced personally, and what fears have you
faced in this process? How has your creative
style evolve what technical skills have
you developed, right? How has this really informed your relationship
with your creativity? And how has your creativity
changed over the years? What does that
transformation look like? What are the challenges you've overcome
through your style, through your medium,
through your expertise? And then how does
your work really, in that case, transform
other people? So I really want you to go
as deep as possible on this. And for every single transformation
that you've identified, I want you to ask yourself, what was the before and
after state that process? What was the after state like? And really what was that
turning point, right? So we're thinking about all these different
transformative moments, and then we're taking it a
step further and identifying the A and the B point
in that process. So here's a little bit of a hypothetical example again to show you the power
of transformation. And this is just to, like, get you thinking that
before and after state. So before stressed
corporate professionals who couldn't find peace
in their daily routine, maybe they had a transformation. They discovered how creating small daily watercolor pieces could transform their lunch
break into a mindful retreat. Now, after they teach other busy professionals how to find creative peace
in small moments. Through the medium
of watercolor. And I think this
is really exciting because here's someone who, if we're just reading
this quick before or after statement we
immediately identify, this is somebody who was
in a very high stress, high pressure
situation, maybe in a mundane job where creativity was lacking or
skill was lacking. They infused a skill set, like watercolor for themselves. Like, Hey, this has really changed my life and
changed my perspective. What I can do during my
gaps of time during the day and actually create
a mindfulness ritual in their place of work. And what they
discovered is, Wow, this is actually
something I could offer people as a full time practice, and this could allow someone to make that their
whole business. I come in, I teach people in corporate spaces watercolor for mindfulness to those
stressful business meetings, those stressful
times with clients, those big high pressure moments, and watercolor is now added
to someone's workspace, and they're teaching
that they're becoming a watercolor teacher. That specific offer. I think
it's really, really amazing. And then, obviously, we know that there's a really
clear impact there, right, that maybe
their students, those people that they're teaching in that
corporate space, start to have reduced stress, increased joy, renewed
sense of creativity, right? And those are results
that that creative person can bring to the table and
then increases their values, increases their social proof and their credibility with what
they're trying to teach. So this is really powerful because in this
hypothetical person, watercolor artist, this person had a lived experience that they use in their transformation to make an offer
for their business. And when we can do that, understand that and
really get honest with ourselves about
our own story, this is how we connect
with others and articulate that process with other people to create really
just magical things. So again, marketing
becomes easier, what you post on social
media becomes easier. You can share your
transformations, share your story, and how that connects back to
your creativity, your work, what you're offering, which
is why this is multifaceted. This is going to help
you craft your offers, which is what we're going
to really lean into. But it's also just going to help present your offers and share your story and build your
confidence as a creative. I really, really
want you guys to take time and space
with this exercise, let the memories and the
realizations come back to you, flow, ask other people, ask around the people
that know you, start conversations around this, about the transformations
you've experienced and what you've facilitated in your life and what you've gone through, because these insights
are going to really become the foundation of how
you talk about your work, how you structure your offers, how you present your business. And again, how you
communicate and connect with your ideal
clients, your audience. And I really promise
that you can piece this together for really
anything products, services, ideas,
creative output, and really everything
in between. So I'm super excited to
see what you come up with. Please share anything that
you pops into your head from a transformation and what offers might come
to mind already. And I just want to encourage
you that everything you've gone through really does
matter and your story matters, and I'm excited to see how you blend that with your
creative skill set. So when you're ready and you feel like you've gotten
this transformation down, step into the next
lesson with me because we're going
to dig even deeper.
6. Discovering Your Niche: We're going to discuss
something that might initially feel scary, but it's actually
incredibly freeing. Finding your niche. Aw
you to picture this. You're at a farmers market, and there are two jam stands. The first one has every flavor
you can possibly imagine. 24 different varieties
of jam, okay? It's a lot of lot
of stuff going on. And the second stand, they've only have six
carefully selected flavors. Which stand do you
think made more sales? This is actually
from a famous study, where researchers
discovered something really, really mind blowing. So while the stand with the 24 jams attracted
more initial interest, people would ten
times more likely to buy jams from the stand
with only six options. And something that's, like, even crazier is the people
who bought from the smaller selection
of the six jams reported a higher satisfaction
with their purchase. Okay. Is anyone else mind
blown that goes against everything I initially think
is marketing and business? Now, you might be thinking, What does this have to do with creative business?
Everything, my friend. Has everything to
do with business, because most creatives try
to create a 24 jam stand. They want to offer
everything to everybody. They're afraid of limiting themselves, and I really get it. I was there when
I first started. I was like, trying to
be a creative octopus, trying to grab every
possible opportunity, learn every single skill. It was super fun at
first. Graphic designer? Sure. Photography. Why not? Filmmaker. Awesome writing. I got you. Painter, no problem. Art director, sure. But
this is what I learned. The really hard way is when
you try to serve everybody, you end up connecting
with nobody. Now, this is not the
same thing as learning lots of skills and
diversifying your skill set. I use graphic design, photography, filmmaking in
my own creative practice, but I'm talking about
what you offer people externally as part of your
main core business offer. Because we really want to
make that connection, right? That's the whole
point of newsletters and posting on social media. So this is just kind
of a typical example. Then let's say that you are
someone who designed logos, but you also do websites
and brochures and social media strategy and social media posting
and business cards. And really, you're
saying, I can work with anybody who
needs design self. But someone who is Ns down, they might say something
like I create timeless European inspired stationary
design for outdoor weddings. Minimalist aesthetic
helps high end venues and romantic couples tell their unique love
stories through carefully crafted
paper goods that feel like family
heirlooms in the making. Which sounds like
something you'd actually be more interested in or that you'd at least remember? Which one honestly could confidently charge
premium prices, someone who's specializing in timeless European minimalistic
stationary design for weddings or someone who
can make anyone a logo. This niche down creative isn't just another
graphic designer. They're a specialist. And they know a few things very specific. They know who they
serve, which is maybe luxury wedding
venues or couples, what style they offer, European inspired outdoor
nature minimalism, through whatever
medium they choose, maybe it's watercolor
or digital. And they know what transformation
they're providing. Turning wedding stationery into heirloom scrapbook
worthy pieces. Their unique angle is
that they focus mainly on outdoor nature style
settings or themes. And where this honestly gets
super duper exciting is the more specificity actually gives them more freedom,
not less freedom. And you know exactly who you're serving and what transformation
they're providing, you can honestly create more effective and
intentional marketing. You can develop a deeper
expertise in your area, so you know what techniques
to spend time on learning, and you can build a stronger
portfolio of work or store. You can charge higher prices. You can work with dream clients because you know who
you're trying to create for and really become known as the go to person
in your niche. Now, remember those
transformations that we started doing cover in the last lesson when you started thinking about your outcome. This is where they become
really, really powerful. Your niche isn't just
about what you do. It's about who you
serve and how you transform their
world specifically. Let's open up your
notion temply because we're gonna do some exciting
explorations together. First, we're gonna be looking at four key elements,
your superpowers. What is something that
comes naturally to you? What do people
compliment you on? What problems do you
solve pretty easily? What transformation can you
confidently facilitate? Number two, your passion areas. What topics get
you super excited? What could you honestly
talk about for hours? And what kind of work makes you lose track of time
as you're doing it? What transformation do you love creating through
your mediums? Number three, your
ideal audience. Who do you love working with? Who means your specific
transformation? Who values what you're offering
and what you're creating? Who can afford your
work and or services? Number four, market opportunity. Where is there an unmet need in these areas you're
thinking about? What unique angle can you specifically bring in
your authenticity? What problems aren't being
solved in this area, and what transformation
isn't being offered? Now we want to
craft what's called your unique value
proposition or UVP. This is where everything
comes together. Formula for this is your
speciality, plus your style, plus your audience, plus your transformation
equals your niche. I know it seems like a now
full, but stick with me. Here are some examples
to inspire you. For an Illustrator, I create
whimsical pet portraits for devoted dog moms who want to celebrate their fur
babies personalities, transforming their precious
memories into colorful, joyful art that makes them smile every time
they walk past it. See how specific this is? They're not trying to be
everything to everyone. They're being
something very special to someone special and specific. Now it's your turn. Looking at the four
elements we explore and thinking about your transformations
from our last lesson, let's craft your
niche statement. I help specific
audience who pain point slash Desire two transformation through your unique approach. Don't worry about getting it
perfect on the first try. Again, this is a
living document. It's going to evolve as you do. The key is getting specific. And Nick you're feeling
that resistance, that little voice saying, but what about the other
things I could do? Remember the jam study. You're not limiting yourself, you're focusing your
power like lightning. And you can continuously
expand later. But starting focus helps build momentum and establish
expertise and credibility. Your Niche is your
creative superpower. It's your origin story. It combines unique gifts. Personal transformations,
passion areas and things you care about and really needs
your ideal audience's needs. And when these elements
align together, that's really where
the magic happens. That's when marketing
becomes easier when clients start finding you
when phrasing becomes clear. And when your creative business really starts to blow
and show results. I want to talk to you
about something I always hear in my sessions
with other creatives. So fear of niche down. I call it the what if spiral. What if I get bored? What if I miss out
on opportunities? But what if I choose
the wrong niche? I really want to share something
personal with you guys. When I first started
my creative business, I tried to be
everything to everyone. I'm not even kidding.
I was afraid that if I specialized in helping creatives with mental health challenges, build sustainable
business practices, things I do now, and
putting myself in a box. So do is what actually
happen when I niche down. Honestly, my whole
world changed. My marketing became clear. My content resonated more
deeply on social media. My energy just improved because I was working in
my zone of genius. I really want to bust out some
common myths about niche. Number one, niche
down means I can never do anything else.
This is not true. Your niche is your
focus, not your prism. You can still create
many other things and learn other techniques. Your niche is about how you present yourself to
the world and where you focus the majority of your energy in your
business, specifically. Myth number two is I need to pick the perfect
niche right away. The truth is your niche can evolve as you do, and
it probably will. Start somewhere specific
and let it refine itself through experience and feedback as you get confidence. Remember, that comes
through action. Myth number three, my niche needs to be completely unique. The truth is, you don't need to invent a whole new category. You unique skills, and the
combination of your style, your authenticity, is what's
gonna make you stand out. Myth number four, a smaller
audience means less money. Honestly, specialists
can usually charge more than generalists. Plus, when you're
making a specific plan, marketing becomes more efficient because you know who
you're talking to, and that's gonna equal
more revenue and results. If number five is I'll get
bored doing one thing. But the truth is that niching down leads to more creativity as you dive deeper into solving specific problems
in innovative ways. It frees up time, too, so you can explore and
create other things as well. So here's a simple exercise to help you really work
through that resistance, 'cause I'm not just
about giving you action. I want to give you
successful action. I want you to write
down all your fears that you have about
niching down. For each fear, I want
you to ask yourself, is this based on
fact or assumption? What's the worst possible
thing that can happen? What's the best possible
thing that can happen? What evidence do I
have either way? I want you to look for
patterns when you do that. Are your fears about money? Are they about creative freedom? Are they about time? Are they about missing
opportunities? And a big one, is it about what other people
are going to think? Once you sing those patterns, I want you to flip each
fear into an opportunity. Fear. I'll miss out
on opportunities. I'll attract better fitting
opportunities. Fear. I won't make enough money. Flip? I can charge premium
prices as a specialist. Here. I'm gonna get pigeon
holed and stuck in one space. Flip. I'll become known for something specific
and valuable. I'm super excited for you. When you know your niche
or you think you're in a good enough area that
you feel like you want to commit to it for
at least the rest of your business plan
process. Let me know. I really want to
hear it. I want to encourage you. I'm
super excited for you. You might be able to
connect with others, as well, who are
doing similar niches. Then meet me back here. Take some space to do this, give it some breathing room. Okay, commute a couple days. And then we're gonna keep
going on our process.
7. Mapping Your Success: This might just blow
your mind a little bit. We're going to actually
get results in your creative business because we're going to map
out your success. And no, I'm not talking about some complicated business
school flow chart. We're gonna make this
fun, practical, easy, and quick and be totally aligned with
your creative spirit. Something I see all the
time is creatives throwing everything they've got out a wall and hoping
something sticks. They're posting on Instagram, making TikToks, setting
up an Etsy shop, trying to build a website, doing local markets, doing
all these things. They're busy, and
they're working hard. Somehow, the results just really aren't coming the way
that they expect it. But here's the truth bomb. You're not gonna
like me for this. It's usually none
of those things. Think of your creative
business like a river, okay? You need the water.
That's your audience to flow somewhere specific.
That's your offers. So many creatives are
just like splashing water everywhere and not guiding the river in a
certain direction. This is where all the
work we just did up to this point really starts to come together very beautifully. Remember when we talked about
your transformations and the unique way you solve problems or create
change for others. And remember how you got super specific about your niche and
who you're really serving. This is where your clarity
becomes your superpower. You're creating your
map. You're not just drawing random connections, you're building a
river that flows. You're building
pathways designed explicitly for that
identified audience. Leading them towards
a transformation that we already identified. I want you to look back at your transformation work and niche definition before mapping. They should inform
every part of your map. Your authentic
flight should speak directly to your
chosen audience. And your traffic sources should be where that specific
audience hangs out, not where everyone
says you should be. And your offers, they
should be perfectly crafted to deliver those transformations
that we identified. This isn't about creating
a generic business map. It's about making your
unique pathway to your specific audience in
the way that only you can. So here's what a successful
creative map looks like. And just so you guys know,
this is a bird's eye view. I know we're still
working out these pieces, so hang with me. But I want to start giving you a perception of
what we're kind of crafting so you can be
more intentional as we pick and define
each of these pieces. So when I think of
an overview plan, I'm thinking about your
authenticity, right? This is like the
lighthouse that kind of guides everything
that you do. This is your unique style, your story, your values, your voice, your vibe, everything that you uniquely
bring to the table. This really shows up in your
branding, your website, your social media presence, the energy, the way you work, the way you collaborate
with others, how you present yourself
at markets in person, how you present your
work and portfolios. Number two is your
traffic sources, right? So how are people
go to find you? So this is like building a
bridge to that lighthouse. Social media presence,
art markets, craft fairs, word of mouth, collaboration, maybe some ads if
that's your jam. And then number three,
the missing link. This is your offers. Okay, so drumroll, please. This is where the magic
happens or doesn't happen. And this is where most creatives
honestly miss the mark. They have no offers.
Because here's the thing. Having people find
you is not enough. You need to have something specific for them to say yes to, to give you a transaction for. I really think it's powerful
to put your niche and expertise statement
that we put together in a previous lesson at the
very top of the map. And the reason for that
is because I really want to always keep this in
my front view mirror. I want to be always aware of my niche expertise statement. And the main reason for that
is even when you really get to know your audience and you feel totally dialed
into your niche, which is awesome, I honestly
find that sometimes my creative spirit gets a little crazy and I start to wander. And wandering, I just want
to be clear is okay and creating new things and
stretching out to new audiences. But when you're in
this building phase, right, guys, you're trying
to lay a foundation, we want you to build
something super solid, and that's going to
come in the form of having a core offer, which we're going to
talk about offers in the next lesson and having a really strong
flowing river first before you stem out and you make all these streams
and branches, okay? So as silly as it seems, keeping it at the top and in your viewpoint at all
times is very powerful. Next, we have our breakdown of traffic authenticity offers. Now, it's interesting because
a lot of people think about authenticity first and their branding first and then traffic. But I actually like to
invert those two things. When I think about traffic, usually tapped in from
the same sources, whether that's EtS or social
media or word of mouth, those kind of stay
as constant pillars. And authenticity is that
filtration system that kind of changes somebody from just general traffic
to a result. They're going to become somebody
who creates a reaction, a customer, a client, a follower, a supporter, right? So I actually like
to think of that as a filter in the middle and
that filter in the middle, that's your messaging,
that's your branding, that's going to
dictate what the offer should be and also how
successful the offer is. Okay? So you guys kind of seeing that as like a
sandwich situation? This is why I wanted to give you guys this example because people follow other people
on social media while people click on
ads when they feel like the problem is
being solved for them or they're learning something
new or it's giving them inspiration for their own lives and for them to do something. So you have to think
about yourself when do you feel compelled to follow
somebody at Instagram? When do you feel compelled
to click on an ad or to pick up something at a bookstore and
look at the cover? Those are your
triggers that you want to replicate and
create for yourself. The easiest way to do that
is by working backwards. So this example here is, I help small
restaurant businesses with their brand identity, capturing their passion
behind food with photography and social media planning to help them stand out. Superspecific. So
the traffic might be Instagram post showcasing
the interview process with the restaurant or
showcasing what their food process is
restaurant business owners want to follow you now. Because they feel like they're
gaining a sense of wisdom. They're gaining
information from you. So that's going to make
them feel compelled to follow you on your
journey. Super powerful. Authenticity is probably you showing why you
care so much about the restaurant business
yourself or why you love brand photography or why you
love food in particular. Maybe for you, it's used to
cook with your grandmother, so you knew you loved food, and while maybe you didn't
pursue cooking as your medium, you want to find a way to
blend the two together. The love of food, the passion
brings people together. I want you to get
really comfortable. Thinking about traffic,
niche, transformation, authenticity your clientele, your customers,
your brand people. In a really profound, big way, really nail those down
so we can think of your offers really
niche in and specific. So we're just going to have
some high level offers. We're going to get
you percolating ideas just right off the cuff
before we dig into that. So some offers based on
this example might be different packages for local and non local restaurants
at different tiers. We're going to talk about different types of
offers, by the way. Very, very powerful.
A digital download of social media templates
for restaurants, right? This can be completely passive. This is passive income, guys, because somebody can see, Oh, here's some tips for restaurant owners on how
to grow on social media. Then they see your
digital download of Oh, here's some templates already
done for me by somebody who's an expert in this
particular niche in this issue. There's thousands of offers you can come up with in photography. But according to this example, this person not only
is a photographer, but they also clearly have a love and interest in
social media planning. So this is how these
offers stack together. Alright, guys, now
it's your turn. I want you to jump
to the notion and let's map out your
creative business slope. Again, don't worry
about perfecting this. This is just a draft. We don't even have all
your offers down yet. I just want to start
getting thinking and percuating so that
we're still fresh with the transformation
the niche and the audience you really
want to focus on. What transformations
could you provide? Now, here's what's really
cool about mapping process. It starts to show where those gaps are forming
in your approach. Maybe you're feeling excited about certain areas,
but not others. Maybe you've got tons of
traffic, but no clear offers, or maybe you have some
great offer ideas, but you're realizing, Oh, I'm not really
driving any traffic. So the birds I view
really helps us to start to feel where we should maybe consider
putting our energy when we get to our
90 day action plan. And this is really starting to see your business as a flow, like a river instead
of a bunch of random activities and keeping your fingers crossed
for certain results. We're going to
discuss how to make your authenticity shine
through a little bit more, how to really choose those right sources
and craft your offers. But for now, I just want you to have fun with this process, play around a little
bit, in notion, keep things visually or stacked in the way that works best for you, based on
what we talked about, and then meet me back here because we're going
to get super, super detailed and
have you start making some committal decisions. And the next lesson, so
I'll meet you there. Okay.
8. Designing Your Offer Suite: Before you start sweating
about the idea of selling, I see you over there
getting nervous. Let me tell you,
offers are really just ways to package your
amazing creativity and, yes, help you make
money as a creative. I really want you to
feel empowered that you can do amazing amazing things
through your creativity. So first, let's clarify
what an offer is. An offer is like that
creative recipe. It's the unique combination
of your skills, your expertise, the
transformations, package in a way that solves problems and brings
joy to other people, your ideal clients, your niche. And just like recipes, offer come in many
different shapes and sizes. So I want to break this down into three main types of offers, and I promise is going to be
way more fun than it sounds. So first, we have active offers. This is a full service
restaurant experience, okay? Five stars. These are your high touch,
high energy offers. So I want you to think of
things like custom commissions, one on one services, full design projects,
personal coaching, personal teaching,
live workshops. These things usually bring in the highest immediate income, but that's because they
require the most energy and most of your time
compared to other offers. So they're like being
the chef, right? You're preparing each and every single meal for a specific customer.
Yes, it's delicious. It also can be exhausting if that's the only
offer you have, but also very, very powerful depending on where
you value that offer. So it's really important
to think about how your active offers lend with the other ones we're
going to talk about. So the next one may
be a little obvious, but it's partially passive
offers or hybrid offer. It's a semi custom
menu, guys, okay? So these are usually
clever combinations of personalization,
but also scalability. So things that are maybe template based
commissions, right? You're not creating some
scratch every time, semi custom designs,
personalized things, group programs or group
workshops, art markets, limited addition elements,
things that require less and less energy
every time you do it. So this is like having a little bit of a buffet
happening, right? You are putting some
of your energy in, but you're basing it off of
other projects and things, so you're not doing
everything with full power. The next one, you might have
already guessed it by now. And this is passive coffers. So pass it off first. I like the grab and go section, right? They are things that
you create once, and then you can sell
them many, many times. So things like digital products, online courses, print on demand items, templates,
downloadable resources. These are things that you
can put up and really automate in a certain way that really makes money
while you sleep. But also, don't be fool. They take a significant
amount of upfront work, and they're not as
easy as it sounds, but they're absolutely worth having on your creative menu. So what's really, really
interesting is that most successful
creative businesses don't just pick
one type of offer. They create what's
called an offer Suite. Okay? So this is like a
restaurant menu, guys. You've got all these different
types of things going on, but they all peaceably
work together. Offer Suite is a
formal business word, by the way, I'm not
making that up. That is a really,
really crucial piece to when we're thinking
about your business plan. So I want you guys to go back to your identity based dotcom. I told you, we should be
bringing that up again. And I want you to
think about the life that you're trying
to build, right? That's going to take
different levels of money, time, investment,
interaction. And I want you to
think of that as your north star for
choosing your offers. So we're going to jump into
notion because we're going to have a proper creative
brainstorming session, and I want you to think about all the possible ways
you could package your creativity into offers based on these three categories. Think about your
energy. Think about your identity based outcome when you consider these things. So how we brainstorm
our offer sweet, obviously, I have a structure because when do I not
have a structure? First, we're going
to think about your active offers, okay? High Touch. What could
you offer one on one? What custom work
really lights you up? What transformation could you guide people through personally? And don't just for something. You might not have
any active offers, and that's totally fine. But I want you to think
about your personal touch. What that looks like, what that dream situation
is, that dream client. I want you to think
of the semi custom partially passive offers. What elements of
your workflow of your creative ideas could be templated or
partially customized? And what could be
partially automated, but still kind of has a
personal touch to it? What could you offer to
groups potentially or to a warm flowing of traffic,
like art markets, right? People come there automatically. And then I want you to think
of your passive offers. These things can be
specially scalable. What knowledge could
you package into something like a digital
product or a port? And then what could you create personally that you
could sell many times, like a print or a
piece of artwork? And then what these products
can also be animated? Think of things like
print on demand or using websites
or collaborations where people are
automatically seeing these tassive products. Then
here's the biggest thing. This is the part I
don't want you to skip, when you're digesting all of
these thoughts and steps. We want to make sure
that these ideas tie back to the niche that
you hopefully selected, the transformations
you care about. So does this align
with my niche? I want you to ask
yourself that for every offer idea that you
really are gravitated towards? Does this serve your ideal
audience based on your niche? And then does this big
your energy level? Does this move me
towards my goals that I have with my creative
practice in business? And then, of course, does this
really, really excite me? Is it something I feel
encouraged to do? So the first thing to notice
is that we have these broken up into the different
tiers that we talked about. We have low ticket, mid ticket, and high ticket offers. Now, these tend to correlate only with pricing and
the value of each thing, but I want us to think
about the value of our time and energy
first before we hop into the next lesson
where we talk about pricing and how to think about profit margins and
all that stuff. I want you to start
thinking about it now. What is a lower ticket
service item offer versus maybe a higher ticket
item service product offer? And these guys we're
just brainstorming. So this is just stuff that
you either already have, you're thinking about doing, dreaming about doing,
get it all down here into these three
different sections. I've also dropped in these little reminders of
the different offer types. So type being what the actual offer product
is. Is it a template? Is it a one on one service, and how we have
our active offers, our hybrid offers, and our passive offers when we think about our
offer type, okay? So tier being the value and
the cost and type being the method that the offer is conveyed or done by
for another person. Maybe, in this case,
here, we've got a passive sticker collection, and we've got
stickers that are $9, so we know that this is
low ticket because it's a lower value and time product. And then we might want
to put some details about maybe some more
ideas about the design. And then, of course, how does that correlate back
to your niche? So you don't have
to follow this for each of these three
to do bullets. Some notion is I
want you guys to add whatever you want,
type in whatever you want. And I also want to be clear that low ticket doesn't always
mean passive or hybrid. There are low ticket
active offers just as there's high ticket
offers that are passive. This just comes down to how you pack with your creativities, ideas you have, skill sets you already know or
you want to learn. So take some space,
go through this, jot down any details you want. I would love to see this, so please share this
something when you're done. I would love to encourage
you and support you and give you other ideas, and take your time
when you go and jump into this because
it's something that I would love
for you to revisit often and not just try to
do in one single setting. So I'm going to say
this 1 million times, but launching is not about
launching everything at once. It's about having a
clear vision of what's possible and making
strategic choices about what to focus on first. So your offer suite
is a living thing, just like your notion, template, just like
your niche, okay? It starts to grow
and evolve with you. Right now, we're
just brainstorming. We're getting ideas down. We're building your
suite. I want you to start seeing things in new ways, packaging your creativity
in different buckets, passive, active, hybrid, okay? And this is not to
overwhelm you and think, Oh, my gosh, I need to do
all of this right now. You're gonna be focusing
on one of these offers. One of these offers. And then
this is something you're gonna come back to to
continue your ID long term, to create your next
offer when you're ready. And this suite kind of
acts as like, again, an extension of your success map so you can see
every single thing. And when you have your
offer suite down, when you're feeling good,
you've made so much progress. Okay? Might be do three
shots fixed for us, so I have had
today, but you guys seriously are blowing my mind. You've done things that
most people never do, and you've made so
much groundwork and understanding your own
business in a new way. So get very excited, take a break, take a
breath, or get excited. Look at this suite and look at the world of possibilities. And when you're ready,
you mean the next.
9. Pricing and Numbers: Alright, guys, we're going
to talk about something that makes many creatives
want to run and hide, and that is numbers. But stick with me because I promise that this will be way
less scary than you think. In fact, it's going to
be potentially one of the most empowering
lessons I can teach you. I get a lot of creatives coming to me excited about the idea of making a certain
amount of money each month or having a certain
amount of results. They don't really have
the map figured out yet. This usually includes a
lack of understanding around profit margins,
their business overhead, think materials,
software, descriptions, and even a lack of understanding about their personal finances. And what happens when we do that is when they
pick their offers, they're not basing
their offers around non emotional goals and numbers. So let's talk about real numbers because I promised to
keep it real with you. If you're needing an
extra $2,000 to help with some family and business
financial goals that you might have and want to
use your creativity as the method to get there, you're going to have to
break a few things down. And this is where offers
really become crucial. So, let's say, based
on your skill set, one of your offers is that you want to open a sticker shop. So the average sticker
price you have is $4, and the profit per sticker
that you've determined is $2. So in order to make
that monthly goal of $2,000 per month, you need to sell 1,000 stickers versus creating a
mixed offer suite. So that's what we
wanted you to think about all your offer types. Maybe you have two design
clients at $1,500 each, which is $3,000, a template shop that
averages about $500 a month. And then you also have
your sticker shop which averages another $500 a month. And that actually brings
you to $4,000.01 total, taking you over
that goal of 2000, which is actually really good because that's going
to help you with other business overhead with
that tax percentage, which here in the
United States is 30%. So this is why we care
about the Opera suite, and we want to give you
a mixed Opera suite, so you're just not creating
randomly again and hoping something sticks for
your long term results. So again, the difference here is you're not limiting yourself
by getting specific. It's not about one
type of offer. It's about creating
a sustainable mix. Now, you're going to start
with one offer first, but I want you to be
in this headspace already when you think about where you're putting
your energy. This is going to help you meet your result and income goals. It's going to help you serve your audience in better
and specific ways. And it's really going to
create multiple streams of results and income,
which is super, super important because
to me, personally, I've been in that
position where it matters to diversify your
portfolio and income. Profit margins might seem
a little bit sticky, but let's just think about
it like you're thinking about a coffee budget
or creating coffee. If you buy a latte for $5, but it costs the cafe
$1 in coffee beans, milk, and whatnot, they're
making $4 a profit. That's an 80% profit margin. We'll go us doing math.
But here's the thing. It's never really that simple, which is why I like to aim
over my personal goals. The cafe also has to pay
rent, utilities, insurance. There's subscription to
that cool music playlist. You get the idea. Your
creative business works exactly the same way. Not only do we need
to think about what you need to be making
per month per offer, but a little bit above that, so that you can
have better results and sustainability
with your business. There's so much
more to consider. We need to factor in
overhead, time, software, education, taxes, and all these sneaky
little things add up. Even more reason to have a diversified offer suite
and to be operating your business in offer not just random projects
and random ideas. I know by now, you're
probably freaking out. Don't worry. I did, too. When I crunched the
real numbers on what it would take for me to make
certain moves in my business, I literally had
20,000 panic attacks. I don't want you to
feel that way, okay? We're going to know your
profit margin numbers. You're gonna put that in notion. You're going to compare
that to the offer sweep that you brainstorm and setup, and now I'm gonna
help you break it down even more because
we're gonna start thinking about your offers now that you have them
down numerically. And these are
called offer tiers. So just like we have
our active offers, our partially passive offers, and our completely
passive offers, we also have three
different types of offer tiers that we can think about when we're building
our business blocks, we're putting things I like
to think of these as pricing tiers because I know pricing is a pain point
for many creatives. You've got your
low ticket offers. Usually these are $50 or less, and they're typically
your passive or semi passive products. Not all the time, but that
tends to be the theme. Think digital downloads,
print on demand items, small tutorials, quick coaching sessions, quick
teaching sessions. They're great for
building trust. They're great for
giving you new clients, and it's a really easy
and accessible way for many people
to work with you. Your mid ticket offers
usually range 50-500. They often combine a
mixture of passive, semi passive active elements. So these might include
courses, semi custom designs, limited edition commissions, something that kind of creates accessibility that
has an extra layer of personalization and
transformation to it. Then there's your
high ticket offers. These are usually $500 enough, which are very, very active and technically
your custom work. So these should be your
highest profit margin because they're the
most energy intensive, but they also allow
you to create a premium experience and really get income flowing
at a higher rate. Now I want you to start looking at your offer suite
and start identifying what bucket and what tier do these different offers belong in based on these
three offer tiers? It's okay if you tend to
skew one way or another. We're just brainstorming,
we're just thinking, but I want to give you
confidence in terms of pricing. And when you stop thinking
emotionally and comparing yourself to random people on the Internet and start
thinking about your time, your overhead, where you're
at and your creative journey, what you need and what
offers excite you. Pricing and thinking about it in these three tiers
is going to really be life changing
for you and just help so much and take
that pressure away, which I'm super,
super excited about. I want you to open up
the finance section in your notion template, and you're going
to see spaces to really map out each
of these tiers. And I just want to not a
couple key players here. So first, obviously
a disclaimer. I'm not a financial advisor, but this is what I do
in my own business, so I hope you find it
informative and helpful. And to make things easy for you, before I jump into talking
about our lovely notion table, I've included some
basic definitions and some basic formula that
you can start really getting comfortable with
some business number basics. So just some stuff to keep
in mind, we've got revenue. This is the total
amount of money you make from your offers
product sales. This is before you take away the cost of something
or the taxes. We've got your profit.
So this is the total, this revenue minus how much your services
and things cost. And then from that information, we're able to calculate
your profit margin, which is always a percentage. Now, an abbreviation
you're going to see around here is COGS. That's just cost of goods sold. Okay. And that really is
just the accumulation of how much something costs to make a product or to
put a service together. And you're going to see
that here in that table. So for example, let's say
you design T shirts and the material to sell
one T shirt cost $12, right, to maybe buy the base
shirt, to have it printed. That is the COGS, your cost of goods. And that is the
total expenses for creating and selling
each product and off. I have a little note
here about taxes. This is only from
a United States based wisdom here with taxes. I know in every single country taxes are treated differently. So this is why I strongly
recommend that for anybody who is starting your own business
or has a business, you should always take time to find a certified
tax professional. For me, personally, when
we talk about this table, I don't take tax
out per product. I actually just take my tax
out per my monthly income. That just works for me because
I have a lot of products and a lot of offers and a lot
of services jumping around, so it's much faster
for me to do that. But if you're starting
with just a couple of products or one offer, calculating the percentage
of your tax out right away could be a really
big time saver for you. And that's something you can absolutely add into this table, which we're going
to talk about next. To start off. You've taken time, which is awesome to
think about your offers. Maybe you already have
products in play. So I would love for you
guys to go through here and start writing down
every single offer, every single product, every
single service in these rows. Now, one of the great
things about Notion is all you have to do
here is hit new page. And the reason it says
page instead of row, which is what you
might be familiar with is because Notion treats every single row in a table
as a new thing in a database. And then based on after you calculate your profit
or your profit margin, maybe start to categorize
each thing if it's high, mid or low ticket. Based off of the ranges that
we already pre discussed. Now, those ranges
are just examples. You don't have to
follow those strictly. It has to be the ranges
based off of your business. Now, if you created
offers that you're not totally sure what the value is, this is a space just
to do some estimating. So let's say that, for example, you are like, Sarah, I want to have a
one on one service, where I do some
custom design but I'm not quite sure what I want
to offer yet for each. This is when we kind of want
to do some market research, maybe look at what
other people are offering in similar
spaces and industries. In that case, your
cost of goods and services because it is
something that's time based, it's not necessarily based
on materials or equipment, you also can put zero. If you're offering something
that doesn't have overhead, that's okay because we
still have to take into consideration what your
business overhead is, right? You're going to put your cost
and goods of services at $0 because you're anticipating that at the end of the month, you're going to be charged for
a couple of subscriptions, like maybe a booking software
or website software, and you just want to
keep that in mind. So that's where the real
overhead is being taken out of. But no need to put that down for every single service or product. That's when I say in
my example before, sometimes I take out business
overhead at the end, especially if I'm
dealing with things like a variety of offers or services, things like taxes, big
subscriptions, and I deduct that. So how we calculate
this out is kind of running with our example
here with our T shirts. You can always click on this
profit margin calculator. And now that you understand what cost of goods
and services is, as well as revenue and profit, you're going to get the
same thing spit out here. So, for example, we know that printing shirts cost
us $12 in materials, and we know that we've
sold one up $24. That's our retail price.
Means our profit is $12, which means a margin of 50%. So the cool part is
this is going to automatically add up and create different sums
at the bottom here, which is one of the things
I really love about notion. And this can kind of
help us find our goals. If we're trying to make
a certain amount of profit every single month, then we can play with how
many quantities we need to sell of each thing in order
to reach that goal down here. Now, some quick things that
I personally love about notion is when we build
tables in notion, remember when we
talked about that every single block in notion has a different
property type. So this property type is a
selection property type. This is a text property type, which is why we can fill things
in here, which is great. And these guys right here, you can see that hash tag
is number property type. So Noa knows that anything in these columns
are number based. Now, one of the great things
about notion is down here, we have that
calculation function, which is how we're able
to get these summaries. You click on that. You can actually change
it to whatever you want. So maybe you want an
average instead of a sum, or you want to create a
minimum and maximum range. That depends on you
and how you want to calculate each of these columns. Now, if you are
someone who says, Sarah, I don't use the
US dollar, totally fine. We can tell notion how to treat these numbers within
each of these cells. So to change that, if you click on the column that
you want to adjust, here we've got our property
we know is a number. Here's our label for
the top of the table. And then what we can actually
do is click Edit Property. So here are a bunch of different dollar types, which is great. So you can change it to match whatever your
country's currency is. Start having fun, start estimating and start playing
with this number here and really seeing
what do I need to do every single month to
hit my financial goals. Keep in mind your
business overhead, keep in mind things
like subscriptions and rent and material costs, and try to have fun with
this with playing around and really figuring out the meat of your numbers in
your offer suite. I know, guys, this might
seem like overkill, and it feels really,
really heavy. You're doing something
super hard, but trust me, this data will become
your best friend when it comes down to
pricing confidently, when thinking about your offers, when building a
sustainable business. I want you to get
incited and encouraged, not just through your emotions, but numerically through
evidence and proof. And if you want to run
a successful business, you need the assembler. Congratulations on getting
some initial thoughts down. It's okay if you need
additional and extra time beyond this lesson to really work through these
things to lean into potentially personal
or business bookkeeping, lean into some financial
advisors advice as well. Think about profit
margins, do some research. But getting these things
down and having you think in a new way is a
really big step. So even if that's all
you did and you're not ready quite for the accurate
numbers, don't worry. You've done some major, major progress today, and I'm
really proud of you. So let's jump into
our next session. We're getting really, really
close to the end here, guys. You're doing awesome.
10. Your 90 Day Action Plan: Guys, we have done some
amazing work so far. I'm so so proud of you. You've
figured out your niche. You've crafted your offers, you've gotten clearer on what your pricing is or could be. Now comes the very
exciting part, and that's turning that
into an actionable plan. Today, we're going to create
your 90 day action plan. This is what we've
been waiting for guys. And before you start
having flashbacks, those New Year's
resolutions that didn't make it past January 15, let me tell you why 90 days is actually magical and
a magical number. There's a fasting thing about the human brain and habits
or research shows is that there's significant
transformations that tend to happen around that
three month mark. It's like our brains need about 90 days to really
cement new patterns, create lasting change, and
marinate in new ideas. So not 21 days, sorry Internet, not 30 days, but a solid 90 days a focus t. We're going to
try to do one thing, not all of these
things in 90 days, direct that lightning again, towards a singular source. Trust me on this one
with lightning in a jar, if you just open it up,
it scatters everywhere, you're diluting your energy. I want to get super
super focused. And this is how we
become even more powerful with our results
and how we take action. So an example of a super
scattered approach might be someone
launching a print shop, starting a YouTube channel,
creating a course, offering different type
of one on one services, while also building their
website and trying to start a newsletter slash Em list and post on Instagram
all at once. Obviously, the result of
that is exhaustion, burnout, and really just
minimal progress or intention because your
energy is everywhere. Focused approach might look like choosing one offer
to perfect, okay? So looking at your offer suite, what do you want to start with? Create support systems that
really elevate that offer. So launching it properly and
learning from the results, what happened with that offer? So this creates actual progress and really confidence before you can expand into new things. I want us to go back to that success map that
you kind of laid out so you can start to get a
feel of what we're talking about here and really
start to work with that. When you open that up, I also want you to open up your template for the 90
day Action Plan in Notion, and now we're going to start labeling getting specific with what that map looks like and what your action plan
looks like with it. So thinking about your traffic, where are you going to
show up consistently? What content are you
going to create? How are you going to reach
those ideal clients? Think about your offer
and work backwards. Think about your niche
and work backwards. How are you delivering
this offer? This is the thing you're
actually selling. So, what exactly are
you giving people? What's that transaction look like? How are they receiving it? What systems need to be in place to really make
that a reality? An example of this
is, let's say that you are a designer
who's offering one on one services for
wedding stationery and that European minimalistic
thing we talked about. What do you need to build to
make that offer a reality? Well, you probably need
to have some sort of portfolio with different
examples of either real clients or conceptual work around these invitation
probably need to have some sort of packaging
PDF or pricing thing that breaks everything down,
the amount of visions. So you guys can talk through the service together and see if that client or that couple is a great fit for your
personalized stationary. This is how you
deliver the offer. This is how you make
it a reality, right? And then really outlining, what is that
customer experience, that service experience, that buyer experience when they're taking down the
road of your offer. You're breaking
stuff down so you can start taking action
on this new idea. And we're going to
focus on these things over the course of three months. So we want to break your 90 days down into
manageable chunks. In your notion, Temple,
you're going to see that I've already
created space for this to kind of really
get you to marinate in the process of what
every single week should look like based off
of what you're offering. So here are a few tips as you plan, stuff to keep in mind. Don't overload your weeks, leave buffer time for
unexpected issues, learning curves you
weren't anticipating, and then focus on the activities that
you really think are going to move the needle first on getting
you to the outcome. Do not get distracted. Set clear success metrics. I just want you to know
there isn't a perfect plan, a perfect execution,
but it's really about building that consistent
progress towards results. And the more that
you break down, the more you plan, the more you plan for your own limitations, your own needs, thinking
about that offer, thinking about all
the steps to make that a reality, bring
it into the world. You're just setting yourself
up for more success for that consistency so
you can make progress. And I really hope
that this 90 day plan you're laying out right
now really empowers you to think about all the
stuff in your creativity and it completely confidence
becomes higher, your systems are working, your audience is responding. And most importantly, you're
really building evidence for yourself so you can
do this and that your work and what
you're doing has value. It's not just about
the external results. So those are fantastic. It's about who you are becoming during those 90 days, as well. And you're going
to help transform somebody or transform a variety of people through the
work that you do, and at the same time, you're transforming yourself
over the next 90 days. This is the missing piece
for so many people. Thinking about their offer,
packaging their creativity, and really putting it into
an organized space like notion to really learn
these business basics, write them down,
legitimize yourself. Have a little swagger because,
you know, I have a plan. I have a real play
for this business. Here are the results
I'm aiming for. This is how I'm going
to test it out. This is who I'm
aiming to talk to. It's just like unlocking all these different
levels in your mind, and I'm so so excited for you. And we're going to just
give you some last tips to really maintain this process and action plan
that you crafted.
11. Next Steps for Results: We've got this amazing 90
day action plan laid out, or you're maybe still
in progress there, but this is where the
rubber meets the road. And this is your daily actions because big dreams are awesome, but they're built on clean, consistent steps
taken day after day. That's where your
dreams are built, guys. So I want to share something that honestly completely
changed the game for me. I've mentioned it in
other classes I really, really believe in this, and
that's the top five method. And before you
start thinking Oder another to do list. Let me show you why this is
completely different. This isn't about cramming
your day full of tasks until you're ready to explode
and cry. I've been there. This is about being extra
intentional with your energy. You really, again,
always focusing and dialing in what's going to move the needle with the
goals that you want. So the traditional
thing with to do list is they're usually
where dreams go to die, and that's because
they're endless, right? They've got this growing list, this kind of
paralyzation around it, of like, Oh my
goodness, parause this about decisions and fatigue. And we're going to do
something really radical instead because we're only
going to pick five things. Each day, they'll align with
your 90 day action plan. We already know this plan
is going to take you towards your offer, your
launch, everything you want. Flag is just a magical number. I have found that five for me
doesn't feel overwhelming. But you can decide what
that number is for you. I want you to get
a place where your notion template is
not just, again, a stagnant business plan
that sits on a desktop, collects digual desks, but it's something that you want
to open up every day. I want to check my action plan. I want to come up with
my top five steps for the day. I feel ready to go. I always have my
notion template, a tab open all the
time. It never closes. It's the first thing I see
when I start my workday, and it's the last
thing I see before I go to bed and I
end my workday. Want that to be your
reality, as well. So in your notion template or wherever you want to keep
your stuff in notion, you're gonna notice I have
a daily top five section. It's really sampul. It's really, really
powerful guy. So this is kind of
what that looks like. Each day, I want you to check your 90 day action plan, okay? Want you to choose five tafts that move closer to that goal. Write them down, like, actually write them down and
actually do them. That's kind of
important. And reflect on what workc on what didn't. What were you able
to do in a day what were you not
able to do a day? Did you put tasks
that were too light, too heavy and make
alterations as you go as you pick five new tasks
every single working day? Choose them the night
before your next workday. Don't wait until morning because your brain's
going to be foggy. You haven't had caffeine yet, Your inbox is screaming, your phone is distracting. Take 5 minutes before the end of your previous workday to pick
Tomorrow's top five, okay? Make them specific
and achievable. Instead of work on
website, right, design about page layout or write homepage copy.
Okay, big difference. Number three is I
want you to connect them to your 90 day goal, okay? Each calf should move you clearly towards
your bigger goal. If it doesn't ask yourself, does it really need to
be on your top five? Now, there's exceptions
to this, right? Things and lights pop up, things get in our way, things take our energy,
that's totally okay. But always make sure
that you have a mixture, at least, of you working
towards that angle. I want you to celebrate your
wins, even the small ones. Check off each thing.
Get that dobamine hit. Okay? This is where consistency actually can be better than motivation because
we're actually seeing ourselves move forward and we're not ruminating in the what and getting down in ourselves about us not taking
clear action. This is why I think notion is really, really
perfect for that. I have high energy days. This is a high energy day I'm
filming. Low energy days? I would not get on camera, okay? It's okay to make adjustments based off
of your mood and what you eat progress is not
about perfection, guys. It's really about consistency. Remember that when
you're thinking about your five steps for
every single day.
12. Supercharge Time!: Good news. We've come to
our final lesson together, and I want to spend this time
talk about something that really could be a
total game changer for your creative
practice and business, and that's passive income. Now, before you start
thinking, Oh, great. Another person is promising I can make money while I sleep. Let me be real with you. Passive income isn't
passive initially. It takes work to set up. When you fold it into
your offer suite, it really can become a kind of freedom and reoccurring
sustainability that makes your creativity genuinely thrive because you're freeing
up your time and energy. Throughout this class, we've
discussed crafting offers, understanding your
audience, and really building systems that
work well for you. I think it's super
powerful because you can serve people, you
can help your audience. You can lean into your niche without having to show up with your energy and really keep your momentum going in the
places that matter most, like when you want to
tap into that flow state of your creativity and give
all your energy there. I'm super, super
excited about it, and this is the first
time announcing it, but I spent the
last get this guys. Literally the last
year, building a program called
Sketch Book the Sales. It's inside the
Creative Clarity Club, a platform I have built. And if you enjoyed this
class and you're ready to take your business to
the complete next level, this is absolutely
your next step. So inside the Sketch
Book the Sales, we dive deep into three powerful passive income
streams for creatives, digital products,
online courses, and print on demand that
are completely passive. And this can absolutely be
part of your offer suite. So we're going to
be taking a step by step approach with templates and systems to help you build these income
streams correctly. And you know how
we just, you know, scratch the surface of business
planning in this class. The creative clarity cub really just takes it to a
whole new level. It's like having a business
bestie. That's me. So if you're loving the
practical no nonsense approach, you're gonna want to consider
sketchbook to sales. It's not open all the
time throughout the year, but don't be afraid
to join the waitlist. We give priority
to our waitlist. So please check that out. And if you're loving this class, you're really going to want
to grab a copy of my book. It just came out. It's a
dream come true, guys. Being an author is
like my Olympics. It's called Unscramble De Creatives Guide to
Clarity and Cash. It's like this class, but
a little bit on sticky. We dive deeper into everything
we covered here and more. So think of this as your
creative business ible, this thing in your back pocket, something you can just
return to again and again and really build
your creative progress, lean more into your offers, and understand things
at a deeper level. It is exercise is
not in this course. It's personal stories
for me and, like, a whole layer of
authentic content and just personality and bees in the pages if you want to
get to know me better. I've spent years
working on this. It was important to launch it in conjunction with this
class because that's how my journey began with teaching and being
in this course. It's again, having
a creative mentor in your back pocket, me. There's even an
audiobook version again if you don't really, like, sit still, which is totally me I'm an audiobook
girl all the way. All of these things I want to make this successful
to everybody. Keep creating, keep
growing and remember. Success is the only option even if you have to
find some way forward. I'm so proud of you
guys. Please, please please share your
findings and your work. I'm gonna see you
in the next class. Learn to keep building this
creative tied together.